Can You Turn Off An RYS Drive Stack From MGYB Store That Is Targeted To A Client’s Web Property?

By April

 

In episode 250 of our weekly Hump Day Hangouts, one participant asked if one can turn off an RYS drive stack from MGYB store that is targeted to a client's web property.

The exact question was:

Hi Guys, thank you VERY much again for the GREAT help you provide on Hump Days (smile) . . If you order a RYS Drive Stack from the MGYB Store and have it “”targeted”” to a clients web property, for example their GMB Listing, can you “”turn it off”” at a later date if the client stops paying you, and if so, is that something the average consultant can “”easily”” do, and if not, how much would MGYB charge to do it?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 237

By April

Click on the video above to watch Episode 237 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Oh no. Oh, look at this. Welcome to the episode everybody. This is one where we look at nipples. nipples to 434 don't look good in the transcription.

Adam: Yeah. Well, just in case you were wondering you are in fact on Hump Day Hangouts and this is episode 237. So now that we've got that out of the way, I want to say real quick, you're in the right place. Thanks for watching. You know, if you're new to semantic mastery, you're in the right place. We're going to get into a bunch of questions. We're going to answer your questions or if you're checking out the replay, if you asked it, we're gonna get to it. So first of all, I want to say real quick, if you're wondering where to start with semantic mastery whether again, you're watching live or catching the replay, you should grab the Battle Plan. If you want to get repeatable results, that is the place to start just go to battleplan.semanticmastery.com.

And if you're ready to either start or you want to grow your digital marketing business, then head over to mastermind.semanticmastery.com where you can find out more about our mastermind there. But before we go any further, I want to say hello to everybody. We got everybody here today. So, start on the left and work my way down. So we'll start with the Austrian. Chris, how you doing, man?

Chris: Doing good. Super excited to be here today. Definitely a little today again.

Adam: You know, I know you probably speak a few languages, but I know you could speak German. I've never actually heard you do it on. Can you say like hello everybody in German? I actually don't know how to say it.

Chris: Oh man. (Speaks German)

Hernan: the baddest, the baddest. Right

Adam: That's exactly what I was thinking. Awesome. All right. You never know man. There might be people out there. So did you understand it? I know you can speak German as well. I ambition. So

Marco: God bless you. God bless you.

Adam: Her name and you want to let's Yeah, let's rock some Spanish. How are you doing?

Hernan: (speaks Spanish). All right, there we go. That will make it for the day. I'm super excited to be here. Really, really excited to be here guys. It's always a fun time and so we're going to have the Hangout so good to be here.

Adam: Yeah, we got … What's up? coming up. I want to tell you guys about the wall. Hold on to that and keep going. So Marco. What's up with you, man?

Marco: Mazel Tov.

Hernan: Hey, Marco can speak Spanish too. Hey, come on.

Marco: Now it's a myth, the part token speaks Spanish.

Adam: It's all man. Awesome. How are you doing man? Things are good. What's keeping you busy these days?

Marco: I can't say but I showed you guys and I showed it in the LA mastermind. You know, we always share everything in there. And although I can't really say, right, I can show what the results are and… Just show people It has nothing to do with Google, I'm getting traffic to a website. And I'm not using Google at all. And we're not talking 10 or 20 people, right? A day not, we're talking. That's nearly averaging 150 a day in a very competitive niche where you'd have to spend, I mean, an insane amount of money viewer to try to do SEO and organic rankings. And we're just pulling traffic left and right. So we should that's listening. You know, like, I probably could, I could do a lot of things I but I'm keeping it internal right now because it can make a lot of money. So we'll go there first. We'll have the case studies and show people. You know what can be done and then we'll go after that. So it all builds one on the other. Sorry, guys, I don't mean to tease this one. But I just can't say because it's so simple. It's stupid.

Chris: If Facebook and Google go down, we go to Marco.

Adam: Well, I'm going to keep things moving Bradley, how you doing, man?

Bradley: Good. Happy to be here. Hump Day, one of my favorite days. So, yeah, you go.

Adam: Awesome. Alright, well we got, Of course, we got some really good questions today. appreciate everyone posting questions on there. You know like we said it's first come first serve. Just quick reminder I didn't see if this was the case today I did see some in-depth questions, which is great. But if you list of like a long list of questions, we might end up skipping them. So try to keep it to one and let other people do their thing or if you do have a lot just realized we may not be able to get to all of them based on how much time we have. And last but not least a couple last things. If you want Done For You services, you know, of course, we offer great training in various areas, whatever you want to do. If you're grabbing a battle plan, you're joining Syndication Academy, you're joining the mastermind, that stuff is great. If you also want to incorporate done for you services and get stuff done quickly and up to our standards, head over to mgyb.co. We've added a lot of services over the last three months.

I'm not going to go into all of them but please go over there check it out. There's a ton of great stuff. It's the stuff we use for our own projects and then you know, product ties it and made it available to you. Also, if you're watching the replay, thanks for checking it out, please subscribe to the YouTube channel help us grow the channel. And if you find a clip or something that's useful, just share it if you know somebody who would appreciate it. Do him a favor, do us a solid, share it and that's about the end of that I got to work on an outro on that I just stopped cold every time so I think that'll do it for this. Do you guys have anything else we want to touch on?

Marco: I'll get to the questions man.

Adam: Cool. All right, I gotta queue up some audio stuff. I need one of those. What do you call them the soundboard I need to have like the sound so I can just press that and

Marco: end everything with tofu and you can't go wrong. There we go. just poke tofu tofu tofu.

Adam: Alright guys. Let's get into it then.

Bradley: All right, I'll grab the screen. We've got some pre-posted questions which are good already so we'll get into what we can get our means going crazy in the corner. Let me actually down Look at that. Yeah, that's beautiful.

Can You Use An RYS Drive Stack On A GMB Instead Of A Google Site?

All right, here we go. Alright, so first one up is Gian. He says, I have a question about using our is for my standalone domain can be used on GMB, where instead of using Google site, I can use a standalone domain. If yes, then what changes need to be done in the drive stack regards? Um, yeah, you can I mean, but one of the whole points of using the drive stack In my opinion, and Marco, I'm sure will back me up on this one. He'll expand on that as well as the Google site because it's another Google property. And you can use a Google site to push authority over to your money site as well. But you can use that as kind of more or less your, your, your firewall from and Marco was actually talking about this.

In our mastermind just in the last day or two, because somebody was asking about it, and that's part of the reason they work so well is that we can protect our money sites with using Google properties. And as Mark always calls it being in the belly of the beast, and that's part of the reason we use the Google sites to you can use the money site as your target URL, your primary URL for a drive stack. But it's I mean, it doesn't, in my opinion, you may as well also have the Google site. So, Marco, you want to expand on that?

Marco: Yeah, I'm not sure I fully understand the question, right. He wants the drive stack to go to be aimed at the GMB instead of using the Google site, right? And he wants to use a standalone domain where you could do that in either or scenario but I wouldn't lose the power of the GSite. Guys, that's a powerful thing, right? Everything happens on the GSite. We build a stack, it becomes that much more powerful with when you go and take all your files or folders and you do what we do on the Google side, and we aim everything at the destination, and then it can be hit with link building.

So you putting a buffer. Also, I wouldn't worry about GMB. He says I've hit them with link building before in it and they take it like a champ. Yeah, but it's just an additional buffer. And if you're pushing link building into something that's already powered up, then the destination which in this case would be the GMB whether it's a website or the Google My Business site, whatever it is, it's going to power it up that much more. Because whatever you lose in the hop, you're gaining it because you're going from power to power. So I wouldn't split it like that. Like how he said, if I'm understanding this correctly, yeah, I would still go with the drive stack, Gsite with local plus keyword relevance, of course, location, plus keyword relevance and services, how we do it. And then take that and add all of his GMB assets to the drive stack, as well as syndication network assets. Absolutely for entity validation and solidification, like we talked about it in the webinar, the update webinar. So yes, absolutely. All of the assets actually go in there to get powered up. And this is for a question that's coming up. It's the fact that we're in the belly of the beast. Google protects us from Google. Interestingly enough, it sounds like there's no way that this can happen. How can Google protect you from Google? It just does. We've proven that Google trust itself. And by being in Google, we take some of that shield on so that we're not only powered up, but we're protected from anything that Google does from inside, inside out.

Bradley: Yeah. And don't forget, you can also I mean, you know, we talked about your tier one branded assets can all go into a drive stack the files and the drive stack. And those are great. I mean, because they're all tier one branded links. What I mean by that is, you've got your drive stack URLs, your GMB stuff, you've got syndication network URLs. You also have like citations, right? So like if you have if it's for local business, and you have citation URLs, include those at least your top tier citations, your main social profiles, press releases, if you're doing press releases, we have organization pages, those are great to add. If you can harvest your standalone press releases, as you know, you're maybe not the organization page, but like if you don't have one of those, what I'm saying is if you have press releases that are published on sites that don't purge, you can add those to your drive stacks files or you know, all of that stuff is really, really powerful.

And don't forget guys, and we had again in our mastermind, we had another big long discussion recently in just the last just this week actually about it. It was funny because what is one of our members, longtime members that he posted, like breaking news links still work like link building still works and we're talking about using our link building service from MGYB, which is it's developed specifically for powering up things like drive stacks and syndication networks in Tier One assets right. And that the post was about how just throwing a whole shit ton of those a link building campaign at at drive stacks as well as a lot of the tier one assets and just having it structured correctly and throwing links at it has made a significant boost for the project that this our members working on, which is in a very competitive niche. And you know, again, that's it's what I love about that service is the fact that it's an easy service for us to fulfill.

And when I say for us to fulfill in that, if I buy a drive stack for a client. And once I get that returned to me, the next thing I do is send it, or I just order a link building package essentially to have links built to it. And that just powers it up. And I include my syndication network URLs in that link building package and all of that stuff. So as it says in the battle plan, guys, you know, one of the most powerful strategies that you can do right now, which is crazy, and I'm so glad that it still works or is working better now than it had in the past, it seems, is to have a syndication network built and once your syndication network is built, then you get the drive stack bill and you include your syndication network URLs to be included in the drive stack when it's being built. Right? If you build it yourself, which you know, I don't recommend but because it's much easier, just buy it from us. But then once you get all that back, then you go order the link building package and just hammer it with links and you'll see and at the same time include your top tier one branded at profiles and citations and press releases and all that kind of stuff in that link building package. And it really, really, really does move the needle. And it's easy to do it that way. Because you don't have to do all the I mean, you can do all the building yourself but I don't recommend it, it's a lot easier to just outsource that stuff.

And, you know, we provide that service. And so that's just kind of like standard operating procedure. I've got a client that I just recently picked up as an HVAC contractor. And that's all the first really six weeks is about is just building out the syndication network, the drive stack, getting some top tier citations built immediately start fleshing out the GMB with posts and all that kind of stuff. And then once I get a lot of those assets built, it's just hammer with links, you know, press releases get published consistently for the first several weeks as well, all of that stuff together so that within you know, 60 to 90 days, this guy is going to have significant results. And it's pretty much just the recipe for success. So we're going to carry on.

What Is A Good Alternative To Burner App To Make PVAs?

