Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 116

By April

Click on the video above to watch Episode 116 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Adam: Actually 00:00:01] live so hey, everybody. Welcome to Hump Day Hangouts. Today is the 25th of January 2017. I'm going to stop wiggling in my chair and stay still while I do this. I just wanted to welcome everybody to Episode 116. We got people all over the place right now. Today, sadly, you're just going to have to make [do 00:00:18] with the three of us.

Let's say hi real quick to everybody. Hernan, what's up, man?

Hernan: Hey, guys. Hey, everyone. The three of us, we're looking good. I think that we could start like a reality TV or something with these women [or gentling 00:00:31]. We're looking good. That will be fun. Anyways, I'm really excited to be here guys. Still getting used to these [webinar jump thing 00:00:39] but I think it's moving forward pretty nicely. Cool.

Adam: Bradley, how about yourself? How are things down in Virginia?

Bradley: Good. It's actually like 67 degrees today down here again. It's absolutely ridiculous. I don't understand what the hell is going on with the weather around here but it's nice, it's sunny. I'm not going to complain. It's just weird.

Adam: Yeah, [inaudible 00:00:58] we have like doing the weather update which I think is what we do now. It was like 50s over here at the weekend, blue skies, just beautiful. Then two days later, it was like 25 degrees and we got eight inches of snow and it's just like, “Okay. That's winter up here.”

Bradley: We should try to get Marco on because he's a vacationing [as we speak 00:01:15] and we should get them on a Speedo.

Adam: The weather is so good he can't even say how good it is live on Hump Day Hangouts [inaudible 00:01:23].

Male: Awesome.

Adam: We would lose our audience [quickly 00:01:28] [crosstalk 00:01:29]

Hernan: [crosstalk 00:01:29]

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Adam: I think Chris is a up in the mountain so he wasn't able to make it either. As far as announcements, I think, Bradley, you've got some stuff about master class. Right?

Bradley: Yeah. I think that's all we have. MasterClass is coming up at five o'clock guys, so in an hour. We had the local Kingpin update webinar last week and I announced the update, the second case study that we're going to be adding. Hernan and I are tag teaming a case study for local Kingpin. We're going to go over that briefly in master class today as well because master class and mastermind members are usually privy to our case studies as well. I just want to mention that we're going to be going over that briefly today based upon what we started in local Kingpin last week. I've got some stuff together and already started working and building that case study out so I'm going to share some of that today.

Then obviously we're going to get into the other case study that we've been working on now for a couple months really, the affiliate project for the ketogenic diet. It's working real, I mean, it's just crazy that the momentum that this project is picking up is just absolutely insane. I'm really, really excited about it and I'm going to be laying out what my plan is for really monetizing this in a unique way, something that I learned from Ben Adkins actually. I'm going to be sharing that today during the master class as well. Ir you guys are in the masterclass, make sure you attend. Otherwise, you have to catch it on the replay. If you're not in yet, you should join.

Adam: Definitely. Definitely check it out. I put the link in there. You can see that. If you're not in IFTTT SEO Academy V2, you might want to hop in there first but I'll post that link too. Also, which I guess we should mention then, if you do join the master class and you're not in neither, you get access to IFTTT SEO Academy.

Bradley: How did you guys switch, swap places. What the hell are you guys doing?

Adam: Are you serious?

Male: I don't know.

Hernan: I didn't touch anything.

Bradley: You guys [crosstalk 00:03:20] it's like you just transposed your positions on the screen for me.

Adam: It's just like moving around Bradley. Let's get into the questions.

Bradley: Let me grab the screen, make sure you guys can see. Give them access to that, just so you're aware of that. Can you guys see my screen all right?

Adam: Yeah, we're good.

Hernan: Yes, sir.

Measuring Competitiveness Level Of A Keyword For A Local Video Marketing Campaign

Bradley: Okay. Cool. Jay is up first. He says, “Hi. I'm looking to start local video marketing for local businesses. From your experience, how do you measure how competitive keyword is ranked for? Would a tool like Long Tail Pro which analyzes the top 10 keywords for links, Trust Flow, Citation Flow, and other metrics then give you a competitive score? And then I guess it gives you a competitive score. Would that be a good guide?” Not really, Jay. Not really for local.

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The reason I say that is because those tools are really going to be analyzing the results on the first page which are most likely going to be websites and so obviously they're different. It's really a whole different ballgame. It's a different animal. I mean, obviously, there's some similarities, there's some overlap but typically, and also it's going to depend on the keyword, Jay, because it's become more difficult to rank for local keywords. Not all of them. We've we've been noticing that it's been becoming more and more difficult for certain keywords and it's just going to depend on the keywords.

That's why there are a ton of different poking software out there or programs that will actually go out and test various keywords by uploading these real short little spam videos to a channel for various keywords. Then they'll go out and track the rankings of those videos when they initially index and find out where they're located. If you could find some videos that were just uploaded to a channel that are on page one or close to page one, even page two somewhere, obviously, then those are typically videos that you can or keywords that you can end up ranking for so you'd end up deleting those poking videos as were just purely for testing purposes and then go out and create a good video, one that's optimized for conversions or strong call-to-action, all that kind of stuff and then do your normal SEO work on it and you should be able to rank for those.

Now, again, even those poking software don't guarantee that you're going to rank for those keywords but they just give you an indication or an idea of which keywords are going to be more likely to rank on page one, if that makes sense. In all reality, there's nothing that I can say that's going to help you with this other than telling you to just test and that's the only thing that you can do for video, guys, especially for really any keyword, but for local is you got to test variations of your target keyword to find the ones that are likely to rank on page one because some keywords are just too broad or they're not keywords that videos are going to show for.

I know I fought that and I'm sure many of the people that watch our Hump Day Hangouts have seen or experienced the same thing. We've gone after a particular local term and out of sheer brute force I've been able to rank it because I was determined to, no matter what, get the video ranked. Sometimes, like I'm what I'm trying to say is some of those, the local keywords are just … Google does not like placing a video for that keyword and so you can still jam it to page one with a lot of effort and a lot of work but it usually doesn't stick anyways. Even if you get it to page one, it's typically not going to stick and so it's not worth the effort.

What I've learned over the last couple years especially is to not waste my time trying to force videos for local keywords that are too difficult. That's why I mentioned, use something like a poking software and test several variations of your keywords and then go after the ones that are going to be much easier to rank that you have a much greater chance of ranking on page one. Don't even worry about the real competitive ones.

Unless it's absolutely critical to your campaign in which case I would go after the longer tail easier ones anyways and then set up a YouTube silo and put your top level term the one that's the most competitive that's going to be the most difficult to rank at the top of the silo and then use all the internal linking patterns that we discussed in YouTube silo Academy to help with that. Because then all your longer tail videos, the the videos targeting longer tail keywords, are going to help reinforce that silo and that keyword team. That will help you to rank that more competitive word but always start with the stuff that's going to generate some results for you the quickest and the easiest because that'll give you the motivation to continue on especially if it starts to actually generate calls or leads, in this case, with local stuff I'm assuming you're trying to generate leads.

If you can get and this is like, for example, when talking with potential clients and they say, “Well, I wanna rank for this keyword.” I tell them, “Okay. Well, that's great.” Most likely, we're not going to be able to rank for that keyword, here are some alternatives. Let me explain, if we can rank you for these three keywords that will get you some traffic now or we could attempt to rank for this one keyword that you want and it could take three months with no guarantee that it's going to rank at all, which would you prefer? Typically, a savvy business owner is going to say, “Okay. I see your point. Let's go with the three that can generate traffic now, if that makes sense.” It's really just about how you position it.

Again, I wish I could tell you, “Yes, you could use some tools that are going to tell you.” The only tools that I use for that now or it's just I test by poking using one of the various tools that do it. There's a bunch of them that do it. Peter Drew has one, Live Rank Sniper, Abs has one, Video Marketing Blitz. We just did a webinar for Megarray about two weeks ago. That's a great, great tool. You can use that. There's another one by Jeffrey Evans called a Video Instant Prospector I think or something like that, Buddy VIP. That's another one. There's a bunch of them out there. Just find one, pick one, and test that way.

Do you guys want to add to that at all?

Hernan: No. I think that you made a great job explaining the methods that we are using, mostly not to this time because it's all about the risk-reward, the work-reward ratio that we are trying to use. Some people are just trying to rank themselves for, I don't know, cheap flights or cheap credit cards. At the end of the day, it's not as more [bit 00:10:00] smart business decision because you need to factor in the resources that you will be investing to get to that point. Build up from there, gather up some money resources, and then you can run for the really competitive keywords with back links, with anything else.

Bradley: As far as, Jay, the different methods that you point out here in this little list, yeah, these are all things that I recommend doing. I can't say that, yes, all of these are going to help, if you use all these you're going to rank for your keyword. I can't tell you that because, again, it's just some keywords that you may not be able to rank for at all, period, no matter what you do. Then there are some that you may be able to rank for but they won't stick. Again, it's every single keyword is going to be a case in itself. It's unique so there's no way for me to be able to say that. However, these are all extremely good methods that you should be using in my opinion. It's not just because it's our products. It's because it works.

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YouTube siloing, that's absolutely critical in my opinion for ranking videos now and it's so easy to do. There's really no reason you shouldn't be using YouTube silos. Channel optimization, that's default. You should be doing that and video optimization as well. Same thing with IFTTT network. That's just a default, standard operating procedure. Then video powerhouse? Yes, that's an add-on service but it's powerful and it's becoming more powerful by the day.

Persona Networks On Branded Network Blogs

Mark's up next. He says, “All these ways of saying hi, have you ever put all persona networks on just the branded network before? What I mean is, instead of five two-tier networks putting all personas on just the branded network blogs. I'm building a large [network 00:11:46].” I'm trying to visualize what he's asking here, guys, in my head so forgive me if my reading is broken. “I am building a larger network for the home services niche and we'll be using it for blog post syndication for multiple sites. I'll be using related content feeds in the personas and we'll be using a lot of them blogs videos, [Pintereses 00:12:02], Pinterest images, etc. I want a strong network so I can syndicate my maps as well as blog post but I will be sprinkling them through. We're not putting the blog posts through all networks, just blog it here and there is, uh, is this pointless or have you tried something similar before?”

