Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 260

By April

Click on the video above to watch Episode 260 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live happy day. You know, I was gonna get all smart and be like, what episode is it? But I'm not. It's freaking Episode 260 that is five years of Hump Day Hangout. So I mean, I'm pumped, I put cake on the paged. I mean, it doesn't get much better than this. But I'm going to go around and say hi to everybody and see what they got to say first. So, on my screen over here is Bradley. So what's up, man? How you doing?

Bradley: I'm good, man. Happy to be here, Episode 260. That's quite a feat. I think we've had as far as I know, we've only had one scheduled Hump Day Hangout off in five years and it was scheduled to be off

Adam: so we've been traveling with like, I need Christmas off and yeah, right like fine, whatever.

Bradley: So we've had 260 consecutive weeks except for one scheduled week off I think that's pretty damn consistent. You know, not to toot our own horns, but I'm pretty proud of that. So and again, I've said, I said this in the Facebook group, but I, you know, I come, I've really come to look forward to these. It's a lot of fun. And so you know, this, this business has been good to us. And it's our, our way to give back. And just to kind of chat with our audience on a weekly basis. So once again, we appreciate you all being here. And those of you that are regulars that come some of you don't even comment or ask questions, you just come and watch. And that's perfectly cool. We're cool with that. Occasionally, somebody will pipe in and say, I've been following you guys for three years. And this is my first question. And I think that's kind of cool, too. But those of you that participate regularly, we appreciate you also.

Adam: Yeah, and I will say real quick today, you should definitely ask a question because maybe the good best questions are going to get some sort of a prize. I don't know. That's the rumor. So quite a bit and or comments. There we go. So yeah, we'll accept gifts as well. So best thing on the paged, keep it less than x rated. We'll be doing some good giveaway. So but anyway, back to the guys. Marco, how you doing, man? Are you pumped for Episode 260?

Marco: Man, I'm good. Yeah, I'm happy. I'm psyched. Like I can't believe that we actually put together five years worth of this that just answering people's questions, right? We decided we're going to give back we wanted to see how we could give back. And this was the way that we found to give back. And here we are, and it's become a kind of like an also a bully pulpit, right? Where people can come they can come and find the truth. Because we're never going to hide the truth. Now, we may not be able to go as deep as we want with you because there are people who pay us for the truth, right? But we will go as deep as we can without infringing on people who pay us but that's just the way that I've seen so much shit right now. So much crap, expert feeding you are loaded shit. And it's just funny. Just come here and ask and I'll be more than happy to let you know what's going on.

Adam: I got nothing to add to that. That's awesome. Yeah, just at a loss for words I quit. I'm not gonna go after Marco. So, Chris, I'll put you on the spot man. What do you get to say about Episode 260?

Chris: Oh man it's I still can't believe that running the show for that long over time. But yeah, like it's super exciting so good. One of my favorite shows all over the internet so happy to be here.

Adam: Outstanding! agreed and last but certainly not least, Hernan. How about you man?

Hernan: Hey, guys, Can you see me? Oh, look at that. Got to suit it up. All right, yeah, man, this is serious business to 260 this is serious business. What's up, everybody? Hey, super happy to be here in sunny Florida, as you can see, and I'm just really fun. I'm really grateful to be part of this community. really grateful to be part of this amazing team of people. And really grateful for having met some of you guys on POFU Live 2019 2018 that really, really, you know, signal that we're on the right path right here. So thank you guys for the support thank you guys for being you know the amazing community that you guys are used to, you know another to 60 episodes.

Bradley: Hey, why are you gonna go stand in front of your Lambo now?

Hernan: Oh no no no yeah well that's not me but that's a pretty badass car you could have lied and said it was because that's what this is started totally me to my garage.

This Stuff Works
Chris: Yeah, you know getting my garage that's where the books, right?

Adam: Is that Tai Lopez Who is that? No, that's not that's right. There we go. Just kidding man. Hey guys, you know Hernan mentioned POFU Live I wanted to say real quick if you haven't heard about it yet then you've either been under a rock or you've been staying away from emails and Facebook but we've got POFU Live 2019 the recordings are ready, got inside access. We didn't hold back got access to the Q&A sessions we've been thrown in some bonuses in there. And for anyone who gets access put the link down below. We've also got a special offer for people who purchase that to get a great deal. a hell of a deal on POFU Live 2020 VIP tickets. Alright, so this last year we had Well, last year two weeks ago, I guess. We had a lot of fun. We went out and we got to meet up with people getting the VIP tickets. We had guest speakers there, and we went out and race go-karts. And I'm not gonna say who beat Bradley and Hernan and Chris but you know, I and Johnny did all right. We held our own. So well. That's what I got for you, buddy.

Bradley: But I got four Yeah, we did. What did we do? We did was it to heat races and in one light championship race. Yeah. And I got fourth place in every damn race. It was ridiculous. But it was funny because Jenny and I were battling that's Adam'ss wife and because we had to race three times and we were like, literally like passing each other like, it was back and forth, back and forth. She always ended up getting the best of me. Damn it, but it was a lot of fun.

Adam: It is and after that, you know we got to sit around we had some beers, we had some food and just hanging out and getting to talk shop as well as swapping go card stories but we really do encourage people to come to that we try to make the prices reflect that we want you to be there you know just cover the costs so that we can get people in there and you build you know a little bit of camaraderie get to know people so you know, you don't show up and start off on, you know, cold introduction, you show up the next day ready to go, you already met people, you already had some fun. So highly encouraged people to grab that VIP ticket if they're also grabbing the recording. So it's kind of a no brainer.

So yeah, that's it. I'm gonna run through things real quick for anyone who's joining us and hasn't been here before. Thanks for joining us. This isn't normally the way things go. Although we do have a good introduction. We go over some notes but you're in the right place. If you want to get your digital marketing questions, your SEO questions answered. You always come to semanticmastery.com/hdquestions, of course being live habits has its privileges but also if you know you got a question you can put it on the paged. Whatever you got a client called your work, you just can't make it you can always check out the replay on our YouTube channel, hit subscribe to the YouTube channel and stay up to date with things that way. And then following that the next question we generally get from people is like, well, what's the first step? What should I do? Where should I go head over to battleplan.semanticmastery.com pick up the battle plan and that is going to be the best place for you to get started. Beyond that, if you have clients if you're wanting to grow your agency if you want to have peers that are doing the same thing, head over to mastermind.semanticmastery.com and join us there. And last but certainly not least, if you want to use done for you services as we do, head over to mgyb.co or we've got RYS drive stack, syndication networks, press releases, link building embeds, all that sort of good stuff. And speaking of embeds and link packages, I just saw Daddea. Leaving a note on here so lots of respect and love to the entire Semantic Mastery team. You guys are rock stars. Daddea, you're a freakin rock star guy came over traveled, you know, I gotta mess this up. I'm going to call it 15,000 miles to Denver to show up and be part of POFU Live and hang out. That was just amazing.

This Stuff Works
 

Bradley: I agree. And he's a rock star for sure with us been with Daddea has been with me for God. Six years at least I think so. And now he's the infamous daddy. So and I mentioned that in the and then the video from yesterday, but it was awesome to see him again. He's come two years in a row now and I expect we'll see him every year thereafter as well.

Adam: Definitely, well, real quick one to say again, if you guys want to grab the POFU Live 2019 recording, I put the link on the page please go do that. Now. As soon as Hump Day hangouts are over. The price is going up we wanted to offer people today was the original day was supposed to launch so we wanted to let people know a little bit ahead of time. Save some bucks and grab that. So if you do want to get those I highly highly recommend it. Grab that and save yourself some money so besides those guys, is there anything else we need to cover before we dive into questions and start may be giving away some goodies.

Bradley: I got one thing I just want to mention one of our POFU Live attendees so who attended our live event is Brian Kato and he published a fantastic article on link Asst. I'm going to grab the link and drop it into the comments here when I grabbed the screen in a moment, guys, but he published a great article about how he was able to rank a local site using basically entity SEO, which is something that we Marco has been preaching for, you know, years now. And the big there's, you know, there's we've had a ton of questions about the Burke update that just occurred and people were talking about, well, now we can't optimize for keywords like we used to, and blah, blah, blah.

Guys, it's all about entities. That's the Semantic Web. And that's what we've been teaching for years now. And, and now it's funny because the rest of the internet is starting to catch up. And we're not, you know, I'm not saying that because, you know, we're trying to be arrogant or anything like that. But our name is Semantic Mastery. Think about that, right? We named our company that way back in 2013 because we knew that it was going that in this direction. So we've been trying to teach that for years now is about entities, it's all about the entity. And if you connect entities correctly, and you expand your footprint properly online, you can get results. And that's and now the algorithm is actually catching up to that. And that's what we're seeing and that's what the bird update is in part about. And so I just want to give a shout out to Brian and Brian, I'm going to drop the link to your article because it was a great article, and he was one of the few attendees you know our live event attendees and we really appreciate him putting

You know, putting the work in and doing what he's learned from here as well as maybe other places, but getting results and then sharing those kinds of results in an article like that it's really good to hear. So, Marco, do you want to comment on that for a grab the screen?

Marco: Yeah. Fuck Bart. Nuff said.

Adam: I see if from Wayne in the near future

Bradley: Anybody else? Or should I just go ahead and get started? Alright, let's do it. You guys should be seeing my whole screen if somebody can confirm good yo. Alright, so this is the article from Brian. So again, Brian shouts out. I'm going to copy this URL and paste it in a chat box for you guys to go view visit. Read it, bookmark it, comment on it. Give Brian a shout out in our group. Excuse me, let me go to the right tab. Here we go. So this is Brian Kato's article. Go check it out. Oops, I spelled that wrong. Sorry, Brian. I didn't mean to butcher your name. Okay, very cool. So go check it out. Alright, with that said, let's get right into questions.

This Stuff Works

Is It Okay To Have Duplicate Content For Money Site And Google GMB Site For A Local Service Company?

Okay, Mike's up first, he says hi, beautiful people. Thanks for the answers when building a website for a local service company. Can I have duplicate content on both the money site and the Google GMB site? What about using the same photos and videos? Can you please share some tips about the relationship between the money site and Google site? Thanks, I don't do anything different. Like honestly, all I do is copy content directly from my money site or, you know, the money site to the GMB. Just so that I mean, I haven't had any issues with it. Usually, it depends on how the money site is set up. You know, sometimes the homepage is don't really have much content. It depends on the type of site. But what I'll do is I'll grab, for example, let's say it's a site that's got service. You know, we're talking about GMB. So it's likely going to be local. Let's say it has service categories. Well, what we'll do is I'll go in and grab the main top-level silo pages, right? So the service pages that were the service landing page essentially and just grab a section of content off of each and then create sections within the GMB website. So it's almost like you can't add H tags and stuff that you can bold things. So I'll just flesh out the content which is just copied and paste from content from the money site, but add you know, bolted sections. So with you know, keyword-optimized heading sections for each one of those, even though again, you can't specify H tags, but you can bold them, so that it's very clear you know, the delineation between the different sections on the site. And then also remember, you can link back you can create textual and contextual links within the GMB website. Back to those corresponding
on the money site, which is what I recommend that you do. So that's what I do. And I don't usually develop any new content, there might be a little bit of some, you know, new content at the very top or at the very bottom where the call to action might be slightly different. But other than that, it's just primarily copied and pasted. Anybody else has any differing opinion on that?

Marco: No, not not a different opinion, just to expand a little bit on it, because the question is, is it really simple. Can I have duplicate content on both the money side and Google GMB site? No, you can't. Because there's no such thing as a duplicate content. There's only original content and copy zero. If there were a problem with the content being copied over and over again, then, you know, our Syndication Academy would be useless. Press Releases would be useless and most of what we do would be useless. They do say it doesn't work, though, right? They do say our stuff doesn't work even though people are making tons of money with it. However, no such thing so yes, by all means. You can take your content from your website as a matter of fact. Sri pads tool, the GMB Auto poster does a really good job of taking your RSS feed and pushing it into your GMB and then taking an RSS out of your GMB and republishing the content is just reusing your content as long as you have proper attribution, which simply means giving credit to the author, or if you can canonicalization your content so that it points to the original copy of the document. That's what you're supposed to do anyway. If you're writing any type of literary work, any type of paper, any type of thesis, if you're writing a book, and you're taking excerpts from other books, other people's ideas, comments, just whatever you're supposed to give those people credit where credit is due, which I'm always talking about giving people credit. There's nothing wrong with giving people credit if you do it properly. There is no such thing as a duplicate content.

