Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 271

By April

Click on the video above to watch Episode 271 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Alright, Hey everybody. Welcome to Hump Day Hangouts. We got a special Hump Day hangouts today for episode number 271. Today is the 22nd of January 2020. I'm glad I got that right, because I have still been signing stuff 2019. But hopefully, it'll be better for me. So before we dive into everything and answer questions and tell you about the special stuff we got going on today. Let's take a second and say hello to everyone. So off to my left here, I see Bradley. So Bradley, how you doing today?

Bradley: I'm good, man. I was just telling you that we were going to talk about just a minute but the Double Your Agency Training is available today. And I've been working on the presentation and the first lesson video. I've got to record the first lesson video still because I was working on the presentation. And I actually created this. Well, I repurposed it from my real estate business. It's just kind of like a marketing calculator that you can use to put in all the different activities that you want to do for prospecting for your own agency. It breaks it down by monthly targeted goals and then weekly goals and daily goals. It has everything laid out into it in a spreadsheet to where you just plug in the numbers and it calculates how many marketing contacts you have to make on a monthly basis, weekly basis, daily basis. And then we put in what your conversion rates are and all that and ends up spitting out like it basically will be a revenue projection tool. So it shows you that if you stick to specific marketing activities, and you do it consistently, which is the key to it all that you should be. You can expect within you know, plus or minus give or take to be able to see these particular numbers. So, it's kind of a projection sheet. It's really, really cool and I'm glad I spent a lot more time on it than I planned on. That's why the video first lesson is not done today like I hope to, but I think it's a valuable resource that all the agency members will certainly appreciate.

Adam: so awesome. Well, yeah, we'll circle back to that because I'm a nerd for calculators but it's also a huge time saver. But anyway, we'll come back to that. So Hernan! I like your shirt today, man. How are you doing?

Hernan: I'm doing good. I'm wearing the OG. This is the original. This is not for sale. I show up but sometimes they hang out or sometimes or whatever. And people will say hey, we're gonna buy the shirt for sale. I apologize. This was the first batch that we did. So I'm really excited, really excited, dude. Because today we're launching the 2xyouragency. It's good. It's really good. We've been working hard on it. I have some stuff that I want to share with you guys in terms of prospecting as well. How I have been able to land some high level you know retainer fees, some high-level consulting fees, and all that good stuff. So I'm excited to share with you guys that and excited for today.

Adam: Nice. Nice. And last but certainly not least, Marco. How are you doing man?

Marco: Hey, What's up, man? I'm doing good. Looking forward to the presentation. Today's should be fun.

Adam: Whoa, just about knocked everything off my desk. I'm not excited. But yeah, before we get into it, then let's talk a little bit more about 2xyouragency and I like this. I'm gonna lead off with this was pretty fun. I had a meeting group of guys. I meet weekly and one of them owns multiple six-figure agencies and he does a lot but he focuses on funnel design and offers creation for people. And I was asking for their feedback. You know, I said, hey, we've got our launch going on today. You know, here's the outline. I'd like some feedback on a couple of areas. And he's like, “Oh, yeah, like, really? is it available for purchase?” And I said, “Yeah, give him the URL.” And then his name popped up in Slack. And he bought it. I was like, yeah, that's awesome. Like he was he was pumped to and you know, he's a good example of someone where he's already had some success. And that's what we're looking for is people who have clients, you know, this isn't the right place. If you have zero clients and you've never worked with clients, that it may not be a good fit, but he's a great example of, hey, I've already come this far, I want to go further and can be putting this to use. So it was really exciting to see that. Hernan and Bradley, do you guys want to talk a little bit more about some of the specifics?

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Hernan: Yeah. Here's how I see the training that's coming up. There are three main pillars of what we're doing. And because, you know, again, we have been servicing small business owners or mostly digital agency owners for the past couple of years, you know, with Semantic Mastery. And when we kept on asking, you know, what do you guys need help with, and specifically when working with clients, when it comes to digital marketing, you know, serving digital marketing services to them in whatever capacity. It could be SEO, it can be PPC, it can be web design, it can be graphic design, social media, Facebook Ads, so whatever that is, and everything like the pain points came back over and over again, which were, which were like, basically three. Number one, how do I get more clients? How do I get more clients to my agency? That is number one. Number two, how do I work with better clients? Like how do I increase the revenue that I make for each client that I have? Right? Which basically, it's like, if you can double that, you're doubling your revenue without you having to go out there and get more clients. That is pillar number two.

And pillar number three is how do I take my time back because if you're working with three or four clients, and you're doing everything yourself, imagine doing the same for tank lines. It's impossible to scale at that point. And the reality is that if you want to go from four or five clients to 10 or 15 clients, you cannot do it everything yourself. So what we decided to do on 2xyouragency is basically go ahead and kind of give you a framework of a how-to prospect how to get clients how to get that pipeline full of leads, be what type of clients you know, you need to get, I think that there's an exercise that we're going to go through into how to recognize your best type of client, like the type of client that you really want to work with, what type of traits and and and and kind of behaviors they need to have in order for you to work with them and be really happy and fulfilled by providing them with services. That is number two.

And number three, how do you actually go ahead and outsource and delegate without compromising quality, which is one of you know, biggest pet peeves that we all have. We don't want to outsource because oh, well, if I outsource to a VA, then they're going to screw up, you know, and then it's my name on the line and all that stuff. So that's the three pillars that we're going to be going after. And, you know, we've been doing this for the past six years. So it's basically you know, put it in a step by step, step by step framework for you guys to actually take action and digest and during that community, so I'm really excited about that. And those are the three pillars that we're going to cover.

Adam: definitely before I know Bradley got some really cool details he wants to share. But some of this too, you know, we're known I feel and we've been told this, but for great video-based training like this. We do a lot of video interaction. We're continuing that great way of doing things, you know, no details left uncovered. I know Bradley and Hernan are gonna be doing the bulk of the training. But you know, as known, they really give you the good, but we also so there's a membership area, you're also going to get access to a members-only Facebook group. And then for every single training lesson, we're doing we know sometimes, you know, we've taken courses ourselves, right? Together, we spent hundreds of thousands of dollars on training. Yeah, so the training is great, and you need that, but what if you need to come back or you need a refresher, sometimes you don't need to watch all of that. So what Bradley's doing it or Hernan or whoever's doing the training is putting together these cheat sheets basically, right? Like the resource guide for every single training session that goes on. And so I think that that is going to that's basically like some people would add that as an upsell or you know, an additional cost but we're just going to pop that in there. Because we know what it's like to go through and it's nice to have a refresher or you need to go back. You want to point someone at it and say this is exactly what needs to happen.

Bradley: Yeah. So we're for each lesson after the video lesson has been added, you know, basically recorded, then it's going to be turned into like an executive summary, and checklist so that every single week or every lesson because some weeks there's going to be more than one lesson. Every single lesson there will be its own executive summary and checklist. So it'll make it much easier for people to, once they've already, you know, go through the video lesson, they'll be able to review that the executive summary and the checklist to determine what needs to be done. It would be much easier to manage that way, I think in my opinion. And then something else is if we have any lessons that go particularly long or whatever will either timestamp them so that people can jump specifically to the sections of the video or the training and we might even mention those timestamps in the executive summary or we'll have them chopped up the longer video edited into smaller pieces so that people can jump directly to whichever video they want one of the other so we haven't really determined that process just yet. But that said, I just want to give a quick preview as to what it is that is inside the training. It's over the course of the next 12 weeks guys we're going to be adding training so it is on a drip schedule only while it's being recorded. Once it's done it'll be all available at once so but obviously the price could go up at that point too.

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Adam: So yeah, definitely will hop in while you're bringing that up Bradley and save that you know if you want to get started with this go to 2xyouragency.com and get started because it is at a lower price. Obviously, we want to do it for people who are following us who watch Hump Day hangouts in our email subscribers, but that's only lasting for four days and it is a one-time payment and there's some reason behind that we'll get into in a little bit, but go for it, Bradley.

Bradley: Yeah, so the idea here guys is the 2xyouragency plan comes in three parts as Hernan was just talking about, you know, we've been surveying our members, you guys, for two years now maybe even longer. And consistently over time, we hear the same things over and over again. The biggest roadblock or hurdle to people's success is number one, consistently getting clients. Number two is getting, you know, good clients. Well, that's so first of getting clients. Number two is getting clients that people enjoy working with, you know, pay decent amounts of money for services and that kind of stuff. And number three is how to get better repeatable results, you know, reliable results, consistent results. A lot of times we hear that people struggle with that. And then also lastly, how to grow how to scale and so the 2xyouragency training program is really going to be broken down into three major parts or three main areas and I hope that each section will be basically four weeks.

So four weeks for the first section, which is 2xyour pipeline, or double your pipeline, right? Consistently fill your pipeline with prospects. You can cherry-pick and close only that is the best fit because that is by far the one that we hear the most. In the first several weeks, we're going to talk about getting your mind, your mindset, and developing habits to have consistent leads coming into your business. You have to build a system around prospecting and then implement that system consistently. As soon as you take your foot off the gas, you're going to start slowing down your leads. And that's the peaks and valleys that most people go through. And I myself have been through that through my own marketing agency, through my real estate business, though many businesses, if you know what happens is we need money, right? We need revenue to come into our business. So out of desperation, we go out and start prospecting for leads to try to pitch our services. And we might we get a few leads, right? Whatever it is that we're doing, whether it's email or cold calling, or whatever the case is for generating leads, most of the time, most people will typically, once they have some leads come in, they stopped the prospecting so that they can work on processing the leads, right? Doing audits or analysis of the prospect's web, you know, doing web audits or analysis, online presence analysis, that kind of stuff, then creating proposals, right? Going through all that and then hopefully knock on wood, if we're lucky, we'll end up losing a couple of one or two of those prospects. And then we go into fulfillment mode where we're working on setting up and doing all the things that they hired us for. And this time prospecting has been turned off. So that once we get that client to a particular point, where you know, we can take our foot off the gas or it's not so many hands-on, you know, time invested from us. It's not so labor-intensive for us because we've got the kind of up and running now, then it's back to square one we need leads again. So it's starting that whole process over again. And that's the problem, guys, there's a direct correlation between your monthly revenue and the number of marketing or prospects that you talk to on a weekly basis or pitch or on a monthly basis, if that makes sense. So in order to have, first of all, to be able to get a steady stream of clients, and then also to be able to cherry-pick just the best clients that you want to work with, you have to have a steady lead stream of leads coming in.

So that's why I think that that's got to be number one, or the first part of 2xyouragency training is getting your mind right and setting up your pipeline to where it will double or quadruple you're the number of leads coming in and on a consistent basis. The other part of that just briefly. If you only have let's say you only have 10 prospects, 10 leads that have come in from whatever prospecting efforts you've done. If you've only got 10 leads, I guarantee that most of you probably try your damnedest to close all 10 of those leads, you'll bend over backward at some point to accommodate the needs or the desires of the prospect that you're talking to just because you need the damn revenue. And guys, prospects can smell desperation, you know, like dogs can smell fear. So, when you're desperate for revenue, it comes across that way and a lot of times, we will make exceptions to what we would otherwise provide a service or for charges that certain amounts that we charge for services and that kind of stuff will make exceptions because we need the damn revenue. But when you have a steady stream of prospects coming in through the door, you can be very strict as to what it is that your offer is and not deviate from that. You can also not have to try to close every prospect that you pitch to because it's you can select the prospects, cherry-pick the best prospects the ones that seem to be the best fit and pitch them right or you can pitch all of them but only choose to work with some. So again, you kind of pre-qualify your prospects, which is kind of what Herna was saying. So that's number one.

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Number two is to 2extra results. Okay, first, once you've got your prospecting machine up and running, you've got a consistent steady amount of leads coming into your business, which is the lifeblood of your business, then you want to be able to produce reliable and repeatable results with proven methods. So how do you do that? Well, we're going to talk about Semantic Mastery methods and how you can implement those to get reliable and repeatable results for your client without you having to learn how to do everything yourself. You certainly can. We will point you in the direction of resources throughout the training if you want to learn the specifics, the nitty-gritty of how to do each one of the methods that we're going to talk about. But moreover, we're going to point you to our done for you services at our store, MGYB, once we've explained what methods that work and why they work and why you should be employing these for all or implementing them for all of your clients, in what order, what timeline, all of that kind of stuff. And then we're going to point you to MGYB because your job as a business owner should not be doing, performing all of these marketing tactics yourself, but it should be to hire it out through trusted third-party providers, such as Semantic Mastery and MGYB or to hire somebody in the house, a virtual assistant. So they don't have to be an actual employee. They could be a contractor but like a virtual assistant or an in house employee, and put them through the training so that they do it for you. So again, as a business owner, you should be working on sales and working on growing your business, figuring out how to grow your business not working on an actual day to day operations staff. We're going to talk about 2xing your results, how to get better results. Then lastly, the last section, the last few weeks is going to be about 2xing your business or scaling, essentially, double your business without doubling your time commitment. So it goes hand in hand with section two, which is doing to actually results in that take yourself out of the way, out of the equation because you're most likely the bottleneck in your business. I have been for many years and for different parts of my businesses and I've gotten way better at that. But even my newer real estate business, there are still things where I am the bottleneck. And I'm trying to alleviate that by automating, delegating or eliminating and that's something that we talked about so 2xyouragency is going to be about how to scale, how to outsource, how to manage, how to use third-party providers, and how to really plan for growth as well. And so, Hernan and I are going to be doing most of the training. Hernan and I will be doing a lot of part one and a lot of part three together. I will probably be doing the bulk of Part Two or section two. But we're going to try to keep it in three sections of about four weeks per section. And by the end of it, if you take action and you implement what you're going to learn throughout the 2xyouragency plan, you will absolutely double your agency, whether you're going from one client to two, or five to 10, or 10 to 20, you should be able to as long as you take action. Consuming the content isn't going to help you, you have to actually implement what it is that you learn it so it's going to be kind of a fast-paced thing. We're going to go through a lot, but it's going to be very, very beneficial. And obviously if you have any need additional assistance, and you're ready to take it up to the next level, that's when you're going to come to join the Mastermind. What do you think I was at a pretty decent explanation?

Adam: Yeah, and I'll just add to that and say if anyone has any questions and you're watching, you know, definitely, Of course, ask questions. If you're watching the replay, go ahead and leave a comment on the video. And we'll definitely get back to you something. I mentioned before, see if you guys have anything else was You know we have been asked you know, right now like I said it's a limited time we're discounting slightly because we want to offer a good deal for people who hop in right now at the beginning it's going to $97 but I've literally been asked you know, why isn't this $500 to roughly $1,000 which is kind of what comparable training from some other people out there is available at. We talked about this and we said you know, we want a lot of people to take this you know, this is a combined knowledge that we have. We want people in there so that they can get to the point where they are generating more revenue and they have the time and then come join our mastermind totally transparent on this. We're not saying haha this is some evil ploy to get you in the mastermind you know about it you can go look at it it's a mastermind.semanticmastery.com, but we know there's a lot of people out there. If you have one client maybe or two, you know, if you lose a client, you can't afford to be part of a group a mastermind, you can't afford to even spend the time, so we want to get to that point where you're better spot where you have time to interact with others. You can be a part of the group really contribute, learn, and then that's just adding fuel to that fire.

Hernan: Yeah, I like I like what Adam just said a lot because you know, one of the reasons why somebody will join the mastermind is because you're surrounded by people that are successful, right? So we're kind of giving you the blueprint for you to be successful as possible in whatever area you're lacking. Whether it is prospecting, or maybe you have to prospect down, but you're like running with your hair on fire all day. So we want to help you so those things so that by the end of that, you might want to join the mastermind because you will see the value of all of it. As possible, we want to make it like a no absolute no brainer. It's going to be tons of tons of value as usual Semantic Mastery style. We've been around for five, six years delivering a lot of value. So this is not going to be any different. So really,

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Bradley: Seven years. Damn it. Seven years. We'll be in, I think, March or June or something like anyways, it'll be seven years this year. So very quickly, I just want to showcase this. This is available with week one, again, the video training. And all of that will be available for this tomorrow. But this is what I call a marketing calculator, marketing projection. I basically repurpose this from a real estate, my real estate business. So I spent some time and they're editing it today to kind of make it apply to a marketing agency. And this is great, guys because it breaks down like it's a calculator that will break down what your marketing activities should be. And if you plug in all your numbers, which you know, you might not know all your numbers, it's going to take marketing and tracking to be able to figure out what your numbers are. But then you should be able to consistently predictably project what your revenue will be if you hit specific marketing goals. Right. So as I mentioned before, there's a direct correlation between your monthly revenue, and the number of marketing attempts that you make, right. So the number of proposals that you make and your number of proposals you make are directly correlated to the number of contacts you make with prospects. So the point is, guys, in order to get consistent results, you have to be consistently marketing, right? I've even worked in the virtual assistant, you know so that you don't have to do all this. You might have to do it at first, I assume most of you guys will have to do this yourself first. But that's fine. You can do this, build systems around it and then kind of create a standard operating procedure and sap out of what it is that you've created, and then turn around and outsource that to a VA and it's very inexpensive. So, for just an example, if you said that you wanted to spend you know how to $500 in the marketing budget for your own agency, to produce leads for your agency on a monthly basis. You can see that you know, got this broken down to where if you had a VA doing 20 leads per sending 20 emails per day, which could be done in one hour a day or five days a week, in five days per week. So essentially, you're paying $3 an hour cost you $60 and virtual assistant fees over the course of a month to have a virtual assistant sending 100 emails, prospecting emails per week, right? So 400 per month. And if you get a 4%, which is probably high, but a 4% response rate. So even if we change that to it's a 2% response rate, that's going to produce about eight leads per week, right from 400 outbound emails, so that's eight people that have at least replied positively to prospecting emails.

