How Do You Determine The Profit Margin Of A Potential Local Lead Gen Client?

By April

In episode 214 of our weekly Hump Day Hangouts, one participant asked how to determine the profit margin of a potential local lead gen client.

The exact question was:

Bradley:
On LLP you mentioned that one of the criteria for selecting a niche is to ensure the service provider has good margings to afford your leads – good profits. Question: How do you go about determining what profit margins they client would have as you explained with the carpet cleaning client you used as an example to drive your point.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 214

By April

Click on the video above to watch Episode 214 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right, welcome everybody to Hump Day Hangouts, episode 214. This time it actually is 214. I'm able to use my numbers this week, which is great. I almost wore my little Christmas hat, but I decided I gotta hold off for like another week.

We got a lot of good stuff. We got some news we want to share with you guys, and then jump into questions. But first, let's say hi. We got Hernan and Bradley with us. So, let's start on the left with Hernan. It looks like I can see half of his face. How's it going man?

Hernan: Cool.

Adam: Oh, there we go.

Hernan: How about now? Is that better? I'm doing great, actually, I'm doing really well. So, yeah, we're having a lot of good stuff coming out for '17 last year for the Mastermind. We have a bunch of good stuff for this month. I'm really, really excited for what's coming.

Bradley: I'm going to get a seizure from your fricking Christmas tree in the background.

Hernan: [inaudible 00:00:49].

Adam: No, come on we want to see …

Bradley: Stop doing that.

Adam: Oh my God. Stop doing that right along. Bradley, what are you doing, are you still alive?

Bradley: I'm convulsing, that's what I'm doing. No, I'm good man. I just finished the Syndication Academy Update Webinar, the first one in several months. Anyways, it wasn't as good as I'd hoped because I'm having some slight issues with one of the things I wanted to share. Because of that, I'm going to schedule another one for next month. So, just be on the lookout for that guys.

Adam: Thanks.

Bradley: Marco made it.

Adam: Yeah. Hey, Marco, are you there?

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Marco: No, I'm not.

Adam: Well, we're just saying hello to everybody. If you've got a sec, if you want to say, “Hi, how you doing?”

Marco: Of course, man, what's up? I'm excited man. End of the year, so it's always good. Family time, just getting together. My wife's a chef, so I'm lucky and I'm really looking forward to 2019. We have so much coming down the pipeline, it's not even funny. It's ridiculous. The kind of money that's to be made right now. Dude, we're back into 2003, 2004, 2005 when I started out.

It's ridiculous the way you can just go out there and with almost nothing, make a bucket full of money.

Adam: Definitely. Now's the time. Well, we'll be speaking of that in a little bit more in just a minute. There's some really good opportunities, but I want to say too, if you're new to [inaudible 00:02:24], of course, thank you for watching. If you're checking out the replay on YouTube down the road, come join us live for these. You can always come to the most up to date or the recent or upcoming one. That's semanticmastery.com/hdquestions.

Again, if you're new to Semantic Mastery, you're wondering where to start, start with the battle plan, all right. That's going to get you repeatable results. Covers a ton of different areas, different stuff you need. Then, once you've got that, we even encourage our Mastermind members, everyone to get the battle plan. Once you're ready, take yourself a few notches, if you want to either start or grow your own local digital marketing agency, come join the Mastermind.

I can talk about Masterminds just in general, all day about how much good they do for you. We love ours, we're very proud of it. We've got a bunch of kickass members and we've got a lot of really good stuff coming here very soon. We're putting it to action right now. The [pofu 00:03:16] pass and we're going to have a little bit of a special to do with that. We're going to explain much more about that. Let you guys see a little bit behind the curtains here, more closer to Christmas, I guess, is the way to say that.

But, in the very near future, Bradley's going to be doing a webinar on Monday, right?

Bradley: Yes, Monday's the Local Lease Pro Update Webinar to share some additional things that I've discovered for that … Myself and my team have discovered over the last … Since we've launched the course, essentially. Several things that we're going to talk about is location research is much more granular now than before, so I'm going to be sharing that process on that webinar. I can show you guys how to use … How to run that software that we use in that course to find easy opportunities for GMB assets.

It's on a much more granular level and I'll explain all of that during the webinar, which will be on Monday. I'm also going to be talking about some things to avoid, to prevent getting locations terminated for spam. There's certain things that we've learned through all the very heavy custing that we've been doing the last couple of months. So, I want to talk about that.

So, you guys that aren't part of Local Lease Pro, you'll get information, like behind the scenes in some of the information, but it's not going to be the whole picture, right? So, we're going to make it public, everybody can come join because I want you guys to … This is our primary push right now in Semantic Mastery, we've really shifted directions entirely to building out legion assets right now because there's so much opportunity, more so than I've ever seen, since I've started in digital marketing and local marketing, which was in 2010 and I mean that.

Marco was just saying, “This is like 2003, 4, of 5, or whatever.” Well, I wasn't in digital marketing back in, so I don't know what it was like. But, since 2010 when I got started, I've never seen this much opportunity. So, that's why we're pushing it so hard and that's why I wanted to make this update webinar Monday public because I want you guys to see how excited and enthusiastic we are about this and also why.

When you see what I talk about, with the location research alone, if that doesn't get you excited, then you're in the wrong damn business is all I'm saying. So, again, we're going to have that public on Monday. Adam screwed up and put 48 hours in the email that it's going to be public, I didn't want it to be public for that long, so fuck you Adam.

Adam: Merry Christmas.

Bradley: Yeah. Merry Christmas you prick. Yeah, I was really only going to keep it public for 24 hours, but since the emails went out, it'll be public for 48 hours and then it's getting lockdown and then it's going to be in the members area only, along with the rest of the training. So, I highly recommend that you guys come check it out.

If you haven't joined Local Lease Pro, we're going to also offer a shit ton of bonuses and stuff like that. If you do want to join on Monday, but it'll be kind of a limited time thing. So, make sure you attend and absorb as much information as you can.

Adam: Yeah. I want to encourage people too who aren't in, obviously for the members be there … We're going to have some good stuff. For non-members, we are doing Q&A, so if you want, come and learn, see what's going on a little bit behind the scenes, like Bradley said, you can see really what's going on here, how big the opportunity is.” But then we'll also be answering questions.

We realized if you don't have the whole picture, there's something missing. You're not sure how this would work for you, this, that, or the other thing, be there. Ask questions, get them answered, and then like Bradley said, we've got a hell of a Christmas deal for you and happy to make that available, but yeah, that replays going to be only available for a limited time and then if you're not there live, obviously, you can't get questions answered as in depth as if you're there. Sign up, be there.

Bradley: Yep. So, what else we got?

Adam: One last quick one, just want to tell people the special offer is going away for MGYB, we've got a killer deal on the deep keyboard research. All right, this is one of the new additions to MGYB, it's a kickass keyboard research done for your service and it's 40% off and that's going away later today. So, I'm going to pop the link up there, check it out.

If you've got any projects coming up, you've got clients coming on board. You've got websites, thinking about building apps, need content ideas, this is the place to do it and 40% is a hell of a chunk of change. Highly suggest you make use of this today before it goes away.

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Bradley: Okay.

Adam: I think that's it, are we ready to go?

Would It Hinder The Ranking Of A GMB Page If The Images Uploaded In 2016 Will Be Removed And Reupload Them For Geotagging?

Bradley: Yes, let me finish sending Rob a message real quick. All right, sorry. Let me grab the screen, we'll get right into questions. All right, here we go. Not a whole lot of questions yet, guys. You better get to asking some questions or we're going to shut this down quick. Anyways, Dan's up first, he says, “I had uploaded several images to a GMB for a customer back in 2016, will it hinder the rankings to take images … To take all of the images off of the GMB page, geotag them and then re-upload them? Perhaps I should just do a few at a time?”

Yeah, I don't think it would be a problem. I would do a few at a time if I were to do it, Dan. I mean, again, maybe Marco has some additional information than I do. I don't see why that would be a problem. If they're just GMB images, you're not taking post down and all that kind of stuff, then I don't see why it would be a problem.

I wouldn't want to take post down though, delete posts and then repost them again, I'd just leave the old posts up, if that makes sense. If it's just images, taking it from the GMB photo section, like removing them, geo tagging them and then reuploading, I can't see that as being an issue. But, I would still do it a handful at a time, dripped out of several days or whatever. What do you think, Marco?

Marco: Yeah, my question is why would you want to do that. Why not add new images.

Bradley: New images. Yeah, that's a good point. That's a very good point.

Marco: We teach how and I think Dan has Local GMB Pro. We teach you how to go in and get images anywhere you want and then you go and add all the information that you want and then you have new data. This is the whole point. You guys, I don't know how much I can get into this, but you're missing the whole point of what Local GMB Pros all about and what we're doing with Local Lease Pro and Local PR Pro.

We're trying to feed the fucking bot data and if you take stuff down and bring it back up, Google knows that the image existed already without the geo tagging. Why not give Google new images with new information, so not only is it looking at the front, it's also looking at the back. I don't understand the point, unless you can't get images. If you can't get images from your client, fire the client, or use the method that we teach in Local GMB Pro.

Always, for me, I always feed the bot more data. More data. It's always about more data, fill in the variables, and get lots of love.

Bradley: Yeah, I like that. That's just true. If you get more images … Dan, you should know, I think you're part of Local GMB Pro, but … I think RYS members also had access to that webinar, on how to get additional images. There's stuff like … Even if YouTube, you can just grab images from YouTube, I've done that a bunch. That's what my VAs are currently doing right now because they're a bit faster at it. Yeah, there's a ton of ways to get additional images. I agree with Marco, his was definitely a better answer than mine. So, Marco's the winner.

How Many GMBs Per Manager Account Is Acceptable?

Dan's up again and he says, “How many GMBs per manager account is acceptable?” Well, it depends, Dan. It depends what you're … What are the … What type of GMB assets are they? Are they real bonafide genuine businesses? If they're genuine businesses, there's no problem adding a manger and managing the genuine businesses from a manager account, right? They're real businesses, there's no problem with that at all.

Now, Marco and I have slightly differing opinions for lead gen assets, but personally for lead gen assets … Guys, let's just be 100% clear here, let's not sugarcoat this, when we're doing lead gen GMB assets, they're spammed, right? They're spammed assets, that's what they are. So, let's be clear about that. So, when you're doing lead gen stuff, then I don't recommend using a manager account because that connects … That creates a footprint, right? You can connect to different locations.

So, what I'm doing currently now and I've tested … Because we're scaling this lead gen asset building process so much right now, we're testing all different types of configurations and I've got several out there right now where I'm doing location clusters, which is multiple locations where assets within a service area, like a radius. A 20 mile radius is typically what I'm doing right now.

So, I'll secure many assets within that 20 mile radius. So, some of my location clusters are manged under a single manager account. In other words, each location is owned by a separate Google profile. So, it's owned by a separate Google profile. But, it's managed or there's a manger account that connects those profiles, so a manager can access them. However, like I said, currently what I've kind of shifted to now, is doing everything under the owner account or at least logging it … Or, if I'm going to add a manager, only adding a manger long enough to make changes to the GMB asset and then removing that manger, so that the footprint doesn't stay there.

In other words, for example, one of the things that we're going to be doing is providing done for you GMB optimization services, so we can provide an MGYB, our store. It's not available yet, but it's coming very, very soon, guys. We've got VAs in training right now, to be able to provide you guys with full soup to nuts done for you GMB asset building. From verification, all the way through … Setup an optimization and scheduling GMB posts and scheduling them to republish to where you don't have to do shit, except purchase it and then start making money from it once you monetize it, right.

So, one of the things that we're going to have to do is whenever we create or somebody … Typically, you're going to buy the asset from us, so we create it for you, but then the VAs that are going to optimizing it, will be … That asset will be … A manager will be added to that asset and then the VAs will optimize that profile, that GMB asset from the manager account. But, then as soon as we go to deliver it, we remove the manager account, right? That's what the process is likely going to be and that way there's the owner account and then you can add yourself as a manager if you'd like, but I would recommend using something like Browseo or Ghost Browser and always logging in and making changes to it from the primary owner account.

