Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?

By April

 

In episode 289 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if the team recommends RSS Masher to drive traffic to a money site and lead gen assets.

The exact question was:

2) I saw a older webinar regarding the rssmasher software which looks awesome. Have you used these sites to drive traffic back to a money site or recommend using them for leadgen assets for personal and client sites. Thanks again!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 275

By April

Click on the video above to watch Episode 275 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey everybody, welcome to Hump Day Hangouts. We are live with episode number 275. We are creeping up on episode 300. This is awesome. Anyways, today is the 19th of February 2020. And we got everybody here. We're going to run through say hello to everybody probably find out what the weather's like around the world. Maybe see what Hernan's flipping around his hands there and then we got some good announcements and we're going to jump into it. So, start on my left here, Bradley, how are you doing today? Let's see if we can hear from you.

Yeah, you should be able to. Alright, sounds good. Things are good. Things are good. Glad to be here.

Well, you know, I promised a little weather report what's going on in Virginia, you give that freeston are blown away or what's going on over there? Oh, no, man, it's been like spring for almost a week. Well, for several days anyway, it's crazy. Like we didn't have much of a winter.

I mean, now that I say that though, we're probably going to get dumped on the snow in the next week or something. Because that's usually a sneak up on us.

Like we usually get some sort of freak snowstorm and in March that ends up dumping on us even though it's like, like the very end of the season so, but it's been a very very mild winter so I can't really complain. Fair enough. Yeah. from living Upstate. I never forget I think the first year we lived there we went through the winter we made it. We're like, All right, we're from free and it snowed in May. Just like

so anyways, so snowblower moved west and couldn't be happier. So Marco speaking of nice weather How are you doing man? Man? It's no curtains just so you guys can see it. I'm gonna leave it like this.

Through the rainy season, so you guys can see warm sunny I'm in my job. I'm usually in a tank top and shorts right now I'm in a tank up and naked from there that now the sun's out guns out.

No. shorts and flip flops man. That's how I live and in

It's just something interesting about this I'm going to lead over to her man because someone commented in his video that you know, dude, you're in a T-shirt there's no way that you can have money because you're in a fucking t-shirt really this is the comment in Facebook. How like how fucking ignorant can a person be looking at someone you have no money because you're in the teacher I live in tank tops shorts and flip flops like I could give a fuck what somebody thinks about but I look but talk to me about making money into and you got a project and if it's worth it, we're gonna make some money man. Um, he just hands up I don't know what in Panama we're all in a five-star hotel right all-inclusive short t-shirts. And but yeah, what bro? We got no money. Sorry. You guys are listening to some broke motherfuckers here who don't know shit.

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It's ridiculous anyway that's my rant for today. Come get some of this man that's what you can get the POFU get some of it that's how you lead that well this is a natural leader and then Hernanm do you want to wave humpy around and just said that he doesn't give a fuck about wearing t-shirts if Dadea is watching this maybe could you get Hernan's humpy like a miniature like gold Mr. T chain that says as we want it I think like this that'd be cool without so

What's up everybody good here Sunny, nice weather or in Argentina actually been raining for the past couple days but today's me so really excited about what we have going on really excited for every one new joining everyone you know, supporting the channel for quite a while. So thank you for being here today for today. Awesome. And last but certainly not least, Chris. I assume you're probably here in Austria.

How are you doing, man? Yeah, I'm back in Australia spring here as well. I'm just back from the team actually. So I'm still quite pumped.

Awesome. Yeah. Can't complain. It's a good day.

Good stuff. Good stuff. Well, I know Bradley, I think you just dropped some new training for the two x your agency people, right you just I forget the exact title of it. So I don't want to butcher it. But I think that you just wrapped up another week at five. Yeah, week five is the first week of the two x your results training. So the first four weeks was to an extra pipeline, it's about filling your pipeline full of prospects and closing, closing a percentage of them. So the next section, which should be for the next four weeks is to x your results. That's where we basically layout the plan for getting repeatable reliable results for clients. So I started this week.

With our at least the first week of that part of the training is about the SEO shield, which is really the foundation of everything that we do now. And so the Yeah, that training was just finished yesterday. So I don't know if it's in the members' area yet, but it should be within the next day or two. If it isn't, yeah, we just pass it over to the team so it'll be up by the end of the week. So if you're into extra agency com if you're already a member then you'll have access like said by the end of the week, and if you're an agency owner or a consultant and you're listening to this and you want to get more clients you want to grow your revenue and scale your team head over to two x agency com and join up right now it's one-time payment and it's a hell of a lot of valuable Oh my god, it's ridiculous.

and just so people don't get confused because they're gonna feel way too into my SEO shield. I thought Syndication Academy, RYS Academy, and the @ID page and link building precedent. I thought that was all the foundation. Well, it is. It's just that we've brought it all under one banner, everything that we do now we bundled it to make it easier for people yeah. And so you just go in and you purchase this product the bundle and then you just get the SEO shield that's how we do entity base, worry less SEO. We don't worry about Google updates, we don't worry about any of these other things that are going on on the outside. Because what we do is again, it's based on the three pillars of art, activity, relevance, trust, and authority. That's how we target everything that we do. And that's how we get results. It's been working for years it's going to continue working because we're right at the heart of the algorithm so no guys don't worry our foundational principles did not change because the the algorithms have not changed their foundational principle. I just want everyone doesn't get confused when you listen to push or talk about the SEO shield because of

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It's all the same thing. We're just changing the name to let you know that it's all under one product. Now instead of the separate thing, yeah, and the guy over at mgyb.co at the done for you store, we, you know, we tell people this all the time, get your syndication networks there. And if you want to go to the training and train someone or do it yourself, that's great. If you want to save time, get it done up to our standards, you can get an mgyb.co Our way is drive stacks and then like Marco was saying the SEO shield where it incorporates all of that, you know, you can go check that out and grab it over at mgyb.co. Yeah, I just wanted to add a kind of, you know, one of the things that I talked a lot about this weekend. The training for the SEO shield is that even people that are maybe offering not don't offer SEO services as part of their agency services. It would be silly not to also sell SEO shields to your clients because you don't have to do the work, you can order them from us at MGYB, and we'll set it up. And even if you're just like just doing paid traffic, for example, maybe you're just didn't run an AdWords or Facebook, you know, ads for a client or something, maybe that's all you do. But if you can set a client up as an upsell, and you don't have to do any of the work, because we can fulfill it at MGYB, and you can set that client up with an SEO shield, that's going to help to solidify that entity and in build authority to that brand, then why not? Why wouldn't you do that? And again, you could, you could just mark it up, you know, 200%, whatever it is that we charge it, MGYB and sell that and just make additional revenue that way. And again, especially if you are running, if you're running SEO or paid traffic and you're able to generate relevant traffic to the assets, the entity assets, which the SEO shield would all be part of. It's going to improve their SEO even if you do nothing else and I know that to be 100% true because for example, my real estate business, I haven't been doing any additional SEO to that at all. For months, I haven't done any additional SEO work to my real estate business. And yet I overtook I've been in the number two position for months for my two primary keywords. And within just the last week, I've now made it to number one and push the number one guy out of position. And so now I'm in number one for my two primary keywords. And I've done absolutely zero additional SEO work from when I originally launched it months ago. And it's because I'm sending relevant traffic into its activity, relevance, trust, and authority. And because I have a strong entity because I built the SEO shield or had it built many months ago, and I haven't even done link building to it or nothing else, but yet, it's still increasing in power, and not and taken. And now it's number one again, with no additional SEO work. So there's no reason why you guys shouldn't be selling SEO shields to your clients. Even if you don't do SEO work. Does that make sense? And by the way, Google says that your schema or your structured data won't help your rankings. And I just moved the land solutions network up to five, six spots in the rankings by simply pulling work with schema, just additional schema because guys, okay, so so think about this schema is cold, right? structured data is code that speaks directly to the algorithm to the bot that's coming in and picking out your information, how can that not influence the bot into ranking you better if your entity if your schema is better than anybody else's because Google is a relational database, we keep saying this and it's going to relate your data to everybody else's, and to what it has as as as the optimal entity in that space. The closer you get to that, the better you're going to rank. It's dead. Simple. I didn't say easy, because it a lot of work goes into it, but it's dead simple. Once you know what you're doing.

So anyway, I want to get to the questions. Are we done? We're into some people who were crying about the latest update week or two ago. What update? What update?

I keep moving up. I keep seeing

Oh, no, I don't know. I don't hear from me. I mean, I know there's a lot of crying going on right now because a bunch of GMBs got suspended in the last week again, and big, big, big people got hit hard and my shit still alive. Yeah.

Same here. I want to touch on something real quick one if you want to hear these guys going really deep, and you want to talk, you know, into different areas as well as what we've been discussing. Then you want to come to POFU Live.

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Go over to pofulive.com. You can find out more there. I'm not gonna spend a lot of time talking about it. This whole 2020 and September the last weekend, Boston, Massachusetts is going to be our third year doing it. We're limiting it to 25 seats. So if you're interested in that we're going to have more details coming out, but go check it out. Right now you can save a ton on your tickets as well. And these guys were talking about GMBs. We got some news coming out about that.

I talked to Rob, the ROB, that is superb, other what to call Rob. Rob, if you're listening tell me what to call you. I like calling you the Operations Manager because it sounds cool to me, but maybe you don't think it sounds cool. So anyways, Rob the man at MGYB. I just wanted to let you know we've got some updates coming out next week around GMB related services. We'll leave it at that.

All right, so with that said, you guys, I think that's it. Let's, let's jump into it.

Okay, cool. Let me grab the screen.

You guys should be seeing my screen, correct? Yes, sir. All right. Well, before I jump into the questions, I just want to point out two things to kind of follow up on that real estate thing that I was talking about. So my two primary keywords for my real estate business are South Land fast oops, I thought it was typing. So land fast Virginia. And you see it, it's because it's detecting my IP probably also it's pulling up the knowledge panel. But I've got number one, which I knocked sell land fast calm out, which had been steady at number one, I got to number two fairly quickly. But I've been hovering at number two ever since. And you can see that I'm number one now for that keyword. And I've done no additional SEO work other than my original drive stack, and a link building campaign to the drive stack. And that was it. And I haven't done anything for four months. What's also interesting as you can see that like for example, if I come up here, you can see that in Google suggest it's also bringing in my company name or my brand name, which is what we talk a lot about this in the 2xyouragency training and I'm not going to share a whole lot here as to how it can be done because it's but if you have a strong entity and you create that keyword plus brand association then a keyword search will actually trigger your brand name to show up in Google suggests. That's what you want. Because now Google, that's a strong association that Google is made with that keyword, that primary keyword, which could be a product or service, right? And that's very, very powerful. So you can see that there.

Well, if we go look at my secondary, my second keyword, which is we buy land, Virginia. The same thing occurs, you can see Alpha Land Realty and alpha land realty reviews. They're number one, and then it's also showing up in the searches related to. Does that make sense? So again, guys, these are all things that can be done with the SEO shield, which creates that association with the product with your primary keyword. That's one of the main things that it does, especially the drive stacks that you buy from us at MGYB. That's why we asked for one keyword, your primary keyword when we create the branded drive stack and that's to create that association number one, but then sending relevant traffic into that SEO shield will also help to manipulate Google suggest. And I'm sending traffic in because Well, number one, I do get some organic traffic. There's no doubt. But I have Google ads, Google remarketing ads, and I'm also doing direct mail. And so that also helps to influence suggest when people go to like somebody receives a letter from me saying that I'm interested in making an offer on their land parcel. Now they see the company name and I'll go to Google search and search alpha land Realty. And that triggers the brand search and then they click through to see the website. And that also helps to influence suggest and again, it's all just through relevant traffic into an SEO shield. And you can get those you can repeat those kinds of results. I'm just showing you mine but I've been able to do that for clients too. So it's, it's pretty powerful marketing.

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Yeah. Rob just went and starts from Indiana from his IP, and you're the knowledge panel and number one for that keyword. So yeah, you got the knowledge panel. That, guys, that's how powerful this shit that we're giving you is that it's right there. If you don't take advantage of it, it's your problem. It's your fault. If you're sitting there, you can't get results with all of the shit that we give you every Wednesday free with all of the shift that's available to you in our Facebook group, free. Now we're not even talking about the paid knowledge, right? Because there's some stuff that membership has its privileges, we can only give it to you if you're a member. But if you're not doing anything, if you're just sitting there, and you don't know and you go listen to this other person, say something, or this another person. And we all have differing opinions. Of course, we do. Because we all do things differently. Well, think differently. You might be able to get results, but it but if you're just sitting there and getting all these opinions, and you can't make up to Mike, it's your problem, and it's your fault. It's not ours. We're giving you what works for us, and we're showing you.

Why and how it works and we do it for free and we do it for a reason so that you can come and get even better results so you can go make money my goal is to help people make money that's it's in my bio I was just looking at my bio and in our website I guess I need to update it but really it is my goal is to help people make money so why what is it about you? That's not allowing you to allow me to help you make money? Think about that.