Bradley: Chris is up. He says current or what's a current excuse me working alternative to burner app but that we can use to make our phone verified accounts most sites are detecting VOIP numbers and won't allow them? Yeah you're right Chris would that's why our VA is actually creating accounts in the Philippines with simple SIM cards they go out and get SIM cards and they actually manually create the accounts and that's you know, it's been a pain in the ass I totally agree with you it's very difficult to create your own phone verified accounts. I can't give you any recommendations on that other than what I just did because you know we've tried a lot of phone verified account providers and the accounts end up getting terminated or locked where you can't get access to them. We found that to be the case recently over the actually for like the last year now so we really haven't even been buying phone verified accounts anymore. Our VAs create them using SIM cards in the Philippines and that's about the only thing I can tell you. Does anybody else here have any suggestions?

Marco: No, I don't because, I mean, we do things our way. And that's the way we do it.

Bradley: Yeah. I mean, we had thought about potentially doing it in providing that as a service. But it's just it's really hard to scale. And it's time-consuming. So we really only create accounts for, you know, orders that come through MGYB. And when we have to, we have to create phone verified accounts, and we do it that way. And it's manual. So it's very hard to scale. And that's why we don't want to be able to provide that as a service, because it would be, you know too labor intensive to cost-intensive that so it's again, I can't I wish I could give you a better answer for that. If somebody else has any. You're certainly welcome to post it here in the chat thread.

How Does Google Juice Pass-Through If GSites Are Buffer For Link Building?

Fitz is up. He says, Good day, James. Thanks for this forum. I learned something new all the time here. My question is if G sites are a buffer for link building, how does the Google juice pass through? Is it having a money site link on the G site a bad thing? So how does that all work? No, because they're nofollow links. I think the only time you can get a do follow link from a Google site is just linking to another Google domain. And that might even be nofollow. Now, Marco, you might be able to correct me on that. But yeah, linking any sort of link to another domain is going to be a nofollow link. So you don't get any bad juice from it, the power comes from the I frames, and we've talked about that, and we can't go into depth, but it's from the I frames, and that's, that's part of the reason, you know, why we do what we do with the Drive files and embedding them those are essentially I frames, right, and using the G sites and all that kind of stuff, because the iframe is actually acted almost as if it's a do follow link. So that's outpassed the juice but it's just the same as like using an Amazon domain guys for an HTML page even just for you know, just an HTML like pbn page or something that you're going to build a link build links to. It can be used. Remember, with an Amazon HTML page, you can create your own links that are do follow which is awesome.

But you can also iframe stuff in. And then you can hammer that stuff with links because it's an Amazon domain it essentially launderers, the links, right? Because it's it can handle that kind of stuff. It can take that kind of abuse, even kitchen sink spam. So that's part of the thing that you're doing with Google as well. Do you want to comment on that?

Marco: You can get dofollow links from the site. And I encourage it, I teach it.

Bradley: And it's been in RYS?

Marco: Yeah, absolutely. I'm not going to share it anywhere else. Sure, of course. So yes, you can. And the idea is, so Okay, let's get into theory, right. Google loves itself. And the art of art says that, that you need to go into something that has activity, relevance, trust, and authority, right? The ultimate activity, relevance, trust and authority as Google as far as Google's concerned. That's why we're in Google. And we count on the fact that Google will not penalize itself and will not pass a penalty through itself this has been what how long have we been doing this man four years for you as a matter of fact May of 2015 is when you rank your first website and Dr. Gary had already been in the lab long before that right? Looking at all the different files folders and everything that all of the power that you could get out of being in the belly of the beast I mean that's what this is all about. How does it pass? We don't give a shit how it just does. And it's good. And so that's why we do it.

Bradley: Well, you know how maybe not want to share it but of course not. Right there. So that look where's the looks like the now There it is. It just moved down a little bit for that particular key phrase. Yeah, may 16 2015.

Is that was a Saturday, I believe if you go back and look at that, that was awesome. Saturday, May 16 2015. And it's you know, that Google Sites been ranked ever since guys. It's crazy. Anyways, yeah, so it's been four years, it's been just over four years. That's crazy.

Does Creating GSites In Different Email Addresses Help The Money Site And GMB Site To Rank?

Anyways, moving on, um, it says, and if you create other g sites in different email addresses, how does that help the money side GMB site move up? Well, I don't see why wouldn't, right? It's not which account that it's created under the passes the authority, it's how you build them, and how you link with them. Does that make sense? It's how you structure the site and the way that you structure the site that passes the authority. Now I, you know, I'm sure there's probably something that helps boost it when it is within the same account, but that's not necessary is my point.

So it doesn't it's not the account that gives the boost itself. It's the way that you build it in the way that you structure it.

Do You Still Need To Have GMB Listing GMB Listing And Major Directory Citations To Rank a Local Lead Gen Site In A Low To Medium Competitive Niche?

Okay, Gordon's up he says, Hey, guys, thank you very much as usual for the assistance you provide on hump day as most of us customers would be lost without your help. Well, you're welcome, Gordon. We truly enjoy this. He says if you're trying to rank a local Legion site or a directory site and a low to medium competitive niche, and a low population area like say 75,000 200,000 people can you get away with not having a GMB listing and major directory citations? Are they still mandatory? And if so, can the GMB listing be unclaimed? And can you use fake and, and unpaid for addresses at a local virtual office building? Okay, so if you want to rank a local lead gen site or a directory site, yes, if you're not trying to rank in maps, yes, you can rank without a GMB listing in or you can rank organically. Keep in mind though, that and I talked about this. I don't know if it was last week or two weeks ago where I showed some ways to get really good results with Yelp and how you can extract all the different URLs that you can throw kitchen sink spam at from a Yelp listing, right so you can look at the page source get all

The href language URLs, which are all canonicalization to the primary page, there are image URLs, there's just a ton of URLs that you can actually scrape from a Yelp page. The reason I'm saying that is because if you go back and watch that replay from again, it was the last week or two weeks ago, from Hump Day Hangouts. And I go into that, you'll see that most and you'll probably know this, Gordon, most of the local searches now are, again, Google showing indexed results of other directories like Yelp, for example, it's a Yelp index page or Angie's List or, you know, Home Advisor index type pages, those are very authoritative. It's hard to outrank those, you can do it, there's no question but just know that you're fighting in a very competitive space when it comes to organic rankings for that kind of stuff. Especially if you're trying to rank like another type of directory that doesn't have much authority.

So just keep that in mind. But yes, you do not need a GMB listing to rank organic stuff. It helps. It still helps, but it's not necessary. Now as far as major directory citations, are they still mandatory? Again directory or citations are going to be more for ranking maps. They do help organics is an organic ranking as well. But it's more of a maps ranking thing than it is for organics. Or I should say organic ranking, excuse me, as far as using a fake or unpaid for address at a local office building. I don't know how you would do that.

You can't, you can't claim a GMB listing anymore. Without it won't publish. What I'm saying is you can't create a GMB listing without verifying it. Or you can create a listing without verifying it but then it won't publish so it won't show anyways. And if you try to claim one that's already published, but unclaimed then you have to be able to receive mail for it or get the phone call, which unless you have a way to redirect the phone number that's currently published in the listing. I don't know how you would do that. So, you know, again, there's, I would recommend there used to be able to do that actually, by the way, club claim and unclaimed listing by changing the phone number and but it does, it stopped working. And that stopped working like in, I think, November, October, November of last year, because we had some people that were actually doing that, but it really just stopped working. So again, as far as using a fake or unpaid address, I don't know how you would possibly claim a listing that way because you'd have to be able to receive the mail to verify unverified listings unless they were already previously published, will not be published. That makes sense they won't won't be found in maps period. So again, work on the organic stuff if you need if that's what you're trying to do.

Does Living An Old GMB Site Have A Negative Impact On The Ranking Of A New GMB Site Of The Same Client?

You mentioned previously that if you create a new site to ranking GMB listing and replace the old site URL with a new site URL in the GMB listing. You should either do a 301 redirect of the old site or insert a canonical HTML code. But if you do not have access to the clients old site or domain, can you just leave the old site online as is without causing any negative impact on the GMB ranking? Well, yes and no. I mean, if the old site didn't have a lot of citations built to it, like the NAP, remember the name, address, phone number and in URL, right, so we always talk about but URL is usually included in that right. So if you've got a bunch of citations out there that were previously built to the old URL, and now you go change the URL and the GMB and you don't have a way to redirect or canonical lies the old domain to the new one, then yes, that can cause ambiguity, right? It can ambiguous the data which can cause it a gym, excuse me a maps ranking. It can cause your maps ranking to fall right to slip because now you've got inconsistent data on the web. So it but if you don't have I mean, if for whatever reason it's, you know, a site out there that doesn't have or excuse me a business out there that doesn't have a lot of citations built to it, then yeah, you could probably get away with just swapping out the URL and and building a bunch of new ones. But remember, guys, it's better to update existing citations first before building new ones and trying to delete bad data. diluting bad data doesn't work as good as correcting bad data first, and then building new ones. That makes sense. So if you have citations that were previously published that were pointing to the old domain, then my suggestion would be if you're going to change the domain, in the GMB listing is to go do a citation cleanup job and have the older existing citations updated with the new URL. If you especially if you can't canonical or redirect the old URL. Does that make sense? So, but yeah, you know, citation cleanup work is very tedious work the best for in the US at least for the best service that I know of for cleaning up inconsistent citations and updating that kind of data is Loganix, or Loga nix so can never he said it's Potato Potato mats Dr. Adam steel did Excuse me, but it's if you go to semanticmastery.com/loganix then you can go check out the service there. It's expensive. I think it's five or 600 bucks for the citation cleanup service but it's hands down the best one that I found anyways. All right.

How Important Does Having A Website With Silos, Proper On-Page SEO On The Overall Ranking Of A GMB Site?

And what percentage of the overall GMB ranking factors does a website with silos proper on page etc play and how important is the SE rank of the site if at all, what does se rank anybody knows what that is? Search Engine is every search engine is what I would say. For GMBs for Google My Business for maps ranking, if you're if you've got an associated website, right, like a self-hosted website, then it's very important you can get really good results with on page stuff.

You know, that's really important if, if your primary website is a self-hosted website, guys, we always talk about that it's, you know, start with on page, right? I mean, you can brute force with off page, right, you can get results by doing a shit ton of off page SEO stuff. But if you can get good on page, like if you can really make your own page structure, your site structure and your internal linking and your keyword thieving, and stalking and all of that kind of stuff. If you can do that correctly, then it only requires a fraction of the off page to get the results that you desire. You know, again, let's talk about Jeffrey Smith and SEO Bootcamp. hands down the best on page training that I've ever seen that what he's been able to do with just on page SEO and you know, basically building sites with semantic language and all the stuff that he does like with word Lyft and all the shit that he does internal linking, like he's been out able to outrank huge authoritative sites with no backlinks, or very, very few backlinks because of what he does, the way he builds a site. And if you go to, again, semanticmastery.com/SEOBootcamp, you can get his on page course for half price through our link, and it's absolutely amazing. And so we always recommend that you go start with on page first if you're, if you're, you know, we've done a lot of GMB stuff that doesn't have self-hosted sites. We've been using the GMB websites. And that's a lot easier to do because there's not a lot to optimize there. Right. But when you do have a self-hosted website, then I would recommend you always start with optimizing that as best as you can. Now for a lot of local stuff, you don't have to go crazy with deep silos or lots of subcategories. You know you don't have to do all that.

You know, if you're doing like a directory site, then you could make it very complex with complex silo structure based upon locations and categories, like types of categories and things like that. But my point is, you know, if you're just doing a single site for a single location, then you don't have to go crazy with your site structure. But you do want to have your structure correct type. Comments, anybody for move on?