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That way, it's isolated to that one account. In other words, if you end up getting terminated from Google, for whatever reason … I've got a couple assets that have been terminated recently, that I don't understand why they were terminated, but again, they're spammed assets, so I'm not going to complain too much, I'm just going to move on and build another one, right? So, my point is if you end up catching some sort of penalty and it gets terminated, then it's going to be isolated to one account and one account only. Okay? So, in the past, I've always said that it's okay to add yourself as a manager to GMB assets and then manage … Make changes and things like that through the manager account.

But, that's typically when for real businesses or maybe the occasional lead gen asset, I've never done it at scale, like we have been over the last few weeks. I'm really concerned because these are black hatted Google, GMB assets. I'm really worried about potential footprints. So, I'm trying to do as much as possible to reduce footprints. That means not using manager accounts when … If possible. If you're using a good browser [inaudible 00:15:17] like Browseo or Ghost Browser, you should be able to accomplish that.

Now, Marco, I know you have a slightly different take on it, do you want to share yours?

Marco: Yeah, we have managers doing it all. The owner never, ever goes back in. That's how we do it. It's as if an agency were doing the work for that Google my business listing, which I think [crosstalk 00:15:40].

Bradley: So, you have different manager accounts, is what you're saying?

Marco: Absolutely, yeah. Because we have a whole bunch of VAs.

Bradley: Gotcha.

Marco: Right? So, they all get spread out. We don't have one BA that does … For example, what you always talk about, tree service, right? It's not about a bunch of clustered tree service, GMBs that, that VA is doing. They're out everywhere. They have a bunch of different niches that they handle. The team lead will spread them out. She'll give, “Okay, you get three. You get three of these. You get three of these. You get three of these.” Then, she'll come back and she'll start adding them again until we get to a certain point and then we don't add to those who will open a new account and that account we'll manage the next set. They all won't be in one niche. I think that's just perfectly legitimate.

In fact, I haven't seen any problems with any of the stuff that we're doing getting suspended.

Bradley: Yeah, I haven't had anything suspended through a manager account. So, again, I've had in the past, I've had a manager account suspended and it didn't affect any of the GMB assets that it was managing because the asset was owned by a different Google profile. So, as far as I know, that's still the case, but I don't want to create a known footprint between assets. So, what Marco just said, Dan, just to clarify, is that he's … Remember they're making changes. His team is making changes to GMB assets through manager accounts, not through the owner accounts.

But, there's not a footprint between the manager accounts and the assets because he's randomly selecting different Gmail accounts to be added as managers and they manage more than just one vertical industry. Now, again, Marco's got a team. Dan, I'm not sure if you have a team or not. So, that might not be the most efficient way for you, if you don't have a team. If you have a team, then maybe it is. Also, it depends on again, like Marco said, if you're dealing with multiple industries, that makes it easier to do that because each manager account can be managing multiple types of GMB assets. In other words, different types of industries, which would make sense because that acts very much like an agency that would be managing different client's businesses, right?

So, what Marco's saying is absolutely valid, I completely understand his method. Me, personally, in my business, I am targeting one industry. So, we're targeting … For my business as tree service industry for contact media, it's remodeling and general contractors. So, because of that, we're targeting one industry, I don't have that … Even if we had multiple manager accounts, every manager account will only be managing similar types of properties. So, that doesn't work for my setup. Again, you're going to have to customize the setup based upon what your specific business is currently and select which is best.

For me, for my business, because I'm targeting one industry, the best, so far … At least what I think to be the best method is doing everything through the primary owner account or if I'm going to add a manager, it's only temporary, long enough for the manger to make whatever changes are going to the GMB and then that manager get removed, so that it's not a long term manager connection, if that makes sense. Okay, so again, really take what Marcos said and take what I said, and determine which is the better fit for your business and then apply that method, okay. It's a great question, by the way, Dan.

Marco: I'm also about to put it to the test because I'm about to close on a really deal, where we're talking about thousands of GMBs and it's in one vertical, one niche. I'm going to see which of the two methods works best for longevity.

Bradley: Yeah.

Marco: [crosstalk 00:19:42].

Bradley: That's what we're trying to do here. We're trying to develop processes to scale all of this, which is really what local, excuse me, what [inaudible 00:19:51] is all about. So, we're really trying to develop all of these processes and done for you services because we're building out our own. Guys, we're not just creating these services to sell them to you guys. We're creating these services for our internal use. Since we're going through all the trouble of creating all of these processes and training virtual assistants to do all this stuff, because we're building our own businesses this way, we practice exactly what we preach guys.

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Since we're going through all this trouble anyways, it just makes sense to also … Because we're going to have all the processes in place for training, for all of this, to be able to provide that to you guys, right? Because of that, we're doing all of this testing right now. Remember, a lot of this is new at this level, at this level of volume that we're doing. So, we're trying to figure it out as we go and as soon as we get good information, we share it in the appropriate places. Like Local Lease Pro, Local GMB Pro, and then the Mastermind. Those are the three places where this stuff is getting shared, right?

Thoughts On Google CEO Sundar Pichai's Testimony That Google Is Not Manually Intervening On Search Results

So, if you want to stay on top of it without having to do the testing yourself, then just come join us and … The Masterminds probably your best bet because that's where the conversations are held on a daily basis. All right, Wayne's up. He says, “Observation …” Yeah, this was funny. “Google's CEO Sundar Pichai …” Or, Pikai, I can't … Whatever. “Testified in front of the house judiciary committee and literally said, “Last year we served over three trillion searches, just as a fact, every single day, 15% of the searches Google seized, we have never seen them before.” That's crazy.

So, this is working at scale. We don't manually intervene any search results. Another SEO said, “Anyone else see the word manually in there? Duh, I would've preferred him to say, ‘We don't intervene.' Thought you slipped that one by, huh, Sundar? Maybe to that box of rocks they call Congress but not to us, SEOs.” That's funny. I thought that was really interesting. So, thanks for sharing, Wayne.

Are There Any Laws Or Issues One Should Worry About When Running Ads To A Vacation Giveaway Offer That Is Free?

Frankie's up, what's up, Frankie? He's coming to ask a lot of questions. He said, “Hey, guys. Happy holidays. I've got a new client who owns a travel vacation club in the travel niche.” Marco, this seems like might be up your alley. “In my city who's giving me $1,000 with ad spend with Google Ads because they want results ASAP. Then, for each lead I bring in, they will be getting …” You will be getting paid, Frankie will be getting paid, “$200 to $250 regardless if they join the travel club or not.” There you go, that's great Frankie.

So, they're giving you the $1,000 for ad spend and they're going to pay you with the leads that you generate with their money? Phew, that's a really cool engagement, man. How'd you get that? How'd you manage that one? That's great. I like that. “Since he is paying for the ad spend and I still get a nice chunk per lead, I agreed to do his deal at the potential … I agreed to do his deal as a potential … Here it's huge for me.” Yes, I agree. Typically, in this industry, in order to generate the leads, the main way all the current marketing companies have done is to … They do a free giveaway offer for a vacation trip to Orlando or a free cruise in exchange for their contact info and having them attend a short sales presentation where they have the option to buy or not buy. But, they still get their promised free gift.

“My question is there any laws or issues I should worry about dealing with when running ads to a vacation giveaway offer that is free? Also, I know if you have used Answerconnect in the past. I know you have used Answerconnect in the past, so I wanted to ask in the service of Answerconnect make conversation outbound calls to the new leads and ask questions to qualify them, just as they would if they were inbound calls, thanks.”

Okay, so first thing, is there any potential issues with that? I don't know. You'd have to contact Google. If you're talking about setting up Google Ads, then I would just call Google Ads, formerly AdWords. Call Google Ads support and ask them that. They'll tell. Guys, listen. I've always found Google Ads … The support line, to call them, always really helpful. I'm not kidding. Anytime I have a question that I'm unsure of, I just call Google Ads because I'm spending money with them, why not call them and just ask them so I don't have to spend a bunch of money researching stuff.

Of course, I do a Google search first and if I can't find a direct answer to my question within a few minutes, then I will call. They're usually really responsive and they're happy to help because you're a paying advertiser. I found that to be the case, maybe other people have had different experiences, but I have always found it rather helpful. So, I would call in and ask. Do some Google research first if you can, Frankie.

It's very funny, but there was a training course, I can't remember the name of it, it was by Morrison, Anthony Morrison. He's got a brother too. They do a bunch of stuff, but he's got a training course, it's rather old. A couple years old now. It was very much like what you're talking about, but it was done on Facebook and that was giving away a free vacation, which cost him like $600 or $800. He could buy a three night or a two night, three day trip package at an Orlando resort or something like that, right? It would cost him like $800, $600 to $800 or something like that.

Then, he would do it on his Facebook page for that area, he would do a post and he would use Facebook ads on the page to promote this free giveaway for this free vacation giveaway, right? For two nights and three days at whatever this resort was. He did it in multiple locations and he would get thousands of people to opt-in for that free giveaway. On the thank you page, after the opt-in, there would just be AdSense. Straight up Google AdSense ads. Because so many thousands of people would click through and opt-in to be put on the list for the vacation giveaway and then land on the thank you page with the AdSense ads, which by the way you can put affiliate offers there and things too.

Then, he would end up making more money on just the AdSense clicks, then it cost to pay for the vacation, the giveaway, right? For the tickets of the giveaway. So, he ended up making money just on that giveaway alone and then he built a list of thousands of people that now he can email market to, right? Also, retarget or remarket through remarketing, right? So, it was huge because he was building a list with a free giveaway and making money on it. He as a training course about it, it's all done on Facebook, but you could apply that same principle to a Google Ads campaign or apply Google Ads to that same type of campaign is what I'm saying.

Again, if it's legal … Well, if it's not a violation of Google Ads terms and service, but you can find that out either through some research or just calling Google and asking them. It's a brilliant strategy. Brilliant strategy.

Marco: [crosstalk 00:26:35]. I just posted the URL for their policy regarding contests and giveaways.

Bradley: A no go?

Marco: No, yeah. He has to look through it. As long as the state where he is doing it doesn't prohibit it, as long as it's not prohibited in the U.S. or whatever, he can totally do it. [crosstalk 00:26:54]. Read through the URL, make sure that you understand it. Again, call Google. Frankie act real stupid. Look, “I want to spend some money with you, I'm not sure how? Can I do this?” If you act really stupid, they're really going to help. I mean, seriously. They're going to go out of their way to get you to spend your money with them.

Then, you go, after you're done with them and take … Everything that they said, with a grain of salt. Because all you're looking for is the clarification that yes, you can do it and what the conditions are. What the limitations are, that's all you're looking to get out of them. They're going to try to talk you in to getting some of their reps to help you or whatever. You can always do it yourself. But, the whole point behind this is getting all those little nuggets out of the person that you're talking to. The way that you do that is by acting really dumb.

Bradley: This is it. This is it. I was trying to think, I was sitting here the whole time you're talking, I'm trying to think a name of that Facebook page, where that … Let's see, was it this one or this one? It was Destin Florida and it was Anthony Morison's course, I can't remember. I think it's this one. Yeah, this one here. Destinflorida.com.

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Hernan: Yeah, Destin Florida. I don't remember the name of the course either.

Bradley: Me neither.

Hernan: Yeah.

Bradley: But, this is it right here. Look, they're still doing it. See, look, he's still doing this, man. I don't know why'd you ever quit. He's crushing it with this guys. You can see, he's still doing it. The course is still at least two years old. So, destinflorida.com, you can see the type of promotions he sets up. Live three day giveaway. Again, the training course is really good. We don't have an affiliate link for it, I'd give it to you. But, honestly, it's a good course. I actually set it up for my keto VIP project, which is the ketogenic diet thing that I was doing for a while, but I don't do much of affiliate marketing, you guys. I just straight do local stuff. I certainly don't like Facebook.

I know you can make a lot of money from Facebook, but I'm just not a fan of Facebook. So, I spent a lot of time setting up a similar giveaway with ketogenic diet stuff and I wasn't nearly as successful with it and it's probably just because I only attempted it once and then quit because I just don't like Facebook. Like I said, this is a really good strategy, I think it's something you should checkout for sure. It was a great question. As far as Answerconnect, it's been several years since I've had Answerconnect do any outbound calls for me.

