Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 262

By April

Click on the video above to watch Episode 262 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we are live. Welcome to Hump Day Hangouts, Episode 262. Today is the 13th of November. And I don't know if anyone else knows this. But apparently there's something called Black Friday at the end of the month and Cyber Monday. Apparently there's some sales or something going on. Well, we've got something even better to kick it off. So make sure you keep your eyes and ears open for that we got some good stuff coming and it's going to be free. We're not going to even require an opt-in but more on that later. Let's talk to the guys real quick and then we got a couple of announcements and we will dive into your questions. To start on my left here, Bradley, how you doing today?

Bradley: Good man hanging out, working hard, instead of hard-working.

Adam: Are you going to go like a TV writing this weekend? Or is it now

Bradley: I've got my daughter this weekend. So it's her weekend but uh, December 6 that weekend. I'm going to my favorite spot Diamond Southwestern Virginia again for the weekend. Actually I'm going on the fifth for Thursday the fifth so looking forward to that although it may be cold it should be fun.

Adam: Nice. Nice. Marco speaking of weather How you doing man?

Marco: Man, I'm starting to get cold down here. You guys are sending your cold it was almost 65 last night. Oh ridiculous. Stop it. Arctic Well, whatever you want whatever you guys are doing up there Stop it. We don't want it.

Adam: Well, speaking of cold Chris How you doing?

Chris: I didn't know like. There's nothing to complain it's cozy warm and that was out today and it was sunny. Yeah, life is a good man.

Adam: Awesome. Hernan and Hernan, you still you're in Miami, right for a little bit longer?

Hernan: I'm still in South Florida. Yeah, I'm still here until Saturday, actually, when I'm flying back to Buenos Aires.Excited to be there. They're going to be spending the holiday season with family. But also exciting for next week and the week after, which is going to be Black Friday, so that's gonna be pretty cool too. So that'll be here.

Adam: Outstanding. Yeah. Well, it's good stuff. And I'm happy to be here in case anyone wants to know, the weather is just fine. It's like 70 I guess. I don't know.

Chris: Quick question, Adam.

Adam: what's that?

Chris: Are you guys celebrating 11th of November as well?

Adam: Um, no, is that a thing?

Chris: I didn't know. Like, I noticed there was were all kinds of like online sales on the 11th of November. So I was actually quite surprised.

Adam: 11 11 maybe just like making use of the numbers. You know, right. Fair enough. Well, I missed out on that since

Bradley: it's just like every year, people start putting their Christmas trees and decorations up and the station started playing Christmas music earlier on earlier every fucking year. So I imagine Black Friday starts getting earlier on early every year now to so jet rise.

Adam: So real quick if you're new to us, welcome. You're in the right place. You didn't end up on the weather channel or discussion of holidays. You are in fact at Hump Day Hangouts and we're going to answer your digital marketing questions shortly. But just so you know, you're in the right place, you can always ask your questions on the page, unless of course, it's broken and you can't get to the page like people were doing today. In which case come back in a few hours after we unscrew up our technical issue and come back and answer your question whether or not you can make it live you can always ask your question. We encourage you to be here live so you can get clarification or asked or gets more information from you as well as occasionally we do some fun stuff like giveaways. But you can always catch the replays on YouTube and get your answers that way.

Secondly, if you haven't yet grabbed the Battle Plan that is your next step, head over to battleplan.semanticmastery.com for a repeatable process, everything from new websites, age domains, YouTube channels, whatever it is going there and past that. If you're ready to grow your digital marketing business then you probably want or you should want a community that includes fast access to real-world info and that's what the mastermind is all about. You can find out more at mastermind.semanticmastery.com. And for everyone, no matter where you're at and ourselves included, we recommend getting stuff done right. You build a team, you build processes, you outsource and you get it done for you. And that's why mgyb.co exist you can head over there and get our way as to drive stack, syndication networks, press releases, link building, embed all sorts of stuff with some really, really kick-ass stuff coming here in November wink, wink Black Friday and then into the New Year. We got some good stuff coming.

Marco: I have two public service announcements. Adams Sorry to interrupt.

Adam: Yeah, let's do it.

Marco: Black Friday will be on Wednesdays from now on. I just determined that. And to all joking aside, we always say that be and the mastermind has its privileges. Well, I've been personally working really hard and incorporating some really not gonna say what it is, but some just some really neat things into the Mastermind to make the user experience to and to make people finding what they're looking for. To make that way better to improve the experience so that people can come in and find exactly what they're looking for, where it is, you know, so whatever it is that you're trying to find, Marco will talk shit about Google on and I can't remember when Well, it's not finished, not 100% because there is artificial intelligence involved. And interestingly enough the world is the SEO world is an uproar because of BERT, and we're actually using BERT in the Semantic Mastery Mastermind so again, mastermind being a member of the Semantic Mastermind does have its privileges because you're first to get everything that we do business building and ideas and concepts, and all of these different things. Hey, on tomorrow's mastermind webinar will be talking about BERT and AI and what it is actually, because you see all of these discussions and all of these forums and then all these Facebook groups, and nobody has an I'm not going to drop an F-bomb here. Nobody has an effing clue as to what it is that they're talking. They don't know what BERT is. And all you have to do is go into the documentation to see what BERT is and what it does. And you'll know that it's absolutely nothing to worry about. Absolutely nothing because of the way that we teach you how to do things in the Semantic Mastery Mastermind. So not only does it have its privileges in that we give you cutting it and anything that we can do to make your Your life easier to enter to make, whether its clients whether tank, whatever it is, it's there and we give it to people but it's also we try to make your life easier. We try to do all of these different things. Because you're a member of the Semantic Mastery Mastermind. It's included in the membership fee, nobody will have to pay extra for all the work that went into the back end of the mastermind to make things so much better. So, I'm sorry, it seems like it's a pitch fest for the mastermind. And I should be pitching the hell out of it. Because it's so good. We get testimonials time and again, of how well our stuff works. And so yeah, we should be here, tooting our own horns and singing our praises and whatever. I'm not going to go into that anymore. Just I'm just letting people know if you're in the Semantic Mastery <stermind, be there tomorrow and see just how much we have improved the learning experience. Let's call it

Adam: Amen. got one more to add on to that you guys are now made a post believe on November 4 about big news for Bradley. Bradley is going to be putting together some training, we decided based on the response. There's still a little bit of time if you want to get down on this, and what it is, is step by step program on how to grow, grow a massive brand using YouTube and GDN, Ads. And, you know, we just want to engage, because we have, especially Bradley didn't want to be putting in a lot of time and effort doing the training, you know, right leading up into the holidays if people weren't interested. But so far, we've got 71 comments, people interested in early access at a hell of a discount. So I'm going to put the link in if you want to get in on that. Just comment, leave a GIF or a comment on the Facebook thread and we will be in touch with you shortly. We're going to have some information that information about that going up. Hernan says let me in I think he got booted from the from Hump Day Hangouts.

Bradley: He's back in

Adam: Alright, well, guys, with that said, we got anything else before we get into questions here.

Bradley: I'll just give a little update on a couple of things. Number one, we've got anybody that joined Local Kingpin, which was the Google Ads training for using search ads for lead generation. That's going to be an update webinar on Monday. Because the interface has changed so much the principles, the method is still pretty much the same, though. There's just some slight differences that I'm going to cover. And the interface, Google Ads interface has changed a lot. Plus they've got a lot of new or improved features, such as automated bidding strategies and things like that, that I used to suggest never to use, but they've gotten so much better over the last year and a half, two years because of AI and it's so much better. So artificial intelligence. And so we're going to talk about that slightly plus any questions that anybody has So that'll be Monday, it'll be probably only about an hour long. That's just for me to give an update and answer questions. So if you're in Local Kingpin, I encourage you to get signed up for that.

Also, the Google Ads course that Adam was just talking about, that I'm going to be starting in two weeks, I think it's one and I say we're going to do that. I think Monday, the 25th is going to be the first webinar and that'll be about 90 minutes, maybe longer if there's, you know, a lot of Q&A at the end, and then December 9th, and that's going to be a two-part deal. The first one will be about YouTube ads and how to use that for branding. And for not not not so much lead generation it will produce leads, but it's not a direct lead generator, it it will but it's more about branding, and also driving relevant traffic into your digital assets. So your entity essentially. So we're going to talk about YouTube on the first webinar. And then on the second webinar. Again, that'll be December 9th. We're going to talk about using the Google Display Network. So it's good Google Ads training specifically for YouTube and the Google Display Network for setting up branding campaigns which works incredibly well for both building brand awareness but also for generating relevant targeted traffic from specific audiences from specific geo locations if it's for local into your entities, your digital assets for a particular brand which is great for SEO. So it's a way for using Google ads to not only produce relevant traffic but improve brand awareness as well as help the SEO that your any SEO work that you're doing, because you're driving relevant, targeted traffic from known audiences and Google to your SEO as your assets that you've been doing SEO work on. And that takes care of ART right – relevance, trust, and authority. Google understands that that's that recognize that traffic is an activity. It's relevant because it's from known audiences and specific geolocation if that's if it's for local you can target by geolocation, and it's also trusted, trusted and authority trusted traffic because it's coming from Google's known Google's audience buckets. And essentially, so it's going to be it's very, very powerful. I've just been crushing it with Google ads for clients over the last several months. And it just works really, really well. And I've been using them for my own business as well. And it's, it's just a great, great strategy. So that said, it's, um, it's going to be a pre, like right now you can get in for like, the pre-training special or whatever, where it's, it's a third of what it's going to be once I'm done recording those webinars, it's going to be packaged up and sold for probably 300 bucks, or right right, right around there. So if you want to get in for a third of that, I would recommend that you go check out the post that Adam posted, comment on it and then get signed up. Okay. All right.

Marco: So they're more than welcome to wait and pay us more later. Yeah, that's fine too. But I would suggest for people not to wait.

Bradley: Alright, so can we get into it? Now,

Adam: let's do it.

Bradley: All right, we got the screen. Okay, somebody confirm.

Adam: Good to go.

Bradley: Okay, so everybody can see my humping Wednesday meme GIFs alright. Hump Day right, Wednesday.

How Would You Add Relevancy To Your Money Site Using Drive Stacks?

So, Alright, so the first questions are and it's multiple questions. It's 13 pages worth of questions from Fred Wilson and Fred. Well, I appreciate your and I really do. I appreciate your questions. That's a bit much for Hump Day Hangouts. And also, it's getting a little bit into the weeds for stuff that we would typically only cover in this much depth in mastermind, which I'm sure you're fully aware of that, as a former mastermind member, or an RYS Academy reloaded specifically since it's so it pertains to drive stack stuff and kind of deep into the weeds. But with that said, Marco, how much of this do you want to answer?

Marco: I haven't really re-read the question. So,

Bradley: Yeah. So should I give you about 10 minutes to get through it?

