Can You Upgrade A Single Tier Network Into Multi Tier Syndication Network When You Order The SEO Power Shield In MGYB?

By April

In episode 283 of Semantic Mastery's Hump Day Hangouts, one viewer asked if you can upgrade a single-tier network into a multi-tier syndication network when you order the SEO power shield in MGYB.

The exact question was:

Hey there, I had a few questions from last week which unfortunately you were not able to get to. Here they are: 1. SEO PowerShield Syndication Network – If you order an SEO PowerShield, it comes with a Syndication Network. However, I am assuming it's a single tiered syndication network. But lets say I want a multi-tiered syndication network. Is there an upgrade option, rather than purchasing a full syndication network since a single tiered network already exists?

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How Should You Use The SEO Power Shield To Beat The Competitors?

By April

 

In episode 281 of our weekly Hump Day Hangouts, one viewer asked how to use the SEO power shield to beat the competitors.

The exact question was:

I got the concept of the shield. I understand now that it is for me not having to deal the google updates and we should care about google. But what about the Competition? what if someone else is using it? How will someone beat the competition and who will be first?

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How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

By April

In episode 280 of our weekly Hump Day Hangouts, one participant asked how long will the SEO shield get you out of the sandbox on a new domain.

The exact question was:

Hi guys, just wanted to tell you are the go to for making the seo s**t a sense. Questions: 1) How long will the shield get you out of the sandbox for general & global, national, local (each one of its own) on a entirely new domain?

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How Do You Best Utilize SEO Power Shields?

By April

In the 280th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to best utilize SEO power shields.

The exact question was:

I recently had a few SEO power shields delivered and hopefully will need to order another 4-5 in the coming weeks. Is there some material that shows me how to best utilize all of this? It is a big overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally they want to rank in multiple cities, would be great to know how to use the shield to accomplish this.

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How Long Should You Wait Before Powering Up The SEO Shield With MGYB Services?

By April

 

In episode 279 of our weekly Hump Day Hangouts, one participant asked how long should you wait before powering up the SEO shield with MGYB services.

The exact question was:

Hey guys, after getting a complete SEO shield, how long do I wait before starting power it up with various MGYB services? Is it the standard 3 weeks?

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What Data Should You Provide When Ordering The SEO Shield?

By April

 

In episode 278 of our weekly Hump Day Hangouts, one viewer asked what data one should provide when ordering the SEO shield.

The exact question was:

I ordered my first SEO Shield this morning but wanted to make sure I'm filling out the requirements correctly. Is their a video that goes over supplying the correct data? Do I supply KW's with “”geo-modifiers”” and things like that. (or just tell me to fill the darn thing out cause I'm over complicating it..:)

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 282

By April

Click on the video above to watch Episode 282 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hey, everybody. Welcome to Hump Day Hangouts. Today is the eighth of April 2020. And this is Episode 282. I actually can't remember this. Do you guys know if there's a word for like numbers that are the same backward as forwards? Because I know there's a word for it. But I just thought I'd get awkward right off the bat and get this. Get this out of the way. All right, nobody. All right. Well, let's keep rolling on. We got some good stuff for you coming out. We do have a few announcements. I'm gonna say hi to the guys real quick. So let's get started with that. I'm going to switch things up today. We'll start at the bottom of my screen. Chris, how you doing today? Doing good. Have you noticed quarantine humped is special?

It is I think everyone's a little loopy or this is definitely a little bit more energy good or bad. It's still to be decided. But yeah, I don't know. We'll see. How about you You used to arrive in there? Yeah, like you actually good. Like we got the curve. I think we have had like, I don't know like 250 cases or so.

As at least below 300 new cases a day so we on the good pass. They're already talking about like opening things up again and stuff so can't complain like I'm looking forward to.

Adam: Cool. Marco, how about you? How you doing today? It looks relatively sunny.

Marco: relatively. ah the West has decided that it's not going to show its face yet so we're still waiting unfortunately. You guys it's still warm and sunny in Costa Rica. I don't know about the rest of the world but at least here this is what I get every day. It'll turn soon you'll you guys will see you won't be able to hear me speak from from the sound of the rain hitting the the roof. Other than that, things are good. Still in quarantine. I don't mind can always find positives and in all the negatives I've been really productive. I know that putting out a whole bunch of software improving our WordPress plugin. It's available only to mastermind members who donate to Marco's charity. Other than that, things are great now. I'm not really a complainer. I only complain about Google giving people misinformation. That's when I get upset.

Adam: Fair enough. All right, not about you. It looks like it's already the dead of winter for you like you're gonna friend. It's

Yeah, it's a hoodie season starting the hoodie season. That means I get my ass get to freeze my ass for the next couple months. Other than that, man, it's good. It's good. We're healthy. We're good. We're safe. So this is good. So let's get that's cool. So I've been seeing you know, like everybody, you know, you click on someone's stuff, like, I know my mother-in-law, who maybe is watching have to hang out. She watches this sometimes. And she's clicked on her stuff. She's like, Adam, I see your ads all over the place. And I'm like, well, like take credit for that. But that's mostly her not but yeah. Yeah, I saw you were you were having a course about ads. Were or what are you running right now? I'm just so busy. Yeah, so basically, you know, like I'm trying to help so there's a couple things that I think that they're going to be like super in demand over the next couple of months.

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One of them being SEO, you know, because a lot of businesses are pivoting from offline stuff to online stuff. So one of the things being SEO so you know, you're in the right place, if you're watching this and you want to repair another thing is going to be copywriting and other things is going to be email marketing, which is what you're doing. Another thing is going to be definitely media buying. I'd be trying to help as much people as possible and then yeah, creating a little bit of offline presence as well for the brand mostly because ads are so cheap right now. And it's a good opportunity to invest in building your brand. So that's basic definitely.

Well, that's awesome. I know no one's got training in Bradley's got local training especially. I mean, it applies beyond local but if you are part of 2xyouragency to 2xyouragency.com. You can get access. There is a limited offer or a one time offer if you join 2xyouragency to get some of that additional training at a Real Steal we made it really cool price for people took action and joined to 2xyouragency with that said since I've talked about them but haven't introduced them. How you doing today brother doing great man is to kind of back back up with Hernan said even Google ads are a lot cheaper right now. I set up a cold traffic campaign yesterday with for you for with the YouTube video. I'm running the test in the mastermind trying to rank a local landing page with nothing other than the SEO location shield, not even the full shield and then relevant traffic using Google ads. And that's it so no other SEO work done to it. And so I set up a cold traffic campaign with four YouTube ads yesterday and or I guess it was two days ago. And it's already you know, received close to 1000 views on a $5 per day budget in the view the average cost per view is two cents, which is crazy for cold traffic. Usually it's around somewhere around 18 to 20 cents ish in that neighborhood for these type of campaigns, and it's two cents. So that's incredibly inexpensive guys, I encourage you to do what Hernan said. And that is run some ads right now while it's cheap.

So if you're not good at ads, right, now's a really good time to start playing with them so that you can get better at them while they're very, very inexpensive. Yeah, to add to what Brad just said real quick is that there's there's two things. Number one for everyone that watches a YouTube video, you can build an audience, right? You can build an audience of people that watch a YouTube video, you can do the same with Facebook. So basically, what you're doing is you're building audiences at a discount right now, and have in mind that this is an elections here in the US, right? So and, you know, big companies and political parties, they have a budget, and they're going to spend it they're gonna spend it either in like 12 months, so they're gonna spend in six months, so November, September, October, November, December provided that you know, everything gets back to normal, we're good.

October, November is going to be like super, super like there's going there, there's, we're building, we're seeing how a lot of pressure like budget pressures being built, because a lot of people are not able to spend right now. So they're going to double the budgets in over the next six months. So this is the time to advertise. This is time to get good at it, because everything's so expensive. So I just I've seen cpms, which is what the network's charged us to advertise dropped by 50%. So that means that if we add our hundred dollars a day budget, that means that that doubled you know, as of now you're getting a $200 day budget. So it's pretty cool. I'm really excited about that. We're definitely you know, on the offensive when everyone else is kind of retreating or trying to you know, grab that market share. So recommend you do it too. Nice. Nice and we talked about to your agency a little bit nice definitely for people. In general, you can come in if you don't have clients, but we highly recommend if you have a client or you've had a client for you understand at least the basics that you can then take it and scale up from there. You know, if you want to get more clients who want to grow your revenue, scale your team, then 2xyouragency is the place to go. We are going to be having a webinar coming up, hopefully next week, if not by next week. It'll be out the week after that, for people who are more interested on Hey, how do I get this started? You know, there's a lot of hurdles. And I know that there's a lot of training out there, you know, that's like, Hey, you can come watch this webinar most tell you the one weird trick to you know, to getting clients like, Well, guess what, it's not one weird trick, we know that there's more than one hurdle for everybody. And we're going to cover a lot of this, the common issues, as well as some other ones that come up, especially in our industry and digital marketing. To help you get started, whether you want to have an agency or you just want to start consulting, maybe you know, you've realized, hey, maybe I need to do this on the side, or you're kind of dipping your toes in as you're starting to transition away or you want to transition away from a job. So that will be coming out soon. We'll definitely let everybody know about that. In the meantime, of course if you want to get step by step processes, with everything for new websites age domains YouTube channels so much more you can check out the Battle Plan and battleplan.semanticmastery.com. And for all of your done for you services whether it's syndication networks link building press releases our west drives tax everything else head over to mg y b.co. That's it guys. I think that's about it unless we got last minute announcements looks like we got a ton of questions today. Yeah, I imagine is because everybody's home with little to do but think about, you know what they can ask you. So that's good, though. That's what that's what these are for. So yeah, let's go ahead and get into it, guys. I'm gonna get one. One last thing.

Actually, seriously, everybody here like who has little to do with us?

I'm sorry. Does anyone of us have little to do right now? got more to do right now to me, like literally like you're working like crazy. Yep. Yeah. There's no you know, like that, like

Hernan said last week I guess he was I've been preparing for this my entire life.

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Alright, let's get into this guys and forgive the hump day hangouts means that we got going on over here anyways.

What Is The Best Way To Syndicate Main Target Pages Through The IFTTT Network?

All right starting with Justin. What's the best way to get our main target pages syndicating through our IFTTT network since the RSS feed only triggers or feed trigger only has posts? A WordPress plugin? Yeah, there's one called RSS includes pages. I haven't used that plugin in a long time, though. But yeah, you can check it out and see, I don't know. I don't know if it's still there it is right there.