I used to do that with lead gen service providers, when I used to offer equity share or revenue, like when I would have a service provider where I would get a percentage of a closed job or of a closed sale. What I would do and I've mentioned this before, maybe I don't have the hangouts, but I've done this with three different tree service contractors. Only one of them ended up being honest with me and not lying about jobs that closed and they said they didn't get them.

One of the ways I found out that I had contractors lying to me and not giving me credit or paying me for jobs, for leads that came through my sites, was I had Answerconnect to … Answerconnect's been my call center, like my call answering service since 2012, so I've been using them for many years. At the time, I would have Answerconnect go … I would provide the leads that came to a particular GMB location and I would provide the phone leads to Answerconnect and have them do an outbound customer survey, right?

That's what it was disguised as a customer survey and they would call the leads that came through and say, “Hey, this is blah, blah, blah, tree service. We're calling with a customer satisfaction survey. We understand that you didn't use our services and we were just calling in order to improve our service, we'd like to ask you a couple questions as to what led you to make the decision to hire somebody else.” Something like that. It was worded something like that.

I provided them with a script. It was two to three questions. What would happen is the call, the person who would answer the phone, the lead that they were calling, right, would say, “Well, we made a decision to go … We just decided not to get the tree work done.” Or, “We went another company because of this …” Sometimes the answer would be, “Wait a minute, we did hire you guys to do the tree service. Go back and check your records.” Or, something like that. They would say, “No, we did hire you.” Then, I would call the contractor and say, “Okay, what about this lead here? Did you close this job?” When they would lie to me, I would show them proof, “Wait a minute, I had it confirmed that you did do the job, therefore, you're fired. I'm going to send these leads somewhere else.”

That happened to me … I tried that with six different contractors and only one of them turned out to be honest. I don't offer that anymore, unless I've developed a really good working relationship with somebody. But, at the time, Answerconnect was the service that did it. Now, I don't know if they still do it, the easiest way to find out, Frankie, is just contact Answerconnect, right? Go to Answerconnect and go to contact us tab and ask them a question. You can call them. They're an answering service, so call them, ask them, “Do you guys do outbound calls?” If they will, great. If not, just do a search on Google, right? Outbound calling, telemarketers, something like that and find a service and have them do the outbound calls. Okay? It's that simple.

Answerconnect used to do that, but I don't know if they still do because it's been many years since I've done that. Okay? That's a great … Man, that's really sweet about this guy with giving you a $1,000 and … So, you're going to spend his ad money and for every lead that you generate with his ad money, you're going to get paid? That's great, man. You should try to repeat that over and over again. So, congratulations.

How Do You Determine The Profit Margin Of A Potential Local Lead Gen Client?

Ken says, “Last week Bradley said …” That's the webinar for Local Lease Pro Update on Monday, I'm sure Adam already dropped the link, so there you go, Ken. Will, what's up Will he said, “Bradley, on LLP, you mentioned that …” Which is Local Lease Pro, guys. “You mentioned that one of the criteria for selecting a niche is to ensure that the service provider had good margins to afford your leads.” Which means good profits. “Question, how do you go about determining what profit margins that the client would have, as you explained with the carpet cleaning client you used as an example to drive your point?” Again, Will, ask, right.

For example, if you're … If you're looking for … Well, first of all, think about … You've got to think about the type of businesses … The carpet cleaning, they're very, very small margins for the most part. So, it's hard to justify marketing cost, especially lead generation cost for carpet cleaning companies. Like tree services, it's almost all labor, right? It's very rarely is there ever any material cost, other than fuel, right? Then, paying for labor for the workers and stuff like that. There's very rarely any material cost. Remodeling leads, think about a kitchen remodel, right?

A kitchen remodel on the low end, an average kitchen remodel is about $30,000. Typically, most general contractors and remodeling contractors have about a 20% markup, right? So, if it's a $30,000 job and again about the average is a 20% margin, markup, margin, right? Then, they're looking at about a $6,000 profit margin, $24,000 would go out to materials and two subcontractors for labor, right? That's about a $6,000 profit margin per lead there, so it's easy or it's much more easy to justify charging $100,000 a lead, when there's $6,000 profit potential for that lead. Does that make sense?

So, again, think about it logically, Will, that's first and foremost. Just think about the type of business that you may want to generate leads for. Think about what they charge for their product or service and think about what their cost may be. Try to guesstimate. You can try to do some simple Google searches, guys, and start looking for that kind of data. You will likely find it with a little bit of digging, just by Googling. As a last resort or if you're not …

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I personally, don't like talking to people on the phone, for the most part, unless it's something I purposely scheduled, unless I want to … You know what I mean? So, I don't like to call people just out of the blue and ask questions. That is a way that you can do it. For example, you can call whatever business type in your local area that you're considering doing lead gen services for and just ask them. Say, “Look, I'm a local marketing guy. I'm in the same area. I'm not calling you to sell you anything. I'm literally calling you to ask you some questions about your type of business because I'm considering getting into marketing for this type of business. I'd just like to know a little bit more about your industry. Would you be willing to answer a couple of questions.”

Send somebody a gift card for $20 or something like that to Starbucks or to a local restaurant and then call them after you know that it's been delivered, right? Then, say, “Hey, I'm the guy that sent you the $20 gift card. Would you mind answering a couple questions about your business because I'm looking to get into marketing for that. I'm not trying to pitch you on anything, that's why I sent you a $20 Starbucks gift card. Would you mind taking a few minutes?”

Butter them up first by giving them something. I've done that in the past, guys, and it works. So, again, it's just a conversation starter and is it worth $20 to actually find out what the margins are for a particular business that you may be interested in generating leads for? Also, couldn't they be the first person to buy leads from you, after you had that conversation and built some rapport with them? Think about it. So, there you go, Will. Like I said, a lot of the times, just think about it logically first. Do some research on Google. You'll likely find the information you're looking for, some sort of statistic sheets or something.

Lastly, you can always just send somebody a small gift. Or, you could just do a straight cold call, but if you want to butter them up first … Remember the law of reciprocity, when you give somebody something for nothing and you're not trying to pitch them … You guys know, probably from prospecting and trying to sell marketing services, we've always talked about how we should lead with something free first and then you try to sell them something. What if you give them something free first and you don't try to sell them anything. You just want to ask them a question.

You'll probably close that sale because you're not selling anything, you know what I mean? I would try that.

Marco: What I've also done, is I just have people call as a customer, just a typical customer to get a quote, just so that I have-

Bradley: That won't reveal what the profit margin is for that.

Marco: No, no. It won't reveal the profit margin, but it gives you an idea. If you have a quote and you know the general markup, which is 20% to 30% across the board, sometimes 10. It's generally 20 to 30, then you know more or less where you are.

Should You Limit Your Service Area Within The Zip Code Where The GMB Is Secured?

Bradley: That's true. So, Ted's up. He says, “Local Lease Pro method question. I'm in a large city with a dozens zip codes … With a dozen zip codes within that city name. If I secure a GMB in one of those zip codes with the population of 10K, should I limit my service here to target just that zip code where the GMB is secure?”

Well, that's up to you, it depends on really how you spaced out your assets. You don't want there to be gaps or spaces between us, that's if possible. So, that's really determined … Again, this is more of a question that should be answered on Monday, not necessarily today, Ted, because we're having the whole Local Lease Pro Update Webinar then. But, yeah, I would say it depends on how you have your other assets within that same service area radius spread out, right? Let's say you have a 20 mile service area radius and you've got only four assets and they're equally spaced out across those 24 or that 20 mile radius, then I would have the service area setup for each of those locations to where they all overlap in the middle slightly but that way the whole 20 mile service area is covered, by service area of each location, right?

So, each location will cover 25% in that particular example. So, that's how I do it. If you're doing a whole bunch of locations within a particular service area, then yeah, you can go hyper local, which is really what we're teaching with Local Lease Pro anyways, is going hyper local and keeping your service area or radius very, very tight, or small. Something I typically have been doing is going about a 5 mile radius, guys. That's only a 10 mile service area, right? 5 mile radius from the location itself, that's typically what I'm doing. But, again, it depends on how many assets you have and how big your service area is and how you want to spread them out then.

We'll talk more about that on Monday. Okay, there you go, Adam, thank you. Thank you. There you, Brian, it was just posted below you. “What time is the webinar on Monday?” It's 4:00 PM, I believe Eastern, right? Hello?

Adam: Correct.

Bradley: Yeah. All right, Monday, September 17th, I believe, yeah, 4:00 PM>

Adam: I'll put it on the page, it should've been on there.

Does A GMB Page Needs A GMB Site?

Bradley: Yeah. Okay, cool, thank you. Cool, we're almost done. We can wrap it up either early or on time. GMB, Brian, okay. Says, “GMB, need to have GMB site in addition to the page, need to have a GMB site in addition to the page. I thought the GMB page was a site until I saw a link to a GMB site.” I think you're talking about the maps page. No, a GMB website, Brian, is a web … Google gives you a free website now. It's whatever sub domain you choose, .business.site, that's a GMB website.

Okay, it's just a one page site, but every time you create a GMB post, it gets … If you have a GMB website published, then it will also be converted into an internal page on the site. So, that's a GMB website. Yes, if you're doing GMB stuff, I say, setup the GMB website too. Use all the tools, all the features that Google gives you guys. That's why we're crushing it right now. We're doing everything that Google is giving to us, where 95% of other businesses don't even have a clue that it exists. That's why we're crushing it right now. That's what Local GMB Pro is all about.

Just get in there and use all of the tools that Google gives within Google My Business and Google will promote your location, your asset, above everybody else because you're using all the tools that nobody else is using. Does that make sense? Yes, Brian, use the GMB website if you can. Marco, do you want to comment on that?

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Marco: No, you answered it perfectly. That's all I use.

Bradley: Okay. I'm not even building WordPress websites anymore guys. I swear to God. The only time I'm going to build a WordPress website is if a client demands it. For lead gen assets, nope, don't need them anymore. Why the hell would I want to go out and pay for a domain, setup hosting and deal with all the stupid WordPress shit that we have to deal with all the time, when I can setup lead gen assets all day long with a GMB single page website and I never have to do a damn thing to it, think about. So, again, if a client demands a website, which most clients will, then, that's fine, I'll work on their WordPress websites for them.

But, for my own stuff now, nope. No more WordPress sites, I'm done. At least for now, that may change.

Marco: For those of you who have worked out the page rank math that business.site is around a 5, 6 PR. That doesn't mean that your sub domain is going to get a 5, 6. But, I mean, you're attached not only to a Google property, but it's like a 5, 6 PR. So, the quality score will be a … Not the quality score, but the ranking score will be just a touch lower than that, but it's a really good indicator that it's fucking powerful and you need to be there.

What Are Possible Reasons Why A Site Ranks Lower Than The Others Despite Having Better DR, UR And More Quality Backlinks Than Its Competitor?

Bradley: All right, so … Thank you, Marco. The next question, [Asheesh 00:43:01], I guess. I'm sorry if I mispronounced your name. That's a metric question, Asheesh and I know it's the first time you've posted a question for us, so I'm not going to slam you too hard, I promise. But, something we don't care about here at Semantic Mastery is metrics. I could care less what [Moss 00:43:18] metrics say about a domain or a webpage. I could care less what Majestic SEO says or what an AH Ref says because we stopped tracking metrics over two years ago and I haven't had any problems whatsoever.

I don't give a shit what the metrics are from my competitors compared to the metrics that I work on or my client's assets because we can still get results regardless of what those metrics say, period. We've proven that over and over again. So, again, I'm not picking on you. This is probably the first time you've asked a question here. This is really not the forum of Semantic Mastery is not the place to ask questions about metrics and why your higher metric property isn't outranking somebody with lower metrics. Probably because they're doing stuff that really speaks directly or feeds Googles … Feeds Google exactly what it wants and that's independent, separate and apart from metrics.

Metrics are proprietary. So, Moss has its own algorithm that it tries to determine the strength of domains, pages, and things like that based upon what it things Google wants. And AH Ref has its own and Majestic has its own and everybody has their own metrics and they're all proprietary. None of them work for Google. So, what I'm saying is because Google doesn't give us page rank metrics anymore, which was the most accurate, then why bother with third-party metrics. I know some people out here live and die by third-party metrics. That's fine.

