In episode 222 of our weekly Hump Day Hangouts, one viewer asked whether it’s true that drive stacks are not effective anymore.
The exact question was:
Sorry to jump in with a downer question. I was looking into the drivestacks, was going to buy your course. Got told by someone over at Serpspace, that Drivestacks aren't really effective any more. said Google has set all links to nofollow
Adam: That's what you get from making jokes right when we go live. Welcome everybody to Hump Day hangouts, episode 222. This is …Oh, man. I should have cued up some music. This is the last Hump Day hangouts that will be on a Google event page but more on that, first, let's say hey to everybody. It is the sixth of February, 2019.
Bradley: Well, let me interrupt you for a minute because you said this will be the last Hump Day hangouts and I know some people, that's all they heard and they're gonna freak out like, “What,” so we're gonna clarify. No, just the last Hump day hanging out on a Google event page guys. We're still gonna do it, we'll clarify that in a minute. I just want to make sure everybody understands; we're still gonna keep doing Hump Day hangouts.
Adam: You dropped off right there. That might sound bad. Yeah, we'll get back into it. We got some really good announcements; we got some great stuff coming up. We're gonna say hey to everybody really quick and then we'll jump into questions after that so I'll do the normal lineup here. Chris, how you doing today?
Chris: Doing good. Actually, doing excellent man. It's like a new PR in the tune today, same as yesterday, so I'm super excited. A good week. How are you doing?
Adam: I'm doing pretty good, just [inaudible 00:01:08]. Man, I don't know what came over me there. Yeah, I'm doing pretty good.
Chris: Rich, you'll need a couple more tee shirts man.
Adam: Yeah, [inaudible 00:01:15].
Bradley: What was the PR for … what movement?
Chris: Yesterday it was squats and today it was bench.
Bradley: You PR-ed your … for those of you that don't know workout speed, that means personal record for squats and bench press. That's very good man. Congratulations.
Adam: I figured Chris [inaudible 00:01:34] got a press release about his lifting.
Hernan: Chris now lifts 385 pounds.
Adam: Contact Chris Tow and [inaudible 00:01:46] for more information.
Chris: Nobody takes the coaching online but you can check out my Instagram. I might share a couple of things there.
Bradley: Chris is one of those guys. He's in the mirror at Instagram posing.
Bradley: He's one of those guys.
Adam: Herman, how are you doing man? Are you surviving the heat wave?
Hernan: Yeah I'm good, actually cooled off a little bit so it's good. I went for a run, not a macho as you guys breaking PRs but still broke a sweat. But, yeah, I'm excited for what's coming. I'm excited to be hanging out with Adam. We've got to be scheming and plotting a lot during FHL 2019 so I'm excited for that too.
Adam: Awesome, me too … me too. Marco, how are you doing?
Marco: I'm living the life and I'm loving this shit. Fuck all of you. It's just so beautiful here, man. I can't help it.
Adam: Yeah, it's been funny. People around here were freaking out because there was snow dusting on the hills to the East; I'm in the bay area, and it's just hilarious. It hits right at freezing and people are just like, “Oh, is this the polar vortex,” and then at 50 or 60 later in the day. But that's my jam and I like it like that. Bradley, how about yourself?
Bradley: I'm doing well and if we ever had an invitation to be memed, Chris just did it. Greg and Wayne if you're out there listening meme away, so to speak. But, yeah, that's said I'm really excited too. I got lots of stuff going on. Tomorrow we've got the Mastermind Webinar and I'm gonna be releasing all the process docs and training that I developed over the last three or four months for scaling the local least pro method that business model out. Everything that I put together the last four months that's been refined and refined and refined again and it's polished enough now.
And I promised the Mastermind members that we're gonna get it when we finished our 12 week sprint to build 50 GMB assets and that ended on Monday. I'm gonna release everything to the mastermind members tomorrow and in the following 12 weeks with the POFU live attendees, the people that came to our live event that joined me in the first 12 weeks sprint, which was to build 50 local assets, lead generation assets out and we all hit various numbers. Specifically for my build, I hit 42 out of 50 for semantic mastery, for our agency that we're building separately. It's not semantic mastery.
But anyways … I didn't quite hit 50 but I hit 42 and that's good enough, in my opinion. Aim high guys. If you aim high and you don't quite hit it, you've still done good. Right? And so I'm pretty proud of that. And then we had varying levels of completion or hitting that goal through the other members that joined us and it's across the board and I'm proud of everybody that helped me with that and participated throughout that process. But the next 12 weeks we're gonna do another sprint when …
By the way, these guys only paid to come to our live event one time. They were just like 24 weeks of additional training and that was not planned. That was something that I chose to do once we were at the live event. And I'm glad because it's given me a lot of help with developing these processes out and getting input from other people so it's not just 100 percent me. And so the next 12 weeks, now that we've got all these assets built and we have our teams that are continuing to build more assets, now we've got to monetize them.
We've got a lot of assets now that are ready to be monetized, which means find service providers, either lease them, buy the leads, however the arrangement is that we work out. And so I'm really looking forward to getting back into prospecting from a lead generation perspective as opposed to a client/agency perspective; which I tried almost all of 2018 to just sell agency services, traditional agency services, and failed miserably at that. I was pretty good at prospecting but sucked at sales.
And it's because the market, in my opinion, is so saturated with business owners being solicited to buy marketing agencies. The moment they think that they're being solicited to, they put up their defenses. And I'm sure a lot of you guys can relate to that. But, just in the last few weeks, the lead generation business the word's gotten out and I'm actually getting inbound calls now from contractors asking for lead generation services, which is amazing guys. I'm telling you the dynamic is completely different and so I'm really looking forward to the next 12 weeks of developing out and testing all different types of prospecting methods for service providers.
And I was on a mastermind call with one of our members earlier today who was telling me about his strategy. Scott, it was awesome. I'm gonna put your strategy to the test and I'm gonna be sharing all that data and in the Mastermind. Anyways, I'm just really looking forward to it; got a lot of stuff going on. Like Marco said, there's so much opportunity right now, guys. It's almost hard to sleep so I hope you guys see the same opportunity I do.
Adam: Good deal. Good deal. And for those of you just joining us, if you're new to Semantic Mastery, the Mastermind is a higher level group for people who are looking to either start or continue to grow their local digital marketing agency. That's the place to be if you're ready to take that plunge and you either want help getting started or, like I said, if you wanna grow it. You can find out more mastermind.semanticmastery.com. In general, though, the first place we recommend everyone to start is with the Battleplan and you can check that out battleplan.semanticmastery.com.
And we do have an update to the Battleplan coming out that's bigger, badder, more kick ass and that's gonna cover even more areas so stay tuned for that. And there's gonna be reasons to get it. Don't worry about getting one now. I know shit with, “Should I wait and get the third one when it comes out in February?” You just get it now, start putting it to work. You'll get an ROI as one of our buyers even told us. He said it paid for itself in 13 minutes and that was great. There's all the video training that goes into it too. All this stuff has been updated so go grab that if you haven't yet. And then something else I wanted to talk about, Bradley, you were talking about the mastermind and hopping on a call.
Marco: Hey Adam-
Adam: Yeah. Yeah.
Marco: -before you get into that, I'd like to ask people if you haven't subscribed to our channel, please do. It's really encouraging when I see those numbers of subscribers grow, the people that follow us, the people that … It makes it worthwhile to come in here and give people all of this free information that they're getting, information that people have used to build businesses. But just, all it takes is just a tick of a button guys. Go subscribe, let us know that you're following us, that you're interested in what we're doing so thank you for doing that.
Adam: Yeah. Definitely, check it out on youtube. We'll put the link out there. Let's see. I had a couple more short ones. Bradley mentioned the Mastermind and then, obviously, MDYB is where you can get your done free services like syndication networks, RYS, drive stacks, all sorts of good stuff. What we're also adding in there, we've had a lot of people ask us for help with finding VA's, how to build their own team. And so the VA matching service, helping you build your own team or providing qualified VAs that we've vetted; they have given salary expectations, they're full time, they're ready to go and we're gonna connect those with people.
But right now that's gonna be limited to just the mastermind. We're gonna be taking four orders or Beta testers in, helping them connect and giving them the best practices guide to get started with using their VAs. And then, eventually, we'll be offering that to other people who want that. Hopefully, if you're listening to this, that sounds interesting to you because that is a core part of growing your business. Whatever it's doing is building that team and we're happy to be able to do this and use the same process as we do to find our VAs and our help and get you the help you need.
A real quick note, we had a great webinar with Lisa Allen. If you haven't seen it yet, I'll put the link below; check that out, RSS Authority Sniper. She's added some really cool updates, I'm not gonna go into that I'm just saying that it's awesome and it's part of Bradley's case studies he's doing right now which Bradley I'll let you touch on that in a second. And then, just to wrap it up, as I talked about at the very beginning with a no more ‘Hump Day hangouts'. It's no more Hump Day hangouts on Google event so they are shutting down.
Bradley: Wait, what?
Adam: They're shutting down the Google events. We are gonna get it ported over. It doesn't matter. All you need to know is keep using the same links you get to. When you get an email, click the link, I'm here. If you go to semanticmastery.com/hdquestions you will still go there. We're gonna get our own page setup, get stuff going so that it's seamless; and it's just gonna look a little different but, hopefully, it's gonna be even smoother for you.
Bradley: Yeah, we're gonna use the discuss app, as the commenting app below the webinars so it'll make it really clean. It'll be a nice clean page just like the Google events page are and it'll keep all the comments on right below. And what's kind cool about it is the comments are archived too so instead of every week having a separate event page, like we've had in the past where the comments … you'll be able to scroll through the comments and just look through the questions and stuff from previous weeks as well once we start that.
We've been doing that, actually, for the Mastermind Webinar for what, two years guys, and it's been working really well over there. It's gonna be a seamless shift for you guys. It won't affect you guys any at all.
Adam: Good to go. Alright guys, we got any other announcements before we dive into it? Okay.
YouTube Embeds Clarifications
Bradley: All right, so the first thing I'm gonna do is grab the screen and then I'm gonna take a moment to clarify some comments I made last week that, apparently, I wasn't very clear on. I knew what I was trying to say but, apparently, I wasn't very clear in my delivery and it caused a shit-storm in that we had a whole bunch of people freaking out about what I said about embeds. If you don't know what I'm talking about, don't worry about it because I'm gonna clarify my statements now and it should make sense.
And for those of you that heard what I said last week and freaked out about it, I apologize for not being more clear about what I was saying. Again in my mind I was clear but, obviously, I confused a bunch of people. What I was talking about last week specifically was … and it was this dude here. I'm sorry, I can never say your name, Mayank. And, again, I would love to hear how that's actually pronounced because I'm, probably, butchering it. He asked a question about embeds and I had said that yes, absolutely, embeds will help to push a video.
I was talking specifically about youtube guys and I think people conflated what I was saying about embeds with any type of embed including map embeds and things like that. But what I was talking about was specifically youtube guys. And that was that will embeds help push a video and I said, yes. However, mass embeds and mass links to a video that doesn't have corresponding engagement signals, which means views, comments, likes, shares, those kinds of things, can be a spam signal. I wasn't saying embeds themselves are a spam signal.
And that's, apparently, how it was taken. And it might've been the way I said it or whatever. Again, I apologize but I wasn't saying embeds are spam signals and I think that's how it came across. What I was saying was specifically for videos. If you have a video that you go out and you do thousands of embeds and build thousands of links to it and you go look at the video on youtube or Google search and it's got three views, guys, is that natural? No. And we know, for a fact, that youtube videos can rank purely on engagement signals now. We know, for a fact, that that's true and I'm gonna show you right now, or in just a moment, the proof of that.
What I was saying was if you're gonna build a bunch of backlinks and/or embeds for a video, then, I would recommend that you also build traffic or engagement signals. And how do you do that? Well, the easiest way, unless you can get real organic views, is to buy views … not spam views from view bots and from view services but buy views from Google directly from the Google ads network. Guys, you can set up Google ads for YouTube. I just did a two and a half hour webinar on that two weeks ago that I made public for 55 bucks, you can get access to it, where I go into great detail as to how to set up these ads, specifically how to set these campaigns up to get videos to rank in Google search, guys.
And it's from buying engagement signals directly from Google, which is perfectly legit and legal. It's encouraged as opposed to buying spam views from view services that don't work anymore anyways. And so my point is you can still take and get results from mass embeds and from mass backlinks with videos. But watch what happens if you do backlinks and/or embeds and you just inject a little bit of real traffic engagement signals into that. Everything just comes alive. It's like magic. I'm telling you. Marco has been talking about ART for two years, three years now and that's … What is it? Authority, relevancy and trust?
Marco: Activity, relevancy, trust and authority.
Bradley: Activity, relevancy, trust and authority. There you go. And so if you're going to be doing mass embeds and things like that, guys, if you just inject a little bit of traffic signals, and there are real traffic signals which you can buy directly from Google for pennies, it will make everything come alive. And so I just wanna show this example really quick. This is a video … And I'm gonna show a real live example here guys, just to prove it to you. I'll zoom in on this just briefly but this is exactly … I clarified this in the mastermind too because we had several people freaking out like, “Oh, I do a bunch of embeds and there's no engagement signals. Am I fucked?”
And I was like, “No, no, no, you're okay. Your videos are still okay if you do that.” But what I'm saying is if you've got a video that you've done a ton of embeds to and backlinks to or whatever and it's not ranking yet, just go buy some traffic signals from Google and watch what happens. It'll come alive; it's like magic.
Marco: Yeah. But, before you go on, we've never recommended just thousands and thousands of embeds anyway.
Marco: We've always said slow and easy wins the race. We've never said go buy a million embeds. We've always said you can get 25, you can get 50, you see how it does, its niche relevant and watch it and then you adjust accordingly. That's what we've always recommended throughout when we were with the other company where we were providing the video and map embeds and even we're gonna be providing now. We're not telling you go buy a million embeds tomorrow.
Chris: Yeah, we never recommended that.
Marco: Ever, ever. But slow and steady wins the race with anything.