But then the same thing, sales letters, which I'm having great results with sales letters. Sales letters could be sent out at a rate of 50 per week, right? So 200 per month at a 10% response rate, which is absolutely doable. That would be 20 leads per week, right coming in, or 20 leads per month coming in. And these are your costs right here. And then lastly, and these were just three items that I put in there, guys, there are some other ones that we could put in there like voicemail drops, or ringless voicemail, for example. There's a lot of things that we can do. These were just the three big ones that I'm using for prospecting right now that works really well. Postcards, for example, that's another one here shows the costs and everything else. And if you're sending out 50 or 200 postcards per month, and you get a 3% response rate from postcards at six leads in a month. So that'd be a total from just these numbers here of 34 leads generated per month by targeting these specific monthly, weekly or daily goals. And all the costs are associated there. And then you can talk plugin your percentage of your average conversion rate. So how many times if you make 10 proposals, and you close three of them, that's a 30% conversion rate, right? So you plug all those numbers in there and your plugin with your average profit per sale is whether that's average profit on the front end. Or what I like to do is calculate what my average profit of monthly rep, monthly profit will be for a client if I'm able to land them. And so you can play around with these numbers, but then what it does, it will actually project what your gross revenue per month will be. And then after your expenses, and this is what your net monthly revenue will be in your yearly net revenue, based upon those numbers, so you can go in here and really fine-tune what it is that figure out what your primary revenue goals are, what your desired revenue goals are, and then break it down into how many how much marketing do I need to do to be able to make this many presents proposed to get this many leads in per week to make this many proposals with this much of a conversion rate to be able to hit that target revenue goal, then you can adjust your marketing around that number to where you can almost guarantee that you're going to hit that provided that you do it consistently.

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How do you make sure that it gets done consistently? Stop doing it yourself. Right? That's the thing guys, I guarantee none of you guys are going to want to stay on top of doing sending out. I'm going to show you guys throughout the training how to do how to teach a VA how to do it. It's all completely brain dead simple to have, you can do some of the programs that I'm using for direct mail, you do it all from online. So it's just point and click a few clicks and boom, an email goes or a letter gets sent or a postcard gets sent all of that stuff. So you can train a VA to do it and that becomes the VA is the job, right? The VA does this on it could be a daily basis an hour per day or two hours per day or they could block it all in like on Monday work for five hours on one particular task. If that's the case, however, you want to break it down. But that way you know it gets done because what's going to happen with you is you're going to get tied up putting out fires or playing whack a mole which is what we all do as business owners and you're not going to prospect you'll allow the process. You'll put prospecting off because other more important things will come up, right? So that's why you want to delegate this as soon as you can. So that you know that it's getting done weekend and week out regardless of your input. Okay. So anyway, I know that were way longer than I want to do, guys, but I thought that was valuable. Any comments on that before we get into questions?

Adam: No, I mean, there's comments for me. Let's good stuff, but I don't see any questions right now. We got some good ones, though, that kind of touch on some of this stuff. So I guess it's about time to hop into questions. Anybody else? Any closing comments?

Good, anybody? All right. All right. Zoom in one more and we'll get into this.

What Is The Point Of Siloing The Category If It Is Redirected To The Main Target Page?

Okay, so the first question comes from looks like Justin he says, Hey, guys, support told me to ask this question here. Thanks. I was going over the Battle Plan training and I'm confused on the categories it was said we should do this permalink structure /%category%/%postname%/. That's not absolutely necessary. That's if you want to, you know after 2xyour agency is done, guys. In the next 12 weeks, the Battle Plan will be updated. That's going to be one of our to-do lists. So anyway, just kind of want to point that out. That's not absolutely necessary, you can do that it's not going to harm anything. But just to carry on that's not absolutely necessary. You can leave it at posts name if you'd like. It's perfectly fine to do that. Create main location pages to a silo, create a category with the same slug as Page Setup, 301 redirect to send the category page to the main target page. What's the point of creating the category if we're just wanting it to the page, because if you understand silo structure, then you're going to want to stack supporting keyword content articles, right? So posts, blog posts, that's how you build depth into a silo. Right? So you create a category and then you place every related keyword. Every time you do a supporting article, which will be published as a post when you're targeting a supporting related keyword, right? Then you're going to place that within that category. So you're adding depth to that category. Okay, that makes sense? And so all of the ways that the taxonomy structure is within WordPress is all of the link equity that flows through that category, especially when you have proper internal linking too but there's it also flows through the category structure, the relevancy does, so that you end up creating the content silos. So when the bots come in and crawl a particular contents a category, a content silo, then when it goes from one post to the next to the next to the nest with within that particular category, that silo, it will start to paint a picture, develop a picture of over what the overall theme of that particular category is, which ultimately creates buoyancy. It helps everything within that silo to rise in the SERPs if everything is done correctly. So that's why because of the category index page guys, for most websites, especially local businesses and such. The top of their silos will be their services that they provide either products or services, right. And so if they're creating a silo structure where they're posting articles about a particular service or about a particular product, and they're placing it in that category, it's not really necessary for a visitor, a user to go to the website and click on the category just to see all the blog posts within that particular category. So we 301 the category index page, which is like a blogroll page for all the posts within that category, over to the primary service page or product page on the website, because we kind of want to push all of that relevancy to that page on the site, that we're ultimately going to rank for that top-level keyword, which is also set up for conversions like lead generation or sales or whatever the conversion goal is. So that makes sense? So hopefully you understand what we're talking about there. But that's basic silo stuff. You know you don't have to if you want, for whatever reason you do have a category index page on your site to where people can click to go to a category and see all the posts within that specific category, then you don't have to 301 the category page to the actual page. Right? You don't have to you can leave it that way. I like to 301. But you don't have to. Does anybody want to comment on that?

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Hernan: I think that's great.

Should You NoIndex And NoFollow Categories In WordPress?

Bradley: Okay. He says, and what should and we should both know, index and nofollow follow categories? Or what's the current best practice for a local service type site? No. Well, see, that's the thing if you 301 your category, index page or category archive page over to your page, then you wouldn't want to no-index, nofollow it because there would be no need because even it's not going to index as a category index archive page because it's 301 to the primary service page. So it makes sense. So it doesn't matter. If you're going to not 301 it, then I still wouldn't noindex it or nofollow it, because there's no reason to do that. There is a reason at times to noindex tag pages. But I don't see the reason for noindexing category pages unless you had category archive pages that weren't 301. And you only had one post in that category. Because then you end up with a category archive page that, depending on your theme, could publish, show the whole post within that category. And now you've got what looks like duplicate content on your site. But most likely, you're not going to have any categories with just one post. And if you do, there's no reason to have a category archive page. You should just reopen it to your primary service page. Okay. So anyway, hopefully that was helpful.

Marco: I just want to point out that there's a really good video in YouTube, about this, the simple silo, and I can post it on the back and go look for it and post it but I really like to channel and go use the channel search function, and you can find the video.

Bradley: In fact, if you just go to, I'm just going to show so that maybe this will help other people too. First of all, go to our channel, youtube.com/semanticmastery. Click the Search icon up here for search channel that will search just the videos on the channel or you can go to playlists and if you scroll down in here somewhere there should be a silo structure playlist. Somewhere in here, there's a silo structure playlist and it's got all the videos in there specifically about how to create silos and all that kind of stuff. But all you need to do is just clicking here and click silo. I think structure just silo brings it up.

Yeah, silo went to I'm sure. Simple silo structure setup, complex silo structure set up. Those are the two right there. Four years ago, they haven't changed a bit.

Marco: The theory doesn't change. That's perfect.

Bradley: That's right. All right, beautiful, next.

Is There A Negative Effect For PR On A Page With Two Different Anchor Text?

Okay, so Sean's up. He says, Is there a negative effect for PR on one particular page? When for user experience purposes, I use multiple HTML anchor links in the body to link to one other particular page. Okay, so is there a negative effect on page rank? If you link from within the content body of a page or post with multiple HTML links to the same target or destination URL with different anchor text phrases? Um, I don't think that's best practice. But Marco could probably do a much better job of explaining why that would be good or not good.

Marco: First of all, there's no such thing as negative PageRank. So that cannot be a negative effect for PageRank. They can only be diminishing PageRank where you splitting it up. If, you know adding two links on a page splits, whatever page rank, you have two ways. If you have four now you split it four ways. So you only get 25% through each link. Why would you do that if they're all going to one other particular page, you only need one link doesn't make sense to add all of those links. I don't even see it, why you would do it for user experience. And if you have to do it, if you have to do that, then what I always suggest, is find another way to code your links so that you don't divide your PageRank. And that's as far as I'm going to go with that in a free group.

Bradley: There you go.

How To Keyword Research For Non-English Languages?

Next question is all the major tools support the keyword research in English, but how to do the keyword research for other languages? an example I have a blog in Hindi for Indian readers, but I'm not sure how to do it for non-English languages. That's a really good question. I don't do anything but US-based projects. So I can't really answer that. But I know Marco and Hernan might be able to help.

Hernan: Um, yeah, so SEM Rush has a big database of different keywords. So even if it's not in the database, you can actually search Google Keyword Tool within SEM Rush in different, like search engines like different, you know, country to least. So you can actually go that route. So SEM Rush, I think it's one of the best and now, you know, it has allowed me to do keyword research in Spanish, and you know, other languages, I'm pretty sure that they have Hindi in their database. And yeah, that's how I would go ahead and do it. You know, it's a tool. It's one of the best tools when it comes to keyword research in other languages.

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Marco: Yeah, I would say SEM Rush probably has Hindi in its database because of how, how big it is. I'm not sure if my favorite tool of all time and you guys know what that is? It's a Power Suggest Pro. And you can actually geotarget. So Bradley, why don't you open that up and use the geotargeting function over to the right. Where you change countries.

Bradley: Oh God, okay. See I've never done it. So I've never changed countries but yeah, right there. Yeah. So you can set the country up, you know, reset Yahoo. He said, India, right. India. Yeah, India, okay. So I'm going to say reset or okay. India, okay, cool. And then I don't know.

Marco: And then Okay, and then you start searching. Did he specify what and see what it spits back like, I don't speak Hindi. So I can't give you any keywords that you would lookup. But I mean, try it out. But what is this now $57-$67 but it's literally nothing for For guys, it's there's gold in here. Yeah, but I'm saying is, there's money in this tool, you just have to need you just have to learn how to use it to find the money keywords in your niche. And you could target this is working bottom-up, right? You can target the long tail start targeting the long tail, and then like dead simple to start ranking for.

Bradley: So this is bringing back the keywords from like suggest from Google and YouTube in India, but it's still returning them in English though, right? That's what you're saying?

Hernan: Now probably because we put out we put a keyword in that.

Bradley: Oh, you got to put it in in Hindi, right? Yeah. Yeah. Let me see.

Marco: Let's do this live. Go Google Translate. And you know, see what the Hindi word for the keyword is the keyword and translate to a Hindi, English to you said Hindi. It looks like that's what he said.

Where to go? Oh, there it is right there. Okay, let me try that. See if it works. So that's for the keyword. It brought back a suggestion but it's got the English modifier. So,

Marco: so why don't you try the asterisk before the word space? Yeah, yeah, an asterisk after space. See if anything comes back that it brought back to and if that doesn't work, the last thing I'm thinking is trying the, I don't know what you call it where it's like the English side. Right. Spelling before it like KEVARD sub one.

Yeah, that's what I was thinking. Do you mean that version right there?

Yeah. Nothing like a like a live, it's nine coming up. Yeah, yeah.

It was worth a shot. Nothing beats a try but a fail, right? That's got that right.

Marco: Answer the Public. I'm like I'm checking all of the ones that are that I know maybe Google Suggest in your native language or I'm setting a goal such as Google Trends in handy. You could start that way, and maybe dig into those keywords and see what Google will suggest. But that would be what I would say.

Hernan: I just went through to SEM Rush, by the way, and they do have a database indeed. So they have a bunch of keywords there. So that's another option.

Bradley: Cool, thanks, Hernan. All right.

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Can You Get The Benefits Of A Site's Ranking And Leads If You Simply 301 Redirect It?

The next one is from Dan. He says, I have a site where the owner retired, but it is still ranked and giving leads, can I simply 301 redirect all ranking pages to another site? Or how would you handle a situation where I can still take advantage of the traffic, you can throw on it? But the problem is, it's if you have another site in the same area that's optimized similarly in that kind of stuff, then you can throw on it and it may very well the one target URL may very well end up replacing in the SERPs where the exit where the current site is ranked. But it's you know, it's it's unlikely unless you already have some like, you can't just like build a brand new site three, I want it to that and expect it to rank is it's not likely to happen. You'll see some usually significant dancing and all that I'm not saying it can't be done. It can be but you know, One of the other things that you could do would be it so that you don't lose or do any dancing, or lose positioning would be to iframe in your new website page into the existing pages so that that's what comes up at the top above the fold. That's something that you can do that way, you're still taking advantage of the existing positioning of the existing site, but you can throw one it, that's something you can do. But again, you'd probably want to have another site built that was similarly optimized, you know, similar structure and all that kind of stuff so that you're not pointing from a site that is doing well to another site that's not optimized. Well, where you end up will you'll lose that positioning, you're still likely going to see some dancing anyways, Marco would say you?

Marco: Yeah, it's gonna dance. I mean, I don't know what it is that he's trying to accomplish. I understand that he wants to take advantage of the traffic. The 301 redirects will work but as you said, you will have to change the pages and have a similar structure on the 301 destinations so that you could get the most effective. It's still going to dance. But it'll probably come back, especially if you put that SEO shield around your new project.

Bradley: Don't they have? Now they have I didn't even really like to use them. But don't they have those rank, like plugins where you can overlay another page on top of a page. I know that's technically cloaking or something it's not. It's frowned upon by Google. But I know there are plugins that you can overlay one page on top of another page so that you could display a different page on top of what's already ranking. The other way to do it would be to just like I said, embed you were a different web page into the page that's already ranking, make that the top above the fold everything else to where when a user lands on that page, they'll still likely and you know, they'll still see the page that you want them to see, but it's not actually cloaking. What do you think about that one?

Marco: Well, you can actually We have a responsive iframe to take the whole page. But again, that's cloaking. What, however, you call it, it's cloaking. You get caught doing that you're gonna get deindex. So all that work that you did, you're gonna lose it.

Bradley: Yeah, that's true. That's why I never liked using these WordPress plugins that do that, but that might be one there.

Marco: Yeah, I don't even like talking about it. Because people can get into a whole lot of trouble. Then they come back and say, well, you told me to do it. No, the fuck I didn't.

Bradley: Yeah, no. I said specifically, I don't like to do it. I'd rather use the iframe model. But yeah, you could do that. I'm not telling you to do that though. Be careful because yeah, you can get in trouble for that. You're psyching me deindex.

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What Has Been The Most Effective Method In Getting Clients To Chase After You?

Okay, uh, let's see. This is a great question. from Matt. He says what has been the most effective method and getting clients to chase after you? Specialization. So niche specialization is number one that's been the most effective for me. And consistent follow up. Those are the two. That's it, period. I mean, if there are two things I can tell you. Well, number one you have to prospect have a, you know, a prospecting system in place that is providing a steady stream of leads, right? But then once you've engaged with that lead how do you get them to follow up with number one is if you have an if your agents, a boutique agency or a very like a niche-specific where you cater all everything to that one type of business that tends to get people to pay more attention to your pitch than it does to others. Also consistent follow-up and again, we're going to talk about that. The vast majority of the sales are made through the follow up. So you know, you have to get through a bunch of noise to get to a yes. And that's going to be you know, if you want and do it like in other words, if you pitch a prospect one time and you and they say no and you leave it and you never contact them again, then you're going to have a really hard time ever really growing your business, the best thing to do is once you pitch to prospect, they say No, that's okay just means not yet, right? No just means not yet. So if you put them on some sort of follow up campaign, which again can be automated, or it can be delegated to an outsourcer depending on you know, a virtual assistant or an in house employee, to make sure that the follow up gets done. It might be different for depending on what kind of clients it is, you know, you might just want to reach out every three months, you might want to be more aggressive and once a month, contact them again, various methods, direct mail, email, voicemail drops, you could call them, there's a number of things that you could do. But you know, typically follow up is where you're going to because it's crazy, but especially if you have an aggressive remarketing setup. Once they've engaged with you, they're going to start seeing your brand everywhere anyway. Right. And then if you follow up with them, outreach to them once every three months or whatever time schedule what you want. Send them a direct piece of direct mail, lumpy mail, a postcard, hit them with direct ringless voicemail things like that once every month or six weeks or every three months, whatever schedule you want, but you just remind them besides what they're seeing from the remarketing ads everywhere, you remind them hey, I'm still interested if things have changed for you yet, give me a call. You know, that kind of stuff. That's where you're going to start seeing it guys, but too many people give up after one No. And that's the biggest problem. I see.