If it's working for you, that's great. But, in your case Asheesh, you're saying that your metrics are higher but it's not ranking. So, apparently, it's not just a metric thing that determines whether you rank or not, right? You're saying that you have living proof right now that it's not just a metric thing, which is why we don't care about third-party metrics anymore. I don't even track them, I don't care. Does that make sense? Now, I know Marco has a strong opinion about this too.

Marco: Yeah, absolutely, because everything we do is meant to trigger the good parts, let's call it, of the Google algorithm, freshness and proximity. Just everything that Google is looking for. They're looking, as I said, for the ranking score, they're looking … It's not just pay join, pay join is part and I've been saying this for a couple of years. Pay join is part of the ranking score algorithm and that's what we're building up. As long as we're working towards that, we can care less what Moss is doing or Majestic or anything else. It's a guide, but theirs is a guess.

If you think of a whole bunch of people together and they got the math that Google gives you, because they don't give you everything, and they made an educated guess, right? Some went for domain authority, some went for trust. Well, neither one has everything that Google has. The only one that has that Google has is Google and they're not giving up the ghost. So, all we can do is … The Semantic Mastery, which is we test, we see what moves the needle and then we do some more of it.

We do some more of it to the point where we try to hammer it and try to break it and try to get Google to push back, so that we know when we come to you guys, we can tell you these are the boundaries as far as what you can do.

Hernan: Yeah, with the thresholders.

Marco: Yeah, absolutely. We need to know. We need to know what doesn't work, so that we can give people what does work, right? That's just obvious, that's what everybody should be doing and if they're not, then, Asheesh, avoid them. Go somewhere else.

Bradley: That's it. Thank you, Marco. [inaudible 00:47:04], by the way, I don't know if you saw that I commented on your question on the Syndication Academy update. Man, I really apologize, I missed your question. Yours was the first question, so I don't know how I missed it. But, he was asking on that about can you get an RSS feed from Facebook. Yes, you can from Zapier, you can get an RSS feed from Zapier. So, yes you can.

In fact, I posted on that page the event page from earlier that I would try to squeeze that in from the update webinar we're going to do next month in January, which is part two of this Syndication Academy Update Webinar that I held today. So, I'll try to get to that.

Is There A Benefit Of Using Hashtag When Posting To GMB?

So, his question today or for here is there a benefit using a hashtag when posting to GMB? I have no idea. Marco, do you know? I still haven't been using them, so I don't know. Does it even take hashtags?

Marco: Yeah, you can use hashtags, I don't know if they go … Actually, you can do jump links in posts. I just gave me something that I shouldn't be giving away, but run with it.

Bradley: Yeah. I don't know. Well, jump links are different from hashtags though. Again, I don't know if hashtags if they hyperlink with a posted post, I don't know or not, I haven't tested that. I have no idea.

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Marco: I don't know if they would work. I don't know if there's a benefit. Everything that we're doing does not include hashtags.

Bradley: Hashtags, yeah.

Marco: Maybe that's something we should test, we should put that on our list of things to [crosstalk 00:48:31].

Bradley: I'm going ping Rob, test hashtags for GMB post.

Marco: Yeah. Tell him to contact Irene and then Irene will contact me.

Bradley: Whatever, he knows what I meant. Okay, yeah. That's a good one, thanks for pointing that out, I haven't even thought about that, we can test on that too. Yeah, the jump link thing, we will be talking about that in local Lease Pro or Local GMB Pro. Probably Local GMB Pro and then Mastermind guys in probably sometime next month, because I got part two of Syndication Academy Webinars very specifically about Q&A posts and Q&A schema, questions and answers schema. So, there's something that we can apply with what Marco just leaked to that. We'll talk about that once part two of Syndication Academy Update Webinar is complete. Okay. But, there's something very powerful we can do with that.

What Are The Main Needle Movers For Boosting A GMB's Ranking?

Edward says, “Hey, guys. Thanks for doing this.” I'll plus one that. He says, “For a competitive search term, which are the main needle-movers for boosting GMBs ranking> Only a small team here.” Right now activity, Edward. Obviously, make sure it's fully optimized, it's well optimized. It's got good content and then posting activity is probably the number one factor in my opinion for getting results. Getting traction with a GMB asset. So, guys use the data in the GMB assets to tell you what Google wants. The data in the GMB insights will tell you the best days to post.

Maybe you need to increase posting frequency on those days, right? It will also tell you the keywords that are … Or, the search queries that are bringing the most traffic to your site. For whatever reason, when you target those keywords in GMB posts, they tend to bring in more traffic. Also, by the way, you'll probably notice, Edward, a lot of the keywords that are bringing traffic are near me keywords, near me queries, right? Or, variations nearby, close to me, in my area. Those types of queries. Target those, guys. You're triggering the mobile algorithm that way. Google loves that shit.

So, go in there and collect … Start building a database in near me terms and all the variations thereof. Then, start targeting those in near me type posts. Again, we have post templates that are called near me post templates inside Local Lease Pro, as well as local GMB pro. Not going to give them to you here, but you can create your own too by the way. You don't need my templates, you can sit down and just think about how to create your own near me templates. Post regularly and consistently and often, right? That's the number one key.

Then, as far as getting ranked in the free pack, which isn't really necessary to get results from GMB. It doesn't even have to be in the three pack, guys, because you're talking … Especially what I just mentioned with the mobile stuff, you don't even need to be in three pack and you can still generate leads from GMB assets, we've proven that. If you want to be in the three pack because, let's face it guys, that's still something that we as us like to see, right? Local PR pro, I'm not shitting you.

Probably the quickest way I've ever seen, other than the other Local Lease Pro method, which is just researching locations and finding easy opportunities, other than that, the quickest way I've been able to get into the three pack is through press releases in the Local PR method, which is PR stacking and all of that. Again, that's why Local Lease Pro guys is hands down … That is our number one front end product right now. It will be, as long as this opportunity exists, right? Local GMB Pro is the advanced training for GMB assets.

It's for those assets that don't push into the three pack and generate results right away. It's for the more competitive areas. That's what Local GMB Pro is, it's about how to get the absolute power out of a GMB asset, whether it's in a three pack of not, it makes no difference. Local PR pro, is the course that teaches you how to push that into a three pack in very, very quickly, whether it has a website or not. That's why there's three courses, guys. I'm telling you, they work hand-in-hand. Then, lastly to follow it all up, is RYS Academy and drive stacks, which is like … that's super advanced stuff that just pushes a shit ton of power into whatever you want through Google properties, right?

So, it's like those three courses are … They compound. They just build upon each other and then RYS is for … That's just the icing on the cake and that's for if you have … If you just want to push massive authority. Marco, you want to chat about that at all?

Marco: No, I think you nailed it on the head. They go hand in hand. Local PR Pro, Local GMB Pro, Local Lease Pro, each one acts differently. Then, when you want to … If you want it to stick, you throw drive stacks at it and then it's like … Like I said, it's never … I haven't seen it this easy to make money in so long, that it's not even funny. It's just so easy. The main needle mover, as you said, it's just activity, but it has to be the right kind of activity on that niche. Let me tell you right now, that each niche reacts differently, depending on the kind of posts that you do. I'll give that away. I'm not going to give everything away, but I'll tell you that.

How Much SEO Do You Do For GMB Sites?

Bradley: Jeff says, “How much SEO do you do for GMB sites? Also, how much can you throw at a GMB site without incurring the wrath of G?” Okay, as SEO, I just put well-optimized content on it, guys. The beautiful thing about a GMB website is you don't … You cannot modify SEO elements of the page. You don't put in header tags and you don't … You just literally past content in. You can bold stuff and you can create links from within the content. You can't add header tags. There's nothing that you can modify on the elements of the page, it's just text only, right? It's all you can do.

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All you need to do is have a well written piece of content for the GMB website and that's it. That's as far as you can go for on page, other than photos, which are incredibly important and GMB posts, which act as inner pages, if you have a GMB website. If you're just doing GMB posts and you don't have a GMB website, then you don't … They don't act as inner pages, they're just posts. But, if you have a GMB website, then they'll start as posts and then it'll turn into an inner page of the website as well. So, you can silo those. I can't get into how, but we'll talk about that a little bit on Monday for the Local Lease Pro method.

Our auto-poster, the GMB auto-poster, that we have will also automate a siloing post, which is really, really cool. Okay, so you can do that. But, as far as the off page stuff, I don't know because I haven't done any massive spamming to the GMB websites yet because as I was just talking about in the previous question, the only exterior link building I have done thus far has been from press releases and drive stacks. I have not even thrown any spam link campaigns. We have a [inaudible 00:55:47], right? We have a link building manager who's fabulous, he's amazing at what he does.

I haven't even started testing, sending link campaigns to a GMB asset yet, maybe Marco has, but all I've done is drive stacks and press releases. I just now starting to play with syndication networks and syndicating GMB posts because our auto-posts create an RSS feed from GMB posts. So, I'm starting to test with that a little bit too. I have almost … I said this with RYS stacks, but I've also tested just link building with Google sites, using a software from Peter Drew. I haven't done enough testing there to determine whether that's something I want to add in my standard operating procedure or not.

Yeah, again, since it's a Google property, Marco can probably comment on this a little bit more, but I haven't tested the limit on that. But, since it's a Google property, will likely withstand anything you throw at it. What do you say, Marco?

Marco: I say that I haven't needed to do anything, except what's in the training so far. It's so simple, you just go, you get an asset. You optimize it the way that it's taught, you throw it up, it ranked or it doesn't rank. If it doesn't rank, you can still … The activity will create calls. The way that it's setup will create calls, it'll create activity. That activity, Google starts feeding on it because it starts seeing it. Activity is one of the major factors right now. I keep saying it, are activity, relevance, trust, and authority. Those are the things that will trump anything. I don't care what it is, I don't care what negative aspects there are. If you have activity, relevance, trust, and authority setup in whatever it is that you're doing, it's going to trump everything and Google is going to reward you over and over and over again.

What's Stopping Someone From Creating Thousands Of Websites And GMBs and Renting Them Out?

Bradley: Yep, there you go. Kasey says, “What's stopping someone from creating thousands of websites in GMBs and running them out?” Just time and any other major complications. Yeah, time, that's it. Time and funding and having a team to be able to accomplish that. What do you think we're in the process of doing right now? We're building those teams so that we can do that kind of volume. That's exactly what we're doing, Kasey. That's why I said, the opportunity while … Strike while the irons hot. Right now is the time to do it and that's why I've been pushing for two months now, as far as I have been to try and build a … This in a scalable way. We're training VAs. I've created … I spent weeks developing training videos and process stocks to be able to train virtual assistants how to do this entire process from start to finish.

The pofu live attendees are getting these updates from me in real time. They're kind of helping me with this, right? They're all using our scaling processes to build their businesses. So, we got all these people that are doing this right now and we're teaching some of this in the Mastermind as it becomes refined and repeatable because it's still kind of in its rough stage right now. The Mastermind as it becomes proven, I share this in the Mastermind as well.

That's exactly why, I don't know how long this opportunity is going to last. While it's here, we're going to try and secure as many as possible, right? So, Kasey, the only limitation that I know of right now is your bandwidth, and your funding, if you're going to be hiring it out, right?

Marco: Definitely budget, unless he has his own method of securing GMB assets. 1,000 or 2,000 of them, if you get through us, we're talking about quite a bit of money.

Bradley: Yeah. Yeah. All right, Wayne, last question and then we're going to wrap it up. We're right on time too, so that's perfect. Wayne says, “Realized today that if a prospect in HVAC or plumbing can't get into local service ads, then there's a hell of an opportunity to do what you learned from Semantic Mastery to help prospect.” Yeah, that's true. Thank you, Wayne. So, yeah, if you can't … For example, guys, I know that in our Mastermind, somebody was talking about trying to get one of their clients into the local services ads section, which is what you're seeing here, right? Apparently, it was funny. I think it was Muhammad.

