In episode 305 of our weekly Hump Day Hangouts, one participant asked how the team comes up with their SEO methods.
The exact question was:
4) How do you find the methods? Did you see a direction someone took and you enhance it? Or you just get an idea in the head (aka firing lighting bolt out of your ass)? it is hard to get results based on assumptions here (in the seo world). results come after weeks or months.