Which To Choose Between RYS Academy And MasterMind?

By April

One of the viewers of episode 83 of Semantic Mastery's Hump Day Hangouts asked if which to choose between RYS Academy and MasterMind.

The exact question was:

Your Roadmap doesn't include RYS. For people who are already monetized and have some industry knowledge but want to go to “ninja school” to seriously up their game, but you can only pay for either RYS or MasterMind, can you walk through why you might choose one versus the other??

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Weekly SEO Q&A – Hump Day Hangouts – Episode 83

By April

Click on the video above to watch Episode 83 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome everybody to Hump Day Hangouts. Today is the 8th of June, and this is Hump Day Hangouts 83. We are chugging right along. Every time I see it in the 80's, even though it's once a week, I'm like, “All right, we're getting close to 100.” It's going to be a little bit. Let's go down the line and say hello. We'll start with Chris. How are you doing Chris?

Chris: Doing excellent. How are you?

Adam: Good deal. Hernan, what's up?

Hernan: Hey guys, it's really good to be here.

Adam: It's now progressed from sweater to sweatshirt with a hood weather. Is it getting colder down there?

Hernan: Getting colder. You won't see me at some point, you won't even see me.

Adam: Speaking of weather. Marco, how's it going?

Marco: Nice and warm, man. About to get some rain, so I probably won't be able to participate in Hangout, but you know, that's how it goes.

Adam: Okay. We've got a comment saying that nobody could be heard. You guys can't be heard on Facebook Live.

Bradley: I know you didn't introduce me, sorry but I had to come in. We're trying an experiment. We're trying to do Facebook Live broadcast at the same time that we're doing Hump Day Hangout, but it's weird because my mobile device is pointed directly at me and showing just my face. Nobody can see the screen and apparently other people can't hear you guys when you talk. Anyway, some behind the scenes stuff.

Adam: Let's just go through, I've got a couple of announcements real quick, and then we'll get rolling. The first one I wanted to share is if you're in IFTTT SEO Academy 2.0, we wanted to let you know you can submit your video case studies and share the results. I'm going to put the URL in here, or Hernan, if you've got that handy. I actually think I chopped it off when I copied it. We just wanted to let you guys know that there's some opportunities there for some pretty cool stuff. We're going to say that. V2 members, you got the opportunity there to get some awesome stuff. We'll be talking more about that. Hernan will drop the link if you're in there. By all means, go check it out.

All we're looking for is some short videos, good quality guys, don't be doing some selfie 240p resolution stuff, but it doesn't have to be professional recording quality. About two minutes, maybe two to ten minutes. There's a variety of stuff you can do. What we're doing basically, in a nutshell, is we're going to be going through and choosing the best each month for a free month of MasterMind access. Pretty cool stuff.

Chuck Norris approved. All right. Then one other one. This is for everybody, whether you're a member of our groups or not, just if you're available and you're paying attention during the, I believe the 20th to the 29th of June, we're going to be having a contest that we'll be talking more about next week, but just keep your eyes and ears open for that. We're going to be giving away some awesome prizes, including yearly access to some of our memberships, as well as some cool, well they're freedom journals. I don't know, Hernan, what you would want to describe them as, kind of personal accelerator type of books.

Hernan: Yeah, it's kind of something that would allow you to, let's put it this way, to achieve your objectives faster and keep you on track. It's 100 day journal, I think it's pretty cool. We're giving away that with a bunch of other goodies. Stay tuned because it's going to be good.

Adam: Awesome. Cool. I'll have to post that picture soon. I've got them, they're actually sitting in a box in the closet right now, it's kind of sad, but I've got one on my desk. That's all I've got, you guys got anything?

Bradley: Nope, as far as I know we can get into questions.

Adam: I was going to say, I guess it's too late, but I'll go ahead and say it. If you missed out on the presentation, the webinar Marco did on Monday, that was awesome. Then we did end up having a replay up for 24 hours, but I think that's probably over by now.

Bradley: Yeah. We might end up opening up those webinars again if we polish them up and package them properly, but we haven't decided that yet. If we do, we'll make sure we let you guys know.

Adam: Awesome. All right, let's get to it.

Bradley: Let's get into it. All right, I'm going to grab the screen and lock it onto me. Make sure you guys are seeing everything all right. Are we good?

Hernan: Yes.

Bradley: Okay cool. All right, here we go, Mark O'Connell. There's a big photo here, I'm not sure why.

Adam: I like to think that that's an introduction without words.

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Is It Over-Optimized To Use Different Industries As SubDomains In The Same Root Domain?

Bradley: Hey. Hi. All right. Mark O'Connell says, “Hi guys. First, big thank you to Marco for the wonderful information given on Monday. Really enjoyed it, I'll plus one that. My question is, let's say I have a domain, plumbersnearme.com, and I have one like this but not for plumbers, is that over optimized? This is now a keyword, I mean industry, near me.” No, not really. It would be if you had a city name in there, but having plumbers in there, that's pretty standard, that's normal. Think about it, I know you said it's not plumbers, but I'm just saying this as an example. A lot of businesses will use what industry they're in as part of their brand name. That's not abnormal at all, or over optimized.

“If I sub-domain out per city, london.plumbersnearme.com, Manchester.plumbersnearme.com, can I have the business name as londonplumbersnearme for a Google maps listing under the same root, but sub-domain cities out to target other areas, or should I just use a completely separate domain?” Let's see, that would be, yeah I would just use different sub-domains on the same domain, the same root. Am I reading that question wrong? Is he just asking about should he keep building out on the same domain? I think that's what the question is, Mark, if I'm misunderstanding the question, please forgive me. It seems like you're asking, should you continue building out cities on the same domain, or use different domains entirely. I would say keep building out cities on the same domain.

Chris: Yeah, I read it the same way, Bradley, so yeah.

How To Fix Videos Without Thumbnails In Search Results Page?

Bradley: Okay. He says, “If I can be cheeky and ask one more quick one. Do you ever have videos on page one with no thumbnail?” Yes, it happens often. I have one here with just a black screen, yes, that's been kind of a glitch that's been going on for a few months. “For another keyword the same video on page two shows my thumbnail, very weird. Is there a way to fix this?” No, as far as I know there's no way to fix it. It's just an anomaly with Google's algorithm. I know some videos will show with a black thumbnail for some reason. It's odd, because sometimes they'll show with a black thumbnail and then other times they'll show with the actual thumbnail. It's kind of hit or miss. Some keywords show it, some don't. I'm not sure what's causing it, but I do not know how to fix it. I believe it's just a glitch with Google. They're going to have to fix it.

I've also had videos that index, but no thumbnail shows. Not even a placeholder, like the black placeholder that you're talking about. I've had videos index, but it looks like just a regular text listing. That's weird too.

Which Bitly Link To Use When Building Tiered Links In IFTTT Network?

Okay, Ed says, “Hey guys, with regard to the new Bitly Profile link …” Ed, I read your question earlier. I'm assuming you're not in IFTTT V2 or SEO Academy V2, because if you were, we did a update webinar on Bitly already. Go check the update section of the members area, and there's a video about that. There's a video in the updates section as well as during the update webinar that we did. There's actually, it's been mentioned twice already. Bitly sun setted their public profile pages, it's not a big deal. It just means you don't add a Bitly profile link in with all your other links when you're interlinking properties. That's all. You still use Bitly, you just don't have a profile link anymore. That's all.

Chris: Right. What I wanted to add to that is that Bitly will still turn your 301's into 302's if you spam them. That's still the case. We have been advising, time and time again, if you're doing some advanced stuff, like 301's and spam and those kind of things, do not use Bitly, because Bitly will turn your 301's into 302's, and all of your link building will be pointless. At that point, I wouldn't use Bitly if you're building tier links or something like that, just because they will still show that spam notice, whatever it is.

Bradley: Yeah. What's interesting is Bitly will do that too, arbitrarily. It's weird. Sometimes without even spamming a Bitly link, it will add a spam attribute. It basically just makes it a 302 link. Sometimes, it could be the cleanest, most pristine link that you've never done anything questionable with, and they'll still sometimes just add a spam tag to it. I don't know why that is, so just keep that in mind.

What Are Some Precautions When Using Authority Sniper With Google's Feedburner?

Next question. R. Bacon says, “Just purchased the authority sniper. I was wondering if there was any precautions I should take with regard to the feed burners, since that is connected to Google?” I don't think so, but you can add multiple accounts to it. If you are worried about it. The way that I typically do things is that I have persona accounts anyway, that are themed. If I'm going to be creating a feed about plumbing, then I'm going to pick the persona account that's a plumber. All of the feed burner feeds that I create, or it could be a bit broader, it could be home improvement related, or whatever. That persona's account that I'm going to be using has most likely been already themed around that particular topic or niche. Again, you can add multiple Google accounts to it. That's what I would do, is just grab one of your persona accounts from one of your IFTTT networks, or a few of them, and kind of theme them. Make sure you label them properly in your RSS Authority Sniper software so that you know what they are when you go to select them.

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How To Generate Content For E-Commerce Sites?

Laurie says, “Hi everyone. We have a potential client asking for help with their website. They have a domain name that redirects to an e-commerce site. It has no capability of a blog, so it is very thin with content. Short of a paid advertising campaign, do they have any suggestions? Thanks so much.” They have a domain name that redirects, well yeah, if they have a domain name sure you can put a sub-domain on that domain and install WordPress and use that as a blog. Laurie, even if the domain itself redirects, I'm assuming it's probably a masked redirect. In other words, when it redirects to that URL that you're listing here, it's probably still showing their domain name. Am I right?

I'm assuming that's the way that it is, that it might redirect, but it's a masked redirect. If that's the case, you could just put a sub-domain on. You would have to use a DNS mapping service like Amazon Route 53 or Cloud Player or something like that, but you could create a sub-domain and point that to a regular hosting account. Then put WordPress on the sub-domain, and just use that as your content distribution engine, your blog essentially. It could be blog.yourclientsdomain.com. You know what I mean?

Adam: Yeah, and then you just put a link. I know some people get confused when they're thinking about this, and get lost in the sub-domain part. You just be sure, put a link on your site somewhere, like, “Hey, this is our blog.” Or whatever.

Marco: If you guys look at that URL, it's already on a sub-domain.domain.com, so all they have to do is add blog.domain.com, and use the blog as the content driver to rank the content on the main domain, since it's content thin anyway. To rank the products and services, or whatever is being offered. We do that all the time.

