In episode 128 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to use Semantic Mastery's Battleplan for a company that is rebranding.
The exact question was:
Got the Battleplan and reviewed it. Question, just got a dental client that had to re-brand his practice (desolved partnership). So the main practice name has changed to a new name. He then purchased another practice in a different city. I re-branded his practice website as ABCDentalGroup.com with the 2 city locations. Do I create just 1 Google Plus pg for the “”…group.com”” or different for each location? Do I need to modify the battleplan for the purchased practice since it already has it's G+ established? A bit confused on how to apply the Battleplan to this situation.
In episode 125 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if it was worth the effort to treat tier 1 blog components as money sites by using JSON LD, schema, and other SEO strategies on them.
Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?
Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.
Adam: Cool deal. Marco, how you doing?
Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?
Adam: Mm-hmm (affirmative).
Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.
Adam: That's true. That's true. All right, Hernan, how's it going man?
Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.
Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.
Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …
Bradley: Just under 140K.
Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.
Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.
Marco: No, but the interesting thing is this isn't an agency. This isn't an SEO guy doing SEO for somebody else. This is a guy who took our stuff and applied it to his own business and is making this kind of money. He's in a major metropolitan area, but he applied it to his business, grew his business. This is amazing to me. This is an amazing …
I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.
Bradley: The opposite, yeah. See what happens.
Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.
Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.
Bradley: A couple things.
Adam: Yeah, go ahead.
Bradley: You mind if I jump in on that for a minute Adam?
Adam: No, go ahead.
Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.
I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.
I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.
I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.
Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.
Marco: Why are we always giving so much stuff away?
Bradley: I know. I know.
Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.
Then on top of that how you can do this through search base and get the done for you option. If you haven't heard of RYS Academy or you aren't sure what this is, well, I don't know, do you guys want to go over that? Just a quick elevator pitch on why people should be aware of the done for you services for RYS?
Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.
If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?
Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.
We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.
Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.
Hernan: Yup, they're moving into the mobile friendly version of the annotations, the end of the year annotations and then you can use cards. That's clearly a move into more mobile optimized version of YouTube.
Adam: Yup. Got you.
Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?
Adam: Okay cool. Can we get into questions now?
Marco: Let's do it.
Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.
Adam: We'll just chat while Bradley's not here.
Hernan: We can talk about him because that's a good connection and he'll come back. Hey Bradley: Here we go.
Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?
Hernan: Yup. Got the whole screen.
Best Practices In Re-Publishing And Linking Out Expired Domains
First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.
The second most important thing, very next thing that you do is go look at the backlink profile and make sure that they're clean backlinks. No spammy shit. You want to look at, one thing I like to do with Majestic is look at the map. When you look at the backlinks the map, it will show you where backlinks are coming from. Typically if it's got backlinks coming from Russia or China or Korea a lot of the times I won't even pick those domains up because it means it's been spammed for the most part. The vast majority of the time it means it's been spammed.
You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.
It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?
What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.
I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?
We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.
It's got some other content on it, it's not in the same niche or whatever, they're going to remove that link. When you're building expired domains, when you're rebuilding expired domains with the content that was on them when they expired then even if a webmaster were to look, they're going to see the same site that they linked to originally anyways. Does that make sense?
My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.
The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?
Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.
The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.
Once you're that good, then you can say okay, I'm going to pick this one up and I'm going to point it at the money site and you're going to see wonderful results. Once you're experienced. If you're not, don't do it. Don't do it unless you want to see your site go in the dumper, then by all means go ahead.
Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.
For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.
Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?
Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.
Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.
Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.
Bradley: The theme.
Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.
Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.
Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.
It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.
Hernan: I know that you feel like giving more, but we're fine. That's a nugget.
Using Google's Trust Indicator To The Landing Pages Of Adwords Campaigns
Yeah okay, I see what you're saying. I have not tested that, but you're talking about taking your landing page URL and shortening it with a GOO.GL short link and then using that as your landing page URL in AdWords. Now I haven't tested that. My initial thoughts or assumptions would be that it wouldn't have an effect on quality score only because what I have seen through my own testing for the last year with AdWords stuff is that quality score is a function of two things really.
Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.
Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.
That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.
Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.
I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.
Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.
Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.
If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.
The only way to get your click through rate, or excuse me, your quality score up is to start improving your click through rate to get well above and beyond what the industry average is. Once you do that, and I don't know, that number various depending on every industry. For example if I can get a click through rate up to say like 30% in the tree service industry, my quality scores are going to be eight to 10 hands down every time.