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So, anyways, one of our members in the Mastermind said, that there was real awkward conversation with the business owner, when they were trying to explain to them why they should be in local Google service ads. The business owner said that they couldn't be because they couldn't pass a background check. That's funny because that's going to happen, especially if you're dealing with contractors. Trust me, there's a lot of contractors out there that can't pass background checks because of something in their past. I'm totally cool with working with those types of contractors, guys. People make mistakes and they can change.

But, if you can't pass a background check because of something … You've got a skeleton in your closet, you can't get into this section. So, what Wayne is saying is true. That doesn't mean that they're dead in the water, right. DITW, that means that they have … You just have to do other things, like Google Ads or like what we teach with maps, which is Local Lease Pro and Local PR Pro, right? Excuse me, Local GMB Pro. So, there you go. Thank you, Wayne, that's a good point. All right, no other questions, right on time. Hot damn, that doesn't happen very often. Whoo. Cool, and even Adam's still here. Wow.

Adam: About to head out. Time to hit it before the sun goes down, go for a run. But, I want to remind everybody to show up for the webinar on Monday. If you've got any questions about this stuff, I know we talked about Local Lease Pro for a bit today, a lot of questions about it. Whether or not you're a member, show up, go register, come hang out. This is a great way to close out 2018 and really start kicking ass in 2019.

Bradley: There you go. Also, we have a Mastermind seminar tomorrow, for those of you in the Mastermind. So, post your questions through the forum, the Google forum, guys, because we've got a lot to go through tomorrow. So, thanks everybody for hanging out. Thanks, Marco and Adam.

Marco: Bye everybody.

Bradley: See you.

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What Are Some Best Practices In Sending Video Email To SEO Clients?

By April

In episode 119 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked for best practice tips for sending video email to SEO clients.

The exact question was:

Awesome content, loving it.
In regards to getting clients, it was mentioned in YouTube video about sending video email.

(great vmail training: http://youtube.semanticmastery.com/vmail-prospecting)

Would love to touch more on the specifics of that; sales process, follow-up, closing a client etc.

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Where To Find New SEO Clients?

By April

In episode 107 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the best places to find new SEO clients.

The exact question was:

Hi Semantic Mastery Team, I have a question about client acquisition. Currently I am using craigslist and spam email to generate leads. Unfortunately for me, I am getting clients that can only afford $500 month or less fees. Obviously I am fishing in a bad pond. Where else can I go fishing for new clients?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 107

By April

Click on the video above to watch Episode 107 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hey, everybody. Welcome to Hump Day Hangouts, Episode 107. The episode where my webcam doesn't work, and you get to watch my static face because I got here one minute before we started. I hope everybody is doing all right. Let's say hi to everybody. We’ll start with Chris. How's it going, man?

Chris: Doing good. How are you doing?

Adam: Busy busy busy. You know, pushing it up until Thanksgiving here in the US, but pretty happy. I can't complain.

Chris: Did we just get live now or was it my [inaudible 00:00:32] and Google Hangout again?

Adam: Say that again.

Chris: Did we just jump onto live right now or was it my [inaudible 00:00:39] in Google Hangouts?

Adam: We’re live. We’re totally live. Hernan, how's it going?

Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I know I’m jumping a little bit ahead of myself right here, but I just wanted to say that I'm really, really thankful for working with you guys, since we will probably not be talking for Thanksgiving. I just wanted to say that it's been a blast, and you guys are not only my business partners, but you're also my friends. I just wanted to say that. I'm also really thankful for the people that are watching this hangout right now. Some of you guys have been since day one, so I really appreciate that. For all of you guys that are just jumping in and starting to be part of the Semantic Mastery family, welcome and thank you, guys, for being here. That's pretty much it. All I had to say.

Adam: All right. Well, hey man, thank you. Hey, everybody. You heard Hernan say that, so now he can't take it back. Marco, how's it going? How's the weather?

Marco: Hey, man. It’s raining. It's been really cold. It was 65 last night.

Bradley: You bastard.

Adam: The horror.

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Marco: It was freezing cold. Yeah, the horror. 65, my God. Anyway Happy Thanksgiving to all of those who celebrate it. Have a great weekend. Be safe. We don't celebrate Thanksgiving in Costa Rica, but I'll be thinking of you guys while I’m watching the football game.

Adam: Outstanding, yeah. I'll be doing some of that on Friday. Bradley, how's it going?

Bradley: Good man. I'm happy to be here. We've got lots of questions. Looking forward to tomorrow, and I am thankful for everybody as well. I'm not gonna get as mushy as Hernan did, though.

Hernan: Come on man. You can do it.

Bradley: Any announcements, Adam?

Adam: Yeah, definitely. We’ve got a few. Hopefully, you guys saw the emails. We’re giving away some cool gear. We got some hats that we had made for ourselves. We've got some extras. We really want to give them away to you guys. We're also … Well, I'm not going to totally reveal it, but you'll be able to see some stuff starting Friday. We're going to be giving away some additional gear. We got some t-shirts. We've got some coffee mugs. We maybe have some sweatshirts. I'm going to drop that link in a second, so please go. All you've got to do is sign up, share it, increase the odds of winning. We're going to be giving away several prizes. It's just kind of a fun contest, you guys. Then you can use that link, too, to find out more about Black Friday sales. We'll be sending out some emails.

In addition to the awesome Black Friday sale we're going to be having, today if we can get him Justin [inaudible 00:03:19] is going to be here. We're having some issues getting him on board into the Hangout, but if he shows up, we're going to talk to him. We've been talking about that this week with his video ads crash course which is a really cool course on YouTube ads. If he shows up, we’ll talk about that with him, and he can kind of clue us in a little bit more. If not, I know I've been through at least part of the course, but I haven't been through the updated one. We can talk to you guys a little bit about that if you have questions. All right, anybody else got anything?

Bradley: I don't have anything.

Adam: All right, let's do this.

Bradley: Okay. All right, excuse me. Let me grab the screen, and we'll get right into it. Make sure I’m coming through okay. You guys are seeing me all right?

Adam: Looking good. [crosstalk 00:04:08]

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Telling Google To Use Only The Http Version Of A Site 

Bradley: All right, we'll start right at the bottom and work our way up. Michael Franks: He says, “Happy Thanksgiving. I really need your help on finalizing my website preferred format and search console. I'm a bit desperate and confused. If you would be so kind, I could use some specific steps you would do to get this done. Here are the things that are confusing me: As you suggested, I now have both HTTP and HTTPS versions of my sight verified in search console. Question one is this: Where or how exactly do I tell Google to use only the HTTP version? You don't, Michael. You don't tell Google that. You verify both of them in search console, but you don't tell Google to use one of the other. You can tell Google to use either the www dot or the root domain version of your site. You can specify that under the site settings option within search console, but you can't tell Google only display HTTPS or HTTP.

That is handled through WordPress or .htaccess, but you can do it right through WordPress. That's by setting up the proper redirects within WordPress. There are plugins that do that, Michael. I think this is the third week you've asked about this, and I hope that you've been doing other stuff other than just working on this for three weeks. When I first started trying to switch stuff over HTTPS, I got an ice cream headache very quickly attempting this stuff on my own. I jumped over to UpWork, found somebody that could do it for me, and I hired them. I had them do everything for me, and guess what. I didn't have a headache anymore. I paid a little bit of money. Got it done, and it worked perfectly.

Again, it's not something I recommend that any of you do unless you're proficient at it, because you're probably better off spending your time working on something more productive. That said, Michael, I did a search earlier on just plugins for Google. All I did … Just look, I’m on page one. I just searched for HTTPS plugins for WordPress and here's ten of them basically. You can go through here and just find one, and try that and set it up that way on your own. If it gives you any trouble …

Again, I don't even mess with this anymore. I just go straight to UpWork and hire it out, which is what I recommend that you do. I don't know how much time you spent on it, but again, I know you've asked about it for several weeks in a row. I can only imagine that this has been a bit of a headache for you. The quickest way to resolve that is get an expert to do it for you. You know what I mean? That said, I'm not going to try to answer all these questions because quite honestly, I don't even know to answer all of them. I just hire it out. Okay?

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Question two is: Where or how do I even access the HTTP version of my site? Again, it's done in WordPress. A plugin can do that for you. If the plugin still gives you a hard time, hire it out. If I can’t access the HTTPS version of my site, do you suggest to put canonical links? No, I'm not going to suggest any of that. I'd suggest that you get the HTTPS version of your site working correctly, which is what you'll do once you get either a plugin installed and working correctly, or you get somebody that knows what the hell they're doing to do it for you, if that makes sense.

The next one is: After this, should I have my service post stop the HTTPS entirely? No, why would you do that? If you have the site settings correct, then regardless of whether somebody tries to visit the HTTP or the HTTPS version of the URL, either way it will resolve to the final location, the proper correct location. That's how it should be set up. Again, this can be done via WordPress or it can be done in .htaccess. Again, you can do it through WordPress and you can hire that out. It's very simple to do. It's very simple to hire it out is what I'm saying. I don't know how simple it is to do because I don't do it.

Lastly: If needed, do you have a suggestion for a developer who could get this done fast for me? Okay, so let me jump over to UpWork. I want you to see something here. I'm in UpWork now, and all I did was just go right up here to find freelancers and hit SSL and hit “L” enter. Now what this is going to do is it's going to return results that have SSL and they're headline or whatever. If you scroll through here, you'll see. Here's somebody from the Ukraine for $20 an hour, WordPress expert, migrations, SL, malware removal. For $20 an hour and you're talking about one site, you could probably at post … You have to post a job in UpWork first, but you can select when you're setting up the job posting that you only want to personally invite people to apply for the job. In other words, you don't post the job out there where you’ll get 100 different responses from it so that's a public job posting. You post a job and then select in the settings that you only want to personally invite people to bid on the job.

Then you can go contact these members that you hand select right here and say … Look. Here’s somebody from India for $10 an hour. All I would do is look for somebody with a high job success rating, then I would invite them to the job that you just created and say, “Look, I'll give you $25 if you fix this for me.” Three weeks could have been resolved that simply just by going to UpWork. That is my point. Here is the guy that I've used to do this. I've used Andrew [dog dog 00:09:23] for … I don't know if I’m pronouncing that properly. I can post this URL on the event page here in just a second.

This is the guy that I've had do it for me in the past. He hasn't done any work for me in probably about a year or so just because I haven't been doing a lot of that kind of stuff. However, this is the dude that did it for me before. Although, I don't think he specifically states that he does SSL stuff. This is who I've used, but if you want to go with somebody that specifically states SSL which means they’re an expert in that field, then do that. All you got to do is look for the job success rating. Make sure that it's good and that they have at least some billed hours. Zero hours probably don't go with, but this person right here. 117 hours, $20 an hour, 100% job success. They have SSL right in their job title.

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I would definitely send a job or a bid request to her or just a flat-out job offer. I'll give you $25 if you go in to fix my site. This Tatiana, I guess her name is, she can probably have it done in about 15 minutes. Don't offer $20 an hour. Offer $25 just to get it done. You know what I mean? Just be happy that somebody can do it for you. Hopefully, that was helpful. Marko, did you want to comment on that at all? Wrong event page.

Marco: No, that's exactly on point. Stop wasting your time. Get somebody to do it and move on.

Bradley: That's right.

Marco: Because three weeks, that's just way too long. Besides you can screw things royally, and have Google looking at two versions of your website, duplicate content. You can get into a whole mess if you keep this the way it is. Just have someone fix it.

Bradley: All right, I just posted, Andrew. On there, you can tell them I sent you. Again, it's been probably a year since he's done anything for me, but he'll remember me for sure because I've used him for a lot of stuff over the years, or just hire somebody else. Again, you can ask several people to bid on the job or whatever, but since it's one website, Michael, literally just say that you're going to pay somebody $25 or something like that and just invite a couple of people. Somebody will take you up on it and do it for you.

Mark O'Connell says this: Hey, Mark. You got beat by Michael Franks today for first question. I guess we'll let you slide since it's a holiday week. Mark says this: [crosstalk 00:11:35] I'm sorry what?

Hernan: Come on, man. Get your stuff together.

