Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 126

By April

Click on the video above to watch Episode 126 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Yeah.

Adam: Hey. All right.

Bradley: There we go.

Adam: We're finally live after like a minute. All right. Everybody, welcome to Hump Day Hangouts. Today is the 5th of April. This is episode 126, and we got, almost, the whole crew here, so we'll do our thing, and go around and do some introductions, real quick, check in. Then, we'll get rolling. Marco, give us the weekly weather update, man.

Marco: We're in our rainy season, dude. It's raining every afternoon. If I cut out, storm rolled in and just washed me out.

Adam: It's nice and warm, right? You're not freezing down there are you?

Marco: Costa Rica, we have two types of weather. Warm and sunny, or warm and raining. There is no other. It could be cold, 70 degrees cold, but other than that, no. Two things, it rains or it's sunny. When it doesn't rain it's like, four or five months. It's cool.

Adam: Oh, God. Hernan, how is it going with you? You're entering, what, it's fall for you, isn't it?

Hernan: We're entering, yeah, entering fall. It's looking good. The days are looking good. I just hope a webinar jam storm doesn't kick me out. [inaudible 00:01:19]. Anyways, it's good to be here, guys.

Adam: Cool. All right. Bradley, how you doing, man?

Bradley: Did he say webinar jam storm? Is that what he said?

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Adam: Yeah.

Bradley: Who knows when that thunderstorm is going to hit. Right? That's a crapshoot, every time. I'm good, man. I'm happy to be here. We got some [inaudible 00:01:42] ready to go. Do we have any announcements?

Adam: Yeah. We do. We got a webinar coming up on Monday, the Rocket Video Ranker. Bradley, remind me, have you used this, or did you talk to these guys? I didn't.

Bradley: Yeah.

Adam: [inaudible 00:01:58] talk to them, so I didn't want to-

Bradley: Yeah. It's Bill Cousins-

Adam: Sorry.

Bradley: And Anthony Aires.

Adam: Mm-hmm (affirmative).

Bradley: We did a webinar a few weeks ago, but we had a webinar jam technical difficulty. We're going to have kind of an encore webinar. We didn't promote it real heavily before, either, anyways, but I've had a chance since then to play [inaudible 00:02:20] with the software, and I'm using the [inaudible 00:02:23] I had created for Live Rank Sniper, as kind of like, I'm extending those case studies in using this application with it as well. It's really exciting. I've got some really, really good results. Think the two of those tools combined are really, really powerful.

I use Live Rank Sniper to identify keywords that you can rank for, but little or no SEO and then use this Rocket Video Ranker, fill channels full of videos and it's really cool the technique that's used. It seems to be very, very effective. I've been testing it a lot over the last week. That webinar is coming up and the study is very much like what I did for Live Rank Sniper, the same case studies, I'm just going to be extending those to after the fact, like Live Rank Sniper identified the keywords, now what do we do? Then, that's where this new app picks up. If that makes sense.

Marco: Cool.

Adam: Yeah. Definitely. All right. You link on the page, definitely signup, come check out the [inaudible 00:03:21] interesting and I got some good stuff to share. Also, Hernan's secret [crosstalk 00:03:28].

Bradley: Adam-

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Adam: Finishing touches up. Yeah.

Bradley: Adam, can you turn your camera off, because you're breaking up, pretty bad?

Adam: I'm just having issue, it seems like everybody is. Is this better?

Bradley: I'll turn mine off, as well, then. How about that?

Adam: Just creepy. I'm staring at a screen of faces. Anyways. All right. [inaudible 00:03:49] touches on some awesome stuff with the SEO Battle plan. Hernan, you got anything you want to share with that, or we're creeping closer, it's coming guys, it's getting close.

Hernan: Yeah. It is. Yeah. It's going to be really, I think it's going to be ready for our own, like by the end of this week.

Adam: Cool.

Hernan: But, it should be ready, yeah, but it should be ready to release over the next, I would say, week, or two.

Adam: Got you.

Hernan: Potentially, we'll tell you more about it, but it's coming up. It's coming up.

Adam: Definitely. The Mastermind members are going to get an early peek at that, but more on that later. Real quick, if you haven't joined us, or you're new to us, by all means please check out the Syndication Academy. I'm going to pop the link in there, if you're not a member check it out. We've got some awesome stuff. It's a great place to start as well as continue if you're looking for content syndication, all sorts of other good stuff. It's something that we definitely keep up to date with update webinars, and all sorts of good stuff. I think that's about it for announcements. If you guys are good to go, I think we'll get into it.

Hernan: Let's do it.

Bradley: All right. I'm going to grab the screen. Hopefully, this will work all right.

Adam: Cool. I got your whole screen.

Bradley: Can you hear me, now?

Adam: Yeah.

Bradley: Okay. Cool.

Adam: Man, that picture is disturbing.

Bradley: Very disturbing photo from Wayne, again, as usual. Thanks Wayne. He's going to be on with us for MasterClass, following today's webinar, I believe, which is going to be kind of cool.

Adding Goo.gl For YouTube Video & Channel Descriptions

Paul [inaudible 00:05:32] is up, and I could swear we answered this question, last week, can you guys confirm that we did answer this last week? “Hey, Bradley. What are your thoughts on coding the goo.gl  to our videos, and channel, and into our syndicated,” I think somebody asked about doing that, it might have been Paul, actually.

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Adam: Yeah.

Bradley: He asked about using that for AdWords ads, remember?

Adam: Yeah.

Hernan: Yeah. I think we already answered that.

Bradley: This is the same question, except instead of it being for the landing page, for the AdWords campaign its videos and channels, YouTube channel. Yeah. I mean, the answer is still the same, Paul. I mean, essentially it's the same answer from last week, except, last week we were talking about quality for it. It's a good, the Google short links are good for when you want Google to know what's happening with the link, at all times. In other words, I don't, you can send, we talked about using CrowdSearch, for example, using the [inaudible 00:06:30] strategy for, let's say that you want to do a post on Tumbler or Blogger, or WordPress, or something like that, and you want a link to a webpage, or to-

Hernan: Yeah.

Bradley: So, you get the embed that's great, but I'm talking about a [inaudible 00:06:49] the Google short link, so that basically Google will know what's going on with that link and when it's clicked and coming from and obviously it knows where it's setting it up in the redirect. Right? My point is, you can set up referral traffic campaigns where you have, CrowdSearch goes to search for a phrase or something from your post, and then it finds your Tumbler property. Click [inaudible 00:07:17] property in the Google search results, clicks on it, and then once that page loads, it clicks on the [inaudible 00:07:22] short link, which takes you to the ultimate destination, either your money site, or wherever you want to send traffic. It could be a video, whatever. So, you're telling, you're allowing Google to inject analytics in that click stream, in other words, [inaudible 00:07:37] activity is happening, so now that's going to count as referral, social referral, or just referral traffic period.

Particularly, from some sites, you can do this with Twitter by the way guys, because tweets will index, and that's a really good traffic signal, to have clicks coming through from tweets, because those are really powerful social signals. That's something you can absolutely do. I don't like spamming with Google links, unless I'm spamming drive stacks stuff, but I don't typically like to do a bunch of spam stuff, like I wouldn't be building GSA links using [inaudible 00:08:10] short links, if that makes sense. We do use a lot of the Google Short Links in drive stacks, and do some pretty cool stuff with that. Also, like I mentioned setting up social referral traffic, those kinds of this are always really good, but you just want to make sure that you're aware of where you're going to be placing that link, because I don't like sending, I don't want Google knowing exactly what's going on, on some of the more spammy stuff that we do. If that makes sense. You guys want to comment on that, at all?

Hernan: No. I think, you nailed it Bradley, because I will pretty much do the same as you described.

Does A Custom Domain Carry The Domain Authority Of A Google Site?

Bradley: Okay. All right. Next, he says, “Bradley, if I change a Google [inaudible 00:08:52] does the [inaudible 00:08:53] carry over to the custom domain?” No. It does not. Marco, and I were discussing this earlier, it does not carry over, but it doesn't matter, because you still benefit from, like guys remember that the domain, like the metric thing isn't so important anymore. I mean, at least, according to what, and through our own testing and all of our properties and things like that, it's more about relevancy than it is about metrics, because metrics are proprietary. They're not Googles metrics, Moz's domain authority page, authority metrics, their proprietary. Majestic's, TrustFlow, and Topical Trust Flow, Citation Flow, and Citation Flow, excuse me, those are also proprietary metrics, so they're only measures or gauges of what they determine is a quality, the quality of a domain, and it's inbound link profile, and that kind of stuff.

I stopped worrying about metrics well over a year a go, now, and I really just don't care about them anymore, but specifically to mapping a custom domain to a Google site domain, you won't get the metrics carrying over, again, I can care less about the metrics, but you will get benefit. You will get the benefit of using the Google sites, because it's Googles own property, and Google knows your domains map to it, and it wants to rank its own properties, that's Googles narcissism at work. I know, because I proved this across several different tests, some of which are in the RYS Academy local case study, but where I mapped a custom domain over to a Google site, and ranked it in the maps pack almost overnight, just using the Google sites it's a horrid site. The site looks awful, but it's ranking, and it's been ranking. I haven't had to do anything else to it. Again, you will benefit from mapping the domain over, the domain metrics [inaudible 00:10:44]. Marco, I know you probably wanted to comment on that. Am I right?

Marco: The only thing that I would add is what we're looking for is the canonical. That's it. Once we get that, then we have all the benefits we need.

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Bradley: That's right. What you'll notice is when you do map a custom domain to a Google site, you'll still be able to see the site on both URLs. Your own custom domain, and the Google sites domain, and if you look at the page source, you'll see that the canonical is set from the Google site over to the custom domain. Both pages will exist, but you'll see the canonical set to what your custom domain is.

Google Update FRED

Bill says, “What's up with Fred?” You know, from what my understanding is, that it's a low quality content and people that have too much ad space on their sites and also low quality content, that's from what my understanding is, is what happened, or what the Fred update was about.

However, I haven't done a lot of research on it guys, because I really didn't have any issues with it, but my point is I read that there was, you know, I don't know, Google if this was, you know, they're always throwing smokescreens out, Google is, but apparently that's like from now on, that's what the updates are going to be called, is just Fred, and I don't know whether that's true or not, but that's what I had heard. So, from what my understanding is, there's a pretty good blog Sistrix, I don't know if you guys are familiar with this, but S-I-S-T-R-I-X dot com, they've got a blog, and they analyzed about 300 websites, from the Fred update, and what they determined at least what they saw the vast majority of sites that got hit, that they analyzed it was because they had poor content, like low quality content, and also ad spaces, and too many ad blocks. Too many ad spaces within a page to make it difficult for viewers to read the content. Right? That's what I hear from the little bit of research that I've done, that's basically my understanding of it, do you guys have any other additional insights about it?

