How Do You Report SEO Deliverables And Results To A Client?

By April

In episode 211 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to report SEO deliverables and results to a client.

The exact question was:

Hey guys, I hope you have a great Thanksgiving.

I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance. I've made a good impression so far, and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs who didn't report or nothing.

After the first month or so, how can I show results, or more specifically, what I'm doing to get results? I know GMB posts are one thing, and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people just sent an Analytics report every month, keeping him in the dark, and now he's open again (mostly because I educated him), but in return he wants to be able to see progress and why I do what I do.

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How Do You Convince Clients With SEO Deliverables That You Can Deliver?

By April

In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to convince clients with SEO deliverables you can deliver.

The exact question was:

Hey guys, I know we can't guarantee rankings, but what I can I count as deliverables in my control? There are lots of things I can think of, like Press Releases and RYS Stacks, but I keep getting nervous that I either won't explain them well, or the client will take the name and find somewhere else to do it. Is this just paranoia? How can I show that I'll actually be doing things?

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