What’s The Best Way To Track Results Of A National SEO Campaign?

By April

 

In episode 240 of our weekly Hump Day Hangouts, one participant asked about the best way to track results of a national SEO campaign.

The exact question was:

Hey guys, I'm close to signing a client who wants national SEO done for his insurance leads business. To say that's competitive would be an understatement, but I've been following SM long enough to know where to start. He seems on board, but his big concern is tracking and analytics. Given that he's national, what's the best way to track his results? My go-to is usually Search Console and GMB, but he doesn't want to do local. Should I add a rank tracker, even though those aren't really precise anymore?

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How Would You Implement PPC, SEO and Content Marketing Using Semantic Mastery Programs?

By April

In episode 139 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to implement PPC, SEO, and content marketing for a high ticket tech business using the programs offered by Semantic Mastery.

The exact question was:

I have an excellent prospect in a very high ticket tech industry. We are discussing PPC, SEO and content marketing. I will be using lots of networks and other resources from Semantic Mastery and SerpSPACE (https://www.serpspace.com/). What would be the best order of implementing the 3 areas of PPC, SEO and content marketing given the resources I can access with Semantic Mastery and SerpSPACE and what services should I include to give a highly visible result quickly for the client?

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