Interlink The Homepage If You're Trying To Rank It For A Local Keyword

Bradley: You're slacking, Mark. He said this: Hey, guys. Hope all is well. I've got a quick question. If you're trying to rank a homepage for a local keyword, how much would you interlink that page? Meaning, would you link to the other relevant pages? Maybe a services paid for example, or would this bleed juice? If you were to link to the other pages, would you keep this to a minimum? Thanks.

Well, you've got to think, Mark. Remember your navigation menu. Your nav bar at the top of the site or wherever it is on your theme, typically it's at the top. Those are essentially links to all of your other pages or at least to the top level pages. The top of the silo if you've got your site siloed, including your about page, contact page, and all of that. Unless you remove the menu from your homepage, you've got links on your homepage to your other pages. No, you don't want to link to all of your pages. What you want to do is you want to link from the nav bar to your top level silo pages if your site is siloed, and I'm assuming that it is. Even a simple silo, that's fine. You would link to your top level pages which would also be categories.

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Then you would obviously link to about and contact which is typically what every site has. By the way, on the sites, you want to link your most important pages. Your menu should be to the left. You're least important pages to the right because the way that the bots crawl and will prioritize the links on the site. Typically, the logo is going to be … Which also acts as a homepage URL or homepage link on most sites or WordPress themes. That is typically going to be in the left top corner. You want to put your top level page URLs, the ones that mean the most to your site, closest to that, if that makes sense. Then work your way down to the right.

In other words, your about and contact pages. There's no reason for you to want to rank those, right? You would put those to the far right and also, in WordPress, if you go to your menu settings … Go to appearance menus, and then on your menu screen, if you go up to the top, there is a little drop down arrow. You click on the drop down arrow, and it will expand like widget options for that page. For that editing screen. From there, if you check on … What is it? I think it's XFN relationship or something like that. You know what I'm talking about. Son of a bitch. This person keeps calling me and it's driving me nuts.

Excuse me for a second, guys. It's like XFN or something like that. You'll see what I'm talking about. It's a check mark, and you can check that. When you do that, it will actually add a “no follow” field or an XFN text field in your menu options for each page that you add or each menu item. You can “no follow” tag to that. Once you do that, it will actually “no follow” the menu items. That's how you can … It's what do they call it? They used to call it “Page Rank Sculpting”. Although, now we don't measure page rank anymore, but it used to be called page rank sculpting. That way you could “no follow” the pages that are in your nav menu that aren't important to your site or that don't have any bearing on your SEO.

As far as linking, again, you don't want to remove nav links from your homepage just for SEO purposes because then what would your visitors do? You have to strike a balance between optimizing for the search engines and optimizing for the visitors. In my experience and especially in today's environment, I always err on the side of optimizing for the visitor as opposed to the search engines. You want to comment on that, Hernan?

Hernan: Yeah, I just wanted to say that I agree with you in terms of user experience. You know, Mark. The more you get the visitor engaged with your page, the better it will rank. The better signals it will send to Google. This applies for many pages, sidebar, footer, or whatever you are trying to do. In some cases, if you don't want to send juice back to privacy policy page or and FTC statement or even the content test, you can just put them on “no index to follow” or “no follow” the link plus “no index to follow”. That would prevent any kind of link juice passing. The 100% surefire way of preventing link juice from passing is to block that by .htaccess. However, you don't want to do that. I usually go for no follow links, and no index do follow pages. That is kind of the best way that I pull this off.

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Bradley: Very good. Let's see. Adam said Justin was going to jump in.

Adam: Yeah, Justin said he is logging in, so he'll be in here in a minute. Maybe we can take another question and-

Bradley: All right. Let's try to answer this one really quick. This is from Asi, I guess. I'm not sure if I am saying that correctly. Hi. How's it going? I have two questions. I have a YouTube channel with a tier one rank to it and three tiered two rings; Blogger, Tumblr and WordPress. Can I deal four tier one rings to the channel or is this too risky for the channel?

No, absolutely you can, Asi. For YouTube channels, you can stack as many networks or rings as you want onto a YouTube channel. As many tier ones and as many tier twos links. Literally, you could have ten tier ones connected to one YouTube channel. Each one of those tier ones could have three tier two rings, right? Literally, the sky is the limit. I've never gone more than past eight full tier two networks on any one channel because I was able to accomplish what I needed, so I didn't see the point of building it out any further. However, you can do that. You can build as many as you want. Just build as many as it takes to accomplish what it is that you're trying to accomplish, and then stop there. Yeah, you can add as many as you want.

4 Tier 1 Rings For A YouTube Channel

He says, “What's best. RSS feed syndication to tier one or YouTube embedded tier one?” It doesn't matter. If you're going to be stacking multiple networks, you're going to want to stack them directly to YouTube, not your blog. That's a footprint issue. I always recommend just using a single tier one ring for your main money site, your blog. However, for YouTube, you can stack as many as you want. If you're going to be stacking networks, then make sure that you're using YouTube as your trigger, not your blog. Okay?

Adding Adsense Codes To PBN Sites

The second part of this question is: If I do Google AdSense to my PBN from one Adsense account, to 15 blogs, will it look like footprint? I don't know. I don't do anything with Adsense, but that doesn't seem like something I'd want to do. Anybody here have any experience with Adsense [crosstalk 00:18:04].

Hernan: Yeah, I've heard of people using applications in their PBNs. I wouldn't know why you'd want to do that, Asi. You can fake everything on your AdSense account up until the bank details, and the bank details: They are a footprint in and of themselves, and you are feeding information on Google. I would stay out of that. If you want to monetize your PBNs for some reason, just do it with CPA for example, or with any other network not related to Google. You will get pennies on the dollars anyway. Even with a massive website, AdSense shouldn't be your main source of income. For your PBNs, you will get pennies on the dollar, so have that in mind. I wouldn't erase my PBNs. Usually, your PBNs being a far more great of an investment than the error wide that you could potentially have back from AdSense on those blogs. It doesn't make any sense.

Bradley: Just the last part of that was this: PS, IFTTT works in any language, and it's great. All of the websites in Israel got slapped in the past month besides my IFTTT. Yeah, I'm going to plus one that. That's awesome.

Hernan: Nice.

Video Crash Course Three

Bradley: That's awesome. All right, cool. Is Justin on? He is. Justin.

Justin Sardi: I am . I was muted out for a second.

Bradley: How are you doing, man?

Justin Sardi: How's it going, guys?

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Bradley: Good. It's been awhile since we've talked.

Justin Sardi: Yeah, for sure. Thanks for having me on today. Sorry, I showed up a little bit late. Our food delivery took forever to show up and I was starving.

Bradley: No worries. Adam kind of sprung this on me. I forgot that you were coming. I know you're in the middle of relaunching “Video Ads Crash Course” or is it under “Video Crash Course Three” now. Correct?

Justin Sardi: Basically, it rolled out a couple of months ago. The third version went really well. Then when the launch period closed, the price went back up. Just doing a quick little holiday price drop again.

Bradley: Yeah, and it's a great course. We promoted it, and we try to only promote stuff that we vouch for personally. I've said many, many times that I started my whole AdWords journey through YouTube ads learning from Justin and Zane Miller combined. The two of them. I can vouch for Justin's training. It's top notch and top quality. He is the AdWords for video expert. We just wanted to bring you on. Guys, if you have any questions specifically about AdWords for YouTube, post them now. I know there is a little bit of a delay, but we'd like to get a couple of questions in for Justin.

Adam: Yeah, definitely. In the meantime, Justin, if you don't mind giving people just kind of the overview. We've been telling them about it and several people have participated or joined in your previous ones, but as always, we get some people who aren't as familiar. If you don't mind taking a few minutes, and just kind of telling people about it.

Justin Sardi: Definitely.

Adam: Cool. [crosstalk 00:21:00]

Bradley: Yeah, just turn the camera off. It will save the bandwidth. We should be a let get your audio.

Justin Sardi: There we go.

Bradley: There we go.

Justin Sardi: Probably a lot better.

Bradley: Yeah, we can hear you now.

Justin Sardi: Cool. All right, sorry about that. Yeah, basically AdWords for video, YouTube ads is what it is. A bit of background. I used to do some video SEO stuff. I was never that great at it. I learned from you guys, though, and it's definitely made a pretty big difference using those things. Actually, Zane has been helping me out a little bit as well with one of our YouTube channels. That's all the stuff from you guys as well. It's been very beneficial. One of the things that I always struggled with the video SEO is, “All right. Now I have to wait.” Maybe I did it wrong or whatever. My video wasn't ranking, something like that. This was years ago.

I found this little tab and it said, “promote” in that little drop down menu when you're on YouTube. I was like, “I wonder what that does.” I clicked it and it took me to the thing to set up an add and all of the targeting. I was like, “Wait, this is pretty cool.” I kind of self taught myself. However, what I really liked about was that just basically you could post a video and five minutes later, you can have it showing up at the top of the YouTube search results just by using video discovery ads. The cool thing about these different types of these YouTube ads, is you only pay for them if somebody actually watches your video. You're not just paying for impressions of people that are never going to watch, you pay when somebody clicks on your video and actually watches it.

It was also very engaged traffic. Then I also found out that these are any of you, which was extremely cheap. I quickly dove into that, and really just have been figuring out different ways to use these types of video ads to do anything from sell digital products. We've been selling physical products with them recently. That's been going really well. I'm offering as a service to other businesses. Just all of that stuff that we've basically been going through and rocking it out.

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Bradley: Very cool, and I have a question. I haven't been through the most updated version of the course. Do you have anything in there about using YouTube ads for local?

Justin Sardi: Yeah, there's actually a whole bonus in there that's a module. It's about an hour-long training where I walk through … I used to pretty much focus on clients when I first started. Recently, I've [inaudible 00:23:36] offers and have started running traffic for those as well as started a few other businesses that were doing a lot of YouTube-based things with. Yeah, so that whole training: I basically walk everybody through prospecting. How to deliver the service. How to price it because that's a huge one. Just a quick little bit of backstory there: When I first started offering this as a service to clients, one of the clients was like, “Oh, we have a really low ad spend.” Basically, I ended up taking them on for pennies on the dollar, not realizing that even though they had a lower ad spend, it was going to cost me the same amount of time to get all of this set up for them.

I talked a little bit about that in the training on how to price it, why to price it that way, how to justify getting the price that you want to charge, actually. Then the whole delivery of the service, setting ads up for local businesses.

Bradley: Well, that's great because we've got a lot of people that do local, and we just launched Local Kingpin which was our AdWords course for the generation using AdWords. I've got us a module there for YouTube which still needs to be updated. Our course is a $500 course. For those of you who are interested in learning about how to use YouTube ads for local stuff, then Justin's course has a module in it. His previous process that he used for client work and I would take him at his word and say it's good. What I would say is that if you guys are interested in that, then right now is a good time to jump on it because it's really dirt cheap. It is so inexpensive. His course, but not only that, but that YouTube advertising is still very inexpensive right now. I'd jump on it while you can.

Adam: We do have a couple of [crosstalk 00:25:26] Oops, go ahead. Sorry, Justin.

Justin Sardi: Oh, yeah. I was just going to say that I've got a message from one of the students that went through that the other day, and he was just like, “Holy crap, man. You way over delivered on that one. That was worth it. That one bonus that you had in there was worth the $27 that Video Ads Crash Course is right now.”

Adam: Yes. Well, this will make you happy then. We got a comment on the page that says, “Justin [inaudible 00:25:48] is an excellent teacher and it is a very good course.” Yeah, let's see. We do have a question. I think this is probably a pretty common one form Kyle, Justin. He's just asking, “How much money do you need to get started with YouTube AdWords?” That's basically the question. It's just kind of like what's the starting point for somebody.

Justin Sardi: Yeah, for sure. The cool thing about getting started with this is that AdWords is actually offering $100 free advertising credit for any advertiser that starts running video ads, so you [inaudible 00:26:28] dollars of your own money or your client's money, and you get a bonus of [inaudible 00:26:34] dollars.

Bradley: Uh oh, you're dropping.

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Justin Sardi: Oh, sorry about that. Let me close Skype a little bit, too.

Bradley: Yeah, we lost you. Yeah, it's coming through now.