Okay, Mark. In my mind, I can't picture the setup here as to what it is that you're asking unfortunately so I can't really give you a advice either way on this because I just don't understand what you're saying. Do you want to put all the networks on the branded network? I don't quite understand what you're saying. If you could clarify your question, I'd be happy to answer it. For whatever reason we don't get to it today, just post it in one of our Facebook groups or Google Plus groups and I'll jump in and answer it because I would like to answer this question for you but I'm not sure what the setup, the configuration here that you're describing. I just can't visualize it.

Hernan: Right. If I can add to this, Bradley, I had [last 00:12:57] part of a blog ones that they have the main branded syndication network and they have the main branded syndication networks but all of these personas they were contributors or authors to the blog. You had, so [today 00:13:13] we have their own editor or her own, I don't know, whatever.

Bradley: Author profile.

Hernan: Contributor. Author profile, yeah, that's right. They will blog for the blog. They were all personas and each of those personas will have their own articles syndicated out to their each own individual networks. Does that make sense?

Bradley: That does make sense, yeah.

Hernan: The point is you will have all of these personas contributing to the same network but, on the other hand, each persona will have their own network which only their articles would be syndicated out. That's easily done with the slash author slash the name of the author slash RSS or slash feed. You can get [a feed 00:13:55] pretty much out of anything from WordPress. That [way 00:13:59] we have been doing. The reality is that, I don't think it was worth the effort, completely honest, because I mean we had a ton of extra work for these little networks because we had to manage them all and we have to build links to them all so the results like they didn't [were 00:14:21] up to the effort that was implied on building all of those networks. If that's something that helps you out, Mark. If not, you can do what Bradley said and repost your question on our various three Facebook groups or whatever.

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Bradley: Again, I like simplicity, guys. I learned over the years now to not overcomplicate stuff. Mark, I'm not saying you are but I like to try to keep things as simple as possible. Maybe what you're referring to here is trying to simplify something that you think is complicated and that may be the case. Again, without me understanding exactly the configuration that you're trying to describe here, I can't give you advice specifically on this but I can say try to keep stuff simple as much as possible. Only add complication when necessary or complexity when necessary because, otherwise, projects can snowball out of control very, very quickly. I don't just mean snowball out of control with the amount of work but the amount of time, the amount of effort. The more complex they are, the more likely things are to go wrong and so my point is to just try to keep things as simple as possible.

Again, I'm not stating, Mark, that you aren't. I'm just saying for everybody's benefit because I know we oftentimes and I mentioned this before but people will send us a support ticket with this really elaborate graphic that they took four hours to create with all these silos and sub-silos and all these internal linking structures and everything is drawn out and they do beautiful work on these graphics that you know took them a day or two literally to create this graphic and send it in and say, “What do you think of this silo setup? Do you think this will work.”

I usually take the wind right out of their sale because I say, “That's way too complex. It's a carpet-cleaning site for a small town. Are you kidding?” You could have a flat site. You don't even need silo structure for that. Again, it's just a matter of trying to keep things as simple as possible. I think that comes with experience but I'm trying to prevent some of you guys from going through overcomplicating stuff. I know, especially in the SEO industry, we often want to overcomplicate things. For a lot of local stuff, you don't need to do that anyways unless you're in a really, really competitive market.

Best Practices When Using Serpspace Maps Powerhouse Service For Client Sites

All right. We're going to keep moving. Rogers got three in a row. We typically don't like that. Let's see. [inaudible 00:16:43] Looks like multiple questions per question or per submission so we might have to skip over a couple and come back to them, Roger, because typically we don't want to monopolize time. “Can you talk about the best practices for using Serp Space Maps Powerhouse Service?” I'm not going to comment on that yet. If Marco was here, Hernan or Adam, if you guys want to take a stab at that, I'd be happy to hear it.

Hernan: Yep.

Bradley: [crosstalk 00:17:08] [that to 00:17:09] Marco.

Hernan: Yeah. I would say that from listening to [Markham 00:17:15] from knowing what he's developing, I would say that, first, you need to have your maps on point since you have everything optimized on your side of things before submitting the Maps Powerhouse, before submitting your maps to be boosted and embedded. Have in mind that maps can be embedded as an iframe and iframe passes a ton of juice. We are using the same approach as we are with Video Power House. Have that in mind but, again, if you do not have like [appropriate 00:17:48] silo map or [appropriate 00:17:49] silo video, it won't work that well. That would be one of the best practices.

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The other thing that you need to have in mind is that your questions really resembles what Jay asked because, on some cases, you need to be poking to see if your website will be able or if your maps, rather, will be able to rank on the [3-pack 00:18:11] or the organic search engines or the organic rankings. Have that in mind. I think the answer that we gave to Jay really applies to this because, at the end of the day, we are talking about [3-pack 00:18:20] but we're also talking about embedding iframes. That's basically what's changing.

Bradley: He says, “Should these be used for clients?” I say yeah, you can, Roger. He says, “If so, how embeds should you create for client's site before it gets spammy?” Think of it this way. It's an iframe. It's a Google property iframe. All we're doing is syndicating Google properties to as many places as you want so it's not a spam signal. It's the same as syndicating YouTube videos, guys. It's an iframe owned by Google. Syndicating maps and map embed is not a spam signal for the website, the money site, if that makes sense, at least it's not now.

I'm not saying that that's going to always be forever that way. As it stands today, it's not a spam signal. You can, as many credits as you have in Serp Space, that's how many you can do before it gets spammy. You have unlimited credits. You can do unlimited embeds before it gets spammy. If you only got a thousand credits, then it's a thousand credits before it gets spammy. Does that make sense?

Keyword Relevancy

Number two, “Should you populate the keyword relevancy edition with as many relevant keywords as possible?” Again, I'd rather have Marco comment on that. That is not my area of expertise but he's not here today, Roger. We could answer that probably in a support ticket though. That would be something that we could probably answer in a support ticket for you. I'm sorry, guys. I'm not completely up to speed on the maps embed system yet so forgive me.

Secondary Embeds

“Please explain the use of secondary embeds. What are the benefits? How do you use them? How much should you use them?” Secondary embeds are all the networks that had been created. They're all themed, they're aged. [Daddy 00:20:01] has been working on it. We've got over 500,000 [Web2's 00:20:03] now in various categories that are all themed and being posted to on a regular basis. By the end of February, the end of next month, our team is planning on having over a million [Web2's 00:20:14]. That's the goal. Those are really, really powerful. That's why they're expensive because, as far as the credit usage, but they are really powerful. That's something that I don't recommend unless you absolutely need it. Just go with standard tier one embeds to begin with. See what kind of results you get. If you need additional push, then you can come back and order a secondary embeds.

Hernan: What I wanted to say also to Roger and to all of the guys listening to this is that please don't come and ask us, “How many links I need to get to page one? Or how many embeds I need to, you know, try and come to [3-pack 00:20:48]?” It's impossible for us to say that. It's like literally there's no way we can tell you guys how many embeds you get. Whoever tries to do that, it smells fishy. You should just have that in mind. You need to be approached of tests like don't do [not 00:21:08] all at once, Roger? My suggestion and Bradley's suggestion and the guys is that, just to look a handful of embeds. Do 500. I don't know. Do a thousand and then see. Then do another thousand and then see how it looks. Then you test and test.

That will allow you two things. Number one, see if you're embeds and if your techniques are working because you're giving the time buffer for them to work which is super important, number one. Number two, it will save you credits and credits mean money so you will be actually saving money and time by doing this. Number three, you don't get over that which is I think one of the main concerns, like how much is too much? You never get over that because once you rank, you rank. Boom. Why do you need more embeds if you're a ranked. You know what I mean?

Bradley: That's right.

Hernan: Take it step-by-step, Roger. That would be my approach to it. This has been our advice for everyone doing like IFTTT networks. Some people want to do a gazillion IFTTT networks and we say, “Okay. Let's start with that, with one?” Take it slowly. Again, we cannot tell you how much is too much. You need to do the test.

Bradley: Do the bare minimum. Do the bare minimum required to get results, guys. As Hernan said, when I go in and I order a map embed or a video embed, from Video Power House, either one, I usually start off with around 50 embeds and then I wait. I wait for a week or two and see what kind of results I get from that. If I need to, I'll go in and order a second one. Now, those of you that are in a real hurry, which I know most SEOs are, you can go with more.

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That's fine. My point is if I can end up getting results from only 50 embeds, why would I want to spend 200 credits or 200 embeds if I could do it with 50? Not only that but if I do 50 and I get some results and it starts to slip a little bit, I can do another 50 instead of blowing my load all at one time so to speak. You know I mean? That's the way I do it and that's how I've been doing it. Same thing with videos and maps, pretty much one and the same when it comes to that sort of strategy.

Next, we're going to try to run through these very quickly and the only reason why I'm going to actually answer all these questions, Roger, is because they're about our services. This would be a beneficial to others that may have similar to questions. Otherwise, this is a lot of damn questions in three posts.

Best Practices In Using IFTTT Networks Service In Serp Space For Client Sites

“Can you talk about best practices [prior to 00:23:43] IFTTT networks in the Serp Space marketplace for client sites? Number one, should you use them for client sites?” Yes, you should be using branded networks for absolutely everything online in my opinion. [Markham 00:23:54] makes a joke. If his dog sits around, sits still long enough, he gets an IFTTT ring around his neck. I get that because if any sort of websites, properties, money sites, money channels, they should have branded networks. That's part of the Semantic Web so, yes, you should use them on client sites.

“What would you do for a second, et cetera? Uh, how much would you do and how often?” All of this is explained in the IFTTT training. I'm pretty sure it's explained when you order networks too but at least when we deliver a network, we have a series of videos that explains what's best practices and what you should do next, that sort of thing. A bit quickly [inaudible 00:24:27] if you create or build a network or buy a network from us, either one, whichever way you get them, once you have a network, start publishing content from whatever you're using to produce the content. If it's WordPress, start publishing posts to your blog. If it's YouTube, start uploading or live streaming videos.

Once your network is done, start publishing content. Once you start doing that, you start priming your network with posts and it starts to theme the network through the post or the content that you're syndicating. Then I always recommend sending the network over to getting links built to it. We have an IFTTT link building boosting service or you can use your own tools. It's fine. If you have link building tools, that's fine. Use your own link building tools. Point is we usually end up building links to that and then just continue posting content.