So RSS includes pages. It was just updated a month ago. So it's probably it probably still works. I haven't tested it in a long time, but that's how I used to use it. And look, there's a pro version for 10 bucks. By the way, this is the same developer as the republish old posts, right, which I've talked about that a lot. Let me pull that one up too.

Because that's the same developer. I just noticed that and what's cool about these is, and the reason I'm telling you about both about this one to republish old posts because you can use this to automate republishing stuff that's already been published on your on your site. So if you're using the RSS includes pages plugin, I'm sure it integrates with this so that you can also republish old pages in the pages RSS feed, if that makes sense. You see what I'm saying. So if you connect already public like an RSS feed with already published post to a network, it's not going to syndicate to that network, it only will syndicate for new posts detected in that feed. So the same would go for an RSS include or a pages feed and RSS pages feed right. So if you connect the install the RSS includes pages plug in and then connected to your syndication network. It's just it's not going to automatically syndicate all your pages. It's not it doesn't work like that. So that's why I would also install this one republish old posts, because then you can set parameters as to, you know how often you want them to republish like so for example, you could have something republish every six months, or just once or whatever the case is. And what's cool about the republish Old Post plugin guys is they've got a pro version, it's less than $10. And it looks like which is worth it because it gives you a hell of a lot more functionality, by the way, for less than 10 bucks. And the same thing it looks like for RSS includes pages, same thing, they've got a pro version. So I would check that out, if that's something that you want to do.

And that makes sense for older sites, maybe if you didn't, weren't thinking about syndicating when you were building the site, that kind of stuff then it makes sense to maybe do something like that. He has no post. That's the whole point behind this because I remember this from dealing with this in Facebook. He has no posts or he has pages and he wants to syndicate pages. But how many pages does he have to syndicate? Is it even worth the time to go through all that to syndicate? I don't know, four or five pages, if you have hundreds of pages, where you're going to silo and support categories, and with other pages and all of that? I then totally but I don't see what if you have a five or 10 page website, how much that's going to help because no point behind the syndication network is to publish content on a regular basis.

Agreed.

But you know, it's something that he could do going forward is published posts on a regular basis to that site. But in the meantime, syndicate existing pages if, if that's what you desire to do, Justin, so check it out.

Do You Only Need To Add The Money Site URL On The First PR?

Nathan's up, he says in Local PR Pro, you suggest including a link to money site URL, either brand anchor or naked URL? Do you only link to money site URL on the first PR then after that you don't link to money site anymore? I can't imagine it's helpful to link to the same money site. You're on every PR Yeah.

Why I don't remember ever saying link to the same money site URL, the same site URL, I said link to the money site, which if you're publishing content on a regular basis, why not link to new content? Right? Isn't that an excuse to publish a press release when you publish a blog post, you could use publish a press release, announcing are highlighting showcasing the blog post. Right and that's exactly what I talked about in the update webinar. Which again, you can find it on the at the MG y v.co. Store. If you click on webinars, you can go to our YouTube channel, you can search for PR press release SEO or PR silo stacking, whatever, you'll see that update webinar that we just did a few months ago. And it talks about using it was the update for local PR pro but we made it public which was for press release stacking. We do it in silo format now. And the way that I do it is the same like all my bloggers handle it now but what they do as they publish a blog post, then they publish a corresponding GMB post that links to the blog post, right. And it's basically promoting the blog post, then they publish a press release that is promoting the blog post either by linking directly to the blog post or linking to the GMB post and then linking to the previous press release in the same silo. And then linking to if we want, we link to any other branded tier one entity URL, if that makes sense. So again, it's not linking to the same money site URL. It's linking to the money site, but it's linking to different blog posts or it could be different landing pages, anything at all. I didn't say link to the same page. I said link to the same money site. So there you go.

 

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How Do You Make A GMB Page Visible From Page 3 To Page 1?

Okay, moving on. DC SEO says Hi Guys, can you tell me exactly what I need from you to give me my site to push it needs to make it to take it from top of page three to page one. It's four local service and I'm looking to dominate my local market. I was looking at the shield is that right? Same question for my GMB page which you recommend to make it more visible. Yeah, the SEO power shield set which includes the syndication network, drive stack, g site, and Id page, impressive Vantage organization page, everything gets all tied together. And then from there, it's just a matter of link building embeds and link building to your tier one entity assets which include basically your SEO shield, but you want to include all your GMB assets in that as well which when you order the SEO power shield. There's an entire section for all your GMB info.

So that's basically it and then you know, publish content regularly and consistently both to the money site if you have a blog and to the GMB which is exactly what I just talked about my bloggers. Kill three birds with one stone one blog post, creates a blog post GMB and a press release, so GMB posts in a press release.

So all three of those get done with one blog post, they draft, one blog post and in from there, they create the GMB post with just a snippet from the blog post, then they go into, well, I have my impressive Vantage account, but if you if they were ordering through mg y b, it'd be the same thing. They go to MGYB and order a press release, and just link put, put in the order description, please write a press release to promote this blog post and then put a link to the blog post. And that's primarily it if and then from there, it gets the you know, the press release riders takeover. So it's very easy to do that way.

And that's an irrelevant traffic to but on a purely SEO basis, just the SEO power shield and then publishing content consistently, regularly is what I should say and then link building and embed gigs to your SEO shield your entity assets, which includes your GMB stuff. Comments, guys, I would add to that make sure that the structured data is right. And that the homepage is right. Yeah, and that your entity is not ambiguous.

This will help all of that as well. That's a good question. Oh, excuse me.

Would It Be Okay To Syndicate The Same Blog Content To GMB Then Back To IFTTT Via GMB To Zapier?

Fitz is up. What's up, Fitz? He says Good day, gents. Thanks for this platform where you give real world actual answers if you syndicate your blog through IFTTT then send a snippet of the same blog through your GMB. Then back to IFTTT via GMB to zap to Zapier is that bad idea? Would you recommend to write city pages?

Thanks and Marco's charity link please. Okay, so Marco, he wants to charity link again.

It's already on the page. Okay. And then back to IFTTT via GMB to Zapier is that bad idea? Well, not necessarily. I mean, you know, here's the thing, my curators, my bloggers curate blog posts on the money site. So they're curated posts. Well, GMB posts have a 1500 character limit, unless that's been lifted recently, which I'm not sure if it has or hasn't. But that means, you know, typically for blog for GMB posts, my my bloggers would just grab a snippet of, you know, like the opening paragraph, for example from the curated blog posts that they're going to create a GMB post from. They'll use the same featured image which if you're going to be creating GMB posts, you might want to have a different image because otherwise the same featured image gets posted. You will see that that's very apparent when you look at it. You'll see you know, two posts with the same image on the web 2.0 sites. But yeah, the post itself isn't an exact duplicate on GMB as it was on the blog post because of the the character limit restrictions. Right. So it's really like a snippet in the GMB post that just says, you know, here's the idea of the post, read more and it links to the blog post, right. So in that respect, it's still unique, and if you use a different image in the GMB post than you do as the featured images and blog posts, then it It shouldn't be any problem. That would be my recommendation.

Okay.

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Who Would You Recommend To Write City Pages?

Who would you recommend to write city pages? Well, I mean, I don't write city pages anymore. I do everything through blog posts now, because of the way that I do locations based silos, which I can't talk about here. But I use tags to create location based silos, not your typical or traditional category, silo structure, category posts, silo structure, I do everything with tags now for location. And so those become posts. So all location pages now are actually posts and they're just curated posts. My VA just curates just like she does any other blog posts, but they're optimized for specific location plus a specific service.

So I don't recommend anybody for writing city pages other than just find a good writer and you should have a good writer on your team fits for as long as you've been doing this and coming here and asking questions. So I would just find a good writer.

By the way, just so you guys know this is a source that I've been using recently for some articles outside of curated stuff. It's called crowd content com. They've got a really good platform. A little bit pricier, but I found the articles from here are so much better. In fact, I'm not going to give you my writers name in here, but I hooked up with a guy in here that I send all of my articles to now directly to this guy. Because he's really really good. For example, when I'm writing, getting in depth articles written for landing pages, so top of silo stuff, I'm getting between 1500 and 2000 word articles now, for top of silo stuff, and I'm paying 12 cents per word. So you know, 240 bucks for a 2000 word article, but it becomes, you know, the top of the silo which is the most important thing and so I think it's worth it. So they and again, that's, he's, he's considered an excellent writer or whatever, inside there. There are different levels and things But anyways, check it out and they've got some automation.

Like you can you can actually you know, hire a writer to write a blog post a week or something like that and there's a, it connects to WordPress, all kinds of stuff. It's a really cool system, Crowd Content. Check it out. Anybody want to comment on that?

Okay.

How Do You Get A Knowledge Panel For A Real Estate Business?

All right. Um, Omar, thank you for the value to provide on Hump Day Hangouts. My question is What did Bradley do to get a knowledge panel for keyword related to his real estate business? I strengthen the entity, structured data, SEO shield. And then I ran relevant traffic to my entity, right to my basically to the landing page or any of my entity assets. That's all I did. 100%. I swear, that is all I've done. And you can do the same thing in pretty much any industry if you strengthen the entity enough, and then run enough relevant traffic to it. It was that's what remember no, Marco can explain his way better than I can. But that's what the original RYS drive stack is for. It's about creating that brand association with your primary keyword. That's what we do when you buy drive stacks from us. Like an SEO power shield for example, it's for us to create that keyword association with for your primary keyword with the brand. Then if you want to theme mirror and silo your drive stack, then that's where like the location shield would come in because that would be for like individual locations or you could mirror folders inside and then like, you know, create the silo structure mirror the silo structure do you have on your site, but the primary drive stack is to create that association between the brand name and the keywords. So that's step one.

And then step two is relevant traffic that engages with the entity. So what what does that mean? It means land on the page and interact with the site or complete the conversion goal, which in my case for the real estate business is people either clicking the tap to call button, which is registered through Tag Manager and Google Analytics and Google conversion tracking. So Google is aware of the conversion goal being completed or completing the property assessment worksheet, which is basically a contact form and submitting that. And all of those things are really strong signals that will cause that brand Association for the primary keyword. Marco take over please. Yeah, I mean on a knowledge panel is drawn from from several different things.

