Does Setting Up A Syndication Network And Google Drive Stacks To Build Location And Topical Authority Help With Ranking The Money Site?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 237, one viewer asked if setting up a syndication network and Google drive stacks to build location and topical authority help with ranking the money site.

The exact question was:

2 part question: (1) reference syndication network and Google Stack Drive. Does it make sense to build out a syndication network and Google Stack Drive (Option 1) Geographical location (example: Dallas area) to provide GEO authority links to multiple lead gen sites for the Dallas area. (option 2) General contractor google stack drive with its own syndication network that points to multiple lead gen sites (example: plumber, tree service, concrete, house demolition, etc.). In other words, set these up to provide authority link to money sites? If so, what would we use for an address (just use downtown post office address). Thanks in advance.

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Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

By April

 

In episode 234 of our weekly Hump Day Hangouts, one participant asked about the possible reasons why IFTTT turns off T2 recipes in some older accounts.

The exact question was:

I have some older IFTTT accounts and when I went to login to IFTTT i noticed all my T2 recipes have been turned off. Any idea as to why? Too many rss feeds so iIFTTT turns them off because it looks like spam? All are reenabled so its working fine now.

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Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access To?

By April

 

In episode 231 of our weekly Hump Day Hangouts, one participant asked if it is okay to create a new IFTTT ring for an account that had social media accounts we no longer have access to.

The exact question was:

I would like to use IFTTT for an account that had social accounts created by another SEO agency. We no longer have access to those properties. Is it ok to just create a new ring?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 234

By April

Click on the video above to watch Episode 234 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Alright, we're live. What's up, everybody? Welcome to Hump Day hangouts for the first day of May 2019. We have a really special guest for you guys today, which is gonna be awesome. But before we get into that, I want to go the round robin and say hi to everybody, because we don't have Adam secretary today. Would.

Bradley: You forgot the episode number? 234.

Hernan: Oh, there you go. Now, you know, that's why we get we keep them not because he's handsome. Do you know? And so let me get this in order. Okay, so I got Adam. What's up, Adam? Are you doing man?

Adam: Hey, I'm doing super well. Thanks so much for having me. But awesome book.

Bradley: But remember, that's not the same Adam that everyone's used to seeing.

Hernan: So I get Yeah, I'll get to that in a second. I get to that. What's up, Marco?

Marco: Sorry, I was talking to a dead mic. I'm good, man. Mayday. Let's celebrate communism.

Hernan: Hey, what's up, Bradley? How are you doing, man?

Bradley: I don't know how to follow that. So good to go, man.

Hernan: All right, awesome. Okay, cool. So uh, so yeah, in case you guys haven't noticed yet. We have Adam from Loganix today with us. And it's really, really cool to have him on board. We have been, you know, promoting his products and whatnot with great pleasure. And it's a great pleasure to have Adam. And you know, before we go into that I wanted to give you guys a round down of announcements, which I got from our main man, Adam Moody here, which is basically if you're new to Semantic Mastery, welcome. Don't forget to subscribe to the YouTube channel. If you're watching this on YouTube. If you're watching this live, thank you for being here. If not, don't forget to subscribe and whatnot. If you want to get a repeatable step by step system to rank your websites, don't forget to get the SEO Battle Plan which you can get by going to https://www.battleplan.semanticmastery.com.

You can also go to mgyb.co for all your done for you SEO Services, everything that you need over there. And if you're ready to take it up a notch, you can always join the Semantic Mastery MasterMind which is pretty awesome. We have local business owners and agency owners and that is pretty cool over there. And I just wanted to give these guys you guys a tease about this is that we're getting a facelift on our flagship GMB program. So we're going to talk a little bit about that later on as well. So with that being said, I think that I didn't miss anything that I missed anything, Bradley?

Bradley: Subscribe to our YouTube channel.

Hernan: There you go subscribe to our YouTube channel. So with that being said, we have Adam Steal from Loganix. What's up my man? It's great to have you here. We've known each other for quite a while, right?