Marco: All right. Do you have a general question that you can add the I'd be more than happy to answer general questions, but if it's something that's specific, yeah, that again, membership has its privileges and this things that I'm only answer for paying members and I mean, that that's just that's the way it should be. I'm sure that people who have paid three $4,000 for the course would appreciate me keeping the secret sauce in where it belongs.

Bradley: Yeah. And I agree and that, you know, I've read through the first two sections of this three-part question this three-section question, and I realized that it's, it's a lot more in-depth than what we would typically answer on a free Hump Day hangout because it's getting into very specific tactics. From RYS reloaded, we would cover it also in the mastermind, I'm sure. But this is not something that we can get that deep into it. That said, I'll give you kind of a general overview, and I'll kind of answer it and let you take add to it, Marco, and then we'll move on to the next one. So Fred, we would welcome you back to the mastermind at any moment.

If we're going to RYS Reloaded, either one of those would be good places to get this particular question answered. But that said, He's talking about his food business, his food tour business and talking about how to add additional relevancy. He did some keyword theme research using SEM Rush and looking at some of the competitors and found that there is some other keywords other than just food tour type keywords that can help to add relevancy that are kind of associated with the food tour business, but he hasn't been targeting them. And so the question is would adding in some of these other types of keyboard themes into the drive stack folders as subfolders within food tour folders, would that help to add relevancy? And because of the association that Google's is showing? And so I mean, to me, you've already answered your question. Yes. You know, if there's if there's a way to create that association, that you're you've discovered by doing some additional research, looking at competitors using some tools like sem rush and all of that kind of stuff, then yeah, you can you can add that additional relevancy into your drive stack. And that's going to certainly help. I don't know if you want to go further than that. Marco.

Marco: Yeah. Just a little bit, because, I mean, I can answer this generally we go after, especially the way that our keyword research VA is being taught, we go after anything that Google considers relevant. In a keyword, research cake, and we give you guys whoever orders the gig, the deep keyword research, all of that information. We do separate the movie will give you tasks will give you silos will give you information that we feel is where the money makers are, what the relevant keywords are, and maybe something that that that that isn't a money keyword, but Google still thinks that that is relevant. All of that is necessary because what we do inside the drive stack is create relevantly and push. Right? We create a relevance push from everything that we do from the spider web silo to the way that the drive stack is built to the way that the G site is built to the way the inner pages are done to the way that we mimic what's on the website. So yes, by all means, I don't care. We do use SEM Rush for keyword relevance, but that's not necessarily what will target what we do is we use Jeffrey Smith's Ultimate SEO Bootcamp training. And we go according to how he teaches what the top-level categories are. Then from there, work down and create the silos there, you will create three silos. But everything that's relevant should be at it. Remember when Network Empire started talking about color, current stuff, it's not, it's not there. But they began talking about it. And they began explaining it more what it was all about, what it means. And really, that's what we're trying to do. We're trying to create all of this in a self-contained Google environment for the bot to feed on, which is, that's exactly what we're doing.

Is It Safe Against Plagiarism To Curate Content With Attribution From Google Snippet?

Bradley: Yeah. And so the next question part of this, which it's kinda interesting that you asked this, Fred because we covered this, our own our very own data. You know, master link builder, was at our live event, hopefully, live 2019 in Denver, just recently, and he was talking about doing something similar that you're asking about, which is adding q&a. Questions and Answers into a doc within your Gsite within your drive stack and just linking back to the source but not actually hyperlinking just putting like the text-based link. So you're providing a citation, but what so you're citing the source, right? So you're providing attribution, but you're not hyperlinking back. I would say that should be okay, provided you're not copying, you know, if you're just copying snippets, like what is shown in the Google search results for the q amp a section. So when you search for a question in Google, and it brings up that featured snippet, which is a q amp a box, right, and it's got the dropdowns, and you click the drop-down, and then it shows a short it shows the full question and then a short answer and a link back to the source where it's pulling that answer from that question and answer from you can embed that or you know, kind of copy and paste that into a Google doc or something like that. And then still late as long as you're not expanding by going to the actual destination URL and copying more of the content. It's just a snippet. So it falls under the same rules of curating content would be on a blog post in that, if you're just highlighting, you know, reusing republishing a short snippet from somebody else's content, and then you're providing attribution citing the source, then it should be okay. Now, some people, some publishers will still make eventually, you know, sometimes they may find it and they may request that you unpublish it. But as far as it being a copyright infringement, as long as it's just a small snippet, and it's you're citing the source, it should, it should never be an issue. Although like I said, out of courtesy, if anybody ever were to contact you and say Please take this down or unpublished this, then you know, I would recommend that you just do it to avoid any sort of, you know, some sort of stupid battle that could ensue. Although again, I don't think there's anything wrong with it legally because you are citing the source and it falls within a specific brand. Members of the DMC act right there were the digital, whatever Copyright Act. So I would just, you know, encourage you not to go any further than what is shown in the snippets and the featured snippets within Google search.

That said, also, you're asked about curating a lot of content about a topic putting it inside the drive stack, then putting links to your money site, the correct way to push relevancy for your money site? Again, yes, you can do that. The same thing is by curating content on your money site, you can do that. Right. So think about that. That's what we've taught for years is the best way to generate content before even money site blog posts unless you're a subject matter expert and you're creating 100% original content. The problem with that is even as an as a subject matter expert, sometimes you get you run out of ideas. But there are a ton of other subject matter experts. I'm not talking about buying shitty content farm content, I'm talking about locating subject Matter content written by subject matter experts pertaining to your topic, right or your niche your industry, and then republishing, once again snippets of it, and giving credit to where it's, you know, citing the source giving attribution. And in the case of curating on a blog, your money site blog, you know, we always recommend hyperlinking to the source. And just using nofollow External links, that's what I've always done. Um, but that's very, very powerful. Because once again, you can create an original article out of using snippets of other people's content, where you're just adding commentary and opening paragraph commentary in between pieces of curated content, which doesn't have to be just articles, it can be videos, infographics, don't curate images. Please don't do that. You can. That's a no-no, but you can curate infographics, videos, mp3, so audio files, you know, other articles, you can curate all that kind of stuff. And it helps because it allows you to be able to produce content very quickly, inexpensively. And you can even train a virtual assistant, somebody that's not a subject matter expert how to locate good content, and compile it in a logical fashion, and then just add commentary. So in other words, you know, you can come up with a topic for a blog post, find supporting articles or even differing opinion articles, right so that you can do a compare and contrast or pros and cons or argue both sides of a topic in particular curated article if that makes sense. It's very, very powerful. And it's a great way to create co-citation, which is similar to co-occurrence in that you're linking out to other relevant sources. And so again, we talked about all of that in content kingpin, it's a training course that is still 100% relevant today. I still use that for all of my clients, that same exact method for curating content for all of my clients. You can apply that to drive stack stuff to you're still going to build that relevancy, topical relevancy. Just make sure you're Giving attribution even if you're not hyperlinking to it, I recommend you absolutely always give credit where credit is due. Does anybody want to comment on that?

Marco: No, I totally agree. It's a matter of mirroring right? Everything that you would do on the money site you do on the drive stack and Gsite, including curating content. That's right.

How Do You Add A Schema Markup To A Local Business Press Release?

Okay, cool. Well, the next question is from Kaydee. Hi, guys. How do you add schema markup to press releases for a local business? Press advantage sent an email with a link to Google structured data markup helper tool to create the code but on the page, it is asking to select a data type and then paste your URL of the page you wish to mark up. What URL do we enter here? I don't know. Because I don't use that tool. I'm going to point out another one here for you in a moment. The press release is not yet published. So it has no URL to target the markup and the data type is to tick in and the data type to tick is a local business. Thanks to know and here's why. Because if you're if you have your own press advantage account, or even if you Buy him through MGYB. And we set up an organization page or you set it up through your own account, right? So you set up an organization page, that's where you should have your local business markup. If it's, you know, an organization page for local business, you should have your local business structured data markup in the organization page, right, which will get added to all of the press releases that get pushed out. And some may not all, but many of the publisher sites that were they get published to will actually pick up that JSON LD code for local business markup. Okay, so you add that to your organization page. However, I've got a press advantage open here. Let's see if it hopefully it brings me into the same standby I'm gonna have to pause my screen for a moment because of it my plugin that reset my browser that Marco pointed out, a reset my reset the tab, so give me one second while I get what you're looking for.

Marco: Let me just tell people That if your press release gets published and you go and look at some of the websites were able to publish, and you don't see the schema markup, but you don't see an iframe that you send out or whatever, that's not on us. It's not even on press advantage. It's actually on that website, not wanting, you know, stripping out all of the code. But what we want anyway, is we want to get that in as many places as we can. And that's why I go it goes out to the entire publication network, but not every website will publish whatever it is that you submitted, just did just to make it clear to everyone because we do get support tickets about that. And it's like, yeah, there's nothing that we could do.

Bradley: Yeah, so to show you what I'm talking about. First of all, if we go to press advantage for the organization, which I should I forgot I got my ID page looped into this is going to break the browser. Let me see if I can get to Page Source before it shuts everything down. Um, Alright, so let's see if it'll pull this up. It might not. Okay, there we go. So if we scroll down, we'll see right here is my local business structure data markup starting right here. From here to there. That's my local business structure data markup, that's part of the organization page. Right. And so again, as Marco just mentioned, some sites when we publish when it distributes the press releases, it has this codependent to it. You know, it started with it with the press release, but some sites will pick it up and publish that JSON LD code as well. What I think you're talking about is for individual press releases, so here I am inside the dashboard. If you scroll down now there's a section says enter JSON LD schema, this will be attached to the release in addition to any organization-specific schema. So that's what I was talking about before. If it's a local business, you want it which is what I was showing here. You want to have local business structure data markup on the page, right that their organization page, but then For the individual, a press release, excuse me, you can add additional schema markup here. So what I would recommend here and you know you can do other stuff too depends on what you're having published. But what I would recommend is going to and this is a tool that I use most of the time, we're going to have one in MGYB here shortly, I'm not sure if it's available yet. But this is the one that I've been using for quite some time.

If you just go to Google and search for schema markup generator, look for technicalSEO.com or just go to technicalSEO.com and look for the schema markup generator, which is over here in the left sidebar. There's different types of schema markups that this tool will generate different types of schema. And so the very first one is article click on the article and then when you look down here, when it loads this page, you come down here to Article type, and there's actually one for news article. So select news article, and then just fill out these fields. And here's your schema code over here on the right-hand sidebar. Once you've completed all these fields, Then you just copy that and paste that into Press Advantage over here. Now again, there are other types of schema that can be generated. So it depends on what the article is going to be about. But just doing news article schema markup is very, very powerful, right to add to each individual press release. Okay, so that's what I would recommend. There are other tools out there that will generate this stuff to guys, this is just the one that I typically use. Okay. There's a good question. Now, by the way, that said, I gotta tease this a little bit. I'm inside my blog for that same company, I was just sharing my real estate business. And this we've got coming soon. We've got some pretty cool stuff coming up. And like the plugin will generate this Jeffrey Smith plugin, but it's the pro version, which isn't released yet, but it's coming soon. And it's got all the schema markup generator right inside WordPress for all every different type of schema, you can think of. It's fabulous. And so that same type that same article markup right there, if we come down here, there's an article type, blog posting or news article. And then I can just fill out all this stuff. It creates the code right down here and embeds it into the header of this particular blog post. And I can click update, and boom, that's going to have the same type of Article markup that we were just sharing. Pretty powerful stuff. So be on the lookout for that guys soon, early next year. That was a good tease. Right, guys?