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Google goes out and tries to find anything you can about you. You being your let's call it your entity, your whatever it is that you're doing on the web, your thing on the web, so Google will go out and pull all of the information that I can from all of these different sources. There's some that are more important than others. And getting all of this information together is also really important. Getting all getting these mentions, which is what we do. I mean, we do it through our T1 branded, where we're in the more important web 2.0 and social media platforms that there are. So there we associated through our through our structured data. We feed the bot the information, we loop the bot and organizational information then we reinforce the information with something like Press Advantage and that media center where all the organization information is there. And that Google starts recognizing the trust and the authority and all of the relations. Above all, of course, it's a semantic web, all of the semantic relationships that you've created for your thing on the web. So it's not just about Wikipedia, although you could do it with just Wikipedia, but it's very difficult. Alright, so I call it like this. It's almost impossible for Joe to get into Wikipedia, because there's nothing to back up joe the plumber. But Larry, the cable guy can get into Wikipedia. Because you and I were talking about comedian, actor, the guy who wrote those stupid Christmas songs? All this stuff coming together is what creates this not as panel. So yeah, branded searches will, of course, influence all of this, but get giving Google as much information as possible about your entity is what actually brings us all together. So you can have a knowledge panel about your thing. You're trying to become the best answer for the entity. For example, with Bradley, it's in the sell or buy land or in real estate. So he's looking to become the best entity in that niche. And one of those stages you pull up a knowledge panel when you do enough of it.

Yeah, that's it. And so I just pulled this up just to show it And guys, that's what I'm saying. Like if we actually go take a look at the actual brand search, you'll see. I mean, I'm not hiding anything here guys. I've been real open about this project with you guys since day one, especially in the mastermind, but even in publicly, which I don't typically do, and you can see like, I'm not building citations at all, not structured citations, like, I've done a few press releases. But all that has ever been done is what you can see through the brand search, you can see what's been built. And then like I said, it's a single page landing page, but I have structured data, right with the same as attributes, very The, the most powerful of them, which by the way, guys get something really, really powerful. If you don't already right there. crunchbase One of the things that because crunchbase feeds the Semantic Web, like it's a semantic database, right?

So my point is crunchbase is one of the most powerful citations you can possibly have for the Semantic Web. So get on crunchbase and create a profile for your corporation or organization or whatever. And then fill it out as much as possible. And as you can see, you can put website like your social media, you can actually scroll down and take a look at you can add basically, like, for example, press releases down here. So you can see that this is just one I can go, I shouldn't have a VA going in here and adding press releases as they're published. But this one's about a year old. And it's still in there. So my point is crunchbase is one of the most powerful citations that you can possibly create. And it's going to really help. I'm not I'm not saying it's going to make a knowledge panel pop, but it's one of the things that can do that, right, that can that can cause that. And so that's that. And you can see how powerful it is for my entity because with a brand search, it shows up as number four, just below the main entity website, right? So the the primary domain, Facebook sites, Google, the Google site, right, which is the drive stack, and then the crunchbase. So you can see how powerful that is for Google to put that in number four position, right? And so that's all I did. And again, if you just take a look at the page source for alpha land, real alpha land Realty, you can see these are the most powerful same as links for my entity. Which is why I included them and that ended up causing my knowledge panel to be associated with my primary keywords sell land fast Virginia there. There's my brand name for sell land fast Virginia, it's also showing and related searches. So it makes sense. So can you do a quick brand search for land solutions network because I think that's starting to pop up knowledge panel also is one of the things that I need to update.

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Boom. Look at that. Sweet side google.com

Yeah, that's right. That one was strictly done. And you guys know because I've also been very transparent about this to press releases. It took the pop that knowledge panel. This is just there you're you're actually above me for the general term now. So land fast look, I think don't work that doesn't work. Drive stacks, don't work.

Google could catch on at any minute. So I did it. I did it differently than you did, because I haven't run any brands or any ads for branding right now I've done it. People know if you've been in the charity webinars that you know exactly how this was done, if you've been keeping up with with the updates that I've been giving people in Facebook and the different groups, I've been doing live streaming, I'll go on later this afternoon, because this is what this is one of the things that I wanted to update is, yeah, I mean, it just goes to show that there's different ways to do this.

There isn't just 111 certain way, there's different ways that you can get the same results. But I'll tell you, the key in all of this is that structured data and getting that @ID page, looping the bot, and I think I even included a link in one of the press release to the s3 page if I'm not mistaken.

And I'm mapping my domains for the most part, through Amazon through CloudFlare. So that I use a subdomain for my primary domain for my ID page. It's not necessary, but I like to do that too.

I didn't do that my mind stayed in s3. And then in the G site when embedded into decided different ways, man, it's different ways. But they work. It's basically the same concept. It's branding, guys, brands. I've been saying this for years, and people are just not catching on. And they're like, you know, this is like, the next high level. We've been telling you for years to do this because it's the semantic but it's only logical for this to happen brand plus keyword location, brand plus location, plus keyword association. We've been telling you this since seems like forever, and people are just now catching on if you had paid attention from the beginning, how far ahead would you be on the competition? So get to it do this shit, right. And we're showing you live the kind of results that you can get. There you go.

How Do You Reduce The Impact Of Negative SEO On Your Website?

Big Billy's got several questions we don't typically allow that we do got a ton of questions. So we'll try to get through at least one or two of these and then we'll come back if we can. Billy says Hey guys, I'm getting some negative SEO to my ecomm stores, categories and product pages. Someone is doing really sloppy SEO intentionally to over optimize me and sending links from bad neighborhoods other than disavowing them. What else can I do? Or what services can I do? Or can I buy from you guys? That would enter reduce the effect it's having on my site? I was thinking to create a hub page with all the product page URLs, naked links and a Google Sheet and have Dadia embed that across his two daughters and in pummel, pummel it with the strongest linking packages thoughts?

Yeah, I mean, I'm gonna turn this one over to Marco entirely, but typically for like I've done that disavowing stuff, but I haven't done that in quite a while actually. And really, I would just strengthen the entity as much as possible with like an SEO power shield. And then yeah, just start, you know, slamming all of those entity assets to power them up as much as possible. So that will dilute or eliminate, like, the effect of the negative SEO. But Marco, you have more experience with this what what what do you suggest?

Marco: I never disavow the link in my life and nor do I plan to ever disavow link, I just do more of the good stuff to counteract the bad stuff. I mean, it's just a matter of getting the again, go back to brand. If your brand is strong, if you've done entity work correctly, all of this negative shit that people do will just turn into good shape.

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We saw that DC plumber, we hit our own stuff with just stupid crazy links, porn, and all kinds of crap and it's still ranking number one to this day. And so you, moral of the story is if you have the seat we call it the SEO shield the SEO power shield for a reason we call it worry less SEO for a reason we call it entity based worry less SEO for a reason I mean all of this shit negative SEO and disavow man it that would drive me crazy trying to do all that and giving Google all of that information i don't i don't care for them to know all the action be disavow next is clearly an SEO working in the space. Why wait? Why else would you even know that you're getting negative SEO and that you have all of these crappy links coming at you get a whole bunch of really good links to dilute any of the negative or maybe turn the negative into a positive get that power shield in place get all of those good links flowing get that entity get that structured data right guys get this work? Go work on your straight to data. Go right click on semanticmastery.com and look at the source code, and look at look at the structured data work that we've done. Look at looking last solutions if you want. I told you that that's open to you guys to inspect, and and tear down in any way you want to do anything you want with it. I welcome it, because it's gonna help me. And anything that you tried, I don't worry about it. I just don't see why we haven't worried about an update and how long five five will always knock on me five years. Yep. To the release of our waiting. Yeah, of course, knock on wood because Google can change things at any time. I'm not expecting it right now. But at some point, at some point, but I'll worry about that. When that time comes not right now.

Can You Embed A Knowledge Graph?

So the next question also technical question on embeds the Knowledge Graph. Can that be embedded to make it stronger? I don't know. I've never tried to embed a knowledge graph. I don't know that you can Marco do you know if you can the knowledge. I know that you cannot embed the knowledge panel. The panel that's what I meant. Yeah. No. So there is this though. Okay, so you see right here, like my company, big bamboo marketing as well as me personally, because years ago when we still had access to what was it called Freebase. Freebase was a semantic web entity, or excuse me, semantic database that we used to be able to add details to add entities to.

But they Google bought it, and they stopped allowing. So this is an actual knowledge panel or for an entity, a semantic entity. Right? Does that make sense? It looks different. So for example, big bamboo marketing. If you see underneath my normal knowledge panel, you see this right here, which would be considered an entity panel, I guess. I don't know what the actual name of it is. But if we click through to that, you'll see that it creates this different kind of search. It's still the same search phrase, but it's got this and I don't know why it's only got one profile in there because on me personally, you can see, it's got all of my profiles. But this, if you click the Share button, let's go back to the company instead of a personal, we click the Share button, it gives you this, this URL here. And that right? There is something that if we were to go look at it in where it goes.

For example, you'll see that that's a 302. So it's not a great URL. But if you take the final version of it, see if where it goes is working today, there it is. So it's a 302 redirect to a meta refresh to this final target URL here. So if I copy that, and I go view that, again, that's just going to bring up that same searches before. But my point is, is that these types of URLs right here are what I would consider, you know, entity type targets, if that makes sense because that's what MREID. That's what those are. These right here are called MREIDs, which is machine readable entity IDs. That make sense. But for like alpha land Realty. On the other hand, that I don't have an actual semantic entity. And for that, if that makes sense. So it's a little bit different. Now I've done some link built. So you can see it doesn't have that separate box down here. That because it doesn't have an MREID machine readable entity ID, the older stuff that I was able to add as a semantic entity into the Freebase at the time, you know, they do have them. So you can do some pretty cool things with those, for example, you can build links to this. You could also drive traffic to it, which can also help to cause that knowledge panel association with the keyword. So there's different things that you can do with that if that's available, but for your standard knowledge panel, if it doesn't have that entity Id also, then I don't know that you can do anything with that other than what Marco just said. So I just thought I'd share that little lesson there because they are different. When you look at these, this type of thing that has that little Share button right there. That means it has a semantic entity or it is a semantic entity. Does that make sense?

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Okay, anyways, moving on the last part of this and I'm just gonna glance over this really quickly, we'll come back to this if we have time belly, but for your G sites, mirror, take your G site and just iframe in your e commerce site pages so that people can still buy directly from the G site. That's what I would suggest. But I'm going to keep moving guys because we've already answered two questions for him. We'll come back if we can that belly.

Does The Backlinks And Press Release Packages Order In MGYB Have To Be In English?

Next is number one. Does the backlinks and press release package order have to be in English? Yes. Correct me if I'm wrong. So these Definitely, yeah. Can someone give you non English keywords for those packages? No, because all the content is in English. Yeah. For the for the link building. I don't know. Dadea. We'd have to talk to. But we can't do one of those right? Not one. It's one of a kind. And so it wouldn't make sense. Yeah. Yeah, I agree.

