Should You Change The Links To A New G-Site Page To Link Back To New Drive Stack Folder Files?

By April

In episode 218 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if one should change the links of the new GSite page to link back to new drive stack folder files.

The exact question was:

Hi Folks,

I did the following with my DFY RYS stack to increase its power:

1. Created a new Folder on the main drive stack

2. Copied all the files and folders from the original main drive stack and put them in the new folders.

3. Created a new G site page for the new folder.

Questions:

1. Do the links on the new Gsite page have to be changed to link back to the new drive stack folder files? or can they continue to link to the original main drive stack files and folders?

2. Do you recommend I make any other changes to the new folders, files, and G site combination to turn on the ranking power?

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Is There Any Value In Putting An RYS Stack On An Authority Site With Curated Content?

By April

In episode 218 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if there is a value in putting an RYS stack when using curated content to build an authority site.

The exact question was:

Hi Bradley, Guys,

1) If I am building an Authority site for a niche using curated content, is there any value in putting an RYS stack on it? Does an RYS stack help the long tail rankings that I'm shooting for with an Authority site that builds up a lot of content, or is it something that is mainly of benefit for Local SEO?

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Is It Okay To Set One Of Your Syndication Networks, RYS Stacks & Press Release Orders In Motion Before Launching The HTTPS Version Of A Site?

By April

In episode 216 of our weekly Hump Day Hangouts, one viewer asked if it is okay to set one of Semantic Mastery's syndication networks, RYS stacks and press release orders in motion before launching the HTTPS version of a site.

The exact question was:

Also, I am working on an https version of a website for a client that hasn't switched over from the http version yet, but will soon. Is it ok to set one of your Syndication Networks, RYS Stacks and Press Release orders in motion before I actually launch the https version?

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Is There Any Benefit Of Creating And Building RYS Stacks In GSuite?

By April

In episode 216 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if there is any benefit of creating and building RYS stacks in GSuite.

The exact question was:

For the purposes of building out RYS stacks, is there any benefit to creating an account in GSuite and building the stack there? IE, mydomain.com – MyDomain | Domain Names, Web Hosting, and Free Domain Services has an account for [email protected] SM does their magic in this account versus going through the process of creating new gmail account.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 217

By April

Click on the video above to watch Episode 217 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live! Welcome everybody the Hump Day Hangouts Episode 217, also known as the first Hump Day Hangouts of 2019. I gotta get used to saying that. I always screw it up for the first two or three weeks. Anyways, thanks for joining us. We got almost full crew here today, so I'm gonna go down the line here and say hello, do some quick introductions, and then we will get into it. Chris, you're first on my list today here. How are you doing?

Chris: Doing good. Woo-hoo to the New Year!

Adam: Are you back home or are you still up in the mountains, or where you at?

Chris: Back home at the moment. I gotta crank up and start the year productive like most people. How about you?

Adam: Yeah. I had these grand plans, you know. I took last week completely off, went almost off the grid, not completely but tried to stay away from the computer and all that jazz. Then, Sunday, I got sick. I had awesome week planned, all the stuff to do, I was gonna get right back into it, I was excited, and then it's just been like, motivation has been down here. So, it's turning into an inconvenient two-week vacation, so we'll see how it goes.

Anyways, Marco how about you? How are you doing?

Marco: I'm talking to a muted mic. What's up, man? Doing good. Starting off the new year really good, ton of projects. As you know, we got a whole bunch of awesome things coming to MGYB and coming to first and foremost our Mastermind members, and then it goes to everyone else, our followers and all other members then get access before it goes public. Membership has its privileges, as we always say.

Another thing that I'm really looking forward to is on the 14th. Guys, mark it on your calendar, Monday, January 14th, 3 p.m. Eastern, I'm doing an Entity webinar. There's a caveat: the only way that you can have access to that webinar is by donating to my charity. I'm calling it “The Endgame.” What this is all about, what other people just refuse to tell you because they want to give you information piecemeal and they want to lead you down the road but they don't want you to have all of the information. What I'm doing is, I'm giving everyone all of the information. I'm giving everybody the why these all take place. That's The Endgame. What we're after so that Google can give you all the love possible.

That's on, again, Monday, January 14th at 3:00 p.m. Eastern. It's The Endgame. The Entity Webinar. Donate. It's for a good cause.

Adam: Awesome. Awesome. Yeah. We'll have some more information about how you can do that shortly. Starting next week, we'll give out information to everybody so you can get on that. You definitely do not want to miss out on that.

Real quick, Bradley, how are you doing?

Bradley: I'm great, man. You said that you screw up for a couple weeks 2019.

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Adam: Yeah.

Bradley: I always screw up when I'm writing a check. You know what I mean?

Adam: Right.

Bradley: That's where I always screw up and then I have to either scribble it out and initial it or void the check and write a new one. It always pisses me off. I'd do that for the first whole month really. But other than that, yeah, I'm really excited too. We're gonna hit 2019 running. We've got major big goals that were working on currently, GMB asset building and all that kind of stuff, and we're looking to really provide more and more Done-For-You services in MGYB. A lot of those are in development now, training virtual assistants in order to be able to fulfill those services for you, guys.

We just got a lot of stuff coming up. It's gonna be a really good year. As Marco said, the Mastermind members, we've kind of restructured that as well. We have clear direction this time. Finally, after all these years, I think we've got a really clear direction for new members, whether you're starting out or already got a business and you're just trying to scale it and grow it. It's just really a lot of good things that we are implementing this year. So, looking forward to it. This is the start of a big sprint for the next 12 months.

Adam: Definitely, We'll do our own break it down, do it 90 days, and then down to the week, and then day-by-day. Right? Good deal. I want to say thank you to everybody who took us up on some great offers over the holidays, whether it's MGYB sales and then those of you who decided to join the Mastermind, that's awesome. We're really glad to have you guys in there and getting through that. Really awesome that we had everyone do that. That's a great investment for 2019.

With that said, if you're new to Semantic Mastery and you don't know what the hell I'm talking about, I want to first say thanks for watching, whether you're watching us live or you're catching the replay, come check these out, whether you're in our Mastermind or you're not, you're in different groups or not, just come ask these questions, be part of the community, get your questions answered every week. You can always go to semanticmastery.com/hdquestions, like I said, if you're watching the replay, even though you post them on the page, you can come back and check out the replay, if you're traveling or whatever the deal is you can't watch us live.

If you're also wondering where to start with us, Battle Plan is the place to start. Just go to battleplan.semanticmastery.com. That'll fill you in on the rest of the details. It's repeatable processes to get you results. All right. That's the bottom line.

If you're already in digital marketing, you're in the local game, you want to really take things up, you want to be part of like-minded community, then the Mastermind is the place to be. You can find out more about that at mastermind.semanticmastery.com. Alrighty.

Let me check my notes here. I've got a little bit of a head cold that's messing with me and slowing me down here. I did wanna mention something coming up next week. For those of you who remember in … Bradley, was that October or November when the Side Hustle Toolbox came out, the Stack?

Bradley: Yes.

Adam: Yes. It was in the fall time frame.

Bradley: Yeah.

Adam: Those guys have put together another one and they asked me to contribute, so I was happy to do that. Carey put together one info stack and it's more around productivity mindset, self-development kind of area, the idea of being start 2019 off to a good start. I've gotten a sneak peek at some of the stuff that's in there. It looks like some really good stuff. I'm happy with the one I made, the short course I put together for it, basically about freeing a lot of your time and how you can literally create about 115 hours out of 30 minutes over the next year. So, stuff like that.

If you're looking to really make some improvements, whether it's your business, your life, relationships, whatever it is in 2019, this is gonna be something cool that we're gonna share with everybody. Just like the last one, there's several thousands of dollars worth of products that they're putting together and then you get access to it all for just a ridiculously low price. I don't know exactly what that's gonna be it, but I believe the one we took part in was like 47 bucks.

Bradley: Yeah. It was there was over $4,000 worth of training, products and courses and stuff, and Side Hustle Toolbox is what it was called. I think with the coupon that they had during the launch week and all that, you get it for basically at 50 bucks, so it's ridiculous.

Adam: Yeah, just a big value bomb. We'll be sharing that information with everybody. It's something I talk about too, with all of these, it's like take the best, leave the rest. Any one of these things is worth $47. So, if you look through it and you think that one of them is worth it, grab it. Don't get lost in it. Pick the top ones, the ones you think are gonna help you go through it, put it to use. Don't worry about drowning in too much. Just grab it, pick the ones that are gonna work for you, put it to use it, and move forward.

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Cool. All right, guys. Anything else?

Marco: Subscribe to our YouTube channel, please.

Bradley: There you go.

Marco: It's free.

Bradley: Yeah. We recently just passed 6,000 subscribers and those are organic subscribers. We appreciate you guys subscribing in the channel. Yes, definitely subscribe if you haven't already where you get notified, we chop these up Hump Day Hangouts up into individual Q&A videos and post them out too. It's funny, we looked in the dashboard-, excuse me, I was looking … I think I'm gonna pull it up right now. Stand by for a minute because I think this is crazy. I was in the Analytics the other day for our channel. Yeah, we've got 2,590 videos in our channel. That's crazy.

By the way, in case you guys didn't know, you can go to our channel youtube.com/semanticmastery and then use the channel search feature and type in your question. A lot of times you'll find an answer because we previously answered it on Hump Day Hangouts. Since we put timestamps in the video descriptions of the Hump Day Hangouts and then we also chop up the individual Q&As, a lot of the times you'll just go to you find, the channel search function will lead you directly to an answer. In case you weren't aware of that, you may wanna check that out too.

All right. If that's cool, guys, I'm gonna go ahead and jump into questions. Is everyone good?

Adam: Let's do it.

Does The MYGB Service Able To Verify GMB Listings In Germany?

Bradley: All right. Okay, cool. Dustin or Da B is up. He says, “Jo Bros.” He must have meant “yo,” I don't know. Anyways, he says, “Happy New Year. I would like to know if you are also able to verify GMB listings in Germany with the MGYB service.” I can't answer that. Marco, can you?

Marco: As far as I know we can verify just about anywhere in the world. The European Union is a little problematic. Your best bet is to write to [email protected] and they will give you the right answers.

What Is Your Recommended Off-Page Strategy For A Small Affiliate Site Dedicated To Reviewing One Product?

Bradley: There you go. Sam's up. What's up, Sam? He says, “Happy New Year. I'm going to make a small affiliate site dedicated to reviewing one product. It's for launch-jacking but I want it to rank long-term too. Can you advise on off-page strategy for this type of site? IFTTT Network + RYS Stack? Thanks.”