Marco: My top I'm seeing this differently. I'm reading this differently. How you get people to chase you is by providing massive results that just blow people away so that they have no choice but to brag about you. They tell their friends about you they go to their dinner meetings at the business meeting. And they're talking about you and people are seeing it. This is how you get people to chase you, instead of you having to go out there and takes you it's called POFU what we talked about all the time, you're at the position of fuck you so that people are coming to you instead of you having to go to them. And then you're picking and choosing who it is that you work with. Interestingly enough, just yesterday, we had our mini mastermind meeting. And we have one person that's actually there that is picking and choosing. We have another one that it's just getting massive results and the name gets around your neck. Once you start doing that you're if you're the person in wherever it is, and I happen to know that matters in Arizona, you become the man in Arizona, and you provide massive results for whoever your client is. They're going to brag about all of the shit that you I got this fantastic guy who's just doing all of this for me, and people will come to you, you'll get referrals you get tons. As a matter of fact they'll referrals. If you want the You have your client, your current clients coming to you and saying, hey, you mind if I have a buddy? Who does this? Would you mind helping him? And it's like, he's he already talked to his buddy, they already know you see? The sale is already done. They've done the clothes for you. All you have to go in and it's just go talk to the person and say, Okay, yeah, make the deposit, and we'll get started. On terms. Yeah, that's how you get people chasing after you, instead of you having to chase after them.

Hernan: Yeah. I'm going to add real quick add, you know, how you sign up for some programs or some stuff that they'll teach you how to how to grow your agency, whatever. And they're like, what a one-trick pony, right? And if that doesn't work, the rest of the program doesn't work. And that's one of the things that I'm really excited about is that each of us have our own approach to stop, right. I don't want to get through a bunch of notes to get a yes Bradley does and he's a machine and I totally respect him because of that, but I'm more like, okay, I want to create a whole lot of like goodwill in the marketplace so that people will search for me and I kind of share that a little bit on the personal branding that I talked about on POFU Live 2019 and that is something that I was definitely looking forward to sharing with you guys. How you can position yourself as an authority in your niche, in your marketplace. I totally agree that you need to niche down but then how do you get you to know, how do you get yourself known. So that is one of the things that I want to share with you guys but it's basically going out like this, you need to be consistent in putting out good content and putting out like massive amounts of value so that when people reach out to you, I don't want to reach out to anyone that reached out to me so when people reach out to you, then you have the position to say hey yeah, let's talk and let's work together or no. Listen, you know, this is not going to be a good fit and whatnot. I was like literally talking to two a potential customer yesterday but I just had to not go for it because you know, it wasn't a good fit. So that gives you that leverage and whatnot. And it comes, you know, it all comes down to leveraging the personal branding and a couple of strategies that I want to share with you guys. So this is a great question. And I think that the fact that you have like three or four or even five, like different approaches to client generation, you can pick and choose the one that it's right up your alley, right. The one that resonates with you, and the one that you want to go out like, do you want to brute force the marketplace? Go ahead and do it, here's the blueprint of how to do it. Do you want to do it in a way that it's cool and you know, you know, you don't have to talk to anyone to follow here's the blueprint, go do it, you know, so I think that's pretty. That's pretty cool. And that's how you know working with me to have this so

Adam: all right. And last but not least, I'm going to put my two cents in on this and say it's a good combo to have all of these because like Hernan I know what he's capable of. Not only have I worked with him, but I've seen the results he's done. And talking about providing value for people, you've provided massive value for me. So when I hop off a call with an agency owner who has 50 to 60 clients, and he's looking for someone for PPC strategy and work, who do you think I recommended? Did I go out and look at Upwork? But now, I can send the email to Hernan said, Hey, here's the deal. This guy seems like he could use your help. Are you interested in or not said, Yeah, I'll check it out. You know, and that extends, I've done that in the mastermind as well. I know that there are people in there who have certain specialties, and this is not just a pitch for the mastermind, but, you know, it's about providing results and sharing those and under, you know, so people understand what your value is, and then, you know, that becomes part of your referral network.

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Bradley: Absolutely. And just to clarify, yeah, I agree that when I say to get through a bunch of noise to get to a, yes, I mean, if you have people like the best way to prospect, is to have inbound marketing is I totally agree 100% with what Hernan said because that's when people see you out. When you're starting out, you might have to do out, you're likely going to have to do outbound prospecting. In order to get some, some revenue in the door, some clients in the door generate some revenue. But the idea is to build that presence, that brand so that people start to seek you out. And you can do that a number of ways in niche-specific or industry-specific so that you become a big fish in a small pond, providing extraordinary value, which what Marco said that whether it's in a particular industry, or if you get referrals from just other businesses because you provide massive value to a client and it's referred you Whatever the case, those are all great ideas, those are all great ways to have clients come to chase you and all that kind of stuff. But what I was saying What I meant was and I might not have been clear about it was you're not going to close 100% of your proposals, even on a referral basis, most of you guys are including my partners, I'm sure when you get a referral. It's all Almost a done deal, it's almost a closed deal, usually just have to agree upon terms, as we had already said, but sometimes you can't reach an agreement on terms and if that's the case, don't give up on that lead because that leads still there, that prospect you've already had a communication built some sort of rapport with them you just want it the timing might not be right for them for you for whatever proposal you sent them whatever offer you sent them.

So you have two options, there are three options that let it go entirely, which would be a complete waste of time. Change your pricing structure or the terms which you would say so in other words, you know, kind of lower your standards for what you expect, which I don't recommend anybody to or number three, put them on just a follow-up schedule to where you touch them you know when I say touch them, meaning you contact them in some way, shape or form on a regular basis, every so often to remind them that you're there until they're ready because of time and circumstance change changes almost everybody's mind.

So anyway, we're almost out of the time we'll try to run through one or two more really quickly, guys, sorry, we didn't get time for everybody. But it is what it is.

How Are You Handling The Changes That Google Made With The January Update?

So the next one is from no marketing says how do you handle the changes that G made after January update to Google mega January update? Anybody?

Marco: I heard there was a core update.

Bradley: I heard there was too, I'm being asked. No, because fortunately, we haven't seen you know, a lot of times I don't even know updates occur except for the incessant chatter online, or when people post in the group about Hey, you guys experiencing and I'm only saying that because fortunately, we've been. The methods that we've been implementing developing for years now have been specifically for strengthening the entity for the Semantic Web, hence our name Semantic Mastery, and it seems like every time we experience or we go through one of these updates that we are that are revealed to us by somebody like you on our Hump Day Hangouts. We haven't been affected negatively. In fact, a lot of times we are experiencing a positive effect. And, in fact, in our mastermind, community, there have been several people that have talked about that have posted results showing the positive effects that their sites have seen since the January update that you speak of, so we haven't done it. So the next part of this question, which will probably answer my local service site dropped to the second page and there's less real estate for organic listings do what organic listings do I need to change anything or just follow the battle plan? Strengthen the entity. I want to hear Marco's opinion on this is probably all we're gonna have time for. But if that's the number one most important thing you can do right now is to strengthen the entity. What do you agree Marco?

Marco: Totally, totally. It's the SEO shield. We call it the SEO shield for a reason. It's set up the way it is, for a reason. We're after basic web principle, we're not after hacks or things that may well, it may it could change tomorrow. But then again, we could all die tomorrow. So we don't know. What we have right now has been working for about five years, some even longer. For example, Syndication Academy. And just everything that we do is just based on web principles that even Google has to observe because their foundation is what we're after. That's where we are. That's what we target. That's where we play. That's our playground. And so until they do a monumental shift in their algorithms, and in their math, our methods are going to work period.

Bradley: Beautiful.

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Is It Okay To Add Another Page When You Mirror The Gsite To The Money Site?

Alright, last question. First is a comment from Fitz and in order to answer fits his question Which is next. And then we're going to wrap it up, guys. If it says Good day, gents, thank you, Marco, for the amazing charity, you have started to help kids and by helping them help their families to have a pathway to a better life. Thank you also for the charity series of webinars, they're very, very helpful. So that one's for you, Marco. Fits then asks the question for today for me is when you were mirroring the G site to money site, is it okay to add other pages that are not on the money site? I like to embed my videos from YouTube, Twitter, and Facebook but not money site. Well, you can't embed Facebook that I'm aware of. Maybe I'm wrong. But as far as I know, you can't embed it but not the money site only on a page on my G site. Is that okay? I don't know what Marco's answer is going to be on this but I do it. I mirror the relevant pages into the G site. But then, if they're supporting content that can help to add relevancy to that page, like a YouTube video, for example, then I would add that in there. I might add, you know, I might iframe in a press release, for example, that is particularly relevant to that particular page, for example, something like that. I do it but I don't know what the actual professionals' opinion is on this. Let's say you, Marco?

Marco: In Dadea's case study, he embedded the corresponding money site page in the G site. And it's working. You guys have seen how it's working from what he's saying in the mastermind. So by all means, and if it's relevant if it's part of the entity, why would you not? The beautiful thing about what we do is a sense it's ours, we can do anything we want with our entity, it's part of who we are as part of what we are on the web. So anything that reinforces that can only help, especially when you're doing it through iframe.

Bradley: Yeah, and there are some interesting things you can do there, guys. I'm just going to mention one and it's five o'clock and we're going to wrap it up. But you know, for example, you could take your category RSS feed, for example, for it from your website, your money site, and convert that into a feed burner feed, and then use the buzz boost, which will create an HTML version of your RSS feed that then you could embed that into the G site on that page within that particular you know, that corresponding mirrored page for that category. That makes sense. So now you've got not only the embedded web page, but you also have the feed with the category with all the posts within that particular category, dynamically updating that page, if that makes sense. Because every time you post something new within that category will update that feed, which is an HTML version of the feed burner feed embedded in the G site, which is another Google property. So it's another iframe stack within Google. I mean, there's you can do that with tag feeds, tag RSS feeds, category feeds. It's really crazy, which you can there's a lot of stuff you can do with it. So

okay, uh, that's about it. Anything else guys?

Adam: Yeah, just real quick one. We were talking about at the beginning if you'd like to double your agency and by that we mean doubling your revenue without doubling your time involvement at over two, 2xyouragency.com. As Hump Day hangout watchers, we've got a special deal going but it's only going to last for a few days. So 2xyouragency.com, find out more hop in getting started there, whether you're a consultant, agency owner, digital marketing, SEO, whatever it is, if you have clients, this is the place you want to be.

Awesome. Thanks, everybody. See you guys.

Bye, everyone.

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Is There A List Of Deliverables That You Need To Provide For Your VA To Build Out The SEO Shield?

By April

In episode 268 of our weekly Hump Day Hangouts, one viewer asked if there is a list of deliverables that you need to provide for your VA to build out the SEO shield.

The exact question was:

I signed up for the SEO Shield for a new project that will be going live in a couple of weeks. Is there a list of deliverables that I need to provide to for your VA's to build it out?

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Holiday Special Hump Day Hangout Episode 267: SEO Shield

By April


During the Holiday Hump Day Hangout episode 267, Rob of MGYB.co presented a run-through on SEO shield. He mentioned the analogies behind the SEO Shield and how it can protect your money site against the updates made by Google to its search algorithm. He also emphasized the importance of semantic relationships between web entities.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 268

By April

Click on the video above to watch Episode 268 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



All right! Welcome everybody to Hump Day Hangouts. This is Episode 268. And today is the second of January 2020. This is the first Hump Day hangout to 2020. We shifted it a day. So if you're watching this and wondering why we're doing on Thursdays, we figured that just like us, a lot of people are probably gonna be taking the first off. And so we're here on the second day of January and going to kick things off. So if you're watching one, thank you for watching, to go ahead and type your questions in we knew we weren't going to get a lot of questions because we shifted it by a day. But we just got a handful of questions. And we've got some from the Facebook group that we're going to answer. And then we wrap things up. So if you do have a question like said, just go ahead and get it on there. So before we dive into stuff, we got some announcements. I want to say hi to the guys. The first time we've, I guess, talked in 2020. So Bradley, how are you doing in the new year and decade?

Bradley: Oh, man, happy to be here. It's, I'm excited about this year. I think it's gonna be a good year. So, you know, everybody tries to have new year's resolutions. I try not to really set new year's resolutions. I'd set more targets or goals, you know, and I've got a lot of goals that I'm trying to hit over the next couple of months with my real estate business especially. I'm really looking forward to the holiday season and being over now and I can get back to work.

Adam: Nice. Hernan, how about yourself?

Hernan: Good, man. All good. I have fun with family during the New Year's etc. for this year, for this decade, actually, last year was amazing. It was really, really good. So I'm expecting 2020 to be even better and keep on helping a lot of people that we are used to doing every week and every day pretty much and Semantic Mastery. So sad to be here.

Adam: Awesome. All right, Chris. How about you man? How was New Year for you and how you doing?

Chris: Yeah, super good here. Weather is getting colder and it's actually getting foggy and stuff. So yeah, other than that's 2020 like I already kicked it off like pretty crazy. I'm getting flooded with new leads and I barely can keep up I guess everybody wants to get rid of the tax bills and lower them for 2020 but yeah, a good problem to have. So how about you?

Adam: I'm doing pretty good. I was traveling visiting some friends for Christmas and so we flew back on New Year's Eve and so took a real easy had just a relaxed time and then now just getting back in the swing of things and like you guys starting to get back in and getting the routine back and going so for me that's been good especially after I don't know about you guys, man, my friends and family just go crazy with like baking and making food and I don't have a hard time putting down the cookies and all that stuff. So I'm looking forward to getting back into not only a work routine but just get back. I already been running and hitting the gym and it's going to take a little while to cut the pounds and put off here that. Marco, how about you, man? How are you doing?

Marco: I'm doing good man. The holidays are crazy when you have three little kids. Mine is, you know, my daughter's the youngest one is 14 months. And I have a seven-year-old son and an eight-year-old son, an 11-year-old daughter. So they keep you feeling free and busy during the holidays because it's this and that. And let's do this. And let's do that and to keep you just running around. So even though I worked less, I was busier than I usually work and they will drive you crazy. So anyway, it's just I'm like Bradley, I'm glad to be able to get back to work. Yeah.

Adam: Fair enough. Well, speaking of the holidays, Marco, all of us, yourself, other people as well. We're hoping for your charity. How did things go with that?

Marco: We're doing really well. That's ongoing. Actually, it's not it doesn't end, what we do is we do an end of the year and in January, a big drive to try to get as many kids into school as possible. We try to give them opportunities, right, a chance to go to school with everything. Paid everything that they need it we also we talked to the families try to help the families, we tutor, we just do a whole lot to try to keep this kids these kids in school and when in fact, if they make it through the school program, which is, of course, a great school and a junior high in high school, or then we get them into technical training, and they do have a job waiting for them. Once that's all done so it says it's not as if they're just going and getting an education for just for the sake of getting an education which isn't a bad thing. Right going studying learning about the world about things is not bad in and of itself. But it this has a purpose and that there are companies in Costa Rica that are that where these jobs aren't high demand, and we're meeting that high demand with what we do. So it's really interesting. It's really good that the charity has done well. It can never be enough. Yeah. Right. This because of the more money that we have available, the more that we give away, of course. But yeah, we're doing really good. I still have two more charity webinars that are that I am going to do. So they're not finished. And I might do a third one. Because I think that it's needed people I want people to clearly understand what it is that's going on. What we've been preaching literally for four or five years about entities where this is headed because where it where it's going, and how Google is going to do away with it. Yes, I'm going out and saying Google will get rid of links. And the way that they're doing is through quantum computing. I went once they go quantum the they can get chips communicate with it linking to each other. I mean, that's already taking place, I'm not saying is going to happen tomorrow or in five years, although I do expect that within the next five years. For that to be able to happen, they will have to retweet their algorithm so that they can now ignore the link spamming and we can start some new fun type of spamming because you can always spam whatever they do.

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Were there and we're going to totally manipulate whatever it is that they do. We have the math, they can avoid it. But I mean, it's coming. And just like we told you, way back when we started high was all about entities, the Semantic Web. We talked about it a whole lot. It was moving from web 2.0. It's not as if with the web 2.0. And now the Semantic Web is that the Semantic Web didn't do away with everything else. We still have pillars upon which everything is founded. And in order to change the way that it's founded the way that Google sees the thing, they have to do go and change their algorithm. And so that's the next big thing and the one that I'm planning for and what we're working towards is it's meeting them at the again at the past when that happens just like we did a few months ago when they finally came clean with what we're doing with with Bert, and neural matching. And it's all about entities, it's all about branding. We've been telling you forever. It's about branding. And it's about making your brand associated with the keywords in your niche so that you become the keyword for the niche. That's it. Now not everybody can do it. It's impossible. But if you're not working towards that, if whatever it is that you're doing is not working towards that. Then you're down a dead-end road, it stops you're going to hit a wall, and that's it. The brand plus keyword association is where it is right now. No I'm not I just said I'm out forth. And I know and it's really hard to get these complex ideas in place. But that's what we do in the webinars. That's what we try to teach people about the principles of the web, what's involved, and how it is that you can approach all these things. With, you know what I'm calling now worry less SEO, we have the SEO shield in place. We don't worry about Google, we let Google worry about us.