Justin Sardi: Cool, sorry. I don't know what's up with my internet. They're supposed to send a technician out. It's just been killing me today.

Bradley: The damn cable company.

Justin Sardi: Right. They've got a monopoly on it. Where did you lose me at?

Bradley: I'm sorry, pennies on the dollar, I think.

Adam: Yeah, we got the part with the getting the credit from Google.

Bradley: Getting the ad credit from Google.

Justin Sardi: Okay, cool. They give you the $100. You've got your $25 put in, so that's $125. If you paying a penny a view, that's like 12,500 views, right? I think so, if my math is right. That's a lot of views you can get to your video. Those aren't just views. Those are targeted views as well. That's probably plenty to get started with right there just to kind of test the waters, get your feet wet, and start learning some stuff. Once you get the hang of it, the profit comes pretty easily as well.

Bradley: Yeah, that's what … Here, let me grab the screen for second, guys. Take a look at this real quick. All you've got to do is to get started is go to Google and search for Google AdWords coupon. You do that and then right here, click on that link. The first link, and you get $75 in free ad credit when you spend $25. If you spend $25 to get started and it gives you $100 … There are other coupons, too. I'm just saying you can go to Google and get these coupons. It's only good for a brand new account, but you can do that. You can just go here and do that and get started that way. Honestly, it's worth getting started and using your own money for some test campaigns and stuff. In my opinion, you get a hell of a lot better a lot quicker when you're using your own money, if that makes sense.

Justin Sardi: Yeah, for sure.

Adam: Good deal. I think that's it for questions. We'll give everybody here last call on the questions, and then we'll let Justin get back to it. I'm sure he's busy.

Bradley: Yeah, and Justin, we appreciate you coming on and talking a little bit about it. We certainly wanted to bring you on because it is definitely a good product. We want to make sure that everybody was aware of it.

Justin Sardi: Yeah, for sure. Thanks for you guys' support. You guys always have some of the best … Everybody coming into my program from you guys is usually pretty knowledgeable about YouTube which helps out tremendously.

Bradley: Make it easier on you.

Justin Sardi: Yeah, they actually get it so that's really cool.

Bradley: Well, thanks, Justin. We appreciate you coming on, man.

Justin Sardi: Yeah, for sure. Thanks for having me. Sorry about the internet issue. Like I said, it's been …

Bradley: No worries.

Adam: No worries. It happens to everybody.

Justin Sardi: All right. Have a good one, guys.

Adam: See you.

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Bradley: All right, guys. We're going to jump back into questions. I know we're about halfway through. Seriously, if you guys are interested at all, even maybe if you're not interested at the moment in doing YouTube ads, but you think at some point in the future you would. Typically, I don't tell people to buy stuff that they might use in the future because that can be a waste of money if you never use it, but for $27 or whatever the special price is right now, $27.37 or whatever it is, it is totally worth it.

Adam: Yeah, and it's going up I think to $97 tonight or tomorrow morning, but I think the today is the last day of the sale. If you feel like diving into YouTube ads, that would be a great time.

Maps Powerhouse & RYS Ninja iFrame For Locations Outside The US

Bradley: Yep. Okay, Ivan is up. He says, “Hey, guys. How it is going. First, let me say thanks for all the stuff you share. For me, every day can be a hump day.” That's awesome. “Okay, my questions are about Maps Powerhouse. I understand that you embed maps in different places. I don't live in the US. Do you embed the maps just in US properties? Does it matter where? Web to social profiles, websites the maps are embedded on. Do they have the same effect?” I'll let Marco answer that.

Marco: Yes, they work. Our UK people are doing fine. I know our people in Australia are doing fine. People in other languages (we just saw the guy from Israel) was saying how everything stood up with IFTTT. It is basically the same concept. It's just getting your map embed out there in as many properties as possible so you get credit back to the source map. That's the entire idea. Just getting as many embeds as possible. Same thing with YouTube videos. That's what we're doing. Does it matter where? Yeah, we usually go for [inaudible 00:31:27] and social medial platforms that accept iFrames. Some of them won't. Some of them will not take the embed. That's what we look for, and then we power up our own. We add our own flavor. We had our [crosstalk 00:31:42]. That's especially right. Keeping that theme. Keeping that subject right so that Google sees that everything … It's a silo is actually what it is. The website, right? It's one huge silo of theme content which makes it even more powerful.

Bradley: Essentially, they are embedded on sites with relevant, at least somewhat relevant content. Okay.

Marco: The only thing that we will not do … Sorry for interrupting, but it's foreign language. We are not accepting foreign language as far as I know. Correct me if I'm wrong, Adam, but I think the last discussion that we had on language was English only.

Adam: Correct, and if there was a large demand for it, we would certainly listen to people and consider creating networks for that. However, at this point in time the major demand is for English.

Bradley: Yeah, so it says, “I heard Marco in the Panama Episode saying that Java Script is very important now and will be in the future.” That is correct. “When you embed the maps, do you place the Super Ninja iFrame that we see in one of the videos of RYS?”

Marco: What goes on in RYS stays in RYS.

Bradley: I know, but I think what he is asking is in the maps powerhouse, when we do the syndication of the maps.

Marco: When we do maps in the … We're not doing Java Script yet. We are going to try it. We are going to test the iFrames Script for Java for both maps and video, so that we're not always doing HTML. Obviously, that's creating a footprint, right? When you embed only in HTML. We're going to try just for variety, right? For variations so that Google doesn't see the same thing over and over again. Yeah, Java is being read by Google just like iFrame, a regular HTML iFrame script. We proved, by the way recently, that it does push through which was a big deal to me. Because we have been saying it, but to finally prove it was just awesome. There you go.

Finding SEO Clients

Bradley: Thank you. Brian is up. “Hi Semantic Mastery team. I have a question about client acquisition. Currently, I'm using Craig's List and spam email to generate leads. Unfortunately for me, I'm getting clients that can only afford $500 a month or less for fees. Obviously, I'm fishing in a bad pond. Where else can I go fishing for new clients?” Yeah, Brian. That a tough, man, because people that typically frequent Craig's List are bargain hunters. That's what you're going to be getting a lot of is those types of people. That's unfortunate, because I know it's tough. What I've found, and I've said this many times in the last few months especially, is for prospecting and searching for clients is … The best way that I've ever found for generating clients was using video email. That is essentially …

There are a couple of things that you can do with video email. You can hand select. For example, you're saying, “Where else can I go for fishing for new clients.” Well, what I would recommend that you do, Brian, is zero in on a particular niche. An industry that you would like to provide marketing services for. Something that you have an interest in. Then you can become an expert in that one particular area and you can target specifically only those types of companies, right? Let's just say if there were roofers or plumbers or something like that. You could target specifically just roofers. Then you get so much better at, first of all, prospecting because you learn. It takes a little bit of trial and error, but you learn the language and you learn the vocabulary of those people in that industry.

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In this example, roofers. Right? You understand their vocabulary. You know how to talk to them. You can usually start closing more of your pitches. In other words, you can usually successfully land clients more often once you've worked on your pitch and really gotten that down. Trying to pitch to multiple different types of businesses is different because you have to always restart that process of learning about that industry. In my opinion, if I had to do it and start all over again from the beginning, I would have zeroed in on one specific niche and only worked on that one niche and become a big fish in a small pond instead of a small fish in a big pond. As far as actually prospecting for those clients and for those leads, once you have zeroed in on that particular industry, then you can start doing things like what I use. I use video email which worked incredibly well for me.

Essentially, what I would do is just go look for roofing clients in areas that might … Especially, one thing you can do is cross reference. Look at AdWords. Look at people that are advertising so that they are in the four ads above the maps pack or even the three ads at the bottom of the page. Look at the advertisers and then look at the organic search results, the map search results, and look for people that are advertising that are not listed in the first page of the organic results or the maps results. You might find their organic listing on page two or page three of the search results. Now you know they've got money to spend because they are advertising. They are paying Google AdWords. You know they understand the importance of marketing, but they apparently never got SEO done well, so that's why they are spending money on AdWords.

Just because somebody spends money on AdWords, doesn't mean that they don't also have a budget for SEO. Those would be people that you could contact because you already know that they are spending money. They are advertising on AdWords. Now you have an industry that you're specifically targeting. You're now targeting people that you know have an advertising budget, and their SEO isn't working that well or they're not doing any SEO at all. You can analyze their sight very quickly on a video with screencast video with you narrating how they could get better results. You don't ever criticize their site and say, “This is what you're doing wrong.” You never do that. You always say during the video, “Hey, I took a look at your site, and I think the site looks good. There's a couple of things that I might suggest that might improve it, and this is how we can help to get better rankings and generate leads.”

Keep the video short. Five to ten minutes. Just very quickly analyze and give them some pointers as to things that could be done to improve it. Then send that email out with the link to the video to the actual prospect. There are was … You can use lead scrapers and stuff like that to generate the emails, but what I do is hire a virtual assistant who goes and manually locates the contact data details for business that I want to prospect. Because a manual approach is so much better than using an automated approach when you're laser targeting and specifically targeting. If you're doing mass scrapping, then using software is great.

However, when you have a specific target, then I always have a VA that can do all the digging necessary to get the contact details so that when I send the video email out, there is about an 80% chance of it getting through to the owner or to the decision maker. Then out of that … Out of every ten, guys, it was like clockwork. Out of every ten prospecting emails I sent out that were video emails, I would end up getting three responses. Out of those three responses, I would close one or two of them. Every single time. I might take me a day or two to actually prepare ten video emails to go out, but once I got them out, I would always end up with at least three replies, three responses, and I would end up having a conversation with the three and I would close one or sometimes even two of those three. That's how I literally started my SEO agency was that exact same model. Hopefully, that was helpful. Does anybody else want to comment on that?

Marco: Yes, I have just a quick comment. LinkedIn Pro Finder: You could do the exact same thing and lead people to a VSL, but you're actually getting more leads inside LinkedIn. These are people who are looking for your specific skills, whatever they are inside there. It's just bidding, getting the right bid in for whatever it is that's required. I joined it just to see whether it works. I keep getting … I don't know. 20 to 30 leads a month just from LinkedIn, just from having them come into my mailbox. That's something to take a look at, guys, if you're looking for clients.

Hernan: Nice, yeah. Now real quick. My method. Right now, Brian, you have Google. You have LinkedIn, and then I would suggest that you also become to helpful, and I think I mentioned this, become helpful on Facebook groups and also on forums like discussion boards or discussion forums. If you are helpful there, you will get a ton of introductions to people. Maybe if you are helpful in marketing groups, and you become and expert in that group, a ton of people can refer you business. That's number one, and if you become and SEO expert or marketing expert in a specific forum like, I don't know, Dentists forums or tree serves, roofers forum. Those guys are actually trying to … Of course you won't be teaching them how to fix your roof, how to repair a roof, but rather, you will be teaching them how to grow their Google Plus presence. That alone can bring you a ton of business. There you have like three different approaches that are way better than Craig's List in my opinion.

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Bradley: Yeah, way better. I just posted this link, guys. If you want, this is a free training program. It is a PDF and a training course that I put together with two other partners and a business from several years ago when I first started using video mail. After I kind of perfected the system, I created a little training program. It's free. I just posted the link. If you want it, go sign up for it and it will be delivered to you once you sign up, okay? I'm going to spam you to death. No, I'm kidding. Honestly, it's a great little program. It still applies today. There are plenty of tools now. I did everything manually because there weren't a whole lot of tools for video email back then like in 2012 when I was doing that all the time. Now, there are tools and stuff like that where you can actually great gifts out of a YouTube video and insert them directly into the email so that when people get the email, it looks like a video is playing in their email. When they click it, it opens up the YouTube video. That kind of stuff.

There's tools out there that will do that. You can use email tracking systems, so that you know who is opening your email, how long they are engaged with your email, whether they have clicked on any of the links in your email or forwarded it to anybody. I use pointofmail.com whenever I'm doing prospecting. Yes … What is it? Yesware or something like that which is a Chrome map that you can install that works with Gmail. There are a whole lot of things like that that you can do, but again, email is a great way. Like Hernan said, just going into LinkedIn groups and groups in Facebook, and especially groups that are niche specific. Once you've chosen an industry that you want to work in, and go in there and just comment and be helpful and that kind of stuff, and you'll start generating leads for marketing services there, too.