Now if you want to talk about plagiarism and all the sudden stuff. That's a whole different story. Yes, you can get in trouble for plagiarizing things and a whole lot of other things. But at this basic level where you're just reproducing your own content, there's absolutely no problem. With photos, I do have a problem, because we've seen time and again, that new photos, different photos, photos with lots of data, especially local data work really well. And if you're using the same photos over and over again, well, they're already in the database. And when the algorithm feeds off of data, and if you're giving it the same data, if there's absolutely no difference, we've seen that it makes an absolute difference. As far as Google My Business is concerned, the more that you can make it unique, the better that your posts are going to perform. There are also things that you can do with the post that will make them perform better.

Now, as far as tips between the money site and your Google site. Your Google site is tier one. It's one your tier one property and it'll become one of the strongest tier one properties as you start working it in that I don't know if you have local GMB Pro, but you should be working at the local GMB pro method. Once you develop those methods out, it can become one of your strongest tier one properties. And they can drive a lot of traffic, it can produce a lot of calls, visits to the website, and a whole lot of data other activity relevance trust and authority, which is what Google is looking for. Forget every other acronym that Google is going to throw at you. Forget what other people are saying. If you want to really focus on what it is that you need to do activity, relevance, trust, and authority, feed the bot lots of data, feed the bought lots of new data, all it has to be or everything has to be about your entity and in relationship to your entity and you're going to be rewarded. So great question. Good Mike enterprise maybe?

What GMB Setting Do You Recommend A Business That Has Reps In Multiple Countries?

Next question or comment first is Hi, Bradley. Marco. Semantic Mastery congrats on your five years Hump Day Hangouts. Thank you. We appreciate that. Then his question is, what do you recommend on Google My Business setting up for a business that has reps in other countries, for example, one in the US other in Canada and Indonesia. We set up a separate GMB account based on the country. So there will be three GMB accounts or is one GMB sufficient. This visitor as well, I mean, if you have like an office location or call center location or whatever, and each of those three countries, I would set up a separate GMB for each, right? I'm assuming as long as you don't have overlap, or the same data NAP data while your physical address would obviously be different. The name might be the same, which is okay. But you should have and in fact, you could even put a modifier in the name right? So it could be, for example, you know your company names us or USA or America or something like that your company names Canada if you wanted to put that sort of a modifier and you could do that. But if even if it just has the exact same name, that's perfectly okay, as long as your physical address is set unique for each location, a phone number should be unique as well, which I'm assuming it would be because they're going to be a different type of country codes, right? So different types of phone numbers and then preferably, you also have a different landing paged like it could be a different domain altogether, or could be on the same domain but a separate, you know, location paged for the website URL for each one of the GMBs. Other than that there's no reason why you can't and I would recommend that you would actually have a set up a separate GMB for each location provided that your NAP data is unique for each location except for perhaps the name itself. So any other comment?

This Stuff Works
Marco: Yeah, I would say get the adult diapers out because this is a depends question. It depends. What you need to do first is go and see whether your keyword set triggers a three-pack. Are you targeting local? Is your local smaller than the US, the country or Canada, because you can target like US and Canada, you can target Indonesia without needing to target through a GMB. GMBs should be used when you're trying to hit local or when you're trying to form a corporate entity. And that's if you're going to be in other cities in Canada, the US or Indonesia. Because if not, then there's really no reason. Go look at the terms of service for Google My Business listing and for a verified map. What reason would there be for you to get a GMB if your keyword set doesn't trigger a three-pack? It makes absolutely no sense. You'd be better off going after. And this is triggering a knowledge panel so that you become the entity for the keyword right. So that your brand becomes so closely related to the keyword so that it actually becomes part of the keyword set. That's what I'd go after rather than worrying about getting a Google My Business system,

Bradley: except that it's another entity asset.

Marco: It could be, but it can also be produced through the knowledge panel, right, triggering a knowledge panel.

What Is The Best Google Property To Hit With Links First?

Thank you. All right, so this question is going to be for Marco. And then the next one, which is funny, both from Mike crest, who was also at our live event, he says, What is the best Google properties to hit with links? First, I would say all of the above, right, all of them. But is it best to build out folders with keywords and hit folders with links or G site inner pages? So what he's asking about is, within a drive stack, is it better to build out folders with files that are optimized for keywords and then hit the folders and all the files contained within those folders with links or Google Site inner pages? Well, you should be building both really right. So you should have inner site Google Site inner pages that are mirrored after the silo structure that you build within the folders, and those would be embedded in the Google Site inner pages, right and so you can hit either one or both or all of the above and it's going to all flow through the same entities anyways if they're all set up correctly, he says I asked this for after you already have all pages set up and have had some links built to the main stack but Marco, you're the expert on this what would say you know,

Marco: Yeah, everything, I mean, folders with keywords. But if you hit a folder with keywords, that folder should also be built out with all of the other files that are that are relevant that it should have a mind map that are targeted to that keyword, and it should have the spreadsheet and it should have the Google Docs and it should have everything so that you can get the most part you cannot have it did. I don't ever look at a folder and a file as separate the folders and files and everything into it. Everything goes together and everything's tied together, especially when you're going after a keyword set with that folder and those files because then it's going to be relevant to the link building that you're doing to that is going to be your whatever keyword research you did for the top market level keyword. And that's how Daddea is going to do your link building into that which is going to be linked to you to your G site inner paged or embedded in your G side inner paged which is going to be connected to your website right your money sites inner paged that's built the same way in siloed the same way that's how you have to look at it I don't look at which should I hit for the folder and files get built out to get all gets connected and it gets hit. That's how it happens.

Bradley: Very good. The next is really common from like, well it's a question but he says also question another question. Is Marco a real person or just CGI like Max Headroom if you guys remember that. He says I have never actually I've never met anyone that actually met him. So I suspect maybe he is AI.

Hernan: We didn't match. We didn't match. I met with him earlier in the day when he was back in Argentina. In fact, he was the first one to reach out to me. And he told me Hey, dude, you need to meet this guy, Bradley. And that's, you know, the rest is history. And then we met him in Panama. So I can attest that the guy is a real entity. I'm not sure if he's a human being but you know, really looks like what you got.

Marco: You guys been a hologram. You didn't actually meet me. I wasn't there. There is no spoon, there is no Marco.

Bradley: That's right. That's right. If that's a that's great there is no spoon just like there are no hats, right? No white or black hats. All right. Gordon's up next. He says, By the way, Mike, thanks for that. That was funny.

Will A 301 Redirected Aged Domain Bypass Google's New Domain Sandbox And Pass On An SEO Juice?

Gordon, who comes here and asks questions almost every single week, which is awesome. He says hi guys. Thank you very much as usual for Hump Day help. Just a quick question. I know that you are not a fan of using aged domains for SEO purposes for several reasons like you want to control branding, finding a niche related aged domain with a clean, niche related backlink profile is very rare, etc. But if I wanted to use one and I had a three one redirected to a new domain for a local business site, will that bypassed Google's new domain sandbox and make them treat the new domain as if it had been around for a while as well as past the SEO juice from the aged domain? I don't know because I haven't. Marco may be able to answer this or somebody else. I don't know. Because I don't I don't think that has any effect on the kind of new domain sandbox issue that can occur. It will still pass the juice, there's no question but if it's a newly registered domain, in my opinion, and again, this is just an opinion because I don't do this kind of stuff anymore. Years ago I used to, but I don't do it anymore because we use our methods which don't require that. The SEO juice will pass, there's no question about that. But if it's a newly registered domain, I don't know that pointing or redirecting an aged domain to it would eliminate the potential sandbox of a new domain. So I don't know the answer to that. Does anybody else know I think that makes sense where you should separately? I don't have the answer.

This Stuff Works
Marco: Yeah. Yeah, I was I was thinking about we bypass it through sheer brute force, right. When we throw everything through the drive stack with Gsite, we call it the SEO. And that's, that's our SEO battle plan is so that we don't have to go through all of these filters, right? We don't get into all of this sandboxes and all this quicksand. And all these pigeons and penguins, and pandas and birds and Elmo, and all this garbaged. We just don't bother with it. We just go we do our thing and we rank it and it makes money and we go on to the next thing. Why would we go and buy aged domains that we can just pop up a Gsite and drive stack, hammer it and get results? The whole point of this. And I'm not saying that you can't go get a domain redirect, hammer that redirect. And if something happens, you cut it off Terry Kyle right switch box SEO. Not saying that doesn't work. What Bradley just said and what I say is just you don't have to do all that work, you don't have to, it has to be and they're really expensive. But it has to be a domain with so much power, that it's really worth the time, effort and money that is going to take to acquire it and make sure that it's relevant. It has to be relevant, the link profile has to be relevant. It has to have a really if it has only one powerful link, that's giving it all the juice you could if you lose that link, then you just defeated the whole purpose of getting this in the first place. So why not use something that you have the most control over all the nothing on the web? Do you have 100% control of it? But it's just how do you get the most benefit what we see and how we get the most benefit is doing things as they're set out in the battle plan and as we tell you guys here over and over and over again. Money site drive stack right send it syndication network, drive stack, G site press releases link build and your home

Bradley: Adam I just pinged you in slack.

Adam: Cool site while we're going to take a little break and we got some we like we said we got some goodies to give out. You know, Hernan was looking through the questions and he wants to… Sorry, are not gonna give away Yeah.

Hernan: What am I get? What am I giving away? Oh, I've got a plan. Ok. Cool. So prepared, visit in consultation with her. Free a free phone number. Unlimited consultation calls. Um, let's see. So we have one from James right here.

What Is All Involved With Getting Your Clients Into Google Guaranteed 3 Pack Spots?

Jay, and he was saying something like longtime listener first-time question on fo. Mosley, he was the question because of that statement, longtime listener? What is all involved with getting your clients into Google guaranteed? three packs pots? Well, you know, I don't think there's anything guaranteed 3 packs spot. But I think that the fact that he's been listening for a long time, you know, he deserved better plans. What do you guys think? Yeah, okay, I can answer the question. But James, what is the prize for James before we answer that,

Adam: the battle plan along with the normal order bump, so he's going to get the local video ads training as well as monetization methods.

Bradley: So James, does he need to reach out to support?

Adam: a note for all of these if we announce you as a winner, I'm going to direct message you. So you will get a little message here if you're on the paged for Hump Day Hangouts. And I'll tell you what to put in the subject line. So we know it's really you. Gotcha.

Bradley: So as far as the Google guarantee, it's not necessarily three packings, right? The Google guarantee is usually the carousel ads at least I haven't seen it in a three-pack. I've seen it only as carousel ads above the three-pack. And the Google guarantee program requires the business. It's typically service area type businesses, like contractors, for example, to go through is a process which Google kind of vets them, they have to, like apply to it. And they have to provide a bunch of documentation. There's, it's, it's a process and then what happens is you pay for leads. As far as I understand it, I've never actually set it up for any of my clients, because any of my clients that have asked about it, I've said, go to this link, because you're going to have to do all of the work to get it set up. It's not something that I want to get involved in because it's going to be them after to provide corporate documents and you know, all that kind of stuff. So I don't get involved in that. But as far as I know, I've had some of my clients look into it. None of them have actually taken them up me up or have actually followed through with completing it, because of you know, it can be expensive. And I mean, it may, it may work really, really well. But none of my clients have actually gone through it. But as far as I understand it, the way to get into the Google Guarantee is the company should apply. So just go do a Google search, Google guarantee program, how-to, you know how to how to get accepted, or how to apply something like that. And I guarantee I can guarantee that you will find plenty of help files directly from Google on what it takes to get it. Okay. Anybody else?

Adam: Outstanding! I was gonna announce one more since it looks like we lost Chris. I'm going to pick a winner for Chris. So Mike, Mike PR. I can't recall if we know who that is. Exactly. But hey, for being the first person posting on this week's Hump Day hangout being first has its benefits. So I'll message you want to give you hook you up with free access to the 2019 POFU Live recordings. So that feels good. Awesome. So yeah, I'll ping you. And we'll do that. So let's keep rolling in the meantime, and maybe we'll see if we got some more stuff to give away.

What Resources Can You Recommend To Keep Yourself Motivated?