Adam: So I know you said you've got a couple more webinars, Marco. And if people aren't aware of this, how can they get in on these webinars? Because these aren't going to be publicly broadcast?

Marco: No, they will not. I'll post the donation page in the event and they can go and donate. And I don't ask for any amount. You know how I say it. Your heart will tell you whether you want to donate and your wallet is going to dictate how much you donate how much is up to you. Your heart is going to tell you whether you're going to donate or not. And that's it. And if you want to post the link, go donate and then send. I'll post the email in there too. You send proof of donation and we will invite you to the webinars that simple.

Adam: Awesome. Good stuff. Yeah. And for everyone who took advantage of that over the holidays, that was awesome had a lot of people do that at semanticmastery.com/Christmas or MGYB.co/Christmas, a lot of great deals. People took advantage of that. And you know, it's a win-win people gave to charity, and then they also got a discount on product services as well as training. So we really appreciate everyone participating in that and getting some great deals as well.

Real quick before we hop into the questions, I just want to say, Hernan, you know, we're finishing up some things that you've been talking about for a month or two, and we're getting ready to do that and the people who took advantage of the Semantic Mastery holiday bundle are going to get access to I'm going to call it too excited keep things short. But for those who didn't get into it with the bundle because they're going to get it for free as part of the bundle. Can you tell people a little bit about what's coming up here later in January?

Hernan: Yes. 100% Thank you, Adam. So um, so the idea is we ask a couple of questions to most of our audience, right people that are watching how many hangouts people that are subscribed to YouTube, people are on our list or on our different Facebook groups, and the number one thing that came up was like the question was, what is your challenge right for 2020? What is your challenge when it comes to growing as a digital marketing or digital marketer or digital marketing agency owner and whatnot, and the number one thing that came up was getting new clients, right? Getting new clients and charging those clients more money. So what we decided to do on this was while POFU Live 2019 was happening, we decided to launch a new program called double your agency, so 2xyouragency, or short and on that, on that program.

We're going to be doing is to show you how we are not only getting more clients for our agencies, you know, respectively. Each of us has our own clients, our own clientele that we serve and whatnot, how we are getting those clients, but also how we are charging those clients more money, right? The main, the motto behind double your agencies that you can double the revenue that you're generating, with your agency with your digital marketing agency, whether you have like a small team, whether your own like your own, like team, your own one-man-band, or you have like 30 VAs working doesn't really matter. You can double your revenue by working with this program for the next 90 days. So over the next 90 days, we're going to be working with Bradley hand to hand on how we prospect how we generate results for clients and how we scale meaning the processes that we're putting together to actually get help that we need so you can make more money while working less so that's the whole motto behind 2xyouragency. We're trying to cater to, I would say a broader community of digital marketing agency owners. So that's going to be local SEO. It's also going to entice local PPC, Facebook ads, branding, you know, and all of the stuff that you need to actually leverage your image to actually reach your revenue goals in 2020. So that's basically what's coming. It's going to be pretty awesome.

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Adam: Well, there we go. I'm learning how to unmute myself. Again, we don't do Hump Day hangouts for a couple of weeks, I can't talk. So I just wanted to say to everyone, I'm putting the link on the page, but you can go to 2xyouragency.com, so to the letter x, and then your agency calm, and you'll be notified and get early access, we'll definitely have a special deal for people to take advantage of signing up early. So with that said, You guys don't want to keep going too long. Let's hop into the questions. And then it looks like we've got a few more on the page. So yeah, let's do this. Let's start rolling.

Bradley: Okay, cool. I'll grab the screen. Alright, you guys should be seeing my screen, correct?

Adam: Correct.

Should You Use The Excerpt Or The Long-Form Content Of A Blog Post When Syndicating Through RSS Feed?

Bradley: Okay. Yep. the First question is, what is the best way? What is the best to syndicate blog posts through RSS feed? Let's see a short excerpt, blog posts content or the entire long-form content. Okay, that's a good question. I recommend using the long-form like so the full post. So that's an RSS setting. I think that's in the reading settings. What was the WordPress settings general or WordPress settings? Reading I think is where you can edit that to display either the full-text post or just an excerpt.

I always like to use the full post because when you're syndicating content to the blog properties in the syndication network, which would be at least the three default blog properties are blogger, WordPress, and Tumblr and out of those, I think it looks a lot better if you're syndicating a whole post, as opposed to just an excerpt because then that's it kind of truncates the post on the syndicated properties. In other words, it's just a summary with a link back to the post URL, as opposed to the full body of it. So I prefer to have the full text or the full post displayed. But it really is up to you. And it also depends on what it is that you're trying to accomplish. Because here's the thing, if you're going to be hammering exact match keywords, as anchor text in your blog posts to link back up to your internal pages on your site, which is what we teach in syndication Academy, right, which is, use your blog from your money site to publish posts that have a contextual link that links up to the pages on the site that you're trying to rank, especially if you've got proper silo structure. So what happens is if you are syndicating the entire post. But you're constantly hammering away with the same anchor text over and over and over again to a particular inner page, then you may want to select summary so that you're not actually syndicating that internal link. In other words, if it's not the full body of the post that's being published on the syndication network properties, and it's just a summary, then the link is going to point back to the post URL. Does that make sense? As opposed to having all of the links within the page, the post itself actually being republished also? But if you're following our advice, and using one branded syndication network, so tier one branded syndication network for blog syndication, and as long as you're varying your anchor text for your internal links, you shouldn't have any problems whatsoever. So again, I prefer doing the full-text post. But it really is up to you. And it also depends on what it is that you're, you're doing, like how your blog and that kind of thing. was a good question. Does anybody else have any comments on that?

Marco: No, just totally agree. Okay.

Is There A Way To Find MREID In Google Knowledge Panel?

Moving on, is there a way to find the MREID (machine readable entity ID) in Google knowledge panel as I can't seem to find it? And I sure, and I'm sure I could before or has Google change? Yeah, I believe there has been a change. So I was actually looking at this because I have the way that there was one way that I know of that used to be this, this, I don't know if you guys can see it in my browser up here, but it says to get the MREID, this was a bookmarklet that you could drag up to your bookmarks bar here. And it used to work where if you click that it would right here where it would say, MREID, it would show you the MREID for the entity if it had one. But now it's showing is undefined. And so if you just do a quick search for how to find the MREID and Google you'll see that this was the bookmark that was talking about right here, you would drag that up to the, your bookmark bar. And then you would just click on it when you have a Google search that displays an entity in the Knowledge Graph. However, that's not working for some reason. And so and I even just replaced it by a moment ago while Adam was talking, and it's still not working. So there must have been some sort of change. However, let me point out a couple of other things from that same Google search for how to find MREID. If you click the upbuild.io and wordlift.io. There are some pretty good articles here about MREID. So if you guys want to find out more about it, that kind of stuff, you can just click through and read these two articles. Also, there is the developers.google.com, the Knowledge Graph reference rest vi API. So in other words that the Knowledge Graph Search API, it's inside the developers console and Google. If you go over there and type in if you type, you go over there too, or excuse me into in here and under the query section on the right-hand side, you just type in the entity name, right? Then you'll see over here it's going to pull in, this is the result. So let me just refresh and we'll start this over so you can see what I'm talking about.

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Alright, so over here where it says query, you type your string and so I'm going to use mine that I was just using, so big bamboo marketing, okay, and then hit execute. And you'll see if you scroll down on the side, I know it's probably small on your end, guys, but that if you're a brand if the company or whatever it is that you're searching for is an actual validated entity in the Semantic Web. It should show a Knowledge Graph ID which is as far as I know, and I may be wrong on this is the same as the MREID but it has to have one. In other words, it has to be a recognized entity in order for it to have a knowledge graph ID, which I think again, and again, it could be wrong, but I'm pretty sure that's the same as the MREID. And if you scroll down, you'll see it. It's right here. It's where it says add ID, but it says kg; and then if I'm going to put this on a notepad file, so you can you guys can see it a little bit bigger. This is what it's showing is the kgID right there. Okay, so that's the Knowledge Graph ID, which again, I believe is the exact same thing as an MREID. Alright, so this is the actual format of how you would add that right there. So all you would do is make this part of the URL, Copy that. And you're going to add your kgID to the end of that, and it right there, and then that'll give you the actual format of the URL for your MREID right. So just so you can see what I'm talking about if I come over here to Firefox and I searched for Big Bamboo Marketing, you'll see that my knowledge panel, the typical knowledge panel shows up here. But if you scroll down, because I am a wreck or big bamboo marketing is a recognized entity. Because a long time ago, I years ago, I was actually able to add the big bamboo marketing as an entity to Freebase before Freebase got shut down to the public. And that was a semantic database that you could actually enter entity information. And so I was able to do that. And that's why big bamboo marketing has it. So if I click on this, this will actually take me to the entity graph view. In other words, this is not showing that what we call the knowledge graph, but this is showing the entity graph, which is showing that this is an actual entity inside of the Semantic Web and Google semantic database. And if you take a look, excuse me, let me click out of this, you can see up in them, let's see, let me grab the share URL, or copy that will go view that separately.

Once again, you'll see the kgmID is right there. So this is right there before the ampersand if I copy that it's the same as what you're seeing right here. That it's the same URL. So if we were to just close this down and go one more time with that, just that URL. And I don't know why I didn't actually pull it all the way through. Marco, do you know how to get the URL to appear as the Knowledge Graph from the kgmID? Or the kgID?

Marco: Yeah, if I go and look at my notes, I have somewhere how to get it. Okay. I'm not gonna go right now. You just did a great job of explaining how to do it. I'd be careful. I just tell people be careful that that's your machine reasonable entity ID. You're fucking wrong with your entity when you when you're using that. Be careful what you do with your entity, the way that things are being looked at right now and seen right now and the way that that the algorithm is looking at your entity. So if you do anything to ambiguate your entity, you're in trouble. That's all I had to say was just a word of warning for all you guys that are, you know, you heard about this machine readable ID hack and this thing, and what you can all of these different things that you can do, just make sure that you know exactly what it is that you're doing with that machine readable entity ID. That's your entity on the web as far as Google is concerned.

Bradley: Yeah. Yeah. So this is what I was talking about. I was able to enter in the Freebase back before they had shut it down to have public editing. I was actually able to add it not showing the MREID is the same as what I was just showing here. So you can see that that's what I've got right there. Yeah, right. So anyway, hopefully, that was helpful. I don't know what you're going to do with it. But there you go. Alright, next question.

Are The New GSites Sandboxed?

Happy New Year or the new GSites also sandboxed. What constitutes doing anything doesn't include a G drive assets and embedding them into the G site. Thank you. That's a good question for you, Marco.

Marco: I've never run into a G site being a sandbox. What constitutes anything doesn't include that in G drive assets. Yes, Brandon, you showed that you add them to the G site not only that but syndicating them through a syndication network. Right. It did that. And it still ranking for SEO Virginia today, after all the updates Well, during the last four sites almost five years, right. This coming May. Yeah. And so yes, it's still going strong. So yes, by all means, and not but not only do you embed mygb.co is where Dadea, our master link builder, master spammer, master and better that's where he hangs out just go and get a gig from him because he knows exactly what to do with with the embed URLs. And with the iframe, actually and then how to link build to it so yeah, by all means, have at it.

Bradley: I think what he's asking is like with you know, when when it comes to a money site, if you make changes and it starts doing the Google dance when we're not supposed to touch it really for like three weeks while it's doing the dance, I think that's kind of what he's asking about. Are the new g sites also sandbox meaning when they are doing the Google dance should we not make any changes to them?

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Marco: I've never taken a look I've never bothered all rules are off. You see a G site get permanently sandbox, please let me know.

Bradley: Yeah, and I don't think I've never been. I don't know about the sandbox being the proper term. But I know that g g sites from the drive stacks typically, at least in my experience, they, for the first several weeks, they end up they go in and out of the index, or though they may remain index, but they won't be in the top 10 pages and then it pops in and then it pops back out and pops in and pops back out. And it does that dance that significant dance for the first several weeks, at least for most of the projects that I've I work on, I've noticed that.

And so I don't know if that's technically the sandbox, or if that's just the dance, I think that's more that's

Marco: that's a dance a sandbox is when it'll hit a position, whatever it is, a lot of times second or third page, and you start hitting just hitting it with everything, you know because you're trying to get it the first page and it won't move. It's simply no matter what you do. It will not move that that's a sandbox that's or it just won't wrap that's different than seeing the ranking and then it goes off, and then it comes back and then all of a sudden it's on the first page, then it'll be on page 10, then it'll again, it'll look like it's been deindexed. And then it finally settles in whatever place is going to settle so that you can do whatever you want with it. We usually know once we've done hitting it with everything, we let it go for a while, so so that I don't know. So I had simmered and cooks up really good. And then you have other URLs that you can target, that you can use for link building while that's going on, is that necessary to continue hitting that g site over and over again, although I can't say from just from experience, they can hit it with literally anything and it'll take it like a champ.

Bradley: Yeah. Please, sir, my apps more. So, all right, that was a good question.

Does Long Form Content Perform Better Than Shorter Forms?

The next one is uh, let's see. Happy New Year. Hump Day Hangouts. Awesome. He says in a recent Hump Day Hangout, you spoke briefly on long-form content is now performed a preferred over shorter form, content can you guys speak to that. And what you see with that moving forward, cheers. Okay. Yeah. So I think what you're talking about is years ago, the way that silo structure we used to the best way that silo structure, or when we would build silos out on a website, the best way to do it years ago was to separate each individual keyword out that you wanted to, you know, optimize for, and try to rank a separate page or post for each keyword. So each, each post or page would be optimized primarily for one keyword, right? And so you might have let's say that in you know, I don't know we'll just use the tree removal as an example that could be a potential silo right. And so there might be you know, five different versions or variations of tree removal Service, emergency tree removal, pine tree removal, dead tree removal, right.

Those could each be individual versions or variations of the tree removal keyword. So what we used to do is we would have, you know, Tree Removal would be the primary, you know, the top of the silo. So that would be the most the broadest of keywords. So we would put that at the top of the silo. And then for each and every one of those supporting keywords that I was just talking about long-tail versions of it, we would have a separate post for each one of those optimize specifically for that, that phrase, and all of those would obviously link back to the top of the silo. So the silo landing page, which would be tree removal. However, what happened is a lot because those keyword themes are so closely related. It kind of created redundancy within the silo, right? A lot of times the same things would be set over and over and over again. And it's you know, because it was the same theme, right, the same topic, and they were so closely related that it just did.

It used to work really well. But what I found was after, I don't know, one of the panda updates, I think it was around the 2015 timeframe. That longer-form content seemed to work better. In other words, instead of creating separate pages or posts for each and every keyword that you want to rank for, you would put all of your closely related keywords within a particular theme onto one long-form page, which would be the top of the silo. So in this case, tree removal, the page, which would be the top of the silo would include all of those other keywords in there. And so the content itself could be a lot longer it could be you know, we used to do 800 to 1000 words on for the top of the silo, and now it could be 2,500 words for the top, top of silo page. And then what happens is, what I recommend is having sections so header headings sections, within the content where you have, you know, you're optimizing for each one of those variations. So now you've got one really like a three rotative piece of content that includes your, your primary keyword, as well as all of the supporting keywords, then if you need any additional push for any of your, for that page in particular or for anyone of the supporting keywords, then you can always do a post within that, that silo within that category that's optimized for whatever keyword it is that you need the additional push for. But my point is, instead of having, you know, five or six articles, top of silo with four or five supporting articles that are all basically saying the same thing anyway, you put it all into one long-form copy, or one long-form page that mentions all of those other keywords, you break it out into logical sections. You can even put a table of content or jump links at the top of it. If it's really long, right, those work really well too so that somebody could click on it and it would jump them down to that section on the page. Then what happens is you rank that or you know, publish that page, give it some time. So where that settles in, if you need an additional push for any of the keywords that you're trying to rank for on that page, then that's when you can publish blog posts, within that silo to link back to that page. And remember, if you put a table of contents in with jump links to each one of the sections, the headings sections on that long-form page, if you're doing a blog post to push one of those keywords from, you know, one of those supporting keywords, you can link back directly to that jump link to so now you're getting you to know, links built to the jump link through that keyword onto that primary page, if that makes sense. So, you know, once that kind of shift occurred, and it went from doing everything where all pages were singularly optimized for one keyword to the longer form stuff. I've had a lot of, you know, over the years I've seen I even took sites that started to perform like didn't perform as good as they used to, and consolidated content into one place.

