In episode 155 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the number of backlinks one should order on the link package in Serp Space for an RYS stack and a syndication network.
The exact question was:
What's up guys, question from the Battleplan: How many backlinks should I order on the link package in serpspace for an rys stack and a syndication network? Should I add a tier, and if so, how many backlinks on that? GSA or contextual?
Hi There SM Mastery Team – Thanks in advance for taking the time to answer my question(s). For your back linking package (to push life to a recently built branded syndication network) – it says to come up with a minimum of 200 keywords OR you can do it for $20. If we are to do this, what they of keywords are you looking for? Branded, LSI, Money or all of the aforementioned? What is the typical turnaround time for a small link building exercise (3500 Web 2.0s) to be complete?
In episode 123 of our weekly Hump Day Hangouts, one participant asked for recommendations on link building and ordering links using the done-for-you links services from SERP Space.
The exact question was:
General question on link building best practices and ordering services from SERP Space done for you links. When I add links to a local service site I firstly create my main branded social sites such as GMB then G+, Facebook, Linked In, Twitter, and You Tube.
Then I build local and national citations keeping my NAP the same as my GMB NAP across all citations.
Now I am ready to add links to anything and everything.
In what order would you recommend ordering links from SERP Space?
Would you firstly create a blog on my site then setup an IFTTT network order for it?
Would you then order RYS links – Map Powerhouse – or something else?
My question is from the blog and IFTTT part on – what order do you guys recommend and at what velocity?
I understand why it is important to setup IFTTT and a blog first to get frequency of publish and authority and trust going and not waste content i post on my main site by not syndicating it out.
Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.
Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?
Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.
Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.
Bradley: It's crazy.
Adam: Bradley, how's it going man?
Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?
Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?
Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.
Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.
Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.
Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.
Bradley: [inaudible 00:03:00] versus Google.
Marco: This is me versus Google.
Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.
Bradley: There you go.
Adam: Awesome. Well, I'm [crosstalk 00:03:14].
Bradley: I said I'll get Marco a fighting robe and all that shit.
Marco: Oh, yeah. I'll take the bets.
Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.
It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?
Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?
Marco: Now we can.
Bradley: Now you can hear me?
Bradley: Okay, what about when I change screens. Can you hear me now?
Best Practices For Link Building And Ordering Services From SERP Space Done For You Links
In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?
Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.
It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.
Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?
Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.
Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.
Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.
While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.
After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.
Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.
Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?
Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.
Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.
Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.
Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.
The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.
Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store
Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.
Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.
Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.
Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.
It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.
Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.
I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.
The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.
In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.
What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.
Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.
I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?
Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.
Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.
Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.
I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.
My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.
For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.
For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.
Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.
If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?
Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.
Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.
Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.
Bradley: Spam bots.
Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.
Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.
However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?
Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.
The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.
Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.
Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.
That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.
Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”
Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.
Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.
Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.
AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.
What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?
Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?
Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.
Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.
Next, let's see. [crosstalk 00:49:05]
Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com
Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.
Marco: Try going in it to the widget section, and adding it in the text box.
Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.
Adam: You'll get an email notification.
Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.
In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.
Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.
Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.
Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?
Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.
Adam: I showed that yesterday.
Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.
Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]
Bradley: Okay guys. I think that's it. Thanks everybody for being …
Adam: I think Bradley is switching. Yeah, you're back.
Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.
In episode 112 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if you can use the link building service in Serp Space to optimize a foreign language site like Chinese.
The exact question was:
Bradley, can I use serpspace link building service for foreign language site like chinese, I personally will supply the keyword.
If I tell them what my niche is about, can your team write articles in the niche and translate to chinese?
Adam: All right. Hey, everybody. Welcome to episode 112 of Hump Day Hangouts. Today is the last Hump Day Hangout for 2016 as we get ready to move into 2017. We got the whole crew here, so we'll just go down the list here, and at least to the way I see it. Chris, how's it going?
Chris: Good here in warm, sunny Austria, here.
Adam: Outstanding. Hernan, how's it going?
Hernan: Hey, guys. What's up? I'm cooking my ass in Buenos Aires, right now. It's hot and humid, but it's good to be here.
Adam: Summer time for you. Yeah. How hot is it down there?
Hernan: Right now, I think it's 36 celsius, 37 celsius. I don't know how that adds up to fahrenheit.
Marco: That's almost a 100, man.
Hernan: The problem is humidity it's like 80% or 90% humidity, right now. It's kind of nasty, but it's good, because I'm here for the last Hump Day of the year. That makes everything better.
Adam: Outstanding. Marco, can you give us an update? What's going on down there?
Marco: The usual, dude. It's like, do you know that movie Groundhog Day? Where you-
Marco: You live the same weather over, and over. I wouldn't change it for the world, because it's warm, but it's not humid.
Marco: It is never cold.
Adam: Nice. Bradley, how's it going? How's the east coast treating you?
Bradley: It's actually a really nice day, today. Really nice. Sunny, shiny, the weather is kind of good. Didn't feel much like a Christmas, though, I mean, as far as the weather.
Bradley: I had a wonderful Christmas. I hope everybody else did. I had my daughter for five days. I rarely get her for that long. It was a really good time. Looking forward to New Years this weekend.
Bradley: 2017 is going to be a big year for us, as well. This is the last Hump Day Hangout of 2016. I'm just excited to be here.
Adam: Awesome. Good deal. Yeah. I'm happy. I got sunshine today, I've been in the Northwest. I'm actually up by Seattle, and hopefully the screen doesn't totally wash out, can you guys see that?