Adam: Yeah, I think we've sort of mutually been following each other. I don't know probably since what I want to say 2012, 2013

Bradley: something like that. Yeah. Yeah, we're all guys been in the industry. Well, Semantic Mastery. We started this as a company, I think in 2013. Or maybe it might have been. Yeah, it's been a while. So it's been a while.

Hernan: So and I like that T-shirt that you haven't, man. It's pretty cool. Yeah, it's pretty good.

Bradley: You got it. You got it. Alright, so So yeah, so just as a proper introduction, Adam is the owner of Logan x Loganix not I asked him he said Potato Potato. So but you guys know I've talked about him a lot. Hands down. It's the best citation cleanup service out there. And also, he's got the monthly citation building which is really nice as well as social profiles and you different types. They're both structured and unstructured citations that get built, it's really good service. It's like the Cadillac of citation services as opposed to you know, the other services that are much more like compact cars are the way I look at it. And so typically when I have any clients that need citation cleanup, which happens fairly often, you know, that's I always go directly to him, even though there are other vendors out there that might do stuff cheaper, they don't get as good as results.

And so, you know, by the way, citations are not the only thing that he does over there. That's just typically what I talk about because that's the service that I use the most but I know that Adam has put a lot of work into recently adding a lot of additional services and more higher-end services as well. So if you guys haven't had a chance to take a look at it, I am going to drop my affiliate link semanticmastery.com/loganix and you can go see what all kinds of services he has. Great white label service guys, again, if you've got, if you've got lower end clients, you might it might not be the best time idea for you but a lot of you guys are doing well with your clients and it's a great service because it's it the reports are beautiful all of that so I can't say enough good things about Logan extra service.

Adam: Thank you, Bradley. I appreciate that. Very kind.

Bradley: So with that we also you know, I guess Adam you got anything cooking on your end like is, you know, anything new services that you want to talk about or anything that you've been in, that's been in recent development or anything industry, you know, industry news or industry related, I should say that you'd like to shine some, some of your expertise on right now or what?

Adam of Loganix

Adam: I guess it's a little bit of both. For starters, I've been heads down focusing on the link building part of our business, trying to cut the list that we the lists that we previously offered sometimes ala carte sometime previously, by domain authority. Here, we're selling a lot of stuff that was your typical guest post stuff like, you know, you go to the site and you pull up, say, the last most recent 10 posts. And it was like, super, super obvious. Oh, yeah, this is a paid guest post site, or they do paid guest posting. And so we've sort of more or less read our list of that going from, from somewhere of, I don't know, somewhere between 50 and 100,000, give or take, give or take 10,000 sites on our list to something a lot smaller, somewhere to the tune of, I don't know, five, six, maybe 700 sites total. And we just reply to very strict criteria, both quantitative so metric related stuff like they have at least 500 monthly organic visits as per Ahrefs and more qualitative stuff like pull up the last 10 posts, read every single one of them. What's the content quality, who was the author? Where's the author from? What else have they written? Is their social engagement? Are there comments? Who are they linking out to go check out the site they're linking out to etc, etc, etc. So just making sure that it's not, it's not stuff that's going to get our customers in trouble down the road. So that's my life has pretty much just been that for the last three or four months and probably for the foreseeable future.

Possible Paid GMB In The Future

So there's that and then on the news side of things, something that's kind of caught my attention lately and I'd love to get everybody's opinion on it is paid GMB in the future. Are we looking at a future where we're paying? Our everybody in GMB is paying per lead? Are we looking at a future where we're paying a monthly fee to have a GMB? What does that do to fake listings? Are they gone or do people just pay or that kind of thing? So my team and I have been discussing that at length the last few days. I think a few tweets from some folks brought that on. I think Alphabet had some pretty not so great. Well, it's still commendable gains, but people are now saying that okay, well, now they need to find a way to make more money and maps is on their hit list, supposedly, oh, and there was some sort of a survey that they had going around. I didn't personally see it. I saw screenshots up, but that they were basically asking questions about how would we pay for GMB? What we'd like to see all that kind of stuff. So it sounds like it may be happening sometime in the near future.

