Tag: semantic entity

Should You Create A New Website For Keywords That Have A Large Potential Audience Or Would You Rather Include To An Existing Brand?

  In episode 270 of our weekly Hump Day Hangouts, one participant asked if one should create a new website for keywords that have a large potential audience or is it better to include them to an existing brand. The exact question was: I have a niche website in a hobby education space which has been around for years and gets good (~130k/month) organic traffic. I’m looking at some projects for this year where it seems like there might be some advantages in terms of branding and SEO to spinning up new, separate websites. One is to target broader keywords ... Read more