Why Does Google Update GMB Info Without Giving Notice?

Sweet All right, we're going to get into questions now. We got the first one's from George he says hello, please help me if you have time. What the hell's going on? Do you see that on my screen?

Yeah, what the fuck is that? Do you see that? You're not is that Hernan is how can Hernan right on the screen.

Can you buy it? I just figured it was turned on. I just like to blame things on him. I don't know what the hell that was. I've never seen anything like that in my life. That was weird.

There's like red drawings on whatever. Anyways, let's get back to the questions. George says hello, please help me if you have time. I used to do link building. I used to do building work in the UK. I had GMB listing with the name of my building services company and I was ranking number one and local maps for keywords to see it again? What the fuck is going on?

One of you guys is messing with me.

Did you saw that? Oh, the little Oh, yeah, I see that. But I don't have that option.

You guys have been a prick? Can we answer some questions here?

Now so this is us? Yeah, I can see that. That's really strange. Yeah, somebody can somebody riding on you. It's gotta be it's got to be on one of you guys. You gotta zoom. All right, well, I'm gonna try to answer the questions while you guys continue to distract. Okay.

Alright, so where was I? Let's try this. One more.

I was ranking number one and local maps keywords builder plus location. However, I'm not doing building work anymore and I have changed my profile from builder to electrician. So six months ago, I changed my GMB name to the new Electrician Business name. Now after six months if I type in electrician plus location, I'm number 12 and Google pack and if I type in builder plus location, I still rank high in first position and a local three-pack. Please explain.

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He says I have a new electrician website linked with my GMB listing so it has nothing to do with your website. I can't explain that Google does some GMB does some weird shit. Sometimes, like they'll suggest edits for example, like if you were to and by the way, guys, remember don't go into your Google My Business profiles and make a bunch of changes right now because suspensions can still occur.

Obviously he changed the name and it was still able it didn't suspend it but sometimes things will suspend it for example, if you have a GMB website, associated with your GMB profile but you have a money site. So self-hosted website is your list as your website. Sometimes GMB will automatically switch your primary website to the GMB website URL. And it just does it and it's shitty because you know you have to go in and change it and in fact, I had a GMB suspend when I went in to change it a while back it was several months ago, but they forced the change without my approval Google My Business did to the GMB website instead of the money site URL, and all I did was go in and change it back and it suspended it and was an automatic suspension. So it was like as soon as I hit save, it suspended it. And so we had to appeal and get it reinstated. And we got it reinstated but we had to appeal to the GMB support, you know, support staff or whatever support department so I don't know why they're doing that. It's probably just algorithmic but if if you're having an issue with it, then honestly the only thing I could suggest, and this is I'd love to hear some other opinions. But that would be to just contact Google My Business support. If it's a legit business with a legit location, and you can verify it if needed. Again, with Google My Business support, then I would contact Google My Business support and notify them of your issue, and make sure that they update it. You know, they'll have to probably don't do anything quick at Google guys. They're like the federal government. They're slow as molasses. So if you start support, kind of thread with them now, it could be several weeks before they update it for you, but it's likely that it will get fixed. And that's just been my experience with Google My Business Support. Anybody else?

Yeah, that to me that that's a clear sign that it's ambiguous, right? So he's appearing for two different search results, the old one and the new one. He should have shut down the original GMB just closed it right, no longer there and then started another niche should have gotten another one verified that the only way that this one that I can see it getting cleared up is by doing a whole lot of entity work. And I can tell you that it's going to take months and months and months of doing the entity work of going and finding everywhere where this appears and where you should change, okay, because you're getting links to this, you would have gotten natural like you would have gotten natural citations, co-citation, all kinds of things. If he ordered citations, which he doesn't say he did, but if he did, that's a problem also, because Google is clearing the cache probably. And then going back in it's finding citation is finding like it's finding all of these things that have nothing to do with what he is now. And probably what he was back then or now it's finding both and so, of course, he's getting results for both. Not as powerful as it should be for either one. That's clear. It's ambiguous. What can he do? The only thing to do not since it's already changed on the same GMB is to get with a Google Rep. Get things taken care of while they're on the phone. Not that isn't necessarily going to help what wallets in Google cash. And while all of these things are going on, I would say, Come and get the @ID on the SEO shield from MGYB. And that's going to help out a whole lot to clear up the ambiguity, but get it for your new business, not for the old business, of course.

Yeah, and I would almost say that I kind of agree with what you started off with Marco. And if George, if I were you, I would probably mark the building the original GMB as permanently closed, and then start a new one. And what I would recommend is if it's the same physical location, so the same address, then what I would recommend is you start you get a new phone number. It's a new name, obviously, that's what you've been trying to change, but I would get a new phone number. And then I would also you know, you're going to change your website, I think you said you have a new electrician website. So it's a new URL too. So new name, same address, but new phone number new website, then you could register a new GMB at the new address and have that new NAP data, right name, address, phone number data and web address URL, and then start from scratch, you'd still again, follow our methods by an SEO shield, which include the @ID page, the syndication network, the drive stack, and G site, all of that will help to solidify that new entity and you'll build it right from the ground up. I think Marco was right in stating that it's, it's probably going to be easier and quicker, you'll get results faster, starting fresh that way than trying to go back and clean up and reassign all of the existing work that had been done to the builder GMB because that it takes more to clean up and then it does to start from scratch with a new asset if that makes sense.

So that I would agree with Marco that I think that's probably going to be the better route but it's critically important that it's a unique name. It could be the same physical location address, but have a unique phone number and a unique web address also, because if you have any two of those data points the same as the previous GMB, then it's going to ambiguous the data and it's going to cause issues. So but if as long as you just have one of those data points the same, which would be the physical location, then you'll be able to start from scratch and build a whole new entity from that. Any other comments, guys? Not Okay.

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Next is Is this about that I have secured a place for some keywords? I don't know what that means. How was how it is work, then? I'm sorry. I don't understand those questions from time to time. Google is doing some changes to by listing and changing back my electrician name to the builder name. Right. Okay.

The ambiguity. It's clear. It's absolutely clear.

Yeah. Okay. I think that was just more of a comment than a question. So again, I think we've pretty well covered that.

How Do You Find The 301 Links To Link A GMB Page From A Press Release?

The next one is from Jay. JP says I see that all of my GMB short URLs are 302s. If I want to link to my GMB from a press release, should I then use the long URL? If not, how do I find 301s for linking purposes? No. The best thing to do for SEO is to if you're going to use the short URL, put it into a redirect checker like where goes calm or redirected detective calm or something like that. And when it reveals what the final destination is, through all those redirects, because it goes through several, then that final destination that make that your target URL, Copy that, but then instead of submitting it as a long, ugly URL, unless you're going to use anchor text, which you can if so if you're submitting that link, and it's going to have anchor text, right, then that's okay to use that really long, ugly URL. But I wouldn't submit that as a real long, ugly naked URL in the press release just because it's stupid long, right? If that's the case, there are two things I would suggest. Number one, which I don't know if it's available, but I know that we have MGYB.co link shortener, which is stupid powerful. I think it's going to be subscription-based or is it free? Marco? Can you comment on that? They don't we do have a free part. Of course, it doesn't have all of the power that everything is still a very powerful man. Yes, it is. It's hybrid, it ranks the shortened link ranked. So that's how powerful it is. But there's a whole bunch of other things that you could do with it. And,

yeah, that we do have a free version. And of course, there is there are paid plans that we have. So the reason I suggested that was because we've been using the mgyb.co domain for link shortening for drive stacks now for what a year and a half. And because of that, we have a shit ton of power built into that domain. It's absolutely insane. That's why I suggest that and so that you can benefit from the power that we've been able to accrue within that domain right off the bat. However, what I do with a lot of my friends. I work is I have my own domain, WordPress installation setup that I use as my own link shortener. And I use pretty links, which is a WordPress plugin that to create redirects, and it's they're pretty, pretty links Pro, I think it's like 20 bucks, and it's for the developer license and I think it's 20 bucks. Totally worth it. If you want to use your own custom shortener, you just install WordPress on your own domain. Like we have one for semantic mastery. It's so short.mc sm short link. That's our link shortener. It's just a WordPress installation. We have pretty links on and we use that to shorten URLs and for stuff within our training, essentially. So yeah, that I mean, that's what you can do. I like to use my own domain all there's a benefit to using an mgyb.co, except for my client's work. I don't want my clients going to go like getting curious and going to mg y b dot CEO to see what that domain is if they see the shortened URL, so I use my own that I set up. If that makes sense, okay.

Good question though.

Can You Add A Tracking Code In The Header Section Of The Press Release In MGYB?

I'm almost missed. Almost Miss Gordon. Hey guys. What's up, Gordon, by the way? So just a quick question when using our third-party press release provider through MGYB. Okay, so you're talking about press advantage through mg y b, is there a way to have any type of HTML code like a tracking code or other type of HTML code inserted in between the HTML header tags and frustrates? I don't think we can do that. I don't know Mark, maybe you can answer with if you have a press advantage account. You can install remarketing pixels. I don't know that we do that at MGYB though. Marco. Can you comment on that? Do you know if we all know that I don't know about press releases? And I know that Rob is listening to this. So Rob, if you have an answer for that, let me know and I'll Leon I would discard no [email protected] and asked that question, Gordon, because again, I know that, you know, I have my own subscription to Press Advantage. So I go into the back office and I can set up remarketing pixels. I think that's all it's good for. I think it has to be an image tag. And maybe Jeremy can clarify that for us the next time I chat with him, but I think it has to be an image tag. It's not like where you can just put any sort of code in the HTML header. So I don't know that. I'm assuming you're looking for some sort of remarketing pixel or tag but I don't know that to be true. So Gordon, just contact support at mgyb.co and ask that question will get you the right answer.

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Should We Use Anchor Texts When Linking Drive Stacks To The Money Site?

Peter says when linking from drive stacks to the money site, should we use anchor text or just plain link? Same question for blog posts that get syndicated. Thanks in advance for answering. So you can do a combination of both I like to use variances so I like to use you know, keywords related keywords, longer tail keywords, naked URLs, a common brand anchors, I like to use a combination of them all. So that it kind of varies everything when it comes to blog posts that get syndicated. You know, we, my bloggers do all of the blogging, but so typically they just, they just, they use anchor text for the most part when they're linking up from a blog post to like one of the pages that we're trying to promote, but my bloggers know to various so we're not always hammering the same keywords. Naked URLs are fine, too. I never used to experience any problems with using anchor text for internal links, but that is an issue. Now if you overuse a keyword anchor, even for internal links that can cause problems. So I recommend that you just use a good mix, diversify, use keywords related keywords, longer tail keywords brand, a mix of the brand plus keyword naked URLs, and I don't really do generics for the blog post, maybe occasionally, but very rarely. So that would be my recommendation. Anybody else?

Yeah, I got it. First of all, I got a response about the pixel. No, we don't do that. They need their own account in order to do that, and then for this, as far as drive stacks are concerned, we do all of the above all, everything that you just said, get done naked and an exact match, and then long tailm short, we do everything because you want some generics? Yeah, yeah. Because the only thing that that that we're concerned about is the relevance and pushing relevance to the destination. That's it. And that's how we do it. That's it.

Are There Any Official Examples Of Drive Stacks Ranking With Google Sites Other Than Plumber In DC?

Okay, are there any more official examples of drive stacks ranking with Google Sites other than plumber and DC? Well, sure. Let's go look. How about SEO Virginia that's been ranking for over five years, right? Less, today is the day that it's not Hey, look at that. It got me number one in maps right now to there you go SEO that's a Google site that was built in May of 2015. Guys and it's awful to look at it it's probably still broken iframes on here from when g plus shut down unless I removed that I might have removed that. But I mean look at these guys you know what for almost five years we're like three months away from five years that this five years ago and I haven't touched this fucking thing. Yeah, it's still ranking SEO is try agency.

Yep, Google Sites right there. Big bamboo marketing in the three-pack. Let's try Virginia SEO. That's just another example, guys. I've got a bunch of other examples right there. Number one, number one in maps. I got a shit ton of other examples, but I can't show it to you because they're client sites or lead gen stuff that I don't want to reveal. But I do I don't mind showing this one because I've been showing this since well may have 2015. So anyways,

Mohammed said, What's up, man? It looks like he's got a few questions. So he says, Hey guys after I order and receive an SEO Yeah before you go on we can show another example. You want to. Yeah, Foundation Repair Indianapolis because we only went out. Well, this is Rob's and he only went after the map pack for that. Okay.