Bradley: It's in the pipeline. Possibly. Yeah. Yeah. You know, I think it's, there's it's multifaceted why they don't want it, you know, could be because they want to generate more revenue, but I also think it's also a way to combat spam. You know that whenever the mobile first index occurred in July last year, it opened up this huge, huge, like gaping hole for spam GMBs. And you know, a lot of us have been taken advantage of that. And so I think that you know, and we knew that the days were going to be numbered, it was that it had a limited shelf life.

But we've always said, you know, it's quite a while you can, and, you know, I've been, I've assumed that one of two things were going to happen was one that it was it could go paid, which would eliminate a lot of spam listings right off the bat, because a lot of people aren't going to pay for spam listings, if they're not generating real revenue for them, or people won't attempt to try to start new ones or number two, would be to require a lot more verification, like submitting corporate documents, for example, in order to get a to register or verify or profile, that kind of stuff. And so, you know, I think that I think that they're going to do whatever they can to kill the spam side of it. And, you know, we've seen a lot of changes over the last maybe six or eight weeks now where, you know, they've done things to try to prevent that. And it seems like, you know, it's the cat and mouse game Adam that we always play, you know, it's that they, they close one loophole, and we find it somewhere else, you know, we crack the code somewhere else. And when I say we, I mean, all of us in this industry. So, you know, I don't, I feel like even if they do go that way, there's still going to be an opportunity.

I mean, for example, I've got a number of lead generation assets that are produced very, very well for me that I'd be willing to pay for. There's no question. And I think if you approach it that way, it's just a cost of doing business, you know, you work that into your overall costs for you know, and pass that off through your the cost per lead and that kind of thing, if you're going to do it that way.

Number two, I think that even if, even if they do that, they're still always going to be workarounds that we're going to be able to, you know, figure out and again, when I say we, I mean us as an industry as a whole, not just us, you know what I'm saying? So, you know, again, it's, every time there's a big change in anything that has to do with Google especially, it's like in you know, Adam, you've been around for a long time. So you get this, but this is more for our audience's benefit. A lot of people run around with their hair on fire, like, you know, the sky is falling, the sky is falling, it's not the case. It's, you know, even if it's a really big shakeup, let the dust settle, figure it out, you know, take a few deep breaths and then work through it and always find additional opportunity. At least that's my opinion. So, Marco.

Marco: I'd like to first and foremost, post to us. Google being broken, of course, I'll let me have a drink. Because every time they do something stupid, they open up another stupid door. And, you know, stupidity kinda. It's kind of like a domino. stupidity Domino, so whatever it is that they're doing somewhere along the line, guys, we're talking about if we knew that how huge the algorithm actually was, right? And everything that they were trying to control, because every time they tweaked something, something else breaks. And that opens a gaping hole. And so we're going to take advantage of that. And then there are things that they just literally cannot control. Because I've mentioned this before. It's part of how the web is built. Fundamentally, there are things that they just cannot do, no matter how much they try, when I want to call it whenever MSN, right? When they try to control it Explorer, and they try to do things their way. It didn't matter. I used to have to code for whatever version of Explorer they were doing because they were trying to go against the W3C and do things their own way. How did that work for them?

Where's Explorer now How? How's that? Where's Edge? I mean, I know its Edge, they had to get rid of the Explorer name, because it sucks. And SEOs, we found a way around everything. That's what we do. That's our job. Or, at least for me, my job is to manipulate to find ways to manipulate them because they manipulate look at it. Now that now, it's an IF. So, we don't even know if it's going to happen. But you know, it's obviously something that they're thinking about whether it happens or not. I mean, if we have to pay for it, we will just charge our clients a premium. And, yeah, they're going to piss off a whole lot of business owners. And I want to see what happens behind that. So I'm kind of looking forward to it.