How Do You RSS To A GSite?

Bradley: Okay. Fit says, Can you RSS to a G site? If yes, how do you do that? I don't know what you mean RSS to a G site. You mean like feed content into a new site? I think that was him and he is like posting to a G site through RSS feed. I don't know. I'm not aware of a way to do that. Marco.

Marco: You can embed RSS feeds on the App Store. That's true. You came up can also pull RSS feed. It's not something that I care to get into an in a free forum. I'm sorry, if it's, you're asking very pointed questions that are a part of the training, actually. And I can't get into that. Because if people paid a whole lot of money to get access to that information.

Yeah, and I did training and Syndication Academy for was one of the more recent update webinars like the last within the last two, I would say, update webinars where I talked about how you can embed a feat. There's no question. In fact, it was kind of a piggyback off of the Lisa Allen training for rank feeder. But I showed how to do it even without using rank feeder. You can still embed a feed and that's a great way to add additional relevancy to things like an @ID page, a G site, that kind of stuff. That's right. So again, that's in Syndication Academy, if you you should have access to that, and I would, I would imagine.

So my crest is up. He's a recent mastermind. He joined again recently. I guess he had dropped out for a bit, but he's back now. So he says Bradley going to be a tease again today now because what I was teasing about is only something I'll do in the, I'm going to reveal in the mastermind not hearing and Hump Day hang out. So, but yeah, probably next week when we have another mastermind webinar, I'll probably get into some of that. Because

Are There Any Issues Of Using The Same Images Every Month For GMB Posts?

So Dan's up, he says, For GMB posts, is there any issue with using the same images every month instead of having to change the images for every post within the boat post sheet on drive? You know, unique images are better but I know you're, I feel your pain, Dan. You know, so we use a lot of the same images. I know there's a spinning feature, I'm not really familiar with how it works and the GMB auto post or at least our version of it. I know that it can spend images so if you just put a bunch of images in the sheet, it will repost but maybe not on the same day, like for example, there's a post to scheduling option that you can do.
But what I don't like about just scheduling posts and having them rescheduled or scheduled to republish is it was like, you know, every it's the same post, every at the same interval every time getting post, and that develop that creates a pattern. But if you can have, you know, let's say 60 images, and you repost and you're doing daily posts, then and you have them pulling from a, you know, the the images at random for each post, then yeah, they'll get used, you know, roughly statistically, they should only get used, you know, once or twice or once every two months, right? If you had 60 images and you were doing so single post, but we know that's not the case, but on average, it should be about once every two months. But you know, I don't know how else to do it. Marco, do you have any suggestions on that?

Marco: What we showed how to get unlimited images both from YouTube. You showed YouTube and I showed how to do it another way. There's no reason why you can't have original images. And if you do things the way we say, which is hiring a VA, and have the VA do all this manual work, there's no reason why you can't provide Google with what it wants. Google wants all this local relevant. It has image recognition, I showed that in the webinar, it recognizes it knows everywhere that the image is posted. And you have to go through a whole lot more work, trying to change the image for Google, then you do if you just go and pull one off the web and take care of the deal, and uploaded into the auto-poster so that you can have the VA go in and flip them out right after the 30 day or the 60 day. You go and you flip out 60 new ones and you just keep doing that. There's no reason why you can't do that. I can almost guarantee because it's what I do for the attorney is that we are we're always providing fresh, unique relevant content, images or content I updated on a regular basis a Google eaten up. It's constantly the buyer is constantly looking for new information, new ways of getting right, fresh things, new things. And images in it are part of it. They're an integral part of getting fed into the database getting all of this information that's relevant about the location. If you can't be at the location, then the next best thing to do is fake it. And then the next best step after I don't know how long would be to just repeat the images, but you're repeating something that Google already knows exists if had if it has already been indexed. And fortunately, and unfortunately, pulse they index immediately. So Google knows that the images exist the moment that you publish them because they're indexed immediately.

Bradley: Yeah, I would suggest that within the next couple few weeks so I can't give you an exact time because we ran into some snags with being able to provide the service but that's one of the services that we're going to provide in MTV is GMB posting. But it's going to be manually done right. So in other words, we'll have the A's that will come in and they'll schedule out 30 posts for a month for you. And then you know, it can it's a monthly recurring service, there will be two different services in our MTI be two different options. One is for us to go like our, you know, hot, you guys hire us to come in and up, provide 30 posts or whatever the frequency of posts is that you're you want. And we'll go in and schedule it and then they'll schedule for republishing to worry, that's a one-off fee for you. But we all know that you get better results with what Marco just was talking about. And that's unique images. So we're going to have a recurring service that will be where once you know we our team goes in and schedules out 30 posts or 45 or whatever it is your frequency of posts was that you you decide you go in and schedule all that out for the month. And then at the end of the, when the beginning of the next month comes up our VA go back in and schedule a new set of posts with a brand new set of original images or unique images, and does that every single month, and that's a much stronger service will get better results, then, you know, it would be a monthly recurring fee, as opposed to just a one off expense. But it's it'll be a stronger service, if that makes sense. And so yeah, I mean, again, Marcos correct. It's about instead of just trying to automate that stuff, I understand the reason for wanting to automate that but there's some things that are better off being done manually because you can do stuff like make them unique, where you're going to get better results. Okay.

Does Setting Up A Syndication Network And Google Drive Stacks To Build Location And Topical Authority Help In Ranking The Money Site?

Okay, so Dan's up he says a two-part question one reference syndication network and Google Drive stack does it make sense to build out a syndication network and Google Drive stack option one geographical location example Dallas area to provide geo authority link multiple lead gen sites for the Dallas area with option to general contractor Google stack drive with its own syndication network that points to multiple lead gen sites plumber Tree Service concrete house demolition.

In other words, set up these to provide authority links to money sites, if so what will we use for an address? That I don't really know how to answer that one, Dan, just because I don't see how you would build out drive stacks with the correct relevancy that would that you could push authority to all those different things like in other words, typically when we do it, it's going to be you know, themes are going to have topical relevancy about a particular topic, right. And it's going to have location relevancy for a particular area, and it's gonna if it's for local, it'll be both, you know, for if it's for local businesses will have both the location and topical relevancy, the geographic and topical relevancy for that particular business. So I don't know how you would make kind of a more general version. It where it would be as effective. I haven't tested that it may work, but it's not something I've tested. So, you know, I don't know really how to answer that market. Do you have any suggestions on that?

Marco: Yeah, I think that he's looking to build a directory. If I'm seeing the right racks like a general PBN, almost so a general contractor directly got kinda like a Yelp, right? But you're going to provide all of these Home Services or services around the home which would be like Tree Service lawn and it just whatever lawn care and all that. I don't see why wouldn't I mean it's going to take a bit and but as he adds folders and files in the drive stack, and then the corresponding pages on the site, which match whatever page he's aiming it at. I mean, it'll get really powerful over time. Yeah, take a lot of building. I mean, I, I can't imagine. I haven't tested it. So I can't tell you whether it would work or not. I mean, logically, it sounds like it would, it seems like it would but I think you'd have to build out each folder within a drive stack like you would silo a website kind of like what Margaret Margaret said directory. I don't say anything where he's talking about a directory here. But if you were to build a directory site, like a contractor type directory site, then you would build it out in silos, right, you would have a plumbing silo and Tree Service silo, concrete contractor silo, that kind of stuff. And so you could probably do that with the drive stack and the G site.

And you could focus it all around a particular location or city or, you know, county or whatever the case may be. But again, I'm not typically I've not tested any of that because typically what we do is have a drive stack built for a particular location and a particular business, which is usually only focusing on really, you know, one or a couple of closely related services. So yeah, seems like it would work but I don't know for sure. My standard answer for this type of question even in the ROI is reloaded group is going and test it and come back and tell us how it works.

Should You Order Another RYS Stack For High Competitive Keywords?

like Chris up again, he says if you have a high comp, if you have high competition, okay, does it make sense to order another iOS tech for other keywords? That's you for you, Marco.

Marco: No, we're not going to put another hour? Well, no, no, that's not what we teach. I think I think that might got access to the three webinars that I did where you were, you would add depth and breadth to the existing price tag rather than go off-site first. Yeah. If that doesn't push it, then that's when you start going individually.

Bradley: Now, as far as adding to an existing one, we still don't provide that right?

Marco: No, we're not we're not going to do that because it takes as much time to build additional drive stacks as it does the main one. Because of all the internal linking that we do, guys, it's very easy to automate shit and just have a do all of the basic stuff. The difficult thing is the way that we put it all together. So the functions of it like one ecosystem within the Google ecosystem, so that everything pushes on the next thing, and everything powers up to push power to the destination. That's the difficult part. Right? And that's, there's a lot of judgment in that, that Justin and I have implemented, and you can't code judgment into a bot. If someone if anyone said that they can't afford shit. I'll just leave it at that. It's just very difficult to do.

How Do You Restrict Access To A GSite?

All right, Mike Diaz is up it says Hey, guys, first of all, thanks for the great value offer. You're welcome. I've missed the last episodes. for good reason. My business is growing and in part thanks to the ideas and answers you provide here. Well, that's awesome. I would like to plus one that but looks like I'm not trying or something anyways, I can tell you that the key is persistence. Yes, it is, executes and refine, it only takes a few clients to make it worth it. I've just landed a four year deal with a multinational corporation that found us via Google ads. That's great. The thing is, we now need to hire and train new employees. I wanted to develop a basic website with some processes, video and written and exercises before assigning them to any project. But I don't want to make the content publicly available. So is there any platform application you recommend to restrict the access? I saw Google promoting their g sites for training employees, which has great integration, of course, but no chance to password protect it. Any other suggestions? Thanks. . And sorry, for the long intro. Actually, there is with Google Sites, you can actually password Well, what you can do with Google Sites is make a Google Site not a public site. Like that's one of the options in the settings of the Google Site guys, where you can create like, you don't have to make it a public index mobile site, like you can actually restrict access to it and only share it with specific people kind of like you would drive by as far as I know that that that's the case that you can do that I may be wrong but I remember that as Marco. Can you confirm that?

Yeah me that the only people who would then have it because that's how you share folders in Drive. Anyway. Yeah, right. It's through permission says it's the same thing with G sites if it's not public.

Well, I don't know. I'd have to go check in and be sure but I'm pretty sure. Another thing that you can do is just I mean, you can have something on WordPress and use a black hole like we have in mgyb.co where if anyone comes peeking in there that shouldn't be, we just banned the fuck out of them. They just go into a black hole and they can never come back to the website. And there's there's WordPress plugins that you can create membership stuff out of. There's also like a job, there's value add on there's you know, there's a bunch of different membership type sites that you could you know, Click Funnels actually has membership stuff, although those aren't very secure at all. So I mean, there's a lot of different things that you could use as like a membership type site to be able to restrict access. But specifically, I again, I'd have to go look at that, to confirm it, for sure. But I know that one of the settings in a Google site is like, you can share it with people. And that's how you, that's how you actually get it to be published publicly on the web. It may be by default, it's public, but you can go in and pull in and change that to where it's not publicly available on the web and only share access to the site. And that might just be editor access. But anyways, I would check the settings in that in the G sites to see if you can find that option and play with that. But otherwise, yeah, you could use a paid platform or plugin or something like that. For a WordPress site, I mean, okay.

How Do You Deal With Prospects Who Have Unpleasant Experience With SEOs In The Past?