Marco: Perfect.

Can You Embed The Website Pages In The GSite When Mirroring?

All right. Next one is Simon. He says We're marrying the main website to the G site. Can you just embed the website pages on the site pages? Or is it necessary to copy and paste the content for each website page on to the G site pages, I just use the embeds. I'm lazy like that, right. I work on the money site pages. That's what I flush out with good content. And I mirror them onto the site. And then I just and I do some other really cool stuff. We've been talking about how I do silos now. locations. So there's topical silos and in location-based silos, but I do it in a very unique way. And it works really well, especially when you use a G site. And yeah, all I do is grab the embed or create an iframe out of the money site pages, and embed them into the G site page, then I optimize the title of the G site page, obviously. And then, you know, you can mirror that into a folder inside of your folder and files inside of your drive stack. And then just smash that shit with embeds and or links, or both. And it works really, really well hit ever remember, that's your SEO shield. So we do everything externally to the SEO shield, right? So that would be the G site the drive stack and all of the tier one entity assets, which by the way, you can actually take those iframe into your syndication network properties to guys think about that. So right, there's no reason you can't push those embeds through to your syndication network properties too. good question though,

Does Proper Schema Markup Feed The Bot Enough And Not To Worry About Creating Long Articles?

Paul Thompson says, Does proper schema markup feed the bot enough that we don't need to worry about creating long articles on the pages we want to rank? No, but it does. It does definitely help a lot. Marco is probably going to be better at answering this one than me. I would still for money sites stuff still flesh out the pages, but adding structured data, like what I just showed with my blog, where you were, you know, again, you can add it manually now like right now, since the pro plugins not available, this there might be other plugins out there that do it, but I don't know if they provide the schema code that's 100% up to date. I know that a lot of times they're not updated enough. I'm not speaking badly about anybody else's plugin. I just haven't used them. But you can have like a code insert or plugin right so like. SoGo ad scripts header, footer and things like that header, footer type script plugins where you can add scripts into the head section or foot section or body section of any individual page or post, and you can go use schema creators like what I just shared, and create schema markup and and then put them into each one of your posts or pages or whatever, so that you're adding additional, you know, schema structured data that the bots love and I mean, that's guys, you're you'll you'll have an edge over a lot of your competitors if you do that kind of stuff. But I would still recommend that for money site stuff, you flush the content, the content of the page out to. Marco, what say you

Marco: Yeah, I mean that absolutely. Two things right. structured and unstructured data structured data is for the bot feed the bot as much as you can, which is exactly what we do. And why we use drive stacks and Gsites and iframe and everything that the entities entity stack, and everything else that we don't I mean that it there's a method to our madness. Now, if you then go and you send a person to a page. And now we're talking about people, we're not talking about bots, because what's going to happen is you're going to rank. And that's going to bring your traffic onto the page. And if there's nothing on that page to engage the person, then we no longer care about the but now we care about that person coming to the website and converting, finishing the action that they were set out to do, because if that person comes on the website and bounces, then you did you defeated the entire purpose of creating the all of the stacking that we created in the first place, which was to get that person onto the page that would convert them over an image is going to convert them of an image is going to get them to push and call whatever it is that you need to be done. To finish that, that then that's what's going to matter. So, two different things. If you need the content to rank you have to look at the competition. If you can rank or outrank the competition without 2000 or 3000 words of content, By all means, nobody, and nobody's going to sit there and go through the 3000 words of content on this is a really interested in whatever it is that you have to say. what you're interested in, is that conversion, because that's what centers everything at the end. And that's what Google is going to look at from beginning to end is whether that task and that goal. Well, whether it was accomplished.

How Do You Setup A GMB Page For A Business That Operates In Multiple States?

Awesome, thanks, Marco. So the next question was from jack, I'm not the next question is my client is based out of Texas but operates in five other states fully across the states not limited to anyone Metro region. What's the best way to set up the company GMB page, so reviews for one state aggregate under the main company as well. Or if that's not possible, what would be the best way to go about setting up the GMB either individually and each state Or globally under some other configuration? Well, remember Google My Business is supposed to be especially now there's another question I see on the page here a little bit lower about what happened on November 8. And from my understanding, which I've only done very, I've only kind of read through some comments and stuff, is that it was more it was basically an update to the maps algorithm for GMB stuff. And it's gone even more proximity-based. So they've Google's tightened the proximity filter, so to speak. And so with that said, Google, my business is supposed to be for local businesses, right? I mean, we've talked about setting up GMBs and you know, setting your service area, the United States, for example, and that's okay, but it's not it's okay for like the entity but it's not going to help you to rank anywhere in the United States and maps. That said, you're also in this case, you're talking about five different states. They're located in Texas but they operate in five other states. So you potentially you could have if you have an office and in each of their other states, you could have GMB for each office location. It's not necessary but you can. That said if you wanted to get reviews and let's just say Arizona, I'm just assuming let's just say that that's one of the states that you operate in. If you get reviews in Arizona, but you want them to populate on the Texas GMB if that's the way you have it set up. It's not you can't do that. If you had a gym be in Arizona, I mean, if all you have is the one Google My Business location in Texas, then it doesn't matter where you get the reviews from. They're all going to aggregate on that one and only Google My Business location. My point that I'm trying to make is you cannot get GMB reviews in one location and have them also populate onto another GMB location. You can't do that. It because each GMB entity or location is supposed to be it's own and collect its own or, you know, aggregate its own reviews. So that said, You know, I would, I would consider what it is you're trying to do. As far as if you have multiple GMBs, which I'm not sure that you do, but if you do, then what I would recommend you do is set up use some sort of review directing app. I know for contractors, one of the ones that work really well as birdeye.com. I think another one might be Podium, I've not used that. But what are some of my contractor clients use Bird Eye, and that works well, but it's like a review gate, right? So it would be an app where you send out to customers, or clients or whatever the company or the business sends out to customers and ask for some listen to review or at ask for a review. And then somebody leaves a review and it directs the app can direct where the review gets published to if that makes sense. So you have more control over it that way and if it's you know, below three stars, then it can be not posted as a review. Instead, it could be brought to, you know, sent to the customer service team so that they can reach out and try to resolve potential issues, that kind of stuff, I would look into something like that if you're trying to have more control over where your reviews are coming from and where they're going to be posted to. Does anybody want to comment on that?

Marco: Yeah, I'm just guessing that his client and whatever it is that they're doing that it triggers a three-pack, right? It triggers a map pack and it triggers map rankings if that's the case. Then get a map wherein each one of the places where where your client operate, and associate everything to the main entity, that's how Texas so then the AI which is sophisticated enough to then understand once you begin associating all of these to understand that it's all part of the same company with it's a company that operates out of Texas but has regional offices in five other states. So that if you do get a review, for example, in Texas for the company in another state, it could be taken into consideration. I'm not saying that the AI is that sophisticated, but it could mean at some point it will be, it will be able to understand all of these different relationships and put everything together. And if you do a really good job in your structured data of putting all of this together for the buck, then you won't even have to leave it to the bot to guess and try to understand what this is all about. You can tell it you can go with everything in JSON LD to tell about what this is all about. Having done that, then you don't have to worry about reviewing everything, or aggregating everything under the main company, it will all be taken together because everything is associated if you've done your job correctly. Now, if it's globally that we're not worrying about maps, and then the reviews wouldn't even come into play, unless you have unless you can trigger a knowledge And that's a totally different story.

Bradley: Yeah, and if that's the case, if it was globally then I would just have all reviews going to the one GMB asset, wherever the primary location is, because then all you're trying to do is build the brand, not individual locations, right?

What Are Your Insights On The Reported Traffic Drop Last November 8, 2019?

So Ross says, Hey, everyone, and then he's got the follow-up question below, which I'll just that's what and now come back to Joey's question where he says Ross is new here. What the hell happened on November 8, lots of traffic drops and the insight and that's what I was just talking about, as far as I know. I'm sure Marco's got more insight on this than I do. Because I don't geek out about this stuff anymore. If I don't see major drops in my stuff, I don't worry about it. So but apparently the what it from what I understand it was another maps update where it looks like they tightened the proximity filter to where it's it's even narrower now. Is that correct? Marco?

Marco: That's absolutely correct. They tighten up on the proximity. And proximity is a ranking factor, it's we can literally call it the most important ranking factor, although you can still overcome. That's why we don't usually see all of these changes in the things that we do. Because you can overcome anything, any part of the algorithm, you can overcome it. And people are saying that well don't use brute force. Don't do this. Don't do that. You can totally overcome anything through what they call it in the Rocky movie, good old fashioned blunt force trauma. And that's just feeding the but just a whole lot of related information, wherever it is that you that you're trying to expand to. So even though even if the proximity factor is the main ranking factor, there are other ranking factors that can and do come into play, if you can overcome that one factor. So is that something to just totally say, Oh my god, now I have to go get a DMB in eternity. City, not only in the area where I am but in the surrounding areas, it's being able to overcome that proximity factor. And we do it and we do a really good job of teaching that in local GSB Pro. And now, you know being at the location and being able to upload images and being able to show Google that you're actually there and that everything is actually from that location has become more important than ever.

Bradley: Yes, very good.

Does The Size Of Embeds Matter?

So let's jump back to Joey's question. It says hi, does the size of embeds matter? In other words, embedding a 10 by 10 GMB site is still the equivalent of embedding a 600 by 300. So the frame could be one by 110 by 10 or 600 by 300. And you still pass the juice Thank you. I'm size doesn't matter. Only because if you have it too small, then that could be considered cloaking. Am I correct in that statement?

Marco: Yeah, yeah, you could, you could be tagged For cloaking, although it's really hard if I mean if you do it right there no word. Most people can't do it right, which is why we don't even teach it.

Bradley: Yeah. I mean, technically Yes, you can still pass the SEO with the iframe present even if it's a one by one pixel.

Marco: Even if it's a zero by zero

Bradley: Yeah, it technically you can absolutely do that. I wouldn't recommend it if you know, because if anybody manually reviews it and saw it, then they could, you know, they could flag you for manual action. So

Marco: that would be the biggest problem right with someone coming in and actually, you triggering, First of all, triggering enough red flags to trigger a manual review so that someone from Google would actually come to your website because nobody trusts you're not making enough money now. Nobody. Most people are making enough money to worry about Google to have someone waste all of their valuable resources on looking at your fucking website in the first place. If you do get that big or if just if you just happen to get unlucky enough to trigger a manual, and they come and see that zero by zero thing, yes, that is cloaking. There's no reason for you to have a zero by zero iframe one by one unless it's a pixel, right? Facebook, Google, whatever, if it's unless it's tracking code. So they come in and look and they see code and it looks fishy. You're more likely to get hit with a manual and probably deindex, because I've seen cloaking get hit really, really hard.