Very well. Next one is vitally, I think, sorry if I pronounced that wrong hope every one of you is doing well. My life goes in circles, I need money. So I pick up a few projects, optimize and enjoy the benefits and stop working. I just chill, enjoy life, spend all the time with family, then some shit hits the fan, usually keyword drop because of competition. And it is all over. I want to have consistency. Can you recommend good literature or a method that will change my mindset and keep me motivated even during good times? Thanks, guys. You are awesome. Yeah, there are several that I would recommend. First and foremost, one of my favorites. A classic is I think it's Jeff Olson. It's called the Slight Edge. It's a fantastic book. It's a short read. It's an easy read. I'm sure you can get it on audiobook as well. It's called The Slight Edge. And another one is by Darren Hardy. It's similar in its content, but it's a little bit it's not as quiet as an easy read. But it's a book by Darren Hardy called The Compound Effect. Those are two that I find that I really, really enjoyed because it teaches you about just building good habits, right? One of the things about the Slight Edge is, you either build your habits or your habits build you, right? So does that make sense? We are always we're habitual creatures like humans. We are always developing. So I'm sorry, you either develop your habits or your habits develop You were always doing things habitually, right, we develop routines. And we either do it consciously and build productive routines or we do it unconsciously, which often leads to unproductive routines or bad habits that can cause us to you know, cause problems in our lives and in various forms, not just in business or you know, making money or whatever the case may

This Stuff Works
It could be, it could be bad health decisions, bad relationship decisions, you know, all that kind of stuff. And it's. So if you consciously develop your habits, then you can overcome a lot of these right and you can replace bad habits with good habits. It doesn't. I'm not saying that's going to be easy, but it's a simple process, right? So doesn't mean it's going to be easy, but it's a simple process, which just means developing better habits, better work ethic, and that kind of stuff, setting goals and sticking to that is a great way to do it. For example, here's an example that I know a lot of you can relate to. And I talked about this at our live event. So if you get the POFU Live recordings, you'll hear me talk about this in my presentation, which was even for my own agency, I spent a lot of time not developing a consistent pipeline of leads, right. So for example, I would need some new clients and I know a lot of you can relate to this. I would need some new clients some new work some new revenue, and I would go set up some prospecting campaigns.

And I put a lot of effort and time into developing prospecting campaigns. And I would go out and do that. And I would get leads that would come in. And then I would process I would stop prospecting while I processed those leads, right. So as I worked those leads and did follow up and nurture those leads through phone calls, follow up emails, video emails, which has always been my preferred method. I would work those leads until I got clients whether it was one or two or three or however many clients I got from that one set of prospecting, you know that, that that effort of prospecting that I put into prospecting, but I would always stop. And so it was always peaks and valleys, right, I would go through periods of time where I would have leads, I would work the leads, but then I would get the clients and then I would start working on developing the campaigns for the clients right, getting them results. So I didn't have any other leads coming in. And then I once I got the client set up into a point where they were generating good results, then I would go back to process acting again.

And so I think a lot of you guys could probably relate to that. And what I would recommend that you do is develop consistency to your business. So that you are always you always have a pipeline full of leads, even if it's not a lot of leads. The idea is if you always have leads coming in, it gives you first of all security, right? Second of all, it allows you to start cherry-picking the clients that you want to work with when you go through peaks and valleys, like what I just talked about, I know I get it, I would, you know, get several leads that would come in and eventually I'd get to like close some of them into clients and but because I only had a handful to select from, I would usually try to close everybody and over the years I've learned to not just take business on for revenue sake. I've learned to trust my gut and if somebody is going to if somebody is kind of a pain in the ass and I feel some sort of resistance and communication with them during the prospecting and closing process, then I know it's probably not going to work out as long term client. So I've learned to just let those types of clients or prospects go now. But during over during the years and in growing my agency and everything else that's, I would, I would, you know, I would take anybody and oftentimes it would bite me in the ass it would cause a lot more stress than it was worth. So those are just two recommendations to easy once again, the slight edge I think it's Jeff Olson it's a fantastic book, I really I read that probably I used to read it once a year. I probably read it about once every two years now or listen to it on audio. Another one, like I said, the compound effect by Darren Hardy, both really good books to help you to start developing processes and habits right developing habits just taking small incremental steps towards a particular goal. Every single day compounded daily, you'll yield massive results. It's much better than this whole start and stops the process. Because everything creates momentum, right? Like everything has inertia that's what I mean. So if you're going standard, starting from a standstill. It's harder to get up and running. And then when you stop, then it's always harder to get up and running again than it is to just maintain. And that's, that's my advice. Does anybody want to comment on that? That's a great question. By the way.

This Stuff Works
Marco: Yeah, I would recommend that she needs to listen to not only 2019, POFU Live 2019 but 2018. Because it's exactly what I went into. The two things that I did or exactly this on this mindset. It's avoiding mediocrity. So it's what I call getting stuck in the middle of doing nothing. Looking like you're doing a whole lot of something but not actually doing anything. That's being mediocre. It's neither here nor there. And when you get stuck on when you get stuck like that, I mean, it's horrible. You're just spinning your wheels and that the people look, look, look at everything he's doing and you're not doing a damn thing. That's one, listen to the recordings and two, join the mastermind. In order for you to get out of that rut out of that mindset. You need to people you need to get with people who are similarly inclined, who have the same type of mentality, people who are driven people who want to be successful people who want to get on this, what I call the, what we call the path to POFU, the path to the position of Fuck you. Now what you're doing is you're behaving as if you're POFU but you're not because you're still reliant on that. But that has to come in that day. Or else you have to go and scramble to see how you get back to where you were. But again, you're spinning your wheels. And that's not where you want to be. where you want to be, is where at the end of the day, you're not looking at the bank account, to make sure at the end of the month, to make sure that you can pay your bills. What you're doing is you're looking at it grow, and from wherever it is that you are with your family, relaxing, whatever it is that you're doing, you don't care, because you're in a position where you don't really care about that money when you don't have to worry about money is when you know you're a POFU. When you're constantly worrying about it. You're not there.

Bradley: Yes. Agreed. Anybody else?

Adam: Yeah, just say this is a big topic. And I think you guys, you know, hit the nail on the head Bradley, I think about the pipeline stuff really, really does it, the only thing I would add is like focus on your goals. If you want something to change, then you already know you've got it, you've got to change something. So you know, getting there is it becomes what you have to do. And if you like that up-down life as some people enjoy it, some people don't like being steady, you know, and realizing that makes the laziness work for you. You know, it doesn't have to be laziness. But you know, that could be a great trait to have where you and you invent and you create and put these systems and processes in place. So that when you feel like pumping the brakes, you can but you build that momentum and you have a system that keeps working for you. So yeah,

Bradley: I was a great question, guys. I know I'm not giving anything away because I'm busy, but that's a good one. So all right, I'm gonna keep it

How Do You Deal With A Prospect Who Thinks That Following Free Online SEO Checker's Audit Will Get Him Massive Traffic?

The next one is from Muhammad Muhammad's first as a comment. He says, Hey guys, I hope you're enjoying your anniversary, the SM crew has gotten me through Mini. or excuse me through more than my fair share of scraps between Hump Day Hangouts and MGYB. I have unmatched power on my side. I know it's just a matter of time before seeing you guys at the next tofu live event. Thank you, Muhammad, we certainly appreciate you and you know that buddy, so we appreciate you coming and asking questions. So his question is a client of mine just found one of those SEO checkers online that do basic products of basic audits of sites. Yeah, doesn't that suck? It says suddenly he thinks it's just a matter of following that checker. And he gets massive traffic. I explained to him that those are very basic and only cover a few things, but it seems to fall on deaf ears. I don't feel right having the agenda dictated like that. The obvious solution is POFU, right? But I'm not there yet. Should I just deal with it? Until I can drop him?

Yeah, I mean sometimes you just have to, you know, be a little bit more assertive when it comes to. He's paying you for your expertise. It's just like going to a doctor and a doctor gives you his diagnosis, right? prognosis, whatever you want to call it. And you turn around and tell the doctor and argue with the doctors to know why that's not correct. And why your opinion of what's wrong is the correct is that the right version, right? That doesn't make any sense or, or and again, use uses an example like that. You don't take your car to an auto mechanic and tell him there's a problem and the auto mechanic tells you what the problem is, and then you argue with the auto mechanic and tell him why he's wrong. Like I know, do this instead because I know like, so. It's the same thing, right? You don't go to McDonald's and tell somebody how to flip a hamburger. You know, put it in those kinds of terms. That's how I've had to do in the past. I've had clients.

This Stuff Works
In fact, recently one of my clients who's been a longtime client of mine, set for forwarded me an email from a cold prospecting SEO, you know their diamond doesn't it send an email with something similar it was just one of those lead generation SEO checker reports, right, so an SEO audit report, but it's just, it's just a lead generation tactic, right that they use and explain that to them. It's just for lead generation that they do that they you know when you submit your details to one of those, you usually have to punch in an email address or something like that. And that's so they can put you on an email list that they can solicit you for their SEO services, and you hired me to do a job. I'm doing the job for you. And I'm doing a lot better for you than what this stupid tool tells you how to do. If you'd rather go with something like that, then you're free to do so. I mean, and honestly, I know you said that you're not in a position where you can let them go. But be a bit more assertive about your position. Have confidence in your abilities.

And if you do so and you speak with an air of confidence, right? I didn't say arrogance, I said confidence, then you ought to be able to check that sort of thing very quickly. But again, you have to speak confidently about that. You have to believe in your own abilities, which I know you, you're getting there, Mohammed, you've come a long way. But make sure that you, you know, you, you air that you, convey that excuse me to that client very clearly. Because otherwise, and it looked and I know, sometimes it sucks man to have to potentially lose a client that you need because you needed the rent, you need the revenue, but when one door closes, another door opens. And that's the way I look at it, right? Otherwise, you're going to have this stress hanging over your head and you're going to have dreaded every time you catch, get an email or a phone call from this client of yours. Because you know, it's likely going to be him telling you how to do your job again. And honestly, money isn't everything. I know it's important, but I can tell you right now. That type of stress isn't worth any amount of money in my opinion. Any other comments on that before I move on?

Marco: Yeah, Muhammad, if this guy needed a dentist or a doctor, or any other type of if he was in legal problems, would he go and read a fucking book on how to do it and then go and try to do it himself what he what he going represent and represent himself in court or try to extract the truth or fill it or remove a kidney or what of his kid was in trouble? God forbid and the kidney operation would he go read a book? Or would he go find a professional? Well, that's what he did. He went and found you. And now he wants to read a book on on on how it's done. It's fine if he wants it to be informational something that he can digest. But that by no means is an indicator of what you should do you already know what to do. You have proven what it is that you can do it no tell him Look, you're more than welcome to try this. Set it aside. Try this for 90 days. See how it works for you. Get back to me and raise your prices you put that way.

Very cool.

Adam: Nice real quick. I think Marco, you picked your favorite question of today right in that person's going to get the POFU Live recordings as well. So do you want to tell everyone who that was? That's my lazy guy trying to get out of the rut question. Yeah, good one. Let me look I missed the name. Was it the fatality? I think yes. Okay, cool. So yeah, just sent you a messaged. So yeah, respond to that. And we will get you hooked up. And as Marco said, I think there are some good videos there that you should definitely watch.

Very cool. I think that was a good choice. All right.

Do You Have Plans In Having An OnSite SEO Service For MGYB, Silos, Title Tags, Etc.?

Muhammad also says is there also this is a long shot, but do you ever plan on to have something like an onsite SEO service for MGIYB silos, title tags, etc. Um, maybe I don't. I know we've got a lot of stuff that on the books for potential products and services inside MGYB but, you know, we're working through some major things first. So that might be something that we do, but remember the keyword research the in-depth keyword research that we do, really, is that right? Because it creates silos and key themes, categories, all of that kind of stuff. So, um, as far as like on-site audits and that kind of stuff, I don't know, that might be something down the road, but we've got some other pretty major overhauls that we're attempting to do. They're currently in development now. So it's going to continue to get better we promise you that. Okay.

Are There Any Updates For The 3-Year-Old Local Kingpin Course That We Need To Consider?

