Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?

By April

In episode 233 of our weekly Hump Day Hangouts, one viewer asked if the team have a video training on the best practices of using RYS Drive Stacks.

The exact question was:

I just received my first RYS from you, do you have video training for best practices on how to get started putting it into practice properly. I'm really afraid of doing something wrong and jeopardizing my Investment. Bradley does such a great job training I was hoping there would be some video available.

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Should I Build An RYS Drive Stack On A Legitimate Associated Account Or A Separate Persona Account?

By April

 

In episode 227 of our weekly Hump Day Hangouts, one participant asked if one should use a legitimate associated account or use a separate persona account for building an RYS drive stack.

The exact question was:

I have a legitimate GMB for my own business. If I got an RYS Drive Stack should it be built on the legitimate associated Google account OR a separate persona account?

Should I Build An RYS Drive Stack On A Legitimate Associated Account Or A Separate Persona Account?

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How Many Hours Would It Take A Person To Build Each Drive Stack In RYS Reloaded?

By April

 

In episode 223 of our weekly Hump Day Hangouts, one viewer asked how many hours would it take a person to build each drive stack in RYS Reloaded.

The exact question was:

If I were to buy RYS Reloaded for the purpose of training a VA, approximately how many hours would it take that person to build each drive stack, assuming they've become proficient at it? I know it's subjective and would vary from person to person, but are you able to throw out a ballpark number? If that is to vague, what about an average stack from one of your VA's, as an example.

Thanks, gang!

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Does It Affect Branding If The RYS G Site Ranks Higher Than The Money Site For The Main Targeted Keyword?

By April

 

In episode 213 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if a company's branding is affected when an RYS G Site ranks higher than the money site for the main targeted keywords.

The exact question was:

It looks like it may be possible for the RYS G Site to rank for the main targeted keyword before the money site does. If so, that would be an unfortunate money site branding situation (even though the G Site is carrying links to the money site). I thought the RYS stacks would push ranking juice to the money site so that the money site gets the ranking and the traffic juice. Am I confused on this point?

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Does It Trigger Duplicate Content Issues If The Google Site Has The Same Content As The Main Site?

By April

 

In episode 212 of our weekly Hump Day Hangouts, one participant asked if duplicate content issues can be triggered when the Google site and the main site have the same content.

The exact question was:

My RYS DFY was just completed on 11/13. 1. The Google site appears to be copy and pastes from my client's main site – won't this be a duplicate content problem or cause some problem with their main site?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 213

By April

Click on the video above to watch Episode 213 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, welcome everybody. This is Hump Day Hangouts. I just realized that I did a live stream in our Facebook group asking people to come to Hump Day Hangouts 214. But apparently I was a week in the future, because this is Hump Day Hangouts Episode 213. Today is the 5th of December 2018. And before we dive into answering everyone's digital marketing questions, going to say hi to the Semantic Mastery team real quick. So left to right on my screen. Chris, how are you doing?

I'm doing good here. I'm in the gym here as you can see. So yeah, that's life in California.

Adam: Outstanding, outstanding. That's tough. Yeah, you're in California and you're indoors. What's going on man?

Chris: Nothing much. It's raining outside like, [inaudible 00:00:42] about the weather. How about at your place?

Adam: Yeah, well, it was raining this morning. So I'll let you pump some iron while we move down the line here. Hernan maybe things are a little bit warmer for you, right?

Hernan: It is actually. It's a nice day today. I think it's about to rain but going good and yeah, really excited to be here. Really excited for what's coming for this month. So very good.

Adam: Marco. How you doing man?

Marco: I'm good man, babysitting.

Adam: Keeping busy.

Marco: Real busy. She's a handful, but I'm happy. And then of course Christmas. So it's annual charity drive for Semantic Mastery. And so I'm really happy about that. It really gets me going man. This is the stuff that I really like, that I really enjoy, right? It's what makes me happy. So looking forward to doing all of that.

Adam: Outstanding. Yeah, we're going to have some more information on that. I know we've had a lot of people who have donated and are going to be coming into the kind of the webinar on Monday and I'll talk a little bit more about that. But thank you to everyone who's donated so far. And last but not least, Bradley how are you doing?

Bradley: Good man. Just happy to be here.

Adam: Good deal. All right, short and to the point. Well, just one-

Bradley: One thing real just quick. Marco, I pinged you in Slack. Could you reply to that when you get a chance. Sorry, I just need a link for something.

Adam: Yeah, right. You guys are just sending gifts back and forth. All right everybody. Well, first of all, if you're new to Semantic Mastery thanks for tuning in and watching this. Whether you're watching it right now live or if you're checking it out on the YouTube channel, appreciate you watching. You can always come and watch live and especially if you're on YouTube and you want to get replies, we try to reply to comments and questions on YouTube channel. But if you want to have the best chance of getting your questions answered go to www.semanticmastery.com/hdquestions. And I believe that is in the YouTube description as well. Or if you just join, you sign up to join our subscription list. We send out alerts about hey, we're starting soon you can come join and do it that way.

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The second thing I wanted to mention is well, people ask us once we get started what's the first thing we should do? You should get a battle plan. Everybody skipped the battle plan. People in our mastermind get the battle plan. Everyone should get the battle plan. It's a great way to get repeatable processes for SEO of digital marketing and I'll put the link on the page here. But you can just go to battleplan.semanticmastery and then also highly suggest if you've done that, you got the battle plan and you're ready to take things up a few notches, you're looking for a peer group, you want to really grow you want to scale, come join our masterminds. You can find out more about that at mastermind.semanticmastery.com. And speaking of the Mastermind guys we got some big stuff coming up later this month don't we?

Hernan: Yeah.

Bradley: [inaudible 00:03:43].

Adam: We do, we do. We got a lot of updates coming. We just told the members about it inside of the Mastermind believe last week. I know I was traveling so kind of lost track a date but we got some big changes coming, a lot of really good stuff and we're going to actually have a little bit of a webinar about that later in the month right Hernan.

Hernan: Yeah. It's going to be around the … Well, it's going to be after Christmas. So it's going to be around the 26th, 27th around that. And yeah, we're going to be announcing a bunch of updates and upgrades and enhancements that we're doing to the Mastermind, the Semantic Mastery Mastermind experience if you will, right? So we have a lot of content in there, a lot of people having great results. But we felt that we could do a lot better with how things are organized for you guys. So yeah, that's going to be quite a treat for everyone within the Semantic Mastery Mastermind. So if you wanted to join, go ahead and join because it's going to be quite a ride for 2019.

Marco: Yeah, better to [inaudible 00:04:42].

Adam: Yeah, definitely. So we got that going on and then also we're going to have a little bit more firm announcement. We got a really cool update webinar. Bradley's been doing a lot of work as well as other people with the Local Lease Pro stuff. We're going to have an update webinar about that. Bradley decided to make that public and then we're going to do-

Bradley: For a short period of time.

Adam: Yes. For a very limited period of time. But you can come watch it. We understand, you might be in a different time zone. So, we're not going to say you have to be there live. But you're going to have a day, maybe 48 hours to watch it. And as well, we'll answer questions. Go deep into that. We're seeing a lot of really good results. We want to share this with people. And also we're going to have some specials announced there as far as some Christmas good stuff going on. I'll leave it at that.

Bradley: I got a couple things to add to that briefly. So yeah, so that's December 17th, correct?

Adam: Right.

Bradley: Okay, so we're going to do a Local Lease Pro update webinar for the members and … But I'm going to make it public for a very brief period of time, probably only 24 hours guys. So all of you that aren't in Local Lease Pro, if you want to get … We're going to be talking about location research, I guess, some new discoveries and location research and some real opportunities that we were missing before. And so I'm going to reveal how to do that. I'm also going to reveal some really cool tips on how to … Because location research has expanded so much, which is really the tip of the spear. So it's really important. We're going to talk about how to make sorting through all that data more efficient and easier. So we'll talk about that.

We're also going to talk about some other just slight changes to the original training. But we're going to make that public just because we want a lot of you guys to understand what type of training it is. So in case you haven't joined, you may end up wanting to join because you're not going to get all of it, you're just going to get what I'm going to share as the update. So, that's only going to be part of the overall puzzle. If you want the whole thing you have to join Local Lease Pro or join the Mastermind because that's really the first product that you will get as a Mastermind member depending on whether you're starting off or trying to grow your business. But either way, it's one of our front end products now when you join in the Mastermind.

I would highly recommend that you guys show up for that. And then one other thing just real quick, it's kind of a side note. I meant to announce this earlier. And Adam I don't know if you set it or not. I wasn't paying attention. But guys, we've been noticing me to get a lot of questions in the comments section of the YouTube videos on our YouTube channel, and that's fine. But a lot of times those don't get answered or they're delayed for days or even weeks before they get answered, because nobody's actively monitoring our YouTube channel comments. So I just answered them occasionally when I see them. But just so you know, this is the forum for questions, right? Hump Day Hangouts, guys.

And I know not everybody's going to hear this. But just for those of you that end up sometimes posting comments or questions underneath the YouTube videos, especially like the clips that we cut out Hump Day Hangouts, a lot of times they don't get answered, that's what Hump Day hangouts is for. We give an hour every single week. So please post your questions here and that way we can get them answered, okay?

Adam: Cool. And something a little bit closer in time wanting to remind everybody and Marco mentioned at the beginning, but we got the charity drive going on right now. We're going to be tying that in later in the month. But coming up real soon Marco you got a webinar on the 10th and you want to talk about that real quick?

Marco: Monday 3:00 PM Eastern, anyone who's interested in Drive Stacks, whether mine or somebody else's, I'm going to show you how it's done right. And how you power them up the right way. And all it takes is a donation. So the course costs 4K as you know. And it's worth every frigging penny that you spend because nothing pushes more power than the Drive Stacks. We've shown it time and again. But Rob and I are going to go in there on Monday … Yeah, Rob is riding shotgun and he's going to give some stuff away as he always does. He's like Bradley, he likes to give away the farm. So if I'm not doing it or Bradley's doing it, he is. So we're always giving away stuff.

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People have donated we'll you the access. If you haven't, I'm sorry. That's how it goes. So if you have Drive Stacks, if you have interested in Drive Stacks, if you're in [inaudible 00:08:57] academy, local gym, be pro, I don't care where you are, you need to be in this webinar. And all it takes, it's not even coming to Semantic Mastery. All it takes is a donation and whatever you decide to give is fine. I'm not going to say anything. Five bucks, 10 bucks, whatever you decide to give is good enough to get you in on the webinar.

And there's a previous webinar that we've done. I'm trying to get access to that so that I can even give you access to that to the first one in the series. So I think it's just totally worth whatever money it is that you decide to spend. Give from the heart because it all goes to kids. You guys know the charity if you don't you can … I'll drop the links to the … We have some videos and what do you call it? In our YouTube channel. By the way, please subscribe to the YouTube channel. It really helps us and we also have it in the charity page, right? There's video so you can see what the charity is all about. You can also visit the Facebook page and so that's what we're doing guys. We're just helping kids.

If you like helping kids, you like helping others, donate and what you get in the bargain is a fucking awesome webinar on how to power Drive Stacks. It can't get any better than that. Yeah. And by the way, I misspoke man. I'm not babysitting I'm just being dad.

Adam: Awesome. Well, you guys heard it Monday 3:00 PM. And again, give which you can, give from the heart. This isn't, like Marco said, this isn't going to us. It's going direct to charity. And then Marco's been nice enough to share this information, put it on the webinar and try to get you access to that other one. So I put the link on the page, go there. And then also we're looking for input on a resource we're putting together. We have a list of a couple Hernan posted in the Facebook group yesterday. We've got a lot of responses but we love as many as we can get. Going to put that on here as well. If you can just hop over there, check it out, see which resource you would want and vote on that, we would really appreciate it. With all that said, I think we're ready to go.

Bradley: Okay, cool. And one thing I want to mention, I just thought it was funny that the Local Lease Pro method is just crushing it guys and it's … I don't know, how long it's going to last for us to have this kind of opportunity. So we're trying to build as quickly as we can and that's basically what we're teaching in the Mastermind. And it's super important and what's really cool about, there's a one particular metro area that I've already got a service provider lined up for and they asked for us. They give me a list of specific locations that they want to get more work from and so I did the locate … Well, I had my VA do the location research and I think there was 12 maybe 13 areas in total that we researched like zip codes essentially. And I ended up identifying five that we were going to attempt to secure and to rank for Legion.

And I got three out of five in the maps pack, in the three pack with nothing other than claiming, verifying and optimizing the GMB profile. It didn't have any press releases, it didn't have any off page stuff. It was just literally just optimizing the profile. So three out of five in the metro area almost overnight. It's just fabulous guys. And so that's kind of stuff you can expect with Local Lease Pro. And that's, again, we're going to be doing the update webinar on the 17th. So I highly recommend that you show up for that so you can get a taste of what it is that we're doing, okay. And with that, I'm going to go ahead and grab the screen. I'm going to get into some questions.

Is There A Bottom Threshold For GMB Regarding City Size And Demand?

All right. First, Larry is up. Larry had several questions last week. He said, “I have begun thinking about local GMB and have a question about local city size and search demand. Is there a bottom threshold for GMB regarding city size and demand?” Okay, I mean, no, there isn't a … You can still get leads from a Google My Business asset even in really small towns. I Know, because I've got several Tree Service assets in some very, very small towns. And what's great about them is they're typically really easy to rank. And obviously I don't get a whole lot of calls from those. But they still do generate calls. So yes, you can still get leads from an area even if it has no search volume according to Google Keyword Planner. But don't worry about that. Really don't worry about that because the Google Keyword planner's typically showing keywords that advertisers bid on.

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And so if it's in a really small town, and there's nobody actually advertising spending money on Google ads in that area for those keywords, which is, it's rare that you find those but it does happen. Then that data might not show for those keywords. But because nobody's bidding on them, right? Nobody's bidding on those keywords. So there's no reason for that data to be tracked. But that doesn't mean you can't get leads from there. I know that to be a fact because like I said, from Tree Service as well as some other industries that I've been in where the keyword track or the keyword data doesn't show any search volume, but I don't care because it still ends up generating leads.

