Possible Reasons Why Organic Rankings Decline Despite Having RYS Stacks, Weekly Press Release, Etc.

By April

In episode 255 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the possible reasons why organic rankings decline despite having RYS stacks, weekly press release, etc.

The exact question was:

Good Day Gents Thanks for this very helpful forum it is appreciated. I have a client who is getting the smack down from a competitor. The organic went straight down like the cliff tourists jump off of a Ricks Cafe in Jamaica. I got them RYS + small boost, started weekly press releases and plan a medium link building in 60 days. Site is over 3 years old. Did I miss anything?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 260

By April

Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?

Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off

Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.

Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.

Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?

Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.

Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?

Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.

Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?

Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.

Bradley: Hey, why are you gonna go stand in front of your Lambo now?

Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.

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Chris: Yeah, you know getting my garage that's where the books, right?

Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.

Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.

Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.

So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.

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Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.

Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.

Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.

Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting

You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?

Marco: Yeah. Fuck Bart. Nuff said.

Adam: I see if from Wayne in the near future

Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.

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Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?

Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?

Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.

Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.

Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?

What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?

Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?

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Marco: Yeah, I would say get the adult diapers out because this is a depends question. It depends. What you need to do first is go and see whether your keyword set triggers a three-pack. Are you targeting local? Is your local smaller than the US, the country or Canada, because you can target like US and Canada, you can target Indonesia without needing to target through a GMB. GMBs should be used when you're trying to hit local or when you're trying to form a corporate entity. And that's if you're going to be in other cities in Canada, the US or Indonesia. Because if not, then there's really no reason. Go look at the terms of service for Google My Business listing and for a verified map. What reason would there be for you to get a GMB if your keyword set doesn't trigger a three-pack? It makes absolutely no sense. You'd be better off going after. And this is triggering a knowledge panel so that you become the entity for the keyword right. So that your brand becomes so closely related to the keyword so that it actually becomes part of the keyword set. That's what I'd go after rather than worrying about getting a Google My Business system,

Bradley: except that it's another entity asset.

Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.

What Is The Best Google Property To Hit With Links First?

Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,

Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.

Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.

Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.

Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.

Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.

Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?

Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.

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Marco: Yeah. Yeah, I was I was thinking about we bypass it through sheer brute force, right. When we throw everything through the drive stack with Gsite, we call it the SEO. And that's, that's our SEO battle plan is so that we don't have to go through all of these filters, right? We don't get into all of this sandboxes and all this quicksand. And all these pigeons and penguins, and pandas and birds and Elmo, and all this garbaged. We just don't bother with it. We just go we do our thing and we rank it and it makes money and we go on to the next thing. Why would we go and buy aged domains that we can just pop up a Gsite and drive stack, hammer it and get results? The whole point of this. And I'm not saying that you can't go get a domain redirect, hammer that redirect. And if something happens, you cut it off Terry Kyle right switch box SEO. Not saying that doesn't work. What Bradley just said and what I say is just you don't have to do all that work, you don't have to, it has to be and they're really expensive. But it has to be a domain with so much power, that it's really worth the time, effort and money that is going to take to acquire it and make sure that it's relevant. It has to be relevant, the link profile has to be relevant. It has to have a really if it has only one powerful link, that's giving it all the juice you could if you lose that link, then you just defeated the whole purpose of getting this in the first place. So why not use something that you have the most control over all the nothing on the web? Do you have 100% control of it? But it's just how do you get the most benefit what we see and how we get the most benefit is doing things as they're set out in the battle plan and as we tell you guys here over and over and over again. Money site drive stack right send it syndication network, drive stack, G site press releases link build and your home

Bradley: Adam I just pinged you in slack.

Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.

Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.

What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?

Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,

Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.

Bradley: So James, does he need to reach out to support?

Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.

Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?

Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.

What Resources Can You Recommend To Keep Yourself Motivated?

Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may

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It could be, it could be bad health decisions, bad relationship decisions, you know, all that kind of stuff. And it's. So if you consciously develop your habits, then you can overcome a lot of these right and you can replace bad habits with good habits. It doesn't. I'm not saying that's going to be easy, but it's a simple process, right? So doesn't mean it's going to be easy, but it's a simple process, which just means developing better habits, better work ethic, and that kind of stuff, setting goals and sticking to that is a great way to do it. For example, here's an example that I know a lot of you can relate to. And I talked about this at our live event. So if you get the POFU Live recordings, you'll hear me talk about this in my presentation, which was even for my own agency, I spent a lot of time not developing a consistent pipeline of leads, right. So for example, I would need some new clients and I know a lot of you can relate to this. I would need some new clients some new work some new revenue, and I would go set up some prospecting campaigns.

And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.

And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.

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Marco: Yeah, I would recommend that she needs to listen to not only 2019, POFU Live 2019 but 2018. Because it's exactly what I went into. The two things that I did or exactly this on this mindset. It's avoiding mediocrity. So it's what I call getting stuck in the middle of doing nothing. Looking like you're doing a whole lot of something but not actually doing anything. That's being mediocre. It's neither here nor there. And when you get stuck on when you get stuck like that, I mean, it's horrible. You're just spinning your wheels and that the people look, look, look at everything he's doing and you're not doing a damn thing. That's one, listen to the recordings and two, join the mastermind. In order for you to get out of that rut out of that mindset. You need to people you need to get with people who are similarly inclined, who have the same type of mentality, people who are driven people who want to be successful people who want to get on this, what I call the, what we call the path to POFU, the path to the position of Fuck you. Now what you're doing is you're behaving as if you're POFU but you're not because you're still reliant on that. But that has to come in that day. Or else you have to go and scramble to see how you get back to where you were. But again, you're spinning your wheels. And that's not where you want to be. where you want to be, is where at the end of the day, you're not looking at the bank account, to make sure at the end of the month, to make sure that you can pay your bills. What you're doing is you're looking at it grow, and from wherever it is that you are with your family, relaxing, whatever it is that you're doing, you don't care, because you're in a position where you don't really care about that money when you don't have to worry about money is when you know you're a POFU. When you're constantly worrying about it. You're not there.

Bradley: Yes. Agreed. Anybody else?

Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,

Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it

How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?

The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?

Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.

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In fact, recently one of my clients who's been a longtime client of mine, set for forwarded me an email from a cold prospecting SEO, you know their diamond doesn't it send an email with something similar it was just one of those lead generation SEO checker reports, right, so an SEO audit report, but it's just, it's just a lead generation tactic, right that they use and explain that to them. It's just for lead generation that they do that they you know when you submit your details to one of those, you usually have to punch in an email address or something like that. And that's so they can put you on an email list that they can solicit you for their SEO services, and you hired me to do a job. I'm doing the job for you. And I'm doing a lot better for you than what this stupid tool tells you how to do. If you'd rather go with something like that, then you're free to do so. I mean, and honestly, I know you said that you're not in a position where you can let them go. But be a bit more assertive about your position. Have confidence in your abilities.

And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?

Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.

Very cool.

Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.

Very cool. I think that was a good choice. All right.

Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?

Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.

Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?

Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.

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But now I as I said, I run a lot of I do more AdWords now than I ever have because I think it should be an overall strategy for marketing, online marketing. ads should be included in SEO in my opinion. So I run a lot of ads campaigns now and I still use that same type of structure but once we set everything up the manual cost per click manual bidding strategies when I first start, but once I have enough data in the account, then I allow Google to do just go to the recommendations tab. And it will tell you like Target impression, share or maximize conversions or maximize clicks, that kind of stuff. And I will select one of their automated bidding strategies, and then monitor my results over the course of depending on how much volume I'm getting through that particular campaign, I'll monitor it over two weeks or a month to you know, so 15 to 30 days. And if my results have declined, then I'll go back to the manual bidding until another recommendation comes up, if that makes sense. Um, other than that, uh, there are a few other slight changes in that back in the time when Local Kingpin was created. If you had an exact match keyword, he would only in an alpha group, then those were the only keywords that would trigger an ad. Now Google will show close variants. So in other words, somebody that types in a very closely related search query, but it's not that exact search query. Google will still share serve your ad unless you put it in specifically as a negative so there are some slight changes but the concept is still the same and it's the exact same strategy that I still use to this day for setting up my search campaigns so if you don't mind Adam make a note somewhere in our even if it's in our next corporate meeting notes for me since I'm in the middle of this right now but to plan on actually send it putting an update in the training about that because I think that's all that it needs. Okay, that was a great question though too.

Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.

Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.

How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?

Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.

Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.

Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So

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Marco: Bradley that go ahead, sorry, I have two things right, you have to find out who's in charge of scholarship grants and scholarships because that's the person that you want to talk to. That's the person that's going to get you added if they're going to add it. Another thing that I would also do is if you really want to get under people's skin, contact the school's newspaper, get because that's run by students usually very left-leaning student, very militant, right, or the right-wingers to dig, but they're really militant, and tell them hey, look, I'm trying to offer $3,000 a scholarship, but your university is doing in a university doing nothing about can you find out why, and I guarantee you will get action back. That's awesome. I love it.

