How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker’s Audit Will Get Him Massive Traffic?

By April

In episode 260 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to deal with a prospect who thinks that following the free online SEO checker's audit will get him massive traffic.

The exact question was:

Hey guys, I hope you enjoy your anniversary. The SM crew has gotten me through more than my fair share of scraps. Between HDHO and MGYB, I have unmatched power on my side. I know it's just a matter of time before I see you guys at the next POFU. Question: a client of mine just found one of those SEO checkers online that do basic audits of sites. Suddenly he thinks it's just a matter of following that checker and he gets massive traffic. I explained to him those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, but I'm not there yet. Should I just deal with it until I can drop him?

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