Bradley: Yeah, agreed. Okay, so we'll say, Hey, Marco, have you announced the date of the four webinars for Bert? I guess that's for the charity stuff.

Marco: Yeah, no, I'm still working on that. It's not only BERT, but I'm also going to go into entities and AI and NLP and what it actually is what it isn't. We're gonna we're going to discuss and talk about everything that that other People just either refused to talk about, or they don't know enough about it to be able to discuss it. As soon as I have it already, I'm going to announce it. I'm going to announce the date I'm going to give you the donation page. And remember this all goes to a really good cause it's getting kids who would otherwise not be able to get an education getting them into school, so that they can get a good education get trained to get jobs and, you know, have a chance at life.

Bradley: Very cool. Alright, the next one, Fred says I was worried that that might be a problem. So that's because I was kind of tongue in cheek picking. That is a huge, long question. He says, thanks so much for answering my 13 pages of questions. It helped a lot. Thanks, guys. You're welcome, Fred.

What Is The Difference Between Q&A and FAQ?

Fit. So what's up? 50 says what is the difference between Q&A and FAQ? Well, it's, it's kind of the same thing or it's very closely related. Q&A is most of the time would like You can see in the SERPs is what I was talking about earlier. But FAQs that can be a little bit more specific to an individual like a business. Right? So I mean, they're kind of basically the same. As far as schema markup, it's the same. But what I mean the difference is frequently asked questions are should be answered by a client or business, right? Like, what is the questions that they get? asked the most by prospects and or customers or clients? Right? And they should have answers to that. But when it comes to q amp, a, what I'm what these, the way that I look at it is when you go to Google and you search for question, you'll see related questions that get asked enough that somebody took the time to create content around answering that question, and then marking it up correctly on their website so that they could get added to the featured snippets in Google search. So it stands to reason that that question gets asked enough. It might be a frequently asked question for another business that maybe your particular client or business doesn't get asked that much, but it's still relevant. That makes sense. So they're very closely related, but there is a slight difference, at least in my opinion.

Marco: Yeah, the difference is that that Q&A, people should be able to either ask questions or answer questions on the website, if they're not able, if they're your frequently asked questions and your answers are there's no way for users to engage with that. Then it's FAQ frequently asked questions. Q&A, again, is on a website where people can go in and interact with the questions and the answer. Yeah.

Bradley: Yeah, guys, it you know, I've talked about this probably in Syndication Academy. And I'll probably I'll just give this give another nugget away here because it works really well. And we're almost out of time. So anyway, those Q&A questions that you can curate, right from Google and the beautiful thing about it is if you type in a question about product service in an industry whatever the questions box comes up now what the drop-downs each time you click on a drop-down, it brings up like three or four more questions. So like you can just keep drilling down into those guys and that gives you almost unlimited content. Like, Think about it. It's a content hack, right, you can grab a question and an answer from those Question and Answer boxes that Google provides you and use that in GMB posts for example, right, just cite the source just like I was talking about earlier is the in the Q&A box right that the dropdown. as it expands, it gives you the snippet with the answer at least a partial answer. It might not be the full answer, but it gives a snippet and then it has the link to read more. Well, you can still use that link in the GMB post too so you give proper credit to where it's due. That's a nofollow link and a GMB post the button link right, and a GMB post. So the button URL, the URL that you attach to the call to action button. That is a dofollow link, although I here in just the past few days probably since November 8. Some of those are nofollow. And I think it's just because Google is still tinkering around in there. But those are dofollow links. So you can still link back to the answer, have a QA, write a question and answer that you curate it you basically are republishing from Google's own search results, to add relevancy to the GMB. You can do this on your money site too and link back to the source which is only proper and right. But then use the button URL in the GMB post the link back to your money site, right to your page that also is about that very topic or question and answer right so you again, you're it's creating co-citation. It's creating topical relevancy, and you don't even have to come up with the content. You can even go through and curate groups of questions like question and then create blog posts out of those on your money site where once again, you're publishing the question plus the answer. You can create a table of contents at the top of the page Marco stop me from getting too deep here. But with a table of contents with jump links, anchor links, right that jump down to each section that has a different question. It has the answer that links back out to the source, right, but it's a nofollow link on the blog post. And then just like a curated post, you can inject some commentary in between that stuff, with an opening paragraph and a closing paragraph with a call to action to contact your business or your company, your client that you're doing the work for, for help or services with that, you know, for products or services that solve those problems, those questions that make sense.

So again, guys, it's a great strategy to use those questions as a farm those questions right mine those questions, harvest those questions or whatever you want to say from one of those from this q&a panels that pop up in the Google search results and drill down into them. You can get gold topic ideas, blog post ideas GMB post ideas from that kind of stuff.

Which Of Your Courses In Which You Teach About Making ID Pages and Mirror Gsites?

So, Alright, the last question is oh Austin Don says, which of your courses do you teach about making it pages and mirror g sites? Well the mastermind, RYS reloaded local GMB Pro, any one of those three the mastermind local GMB Pro or RYS reloaded what it was, it's covered in all three of those locations. So, am I missing any here guys?

Marco: I don't think you did. Okay.

Bradley: Adam, you want to chime in? All right, last is not really a question. It's just a comment and then we're going to wrap it up, guys. I've got a TV repairman showing up in about five minutes. Anyways, I asked the question about GMBs and review in one location versus all the states that clients the Klein operates and this was that question about Texas and five additional states. We answered previously he says no follow up question. I just wanted to say thank you for answering it and you knocked it out of the park. I've wrestled with this in my head for a week and you made it clear as day thanks again, guys for all that you do. You're very welcome. That's what this venue is for. Anything else guys?

Marco: No, not unless another question popped up now. on the page,

Adam: I think you just scroll over Bradley, but the last call for everybody. Head over there. Just follow the instructions on Facebook get early access to the YouTube and UTM course Bradley's going to be put together here over the holidays and save a bundle but like they said to if you want to wait a little bit and pay us three times too much more. So okay with that.

Bradley: And let's go ahead. I was gonna say I actually prefer that. But, you know, I want you guys to save that additional $200 to spend it on your family's at Christmas. So

Marco: and stop by the mastermind tomorrow. The webinar, because we're going to show how much we've improved the user experience. Want to show how easy it is to find the information now before it was just okay, how do I get through five years of information? Yeah, because we have five years worth of videos in there in the archives, right? So just the latest videos. It's everything since we started. As I did you get through all that, well, now we made it really simple for you to get through it.

Bradley: That's been a long time coming. There's just so much damn content, so much video-based content and long mastermind webinars. It's been hard to, for people to find stuff and that's a problem we've been dealing with for a long time. And we Marco has been working on it in the background for since I think January of this year, maybe February, but it's been a long time. And now it's here. It's ready. So it's awesome. It's a big, big improvement. So, all right, everybody, thanks for being here. We'll see some of you tomorrow, the rest of you next week. Awesome. Bye, everyone. Bye, everyone.


Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

By April

 

In episode 220 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should link multiple YouTube channels within the same niche to one syndication network.

The exact question was:

Can I, and should I, link multiple YT channels (within the same niche) to one Syndicate Network? How about other combinations like 1 YT channel and 1 website rss feed?

– Mayank

This Stuff Works


What’s Your Preferred Order For Creating A Google Drive Stack, Syndication Network And Press Releases?

By April

In episode 171 of our weekly Hump Day Hangouts, one participant asked whether there is a specific order the Semantic Mastery team prefers for creating a Google Drive stack, syndication network, and press releases.

The exact question was:

BB & Crew,

New client, brand new website, starting from scratch. Wedding venue niche.

Am just finishing onsite : titles, metas, headers, alt tags, content, etc.

Looking ahead to offsite. I know that the following will be part of the mix: Google Drive Stack, Syndication Network and Press Releases.

Is there a specific order you prefer to create these in? And, if so, what's your preferred order and why?

I'm sure you gone over this stuff in the past, since this is something that occurs on a regular basis. So if this has been answered on another HDHO, just point me in the right direction.

Also, when will you be releasing the Press Release training? Please feel free to pimp it now!

Thanks.

This Stuff Works


How Many Backlinks Should I Order On The Serp Space Link Package For An RYS Stack And Syndication Network?

By April

In episode 155 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the number of backlinks one should order on the link package in Serp Space for an RYS stack and a syndication network.

The exact question was:

What's up guys, question from the Battleplan: How many backlinks should I order on the link package in serpspace for an rys stack and a syndication network? Should I add a tier, and if so, how many backlinks on that? GSA or contextual?

This Stuff Works


Do Tumblr, Blogger And WordPress Count As Tier One Networks?

By April

In episode 135 of our weekly Hump Day Hangouts, one participant asked whether blogging properties like Tumblr, Blogger, and WordPress are considered tier one in a syndication network.

The exact question was:

Blog properties like tumblr, blogger and WP – do they count as a tier one network? Or are tumblr, WP and Blogger already tiered 2 networks which aren't counted to the rest of these properties? I'm confused about this detail… and now don't really understand which and when these properties are becoming tier 2 or one? Can you help me and give me some explanations why it is like this? And why not? So that I get it?

 

This Stuff Works


Do You Really Need 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?

By April

 

In episode 127 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you need to add 100-200 properties linked to your YouTube account to get a real boost on videos that are syndicated through IFTTT.

The exact question was:

I read somewhere that we should have 100-200 properties linked to our Youtube Account to get a real boost on videos syndicated thru IFTTT. I'm beginning on Video SEO now (and loving the speed!) and just got a little confused about it.

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 127

By April

Click on the video above to watch Episode 127 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. We are live. Welcome everybody, this is Hump Day Hangouts, episode 127. We have got everybody here, so let's do a quick hello. I'm going to start, as I see everybody, and start with you Bradley. How's it going?

Bradley: Good, man. How are you?

Adam: Not bad on this 12th of April, since I forgot to mention the date, it is going quite well.

Bradley: I'm glad to be here. I see we got some decent questions, already. We got just a few announcements, after introductions, ad we'll get right on it.

Adam: Cool. All right. Chris, how's it going, man?

Chris: Doing excellent.

Adam: Good deal. Hernan?

Hernan: Hey, everyone. I'm not feeling that good, but I'm happy to be, so I'm feeling slightly better since I'm on the Hump Day Hangout.

Adam: I feel bad I'm laughing, and I was just, oh, God, I'm on video. Anyway, sorry, Hernan, really. [crosstalk 00:00:51].

Bradley: [inaudible 00:00:53].

Adam: Yeah. Anyways, Marco, how's it going?

Marco: Good, man. We're in the middle of the rainy season in Costa Rica and it hasn't rained in a week.

