Tag: semantic mastery

How To SEO: Local SEO Training | Semantic Mastery

Local SEO Training – https://semanticmastery.com – Semantic Mastery 1. How does Local SEO differ from national or even international SEO? Local SEO is optimizing for search queries and terms with local intent. Generally these types of searches are performed when someone is searching for a local business. For example, take out Chinese food, or plumbing contractor. Most people will also include the city name, known as the geographic modifier, to the query but that isn’t always the case. And Google has gotten really good at determining where the search is being performed, either through your IP location or, in the ... Read more

How To SEO: Social Signals as a Ranking Factor | Semantic Mastery

How To SEO: Social Signals as a Ranking Factor – Semantic Mastery In this Hangout, we talk about social signals and their impact on SEO and search engine rankings. There has been a lot of debate about this topic and we want to add our two cents to the discussion. Can social signals alone rank a site in Google search? Yes AND no… In tests we have conducted, buying spam social signals (unrelated and/or from a non-interested crowd) to a well optimized post did not provide any SEO benefit. But when we have targeted the proper audience with the same ... Read more

How To SEO: YouTube & Hangouts SEO & Silo Structure

This week in the Semantic Mastery series we take a look at how YouTube fits into and plays its part in the Semantic Web or Web 3.0 as perhaps it’s better known. Our expert is Semantic Mastery Supremo Bradley Benner who tells me there’s a lot more to YouTube than just videos. So on that note, we’re going to dig deep into Google Hangouts and ranking them as well as YouTube Silo Structures. https://semanticmastery.com

How To SEO: Content Syndication & Automation | Semantic Mastery

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web. In this Hangout, Semantic Mastery Supremo Bradley Benner talks about Content Syndication and Automation. If you think automation is dead in the Web 3.0 world of ‘politically correct SEO’ then you’re in for a big surprise. For all of the videos in this How To SEO series, check this out: http://www.youtube.com/playlist?list=PL1oO3mUVEcfrZXPVXbGZGXEb2h3YSWyNp

How To SEO: Website Silo Architecture | Semantic Mastery

https://semanticmastery.com – Semantic Mastery Quentin: So, Bradley, most of our listeners will have heard of siloing a website, but just to be clear what exactly is siloing? Bradley: That’s a question we get a lot. Siloing is a way to build a website by stacking keywords into a theme or silo. In other words, it’s a way to organize data into a theme, also known as clustering. It works like this. You take the highest level keyword that you want to rank for, which is usually the most competitive and you make that the silo heading or the landing page ... Read more

How To SEO: Training & Case Studies | Semantic Mastery

Semantic Mastery started life in 2013 in order to pioneer the ‘New SEO’ also known as Web 3.0 or the Semantic Web. In this Hangout, co-founder and Semantic Mastery visionary Bradley Benner talks about the organisation and how it came together. In the past, common questions such as ‘how to SEO’ were fairly simple to answer and Online SEO training was easy to find (although often very misleading). This hangout explores what has changed and why SEO practices must change now. Sticking with the ‘same old same old’ no longer works and those who do not change face a bleak ... Read more