Should I Use RSS Authority Sniper On PBNs If It’s Also Been Used For The Money Site?

By April

 

In episode 225 of our weekly Hump Day Hangouts, one participant asked if using RSS Authority Sniper on PBNs when it’s also been used for the money site creates footprint issues.

The exact question was:

Hey guys, excited! Just signed up for the mastermind around an hour ago. Looking forward to getting to know you guys better over the next months.

My question: I'm wondering if you think it's a good idea to use RSS Authority Sniper on PBNs if it's also been used to create feeds for the money-site (which my PBNs are linking to). I'm a bit worried about a footprint, if the domain they use for rankfeedr feeds has links to my money-sites as well as my PBNs. Do you guys think that is an issue?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 225

By April

Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, we're gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?

Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.

Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?

Hernan: I'm doing great. I'm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So it's gonna be awesome.

Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?

Marco: I'm good, man. What's up?

Adam: Nothing, just chillin'. I was hoping for a weather report. It's kind of overcast and nasty here. How about you?

Marco: It's over-sunny and sunny here.

Adam: Bradley, how are you doing? What have you got, snow, hurricanes? What's going on?

Bradley: I don't know. I haven't been outside since about 6 o'clock this morning because I've been working all day. But it looks sunny, with the temperature. Anyways, hi!

Adam: Well, I see you've got your nightshirt on too.

Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.

Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if you're watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. It's always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while I'm talking I can't remember anybody's name.

Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, it's good to see, “Hey, you're from Semantic Mastery. I know you guys,” and that's pretty cool. That is pretty cool.

Adam: Awesome. Well, I'd like to say this every time, if you're new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If you're watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, you're working, whatever it is.

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Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. We're going to talk about that a little bit more, but I'll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. I'm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.

If you've already done that and you're looking to take things up a few notches, if you're wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.

Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.

Adam: Outstanding! Looking over things real quick, I wanted to tell you too, I've skipped this while I was excited about talking to the new people, but if you're checking out the replay or you watch these on YouTube and you're checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. It's great way and free way to stay up to date.

Let's get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about what's going on with the Battle Plan?

Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, he's a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, “Hey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?”

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Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.

Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didn't have on previous versions. Now it's there. So if you're optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.

Not only that, when you're getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan you're sending yourself up for success with your local digital marketing agency. Even if you're doing info products, if you're doing affiliate, it also works as well just because of the fact of how specific it is.

If you want a million different things, that's not your thing, that's not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.

Marco: Can I just add that simply does not mean bad. We boiled it down. It's a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So that's what was done in the Battle Plan.

Just because it's simplified doesn't mean that it doesn't work, that it's bad. We're hardly charging anything for it, anyway. But it's just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.

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If you apply it and if you follow everything in sequence, I mean, nothing's guaranteed and in this world, especially not when you're dealing with the 800-pound gorilla in the room, but this guy, there's some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and you're still having trouble, you can go in and you can still hammer Google and make the needle move. It's just how much work are you willing to put in towards your success? Because nothing in this world is free. I'm Christian, and so if you don't work, you don't eat. It's very plain. So guys if you don't put in the work, how can you expect to be successful on the web?

No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.

Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, you'll see what we mean.

Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasn't picked up the Battle Plan yet, one, you should do it, and two, we'll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and we'll randomly select one person who does that, we'll buy one of these nice fancy T-shirts for you and ship it to you for free.

Marco: Can we give someone a Battle Plan for the best question? I know we didn't plan this ahead, but why don't we do that?

Adam: Yeah.

Marco: Or if they bought it, we can refund it.

Adam: Yeah. We'll do a free one, just because I don't wanna screw up our stats. I'm not gonna lie. I'm looking at the numbers. But yeah, best question, Marco, we'll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and we'll randomly select. We'll hop online, we'll get one of these nice shirts, printed out for you and send it to you.

Bradley: Cool. Can we get into it?

Adam: Let's do it.

Bradley: All right. I'm gonna tease the Mastermind just briefly because we've been working on building out GMB assets and all that. By the way, guys, if you're in any other groups, you'll probably are aware that there's a lot of shit going on right now with GMB because Google's trying to crack down on spam to Maps listings, which we all knew was gonna happen. I've been preaching that for months. That's part of the reason why I've been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like that's what's going on right now.

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So there's a lot of stuff going on, a lot of changes, Google's cracking the whip, they're tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. That's really what my team is doing. My team has been completely prohibited from going in any new accounts or anything that's been set up recently. So I'm having them just go back through and fine-tune our off-page strategies until we figure out what's going on.

Also, a lot of times, guys, it's just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, we're not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.

But just know that you have options and opportunities to work on existing assets that may need additional pushes, like I've got a bunch of those. So we're kind of working on the off-page stuff at the moment. Then once we nail down what we've determined is the proper procedure for going forward, obviously, we're going to share that in our paid groups or the members that have bought specific products and things like that.

Just kind of wanna give everybody a heads up that, no, don't panic, guys, I'm sure you've got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and we'll find other ways. That's just the nature of the game. It's a cat-and-mouse game. That's what SEO is, really, digital marketing.

With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what I've been preaching and that was to build, build, build. I think we built-, well, I'm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.

I got a lot of really good responses and comments from that because we didn't charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because I've got my team doing off-page stuff right now and recently there's been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasn't seen it yet. Lisa has this tool that's a co-citation RSS feed creator, or a super feed creator, as I like to call it. It's called RankFeedr.

It's great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. It's something that you can set and forget. It's a bit time-consuming to create these super feeds. Also, there's a way that you can embed them in specific pages.

There's a question specifically from our new Mastermind member Robert that I'm gonna answer in just a few minutes, but there's a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybody's in Syndication Academy, excuse me, if you haven't seen, that go to the training area and go look at the update section. It's the only replays or archived so far for 2019. So it's in a specific section there in the replays or updates, module, whatever you call it.

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In there I talked about specifically how to do that. Well, you can combine the two methods. If you've got RankFeedr, then you can actually embed the feed. It's really powerful. So I've got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because I'm just having to do off-page stuff at the moment. So they're gonna go back through and go through all the assets that we've created and start embedding these feeds and in very specific locations. It's a bit of a process but I'm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably don't.

That in itself, guys, I've put a lot of work into this stuff. I've developed my processes over the years and how to create process docs and how I train my team. It's a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they don't even need the training video. There's always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant that's cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. That's essentially how we train our teams.

So I'm just gonna grab the screen before we get into it anyways. I'm gonna show you guys this really quickly. Take a screenshot if you're smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what we're gonna be doing. I just started on part one, the training video will go here, there's a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.

So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, I'm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, you'll be able to put it to use. All right.

Also, we're gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, he's also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?

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So a lot of times we get involved with or started on a project usually a new method of some sort that we've been suckered into from an attractive marketing message. We start off with what's called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, that's where we go into this next stage of what's called the emotional cycle of change. It's called informed pessimism.

Anyways, I'm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and that's why you're watching this webinar, you've probably suffered from shiny object syndrome at some point or you currently still are. I'm a recovering shiny object syndrome, that's like a recovering alcoholics. Do you know what I mean? I was talking about how I've unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.

Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?

Okay. We're gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so I'm gonna start with her. She says, “Does ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?”

Yeah, it can. The thing about ranking local videos for leads is they don't convert typically as well as having a Maps listing would. They can, don't get me wrong, depending on the message and if it's a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. There's so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.

And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but it's gotten better and better recently, and that's using YouTube ads to actually rank the video.

So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because it's not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. You'll actually get real traffic and real leads from a properly set up YouTube ads campaign.

Correct me if I'm wrong, Adam, but isn't that training available is an order bump for the Battle Plan?

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Adam: I'm not gonna lie I was looking at a spreadsheet, I missed the first part of that.

Bradley: The YouTube ads training I did for local videos?

Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. It's the killer ads for local, order bump, yeah.

Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now I've been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.

For about five years, now I've provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I don't have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, I've actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, “Look, I'm not going to provide the SEO service anymore. I'm going to provide local ads. I'm going to set up ad campaigns for the videos.” Because I can guarantee traffic that way. I can't guarantee traffic or leads or clicks or anything from ranking in Google. I can't guarantee rankings either.

I mean, I've always done that. I've always said, “Look, if it doesn't rank, then I don't refund the money, but we could cancel service.” They can always cancel anytime. I don't ever put them on contract. I've always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, “Look, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. It's likely going to rank anyways.” So I still apply the SEO techniques to the videos, but I set up the ads campaign now.

What's also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. It's so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.

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So my targeting can be extremely tight. I can show that “Hey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.” I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldn't do with regular YouTube analytics or with just a rank report if that makes sense.

Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. It's available, like I said, as part of the quarter buff to the Battle Plan. All right. That's a great question though.

Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.

So there are two things that play here, right? If you hit the top spot, you're going to get traffic if, and now here's a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.

There are two ways to do this, both ways are still viable. Bradley's method, the ads training, that's hyper-targeted people that are likely to convert into leads. Now on the other method where you're doing the embeds and the link building, what you're going to get is you're going to get a more general viewership and so you're going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.

Bradley: Yeah. To be clear, guys, that's why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel that's connected to a bunch of syndication networks. So that's the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. It's automatically getting embeds. My syndication networks are well-themed and aged because I've been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marco's talking about, like embeds.

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Even if you don't have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, there's no doubt about that. What I'm saying is combining those two methods, guys, that's where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?

Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if you're not getting the traction that you want, and like I said, for me, it's just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.

Google knows who that traffic is, what they're interested in, where they came from and where they're located. So it's super-targeted traffic which is highly weighted trafficked by Google, and that's the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. It's almost guaranteed. Again, I don't guarantee rankings now. I tell them if it doesn't rank, they don't have to pay me and we'll cancel it. But I do guarantee views and clicks. I can't guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. I'm not saying do one or the other, use both. All right.

Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights

Alex is up. He says, “Hey guys, I'm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.”

Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever you're sending them, where are you sending them? If you're sending them to just the homepage of a website that's not set up for lead conversions, then it could be that you're losing them there.

It could be that if you're just using the call buttons, then you could be losing traffic from desktop searches because people aren't clicking the call button from desktop search and some people won't go actually click through to the website or go do another search for it. I mean, there's a number of things that could be it. I would say that, typically, if you're getting a lot of exposure but you're not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where you're directing the traffic to, if it's a click-through as opposed to just a call conversion goal.

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Also, in your posts, if you're doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, can't talk about that here.

Those are some of the things that I would recommend. Marco, what do you say?

Marco: I'd say that that's just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that I've been doing. It's not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate it's calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where they're going. It just means that you have to go and figure out. I'm not gonna get too deep into our training, but you have to know when to deliver the message. Right? There's ways to know which days, what time, what message.

Bradley: And how often.

Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. It's just constant, right? Because there's people constantly looking for it. So there's a whole lot of things involved. Just a general overall opinion on what's happening, I would say from 450 views, you're just about right on the calls.

Bradley: Yeah. That's increased the views per month and it's a numbers game. If you're getting what looks like 1 to 2% of whatever your views are, it looks like that's what's actually converting in the leads based upon that number that you're showing there, right? Four hundred fifty views per month, five to eight calls, that's about 1 to 2%. So if that's the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where you're getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?

Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you haven't done that yet, go test it because you'll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?

Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones aren't, and tailor your posts to the ones that are getting the most action.

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Bradley: Test different calls to action in different messages. It's just like split testing ads, guys. If you've ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? That's something that you may also want to look into.

Can You Explain The Siloing Process Of GMB Auto Poster?

All right. Olena's up. She says, “Bradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.” Yeah, that's just because there's an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that you're at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. It's great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. It's a very simple process. It's not difficult at all.

Let me carry on with the question. She says, “Silo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.” That's correct. “Your GMB websites turns posts into inner pages.” That's correct. “The first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?”

No, you're right on track. The difference is … Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they don't add or connect that location to the post scheduler first. That's something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.

I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because it's very similar, guys, to syndication. I know Olena, you're in Syndication Academy or have been, I know that for sure. It's the same as the best practices that I've been preaching for years about syndication networks, is that you don't go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.

Because if you do, it's likely that some of your web 2 accounts within the network will get terminated. It's happened time and time again, guys. That is specifically why I tell you if you're gonna build them yourselves, which I don't recommend, you're better off buying them already built from MGYB. But my point is, whenever you build them or buy them, I've always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.

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Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So that's my process for GMBs as well. We don't like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, they'll go back and connect through the API, which is through essentially that's done within the post scheduler dashboard, and then they'll start to automate the posts.

So just so you're aware, if you're posting manually first, which is what I recommend, then you're not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level you're at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. That's why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, there's a column for the first GMB post URL.

Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.

All right. Again, you're right on track, Olena. I think you just needed a little bit of clarification.

Issues With Changing Appointment URL With Amazon S3 @id Page in GMB

All right. Ted's up next. Ted says, “Hey guys, a heads up. My tree service GMB that's been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.” Yeah. That is one of the things that I would recommend. Well, first of all, like I said, I've told my team to stay out of them all together right now while we let things settle and there's a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, we've got to try to identify each one of them.

Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. That's just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.

Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? I'm sorry for you, Ted, but that's the nature of the game. The good thing is at least you've got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?

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Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.

Bradley: Right.

Marco: We just kept going because I don't like changing, I don't like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadn't had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what we're doing, just by a video was enough to get the account suspended.

Bradley: That's crazy.

Marco: Yeah. It's really interesting what's going on. If you do anything different than what you've been doing, you're setting yourself up to be hit. They're just sniping anyone, left and right. I mean, third on the match and you're done.

Bradley: Yeah. By the way, that's something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for … We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.

It just worked out for us that we had built all these and now because of what's going on, the timing is, it just happened that it's a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that aren't performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.

I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, I'm still developing some of the off-page strategies and processes for my team, but at the same time I'm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and that's my next 12-week goal, which like I said we're in about week three now of developing those processes out, which will be shared in the Mastermind. I'm gonna give everybody exactly what I've been doing and show real road examples of how the stuff that I'm doing, what works, what doesn't work, all of that, like I always do in the Mastermind.

So that's something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybody's here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you don't mind, on the page and let people know how that strategy is going.

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Because it's a very powerful strategy, using video email. We've got a training protocol video call lead-gen system that I'm going to be updating with all of this prospecting training and processes that I'm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. I'm going to be adding all of that training and updating it in the video lead-gen system. That's going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.

Again, guys, there's a lot of stuff going on. If you've got stuff that's already built but not monetized yet, now's a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.

What Are Some Of Your Ranking Strategies in Pinterest?

Anyways, the next question, from Dean. Marco, it's gonna be directed at you because I don't have any idea about anything on Pinterest. I'll read it for you. “Question for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If that's the case, I wonder if some spam accounts can save pins and manipulate it somewhat?”

Marco: All right. I'm sorry I've spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and I'm not willing to give that up for free.

Bradley: Okay, fair enough. We're gonna move on. Sorry, Dean. I'd help you if I could, but I don't know a dick about Pinterest. I've never really done anything with Pinterest so I can't help you anyways.