Bradley: Do we have anything else we need to give away?

Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.

Why Should You Continue SEO Once I've Gotten Good Rankings?

But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.

As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.

Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.

Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.

Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.

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Bradley: That's cool. Here's another one from Daniel Hartnett, by the way, what's up Daniel hasn't heard from you in a minute, man. And I see Brian p, which I believe is Brian Prinze. We've got to wrap it up, guys.

Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?

But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?

Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.

And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.

How Important Is Schema To A Website?

Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.

Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.

Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.

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Very good. The last thing I just got, there was a great question. Somebody said to speak a little bit more about self-talk. And guys, I can tell you hands down. This is the best book I've ever read, or audiobook if you want to listen to it. In fact, I'm actually right now listening to this in my car whenever I'm driving around as well as reading it again at night. I've read this book several times Psycho-Cybernetics by Maxwell Malts, hands down the best book, in my opinion, the period about how to improve your self imaged and how to get like just set goals and just get so much better at everything that you do. I think this is fantastic. So I highly recommend that. All right, any other prizes to give away before I wrap it up, guys. I know we're a little bit over.

Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it

to another five years, we hope if you can put up with us.

So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.

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Is It A Bad Idea To Build Out An Existing Drive Stack/GSite If The New Drive Elements Are Based On Other Business’ Brand Name Keywords?

By April

In episode 253 of our weekly Hump Day Hangouts, one participant asked if it is a bad idea to build out an existing drive stack/Gsite if the new Drive elements are based on other business' brand name keywords.

The exact question was:

Is it a bad idea to build out an existing Drive Stack/G Site if the new Drive elements and G Site pages are based on other business's brand name keywords? For example, you have an affiliate site and one of your money site's pages is “”Bowflex Review”” or “”Playstation Review””. Thanks!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 247

By April

Click on the video above to watch Episode 247 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: You are already live so, by the way.

Adam: Well, good. Well, behind the scenes. Welcome everybody to the show known as Hump Day hangouts where we outlast Google Hangouts. And we'll explain a little bit about that. But first, I want to introduce everybody and let you know you're in the right place for getting your questions answered. We appreciate you joining us on episode 247. Today is the last day of July 2019. And let's just go down, say hi to everybody real quick. And before we get into it, and we got a few exciting announcements. So Chris, how are you doing today?

Chris: Doing good. Sunny here, even it's dark already. The weather is holding up pretty good. Can't complain.

Adam: Nice. All right. Good deal. Hernan, how about you? How's the let's see, we're going we're in the middle of summer how's winter going for you?

Hernan: It's winter now. Now it's good, man. It's good. Nice, nice HTC I hope I get to you know, I get to rub the OG. So, So yeah, good. I'm good. I'm excited for the live. It's coming. It's gonna be there. It's gonna be awesome. So I'm excited about that.

Adam: Cough Cough go to pofulive.com. Get your ticket today. Okay? I don't know if he said that. But Marco, how about you?

Marco: Hey, dude, man, the position of FU, POFU, however, you want to call it, that, that that's what you want to be. And this is how you start, by the way, coming in here and asking us questions, and then going out and verifying. Don't just take somebody's word for it just because they have a title, just because they work for a big company or whatever. Guys don't fall for that. Because there's a lot of misinformation on the web. I see it. I mean, now I'm just almost like if I weren't in that, whatever timeline and Google, it would be a minute by minute feed of misinformation about SEO, and you're doing yourself a disservice if you pay attention to all the bullshit that you're being fed. Come here. Ask your questions. Don't take our word for it. Verify it, test it. We've already done it. So we're very confident in what we have to say and what we have to offer. But by all means, please go test. And if we're wrong, come back and let us know. We've yet to have someone come and tell us. Look, I went and tested and you're wrong. So please prove me wrong.

Bradley: But we've had people come and tell us that you're wrong. They didn't say we've gone and tested and we have people tell us who is wrong. So by the way, Hi, everybody.

Adam: Yeah, moving on down. Bradley. Hi. How you doing? Yeah, I was gonna mention a video we all were laughing about yesterday, but I'm not gonna tell people who that was. or do anything like that. Yeah. There's a funny moment somebody had put out a video about certain techniques not working and it's something that's worth a while and is going strong.

Chris: So just let them do it. The old hard way with PBNs and stuff.

Adam: Well, Bradley, how you doing, man? I think you've got a storm brewing literally there?

Bradley: I do and two weeks ago, I think it was two weeks ago. I got cut off like 23 minutes in because of an electrical storm. And it's, um, it's looking pretty, pretty bad out there. So hopefully I'll be able to make it through the whole hour. But we'll see if you guys are ready for it then

Adam: I just got a few announcements I want to get through and then we will jump into the questions. Because like last time, we can't guarantee that it will stay up and what I was alluding to in the introduction, I may have misspoken and Bradley is it. It's not Hangouts, it's going away. Right. It's Hangouts On Air is going away. So now it's called Google Webcam or some shit. And I don't know, I have not even attempted today's the last day of Google Hangouts on Air.

Adam: So Bradley, does this mean that Hump Day Hangouts are gone forever?

Hernan: The last day of Hump Day Hangout, we're killing it all over by God's pleasure.

Bradley: No, we're just a few weeks shy of our four fourth, the fifth year, no fourth year anniversary because we started in October of 2015. So Actually, it'll be five years. Five years. It's already shed whose October must have been October 2014, then, yeah. Wow. I'll be damned. Yeah, because we're going to be at a, I think Episode 260 would be our five fifth year anniversary. So we're approaching that anyways, we have out as Adam said, we have outlasted Google Hangouts apparently because Hangouts On Air is going away. They're calling it now Google Webcam or something and you have to fire it up or initiate a different way which I have not learned. However, we can use Zoom which we've been using internally for a lot of stuff and you can actually get a live stream key and pipe it directly into YouTube what using the live stream key so that's probably how we're going to end up doing it so the format of the video itself may change a little bit guys, but you know, it is still going to be right here on https://www.semanticmastery.com/hdquestions is where you can watch the live one and it will be streamed into our YouTube channel so you'll still see it there as well.

Adam: Yeah, yeah.

Chris: Reveal more secrets now. Google is not listening anymore.

Bradley: Yeah, we're piping it into YouTube. there still was.

Adam: Yeah, but yeah, yeah, if you're watching this, it'll be transparent to you Don't worry about it. We just figured we'd give you a heads up to a case you're using it regularly just know that there are some changes coming down. But for watching it, nothing's really going to change. We're just going to put a different video on the page and it'll still be on the YouTube channel. So if you are new to Semantic Mastery, this is your first time joining us thank you first of all for watching wherever you are, if you're at https://semanticmastery com./HDquestions or if you're watching on YouTube, just ask that if you want to get your questions answered, make sure you go to https://semanticmastery com./HDquestions. That is where we monitor for questions and you can ask them ahead of time and then you know if you can join us live if you can't we understand. You can always catch the replay on YouTube and see what the question or rather the answer was to your question. As far as the next step, the question we always get is you know, what should I do? You guys put on a lot of training, you've got a lot of videos, then you know, watch the videos course get the answers you need come to Hump Day Hangouts and then grab the Battle Plan. All right go to https://battleplan.semanticmastery.com you can find out a lot more about that there. And if you're ready to really take things up a notch whether you're got you to know digital marketing agency you want to start one your business owner that really wants to take things up to the next level. Go to https://mastermind.semanticmastery.com find out more about that there. And if you ever have any questions about what you can ping us you can ask about it in Hump Day Hangouts here and we'll be happy Of course to talk about that. If you're more of the done for you type and you want to get stuff done for you go to MGYB.co Great way to leverage it for clients or yourself your own projects. For premium done for you SEO and marketing services, stuff like links embedded syndication networks, our way is drive stacks, all sorts of other stuff as well. That's just the tip of the iceberg. There's more coming out. I think Rob is actually bringing on some beta testers today for a new service. And then, of course, subscribe on YouTube. Whether you're watching this live right now or you're catching on YouTube, hit that subscribe button, stay up to date with these and then all of the I'm going to be humble and say kick-ass content that we put out. I think you should definitely subscribe. So, other than that, you guys, is there anything else? I wanted to talk real quick about POFU Live, but is there anything else we need to tell people about?

Bradley: No, I'm good. No.