All right. Sophie says, Hey, guys, most of more, excuse me more of a people-oriented question and authentic one, that's fine. Sophie, where you take those two, how do you deal with the prospect has been burned by SEO in the past. I've spoken people who recognize the value of SEO, but they had a bad experience. So they're reluctant to invest again, I've got a solid case study, testimonials, references, etc. But are there any other ideas you guys have for overcoming this attitude? Canada? Yeah, I mean, that's that's typically what the only thing that I do is if I'm, you know, if I'm dealing with somebody that is very resistant, because they've had bad experience in the past, all I can do is point to current examples of results that I have, either through my own lead gen properties, you know, if you can point to results that you have, like available now current results in the same industry, especially, then that helps. But if even if it's in other industries, if you can point to current results that you're able to achieve right now, and you have solid case studies, like you said, testimonials, references and all that. That's all you can do.

And if I mean honestly, that's all I do. I don't want to have to sell them twice, right? Like sell them on the idea that they need SEO and sell, and then have to sell them on why, you know, on my services, they have to understand, you know that that's hard because you got to sell them twice, right? It's twice the effort twice the work and they're usually going to be twice the pain in the ass to as a client. So that's the best that I can suggest some of the others might have a different point of view. But personally, as I said, All I can do is point to what I currently have available. Current case studies or current other projects that I have worked, especially if it's in the same industry, but if not, then I'll just use, you know, others, other projects, references, all of that is available and if they're still not willing, then I would say move on. Let's say you guys, I would just totally agree of if they're being more of a pain in the ass, then it's worth it that that's how it's always going to be it's not going to change. And it's and the only reason that they're that way isn't that they've been burned in the past is because that's the way they are

Marco: Sophie, the money has to be right, first and foremost, for you to put up with this. And second of all, you can just go the paper performance model where you say, Look, I'm going to this is how I do it, I'm going to positively affect your bottom line. And this is how long is it going to take, knowing that I can get results in 30 days or less, because I'm going to run at right. Bradley's again, I always point to Bradley's course the YouTube ads train, which is fucking fabulous. You use that for anything, whether it's local, or just whatever it is that you're doing, to run immediate traffic, Google ads, I Hernandez, a lot of Facebook stuff. And so we know that we can get immediate results. So what you're doing is you're seeing you're setting yourself up. You're telling this guy give me 90 days, and I'll show you that this works. Knowing that within 30 days, you're going to blow this guy socks off because you're going to prove your weightless, so you're under promising and over delivering, and maybe he will be such a pain in the ass in the future, which I doubt, right? Usually, that's just the way they are. But that's the way our I just do pay per performance. You pay me and I work and I get your results, you don't pay me. I'm going to go to your competitor, and I'm going to offer my services for 90 days at half the price.

Because you screwed me and so I'm going to get you back that way by going to your competitor and having your competitor outrank you the guys that you hate the most that is the guy I'm going to pick and I'm gonna go and find out who it is. So you need to, you know, control as many of the assets as you can. This is a fantastic question, by the way, we should have a prize or something for this question. Because it's been a while since we talked about this and and and what you need to do you have everything. Case studies, testimonials reference what ore do you need? Well, you need some assurance. Right? The client does. But so do you, you need to protect yourself because this guy or boat, at any sign of trouble, if they may, he may never be happy, even though you provide results. So there's a lot of ifs in here. And I just think this is a fantastic question. So thank you.

Bradley: Hernan, did you want to chime in?

Hernan: Yeah, yeah, for sure. I mean, I think that we all have gone through a difficult type of clients and difficult sales. I just want to piggyback off what you and Mark have said, Would you guys have a lot of experience dealing with clients, we're in a service based industry, so that's normal, you know, even if you're only selling leads, you're still in service based industry. So yeah, I don't like to sell myself twice, either. I think that's a great metaphor. If you need to sell somebody in the benefits of what you're doing, that's probably not a good fit. You always want to be talking with people that are already sold on the benefits that are just like shopping around. So they're already aware that they need your services, but they're shopping around about the best expert. And the only way that I have found that I totally agree with Marco, you should definitely be aware of the red flags and I tend to disqualify more people than I qualify. And just because of the fact that I don't have a big structure. And I only want to work with people that I, you know, that are awesome and that I really love to work with.

So the only that I've, that I found to kind of fight that back as Marco said, like, work by performance, like I don't sign any long contracts at all. I used to I don't, I don't have because if you think about it, you're not the only time the client to work with you for the next three months, you're tying yourself to work with that client for the next three months, you know what I'm saying? And if the guy's a dick, or if that, you know, if your client is not good, I mean, I would rather do something like no harm, no foul. So I would say Hey, why don't you give us a goal over the next 30 days, you know, and we will show you and we you know, and if we're not a good fit, no harm, no foul. And at that point, then you, you, you bring up the big guns, you spend some of the money that the guy has given you, in order to give them quick results. And if you give them quick results, they'll stay forever. Pretty much they'll love you, you know because you're some sort of magician at that point. You know, you're some sort of David Copperfield at that point. So uh, so yeah, I totally agree with what these guys are saying. Just wanted to reiterate that so I'm pretty sure that Adam has something to add to the mix as well.

Adam: So yeah, just real quick, I think everything you guys just said is good. And I was starting to think along the lines and you know, of course, we have MGYB where you can do done for you services and that got me thinking but it should already be a part of everyone's process to you know, have systems have processes to minimize your time. So I kind of went another step and just thinking if this is someone you that isn't sending red flags if it's someone that has come to you but there have some hesitation that you know, kind of like Hernan hinted at I think just this the

leading with something you know you can get results in and maybe it isn't a full on package but you go in there with the one thing you can you know you have down that you can provide results and whether or not it's rankings or more traffic maybe it's just a service but going in with one thing that you know is you're going to manage your expectations you're going to do very well on and then maybe expand from there. So anyway, that's my idea instead of just saying hey, it's got to be all of this stuff and they're not quite sold on it just you know, find out what they want and if it's something you know, you can absolutely deliver on with very little time investment and get a good risk-return for them, then that's kind of a win-win. Yeah,

I agree. Okay, so the next question and we're almost out of time guys. We're going to try to roll through the last few very quickly.

Can MGYB Still Deliver On Verified GMBs?

Joe says can MGYB still deliver on verified GMBs? Things have been crazy. Last week so many services pulled out. Yeah, again, that those The days are numbered. I think currently we still can. Can somebody correct me? are they available right now? He'd have to write support. Okay. Yeah, contact support at mgyb.co. And if they're available, yeah, well you know, we'll definitely, you know, I, I kind of pulled back from building new ones because of that reason. So I totally get what you're saying. And you're right. You know, Google has been trying to stop that spamming of GM bees for quite some time and they succeed, and then we find another way, work around and then they succeed and we find another workaround, but it is definitely becoming more difficult. That's why we preached for as long as we did to take advantage of it when it while it was as easy as it was, but we knew there was a shelf life to that. And I think we're, we've approached that time. So yes, believe they are unless we haven't taken them down recently, but yeah, okay.

How Many Embeds Are Too Much Or Too Fast To Point At A YouTube Silo?

Dan says how many embeds are too much and too fast to point at a YouTube siloed? Do you even use embeds to rank videos anymore? Or have you relied more on video ads and drop the best never relax, I still absolutely use embeds. I still use syndication networks for videos too. I use a combination of both it What I'm saying is it works. It works incredibly well. If you're using syndication networks and embeds and backlinks. You can use a combination of all of those and then you throw some traffic at it. Some real traffic, not fake views, but you buy some real valid views directly from Google. So as far as how many are too much and too fast, appointed a YouTube silo. I don't think there's too much or too fast. I made a comment several months ago about embeds and not going overboard because it could be you know, it could

It could look as this look like a spam signal, but I've not seen anything negative happen from it. What I was trying to state was that you know, Google's Google knows where its code is, guys. And if you take a video in an embed code, and you you know, you embed it all over the damn place, I mean thousands of embeds, and there's little to no view activity or engagement with the video. That's a spam signal. I'm not saying it's going to hurt the video. I'm just saying it's not you know, Google's algorithm with rank brain and everything is smart enough to to be able to detect what is valid and what isn't. And you can still brute force a lot of this stuff, guys, you can hammer it and still get results. But what I found is why bother when you can do a handful of high quality embeds and then run a little bit of in when I say embeds, but you can also do backlink stuff or put it through a branded syndication network or a well-themed syndication network doesn't have to be branded, but a well-themed syndication network and

Which is only a handful of properties, and then throw some real valid engagement signals at it that you purchase direct from Google, or from other places I've heard other people doing it with Facebook ads and stuff like that. But I just always bought them directly from Google and YouTube, you know, through the Google Ads platform, and watch how quickly you can get results with a fraction of the embeds and, you know, traditional SEO stuff. So as far as like, if you're not going to run ads to it, or if you've already tried that yet, absolutely continue, you know, embed that stuff. If you can grab the playlist code, the embed code for the playlist and embed that that that works really well because it helps to power up all the videos within the playlist, essentially the silo so you can do a number of those things. But what I'm saying is drive some traffic into it after you've done those or while you're doing those kinds of concurrently and you'll see that you'll get much better results. So yes, absolutely in bed still work, guys. There's no question. It just works better. When you can push engagement at the same time. Does that make sense?

Does A Business' Stars Rating In Google And Yelp Reflect How They Are As A Client?

Okay, Leon says, When you work with a business owner who has two out of five stars rating through Google and Yelp, Does that ever reflect how they are as a client? Would it be best to target businesses with three plus stars? Well, it depends. Everybody's got theirs to, you know, it depends. First of all, you got to have conversations with the client. And find out you got to kind of feel them out. A lot of times you can determine through conversation with a client, whether they're, you know, if they're a shitty type of business person, like if they do things that are questionable, right, you can usually determine that kind of stuff through conversation anyways, like at least I can, and maybe I'm sure most of you can to. My point is sometimes good businesses get targeted by bad people. And like, for example, negative SEO attacks.

Well, there's negative reputation attacks where people will like somebody will a target or attack another business and they'll get multiple bad reputation reviews posted that are spam reviews. So you have to kind of determine whether the gripes that people are, are the bad reviews are valid or not. And if they seem to be valid, like some people had real valid gripes or grievances with the business that were never resolved correctly, then that should be a red flag. Those aren't the type of businesses that I want to work with. However, I have done reputation type work done SEO for companies that have had a questionable reputation online, but come to find out that it was because of something like an ex-employee that did some spamming reviews spamming that kind of stuff, or they were targeted by a competitor or things like that. And so in that case, they need the help and they they're deserving of the help and so

You know, I have actually helped to correct some of those problems in the past. So it really depends on your gut feeling from having conversations with that potential client or that prospect and determining whether if, because here's the thing, sometimes even my good clients will get a bad review. And I tell them, don't take it as something terrible. Take it as an opportunity to improve your product or service. Right, like figure out why you got the bad review. And some people are just assholes, and they're going to leave a shitty review no matter what, and you can't fix that. But sometimes there is a valid concern like an employee did something and screwed up. Well, that should be an opportunity, that bad review is a good way if it wouldn't be for that bad review. How would the business owner know that somebody on staff or downline screwed up? Right, so sometimes those are actually opportunities to improve their products or services improve their business period. So it just really depends on the actual you know, again, you have to feel that out when you're talking with that business owner to find out. Are they valid concerns? Are they getting shitty reviews? Because they're a shitty business? And if that's the case, I wouldn't want to work with them. If there but if they have some reputation, online reputation, things that you know, some negative online reviews and things like that, but they're really good business, then I would still want to work with them. Does that make sense? Anybody else wants to comment on that before I move? we're about done anyways. I think it's good. Okay.