Marco: No. Because I think it's all a smokescreen, it's the same stuff just relabeled, if it's quality then we know what it is, and if it's link based, if it's content quality we know what it is, if it's link based, we know what it is, and so let them call it what they want it's always the same thing. If you're following our train, if you're following the syndication strategy, the RYS strategy, then you can just, oh, I cannot say it, I cannot drop an F-bomb on Hump Day Hangouts, sorry. You can just say, screw Fred. Screw, Penguin, and Panda, and whoever else comes along. Slap him in the ass and tell him to get along.

Using Aged Domain To Help A New Brand Domain

Bradley: There you go. All right. Ivan is up. He says, “Hey, guys, I have created two branded tier one syndication networks. The first the one is attached to my main branded domain, which is an aged domain. The second network, I created recently doesn't have a website, yet, now, I want to create a new website for second brand, how can I use my aged domain to help my new brand of domain? Both are in the same general niche. Thank you.” Let's see. First one branded domain, which is an aged domain, the second network, I want to create a new, how can I use the aged domain to help your new domain? Well, I mean, the only thing I can think of right off the top of my head would be to link over to it, which you could do, and you could do it in an actual legit way, too.

For example, let's say that you take the new domain that you're setting up and the one that you want to push authority to, right, so let's say that you put a good page, or a good post on the site, good content, something that is of value, and then link to it from your aged domain. Right? You can do that, you can actually curate a piece of that content from the new domain on your old domain, that's probably how I would do it, because then it would be absolutely legit. Right? They're in the same topical category, anyways. If you have good content, then other people would want to link to, and possibly reference, which is what you'd be doing if you curate a snippet of that content.

Then, it's perfectly normal for people to do that, so it wouldn't cause any issues. You know, off the top of my head, the first thing I thought about was I'd put a footer link in, but no, because that can actually get you into trouble, so you're better off just doing something like, just referencing, like curating a piece from the new domain on the existing, or aged domain, and then giving attribution link to where you got it, that's going to push good authority over to that site, or you could just do a straight, standard typical link, but I prefer using the curated method, because then you're referencing the content and everything else. That's my own preferred method, but that's what I would do. I would just curate a new piece of content from the new domain onto the existing, or aged domain and then just link via attribution to site the source. Any other ideas, guys? Okay. Derrick is up.

Adam: We're lagging. Sorry.

Schema For Images

Bradley: No worries. Derrick, he says, “How and where do you write the schema for images?” Well, as far as I know there are microdata tags for images, so you can wrap an image within the content, with basically microdata tags. I know, you can also use JSON-LD header scripts that you can link or reference the image URL, and still wrap it in whatever structured data that you want within the code itself, because all it does is reference the element later on in the page, within the header, that's another way you can do it. I know that you could also write JSON-LD directly in the post body now, or article body, as well. How and where do you write the schema for images? It really just depends on, I guess, what's going to be required for the particular page, or site that you're working on. Marco, you want to comment on that a little bit?

Marco: No. I think you answered it perfectly. I mean, there's two ways to do, those are the two ways, you go with Jason or go with HTML, it depends on what is that you want to do and how deep you want to go into schema.

Bradley: Mm-hmm (affirmative). There you go. Derrick, it just really depends. Obviously, microdata is beneficial at times to use, because you can mark up elements within the content body, I know, again, JSON-LD, apparently you can do that as well. I've never done that, I've only used JSON-LD as a header script before, and I've used microdata within the post bodies, so that's typically the way that we would do it, either mark up the actual element within the body of the article itself, or put it in the JSON-LD header, and there's JSON-LD builder, by the way. Structure data builder in SERPSpace. It's a free tool. Right, guys? I mean, that's part of it. As long as you have a subscription, or a membership, or even if it's free, you get access to the JSON-LD tool. Correct? That ones for Adam, really.

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Adam: Yeah. Sorry. I was copying something on to the page and honestly didn't hear what the question was.

Bradley: SERPSpace, the JSON-LD Builder, that's available for anybody that has even a free membership. Correct?

Adam: Yeah. I pull up the link and paste it on the page. If you don't have an account hop over there, create on, it's free, and then you can use it.

Bradley: Okay. There you go. I don't know if there is image markup in it, or not, you'll have to take a look. I haven't played with it, yet, but I know that's a recently added tool that's available.

Adam: Nice.

Bradley: Columbia Jones, is up. By the way, Derrick, let me point this out while you guys are on. Hopefully, last time I looked for these my bookmarks are all screwed up, but let's see if I can pull up a couple of them, here. This is it right here, one of them. I'm going to pull up three articles, these are my three go to articles, guys, for anytime I have to deal with JSON-LD, or any sort of microdata markups, structured data markup, that's what I was looking for, that word. Let me just drop these links here for you guys in just a moment. These are hands down the best, the three best, articles that I've ever come across, or at least I haven't been searching for any other articles since I've collected these three. They're really, really good. This one, especially, the built visible one is really, really good. You can go through here, these guides, every time I have to do anything with structured data, I just always come reference these, because it's not something I know off the top of my head. I always have to come double check everything as I do it. Okay. Check those out. Those are really, really good articles.

Adding Other People's Video In Your YouTube Playlist

Next. Columbia Jones says, “What is the SEO impact of including other people's videos in a playlist on your channel? Is that a good idea? If so, are there any particular suggestions for things to do, or not to do when you add it to your playlist, or feature other people's videos on your channel? Thanks.” Columbia, yeah, you can actually siphon some authority, and actually end up rubbing, like being associated with other high traffic videos. Let me explain. If you take other people's content, particularly videos that have a lot of views, and a lot of social activity like comments, and likes, and that kind of stuff, and you add them to a playlist then especially if in your videos, the ones that you have control over, if you go scrape the tags from the videos that you're going to add to your playlist that aren't yours, so you can do a right click and do a view page source on the watch page and look at the tags.

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There's tools out there that can scrape tags, whatever. Just find out what the tags are and try to find, match a couple of the tags, particularly if there's a brand tag in the video that you're going to be adding to the playlist, like if there's a channel name tag. Some people do that, they'll always put their brand name or their channel name in the tag section. What you can do is take two or three of the tags from the video that you're adding to your playlist, and then also the channel name and add that as a tag for the channel that it's coming from, and what happens is your video, because it's in a playlist alongside those videos you end up having some of those tags in your videos, then what you'll end up with, often times, your video will show up in the related video section on the right hand side, when people are watching the really popular videos, so it's a way to siphon traffic, in other words. You can rub off, like you can glean some authority from just being in close proximity to those videos.

Then, when you use that tag trick, you'll end up starting to get listed in the right hand sidebar for the related videos. Then also you can start coming up at the end screen, when the video ends and there's the suggested videos that comes up at the end, and you can just click inside the video player and go to the next video, or whatever. You'll start popping up in there, too. If you use that particular method, it's not so much, there's probably some SEO benefit to it, as well, because first of all you're adding a themed, a topically themed, or topically relevant video to a playlist, so that's going to increase, reinforce the theme of that playlist if that makes sense, but just take the SEO portion out of it for a minute, you'll get additional traffic, and that's huge for YouTube SEO. If that makes sense, guys. Just engagement on YouTube alone can rank videos, with no additional SEO work, just engagement alone can rank videos.

Again, there's probably some SEO benefit to it. I mean, I know there is, but I think the bigger benefit is the actual traffic that you can get by doing so. If that makes sense. All right. Something else that you can do when you're linking, since, if you're familiar with YouTube silo method and using playlists, we always talk about within the video description of every video that we put in the playlist we always link back up to the playlist, then depending on what type of silo structure you're using will determine what other types of internal links you're going to link with from within the description area. Guys, let's not forget about comments in YouTube. YouTube comments are internal comment links do follow links within YouTube. There very, very powerful. All right.

What you want to do when you setup a YouTube silo is you can go into the comments and comment and then add a link to the next video, or to the playlist, or to both, depending on how you want to set it up. You can do the same thing with other people's videos, because you cannot go edit the other people's video descriptions. Right? You don't have the access to edit their descriptions. However, you can add their video to one of your playlists, and then put a relevant comment that adds value into the comment section of that other persons video, and mention, and it's not 100% success rate, by the way, sometimes their going to get moderated out. But, sometimes they stick. I know, because I've done it. You could write into the comment section and say something like, hey, great video, I really liked this point that you made and make sure that it's somewhere in the middle of the video that you're referencing, so that they know that you watched the video, and that's just a way to get the comment to stick. Then, say, your video is so awesome. Don't lay it on that thick, but you know, it's a good video, by the way, I compiled a playlist of other videos around this same topic, blah, blah, blah. You can check it out. Here.

You can link to the playlist, so now you're actually funneling authority and link juice from that highly trafficked, high authority YouTube video through the comment section up to your playlist where that video also resides along next to all of your other videos. Does that make sense? You'll not only get the SEO benefit, but you'll also get people clicking in the comment section on your playlist URL, and sending traffic to your playlist. Again, another positive signal. Okay. You can absolutely do that. You got to manipulate the comment section, because you don't have access to description, and so you have to be a little bit like, you know, you have to social engineer your comment to where it's likely to stick and not be moderated out as spam. Okay. All right.

Next. Jordan. Okay. He says, “I apologize for having”-

Marco: [crosstalk 00:25:38].

Bradley: I'm sorry. Go ahead.

Marco: Can I just jump in real quick? He asked the same question in the syndication academy group. Can we answer it there, because it's kind of, well, not kind of, it's a silo question.

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Bradley: Okay.

Marco: It gets intricate. That's where I think it's better answered there or either Masterclass, or Mastermind. I'm not sure, Jordan is in either one, but I think this is higher level than Hump Day.

Bradley: Yeah. Sure. That's fine. Jordan, you hear that? You said, this was already posted in syndication academy?

Marco: Yes. I remember seeing it earlier.

Bradley: Okay. All right. We'll make it a point to jump over there and comment on it. I'm going to probably need to be reminded of that, though. Let me make a note of it, I guess. Just a moment.

Marco: I can go in and look for his question and tag you.

Bradley: Yeah. Please, do. If you don't mind.

Marco: Yeah.