POFU Live 2019

Adam: All right. So real quick, I want to tell everyone. If you are interested in joining us in October, it's October 11, 12th and 13th. If you join the VIP event, which I highly recommend you do, we priced it so it makes sense. Go over to pofulive.com. We really want people who are interested in real hands-on learning as well as networking covering a wide range of material to join us this year in Denver for the second year in a row hopefully live. I'm not going to run it down. Go check it out at POFUlive.com and see if you think that this would be a good fit for you. Again, we're really looking for people who are definitely the action takers who want to meet others who are doing some kick-ass stuff and learning from not only us but each other as well as guest speakers. We've got Jeffrey Smith coming and we've also got Adam Benjamin, a copywriter coming. Rob will be joining us. And I'm going to force him to get up in front of people and say a few words but just the amount of networking, what you're going to learn from each other and what we're going to be able to share with you is going to be invaluable. Everyone we talked to last year, you know, really had a great time they learned a lot from it and learned a lot from each other. So just head over to pofulive.com check out the videos from the people who attended last year. I think they say it better than we ever possibly could. But on that note, does anybody want to add to that about POFU Live?

Hernan: Yeah, I wanted to add that one of the best things that POFU Live had, in my opinion, was the fact that we were older there and we were all networking with each other. And a lot of you know, this amount of businesses were burnt bond or were like created during POFU Live. And it happens right when you put together 20, 30, 50 people that are focused. You know, I know in making it happen better focus on getting better clients getting more clients that are focused on growing their own assets. It's like, you know, magic happens so and something else that I found out is that Yeah, I have a visitor here. So something I've got I found out is that. Yeah,

Bradley: I got so many jokes I could say right now. Yeah.

Hernan: So, um, what I'm gonna say I lost my train of thought No, but yeah, but the reality is that I, I've had the honor to work with super, super successful people. And one of the common traits that they have is that they network, right? They get together with other people, other successful people that push them to be better and push them and make them focus and whatnot. So I think that's one of the best things that POFU has to offer. So yeah, hope you guys be there.

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Adam: And I just real quick want to add to this because this is my own personal bias. So for anyone out there who's a little bit like me, you know, I used to hear networking and think like MLM or you know people being you know, crappy and just, you know, rubbing elbows to meet people and stuff like that. And one that's not what we're about and two, that isn't what that means. And so I just bring this up because that was kind of my own thing several years back I avoided stuff I avoided going out to groups like this, and then now realize, wow, okay, like having a mastermind. Being a part of a group doing these events a couple of times a year, our own as well as going to other people. Just really helps accelerate things, you know, making those connections learning from people who know more than you and helping other people in the same fashion just really helps. It's not about

Bradley: What about all the pitching we're going to do from stage to make sure that everybody's buying all our shit. Yes, exactly. Non-Stop pitch fest. It's great now Just kidding. Yeah, no pitches. Now then. Obviously, you know, we have more training, but if you know you can ask us about that. Our speakers. Our guest speakers do not pitch. Yeah, it's about learning. Yeah, it's a training event.

Bradley: It is not a pitch fest. I've been to too many of those and various industries, but internet marketing. One of them where you go thinking it's going to be a weekend where you're going to get some training and it's like very very short on training but long on pitching, you know what I mean? And, and that's, you know, that's not our style so definitely, well alright guys, let's get into it before. We cut off the noise more talk. Let me grab the screen

Should You Get The Whole Syndication Networks Set Up First Before Building RYS Stacks?

Okay, it looks like Brian is up first he says I just bought syndication networks and RYS tax for three clients. First time using the service. I've been through syndication Academy so familiar, but wondering, should I get the syndication network setup in full first, so I can give all the properties to build the RYS stack. Yes. Short answer yes. And what are best practices for providing the best links, content, data, etc for getting syndication networks in RYS stack setup? These clients have websites GMB, some Web 2.0 properties, and content. I see the forms to fill out to get them going but just asking your advice to optimize the setup, and then how to self manage and add value afterward using the RYS instruct guide that comes with it. Thanks.

Okay, so yes, absolutely, I recommend getting the syndication network first, as we talked about in the Battle Plan. That is the process that you know, our step by step procedure is to start with the syndication network, that's always the first thing that we do. Once that has been delivered. Then you order that drive stack that way you can include your syndication network properties, as far as what to include in the orders. For syndication network, really, all you need is a logo, your primary URL, your money site URL, or if it's for a YouTube video, it'll be you know, our excuse me a YouTube channel, then it'll be for that but you want to provide an RSS feed to. Something else, a few people have asked recently that have the press advantage, their own subscription or that have been doing Press advantage, you know, press releases through MGYB, that when we set up an organization page for you, or if you have your own, like I said, your own subscription and you're managing your own accounts, then they also have an RSS feed. And that's something that you can include and have, you know, apple, it's created for your syndication network also. And that's something is very, very powerful, so that you can syndicate those press releases. So keep that in mind guys. That's a feature available in MGYB. You know, for the syndication networks, but definitely get those first provide the logo, the money site URL, just fill out the form and give it what it's asking for. As far as content you don't need any content. The content is going to come from your blog when you're posting or publishing content to your blog. It's going to get syndicated to the network. For your drive stacks, I'll let Marco talk on this briefly too. But for drive stacks, you don't need any content either. You just need basically your a handful of your money site keywords, your primary keywords product and or service keywords and then we do everything else. Marco, can you talk about that?

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Marco: Yeah. Well with keywords, it depends on whether they order one of our keyword gigs first, right? Or if they're going to provide us with the keywords. So that's a depend on the scenario as with anything that depends right how much information you want in there. We do collect information, as you saw from the contact form. But I mean, our VAs are trained to go out and look for relevant content. Because when it comes to an RYS, a drive stack, and a Gsite, it doesn't matter. We actually want to mirror your money site. So whatever's on your money site, you want that on the drive stick to push relevance from driving and the Gsite over to your website. That's all we're concerned with. Sometimes, the Gsite will rank so we do try to make it as good look as good as possible. But I mean, I don't see anything that you necessarily have to do with the RYS stack except provide the info that we request or order it from us. And yes, by all means, submit your tier one branded as part of the URLs that you want to push relevance to, because that really helps. And then when you do link building, it really helps to have that spread throughout the drive stack.

Is It A Good Idea To Have 4 Pages On Your Website Dedicated To One City In A County?

Bradley: Very good. Next question is from Dave. He says, Is it a good idea to have four pages on your website dedicated to one city and a county. Then each page would be, for example, plumber plus city or 24-hour plumber plus city or emergency plumber plus city after our plumbers plus city, then repeat the same to with the next city or county? I'm going to say no, I would like to get everyone else's input as well. But I don't recommend that years ago. Yes, but now, I think you're better off optimizing one page because those are all very similar. So optimizing one page just has you know, separate basically content sections or header, you know, headings with that, where you can optimize for each one of those sections, you might have a paragraph or two about each one of those types of plumbing services on the same page. However, what I would recommend you do is create a category for that and create so essentially going to create a silo for that particular city. And then that way you can if you find that you need additional, which you likely will, you'll probably need some additional content to help to push that page right and yes, for you know, for SEO purposes, then if you have a category set up for that same city, you know, plumbing cert, you know, plumber, city, plumber, or what however you want to set up the category, you can publish blog posts within that category, like in other words, you can publish blog posting, put, place them in that category, and then use silo linking structure to be able to boost that page, if that makes sense. But instead of having four pages that would likely be thin on content or very close to being almost duplicate content for each page. I think you're better off just optimizing one longer page for all of those terms for that particular city, then creating a category for it. You can even redirect the category URL to that page itself. But that way, whenever you're publishing blog posts, you can place them into that category and then use the internal linking with proper, you know, siloed linking strategy to link back to that page and get a boost from it that way, especially when they're syndicating through syndication network. So Margaret would say you and how would you do it?

Marco: I 100% agree to have one page with all the information on it because it's all relevant. And it doesn't have to we used to target it that way. one page per keyword, but that's no longer necessary. So we give the bot all of the information on one page what I do also recommend to skip navigation links. And what that happens is that then it helps rank up divide up your content, so that you could actually rank with your skip navigation makes it your excerpt

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For that, what that's navigation for that question. And this is especially true a frequently asked questions, but let me just try to stay on this subject here, skip navigation so that Google can pick out it what's relevant and what it will rank it. And it will sometimes and often pick out the question and answer or the service and then the explanation about the service and excerpt and actually put that in the SERPs since you've used skip navigation to guide the user to the best fit for the query. So yes, totally what you said plus, don't leave out skip navigation to guide the user experience.

Bradley: Yeah, you can go ahead Hernan

Hernan: No, no, yeah, I was about to say that with with with Google at this point in time, you don't need to, you can should like have more content and markup properly marketed properly. And you should be on a good spot because the same page could rank for it will run for hundreds and sometimes thousands of keywords, you know, so yeah, I totally agree.

Bradley: Yeah, with a skip links or the jump links, whatever you want to call them, you can actually link those, like from the blog posts, if you're doing blog posts for additional content to kind of give that category and page a push, you can actually link with those within the post directly to those hop links, which would go directly to that section on the page. So that's how you can optimize within the silo for that. So it's very, very powerful. And remember all that gets syndicated through syndication network, so

Okay, well, thanks for refreshing when I didn't ask you to.

Would Havinge A Related GMB Listing Helpful In Ranking A Local Lead Gen Site For Small And Less Competitive Location?