This Stuff Works
Adam: Outstanding. We'll get into this with a few announcements, everybody. Then, we'll dive into it. Like, Bradley said, we got a bunch of questions. If you're new to Semantic Mastery, if you're just seeing us, or this is one of your first Hump Day Hangouts, please check out Syndication Academy, I'll pop the link on the page, you'll see it in a minute. Then, also SERP Space, you can create your free account over there for done for you services, so please go check that out after the webinar. Let's see. Real quick, we've got a replay going up, right, Bradley? Did you want to tell everyone about that?

Bradley: Yeah. We did the Rocket Video Ranker webinar with Bill Cousins and [inaudible 00:01:42] just the other day, I guess, it was Monday. This weeks a blur to me. It was a really good webinar. He's got a really awesome app that they created like an instant authority injector, it's like instant channel authority, that's what it's called. It's really cool. I've been playing with it for about a little over a week, now, and I've set up multiple campaigns. I was kind of extending the case studies from the Live Rank Sniper case studies that I did as a bonus for this, as well as I added on some new case studies, as well, because it's working really well.

What's cool about it is you can actually upload a bunch of videos, and then set them to a brand new YouTube channel and without syndication network, or anything else, and then it's just unique on how it activates, or makes all the videos public, and apparently that injects authority into the channel, and it makes the videos rank like crazy. I don't understand how it works, or why, I mean, I understand how it works, but I don't understand why it works so well, but it works really well. I've been using it a lot for the bonus, that webinar replay, we've got a link for that, the bonuses that we've thrown in were the case studies that I did, which are multiple case studies.

That training is being added to the bonus membership site, but all the other unannounced bonuses that are part of that membership site as well. Guys, check it out it was a rather short webinar, like an hour and 15 minutes, or something like that, but just go check it out and see even if you don't end up purchasing the product, the technique is really, really cool and it works really well. It's worth sitting through the webinar just to pick up that, if nothing else. Okay?

Adam: Awesome. Cool. We got that link, I think I just put it on, so go check it out after this, it's really cool. Marco, word on the street is that there might be a webinar, or something with you involved, I'm not sure. What's going on, there?

This Stuff Works
Marco: Not only, me, but I'm getting, Hernan, has just been volunteered to come on and help me out, because really the last two seem kind of disjointed, I mean, people, I don't know why, but somehow they didn't get the message. Right? Some people said it's fabulous, a lot of people said, yeah, I got it and I went, and I started looking, so they did actually what this is for. It's fr you to think, go research, and then do. Right? It's not for me to do it for you. If you want me to do it for you, you're welcome to pay me my $750.00 an hour for consultation, if not, then you go do it, which is what I've had to do for the last what, 14, 15 years. Right?

Nobody showed me, or told me, or took me under their wing and said this is how you do it, guy. I had to go and read and put it all together. Anyway, the webinar is training, think, apply, make money, lather, rinse, repeat, the Semantic Mastery way. Right? Just a quick going over what we'll be doing? I will be revisiting entity creation, validation, and verification, iframes, java script, training the bot, and JSON-LD, JSON, plus LD, plus content, which is our two pronged approach to how we just slam everything, and then, I will be going over whose way is the best way. It's not what you think.

Bradley: Okay. Far enough. Next.

Marco: Your muted Adam.

Adam: Yeah. I'm doing a horrible job of pressing a button, today. Since, Hernan got voluntold into this, Hernan, I think is going to have something special, too, maybe at that webinar. Right?

Hernan: Yeah. Definitely. We are getting close to launch the Battle Plan and that's part of the Semantic Mastery way, because actually in that Battle Plan it's the step by step on how to pretty much [inaudible 00:05:50] a niche, even if it's for aged sites, for new sites, for local sites, for YouTube videos, we have everything in there, so it was, you know we were having a lot of questions about, I love you guys, and I love your content. You have a shit ton of content, but I need a step by step, blueprint, if you will, so that's exactly why we decided to put together on that Battle Plan, and that's going to be presented alongside Marco's genius rambling on Monday, on the webinar. Yeah.

Adam: Awesome. If you're there you're definitely going to get something special, so I'll just leave it at that, and [crosstalk 00:06:31].

Bradley: It only took us three years to create the Battle Plan. We've been talking about it for three years.

This Stuff Works
Adam: Now, we got it.

Bradley: [crosstalk 00:06:39]. I'm anxious to have that out, too, because it's just something that we just never did, and we finally actually, Hernan, really put it together, so hats off to you, Hernan. Thanks for doing that.

Adam: Yeah. Definitely. I've got my Nike shoe phones on. Thank you, Wayne. I'm going to real quick drop a link in, I suggest you guys check it out, it's free. First three chapters of a book from the CEO of ClickFunnels, and you can check that out, obviously you got to give me your email, but you can go check that out. It's about building movements, building business, a real business. Things like that. Just check it out, I'm not going to go into details if that sounds interesting to you by all means, go check it out and I believe the full book is either out this week or next week, so do yourself a favor, if you don't like it, you invested an email address, if you do like it, you're going to get some good info out of it.

Bradley: Wayne's still picking on you.

Adam: He is. If I had more time I would turn this into talking about my headphones, but-

Bradley: It's awesome, though.

Adam: Let's get into it.

Bradley: Nobody is safe from the wrath of Wayne. All right. I think I'm going to grab the screen, now, guys. Are we ready?

Adam: Yes.

Bradley: All right. Otherwise, I'm just going to sit here and read the chat box. You guys can hear me?

Adam: Got you.

Marco: There we go.

Bradley: Okay. All right. Cool. By the way, just to comment on Adam's mention of the expert secrets book, yeah, guys, if you're not already familiar with Russell Brunson, and the whole ClickFunnels movement, and everything, you should become familiar, and this is an excellent opportunity to do so, with that book, because it's really been a transformative application that we use for our business, ClickFunnels has been, and it's a great company, they've got a lot of vision, and stuff, and so we fully support them as well, because it's been such a blessing to have in our own business, so it's a good opportunity to check out what they've got going on, and learn some, from a really great marketer of our time. Definitely check it out. All right.

This Stuff Works
[inaudible 00:08:51] is up,

Should The Blog Post With Embedded Youtube Videos Have Different Content In Order To Not Be A Duplicate?

he says, “Hey guys. I'm syndicating content from both the brand website and YouTube channels. The brand is a website, and YouTube. How much would be the minimum to change the blog post from just plain embedding the YouTube videos? Would it be enough to add X amount of words extra, next to the video, like transcribing or just posting the same content in a blog format, or should the blog post have different content in order to not be a duplicate? Thanks.” You know, you can do a transcription, that fine, that's what I do with a lot of my client sites.

For example, some of my clients, actually, you know, most of my clients are in the contracting industry, so they do home services, so like HVAC services, and plumbing, and things like that. Some of my clients, not all of them, because some of them just refuse to do it, but some of them have their technicians go, and I trained them to do this, but it's very simple, for example, a plumbing company they send one of their plumbers out to a job, and once they get to the job and they access what it is, or they complete the job, do the repair work, or whatever it is they pull out their cell phone and they record a short video, saying, hey, this is John from Joe's Plumbing, I'm out on location, in Fairfax County, Virginia. I got a call for a leaky facet, this was the problem that I found, this is what I did to fix it, if you have any problems similar to requiring facet repair, call Joe's Plumbing at, and they give the call to action.

They send me those videos, and I upload, optimize them and upload them to YouTube and then create the blog posts out of those with the transcription. Essentially, I just send the link over to a transcription service, have them transcribe the video, which is generally about a minute to a minute and a half long. It costs me like a $1.50 or three bucks to get the thing transcribed, and when I get it back, I add that as the content, or my VA will do it, or one of my VA's will do it, but they'll create a blog post with the video embedded, and then the transcription underneath. That's great, because that works really well. Now, there's really not a way that you can automate that. I automate it through a virtual assistant. That's my way automating it. I don't know a way to do that using IFTTT, so if you want to add the additional content, that's fine, transcription works, great. However, it would be a manual process. Right?

This Stuff Works
One of the reasons why our YouTube syndication applets, from IFTTT, those auto syndication applets don't include the description, for example of the videos, and why we will always just put this video was, it can also be seen on YouTube here, and you put the YouTube link and maybe the channel link, or a playlist link, but that's it. The reason why is because through the many, many networks that I have had and tested over the years, I was finding that when you import the description, and you can change the applet, by the way. But, we have the applet setup with ingredients that work the best, that produce, that don't cause any problems for your blog sites. What I was having problems with, was at one point in time I had a really large, what I called a video broadcasting network, consider it like a PBN, but it was used specifically for just video syndication sites. Okay?

We would, I would, syndicate, and because the way I would set up those video broadcasting network sites, again, similar to PBN's but they were self hosted WordPress sites on domains that I had picked up, like expired domains and stuff like that, and build out these syndication networks using the self hosting WordPress site as the trigger point. Right? I would have YouTube, actually, every time I would upload a video to a particular channel it would syndicate out automatically to all these WordPress sites. Then, the WordPress site would trigger the IFTTT network around it. Right? They were random, some of the would import video description, some would not. What happened was through one of Google's de-indexing spree's that it goes on from time to time, I got hit, my video broadcasting networks got hit, and all the sites that had been importing the descriptions got the indexed, all of the sites that did not import the descriptions, that only hd a YouTube video, so essentially the embed code, and a link to the video itself, and then a link back to the channel, and/or playlist. All of those survived. It was the same network, which was interesting.

It led me to obviously understand that Google does not like republishing or posting of the video descriptions, and I can understand why, because they can be a bit spammy. Right? We drop links and all kinds of stuff into the description, and so it comes out looking spammy, and so that's why I stopped doing it and why all of the applets that we provide don't pull in the description. The reason why I tell you that is because if you're creating videos on the front end, and let's say that you already have, let's say it's a recorded video, where you've already written a script for example, and now you get the video created or recorded, and then you go to add the video to YouTube, well, you already had the transcription at that point. Right? Or, you can record a video, or have a video produced, and get it transcribed, and when you upload it to YouTube you can add your transcription as the video description.

That's the only way I would know how to automate it, is if you had the transcription before you upload it to YouTube. Does that make sense? Otherwise, if you upload the video first then have it transcribed, well when it uploads it's going to automatically syndicate through your networks, so then you'd have to go in and manual edit your blog post on your money site or whatever. That wouldn't include the transcription across all those other properties, either. Does that make sense? The only way for you to syndicate the video plus the description with a transcription, I should say, is if you were to have that prepared a head of time, before you upload the video, which would trigger the syndication to begin with. Okay? It's fine guys if you want to include that and do that kind of stuff on the front end. I don't recommend syndicating a video with, use the applets the way we have them, I mean, you can test, and you can play around with them, but just know the reason we set those applets up the way we did was there was a reason for it, and the reason that I just gave you. Okay?