Checking Status Of Syndication Network Properties

Bradley: Then, that way we can give him some proper attention. All right, Jordan, we're going to skip your question for now, because he's right, if I get into silo stuff, here, first of all, it will take up the rest of the webinar. Second of all, it will confuse a lot of people that aren't as advanced, yet. You know what I'm saying. Yeah. We'll answer that in Syndication Academy, Jordan. Harvey's up. He says, “I paid someone to create an IFTTT network for my YouTube channel, is there a simple way to check to see if it's actually setup and working? Yes. I uploaded a video to YouTube channel and checked one of my mini blogs to see if it was sent. I didn't see the video forwarded to the blog. Does it take days, or seconds for the IFTTT links to become active?” Harvey, if it's setup right it should be within an hour of you uploading a video, or live streaming a video provided that the video was public on your channel. When you upload a video, if it's set to unlisted or private, it's not going to syndicate, but if it's set to public it will. It should within an hour at tops.

It used to be that it would take up to about 15 minutes, but IFTTT they've changed it now on free accounts and such. I think it can take up to an hour. Just be aware that sometimes when you first connect a syndication network, and you send out your first post, whether it's a blog post with RSS syndication, or if it's a YouTube syndication network. It doesn't matter. Sometimes that first post won't syndicate, to many of the properties, if not all of them. That's why we always call, we call priming the network. Right? You have to post a couple posts. First of all test make sure everything is working, then usually by the second or third post everything seems to be firing. Something that you can do, what I would suggest doing is if you upload a second video, and you make sure that it's set to public, and you still see that it hasn't syndicated within an hour or so, you can login to IFTTT and just go to the services menu, the dropdown, hit services and that's going to pull up all of the channels, they used to be called channels, but now, they're called services, so all of the apps that are connected Blogger, WordPress, Tumbler, your YouTube channels.

Start with the trigger. Reconnect the trigger. What I mean by that is go to Firefox, clear your browser, cache cookies, whatever. Login to that YouTube account, okay, that's supposed to be the trigger for the network, then login to IFTTT, go to services menu, search for YouTube, click on YouTube, click settings, and click reconnect, or edit connection. That's of your trigger. Always start with reconnecting your trigger first, before starting to reconnect your action channels, because a lot of times if it's your trigger channel, obviously, it's not going to work correctly for any of your actions, that you've got set up. Again, start with reconnecting your YouTube channel, then test again. Try to upload another video. See what happens. That's why it's important to test guys before you setup a marketing campaign with your new network and start publishing content to your blog or your YouTube channel, make sure it's working, first.

Marco: If I can add something.

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Bradley: Yeah.

Marco: Because this came up during a webinar that we just did, why people should purchase things from us, the originators, from the ones who actually created the training and trained the VA's, to do it correctly. If you had come to us we would be doing all of this for you, Harvey, instead of you having to go and find out why your IFTTT.

Bradley: Right.

Marco: Doesn't seem to be working, correctly. If it's our issue, and if we cause it, we would do everything that's in our power to get it right, or to do right by you, because we have, we've done it before. We've gone in and fixed it, and changed it, and done tons of things, when we don't deliver the product as promised, which we usually tend to do, there's always human error, because we have people creating networks hooking them together, whatever. Sometimes, something slips and so when this happens, you can come to us, and say, “Hey, guys, I'm having problems. What can I do?” Instead of having to figure out, now. Now, you're going to spend your valuable time fixing something that should have been fixed by the person who delivered it.

Bradley: I agree with [crosstalk 00:30:47].

Marco: Reasons why. This is why.

Bradley: I agree with that. The thing is, is part of the process, remember our networks are built a 100% manually, guys, there's absolutely zero automation used. Okay. It's a 100% manually built by hand, and our team, excuse me, our builders, our team of builders, they know as part of the process to set that to publish a seed post, or a video, or whatever, to test it. Again, Harvey, it's kind of a pain in the ass, if you've got to do it yourself, I totally agree. But, you should check in any way. Even when you get them from us, guys, make sure you check them, because sometimes and it's just the nature of the syndication network, sometimes IFTTT doesn't fire correctly, and it could be just as simple, it could just be that you need to upload a second video, or publish a second post and it will start to fire, correctly. Sometimes, it's just a matter of reconnecting the channels, because something happened and the connection was lost. Even though, it might show that it's connected, just reconnecting the channel, reauthorizing IFTTT to that app will help it to start firing, correctly.

Marco: You can go to SERPSpace and monitor these networks.

Bradley: Yeah.

Marco: I mean, we have that available in SERPSpace.

Selling Syndication Networks To Clients

Bradley: Okay. Alexander is up. He says, “What's up, guys? Shit I cannot believe I lost to Marco's webinar. Damn. Question about selling networks. How do you guys approach the selling? You explained the syndication idea and then sell the network? Sell links, and use a network to it, or just sell the results? You'll rank just post on the blog. I see that network selling as a huge opportunity to make money, while getting new clients learn more about SEO, Semantic Mastery style.” All right. Alexander, the way that I sold them, when I was selling a lot of networks to local businesses, is I would come at it at more of the social media approach, then SEO, because SEO, you start talking SEO with most local businesses, and you're going to turn them off. Their eyes are going to glaze over, or they've already had some shitty experience with some idiot that didn't know what they were doing, or whatever. They lost money, blah, blah, blah.

I try to approach it as more of the social media and the content marketing side of things. What I do, when I was selling a lot of networks to businesses, I would talk about, you know, I would ask, I would always ask questions. There's a great book, I believe it's called, Spin Selling. It's a way that you, the process for pitching and closing clients is asking questions to where, you're asking them questions that leads them to actually answer your questions in a way that leads them to realize that your solution is the best fit for them. What I would always do is start asking the business owner, are you doing any social media marketing? Most of the time, people would say, no, and I would ask them, may I ask you why you're not doing social media? Then, they would tell me about how complicated it was, and there's too many different networks to post to, and it just takes too much time. How are they supposed to do that when their running their business? All this.

This Stuff Works
You let them start talking about all these pain points as to why their not doing it, even though, that they know they should, because you say that. Are you doing social media marketing? Would you agree Mr. or Mrs. Business Owner that you should have a presence on Facebook, and potentially Twitter, and maybe even LinkedIn? Depending on what type of business they have. Maybe have a YouTube channel, because there's so much traffic there, and there's a lot of customers hanging out in those areas that need your products or services. Wouldn't you agree that it's pretty important to have a presence on those, and not just a presence, but be active on a regular basis? Oh, yeah, absolutely, I totally agree. Why aren't you there, then? May I ask what's preventing you, or stopping you from having all of those working for you, 24 hour a day salesmen, and saleswomen sending leads into your business without you needing to be there? Oh, because it's too complicated. There's too many properties. There's too much setup. I don't have the time. I'm running my business. Somebody's got to manage all of those properties, blah, blah, blah.

That would be a perfect lead in for me to say, well, what if I was to show you a way, where we can get all of those properties populated with content, consistently, and all you have to do is manage one property. Meaning your blog. In fact, what if I was able to provide you your blogging services, as well? If you didn't even have to worry about that, what if we were to update your social media, all of your properties, and update your blog on a weekly basis, blah, blah, blah. That's what I would do. Alexander, I didn't sell the networks as standalone networks, because that wouldn't do anything for the client. Right? That wouldn't do anything for the business. I would always use it as a way to sell them on content marketing services. If that makes sense. Because I would tell them, what good is having a presence on all of these social media networks, if you don't have content. Right?

You have to posting regularly. Why Mr. or Mrs. Business Owner aren't you content marketing? You're aware of the fact that it's important to update social media properties. You know that it can provide results, but why aren't you doing it? Again, let them talk about all the reasons why it sucks, and they hate, and they don't want to do it, but, they know that it's valuable. That's the whole point. You constantly allow them to keep talking themselves into why the need somebody to do it, and then you're that person. That's what I would do, I would always sell the networks as a front end sale that would lead me to ongoing marketing services, such as content marketing. Obviously, sometimes, a lot of the times, search engine rankings, or positioning would come up, but I always try to approach it as a content marketing service, more than anything else, because they seem to grasp that more than search engine optimization. You can use that as kind of an added benefit. Right?

My point is you can sell it to them as a content marketing service and this is going to be your syndication network that your brand announcement channel. Right? You can state it that way. You can say, this is going to give you ubiquity. Right? You're going to be ubiquitous on the web. Your brand is going to be all over the place, and your content is going to constantly be getting in front of people to remind them that you're there, because you've got this syndication network and you're producing content, and publishing content on a consistent basis, that's useful, or helpful, or blah, blah, blah to your customers and your services, or your customers and clients. All right.

Then, you could say, but as a benefit, for doing this, this being in front of people and getting your brand out there, out across the web to as many places as you can, as a benefit of that you should also start to see your search positioning start to increase. Your rankings will improve. If we set it up, correctly, we can get it to where that would be an added benefit. That's an additional benefit of being in front of your customers, and building an audience.

This Stuff Works
If you approach it that way, guys, that was the easiest way for me to sell them. At the height of me selling syndication networks to local businesses, I would sell anywhere between six to 10 of them a month, and I would sell them at 600 bucks or 700 bucks a piece. I was outsourcing them for about 50 bucks. There's a lot of money to be made in selling syndication networks. Just so you guys know. I remember, the first, there was a market place like SEO Clerks, or something like that, I don't remember the name of the site, but I put up an ad, a listing, this is before Syndication Academy was made public, guys. This was when I was just using it for my own business, and I had already trained some virtual assistants to build them for me, and I was selling them to local businesses, but I put up a page, a sales page on one of these SEO Clerk sites, or like Conquer, it's similar to that. Right?

I put up a page, it said, I'll build these IFTTT networks, I put the graphic up, I think I said, 200, or maybe it was 199, or something like that per network. I was outsourcing them at that point, I had virtual assistants full-time, basically on staff. Working for me for full-time building networks. Some of those, by the way, those two original builders are still with us, today. They're on the SERPSpace builders, now. One of them is the team leader, actually, but this was I mean four years ago.

I put this listing up and I said, I think it was $199.00 or something like that, and I had a guy from Australia contact me. He was an SEO agency owner. He contacted me and said, man, I really like the idea of these things, these syndication networks, would you be able to produce volume for me, if I was to buy 10 at a time, for example? I was like, hell, yeah. I sold them 10 at a time. 10 networks at a time, just branded tier one networks, guys. I sold them 10 networks at a time for a 1,000 bucks, so a $100.00 per network, and I was outsourcing them for roughly $45.00 to $50.00 a piece. I ended up, basically, doubling up my money for doing nothing.