As far as what I'm doing for my minimum size like when I have location research done by my VA for let's say 30 zip codes around a metro area, including the metro area and then the adjacent or surrounding areas. Let's say we research 30 zip codes. Out of that what once we've identified all the zip codes within a specific radius, then my VA goes and searches the population data for each one of those zip codes and then sorts it and gets rid of any unique or stand or, excuse me. Unique or P.O.Box type zip codes which have zero population and then the ones that, the remaining zip codes that do have population the window that I'm selecting is no less than 10,000. If the zip code has less than 10,000 people, then I omit that.

Now that's not saying that you can't get leads from that. You certainly can. I'm just saying that typically I'm going for 10,000 or more population in a specific zip code, because it's going to produce more call volume, right? It's likely to produce more call volume. So that's just an arbitrary number that I pulled out of the air no kidding. Maybe at some, once I have more of a streamlined process and everything else I may test with some lower population areas and see if I could still generate just as good results or similar results. But that's currently my threshold. And there's really no rhyme or reason to that I just selected that, okay.

But again, it doesn't matter how small the area is, people need stuff, right? Like, so it doesn't matter even if it's a very small town with a small population of say 3,000. Those 3,000 people are still going to need services, right? Of whatever it is. So if you can get a listing in that area, it might not generate a lot of leads, but it should generate leads nonetheless. Okay?

Marco: Yeah, I would add that it depends on what the lead is worth. Because if you're getting 10 and it's only 10 bucks, I don't know if you want to bother with $100 a month, although some people … If you do that 1,000 times, that's a whole lot of money.

Bradley: Yeah.

Marco: Right? But if you're dealing with something that's high demand in the area, and high ticket so that maybe two or three calls a month is all you need to make this successful for whoever it is, then I mean, totally, because 15,000 people you're going to get some kind of call volume. What kind of call volume? I don't know, you're going to have to research. Research the competition, research what's going on. 15,000, I would say definitely.

Bradley: Absolutely.

Marco: That's not a small size town. I mean that it's small in comparison to others, but you're still going to get decent call volume maybe in the 30 to 40 calls a month range maybe I don't know. If you get a call a day, you're good to go. Calls that turn into leads. Let's say if you get one a day, 20 a month you're good to go. The dermatologist is happy because he wasn't getting those before and it depends on how much he's willing to pay you for your efforts. I mean you got to weight that. How much are you going to get paid for the work that you're going to do.

Actually in if you have Local Lease Pro and you know how easy it is, you'd laugh all the way the bank because literally there's very little that you need to do.

Bradley: Yeah, I agree. I mean, there's no way for me to speculate on how many calls you could generate from a city with 15,000, especially for dermatology keywords. It's not something I've ever … I've never worked in that industry. So I couldn't tell you. But my point is if a three pack is showing its 15,000 people in that population in that area and you said it's a mess and can be easily taken over, then I'd do it, right? I mean it depends. Are you getting paid. Has he already agreed to pay you to do it or are you talking about doing it to generate leads. However you decide to do it.

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If he's interested the dermatologist that is, then I would go ahead and do it. Because 15,000 people that's perfect for me as far as … That's right in my window it's above 10,000. And so a lot of the zip codes that we target range between 10,000 and 30,000 people. It's right in there, that's a good number so I would absolutely go after it.

Something else Larry you can check out is use Google Trends. Go to google.com/trends and you can take … And that's trends, T-R-E-N-D-S and then you can actually sort, you can put in keywords like dermatology, dermatologist, things like that and then select your State, select United States and then select your State that you're in. And then you can get kind of an idea of what the Search interest is. It doesn't show search volume, it shows search interest and it's like a percentage, essentially. So you'll see search interest for the keywords, not only for like dermatologist and dermatology and again I'm not familiar with that industry. So I don't know what somebody looking for that would search for, but that's a great place to start. That is always where I start for any type of keyword research is Google Trends because I can specify my area, my location, my geography, and then I can narrow down all the way to a city level. But that typically restricts data considerably.

I usually start at the State level and if I don't see a lot of data, then I'll broaden my search to United States so the entire country, right? But usually I'll start with just the state level and then also you can adjust the time. So how much data are you looking at as far as historical data. I think by default now it's at 12 months, the previous 12 months of data. But you can select from that drop down also like five years, the last five years or since they started Google Trends, since Google Trends started tracking this data which I think was in 2004.

You can go all the way back to their if you want and that'll give you even more data. But what's cool about that as it will show you the top related search queries based upon your seed term which in this case would be like dermatologists for example. So it will give you a lot of other keywords that now you can start to do research on to identify other keywords that could generate traffic to the business, right? And that'll also, like I said, it doesn't show you search volume. But guys remember the AdWords Keyword planner is or the Google Ads Keyword Planner now, it's an AdWords tool. So when you're talking about doing stuff for SEO, I do still reference it occasionally because it gives me some idea of what type of interest there is for specific keywords but it's not an SEO tool.

It's different in that the data that it's showing is for AdWords data for people that are bidding on keywords and for people that are interacting or clicking on Google ads. So that's what it's showing not necessarily organic stuff, right? So that's why I say, I don't really care what search volume says anymore. I go to Google Trends I take a look there then I also use Power Suggest Pro to pull back a lot of long tail stuff based around my seed terms and then that's it. If I know that there's a suggested phrases and I know that trends shows that there's data and related keywords for that or whatever seed terms of researching then I go ahead and build it for them anyways.

And last but not least, I've said this before but something else you can do is to identify whether keywords convert, whether they generate traffic is set up a Google Ads account or a campaign, excuse me. Set up a Google Ads campaign and just throw a couple hundred dollars at it and test. Because with the alpha beta campaign structure which you can research that just go to Google and search alpha beta Google ads. And you'll see a PDF by what's called by … Excuse me, it's a PDF by a company called Q3 Digital. And talks about what alpha beta campaign structure is, which is really, really easy to set up. It's super simple to set up and it will very quickly show you which keywords are generating traffic and then that's what you can start your SEO campaign around or the keywords that are actually generating traffic, right?

And so that's something else that you can do. Just with a small budget is figure out which keywords are generating traffic and then build your SEO campaign around that. Here's the thing guys, I don't recommend going out and just throwing stuff at the wall when it comes to SEO. Like as far as, “Hey, I assume these keywords are going to be generate traffic. So I'm just going to go start SEOing for these keywords.” Because what happens is you spend a lot of time and effort and perhaps money too on optimizing assets. Building assets optimizing them, building links, creating content, all this other kind of stuff just to find out that maybe that's not a winner.

Whereas if you take AdWords, you could throw a couple hundred dollars at an AdWords campaign, which you could set up in an hour or two tops. If you know what you're doing, right? It could be done in an hour. And then you could let just let the campaign run and slightly optimize it over a few days. And then you'll have data that will show you exactly which keywords are generating traffic, and then those are the ones that you target with an SEO campaign. It will save you a lot of time and a lot of rework. Anyways, I was a good question, Larry.

Is It Okay To Use A Group Of Purchased Images To Different GMBs In The Same Niche And Geotag Them For Their Unique Locations?

Next one is Dan, he says, “Is it okay to use a group of purchase images for several different GMBs in the same niche and simply geo-tag them for their unique locations?” Yeah, I mean, we do that Dan. One of the things that I have my VAs doing … We're not really using a lot of stock images anymore because … We've talked about grabbing images from YouTube. I can't get into that specifically here. But any of you that have been through any of courses know that we've covered that in multiple courses which is going and … Grabbing an image from YouTube that tends to work well because a lot of the times those are unique in that they're not … A still shot from a YouTube video hasn't been indexed, right?

My point is that they have a little bit more power. So that's one thing you can do. But what I have my VA do is about once a week just spend an hour going and collecting more photos just using the YouTube method and adding them to a photos master folder like a masters photo folder. In other words, it's just a pool of photos or screenshots or whatever that they've taken that we just keep adding to every single week. Another couple doesn't go in there or, however many they get done in about an hour. And that way as we continue to build GMB assets, our pool of available images is always growing, right? And so that way we can just select images at random from that that drive folder and then we just geo-tag them.

For example, if we're setting up a new asset, and let's say we want to optimize 30 images for daily posts or something, we'll you'll just randomly select 30 images from that photos master folder or even copy that entire folder. And then in put it in the project sub folder, and then use something like geo setter to geo-tag all of those images. And then whenever he goes to post, set up a GMB post or a blog post or anything really, he can go grab an image from that specific folder. It's already geo tagged. It's ready to go. Does that make sense?

We started off just with like 30 images that we started reusing over and over again for other assets. But I don't like that because it could potentially cause a problem. And you guys if you've probably heard me say this before. I hate rework. Like I hate losing assets, guys. I hated it. That sucks. It's very discouraging. So I'd rather spend the extra time developing the masters photo folder more and more on a weekly basis. And again, it's something a VA could do so that you just keep adding. Stock photos will work. Don't get me wrong. But I like to use more unique images of possible.

Marco: We did an entire webinar on how to get unlimited local images in Local GMB Pro.

Bradley: Yeah, [inaudible 00:26:23] right.

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Marco: No, we didn't share it with … Yeah, we did invite RYS Academy-

Bradley: I thought so.

Marco: In fact, yes we did. So if you're in RYS Academy or Local GMB Pro, you have a way to get unlimited local images and I showed exactly how it's done. And you can have just thousands and thousands of unique images from your hometown and you can relate them all to whatever it is that you're doing. It's a really simple method. I don't know why nobody else has come up with it, has said, “Holy crap. This is so simple.” Because it really is. Once you see it and you see how easy it is, you're going to hit yourself in the head and say why didn't I think of it because it's stupid simple. So if you guys are in it, you just go, it's in the Facebook group in the Local GMB pro Facebook group and in the RYS academy Facebook group. I uploaded the webinar in there.

Bradley: Yeah and I would say definitely you know give more images as you can. It's time consuming to do the methods that Marco was talking about as well as the YouTube method. That's why I recommend that you have a VA do it. Just train a VA to do it guys. It's very inexpensive to have a VA collect images for you, will save you a ton of time.

Marco: Hang on a second. The reason why I did that webinar is I wanted to show people also why you shouldn't use stock images because Google AI can pick out everywhere where that stock image been used. And it's been used multiple times. So Google knows that it's a stock image rather than image taken by someone at the location. So why not go through a little bit extra trouble and give Google what it wants. When we try to trigger the algorithm, that's always what we look to do. We want to feed RankBrain as much data as possible. But it has to be new data for RankBrain to really pay attention.

Does It Affect Branding If The RYS G Site Ranks Higher Than The Money Site For The Main Targeted Keyword?

Bradley: There you go. So Greg's up. He says, “Went through the RYS DYF Manual best I could. I'm a newbie to this stuff and have the following questions. It looks like it may be possible for the RYS G site to rank for the main targeted keyword before the money site does. If so that would be an unfortunate money site branding situation. Even though the G site is carrying links to the money site. I thought the RYS stacks would push ranking juice to the money site.” Well, they do. But yes, sometimes the G site can rank first. And I mean, that's just because it's a Google property and Google's [inaudible 00:28:56] narcissism, right? Google likes to rank its own properties guys, that's why we utilize them the way that we do.

The idea is if you have a Google site that's well built and trust me the way that our guys do it from MGYB, it's incredible. Like, it's amazing how well they come out. I mean, they look really, really good. And there's a ton of data on them. And there's a ton of calls to action, as well as blinks and contact information and all that stuff, so that even if it ranks before the website does, which happens often, it doesn't matter because somebody clicks on it, they're still going to know exactly who the brand is, right? And they could click through to the money side if they wanted to. As far as I'm concerned, I don't care if the Google Site outranks the money site. It makes no difference to me because it's still a branded property that's pushing whoever lands on it to the brand. So in my opinion, it really doesn't matter.

Now, there are some things that you can do. Marco, can you add a canonical to a Google site? Is there a way to inject something in an HTML header? I can't remember [crosstalk 00:30:04].

Marco: Yeah. But that's not something that we're going to share. Not right now.

Bradley: Well, okay. I wanted to say how to do it. But I'm saying, you don't think Greg understands that canonical is anyways. But that's something that you could do. But I wouldn't even worry about it. Because, I would rather the Google Site index than not index and push all the power to the money site. Because if the Google site can index and it's still pushing power to the money site, then both could end up being on page one, right? And I would rather have that additional asset that would push a potential competitor off page one, than not have that asset. Does that make sense?

Is It Best To Embed The Map On The Homepage Of The Money Site Or Can It Be Embedded On Multiple Pages Throughout The Site?

Anyways, yes, that can happen sometimes Greg. But again, in my opinion, is that's not a bad thing at all. Number two, “Is it best to embed the map on the money site's homepage, or can be embedded on multiple pages?” It can be embedded on multiple pages, or it can be embedded in the footer or in the sidebar which will make it appear on all pages. That's perfectly fine. Typically I embed a map in like the footer, one of the footer widget areas or a sidebar. Typically that's how I do it. Okay?

Is It Possible To Change The GMB Address After Verifying It?

All right, we're going to be moving. James says, “Hey, hope you guys are well. Quick question if I may. Are you able to change a GMB address after you've receive the postcard and verified the original address? If so …” Well, now you can James only because everything changed recently. Now I don't know if it's a storefront business, as a point of sale. I know for like service area businesses, once you verified the profile, you just go in and clear out the address. There's actually even a link in there that says clear address. I mean, that's what you do now, which is crazy because for the longest time, ever since Google Maps came out, that's not how you did it. And that just changed within like the last six weeks or so. So yeah, you can and as far as … Recently even if you go remove the address, I don't know if you'd want to add the address back in unless it's a storefront.

If you have a storefront where people are going to be coming to the business then yes you want to make sure you have the correct address. But if it's a service area business you don't even need an address anymore once it's verified. Okay? Go ahead.