Let's see. I'm going to try to scroll through these last couple real quick I do have to go them My daughter is waiting for me to pick her up. She's, let's see, Leon says our experience is a business with tons of bad ratings granted across more than just Yelp where we see a combo and GMB BBB. Make poor clients. We run like a scalded dog Jordan file. Yeah, Jordan, I agree with you it. But that's basically what I was saying. If they've got multiple bad reviews across multiple platforms

It's typically a shitty business like Jordan Jordan is right then that means like run away because they're, they're not only shitty to their customers and their clients, they'll be shitty to their providers and their vendors as well. So stay away from them. Dan says I wasn't thinking that was that way Marco, but that's a great approach to get the results I'm looking for. Okay. All right, everybody. Thanks for being here. We will see you guys next week. Bye, everybody. See everyone


Is It Ok To Use A Drive Stack In The Same Drive Account That’s Running The Network For A Branded IFTTT Property?

By April

In the 121th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it's okay to use one Google account containing a drive stack that runs a branded IFTTT network of a client.

The exact question was:

1. I have a branded ifttt network for a company, is it ok to use a drive stack in the same drive account that's running the network, But in a separate folder, as a ligitimate company would have this kept all in one drive anyway?

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Adding RYS Drive Stack To Optimize A Law Firm Site

By April

In episode 106 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the proper addition of RYS drive stack to optimize a law firm website.

The exact question was:

Hi guys! I hope you enjoyed your time in Panama plotting and planning against Google.

We have a law client that we made an RYS drive stack for. We're trying for a pretty competitive keyword phrase, so we would like add additional drive stacks. When you do that, do you use the same G-Drive account or start fresh with a new account? I followed Bradley's local case study, but they aren't ranking as high as we would like. I've listened to a lot of the advanced strategy webinars too, but can't seem to find where you talk about adding additional content to an already existing G-Drive stack.

Also, the main keyword terms were initially ranking on page one of Google, even as high as position 3 and then gradually have dropped to page 3 and have stayed there. We finished the stack in early May and then started backlink building in early July. Any thoughts?

Thanks in advance!

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Weekly SEO Q&A – Hump Day Hangouts – Episode 106

By April

Click on the video above to watch Episode 106 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Bradley: We're live.

Adam: All right everybody. Welcome to Hump Day Hangouts, episode 106, the episode where we're no longer together. But we'll just go down the line and say hi, anyway. Hey Chris, how's it going man?

Chris: Doing good.

Adam: And Hernan? What's up?

Hernan: Hey, everybody. Hey. It's really good to be here. I miss you guys. I hope we kill it. I'm not hoping. I just waited so that we can like this year … So that we can hang out real, real soon.

Adam: Awesome. Awesome, awesome. Marco, I got to ask you, man. How's the weather?

Marco: I'm still in paradise, man. I left Panama and came back to paradise, so win-win.

Adam: Yeah.

Hernan: I heard it's raining ashes.

Marco: It was for a few days. It's been okay lately, but it makes no difference. It just makes the ground more fertile, so anything you plant … You could plant your own garden, get plenty of vegetables. It's win-win, man. You can't lose, right? Weather, rain …

Adam: I love that. There's a volcano and, “Yeah, you can grow a good garden.”

Chris: Yeah.

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Marco: Plenty of ash. Fertilizer.

Adam: Good deal. Good deal. Well, Bradley, how's it going?

Bradley: Good. Glad to be home. Although I came back to kind of cold weather. It sucks, but other than that, I'm just glad to be home.

Adam: That's good. It keeps you inside, and it keeps you busy, right?

Bradley: Keeps me working, yeah.

Adam: All right. Well, just a few short announcements and we'll get rolling today, everybody. We wanted to let you know … Obviously Local Kingpin is still available, and I'm going to let Bradley talk a little bit about this, how it ties in, but we just talked to Justin Sardi not too long ago. I'm sure a lot of your guys know him, or have heard of him, or maybe even taken one of his courses. He's going to be having a limited opening for his video ads crash course. This is the third version. He's been updating it for … Man, I don't even … I took … I bought the one like two years ago, or 18 months ago?

But I think it was even before that. I know I talked to Bradley about this, but Bradley, you thought this would be a good tie-in with Local Kingpin, right?

Bradley: Yeah. I haven't been through the most recent update though, so I don't know. As long as he covers local stuff in there. I think he did in the first release of “Video Ads Crash Course Three”. Yeah, it's so much more in-depth into specifically YouTube ads than what I was able to cover in Local Kingpin. Which, by the way, that's not complete yet. The video ads section inside of local kingpin isn't done yet. I'm waiting to get my second case study really rolling, which is in a much larger city, so it covers a much broader area, so the targeting is a little bit better.

But that said, if you really want to get good at YouTube ads or AdWords for video, then Justin Sardi's course is awesome, and he's relaunching it at $27, or $37 or something ridiculous. It's totally worth it.

Adam: Awesome. Totally. I liked it. I'm going to get back in, and I've been meaning to get to it. This winter, I think I'm going to get started with that again. It was definitely one of those shiny objects that I bought and walked away from, and now I'm kicking myself in the ass.

Bradley: Yeah.

Adam: Man, YouTube ads are certainly an interesting part of this. Let's see … After that, we're going to have some stuff coming up. I'm totally stretching this out for everybody, but we've got … Let's just say, some good deals coming up with Black Friday. We're going to be doing our own version. I'll leave it at that right now, and say we got some really cool stuff.

I know Hernan wants to say something.

Hernan: Oh yeah. We're going to have a ton of cool stuff.

Adam: Awesome. All right, and speaking of AdWords and paid ads, and some traffic, and while we're here … Hopefully everybody can see the hat, and see what it says. If you want one of these hats, just leave a comment during the show today, and tell us what you think you could do … What's the best thing you could do with AdWords, video YouTube ads. Tell us what your master plan is, and we're going to pick one of those comments, and we'll send you a hat for free.

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Bradley: Sweet. All you got to do is participate?

Adam: Yeah. Just be active and be here. Yeah. With that, though, let's do this.

Bradley: All right. Well, that said, let me grab the screen, and I'm just going to show the whole screen again as usual, and you guys can see Godzilla in the bottom right corner here, scratching his chest or something. All right. Just a minute. Let me zoom in a little bit, and we'll get started.

Okay. Mark O'Connell's up and he's always here every week. We appreciate that, Mark, and for that I'll plus-one it. He says, “Hi guys, I don't have a question, just a comment.” Okay. “Sorry if it's not applicable, because I know this is for questions, but I just wanted to thank Marco for choosing me for a Drive Stack on the big 104. It was awesome and unexpected. I wanted to message Marco via Google+ but didn't want to bother him, as I would imagine he is busy trying to make Google beg for mercy. I wouldn't want to intrude on that, and didn't want to do it last week, because you guys were celebrating. I already thanked Adam.”

Well, awesome Mark. We appreciate you always showing up and participating anyways. Your comments are always welcome, so thank you.

Branded Email Vs. Gmail In IFTTT Rings

Dean is up next. He says, “Hi guys. I hope you don't feel too rough after Panama.” I did. Quick story, I was … I left Panama last Friday, and flew back to Miami and spent the night in Miami, and I was in the Miami airport in the morning to fly back to Virginia. All of a sudden I got this awful pain in my abdomen. It felt like appendicitis or kidney stones. I wasn't sure what it was … And I was in Miami, trying to fly back to Virginia, and so I ended up flying back to Virginia praying that my appendix wouldn't burst on the plane.

I ended up going straight from the airport to the emergency room, and I was in the emergency room for four and a half hours. Got a CT scan, and all this crap, just to find out it was a kidney infection. I was pissed, because I was like, “Man, I spent four hours in ER. I probably spent a couple thousand dollars.” Then I started thinking, “Why am I complaining about finding out that I'm okay?”

I was like, “Damn, I went there and I don't even have nothing.” But it could have been the other way. It could have been … It was terrible, though, coming back. I think it's because we drank and ate too much while we were in Panama. What do you guys think?

Hernan: I think that might be the case, Bradley.

Bradley: Yeah.

Adam: I think that's it. I feel much better. I was just pissed off because I was in this weird wing terminal in Miami. I thought I had it bad.

Bradley: Yeah. It sucked dude, because I mean it hurt like a son of a gun too, and it was like … The doctors said, “Oh, well. Just take some Aleve and take it easy for a couple days.” I was like, “Dammit.” Anyways. Everything's good now, so.

Marco: You can never eat and drink too much.

Bradley: Yeah, apparently you can. Apparently my kidney thought otherwise.

Marco: Yeah. You know what Sid Fletcher would say.

Bradley: Yeah. “You're going to hurt your … ” No, I'm kidding. All right.

Marco: It's the ceviche.

Bradley: All right. I'll just keep moving. He says, “I have a national client in the UK whose website I'm setting up an IFTTT ring for and they already have some Google properties in place. Their Google brand page and YouTube page are connected together under a website email through Gmail like [email protected], and have posts and videos from two years ago, so I wanted to use them rather than set up new ones. Is their branded company email going to be a weakness/problem as opposed to an actual Gmail like [email protected]?”

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No, it shouldn't be. Let's see. “I do see through their Google account they have access to Google drive etc and the account shows connected sites and apps so I'm assuming its not a problem just the same as having a Gmail?”

Yeah. Because once you've registered a Gmail with Google, like for example, your recovery email, you should be able to log in with that email address as the username, if that makes sense. If you've connected your web mail account with your Gmail account, especially as the recovery email, then I'm pretty sure you can log in using the web mail address as the username, and Google recognizes that as being one and the same, if that makes sense. It shouldn't be an issue.

“They have given me a branded email from their Gmail setup [email protected] and I have made myself an owner of their google my business local page, brand page and youtube account so will my new persona email get all the credit and trust an ifttt ring brings just the same as if i had setup a separate Gmail for them?”

Yeah. Again, it doesn't make any difference, Dean. It doesn't make any difference. Because whether … As long as that web mail account is connected to that Google account, and all of the pages and drive and all that stuff, it doesn't make any difference. It's still the same Google account, whether it's using a web mail or a Gmail. It doesn't matter. Okay?

Adding RYS Drive Stack

Lori's up. It's been a while since she's commented. What's up Lori? She says, “Hi guys! I hope you enjoyed your time in Panama plotting and planning against Google.” And we did. “We have a law client that we made an RYS drive stack for. We're trying for a pretty competitive keyword phrase, so we would like to add additional drive stacks. When you do that, do you use the same G-Drive account, or start fresh with a new account? I followed Bradley's local case study, but they aren't ranking as high as we would like. I've listened to a lot of the advanced strategy webinars too, but can't seem to find where you talk about adding additional content to an already existing G-Drive stack.

“Also, the main keyword terms were initially ranking on page one of Google, even as high as position three, and then gradually have dropped to page three, and have stayed there. We finished the stack in early May and then started back link building in early July. Any thoughts? Thanks in advance.” Okay, Lori, I'm going to let Marco talk about that, because he's more the expert on that.