How Do You Build Links Exponentially Rather Than Liniary?

Number two is how do you how do you build links exponentially rather than linearly? That's hard to say. So I imagine it's also hard to spell but linearly. So yeah. How do you build things exponentially instead of in a linear fashion? Right, that's something I'm giving away for free. Now, that has to do with iframes, right? No. Yeah. Not not. Not necessarily. That could that could be one. There's other ways, but I'm not sharing it. Free. Yeah. And I certainly wouldn't share the technique either. But think of an ID page with the iframe stacking. That's kind of an exponential link building method. Right. That's one of them.

Yeah, well, the iframe, the iframe is what it doesn't have. It has a similar, but it's not the same. Yeah, but it's not the same.

What Exactly Is Going Inside The Backlinks Packages In MGYB?

What  exactly as going inside the backlinks packages. Well, if you buy contextual web to their contextual web 2.0s, if you buy GSA, then it's all the different link types that GSA can provide. So we do contextual web 2.0 is what we recommend for tier one and tier two links. So when I say tier one link building, that's actually tier two links, because it's building links to your tier one. Right? So it's the first tier of link building like spam links to your tier one entity assets. So in all reality is second tier links, but it's the first tier of link building. Anyways, that said, we recommend on for the first tier and second tier of link building, you do contextual web 2.0s. That's per Dadea's recommendations and all the testing that we've done over the years, and then we you can back it up with a third tier of GSA or a fourth tier, as many as you want. And GSA is going to include whatever link targets are in GSA, okay?

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Does Having The SEO Shield Mean That Guest Blogging And Other Hard Backlinks Methods Become Ineffective?

Just for clearing, guest blogging and other hard backlink methods basically dead by using the shield, no more money site links? Yeah, I mean, it's unnecessary, you don't need to, um, you know, guest post guest blogging and stuff like that can, if it's done correctly can be extremely powerful and generate relevant traffic from a, you know, relevant audience that could be interested in your product or service. So I'm not saying don't do it, you know, if that's part of your overall strategy for drive driving traffic and lead generation and sales and that kind of stuff, but it's not necessary, right? It's not something that you have to do because we've proven over and over and over again, that we can get results using the SEO shield and spam links and just in content marketing, right. You know, that's about it.

So there are so many target URLs within the SU your parachute that you'd have to do that to the money site, you can actually do a guest posting and you and put a push a link to your GMB posts to a GMB post the GMB website to the drive stack to an inner page on the G site which they all connect to the money site, but you're not hitting it directly. That's why we moved like one tear out to leave the money site alone Erica, like links on its own and natural and then then the rest will come from the power in the SEO power shield and everything associated with the SEO portion. Right. So there's nothing wrong with that. I'm not saying whether worse than that, like I don't get blocked. And I don't use other hard but what he's calling hard backlinking methods. I just don't because I don't need to. If I ever needed to I'd probably go and test it out.

A heavy hitter in the membership site is ready. We're getting everything together to go live that project. And that's one of the things that we probably test in the heavy hitter club to see how much more we can get. But wait, like when you got enough to go to number one? I mean, how much better number one can you get when you're already in number one? Yeah, right. Except for the fact that like I said, guest blog or you know, guest posts done correctly. On the right sites for the right audience can generate a shit ton of relevant traffic and generate leads and or sales to if it's done correctly. The problem is a lot of there's a lot of SEO services out there that will sell guest posts strictly for the SEO like the backlink. And that's, in my opinion, that's useless. I mean, because of the methods that we have developed that work just fine. I'm not you know, again, to each their own. I'm not saying don't you know, somebody else if that's your strategy, so be it. For our strategy. It doesn't make sense to build guest post links just for the link itself and let but for the traffic and exposure and relevant audience, potentially leads and sales, then it does make sense to do that. If you can do so, by the way, so who can do that well? I've only found one service that is really good at that I've used which is Loganix. And we've talked about them in the past but Loganix, go to semanticmastery.com/loganix, and it will take you to their site. And they've got a really good service for that now. In fact, the owner of Loganix, Adam Steele has created a really good service around that, in fact, it's one of their best services now, take a look at it. They have the link building right here and they've got some really good traffic to sites there. It's expensive, but it's worth it. It's worth it if that's part of your overall strategy. So I just I would suggest them if you're going to look for that kind of stuff.

Okay, but again, you don't need if you got the SEO shield. You can throw spam links at it all day long.

What Is The Best MGYB Done For You Package For Podcasts?

All right, Nigel's up he says what's up now Joey says Hope you guys are your families are all doing well blessings and thanks. You're welcome. What is the best done for you package specifically for podcasts? And in your opinion and what are the three must do things for podcast specifically? Okay, so I'm not sure which, like you're talking about for getting on podcasts or for promoting your own podcast? I don't really know. I'm gonna answer one thing that I first of all, maybe you can clarify it.

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But as far as talking about how to promote a podcast, Bradley, that's the way I would read it. That's how you read it. Okay. Yeah. Okay, well, then, I'll just point this out for anybody else's benefit very quickly. But interview valet is a company that we used. It's a concierge service to get booked like so in other words, they we hired them to pitch Semantic well pitch me representing Semantic Mastery and MGB to a bunch of money. Podcasts that have relevant audiences. And super powerful guys, you can drive drive a lot of traffic, you know, relevant traffic generate leads and everything using this. It's a great, great service had a really good experience with them. So I would point that out for those of you that are looking to get exposure on other people's podcasts, we'll talk about that and to extra agency and we talked about it a lot of kofu live. So I would I would check that out. But as far as promoting that, I don't know because I don't have a podcast. What do you guys think, though on Marco? So yeah, there's there's a couple of options here.

So the first one is, the first one is pretty easy, you would treat a pocket so let's say that you have a podcast and you're uploading that to something like Lipson or something similar like SoundCloud, which are you know, the podcast hosting services and then they will have first of those will have an RSS feed right. And live Lipson when they're posting because Lipson will syndicate to iTunes, to stitcher to a bunch of other places. And those are live links back to your website. Right? That is number one, but also number two. Lipson has a WordPress plugin that will allow you to automatically publish your podcast episodes in your website. So if you think about it, you have the RSS feed from Lipson and you also have the RSS feed from your website, you can definitely do the SEO shield make sure that each podcast episode, both the description and the title of the podcast are keyword rich, so that you can actually get ranked so you can you will treat each podcast episode a as a blog post, you would interlink them, you will do whatever you have to do, you know, proper SEO.

There's even schema markup for podcasts. So you would have either a website or a category on your own website that you can have those podcast episodes posted every time you upload a podcast episode. It will you know, post get posted on your website, we'll get syndicated out, you can burn through Feedburner your Lipson feed. And then you know, the rest is game over like you would use the exact same methodology that you would with a regular blog post. Because at that point, the podcast and the podcast, the podcast description, and even if you want the transcription of the podcasts they become, they become blog posts on your website. So you can get your podcast pages ranked on Google and that will also increase as because the podcast also becomes an entity that will become the that will increase the entity validation on iTunes, Stitcher and everything, you know everything else. So yeah, and don't forget your remarketing tags on those pages so that you can remark the shit out of them. Oh, yeah, yeah. 100% 100%. So anybody else have any suggestions for that?

Do You Have Niche-Specific Link Building Packages?

Okay, the next question is also Do you guys have any packages that are more specifically niche like IE packages for real estate, plumbers, podcasts, etc. I'm getting a lot of requests for more specifically tailored solutions from prospects, anything you can offer beyond general SEO power shield solution or Is that it? Well, that's it because you create all the relevancy through the keywords and the you know, the entity links that you're adding into SEO power shield. So that's, I mean, it doesn't, it doesn't make sense that we create from scratch, an SEO Power Shield, which includes the drive stack, and G site and everything based upon the niche that you provide and the keywords, right, and they'll go out, we go out and find relevant images, add the images, find relevant content, add the content. So we create a unique, niche specific drive stack, or SEO power shield for each and every order that submitted. So when you say Do we have any more special specifically niche, like every drive stack we build is specifically niche like to that specific customers order. Does that make sense? So there's no there's no reason to create templated products because every product that we created for the SEO shoot is 100% niche specific to that particular project that particular entity or corporation or organization, whatever you want to call it on that niche specific but also brand location and keyword specific. And we we get we get that. So every Yeah, every one is different. There's nothing that needs to be done at that level.

And yeah, Rob just, uh, just jumped into the tenant that we need to do some more SEO partial education for people. Yes, we absolutely do. We need to tell people what it actually is what it does people think is something general because we call that SEO power shield, but it works on any net it works at any level. It works local. It works for and that's why that's why I took on the national correct in sell amp as you were doing local. So why do another local I took on the national that's why we went with Deadia and did the e commerce case study that we're only sharing and a mastermind and that's done for a reason, because we don't want anyone spamming a client that's making millions. Okay? I mean, it's really that simple. We need to protect that client's asset. But the guy is making millions on this. We're not going pennies. We're talking an e commerce website that draws millions per month, and it's still doing so right now. Right as we speak, during the crisis, there's some and selling and selling and selling and they have not slow down. So let's think about that. Think about the power that's there for anything and I said it before but yeah, I guess we need more education on this. Anything that you take on on the web, whatever project it is, whether you want to do a YouTube video, whatever it is that you want to do, throw a power shield around that sucker and away you go. That's when the fun really starts.

You go and then he says, Thanks so much, guys. Stay safe. Thank you, Nigel. Appreciate that.

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For those of us who already have the brand and gamers you're missing one that after Nigel. Yeah, I have. I'm sorry, I didn't miss that one. Thank you.

How Does The SEO Juice Pass To The Money Site From The SEO Shield?

Ed says most of the examples shown in your videos don't end up pointing to a money site DC plumber is a G site. That's because the G site is the money site for that project. Land solutions is a Click Funnels page and G Suite is ranking notice last solutions is WordPress. Yes. I'm still failing understand that juice is ultimately passed to the money site since we won't be linking the products and categories directly from the stack yet you Yes, you can. This question is you are misinformed. So why don't we start with this one?

Is it the ID the page of solves this? So you know, I don't understand where the confusion is other than maybe some of the public stuff that we've shared because we're certainly not sharing all of our private campaigns, but the ones that we do share, they have different scenarios. And we did that intentionally because there's always going to be different scenarios with different projects, right. So some projects don't have a money site, they might just be using the G site as the money site. Other projects might just use the GMB website. Right. So the Google My Business website as the primary money site, but then the G site often will take over as well, and in the drive stack, but for any sort of project whatsoever, whether it's a single page landing, Click Funnels landing page, which can become a money site, like alpha land Realty, for example. That's a single page, click font.

