Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 202

By April

 

Click on the video above to watch Episode 202 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Hey everybody. This is Bradley Benner. This is Semantic Mastery and Hump Day Hangouts for this episode, what, 202. Wow! This is the 19th of September 2018. We've only got two of my partners on with me today. I've got Chris and Marco. What's up, Chris? How are you?

Chris: Doing good. Glad to be here.

Bradley: Awesome. Anything going on that we should know about or anything special, or exciting, or any of that?

Chris: Well, POFU is coming out soon. Getting over to the states, at least I am soon. Nothing else going on in mind.

Bradley: Very cool. It looks like Adam is driving and hanging out again. Adam, can you hear me?

Adam: Sorry, I'm probably pretty scratchy. I just got on the ground in the nick of time. Just thought I'd pop on and say hi to everybody. I'm late to do the intro, but I wanted to see what you guys are up to today.

Bradley: Awesome.

Chris: Sweet.

Bradley: Pay attention to the road, man.

Adam: Yeah. This is nice. I'm not driving today.

Bradley: All right. Marco, what's up, buddy?

Marco: What's up, man? I'm good, working on MGYB, trying to get everything together in there for all of our members and followers so that they can have their services all in one place and done-for-you. Whatever they need, it will be available, it just takes time. Then, the other thing is, of course, working on the next-gen software, the not-having-anything-to-do-with-Google-ever-again software and still make tons of money. That's what I'm on. So, yeah, I mean, this is like … I don't know, I haven't been this busy and geeked up about something in a very long time. But I think this is really going to be a killer.

Bradley: That's awesome. Well, that's great. Guys, just a couple things before we get started, some housekeeping things. Number one, if you're new to Semantic Mastery, there's a couple things we recommend that you do, first, subscribe to our YouTube channel. The reason why is because we produce a ton of content, video content, a lot of training videos, stuff that comes out of the Hump Day Hangouts. We also chop up individual question and answers and repost those as individual video clips. By subscribing to our channel, you will get notified of update videos. Anything that we post publicly you'll get notified of.

Also, you can check out our channel for any questions that you may have. For example, if you have questions about SEO or local marketing or content syndication or whatever, we have a knowledge base at [email protected]. You could always go check our Frequently Asked Questions over there.

But our YouTube channel is really a wealth of information. We've been at this now for 202 episodes, almost an entire four years. We've got, literally, thousands of videos on our YouTube channel. So if you go to our channel, which is Youtube.com/semanticmastery and then click on the channel search function, you can actually search questions over there. Because we have timestamps in our videos and such, the search function works really well. You'll typically get multiple answers from us around one question and you can just start going through them and listening to the answers because a lot of times we have answered the same question many times anyways. So, I highly recommend that you do that.

Also, we've got the POFU Live event, which is our first live event that we're hosting coming up in October, October, I think 19th and 20th, or 20th and 21st. We would highly recommend that you come to that.

Guys, do any of you have the link that you can drop on the event page for that, or is it just Pofulive.com, I think? Pretty sure it's just Pofulive, P-O-F-U live dot com, if you want to check that out. We have VIP tickets still, a couple of VIP ticket tickets left, guys. The price is gonna be going up. I don't know when exactly. I think Adam told me, but I don't remember. Let me see if I can find it. Does anybody know when Adam said we were supposed to …? Next Wednesday, got it. Okay.

All VIP tickets will be gone next Wednesday. So if you guys were thinking about coming, I would highly recommend, if you're interested in the VIP, which is gonna be an entire extra day with us. Really, essentially, we're gonna have the VIP day before the start of the event and you're gonna have direct access to us. It would be a much smaller group and we're gonna do some fun stuff. We're gonna … I can't reveal what we're doing just yet, but it'll be kind of like a group environment. It's more about just connecting, I mean, we could certainly talk business and methods and strategies and all that, that's what it's for, but it's just to get us all together and to get to know each other and stuff.

So, the VIP is gonna be really good. There's also some additional benefits, some additional time that we're gonna spend with the VIP members. All of us, all my partners and I, to help you with your specific business, any issues or problems that you're facing, hurdles, things like that.

I highly recommend you check it out. All prices are gonna be going up as well as the VIP tickets will be shut down as of Wednesday next week. Okay. Chris-

Chris: Well, I'm not sure what you're going to talk about, but I'm gonna be dropping a couple bombs over there. So everybody who is at the event definitely will see a massive change in the business, obviously, it's for the positive. So, be excited.

Bradley: Yeah. In fact, Marco, do you wanna comment on that for a minute while I put something up?

Marco: Yeah. I mean, I'm gonna be talking about … Yeah. If you don't know what POFU is, if you're not there, then it's kind of nebulous. So, you need kind of like a road map. Yeah.

I don't want to drop an F-bomb this early, but how in the world do I get to POFU? These people that are feeding you a whole bunch of garbage all over the web. It's recycled garbage. It's stuff that they take from somebody else and make it their own. They don't even present the information correctly and it just confuses people. So, what I want to do is I want to get some of that confusion out of the way.

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This is what you need to do and this is how you need to do it and that kind of thing. You know that when I get going, I'm very raw and I'm gonna try to offend as many people as possible. I hope you don't have any delicate sensibilities if you're coming. If you do, leave them at the fucking door, man.

Bradley: There you go. All right. I'm gonna add an image to the event page right now. This is what we're calling the POFU ladder. Essentially, guys, this is really the goal that we're … It's gonna be on the event page now, if you guys refresh the page or it should pop up in a second. Essentially, it's a five-step process: find a local niche and crush it, contact leads using our proven system, give them amazing local results fast using our methods that build your team of A players, and outsource, and scale it and take it to the next level.

It's a five step process. That's what we're gonna be teaching. It's all about learning how to turn your business into systems and processes that you can scale, get the hell out of your own way, stop being the bottleneck in your own business, and really start taking your business to the next level. That's really what we're gonna be doing.

Excuse me for a second, I got somebody calling me. Sorry, guys. All right. Okay.

That said, POFU Live, I don't know if somebody dropped a link or not. It looks like you did, Marco, so thank you. The next thing is, guys, we had an amazing webinar on Monday with Press Advantage and Press Advantage 2.0. Jeremy [inaudible 00:08:04], one of the co-founders and owners of Press Advantage came on with me and we spent two and a half hours wrapping about Press Releases and how freaking incredible, which you guys should already be aware of that since we have local PR Pro, which was an entire training developed specifically for how to rank local properties or local assets using Press Releases.

When Jeremy came on with us on Monday and did this webinar, I wasn't even aware of how amazing of an offer, and this is no bullshit, how amazing of an offer he gave us during the webinar. Again, I was completely blindsided by it. I couldn't believe how amazing the offer was, in fact, afterwards I had a follow-up call with him on Tuesday, and I ended up purchasing the upgraded offer plus the OTO for that offer, the one-time offer for that for my own agency. We're also getting one for Semantic Mastery, a separate account for Semantic Mastery.

Guys, I highly recommend that you take some time. Again, it's a two and a half hour webinar. Even if you don't want to purchase what the offer is at the end, which, if you're using Press Releases, you'd be absolutely nuts not to purchase at the end. Regardless, you should at least watch the training because there's a lot of really good training in there.

He's been in the press release business for seven years. I've been using Press Releases for about that long, but not real heavily until about a year and a half ago. Now, Press Releases are my preferred off-page link building method and I use them all the damn time. Again, it was a very exciting webinar. Him and I had a lot to talk about and we bounced a lot of ideas off each other as far as what we've been doing in our businesses with Press Releases for results.

I would highly recommend you check that out. I'm gonna drop the link on the page but that was at semanticmastery.com/press-advantage. I'm gonna drop the link on the page and then we're gonna move on.

Anything else, guys, before we get into questions?

Marco: Nope. I'm good.

Bradley: Okay.

Chris: Let's do it.

Bradley: Let me make sure I got the right link before I do that. Stand by. Without our wonderful host Adam here, I've got to do it all. Let me just make sure that's correct.

Chris: Cool.

Bradley: All right. I'm gonna drop this on the page and then I'll grab the screen and we'll get into it Press Advantage. Again, guys, go check it out while it's still open. I think it's gonna be open until Monday night next week, so you should have some time, but definitely go through it. Even if you're not planning on buying, I highly recommend that you go through it, at least the training portion of it. All right?

Okay. I'm gonna grab the screen. We're gonna get into questions.

Chris: Do you get the camera, man?

Bradley: Good. Good point. Thank you. Thank you, Chris. All right. Let's get started.

What's The Difference Between The Rocket Video Ranker And The Video Carpet Bomb?

Douglas is up first. He says, “How does Bill Cousins' Rocket Video Ranker that you guys promoted compare and differentiate from Video Carpet Bomb thing that you guys got going on?”

Well, Rocket Video Ranker is a good tool. It's also a spam tool, in my opinion, which Video Carpet Bomb is a spam method, there's no doubt, I'm not trying to hide that at all. We're using basically the same video file uploaded to multiple channels targeting variations of keywords, or the same keyword with different location modifiers, whatever.

The difference between Video Carpet Bomb, I'm 100% transparent with you guys, as always am, the tool that we use for that method or that process is Video Marketing Blitz suite of tools from Abbas Ravji. The specific tool within that suite is called Video Keyword Prospector. That's what my VA uses. There's a bit of a learning curve for that tool. It's very, very powerful but it is a bit of a learning curve. It's a bitch to set up because you have to generate a bunch of API keys, all this stuff, whatever.

My point is, it takes quite a bit of time to learn how to use it, but it's a very powerful tool. What I like about Video Keyword Prospector and the Video Marketing Blitz tool or our Video Carpet Bomb method is that it uses multiple YouTube channels. It's less likely for any one channel to get terminated because with Rocket Video Ranker, which is Bill Cousins' tool, which also works and it works rather quickly, it takes the same video and uploads it to the same channel 30 times. At least the last time I used it, which has been several months now. That was the recommended maximum number of instances of the same video to the channel, is 30. Okay?

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Obviously, guys, think about it, if you have the same video file, now there's things that it does to make the video file unique so that it can be uploaded to the same channel 30 times. But if somebody comes across a channel and all 30 videos are the exact same video, according to us as we see it, the encoding may be different or whatever, YouTube might think they're different, but we can tell that it's all the same damn video, then typically that video or that channel can be reported for spam and it will be terminated.

I've also found that the Rocket Video Ranker channels sometimes, almost like they get sandboxed where they get D indexed or terminated but they don't show up well. You have to search for the actual URL of the video for it to appear in search. If you search for the keywords of the title of the video, it doesn't show up, or at least in the top 10 pages. I found that to happen often with those channels, they last for a short period of time.

They're both churn and burn strategies, guys. Make no mistake about that. These are not long-term strategies. I mentioned on a previous Hump Day Hangout recently that the Video Carpet Bomb method is great as a churn and burn strategy and something that you can sell as a recurring service. In other words, every single month you rerun the campaign or you rerun the campaign with different set of keywords or different set of locations. You would charge on a recurring basis to rerun that campaign every month. Or to purchase it from us every month and just upsell it, or mark it up and sell it to your end-user.

The difference is, with Video Carpet Bomb, we upload a video file to multiple channels. So, any individual channel in our Video Carpet Bomb-, or service, excuse me, is gonna have a whole bunch of different kinds of videos uploaded to it. Because we have, say, 50 YouTube channels connected to that tool at any time, so if we upload a video and we're targeting, let's say, 100 keywords or keyword plus location combinations, we might only have that same video upload two times to any one channel. Does that make sense? Those other channels are also gonna have other videos from other campaigns that we've done. My point is, it's a lot less likely for any one of those channels to get terminated.

With video-, Rocket Video Ranker, excuse me, it's one video 30 times to the same channel. It works well and it works well quickly, but what I found is they typically don't last that long and, when the channel gets ghosted or sandboxed, it affects all of those same videos. All of the videos for that particular campaign. Whereas, with our Video Marketing Blitz, if any one of the channels gets terminated or goes to the sandbox, we still have all the other channels that have the videos up on them, if that makes sense.

