Any Advice On What To Offer And How To Charge/Upsell/Retainer A Plumbing Contractor?

By April

In episode 177 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked what to offer and how to charge/upsell/retainer a plumbing contractor.

The exact question was:

Good Day Gents,

Bradley the guidance on YouTube Setup from last week worked like a champ, thanks, Boss.

(1) Got a referral for a Plumbing Contractor who specifically asked to improve his page 3+ ranking for emergency HVAC in local and surrounding area. I want to use Serp Space services to arbitrage and ensure I DELIVER but need advice on what to offer and how to charge /upsell/retainer? They seem open to Month to Month Recurring Fee, want fast results and phone to ring, gatekeeper says they are willing t pay with proof (analytics- not sure how to best provide that).

They are currently paying ~$500 /mo for basic FB posting which includes $250 adwords which is generating very little if any calls. Business has Decent Website, <3 reviews (yelp G+), No list building, No videos. Your expertise would be invaluable in helping to close this client; SPECIFICALLY how would you approach this, which SerpSpace packages would you offer and in what order. would ranking a Video(s) and perhaps Press Releases be good to start;? BTW does SerpSpace offer DFY Press Release stacking etc, like Local PR Pro?

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What Points Should One Convey To Clients When It Comes To Service Costing?

By April

 

In episode 161 of our weekly Hump Day Hangouts, one participant asked about the points that one should convey to a client when it comes to service costing.

The exact question was:

I'm sending video emails and its getting some traction but when they ask for price, I'm having some trouble. What kind of points do you try to convey when they ask “how much does is cost?”

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