I would just collect the details and send them over to my virtual assistants, and he was [inaudible 00:40:00] volume buyer, this guy ended up buying like 20, 30 networks a month, for several months in a row. That was just another nice stream of income just selling wholesale networks to an SEO agency. It's just because all I did was have my virtual assistants that were building for me, I just kept feeding them the work. This is something that you guys can do, because if you have access to Syndication Academy, we've told you if you want to hire your own virtual assistants and put them through the training, do it. We're totally cool with that, guys.

You can buy them from us, too, buy the way, and you can just resell our own network, the networks that we build, and you don't even have to hire your own virtual assistants. That's an even better way, because then you know they are up to specs, to our standards. Anyway, I just wanted to mention that, because again, Alexander, if you approach it from not an SEO standpoint, you'll scare more people away if you start mentioning links, and back links, and Google SEO, and all that stuff. Approach it from a content marketing, and a social media, and brand building, a branding thing. If you do that, you'll end up landing more clients, that way.

Marco: I would just add a caution. Don't sell rankings. You cannot do that.

Bradley: That's correct.

Marco: You cannot guarantee them. Guarantee traffic, you can guarantee results, just not traffic, I'm sorry, just not rankings. There's no way.

Drive Stacks Issues

Bradley: Awesome. All right. Shane's up. He says, “Question regarding drive stacks. I put one together, and the next day I had two Google Plus posts rankings,” oh, Google Plus posts, he was probably seeing personalized results, “positions three and four for my top keyword. Then, I thought, how can I mess this up? And, I went into one of the posts and added a link, the next day, poof, they were gone and haven't returned. Should I scrape the stack, and rebuild? Keep sending links to drive properties, or route it out?” Okay. Shane, if you saw a Google Plus post in the search results, it's about an 80% chance that it was because you're seeing personalized results, when you searched. I would recommend, what I mean by that, guys, is if we go over here to Google for a minute. Let's just search for something, I don't know, what should I search for? I'm just going to look our own, Semantic Mastery. All right.

If I come over here, if you see right here where it says, settings. You see how it says, let's see, where is search settings, turn ons, maybe because I have it turned off? I don't know. There is usually, where it says, hide private results, I have it, I think that's because I have it actually turned off in my Chrome settings, but if I go into Firefox and do it, same thing. You see, if I log into a profile in Firefox, and I search through one of my mini personas, and I see a Google Plus post, a lot of times there will be a little square image, too, alongside of it. Then, I know that my personalized results are showing. I'll come up and I'll click that, they've changed the serps again, recently, as far as the tools and stuff, but you click settings and you'll see, it will say hide personalized results, and if you click that, it will refresh the page, and those posts will be gone. Chances are that's what you saw.

This Stuff Works
Yes, Google Plus posts are indexing, guys, but it's rare that you see a Google Plus post on page one, or even the first couple of pages for keyword. I mean, it's not impossible, but it's rare. Most of the time when you see Google Plus post in search results is because it's showing personalized results. Okay. First of all, I would say turn that off. Something that you can do, Shane, is open up a different browser. I use Firefox as my SEO browser, because I always clean cache in cookies, so that I can have a clean browser, a clean search environment, with no cookies, no cache, no browsing history, so that I can see more normalized results. If that makes sense. All right.

Marco: As far as-

Bradley: As far as, that, just one moment. The other thing is I noticed, I know your talking about Google Plus posts, but drive stack properties they will bounce in and out of the index, especially when their new. They'll bounce in and out for a while, I don't know what, maybe Marco has some insight on how long that happens, but eventually they'll settle in and they should stick. Go ahead, Marco.

Marco: No. I was going to add for people that want to know, in Chrome, now, you just go into settings, search settings, and you check whether you want to use private results, or not to use them, that's how that's filtered out, now.

Bradley: Okay.

Marco: As far as getting things to show, or excuse me, or drive files and folders, and whatever ranking or not ranking, they'll not only come in and out of the rankings, they'll come in and out of the index. It depends-

Bradley: Yeah.

Marco: On how often you hit them. It depends on what else you're doing, if you're adding properties. Everything depends. Right? Everything on the web depends on other actions, and it's something that you cannot control, but eventually, once it clears, if you just set it and leave it alone, if you can, I cannot wait that long, but it's around the 60 to 70 day mark, you'll see that it finally just settles and sticks. The SEO general result, it's been unmovable.

Bradley: For years.

Marco: Yeah. It's coming on its birthday.

Bradley: Shane, that's what I'm trying to say about the drive files is they'll bounce a lot when you first set them up. They'll bounce in and out of the index a lot, but after, like Marco said, I don't know what the threshold is, but I know that after several weeks they'll end up settling in and sticking, and staying indexed, and that's what I'm seeing. I've got a case study that we're doing for Local Kingpin, right now. Which, by the way, I forgot to mention this at the beginning, anybody that bought Local Kingpin, we just added the Facebook ads for local modules that Hernan recorded.

That was just added today, it's module eight in Local Kingpin, so you've got that full video training series about Facebook ads for local, and I forgot to mention that at the beginning. Yeah. One of the properties for that, a local case study was my maps, Google My Maps, and it was bouncing a lot, but now it's permanently placed on page one, and it's been there for may weeks now. Those are one of those things that just takes time, but once it settles in they typically stick, and they won't budge. All right.

BrowSEO For Local Marketing

[inaudible 00:46:19] says, “Hey, Bradley and the whole team. Bradley what is the number one thing you use Browseo for relating to your local marketing efforts?” Right now, for me, I'm using it a ton for YouTube, because I'm doing a lot of YouTube spam stuff. For about a year, I'd gotten away from doing much spam stuff, because I was doing all paid traffic, I'm still doing the paid traffic, but recently just because of a couple tools, Live Rank Sniper, and now Rocket Video Pro, or excuse me Rocket Video Ranker, for next week. I've had to start spamming the web with YouTube, again. It's been fun. I kind of missed my spamming days. It's kind of fun to get back into the swing of things. I'm using Browseo, I mean, I've got it open, right here, you can see. I'm in it all the time, now.

This Stuff Works
For somebody that's been in SEO's as long as I have been, I never used ScrapeBox, and people used to say, that's blasphemy, how could you be in SEO and not use ScrapeBox. Well, I can see Browseo as being like that tool, now. They just opened up a monthly, recently, too, by the way. I use it just so I can login and out of properties, now, with a signed IP's or proxies, and start building, and I started building digital footprints for these personas, here, because guys I was just telling Shane about using Firefox for doing all your SEO activities, and I constantly am cleaning that browser. Right? I'm doing the same process that we teach in Syndication Academy, where you clear browsing history. If you have the add on bar in Firefox, any used proxy tool, which is a plugin, and you right click and do, clean every cookie, and clear flash cookies.

Then, you close down the browser, then you run c-cleaner. Then, you open up the browser again and then you swap out proxies, if you're using proxies, you got to go into Foxy Proxy, it's just a pain in the ass. Not only that, but every time you switch profiles, you go through that process and you wipe the browser clean, now, you log back in, and you're logging into a clean session. With no browsing history. No cookies. No footprint at all. Right? So, it looks a bit odd. One of the ways that Google is validating entities, now, guys, is it's looking for those digital footprints. That's why Syndication Academy works so well when we build out these syndication networks, because we're cleaning our digital footprint and we're telling Google this is us. This is us all over the web, and we're interlinking everything so there's no mistake made. That this is us. Right?

Well, the same thing occurs with our profiles. You want to start building digital footprints with your profiles. Browseo is a tool that allows us to do that. Every time I log into any one of these profiles, guys, and all the different folders That I got and stuff, here, I'm already logged in. There's a browsing history there. There's cookies that have accrued. Those are real live looking profiles to Google and to Facebook. You can actually create spam on Facebook profiles in Browseo. I don't recommend doing it from your main IP, or if you were doing it from home, after a couple of login sessions, and different login sessions, excuse me, you'll end up with IP lock, but with Browseo you won't get that. Again, this is one of those tools, guys, because I'm starting to do more spam stuff, I'm still doing paid advertising, but I'm doing a lot more spam testing, again, Browseo is like it's just open from the moment I sit down in front of my computer until the moment I get off. Okay. Great, great tool, by the way.

We're almost out of time. I see that, guys. “PS, loved the Semantic rants from you all, and great to hear your perspectives on things not always related to SEO. Thanks.” I appreciate that, Jeff. We really did that intentionally so that we could just connect with you guys more so than just on a training level. I think that's important. He said, “I was considering posting a rant question on how to install a chimney in one's butt hole,” Google Plus on that, that's awesome.

Marco: That's funny. I already did.

Bradley: “To release all the smoke that is trying be blown up there by some other SES,” that's awesome. All right, guys. We've got, oh, yeah, okay, I'm going to answer Paul's question real quick, guys, then we're going to wrap it up, because we've got Masterclass in just a couple minutes, and guys, anybody that is a Masterclass member, be sure you are there today. We've got some announcements and things we're going to go through. We got a couple special guests coming on, too. All right. Paul says, “Bradley, do you have anything planned as far as video training for Browseo in the pipeline?” Funny you should say that, Paul, actually because I am using it so much, right now, and during our corporate meeting, yesterday, I brought that up with my partners and said, I think very well within the next couple months I could have a how I use Browseo for YouTube spam training course, or it's probably going to be on just, right now, because I'm using it specifically for a lot of YouTube spam stuff, that's where at least my initial direction or thought is how I'm going to take this course.

If I proceed with it, which I think I'm going to. I'm going to do a training course on how I'm using Browseo and spamming the web, and monetizing it. At the same time, it could end up morphing into something beyond just YouTube stuff, and it very may well, because it's part of building digital footprints. I'm going to have the profiles with Facebook accounts, and LinkedIn accounts, and all that kind of stuff. I'm going to have to start building them, as well. We were talking about possibly figuring out a way to set up a process to where we could train virtual assistants on how to do that kind of stuff, and that might be something that could be included in the training. I don't know. Guys, it's just a thought. These are just some ideas. Paul, just know that it is being considered. It's probably something that we'll come out with in the next few months, just remind me, again, from time to time and I'll give you updates. All right. Okay, guys, we've got to wrap it up to get ready for Masterclass. Thanks, everybody for being here.

Marco: Bye, everyone.

Adam: See you, everyone.

This Stuff Works


How To Sell The Benefits Of IFTTT Networks To Local Business Owners?