Well, I don't really do much affiliate stuff anymore and when I did, I mean, I … It's kind of hard, in my opinion. Again, I'm not gonna be the best one to give you advice on affiliate stuff because I just don't do much of it. But I can tell you affiliate site for just one product, I don't think is the best idea, Sam. Only because you gain more traction over time with a site that you're gonna continually post to and update.

Unless you're gonna be continually updating this one small affiliate site, as you mentioned, about one product, if you're gonna continue to add content to it, then it would make sense to have like a syndication network because you'd be constantly adding, publishing content, reviewing products, or whatever. That's why I said … Let me back up for a minute.

Typically, some of the best affiliates that I've met, like for example, Jeff Lenny, Jeff Lenny is a really good affiliate marketer, okay, I'm not sure if you're familiar with Jeff Lenny, but he's somebody that you could model. He's got basically an authority type review site that he's built for reviewing products and such. That's typically how I've seen most people get long-term traction with affiliate sites, especially if you're just reviewing products, is to create some sort of product review site that you're gonna continually update. That's gonna keep it fresh. That's gonna help you to develop authority over time.

The problem with a single product-type site is that it's hard to build authority with that and it's also hard to continue content marketing about that one particular product, so they don't ever really gain a lot of authority. Now, depending on how competitive it is, you may be able to just throw up a one page site or whatever and rank it and do very, very well, especially with launch-jacking because it's a new product. It typically means there's not a lot of competition because the product name is a new name, or there's not a lot of competition for it yet.

But that's why I'm saying, again when I was doing launch-jacking stuff, we were able to get some really good traction with just YouTube videos and Press Releases. Press Releases were one of the big parts of it. But we did a lot of YouTube spam and Press Releases and RYS Stacks. Yeah, drive stacks work great for launch-jacking because again they're new terms usually, new search queries that you can optimize for.

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But again, like I said, long-term, if you want it to rank long-term, I would recommend that you go with a branded affiliate site, something you create a brand, it could even be Sam Bailey, you know what I mean? and then just review products consistently. That's how you wind up gaining traction over time.

Again, I'm not gonna be the best person to give you advice on affiliate stuff because I just don't do it. Marco, or anybody, you guys wanna comment on that at all?

Marco: I totally agree with you. Its brand plus keyword association when it comes to a launch-jacking right, and then he wants it long-term, well, it's gonna keep it long-term if Google gives it that association long-term, if it starts to associate the brand with whatever keyword it is that he's pursuing. In this case, it's whatever product or whatever small affiliate that he's trying to do, that's what he's going to have to do.

Now, yeah, of course, RYS is going to work, but you're going to have to keep adding power to that drive stack. You can't just do a simple drive stack and expect that, although it has happened, Virginia SEO.

Bradley: Yeah.

Marco: You can't expect to stay at the top when you have all of these people trying to rank for that and doing things every day to try to take you on. It means that you have to continue adding information and images and video and whatever it takes to stay on top. So, yes, drive stacks, press releases, we've had great success, link building, everything in conjunction.

Bradley: Yeah. Also, one thing you might wanna consider, I had a lot of success with driving traffic, especially for launch-jack using Google Ads, formerly Adwords, because it's a new product. There's a ton of SEOs that … Again, when I did some launch-jacking training for, what we used to have was, we used to have something called the Master Class and I did several launch-jacking projects sites-, campaigns, excuse me, during that training.

We did really well each time we did launch jacking, but one of the things I started to do was set up you-, excuse me, well, YouTube Ads as well, but Google Ads from search and that tends to work really well too because, again I was trying to launch jack affiliate-, excuse me, internet marketing products. So, other training, internet marketing training products, or WordPress plugins, or whatever, just other IM-type products.

You'd end up competing with a bunch of other people trying to launch-jack too and it's a time-consuming process to set up launch-jacking. I even had developed some processes for some VAs and we were targeting various IM products when they would launch. We would publish a press release and all that kind of stuff and it would work fairly well.

But like I said, it was so much easier just to set up a good, what you call the bridge page, don't ever say that to Google Ads though, but it's really a bridge page where you basically set up a landing page that you could do a review of whatever product it is you're trying to promote. Make sure it's a well-done landing page though, that is content-rich, in other words, it could have a video but also have good text on it to where it's not a blatant just affiliate-type page if you're adding value.

Google Ads, they'll suspend an ad if they think that it's a low-quality page or a thin content page that is only used to promote an affiliate link. But I've had many landing pages that were, again they're bridge pages, don't ever say that to Google, but they're bridge pages where all I was doing was promoting an affiliate offer, but I fleshed it out well. Because of that, it would stick and Google Ads would accept it and then I could drive traffic using Google Ads for really inexpensive because it's a new product name, it's a new keyword so there's not a lot of people competing.

Again, for launch-jacking, you'll get a ton of SEO, a lot of IMer's that will try to launch-jack doing various spam and SEO stuff. But very few target using Google Ads, at least in my experience a couple years ago. It's been a couple years since I've done any of this. I found it to be a lot easier and more efficient to skip all the SEO stuff and just set up Google Ads for launch-jacking.

That tended to work really, really well because it I could cut, what used to take me if I was going to develop out the launch-jacking campaign and do all the work myself, which I used to do, it would take me sometimes two days to really develop all the stuff out. I'm talking about the video spam, ordering press releases, setting up a WordPress site, or at least a page or a landing page or whatever. All that kind of stuff was a real pain in the ass to set up.

Then once I trained Vas, even then it was still a lot of work, even if I had a VA that would set up an entire campaign, a launch-jack campaign in a day, I'd still be paying that VA for a day's worth of work. Whereas I could just go into AdWords, or Google Ads now, I could go into Google Ads and set up a campaign in a matter of 20 minutes after I built the landing page and then the traffic could start within hours. Once the ad gets approved, traffic can then start immediately. Then it was just like, as soon as the launch was over or the shopping cart closed or whatever, then I could just turn the ad off and I'm done. You know what I mean? I made my money and I'm good to go.

So, that I found to be more efficient, Sam. What I'm saying is you could do a combination of both. If you're trying to have something that's gonna rank long-term, then I would recommend, like what Marco said, that you're gonna have to have something that you're gonna update with content regularly. That's why I recommend having a syndication network if you're gonna do like a review site where you're gonna review more than one product. But you can jump-start your traffic with Google Ads, at least initially, and get placed right at the top of the page. You might wanna check into that as well. Okay.

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Something else I like about that, Sam. Remember, if you're driving people to a landing page, whether you do it with SEO or Google Ads, always try to build a list too. Instead of just point people from that page direct to the affiliate offer, try to put them through an opt-in gateway somehow so that you can build a list, because you got to think about it.

Also, make sure you're using remarketing, Sam. Even if you decide not to do Google Ads for this affiliate campaign, I would still make sure that you have Google Tag Manager added to your landing page or your site, depending on how you're gonna build it out and make sure that you create a remarketing list because, depending on, if it's an offer that's gonna be an evergreen product or whatever that's available for purchase beyond just the launch window, then you can build a remarketing list even if somebody doesn't opt-in.

If you put an opt-in on the bridge page to try to collect email addresses that you can market to them via email at a later date, that's great, you should still try to do that. But even if you don't get somebody to opt-in, if they land on your page, now you've cookie them and they're on a remarketing list, so you can still market to them. If you know what particular product or service it is that … They landed on that page, there's an interest in that product or service, then you could potentially even serve ads to them via remarketing for other similar type products.

My point is, you absolutely, beyond a shadow of a doubt, you should try to collect emails via opt-in if possible. But at the very least, if you're driving traffic, you should be building a remarketing list because that way you can continue to market to that visitor that would have otherwise been a lost visitor if they didn't purchase or opt-in. Does that make sense?

Anyways, definitely, that's a good idea. I'm using remarketing for everything, guys. I love it. It's great. I mean, even for local stuff that I'm doing, remarketing is so powerful, guys, and it's so inexpensive compared to cold PPC.

What Are Your Thoughts On Using Firebase Dynamic Links As Replacement To Soon-To-Be Defunct Goo.gl Shortener?

Steve. Steve says, “Happy New Year and thanks to all Semantic team for these Hump Day Hangouts. Looking forward to another great year.” Thanks, Steve, we appreciate that. “As Google phases out the goo.gl shortener, closing March 30th, their replacement is Firebase Dynamic Links, which, in addition to a link destination, can also have a builtin title, description and image for social media. What are your thoughts on these? Will you use these in place of goo.gl? Are there any SEO advantages from keywords in the title, description or image exif data? Thanks.”

Marco looked into that several months ago or a year ago now when they first announced that Google URL shortener was going to be shutting down eventually. One of the problems with the Firebase links is they are all 302s. Is that correct, Marco?

Marco: Not necessarily.

Bradley: Okay. Can you expand on that a bit?

Marco: Yeah. You can make them 301.

Bradley: Oh, you can?

Marco: You can.

Bradley: Okay. You're short answers today, aren't you?

Marco: Yeah. Go read all of the shit that I read through to find that. I'm not giving it away.

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Bradley: Okay. Well, there you go, Steve. I tried. Yeah, okay. It was my understanding because I remember Marco talking about this. I was unaware that you could make them 301. I'm not sure how you do it, Steve. I have not researched this at all because, as far as I was aware, they were 302 links and I said, “Well, that kills that.” But, yeah, just go do some more research, I suppose. I tried to give you a better answer, Steve. I'm sorry I couldn't.

Marco: Just to add a little bit to that, we're going to have our own shortener in MGYB. It should be ready by Friday. If not, sometime next week. Then, we'll do tests and make it public before Google phases out their shortener and then we'll just power up our own. That's what you should do. I mean, we're not going through Firebase, but Firebase allows you to do that, to set up your own link shortener.

Bradley: There you go. There's some benefits to doing that too because you can power up your domain that way too.

Should You Use One Schema Markup For All Pages Of A Multi-Location Business Or Should Use Specific Schema For Each City Page?

Scott Walker. What's up, Scott? He says, “I have a client whose business has three locations, should I use Schema markup with all locations on all pages then use just the specific Schema for one location on the individual location/city pages?” No, Scott. If you have a business with three locations, there's really one type of markup that you should use, it's what's called “organization markup.” Another substitute that will also work is called “corporation markup.” Either corporation markup or organization markup would be listed on either the site header of the main domain.