Again, it's about diversifying, guys, mitigating risk, limiting your exposure. Personally, I like the Video Carpet Bomb method better. There's nothing wrong with Bill Cousins' tool. We've promoted it, it is a good tool. It absolutely works. Just know that I personally chose to use the Video Keyword Prospector tool of Video Marketing Blitz as part of the Video Carpet Bomb for the tool that we use specifically for that reason that I just mentioned.

It was a good question, though, Douglas. Okay. But you can still accomplish the same thing using that tool. If you have it, use it. Just be aware that, typically, you're gonna have to rerun those campaigns more often, you're gonna have to have more disposable channels available because channels get sandboxed, seem to happen rather often. All right.

Do You Recommend Buying Google Accounts From Bulkvpa.com For GMB Listings?

DA or Da B. Okay. “Hey, guys. I'm planning to create a massive GMB listing for one brand. I am going to use different Google accounts for each city. I think about buying accounts from bulkpba.com and registering all the GMBs with those accounts. Do you guys recommend doing that or do some GMB listings get deleted because of the fake accounts?”

Okay. I've got no problem doing that. In fact, that's typically how I do stuff. When I'm registering my own GMBs, I will do that. I will use a phone verified, double phone verified accounts that I got from Bulk Pva, which is Metro Biz or whatever. I buy a lot of accounts from him. In fact, we were just talking about a bunch of YouTube accounts for our Video Carpet Bomb, the tool that we use for Video Carpet Bomb. That's where we get all of our YouTube accounts, it's the same provider. All right.

Here's the thing about that, DA or Da. I'm not sure what to call you. What I recommend if you're going to do that, first of all, this is assuming that you are going to be claiming and registering that Google My business verifies underneath these Gmail accounts. That means you're gonna to be doing the actual registration of the GMBs and then verifying them, or you or your team, or whatever.

If you buy Done-For-You Google My Business for GMB verified services, which we now sell inside of MGYB, our store, then you don't need any Gmail accounts because we actually produce that for you. You get that included with the GMB verification; a new Gmail account gets created and all that. I'm just telling you that. I'm assuming you're gonna do it on your own. But I just want everybody to understand you don't need to provide a Gmail account if you're buying the verified GMB profiles from us. Okay?

That said, yes, you can use the Bulk VPA accounts. Here's how you safeguard those accounts from termination. When you get them back from the provider, I highly recommend that you use something like Browseo or Ghost Browser and you add each individual Gmail account to its own profile or instance, its own browser instance. Browseo, you call that a profile, or a project, I think it is.

So now, each individual Gmail account now will have its own browsing history so you want to segregate or separate all of them. So that you're not just, for example, using your Firefox browser, for example, to log into one account, set up a GMB, then log out, clear cache and cookies, and then log in again with another GMB or another Google account and do it all over again. Because that looks very suspicious and because those were purchased Gmail accounts, if you do anything suspicious with them especially initially, then they will get terminated or you'll get locked out of them.

But if you log in for the first time, even from the same IP, you don't even need proxies, guys, you can use the same IP but just have Browseo or Ghost Browser open, log into each Gmail account from a separate browsing instance, and don't clear cache or cookies for that ever. Every time you log back into that account, it should be through the same browser profile in either Browseo or Ghost Browser or a comparable tool, because those browser profiles contain all the browsing history, all the websites that were visited, all that kind of stuff so it starts to build a profile, which is natural, that's normal.

That's what people in the real-world do, right? They don't clear cache and cookies after ever browsing instance. All right. So, that's number one, is make sure that you're doing that so that you're constantly accruing additional history and profile data for that particular account. All right. So, that's number one.

Number two, changed the password. Because, not that Metro biz does this, but I know that when I bought accounts in the past, and maybe it's not intentional, maybe it's on accident, but I know that sometimes the accounts, if you don't change the passwords, they will get resold. I'm not saying he does that. I'm just saying I bought enough accounts over the years that I know that one of the first things you need to do is change the password. Okay?

One other thing you can do is, if you have domain, like web mails accounts for just various domains that you have, is you can set up domain email accounts, web mail accounts through cPanel that you use as the recovery email for your Google Gmail accounts. If you're buying Gmail accounts, you should have you should set up your own recovery email. When you first log in, change the password and change the recovery email. Okay?

That's pretty much it. If you do those three things, then you should be able to use those purchased phone verified accounts absolutely fine for creating and claiming GMB profiles. Okay. Good question, though.

Jordan's up. He says, “When you are all fired up for Hump Day Hangouts this afternoon but realize it's only Tuesday.” Oh, that was yesterday. That's funny. It's funny.

Why Do You Use Google Tag Manager For 301 Redirects In Local GMB Pro?

Okay. Da B. is up again. He says, “Hey, guys. Question in local GMB Pro, you use the Google tag manager to redirect from the website to the GMB website. My question now, why not use a normal 301? And where can I see how to create that code?”

Well, in Local GMB Pro, if you're in Local GMB Pro, you have that code already. It's just a simple meta refresh code and it's already in the training-, the summary section of that lesson where I teach that, because it should be right in the right-hand sidebar. It's a one-line piece of code, right? The reason why instead of using a straight 301 is because it's a meta refresh. Because a meta refresh the page will load and then the bot will read the directive in the HTML header, and then redirect to the destination page. It's kind of a way, like if you want …

For example, and specifically, and I'm not revealing anything here, Marco, so don't worry. But specifically I talked about, if you're going to be using a self-hosted website and you want to inject local business schema or structured data in the HTML header of the site, which is very powerful, then I want an HTM-, excuse me, a meta refresh as a redirect to the business site, the GMB website instead of just a straight 301. Because it gives the Googlebot the chance to read that json-ld structured data before it redirects to the destination page, which, in this case, was the GMB website.

That's the only reason why. If you do a straight 301, it bypasses the redirect URL altogether and just goes direct to the GMB website. But with the meta refresh, it reads the head section, the HTML head section of the page before it redirects. That way it gives Googlebot the data from the structured data. That's the only reason why I did that. If you're not gonna be using a self-hosted website, you don't even need to worry about it.

By the way, for all the GMB stuff that I've been sniping lately, I'm not even setting up self-hosted websites anymore, guys. I'm just using the GMB website because it's free, it doesn't require hosting, and it doesn't require updating like WordPress does every other day. Okay.

Marco: Yeah. One last thing, you're asking Local GMB Pro questions, if you have the course, then we have a Facebook group for questions like this where we can go more in-depth and just tell you exactly what it is that you need to do. Or just go into the training, if you have the training.

What Are Your Thoughts On The Temporary Benefits Of Press Releases On Site Rankings?

Bradley: Yep. Very good. Gordon. What's up, Gordon? He says, “Hey, guys. Thanks again for the help you provide on Hump Days, it's greatly appreciated.” I'll plus one that. Thank you, Gordon. He says, “I read an article recently from an expert who says the benefits from using Press Releases do not last very long as the media sites used for distribution do not want excessive content on their sites and they clean out previously posted press releases on a regular basis.” Yeah. We call that the purge. I covered that extensively in Local PR Pro. Yeah. We'll actually cover that a lot in the webinar on Monday too with Jeremy of Press Advantage.

“Is this true? If so, what is the typical time period the Press Release remains alive before it is cleansed for the posted site? Thanks again, Gordon.” Gordon, it's gonna depend. It's gonna vary on each individual publication site. Even the individual publication sites, the time frames will vary from when they purged those from their records. Apparently, they say they don't want to clutter up their databases, which is bullshit because the pages, they're such small files, especially if they're just text files, which they typically are, unless you include an image.

My point is, they do purge them. I'll give you a perfect example. One of the distribution sites for almost all of the distribution networks that I published press releases through, Press Advantage being one of them, is NBC12.com. NBC12.com is the Richmond, Virginia NBC affiliate. Okay. Or affiliate for NBC, right? I obviously do a lot of stuff with businesses in Virginia, so whenever I published a press release about a business in Virginia, typically, the NBC 12 version of it, that page, the press release published on the NBC 12 website ranks very well in Virginia. It makes sense.

Richmond is the capital of Virginia and this is the NBC affiliate station for Richmond. Obviously, from promoting Richmond, Virginia-, or excuse me, a Virginia business, the NBC 12 version or the press release published on NBC 12.com ranks very well. However, they purge. NBC 12 purges. Sometimes it at lasts three or four or five months. Other times it doesn't even last three or four or five weeks. I know that to be 100% true because I was, literally, checking on one of the press releases. I'm doing, recording training videos for a product that we're launching on October 1st. We'll talk more about that next week, guys.

Anyways, I was doing some research on some of the press release stuff that I've been doing on. Literally, one of the press releases for my own agency, I published about my own agency, is less than three weeks old and on the NBC 12 site it's throwing the 404 error now. So it varies. I have other press releases published on NBC 12 site that are now three or four months old and they're still valid, they're still there.

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So I don't know what these publication sites do. I don't know what criteria they used for purging. I don't know if it's time. I don't know if it's … Again, if the time varies, what triggers it to vary? What triggers it to be purged to sooner than later, that kind of stuff. I honestly have no idea. There's absolute truth in the statement that you heard there from the expert who said that benefits of press releases don't last very long.

So, what's the solution? Continually publish press releases. This is a simple answer to that, guys. Just make it a regular thing right. Publish press releases regularly and consistently. We talked on the webinar, Jeremy says, “The sweet spot is publishing three press releases per month per business.” That's the real sweet spot where he gets the most results. I threw my Local PR Pro method that I developed and I tested and really just started.

The whole Local PR Pro thing was born out of a test to disprove that press releases worked for local rankings. I set out to disprove that that they worked and I was proven wrong. They do work and they work freaking really well. Anyways, like I said, just continually publish.

With my method, I have found at least a minimum of two press releases. Typically, what I do with press releases is I published one every two weeks. So, two per month per business until I gained traction. Jeremy was talking about how his magic number is three per month per business. So, just play around with it, but the key is to continually publish anything that's newsworthy.

Pretty much anything can be made newsworthy, guys. You got a new blog post? Write a PR about it, publish a PR about it. Got a new review? Publish a PR about it. Got a new special or new coupon, new discount, new product, new service? Publish a PR about it. New employee, a new award recognition, new sponsorship activity for local little league or something? Publish a press release about it.

My point is, there's really no shortage of ways to tie press releases or news releases back to the business, and so the idea is to keep doing it. Okay. Again, those timeframes vary from when they purge. The goal is, and if you've ever been through Local PR Pro, there was specifically some update training about that, because we talked about press release stacking and how to essentially daisy chain our silo press releases together, and the key is to not link to press release sites in the silo or the chain, the stack, you don't want to link to press releases that are going to be purged. If you do, you should set up redirect URLs and all kinds of stuff.

Again, all of that is covered in Local PR Pro. Gordon. if that's a strategy you want to pursue, I highly recommend you check out that course. All right.

How Do You Change The Primary Phone Number In The GMB Listing Without Triggering A Google Re-verification?

Scott's up. He says, “I've been moving a plumbing GMB up in the Maps listing and is now sitting at number four for some serious keywords. This account was set up using MGYB GMB account services. Very nice. Thanks much.” Okay. He's talking about this was a plumbing listing that he set up and used our stores GMB verification services to purchase the GMB profile as opposed to doing it himself. Thank you, Scott. He says, “I now have a prospective client.” See, guys? It works. Scott's doing exactly what we're teaching: go out, secure a GMB profile in an area that you want to work in that you want to generate leads for business, and then target the business owner.

You back the service provider into the asset. You develop the asset first, get it ranked, get it producing leads, and then you back the service provider into it. It's a much better way I found than trying to sell your marketing services to people. All right. Scott's doing it. He's in our Mastermind and he's been getting training on that from inside the Mastermind and he's following. taking action. That's awesome, Scott. I'm definitely gonna plus one that.