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And actually seen ranking boost from that. So that's what I was saying about going forward. I think Google doesn't like thin content pages. You guys should all know that. And so when you optimize these little these pages or posts for one singular keyword, and it's kind of thin on content, you're better off developing a much more thorough piece of content that connects all of those dots together if that makes sense. Any comment on that?

Marco: No. Okay. I'm good.

Bradley: I didn't know if anybody else wanted to comment on that. Alright,

How Would You Deal With A Person Who Believes That Blog Post Should Not Be Shared On Social Media?

so Austin Zot Don is up. He says, one of my clients just recently brought on a social media person. Today that person tells me that he doesn't want me to post blog posts, videos or anything else to any of the social media platforms. He says blog posts should stay on the blog. What's the best way for me to respond to this ridiculous demand?

Adam: Yeah, that's Jordan, if you scroll down real quick or check it out, you can check out Jordan's response. I think that's pretty good. But yeah,

Bradley: I agree. I read that earlier, Jordan says to go one level higher than him or her and tell their boss why it's vital if the social media person won't listen, why would you write content? He wouldn't amplify. And I agree with that. I would say the same thing. As far as what Jordan says, I would go above them. I mean, you remember that whoever hired you for doing SEO hired you to do SEO? They didn't hire the social media person to do SEO, they hired you to do SEO. And social media plays a part in SEO. So but, you know, SEO doesn't typically play a part in social media. In other words, you have to you should be using social media to amplify to promote the content that you produce, because it helps with SEO. But, you know, the social media person doesn't have to really do anything for SEO. I agree with what Jordan said is go back to the person that hired you. And say that to them. So you know, you hired me to do SEO, this helps with SEO, I understand your social media person wants to control all the social media, that's fine. But I, I would have the content get sent to them and make sure that they're publishing it, then at least if nothing else, but again, I would remind the owner, the business owner, that the reason why they hired you is for your expertise and what kind of results you can achieve.

Hernan: Yeah, yeah, I agree. I totally, totally agree with what the guys have said here. I would say that there, there are a couple of things that will impact the reach on for, for instance, Facebook posts. So there are a couple of things that you can do or that social media person could do to actually still get content to the page and still get you the SEO benefits. For instance, if you're posting a link on Facebook, you know how the Open Graph Well, you know, Facebook will go in and crawl the Open Graph. So we'll bring the image the title on the description of the page, right. And if you have like a little bit of body copy, and then you have the link and whatnot, that gets, let's say, X amount of reach. But if instead of doing that you upload an image to Facebook, and you keep everything else the same, you still put the link in there, it won't be a link post, it will be an image post, and that will boost the reach that those publications have, you still have that link going to that page from a social media post, but without interfering with their reach. So they're like a little bit of common ground. And at the end of the day, if you're talking about promotion, and you're talking about branding, you want to work hand in hand with this person, you know, because at the end of the day, that person is trying to get buyers, leads, sellers, on social media while you're trying to get them on Google and at the end of day, you know, you need to be working to get them intense.

Marco: I think I would actually be a little more radical. Surprise. Surprise! But that to me, this POFU, Austin. If you're getting results and you've steadily been getting results through whatever it is that you do, and then comes to social media person brand new, telling you what to do, then do the Jordan but not only that, you go to the person that's above that or the person who you signed the contract with, the person who you deal with, but I'm getting the results. You want me to continue getting results to get this person out of my way, figure out another way to get this person and as Hernan said, Baby, you can cooperate but never with this person telling you what to do as Bradley said, social media person does not know SEO, they think that they do and they think that they're God's gift to the SEO world but they're not. They know how to be social. Your job is to get results not to really be social though. It is part of the job and you should have someone. For that, to me, yes, it's going a step above or to whoever it is that you need to go to. If you want me to keep getting results, I need this person out of my way. And if you don't, then I just walk away because I can't work like this. Yeah, this is not how I work this. This is not when you and I talked, this was not part of the deal part of the day, and if this is going to include me having to go with this person that teaches person SEO, that I'm gonna have to charge a whole lot more money for a consultation because that's not in the work description. I'm sorry.

Bradley: Yeah, yeah, I agree. I mean, I would say if the social media person doesn't want your posts being automatically published to the social media channels, that's fine. You know, there can be a compromise. The compromise should be in that case that the content still gets published to social media channels, but it gets done manually so the social media person can dress it up, pretty it up, do whatever they want to do to it, but it should still be posted is the point, right. So I agree with what Marco said, you know, you'd have to say, look, this wasn't part of the arrangement when we set the terms of our agreement. And now you've thrown this into the mix. So we're going to have to, you know, either rework the agreement, or we're going to have to bring it back to what was originally agreed to. I agree with what Marco says.

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Is There A List Of Deliverables That You Need To Provide For Your VA To Build Out The SEO Shield?

Okay, so the next question is, I signed up for the SEO shield or for a new project that will be going live in a couple of weeks. Is there a list of deliverables that I need to provide for your VA to build it out? whatever's in the order sheet. I mean, you place the order, but then when you go to the place, submit the details for the order, it's whatever's in there, do we have a pre-populated list of deliver of the list of requirements for these things, guys?

Adam: Yeah, the best way is what you said Bradley, maybe we're working on getting a little bit better information for you. So you see that before but yeah, the process there is to just make it streamlines your order. And then once you go to your dashboard at mgyb.co, you can go in and it'll have everything listed out that you need to provide. So I did see who or who asked that. But yeah, that's the process if you then have questions, you know, feel free to reach out to support and you know, point in the right direction.

Bradley: Yeah, I'm thinking we should maybe at some point, put on the sales page, like a link to a PDF that shows what's needed or something, you know what I mean?

Adam: Um, yeah, it's in the works it's probably going to be in the next 30-60 days, we're going to be video so they can be updated because you know, things go along, you know, maybe we change something the way something's done, but yeah, we'll have that setup.

Bradley: Okay, cool.

Marco: They can just write to support at mgyb.co, since this is what support is for, right, these questions. This doesn't involve SEO or any SEO advice. It's okay. So how does the order work? How does the ordering process work? What do I need to provide? That's perfect because Rishel is awesome answering those types of questions, and if she has questions that she'll come to either Rob or me and ask us for input on how she should answer. So by all means, right to support, Rishel is great. She's doing a fantastic job and I just wanted to make it public that are and as a matter of fact, let me give a shout out the new year to Chris Greenhow, who has been with Semantic Mastery support for like, seems like forever. And we don't ever run into support issues because he can usually just deal with everything and he knows how to contact us and get everything done. I think we have a really smooth system and we have some great people with great people skills. So shout out to our support board, both at Semantic Mastery and MGYB.

Bradley: Yeah, God bless Chris for being that guy because of the support guy. I've attempted to do it like once or twice in my career, and I don't know how anybody can be a support person. So he's worth his weight in gold.

How Many GMB Posts Do You Need For A Silo?

Alright, the next question is from Nathan. He says when siloing GMB posts, how many do you typically use for each silo? As many as it takes? Nathan? Do you try to limit silence to five to 10 posts? Now? I mean it there's, there's no reason to limit it.

There's no, there's no reason to limit the number of posts within a silo that I'm aware of. Okay. So there's no, no, like, hard limit as to a number of posts. It's just as many as you need, really. And that would be the same for the next question when siloing website posts or pages do you try to limit those to a certain number of pages or posts? Or do you continue siling until you run out of content related to the top-level keyword? Well, I mean, yeah, there's no limit to that either. And here's the thing, you know, again, I always do what it's necessary to get results. Sometimes you'll be able to get results with just a couple of, you know, maybe two or sometimes you don't need any supporting posts at all.

But within a proper silo, it would have supporting posts. And sometimes I'll get results with two or three posts. And other times it might take 20. You know, it just depends. And it's not, you know, you could run out of keywords. But that doesn't mean that you couldn't publish additional blog posts with the same keywords, right? Just you say things in a different way. That's why I like curated content so well because you're not curating content, you're using other people's content to create a to publish a post, right? Where you're highlighting, or you're highlighting other people's opinions or content about a particular topic or subject. And so that's why I like curating because if, like, let's say that you've got six keywords in a silo, right? Then if you had a blog post published for each one of those keywords, so your top-level keyword in five supporting posts, and then you run out of content, you wouldn't you know, if you just did one piece of content per keyword, then you'd be out after but if you didn't get the results that you needed, you should continue publishing posts within that silo. So that's why, you know, again, curated content works so well, because each time you're publishing a post, you're pulling in other people's content. So you don't really have to come up with original content is my point. All you got to do is come up with an idea for a post and then go find content to support or too, either to support your opinion or to object to the opinion that you're in sometimes those make really good posts to like, argumentative posts, right, where you show a differing opinion, right? So you show both sides of it, but that's what I like about that because with a good VA. A good VA doesn't even doesn't have to be a subject matter expert. All they have to do is be able to locate good content about a particular topic. And then, you know, put it together in a blog post with some commentary injected in between each piece of curated content and that's all that's needed.

Alright, so you can produce content very quickly. It's much better because it's usually you're citing right you're citing other subject matter experts instead of trying to be a subject matter expert all you're doing is locating content written or developed by subject matter experts and it using that in a post where you're injecting some commentary and that's about it. Okay, so again, it's not a number of is not any certain number of it. I always like to do as many as it takes to get results. Period. All right.

Wayne Social Buzz me that's what he says so, so true. What's up the lane, Happy New Year, by the way, he says social media people do not know how to get traffic. If you believe that then you believe everyone on Instagram is rich, skinny and pretty. And social. Wayne also says plumbers cannot do the work of a contractor social media people are the plumbers. They can get your ship moving, but they can't build a rebuild. Okay.

All right. I think we had a couple of other questions that Adam pointed out from the Facebook group earlier. So let's go ahead and slack if you want to open them or I can I've got them here. All right, I've got them here.

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What Should You Look For When Assessing A Niche For Lead Gen?

Alright, so the first one was Patrick Smith. He says I was brought up in SEO hearing that citations of backlinks were the best ways to assess how competitive niches since that was all you had to do besides a solid site to rank since that is obviously not true. What exactly should I look for when assessing a niche for something like lead gen?

That's a good question. You know, obviously, backlinks and citations play a role. But when you're talking about local stuff to especially when you're talking about GMB stuff Now, remember, proximity is a big issue which is specifically what local lease pro was all about. was finding a way to await a kind of a way to get GMB assets verified for exact locations that you wanted to get leads from the right so that we were basically playing with the proximity issue as opposed to fighting it right, by just getting more GM bees. But that's not really I mean, although I do understand that it's apparently the Google wrath may be over when it comes to suspending GM bees. At least that's what I'm hearing. I don't I'm not going to confirm that. But that's what I'm hearing. So it may be that we're going to be able to start doing that again soon. But yeah, there's a lot of things I think Marco would be better just explaining this, which is what he started to do in the thread anyways, but there's a lot of things that you can look at, I don't look at third party metrics that much anymore, they can certainly play a role. But you know, looking at the number of citations or the number of backlinks or the quality of backlinks isn't necessarily going to mean that you're going to determine your competitive level because if you have your entity, correct, which is what we've been teaching, right? And Marco can talk more about this, but if you have your entity correct, and you're on page type, you can outrank many different competitors that might have a shit ton of backlinks, but they don't have their entity right or they have an ambiguous rated entity. In other words, there's some sort of vagueness about the entity so you can come in with a fraction of any off-page work and outrank it and again, like Marco points out in his thread, if you look at what Jeffrey Smith has been able to do with strictly on-page and developing the entities correctly, he can outrank massive authority sites with no backlinks and it's all because he's he knows how to do that. So Marco, what would you say about that?

Marco: I would say exactly that and like okay, so we could add semantic mastery teach and on-page SEO course, and siloing and interlinking, and everything else but Jeffrey Smith, and I like I hate reinventing the wheel. And what I would do is go and try to copy what he did because of him to me, he's the master at this. Why would I go and try to outdo the master unless I could, in which case, I'd go and tell him Hey Jeffrey, which we often to try this and see how that does with whatever it is that you're doing and then get back to, or just whatever we can think of. But in these terms, it's, you know, the Whelan's already invented and nobody has come up with anything better. There's nothing better than SEO Ultimate Boot Camp as far as doing your market research. You're right the top-level categories I had to determine top-level categories, how to find them, and then the supporting and then everything else that you need to do in order to do what it is that Jeffrey does, which is as you said, outrank others with just the way that he sets up his websites. Of course, the training of it, it is a lesson intensive and you know, there is a learning curve. And you know, he goes into some terms that you really have to think about. But having said that, dude, nothing beats what Jeffrey has done I wouldn't even try. I don't care to try because most of the stuff that I do is off-page anyway. So this is a perfect complement to what we do off-page.

Bradley: Yeah, I would agree that what Jeffrey has been able to or his course on-page, SEO Bootcamp it's fabulous guys, it's incredible. You know, that's why we didn't end up ever creating an on-page course because there was no reason to try to compete with what Jeffrey put together it's fabulous. So we just from promoting his ever since we saw it. So I would highly recommend you do that because again, you know if you have your on-page right and your entity information correct you can now rank with a fraction of the off-page stuff. You can outrank, you know, even fierce competitors. And so that's the important thing. And then if you're using the, you know, the entity, the SEO shield, which is like your entity loop, right, so all of that stuff, surround, you create this entity and you have all of your tier one branded entity assets, and you use those as your SEO shield, then you can just hammer that stuff with our link building packages from MGYB. And even though your money site won't show backlinks like your competitors do because you're not building directly to your money site, you'll still outrank them. Does that make sense? And that's why looking at those third-party tools for a number of citations and for backlinks, backlink analysis doesn't necessarily mean anything, because you can end up outranking them without with only, you know, a mere fraction of what those numbers are showing, because you're doing all of your external SEO, to your SEO shield as opposed directly to your money site.

Marco: I talked about what Dadia shared in the mastermind. And in RYS Academy, I think he shared it there to where he's doing a case study on ecommerce, I can't say the niche, right, you know how people are. And this is a client of his. But I mean, we do up for a fraction of the money that these big players in the industry are paying for marketing. He's able to go in there and just take clients so we take money away from these people who are spending hundreds of thousands a month maybe millions a month for this niche. So you were talking about the Amazon, Lowe's, Walmart, you name it, they're in the space and he's in there, fighting it out and eventually he'll be able to practically own the niche which is incredible for 1200 bucks when you can do it for 1200 bucks, go in there and compete. For top-level category, I don't know anything else that you could do to match that add to that the entity that like the branding course that branded did but what you do a paid ads and you send traffic targeted traffic that's a niche-specific and hyper-targeted to whatever it is that you're doing, whether it's local, or whether it's for your brand, and that's money. It's money in the bank you're in. I think Patrick is in the mastermind, isn't he? No, no, he said he planted city, but you should be in the mastermind because all of these things are available in the mastermind, how it's done the How is in the mastermind?

Bradley: Yeah. Okay, we're almost out of time.

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Local Lease Pro No Longer Offered As A Standalone Course

This one is from Patrick, he says heard that Local Lease Pro is no longer offered as a standalone course in part due to the way Google's GMB policies have changed recently and I was directed to local GMB Pro is the replacement question is about why local lease pro method is no longer recommended. And that's precisely why Patrick is what I was just talking about earlier was the fact that because what we're doing is getting spammed GMB listings like in other words, GMB listings, that didn't actually exist. There wasn't enough physical location for that business essentially in. The problem was that when it started, it became a lot harder to get them and also, or once you would get them they would get suspended easily. And that was because Google has been on a rampage for several months about just cracking down on GMB spam. So we got away from doing that because it was getting too hard. Like we don't want to teach people how to do stuff that is going to, you know, like rework, right?

Go out and build GMBs or buy GMBs, and then you start building them out and they get suspended. Now you've wasted time and you've wasted money, right? We don't like to teach stuff that it's going to require, like churn and burn strategy, that's nothing. It's not anything I've ever liked to do. I don't like to build my business on stuff that potentially I could lose you know what I mean? I like to do work once and have it pay me over and over and over again. So that's part of the reason we got away from suggesting it was because of it was getting too hard to get spam GMBs or if you were able to get them they were too easily suspended. Right. So we kind of switch back to going to what we had originally been teaching which was the local GMB pro method which is how to get the best results from a GMB and even overcome the proximity issue. Although that is a lot stricter now than it was when we first developed it. I know you can still get over the proximity issue.

There's no doubt you can overpower that but it does require more than it used to to to overcome that because the proximity is you know, the proximity filter for GMB is a lot tighter now than it used to be. It's a lot stricter. Okay.