What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?

Jay Turner says, “Some of my service area business client's verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file …? Again, it's probably because it's a GMB service area business. I don't know that for sure because I don't do a whole lot of My Map stuff. Is that something we can comment on? I know that's kind of RYS stuff.

Marco: It is. If you hide the address you cannot expect to find it.

Bradley: Right.

Marco: Because all you're going to pull up is a service area. So there's no way to do that.

Bradley: Yeah. You could use the city center for that area. I mean, that's something that you could do. But I don't do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if you're in there, that might be a good question for the RYS Facebook group. Okay.

Will. Let's see. This is similar to the one that Olena asked, but I'll read it real fast and we'll move on. He says, “When using the GMB auto poster and writing a month's worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?”

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Well, no. Again, it's not about always linking to that first post, guys. Again, you post manually because it's a way to kind of season the asset without automating stuff right off the bat. Okay? That's it. That's all. It's just part of the optimization process for my team. It's not about always linking to that one post, guys. The siloing is more about theming. It's just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and I'm not picking on you, Will.

But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, it's the exact same with GMB post silos. Again, it's the same principle, guys. It's no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. It's the same process, right? Again, it shouldn't be over complicated, guys.

If you don't understand website silo architecture, go search our YouTube channel. I've got several videos on there that I've talked about. They're several years old, but the strategy has not changed a bit. Right? It's one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and it'll be the first link at the very top of Google search results and click on it. It's an old article. I think it's from 2009 or '10. Read it, it's still valid and relevant today. Okay.

Next, Robert Nelson. He's our new Mastermind member. Welcome, Robert. He says, “Hey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.” Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.

Is It Okay To Use RSS Authority Sniper On PBNs?

He says, “My question is, I'm wondering if you think it's a good idea to use RSS authorities.” Oh, yeah. This is a great question, by the way, guys. This is a really good question. I'm gonna answer it. “I'm wondering if you think it's a good idea to use RSS authority sniper on PBNs if it's also been used to create feeds for the money site.” Okay. First of all, you're using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So you're using RankFeedr to create the feeds.

“Which my PBNs are linking to.” He says, “I'm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think that's an issue?” All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If you're using PBNs, and I don't know if you're populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I don't recommend because that would look like crap, but you can embed the feed.

Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, you'll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, it's great, it's fantastic.

So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed that's on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded aren't going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now you'd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.

Plus, I would also have, if you're going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, I'd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if you're doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what you're using on your money site-, or excuse me, your PBN. Does that make sense?

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Just keep that in mind, guys. Remember, with the top level subscription package, it's like $47 a month, guys. It's ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if you're doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.

Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.

Greg, thanks for being here, man, as always.

Is There Some Type Of Google My Business Updates Going On?

Frankie says, “Hey guys, it's my first time back,” what's up, Frankie?, “since you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?” Yes, a lot. “There was a lot of talk about this in other groups. Is it all BS or GMB the same still?” No. They're cracking down, which guys we've been talking about, we knew it was gonna happen, it was just a matter of time. It doesn't mean that it's the end of the world. It just means that shit settles down, we'll figure out the next method and we'll produce training around it when it's available, all right, once we figure it out. But glad to have you back, Frankie. Okay.

Jordan says, “Welcome back to WordPress sites, all GMBers.” Well, no, I wouldn't say that yet. Maybe. We'll see.

Marco: No. There's still other ways that you can verify GMBs. All they're trying to do is kill one loophole, but there's quite a few others. The old stuff that we've always been preaching is still working. So no, I'm not planning on going back to WordPress sites anytime soon. If anything, I'll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.

Bradley: Yeah. Quit This House says, “Do we still get the bonus semantic webinar if we buy feed burner stuff today?” Yeah. Well, essentially, all I was gonna do was share some of my methods on how I'm using it and some of the results that I've gotten. Yeah, sure. I'm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what I'll do is …

By the way, Adam, if you're still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that I'll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe I'll probably include Syndication Academy members too, because it's precisely the method that I've shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what I'm doing, and where I'm embedding them. I'll even give you guys the process for, well, that's only Mastermind members will get the process doc, guys. It has to be that way.

But I can share with you what I'm doing and the results that I'm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and it'd probably be a short webinar. Again, the Mastermind, they're going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.

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But, yeah, that's a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. We'll create a small list on for people that we've known. Or just come join a Mastermind, you'll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what I'll do. It's likely gonna be that too and we'll just include the RankFeedr buyers into that also. Okay. It's a good question though.

What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?

Michael says, “Question about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone I've tried got an error. Thanks.” I don't know why that's the case, Michael. Have you posted? You have to have GMB post or the RSS feed won't register. It's just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it won't accept it. It will give you an error every time. So have you posted? If so, then what I …

By the way, inside the auto poster, guys, there's an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where you're at, and then it says, there's a blue button off to the right column and it says copy URL or whatever. Well, that's your RSS feed. If you're having issues, just click that update RSS file button, it's at the top of that column, it's a yellow button, click that.

It'll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. You're gonna have to add, it's called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. It'll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.

If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, he's really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if you've got posts in there and you click the update RSS file button, it should work fine. Okay.

Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?

John says, “Hey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.” Are we still linking to one of the older versions of the webinar, at that point maybe?

Hernan: Yep. Maybe we're gonna be clipping and updating that really shortly. We have redirects over there.

Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesn't have a bunch of loaded code. Jeffrey Smith knows his guys, I'm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. It's inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. It's been in beta for the last couple months but it's going to be awesome.

Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.

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What Are Some Top On Page And Off Page GMB Tips?

Bradley: Greg Derebret says, “Top on-page GMB tip.” I would say just complete the profile and post regularly. That's the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? That's to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that I'm talking about with RankFeedr and that kind of stuff, Greg. Again, we'll talk about that in one of the closed groups.

Marco: I would say top on-page silo, silo, Gregg. You're with Gregg. I mean, that's hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.

Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless you're varying distribution networks consistently or you stack, you publish press releases consistently and regularly-

Marco: That's why I mentioned stack the press releases.

Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now I'm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless I'm varying the distribution networks and stacking to where I'm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.

But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then that's that can help. Or you have to stack consistently and regularly if you're using the same sort of network and make sure that you're …

Again, I'm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammad's question about that, there's not a set formula for how to stack, guys. You just need to constantly be varying what you're linking to for to different tier one types of properties. It's something that you need to do and it just seems like it's taking more press releases to accomplish same thing. And that's to be expected, guys. Anytime something works really well in SEO, it's only a matter of time before it starts to become less effective. Right?

So don't say the press releases aren't effective. I'm not saying that at all it's just the strategy has evolved a bit. Right?

Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.

Bradley: Yeah.

Marco: That'll set it on fire. Now I'm giving away too much. Drop some traffic in there, Greg

Where Can We Get Backlinks For Videos?

Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?

Marco: It's being added as we speak.

Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, “Where can we get backlinks for videos?” Guys, our best link builder, he's been working with me for six years now I guess and he's awesome. We're gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.

Is It Safe To Autopost To Lead Gen GMB Nowadays?

Guys, I got to run in a minute so I'll try to get through the next one very quickly. Grant. What's up, Grant? He was one of the POFU Live attendees. He's been working very closely with the group. It's awesome to have you here. He says, “Is auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I haven't had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I can't swear that that's the case for everybody. I'm just telling you I have not had any issues whatsoever it's making on-page changes that's been causing problems. It's depending on what kind of change it is too, because I've actually been manually going in and changing on a lot of different stuff.

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Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. That's one thing that I see is triggering suspensions. Okay. I don't know that for sure, but that's a hunch of mine. I've heard that happen now from several different people. We lost six or seven assets just last week. But it's the first six or seven out of like more than 10 times that we've built.

Again, I think a lot of it has to do with that one particular process. So my team's not touching anything at the moment. I'm in their testing with different things right now. Something else is, and this is kind of using a manager account, I've talked about not doing that in the past, but I think using a manager account actually helps right now. So what I've been doing is I've been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still I've not had anything suspended like right before my eyes anyways, if that makes sense.

Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License

Gregg says, “Google is starting to ask for GMB location validation with tax.” Yeah, that's one of the things I had predicted I thought would happen. Gregg, I've said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate doc's or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that I've had to do in the past to have verified GMBs moved to different locations. That's what I assumed and I had speculated would probably happen.

The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method I've seen from all your optimization methods I've seen over the years that will be high converting. That's awesome, Gregg. Yeah. I'm gonna be doing a lot of training over that next few weeks on that.

Last call to win the free Semantic Mastery T-shirt. Okay. “Bradley, is there a new press release program coming down the road soon?” Yes, there is. I can't really announce that just yet, but I've been testing something that's really kind of disruptive. I wouldn't say that lightly, but it's really, really cool technology that one of our very own Mastermind members has been developing it. He's one of the code developers behind it. I've been on several calls with him and it's actually very disruptive what they're doing. Something that no other service out there has that I think would be a great addition to what we're already doing. Again, that's something that we'll be announcing here in the coming weeks.

All right. Guys, pick the best question and all that so we can wrap it up.

Marco: Alex. One of the very first questions was excellent.

Bradley: Where was that? Right there?

Marco: Yeah.

Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?

Hernan: Battle Plan.

Marco: Yeah. We said Battle Plan I think.

Bradley: Okay. Well, somebody else is getting a T-shirt, aren't they?

Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think we've actually had some back and forth between me and you, so just shoot an email into support. We'll get to that large shirt and next time I'm in Sacramento I'm gonna find you for a beer, man.

Bradley: Don't lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.

Adam: Yeah. Be within an hour's drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So we'll get you your shirt just send them to support that's semanticmastery.com.

Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what I'm working on, which I'll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. We're going to be going through that. So guys pay attention. Oh, and I'll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.

Hernan: See you, guys.

Marco: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 221

By April

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 221

Click on the video above to watch Episode 221 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hump Day! Alright what's up? We're live everybody. Welcome to Hump day Hangouts with Semantic Mastery. I'm Adam Moody and I am pumped up for today because today is episode 221. Not only that, we've got some great stuff coming, but real quick want to go down the line and say hello to everybody.

And I'm going to mix it up this time because I realized we go in the same way every time, so randomly starting, Marco, how are you doing today? WHat's the weather like?

Marco: It's a whole lot better than it is for you guys, I'll tell you that.

Adam: I take it you're not freezing to death as badly.

Marco: Well listen, it's a 100 degree difference.

Adam: Oh my god.

Marco: Between you guys. Between 100 and 120 between what you guys are going through and what I have here because we're getting cold from you guys. It was only 75 today.

Adam: Tough, tough.

Awesome, well Bradley let's bring you in for the opposing viewpoint here.

Bradley: Well it's not too bad right but it was fucking nine degrees this morning and tomorrow morning it will be three degrees. And that's the air temperature, not the will chill. But I know in here in Virginia, it's not nearly as bad as it is in a lot of parts of the Midwest, man. I heart Minneapolis was like negative 55 degrees or something. Holy crap.

Adam: I'm going to pass on that. Yeah, wherever you guys are at, whoever is listening, pop on the page what the temperature was this morning. I'm curious. I know Wayne Clayton was saying it was going to be something crazy like 40 below or something, so.

Bradley: Yeah, it's ridiculous man.

Adam: Well, how about our man on the ground in the southern hemisphere, Hernan how you doing?

Hernan: Good. Yesterday I think it was 115 Fahrenheit down here.

Adam: Are you serious?

Hernan: No, no I'm serious. Dead serious. But not only that, listen to this, it was 85 percent humidity. So it was like, you know …

Bradley: Felt like 130.

Hernan: Yeah.

Adam: Just like a blow dryer and someone is throwing water at you at the same time?

Hernan: Yeah, something like that. So it was nasty, it was disgusting so don't come. If you guys are planning to come to here to Argentina, don't come in summer. Don't do it.

Adam: Oh my god, that's awful.

Hernan: Yeah, don't do it.

Adam: Well we'll go from hot and humid to cold and more mountainous. Chris, how you doing?

Chris: Like we only have 28 degrees, here.

Adam: Good.

Chris: Nothing to stress. The good thing is it doesn't matter how cold it is, doesn't matter if it's a tsunami or whatever, hump day is still happening, you know?

Adam: Yeah, there we go.

Chris: That's the thing that I'm really excited about.

Adam: Yeah we're going live from somewhere. Somehow it's going to happen.

Well speaking of, if you're new, thanks for watching, thanks for listening to us talk about he weather for a couple minutes. Before we get into it, I just want to say, again thanks for watching and checking us out. You can always watch it live on the vent pages. You can go to semanticmastery.com/hdquestions and you can also check out the replays on youtube. I know we have a lot of subscribers who do it that way and you can always ask your questions, and then if you're working, you've got client calls, whatever, you can't make it, you can check out the answers afterwards.

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But being here has its benefits because we do some fun stuff from time to time. We have giveaways and all sorts of good stuff. Also, if you're wondering where to start with semantic mastery, head to battle plan.semanticmastery.com, grab the battle plan and then if you're looking to take things up a notch, you're wanting to join a real MasterMind group and you're wanting to start or grow your local digital marketing agency, then come join our MasterMind. You can find out more at MasterMind.semanticmastery.com.

Real quick, we have a couple more announcement I want to talk about but I want to bounce us over to Marco because we sent out a email about the charity we support and the one Marco is really helping to grow and we're facing a little bit of a countdown here. So Marco, do you want to explain?

Marco: Yeah, well good and bad. The great thing is that the school year won't start until February 11th. So that gives us this week to finish it. It should've been finished already but we're able to extend it until Friday since we can go next week and shop for all the supplies and the uniforms, the books, the shoes, and whatever the kids are going to need to get themselves through school for the year.

The bad part is that they start school late, right? But I mean, what can you do? So, the deal is, which is also good news, is, and I mentioned it last week, the rotary club of Snow Qualmy Valley, Washington has been just so cool and so gracious and so kind in that they're matching every donation that's 50 dollars or above.

And just this morning by the way, we received a 500 dollar donation from one of our MasterMind members. I'm not going to say who but you're awesome, you rock because that's five kids. Just 500 dollars, 500 from the rotary club so it's 1000 dollars.

Adam: Oh, nice.

Marco: Oh, it's awesome because that's five kids that go to school that wouldn't otherwise have had the ability to go. And so it is extended right now guys. They're matching dollar for dollar anything above 50. If you donate 500, what happens is, since they donate 500, right? Dollar for dollar, you get two hours with me. So you get a consultation. And anyone, as I've sad before, if you can dig deep in your pockets and you got that and you can donate 5000 dollars, what I'll do is, I'll help you set up your local business, whatever it is that you want to do. We'll take it and we'll work it from the ground up. We'll apply all of the methods that we've been teaching. I just met with our group last night and they're all getting calls, right? And we're working now towards how do you monetize that you're already getting. We talked about it. I want them to get even more assets and start pumping them up and start getting more calls. And so we have a few ways that we can monetize.