Bradley: But one other comment that I made was [brute force SEO 00:16:54] and I'm not a brute force SEO kinda guy; Marco is though. And Marco was like, “Well, we can get results with brute force.” I said, “Yeah, you can and there's no doubt, I'm not disputing that. I'm just saying the way that I, particularly, like to do things is to try to make it look more natural if possible. And that's all.” And that's what I was trying to say last week guys and, apparently, I wasn't very clear. But this is the example that I wanted to show because this is the video ranked.
This is for a local video production company that I've been doing wholesale. I've been providing wholesale video ranking services to them for five years now, four or five years, and we used to do a whole lot of it. I don't have nearly as many campaigns as we used to but … Anyways, long story short, on December 28th, I took the video that they sent me, I live streamed it to my channel and it went through all the syndication networks that that channel is hooked up to. That's an age syndication network, there's multiple networks attached to that channel and it works well.
And I had also used some embed credits that I had from SerpSpace which, Marco, there's a video powerhouse thing in there that we built when we were still part of SerpSpace and so I had some embed credits and stuff. And, for whatever reason, usually when I upload a video to rank for a client or for this company or for anybody really, usually I do the live stream to the channel. It automatically syndicates through all the networks and then I usually immediately follow up with setting up the youtube ad, the Google ad free for video, to start injecting engagement signals so that as the embeds are getting picked up and indexed and that kind of stuff, there's automatically traffic going to them.
Again, that's the secret sauce. It's worked for years now for me. For, at least, two or three years now, that's been my magic bullet. The trick up my sleeve is to just immediately add that the Google ad to it so that I start pushing traffic signals into it then I'm buying from Google; which you can get Geo targeted topically relevant traffic so highly relevant traffic from people that are likely to actually engage with the video too. And, again, all of this was taught in the training that I did two and a half weeks ago or three weeks ago or two weeks ago actually that's available for 55 bucks. If you're interested, just reach out to us and we'll send you the link.
Anyway long story short, for whatever reason that day, I was short on time and I did not set up the youtube ad, for that so I let it push through. And about two weeks later I went to go look at where the results were because I always tell the client it's gonna take me roughly 30 days to get results. It usually doesn't take that long but I always tell them to prepare him for it taking as much as 30 days. Two weeks later I went by and I looked at it and it had finished or completed its initial Google dance.
You guys are aware of that where the video might show up on page one and then it disappears from the top 10 pages and then it comes back on page three and then it disappears and it comes back again. It had finished that because I had set up the pro rank tracker. I use proranktracker.com to track youtube videos … the rankings for youtube videos. Anyways, I looked at the history and I saw that the initial dance period was over and it had settled on page two between 12 and 15. It was steady bouncing between 12 and 15 so 12, 13, 14, whatever. You get what I'm saying.
I went then and set up the ad because I was like, “Okay, now it's on page two.” And I went and looked and I was like, “Oh that's why. There's no ad.” I looked at the view count and I think there was like four views at the time and I was like, “Oh shit, I forgot to set up the ad.” I set up the ad for that and that was on a Friday … on a Thursday, excuse me, and it takes about 24 hours for a youtube ad to get approved. Sometimes it's less but most of the time it takes roughly 24 hours. And so I set up the ad for this and I looked at it on Monday.
It had been running for roughly three days or four days, Friday, Saturday, Sunday and then on Monday is when I looked. And by Monday it had had generated, I think, 86 views and boom, it was on page one. And, guys, it's been on page one ever since. And that's what I'm saying about just injecting traffic into that video after it had already been embedded. I prefer to do it while the embeds are just occurring. Before they even index, I like to start sending traffic but, in this case, I did it backwards to where I had all the embeds go out and it had sat for two weeks before I set up the ad.
But as soon as I injected traffic guys boom to page one and it's been there ever since and here are the youtube stats. Let me zoom in on this a little bit. Let's see, how do we use zoom in on this shit? It's not letting me. Okay, well, I don't know if you guys can see it but here's the youtube stats for just the last 30 days and you can see that that's the same video guys. My average cost per view, seven cents. My budget is 50 cents a day guys, look at that. You see that 50 cents a day, who can't afford that?
I usually start off with a dollar per day but I backed it down to 50 to this point and you can see that I've spent $23 in the last 30 days to keep that video. I've got 332 views in the last 30 days and … Excuse me, I've actually generated six clicks. Those are six clicks because the targeting that I have set up for that, I've got the geographic targeting setup for about, I think, a 30 mile radius from the shop, the Warrington auto service shop so all the clicks or views that are coming through are from people within that service area. And they're an in-market audience for people that were looking for auto repair services.
It's highly relevant traffic and Google knows that traffic is in the in-market audience for auto repair services so it knows it's a relevant audience that's viewing this video. That's what causes it to rank guys because it's not like just getting random views from anywhere in the country or globally. These are views that are geo targeted from an audience that Google recognizes and knows is in market for that service so it's a highly weighted view and it's pennies guys. The average cost per view is at seven cents.
Do you get that? That's what I was trying to say. Hopefully, that clarified everything. If anybody has any questions about that, just post them on the event page and I'll be happy to answer it. Okay. You wanna comment on that before I move on guys?
Hernan: No, I think that that was pretty clear, thanks.
How Do You Get The First Post URL Of Your GMB Profile Using The Citation Builder Pro Software?
That's all you need to do. Or you can go do a Google search for the brand name of that GMB and in the knowledge panel … on the right side of the screen, in the knowledge panel, you'll see your post. Click on the post, it will expand like a pop up window and you can click the share button on that and then grab the share link from that. That's your GMB post URL. It's a very, very simple process. Okay?
Does Long Form GMB Post Performs Better In Terms Of Ranking?
Will says, “I noticed that for GMB posts, there is room for 1500 characters to write a post and yet in the local pro training you use only a handful of characters to complete a post.
And that's what I called all of the templates that I created for local least pro CTA templates. I called action templates because it's just an image where we inject a key word or two or three or whatever that sounds … it's worded to where it reads well. And then we have a call to action and we do more posts. In other words, we do higher volume of posts instead of doing long copy post and only a couple of week. We do one post per day or two posts per day that are much, much shorter.
Because I also think when somebody's looking for tree services there don't care to read a freaking article just to get the contact information. They want to do a search, find a tree service company and call them to come out and provide an estimate. And I get what you're saying about injecting more keywords and all that kind of stuff but you can do that by just doing more posts too. That's been my methodology; I haven't really tested long form content because it's more work really and I'm able to get results without it. But that said, Marco, what has been your experience with that?
Marco: We started out doing the long form, taking up all the space in all of the posts. I know for a fact that Rob, he just likes to use the short form. However, lately what we've been doing is intermixing. We've been doing the long and the short, long and the short never in any set pattern because Google catches patterns. But I've found, and from what other people are telling me, it gets really good results when you use long form. That's the way that … When this started out, when it was originally conceptualized back when I was doing, and I'm still doing the New York attorney project, I'm still with her. She's not going anywhere, trust me. It was all long form and it has been to this day.
The writers do nothing except long form posts. Now what we take care to do is that in the image there's a call to action and in the first few lines there's a call to action. And the button is always a call to action button because, to me, that's what works. The person seeing that they might want to read the rest but I could care less if the person reads the rest. If they take action, fine, but I want all of that content for the BOT.
Marco: That all I'm concerned about. I wanted to have all that, all of that relevance. I could be writing about something locally, main events. I'm not gonna get too much into this because I'm not giving it away but there's so much that you can write about, to create relevance, inside that post to trigger just everything to relate your GMB to everything that's going on in whatever your local is that you can get amazing results if you do it correctly. And I think that this calls for an update webinars sometimes in local GMB pro because you can get some fantastic stuff going if you mix it up right.
Bradley: There you go. There you go, there's two sides of that coin. Well, I just haven't tested with long form copy because I really haven't had the time and I've been able to get results for the types of industries that I've been working in without it. I've always been an advocate of doing the absolute bare minimum to get results. Guys, I say that all the time and so I'm able to do that in the industries I'm in and still get results; there's no need for me to do the long form copy. Eventually I made test that but for right now it's still working and I've got the processes already developed. My teams handles all that and since it's working … if it ain't broke, don't fix it type stuff, you know what I mean?
Bradley: I may test that though.
Marco: I like that. But if you remember that the deal that I made with my attorney is it had goals; it had goals that I had to meet as far as call volume. And so I had to keep increasing the call … I didn't have to just show a steady stream. Of course, I had to continually increase the call volume in order to get her to pay more and more and more and more and more. Each time we reached one of the call goals, the monthly went up and it has gone up. You'll reach a saturation point where you just can't do anymore but you also want to keep it up there.
And I'm not changing anything that got me up there. I'm not gonna try changing it and then have it fall off and her say, “Well, this month I'm paying you less.” That's not gonna happen so I'm trying to avoid that at all costs.
Bradley: Okay. Mike has got several questions here just for future reference. I really appreciate you coming and asking questions, man. That's exactly what we encourage you guys to do. Just for future reference though, it's only fair to post one or two questions and then wait until other people to post some more questions just because it's not fair to take up too much time. That said, I'm gonna run through these really quickly guys. Okay. The first one is, “I need help with the following questions.
Should We Use The SerpSpace Tiered Link Building Service To Increase The Power Of A Tiered Syndication Network?
It's a one-time fee. It's a software that will just help you to find a relevant feeds and it will create the spliced RSS feed from the different content feeds that you find. The magic of it is the subscription, which is the add-on service, which is rank feeder, R-A-N-K F-E-E-D-E-R. We can drop a link for that. That's when you create the spliced feed that goes on the rank feeder server that serves that RSS feed and then that's where the magic happens. It's not the RSS Authority sniper, that's just the tool.
The magic is from the feed that is created that is hosted in rank feeder and what you do with that feed, which is an SEO tool. And it's an incredibly powerful yet simple SEO tool and that's what I love about it guys. People like complicated stuff because it makes them feel smart and fancy and shit. I like simple stuff and the RSS rank feeder creates these really powerful SEO RSS feeds by combining relevant and authoritative feeds with your own content and so that it creates what's called co-citation.
And, essentially, you are siphoning authority from all of the relevant content that you surround your content with within these feeds. And so it's super, super powerful and if you're doing any local video ranking, what she released in this newest version of it is geo tagging. You can add geographic data to the feeds and so that's really, really powerful for local. And so I've got a case study going on with that right now where I'm testing for GMB assets. But for videos it's the same thing. What's really cool about it is you can actually take a video, just a video URL, and add it to, if you've got the front end software, RSS Authority sniper and it will pull an RSS feed from youtube from that video.
In other words, the RSS feed for the channel that that video comes from. And now you can use either that individual video as part of your feed or you can use the channel feed if there's a bunch of relevant video. In your case Mike, since you're gonna be having channels that you're gonna be hosting videos on for video SEO services, you could add your channel feed as one of the content feeds that you create a spliced super feed from … a rank feeder feed from along with relevant content. When I say relevant, I mean topically relevant as well as geographically relevant if it's for local.
How do you do that? Well, for example, you could go look at for your local, the town, the city that you want to rank the video for, you can go find their local government municipality website and see if it's got an RSS feed. If it doesn't, you can still add it as a sticky or a static item in the feed. You can find local blogs, you can find local event calendars that have the RSS feeds. And you can squeeze all the RSS feeds into one and create a spliced rank feeder feed that then you add the Geo tagging into which you can add specific coordinates or you can add what's called a box, which is like a service area type business, where it will show…
It will, basically, add the geographic relevance from a service area instead of a single map point. There's all this really cool stuff that you can do with it. What I would suggest Mike … And, yes, it can absolutely help with video SEO, guys and it's all done and … it's automated other than setting up the feed itself, which is simple process. And that's what RSS Authority sniper will help you do in a step by step fashion. But you honestly don't even need the front end product, you could just do it from the rank feeder dashboard, which is the subscription based product.
And from there, once you set up the feed, it just runs on autopilot. What I suggest doing is gonna Fiverr and using an RSS submit gig costs where it'll you five bucks to get an RSS feed submitted. The super feed that you create that hosted on rank feeder, you take that feed, go to Fiverr, search for RSS submit. You'll find a gig … I use one that it submits to 70 feed aggregators and directories and that's it. It costs five bucks. You send the link, it's done; two days later, you've got it submitted and it just works on autopilot.
You don't have to do anything else with it so that's what I like about it. It's an automated way to continually inject both topical and geographic relevance and create co-citation for whatever content you want to siphon authority to, if that makes sense. Very, very powerful and it's a simple, simple tool. That's why I like it.
How Should You Connect The Drive Stacks And Syndication Networks Using The Video SEO Battleplan?
Drive stacks, I've never really used drive stacks for video SEO. Marco may have; I have not. I've only used drive stacks for pushing web pages, websites and GMB assets but not for videos specifically. Marco, what about that?
Marco: We've used it in conjunction and it works like crazy.
Marco: It really does because you're creating the three parts of art; Activity, relevance, trust and authority. If you're embedding a Google property on a Google property, it's only going benefit. You can't go wrong with doing it. Either way, you do it and we always embed a video anyway into our drive stacks, it's part of the process. And why wouldn't you do that on the G site that you're creating and create that relationship between your youtube channel and the G site and the drive stack and back and forth. Yeah, do it by all means. It really worked for the stuff that we were doing.
I could see also linking, for example … Without getting too far into the weeds, I could also see using drive stacks to promote an entire channel as well as playlists. Because, guys, remember YouTube Silo Academy? It's about how to silo a YouTube channel just like you would silo a website and that's incredibly powerful for video SEO. Again, it's simple but it's powerful. And so you could theme mirror your drive stack, like we talk about doing with websites, but you could do that with your youtube channel as well so that you're basically mirroring the silo from your channel into a drive stack. And I think that that would be very powerful. I haven't done any testing there, but I'm sure it would work because, again, it's Google promoting Google.
Marco: Well, I'll tell you right now. We stopped working in the niche, which is why I mentioned it but we got videos ranked in the gold niche.
Chris: That's awesome.