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So check the website and see the business.site. Yeah, that's the Google business site. So there you go. And that was pushed through it was ranked by use of a drive stack, right? Yep. There you go. So, guys, it works incredibly well for maps, but it also works for organic and with a lot of my clients right now because the maps filter although you know, the maps filter has expanded again, I think it was I think it's a when Google did their GMB suspensions again in the last week, it kind of fucked up their, their, their, their really strict proximity filter, it's probably going to get worked out and be tightened up again, but it loosened up over the last few days. I know that to be true, but you know, if you in order to overcome or if because the proximity filter got so strict and it became so narrow is a narrow area around where the business was physically located that it would primarily show on maps. Now we know how to overcome that through consistent effort. The Local GMB Pro method, we can expand into adjacent areas with a map listing and overcome that proximity filter. We know that but a lot of clients of mine we have kind of switched back to doing more organic type work. And the drive stacks are one of the best ways in the world that you can get results from that I've got. I can't show it. I wish I could. I've got a client that I've been working on. Now for about, I don't know, maybe the last 10 weeks, I've had my blogger specifically doing a very specific way of targeting all the cities within a particular county, all the towns and you know, cities within a county and blogging about it. And we're mirroring that into a G site, which is what we talked about in Semantic Mastery all the time theme meringue. And it's crazy, because like Montgomery County, Maryland, for example, has 29 locations within that county. So 29, different town names and city names. And out of the 29, I think we've got 17 right now, and number one position of our primary keywords for those locations, because of this blogging method that we're doing specific, which is just setting up proper silo structure, proper internal linking, and then mirroring it into the G site and hitting it with links. And it's just it's ranking incredibly well. And so we're duplicating that across other adjacent counties because it's a big broad surface area for this business. And it's super, super powerful.

It's working really, really well. I mean, literally, we just published a blog post syndicates to the syndication network. And then I've got the mirrored pages on the G site and that's all that we've done. And it just it continues to rank. I think we've got 17 out of 29 locations and number one position now, so it's crazy it works really really well, guys. Now with heavy hitter club, as soon as we bring that online, that one's coming, we'll be able to show more examples because we're going to take people from beginning to end on case studies and now they'll be part of the case study as we go as we rank the G site as we as we go into if it's local, the map pack, or as we go after number one organic, like deadliest case study, right? The e-commerce case study where he's been showing just steady increase crazy increases. And I'm gonna say this against Amazon, Walmart, Lowe's Menaka, you name the e-commerce giant and Dadea is not only going after them, but he's winning. He's winning in the, in the SERPs, beating people who are spending hundreds of thousands, millions of dollars in their marketing. And there's Deadia with it with his g sites and dry stack and doing the thing that of course, what he does best, which is link building and embedding, but these are all principles. I mean, it's, it's the foundation of RYS Academy. So if you want more, then you're going to have to come to one of our paid groups because we're not just going to give stuff away that would just be nonsensical to start giving away everything for free. We give you enough to get started to make money so you can come to the paid groups and make more money. That's how we do things.

Should You Start Blasting MGYB Links And Embeds As Soon As You Receive SEO Shield?

So Mohammed says, Hey, guys, after I order and receive an SEO shield for a tough niche car, should I wait and have it settle as I usually do for our wise stacks or do I go ahead and start blasting at various MGYB link embed orders? I remember you guys say always use the minimum effort before bringing out the big guns. But what if I already know the SEO shield is going to need extra power then hammer it? Unless Marco tells you differently? I mean, I don't see any reason why you should wait. If you already know it's going to take a pretty good blast and go ahead and blast it. What do you say, Marco? Well, it should be part of the initial push. He should have already ordered link building and embeds and press releases and everything else to what he's currently doing that'd be that that's just standard operating procedure. He should know you've been in our mastermind, and you need to come back to the mastermind so that we can get deeper into this and give you more guidance on how you could do this at it anyway, just deal with this question. Yes, by all means, then you're going to have to expand that Gsite read the already talked about a little bit, expand that drive stack, you're going to have to start femural your drive stack and your energy site so that it matches your Money sites so that we go after each individual silo, in whatever it is that you're doing, it's going to power up that page and help push everything up. And then what happens? And I keep talking about this and and that, you know, it's sometimes it seems like nobody's listening. Because the more that you do this, you're going to start adding folders. And you're going to have to start adding files and you're going to start adding inner pages. And it's going, it's going to start working even better, you're going to start ranking better dead yet, seeing this now, where he's just ranking just for these ridiculous terms, which you figure you can never rank for that of all of these people are going after, it just can't happen. And fucking can't and all those people who say this doesn't work well. Who are you going to believe the experts or you're lying eyes. You just saw how it is that we do the do we do? So I was looking I was going to hopefully do it with just going to show something here with the market you've been working on this Do you know what category Can you just give me one of our category URLs for Semantic Mastery? Do you know off the top of my head? No. So we don't have an SEO category or something? I'm category slash let me just see if we have one. No. Well, alright, so guys, you understand one of the things that you can do.

I probably shouldn't let me I'm going to give this something away here. That's it's not too much too bad. But it's it works really well. This will help you guys with if you've got a WordPress site, you know, your category can have their own RSS feed, right. So So two tags, each tag has its own RSS feed. So you can take the category RSS Feed URL and mirror a page on your G site and then burn a feed burner feed from your category RSS feed and then enabled was a boost, which allows you to republish your RSS feed as an HTML feed. So it's basically you can take your category RSS feed and create a G site page on your site. It's optimized for your category keyword, right, and then create an HTML version of your RSS feed through Feedburner. And then embed it in the G site. There's your content. There's your content for the page, you see what I'm saying. And now you've got your entire category, all of the URLs and posts all the posts within that category. So your entire silo structures right there, and every time you update it, and by the way, you can go in and change like your WordPress reading settings to show more like by default, it's 10 items in an RSS feed. But let's say you got 2020 posts in that particular category, make it show 20 posts, right, you can adjust that the RSS feed to display 20 posts, and now you've got all 20 posts on your G site page that's optimized for that same keyword. And now you can hit that g site with link building and embed gigs that are optimized for those keyword sets. Does that make sense? And now you're powering up the entire silo through a G site page, which is the iframe SEO shield, right? That's what we do. And it's super, super powerful. And it's super easy to do. That's why I'm saying like, it's easy for my bloggers to create the blog posts. And we have just a couple key pages on the site that we just continue to hammer so they don't have to every time they create a new blog post, go create a mirrored page on the G site for the blog post. It's unnecessary because it may be in some situations were really tough SEO, you might need to do that. But for most of the stuff that I'm doing by just doing that category page, and embedding that or creating an HTML buzz version of the using buzz boost and Feedburner and embedding that in the G site page, and then just hitting that with all my market-level keywords with the location modifier for that particular category. And it just works. It works really, really well, because you power the whole silo up that way at one target point. That makes sense. Marco, you're not mad that I shared that. Are you?

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Marco: Absolutely. Are you absolutely mad? Absolutely. That's too much to give away for free? Well, if you're going to, by the way, yeah, if you're going to do that, guys with the G site, in order for the HTML feed to display, you have to get rid of the http colon. At the beginning of the source code for the which Feedburner gives you It gives you the source code for the HTML that you embed, and it's a source= and you have to get rid of HTTP, colon, or else it won't display just to kind of let you know that. Anyways, guys, that's simple. It's simple, something that you can do and get results and just go buy link building gigs and embed gigs from MGYB and you'll hammer it. Okay, so hopefully that answers your question.

What Is The Difference Between RSS Authority Sniper And RSS Masher?

The next one is what's the difference between RSS authority sniper an RSS Masher? Well, RSS authority sniper is just a tool to help you locate RSS feeds around a particular topic. That's all RSS authority sniper is now there is the back end product to that called rank feeder, which is where I think the power is rank feeder is a great SEO tool for creating co-citation. But it doesn't display the best. In other words, the RSS feeds created for rank feeder, or from rank feeder are really good for SEO, but they're not so good for content distribution and syndicating that's where RSS master shines RSS masher allowed like create some beautiful outputs because you get to modify the elements of the output feed so you can mix and splice different RSS feeds in and then actually go in and edit the elements of the feed items to so that the output feed is designed the way that you like it the way that you want it as well as you can inject you know HTML. You can mean all kinds of really cool things that you can do so that you can use those RSS feeds for content marketing and syndication, distributing content, essentially. And it's very, very powerful for that. So RSS master is more of a marketing tool than an SEO tool. And I've always said that ever since the original version, RSS authority sniper and the rank feeder is more of an SEO tool, not so much of a marketing tool. That's the difference between the two, the two of them used and combined together. It's very, very powerful indeed. Comments, anyone?

Should You Buy A Separate SEO Shield For A YouTube Channel?

All right, Muhammad's up again. He says, Hey, guys, the SEO comes with the syndication network that I use for my money site. But if I want one for my YouTube channel for the same brand, I just buy a separate MGYB order, right? Yeah, but why? Why do you? I mean, you could but it's really unnecessary unless you just want an extra network. Why? If you have a Muhammad I'm asking this rhetorically right if you have a branded network and you've got a money site and a YouTube channel for the same brand. Why wouldn't you just publish content to the same network? Does that make sense? I've talked about this before, a lot of people that just do a lot of video stuff will create or buy a syndication network for their YouTube channel. And then they'll create an associated website, right a companion website for their channel. And a lot of times people would take their YouTube video, which is their primary content engine, right YouTube. And, you know, whatever video they publish gets syndicated out across the network, but then they take that video and go publish it on the blog, the associated website as a blog post, they don't change anything up. It's the same title. It's the embed code. It might even be the description from the video as the text part of the post. And so what happens if you have both of those syndicating the same network and you didn't change anything up then it looks like duplicate posts on the syndication points which can get your blog accounts to terminated like blogger, WordPress, and Tumblr.

So those, that's not the best thing to do. But if as long as you're changing it up if your YouTube video content is different than your blog content, but they're both for the same brand, then they can both publish to the same network. And you're better off that way, in my opinion, because again, you're building more relevancy, more activity to the branded network. So it's unnecessary to have a second if you're going to have a second network. Then remember with YouTube, you can use persona-based networks or similarly themed networks that aren't branded.

And you can stack as many of those on the YouTube channel as you want. There are no footprint issues with syndicating YouTube content. There's footprint issues with syndicating blog content, which by the way, RSS masher that's one of the only times I'm ever going to suggest using two-tiered networks is if you're using RSS masher, then two-tier networks, there's no reason you shouldn't be using two-tier networks. But for YouTube again, you can stack as many persona-based networks or pseudobrand are similarly themed networks that aren't your brand aren't branded networks to that same YouTube channel, and it won't affect it will just add power to your YouTube channel. But your blog should only be syndicating to a branded network only, or if you're using two-tiered networks, and you have related content feed triggers at the second tier, which is what RSS master can do beautifully, by the way. So okay, any comments on that? Moving on.

Can You Buy Expired Domains With Medium Power To Boost A Press Release?

All right, baby says, Hi, I wanted to know if I can buy medium power to expired domain to power up a press release? Uh, you could I don't I mean, could I? I typically wouldn't. But yeah, you could, if you buy found a domain with really good metrics, you could do like a redirect to a press release. But I would recommend that it would be good metrics. And it's also super relevant. Because I think just buying metrics now is really useless because Google's algorithm has come so so far unless it's super, super powerful, but I think there needs to be relevancy. Marco, you want to comment on that? He does build links. Yeah. To the press release. Yeah. And have had a better effect. Why? Because Daddy Knows he knows exactly what he's doing. Daddy has a relevant network, where the links will be coming from. So all of that relevance will push way more power than one domain could ever push. I mean, it's it really comes to the how much power Are you going to push through one unless you can get one of those just with huge metrics. And it's still good that that is that the spread all over the place? It's from spammed to death where and those are worth a whole lot of money. So why would you spend all that money on that, where you could just buy a link building gig do some embeds also, and get the same effect? Yeah. Better effects on

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Yeah, so baby. If you go to our mgyb.co/store/webinars, there should be a link at the top of the page anyways, take you over to the webinar page, you should be able to see our webinar that web Mark and I did about PR stacking or you just go to our YouTube channel, semantic youtube.com slash semantic mastery, click the channel search icon and then search for PR silo stalking or PR SEO which you know, press release SEO. And you'll see the webinar that we did where we talked about PR silo stalking. And that's super powerful. And if you create a silo with press releases, and you daisy chain the links together, right so from one press release, you each press release you link to the previous press release. But you don't ever create a reciprocal but my point is you take all those press releases in that silo let's say you create a chain of I don't know for press releases, let's just use that as an example. And you don't you silo those together, stack those correctly. Then you can take those for the press release, grab the press release URLs that don't purge street insider is one of them. USA Today is another one of them. The Press Advantage, press releases on the press advantage domain, there's another good one for that, take those URLs and then at bias link building campaign from Dadea. And hammer all of them within that silo that PR press release silo. Right? So with all your market-level keywords for that particular category, or that that topic, that keyword theme, and what happens is you power all of those up, which will in turn power up whatever your target URLs are within the press release. It's a super, super powerful way to do it. Not only that but if you have a Google My Business location that is also part of the project that you're working on. I don't know what it is I'm just saying if you do, if you go watch that webinar that I'm talking about, I talked about specifically how to also work GMB posts into that into the press release and into that silo structure. So that you're powering up everything the press releases silo, website silo and a Google My Business post silo all at the same time with one fell swoop. Right? And it's a very, very powerful way to do it. And again, that's all free on that webinar that we shared. So go check it out.