The whole thing is, guys whatever it is that we're doing in that mini MasterMind group is what we'll apply to whatever it is that you want to do and we'll get your business going. Whether it's getting calls to your clients, whether it's getting your own leads, however it is that you want to set it up, donate that 5000 dollars and I'll be more than happy to work it through from beginning to end.

So that's how that works.

Adam: That's awesome. And Marco, can you pop the link on the page so people can donate?

Marco: I'll pop it in there. And by the way, just so you know, we have 3620 dollars of donations that are 50 or more. So that's 3620 that the Snow Qualmy Valley Rotary Club will be donating. So it becomes six something, right? So, come on guys. I need you. Kids needs you. It's more kids that can go to school, more kids that can get an education. It's a worthwhile cost. You guys can even go that gallery. I'll post the link to the gallery. I don't want to talk anymore, I don't want to take up more time because I want to answer questions. But guys, this is a great cause and we need you. Go dig in your pockets, 50 bucks. Come on, 10 cups of coffee. 50 bucks. That's all it is.

Adam: But yeah guys if you could do that and push. I know we would love to get that up to a total of 10,000. If we could get the matching from the rotary club, that would be amazing. And thank you to anyone who's already donated any amount, definitely helps these kids.

And speaking of talking, I've got a couple more but these are good announcements for you guys. So I'm going to keep this short and sweet.

Coming up this Monday we've got Lisa Allen coming on and we're going to be talking to her this Monday at 9 pm eastern about the update to RSS Authority Sniper. I know it's a tool that a lot of you know about, a lot of you use. And those of you who don't, regardless if you use it or not, you're going to want to find out about her updates which is a good reason to check that out. Because she's got some GPS targeting stuff she's going that we're going to dive into and she's going to show us how she's been using that along with just going over how obviously RSS authority sniper can be used for maximum effectiveness.

Bradley: Just to chime in on that for a minute, I haven't had a chance to go through any of it yet. I'm planning on scheduling some time on Friday for that to prepare for Monday. And I can tell you guys the RSS authority sniper, that was a tool to help find RSS feeds relevant to whatever topic you're looking for content for. And that's been updated too so it's probably better. I didn't really use the RSS authority sniper much. I would go manually search or have a VA manually search for RSS feeds. I found that typically I was able to find better results for what I was looking for if we just manually searched.

However, the add on service is called Rank Feeder. And it's monthly subscription, but that's the tool she created to create feeds. It's like a feed splicer and it does all these really really cool things and that is super super powerful. And it was powerful two years ago when she … it might've even been two and half, three years ago now, but when she first launched it because it creates co-citation, which is like link building without links. It's very very very powerful. It's a way to associate a webpage with authority content through co citation and it's very powerful. And you could splice feeds and insert specific URLs into an RSS feed and make them sticky so that they were always present in the feed so that as dynamic RSS feeds would update with their content, there would always be those specific items that you wanted, like webpages or URLs that you wanted to associate with that authority content. So, the feed would update dynamically, right? But those sticky items would stay there. So they were constantly being associated with authority content that authority content sources were publishing. It's not something we had to do, we just had to go find the feeds.

So anyways, it's very very powerful. And whatever she's got cooked up into it now is specifically for local. It's adding GPS targeting and such to it. And again, I haven't been through it yet, but guys that's primarily like 99 percent of what we're doing is local, so I expect it to be very very powerful because it was powerful before. So I'm going to go in and dig into that on Friday a bit guys so I can prepare for the webinar on Monday.

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However, that said, one other thing real quick is I'm doing an off page SEO test for DMB assets. And I'm testing several different methods. It started with six and now I'm at eight. Eight different methods and I'm testing isolation. Hers is going to be one of them using rank feeder and the GPS targeting or whatever that she built into it. So that's all being revealed in the MasterMind as I have data roll in from those tests and case studies and such.

So again, when I have more data for that, I'll be sharing that in the MasterMind as well.

Adam: Outstanding.

Yeah, get signed up you guys. Check out that webinar. We had someone who shall remain unnamed but might be owner of a press release company distribution service asking about some ideas for integrating his company using this stuff. So, anyone can use this stuff, whether you're doing this for clients, doing it for yourself, doing it for your own freaking business, this is good stuff, so definitely want to be there.

Bradley you, speaking of the MasterMind, this is the last announcement you guys, but we want to make sure you have a chance to do this, Bradley you did a webinar on, what was it Thursday? With the google ads?

Bradley: Yeah, we just announced on Wednesday last week. So a week ago today. It was just very short notice but I developed a … It's a method I've been using for years but for ranking YouTube videos, local YouTube videos, for lead generation or for clients. And that's setting up youtube ads or Google ads for YouTube to drive traffic. Very very relevant and geo-targeted traffic. And it works like crazy. It is by far, the number one ranking factor for ranking videos. I mean I've got videos that are ranking on page one for keywords that I've done no back link building to or anything other than just set up YouTube campaigns for.

And it's funny, and I talked about this in the webinar last week and I showed the live example too, there was another video that I did for the video production company that I provide wholesale SEO services to. And for whatever reason I was limited on time the day that I set up that campaign. Which, essentially all I do is take the video that they create for their client, they send it to me and then I stream it through OBS to my YouTube channel that's connected to a bunch of syndication networks. And that's always the first step in ranking a video. But typically, right after uploading or live streaming to my channel, it syndicates through all the networks, I usually set up a Google ad for that immediately. I just use a dollar a day budget, guys. So it costs 30 bucks. And it's really only 30 bucks … It's a dollar a day for the first two weeks because then I actually start backing my daily budget down to where I even get it down to 50 cents per day. So it's 15 dollars per month.

And what happens is those views come in from geo-targeted traffic and from a relevant audience. If you can find the correct audience, which it's very broad now. There's a lot of categories. So it's likely you can find a relevant audience. And that's very highly weighted views. In other words, those views are weighted by Google a lot higher than views from, if it's a Virginia business, from a view in California, from somebody that's not interested in windshield repair or whatever the hell it may be.

So my point is, I usually set up the ad right after syndicating the video through my networks, but I didn't have time the day that I did this. And this was three weeks ago now. And so two weeks went by and I went to go check on the video and it was on page two and it was bouncing and I looked at my pro ranked tracker report for it and once it had done its initial Google dance, it had stayed on page two and it was bouncing between 12 and 15, position 12 and 15 but it'd never gone on page one within those two weeks.

So on Thursday, two weeks ago now, I set up the YouTube ad or the Google Ad for YouTube with a dollar a day budget, and on Monday, so three days later essentially because it takes about 24 hours to get approved, but three days later it was on page one. And it's been on page one ever since guys. And again, that just has to do with those Google Ads. So, long story short, I did a two and a half hour Webinar last week where I show over the shoulder training, how to go in and set up these ads, how to find your relevant audiences, how to do geo-targeting, all that and set that up.

And the I also showed how to do a branding campaign and use re-marketing for that which is very very powerful for client work and for lead gen assets because YouTube traffic is so inexpensive guys, but it works. And I also shared some tips about how to use that for boosting Google my business profiles. I'm certainly not going to reveal that here, but 50 bucks guys or 55 dollars now because of the replay to get access to that webinar, that otherwise you'd have to pay 300 dollars to be a member of the MasterMind to get.

And the only reason that I opened it up for everybody is because we talk about it a lot here on hump day hangouts and I wanted to make sure … you know, I've always talked about it conceptually but I've never actually showed people how to do it and I felt like it was time. So if you're interested in that guys, it's only 55 dollars. I think this is going to be the last time we announce this, so take advantage of it while you can.

Adam: Awesome, alright let's get into it.

Bradley: Okay, you guys all ready?

I'm going to grab the screen. Here we go. By the way, the plus one button stopped working. Have you guys gotten the notice via email yet that Google Plus is terminating all their APIs and everything too?

Adam: No.

Bradley: Just so you know, Google Plus, I'm pretty sure it's going to be 100 percent completely removed from all Google products in 2019. I know their APIs are being killed. Some of them have already started to fail, but they just sent out notification of that which is, you know ….

Finally, I remember when Google Plus was launched, there were social media pundits that were predicting the demise of it right off the bat. Google plus is dead or is dying. And here it is, essentially ten years later and it's still around but they are finally killing it. So I just thought that was interesting.

Is There Any Way To Sort Applets In IFTTT?

Justin says, “Is there anyway to sort my applets in IFTTT? They are all just kind of lumped together in my applets page. I have looked at IFTTT support, FAQ pages and couldn't find anything and don't see to get any access or response to any real person from them so I figured I'd try here. I love that it's free of course but would gladly pay them for an easier to manage system.”

Well, as far as I remember, I haven't contacted IFTTT support in at least four years, no kidding. But the last time that I did, or every time that I had contacted support, when I had contacted support, was always via twitter. And I'm not even a Twitter user so that was kind of a pain in the ass. But you may want to try contacting them there. I don't know if it's changed since then but they do have paid options, Justin. So I would contact them and ask them or look at their paid options and see if that's a feature that is available with paid option. I have not paid IFTTT a dime since its inception, since I discovered it. And I don't really plan on it, but that might be something if you're a heavy user of it where you've got many many many applets, then yeah I would suggest contacting their support. I don't know if they have options for that stuff or not. Okay.

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Typically our networks, we have a IFTTT account per syndication network and so usually there's not more than between 15 to 25 applets in an account. But if you are using it for multiple stuff, you might have way way more than that.

How To Get Started With GMB If You're A Beginner?

Shaun says “Can you go over GMB basics? I'm interested in getting started with one local GMB to see how its done, so I think I could start with MGYB [inaudible 00:18:54] for getting it verified right? But after that what should I get? I know there's no courses on this but I'd like to start with the basics and test the water to see how its done before moving forward.

Okay, well Shaun, yes. GMB basics. Yeah. What I can tell you is yes, first of all MGYB, you can go get a GMB verification there which is what I recommend guys. Otherwise you can do it manually but it takes a lot of time, and your time is better spent developing the creatives and all that stuff, the keyword research and all that for whatever project you're about to pursue, right? So what I would suggest is going to MGYB.co, ordering a done for you GMB verification. You'll get it back in a few weeks and while you're waiting for it to be delivered to you, you can start developing your creatives and getting the content together, your keyword research. You know, all that kind of stuff, right? So that's what I would recommend. And yes, there is a course for that. We've got actually several courses starting with local lease pro that teaches exactly how to, first of all, research locations to find where the easiest opportunity is or at least where there is opportunity to snipe or get into the maps 3 pack with as little work as possible.

Some assets or attempts are going to take you more work than others guys, there's just no question about that. Now that I'm way over … I think we're approaching 60 GMBs. I can tell you my percentage rate of getting into the three pack with little to no work has gone way way down because I'm targeting many more locations now within a particular cluster.

Anyways, Shaun, not to confuse you, go check out local lease pro. If you want, that's a great starting point. We have an advance training for more competitive GMB assets. It's called local GMB pro, that's really the logical upgrade from local lease pro, okay. And then we have Local PR Pro which is really about how to push maps, or GMB assets into the map pack using press releases. So the three of those compliment each other incredibly well. And the finally, the mac daddy of all, when you really need the additional push, when you absolutely got to kill every motherfucker in the room … excuse me that was a Samuel L. Jackson reference from Jackie Brown. Anyways, when you absolutely have to push it, RYS academy reloaded is our final course for that kind of stuff.

Hernan: It's AK-47 [inaudible 00:21:25]

Bradley: [crosstalk 00:21:24] AK-47 reference?

Hernan: Yeah.

Bradley: AK-47. I'm going to have to pull that clip up man.

Anyways, Shaun but good news for you is we've got our battle plan version 3.0 is coming out next month. We're launching that next month and that really is the user's guide for how to get results and this year, our version three is going to have a lot of stuff in there or a section dedicated specifically to GMB assets since we're all really pushing on that right now. And that's going to be probably your best bet if you want to ease into this thing is just start or wait for the battle plan to come out and then if you … you know, local lease pro and the battle plan together are really the starting points for any type of GMB asset business.

Does anyone want to comment on that?

Chris: Yeah I just want to comment on one thing because you mentioned the success rate of getting them into the three pack or whatever. A lot of times, you start getting calls and you don't even know where it is that they're coming from. They might be verified and they'll start working on them. So already the phone number is there and you start getting calls. How in the world are you getting calls when it's barely verified.

So success rate and the calls that you get and everything else is relative. And what I would like to add is you did a 15 with an 80 percent success rate. And now we're doing hundreds, we'll end up with thousands. I'd rather have 50, 60 percent of 1000 than 80 percent of 15 any day of the week.

Bradley: Right on Greg AK-47. If anyone wants to watch this clip, that shit is funny. I hope that's the right one. Anyways, I'm going to keep moving but that's funny.

When we first launched link building services after what used to be called IFTTT SEO Academy, now it's syndication academy. Daddy, our link building manager, he builds links to networks and we had set up a click funnels landing page for that and I had created a video where I spliced that clip in. It was awesome. I've got to pull that up somewhere, that video, that was funny.

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What Are Some Best Practices To Optimize A Franchise Business That Wants To Expand To Nearby Locations?

Pete. What's up Pete? He's the MasterMind. He says “Hey guys my client is a service area business and wants to expand in a nearby location and they want their own GMB listings branded in their business name. My questions are, would you use the business name on every GMB listing? I only ask because I've seen some franchise companies use brand name with local modifiers at the end for each location and then use a virtual telephone number with different address.”

Yes Pete. Well, first of all I wouldn't append the location to the name because if it's for a brand, that's kind of a spam signal in my opinion. So if it's for a brand, I would just use the brand name, Okay? But you want a unique physical location when you verify the GMB, which if you're doing it yourself, you're going to have to get your own separate, unique addresses for each location, right? If you're ordering it from us, don't worry about it. They'll be unique when we verify them. But you're going to want a unique physical address, a unique phone number and a unique landing page or website URL, right? So remember if you're building this for a brand and if the company says well I want you to just put our homepage URL as the website for all of the listings, don't do that. Don't do that. Especially if they're maps expansions. Right? Maps expansions listings. In other words, if they don't physically have a real office in the location that you're setting up a maps listing then do not link directly from the GMB to their website. Don't do it because that could create a problem down the road because you don't actually have a physical location in that area right?

So what I would recommend at that point is just use the GMB website at which point you can link to from within the content of the GMB website to the corporate website if you'd like but I wouldn't link to it from the GMB listing. In other words from the website or the appointment URL or any of that. I would not do that. If you are adamant, or the client is adamant about linking to their site, then I would recommend that you create landing pages on sub domains of the root domain and use the sub domain URL that's unique to each location as the website URL because sub domains aren't the same as a root domain or a inner page of a root domain in that it's less of a footprint. I mean, it's still a footprint, they're all connecting back to the same domain. But the difference is if you catch a penalty on the root domain or any of its inner pages, it's going to apply the penalty domain wide. Including all sub domains if there are any. Right?