He says if I got the local GMB pro would I still be able to accomplish the same kind of business model which is quick map ranking without sight and simple flat fee rental using the local GMB process. I really like to be able to outsource almost all of the GMB ranking process to MGYB and follow a repeatable process to stack success. Thank you. Yeah, of course, MGYB would excuse me out local GMB pro would still teach you how to rank any GMB that you get. So it would be up to you to get the GMAT whether you're doing that in a legit manner which means you're getting an actual address somewhere where you can verify you know, get a postcard set to so you can verify or if you can buy GMBsthat you know if you can buy GMBs that get verified from somewhere like you used to be able to from us and you want to and you want to get the best results from those GMBslocal GMB pros absolutely teach you how to do that. A lot of the stuff that you're going to we're going to tell you to do to rank GMB is going to be stuff that we sell in Mgi be anyways, right, which is the SEO shield, essentially your entity loop. All of that should be done. You know, our ys drive stats, all of those things can all help to rank a GMB. Whether it has a self-hosted website or not. It doesn't matter. Right, we can get results with just a GMB on the GMB website, but it still kind of includes all the other stuff that we were talking about. You know, our SEO shield stuff. That makes sense. Do you want to comment on that Marco?

Marco: No, it was fine. Okay.

Bradley: So yeah, as far as our you know, outsourcing all that stuff. I mean, again, local GMB Pro was just it was a lot more in-depth. It was more for more competitive GMBs. So in other words, if you like local lease pro was all about trying to find and identify the really easy map ranking opportunities. And then so you go out and say, you know, you register 20 GMB across a metropolitan area, and out of those, you know, eight out of those 20 might rank overnight with little to no work at all because of the proximity issue and you were able to just hit all, you know, check all the boxes to rank really well because you found low competition not very many other businesses registered in the same zip code, you know, all that kind of stuff, but with the local GMB pro method, it's about whatever GMB is that you have to get the most the best results even in very, very competitive areas. It's how to get results from those GMBs. That makes sense.

Okay. All right. I think we're about wrapped up.

How To Create Location-Based Silos Using Tags

The last one, I would say, Daniel, I see that you've just recently joined the mastermind. This is a question he has about some locations, some siloing for a service area business with both service silos and location silos. And Daniel, I recently had been talking in the mastermind about how to create site location-based silos using tags. And it's not the traditional silo method. It's a bit different than what you're you would be used to. And I've talked about that in multiple mastermind webinars. And in fact, there's a post where I, that I replied to one of the other members in the mastermind recently, I think it's Mandy, where I pointed out the lesson URLs where I talked about location siloing using tags. So just go do a search inside the Semantic Mastery Mastermind Facebook group, and you'll find it Okay. And then just go watch those and you'll see that my opinion is the that's how I've been doing all of my service area business websites when that whenever I've lived patient-based silos. I've been using this the tag method for I don't know about a year and a half now. So go take a look at those and you'll see what I'm talking about.

Marco: We have AI, Bert working inside the Semantic Mastery, video archives, or mastermind video archives, so he could just go use the search function and look for whatever it is that that he's interested in siloing just whatever it is type it in. It's one of the modules, it says search 119, I think it is 120 whatever it is, it's in there. Just go into type the keyword that you're looking for, and you're going to get everything associated with that keyword. So use it.

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Bradley: Yeah.

Can You Rank A Google Site And GMB While Waiting To Book A Client?

Alright, the last question and we're gonna wrap it up because it's five o'clock is. He says, Can you rank a Google site without a GMB rank and rent without a client until the site is rendered? Sure you can. I mean, you can rank up a Google site. If you're talking about sites, Google com. Yes. You can also rank a GMB right. If you go out and create a, you know, a fake GMB listing with a generic company name or whatever, you can rank that, again, you can rank I mean, you don't have to have a client to do that. That's how I got started in this business. So I would rank stuff, including maps listings, and then I would once they would rank and start generating leads then I would call who you know what the type of business that it was for and then try to find somebody that was willing to at the time I just did flat fee rentals, least on a monthly basis before I switched into pay per lead or equity share.

Or revenue share, I should say. So anyway, yeah, you can absolutely do that. That's it. You just can't rank in the three-pack right? Without a GMB, right? Do you need a map? Yeah, you need having you need that. You need that GMB listing. That's correct.

So, all right, everybody. Well, thanks for being here. Happy New Year to you all. We will see you guys next week. See everyone. Bye, everyone.

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What Semantic Mastery Services Should You Use To Defend Your Brand From A Competitor’s Attack?

By April


In episode 266 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked what Semantic Mastery services should one use to defend a brand from a competitor's attack.

The exact question was:

My competitor is hitting my brand. What service could i order or technique to defend or make my brand strong and from getting hit with negative SEO from competitor

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Weekly Digital Marketing QA – Hump Day Hangouts – Episode 266

By April

Click on the video above to watch Episode 266 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.



Adam: Hey complaining about AWeber. If you're using a Weber I suggest you go look at Active Campaign or something. But anyways, that said, welcome to Hump Day Hangouts number 266. We got the pre-holiday special Hump Day Hangouts going here. I almost put on like my reindeer ears. But I withheld. I'll be back next week. And I think the guys are going to have some, maybe some outfits or we'll see it. Hernan is giving me a vigorous yes. Yeah, I think he's going to dress up as Santa Claus. Man. That is awesome.

Hernan: Hey man. Thank you for doing that. Hey, man. It's like 1000 degrees right now.

Adam: That's right. You're in the upside-down, aren't you?

Hernan: Yeah.

Adam: Well, Hey, everybody. Before we get into it, we're gonna say hi to everyone real quick. And then we got a few quick announcements, some really good stuff going on, especially with the holidays. And then we will get into it. We got a lot of questions today. So, Bradley, how are you doing today, man? How's Virginia treating you?

Bradley: Good. I was almost late because I was talking to a prospect that was looking for SEO services that found me through my SEO Virginia horrible drive stack g G Site that I built when back in 2015 so I just making a comment just kind of giggling with Marco about it because that was from way back in 2015 and I still ranked number one I still get leads from it so pretty interesting.

Adam: That's awesome. Good day, man. Yeah, that well, you know, it doesn't work but I guess you're gonna have to take the lead anyways.

Bradley: I don't think Google's gonna shut it down any minute now.

Adam: Hernan, how you doing man down there in the other hemisphere?

Hernan: I'm good, man. All's good. Everything's good. Getting ready to spend some time with the family. Diving into some new ways of marketing and communication with potential prospects. So that's going to be good. We're going to be talking a little bit more about that in upcoming episodes. So, all good, man! I'm excited to be here.

Adam: Outstanding. Chris, how about you? Are you home in Austria?

Chris: Yeah, I'm home in Austria and I guess I prepared a little bit early because last year it was always Hernan. And this year I put up the Christmas tree as well just for the help the Hangouts. But yeah, like we'll see what's happening next week then.

Adam: Outstanding. And Marco, how about yourself. How you doing, man?

Marco: I am doing really good, man. Two charity webinars already in the can. The next one scheduled for next Monday and it will give a lot of great information for people who donate. So that's the only thing you have to do is go and donate. But this year, like we have a whole bunch of awesome prizes that we're going to give to people who have donated. For example, a couple of hours of my time, two people at each one will get an hour syndicated they'll be drive stack, syndication networks, there's going to be Dadea donated five embed gigs and five-link building gigs. So that's one that's five people who will win the embed, plus link building game, right? Which is, which is awesome. You aim that at anything that set up right? And that juices just gonna flow in and push it up. So I'm excited the charity is doing well. We're collecting money people have been awesome donating, but we do not. We always need more. We always need more. Poor kids.

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Adam: So I know a lot of people know about this, but can you tell everyone because we get new viewers all the time what the charity is or who had benefits.

Marco: So the idea is to take children who are at risk. And by at risk, it's either they come with us or they it's drugs, it's abusive, it's violence, it's prostitution. Child prostitution is rampant. That's how it is in the third world. You got a lot of pervs who come over and take advantage of that poverty. So what we want to do is we take these kids and we give them an option. You come with us, we'll give you everything you need to go to school shoes, uniforms, books, we tutor them on Saturday. We take them through mentorship programs, because we also want to create community leaders so that other children have someone else to look up to. There's another hero, right? It is that just the drug dealer with the fancy car because he right now, he's the hero we want. We want to show them another aspect of reality, of life that there are other heroes that they can emulate rather than following the drug dealer to a slow death.

I talked about Fernando one of our biggest success story he started out with with eight or nine of his friends, right? Running around sometimes coming to a charity and sometimes it's not. He's the one who stuck it out, the other ones who didn't are dead. And so that's the choice that these children are making. They come and they get an education, tutoring tech school, and then we place them with with big companies because we train them for the right jobs, for the jobs that are in demand in Costa Rica. So it's either that or you die. So that's the fucking option, guys. It's incredible. You have no idea poverty in the third world and Hernan knows, for the patchy what is the onset? Gotta say is another place to do. So that that's my passion. I did that my magnificent obsession. My magnificent obsession is doing everything I can to help people make money.

Google so that I can make money. But my passion doesn't feed me, right? My passion is something, it feeds my soul. But I need to make money in order to go and really work at my passion or good which is what I do. And so thank you guys I know Hernan, I'd like to thank him personally. Because he's awesome. He donates every year. So thanks a ton and you guys will always make this up this possible. Thank you.

Adam: Yeah. How much does it cost it to take care of a kid get him in classes get them in all this for a year?

Marco: 200 bucks per child and that includes everything and includes the tutor includes the mentorship. We do these weekend getaways. We make ourselves available. The family sometimes needs food. They have a tin roof, cardboard walls and nothing and on the fucking windows. That's the conditions that they're living in the shack.It's horrible. They have open sewage, you name it. It's there and it's worse than you imagine the worst that you can possibly imagine. And it's worse than that.

Adam: Gotcha now well and I want to say to to everyone like I know we've had some large donations in years past. I'm sure you've already gotten some this year but it's one of those where truly every little bit helps and Marco I know you're not restricting you know, access to the webinars based it's any donation amount, right?

Marco: Absolutely not. It's your heart is going to tell you what of course you want. Your heart dictates to donate. And your wallet dictates how much you got a big wallet. Open that motherfucker man. People need it. Yeah, people need it. And I'm this year I'm matching every all the donations I will tell you that I'm matching $1 for dollar

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Adam: Yep. that's awesome. Well, we're going to be throwing some more on top of that. We got some awesome holiday specials coming up, you guys, and anyone who donates is going to get some special stuff there. So, you know, you could donate $1 you can donate $100 and donate $1,000 again, whatever you can like, what's your heart your wallet tells you so you can this has been a really good thing. Marco is it's been like three or four years now.

Marco: We started doing our own little thing, and then it's just picked up. So this is what the third or fourth year. But I've been helping them for like 9 or 10 years. Nice from from way back when my wife and I started helping them so it's been a while.

Adam: Good deal. Well, you know, I mentioned some special stuff coming up with the holidays. So we're going to have more coming out about that and then wanted to let everyone know to. Next week we've got a really special Hump Day Hangouts. We're not gonna have time for questions. If you've got them up there, you know, maybe we can try to take them into the Facebook group. We'll do what we can but we will wanted to sit down and say, hey, what could we do at the end of the year that would, that would help everyone going into 2020. And we're going to cover a lot of various we're going to keep it into short segments, and we're bringing on some guests as well, we're going to have Rob Feel. Of course your motive him co creator of RYS Reloaded, helping, I'm going to call him the Chief Operating Officer at MGYB, the guy who gets shit done and, you know, gave me some great advice, some insights, POFU Live.

And then as well, we're gonna have Jeffrey Smith, the on page master SEO bootcamp, SEO ultimate plugin, he's going to come in and be laying down some good stuff as well. So you do not want to miss that. We're going to go a little bit longer, but we'll start at the same time next week and we're going to cover a lot of ground. And after that, we are going to have some holiday specials going on. But after that, there won't be a Hump Day Hangout until 2020. It turns out that it does fall on Christmas Day. And I think we all want to be spending time with our friends and family doing that. And we realized that probably not a lot of people are going to be maybe attending. So we're going to go ahead and push it back to I believe it's January 2nd, because then the first Wednesday in 2020 falls on New Year's Day. So that's a holiday as well. So we're just pushing it back to one day. So we're going to go next week, be there, we're going to have some good stuff going on some great guests, some good knowledge, as well as some awesome holiday specials. And then the next Hump Day hangout will be on January 2, 2020. As well, too, man, we've had a lot of stuff going on Bradley and the mastermind is getting what they're getting a webinar a couple days before Christmas, aren't they? You move that up? So you could squeeze one in before Christmas?

Bradley: Yeah, we're going to do that on Monday, the 23rd as opposed to Christmas Day, or the day after Christmas is when it would have been Thursday. So yeah, we're going to do that on Monday, the 23rd

Adam: awesome, and then you just got done. Correct me if I'm wrong about Monday with the second half of the branding training is that

Bradley: yes, that's been all edited now and chopped up should be in the membership area soon by the end by the end of this week. And then I've still got to add all the notes and individual lessons. But in case anybody missed that the YouTube training was already been split up, there was I think 15 videos for the first part that were created out of that almost three hour webinar. And I think there was 14 for the GDN Ad, the Display Network portion of the training. So that was almost another I was almost three hours also. So it was like out of six hours of content. I think we ended up with almost almost 30 videos and everything's been split up now and it's got all the notes and everything so it's a really good course in fact, I don't think we I think we took down all the specials for that one if we haven't we need to.

Adam: Yeah, but there might be something in the holidays but regardless, yeah, that is a great course. I'll put the link in there. Really. Bradley went above and beyond on this and cranking this out before the holidays. Bradley I'll let you add on to this but I call it kind of the massive branding course you know if you want to build a brand for yourself which you should be doing. I think Hernan can chime in on that but or for your clients and charge them for this service, right? This is you know, another one of those no brainers Just do it. But what you guys want to add on to that?

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Bradley: Yeah, I did. I actually was playing around today with some ad campaigns that I'm running for some of my own projects. And I discovered or kind of figured out a way to even build out the custom intent audiences even more thoroughly. It's a more efficient way to build out these audiences to make sure that you really getting targeted. Your ads are only being shown to people that are really targeted. So I'm going to probably record a supplemental video and add it to the training specifically about that. But yeah, I agree. I mean, I hit this over. I repeated this throughout the training. Every everything that I talked about in the branding training should be applied to you as the consultant or the agency owner should be applied to your brand first.

Before you set this up for any clients, you should do it for yourself. And you should just plan on constantly running branding campaigns so that you can start to fill that pipeline full of prospects. That's the number one thing holding people back, we get it through all of our surveys over and over and over again. We hear people say, their number one biggest problem is getting clients. Well, what are you doing to continually keep your pipeline full of clients or prospects? If you're not doing something, then it's your fault that you don't have a continuous steady stream of new clients coming in the door. It's because if you keep doing what you've always done, your results aren't going to get any different. So, the branding training was essentially for you to learn how to do that on your own, for your own agency first, your own business first. But then it's also something that you can offer to clients and it's a way that you can generate revenue. I showed in the YouTube training how to actually find prospects that are currently trying to use YouTube for leads that are failing miserably. So anyways, it's a good course. I would recommend everybody check it out. By the way, if you're in the mastermind you get that for free.

Marco: Something like that out something real quick before you go on to. There's a question whether you should brand whether if you've read the patent, if you've read BERT, and if you read about neural matching, which is trying to do away with EMDs and spamming of titles, especially in local searches, the map results. And you think that branding is optional. You're nuts. You're nuts. Branding is no longer optional Semantic Web brand plus location plus keyword association is what wins the game. I just gave you the keys to the kingdom. It doesn't doesn't seem that way because oh, it's just Marco talking shit. I just gave you the keys to the kingdom. Apply it, use our shit and see how you do?

Hernan: Yeah. I'm just going to add something real quick. I don't remember who said this, is that the number one is the most dangerous number for any business. Like, if you haven't one conversation, if you're sending one email, if you're talking to one prospect, if you're doing like, if you build like one back end, you know, like it all of that stuff is like the most dangerous thing that you could do for your business. So with branding, what we basically do is we sold that completely, right? You will never have to worry about the influx of leads again, think about that the POFU that you gain by just being in that position where you know, people are just coming your way, right? How much more you can charge people. And because you're not going you're not going either out call and say hey, I want to work with you. People are coming to you're saying hey, yeah, you're the Scott. You're that person. I saw you there, I saw you here. So I think and that that multiplying effect also applies for your client. So it's a really good tool to have in your toolbox for yourself as a consultant as the breadwinner as the marketing head, or the the guy before behind your agency, it doesn't matter if you have like two or three clients, if you have like, 30, right, you're still the guy behind all of it. And not only that, but that multiplying effect will trickle down to your business to your clients, and they will see the effect as well. So that will, you know, put you in a much more powerful position, my opinion, so it's really good for you. Good.