He says, “I now have prospective client. My question is, how can I change the primary phone number for the GMB to a call tracking or other number without triggering at Google reverification? Thanks much.” Well, first of all, why would you need to change the primary phone number, Scott, to a call tracking number or other number without triggering the Google reverification? Why would you need to do that? If you purchased the GMB from us, you should have already, when you purchased it, purchased it with, you should have provided a tracking number when you purchased it. Does that make sense?

In other words, whenever I go to set up a GMB, guys, I go set up the virtual phone number first so that when I order the GMB from our store I have provided the phone number that's going to be attached to that listing going forward. You don't want to put a fake number in there because then, once you get the verified profile, it could possibly trigger reverification when you update that data.

That said, Scott, I wouldn't worry about it too much. I would go ahead and just update it because I have GMB listings that I've gone in and, literally, changed the business name or the business address, not the physical location, but the web address or the phone number and not have it retrigger or trigger reverification. If I've change the physical address, like the street address, if I change the physical location address, that triggers reverification. But I've been able to change the phone. I'm not saying it won't trigger verification, it may; and if it does, you may be shit out of luck, which is why you should just order it with all the data right off the bat so that you don't have to worry about it.

What I'm saying is I have changed business names, also web website URLs, also phone numbers and had all three of those not trigger reverification. It's possible that it might, but it's also possible that it won't. Okay?

Marco, do you want to comment on that at all?

Marco: Yeah. Once again, this belongs in the local … I know that Scott is in the Local GMB Pro Facebook group, so this question belongs there. We could guide him because this is actually really simple and there's no reason for him to even worry about reverification if he does it right.

Bradley: Yeah.

Marco: Just come asking in the group and we'll get to you, Scott.

Bradley: One other thing I want to mention, guys, is it's a very powerful way to really kind of secure these assets to make them a lot less likely to get terminated. That's to just set up a G suite account for that asset. In other words, tie a Google domain … In that case, you would need a domain, but that's something simple that you could do, guys. You could even use like sub-domains and stuff if needed. My point is, if you set up a G suite account, then now you're paying Google, it's a way to validate that entity even further and it makes it more spam proof, so to speak, more slot proof.

Will IFTTT Triggers A Live Event And Syndicate It To A Network Ring?

Anyways, Frankie says, “If I create an IFTTT Network ring around my YouTube channel so it triggers whenever I upload a video, does this also apply to live events?” Yes, it does, Frankie. “If I create a live event first before I stream to poke longtail keywords before I commit, will this trigger the IFTTT and create all those brand of backlinks to my live event?” Let me think about that. I believe, yeah, you should be able … It's been a long time since I've tried syndicating a scheduled live event, but I'm pretty sure that still works. It does work.

Hernan: Yeah. I'm pretty sure it does.

Bradley: Yeah. Thanks, Hernan. When did you poke in?

Hernan: Sorry about that. But, yeah, I've been at being here for the last, I don't know, 10 minutes maybe. Anyways, yeah, I think it does, actually. We've done that in conjunction with something like video powerhouse to kind of pre-prime a live event. You could create it, you could get it out there, and then when it comes live it actually holds so much more juice. It used to work really, really well. At some point Google equalized that a little bit, but it still works well at this point.

Bradley: I keep removing my plus one. Do you see that?

Hernan: Yeah.

Bradley: What the fuck? Frankie, I'm trying to plus one that, but Google won't let me.

Hernan: Yeah.

Bradley: Anyways, Google doesn't like what I was just talking about. All right. Yeah, that's right. I do remember it absolutely will syndicate scheduled live events as long as they're public, if you set them to public. If you set them to unlisted or private, it won't. But if you set them to public, then, yes, it will syndicate them and then when you stream … and Hernan is right, what he had found, and I haven't tested this now in at least probably two years, but what I had found was we would prime live events, like he said, where we would push them out across great big vast networks.

I had some syndication networks tied like multiple rings where I think we were publishing whenever we would upload a video or schedule a live event, it would literally syndicate out to like 800 and some-odd properties. That was a lot. Then, when we'd go stream the video, which could be a week later or whatever, because all those embed codes were out there, like when we went to stream it, it would just instantly rank on page one when we streamed it. Does that make sense?

Hernan: Yep.

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Bradley: Scheduled live events would index but they wouldn't necessarily rank well. But the moment that we would kick that, start the broadcast within seconds, boom, it would shoot right up. I think that's because Google knows where all that code is. Embed code is out there and it sees it as all these places that that's published, it must be a popular event that people are anticipating. So, when the event happens we're gonna go ahead and rank it high. It might be a short temporary ranking boost, but it does work well.

Hernan: Yep. I used to do it for longtail keywords for local areas and it worked well. You had that big boost initially and then it would work down a little bit, maybe you would lose a couple spots. They would be rock solid on YouTube, top YouTube and top video, top as well, but yeah, that is something … Still Hump Day Hangouts are still being syndicated. There are tied to syndication networks on the Semantic Mastery channel, there's some subsidiaries channel that we also pushed them. So, yeah, they carry a lot of juice and still maybe it's not as … It wasn't even funny. It's a point where we discovered that it wasn't even funny. You could run anything. But anyways, fun times.

Bradley: Yeah, it wasn't … Marco just pointed this out the other day. Marco, remember that?

Marco: Yep.

Bradley: This guy in Virginia.

Marco: Virginia.

Bradley: Harry Jameson, you beat me out on that. Oh, it's only because I'm in Culpeper and it knows my IP that it's doing that. When we were testing the whole live stream stuff, Google Hangout stuff, look at that, December 9th, 2013. It was funny because this guy, Harry Jameson, I know he watches our show and everything, Hump Day Hangouts, and he comments occasionally. Harry, if you're watching this, dude, what's up, buddy?

It was funny because we were testing one of the live event blaster tools or whatever, I don't remember the name of it, it was one of many guys that does this. But yeah, I was just doing a test and I just decided to test this keyword. I saw that there was a guy that had already been targeting the coolest guy in Virginia, it was this dude Harry Jameson. So, I just did a quick test and that's this 50-second video, middle December's cold as balls, I'll never forget. I did it and I said in the video, I was just like, “I'm just testing this SEO method. I guess now I'm the coolest guy in Virginia. Sorry, Harry, you're not the coolest guy anymore,” or whatever, something like that. You can watch the video. But it was funny because it was like … and there, look, via hangouts, it's one of the websites it's syndicated to.

Anyways, it was a matter of hours and I got pinged on YouTube from Harry and he was like, “Dude,” whatever. It was funny, we ended up having a conversation and he's kind of been following us ever since. He comes and participates and asking questions occasionally. So, it's really cool. It was really fun and I thought that was funny. He's a really good sport about it, so anyways.

Marco: By the way, video number four, that's Dr. Gary.

Bradley: That's Gary Kirwan, yeah.

Hernan: There you go.

Bradley: Yeah.

Marco: Before you go on to the next question, I think Hernan has an announcement, don't you? You were a little bit late and I think you dropped a link.

Hernan: Oh, yeah. I think there are some keyword research that you guys can get. We are making a really, really small release of that. There's only five available, according to Adam. So, the link is there. Sorry about that, you guys are right, I was late. But the link is on the event page. You can get a keyword research run for you because we're testing some stuff and there's only five available. So, all you need to do, once you order that, you need to contact [email protected] with your keyword and the marketplace that you want us researched.

Marco: Yeah. We don't want people to give us the keywords. What we want to know is what niche you're after and we'll give you everything under the sun that you could possibly get under that niche. If you go through this purchase link, before we actually set it live and it's permanent in MGYB, it's actually half price right, now just about. There's only five, get it, and we'll do all the research for you for whatever niche you want to go after.

Bradley: Guys, it's insane. I mean you're talking about hours and hours worth of keyword research that you're gonna get back in one Excel file or Google sheet. It's amazing.

Should You Use An Article Or A Review Schema Markup For The Pages Of A Site That Are Mostly Reviews Of Brands?

Anyways, okay, Greg's up. He says, “Hey, guys. My site is siloed solid with the top category pages, mostly being reviews of brands. A few pages rank in position one or two for brand review, but around position five or six for the brand name. I am adding markup to those pages and wondering if it is better to mark them up as articles reviews. If marking it up as an article, does it lose some of its review authority and vice versa?”

That's a question I really don't have an answer for, Greg, because I'm not sure. I would almost wonder couldn't you mark the article up and the review, like both? I don't know if you can do that or not. Maybe Marco has a better answer. What I'm saying is, if the article is about reviewing a company, then couldn't it have both an article markup and a review markup, because if it's doing both of those things, right?

Marco: Yeah. I don't really have an answer on this either. But intuition tells me, I mean, this is from all the that we've done that, you could do both. I think you could do a whole lot of stuff with schema. I'm sorry that Rob isn't here because Rob really gets deep into schema and he's done just multiple things with schema on the same page. I don't see you running into any problems if you add article schema along with your reviews. They're two different things. You could have two different things on the same page. You could have video and so you can mark that up. You can have just other things, offer, for example, you mark that up. For example, question and answer, you can mark that up. So, one doesn't exclude the other, in my opinion.

Bradley: Right. That's the point, I think, Greg, that we've talked about schema spam and you can get structured data spam. I've gotten them before in search console warnings or penalties for structured data spam. It happens if you are, for example, adding review data-, or excuse me, review schema to a page just to get the stars to show up in search results when there's not really any review there. So, that can get you into trouble.

Or if you excessively mark up a page or multiple pages, or whatever, you can get a structured data spam penalty for that too. If you're doing, in my opinion … Again, I don't have the definitive answer for you, Greg. I'm just saying I found that, if it's logical, then it's very unlikely that you're going to get a spam penalty for that. Again, I don't do enough with reviews structured data. I don't do a whole lot of markup other than local business markup, guys. I probably should learn that, but I just don't. I just really stick to just the local business and organization markup.

I'm saying, if you can do article markup and review markup because the article is about a review of a company, then I would do both. That's not spammy, in my opinion, although, again, I'm not a 100% sure. Sorry I didn't have a better answer for you.

Do You Have Recommended Affiliate Networks For Water Damage Market?

Oh, we're almost done. Sweet. We're almost out of time, guys. If you've got any questions post them because otherwise we can wrap up a few minutes early. Coupon Code Promo codes, he says, “I have a lead gen property in the water damage market starting to gain traction in one location, verified GMB was purchased through MGYB. Great work, guys.” See, guys, this shit works. Thanks. I appreciate that.

“Since my background is solely affiliate and I hate client work period, do you have any recommendation for affiliate networks that offer decent rates that you have experience with? We are scaling into this niche at several locations shortly, so need a long-term solution that's pretty much hands-off so we can focus on building a team to scale the operation. Thanks.” That's very smart of you, by the way.

Okay. I'm gonna tell you that you can use pay-per-call exchange networks, for example, Ring Partner. I know they have water damage, water damage restoration and fire damage, you know water and fire restoration services inside of Ring Partner, Ringpartner.com is one of them. Just go do a search for pay-per-call exchange networks or pay-per-call networks on Google and you can find some of those. If you hate client work, that's one way to do it.

Just know that you're gonna significantly reduce your income from those assets because the conversion rates suck really bad for those pay-per-call networks. I know because I've done a whole lot of work in those area, with those before guys doing like mass page generator sites. I've also done call-only ads from Google Ads to those, and all kinds of stuff. I've always had just really shitty results with monetizing those leads because the threshold is so high for it to be a qualified lead.

My point is, with water damage or fire damage restoration, if you use a pay-per-call exchange network, so in other words, you redirect the phone calls from there to the phone number that they provide you and now that goes to an automated phone tree. So, somebody calls and the phone tree picks up and it puts them through a series of press 1, press 2 type shit. People get irritated with that stuff nowadays, guys, if you hadn't recognized it. I mean, doesn't it irritate you when you call something and you got to push 16 freaking buttons to finally get to talk to somebody? I mean, it irritates the out of me and it does most other people now too. So, a lot of people end up hanging up and calling the next person in Google, to the next company that has a live body answering the phone as opposed to some stupid phone tree. Right?