Marco: Yeah. Don't put more than one gstack per Drive account. It overburdens the script, and Google will shut you down, period. That's just the way it is. You can create persona accounts, and each persona account can be an employee of the company. You can make that persona associated with the company. Of course, it's natural to share files and folders. Am I giving away too much?

Bradley: Maybe.

Marco: Lori? Reach out to me in private.

Bradley: Yeah, or in the RYS group, Facebook group.

Marco: I don't want to continue with this. Or, if you're going to order, just reach out to me, and I'll let you know what to do. Because I don't want to give it away, that's why I'm here. I started to, sorry.

Bradley: Yeah. Just remember, you can add the other accounts under the share function, so you can still access everything from still one login, if that makes sense.

Marco: Right. Yeah.

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Bradley: “Also, the main keyword terms were initially ranking on page one of Google, even as high as position three and then gradually have dropped to page three, and stayed there.” Okay, Lori. There's really no way for me to give you any advice on that question. I wish I could, but there's … So many different variables would have to be looked at for us to give any sort of advice on how … What could be causing the problem. That is such a broad question, in that we need a hell of a lot more details or access to the site for a site audit. If that's something that you would want to have done, if you're in the masterclass, you provide site audit services as part of the masterclass training. You're more than welcome to post there, and we could take a look, if you're willing to share the URL within the webinar, just to the attendees, basically.

That's up to you. If you're not comfortable with that, then I completely understand. But we could get a lot more in-depth on that stuff in the masterclass, than we could here. You could even give us some more details. All right?

Marco: Yeah. Lori's been with us, I mean, for quite a long time.

Bradley: Yes.

Marco: She has purchased from us. I'll give you 15 minutes of my time, Lori, just to get you set up and in the right direction, as far as what you need to do. Then you can go ahead and order from our RYS. He rocks it. Do it … Let's do it that way.

Bradley: Okay.

Marco: Just so I can get you headed in the right direction.

Bradley: Very, very generous of you Marco.

Advantage of SSL (HTTPS) In Affiliate Sites

Michael's up. He says, “Hi. I am still wondering if I should go with the https version of my site. I have 15 pages with the www version, and then three pages that have both versions indexed so I need to choose one direction to go. Staying with www would be easiest.”

I'm assuming you mean, “Staying with www that doesn't include the https,” because I think that's what you're talking about. The protocol. Because either you have SSL, or you don't. Typically, in a question like this, I would expect somebody to be asking about the difference between HTTP and https. In this case, you're mixing two different concepts, here. I'm not 100% sure where you're going at, with this. Anyways. “How much advantage is there doing this if my site is a simple affiliate site? There are no products to sell or visitors' info to gather.”

I don't know why you'd have https then. If you're not … If you don't even have a contact form on your site, there's really no reason for that. If anybody else wants to comment on that, I'm happy to hear some other opinions on that. But if you're not collecting any sort of data from the site, like any contact details or anything, where nobody has to submit a web form for anything, then I don't really see the point of having the SSL certificate.

Hernan: Yeah. I would say kind of what you're saying, Bradley. I'm seeing more and more big websites turning into SSL, but that's because they manage sensitive accounts.

Bradley: Right.

Hernan: It doesn't have to be right now that, as it were a couple of … Maybe a year back, or maybe a couple of months back, that you need to handle sensitive data like credit cards numbers. Now, every time you handle any kind of data, you need to have an SSL as per Google instructions. With that said, I haven't had any data to back it up that an SSL will give you a boost in rankings, for example. If it is, it's marginal. It's marginal. It's another tick on the checklist.

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It's nothing too fancy that it could make or break your SEO in that case, so I wouldn't have the trouble in case I really, really need it, and in case I really want to be compliant, and I want to start collecting data on my website, as Bradley was saying.

Bradley: Yeah. Yeah, so I again … The question is, you're talking about two different versions of the URL here, but they're really not … You can have “www.” whether you have SSL or not. It makes no difference. That's just your preference in how you display the URL. I recommend that you go with the www. version of it, because that's treated as if it were sub-domain, so it protects your root domain, in the event that you caught a penalty.

In other words, you could always … If you caught a penalty … If you were using your www. acting as a sub-domain and you caught a penalty, then you could essentially remove the www., or add some … Change the sub-domain to something like blog., or news., or something like that, and recover your site. Now, you'd still have to figure out why your site was slapped, or given a penalty, anyways, and correct that, but you could move the site to a different sub-domain, or just to the root. In other words, remove the www., and you could get your rankings back, or at least remove … The penalty would be temporarily lifted until Google caught back up with you, unless you fixed and resolved the problem that caused it to begin with.

Again, that's just a personal preference. And adding www., can be done within the WordPress dashboard. You go to Settings, General, and it's the site address. There's two fields that you have to edit that, and add the www., to. Then once you click Save, it'll prompt you to log back in. From that point forward, WordPress should handle all the redirects and canonicals directly, but that doesn't affect the https, SSL or not, whether it's using the SSL version of the protocol or not. It makes … That doesn't handle that.

That's something else that you have to work with. Again, that can cause some problems. Only 15 pages, that's not really all that big of a deal. But when you do switch to https, a lot of times, it can screw up CSS, and JavaScript, and stuff like that, so you need to make … I don't even do all that myself anymore. Whenever I switch a site over, I just hire somebody from Upwork, and they handle all that shit for me, because it's just too much.

Hernan: Yeah. No. I was about to say that. You need to be consistent. Whether you decide to do https or not, you need to be consistent. Everything should be pointed at one URL, because you can have HTTP domain.com, HTTP www.domain.com, https domain.com, and they're all different URLs, you know what I mean?

Bradley: Yeah.

Hernan: You need to be consistent. Whether you use https or not, and whether you use …, which I concur with Bradley in this case, using www, which I concur with Bradley in this case, using www … I've seen on some spammy niches that people will use w15, or ww3, or ww4, ww7. That's the iteration number seven of that website that keeps getting spam, and keeps being [inaudible 00:17:30], so it's crazy. But I mean, you need to be consistent whether you decide to do it, or not. That was my point.

Bradley: Again, for something like a small site like that where you're not collecting any data, I wouldn't have even implemented SSL. It's just too much additional work. But, if you've already done it … If you've already pulled the trigger, then make sure you get your site cleaned up, and all of the scripts and everything are all reading correctly, and that's something, again … I can't really advise you on that, because I don't do it. I just hire somebody from Upwork. That kind of stuff makes my head hurt.

301 Redirects From Web 2.0s Pointing To The Money Site

 

Healthy Living says, “Just a thought. If we use 301 URL redirects from a web 2.0 to the money site, would that be bad?” I'm assuming you mean embedding a 301 redirected URL into the content body of a post or something on a web 2.0? I'm assuming that's what you mean, because how would you redirect a web 2.0 URL? I'm not 100% clear on this. Is somebody else interpreting this differently from me?

Hernan: No. I think that you're right. It's hard to do a 301, unless you do some sort of meta-refresh. That's another story. If you do a meta-refresh, you have some web 2.0 properties-

Bradley: I don't even think … I think this … I think that's way beyond what they were asking about, though. If you can edit the HTML of a … Or the [HEAD 00:18:53] section, like in Tumblr, sometimes you can do that. I don't know if you can still do meta-refreshes there. But like Weebly, you could do a meta-refresh. Blogger, we were able to hack that in as well. But put a meta-refresh code, and then the whole web 2.0 will do it. But doing a 301 redirect from a web 2.0, I don't know how to do that, other than using a 301 redirected URL as your link within the content of a post, which would be like a goo.gl, or a Bitly link, or something like that. Really, I don't see the purpose of that, either.

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I mean, you can, just to give you some URL variations, I guess. But yeah, if you could clarify that, maybe, what it is that you're asking specifically, we might be able to give you a better answer, okay?

Boosting PBN Links

Next says, “All I have a question about PBNs. I have a money site that have IFTTT ring to RSS. I used my PBNs with back links to the IFTTT ring. How can i make it stronger? PS, I have GSA Search Engine Ranker, but I don't want to blast my PBNs.”

Well, put an IFTTT ring around your PBN, and then blast your IFTTT ring with GSA Search Engine Ranker. Think about that. If you're using a PBN to link to your money site, or to link to your branded IFTTT ring around your money site, then if you don't … If you're worried about hitting your PBNs direct with GSA … And I can understand that, then put an IFTTT ring around your PBN. Then you can hit the ring around your PBN with GSA Search Engine Ranker links. Does that make sense?

That way, you're not hitting your PBN directly. There's at least one buffer site between your PBNs and your GSA spam, and it would be at least three hops away from your money site, if you're abusing your PBNs to point links to your IFTTT ring around your money site, your branded IFTTT ring, if that makes sense. If you're building back links directly from your PBN to your money site, and you're building links from GSA Search Engine Ranker to an IFTTT ring around your PBN, now your GSA links are still going to be one, two … Yeah, three hops away.

If you're doing it … If you're building PBN links to your branded ring, now your GSA links are four hops away from your money site, so you'd be perfectly fine to do that.

Anyway, hopefully that was helpful. “PPS, I didn't get the new IFTTT.com website changes that you talked about in the SEO academy group.” I'm not sure what you mean, other than there's new interface changes. Maybe you're saying you don't understand it. I don't … I'm not 100% sure what the question is there, but I know next Wednesday, at 5:00 p.m. Eastern will be the next update webinar for IFTTT SEO academy, and there's a lot to cover next week so we're going to cover all that stuff. The new applets, the new interface that everybody hates, I get that. IFTTT is acting like Google … Google+ I mean, in that they're changing the interface and nobody likes it.

But it is what it is. We're going to cover that, and we're going to cover some interesting issues that have popped up with some other things recently. That's all going to be covered next Wednesday at 5:00 p.m. Eastern. You can find the link inside the Facebook group for the event. In the Events tab, okay?

Branded Link Wheels For Multiple Locations

Jamie says, “I have site with four locations in Tennessee and I am setting up local maps for all four locations. I was wondering if I can or should create branded link wheels for each location. Same brand for all locations. Not sure if it would be a problem to have so many branded properties. Any thoughts? Thanks.”

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Yeah, Jamie. We talk about this often. It's a good question, but yeah. We've talked about this many times. What I always like to do, is especially, if you are … If it's the same brand, typically the way that I set things up is, if I'm going to be creating city-specific sites, I'll build them on sub-domains of the root domain. Whatever the brand … I usually will have branded domains for the company, which will be the root domain, and if I'm going to make location-specific sites, then I'll add sub-domains with the city name as the sub-domain. Then I'll install WordPress and put up the pages, but not usually a blog on those sites. Because I can use the root domain as the blog, because it's the same brand, just like you mentioned, Jamie.

If it's the same brand, then you can put the blog on the root domain, and then build links to all of the four location sites, the four individual location sites, by just blogging from the root domain. That's a hell of a lot simpler to manage. Does that make sense? Because if you … I mean, you could do a separate blog on each separate site, if you're doing that. You could. And you could have a separate ring for each, and you may need to do that. But typically, what I will do is create the one branded ring, IFTTT ring, right? And I'll blog from the root domain blog, and use the blog post to build links to all of the sub-domain sites, or all of the individual locations.

You might not have sub-domain sites, maybe you have individual location pages. That's fine. It doesn't matter. Either way, you could still build links to the location sites or pages from the blog with one IFTTT ring. However, if you find that there's a … Like for example, say out of the four locations that you have, one of them is not responding as well to the IFTTT blogging strategy as the other three. This is just hypothetical, guys, but let's just say that one of them is not responding as well. Then you could always go out and create a separate IFTTT ring specific for that one location. It can be the same brand, but then you can add the city name into the sub-domains for when you're creating the IFTTT ring.