Well, it's got a thank you page, but it's a it's a clickfunnels landing page. That's the money site. So I've got the drive stack and the G site and everything links back to the money site, which is just a Click Funnels landing page. So I think your terminology, maybe you might be confusing your terminology because a money site can be whatever you make it it doesn't have to be a self hosted WordPress site to be a money site. So it makes sense. Yeah.

Yeah, let me just add before you go on that juice is passed from the SEO power shield. To the money site. That's, that's where our linking is done. Because there's so much trust and authority in that power shield that whatever link building we do to it, it becomes, you know, we call it a link, lumbering machine, it launders the link, so that power only power, good power is transferred over to the money site, instead of instead of garbage that can get you a hit in some kind of way where it's algorithmic in nature, you don't want that. And we try to avoid that at all cost. That's why we do it this way. So understanding how juice is transferred, is it's transferred through the power shield. The power shield has two purposes. It's to protect your site and to transfer clean power over to the money site. So I think that that's where the disconnect might be. Yeah. And so the idea is it says, you know, you don't link to your category pages and product pages. Yes, you can.

In fact, you can link to them from within the G site. And or embed the pages, which is what I do. A lot of times, I don't even have an actual physical link from like a traditional HTML link from a G site page to the corresponding page on the money site, I just have the money site embedded either a page or a post, right? So it's either page or post embedded in the G site. And a lot of times I don't even link directly from that in strategic places I do like top up silo pages on the G site will link over to the silo page on the money site. So the same thing for e commerce, right? I don't do e commerce, but it's the same sort of structure, right? It's still built the same. And so your category pages could be like top of silo pages, essentially. So why not embed that into the theme era g site page, you want to create a physical link to it, that's fine. I just like the embeds better, because I I try to silo my G sites. So I do internal linking and my G sites to match the type of entity

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On a linking structure, I have all my money site, but I do everything from my money site is embeds in the G site, if that makes sense. So there's a number of ways to do it like that. But as far as like, that's how you're passing the juice, right? You're passing relevancy, you're passing authority, and your link laundering, right? You're cleaning any potential negative negatives through the the Google domains, the Google assets, so it makes sense. So anyways, we have we've been getting a lot of e commerce questions lately about how to apply this stuff to e commerce. So that is definitely something we just talked about this yesterday, my partners and I, during our corporate meeting, that is something we're going to do. In fact, Marco and Rob are going to be fleshing out more of the e commerce stuff that Dadea has been doing to provide more training about how to apply to ecommerce, and we'll have a PDF available and all that kind of stuff, guys, so it's coming. Please be patient. Okay, that's a good question.

One last thing. It's no different. I mean that's why we don't go specifically into ecom. I've already said that the only difference is how you target whether it's target location, which would be that would then be local, or you don't target location, which would then be anything else. That's not local. And it's the exact thing, you take the top level category in your e commerce site widgets. And you move that to an once you get the SEO power shield delivered with the market level category, you put that on on an interface, and you create that intersect that only deals with widgets, not the brand, but the widget, because you've already created the branded site that the widget company has, when I went all the all of the keyword research and what all the actions everything that you did on the homepage, you do it on the inner page, except this is keyword specific, rather than brand plus keyword specific. You can start talking about the products you can start talking about just whatever it is that you have iside that widget, top market level category and even break it down into subcategories, and add other inner pages. So you start siloing that inner page, but it works. It doesn't work any different than it does for local. It requires a little bit more work than it would for local. But that's because you have probably more categories, more market level categories and subcategories that you need to target and silo that would be the only difference. But yeah, we're gonna do a little bit whatever we can reveal about Deadia we will. I'm not saying how much but we will.

Okay, guys, I'm going to answer Santiago's and Brian's really quickly and then we're going to wrap it up because it's five o'clock and I've got a real estate I got to go get some documents notarized for a closing that occurred today.

Is The Hyper Targeted, Geo Targeted Traffic Module In 2xYourAgency Be Available For Purchase?

So, I 40 $800 profit I'll take Santiago says For those of us who already have the branding courses, the hyper targeted geo targeted traffic module mentioned 2xyouragency available to purchase by itself. Yes, Santiago, just contact [email protected] mastery.com and ask, I know Adam said that that is available to purchase separately, but just contact support, we'll get you a link. It's a good course for driving local traffic like low targeted local traffic via YouTube, it's a really good course for that. And in fact, I've got a case study that I just set up I spent a day and a half setting it up this week, Monday and half of yesterday setting it up. But specifically, I've got a landing page, single page landing page, just like we were just talking about with Ed's question, single page landing page on a subdomain, it's a Click Funnels landing page on a subdomain and all and I bought a location shield, which doesn't include a syndication network. So it's the location shield, which is just an RYS stack and a Google site. And @id page, specifically optimized for that one landing page for one and then I'm driving nothing but traffic relevant traffic. That's it though. So all the SEO work I'm going to do to it and then I'm gonna drive relevant traffic to it from Google ads from YouTube and from cold traffic display ads and then remarketing once that accrues enough to start remarketing, and see if I can rank it with just that alone. And so I just set that up. I finished setting that up yesterday, the ads are running, my ads are approved. So right now I'm just tracking it and I'm going to be covering that in the mastermind. So come check it out.

What Are Your Thoughts On Having A Different RYS Stack For Every Money Page Or Silo?

Last question is Brian says what are your thoughts on multiple stacks per site say different RYS stack for every major every money page or silo thoughts on multiple ri stacks per site? Is there a point where it's too many too many become counterproductive? Yeah, it's unnecessary. You don't need to do that because you build the primary stack, right, the primary stack which is brand, plus primary keyword Association, and then you build everything else inside of that stack.

So for example, for every money page or silo, so essentially for every, every product or service, which should have its own silo, right? The each one of those would have its own folder inside the branded stack. And then inside that folder would be all of the different files that are optimized for that keyword set, whatever that silo is, right, it's going to have a keyword set that specifically for that silo, so all of the files inside of that keyword optimized folder, so it's essentially a silo folder are going to be optimized with those keywords, sets and all linking to any to the top of silo page, as well as any supporting pages or posts within that silo. So essentially, you're linking from everything in that folder is only going to be linking to pages or posts within that particular silo on the money site. So there's no reason to continue buying different drive stacks. You want to expand your existing drive stacks.

Which, within about a week or so, we're going to have that drive stack expansion available as an add on service in MGYB. Is that correct? Marco?

Yes. As soon as we add the expansion, the ability to add order expansions on the website that now depends on how long that takes. I don't know. It's coming soon. But yeah, it's, it's coming. We're already in beta. We are building with it. It's creating awesome, guys like it is creating our way. Right. Which has been it's been a pain. It's been about a year in the making, guys. It's not easy.

Yeah, it's a lot of work. Anyways, guys, I got to run. So thanks, everybody, for being here. We'll see you guys next week. Bye, everyone.

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How Does A Social Fortress Type Of Links Work Out With SEO Shield?

By April

 

In episode 278 of our weekly Hump Day Hangouts, one participant asked how a social fortress type of links works out with the SEO shield.

The exact question was:

If you already have social fortress type of links how does that work out if I ordered a shield?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 280

By April

Click on the video above to watch Episode 280 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Oh man, we're laughing I never no one will ever know. What's up, everybody? Welcome to Hump Day hangout Episode 280 for the 25th of March 2020 Welcome everybody that you guys are having an amazing day. And before we go into what we have in store for you guys today. I want to say hello to everyone and I want to go in order so Adam. What's up, man?

Adam: Hey, not much. Thanks for Hernan's taking over and doing the heavy lifting here to get us started while I tried to take over for Bradley. It's actually more complicated than you think to get this stuff going. So it's like oh my god, there are three screens. This is all gonna fall apart but it looks like we're live. We're working. So anyway, I can't complain. Things are going pretty well here for me in the Bay Area. I was about to say going well, but you know, with everything that's going on. I know there are some people around here who are having a tough time and you know, it's interesting. I feel like I've actually been busier over the last couple of weeks than over like the last three months. So anyway, just a little personal insight but overall. I can't complain, man things are good. Thanks for asking.

Hernan: Awesome and you know, Bradley does it with one screen. You know, he does it with one monitor. What's up Marco? How are you doing, man?

Marco: You can see what's going on. You can see how I'm doing right? It doesn't change. It doesn't. It's Groundhog Day. It's bright. It's sunny. It's beautiful in Costa Rica. Yes, we're inside, but I can still take a step outside. And it's sunny and it's more beautiful. And I can go and play with the kids like, everything's good, man. Everything's good.

By the way, 280 trivia the US had had a cannon in the 50s that shoot like, like 20 miles. It had an effect on rain. It was a 280-millimeter cannon called the atomic cannon atomic. And by the way, just I don't know why 280 just brought that up some of the stuff that we learned in the friggin military. It sticks with you.

Hernan: That's awesome. That's it.. What's up, Chris?

Chris: yo groundhogs are back in the cave, unfortunately here. We are back at freezing temperatures, but I'm fine and it's sunny outside, usually during the day. And yeah, I'm still praying for a better internet connection. Like, everybody's fucking watching Netflix here apparently. How are you doing?

Hernan: I'm doing great. I'm doing great. Actually, that's global. You know, I have a couple of friends that they work in a couple of mainframes around the world and you know, managing connections switches and all that stuff. And you know, the servers are definitely you know, overloaded around the world. So it's not, you know, it's like everywhere. So anyway, I'm doing great, we're healthy, we're good. We're inside but you know, doing to do and try to help people with the Hangout, which by the way, if you're new to Hump Day Hangout, welcome. If you've been around for a while, welcome as well the main point of this forum this space is to help you guys as many questions as possible when it comes to a digital agency and growing your digital agency SEO, pretty much whatever you need to grow your digital agency if you really want to take it to the next level we have a program for that. It's called 2xyouragency or double your agency. The promise of that program is that we will help you get more clients and getting more free time so go 2xyouragency.com.

If you want a step by step methodology to rank your website, whether it's a new website or a niche website or a YouTube video, why not you need to get a copy of the Battle Plan it's really inexpensive right now. So go to battleplan.semanticmastery.com. We also have a slew of done for you services in case that you're a business owner that needs more free time so that you can focus on building your agency and not trying to do everything yourself. So go to mgyb.co to actually get that fulfill. And last but not least, if you want to come to hang out on a really high-level mastermind of people, digital agency owners that are trying to make it better. And we'll try to help them as much as possible. You know, you should consider joining the mastermind by going to mastermind.semanticmastery.com. So did I do it right?