I'm not saying all the Ring Partner offers are like that, some of them might have live operators. I'm just saying for every 10 calls that I would generate, I'd be lucky to get two conversions and that's actually a really high conversion rate. For every 50 calls I would generate, I'd be lucky to get you know two to five conversions. I'm not kidding. I've tried it multiple times. Maybe I was doing something wrong, but my point is, it's not a very good way to monetize those leads. But if it's something that you're trying to do while you're working on, like to fill in the gap while you're working on a prospecting and sales process, then I would absolutely do that. Okay.

Just go look for pay-per-call exchange networks or pay-per-call networks. Do that right on Google and just start going through them and apply to them. Some of them will show you. As a publisher, that's what you would be a publisher. There's publishers and advertisers. You would be the publisher, advertisers would be the businesses that are buying the leads. Right?

Some of the networks will show you which type of advertisers or advertiser categories they have so that you know what you got to work with. I know Ring Partner absolutely has, or at least they used to, I haven't been inside Ring Partner in at least six months, but they used to have water and fire restoration advertisers in there. Okay.

What's The Maximum Number Of SameAs Listings To A Homepage Organization Markup?

Gregg says he will try doing both. He's talking about the schema for article and review markup. He says, “How many same as listings would be the maximum to add to the home page organization markup?” I think you can do pretty much unlimited. Am I right, Marco?

Marco: Yeah. I mean, you could add same as. I haven't run into a limit. I just keep it to, like 15 to 20, that we use, that we know to be the most powerful. Those are the ones that I use. But you can mix them up. You can mix it up. I mean, this is a test in the making where you can just try 10, try 15, try 20 and see which one is going to get you the best results. It could vary by niche. I mean, we don't know because of the nature of Google. But I mean, you could just go ahead and this is something that can be tested. Just like you said, you will try doing both. I mean, that's the best thing to do. I'm pretty sure that it's going to work because one does not conflict with the other.

Bradley: Yeah. Let me just point out, since we got a couple extra minutes here, how to find what I consider to be the best to use for same as stuff. Obviously, guys, your same as properties, you should be listing all of your top-level social media properties, like the big ones, Facebook and Twitter and YouTube, and LinkedIn, if you have it guys. That's a no-brainer. Whatever your top, if it's for a local business, obviously, any top-level citations.

Well, how do you determine what your top-level citations are? The easiest way to do it is to do a Google search for the company name, plus one of the other NAP data points, so name, address, phone number. So if you search for company name plus phone, or company name plus address, or address plus phone, whatever, I typically search company name and phone. Now that's gonna show you all of the, basically, citations where your company name and phone number is listed. So, whatever shows up on page one and two of Google for a company name plus phone number search that's typically what I would collect out. Whatever shows up as far as citations and then any other published properties that have name, address, phone number published on them. I just put those into a spreadsheet or a notepad file and then use those as my same as.

There's a couple other really … I was gonna demonstrate, but I really don't need to because I'm pretty sure you guys are all smart enough to figure that out. Just seriously, just go grab your company name or the company name that you're promoting and then use the phone number, for example, and just do a search for that. Then, just go through the top two pages, collect all the links out of there.

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Couple other big ones would be, obviously, if you've got a Google site from a drive stack, you could use that as same as. If you've got add ID pages, I know there's an add ID page section for local schema, but I'd still put that as a separate URL and the same as. Some other ones that would be good would be, if you have a news page or pressroom, something that we talked about on Monday with the Press Advantage webinar. That's one of the key features of Press Advantage that I love, is that they give you like a newsroom page, which is essentially like a blog index page or a press release index page for all the press releases published for that particular organization or company. That's a really, really good one because there's a very powerful citation on that page. Drive stack files, right? Think about that. If it's in your main drive stack folder, you could put that in there.

I mean, there's just a number of things that you could do to put in there, guys. Think about what are the most powerful properties within your most powerful branded properties and you want to put those in there too. Okay.

How Much Do You Charge For Four GMB Posts A Week For A Dentist Or Chiropractor Business?

Paul says … I saw Rob commented. By the way, thanks, Rob. I didn't know you were here or we would have brought you on today. Paul says, “What are you guys charging to post for GMB posts a week for a dentist or chiropractor?” Well, I don't deal with those type of clients. It's gonna very. I can tell you what my standard pricing is, guys. My minimum charge is $300 a month for GMB posting and right now that's roughly 20 posts per month. It varies a little bit, but usually, when I'm pitching that, it's five posts per week times 4 weeks, so it's 20 posts per month for $300. That's what I do.

Again, everybody can charge whatever they're comfortable with, whatever you can get from your type of clients. I'm just telling you my … What I charge is $300. If I'm doing GMB plus citations, I charge $500 a month, and that's for the same 420 post per month but then that's also including citation building. But I do just GMB posts alone for $300 now. If it's a business that wants to be more aggressive I will offer upgraded you know upsell packages where we might do seven posts per week, which would be one every day, or we might do 10 posts per week, which would be two posts per day, five days per week. You know what I mean? It just depends on what the customer wants or what the client wants and how aggressive they want to be.

It also depends on the competition level for that particular business. Obviously, before I promote or pitch a prospect on any of the services, I typically do some sort of audit or analysis of their property. Competition now is to determine what it's gonna take. Obviously, if it's a very competitive area, I'm going to suggest much higher volume of posting. So it might be that we you know three posts per day seven days a week, which would be twenty one post per month-, per week, excuse me, or what 84 posts per month, essentially, and so that would be a much higher price. I would be charging somewhere around you know 600, 700 hours a month for that.

Marco: It also depends on whether your client, which most of them don't, but whether your client provides the images.

Bradley: Correct.

Marco: Because if you have to go and grab the images and and do all of the work for the images, man, that's a pain in the ass. So you need to charge extra. If they just refuse to … Even if they agree, make sure it's clear that, “If you do not provide me image, then I'm going to have to charge you for providing the images.

Bradley: Yeah. For $300 a month for the 20 that we do, we actually provide the images. I encourage the business owners, for example, I've got several clients now that we're doing GMB stuff for, and so what I do is I set up a Google photos album, a shared photo album, and then I share it with them and then they can share it with all. For example, you guys know I deal with mainly contractors so a lot of the contracting companies have you know multiple technicians or whatever. Then, they share that Google photos folder with their technicians or whatever, whoever is also going to be contributing photos, and so now we've got one community Google photos album that all the photos go into.

My VA that does all the GMB postings she has access to those folders as well. So each time she goes to schedule posts for the week for that client she just opens the Google photos folder. She just selects images right from there. For the first couple months that I was doing this, I couldn't get any of my clients to provide me photos. But now I've got almost all of them providing me photos. It just took two months of me griping and bitching at them and nagging at them to get them to finally come on board and start providing me photos. But I'd say 80% of them now are actually contributing photos to the Google photos folder often. Okay.

Good questions today, guys. We're gonna wrap it up. Thanks everybody for being here. We've got a Mastermind webinar tomorrow, for those of you that are in the mastermind, we're gonna be talking about the product launch that's coming up on October 1st for local lease pro. That's the name of it. or I'm gonna be talking about the GMB sniping method a little bit more tomorrow. So, you guys can make it be there, otherwise we'll see everybody next week. Thanks for being here. Thanks, guys.

Marco: I have a final question. If you guys are not in the Mastermind yet, why the not?

Hernan: It's actually a good question, Marco.

Bradley: Yeah. That is a good question. We had a support request come in from somebody that I guess joined recently. I'm not gonna call them out by name, if you're watching the webinar now guys, whoever you are, you know who you are. There's nothing you said that was wrong or bad. I'm not calling you out. What I'm saying is it was brought to our attention through support that they had made a comment about being in the Mastermind and then thinking that they were being up sold stuff. Guys, in the Mastermind, we don't try to upsell you anything.

For example, when you're in the Mastermind you get all of our products that weren't co-collaborated on from others outside of Semantic Mastery. So for example local GMB Prom we had co-collaborators. Rob Beale was part of that. He helped us develop that product. So that's not something that you're gonna get for free when you join the Mastermind, because it's a higher price ticket than the 300 dollars and because Rob has to get paid for each sale. He has to get a portion of that. RYS Academy and RYS Academy Reloaded, same thing. But everything else that we have you can get inside of the Mastermind.

For example, if you join the Mastermind today, then this month you're going to get access to the Mastermind and you'll get one of the additional products that we have, and in the next month, you get another product unlocked. For example, we have stuff like outsource kingpin or content kingpin, we have Local Lease Pro, which is coming out October 1st, we've got local PR Pro, which is I think an 800 dollar course or whatever. But you can get that as a Mastermind member for $0 other than your Mastermind membership fee, but you just have to wait. Each month you get a new product unlocked.

So, I think that the support requests that came in he was saying like I feel like I'm being up sold, blah blah blah. No, guys, we rarely do affiliate promotion webinars. We do only when the product is superb, we've vetted it, it's something we use in our own businesses. For example, we did the product promotion with Eric Christopher for the G hypnosis protocol, a couple of weeks ago because it's something that I've been intimately involved with and it's something that I use and it freaking works.

We did the Press Advantage webinar this Monday because it works. I've been using press advantage for four years since they launched. So it's absolutely something we use. So if you're in the Mastermind and you attend any of our promotional webinars, it's only because we have your best interest in heart. Obviously, yes, we're gonna make some money if we promote it, but we don't promote just anything, guys, and you should know that by now right. We only promote stuff that we actually use or that can benefit your business.

Lastly, like I said, as far as our own products, if it's under $300, you get it for free. You don't get it all at once. we have to drip them out or else it's not fair. Right? Somebody comes and joins the Mastermind and they get all the back products all in the first month where other members that have been with us for two years have been paying for two years to get those products. Does that make sense? When you come join us you'll get access to the Mastermind, all the archives, all that stuff, and then you'll get one of the main products, and then each month thereafter, you get another product unlocked.

So, that's how it works. Maybe we haven't been real clear about that for new members and such, but I think we're gonna nail that down a bit in our October corporate meetings so that we can be much more clear about that in the future.

Hernan, do you want to comment on that at all before we wrap it up?

Hernan: You're completely right, Bradley. I mean, we are known for vetting harder than anyone else, the products, and we really have your best interests in mind. I mean, it's up to you if you whether want to invest in your business and or not, but um I would suggest that you join. If you want to see, I would say if you want to see some of the power of the Mastermind in action and live, you should definitely come to POFU Live as well. So yeah.

Bradley: All right, guys. Thanks everybody for being here. We'll see you all either tomorrow or next week. Thanks guys.

Marco: Bye everyone.

Hernan: Bye.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 127

By April

Click on the video above to watch Episode 127 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?

Bradley: Good, man. How are you?

Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.

Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.

Adam: Cool. All right. Chris, how's it going, man?

Chris: Doing excellent.

Adam: Good deal. Hernan?

Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.

Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].

Bradley: [inaudible 00:00:53].

Adam: Yeah. Anyways, Marco, how's it going?

Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.

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Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?

Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.

What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.

That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?

Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?

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Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?

Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.

Bradley: Okay. Far enough. Next.

Marco: Your muted Adam.

Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?

Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.

Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].

Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.

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Adam: Now, we got it.

Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.

Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.

Bradley: Wayne's still picking on you.

Adam: He is. If I had more time I would turn this into talking about my headphones, but-

Bradley: It's awesome, though.

Adam: Let's get into it.

Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?

Adam: Yes.

Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?

Adam: Got you.

Marco: There we go.

Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.

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[inaudible 00:08:51] is up,

Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?

he says, “Hey guys. I'm syndicating content from both the brand website and YouTube channels. The brand is a website, and YouTube. How much would be the minimum to change the blog post from just plain embedding the YouTube videos? Would it be enough to add X amount of words extra, next to the video, like transcribing or just posting the same content in a blog format, or should the blog post have different content in order to not be a duplicate? Thanks.” You know, you can do a transcription, that fine, that's what I do with a lot of my client sites.

