How Would You Set Up A Revenue Share Campaign For A Home Building Business In Google Adwords?

By April

In the 139th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to set up a revenue share Google Adwords campaign for a home building business.

The exact question was:

I've been setting up a revenue share AdWords campaign for a while now, and it's been active since last Tuesday (search beta campaign). It's for a home-building company.

My question today is, how long should I wait before I change anything, or start an alpha campaign? So far I've gotten 11 clicks (7 of them relevant). But no conversions. The search volume for this industry is low in my area, and I've only spent about $50 so far, so normally I wouldn't be too worried. But since the home-building business gets the most buzz in the summer months, I'm getting anxious.

At the same time, I don't wanna be too hasty and make kneejerk changes.

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What Is The Best Strategy For A Lead Gen Business On A Revenue Share Agreement?

By April

In episode 137 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the best strategy for a lead gen business that is on a revenue share agreement.

The exact question was:

Hey guys, I've started doing lead-gen for a local home builder and I have a question. It's a revenue share agreement, so for every sale he makes, I get a good amount.

I trust the guy since I've worked with him before, but I still want to make sure that I know what's going on. Is an answering service like the one you used on Local Kingpin the best way to do this? The client has almost nothing going on so he's expecting calls. Is the call tracking that LK uses enough without the answering service? I was initially sure that I could, but then I remembered I wouldn't have the names of the callers.

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