By April

During episode 94 of our weekly Hump Day Hangouts, one participant asked about the best ways of selling the benefits of IFTTT networks to local business owners.

The exact question was:

Hi guys, hope your well. Got a question for you Bradley.

I know you mentioned in the V2 training about selling networks to local business owners, but how do you sell them on the benefits, and how were you prospecting when you were selling multiple networks a month?

I know that might be too in depth to answer here, but I can build networks pretty damn fast now and would like to build up some cash by selling some networks so any advice on prospecting and selling the benefits would be much appreciated.
Thanks.

This Stuff Works


Weekly SEO Q&A – Hump Day Hangouts – Episode 94

By April

Click on the video above to watch Episode 94 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Well nobody's going to believe it but we're laughing about a flag. Anyways, welcome everybody to Humpday Hangouts, episode 94. Today is the 24th of August. We've got everybody here, so let's say hello. Chris, how's it going man?

Chris: Doing good. How are you doing?

Adam: Can't complain, it's good to be back. Hernon how are you doing?

Chris: Hey guys, hey everyone, it's really good to be here.

Adam: Good deal. Marco what's up with the weather today?

Marco: Oh man it's beautiful. It's been beautiful all day. Couldn't be better. Wish you guys were here.

Adam: Yeah, no kidding. Last but not least, Bradley, how are you doing?

Bradley: I'm good man. I don't have my curtain up because it's too damn hot here, so…

Adam: Yeah, I think we've got about the same weather. You're probably a couple degrees warmer, so.

Bradley: Yeah, it's too hot for that, man. Last week I tried to do it with the curtain up and by the end of the webinar I was sitting in a puddle and I was like, ugh, I'm not doing that again, so.

Adam: Good deal. Well we don't have a whole lot of announcements today for everybody so we're just going to roll through this. If you got the Humpday Hangout's announcement email you know that we've got via Mastery PR a pretty cool launch coming out next week, so [inaudible 00:01:09] Kingpin will be sending out some more information about that. If you're involved in content which as an SEO, a marketer, a freelancer, agency owner, this is something you want to keep your eye out for.

Bradley: If you're no the web you're dealing with content.

This Stuff Works

Adam: Yeah. If you want to speed it up, if you want to save money, if you want to free up your time to work on your business then this is definitely something you want to be checking out. Also, we wanted to mention we got a lot of responses about the announcement of Google hangouts and how they're changing that. While we appreciate everybody's responses I would ask if you want to post in our groups, that's fine, please don't message Bradley privately because when 200 people do that, that gets kind of tough. Like I said, we do appreciate when people send us stuff, but by all means, share it on our page, do something like that so, Bradley if you want to just mention to people what the deal is with that and how we're not going down in flames any time soon.

Bradley: The deal is Google hangouts, being able to initiate a hangout on air from Google, is being stopped. It's not going to be available to do that anymore. I've gotten dozens and dozens of private messages from all our little helper bees out there that wanted to relay the message to me, as if I didn't already know. So we do appreciate it but use the public groups to do that guys because it does become quite a bit annoying when I get 150 PMs from people saying, “Did you know?”, “No I hadn't heard before but thanks.”

That said, we always initiate everything through YouTube guys, we always have, ever since day one. So it shouldn't affect us at all. Until it actually rolls out we won't be 100% sure but it should not affect us at all. Google Plus is not going anywhere, and you guys all just come to the event page. Everything that we set up on our end for the webinars is done through YouTube so it shouldn't affect us at all, but just wanted to give you guys a heads up. We are aware of it, so please don't PM me. Other than that, yeah we're good to go.

Adam: Sounds good. Anybody else have anything we need to talk about?

Chris: I think we're good.

Adam: Al right let's get rolling.

Bradley: All right, cool, we got questions, so let me grab the screen. Oops, wrong button. Grab the whole screen and lock it. You guys confirm that we are good to go.

Adam: Looking good. Got your whole screen.

Bradley: I really like the gift that you put in there Adam.

Adam: Thank you. I found out slack has a bot, for anybody out there who's using slack. You just give it a keyword and it randomly pulls one in so you never know what you're going to get.

Bradley: So you put “Like a boss” in there and this is what it did?

Adam: Yeah, watch this. I'll do this again live because this is what people really want to see on Humpday Hangouts.

This Stuff Works

Bradley: That's really nice.

Adam: There we go. There's number two.

How To Sell The Benefits Of IFTTT Networks To Local Business Owners?

Bradley: It can't be all business, you know what I mean? Okay, I kind of like the dancing dickhead better, this one. Anyways, all right, let's get into it. Mark O'Connell's got the first question.

Mark O’Connell: Hi guys, hope you are well, go at question for you Bradley.

Bradley: All right.

“I know you mentioned in the V2 training about selling networks to local business owners, but how do you sell them on the benefits and how were you prospecting when you were selling multiple networks a month? I know that might be too in depth to answer here but I can-” The old network's pretty damn fast now, well that's sweet Mark. -“and would like to be able to build up some cash by selling some networks, so any advice on prospecting and selling benefits would be much appreciated. Thanks.

That's actually a really good question Mark. You know we have, I thought I had training in the V2 course about reselling networks. If not, I know that we did it in the monetization webinar which was the bonus webinar after the launch was over. So you might want to go back and review that because we talk about monetizing it in there in depth, but we can cover it briefly here as well.

When I was selling a lot of networks it was basically because … well, first of all I had a pretty big client base so when I started selling networks I was able to, just basically what I call shake the bushes, and that's just go hit my existing client base and up sell them on additional services so that was pretty simple. Whenever I go to prospect or pitch for any new clients, which I do very little of now, if at all, but when I was pitching or prospecting clients, it's just part of an overall SEO strategy.

So, when I would, it wasn't necessarily that I was just selling them a network and that was it. It was an overall strategy for marketing services, right? Which would include SEO, local SEO if they were a local business and content marketing. It's all one in the same. When I provide marketing services it's not just SEO on page or off page. Very, very rarely did I ever have any clients where I was just providing link building services for example. Most of the time it was an all encompassing overall marketing strategy which included on page SEO, social media, content marketing, off page SEO so link building, that kind of thing, but all of that was pretty much accomplished through the IFTTT networks and content marketing, right? So that's pretty much the foundation that all of my SEO services were built upon and that's how I've been doing it for years.

As far as selling on the benefits, what I would do is I would ask questions of prospects. By the way, in case you guys aren't aware of that, that's the best way to pitch clients is to ask them questions about their marketing strategy because then you allow them to speak and uncover their weaknesses for you. Then you can craft their message based around their responses and you can actually lead them into coming … They come to the realization that the marketing sucks on their own without you having to point that out because you just get them talking about their marketing strategies.

So one of the things that I would do often is I would ask Mr Business Owner, are you doing any social media marketing? Invariably or 90% of the time, the answers were either no, or yeah, we post on our Facebook page occasionally but it's never done anything for us. And that's it. Those are pretty much the two standard responses that I would get was either no we don't do any social media marketing or yes I did this or that and it didn't work so I stopped.

So I would explain to them, look, I completely understand, if you only post on your Facebook page every now and then or send a Tweet out every now and then you can't really expect to get any results, and I understand because you're running your business that you don't have time to manage all these social media profiles and properties. However, yo would agree that if you were to have consistency in your social media marketing you'd probably see some fairly good results, am I right? Yes. Okay, well what were you doing whenever you tried to do any social media marketing? Tell me what your strategy was. Then I let them talk a little bit so that I'd get to hear about how bad it was. Then I would use some of their answer in part of what I would say about okay, well, this is what we can do. Would you agree?

You always want to ask leading questions where you can get that yes. You want to keep getting a yes answer out of your prospects because that puts them in that positive frame of mind later where they're more likely to say yes later on to your proposal, but again, ask a lot of questions.

This Stuff Works

Then what I would do is I would explain to them that if we had a way where we could just focus on updating content in one location, which would be their main website or blog, but you don't say blog to a prospect because they don't understand what that means most of the time. You just say if we were to update content in just one location on a regular basis your website, and then have that content automatically distributed across all of your social media profiles, plus all the main social media platforms. I would list them off, Google Plus, Facebook, Twitter, LinkedIn, Youtube if you're using video, Pinterest if you wanted to, I would start naming off the main ones they would know about. I would say plus, in addition to that, about 15 other sites, social media and web 2.0 platforms and I would say other sites on the web where we could republish your content, all from one location, you only have to manage one location, don't you think that would be a lot easier to manage? Well, yeah of course it would. They would say, well yeah, of course it would.

All right, here, let me show you what, this is a service that I can provide and let me show you how it works. I would show them a graphic, the same graphic that you guys have access to, which would just show that wheel essentially, that network ring. I would say look this is the center point here, this is your website, all we need to do is make sure that I have this system, or this structure, set up properly. Everything's going to be branded, it's going to have a consistent theme, the graphics are going to be consistent across all of them so it'll be your branding, your logo, all of that. All we need to do is update content from your website. Published content regularly and consistently to your website and that's going to automatically update all of these properties which is going to help with your SEO, in other words it's going to help you rank better in Google and it's also going to help generate additional traffic outside of Google because on all of those platforms there's traffic as well.

That's how I would always frame it. I wouldn't' frame it as … Trust me, guys, I'm 100% guilty of using SEO terminology with prospects, and that's the quickest way to lose a prospect is to start using our industry terms with them.

Adam: Yeah, no techno babble. Tell them the results and walk them through what's going to happen.

Bradley: That's right.

Adam: Get them thinking about what they're going to have at the end of this.

Bradley: You want to simplify it. Dumb it down, so to speak, for the clients. You don't want to use the techno babble as Adam just said. You want to really, like I said, I had really good success with always asking a lot of questions, asking leading questions to where I'd get them to agree and say yes, yes, yes multiple times. Then I would use some of their responses to the questions that I ask in how I would frame my proposal. It was pretty much a no-brainer. I probably sold an 80% close ratio on … I don't have exact figures, but I would say probably 8/10 people that I would pitch a network to I'd be able to sell them on it.

Even clients that I didn't have ongoing SEO services with I could still sell IFTTT networks to if they were doing some sort of content regular publishing on their, even irregular. For example, I have an eye doctor client. She's one of the most low maintenance clients I've ever had. I've had her for four years. She was one of my first clients. I still do SEO services for her. You guys would puke if you found out how little I charged her per month, but sh was one of my first clients and she's just been grandfathered into that price ever since.