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Marco: I would say that yes there's always a risk. Anytime you make changes to a Google My Business listing. This one is less unless you make too many changes. If you start making too many changes, the speed at which you do it comes into play. You do shit too fast you're going to get burned and I'm telling you're going to lose the asset. And if it's a client, your client is going to be pissed because you got their stuff … It's going to disappear gone. I mean, it's nearly impossible to get it back once Google says it suspended due to TOS violations or whatever. You're going to start making changes. Dude, slow and steady wins the race. So you do one thing, you let it sit for a while you come back. And never ever through the owner, don't ever use the owner.

I might be giving away too much. Set up a manager and do everything through the manager. Don't ever again sign in as the owner. Protect the owner at all costs. Put all of the blame on the manager.

Bradley: You and I have conflicting opinions on that. In my opinion, it depends on whether you're building a lead gen asset which is a spammed asset essentially or if it's for a bonafide business. If it's for a genuine business, then I totally agree with what Marco just said. But if it's for spam to dress I'm actually recommending that to do everything through the owner account and not even connect a manager account. I'm going to that route because I'm trying to reduce any potential footprint issues. And remember with lead gen assets guys, they're spammed addresses, right? There're spammed asset. So you want to reduce footprint or eliminate footprint if possible.

But when you're dealing with clients or like bonafide businesses, right, genuine businesses, then it's not an issue because they're real businesses that can be verified, right? And can be re-verified if needed. So that's why I would absolutely recommend what Marco said, if that's the case. And that would be like assign yourself as a manager and then make the changes as a manager not through the actual owner account. That makes sense.

Marco: Well, here's the deal with that. We have MGYB Done For You services, right? Excuse me, GMB Done For You services. And the only way that our VAs can go in is as managers. And so that's just the way that it has to be done. And in practice what I've been seeing is that anything that we do as managers, whether it's a spammed address or whether it's a real address, Google doesn't react to it because we never put anything that's of the same type … We never put 100 let's say Tree Service properties on one manager. We spread them out. We give them multiple niches. So each one is going to look like it's an agency actually working in the GMB rather than one big umbrella that's getting spammed. Everything under one umbrella. So that's the way we're actually doing it inside the Done For You services. Because they have to be added as managers.

Is There A Benefit In Changing “User Agent String” For Different Local Business Identities In Ghost Browser?

Bradley: That's right. All right. Randy says, “Began using Ghost Browser recently and found that you can edit the user agent string for different identities. Is there a benefit in changing that for different local business identities?” I don't know. That's not something I messed with Randy. If somebody else has an opinion. I'm happy to hear it. I don't worry about all that shit. I'm using Browseo instead of Ghost Browser and I just make sure that I log in through the … And that's what I was just talking about in the previous question. The Google owner account for the GMB asset we assign to project or essentially it's a profile in Browseo. And then we log in. And from that point on that browsing session remains live or active, right?

Even if we close Browseo that browsing session, that profile remains logged in to where when I pull up Browseo and open the Chrome browser the next time I'm already logged in, right? And so I don't care about the user agent stuff. That may be something that we start worrying about a later date. Right now it has not been an issue. It has not cause any problems so I don't mess with that. Again, guys I try to produce results with the absolute bare minimum required. Because otherwise especially when you're building stuff out at scale, the more steps you add the slower it takes to complete. And so we're trying to streamline things as much as possible.

Now again I'm not saying that that's not something that should be done or that will need to be done in the future I don't know. But it has not been an issue for me and the stuff that I've been doing yet. Does anybody have an opinion on that?

Marco: I don't do anything. I mean I have with Ghost Browser but very limited. I don't know. I found it very rigid. It might be a whole lot better … When it first came out. Might be a whole lot better now. They may have added a whole lot of stuff. But I'm just not familiar with it. And at any rate, I wouldn't be because the way that we teach it is get a VA to do it. And which is what I do. I just had a VA go through the training not for Ghost Browser but for Browseo and so that's what they do.

I'm sorry, but I can't help you with Ghost Browser. But we do have some people who use Ghost Browser. If you're in any of our paid groups-

Bradley: Yeah, just post about it.

Marco: Yeah, just posted in there, and we have a few [inaudible 00:38:03] if I'm not mistaken. There's a few people that are using Ghost Browser and are getting results with it. So, check in there.

Bradley: Yep, there you go. And last part of that, he said, apparently, there was an issue with the MGBYB website on his end. If you have an issue with something like that, just contact support at mgyb.co and try to get it addressed there, Randy. All right.

Should You Take Actions Or Just Ignore A Missing Street Address Of A Live GMB Listing?

Peter says, “Hey guys. A month ago, I received the GMB listing from your store and there was a street address. Now there is no street address, but the listing is still alive. Should I do something about it or just leave it?” Well just leave it, Peter. If it's a service area business, don't worry about it. The address does not need to show in fact, you should clear the address if it's a service area business. Now, again that's changed that's different from even six weeks ago. It used to be there was a checkbox that you would check to hide your address, but the address was still in the GMB profile. It just wasn't shown in maps to the public.

But now as a service area business, it is recommended to clear the address. And once it's verified, you can clear the address. Google knows about what the original address was, but it's not even going to show in the dashboard anymore once you clear it, and that's absolutely fine. If it's a storefront, then yes, you want the address to show because you want people to be able to click for directions. You also want the location to show in maps so that people can find it for driving directions and all that stuff. But for service area businesses, there's no reason for the address to be listed. Because the business goes to the customer location, right? So that's what it should be. Just leave, and I'm assuming it's a service area business.

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Do You Still Geotag Images For GMBs?

Eddy says, “Hey guys. I've been following your content for a while, but only the replays on YouTube. Do you guys still geo-tag your images?” Yes, absolutely Eddy. Absolutely. I've got a VA that does all that stuff. But yeah, absolutely. We geo-tag all the images.

Do You Purchase Image Licenses For Each Individual GMB Or You Buy Them Once And Use Them Multiple Times?

“Also, do you guys purchase the image license for each individual with GMB or do you buy them once and use them multiple times?” Well, okay. I'm using stock images, which again, we try not to use any more at all. But okay. So, for example, I've got clients that I have bloggers post on their GMB profiles direct to the clients' GMB stuff, right?

And so in that case those clients have purchased like, they have an account set up, like I use stockfresh.com is the stock image site that my company uses, my team uses. And so each one of my clients that we blog for has their own Stock Fresh account and they pay for the credits. And bloggers actually just access their account to pull images to post for them. That way in case there's ever any license claim issues for that specific business, that business is the license holder. You don't want to as an agency guys purchase stock credit images or licenses and then post them on client sites. Because the client sites or assets have to be the license holders in that case. So your clients can actually be hit with a copyright claim. Be sued for copyright infringement if they're not the license holders.

And trust me, how do I know this? Because I learned the hard way. So I'm telling you don't do that. If you're going to be posting for clients on client assets, you want to make sure that they're the license holders. However, if you're building lead gen assets and you are the owner, well, owner I'm using air quotes, but you control those assets, then you could actually have just one license for your parent company, whatever your company is, which I hope you have an LLC or a corporation. But your company would be the license owner and then all of those assets you could post them too because you can produce the license and also produced that you control those assets, right? You can prove that you control those assets. So that's what I would recommend.

But again I highly recommend that you're not using stock images. I mean there's other ways to get images like we just talked about.

Ralph Pendergraph says, “Last week I asked about GMB accounts that were suspended immediately after verification. Bradley, you asked how were my Gmail accounts created, and they were created on my cell phone with the same number.” Okay. “Which is probably the footprint and the reason for the suspension. Just want to update you guys.” Well thanks for the update Ralph. That could be it. It's getting harder and harder to create Gmail accounts and that's why we typically just buy them. But we've been having issues with some of those recently too. It is, it's just getting tougher guys. And so we're just going to have to keep trying to work around to get to figure all this shit out. I mean, that's the nature of this industry, right? The cat and mouse game that is SEO.

But yeah, that's why it's important. If you're going to be using account providers, which is what I recommend, it's very important to find a provider that also doesn't leave footprints. Because what sucks is you end up with accounts that you start to do stuff with and then they get terminated incredibly easy, and it's because they were flagged to begin with, and that's a problem.

How Important Is AMP For Websites In 2019?

Greg, this is a question for you, Marco. “Hey guys. How important is AMP for websites going into 2019?”

Marco: I think, well, here's the thing, right? And I've said it before, and I have to say it again, it's all about ART, activity, relevance, trust and authority. And not necessarily in that order, but you have to have it all in order for Google to pay attention. If you already have people coming into your website interacting and staying, page speed becomes a non-factor because ART trumps everything. Let me say it again, in case you haven't heard me. All of the other times that I said it ART trumps everything including page speed. Page speed becomes irrelevant because people visit the website and if it's slow, they expect it to be slow and they wait for it to load. Some websites take forever to load.

I mean, and if you're there for a specific reason, you're going to stay. Now, if you have a brand new site, it doesn't have any visitors, it doesn't have anything, then one of the things that is going to matter is that page speed. Because you want people who are coming in to have it available right away and to be able to stay and take action, right? Once you have that going, then again, it becomes a non-factor. How important is AMP? AMP is immediate, because it's Google cached.

And while the project is going, and while Google is paying attention to it, then it's important. And we still have the plugin in the, what do you call it, in the AMP group, in Facebook. So [inaudible 00:44:46] it's still there. It's up to date, it's working. You could do lots of fun stuff with it. So there you go.

At What Rate Do You Disavow Toxic Backlinks Indicated From SEMRush In Google Search Console?

Bradley: There you go. Thanks. Jordan says, “Toxic backlinks indicated from SEM rush. Do you …” I think he meant to say always disavow and Google Search Console and quickly so. “We are currently but wondering if we could slow our role to once every couple of months?” Okay, yeah. I haven't done it in a long time. But yeah, I didn't do it like I would just go quarterly or maybe even bi-annual like every six months or so, that's what I would do. I have a pest control company, they had an employee that I guess left on bad terms or was fired or whatever. Well, at least that the owner thinks it was this ex-employee, started spamming the site with backlinks, but shitty backlinks like really awful anchor texts. Like stuff I'm not even going to repeat on this public company hangout. Like really just awful stuff.

And this was back when I first took the client on which was shit, that's at least four years ago maybe closer to five now. And I was actually pitching the client on SEO services when I happen to look at their backlink profile, and I was using Majestic SEO at the time. But I noticed like, all these awful anchor texts that were pointing to the site. And in fact, those were like, the primary anchor texts. Where like, all these really disgusting, awful things that were being used.

And so that was actually really kind of helped me land that client was because I shared the data from the Majestic report and showed, I was like, “Look, you're getting spammed man. You're getting negative SEO essentially.” And I said, “This could be a real issue. If it hasn't already caused a problem, it certainly is going to.” And so that was part of the reason it became urgent all of a sudden for him to get that cleaned up. And that's part of the reason I ended up landing that client.

One of the things that I did was I would just export the link list from Majestic and then sort by those awful anchor texts and then I would submit all those URLs to the disavow Google … I would disavow those, right? As a disavow file. But the guy was persistent as hell. So again about every three months … At least originally, initially, I did it for about the first year about every three months I would go in and resubmit a new disavow file because additional links would index or appear that we're crappy negative SEO links. But, over time it … And it absolutely helped. I was able to get the site to rank really, really well. So those links were not hurting.

Now, I know a lot of people say don't ever disavow links with Google Search Console. I know people tin foil hat, say because you're just feeding Google Data all that. But I've recovered several sites that had penguin penalties by disavowing links. It's not something I do regularly anymore because all the SEO stuff that I do now doesn't … It's very rare that I come across people that or sites that have to do that kind of stuff. I don't recommend link cleanup jobs. It's a pain in the ass. It's very tedious.

But if you've already got a client and this is an issue then, yeah. And again, there's probably different opinions even from my partners, but for me personally I have had been successful many times by disavowing shitty links. Like I said, I did it quarterly initially and then I went to it about every six months and to be honest I probably haven't even looked in about the last two years now for that particular client. But he's kicking ass so it doesn't matter. So what do you guys think? Marco you got an opinion on that?

Marco: Yeah, I've never disavowed a link and never will.

Bradley: There you go, point in case.

Hernan: I'm in the middle, right? So you guys are like, I always disavow and I never disavow. I think that Google is kind of intelligent enough at these points so that it will tell what kind of links are bring in or are more valuable than others and it all comes down to what Marco was saying. If those links are bringing in traffic and authority and relevance and whatnot. But it all comes down to what do you see in the rankings. Are they fluctuating? Are they piling up? Like it's normal that your website will have a couple backlinks that they're not there because there's a lot of websites that are just like scraping links left and right. Yeah, that's what I would say. Don't touch it unless it really goes down or they're piling up.

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Bradley: I agree with what Hernan. If it's not causing any negative effects, then don't bother Jordan. If you've already started doing that though, and you're not seeing any negative effects, then I would almost say do not submit the disavow file because it could be that the reason it hasn't shown any negative effects is because you've been submitting. If you're currently comfortable with the situation, whatever it is that you're doing either submitting it or not submitting it, but you're comfortable with the results, then keep doing what you're doing is what I'm saying. But typically, like I said, I knew Marco was … I kind of assumed that Marco was going to counter what I said, but I haven't done it in probably two years, like I said guys. But I used to do it when needed and it was fine. I was actually able to successfully recover several sites that way.

But again, I've no other people that say never, never, never submitted a disavow file. But I kind of agree with Hernan too just in that Google has gotten a lot better to determine which links are valuable and which ones aren't. And they kind of disregard their non-valuable links.

Marco: It's called the distance graph algorithm, right? I wrote about it in 2015. That's when it kicked in. That's when Google started just not paying attention to the garbage links and really paying attention to quality links from trusted authoritative sources. The more trusted and authoritative the source in the niche that's what we always say relevance. Or we say ART activity, relevance, trust and authority. That's what activates the distance graph algorithm. So it's not really tinfoil hat. I always say fuck Google anyway.