Adam: It's coming through. Anyways, happy today, this is my last day visiting friends and family, and getting some work done on the side. I know these guys think I'm slacking. I kind of get in and communicate when I can. Let's see. We got a couple announcements, and then we'll get moving, here. I want to remind everybody, if you haven't seen it, I'm going to paste a link in here in a second, but we've got our best of 2016, so these are the tools we've been using, top of the list, things like click funnels. But, if you want to go through and check those out, it's like our top ten. Then, also the top webinars. By all means, if you've got some time, I know some people are still on vacation, or you got this weekend, take the time, check out the webinars if you haven't seen these yet. Pretty good stuff.
Also, if you haven't yet, somehow go over to Serp Space, okay, serpspace.com create your free account, check those out. We're going to be doing a big public launch with Video Powerhouse. Now is an excellent time to start using Video Powerhouse. That's all we're going to say for now, but we'll have some more information for you guys, too.
Adam: I think that's it. Do you guys have anything else we want to add?
Bradley: I do. I just want to mention one thing. I've been studying ad words guys, and now I'm in the middle of studying remarketing in the Google Display Network, and also starting to study Google Analytics more, because there's a lot for building remarketing lists, it's best to have segments, your remarketing list based upon how people are engaging and interacting with your site. I'm starting to learn analytics, as well. It's not something that I've ever used other than for just basic purposes.
I found this instructor on Udemy, that has got just some fabulous training on Adwords, and remarketing, and also on landing page optimization, and design and optimization. It's absolutely fantastic training guides, it's a $200.00 course. He's got three courses out, one for ad words, one for remarketing, and one for landing pages, and each course is about 200 bucks but, right now, until the end of the year, you can get courses on Udemy for 15 bucks, and it's only until the end of the year, so I'm going to drop the links here guys, for this guys courses, because I know a lot of you, not so much for Hump Day Hangouts, but for the MasterClass, which by the way, we have a MasterClass immediately following today's Hump Day Hangouts.
I've been teaching a lot of paid traffic stuff, as I'm learning. I found these courses to be incredibly helpful. This guy is really good. For the cost, at only 15 bucks, I highly recommend you guys, if you're thinking, or considering doing any sort of ad words stuff, or remarketing, or any sort of paid traffic period, that you check out these courses, and get them, because at 15 bucks a piece for $45.00 you get three really thorough, robust courses. Anyways, I'm going to drop these links, guys.
Check them out, if it's something you're interested in, get them before the end of the year. There's also a coupon code, there. I think, that coupon code is the correct one to get everything, each course for 15 bucks, if not, I know that you can sign up with a new account, and they'll give you your first one for 10 bucks, your first Udemy course for 10 bucks. Then, if you sign up for notifications, like essentially on their notifications and stuff like that, they'll send you a coupon code that you can use. I have an existing account, so right now the coupon code is already just added to my account for any course that I want to buy.
I'm not sure if you guys haven't signed up yet, if that's the same process, or not, bu just go check out the courses, and try to sign up for a new account if you cannot find a coupon code that works, or just Google and try to find your own coupon codes. I know that they're doing a deal for 15 bucks until the end of the year, but I think you have to be a registered member. Check that out. Anyways, that was all I had. Any other announcements?
Marco: Yeah. One last one from me. I just want people to know that we're building the biggest, baddest video in map embedded network in existence. I don't give a shit who says what, we are doing it the Semantic Mastery way, you know, we're doing the IFTTT networks around our root domains. All of them won't have it, right. We're doing everything, so that it looks as natural as possible. We're trying to keep everything looking as good as possible, so that it lasts, so that you guys can get the most benefit, the most bang for your buck, let's say, but we've been working on this for a long time.
When it finally rolls out, guys, people are already using it, having great success, I mean I won't mention who it is that's been using our stuff since it rolled out, but people are using it, they're not giving us enough credit for what it is that we did. We're coming out in January. Look for it. Get on the mailing list, get in Serp Space, and push your videos guys, because I mean it's going to kill. It's going to kill.
Adam: Yeah. Definitely. I think, too, Marco, thank you I'm glad you said something, that reminds me. We will be letting people know, it's January 25th is the launch, but we've got some really cool information that Hernan, and Bradley have put together, it's actually some awesome training leading up to it. I get something out to everybody, so that you can at least get that information, and decide whether it's going to be the right product for you, if you are in video marketing, it is the right product, and if you're thinking about it, then this is either going to show you exactly why you should be getting into it, or how you can.
It's going to be pretty cool, because it's not only here go use Video Powerhouse, it's the stuff like, how can I monetize this, right? Sometimes people have issues with that. There's going to be a lot of cool stuff coming up, so we'll fill you all in on that.
Marco: Price will go up.
Bradley: All right. Can we get into questions?
Adam: Let's do it.
Security Issues When Embedding Existing Site Into Google With With iFrame
Marco: Yeah. I cannot do it. I've tried every which way there is, old sites, new sites. The problem is there used to be, I forget what they called it, but there used to be a way where you could pull HTML into a G site, but they even took that away, because they figured us spammers would just choke them with their own stuff, so they took that away from us. We're always looking, if they ever open that up we'll let you guys know.