Alright, so the next question is from Gordon, what's up, Gordon? He says, Hey, guys, thank you very much, again for these extremely helpful hump days. It's really appreciated it. You're welcome. As always, Gordon, he says, I know you said previously that it is super difficult to rank your local niche. Though we've answered this multiple times. But let me finish reading it, I guess, local niche lead gen site organically because of the heavy presence of directory type sites on the first page of the Google search results. But if someone wanted to try rank a local lead gen site organically for a small, less competitive location. I was wondering how much of a site ranking factor having a relative GMB listing was, if at all, and whether you can actually just ignore setting one up and still rank without any increase in the degree of site ranking difficulty. Yeah, I mean, as I mentioned before, you can as you if you're in a, like a suburb area, for example. So out of the broader geographic term that most people would be optimizing for, right? So if you're targeting a geographic modifier or a local modifier, tight term, that is not very competitive at all, then yes, you stand a much better chance of ranking organically. And as we've said before, you know, you can do it without having a GMB week for a long time for Well, about a year steady. We pushed the GMBs very hard because we were, you know, so easy to get them and you could get them in each location that you wanted to rank but for what you're trying to do, I would say

I know you know, you're not gonna if you're not going to try to spam GMB into that, then yes, you can chat, you can just set up a, you know, a page on a site, for example, or in a standalone site for that particular area. I would and I'm sure Marco would agree, or everyone would agree that I think you're better off creating a brand. And then building authority through that particular brand domain that may cover multiple areas, even organically if even if you're not trying to rank with the GMB you know, in the map section. Because what happens is over time your site will grow will gain authority, right will accrue authority, which will make it easier over time to rank in new areas when you want to optimize for new locations, as opposed to setting up like individual sites for each location, which is kind of the GMB strategy. But we're talking about organic ranking now. So you really want to accrue that authority and it has a cumulative effect from all the other work

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You're going to be doing so that each time and here's an example. You know, for a lot of the lead gen stuff that I do, I've created multiple subdomain WordPress sites for. So what happens is each new location would get a new subdomain. And then I would install a new WordPress site that was typically usually just a one-page website, well, maybe a couple of pages like contact form and things like that. But what would happen is after like the fifth or six sub domain, then each time I would add go into a new area and I'd add a new sub domain for new location, it would rank so much quicker than what it took to get the first few right, if that makes sense because it was benefiting from all the authority that accrued across the entire root domain as well as all of its what I call sibling subdomains. That makes sense. So you can accomplish that same thing whether using subdomains or not, you could be doing it just through a domain and with inner pages for that matter. So I mean, initially it may be a bit difficult but if you're starting with a low competition area,

Yeah, yeah, you stand a really good chance because a lot of the directory style sites are not going to be targeting on a more granular location level. So again, I say it is absolutely possible without a GMB. Guys input, please,

Marco: it's possible. But when you're talking about local and something that triggers a three-pack, something that triggers the map, you're going up against proximity, right. And so what you're trying to do is put so much power so much relevance and authority that you override, that that proximity factor that's triggering that map, you're trying to get your brand to be so related to the location and to the keyword set to the niche that it actually overrides proximity and creates a knowledge panel rather than the three-pack. Now, the problem that I run into time and again, if I'm going to push that much power, it's going to take a whole lot of money until it's a whole lot of money that most local people don't have to give you if, if you're doing clients, and it's a lot more money than I care to spend in a particular niche in, in, in a location in something that's location-specific unless it's it's a really high ticket item that I might be after that I know that that you know, if I'm doing dental, for example, I know that cosmetic dentistry or maybe a what you call it a facial reconstruction surgery, right and not just getting your face redone or whatever, but reconstruction surgery where they actually had to go in there and work on on the bone or whatever. That's a lot of money also. So that's worth my time. You have to weigh how much you can make from it from and what you'll have to spend to be able to make that and how much time this is all going to require. overriding that proximity factor is not a joke, it can be done but you have to override that you have to somehow overcome that. Because what Google is going to push to that person looking at that particular IP, is something related to that IP. And how do you overcome that?

Hernan: Yeah, I just want to add real quick. I love what Marsha said, the fact that when you're approaching this type of, of whether you're working for a client or you're launching your own project, which you very well do. The reality that you need to it's like, it's like any investment, right? There's the risk-reward ratio or you know, the money and the time that you need to put in a project before it becomes profitable. And sometimes, you know, we, we want to, like, we want to send a nuke or we want to nuke the entire search engine and we spend a lot of money and we spend a lot of time for a project that might not be profitable. So if you're going after injury attorney, if you're going And after, like, that's what Marco was saying and come because of medic dentistry, right? Those are niches that might require you to have a nuke, right to nuke it down like to actually go all in and it might take you maybe a year to see results, right. But then when you're going after some other niches where the cash flow is not there, or maybe, you know, the money's not there, that's why I like to I like to work with high ticket potential clients or high ticket items like pool installation or pond installation, landscaping, you know, high high ticket type stuff that you know, will make sense when it comes to using these type of techniques that Marco was saying, which you know, do take time and money. So I love that.

Bradley: Anyone else?

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Right. So Gordon comes up again with By the way, I recently read an article that said that the reason that the local directory sites take up a large percentage of any particular local Google search result is that not 95% of the local businesses in that area have such low SEO signals that Google deems it more appropriate to rank the directories ahead of them. The article said that such situations were actually indicative of it being easier for you to rank a website for that particular niche and location. Can this be? Can this theory be at all possible and have any merit whatsoever? Well, you know, I'm again, it's going to vary it's going to depend on the query and the location because I can tell you for a fact knowing that I because I've battled in local space for a long, long time, that that is not the case for a lot of there is that are more competitive. It The reason that the directories ranked so well, is because they spend a lot of effort to get them to rank and they're, they're benefiting off their inherent authority from being a large authoritative site, which is what we're talking about in the previous question, which is why we record you know, recommend that you're going to build you know, a brand that will start to gain or crew authority for that very reason.

So my point is like, and I always use this example, but like Fairfax, Virginia, like plumber Fairfax, for example. That's the one that I've shown multiple times these Hump Day Hangouts. And it shows that there are only two or three brands in the search results for that keyword. The rest are all directory pages. And it's not because those brands aren't spending a shit ton of money on SEO, trust me, they are. And it's, it's not that those that there are not other people competing. And that's why all of you know, Yelp and home advisor and Angie's List and all of them are ranking. It's because those directories have put, you know, put forth a lot of effort to show up there because they know there's a lot of traffic, so I'm calling that bullshit again, or I should say I should qualify that with it depends on the area. If you're talking about a lower competition where there's not a lot of people competing for particular keywords Plus, you know, location modifier, the location that you're targeting I mean, then yeah, that very well could be that the directories are just ranking there because there are not very many people competing. But in, the more the more competitive areas, which is, you know, you can usually just, and I don't usually recommend using the Google AdWords or ads Keyword Planner Tool for SEO research, however, you can determine where people are competing by looking at the search query numbers, the search, you know, search volume numbers within the Google ads, Keyword Planner, because people that are bidding for keywords and paying for AdWords that you know, you'll see that in the keyword planner, because you'll see what their average cost per click is, you know, and you'll see high numbers and things like that, which is also high volume, high numbers as far as the cost per click, but also perhaps high numbers in search volume, which means there's demand there, and there are people competing in that space, both for ad space or ad exposure as well as for SEO.

So you can use that data to determine which areas are if you go look in the keyword planner, for example, for, you know, plumber plus a location, and it shows very little or no search volume, and which means there's probably nobody bidding on keywords there, then yes, that's an area you could probably write for fairly easily with organic SEO, because it means it's not very competitive. But if you go look at like plumber Fairfax, for example, Fairfax VA, or Virginia or something like that, you know, Fairfax plumber, something like that any one of the variations thereof, you'll see that it's got high search volume, and it's got high cost per click numbers, values, high cost per click values, and that's because it's a very competitive area. So again, those directory sites know that and that's why there are working on, you know, actively or proactively working on ranking on that first page of Google because they know they'll get a lot of traffic from it. Any other comments on that, guys? Marco. I know how you love articles about SEO.

Marco: Oh dude, how did they get that 95% plus number? Did they go? Did they go to every local niche and go through every possible keyword in the niche? And how did they measure whether it would be easy or difficult? Did they try to actually rank in it because we do go after very difficult competitive niches in the competitive very area? Can you type in something that you've not logged in please a plumber in DC or DC plumber?