Yeah, I could give a shit what they do. But this is actually something that's based on science. Google just doesn't pay attention to the garbage links. Whatever they're pointing at you, Google will give them less and less and less authority as time goes by. They might have an effect initially, but you don't really have to disavow them because they won't really count since they have no trust or authority. Now if you have traffic coming through those, let me just clarify. If you have traffic coming through those garbage links, then they can become powerful enough to really affect your website.

And I'm not going to get into how to do negative SEO or hot are how to change the semantic relationship of a website. You can really screw somebody over really bad just by changing the semantic relationship of the website. And there's ways to do it, which I won't get into in this forum.

What Is A Drive Stack?

Bradley: Felician says, “What exactly is a Drive Stack? Thanks.” It's using Google Drive properties for SEO purposes. That's the simplest explanation I can give you. And I'm not even going to try to expand on that. What exactly is a drive stack? It's using Google Drive, which is Google Docs and Sheets and drawings and maps and all that stuff that's available on Google Drive as an SEO tool. That's it. I'm going to move on. We're almost out of time.

What time's your webinar next week?

Marco: 3:00 PM Eastern.

Bradley: 3:00 PM Eastern. There you go Jordan. Jim says, “Donated, I had planned on donating. So this offers just icing on the cake.” Great Jim. Thanks man. “If you've ever learned anything from Marco and or the SM team donating is a given. Think about how much money you've made and how much free information you've gotten from Hump Day Hangouts. Wasn't that worth $5 to $10 or more.” Absolutely Jim and thank you for that comment man. I really appreciate that. I'm sure Marco does as well.

Marco: Absolutely.

Is It Possible To Review The Process For Creating A New WP Site By Using A Redirect From The Old HTML Site?

Bradley: Marcus Goodson says, “Is it possible to review the process for creating a new WordPress site by using a redirect from the old HTML site? Is it possible to review the process for creating a new WordPress site by reusing a redirect from the old HTML site? Do I need to edit the htaccess to transfer the authority to the new site best practices?” I'm not sure if you're talking about building a new site on the same domain … redirect from the old … Yeah, okay. I think I know what you're saying. If you're building a new WordPress site on a domain that was previously an HTML site, how do you capture or redirect inbound to link equity, right? Link flow from non-existing HTML pages.

Then yes, and htaccess would be a great way to do that. All you got to do is like, for example, just build a list of all your pages from your HTML site and the URLs. And then you could just redirect those to the new pages on the WordPress site. Because typically HTML sites are going to have like, dot html at the end or something like that at the end of the pages, whereas WordPress doesn't, right? So you could just set up all those redirects in htaccess Marcus, and that's absolutely how you could do it yet.

That's the point, is you just want to set up 301 redirects. In fact, I'm not sure if you can do it with the plugin. I think you can. I use simple 301 redirects is a great WordPress plugin because it's exactly as the name says. It's a simple 301 redirects. It's super, super easy. All you do is you put the original URL in the left column and in the right column, you put the target URL, the new destination and it'll automatically set up redirects and so like, you could take your HTML extensions, right? So from each individual page and put that in column A and column B is where you would add the new WordPress page or post whatever the URL that you want to redirect that old one to.

But that's just if you want to do it within WordPress. If you want to do at htaccess, if you're comfortable editing htaccess, you can absolutely do it there. And that's probably the best place to do it if you're going to do it. I'm not comfortable editing htaccess guys, so I typically use the plugins, or if I have some redirects that I want done via htaccess. Fortunately, I use really good hosts like Liquid Web or WPX hosting. And I can ask them to do it, hosting support to do it. And they'll do it for me. Because again, I don't like messing around in the htaccess. I'm not one of those types of coding nerds. I don't understand that shit. And so I just stay out of it. Okay, cool. We're going to keep on moving. We're almost done anyways.

Felicia says, “Next one was not Dan's question. I see mine was deleted. Great.” I'm not seeing … What are you talking about Felicia or Felician? I'm not sure what he's talking about. Next one was not Dan's question. Okay anyways, I don't know what you're talking about and nobody can delete comments from this page at least I don't think you can. No, and so if you posted a question and it's not appearing Google Plus sometimes will say that comments or spam and there's no way for us to control that. And if Google says it's a spam comment and it takes it from the page and we can't even see it as an admin, page admin. Just so you're aware of that. It's nobody was targeting you, okay. If you posted a question and it's not appearing then it's because Google took it off the page not us. All right.

Edward, what's up Ed? Ed was at [inaudible 00:56:52] live he's awesome. He says, “Envado subscription lets you license photos for your clients.” That's perfect Ed, thank you.

Any Recommendations For Some Call Forwarding Platforms For Rank And Rent Sites?

Gregory says, “Can you see suggest a couple of call forwarding platforms for ranking websites?” Oh, yes, Gregory. Great question. I used CallFire for … I still use CallFire because it's so ingrained into my business. I've been using CallFire since 2012. No, actually probably … Well, I don't know. Between 2010 and 2012 is when I started using CallFire and I've been using it ever since. So I've got dozens and dozens, if not a 100 plus phone numbers in CallFire.

However, I just started for this GMB asset building the scaling like because we're really building this out. I started using CallRail. I freaking love it. In fact, I would love to transfer all of my numbers from CallFire into CallRail. But that whole porting numbers over is a complete cluster fuck. Like, it's not something I want to do, and it takes several weeks. I'm just not even going to attempt it. Everything that I'm building now though, I'm using CallRail. It's fabulous. It's inexpensive. There are so many amazing features in CallRail guys. It's awesome. So I highly recommend you use CallRail. Anybody have any other suggestions?

Marco: I totally agree I've been using it for about five six years.

Bradley: Yeah, it's great. I really wish I would have started using it a long time ago.

Hernan: But have you tried to integrating them with any other tools yet? I assume they're pretty deeply … I mean I would assume CallRail's been around for a while. So they can act like an example.

Bradley: Oh my gosh. They'll integrate with just about everything. And they'll integrate directly with like Google Ads. I mean it's awesome. And there's a bunch of different apps that will natively integrate with it. But then it will also connect to Zapier, which means you can pretty much connect to anything. So it's amazing.

Hernan: Well, that's good. We should probably talk with the Local Lease Pro people because I see it too. I'm looking at the CallRail pricing info. It's nice they got packages. So if you did this per like metro area, you could include this and kind of have things separated out. I kind of like how this is setup.

Bradley: Yeah. That's great. So great question Gregory. All right, Jordan says, “I'm planning on donating 200 to the charity to get in to Marco's negative SEO webinar.” That's funny. I've never done negative SEO guys never. Never once. Don't get me wrong, I've been tempted to do it. But I've always thought that I would rather work on stuff that can produce revenue, than to take somebody else out because they pissed me off. You know what I mean? And not only that, but I truly believe in karma guys. Karma is a bitch. The universe as a way to working stuff out. And if you're out there negative SEOing, and I know Jordan was kidding. But if you're out there negative SEOing somebody, like that's going to come back and bite you in the ass at some point in your life at some time.

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I'm least that's what I believe. And so I've just never done it. And again, I've been tempted in the past. I've had other people like in a tree service industry example, I've had other tree businesses call and report stuff to Google My Business. I've had them leave negative reviews on the GMB assets because I outranked them. That kind of stuff. And so I've been tempted to like, oh yeah, Mr. Tree guy, you think you're smart? Like, don't you know, this is what I do for a living. I can destroy your online presence. You know what I mean? But I've never done it. I've thought about it, but I've never done it because I've always thought Why would I want to spend my time doing that when I can just build more assets to produce more revenue? You know what I mean? And again, I know Jordan was kidding, but that's just my philosophy on negative SEO.

John says, “I'm on my way to Boston in December. First grandchild on the way, we'll catch the replay. Thanks.” Awesome John. John is a Mastermind member. So everybody, we made it, we're only one minute over. Wow. All right guys, thanks for being here. Thanks, Adam for hanging out and Marco as well by everyone.

Marco: Bye everyone.

Adam: See you guys.

Bradley: See you guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 212

By April

Click on the video above to watch Episode 212 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome, everybody. Whoa, got some feedback there on someone.

All right. Welcome, everybody, to Episode 212; the episode where Hernan tries to make me pull my ears off of my head from the feedback loop. But, no. Welcome, everybody. Today's the 28th. We just wrapped up Thanksgiving last week and a bunch of kick ass sales. I'm happy to say that ours was pretty awesome. We had a lot of people really taking advantage of a lot of the Done-For-You-Services. We had some Local Lease Pro people who hopped in and joined, or rather joined Local Lease Pro. And then, just as always, it's fun to check out how people are positioning offers, what they're being offered. So I'm just curious, if anyone's watching right now, just pop on the page what you bought for kind of the Black Friday weekend; any awesome deals that you came across.

Let's see. Before we go any deeper, I do want to stop and say hello to everybody who's here real quick. We got almost the full team here, so I'm going to go left to right on my screen and start with Mr. Feedback himself, Hernan. How you doing, man?

Hernan: I changed the mic, man, so you don't complain. I'm doing great. I'm doing amazingly well. I'm super excited for today. Thank you guys for the support. It's been awesome. Thank you. Thank you so much for the support that you have been giving to Semantic Mastery and MGYB. They'll go throughout Black Friday and Cyber Monday, so yeah. I just wanted to thank you guys for all that.

Adam: Cool. So I'm curious, you've got some crazy-looking glasses going on. What's up with those?

Hernan: This is a blue-blocking glasses, blue light-blocking glasses. And then, I have my Oura Ring, right now, so I'm full-on biohacking, baby.

Adam: Yeah, you're going to be a Cyborg in like two years.

Hernan: Yeah, in two years, I'm going to have a mechanical arm and stuff like that.

Bradley: Hey. I've got some cool glasses, too.

Hernan: Yeah, they are.

Adam: Oh, my god.

Bradley: I still have those from Halloween.

Hernan: Yeah, that's awesome.

Adam: That's how you hop on consultation calls and put those on.

Bradley: Well, just so you guys know. When I'm not on a webinar, these are my standard glasses. I only wear these glasses when I'm on camera, okay?

Adam: Oh, my god. Moving right along. Marco, how you doing, man?

Marco: Good, man. Let me start it off by saying that, and Hernan I'm going to put you on the spot because Hernan made an awesome donation to the charity. I'm not going to say how much because it should be kept … It's what he did. It's what came out of his heart. But it was extremely generous and it's going to go a long way towards getting a lot of kids into school, getting them uniforms, and books and supplies and shoes and everything they need. So, dude, thanks a ton. That's going to be my intro for today. Just thank you very much and thank … A lot of other people donated, also, so thank you. I'm going to go ahead and post the donation. We'll talk about it in a little bit, but I'll post the link. If you guys want to donate, you're more than welcome.

Adam: Awesome. Yeah, and there's going to be some good stuff with that. We'll circle back on that in a minute, Marco. Bradley, how you doing? Besides your fabulous glasses, what else is going on with you?

Bradley: I'm good, man. Been really, really busy, got a lot of cool stuff going on with the Local GMB Pro stuff that we're doing; or excuse me, Local GMB stuff; kind of incorporates Local Lease Pro and Local GMB Pro and just everything, Local PR Pro. But got all the processes updated and developed for some of the changes that have occurred over the last couple of weeks and I got my VA just kicking ass, now. He's still in training, but he starts actually training another VA on Monday next week and we conversing about it today in Slack and he was talking about how he expects to be able to complete one GMB asset from start to finish. He can do it in about three hours minus the last two processes, which can actually be outsourced to another VA. Because it's tedious, it can be done by a lower paid VA; something that's just repetitive.

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But that's amazing because my original goal for him was to have him develop or complete, optimize, soup to nuts, complete one GMB asset in an eight-hour day and he's already told me that he, essentially, can get it done in three. If those last two processes are included, it'll take him five. So, I'm going to pull those last two processes off of him and assign them to another VA; that will be their only job function is to do those two things; and that way he can complete two assets in an eight-hour period, the main VA that's doing this right now. So, he's going to start training somebody next week.

Anyways, it's awesome because we're going to be able to start cranking these things out really quickly. Then, once she's trained, our next VA who's starting next Monday; she's been with me for three years, but she's going to start this new process; then, we're going to start training another one and then another one. And if we can get our VAs producing two assets a day, that's 10 a week. Man, that's amazing. Imagine what we can do with that. And we're going to be providing this as a done-for-you service inside of MGYB once we get a few more VAs trained.

Right now, the VAs are going to be developing or just building out assets for us, for our agency. But once we get a couple more, then we're going to be able to provide that as a service for you guys.

Last thing I want to mention about that is we got Local Lease Pro update webinar. We talked about it on Tuesday, guys. I don't remember. I don't see it in the calendar, though. I don't remember what day it was.

Adam: No, I think I we're going to say the 17th, though. Was that … Let me look.

Bradley: That sounds right, but I looked for it in the calendar and I didn't see it so.

Adam: Yeah, and let's just say it's coming up and it'll be in mid to … It'll be before in the second half of the month.

Bradley: Yeah, so it's going to be somewhere in the middle of December. But it'll be a … Even though some of you might not have Local Lease Pro, I'm going to make that update webinar public. Everybody can attend and I would highly recommend that you do because I'm going to be sharing some information about our updated location research process where we're finding just absolutely an incredible amount of opportunity, right now.

So, I'm going to be covering that. I'm also going to be covering some of the updates on how to do service area businesses inside of GMB and I'm going to make, like I said guys, it'll be 100% public. It'll only be public for like 24 hours, maybe 48 hours, and then we're going to … the only people that'll be able to access it are those that are inside the Local Lease Pro course or that are in the MasterMIND, so I would highly recommend that you make the public webinar if you don't have the course.

And then, lastly, one other thing is I'm going to finally do an update webinar for Syndication Academy. I want to apologize that we haven't had a webinar in three months, now. I was unaware … I knew that Rob was going to take over that; Rob Beale was for me to free me up to work on developing these processes and stuff out for the local lead gen building, asset building; but he's got a shit ton on his plate, too. Plus, he still has a job, so he got over on with it and it really kind of fell through the cracks and so we haven't had a webinar in three months.