RSS Masher To Get Actual Traffic To The Feeds And Links
Yeah. The advanced RYS Academy stuff wasn't for traffic it was more for SEO, but RSS Masher can actually generate traffic. There's a couple of ways that you can do that. Number one, you can burn, feed burner feeds from the RSS Masher feeds, because a lot of people will subscribe to feed burner feeds, or pull them, essentially scrape them to republish for auto blogs, and stuff. I've noticed that a lot. I've got some old feed burner accounts that have feeds that I generated five years ago, that have hundreds of subscribers, which is crazy, to me. I know that just burning a feed burner feed alone can actually get you some traffic. If not, actual traffic, it can get you some additional links, because people will use those feeds sometimes just to set up for auto blogs or for filler content, and that kind of stuff. You can get additional links from other peoples websites that way. Okay? That's number one.
Number two, is if you are building out syndication networks for those RSS Masher feeds, tier two networks, and they're themed well. Right? You have your own IFTTT network around it, then over time they should build up authority in their own right, and start to generate some traffic, because some of the blog posts, the posts on the web twos will get found, just naturally, organically, they'll get found, and will generate some traffic.
Another way, probably the best way, or the quickest way to shortcut that, or to generate traffic the quickest is to, if you were using Browseo, I don't know if you are, or not, Greg, but Browseo is a fantastic piece of software that if any of your networks that you set up for syndication the RSS Masher posts, or the RSS Masher feeds. I should say, if you were to take the time to actually build out the social profiles and engage, or hire a VA, which is what I recommend you do, is hire a VA to run Browseo for you, and to just work on, let's say you had, I don't know, let's just throw out a number, let's say you had five syndication networks that were well themed, persona based, or they could be sudo brands it doesn't matter, but they're well themed and you're feeding them with RSS Masher, then what I would do is have a virtual assistant actually using Browseo to start building up, like for example, the Facebook profile, and the Twitter profile of those five different accounts. Right?
That way over time, it's not going to happen overnight, but over time you should have a true real following that can generate, that's interested in that content, that's going to generate real traffic. That's where the power of RSS Masher comes in, in my opinion. SEO part of it is great, we can accomplish SEO, achieve an SEO benefit from just using RSS feeds, traditional RSS feeds, and we cover how to do that in advanced RYS Academy, and also Lisa Allen's Rank Feeder. It's a great tool for adding SEO, or for improving SEO with feeds.
The traffic aspect of it is in my opinion is where RSS Mashers shines, and doing what I just mentioned with building out some real profiles for specific networks, and then actually engaging, and building up followers, not just a 100% auto posting all the time. It's going to take a little bit of work, but once you build up those social profiles now you have a real active audience, and engaging audience that's going to send real traffic, real social signals, and real engagement to wherever you chose. Hopefully that was helpful. Does anybody want to comment on that?
Hernan: Sorry. I was muted. Yeah. I mean, I second what you were saying. We have had great results with Twitter for example, you know for personas. Using that, using completely 100% auto pilot Twitter accounts, that they will become influencers, and there's some studies, right now, and some patents, maybe this is a job for Marco, but when you can, when a persona becomes an influencer, every link that he or she posts on their social media will become much more strong. You know what I mean?
For example, many people like doctors, and I don't know, scientists, and researchers, et cetera, they do not own a website, you know? They don't. What they do is that they put papers that you can find on Google's Caller, for example, and you will find those names over and over again, and on the internet of things the semantic web, people are actually things, you know? In terms of how Google process them.
Let's say Bradley Benner appears over, and over, and over again as being an influencer on the search engine ranking space, or the search engine marketing, or whatever, internal marketing space, digital marketing space, so you will start being quoted on articles, and you will be found on Google's Caller, and you will be found here, and there, and there, and then you will have a Google Plus profile, et cetera, that link that you put out on your social profiles on Twitter, on Google Plus that you share on YouTube, et cetera, will become much more powerful and relevant than a persona. I get hammered every day with those fake Facebook profiles, you know, that you can totally tell that they're fake. You know?
That persona, that person becomes an influencer. You can actually emulate this behavior as Bradley was saying with Browseo. One of the best ways of doing it is by sharing authority content, et cetera. RSS Masher is a great, I mean we have been doing this with RSS Masher right now, but we have been doing this with other free tools like [inaudible 00:14:59], we used to do Yahoo! Pipes, which I love that tool, Yahoo! Pipes, back in the day, but the theory behind it is always the same. You can get a ton of traffic, because of authority robbing, like your website being mentioned over and over again among other authority websites, we already know that, but we have been founding that personas, the more following they get, and the more they get mentioned among other experts, et cetera, the more weight their links get. Doesn't matter where they get shared. Does that make sense? Am I making any sense? At all?
Bradley: Yeah. Of course. I mean, that's kind of the whole point, and that's where Browseo is so strong, because you can actually create digital footprints, which is what you want to do. SEO's always say, we want to try to minimize, or reduce, or hide our footprint, eliminate a footprint, but with Browseo you do it correctly, you're actually creating a digital footprint, which is what you want.
Bradley: That's how you can make personas become influencers. Even if their not influencers, if you get enough following and engagement from a persona account, it doesn't have to necessarily be an influencer for it still to carry weight. You can still generate traffic, and again, like Hernan said, the links from those type of accounts that are weighted more heavily count a lot more. The links are weighted more, as well. It's not just the traffic, it's also the SEO benefit.
Using An Old YouTube Channel To Optimize A New Site And YouTube Channel
Yeah. I mean, you could, if you got, if it's a three year old channel it's only got three videos and 600 views, doesn't seem like there's a lot of traffic, although it could just be the channel because it's older, it has some inherent authority, in which case all I would do is just link out from each video in that channel to the new channel, or the new videos in the new channel. That's pretty much all I would do.