Marco: Following up on that my ask Marco anything webinar is tomorrow afternoon at the usual time 330 Eastern. So if you're not in the mastermind, you should come to ask me anything I'll answer whatever I can if I can't answer that, if one of my other partners can ask for it. They each have their own webinars that they do. So we're offering five times the value because you get a webinar from each one of us now, instead of just one every other week. One, two, if you are in the mastermind, go to the Facebook group. On the event page, you're going to see everyone's mastermind webinar listed in there. Just follow the instructions for whoever's doing the webinar. I'm doing it differently than my other partners. I always like to be different tests, different stuff. So with that, see you all tomorrow and let's get to questions.

Sounds good. Go. What's driving? Who's sharing the screen?

Yeah, I didn't even think about it, man. We're totally lost without Bradley. Just kidding. Yeah, let's do this. I'll share my screen. All right,

Marco: I'm gonna stop my video because as you know, too much sun is bad for you guys. There we go.

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How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

Adam: Let's see, it looks like the first question for today was Fitz. So let's say my clients switched real estate brands. Should they kill the old GMB or ask Google to change the name? They created another GMB for the new brand name. They are still at the same address, same phone number. The other GMB was not optimized. Okay, so, switch brands. Still at the same address and created a new GMB. So I'll let you guys handle this one man, GMB is outside of my area of expertise.

Marco: That's an entity fuckup in the making. Plain and simple, plain and simple. You have two different brands at the same address, right? The same address. Probably sharing the same entity information. He's saying the same address and same phone number. So two out of the three data points are the same. Definitely entities. Just kill one or the other or just, you know, call, you can call the Google rep and have them help you on this. This is legitimate. There's an orphan system in the same place. They just changed the name. Because when you start messing with stuff as I know, Bradley has had some success, changing stuff. I just tried to do something the other day, very simple, and it got suspended. Fortunately, we have a suspension reversal service in mgyb.co, which works really well because I was the original person who tried it out.

So at any rate, just so you avoid all of those issues, you can just call Google and have the Google rep help you through. Some of this is what I did. I'm an idiot, that's your client, of course. I mean, idiot, I was trying to see if I could change the name and I just didn't know what to do.  Act really ignorant. I didn't know what to do. I'm sorry, I'm sorry. I'm sorry. Flogged me with 10 wet noodles, but please help me out. And that usually gets you a lot of assistance. Because you know, business, especially now, right with, with all of the stuff that's going on. I think they're going to go out of their way to be really helpful, except that with GMB, like, they're really cutting back on the stuff that they're allowing. They're really cutting back on it. That could be one of the reasons why I got an algorithmic suspension, the other day gamma, I'm almost 100% positive that it's algorithmic, they don't have enough people to keep up with the GMB demand.

So I mean, that's what I would recommend, totally. If you want to try eliminating one and optimizing the other. Please remember that any changes that you make can get your suspension right now. And as a matter of fact, we were just talking in chat with Rob with the guy who does the suspension lifting. And they're on hold, even though they aren't lifted in the GMB sits on pending, until they'll come back full strength and we don't know when that's going to be guys. This is a really touchy moment to be fucking around with things that are really really important to the business. But what you have right now Fits that that that is totally totally entity ambiguity. And I can't tell you how bad that is and how difficult it is to then go and get rid of the ambiguity because I've had to do it.

Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

Cool. All right. Well, good stuff. Next question. I'm going to go if it looks like Mike. So Mike Hello, superstars. Thanks, Mike. I want to embed a video from my youtube channel on my website. Okay, sounds good so far. Does every time someone watching the video on my site, YouTube countered that view, even if I set it to autoplay inside my website, and if you can please share a few tips about the website embedded general. Thanks a lot.

So yeah, I mean, you can see this. I mean, I'll start this off and let you guys chime in. But Mike, you can see this in your Analytics, right? If you go into YouTube, you see that they even break it down by you know, YouTube views. I forget the exact terminology, but I think they even have an embed view. Don't they? Or am I mixing that up?

Hernan: Yeah, embedded views. Yep.

Adam: Yep. So yeah, every time someone's watching from your site that's going to show up or if it's embedded in other places, you know, that which Yeah, actually more. If you want to talk a little bit about embeds, I mean, I can tie this directly back to MGYB services, but there may be something else here we want to, we want to tell them about.

Marco: Yeah, I mean, we have an embed service right in MGYB where you can get your video. And what it does and how we compare it is that you become a publisher for YouTube instead of just being a consumer or a user. And then you go out and you publish a video via video into the networks. So it really helps now the other part of this. Can you share tips about the website embed in general that I mean, there are no tips you take the iframe code, and you iframe it into your website, that's what an embedded and there are tons of YouTube tutorials on how to do that. I mean, do you just go into how to embed a YouTube video on a website and hundreds if not thousands are going to pop up. So that's the simplest thing. But it does count as a view. I agree totally.

Adam: cool. All right. Anybody else wants to chime in?

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Hernan: I do something similar to Facebook video as well. I know that whenever you embed a video on a page, you will also get those views counted toward that video. So I think that they're operating under the same logic. And the benefits of that is that then if you create, let's say, an audience of people that view your video, because you want to run ads to them, they also count towards and it will be put in those audiences as well, whether on Facebook or YouTube, so I think that counts towards that.

Marco: Well, it's the code right, what you're doing through an iframe is that you're displaying the YouTube page, where that video sits on your page. That's all it is. So what you're doing is, it's de facto YouTube on your page. So anything that happens on that page, of course, it gets counted in YouTube because it's part of YouTube to stop party will have your website that's why it's iframe on your website. The same thing with with with Facebook, it's iframe code and so it works on the same principle.

How Do You Best Utilize SEO Power Shields?

Adam: all right well next question dark biz I kind of want to say that's like a Darth business like something out of Star Wars But anyways, maybe it's something else. Question is I recently had a few SEO power shields from MGYB delivered and hopefully we'll need to order another four to five in the coming weeks great. Is there some material that shows me how to best utilize all of this is a bit overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally, they want to rank in multiple cities would be great to know how to use the shield to accomplish this. I can think of a lot of the training that's available at mgyb.co. If you go there and check out the webinars that are available for free. But Marco, what else do you think?

We should be pointing to when he said he recently had it just updated Sorry, I lost it. He recently had a few SEO power shield delivered. And so how to best utilize it? Well, we tell you what did your link building with that because that's what you're going to need. If that's not enough to push your client where you want your client to be, then the next step is you order press releases you do a press release back that that's in a press release. Local PR Pro, excuse me how to stack press releases. And if that's not enough, then you link build into your press release stacks, and you continue your link building shouldn't stop it should be part of your monthly maintenance. It should be something that you build your client for. I call it the link building cycle. So you order the stack or the SEO shield with link building, and then Dadea knows exactly what to do. Then you start. Okay, so where do I go now? Well, you're gonna have to start looking at your Analytics and at your Search Console, start looking at where the traffic is coming from the start looking at where other opportunities are to do these juicy keywords that you might be ranking for a second, third page. You might need to expand the drive stack right with inner politics that that's part of my charity webinar series that we've discussed it. I mean, often so. Our YouTube channel is youtube.com/semanticmastery, use the channel search function. Bradley showed how to use it last week or the week before and you search for everything there. You start using the free resources. The Battle Plan is also a great place to get ideas on what to do, as you said, the webinars in MGYB.co and we've just done tons of public webinars. But if you want the real deal, I mean, it's the mastermind. The mastermind is the place where you can take you and guide you step by step on what you should be doing and how and why. Because there is a method to the badness that there is a reason why this all gets done, that there's something that we're trying to accomplish and all of this, and that's building the best entity in the niche because that's what's winning the fight right now. That's what winning the SEO fight is whoever has the best entity and the best entity and keyword relationship.

Adam: All right, with the follow up with that, Marco, is there something we can tell him he's saying to you know, his clients are local, and they want to rank in multiple cities would be great to know how to use a shield to accomplish this. I'm not sure how.

Marco: Again, you'd go by it by expanding the website into location. Now, it's not going to rank in the three-pack. This is Local, so there's probably a three-pack involved. You're not going to reckon in the three-pack. Because then what you're going to have to do is you need a three-pack in these multiple, it'd be a GMB in these multiple locations, or you're going to have to push so much power from that one GMB that you associate the new location with what's called the business central, simply meaning where that business sits geographically, and then where Google displays it in a radius. Right? So you're gonna need to extend that radius somehow and how you create that association with all of these different locations. I mean, it's not something that that you just do. It's something simple that you need to do it is as a matter of fact as part of Local GMB Pro. Another one of our courses, which you get a great discount if you join our mastermind. I mean, I can't emphasize enough then when you get to this point.

When you have clients, multiple, multiple clients, and you're gonna need multiple power shield. So you need, you need to know how to put all of this together, you need to be in the mastermind because that's where you can ask us questions. That's where you can talk to me directly and say, Okay, now what do I do? And we take you, we take you through a webinar, and you come and ask the question in my ask Marco anything webinar tomorrow, and I'm going to guide you right through it. And I'm gonna tell you exactly what it is that you need to do, and why. We can't do it in a free forum like this. I mean, this is a very complicated question. That seems simple, but it's very complicated. And yes, it seems overwhelming. But that's why we tell you to come with us so that we can guide you through the process. So that we can take you through we will hold you by the hand that we have to and carry you all the way through.

How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

Good stuff. All right, the next question, this one is going to get complicated and all I got to comment on at first but let's dive in. So first of all, appreciate this. Hi, guys just want to tell you that you are the go-to for making sense of the SEO expletive say shit. Oh, yeah, sorry, let me go ahead and reshare it. I'm trying to split it up. So we're not just focused on the questions. All right, so question first, how long will the shield I assume means that SEO shield gets you out of the sandbox for general? global national, local on an entirely new domain? I'm not sure I understand the question. I feel like the intent here is how quickly would the shield get you out of the sandbox to which I guess mine would be I wouldn't. I wouldn't know particularly and be something that I don't think you could say it would just be the normal amount of time Marco. Is there something I'm missing there?

