How Do You Silo Internal Links?

By April

In Semantic Mastery's weekly Hump Day Hangouts episode 248, one viewer asked how to silo internal links.

The exact question was:

Love your show guys and super appreciative you do this every week. My question(s)… When it comes to internal linking silos, do you recommend two-way linking up and down the tiers of the silo (ex. Tier 1 pages link UP to the main page and the main page also links back DOWN to the Tier 1 pages, etc.) OR do you recommend only linking UP the silo? Also, if you have multiple silos, do you recommend keeping the internal linking SEPARATE between silos. Thanks!

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