If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.
I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.
Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?
Bradley: Mm-hmm (affirmative).
Marco: If click through rate is a factor for quality score and you have a Google URL showing, that's…
Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?
Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?
Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.
Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.
Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.
Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.
I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.
The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?
Marco: That's information from a paid webinar. I'm not sharing it here.
Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?
Marco: Yes we are, but it doesn't involve IFrames. It's a followup.
Marco: He can ask questions at the end of the webinar. I might answer it.
Previous Business Shows Up When You Google Your Client’s New Business Address
Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.
This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.
It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.
Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.
That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?
That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.
They'll provide the proper data and then about 70% of the business directories will update based upon their outreach, okay? I'd clean up before you even start building new citations to the client site because otherwise you're just spinning your wheels. Building new citations when there's NAP issues isn't going to help. You need to clean up old incorrect NAP … Incongruent NAP data first. You've got to clean that up first or else you won't see any results.
I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.
Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.
Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.
Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?
Content ‘Curated’ And Hosted On Another Website: A Legit SEO Practice?
All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.
You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?
Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.
For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.
Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.
Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?
When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.
Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.
Bradley: I agree.
Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …
Bradley: Is them.
Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.
Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?
Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.
That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.
Power Up A PBN By Using FCS To Send Social Traffic Or Links
What I mean by that is sending traffic would absolutely help. Cue up Crowd Search, right? Adam, that's a cue for you. Grab the Crowd Source link guys because that absolutely works. I've been talking about sending social traffic using Crowd Search through sending traffic through social properties as well as like PBN links and all of that kind of stuff for a year and a half or two years now because I've been using it that way for, that's primarily how I use it. I use it for navigational searches which are brand searches because that helps to improve site weight and increases the authority of the site, the brand authority, okay?
I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.
Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.
That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.
Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.
Linking Videos Of Different Companies Under One Main Silo
That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.
Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.
Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.
From an SEO standpoint I can see some benefit. Tom says, “I know it's technically what makes a silo, but I wonder if clients would frown upon it.” Yeah, that's funny. I didn't even see that part till just now. That's exactly why I wouldn't do it. Again guys, SEO, you want to strike a balance between doing things for SEO and doing things to keep your clients happy and humans happy, right? I try to always strike that balance. When in doubt, err of the side of humans, not machines, if that makes sense.
Images In PBN Having A Link Back To Main Site As An Additional Linking Opportunity
Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.
They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?
Marco: Not me.
Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.
Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.
Hernan: Sounds good.
Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?
Hernan: Yeah. Yup.
Bradley: All right, you all be there.
Marco: I'll be there.
Bradley: All right. Okay. Bye guys. Everyone have a good night.
Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.
Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?
Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.
Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.
Bradley: It's crazy.
Adam: Bradley, how's it going man?
Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?
Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?
Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.
Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.
Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.
Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.
Bradley: [inaudible 00:03:00] versus Google.
Marco: This is me versus Google.
Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.
Bradley: There you go.
Adam: Awesome. Well, I'm [crosstalk 00:03:14].
Bradley: I said I'll get Marco a fighting robe and all that shit.
Marco: Oh, yeah. I'll take the bets.
Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.
It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?
Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?
Marco: Now we can.
Bradley: Now you can hear me?
Bradley: Okay, what about when I change screens. Can you hear me now?
Best Practices For Link Building And Ordering Services From SERP Space Done For You Links
In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?
Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.
It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.
Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?
Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.
Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.
Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.
While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.
After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.
Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.
Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?
Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.
Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.
Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.
Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.
The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.
Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store
Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.
Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.
Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.
Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.
It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.
Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.
I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.
The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.
In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.
What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.
Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.
I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?
Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.
Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.
Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.
I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.
My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.
For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.
For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.
Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.
If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?
Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.
Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.
Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.
Bradley: Spam bots.
Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.
Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.
However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?
Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.
The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.
Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.
Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.
That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.
Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”
Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.
Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.
Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.
AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.
What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?
Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?
Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.
Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.
Next, let's see. [crosstalk 00:49:05]
Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com
Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.
Marco: Try going in it to the widget section, and adding it in the text box.
Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.
Adam: You'll get an email notification.
Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.
In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.
Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.
Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.
Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?
Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.
Adam: I showed that yesterday.
Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.
Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]
Bradley: Okay guys. I think that's it. Thanks everybody for being …
Adam: I think Bradley is switching. Yeah, you're back.
Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.
In episode 118 of our weekly Hump Day Hangouts, one participant asked about how to start learning about ranking websites as a beginner in SEO.
The exact question was:
Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you
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