Marco: That's how powerful it is.
Bradley: He says, “If I have my YouTube Channel connected to a tiered syndication network, do I need to go with video powerhouse embeds.” You can. See, that's the thing. Again, like I said, do the bare minimum to get results. I wouldn't recommend syndicating a video to your network and then immediately going and ordering 300 embeds. It doesn't make sense; you might not need that. You might get the results just from your syndication network so why waste the embeds and the any additional effort.
What I would recommend and this is how … Guys, I've always done this besides adding the youtube ad into it, the Google ad into the process. Whenever I've done video SEO stuff, and I've been doing it for years, I would just let it go through my networks and I would it two weeks before I would do anything else because a lot of the times the networks alone. Especially once your networks are aged and they are themed well, which means they have a lot of relevant videos and all that kind of stuff on there, they become more powerful over time.
And so a lot of times just syndicating a video to the network alone, it would rank within two weeks so I wouldn't have to do anything else. But if it didn't rank within two weeks, then, I would go and I would order like 50 embeds. 50 embeds and that's it. And I would drip those out over 14 days. I would select the drip option for 14 days and then at the end of two weeks I would go check it again and again. When I say check it, I just go look at pro rank tracker because it made it real easy to look and see what the results were and if it needed some more, then, I'd put some more in there.
But, I'm telling you, the real magic is gonna also come from injecting real traffic in engagement signals which you can buy directly from Google for pennies guys. I'm not saying don't do embeds; I'm not saying that at all. Please don't misunderstand what I'm saying. All I'm saying is that is the secret sauce now for me. It's just buying the engagement signals because we know that YouTube will rank on engagement signals alone. You combine those two or three components, embeds, backlinks and traffic engagement signals, those three together are going to make it make it happen.
Should We Use A SerpSpace Tiered Link Building Service To Power Up A YT Playlist/Channel?
For powering up YouTube playlist channel, should we use SerpSpace tiered link building service? Again, that's what I just said. That's the same thing that we're gonna have available in MGYB but, yes, you can do that too. But remember, again, it's more about … In my opinion you can do that as well. You can do that too but I would focus more on engagement signals is what I'm trying to tell you. You can do both, don't get me wrong, but if I had to choose one over the other I would probably do engagement.
I don't know … I'd just do both. Why? Because I don't have to choose one or the other. I'd do both. And that's where I'm seeing the most results. Do v2 users get an upgrade for free to Battleplan v3? And I would say no, but am I wrong?
Herman:No, it's not free but your ROI is there and we keep this price to low on purpose and we're gonna do our best to keep it there.
Bradley: Yeah, it's priced so low guys. Mike, you can afford it, I promise. Tim says …
Chris: Hey Bradley, hang on a second before you. When you read the next question include what was added by Adam above because he commented in YouTube and I would like this answered all at once.
Bradley: Where did Adam comment on there?
Adam: I posted a picture, you'll see it keep going up.
Marco: Oh yes. We've been trying not to knock SerpSpace because it doesn't make sense. We worked with them, we went; we each went our way. They're doing their thing and I'm doing ours. Now, if …
Bradley: [Inaudible 00:41:42]no ill will there.
Marco: There is absolutely none on my part but ‘if'. And remember that I'm using a conditional ‘if'. If it's true that somebody in SerpSpace said that DriveStacks don't work because the links are no follow, then, they can kiss my ass because they're absolutely fucking wrong and don't understand the basic principle behind RYS academy reloaded. We don't rely on those motherfucking do follow links, man. Read the fucking course. Read my shit. Go read the fucking black book you mother fucker, if you said it. Now if you didn't, please excuse me. Tim may have misinterpreted it.
Bradley: Yeah, that could be it.
Marco: I went there and I said it. If you did that, then it's on. Show me my shit doesn't work. Don't tell me because I can show you a thousand examples where my shit's working, fuck you, not you Tim.
Bradley: Well, tell us how you really feel. There you go. Yeah, they work. In fact, I've got… I can show this. I've got a GMB off page SEO test that I'm doing right now in isolation guys. These are the nine different tests that I'm doing right now specifically to move a Google my business assets using all of these different off page SEO methods in isolation. In other words, I'm testing each one of these where that's the only thing I'm doing besides the on page. It's these off page things here? What I've got listed right here.
I'm doing all of these right now. I've got multiple tests going right now because I just told you guys, we've been building out assets like crazy and I got a ton of them that need help. They're not ranking yet; they're not producing so I'm testing all these different methods to figure out which ones produced the best results, move the needle the most. And then from there I'm gonna set up tests to start combining the methods to see which combinations move. This is gonna be a longer term process where I'm gonna be testing all these things so that I can really figure out what the magic combination is.
That's what I'm trying to do because I wanna be able to provide the same instructions or the same kind of roadmap, or Battleplan if you will, for you guys so that you can get results too. And you can see that DriveStack was number two. I had to drive stacks so every one of these on testing on two different properties because if we see the same result on two properties, we know that it's likely going to occur on a third or fourth test. If we see a good result on two properties for the same test and we see good results on one good and poor results on another well, then, it's inconclusive and we need to test further anyways.
If we see two with poor results, then, we know it's likely that it's not going to work for a third or a fourth; so that's what I'm doing right now. And so for drivestacks I've got two assets that I've got set up and I ordered the drivestacks; they're about just over the three week mark now, which is usually when it takes 21 days or so before you start to see any movement at all from a drivestack. And I've already seen a significant jump in one of my GMB assets from a drivestack. I'm not gonna show you those here guys but, again, all of this case study data is going to be released in the mastermind as I have it.
And the drive stack absolutely will move a Google my business asset. Why would it? Well, because it's another Google property. I don't give a shit whether it's follow or no follow links. Guys, I stopped caring about that a long time ago. Yes, you can still get better. You can do certain things with a do follow link that you can't with a no follow link but does that mean no follow links don't help ranking? No, absolutely not. It does absolutely help. And how do I know? I had somebody do a negative SEO to me, well not to me but what a client's website, and they didn't 100% anchor text, exact match anchor text links that were all no follow.
And guess what? We ranked number one for that keyword. He screwed up apparently. And we know, for a fact, that youtube links are no follow links within the descriptions and such yet YouTube Silo Academy works. Why? Because even though it's a no follow link from one YouTube video to another in the description, it's a YouTube linking to YouTube. I don't know whether page rank passes through that or not but Google still treats that and it still will move the needle, whether it's do follow or no follow up. Again, I wouldn't get so caught up in that anyways, really.
Marco: And, by the way, we have the million link case study into a drive stack to rank in a major metropolitan area, one of the most competitive niches in that area. You're aware of that?
Bradley: Oh, yeah. I remember that.
Marco: We've shared it in in the mastermind. You know what it is, man; and it's ranking to this day with the porn links in the link profile. We have indexed porn links and it's ranking man. Come on man, tell me my shit doesn't work. Kiss my ass.
Chris: There's that example again. Guys, that's a drive stack at work right there and it's been since May of 2015. We're going on four years now guys. It's still there. It's drive stack stuff; never done anything to it ever since. It's still there, four years later guys outranking all the other Virginia SEO agencies and it's just a drive stack that I built, a very crude one that I built on a Saturday when I first learned about it from Marco and that was in May of 2015 and it's still there today. No, it doesn't work. It doesn't work. Go on. Move on. [Crosstalk 00:47:07]. Don't create more competition for yourself, man.
How Do You Maintain A Persona Account Without Ever Leaving Footprint Issues To Google?
How does a Google persona do that and still maintain the firewall between me and the persona account? If I pay those services using my credit card then the firewall is broken and the footprint connection is made for Google to see. That may be so Michael but I can tell you I've got tons of accounts out there that still use a handful of billing options and I haven't had any issues with that. Honestly, I'm not saying that it isn't a footprint that could cause some issues, I'm just telling you personally I haven't had any problems with that; and I've got multiple accounts that use pretty much the same billing details.
That said you can also get … I know we were talking about it in the POFU live group. Adam was chatting with one of our members about using privacy.com or those types of accounts where you can get virtual credit cards and things like that. Now apparently, the prepaid cards, Google doesn't like those but I've used some prepaid cards in the past or virtual cards. NetSpend is one that I've used in the past that you could create a credit card and then get virtual card numbers to use for online services.
In other words, you log in and it will give you a new unique card number that you could use for an online service that you're not using the same card number across multiple online services in case there was a breach so it's unique and only to that one. Anyways, my point is I've used those in the past and that's worked too. Marco, can you comment on that? Because I don't know of it really causing a footprint issue. I could see the potential for it but I haven't experienced that.
Marco: No, I have a bunch of stuff on my card too and I have multiple cards so my reference was to that. The persona, I bet you have family and you have friends that you can reach to and my friends don't mind because they know that I'm covering whatever I spend on their credit card for that month. It's all set to automatically repay. Now the bitch is went when I have to update to a new credit card; now that gets into a mess. But, of course, you should have a VA doing that. You don't do all of that. It's the same thing that I do with Google, my business listing.
I just don't like have having everything on just one card because if something happens, then, I'm screwed. But if I have multiple cards and I have multiple things going then it's protected because Google isn't gonna hit all of them all at once, especially the different names, different things. That's how I do it. Now, how you figure it out, that's up to you Michael. There's no one way to do this thing but you just have to figure out a way that's worked for you and where you're comfortable putting these sets of assets so that it works for you.
Bradley: There you go. This is just getdivvy.com. This is a virtual credit card with two different card types, burner cards, which are disposable credit cards, one time usage or subscription cards, which is probably what you would need for Google ads type stuff. But, again, you could just have to test that. But, again, just do this, go search virtual credit cards and just look through some of the offers. Privacy is the one that we talked about in the POFU live group but I don't know if those work or not. Again guys, just go test some of these and find one that works for you.
Marco: And, by the way, I've tried using debit cards and Google won't go or prepaid and Google won't go for those. That's why I think you need a subscription type card, which is what divvy had two different options. I think a subscription type card would work but you'd have to test. I can't promise you that.
Hernan: That sounds like it would work because you have privacy it was definitely not.
Why Can't We Use The RSS Feed From A GMB Account As A Trigger Point To Syndicate To A Branded T1 Network?
I'm gonna be hosting the update webinar, the next syndication academy update webinar, and I'm specifically talking about … Well, Google plus is dead now. What? Because that was one of our big social hubs and syndication network or syndication academy, excuse me. But then I'm gonna be talking about GMB post syndication; I've been testing that. Again, that's right here. That's on my GMB, post-test, syndication networks and GMB posts. I've been testing that and it is working. I'm seeing some movement so we'll talk about that there and then. But yeah, you can absolutely do it. The short answer is yes. Can you ? Yes, you can.
Is It Possible To Pay To View The Recording Of A 2-3 Hr Google Ads For YouTube Videos?
Adam: Incorrect. We took it down. It's only available in the mastermind. I realized we had some confusion internally about that but I posted up there above.
Bradley: Oh shit. Okay. All right. Well, there you go Lisa. Come join the mastermind then. It was up guys for a couple of weeks. Unfortunately, if the window's closed, it's closed. I just produce the training, I don't make the rules; apparently they do. Frankie says, “Hey guys, some help please.” Yeah, Frankie, I read through this and I gave a brief answer there but I did want to spend a few minutes on this and we're running out of time guys and I apologize. But I do want to spend a couple minutes on this. Frankie says, “Hey guys, some help please having a rather big problem.
How Would You Manage A Competitor Email Threatening Legal Issues Of A Rank And Rent Towing Websites?
Okay, I don't know whether this guy is just blowing smoke up your ass because he's a jealous competitor or if that's really true; but you need to find out if that is true. If you're going to be operating lead generation in that industry, you need to make sure that you're complying with the laws or else you could be, potentially, in trouble Frankie. And so I would recommend that what you do … However, that said, I wanna be really clear here guys. I started to type all this out yesterday Frankie but I didn't because I figured it would take me too long to type number one, but number two, it would be easier just to explain it.
Yelp doesn't have to have proper licensing and insurance to advertise or to have a listing from a towing company so why should your website has to have proper licensing? Well, because if you're using a pseudo brand, a generic name brand, that company … that generic or pseudo brand company, a fake company essentially is not licensed. It doesn't have proper insurance. But if you have a service provider that you have a good working relationship with … What is a good working relationship?
Well, to me, that's a service provider that has been paying on time that I have good rapport with, I communicate well with, and the pays on time essentially. As long as you have a good working relationship with the towing provider that you're selling your leads to why not just rebrand the website for them. Rebrand it; put their name on it, put their logo on it. Keep your tracking number on it but put their license number in the footer and all that. Do all the stuff that is required to comply with those laws. If they're a licensed towing contractor or towing company, they're gonna have all the proper licensing and everything.
By the way, if you're selling leads to companies that require licensing, guys, make sure that they have licensing. I don't sell tree service leads to companies that don't have contractor's license. You see what I'm saying? And proper insurance, a liability insurance and all that stuff. That's one of the things that I require from the contractors I sell leads to because I don't want that to ever come back and bite me in the ass. You see what I'm saying? My point is, Frankie, it could be just a jealous competitor but it's in your best interest. Ignorance is not an excuse and so you should find out if that's true.
And then also, like I said, if you have somebody that is licensed and insured and all that, then, why not just rebrand it for them? You still own the domain, you still maintain control of the website, you maintain control of the tracking phone number but you put their brand, their logos, maybe their address on it but it would be your phone number and then put their licensing number or whatever is required to be displayed on the marketing collateral for that type of business. Just like realtors have to have their license number, financial institutions have to have all kinds of regulation stuff in the footers of their site, you may have to do the same thing.
That's the easiest fix that I can tell you; otherwise, get the hell out of that industry. And just so you guys know, one of the first lead gen sites I ever created … the first two lead gen sites I ever created one was for carpet cleaning and one was for locksmiths in the state of Virginia. And I found out, very similarly to what Frankie is saying, that there's a ton of regulations in the locksmith industry. I don't know if it varies state by state but in Virginia it's heavily regulated. Fortunately, I found out before I had caused any damage and I just, basically, took the site down and I just abandoned it.