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Because we went after that two years ago when we were right around this time, as a matter of fact, a little bit before when we were doing RYS Academy Reloaded. And we're like, man, we're in the three-pack number one plumber in DC number two, and then if this was two years ago, Yeah, nothing has been done in two years. And it clearly doesn't work. No, no, it doesn't work. That doesn't work. But you'll see that the G site is ranking in there and plumber in DC organically. There's three of those that you mentioned. Right? What do you call it? The directory type sites and then some under it are also

Bradley: Yelp, Angie's List and home advisor are the three number one or get the first three organic listings guys. Do you think it's because nobody's competing for plumber DC for DC plumber keywords or do you think it's because they're highly authoritative and they're actively trying to rank organically here? Think about it. You know, that's my point. You know, Marco is talking about how using RYS tactics have been able to get this brand, which you know, to rank as well both are well in the maps pack, but just organically down here to sites, you know that the branded domain as well as the Google site but that's what I'm saying the top three are actually those directory style sites and it's not because this is not competitive. Does that make sense? Yeah,

Hernan: we should we should rename we should name RYS Academy, the Freedom Tool or something like that because if you think about it like Yelp, Angie's List and home advisor they're all have their own marketing team those are like teams of people you know I'm probably they have two or three people dedicated to SEO alone and big budget. Yeah, what big fucking budget so they're spending millions of dollars every year not only in advertising but also in SEO. I know I know this because I witness how people you know, they will hire like two or three in house SEOs working eight hours every day. And then you go in with a like 100 times lower budget 100 times less the number of people right because it's usually your own with a BA and then you sneak in under those three behemoths of a website, so that's that's one thing that RYS Academy should be renamed to the freedom to or whatever, you know,

Hernan: This cost is this test was 500 bucks. Yeah, it was a test. And there were named work to you know, that doesn't work by the way that they'll tell you that that RYS drive stacks don't work. But anyway, I just wanted to show that that you have to push that kind of power to beat these people. I'd be wary of anyone pushing that those kinds of numbers unless they back them up with the test that they did. And I'd be careful going into a non-competitive area. If you're planning to make a whole lot of money or just try to rank in a whole lot of low competition area so that you can get a few leads coming in. If these people aren't investing in these low competition areas, it's likely because there's very little money to be made in there, but you can still make money by outranking them in these less competitive areas except you do a whole lot of them so that it makes sense to whatever it is that you're trying to do whether it provides leads for the client, or sell the lead yourself. Yeah.

Does Having Multiple Syndication Networks, Drive Stacks And GSite Enough To Get Decent Trust Flow And Domain Authority In Ranking For National Keywords?

Alright, so Mark earlier you had posted this link to this question here. So I'm going to just hand this one over to you. Yeah, this question always comes up. And I just wanted to answer it's a new person, I understand that you guys also come in from other groups where they're still using these metrics. And he says that he's trying to rank for national keywords while ordering multiple syndication networks, as well as drive stacks plus Gsite be good enough to give me decent trust flow and domain authority. Oh, well, I have to use other link building tactics. here's the deal, why I wanted to ask you this. I can't tell you whether it's going to give you trust flow and domain authority nor do I care whether it gives me trust flow and domain authority because I can push what I call ART and the art of art, which is activity, relevance, trust, and authority into my stream, as you just saw in DC plumber, and people are doing this nationally with affiliates with all kinds of different projects. And we're doing this also with what Bradley is not teaching and what he's in. We're going to push a national brand into this and take some take that guy on that's dominating the space. Now, my point in answering this is I don't care trust flow is a Majestic metric domain authority is a Moz metric. Domain rank, I think it's Ahref. None of them know.

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Okay, we know there are over 200 ranking factors. We don't know how they're weighted. We don't know how much importance Google gives to each one. So that the final piece of the puzzle is your ranking score. It's the ranking score algorithm and it's the ranking score panel. That's what you're after. That's the Holy Grail. Nobody can approximate that. Because nobody knows the weight that each one has. What we can do is pushed, as I call it the ART of art. And yes, I'm taking from Sun Tzu and the Art of War, of course, but activity, relevance, trust, and authority so that I become so trusted and so authoritative in the niche that Rank Brain is forced to find a place for me in the rankings. That's how we do it. That's the way that we do SEO. It's not the only way. But it's one of the correct ways to push away that kind of beat people up and move them out of the way in the rankings. It's to me, it's the only way it's either that or compete with the million-dollar companies and unless you have million-dollar pockets, you can forget it. You can go and do it that way. Look for million-dollar pockets or do it our way which is pushing the ART of ART. So I hope that answers your question fully. And if it doesn't, please come back to the Facebook group. And we can go further into this. Because I this I find this really interesting. And we try to push people away from third party metrics that are simply selling their metric. And it doesn't really apply in most. Yeah, it has to be really high in order for it to make a difference in these highly competitive spaces.

Hernan: Yeah, yeah. Remember how we remember we, we had some case studies of manipulating, manipulate and she say, the main authority like big-time with thousands of thousands of top domains, and trust flow so was easily manipulated. It didn't correlate though, to the traffic or the visitors that those websites have. Because when you so for instance, the traffic and the domain authority school of thought comes from buying PBNs, right and if that was the case then would you would be buying websites with a lot of traffic, but usually you would, right you will buy a domain just because of their metrics, which is fine, right? It's a school of thought. But we went, we were able to manipulate we took, I don't know, domain authority up to 90, and trust flow up to 70 and 80 using like safe links and all that shit. And I remember that you know, it was pretty easy to manipulate and but it didn't correlate with sales, with visitors heads and sales, which is what we're going after. So, I think that that makes a lot of sense. And also, if you guys wanna if you guys want to join the Facebook group, it's free. It's called. If you go to if you go to facebook.com and if you search for SEO and Marketing by Semantic Mastery, you will be able to join the group you should need to answer a couple of questions and then you will be able to join the group free.

Is Local SEO Dead?

Alright, so next one. Let's see this is a good question. said just from Jason. He says, Hey guys loving your Hangouts. Thanks so much, but I'm a bit worried is local SEO dead now? In the previous hump days you said to stay out of the GMB and even clients GMBs are too risky to edit now and that organic rankings are mostly just all directory sites now. So if we can't confidently approach a client and offer an offer to edit and optimize GMB to rank it and can't rank your own site, either, because it's only directory sites ranking, what is there left to do? What are we supposed to sell them just PPC services? If so, can the Battle Plan help me with that? Thanks. Okay. So, unfortunately, I guess what I said the other day was taken a bit out of context when I said that because what I mean in part it was or maybe it was misunderstood, or maybe I said it wrong. Okay. But to clarify, no local SEO is not dead. Not at all. Far from it. But what I'm saying what I was saying was Yes, right now GMBs are a bit risky to optimize, to do anything on page with even valid businesses are getting you know

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getting chopped or suspended by Google because of like valid actual valid changes. So I just say, you know, be wary of that. Be aware that that could potentially can happen. And it sucks because there's not much that you can do about it, except file a reconsideration or reinstatement request and wait until Google finally gets around to looking at it. And hopefully they'll reinstate it. It took several weeks for one of my clients that got suspended for no apparent reason. And it took like three weeks. So I'm just saying just be careful with that. As far as ranking organically again, I'm not saying you can't do that. What I'm saying is that it's difficult to do and it can be depending on the area, like what we were just talking about in the previous question, but for Gordon, was if it's a lower competition area, you can generally get fairly good, organic ranking results without a whole lot of work. It's the more competitive areas that are going to take a little bit of time and the site itself is going to have to accrue some authority typically before you're able to get any significant traction and organic rankings for that. But it can be done and it can be done with really good on page, like site structure number one on-page SEO, you can like you can significantly shortcut the time that it takes and the effort that it takes to rank organically if you have proper site structure and proper on-page SEO. Right. And there's something that we talked about a lot, the best on-page site structure and on-page SEO training that we are aware of and all of my partners will agree is Jeffrey Smith, SEO Bootcamp, which you can get it https://www.semanticmastery.com/seobootcamp for half price. And I'm only saying that because it really is hands down the best on-page training we've ever seen. Jeffrey Smith, what he's able to do with just on-page and the way that he structures his sites is absolutely incredible. He can outrank authoritative sites with little to no backlinks at all because of the way that he structures the sites now. It's a lengthy process to set up sites that way

Once you learn how to do it, you can streamline it, but it's something that I would recommend doing. So have I gone to all my clients and said, No, you know, I can't offer you SEO Services anymore? No, it's not that at all. But what I have found recently, especially, is to offer a more holistic approach like a more overarching marketing approach than just SEO. Right. And you know, guys, we, we've, we've talked about, it should be common knowledge now that you don't want to put all of your eggs in one basket, right? So you don't want to rely entirely on Google for leads. So you're better off in my opinion, right now offering SEO Yes. And organic SEO is certainly something that you can offer but you also want to work into it if possible, as a marketing consultant or professional, right. You want to be able to provide additional services that are going to help the business whether you do them yourself I don't recommend Are you build a team that does them for you, or you outsource them to third party vendors?