Bradley: I think the thing is, it's an e-commerce solution, so I'm not sure that she has access to add a sub-domain to this. If she does, yeah absolutely, then just put blog.whatever. If you don't, if you're using your own custom domain and it just redirects to this because you don't have access to control this, then you could still just create a sub-domain on your root domain and just map it over to a regular hosting account. Then install Word Press there. Again, that's just going under that assumption, if you have a custom domain and it redirects to here, it's probably masked.

Hernan: Yeah, that's exactly what I did for a client. They were having something like Volusion or something as their main e-commerce website, and their main e-commerce was out of my hosting. We hire another hosting just for the blog, because it was like Shopify, the main domain was maxed to the Volusion platform. Via DNS, we had to open a blog.domain.com and start blogging over there. It was an extra step that you need to take, Laurie, because Word Press, it would take a ton of time for you. In this case you do not even have blog capability, but in case some other clients come with another e-commerce project, like Magento or whatever, Shopify, et cetera. It takes a ton of time to learn Word Press, so it will be always better to work with that. Otherwise it's not worth it, or they need a ton of money.

Bradley: That's like when I get any client on a custom web platform and they ask me, would I be willing to optimize? I tell them no. I tell them flat out, “I'll provide consulting services, that I can give instructions to your web master to do it, but I'm not going to learn a new platform for one client.” There's no way they're going to pay me enough to do that.

Which To Choose Between RYS Academy And MasterMind?

Okay Brian Dunn says, “Your road map doesn't include RYS. For people who are already monetized and have some industry knowledge, but want to go ninja school to seriously up their game, but you can only pay for either RYS or Master Mind, can you walk through why you might choose one versus the other?” Great question Brian. I would say go with MasterMind. The reason I would say go with MasterMind is because number one, if you join MasterMind, when you are ready to purchase RYS, you get a 30% discount. That's substantial, number one. Number two, MasterMind, every two weeks we hold a webinar. It's the community where you have access to us, and my team members, as well as all the other SEO professionals in the group, so there's a lot of discussions that go on. A lot of people sharing great information, results, that kind of things.

Not that RYS doesn't have kind of an aspect like that as well, but RYS is one specific part of SEO, whereas Master Mind covers so much. There's bits and pieces of RYS sprinkled throughout the MasterMind as well. Again, I would recommend going with the Master Mind because that's going to give you a foundation that you can build upon. When you're ready to join RYS, you also get the 30% discount.

As well as, you get all the other stuff that we have, included in the Master Mind membership, that's under $300. IFTTT SEO Academy V2, Master Class, you get to attend all those webinars, and access to the members area for that. That's all included in MasterMind, as well as all of our other products that are under $300, you get those included. Any of our products that are over $300 you get a 30% discount on, and you guys also, as MasterMind members, get first access to products when we launch. First access to services. You get to be beta testers. You get review copies of stuff before we launch. There's a lot of benefits. Does anybody else want to sell him on Master Mind also?

Hernan: No. I was about to say that, as a disclaimer, the discount doesn't include services.

Bradley: No, training.

Hernan: Yeah, only training.

Marco: The only thing that I would add, if you have a 22 caliber pistol, and a 50 caliber pistol, they're both guns, and you can shoot with both, but shooting a 50 caliber is so much fun, man. One's a pistol, and the other one you can watch stuff blow up, so come on over to the dark side when you're ready.

Adam: Yeah again. RYS is awesome, there's no question, but the reason I would recommend MasterMind is because of all the additional benefits that come with that, and you get the discount on RYS at a later date, or whenever you're ready. You get the discount immediately, but you can purchase it whenever.

Marco: I agree, because it has not only everything that you mentioned, but the members, or the partners, of MasterMind are constantly in the community. We're always providing guidance or answering questions. Just taking care of the community as best we can. You also get that benefit.

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What Are Your Favorite SEO Task Management Tools For Outsourcers?

Bradley: Jenny says, “Afternoon gentlemen. Thank you all for your hard work in these Hangouts. I will plus one that. What do you guys use for SEO task management? Any favored apps or workflow for outsources and the like?” Adam's pinging me. Cameraman. Sorry, I've gotten distracted with Facebook Live this time guys. Okay. Now it should be a bigger video. Okay, SEO task management. You know what, I've always used, for a long time now, about two years now, I've been using Trello for training. Recently, within about the last four or five weeks now, I've been using an app called Flow, which is like, I should show a demonstration of it real quick. It's freaking fabulous. It's going to be highlighted in that new training course that's launching at the end of this month, called Outsource Kingpin. We're talking about that a lot. It's not necessarily an SEO task management tool. It's a workforce management app, and it's really cool.

The reason why, any of you that haven't done Trello yet, haven't used Trello, I think it's great for training and creating working procedures for specific tasks. If you guys aren't familiar with what I mean by working procedures, that's where you take a task and you document how to do it, both in video and with written out or documented steps. Linear steps, step one, step two, step three, in order to complete that task. With Trello, I would put tasks into Trello boards that would have the step by step process. It was hard to organize the tasks into higher level projects, at least I found it difficult to. I find Trello to be awesome for just teaching the working procedures for a particular task.

However, Flow, let me show this to you guys real quick. I think it's called getflow.com is the name of the … It's a paid app though, that's the difference. Just so you guys know. Let's go here. I'll log in and just show you guys. I started using this about four, five weeks ago with one of the teams that I'm working on, the ATM site building team. Let me show you guys what this looks like, why I like this so much. This is like a combination of Trello along with Slack, the chat app, which we use for semantic mastery anyways, my partners and I, we're always chatting in Slack. Slack is the developer of this, so everything integrates. They also have a time tracking software, it's called GetHarvest.com, that integrates with this as well, so you can star to actually track the amount of time spent on each task. Like when you start to build an outsourcing team, you can monitor how much time is being spent on every task. There you can see where who's being more efficient than others. Then you can go and ask, “Why is it taking you twice as long to do something it is somebody else? Is there something that you don't understand? Do you need some additional tools?” Whatever.

This is the app guys, if you take a look at this. Here's the team that I've been working on, what they call work spaces. This is ATM site building. You can see over here some of the projects that we work on. What I like about this is, for example, if I look at the campaign review, if I come up here and change the view to can ban, the can ban view version is the same as Trello. Any of you have seen me talk about Trello before at all, I always talk Trello up this way. This is a technique that I actually learned from Peter Garrity. That's create these lists to do, doing, done and needs attention. When a VA comes in, in this case the team leader, this is Hazel, our team leader for this particular team. When she comes in, she grabs this card, which is a task, and drops it in here, into doing. She opens it up and it shows all the tasks that need to be completed. What they call sub-tasks, that she can go right on down the line and check it off. When she's done she puts it in the done list.

If something happens, and she's unable to complete the entire task. Let's say that she gets down to this point and she gets stuck, then she can drag this over to needs attention, and I'm subscribed to this board, so that when something gets dumped into the needs attention list, I get notified of it, and I can come open it up. She can actually leave a comment if she wants, in the actual task. Let me close this and you can see it. She can leave comments and say why she had to stop at that particular sub-task. Then I can go resolve the issue for her, give her assistance, whatever, and then drag it back over to to-do, once I've resolved the issue. She can bring it back and work on it again. This isn't necessarily an SEO specific work management app, and hopefully Jenny you weren't asking specifically about an SEO management app, but this one itself, Flow, is really cool. It is a paid app.

Trello is free, but Trello I think is much more difficult to organize stuff into more general projects. Where you combine multiple tasks into overall projects or procedures, does that make sense, then this one I find to have a lot more functionality. I don't know, hopefully you guys found this interesting. I'm going to be transitioning, trying to bring in most of all my working procedures into this, into Flow and using it. We're paying for it right now. It's like $59 a month for up to ten team members, or ten sub-accounts or whatever it is. It's very valuable though. I've found this to be one of the easiest ways to manage a team, and I just started using it about four or five weeks ago.

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Bradley: What's good about this is it's not only, not exclusively for SEO. It will help you a ton. I've been using Trello for awhile now, but what's good about this kind of project management, or task management, is that first you will need to go through the hard work of actually splicing, or kind of dividing your main task into little tasks for your VA's. That's what we did with V2, et cetera. I think this goes two ways. It will allow you to actually manage your projects, but it will allow you to be actually more picky, I would say, with the tasks you're giving to your VA's, which I think is great.

Bradley: Yeah. Like I said, in here they've got a chat app. You can create chat rooms and assign specific people to it. You can assign workers, team members. Again, it will integrate with Harvest. I'm only pitching this, guys, because I think it's such a good program. This is the other thing. Those of you that are starting to build out teams, this is something that's going to be, I'm working on building out the management procedures right now, with Hazel. As soon as I'm done working with her in building these out, then I'm going to work on bringing the individual builders, which are her subordinates, the people that she manages. We're going to bring all their tasks into here, and have it set up in a hierarchy.

That's when we're going to install this Harvest right here, which is the time tracking app that integrates with it. That way we can start to identify, from our workers, who's being the most productive, and people that aren't being as productive, why, we can address that. We can make sure that they're clocking in every day, they're giving us eight hours a day, five days a week, 40 hours a week basically, all of this. Again, this is something that we're going to be integrating into our system. Up until now, I've done everything just using Trello and Google Docs, and that's pretty much it.

Would You Disclose The Relationship Between Child Sites To The Parent Site Within A Network?

Okay, good question. Next one. Chris says, “Questions submitted via support desk. Customer prefers not to disclose their name. If you lived in Buffalo and were going to create a Buffalo home services network of sites, doing everything from landscaping to home repair, and you were going to be starting from scratch and using RYS, IFTTT to build it all, would you blatantly claim the relationship between the sites and their connection to the parent DHS network so you were 100% publicly claiming everything about how they're related, or do you see that as just being way too risky? Is there some other reason you wouldn't even think of doing that? If you were just going to out claim it and also have a spare LLC laying around, would just use that LLC to do it, so it's even more legit, and use that single business to create all the pages, YouTube channel, and everything from all the different home trades? If not, which persona approach would you take?”

Okay. It's a bit of an involved question. I would have to think about that. I don't see a problem with having a consistent brand across all of them. However, I would try to limit my risk in a way, such as be building out sites on sub-domains and such so that I could separate liability, my exposure in other words, in case any one of my sites were to get hit. Here's my point. If I was going to say like Buffalo Home Services, maybe I would call it like BHS.com, or BuffaloServices.com, or something like that. Let's say you were going to go with that. Then I would build out maybe industry specific sub-domains. We already know that the site is going to cover just the Buffalo area. You've got that in the root domain, so that's pretty apparent.