This Stuff Works
As far as this, again, I would recommend that you would either just upload the video using the applets the way that they are, and then go back on the money site blog, and edit the post manually, and it's something a VA could do where they could add the transcription. That way across all the syndication points its just the video embed and the links back. Right? That's it, but then on the blog itself, which is a money site, yeah, that's fine to put the transcription there. That's how I would prefer to do it, as opposed to even transcribing a head of time, before syndicating, because then you end up having that, again, the additional text underneath the video, even though the transcription probably isn't as spammy as a normal YouTube description. I still would, because I know of those types of syndication points getting shut down when the text is imported, as well. I just prefer to avoid that and make sure that it's just the YouTube embed and a link back to the video and/or the playlist and/or channel. Okay? All right. Hopefully, that one was cleared up.

Should You Add 100-200 Properties Linked To Our Youtube Account To Get A Real Boost On Videos Syndicated Through IFTTT?

Alexander says, “I read somewhere that we should have a 100 to 200 properties linked to our YouTube account to get a real boost on video syndicated through IFTTT, I'm beginning on video SEO, now, and loving the speed, and just got a little bit confused about it.” Well, it depends, Alexander. My most powerful networks have over 200 properties, because generally for anything that I'm going to be like any industry or niche that I'm going to be serious about, I start off with a minimum of three two tier networks. That's just because we have the infrastructure and the building team, and everything, it's simple for me to just say, look, I need three full two tier networks, and a week later I've got them. You know?

If I'm going to be real serious about something, and remember guys a full two tier network is anywhere between 80 to 90 properties. Right? Even at 80, at the low end of it, we're looking at 240 properties if you've got three full two tier networks. That is true in that my most powerful networks are generally in that range or so, but I know I have some syndication networks that are just tier one that have been powered up and have had consistent posting over time, and they've just gotten powerful because of that, because they are all themed really well, and they've got history.

It really just depends. I mean, if you're starting off with newer networks that aren't themed or don't have a lot of life and history to them, if that makes sense, then what you want, you can add more networks, which will be more syndication points, or you can power them up with links and other various things that you can do to power up the networks. You can do one, or the other. If you're starting off probably right off the bat you're going to get faster results with more syndication points, but over the long run, it's actually better in my opinion to power up existing networks because that helps the video ranks, whatever results the networks provide by syndicating to them, it helps to keep those results to stick better. Does that make sense? In other words, the more syndication points you add to a network, the faster the results typically are, but if it's new then the results can slip rather quickly, as well. Meaning, you get initial really good results, but then they'll start to drop.

Obviously, it's going to depend on many, many other variables, guys, but I'm saying just on the way that my data has trended it shows that. That's why if you have a powered up network, typically the results that the syndication provides will stick for longer. All right? Way back when we had the first version of Syndication Academy out I mentioned that, because I mentioned that for example you could stack multiple tier one networks, first tier networks to a YouTube channel and you'd get faster ranking results that way than using two tier networks, so what I'm saying is let's say you had 10 single ring tier one networks that you wanted attached to one YouTube channel, right, that would be essentially what 200 properties, roughly 200 properties. That's going to get you really fast results, but a lot of the times those results will start to slip somewhat quickly.

This Stuff Works
It would be better, instead of having 10 tier one networks, it would be better to say, let's say you had three full two tier networks, which would be 12 networks, but the two tier networks tend to help the video rankings to stick longer. That's been something that I've noticed for years. Again, with my own data if I can theme a network and power it up with links and then continue to publish to that it seems to get a lot stronger whether you have more and more syndication properties or not. At some point it's like a level of diminishing returns. Right? Once you cross that point it's really unnecessary to add additional syndication points. I think it's better to power up what you already have. If that makes sense. Okay? Anyways, you can play around with that. Yeah. Obviously if you're just starting off with new networks, more is better. More points are better. All right.

IFTTT Properties & NAP Citations For Local Sites

Next is, “Is those IFTTT properties a good place to add any IFTTT citations for local sites? Same thing with PR, NAP, and embeds.” I guess PR, must be press release. Yeah. Guys, anytime you can drop an NAP citation into a post or anything like that, as long as it's not been like spammed into it, like if you have a good call to action at the end of a post and you want to drop the NAP that's a good place to do it. Those all count as citations, guys. You can have a citation on a blogger site, and a Tumbler site. Yeah. If you want to drop an NAP into blog post that's perfectly fine.

Same thing with press releases, guys. Most press release companies are going to have a section where you put your contact company details anyways, the NAP details, especially and even more and more PR sites now are actually allowing structured data for that so you can mark that up the NAP details with the local business markup, or it's done on the backend, in other words, there just text fields, you enter in the company data and the PR company adds the structured data for where it's published on their site. Now, the syndication points, the press cables that pick them up, most of those will strip that out, but it doesn't matter you still end up with the NAP details, citation details, it's just an unstructured citation at that point. It's absolutely valuable to do that. Make sure you're using a lot of brand anchors for that, though, you don't want to use keywords and stuff. All right.

Next one. “Is it better to have,” and we're going to skip probably, I don't know, how many questions do we have? Because we got some people that posted a lot of questions in a row, guys, and we cannot do that. We need to split the questions up, so that it's fair for everybody. I'm going to answer this one, if we have time, we'll come back and answer is next one. “Is it better to have more accounts as tier one to the YouTube channel, or have one and a few tier one rings, and then add the bulk?” Yeah. I already answered that one, Alexander. Again, you're going to get faster results with more tier one properties, but your results will stick longer if you use tier two.

I don't go out to tier three, because there's just too many, it's too many steps chained together that if something goes wrong anywhere it breaks down the whole system, so I don't do that. I don't do tier three. I mean, I've done it, but I don't do it, because it's too many moving pieces, in other words. I like to go out to tier two and that's the extent. If I want more and more, I just add more networks, more tier one's and tier two's. I don't bring it out to tier three. I haven't seen any benefit in doing that, and it's just more work and more hassle. Okay. Like I said, if we have time, Alexander, we'll come back.

This Stuff Works

Do You Focus On The Main City Or Do You Focus The Root Domain On Anything At All (Maybe States)?

Don's up. Don Johnson. That's awesome. He says, “I understand the concept of using city subdomains for local businesses, but then for the root domain, do you focus on the main city or do you just focus it on anything at all, maybe state?” Don, I always just use that as like the brand site. If there's a corporate headquarters then that's what I'll target the site, the root domain for, will be like the corporate site, so it will, if there's a corporate headquarters like a physical location, then I will reserve the root domain for that. If you are using, we can talk about structured data again, but if you're using organizational markup and then you have separate locations, then, you would use the root domain for that. Then, all your separate locations would be listed on subdomains, if that makes sense. That's typically how I do it.

If you don't have a corporate headquarters, then you can use, in other words if you've got all of your locations already built out on subdomains then just use the root domain, at least this is the way I do it, I just use the root domain as literally like a brand website, and it's more or less just a billboard, like an online flyer that says this is who we are this is what we do, and the pages on the site are the locations page, the about us page, and the contact us page. That's it. That's all that's necessary. Unless, you're going to be blogging from the root domain to the tier one branded network for all of the subdomain locations in which case you want to have a blog and you want to have categories to match each one of the locations, so that whenever you create a post and if you're blogging from the root domain to do all your link building and content syndication from one website, and from one WordPress site as opposed to multiple subdomains. That's how I do it, for the most part, guys.

We talk about this all the time, but when you have multiple locations, I always try to just build the single tier branded syndication network and then do all of my blogging from the root domain to cover all the subdomain locations, and then after a period of time, and syndicating multiple posts, and checking rankings, and that kind of stuff you'll notice that some of the locations will respond well to that, but then some of the subdomain locations won't, and the ones that need the additional push, you can always go out and create locations specific syndication networks for those subdomains that need the extra push, and then blog directly from those subdomains. Remember, try to get the best results with the minimum amount of work. One branded network is all that's needed for multi location, your blog from the root domain, cover all of your subdomains from that same blog just make sure you match categories with locations. If that makes sense.

Marco: If I could just add something, one of the basic principles of our Syndication Academy and RYS Academy is to brand. We create a brand and we associate the brand, the keywords to the band, we don't just chase keywords, we don't just chase location plus keywords we actually teach you, or tell you, build your brand and then-

Bradley: Right.

Marco: Associate the keywords to it, that's why what we do works so well. That's what sets us apart from everybody else, because there's hardly anyone online, right now, teaching you to do it like the big boys do it. Create your brand, associate the keywords to the brand, and then everything else just flows in. Whatever you do, after that, whether you're blogging or doing a podcast, whatever it is that you're doing, in your social media, whatever, it's always pushing the brand and the keywords. The brand and the services. The brand and your product. It's brand, brand, brand, and then the bot, once you hit it over the head enough, it's smart enough, oh, okay, so I need to associate this brand with this set of keywords and that's when the magic starts happening, when the bot, I call it training the bot, but when the bots been trained that way then all sorts of good stuff starts, it just starts to happen.

This Stuff Works
Bradley: Yeah. Totally agree. That's part of what we talked about with the Crowd Search webinar is that association that is made by the algorithm, I mean RankBrain, guys, it learns. Right? It's machine learning, but it's learning nonetheless. Over time with those associations are made and stored, so it ends up adding weight to the site. How I was introduced into the concept was called site weight. All things being equal if you add two, let's just say plumbing sites that had the same, you know, virtually, or comparably the same SEO and the same off page SEO. I know this is obviously hypothetical, because it's damn near impossible for that to be the case.

If those two were the same, everything else was virtually the same, then the site that had more brand mentions and more navigational searches, which people like searching for the company name, the company name contact information, company name, location, that kind of stuff, that site will out rank the other one, every time, because it's getting more weight by Google, in other words, it's a more authoritative brand. The algorithm determines that through search history and a lot of the other things, the semantic relationships and all that stuff, and that's in part why it works so well, so thank you Marco for bringing that up.

Don, yeah, this last thing is on the main domain, that's what I'm talking about, anything you're talking about smaller city pages that aren't worth an entire subdomain. I get that. That's fine. That's absolutely fine to do that on the root domain. I would just have a locations page that also links out and use the organizational structure data markup. Then, you can, I cannot show you an example, I wish I could, but I do that for some of my sites that have multiple locations. You set a locations page, you mark everything up, you list all of your locations, everything is marked up correctly. It's very, very powerful. Then, like I said, the root domain you just focus on, if you have a physical location for a corporate headquarters, you make the root specifically about that, but you can have all the other locations listed, like I said.

If you have smaller city pages and stuff that aren't worthy of a subdomain, like you mentioned, that's fine. You can put all those on the root domain, as well. What I would recommend with that though, that's why I said, you don't for a lot of times, and I don't want to over complicate this, because I don't know how experienced you are, Don, but a lot of times people will put local business structure data with JSON LD markup in the site header, which is fine, but in a case like this where you are going to have a locations page and potentially smaller city pages hosted on the root domain, you don't want to do that. What you want to do is on the locations page use the structured data markup, and that's fine. Guys, as per Google's best practices when it comes to structured data, they say it doesn't have to be on every page of the site. It only needs to be on a locations, about, or contact page. That's it.