You can still provide these and kind of manage the work like act as the conductor, right, of all of the different pieces that you're managing for a marketing campaign for a business, which could be SEO, content marketing, which is really part of SEO anyways, inbound PR, right? So that's like getting a public relations to work out there that includes press releases, interviews, articles written like, you know, not not like spammy SEO articles, but like, you know, news articles written which again, can be press releases, but getting maybe, you know, interviews done on podcast, things like that. Those are all considered inbound PR. PPC, absolutely Pay Per Click, remarketing, right video stuff, all these things that direct mail, believe it or not, I started doing direct mail for one of my newer businesses. I've been doing a lot of it in the last couple of months actually. And direct mail, believe it or not, has a significant effect on your digital presence, which I never would have put those two together over the last several years because I've been entirely a digital marketer for many years now. But now I'm seeing the actual benefits of being able to provide or incorporate direct mail and other types of online, or excuse me offline marketing into an overall marketing campaign, because it will have an effect through what we call social engineering on on an online presence, because if people see a brand name outside of digital right outside of Google, for example, if they see it on in direct mail, or if they see it on maybe published in places that they're reading and low around their local town or something, they may go to Google, it's likely that they'll go to Google and search for that brand name. And that is a huge ranking signal guys. That's called a navigational search query. A brand search is a huge SEO signal, right because it creates it signifies that the brand is got is is is popular, it was gaining popularity. And so Google loves that and will actually start to give or promote a brand in the search results because people are going and searching for that brand name. And so it's, it's very interesting. But what I'm saying is, instead of just focusing like on SEO, for example, try to think of more of a holistic approach. And that's part of what my what I'm going to be talking about it at POFU Live this year is about how I'm seeing in one of my own businesses now how having a more holistic approach, as I call it, to marketing has an effect all across the board, including digital and SEO for that matter. So what do you guys think?

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Hernan: I love that I actually love that. Actually, you know, if you're running radio ads, like who, who the fuck, listen to the radio, right? But if you're running radio ads that can also help your digital presence because it's the same thing, right? And then if you're doing remarketing now, the reality is that I think that I mentioned that last time they hang out the fact that people need more and more touching points to make a transaction right? And the touching points are all over the place. They're not only on their computer, but they're also on their mobile phones, and they're on their email and on social media and then on Google and search engines, and then, you know, banners and so it's like, the more holistic you can be for your client, you become a local marketing expert, not a local SEO expert, right? It's like saying, Well, I'm a local Facebook ads guy. Well, what happens if Facebook changes the rule of engagement? Right, you're fucked. So I definitely do agree with Bradley in terms of being more holistic, because that will not only give you more ease in terms of how you can approach a project and give the guy results, but also will make you more valuable, which translates into that you can charge more money because you're giving much more value to the businesses that you're working with. So the more toolbox you can dominate and master and you can have them on your tool belt, the better. It's like, you know, you become a more well-rounded marketer or expert in the field. So you can effectively charge more money at the end of the day. So that's pretty cool.

Marco: Everything in our Battle Plan still applies whether local or nonlocal. It's just a matter of how you apply syndication networks as far as your entity, your RYS plus drive stack, then your press releases then embeds and then link runs link building into embeds and press releases, drive stack plus GSite being your SEO shield and your filter and your power up to whatever it is that you're doing wherever that juices going. It goes through that drive stack that g site to amplify the power. And RYS guys come on two years ago, we haven't done anything to DC plumber, and it's still right there dominating the three-pack.

Bradley: So much more needs to be said, SEO. Yeah, SEO Virginia's and a four years boom. And that's a word good. That was showing that right there, May 16, 2015, is when I did it, and you can see it still. Boom, you know, so many versions of that, like SEO agency and the same thing I've met, my budget was five hours of time. That was it. Like there was no money put into that at all. It was five hours of my time to put that and it's ugly. It's awful because it was the very first drive stack I ever built, which I don't build them now. Look, it's even got a broken iframe from a Google Plus post that used to be there. And it's not where you know, and it's a shitty spun content. I mean, it's awful guys, but it's still ranked number one. And it's, you know, all the other SEO agencies in Virginia are below it and have been for what

Hernan: you have like three or four spots in there because you have the bradleybenner.wordpress.com which is you know, syndication networks, the network as well. URL and then bookmark

Bradley: Yeah, I'm having the same thing. And I'm on a different IP. So and what's crazy is this site guy is a one-page site. There's no blog on this. There's really no content on this site. It's just a one-page site. And it's just it's a benefited from the authority from the drive stack. And that's basically it. So again, it's, you know, you could, that if you were to look at my SEO metrics on any of these, you'll see that they all suck according to third party metrics. But the proof is in the results, guys, you know, so,

Alright, moving on. Because we're gonna we're gonna run out of time here and there are a couple of other questions I'd like to get to hope.

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How Do You Rank YouTube Videos In Google SERPs?

Okay, so the next one is sky blue says I'm finding it easy to rank videos on YouTube with CTR software, and producing high-quality videos, but I've been struggling for the past year to Rank YouTube videos and Google search. I've used RYS stacks, embed networks and other link building tools, which normally would have got my videos ranked, but I'm not seeing much of a positive effect using these same strategies in Google anymore. Any tips on what you find currently working for ranking videos in Google? Yes. And I've said this some dozen at least a dozen times, if not many times more than that. And we've even done training on it. I, you know, again, I can't assume that you've seen all of that, but YouTube, or buying real traffic to the video, which you can do through Google ads, that is, you know, do all of the SEO things that you've been doing, there's no question. Also, make sure your siloed like if you're if you're having a particular video or keyword that you're having a hard time ranking in Google search, again, use the YouTube silo method to and create just like you would be trying to rank a web, a web page or you know, or for a keyword using a website, you know, you take that broader keyword and then you find supporting type keywords and create additional content with long-tail keywords. And then you create that internal linking structure that links back up to that page so that each one of those becomes another potential like, you know, piece of content that can you can build links to which will and you can push your direct the link equity back up to the top-level page, the one that you're trying to rank well, you do the same thing with the YouTube silo. Right? So do all of those SEO things that you're talking about, make sure you're also using the YouTube silo structure, which is essentially using playlists. But then also by real traffic, guys, you know, if you're getting great results using CTR software, click-through rate, click what I CT Spam, right-click through spam software or there, there are also CT spam, you know, groups where you know, things like that, that's fine. That's great that it's helping you in YouTube. But if you want to rank more on better on Google, by direct traffic signals you can get, you can buy relevant and targeted traffic directly from Google, right from their Google Ads platform. And it works really, really well especially if you're doing all of the SEO stuff and on top of it, right. You know, and by the way, there are some keywords that Google just does not like to rank videos for. Just Just know that I know because sometimes I've seen struggle really hard to get anything to rank and in once I do get it to rank, it doesn't last on page one, it gets pushed to page two very quickly. And it's just one in sometimes you discover those kinds of keywords that just don't want to rank videos. or Google doesn't want to rank videos on page one for. However, for a lot of this stuff, like I said, if you buy real traffic signals, right from a targeted and relevant audience, which you can do through Google ads for very inexpensive, right, so again, if it's local stuff, you can set your geographic targeting to you know, a radius or within a specific zip code or a specific County, for example. And that way, all of the views that it starts to accrue are from IPs within a specific geographic region, which will help it to rank for a local type of keyword. But it doesn't have to just end it that right. You can also do audience targeting or what we found to work really, really well is what they call in market or life event audience target targeting because those are highly relevant. Viewers in Google knows that guys if you're buying traffic from a particular interest bucket or audience type bucket from Google. In other words, Google has identified people that have, you know, using Google products that are in the market for a particular product or service, right? That means they are actively seeking that type of product or service. They're doing recent searches. They're consuming content. They're engaging with content and videos and things like that around that particular topic, product or service. Right? So Google knows that and it puts them in this bucket that you can access and you can, you can buy traffic signals from that particular bucket. You can tell Google Okay, look, I want you to show my video to these people because you Google are telling me that they're interested in this product and or service. So now when, when they view that video as an ad, now it's it's registering as a view from a relevant audience. So as Marco just talked about art activity, relevancy, trusted authority, now you're getting two of those signals.

Right off the bat, you're getting the activity signal from the view. And you're getting the relevance because it's from a known audience within Google that is that Google knows and told you were interested in that product or service or topic, whatever.

Marco: Yeah, we talked about this in way more detail in our mastermind. Correct. So I mean, if you really want to get deep into this, I suggest that you come and join our mastermind because that's where everything happened. That's where we go really into detail. And plus, you'll get the training, the ads training on top of that. So it's just the place to be is at the Semantic Mastery Mastermind.

Bradley: So we're going to move on but that's I would recommend doing that the Ctr the click-through steps, bam software in the groups and stuff can help to a degree. But if you really want to get better, the best results or if you're in a really competitive type of keyword, then you know buying real engagement signals from a from real, relevant traffic. That can also by the way, potentially convert take whatever conversion action you want them to do they could become leads or prot, you know purchasers of a product or whatever the case may be. So it makes sense to do it and it's very inexpensive to do you can you can accomplish it with a small budget.