What I would do is probably do like landscaping, plumbing, HVAC, all of those would each be individual sub-domains. The only reason I say that, instead of putting it all on one site, you could put it all on one site, just so you know. If you were going to do that, then it would be all the same brand anyways. You wouldn't have anything to do about linking out different sites and all that. I would all be the same site, and that's perfectly okay. You would want to silo the site out that way too, but if you were to every do anything that Google didn't like, then they slap your site, you're going to lose all of it. You've got to keep that in mind.

What I would probably do is build it out on one domain. I understand you're asking, “Should you be using different domains?” Personally no, I would try to build that as a brand, potentially, the Buffalo Home Services as a brand, so why not build everything out on sub-domains of that root site? The root site could then be like a billboard for your brand. In other words, it's like an online brochure, it explains what Buffalo Home Service is, what your vision is, what kind of service you're trying to provide to the area. Then from there it could actually link to the sub-domain sites as kind of a directory. The root domain would be almost like an index page. Then all of your sub-domain sites would be covered. From there, the only reason I would do that is in case any one of your sites were to get hit for something, it wouldn't affect all the other ones. If your HVAC site got hit with a penalty for some reason, then your plumbing site should be fine, it shouldn't be affected. How would you do it Hernan?

Hernan: Yeah, definitely I would go the sub-domain route. I think it was Marco who shared that Viper Chill. I'll see if I can find it. The Viper Chill post. It was like 16 companies own, probably the first page of Google, and they are blatantly related. Those are called money block networks. Instead of private blog networks, those are called like that. There are a bunch of cases where you have even different domains all under the same IP, on the same server. Google does not penalize them, and they are all interlinked.

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I think that as long as you are honest with your clients, et cetera, and you're telling them, “Hey, we are part of these networks.” You should be fine. You are open, you are out there and you are actually owning your content, which is what we have been preaching all of this time. I would definitely go the sub-domain route, just in terms of protection and to actually leverage your own SEO efforts. If you do like landscaping.bhs.com, and then you do home repair, home repair will be easier to rank than landscaping, and so and so of the subsequent domains because of domain authority, et cetera. I think that would be the best way to go.

Marco: I went over this on Monday. You validate the entity, right? That's why all these people can get away with it, all these other big companies. The difference between those and private blog networks is entity creation. They validate it, we don't. That's when we get in trouble.

Bradley: That's what I was saying. I would be trying to build that as a brand, Buffalo Home Services, because guys, brands are rewarded, in part because they're validated entities, which is what Marco was just saying. That's in part why they get rewarded, because there's semantic validated entities. That's part of it. That's why I would say, go ahead and claim it. As far as the LLC, that's up to you. That's more of a business call, as to whether or not you'd want to have. IF you're going to be building out a large network of sites all around that particular brand, then it would make sense to have a separate entity specifically for that business, for Buffalo Home Services.

For example, you guys know I run a ton of lead gen sites. I run everything under my main corporation, my local market consulting business. I just use, I've got some DBA's, I've got to be honest, some of them I don't have DBA's for, but some of them I have DBA's for. However, one of my clients is a particular contractor that I've got a bunch of sites for him, all over the place. That's under a particular brand. In retrospect, I probably should have created a separate corporation for that, because I do a ton of lead gen stuff for him, and we do equity share anyway, and there's some benefits to having a separate entity for that one particular business because we have such a network of sites, all from that same business. I don't know if that makes sense.

What I'm saying is, I've got things underneath my main corporate marketing account that are in like the home services industry, a lot of different sites like that. I think for the larger sites, the larger projects that I work on that cover multiple sites, that should almost be its own entity. For accounting purposes, there's a lot of benefits to having it like that. Again, that's going to be a little bit more red tape on your part. It's not hard to do though, LLC's are easy to set up. Yeah, that's how I would do it. I don't see anything else left to answer in that question. That was a pretty intense question.

Greg says, “Holly just joined your IFTTT training this week, and have to say it's …” That must be hi, it's probably auto-corrected or something. “Just joined your IFTTT training this weekend. I have to say it's one of the most organized courses I've ever seen, and I have seen many over the years. Good job.” Plus one that. Thanks Greg. Appreciate that.

How To Manage The Access Of An Account From Multiple IP?

Kevin says, “Hey guys, have a few questions about setting up networks. Do we only use one USA proxy per network, per business? Which accounts absolutely need to be phone verified? If any accounts ever need to be re-verified, does the number need to work to receive re-0verify messages, or do I need to paste the phone numbers to re-verify? What's the best way to manage a client not being able to sign into an account to bind their IP, or client signs in for multiple different IP's? Thanks as always.”

Okay, couple questions. One USA per proxy per network per business. No, you don't have to do that man. You'd need a lot of unique proxies then. You don't need to use any proxies if you're only creating a handful of accounts. For example, the Get it Done network that I created for the IFTTT V2 training, I created that under my own IP. I showed how to use proxies, because I don't build a whole lot of networks anymore, I have VA's that do that for me. However, if I was building a bunch of networks, I would definitely be using proxies. I just don't need them because I don't build them very often anymore. If I build one network every three months, then I can create it under my own IP, it's not an issue.

Kevin, if you're building a bunch of networks, let's say that you just have five dedicated proxies, then on Monday you build a network with proxy one, Tuesday proxy two, all the way through. When you get to the following Monday, you go back to proxy one again. Does that make sense? You're just cycling through. It doesn't matter. You can actually, we've tested this, but you can create two accounts, you can probably create more, but it will start to force the phone verification when you create the account. You can get away with creating two accounts, per IP, in a 24 hour period. If you've only got two or three IP's or proxies, spread them out. Use it for 24 hours, create one or two account sets, and then switch to another proxy. Then in 24 hours, or more, let's say you wait two days, you can go back and use that first IP again. That make sense?

As far as the phone numbers, what we do when we create the accounts, we record, take the phone number and copy and paste it into the spreadsheet, or account workbook. Then if we go to sign into the account and Google triggers the re-verification, which happens from time to time, most of the time all it's going to ask you to do is paste the number in that was used when you created the account. You can just copy that phone number out of your spreadsheet, paste it in, and it will unlock your account. The other thing that you can do is create the page login, which is what I recommend, and that's why it's part of the process of the IFTTT, when we create the accounts and everything, is to create a Google page login. Guys, by the way, all these sign in issues that we're talking about, pretty much are exclusive to Google. I don't have sign in issues with any of the other accounts. It's just Google that has this happen. Keep that in mind.

When I'm talking about a page login, I'm talking about creating a Google Plus page login, and logging in and doing everything through that, because that doesn't trigger phone verification. If you have the page login details, you won't get verification issues. You do get verification issues if you try to log into a profile, which is a main Google account, from a foreign IP. What I mean by foreign is I mean unrecognized, and unrecognized IP. Also, sometimes if it triggers a re-verification and it doesn't give you the option to paste the phone number in that you used when you created the account, then it will ask you to put a new phone number in and verify that you're human. It'll be a text message.

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Just so you guys know, we've been having trouble recently, even with our Philippines VA's, being able to phone verify accounts using sim cards. I know that other people have had issues with like call fire numbers not working anymore. I know burner numbers are still working for Google, but those days are numbered probably as well. They're getting much better at being able to determine whether they're burner phone numbers, or throw away phone numbers or not. Just keep that in mind. I actually started buying phone verified Gmail accounts now, and that's what our VA's are actually using now as well, because we're having difficulty phone verifying Google accounts the way that we had been. You can always buy phone verified accounts as well, is what I'm saying. All right. The provider that I'm using for that is listed in the IFTTT SEO Academy training. You can buy them from him.

What Are The Latest Anchor Text Rules When Building Web Pages?

Hump Day Inception. I love that. This is tag team back again. Whoop there it is. “What is the latest anchor text rules when it comes to building web pages? Iftu brought a question, what not to do when building anchor text.” Just don't hammer away on exact match anchors, mainly. Stick with mainly brand and URL anchors. What else you want to say? Longer phrases. Use questions. Questions are great for anchor text right now, because that triggers the mobile and the rank brain and hummingbird. Right Marco? It tickles those parts of the algorithm?

Marco: It's the Google tickle, man.

Bradley: The Google tickle.

Hernan: There's also a great tool that I'm going to paste on the event page. It's called Title Generator, which I have been using for, some of them make sense. You just put a keyword, whether it's a noun or a verb, in a box and it will generate a ton of titles that you can actually use them as titles, but use them as anchors as well, from within your post, whether linking internally or externally. It's a great tool. It's free, it's super simple. Some of the titles do make sense, some of them don't, but I think it's a great tool to generate those long anchors that we want to use to have a more natural anchor text.

Bradley: Yeah. That's a great point. The other thing is, guys, you know one of my favorite tools of all times ever is Power Suggest Pro. This is a great tool too. Stick your keyword in there, have a handful of keywords. I'm sure you already have those anyway. Use Google. You can actually use Yahoo and Amazon and Bing, and everything else as well, YouTube if you want, it doesn't matter. My point is, post your keyword in there, then hit search, it'll spit out a long list of suggested phrases from any one of the search engines that you select. Those will give you great ideas for anchor text too, because they'll be very diverse, and it's stuff that people actually type in and search for. Those are great keywords to use. You don't have to just stick with Google either. You can get other ideas. We're talking about just for generating anchor text. Keep it diverse, but it'll still have your keyword in it. These are great terms for anchor texts.

What Are The Anchor Text Rules For Citation Descriptions?

That's Adam yelling at me again in the Slack chat. “Also, what are the anchor text rules regarding citation descriptions?” I don't know what you mean by that? Anchor text rules regarding citation descriptions? If you just mean like, what is your keyword rules regarding citation? With citation descriptions, I try to give it like a compelling, consider it a call to action, because most citation descriptions are going to be very limited in how much you can put in there. A lot of times they're very short descriptions. They won't allow you more than like 500 characters, and even sometimes that's a lot. Sometimes it's like 200 characters, something like that. Usually when I'm doing citation descriptions, and I hope this is what you're asking about, DC, because maybe I'm just misinterpreting the question.

Usually citation descriptions are very little, so they don't offer a lot of room. Most of the time, obviously, I'm purchasing them from a citation building service like Loganix or Marketer Center. They will give you a little text area that you put in the short business description, and that's what's going to be used anyways. As far as that, I usually just try to get the main keywords into the citation description. Whatever the main services or product that I'm selling. Most of the stuff that I do is for service, you know tree service, for example, we'll say, “Offering residential and commercial tree trimming and removal services in blah blah blah area and surrounding areas.” You get the keyword in there, the service keyword, the location keyword, that's all I usually do. It's very short. It'll say, “Call for an estimate.” Whatever, very short, compelling call to action, but it has the keywords in there. Just don't stuff it if you don't need to.