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Yeah, he wants to know how long it takes to get out of the sandbox. He wants to know general, global, national, local each one on. It's all we don't know. I mean, Google is Google. They're the ones who know. What we do know is that once we start doing everything that we do, which includes running ads, right, ads for branding, which is again, another course that we have available, like I'm gonna have to say it again, available in our mastermind, to our mastermind members, right? So ads for the brand, this all comes together so that when Google sees this all they come crawling, and yes, you usually get 10 bucks. But if you do it right, the way that we tell you from the start, your onpage is tight. Your entity is right when you start pushing through the SEO shield, doing your press releases, running your ads, doing everything the way that we say do. It all comes together so that there is no sandbox, so to speak. When that happens, we can't tell you. I've seen it happened in a matter of a week 10 days. I've also seen it happen in a matter of six weeks. Land Solutions that work as a matter of fact was never sandboxed. Woods one of our cases that it was never sample, I started ranking for different terms almost right away. So that there's really no rhyme or reason to what Google does. Other than they're the ones who know. We know how to force things through and how long it takes. It's going to depend on how much you do to force it through and to force Google to recognize your entity as the best entity in the space.

Adam: Make sense. All right, let's hop into the second part. So he's asking next.

How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

So let's say that you have a YouTube syndication so I assume starting with a YouTube channel with a single branded tier one syndication network, and then you have three rings and tier two to attach to that, so multi-tier syndication network. And let's say you were given the ability to add three more rings to where would you prefer adding these? Would you put another three rings on tier two, so that instead of having three rings and a tier two, you'd have six? Or would you put another three rings on tier three or another three rings on tier three syndicated from each single? Okay, I can condense this now. So would you just add them as additional tier twos? Would you attach one to one to tier two? Or would you stack them all on one, tier two and keep building that way? I guess is their preferred way of doing this. I personally haven't built out anything to be beyond tier two. I'm just using a multi-tier syndication network. So does anyone else have an input on this?

Marco: Daisy chain the tier twos. A very simple answer that I mean, there's no need to go into anything out No. All of the other things. I'd have to speculate on how and why. And you know, I don't like to do that I hate theory. I only know things that I've tried and the way that we've tried it, and the way that we've had success, and I know it's the way that Bradley's done it also is you just daisy chain a whole bunch of tier twos with the different syndication points right WordPress, Tumblr, and Blogger. I call them fanboys. Right at tier two, they're all fanboys of the brand. The brand stays the brand. It's a single brand, you wouldn't want to daisy chain anything on that branded network unless it's another property, another tier one property. Once you're a tier two, you just daisy chain them and you can do as many as you want, especially for YouTube, where as far as we know, and Bradley says there's a lot there are no footprint issues.

Sounds good. All right.

How Would You Silo A Business With one Primary Service & 5 Sub-services?

Let's go into the next one. Next one's from Marty. Marty says, Hey, I'm a local small business owner right on. I'm currently doing my own SEO because I'm tired of spending thousands of dollars and not seeing any results. And for now, I'm enjoying the challenge that is Seo cool. My website is currently structured with a service silo and a location silo. I offer one primary service and five sub-services. Should I be building out pages on my location pages for each sub-service? Or can I link them back to the sub-service page in the service silo? I'm not concerned about the amount of work to build out the pages but curious if the amount of work would be equal to the benefit I could potentially see in rankings. And then we got a good follow up question here for you after that, Marco.

Marco: Ah, yes, I see it. Good stuff, man. This is like riding in Bradley's wheelhouse because I'm not really a local guy. Yeah, unless it's GMB, right? I bet you're setting up your one primary service and five sub-services related to that service. Building locator pages for each sub-service? But wouldn't you be offering the primary service and then the sub-services in each location? Why would you split that up? Either I'm not understanding the question, or I don't see the logic.

Adam: Yeah, you can clear that up. Yeah. Marty, if you're listening, if you're live, if you can offer us a little because I was thinking the same thing. It sounds like you know, are you going to basically duplicate but just kind of doing it two different ways. But if we're misunderstanding that, by all means, give us clarification and we can pass this along to Bradley when he gets back so we can see what he would have to say about this as well.

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Marco: as far as my drink of choice. If we're talking about alcohol, I love rum. But it has to be really good rum. I have a bottle of 30-year-old age rum. It's Costa Rican. As a matter of fact, it's in Costa Rica maker. But there's another one in Nicaragua. That makes some just some excellent rum. Now it gets pricey when you start drinking that good stuff. And it's not meant to you don't throw that back. that's meant to be sipped. And you don't mix that with Coca Cola, or any other couple you guys do it. Coffee, which is my next favorite drink right? You guys should have coffee with garbage and it tastes like nothing like coffee tastes like. Coffee is delicious. You just black you need to add a little bit sugar, add a little bit of sugar and enjoy it, man. It's nothing like a good cup of coffee. But as far as does drink, man, rum. I'll drink a half an ounce and a half every five or six months. I'm not a drinker, but when I do, that's it. The 30-year-old rum.

Adam: Nice. Solid. All right, well. Let's uh, we're got this a reminder to get your questions and we got it just a couple of more, but I'm going to expand this. Let's go around real quick. I know. You don't drink much, but what's your favorite drink?

Hernan: I do like rum. I do run on Coke though. But, but so that's that. And then we have another thing called for men here in Argentina, which is like bitter type stuff. But that's basically what I have when it happens like once a year or something like that. So I gotcha. I'm not a drinker.

Adam: All right, Chris, how about you? Are you drinking these days in Austria and if so, what's your favorite?

Chris: No not drinking. Favorite drink is probably water or likes some nice tea. I know boring but it is what it is. But unlike me, my brother actually started home brewing. He's like cranking out like some good stuff from what I hear.

Adam: Cool. Yeah, my go-to would probably still be an IPA. So a really good IPA or double IPA. So, alright, now that we got the important information out of the way, we'll get back to the questions here. So Jordan says, Hey, everybody, keep your chin up. You got this keep throwing punches. Remember rocky Bell bow look like he was in trouble and see what happened there. Yeah, good. Good reminder, Jordan.

Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

All right, so BB says should we be afraid if Google picks up to pick up with the IFTTT syndications and RYS? What about big competitors like Yelp or other big ones? What are the consequences of that timeframe? I'm not 100% sure what the exact question is here guys, do you? Do you know?

Chris: He probably hasn't understood like, the concept of syndication networks and RYS.

Marco: Exactly. That's exactly what I was going to go we practice entity-based, worry less SEO. If we were afraid of Google picking up any of our stuff, we wouldn't call it worry-less SEO. Dude, the last time I worried about a Google update was like when the first Panda came out when the first Penguin and all that. And not that I was afraid and just I saw it just messing with everybody and as SEO is over until it wasn't until we figured out what it was that we needed to do with that. Around the time when Brandi developed his IFTTT strategy and it started working really well. We developed other strategies, we started working with subdomains, those things who are worried about Google killing us with all that stuff, but the way we do things now, man, the whole point behind this, and then why we're calling it the SEO shield. And why we're calling it entity-based, worry less SEO is because we talk and code directly to the bot. And we fill the bot with so many variables regarding up our entity now.

I wish Robert here so that he gives you this, this explanation much better than I can. But Google is nothing but a relational database. And what it's doing is it's going out and collecting information first of all about the different niches. Let's call it a plumber, and I will go with the example of the DC plumber, and plumber in DC. Google goes out and finds all of the information it can first of all about plumbers, then if it's local, DC is, of course, a city. It's not just the capital of the US, lots of people there, lots of competition. And what it does, then it relates to information that it has about a plumber with the entities that are created, brands, right the brands and how well you've created the entity and how well you've structured your data in a way that it can compare with all of the other entities that it has in its database so that it can serve real business, real-time so that you can serve real-time that query.

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So if you're looking for an emergency plumber in DC, they don't want you turning up someone who is 100 miles away. They want you to if there's someone around the corner, they want to turn that up for you. Because that's the guy that you want to come to your house, the guy who can help you at the time when you need it most. So that so what we try to do is we try to fill Google with the var and we do it in a loop so that it gets it over and over and over and over again. In the structured data, where there are no penalties for structured data. Not that we know how you can spam your JSON-LD on your website, but the way that we've structured it, it's just looping the bot so that whenever it comes across our entity information anywhere else, it just it goes to another place and another place and it's all our entity information. And so we become the entity for that space. This is why DC plumbers working the way it was the way it is. This is why the Land Solutions network is working the way it is. This is why everything that we work in and I wish I could show you guys some results like a personal injury attorney in New York City, personal injury attorney in Los Angeles, California. I wish I could show you some of that stuff tell you the lawyer. I'll tell you the niche. I wish I could tell you the lawyer and like the calls are ridiculous. As a matter of fact, you have some of those images for some of the clients and the ridiculous numbers that you can produce, working the way that we weren't. But again, it's all entity-based, worry less SEO, so that you go and you claim your footprint, of course through your structured data through your sameAs through branding, all of your different profiles, so that it's all part of the brand returning Google here I am. This is all for me. This is how I and I do it better than anybody else when I do it like this.

And then when you do that, it becomes, again, entity-based, worry less SEO. I can't tell you when the last time I worried about a penalty, I just don't worry about I just go and do what I'm supposed to do. Everything that we give people, right and MGYB all of the parts and services, they're the same ones that I use. As a matter of fact, I just used it yesterday to send out a press release. I linked up with Dadea use it.

The syndication that will mean the power shield is in the land solutions network. I mean, if it were not there if I were telling you guys, okay, you have to go this and you have to go do that. And you go look at the land solutions, a case study, and you don't find any of it and then you know that I'm for the shit and I'm feeding you just a line of crap. But you'll go and you find it and you can. You can go ahead and reverse engineer the Google site and the drive stack and the press releases. As a matter of fact, if you go and take a look at sell and fast, and you click on the new step, you'll probably find the first two results in Google News are my two press releases. And so one from yesterday and another press release service that I'm trying out. Our shit worked on me, and I don't know what else to tell you. Our shit work. And it works because we test and we test it ourselves. We test on everything that we do before we decide to give it to you. We test it ourselves, our clients, our projects, and then we go and give it to you. So there you go. I don't know if you guys have anything to add to that, but no, as far as I know, and as of right now, and for the last five years, absolutely no consequences except making a whole lot of money for myself and for my clients.

Adam: Nice. Does anybody want to add to that?

Hernan: No, I think Marco sums it up beautifully. The main point is that you are you're building a business right? If you're worried about an algorithmic penalty or whatever, then your business is shaking so you know the stuff it's like long term. You know, our approach has always been long term so that's actually helping me helping a lot of business owners of the past couple of years. So we'll keep on doing that.

Adam: Cool. All right. Well, it's not a question but Jordan apparently likes to use coffee to warm the creamer which is not my jam. I'm on Marco's side on that.