Google will read, as long as you don't have bot blockers on there, Google will read it and will recognize and associate that business with that markup. If that makes sense. For something like that, you don't want to put it in site wide, is what I'm saying. You want to add that code specifically to the locations page and then for each one of your smaller city pages I would inject structured data into each one of those individual pages for that specific location. If you don't have, you say smaller city pages, they might not have physical locations, anyways. If that makes sense. All right.

This Stuff Works
We could go into a whole, maybe some day we'll do a separate webinar just on structured data stuff, because I know we get questions about that all the time, too.

Do You Add A Link To Your Money Site Using A Keyword From The Text In The Curated Post?

James says, “If you curate content on a web two from another source, can you add a link to your money site using a keyword from the text in the curated post, as well as linking back to the source, of course?” James, I don't do that. I don't edit or modify the text that I'm curating at all. I don't know what the legalities are of that, because I don't know, I don't do it. Does anybody else have a clear answer for that?

Marco: I would say that you're changing, if you're adding a direct quote right from that website and you change it, then it's no longer.

Bradley: That's right.

Marco: A direct quote. I mean, I know it's not best practices when you're writing something up, so I don't see why you would want to do that anyway. I don't know what it is that he's looking to accomplish by doing that. I'm not sure. You don't need to. You just do the proper citation and you move on. You don't want to-

Bradley: Yeah.

Marco: Give yourself extra work, because it works perfectly well.

Bradley: James, the only reason why I would see if you were curating content from another source on your own blog, for you to change the text and add a link is just so that you can link back to whatever, and drive visitors through that link to wherever you are trying to send them, or for SEO purposes, but the point is you've got your commentary section, that's the content that you write, or that your team writes, or whatever, your writer, your curator, that's what they write in between curating sections of the post. Right? That's what's called commentary. In those commentary sections you can create links to whatever you want.

You can use the anchor text links, whatever types of links, whatever types of anchor text you can send people wherever you want. I'd recommend not altering the curated content at all. Curate it exactly as it was written, where it was originally published and then cite the source where it was published and then add your link into the commentary section. There's really no reason that I know of without knowing more about your specific situation, James. There's no reason for you to edit the curated content. I recommend that you don't do that, because again, I don't know what the legalities are, but I wouldn't want to alter it in any way. Okay?

How To Syndicate Content To A Jimdo Website?

Ivan says, “Hey, guys. I asked a couple weeks ago on number 126, is it worth the effort to treat tier one blog components as money sites? I took the time to build a website on Jimdo.com, and I saw some back links inside my search console. How can we post to it automatically if it's not inside IFTTT?” Ivan, that's a good question. You'd have to look for potentially maybe another application that would connect with Jimdo, IFTTT does not. I don't know if Zapier does. There's also another similar service called Delvr.it, D-E-L-V-R dot I-T, I think it is.

Those are all services similar to IFTTT. You might want to check and see if Jimdo connects with any of those. I don't know if it does or not, but if it doesn't then you cannot. I mean, there might be a plugin that will post to Jimdo, as well from a WordPress site, but I don't know that. I don't know of any off the top of my head, but that doesn't matter, I mean, you can still use Jimdo, you just won't be able to use it as part of your syndication network, but you can still use it as a tier one link. It just won't be an automated thing, unless you can find an app that does it. Okay.

Marco: I think there's a plugin that does that. I cannot remember what the name of it is, off the top of my head.

Bradley: Does Snap do it?

Hernan: Yeah. Maybe, Snap does it.

This Stuff Works
Bradley: [crosstalk 00:35:09] plugin.

Hernan: Yeah.

Marco: There's a bunch of them out there. I mean, they've come up with a bunch of others that could possibly do it. There's one called Hyper Social Buffer, I think it is. I'm not sure whether it does it.

Bradley: Yeah. I don't know, which networks this post to, guys, but next scripts, Social Networks Auto-Poster, I know that's one that a lot of people use for stuff. I mean, that's all you got to do, Ivan, is just go digging around see what you can find. There might be a plugin on another app that will do it. If IFTTT doesn't do it, you got to look for another solution. If you cannot find one that will work, then, again, you can still use Jimdo as a tier one property, it just won't be an auto syndication point. Okay.

 

Do You Have Any Kind Of Index Or Searchable Database Of The Time Stamps With Topic For All Of The Past Hump Day Hangouts?

All right. Columbia's got several in a row. We'll try to run through a couple of them. “Do you have any kind of index or searchable database so that time stamps with topic for all the past Hump Day Hangouts, there is so much great info here it would be great to have.” The only thing that you can do, Columbia, and we add time stamps, which helps quite a bit, but the only thing you can do is just use the search function in the YouTube channel. If we go over here, we'll go to [crosstalk 00:36:23]-

Adam: We do have them in a playlist, though, so you can at least go into the playlist.

Bradley: Yeah. If you go to view channel, so just go to YouTube.com look for Semantic Mastery, it will come right up, and then right here when you click on the channel you'll see this little spyglass icon, you click on that, it says search channel, and that's where you can type in your query and because we add timestamps the YouTube search function within our channel works fairly well. I know the YouTube search is kind of shitty overall in YouTube for the most part, but it works fairly well on our channel, because we actually add the timestamps to all of our videos. Okay. That's the best thing we-

Marco: I think you can also do a playlist search. If you go to a playlist, to Hump Day Hangout playlists, I think you can search the playlist.

Bradley: It says search channel. I don't know how to search playlists. Yeah. I don't see a specific search for playlists. There might be a function, I just never seen it. Anyways. Yeah. Personally, I would just search the channel, but if there is this playlist search function, then try that, too, I suppose. Okay. All right.

What Is The Maximum Number Of Separate Tags That Are Safe To Use?

Next. “With regard to tag stuffing, how many separate tags would be the maximum? Be safe.” I don't know, Columbia, honestly, I've never stuffed enough tags into a YouTube video. I've just never been real heavy on doing a whole bunch of tags, because I always try to keep my tags very focused around the singular keyword that I'm trying to rank for. Right? I don't know. Does anybody else here know how many tags? Personally, like I said, I usually will keep it to about five to eight tags and they're usually very focused around my primary keyword that I'm trying to rank for. Anybody else got an answer for that?

This Stuff Works
Marco: No.

Bradley: Okay.

Adam: I haven't heard of any hard and fast rule. I would probably go by user experience and finding your niche, and keep it pretty simple.

Bradley: Yeah. I mean, all I do Columbia is, well there's a few things that you can do. One is if you use the plugin TubeBuddy, TubeBuddy's a great plugin, which will show you the tags of similar videos, what their tags are and it will show you the popularity of that tag. In other words, how often those tags occur in similar videos, that kind of stuff, so that you can figure out which are the most weighted tags, or the most common tags so that you can match those. TubeBuddy is a great tool for that. It's a Chrome plugin, or it's a YouTube plugin, I guess. Anyways, it's called TubeBuddy, check that out. It's pretty cool. There's some other tools that do similar stuff where they'll like scrap tags.

Lisa Allen has one, it's called, TubeViperX I've seen the icon over here, it's called TubeViperX, so she's got one. There's another one called, Tuberank Jeet, or something like that. I don't know. There's a bunch of tools out there that you can find that are like tag scrappers, and some of the tools will show you the tags in order of priority, and that kind of stuff. You can use stuff like that, but typically, for me, personally whatever my primary keyword is I usually end up adding that tag as well as any local modifiers as individual tags like the city names, and then a couple slight variations of my primary keyword. The most closely related variations, and that's it. My tag list for any given video is usually no more than eight tags. It's anywhere between five to eight tags, tops, and that's because I am always trying to hyper focus around one singular keyword for each video. Okay. That's just the way that I've done it for years.

Marco: I have an idea for Columbia. All of our videos on YouTube, or on the playlist, they're titled Hump Day Hangouts, Hump Day and then Hangouts, one word, [inaudible 00:40:37] and look for the keyword and that'll search the Hump Day videos.

What Is The Effect Of Changing/Approving Tags After A Live Stream Video in YouTube?

Bradley: Cool. Awesome. Thanks. All right. “Is there any problem with changing and approving tags after you've live streamed a video channel?” No, Columbia, not at all. You can go in and edit those at any time. That's not going to hurt anything. I've played around with like if a video doesn't rank, is it ranking as well as I want, you can go in and kind of mess around with the tags a little bit, but give it a few days and see what happens, because a lot of times you won't see changes. I'm not saying changing the tags is going to have any effect on your video, all I know is I've done that, and I've added tags or removed tags, or replaced tags, and I've seen movement. Just to let you know, it's not going to effect anything. I mean, it could affect a video negatively, but you just have to play with it and see. If that was the case, you just switch it back to what it was before. All right. Look at that, that's Napoleon Dynamite's profile [inaudible 00:41:31], that's awesome.

Ranking Using 301 Redirects

Joe T, says, “What's the best way to rank using 301 redirects?” Well, there's so many different answers for that. 301 redirects can be used for a million things. We use them for Switchbox SEO, mainly. Terry Kyle, coined that term, Switchbox SEO, so you can go to Terry Kyle's blog and read about it. We were using 301 redirects anyways, but that kind of really opened up a whole lot of doors for us, as far as, things that we do with 301's. We used to use 301's for a lot of real nasty stuff, we still do, for a lot of real nasty stuff, but not in the same way that we used to. I like to use 301's obviously for cloning the sites and building links to my domain as opposed to my clients domains. That way I keep some level of control, in case they don't need me anymore.

We can use 301 redirects, what's great about 301 redirects is if you do all your link building to a domain that you have full capability of removing redirects or redirecting somewhere else, then that's why it's called Switchbox SEO, because it's like you can turn it on and off at any moment. If you're doing something particularly nasty and it ends up causing some problems, you can just open that redirect. It's just like opening a switch. Right? It cuts that negative link juice off from whatever the destination was, where the redirect was. There's a lot of stuff that you can do with 301 redirects. Again, we could cover that for an hour, and that's a little bit too broad of a question for here. You guys want to comment on that, at all?

Hernan: Yeah. If it's cheap, since we are doing it with X, Y, Z, or dot links, or whatever you want to do, if it's cheap, and if it can protect you, go ahead. Why not? Some people will, I usually like to do it with domains that I can own, and that I can control.

Bradley: Right.

Hernan: That's why I'm saying dot, X, Y, Z dot link, you can do it with URL shorteners, but most of the time you cannot change the destinations and you do not control them. You know?

This Stuff Works
Bradley: Right.

Hernan: Some people will actually go ahead and make the mistake of doing [inaudible 00:43:51], which we do not recommend, if you're doing nasty stuff, unless you are a part of RYS Academy of course where Marco will teach how to go through that flawlessly, but in any case, I would suggest that you go with X, Y, Z domain, dot link domain, cheap one dollar a year domain that you can reuse, that you can spam, and it doesn't hurt you.