She does a blog post about once per quarter. Once per quarter a year, guys, that's like once every three months she'll do a blog post. But that was enough for me to be able to sell her on an IFTTT network, even though I don't do any content marketing for her, all I do is maintain her maps position and that's it. Because she posted once every quarter or so, so about three or four posts per year is really what she does, I told her, hey you would benefit from having this network. I explained it to her and so she purchased it. I was able to make $700 or $800 or whatever it was that I charged. Actually, at the time for her it was probably a lot less, but to charge her for that network and now every time she does a post it syndicates out across her network. THere's not nearly as much activity as she should have, but I was still able to sell her on that network.

So, hopefully that was helpful. Adam you'd know, what's the name of that, is it Ask? The name of the book.

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Adam: Yeah, it's by Ryan Levesque, if I messed up his name I'm sorry, but it's Ask. Yes you can, yeah.

Bradley: That's a great book. There's another one. Shit I can't remember then name of it now. If I can think about it, there's another book that I read that was similar to that one and that's the one that taught me how to ask questions the correct way when prospecting. It's kind of a sales type book, but, if I can remember it after the webinars guys I'll come back and post it on this page, a link to that book, because it was a really, really good book.

How Many Tiers Are Allowed When Setting Up Non-Video RSS Networks?

Adam: The next one is Greg. He says, “How deep can I set up my RSS not video networks? Tier 3, tier 4. My tier 2 is well themed and all running independent RSS feeds slow drip or would it be better just to juice the tier 2 networks? Also about interlinking between networks if they are the same people where person would be on separate tier 2 network and the company on tier 1? Muchos gracias”

I don't understand the second part of the question about interlinking. “the same people where the person would be on separate tier 2 network and company-” I don't really follow that one.

But as far as how far out can you go? You can go out as far as you want with the automated networks, guys, although I don't recommend that for websites. For YouTube, fine. I really don't recommend doing that for websites, guys, as I've said 1,000 times, and this will be 1,001 I really recommend that you only do a tier 1 network for your websites.

You can, look Greg, if you're doing everything like you just mentioned, you've got it well themed and you're running independent RSS feeds, then that's great, that's perfect. I still wouldn't go beyond tier 2 myself personally because it's just so complicated if you start going out to tier 3 and tier 4.

There's so many different parts that can breakdown that the maintenance required to keep that running smoothly, to me, is there's just … What do they call it? The Law of Diminishing Returns. At some point it's going to be too cumbersome to maintain. In fact, I think tier 2 networks are too cumbersome to maintain for blog syndication. For YouTube it's a no brainer because it doesn't require any maintenance. But for blog syndication it does because you've always got to be monitoring feeds and things like that. You can use ServeSpace or network monitor to help ease that pain a bit, but it's still going to be a bit cumbersome to monitor all that stuff.

Anytime anybody else's feed goes down, now you've lost a content source you've gotta go in and update your networks and all that kind of stuff. To me, it's not worth it if you're only doing one or two or a handful of sites guys, then by all means do it, but when you start managing multiple sites, guys, it becomes too much of a pain in the ass. In my opinion I'd rather just stick with a tier 1 network and just really build that up and I'd get just as good of results out of that really.

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But yeah, Greg, as far as I'm concerned. You can go out as long as you're setting it up correctly the way that we suggest and you're minimizing your footprint. You can't eliminate it, but you can minimize it, then you can go out as far as you want but I think your time is better spent somewhere else, though, really.

As far as the interlinking, if you're on the webinar now Greg, if you want to post a little bit more clarification about the second part, I'd be happy to answer that, I'm just not real clear on what you're asking here.

When Poking, What Is The Going Rate To The Client For A Page 1 Google Keyword That You Find?  

Nate's next. Hey Nate. He usually says, “Hey, Nate here.” Nate says, “When poking what is the going rate to the client for a page 1 Google keyword that you find? How do you protect it from someone else just coming in and using it?”

Well, the going rate, it depends. Every keyword is going to be different, at least that's the way I do it. I mentioned this before and I know a lot of people think I'm crazy but when I do wholesale SEO services to video production companies, my typical rate is $100 per month per video, that's it. Or $100 per month per keyword really. That's very, very low, but I don't have to do any of the sales, I don't have to do any of the client … I don't' have to deal with the client at all, the video production company handles all of that. They just send me the work order, I do the work, I get paid. So to me $100 a month per keyword is perfect because it's like hands free for me. All I gotta do is maintain my networks and do the SEO. You know, I'm the man be hind the curtain and pay no attention to me type thing.

As far as, it varies, if it's going to be something really competitive, you're going to want to charge a lot more. If it's something dead simple to rank then you don't' have to charge very much. In fact, if I'm doing a foot in the door strategy with video SEO, which is typically what I use video SEO for guys is a foot in the door strategy. Video SEO is not my main revenue-generating activity. It's not my main service. I love to use VIDEO SEO as a foot in the door because I can get results fairly quickly and I can prove that I know what I'm doing to a prospect, and then from that point I can up sell them on map services or organic services or now paper click services because I'm doing that now.

So I can up sell them on website redesign. I can up sell them on IFTTT networks and content marketing services. When it comes to just video SEO if I go to a client or like, for example, the video production company comes to me and says, Hey look we've got a client here and they're interested in these five keywords instead of just one, what can you do for me?

What I'll do is I'll go poke those five keywords plus a whole bunch of others, once I do my keyword research and I figure out what other potential keywords there are that could be beneficial to their business. The ones that rise to the top or rise the highest are the ones that I'll go back to the client and say, okay, look, here's the deal. Especially if a lot of them are easy. If I test 10 keywords and they want five keywords and I can get three keywords to page 1 with no SEO work because I'm just poking it. I test them and I know I can get them to page 1 without even doing any SEO work, then all I'm doing is working on two keywords maybe that are going to require a little bit of SEO work.

So I might give them a deal and say it's not going to be $500 for five videos for the month, I might do a deal and say I'll give you five videos at $80 a month per video so it'll be $400 a month. What's interesting then is I'm really only working on two videos anyways and I'm getting $400 a month because the other three I've already proved by poking that I can rank those with no work.

So my point is I actually end up making more money by offering a package deal with more keywords, but many of those keywords don't require any work. So I end up getting more money on a volume basis. I get less money per video but more money because of the volume but I'm doing less work because I'm only working on a couple of the keywords. Sot hat's just something typically I'll do.

For example one of the more recent jobs that I did for that company was five videos. I charged the guy $450 a month for five videos. What I ended up doing was I poked 34 keywords and I ended up ranking 14 keywords, 14 videos for him and I charged him $450 a month. Well I wasn't going to go in and take all those other videos down. They were already up and generating traffic. So all Id id was way over deliver. When I said on the report you guys paid for five, here's 14, how do you like me now? That client's been paying me for like 14 months for various video SEO services and now we're probably going to end up doing some ad words for video campaigns for them as well which is great.

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My point is that's kind of the beauty about poking Nate, is that when you get a client or a prospect even, and you can rank multiple keywords for them and then go back to them … And it doesn't require any work. Why not give that to them or charge them less money per video and do it as a package where you end up generating more revenue? My point is it's really simple to dot hat and you end up over-delivering and you really wow the customer at that point.

That's when it opens up the door for other services that can be even more lucrative like maps ranking or PPC management or whatever.

When you say, “How do you protect it from someone else just coming in and using it?” I don't' know what you mean with that because if it's on your channel nobody else can come in and take over your video. If you're worried about somebody else seeing that you ranked a video and then reverse engineering it and seeing that you did absolutely zero SEO work and were able to rank it and so they want to come rank against it, well that's the nature of SEO. It's competitive and so you've just got to be a little bit better than your competitor to beat them out. You're here on these webinars every week Nate, so trust me, you're better than your competitor.

Can I get a plus one from you guys on that?

Bradley: Yeah.

How Important It Is To Fully Optimize A Joomla Website?

Adam: Dan says, “If I'm setting up a website for a local business along with a tier 1 IFTTT network and then 301 redirecting to the customer website for my word press property, how important is it to fully optimize the customer's Joomla website? Will it rank solely by redirecting my site's page to it or is it still critical to fully optimize the Joomla site?”

Dan you have to optimize the Joomla site. You can't take a page, a web page, that is way over-optimized or not optimized at all and just point a well-optimized page to it with the 301 redirect and expect that page to rank. Remember, a 301 redirect essentially removes the content from that 301 redirect. The content is still there but Google doesn't read the content on that page because it sees the redirect and immediately redirects to the final destination, the target URL. So it doesn't even consider the content on the 301 redirect page. So, you have to optimize the destination. The final target URL that has to be optimized correctly or else you wont' get any results. Or you'll get poor results, for that matter.

So you still have to optimize the Joomla site regardless, and then, you know you're … In fact, your 301 site, guys, if you wanted to you could take your client's site and set up your own domain and just do straight 301 redirects with zero content or anything and just do all your link building to your own domain. You can do that. What I typically do is I will optimize the client's site and then make a clone of it.

In this case, since it's a Joomla site, I've never worked with Joomla so I don't know if you can clone [inaudible 00:24:25] and then turn it into a Word Pro site, you might have to do some manual work to make that happen, but what I would do is optimize the client's site, the [inaudible 00:24:33] site ,then I would create my own WordPress site with the same content and everything that's on the client's site and then 301 on a page by page basis from my domain to the client's site, build all my links, not citation links, guys, citation links are going to have to go directly to the client's site, but any off page link building I'm doing with like PBNs or anything that I'm doing outside of content syndication via IFTTT networks and citations and press releases where you're going to want to have the client's domain obviously in the press release, I would be building links to my own domain, which is then 301 redirected.

The reason why I like to do that guys, is make a clone of the site first before doing the 301 redirect, is so that in case the client and I end up parting ways, when I remove the 301 redirects I have an exact clone of that site. All I would do was swap out the critical details, like the company name and the company logo and stuff like that. I'll change some of the wording on the pages and stuff so that it's not 100% duplicate page. It'll be shifted up and changed up a little bit, but the bulk of the work is done because you already did that when you optimized the client's site.

So if I get a new client and that's what I'm going to do is build them like a brand new WordPress site, then I'll build the Word Press site for them, completely optimized to their site and everything, then I'll make a clone of it and install that on one of my own servers, or one of my own hosting accounts on my domain and just do a strictly page by page one to one ratio redirect and then I'll build links to my domain instead.

