How Do You Report SEO Deliverables And Results To A Client?

By April

In episode 211 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to report SEO deliverables and results to a client.

The exact question was:

Hey guys, I hope you have a great Thanksgiving.

I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance. I've made a good impression so far, and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs who didn't report or nothing.

After the first month or so, how can I show results, or more specifically, what I'm doing to get results? I know GMB posts are one thing, and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people just sent an Analytics report every month, keeping him in the dark, and now he's open again (mostly because I educated him), but in return he wants to be able to see progress and why I do what I do.

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How Do You React To A Client That Questions Your Work And Integrity?

By April

In episode 208 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to react to a client that questions one’s work and integrity.

The exact question was:

How do you tell a client that you have worked so hard for and done so well…to go FUCK OFF after they question your work and integrity?

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How Not To Offend A Referral Client With Lots Of Influence But Is Ignorant Of The Cost Of Service?

By April

In episode 198 of our weekly Hump Day Hangouts, one viewer asked tips on how not to offend a referral client who has lots of influence but is ignorant of the cost of service.

The exact question was:

2. Best advice on how to close or at least not offend a referral client with LOTS of influence but unrealistic or just ignorant of cost of services i.e. I want to rank for every term google 1st position for HVAC in google. Go easy Marco ?? the referring party is a dear friend and I actually believe I can help him and am pitching Social ordeals to start.

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How Do You Convince Someone Who Is Too Cautious After Being Burned By Incompetent SEOs?

By April

In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to convince someone who is too cautious after being burned by incompetent SEOs in the past.

The exact question was:

2) What's the best way to get through to a lead that's interested, but too cautious after being burned in the past by incompetent SEOs? This one guy is close to a sale, but there's still that factor holding him back. I want to show him I'm clean, and I've provided references as well. I don't want to start pleading, so what should I do?

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How Do You Convince Clients With SEO Deliverables That You Can Deliver?

By April

In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to convince clients with SEO deliverables you can deliver.

The exact question was:

Hey guys, I know we can't guarantee rankings, but what I can I count as deliverables in my control? There are lots of things I can think of, like Press Releases and RYS Stacks, but I keep getting nervous that I either won't explain them well, or the client will take the name and find somewhere else to do it. Is this just paranoia? How can I show that I'll actually be doing things?

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Would It Be Possible For Me To Offer A Guarantee Or Bonus To A Prospective Client?

By April

In episode 174 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if it is possible to offer a guarantee or bonus to a prospective client.

The exact question was:

Would it be possible for me to offer a guarantee of some sort? I know that promising rankings is out of the discussion, but is there something I could offer instead without bamboozling myself? Or maybe something I could ‘throw in?' Currently the closest thing I have to that is showing them my success with another realtor.

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