So it can actually hurt the entire domain. But if you catch a penalty on any one of the sub domain sites, or pages in this case, I mean you can install WordPress if you'd like but I would just create an HTML landing page. A nice one that's set up for conversions like a lead capture, all that kind of stuff. And I would just install them on sub domains. Duplicate those pages, just change the NAP info on those pages. You could just duplicate them. It'd be really really easy to do.

If you've got something like click funnels, you could build a landing page in click funnels and then export it as an HTML file and upload those or just direct sub domains to a click funnels page.

My point is, there's a million ways to do it but I would have a sub domains landing page as opposed to an inner page because that way it would reduce potential penalties against the entire domain. If a sub domain page or site were to get slapped, it would only affect that sub domain, not the root or any of the other sibling sub domains. Does that make sense? So, absolutely make sure all three … You know the name can be the same but the other three data points, address, phone number, and URL should all be unique. Okay?

What would you recommend the best ways to link GMBs back to the central business website? For example with service area pages, they're just a page. Again, just like I mentioned, I would not link directly to the main website other than perhaps in a contextual link from within the GMB website. And you can also link to it from GMB posts once the GMB assets are set up. But I would not link to them directly from the info tab in GMB to the website unless you're doing it on sub domains. Each sub domain being unique to that particular location. It's a good question. It's not letting me plus one though, dammit. Oh, that time it worked.

Does Uploading Photos To A GMB Site Strip Out The Geotag and EXIF Data?

Michael, what's up Michael. He says, “Hey guys I have a GMB related question. I was uploading photos to a GMB site, strip out the geo-data and exit data. I recently uploaded photos to GMB site and it stripped the titles and renamed them untitled. Why did it do that? Got me wondering if it strips the title .. “

No, I mean it might strip it but when you upload it, Google reads it. Right? So it's preset when you upload it and that's all that matters. When you upload the file, Google sees all that data. That's what matters. In fact, I like the fact that they are stripping it out because that way if some other SEO tries to analyze images, they're not going to see all that stuff, right? Of course if they knew what they were doing, they'd know what to look for anyways. You know what I'm saying? So I don't think it matters.

Marco, what do you say?

Marco: No, it doesn't matter. They have it. They have the info. They know. Especially if you're doing it locally, the phone is the tell in this. And if you're doing it through what we teach in local GMB pro, then google has the information and that's all you care about. As to why Google stripped out your title, it's probably a glitch. We can't answer why Google does the shit that it does. Because everything in GMB, in Google my Business is in a state of constant flux. It's very fluid. They're constantly changing, adding, they're constantly giving us stuff to play with.

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We had a problem the other day where some images weren't showing, right? Or they were showing differently. They weren't showing the way they were supposed to. Why? We don't know. They were changing something and it happened.

Glitches, it happens on the web. So sorry we can't answer as to why. But what we can tell you is that the shit works because what you're creating is your entity's relationship to the location, whatever you location is, whatever your local is. You're giving Google that relationship and that's all you care about. Whether it stays or not is irrelevant.

Bradley: Yep.

Is It Okay To Use A WordPress.com Instead Of An RSS As A Trigger Point To A Syndication Network?

Alright, Jason is up. Jason says, “Working with a local contractor who has another host, his site is built on click funnels and he has no native RSS feed. Without tipping the other host to a potential takeover of the site, the client doesn't want to ask the current host to add an RSS function. I get it, so I have some spare syndication networks in MGYB.co and I'm looking to use one for his property and thinking of using WordPress.com web 2.0 as the syndication point or trigger point. [inaudible 00:30:55] real issues with that before I press submit?”

No that's fine Jason, absolutely. Anything with an RSS feed you can use to trigger. In fact, it doesn't even have to have an RSS feed. For example, you could connect WordPress as the trigger source. So if this, click WordPress, then host to Blogger, Tumblr, Twitter, whatever the case may be. So you can have WordPress actually connect via API as opposed to RSS. In other words, IFTTT can connect to WordPress API and then it will trigger whenever you publish to WordPress.com. Does that make sense?

Or you can do it via RSS. In fact, you may want to test those. I remember years ago when I was developing the whole syndication network strategy, I tested that and there was some funky stuff that would happen when you would use the native app as the trigger point as opposed to the RSS feed from the app.

In other words, if I was to use WordPress's trigger or Blogger's trigger or Tumblr's trigger as opposed to using the RSS feeds, sometimes it would cause some funky stuff to happen. So, that was years ago. Because RSS always worked. I quit testing that shit and said, you know RSS works, let's just use that. Don't fix it if it ain't broke, right?

So my point is, you may want to test that. But also, Jason, think about this, and I'm pretty sure that you have rank feeder, Jason, so you may want to think about just taking their click funnels page, creating a rank feeder feed, which is what we're going to be talking about on Monday guys with Lisa Allen. And then use other authority content feeds to create that co-citation and feed your network that way, right? I mean you could do that. Because, especially if you have a sticky item in that feed, you could be using that to constantly co-citation whatever your sticky item is. In this case, maybe the click funnels page, right?

That's just a thought. You might want to think about using that too. But yes, you can use WordPress or Tumblr or Blogger or anything with an RSS feed. I like to use any type of blog account, obviously, because you've got more WYSIWYG editors and you can edit the elements of the page and all that kind of stuff. Okay?

Plus there's probably RSS feed creators online other than rank feeder that will allow you to create feeds from HTML pages and that kind of stuff. I know there use to be services like that, so I can't imagine that they don't have those still.

Are There Any Significant Impact If The @id Of A Multisite Property Is Changed?

Alright he says on the next one, “Hopefully not asking too much for the free forum but for @id, if I have a multi-site property and I want to add it to the ad ID page with geo-relevance, could I search google maps for brand geo-modifiers and put multiple locations in the page that way?”

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Yeah, Jason. That's more of a MasterMind question anyways. I really don't want to answer that here. That's getting a little bit too far into the weeds. What I would suggest thought is that you go into MasterMind archives and take a look at where I talked or just create a post in the Facebook group and I'll share it in that group with you about how to go organization markup. You can do that with an ad ID page guys, it's perfectly fine. You can set up an HTML page and create organization markup.

The way that I do it for multi-location businesses is a combination of Jason, LD and micro data as well as just flat out HTML. And so, that would work perfect for an HTML page or an ad ID page. Like hosted on an Amazon S3 bucket, right? And that's a combination of Jason LD, organization markup, local business markup for each individual location plus just HTML where you can embed the map and AP, that kind of stuff.

So again, post in the MasterMind Facebook group about that Jason, we can start a discussion in there and I can put you to the training that I've already covered MasterMind webinars for that, okay?

I'm going to keep on moving.

Hey guys, oh he's back again with some more YouTube questions. He's here every week so [inaudible 00:34:45] I know I'm probably mispronouncing your name, I apologize for that but glad to have you back.

Is Crowdsearch.me Still Effective For Ranking YouTube Videos, Local And National Sites?

He says. “Hey guys I'm with another set of questions and as Bradley said in the last hangout, I plan to use all the free information you guys are giving to build up my business so that I can join the MasterMind then. Everybody plus one this comment for me.” Question is, “Is crowdsearch.me still effective for ranking YouTube videos, local, national sites?”

For YouTube, I don't know if it is or not. To be honest, I wouldn't use it for money site stuff anymore at all, guys. I stopped using it, shit a year and a half ago now maybe? YouTube videos I doubt it will even move the needle on that anymore, [Mike 00:35:22] And the reason I say that is because a lot of those services, they use commercial IPS, right? Commercial proxies. And the problem is, so many commercial IP blocks now ranges, what do they call them, subnets or whatever have been blocked or marked by Google. Flagged as irrelevant traffic, right? And that killed a lot of those search and click or what I call CT or click through spam, spam bots.

That killed a lot of their effectiveness because the IP blocks they have been … Google understands that they're commercial IP blocks. For example, storm proxies, right. So you have a range of proxies or IPS that they go through and that Google is aware of what they are so they're disregarded or given less weight. Does that make sense?

So, again, I just talked about, at the beginning of this webinar how I did a two and a half hour training last week specifically on how to use Google ads. Guys, for pennies per view from real traffic. You're buying traffic from Google. And literally, you can use YouTube traffic to rank videos, especially because you're getting views. You don't get a flood of clicks unless the really video is really compelling or the offer is really compelling.

I find that the type of captains that I set up in the webinar last week, which you can get access to for 55 dollars guys, I'm telling you it's a slam dunk. I mean, it's just a no brainer. It's a great great strategy guys and you can get targeted traffic from Google to your videos. Targeted views, anyways, right, to your videos from specific geographic areas that you set from specific audiences that you set which is the recommended method. And those views are weighted heavily because they're coming from real Google users, guys. From people that are signed in to their Google accounts, have Android devices or whatever. It doesn't matter whether it's Apple or Android but they got Google accounts, right?

Google knows these people. They're valid, true Google users, instead of trying to spoof traffic, you can buy real traffic guys. And it's literally pennies per view, right? Again, I don't get a flood of clicks. So using that strategy for driving traffic isn't necessarily going to get you a flood of traffic, but it will get you a bunch of views which is great for the video itself and the traffic that you do get is going to be really heavily weighted traffic because it's highly relevant if that makes sense.

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So it's much more valuable than buying spam traffic anyways. And it's not against Google's terms of service, right? Spam traffic is. So, as far as using crowdsearch.me or any type of spam bot, I wouldn't recommend it because, especially to money sites guys, I wouldn't put that stuff anywhere near a money site. YouTube videos, you could test it but I'm telling you I don't feel like that's effective anymore. Because again, I just buy the traffic direct from Google now and it works so much better, right?

Guys it's so easy to set up a campaign. I mean, I'm telling you, once you get the hang of it, you can set up a YouTube ads campaign for a video in ten minutes flat. Okay?

Chris: [crosstalk 00:38:38] Yeah, he can also get an embed gig. Video embeds, which will move the needle … I don't because crowd search, I stopped using them a while ago. But [inaudible 00:38:51] embeds it in a niche, relevant network and we're moving … I don't if … No we didn't announce it.

We're moving MGYB into Woo Commerce so that it makes it easier to add products. So this week and next week, we'll be busy adding products. One of those will be video embeds. We'll be adding [inaudible 00:39:15] link building, indexing, just a whole bunch of things that we haven't been able to do because of the limitations that we had with Sam Cart, we'll be able to do now.

So I think you might want to look into a video embed gig. They're not really all that expensive and they do move the needle. Or, just get out training and get it moved the right way with the right signals.

Bradley: Yeah.

Okay so, the only thing I would suggest though is, guys, you've got to think about this logically. Just flat out embeds and/or back links do not work as well as they used to without traffic included. Think about it guys, it's very logical. Why would a video or anything get hundreds or thousands of embeds, or tens of thousands of back links if it's not being viewed? Right? It doesn't make sense.

So yes, it can move the needle but we know for a fact that we can rank videos with engagement signals alone guys. No back links, no embeds whatsoever. If you combined the two, it's so much more effective. But it's less effective to just do a bunch of back links and/or embeds without engagement signals because that is clearly a spam signal, right? That's clearly somebody trying to manipulate search position of a video. Because it's not natural for a video to be embedded, picked up and shared if it's not getting viewed.

Who embeds a video without viewing it, right? Only SEOs. And Google knows that, the algorithm knows that. It's not like manual reviewers, that's built, baked right into the algorithm now.

So my point is, if you're going to do embed blast guys, that's perfectly fine. Back links are perfectly fine. But make sure that you're adding traffic to the whole mix. Views, in other words, to the whole mix because that's going to increase your effectiveness so much more.

If you start getting a bunch of embeds and/or back links, and a bunch of views all at the same time, that's mimicking a viral nature of a video, and that shit will rank, no question. But if you just do a bunch of back links and/or embeds and there's not any views and engagement signals, that's clearly a spam signal. I wouldn't recommend doing it. Yes, I know there's some brute force SEOs out there that still do that guys, but I don't recommend it for longevity and everything else. Just set up some simple YouTube ads for pennies per view and get the results that you need, okay?

How Does GMB Pro And Local Lease Pro Different From Each Other?

“Would appreciate it if you could give a brief overview of how GMB pro, Local Lease Pro and Local PR Pro compare against each other”.

Well I mentioned that earlier I the webinar, but just so you know he says, “I'm completely new to local marketing so if I want to get started, which way would you recommend?”

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Local lease pro right now. Hands down, that's the starter course in my opinion because that's going to show you to how to … The tip of the iceberg or tip of the spear is the location research and we go into that extensively and we did an update webinar about a month ago now that it's the training course in the updates module where I go into much more granular detail on how to do location research.

So local lease pro is the best starting point, [Mike 00:42:24] and then from there, the upgrade would be local GMB pro. And that's only for assets that need an additional push or if you're in a really competitive market, that kind of stuff. And then local PR pro is something that we just add into the mix throughout that whole process. That's just strategy for using press releases and PR stacking for getting results with local maps listings. Okay?

“Is the rank [inaudible 00:42:49] websites model still effective?”

Yes, but here's the thing; Don't build websites. Just build GMB websites. They're free, you don't need hosting, you don't need to go through all the SEO bullshit. Just set up GMB assets, use the GMB website and you're off to the races. Guys, I make jokes about this all the time but I'm half serious too, more than half serious. I hope to god I never have to build another Word Press site. I mean I know that's not going to happen but for all the stuff I'm doing, I'm trying to avoid building WordPress websites as much as possible because you don't need them. We're able to get results without them now. That may change, but for now it's a nice break.

Would It Work If You Post Regular Blog Posts From All 5 Websites That Are In The Same Niche As Duplicate Content To A Network Of 100 Web 2.0 Sites?

[inaudible 00:43:30] says “Hey there, got a question, would it work if I post my regular blog post from all five websites that are in the same niche as duplicate content to a network of 100 web 2.0 sites? The 100 web 2.0s have a ton of public back links just like IFTTT greetings.”

Yeah, but just make sure that you're posting an attribution link right? Just make sure you're citing the source. I mean you can post it without an attribution link if you'd like. I wouldn't recommend it. Guys, it's not duplicate content because it's on different websites. It's only duplicate content when it's on the same domain. But what I would recommend is, if you're going to republish, that you would cite the source just like we teach in syndication academy which is where you would say, this post or this article or whatever was published first on … and then you link to that and the source where it was published which would be your money site anyways. THat's what you want. That's the back link back to your money site, right? Through the attribution link. So that's what I would do. But yes, you can do that.

By the way, I would recommend … here's the catcher on that though, guys. If you're doing this across branded properties, the that's natural. But if you're taking the same content and republishing it across hundreds of web 2.0s that are not branded, then that's clearly for SEO manipulation and that's a footprint that you're leaving. So I wouldn't recommend it unless you have branded profiles. Does that make sense? Or unless those 100 web 2.0s, if you've got a lot of other content being pushed into those web 2.0s on a regular basis, like from other RSS feeds or other content sources to where you're burying your article among many many others that are relevant, then that's okay too. It's still a footprint though, but it's a lot less of one than just if you just have, say you got 300 web 2.0s out there and all of a sudden you push the same article to all 300 and there's no other content coming behind them. In other words, than that's a big footprint in other words. So I would recommend that you don't do that unless you have other content sources that are feeding those web 2.0s so that it's not such a big blatant footprint. But yeah, you can do that.