For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.

They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?

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One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?

We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.

It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.

That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?

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As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.

Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?

Alexander says, “I read somewhere that we should have a 100 to 200 properties linked to our YouTube account to get a real boost on video syndicated through IFTTT, I'm beginning on video SEO, now, and loving the speed, and just got a little bit confused about it.” Well, it depends, Alexander. My most powerful networks have over 200 properties, because generally for anything that I'm going to be like any industry or niche that I'm going to be serious about, I start off with a minimum of three two tier networks. That's just because we have the infrastructure and the building team, and everything, it's simple for me to just say, look, I need three full two tier networks, and a week later I've got them. You know?

If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.

It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.

Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.

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It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.

IFTTT Properties & NAP Citations For Local Sites

Next is, “Is those IFTTT properties a good place to add any IFTTT citations for local sites? Same thing with PR, NAP, and embeds.” I guess PR, must be press release. Yeah. Guys, anytime you can drop an NAP citation into a post or anything like that, as long as it's not been like spammed into it, like if you have a good call to action at the end of a post and you want to drop the NAP that's a good place to do it. Those all count as citations, guys. You can have a citation on a blogger site, and a Tumbler site. Yeah. If you want to drop an NAP into blog post that's perfectly fine.

Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.

Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.

I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.

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Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?

Don's up. Don Johnson. That's awesome. He says, “I understand the concept of using city subdomains for local businesses, but then for the root domain, do you focus on the main city or do you just focus it on anything at all, maybe state?” Don, I always just use that as like the brand site. If there's a corporate headquarters then that's what I'll target the site, the root domain for, will be like the corporate site, so it will, if there's a corporate headquarters like a physical location, then I will reserve the root domain for that. If you are using, we can talk about structured data again, but if you're using organizational markup and then you have separate locations, then, you would use the root domain for that. Then, all your separate locations would be listed on subdomains, if that makes sense. That's typically how I do it.

If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.

We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.

Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-

Bradley: Right.

Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.

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Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.

If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.

Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.

If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.

Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.

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We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.

Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?

James says, “If you curate content on a web two from another source, can you add a link to your money site using a keyword from the text in the curated post, as well as linking back to the source, of course?” James, I don't do that. I don't edit or modify the text that I'm curating at all. I don't know what the legalities are of that, because I don't know, I don't do it. Does anybody else have a clear answer for that?

Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.

Bradley: That's right.

Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-

Bradley: Yeah.

Marco: Give yourself extra work, because it works perfectly well.

Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.

You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?

How To Syndicate Content To A Jimdo Website?

Ivan says, “Hey, guys. I asked a couple weeks ago on number 126, is it worth the effort to treat tier one blog components as money sites? I took the time to build a website on Jimdo.com, and I saw some back links inside my search console. How can we post to it automatically if it's not inside IFTTT?” Ivan, that's a good question. You'd have to look for potentially maybe another application that would connect with Jimdo, IFTTT does not. I don't know if Zapier does. There's also another similar service called Delvr.it, D-E-L-V-R dot I-T, I think it is.

Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.

Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.

Bradley: Does Snap do it?

Hernan: Yeah. Maybe, Snap does it.

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Bradley: [crosstalk 00:35:09] plugin.

Hernan: Yeah.

Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.

Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.

 

Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?

All right. Columbia's got several in a row. We'll try to run through a couple of them. “Do you have any kind of index or searchable database so that time stamps with topic for all the past Hump Day Hangouts, there is so much great info here it would be great to have.” The only thing that you can do, Columbia, and we add time stamps, which helps quite a bit, but the only thing you can do is just use the search function in the YouTube channel. If we go over here, we'll go to [crosstalk 00:36:23]-

Adam: We do have them in a playlist, though, so you can at least go into the playlist.

Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-

Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.

Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.

What Is The Maximum Number Of Separate Tags That Are Safe To Use?

Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?

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Marco: No.

Bradley: Okay.

Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.

Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.

Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.

Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.

What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?

Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.

Ranking Using 301 Redirects

Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.

We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?

Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.

Bradley: Right.

Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?

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Bradley: Right.

Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.

Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.

Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.

Bradley: Yeah.

Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.

Bradley: Right.

Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.

Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.

Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.

Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.

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Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?

Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-

Marco: Yeah.

Bradley: Promote the shit out of somebody else's stuff.

Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-

Bradley: Structured data spam.

Marco: Structured data spam.

Bradley: Yeah.

Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.

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Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.

Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?

Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?

Can You Have Multiple Verified Websites For Cards And End Screens?

Columbia says, “I wanted to have an end screen link from the YouTube video directly to my author, clients, books page on Amazon, however, Amazon, is not on the approved vendor list for YouTube. Is there a way to link directly out to the end screens, or do I have to go through another site, and then from that site send it to Amazon?”

What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.

Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.

Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.

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Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.

What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?

All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?

What Are Your 3 Favorite Video Rank Trackers And Why?  

“Three favorite video rank trackers?” I've only got one. It's proranktracker.com. That's the one that I use for video rank tracking. That's it. I don't use three. I don't have three favorites, because I only use one. I have for about a year and a half or two years, now. It's proranktracker.com. It's awesome for videos. All right? All right, guys, I'm sorry, but we've got to go. I'm going to answer this real quick, because I saw it, it says, “Hi, everyone and thank you for letting me be a part of this. I'm brand new to SEO, please bear with me, if my question sounds stupid.” No. There are no stupid questions, Ala. “I'm based in Denmark, in Europe, and my question is, can I use a home address to register my business for local SEO?” Yes. Absolutely, you can.

If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.

Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.

Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.

Hernan: Sounds good.

Adam: Bye.

Marco: Bye, everyone.

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Where Can I Learn About Structured Data And How To Mark Up A Website?

By April

In episode 98 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the best place to learn about structured data and how to mark up a website.

The exact question was:

Hi guys!
Have just finished creating my first Tier-2 network. (Phew!) I have a couple of questions.
Where is the best place to learn about structured data and how to mark up a website?

Bradley shared the following URLs:

Schema: https://builtvisible.com/implementing-json-ld-wordpress/
https://whitespark.ca/blog/the-json-ld-markup-guide-to-local-business-schema/
https://www.jamesdflynn.com/json-ld-schema-generator/

This is the best article about Schema: https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/

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Weekly SEO Q&A – Hump Day Hangouts – Episode 98

By April

 

Click on the video above to watch Episode 98 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode number 98, and today is the 21st of September. We've got almost a full crew here. Going to go down real quick like we do. I see we've got Hernan on video, so everyone's getting a special treat today.

What's up man?

Hernan: I'm good. I'm good. You guys should be paying less for actually watching my face right now.

Bradley: Ah, turn it off.

Hernan: It's really good to be here. What's up.

Adam: Good deal. Hey Marco, the volcano hasn't blown you away yet, right?

Marco: No, not yet, but 6 times in the last 2 days. Lots of ash.

Adam: Yeah, I think that's worse actually. I was, I'm dating myself here, but I was born right around the time of Saint Helen's explosion and I just remember hearing the stories about ash just ruining cars and stuff like that. Once it gets in anything.

Marco: Yeah. It'll peel the paint off the car, rust the motor. It'll corrode the motor. You just have to pour water on the car. You don't scrub it with anything, because it's an abrasive. You don't want to rub the paint off the car. You just pour water on everything. It comes off.

Adam: Cool. Bradley, how's it going?

Bradley: Good, happy to be here.

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Adam: All right. Well I will get to my quick announcements everybody. Wanted to say real quick, hopefully everybody here's signed up as a user over on SERP Space. If you're not, I'm going to drop the link. You can head over there, sign up for free and check out the services. Been really busy pushing out a lot of updates. Some really cool stuff with Video Powerhouse for Map and video embedding, as well as a secondary network now, and we're going to talk some more about this later. What else we got? Press releases coming out on the 30th this month. We've updated the link building packages themselves, so there's now even more options for you. You can do…

Bradley: Citations.

Adam: Yeah, citations are coming. That one doesn't have a date, but it's soon. It should be actually within probably 30 to 45 days. There's just a whole lot going on, so I'm going to be writing some emails and getting people notified about that. If you're already a user, by all means, check it out. The PBN domain is live too. You can buy PBN domains.

Bradley: What about, do you want to mention credits and recurring credits now?

Adam: Yeah, thank you. Credits, so like Video Powerhouse, you can save money, because it runs on a credit system. Basically you use a credit when you have a video posted. It used to be for various reasons, if you get a subscription you need to use those in 30 days. We changed up the system, and now when you get a subscription, 1, you save money. Then 2, your credits roll over. Let's say you only use half of your credits, well those will still be there that next month, and then you can use them on other stuff. Pretty awesome.

Bradley: Have we started moving all the other products over to the credit based system yet?

Adam: We're working on it. Eventually we're going to do that, but yeah, it's kind of a, we've got to figure things out and get it tested.

Bradley: Okay. It's coming too though, so that's kind of exciting too, which means you guys can use your credits to purchase. It's coming, but you'll be able to use your credits to purchase not just Video Powerhouse and map embeds, but also like IFTTT networks or link building packages and all that kind of stuff.

Marco: Don't forget prices will be going up. This isn't a scarcity tactic. We spent a lot of time, a lot of money. We had the developers in there. I've been cracking the whip on this gang to get this done. All of that takes time and money, and so prices are going up. Get in now so that you can get grandfathered in, or if you don't mind paying higher prices, then don't and wait.

Adam: Yeah, I'll back Marco up on this too and say that we are going to do a public launch, so if you are interested in that, now here in the next couple months is a real good time to see if that works into your SEO toolkit, which by now I would say it definitely should, based on what we're offering. Yeah, go check it out. Especially go check out Video Powerhouse and some of the map embedding options. It's pretty awesome.

Bradley: Cool. What else?

Adam: I think that is all I have for right now, so if you guys are good I guess we'll get started.

Bradley: Yeah. We've got a ton of questions already, so let's go ahead and jump into them. Grab the screen. Make sure I did cameraman first, just to double check. Yeah I'm good. All right, and I'll zoom in on this guys, because I know it's easier for you to see that way. Bear with me. That should be good.

Adding 2 Location Specific Citations To A SameAs Attribute In The Header

All right. Let's see, Mark O'Connell's up first. He says, “Hi guys. Hope you're doing great. First of all I would like to say thank you for all your hard work you guys put in, it's of extreme high quality and I have learned a ton of very useful information from the SM crew.” Oh plus one that. “With your information Hump Days and IFTTT courses, I got my first lead gen site to number 17 in 6 or 7 weeks. Brand new domain for a roofing term, which is very exciting, so thanks for that.” Well congratulations Mark. That's awesome. 17's not where you want to be yet, but it's definitely a jump in the right, a step in the right direction.

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“My question is about the value of less powerful but highly relevant links. I've watched every Hump Day Hangout and I have heard you talk a lot about relevance. I have found 2 citation sites that are specific to the area I'm trying to rank in, but these are not powerful sites like Yelp or Yell, for example. Are these 2 sites worth it, and if so, would you advise adding these 2 location specific citations to my schema, same as attribute in my header? Thanks.”

Mark, yes absolutely. Hyper local citations are incredibly powerful, regardless of what the domain metrics are. Don't worry about that. This is kind of what we've been kind of preaching, especially in the last few months. Marco is really adamant about this, don't worry so much about metrics, it's more about relevancy guys. Hyper local citation sources are oftentimes have more of an effect on your local rankings than the big sites do, like Yelp for example. It's because they're hyper local, and Google knows that.

Getting listed in hyper local business directories, like maybe municipal type, what do they call them? The newspapers that are for local cities, they're usually really small types of cities. There's what do they call like coffee news, those kind of rags that you can pick up free that are usually print publications, but they have an online aspect as well. Those are very, very powerful type of citations. Again, the metrics don't say so, but as far as the effect that they have on ranking locally, they are.