I apologize for that, guys. By the time we actually have the next one, it will have been four months. I've got that scheduled one, now, for December 12th. Those of you that are in Syndication Academy, be there because I feel bad and I want to kind of redeem Semantic Mastery for dropping the ball on that. I'm going to host a really, really powerful webinar. I'm not even going to tell Marco what it's about yet because I don't want to get in trouble, but just make sure you're there on the 12th. Okay?

Adam: I was going to say, too, with that, everyone, we're going to be switching that over to more of a on-demand type of updates where as things come up because, right now, there's so much in there that it's not always, hey, every month, there's something we have to add. So we're going to be moving towards, hey, as updates are needed, we can get in there and update processes and whatnot.

Bradley: Yeah, I think what we'll probably do is have scheduled quarterly updates, so every three months. But if something comes up, obviously, that needs to be addressed, we'll have an additional webinar.

Adam: Cool. Well, real quick I wanted to touch on a few basis, before. We got two major topics we want to tell everyone about and that has to do with … Well, we'll get to that. I'll just tease it in a horribly poor manner.

But if you're new to Semantic Mastery, first of all, thanks for watching. If you're wondering where to start, this is the place to start. Come to Hump Day Hangouts, ask us questions, get to get your answers; it could be digital marketing, it can be anything. If we don't know the answer, we'll do our damnedest to point you in the right direction. And while you're at it, pick up the Battleplan. All right? It's battleplan.semanticmastery.com. All right?

It's our processes. What we use when we need to do something, here's the process that we use. All right? And if you feel like you're beyond that and you're ready to take things up several notches, come join our MasterMIND. Right? You've already heard Bradley talking about that and I'm going to kind of segue into something we wanted to share with you guys.

We might have mentioned it before, but the way to do a small group MasterMIND, some MasterMINDs a lot of people, but within that, every quarter, we group people up if they want to and get them into groups of roughly four to six people. We group it by kind of what your interests are, are you doing more … Obviously, local digital marketing is our strong point, but there's some people doing … maybe they do that, but then they have affiliate marketing, so we group people up.

And this is really powerful because not only do we participate in them from time to time … I haven't this quarter. But, Marco, I believe you're in a group this quarter. Right?

Marco: We got an awesome group, man. We cover a bunch of things that aren't generally covered in the MasterMIND simply because you just can't.

Adam: Yeah.

Marco: Right? You can't focus on the needs of three or four people when you're really talking to a whole group of people. But in these small MasterMINDs, the great thing is that I got a couple of people who went to POFU Live and one person, I mean, who is really eager to get going, to get crushing, and he's just doing a whole lot of things.

As a matter of fact, I think he's the one who shared the Ghost Browser video, today, in the MasterMIND.

Bradley: John.

Marco: Yeah. He's contributing and this is what happens, so you give. And I don't know if people are aware or not, I think I've said it before; we charge a whole lot of money for a consultation. I mean, just a whole lot. So imagine, we're doing four hours a month, five if it's a month with five Mondays, which is … excuse me, Tuesdays, which is when we meet.

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I would charge $6,000, right, for those five hours. But as a benefit of being members of the MasterMIND, they get five hours with me that they don't pay for. It comes because they're members of our MasterMIND and it's just great; we go back and forth, it's accountability, it's things that you have to do. And, really, we come back, “These are the problems that I run into,” and everyone pitches in and they give advice and they say, “Hey, try this. Try that.”

So it's been a really good experience even for me because I'm thinking, “Okay, I'm going to have to go and do everything.” No, it's not like that at all. Although, I do give a lot and I give a lot of advice; consultation, of course; but, really, it helps me because it helps me see what other people are struggling with, where they're being successful, what's happening, and it's been really enjoyable. It really has been.

Bradley: Yeah, and I just want to add to that real quickly because I'm not in one of those small group MasterMINDs right now because I'm hosting a weekly webinar with the POFU Live attendees for 12 weeks, which is essentially a quarter. It's very much like a small MasterMIND, except this one's got about nine members. But, yeah, same thing.

We host … I just did our weekly meeting just an hour ago; right before Hump Day Hangouts, I had a meeting with those guys and it's great because … We set up a separate Slack channel for it. The guys in there, some of them are contributing.

Grant. Grant, I can't thank you enough, dude. He created a process for how to take the location research for GMB assets for identifying potential opportunities and he did something really cool, which shows how to import the data into My Maps, which then shows you … it plots all the map pins for each location. It's just amazing. It's going to save so much time determining which assets to secure.

Something like that was invaluable because it's not something I even thought about doing, so I was doing it a lot more of a manual way, which was very, very tedious. Then, Grant came in and was like, “Oh, yeah. Check this out.” Boom and he sent this … and dropped a screencast video in there. It was just like, “Wow, man! That's just going to save me a ton of time.”

I've said this before, we learn as much from our MasterMIND members as they learn from us and that's no lie, guys. So, again, if you're … We highly recommend you come check out the MasterMIND, guys. It's so much more than just marketing training or SEO, so much more than that.

Adam: Yeah, definitely. Definitely. Yeah, please come join and we've got some awesome stuff in the works for our MasterMIND members. Obviously, that's kind of a continual thing, that's where we're able to focus a lot of our time and attention. But for current members and people who are thinking about joining, we got some really good stuff coming up real soon, so stay tuned for that.

Before we hop into questions, Marco, I believe … Well, you mentioned the donations. If you want to mention the charity and then tell people … They can give from the goodness of their hearts and we hope people do, but I think that if they donate in the near future, there's kind of a reward. Right?

Marco: Yeah. I mean, I'm planning to do a webinar and it's going to be awesome. I'm going to give some stuff away. If you're a buyer of Drive Stacks, I recommend that you go. We've done one, already. It's in the can and you can have access to that and all you have to do is donate. I'm not asking for a specific amount. Whatever comes from your heart, I mean, that's good enough.

If you donate, then I'll put on the list and you will be invited to that webinar. It's to going to be a public webinar. Sorry. It's going to be just for people who donate to the charity. I've added the URL where you can go and you can donate. If you've already donated, of course, I will take you into account and invite you to the webinar.

It's going to take place on December 10th, so you have until December 10th to donate and get invited. So there you go.

Adam: Outstanding. All right, guys. I think that wraps up. Did I miss anything?

Bradley: No. I think we can get into questions, so I'm going to grab the screen.

Marco: Let's do it.

Bradley: Let's do it. Shit.

Does It Trigger Duplicate Content Issues If The Google Site Have The Same Content As The Main Site?

All right. First up, Greg Jordan. He says, “My RYS done for you was just completed on 11/13,” so that was 15 days ago. “The Google site appears to be a copy and paste for my client's main website. Won't this be duplicate content, problem, or cause some problems with the main site?”

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No, Greg, duplicate content is a myth. Duplicate content is only an issue when it's on the same domain. Okay? It's only an issue when it's on the same domain. The reason I say that is because consider anytime when brands publish blog posts. What do they do? They go share their blog posts across social media. They republish them on other locations. That's perfectly normal. In fact, it's expected.

Something else, press releases; incredibly powerful. I absolutely love press releases. I use them all the time. It's my favorite off-page method for link building. So, again, press releases are exact duplicates of the original press release. One press release gets published in One Cable or News Wire or whatever you want to call it and then, it gets picked up and republished by dozens or hundreds, often times many hundreds, of other publications. Right? And it's the exact same content. Press releases are incredibly good for SEO. I mean, again, it's my favorite off-page link-building tactic.

So if duplicate content was an issue, how come that doesn't occur in those. So, again, just to school you and I'm not trying to pick on you, Greg, but just be aware that the only time duplicate content is … the only time it's duplicate content is when it's on your same domain. So if you were to republish the same article multiple times on your domain, your money site, that could cause Panda problems; duplicate content issues, but you're not going to have that problem if you are republishing in other locations. Especially, if you give attribution or site the source, which is what you're doing with the Drive Stack. Right? The Google site and all of the files and folders and all of the stuff that we add content to are going to be linking back to the money site, the source. So, no, it's not an issue.

How Long Does A Google Site Rank For Its Main Keyword In SERPs And Local 3 Pack?

Number two, “After several SERP pages, eight and counting, I still cannot find the client's website for the main keyword. I realize this is not much time, but when can I expect to see them start appearing in the search results for that keyword. Also, not seeing a local 3-Pack box appear; local real estate niche. Why would that be?”

Okay, so the first part of your question is, yes, it's only been 15 days. Drive Stacks have a tendency to not show results for a period. It varies depending on the keyword, depending on the competition level. I've had some Drive Stacks that really showed no improvement in SEO for five or six weeks and then all of a sudden, boom, to number one.

I am not in any way suggesting that that's what you should expect. Okay? But the first Drive Stack I ever built was for Virginia SEO, right? It was to promote my own agency and it was a test. It took about six weeks. I didn't see any results at all. I saw a bunch of dancing, but nothing significantly positive for five or six weeks and I actually just stopped looking. I stopped checking after a few weeks, like three or four weeks or two or three weeks or whatever, because I wasn't seeing significant improvement.

Then, after, like I said, six weeks or so, I was like, “Huh, I wonder how this thing's doing?” I went and I searched it and, boom, it's been number one since May of 2015 for Virginia SEO and Virginia SEO agency and SEO agency Virginia and SEO Virginia; all these different types of keywords and it's number one in Google Organic ever since May of 2015. Right? Again, it was like six weeks of nothing. And then, boom, it shot to number one and it hasn't moved since.

Again, results are not typical. I'm not telling you that that's going to happen for you. Especially, because you're targeting real estate keywords, which I'm going to let Marco talk about that here in just a moment, but real estate keywords are incredibly competitive. That's one of the reasons I don't like working in SEO in that industry. It's incredibly competitive.

So, it's only been 15 days. That's not near enough time to expect results, number one. Number two, real estate is an incredibly difficult keyword. Any type of real estate is tough. The SEO competition is tough because you're dealing with extremely aged and high-authority type websites, such as Redfin and Weichert and Long & Foster and Century 21 and Zillow and all these great big … Oh, I think Trulia is another one. These are all these big sites that are really authoritative and they're very, very difficult overcome in Organic. Okay?

The last part of that question, when you say about the local 3-Pack not appearing, I'm not sure why that is. Depending on what you're location is, sometimes a 3-Pack will not appear for certain queries. However, I know I've done this multiple times, sometimes just publishing a press release promoting the business with the NAP; the net name, address, and phone number; can get a 3-Pack to appear.

I've proven that multiple times with several of my own clients who are lead gen sites where I've been able to force a Maps Pack to appear or a knowledge panel, which is even better. Right?

A knowledge panel is when a Maps Pack doesn't appear, but the big knowledge panel on the right side of the search engine results page shows for that particular company. When I've used queries with local intent that should force or should call a 3-Pack but it didn't, then I published a press release; again, we've got a course called Local PR Pro that teaches you how to do that or you can just buy a press release and promote your company and often … I'm not saying one is going to do it, but I know that a lot of the times I've been able to force the 3-Pack to appear or a knowledge panel from just one press release. Sometimes it takes two or three, but most of the time I've been able to accomplish that with just a press release.

Marco, do you want to comment on that?

Marco: Yeah. This is one of those questions that kind of gets you and it's not great. This is one we get time and time again. Hyper-competitive, real estate; hyper-competitive. Doesn't matter if it's local. It's hyper-competitive.

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It reminds me of that guy in Toronto. I did two posts in my IFTTT for a DUI attorney in Toronto and I'm not appearing at number one. Why?

Bradley: Yeah, he said, “This stuff doesn't work.”

Marco: Well, yeah. “Your stuff doesn't work.” First of all, Greg, did you get the Done-For-You user's guide? And I hope you're live, so that you can answer my question, because I really need to know if you got the guide. If you got the guide and you read it, then you know that there's a 21-day period where your stuff is going to dance all over the place before it starts settling and Google starts figuring out where all of the relevance that you're feeding both to your money site, to your maps, and everything else is going to go.

I specifically talk about that in the user's guide because once that happens and according to what happens after that time is what you're supposed to do. There's a ton of things that I recommend in that user's guide. Everyone who has a Done-For-You, an RYS Done-For-You Stack, should get the user's guide. It's standard operating procedure and if you don't get it, then I'm going to track down the VA who did that and I'm going to jump on his or her ass for not doing the shit the way that I require it, the way that I demand, the way that it's supposed to be done, so you guys are served correctly, so that you know what you can expect from these Stacks.

One Stack in real estate may not be enough. It may be that you have to add … Well, I'm not going to get into what you have to add. By the way, donate to the charity and you'll know what it is that you have to add to your Drive Stacks to make them even more powerful, to start targeting more keywords, how to target them, and how to get it to power up. But I really need to know if you got the user's guide and if you did get it, then my question is going to be why didn't you read it thoroughly so that you understand everything that's going to happen and that you're still within the 21 period where sometimes you'll pop to number one, then you'll see it disappear. It'll come back and it'll disappear.

If you SERP watch during those 21 days, you're going to need to drink a whole lot because you're going to drive yourself crazy. You're going to go bananas. Ask Daryl Dressel, one of our most successful people with Drive Stacks. This is where he was, just watching SERPS and until, “Oh, my god. It's nowhere to be found. Oh, it came back. Oh, it's nowhere to be found. Oh, I lost traffic. Oh, I gained traffic.”

And I said, “Dude, you got to stop.” You got to stop watching SERPs. Let it marinate. Once it hits, watch where it hits, go from there. It's all in the Done-For-You user's guide, dude, so check that out.

Do You Need Add Regular Content To A Google Site?

Bradley: The last part of that is, “Do I need to feed the system with regular content?”

No, what we recommend is that you're blogging from your money site through a syndication network. That's a really good way to add content and to, excuse me, build relevancy, start getting more impressions from more keywords, all that kind of stuff. But, Marco, do you suggest adding additional content to a Drive Stack after it's done. What do you suggest for that?