The other thing to keep in mind, this is a question that comes up often, when people say, “Well how do you get to rank in the maps pack for your secondary keywords? If you're ranking for your primary keywords, how do you rank for your secondary keywords?” Well that's one way guys that you do it. Build additional citations on other directories. You're going to have your core citation directories that you want your business in, in the business description, you're going to want to put the main keywords, your primary keywords. When you get done, you want to go after the secondary directories, hyper local directories, things like that, where you put in the secondary keywords in the business description. That's going to start to build that other relevancy to that listing. That will help you to start to rank, that and other things that you can do, will help to rank for other keywords in maps, as well as you can also do that same process to rank in other maps areas.

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That's a little bit more advanced, and we talk about that inside the MasterMind. Hopefully that makes sense to you. As far as anchor text, there is no anchor text that I know of in citation descriptions, so I'm not sure what you meant by that, other than I'm just assuming you mean keyword density, essentially.

What URL Shortener Would You Recommend In Lieu Of Bitly?

What shortener would you recommend in lieu of …” For what, Clint? I'm not sure what you mean.

Chris: In lieu of Bitly.

Bradley: In lieu of Bitly. I don't know, we use Google for a bunch of shit, but there's a ton of link shorteners.

Hernan: Yeah, in fact, I pasted a link that has 25 or something URL shorteners. Some of them are 301, some of them are 302. It's a nice resource that you can tinker with.

Bradley: Here's another one too. This is URL shorteners that allow redirects. Here's a bunch of list right here. You guys see this?

Hernan: Just be careful with GO or GL, you seen them? Not to spam directly. We had some issue by doing that.

Bradley: 301 link shorteners. Yeah, like I use Google Links very strategically. I want Google to know what I'm doing with those, so I don't use them for pure spam campaigns, but I do use them for a lot of other things. Okay, we've got give more minutes. Anna was trying to get us out of here early.

How To Fix Issue With YouTube  Video Views Recipe On CrowdSearch?

Josh Bailey says, “Having trouble with the recipe for YouTube video views that you were using, Bradley, on CrowdSearch. Maybe it was a user error. Does it still work for you?” That recipe for YouTube video views that you were using, Bradley, on CrowdSearch. I don't know what you mean. Sometimes the CrowdSearch clicks don't register as views, but that's not the point. Honestly, it's really not the point, guys. The point is to show, if you're talking about the referral traffic, it's the referral traffic.

When somebody clicks on to the YouTube video link, whether it registers your view, it doesn't matter because YouTube is aware that there was a visitor that watched the video, and they know where they came from, because they know what the referrer was. With the referral traffic, I'm assuming this is what you mean. I know sometimes your campaign will run and you'll go back and you won't see your view count going up, but it doesn't matter. That's why I use the goo.gl short links as my last hop to the video, so that I can go look at the analytics, the click analytics, on that short URL, inside of goo.gl, and I can see the clicks being delivered to the YouTube video.

It will show the referrer, the browser that they were using, where they're located, all of that. As long as YouTube is seeing that data, which they are, you're still getting the benefit. Whether the view registers or not, it doesn't make a difference. Does that makes sense? Hopefully that's clear, and I hope that's what you were asking for. I still use the campaigns all the time, and the view count doesn't go up, but it doesn't matter, my videos see improvement in ranking because of it.

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Would You Avoid Using Huffington Post's RSS Feeds When Using Authority Sniper?

Sky says, “When using authority sniper would you avoid RSS feeds such as the Huffington Post?” Well it depends Sky. If you can get a category post that would be aligned with the topic, then it wouldn't be such a bad idea, but you certainly don't want to go with their broad, because there's too many damn topics. It would be unrelated. Sky, but you can do something like Feed Rinse. If you go to feedrinse.com, you should be able to create. I don't know if you can still get into it or not, but if you have a Feed Rinse account, you should be able to go in and create a filter that will only allow certain posts. It will generate a custom feed from Huffington Post. It will only allow certain posts to pass that contain a hashtag or a keyword, or whatever it is that you set up. A specific tag, whatever.

What Are Some Good WordPress Themes For Affiliate Websites?

I know we've got to go. We've got two minutes guys. “In one of the earlier Hump Day Hangouts, you recommended a Word Press theme that may be good for affiliate websites. Can you give you affiliate link to that Word Press theme? Thank you.” Don't know which one you're talking about Ganty, sorry.

Adam: Ganty, if you leave it on the page, type it in here, we'll get back to you on the page afterwards, just let us know what it is.

Bradley: Probably the one that I was talking about, because I always use Ink Themes, guys. I have been for years. However, I really live Thrive's themes now, like the whole Thrive plug ins and themes suite is really good. Ink themes, they have one in here, it's an affiliate, product review type site. It's not bad. I just like Ink Themes because I've been using them forever. You can check that one out, that's probably the one I was talking about.

“I'm in MasterMind. What else do you need?” That's right. Anything else guys? I know we've got to go. It looks like we're just about done. All right. Sweet. We're done.

Hernan: Yup we're done.

Bradley: All right guys. Thanks for everybody being here, and our experiment with Facebook Live, as I look directly into the mobile phone. I don't know how that came out. We're going to go back and review it, and we'll see what it's like for next week. We'll make it better for next week. Thanks everybody for being here.

Adam: See you guys.

Chris: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 77

By April


Click on the video above to watch Episode 77 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hey, everybody. Welcome to Hump Day Hangouts. Today is the 27th of April, 2016 and we are on episode 77. Hernan is still out and about so we've got the four of us here today. We'll go down the line like we usually do and say hello so we'll start with you Chris, what's going on?

Chris: Nothing much, doing excellent here. How you doing?

Adam: Not bad, not bad. I'm actually getting sunshine now which is nice. We almost had snow which is … It's hard to believe it's almost May.

Chris: Yeah. Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 77” »


What is the Difference Between RYS Academy and IFTTT SEO Academy?

By April


One of the questions asked during episode 65 of our weekly Hump Day Hangouts was about the difference between Semantic Mastery's RYS Academy and IFTTT SEO Academy.

The exact question was:

Hey I watched both the sales videos of RYS Academy (a.k.a. The SEO Time Machine) and IFTTT SEO Academy

Still it's little bit confusing.

Could you please let me know what's the difference between RYS Academy (a.k.a. The SEO Time Machine) and IFTTT SEO Academy?

Thanks?

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RYS Academy Tactics for Affiliate and Money Sites

By April


 

A question on the proper execution of the tactics discussed in RYS Academy was asked by a participant. In addition to his question at Episode 59 of Hump Day Hangout, he also asked how to integrate these strategies in money and affiliate sites.

 

The exact question was:

 

Hey Guys! Merry Christmas!
Im a new RYS user, im just starting to watch the training videos and wanted to know:

1) which will be the best approach to apply RYS to affiliate marketing?

2) I create my own money sites regularly, should I use RYS to link to and rank my M$ ? Or I should try to rank the G properties instead?

3) As you know, affiliate offers are more competitive than local most of the times. Did you had success trying to rank G properties for affiliate promoting?
Thanks in advance.
Facu Oreste


Weekly SEO Q&A – Hump Day Hangouts – Episode 59 – Christmas Edition

By Joriel


Click on the video above to watch Episode 59 of the Semantic Mastery Hump Day Hangouts.

 

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hello everybody, and welcome to hump-day hangouts. Today is the 23rd of December, so it is technically Christmas-Eve-Eve. We've got everybody here, so I'm just going to go down and have everybody say hi. Hey Chris, how is it going?

Chris: Hey Adam, how are you doing?

Adam: Not too bad. If I'm blurry or shaky, I'm actually on the west coast right now and so I'm working off my work laptop, which isn't quite as powerful as my desktop at home. Hernan, how's it going?

Hernan: Hey Ahdam. Hey everyone. It's really good to be here.

Adam: Hey Marco, how're you doing?

Marco: Hey everybody, what's up?

Adam: Real quick, before we get to Bradley. If you guys haven't checked out our blog lately and seen some of these posts that Marco's been putting out, you need to head over to the blog right after Hump Day Hangouts and go read those … but we'll get back to that. Bradley, how's it going?

Bradley: Good. It looks like you and I are the only festive ones today.

Adam: Well, I have a feeling Chris has got something lying around, but we'll see if he puts it on.

Bradley: Make sure you turn the blinking on Chris.

Adam: We've got a few announcements today. Something I noticed earlier this week, and I can't say for sure whether it's still available, but I heard that Main WP is going to a subscription model for all of their extensions. If you are a Main WP user, or if you've been thinking about it … what you generally use it for is for auto-updating or quickly updating and keeping control of Word Press sites. Oh, wow. That's awesome Chris.

Bradley: I had to click on him so that everyone could see it.

Adam: We'll put a link in here. Go check it out. You can grab them all right now, or you can buy one or two if you want them. I think it's in 2016 … on the first maybe, they're going to change their subscription.

Bradley: Let me jump in for a minute. If any of you guys are doing any sort of … any type of your own hosted networks, then it's something you should absolutely use. You can even set up Main WP and manage your own [inaudible 00:01:54] sites or client sites, even. It just makes it a hell of a lot quicker and easier, more efficient to update stuff. It's got a lot of really cool extensions too, so absolutely check it out before they go to a subscription model. Otherwise you're going to be paying monthly for stuff that you can get now, for one-offs.

Adam: That said though, I think just the base monitoring is free. I may be wrong, because I've been using it for years. I could have been grandfathered in.

Hernan: Yeah, that's free.

Adam: Okay, cool. Regardless, check it out. It's an awesome product. On our end, we're going to have a holiday sale starting tomorrow at 12:01 AM, eastern. Hopefully you saw the email that told you that's going to happen. We've included some additional space products in there, so keep your eyes peeled for that. We'll be giving you guys the link on our social platforms, as well as sending out an email and let you know all about that. You can go check that out. We're not going to spoil it, we're just going to say it's going to be pretty awesome. Check it out.

If you haven't yet, please go to search-base and sign up for your free account. We've got some good stuff coming down the pipeline, and there's going to be some perks for people who sign up. I'll pop the link in there, but it's a free account. There's no paywall or anything like that, you just sign up then you can check it all out. Like I said, I'll put the link in.

Anybody else got some announcements?

Bradley: No, I think that's it. I don't have anything.