Does anybody wanna comment on that? Okay, moving on. All right, we'll try to answer another one or two and then we're gonna wrap it up guys because we're almost at the 60 minute mark.
How To Evaluate Keyword Difficulty?
Mike has another one. He says, “A question about keyword research. How do you even evaluate keyword difficulty? I'm using ahtres and they show a lot more keywords and other tools but their keyword difficulty score seems to be way off the mark.” Mike, I gotta be honest with you man. I don't trust tools and their competition metrics. I honestly don't. I test.
I stopped following two metrics for keywords and stuff a long time ago. I don't care. I just go test. I know you're doing video SEO so how hard is it for you to just run a spam campaign, it's called keyword poking. Just go poke the keywords that you wanna instead of relying on tools and what their proprietary metrics are. That's just proprietary metrics. It might be well-educated proprietary metrics but they're still proprietary metric. Just go test. Just run a spam campaign of poking campaign for all the keywords you wanna check and just go determine which ones are easy to rank for by the results.
That's my opinion. Anybody else have a different opinion? Okay. You guys are quiet. Mike says, “Should we be sending links to entity stacks or branded brand once they sit a bit or should we be filling more content on things like BlogSpot?” Should we'd be sending links to an entity stack or branded brand once they sit a bit. Oh, okay. I'm sorry, I misread the question. Yeah, usually I would wait until there was a few pieces of content posted, what I call seasoning the networks before I would start hammering with links guys. That should be in the Battleplan by the way because that's standard operating procedure.
We've talked about that many times about the order and the timeline of which I would apply or methods; and so, typically, I'd order the syndication network while my blogger is preparing the content. Well, I always said three to five posts. My blogger would prepare content for three to five posts that once the syndication network came back, she would schedule the post to go out and we drip out three to five posts over the course of one to two weeks. And then during that time I would order the link building package, while the posting is being done over that one to two week period.
Because there's, obviously, a delay from the time we ordered to the time the link starts being built to the time the links gets submitted for indexing. And so, usually, by the time the link building campaign was completed the first initial batch of posts had been posted which had seasoned the network, so it seems a bit more natural. Again, guys, I try to do things more naturally now than I ever did in the past and it just seems to work well. And that's typically how I would do it. So, yes, you can send links to it but I would recommend that you season your network a bit first; send some activity, consistent activity, through it but via publishing.
Should We Be Sending Links To Entity Stacks Or Branded IFTTT Ring Once They Site A Bit?
“Also, should we be filling more content on things like BlogSpot?” Well, I don't know what you mean by that other than when you first get to network, if you've ordered it from us, it should already have one piece of seed content on it. If it doesn't, then, if you're building it then you should be adding a piece of seed content when it's built. Otherwise it could just look spammy to begin with. And I also don't … And that's part of the reason. By the way guys, we add a piece of seed content from our networks because I don't recommend that you have a brand new web two network or property that you automatically start syndicating posts to because that can get your accounts terminated.
Because, remember, web twos don't like automated publishing. Most platforms don't like automated publishing so that's why we put a piece of seed content on there because by the time you get the network back, that piece of seed content has been published on that particular property for a few days, at least, before you start publishing automatically via IFTTT. I recommend that you do that. Just put some seed content on it and let it sit for a few days. Let it marinate and then you can just add additional content through syndication is what I recommend.
“Where can you get a T-shirt?” Come join the mastermind. There you go. I think we're almost done. YouTube ads … Yeah, I wish we could do that honestly. That's a really good course man but I don't make the rules I just make the training. Michael says, can one of you … There you go. See all these people are asking for it. Wow, we might have to open that up Adam. You might have to twist your arm. Is he still here.
Adam: [Inaudible 01:01:45].
Bradley: You might have to twist your arm. We got a lot of people asking about this youtube ads webinar again, man. All right. Jay says, “Brad …” I got to go guys. I'm gonna try to answer just this. Yeah, look at this, another 55. Wow, we might have to open that up guys. If we're gonna do it, it'll be for a limited window.
Does An Adwords/YouTube Branding Campaign Improve Maps Rankings?
Yeah, Jay and I covered that in that training that I was just talking about which, apparently, is closed right now. Specifically, the training was about how to rank the video but at the very, very end of it I talked about what you can do with that. Because the traffic from those videos, if you have your targeting set up correctly, which is super … I'm telling you guys, the targeting options inside Google ads has gotten really, really, really good. I mean, really good. And so you're buying traffic from it a relevant audience guys. That's crazy. That's awesome. That's great and that's what makes it work so well .
It's because Google knows that audience; they're Google users. Google has them in specific buckets. They know that they're within a specific geographic area. They know that they're in market for particular services or products. And if you have a video that you are … Long story short, I was talking about doing it specifically for ranking videos but at the very end I talked about how if you do have a relevant audience that you're targeting, then, you will get clicks. I just showed you in the screenshot, which I must have closed down, that I didn't get a lot of clicks but, remember, those clicks are heavily weighted guys because it's highly relevant.
And so you can send the clicks, the target URL, within the ad itself so the destination URL. When they click the link in the ad, where does it take them? You can direct that to a GMB map or a GMB post or a GMB website, whatever you want. And so that depends on where you want to send the traffic. But can it? Yeah guys, because you're injecting relevant traffic and engagement signals to whatever property you want. And I'm doing almost everything exclusively inside Google ecosystem now because of GMB stuff. I'm not even building WordPress sites now. I hope to not have to build them again, but I'm sure it'll happen.
Marco: Before you go on, I have a follow up since I saw that post again. If there is someone saying this stuff, I wish that person will come to me. Not with not with rhetoric because anyone can say anything. And I just said whatever the fuck I wanted because I can't but that's nothing. Come and show me that it doesn't work; that when it's done the way that I show and how I show it's irrelevant, it doesn't push, it doesn't create what I say it does. That's all I'm saying. If, in fact, there's someone saying that just come to me because we can solve it. We can work through it.
I'll apologize. I'll come live and say, “Look what I've been teaching for the past, what, five, six years is wrong. I'm wrong.” But we have the data to back to back up everything that we've said about RYS, drive stacks, G sites and the power that they push. We know because we test, we don't just talk. And I'll leave it at that.
Bradley: Yeah guys, the things that we teach, it's real world stuff. We all have our own agencies or businesses outside of semantic mastery and so I test things on my own properties or the lead gen assets and in clients. If I can get results from my lead gen assets that I can repeat, then, I apply them to client properties; and if I can get results there, then I teach about it here or in mastermind and various other platforms. But that's it. Everything that we do, it's not theory, it's been tested. And guys, remember there's more than one way to skin a cat so what we teach isn't the only way. There's other ways to do shit too.
I don't like it when … And, again, I don't know if that comment was made or not I just … I'm not talking shit about any other SEO out there or other groups, especially ones that we were partners with and I would expect the same courtesy from others. I made a mistake a few months ago about commenting on a comment that was posted on a hangout, or a hump day hangout, about something that Josh Bazinsky said. And I spoke out of turn because I didn't clarify or confirm that that comment was even true and I spoke about it and I shouldn't have and I apologized the next week because I felt that that was wrong.
Like I said, I'm not gonna talk shit about other people because I realize that other people's methods can work too. See what I'm saying? But to come out and say drivestacks don't work, well then, just … I agree with Marco, just show where they don't because we have a lot of proof that shows that it does. And, again, just because it doesn't work in one application it doesn't mean it won't work for others. And that's all I'm saying so, hopefully, there won't be a shit storm from that because you know what they say.
Marco: [Inaudible 01:06:53]
Bradley: You know what they say; don't start none, won't be none.
Marco: I couldn't care less if there is. They could just come to me. And that's what I'm saying, come to me. Let's work through it and if we can't, then, we can just find another way to do it. I'm all about it, man.
Bradley: All right everybody, no more Google plus. Rest in peace Google plus. Let's all have a drink for it and we'll see you guys next week on the new event page with the same link guys, semanticmastery.com/hdquestions, but it will be a different format. Okay? We'll see you all next week. Thanks for being here. Thanks guys.
Adam: Hello and welcome to Episode 210 of Hump Day Hangouts. I am Adam Moody with Semantic Mastery. We are gonna say hi to everyone real quick before we dive into some announcements and questions from everybody watching us live. Also, if you're watching this on YouTube, we noticed from time to time that we get questions over there, but you need to come to semanticmastery.com/hdquestions and ask your questions there, that's where we're monitoring. Before we dive in, real quick, Chris, how are you doing, man?
Chris: Doing good. Good weather in Florida always the last couple weeks. I highly recommend it, like I love it. How are you doing?
Adam: Not bad. It's like 60 here, which is perfect. Everyone in California thinks it's like the middle of winter and I'm just enjoying myself. This is good. Marco, how about you? How's the weather for you, man?
Marco: Things are good here, man, transitioning to the dry season. So we're gonna have about five and a half months of absolutely no rain, not even a drop. I'm looking forward to … Yeah, but then, it's seven months of afternoon showers. You gotta pay the price for the life you live, right?
Adam: Yeah, fair enough.
Marco: But always warm, like if it were 60 here, we'd all be dying literally. It's freezing cold.
Chris: [Inaudible 00:01:19] stay in Florida.
Adam: Definitely. Bradley, how about you, man? How are you doing?
Bradley: I'm good, I'm happy to be here. Got lots of stuff going on at the moment. Just been really, really busy. In last week, well, I took off for a couple days because my sister got married again. I actually got to go down to Hilton Head, South Carolina and meet one of our members, Ed, who also went to POFU Live; he's in the Mastermind also. That was cool because I got to spend an hour with him just chatting. It was really, really cool. I always enjoy getting to meet members whenever we have the opportunity. So that was a lot of fun. But I had to take really Friday and Monday off, so now I'm behind.
Besides that, I got a quick little story to tell very, very quickly. Just last week, it was funny because I was actually reviewing the Hump Day Hangout from last week and I was talking about mitigating risk. Marco and I, we were talking about reducing exposure and trying to mitigate risk because, if you put all your eggs in one basket and Google takes that basket, you're screwed, you've lost all those assets.
Well, I was using a test with what's called GMB Location Groups. It's a setting inside of Google My Business. I was running a test on a set of GMB assets for a particular metro area, so one metropolitan city area. I had seven assets in there that were fully optimized, 100% done. In fact, they were the seven assets that my VAs has been training on as he's been learning the processes for doing this whole method, the Local Lease Pro model, essentially.
Long story short, on Saturday, I was down at the Hilton Head and I happened to get an email saying that the account that was used as the recovery email for that particular GMB manager account, which had to be turned into an owner in order to use location groups, had been terminated for violating Google's spam policies. I lost all those damn assets, every single one of them, and I can't even access them through the original Google accounts now, guys.
That was three weeks work, not necessarily my work, but my VA's work wasted. Now, is it all bad? No, because I learned a valuable lesson. Number one, don't use GMB location groups, it's like a trap, number one, lesson number one. Number two is always mitigate risk. Don't set yourself up with vulnerabilities that Google can take … We exploit Google's vulnerabilities. Don't you think Google will exploit ours? So I learned that … In fact, I'm actually updating the entire process for how to first log in and set up and manage a lot of GMB assets. I'm updating all those processes this week, in fact, because we have to do something new that reduces our overall risk.
Anyways, that was my little story. I'm a little bit behind now because all the work that I've done for the last several weeks on all the processes now has to be updated and redone. But that's the cat and mouse game that we play.
Marco: Yeah. One of the great things about our Mastermind is that we do all of the testing, we take all of the risk, we were the ones who go in the lab. I mean, we do encourage our own people to test so that they can verify that our results are what we're saying they are. But it's one of the things that we do, we go, we blow things up and it happens, and then now we know what not to do. And right into our Mastermind, we'll share all of test result with the membership exactly what was done so that they don't repeat the process and get stuck losing assets because nobody wants to lose an asset, especially not seven. But so be it, lesson well-learned and it's a lesson that the Mastermind doesn't have to repeat.
Bradley: That's true and, just real quick segue, that leads me to, that's kind of like what the Mastermind is about. The scaling option, like doing all these heavy processes and stuff, is really reserved to the POFU Live group attendees at the moment, but we're polishing all this stuff. Obviously, the Mastermind, we update, like tomorrow we've got a Mastermind webinar and I'm certainly gonna be talking about what not to do because I want to make sure all of our members are fully aware of what not to do so they don't lose assets.
But once we have this 12-week process done, that the POFU Live attendees are kind of in accountability group with me right now, and we've got a target that we're trying to hit at the end of 12 weeks, which is 50 GMB assets fully developed and ready for monetization, if they're not already monetized by that point, and so when we're done at that 12-week period, we will have discovered or perfected, really fine-tuned the method and all of the processes to get us there, to get us to that point. That's when we're gonna release in its entirety the Mastermind.
That training will not be released outside of the Mastermind, period, and that's only because it's highly valuable and we put a lot of work. In fact, the other members of the POFU accountability group with us, that's like 12 of us in there, and so that's a lot of intellectual property, a lot of a work that goes into that. So the Mastermind members will get that.
But that's just one of many things that we do there. For example, we had some questions about how to structure ad ID pages and set up as three buckets with HTTP, SSL protocol, and all that stuff. Two weeks ago, we went in and showed exactly how to do that. I mean, it's just stuff like that that we do in the Mastermind all the time.
Adam: Yeah. Something else that I just remembered, that reminded me of, Bradley, was, I think it was Jason who posted yesterday, who's one of our Mastermind members, just out of the blue was like, hey, I've seen some questions about blah blah blah-, not blah blah blah, but some heavy-duty IT stuff. He's like, “Hey, if anybody needs help just ping me. I'll do it for free if you're a Mastermind member.”
That's just awesome to see. Again, you get that in a tight-knit group like that. It's cool having that ability. Everyone who knows our story kind of knows where we came from and how we were part of a Mastermind. That's why part of why we do this to get that community, it's not just a jumble of people, you do have a community.