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Adam: All right. Well, before we get into questions here, just want to wrap this up and say, Hey, if you're watching this for the first time, thanks for watching, make sure especially to attend next week and check out the holiday special Hump Day hangout webinar. And then in the meantime, head over to battle plan dot Semantic Mastery calm grab the battle plan. It's our step by step process for getting results with everything from new websites age domains, YouTube channels, just check it out. There's a ton of value in there, we threw in some crazy bonuses. It's amazing. We love it. Well actually, I've got to look up the numbers but I don't know over a couple thousand people have also loved it. And if you're wanting to grow your digital marketing business, then you're the type of person we'd like to have in the mastermind you've heard us talking about a little bit here. But if you want to join the experienced community, that's the place to be and you can find out more about that at mastermind.semanticmastery.com and to everyone whether or not you're in the mastermind, or you're doing things on your own. We highly advise saving time and money, head over to mgyb.co and get done for you services. We got press releases, link building, the SEO shield that is newly released. And I think it's actually available on its own right now. Not just through the Black Friday deal. We had just tons more stuff and a lot more coming. And of course, I just put the link on there. If you guys haven't yet. Please go subscribe to us on YouTube. I know we're really close to 7000 and I know that makes Bradley's day. So maybe we can hit 7000 during Hump Day Hangouts and let them know about it. So with that said, let's get into it.

Bradley: Yeah, now you've got me curious. I just gotta check 6,990 or 10 away.

Hernan: Oh, wow. Yeah, go subscribe.

Bradley: 10 from 7000 I mean, that's not like that's just a nice round number. It's not a milestone we got to get to 10,000 before we really have accomplished much, but these are all organic views. I mean, other than I had a subscribe campaign running with YouTube ads for some time but anyways. Alright, let me grab the screen. I kind of pre-answered one of these questions. Here we go. Okay, somebody confirms you got my screen.

Adam: Good. Got it. Yep. Okay.

What Is Semantic Web Algorithm?

Bradley: Stevens up first, Stephen I put a reply below where I talked both Marco and I in the last week or two, I think two weeks now have been interviewed by Matt Versteeg of the low on for the local SEO podcast, local SEO show podcast and great conversation. It's always fun to be interviewed by somebody else in the industry to have a conversation about, you know, SEO or a lot of the other podcast interviews that I've been on, have to kind of dumb it down or water it down a bit because we're talking to a broader audience, but it's kind of nice to talk to somebody that understands our industry. So we can talk shop a little bit more so by the way, Marco's. I think it just got published today. And I listened to it was a great interview with Marco. And so I had an interview with Matt about two weeks ago and I spoke about he asked a question very similar to what your question is, which is what is the Semantic Web? And so I gave him a much more thorough answer there. So I linked to that it's in our free group guys. Here's the if you go to our SEO and marketing by Semantic Mastery group. It's also in the chat now on the Hump Day Hangouts page, but it's this post from Matt Versteeg about the, you know, interview with me that he had is about 45 minutes long. But in the beginning, I talked about the Semantic Web. So just as a very quick definition, I'd like to get Marco's input on this too. But the Semantic Web is the change the move from the algorithm knowing just determining how relevant things were through search strings, right. So queries have been stringing certain words together or phrases to create to answer a query, which is what the algorithm had been for so long to now things so from strings to things, because all of it's not just about the internet or web pages anymore, right? It's about everything in our world now is connected to the web. And so that devices and entity all these things have to be given an identity some that the machines the bots can understand so that they can start to understand relationships between these things, whether it's web pages or a device, a mobile device of person, brand, it could be any number of, you know, your appliance for godsakes. Your refrigerators and light switches at home are now online. So it's a way to create entities out of things, in a way for it to understand the relationships between them, the associations between them. And so the Semantic Web was something that we kind of fight, we saw it coming, which is why our name is Semantic Mastery. Way back 2011-12 timeframe. We saw that the cement, you know, it was coming, right. So Google had already been applying for patents that were showing that the Semantic Web was coming that they were shifting over to Semantic Web and so that's kind of why we named our company. That was because we were going to optimize or learn how to optimize for the Semantic Web. And it took a lot longer for it to catch on, then we thought it took several years as we're just starting to see within the last few months again, Marco will talk much more about this.

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But some of the the more advanced algorithm updates for the Semantic Web, such as Bert, or the neuro mapping or neural networking algorithm, which is I think, just came out about two weeks ago. Those are specifically Semantic Web type updates, just like Hummingbird was one of them was one of the earlier versions of that. So it's something that we're seeing more and more like we're moving faster into it now than we have been it's been a kind of long, slow progress to get to this point. But, you know, I think that's why the stuff that Marco especially has developed over the last several years because we saw it coming. We're several years ahead. And so that's what Marco was just talking about, with you know, branding and all that. It's about the entity, right? You want to create a strong entity on the web. And there's a number of ways to do that the SEO shield being our preferred method, which works incredibly well. So Marco would say you about it.

Marco: I'm always talking into a muted mic. Well, the Semantic Web, just the Semantic Web. The idea is for web pages to have structured data in the tag, and constructed in a way that a bot can more easily interact with the page. Because the bots were having so much trouble with the unstructured data meaning they these sets of words that the bot had no clue how to interpret. So again, that the idea of the Semantic Web is just simply being able that the people who are either building the website, designing it, coding it to be able to go in and structure the data. But yes, it involves entities and it involves a whole bunch of things that I'm, in fact I'm speaking on in the charity webinars, you really want to know what this is about, catch that podcast and catch my charity webinars. That's one. And I think that the question also says, or he's asking about the that you mentioned, Bradley, the Semantic Web algorithm.

There is no Semantic Web algorithm. The algorithms are a set or different code sets that draw different data. And it's all put together on under one in a huge relational database. All of its code guys, it's just simply zeros and ones and there are sequences. And you know, for example, Semantic Mastery has a word sequence. It has a bunch of set, a number sequence and it has a bunch of other number sequences related to it, which are, you know, things, it's words that are related to it. But at the bundle, I don't want to get too deep for you guys, because I don't want to confuse you. This is not the forum for it. But the bot has to go in, grab the words, turn them into zeros and ones, right bits, bytes, and number sequences to be able to interpret it. And it has to gather all of this information from all over the web, everything that's related to whatever it is that a person is looking for, if they're looking for Semantic Mastery, to give them the best result for the query. So we have several, not that not just one algorithm at play, but it all ends up in what Google is calling a ranking score, which of course they're not making public. Then we don't know-how in a route world it accrues exponentially, of course, but we don't know exactly what a cruise ranking score but we do have a great idea for example, from Bert, from the PageRank algorithm, from the ranking score algorithm, and from the distance graph algorithm, right? We've talked about seat sites and seat set. So there is no one Semantic Web algorithm that doesn't exist. What does exist is a whole bunch of different algorithms, compiling information. And they can be either really positive, which is what we work on. We work on triggering all of these positive aspects of the different algorithms that are going to get us a whole bunch of Google love. And we tried to avoid all of the negative ones that can come and really hurt what you're doing.

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If you're doing client work. You can get your client's website de-indexed if you're not doing everything correctly, and I hope that answers the question. If not go to the free Facebook group, and ask the question so that we can ask for maybe a little bit more. Better yet. Join our mastermind and ask the question. And we can and I can really go into it with you. And again, I would invite you to listen to the podcast and to listen to the charity webinars, not only the ones that I've already done, but the ones that are coming and the ones from last year where I went through all of this, and you can hear me how it's going to be all about entities and all of a sudden, Google comes out. And I said it's all about brands and entity, keyword associations. And Google finally comes out and admits just last month, this is what it's all about. As Bradley said, we're way ahead and I'm already working on next-gen, meaning I want to catch Google again in three or four years. So we're always ahead of the curve. That's why we're Semantic Mastery guy. That's why our shit works the way it does. Unmovable for years and years and years and years. That's how we do the do we do.

Have You Tried Blasing GSA Links to GMB CID And Short URL?

Bradley: Thank you for that. So Danny's up next. Danny's got several calls. Questions about link building that I'm not a spam link builder. That's why we have Dadea. So I'm going to kind of run through these very, very quickly with very short answers. But Danny, I would recommend that if you want our master link builder to actually, you know, provide some insight as to what type of links to use and that kind of stuff. I would post this question again in the Facebook group, and Dadea, our link building manager, he'll he's usually really helpful. He'll come in and answer some questions for you. He's, I'm not the spammer. I just hand it over to him and let him handle that stuff for me. But I have a basic conceptual knowledge of this. So I'll run through these very quickly. The first question was: ever tried sending GSA blast to a GMB short URL? Well, yeah, you can. But first of all your remember your short URL is a redirect. So that's not the best URL to send links to anyways. Because it's a 302 redirect. In fact, it's multiple redirects, but what you want to do is you use the GMB cid URL, right? So that's the www.google.com/maps?=cid=. Right? So that's that version of the URL is the best to send links to, yes, a send links that build links directly to that. Because we include that in the SEO shield. And that's what we throw over to do all the time. It's just all of the URLs and our SEO shield, which includes the map URL, Google Drive stack, Google Drive, folders and files, you know, all of the GMB website URL all of those, so I don't usually just use that as one target URL because I usually send a list of target URLs that all get links thrown at them, were built to them I should say. But yes, you can. You can build links to that directly.

What Is The Ideal Number Of Links To Build To A GMB?

Number two is any ideal number of links to build for a GMB? I don't have an answer for that. I tried to do as small as a package as needed to get results. And then you know, just repeated every couple of months or every three months or whatever it is trying to do link building in cycles. So I don't know what the actual number is because it's going to depend on the competition. There are too many variables there for me to give you a rule of thumb for that.

Marco: Yeah, that's what I was gonna say. It's as many as it takes. It might take just one tear, right? contextual or two that are contextual. And you'll see it when. Sometimes it doesn't take any links. We talked about that. But it's as many as it takes to get the job done. And it could take your cycling through all of your URLs hitting different aspects of that GMB, because there are a whole lot of targets that you can hit to get results. How many? As Bradley said, there are just too many variables to be able to answer that.

Do You Prefer A Direct GSA Blast To The RYS Stack?

Bradley: Yeah. For your RYS stack, would you prefer a direct GSA blast or do you build contextual tier ones and twos and then GSA blast the tier twos? Again, that's a question to post to Dadea. But I can tell you definitive 100% for sure that contextual as your first tier is the best way to go. Web 2.0 to contextual. In fact, we know Dadea recommends that you do two tiers of contextual is that if you're going to use GSA use that as a third tier. Any comment on that?

Marco: No, no, that's exactly what it says. And as a matter of fact, two tiers of web 2.0 contextual, the way that things are behaving right now should be good enough. GSA has its place when you really need to power something up. But it's sometimes, that's used as a last resort. I don't really like using GSA I prefer to just continue tearing the web two dot o contextual.

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Bradley: Yeah. Okay, so again, if you want further clarification on any of those, go check out our packages and MGYB, our link building packages, you'll see what's recommended for the different types of competition levels, and so you can kind of and those words specifically developed for that reason, because we, you know, our link building manager Dadea has been doing these types of link building pack campaigns for us for years. For me, for at least I think six maybe even seven years now. So everything that he does has been developed specifically for our methods. And so you can get an idea of what works best by just taking a look at the link building packages and the different levels of competition level packages at MGYB. Okay, and you can always ask questions in the free Facebook group and he'll jump in and answer them

Should You Create A New One Drive Page If The Existing Account Is Blocked Due To Spam?

next question is hey guys report regarding the done for you syndication network. I noticed my One Drive page was taken down and account blocked due to spam. Well, that's unfortunate. It's odd. That usually doesn't happen. So my guess is it was some sort of an anomaly. He says, Is my syndication network fine without it or should I try to build another One Drive page link to it from all of the other syndication properties? Thanks for the help as always, you know that's up to you. I can tell you right now I don't really sweat it depends on the property but something like one drive if it goes down or the syndication stops working because IFTTT hiccups or something like that, I typically don't go in and repair those things, or I'll have a VA do it if I do it. But, you know, there's a limited number of properties that we syndicate to anyways. So it is somewhat important. If, if it got to remember, sometimes these accounts can get blocked or terminated and it's algorithmic and it's something that, you know, really wasn't triggered because of spam. It just got caught up in some sort of filter. So, you know, my short answer is if you only have one project or a couple of projects, then yes, I would go ahead and take the time to build another. I think you have to build a whole nother Outlook or Live account. Microsoft account in order to, you know, attach or set up another One Drive account and then attach it to IFTTT. So I would recommend that you do that if you've got a ton of projects, and this is just one of many, then I would just, I wouldn't worry about it, I maybe do that when you've got some spare time.

Marco: Semantic Mastery always says you don't do anything yourself, you should have a VA that goes in and takes care of these things as they pop up.

Bradley: Yeah, yeah. And so just keep that in mind. And something else is, you know, if you're gonna, if you're going to have a VA do that, then make sure that you're either providing them with, you know, they're going to have to log into the account or create an account, which means that you're going to want to have that bound to their IP. Otherwise, if you try to switch between, like if you have a VA in the Philippines, just as an example. And you're in the US and you try to create the account, or and then you send it over to them and they try to log in it could lock the account because of you know, the change in IP. I would recommend that you set up some sort of thing like a BrowSEO or Ghost Browser or something like that where you can log into that account from the same even if it's your own IP, it's fine. But you want to keep the browsing session intact for that particular profile so that it doesn't trigger any IP locks. Okay.

What Semantic Mastery Services Should You Use To Defend Your Brand From Competitor's Attack?

Okay, so the next one is, my competitor is hitting my brand. What service could I ordered or technique to defend or make my brand strong and from getting hit with negative SEO from a competitor? The SEO shield is about the only thing I could I could tell you to do. Marco, what do you say?

Marco: That's exactly what I was thinking the SEO shield. There's no way that you can stop a competitor from negative SEO. It's unethical. I don't do it. I don't do it because you're, you're messing with a person's livelihood, no matter how much of an asshole person might be. They have kids, they have family and that's what I think about. I'm going to try to negative SEO them. Which I never have, by the way, in nearly 16 years that I've been online. I've never done it and I don't plan to do it. I know exactly how and it works really well. But just use the SEO shield to turn everything negative that's throwing at you, into positive.

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Bradley: Yeah, yeah, and I agree I've never done negative SEO either because I think karma is a bitch and it will come back to bite you. So I just I've never done it. I've been tempted to in the past, but I've never done it. So I would recommend and I'm not saying you are either. I'm just saying that you know, as far as anything you can try to do is dilute it, right? You're not gonna be able to stop it. And so how do you dilute it you the best way to dilute it that we're going to tell you how is with using the SEO shield because then you're creating this shield around. Somebody could still hit your direct money site with bad links. But if you've got all this relevancy and you really solidified your entity, you've created this strong presence online that you know, then the next type of that type of an attack won't have nearly as much effect if if any at all. Okay.

Can You 301 Redirect A Relevant Domain To A GMB Listing?

All right. The next one is can I? Can I throw one a relevant domain directly to my GMB listing? Or should I point to a GMB website? I build instead of the GMB listing? If so, should I make contact details private just in case Google tries to see who the owner of the domain is? Okay, a couple of things there. Number one, Google is a red domain registrar. So even though you might have domain privacy enabled because Google is a domain registrar, they know exactly who is behind that. That's just to keep you know the general public from knowing who owns the domain. Domain registrars can always see who the domain is registered to. So even if you have privacy enabled. I don't recommend redirecting or doing a 301 from a domain directly to a GMB listing or a GMB website for that matter.

What I would recommend that you do is create, do a 301 redirect to like an HTML page, especially hosted on S3, Amazon S3, like our ID pages, for example, or ID pages are perfect for redirecting a three to one domain too because now you've got a super high authority domain Amazon, right that you've got just a static HTML three or HTML page on that you can create as an entity, an ID page, which was like an entity validator essentially. And you can do iframe stacking and everything else there, which means you can push whatever, inbound link equities coming from that domain that you're redirecting to iframes which act, kind of like it's not the same but kind of like a do-follow link. And so what I would recommend is doing something like that it redirects directly to a money site or to a GMB listing, in my opinion, is not the best way to go. You should create some sort of buffer between them where you can inject more relevancy and more entity information, which is why I think an Amazon S3 hosted HTML page is the perfect place for something like that. What do you think, Marco?

Marco: Unless he has that website that has those magical metrics, those metrics that are above, I would say above 16 in Majestic. That's when I start looking at majestic when it hits at 60 both trust flow, citation flow. When it's around there or higher that's going to be a really expensive website. But when it's around then, it's when it's around there. It's so powerful that that one link can really make a difference. Now, the thing is, that's going to be really expensive. And it's going to take you a whole lot of time and effort to find it. It's like looking for a needle in a haystack. It's almost impossible. So what I did is I stopped doing it. I stopped trying to find expired domains. And I just work from the GMB facility from the drive stack, G Site and just expand it and isolate keyword sets and just go through that. I mean whatever it is that we do, or whatever it is that we offer you in our done for you services because we use it to use because our methods work what we make available to you guys. If it didn't work,  I mean, we just wouldn't make it available to you. We try to be again as ethical as possible. And in everything that we do we know that our shit works without all of these other things that you used to have to do or that you could do to help yourself along because you're borrowing from the ultimate, trusted and authoritative entity on the web as far as Google is concerned, which is Google.

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What Hosting Providers Do You Recommend To Rank Your Website Better?