Next is Jonathan. He says hello all. For me, Semantic Mastery ranks up there with oxygen. That's awesome. So don't ever go anywhere in this journey. I'm looking to purchase Local Kingpin which happens to be about two or maybe three years old now. I'm sure the course materials just irrelevant today. But is there anything new to take into account. May the universe shower you with more than you could ever need or one? Yeah, okay. So Jonathan, yes, the method still works the same in that for search ads and that's what the Local Kingpin is all about, listen, the dashboard has changed the Google Ads platform, the dashboard has changed significantly. But the concept is still the same. As far as I still set up all of my search ad campaigns the exact same way that I taught and Local Kingpin, there are some slight differences. And maybe all I need to do is do a couple of videos or even a webinar that we could add to the very beginning of the training to show what the differences are. And because there's a lot has changed in Google ads that again, the concept of methods of the alpha-beta campaign structure and setting up what I call, you know, the beta campaign is keyword discovery campaign. And then you have the alpha campaign, which is your top-level or called what I call the bullseye keywords that you create alpha campaign groups around and you get really high-quality scores, lower cost per clicks, and you almost it's just it works really, really well. So exact the same way that I do search ads now. The difference is now that there are a lot of automated bidding strategies that you can use. Once you have some data in the account, you can start to apply some of Google's recommendations for automated bidding strategies. And then you can get some really good results with that at the time that I recorded out of the Local Kingpin training. I never recommended I always recommended doing manual bidding strategies. In other words, you control it all the bidding, all the ad rotations, that kind of stuff, because the AI the artificial intelligence at that time wasn't very good. And every time I had ever tried to use any of Google's automated programs back then I would lose money as my results would go down.

This Stuff Works
But now I as I said, I run a lot of I do more AdWords now than I ever have because I think it should be an overall strategy for marketing, online marketing. ads should be included in SEO in my opinion. So I run a lot of ads campaigns now and I still use that same type of structure but once we set everything up the manual cost per click manual bidding strategies when I first start, but once I have enough data in the account, then I allow Google to do just go to the recommendations tab. And it will tell you like Target impression, share or maximize conversions or maximize clicks, that kind of stuff. And I will select one of their automated bidding strategies, and then monitor my results over the course of depending on how much volume I'm getting through that particular campaign, I'll monitor it over two weeks or a month to you know, so 15 to 30 days. And if my results have declined, then I'll go back to the manual bidding until another recommendation comes up, if that makes sense. Um, other than that, uh, there are a few other slight changes in that back in the time when Local Kingpin was created. If you had an exact match keyword, he would only in an alpha group, then those were the only keywords that would trigger an ad. Now Google will show close variants. So in other words, somebody that types in a very closely related search query, but it's not that exact search query. Google will still share serve your ad unless you put it in specifically as a negative so there are some slight changes but the concept is still the same and it's the exact same strategy that I still use to this day for setting up my search campaigns so if you don't mind Adam make a note somewhere in our even if it's in our next corporate meeting notes for me since I'm in the middle of this right now but to plan on actually send it putting an update in the training about that because I think that's all that it needs. Okay, that was a great question though too.

Okay, next, we're going to keep moving because we're almost out of time guys. And we've got a lot of stuff we didn't get to and I apologize guys, but we only have an hour so. Greg says congrats Greg's long, long time span and Mastery member he says congrats on five years of blood sweat and tears putting it all out there and helping so many people become more successful. I really appreciate you all so very much. Here's to another five years and two more years of POFU. Thank you, Greg. We certainly appreciate you, man. And I don't think we let say that enough to you. So thanks, Greg. We definitely do.

Tom says congrats on five-year guys. Glad to be here as always, yes, Tom, you're one of the ones that I was talking about earlier. That had been kind of hiding in the shadows for a long, long time, but only every now and then comes out and post a comment or question. So, Tom, we appreciate you as well. Thank you.

How To Get More Traction For A 3K Scholarship Program Apart From Having A Landing Paged, Email Blast, Press Release, And 5 College Links?

Austin Don says, for one of my clients, we created a $3,000 scholarship program. I made the landing page, had someone scrape University emails and then we reached out to them announcing our program with hopes of getting placed onto their sites. I did a PR through press advantaged as well. We had about five clicks come to it from the colleges but had hoped for more. Is there anything we can do to get better traction? Um, that's a good question. Somebody wants to comment, Adam.

Adam: Yeah, I've got one because I drew out a little diagram of my favorite one of my favorite things I share I think at every talk, this comes up and let's see if people can see this. Hopefully, it focuses. So what you've got there is your points of contact on the X-axis and your Y axis is your percent chance of hearing back from them. So one time, let's say you send an email, you make one phone call, you're about a 30% chance of getting a reply. If you go out to about six, you're reaching 90%, I can tell you which end I want to be on. So that said, if you haven't reached out to them multiple times over a period of time do that. You know, it's like anyone else I tell the story because it's true. But I get annoyed when I get like one email about a project or a service. It's like, I'm busy, I'm a normal human being, like, reach out to me again, follow up at least one more time, or in this case, multiple times. So if you don't have that, do it you can automate it and you'll really increase the number of responses you get.

Bradley: Yeah, I would say and not only just reach out via email, multiple times, follow up, but if you know who they're the emails are like where they're at. To send direct mail to send a postcard to send a letter, touch them from different media types. In other words, send a video email. If you don't know what that just creates a video where you know it could be a talking head where you're talking into a camera and introducing yourself and like what the what the scholarship is and then you know, upload it to YouTube, create a screenshot from that from that video right and then embed that screenshot into the email that is hyperlink to the video right so it looks like a video. There's also video email programs like bond George is one of them and other ones called Bom Bom. There are several different email programs that will help you to set up video emails that will put an insert a gift that when clicked opens up the video. Those are all things that you can do like send, send direct mail pieces, a letter and or a postcard. If you have a phone number column, you know I mean that's something else you can do if you touching them hitting them from multiple different media type, you're going to get much better results and that's part of what I was teaching that hopefully live this year. So

This Stuff Works
Marco: Bradley that go ahead, sorry, I have two things right, you have to find out who's in charge of scholarship grants and scholarships because that's the person that you want to talk to. That's the person that's going to get you added if they're going to add it. Another thing that I would also do is if you really want to get under people's skin, contact the school's newspaper, get because that's run by students usually very left-leaning student, very militant, right, or the right-wingers to dig, but they're really militant, and tell them hey, look, I'm trying to offer $3,000 a scholarship, but your university is doing in a university doing nothing about can you find out why, and I guarantee you will get action back. That's awesome. I love it.

Bradley: Do we have anything else we need to give away?

Adam: Yeah, I was gonna say, Bradley, I'm going to put this one on you but I tell you what we're going to do you got to make a snap decision. But we're going to give away the person who wins get to choose between perfectly live 2019 recording access or a Semantic Mastery T-shirt. But Bradley, the person who's going to win, you have to pick the best GIF from today. Well, the only one I've seen so far as from Wayne, which by the way, Wayne, thanks for being here, man, we always appreciate you. I also see Greg, but let me answer this real quick. And then I'll scroll through the guests because we still have about four minutes.

Why Should You Continue SEO Once I've Gotten Good Rankings?

But Greg's got a great question here that says, or a comment he says your typical client with questions like this, how do you best answer this? Why should I continue SEO once I've got good rankings, good rankings? Well, why would you continue doing exercise after you've gotten to shape? Because if you don't what happens? Right that's, that's the only answer you need really is, is if you were to get into shape, would you quit exercising, if you did, what would happen? Well, I'd fall out of shape. Okay, well, it's the same thing with SEO. You know, it's like, once you take the foot off your gas, you start to lose momentum and eventually you're going to stop which means eventually you're going to lose your ability to generate for your business, that's that whole peaks and valleys things that we were just talking about earlier. So and I know you know that Greg, that was a planet question. And I appreciate that.

As far as favorite GIF comments. By the way, Wayne, if there's not a GIF out there or a meme for a happy fucking birthday, then you're the man the Create ones.

Adam: Well, Bradley's looking through I'll say thank you to last the name I think it was Jessica said she signed up for chat just for the fifth anniversary. Love you guys. That's awesome. Thank you.

Bradley: Yeah, and I would say, you know what, why don't we give it to her because I don't see a lot of GIFs other than from Wayne and Wayne will be happy to send you another t-shirt, buddy.

Adam: Right now me, Jessica. I will send you a messaged right now. Flow. Very cool things up here. Very cool.

This Stuff Works
Bradley: That's cool. Here's another one from Daniel Hartnett, by the way, what's up Daniel hasn't heard from you in a minute, man. And I see Brian p, which I believe is Brian Prinze. We've got to wrap it up, guys.

Should You Build Another Similar @ID Paged on Google Cloud Bucket, Target Different Keywords, And Embed Different Files Similar To Amazon S3?

But Daniel says I see the Google Cloud has a similar bucket ID paged, similar to the Amazon s3 paged, should I build another similar @ID paged on the Google Cloud bucket? And just target different keywords and embed different files? I've not done anything with Google Cloud. I know Marco has. I would say yeah if you can do it, but Marco, can you specifically give an answer to that?

Marco: Yeah, I'm not I do not team that question. For some reason. It's Daniel's heart net right here. Not Google Cloud has a similar bucket, like an @ID paged similar to the Amazon. Yeah, well, look, here's the thing loaded up, loaded up anywhere that you can get an HTML document that you can get it into the problem is the resources that you're going to be filling in with that Id paged. We're never showing it to anyone. So it doesn't really matter we're not expecting to interact with us, it's specifically designed for the entity and to keep feeding the bot the entity information longer we keep it in there, the better it is, as far as we're concerned, and what from what we've seen and the results that we get.

And so yes, by all means, if you can get it in there, get it in there, there are plenty of other places, make sure that it has a right activity, relevance, trust, and authority, or anyone of the three pillars wherever it is that you're putting it into, but especially trusted and authoritative and I'm not talking about vanity metrics. When I when I say trusted and authoritative it has to be trusted and authoritative and Google trusted so what more can you say? Yeah, and the last thing because it's five o'clock and we got to wrap it up, guys.

How Important Is Schema To A Website?

Brian's indices should be Brian Prinze. So what's up Brian? He says, Can you please explain how important you believe schema is to any sites. Today, it's absolutely critical. In my opinion, if you're not using schema, you're out of your mind. It's that specific code that speaks directly to the bot. And that's, I mean, you can feed information through schema directly to Google. And it's absolutely critical. In my opinion, we have seen over and over again, especially in recent weeks or months, that like setting up because for example, I've got the land flipping business that I just started, and I experienced it with my own. But I'm also coaching a very small group or hosting, I should say, a very small group of other people that came out of our Semantic Mastery Mastermind that is also developing their own land flipping business. And several of them experienced the exact same thing that I experienced when setting up a brand new brand, a brand new business, new brand name, new web assets, right so new digital assets. And once they did a couple of things we talked about syndication network with not even syndicating post just creating syndication network which helps to solidify the entity, and then adding schema to their page, their webpages which most of n, as far as I know, every one of my members in my land Mastery group is it's called, I've just has a landing paged. We don't have siloed websites or anything else. It's just a landing paged. But you add schema to it, and then boom, I mean, in a matter of days, it jumps to paged one number one position for the brand search. And I know it's just a brand search. But the schema has a significant effect on that. And that's just one example. I mean, that's just one type of example. I think schema is absolutely critical.

Marco: And I'd like to answer this and I'm willing to stay on a little bit more because this is so fucking important, man. You're hitting the nail right on the head, Brian because there are two things going on. You have structured and unstructured data. If you don't have structured data, meaning if you don't have the code for the buck that Google wants in order to specify what your entity is all about, and that's what you're doing. You develop everything. You can tell them about your web paged. You can tell it about your website, you can tell about tell it about that.

Videos and people who work in your company, what the company is about what the products are about the prices, I mean, just everything so that the bot goes in and it gets the structured data from you, whatever it is that you want it to have otherwise, and this is where that fucking bird comes into place, the body is going to come up to your content, and it's going to decide on its own what your website is about. And if you saw the salad that comes up when you run unstructured data through a natural language processor, it's scary how Google is reading this awesome natural languaged processing that people talk about this great Bert that's going to make SEO obsolete will kiss my ass? No, it's not. No, it's not because if we're in the structured data area, if we're in the schema, we're feeding the bot whatever we want. The bot is sent out to learn. It means that we can teach the body and we can force-feed it whatever we want. We don't have to rely on this great beautiful 2000 word content for the bot to get what it is that we want it to get.

This Stuff Works
Very good. The last thing I just got, there was a great question. Somebody said to speak a little bit more about self-talk. And guys, I can tell you hands down. This is the best book I've ever read, or audiobook if you want to listen to it. In fact, I'm actually right now listening to this in my car whenever I'm driving around as well as reading it again at night. I've read this book several times Psycho-Cybernetics by Maxwell Malts, hands down the best book, in my opinion, the period about how to improve your self imaged and how to get like just set goals and just get so much better at everything that you do. I think this is fantastic. So I highly recommend that. All right, any other prizes to give away before I wrap it up, guys. I know we're a little bit over.

