How To Display Your Phone Number In Search Results

By April

Semantic markup is becoming more and more important – hopefully it's a tool that is in your SEO toolbox. If not, you can get started today with some simple additions that will allow you to do things like show a business phone number in search results.

Right now, while your number might be shown if relevant to the result, or included in the top of your page, you can add some simple markup to your site that will show search engines what your number is why it should be displayed.

Note – right now, this is for a national or global based contact number. How can you do this locally? Get a map pack listing!


Website Foot Print Analysis – Tool and How To

By cpi1

[svp]http://www.youtube.com/watch?v=9BRLZsePlvk[/svp]
With the latest updates, PBN footprints have finally gained more traction as people are realizing that having obvious signs of linked networks means that they can be taken down. Sounds like everyone should know this, right?

Well, most people “know” it, but putting it into practice is another thing. In this video I'm going to show you a tool you can use to analyze code on sites to discover networks – you should take a look at your own sites to make sure you're covering your footprint if you have a network of your own. This is also a handy tool for checking out various other code related items – plugins, themes, etc.


Double 301s Part 2

By cpi1

[svp]http://www.youtube.com/watch?v=r4q028HSc2Y[/svp]

How to recover a SEO penalized domain (or at least salvage) and avoid new penalization.

This is the link for the full article: http://searchengineland.com/analysis-…

301 checker: http://www.redirect-checker.org/

Bit.ly: https://bitly.com/


Semantic Mastery October 30th Outsourcer Training Webinar

By Semantic Mastery

Semantic Mastery is releasing access to it's outsourcer training system which allows you and your assistants to build and maintain complex SEO ranking networks easily.

The training includes over the shoulder videos showing the entire process and access to Trello boards that identify and list every single step of the process along with links to any and all resources.

After joining, you can make use a copy of the Trello system (which we provide) and share it with your assistants. This allows them to communicate via Trello where they are in the process and if they need any assistance – this saves hundreds of hours of time and thousands of dollars.

Additionally in this webinar, Bradley discussed some points on video and YouTube channel optimization, however this took place after the cutoff for members only. To see the full video, visit our site.


Finding New Content Ideas For Local Websites

By April




Content creation can be difficult after you've taken care of the basics – however, there are always new sources for content. This video explains a few quick wins that you can use to find a wide range of ideas.

Utilizing written, audio, and video outlets along with some additional discovery methods can have you putting out quality content for your local site, or client's site, in short order.


SEO Effects Of Latest 2014 Pigeon Update

By cpi1

[svp]http://www.youtube.com/watch?v=zawd1fJFaaI[/svp]

In this video, we take a look at some interesting data that was uncovered after looking at traffic patterns both before, and after, the latest Pigeon update in late July 2014.

While the overall message is that the update appears to not have “improved” the SERPs, there are some other interesting data points to consider.

 


Webinar: Google Plus Prospecting And Video Ranking

By April

Using G+ To Prospect Clients And Rank Videos

 

This is a training webinar we recorded on October 16th, 2014. We covered topics that included using Google+ to prospect for clients, how to automate this task where possible, creating and ranking videos using Google Hangouts and Live videos, as well as answering questions from members and other viewers.

Some important points in the presentation:

5:11 – Prospecting – Creating Specific Circles (Using Profile)
9:45 – Prospecting – Using Google+ search to Find People To Add
9:25 – Prospecting – Add to Circles
20:20 – Grow G+ Circles on Autopilot – https://semanticmastery.com/gplusadder
20:55 – Question about how many communities in Google+ can you join
31:40 – Google Chrome App for Advanced Circle Management – http://circloscope.com – no longer available
39:05 – Pitching (2 Ways) – 1st Ranking a Generic Video First
55:25 – Pitching (2 Ways) – 2nd Start with “Pitch” Video
55:18 – Question about getting email via Google+
1:00:45 – Video SEO
1:03:30 – Question about recording videos in Hangouts
1:24:07 – Question about interviewing clients using Hangouts
1:27:32 – Question about Live Events vs Hangouts live
1:28:08 – Question about Google+ not communicating with local page
1:34:27 – Question about number of Google+ accounts
1:36:24 – Question about Audio Reviews and How well they rank

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Content Creation And Semantic Relation SEO Tools

By April

This is a quick video showing two tools found via a new Search Engine Land article about content creation. There are some good ideas here, and the tools can help you speed up quality content creation as well as get a handle on market or market segment relationships.

Right now the FaqFox tool does not appear to be working correctly, but that may change in the future. Edit – After recording the video, FaqFox appears to be working again.

The Wiki Mind Map tool is a good way to find some semantic relations between industry areas that can help you plan out the on page SEO required for a site build out as well as possible areas to reach out or engage via off site SEO.


2014 Local Search Ranking Factors – Domain Authority

By April

In this video I analyze Moz's 2014 Local Search Ranking Factors study and point out that Domain Authority (DA) is one of the most important ranking factors.

Here is the link to the original study: http://moz.com/local-search-ranking-factors

Link to screenshot with notes: http://screencast.com/t/40SuojDOQnir

Other critical components are Page Authority (PA) and quality/authority of inbound links and structured & unstructured citations.

I mention how Semantic Mastery teaches ways to boost both Domain Authority and Page Authority very quickly and also reveal our approved source for building the highest quality citations, BrightLocal's Citation Burst service:

https://semanticmastery.com/brightlocal