Adam: Preach.

Bradley: Yeah. So and, you know, I mean, it's interesting is it, whatever happens, well, you know, we'll figure out a way to still monetize it. This is what we do. Like Marco said, so, very cool. Well, just out of curiosity, Adam about your, your link building services now that you've been focusing on building now is it Have you noticed a huge difference since you started really working on the quality of them and in the rank, you know, the, the boost that it gives to ranking with the effect that it has on rankings and even traffic for that matter? Because I know and, again, I'd like to get Marco's opinion on this. One of the things that we all know works really well is not just having links anymore. It's having links that have a true engagement to you know, so activity, relevancy, trust, and authority. That's Marco's ART. You know, and so the fact that you're going out and not just finding places to place links, but also places that have real traffic and real social engagement and that kind of stuff that has to have a significant effect and have you seen that like, you know, consistently?

Adam: You know, Yes and No. I certainly can't point to any beta or anything like that, or tests like good tests that would sort of conclusively say one thing or another, just because most of the sites that we're working on are not, not our sites, their agencies, and those agencies, this is their, these are their clients, and they could be doing a million different things at the same time. So it's very hard to, you know, to conclusively say one thing or another.

A lot of what we're doing is, is sort of based on our own theories we're trying to imagine, okay, you are a Google manual reviewer. You're performing a snip test on this site, what are you looking for? What do you not want to see? What do you want to see that kind of thing? So that's, it's very theoretical. I also think what we were doing previously using topical, like niche specific sites, but ones that certainly engaged in a lot of paid link building like Like I said, before, you pull up 10 of their recent posts, and eight of the 10 were definitely paid. And the two were actually data. They were organic, they're written in house kind of thing. I think that's still working. I think results-wise, I think that's totally still working, I'm not seeing necessarily any more results, per se, have a site up a similar traffic, but what it's forced us what all this sort of scrutiny has sort of forced upon us is, we are now working with sites that have much larger amounts of organic traffic and engagement. And while we may not be necessarily seeing better rankings per se, what we are seeing is actual referrals from these sites or get a referral showing up in Analytics. And in the case of you know, we do a little bit of link building for our own site. And in the case of us, we've seen actual money come from this and that I think that's the, it's great to increase rankings and everything, but the real sort of cherry on top or icing is, is, is when you get referrals and you get the actual sort of return on investment, if you will, that shows up in Analytics.

Bradley: Yeah, well, valid, relevant traffic, you know, from referral traffic, if it's relevant traffic that can convert, you know, and as opposed to just having links, which can help rank and obviously then when people search for specific query, have they find that, you know, that helps conversions too, but in kind of like a two-step approach versus you know, having relevant traffic coming through links from very well placed links, you know, what I'm saying? Like, I think there's a lot of benefit to that. I mean, that's the bottom line. Rankings don't mean shit. It's the revenue generated from them that we all want, you know what I'm saying? So I think that's cool. Marco, you got any comments on that before we get into questions?