Sorry, I was at Amazon checking out the book. So I'm gonna pick that up. I've never read it before. So now I think that's it for now. I just wanted to reiterate, if you want to grab the POFU Live 2019 the incentive recordings, I highly suggest you do that. Hopefully, based on what you heard today, it sounds like a good deal. You couldn't be there live, that's okay. We get it. You know, it's a small group, not everyone's able to show up on the dates or make the travel. But today is still a steal. But as soon as Hump Day hangouts are over, literally, the price is going up. So I put the link on the page, go over, grab it. And trust me, that's going to be the best hundred 97 bucks you spend this year. Right on. Thanks, everybody for being here. We certainly appreciate it

to another five years, we hope if you can put up with us.

So thanks, everybody, for being here. We'll see a mastermind member for the mastermind webinar tomorrow. Tomorrow. Cool, guys. Thanks for watching, everybody. Bye, everyone.

This Stuff Works


How Much Time Should You Spend On A Client?

By April

In episode 251 of our weekly Hump Day Hangouts, one viewer asked how much time should one spend on a client.

The exact question was:

Hey guys, I have actually ranked websites doing nothing but DFY services from MGYB. While MGYB and the Battleplan get me results, it means that I don't spend much time per client. That's awesome, but what would I answer when someone asks how much time I actually spend on a client? A lot of clients have an hourly mindset, where if I don't spend 100 hours per month on them, then I don't deserve the pay of 100 hours. But I'm still creating value! Why does it have to be tied to time? What's a good way to answer that question? Just exaggerate the time I actually spend? Some people take advantage of my business naivete, I've found

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 251

By April

Click on the video above to watch Episode 251 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Alright, with that said, let's go ahead and jump into the Hangout. So those of you that are just now joining for Hump Day Hangouts, we were the previous hour on an RYS Academy Anniversary Update webinar. It was four years ago, tomorrow, actually, but four years ago this month that Marco really turned the SEO industry on its head with using Google to rank in Google and it's been working ever since and we just showed multiple examples of that. So if you missed that part of the webinar, you can always go back and check that out on the replay. It'll be on the YouTube channel. Okay. But for that said, welcome to Hump Day Hangouts. Guys. This is Episode 251. Whoa. And you guys want to jump in and say hi to everybody real quick?

Adam: Yeah, definitely. I'll kick it off. This is weird because I never get asked that so well, I'm doing great. Thanks for asking. Now, welcome everybody. Yeah, this is kind of cool. Like Bradley said in case you came on and wonder what we're talking about. Definitely go back, check out the webinar, lots of good stuff. And then 48 hours, we got some special offers going for some really kick-ass stuff. So I'll leave it at that and pass the baton down to Marco.

Marco: What's up, man? It doesn't get any better than to have something on the web, which is fluid and ever-changing. That not only still works, but in most aspects work works even better than it when it was first released. So it's incredible. I'm feeling really good. Four years, right? A product, whatever you call training service, think about it. How many have come and gone during those four years and you and if you don't know which ones have come and gone, just look in your, you want to call it wherever you keep your ditch digital garbage for all the garbage that you've bought in the last four years, and you'll know what's still working and what is it?

Bradley: Yeah, go check your JV Zoo receipt. So Hernan. How are you, man?

Hernan: I'm doing great actually. Yeah, that's great. So I'm doing great actually. And you know having what Marco has over there on his desktop. I have this right here so. So yeah, I'm really excited. Yeah, that's correct. So I'm really excited about that. And I'm really excited about POFU Live coming up. And I'm really excited about what Marco just share. So that's it.

Bradley: Very cool. And last but not least, Chris. Chris kind of snuck in here just a moment ago.

This Stuff Works
Chris: It's good. Yeah, just come back home from the recycled tour was out all day, or 100 kilometers but excited to be here and agreed to finish to the office. Lovely Hump Day Hangout.

Bradley: Beautiful. So, Adam, you want to jump back in with any announcements? Before we get into questions. unmute first,

Adam: tell everybody that the mute button is very important. You gotta learn how to use that in order to do webinars, but I'm still learning after four or five years doing this. Now, I wanted to say, if you're watching us for the first time, thanks for joining us, you're in the right place. We're going to jump in, start answering your questions. For those of you guys returning. Thanks. Thanks again for posting your questions. And we appreciate you guys showing up here. If you're ever wondering where to go, just always go to semanticmastery.com/hdquestions. And that's where you can always go to ask questions. can't join us live you can always check out the replay on the YouTube channel but we certainly enjoy it when you guys show up here. And last but not least last few things I want to say was if you're wondering where to get started with Semantic Mastery, this is the right place to get started. Get your answers here. The next step is definitely to grab the Battle Plan. It's at https://www.battleplan.semanticmastery.com, not going to dive into the details here but it's for repeatable results, which is what we want people to get and this isn't just a tagline and a fancy catchphrase. You know, we were literally talking about this the other day, and that's what we want to give people, you know, and this industry is tough. Like we were just talking and joking about JVZ receipts and stuff that comes and goes and saying, you know, what people need and what we needed was, you know, a process that gives us repeatable results. And that is what the Battle Plan is.

Bradley: Yeah. Yeah. It just, just quickly, I just want to comment on that, because we get a lot of people that come to us with questions and you know, about, like, how to get results, or they'll do part of the work. In other words, they'll get the Battle Plan, and they'll do one component of it. And then they'll say, Well, I'm not getting results. And when we drill down into it, you know, what it is that they did we find out that they didn't put all those pieces together and we put out the Battle Plan for a reason because that is literally the step by step process that we use to get results over and over and over again. And that's one of the things that in consultation with a lot of our like mastermind members and you know, people that we talked to, as well as the surveys that we take, we hear over and over and over again is that a lot of people don't have confidence because they're always afraid they can't repeat results. They don't have any consistency and their ability to get results. And that's where the Battle Plan comes in. Because if you follow it and don't take shortcuts, I know mid steps are four components of it, you do you put the things together properly, then you're going to get results. And once you know that, you can get results over and over and over again, it builds your confidence to where you can, you can ask that client for that high-level retainer fee. Because you know that you can get the results without a doubt, instead of, you know, kind of pussyfooting around and trying to get $500 a month when you know, you could be getting 1500 a month because you know for sure that you're worth it and you can get the results.

And so I think that's really important that you know, the Battle Plan is something that we're going to be possibly doing some more with in the next few months. We've been talking about that my partners and I in just the last couple days about how to make it more of a central part of new members that come into Semantic Mastery and in any shape or form, and how to actually apply those things in a very orderly and regimented fashion to where you start to get results over and over and over again. Does anybody want to comment on that?

Adam: Definitely, no, totally agree. And just wanted to add on that, too, that, you know, after you've done that, and once you've already got your processes going, that, you know, we want you to join the mastermind for many reasons. One, it's our mastermind, we love it. It's something we started for ourselves and have grown. But that comes in once you've got the results once you know you can go out there and you want help from other people who are doing the same. You know, there are business owners in there. There are affiliate marketers, right, there are people who are growing their own agencies, and that is the next logical step for you to really take things up and start to run with it and where we can offer you know, a lot more personalized advice as far as what to do, but once you get those, you know, repeatable results, then you move on and come join the mastermind and in the meantime, at whatever level you're at, we do highly encourage you to get stuff done for you. Right, start getting that mindset of you to know, who can do this for me not how do I get it done myself. And for those types of services, head over to MGYB.co. That's where you get your syndication networks done, RYS drive stacks, press releases, link building, everything. So go on over there. And last but not least, subscribe to the YouTube channel. If you're checking this out, please subscribe. Leave us comments, say hi ask questions, whatever you want and then just come join us live for Hump Day Hangouts.

This Stuff Works
Marco: I'd like to add just one thing before we move on to question. A lot of people are looking for that goose that laid the golden egg right and they get offered all of these services and software and all of these ideas that and then when you take a towel to that egg it turns out to be its fool's gold. And now you're stuck with the bill because you paid them a whole lot of money. And you're right back to where you came from only your pocketbooks lighter and there's this heavier, right we're here we're still here and I can't say enough. Syndication Academy is still working and that's way older than RYS Academy. Maybe it's not working the way that that it was originally put out, but it still works phenomenally well when you do it and you use it the way that we teach. As Bradley said, if you don't, if you cut corners, if you just don't want to do the work, then, of course, it isn't going to work the way that it was supposed to because everything builds one on the other. And that there's a purpose to our madness that there are rhyme and reason to what we do. And if we go for that final play, so that you can become that trusted, authoritative source in your niche. If you don't and you're doing it only partway. And what you might be even doing is confusing the box so that the buck doesn't know what the hell to do with you. And you just end up where you are right now. So no cutting corners, it takes hard work. It takes dedication. I'm still working Saturday, guys, I'm still working Saturday trying to make things better for you guys, so no cutting corners.

Bradley: Well God bless you for that because I quit working weekends man it's rare now that I work on a weekend but I also work seven days a week 12 to 14 hours a day for many years of my career to get to the point where I don't have to work on weekends anymore. And like I said, it's rare that I work on weekends anymore Marco does it because he just has the passion for it. So God bless you, buddy. Alright, guys, I think we're good for questions right? So let's dive into this

What Semantic Mastery SEO Products & Services Should I Purchase To Improve The Online Presence Of A Private School?

Alright, so the first one is from blazed eight. Hey, guys, I'm currently doing I'm Excuse me. I'm currently going through Syndication Academy. Bradley does say you are better off buying it and building it. So here's the question I want to put up a site for a private school that my grandson's attend. The purpose of this site is to expand awareness of the school and to get parents to inquire about sending their children to the school based on the products and service did you guys provide what would you recommend I do to really push the needle on this site? Thanks. Well, as we just talked about, really get the Battle Plan if you don't already have it. And not, don't do all the work yourself. The battle plan is going to lay out the components that the pieces that you're going to put together to get results for that new site that you want to put up. Right. So if you're going to put up a new site, that's great. Then syndication network, then once the syndication network is delivered, then order the drive stack and include the syndication network URLs and the drive stack order because they will be built into the drive stack. You want to publish some content to the blog or to the site that you're putting up so that it starts to populate the syndication network. Press releases are incredibly powerful, like Marco said, or earlier when we had the earlier segment of this webinar. We recommend four or five press releases, they don't have to do them all right, right back to back but you know, I try to I recommend doing at least two a month if you can, so every other week and you know doing press release stacking. If you don't know what that is, we talked about that on an empty YB webinar, you can go to our YouTube channel and search, press release stacking or PR SEO, and you'll be able to find that replay. You can also see it in the webinar replays at MGYB.co. I mean, guys, we're trying to give you the content and as many places as possible. So you know, press release stacking, then once you have all of that and again blogging consistently to your site, which will syndicate to the network is a component of that. Then beyond that, you can start doing a lot of the other off-page market off-page SEO stuff, which includes embeds and backlink building. And all of that is also available in MGYB. So, long story short, get the Battle Plan, follow the plan, but don't cut corners. Don't just do one component of it and expect to see significant results. It's really about following the plan all the way through and using all of the pieces as they are intended. Does anybody want to comment on that?

This Stuff Works
Marco: Yeah, once you put it all together in that, that's going to see but it's going to seem like magic. Like you did magic and I get this. What is the Wizard of? I forget what they're calling this guy. But it's the wizard is somewhere in there because he just gets his clients results. And he gets them he follows the battle plan he gets done for you services from us. And then he goes and refills to his client that says wizardry.

Bradley: Pay no attention to the man behind the curtain. Alright.

What Does The Number Of Impressions Mean In Google Search Console?

Next question is from Fitz he says good, a dense thanks for this form to get real, real results. What's working now answers. Thank you. You're welcome. He says in Google console. So he's talking about Search Console, there is a column for impressions. Does that reflect how many impressions I'm getting or the total impressions available to that keyword? No. that reflects how many impressions your site that you've submitted, the search console is getting from within Google. So when you look at impressions, it shows search queries that have triggered your site to show in the search results. Doesn't matter where they show, I think it's only the first 10 pages if I'm, if I'm correct it only, it will only register as an impression if Google has served your website or any page within your website. For the search query, shown within the top 100 results, I could be wrong about that. If they may, it may have changed. But it just means that your website has been given an impression in the search results for the query shown in the Search Console report, in the search queries report. That makes sense. So if you actually take a look, there's a button a tab called position, right or average position or whatever you click on that and it will actually show you the average position of your page or site where it was ranked for that particular query.