Adam: Well, cool. I also want to say then to you guys, we mentioned the GMB stuff, we've got a sale going on right now at MGYB. It's wrapping up today. So if you're interested or you need a GMB verification service, whether it's for your clients, it's for yourself, you're doing some lead gen, head over there. I posted it on the page. If you're watching the replay, sorry, it's probably too late. But a good reason to watch live and open the emails is you get a 35% discount on that service right now. So head over there do that.
Real quick, too, if you're joining us for the first time, thank you so much for watching us. If you want the right place to start, because it is one of the questions we get, “Hey, where should I start? Should I take this course and do that?” start with Battle Plan. No matter what you're doing, even if you want to hop into Mastermind, get the Battle Plan, come join the Mastermind. That's the path. The link is on there. It's a great way to get repeatable results, which is why we put it together, so that we can have that. It's our home processes put into an easy-to-digest format.
Then, obviously, like we've been talking about it, if you're ready to take things up a notch, if you wanna scale, you wanna grow, then the Mastermind is the place to be.
Bradley: Did you open up Local Lease Pro as a standalone product now?
Bradley: I'll be damned. I didn't realize that was available yet. Okay.
Adam: Sneaking that onto the page, if people are interested.
Bradley: Yeah. Okay.
Adam: I'm gonna say no more.
Bradley: Everything I've been talking about with this Local Lease Pro method, that's it. Most of you guys are probably aware of it because of the Side Hustle Toolbox promotion, that was our contribution. But now that that's closed, it's a standalone product. I'm gonna be updating that in a couple of weeks with some of the new processes that I've just discovered.
Again, GMB, like the actual optimization process has changed slightly. Not much, but slightly, and I'm updating the processes for my VAs right now. So next week, I'll kind of polish it up a bit and then add that into the Local Lease Pro training. So if you guys don't have it yet, I recommend you get it. This method is freaking killing it. I think it's the most opportunity I've seen in my local marketing career. I mean that, so check it out.
All right. Can we get into questions?
Adam: I think so. If you guys are good, let's do this.
Do I Need Access To A Client's Website If I Do Local SEO For Them?
In fact, with proper on-page SEO, a lot of the times you can rank a site with a fraction of the off-page SEO because any off-page SEO that … If on site is proper, if it's tight, if it's strong, then any off-page will significantly affect, it will have a strong impact on the site because then the site will respond well to off-page because it is a well-built, well-structured site.
But that doesn't mean that you have to have access to the site because you can accomplish through off-page. You can still rank a site with off-page. If the on-page is terrible, then you probably are fighting a losing battle. But if it's decent, then you could probably still accomplish what you need to, depending on how competitive the keywords are that you're targeting. But it's likely that you could still accomplish what you needed to with off-page alone. But again, there are benefits certainly to being able to access the client's website. Right? If you're starting with garbage, it's gonna be difficult to rank. So just keep that in mind. Okay.
It helps, it's not 100% necessary. Well, it depends, right? It depends on what the status of the site is currently. If it's a shitty site, if it was built poorly, optimized poorly, or if it's spammed to death or whatever, then you may never be able to rank that site. But if it's decent, if it's fairly okay, then you could still just apply off-page methods and probably get the results that you want. However, if you can do both, manage the on-page and the-off page, you will get the best results. Right?
Are The SEO Methods In RYS Reloaded And GMB Work On WordPress.com And Wix.com Websites?
RYS is about using Google's assets as an off-page tool as well as an entity validator, an authority builder, and multiple other things. But it's more of an off-page thing. Again, it has nothing to do with the website structure or the platform itself, WordPress or Wix. It doesn't matter because all you're doing is using Google properties to push relevancy and authority over to whatever property is that you're trying to rank.
Marco, do you wanna chat about that a little bit?
Marco: Yeah. It's just one of the pillars that we teach, ART, the art of ART, activity, relevance, trust and authority, both on the link origin and on the link destination. What that means is you get visitors no matter how you show activity and Google reward you as long as everything is relevant and you're working with trusted and authoritative entities. If you become along with that, a trusted and authoritative entity, then you get rewarded. Google will also reward you for being in Google because Google trusts itself. It's the ultimate as far as what it trusts. So working in what we call working inside the belly of the beast also has its rewards.
Yeah. As Bradley said, it makes absolutely no difference. I mean, you work with whatever. I mean, you have a free WordPress blog ranking for … what is it? Free-, no, not free. SEO Virginia. Yeah. I mean, it just goes to show that if you get that activity in there, everything else just fall into place as long as it's relevant, trusted and authoritative.
I keep telling people, and I just mentioned it in our Semantic Mastery Facebook group, the Mastermind, that ART, A-R-T, will trump anything. It will even overcome any of the negative factors, of the algorithm, penalties and all of that. You become almost immune to anything that Google has to throw at you because you're signaling rank pot-, excuse me, rank brain in the way that it wants to be signaled. You're doing the Google tickle, the T tickle. I mean, it blows up. It becomes a self-feeding monster once you get all that activity in there.
Bradley: Yeah. This is an example of what Marco was just talking about, this is that WordPress.com. So free wordpress.com blog, guys. If you take a look at this, there's no content on this page. It looks like there's content, but the only content on this page is this right here. That's it. The rest of those are embedded files. That's RYS at work there, guys. That's RYS Academy right there at work. Okay. Again, go view page source, the post body, the article body of this post. The content body is this right here. That's the only text on the page. The rest of it is all embedded files RYS style, and that's all.
Look at that, guys. It's ranked number three in organic for SEO Virginia. I mean, that's pretty powerful. Again, that's all off-page stuff. There is some on-page going on there because of the iframes that are actually embedded in this page, but it's primarily an off-page thing that's got this ranking. And that's the power of RYS, right?
By the way, the Google site as part of the stack and that's been number one since May of 2015. Guys, that's been number one since May of 2015, or within a few weeks anyways, that's when it was published. Look at that, it's a horrid site. It was just for a test purpose, guys. Still ranked. Still ranked, it's three and a half years now. Still ranked. Anyways, there you go. Will it work? It damn sure does.
How Do You Get The URL Of A Scheduled Post In The MGYB GMB Service?
Marco, that's something that I think Rob was talking about that was going to be a feature, that was going to be released soon within the auto poster was the ability to silo a post. Is that correct?
Marco: Yeah. We keep going back and forth with Shripad. I'm not sure if that's available yet. But I mean, there's an easy solution to that. Link in the body or you're still not gonna have the post URL. You would need the original post URL, and then the next one, then the next one. So Shripad will have to come up with something regarding that so that we can solve that issue. But, yes, he is working on it so we can silo GMB posts.
Bradley: Yeah. I'm thinking if the script would wait until a published one was pulled and then grab the short URL and then link to that before the next one that's scheduled publishes. You know what I mean? That would work to build a silo on that. I know that if you post the post … So you publish the post, then you grab the URL and link to it from the next post. But, you're right, if you wanna schedule out multiple posts in advance, right now there's not an ability to do that yet.
But that's something, Marco, if you wanna make a note of that specifically, silo posts together, schedule post together, which I'm sure that can be integrated at some point. Right now that's not something that can be done, Dustin, but we're working on that. It's a great feature.
Marco: No. Dustin, what I would suggest is you just have your VA go in and add links as needed.
Bradley: As they're published.
Bradley: Right. As they publish, go grab the URL, and then go post the next one. That's the only thing we can do to daisy chain them together right now until we have the automation such that it will be able to do it. Okay.
I mean, we spend a lot of time learning this stuff, guys, we should be paid for it. I mean, think about that. We spend all our time learning how to perform this SEO magic stuff. A business owner that's doing plumbing, for example, he's out unclogging drains and that kind of stuff. He wouldn't have time to learn all this stuff. How do I know? Because I was an electrical contractor and I had to learn how to do this shit while I was doing electrical work. It just so happens I found that I could make more money at this, that's why I switched to this all together.
What are you gonna say, Marco?
Marco: Yeah. I was gonna say we deserve to be paid and be paid well. I mean, do you know how much time we've spent between RYS Academy, RYS Reloaded, Local GMB Pro, Local PR Pro, Local Lease Pro? Do you know how many hours have gone into researching that and making it work? Making that all work hand in hand so that one pushes the other and you're pushing ultimate power to whatever destination so that that client's phone rings?
Yeah. It may seem like magic. “Well, my phone rang. You did all that.” But it's actually just hours and hours and hours of being a total geek.
Are There Ways We Can Use Press Releases Based On The Battleplan Aside From Launching A New Site?
Yeah, Dan. “Press releases are my favorite off-page or link building method really. Like no question, I absolutely love press releases. I use them as my primary off-page link building tool or method. I still use spam links from time to time for certain things, but for the most part I'm using press releases for link building.”
Yeah. You can use them. Guys, there's dozens and dozens of things that you can publish press releases about. I've talked about them. Dan, we have a course called Local PR Pro which is specifically about how to use press releases to rank in the Maps pack, to get Google GMB, Google My Business profiles ranked in the maps pack using press releases. Right?
That's what that course, Local PR Pro, is all about. In that course, I talk about how there's multiple different things that you could publish a press release about. Because that's a question that comes up often, “Well, I don't think my client has anything that's really newsworthy to publish a press release about.”
But think about it, getting a five-star review, you could publish a press release about receiving a five-star review or your client. Or you could publish a press release about a new employee being hired. Or a seasonal change to the product line that's available. Or the services that are available, depending on what kind of business you're dealing with. Or an accolade that the company receives, some sort of award or something like that. Or any charitable things, any charity events that they're hosting or that they contribute to or participate in. Right?
There's just dozens and dozens of things, hooks, angles that you could use to write a news release or something that can be … Guys, you can even publish a press release about a new blog post that's been published on the website. No kidding. I mean, you just have to get a little bit creative. Dan, when I say you have to get creative, I don't mean you. I mean, what I would recommend is hiring a PR writer, from Upwork or something like that, that can come up with these angles. A good press release writer can come up with a newsworthy angle for just about anything.
Again, if you're doing a lot of this work, you could hire a PR writer, a good PR writer from like Upwork or something like that. Or if you've got a good press release distribution service that you subscribe to for monthly press releases or whatever, if they've got good writers in-house, which most good services do now, then they'll have writers that are already trained on how to find news where the angles or to create hooks or their stories for the press releases. Right?
For example, if you use the MGYB press release service, the writers there from the Press Advantage distribution network, if that's what you're using, it's fabulous, and there the press releases are almost twice the content length of typical press releases. There's somewhere in the neighborhood of 750 words as opposed to 300 to 400, which is what most of them are. So those writers are really, really good, like their sole purpose in life is to find an angle or to create an angle to write a press release about. Those are the same writers that you have access to when you buy a press releases from us individually.
Okay. Anybody wanna comment on that before we move on? It's a good one, Dan.
Marco: No. I think you hit the nail on the head. They're great for just about everything. The only thing that you have to avoid is self-promotion, but you get that from most of them. You just have to define what self-promotion is. You go and you advertise. Well, we're in Facebook, if you've just started your Facebook page, we're doing this, we're doing that. It's still self-promotion. It's just not getting sales. That's what you wanna try to avoid.
Other than that, it's fantastic for link building. Not only that, if you hit the press release, whatever the distribution network is with link building, it'll push through. You're putting a filter in between the destination so that you hit that with link building. It'll power it up even more. They just work really well for everything.
Bradley: They damn sure do. Like Marco said, you can actually do self promotional PRs, but the salesy part is what you gotta leave out. They shouldn't be salesy. But they can be self-promotional. Again, a good PR writer will be able to disguise a promotion as a story, a news story, and that's really what you wanna do. That's why I say don't do it yourself. If I had to write press releases, I'd be a very miserable person. I wouldn't wanna do it, but some people enjoy that stuff and they're good at it. All right.
Is It Okay To Start With Battleplan Before Going Into The Mastermind and Syndication Academy Courses?
Andrew Walker's up. Andrew is a local guy to me. I was in lead share, like a breakfast lead share group with him for several years that I don't attend those things much anymore. Andrew is a great guy. Anyways, it's good to see you here, Andrew. I haven't seen him in a while. He says, “Hey guys, it's been a long time since I've been on Hump Day Hangouts. I got caught up in the cold calling strategy to build my business and also had a case of the shiny object syndrome.” Well, we all do, Andrew. Don't beat yourself up, buddy. We all go through that. I promise you, I've been through it. I still struggle with that, to be honest.
“I don't fully understand how powerful-,” or excuse me, “I didn't fully understand how powerful digital marketing is and what it can do for your business. You would think that that's a no-brainer for an IT guy. Anyway, I'm back for real and I'm ready to learn this stuff. I've just downloaded the Battle Plan. I'd love to get involved in the Mastermind, but I'm not able to afford that at this time. Syndication Academy looks to be a great runner up. Can I start there to get things going or just start with the Battle Plan? Thanks, guys, and congrats on your four year anniversary.”
Okay. Great question, Andrew. Again, glad to see you back, man. The Syndication Academy is, yeah, it's good, however, because, I'm not gonna knock Syndication Academy, but what we recommend is, especially for you, Andrew, you're running your IT business, your IT services business, and so it depends on how much time you have. If you've got a lot of time and no money then, yes, pick up Syndication Academy because then you can learn how to build your own syndication network, which is gonna be one of the critical components to your business in expanding your reach and helping to generate more leads, it'll help with your SEO and all that kind of stuff.
However, there's a lot of time that goes into learning how to build a syndication network and, unless you plan on building syndication networks for others or selling them to others, I wouldn't recommend that you go through all the trouble of learning how to build all that stuff for your own branded syndication network, for your own business. If you're looking to try to grow your business, then your time is better spent not learning how to build a syndication network that you're only gonna build one for your own business.
Your time is better spent marketing your business. You can instead just buy a Done For You Syndication Network from us and we will build it to our specifications, which is exactly what we teach in the training. You can save yourself weeks of study and implementation by just buying a Done For You Syndication Network and you still reap the benefits of it without having to spend weeks of your time. Does that make sense? They're inexpensive enough that there's really no reason that you can't just buy a Done For You Syndication Network from us. It's cheaper or about the same price as the cost of a month tuition to Syndication Academy. Right?