It could be a location-specific branded ring, if that makes sense. Then you could hit that one ring, specifically, with posts for that one location, to help give it a boost. But always try to rank with the minimum amount of work that it takes, guys. For that reason, don't … It's a great question, Jamie, because you don't want to jump … You don't want to go out and build four IFTTT rings, when you don't need to. Chances are, you can probably get away with just one, and again, if any one particular location is not responding as well as you'd like it to, then you can always build a location-specific ring for that.

Email List Platform

Okay. Andrew Walker. He's back. He's starting to become a regular occurrence. That's awesome, Andrew. This is a good question. I read this earlier. He says, “Hey guys, my question is about what platform to use to start building an email list. Which would you all recommend, GetResponse or ClickFunnels? I've been using GetResponse for a little while now and its pretty nice. However, I just got hipped to ClickFunnels and I'm hearing some really great things about it. Thanks.”

Andrew, I can tell you personally, because I know … I'm kind of helping Andrew get set up. He's a local business guy. Advanced-pcs.com. He does IT work and stuff like that. Anyways, I can tell you that ClickFunnels is my preferred method, and you … But it's not exactly an auto-responder. They have auto-responder capabilities inside, if you use an SMTP mail-ordering service like SendGrid or Mandrill, or something like that, so it's a bit geeky to set up. But if you were going to be … In your case, I would say you need at least $97 a month to use ClickFunnels. It's $100 a month. I know for GetResponse, you're probably only paying about $20 month, something around that number.

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It's up to you. If you don't mind spending the extra money, then yeah. Keeping everything under one dashboard, which you can do with ClickFunnels, would be sweet, because you'd get much better landing pages than you do with GetResponse. At least in my opinion, it's so much easier to set them up, and they look good, all that kind of stuff. And you can handle all of the mailing from within … Oh, wait a minute, let me rephrase that. In order to use ClickFunnels' mailing service as an auto-responder, you have to have Actionetics, and Actionetics is only part of their enterprise suite. That's $300 a month. $297 a month.

Adam: Yeah. You've got to make sure it's worth it, but yeah. It's kind of interesting …

Bradley: Yeah. In his case … In Andrew's case, it wouldn't be. I can tell.

Adam: Yeah. For most people, especially if … Your comment is starting out, then yeah. That's not it.

Bradley: Yeah.

Adam: But if you can do it, you can … You can also use … Just so people know, you can also get … If you can get that Amazon SES account approved … Which you can't always, but that's free. Then that lets you, if you don't use an outside service, you can't customize your emails in ClickFunnels, because they don't want you sending out stuff from their servers. But once you do that, that would be one of the next steps up. We're also looking at a couple different providers too, Andrew, so maybe we could come back and give you some more information. I think Bradley can tell you. Obviously, you guys are talking offline,

There's some additional stuff we're looking at. We're checking out ConvertKit right now, and we've been using Paywebber, GetResponse, ActiveCampaign, and I think-

Bradley: Yeah.

Adam: That's it. But Chris and Hernan might have some input here too.

Bradley: Yeah, I would just mention to Andrew. Like I said, Andrew, I forgot. I started to tell you … But even the $97 a month version of ClickFunnels doesn't give you email capabilities. It will give you an email notification from each funnel, but you can't use it as an auto-responder, so it's … Really in your case, you don't need an Enterprise account for your local business. That would be kind of like way overkill, and an expense. You don't need that, either. Stick with GetResponse for now, and that would be fine.

Anybody else want to comment? That's fine if you want.

Hernan: Yeah. I wanted to say real quick. I'm sorry.

Chris: He's eating.

Hernan: I wanted to say real quick that … Yeah. I was. Sorry. I wanted to say real quick that, GetResponse, for the time being … We pretty much use them all. MailChimp, AWeber or GetResponse. We keep on using GetResponse and AWeber. We're migrating. If you want to start doing some more advanced stuff, like tagging people based on how they behave, based on what actions they take … For example let's say that somebody doesn't visit your website, I don't know, in three months. You can send them a coupon, those kind of things. In reality, GetResponse will suffice for now, since I assume you're starting now. At some point, you want to go for something more advanced like, for example, ActiveCampaign, which will be pretty much the same expense.

There are of course more complex tools out there, but ClickFunnels is a landing page builder, and a funnel builder. It doesn't have to do with email marketing, while it is an added tool, and I'm pretty sure Bradley's helping you out with ClickFunnels, but again, that's a landing page builder. That's not … The main functionality of ClickFunnels, it is from Actionetics, in my opinion. GetResponse will suffice for now, in my opinion. At some point, if your list grows a lot, which I know it will with Bradley's help, you may want to turn into something more advanced. [More ninja 00:30:09], maybe.

Bradley: Yeah, but even GetResponse has automations and stuff. You can set up tags and all that stuff with automations. You just need to learn how to do it, that's all. I'm sure ActiveCampaign or … What is it? ConvertKit, might be better, but I'm just letting you know. There are automa- … You can create automations inside of GetResponse, now, too.

Adam: Yeah.

Bradley: I don't think you need to change anything, Andrew. I'd leave it just the way it is, for now.

Adam: Now, because I'm drinking the Kool-Aid so heavily from ClickFunnels, I do want to say though, if people get to that point, there are some really cool things you can do with ClickFunnels. By all means, that's some of the things you can do. I'm not saying all of this is exclusive to ClickFunnels, but you can start tying in actions, as well as other things. Integrations into ClickFunnels is crazy, it's almost like Zapier, where they have tons of integrations you can use.

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New Trigger Channels In IFTTT

Bradley: Yeah. Greg's up. He says, “Welcome back to reality guys, except for Marco. Hey, Have you guys tested or can suggest any new trigger channels that might work in an IFTTT network ring yet?” Well, yeah. You can use Twitter. That's what Twitter SEO Academy is really about. That and much more, but you can use Twitter to trigger. You can use any one of the blog properti- … I mean, you can pretty much use any property. Any channel will not … Well, not any channel, but most of the channels that we use, the ones that we use for marketing and stuff like that … A lot of those can be used as triggers also. The problem is, is when you use the other properties as triggers, what does the resulting post look like on the other side?

Whatever you're syndicating to, from that trigger point, what does it look like over there at the syndication point? What does it look like? A lot of times, they come out kind of funny. In fact, I played around with, a couple years ago, a lot with trying to set up WordPress triggers or Tumblr triggers and Blogger triggers. Some interesting, weird stuff happens with those triggers, sometimes. That's why I always resorted back to just using RSS triggers, because RSS triggers seem to be the most consistent over time, where I consistently had difficulty with using other properties as triggers. Although, like I said, Twitter can be a trigger. You could use a Facebook page. I mean, pretty much almost any one of the properties that we typically talk about in the Academy can be used as a trigger.

You just got to go in and play with your own recipes, Greg. I highly encourage everybody to try other recipes, and to play around in there. We just give you the recipes that we know that work consistently over time, but you're more than welcome to play with it, Greg, and test. But again, I would set up a test network that you can play around with triggers and stuff. That way you're not destroying branded network properties when something goes wrong, if that makes sense. Good question though.

Site Architecture And Content For Google Maps Site

Scott's up. He says, “I'm trying to optimize a website for Google Maps. The business has four categories selected within GMB. I want to create four pages on the website, and optimize for those terms. How would you suggest to implement in-site architecture and what content would you include in the pages?” Scott, I actually read this question earlier, and this is something that I could even diagram out. I'm not going to do it on Hump Day Hangouts, but if you want to post that question over on the masterclass page, we got masterclass in about 30 minutes. I can actually diagram it out there for you.

Pretty much, you just want to have four silos, or the top of the silos, so four categories, in other words, on your site. Categories and pages. A separate page, which can also create a corresponding category, and then for each one of those categories within the Google My Business, that you have listed on the Google My Business page … You create four different categories, and then from there you can add supporting … In a simple silo structure, which is what I would recommend. Complex silo structure is usually overkill for local stuff. I would use a simple silo structure, and then from that, you just would create supporting posts for each one of those categories. That's it. As many supporting posts as it takes to rank.

You make sure that you always link from the supporting post up to the silo landing page. Make sure that you place that post in the proper, correct category, the correct silo. That's really all you need to do. Make sure that you're also syndicating to that Google My Business page, the local … Excuse me, the local page, or brand page, depending on how you have it set up. I guess it's a local page, because you talked about Maps. If you want me to diagram it out, I'd be happy to do so. That'll be in masterclass, and you can post that on the event page, and we'll get to it in about 25 minutes.

Transferring Ranking From .mob Site To The New Site

JaMina's up. “Hey guys. One of my clients has a .mob website that is separate from his old website and it ranks very well in his industry. He has just had a brand new responsive website created. How can I help him keep or transfer his mobile rankings from his .mob site? Also, if he points the old HTML website at the new responsive website, will it help the new website rank for the keywords the old website was ranking for? Thanks, guys.” I guess you're talking about, he had a separate mobile website? Is that … I'm assuming that's what she means. I've never … I don't really have an experience redirecting mobile websites to see if it helps an existing site. Do any of you guys have experience with that?

Chris: Not here.

Hernan: No. No.

Bradley: Yeah. Typically, that's a separate mobile website. That's what she's …

Hernan: Mobile rankings. Yeah. The only thing that I can think of is 301. 301 the .mob to the new m., or the new responsive website. But I haven't worked with .mob, I mean, sorry.

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Bradley: Yeah. I've never done a separate mobile websi- … I mean, I've built mobile websites. I've done that, but I've never … I've never tried redirecting from separate mobile websites to newer, responsive … I've never done any of that. Honestly, I don't want to throw out some bullshit answers, JaMina, to your question, because I would be doing you wrong if that were the case. I don't know. I would play with it. You could test it. For example, if it's on a dot- … If you had a whole separate mobile website, then chances are, there's some separate pages. What you could do is go in and edit a couple of the pages, for example, to do a 301 redirect, or a meta-refresh or whatever, over to the new responsive website to the corresponding pages.

Then just monitor it. Don't do the whole site. What I'm saying is, go in and select a couple pages from the mobile site, and redirect those back to the corresponding pages on the new responsive design site. Just monitor those pages on the new site, versus the other pages on the site that don't have the redirect set up from the mobile site, and see if those new page … Those pages that do have the redirects perform better than the others, or just moni- … Just observe what they do, the behavior of those pages. Then you'll know. Say you got 12 pages on the site, and you've got three of them with redirects from the mobile site.

You can watch those three, and compare those to the other nine pages on the site, and see which one … Observe what they do, and then you can play around with that and see if it has a positive effect, a negative effect, or no effect at all.

I mean, that's what I would do. That's typically how I determine what's going to work and what's not. It's just by testing, and that's what I would recommend you do here. I wouldn't redirect the whole thing, though, because then you're not … When you could … If you could do it on a page-by-page basis, temporarily, just to monitor what it does.

By the way, if you redirect from an old site, in this case the old HTML website to the new responsive-to-web … “If he points the old HTML website at the new responsive website, will it help the new website rank for the keywords that the old website is ranking for?” It can yes, as long as the page that you're redirecting to the new page … As long as the content is similar, or the same. It could be the same, but been updated, or it has to be very similar. Because remember, if your old site was ranking well, it's not 100% because of back links as to why it's ranked. There's also the on-page factor.