You could also add potentially if it's the same theme, like you said, you could also add those videos into a playlist on the new channel among the videos in your new channel, as well. So, if you're using YouTube silo method, which you should be, and that's using playlists to silo your channel, you could include those videos, but guys, by the way you can include other peoples videos in your playlist. That's how you can actually siphon some traffic from more popular videos. Right?
You can grab other peoples videos and put them into a playlist to help optimize for your term that you're trying to rank for. Here's a little trick, too, I talk about this in YouTube Silo Academy, but you can also put a comment in the video section, the comment section of popular videos, and mention your playlist. You don't put a spammy comment, comment on the video, make it a genuine, valid comment, but then drop, say, “Hey. I've compiled other videos around this topic, or this subject, or whatever, go check them out here, and drop a link to your playlist.
Now, sometimes that'll get moderated out, but sometimes, if you're adding value in the comments section, there's a good chance it will stick. That's how you not only get the video from somebody else's video in your playlist, which can help siphon authority, but at the same time you can put a, drop a link in that comment section that links to the playlist. A very, very powerful method. That's something I would do, Chris. I would go ahead and use those videos to add to playlists to your new channel, as well as link from the video description of the old videos to the new videos, once you have them added to the new channel. Okay?
You might be able to rank spam videos, but the traffic conversion is really poor on spam videos. Other than just crowding other people out, like taking up more space, in other words. There is really little value in spam videos unless you're using spam videos as a link building tool to power up other videos, that are higher quality, videos with higher production value. Right? It's best to optimize one or two high quality videos from a traffic, or from a conversion standpoint, from a user standpoint. Right?
As far as for SEO than you can use all those variations of the keyword as feeder videos, essentially supporting articles. Right? Think about a silo again, and this is what I'm talking about with the YouTube Silo Academy using playlists to create silos. For example, let's say your top level term is more competitive, and you've got 15 variations that will rank somewhat easily, you could basically create a separate video that could be spam videos for each and everyone of those variations of the keywords all linking in the description area linking up to the one video, that's the high quality video that you want to rank for, for the more competitive turf.
That again, is the YouTube silo method. Right? That works really, really well, that's something that I've been doing for several years, now, is just using a tool like Hangout Millionaire, or Live Rank Sniper's is another one now that's out, or Video Marketing Blitz, which is Adam's product. Anything like that, that you can create a bunch of spam videos very quickly and then use the playlist method to build supporting article links, essentially, they're supporting videos. Right? Up to the top level term that I'm trying to rank, but again, that's strictly just an SEO method.
When it comes to traffic like actually converting visitors, and engaging viewers of the video, then you're going to have a much better success rate using high quality videos. By the way, you can take those one or two high quality videos and change them up slightly, and still use those for each and everyone of the terms. The problem is I don't like to do that on a money channel. Here's what I mean by that, on money channels, on channels that I want for long-term, I don't like to spam those channels at all, period. I don't like spamming YouTube with money channels. What I will do is create a supporting channel.
In your case it looks like you might even have one, a three year old channel that you could use, I don't know if it's the same niche, but I like to create supporting channels for spam videos that I use to link to the video that I'm trying to rank on my money channel, if that makes sense, because if you take the same one or two videos, and just change them slightly, and upload them to the same channel, optimized for all those different keyword phrases, somebody could report your channel as a spam channel, and if a YouTube moderator comes by and takes a look at your channel he or she could determine that it is a spam channel, and terminate it. That sucks, because especially if you put all your work into it.
I would recommend creating one or two high quality videos, optimizing for the top level, most trafficked terms, put those on your money channel, and then use a secondary channel, either a new one or an older one, preferably an older one, if you have one to do all your spam videos. Where you just take those same one or two videos, that you've already created and basically optimize them. There's video spinners and all that stuff that will change the file type or the file link, and that kind of stuff. Then, you could use those on the supporting channel to blast out for each and every keyword variation, but all linking to, in the video description, to the videos that you want to rank on your money channel. If that makes sense? Okay? Again, it's all about mitigating risk guys, trying to reduce the possibility, or the impact that it would have if Google or YouTube was to terminate an account. Okay?
All right. Wong says, “Bradley, can I use Serp Space link building service for foreign language sites, like Chinese? I personally will supply the keyword, if I tell them what my niche is about, can your team write articles in niche, and translate to Chinese?” No. We cannot do that Wong. If you have something that you want links built to, we can do that, it's not going to be, we're not going to write something, and then have it translated to Chinese, and then post in Chinese, though, I can tell you that's not something we're going to do.
Again, if you have something that you want us to build links to, we will do that, but we will be using English based articles and stuff like that. It shouldn't really matter. I mean, I don't know, I've never done anything in Chinese, as far as tried to optimize any of that, I'm going to actually defer this to Hernan and Marco, because they do a lot of foreign language stuff. What do you guys think?
Hernan: Yeah. I agree with you, it shouldn't really matter. I've run websites with tier one, I've ranked Spanish websites with tier one English links, which I wouldn't recommend. As a test, it's funny. The reality is that, Wong, first I haven't heard much about doing SEO in China. I don't think Google is the bigger search engine over there, unless you're trying to optimize for people outside main land China. You know what I mean?
With that said, it shouldn't matter that much, because again, for foreign languages it's okay if you have a tier one network built in Chinese then you can pump it up with English back links. Have in mind guys that we don't have the tools, like there are no tools, like literally no tools to have as many variations of content.