Marco: Well, that's one of the things that we're going to get into during the webinar, during the webinar that we're going to do for the people who donate. We're going to show them exactly what you need to do to power them up so that they become … they're just ranking machines.

It's not just one thing. Okay, you get a Drive Stack hyper-competitive and you expect it to rank. There are other things that you have to do. It's in the user's guide, also.

Adam: Sometimes.

Bradley: It depends. There are variables, Greg. That's what we're getting at because I never did anything else to the Drive Stack for the SEO Virginia and that's the truth, guys. When I first set it up, I did one PBN blast from my … a PBN that I had that I wouldn't … I would've never linked from that PBN direct to a money site because it was after penguin and after a lot of PBN stuff had happened. They were PBNs that were not set up without a footprint. In other words, they were … Basically, I was using them for video syndication stuff and that was it.

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But I did a blast. I think I did 18 links to a PBN that was toxic. No shit. It was okay for videos, but I would've never linked to a money site with links from that PBN because of the footprint issues. Yet, that was all I did and I think I did a SyndWire blast, which was a bunch of Web 2.0 auto stuff, and that was it. And it still, to this day … Watch it make a liar out of me. Right there, Google Sites. And, look. Because it's picking up my local IP, it's actually picking my agency up and putting a knowledge panel.

But, I mean, again, all different types of keywords around SEO Virginia, SEO agency Virginia, all that and it's been number one since May of 2015. Go look at Backlink Analysis on this Google site, guys. You'll see that I'm not building links to this damned thing, right? And I haven't. It's just been number one ever since and so, again, sometimes a Drive Stack will give you incredible results with no additional work.

Results aren't typical, but many times you're going to have to do additional things. You can do things like build links to the Drive Stack, publish content. There's a ton of other things that you can do that obviously is beyond the scope of a Hump Day Hangout. Okay?

Good question though, Greg.

R. Bacon is up. He says-

Marco: By the way, before you go on, Greg is on. He has not read the Done-For-You user's guide, but he said he's going to read it and try to understand the terms.

Bradley: There you go.

Marco: So, yes, please. By all means.

Bradley: Greg, remember, you have … Every Wednesday, you can come back and ask us additional questions here. If it's something that is too specific that we can't answer in a public setting, we'll direct you to the proper paid group. But, otherwise, we've got a lot of people that have come here and started building their business by just asking questions in this public forum here on Hump Day Hangouts.

Then, once they've reached a certain level, they've come joined some of our paid groups. You're welcome to come here and ask questions, Greg.

Marco: I'm getting messages that people have donated. I've added my email, my personal email, [email protected]. Drop me a line and I'll add you to the list so that you can be invited to the webinar.

What Is The Proper Way To Manage Multiple GMB Locations?

Bradley: Awesome. Okay. Randy says … I think it's Randy. Forgive me if I'm wrong, but I'm pretty sure it's Randy. But anyway, “A week ago,” or, “A week or so ago,” excuse me, “You mentioned something about not using some function of Google pertaining to GMB management or connecting other accounts to your management account. I did not quite understand. Is this the same area if I am managing a client's GMB page? What is the proper way to manage multiple GMB locations?”

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Okay, great question. I'm glad that you asked this because if it was unclear or fuzzy to you, it was likely unclear to others, as well, so I'm glad you asked this question.

Okay. What I was talking about specifically was mainly if you're building lead gen assets, guys. Remember, if you're building lead gen assets, they're spammed. They're black-hat locations, assets, right? I mean, let's just be real clear about this, guys. I know people think spam is a bad word and all that, whatever. It is what it is and that's exactly what we're doing.

When you're building lead gen assets that aren't for a real, bonafide, genuine business, you're spamming. Right? Period. Okay? So that's number one.

When you're doing that, when you're spamming, you got to be real careful about footprint issues because if Google finds out you're spamming in one property, one location, and then can connect the dots between other locations, you could lose them all. We talk about mitigating risk or reducing exposure. All the time I talk about that, guys.

I have gone over and above, way beyond the normal protocol for trying to hide footprints when it comes to my business because I have lost a lot of stuff over the years from not being adamant or vigilant about hiding footprints. And because of that … Guys, I hate rework. I can't stand it.

I like building assets that produce for me long term. I don't turn and burn. I don't like short-term assets because I've learned over the years to take extra precautions to eliminate or reduce exposure.

What I'm talking about is when you're dealing with lead gen assets, guys, I almost recommend just only logging in and managing the GMB asset from the original owner account. In other words, when you set up a new GMB or, if you're smart, you buy it from us or from another provider, whatever, you're going to get a new Google account. Or it could be an aged account, whatever. It's going to be new to you. A new Google account that is the primary owner of that GMB asset.

What I recommend you do is that you use a browser keeper app, like Ghost Browser or Browseo; I use Browseo, personally; but use a browser keeper app and open a new project, like a new browsing instance for that particular Google account. Log into it, even if you bind it to your own IP; you don't even need proxies for this, guys. I'm telling you, you don't even need proxies for this. Just log into it through a browser keeper app like Ghost Browser or Browseo and now, that browsing session will remain logged in no matter what. Even when you shut down the application or the software, either one, that Google account will still remained logged in.

It's like that device is always turned on, right? That browser's always on and so now, you just constantly do all of your updates, your optimization, everything through that account. And the reason I say don't manage … I'm recommending not to manage through a manager account for lead gen assets is because the manager account creates a connection between one account and other accounts.

Does that make sense? And so I'm saying … Now, just to be 100% transparent, I still am using a manager account for location clusters. In other words, if I go to a particular metro area and I find 10 locations that I secured, so I set up 10 different GMB assets for that metro area, which is like a city. Right? And the suburbs, the surrounding suburbs. If I set up 10 locations, right now, I am still testing with being able to manage those through a manager account because I've had manager accounts terminated in the past and it didn't affect the individual GMB accounts because they were owned, I'm using air quotes, but their primary owner was a separate Google account.

But what I'm saying is if you're … Just to be clear, Randy, if you're dealing with real, bonafide businesses, none of this matters. You can just connect to those GMBs through your profile, or through any profile really, as a manager and you're perfectly fine because those are all legit businesses.

Google's not going to punish you or those businesses for managing real live Google My Business stuff, unless you're doing something stupid spamming. Right? And then, if you as a manager gets punished, it's not going to affect that GMB asset because it's owned by somebody else or a different profile, right?

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A manager account can be terminated if an owner account … Well, excuse me. A manager account can be terminated and it won't affect that GMB. It just basically means that manager can no longer access it because the account was terminated, but the GMB is still live and the primary owner account can still access and make edits and blah, blah, blah. Right?

The point is you don't ever want to get an owner account terminated. However, when you're dealing with lead gen assets, which are black-hatted assets, guys. They're spammed addresses. Then, I recommend not even using a manager account, even though as I just fully disclaimed I am still using a manager account. But, guys, let us do the testing.

If I come back in three months and say, “By the way, we've got assets that we're managing through a manager account. They're black-hat assets that we're managing through a manager account, we've been dealing with them for months now, and they're producing well and we haven't had any termination issues,” then, I'll let you guys know. But for right now, I'm telling you you're probably better off just using a browser keeper app; Ghost Browser, Browseo, one of those, or any one that you choose; and just logging in and always doing your optimization work through that primary owner account.

It's a little bit of an inconvenience, guys. But what's more of an inconvenience? Having to go into each individual asset account when you're doing any work in it? Or losing all of your assets because you left a footprint? Which is more inconvenient? Right?

You all know the answer to that, so my point is if it's black-hatted stuff, I would recommend that you stay within the individual, primary owner Google account anytime you're doing any work.

If you're doing work for clients, which are bonafide businesses, then absolutely you're not going to … I don't ever recommend that you ask the client to get their Google account login details. That's silly. Don't do that. That opens you up for liability if something happens to their Google account.

What you would do in those cases for clients is tell the, “Here's my email account,” give them a tutorial that shows them how to go into Google My Business and click on users, and add you as a manager. Does that make sense? Then, that makes it easy for you to be able to access their locations through your account, make edits to them, and do whatever else you need to do. And since they're bonafide businesses, as long as you're not … even if you do something really spammy, since you're just a manager, it would affect you and not them.

Well, I mean, it might affect their listing. But what I'm saying is if your account got terminated, God forbid … I couldn't imagine my Google account, like my primary account, being terminated. But if it did, it wouldn't affect my client's businesses. Right? It would just remove me, prohibit me from being able to access them. Anyways, I hope that was clear.

The last part of that that I want to mention is one thing you don't ever want to do, and I know this because I lost a cluster of locations for Atlanta for tree service stuff just two weeks ago, and that is do not, guys, I'm telling you do not use GMB location groups. That's something you'll see where you can actually group locations together in Google My Business.

If you go to manage locations, you'll see that there's a location group dropdown and you can create location groups. Don't do that because I started to test that and I lost a whole cluster of sites in Atlanta that were 100% fully optimized, so don't do that.

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So, great question and again, guys, that's what we're here for. I'm not telling you guys don't test stuff on your own. I'm just telling you we do a shit ton of testing here and then, we always share the results with you guys to prevent you from losing a bunch of stuff. Right? Great question, though. I really like that question because I'm glad that … Again, if it was unclear to you, it was probably unclear to others and hopefully, I clarified it.

Is Local Lease Pro An Updated Version Of Local GMB Pro?

Larry says, “Hello. I'm stumbled onto your video from May, Local GMB Pro Revealed: Generate Leads from Google Without SEO and watched most of the video. I went to find the video to finish watching it and now, I found Local Lease Pro: The Side Hustle Toolbox that was released. Does this newer one replace the one from May? How long does the training take to begin using?”

Great question, Larry. No, Local Lease Pro is the … Yeah, that's the more current course. In other word … Let me rephrase that. That is the newer course. They're both current. The difference is Local Lease Pro is how to build, go out and find easy opportunities for securing local GMB or Google My Business assets to build your own lead generation business that then you lease those assets out to local businesses. Right?

It's about finding easy or low-hanging fruit opportunities, right? That are going to take little to no optimization work to start producing results. Okay? So what we're looking for is low competition stuff and Local Lease Pro teaches how to do all of that. The location research part of it is really important and that's what we're going to be updating in two weeks when I do the update webinar and that, again, as I mentioned at the beginning of this webinar, guys, is going to be 100% public. Everybody can come see it, so you can learn about the location research there, or at least the updated process. It will only be public for about 24, maybe 48 hours, and then you have to be a member of the MasterMIND or in the Local Lease Pro course to be able to see that once we turn it from public to private.

Anyways, the local Lease Pro business is about that. Local GMB Pro, that's about how to take GMB assets that are maybe in more competitive areas and how … It's like the advanced GMB or Google My Business training, so if you want to break it, boil it down into the REader's Digest version, Local Lease Pro is the beginner, is for people that are looking to get started in the lead gen business. Local GMB Pro is the advanced training. That's for when you have GMB assets that aren't producing as well as you would like them to do. You apply Local GMB Pro methods and they will start producing. It's for those uber competitive areas that you're having trouble getting results for maps listings or, yeah, Google My Business listings and by applying the GMB Pro training, you'll be able to get … or the methods, excuse me. By applying the methods, you'll be able to start getting better results from them. Okay?

So, again, Local Lease Pro's the front end. Local GMB Pro is like the advanced training for more competitive stuff. Okay?

Marco: I would add that sometimes in Local Lease Pro, you're going to get something stubborn that refuses to move. You'll apply Local GMB methods and the sucker just moves. If it doesn't, you hit it with Local PR Pro.

Adam: Local PR Pro.

Marco: This stuff goes hand in hand because you hit it with Local PR Pro. If that doesn't do it, then you hit it with the-

Adam: With the normal [crosstalk 00:38:57] Stack.

Marco: Right, the Drive Stack. And behind that, the Local PR Pro, so that you stack the press releases into the Drive Stack, which is going into the Local PR Pro … excuse me, the Local GMB Pro methods, which is going to the Local Lease Pro method and it just becomes just this awesome … I don't know. It's a nuclear missile aimed at whatever it is that you're trying to rank for and I know people that are ranking in hyper-competitive stuff. You guys met Gary, right?

Bradley: Yeah.

Adam: Yeah.

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Marco: And he's taking on and I'm not going to mention his metro area, but he's taking on a metro area and dominating the websites that you were just mentioned. What was it? Trulia?

Bradley: Trulia and, yeah, all that.

Marco: Excuse me, Trulia and RE/MAX and Century 21. You name it and he's dominating them because, I mean, he's driving so much power. What we're talking about here, for lack of a better word, because I don't want to use anybody else's … whatever they call it, whatever they call power. I call it power. It's power that we're generating, guys, and we just show you how.

Bradley: Yeah, and last thing I want to mention about that is it's funny because when we talked about … It's kind of weird, but for years, the first step was always build a WordPress site. Whether it was a lead gen asset or for a client, either one, I would always build a WordPress site and then, the very first thing I would do would set up a syndication network. Well, now it's funny because now I'm not building WordPress websites at all unless it's for a client and they want it. But for all my lead gen stuff, I'm not building any WordPress websites.

Why? Why go through all that trouble and hassle buying domains, setting up posting, building it out, content, silos, all that shit. Don't need all that stuff, man. We can get results using the Google My Business assets, the tools that they give you and they're free and they're easy to set up. Right?

So what's funny is I used to always build syndication networks. It was like first step out of the gate after the website was built. Well, now, syndication networks are the last thing that I add to a lead gen asset from starting with the Local Lease Pro method, start there. Then, if I have an asset that needs the additional push, I apply Local GMB Pro methods and then if it still needs an additional push, we do Local PR Pro. Well, to be 100% transparent, standard operating procedure is I use press releases for everything I do anyways, so I'm already implying a press release to the asset to begin with.