Now and then if you click on the pages tab, it will show you which page was being served in the or given an impression and the search results for that particular query, or pages if multiple pages have appeared for that same query. So it like I said, poke around in those Search Console results, because you can get a lot of insight about queries that you didn't recognize, or know were search queries that were your site was getting impressions for and then you can start to begin to optimize for those queries that your pages are getting impressions for, but maybe ranked on, you know, in 70 positions, right? Let's just use that as an example. Then you can start to work on an SEO strategy to push those pages or, you know, to get those to get your site to rank better for those search queries. And so that's a really good question. But the impressions on the number of times that your site appears in the search results for those queries.

What's interesting is when you apply some of what we're talking about here, like a drive stack, for example, especially a drive stack, you'll see that that's one of the metrics that I use to report back to clients as to show that the improvements are being made. Now, the once a drive stack has been built, and especially once things start to index, you'll see the impressions will start going up month over month for keywords. And that's because the way that we build out the drive stacks, and we include so many of the keywords like in the metadata, the files and all that kind of stuff. And so what happens is your site, wherever you're pushing the relevancy to from the drive stack, so let's say back to a money site, will start to show for many, many more different keyword or search queries, you'll start to get impressions for many more of those. Now, your average position, which is one of the key metrics on those Search Console report, may say, you know, 30, or 40, or something like that, that's fine. And I bought, you know, I've had to explain that to clients in the past. And they say, well, it shows my average, I'm getting more impressions, but my average position is falling. And that's because your app means that your site is being recognized for more search queries. But that doesn't mean that they're all Uber optimized for those search queries. But that's still a key metric in that your site is now being recognized. For more and more relevant search queries, because it means that you're starting to build relevancy to the overall site, the entity itself if that makes sense. I know somebody's got some comments about that.

This Stuff Works
Marco: Yeah, but by the way, I'm glad you mentioned that because we talk a lot about delivering real-world proven results, things that we have tested, things that we know. We don't just talk out our ass man. We know what we're talking about. And one of the things that we know about the relevance passing through the G site through the drive stack over to the website, is because of the number of queries right, which become available in Search Console. So we can totally see the relevance being pushed through so that now you're seeing all of these different impressions for things that you're not really optimized for. But then you can pick and choose which one you where the money is optimized for that and push for that. The way I just showed it in the RYS webinar so that you can start making money from all of this data because you can't do anything without data. Right? But and it has to be the right data, once you have it, then you can go, you can laser focus on that data and push into that, and go after that. So guys, don't think that we're just delivering the things off the top of my head think that had been four years in the making. And it's just constant with constantly in the lab trying to improve it, trying to make it better.

I agree.

How Do You Increase The Number Of Impressions Of A Website In Google Search Console?

He says if there are more impressions to be had, how do I increase that number? And again, that's how, you know, blogging consistently, you know, using various keywords. And that's one of the things like I said, use Search Console to help you discover queries that are relevant that you may not have thought of, like things that even a keyword report may not have revealed to you that would that are still relevant to your business and then or to you know, the project that you're working on. So then you can start to develop a content strategy around those particular keywords to blog about them. Drive stacks once again, when you find queries that you had didn't include in your keyword list when you order to drive stack for example, or built one, then you can go back and add additional files into your drive stacks targeting those keywords, which is what we were just talking about. So that's how you do it. It really is and it's crazy because you'll see those impression numbers go up and that's a clear indication that what you're doing is working.

Okay, next question from fit says he's asking for the link to Marco's charity. So Marco, can you post that in comments below? I already posted the link and thanks ahead of time to anyone who donates it's a great cause right education for the for children who would otherwise not have a chance to even attend school.

Why Is The Single Page Better Than The Separate Page Method?

Very good. So Gordon's up again he comes every week and asks questions. Hey guys, thanks again for your Hump Day. But is greatly appreciate it. You're welcome, Gordon, thank you for always attending and asking good questions. So he says, I know you mentioned previously that in ranking a local business site, you no longer need to create a separate page for each keyword with the location, you can now create just a single page with all the keywords and the location, and Google will rank that one page for all the keywords. But I was wondering if the single page method now ranks more effective than the separate page method, or if the ladder still works just as well but recommend using the single-page method only because it is easier and much less time-consuming. No, what I have found is that Google prefers the longer form content with more of the same as long as it's a related topical theme, right? That it prefers the longer-form content. It's not that you can't still get the results with the single page method you can. The problem with a single page, single keyword, after you know a single page optimized for a single keyword method. The problem with that is it's easy to over-optimize that page, that particular page. And then it won't rank well. And in fact, it can actually pull the quality score down the ranking score of your entire site. So can it can end up affecting the entire domain. Because it's over-optimized. It's like an over-optimization penalty, essentially, not like a manual penalty that you're going to get notified in Search Console for, but it will be like an algorithmic penalty. And that can happen very easily when you're targeting when you're trying to optimize a page for one single keyword. That's part of the reason why I prefer using a single page that has as long as it's still in the same keyword theme. In other words, you know, it would almost be like supporting keywords, you know, you can still divide your content up into headings or sections with separate headings, where that's how you can kind of like compartmentalize the page itself to make it more logical and everything else. However, you're not going to be over-optimized for any one particular keyword that way, if that makes sense. So you still can do the single page method. But you have to be careful because you can over-optimize a page much easier now than you could you know, four years ago, four years ago. In fact, it was probably five or six years ago. Now that was the preferred method was to optimize each page for a single keyword. And even in a silo structure, you would have multiple pages or posts depending on how you had your site, your, the structure of your silo built on your site, but either pages or posts would be optimized for individual pages and they would link to each other like either through a daisy chain or mono silo, or whatever the case may be.

This Stuff Works
They were still individual page, you would figure out what all your supported keywords and we're in a silo and you would optimize a new page or post for each one of those supporting keywords. And again, I don't recommend doing that anymore. You still can do it, but you got to be careful because you can easily over-optimize a page that way which can cause it you know, it can cause an algorithmic penalty to the particular page but that can also so, in turn, affect the entire domain. So I'd be I would be cautious in doing that I prefer using the single-page method. I feel like, you know, Google has for it for years now has preferred that method. Because, you know, it's more like an authority or I don't know if you want to call it Cornerstone content, but it becomes more of an authoritative page that way. And there's a bunch of it reinforces the overall theme of that entire silo or topic, if you will, on that one page, if that makes sense.

Marco: You know, it's funny, because I, I answered almost the exact same question and in RYS Academy Reloaded this morning, where yeah, Google absolutely recommends the long-form content on the same page. Because you're it's actually the same theme and they do belong on the same page, except that the page can get so long that the person will have to scroll through, right. It becomes a long scroll. So to avoid that, there are methods that you can use that like, like, skip navigation links, so that the person can jump to the relevant portion of the page, whatever it is that they're looking for. Not only that, if you get like a specific keyword that you're targeting with that long-form content that gets stuck, then that becomes a target for a blog post and says you're using skip navigation, you can skip from the blog post to the relevant part of that long-form. Yeah. But by doing that, you not only pushing at that keyword but at the entire content, because that blog post will support that section and the rest of that long-form page.

Bradley: Exactly. And you can use Table of Contents plugins to help you develop out that longer-form content and create those jump links or skip navigation links, that kind of stuff. So Marco is absolutely right.

How Can You Optimize A GMB Listing After You Have Claimed And Verify It?

Someone's next question says, By the way, this may be a dumb question, but I'll go ahead and ask it anyway. He says what if any things can you do to optimize a GMB listing after you have claimed a verified it that you can't do before you claim and verify it? That's a good question.

Is there anything? Yeah, you can't upload? Well, I don't know. It's been a while since I've been in one since that wasn't already verified. Are there certain things Marco, that you know, of off the top of your head that are you're unable to do until it's been verified?

Marco: I think you can get it to 80%. Before verifying we used to go and do the rest of it, after it was verified, but you're okay at if what's happening now is is that the if the penalty or the suspension is algorithmic, if you go and you make too many changes after it's been verified, it's going to get suspended. Because Google actually wants to get you on the phone now or on video. They want you to show your business, they want you to prove that you have a business and that the easiest way for them is to algorithmically suspend it and force you to call. You call them instead of them calling you. And I like it. I like the way that they figured it out. So so what we're recommending is to live as much as you can, before you send for that pin. So don't ever go back. I mean, you shouldn't have to go back in and mess with it. You can upload your images, you can upload your logo, you can upload your background image, you can do the description, you do a whole lot of things. I know that they won't allow you to get that short URL until after it's been verified. I'm almost 100% sure that that's one of the things that you cannot do. Do you mean like the page name they call it now? Yeah, the short the shortening, the shortening, but you know, I don't see that as being just one hundred percent and necessity I don't see why you need to have that.

Do You Recommend Using All URL Versions Of A YouTube Video For Syndication And Link Building?

Okay, so next question is hoping this is the right place to place to ask it is it's Hump Day Hangouts. That's what this is for. So keep them coming. Just getting started and have a question about YouTube video URLs for syndication, backlinking and use and drive stacks for each YouTube video, do you recommend using all versions, long and short URLs plus the long and short playlist URL version of each video and playlist? Also, if you're constantly adding new videos to playlists and rearranging the order, does that break those previously used long and short video URLs? If changes screw them up, what Then where should they be used and not be used so as not to create a playlist video URL problem down the road? Thanks. Alright, so the first part of that is long and short URLs plus long and short playlist URLs, versions of each video, the playlist, all right, to keep things simple. The long version of YouTube. So like the watch question mark equals URL on YouTube. So the full domain www.youtube.com/watch?=videoID, you know, that kind of stuff, those are the better URLs to use for SEO purposes. Anyways, there are multiple versions of a YouTube URL. And there was at some time where we would do all kinds of crazy stuff we get, in fact, one of the members of our mastermind, he had a Google Sheet that you could just drop the YouTube URL and and it would spit out, like, you know, and all those different rows, all the different versions of the YouTube URL. And it does make sense to if you're doing like a lot of mass link building to use different versions of the URL. But if you're just doing some traditional SEO stuff, really the best URL, use just the regular long URL of the video, the video watch URL, not the short share URL, because that's a 302 redirect. You can put that into a redirect checker and you'll see that all that does is redirect to the long version, the watch URL, essentially the watch page URL. So just use those now as far as the playlist. I'm not sure if when you change the position of a video within a playlist, if the playlist URL for that particular video changes, I believe it does, but I'm not 100% sure. But it doesn't really matter. Because think of a playlist is just a container, right? So all you really need to do is use the playlist URL. And then all of the other SEO work that you do will be to the individual URLs for each video within the playlist so that even if you rearrange the positions of the videos within the playlist, it won't matter because you're not using the playlist URL for that video. You're just if you're going to be link building, for example to the playlist, you just use the playlist URL, which is just a container anyways, no matter where those other videos are within that container. It's not going to affect the playlist URL, the individual videos within playlist if you're trying to use the playlist share URL for that video that may change. And you could easily determine that by just going into a demo playlist or whatever playlist you have right? copy in three or four, the links the playlist URL links for each video, right? So just copy three or four of them and go rearrange them and then copy the new URLs or the once it's been rearranged, copy the URL for that same video and put it in a notepad file. And look, has it changed any? If it has, then yes, it could change it. I don't know that it would break the previous URLs or if it would just auto-redirect or what I don't know. But honestly, typically, it sounds like that's way over-complicating things in my opinion. Typically, all I do for video SEO stuff, is I use the watch page URL, the longer URL for each video. Then I'll create a playlist then it's about the interlinking within the videos within the playlist and then does additional SEO to the playlist URL itself, or playlist embeds which is all so very, very powerful. But in either case, that's still just a single container, essentially, that you're optimizing. So does anybody else want to comment on that with anything different?

This Stuff Works
Marco: No, that's fine. I posted the URL not to use that. Somewhere down the bottom. It's the .be version of the URL. You don't want to use that as the share URL. Yeah. Yep. And those are the 302 redirects. Right. So Dan says, so yeah, just just to clarify, I would not overcomplicate this. There's a lot of SEO tricks that work, you know, temporarily that you can get some beneficial results from but really, to keep things simple and long, long-lasting. I mean, it's been like from the onset of YouTube, that the strategy or the method that I just mentioned, works, it still works today. So by the way, I still have that spreadsheet from Ovey. Yep. That's awesome.