For example, in foreign languages in Spanish, Italian, German, you name it, Japanese, we can not pin that, because it will require us to do a heavily manual labor, because the most advanced tools they're all for the English market, and whatever, you name it like the best painter whatever you're trying to do. Most of the article services that we are using will only output English content and variations, et cetera that you need for this to work will not be the same, because there are no tools whatsoever to make that happen. I would say that you test it out, because I don't think you will have any kind of issues, because usually, again, it's ways here in other languages.
Bradley: Yeah. Remember if tier two links, Wong, isn't going to matter, like Hernan just said, if you're syndicating your content to a branded tier one network, anyways in Chinese, that's fine, because our Serp Space link building service is for tier two and beyond, anyways. Essentially you power up your tier one network, or any tier one links that you want. It could be citations, press releases, whatever you want, but we're building at tier two and out from there, so we're not actually building direct to the money site, so that's like Hernan just said, it shouldn't really matter. Okay?
Best Way To Communicate With Different SEO Clients
Number one, Edward, the first thing I would tell you is start outsourcing, hire some virtual assistants that in my opinion there's no way that you can scale on your own. I don't know whether you are doing that already Edward, I'm just, for the benefit of everyone I would recommend that you start outsourcing, hiring virtual assistants, create processes, working procedures out of all of the tasks that you perform. We have a training program called Outsource Kingpin that teaches exactly the process that we use to create working procedures or a process-process, so to speak.
That's how we train all of our virtual assistants to do things exactly the way that we want them done, but that's what I recommend, number one, Edward is to start hiring virtual assistants and training them in the way that you do things, so it's great to hire green virtual assistants, or virtual assistants that don't have any experience doing SEO services, or whatever, or limited experience, because that way you don't have to unteach them, you know, unlearn them, what they've already learned, you just teach them straight from the start how you want things done, and that's what we have found to be hands down the best way to hire and train outsources. Okay. That's number one.
Number two, if you want help from me and, or Hernan the best way to communicate is to join our MasterMind, because that way you have access to not only Hernan and me, but also to my other partners as well as all of the other high level SEO's and marketers in our MasterMind. That only costs 297 a month, plus you get all of the other training that we have, most all of it included, if it's under 300 bucks it's included, if it's over 300 bucks you get 30% discount off anything else that you decide to purchase. If you want one on one consultation, I charge a minimum of $400.00 an hour, I think Hernan charges somewhere around that, maybe even more.
If you want a one on one consultation, honestly, the best thing to do is, it's more cost effective to join the Mastermind because you can still ask us questions in the actual community as well as we have biweekly webinars where we get real in depth on stuff with our Mastermind members. That's what I recommend, is you join the Mastermind, that's going to be the most cost effective for you, plus you'll get a hell of a lot more out of it than you would just from a one on one consultation for an hour from either one of us.
Hernan: Yeah. I agree. I wanted to say real quick that, in the same line that outsourcing many business owners and agency owners, because that's great Edward, you're having growing pains, which are great problems to have. I usually like to say that we as entrepreneurs we do not solve problems, we create new ones. You know?
Hernan: I would rather have the problems that you are having Edward, then the problem of not having enough money at the end of the month, so that's great congratulations for taking action. With that said, on the Mastermind we touch base, because we have a lot of people that have their own agencies on the Mastermind, and we touch base repeatedly on productivity, outsourcing, et cetera. One of the things that I'm going to drop the last podcast episode, last week's episode 59, that we made with Adam, we touched briefly on outsource campaign, that I think that, correct me if I'm wrong, Bradley, but if he joined the MasterMind he gets it?
Hernan: Okay. That's cool. That's, that. One of the main pain points that many agency owners, or that they're growing their agency have is that outsource, hiring outsourcers is hard. It's hard. If you go out on your own like posting on these outsource, or freelancer, you will get hammered, literally, with propositions, postings, people applying to your job offer, and that can be cumbersome, that can be a nightmare in of itself. Then, you need to train them. Then, you need to make sure that they don't leave. We have developed a process, Bradley has developed a process, a really, really straightforward, it's super simple, and it will eliminate 95% of the manual input that you need to put, and you make sure that you get 100% of the time you will get the best VA's that you can get for that position. You know?
Bradley: That's right.
Hernan: Because you're filtering, you're doing some heavy filtering, so at the end of the day you post the way we tell you to, how to post, then you set up the funnel, and then you end up internally maybe five, or maybe three, or five, or seven, if you're too picky. You know? For that same position. It's crazy the quality of people that you end up getting from that funnel its mind blowing. At some point it happened with us with Semantic Mastery, and it happened to me, personally, because we use these funnels over and over again, that we have trouble deciding. You know?
Hernan: Because we'll have overqualified people and we will say, “Screw it. We'll hire them both.”
Bradley: I was just going to say, that's typically what happens. Once we set up the hiring funnel, and run some prospects through it, once we get through the interview process, we end up with such qualified candidates that even if we only had one position to fill to begin with, we generally end up hiring two, or three at the same time, because-
Bradley: They're such good candidates.
Hernan: Yeah. That's, that. I'll put the link over there. I'm looking forward to-
Bradley: By the way-
Bradley: Hernan, if you don't mind, jump into Click Funnels and grab the webinar registration link for that, the Outsource Kingpin webinar.
Bradley: Because, Edward, I recommend that you join the MasterMind for real, but if you want to just go through the Outsource Kingpin webinar that we did where we walk through the process and everything, there's a webinar, an auto webinar that we have set up for that, and you can always go check that out first before you pull the trigger.