Marco: No, I mean, he hit the nail on the head. Because I talked about this last week, right? That when we did the Syndication Academy updated and MGYB. Google is looking for for the finish, right? It's looking for that person that coming through that referral to finish whatever tasks were set for them to do. So they land on your website. That's one thing. But if they bounce, well, it was useless. Because that person did nothing for even though it was relevant and might have come from authority and trust nothing. What happens is that that activity is measured it and I mentioned it that you need to set right remember we talked about this you need to set the goals you need to add Analytics, Google Tag Manager that a Facebook pixel. Everything so that everything is picked up and that person is followed all the way through. And what Google wants to see is they want to see that finish. They want to see that call. They want to see that form fill. Or if you have in them download a PDF or whatever in exchange for an email. All that action is what actually sends. It finishes the signals is the cherry on top, right? Because I mean, Google, and we mentioned this with YouTube ads. Google is sending people through YouTube Ads to you to see what it is that they're going to do that doing the same thing. If you have Analytics on your website, you have Tag Manager, you're following them, you're cooking them, then, of course, they're going to be followed and everything that they do is going to be seen. That's the art of ART – activity, relevance, trust and authority activity on the link. How did they act and react when they got to the destination? Did they finish? Did they leave it halfway? Did they come back? That's why it's so important to have a cookie. Because the person may not finish the action on that day, but let's say they came back 15 days later, I still counted that cookie. Right? So that's why we want all of these things so that we sent. This is one of those times where you definitely want Google to get all of these signals. We hide a whole bunch of shit from Google. Right? Tier two and out, putting your golden frame in your tier one, branded, you want Google to get as much information as possible about what people are doing when they engage with your links off-site. And when they come on site, how they engage with, I saw on his t-shirt with content, right with links, how do they engage with it? Do they like it? You know, Google, you can bet that the following that heat map the following that person. They're seeing everything that person knows that's the most important part of the links played a vital role in this because how else is Google going to get those signals? If not through links?

Bradley: Well said my man, all right, well,

Adam: I was hoping I could just add one more thing to that. We've been doing in order to get all these new links, there's a tremendous amount of outreach that is involved. And one thing that we've seen not only improve the amount of referral traffic that we get from these placements, but also the conversions themselves is an actually on the outreach side of things. The sort of the amount of emails we get back accepting our content is when we go to these websites, I'm certainly not the one to, I didn't create this or anything. I think I heard of it at a conference. But what we do is we reach out and we do a little bit of keyword research in advance, and so will identify keywords that are relevant to the content that they're already producing that they're not presently ranking for. And we'll approach them with that information and say, Hey, you know, here's a couple of pieces we've recently written, they've received good traffic, we've noticed you don't rank for this particular keyword, we think we could write something really great. And with the sort of domain authority, etc, that you already have, I bet if we put together a piece of content for you, that is specifically optimized for those keywords that you would get more monthly organic traffic out of you know, out of the the the deal. And with that, we found a lot fewer people coming back to us and saying, okay, sure, but I want 200 bucks, which sucks. But and then, of course, you know, people, the actual people that read it are more engaged and more likely to click and more likely to do something on our on my site. So I found you're very valuable.

Bradley: You pitch it to them as it will benefit and their overall organic traffic numbers as well, potentially. Right?

Adam: Yeah. Because everybody else that's reaching out to them typically is not really thinking of how does this make them money? So I look at how are they monetizing? Is it AdSense? Is it what is how are they making their money? Can I put something together that will potentially make them money? Because then they have no reason to charge me because I'm putting something together that will potentially make them money.

Bradley: Yeah, I saw that long term money versus or recurring revenue. You know, for example, obviously, if they've got ads on their site, and they're getting ad revenue, then you know, a piece of content that ranks well and gets organic traffic consistently over time, that's going to actually produce a hell of a lot more than $200 for one guest post, you know, that nobody ever sees really, you know what I'm saying? So, yeah, I totally get that. What is it? WIIFM – what's in it for me, right? Yeah, so very cool. All right. Well, look, we've got not many Questions can compare to what we usually have them. I'm pretty surprised. But we're going to actually go through the ones that we have. And if we need to wrap it up early today, I'm cool with that too. So let me actually grab the screen and we'll get into it. Is everybody cool with that? You guys cool with getting into questions? Yep. You guys are quiet today on Hump Day Hangouts. You better post some questions or we will wrap it up early, just so you know, which would be like a first. That's okay.