Adam: Good deal. All right, lets get started.

Bradley: All right, good. That way I can take this hat off.

Marco: I have one, wait a minute. Santa Claus is coming to town.

Adam: Actually, I do have one more. Marco, I said I'd come back to you. Do you mind giving people a little … obviously you can talk to it better. You've had two pretty awesome blog posts in the last couple of weeks. If you just want to tell people about those real quick so they can see if that's what they want to go check out.

Marco: The first one I did was regarding the Google Dance. We all knew that it took place. We couldn't put our finger on it. We didn't know why, we just knew that it happened. We knew that when it was going on you just left things pretty much alone, or you just kept going on schedule and not deviating. Now we know why it happens and for how long. We actually have the metrics and everything that Google uses and why Google applies this to your website. It's actually a mousetrap. It's to catch you doing your SEO. “Okay, there we have an SEO operating.” You'll get sand-boxed, and you're not likely to get your rankings back. I go into all of the detail, if you want to go look at it. It's called the Google Dance. Go take a look.

The other one is, I predicted the death of the PBN. I'm playing NostrAdamus right now. I'm predicting that they're going to die, and I went on and explained why. I think that the research is really good, the research that I've done. The foundation is solid. It's not theory, because anyone that does PBN's has seen that they get diminishing returns. We've been saying that it's been due to link loss. We figured, “it's power, it's link loss.” Now we know that it's not actually just link loss or loss of power. We know why it happens. I go onto explain it in the blog-post and why it happens. For those of you who want to know how to rank in 2016 and beyond, because it's not just for 2016 … it's just how to rank, period, and how to stay on top, then go and have a read.

Chris: It makes some good holiday reading, Merry Christmas.

Adam: Some light SEO reading for the holidays.

Hernan: Marco also coined a new term, which I think is pretty badass. You can read it over there as well. PRN's … what does it stand for? It's public ranking networks, right Marco?

Marco: That's correct. That's what's working.

Bradley: Okay, is that it?

Adam: Let's do it.

Bradley: One thing I wanted to mention was Merry Christmas to all, happy holidays. We'll be back here before New Years, so we'll get a chance to wish you happy New Years next week. I just wanted to wish everybody happy holidays and merry Christmas. I'd say “God bless” to all of you and all of your families. We've had a wonderful year, and we're really looking forward to next year as well. Over the next few days, just spending time with family is going to be good … some time off, even for us. I just wanted to wish everybody a Merry Christmas for that.

Also, we did do a … I don't know if we ever posted the video somewhere, but we had a Merry Christmas video that we were going to post out too. Did we do that yet Adam?

Adam: Shhhh.

Bradley: Oh. Pay attention, be looking out for that.

Managing Subdomains for Location and Blog Assignment

Adam: All right, guys. We've got a few questions already, so lets jump right into them and we'll roll through it as we often do. Mark O'Connell says, “Hey guys, I hope you're well. I have some questions for you. Sorry if these ones have been answered, but I've been going through your webinars like a maniac playing catch up. There's a lot of information to digest there from the semantic SEO banquet.” I like that. I'm going to plus one that. “When you're using a sub-domain method, do you use the same blog to link to each sub-domain if they're just different locations, or does each sub-domain get its own blog?” 

Each sub-domain gets its own site, if that's what you mean. If you're talking about local, for example, and using sub-domains for different locations, then each sub-domain is going to have its own blog. It's going to have its own WordPress install, if that's what you mean. I think that's what you're asking, and each one is going to have a separate … let's see, “same blog to link” … No you wouldn't use the same blog to link to each sub-domain. I'm not even sure what you mean with that. Again, each sub-domain is going to have its own WordPress installation on it.

Hernan: Yeah, and also … sorry Bradley. Each sub-domain gets its own blog, yeah. Each sub-domain will be treated as a stand alone money site. The will get their own blog and they will get their own network as well. They will be treated as stand alone money sites.

Bradley: They can get their own network, it depends. You can use one single branded network for all sub-domains if you wanted. It depends on how strong the competition is and what exactly you need. I can't answer that for you in this question, there's not enough information. For example, I do a lot of tree service stuff and I've got a bunch of tree service sites on sub-domains for this one particular company that buys leads from me. We just have one branded network for that, and all the sub-domains feed into that one branded network and that's it. I was able to accomplish, with one network, what I needed to. If you find that you have one branded network and you're not able to get the results that you want, then you can do sub-domain specific networks. It would still be a branded network, but you would add the geographic modifier in there, like the city name or however you build it out. It's still the same brand, it's just a different location. Right? You can do that as well.

“If you do just use the same blog, do you put the blog on the sub-domain?” Again, that's not what we do, so that's not how it would work.

“Is there a limit to how many sub-domains you can use per money site? Would you only do a small geographic location or is country-wide okay? I would like to do an England-wide site, or would you just advise to go city by city and sub-domain the suburbs?” I usually do state. I usually go by city sub-domains. Typically my sites … I haven't really done any that are big enough to where I've had to do more than 10 or 12 sub-domains. That's usually as big as a contractor wants to service. You have just got to remember though, having sub-domains is great because each site, like Hernan mentioned, is considered a stand alone site. That's also a good way to protect a brand or a domain, by building out on sub-domains. In case the sub-domain catches a penalty, it's not going to destroy the root domain and all of the pages, posts, and sub-domains attached to it.

You have to be careful though, because … I don't personally like to have a sit with more than a dozen or 15 sub-domains tops. Not that you can't, you certainly can. I would just be careful with that. If you're thinking about doing something like a directory site or something like that, you can use multiple domains and just split it up a little bit. That's my own personal preference. I know you can do more if you wanted to. Hernan, what's you're take on that?

Hernan: This is for foreign niches. I know it's kind of different, you're going for England. I've seen that big websites, when they are trying to go country wide, will usually use sub-domains, but use them a bit different. Instead of going geographic, they will go niche-wise. For example, I have this domain … on a foreign niche. I will go, for example, “Niche-A.domain.com,” and then all of the cities. Then Niche B, it can be, for example, “creditcards.domain.com.” Then it will be “paydayloans.domain.com.”

If you're going that broad, I would suggest that you go for niche instead of state or something like that. You would use the locations as categories. It's kind of interchangeable, depending on how big your competition is. As Bradley was saying, if you're going for the states of the U.S. you will need to do 50 something … 52 different websites if that's the case.

Bradley: Let's see, “What advice do you have for turning the main site copy into unique for each sub-domain? Sounds like a lot of work to keep the copy good if you have even a few clients.” Yeah, it is. This question gets asked often. What I've always done is I've just hired different writers for each location. That's what it sounds like you're doing, more location instead of niche division. What I always do is just hire different writers. That way it's 100 percent unique. Instead of trying to use the same content across multiple sites and changing it, because then you get into spinning and all that, I just hire different writers so that it's completely unique content for everyone.

It's just a cost of the build. I just factor that in when I'm projecting my costs out for whatever project it is that I'm working on. It's just part of a build. It's not that expensive. You can go to places and get content from 15 different writers if you needed to. That way, you're going to have 15 unique versions of copy for … it'll be for different areas, but they're all going to be unique versions anyways because they're written by completely different people. That's how I do it.

Hernan: Going after a big, big, big website, like going after all of the dentists in the United States … all of the states, that's a big project. It's a two or three year project, and sometimes you need a big team and a big chunk of change to make it work. What we usually advise is that you go as Bradley is doing. Go for a market in an area. Once you're monetizing that, you use that money to expand.

We've heard a lot of people going after the big, big prize … which is completely fine, but you need to make a living out of that and that's an expensive project. If you have the team and you have the resources, go for it. Usually if you're a one man gang, which is the majority of our students, we would suggest that you go one state at a time, dominate it, and move onto the next state. You will be building domain authority and trust flow as you move forward and you take over more and more states. The states that you start building subsequently will be easier than the first one. The first one, the domain was “virgin.”

Bradley: That's a good point. I would start with a particular region and build that out first. Like Hernan said, you want to start generating revenue. All too often, we get people who submit questions to us, through various forums, with these huge projects that they want to start. They take hours developing a strategy and even graphics to correspond with it when they ask the question. They present us with this freaking novel of information … with graphics and designs and structural designs and all of this, and it's so over-complicated. Why don't you just get started with one city, one location, and get that ranked, monetized, and generating revenue? Then build upon that. You're going to learn so much along the way from just building out one location to begin with … and start developing processes along the way.

That's the other recommendation that I have. When you start off with a smaller location, whether it is a city or a region or whatever, then as you're going through the process of building that out make sure you're documenting the process so that you can really systematize it. If you're talking about doing something on a large scale, like what you're talking about here Mark, you're going to want to have that systematized as quickly as possible so that it can scale. If you're doing this on your own, or if you're just doing it bits and pieces at a time, and you're not actually documenting a process for it, then it's going to end up becoming a very cumbersome and time consuming task. Instead it could have been systematized and outsourced or scaled very quickly once the process is in place.

Then you'll also have cost projections and everything else figured out, which is really, really important as well. It's all too easy to invest too much time and money into a project before it starts to give a return, and you don't want that. You want to be profitable as quickly as possible both in revenue and with your time. You want to get your time back too.

It sounds like a good project. I recommend you start small and then build from there. You can always build upon successes and eliminate failures as you go.

Recommended Setup for Tier 1 and Tier 2 Networks in IFTTT

John says, “Hello Q for the hump-day hangouts. Please clarify how you recommend setting up the different accounts; tier 1, tier 2, branded. Here is what I think you recommend. Tier 1 branded, your money site, or client site, or youtube channel at the center. You build out roughly 20 site profiles using the same name (Austin Plumbing Experts), same logo, same bio/description and then link all of the sites together.” That is correct.

“Tier 2, nonbranded, or persona accounts. For each persona, you create a blog on WordPress, blogger or tumblr at the center for a person like John Smith. You create roughly 20 sites, all branded, with John Smith with name, image, bio description. Again, you can link them.” Yes, except that the three blogs that you mentioned: wordpress, blogger and tumblr. Those aren't actually created for tier 2's. Those are actually created during the tier 1 process. You're going to use the wordpress, blogger, and tumblr from your tier 1 network. Those are going to be the trigger points for tier 2. You would still create a wordpress, blogger and tumblr for each of the tier 2 sites, not the center … not the trigger point. The trigger points would be tier 1. But you've got your concept right.