Video Powerhouse

Good question. Jenny is up. She said, “I've heard you guys talking about Video PowerHouse before. Is this something just for ranking videos or what else can I use it for? You guys are great. Thanks for all of your hard work.” Well, there is Video PowerHouse, but then there is also Maps PowerHouse and we were just talking about that earlier. Adam, do you want to comment?

Adam: No, because I'm busy typing. Sorry. I'm taking notes on this stuff. No, Video PowerHouse is more than just video powerhouse. If you haven't been over to Search Base, first of all, you can go to searchbase.com and get a free account over there. However, Video PowerHouse is definitely something you can use for powering up videos, your channel, play lists. I'm definitely going to hand this off to Marko in a second, but there is also at the Maps as well. The details of which I will let Marco talk about, but yeah. You can post more than videos. Then as far as what you can do it for, you can do so much more because it's not like you just power up a video and that's it.

Bradley: Yeah, and that was what I was going to mention was also, because we are like a credit-based system now, I don't know if every has gone credit-based 100% yet, but it's going that way. If you purchase credits from within a certain space, they can be used for other done-for-you services as well. Again, I know it hasn't rolled out across all of the services available, but we're working on that so that it's going to be available shortly. Purchasing credits can be used for both Video PowerHouse and Maps PowerHouse as well as ordering other services.

Adam: Yeah, definitely. Marco or anybody else, if you want to chime in. I mean as far as describing it, I think it's easiest for people to go, log in, and start asking some questions or just try it out. It used to be subscription based only, and now you can go in and do one on purchases, get some credits, and test things out.

Marco: That's what I always recommend. Go test. You should be testing constantly anyways in SEO. If you're not testing, then you shouldn't really call yourself and an SEO. You could purchase all of our done-for-you services without being an SEO. Does that make sense? To truly call yourself an SEO, someone that really knows what search engine optimization is all about, you should be testing constantly to know what is working, what isn't, and to know why. Especially, we see all the fluctuations and everything that just happened in YouTube last week. You need to be up on all of that or just hire us. It's that simple, right?

Bradley: Yeah.

Adam: Sounds good.

Hernan: I wanted to say real quick that, yeah. I agree with Marko with all of the … I think Ganti mentioned at some point that a lot of YouTube blogs, spammers, were having a hard time with YouTube now. Which is expected. Things will equalize a t some point, and every three traffic courses will become a pay-to-play place at some point. We want you guys to be ahead of the curve. That is why we're launching courses about paid adverting and what not, but my point is that with Video PowerHouse, when you are doing SEO for your videos or you want to get more views to get more exposure, to get more subscribers. If you're doing videos for clients, whether you are trying to rank them on Google or not, Video Powerhouse will definitely help you out. We are pushing relevance and we are pushing traffic back into the video. We are building the accounts in a way that they are relevant to your niche.

There is a ton of proof that IFTTT networks will not only bring you high quality back links, but also traffic and [inaudible 00:47:02] and actual traffic from actual people. If that is something that you want to do, if you have a video production company or your diving hard into video marketing, not only in video SEO but video marketing overall, Video PowerHouse can also help you in getting the word out there. Getting more subscribers, getting more people onto your list, etc. I think we guys are mostly and SEO-based community, but the way that Video PowerHouse is being built is that it goes beyond that in the sense that it will help you rank in your videos, but it will also help you in getting more reviews, clicks, etc. These in turn will help you rank higher. It's kind of a win/win situation.

Instream Video Ad Without Spending Much

Bradley: Cool, thanks guys. John is up. He says, “What is the best way to get an instream video ad created without braking the bank. Presumably, a 30 second scripted video is not the best way to go.” Well, it depends, John. It can be. The thing about instream videos is that you need to have your call to action very quickly in the beginning because it's short and people will typically in five seconds click the skip this add button. You need to be really abrupt, upfront with why they should stay for 15, 20, 30 seconds and watch your ad or click on the link in the lower left corner or whatever.

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Again, a 30 second scripted video would work, but you'd have to script it out correctly. It would be up to you to do the scripting for that for it to be done right. What we use is Vero. Vero was a service. It was like an online app that you could use to create instream ads, and they also have targeting tools in there and list building tools and all of that. Personally, I like Justin Sardi's Tube Sift program better for my targeting. I use that for building placement lists and stuff like that, but for creating the instream ads, I like to use Vito because Vito I can use different types of templates like instream ad templates. Then just customize the templates with my own add copy, my own ad text, and calls to action and that sort of thing. It produces the video in about 15 or 20 minutes once you're done. It only takes a couple of minutes to set it up.

The hardest part about setting up a video inside a V-roll is writing the ad copy. You get five lines of text, and that's where I always slow way down because I've got to think about my ad copy. They're short little lines. You only get like 40 characters or whatever per line in this five lines of text. You've got to be very syntactic with your ad copy. Once you've produced the video or clicked submit, it will render the video for you in about 15 or 20 minutes, and then you can upload it to your channel, and your off to the races.

If you start to get a lot of traction from a particular instream video, then I would recommend going out and spending some money on turning that ad into more of like a better type of video. You know instream ad is supposed to be just the text type, because if you've got something that an offer that's converting that sort of thing, then you want to start split testing the ads themselves, and trying to get your conversions us. That is what I would suggest is starting off with with V-Roll. They have different subscription levels, guys. However, if you're going to be doing instream ad stuff, it's a great service for that. I've been using V-Roll for about two years now.

Old Gsites Or New GSites For Google Stacks

Okay, RK is up. Guys, we're out of time. We've got five minutes, so we're going to try to roll through a couple more. RK is up. RK says, “Marco, new Gsites or old Gsites for Google stacks?”

Marco: Both.

Adam: Both.

Chris: Plus one.

Google Stacks Ratio

Bradley: Don says, “Is the idea of a Google stack to do just one set for branding or do you do multiple stacks for different keywords?” Don it depends on what the needs of your project are. Marco, do you want to comment on that?

Marco: Both.

Bradley: Both. Okay.

Marco: I'm simplifying, but seriously. Do one that's branded. Don, I think you were in on the webinar that we did where we talked about navigational searches into the drive stack. We talked about that. If you weren't there, you should have been there. Then you can do multiple stacks for different keywords, except you can't do them in the same drive folder. Google does not like that. They will throttle it. You can't run it. You won't be able to do anything, so when you do that, think of Silo where each new drive stack and each new persona will do a set of keywords under that same silo if that makes sense. Then you can just daisy chain everything where relevance will carry through. They're employees of the company and they can all talk about the different sectors of the company. That's how I would approach this, but definitely both.

Bradley: All right, I'm going to try to get through these next three quickly. These three posts. Then we're going to wrap it up, buys. By the way, the IFTTT SEO Academy Update webinar number seven is coming up in about eight minutes. For those of you that are in IFTTT SEO, if you don't know how to get to the events page, go to the Facebook group. Click on the events tab, and the link for the Google event is in that events tab in Facebook. Just click on that, and you can join the webinar. Again, that starts in about seven or eight minutes.

Improving Quality Score In Adwords

Okay, Scott says, “I'm working with a client's AdWords account, and I think it was very low quality score since the office manager used to run the account. Any tips to improve this as I am having a hard time getting any impressions. I've completely optimized the ad landing page, and I've outbid the max bid by two dollars, and still no impressions.” Okay, Scott. My first assumption there would be that if the quality score of the overall account. The overall account quality score was low because it was managed poorly for an extended period of time is that it could be, again, I'm not 100% sure on this, but from some of the stuff that I've been reading is that the account has been deprecated.

In other words, it's almost like it's been demoted, and I'm not sure how to bring that back other than having some successful ads with some higher quality scores and over time, it will pull it back up. However, if you're not getting impressions to begin with at all … One thing I'm testing right now for improving ad quality score is adding content to landing pages. In Local Kingpin, some of the landing pages were very, very simple. I've been doing a lot of studying and reading and testing over the last few weeks, and I'm seeing some better results with adding additional content to the landing pages. Obviously, that is something you might want to look into. I'm assuming that you've already tried that, Scott, but in case you haven't, maybe adding some relevant keyword relevant content to the landing pages which should bring your ad quality score up a little bit.

Other than that, I don't know what else to tell you other than to try and possibly set up another AdWords account under a different persona or something, and set up the same … I know it's a pain in the ass, but it would require all of that set up, but setting up some ads underneath the new account to see if you start getting impressions immediately. That would prove to you that they other account has just been basically sandboxed if that makes sense. Not I don't know if that is the case, I'm just saying that would be through the process of elimination. That's what I would be doing is testing out a few different … That's what I do now with AdWords, guys. If something's not working, I just test other stuff. Just like SEO. Just test stuff. The only difference is that with AdWords is that I'm spending more money on testing. Does that make sense?

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It's the same things, guys. Just set up another account and do it through your own account. Set up an ad for the client through your own account just to see if you can get some impressions. You've proven that that one add account is bad. It's just a no good account. Then you can set up a brand new account for the client all over again, and that would solve your problem. Don't know if that's the problem, but that would be one way to test it. Oh, and Scott, remember. Bring this stuff up in Master Mind and Master Class. If you want to go big and do it a little bit deeper, because obviously, I can't get into it too much in Hump Day Hangouts.

Tracking Affiliate Link Program

All right, Chris is up really quick. He says, “On my affiliate side, I send customers to one company website that has no formal affiliate link program. He and I would like to find a method who I send to his site. He has asked me for a suggested way to inexpensively track this. Chris, on your website that you're sending traffic to this guy with no affiliate. Why don't you just use something like Pretty Link Light which is a plugin that you can download. It's free. If you want to upgrade to pro, which I recommend you do, it is like $37 or something like that for the pro version. It's called Pretty Link.

A plugin like that, you can use your affiliate link as a redirect link over to his site, and you can track all of your clicks. Track all of your traffic through that link. You can also do it without a plugin by using Google analytics and using what they call UTM. Link tracking and stuff, and you can do that within Analytics, too. There are multiple ways that you can track how much traffic you're sending to him without having to do anything expensive or elaborate.

Adam: Yeah, and I was going to say, too. If you sending them to a landing page and not just the homepage, depending on what his CRM is, you could have him duplicate the landing pages and send them somewhere unique that other traffic won't go.

Bradley: Yeah, and then you could put remarketing pixels and stuff on that page, too, by the way. Last thing. I just want to cover this very quickly because I know that we're out of time, but Wayne Clayton posted, “Almost two million views even outside my area, as seen with Local Tree-pros and USA health style. If you are not working to be a Google local guide, why not?” Wayne, as awesome. He is one of our MasterMind Members and he has got his Google local guides profile up to a level five. He's doing some really cool stuff because he is a Google local guide level five.

We've talked about this in the MasterMind , and probably in the Master Class a little bit, too guys. Go look into it. Right there is the link. I saw it on here somewhere for the local guides link. Right here. Greg Dreyburg posted, “The Google local guides benefits”. Guys, go click on that link. Get signed up. If you're doing any local stuff at all, you need to start building up your profile. Just every single day, try to add another review or comment or ad. Contribute to the local guides' program and over a six month's period, you'll get up to a level five or so. You've got to work at it. It takes time. There is a lot of work, but if you do it, you can get to a level five, and it unlocks a lot of benefits and gives your profile a lot of power as a local consultant.

Adam: I'm waiting for this course to come out.

Bradley: Yeah, I know. Him and I have a meeting next week or the week after. I can't remember to talk about it.

Adam: That's not what I was expecting.

Bradley: All right, guys. We'll see IFTTT SEO academy members in about two or three minutes. Everyone else, happy Thanksgiving. We'll see you guys next week.

Adam: Whew.

Hernan: Bye, bye.

Adam: Thanks guys.

Chris: Bye everyone.

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How Do You Get SEO Clients If You Have Little To No Resources?

By April

In episode 103 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about how to get SEO clients if you have little to no resources.

The exact question was:

Bradly, Marco, Hernan … a client getting question.

Starting with little to no resources, if you had to have an SEO client by next week, what would you do to make it happen?

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