If you need additional links because you need an additional boost, then [get and 00:25:23] order additional links but just do things slowly one step at a time like what Hernan just said. Get the network created, start publishing content, get links built to it. If you need more after sometime, continue publishing content. The number one most important factor, guys, for your networks to work is to continually publish content. Then if you need additional work or additional push, then you can add, build additional links to them as well as do other things like order done for you drive stacks or do build your own drive stacks, whatever, but they're very labor-intensive just like network so it's better just to hire it out.

DFY RYS Folder Stack

That leads us to this last part of Roger's questions about DFY or Done For You RYS Folder Stacks, “Does this still work?” It works better now than it did when we first launched the service and I mean that. It's freaking fabulous what it does. Maybe walk us through the order form. I'm not going to do that. It would take too long. “Do you just need one stack for a client site or should you create more than one?” Start with one, Roger. If you get results, then you don't need anymore.

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“When does it become too spammy?” They're Google Drive files, guys. They're not spammy. At least, not yet. I mean, yeah, they're spammy but Google doesn't think of them as spammy yet. They're Google Drive files, so you're linking from Google to your own properties. “Is the stack created under the client's account? No. Typically, the stacks are going to be created under persona count but you can assign the client as a manager and you can transfer ownership of all the files and folders to the client. When you order the done-for-you services, we don't want your client's account information. We don't want it. In fact, we will reject the order if you send it. We will create under a persona account and then you can add your client's profile as a manager and you can even transfer ownership if you desire.

“Do you supply the content for the folder? Is that up to us?” There's really no content to supply. You supply some images and some keywords. That's it. That's all you need to do. Supply some images and graphics if you want them themed or branded well and some keywords. That's all you need to do. What needs to be done after stack is created. Build links to it. It's pretty much it.

“Are there any other ongoing tasks that need to be done?” Not really, not drive stacks. Like I said, if you still need additional push, if you didn't get where you want them to be from the stack itself, order links to it. Build links to the stack, all of the files in the stack to the main folder. There's so many URLs. It's ridiculous from drive files. It's just silly. If you need to, you can always order, you can start siloing with inside the stacks, guys. You can use drive folders to create silos. You can do all kinds of stuff inside drive and we teach all that in RYS Academy or you can purchase it from Serp Space.

Roger, again, one step at a time, buddy. Order just one at a time. That's all you should be doing, guys. Don't waste your money. Don't order three or four networks for one project. You don't need that, or three or four done-for-you drive stacks. You don't need that. Just do one at a time. See what kind of results you can get. I want to keep moving.

Passing Authority Into Silos When You Add Tier 1 On Each Subdomain And Tier 2 Stack On Top

Greg says, “Scenario: new client, 100 subdomains, uh, city subdomains. WordPress site is currently configured with Canonicals Passing Authority to the perfect siloed categories on root domain all ranking solid and top 10 and serves for medium to difficult keywords.” That sounds awesome, Greg. I'm going to plus one that, actually. That is an industrial-strength project there. I want to add T1 on each subdomain with tier two stack on top. That's going to be a lot of work, Greg.

“Suggestion on how best to pass authority in two silos with this configuration. Suggestion on anything else to root domain with stacks to subdomains. PS, you white guys need to get a tan.”

Hernan: Yes, we do.

Bradley: I mean, suggestion on best to pass authority in the silos, it doesn't seem like you need any suggestions because if you've got the canonicals all pointed from the subdomains sites pointed, so the economic canonicals are pointed to the categories, the categories on the root domain, from the subdomains. You're reinforcing so all the stuff that you do on the subdomains is basically pushing the credit back up to the category silo on the root site. I'm assuming that that's what you're trying to do is actually rank the root site and that seems like a great way to do it.

The only other thing that I would suggest maybe doing is besides just using canonicals is maybe create some physical links as well, some actual links from your subdomain sites up because that becomes very, very, very powerful as well. The canonicals are going to push basically credit but it doesn't push link equity. You still need an actual hyperlink for that.

I would play around with that, Greg. I wouldn't just all of a sudden go out and on a hundred subdomains go create a hundred links up to the category page. I wouldn't do that. What I would do is probably take a handful of them, select one category on the root domain to test with against the others or maybe select two so that you have you got two tests against the control, the control being all of your silos the way that they are configured now and then test a couple other internal linking strategies from the subdomains to the categories. That way you can test different configurations and see what kind of results.

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If you get better results from one configuration than another, then repeat that configuration on another silo and see if you can repeat those results. If you can, then you're onto something. At least when you've got a project that big, it looks like you have plenty of opportunities to test different configurations.

It sounds like you got, that's pretty advanced project there, Greg. It's awesome. This is something we can get into, Greg, if you want on mastermind when we have mastermind tomorrow. We'd be happy even if you like you drew at them. I just talked about keeping things simple but this is a big project so that's different. For a big project if you have a graphic or diagram, don't spend from now until tomorrow at mastermind time creating a graphic, Greg. Don't do that. If you have a very simple diagram of what it is that you have or at least like maybe one or two silos out of this structure, if you could diagram that out, then we can play around with that tomorrow on mastermind. We'll dig into that a little bit deeper.

Go ahead, [Mark 00:31:50].

Hernan: Also, Greg, if you want to order the networks from Semantic Mastery [levels 00:31:54] now, we'll give you a [ball for it 00:31:56] because it's ton of work, man.

Making Profits With Google Suggested Keywords Having Low Search Volume

Bradley: Yeah, no shit. No kidding but we're going to charge you extra for the tan joke. “Hi, guys. I follow your Hump Day Hangouts for a few weeks now and I love your content. Thanks for the valuable info. I will plus one that.” Thank you for saying that. “I watched Bradley's keyword research videos recommended in the previous Hump Day Hangout in the info is great again. Thanks.”

You know what's crazy is that most keyword research videos were recorded three or four years ago and they're still relevant today which, it's insane because [I guess 00:32:28] there's certain principles that just don't change. Anybody that doesn't know what he's talking about, I set up a little affiliate funnel like two, maybe three years ago now. Three years ago now I think. I don't know. It's been a long time, it's been two years at least, keywordsuggest.co. It's free. It's an opt-in form. You opt in and it redirects you to or send you in the email the link to the training site and it's just keyword research stuff. If you guys are interested in that, go opt in, keywordsuggest.co.

“My question: When I use this approach for affiliate keyword research, the long tail keywords I found in the end with this process didn't really have any search [volume 00:33:06] showing up in Google keyword planner or very little, although they were extracted from Google Suggest. What's the point in going after such keywords if I can't get any draft from them or what am I missing here?”

Good question. What you're missing here is, guys remember, Google AdWords, the keyword planner, excuse me, the Google Keyword Planner is an AdWords tool. It is not an SEO tool. In order for a phrase, a search phrase to show up in Google Suggest, there has to be some history of people actually searching for that term. Does that make sense? Google will not suggest search queries that don't have a history of being searched for by actual people typing that full search query in. Google doesn't just arbitrarily select search queries for, excuse me, suggest search queries to people that start typing in. It goes based upon its own historical data. If it has a suggest or if Google suggests it, it means there's traffic there.

We've been saying that for two years now and that's why Power Suggest Pro is my absolute favorite keyword tool in the whole world. That's really what that affiliate, that keyword funnel is that I'm talking about now, guys. It's really to promote Power Suggest Pro. I talk about how you can use free tools for everything. Power Suggest Pro costs $57. It's a one-time purchase, no update costs, nothing, no subscription cost. It's probably the best keyword tool I've ever used in my life. I love it for SEO.

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What I'm trying to say is in AdWords, guys, AdWords won't even let you bid on long search queries or search keyword phrases. It won't let you write. It will tell you that there's low search volume so it won't even display your ads or anything. I think it's anything over 10 words it'll tell you just flat out it won't but Power Suggest Pro will sometimes show you search or suggested phrases that are sometimes 10, 12, they're like almost an entire senate. That means people have searched for that before.

My point is is that you don't, if you go to AdWords keyword tool and you put post in suggested phrases you're going to get very, very little traffic results. It's not going to show any search volume. If at all, it'll be very, very little. That's fine because people that are bidding on keywords aren't usually bidding on long phrases. They're bidding on words within that phrase using various match types. Broad phrase, exact or modified broad, so they don't need to bid on that full phrase. They only need to bid on a couple, two, three keywords out of the phrase to get their ad to show.

My point is don't use the Google Keyword Planner for SEO terms. You can use it to give you ideas or it's for some maybe benchmark numbers but do not count on the Google Keyword Planner for actual bona fide genuine search volume for SEO because it's not. It's an AdWords thing. Suggested phrases are much better for SEO because you can optimize for those long phrases in blog posts. You can specifically address those long phrases. You will start to generate traffic from that and they're a hell of a lot less competitive too, by the way.

“So in other words, do you think it's possible to make profits with affiliate site to optimizing blog posts and pages for Google suggested type long tail keywords or am I just wasting my time?” Absolutely that is my suggestion is that you don't focus on the short tail keywords, at least not initially. If you build your silo structure properly within your site, those short keywords that show search volume so that the much broader shorter phrases. Those are going to be the top of your silos. You want to build your silos out and then you want to populate your silos with articles and blog posts that are targeting these long tail phrases and you will start generating traffic from those long tail phrases first. Over time, you will build authority and theme that silo. You'll reinforce the theme of the silo.

Eventually, if you continue to produce content and get traffic, you should end up ranking for your top level terms too. Does that make sense? Always go after the long tail stuff to get some results. Again, like I said, I don't know if you guys are seeing my full screen but Power Suggest, I'm just about to open it up right here. This is one of the simplest keyword tools [I work 00:37:27]. One of the reasons why I love this is because it's so simple. How many keyword tools are out there that you need a freaking degree to work? This one is you just punch in a keyword and you hit Go and it spits out a whole bunch of keyword phrases that are actually being searched for, whether the Keyword Planner shows it or not. Hopefully that helped.

Sending Links In Hebrew From An English Article To A Hebrew Website

[Asi 00:37:49] is up. He says, “I don't know where to start but I will try. I do SEO for a living in Israel but in Israel there are limited possibilities for building links. My first question is if there's a possible way to send links in Hebrew from an English article to a Hebrew website” Hernan, I'm going to let you answer this because you do the foreign language stuff. I don't.