If it still needs additional push, then we'll do a Drive Stack. And if I still need a push after that, I'll set up a syndication network for it and then, set up through our GMB auto poster, we get an RSS feed from the GMB posts, which then I can start syndicating my GMB posts out to a branded network for that lead gen asset, which will absolutely get results. So that's like the final nail in the coffin if I need it. You know what I'm saying?

So it's kind of funny because it's transposed. I used to always do the syndication networks first and now it's the last damn thing that I add, which is funny. It's not because they don't work. It's just because it's a lot of additional work to set them up and it's not something that's needed for the lead gen assets unless it's uber-competitive. Right? So, it's funny how things change.

How Does A Single Tier Syndication Network Help In Ranking YouTube Videos?

Chris is up. Excuse me, but he posted a support question from Herman. Herman says, “Please verify what I get with a single tier syndication network and how will it help YouTube video rankings.”

All right. Well, the single-tier syndication network, typically, those … I wouldn't recommend a single-tier network for YouTube syndication. I would recommend a full two-tier network because with YouTube syndication, guys. There are no footprint issues if your using the networks the way that we set them up or if you're building them yourself, if you're using the applets the way that we recommend them, okay? There's no footprint issues with that.

All you're doing is you're acting as a publisher for Google when you republish YouTube videos in other locations, so you can get as crazy as you want, stack as many networks as you want on a YouTube channel, and the only thing it's going to do is add power. Right? It's not going to harm your video. I've never had a single video hit from syndicating a video through syndication networks. I've never had a penalty or sandbox or anything. Okay?

Now, I have when I've had videos syndicated with the full description from the YouTube video because you know how we like to spam YouTube descriptions, guys? Come on. We all do it, right? Well, if you syndicate the video with the full YouTube description, that can cause problems and I've had Web 2.0 accounts shut down for that. I've had money sites terminated for that. I've had all kinds of shit happen from that.

But with YouTube, like I said, because you don't have any footprint issues if you're using the networks the way we set them up or the applets the way we have developed them, right? Then, you can stack as many networks as you want.

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One single-tier network is typically what I recommend for blog syndication and that's because we create a branded network. Everything is themed and branded for that company, the business. Right? And that makes sense because if you're syndicating content from your blog out to your branded profiles, you're telling the world, you're claiming your footprint. Right? It's like you're putting a great big red flag right down in the middle; your money site being the middle; and saying, “Hey, this is me and this is me everywhere and here's … or, “This is us. This is us everywhere. This is our content in as many places as we can,” on your branded profiles, why wouldn't you announce or republish your content on your branded profiles?

But for YouTube, yeah, if you have a YouTube channel, I would make the first syndication ring or network branded for your YouTube channel. Right? Your YouTube channel can be a brand, so make it a branded network. But then, you can start adding second-tier networks, which are persona-based networks that are non-branded networks. You could add additional first-tier networks that are triggered directly from YouTube, right? That are persona-based networks. Perfectly fine to do that.

You can even go out and add third tiers and fourth tiers. I don't recommend that because there's a lot of chaining that goes together that could break down and then you lose the power of anything down stream if that makes sense. That's why I always stuck with just two-tier networks because they were easier to maintain. But, again, Larry, what's powerful about it is … Oh, I'm sorry. Not Larry, Herman. What's powerful about these are that whenever you're publishing the YouTube video and syndicating them out, that axis embeds and those are kind of like … It's almost like a back link, right? For a YouTube video. It's not quite the same. It's different than a backlink, but it's similar. It's like a vote, right? It's saying hey.

There's things that you can do to improve the power of your syndication networks, like build links to them, have themed, relevant content on them. There's a whole bunch of other stuff that you can do with those, too. But, again, guys, there's no better way … Well, the best thing for YouTube videos for ranking right now is engagement, period. There's no doubt about that. Traffic and engagement to videos can absolutely rank a video, but syndicating videos and embedding them still helps a lot. Right? And that's something that syndication networks 100% automates.

He says, the last part of that is, “I have several Web 2.0 sites and social media properties that I also post to manually.” Well, a lot of those sites, again, if they're Web 2.0s that can be triggered by IFTTT, then you can set syndication network applets up to also syndicate directly to those, so that you don't have to do it manually anymore, Herman. I would recommend that, plus there are some other services and plugins, WordPress Plugins and things like that that will also syndicate to some of the things that IFTTT doesn't connect to. So, you may want to look into some of those apps, too, if needed. If you already have a bunch that are built out, I mean. Okay, it was a good question.

Ken's-

Marco: Yeah. Before you go on, I'm just glad that you mentioned branding because what I use in and for now … Yeah, I'm like you. I stopped using WordPress and now, what I do with the networks, I use them to validate and solidify the entity. I'm all after the entity and that's what it helps. I don't really care if I push my content anywhere because Google is going to take it anyway, right? From the way we do Local GMB Pro, so Google's going to see it. Google's going to see it and act on it, but I do want all of my entity everywhere so that it helps to validate and solidify the fact that this is, A, a real entity on the web and that there's something solid behind this entity.

Adam: Yep.

Bradley: Yeah, and that's true. I mean, even if you're not syndicating content to it, just having a syndication network can help to validate an entity, which it's a great signal for Google.

What Should You Consider When Changing The Address Of A GMB Listing?

Ken's up. Ken, wow. I haven't seen Ken in a while and I think he mentions that. He says, “I need to change a client's a GMB address. They are moving to a new location as of January 6. I don't want to mess up their GMB listing. Is there anything I should do besides simply changing the address? I'm guessing it will trigger reverification.”

Okay. Well, there's a couple things going on with that, Ken. Number one, if it's a service area business where the customers do not come to the business location, you can click to clear the address now from GMB. In fact, that's the recommended procedure from Google.

In other words, if your business, and I don't know this, but if your business is a service area business where the business goes to the customer's location; so, for example, contractors typically and that's primarily what I work with is contractors, so most all the things that I work on are service area businesses; and this just changed within the last three weeks. Now, if you have a service area business, you go in and clear the address.

If you have a verified profile, all you have to do is go into the info tab, you click on the address section, and then there's literally a link in there that says clear address. You click that button and it will wipe it clean. And then, you click okay or apply or save or whatever it is and it will literally remove the address from the listing entirely. And that's fine because you've already verified the profile and then you set your service area by zip code or city name or county name or however you want to do it. You can set your service area, which is how you're supposed to do it.

Now, if it's a point-of-sale business or a storefront business, which means customers come to the business's location, then absolutely you're going to want to display your address. But what I have found, I'm not going to tell you that it's not going to trigger reverification for sure because I don't know. But I can tell you that I have changed … I've got a client, literally, that on Monday, I just changed his physical address. He's a painting contractor and he moved locations. He moved from one side of the city to the other, so his zip code changed, his street address changed. Phone number stayed the same, web address stayed the same, and obviously, company name stayed the same, but the street address changed and the zip code.

I just changed it and it didn't trigger reverification, okay? Because it's a verified address or a verified entity business, a Google My Business profile and because of that, Google didn't … Now, if it's a new listing and you do it, it's more likely to trigger reverification. I'm not saying that it's not going to re-trigger or trigger a reverification, but I have changed the address for established listings on many different occasions. Not the same business changed it multiple times, but I've changed many different businesses one time because they were established businesses and they moved locations and it didn't trigger reverification, if that makes sense.

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And a lot of the times, if it's an established business and it does trigger reverification, it's just a phone verification and it's not an actual postcard thing. So I would not worry about it, Ken. If it's a service area business, you can remove the address entirely and it's not going to hurt anything. You don't even need to put the new address in in the GMB dashboard. It's not even going to ask for it. But if it's a storefront, then, yes, you're going to want the address, obviously. But I would just go in and change it, period. Just go in and do it through your manager account.

I'm assuming you're connected through a manager account. Just do it through your manager account and if it triggers reverification, then do whatever it takes to reverify it. It should come back immediately once it's re-verified because it's an established business. Okay?

“Should I make the change before the 6th or wait to the move?” I'd wait to the move. Don't do it until … The day that they move, change it. All right?

“By the way, Bradley, glad to be back. Been away for about a year and a half.” I thought I hadn't seen you in a while, Ken. “Wasn't sure if I would ever be able to do this, again.” Well, I'm glad you're back, Ken. You've always been here and ask lots of good questions, so we appreciate you coming back.

Is One Branded Network Enough To Power Up A Business Loan Niche Site?

Israel says, “Hi, I'm in the business loan niche, which is pretty competitive. I have two questions. I learned network syndication from Peter Garety,” that's funny. Yeah, Peter Garety was a mentor of mine many years ago. That's interesting. “Back then, we built one branded network and then a network for each primary keyword.” Yeah, they called those TGNs, traffic generation networks. Yeah, I know exactly what you're talking about, Israel. “The primary keyword network got very SEO optimized stuff. The branded network just got normal content that was not overly optimized. Is this still relevant or can you get away with just one branded network?”

Yeah, I just do one branded network now, Israel. And, again, it's just because … The stuff that Peter taught back then, it absolutely worked and some of what Peter taught went into the development of what I came up with, which was originally called IFTTT SEO Academy, but for various reasons, we had to change the name to Syndication Academy. Yeah, that was one of the ingredients that I mixed in to make my recipe of Syndication Academy and that was some of the stuff that Peter Garety taught and it worked.

I don't recommend doing that kind of stuff now, though. And the reason why is because of footprint issues, right? The footprint issues are much more … Google's much more aware of footprint issues, now. It's much easier to identify footprint stuff and Google doesn't like that. Where back, several years ago, I mean, we're talking like 2012 and '13 timeframe that Peter Garety was teaching a lot of this stuff, it wasn't as much of an issue then. Okay? So that's why I say … Not only that, but you know, obviously, if you've done it, how much work goes into setting up all those networks and then connecting everything all together.

I know he's got some tools that help to facilitate some of that stuff, but I found it to be overly complicated to set all that stuff up. I know because I did it for a long time and that's why I developed my flavor or my version, which became Syndication Academy because it was much more efficient. It was a lot less work. Does that make sense? That's the only reason … Also, I like the fact that it didn't require a paid software or application on it. You could just use the IFTTT, which was free. It wasn't resource heavy like some of the plugins that Peter Garety would use to force the syndication.

IFTTT runs off RSS feeds, so it was not taxing at all to the server, your website servers or hosting company. So, there's a number of reasons why I developed Syndication Academy to replace that kind of a method. Is it still relevant? I wouldn't do that kind of stuff now just because of footprint issues. Are syndication networks still relevant? Yes, absolutely. And if you're developing decent content for your site and syndicating it out, it's going to help.

I don't overly optimize … I don't write content, anyways. I have a team that does it, but none of the content that we produce is overly optimized ever, ever. It's more about the activity and just building up an overall relevancy factor for the website, so we don't have to uber optimize or hyper optimize any particular piece of content. It's not necessary because we're painting an overall picture about what the site is about, right? And through multiple posts, so it's not necessary to uber optimize one particular piece of content, which we can accomplish over a series of pieces of content within a silo or whatever, however you want to do it.

So, again, a syndication network, one branded syndication network, guys, I'm telling you. That is all I do for my clients and for my own assets. YouTube, I use multiple syndication networks. But for all the stuff that I manage, guys, one branded syndication network per asset, period. And it's so much easier to manage, guys. I'm telling you, it's so much easier to manage.

If you guys want to go through all that additional work, please do. But I like to get results with the least amount of effort possible and the least amount of resources and a one branded syndication network is all I do for all my clients now and have for the last several years, now. Okay?

You can power up … By the way, Israel, you can do a lot of things to power up that branded network, right? And there's other stuff that I recommend now that are going to help. Local PR Pro would help you a lot, the Local PR Pro method. Using press releases consistently would help you, I promise you that because they're very, very powerful if you know what you're doing. Okay? A Drive Stack would help you there, too, by the way. There's a lot of stuff you could do.

Should You Use Multiple Local Sites To Rank A Business Loan Site Or Should You Stick With One Main Site??

“We lend nationally, but also locally. Should I set up a separate site and optimize it specifically for local or should I just use one site for everything?” I'll tell you what you should do, Israel. What you should do is the Local Lease Pro method and go out and start securing as many GMB assets, Google My Business assets, across the country as you can because you're in one industry, which is what I recommend anyways, because you already have all the content. Right? You already know your industry. You know the keywords. You know the vocabulary. You know the pain points, right? So you can duplicate a GMB asset over and over and over again because you already know the industry.

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So I would recommend you get Local Lease Pro and start applying that method to your business right now, today, because I don't know how long that method is going to work. Google is going to close that loophole, guys. I don't know when, but it's going to be closed so take advantage of it now while you can. Okay? Good questions, though.

Does A GMB Badge Only Available For Mobile?

Try that one more time. All right. Jordan says, “Have a client who is veteran owned. The veteran-owned badge is showing in GMB mobile, but not GMB desktop. Is that just a thing on desktop?” Probably, Jordan. There's a lot of updates going on in GMB right now. A lot of new stuff is rolling out. It's constantly evolving because it's new, so I wouldn't sweat it.

What Are YouTube Silo Diagrams And How It Help Rank YouTube Videos?

Tik Tok's Bruh, I like that. “What is YouTube Silo Diagrams?” We have a course called YouTube Silo Academy that has diagrams in it if that's what you're talking about. I don't know what YouTube Silo Diagrams are, though. “How can I rank my YouTube videos and how do I embed them to get massive amounts of views?” Okay. Well, Syndication Academy would be great for how to syndicate videos. We just talked about that with Herman, right there.

So, Syndication Academy would help you. YouTube Silo Academy, it's seven bucks, seven dollars. Go search YouTube Silo Academy and go pick it up; seven bucks, that will help. Add some syndication networks in, which you can purchase from … I mean, you can join Syndication Academy and learn how to do it yourself. Don't recommend that. You're better off just ordering Done-For-You Syndication Networks, so you can work on creating videos. Right? And building a business instead of building the networks and all that. Honestly, you're much better off just doing that, but that's what I would recommend. Get YouTube Silo Academy, so you can learn how to silo your channel. It's really, really powerful, guys. And then, start buying syndication networks and stacking them on your YouTube channel. Okay?