Okay, I'm sorry, I was pre-reading another question. Gordon's up next he says, Hey guys, hope you're having a great day. And thank you very much for help. As usual. You're welcome, Gordon, thank you for your questions. As always, I believe you have mentioned previously that popular shared web hosting providers like Hostgator impede your SEO and ranking efforts. Can you briefly recap Why? Yeah, because there's a number of reasons. Number one is they're super inexpensive hosts their budget hosts, which means they overload their IP blocks. They overload their servers with too many sites. Remember guys, when you go to sign up for a shared hosting plan, or you know, budget hosting plan, they tell you, unlimited sites and unlimited bandwidth and all that, but that's not really true. And number one, but number two also, what happens is they overload those IP blocks with too many sites. And what happens is you end up with a lot of shitty cheap SEO type sites. So affiliate spammers and other SEOs and people that are just creating these stupid, ugly, sloppy sites that aren't putting, you know, so there ends up too many sites on the IP, to begin with, but then you end up being with, it's being kind of a guilty by association, you can get mixed into what's called it like a bad neighborhood, right.

In other words, there are 500 other sites on the shared hosting alongside your site on that same IP. And then there's going to be a percentage of them that are just really shitty sites that could be de-index, they could behave manual penalties, they could have a number of things that are there so that basically can guilty by association, your website can get caught up. But not just that. It's also because when you have that many sites sharing an IP if anyone of them or any number of them are receiving a spike in traffic or a DDoS attack or something like that, it ends up killing the amount of bandwidth available for all of the other sites on that same IP. Does that make sense? So what I found is if you were using a cheap budget host, I would recommend doing something like putting an uptime robot on it or some sort of uptime monitor that will allow you to notify you via email. And you can even set them up for text messages, which I don't recommend, except for really important sites. But it can email you or notify you when your site's go down. And what you'll see is if you put an uptime monitor on a shared hosting a site that's on a shared hosting account. You will see how often the site goes down. And it's incredible how often those sites are unreachable, right. And it's because of other sites on that same IP, receiving too much traffic and basically monopolizing all the bandwidth available bandwidth and there's this you'll see and once you see that, you'll realize how shitty shared hosts are.

So as far as can I recommend any? Yeah, on our semanticmastery.com/resources page, there's the two that I would still recommend: Liquid Web. By the way, you guys are just seeing strike throughs because I've got a plugin that shows nofollow links, but Liquid Web is our go-to choice for hosting. You know, I would recommend that you get because you can, you can actually sell hosting the clients. That's what I always recommend doing. So you know, get a good hosting provider, get a good plan, and then you can turn around and sell charge your customers, your clients. For monthly hosting, what I do is I offer them a yearly monthly hosting or a yearly rate and then a monthly rate. So what I'll do is I'll charge a customer a client, basically like $180 for a year or $20 a month, so it makes sense. So it's up to them. They either paid $20 a month or $180 for the year and I just do a PayPal subscription so they get to rebuild. That way, I'm actually making money on hosting too. And I just do that through my own hosting account. On Liquid Web, I also have WPS hosting, which is Terry Kyle's, that's also very, very good. And that's very fast. And the support is amazing in both of those. By the way, that's the last part of that, that I would recommend. Another reason why not to use a budget host is that any issues you have, you're gonna have to deal with support. Sometimes support will only be via email and not be a live chat or phone. Sometimes they're on completely different time schedules because they could be an India for all we know. And so every time you submit a support request, it takes 12 hours before they reply back. So support requests can get drawn out. What I found is I've got some other hosts that I still use because I have sites that I never wanted to move, and I hate them because every time I got a problem, I've got to deal with that. But Liquid Web and WP x are both I mean they're instant fast like you submit a ticket within minutes, you've got a reply somebody working on your issue. It's incredibly fast. Marco, do you have any comments on that?

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Marco: Yeah, man, what I found is a budget hosting. Actually, you lose money because of all the time that you have to spend with that shitty host. Sometimes the PHP version is often outdated because they're not going to update, it's not worth it to them. You're paying four bucks a month. And so by doing that, you actually lose money. But with all the time that you have to spend the support, or going into your cPanel and seeing what the hell is going on. If somebody is hogging up resources on that shared hosting, then your website is going to be super slow. You're not going to know why. And it's because some idiot is doing something that they're not supposed to be doing which is going to harm the reputation of the server. And as Bradley said, that's known as a bad neighborhood. In the long run, it ends up costing you money so stop with the shitty hosting. Go get a Liquid Web VPS and you can host your domains on there. You can host your clients on it. You can put several clients on that you could charge them for it 50 bucks a month. You have five clients as 10 bucks per client and the VPS is free for you to use because your clients are paying for it and you have the most fabulous support that you can think of. They'll migrate stuff for you if you. They will take care of it for you. When do you want us to do it? What time you don't even want it when the website isn't busy? Yeah. I mean to disguises. It's just fantastic. And it's the peace of mind of knowing that if something happens if you get an attack God forbid. If you get hacked, then Liquid Web is is right there to help you with whatever it is that you need with others. You have to sit in that fucking queue eternally sometimes. I've been through that. And it's not worth it.

Bradley: Yeah, I think a good host is worth their weight in gold. And like I said, it can become a profit center in your business too. You know, pay $1,000 a year for a good host. And but you're charging and you got 10 clients and you're charging them, you know, $180 per year, that's 1800 dollars, right? Or if you're charging a monthly because some clients will just rather pay monthly then that's, you know, $2,000, $20 per month, so $240 per year, times 10 would be 20 $400. So my point is it becomes a profit center. Okay.

Marco: Great revenue stream. Yep.

Can You Effectively Use Embeds As A Substitute For Links From Seed Sites You Can't Obtain?

Bradley: Alright, so next one is there are six questions here. I'm going to try to roll through these quick guys. Remember, we asked you guys to just post one or two questions. Max per post because it makes it too hard to get to anybody else's questions. So I'll roll through a couple of these rather quickly. And then we're going to move on and if we have any other time left, which doesn't look like we will, we'll come back. Okay. Thanks for the opportunity to ask these questions. Number one, can you effectively use embeds as a substitute for links from seed sites you cannot obtain? Marco, that's a question for you.

Marco: Okay, can you effectively use embeds as a substitute for links? Yeah, I mean, yes. Don't get your head twisted on this because it's not exactly a link. And it's not exactly a substitute. It'll act a little bit different. We don't know whether it accrues the paycheck and rankings for that we need. We just know that it pushes massive ranking power. So yes, iframing and then link building into that iframe, you have the protection of the source. I mean, that's the whole concept behind the iframe that the source should be so powerful. It protects you. And you can just do all kinds of nasty stuff to wherever the embeds are to, to wherever the iframe is embedded to help your SEO. It should not substitute your link building, especially into the iframes. works really well. But yeah, I mean, it's a solid way, it's a solid strategy.

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I read through the rest of these questions. m semes. whatever your name is, my question to you is why the hell with these types of questions? Are you not in our mastermind, where we could dig into this stuff for you? I mean, this is some pretty advanced questions, which means you probably know what you're doing, which means you should be on a damn mastermind. Sorry, you know, this is these aren't beginner type questions, which is what the hump day hangouts really is. We can't give away the farm on for free here. That's what behind closed doors is for.

Is There A Limit On The Number Of Embeds On A Page?

So the next one was, is there a limit on the number of embeds on a page i.e. is there are there diminishing returns? I don't think there's a limit to the number that you can put on-page, but you can break a browser, you can break, you can lock your computer up. If you have too many iframes on a page, how do I know? Because some of my @ID pages are ridiculous. And if I open it up in a browser window, it will lock it will eat up all the memory on my computer. So, Marco, is there an actual limit to it?

Marco: I haven't found it because I mean, it's just code. And so the code, you can just add. What happens is that the page as you said it breaks, it's super slow. You're going to have to do some coding so that it doesn't load to take forever to render. But there's no need for that you just find four or five really powerful, right iframes you put them on lazy load, and away you go.

Bradley: Yeah, not only that but if you stack the iframes on one property, then you reframe that on another property, you end up with that mirror and mirror type. So you don't need a super high number. You just need a few very quality ones to achieve results, which is what we've kind of built out with our SEO shield.

Marco: Three iframes will create the loop. And we can loop the bot endlessly depending on how much information that is that we're feeding it. So iframes are the shit. You guys are sleeping on iframes if you're not using them.

Bradley: Yeah, I agree. And there are some other really good questions there. But we're going to have to move on because we've only got about seven minutes left and we still got other questions to get to. However, I really liked those questions. I would love to answer them. So come join the damn mastermind, man. Come join us.

Would You Push More Juice To The City Pages To Improve The Page's Ranking?

Anyways, the next one is Hey guys, I have a question about all of your strategies being used for the same site but different cities. So I have a client that I'm ranking on page one in 17 of the 24 cities they have in their county. I'm not able to get them in maps in as many cities, however, they only have one location and I'd like to start pushing them up in maps and more cities. Would you just push more juice to the city pages? Yeah, that's one thing you could do. Remember the maps algorithm, the proximity filter or whatever you want to call it is even narrower now than it was two months ago. One of the more recent updates, which I think is occurred within the last few months, actually narrowed that the proximity filter for Google Maps listings.

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So in order for your map listing to show up or a GMB to show up in the maps three pack now, it's very closely tied to proximity to from where the searcher is in relationship to the actual physical location of the business when they perform the search. So it's even harder now than it was even just six months ago to get a map GMB to rank in maps outside of its immediate area. So it's not that it can't be done. That's what local GMB pro methods for which are for us to help you to learn how to expand that centroid as Marco calls it, but expand the map's presence into, you know, further and further out to kind of overcome that proximity issue. But that said there, yes, some of the things that you can do would be to create like, geo posts on your money site. You can even create location-based silos. And if you again, if you're in our mastermind, we talked about how to set up proper silo structure, and also how to create structure, location-based silos within topical silos. And there's a way that you can do that using tags for example. It's very, very powerful and when you mix those in with the SEO shield stuff, the G site, the RYS drive stack and you theme mirror everything together, which means you mirror the site, your website structure on to these other assets, the G site, the RYS drive stack and such, then you can start to really get your organic rankings to push up in those additional areas and a couple of that with local GMB pro methods. It's very likely that you could get your maps listing to start appearing in those cities within the county, outside of your immediate area where you're physically located. It takes effort and in order to get the maps thing, the maps listing to rank in the three-pack, it does require consistent effort. But it can be done. Marco, do you want to comment on that?

Marco: Yeah, there has to be a relationship between the centroid and the place where you're trying to get into the map pack. If you cannot establish that relationship, then it's really difficult to try to get your listening to appear because there are other businesses that are closer by when that searcher is conducting that query right when the person is looking for, I don't know how plumber, emergency plumber, they're going to get those who are closest to them, then I get someone that's an hour and a half away to overcome that. That's when you have to relate that centroid and we teach that in local GMB Pro. We've talked about that in the mastermind extending the spokes think of it thinking of it like a wheel, right with spokes and just trying to extend the spoke. How do you do that? Well, it's part of the secret sauce sorry.

Bradley: Yeah. And I was trying to look for that article that Brian Kato published. I posted it in here but he did a really good job was showing how to build out relationships with using local entities, you know, in content to get the local page to rank or local site to rank. So that's something that if I could find it, I'll post the link but we're running out of time. So I'll try to come back and post that it was a really good write up that he did on that, so I'll try to share that with you. Once we're done. We only got a few minutes left guys, we're going to try to roll through a couple more.

Should You Be Concerned If You See Competitors On The GMB Maps Listing Page Source Code?

Fitz says, good agents. Thanks for this great forum. You're welcome fits. He says I recently checked the page source of my GMB maps listing and saw a few of my competitor names mentioned in the code should I be concerned? No, you know, I mean there's nothing you can do about it but for example, you know, if if I was to search I don't know let me just look for plumber Culpepper, for example. Let's just click on Culpepper Home Services actually do. What I'm trying to share here is you're going to see that shit. It's not what I wanted to do. Shake this one. Alright, so you'll notice that. Sorry. Try this again. What you're seeing is this person also search for. That's what you're seeing. Right? So there's nothing you can do about that. So I'm pretty sure that that's what you're seeing when you're looking at the code. You're seeing these this part right here. It's right in the knowledge panel, right. The knowledge panel even shows competitors, and I don't think there's any way that you can stop that. Right? It's a good question though.

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What's The Best URL To Link Back To A Money Site?

Joseph says, Hey, guys, I just ordered a drive stack in a G site. What's the best URL to provide your team to link back to my money site is a supporting page or the money page for that keyword? Thanks. I guess it depends on what you're having a stack built out for. If it's for the brand itself, just the homepage, if you're just doing the initial brand, drive stack, which is basically to validate solidify the entity right and your product keyword whatever that may be, should be associated with the brand and that's how we recommend building that out. But if it's for a very specific product or page or content silo with on your site then that's different. So Marco, what would you recommend for him on that?

Marco: The brand. What's the homepage URL and the brand? The main stack, the very first one, drive stack G site should be brand plus keyword or brand plus location plus keyword. That's how it is. We relate every keyword under that top-level category that you give us. Go as broad as possible. Even if you're into renting hotel rooms in, let's say in a province in Costa Rica. Then what you want is a hotel rental or anything related to that room, just whatever it is the broader that you can go, the better it is for us. Because we'll get you everything under the sun, then as you broaden the drive stack, and that's as you add depth to it, that's when you start focusing in and honing in on your silos, and you're supporting keywords LSI and everything else that's related to that.

Bradley: Awesome. My apologies I didn't know about the two question rule No, and you didn't expect it You wouldn't know that man. But honestly, we, it's just respectful of other people that so but yeah, definitely consider joining the mastermind I would recommend that you do, because it sounds like you know, your ship to a degree. So it'd be those types of questions that we get really far in-depth in the mastermind. All right, I know we're after 5pm but I just got I'm gonna I want to answer one more question really quickly, so but I can't without answering it. Austin Don's first he says what's the best way to share an infographic I'm not sure what you mean by that. As far as different places to publish it or just to share. I'm not sure what you mean. So if you can clarify that maybe we can go back and answer that one.

Can You Do YouTube Branding For Syndication Networks

But the one that I wanted to answer was can we do the YouTube branding before syndication networks? I'm not sure what you're asking about their BBB. Can we do YouTube branding for syndication networks? Remember syndication networks are part of should be part of every project right every website project every brand, every client even your own brand you should have syndication network, right? It's like that should be step number one. So I don't know what you mean by Can you do YouTube branding before that? What what I recommend with the Google Ads branding course it's not just about YouTube, it's about using display network to is that what I was trying to convey with that is how you can set up branding campaigns to create brand awareness and also to drive inexpensive, very relevant targeted traffic into your digital presence, whether that's through videos or through the Display Network.

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My point of teaching it was, I think all of us, all of you guys listening now that are marketing consultants, or agency owners, you should all have branding campaigns set up for your own agency. I am 100%, guilty of running my own marketing agency for almost 10 years now, and not making my own brand a priority. I've always worked on other clients, businesses, building their brands, but I didn't work so hard on building my own if that makes sense. So my point is, you should be building your own brand so that people start to seek you out and you don't have to do outbound prospecting all the time. Each time you want another client, you're going to have people coming to you seeking you out because they see you everywhere. You can also sell this as a service to your clients, right. If you understand how to set up these types of campaigns, then you can set up branding campaigns and create another stream of revenue from that service, very inexpensive or very easy to manage.

And so like I said, it's a great profit center, another source of revenue. If you've already got existing clients, you can go what I call to shake the bushes and that's going to contact your existing clients and tell them that you want to set up some branding campaigns for them. So my point is, would you want to do before syndication networks? No, not that I mean, I'm not sure where your timeline is. But for me, syndication networks are like step one for every project that I do. And then the branding traffic using Google Ads is something that you would do to start pushing traffic into the brand creating brand awareness, brand recognition, and inbound traffic from relevant sources. That makes sense and that will actually help to kind of activate or trigger all of the SEO work that we're doing because that's exactly what ART as Marco always says, ART – activity, relevance, trust, and authority that kind of triggers all three of those as sending traffic in from a known relevant audience that you're buying from Google, into your SEO as your assets, your digital assets kind of helps to trigger or it kind of ignite all of the SEO efforts. Okay.

All right. We're several minutes. Yeah, in a comment on that?

Bradley: Yeah, just one second. If you do it backward, it'll, it'll be more difficult if you don't get your entity in place if you don't set it up if you don't create it. And if you don't verify, and start validating, if you skip those steps, then it's going to be that much harder to come back and try to work on the entity. So why not set up the entity that we teach it the right way, so that when you do start out with those posts and the length of the press releases, and everything else that you're going to do, it's going to have maximum effect. Why would you do anything that's not going to have maximum effect? Drag the strategy for branding is a great strategy. But if the brand isn't in place, if the entity isn't in place, then it's not going to have the effect that it has to have or that it needs to have. And right now, right now, and guys go just go please watch the charity webinars, it's what it's what's a whole lot more than anything that you can possibly give the information that I'm giving away. Just go watch it so that you know why there's a reason why you need to do this. It's called Bert and it's called neural matching.

Amen. Alright, thanks, everybody for being here. We'll see mastermind members tomorrow. Otherwise, we'll see you guys next week. Whoo. See everyone.

Good one later.

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