Because here's the thing guys; you can't prevent other people from taking your RSS feed, for example, and using it to populate their auto blogs, you know what I mean? So my point is, it's okay to do it. Somebody can come scrape your RSS feed right now and have it feeding one of their syndication networks because you have relevant content to whatever they're trying to promote. And so you have no control over that. You see what I'm saying?

So, again, if you go out and just … all your web 2.0s don't have content being published to them regularly and all of a sudden, they all get a post and it's all the same post, that's clearly what you're doing. But if you have content constantly updating those networks or those web 2s, excuse me, on a regular basis and you just inject one of your post or articles into that stream of content, than that's not nearly as big of a footprint, if that makes sense. It's a lot more natural looking anyways.

Is It Okay To Use Similar Content For Multiple GMBs For Each Press Release?

Okay Dennis is up. He says “Hey guys if you're using PRs and the company has many GMBs, is it okay to duplicate the content changing under the GO and NAP for each PR?”

No, Dennis. It's likely that the distribution networks will not publish. So again, here's something that you could do. Take the PR that's your original and just hire one of the content farms for rewriting services. Natashanixon.com, that's one of the ones that I use. Ineedarticles.com, I think that's another one. Just hire the rewrite service. It's a lot cheaper than having an original article written or a original press release written. It's just a rewrite. It's a lot cheaper. So take that PR and have it re written as many times as you need. But don't just use the same one, it's likely going to be rejected by the distribution network, okay?

Do You Know A Resource That Helps In Generating A Q&A Schema Markup?

Ivan. Hi Ivan, long time buddy, no doubt. He says “Posting question here but still watching live or replays every week. Two questions for you. Do you know a resource that will help me generate Q and A schema markup?”

This Stuff Works
Schema Pro. That's Ryan [Ryden 00:47:44]. I'm pretty sure he can do it for you. [Jeffrey 00:47:48] Smith's Ultimate SEO Plus version two or 2.0 plugin will do that when it's launched as far as I'm aware but that's not launched yet. Although I know it's in beta right now so it's very likely going to be coming out in the next few weeks. And that's a WordPress plugin that will do all that kind of markup for you. But Schema Pro, again, Ryan [Ryden 00:48:10] I know he does a lot of Schema markup or structure data stuff for people. He's got a little side business where he just generates code for people so he can help you with that.

Is There An IFTTT Recipe That Automatically Transfer GMB Posts To A Google Sheet?

“Number two, is there an IFTTT recipe or applet that automatically transfers GMB posts to a google sheet?” That's a good question. I don't know if there's a good IFTTT applet. I don't think it integrates with GMB directly, IFFTP does, I don't think. But if you're using our GMB auto poster or briefcase, then you can get an RSS feed from GMB posts which then you can use an RSS 2 Google sheets applet in IFTT, if that makes sense.

So in other other words, yo have to check IFTTP, click on the services menu. I can't believe I haven't checked yet. That's funny I'm going to go check now to see if it integrates with GMB. I doubt that it does, and so if it doesn't which, again it's like that it doesn't, then if you're using our auto poster or GMB briefcase, you can get an RSS feed, which is working now by the way guys. I'm still working with [inaudible 00:49:16] our developer to work out some additional bugs and stuff but it's working now. I've been testing it.

So, you can get an RSS feed from your GMB posts and use that to trigger an IFTTT applet to push your posts into a google sheet or wherever you want, really. Good question though, good to have you back Ivan.

Walt says, “Windchill is for wimps.”

Okay, negative 40 Wayne I feel for you buddy.

Negative 52 windchill, wow Jim. Ouch.

Okay, are we almost out of questions? It looks like it. Looks like all of you guys are real chatty.

Is There A Way To Claim Unverified GMBs?

“Is there any way to claim unverified GMBs?”

I don't know. I tried a method that was revealed to me during the [Pofu 00:50:07] live event. And I tried it eight or ten times and I couldn't get it to work. And I think that the way that I was told got killed anyways, so I don't know. And I certainly wouldn't reveal it here on a free hump day hangout if that was the case. Sorry but that would definitely be inside information if I did know.

Fred says, “Marco could this work for an online service based companies selling similar to Geico, free car insurance quotes online? The online service we offer is similar to Geico but in a different industry and we would like to rank in different states using your training. I'm trying to wrap my head around how my team could use the semantic mastery courses to accomplish something like that.”

Fred, if it's a question specifically something like that that may be a little more complex, I would recommend just hitting us up at support. And it'll get routed to the appropriate person, either Marco or me or whatever where we could guide you. We obviously need more details than just this very brief, vague description of what it is that you're trying to do in order for us to point you in the right direction. So just contact [email protected] and we'll figure something out.

Marco, do you want to comment on that?

Marco: Yeah, just on a higher level you can't wrap your head around it because you're confining your local and you're mixing up your local and your national. As I've said before, and I've said it plenty of times, your local is just a matter of how you view it. And how you take it down is just the way that you set up your entity. Your entity has to be related to whatever it is that you're doing.

In our case, it's related locally. In your case, it all has to be done a different way. Look at what your competition is doing. I always tell people you have to become a master mimic. So that's a place where you can start. If you want a deeper answer than that, as Bradley said, just [email protected] Ask to talk to me and we'll see what we can do.

Bradley: There you go. Awesome.

Sam Jackson, that's so funny.

Should You Create Another Branded Network If A WordPress.com Closes?

Okay, “Good days guys and thank you very much for this forum, if on a branded network, WordPress.com was closed, should we create another with a persona account and brand it?”

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Yeah, you can do that. Here's the thing; if you got a recovery email for that account anyways, just do that. For example, when we set up syndication networks, if you guys purchase them from us, when we deliver them you got the main Google account and there's always a recovery email account. It's typically Outlook or Yahoo. And so whenever an account gets terminated, like WordPress.com in this example. It was probably created with the Gmail account, right? Because that's what our VAs do, that's what we trained our builders to do. So, you still have the recovery email account from that same syndication network that you could go setup another WordPress.com account under that recovery email account if that makes sense. And then just brand it again.

Your username, which becomes the sub domain is going to have to be changed slightly, obviously because the other one is not going to be available for the terminated account, but yes, you can do that. Or, if you have to, just create another email account and set it up that way. There's nothing wrong with that. It happens guys, accounts get terminated from time to time, there's nothing you can do about it. Just replace it. Not a big deal.

“What would be the benefit of GMBR assessed to Google sheets?”

I don't know. I don't know what his point was for asking that question, however I know that we have done some testing in the past with auto feeding into a G sheet and then making the G sheet public and hammering it with links. So kind of like an RYS type thing. So that's something that you could potentially do.

“Is anyone still using RSS master software from [inaudible 00:54:06]”

I am not. Actually I haven't even been using rank feeder but I'm looking forward to testing on Friday with the new GPS features to see how we can incorporate that into our local strategy as well as the press release stuff because of the fact that I think there's an opportunity there to squeeze that into some press release stacking stuff, too.

But as far as RSS Masher, I really liked that because that was like a feed splicer that you could add HTML elements to the actual feed itself and add links and things like that, which was was pretty powerful. But I thought of RSS masher more as a marketing took than an SEO tool. And I said that before because people used to ask, what's the difference between RSS masher and rank feeder? And I used to say, RSS masher is more like a marketing tool. It's good for creating very nice looking RSS feeds that you can use for content syndication. So it's great for splicing authority feeds and to feed second tier syndication networks for blog syndication and that kind of stuff, Greg. But as far as pure SEO power, rank feeder killed it hands down. It was hands down the better product for just SEO.

And again, I haven't looked at it since she's developed the GPS stuff, but it didn't create a real pretty visual feed like RSS masher did but it created a very powerful SEO feed. Again it was two different things. People would say, well which one should I get? Well it depends on what you're trying to do. In fact, it may be many cases where you need both. But again, purely for SEO purposes, Rank Feeder was so much better in my opinion than RSS Masher. But RSS Masher was better as a marketing tool on a content syndication tool if that makes sense.

Ivan is saying that's it for what? What was the reference? Okay, I think that's it.

Alright guys, it looks like we're actually done just a minute early, or four minutes early really. I'm going to leave you with this since it's a Sam Jackson kind of day.

This is our link shortener, I'm not supposed to be in there. Let's go back to the main page. There you go. Sam Jackson, keep scrolling motherfucker.

Alright, any parting words guys?

Adam: Thanks for being here.

Hernan: Yeah, thanks everyone.

Adam: Appreciate it. See you all next week.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 205

By April

Click on the video above to watch Episode 205 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. Welcome everybody to Hump Day Hangouts Episode 205. Today is the 10th of October 2018. We've got the whole gang here as well as our special guest, who I will get to in just a moment. But real quick, we're gonna take a minute to say hi to everybody, get through some quick announcements and then we will dive right into it.

Actually, I'm starting to realize, and it only took me 204 episodes to realize, that I think you guys are lined up the same time every single time on my screen, which is interesting. There we go. It only took almost four years. Chris, how are you doing good, man?

Chris: Doing good. Excited to be spot number one here all the time. Love it. How are you doing?

Adam: Can't complain. This is like one of those shower thoughts. It's just this revelation that means absolutely nothing and I feel stupid for having realized it. But, yeah, it's good to know. Hernan, how are you doing, man?

Hernan: Good. I'm excited to be after Chris all the time. Yeah. I'm really, really excited for what's coming. I'm really excited to have our guest today. Also for POFU Live 2018, it's gonna be amazing too.

Adam: Good deal. Well, I'm not trying to skipper on purpose, but I'm not sure if you guys can see we have Lisa Allen as our special guest. We're gonna circle back around to her in just a minute and introduce her a little bit more properly. Marco, how are you doing, man?

Marco: What's up, man? It's great to see Lisa Allen here. She's a good friend of Semantic Mastery. We've had her around before. She does some awesome automation. I'm not gonna take your spotlight, Lisa. You can go ahead and toot your own horn. But it's really good to have you here again joining us. It's always fun to have you on talking about what you've been up to. Thank you for joining us.

Lisa: Thank you for inviting me.

Bradley: Awesome.

Adam: Good deal. Last but not least, Bradley, how are you doing, man?

Bradley: Okay. I think I just figured out why they're always lined up the way they are. I think it's by alphabetical order by the name in the profile. So it's Adam, Chris, Hernan, Lisa, Marco, and then, for me, it says “you,” Y-O-U. I think it's always alphabetical.

Adam: No, on my screen, you're Semantic Mastery. Yeah, this is a train wreck. Thanks, everybody for watching us. This is what we do every episode.

Bradley: Anyways, I'm glad to be here, glad that Lisa is here. We've got an exciting week ahead of us because POFU Live is next weekend. We're really looking forward to that. I'm actually preparing for that now. That's what I've been doing all day. POFU Live members, I'm really excited about it. I'm excited to have Lisa here. It's been a long time since we had her here so it's good to catch up with her again. She's always got a lot of great insight about the SEO industry and marketing in general. So happy to be here, man.

Adam: Cool. Well, we got a couple quick announcements, like Bradley just mentioned, POFU Live next weekend. If you can make it, we still do, I think there's two or three tickets still available. I'll pop the links on there in a little bit after we get done talking here. But you can still grab those kind of the last chance to do that before we go to shut things down lock in the numbers and all that good stuff.

Also, if you're watching us for the first time, thank you. We've obviously been here. We didn't make up the number. We've been here for 205 episodes. We hope we're here for another 205. Thank you for watching. We really appreciate it. If you wanna ask questions live, that's great. If you're watching the replay, that's fine too. Check us out on YouTube or wherever you're watching us and feel free to ask questions. You can join us live at semanticmastery.com/hdquestions every week.

Bradley: By the way, make sure you subscribe to our YouTube channel.

Adam: Yes, which would be right here. So, yeah, subscribe. Also, if you're looking for the place to start with us, the Battle Plan, I'm gonna pop the links on the page for you. This is good for anyone starting, anyone who wants a repeatable process, who's been in the game for a while. It covers a lot of really good aspects of SEO, digital marketing, things for keyword research, working with a new domain, aged domains, all that stuff. Then, if you're ready to take it up a few notches, of course, we do have our Mastermind and we invite you to also check out that and see if that's the right fit for you.

One last thing before we get started, I believe, Marco, that the MGYB store has had some updates, right?

Marco: Yes, sir. We got CORA, we've got Syndication Academy up and running, and since we've been talking so much about Local Lease Pro press releases.

Adam: Yeah.

Bradley: Which, by the way, there's still two lessons missing out on Local Lease Pro, one is for citations and one is for Press Releases. Part of the reason those lessons weren't there was I was waiting for our order page to be done on MGYB for me to be able to demonstrate how to order Press Releases through that, guys. The citations stuff, honestly, I've just been really slammed this week. I haven't got the lesson done. But I'm hoping as soon as I get done with Hump Day Hangouts today to record a quick lesson on that. It's very simple. Hopefully, I'll have that up within about 10 or 15 minutes after Hump Day Hangouts today, guys. Any of you that were inquiring about that missing lesson, it will be there shortly. Trust me, it'll be worth the wait.

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Adam: Good deal. Any last minute announcements, you guys, before we dive into it?

Hernan: Let's do it.

Adam: All right. Cool. Well, like we said, Lisa Allen is here with us. We appreciate Lisa, you coming on and hanging out with us. Again, for people who haven't seen us over maybe for, about a year I guess was the last time we talked, man, that's crazy.

Lisa: Yes.

Adam: Anyways, we talked to Lisa about a year ago. Instead of telling everyone about you, if you don't mind, just kinda get everyone up speed where you came from and what you kind of do online. I think that'd be the best way for people to kind of find out about you.

Lisa: Well, I'm one of those people who always kinda have my hands on everything. I see something that looks interesting and I kinda go that direction. It's just kinda how I got into online marketing, it's how I got into the internet. It's just I see something interesting and I think I could do that, so I go off and I kinda explore what's going on. I really got into the internet first after a divorce, a few, probably like 15 years ago, 20 years ago. Gosh, I'm dating myself.

Adam: Just a couple of years ago, it's all right. I've started seeing the same face.

Lisa: Anyway, I started hanging out. Do you guys remember when AOL was king and there were like all these little local systems with local bulletin board system?

Bradley: Yeah.

Lisa: [Inaudible 00:06:43]

Chris: Until last year?

Lisa: Well, no, I mean, it's been quite a while. Anyway, that's just kinda where I really hit the internet really hard was after that. Got into working for a company doing web mastering for a while and that kinda flung me off into doing coding. Then I've had an online store, a couple of different online stores, and so I was kind of using my coding along with some of my organizational skills to do that. Then, of course, I ran afoul with Google, and who hasn't done that at least a couple of times? So they kicked me off their ad platform, so then I had to figure out this whole SEO thing.