There's a few others ones, or even like national type sites. For example, Topix is a site that's kind of like a national, it's a forum type site, but it's hyper local. Another one is Pulse. I think it's Pulse, I can't remember off the top of my head, but there's several of those types of sites out there that actually starting a thread in your local area, which sometimes it's on a sub domain with like a city sub domain and that kind of stuff. Starting a thread in one of those forums and dropping a link or a citation, name, address and phone number, is very powerful. Absolutely.

I would say Mark, it's definitely worth your time. In fact, we mentioned this Marketer Center, which is a reseller, kind of a white label service that you can purchase citations from. Andrew Scherer, he's the guy that runs that. It's a great service. I use it quite a bit. They have a package specifically for hyper local citations. Now, they've scraped their own list and they'll do a little bit of research up front for when you, like put in your name, address, phone number and details when you're ordering the citations, they'll do a little bit of research and try to find some local directories that they can list to.

They've already compiled a big list of local directory type stuff, instead of just the big national directories. They have the big brands, the big citations they call it, but they also have the hyper local citations. That's kind of a 1-2 punch. I always order the big citations and hyper local citations right off the bat. Then, like I said, if you have somebody on your own team, or even if you do it yourself, to actually go out and try to hunt down business directories that are specific to your area only.

The 2 most powerful types of citations, I mean the big citations are important guys. That's kind of like standard operating procedure. Trying to find city specific, or like I said, hyper local business directories to list on, as well as niche specific directories. For example, like a plumber only directory. A landscaping only directory. Those are also very powerful. Again, it doesn't matter what the metrics say. I can tell you from experience that just using those types of directories, that are so targeted, very specific, are going to have a huge impact on your ranking.

Marco: Before we move on from this hyper local, just so you guys know, we're doing an RYS update webinar on Friday for members only. It's in the Facebook group, so make sure you get in there and let me know you want to attend. It's not going to be recorded, absolutely not, because the stuff that I'm sharing is stuff that I've been working on, that I've been looking through, and this is just for the RYS group. It's regarding this, it's just how to give more local relevancy to a map. That's what we'll be getting into Friday.

Bradley: Wait till we get to Paul's comment up here. We'll get to that in a few minutes, because that's pretty exciting.

Hernan: Sorry Bradley, but on the same topic, from local, or finding really good local backlinks. I've had good results with using Bluechip Backlinks for this, like scraping a local directory for example, or some sort of local website or newspaper, as you were saying. Sometimes they would be really open to it, to get you featured on it if you're a local company, but sometimes you can get domains with 0 metrics, but they have a couple of backlinks from these local directories or local newspapers. Just 301 of that, you will notice a nice boost. You can combine that with the hyper local citations, and finding and scraping, you know with Bluechip Backlinks or something similar, and getting some domains to 301. Do not go crazy with this, but it's really powerful.

This Stuff Works

Bradley: Yeah, and that's why I just pulled this up while you started mentioning that, Hernan, because that's a great point. That's one way that we do it as well, is just go search for, I'm just using Atlanta as an example here guys. Put your city name in, or municipality, even if it's a smaller area. Put your city name in and then business directory. Then just grab the URLs from the first 2. In fact you can do this in Bluechip Backlinks, what's called the SERP Sweeper. Just grab all the business directory URLs and drop them into your domain crawler. Preferably you're using Bluechip Backlinks, but whatever domain crawler you use. Drop all these business directory URLs in there and let it crawl, because that's true.

First you want to go ahead and try to get a citation on those local directories anyways, like an actual citation that you get your business listed. A lot of those, it's not something I recommend that you do yourself. You can outsource that kind of stuff, and I recommend that that's what you do because it's tedious work. It's just data entry. It's pretty dumb. It's not fun, let's put it that way, but it's very powerful. At the same time you can also, like Hernan just said, find broken backlinks on these directory sites and just pick them up for dirt cheap and use them. Even if they're not like industry specific, which most likely they're not going to be, you can still use them for like deep links, or links to inner pages, or blog posts and that kind of stuff. It's going to help boost because of the local relevancy.

It doesn't have to be, even if it was a link from a business that went out of business, and it's still listed on the directory. You would say, “Well I don't want to screw up my NAP by buying the expired domain and then having it point over to mine and confusing Google.” Because it's the link at the bottom of an NAP from a different business, but it's redirecting to my site. Well that's why you could use a buffer site, or you could run it to an IFTTT property or something like that, or just link it to like a blog post from your money site. Because you're still pushing local relevancy into your domain at that point, and that's really, really effective.

That's a great question, Mark. As far as the same as attribute, yeah you can. Again, I would only use the same as attribute for those listings if you have your own NAP listed on there, not like a scraped domain, or a purchased expired domain. I wouldn't do that. I would absolutely use the same as if you have your own listing URL. Like if you get your own page URL on that directory, then yes, you can list that as a same attribute. Great question. Love Paul's “Me mira Bubba Gump.” Forest Gump. That's pretty funny.

Learning Structured Data & Site Markup

Ben says, “Hi guys. I've just finished creating my first tier 2 network, phew.” Plus one that. That's a lot. “I have a couple of questions. Where is the best place to learn about structured data and how to mark up a website?” Oh, I've got the perfect one for you. Just give me one second. This are some of the best, that's the schema generator. I'll drop all these links guys. Just let me pull these up real quick. I'm trying to find the list. Here's one of them right here, and then I've got another one.

There's 2 really good articles that I always refer to whenever I've got something new to do, because I don't know this shit off the top of my head guys. I always have to refer to one of these guides to kind of guide me whenever I'm adding markup. I am not a coder. I don't even pretend to be one on TV. These are both really good. Is that the same article? Dammit, let me find the other one. Just a minute. It's Built Visible, this is it. These are probably the 2 best guides that I know of for this. The Built Visible blog is fabulous. This is one of them.

There's another one too. There's another one by Built Visible if I can find it. Let me try that real quick. Just give me one second. I'll have to find it guys. It's in here somewhere, but I've got so many damn articles in here. I'll drop these 2 links in when we're done. Adam, if you can remind me. I'll come back and add the other ones. These are some of the best resources for schema and structured data. Both JSON-LD and micro data, depending on how you need to implement. Then there's the micro data creator. Just go through some of these guides, is all you need to do really. Here's another one.

Then here's a JSON-LD creator. This is pretty cool. Marco pointed this one out to me and I use that now sometimes. There's one other article. I'll find it and it's really good. It's the best one of them, and for whatever reason I'm not finding it right off the bat, but I'll get to it later.

This Stuff Works

Hernan: There's also just tons of, but it's really geeky, the information in schema.org.

Bradley: Yeah it is. If you know how to … Is this it? No. I'm sorry guys. I really want to find this for you and I'm just having trouble finding it right now. I'll find it and I'll post it on the page later. Anyway. If you go onto schema.org, if you understand micro data and the markup and what the tags are, what do they call them? The item types and that kind of stuff, then you can get everything you need right from schema.org, but you have to know how to put them into the proper DIV tags and all that kind of stuff. That's what I always have to refer to resources for, because I don't know, I'm not a coder.

Stacking Multiple Tier 1 Networks On A YouTube Channel

Then I'll post the other link as soon as I can find it. I'll have to wait till the webinar is over. “I have heard you talk about stacking multiple tier 1 networks on a YouTube channel, how do you do that? Once you have the ring of properties around the YouTube channel, the tier 1 network isn't adding more persona networks and powering them up with links. All you can do to make the network more powerful?” No. Ben, because see, here's the thing. With YouTube channels there's no footprint issues. You can take the same YouTube channel.

Let's say you have 2 tier 1 networks. You have the 1 tier 1 network that you've already got connected to your YouTube channel. Now you've got another tier 1 network that you built, it's just another IFTTT network. You haven't assigned it as a tier 1 or a tier 2 yet. You just have a whole other network just sitting there waiting to be assigned to something. Well all you need to do is log in to that IFTTT account for the second network, and then just activate you YouTube channel, the same YouTube channel in the second IFTTT account. Then whenever you upload a video to that channel, it's going to syndicate to both the first network and the second network. You can do that with as many networks as you want. There is no limit.

It's not like IFTTT, YouTube will only connect to 1 IFTTT account, you can connect YouTube to unlimited IFTTT accounts. You can only have 1 YouTube channel activated in each IFTTT account, so that just means you need multiple IFTTT accounts. Each persona ring, or each syndication ring that you create, is going to have its own IFTTT account anyways. You can literally stack, it's unlimited. As far as I know it's unlimited. I've never hit the limit. You can just put as many tier 1 rings on that 1 YouTube channel as you want.

Now I've found it's more effective to have 2 tier rings, full 2 tier rings, or structured setups. If you have more tier 1 rings, you oftentimes rank faster than the 2 tier rings, but the 2 tier rings tend to make the videos stick longer. Now that's not always the case, but that's just kind of the trend I've seen over the years. Is that the 2 tier rings, they don't rank the video normally as quickly as having multiple tier 1 rings, but it does help the video to stick longer once it ranks. That's why I prefer using the 2 tier rings over the single tiers alone. Don't get me wrong, you can stack as many full tier 2 rings on a channel as you want too. We've got some out there with 5 or 6 full 2 tier rings on it, that's considerable. That's 400 to 500 properties that that video gets syndicated to, with nothing other than an upload or a live stream. Very powerful.

“What theme are you using for your SEO business site, Big Bamboo Marketing?” Honestly, I have no idea. I haven't updated that site since I built it in 2012. I don't plan on it, because I don't ever get any work from my actual website, very rarely, I don't want to say ever. I'm not looking to take on any more client work, that's why I don't even update it. To be honest with you guys, my SEO business site, it didn't really every generate me any work anyways, I always got work from networking or cold contacting using video email, which was my preferred method. Then also from referrals. Occasionally I do get leads now because of the SEO Virginia case study that I did for RYS Academy, and so I do still get leads from that, but I usually quote them so high they turn around and run away, because I don't want to do any more client work right now. Honestly I can't remember. I'll have to look it up, Ben, but it's an old theme. It's probably now 4 years old. I really never updated that site.

Link Velocity And Link Types When Using Google Drive Doc  & About.Me Pages

All right Dean says, “With comments like, ‘You can spam the hell out of IFTTT properties being used in this community.' How careful do we have to be with link velocity and link types when spamming things like Google Drive doc with our properties and our about.me pages, also which, out of the main list contain due follow links?” You know, we probably should have a resource somewhere that states whether they're follow or no follow. We don't have that because really it doesn't matter. I don't really particularly sweat that too much, because whenever I'm building links to IFTTT network properties, I just build them to all the properties in the network, not just to the ones with due follows.

However, it is beneficial to know which ones are due follows, and typically I have the go to ones like Blogger and WordPress and that kind of stuff, that are due follow links. I'll use strategically with spam or with PBN type links and that kind of stuff. We probably should make a list of that, or make a note of it in the IFTTT account workbook template, so that you guys know which ones they are. If we can make a note of that, guys. We can get somebody to do that for us, one of our VA's or something.

Adam: Yeah, we'll discuss on the back end. I just have concerns since some of that stuff changes. I guess it would be kind of a at your own risk, this is what it is at the time of publish. Be sure to check.

Bradley: Yeah, we might do that, just add like another column to the network workbook, guys, and put follow, no follow, something like that in there, just so you guys know. We can get a VA to do that. Maybe we'll have that done by this time next week, Dean. As far as spamming the properties, okay, just keep in mind, I look at any type of link building as spam, pretty much, except for like desk posting, where you're creating real content. Pretty much any type of link building tool is a spam link, in my opinion. That's just the terminology that I use for any type of link building that isn't 100% manual.

Manual content, putting links into content manually, that kind of stuff. Any kind of tools or whatever, I just call that spam. Don't let that confuse you, but with the drive stacks you can pretty much spam them with anything and it's not going to hurt it. Because we've gotten pretty crazy with those and had some really good results with it. With your network properties, your tier 1 branded network properties, I always like to follow Hernan's guidelines on that. Hernan, you want to mention how you do it?