Bradley: Yeah. Okay. “I get emails promoting XRumer backlinks, can you rank today with XRumer links, and if so, how, without getting penalized?” No. I wouldn't do it, Joe. It depends on if you're spamming a web two property, for example, that's one thing. If you're spamming a citation, or a press release, again, that's one thing, but I wouldn't be trying, I would have XRumer backlinks pointed within three tiers of my, within two tiers for sure of my money site. It's just spam. I mean, look, guys, and when I say XRumer links, I'm assuming, correct me if I'm wrong, but aren't XRumer links mainly blog comments, and forum profiles, and stuff? Isn't it like real spam stuff? I don't use XRumer, that's why I'm asking.

Marco: I haven't used it in so long, that's how it was. It was mainly comment spam.

Bradley: Yeah.

Hernan: Yeah. Comment spam. All the way. I mean, they still work, but as far as possible from your money site.

Bradley: Right.

Hernan: You know? We still use Spam Tools, but as far as possible from the money site. More over now that we feel now, Marco came with the news of saying, hey, guys, you know, Google is going two or three tiers deep, so if you can go for tier four, or tier five for XRumer that would be a good idea, actually.

Bradley: Yeah. You can use them for example, like YouTube videos, man, I know I've ranked YouTube videos using nothing but comments, before. It's been a while, I haven't attempted it in quite a some time, but I mean, YouTube videos like press releases, citations, things like that, that can withstand that kind of spam. Yeah. But, remember we always talk about treating your tier one properties as extensions of your brand, so in other words if you want to spam a citation, make sure that it's a no follow link to your money site, for example.

Because you don't want to spam something with a do follow link, a tier one property with a whole bunch of comment spam it can end up hurting your money site, the final destination. You don't want to do that. If you got a press release, or something like that, that you're just wanting to push up and spam it, most of those types of cites will withstand it, that kind of abuse, but again we recommend not spamming your tier one properties, for the most part, because you want to treat those as extensions of your brand. Tier two, fine, if you want to spam your tier two properties, do it.

Marco: If I can clarify. We're not saying that spam doesn't work, because we still use GSA. In fact, we use fiver GSA gigs and the links come back showing adult business, which means porn. Right? [inaudible 00:47:15]. They use porn links to drop our links in, and this still works like gangbusters, it still ranks, but you have to know what you're doing. We throw a double spam filter in, so that the links come through squeaky clean. If you don't know or don't understand what I just said, don't do it, because you'll get in trouble.

This Stuff Works
Bradley: All right. Toby's up, “Do you use aggregate rating? Have you ever seen the results in Google that have the star ratings on them, like the image below, image of a four out of five star rating on a website. Pretty badass. Right? Did you know that those are actually super easy to get, and Project Supremacy Plugin can do that for you in about 60 seconds.” Okay. I haven't played with Project Supremacy Plugin in quite some time. We have it. I just haven't messed with it. “Yes, the site above got its reviews and star rating generated with the plugin.” Okay. Let's see. “How do you get those star ratings to show up? It's actually through a very specific JSON-LD scheme attack, aggregate rating.” Yeah. That's right. That's been part of that plugin since it was launched. Right?

Yeah. I'm familiar with that. I've got a client site that we tried a million things with that we just cannot get the star ratings to show though, including Project Supremacy plugin, it hasn't worked for that. I've banged my head against the wall for months with that site, and we still cannot get it to work. The particular schema tag is read by your site on Google star rating with amazing ease.” It sure sounds like a pitch, but anyways, I don't see a link, so we're going to move on. It's a decent plugin guys, there's no doubt. This really isn't the place to-

Marco: Yeah.

Bradley: Promote the shit out of somebody else's stuff.

Marco: Yeah. This is not the place for that, for somebody else's and not only that since most of the people on Hump Day are beginners. They're going to go and spam away with five star ratings, and get a schema spam penalty for fake five star ratings, fake reviews-

Bradley: Structured data spam.

Marco: Structured data spam.

Bradley: Yeah.

Marco: Absolutely. It's a great way to get yourself in trouble if you don't know what you're doing.

This Stuff Works
Bradley: That's right. I know, because I've gotten those manual spam action notifications in search consoles that says, structured data spam. You can get them cleaned up and reversed, but why would you want to raise a red flag? I'm not saying, don't use the stuff guys, just use it correctly. Use it right. For example, I've got a client that has an ungodly amount of real reviews from real customers, and we're having a hard time getting it to show on his site, so that's not structured data spam, but I have gotten that manual spam action through search console before and so have many others.

Marco: Just to finish this up. How many real people give everything five stars? I mean, real people give everything five stars and a review, just these fabulous reviews that just don't look natural. You got to think of it that way, what looks natural?

Bradley: Yeah. We're almost out of time. There's the five minute warning. I'm going to roll through just a couple very quickly. Columbia's got several here, again. Columbia, just for next time, I don't remember seeing your name before, so I'm sure you didn't know. Toby, thank you by the way for mentioning that, just split your questions up, so it allows other people to get their questions in as well. It's only fair. All right?

Can You Have Multiple Verified Websites For Cards And End Screens?

Columbia says, “I wanted to have an end screen link from the YouTube video directly to my author, clients, books page on Amazon, however, Amazon, is not on the approved vendor list for YouTube. Is there a way to link directly out to the end screens, or do I have to go through another site, and then from that site send it to Amazon?”

What I recommend, Columbia, is set up a bridge page, which in other words, a page on one of your domains, that you can add as an associated website, and I saw your questions above these, so this will make sense in a minute, but if you add your own domain as an associated website, then you can use the end screens and cards to link directly to any page on that domain. Then, you can have the call to action on that page with the link that clicks over to the Amazon page. Does that make sense? You send people to a page that has maybe some more information about the product, the book, whatever, in your case it sounds like a book, and then from there you have a button or a link that links over to the actual Amazon product page. Does that make sense? It's a two steep, because you cannot link directly to Amazon, because you don't own that domain. Does that make sense? All right.

Next, Columbia says, “Can I have multiple verified websites for cards and end screens?” Yes, Columbia. Inside YouTube, excuse me, let me jump over here, real quick. That's why I want to answer these questions, because I know these are questions that a lot of people ask about. Go to your dashboard, and then go to channel, and you want to go to advanced, and you're going to scroll down, and right here where you see associated website, you add your domain in there and click add, or whatever the button says at that moment.

Then, what you have to do is make sure the domain is connected within the same Google account to Google search console. You have to verify and connect, well, connect and verify your website to Google search console within the same account as your YouTube channel. Okay. I mean, you can do it if you're adding another account as a manager, you can do all that kind of stuff, but just because yours is new, I recommend using the same Google account for the search console verifying your website, there.

This Stuff Works
Once you verify it, you come back over here and you refresh the page, or it will say, or it will have a verified button, you click verify and it will turn green and say, success. Now, if you want to add another website, you can add as many websites as you want, at least as far as I know, I've never run out of, I've never been told that I cannot add another verified website. You just click remove, and you add the next site again. That does not remove it as an associated website. It's still connected and can still be used, even though you clicked the remove button, it can still be used and now you just add another domain in here and click add and it will say verify, and it will prompt you to add the next domain to the search console. That's it. You can have multiple domains, that are called associated websites. All right? That's perfectly fine to do.

What Is The Difference Between Verified Associated Site And Linking To Sites In The Description?

All right. I'm almost done. I know we've got two minutes. “What is the difference on how it works for verified associated site verses linking in the site, and the description?” Well, because in the description of a YouTube video you can link to any link you want, you don't have to own the website, you don't have to verify, you don't have to do any of that. You can link wherever you want within the description. As an associated website, that gives you the ability to link via end screens, and cards. It used be able to link through external annotations, but they've done away with external annotations. Right? Now, it's end screens and cards. That's how you do it. You link within the video to an associated website, which has to be verified in order to be an associated website. The video description, you can link to whatever you want. All right?

What Are Your 3 Favorite Video Rank Trackers And Why?  

“Three favorite video rank trackers?” I've only got one. It's proranktracker.com. That's the one that I use for video rank tracking. That's it. I don't use three. I don't have three favorites, because I only use one. I have for about a year and a half or two years, now. It's proranktracker.com. It's awesome for videos. All right? All right, guys, I'm sorry, but we've got to go. I'm going to answer this real quick, because I saw it, it says, “Hi, everyone and thank you for letting me be a part of this. I'm brand new to SEO, please bear with me, if my question sounds stupid.” No. There are no stupid questions, Ala. “I'm based in Denmark, in Europe, and my question is, can I use a home address to register my business for local SEO?” Yes. Absolutely, you can.

If it's your business and you're running it from your home, yeah, absolutely, that's totally legit. Okay? I would not register other people's businesses for lead gen to your home address. I would certainly not do that. I don't know about how it is Denmark, but in the United States I set up virtual mailbox places, and not do that, but for your own business, yeah, use your own home address. It makes no difference. There's no reason you shouldn't. All right, guys. That's it for Hump Day Hangouts. Sorry. Man, we got to most of them. Sorry, guys, just a couple of you didn't get answered. If you want you can post your questions in one of our groups in Google Plus, or Facebook and we'll try to get to them there, otherwise, we can answer them next week.

Adam: Sounds good. Remember if you're new to Semantic Mastery, please check out the syndication Academy, syndication.academy and don't forget to sign up for Marco's webinar, we'll put the links up there, again, so get signed up.

Bradley: Awesome. Yeah. Guys, don't forget to check out that, Lori, says, “I really wish you would do a webby on markup.” We can, Lori, we probably will. I'll talk to Marco about it, and Hernan, and we'll get something scheduled for that. I think we should. All right, guys. Anyways, don't forget to go check out the Rocket Video Ranker Pro webinar, it's a really, really cool application. It works really well. I endorse it, so check it out, and we'll see everybody next week. Thanks, guys.

Hernan: Sounds good.

Adam: Bye.

Marco: Bye, everyone.

This Stuff Works


How Do You Check Whether An IFTTT Network Has Been Properly Set Up?

By April

In episode 126 of our weekly Hump Day Hangouts, one viewer asked how one could check whether an IFTTT syndication network was properly set up.

The exact question was:

I paid someone to create an IFTTT network for my youtube channel. Is there a simple way to check to see if it is actually setup and working? Yes, I uploaded a video to my youtube channel and checked one of the many blogs to see if it was sent. I didn't see the video forwarded to the blog. Does it take days or seconds for the IFTTT links to become active?

This Stuff Works


Is It Worth It To Treat Tier 1 Blog Components As Money Sites?

By April

In episode 125 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if it was worth the effort to treat tier 1 blog components as money sites by using JSON LD, schema, and other SEO strategies on them.

The exact question was:

Just joined the Syndication Academy,

( HDHO is great, free stuff helped me a lot, but the full training is AWESOME!!)

Maybe this question will be answer during the course but here it is:

Is it worth the time and effort to put things like Schema Markup (local Business), Json ld, javascript, ect, into the Tier 1 blogs components (WordPress.Blogger, ) ?

I mean treating those properties like they were “”Money Sites””.

Thank you

P.S. Looking foward to Marco's webinar and SM RYS Secrets!

This Stuff Works