Marco: Oh, dude. Oh, kill coffee. Ever.

Adam: You're never asked you to send coffee from Costa Rica. Just send it to me. Don't waste it on.

Marco: Yeah, I was just about to say don't ever ask me to send you Costa Rican coffee. Because I'd hate to see it wasted on creamer.

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Does Google Look At Referral Sites And URLs to Determine Backlinks?

All right. Well, let's get into this one. BBs got another question he was gonna save. But since we got the time we can get to this. It says Google look at referral or referring sites and URLs to determine if there is a link there once visited the link, just Google look at referring sites and URLs to determine if there is a link. Once visited the link to anyone else, like does it follow links is how I'm reading it, which would be yeah, I would imagine that's right.

Marco: Alright, so this goes with the distance graph algorithm. Google will go and look at a link on a referral site. It'll look at everything that the referral site is linking to. Also, and then on your website, since that website is linking to yours, it will not only look at your website, it will go out and look at all of the websites that your site is linking to, in an effort to determine whether your website deserves to be a seat site or a seed set or to see how far you are from a seed site or a seed set. And that simply referring to trusted and authoritative websites in the niche, not trust and authority like the third party, like these custom metrics, right? These vanity metrics, and Majestic and Moz, and whatever. Not that kind of trust, not that type of authority. What Google deems is trusted and authoritative in the niche. And once you get in there, which is, again, one of the things that we really go hard at making our project, a seat site, and everything attached to it part of a seat set. So yes, it looks but it looks at everything. And it looks both ways, both at the link source, at the link destination and everything that's attached to the link source and the link destination and everything that's happening to those. So when Google says we're getting away from links, links don't count or any other SEO that saying backlinks don't matter. They're full of shit.

Does Creating Backlink To A Citation Page Push SEO Value?

Adam: I'm not gonna follow up on that. I think he says all. All right, Marco. So second part with this though he says What does a backlink to a page with a citation do? Does it help push SEO value?

To what does a backlink to a page with a citation? Yes, it has SEO value. It's your citation. It's your name, address, and phone number. It doesn't matter in this case, it doesn't matter if it's nofollow or dofollow this is what citations are. This is places where your business your brand is named with the address and the phone number and enough of these. If you're local, especially in hyperlocal citation site, I mean they are magic. These are these are these are fabulous. So yes, they help with SEO value. But without getting too much into the weeds. It depends on what you mean by SEO value because there's a lot of ways to push SEO value.

Can You Promote Apps On The Google SERP Using Semantic Mastery Methods?

Gotcha. All right. And then as follow up, and this kind of an interesting question is can you promote apps on the Google results with our methods? And then how would you actually promote? Or rather, can you promote or get SEO results from the app stores themselves? So it sounds like you're just asking like if he has an app, could you use some of these methods to get results and maybe rank an app organically?

Marco: If there are people looking for your app organically? The Yes, absolutely. You can get results that our methods are it works with anything, we've tried it on anything and everything and they work and we have people it's not just us it's not just the Semantic Mastery team, right? We have everyone in Semantic Mastery in the mastermind and in our free Facebook group and in Syndication Academy.

Jordan is a member of syndication was a member. That's where he started. Then he came into our Semantic Mastery mastermind. He's also a member of my mini mastermind. But I mean that that's one of the things. That's why he started out. Right. And he's getting fantastic results. I don't see why you wouldn't be able to as far as the App Store itself. Like, I don't do apps. I should because they're in high demand right now. I just don't so I have no idea how the app stores themselves work. Other than that, I go to Google Play, and I look for the app that I eat, and I download it. So I have no idea or if anyone cares to chime in. If you know, I mean, please do but this is just way out of anything that I've ever done.

Adam: Yeah, well, I think it's an interesting question. And I'm willing to say hey, we're now past the point of where our Chris and Hernan chime in if they have the experience. I have no experience actually doing this. So we're saying we have not done this. But could you do something like using us to shield us in our white stack or do something else that you think would provide some results and point at basically at the app store? At sorry, at an app on the app store?

Hernan: Mmm, that's such a good question. I think that if you start to like the path as to how the clients are coming your way. It's kind of clear to everyone because your app is solving an issue, right? Your app is solving a problem. It's like going after a specific demographic. And all of that are keywords that you can run for, you know, and even if it's like that you cannot directly influence the app ranking on Google or the app store because it's a little bit of a different algorithm. You can play by the same rules.

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In terms of Hey, put together a WordPress blog, start blogging, do the SEO sheld. Do everything and the call to action on all of your pages will be just to download the app. And that will definitely help the on the App Store. Because the App Store is basically based off of downloads and reviews and comments and all of that. So the SEO aspect of things, if you think about like, for instance, apps like headspace, or apps like Spotify, they're, they're going after every possible source of traffic, including SEO. So if you're looking about if you're searching, you know, like different meditation techniques and all of that, then there's a high chance that you will come across a headspace.com article, and they're running in an app, so you can download the app from the App Store. So that's the approach that I would take not necessarily to get the app rank on Google. I don't know if that's possible, but we know that articles rank so you can actually get that route so that you can get traffic downloading the app. And then you know retargeting to download the app and all of that.

Marco: Well, now this brings up something really interesting because like, how do you find an app? Aren't you usually on your mobile device and you're visiting something, and maybe you're looking at the mobile site, but they say, hey, download the app. And so it's a lot simpler to have the app than it is to keep going to the website or just whatever because you just have the app. Netflix and all of these different things, they've come up with them with an app, but how did they promote it in the first place? Well, they had it on their website for their visitors. They made it convenient for their visitors to say, if your mobile, here's something lighter, that will give you a lot of value. And so with that in mind, I don't see why you wouldn't be able to go into the mobile algorithm like mobile-first and totally rank it all for the app on your website. Have a link over to Playstore (android) and over to iOS store. So other than that, I think that's what you would do what you would need to do, right? The website with a mention of your app, whatever the app is because there has to be a niche for that thing, whatever that thing is, whatever that app is going to do it. First of all, it has to deal with a problem. It has to solve a problem. It can't just be because. If I'm bored, I might download a game but I'm gonna look for the game first. I don't generally go to the App Store to look for a game many people do, or if I want something, I just whatever, I'm gonna go to my phone look for it. And if there's an app, and then I'm going to go and download the app. I probably trust the website that I'm in. So that's how I'm seeing it. Although I'm gonna tell you again, what you're getting from me, which I don't generally do is just theory, because it's not something that I've tested. It's not something that I try. And it's not something that I have any kind of expert knowledge on. So don't take it as if I'm giving you this really cool expert advice because I'm not.

Chris: All right. Let me chime in on the whole thing because I actually have experience with those things.

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Cool. So question number one, can you promote apps on the Google SERPs with your methods? Yes, Google Play Store and the Apple App Store both have desktop links that you can pretty much rank and you can: number one, link them, link to them from your homepage or like to a website that you create. And number two, you can create, even like a drive stack, etc. and link to those things and use all kinds of other methods like press releases, etc. and use those things.

Personally, I would do the route that I create a dedicated website, we're actually showcasing the app and actually, maybe even do an info product or something like that as well. Obviously, it depends on what kind of app it is exactly. And promote my website and then move it over from that website to the Play Store or Apple App Store. That's throughout what I would go because like there are always changes in the App Store, etc. and you never know like one day they might change the URL and stuff. So yeah, good to be able to change those apps.

Number two: how to promote an app on the app store's themselves, number one, their advertisements. And number two, like you, can run Facebook advertisements, Google ads, etc. Those are all available also display advertisements, etc. Number two, the app stores themselves, how do you rank? so if you're a developer, number one, you have a tirely of description, you have keywords that you can put in there and the vehicles similar to how they work on a website. Basically optimized keywords like your titles and descriptions, etc. with your keywords.

Number two, the main ranking factor will be how often it's going to be viewed and actually even higher than that, how often it's downloaded. And they also track if you if a user downloads it and immediately uninstalls etc. So this the good old methods that we used to fake the App Store ranking that history.

Yeah, one more thing if you're going to promote the apps in the app stores and stuff themselves the methods any good coder can integrate the Facebook pixel or YouTube pixel, etc and also Analytics they recommended actually that you do that and you also get like the conversions and you can promote them with the purchase pixel for example in Facebook's and with YouTube, etc. I highly recommend going that route. I hope that helps.

Marco: You could just outline the course on how to promote apps and how to how to get them ranked. What are you waiting for? Go record it and sell it.

Chris: Yeah, well if there's more demand in our audience, um, let us know.

Adam: Sounds good guys. All right. Aaron's got he's just asking for MGYB sports a little bit behind them respond to. As far as we know, everything's up to speed. But I would say make sure you give at least 24 hours. If you submit, you know, help desk ticket to, you know, we can't guarantee that we're going to turn it around in an hour or two. And sometimes we get emails from people, you know, saying why you never responded. And it turns out, they submitted a question 30 minutes ago, so I'm not saying that to you. But please give us at least 24 hours if it hasn't been that by all means, you know, you can post something in the group and say, Hey, I need some help, you know, and we'll certainly respond. You know, occasionally, mistakes happen, although we try to minimize them. So just let us know if we can help you.

Other than that, we'll, it looks like that's the last question. I'm not seeing anything else. We did have one question for you guys, for everyone watching right now, as well as people watching down the line. If you can tell us what your single biggest issue is, for those of you who either haven't started an agency or who are looking now and saying, hey, I want to either start an agency or wants to start consulting want to start doing this, either, you know, some form digital marketing. What's your single biggest issue to getting started, or to start to grow, if you can just let us know, pop it on the page here, if you're watching the replay, put it on the YouTube comments. We'd really love to know, appreciate the feedback, and it helps us you know, develop better training as well as answering questions via Hump Day Hangouts and other avenues. So I think on our end, that will do it for days.

Marco: Hang on. Yeah, he's saying four days. No way. Yeah, I'm gonna say, if he can, what's the best way for him to get a hold of us? I was gonna support it at mgyb.co. And I don't know if he's using his regular email. If he's using another email. Ah, but I should go look at the ticket. Just write to [email protected] and you should get a response.

Adam: Karen's got the direct line. So how about we'll hop into that right after this and make sure that it's not in the meantime, Karen if you can send in another ticket. Just say, Hey, it's me from Hump Day Hangouts, something like that so we can see make sure it's coming in. Yes, I can go look in the quality group and see what's going on. Awesome. All right, everybody. Well, thanks, guys for being here, and we'll see everybody next week. See ya. Cheers.

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