Possible Reasons Why IFTTT Turns Off T2 Recipes In Some Older Accounts

Bradley: Um, so the first question comes in from Lloyd, he says I have some older IFTTT accounts and when I went to login to IFTTT, I noticed all my tier two recipes have been turned off any idea as to why too many RSS feeds so IFTTT turns them off because it looks like spam. All are enabled, so it's working fine now, I don't know that's I mean, I saw the post in the Syndication Academy, Facebook group about that. I think, Lloyd I don't know if it was either posted it or what but I saw I saw a similar post about that. Well, other people commented and said the same thing. That would be a question that I would directed IFTTT. I'm not sure why that is. I haven't experienced that. Well, I mean, of course, I haven't gone through all of my different networks that I have running to see if anything's been turned off. But the ones that I have seen recently that, you know, I, I haven't seen that problem. So I don't know why that is.

I know that typically what happens if they're going to turn off recipes or athletes as they're called now, you, you usually get email notifications prior to them turning off, like if there's a reason that they're going to turn them off if they need attention, for example or something. Or if they turn them off, you typically get a series of emails saying, you know, that an app that's been turned off or disconnected, and it needs to be reconnected. So usually, there's some sort of warning signals, if they just arbitrarily turn them off. I don't know why. And that again, would be something that I mean, if I had an answer for you, Lloyd, I'd certainly give it to you, but I don't so that's something that obviously I don't work for IFTTT, I would direct them. That sort of a question to them to their support and see what their explanation is for that. So

How Do You Add Flick Or Nimbus The Same Way We Add @id Pages On Amazon S3?

Alright, the next one is Fitz. What's up Fitz? He says, Thanks for always answering questions on hump day it is appreciated when we add new sites like Flick or Nimbus or any other new sites, how do we add them? SameAs for @ID pages on Amazon s3. Okay, well, that's that's a simple one fits. You know, here's an example. I pulled this up earlier because I saw your question, I use that technical, technicalseo.com Tools Schema Markup generator, usually, when I've got to produce the code for local business, you know, structured data, and right under here is the social profiles. So for each one of these, you click now it's got a label here, but if you take a look at the actual code, there is no label. So it doesn't matter what these things say or what the icon is over here. They're just additional links. So when you and I know it's probably small on your screen, guys, but if I were to take this code, and I didn't grab all of it, but let's just take this code for him. minute, and pretend that it was already all filled out with the information that I was going to. Let's zoom in on this for a minute. Give me a minute. Okay, so all you gotta do is right here would be your same as URL, right? So loose HTTP, sameas URL, right? So all you would do is just add more of these, right? So just it's a tab, then it's, quote, your URL and quote and then a comma, and you leave the last comma off the last SameAs URL in that section of code. I'm not a coder, so I don't know what that all that shits called. I just know how to fumble my way through this stuff when needed. So my point is, you can add as many here as you want. Now, I typically recommend just adding tier one branded profiles. Citations can work too, but I usually will only add you know, top level like the citations that are really powerful.

But yeah, you can add, you can add as many of them in there as you want. Just remember the last and it just go validate it, check it in a structured data testing tool to make sure you didn't make an error somewhere. But it's really simple to do. And then the last thing is all you got to do is go update if you're talking specifically about like an HTML page, hosted an Amazon S3 Bucket, all you gotta do is just update the index dot HTML file. So go delete the original file from the bucket and then upload the new one. And that's it. That's all you should have to do. Okay.

Marco: Yeah, Bradley, I like using James Flynn's website. Okay, because he gives you the sameas code. All you have to do is enter the URL.

Bradley: Right? Well, that's what this does to. You just put the URL in here and it puts it in as the same as right here. Do you see that?
Marco: Okay. Yeah, yeah,

Bradley: all I was saying was, there's a limited number of here that they'll give you so like, even if I checked all of these, and these are the fields where you enter the URL in and it will you know, populate over here. But there's a limited number of fields. So if you have more than that, all you got to do is just copy the code, put it into a notepad file or use Notepad++ and it formats it better. And then you can actually just copy you know this and paste it in underneath and just keep adding as many as you want. It's real simple. It's not something that should be difficult. So all right. Good question Fitz.

How Do You Rank A Siloed Out Playlist Aside From Using Google Ads?