Hernan: I'm trying to reread the question. In Israel, yeah. Links in Hebrew from an English article to a [inaudible 00:38:19]. Tier one should be English, yeah, definitely. Is there an advantage to send English link to a Hebrew website? That's a little experiment by Google. The reality is, [Asi 00:38:32] that we talked about this repeatedly when your Google or where your any company for that matter and when you need to invest your resources and by resources I mean AI, I don't know, linguistic, whatever you want to call it, of course, you will invest it on the bigger market which is Google.com.

That makes that the other languages, Spanish, for example, Portuguese, et cetera, I haven't worked in Hebrew but I think it will be pretty much the same as working in any other language or foreign language. Things become much easier in terms that the algorithm falls off, like it goes out of schedule if you would. All of the things that are being deployed right now in English will take approximately you could say one, maybe one year and a half to achieve the biggest languages. I'm not talking about Hebrew. I'm talking about like Spanish, for example, just a big language comparatively to do the people that use the language. I'm not saying here is less language but it's just the sheer amount of people that use that language to navigate online.

Yeah, definitely. My point is that you can use PBN in English as to tier one. You can turn a website that wasn't English into Hebrew and Google will not de-index it. PBNs in English have a big [problem 00:39:59] with this indentations. This is not the case with some other languages. I have PBNs in Norwegian, for example, that they have been around forever. They are fucking spammy. My point is that, yeah, go to town. You can go to town with tier one in English because I truly I understand your pain in terms of it's super hard to find language-related links in the same language. Not only that. If you start looking deeper like if you try finding, I don't know, niche-related links in Hebrew is going to be impossible. Yeah, go ahead.

This Stuff Works
Bradley: Thanks, Hernan. He says, “The second one I'm going to do SEO for a major one million searches a month word in English. Does aggregate SEO look spammy by Google and big keywords?” I don't follow that question, [Asi 00:40:55]. Sorry, buddy. I just don't understand what you're asking here. “Does RSS look spammy by Google and big keywords? Does aggregate RSS look spammy?” I'm not sure what you mean. If you can try to clarify that question for me, I'm sure it's just lost in translation here somehow. If you want to try to clarify that, I'll try to answer that. Sorry.

Sending All Links Built From Serp Space To An Indexer

Wong is up. He says, “Bradley, I have links built in Serp Space six months ago. Currently most of the Web 2.0, excuse me, that is founded by Ahrefs but Google still not indexing it yet. Is it necessary to send all of them to an indexer?” A couple things: Number one, it's funny that you're seeing … If you had links built to your Web 2 network, you probably will start seeing some of your Web 2 links from your network showing up in Ahrefs and Majestics because they were powered up by the link building package.

Because we talk about this a lot, Wong, most of your Web 2 links you're not going to see in Ahrefs or Majestic because they just don't get picked up. They're not significant enough for them to be picked up by Ahrefs or Majestic because you got to think the computing power required to keep an index, a fresh index of active and live links for sites, guys. A lot of the Web 2 site network or, excuse me, Web 2 links are not going to show in those unless they're particularly powerful links which, if you build links to your IFTTT networks, naturally some of those links are going to become powerful enough that they will start to show in the link analysis tools.

However, just because you're saying they're not indexed in Google and that may be true, you may have done a site colon operator or an info colon operator and looked at some of your Web 2s and you're not actually showing in the index but that doesn't mean Google doesn't know they're there and isn't counting them. That's something that you can find if your site is connected to search console. You should be able to go to search console and then click in the left sidebar and one of the drop-downs. It's links to your site. You click on that and then you can expand or even download a list of links.

We talked about this every week now for the last few weeks. Terry Kyle recently did a blog post and a test where even Google starting to show less and less of those links. If you take a look at that links to your site section inside search console, you'll see a bunch of WordPress, Diigo, Tumblr, Delicious, you'll see those links showing up, not the specific URLs where the link sits but you'll see the root domains and you'll see that you have most of your IFTTT properties will show in that list is what I'm saying.

Again, just because Google doesn't have those, part of the reason why some of those links don't show in the index, guys, like if you do a site colon operator search for the specific Web 2 links is because its duplicate content, don't let me scare you guys away but what I'm saying is it's a republish to syndicated post from the original source. Google will put some of those in what they call supplemental index. It won't show but that doesn't mean Google doesn't know they're there. Does that make sense? Just keep that in mind. It's not really necessary to have them show up in the Majestic or Ahrefs. I like it when they don't show. The reason why is because I don't like competitors looking and seeing what the hell I'm doing. I prefer it when they don't show but if you do, yes.

Do you want to send them to an indexer? Yeah, I always do. I always at least send the profile homepage URLs like the profile URLs to an indexer. Typically, we don't like grab the post URLs, the syndicated post URLs and send those to an indexer because there's not really a way to automate that now. There used to be but that plugin that did that which is called Backlink Commando is no longer being supported so we can't do it by, it's not an automated method anymore. Yeah, if you want to send your profile URLs to an indexer, that's not going to hurt anything.

This Stuff Works
You can send all your post links too if you want. It's just a manual process. Unless somebody knows of an automated way, we don't have one at the moment. The best indexer and this comes straight from our link building manager's mouth and I trust his judgment, so if he says it is so, I believe it. That's expressindexer.solutions. Right now, he says he's getting his GSA, which are spam links, 80% of his GSA links indexed through this service right here. This is what I would recommend doing for indexing services right now.

Purchasing G+ Followers & Likes

We're going to keep moving. We only got a few minutes left. Let's see. Virginia [Surgeons 00:45:27], I think he's Toby. Yeah, Toby. There we go. “In purchasing G Plus, is purchasing G Plus followers and likes worth doing it?” Not really. I think you're better off if you can find a good social signal service and do it that way. I don't mean like buying, like what I'm saying is Dan Anton has actually got one. It's a good service. It's called Social Network Signals. That's a good one but typically just buying spam followers and Plus One is not a good idea.

When it first started it was okay but I don't recommend doing that now. I really don't. I don't recommend doing that at all because it just looks spammy. There's less activity on Google Plus than there is like Facebook and Twitter as far as like shares and that kind of stuff. If you have content out there that all of a sudden has an unusual amount of followers or likes, it's just a real spam signal. I recommend just avoiding it. Your effort and money should be spent on stuff that's going to be more productive.

Paul is up. “Hey, guys. Glad you posted a link to this page because last week it didn't matter where I went. It would only go to the webinar registration page so I could not post a question. I want to give some results I've had in the short term with Megarray. Listen to this guys. I'm crushing it with this program. Between 60 and 80% of my videos on the first page, the majority of them are number one. We aren't talking about low competition keywords either. I'm ranking in niches like gifts, natural supplements, wow, attorney sites and storage sites. All are very competitive. I have covered around 600 cities now. This is definitely a game-changer.”

Guys, anybody that missed that Megarray webinar, we have a replay for it. I think it's a very, very powerful tool when I said so on the webinar and that wasn't bullshit. That was the truth. I know those guys, they got a full team of developers behind that tool that have been working on it for months because they were in contact with us about features and all kinds of stuff so I know they put a ton of development behind it. It's a great, great tool.

Let's see. “I put up two sites in the last two weeks. Only optimize them on page, branded network, of course, nothing else. I then in, then did a video campaign on both sites and both came from nowhere in the rankings too. One is on page four the other went to page two. One site is an attorney site and the other is the storage site. Wow. one company I promoted the product. It generated 11 leads and six sales. The sales averaged over a thousand dollars each in less than two weeks.” Paul, that's amazing, man. Thanks for sharing that. “To think I almost didn't go to the webinar because of your lack of enthusiasm, Bradley, about the products when you promote it to webinar. Thanks for promoting.”

This Stuff Works
Guys, my lack of enthusiasm from promoting it was misguided in that. The only thing was we had recently promoted video marketing glitch was Abs product and Abs product is really, really great. I hired a VA and trained him how to use it specifically to use that tool. We typically don't like to promote a similar product to our list within a certain period of time. Since we have promoted video marketing blitz, we almost hesitated promoting Mega-Ray at all because we didn't want to piss off our list, you know what I'm saying, for promoting a similar product from two different developers.

I believe in both products though and that's why we did it and so that a lack of enthusiasm was really my hesitation and not wanting to piss you guys off by promoting another product. Hopefully you guys understand by now that we don't just promote products just for the sake of making money. We don't do that and hopefully that you guys all agree with that. Anyways, again, I'm more enthusiastic about it now, Paul. Thanks.

Guys, go check it out. We have to wrap it up. We've got to get ready for the masterclass webinar and it takes a few more minutes to get ready now that we have this new platform we're working on. Unfortunately, I'm not going to be able to get the rest question but thanks for everybody being here. Master class starts in a few minutes. Be there. If you're not there yet, you should. Excuse me. If you're not there yet, you should probably join us because we're [crossing it 00:49:25] over there with our live case studies [inaudible 00:49:27] now.

Hernan: Be there.

Adam: Awesome. See you everybody. If you didn't get your questions answered, remember it's first-come, first-served. We get busy so by all means get those questions on there when we send out those emails. We mean it, first-come, first-served. We do run out of time. We want to help everybody but we got to cut it off at some point. Hopefully, everybody can get in earlier next time.

Bradley: We do have people are actually putting questions in the chat box. That's crazy. I thought we were using the event page.

Hernan: [inaudible 00:49:55] tomorrow on the podcast.

Bradley: That's cool. We'll work it out next week [and we'll get 00:50:00] back.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 103

By April

Click on the video above to watch Episode 103 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Cody and welcome to Humpday Hangouts Episode 103, we're very close to 104. 1 week away. Let's say hi to everybody really quick, I'll start at the end on my screen who I see, and start with Chris, how's it going?

Chris: It's been good, how are you doing?

Adam: Can't complain. Well, I guess I can complain if I wanted to. It's actually kind of nice here, it's just cold. I'm just waiting to hear the weather report from Marco, winter has officially started here, so. Hernan, how's it going?

Hernan: Hey guys, hey everyone. It's really, really good to be here. I'm excited for today, 104, a lot of stuff going on, so this is going to be a great episode.

Adam: Awesome. Marco, let's get the weather update.