Anyways, my point is, if you want, Andrew, since you can't join the Mastermind yet, what I recommend is that you attend our Hump Day Hangouts regularly on Wednesdays, ask your questions here try, keep it to one question per post. In other words, you can post a few times, but try to keep it one question per post please. Ask questions here and we will try to guide you in the best way possible to help you to start growing your IT business, just from these Hump Day Hangouts. Then once you have generated some revenue you can always come join the Mastermind, which is your best bet, because the Mastermind is not just about marketing stuff.
Guys, we've gotten away from just teaching SEO or just teaching marketing methods. It's more about building your business regardless of whether you're building a local agency or consulting firm, or you want to build your own brick and mortar business, or virtual business for that matter. We want to teach you how to do all of that, which includes marketing and includes SEO, and includes all that stuff, but we're not pigeon holing our training into just marketing training, if that makes sense. A lot more goes into it than that.
I would suggest, Andrew, that what you do is come back and join us here in Hump Day Hangouts, get involved, stay engaged, ask questions. We also have our Facebook group, the SEO tutorials Facebook group that you could ask questions there. As soon as you're able to, I would invest in joining the Mastermind so that you can get, basically, almost one-on-one guidance from each one of us my partners and I as well as all of the other members in the Mastermind that are also savvy business owners. Right? That's part of why it's Mastermind because it's not just about us teaching all the time, it's about everybody in there contributing and helping each other, which is fabulous. Okay.
By the way, one of our top members, longtime members, Jason Johnson, who is what Adam was just talking about at the very beginning of this Hump Day Hangout, he was mentioning somebody was having difficulty setting up their MX records for G suite email to use their domain for their email within G suite. Jason Johnson posted, “Hey, I saw somebody was having trouble with MX records. Hey, I'm an IT guy. If anybody has any questions or any problems, tell them to reach out to me. I'll help them for free as long as they're a Mastermind member.”
Andrew, what I'm saying is, Jason is an IT guy who's been in our Mastermind. He does digital marketing on the side, but also markets his own business and somebody that you could absolutely click with. Probably the two of you could chat about what he's doing for his business and what's working for him in generating leads for his IT business and all that kind of stuff. Right?
Again, that's part of the power of a Mastermind. It's not just learning from me or Marco when, you know, I'm gonna teach you how to generate leads for your business, but I generate leads for contracting businesses. Right? You're trying to generate leads for IT services, and computer repair networking, and that kind of stuff, so why not get the advice direct from somebody that's already generating leads for that type of a business, which we have members in our group to do that? Does that make sense?
That's the power of a Mastermind. Okay. So that's what I recommend. In the meantime, if you don't have the money, come back here, ask questions, implement what you can, go through our YouTube channel Semantic Mastery, youtube.com/semanticmastery. Use the channel search function, ask questions over there. You're likely going to find already video answers for many of your questions. Then, like I said, anything that you can't find answers to, post in either the Facebook group or post back here on the event page every week and we'll come in and answer your questions. As soon as you can generate a little bit of positive revenue, I would reinvest that back into your education and into building your business by joining the Mastermind, getting guidance from us as well as our other members.
Marco: I'm gonna give him just a couple of weeks. First of all, welcome back, Andrew. Sorry that you had a shiny object syndrome. I mean, that sucks and it makes you spend a whole lot of money and time chasing. It becomes a useless path. You fill up your computer with a whole bunch of garbage that you're never going to use and you realize how much money you spent and then you get caught up at where you are right now where you ended, and dropped all that money and you have nothing to show for it.
But that's okay, lesson learned. The two examples that I'm gonna give you is, I'm gonna give you Paul Fussell, who's always in these Hump Day Hangouts, and I wouldn't be surprised if he drops in today; or if he isn't, it's because he's out making money. He was at POFU Live, as a matter of fact, our event. The way he went about doing it, he come into Hump Day Hangouts, ask questions, and then go and go and apply. Ask questions, go and apply. then he started purchasing our drive stacks to rank. I know that he was doing dental for a while, I don't know what he's doing now.
Anyway, the thing about Paul is that he just went and he got Done For You services, and then he was chasing clients. Every time he'd get a client, drive stack, and that's how he would he would rank them. But that's Paul and that's how he did it, so Hump Day Hangouts and Done For You services.
Then, we get to Jordan in Syndication Academy. Jordan lives in Syndication Academy, he's always there. He's one of our, I don't know, one of our long-running and most active members of Syndication Academy. He runs an agency and I think he just got a huge nationwide client, but it's from Syndication Academy. I'm not gonna say that he got everything from Syndication Academy, but I know that that's his foundation and I know that that's what he's doing to rank his clients, to help his clients and to help his agency.
He has an agency, actually he's an agency owner, but he decided that Syndication Academy was the thing for him. But, of course, they'll all tell you, and Jordan will tell you that the Battle Plan is the place where you start, and you have to follow it. If you follow the Battle Plan, then you're going to get to our Done For You services.
It's a whole lot easier to go and buy a Syndication Academy Network, as Bradley mentioned, than to learn how to build a one-of-a-kind that you only need that one time. Why not go buy it and pay that than to pay a monthly membership to learn how to build one, or you might not wanna learn how to build one, or you might need?
It's just to buy them and then go and sell it to clients, to people you know. Then, you pitch the benefits of being branded of having that footprint of being seen, of your content being seen everywhere, pushing your content to where the people are hanging out. So that's one of the benefits.
You could do it many ways. Now, of course, we're always going to tell you that the Mastermind is the place to be because that's where like-minded entrepreneurs hang out, people who want to grow their business and get away from just that weekly paycheck and having to wait until the next one so that you could do whatever it is that you wanna do. We wanna push you, guys, past that. We call it POFU, position of fuck you.
Whatever that position is for you, Andrew, we want you to get there. There isn't just one way to get there, but we do wanna help you get there. So whether you choose Hump Day Hangouts, whether you choose Syndication Academy, or what we suggest, whether you join our Mastermind, we're going to help you any way we can. That's what we're here for.
Bradley: That's right. Let's not forget Mohammad. He's a shining example. Mohammad Mackey. He started by just joining Hump Day Hangouts and coming and asking questions week in and week out and for months. Eventually, he got to a point where he landed a couple of his first clients and started making enough money. He came and joined the Mastermind. Then, he went through a little bit of a struggle for over-promising to clients and ended up losing some clients and had to drop out of the Mastermind for a little bit.
But he kept coming to Hump Day Hangouts and asking more questions, even during that time where he had to back out of the Mastermind, and he got the education that he needed and he implemented it. Right? It's nothing we did, all we did was provide him with information, but he's the one that took action and kept at it. He kept persisting in working and he kept finding stuff that wasn't working until he found stuff that did work. Then, he landed some clients again, got his money back up, and joined the Mastermind again.
We have multiple examples of people that have done that just by starting here, right here at Hump Day Hangouts, Andrew, and you can do that too. Right? The Battle Plan, like I said, will tell you do this, this, this, and this, and you're going to start getting results. It doesn't say that you have to learn how to do those things, it just tells you apply these things. Right?
You can either learn how to do those things and do them yourself or, as a business owner, it would be much more efficient with your time to just purchase the Done For You services and apply them in the order that they're recommended and reap the benefits of those without having to learn how to do it. Okay. Great question. Again, glad to have you back, Andrew. We're happy to see you participate and be a lot more engaged over the coming weeks.
What Are The Factors You Consider When Finding The Best Keywords For Ranking Opportunity In Local Lead Gen Campaigns?
Okay. First of all, Gordon, Local Lease Pro, I showed the exact simple method, it's kind of time-consuming, but the simple method using it, a free software that we show, we use to identify what I call slam-dunk opportunities, which is which you're calling a golden goose in your question, okay? Again, that was in Local Lease Pro. If you have access to that, which I'm hoping you do because it was on sale for a very, very ridiculously low price for about eight days during the Side Hustle Toolbox launch. That's close now, but it is available, Local Lease Pro, but we teach the method specifically how to find low-hanging opportunities.
Now I can't go into the details of that right here, but it is very, very simple to do using the Easy Local Cash software, which is a free software. It's Chad Kimball's software. It just shows you, basically, ever since July of this year, when mobile implemented or switched to the mobile first index, that opened up just massive, massive opportunity. I'm telling you, guys, it opened up more opportunity than I've seen since I started my local marketing career in 2010. And that is what we teach on how to find those opportunities that have been opened up by this major change in the algorithm or which index is used first. Right? The mobile first index.
That's all in Local Lease Pro. I can't obviously say that right here. It is in the course. Also, you can find out, certainly, if you joined a Mastermind, because Local Lease Pro is one of the first courses that Mastermind members get now when they join.
Marco: Yeah, the how. I mean, that's the course, the how is, you know, if we gave you that, then why have a course in the first place? So, sorry, that's something that we can't do. I'm glad that you mentioned again the Mastermind. I was in our mini, we have the mini-Mastermind and mine is on Tuesday nights for an hour. I have three great people. I have Jamina, I have Will Kenderdine, and John Wypick. We were going over my method for using the software and we went over it in detail. I don't mind for an hour. I mean, I decided to give my time, right?
So this is what it's all about. Membership has its privileges. I do things a little bit differently. I find targets a little bit differently, but it all works just the same way. The same way that you teach it, the way that I do it, I already decided to do it. The thing is that membership has its privileges. You have to be a member in order to get the information that you're asking about. It's not something that we can give away for free.
Bradley: Yeah. “Also, how do you determine whether or not there's enough search traffic to generate adequate phone calls?” Well, that's a good question. If you do your research properly upfront, you should know. First of all, you should research your industry or the niche that you're targeting. Now if you followed us at all for any length of time, Gordon, which I know you have, you know that I've been telling you and I've been preaching this and beating this drum for years now, which is: specialize. Focus on one industry, guys. Become a big fish in one industry instead of a me-too agency or a me-too consultant or me-too local marketer that will just accommodate any business that will talk to you.
Trust me, you will never gain any traction in your business, or you will have a much harder time gaining traction in your business, if you just offer marketing services to any business that will talk to you. Because your amount of work multiplies exponentially because you have to do keyword research, you have to do market research, you have to understand the vocabulary of the industry, you have to figure out what the pain points are in those industries both for the consumer and for the business owner.
Because if you're the business owner that you can help them market their products and services, you need to understand the consumer's mindset, but you also have to understand the business owner's mindset. So that you can talk to them and speak their language, build rapport with them. So you have to learn two different markets for every industry you enter, the consumer market and the business market. Right?
There's just so much work that goes into learning, becoming a marketing special or professional in any industry. It requires a ton of research. So if you try to just say, “Oh, I'm gonna be a local marketing guy and I'll talk to any business in my area that will talk to me,” you're gonna create a shit ton of additional work that you can significantly reduce. You'll gain a lot more traction a lot faster in your business if you focus in on one particular industry because then you can craft everything you do in your business around that particular industry. All your marketing messages, all your keyword research, your content templates, everything that you do can be designed around that one particular industry. Now you become a specialist.
I use this as an example. Would you go to a general health practitioner for a heart surgery? No, you go to a cardiologist. Why do you think businesses, like let's say home remodeling contractors or general contractors, would they want to go to a me-too agency or would they want to go to a contractor media, contractor marketing agency that specializes in general and remodeling contractor marketing? Does that make sense? Which one would you prefer?
Gordon, I recommend specializing in on one industry. But don't just arbitrarily decide on what industry you wanna focus in on and say, “I'm gonna build my business around that,” you need to research that industry and determine, is there a call volume? Is there significant interest in that? Is there money there?
What's one of the ways that you can determine that? An easy and simple and a quick way is go do a search for the product and/or service as if you were a customer looking for that product or service. Just go do a Google search for it and take a look and see, are there ads? Are there Google ads? If so, that means there's paying advertisers. If there's Google ads, that means people are paying to bid on those keywords, which means there's likely traffic for those keywords. If there wasn't traffic for those keywords and if those keywords didn't convert, there wouldn't be ads. Does that make sense? People don't pay and bid on keywords-, well, good advertisers don't pay and bid on keywords that don't convert or don't generate traffic that converts. Right? So if you're seeing Google ads, that's a good indication.
Now I wouldn't stop there. I'd research it further. You could do things, like use Google Trends to find out where in the country, or in the world for that matter, but I always do US-based searches, you can find out where the hotspots are for where the search traffic is the most or the search interest is the most for the types of products or services that you'd be promoting in that industry. Right? So then, you can start to develop out which locations you're gonna target first for your business. Does that make sense?
Remember, specialize on one industry, guys, because then you can scale your business by geography instead of by type or kind. Does that make sense? Instead of trying to scale your business by taking on new industries where you're gonna create so much additional work, scale your business by continuing with the same industry but expanding your service area or your territory, your target area. Right?
That's a hell of a lot better or much more efficient way to build your business. Not only that, in time you will build a name and a reputation for being that type of a marketing specialist for that particular industry. People will start to seek you out as opposed to you having a force or push your marketing, your services onto others. People will start to seek you out because they know that you're the specialist. Does that make sense?
How do you determine whether there's enough search traffic? You have to research it. Make sure it's an industry that has paying advertisers. Make sure that there is significant search interest for those types of things and that it's profitable.
As I said about in the past, carpet cleaning, there's a ton of search interest for carpet cleaning but there's very, very, very small margins in the carpet cleaning industry. Right? Carpet cleaning companies don't particularly like to pay for marketing services or for lead generation services, they don't have the budgets for it because their margins are very small.
But if you just did keyword research, which is, when I first started, the very first lead gen site I ever built was carpetcleaningalexandriava.com. I don't own that anymore, but it was a lead gen site that I built because all I did was base my decision on which industry I was gonna target based upon keyword search volume from the Google Keyword Planner. It said something like 600 exact match searches for that term “carpet cleaning Alexandria VA” per month. It was like 660 or something like that, 600 searches per month. So I said, “Oh man, there's a lot of search volume there. I can make money with that.”