Most multi-location businesses are going to have a root domain, right, guys? They're either gonna have location pages for each individual location, which are inner pages of the root domain, or maybe perhaps subdomains with a WordPress installer, an HTML page for each location on subdomains, it's usually gonna be one or the other.

With the organizational/corporation markup, you can put that in the site header, if you're using JSON-LD markup, you can put it in the site header and that can be across, like a global site header. In other words, it goes across all pages, which in organization markup you're talking about the corporation itself, the entity, the main corporate entity, then you can list the individual locations.

But on the individual location pages, whether they're inner pages or on subdomains, however you have that worked out, those should only have local business markup for that particular location. Organization markup can go either globally across the site in the header, except for on individual location pages, or you can just put organization markup on a locations page which lists all of the locations, but then there would be a link that clicks through to the individual location landing page. Or you could have it on a Contact page or an About Us page. That's per Google's recommendations, by the way, guys. So, I would definitely look into that.

Also, there was something else, let me pull this up. I just had this up earlier today. Organization schema, Google, there we go. There's an SEMrush article right here. This is a really good one. This is where I learned, this is actually where I stumbled across the @id page stuff that I basically developed from this article. Way back in February of last year is when I had talked about the local iFrame loop in Syndication Academy. I got that idea, that idea was sparked from this article right here on SEMrush. Okay.

Essentially, if you scroll down here, you'll see there's organization. This is corporation markup here. But then there's the organization markup, which you can select which type, okay, that's how you get a bit more specific. And local business schema, okay, that's where you would go all the way down to the individual location. If you scroll down here, it talks about @id page and all that kind of stuff. This is a really good article. I'm gonna drop this on the page. I would recommend that you spend some time kind of going through here and reading this. Okay.

By the way, Scott, if you're in the Mastermind, which I think you are, Muhammad actually just had posted a very similar question in the Facebook group. I answered it and I gave some live examples there of how I have it on some of my sites. Go check that Facebook group for the Mastermind and you should find that thread and read through it. You'll see some examples of some of my own properties where I have organization markup with individual locations and all that kind of stuff. All right. Keep moving.

Is It Best To Use City+Brand Name When Building Multiple GMB Sites In The Same Geographical Area?

Michael. What's up, Michael? He says, “Happy New Year, Dudes! Short GMB question. If building multiple GMB sites in the same geographical area, and I want to build a brand, is it best to use the city plus brand name in the name so that Google doesn't see it as a spam site? I was going to use the same for each location, but MGYB customer service suggested I not do it that way. How do you do it? Thanks.”

Okay. I'm not sure why that advice was given to you because, if I've got several assets that are in the same city, with the same city name but they may be different zip codes, I'd still use the same name for all locations because the other data points within the NAP are gonna be unique. If you're trying to build a brand, a pseudo brand anyways, then I recommend you keep all the name the same. It makes it easier.

The problem with creating, trying to create a different brand for each location is that it sucks. It's a lot of additional work, right? One of the things I've done, as you probably know, Michael, or anybody that's been through Local Lease Pro or in the Mastermind, they know I'll use a pseudo brand, like Local Tree Pros, for example, or something like that, and then I'll just name it City Tree Pros as the actual location name.

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But if I've got, let's say, three assets in the same city but they're in different zip codes, then I would name it that, let's just say, Cal Pepper Tree Pros, let's use that as an example. There's only one zip code in Cal Pepper, but let's just say that I had three different locations for Cal Pepper Tree Pros. Then what I would do is I would have all three of them named Cal Pepper Tree Pros, but the physical address when the verification occurred to get the GMB verified, the physical address would be unique, the phone numbers are all gonna be unique, the web addresses are all gonna be unique. Even if the name is the same, that's perfectly okay because the other data points are unique.

I'm not sure why MGYB customer support would have said not to do that. That's something, Marco, maybe you and I should chat about with whoever gave that advice because I want to make sure that we are giving a code the standard answer to everybody. Michael, in my opinion, I would still go with the city name-, or excuse me, with just the brand name, or if you're doing city plus brand name, if that's how you're naming your GMB assets, then if you have multiple locations within the same city name, do like I mentioned, you're gonna have unique data points for the NAP other than the name, so it should be okay.

I've never had any issues with that, guys. I've got many, many, many clients as well as lead gen assets out there guys that are multi-location. They share the same name and I've never had any issues with them. The only time that there's issues if you share the same phone number or if you share the same web address. Which, again, I've seen problems where people have multiple locations and they share the home page URL of their website as the landing page URL for their GMB assets. That's wrong. That creates NAP inconsistencies. That ambiguates data and that causes problems.

If you're going to have the same name and you're going to use inner pages, or for example, again, if it was one company and they have just one domain they don't have separate domains for each location, then you should use the location page, which is a separate landing page on the domain for each location, as the website URL in the GMB listing because that makes it a unique URL per listing. Does that make sense?

That's my advice to you, Michael. Marco, do you have any suggestions on that or anything different to say?

Marco: No. It's just the way that Rob recommends it. It's something that we found that works really, really well at just getting tons of calls.

Bradley: What's that, putting the city name?

Marco: No. By putting different names within the geolocation, within the geographical area.

Bradley: Okay. Yeah. I haven't tested because I … Again, the reason why I haven't tested that is because I don't want to have to create new brands. You know what I'm saying? I wanna go with one type of pseudo brand that I can scale and that way I don't have to come up with a different brand name each time. If I've got three assets in one city, I don't wanna have three brands. Does that make sense, guys? That's why I do it that way. It's more of an efficiency thing for me because we're scaling so much. It would be very difficult to continually come up with new brand names and new logos and all that shit. It would be an enormous amount of work.

Andreas says, “How will we be invited to your webinar on the 14th?” If you donate, you'll get an email with the notification.

Marco: No. If he's on our list, he'll be notified what it is that he needs to do. If he isn't, then how you do it is you donate, then you contact [email protected] and get all the information that you need.

When Is The Release Date Of The New Version Of Jeffrey Smith's Ultimate SEO Plugin?

Bradley: Okay, there you go. Jordan's up. What's up, Jordan? He says, “Any insider news, I know you all are tight, from Jeffrey Smith on when the new version of Ultimate SEO is coming out? No. I can follow up with them now, Jordan, and find out. Let me make a note of that. Because I actually asked him about it just last month, or in December, so just last month, I asked him specifically about it because we were talking about it in a webinar somewhere and I wanted to promote it. I was asking if he had the new one out yet and he didn't, he said he was working on it though. I think it's gonna be out this month at some point, but it might be February. I'll just make a note of it. All right. I'll find out.

Greg Drebert, if you're on then you know because you're real tight with Jeffery. You can always post and let us know if when the launch date is. You look like you are live, Greg. If you can shed an insight, that would be great. If not, I'll reach out to Jeffery and find out, Jordan, and I'll ping you back either in the Syndication Academy Facebook group or next week on Hump Day Hangouts. Okay.

Jim says, “Ass.” Okay. That's quite a way to start a question. “I was in the process of typing out a bit of a long specific question and the browser refreshed or losing it all let's try again but shorter.” Yeah. By the way, if you're at the 59 mark on the clock right before the webinar starts, when it turns to the zero, the top of the hour, yeah, the page refreshes automatically for Google Event pages. So, yeah, next time type your question out in a text file or notepad file first, that way if that happens you don't lose it. Don't you hate that? Okay.

Would SM Techniques Work On Brand-Based Adult Websites?

“Hey, SM gang. I have a question about whether the SM techniques work with non-local, more niche clients. Marco might be the man to ask because he doesn't give a fuck. You say that the techniques should work for any niche, but has anyone tried them with a non-brick and mortar adult client?” If Chris is on, he used to do a lot of that kind of work. “As in a client that operates one or more adult content websites that are based on the brand, rather than the business. In most cases, there probably wouldn't be a GMB to work with. Does G treat adult sites differently when it comes to these mainstream tactics?”

I've never done anything in the adult industry. I know Chris has. Chris, if you're still on, do you have any insight? Is Chris still on?

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Marco: No. I don't I think he and Adam dropped.

Bradley: Okay. All right. Well, Marco, can you … I've never done anything in the adult industry at all.

Marco: No. I mean, I haven't. I did but that was just way back in the day I had a client. Dude, I don't see why it wouldn't work. I mean, seriously, how we developed RYS Academy and RYS Academy Reloaded is that we found the document ranking in Google and it was full of just porn links and just porn stuff and it was ranking like crazy, the G doc. It's one of the things that sent Dr. Garry down the rabbit hole and sent me into thinking how to put it all together into one cohesive unit to push all of that power over to whatever it was that we were trying to rank.

So, if a G doc ranks for porn, there's no reason why anything else shouldn't. I'm just reasoning it out. It's not something that I'm going to try because I don't have a client to do it with. But, Jim, I mean, this is a test in the making. As far as GMB, why wouldn't you try to …? This is what my webinar is gonna be all about on Monday the 14th, why wouldn't you want or try to create the Entity for this so that it's just clear with Google what it is, what all the assets are, where they are, and they all belong to one brand and you try to that the brand plus key word association? I don't see why it would be any different. Of course, it would be filtered for adults, but I mean, that's your market anyway.

Bradley: Yeah. But actually, because I was just thinking business category for the GMB. Guys, they do have media company as a business category, so you could set up a GMB listing for that brand and label it for the GMB business category as a media company. I don't know that that would be filtered out unless it had something offensive in the title of the business name, the GMB profile name, if that makes sense.

Yeah. Sorry I can't shed more light on that. Jim, if that's a question that you would like answered more, I can always post, or with a better answer I could always ask Chris P to shed some insight, because I know he did a lot of work in the adult industry for a while. I don't know if he still does or not, but he did for quite some time, so he might be able to give you some pointers too.

Jim, you might even want to post this question in whatever group you're a member of Facebook group for Semantic Mastery. That way we could get some comments going on over there. I'm sure there's probably some others that have done adult content stuff that could probably help out too. I'm sorry I can't give you, I've got zero experience doing any marketing for adult content sites, guys.

Marco: Yeah. Too bad Jason Quinlan has gone underground or he'd be perfect to answer this. But I'm looking at the categories right now in Google and they have one for adult DVD store, adult entertainment club, adult entertainment store. So if they allow you to verify that, I mean, just looks for the category, I don't see why you wouldn't be able to verify something along those lines and then build your entity that way, see which one fits. If none of them fits, go general.

Bradley: Yeah, media company. I was just thinking, Jim, if you were dealing with online website stuff, a media company might be a good category too. Anyways check it out, post to one of the other groups, one of the groups that you're a member of and see if you can get some other people that may have that some experience, Jim, to comment.