Hernan: Mm-hmm (affirmative).
Hernan: I'm going to drop them both on the events page.
Placing Your Logo In Creative Commons Videos In YouTube
I don't know that, Ethan, and I don't remember ever saying that anywhere, that might have been somebody else that had said that. I typically do not do that, because I'm not sure what the Creative Commons licensing states when it comes to that, so from my assumption without doing any research, I don't think that would be legal to do. I mean, what's the worst that could happen? You could get somebody that would say take the video down, or they'll report you to YouTube and you get a strike on your channel.
As far as I'm concerned I don't think anybody, there would actually be any legal recourse, but I'm not an attorney, so I'm not giving legal advice, but I just want to let you know that I typically will not do that, will take somebody else's video then put a logo overtop of theirs. Usually, I will try to find, if I'm going to use Creative Commons, which I don't very often, I know Justin Sardi likes to do that, Zane Miller likes to do that, I typically don't. I like to have videos made instead.
I'll just go to Fiver or go to Upwork, and I'll hire somebody to create videos for me as opposed to actually using Creative Commons videos, if I cannot find one, if you find something that's decent, that you don't have to modify, and coverup logos and all that stuff, then use that, but if you have to go through that trouble, again, I don't know what the legal requirements are for that or the consequences of doing that, so I just won't even bother is my point. Okay?
I'm just thinking to myself why the original creator would put their logo there in the first place and it seems entirely possible to me that some may do this to discourage anyone else from stealing and rebranding the videos. That some of the CC videos be marked by as CC by accident? Yes, Ethan. That is most likely what has happened, I don't want to say most likely, but there's a good chance that some of those videos were uploaded under the Creative Commons attribute without the uploader even noticing it, or recognizing that, being aware of it. Right?
That would be my first guess, but it also could just be that people are looking to get more traction out of their videos, and so they add them as Creative Commons, because they know that more people will look at them and possibly use them for their own marketing efforts without taking the logo off. Right? It could be that, that was done intentionally, I'm not sure what the intent was for this particular video you're talking about, but again, I typically would not do that.
Hernan: Yeah. I wanted to add real quick, Ethan, there are several levels of Creative Commons, like create a comment you can use for commercial use without citing the source, and there are some Creative Commons that you will be compelled, and you will be, it would be compesatory for you to cite the source. You know? Because there are several levels, and several categories, or licenses free to use for commercial, without citing the source, those kinds of things, but I'm guessing that you've come across one of those videos that will need you to cite the source. You know?
Hernan: You can use it, but you need to give them credit, which is fine. I mean, if you want to use it, go ahead. Now, with that said, you can get videos done for whatever you are doing for five, or for five, or ten bucks. You know? I would [crosstalk 00:36:45].
Bradley: Yeah. Honestly, Fiver videos typically, a good Fiver video now will cost you 30, 35 bucks, whatever, not a big deal.
Bradley: I mean, if it's something you could do Ethan is take the Creative Commons video and you could find hint, fact you could use Outsource Kingpin to find a video editor that you could hire on an as needed basis, like a virtual assistant. Right? You could hire a video editor that essentially just send the video, the Creative Commons video to the video editor and say, “Look. I want something like this. Can you make it happen?” A lot of the times they can duplicate something similar to that, and it will be unique to you, so it'll be your own video at that point, you're free to do what you want with it, without having to worry about any sort of legal action for misusing Creative Commons, if that makes sense. Okay?
Questions Regarding Update Webinars In IFTTT SEO V2
Greg's up, he says, “Any IFTTT training the first section updates includes several update webinars,” yeah, that's correct, Greg. “Nothing for December,” yeah, we're not actually going to have one in December, the next update webinar has already been scheduled. That's for next Wednesday at 5 p.m. okay? That is update webinar number eight. Then, in the last section of the bottom page is called Update Webinars, it just has four webinars. “Is that by design, or by design to have some of the same webinars in both sections?” No, Greg. That last module can just completely be removed from the training area.
I'm not sure why there was another module put down there for update webinars, but I'm just putting all the update, well, the update webinars, in my opinion, should be in the update section, which is module number one, or number two, I cannot remember. That's where the update webinars should be. That bottom module can be removed. In fact, somebody, you know what? I'll make a note of that. I'm going to do that right now. Excuse me, guys, I'm taking a note. Remove webinar module. Okay. Yeah.
Update webinar number eight is next Wednesday at 5 p.m. it's in the IFTTT SEO Academy Facebook group, click on the events tab, and then you can click on that link, and it will take you over to the actual Google event page, where the webinar will be held. That's update webinar number eight. Thanks for pointing that out, Greg. I know that module, that bottom module, is there, it just needs to be removed. Okay. All right I made a note of it. It'll happen in the next couple days.
Curt says, “Great Christmas. Glad you folks had a good one, too.” I did. I had a great one. Thanks, Curt. Let's see what's next? Okay. Michael says, “No coupon code needed for the Udemy course, so just go to the site, and all the prices are $15.00 each.” Awesome, Michael. Yeah. I wasn't sure if new accounts got the same deal, or what, but I know mine has that deal, and I'm telling you man, those three courses I posted, I'm just doing the remarketing one, right now, but I picked up the other two, because the remarketing one is so good.