Hernan: Yeah. Basically we just send a handful of links, and this is like the, I would say the process or the framework that we give our VA's or daily hour, whoever is building links at that point. Is that they should only send a handful of contextual links usually, to the properties, to the IFTTT properties, so as not to spam them as well. As we keep mentioning, you can spam the hell out of them, but the reality is that they are branded properties so you need to take care of them and you want them to be, they can generate a sale as well, so you need to be careful. We just send a handful of links, maybe from 50 to 150, something like that, contextual links, and then we spam the hell out of those contextual links. We are putting some kind of buffer in between the property, whatever it is, and the spam.

Also we have found best results with doing that, instead of just spamming, you know, a Twitter profile. If you put, let's say 100 contextual backlinks between your spam and the Twitter profile, the Twitter profile will be much more powerful. The metrics will say so. It will get indexed more easily. For example, from spam itself, only from spam itself, maybe you can get it to, I don't know I don't want to get into metrics, but you can get it to a trust flow of 5. If you go to this recipe of a handful of contextuals backed with spam, you can get it to 10, 15, 20 trust flows. You need to have that in mind. Metrics are higher, the property becomes more powerful following these kind of guidelines. OF course you can experiment yourself with velocities and those kind of things, but just be careful, and just send a handful of links.

This Stuff Works

Bradley: Yeah. When you guys, If you order a link building service from us, inside of SERP Space, it's the same thing. That's what we do, is we will build a handful of the targeted links, contextuals like what Hernan's mentioning, to your tier 1 properties or your citations, whatever it is, your target URLs. Then we throw the kitchen sink spam behind those. That's really why we do it that way, because it's much more effective and safer as well.

By the way, I found that article. I just needed to not be talking to find it. This is it, guys. Built Visible, this one, micro data, JSON-LD and schema.org, rich snippets. This is the best guide I've ever seen on this. It is so comprehensive. This is my go to guide for any time I have to add any sort of micro data to stuff, this is what I go to. This is hands down the best guide I've ever seen for that, and it's free. Enjoy it.

Comprehensive Duplicate Content Checklist 

All right, J. Turner says, “I have a potential client who appears pretty competent at their own SEO.” Uh-oh, run. Run Jay, run. “But by no means a power user. He has great maps ranking, awful organic, claims it's from Penguin update 2 years ago. Claims to have been diligent in link disavowal, content deletion. Assuming that is all true, do you recommend a comprehensive dupe content checklist, or a service I can outsource to?” Yeah, just use, what the hell was the name of that service? Copyscape there it is.

It's been so long since I've logged in here. I have 0 credits remaining. If you paste your URL in there. For best results enter a webpage or whole article. Right here, I know it's hard for you guys to see. It's very small, but check your entire site with batch search. Copyscape, you'll have to buy some credits, but they're cheap. I think just like 5 cents per search. Then you can drop with batch search in there, and basically drop your URL in there and it will crawl the entire site and then compare all the pages on the site and tell you which pages have duplicate content and that kind of stuff.

It will show you what the percentage of duplicate content is on each occurrence, or each instance where duplicate content was detected. It will show you what the percentage of duplicate is and all that kind of stuff. It's just all done right within CopyScape. You can actually just like I said, it'll batch the entire site. It'll crawl the whole site and then categorize everything for you and give you a report. That's just within CopyScape. That's how I've done it in the past. It's very, very simple.

“All that is true, do you recommend a comprehensive …” Yeah, I mean that's the only thing I'd do. Jay, I just run it through CopySCape and just check it and see. Also something else that you can do is, if you use Screaming Frog, SEO Spider. That's a great tool to be able to map a site very quickly and give you a high level overview of all the title tags and H1's and H2's and meta descriptions and that kind of stuff. It will also find broken links and things like that. Screaming Frog, SEO Spider. It's a really good tool. It's a little bit expensive, but it's a good tool if you're doing a lot of client work and stuff.

I like to use it for analyzing client sites whenever I'm prospecting especially. That way I can run reports on somebody's site before even taking them on as a client, and I can show them, “Here's where a lot of issues are occurring on your site because of duplicate titles and that kind of stuff.” A lot of people just, it's hard to do that when you're just manually looking at page by page. When you look at the site as a whole, in 1 interface or 1 dashboard, then it makes it much easier to recognize patterns. Kind of like footprints, even within the own site, is what I'm saying. You can find repeated titles and that kind of stuff, which actually will affect the overall site score. Screaming Frog is a good tool for that. If you're doing a lot of client work that should be one of those tools in your toolbox, if you do client work, or if you have a large portfolio of your own sites.

Next question from Jay says, “IFTTT content kingpin customer.” Sweet. “Built first IFTTT network on branded property last week. Pushing content, looking good so far. Also video marketing blitz user. You mentioned in a previous video a webinar where you discussed paper call exchange networks and using Video Marketing Blitz. Very interested in seeing that info. Help a fellow receding hairline SEO brother out.”

Oh man, why'd you have to point that out, man? “Don't get me wrong. You guys have already helped me out greatly. Grateful for these hangouts. They are can't miss. Thanks guys.” All right Jay. Adam, you want to, we did the Video Marketing Blitz bonus webinar for purchasers. I don't know if Jay didn't get that or not, but if you make a note of it, I can PM Jay with the link to it later on.

Adam: Yeah, well I was going to say. Jay, just send an email in to [email protected] and mention what we're talking about and we'll get you sorted out.

Bradley: There you go. Yeah, because we did the first of 2 bonus webinars. The second one's coming. I don't know when. We've got a VA that's learning Video Marketing Blitz right now, he's in training, and he's a full time VA. That's going to be his job, is to just run that software. As soon as he gets done training we're going to pick back up on the case study that I started. We're actually going to do several case studies, because he's working on multiple projects right now for me, using that tool. Actually in master class today we're going to start, I'm going to reveal a new case study today. Part of it's going to be Video Marketing Blitz is going to be part of that case study as well.

If you're not in MasterClass, Jay, I recommend you get over there, but we'll still, just send in a support ticket and we'll get you the replay of the first VMB bonus webinar. Then when the second one gets scheduled we'll just make sure that you let us know and we'll make sure that you're on the notification list. That'll be coming guys, I don't know when, but it'll be coming. It's going to be several more weeks, but once he's trained well enough and I have the procedures in place, that's when I'm going to schedule the second webinar. That way you guys will see how the process works with an outsourcer. Because again, it's something that should be outsourced in my opinion.

This Stuff Works

Paul says, “Hey guys. 3 weeks ago I asked about RYS and doing a press release and which way to go. Bradley, you nailed it. I did the RYS first and then did the press release. 24 hours later, my client is ranking in the map pack for his main keywords, along with a long list of other long tail keywords.” Everyone go plus one Paul. “I even knocked off the competitor, who I asked about last week, that had 2 spots in the map pack, not on every page, but some. Some great advice and service. I'm ordering 2 more stacks this week for 2 different clients. This ought to put to bed any concerns about Google's algorithm change. Rank your shit works.” That's awesome Paul. You guys hear that? Buying a RYS drive stack from us, and he was able to, 24 hours later, knock his competitor out and get into 3 Pack. That's freaking fabulous. We've been using RYS to rank shit in the maps pack now for months. Almost overnight, guys, it's ridiculous.

Building Less EMD IFTTT Networks For PBN Sites

Michael Franks. “Hey guys.” By the way, congratulations, Paul, that's great work man. Michael says, “Hey guys, I have a backlink from a webs.com site, a PBN site. It has themed backlinks and has trust flow of 30 and citation flow of 32. I am ready to build an IFTTT network around it. The problem is the URL is a clear EMD, similar to nikerunningshoes.webs.com. I do not want to use that EMD for the network, but the webs URL has to stay as it is. The question is, can I brand the network properties using something less EMD, like letsgorunning.wordpress.com, and make the header and logo on the existing webs.com to be letsgorunning to match the network?”

I'm not sure what you're asking here. If you already have the subdomain, you're not going to be able to change that, unless you set up a new site. You're not going to do that because you've already got metrics on this site. What you could do, is you could buy a non-EMD type domain and just do a 301 redirect to that webs.com site, and use your purchased domain in all of your link building. That's what you could do. It would just be a 301 redirect to the .webs.com site. That way, when you're building the links, the EMD, it wouldn't be an EMD, it would be your purchased domain that you have 301'd to that site so that it wouldn't count as a exact match anchor text. Does that make sense?

Hernan: Yeah I like that.

Bradley: What were you going to say, Hernan?

Hernan: I was about to say that since it's a PBN site, he's going to treat is as a PBN site. He could also do persona based network. Let's say that the owner of the webs.com is John Doe. Instead of going for, letsgorunning.wordpress.com, he could go for johndoe.wordpress.com or something like that.

Bradley: Yeah okay. I see what he's saying there. Yes. Guys that's what I always recommend doing. Other than a branded network. For example, for PBN type sites, when we build networks, they're typically persona based networks, for PBN's. Sometimes, if the PBN has a pretty strong brand of its own, then we will create a branded ring. For a lot of the ones that look like blogs, instead of looking like business sites, we end up just basing them, creating a persona based ring around it and making it like a person's blog. That works well too.

As far as what Hernan said, that's a good way to do it, is use a persona name as the subdomain instead. That's perfectly find, but also, like I said, if you wanted to build links directly to the webs.com site but you don't want to use the exact match domain. The problem guys, just so you're aware, the problem is when you have an exact match domain and you build links with naked URLs, which everybody says that's what you should be doing so that you don't tip the scales and over optimize the anchor text, that kind of stuff. The problem is, with EMD's, is those naked URLs count as exact match keywords. It didn't used to be that way, but it has been for like the last 2 years at least, maybe even 3 now. You've got to be really careful with EMD's, and that's in part why I just don't use them anymore.

What you could do, like I said, is just use like another domain that's more of a branding type domain, that you just 301 redirect to that, and then build all your other links referencing the purchase domain. Because then the anchor text would be the name of the domain, even with naked URLs, it wouldn't be an exact match keyword. Both of those routes would work.

Marco: All right, so correct me if I'm wrong, but he's going to build the IFTTT network around the webs.com subdomain.

Bradley: Correct.

This Stuff Works

Marco: Okay, but for something ridiculous, like $5 a month, webs will let you get a custom, they'll add a custom domain name and then they'll 301 the subdomain to the actual. It's like what Google does with sites.google.com. If it's worth it, for $5 a month you can actually have the domain name that you want. You can change it. It gets 301'd up by BioWebs.com itself. Then you still have the subdomain that you can link build to.

Bradley: That's a good point.

Marco: That might be another way to approach it. Then when I post out to the IFTTT network, you'll have the new domain name that you'll be using. It won't be as much of an EMD, and you can stay away from anchor text problems.

Hernan: Right, and that will inherit the metrics that they currently have, like from the subdomain. That would be a good idea too.

Video Powerhouse And Map Powerhouse Serp Space Credits

Bradley: Man, we've got a lot of questions posted today. You guys are killing us today. We've got a lot to get through. Paul says, “Hey guys, inside Serp Space do Video Powerhouse and Map Powerhouse share credits?” I believe so. Is that right Adam?

Adam: One sec. I was copying it down and didn't have a chance to look at this. Yes, that's correct.

Potential Issues With Almost Identical Domains Of 1 Company

Bradley: Very good. MJ says, “I have a new client to perform SEO services. They had an old website companiesservice.com, that is about 10 years old. It's a WordPress site. They recently built another new website under companyservice.com, no s in company. I get it, so one's companiesservice, the other one is companyservice. New content on the new site. Can you see any conflicts with the 2 sites, and what action would you recommend with a 10 year old site? P.S., the new site has schema, the old one does not.”