Well, I built the site and got it ranked number one. We were getting 30 to 40 calls a week through that lead gen site and I had trouble monetizing it for even a hundred dollars a month. No shit. Then when I finally got down to the chewy center of why that was by sitting down with the contractor that was renting that site from me or leasing that site from me, he told me, “Because the carpet cleaning business has very, very small margins.” Right? Very small margins. He was making something ridiculous, per carpet cleaning job $8 or $9 or $10, or $12 in profit. It was something stupid. After paying his labor and insurance costs and, the cleaning solution costs, and all of this overhead, he had a very small margin so he had trouble paying for that.
What happened? I ended up switching into other higher margin businesses. That's why I love the tree service industry because it's huge margin. That's why I like remodeling contractors, home builders, HVAC repair, any sort of repair, roofers, all those types because the margins are so much larger. Does that make sense?
Again, you have to do the research, Gordon. There's no real easy answer there. You just got to be logical and do the research and you should be able to find the opportunities as well as the perfect industry. Also, one last thing I would suggest about that is, seriously, guys, try to find an industry that you, not only has all the correct signals or markers of being a good industry to work at, but also one that you have a genuine interest in because it'll make it feel less like work. Okay.
Honestly, I don't have any interest in tree services, except for the fact that that does make me some damn good money, which kind of makes it interesting. But if you can find an industry that you have a genuine interest in, it'll feel less like work while you're building your business.
Anybody wanna comment on that before I move on? That was a long-winded answer I know.
Marco: No, but it was perfect. There's no need to go into that any further.
How Do You Set Up The Syndication Network Of Several GMB Sites In Same Metro Area?
Michael, I don't recommend a syndication network for lead gen assets unless you need them. For example, if you're having trouble getting a lead gen asset to push another 3-pack, can a syndication network will help for that? Then, absolutely.
The other thing is, if you have a cluster of Google My Business profiles for a metropolitan area that are all branded the same, then you could use one syndication network for those. When you talk about grabbing the GMB RSS feeds, I'm not sure what you mean from that, unless you're using our GMB auto poster which will generate an RSS feed, but you can't just get an RSS feed, at least not that I'm aware of.
Marco, this may have changed, but is there an RSS feed from the GMB websites yet?
Marco: Not that I know of. Not that I'm aware of.
Bradley: Okay. Yeah. As far as I'm aware, there is not an RSS feed from the GMB websites. So our GMB auto poster will create an RSS feed from the GMB posts that are connected through that auto poster or that are posted with that auto poster. So you can do it that way. But like I said, you should have a common brand for all of those assets, if that's the case. If you want to feed them all into one network, which again, I'm gonna be 100% transparent with you guys, I'm not building syndication networks for my lead gen assets. I build syndication networks for clients because I tell them that it's critical. It is because it's brand building, it's entity validation and brand authority building, right?
So any client, I'm gonna tell them. “You should have a syndication network to protect your brand and to amplify your brand, expand your reach. It also helps to build your authority and all that kind of stuff.” For content marketing, all my clients, I suggest we do regular content marketing, blogging that gets syndicated out to the syndication network. That's all true. It's not just because I wanna charge them money, guys, it's to protect their brand and to help them to stay ranked.
But for lead gen assets, that's an additional expense. So why implement that? Until and unless you need to, right? So for my lead gen assets that I'm building right now, I'm not using syndication networks. If I have lead gen assets that I do all the other magic that I work to them and they don't end up producing, because maybe they're not ranking well or that area ended up being more competitive than I originally thought, then I may add a syndication network. But that's only if and when it's absolutely needed. It's kind of like a last resort thing because it's an additional expense that I don't wanna have to put up for a lead gen asset if I can get results without it.
Now once you've monetized an asset, a lead gen or, in this case, a multiple assets, once you've monetized them, I've talked about this too, if once you've developed it … Like for me, when I monetize a lead gen asset, what I do is after several months, two or three months of the service provider paying on time and there's no issues, if we develop a decent relationship, then I offer at that point to rebrand those lead gen assets after the client, certainly their name. It's a lot more legit that way, right?
Like I said, at that point, once I would offer the rebranding, then that's where I could upsell them on, “Hey, since we're gonna be rebranding these, we should also go to syndication network because it's gonna help to protect your brand and we can use that to help continue to push the lead gen assets that I'm gonna rebrand. It'll help to continue to keep them producing for you, blah blah blah blah blah.”
At that point, we set up syndication network. Might even set them up on content marketing services. That's an additional charge beyond the lead gen leasing or pay per lead fees that I'm charging. Depending on how I've monetized that asset, this is now starting to build their asset, syndication network with their branding, building, doing content marketing on their website.
So now I'm double dipping, right? Now I'm generating money from my lead gen assets and also working on the client's assets as a separate fee. Right? So it gives you a whole lot of opportunity, Michael. But for your lead gen assets, I don't recommend setting up syndication network unless you absolutely need to. Try to get results without it. Guys, I am the firm believer of trying to get the most results or trying to get the best results with the least amount of effort possible and least amount of money invested too.
Should You Create A Blog Post If You Syndicate A GMB Post?
Quit This House, use the GMB auto poster. I'm telling you, it's stupid and expensive, it's super convenient and efficient, and it can generate an RSS feed from your GMB posts, and then you can just connect that directly to a syndication network, and then, viola, it's done. You don't have to go … Right now, what you're talking about would require a manual action for every post. Right?
If you just set it up through the auto poster, you can, not only schedule out your GMB post all in one setting so that they automatically publish on the day and time that you select, but it will also generate an RSS feed that then you can populate or trigger a syndication network with, and all of that is automated.
Marco: By the way, since we're back on the auto poster, I got an answer from Rob and he says, yes, we'll be able to silo based on tagging. So you can create multiple silos within the auto poster just by tagging, by using different tags. The function isn't integrated yet, but it's coming. It's already being developed, guys. Those of you who are looking to get into this, get in there now because it just keeps …
Shripad is a master programmer. He just keeps adding to it more and more functionality and he's now charging more. We're not gonna charge more monthly yet. If it gets to the point where there's just a ton of programming that needs to be done, the price will probably need to go up. But we usually grandfather people into the prices where they are, so remember that.
Bradley: Yeah. Michael says, “Holy crap, I can't believe I got the $1,000 Local Lease Pro course for $47.” Yeah, Michael. Look, for eight days, we promoted shit out of that and told everybody that once the Side Hustle Toolbox offer closed that it was gonna, I originally said it was gonna go to 500, but it's such a damn good course. I mean, I'm telling you, this is I think the most opportunity I've seen in my local marketing career, that Local Lease Pro method right there. That's why we made it $1,000.
Not only that, but we're gonna be updating the course. Like I said, I've got some new stuff to add to it. That as soon as I get my VA on track for the new changes and I polish up the processes a little bit, I'm gonna be sharing that, I'll be updating Local Lease Pro. So, yeah, you're right. Good thing that you got in on it.
Abe says, “Hi. Can it hurt or help to have … ” By the way, guys, if you want Local Lease Pro, if you don't have it, there's only two options, you can buy it for 1,000 bucks or you can join the Mastermind and you can get it included in your Mastermind membership. So it's entirely up to you, but I would recommend it. I mean, guys, it's even worth $1,000, I'm not kidding, because of the opportunity. I'm telling you, it's the most opportunity I've seen in my eight, almost nine year career now. Okay.
Does It Hurt Or Help To Have Multiple Syndication Networks?
Abe says, “Hi. Can it hurt or help to have multiple syndication networks?” Yes, it can, Abe. Not for YouTube channels-, well, depending on how they were set up, but if you're using syndication networks for blog syndication to try to rank your own domain, like a self-hosted site, then, yes, multiple syndication networks can hurt you, depending on how you have it set up and how you have a syndication set up,
I've said for years now, like we teach branded tier one syndication networks and we also talked about when we teach how to build two-tier syndication networks. You can take it out multiple tiers. But I've also recommended for years that you only use two-tier syndication networks on YouTube channels or multi-tiered syndication networks on YouTube channels or for YouTube syndication, not for blog syndication.
However, if you wanna do it for blog syndication, I do teach in Syndication Academy and I've talked about it multiple times how you can use multi-tiered syndication networks and reduce the chance of getting a Google slap. You cannot eliminate it because you are still leaving a footprint. But you can significantly reduce the footprint if you add additional content feeds as triggers into your second or third tiers. Right? Because what you wanna do is you wanna mask or bury your content among a whole lot of additional route relevant and related type content so that the blogs don't show or appear to be solely for manipulating search rankings. Right? And that's essentially what they are.
Again, with multi-tiered syndication networks, I don't recommend them for blog syndication unless you know what you're doing and you're willing to put forth all the additional effort. Also, multitude syndication networks can break down because there's a lot of moving pieces, there's a lot of different content sources, which can cause you know different RSS feeds that you don't have control over because they're not your RSS feeds, which can cause problems. Multi-tiered syndication networks can be a bitch to maintain for that reason and so that's another reason I don't recommend them.
If you are just flatly syndicating your content to multiple syndication networks and you're not masking or hiding your footprint, then you are absolutely causing damage because it is clearly, the algorithm can pick that up in a split second. Right? Again, Abe, if you were gonna be building these types of stuff, like I said, the only way that … We have Syndication Academy where I talk about all of that stuff, seriously, I go into your best practices and everything about how to use them and where to use them. But for blog syndication, I highly recommend that you just use a one-tier branded syndication network and then you can boost the hell out of that. Okay.
Marco: Yeah. He also says that he's used lower standard contractors in the past and he's considering using our services on top. Dude, if you've done that, then don't get a syndication network from us until you fix whatever it is that you've done. I suggest totally getting into Syndication Academy, seeing how it's all supposed to work. I hope that you have access to all of these networks and multiple rings that have been done for you so that you can just stop whatever madness it was that was created and you could do it the right way. The way that it's supposed to be done, which is branding. It's done for branding and for syndicating your network. Yeah. It is done to manipulate but to manipulate in the right way. If you get caught manipulating the wrong way, you're going to get slapped down.
What's The Difference Between The Press Release Service In Serp Space And MGYB?
Bradley: That's right. Ray says, “What is the difference between press release service from Serp Space, and MGYB? Are they overlapping and/or equivalent? They're equivalent now, Ray, because, well, there's two different levels of press releases orders from Serb Space. There was the press release and then press release plus. The press release was, the press advantage network, the distribution network, and that's we have now a separate account. We have our own press advantage distribution network agreement with them that is available in MGYB. It's basically the same distribution network. So it's up to you if you wanna order from Serp Space or if you wanna come to MGYB which is owned and controlled entirely by Semantic Mastery and my partners. If that makes sense.
Serp Space was a collaboration. We are no longer part of that. There's no issues there or anything like that. I'm just letting you know, if you wanna order directly from us, it's through MGYB. Okay. Good question.
Should We Link From GMB Biz.Site Description?
Doodle Digital Marketing, I like that. He says, “Hey guys, I love Hump Day Hangouts. Tons of value. “Should we link out from the GMB biz site description?” Not … Well, wait a minute, the GMB, yes. You can link from the GMB website content. I don't know about the description. But if you're talking about the GMB business description, no, you can't put links in that; that's short. I think it only allows 750 characters. But if you're talking about the GMB website, yes, you can link out to that.
What I don't recommend doing a lot of external links, unless it makes sense, it has to be relevant guys, remember, this is a Google property, so I would not be doing some stupid “I'm gonna link to a .gov or .edu site for authority” because that's bullshit and it has been for years. If it's relevant, then, yes. If it's not relevant, you're just doing it because you learn that somewhere on some stupid SEO program somewhere, don't do it because that's dumb.
But what I would recommend doing is, I always link, and I teach this, but I always link from the GMB website text, the content body of the website, I always link to the GMB maps share URL, as well as to the GMB website. So it's linking to itself, right? If you have an external website, so self-hosted website, you can link to that. That makes sense. You could also link to some of your social media stuff. That makes sense. Any type of branded property that you could link out.
Again, I wouldn't spam the description or the GMB website content with a bunch of exterior external links, I would keep it … Really that's why I usually just link from the GMB website to itself and also to the GMB maps share URL because those are Google properties. Right? So just consider that.
It's after five o'clock, I don't have to get my daughter-, or I don't get to have my daughter for dinner tonight, so I do have a couple extra minutes. Marco, can you hang out for a few extra?
Marco: Yeah, I can hang out for a few extra. My daughter isn't crying it.
“Then we also create all the content via writing and optimizing it, which we charge for, and then we do web design with SEO strategy pre-launch. I couldn't build a drive stack if my life depended on it. Haha.” Yeah, that's great. I mean, honestly, guys, those are the audience that are tech nerds and like to get their hands dirty, so to speak, roll up their sleeves and get to work. Then, RYS Academy will teach you how to build drive stacks. It's a lot of work. You can benefit from RYS stacks without having to learn how to build them, by just buying them done for you and you'll save yourself a shit ton of time and energy.
Again, I'm not trying to discourage anybody from buying the course, I'm just saying you got to consider where to spend your time. Is learning how to build drive stacks going to progress your business? It might. You have to make that decision. I can't make that decision for you. Or is the benefit and the result that the drive stack can produce going to help your business? And if so, then why go through the trouble of learning how to build them when you could just purchase them done for you and receive the benefit that you were seeking to begin with? Does that make sense? Then that way you could spend your time focusing on how to sell it or how to monetize it or how to apply it to get the result that you're seeking. Does that make sense?
Again, guys, you have to think about it on a higher level. That's what I think is really wrong with our industry, is that everybody teaches, or the vast majority of products tell you, “Hey, we're gonna teach you how to do this one skill.” Yeah, I'm not trying to take that away from anybody. That skill is valuable. Whatever that skill may be, it's valuable. But just because you know how to get a result from it, one particular skill does not make you a business owner, it does not make it a profitable business for you. Right?
So you got to think about how are you going to make money from whatever it is you choose to do? Is doing that thing, being the mechanic or the technician, is that actually going to make you the money or is selling that service and the result that that service produces going to make you the money? If that's the case, then why don't you focus on learning how to sell it and find people that are already good at doing it, fulfilling it, to do it for you right.