What I really like about those is the fact that, you guys know how we do training, we don't just teach how to do stuff, we teach why you do it, too. Right? I think that's critically important for anybody. Like, me, personally I need to know why I'm doing stuff, not just how to do it. The courses that I pointed out, he goes through great lengths to build the foundation first, and I think that's really, that's so overlooked in our industry. You know what I mean? Building that foundation of understanding the technology behind what we're using and how it works, and why it works that way, and all that kind of stuff, and again, I'm just really, really impressed with the course, with the remarking course, so I picked up the other two, as well.
Okay. “What are the names of the courses?” What do you mean what are the names of the courses? I dropped the links. There on the page, Edward.
Adam: I got them covered.
Best RSS Feed Creator To Create A Feed For Any Page
That's what creates co-citations a very, very powerful method. You can make that post what's called a sticky post, so it sticks in the feed at all times, which means every time the feed is updated with new content from other publishers, and the bots come crawling that feed, your post, your sticky post, which could be again, a page, a post, a YouTube video, anything, will always be associated with that other content. It's called co-citation. Very, very powerful method. Rank Feeder is outstanding for using RSS for SEO. RSS Masher is in my opinion better for traffic generation. If that makes sense?
Rank Feeder in itself is outstanding for SEO, because of being able to basically take any static item and stick it in a feed, which is dynamically updated every time new content is added. Does that make sense? You don't even have to be the one adding content, you can benefit off of other peoples activity by creating a feed with your post, your item being made sticky in that feed. If that makes sense?
It's a toss up, really. It depends on what you're trying to do, if you're trying to do strictly SEO, Rank Feeder is the best option, if you're trying to do more traffic generation, then I would stick, I would go with RSS Masher. In fact, we have Mastermind members that are using both, which I completely understand, because one of the questions was, “Can we replace Rank Feeder with RSS Masher?” I said, “I wouldn't do it,” if you're getting, achieving success with RSS Masher, excuse me, with Rank Feeder already, if you are getting good results, I wouldn't discontinue that. I would continue using that, and that RSS Masher as another tool in your toolbox. Okay? Wow, we're almost done with questions this is going to be good timing.
Number Of Brand Navigations To Add Per Month In Crowdsearch For A Site With No Brand Search
You could have the brand name, let's just use company as the name, so Company then you can have Company phone, Company contact, Company location, Company website, you can use all of those different type, you can add Company plus keyword, right? Company plus services, like different service or products that you sell, so now you can start associating the brand name with those keywords, or those products, or services. There's a ton of things that you can do with navigational searches.
What I would recommend that you do is set up variations of those navigational searches, and then put them all in Crowd Search, but only turn on two or three at a time with very, very low volume, and then every, maybe set a calendar reminder to once a week, go in and cycle through, in other words, turn off the two or three navigational searches that you had on for the past week, turn those off, and turn on the next three navigational searches with very low volume. Then, do that over the course of a few weeks, and then start to slowly edit the volume numbers. Right? That you are increasing the search volumes. The click through.
Start increasing that over time, but I would start real, real low to begin with because if you have no brand searches to begin with, and you can find out whether you're having any brand searches guys by going into the search console. Right? Take a look at the search query report. Then, you'll be able to determine if you have any brand searches, and if you don't that's a great opportunity for you to use Crowd Search in how I think Crowd Search signs the most, and that's navigational searches. I think, that's the most powerful way to use Crowd Search, is navigational searches, and I've been saying that since it was released in November of 2014. Okay? To this day, I still think that's the most powerful way to use it.
You start to ramp that up, and over time those navigational searches are going to give, add a lot of weight to your site. It's the site weight algorithm, or patent from Google, and I don't know, that's not the official term for it, but I know that patents exist. I've seen it. You will actually add weight to your site that way. Very, very powerful method, but start cycling through that. Again, just set a calendar reminder, better yet, have a virtual assistant do that for you, that way it's not even something you have to do yourself. Okay?
All right. Cool. “Thanks, Adam, for the RSS Masher link.” All right. Hey, guys, if we don't have any other questions we can wrap it up just a couple of minutes early for the end of the year. We've got Master class that starts in about 15 minutes. I'll give it another 30 seconds or so, if you have any other questions post them. You guys have anything else you want to add before we wrap it up?
Hernan: I think we're good. I just wanted to wish everyone that they start, that they end 2016 in a great manner. They start 2017 in an even better manner, and I would suggest that maybe Adam can refer and defer to this, but I would suggest that you don't make new year resolutions, but you start working, right now, for whatever you want to achieve by the end of 2017.
Hernan: Do not make resolutions, if you wanted to achieve something this year, you should have been working in 2015 to do it, so now is your time to start working for whatever you want to achieve in 2017.
Adam: Yeah. I'll tell you what, how about this? The first three people, sorry about the feedback, the first three people who give us a serious explanation of what you want to do in the first three months, and you're going to start working on it, when I get home, if you write it down, I'll pick the first three on the page, tell us what you're going to do, at least two sentences, tell us what your plan is, and I'll send you out the Entrepreneur On Fire book, so you can plan out your 100 days and get it done. We're serious about it. Get out there, get started. Like Hernan said, don't make new years resolutions just start doing something.
Bradley: Yeah. Here, I'll add something, and Michael I'll answer your question, here, in just a moment, but since we have a few extra minutes to build on with what Hernan just said, guys sit down, draw out a plan, set goals, I know goal setting is so abstract and for the longest time, for so many years in my business I never set out any goals. I never defined my goals, and wrote them down in clear written, to me, there's something about handwriting stuff, too that makes it seem like I take more action for some reason when I write stuff down by hand versus typing it out.