“This feels different to the Syndwire account setup on gigs on Fiverr, which talk about setting up 20 different personas on 20 accounts, but I think you regard those as orphans likely to be deleted.” You got it. This does feel differently then the Syndwire account setup because it is different. Part of the reason why our networks work so well is because we interlink everything the way we do and we're building an identity.

The identity is really what makes them strong, because we're in the semantic web guys. In the early stages of it still, but we are into the semantic web, or web 3.0. Identity is very, very important. It's a kind of currency on the web now, to have an identity. If you don't have an identity, the backlinks that you would build from there are disregarded or diminished considerable. That's part of the reason why we do that. Also, because the orphaned accounts are likely to be terminated. It happens often. When you have a stronger identity, as long as you're not spamming the hell out of them, they will last for a long time.

I've got IFTTT networks that are going on three and a half years old that are still alive and well today. Those are very powerful, by the way. They've been posted to for three plus years and all themed as well. Some of those are really, really powerful.

Syndwire is a different tool, it's a different thing. Even with Syndwire … when I set up a Syndwire account set, I still do it the way that we build our IFTTT networks. That's where I set up one profile and build out all the accounts under that one profile. I still interlink them and even add some addition sites into the network for that profile that aren't included in Syndwire, like Gravatar and About.me. Why? Because those are semantic hubs that interlink all of those to give it that semantic relationship between all of the other properties. It's very, very powerful.

Hernan: Just in case anyone is interested, what we're doing is what Tim Berners-Lee calls the “giant global graph.” You can just Google it. He coined the term so that machines could distinguish between the nature and significance of the content of what's now on the web. It's just a way to distinguish everything.

What we do is we point everything so that when the machine comes in … when the algorithm comes in, or the [inaudible 00:21:39] whatever you want to call it … it can distinguish what we're doing and actually categorize it and say, “Okay, I understand distinctly and this is where it goes.” It can decide way better how to rank it. Otherwise, you're just letting Google in and it's going to have to decide how to rank it, and where to rank it, and what it's about. Now you have a math problem. Trying to do all of this without guidance, and you're in trouble.

Bradley: The other part of it is … If you've got an account on Diigo or something. Let's just use a bookmark account, that's fine; Diigo, or delicious (which, by the way, is a Google data hub partner, social data hub partner). Let's say that you've got a delicious account out there and it's got no connection, no identity. It's just an account out there that's building links to whatever it is that you send to that account. Is that as valuable as a delicious account that has a profile image and a bio and is linked to all of the other properties with the same profile. All the content is all related around the same theme, the same niche, the same topic. Which link is more powerful?

It gets back to what we're talking about relevancy in trust flow and topical trust flow. That's what we can manipulate when we have these themed networks. Again, the Syndwire strategy … it works for certain things, there's nothing wrong with it. I'm not badmouthing Syndwire. What we do takes more work to do upfront, but it also, through our testing, provides better results.

You can still do the same thing with Syndwire. You can just create the account sets with a strong identity for each set. Then you can group your sets inside of Syndwire to do the same thing, where you can set them up as themed groups. That's how I do it.

I don't use that tool near as much as I used to, though, because it still does a lot of spun content and stuff. I'm just not keen on spun content for lengths. It's fine for Youtube videos as well.

Transfering Google Plus Local and Brand Page to Another Account

Caesar says, “Hello. How can you transfer a Google plus local or branded to a newly created Google plus profile. The reason is, I made a mistake and created two client sites on my personal G plus and I want to keep them separated. Thanks again.” All right. I'm going to pause the screen for a minute and pull up a G Plus account so I can show you how to do this. I need to get in to my G Plus account.

Hernan: Now is the time for commercials.

Bradley: Intermission.

Adam: This hump day hangout is brought to you by Semantic Mastery.

Bradley: We need some endorsements so we can start selling ad space. 30 second blocks.

Adam: Hernan, how is the weather down in Argentina?

Hernan: Right now it's about to rain. It's been hot as a furnace over the past couple of days. Buenos Aires is hot and humid. You can ask Marco as well. He loves the weather here.

Bradley: Yeah, it certainly doesn't feel like Christmas here in Virginia either. It's 70 degrees outside. It's like, “Come on man, I want it to be cold and …
All right, I'm going to grab the screen back. Hernon, I think I'm going to use you. Actually, who wants to volunteer? Adam or Hernon?

Adam: Not me. I'm on my laptop so things are a little slower.

Hernan: I will.

Bradley: All right, we're going to make Hernan the manager for a minute. Can you guys see everything?

Hernan: Is that the spammy account that you want to endorse me?

Bradley: Yeah, this is the pharma account. No, I never ended up building up this project. I had good intentions to, but I never did. So this is a good one to use.

This is a Google Plus page. You're logged into your main account … who asked the question … Caesar. You're logged into your main Google profile, then you go to the dropdown menu, go to pages, click on pages. Then you're going to select the page you want to transfer. In this case, I'm going to use this one as an example. From here, we want to click on the menu. We're going to come down here to the settings icon. Because this is the new and improved Google Plus experience, there's a manager button right here. Otherwise you go to settings and it would be across the top. There'd be a tab for managers.

We're going to click on managers, and right here you're going to see it says, “invite new managers.” I'm going to invite Hernan Vasquez and I'm going to select Manager. I don't know what Communications manager is, that's a new title.

Hernan: Don't touch it just in case.

Bradley: Yeah, I don't want to break anything. I'll have to investigate that one. I'm going to go ahead and click invite. Now, Hernan is going to get a notification in Google Plus and probably as well in his social tab of Gmail. It's going to say he's been invited to be a page manager.

Hernan: Let's look for it real quick.

Bradley: I'm just going to wait while he finds it. If not, Hernan, I'll send you the link for the actual page. And when you visit the page, it'll say that you've been invited to be a manager of this page.

Hernan: I haven't get anything, but …

Bradley: Let me do that one.

Hernan: Not yet.

Bradley: Sometimes it takes a few minutes before it comes in, so I'm just going to send this to you instead. Page ID is that one there. I've got to get rid of all this other garbage. I'm going to send this to you in chat, then you should be able to visit the page and it'll ask you to become a manager.

Hernan: Lets do that.

Bradley: Let me make sure that is what it's supposed to be, because these URL's have gotten funny too. Nope, that's not it.

Hernan: They've changed. If you had a B … ?

Bradley: You got it? That's all right. I'm just going to go visit the page. That'll give me the actual URL. Here we go. The extension is different. You see how the one I just sent to you says business.google.com? That's why it's weird. If it's just plus.google.com … it should be the same page ID. Let's just double check it before I send it to you. Whoops, wrong button. Yeah that's it.
Hernan: This is live guys, so bear with us.

Bradley: That's all right. This is good experience. You got it?

Hernan: I got it, but I'm still waiting … Oh yeah. I have it here: “You've been invited to be a page manager.”

Bradley: Accept that please, and tell me once it's done.

Hernan: All right, it's done.

Bradley: Now, if I come back over here and click on Managers again … I might have to refresh. Let's try it again. I told Caesar that I would answer this for him in facebook. Now you'll see that Hernan is no longer an invited manager, he is now a manager. See that? Now all I have to do is click on this and I can make him … okay, “must be a manager for one day before becoming the owner.” In 24 hours, I can come back here and click on this dropdown and it will allow me to assign him as the owner. Once I click on the owner button, it'll bring up a pop-up window that says, “Are you sure you want to do this? Are you absolutely certain. Because Hernan is a jerk.” It'll say something like that. I'll check the box to say, “Yes I'm sure,” and then I'll complete it. Once I do that, it'll make him an owner.

That's how you do it, guys. It's really simple to do. All you do, once again to walk through the steps, is on your main google profile go to pages. Go to your navigation bar, go down to pages, select the pages you want to transfer. Once you're on this screen, open up the menu, go to managers, add the manager that you want … the google account that you want to be a manager … that you're ultimately going to transfer it to. Click invite. Make sure you're logged-in in maybe Firefox or another browser … or tell your client to be looking out for it, or send them the link to the page. When they visit the page, they can become a manager there. Then come back 24 hours later, go back through the same steps, and there will be an option for you to assign them as the owner. Then you're going to confirm it, and then it's done. It's that easy. If you've got an attached Youtube channel, it'll transfer the Youtube channel over as well.

Hernan: So basically you need to put me as an owner of every page that you own Caesar, and we'll go from there.

Bradley: Yeah, it's going to say, “Careful with Hernan,” though.

Adam: Merry Christmas, from Hernan.

Nofollow Links to Main Site, Affiliate Links, etc.

Bradley: Hopefully that helps Caesar. Bill says, “When linking from your main site to your sub-domains, you want nofollow the links, correct? On the semantic mastery site, what is the reason for nofollowing the main nab, about, and hangout links? I'm curious about this since they are folders on the main domain.” Well, they're not, Bill. I nofollow because … it's called page rank sculpting. It's something we just talked about last week, I think, during hump day hangouts. I'm pretty sure it was last week. If not it was two weeks ago. Somebody asked a very similar question.

Like the about page … why would we want to rank that? Honestly, I could care less about pushing any juice to the about page, so I nofollow tag those in the menu settings of wordpress. Just like the terms of service and privacy policy and the contact us page … all of those pages, there's no need for them to receive any page rank or link equity. I always nofollow those.

As far as the hump day hangouts … the hump day hangouts is a redirect link to a google events page like this very page we're looking at now. Why would I want to transfer any of our page rank over to Google? They've got enough of it. You know what I mean? Google has got enough page rank, they don't need any of mine. I nofollow that. Those aren't sub-folders, that one was a redirect link. Those other pages, like the about page and contact pages, those are pages, they're not folders. They're pages that really deserve no link equity. There's no reason to push it over there. You want to conserve it and direct it to the pages that matter, not the pages that don't matter. Right?

Okay, next. “I'm guessing that links to other properties owned, or even affiliate links, should be nofollowed as well?” Yeah, I always do. Unless I'm trying to specifically push juice or equity to a particular site or page, I nofollow it. In fact, I usually nofollow all outbound links on money sites. It's easy to do because you just put a plugin on your sites called “nofollow external links.” There are several versions of plugins that do the exact same thing where you can nofollow all external links. Then you don't even have to think about it. Whenever you create an external link, it nofollows it. That's what I like to do for money sites.

PBN sites … different. PBNs sites, I leave all links to do follow, because I'm not trying to make a clear footprint. If you have no follow at all links on PBN sites except for links that point to your money site, that's a clear indication of what you're doing. Don't do that.