As long as your new site is in that … In particular, in a page-by-page basis, is … The on-page SEO is comparable to what the old site was, then yes. It should respond really well to that redirect, because there's no … But if the new site … And I'm assuming the new site is optimized properly, but if it isn't, and if there's a significant difference between the pages, it may not help at all, or may give it just a very marginal boost, if that makes sense. Guys, remember, that's … Whenever you're redirecting from an existing site that's ranking well to a new site, you want to make sure that the pages are optimized similarly, like the on-page optimization is similar, or comparable, to what the old site was.

If it could be improved upon, that's great. Then improve upon it. But what I'm saying is, you don't want a huge drastic change, and then you redirect from the old to the new, and expect it to replace the slot that the old site took in the search results because it typically isn't going to happen that way. There will be some dancing, anyways, and you got to let all that stuff settle in, JaMina.

If you've been watching us for any amount of time, you know that there's a sandbox period, a probationary period after you do something like that, a redirect, where you don't want to go in and do a whole bunch of crazy changes during that three-week period after you initiate the redirect. You want to let it settle in, and let the dust settle. Give it some time for everything to solidify where it's going to be. Then you go back in, and start editing, and adjusting. But you don't want to do too many changes within a three-week period, because it could sandbox your site.

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Allowed Sidebar Links In Tumblr

Kris is up. “Welcome back. I edited the HTML code on my Tumblr theme, and I now have 35 icons in the sidebar linked to the IFTTT networks and citations. How many links in a sidebar of a blog is too much, and did I go overboard with this?” No, I don't think so, because you're just reinfor- … As long as they're all branded properties, it shouldn't make any difference, Kris. You should see some of our same as attributes in our JSON-LD markup.

We haven't got … I haven't been hit with a structured data spam penalty yet. I know some people have, though, so you got to be careful with that, but as far as adding those … I mean, if they're branded properties, they're just an extension of your brand. To me, that's not too much. Any other comments on that, guys?

Hernan: How much is too much, right?

Bradley: Yeah.

Hernan: I agree. As long as you're … I mean, you can always go with the most relevant to your particular niche, because in some cases you will get more … Depending on your niche, some networks will be more relevant than the others. But for SEO purposes, I would say have them all. 20, 35, 40 icons doesn't really matter, as long as you keep that … I think that's the most cumbersome task, is to keep that list updated. At some point, maybe URLs change. Maybe a website will go 404, whatever. You need to keep that updated, so maybe once a month or something you want to make a sweep through that. It will all depend on how many network you have.

I think, at the end of the day, that's called a semantic hub. We want that. We want that amount of relevance and brand on that particular domain, like G Plus, Tumblr. Anywhere you can put a list of links would be considered, in my opinion, a semantic hub.

Bradley: One thing, Kris, you can do is go search your brand in Google. The brand name. Then look at all the properties that show up, the third-party properties that show up on page one and two, and just go with those. You want all the big social media sites, whether they show up on page one or two, or not. It doesn't make a difference. But, chances are, they're going to anyways, if you search your brand name. But you could just select the ones that Google tells you are the most relevant and the most important to your brand name or business, and use those as your same as attributes if you're marking up the JSON-LD markup in the header, or in sidebar links, that kind of stuff. You can let Google tell you what it thinks is the most relevant and important to your brand.

Next, he says, “When I get some spammy comments, I remove the URL from comment and edit it to be a positive comment. I figure if they try to spam to get links, I might as well remove the link and use the comment to benefit the page. Do comments help build credibility or should I just block them to save time?” Kris, I'm going to tell you. Honestly, you should just block them. There's a plugin for WordPress called disable comments. I love that plugin. I use it on every damn site.

If I want comments on a site, then I will use a social media-style comment plugin anyways, because WordPress comments just flat-out suck, and you'll get spammed to death all the time, anyway. It's too much work and time, and effort, for such a very small SEO boost which, to be honest with you, I … Somebody else might disagree with me, but I've never taken the time to go through and use comments within my own sites to try to see if it'll give me an SEO boost, because it requires too much time.

Personally, I just use the disable comments plugin for all WordPress sites, so that it removes the native WordPress comment functionality. I would say, save your time, Kris, or use your time better, more wisely, by doing something with your time that's going to have a greater effect. I can tell you that that would be such a small positive effect, if any at all, that it's really just not worth it.

Shannon's complaining because we were one minute late, just so you all know.

Pitching Digital Marketing To Real Estate Brokers

Valerie says, “Trying to sell my house and brokers don't know and don't do digital marketing.” I know, Valerie. Isn't it frustrating? Because realtors are an egotistical bunch. They put their faces on all their marketing materials, and they think they're good marketers, and they know nothing, or very little, about digital marketing, and it's like pulling teeth to try to convince realtors that they should be marketing digitally. I don't know why, because they do spend a lot of money on marketing, but they don't spend money on digital marketing, at least none of the realtors I've ever dealt with. They've just been a pain in the ass for me, so I don't [crosstalk 00:44:57].

Adam: This is … Real quick. I think this is good timing. One, five-minute warning. Two, I think a lot of these were responses to AdWords, the question I asked for the free hat at the beginning, but we can still go through these. There's some pretty good ones here.

Bradley: Okay. To finish up, I just kind of wanted to vent about that, because I've got a lot of experience with realtors, and they're … They're an odd bunch. “So I'm starting to market with AdWords, and will also do youtube ads and facebook. Hopefully this will work, and if so, then can expand specialized marketing for unique properties and high priced homes.” That would be awesome, Valerie. Good luck with that. I hope you can have better success at convincing realtors on why it's important.

But that's part of the reason I stopped messing with realtors. If you have to convince somebody first that they should be marketing digitally before you've even pitched them on your services, you've got to sell them twice. You've first got to sell them on the fact that they need it, and then you have to sell them on your services. To me, I don't want to have to do two sales presentations, just to get one … You know what I mean? To the same prospect. That's too much resistance for me. Trust me, I chased realtors for years. In fact, that was what the … If you guys remember, the vmail, video email little training course that I did, that was for an actual company I'd started for … It was called Broker Brand Marketing. It was for realtors. We were targeting real estate companies for branding, and digital branding. It was just a … It was an uphill battle, so we closed that business.

Don's up next. He says, “I plan on using ads two ways. One, for multiplying leads for lead gen clients, but the other for doing my own affiliate/CPA offers and eventually selling my own products!” Awesome, Don. Congratulations. Don't tell me what to do, Windows.

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Keith is up. “Following Local Kingpin at the moment. Spending more than making with AdWords, but getting better so any more help would not go amiss. Not done any video yet as still learning the basics of AdWords.” Keith, stick with it, buddy. It takes practice. Getting an AdWords campaign up and profitable, it's not going to happen immediately. That's why I go through, in Local Kingpin … I really went to great lengths to try to explain the beta campaign structure and how to set it up in negative keywords, so that you reduce your non-relevant clicks.

In other words, you stop wasting money as quickly as possible. And how to optimize the campaigns to where you get profitable quickly. But guys, it's totally worth it. If you lose a little bit of money in your first 30 days, or even if you just break even … If you continue at it, and you get your campaign optimized, it can be profitable, and it's just a stream of revenue that requires very little maintenance once you've dialed it in, unlike SEO that is a constant struggle.

Hernan: Yeah. Real quick, I want to add that, it took me maybe six months to become profitable campaign on Facebook ads. I didn't have the guide that you guys have with Bradley showing you step-by-step over the shoulder how to do it, how to become profitable. It's just a matter of sticking to it. At first, you will burn through money, but that's investing in your education, the way I see it.

Bradley: That's right.

Hernan: Keep at it. At some point, you will learn the ropes of AdWords, and bam. You can launch a profitable campaign in a couple of hours, because you will know what to look for, what keys to look for, and what to kill, how to kill, and when to kill it, when it's not being profitable.

Bradley: That's right. Wise advice. Hernan's been doing paid traffic for us for years, and I never did any paid traffic until recently, at least like AdWords stuff, and now I love it. I just wish I'd started five years ago, but it is what it is.

Yeah, guys, Local Kingpin replay should be going on if you were signed up for it, the webinar from yesterday. It was really just a soft pitch. There was some value there, but it was really like, “Hey, if you missed your chance on the launch, here's … ” We gave a special offer on that. Yeah. If you were on, signed up for the webinar, and you didn't make it yesterday, you should get the replay link via email.

Number Of FCS Links

All right. I think we got time for one or two more. “How many links with FCS, or whatever spam tool you use, do you guys usually throw at each branded Tier One spam point property in your network for local sites? I don't want to overkill.” I think Hernan recommends 75 to 125.

Hernan: Yeah. Anything between … Yeah, you can start with 50 and go up to 150, but that's pushing it. We should send a handful, and do not do them all at once. Just send a handful of links, and see how it goes, and then send another batch, maybe in 20's, maybe in 30's depending on your competition. That's basically what we do.

Bradley: I hate Calendar. It drives me nuts. Yeah. “How many Tier One spam points do you hit?” I hit everything at once. I just send everything over to [inaudible 00:49:58], our link [inaudible 00:50:00] manager, and he handles all that for me. “What is your favorite spam tool to use for powering up your networks?” We use a multitude of them, now. Turbo … What is it? Turbo Web 2.0, I think Rank … I don't know if it's called Ranker X. I don't know, because I don't handle any of that stuff any more. He does all that for me. But we use FCS Networker, GSA, Turbo Web 2.0. I mean, there's a lot of them.

Hernan: Everything. Yeah. Everything. That's the idea. You get diversity by using everything.

Bradley: All right we got time for Skye's, and then we got to wrap it up, guys. “Kingpin method. I'm using SpyFu to scrape all the domains in geographic locations that have low SEO value. I'm then running a custom program that checks for schema on the website. I'm then sending all of those people an offer for a free website evaluation. I'm then using remarketing to close it, if they don't sign up with the schema issue as the focal point. I'm also using video ads to help rank videos in organic.” Skye is crushing it. Very good, Skye. Keep it up buddy.

Okay. That's it. Do you want to pick the hat person now, or what are we doing?

Adam: Yeah. Hernan, we're there in Slack. Let's see … If you want to answer one more quick one, me and Hernan were discussing this.

Bradley: Okay. You heard that from Adam. Adam said I could answer one more. Don's up. He says, “When you are updating new IFTTT properties in your IFTTT group, are you updating the master spreadsheet, or do we need to do that? Because I just have my VA using your sheet as a template.” Yeah, Don, like if I add a new recipe, it goes on the account workbook template, which is the master spreadsheet that we've got linked all over the place. That's updated in real time. If a property's removed, then I'll remove it from the … Or if we add a new property, or add a new recipe, then everything's listed on that spreadsheet.

Did you guys get it worked out?

Adam: We did. We did. Not because it was a first comment, but Valerie, we really liked your comment, your POFU mentality. If they're not going to do it, you'll take it into your own hands. Way to take action.

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Hernan: Yeah. “Fuck it, I'll do it myself.”

Adam: Like it. Send me an email to support, and give me your address and tell me whether you want a medium or a large, and we'll get that in the mail to you this week.

Bradley: Awesome.

Adam: Cool.

Bradley: Congratulations, Valerie. Okay, guys. Masterclass starts in about eight minutes or so. We'll see you all over there, those of you that are in it. If you're not, come join us.

Adam: Awesome. By, everybody.

Bradley: Bye.

Hernan: Bye bye.

Chris: Bye.

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