So if they decide they don't need me down the road, I remove those 301 redirects, make some changes to the pages so that it's not an exact duplicate to their site, but all the link building that I had been doing to my domain remains. It doesn't mean that their site's going to fall out of the index. It doesn't happen like that. If you were providing proper services to them, like content marketing and citation building and doing press releases and things like that, you still will have built up the SEO on their own domain, but all of the additional link building stuff that you do will be running through your own domain, so when you remove the redirects, you are in a good position to rank with little work. Wit ha lot less work than it took to initially rank the client's site because you already have built in SEO and backlinks into the domain that you had been redirecting, if that makes sense.

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It's not like if you remove the redirect the client's site falls out of the index and yours appears magically where they did. It doesn't happen like that, but it still puts you in a much better position where you have a lot less work to do. Does that make sense?

Facebook Brand/Product Page VS Google My Business Page

All right question 2. “Can I get away with a product or brand for Facebook page or must I get an address and use the local business option for the Facebook page?”

No, I think I've probably only actually set up two local business Facebook pages before. Everything else I just use the product or brand page, so I don't, guys I'm not a huge Facebook guy. I don't do a whole lot of stuff on Facebook so I'm not sure. Maybe one of the other guys, like Hernan, could comment on this. I'm not sure how powerful the local business pages are for SEO. They might be, I just don't have a lot of experience with them.

Hernan: Well the problem with Facebook is that it's not clear … Let's talk about ranking in Facebook itself because ti has it's own search engine. It's not really clear about what are the rules of the game, you know, when it comes to ranking in Facebook. In terms of ranking in Google, it's definitely a good parasite as long as your page is public because otherwise if there is any kind of issues when crawling that page. For example, for private groups and those kind of things, Facebook gets kind of jealous when sharing with Google a lot of information.

I understand that Google cannot crawl like 95% of Facebook, maybe even more. So, I think that it's a good parasite. You should probably check on SEM rush because that will give you an idea of how many pages are ranking from Facebook, or local pages or general pages from Facebook on Google. That will give you an idea of the potential that can be a parasite, but I highly doubt that those local details will work the same as well Google Business, like validating or becoming a real citation when it comes to a local business. You know what I mean? So you can rank it but I don't think they will add up to your data because, again, Facebook gets kind of jealous when sharing formation with Google. So that would be my intake on it.

Bradley: Yeah, I mean, like I said I typically just set up a brand page and that's it. I don't usually dot he local page so I just don't know how much of a benefit that would have. I'd have to do some more testing on that. Like I said, I typically just set up a brand page and run with it. It's just easier to set up and that's all I usually ever do.

Do You Use VA When Doing Local Citations?

Bradley: All right Brian says, “When doing local citations do you use a VA outsource to someone like Fiverr market or do you use the Ax story company and let them handle citations?”

I use two services Brian. The same two service I've been using for a long time now and that's Marketer Center, we have a link for that somewhere, and also Loganix. Loganix is expensive but they're really, really good, especially if you're in the US. I can't speak for them outside of the US. We've had some Mastermind members that said the results weren't as good as what I had described for the US market from Loganix .

I usually use Marketer Center unless I've got a citation cleanup job to do or if I'm doing the ongoing monthly service which is a great service from Loganix by the way. They have an ongoing citation building service which is $150 a month but they build like 30 citations per month. I don't have the exact figures off the top of my head, but it's something like 20 actual business directory citations and then it's 10 multimedia citations per month so it might be image directories or video links or audio links or whatever every month. They do tiered link building to that, sot hey build links to the citations that they build. That's only $150 a month so I actually outsource a lot of my citation building now to Loganix just because it's so much easier. It's so much easier just to send them the job and let them do it and it gets done.

Marketer Center is great because Marketer Center is … It's Andrew Sharer is his name, the guy who runs that, and he's a good dude. He set up his whole entire service to be a white label service. So the pricing is really, really good in marketer Center. You can white label the reports. They generate the reports for you and everything. It's a really good service. If you're on an economy scale, I would definitely recommend going with Marketer Center. If you've got a bigger budget and you want higher quality work, not that Marketer Center is bad work, I'm just saying it's the difference between driving a Honda Accord and driving a Cadillac. The Cadillac is Loganix , the Honda Accord is Marketer Center. They're both really good services so it just really depends on your budget.

I never recommend using fiber for citation building, guys, just don't do it. C'mon, spend a little bit more money, get some better services. Hiring your own virtual assist is okay, but you've got to train them properly, because remember even a punctuation being out of place in citation causes data inconsistency and that can wreak havoc on your NAP and your ranking ability. So, you don't want to do that. I really don't like to use VAs for creating citations. The only time I like to use VAs for citation work is when they're cleaning up a bad or a messy citation situation, but even then now I just outsource that to Loginix. It's a $500 service but they do an outstanding job of citation clean up. tHey do a great job of it.

Video Marketing Blitz Webinar

Clark's next. He says, “Last week you talked about a webinar you were going to do about your experience using video marketing blitz. I purchased VMB from your webinar and I am current IFTTT 2.0 member so the subject would be of great interest. Was that open to the public or was that only for one of your groups?

Clark, we mailed out the invitation to the webinar to everybody that purchased. I'm sure we sent more than just one e-mail but the webinar did occur and yes you have access to it. You just need to, I guess, reach out to us via support and we'll make sure you get access to it. [email protected], just let us know that you purchased VMB, provide us with proof of purchase, we'll send you the link. If you're into Mastermind you can see it regardless of whether you purchased it or not. If you didn't, if you weren't in the Mastermind and you want to see it, just send us a proof of purchase and we'll send you the link.

We're going to do a followup webinar on that in about five or six weeks because I want to show … We got a virtual assistant now in place that's going to be running that software like full time and so we're going to really scale the campaigns up that we talked about in the first webinar for this and we're going to do a followup webinar in a few weeks so you guys can see what we can do with video marketing blitz when we've got somebody working the software full time.

Again guys, I don't recommend you guys do any of this stuff yourselves, man, outsource it if you can. Sot hat's really what I want to do is show you guys the potential of this software when you've got people doing the work for you. So the followup webinar will come out. Anybody that purchased will get a notification on that ahead of time as well.

Do You Use An Indexing Service To Post To Second Tier Blogs?

Earl says, “Do you use an indexing service to post the second tier blogger tumbler Word Press post for every new post you or your virtual assistant's make. If so, is there an easy way of capturing those post links to stuff into an indexing service or have you harvested, or do you assign harvesting into your VAs as you go?”

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Earl we used to have an automated way to do that. Unfortunately it was the Backlink Commando plugin and it integrated with Backlinks Indexer and it was a 100% automated way to actually extract all your web 2 post URLs and submit them to an indexing service without you having to do a damn thing other than set the plug in up. Unfortunately, Sean Donahoe decided to stop selling that plug-in and even supporting it for that matter, so, unfortunately we do not have a way. I talked to Chris, our partner, we mentioned this before, I don't remember what … Chris if you're on maybe you can comment. I mentioned to you something about us building a service that would integrate with Backlink's Indexers API. What did we decide on that? Maybe Chris isn't paying attention.

Chris: Playing hard to get, all right I see.

Bradley: I couldn't remember what the conversation … I know we talked about it, I just don't remember. I think it was just we got too many projects to work on that right now. It is something that we would like … Unless somebody else beats us to market with it, which is fine, I don't care, I just want a solution Earl just like you're asking. Right now I'm not doing anything for that because the plug-in doesn't work anymore. So unfortunately there's not hing you can do other than have your virtual assistants … If they're creating the post, like for example, my content curators when they post the post, they can actually go extract … I'm not even having them do it right now because all of my clients are well-established existing clients so it's not so necessary anymore, I've gotten my clients to where they need to be, so it's just a matter of maintaining their rankings.

If you're starting a new project, yeah, it would probably be, unfortunately, I don't know of an automated way to do this anymore. So I would say a virtual assistant would be a good way to do that, would be to just extract all your post URLs from the IFTTT network and submit them once per week to an indexing service. Or at least when they create a new post they could … Like for example, let's say you've got a virtual assistant curating posts for you once per week. Let's say they did a post last week and now it's this week and they're about to publish another post, they could go extract all the post links from last week and submit them to an indexing service this week and just keep doing that. That would be an efficient way to handle that. At least as efficient as we can make it right now without an automated way.

Bradley: So I don't know guys, eventually we might have a solution. To me, I'm not a developer, so I have no idea what the hell I'm talking about, but it seems to me like it would be fairly simple to create a plug-in that that's all it does is scrape the RSS feeds from a particular, like if we posted in all the RSS feeds from our web 2 network, the IFTTT network, I think there's like seven or eight properties that give us an RSS feed as an output. If we just posted those into a plug-in it would just extract the most recent items in the RSS feeds and then submit them via API to an indexing service. I can't imagine that being too difficult but I don't know.

What Is Your Take On Rapid Article Generators Like Article Forge, Articoolo, Content Professor & Article Builder?

All right Glenn's up, he says, “Since today's Hangout reminder e-mail spoke of quality content, what's you guys' take on the rapid article generator like Article Forge, Articoolo, Content Professor, Article Builder, etc? I've not heard of that one, content professor article builder, et cetera. I can't stand article writing outsourcing. I feel like I have to write an in depth article telling the writer what I want written to get anything usable back.”

Glenn I totally understand. That's what Content Kingpin is all about. It launches next Tuesday, so in six days. It's specifically how all of my virtual assistants, how I run my content marketing business. Those article creators are okay for link building, but never tier 1 link-building, guys, they should only be for tier 2 link-building or beyond, those automatic article generators because the quality of those articles is pretty poor. Hernon?

Bradley: Even if they are readable, like for example, Article Builder, they are super overused so they will not pass Copyscape in a million years. So article IV, article foundry, Essay Content machine, I've tested them all and as Bradley was saying, there's little to … I would say nothing beats content curation in the way that it's presented on Content Kingpin, plus it's going to be dirt c heap on the launch, you know? So it's an investment on your business and you can get a completely untrained VA on one end. If that's your problem, Glenn, you can train a VA using Content Kingpin alone. So you can plug a VA that's completely untrained on one end and you wile get a curator on the other end because that's the main idea of the program. That will pretty much solve your entire content needs forever.

Hernan: Yeah, and here's the thing. I talk about this at length inside Content Kingpin, guys. I'll give you a little preview of it right now. What I did was I taught virtual assistance. I learned how to curate on my own first. Obviously I was unable to scale pas at certain point so I had to start teaching virtual assistants to do it. So I've got two types of curators and curating is so much better than buying shitty content from an article farm, from a content farm, guys. First of all those writers aren't content subject matter experts, trust me, they're not. All they do is go scrape articles from the web and then spin them and then go through and sometimes, if you get a good content farm writer, which is rare, but if you do get a good content farm writer, they'll put it through a spinning software and then they'll go through and edit the syntax to make it more readable.