Take a notebook and sit down, guys, and spend an hour or two, literally thinking about what you want to accomplish in 2017. Think about where you would like to be one year from today. Where you want your business to be? Visualize it. Close your eyes. I don't care how stupid you feel sitting there doing it, just close your eyes and visualize what that day would look like at the end of the year, next year, if your business is where you want it to be at that point.
From that point you work your way back and break down, okay, what's it going to take for me to accomplish that? Start breaking it down into manageable chunks. For example, I mentioned this, I think last week, somebody asked and I said the Twelve Week Year is a book I highly recommend for planning, and that's something that you can literally, you could take your one year vision and break it down into four chunks, four big chunks, which would be each, quarterly chunks, and then all you do is take each quarter and from each quarter chunk give 25%, each one of those, you take it and you break it down into monthly activities. You take your one chunk, your quarter chunk, break that down into monthly goals. Right?
You would have three monthly goals, then you break the monthly goals down into weekly goals. You'd have four weekly goals to equal the month. Then, you break that down into daily goals. You always work your way back from the end goal back to today. That's how you, in the Twelve Week Year, guys if you haven't, I say, make 2017 the year that you apply some methodology such as that, because you'll get so much more done, it will help you to stay focused, and it will help you to avoid distractions, and avoid shiny objects, guys.
Write down your goals, and post them somewhere, like a whiteboard, whatever, post them somewhere where they're within eyesight of your workstation, so that you can constantly be reminded of what your goals are, so that when you get that JVZoo email with the new shiny object that promises riches in three days from a push of a button, you'll avoid it, because it won't be something that's actually moving you towards that goal that you're looking at. If that makes sense? Keep that in goal in front of you at all times to be a constant reminder of what your overall vision is, and it will keep you from straying from the path that will get you there. If that makes sense? Okay?
I told Michael I would answer this, “I have added five variations of brand navigation's already in Crowd Search. I set up at two per month for first month. Is that too low?” Yeah. I would think that's a little bit low, Michael. I mean, again, guys, always air on the side of conservatism, be conservative when it comes to that, instead of aggressive, in my opinion, unless it's a spam site, a turn and burn type thing, but yeah, start low, but I would say two for the first month is, that's one brand search every 15 days. I would go a little bit more aggressive than that, maybe 10 for the first month. That would essentially be one brand search for every three days. Right? Roughly.
Then, I would kind of work my way up from there, but again you can always go lower, that's fine, and build up slower. That's entirely up to you. It seems from the stats that you were posting earlier 3500 clicks to your site every month, you could go a little bit more aggressive on those numbers, and you'd be fine. If you had a site that only had 50 clicks in a month, then yeah I wouldn't say do 10 brand searches right off the bat. Two would be a good number for that, but since I think you said you had like 3500 clicks a month, you could go quite a bit more aggressive, even probably 20, 25 brand searches per month for each variation.
Again, I would start ramping that up slowly. Maybe start with 10 per variation, and cycle through them. Only run two or three concurrently at any one time. Then, every couple weeks go in and switch it out. Turn on the other ones that haven't been running. That kind of stuff. Then, ramp it up from there. Start off with maybe 10 click throughs per month, per variation. Then, ramp it up from there. Okay? Cool. Okay. I think we're done. Are we done?
Adam: I think so.
Adam: I think we got what? One more person wants to post just to clarify. I'll send you the book for free when I get home. Look it up. Hernan, do you remember exactly what the name of the book is? Is it the EOFire, I forget what they call it, now.
Hernan: The Freedom Journal.
Adam: Yeah. The Freedom Journal. Thank you. I used one last year, it was great. I ended up making my own book based on this, and a couple of others I've used. If you just want to tell us what you're going to do, and then this will help you plan it out. This is like a 100 day, broken up into sprints to help you achieve your goals. I think we got one more spot, if somebody wants to answer, and tell us what your plans are, and what you want to do with it, and I'll go home, I'll contact you, and I'll ship it to you for free.
Bradley: Toby, to answer your question. That email that you're talking about is the email that YouTube sends, because you're a subscriber to our channel. When you click that link, it takes you to the watch page on YouTube instead of to the event page. However, right in the description is the link to the Hump Day Hangout page. The event page, which is what you're looking at, here.
Guys, if you ever have trouble finding the event page just go to semanticmastery.com/humpday one word, and it will take you to this event page, or if you cannot remember semanticmastery.com/humpday, just go to semanticmastery.com and click on the Hump Day button on the site, and it will take you over here. Again, that email that you received is an email from YouTube because you're a subscriber. When you click on that link, it's going to take you to the watch page, but in the description of the watch page is the link to the Hump Day Hangouts events page. Okay? All right. Anything else guys? Can we wrap it up?
Hernan: I think we're good to go.
Bradley: We're done. Okay. Cool. All right. Again, thanks everybody for being here. Master class starts in five minutes. Thanks for an awesome year for 2016 guys. 2017 will be even better.
Bradley: We will be reaching our three anniversary as Hump Day Hangouts in October of next year, which will be what? That will be episode 154?
Bradley: Or, 156?
Adam: 156. Yeah.
Adam: That's awesome. Yeah. Thank you, guys. Everybody, here, and everybody watching. This has been an awesome year, and I'm looking forward to 2017.
Marco: By everyone, happy new year.
Bradley: Bye, guys.
Marco: Later, dude.
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