Marco: Man, I'm sorry to say that it's still warm in Costa Rica, sorry man. I can't help it, it's about 85 right now. Rain is rolling in though, so it'll go down to about 80. Once the rain goes away, I could go take a dip in the pool, you know how that goes.

Adam: That's okay, you got to suffer for a little bit so you can enjoy it, the good parts, huh?

Marco: It's such a tough life.

Adam: Bradley, how's it going?

Bradley: Good man, glad to be here.

Adam: Good deal, well hey, before we get started I wanted to go real quick, obviously Local Kingpin just launched, so that's going really well. I think a lot of people might not be aware that we're also going to have … For people who decide that the local lead gen and on demand traffic generation is for them, we're going to be doing update webinars as part of the course. You guys are obviously here watching Humpday Hangouts, so you know we like to webinars and we like to do training. Bradly, do you want to tell them just a little bit about what you're going to be doing with these update webinars and why they're there?

Bradley: Sure, well. I'm adding a second case study, I actually started setting it up today, so I will be adding additional videos to the training. Guys, it's a one time purchase but I'm going to be continuing to update the training over the next probably three months or so. Because, I'm still learning on how to improve the AdWords campaigns and so as I continue to learn, I'm going to share that with whoever, all Local Kingpin members because I'm not 100% satisfied with where it's at now.

Even though I've already gotten a lot of good responses for where it's at I still think it can be better and so I want to make it better, and so I'm going to be continuing to add training inside the members area. Then we're also going to have probably at least 3 update webinars, that are probably spaced out at least 3 or 4 weeks apart. Over the next 3 months, we're going to have an additional 3 webinars, which will be kind of like Q and A where members can ask questions about specific issues they're having, and that kind of stuff.

That goes for the Maps Kingpin upgrade too, which is kind of like the Maps SEO part of it, that's all going to be … All of that is going to be updated. The front end product and the up sell, if that makes sense.

Adam: Awesome, all right, and then on top of that too. We're also going to be giving people an additional custom click funnels template to be using for local lead generation. We're going to be adding that in there, and I think I'm going to talk Bradley to putting it into use, so he'll be able to give you guys back some analysis on it.

Bradley: Well shit, if you get it done quick enough I can use it on this next case study.

Adam: Awesome. Yeah, all right, should be done tomorrowish, so we'll see.

Bradley: I'll be setting up ads this weekend for that new case study, so if you have it done you can share it to my ClickFunnels account and we'll be good to go.

Adam: Awesome. Yeah, it's going to be done by some unnamed ClickFunnel certified partner, they're going to knock it out and we'll get it done.

Bradley: Weird out here.

Adam: Yeah, some weirdo. What we got? One more? Marco, you want to tell everybody about the event coming up next week?

This Stuff Works

Marco: Yes, I mentioned last week, we're going to have CT Fletcher on for an hour and a half, and he's going to be talking about how he built his business. How he went from nearly dead to right now, kind of social media just about, from what I see and everything that he's doing. If you guys want to come and join us and listen in, get some tips, some hacks from the guy who's doing and all … Everything has been done. He's not really paying for anything, it's all organic. It's all just him producing content and getting people to like his stuff, share his stuff.

I'm going to share … Oh, you shared the link already that's cool. I was going to share the link but, the press release is going out early tomorrow, I would suggest guys that you go and reserve your space because once it goes out … He wants us to be free, he wants us to be available to the general internet or online public. Not just our group, but we're holding off so that our people can go in and reserve their seats whoever IS going to attend before it goes. Once it goes on and the seats are locked, sorry, catch it on the replay.

We're planning to have lots of fun, asking tons of questions and just see what he has to say.

Adam: Awesome, that's going to be a great webinar.

Bradley: Awesome, really looking forward to that too.

Adam: Yup, anybody got anything else? I think that's about all I got?

Bradley: One more thing I want to mention is we've already started getting support tickets for people complaining about the coupon code expiring. Guys, we gave plenty of notice ahead of time for Local Kingpin that we're going to have a 24 hour coupon available, and also our top affiliates or the affiliates that actually send us real traffic, they got the ability to also send that 100 dollar coupon out.

If you missed it, I'm sorry, but there was plenty of notification ahead of time. One way to avoid that in the future, is to make sure you're on our notification list. Go to semanticmastery.com subscribe to our notification list and then that way you won't miss the coupon the next time. That said, that price will be jumping again what to 397 on tomorrow?

Adam: Friday morning?

Hernan: Friday, yeah.

Bradley: Then, eventually next week it's going to go to it's evergreen price at 497. If you're on the fence, and you still haven't purchased, I'd get it now. Because, there's no exception guys, if you've missed it you've missed it, okay. Didn't want to be a hardass but we've got to keep our word, and that's what we said we'd do. All right, so let's go ahead and get into some questions, I'm going to grab the screen.

Hopefully you guys can see me zoom in a little bit. Let me know if you're having an issues seeing guys?

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Adam: We good?

Hernan: Can you zoom in a little bit more, because it's … If it's tiny for us, I bet that, ah, kay. There we go.

Bradley: That's about as big as it's going to get man.

Hernan: Yeah that works.

Influence Google Search Auto Complete

Bradley: When I read a question it's going to be like watching a tennis match, my head's going to go from one side to the other. All right, here we go Greg Dreebert says: What's the best way to influence auto complete in Google Search. Crowd Search, you could do that with any sort of those CT spam bots or applications and obviously Crowd Search is the one we use, but yeah, you could do that over … It takes time but you can influence auto complete or suggest by doing that. Okay?

Informing Google On Redirected Pages

That's why that's so effective with brand searches guys, or what do you call navigational searches. Because, over time it adds brand search signals to Google which is very, very strong for businesses, okay? Greg says: When redirecting a site, what about the privacy page about us disclosure table and library images at the old domain, redirect them over or just leave them? Yeah, why wouldn't you just redirect them Greg?

If you're moving all the content from one domain to another, just move those pages too. I don't know why you wouldn't is what I'm saying. Yeah, just move those and then you could redirect the old links and I don't know why you'd even need to redirect the old links because those aren't types of pages that typically, you have any back links going to so it really shouldn't effect SEO and any at all period, if that makes sense. There's really no need to redirect old pages to new pages if everybody's going to land on your new site anyways, if that makes sense?

There's no sense in redirecting old URLs from privacy policy pages unless for whatever reason you had back links built to that that you want to keep. After redirecting, I could not use the inform Google of address change function inside of search console as it needed the old homepage to exist and I have already redirected it. I instead use the fetch this Google and index the page button, is this is a good idea? Can I do that for all redirected pages? It would be only 10 pages, thanks.

Yeah sure, you can do that. There's no problem with that, just changing the site address isn't really that big of a deal inside of search console because you just add the new site once it's added, once you got it set up and it's just a new property, that's all. Okay? The fetch is Google works, it's the same thing as submitting the URL really, the only difference is when you use the fetch is Google, you can actually take a look at how the page renders to the Google bot. That's really the only difference. Okay? You can also tell Google if you want them to crawl just that page alone or the page and all of its direct links. You can tell it to do so. Usually with a new site, a good thing to do is if you have a page or like a categories page or something like that you can have it crawl all it's direct links, then that kind of helps to spider the site quicker. That's all.

Linkn Building For Serp Space Links

All right, Brandon says: Hi, I have some questions regarding URLs to include in the search space link boating package order, do you suggest we link to Google owned stuff, like blog spot and Google Plus, some Rank Feeder feeds? I wouldn't do Rank Feeder feeds. The reason I wouldn't do that is because if you have any of your own money site feeds or posts published in that Rank Feeder feed, then you'd be essentially injecting spam directly to your money site, so I don't recommend that. Google stuff is fine, some of the individual docs in your IFTTT G Drive folder, yeah you can do that, or you can just set the folder to public which it should be anyways.

Just select the folder URL, all right? Because if you're just building links to the folder URL then all of the contents within the folder will get the link juice as well. Okay? Just go with the folder there. You can go with individual drive files, that's fine, but you can do the folder itself. I have built out some of the RYS Stack, do we link to as many of those individual doc sheets and forms as we can. You can, or if you have everything, what we call Spider [inaudible 00:10:52], right? Then you could just link to either the folder or anyone of the docs or all them. It really doesn't matter, because everything is going to spread around no matter where you inject the link juice, it's going to spread around if you have it built right.

The network properties, how many individual syndicated blog posts should we link to, I don't like to individual blog posts on the network properties. I link to the homepage URL of all the network properties, because if you link just directly to the individual post URLs, which is fine if you have … For example, if you have a page on your website that you're trying to rank and so you've published a blog post with an internal link that's linking up to the page, just the way that we teach and you syndicate that post, then you can go collect those post URLs on the web 2 properties and specifically target those post URLs with additional links, because then you'll be pushing juice from that post up through that internal link, up to the main page of the site that you're trying to rank.

This Stuff Works

I only do that selectively when I need an extra boost for a particular page, but typically I just will build for efficiency reasons links to the homepage URLs of all the profiles, if that makes sense. That's because for example, with Blogger, Tumblr, WordPress, if you're building things to the homepage URL, then every time a post is published, it's going to benefit from all of the juice that is basically sitting there on that homepage URL. Until it paginates, until the post paginates, which happens like, let's say it's 10 post on each page before it goes to page 2, so that means that you've got 9 more posts from the post that you published today, you got an additional 9 posts before that post paginates and pushes off the first page, if that makes sense.

You can … What I've found is most of the time you benefit from the link juice while it's still on that first page and it helps you to rank and then by the time it paginates, you typically should've seen results already. Then, by the way you could always build links to your … Once it starts to paginate, like page 2, page 3, you could actually build links to those too by the way. You don't have to just stop at the homepage URL. I try to get the most mileage out of those link building pages as I can and to me, unless I'm trying to specifically boost a particular post and therefore a page, then I just build directly to the home page URLs of all the network properties. That way, everything that gets published benefits from those links instead of just an individual post or page if that makes sense.

Any body else have any other suggestions for that?

[00:13:34]

Hernan: I think I've pointed this out in the past, what I've done at some point is in case you need a boost, you know, for those pages and those posts that are page two. Or, you know bottom of page 1, position number 9 and position number 15 for example. What you want to do is to set up a new post with a link back to that page that you want to boost, that way you wait until it syndicates out and then you grab the syndicated URLs. For example, if it syndicates into WordPress, Tumblr and Blogger, you will grab the individual post. They will also have the link to the page that you want to boost, and you can build links to them, you can do PBN to them, you can do FCS Networker to them, whatever you want to do to them, that way you can push an internal page or an internal article higher on Google, you know?