That's what we're trying to get at, guys, and Jordan understands that. That's why Jordan's business is cranking, it's just kicking ass. Okay.
Any Black Friday Sales For Done For You Services Or Training?
Marco: It's the pre. We will have something. Something's coming your way and it's gonna be good. Trust me. It's not Black Friday yet, dude. But we will have something. It'll be big. We control MGYB now. As Bradley mentioned, it's ours. Semantic Mastery is our own store. So we've got some really good stuff coming your way.
Luis, I will be talking to you on Monday, as a matter of, fact. It's his onboarding call. Again, I'm sorry, all these Mastermind questions keep coming up or Mastermind people. As part of the onboarding process, we give people a half hour call just to get them pointed in the right direction, to see where they're going, where they want to be. So we ask questions, we try to provide guidance. I just happened to get Luis.
Guys, you can't ask for who you want. You're going to get whoever is up on the calendar, because we rotate since there's five of us. But whoever you get, you're going to get the direction that you need and you're going to get your questions answered so that you can get started on your way to POFU.
That's what we want you to do. We want you to get started getting to that place where you're going to be and say, “Okay. Now I don't have to deal with shitty clients. I don't have to deal with shitty people. I am at a place where I can go into any negotiation from a position of power. I know what I'm worth. If this guy gives me any flack, I'm gonna have to say ‘Fuck you. I'm gonna go to your competitor and charge them half price just because I feel like it, because I don't need you.'” That's what we want you to be.
Bradley: There you go so. Yes, Black Friday is this Friday. So, yeah, there will be some other specials. I don't usually get involved with what promotions we're doing, guys, so I couldn't answer that. But I'm glad Marco said, yeah, we do have something coming Friday.
Should You Use Only The Main Keyword Phrase Or Should You Diversify Them When Building Links To All Assets?
Bradley: “But now I want to take on the main and most competitive keyword. I'm adding a silo of content to the RYS stack targeting the main keyword. So far so good. My question is when embarking on link building to all assets, like RYS, Syndication Network, GMB website, et cetera, should I use only the main keyword phrase or must I diversify the keyword phrases?”
Jay, diversify. What I recommend you do is go pool your … You should have probably already done keyword research anyways, so if you're gonna be siloing, you should have your keyword themes relatively tight for the silos anyways. So make sure that if you're gonna be direct targeting link building on a silo basis, that you're only using a set of keywords that fall within that particular silo or keyword theme. Right? Does that make sense?
Let me take this down to a local level because what I wanna explain is, guys, when you're doing a ton of like spam link building and such to power up tier one entities, which would be like drive stacks, press release, organization pages, syndication networks, even citations, you don't want to hit, and I'm gonna say local because that's primarily what I work on, and I'm assuming that's what you're talking about here anyways. You said client ranks, so it's likely it's locally You said 3-pack. Right?
So you don't wanna use the keywords with the location modifiers. You can use a very small percentage of your overall keywords that you're gonna add to the anchor text or the link building that you're gonna be either doing or buying a package or whatever. You can have a very, very small percentage with location modifiers, but I would keep that to an absolute bare minimum. Because it's more about pushing the theme, the keyword theme, not the location, or the geographic theme, if that makes sense, it's not about pushing location relevancy.
Because think about it, the further you move away from a local business the more broader the market segment is. In other words, you don't wanna be targeting keywords or link building to tier 1 assets all the way down to the local level, including local location modifier, because it's, remember your link building to tier one assets is two hops away from your target which would be your GMB asset or your primary website, the client's website, or whatever, the further you get away from the ultimate target, the ultimate destination, the broader your keyword set should be, the broader the theme of the keyword set.
That's why I say I don't like to include local modifiers and anchor text when I'm building links to tier one assets. Instead I use higher or market-level keywords, broader market keywords. What do I mean by that? Instead of water heater repair Fairfax Virginia or Fairfax VA as a keyword that I would use as an anchor, it would be water heater repair and plumbing and plumbing repair and plumbing service, if that makes sense. I'd lose the local modifier and use more broader market-level keywords. Okay.
Also, you don't wanna do entirely 100% on anchor text links, even with a diverse set of keywords. You wanna also include naked URLs and some generics. You can even use some brand terms at that point. It's a little bit odd to use brand terms at tier two links because that's again two steps away from your target URL. But it does make sense if you're link building to, for example, if it's a tier one branded property it can make sense to also include the brand name in some of those anchor text too. Right? I would just use those sparingly as well. It's more about the keyword relevancy at that point in naked URLs, which is just pushing link equity to those tier one assets regardless of anchor text.
Marco, do you wanna comment on that at all?
Marco: Yeah, thanks, Bradley. What I would recommend is reach out to Dedia. We have a Dedia, he knows exactly what to do with your RYS stack to get the most out of it.
Marco: If needed, then get our keyword research gig because we will come up with thousands upon thousands of keyword targets for you to either add relevance or to push, we provide what's called buoyancy. “Buoyancy,” that's one of the words that I have difficulty with. But we help push up the main keyword by providing relevance throughout the keyword silo. We give you all that with the keyword research.
Then, all you do is turn that over to Dedia and say, “Here, this is the folder that I've created, this is the keyword that I'm targeting, have at it.” Dedia has been with us long enough that he just knows, okay, this is what I need to do. He'll blast it. He'll hammer that RYS stack so that it produces.
Bradley: That's right. You don't have to worry about all those ratios and stuff, Jay. I know. I mean, honestly, I don't worry about any of that stuff anymore because I don't ever do any of that stuff anymore. If I need it, I just contact Dedia, exactly what Marco said, and I just say, “Hey, this is what I got. This is what I'm trying to accomplish. Make it happen,” and he does it.
Honestly, guys, that's what I'm talking about. Jay, again, I don't wanna get back on this pitch again, but if you have your own tools and you're running your own link building tools and stuff like that, that's great, if you're efficient and all that. But if you're not, which I am not, I have no desire to run those tools, just let the expert do it and Dedia has an absolute ninja. He's an expert, a link building expert, so that's why I just turned it over to him, defer to him anytime I have something that I need to spam to push additional link equity to. I just contact him say, “This what I got is what I need you do, make it happen,” and he does it. All right.
Jay vouches for the GMB auto poster. He says, “It's great and Shripad does great work. He is very responsive in Support. I can attest to that too, not just because it's me, but every time there's an issue a little support bubble on the bottom right corner of the auto poster, you can just contact Support through there and he's very, very responsive.”
Would You Recommend Using One Website For Multiple GMB Locations?
So instead of just using the home root domain, so the home page of the website for that brand across all different GMB assets, create a location specific page on that domain and then use that URL as that landing page URL as the website in GMB. It's perfectly fine to do that, guys. But what you want is, if it's the same brand, you can share the same brand name across all GMB locations. That's fine. But you want a unique URL and a unique phone number and a unique address, if possible. Okay.
Strange NAP issues occur if you have two or more of the data points, the primary data points in a citation or NAP, which would be name, address, phone number, and also website URL. If you have two or more common data points among multiple locations, that's going to cause NAP issues, which is going to make it very difficult to rank. You can have one common data point, typically the business name, because it's a brand that can be used across multiple GMBs as long as the other primary data points are unique, physical address, phone number, website address. Does that make sense? So, yes, it's possible.
Now one other thing I would mention is go back through, Abe, watch some of our previous Hump Day Hangouts. We'll talk about the difference between using location pages, which would be pages on the root domain, or using location-specific sub-domains, which are separate WordPress installations, but there's a reason to do, that's to help mitigate risk, potential losing all of your assets if you were to catch a penalty. Again, we just talked about this last week, go back and watch the replay from last week and I'm pretty sure we talked about that extensively, about the benefit of using sub-domains over sub-folders or sub-directories. That's pretty much the same thing I'm talking about here.
“Where's the GMB auto poster?” John, just posting the Mastermind, we'll get to the link.
Marco: I posted the link higher up.
Bradley: Yeah. I just didn't have it. Thank you, Marco. Nestor says, Hey, I got to go guys. I got to wrap this up. So, anyways, and there's Rob with the yearly discount for the GMB agency offer. That's the enterprise account level or subscription level, which is 200 posts per month-, or excuse me 500 posts per month capacity. If you buy it on a monthly basis, subscribe month to month, it's $200. If you buy the yearly license … It's $200 per month, excuse me. If you buy the yearly license, it's 1,000 bucks, divided by 12, comes out to be $84 dollars or $83 per month. So it's a hell of a lot cheaper that way.
By the way, if you're scheduling out 31 posts, which there's a post scheduling feature, which is amazing in the GMB auto poster, so you can schedule out one post a day or however many you want. Let's just say you're doing one post a day, you could do 31 days. Then, there's a republish option to where it can republish the post based upon the interval that you set. For example, if you set every 31 days, you can publish, you can schedule out 31 posts and then have them republish 31 days later, each post thereafter. Right? Does that make sense?
So day one and then day 32, that post publishes again. Day two and day 33, that post publishes again. Does that make sense? That way you can set up all of your posting and in an automated fashion. Well, with 500 posts per month, if you were to actually fill out or post one per day for each location, you can essentially put 16 locations in one enterprise account. Sixteen times 31 comes out to be 496, so you get 496 posts. Essentially, you can serve 16 locations, 100% one post per day with a single enterprise account. Does that make sense?
That's how I'm clustering my sites right now. I gave you a little insight on that.
Marco: Yeah. I mean, it's an awesome deal because it saves so much money and then the auto poster just saves so much time and effort. Once your VAs get proficient with going in there and just scheduling and putting everything up, it just saves you a ton of time of money. So you'll make the money back that you invest in this just by the time you're gonna save with your VAs, or even if you try to do it on your own, which you shouldn't be doing.
Bradley: Yeah. Just so you guys are aware, for clients, I have a VA that goes in and manually posts for all the clients. I do that for a reason because every post is 100% unique that way. She still has content templates, but she goes in and she puts in a new image every time, and the content templates she uses, there's tokens that she swaps out with different keywords and such. The target URLs are always being recycled to whatever we're linking to from the GMB post and all that. So they become unique for clients.
I pay my VA on a per post basis. So I pay her, for every post that she publishes she gets paid. It varies between $3.50 to $5 per post. But I charge my clients $10 to $15 per post, depending on what the volume is. So my point is, I make money on that even though she's manually posting.
However, for lead gen assets, guys, once again, just like I was telling … Shit, who was I telling earlier? Michael. I was telling Michael earlier not to worry about syndication networks for lead gen assets because you wanna reduce expenses. Well, I don't want to pay a VA to manually post to lead gen assets because that's an additional expense when I can pay for-, or subscribe to the auto poster, schedule all the posts.
Do I do all these guys? Hell, no. I've trained a VA to go in and set up or schedule all the posts within the GMB auto poster and then schedule them to republish. So that, literally, I can pay a VA for three or four hours to schedule out, however long it takes them, to schedule all those posts out. Then, it's done and those GMB assets will continually update posts because of the auto poster and I'm not paying anymore other than for the auto poster subscription. Does that make sense? So it's a hell of a lot more efficient with money too. Right? It's more cost-effective. Okay.
I'm not quite sure I understand, in the wording of your question, what you mean by mybrand.wordPress. I understand WordPress.com, that's fine. That's a brand identity property that you can create on the WordPress.com site, kind of like what I showed earlier. But, yeah, that's normal. That goes into Syndication Network, right? You try to get your brand name as a sub-domain blah blah blah. That's pretty standard.
But, “point to GMB property three links as a press release,” I'm not sure what that means. Can you point to a GMB property from your WordPress.com site? Sure. Can you also use press releases to link to that WordPress.com site? Sure. You can also link to your GMB.
I'm doing a press releases, Local PR Pro method is what I use and, as standard operating procedure, I published a press releases with every GMB asset, it gets created. Usually, my preferred method is to link from the first press release to the GMB, the Google Maps share URL, to the Google the GMB website URL, and to the GMB the first post URL. We teach that at Local Lease Pro and that's just essentially my method. So I'm going direct from the press releases to the Google assets. Okay.
Yeah. Guys, there's a thousand ways to skin a cat, right? So our method isn't the be-all end-all. It's just our method works for what we want it to work for and that's what we teach. Other people have other methods that may very well work as good as ours. I'm not trying to say that ours is better than anybody else's. I'm just telling you what we teach, I don't know what they teach. I'm sorry. It's likely that that would work too.
Thanks, Will. That's awesome. In fact, Will, if you would, I mean, if you're cool with it, you can even send the update right in the Mastermind community so that everybody else could benefit from it. If not, send it to me and I'll update everybody in the Mastermind, and Syndication Academy for that matter, once I see it. Thank you for that, Will.
Okay. “Link to pre-Black Friday deals, please.” Yeah. Luis, just contact us at Support.
That's it. Okay, guys, we're way over. We got all questions answered, though.
Marco: That was a good one.
Bradley: Thanks, Marco, for hanging out, man, I appreciate it.
Marco: Marathon. All right, dude.
Bradley: All right, everybody. Mastermind webinar tomorrow. Be there or be square. See y'all.
In episode 199 of our weekly Hump Day Hangouts, one participant asked about the best combination of Serp Space link packages that would provide the best juice, and the price points for them.
The exact question was:
Hey Guys!How has everyone been, its been awhile. Life just gets in the way you know….Wanted to ask about Serp Space's tiered link building for local clients. I'm thinking of adding in, on month 3 of a campaign, SS tiered link building to as many as possible of the clients Tier 1 links they've accumulated over the years. I see about 4 options for web2 contextual and 4 more options for non contextual's plus this can all be done for 4 tiers. That is a lot of different combinations and price points.What would be the best combination or lack of combination to provide the most juice at the cheapest price, a middle price, and higher price (but not high as in “”””just max everything out””””)?Thanks!
– I want to promote my YouTube channel so that each video in there will be on the first page on google (number 1 is not mandatory, and YouTube search engine results are irrelevant because it's for local business services).
I am going for the rank & rent video model.
Which one of your SerpSpace offers is best for that?