Adam: What was the timeframe on that? When did you start getting into SEO stuff?

Lisa: I would say that was about 2011, 2012 really because I was running a store for about five years before that and, like I said, I got kicked off. They decided they didn't like the product that I was selling and they booted me off, all my stores got booted off.

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Bradley: Lisa, you said 2011 or '12ish, which is crazy, because I remember specifically buying a product that you launched with Peter Garety's help about …

Lisa: Yeah.

Bradley: It used IFTTT and it was for triggering syndications through Google Calendar using IFTTT. It would resyndicate because you could set calendar events in the future, they would cause it to re-syndicate the video again out to the network. It was amazing training. It was right after I had learned about IFTTT, David Cossack or whatever. It was amazing training. I'll never forget that. That was around 2011, 2012, if I remember correctly.

Lisa: Yeah. I think that was probably 2012 or maybe early 2013 because I had launched something else with Peter about Pinterest. It was how to get traffic using Pinterest which was my first real product.

Bradley: That's with Peter Drew or where Peter Garety? It was Peter Garety, right?

Lisa: It was Peter Garety, yeah.

Bradley: Right.

Lisa: We worked for a while. Yeah. That was actually a lot of fun. I think that may have actually been an add-on to that product, like an extra bonus training. It's funny, the thing I remember about that training is the bonus and not the original training.

Adam: I was just looking around, what's Peter Garety up to? This is a total tangent, but that's just … Yeah. He was coming out with stuff like that.

Lisa: Yeah. I think he decided that he wanted to spend a little more time with his family. As far as I know he built himself his own little shopping cart platform, kinda like Shopify. He runs that and he gets recurring from that. So you see him pop up every once in a while, in JVZoo groups and stuff like that just to say some things, but he's not really promoting really hard anymore.

Bradley: Yeah. I think before he went off the grid he was doing a lot of heavy ecomm, promoting ecomm products and stuff, so I'm assuming that that's what he went into.

Lisa: Yeah.

Adam: That's right. DashNex. Okay. I was looking this up while we were talking. Okay. Cool. Okay. So sorry about that. We just totally went off the grill there. Okay. We're up to like 2011, 2012, you start getting into the SEO side of things, how did it go from there?

Lisa: Well, I was SEO and things so that I could get traffic for the online store that I had, I was selling jewelry parts. The stuff that I learned while I was trying to rank for things got turned around into products. So we did a curation traffic blueprint where I was teaching people how to curate content and get traffic from that, because that's so much easier than writing original content. You can do it just snap, snap, snap.

So we did that and then I started doing some keyword tools. I just sort of, actually, I think before we got to the keyword tool, the RSS authority sniper strategy that we do, that was something that we had started doing manually. My sister was acting as one of my VAs. It took a long time to do that manually. I mean, it was really effective but it took 15, 20 minutes, sometimes an hour to do that, to look up all the different feeds and then go and do all the copy-paste to put it here, put it there, all that kinda stuff. She started complaining about that, just really, she was really like …

Adam: That's a very real pain point when your sister was complaining to you.

Lisa: Yeah, I know. I'm like, “Okay, I better go code something.” That was where RSS Authority Sniper came from.

Bradley: Which, by the way, that was a great product. I was gonna say you still have Rankfeeder going right now, correct?

Lisa: Yeah, I do. I'm actually just been rewriting the whole feed generation so that I can add more features in. I've got something really neat coming out in the next month or so with Rankfeeder and then a rerelease of RSS Authority Sniper to go with it. It's gonna be the way it targets local places very, very specifically.

Bradley: Oh, man, now you're speaking our language, Lisa. Honestly, guys, we promoted Lisa's Rankfeeder before because it's the co-citation tool using RSS feeds. It's amazing. It's super, super powerful. It's very, very effective. I stand by that statement. Anything that you're gonna be doing that's gonna address local specifically, Lisa, certainly reach out to us. We will get behind that in a heartbeat because about 60% of our RSS is local.

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Lisa: I think you're gonna like it because, like I said, we're gonna … Some of the stuff that I've already added in after I finished rewriting the feed generator is I've added the categories that you get to pick into so that they're actually inside the feed and all the tags also get treated as categories inside your feed. I mean, you're getting a lot more power to really target with the feed on an SEO basis, that kinda thing. Yeah. I think you're really gonna like what comes after that.

Bradley: Very cool.

Adam: Sounds awesome. Well, I wanted to make sure we have enough time to cover this. The next question I had, and I love asking this to people, is where do you see, in terms of, I'll leave this really broad, not just SEO, but where do you see either SEO or kind of online digital marketing going in the next couple of years? Then a side question of that, or somewhere else you can go with this, is what's the most important things you see happening?

Lisa: Well, this is a really interesting time for online things. You're seeing a lot of movement, different places, and you're seeing a lot of things happening that people don't necessarily like, you're seeing a lot of censorship, you're seeing a lot of kinda misrepresenting what people are saying and that kind of thing, and you're seeing Silicon Valley really go and start trying to basically meddle in society that they wanna be the … It's like the government isn't big brother anymore, but they wanna be.

I think you're gonna see, and I'm already kind of seeing movement, this is outside of Google's control and outside of Facebook's control. I think as marketers and SEO is we really need to be monitoring those additional places that are coming into the marketplace and start using those platforms and start seeing them because I think that censorship and …

I mean, Google tries to censor SEO people all the time. They try and say, “Well, we don't want you to backlink,” and “We don't want you to do this,” and “We're in control of whether you rank for anything or not.” I don't know any SEO person who actually says, “Yeah, you're right. You can have total complete control over everything I do and say.”

It's like, we find a way around. I think you're gonna see that there's gonna be as they've kinda spread out from just kind of controlling, trying to control SEOs to try and control the wider society. I think you're really gonna see that there's gonna be a lot of movement outside where people are gonna go, “Well, I think that's a little bit too far.”

Adam: Yeah, definitely. It's funny, I think me and Marco came across that article at the same time, but there's one about Tim Berners-Lee working on like a decentralized kind of protocols. I think it's called Solid through MIT. Have you heard about this?

Lisa: No, I haven't heard of that one yet.

Adam: Yeah. Just check it out afterwards. It's an interesting idea, but it's that idea of saying, “Yeah. You know what, no matter what happens, if this turns into a monopoly, which it quickly is, then that doesn't really benefit anyone.” So it was meant to be decentralized in the first place so I think, anyways, I don't know if this is gonna work, but something like that I think appeals to a lot of people.

Lisa: Yeah. You're already seeing movements. A lot of people are moving away from them as their search engine when they're doing their own personal things. I mean, I haven't used Google as my search engine when I'm actually doing research for years. I mean, I've been using DuckDuckGo, and you have places alternatives to Twitter like Gab coming up, and there's a several new video platforms coming up that now that YouTube is really kind of just really been stomping on people. Yeah. I mean …

Adam: I'm just curious, what are some of the new YouTube-, sorry, new YouTube, that's showing how well ingrained it is, what are some of the new video platforms?

Bradley: Well, Amazon Video has got to be one of them, right?

Lisa: What's that?

Bradley: Amazon Video has to be one of them, right?

Lisa: Yeah. Amazon video is a pretty good one, although they also, I don't know, I kinda think that they also have that risk of becoming more of a bully in the future.

Adam: Well, they'll just take over what you're creating and create it themselves.

Lisa: Yeah. Just like they have, like all the little online stores and that people would find a little niche and they would sell something, and then Amazon goes, “Boom. They're selling a lot of that. Let's start our own.” I mean, they've kinda done that, kind of the same way Walmart has done that to the mom-and-pop stores. Amazon is kinda doing that to the online stores.

But the one that I discovered the other day that I actually thought was pretty good was called Real Video. It's real.video. That's not real.video.com. Just the video is the root domain.

Bradley: Real like R-E-E-L or R-E-A-L?

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Lisa: R-E-A-L.

Bradley: Okay.

Lisa: It's started by a guy who got deplatformed by Google. It's not a fully developed platform yet, but it seems pretty good for what he's already worked through. You have to get an invitation from them. You have to actually request to be on there, kinda like you did with Pinterest in the beginning. But the player is really nice and they've got kinda sharing capabilities and some other things. I think that's someplace that really you should look into, particularly if you're running content that maybe Google's not gonna like very much.

BitChute is another one, although I think that one's kind of not that good yet.

Adam: BitChute, got that.

Lisa: Yeah. BitChute and, I remember some of the other ones that I've looked at. As far as like Facebook, there's a really interesting new social media place called … What is it called, Minds? Minds.com.

Adam: Interesting. I have not heard … Have you guys heard of this?

Marco: Yeah, I like Minds. I'm in Minds. It's over 100 million people right now.

Adam: I should have known that, Marco.

Marco: It's basically over 100 million people. Come on.

Lisa: Yeah. They're kind of integrated with some of the blockchain payment methods and things like that, so that you can actually pay people for their content in a way that you can't really be tracked and can't really be blocked from making your payment. So there's a lot of interesting things that are going on where people are just kinda going, “I've had enough.” People are starting additional things. It's kinda like people never really thought that MySpace would ever die, but it did. I think you're probably gonna see a little bit more of that movement, away from big consolidated platforms.

Adam: Yeah, that's an interesting-

Bradley: It's gonna happen anytime … I mean, I can see some of the shifting as well, Lisa. I agree with that. Some movement, especially with the Silicon Valley stuff, which you mentioned. I mean, when Facebook and Twitter execs are being dragged up on the Capitol Hill and quite repeatedly for hours and hours and hours, you can rest assured, you can bet your ass that there's gonna be some movements, some changes made.

Lisa: Yeah. I've been shadow banned on Twitter. It's like you go and you post something that's relatively innocuous and you go and search for it, you can search for the exact text of the whole thing and it never comes up in search. That's when you know you've been shadow banned. They never tell you anything, they just want you to just assume that your message is getting out there, but they're not gonna … So, anyway.

Bradley: Yeah. Well, I think it's something that will happen. We, as marketers, are kind of on the cutting edge or of like what the shifting is, but I think the general population is much slower to react.

Lisa: That's true.

Bradley: I think we still have plenty of time to exploit what we can from the big sites.

Lisa: Absolutely. I'm just saying you gotta kinda keep your heads up and be aware that people are starting to move around a bit.

Bradley: Yeah.

Adam: Well, in terms of what's going on right now, we touched on a little bit, so if you've got some big stuff coming out in like a month, I don't want or expect you just spill the beans right now, but you can you tell us, and if you can't, that's fine, but what it is that you're kind of working on there in a little bit more detail?

Lisa: Well, right now, most of what I've been doing for about the last six to seven weeks is really working hard on the upgrades to Rankfeeder. Now I'm doing RSS Authority Sniper 3.0. This is going to be considered a major release because it's gonna have some really nice extra features in there. That's mostly what I'm working on. Then I have some other plans for some other products after that either re-imaginings or new ones. But that's most of what's right there.

Adam: Good deal. Well, I know, like Bradley said, we'll definitely keep our ears open or rather our email inboxes open for letting us know when you got that ready. That'd be awesome because we got a lot of people who are really interested. Actually, we just had one comment here real quick. I just wanna read it to you because this is pretty awesome. Greg just said, “Hey Lisa. Nice to have Lisa here. She's one of the greatest people as far as support and products go. A big thank you.”

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Lisa: Well, thanks.

Adam: That was a very nice comment from Greg. Yeah. I mean, it's good. Obviously, we promote products and services that we like and use. Definitely, yours is up there, not in our minds only, but everyone that we promoted it to has had a lot of good things to say.

Lisa: Great.

Marco: Before we go, I have a question for Lisa. Something that I've been going back and forth with other people. It's more on the coding side and how you see things. The thing is that I've been asking people whether they think that Google is broken, because as you know they just write code on top of code on top of code on top of code. Now what you just said, which just struck me as very interesting, is that you're doing a complete rewrite. So would you agree or disagree that right now at that level Google is broken?

Lisa: I'm not sure that I would say that Google is broken. I mean, you gotta remember they have thousands and thousands of engineers on staff. I'm doing a total rewrite because I didn't like some of what was done by the people who wrote some of the code for me that I paid to write code for me. These are guys who were supposed to be professional and they just, there's things in there that I've just never liked and just thought, uh, that just really bothers me every time I'm in there. But to rewrite it would take so long.

But no, I don't really think Google is broken so much. It's just philosophically they've kind of shifted out of the, do you remember when their motto used to be don't be evil? Well, they seem to have totally and completely forgotten about that. I think it has really become more of a reflection of the fact that they have decided that they have some hatchets to grind and then they really just kinda wanna dominate the market and they've decided that the market also means information and what people think and-

Bradley: And they wanna control and manipulate information, which is what they do.

Lisa: Yeah.

Bradley: Absolutely.

Lisa: It's absolutely what they do.

Bradley: Yep.

Adam: Well, good deal. Real quick, I just want to say I noticed a little bit of a delay on this, if anyone's watching, if you have any specific questions for Lisa, please pop them in there and then we're going to get into the Hump Day Hangout questions.

Jay says, “I like Rankfeeder. Lisa, would love to know if you have any new creative ways on how to use it.”

Lisa: Well, like I said, new features are coming. You're gonna like them.

Bradley: So hold your breath is what you're saying?

Lisa: Yeah.

Adam: Stay tuned. We'll definitely be asking her the same question in what sounds like a month.

Lisa: Yeah. I think you'll really, really gonna like how you're gonna be able to be getting really, really specific with locations.

Adam: Awesome.

Lisa: Yeah.

Adam: Well, cool. Lisa, thanks again. Like I said, hang out if you want to, if you're busy and got a run, we understand, but we're gonna kinda switch over and we'll do some Hump Day Hangout questions.

Lisa: All right. Well, I'll hang out for a little while.

Adam: All right. Sounds good.

Lisa: Great.

Bradley: Guys, I'm gonna grab the screen and we're gonna get right into it. Lisa, I emailed you the event page URL in case you want to check out the questions so if you want to check out the event page URL. But I'm gonna grab the screen and get into it.

Is There A Need To Put A Summary For The Full-Text Option For The RSS Feed Output Of A Self Hosted WordPress Website?

Okay. Nexxus Designs is up first. He says, “Hey. I have one question, it's very important to me. With the RSS feed output of a WordPress self-hosted website, should we put out a summary for the full-text option?” That's up to you, Nexxus Designs. It's entirely up to you. It's a personal preference. I don't think it's an issue to post the full text only because, well, for two reasons.

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Number one, we have the attribution link that is either provided by the plugin or you can code that into the IFTTT applet yourself. Either way, if you followed our training, you know that the attribution link is critically important if you're gonna be syndicating the full text of the post. Number two, is if you're using our standard Syndication Network setup, there's only three blog sites that we're syndicating to. So there's only three sites to get the full-text post anyways, right? That's Blogger, Tumblr and WordPress. So it's not an issue.