Does Any Of The Semantic Mastery Team Member Buy The Annual OMG Machines Package?

Happy New Year to you as well Scott. Andreas says, “Thanks for the affiliate marketing tips, Bradley.” You're welcome. Jim says, “One more quick question for SM or anyone else on here. Does anyone on here buy the annual OMG Machines package. It rings in at 5k, so it's not for everyone. Is the information worth the cost? Something that can be implemented into an SM strategy? Thanks.”

I do not. I was a member of OMG, that's how I got introduced to Network Empire, it was back in 2012, 2013. For one year, I was in OMG. Then, I got introduced to Network Empire at the OMG live event. I think it was their first one. It might have been their second one. But Network Empire was there and that was where I kind of took the Syndication Academy, at that time we call them IFTTT SEO Academy, and then kind of learned how to really power that up.

Part of the reason I got away from OMG stuff, and I'm not talking about anybody else out there, guys, that's not what this is about, but I got away from the OMG stuff because it was mostly, at least back then, I haven't been a member for several years, but it was mostly about PBN stuff. Like how to go out and buy really powerful domains and build PBNs and not create footprints and all that kind of stuff.

That works. That did work a lot better. But we found methods that … I didn't like the whole PBN thing. I got tired of building private blog networks or building sites and trying to hide footprints. It became more and more difficult and less and less effective without going through all of the … In other words, unless you went through all of the trouble on how to find really powerful domains that were relevant and then how to set them up properly without footprints and all that kind of stuff, then they weren't as effective. If you did all those things right, then they could be really effective.

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But I found become increasingly difficult. I stopped doing PBN stuff and worked more on content syndication and the kind of stuff that we that I felt like was more long-term and more sustainable, which is why I went with going more than Network Empire out. Then, we developed out our own products and our own stuff. RYS Academy being one of them and Local PR Pro and Local GMB Pro and all of these own methods that we've developed on our own that have absolutely nothing to do with PBNs. Nothing.

Guys, we rarely even talk about external link building because we don't need to do it very often. When I do now, I primarily just use Press Releases as my external link building method. My point is, personally, Jim, I wouldn't spend 5k on it. But that's just because we use our own methods, our own proprietary methods that tend to get us results without needing PBNs. Again, I don't know that that's what they're about anymore guys. I'm just telling you that that's why I got away from it.

If anybody else wants to comment on that on the page, I'm certainly open to having people comment on what their thoughts are on there, guys, but please keep it civil. We're not here to pick fights with anybody. Don't start none, won't be none. You know what I mean?

Marco: Yeah. I don't have enough information to tell them one way or the other, and I wouldn't anyway. I wouldn't say, “Yeah. Go spend 5k,” or “No, don't spend 5k.” What I will tell you is, as Bradley said, back in the day that's what was done, that's what worked, and you did it and you moved on to the next and the next. Then came Network Empire, of course, Becker we met inside one of his Masterminds.

There's a bunch of information out there. What I can tell you is that we did our own flavor. We did our own thing. If I need a PBN, I build the G site and a drive stack.

Bradley: That's it.

Marco: And I add power to the G site and the drive stack. I push all of that power the way that we teach it, Local PR Pro, Local GMB Pro, Local Lease Pro, RYS Academy Reloaded. I mean, if you're not in RYS Academy Reloaded, I don't know why you're not in there.

Bradley: Yeah. Yep, there you go. All right. Ken, yeah, there you go. He got the donation link. Greg says to Jordan, “I just talked to Jeff.” See, Greg, you're the man. Thanks, man. I knew you'd come through. You always do, Greg. Thank you. “I just talked to Jeffrey. He'll throw in five extra licenses to the 89 five-pack for Mastermind members only. That's 10 total. Okay. So, you get 10 licenses for $89 for the Ultimate SEO Plus Plugin. That's the Buy link. Then, send him an email with the special I mentioned they get the extra five licenses. We'll be testing the new beta plugin this month.”

I thought that's what Jeffrey said. I remember, like I said, just last month when I was chatting with him in Skype, he said something about January. I didn't know if that was the launch or just the beta testing, Greg. But I appreciate you chiming in, Greg, as always. Thank you. So, it's coming out soon, guys. If he's starting beta testing this month, it's coming out soon.

Entertainment Agency, there you go, there's another one. That must be another business category. “Clients are clients and money is money. It's all the same work.” Yeah, I agree, Jim. I mean, I don't know. I've never been approached to do adult stuff. I'm not sure whether I would do it or not, to be honest with you. You're right, money's money. I don't look down on it or anything like that. So, you're right, it's all the same kind of work.

Marco: Yeah. That's just another niche. You go into whatever it is. You're going to get paid, that's how I see it.

Bradley: Oh, we're almost … Look at this, guys. Post some more questions because we got 15 minutes left and we're almost out of questions. That's rare. It's okay, it's only January 2.

Jordan says, “Also, if someone is a Schema wizard and wants to make a little cash, hit me up. I have a large international travel site migrating to epicenter CMS and the dev team is installing Schema but not using JSON-LD. I need a set of eyes that gets the non JSON-LD type of schema to make recommendations.”

Yeah. Jordan, I would reach out Ryan Rodden Skeema Pro, I think skeema.pro. I think this is it. Right here. Reach out. I'm gonna post this link on event page here, Jordan. Ryan Rodden, he was a Mastermind member for quite some time. I don't know if he's still in the Mastermind or not, but he's a Schema pro. The site he set up specifically because he got tired of people asking him all the time questions of like, “Hey, would you look at my structured data?” so he set this up and just like he said, “Yeah, I'll take a look at it. Go buy it here.” He'll either generate the code for you, or he'll do a structured data overhaul, or he'll review existing structured data, and all that kind of stuff, you just have to purchase it.

But anyways, Jordan, if you've got a big site or whatever, just reach out to him, see what he can do for you. Ryan Rodden for schema work. Or I refer you, by the way, or the Semantic Mastery referred you.

Hey, where's my comment? There it is. All right.

Scott Walker, “I belong to OMG. Very nice people. But I agree with Bradley, Semantic Mastery is far, far ahead on Local GMB, Google Maps techniques.” Well, thank you, Scott. Appreciate that. Yeah. I mean, like I said, guys, I don't know whether they do much with local stuff or not, I know at least back in many years ago now, I mean, you got to think that was 2012 to '13, I think, when I was a member with them. That was shit that long damn time ago. I don't know what they're doing now, to be honest with you. So, you'd have to, Jim, decide on your own really. It's not really much I can help you with on that.

Marco: I have a question for Jordan. All right. There's three types of Schema-, or excuse me, structured data that you can go with: RDFa, micro data, or JSON-LD. Google recommends JSON-LD. Why wouldn't you go with what Google recommends? So now it's me asking a question during Hump Day.

Bradley: Wow! Now I gotta wait for the answer because there's latency, some delay.

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Marco: I'd like to know why. Is it the CMS that doesn't allow for a certain type of structured data? Or is it the client? Is it you? If it's you, why? I mean, this raises a lot of questions, right? Since Google says, “We recommend JSON-LD. This is the way you should do it. This is the way you should go. This is what the bot wants. This is what the bot is coded for.” It'll understand all the other, but you I'm just wondering.

Bradley: Yeah. Well, while we're waiting to see if Jordan replies here, he goes. “That's what I want to argue. Use the freaking JSON.” I agree, Jordan.

Marco: I can give him a page where Google recommends it.

Bradley: Yeah. Do that because then you could go show the web developers and the owners of the company, say, “Here, this is Google saying that you should use JSON-LD. So, why are we doing it the other way?”

Marco: We have Quentin just dropped something in there from South Carolina.

Any Suggestions On How To Use SEO And Google Ads To Rank As One Of The First Musicians In Charleston, South Carolina?

Bradley: “Hello, guys. I live in Charleston, South Carolina. I'm a full-time musician. I play drums and lead sing. I'm looking to be one of the first musicians in Charleston to really use SEO Google Ads the right way. Any suggestions?” It's a really good question. That's a good question. I don't know. SEO and Google Ad, I'm trying to think of how you could do with GMB stuff, but I don't think … It'd be very difficult because as a musician you're gonna travel to different venues to perform instead of have your own venue. You know what I mean? Most likely. So, that would be difficult.

But to use SEO and Google Ads? Well, it depends. I mean, again, that one I'd have to think through quite a bit, Quentin, because it's not something that I've done in the past. But I would probably think that you would want to just optimize for your name or your band's name, either your name or your band's name, or both, or band or group or whatever. You see, you play drums, so I'm assuming you're in a band.

My point is, I would probably optimize for that because as people get to know who you are, they'll start searching for you or your band's name. So, I would optimize for that. I mean, you could go generally to start getting some exposure. For example, I don't really do searches for music in my town so I don't really know what type of search queries people would look for, but you could start, for example, let's just walk through this. We got a couple minutes.

Go to Google Trends. That's where I would start because that's where I always start. For any type of new industry, guys, whenever I'm trying to figure out the best way to start marketing via SEO or even Google Ads at that point, I always start with Google Trends. Always, okay? Come to Google Trends. I don't know what kind of music you play because you didn't specify, but I don't know, let's just see what live music brings up.

I just put live music in. By default, it's gonna be set for United States and it's gonna show data for the past 12 months. But what I would do is I would narrow this down from maybe down to a city level. So you said Charleston, I'd start at a city level, but you might have to broaden it out a little bit. Charleston, South Carolina, right? That is what he said, right? Yeah, South, Carolina. Okay.

Then, this isn't only for the past 12 months, sometimes that won't be enough data, especially on just a city level. You might wanna pull it back to either the regional level or even to a state level, which I'll demonstrate that here in just a second. Right there. We've been talking about this for months now, guys. Ever since July 2018, the near me keywords are by far the most rapidly growing keyword type of query, a near me query.

That's where I'm starting for all my GMB assets now is I'm starting looking to do location research with near me keywords. That's where I start with my research. This just goes to show you, live music near me in just the past 12 months has had 120% increase in search interest in Charleston South Carolina. So, specifically in that city.

My point is, you could literally start optimizing for live music near me. That's a search query that could be optimized for. How do you do that? Because people ask me that, “Well, how do you optimize for near me keywords? It doesn't read naturally.” Well, for example, with GMB posts, Google My Business post, we do a lot of, and again, I just mentioned that's where I start now is always targeting near me keywords because they're driving a ton of traffic right now.