Bradley: There was another tool that Damon Nelson had called vid Penguin, vid penguin. And it was a tool that essentially that's all it did was it would create a bunch of it would to create all the variations of a YouTube URL. And then it would create, put them into an RSS feed, and then beat them burn a feed burner feed from the RSS feed that was just an RSS feed of all the YouTube URLs for that particular video. And that was called vid penguin. I don't know if he still supports that or anything else. You could always just go search online for it and see and if so, that's a tool that does something similar to what we were just talking about. But again, I mean, I, in my opinion, a lot of that stuff isn't really necessary that you can get results doing what we talked about just doing traditional SEO stuff on the videos, and then sending engagement signals, guys, it's so powerful. And we talked about that many, many times. But just you can buy actual views from Google directly like and it's completely within Terms of Service. In fact, they encourage it and if you buy relevant views, you're going to see incredible results. If you're applying both SEO and engagement signals, you'll see really good results.

Is It Okay To Change Information In The GMB Dashboard As Of This Moment?

Okay, Dan says, is Google still on a rampage? Or is it okay to change the information in the GMB dashboard? I still am staying the hell out of them as much as possible. Does anybody else have anything different to say?

Marco: No, I'm staying out of them, except that we had our mastermind, our mini mastermind meeting, yesterday afternoon or yesterday evening. And then one of our members of the mini mastermind, he's having a VA go in there as a manager and make changes and they're getting away with it. So there's no rhyme or reason to what Google is doing, is it if you do too much, all at once, or within a certain time period, you're likely to get hit, but it's not definitive. My question to you is, how much is that change worth to you? Is it worth taking the risk of getting suspended? If it isn't, don't bother, but if it's worth the risk, and go in there and change it.

Bradley: Yeah, and I had a, I've talked about this over the past several weeks, I had a pest control client that has been a client of mine since 2014, maybe 13. I think 2013 actually, so like six years. And I went in hehe sent me an email one day saying that there was a stink bug showing on the profile, like in the knowledge panel images. So that was coming up as one of the primary images and he didn't like that. And he said, Can you change this? And I said, Well since you guys don't really do anything specific with stink bugs, I'll just delete that photo from your Google Photos, your GMB photos. And so I did that and then I deleted that photo and then I went in and for whatever reason, I had never published his GMB website it had been created. It had all the content on it, but for whatever reason, I just add overlooked it or whatever. And I never publish the GMB website, so I click the Publish button. It's not that I even created that day as I said, it had been created for well over a year, it just had never been published. And I click the Publish button. And right after I click the Publish button, it suspended his listing said, and so, you know, I appealed it, and I, you know, sent submitted a statement request. And there they kept sending the same message saying that there was a backlog, because of the high number of Google, Google My Business suspensions, there was a backlog and that it was going to be two to three weeks before they would get to it. Well, it took almost four weeks, and they sent me a denial request or denial stating that they were not going to reinstate it because it didn't meet their terms of service, the terms of their quality guidelines or something, which is total bullshit because it was a legit business that had been in operations got a lot of good reviews. I mean, it's been six years never did anything spammy. So again, as Marcus said, there was really no rhyme or reason to it. All we did was delete one Google photo, Google My Business photo, GMB photo, and then click the Publish button on the GMB website and it automatically suspended and I did that as a manager of the GMB, not the owner. So then, uh, you know, I told the client, my client, we were on a conference call about another issue or, you know, something else that he wanted to talk about. And I told him that I was like, Look, you know, you as the business owner, maybe you can get them to read and state your GMB if you submit the request, as opposed to me doing it as a manager. And so sure enough, I walked him through the process, and he submitted the reinstatement request and it within about two weeks, it actually got reinstated. It was just reinstated less about 10 days ago now. And so now it's live and it's back and all the reviews are back and everything else but like Marco said, what's it worth to you? Honestly, I try to stay the hell out of them if possible. And it was funny because right after I got reinstated, I got an email because I'm a manager from Google stating that it was you know, had was back live on Google.

And, you know, about 24 hours later or so I got an email from the owner and he was like, Hey, did you see this? And it was something about the GMB like, details that he wanted to change. And I reply back to him, I was like, Ah, I'm not doing it. Like, you know, I'm not going to go back in and make any changes for now. I'm staying the hell out of it for now. We'll just have to live with that. And he was like, agreed. So just keep that in mind. You know, I would stay out of it if at all possible. You know, I don't think there's any way to determine exactly what it is it's going to cause the suspension right now. Any other comments on that guys?

This Stuff Works
Adam: No, no, sir.

Bradley: Okay, so 42 minutes ago. Let's see. I'm trying to think to see where we should start now. Probably below my last post. Yeah, keep going a little bit.

Adam: Here we go. Austin. I think Austin

Bradley: I order is stack specials. Can I wait to start the orders until the syndication networks are done? Yeah, as long as it's within 30 days, correct me if I'm wrong Marco.

Marco: Yeah, you have to submit within 30 days, which gives us enough time to produce the syndication network. Don't wait longer than that, because you'll get refunded. You have to start the process over again. And not only that, if we refund the money, we're not going to honor the coupon. By the way. That's just how we're doing you have to buy at what the current price is at that time.

Bradley: So there you go. So what are the syndication network and as soon as it's delivered, place your order for the or, you know, submit the details for the drive stack order, and you should be good to go? It's not going to take 30 days to get your syndication network. So, okay.

How Much Time Should You Spend On A Client?

MohammadMakki, what's up Mohammed? Hey, buddy, he says, Hey guys, I have actually ranked websites doing nothing but done for you services from MGYB in the battle plan get results, it means that I don't spend much time for a client. That's awesome. But what would I answer when someone asks how much time I actually spend on a client? A lot of clients have an hourly mindset. Or if I don't spend 100 hours per month on them, then don't deserve the pay of 100 hours, but I'm still creating value. Why does it have to be tied to time? It shouldn't be Muhammad. Here's the thing. And I saw this from one of my, my first CrossFit coach, actually, his name's Parker, he quit coaching CrossFit. Now he's an arborist, he cuts trees like he, he works for, you know, a company that cuts trees for power lines and stuff like that. And anyway, he's really good at it. He loves it.

The point is that he posted a meme on Facebook that speaks exactly to what you're asking about here. He said something like if I've spent 10 years developing a skill, and I can come in and do something in one hour. It doesn't. You're not paying me for that one hour. You're paying me for the 10 years of skill development. In other words, and that's exactly how you have to treat it Mahamat. It shouldn't be based upon time. Like, for example, I just pitched a client, a prospect, excuse me, who is now a client, he agreed, which I'm trying not to take on any additional marketing clients right now, I'd rather build my real estate business to be honest with you, but I had a remodeling contractor contact me and I pitched him for AdWords Google ads campaign, because I don't really want to do SEO for him. So I just I sold him on Google ads, and I'm going to, I offered to manage a campaign for him. And my management fee is is a bit hefty for and but I told him flat out in my proposal, that I spend about an hour a week managing the campaign. So it's about four hours a month. But you know, I mean, and so what I'm charging, you know, if I were to get any shit from it, which I did, but if I was to get any questions about I'd be like, Look, I because I know what the hell I'm doing. You know, there's no, I'm not asking for an hourly wage. If you want to pay somebody an hourly wage.

Hire an employee to do your marketing for you. Right? you're hiring me as a specialist that knows how to manage AdWords campaigns for Local Lead Generation very, very well very efficiently. So you're going to pay me this much because I'm going to get you results, period. That's the story. There is no discussion. I don't have to explain any further and neither should you, mom. And I know you're getting better at that because you've asked these types of questions in the past. But you're absolutely right. It should not be tied to time. And, and that's what you have to be able to. I mean, I don't think you should even have to explain that to somebody. But that that analogy that I just use where you said, if you're spending 10 years developing a skill so that you can do something in one hour that might take somebody else 10 hours, you're not getting paid for your hour, you're getting paid for 10 years of skill development and honing that that skill. So it makes sense. I know other people got comments on that.

Marco: Yeah, if I may, what I think is it he's not framing the conversation properly, because this is a recurring theme, with Muhammed where they're questioning his work the amount of time why am I paying you and all of these things we had Jason in the mastermind group tell us you know about but the guy questioning him. And he might have a breakdown of what Jason was doing during the month to justify to the bookkeeper. And it's always the same thing. It's about you, framing your services in a way that the customer understands that it's all it's the value that you provide. It's understanding your value, being able to convey the value that you're providing to the client, and being able to put it in terms that you're being paid to perform. It's a pay per performance, or you're getting paid for what you do, not for the amount of time that you spend doing. So what you have to do is and I've recommended this before, you're going to have to go stand in front of that mirror, work on your script, first of all, and then stand in front of that mirror so that you're able to deliver this pitch in a way that someone can understand, practice with family, practice with friends. Practice, practice, practice, because that's the only way that you're going to hone this to the point where you're going to deliver the message to the client in the right way. You're paying me to get results, right paper result or paper performance, however you want to call it, it's the same thing. You get paid for the value that you provide, not for the could you spend 100 hours and not to produce a single result and still demand your payment because you work 200 hours, you know, maybe this client needs that. Well, if I worked 100 hours, and I didn't get results, would you still pay me? Because I worked 100 hours, he's going to tell you fuck no, I'm not going to pay you for not getting result London pay me because I get results no matter what, how much time I spend on it.

This Stuff Works
Bradley: Very good.

Do You Need Two Syndication Networks For The Website And YouTube Channel?

Okay, so let's see. The next question is Hey guys, I create real estate video tours and I have a YouTube channel that I posted all the videos to my website is in development Do I need to syndication networks, one for the website and one for the YouTube channel, like one of my website blog, like one for my website, blog content and one for the videos. I want to have the videos on my website as well Do I need to manually add videos to my website and embed them in blog posts? And how do I unify these two things? No, you only need one branded network. In fact, I recommend that here's the here's where I would recommend a second network or the at which point I would recommend having a separate network for the YouTube channel. If right now you're doing just the video stuff and your websites and development, that's fine. So a branded network is fine because you can you know you have a branded channel. That's great. When you create your blog or when it's ready and you start to post blog, Blog Post published blog post it's going if you connect that to the same network, which you don't want to do is just take your YouTube videos and create blog posts that are just the YouTube videos like another words the same title as the YouTube video as the blog post title, right? And then just the embed code, essentially. And then maybe the video description or whatever else, because then it's on the syndication network, it's going to look like the exact same post, it's going to look like duplicate posts on the network properties. So does that make sense? And really, it's just the blog properties mainly, did you have to worry about Blogger, WordPress, Tumblr, and any additional, you know, blog properties that you may add, most of which are you can't really syndicate to anyways. But my point is that it can create duplicate posts, what looks like duplicate posts, even though they're coming from different sources, and it can end up terminating for spam. You get the account shut down, essentially. And I know because it's happened to me in the past. So what I recommend is that you if you can still publish the same videos from your YouTube channel to your network, as well as to your blog, but for your blog posts that you're going to do include the videos in flush those out on the bit more contained more text-based content or various forms of content. We talked about curating content.

I saw a question somewhere about curated content that I feel like Scott missed somewhere. Anyways, you can curate blog content, for example, that's what we recommend. My point is on the blog, if you're going to use that video in a post, just flush the post out a bit more, have the title slightly different, more like a blog post titles, you know, most of the time YouTube titles are just focused around a particular keyword, right. But for blog post titles, I recommend more of a, you know, a more of a content-rich or more about, you know, more like a blog post title, right? I mean, it just makes sense. So so that way when they republish to your syndication network properties, especially the blog properties, they're going to look, they're going to be unique, right? It's okay to have the same video posted twice, but just in different contexts, in other words, so that's what I recommend. The only time that I would if you were going to just try to take shortcuts or make it easy and just post republish the videos to your blog, where it's pretty much the same title. It's just the video is the blog post itself that content body of the post and it may be like the description important or something like that then I would recommend tying your syndication network your branded syndication network to your blog. And in creating persona-based networks that would tie as tier one networks for your syndicate, your YouTube channel. And the reason I say that is because you want to start building the authority of your domain. YouTube already has inherited authority, so you can get away with it. There's no footprint issues and there hasn't been ever with using syndication networks persona-based syndication networks to republish video content, in other words, syndicate video youtube videos, but for your money site, you want to use that branded syndication network to complete the entity solidify the entity and also start to build that relevancy and authority. So that's why I recommend if you're going to use two separate networks, that the random network is attached to your blog and persona-based networks get attached to a YouTube channel. But again, I still recommend using one branded network for both just changing the content up to make the flesh the blog posts out a little bit more than they're going to look like you unique posts on the on the network. Anyways, that makes sense, right. That's a good question, though.

Adam: Hey, Bradley, real quick. There was a quick question from Don about curating. And he was just asking, does blog curating still work on website blogs?

Bradley: So I did miss a question somewhere.