Bradley: Yeah, that's what I was saying. If you have a particular page on your site that you're trying to rank then when you publish the post on your blog, from your money site with an internal link to that page. Once it syndicates, collect the post URLs on the web 2's and that's only very specific targeting. If you have particular pages on your site that you need to boost for, that's a good way to do it, but like I said, for efficiency reasons, I like to just build the links to the homepage unless I'm selectively doing what we just discussed. If that makes sense, okay?

Marco: I had some really good results with the free WordPress blog, siloing it, mimicking the original site. Takes a lot of work and every time that you get a new post, of course, it has to be manually added to the silo. I mean, you get tons of traffic once it starts to ranking and it does rank really well, so.

Interlinking Syndicated Content in IFTTT

Bradley: Awesome, all right, Mark says: Hey guys all is well, I have a question about interlinking web 2 articles. I know it would be a bit manual, but with a VA and Browseo, would it be worth going through the web 2 bugs and interlinking posts within that platform. WordPress, for example. Can you do that with syndicated contents, using words or phrases within the syndicated content to link to another post? Thanks.

Yeah, you could. Again, I don't ever do that just because it requires too much manual work but I suppose you could. My question is, why don't you just link from one post to another from the main money site blog, so that the link are already present, when you syndicate the article, right?

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My point is is if, that logging in into WordPress.com, Blogger and Tumblr for example and then adding manual links to additional posts on those same sites, which could probably be the post from your money site anyways. Why not just create internal links from your original blog posts over to the other posts so that when they syndicate, they're already interlinked, so that it doesn't require manual work. Does that make sense? Now, if your main money site is siloed and you don't want to cross link between posts from different silos.

You don't want to do that because you'll bleed the theme of the silo, but if it's for a flat site, and it's not siloed then I wouldn't worry about it. Or, if you're going to link to other posts within the same silo, then that's absolutely fine to do. My point is, if you can avoid having to have that second step and going in and actually manually adding links, if you can do that on the front end when you publish the first post, then I would knock it out there. Yes Mark, you can do that but I would recommend doing it from the money site blog itself, and you can interlink within the same silo to other posts in that silo or I wouldn't interlink between silos though.

IFTTT V2 & Local Kingpin Results & Profit Making

If you're going to do that, you can do that with no follow links. If that makes sense. That's more of a navigational thing, that's more of a link for a visitor than it is for SEO, okay? The no follow links I mean between silo's. All right, Dave is next. He says, Thank you for allowing me to ask a question. Forgive me, this is a little long as I'm just a little confused. Hi, I was going to invest in IFTTT 2.0, but I'm a little confused now. According to this above course on local lead generation, Local Kingpin, I'm guessing IFTTT 2.0 course is not that affective anymore, as Google has now altered its ranking system. That's not the case, Dave, that's not the case at all. It's a good question so, but that's not the case at all.

It's not that IFTTT is not effective, the whole point of the Local Kingpin training course is to generate traffic on demand without having to do a bunch of SEO work. SEO is still absolutely effective for generating leads. Now, organic SEO for local leads isn't nearly as effective as it used to be, because you have to pass by as many as 7 other listings before you ever get to the first organic listing. That was the whole reason why I started learning how to use AdWords, was because my organic call volume or excuse me, my call volume from my organic listings only, had dropped as much as 60%.

That took a serious hit in my revenue, so I decided I had to figure something else out. Not every lead gen property has a Maps address, right? There's a lot of lead gen properties that had been generating revenue for me that didn't have a physical Maps location, so I wasn't able to rank in the 3 pack, right? If you're going to focus just on SEO for generating leads, then I recommend that you focus on Maps SEO and that you try and rank in the 3 pack, because the organic rankings aren't generating leads for searches with local intent that show a map. They're not nearly as many.

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You'll still get some leads but not nearly as many. I recommend, if you're going to be doing local lead gen that you foc … SEO is going to be your primary method, that you focus on Maps alone. Which IFTTTSEO Academy, will help you to rank in Maps, okay? In fact, the upgrade I should say for the Local Kingpin course which is about AdWords, is how to rank in Maps which is SEO. Maps SEO. That's because it's still very effective and the process that I use to rank in Maps includes an IFTTT network. Any sort of SEO work that we do includes an IFTTT SEO network. Okay? It's not that IFTTT SEO is not going to help you, it just depends on what is it that you prefer … What would you rather do?

Would you rather drive leads, generate leads by spending money and having it done quickly and it's very scalable that way? Do you have more time or more money? If you have more time and less money, then you might want to go with something like SEO for generating leads. If you have more money and less time, you might want to go with AdWords for generating leads, right? It really just depends on your own personal preference, where you are and what resources do you have available? Okay?

Hernan: Sorry Bradly, but if I can add to what you were saying. The main point and the main goal of Semantic Mastery, we as a group is that you get profitable and you get results. SEO IFTTT v2, works extremely well so does AdWords, so does Facebook advertising, we have been talking a little bit about that on last mastermind, there's potential to make a course about that so the idea is not to be either or but rather use every tool at your disposal to grow your assets and-

Bradley: Absolutely.

Hernan: Your company. We would be doing you a disservice if we would say, “Just do SEO,” because that's not how it works. The idea is that you get results and one of the best way to do that is combine traffic sources, because that will give you more independence and that will give you more freedom and all of those things. I just wanted to say that, that Semantic Mastery is focused on giving you results. Doesn't really matter what you do, of course SEO works. Even if you do 100% paid advertising, we will still tell you, “Okay, do some SEO, because that's a long term, mid term traffic source and relationship within the 2,” you know what I mean?

Bradley: Yeah, yup. That's a good point, because for example, with AdWords, let's say that your cost per acquisitions for a lead is 35$. It depends on what kind of service you're in, but for me and my business the tree service industry, that's actually a good price for acquiring a lead, right? Let's say 35 dollars is my cost per acquisition because all I'm doing is AdWords. However, what if I can also rank in both Maps and potentially organic listings as well and let's say that I start getting 30-40% of my leads coming through Maps, right? Then now, I've actually decreased my cost per acquisition considerably because I'm generating leads through Maps that aren't costing me on a per click basis.

There's still a cost to it, guys. Everybody says free SEO traffic, bullshit. There's no such thing as free traffic. You have to put work and effort in. It's either time, work or effort or all of the above. There is no such thing as free traffic, you still have to put work into it, so again, it just really depends on what you're saying. What your resources are and what Hernan just said is absolutely true. Do as many traffic sources as possible, because that way you have a much more diversified traffic source, you don't have to rely on just one.

If you just rely on SEO and something happens, Google changes it's algorithm tomorrow and you lose that site, you've just lost a stream of revenue. That's why I think supplementing even with AdWords now is critical for any sort of local lead gen business because there is so much volatility in SEO that we never know what's going to happen, it's becoming increasingly complex. In my opinion, why not go ahead and scoop up traffic from all sources that we can. I stick specifically with YouTube and Google and Maps, right? One of the things eventually I'd like to get into is learning how to generate local leads using a Facebook Ads if I ever decide to start doing Facebook Ads, I have a Hernan though.

He does all that stuff for us, in fact, we may end up doing a training course about that at some point down the road. In which case, I'm anxious to take it, so. All right so, for the rest of that question. I know there will be a lot of hard work put in my myself to rank websites and study for formula, but will it be as effective as initially wise? Yes, it still is. What kind of results have your students been getting in terms of renumeration for ranking websites?

I know we've got a lot of really good testimonials in the IFTTT SEO group, so. Our students are getting … Anybody that implements that and they do it, usually gets results, so.

Adam: Yeah, I was going to say, you can go to the IFTTTSEO.com the sales page for IFTTTT SEO Academy and check it out. Those are real, the stuff we put up there, people having results. We've got some examples right there.

This Stuff Works

Bradley: How profitable can I get? I can't tell you that Dave, wish I could but it just depends on how you're running … What are your expenses, how are you monetizing your leads, who are you selling them to, what are you selling them for? There's way too many variables, but a good lead gen site, it really just depends. My lead gen sites, my average on my tree service sites that are SEO based only. I don't have an average for my AdWords funnels yet because it's still too new for me. I don't have enough data for me to be able to determine what my averages are on those.

For my SEO sites that are mainly ranked in Maps for the tree service stuff, I have an average of about 400 per month per location. That's because it varies widely. For example, I've got some that I might only get 2 or 3 jobs out an entire month, so those lead gen properties aren't making but a couple 100 dollars a month, if that. Sometimes not even that, but I also have other properties that generate 12, 15,000 dollars a month. The average comes out to be across all the different sites that I have roughly about 400 dollars per site per location.

The trick there is to build many, many, many of them, right? I love that guys, because every single one of those is an additional stream of revenue, so that if some of them get hit by … Slapped by Google or whatever, I still have a whole bunch of others that are generating revenue, right? It's diversification.

Adam: Something else real quick I realized too, that I don't think that is on the sales page, it will be updating soon then. Is that you did the monetization webinar, so inside of the training there's actually at least 1 webinar if not 2, I forget. That speak directly towards how you can monetize these.

Bradley: Yeah, it wasn't a webinar, it was just a training video. Monetization models, I actually just added that yesterday. We'll be talking more about that again in some of the update webinars, or are you talking about inside of IFTTTSEO Academy, I'm sorry.

Adam: Yes, sorry, you've done at least 1 dedicated to it, and there might have been it's a couple of other players.

Linking IFTTT With GSA, Scrapebox, Fiverr Gigs

Bradley: Yeah, yeah, I'm sorry, I thought you were talking about Local Kingpin, because I just added monetization models training to that yesterday, so. Okay Ashley says: Hi you are great. I want to go back thanks to my IFTTT Network, is that possible to use Black Hat tricks like GSA, Scrapebox, Fiverr Gig or just PBN, yes, absolutely. What we recommend is that your first tier of links, so your first layer of links to your IFTTT network properties, you keep them clean. In other words, don't use kitchen sink spam, you want to do contextual links from usually properties with some higher metrics, themed if possible. From there, you can throw kitchen spam at that first layer of links, that first tier.