Well, put in like the first line of the GMB post was did you just search, and then we put in quotes, live music near me, question mark. Well, look no further, you just found it. Then, you can spit out some details about the venue and your business-, or, excuse me, the band. Obviously you'd want to associate live music near me with your band name. You'd wanna make sure that your band name was present and that post, as well as maybe the venue that you're performing at, that kind of stuff.

That way you're working that keyword directly into within a non spammy way. Did you just search live music near me or just search live music near me or there's multiple ways you could reword that to where it still reads? Okay. That's one way you can do. Live music Charleston, obviously, that's with the local modifier. These are just rising terms. If you take a look at the top terms, apparently, that's it.

But my point is, you can start targeting with those as more of them as a general way to get people to introduce to who you and your band are. But then what I was saying was, as your notoriety begins to increase, as you become more known in your local area and beyond, then probably I would recommend optimizing for your band's name, or your name if you're the lead or whatever. That's because people will begin to search for your name through brand and that's so you optimize for your brand name and that way you come up and you can control really the conversation via Google about your brand, if that makes sense. That's reputation marketing 101, right?

I don't know, I would start there something else. You could do like I said is back out a little bit. If you take a look at like South Carolina or 12 months we could actually bring it back, let's say, five years and that's kind of should bring you some more live music Charleston, South Carolina tonight. These are just rising terms. You look for top terms. Again, same thing, it didn't really add much. Something else you could do is, let's bring it back to 12 months, but back it out from Charleston to the whole state level. Okay.

This should bring back some different data. It looks like it didn't really. There we go. If we look at top Charleston live music, live near me live music Myrtle Beach, Greenville, South Carolina. There's just a handful of them there. Again, guys, that was just one keyword live music. I would try to figure out like, if you're in a rock band, rock music maybe, whatever type it is you could start just use Google to start trying to identify the types of queries that people might be searching for and indigent or drill into those keywords more, those search queries more.

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For example, let's do this, I mean, I know it's about time, but you could go to Google and search for, like if I said, live music actually, shoot, live music and it might not, yeah, it will. If I did live music near me, something else searches related to live music near me. So you could find other types of related search queries that people in Charleston, South Carolina search for that could give you additional ideas for stuff to optimize for.

That's what I'm saying you can use trends and Google search to find all these types of related search queries and things that you can start to use in your content marketing to start getting exposure for those, for your band. Does that make sense? So, that's what I would do hopefully. Hopefully, that helped you out a little bit. Okay.

Is There Any iFrame Stacking That Can Be Done In A GMB Via The Local Lease Pro?

“Hey guys, when you just have a GMB via Local Lease Pros or any iFrame stacking that can be done? Vince, yes, go back and watch the updates. If you're in Local Lease Pro, go look at the update module that was just added last week or it might have been two weeks ago now. The updates module, I specifically put training in there for how to set up an @id page, which is iFrame stacking essentially.

Go take a look at that. That's in the updates module of Local Lease Pro training. Okay. Everything you need is right there for you, Vince. Scott says, “Marco, I just donated. Great of you to do this for school kids.” Yes, it is. Thanks, Scott.

Jordan says, “Idea for band. If you have a fanbase that likes a similar band, example, Radiohead worked that angle as well. Yeah, that's true. It's true.

Jim Wells. “Marco, will I still be on the list from donating before I wasn't sure if that carried over?” It does, doesn't it, Marco?

Marco: No, it doesn't. This is a brand new webinar, brand new information, brand new donation.

Bradley: Okay. There you go, Jim.

Marco: Come on, guys, it's for a good cause. I'm not asking you to donate a million dollars five, 10 bucks, 25 bucks, whatever your heart tells you to donate. Then, yeah, listen to the information and let me know if it was worth it.

Bradley: There you go.

Marco: As for Jordan, he says that it's a huge international travel site and that it's the devs doing it. You shouldn't let the devs do the SEO Jordan, ever. They think they know until you show them, no shit, stick to coding and let me do my job, make it easier for me, and then just show that. Google recommends JSON-LD and see where you can go. I know that you're gonna get a lot of push back because that's the way they want to do it. But it's not what you want to do, what you should do according to what Google is recommending.

Bradley: There you go. Looks like we finished up right on time today, guys. Wow. That's a great way to start the year. That's rare. We appreciate everybody being here. No Mastermind webinar this week, but we will see you all next week for Hump Day Hangouts. Thanks, everybody. Thanks, Marco, for hanging out.

Marco: All right, man. Bye, everyone.

Bradley: See you, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 216

By April

Click on the video above to watch Episode 216 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Alright, let me know when we're live.

Bradley: You're live.

Adam: Outstanding. Well, thank you everyone for joining us and welcome to Hump Day Hangout episdoe 216. We are live. I am on the road, a little bit of the family holiday travel with some last minute stuff so that's why I'm in the car on my phone, but also now we've got a different lineup here. We get to go in a different direction so let's start with Hernan. How's it going man?

Hernan: Hey, man. Good. I wasn't expecting to be first but good man. I just envy you a little bit that you get to live the laptop lifestyle, internet lifestyle and whatnot and get to stay home working. But I'm good. I'm really excited. I'm really excited to being here.

Adam: Yeah, so this is good. The family's inside getting a beer and I'm sitting in the car on a webinar, but I'm happy to be here. After I wrap this up I'm going to go join them, get some lunch, and I think we're going to do some hiking. We're on the California coast so yeah, I [inaudible 00:00:55]. Bradley, how you doing?

Bradley: I'm well, how are you?

Adam: I'm good. Things are good man. I don't know, yeah.

Bradley: It's been crazy because of the holiday, obviously. I took several days off for to spend with family which I hope many of you did as well. But now I'm ready to get back to it. I'm not even waiting until 2019. I feel like it's 2019 already in that we've got so much that we're working on as far as building out the GMB lead gen assets and we're really looking to scale over the next few weeks. I've got a second VA in training for doing all the build out processes and she's coming along nicely and we're going to be at the point …

My teams will be at the point where we should be able to optimize fully 10 assets per week, which is going to be awesome because … Then we're going to start training a third VA so sometime in January guys we may have that as a service available for you all as well inside of MGYB. Don't have a date for that yet but we're working on it so stay tuned.

Adam: Outstanding. Marco how you doing? Did you have a good Christmas?

Marco: What's up dude? Yeah, yeah. It was fabulous. We went and delivered Christmas presents for the kids in the charity. We delivered Christmas meals. We had their Christmas party and then between all that had time for dinner and lots of family time so it was just a great time.

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Adam: Good, good, good. Chris, how about you. What were you up to?

Chris: Yeah, I was with the family here. The only disappointing thing was pretty much that on the 22 all the snow melted away and yet again another warm Christmas here. Unfortunately no white Christmas but other than that was quite good. Like to be with family and see everybody again and, yeah. It's for 2019 already. As Bradly said we're working hardly on the good stuff already.

Adam: Nice, nice. Nice. Well let's get into it real quick. I just wanted to say, if you're joining us for the first time that's amazing. Thank you for spending the day after Christmas with us, but if you're wondering where to get started with us the place we always recommend people to get started is to go to battleplan.semanticmastery.com. Get started there. Grab the battle plan for repeatable processes. That covers a ton of areas. Not going to go into it, but if you're looking for a good place to start, start there.

Then keep coming back to the Hump Day Hangouts. If you can catch them live, that's great. Get your questions in ahead of time. Catch them on YouTube, whatever works best for you. Then the next thing we tell people is if you're looking to take things up a few notches, if you want to grow your peer group, you want a network, you want the pathway to really start growing, the Mastermind is the place to do that and we wanted to take a few minutes and talk to you guys about some of the updates that we've had.

Both the way we structure the Mastermind and the way we're going to do things moving forward. Part of this wraps into some bigger stuff but you've heard us talk about the [inaudible 00:04:05] path and what we're doing with that and want to be explicit that there's two paths. Not everybody is going to take the same path achieving their [inaudible 00:04:17]. You might already be, you might have an agency. You might already have clients.

Some people don't though and they're looking for ways to do that and we really recognize that and thought that, that's really important that those people have maybe the same goal but they're going to take a different path to get there. Hernan you want to add anything to that?

Hernan: Yeah, definitely, and first off I really like this part of the year because of the fact that we get to do this which is awesome. But also, yeah, we actually found out that there's like two types of people that join [inaudible 00:04:49]. There's the type of person of the entrepreneur, the digital marketer that's just starting out. He might or might not have a 9 to 5 job and he wants to get more sales, more leads.

He wants a way to get out of that 9 to 5 and start being his own boss. That's like path A, if you would. Path B, there's a lot of people that join [inaudible 00:05:10] and the Mastermind specifically because they want … They already have a couple clients, they might have a team in place and they want more. They want to scale. Things are going well and they want things to go better.

Those are the two paths that we have developed for 2019. You get specific training depending on what's your position right now because each of those people will have different hopefuls right. The main point is that if you're wanting to get off your 9 to 5 job, be your own boss, start your own local marketing agency, start getting your first couple of clients or maybe get a proven process like local GMB and whatnot.

We have a path for you. We have training specifically to sign for you. Now if you're in the other hand where you already see something come and you can reinvest on your business, you want to grow your team now. It's the time to take you out of the equation so that you can, A, scale faster and, B, start actually reaping the rewards of that [inaudible 00:06:15] have been putting on so you can spend more time with your family.

More time doing what you love. That's another set of skills all together. The point is that we want to give you guys what you guys need. We have been developing a lot of content. Bradly, specifically, has been developing a lot of content over the past couple of years. Now is the time that we have decided to put an order to that so that depending on where you're starting right now you can start right now and get specific action points that you can take today to actually take it to where you want to be.

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Adam: Yeah, definitely. Definitely, and yeah like what Hernan said we've done that and right now we're doing that over a 60 day path. Whichever one fits you the best and we've got that set up so that really it can guide you through because that's really crucial time because we want you to get the most out of it immediately. We think, depending on where you're at, it could be that the peer group is the most valuable thing but we want to make sure that if you want to grow, you can grow.

If you want to start, you can start. We know that there's people in both camps, and getting you the results you want is our goal. That's how we measure our success is by when people join the Mastermind and they experience that growth, or they get that first client. That's the most important thing. We've really structured that in a way that helps walk you through those steps so that you can get going quickly and it's not ambiguous as far as well, “Should I go here or here?”

There's no questions, it's go here, do this, and you're going to see these results.