“Thanks guys, I have implemented many things that I learned here with great results. Much appreciated. Merry Christmas and happy holidays.” I will plus one that. “Bought video x product and have paid for it with prophet several times over already. Good share and great timing with the clicks are still cheap.” Yeah, that's the video extreme by Justin Sarti. That's a great product. Youtube ads are great, I love them. They're fun to set up, too.

Document and File Sharing Sites in Fiverr

Rick says, “Hey, Merry Christmas to all of you and thanks so much for your help. I've seen Fiverr gigs for submissions of contented document and file sharing sites like scribd, docstoc, box, and mediafire. Is this a useful tactic?” Yeah, that's one of the tactics that has been around since SEO. Doc-sharing sites … yeah it's still useful. Be careful with what you're doing as far as links in the PDF and things like that, but it's absolutely still useful. Some of those properties are really, really high authority type sites.

Hernan: I would use it as a tier 2 still. Usually these fiverr gigs will use all the same account. Your doc will be sharing links with god knows what.

Bradley: God knows what, right.

Hernan: I would still use it as a tier 2, or to push [inaudible 00:34:31] in maybe an internal page of an IFTTT network properties … like that.

Bradley: Or even link to your semantic hubs on tier 1. You can do that as well … like your Google Plus about page, or your gravatar page, or about.me. Anything like that, where you've got a list of links that are pointing to your other tier 1 properties, your other branded properties. That's a good place to point stuff like that. Then you can spam those, the actual PDF files.

How does this compare to RYS tactics? Is this is a good compliment?” We kind of do something like that in RYS, right? We just use Google Drive files with PDF's. That's absolutely part of one of the methods in there … one of the modules, right? By the way, we do that inside of the IFTTT networks, guys. Remember, we're using Google Drive and Microsoft One Note. Whenever you set up your IFTTT networks and you upload a video or stream a video to your channel and it syndicates … or you publish a blog post and it syndicates … it's going to create a word doc or a document that goes automatically to Google Drive and to One Note with links. Those are tier 1 properties. You're doing what you're talking about here.

As Hernan said, I totally agree. Fiver gigs suck for SEO, unless you're doing it strictly for spamming. I don't use Fiber for SEO stuff unless you're doing a turn or burn strategy, or even sometimes for Youtube videos … but even then I don't like to do that. If I'm doing Fiber gigs for Youtube videos, it's stuff like retweets, because those are social embeds. I don't do any sort of link building through Fiber, at all, ever. I haven't done that for at least two years. It's like Hernan said … you've got to figure guys, you pay five dollars (or maybe it's five dollars and fifty cents now) per gig, but the provider only gets four dollars? They're selling the same service to dozens, and even hundreds of people, and it's a massive footprint. I keep that shit far away from my money sites and anything that I care about.

Hernan: I would also add, without going too deeply into RYS tactics here, that what we do is way different from what these people are doing in Fiverr gigs.

Bradley: Hell yeah.

Hernan: We actually show how to manipulate the title, the description on the document, how to fill it with keywords, where to do it, how to build the spider web silo inside the drive folder. You can then take those documents and submit them to these file sharing sites. You can do that, but they would need to have all of the components that we add inside RYS for them to be that much more effective and then to bring juice back into the RYS folder.

Bradley: Like metadata, NAP, and all the stuff that we do …

Hernan: All of that … stacked iframes, you name it.

YouTube Ads for e-Commerce Platforms

Bradley: Next question, Kevin. “How do you run Youtube ads for products from our shopify stores or other econ platforms. I am selling t shirts on gearbubble.com, which is a print and ship site where my store is just page on their main site. Since, they print and ship for me through their site, it is very hands free, but now I'm worried that I won't be able to run Youtube ads because I don't own gearbubble, thus can't verify it with Youtube.” Kevin, you can run Youtube ads to any domain. As long as it meets adwords guidelines, it doesn't have to be your own. In other words, you don't have to own the gearbubble.com domain to run Youtube ads to your page on that site. As long as that page meets adwords compliance … which has the proper navigation links that it requires, it has to have the disclaimer, privacy policy, terms of service … those types of standard pages that you can just Google adwords compliance to find out if it does.

The other thing that you can do is put up a bridge page. Essentially it would be a page that describes the product that you're trying to promote. If you were worried about it, you could have it on your own domain, run traffic to your own page, which would be a landing page that would then click over to the gearbubble page. As long as the gearbubble page is adwords compliant, you can run youtube ads there. You do not have to verify domain inside of Youtube to run ads to it.

Hernan: That's in case you want to add annotations with links. Again, for Youtube ads, you need to make sure you can send links to an affiliate page in that case. I know that adwords has been more permissive lately because they were losing a ton of market share because of facebook ads. They have become more and more permissive. Now it's happening the other way around, because facebook has been closing accounts like crazy, but now they were losing share, etc. You need to make sure that you're sending to adwords compliant account.

Bradley: As long as it's a compliant page, you're okay. That's the whole point. Your compliance terms have gotten kind of weird. The last couple promotions we've done, for example Video Extreme, adwords is requiring a disclaimer if any quote is made by any person, real or fictional, on the page. If there's a quote, something that somebody has said, whether it's claiming any type of results or not … even if it's just a fact like, “today is Christmas,” you have to put a individual results vary type of disclaimer underneath that quote. Even if it's a fact that cannot be disputed, it has to have a disclaimer. It's really weird. I think it's stupid. It is what it is, and for cheap clicks I'll still do it.

RYS Tactics to Affiliate and Money Sites

“Hey guys, Merry Christmas. I am a new RYS user. I'm just starting to watch the training videos and wanted to know, which will be the best approach to apply RYS to affiliate marketing? I create my own money sites regularly. Should I use RYS to link to and rank my money sites or should I try to rank the G properties instead? Lastly, as you know affiliate offers are more competitive than local most of the time, did you have success trying to rank G properties for affiliate promoting?”

RYS kicks ass for launch jacking. We've proven that a couple of times now in our masterclass series … our coaching series for masterclass. It just kicks ass, because those terms are newer terms and the drive files, they rank like crazy. For launch jacking it's just a great strategy. It works really, really well.

“If you're creating your own money sites, should you use RYS to link to and rank your money sites?” Yes. “Or should I try to rank the G properties instead?” Yes. The answer to both is yes. Do both. Why stop at one? The point is, you should rank the RYS files, but the drive files should be building links to your money site anyways. In turn, it's going to help you to rank your money site.

Hernan: We've been in communication with Facundo. Hello Facu, how are you doing? He's from Argentina as well and he jumped in to RYS. He was really excited. I asked him if he could ask this question on the facebook group itself. He will get support and coaching from Marco and Gary, who are the actual creators of RYS. If you need anything else Facu, go ahead to the RYS exclusive facebook group and ask your question over there. Also, all of the members are having great results with affiliate marketing and you can get the same too.

Bradley: Local too now. The last question was, “did you have success trying to rank G properties for affiliate promoting?” Again, yes. For a couple of launch jack case studies that we did in the master class … in fact, the one that we did for, what is it, Video traffic X or whatever, which was the plugin from Walt Bayliss and Andy Fletcher. That one, we crushed it using an RYS. Some of those properties are still ranked even though I spammed the shit out of them because we had a limited window for the launch. Those properties ranked … the PDFs, the folders, the Google slides, all that ranked really well. It's all about how you set them up. You've got to set them up properly, and do all the ninja things that Marco was talking about earlier.

Hernan: I would also add that, if he's interested in really detailing and making his properties look more like landing pages so that they have CTA's and they look really good … We're ramping up our DF services for RYS. Just send us a support ticket. Get on the waiting list. As soon as we start pumping them out, we're not going to take 100 orders at once because there's no way that they can all be done in time. We'll take 10-15 orders and we'll just space them out so that people know. Just because you send a support ticket to us letting us know that you're interested, doesn't mean that you're obligated to buy. I am suggesting that you go ahead and let us know that you're interested so that, when we do start the services, you'll be among the first people contacted for the services. The quality, and the difference, is night and day between what the VA that's been doing this has been taught to do and what people who aren't familiar with sites can do.

Bradley: The other part of that is … there was a question in Andre's group the other day, the [inaudible 00:44:51] group, about RYS sandwall. How valid is this strategy for real? Google drive files, they're not going to convert. People are going to click on them, it's going to look like shit. Blah, blah, blah.

It is what you make of it. If you just put up a freaking doc file that has just text on it and a couple links, then of course that's not going to convert well. If you create a doc file with a banner, a graphic, a clickable graphic, a call to action … you make it like a landing page and it's a hell of a lot likely to convert. The other part of that is, it's still taking up valuable real estate on page 1 and knocking a competitor's link off of page 1. There's a lot of benefit in it, regardless.

Why is not Recommended for Money Site in Tier 2 Ring in IFTTT Network?

Brian says, “How come you don't do tier 2 ring with money blogs? Doesn't it power things like blogger and tumblr? You may have mentioned this, but I may have also missed it. Sorry.” Yeah Brian, it's been talked about multiple times in the IFTTT SEO academy training. Not sure if you ever even picked it up, because a lot of the questions you ask have been answered in there. The reason I don't is you can do it with tier 2, by the way. The training says that. It's just a way you set it up to eliminate or to reduce footprint … which is to set up additional tier 2 triggers besides your own blog content.
For youtube channels, by the way, it doesn't matter. You can have full 2 tier networks and you don't need to worry about related content feeds or additional triggers. You don't need to worry about it, because there's not a footprint issue thus far. It might change in the future, but as it stands right now it's still not an issue.

For money sites … if you're syndicating content to your tier 1 ring, and then that content is syndicating out to tier 2 rings that are persona based and not branded, and it's the exact same content even with the attribution link … it's clear what you're trying to do. That's to manipulate search results, to manipulate your rankings … to artificially inflate your rankings. If you're going to do tier 2 networks for your money site or blog for blog syndication, you need to cover your footprint as much as possible. That's where you add related content feeds in, at the tier 2 trigger point, to post related content (preferably from high authority, socially active sites that are going to be of the same topical relevance) that are going to be posting to your tier 2 networks regularly … so that it buries your content among other related content from high authority sites.

If somebody were to look at those blogs, a manual reviewer, it would look legit because it would look like a curated type blog. Whereas, if you just have tier 2 networks that are just posting the same content from your money site and your money network (your tier 1 branded network), it's going to be clear what its doing. You built that for manipulating page rank, or manipulating SERP results.

Again, the reason why I don't do tier 2 rings for money site blogs is because I've got too many damned sites that I manage. It's a lot of additional work and a lot of additional management. If you've only got a handful of sites to do and you want to set them up that way, by all means do it. That's what the training shows, or talks about. When you've got a bunch of sites to manage it's just not worth it. Instead, what I do, I build up my tier 1 ring and really build up the authority and the power of that instead. Then I'm only managing one ring per site.