Does The RYS Need Syndication Networks?

The next question is, is the RYS need syndication? If yes, then you also do a second tier. No, it doesn't. I don't Marco, we don't do any syndicating stuff with the actual drive stack, do we other than maybe the Twitter network, Twitter is as far as we go, it doesn't it's not for that. It's not for syndicating content, although we do the feed burner feed, which you could attach to the syndication network. And make it go that way, as long as you're using or you're producing content on a regular basis. It would be a but you guys, a lot of the things that you think of just go and try it and see what happens. We haven't needed to do it. And if we don't need to do it, we just don't. That's why would you waste your time doing that when you could be doing other things? What we do works really well for even the toughest niches. And that's the way that I mean, that's been our approach. Since I don't know since the foundation, do as little work as possible to get as much benefit as possible out of it. Then, once you see the results when you see what's going on, if you need more, you always have a bullet in the chamber. If you do everything all at once, then you'll never know what it is that got your results in the first place. And then what do you do if you need more power?

Yeah.

Okay, so there you go. Yeah, if you buy the Twitter syndication network add on as part of the networks, then that just kind of help power it up. But, you know, again, that's as far as syndicating RYS content. It's not really necessary. I'm not even sure why you would want to do that. However, there you go.

Is It Okay To Combine RYS With RSS Masher?

So the next question is, would it be better to combine RSS with RSS masher? my main goals ads and affiliate money monetization? Well, remember RYS is about SEO right now. And really with entity-based SEO, which is kind of what we're doing now, not kind of it is what we're doing. It kind of helps power up the asset and everything else. So RSS masher can be a great tool for generating traffic especially if you're doing affiliate monetization.

What was it RSS? I'm just curious if I can shit I can't remember the name of the website that he had RSS feed super feed or something like that anyways, I can't remember the eat. The website that Damon showed is an example. You can create basically like PBN sites, but they're not private blog network sites because they're real sites, their auto blogs, that's what they are has that's an old term auto blogs, but you can create auto blogs that are being beautiful and all the content, you can manipulate all the content that is content from other people's RSS feeds. But you can manipulate it in such a way that you can flesh out auto blogs that look beautiful. But you can monetize them and point and also use it for SEO purposes and drive or drive relevant traffic to whatever your offers are and your target destinations are. So there's a number of things that can be done with RSS masher, as far as combining it with RYS. Yeah, I mean, like you could, I'm just off the top of my head, I'm thinking about some of the things that could be done, like for example, using RSS master to create auto blogs and then have some of the traffic go into, you know, directed into the drive stack, which helps to push that activity, relevance, trust and authority into the entity, right, which will help with SEO. As far as you know, other ways to use RSS master with our wise stacks for affiliate monetization. I'd have to think about it but I'm sure there's I think it's a powerful tool that you can do a lot with the comments on that from anybody because we're almost out of time all right we're going to move on.

Austin Don says when will heavy hitter club be available to join well the Facebook group is available to join now, isn't it? Yes, it is. Okay, let me get the link for you. Have you hit her club there might or might not be nude pictures in that Facebook group so Austindon me tag you on this. The worst part is over now it's gonna not going to tell you what kind of nude pictures so you just have to join them fine. Yeah, right. That's that's that's price. It's rising price. So go request to join over there. And then there will be like an actual club that will be launching soon. I'm not sure when but soon. Okay, so go check that out.

Should You Create Category Pages By County Or By Cities?

The next question and this will be the last question guys we got to wrap it up as Austin Don says what's better create category pages by county or cities? Example if I was targeting cities in an original County? Would it make sense to make the category page an original County? Or by city-suburban? Glen? Burnie? No no, for Okay, so it depends on how you structure your silos.It depends on and again, this is why you need to come to join the mastermind because we've gone into a lot over the last couple of months especially about how to set up a solid structure. I like setting up all my websites now with topical silo structure, not location through the typical silo structure, which is using categories, pages, categories, and posts right? What I do now and I can't talk about exactly how it's done, but what I do know is everything is all the traditional silo structure is done through for the topical themes of the site, but for any location silos I do that I accomplished that 100% with tags now. And so my point is like with with with what you're doing here with the silo structure, like if you have a location-based silo, in this case, it sounds like you do, then I would always do the county as the silo. So like if, in other words, that would be this county would be the category, and then I would have an individual post as city names. So, again, I know Anna Rundle County, I think has what like 19 because that's one of the adjacent counties to Montgomery. So we're targeting that for the project I was just talking about for one of my clients, so I think is 19 locations in Toronto County. So Anna rondeau County would be the category and then I would have individual posts would be like we buy land or we buy houses for whatever areas and Anna Rundle counties. That makes sense, because then what happens is your link from each one of those posts, which is a city or town located within that county, you can have an internal link that links back up to the county page. So it makes sense. So it becomes every single, you know, it's very, very logical Google comes reads the content knows that it's optimized for a particular city follows the link back up to the county page, which is the category at the top of the silo. So it makes sense. It's very, very logical that way. However, as I mentioned before, I do all of my locations, relevancy now through tags, and all of my categories are simply topical based categories. Now, it just makes it so much easier to build. And you can do some really cool ninja stuff with tags, especially when you mirror stuff in the G sites. So again, come join the mastermind, we'll talk about it. I'd love to show this stuff to you, Don. I know you're in real estate industry too. And we got a few others in the group in our mastermind that is in real estate too. So you ought to come to check us out. All right, anything else guys?

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I think we're good to go? They will Good. All right. We only go over something. Don't just listen to us. Don't just listen to wherever it is that you

Listen, whoever it is that you're listening to choose one thing and then see it through to be from beginning to end. So that you know whether it works. The only way that you can know whether it works is if you go and do the shit and see it through to the end. I mean that that's it, the best advice that I can give anyone take the information, everything that we're giving, go and apply it and see for yourself. Don't let somebody else tell you what you can or what you can't do.

A greatly simplified focus, you know, one product one service one sales message, like all of that and master that before moving on to something else. And that's it's funny because and very quickly, I'm just going to say this my I had my last mastermind webinar, I talked about how I was decided that I wanted to flip houses to I've got my land business, but I wanted to start flipping houses because houses flip faster than land. And I spent three weeks building, buying additional like software and training and CRM and stuff.

As well as like building processes, and I even hired an additional VA and developed processes for them so that I can start marketing for houses also. And we turned the marketing on about three weeks ago and within the first you know, 10 days or so I started getting leads coming in for houses and realized that how dealing with houses like buying and selling houses is a lot more intense, like labor-intensive requires a lot more personal input from me than doing land which I can do virtually. And also it's very time-intensive, and it would take away from my land business. And so I like after three weeks and spending thousands of dollars. No kidding. And in three weeks of time, building all this shit out. I shut it all down. And I said, Nope, I need to really focus on just the land business simplify one product one service really master that and totally systematized that business to where I can remove myself from the process entirely, almost entirely. And then I can expand if I want.

So I'm just saying that to you guys because of the same thing. It's so easy to go chase. The grass is always greener on the other side of the fence, right? And it's so easy to just start chasing additional opportunities, guys, but that's how you end up actually reducing your effectiveness across everything because you spread yourself too thin. So focus get really good at something master at first before moving on to the next. Any closing comments, guys?

Bye, everyone. That was beautiful. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 274

By April

Click on the video above to watch Episode 274 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, we are live. Welcome everybody to Hump Day Hangout. This is Episode 274. Today is the 12th of February 2020. We got almost the full crew here today. I think Hernan had some technical issues, so he probably won't be joining us but we'll see maybe he'll hop in. So let's just say hi to everyone real quick. We got some quick announcements and then we'll get in and start answering all of your questions. So start at the top here Bradley, how are you doing today? How's Virginia treating you?

Bradley: I'm well. it's rainy and cold here. It's not super cold but it's stupid rainy and has been all week so be nice to see some sun but other than that things are good. I was recording 2xyouragency videos again today. I've got one left and in this week's lessons will be done. There's a lot of training in that damn course. So I would check it out guys if you haven't yet.

Adam: Good deal. Yeah, we're going to touch base on that a little bit more in a second but we'll just carry on here and Marco, we got your video. How are you doing today?

Marco: What's up, man? I just wanted people to see the 10 inches of sun. If Bradley's got rain, this is what I get every morning. It's the dry season here. So every afternoon, this is what it's like. So I'm not inviting anyone to come down to Costa Rica but dude, you can't beat this. And I still have to do it because I told you guys last week that I was going to do a live stream from the common green area with the two volcanoes in the background. I haven't had time to do that. I've been displeased with some internet issues. I've been dealing with three stooges issues. If it were like three stooges short that you wouldn't even believe it that way. What happened to me these past few days and especially yesterday with the cable company, first of all, refusing to lay down the cable. I mean, what the fuck is a cable company? They got a truck and they pull up with the truck and they open the back and they got the big thing with nothing but cable miles and miles of cable and they refuse to lay the cable. It's ridiculous, man. Anyway, that's just part of the rant you guys go to the free Facebook group if you want to see the whole rap I got more. Yeah, there's more than that. Anyway, everything's good, everything's back to normal. Cool, calm, collected as usual for me and life goes on. Life is good. Get the POFU so you can get some of this

Adam: get the sunshine Yeah, it's nice. I do like having sunshine in the place after living in upstate New York for so long. It's really nice being back in the sunshine man. It makes a big difference. Well, Chris, how you doing man? I think we got you here, right?

Chris: Yeah, me I'm here hiding while we're like stores for like over a week now year, which is kind of ridiculous. I've never experienced that exactly the opposite of Marco. But like I said, I'll be heading out to Germany tomorrow and I hope I'm not flooded and they don't work.

Adam: Well keep your fingers crossed. Yeah, that's what might be a little rough. Make your travel a little bit rougher.

Chris: It should be fine like it's coming down. But like, I'm not sure it's over yet because they said that twice already, but you never know.

Adam: Fair enough. Well, I'll answer my own question. Things are going well here in California. I got the sun going camping for Valentine's Day weekend. So I'm pumped to get out in the mountains out here. And the weather's just been awesome. I like it's nice and cool, but sunny. So that's kind of my jam. So now that we've got everybody's weather updates and let's, we got some quick announcements for you guys, and then we'll get into the questions. Bradley, you want to tell them real quick. We just had a webinar on Monday with Damon Nelson. I'm going to grab the link for that if people want to check out the replay. You let everyone know what was going on there.

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Bradley: Damon Nelson created RSS masher several years ago, which was a really cool tool. We've promoted two different RSS like mashing technology tools in the last several years. One is Lisa Allen's, which is called Rank Feeder. It's really good for SEO. But what Damon's RSS Masher shine was it was more of a marketing tool than just an SEO tool. And I've always said that because people would ask, “well, which one do you suggest?”. And I said, “well, they're two different things, right? One is Rank Feeder, which was Lisa Allen's tool that is really good for just creating co-citation. It doesn't make the most beautiful output feeds though, which is what RSS Masher shines at RSS Masher allows you to create feeds through different content sources and then inject your own code, HTML, banners, your own snippets of other content right within the feed so you can customize the feeds. You can actually blend from splice feeds, extract certain elements from the feeds to create a new feed. Like it's crazy what they've done with it, with the new upgraded technology that they've worked into this RSS Masher technology. And that's what they're calling it. I was calling it to 2.0 the other day, and I was corrected by one of the developers Wayne. It's called RSS Masher technology now, but it's really cool. And it's a marketing tool.

One thing I want to talk about is we get this question all the time and Hump Day Hangouts and in support at MGYB, but people ask dude, why don't you recommend two-tier networks or two-tier networks syndication networks for blog syndication or for money sites for syndicating blog content? And I always suggested the reason why I don't like to do it is that it's kind of a pain in the ass to set up additional related content feeds for the tier two triggers. In other words, the second tier networks should have other content posted from other sources, not all just from your money site. Because that creates a footprint.

It's okay to have a footprint when you're republishing to your own branded profiles, but when you get out to the second tier, those are persona-based profiles or they could be pseudo brands, that type of stuff. But if all they did was republish your content from your money site over and over and over again. It would be clearly it would be quite clear what they were intended for. And that was just to manipulate the search and that can cause problems. So if you're going to use two-tier networks, I've always recommended that you add sec related content feeds to the second tier triggers, so that the second tier networks would have not only your own content but other related content relevant content, so that yours is kind of mixed in with others and that would look more natural. It reduces footprint not it doesn't eliminate it, but it reduces it considerably. Well, the reason I talked about not doing it that once because for me because I have a lot of clients and a lot of lead gen sites and it was becoming increasingly cumbersome to manage and maintain those second-tier networks because you don't have control over those other content feeds, right? So things would break or a feed would all of a sudden, you know, hiccup and shoot out like 15, 50 posts all in one day, you know, that kind of stuff happens and then you end up with a nightmare of a mess on your second-tier networks and all that. Anyway, if you're just dealing with one project, it's okay to manage. But when you've got multiple projects that you're working on, it became a nightmare to manage those. So I got away from using second-tier networks and just stuck with the single branded ring because then it was so much easier to maintain. But with RSS Masher technology, you can create one super feed or once you know, one RSS master feed that is highly relevant because of filtering and all the other really cool things that you can do with it and use that one feed now to trigger a second-tier network. And so with that, I'm going to be testing a lot with it over the next few weeks months, really, but I think there's a lot of opportunities. Therefore second-tier networks that Marco can briefly chat about this they absolutely work when done correctly, what absolutely helped a brand and build the entity? What do you think Marco?