Hernan: Yeah, and if I can add one last thing it's the fact that by this time of the year we know for sure that a lot of people want to try the Mastermind but they are on the fence. Right now you have an opportunity. A really limited opportunity because we only open this for a couple days. Is to get on the Mastermind for just one dollar. The one dollar trial. You get access to, tomorrow's going to be the Mastermind webinar so you get access to experience a full in-depth, Bradley style of webinar that's reserved only for the Mastermind.

You also get to talk to one of us for 30 minutes. You get one on one consulting for it's just one dollar. Which is pretty cool, and we do this because the reality is that most people that take us on the trial will actually stay as a member because of the value that you can experience hands on when joining the Mastermind. Not only the training, but also the coaching, the followup, and the support that we give to each and every Mastermind member.

We know that training is awesome, but what happens if you're implementing and you get stuck, or maybe you pass it on to a VA and he doesn't, she doesn't know how to do that. That's why we have the private community and I would say that there's over 10,000 dollars worth of training that you get just for joining the Mastermind. You get access to the biweekly calls, you get access to the members area.

Which is getting a revamp as well. You get access to the community where you can ask any type of question. We're really active there. If we are not active in any other Facebook group, we're really active in the Mastermind because we think and we feel that we're responsible for the success of each student that comes to us. Take it, the link is on the events page right now, so go ahead and take it.

It's a wonderful trial. It's really, really limited. We can only take so many people. During this season, so go ahead take it and come and see for yourself.

Marco: One last thing. That was great Hernan, thank you. But help us just keep doing these Hump Day Hangouts and help keep them free. Go subscribe to our channel. Go through the videos, like the videos. Please interact with the channel. That's how we're able to keep this going. I mean, where are we? I forgot which one this is today but there's a whole lot of them.

Adam: Definitely, and as far as the Mastermind and anything going on with that. Chris and Bradley, me and Hernan had a lot to say about it. I realize that, but do you guys have anything you want to chime in or anything you want people to know about it?

Bradley: Yeah, it's awesome. Come join us.

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Adam: Where the cool kids are.

Bradley: Yeah, I mean. Excuse me. I've been working on, Google my business stuff for several months now, and our [inaudible 00:10:41] live which was our live event that we hosted. Our first one in October, we had about a dozen or so of those members that came to our live event that are also building out in scaling, they're lead gen asset building which is what I've been doing.

We're working as a small group to develop the processes out and it's great because if any of you guys were on the local lease pro update webinar from last week you know that, like I'm terrible using excel and things like that. It's just, it's a lot of … I'm not very good at using excel and working out how to make things more efficient.

I'm real good at finding data and figuring out how to make money from that which is what we're doing with the GMB stuff. But as far as my processes have been rather crude or bulky because I don't know how to do a lot of stuff to make it efficient which is great because the little group, the small group that I'm in with the members that are helping me to build these processes out. A lot of sharp people in that group and some of them, like Chris G. for example.

Chris Greenhow, he's our support manager, he's in the group as well as Grant. Grant's another person that's in the group that's been helping develop out these spreadsheets that do, like pull in all the data with all the stuff that I've been doing manually and I trained my virtual assistants to do manually. They're creating these tools to make stuff so much more efficient.

Where literally you just plug in a little bit of data and the spreadsheet does all the work and goes out and scrapes the data from the websites and all that and pulls it in. It's absolutely amazing what these guys have been able to do which is going to streamline our processes even more. That's the stuff that we start to reveal in the Mastermind as we get more … We refine these processes or polish these processes more.

Then that's when I start sharing them in the Mastermind, and so that's why it's beneficial to be part of it guys because we talk about bits and pieces of it on Hump Day Hangouts. We also have courses like local lease pro, for example. Which will teach you the method, but it's not going to teach you how to scale it. It's not going to teach you how to develop the processes on your own. I mean, we have another product we call outsource kingpin, which will teach you how to develop your own processes if you'd like.

Or, you could come join the Mastermind and let us develop the processes for you and we'll share with you what we've done and what we have developed which will save you a ton of time. I know people look at the price tag of the Mastermind at 297 a month and say, “Oh wow, I can't afford that.” Well how many JV Zoo products did you buy in the last month?

How many WordPress plugins did you buy? How many video creation software tools did you buy in the last month? You stop buying all this stuff that probably really isn't making you any money and you can start to apply it to something that can make you money and Mastermind itself won't make you money. You have to apply what you learn but that's what we try to do is provide our members with as much training and the resources possible to where it's the least amount of work as possible.

That's part of what's going to be coming a lot, over the next several months in the Mastermind as we really refine these processes for developing or scaling our lead gen asset building. We're going to be sharing a lot of that in the Mastermind. Again, guys, I know 2019 is right around the corner, make it a good investment in yourself and I would highly encourage you to stop buying all the shit that doesn't really add to your bottom line.

If anything buying products and tools, and stuff like that actually detracts from your overall business because it's a distraction. It takes money out of your pocket. It takes time to learn how to use or to apply. Which, let's be honest, how many of you actually use everything that you buy? I certainly don't so my point is I would reconsider what your goals are for 2019 and really think about it and if you want to do something that can really generate some business or some revenue for your business, excuse me, I would consider getting into local lead gen and asset building right now while the opportunity is hot.

The Mastermind is a really good place to be if you want to do that. Anybody else want to comment on it?

Adam: Yeah, just to say, one, I totally agree with what Bradly said and also the community. Building that network. Something we've helped our Mastermind members do is to get together in small groups so that you can really dive deep into these areas that you're interested in and the power in that is incredible as well as the larger network of the Mastermind as well.

Like Hernan said, the link is there. The link is below if you want to join. Give it, the trial, it's only available for a few days. We have a very limited number, but we will make sure that we will hop on. Get you an onboarding call. Get you pointed in the right direction and make sure that this is the best place it can be for you.

Bradley: Alright, if you guys are cool, I'm going to jump in.

Adam: Real quick, though. I did want to mention, Bradley, before we get started. We're in the middle now of the MGYB [inaudible 00:15:42] services holiday sale. You guys don't want to miss out on that. I think Hernan hopefully took care of it for me and put a link up on that as well. Thank you, thank you. We've got some kickass sales going on. Check that out. That's going to end, though, on New Years Eve. Don't let that go by too long.

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I think there's a question on it, right, the very first question so I'll just let us answer that and that's a part of it but, yeah, go check those out.

Bradley: Yeah, I was going to read this question and have you answer it because I'm not sure what our … I don't run the store, guys. Just so you know, because I know I get private messages occasionally about stuff from the store and I always just say, “Just contact support,” because I don't know. I don't run the store guys so I apologize for that but Jason, what's up Jason? Long time member.

Is There A Limit To The Number Of Verified GMBs One Can Buy At The Said 50% Discount Before December 31, 2018?

He says, “Is there a limit to the verified GMB's we can buy at a 50% discount before December 31st? If I buy say, 20, today can I spread them out over a couple weeks to get the listings assigned to the niche?” Who wants to answer that?

Adam: Yeah, as far as I know it shouldn't be a problem. Jason go ahead, and if anybody else wants to take advantage we do have a limit. We can't let you hold onto those indefinitely, but if you're ever … If you're thinking it might be more than a month or something, just contact us. [email protected] and hit us up and we'll make sure it's clear before so that there's no issues. But, yeah, Jason that shouldn't be a problem.

Marco: Yeah, well what we don't want is people waiting 90 days, or 6 months, or whatever before they submit the information. But Jason, yes, of course. Go buy and then later on when you have all of your data and everything together send us the information. Just please, if you think it's going to take four, maybe five, six weeks, then you have to let us know.

That's something we have to know so we know what to expect. By all means, you don't have to go in, buy them, and submit all the information right away.

Should You Keep Advertising Video Ads On A Separate Channel To Avoid Having 5-Second Views On Your Main Channel?

Bradley: Very good. Alright, next, Greg's up. What's up Greg? He says, “I plan to use a brand new video for YouTube ads, will it be a negative for the video and my new YouTube channel when my video has a lot of five-second views as people click out of the ad? I think Justin Sardi mentioned in his video ads training that he puts his advertising videos on a separate channel to avoid the short views being associated with his main channel. This is my first time using a video for YouTube ads, do you have any tips?”

Okay, so first of all, I've never heard of that being an issue or causing an issue. In fact, one of my primary methods for ranking YouTube videos in Google search is by setting up YouTube ads or Google ads for YouTube. It's a great, great way for ranking local videos because you can literally buy engagement signals from Google. Google says you're not allowed to buy views, but you can buy views from Google and that's on the ads platform.

One of the ways, and I've talked about this many, many times on Hump Day Hangouts guys. It's been a trick up my sleeve for a long time for ranking local videos or videos with local keywords, right, for local keywords. The reason why is because you can go in and set up an in stream ad, those are the ads that play before as a preroll ad. They play before the video that the viewer intended to watch. Your ad can play in front of that. You guys are all familiar with that.

What you can do with a local video is, and I do this all the time guys, is I create my, or set my geographic targeting very specifically. It could be a radius from a specific point or I could set zip codes or city names, or county names, or state, or whatever I want. But typically what I do is whatever the service area is for the business. If it's a service area business, I will set that geographic targeting. It might be a 30 mile radius or it might be two counties or something like that. First I set my geographic targeting and then I set my topic targeting or what they call audience targeting.

If you can find an in market audience or a life event audience, and guys this is all in YouTube ads. When you're setting up an ad it prompts you to select your audiences and your locations and all that stuff. But from audience targeting, if you can find an in market audience category that fits your niche or the product or service that you're trying to promote, then use that or a life event audience. That also works really well. You can do topic targeting if you can't find a good life event or in market audience, you can do topic targeting.

Although, that's not as … It doesn't typically work as well. You can also do keyword targeting. Keyword targeting is done, is very different in YouTube than just doing search ads or whatever but the whole reason why I'm telling you all this is because I've been using local or ranking local videos using YouTube ads for a long time because I'm buying clicks from … Geo-targeted clicks. Excuse me, I'm buying geo-targeted clicks and if I get my topic or audience targeting, my audience targeting right, then those people especially using in market or life event audiences as I just mentioned.

Those people are known to Google to be in the market or actively searching recently for those types of products and/or services. A click from the location that you specify, which would be a local IP click or view, I should say. Plus from somebody that is known to Google to be in market for that particular product or service, then that is a heavily weighted view. In other words that view is going to count a hell of a lot more than a view from somebody for states away that has been just perusing funny cat videos all day. Does that make sense?