Adam: Um, yeah, it was just right above where you started. I didn't even catch it.

Bradley: Okay, I remember reading that earlier. So I'm,

Does Blog Curating Still Work On Website Blogs?

so the question was, I'm sorry. Does blog curating blog content still work? Yep. Yes, absolutely. It still works. It's still our recommended method. And the reason why and I've said this, you know, many times we've got a training program called Content Kingpin, which talks tells you exactly how to do it, teach you how to do it, but it also teaches you not to do it and instead hire a virtual assistant to do it. You can even, it's even got the training in there for virtual assistants. So if you, if you, you know, take our advice and you hire a virtual assistant to do it for you, you can put them through the training and they'll be able to learn how to do it. But here's the thing unless you're a subject matter expert, excuse me a subject matter expert about whatever you're blogging about, then it's hard to write anything original. That's any good, right? And the same thing goes for writers, guys, if you're hiring writers like going to a content farm and buying content about any particular topic, do you think those writers there are really subject matter experts about whatever topic it is you're buying an article for it? No, it's likely that all they're doing is they're scraping an article from the web. They're putting it through a spinner and they might go manually read through the spun version of it and do some grammatical corrections and things like that. But they're not writing original articles, because they're not subject matter experts. And you can tell because when you get the content back, you can tell it's not written by Subject Matter Expert, if anything, it's been scraped from somewhere on the web and rewritten slightly. And that's what you're paying for. So you're much better off curating content from subject matter experts go find content that's really good, relevant content that's written by subject matter experts and borrow pieces of their content, give proper attribution, cite the source link-link out to them. With nofollow links, that's how I always do it. And that way, now all you have to do is you don't have to be a subject matter expert. All you got to do is inject some commentary in between the curated pieces of content that you include in the post, which curated content can be text-based, it can be visual, so it can be images or photos. It can be audio-based like mp3 is you can embed like mp3 players can be video, infographics, you know all of these different things you can curate guys to reinforce the overall theme of whatever the post is about, and you can use subject matter content for reinforcing that topic.

This Stuff Works
You're in it, all you got to do is inject commentary and you can train a VA to do that. Because really all you need to do is learn how to locate good content, organize it and then curate it. And once you can do that you can start banging out content so much faster. Again, I don't even I haven't been I haven't blogged in years because I haven't had to, because I've trained VH to do that a lot of ways to do that. And  you know, content marketing is a very big part of SEO for and for all of my clients. You know, they pay me on a monthly basis for content marketing, and I pay my VA to do it all all I've ever had to do is manage it really. So again, it's called content kingpin. By the way if you join mastermind you get that included in your mastermind membership. Anybody have a comment on that before I move on? Okay,

Marco: that's perfect.

Do You Use Physical Or Virtual Silo When Setting Up A Syndication Network For A Money Site Blog?

Okay, the next one says when you set up syndication network for your money, site blog, do you use physical silo virtual solid for posts and blog on money site. It doesn't matter. You know, I recommend using virtual silos now which just means that get rid of the category slash permanent structure, excuse me category slash post name, perma link structure and you just go with post name. That's it. There's no difference guys, it's just the difference between virtual and physical silo is the physical silo, you actually see it in the URL, the virtual silo, you don't, but it's all the exact same as far as how you stack your content within the category hierarchy, the category structure, and also your internal linking. So, you know, virtual side is what I recommend, because it keeps the URL shorter. Right. And, you know, shorter URLs are better in my opinion. Now, I didn't used to think so I used to always stick with physical silos. And for a while there was a there was a reason I did that but now and through much testing, it makes no difference whatsoever and I prefer the shorter URLs now. All right.

What's The Ideal Percentage Of Exact Match Internal Linking In Posts?

And what about percent of exact match internal linking in posts? I mean, asking because post going to blog to Dotto and point back to your to back using exact match keywords. Yeah, and we've talked about that and that's covered in Syndication Academy and you could probably find multiple examples on our YouTube channel where we talked about that also. Also, if you go to what is it support.semanticmastery.com and go into our knowledge base you'll find posts in there specifically about that if you're going to be doing a lot of blog syndication or blogging, this going to be syndicated out to a network, just vary your anchor text within you know internal linking you don't have to always have remember, remember, if all you've got is a branded syndication network with it, remember, think about it, it's just three blogs within the network that are branded. So it's not the same as if you were out there hammering link building from link building gigs with the same anchor text, right? So just keep that in mind. It's not something you really have to worry about that much. Just vary it up if you're going to be doing a lot of blogging varied up. Okay. Good question though.

How Do You Rank A Website For A Negative Keyword On First Page?

Alright, guys, we got about five minutes left. So we're going to roll through these last one. This last couple says, Would you guys dances? Would you guys rank? I saw this one earlier. So Dan, I'm sorry, if we skipped over it. I thought that was part of the academy webinar. He says, Would you guys rank any keyword for a customer? I have an international, I have an international bank that a customer wants me to rank on page, one for name of the bank to get public notice how they are not to be trusted? I would I wouldn't touch that with a 10 foot pole. I'm going to let the other guys comment on this too. But curious what your thoughts are on this. To me, that's like negative SEO. I wouldn't do it. I just I wouldn't do it. What do you guys think?

Adam: Yeah, it's the legality to so buyer beware. It's negative on unless the customer has a legitimate gripe about the bank.

Marco: I mean, you'd have to find out more information. I would, and then it yeah, it would be really simple to get them in one of the websites that know where you have scam alerts and all that. Go. Those are powerful. They're really hard to get rid of. And then you push power to that. So you keep that. Maybe you could actually do a whole campaign for with one of those websites, and that'll pull up all of the other results with it that you're trying to push up. But be careful. Yeah. Because what goes around comes around.

This Stuff Works
Bradley: Yeah, I mean, yeah, that the thing. If it were, if it were me and somebody pissed me off, and I had a valid reason to do that. Yes. If somebody else came to me with a gripe and said, Would you do this for me, I would pass Just so you know, because unless I was personally involved in whatever the shit storm was, that caused them to be angry. I wouldn't neck do any sort of SEO campaign against somebody else, unless I was personally involved in that. And I just say that because honestly, I would pass on that in a heartbeat. I would, I would tell them I'm sorry. I'm not your guy. You know, if you want. I'll help you with you.

Seo but I'm not going to put you know, push things up that are disparaging somebody else or some other business unless I had a personal vendetta against them like in other words, unless I was personally involved in whatever it was just and that's just my opinion, I just I've got to me that's too much like negative SEO and it's not something I want to be associated with just so you guys know, that's my opinion. You know, if you if you're okay with it, by all means, do it. I'm not telling you, you're bad person for doing it, by the way, just saying I wouldn't touch it with a 10 foot pole. That's just my opinion. So, okay, if anybody no other comments, I'm going to keep moving.

He says, curious and see I already have live events on page one and I am working to rank website also, which is just a one page I was thinking the RYS Google Drive setup smallest package may make this very easy. Yeah, well, because you can rank for a brand name. Really easy with a drive stack or a G site for that especially. There's no doubt that works incredibly well, in fact, my newest business, my realty business, my Google Site outranks my landing page right now.

Right now and And so again, it's it's for the brand name search and that so it's very easy to get really good results with a drive stack for a brand name search. Okay. It is a one page WordPress website. Also Google's not showing the description supposedly because of the robots. txt file, although all that is on that is your basic Oh, so your basic robots. txt? So I don't know. Marco, can you comment on that? I'm not sure what he's I don't know him enough about that.

Marco: Yeah, I'm not sure about the way he has it set up how it would stop the box from Chrome. Just take out the allow. Because if you're only disallowing the WordPress admin, why would you need it? Why would you need to allow it into the admin hrs. It's going through the WordPress admin. Yeah, I don't see how that would stop Google from displaying the description. You know, try to try taking everything out. Try taking out the disallow WordPress admin go back into a Search Console and go through whatever steps they tell you to clear once it's gone through, put it back. Sometimes we just saw the issue on one of the websites that we today.

Bradley: Yeah.

h2>Are People Getting Hit For Posting GMB Posts?

I did miss another question. So guys, is it because we got two minutes left and I've got to go he says as far as GMB penalties and then punishing changes are people getting hit for posting posts in the GMBs i.e. your GMB Pro method? No, I haven't seen that happen at all. And I've got beat some VA is that actually do the PGMB posting publishing of posts from within the GMB dashboard as managers, work site managers.

And then there's most of them all run through the API because they're connected through our citation builder pro app. So they do it within an application that then publishes via API. And in either case, I haven't had a single GMB hit from posting. Marco, have you?

Marco: I, we had to happen for a video for one video one time, one video one time. Yeah. Other than that, no, all of our posts, whether it's through a citation builder pro through the briefcase, or as managers, they'll go through just fine. Yeah.

Alright guys, well, thanks, everybody for being here. Once again, let me just pull this up on site. Real quick, guys. We talked about this earlier, if you did miss the beginning of this where we spent the first hour talking about our YS Academy because it's our anniversary month this month, four years ago today, we launched the original version. It's still going strong today. It's been updated multiple times.

This Stuff Works
Is the Facebook group has a lot of additional content and training there. Plus, it's an active community. If you want to join our YS Academy for 1500 dollars off, which is a rare time that we ever discount this because it is so powerful. There you go. That's the link to purchase it, use this coupon code special RYX reloaded, or if you want to opt for the to pay method use special RYS reloaded to is the coupon code for that, if you want to join it, otherwise, do what we continually tell you to do, which is by done for you drive stacks, save yourself the time of having to learn and do it yourself. And that's at MGYB dot CEO, go to our store, select RYS and then you can get 35% off any RYS Drive stacks for the next 48 hours with the coupon code stacks 35 off to place those orders, guys. Any last words before we wrap it up? Yeah, you won't see 1500 off again for about another year. So if you want the training, just jump on it because I'm not

Taking that much off the training again. Another anniversary another I don't know the five year anniversary right? And 35% off drive stack you don't see that very often either. So, take advantage while it's hot, man. If not, then wait and pay full price. It's up to you.

Alright everybody, thanks for being here. We'll see you guys next week. Bye, everyone. Yeah

This Stuff Works


How Would You Handle A Know-It-All SEO Client Prospect?

By April

 

In episode 246 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to handle a know-it-all SEO client prospect.

The exact question was:

Hey guys, I'm talking to a prospect that's presenting a challenge. They're interested in what I have to say, but at the same time, they're annoying. You know, the kind of prospect that's read an SEO blog or two and thinks they're the bee's knees. They think they know it all. Normally I would just walk away, but this guy came to me, and seems genuinely interested. What's the best way to handle this? Do I just brute force my way through by showing how much more I know? Is there a smarter way?

This Stuff Works


How Do You Report SEO Deliverables And Results To A Client?

By April

In episode 211 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to report SEO deliverables and results to a client.

The exact question was:

Hey guys, I hope you have a great Thanksgiving.

I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance. I've made a good impression so far, and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs who didn't report or nothing.

After the first month or so, how can I show results, or more specifically, what I'm doing to get results? I know GMB posts are one thing, and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people just sent an Analytics report every month, keeping him in the dark, and now he's open again (mostly because I educated him), but in return he wants to be able to see progress and why I do what I do.

This Stuff Works


How Do You React To A Client That Questions Your Work And Integrity?

By April

In episode 208 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to react to a client that questions one’s work and integrity.

The exact question was:

How do you tell a client that you have worked so hard for and done so well…to go FUCK OFF after they question your work and integrity?

This Stuff Works


How Not To Offend A Referral Client With Lots Of Influence But Is Ignorant Of The Cost Of Service?

By April

In episode 198 of our weekly Hump Day Hangouts, one viewer asked tips on how not to offend a referral client who has lots of influence but is ignorant of the cost of service.

The exact question was:

2. Best advice on how to close or at least not offend a referral client with LOTS of influence but unrealistic or just ignorant of cost of services i.e. I want to rank for every term google 1st position for HVAC in google. Go easy Marco ?? the referring party is a dear friend and I actually believe I can help him and am pitching Social ordeals to start.

This Stuff Works


How Do You Convince Someone Who Is Too Cautious After Being Burned By Incompetent SEOs?

By April

In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to convince someone who is too cautious after being burned by incompetent SEOs in the past.

The exact question was:

2) What's the best way to get through to a lead that's interested, but too cautious after being burned in the past by incompetent SEOs? This one guy is close to a sale, but there's still that factor holding him back. I want to show him I'm clean, and I've provided references as well. I don't want to start pleading, so what should I do?

This Stuff Works