Marco: Well, if anyone has ever wondered how websites like HuffPost, or any of those other websites that republish content because HuffPost does very little, or not much original content, a lot of their stuff is just gathered from all over the web. Well, this is a tool that you could use to produce that kind of website, where you're gathering data for not data but content all over the web. You can curate the content, you can splice the content, you can do whatever you want with it image as a short blurb and the websites look absolutely stunning up. I mean, you can put health post and when one of these RSS generator websites side by side, side by side and you wouldn't be able to tell which one was generated with RSS Masher technology, and which one was generated with any other technology. That's the great thing about this tool. That's one. But the most important part, as you know, we're really, really, really telling people, if you're not doing brand based or entity based SEO, then you're fucking it up for yourself. You're making it absolutely more difficult than it needs to be. And this is one of those things where you can send data to the bot from all sorts of different places on the web, about your entity, but it's coming from other sources, not just you. So that becomes even more valuable when the bot goes out and looks and is looking at your entity and everywhere where your entity is mentioned. And it's finding all of these places that mentioned your entity. And not only it's mentioned it and it's commingled, as you co-citation with other authoritative trusted sources on the web. So then it's not just some orphan website somewhere that does nothing except try to get leads some kind of a choice to get Google to rank them please your Begley Google your downing a nice because you because you're down to your last but now all of a sudden you have the technology to get the word out there to spread it out even more. And you know, think of a tiered network. But don't think of just the three that we do, right? When we do a tiered network, we do three triggers, because you can daisy chain those and create as many as you want. And you can do variations because there's a ton of different platforms that you can use that there are other blogging platforms that can be triggered using other sources. And now with this technology, where it's just the RSS feed, coming in and pulling in all these different sources, it's just made life a whole lot simpler to get those kinds of websites out there. That will generate traffic, that will generate revenue and that will generate visits to the money site. I mean, it's just to me, it's just awesome what he's done. And yes, I will be testing it. I have other people that will test it also. And we'll have something I don't know, give us a couple of months to three months. And we'll come back and let you know just just how it is, by the way, that the coupon is running out. Yeah. So anyone who wants to jump in, you better jump in on it that the price that it is now the price is going up?

Yeah, it's got a 25% coupon code, Use coupon code Semantic. You get 25% off and that's just that's valid until I think the end of the close of business Friday, which is Valentine's Day. So tell your wife or your significant other that you're buying a Valentine's Day gift for her or for him to buy a phone by this. Grab it in business expense and then go do something why for significant. It's better to ask for forgiveness than to ask for permission, you know, so.

Oh, man. Good. Well, one more quick announcement I wanted to talk about you guys. We made some changes to the mastermind. And I know we got some of the mastermind members who watch Hump Day Hangouts. And some of you who are thinking about joining the mastermind will end up there eventually, which is great. We're but we're making a big change to the way we're doing webinars so mastermind members get direct access, of course, and get to ask questions where we dive into that. And we've decided, in order to provide more value to mastermind Members, we're going to break up the webinars instead of just doing webinar twice a month, we're going to each take twice a month, spot and give one on one or one on many webinars. So to make that less confusing, that means like Bradley is going to do his own q&a with mastermind members twice a month. I'm going to do that twice a month. Marco is going to do that twice a month. Chris is going to do that twice a month and is not doing that twice. Yeah. So I'll have a lot more value guys a lot more content.

And it's kind of in, you know, we each have our own areas of expertise. Some of it overlaps, there's no question. But this way people will get to be able to attend what is most appropriate for them at their business at that time. And again, it's just going to end up being a shit ton more value for everybody. So think about it. It's 10 plus webinars per month. Yeah. My cousin needs you and I will be alternating Thursday.

Some months will have actually five weeks. And so we'll have to do an extra webinar, which I don't mind but it's perfectly fine. Mine will be asked Marco anything on the on every other Thursday that Bradley isn't on. So come join me. You're welcome to ask me any question if I can answer it, and I know that one of my partners can answer then I'll send you to one of their webinars so it's gonna be really good. A lot more value for the money that you guys are paying.

Adam: Definitely. Yeah if you want to find out more about the mastermind if you are not a member you can find out at mastermind.semanticmastery.com. Real quick before we get into the questions I just want to say if you're an agency owner or consultant and you want to get more clients, you want to grow your revenue or scale your team. If you want to work less and earn more, as they say, go check out to ensure agency com you can find it if you're watching us live on the sidebar. But Bradley's deep in the middle of the content. He just released, updated training for that or not, I believe just had an updated prospecting module. And there's a lot more content to come. But now is the time to jump into that.

This Stuff Works
Yeah, just a quick aside on that, it's crazy. But this week, I'm was recording the videos for outbound prospecting. So we're in the two extra pipeline stages. This being the last week of that. Next week, we start the two extra results, which is really about how to get reliable, consistent, repeatable results. And we're gonna have four weeks of that training but the first four weeks was about filling your pipeline with prospects Well, first week was about mindset and developing success habits. Week Two is about sales and selling principles. Week Three was inbound prospecting and branding and week for this week are outbound prospecting and direct response marketing. And what's crazy is even today as I was recording videos, I got another Calendly notification from another Tree Service contractor, this one in Locust Grove, Georgia. Looking for a proposal. He wants to talk about marketing services and lead generation forestry service industry or Tree Service Company. And last week, I had another one come in from Fort Lauderdale, Florida Tree Service contractor and this is from a few web assets that I created over two years ago that I haven't touched and they're still generating inbound leads guys and inbound leads are a hell of a lot easier to close than outbound prospecting leads that you generate through outbound prospecting. It's a whole different psychology when they've already decided that they want you to pitch them or present them with a proposal, then it's so much easier of a conversation than it is when you interrupt them right interruption marketing and inject yourself in their field of vision, like what we do with outbound prospecting, both effective, but one has a different dynamic when it comes to the conversation. And it's so much easier of a sale. That's the type that you should be striving for. And that's what I've been. That's why I didn't even approach outbound prospecting until the final week of two extra pipelines, because a lot of you will go right to the outbound prospecting because you need clients now and I get that, I get that. But if you set up the infrastructure for inbound, prospecting, and start to build that brand and authority and make a name for your agency and your particular space, then you'll start having people seek you out. And that is a much, much better way to run a business. It'll be easier to sell, you can charge higher prices. It's just it's a much better way to do it. So I would encourage you to go through as the training is laid out, it was developed that way for a specific reason. Don't you still get it?

Yeah, don't you still get needs from SEO Virginia and watching. I just got a client about six weeks ago. It's a home inspector in Virginia here, home inspector specter Home Inspection company and the same thing he found me from the stupid Google site that is awful. But it's the rescue over the job. How long ago did you set that up? May 2015. But five years almost so so think about that. And you've done absolutely nothing except run it through a syndication network which was garbage also. And so it just goes to show the power of setting this up the power of our is of keeping that number one all of these years and providing you with even more neat. So if you set up your assets, right, like Bradley saying, the people are going to come and then what happens is, if you deliver the results like you're supposed to, because you have no excuse everything that we too with our clients is available at mgyb.co.

Nothing different. It's all available that that's what we do for them. It's a repeatable process. And so if you guys are thinking, Oh, I can't do this, you know, how can I get results? I'm new. I don't understand whatever, you can get results right from MGYB, that's yo, it's what we do. And just have at it man just, it's like Brad said is that mindset, go pick up two extra agency, get started, get that pipeline full, start closing some people generate some revenue, hire some people so they can help you don't just take all that money, because suddenly you find yourself that you're the bottleneck, you can't grow. That's what this is all about branding, gonna go into all of that 2xyouragency. It's hands down with somebody, I guarantee you by the time it's done, it'll be the best painting that there is anywhere around you more for your money than you would for a 5-10 thousand dollar product, then that's good.

Amen. Definitely touched on it, you know mgyb.co for the done for you services. I mean, can you imagine Bradley if you'd had like an SEO shield? Back in 2015? And that stuff up? Yeah. Well, and that's what I was saying on mastermind last week I was talking about, you know, I talked about 2xyouragency and all the time on Hump Day Hangouts and in the mastermind everywhere. I'm sure you guys have heard this before. I prefer niching down. Industry-specific is so much easier to scale an agency that way. And my point is with Tree Service contractors that are reaching out to me, because of some assets that I created two years ago, they're still generating leads from the agency today, even today. Nope, no shit. What's great about it is I pitch I have a set price now for the tree service contract. Well, I still have a conversation. I always have a conversation with them on the phone. And I go through the SPIN Selling method. I asked them a series of questions, but one of the questions I asked always is what's your marketing budget and I have a minimum I won't work with contractor unless they have a certain budget, but if they say that they have, you know, like, say $3,000 a month, well, my budget will typically fill that, or my proposal will fill that budget allowance. Does that make sense? And so it's really easy, because of the repeatable processes that we have through mg y be like, it's just the services, all I do is manage the process of the components being built. And I have VA is that do the blogging, which is part of my SEO monthly services and all that. So anyway, it's basically me just managing everything. And in fact, because I've started for whatever reason, in the last few weeks, I guess, because I'm doing the two extra agency stuff. I'm implementing some of what I'm training about as well. So I've had a bunch of leads come in, and I'm able to take on as many as one new clients per week right now. And that's with me doing the management of onboarding and kind of managing the virtual assistants and the different components and all that, but what I'm going to be doing is continuing to try to boarded one client per week and then train my best assistant, Hazel to be the onboarding manager to handle what I'm doing now. So that there's no reason why I can't continue to grow my agency right now even while I'm building a real estate business. If I haven't outsourced and automated through MGYB, and personnel in place to handle the onboarding and the management, the project management, essentially, and so there's no reason that I can't do that. And even if I cut, like right now, my average profit per client on a monthly basis, I take home, pay after expenses, and do MGYB services, virtual assistants, all of that is roughly $800 per month per client. That's for my standard average rate for what I charge Tree Service clients. So that's $800 in profit, and even if I got to cut into that profit a little bit now to pay a project manager to do what I'm doing, if it's hands-off for me, and I can continue, like let's say cuts another $200 per month per client off of my profit to now pay a project manager.

So let's say $600 a month times four, that's $20-$400 a month and accruing revenue each and every month that I could bring into my business without me really having to do anything except for answer the occasional question from my project manager. That's hands-free money, guys. Does that make sense? So it's, it's absolutely capable of doing that when you get the hell out of your own way. systematized, automate and delegate as much as you can in your business and then you can grow and scale that's how you do it.

I've got one last thing I want to share real quick and then we're going to jump into the questions. Let's see if I can do this without messing things up. So let me drag that off here. wanted to talk real quick about POFU Live, I mentioned it last week, but we got early bird ticket prices going on. POFU Live this year will be the third year is taking place on September 25th, 26th, and 27th in Boston. Alright, I highly suggest if you're thinking about this to come to check it out at least even if you don't grab your ticket today. Although ticket price will go up just that's the way it is. We want to reward people who take action quickly and help us right so we can cost out the event and get things going. I just like showing this picture of Bradley. That's why I'm really sharing my screen showing him in a wig. But I wanted to show you guys you know, this is fun we get together there's a lot of serious business a lot of learning we're sharing a lot of information not only from us to you, but in between it right. It's a lot of networking, but it's also a lot of fun like this. Last year we went go-karting. Adam, Ben's been here, one of the guest speakers we had come in and just kick butt at go-karting and took the cup in one, you know, and then of course we had and Catherine Jones, you know, this was pretty awesome. She came and talked at our event of you know, 30 people. And I think as a month ago, she was up in front of 4500 people giving a talk and it was you know, that that chance to interact with people like that and among each other is just awesome. So, I just wanted to remind you this go check it out at pofulive.com. And of course, we'll have some more updates for you guys as we can keep moving forward.

This Stuff Works
Very cool. All right, I'm going to stop giving away my son, I'm going to turn off my camera.

I'm going to grab the screen, let's get right into. Oh, by the way, I brought this up because this is one of Damon's automated auto blogs that he's got populating with content from his RSS Masher technology. It is 100% auto blog, guys, and it's freaking beautiful. If this doesn't look like, I mean, and this site gets a shit ton of traffic, he was talking about the traffic metrics in the webinar, which you can go watch, but it's crazy the amount of traffic that these will produce because they look good. They're, you know, it's just a very, very cool technology. And I could see you know, we don't talk about PBNs Semantic Mastery for a reason. We just stopped using them years ago. I mean, it's been years since we've any one of us have used PBNs. But this could be like, basically PBN style sites that generate their own traffic and that's the problem with PBN sites right?