My point is those types of views are very, very weighted and whether somebody clicks to skip the ad or not, it doesn't matter. It still registers as a view and so all of the videos that I rank for local clients as well as for video production companies and such, I have YouTube ads running for every single one of them, guys. Every single one of them and again the views are typically not very much as Greg's mentioning here. Like five seconds or so, well that's not necessarily true because most of the videos that I use, or the local videos that I'm doing this method with are one minute long videos.

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They're roughly a minute and what it shows is that the engagement rate is typically if you can find a good in market or life event audience, I'm seeing an average of 40% view rate. In other words, people will watch up to roughly 25 – 30 seconds of the ad, of the video, before they click off. That just goes to show you, if you can set your geographic targeting and your audience targeting correctly then that's really all you need. Here's the thing guys, like if you're setting targeting for topic targeting, for example, then that would be … Like let's just say it's for roofing services.

Okay, which by the way, that's an in market audience. It's a great audience for that if you're doing any type of roofing contractor, lead gen for roofing contractors or anything like that. This is a great strategy guys, but if you can set your geographic targeting and inset the in market audience to somebody, only people that have been recently researching roofing services and looking for roofing contractors, okay. Then what happens is, it doesn't matter what video that searcher is no YouTube looking for they could be just on there searching for stupid cat videos.

But because Google, first of all they're geographically located in the area that we set, and second of all Google knows that they have recently been searching for roofing contractors, then my video could play in front of that stupid cat video for roofing contractors even though it's not, it's an unrelated topic. Google already knows that searcher, that YouTube user has been in market for that and they fit the criteria we set within our targeting.

That view, even if they click off it within five seconds, it still registers as a view and it's a heavily weighted view because Google knows who that person is and what their profile was about, right. They're likely to be interested in that content so again, I have never heard of that five second thing being a problem because all of the ads that I run, they just go through my standard YouTube channel that I have connected to a ton of syndication networks and all that stuff.

But, like I said, standard operating procedure for me is any time I'm trying to rank a local video in Google search, I also set up ads and again with proper targeting sometimes those … I'm only doing it for SEO purposes. Let's be very clear. I set up the ads to help rank the video, however with proper targeting some of those clicks you will get, or views you will get from the ads, will actually convert. You'll get some clicks, not many, so you're trying to get the view count up. You will get some clicks and then out of those clicks occasionally, again, if you can get your targeting very, very narrow. Very tight, so that it's super relevant some of those clicks will end up converting too.

Again, I've not heard of this five second thing. I've not experienced that. I use the same method that I just method, again, for a standard operating procedure guys. Every single time I go to rank a video for a local client now or for lead gen or anything, I push it through my channel with all of my syndication networks attached and then I set up a YouTube ad. That's how most of my videos stay ranked is because I set up a dollar a day targeting, or budget, excuse me. A dollar a day budget and after a couple of weeks I actually start backing my budget down and my maximum cost per view bid until I get down to about two to three cents per view and then I have my budget down to 50 cents per day, guys.

That turns out to be 15 dollars a month to maintain a video on the first page of Google using the ads, Google ads network. Again, Greg, if you want to follow Justin Sardi's training. I know he's great at YouTube ad stuff, and that's perfectly fine. I actually recommend him for YouTube ads training, but when it comes to SEO stuff I don't see it being any issue and I've not experienced that as a problem. That was a good question though. I don't assume anybody else wants to comment on that. Do you?

Hernan: Go it.

Is There A Benefit Of Creating And Building RYS Stacks In GSuite?

Bradley: Okay. Jeff's up. He says, “For the purpose of building an out RYS stacks is there any benefit to creating an account in G-Suite and building a stack there?” Let's see. Has an account for [email protected] SM does their magic in this account versus going through the process of creating an [inaudible 00:26:48]. Yes, Jeff, obviously there's … In my opinion, and I'm sure Marco will agree. Any time that you can do things to help validate the account, it's going to help improve your chances with Google.

For example, using a G-Suite account with your own custom domain, email, and all of that stuff, you're paying Google and so Google now has a billing details associated with that account. It just ads more … 30. It ads more validity, I guess you could say. It validates the entity further for Google and so, in my opinion, yeah. Now, I don't recommend you guys go out and set up G-Suite accounts for each individual lead gen asset you have because that could get rather expensive. But for setting up RYS stacks, I know having a G-Suite account doing it under that could help, but Marco, what do you say?

Marco: I always tell people to pay Google as part of the process. It's in the black book. It's in the done for you users guide. That's what's recommended. Go pay Google and you get rewarded. Now, whether directly, indirectly, how ever it is that it happens, Google stops seeing you as a leech and starts seeing you as a paying client. This is just my theory so that when time comes for the bot to look through everything, the first thing that it's going to look at is are we going to be messing with a customer, with a paying client, or are we going to be messing with a leech.

I think they'd rather mess with a leech than a paying client, push comes to shove, and then they might come back and start looking at other things. It's not something that I know for sure because I don't work for Google but it's something that we've seen time after time. That the more that we get into Google, the more we pay Google ads, YouTube ads, inside Google, extra drive space. They have your credit card on file. They see everything and so that seems to work really well. You don't even have to create that for us. We can create the Google stack with the Gmail account and you can just make yourself whatever your G-Suite account is the owner of that drive stack.

I mean, you don't even have to go through all that.

Bradley: To clarify that for Jeff, what Marco was saying was for example, you could purchase a done for you drive stack from us and then once you get it delivered, once we deliver it to you, then you could have your G-Suite account. You add your G-Suite account as a manager and then assign ownership to it. I'm thinking of GMB stuff but it's pretty much the same process. You would give editing permissions to your G-Suite account and then you could assign ownership to that as well so that your G-Suite account takes ownership of it and it's not the free Google account anymore at that point.

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How Would You Use A Google Stack For An ECommerce Site?

It's not something that you have to provide on the front end, is what we're saying. Okay. Alright, so thanks Marco. Armand, it's been a while since you've posted. What's up Armand. He says, “What's up you awesome ass dudes. Love you guys. We should all get married. Anyway, question: how would you use a Google stack for an eCommerce site?” That's a good question for Marco. I can't answer it because I just don't do eComm, and number two is, “Are Google stacks as effective as they were years ago?” I can answer that one but first Marco start with the eCommerce. Can you provide any insight?

Marco: Yeah, absolutely. People shouldn't get boxed in. We talk a lot about local but that's because most of our people are oriented towards local marketing anyway but we always say this. You're local is only limited by what you want your local to be. If you want your local to be the city or the neighborhood that you're in, that's your local. But what if you make it your city? What if you make it the county or the state, or the US? I don't know if you're in the US Armand.

I'm just guessing that you are, or in the case of eCommerce what if you make it global? The only thing that changes is the way that we create relationships and that's something that's taught inside our YS academy. I'm not going to teach it here. Now, it's not ready yet, but we have something awesome coming up for RYS academy reloaded. It should be ready in the next two, maybe three months, and it's specifically targeted for those people who want to make their local whatever it is that they want it to be. That's what it's going to be geared towards.

If you want to make it your neighborhood, the city, county, state, nation, global. You're going to be able to do it and that's what we're going in the lab and we're going to be working on that.

Are Google Stacks As Effective As They Were Years Ago?

Bradley: You go. Question two, “Are Google stacks as effective as they were years ago?” Yeah, they are Armand. I mean, you got … Here's the thing. There still every bit as effective, it's just there's different signals now that Google's looking for than they were when we first, when Marco really first discovered this. Here, what I'm saying is guys a lot has changed over the last … How long's RYS been out? Three years now?

Marco: In August it'll be four years.

Bradley: Yeah, so it's been just over three years now and so a lot has changed in three years as far as what moves the needle and that kind of stuff. The combination of what Google's looking at overall has changed. We know that drive stack still helped to move the needle. Is it the be all, end all? No, of course not. In some cases it may be, but again those results are not typical. Like, for example, I showed the Virginia SEO, the first drive stack that I ever built which isn't even up to our standards today and it's still outranking other SEO, Virginia SEO companies.

That one is one of those types where I haven't done anything to it and it just ranked and it just has stayed ranked since May of 2015. We're talking 3.5 years now that things been ranked which is crazy, and I haven't done anything to it. But that's, again, results aren't typical. In some cases you will see that but in other cases it's going to require more stuff, additional signals. A lot of variables go into whether or not the drive stack's going to be enough to produce the results you want. Competitiveness, what is your competition.

How many other index pages are there covering, targeting those keywords that you're targeting. All that kind of stuff goes into it. Are they as powerful, as effective as they used to be? Yes. But, you still have to add other things into them and there's a lot … For example, we know that proximity right now is a huge thing which three years ago when RYS was … When Marco first developed the RYS method, that wasn't nearly as important as it is right now.

If you're doing local, I know you're talking about eCommerce, but if you were doing local RYS stacks can be very, very effective to push additional local relevancy as well as topical relevancy and in your case, as an eCommerce site you can use drive stacks to push topical relevancy into, say, category pages for whatever it is that you're selling. I know that there's a lot that can be done with an RYS stack even to eCommerce. Like I said, I don't do eCommerce so I can't really provide any insight on that but yes Google stacks are just as effective as they were a few years ago.

But it's not, it's just only part of the overall pie that you need in order to rank something, in my opinion. Marco, comment on that one as well please?

Marco: Yeah, absolutely. One of the main things that you need with this is entity, right. But people talk about entities and they don't really know what's what. On January 14th at 3:00 pm eastern as part of our charity drive again. Anyone who donates to the charity will get into that webinar and they will get access to the previous two webinars, and Armand if you didn't watch the two previous webinars and if you don't know anything about entities. If you don't have the black book and if you don't have the done for you users guide, and even if you do I suggest that you watch the previous two webinars.

I suggest that you, when we mail our list, that you donate and that you attend the webinar because this is exactly what I'll be getting into. I'll be getting into the differences on whether you're working local or if you're working … Well, not if you're working local. How the entity needs to be treated differently depending on what your local is.

Bradley: That's it. Okay, next is Lorie. What's up Lorie? I haven't seen her in a while. She was a former Mastermind member. She ended up resigning from the Mastermind, or left the Mastermind recently because she took on a job that she'd been looking for, for a long time. Which was really, really awesome. Congratulations on that Lorie. We definitely miss you in the Mastermind, but thanks for stopping by. You're always welcome to come ask questions here. You know that.

Are Your Syndication Networks Set Up So That Every New Post Syndicates Through Them?

Shane's up. He says, “Are your syndication networks set up so that every new post syndicates through them?” Yes Shane. That's the whole point. Yes, absolutely. If you provide the RSS feed, we will connect everything for you so that every time you post a blog post it will syndicate through the network. That's what they're intention is. That's what they're intended to do is syndication networks to syndicate content. It's for content amplification. Okay, that's exactly what they do.