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Should You Be Concerned With Exact Match Anchors From GSite And RYS To Money Site?

Okay, uh, let's see if we can try to get through the next two very quickly you do you need to be concerned with exact match anchors from Gsite, RYS to money site or should we do exact match anchors? That's for you, Marco.

Marco: Yeah, that's a question for RYS group isn't it? If you're in there you and it's it's in the training everything that you've just asked us in the training to get it from there or when you get them done for you, sir? done. It's done for you. You don't even have to worry about whether you do exact match anchors or how it's linked. But what about done for you drive stack? What about somebody ordering and done for you drive stack would you get a match? Now get the deep keyword research. That's what I would recommend. Get the deep keyword research from MGYB. And we will take that. And that's how we push all of the relevance through all of those related keywords that we get, which is thousands of keywords from our deeper keyword research.

What Are Your Thoughts On John Mueller's Statement About Google Ignoring rel=”nofollow” For Links?

Okay, last question, guys. It looks like we're going to miss Ernest. But what I'd like to get this one he says, because I know Marco, I knew this would set mark off. He actually talked about this, and I think it was our mastermind, just today, actually. But he says I gotta ask, What is your take on John Mueller from Google stating that Google ignores rel=”nofollow” for links? This is confusing and would certainly be contrary to everything website developers and SEOs have been doing for years. That's, yeah, sorry about that. That's not what he said.

Okay, is that no, no, that's not what he said. It's misleading because that's not what he said. And what Search Engine Journal says. He said, is that what he said? So please pay attention to what the guy said, it's definitely not the case that you have any kind of ranking advantage by marking all outgoing links, nofollow. That's what he said. And I called bullshit on what he said because I know for a fact, and it's tested and proven that sculpting this shit, right? works. You just have to do it. Right. How do you do it? Right again, that took place in our mastermind. It's been an ongoing discussion. For what about a month and a half since two months maybe? Since I since I revealed that again, you know what's working before it's working now, in our mastermind, and I told him, this is how you do it now. Don't do what we used to do. And we went through the whole discussion. Somebody actually took the time to call me on it. And they went and they applied it to one of their websites one something that they're working so immediate results. So I call bullshit on John Mueller. Plain and simple. tested and proven. Thank you.

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Which Keyword DFY Service Should Be Purchased In The RYS Order In MGYB?

Bradley: All right, we got about a minute it says which keyword done for your service should be purchased to be sent in with your RYS order. And that's what you just said the deep one correct?

Marco: if you want the most effective if you want to have like like everything that's available under the sun and then some get our deep keyword research content as we go in there for almost three days and pull up but

Bradley: Let me jump on that for just a minute. what's crazy is if you do that if you get the deep keyword research, spend the money on that and then use that or submit that with your drive stack order and we use all those keywords to build it build out the drive stack, watch your money site if you haven't connected to search console, watch the impression count from you know take a screenshot before you order the drive stack and then after the drive stack and and you know like I said it takes a few weeks but what you will see as month over month you'll see your impressions go for number of keywords that your site your money, psychotics over four will significantly increase month over month. And it's crazy because Google will start to recognize your domain your site for a lot of these additional keywords. It's crazy. So and that's something that I love to do with clients guys, I take screenshots when we start on I start a new project for clients, or for a new client, for example. And then one of the first things we do is order drive stacks and you know, hammer with links, but with all the keywords every single month, I can show that their impression counts are going up, you know, for from, and I explained to them that that means that their site is being discovered for more and more different keywords. And it's a great way to get, you know, a known for a lot that adds that additional relevancy is what I'm trying to say.

Marco: Yeah, it can be overwhelming when you get that spreadsheet with all of those tabs, right with all of those sheets and all of that information. But we do filter it, we do get rid of the duplicates, we put it into three silos for you. You can divide it into however many silos you want because the are other market-level keywords are categories and subcategories that can be applied from that. So it's up to you what you do. But if you just apply those three silos as we give them to you, not only to the drive sec, but to the website, and how we show that it should be done, you'll see significant, as Bradley said, you will see significant increases in everything that you're doing, because of all of the relevance that we don't usually add to it.

All right, 5:01, one more minute behind but looks like we got all the questions. So thanks, everybody for being here. We will see you guys next week. Thanks, guys. Alright, man. Bye, everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

By April

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we're just gonna, we're going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we're going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you're catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don't do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let's go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn't die of heat exhaustion. But so we'll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don't know the heat wave is like quite unbearable for me. I still don't know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You're kind of the opposite, right?

Hernan: Yeah, dude, I'm freezing my ass. But on the good note. I think that if I'm the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I'm pretty cool. Yeah. Anyways, I'm great. Dude. I'm awesome. I'm just really looking forward to POFU Live 2019. That's coming. He's coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it's going to be pretty cool. So

Adam: yeah, definitely. We're going to talk some more about that. But if you're not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What's up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I'll be done with Hump Day hangout on my watch. Just making sure I took

This Stuff Works
Bradley: I took off last week because I had a meeting that I couldn't get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I've missed out of 242. And so it's you know, it's Wednesday's aren't the same without Hump Day Hangout. So no, we're not taking them away. We're just saying that Hangouts On Air is going away. So we're going to have to figure out a new way to stream and answer questions, which is fine. We'll adapt. We always do.

Marco: Yeah. Anyway. Life's good. Costa Rica is good. the weather's good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That's good. I'm glad you guys are all right. That's getting up there. That's not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You're still with us too I guess weather and everything treating your it.

Bradley: Everything's good man. Life is good. Can't complain. A lot of good things going on. Right now. We're doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we'll be covering some stuff in there. I'm also starting a small group training inside the mastermind for some select members that it's going to be really cool for they're going to be kind of learning the new business model that I'm into. Because it's so lucrative. So that's a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that's even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it's stupid. And I've got it in the reinstatement request going on. And they sent a message back to said originally that they'll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we're trying to work through, and it will be we're backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn't do anything. You know, it's spammy. It's just, it's just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It's just, it's a bloodbath out there right now. So just keep that in mind. So I didn't want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it's a big topic we've been covering. It's a great way to conduct lead gen like we've been talking about. And just because this is happening doesn't mean this is the way it's always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you're new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you're live or watching the replay. If you're here, you're in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can't watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can't get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you're ready to move on from that, take things up a few notches come join our MasterMind, alright, if you're looking to form a strong network, if you're looking to either start or grow your own digital marketing agency or if you're a business owner that wants to grow it as well that I'll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you're looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you're watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it's SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that's going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you're a subscriber, you're going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We're just starting ticket sales mastermind members got the first crack at getting their tickets. And we've got two out of the three speakers that we can announce there on the page. So it's no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he's going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he's going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he's got a great first name. But also He's the founder of Brain Hickey, this guy is a killer copywriter. He's got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he's going to share. So looking forward to having him he's a Colorado local. So he's going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you're going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It's our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that's over, prices are going to go up. There's no you know, special offers coming. There's no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it's not like you're going to come to our event, we're going to pitch you additional training and products and the speakers are going to be pitching training and products. It's not how it works with it's a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that's perfectly fine. It's up to you. But it's not about that it's about training. It's going to be a really good event. You know, we talked about holistic business building, right. So it's not just about SEO or this or that it's about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody's interested to Get your tickets now because it's going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

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Adam: Definitely. And I mean, I will just say to it's a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we're going to be in Denver. So I'm looking at something else I've got it narrowed down to a couple but I think it's going to be just as fun. It's a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let's talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn't see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we're talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there's one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there's the other offer, which was amazing that he swore up and down, he wouldn't open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here's the catch that I mean, there's no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I'm telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there's a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you're doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you're your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we've seen it time and again. So I would say if even if you're a business owner, or definitely if you're a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they're one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you're going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it's a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don't.

Bradley: I don't have any. I'm ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I'm taking the screen. Let's do it.

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Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that's here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we're happy to answer them. And again, definitely, you know, engage with us, and we'll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I'm assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that's really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today's Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you've got it already, and it's running, that's great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you're a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it's a crapshoot every time, right? You roll the dice every time because you never know what's going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you're going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they're going to be gracious enough to reinstate it. So that's just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you'll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that's really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn't know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we've got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don't know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it's not difficult, the concept is quite easy, I'm actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I'm going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That's why I said there's really no way that you can do too many posts in my opinion. That's really important and that as far as I know, is not getting GMB suspended. I haven't had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn't be doing when you submit it, especially if you have a real business, right? A real, whether it's service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don't have to go back and mess with it. Because it's when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you're doing some that's legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it'll come back to you. It's your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they're having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn't really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you're in a queue. And until they can get to you because of spammers like Bradley. You're waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they're moving a whole lot of money. And they shouldn't be because they have legitimate businesses. So that's the only thing that I would add.