You don't want to burn your IFTTT properties, because you want to treat those … They are like an SEO Firewall guys, that's in part why we use them, but at the same time they are extensions of your brand so you don't want to just spam them to death. The way that we do it, is we build a what is it, it's between like 75 to 125 contextual links to the IFTTT properties, and then we throw spam behind that.

Hernan: Yeah, that's the case. You don't want to burn them, so do not throw a couple 100,000 directly to the IFTTT networks but … Because we have had greater results in terms of metrics, in terms of rankings by adding a layer of contextuals in between. That's exactly what we are doing on our IFTTT link building service. That's the structure of it. You get a handful of links per IFTTT property backed with spam, so.

SEO Services With Little To No Resources

Bradley: Yeah, and again, you can use any of those tools that you just mentioned, that's fine. Okay, Ben says: A client getting questions, starting with little to no resources. If you had to have an SEO client by next week, what would you do to make it happen? Me? Video email, so what I call Vmail. That was how I first started off getting clients, when I first branched out from just doing lead gen and started landing clients as innate client consulting work. I did it with video email.

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I literally built my business with my client based business from video email. It was the most effective way to contact and to prospect for clients was video email, okay?

Hernan: Nice.

Bradley: If I pause the screen for a minute, I can get you a link to-

Hernan: I remember that guy, that was pretty good that guy that you made the video prospecting.

Bradley: Yeah. I've got a link to an opt in form that you can opt in to get free training on how to do video email if you'd like. I'm going to have to pause the screen to get it, maybe what I'll do is when the webinar is over. Here, let me make a note of it and I'll tag you Ben so that you get notified. Just a minute, I'm writing a note. Vmail opt in. You opt in, you get the free training on how to do video email, and then obviously since you've opted in I'm going to spam you to death. Just be aware that you're going to be spammed, no, I'm kidding.

I'll paste that link on the page once the webinars over Ben.

Marco: If he's just starting out and he has just absolutely nothing, there's nothing that he can turn to or go on. Man, the best thing that he can do is network other … In other words, just get out to his local business owners and let them … Let me get this right. Find out who they are, find out what they need, you know what they need, they need more money. You need to figure out how to let them know that you can make them more money without being … Without really hammering them over …

Because, they've heard the pitch before. I mean, that's a thing, get out there, get yourself known. Make up some business cards, fake it till you make it. You can put on them, SEO expert or however it is that you want to brand yourself, but you have to make people aware that your brand exists, what it is that you do and how it is that you can help them. Get out there, hit the pavement, let them know, you get your business cards out there, get known and I think that gets some positive results.

It's worked for me, I've used Craigslist, I've used just about everything there is. When I needed a client, I've gone to Craigslist for gigs and I've bid on jobs that have been posted. Up work, I've done it all when I needed a client or when I wanted a client to test something.

Bradley: Yeah, you know, personally I didn't find a whole lot of good results with going to business networking meetings, like MeetUp meetings and stuff. I ended up spending more damn time just driving back and forth to the meetings and having to buy bullshit breakfast at IHOP or whatever that resulted in such little client work. Although, it just got me out of my comfort zone and talking about my business. Again, everyone's going to have different results, I'm just saying personally from my experience, the best results I've got was from video emails, and that's selecting potential clients or whatever is particularly in a niche that you want to work in, and then just crafting a video where you're analyzing their property and not criticising it but explain how it could be improved upon, that kind of stuff.

Then sending those personalized emails to the owners or to the business, preferably owners if possible. A hybrid model of the 2 worked, whereas I would go to the networking meetings and collect business cards and then follow up with those people using video emails. Now that was a 1, 2 punch and that worked well too.

Hernan: Nice.

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Chris: Now, I'm going to hop in here and I may got slaughtered on this one by you guys, but I don't care I'm going to say it anyways. Do 2 things at once, do what they're saying and then, while you're looking for that, find somebody, hopefully you know somebody who's got a business, just do some work for them to get some results. Get a testimonial from them, put yourself out there and do something good for them. It doesn't happen to be ranking their website on page 1, just, can you help them with their social media? Can you help them with their content? Can you a do a site audit, do something and get a testimonial from them.

Because nobody's going to want to hire you if you don't have anybody that can refer you, and that's where the real work's going to start coming in, when people start referring you.

Hernan: Yeah. I love this and if I may add a couple of things that have helped me tremendously are to leverage communities. Have discussion forums and Facebook groups for example, and as Bradley was saying, you can really pick what kind of Facebook groups or what kind of communities you're joining. For example, let's say you want to work with realtors, join a realtor group and do not try to teach them real estate. Try to help them with digital marketing or SEOing your case. It's amazing if you add value over there, it's amazing the amount of work that you can get. Because those people are usually trying to get …

You will not try to sell them anything but just be helpful. As Adam was saying, try to do something for them and it's amazing the amount of content you can get, because those people are actually … They're really engaged with their topic and most of the cases they're really desperate about finding somebody that they can trust. The reality is that you can build that trust by actually helping people in those forms and those Facebook groups that will you get a ton of recommendations and private messages, et cetera.

It has happened to me just for the sake of being helpful on discussion forums that are around a niche that you want to go after and Facebook groups as well. Posting a really good piece of content over there Ben, that's related to the problems that they are getting that they are getting as Marco was saying, they're not getting enough leads, they're not getting enough sales. That will easily position yourself as the authority figure and for example SEO for realtors, and you will get a ton of private messages et cetera, and then off you go.

It's just about being helpful and do not try to pitch them, because again, they have heard it. You are actually showing them that you can help them in the future but by helping them right now. That has been really valuable for me and that's a tip that I hope you use because it's super, super … It's amazing the amount of feedback that you can get by just being helpful and dedicating 1 or 2 hours a day, just spending time on those forums and communities and being helpful.

Chris: If I could just add, being helpful works.

Marco: We're going on our 104th episode trying to be helpful, and the whole semantic mastery brand has practically been built on being helpful, so.

Bradley: That's true, we've been at it for 2 years now, next week it will be 2 years on Hump Day hangout so, and last thing I want to mention about that Ben is I've always used video SEO as a foot in the door too. As far as video email for prospective but video SEO as a foot in the door typically. Video SEO is not my primary method of making money, I love to use video SEO but specifically as a foot in the door because it's something that although I know it's way more difficult than it was even a year ago or 2 years ago, to rank for local terms. You can take a long tailed keyword that's not competitive at all, even before you initiate the contact with a prospect and rank something for them with their branding on it, so that when you send them a video prospecting email, you can show them the property that you ranked.

This Stuff Works

Show them a video, and it doesn't have to be anything spectacular, it's just to show them that you know what you're doing. Because, how will they know? For the vast majority of prospects aren't going to know whether it was a difficult keyword to rank for. For example, you could rank for your keyword plus zip code, right? Your key word plus city plus zip code, because it's very rare that people search by zip code. They do but it's rare. You could rank a video for that fairly easily, most likely, and then you could just point that out in your video prospecting email that you send to that specific prospect. Say, “Look, I did this just to show you I know what I'm talking about. Would you be interested in some additional marketing help that can drive more leads in your business and help you to make more money, blah blah blah.”

If that makes sense? That way you can do something for free for them to prove that you know what you're doing, but I agree with what Adam said and that's just finding some people that you can be helpful … Hernan as well, find people that you could be helpful with and then maybe offer up some free services in exchange for referrals, that's another good tactic. Say look, “I'll help you optimize your Maps listing and maybe perhaps rank a YouTube video for you or whatever and then all I ask for in return is that you give me 3 business referrals. 3 other people that you know that are in business that could potentially use help with marketing.”

Adam: I just want to say real quick to everybody's who's requesting access, we're going to include that link in the Friday email. If you're not signed up to it, go to semanticmastery.com and get signed up and that'll be on the Friday email. Also, if you're watching this in the future from some other point in time since we get a lot of people watching the replays, shoot us an email at [email protected] and we'll get you the link for the video prospecting.

Google Maps Setup For Additional Services

Bradley: Yeah and guys, I'm going to drop it on this events page as soon as we get done, okay? I'll just post it in about 15 minutes, okay? You guys are going to be right here on the event page. All right, so Ivan's next he says: Hi guys, looking forward to the 104th. Yes we are too. Question about Google Maps. I created a personalized Google Map, so he's talking about Google My Maps for my residential computer repair company, now I want to offer 3 more related services. My question is, what do you think will be better? 1, adding 3 new layers or pins targeting services like service 1, 2 and 3 on my existing map or 2, create 3 new Maps. Naming them, service 1, service 2, service 3?

Linking 3 Maps somewhere in the description. By the way I watch the 4 videos of RYS Academy. Awesome information, now I'm playing around with Google sites creation. That's another link that we can drop Adam, for the free RYS webinar series?

Adam: Yeah, let me grab that really quick.

Bradley: Since that was mentioned. Ivan, I haven't tested the difference between those 2 methods. The way that I've always done it, which I haven't built a whole lot myself, is adding additional layers to the same map, but I haven't tested that. Maybe Marco could speak on this one a little bit.

Marco: We've tried both and the thing is that everything just flows throughout the folder. Everything depends on the niche, man. Everything depends on what you're going after, everything depends on the keywords, competition. There's so many variables that what I would tell him is do both. There's no reason why you can't do both because they're My Maps.

Bradley: Right.

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Marco: Go do both and see which one works better. It might just turnout that they all work and-

Bradley: I've always just done option 1 on the same map, just add new layers but yeah, I haven't tried the other method. It would almost be worth setting that up on 2 different properties, to see if one has a better … If you do both at the same time for the same property, I don't know if you'd know which one had the better results. Because you just threw both at it at the same time. That would be worth setting up a test for though, honestly. Yeah, just do both, why not?

Sistrix Tool

Sky's up, he says: If you have time, can you briefly go over how you would use https://www.sistrix.com and what additional info you would add to improve SEO, are you talking about for video object?

Yeah, apparently that's what he's talking about. The Sistrix tool for videos is the only time I've ever used it is for video objects. Let's see what they got. Is it thinking, what the hell is it doing? Okay. Let's see, anyways, there's the video tool on here somewhere and that's the only one that I've ever used. The only problem that I find with it is it kind of screws up the formatting of your post if you try to include this in a WordPress post. It gives it some strange formatting and I guess it has to do with CSS conflict or something, from the Microdata. I don't know, I'm not a coder, does that sound right Marco.