All right, well if the content is different, I don't know. I have mixed feelings about this, because if the content was the same, then you could either 301 redirect the old to the new, or you could do canonicals, cross domain canonicals. You point the old page to the new page with, not a 301 redirect, but with a canonical. That way you're telling Google, “Hey there's this page here, but I want to give all the credit to over here. Push all the credit to this other page.” You assign the canonical URL for that. That's typically how I would do it.

Now Google says that cross domain canonicals should only be used if the content is the same. It says that, that's what Google says within their cross domain canonical, when they first, I guess, created that, which I think was back in like 2012 or something like that. It was awhile ago. I could find the blog post from the Google blog itself. Anyways, I know that I have tested this, where the pages don't have the same content, and I still canonicalize it to the new page, and gotten a boost out of that.

I know some of our mastermind members do the same thing. They've tested canonicals, or done testing with canonicals, and been able to accomplish some pretty nice ranking boosts using other pages in canonicals. That's just typically how I would do it, I would experiment MJ, seriously I would experiment and maybe take a handful of pages and canonicalize them to the new site, from the old site to the new site, and then maybe take a couple other pages and just do a 301 redirect and see, monitor your target URLs and see what kind of movement occurs after doing that. I want to hear from the other guys. Hernan, Marco, what do you all think?

Hernan: I was actually thinking about it.

Bradley: While you're thinking about it, let me find that article.

Hernan: I mean, usually if, I would go, when a client is already ranked, they have gained good rankings. They rank well on the 3 Pack, or they have gained like page 1. What else can you do? That would be my question. What would be the next step? The next step would be to run a couple of feeder sites in that case. It can be IFTTT Properties, but usually what you would do is to do that, spread and try to rank a feeder site. That's the only way that I see viable, having 2 websites trying to rank. At the end of the day you will be competing with yourself, which is a great thing.

With that being said, I don't know how many resources you currently have to try to rank the 2 of them, or offer the client some sort of deal where you can rank the 2 of them or you can work on the 2 of them. In my experience, that's not ideal, because usually, maybe it was me making a bad deal, but back in the day I had that kind of a deal when a client's just throws websites at me, and he would expect to rank. The reality is that there's some randomness in it, so some websites will outrank the others, just because of the way Google works. I would definitely 301 it. The 10 year old site will definitely boost the new website, but I wouldn't work with the 2 of them unless you have gotten them good results with at least 1 of them. Probably the 10 year old one. That's what I would do.

Bradley: I was looking at one of the next questions. By the way, I posted that article. It was from 2009. This is Google webmaster central blog, it was 2009 that they posted this. This is the cross domain canonical post. I posted on the event page. Test with that, MJ, and see, that's what I would do. Whenever you guys come across something like this, it's best to run a few tests, like compare one method against another, or against 2 others, whatever. Then track results and see which one gives you the best results.

Possible Google Penalty For Duplicating The Content In 3 Branded Google Drives

David says, “Hey guys. I have an e-commerce store, a physical location and my personal G+ page, so I have 3 branded drives, possibly more if I can use my employee's drives. My question is, can I get a penalty for duplicating the content inside these drives? Can I basically copy the content of one drive and keep reproducing it in others?” As far as I know, but I'll let Marco jump on that one.

Marco: I have never seen any penalties with duplicate content inside drive.

This Stuff Works

Bradley: I haven't seen any penalties with drive period.

Marco: That's not to say it won't happen in the future. As I've mentioned before, the only thing I've ever gotten banned by Google and slapped down for, I uploaded a .TXT file with a 301 redirect, and they said, “No, you can't do that.” I couldn't use the TXT file anymore. Other than that, I've just never seen anything happen. In fact, we recommend it, we recommend sharing in between the different drive files. We recommend 1 main drive file, and then you can share folders among all of the other files. You can share each other's files. It would stand to reason that 3 people in the same company would be working on the same file and adding comments and adding links and adding edits, just whatever, which is what we teach people to do inside ROIS Academy. I mention that again.

Bradley: I guess if you share content, if you share a drive file with another account, then it's basically stored in both accounts. I think he's talking about like copying the content and creating, instead of it being a shared file, it would be a duplicate file in another account. Again, I've never seen any issues with drive stuff yet.

Marco: No, but just to be on the safe side, share them.

Bradley: Yeah, you can, but that doesn't give you different target URLs. Does that make sense? Same file URL, is what I'm saying. Yeah, you could do that, but if you wanted separate target URLs for different spam points, spam targets, then you could just copy the content and upload it to those other drive files.

Adam: I was going to say, if you really put on your tin foil hat, you could just make a literal tiny edit to it and rename it V1, V2, V3. That's real. People do that. They make copies of documents and stuff.

How Do You Block Tags For Future Blog Posts?

Bradley: Okay next question. We're almost out of time guys. I know there's a ton of questions on here. I'm sorry guys, we've only got an hour, but I really appreciate all the questions. Earl says, “Some of my clients blog posts have tags that are onesies.” I think that's what that's supposed to be, “And causing a problem as they are being treated as a separate page of duplicate content. In some cases seem to be slow to load. I know you covered this somewhere in the past, but how do I deal with this other than just killing the currently solo tags, realizing they may want to use that tag once again in the future?”

Good question Earl. Again, canonicals. I was pulling up one of my demo blogs that I do a lot of testing with, and all you do is go to post, go to tags, locate the tag that only has 1 post. It'll tell you, in the count column over here, how many posts are using that tag. Any 1 single tag, any type of singular tag, should be canonicalized, or you should leave your tags set to no index. That's the thing, guys. We've covered this many times, Earl, but for the benefit of everybody I'll try to cover it very quickly.

If you use a tag, WordPress by default is going to create a tag page, which is an exact duplicate of the post itself. Tags are supposed to be, a tag is a more general type of descriptive keyword, or term, or phrase, that can be used across multiple posts. Then the tag page that's created will be like a blog index page. It's a tag index page. It would be like a category page. In other words, all the posts that share that tag will show up on the tag page. That becomes a unique page, compared to a solo tag that becomes an exact duplicate of the 1 post that the tag was added to.

If you're going to use tags and leave them set to index, which is by default, then you just have to be aware of that. If you're going to use tags, use a tag across multiple posts. If you're going to use a singular tag, on only 1 post, so a unique tag, then you want to canonicalize that tag page to the actual post URL. If you're using the WordPress SEO plugin from Yost it's very simple. You just go to post, go to tags, then you select the tag. For example, this one says [D-GO 00:47:45], and I would click on edit. Then from the edit screen you'll scroll down and in the Yost section, let's see where is it? It's in the advanced settings right here. Right here, you click the advanced settings of the Yost plugin, and right here is the canonical URL, that's where you paste the URL of the blog post in, and then click update.

This Stuff Works

Now that tag page, even though you're right, it's a duplicate, it's 100% duplicate and it will cause issues guys, will cause duplicate content issues on your own site. It's a panda issue. If you're using singular tags, either turn them to no index, set them to no index, which you can also do in Yost. You go to the taxonomy section and check the box to no index tag pages. If you want to leave them to index, which is fine, just want to make sure that you set the canonical for singular tags to point to the original post. That's all. Hopefully that was helpful.

Next David says, “I've just started using Postable.io, it posts documents straight from Drive onto WordPress. I've only used it a couple times, but I'm impressed. AppSumo are doing a deal at the moment where you can get a lifetime access for $39. Well worth a look.” Cool. I'll have to check that out. Thanks David, appreciate that.

Would Your Channel Be Considered A Spam If There Lots Of Similar Videos From Live Events?

Hi Jane. Love that. Scott says, “With live events, you can keep using the same video over and over again because the live event makes each video unique, is this a good idea? As it would be spam if there was a manual review of your channel and there are a ton of the same videos, but just different file sizes?” Yes. I wouldn't recommend doing it, for money channels, for spam channels that you're testing, turn and burn, that kind of stuff, absolutely you can do that. If it's a money channel, I would not recommend doing that.

Seriously I don't like, if it's a channel that you plan on making money from that's not a turn and burn where you know it's going to get burned at some point. If you're in it for the long haul, then I don't recommend doing that. I recommend that you switch up the videos, you change them enough to where, if there was a manual review, your account wouldn't be terminated for spam. I know that's difficult, but that's why it's sometimes good to have tools like Video Marketing Blitz, or something like that where you can have literally 30, 50, 100 YouTube accounts that you can spread the same video across multiple accounts instead of putting the same video in 1 account 100 times. Does that make sense? It's just safer that way, guys. Remember, we're using YouTube, it's YouTube's rules. Look, we spam with the best of them, but we try to do it in a way that keeps our properties alive as long as possible.

When Is It Good To Use And Not To Use Goo.Gl Links?

I know we're almost out of time. We'll give it about 4 more minutes, guys. Chris says, “Hi, my IFTTT network I'm using a Goo.gl shortened link for network properties, network property links and Facebook descriptions, blog sidebars, et cetera, but I am just unsure of how much benefit or authority they add. When is it a good time to use them, and when is it good not to use Google links? Thanks.”

All right, there's probably going to be some differences of opinions between my partners and I, although I know we're on the same page on some things. Look, Google links are fine to use when you're not spamming. Actually Google short URLs are good to use if you know what you're doing with them and there's a reason for it. Sometimes there are reasons to do it, you can even spam with them, but I recommend that, essentially when you use a goo.gl short link, you're injecting analytics into that link path.

You don't want to do any sort of spammy shit with Google links, because you're giving them a window, a view right into what it is that you're doing. You're injecting Google code into your link stream. You just got to be careful. I don't do any real spammy, well sometimes I do some real spammy stuff with Google links, but it's very specific reasons when I do it. For the most part I don't like to use goo.gl short links for any sort of spam stuff. However, we use the hell out of them in drive stacks. They're great because you're injecting Google into the stream. What are your take Marco and Hernan?

Marco: When I use them inside a drive stack, I don't care. When I use them outside a drive stack, I try to stay as clean as possible, unless it's just something I don't care about and I'm just looking for the metrics. Absolutely, and I saw this, he's using it in Facebook. If you use it in a private group that Google couldn't access otherwise, and you're expecting action, you're expecting people to interact with that shortened link, Google will love you for it, and it does pay off every time that you're sending signals to the bot from a place that it would otherwise not have access to. Yes, by all means, don't spam it unless you know what you're doing.

Hernan: Right. Just to add to what Marco was saying, which I agree 100%. The other way around is that you spam it and all of those links end up showing on Google Webmaster tool, because there's no secrets anymore. We have some cases of students that 301'd the spam domain, or a Chinese domain, directly into a goo.gl, and that was pointing at the website. All of those spammed links end up showing on Google Webmaster tools. You need to be really, really careful because it will show up like that. You don't want to do that. You need to have several hoops, or you need to be using it, as Marco was saying, to actually inject analytics when you know what you're doing, so be careful.

Bradley: All right, we've got to wrap it up here. Tell us Cambridge electronics … I love it when there's not a name. We posted, Adam beat me to it, BrowSEO 3.0, that's what this was. Outstanding tool guys. I think it's an absolute necessary tool for SEO going forward. It's like the Swiss Army knife of SEO tools. That's what I call it. It's fabulous. We did a full webinar with the developer, Simon Dadia, and you can see it right here on this link. I'd check it out. It's a great tool. I recommend anybody that's doing a lot of SEO work, or personas, content marketing, IFTTT stuff, it's almost a must have now. All right guys, let's see, last one.

Adam: We can come back and we'll answer. Some of these we can definitely answer afterwards. Hernan will pick up some on the podcast.

Bradley: Yeah, I was going to tell him. If you're having an issue with the network, just send it to SERP Space support, we'll get it taken care of for you.

Adam: Yeah. [email protected]

Bradley: Sorry about not getting to all the questions guys. It pays to get your question on the event page early. Whatever I didn't get answered here, post them in the appropriate groups, or save them for next week. We'll see you then. Thanks everybody. We'll see you. Masterclass starts in 5 minutes. We'll see you guys there.

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