You got the way that people traditionally do then would be to go out and just buy a domain because it's metrics, rebuild it, and then put a link back over to whatever asset it is they're trying to rank and then that link gets no traffic, it gets no activity. And so it atrophies over time Google discounts, it becomes less and less of a factor less powerful over time because it's got no activity on it. But these types of sites, do they generate their own amount of traffic and they'll get clicks, especially if they're relevant. Like you know, you have siloed sites, essentially sites that are about specific topics. And then you can drive traffic relevant traffic over to whatever it is that you want. And so it's very, very engaging. I think these types of links even on brand new domains would be more valuable than traditional PBN links that get no traffic or activity. What do you think Marco PBN is then no longer done the way that you're supposed to do them what we have now is buying an expired domain for the purpose of injecting your own link in it is not a private blog network that's just a private website with a lake. The old way was just as when you had a set of websites, right, a network of websites, hook the hook together, give it feeding each other. And that was your private blog network. Then they started selling links to the plier private blog networks, the big people figured out that if you got to PR seven PR eight, those links were really powerful. Well, that's when Google started cracking down and then you're not going to sell links for the purposes of manipulating SERPs. Right? You can't do that. That's against Terms of Service. We know we know what happened after that and why PB ends are called what they are now, which they're really not private blog networks. Think about the name, private blog network. If you're selling links out in the open, it's not a private blog network. If you're buying a website for the purpose of inserting a link, it's not a private blog network where the fuck is the blogging? With this method, you could really build a private blog network so long as you don't sell links to anyone as long as you don't let anyone else in on what you're doing and in your niche, it's truly a private blog network providing quality content and it brings traffic and it'll get traffic to your money site. It says that's the way that a PBN is supposed to be run. Yeah.

How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

Hi, let's get to the questions, but we'll spend a half-hour on this damn near 430. Yeah. All right. First ones up, says I do local lead gen with 95% of clients being plumbers. leads come through GMB organic rankings organic website rankings, but mostly through Google ads and Google Ads location extension. Okay, getting decent results, so they're very competitive in major cities. I find that GMBs are gold for plumbers but difficult to create a fake GMB and to make it stick thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy and Google's eyes. Yeah I mean that's part of the problem with GMBs is at least it has been for close to a year. They've been harder and harder to get although I think it's becoming easier. Again I don't know I haven't been trying to set up fake GMBs now for many many months for that reason. But yeah as far as how to create fake ones and make them stick the only way that I know how to do it besides finding services that will do them and guarantee them which is hard to do is to use like PO boxes still that still work or to hire somebody that would allow them to like to for you to use their address. That's something else that you could do seriously. You can use Craigslist to find people to do that.

You know, typically what happens with Craigslist if you're going to post in Craigslist to find you just post a gig right? Like a job offered or a gig offered that and I think you pay three bucks for that or something but you can post a gig on Craigslist in a city that you want to get a GMB rankings or listing for and then say, explain what it is and the Craigslist ad what you're trying to do trying to register a Google My Business address that won't be published, but I need to receive a verification postcard that and, you know, I'll pay you 50 bucks to do it something like that. And I've done that and it works. What you typically find is you'll find a renter, somebody that's renting, it could even be an apartment, it doesn't matter, but somebody that's renting that will do it, and usually, homeowners won't do it because they don't want to get business mail. But, but if you hide your address and you don't use citations, where you know, you don't publish a bunch of citations where you're actually list listing your physical address, then it's likely you won't get much solicitation mail, you know, physical mail for that business. So you know, I've done it that way. So that's one of them as long as it can be a postcard received. Those tend to stick a lot better, they get suspended less, they can still be suspended. Make no mistake, but they tend to stay a lot better than is my still preferred method over buying fake GMBs don't have an actual real address associated with them if that makes sense. Marcom do we have any comment on GMBs?

Are we going to be able to make that available again or now that seems to come on and off on and Google is it takes us down the methods and so yeah, we're having talks with someone on getting that done again and we'll let people know when it when it's happening right now it's not happening? Now as far as what he's trying to do, post office box with street address, have the damn plumber get a postcard at his house? I'd be that that that's perfectly okay.

This Stuff Works
Or get your family members in on the fun, have had the postcard delivered it at their home addresses. You're not going to list the address anyway. And it's actually service area business that's another good way to do it family friends get them all in on the phone pay them Why not? It's gonna make you money so invest some money in your business and you know give people something how to get that 50 bucks that you would pay the Craig Craigslist person Hey, now go to your family member friend whatever you're gonna get something from Google I'm gonna give you 50 bucks once you turn over the postcard very center that's it. It's simple to do and trust me it works I'm telling you you post a gig on Craigslist. And I mean there's times where I get within 20 minutes of the posting going live that I get responses I use Craigslist now for some of my real estate stuff that I'm doing like for example, I have a property in Washington County, Virginia for sale right now and I listed it in the MLS as flat fee listing in the MLS kicked it out rejected it because I didn't have any photos taken of the actual property every all the photos that I typically submit with listings are like aerial photos, satellite photos, Google Earth photos, that kind of stuff. And this particular MLS requires physic like photos to be taken of the actual property, not aerial photos, that kind of stuff. And so I posted a gig on Craigslist and saying, I need photos taken of a vacant land parcel, and I'll pay you $30. To do it. All I need is five photos. You can do it with your phone. And within 10 minutes of me publishing that listing, I had three different people contact me saying, Hey, I'll do it. So I hired this lady. I've sent her 30 bucks via PayPal, she went out and got like 15 photos from her phone, send them to me via email and it was done. It was done within 45 minutes of me posting the listing is crazy. You can do the same thing with GIMP. GIMP is telling people you want to use their address just to receive a Google card and then pay them for that. So I would recommend doing that.

Do You Recommend Creating Branded Domains To Get More Leads?

The next question is you recommend brand new domains, but how do you do that? Hey, Bradley. Sorry, go ahead. I think you missed Nigel's question that was from seven days ago. Yeah but it's after we signed off because I alright no worries then I'll go ahead and answer blessings guys have been off the grid for a bit focused on more for my copywriting, However, I'm looking for the best way to utilize MGYBservices to completely arbitrage done for you services as close to the referral affiliate as possible. Package style for do you have anything in place for that? Um, you mean do we have like any training on how to sell it? I don't think we do yet. I mean, that's one of the things that's on the list for us guys. We're still trying to get all the backend stuff worked out. Marco. Do we have any timeline for any of that?

Does he want to be an affiliate? No, I see him that right. I don't know. I'm not fully understanding the question except that I know he wants to resell our services. Yeah, I mean by to support it. MGYB.co will get you going in the right direction as far as when everything is going to come together.

Okay, so you know what happened with the problems with cPanel and cPanel raise their prices. If you guys aren't aware cPanel is charging $10 per cPanel that you're using now. So your hosting, if you have several websites may go up considerably. So if you paying a cheap host, it just became not cheap, because of the extra charge at any rate that's neither here nor there. We're migrating Liquid Web because they have their own version of cPanel. But that's been in the works since December, you know, they're working out the bugs. And we understand that because I work with code and I know how that goes. As soon as that's done. Then we're bringing in the new version of MGYB, which we reworked and it should make navigating a whole lot easier. management will be a whole lot easier communication will be a whole lot simpler. So with that, that's the only hold up right now.

Okay, so yeah, I mean what we will be in the coming months Nigel be providing collateral marketing at, you know, collateral for you guys to be able to use that that can help you to sell the services to end users like clients so sell them at retail prices, but also to sell resell them as like an affiliate. Also, you know if that makes sense. So we will be doing that it's just not something that we have available right now. Okay.

Do You Recommend Creating Branded Domains To Get More Leads?

Alright, so the second part of this question was you recommended branded domains, but how do you do that when you're targeting multiple cities, towns in the same niche? Well, that's the easiest way to do it. In my opinion, when you're targeting multiple towns with the same niche, then you, for example, I use multiple, like generic type brand names like local tree pros, or tree care HQ or something like that, right? Those would all be types of like generic name brands that I could use to create multiple lead gen assets for the same industry across multiple cities. How do you do that you can either do it as internal pages? So you can create categories and silo structure within the website. You can set up silos within on a state level, on a county level on a city level, depending on how big you want to go what you know how far of a service you know how much area you want to expand to. So there's you know, different types of silo structures complex and simple and all of that there's depending on how you set it up, what I typically do is use a pseudo brand and then do subdomains with it like so each city or each location has its own subdomain and it's its own WordPress installation, the branded domain the root domain becomes basically like just a brand page where it talks about the brand itself and there might be a locations page on the root domain that one click to will list all the subdomain sites if that makes sense. And then you can click through to each one of the city so it would be city whatever the city name is called pepper, that's where I live called pepper so like cold pepper dot local tree pros calm for example, right so now the local tree pro's a brand, but it's the Culpepper location. Now that can be done on a subdomain which is an individual WordPress installation or it could be done as an internal page. If I set it up that way. If you're going to be expanding that same brand across many locations, then I would recommend that you do it as an inner page you set up silo structure categories and such within the site so that it's all managed under one domain otherwise you end up having and I know this because one of my Tree Service clients or multi lope multi-location lead gen assets has 20 locations now, and I had originally done everything on subdomains for them but once it got the point where you know, past 10 like 1012 1415 WordPress sites that become just a pain in the ass to deal with even with something like main WP where you can update all the plugins and everything through one dashboard. It's still a pain in the ass. It's a lot of maintenance to manage that many WordPress sites. So I've actually eliminated a lot of those and just redirected the subdomains, over to GMB websites because I've gotten rid of a lot of the WordPress sites because I've got tired of managing so many sites. However, if I was going to redo it start over from scratch and have 20 locations again, what I would do is one domain 111 web sites, you'd be one WordPress installation on the root domain, I would set up categories silo structure, and I would have everything built up that way so that I would only have to manage one WordPress site. But I'm telling you, it's way easier, in my opinion, to build authority under one brand. With multiple locations Marco will attest to this he'll agree 100% it's much easier because once that entity starts to gain some clout build authority, then it becomes every subsequent location that you add will instantly benefit from its inherent authority. As opposed to always starting off from scratch and starting from with a clean slate where you have to build the entity first. Once that entity is built, you can bet it all additional locations will automatically benefit from the authority that's already been that the entity has accrued would say you, Marco. Absolutely, especially when you do the mirror, right?

The drive stack plus g site and all the work in there that you're doing on on the money site mind wants to start pushing power over to the money site, it just becomes each subsequent location that you add is going to become that much easier to rank for. Because as Bradley said, it'll have the all of the activity, relevance, trust, and authority that the domain has will transfer over to that inner page that you're building that location page that you're building on your website, whereas if you start with a brand new subdomain, it takes longer for all of that to filter down to the subdomain level. Yeah.

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Yeah, I mean, again, I changed my strategy. You know, for the longest time subdomains were my preferred method and there was a reason for that because subdomains if you catch a penalty on the root domain then the entire domain gets hit right like, it will affect negatively the entire domain. But with subdomains, it would be isolated. If a subdomain were to catch a penalty would be isolated to that particular subdomain. So the sibling sub-domains, right? It wouldn't be unaffected, and the route would be unaffected. So that's why I've always done that. But once again, if you continually add locations expand for a particular brand into additional locations, then that can become a management nightmare. It's just too cumbersome. So that's why I said I've switched my strategy Not only that but knock on wood. The methods that we've been using for years now that we've developed Semantic Mastery style, I've not had any sort of penalty levy in years now since I got away from a lot of the traditional SEO stuff. And so I'm not nearly as nervous or concerned as I used to be about having everything under the root domain now because fortunately, I haven't had to experience any penalties. So there's really no reason for me to take those extra precautions when I don't expect to have anything bad go wrong now. Well, that's why we put this heel shield in place, right? That's correct. That's what we came up with that with mgyb.co. That's our protection. Since we don't build links to the money site since we treat the money site with with with the respect that you supposed to cheat, it says it's under different rules, you could catch a penalty on that root domain that just it just won't happen on a G site and drive stack. And so they're treated differently. We know what we could do at them at the SEO shield level that we can't do at the money site level and we just transfer the power rather than transferring a penalty. And guys, we know that that the route and it's isolated from the subdomains as long as you don't link to it because we tested it, we would build a subdomain, get a penalize then we three or one that subdomain to a brand new subdomain and it would get all the power from the penalize subdomain. But eventually, the penalty would catch up to the sub domain, we'd have another one ready. So it's just slashing and burn, right? You just had the same sub domain ready with a different name. And you just keep three or one and three are warning until the penalty catches up, it might take a day might take two for you to get your rankings back. But the root domain was never affected by the penalty. That's how we know that if you don't link up to the root, the penalty won't pass that night. If you're linking to the root from the subdomain, then a penalty definitely will pass because you have a direct link from the subdomain to the roof. Everything that we tell you on these things, it's things that we tested it's not a theory we do not give you guys theory if we do we tell you that we're giving you a theory. That's right.

How Do You Perform A Keyword Research For A Dutch Website?