Next one is DANDAMN. I don't know if that's it or not, but it's a look looks like for a new YouTube playlist. I was going to get views, comments and the like. But I've been told this is no longer effective. embeds of the obvious next thing to do is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads? For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I use a method shared by Bradley in a webinar for video ads to no avail. Well, it's going to depend on a lot of factors, then. I see. I mean, I got,

I got one, in particular, I'd love to show you right now, but I can't because it's for a project I can't reveal at the moment. But I've got a project that I'm working on right now that I haven't done any SEO to other than it went out to a tier one branded syndication network, which is a brand new network because it's a brand new project. So and it's just one branded syndication network. And all I've done since that is set up an ad for it, and it's ranking on page one for a fairly competitive term. And so again, I see that is against my standard operating procedure is to set up ads, if you've got your targeting set correctly, you will get a bump from that. There is absolutely no question about it. So it also obviously, the video has to be optimized properly as well. So if you've got those two things, right, so you're on page correct. And then you're setting up your targeting correctly when you're driving traffic to it from YouTube ads. Those are your buying engagement signals from Google.

It will work. Again, it's it's likely that you've got something that's not completed or not optimized well and it could be the ads not optimized well or the targeting. Or it could be the video is not optimized well or could be an Uber competitive term. But that said, when it comes to using the YouTube playlist, that's essentially the YouTube silo method, right. So the idea there is to create the silo with your the term that you want to rank for if it's a broader term, then go find all the supporting keywords and then create similar videos that are supporting videos like supporting articles would be within a silo and put the place them on the playlist and there are different ways to link to do the internal linking from within the playlist to help to boost whatever video it is that you want. I would recommend that you know, don't just link from the video description up to the like the top of the silo which is the video that you the keyword that you want to rank for the most that should be the top of the silo. So video number one in the playlist, then all of this success, the subsequent videos right so

Those would be the supporting articles essentially the supporting videos are going to target longer tail keywords that would are in that same keyword theme. Right. So that same silo essentially. And then typically people would just link from the video description up to the video that they want or daisy chain them together so link from one video to the next to the next. And then at the end link back up to the top of the silo that that works too but use comment links, because comment links and by the way, you can pin those but comment links are at least they used to be and I haven't checked recently but I don't think it's changed or do follow links when their YouTube links from YouTube the YouTube comment links there do follow links so use those as well. Okay, so not only link from the video description, which is typically nofollow but not linked from the comments and then you can actually pin that link as a pin to comment so that you're it stays right below the video at all times. Okay, so check that as well as far as views comments in the like, if you're buying spanned views like, like you go to a view service, or and by comments and likes that way, Google's algorithm or YouTube, our YouTube's algorithm knows that those are fake accounts now that are doing that, because they don't have any real activity, like the algorithm can detect that stuff. Marco can go on and on and on about that, you know, to confirm what I'm saying.

So that's why I always recommend buying relevant traffic from Google directly. Because then you're likely to get real comments, real likes, perhaps real subscribe and you're getting views from real people. Google knows those are real people. Because you're buying traffic from Google, from known buckets, right? known buckets, meaning known audiences. And that's the whole point. If you're buying spammed faked engagement signals, the algorithm can detect that and it just basically disregards it's not that it harms it anymore. Like is I just think it's ignored. So you know,

As far as embeds, you can go crazy with embeds, you can go ape shit with embeds if you'd like. My assessment has always been and has been for a long time now though, if you go out and build, you know, 10,000 backlinks to a video or get 10,000 embeds for a video that has very few views, then is that natural? No, I mean, you can still brute force SEO stuff, doing that kind of stuff, especially with videos, you can still get away with that. But in my opinion, it's a lot better to do smaller embed last like 50 or 100 embeds at a time on like tier one embeds, then maybe do some tier two stuff and then send some traffic into that kind of like what we were just talking about at the beginning of this webinar, right? Send some traffic to some of the pages that the videos embed, embed it on to get views on those pages, that kind of stuff kind of activates the whole process because now it's looking as instead of just being a spam SEO tactic, it's actually getting those engagement signals and YouTube you can rank with engagement signals alone from you.