Even that, you're lucky if you find that. So those articles are all trash, they're garbage, they're worthless in my opinion. You're so much better curating content where you go find high authority subject matter experts on the topic in which you need to write about and get some content, collect some content, organize it in a logical way and then re-publish parts of it, snippets of it, to reinforce your overall idea for your blog post. Whatever idea you're trying to convey, you use other people's content to basically reinforce what it is that you're trying to say. You just inject your own commentary or your own opinion between the curated pieces of content. I've got curators that do curating for PBNs, they're Philippines VAs, so I basically pay them about $4.50 per hour to curate but they can curate three posts per hour. So that comes out to be about $1.50 per curated post. It's much higher quality that content farm articles, n umber one, n umber two, I get it for cheaper. Number three the curated posts are quality content from authority sources that know what the hell they're talking about when it comes to that subject.

The I have money site curators. I've got one in England, one in Africa, and one in America. So I've got three money site curators that publish posts for my client blogs and my client sites and things like that because they're native English speakers. My UK writer I pay her $30, but she'll publish two posts in an hour. So that's like, I pay $15 per curated post, so that's not a problem. Then I've got a curator in Africa, Ester, she's fantastic, and I pay her between $8 to $12 per curated post but I charge the client anywhere between $20 to $35 per curated post, it just depends on the client.

So there's a lot of money that can be made from content marketing. That's what the whole entire course of Content Kingpin's about. That'll answer all your questions, Glenn. It's launching next Tuesday for $47, you'd be crazy if you didn't pick it up.

There's Nate saying hi everybody, I knew we'd find it somewhere. “Ganti, what's up Ganti?” He says, “Don't PM me.”

How To Get The Best Results From RYS Service?

Paul says, “Hey guys, my question is about how to get the best results from the RYS service. I have a client that I want to rank in the mass pack. He is already in the first phase of Google with his website but not ranking the mash pack. I'm going to do press release. My question is should I do the PR first and then do the RYS service or should I do the RYS and then the PR? My objective is to get him ranked in the map spat. As always guys, keep up the good work.”

Um, there's probably going to be some differing opinions on this. I haven't tested one first over the other. Marco could comment on this too. The method I would probably go with would be to do the PR first because you're going to get a bunch of citations if you add the NAP to the press release, you're going to get a bunch of citations from that. The reason I would do that first is because you get the citations, but then you can also take the original press release, the one where it was distributed from, whichever service it is that you're using to distribute the press releases, wherever that's published first, you can take that and make that a PDF and put that inside your drive stack. So when you have the RYS stack or the drive stack created then you could also have your press release as a PDF inside there which would just help, especially if you start building links to your drive stack which is what we recommend what you do anyways.

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Marco are you on?

Marco: Yeah, I'm on.

Adam: What's your opinion?

Marco: Well, let me do this in a couple of steps because we need to get this out anyway because a lot of people have been asking about what's include in our RYS because I think that's what Paul is going to get from us, he's going to get the FIROYS. What you get is exactly what we teach people to build inside the course. You get every file and folder and everything is optimized. Everything is optimized to carry relevancy wherever it is that you want to push it.

We do docs, we do PDFs, we do drawings. We even look at drive and see what it is. The one thing that you'll get is a money map. What happens with that money map is that we connect it to your Google verified listing, the map that comes with it.

The first thing that needs to be done is that business needs to be verified for this to have full effect on that map pack, which is what he's going to be doing, he needs that verified business. He needs to create that entity. Then he'll turn over that NAP information, he'll turn it over to our RYSVA and the guy Justin is, he just rocks, he's just so good at building everything, at carrying relevancy, at connecting the money map to the verified listing map which all pushes relevancy over to the website but it also hits that verified map up and sticks it in the three pack.

Now, you have the press release. You could perfectly just, once that RYS is built and connected, you could send that press release to the RYS folder, that drive stack that we created for more relevancy which is going to push it up to the verified map over to the website from the website since you're going to have an embedded map on the website, it's going to carry it back to the verified listing, back into the RYS folder and you're just going to create all kinds of crazy log going through and shooting everywhere, like the spider web silo that we talk about.

Adam: Nobody has to buy our RYS now, you just spilled all the beans.

Marco: I'm just giving them an overview of what it is. They're welcome to go and try to figure out how it is that we build everything. Good luck.

Adam: Actually that's a good idea, though. I mentioned doing the PR first but that's actually a good idea to have that My maps done first. In most PRs, guys, you can get away with about three links in a press release if you've got about 400 or 500 words of content. So actually that would be a good idea to use the press release to link to the My maps URL because then you'd be pushing like 250, 300 media-type style links to that My Maps URL which has do follow links in the description area that you can, it helps to validate the entity, like Marco just said, so that would actually be a pretty good way to go about it.

Marco: On the other hand, if what you want to do is push relevancy to the press release, then you would wait to do the press release and push relevancy from our drive stack over to whatever press release it is that you're trying to do because we do, when you go into the order form, there's a field in there that says which URL do you want to push relevancy to? It's clear and we ask for the NAP, right name, address and phone number that you want all of this … You need, as you said before, it needs to be exactly the same way that it is on your map as in the citations. It can't vary because we're going to push all of that NAP relevancy up. Becker came up with this, it's a slip stream. I think he's the one that coined the phrase. Slip stream, it just carries all of this over and back, over and back and all that love is what sticks that map number 1 in the three pack.

Adam: All right, we're going to stop at Nate's last comment here guys. We've got about five minutes left so we're going to get through these next couple questions. We'll probably stop at Nate.

How To Trigger Older Blog Posts To New Networks?

John says, “Hey guys, thanks again for doing these hangouts, you're awesome.” I'll plus on that. “Have built RSS tier 1, tier 2 networks for several clients and want to find a way to make use of the last six months of pre-IFTTT posts, just the old content. Is there a specific method or module talking about how to trigger RSS tier 1, tier 2 from the money site to the new networks using your SM plug-in with its spintax. Don't want to create a duplicate post on the same blog with new dates and annoy the Facebook and Due Plus fans a second time with last month's post but want to push it to network. Thanks in advance.”

Well, first of all John, I pretty much can guarantee you're not going to annoy Facebook and Duplex followers and fans because you have to think about every time you post … First of all, Google Plus, there's not a whole lot of people active on Google Plus outside of the marketing industry. So you can pretty much write that off. But Facebook, yeah, there's a ton of people that are active on Facebook. Pretty much daily, everybody's plugged into Facebook. The thing is Facebook only shows your post, anything published to your pages, to a very, very, very small fraction of the audience. We're talking like 3% to 5% of your audience if you're lucky. I guarantee you if you published a post and it syndicated out to your network and into your Facebook page, then a month later you do it again, chances are, nobody that saw it the month before is going to see it again the second month or it's going to be new people seeing it the second month that didn't see it … Or even if they did it's going to be a very, very small fraction of people. I doubt that it will annoy them.

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You can recycle old content, guys. There's no reason to have to always create new content. You can republish old content to Facebook and Google Plus and get new eyeballs to it every time you do it. So that's number one. I wouldn't worry about annoying people.

Number two, our premium version does have a re-publishable post function, but the free version that comes with IFTTT SEO Academy and stuff does not. However, there's a plug-in that you can use, it's called Republish Old Posts WP plug-in. It'll be the first link that comes up. Install that, go through the settings, I'm not going to teach you how to set it up because there's help files inside of there that will tell you how to set up the plug-in, but it will republish old posts and trigger the RSS re-syndication. Okay, so that's how you can do that if you want to republish old posts, that's a good way to do it. Just use that plug-in.

Again, don't worry about recycling content to Google Plus or Facebook. Nobodies going to see it again. IF they do it's going to be a small fraction. If they're annoyed with that, let them un-follow you. Good riddance. Don't let the door hit you in the ass on the way out, you know what I mean?

Multiple User Access For Tier 2 Networks

Greg says … Oh this is the followup, I know Adam's going to get mad at me so I'm going to try to hurry … “Joe owns company and he has two profiles,” This is a followup to the question I asked him to clarify. “okay so he has a company and has two profiles but the company has it's own tier 1, can Joe be on tier 2 as the owner profile and even better, can his staffer contractors be on tier 2 as well?”

Well you could Greg but personally I wouldn't do it. You can yes, sure you can do that. I wouldn't recommend it. The reason I don't recommend it is because there's a clear connection between the owner and the business, right? Or the contractors in the business, there's probably a connection to them, so if you end up syndicating content across all those networks where there's a clear connection between those profiles and the actual business, then remember guys, when you're syndicating blog content, you gotta be careful because Google is looking for footprint issues. Syndicating your content to your own branded network is not a footprint issue because you're claiming your footprint. You're doing what the big brands do, you're sharing your content to your branded properties.

When you go out to tier 2 networks, you're using profiles and personas, even if they're real profiles, like what you're mentioning here, you're doing it to manipulate search engine results. That's against Google's terms of service. If I was using tier 2 networks for blog syndication, I would want the personas to be 100% removed and separate from the actual business itself so that I could minimize or reduce my footprint even more. So Greg, I understand where you're going with that. It's a logical assumption to make that that might be more effective, but in my opinion, you're asking for trouble if you do that. You're better of just using personas.

All right last thing, Nate says to clarify, and this is why I wanted to finish on this one, guys. He was asking about poking and if somebody ever used that video if keyword had been poked and it showed up on page one. He says, “To clarify what if the client uses the same keyword I poked and put up their own videos, does that ever happen?”

Nate I've been providing SEO services for clients for four years. I've been doing SEO for about almost seven years now, at least six years, and I have never once ever, ever had a client come in behind me and try to rank their own videos after I've ranked something for them. Never once, not saying it won't ever happen ever in the world, I'm not saying that, but it's very, very rare. Don't worry about that. Besides that, if a client wants to come rank a video, you're the one that's taken all this SEO training. You'll spank the hell out of them if it comes to a competition between you and the client, who's going to do better SEO ? You'll win, you know what I mean, so don't worry about that.

Okay guys, MasterClass starts in about five minutes for everybody that is going to be on that. Otherwise, we'll see everyone else next week for the next episode of Hangouts. 95, episode 95 next week.

Marco: See ya everybody!

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