Next question, but tshirt says I want to do SEO for a Dutch website. Can you please let me know how I can do keyword research? Should I do keyword research and Dutch? Should I write meta tags and Dutch? I can't answer that because I've only always done US-based SEO in English so I bet Marco you probably have a pretty good answer for that?

meta tags or code. Code is code now within what's within the posts is what contained but meta tags or meta tag you don't change the language code is coded in English pretty much. I don't know China but pretty much worldwide and as far as the tool that they can use trust the good old our Power Suggest Pro our go-to money keyword research tool will do Dutch very you go.

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How Would You Make A Decent Profit From A Site With Multiple Reviews From Different Niches Without A Client?

Alright, next one is Hey guys, can I have a site as lists? Can I have a site as lists with general subjects for multiple reviews from different niches? Can I have a site as a list with general subjects for multiple reviews from different niches? I see that a directory

okay. With general subjects for multiple reviews, it seems to me like an affiliate site maybe like an affiliate site with different products and stuff, is the way I'm interpreting it, but you're seeing interpreting it as a like a directory, like a local business directory type site, not not Local Business Directory, but just a direct directory style. You have different categories you have, or do it, as you said, affiliate where you're going to have multiple products here. Yeah, yeah. Yeah, of course you can. That's the power of silo structure, right? You can take a website and compartmentalize sections of the website through a silo structure so that you can have multiple topics for one website, and it still makes sense and still build authority for that, that brand. And that that website and again, it's if it's done right if you don't use proper silo structure, then you can kind of dilute the open overall theme of the site, if you have multiple subjects that really don't make any, they're not relevant or related to each other, then it can dilute the site and cause problems. But if you have really tight silo structure, and it's built well, right, you've set up your site correctly, internal linking category hierarchy, all of that correctly, then you can have multiple categories on a site and still do very, very well with it. Because again, you're just building the entity up throughout, throughout all of that. So it's certainly possible.

Typically, you know, a lot of times we try to keep things more relevant to a particular theme per site, but that's, that doesn't have to be that way. Right?

So yes, you can have a site that's general subjects with multiple reviews from different niches just make sure that you have your structure correct. Number two says I have a press release from site one to the money site. And I want to make another press release from site to Can I link to both of the sites – Money site and site one.

I'm not really understanding that question. Yeah, he lost me too. I lost that one for sure. If you can clarify that not only that but there are three questions in a row so if you can clarify that one later I'll get to it if we have time. The last one is number three, which is the best way and fastest to be profitable, say 1000 bucks a month without clients that include no lead gen. No agency.

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Affiliate, you know, find a good The only thing I could think of would be to find a good affiliate offer out there that and then just especially launch jacking. Launch jacking is a good way to do that. It's a lot of work, but you can, especially for higher ticket products, you can do you know that pay, say it's a $3,000 product and it pays 30% commission that's $1,000 right? So you only need to sell one and there are products out there like that. So if you can understand how to launch jack which you know, and find products that would have a good payout of good affiliate payout you can do that.

I don't know. I typically just my fallbacks always been clients, right clients and lead gen stuff. If I need 1000 bucks a month, I want to go land a client, it's going to pay me 1500 a month and I'm going to pay a VA MGYB $500 a month to fulfill the services and I'm going to manage it and keep it thousand bucks a month. That's how I'm gonna. I'm gonna pitch Damon Nelson, RSS masher technology. There you go. He has made it really simple for you that it's for you than to run your AdSense media net, or it doesn't have to be the two main networks, right the display ad network that there are others that you can profit from, and you use you can usually run to. So I would say start using the RSS masher technology tool. Find the niches that now this is this is where it's really important to find them to work on the things that you like, your things that that you know, because you're going to if you like it, then you're going to know that the people like you are also going to like it. irrational passions are going to remember that people collect unicorns and dice. That type of thing hobby trains is is is another one. I don't know. It's just the list goes on and on and on what you don't understand what people see in this kind of thing, but you shouldn't care why people are paying for it. That means you have the ability to make money. If you go into that niche, and you start producing the content. Once it's set up. It's on auto. And it's each site might I don't know, it might start making 2030 4050 bucks a month. Bill 25 if it's making you 50 Bill 20 of them that's $1,000 that simple.

Yeah, and just guys, this is some gold here, cuz I'm in the real estate industry now again, investment industry Let me tell you something for affiliate stuff if you want to get into some high ticket high payout stuff get into promoting Real Estate Investor Education, you know like courses for people that want to learn how to flip houses and that kind of stuff I'm telling you because those courses are typically 235 thousand dollars apiece. And I mean and people in the real estate investment business will spend money on those training courses and events and things like that. I mean, like, like, I mean to hand over fist, they're spending money and on training products for how to be better investors. And I'm telling you that that is a huge, huge market there's a lot of money in that market as an affiliate to and trust me guys, there's a lot of money in that market. That's something I'm in the real estate business again and I love it and I'm spending a shit ton of my own money on it. That's how I know that to be true. And it's almost like an irrational passion people that are in that business spend a lot of money on education. So that's a great thing that you can get involved in, if you if you're into that. So

How Is PR Stacking Effective When The PR Article Links Disappear Over Time?

Nathan says how is PR stacking effective than the PR article links disappear over time? Well, if you've gone through our local PR pro training course, which is all about PR stalking and everything that questions been answered but what I would suggest is that you link to press releases that don't purge. That's the simple fix, right? If they don't, if they don't disappear, then you don't have anything to worry about. And I address this in the local PR pro training. Because of the original product, the original process was to just take the top-ranked PR for whatever your keyword was and link to that in the PR stack so that the next press release you would link back to the previous top-ranked PR. But the problem is a lot of those sites will purge their press releases after a set amount of time – 90 days 190 days, whatever, but they delete them over time. And so what happens is the link in the press release that was now linking to what's a no press release has been purged. Now you got a dead link broken link. So I talked about at that point, setting up redirects using domain redirects or you know, like pretty links a plugin or something to set up your own redirects within press releases, so that you could always go in and swap out dead links, right, because the link to the redirect, you could change the destination at any time. And that way, you could always redirect to another live asset. problem with that is if your PR stacking consistently, over time, you're going to have this huge mess of redirects that you're going to have to constantly go in and update. That's not something that you could maintain for very long. So that's why I recommend just linking back to the press releases that don't purge. So again, go check out local PR pro if you want all the insider tips, tips, and tricks on how to PR stack and also if you're linking to your media page, that that'll never work.

Scan your PR is have listed there like I don't really care that they purge. I care about the ones that don't, because those continuously push power as you keep feeding power through your loop. Yeah, somewhat because the way I see it Google expects some of those PR links to turn into formal force overtime. Correct. As it happens naturally, the ones that don't. And if you look at it, the ones that don't purge are really, really powerful except for the hyperlocal. When you're working in the local space, those are the ones I care about. So those are the ones that I'll try to link to. And I know that that if we're I framing and we're doing the things that we that we teach, it's all taking care of this these type of, we call it wordless SEO for a reason. We don't worry about any of this shit because it works the way that we do. It works and it works for a reason we have taken the time to set it up so that the thing that you talking about things purging, from whatever, it doesn't matter.

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Do You Need To Order New RYS Drive Stacks Or SEO Shield If You Change A Target URL?

There you go. The next questions got my first MGYB order back on February 7. Well, congratulations. I hope you liked it. the target for all the work was client main domain thinking maybe I should have targeted the client GMB CID which is the maps URL link, as you showed in a recent video converted to write that particular format. Do I need to order a whole new RYS drive stack or SEO shield to target the GMB? No, because well, first of all, when you place your order, yeah, you have the main domain is your primary target URL. But if you provided your NAP details, which I know is an mg y b as a field that, you know, it's only when you submit your details, there's a section to submit your NAP data including your map share URL and all of that then that will already be built into the stack.

You can take a look at you should be able to just open up the stack and look at it and see like for example like this spreadsheet that shows all the different links that have been built, or, you know, the different files and folders and all the links. It's the spreadsheet that has basically your whole stack on the spreadsheet. So you can see all the different URLs and everything. Just open up some of the files and take a look, you should be able to see the NAP data in the stack. If you had submitted it when you place the order. If you did not that no, don't order another drive stack, I would go in and add those manually as I still don't think we have that available yet. We're going back into your stack. But you can always contact support and ask maybe we could work out some sort of custom arrangement with you where they we could go back in and edit it for a set price or something. I don't know you'd have to ask support. Because I don't run that side of the business but Marco do any comments on that. He could just go into his spreadsheet and add that link. And then the link building that he does to that spreadsheet will go to that link. Yeah, it's it's not a safe business a month. We I've been getting results without that with with that any other.

Matt blinks, accepted the regular do follow map link it again, these are this is my new show that may make a difference if you're targeting something that really competitive, but if it isn't, it's not something that I would worry about. If you want to add it. I mean, you can just go into the spreadsheet, add it to the spreadsheet, add it wherever you want. It's your dry second, it's your G site. So you can go in there and add it wherever you want, if that's what you want to do. Yeah.

What Is The Best Way In Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

Austin dawn has been coming and asking a lot of questions. So what's up Austin, Don me says I'm building to Dotto buffers outside dry stacks and syndication networks, should I build them as branded to dados or keywords specific with and without geo modifiers were a mixture of them all. Okay. A few years ago, I want to set a mixture of them all but now I'd say branded. I'd like to get Marco's opinion on this but I do everything branded now because on those buffer sites, I'm going to have any p listed likely

Anyway, so I like to brand all the profiles. Now I like to do everything brand based or entity based. And then I add whatever sort of Geo Data, add location, relevancy, that kind of stuff to the actual profile that the website, whether it's a blog, or whatever it is, so that it's still get that data still gets passed, but it's not part of the brand, right, if that makes sense. I like because here's the thing using keyword and location specific, like sub domains on web two dados and such to me looks spammy, right? It looks clearly like what SEOs have been doing since the beginning of time. Right? And so I am 100% behind the entity based SEO, which is about building the brand building the entity and you can pass location relevancy keyword relevancy through what is posted on those profiles. What's your opinion Marco? I'm calling it entity based, worry less SEO. And so that's it. Say I know your brand is your your entity is your brand. Your brand is your entity.

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Get as many of those as possible. And for those who don't know, if you like if you go to a website like norm kn o w em calm, and you take a look in there, there's hundreds. And they'll do it for you. But think of all of these people, Apple and Google, who go and buy everything that they can with that name, because they're protecting the brand. You're expected to protect your brand to protect your entity, and it's perfectly okay. There's no need for you to do what it is that you're trying to do that gets done by dariya with the link building actually. Yeah, so so you leave it up to the master for for doing that because because he has a whole lot more experience than you do.

Is The Number Of Referring Domains A Factor That Could Make One Site Rank Higher Than The Other?

The next question was are there amount of referring domains a factor that could make one site rank higher than another? Yeah, they can be I mean, that's more traditional SEO, like backlink analysis type metrics, right? And that's one of the things that I would look at traditionally is referring domains. But it's not just a number. Referring domains, you know, you could have one site that has, you know, 800 referring domains and another one that has 30 referring domains and the one that has 30 referring domains is outranking the 800 referring domain site, because the 30 referring domains are much better, much more relevant, higher quality backlinks. Does that make sense? So, referring domains is one factor, but it's just a very small portion of an overall ranking pie, if that makes sense, right. It's a small sliver of what's required to rank and that's a metric that I really just don't even care about anymore, but it is certainly a factor it could be.

Marco: Well, let me go through the list again, right, Amazon, Alibaba, Lowe's, Home Depot, Walmart, you name it in the e-commerce space. And if these websites have millions of referring domains and Dadea is fighting with them toe to toe and outranking them in some of the keys with the money keywords that he's targeting. I'm not saying all because I mean, that's just virtually impossible. It depends on how much time he spends, how much power is going to push through. It depends on a lot of factors. But that just goes to show you that referring domains is really a non-factor or it could be all other things being equal, but nothing on the web could ever be all things being equal unless you're setting up a test where all things are equal. I hope I make sense with that.

Yeah. Okay, so we're out of time. I do want to run through just a couple very, very quickly because I see this one and I'm going to stop it at this one only because I do want to answer this and then. Sorry, guys, the rest of the questions are going to get answered. So Marco, if you don't mind sticking around for just another minute or two.

Marco: I'll be here.

What Are Your Thoughts On Word Clouds And Images?

Okay. This question is you guys said that Google reads words and images. What are your thoughts about word clouds and images? I don't know. I hadn't thought about that before. I mean, Google can read words and images. Now. It's gotten way better at that. I don't know what you'd want to do with word clouds, though. Marco. Do you have any idea what you're trying to accomplish here?

Marco: Why?

Bradley: Yeah, I don't understand the reason for that, really. But

Marco: so are you trying to get Google to read? It depends on whether you've layered the word cloud or else Google will not see the words in the images and word clouds. I'm pretty sure I'm not layered.

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Yeah, it has to be in it in. These words have to be done in such a way that Google can actually read them and you can go to vision. I think it is a Google vision cloud.google.com to go to Google vision, right? Or cloud.Google.com. Vision, I forget what it is just Google it, man. And you can find it. And you can play with images. And you can see exactly what you receive in your image.