Essentially, I always like to leave full text posts because, again, it's only being syndicated to really three sites that will republish the entire post anyways. The key is to be using the internal link from within the post itself from your main blog to be linking to the pages of the landing pages that you're trying to rank. By publishing the full text of the post that internal link from within the body, the post body of the blog post itself, will also be published on the blog sites. Right? So Blogger, Tumblr, WordPress. So you get a little bit of additional links, in other words, built back to your original post and also to the page that you're promoting within the post, if that makes sense.

However, if you want to just go summary, that's perfectly fine. I prefer the full post method. But you can go with the summary method, just know that you will lose a little bit of SEO value to your internal page that you're ultimately trying to promote. Because when you syndicate just the summary of the post you will get a link back to the post itself but you won't get any of the internal links that we're within the post body, if that makes sense. Which is still fine because now you're funneling link juice or link equity back to that post, the original post, anyways, which will contain the internal link up to the page that you're trying to promote.

Again, it's 6 and 1/2 dozen in the other really. I prefer the full-text post because it looks less spammy on the blog sites. Think about it, summary posts on blog sites, guys, look spammy because it's just usually a paragraph or a set number of characters and then it's just a dot dot dot or read more or whatever. So in my opinion, on my branded blog syndication sites, which would be Blogger, Tumblr, WordPress, I want the full text post so that it doesn't look spammy. I want it to look nice, right? That's part of the reason why I like the full text post. But again, it's a personal preference, it's not gonna hurt you either way.

Can We Connect DFY IFTTT To GMB RSS Following The Local Lease Pro (LLP) Posting System?

Anybody wanna comment on that? Okay. Peter's up. He says, “Hey. Can we connect Done-For-You IFTTT to GMB RSS following the LLP posting system?” Yes, you can, Peter. I may be doing an additional training video on-, well, not maybe, at some point, probably after or after POFU Live, I'm gonna be doing some updated training for Local Lease Pro members. I'll probably just host a webinar, guys, and invite all the Local Lease Pro members. I'm gonna be talking about some other stuff. I'm working on some other methods right now to push the GMB Maps listings into the 3-pack if they don't appear in there initially from just the initial set up, which is really what the Local Lease Pro method is all about: finding those easy opportunities and securing them with little to no work.

However, there are gonna be some that you're going to attempt that aren't going to rank right away. But don't abandon those, you can certainly get them to produce results or generate leads, but they're gonna need a little bit of additional work. So that's some of the stuff that I'm gonna be covering in update webinar. It will likely be in November before that's available though, guys, because we got a ton other stuff we're working on at the moment.

I'm still testing some new methods too. I can tell you one thing I'm really excited about. Lisa's product coming out because I guarantee you Lisa's product would work very, very well with this Local Lease Pro method since we're gonna be able to use the RSS feeds from the GMB Autoposter to connect with Rankfeeder and create co-citation. I can see that being very, very powerful. So when Lisa's product is ready, I will certainly look into that as part of the Local Lease Pro method as well. Okay.

Nexxus is up again. He says, “Edit. Thinking in terms of duplicate content here, if I am thinking correctly, RSS output is the summary only, then that's good against duplicate content.” Okay. Nexxus Designs, I'm gonna stop you right there. Stop with the duplicate content stuff. Duplicate content is a myth on other sites, right? It's only a problem if it's on the same domain. If you're publishing the same article over and over again on the same domain, then it's a duplicate content issue that can create Panda penalties. But when it's republished on external domains, it's not a duplicate content issue, especially if you have an attribution link which points back to the original source. Okay?

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Again, guys, I don't mean to be hard on you, Nexxus Designs, but that comes up all the time. We cover this extensively in the training as well as in our frequently asked questions in our knowledge base at support.semanticmastery.com. All of that is covered because this question comes up a lot. Don't worry about duplicate content. If duplicate content were a thing on external domains, Press Releases wouldn't work. We all know that Press Releases work incredibly well, so explain that. Right?

Can You Look At My IFTTT Network?

Okay. Chris says, “Support question from Judd. I saw there was a forum where you can manage my IFTTT network. Also, I have two other companies that need SEO services. My request is, can I pay you to look at my IFTTT network?” Well, I mean, here's the thing, Judd, if you bought it from us, sure, we'll take a look at it. If you bought it from someone else, to be honest with you, I'm not gonna spend the time looking at it and I don't think any of our builders or anybody on our team or support staff would. Because if it wasn't built to our specifications, it's basically should be canned and rebuilt anyways, like start all over, back to the drawing board, so to speak. I don't know. If you bought it from us and you're having issues, just contact Support.

“Also, for other companies that need SEO services.” No, we don't provide SEO services. We provide Done-For-You services. However, you could always post your request in one of our groups that you're a member of and see if there are any takers that you could chat with about potentially providing SEO services for you.

Hernan: Yeah. Actually, in our Mastermind, there are some people that have their own agencies. So if you're part of that, you can post there and some Mastermind units will actually pass on work from one to the next and to each other because they're either swarm or that's not their style, there's something else that they're doing and whatnot. So that's a pretty cool community over there.

Bradley: Yeah. I mean, even on the free group, Facebook group, you could still post and there will be … Just be aware that we are not vouching for anybody that you communicate with. In the Mastermind, that'd be a different story, but in any of our other groups, you have to vet anybody that responds to your request. You have to vet them on your own, okay? There's nothing that we can do to help you with that and I apologize.

But, yeah, again, for IFTTT network stuff management, SERP space has a manager. It's a basic manager that basically monitors the networks to make sure that properties aren't down, it'll alert you if RSS feed stop detecting new items, things like that. That's over at Serpspace.com. That's the network management. You can check that out too, if you'd like. Again, that's just a very simple service. It's more of a monitoring service than a management service. It's beneficial when you've got a bunch of networks to maintain.

What Changes Should We Expect To The IFTTT Method Once Google Plus Shuts Down?

Chris Hayes says, “What kind of changes will happen in the IFTTT method once G+ shuts down? Can you guys make a video update?” Yeah, of course, we do. But I mean, it's just one channel that gets shut down. It's not really gonna affect much at all. I mean, G+ is being terminated. We see more evidence of that now than ever. Almost daily we're seeing more and more evidence of that. I just saw an article posted recently in one of our groups about even more steps that Google's taking to remove or to completely shut down Google Plus. But it's only one property, Chris. Don't worry about it. It's one property out of what, two dozen? It's not that big of an issue. I wouldn't sweat it too much.

Will we create an update video? Yeah, sure. I mean, we do update webinars, although we're gonna be probably shifting or changing how that's handled too. But anyways, in one of the upcoming update webinars, we will discuss that a little bit more. In fact, I'm gonna make a note of that right now.

Marco: Yeah. While you're making a note, let me just say that there's plenty more Google properties that we can abuse besides Google Plus, which we do. If you're a part of RYS Reloaded you know just how many properties we go into and just totally hammer away at Google.

When Will You Add Citations Lessons In Local Lease Pro?

Bradley: Yep. Okay. Peter says, “Hey again. When you'll add citations lesson in LLP Local Lease Pro?” I'm hoping to add that today. If it's not done today, it'll be done tomorrow, Peter. It's just a quick lesson, very, very simple. I'm just gonna point you to a resource that's affordable for monthly citation packages, which is what I recommend. But I'll create a quick video explaining it too, okay? It should be there today. If not today, it'll be there tomorrow for sure.

Will The Video Power House And Network Management Subscription Services Be Moved To Mygb.co From SerpSpace?

Chris says-, or excuse me, Ritchie Inman posted: “We have a video powerhouse subscription and a network management subscription currently at Serpspace. Are those moving to mgyb.co?” No. Those are gonna stay in Serpspace. “Are we able to get an update as to what is going to be where?” Well, I mean, pretty much just check out mgyb.co often because we're adding more and more products. Again, three were just added to it today, Press releases, what else?

Marco: CORA and Syndication Networks.

Bradley: Syndication Networks. All I would recommend, Ritchie, is just go check MGYB often. But, yeah, video powerhouse, maps powerhouse, network management or monitoring, that's all staying under Serpspace. Okay.

Is It Still Worth The Time To Keep Using Rank Feeder For Co-Citation Now That Google Plus Is Shutting Down?

Next, Kay Dee says, “Hey guys, with Google Plus shutting down, is it still worth in the meantime to keep using Rankfeeder for co-citation or will this be wasted effort? Thanks.” Well, Google Plus shutting down doesn't affect Rankfeeder unless you're using Google Plus RSS feeds as part of Rankfeeder. Does that make sense? Lisa can talk about that too. But Rankfeeder is about combining feeds together or adding multiple feeds to create a feed which creates co-citation. Unless you were using Google Plus RSS feeds, which there are a few online services that you can generate a Google Plus feed-, or an RSS feed from Google Plus, then it shouldn't affect that at all. Right?

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I mean, there's still plenty of other RSS options out there. Remember, with Rankfeeder, those of you that are familiar with it, you can also add sticky items which aren't even RSS feeds, they're just singular-, excuse me, single URLs and you can add those as sticky items to blend in with the overall feed to create that additional co-citation. Again, Google Plus is just one of many different things that you could include into Rankfeeder.

Lisa, do you wanna mention something about that?

Lisa: Yeah. Actually, if you are using some of the Google Plus feeds in some way, what happens when a feed disappears is that Rankfeeder just starts ignoring it. If it ignores it a certain number of times, like for a long period, then it will just be removed. But since you can go in and edit your feeds, they're not one-shot and you're stuck with whatever you put in there, you can also go and replace the missing Google Plus RSS feeds with other things.

Bradley: There you go.

Lisa: You can completely update it and you keep them fresh and relevant with the same URLs that were generating power for you up till that point.

Bradley: Kay Dee, a couple of options would be Google Plus-, or excuse me, Google sites, also the GMB, if you're using Google My Business stuff, it's for local, if you're using our autoposter, which generates a RSS feed from the GMB posts, that's something else that you can include. There's a lot of snazzy stuff that you can do with it. So Google Plus, G+ was just a one piece of many that go into that. I wouldn't worry about it, guys. Google Plus is not that big of a deal that it's shutting down. That's the nature of the internet marketing world, right?

Lisa: Yeah. I think it's really a relative nothing in terms of never really … I know a lot of people hopped on there to try and get SEO benefits from it because, as we all know, that Google favors their own properties. But as far as being a real social network, I don't think it ever really caught fire and really caught on. I think that's why they're dumping it. I'm kinda surprised they didn't dump it sooner because it just didn't do that well.

Bradley: Yeah. It's interesting. I remember all the way back in, I think 2010, '11, when I started my career in digital marketing that Google Plus, I remember articles coming out all the time, the big curated SEO sites like Search Engine Journal and all those sites, and also like social media examiner and all that, all the time I remember articles coming out saying, “Google Plus is dead,” “Google's killing Google Plus,” this and that.

For years I've seen articles like that. I used to laugh at it because for a while there Google Plus was so integrated into all of Google's products and it was really as part of the onset of the semantic web. When Google started to adapt semantic web technology and I think they were using Google Plus as kind of a identity validator. Right? It was a way to associate a profile with an individual, like a Google account with an individual, and then that way it would attach that profile or identify that person as being real because that Google Plus was now integrated with all of other Google's products. I think it was a way to, originally, was to kind of reduce spam, believe it or not.

I didn't think that they were ever going to shut it down. But apparently after just being beaten to death in the social media world by all the other platforms for so many years, Google finally decided to remove it. They've been taking steps for, what, the last year and a half, two years. I think it really started when they pulled Google Plus out of YouTube, when they disintegrated or when they pulled Google Plus out of YouTube. Remember, guys, in order to have a YouTube channel, you have to have a Google Plus account. I think when they separated those two is really the start of the demise of Google Plus. Anyways, that was a good question.

Does A Google Site Created Through The GMB Profile Show Up In The Organic Search Results Or Is Only Accessible Via The GMB Profile?

Gordon says, “Hey guys, thank you very much again for your help on Hump Days, it's greatly appreciated.” You're welcome, Gordon. He says, “Does a Google site created through GMB profile show up in organic search results or is it only accessible via …?” No. I'm not sure I understand, Gordon, what you're saying. You're saying “is a Google site,” now are you talking about sites.google.com or are you talking about GMB website?

In either case, they're available and they're both indexable which means they're public. Publicly viewable to anybody, right? GMB websites as well as Google sites, sites.google.com are both indexable so anybody can see them. You don't have to be logged in through a profile to see them, unless they're just not indexed yet. But just be patient, the windex provided you guys some content on there and they'll be fine.

Marco: The business site indexes within an hour.

Bradley: Yeah. The business site index is really quick, yeah.

Marco: And it does rank.

Bradley: Yep.

Marco: There's things that you have to do to make it rank, which is taught in Local GMB Pro or you can just go and ask me in Local GMB Pro how to get that website to show up and rank. But I mean, it does. It's a great asset.

Bradley: I'm curious because I haven't worked on this project in months. Yeah. Right there, it's Mario's-, excuse me, right there, it's the business site for, this was the case study I did for Local GMB Pro and that's the business site right there. That's the GMB website right there, guys, and it's ranked number two for the brand search. See that? Yelp outranks the brand search, that's crazy. But there you go, business site right there. So, yes, it will rank.

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Does Google Ranks Mobile Responsive And Stand Alone Mobile Specific Site Differently?

Number two, “For ranking purposes, does Google look differently at mobile responsive site and a standalone mobile-specific site? If you're targeting mobile searches only, can you rank in standalone mobile-specific site without forwarding a desktop site?” Yeah, you can. I don't know. Marco might know this. But does Google look at differently between mobile responsive and standalone mobile specific sites? I don't know. I know that a lot of responsive sites like WordPress themes that are responsive WordPress themes are coded really shitty. They suck and they're terrible for the mobile algorithm, a lot of them are. They might say that they're mobile-friendly, but they're just coded really poorly. Again, I'm not a coder so I don't understand any of that stuff, I just know that some of those mobile responsive WordPress themes suck in the mobile first index, they don't perform well.

In the past, I would create just an HTML landing page as a mobile and put it on an M-dot subdomain and then use a redirect script, a PHP redirect script to point any mobile browsers to the HTML mobile page. But I've even stopped doing that because, honestly, I'm not even really building, I'm doing everything in GMB now, which is all GMB code and it's all mobile responsive and mobile-friendly and everything else. I'm not even building WordPress sites at the moment.

Marco, what can you say about that?

Marco: I'm with you. I haven't built a WordPress site in quite a while. Mobile responsive versus standalone, I would think that there would be no difference as long as they're mobile responsive. Check it and make sure that it is actually mobile responsive and that it validates. Right? Other than that, I'm sorry, but dude, we're doing everything inside the Google My Business-

Bradley: Or Google, period. Like sites.google.com, those are mobile responsive now, especially the new ones. They look great too.

Marco: The classic were also responsive. All you had to do was take a box while you were working on it to make it mobile-friendly.