Marco: Yeah, that's probably it. Even if you play with it, if you CSS it on the website and make it look good, when it gets syndicated out, there's nothing that guarantees it won't be stripped out.

Bradley: It's probably going to look like shit too, yeah.

Marco: You can't control the CSS or whatever template you're using on free websites anyways, so, yeah.

Bradley: Yeah, I actually avoid using that when possible. I'll use the video WordPress SEO video. That WordPress SEO plugin from [inaudible 00:42:53], there's a video SEO Add on, it's expensive, but I like to use that if I'm doing a lot of heavy video stuff on sites. Just to finish the question, would you finish the meta item prop interaction count, as this would obviously go up over time. I don't like to inflate anything in structured data, unless there's real data to back it up somewhere. Personally, I don't because you can get structured data spam, manual action taken against your site.

I stopped spamming structured data, probably over 2 years ago now. Because I've gotten in the past those structured data spam messages inside … Manual spam messages inside of search console from that and so I stopped doing it. That was like adding review stars and shit when there weren't really reviews, that kind of stuff. I don't know if would inflate the interaction count. I would just use whatever the data is at the time, and if you need to update it later on then you could but I don't know how that updates real time anyways.

I think it's something you'd have to manually do. For example, I've got a client that's got reviews now showing on his site. He emails me about once a month asking me if I can update the review count on his structured data, which I did for the first couple of months, and now I told him, no. I sent him a video and said, “You do it.” Here's how you do it, you know, because it's kind of a pain in the ass. I don't know how you can update that stuff in real time without doing it manually.

This Stuff Works

Would you use an H3 rather than the default H2. I don't know Sky, I haven't tested if one is more effective than the other. I typically would just whatever the output is. For example, the Systris output. I stopped using it though, like I said. Microdata doesn't work nearly as well guys as JSON-LD. JSON-LD is the preferred method, even Google says so now. That's what Google prefers over Microdata. Microdata was the start of structured data guys because it was way to mark up objects without having on a page … Because Microdata is like HTML markup, okay? It's structured data markup but is uses like HTML elements to do it.

JSON-LD is a smarter way to do it, and by the way did you know that you can add JSON-LD script inside posts for the most part? WordPress editor might strip it out, but you should be able to add it anywhere, that type of script, anywhere on the page. Doesn't have to be in the header is my point, so. Anybody else want to comment on that?

Hernan: No I would use JSON-LD as well, so.

Bradley: Yeah. There's plenty of those JSON-LD creator tools online now, lots of them, and you can check that. By the way, if you want to insert JSON-LD into a particular page and WordPress is stripping it out, it depends on the theme I think. Because some themes will strip it out and some won't, but there is a couple different plugins that you could use to install that. One is I think raw HTML, I think you can add JSON-LD script with that, I can't remember 100% off the top of my head, but there's another one which was … Shit, what's it called. H-O code inserter, or something like that.

You guys remember that one? HO Code starter plugin or something like that. Let's go see if we can find it real quick. I'll have to try to find that, dammit, I've got notes that I'm taking for follow up. O-H-

Adam: Got more work to do after you're done working.

Bradley: Yeah right. O-H. Ad scripts, there it is. OH Ad Script, 10 OH Ad Script, 2 pages, that's the one I'm talking about right there. I don't see the plugin but that's what I'm looking for. Let's see. Maybe the link's actually on this page, it probably. Hold on, one more second guys. There it is. Right there, this one. O Ad Script to individual pages, header, footer. This is so you can add JSON-LD markup to specific pages or posts. This is the plugin you can use for that. For example, I'm not sure how you would markup a video with JSON-LD, I just haven't done that myself but I'm sure you can do it.

That's how you would add it to WordPress if your theme strips it out. All right? All right next, Ganti says: Oh wait I'm sorry is there a lot of scheme that can be potentially be added according to scheme of video. Any tips as the keywords, same as and a few other look pretty interesting. What are your thoughts on that Marco, I'll let you handle that one.

Marco: No, I mean … I do just the standard, I don't like to spam it. A lot of people tell you and I've seen it said that more is better, especially if you go to schema.org, they'll tell you that more schema is better. There's a point and I think you're one of the people that found out, that Google says, “No, you're spamming your structured data and screw that.” Why? There's really no reason to inflate the interaction count. There's really no reason to add any of that other stuff, keywords and all of that, because you're taking care of that through your content, silos and everything else anyway.

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The video, if you're getting the transcription, then you have plenty of content. I don't know why you would want to do keywords, same as maybe, spam My Map instead of a video. Add schema the way that we do it in Maps powerhouse. Add schema that way if you want to spam, where at least you're protected a little bit.

Facebook Instant Article

Bradley: Next is Ganti says that, if you still find time, we'd like to know more about using Facebook's new instant articles feature to get traffic to the blog and also use IA with IFTTT, I can't speak on it at all Ganti, it's Facebook and I just don't do anything with Facebook. I guess I'll defer to Hernan.

Hernan: Hmm. That's a good question Ganti, I haven't used it yet, instant article Facebook's unfortunately.

Bradley: I know there was a launch of some product this week that had to do with that stuff.

Hernan: Oh yeah. No, Ganti I'm sorry, I haven't used that. I'm still getting used to messenger ads, those ads that you click on them and you get a message on Facebook messenger. Those are pretty cool, I'm starting to experiment a little bit with that, but I'm sorry Ganti, I haven't got the time to go through it. I'll try to investigate a bit with it and maybe if you can trigger a Facebook page, you can IFTTT Facebook, IFTTT Native Facebook channel to trigger the automation, you know what I mean? That will link back to Facebook, I don't think that's the best use of your IFTTT network, unless you want to publish content early which will be fine.

We will need to dive into that a little bit more.

Ranking Videos

Bradley: All right, we're at the 5 minute warning, so I'm going to have to roll through the next couple. Jay asks: When negotiating value of lead gen videos to potential client, our lead gen videos that don't rank on the first page are long tail keyword in Google, but do ranking video listings to tough a sale for the effort, yeah Jay, in my opinion, because very rarely do people click the vertical search. It's not really all that valuable. I would actually position that not as in the vertical search, the video search of Google. What I would do is suggest, like if I was going to try to talk it up, I would say it's rank number 1 in YouTube.

Because typically, a lot of the times you'll be able to rank in YouTube number 1, but even if it won't rank in Google. There is a lot of traffic in YouTube, it's not usually the type of traffic that's looking for local intent stuff, but that's how I would frame it. Yeah, that's kind of a tough sell. If it's not ranking in Google, it's only ranking in the video search then to me, it's not really valuable. I'll target other keywords. That's what I'll do is I'll … I've mentioned this many times before, if I can't rank the keyword, I don't even let clients tell me the keyword that they want to rank for anymore.

I ask them, what would you like to rank for? Then I do keyword research, and then I come back to them and say, okay, here's what I can rank you for. These are the different keyword search phrases that I can rank you for. Are any of these acceptable? Maybe, what I'll do is do a poking job, right? I'll be able to determine which keywords I can rank for with little to no work, then I'll go back and say, “Look, I'll give you a 3 for 1 special. I can't rank you for this keyword but I can rank you for these other 3, and I'll give it to you for the same price.”

Why? Because I just found out through poking that I can rank without any additional work, right? Why not give them 3 for one and still capture that revenue, if that makes sense? Now, I don't just rank them for spamming keywords that don't generate any traffic. There has to be some traffic potential or else it's not worth it and I'm not just going to take somebody's money, unless they just want to see their videos so they can puff out their chest and say they're awesome, because their video is ranked on page 1, and which case there are clients out there that that's all they want. It's just an ego thing. I'll be happy to take their money to do that for them.

Few Websites For 1 Persona

All right, we got 2 more minutes. Scott says hi, are we able to create a few websites under our own name instead of an alias, is there an issue if a person has several websites? No Scott, I just always talk about reducing potential risk, but yeah you can have as many websites as far as I know under your own name as you want. As far as search console, I don't know if there's a limit to how many you can put in search console. I've got several dozen and I haven't hit a limit yet, so. I also don't put everything under one account, I have persona accounts that actually own in air quotes the account and then I just add myself as a manager. We've talked about that many, many times on Humpday Hangouts.

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He says, I also notice Google is so sensitive, probably Facebook and other passwords as well. If you don't log in from the same IP the they are asking for phone verification immediately. That's true. Using fake alias with burner numbers could be an issue, if the number doesn't work when needing to reverify for whatever reason a couple of months down the road, things happen. That's true, but that's why if you create the accounts under a proxy, another IP, then you can always log in to those accounts through your own IP when the accounts are still new and they typically won't trigger reverification, and even if they do, you should still have the burner number available if you created the account yourself to begin with.

If you bind it to your IP then you shouldn't have any additional login issues going forward. That said, you can also, as we mentioned throughout the training, if you create these sites underneath persona accounts and then add yourself as a page manager, then you can access through your own IP because you're a manager. You're authorized to access those accounts, so it won't trigger reverification because you're accessing from your own account. Again, all of that is covered in the training. If you want to put everything underneath your own profile, you can, just be aware if anything ever happens to your profile, you're going to lose all your assets. It's up to you as to how much risk you're willing to handle.

All right, we got to go guys. I really wish that we got to the rest of the questions, I'm sorry we didn't. I'm going to go find that link and drop it here for the video prospecting, the vmail course guys. It's free, it was something I put together like 4 years ago I think it was before I was in a partnership with 2 ladies. We were going real estate branding, so, just it doesn't have semantic mastery and all of that, but the training is still valid. That's all that matters, and I'll drop the link here and then we'll see IFTTT SEO Academy members in about 5 minutes for the update webinar. Got some pretty cool things to show study and then we'll see everybody else next week.

Adam: I was going to say to you real quick before we hop off, we also got the podcast guys. Check it out on the website, me and Hernan will crawl through here and Bradley's been known to come back every once in a while and answer a couple of questions. If you revisit the page, you might see some stuff. Yeah, be sure to check out the podcast and we'll see you guys later.

Bradley: Okay, bye everyone. Bye.

Adam: Bye Hernan.

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