Bradley: Yeah, that's my client is an outdoor pest control company. And he's, you know, this is the peak of their season. And it's just, it's just really shitty. And, you know, again, we didn't do anything spammy or wrong, it just suspended, it's dumb. Anyways, I'm going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I'm going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I'm going to cover that just briefly, guys, because I'm telling you, it's one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it's absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That's it, I haven't even done anything else to it at all is a one-page website with a drive stack and three press releases. And I'm on the number three position for the state of Virginia for my very top keyword. So and that's just and it's been two months. So I'm telling you, it's incredibly powerful, you're going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I'm in a rural area called Cole pepper, there's not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let's just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you've been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that's the number. But if you're just coming to us, and you don't know what a syndication network is, well, we'll cover that at a different time. We're covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I'm going to take Daniels design and remodeling as my example. Okay, so all I'm going to do is a copy. So let's say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we're going to do, we're going to say that this is your business, we're going to do a quick Google search on your brand name and your phone number. And then what we're going to do, and apparently they got some shitty Yelp reviews, but that's probably because of Yelp filters out all the good ones, right unless you're a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

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Bradley: I would just go through and over up every single one of those links, they're also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that's how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that's all you do, I'm not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you're going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that's included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it's just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we'll help you to rank that makes sense. So that's a quick down and dirty way to figure out how to get the URL was that you're going to submit is just go to Google use Google to tell you and just go through the top two pages. That's all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That's correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we'll cover that the beginning of next webinar. But that's correct. Alright, so anyways, welcome Scott Scott Walker says I guess he's asking where he's at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I'll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That's the link that we suggest. I've shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It's going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that's going to be a string of numbers. And that's the maps URL. But that's actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it's going to be that this is what it's going to look like. I'm just going to give you an example real quick. So it's going to be maps google.com, forward slash maps, question mark, see ID equals and then it's going to be a string of numbers, right? It's going to be several numbers, something like that. Right. That's what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you're going to see that it actually redirects with a 302 to this. That's it, it doesn't change anything except that it changes that map subdomain to dub dub dub. And now that's the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it's going to say test, okay, there'll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you're viewing your map in the browser. Does that make sense? So again, it's a straight URL, and that's the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I'm looking for it now. I think it's. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that's it? Is that it? Let's see this is it? Yes, that's it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I'm going to paste this on the page for you guys real quick. And then I'll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it's fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

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Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it's not going to show me now. It's okay. You can type it you can paste in the URL as well. So let's just go let's go Semantic Mastery. And why is it not showing our knowledge base? Wasn't that some shit? Let's do it over here. Let's just use this guy. So let's go to his map. We're going to grab the share URL here. Paste that in. And let's see why is it not? Okay, so for some reason, we can't find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it's this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let's go to like https://www.redirectdetective.com, for example. And you'll see that that's what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it's just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that's what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you'll see that once the page loads, it's going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That's a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you've uploaded to the GMB listing. When you post a backlink on an embed page of a video you've uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don't understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he's talking about the video for PRs, it's I don't know if you could use a GMB URL for the video. I think they're using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that's what this means. I don't know. You'll have to clear it up. Yeah, I'm just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That's what they'll embed.

Bradley: Yeah, I'm not sure I understand the question. I'm not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that's great. If not, that's fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad's up, he said, What's up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I'm kidding. I'm pretty close to signing a national insurance leads provider, but I've just noticed the site was Wix. What's the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there's not much you can do about that, if that's what they're on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It's just a different type of, uh, you know, user interface and all that kind of stuff. I don't know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it's similar to WordPress.

Marco: Yeah, I've never even I think I built one. But I never followed through with it. Because it's just learning a new platform, just as isn't. I don't know. There's nothing in it for me and learning a whole new platform. So I stick with WordPress. And I'm trying to even get away from that. And what we recommend this if it doesn't have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That'd be it. That's that's been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you're using outside of WordPress, or if it's ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I've got a single page. It's just a Click Funnels landing page. And that's my, that's on the root of the domain. So it's a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I'm using that as the blog, but I've only done two or three posts. So anyway, but yeah, you can do that. That's what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I'm pretty sure it does, you should be able to do it directly from Wix. But if you don't like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there's a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don't, depending on the industry, you know, some you don't have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you're dealing with as well as what industry you're in. Okay.

Wayne, Clayton, you prick. Keep moving.

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Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven't seen it from everything that we've done add that much to the to whatever iframe you're embedding, whether it's map or video. I mean it could I've seen it a Google will read anything before the closing iframe tag. And so if you're adding information in there, whether it's schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it's a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it's mostly just SEOs that add information in there doesn't work. I'll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That's all I can tell you. Do I do it? No, I've hardly ever done it. We tested with it. And since we get similar results without we just don't add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It's pretty cool.

Should You Complete A GMB Site Amidst Google's Rampage Of GMB Suspensions?

Bradley: KenManich.e What's up, Kenny says I have a new GMB. It's a real business and above-loaded pics, logo description, etc. I haven't built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven't had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don't know how to force Google to select a different photo. So I said, Okay, well, let's delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn't even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don't know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that's all I did was I published the website didn't even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it's suspended. And that's where we've been we've been at ever since. You know, it's only been a couple of days, but still, it just sucks because I didn't do anything spammy. And it's a legitimate business. You know, we can certainly can't confirm and verify that, but that's the case. So yeah, I don't know. Honestly, I can't tell you if it's the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven't had any issues with legitimate businesses until this week. And now that I've experienced it, I'm skittish, right, I'm a bit gun shy, I don't want to, I don't want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that's going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven't heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it's called a site manager used to be called content or communications managers or something like that. But I think they're called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It's Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you're setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you're going to want to brand it the same. But you can also like, for example, I've got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they're all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that's why we do what we've been talking about using subdomains for like multi-location stuff for a long time because it's a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won't affect the route and it won't affect what I call sip the other sibling subdomains. So that's why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man's question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that's what I would do. Yeah, I mean, if you're using a blog on, like what we talked about, for Mohammed, above, we're like an e-commerce site or whatever. So if you're using a subdomain name for blog, yeah, you're gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you're not going to want to link back from the money site back down to the blog, it's, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you're going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It's up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That's correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon's clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I'm here. I'm here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I'm working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it's still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that's basically how I do it.

Bradley: Cool, thank you.

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Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon's clarifying his questions. He says if you have time, here's what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it's not a backlink. Right? So you're not linking to the video, you do not paste, you're not posting the URL to the video, it's an embed, so it's not going to be the same. And if you're if you upload a video to a GMB listing, then you're going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven't tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven't tested that that would actually be kind of an interesting test. Because then you're doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that's what you're talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you're not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it's a GMB map that you want to embed that's how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it's going to embed the GMB map that you have associated with the organization page. You say no, then it won't. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can't do that with the GMB post URL. Like if you put the GMB post URL on its own line, it's going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that's, that's all you do is put it on its own line. And then that's going to be an embed code, it'll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you've got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don't know how what you're talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn't give you an embed code. As far as I'm aware, it doesn't give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you'd have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he'll run an embed gig on that. That URL as long as it's an embeddable URL. Right.

Bradley: Okay, I think that's complicating Gordon a bit. I don't understand exactly what it is that you're trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that's fine, you can do that. I don't know that you can get a share URL for it, but I didn't know that you could get. I don't know that that is embeddable.

Marco: I'm checking right now.

Bradley: Okay, cool.

Marco: I'm checking right right now and I'm saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don't know if that would actually embed. So I'm it's the same type of link that you get from uploaded videos my point. And I don't know that that would embed. So you'd have to play with it and see. And that's what Marco said he's doing now.

Marco: No, no, it's not coming up.

Bradley: It breaks it, doesn't it?

Marco: It's Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you're better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don't have any more questions, we can wrap it up about five minutes early. I'm okay with that. Are you guys okay with that?

Adam: I'm going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We've got mastermind webinar tomorrow. Don't forget if you're in the mastermind, 3:30 pm. We'll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We'll see you guys.

Adam: And before we hop off, Bradley, we're going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that's right. Each one of us is going to chime in on that.

Adam: Awesome. I'm gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

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Bradley: That's right. That's why you asked to edit that. Today, I was wondering why I was like what's going on with that? Now? I remember so I've got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone's a little bit different. And you know, there's a lot of templates out there. But it's a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That's gonna be a good one. I'm looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

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Would Redirecting A Money Site To Google Site With Proper Silo Improve Its Rankings?

By April

 

In episode 241 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if redirecting a money site to a Google site with proper silo improve its rankings.

The exact question was:

I loves what you do I have a question that I have a website that have 50 pages and getting like 30000 visitor a month but the keyword s I rank for is most of them are on 6 or 7 position so if I 301 redirect by money site to google site and creat 50 same pages and 301 redirect all 50 pages to google site pages with proper silo then my my site will rank on 3 or 4 positions for my keywords please tell because i want to know if this hurt my site

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