Why Is Firefox Not A Good Idea TO Use To Keep Live Profiles?

Ken said, “I heard you mention that we need to keep our browser sessions versus cleaning them out and I understand why. You mentioned using Ghost or Browseo. Could I use Firefox in isolated containers?” Yes, I don't know how to do that, Ken, but you can absolutely do that as far as I know. Does anybody else here have anything to say different to Ken?

Marco: Yeah, I mentioned this before. Sometimes in those profiles what happens is you lose your cookies. I don't know why and I don't know how to fix it, but we tried it. We tried it because we were working on automating some of our Syndication Academy so that we could go in and do the profiles and it was just a mess using isolated containers. But, I mean, try it. Try it and see if it works for you.

Bradley: Yeah. Yeah, I've never used those, but I've heard other people have talked about using them and I'm assuming they do something similar. But, yeah, I would just test it, Ken. I prefer using … I bought Browseo when it was … you could buy a lifetime license, so it doesn't cost me. I think it's monthly now, but that's why I use it. Other people, I know, so they like Ghost Browser. Whatever, just find one and use it. That's what you need to do, Ken. I'm telling you. You don't even need to worry about proxies anymore.

Guys, if you're a tinfoil hat kind of guy, you can worry about proxies, but you don't even need proxies because it's absolutely normal for multiple devices to be connected to an IP; sometimes hundreds or even thousands of devices connected to a single IP because of public wifi. It's no longer it's an IP issue. It's a device now and by logging in through a browser keeper app, and that's just what I'm calling them, then you're logging in through a specific device that remains logged in. It doesn't matter what the IP is because it's the device that matters. Does that make sense? And it matters to accrue a history and that's what you're doing with those kind of apps. If you can accomplish the same thing with Firefox, Firefox profiles or whatever they're called, I think, yeah, that it should work.

We're out of time. God damn, we … Pardon my language, but we got a lot of stuff that we didn't get to today, guys. Holy crap. I can stick around for about nine more minutes. I got to cut it out at 5:10, so if you want to hang out with me, Marco, I'll answer a few more.

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Marco: Let's do it.

Can You Maintain Rankings If You Keep The Content, URL Structures And Navigation After Redesigning The Site?

Bradley: All right. Jordan says, “The second question, we have a client who's coming to us already ranking number one for dry eye plus major city and a lot of derivatives. She wants us to redesign the look of the site. If we only mess with the look and not the content or the URL structures or nav with the exact same site up, site ranking should hold fine. Correct?”

Jordan, I'm going to say no and the reason why is because I have done that in the past where all I've changed was a theme and then, obviously, the design elements had to be changed, but none of the content and none of the URL structures got changed at all and I've still seen dancing. Usually, it's just a very short, temporary dance because the structure of the site … what I mean the coding has changed. Even if the structure remains the same, the CSS, the way that the theme was coded, all that is different, so it takes Google a little while, kind of like Google goes, “Ah, what do I do with this?”

And then, it takes a few days or couple of weeks, maybe even the 21 day period that we typically see, but then it settles right back in to where it was originally. So if you're number one, you're going to end up number one. But what you see dancing, I'm going to say yes because I've seen dancing from just changing themes even though nothing else was changed.

Marco, what do you say?

Marco: I totally agree because I've redesigned and only the look. Right? No structure, no URL, no nothing, links, whatever. And, yes, because the CSS has links, right? You're linking to the CSS, so it communicates back and forth on what the website is supposed to look like and it's going to be different. That's what throws Google-

Bradley: The code is different [crosstalk 01:02:39].

Marco: Like you said, yeah. Yeah, it throws Google for a loop and then it comes back.

Do You Know Anything About Sha256 Data?

Bradley: That's it. Brian. What's up, Brian? He says, “Do you guys know anything about SHA-256 data where you record data where it tracks buyer behavior? If so, where can I buy that data?” I have no idea. I've never heard of it, Brian. I'm curious now, though. Maybe I'll look into that a little bit later.

Larry's up again. He says, “I just finished the two hour webinar.” Yes, it did, Larry. Unfortunately, it did. But if you join MasterMIND, which is 300 bucks; 300 bucks a month; but if you join MasterMIND, Local Lease Pro is the first course you get. If you're … I don't know if we've talked about pathways, yet. I don't know if we talked about the POFU pathways yet, but if you're just starting your business and you don't have any digital marketing income coming in yet, we're going to suggest a one-path and Local Lease Pro is the first thing you get and it's 300 bucks as part of the MasterMIND membership.

By the way, you get a whole lot more than just Local Lease Pro for $300 as part of the MasterMIND. Or you can buy it for $1,000. Unfortunately, by the way, we did just have a Black Friday sale for that for 500 bucks, but that sale's over.

Yeah, I apologize for that, Larry. The reason it went up so much is because, I'm telling you, I have not seen an opportunity in local digital marketing like I … The Local Lease Pro method is by far the biggest, best opportunity I've seen in local marketing since I started in 2010 and that is no bullshit, guys. I'm telling you, the Google … In July, when the mobile-first algorithm took affect, when Google switched to mobile index first, right? It opened up this opportunity, which is what Local Lease Pro is developed around, that opportunity.

And, again, I don't know how long it's going to last, but it is hands down the biggest opportunity I've seen in local digital marketing since I started in 2010 and so the value is there, man, regardless. Okay?

Hey, we sold it for a ridiculous price originally for that Side Hustle Toolbox because it was a collaborative thing and, honestly, it was a mistake to have done that. But we wanted to get it into as many hands as possible; of our audience, especially; so that's why we did it. Okay.

Jeff's up. He says, “Hey, guys. I'm looking at giving myself the gift of the SM MasterMIND for Christmas.” Oh, wow. Can I write Santa and tell him to bring it to you? That's awesome, man. He says, “I figure it will be a gift that keeps on giving long after Google's next algo update.” That's right, Jeff. Because whatever happens, we're going to figure out what to do next. We always do.

“Is there a waiting list that I need to get on or can I simply sign up and start participating?” No, you can just sign up. That's great, Jeff. We would certainly love to have you, man, so please come join us. That's awesome.

Ray's up. I got five more minutes. Ray says at Jordan, “I am not a pro, but a redesign.” Okay, thanks. Ray is answering for Jordan talking about moving … changing themes or design.

What Email List Service Do You Recommend?

Jim says, “Howdy, SM gang. Just a quickie if there's time. What's everybody using for email lists these days? It seems like a new service pops up every week. I'm using Aweber, but don't mind changing if there's something better with better delivery rates and reasonable features.” Okay, I'm going to just … I'm only going to speak about local marketing, using auto responders for local marketing for prospecting, to find clients, as well as for local businesses that have newsletters that … for stuff that I … I do very little email management for local businesses, guys.

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But the ones that I do, I always recommend Drip, drip.com, which is Leadpages auto responder and email automation tool. I absolutely love it. It does incredible things. Their automations are fabulous; they call them workflows; and you can do amazing things with it and it integrates with so many other applications out there, it's unbelievable. I absolutely love Drip and I tested four or five different auto responders when I was doing … I mean, I was heavy prospecting for almost a year. We're still prospecting now because we got … But, anyways.

Long story short, I tested a whole bunch of different auto responders and Drip was the one that was inboxing into the primary tab in Gmail. And it was the only one out of the ones that I tested that the emails would automatically go directly to the primary tab in Gmail. A lot of the other ones would get put to the promotions tab or some issues would go through to spam folders and stuff like that depending on your domain; if you're sending from a domain and that kind of stuff. Drip was the one that always inboxed.

Now, that's just my preference. I know we as a company, Semantic Mastery, for our stuff, we use ActiveCampaign I think as our primary one, now. But we've also done a ton of other different kinds. I am not a huge email marketer. So, like I said, I found Drip. It works for me. I've been using Drip ever since, so about a year now; maybe a little over year, I've been using Drip and I absolutely think it's fabulous. Okay? But I know ActiveCampaign is I think our primary email service or auto responder for Semantic Mastery, so that might tell you something, too. And I don't think anybody else is on that can talk about it. No, because Marco doesn't do the email stuff either.

Jordan says, “ConvertKit,” so check into that, too. I've heard good things about ConvertKit, too. I think we tried it for a company for Semantic Mastery, but I don't … For some reason, I know we ended up with ActiveCampaign.

Okay. I'm going to answer this last one for Ralph and then we're going to wrap it up, guys. I apologize for anybody above us, but that's why it pays to get your questions in early. All right?

Suspended GMB

Ralph says, “I recently set up GMB listings with different Gmail accounts, but the same business name. The only difference was that I added the city name to the business name. Example would be Fun and Play Orlando or Fun and Play Winter Garden. My accounts were suspended immediately after verification. Could the similar names trigger the suspension or something else? Thanks for the help, guys.”

Ralph, I don't know. It could be that. I don't know, but it could be that because we had one of our MasterMIND members was talking about, and one of our new members, John; the one that is in Marco's small group MasterMIND. We were just talking about him earlier.

Anyways. He had something similar happen with some GMB assets and he was keeping … He had somewhat of kind of a spammy name with the city name and stuff in it, too. I don't know if that's entirely it. I know that that can trigger. Names can be spammy, right? And if they are spammy, that can be a red flag, which means anything else that could be an indication of spam could cause it to terminate. In other words, just having a spammy name might not be enough to terminate the account. But having a spammy name and then having some other thing that is an indication of spam could be enough to cause it to terminate. Right?

So what I'm saying is when you say you recently set up GMB listings with different Gmail accounts, which Gmail accounts did you use? Did you buy them? Did you create them? Because if you created them, did you create a footprint when you created them? Or did you buy them and if you bought them, the Gmail accounts that you used to create the GMB assets, were there footprints for those?

We know because we've been using email service providers … or excuse me, email account providers to buy email accounts and we found that Google is getting way better at determining spam accounts. As soon as you start trying to build assets on a spammed Gmail address; like in other words, a Gmail address that was created with a footprint; then, they get terminated.

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They're find as long as you don't do anything with them. But as soon as you start doing YouTube stuff or GMB stuff or Google site stuff, they get terminated. Right? And so, that's why I'm saying it's really important that you either find a good provider for your email accounts or you know how to set them up on your own if you're creating them yourself.

So that could be an issue. It could be the name. I don't know what else to tell you. It could be, also … You said separate Gmail accounts, but depending on are you clearing your browser? Are you using a browser and then you clear all the cache and cookies and then, log into the next Gmail account and the next GMB asset and start optimizing? Because if so, that's another footprint. Right?

The footprint is clearing the browser and starting with a fresh, virgin browsing session every time you log into the next Google account and you're doing it from the same IP unless you're using proxies, which that, again, I just said you don't need to use proxies anymore. But if you're clearing your cache and your cookies between every browsing session and logging into a new account, you should have proxies because, otherwise, everything is being tied back to your one account and all of the activities … oh, excuse me, your one IP; all of the activities are spammy-looking activities because who besides spammers and SEOers clears their cache and cookies after every browsing session? Nobody, guys. Nobody does that.

That's why I'm saying … Ralph, I'm not saying you're doing any of these things. I'm just giving you some common things that I see that people do that causes problems and those are all things that you can look at. So best thing to do is find a good email provider or learn how to create your own emails without footprint issues. Use a browser keeper app. We just talked about Ghost Browser or Browseo. Use something like that, so that you always keep logged in to the session for each Google account. And then, I would also think about switching up your name a little bit.

You don't have to add the location name … the business in the … the location in the business name, guys. You don't have to do that, right? Come up. You can even use just this Fun and Play. Fun and Play could be it, period. Right? Fun and Play, you could use the same name for each asset. It doesn't matter. As long as the physical address is different, the phone number is different, and the URL is different, it doesn't matter if you have the same name. Okay?

Marco: And if there's no storefront and you're targeting the way that we teach to target, right? There's no need for Orlando because Google already knows that it's Orlando, that it's Winter Garden, that it's Miami, that it's whatever the freak it is in Florida. Google knows because you told Google because of the way that we set it up. I'm not going to say it here because it's in the training. It's in Local GMB Pro and it's in Local Lease Pro and that's just the way to do it. There's no need anymore, guys, for Orlando because Google is going to know what it's all about.

And then, you're going to reinforce it with the post. If you're posting, you're going to reinforce all that. Right? From the images that you add and the way that we teach to add the images, so that's just my two cents on that.

I think you're absolutely right. There's absolutely no need for a location anymore.

Bradley: That's awesome. Okay, cool. Guys, sorry I couldn't answer all the questions. We had a lot, today. A lot of engagement from you guys, today, so we appreciate that for sure. We love it when you guys come and ask us a ton of questions. It gives us something to do. All right, guys. Thanks, everybody, for being here.

We do have a MasterMIND webinar this Thursday, excuse me, tomorrow. And we got a new member, Dave, who has just been incredibly engaged in our MasterMIND asking a shit ton of questions. A lot of those will be answered tomorrow on the MasterMIND webinar.

Anyways. Come join us over there, guys. Otherwise, we will see you next week on the next Hump Day Hangouts, so thanks. Thanks, Marco.

Marco: Bye, everyone.

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How Do You Use The RYS Package?

By April

In episode 194 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about how to use RYS package he just received.

The exact question was:

Hi I do have questions this week. I have ordered and received my RYS package. I am confused on how to use this now. I have sifted through the training and I'm not sure how to use this and where i am to submit content to get this going. I you could quickly speak on thais it would be greatly appreciated.

Thanks,

Dan

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How Do You Use RYS Stacks To Improve The SERP Position Of A Website That Is Stuck?

By April

In episode 174 of our weekly Hump Day Hangouts, one participant asked how to use RYS stacks to improve the SERP position of a website that has been stuck in the same position.

The exact question was:

I bought RYS stack and my site is “”stuck”” position 8 on page 1 how do I get it to improve to 1 of first 3 positions? I wish some instructions came for the end user who only wants to buy the stack how to utilize it best.

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