Bradley: Yeah. That's it. Guys, I'm not trying to discourage you from creating WordPress sites. I just, honestly, I'm building my business completely within Google right now, just because they're free, number one; number two, it's easy and fast. As long as it's working I'm gonna do it. I can always go back to WordPress as needed. There's a lot of headaches that come along with working in WordPress, like all the stupid updates and hosting issues. It's just a lot of stuff that I'm so glad I'm not having to build a bunch of WordPress sites right now. It's been refreshing.

Is It True That Google's Recent Change On Mobile First Indexing Affects Ranking?

Number three, he says, “If it does not appear-, excuse me, if it does not appear that Google's recent mobile first indexing changes affect ranking, can you please clarify?” Gordon, it should. I mean, it really depends. What they're saying is the mobile, they're basing desktop and laptop search results now off of the mobile index. Unless you've got sites that just don't respond well at all for mobile, for example, they're not mobile-friendly, the text is too small and you can't click on menu navigation links and that kind of stuff, then that kinda stuff can actually pull now your rankings down because it's based upon the mobile first index or the mobile index first, essentially.

But if you're using stuff that is responsive and it passes like that, there's even a tool that Google has for testing that, then you shouldn't really have an issue. Right? I mean, at least that's what I found. What I found was really interesting is you said it doesn't change the fact rankings, it doesn't change or affect ranking much.

But what we've been finding, especially because of the GMB stuff that we've been doing inside of Google My Business, is that we're really speaking directly to the mobile algorithm with GMB posts and all the stuff that we're doing with proximity and geolocation and all of that stuff is speaking directly to the mobile first algorithm, which is awesome because we're able to get results even if they're ranking, and I'm using air quotes, doesn't show that we're ranking well, we're still able to generate clicks to the website and calls, generate leads essentially, from stuff that the rank trackers are showing aren't ranking well. So explain that.

Well, that's because we're tickling the mobile-first index. That's what Marco calls “the google tickle.” Right? That's one of many that we have. But that's exactly what we're doing, is because we're using geolocation and proximity and all of that stuff to be able to serve our content directly to mobile searchers in the area where they're searching. Again, that has to do with the mobile first index.

Guys, this has opened up so much opportunity, in my opinion, since the end of July when this was really rolled out. We've been reaping the benefits of these opportunities for the GMB Pro method and Local Lease Pro method now for the last few months, last couple of months. It's awesome because, as I've mentioned on previous Hump Day Hangouts, guys, I used to always just target my primary keywords for local stuff plus local modifiers. In other words, it would be whatever the service or product was plus the local modifier.

That's always how I optimize for everything up until this summer. Now I'm optimizing for just the general product or service keywords and I'm getting crazy results. I'm generating more leads now than ever because we're able to get those short tail search queries, we're able to get results and get traffic from those because we're talking directly to the mobile first algorithm.

People that are searching for mobile, typically, unless they're searching for a product or service outside of where they're located, like in another area that they're going to be going to, typically, people when they start to search for a product or service from a mobile device, they'll start typing their query and then they're just gonna hit whatever the suggested phrase pops up that Google suggested to them that's closest to their intended query. Most of the time Google is going to suggest without local modifiers. So that's what they're tapping on now and that's what our content is optimized for those terms without the local modifier because of where we're publishing the content is within close proximity to that searcher. Right?

Again, it's a little bit more advanced than what we typically cover on Hump Day Hangouts, but it works really, really well. If you're basing any of your tracking now on any desktop, laptop search result stuff, guys, stop it. Okay? Stop it. Just be paying attention to mobile stuff. That's why part of the reason I always talk about using Google Ads ad preview and diagnosis tool because then you can go in and actually set a location. Within Google, you can specify a location and then do a search there and you will see what the search results should look like to somebody in that specific location. You can't really do that with rank trackers anymore.

Okay. Anyways, that was a good question, Gordon. Go ahead.

Marco: Let me just add that we keep seeing a direct correlation between activity in the Google My Business listing through everything we do through Local GMB Pro. Everything that we teach inside Local GMB Pro, there's a direct correlation with activity, and then even in organic, it brings up the organic rankings.

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Bradley: Yeah.

Marco: I mean, you can see it. You'll see the amount of keywords that you're ranking for blow up in search console. To the point where you're ranking for hundreds of keywords that you never thought would be attainable and all of a sudden that's right there. If you just look at organic, you would never know how that was done, but we know that we're doing all of the work in the Google My Business listing.

Bradley: Yeah. One of the other things I wanna mention is, and we've kind of talked about this in some of our other groups, guys, but I don't want to give out too much, but this is a nice little nugget. Guys, go into your GMB Insights. For those of you doing local, which again it's most of you, go into GMB Insights and take a look at the search queries that have brought engagement to your listing, and extract those search queries that are relevant, which most of them will.

By the way, you're gonna see a lot of near me and near my location and stuff like that type of keywords right now. I mean, that's why it's all mobile stuff, guys. It's all mobile search stuff. If you extract those keywords from the GMB Insights report that are relevant and start promoting those in GMB posts and content, then you'll start getting more and more traffic for those. It's crazy. It's like Google tells you which keywords are bringing you traffic and then you promote those keywords and it brings you so much more. It's crazy. It's just like Google's giving you the keys to the kingdom right now, guys.

Amazon SEO

Again, I don't know how long it's gonna last, but while it does exploit it. Okay. Jordan. What's up, Jordan? He says, “Is anyone here an Amazon SEO guru?” I am not. I don't think any of my partners are either. “Needing help with a potential client, either white-label or we'll give them to you for finder fee, and I don't wanna learn that mess.” I don't blame you, Jordan. “It's not our wheelhouse nor do I want it to be. Staying large regional and national focused. Hit me up [email protected]

Hernan: Isn't Jordan on the Mastermind?

Bradley: I'm sorry?

Hernan: Isn't Jordan on the Mastermind?

Bradley: No. He's in Syndication Academy but in Mastermind.

Hernan: Okay. Well, I mean, in the Syndication Academy group, maybe you can find somebody.

Bradley: Yeah. I was going to ask Lisa if she had any advice on ecommerce SEO or Amazon SEO.

Lisa: Well, just make sure you're in a cart that is friendly to SEO URLs. Also, one thing that I found when I was doing my store, now I've sold my store several years ago to somebody else, but one thing that I did find is that the RSS for products actually will help boost the products quite a bit. So if you have, make sure you get a cart that has the ability to have RSS feeds for product categories. Then go and submit those feeds to all kinds of different aggregators, you'll get quite a boost. I mean, it was really amazing what we found when I had a VA doing that for me.

What Is The Best Way To Index Press Releases?

Bradley: Jordan, looks like Greg might have also replied to your comment on the event page. I suggest also maybe getting through that. Greg's question is: “Hey, I purchased a monthly subscription of Press Releases service after your webinar three weeks ago. First, two PRs went out last week. For each, I received a list of 100 plus pickups. However, when searching in Google for the title or a sentence in quotes, only the PR services, PR and digital journal show in Google. What is the best way to get all those other indexed? Or just simply wait for Google to notice and index them over time?”

Greg, first of all, don't worry about it. Most of them are probably indexed, they're just in the supplemental index, because that's the nature of Press Releases. Because it's the same content, right? Guys, don't associate duplicate content penalties with this, with what I'm talking about here because that's not the case. But if a press release which is republished word-for-word across hundreds of sites, Google will take those and many of them and put them in what's called the Supplemental Index.

I'm going to show you exactly what I mean here to demonstrate. Okay? Right here, this is press release title that I just had published for the project that I built out for the Local Lease Pro training. Okay. This was just published, well, just a few days ago, anyways. You can see that I just did a search for the title, which is showing digital journal here, right? So this was just published, I don't know, just a couple days ago. Anyways, you can see that that's the full title of it, right? That's what's showing digital journal. It's the only one that's indexed on this page.

But if you look down at the bottom where it says “In order to show you the most relevant results, we have omitted some entries very similar to the six already displayed.” Well, I don't see six displayed, I see one, unless they're talking about five images here, which they might be. Yeah, I guess they are, because the rest of those are ads.

But if you take a look and click on the Supplemental Index, all of a sudden here it shows up, there's five of them that are showing as indexed. By the way, that's why, this was just published 12 hours ago. That's why not all of them have even been indexed yet. So if we were to come back and search this again in another 24 hours, it's likely that there will be dozens and dozens of results. They're probably still gonna be hidden behind the Supplemental Index, you have to click that link at the bottom to see all of them. But what happens is you end up with most of that.

Now again, don't worry about getting them indexed, Greg, you'll drive yourself absolutely crazy if every time you submit a press release you go collect all the links from the report and then submit them to indexers. That's a lot of additional work. Don't worry about it. Those news sites get crawled often by Google, they will get indexed. Whether they show or they're put in the Supplemental Index, it doesn't matter, Google knows about them. Trust me. So don't worry about that because you're just adding additional work, you're over-complicating, which you don't need to.

Okay? I'm not picking on you at all, Greg. I understand why you may worry about that. But a lot of people have asked us questions about Syndication Networks and the links not being indexed. But if you go in the search console and you look at links to your site, you'll see WordPress, and Tumblr, and Diigo, and all the sites within the syndication network do have backlinks pointed to the site, and Google knows about them. Whether they're indexed or not, it doesn't matter, Google knows about them and is giving you credit for them. We've even tested no index PBNs, guys, and it's worked. It's given us boosts.

Again, don't worry about that, you'll drive yourself crazy, Greg. All right. We've only got about five more minutes, guys. I do have to leave pretty much on time today. So we're gonna try to roll through just a couple more questions.

“Can we get a recorded webinar link from Monday, from Marco's webinar?” Yeah. Guys, it's coming. Everybody relax. It's coming. We promise you the replay will be made available as soon as possible. Marco, do we have an ETA on that?

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Marco: It's not only the replay, I'm putting everything together. Right? I have to put together all of the training, the video that I did showing, well, you know what it does, from S3 to CloudFlare. I'm also giving them tutorials for CloudFlare and S3 buckets. I'm trying to put everything together. It doesn't help when I have people reaching out to me. The video was still, I think I told you guys, it was rendering and people were already reaching out to me for the replay webinar. It doesn't help, guys. It'll get done when it gets done. As soon as it gets done, it'll be made available.

Bradley: Scott. “Finally got a plumbing client onboard for GMB account that was set up with your service. The account was sitting just outside the 3-pack when it was first verified. Now in the 3-pack with just a small amount of effort after week one. Location population for a city of 125K. Thanks, guys.” That's freaking awesome, Scott. I love that you posted that. That's amazing. Guys, I mean, it's crazy, even the site that I just was showing you guys, the press release for Mustang 3 pros, I just set that up last week, and 12 hours ago, the press release was published and I'm sitting in the number four position right now, if I do a localized search, like I said, using …

Anyways, my point is, guys, it's sitting in position number four and I still haven't done citations to it yet, I haven't really done any GMB posts other than the original post that I did. So I mean all the stuff that I teach in Local Lease Pro, guys, hasn't even been applied to that yet and I'm already in the number four position in maps. So think about that. Scott is just validating what I've been talking about, guys. You do the research properly on the front-end and then you optimize the profile when you first set it up, or get it back from us if you're using our service.

So far, about 60% of the time, for me, that's all it takes to get into the 3-pack. Doing the other stuff that I'm doing right now, which is the GMB posts press releases, and then monthly citations, I'm seeing like almost, out of the remaining 40%, another 15 to 20% of those within the first seven days get pushed into the 3-pack. The remaining ones that aren't pushed into the 3-pack, it just requires a little more of the same. Just more of the same, so more GMB posts, perhaps another press release, perhaps another month of citation building, something like that. Right? That's all it takes.

We're also working on some additional methods right now, guys, for pushing those listings that aren't popping into the 3-pack. Yeah. I'm working on some other methods too and I'll update you guys on that probably in November. All right.

Is There Any Limit On The Number Of Links You Can Throw At An RYS Project And Not Get Penalized?

Okay, guys. I guess I'm gonna answer Jeff Sass's question and we're gonna wrap it up because we're at the 5 o'clock mark and I have to go and I'm sure others do as well, Jeff says, “Question regarding RYS project done for a client through Serpspace. Is there any limit that you've seen with regards to links you can throw at it and not get penalized?” Marco can answer that one, but we haven't seen a limit yet. Have we, Marco?

Marco: No limit.

Bradley: Okay. Number two, “Also, even though my client already has one RYS project produced, is there an additional benefit to doing another and another or should we just be beating the shit out of the one that's already done?” No. There is benefit, Jeff. It just depends. It really depends on what your setup is and your configuration, your site structure, all that kind of stuff. Marco, what would you suggest?

Marco: I would suggest that, if he's a member of RYS Academy Reloaded, that he reaches out to me in there because we did a webinar telling you exactly what you need to do with that one drive stack and how to power it up to get even more power out of it, and just continue getting power out of that same stack.

Bradley: There you go. The last thing, he says, “If you haven't pimped your research service yet, do so now. It rocks.” I'm assuming he's talking about the keyword research service yet. Is that available? That's live in MGYB now, isn't it?

Marco: Keyword research? No, it's not live yet. We've done sales of it. I mean, we could try doing another one, maybe next Hump Day. For you guys attending live, we'll have a few keyword research projects available that you can take advantage of. But, yeah, it's coming. It's just getting hooked up into the marketplace-, excuse me, the MGYB store.

Bradley: Yep. Okay. I just saw Eddie said … Thanks for that, Eddie. “I'm not an SEO or a CEO, but the way Bradley teaches makes it easy to understand and great for newbies.” He's talking about Local Lease Pro. “What is the best way to bill or charge the business?” I'm pretty sure that's covered in the training, Eddie, but I'll double check when I'm in there adding the citation lesson. If it's not, then I'll make a note to add another lesson specifically about how to bill or charge a business. Honestly, I just use PayPal for that, but you can get as creative with that as you want. Anyways, I'll make a note of that if it's not in there and I'll add a lesson for it. Okay?

Everybody, I wanna thank you guys for being here. Lisa, thank you for sticking around even for the additional time.

Lisa: It was awesome to be here.

Bradley: Awesome, guys. Thanks everyone else. We'll see you guys next week. Lisa, please keep in touch with us and let us know about the updates.

Lisa: I will. I definitely will. I think you're gonna love them.

Bradley: Great. Thank you guys. Bye.

Hernan: Bye guys.

Lisa: Bye.

Marco: Bye everyone.

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What Is The Best Way To Use A Blended Feed With Your Money Site In It To Your T2 Network?

By April

During episode 91 of our weekly Hump Day Hangouts, one participant asked about the best ways in using blended feed (from Lisa Allen's RSS Authority Sniper) with the money site.

The exact question was:

Hi Guys
I think Lisa Allen's RSS Authority Sniper came out after you finished the IftttV2.0 training.

So could you show the best way to use a blended feed with your money site in it, to your T2 network? An idea of how the recipes would look like to T2a,b, &c, with a RSS feed ceated from RSS Authority Sniper.

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