Is It Okay To Set One Of Your Syndication Networks, RYS Stacks & Press Release Orders In Motion Before Launching The HTTPS Version Of The Site?

“Also, I'm working on an HTTPS version of a website for a client that hasn't switched over from the HTTP version yet, but it will soon. Is it okay to set one of your syndication networks, RYS stacks, and press release orders in motion before actually launch?” Yeah, that's fine Shane. Just what I would do is with your order, just include or use the HTTPS version of the URL so that when the products are completed and we deliver them to you, nobody has to go, including you, doesn't have to go back in and edit them to add HTTPS.

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Besides, remember, if it's with WordPress typically you use a plugin like easy SSL or something like that. There's several different types of plugins or HTTPS redirection's another one of them, which will automatically add, will set up a redirect so anybody that's visiting the HTTP version will be forced onto the HTTPS version. Okay, that's normal stuff. There's plugins that do that. You can do that via HT access. If you're using cloud flare you can use what they call page rules.

There's a number of ways to do that and so it really doesn't matter. Even if you had HTTP as the URL in your drive stack, for example, once you go HTTPS everything will be forced onto the HTTPS anyways so it's not that big of a deal. But what I would recommend is that you place your order with the HTTPS version of your URL. Just make sure that the RSS feed is indeed working on HTTPS and has at least one post because an RSS feed will be rejected by IFTTT unless it has an item contained in it.

You need to make sure that, that's available first or else we can't set up your network for you. Okay, but again, I would recommend just going ahead and ordering everything with the HTTPS version of the URL because you're in the process of switching over anyways and so once you do everything will be the way that you want it and it won't have to be edited. Which is a bunch of unnecessary work. Does that make sense?

Adam: Yup.

Is It Okay To Build Citations For The HTTPS Version Even Though It Hasn't Launched Yet?

Bradley: Okay. “Also, is it okay to start building citations?” Yes, for the HTTPS version. Once again, because that's what you're going to be switching to so, yes, absolutely. Go ahead and build citations with the HTTPS version of the URL.

Marco: A word of warning to Shane since you're switching over and I don't know who's doing it for you and I don't know how. When they say that they've done it, go check every version of the non-HTTPS version of the website just to make sure that it was done correctly because sometimes they'll leave one version out and it won't redirect and then everything that we just talked about, you won't get the benefit because, of course, it's not redirecting over to HTTPS.

As long as it's redirected correctly, as long as everything has the correct 301's in place. Whether it's HT access, whatever it is that you're using to redirect, as long as that's right then everything will transfer over to the SSL.

Bradley: Yeah. Yeah, and keep in mind whenever you do that switch, I'm not … I don't know how to, like I'm not a server nerd guys and I don't know CSS and all that stuff. I know that whenever I've done switching from non SSL over to SSL, I've had themes break. I've had style sheets or CSS, or whatever break, and so the sites look all funky and all that kind of stuff. Typically what I do is if I'm switching an existing site … Now, when I build a new site which is rare because I'm just building GMB websites now.

But when I do build a WordPress site, I install WordPress and immediately switch everything to HTTPS and then from that point I start building the site out. But for existing sites what I've always done is just gone to Upwork and found somebody … Go to Upwork and look for SSL implementation or HTTPS or something like that, or WordPress support. CSS, anything, you can look for a number of different keywords or whatever. But find somebody that can go in and clean up any messes that are made from switching over from HTTP to HTTPS because, again, unless you're familiar with all that stuff … I'm not and I don't want to take the time to learn how to do it.

I always just go to Upwork and I usually find somebody that's overseas somewhere and I usually just say, “Look, I'll pay you 50 bucks to go through this WordPress site and get everything.” Usually that's way more, like, and that's because I just offer it. But I know that I've had, in the past, when I didn't have … When I didn't have as much, I didn't have as many resources, I would have people bid on it and I'd get people to say, “Yeah, I'll do it for 20 bucks.”

20 bucks to go through the site and clean up any messes from switching over. That's a no brainer. I mean, again, it would take me hours to research that stuff to figure out what needed to be done or I could just pay somebody 20 bucks or even 50 bucks and it's done and it's done well, and I don't have to worry about it. Shane, that's what I would recommend unless you know what you're doing.

Do You Teach How To Verify GMBs?

Okay. “Outreach nerds, do you teach how to verify GMB's?” No, but we do provide it as a service.

Check out MGYB.co.

Marco: Just so I can really quick to that. Listen, most people who are teaching verification methods are methods that don't usually work.

Bradley: They don't stick.

Marco: No, I mean, you just can't get it or yeah, it doesn't stick. It gets banned right away. Or, those who do know how to verify are keeping it so close to their chest that there's no amount of money available that you could offer for us to teach you how to do it. There's just no way because so many people can do it. Actually so few people can do it correctly, so I mean that's just my two cents on it. Sorry, it's not something that we're going to teach. It's not being taught and it will never be taught as long as I'm a member of Symantic mastery.

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Bradley: Now, because here's the thing guys. You teach something like that, how to do that, and what happens? It gets abused and it gets shut down, and that's the problem. Why would anybody want like … You kill the goose that lays the golden eggs. Why would you want to do that? I mean, think about that guys. It's not that we're trying to keep a strangle hold on GMB verifications. It's not that at all, but when you put that kind of information out publicly it's just like everything else we teach, or anybody teaches.

Not just us but you put a method out there and it ends up getting abused and spammed to death. Which is fine, I get it. That's what we do, but eventually when it's been circulated too much, it ends up getting terminated and it gets overused and it becomes less effective or flat out stops working all together. That's part of the reason why. It seems to me awfully silly to be teaching how to do that because it just gets saturated and gets terminated or shut down by Google.

I would say, no. We're never going to teach that. Alright, guys, looks we are done early. We don't have any other questions, so unless you guys want to like hang out and sing show tunes and shit I think I'm going to wrap it up.

Hernan: I'm just putting the link to Mar and everyone else for that matter, who want to come and test drive the Mastermind. Tomorrow we have a Mastermind webinar, so it will be a good idea if you want to join. If you want to check it out, and also you will be prompt to … Let me show my camera. You will be prompt to complete a form so that we can cover the call. Your 30 minute call with one of the symantic master team.

That's going to be pretty awesome. The link it's under live event over there so go ahead and check it out.

Will A Google Sites' Ability Become Diluted If You Assign A Domain Name To It?

Bradley: Yup. Another question just came in from Wayne. Wayne, what's up buddy. Merry Christmas to you Wayne, by the way. Wayne says, “Curious if you think a Google site's ability is diluted if you give it a domain name.” A custom domain versus keeping it on the Google URL. No, because if … And I've shown this in the Mastermind and I can't assume you've seen all of them though. But, yeah, Google site when you map a custom domain to it, both sites are still live and available online.

In other words, you can still view the site on the Google domain as well as view it on your own custom domain. If you look, the canonical on both versions of it, the canonical is set to the custom domain. You're still benefiting from the Google site, the Google domain because, again, the site is live on both locations. You're just canonicalizing it and Google does this automatically.

It canonicalizes it to the custom domain, so essentially you're just basically pushing the relevancy from the Google domain to it anyways. But both pages will remain indexible, does that make sense? Marco, do you want to comment on that?

Marco: Yeah, this is the wonderful thing about the limitations of Google and Google sites because there's no real, like the CMS is very limited by the content management system and in order for you to continue using, whether it's a mapped domain or the G-Site, you need access to that content management system. Google keeps it live because that's the only way that you can manage the content is through Google CMS.

That's why they add … Wayne, think about it. It's perfect. It canonicalizes up to your domain so you … I don't want to get too deep into what you can do but think of all the opportunities that you have if you have a live Google URL canonicalize up to your own custom domain.

Bradley: That's right.

Marco: Think about that.

Bradley: Think about, I'm not going to reveal it, but just guys think about logically if you've got a Google site and the same exact site on a custom domain and the Google site is canonicalized to the custom domain. Which of those should be your link targets? Not going to answer that, I want you guys to think about it and answer it. You should all know the answer to that. You should use one of those as your link target, your primary link target when you're doing external link building and there's a reason for that.

Anyways, again, that's one of those things. Jim says, “Do you guys not offer a power up on the stacks like it was on the prior site?” Well, yes and no. Jim we, right now we don't have [Dedius' 00:47:45] service in MGYB yet. It's coming, so you can reach out to him directly if needed. Just reach out to him in one of our Facebook groups and you can go direct to him. Eventually we're going to have him in the marketplace.

But he's not there right now. But also, as I've talked about a lot recently, press releases are my primary link building method now. It's not because Deddi is not amazing, he is, but I have access to a shit ton of press releases and I use them all the time and I love press releases for link building and we do offer that in MGYB right now and there's … I think there's probably specials going on right now for the Christmas sale that we have so I would check that out also.

Hernan: Yup, they're on the page over there so I put the link so we have a page with all of the deals that we're running right now for MGYB.

Marco: We have direct access to Deddia because we have him in our slack chat with the rest of the VA's because they're constantly going back and forth. Since he does all of our indexing, by the way, RYS academy reload. That's how we get everything to index as much as possible because Deddia does it. We have direct access to him. Jim, just write to us, [email protected] and we'll take care of you.

Bradley: There you go. Yeah, that's why we need to get that page up sooner than later. Alright guys, I'm wrapping it up. I've got work to do so we'll see you all next week. By the way Mastermind webinar tomorrow guys, if you want to join the Mastermind one dollar trial, now would be a good time so we're going to have a good webinar tomorrow. Thanks everybody for hanging out. We'll see you all tomorrow.

Hernan: Thank you guys. See you.

Marco: Bye everyone.

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What’s The Best Rollout Strategy For A Syndication Network And RYS Stack?

By April

In episode 208 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked for the best rollout strategy for a syndication network and RYS stack.

The exact question was:

Hey guys, congrats on 4 years. I'm proud to have been part of it!

1) Can a syndication network come before an RYS stack? I'm buying both from Serpspace and I wonder if they can both be made at the same time? What's a good rollout strategy?

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How Long Do You Typically Wait Before You Create An RYS Stack For A New Site?

By April

In episode 200 of our weekly Hump Day Hangouts, one participant asked how long the Semantic Mastery team waits before creating an RYS stack for a new site, and whether adding it too early makes it ineffective.

The exact question was:

How long do you typically wait to create an RYS stack for a new site? Is an RYS stack less effective if it's added too early?

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