Separate GPlus Profile and Business Page

George say, “Hello and happy holidays. My client has a G plus profile that is linked to their website and I plan on syndicating their posts through IFTTT, but they want a separate G Plus profile to be used for syndicating posts …” I wonder why they want a separate one. That's kind of weird. If it's a Google Plus page that's branded for their business, I would use that. If they don't want it … especially for money site stuff … if it was Youtube it wouldn't make a difference. For money site blog syndication, I don't know why they wouldn't want you syndicating to their Google Plus branded page. That really doesn't make any sense.

Anyways, if that's what they want I would either advise them to just forget about Google Plus, which is silly, or to … You could set up another Google Plus page and that won't actually cause a problem … Here's the thing, you can have a local page and a business page. What is the difference? A local page is going to show an address when you visit it. It's going to show the business name and it's going to have an address, a physical address and a phone number. Sometimes if you opt to hide the address, then it'll just have the website address and the phone number instead of actually having a physical address there. By the way, on the google plus local page, it will show a little map. It won't have a links section where you can add all your additional profile links. That's also answered in the Frequently Asked Questions at support.semanticmastery.com. That question comes up all the time. “I don't have a link section on my Google Plus page. Why not?” Because it's a local page that you're talking about.

Then you can have a business page, and I've done this for many clients as well, which is a typical Google plus page that doesn't have a physical address. It's called a brand page. A brand page can then have all the links to your … it's not going to have a map, it's not going to have a physical address or phone number shown at the very top … but you can add all of your additional links. That's one of those semantic hubs. That's what we teach inside of the training.

My point is, you can syndicate to either a local page or a brand page. It doesn't matter. You can syndicate to either one. If you've got a local page, it makes more sense to syndicate your posts to your local page. That's going to help it to rank your maps. Right? It's that whole freshness factor. That really does help if you're syndicating your posts to a local page. That said, if you have a local page and a business page (which is okay to have, that's not going to cause any problems) and for whatever reason your client doesn't want to be posted to a local page (which doesn't make any sense, but if they don't want that and they're the ones writing the check) then you can syndicate to the brand page and it won't harm anything.

In fact, you can syndicate to both the brand page and the local page simultaneously and that's not going to hurt anything either. I've got a couple of clients that I've been doing that for, for years, and it's never caused any problems.

“Should we just have one G Plus profile linked to at the website?” Yeah, linking … you mean underneath the name? You keep saying profile. Profile would be a persona … whether it's an actual person or a fake person, doesn't matter. There's a difference between profiles and pages. Just make sure there's a clarification there. I know they sound similar, but there really is a difference between a profile and a page. It doesn't matter, you can have more than one profile or page linking to the same website. It won't hurt anything. You just don't want multiple local pages pointing to any one website. That'll cause confusion. It'll cause your map rankings to tank.

Setting Google My Business without Physical Address & Contact Number

We're almost out of time. We'll try to run through just a couple more … maybe only one more because they're a little bit longer. We'll see. Lets try this. Kevin say, “Got a few more questions. Can I set up Google my business without an address? Or if I use my personal address will I get a bunch of business marketing flyers and crap in the mail, phone calls, etc? Does Google keep my business, address, phone, etc. private from telemarketers?” Okay, no.

First of all, yes you need a physical address to set up a my business page, which would be a local page. You have to have a physical address for that. If you use your own address, yes you're going to … there's no sense of having a Google local page unless you're trying to rank in maps. If you're to try to rank in maps, then you're going to need to build citations. Citations are business directory listings.

While you can opt to omit your physical address for some local pages, Google local pages … depending on your business type. If you're a service provider, for instance a plumber, and you provide services at the customer's location, then you can choose to have your address hidden in the Google local page … the maps page. You can choose to have your address hidden. It will just give the phone number and the city, but not the actual street address. Then it'll give you a link to the website.

If you have costumers come to your location, like a point of sale for example, then you have to display your address. You can't get away from that or you'll violate terms of service and you can get your page shut down. Either way … even if you have a service type business where you provide services to the customer at the customer's location and you opt to hide your physical address from the listing (which you can do), then in order for you to rank in maps (which is ultimately what you should be trying to do anyways) you're still going to need to build local business directory listings … like Yelp and Yellow pages and Angie's List and Judy's Book and Brownbook, all those different ones. Most of those are not going to give you the option to omit your address, your physical location.

Your information is going to be public on the web anyways. Yes, by the way, any time you create a local listing and you start to build citations, you will get hammered with sales calls from the business directories trying to up-sell you on advertising services. There's no way around it, and Yelp is the worst of the bunch. Yelp is absolutely relentless. They will call you, and call you, and call you until you're ready to pull your hair out. Unfortunately, it is that way. For that, I can't stand Yelp, but it's kind of a necessary evil.

“Can I use a call tracking number or a Google voice number as my business phone number in my Google my business listing and citations I will create?” I would recommend doing a tracking phone number but not a Google voice phone number. Yes, you can do it. The problem is, what happens if Google ever decides to terminate your account for something? Then you've just lost a phone number. At least with the tracking number that you're paying for, it's very unlikely that it would ever get terminated. As long as you're paying for it, you should be able to keep it. I recommend using a virtual phone number and not a Google voice number. Again, you can, but I don't recommend it.

Citation Building Services

“How many citations and how quickly can I build citations?” I see Fiber gigs … don't do Fiber gigs for citations. There are such better services out there. Adam, if you can get the links ready. Marketer center, if you're on a budget, is a great service. Andrew Scherer, he's a great dude. He's got a really good citation building service for people that are on budgets. It's also for people who want to white-label and resell citation building services. You can do that with him. If you want the Lamborghini or the Ferrari of citation building services, go to Loganix. That's semanticmastery.com/loganix. They are, hands down, the best citation service that I've ever seen, and I've used just about every citation service you can imagine.

“Same thing for map citations. How many and how quickly? Plus, do you run them through an indexer?” Yeah, I always run all citations through an indexer. Map citations would be pretty much the same. I'm not sure what you mean by that exactly.

“Note, my niche is to truck finance with the biggest keyword gets 1000 searches a month, and the rest of the money keywords between 100 and 800 searches.” Okay. “Should I suggest just hitting all of my citations and map citations, after they're created, with GSA directly? I know I should probably do FCS contextual's first, but I am broke and would be using five 15 dollar SEO clerk fiber gigs to blast them.” Again, don't recommend that. If you're going to do that, I would only do those to the nofollow citations. I would sort them by follow and dofollow, the ones that have links pointing to your money site. Only do those types of spam gigs … to be honest with you, I wouldn't even do that. You've got to treat those citations as tier 1 branded properties. They've got your brand on them. I don't spam those directly. I'll do another tier first, then spam the second tier. You want to try to keep those kind of clean.

Hernan: We talked a little bit about this: regarding contextual links, building contextuals and then going with whatever spam tool that you're using. Keeping them clean, because you don't want to burn them. The minute that you burn them, you're burning … you're pretty damn near your money site.

Bradley: We hit the 5 o clock mark, but I'm going to answer Ed's because Ed posted this on last weeks event's page on accident yesterday. He should have been lower down here, so I'm going to answer this and then we're going to wrap it up because master class starts in just a moment.

IFTTT Recipes for Pinterest, Facebook Pages, etc. to Video Syndication Networks

“Hi guys, there are IFTTT recipes available for pinterest, facebook pages, livejournal, flickr, and reddit. Can these be added to IFTTT tier 1 video syndication networks for more social embeds etc. I'm assuming we can also do ROSS feeds to these properties from there, from out 3 blogs and our tier 2 networks.” Yes Ed, you can use them. Pinterest is not something that I ever used much. I know there's a ton of traffic potential there. It's just something I never got into using. Facebook pages, absolutely. The only reason why we don't teach that in the training itself is because too many people don't follow directions properly. They go out and try to create spam facebook profiles instead of creating a page under there own profile, which is the correct way to do it. We get support tickets saying, “It didn't work and I got my facebook account blocked,” and blah blah. That's because you didn't listen. We just removed that entirely.

Livejournal, you can. You can do a post by email, but you can't post directly to livejournal from IFTTT as far as I know. The problem is, for video syndication, it will strip the embed. You won't get an embed. You can post links, but the links aren't anchor text links … either they have to be naked URL's. That's another reason why we didn't add it in there, because it's very limiting.

Flickr, I haven't tested that myself. Reddit, just give up. Don't even try it. You will get your account terminated because it's highly moderated. If you start spamming stuff, it'll get terminated, so it's not even worth setting up.

Hernan: It's karma based. It's a great traffic link, but it's not good to automate.

Bradley: “After watching the advanced RSS academy training, I'm still a bit confused on how to use related content feeds to populate my tier 1 tumblr.” Well you don't. You don't populate your tier 1 anything. That's strictly for tier 2. The advanced RSS academy is not to populate anything, it's to gather your feeds and create super-feeds from your tier 1 properties that you submit to aggregators and directories. It has nothing to do with populating content anywhere. The advanced RSS academy is about creating feeds of your branded content … your money site content or your Youtube channel content … and pushing it to aggregators and directories.

“I know last week you said not to mash up the feeds due to attribution links …” You're confusing advanced RSS academy with tier 2 strategies. They're completely different things. Advanced RSS academy was specifically to give your networks more power. It has nothing to do with syndicating content. If you're going to be talking about syndicating content with related content feeds, we just talked about that earlier in today's hump day hangout. It's for tier 2 triggers, so that you can post on a full tier 2 network for blog content. It's to help reduce your footprint for those tier 2 networks pointing back to your money site. That's all it's for. You don't splice the feeds, you do individual triggers per content source.

“In the training it seems to me, and I may be mistaken, that you suggest using chimpfeedr and other to mix RSS feeds for related content … ” Again, Ed I'm sorry but you're completely confusing the two. That's where the confusion is, I can see that from your question. Treat our advanced RSS academy completely separate from any sort of syndication training. It's not a syndication method. It's to build additional backlinks to already syndicated content. That's it. Hopefully that makes sense.

Guy's, we've got to wrap it up. We're running late already. Merry Christmas, once again, to everybody. I hope everybody enjoys their holiday. We will see you guys next week for the end of year hump day hangout.

Hernan: Merry Christmas everyone.

Adam: Merry Christmas.

Marco: Bye everyone.

Chris: Merry Christmas, bye.