Bradley: Yeah, yeah, that's it, go test it. And Google does give you a test environment for you to be able to submit images and then it will tell you like, what it's interpreting from those images, what kind of data it can pull from it, including words and everything else.

Marco: And it's free to scroll down. If you don't see it. If you don't see where to enter, where do you drag and drop your image, just scroll down, don't sign up for whatever it is that they want to make you pay for. It's totally free. Go use it, abuse it. Have fun.

Where Should You Link An RYS Drive Stack?

Next question, and like I said, I want to answer this last one from Troy here and then I'm going to wrap it up, guys. Hello, everyone. Thank you for answering questions and an RYS drive stack where can and where should you link to and from?

Well, the drive stack should be linking to your tier one, your primary assets right your money asset, your money, money website, your primary digital asset. Google Maps, if you using maps, GMB website, all your tier one entity assets, syndication networks, all of that, right. That's why when you order a drive stack, you submit as many of your tiers one entity assets as you can to have them built into the stack. Where do you link from? You mean as far as like, what we do if you need to build links to the drive stack, it's everything from files to individual files to folders to the entire stack to the G site, all of that. So all of the above right to everything. And again, disorder, those are empty. Why? Because that's Dadea, our link building manager has really just mastered the link building packages that are specifically developed for the SEO shield, drive stacks and our methods. So any questions and answers on that?

Marco: It's called the spider web silo for a reason, right? It just goes everywhere and they push power everywhere. If you're trying to build your own and you're in our way as training that I mean that's the only way that you wouldn't be trying to do your own. Then just hit me up in the always reloaded Facebook group and I'll be happy to go more in-depth into this question for you drop the question in there.

How Do You Get Violators Removed To Level The Playing Field?

Okay, this is the last one guys I gotta wrap it up because I gotta go. But then the question from Troy that I wanted to answer was afternoon had a conversation with the Google rep about GMB and exposing competitors who violate the terms of service and have multiple listings having different phone numbers and city locations other than suggestions and requesting changes or removing the business. How do you get violators removed to level the playing field? I don't ever have and I never will. I'm just letting you know that. Be 100% transparent with you guys.

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I've never once ever submitted a complaint or done negative SEO to anybody. Period. I've had other competitors rat my lead gen assets out and had them suspended and I've thought I've seriously considered negative SEO and because I've had like a tree service contractor report one of my lead gen sites and it got taken down got D indexed and everything else. And, you know, I thought like, Man, this guy has no idea who he's messing with. Do you know what I mean? Like I could have just rained fire and fury on his ass, but I didn't because I don't do negative Seo In my opinion, it's bad karma. Karma will come back and bite you in the ass. I don't care whether it's competing with your business or not true. I'm not picking on you, buddy. You do whatever you want. I'm just letting you know I've never once ever ratted on anybody else, or done negative SEO and I never will because I feel like my time is better spent being productive producing assets than getting revenge or taking out competitors in a way that I would want to be taken out? Does that make sense? So I just wanted to be real clear. That's why I wanted to answer that. And again, Troy, I'm not picking on you. You're free to do whatever you want. I'm just letting you know my own personal experience with this is I do not do negative SEO. And I also don't rat out competitors, period understory. So Marco, idea?

Marco: I have a question for Troy. Are you 100% abiding by Google's Terms of Service? Because if so, the shit that we talked about here is not for you. Cuz because I, I could care less about Google's Terms of Service. I could care less about what John Mueller says, I could give a fuck about Google. As a matter of fact, I'm very fun to say, Google, I don't care. And so yeah, it's not you, you do whatever. You do whatever you want. But if I were to report these competitors, I'd have to report myself because I'm doing the exact same thing. And I'm like, dread Yeah. Like sometimes I just feel like I'm gonna make this guy a porn queen. If he keeps fucking with me, and don't think I can't, because I could totally change your semantic relevance total. And it'll take about a week, and you'll be appearing for best porn star 2020. So, but then again, why I can spend all I can spend that effort building other assets and make more money, and then just forget everything else. So my question to you, are you 100% abiding by Google's Terms of Service, so you can feel good enough about yourself, where you can go to a Google rep and say, This guy is violating your terms of service. If you can say that more power to you. And if you can't, then I don't know why you'd be doing that. I don't abide by Google Terms of Service at all.

Bradley: Yeah. So again, it's just personal preference guys, and I'm not looking down or, you know, condemning you grew up with, so I'm just letting you know, I personally have never done and I've really considered it before when I've had had experiences as I mentioned, but I decided that my time was better spent built working on something that's going to produce revenue not getting revenge. Does that make sense? So anyway.

Marco: Yeah, no, I mean, if that's the way that he chooses, and a lot of people choose to try to abide by everything that Google throws at you, but just remember this, what Google says is okay today may not be okay, tomorrow, they keep changing the game. I don't even bother. I've never read the Terms of Service and I don't care to and that's just my personal preference. Nothing. It has nothing to do with Troy.

Right on. Well, everybody will thank you for being here. We will see you guys next week. See you next week, everyone. Thanks, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 123

By April

Click on the video above to watch Episode 123 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.

Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?

Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.

Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.

Bradley: It's crazy.

Adam: Bradley, how's it going man?

Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?

Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?

Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.

Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.

Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.

Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.

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Bradley: [inaudible 00:03:00] versus Google.

Marco: This is me versus Google.

Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.

Bradley: There you go.

Adam: Awesome. Well, I'm [crosstalk 00:03:14].

Bradley: I said I'll get Marco a fighting robe and all that shit.

Marco: Oh, yeah. I'll take the bets.

Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.

It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?

Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?

Marco: Now we can.

Bradley: Now you can hear me?

Adam: Yep.

Bradley: Okay, what about when I change screens. Can you hear me now?

Adam: Yep.

Best Practices For Link Building And Ordering Services From SERP Space Done For You Links

Bradley: Okay, what a long delay that was. I'm not sure I'm really crazy about this webinar jam platform. It seems like we've been having trouble with it the last couple of webinars, so we might have to discuss that at a later time, guys. Scott Holden is up first. He said, “General question on link building best practices and ordering services from SerpSpace done for your links. When I add links to a local service site, I firstly create my main branded social sites such as GMB, then Google Plus, Facebook, LinkedIn, Twitter and YouTube. Then I build local and national citations keeping my NAP the same as my GMB and AP across all citations. Now I'm ready to add links to anything and everything. In what order would you recommend ordering links from SerpSpace? Would you firstly create a blog on my site, and then set an IFTTT network order for it?” Yes. That's always the first thing that I do, Scott.

In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?

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Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.

It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.

Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?

Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.

Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.

Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.

While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.

After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.

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Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.

Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?

Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.

Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.

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Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.

Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.

The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.

Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store

Jay's up. He says, “Hey, guys. Can I use the syndication network strategies and all of the other link building strategies of Semantic Mastery on a Shopify store?” As far as I know, Jay, you can. I've never done anything with Shopify, so I'm not 100% sure how that works and everything, but I can't imagine why it wouldn't work. Somebody else want to comment on that? Have any of you guys done anything with Shopify? I don't think any of us have really.

Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.

Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.

Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.

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Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.

It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.

Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.

Shopify/Amazon Stores

Bradley: Okay, Toby's up. Virginia Surgeons. He says, “In the followup on Jay's question, are any of you geniuses doing any Shopify, Amazon selling or just SEO contracting rank and rent. Thanks, Toby.” I've never done any Shopify, but I'm in the process of starting an Amazon store right now. I've been working on it in my limited free time in the evenings for the last week and a half. I'm actually going to be announcing an Amazon store case study for the Master Mind on Thursday next week. I'm going to be basically announcing that.

I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.

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The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.

Outsourcing Content For A Client Site

Edward is a new Master Mind member. He just joined yesterday. It's awesome, Edward. Thanks and welcome. He says, “I am outsourcing websites. The guy I am using is amazing. The issue I have is having content for him on all pages of a site. How can he get all of it done without spending hours doing each page myself and getting it from the client is impossible. How to outsource this?” Good question, Edward. The best thing that you can possibly do for your business is start hiring writers, interviewing and hiring writers. I would recommend going to Upwork to start.

In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.

What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.

Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.

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I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?

Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.

Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.

Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.

I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.

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My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.

For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.

For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.

Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.

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Googlebot Crawl Rate

Dean says, “Does reducing Google Bots crawl rate affect anything negatively. The reason I'm asking is a project I've been working on in the last four months made a jump in serps in January, and the site before that date had 7,000 pages a day crawled, and 600 megabytes of data downloaded. G-Analytics crawl data. Mid January, the crawl pages data downloaded and hosting costs spiked massively to 6,000 pages per day crawled and 3.6 gigabytes of data downloaded, and that's been constant at that new rate since mid January. Traffic's up and hosting costs have hiked massively.”

If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?

Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.

Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.

Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.

Bradley: Spam bots.

Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.

Websites With No Meta Titles/Descriptions

Bradley: That's right. Make a small change, and give it a few days. Watch everything and then if nothing negative happened, Dean, go back and reduce the rate a little bit more. Do it just like he said. Do it incrementally. Okay, Michael says, “Does not adding a meta description to a webpage better rank your page? The reason I'm asking is I see a plethora of sites on the first page of Google with no meta description, and it appears that Google displays the appropriate information from the page as it relates to the query. I've tested this a few times, and I have seen the meta description data change. I just want to know if this is something Semantic Mastery has noticed, and if this tactic is affective.”

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Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.

However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?

Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.

The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.

Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.

Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.

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That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.

Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”

Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.

Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.

Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.

AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.

Moving Personal YouTube Profile To Brand Account

All right. Moving on. Greg says, “Have you guys used feature much to move a non branded YouTube channel to a branded channel in order to use the ad remove manager feature. Any repercussions on a channel that's got about 13,000 subscribers?” Okay, Greg. I've never done it to move a profile account to a brand account. I've moved one brand account to another, so essentially I've reassigned a brand channel to another Google plus brand page, but I've never done it to a profile to a brand account, so I don't know. What I would suggest doing: I don't think it would affect the 13,000 subscribers, but I don't know that for sure, and I would not recommend testing it with that channel.

What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?

RSS Masher To Merge Feeds

Okay apparently not. Moving on. Let's see. Adam said that we're having a sale for networks and link building, three days only, so go get ‘EM guys. Ken says, “Since Back Link Commando is no longer working, can we use RSS Masher to merge all the feeds, and then how would we be able to scrap all the URLs like we did with Back Link Commando.” Ken, go watch last month's Syndication Academy Update webinar. It's in the member's area. Go check it out. The month of February is the … I believe it was update webinar number nine for February 2017. Go watch that. That has been solved. It's not as automated. It is automated. It takes a little bit of work to set up, but I liked the Back Link Commando process that we had. Unfortunately, that doesn't work anymore. They stopped supporting that plugin, so the work around, which by the way, Rico Suave, he's the one that gave me the idea, and provided that, so I'm going to give him credit.

Embedding iFrame To A WordPress Blog 

All I did was expand on it, and provided training for exactly how to set it up, and that's in the last Syndication Academy Update webinar. “How can I embed an i Frame on a Word Press blog? I've tried in text mode, and Word Press still changes it.” Marco, have you got a comment for that?

Marco: Let me think. Text mode.

Hernan: Can I?

Marco: Go ahead.

Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?

Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.

Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.

Next, let's see. [crosstalk 00:49:05]

Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com

Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.

Marco: Try going in it to the widget section, and adding it in the text box.

Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.

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Adam: You'll get an email notification.

Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.

In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.

Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.

Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.

Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?

Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.

Adam: I showed that yesterday.

Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.

Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]

Bradley: Okay guys. I think that's it. Thanks everybody for being …

Adam: I think Bradley is switching. Yeah, you're back.

Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.

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Can We Use Additional Personas With IFTTT Networks That Share Content From A Branded T1?

By April

In episode 121 of our weekly Hump Day Hangouts, one participant asked if it's okay to add personas with networks that shares content from a branded T1 property via RSS Masher.

The exact question was:

Can staff members for the business essentially become additional persona's with their own ifttt network that shares the content from The branded t1 (with other content from RSS mashing) but set as contributors to the t1 branded network when the interlinking process is done?

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How To Use RYS To Rank Sites Without Google Verified Business Pages

By April

In episode 113 of our weekly Hump Day Hangouts, one viewer asked about how to use RYS to rank websites that do not have Google verified business pages.

The exact question was:

Hi guys
I'm back from my trip to the Philippines and have alot to catch up on.
First I want to comment on the RSS Masher. I got the program and put it into action and its working great on all of my T2 networks. I like it, and time will tell how it performs producing traffic and ranking.

My question is on RYS again, I have had the best success with the service with my clients, and now I want to use it on my own sites. I am building out “”near to me”” sites. I have one site that will pay $141 per click when I get ti ranked.
Without the Google verified business pages for each one, without NAP, ect., How can I use and incorporate RYS to help get these sites ranked?
And a follow up question is; After I get the stacks back, what can I do with the stacks to increase the rankings and visibility?

Happy New Year to everyone, This is going to be the Year!!!!

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