Guys, there's no question. You rank within YouTube and Google, you might need some more traditional SEO stuff as well. But engagement will help it to rank in Google, you know, Google search as well. So does anybody want to comment on that? Adam, you got any YouTube experience SEO stuff?

Adam: Which said about the ads, this is what I've done in the past. And that's definitely so my goal, especially when I don't have an audience or my client doesn't have an audience. It's a pretty quick and high-quality way of getting some engagement. It's not always good engagement, in the sense that sometimes the comments aren't exactly what I'm looking for. But engagement nonetheless. And indeed, I've seen that on multiple occasions impact my YouTube video rankings in the Google SERPs. So I certainly agree with that.

Bradley: Yeah, and so you know, again, with local guys, if you ever geographic targeting set you can go broader with your topical targeting, or your audience target. You know, I prefer audience targeting over topical targeting. But you can go broader with that as long as you have a really tight geographic area because then you're getting if you're getting clicks, engagement signals from local IPS, so your your geographic relevance is more important than topic for audience relevance, in my opinion, if you're trying to make a local video, if you're trying to rank something that's more global, or you know, national, for example, then it's much more important in my opinion, well, first of all, you still want to have local IP clicks and what I mean local is local to whatever your local area would be. If it's like if it's if you're looking to rank for a US-based term, you'd want your, your location targeting to be united states, for example. But what I'm saying is topical or audience targeting at that point would be more important in my opinion, because I've been able to achieve really good local video or local keyword rankings with videos by just using kind of broader topical or audience targeting, but setting my geographic area very tired

For just around, you know, within a 30-mile radius around a particular city, for example, that kind of stuff really helps. So again, if you're not seeing any movement at all, and you said you spent a lot of money and not seeing any bump in rankings, my guess is you're not you're targeting is incorrect. Okay, during the MasterMind, I'd be happy to analyze that for you live on our we got a webinar coming to our MasterMind webinar tomorrow. So I don't know if you are not if you are posted in the group will take a look at it for you tomorrow.

Marco: And if he's not, then it's a good time to join.

Bradley: I agree. I agree.

What Are Your Thoughts On Google Neighborhood And How It Differs From The Regular GMB?

Alright, so Gordon's up he says, Hey, guys, thank you very much again for your hump days. Help. Okay, it is greatly appreciated. I've been hearing lately about ranking in the Google in Google Neighborhood, as it's easier than ranking in the regular GMB three pack. What exactly is a Google Neighborhood? That's a good question. Is it different than the regular gym be three pack? And if so how is the ranking protocol different? I don't know what a Google neighborhood is. I've not heard that term. Unless there

Somebody was just talking about ranking on a more like, you know, hyper-local level, like suburb based keywords instead of, you know, citywide, maybe like neighborhood-based or, you know, very small section or boroughs. You know, like, for example, I don't know, maybe that's what they're talking about. I'm not sure as any anybody know what Google neighborhood is? Yep. What is it? Okay.

Marco: It's actually two to two things. It was started in May of last year. I think it was. So yeah, about a year ago. One is Google neighborhood, which allows you to build interestingly enough, my map, people say My Maps are dead, right, Bradley. Yeah. But here's Google last year, giving you a whole new platform where you could build a map around your neighborhood, right? This is this. This is one thing because it's my maps and yes, of course. It's totally different from the GMB three. Because GMBs use Google Maps, not My Maps. Now the other one the other project that they started with neighborly, but neighborly with you, because they actually started it in India. So the neighborly project is for people to form I don't know, relationships are on the neighborhood in India, it's not yet available everywhere. So it's just two different things and I don't seem like it could be beneficial to build you know a neighborhood map with all kinds of relevance and of course, your clients project being the most prominent in the neighborhood driving directions, K, it uses km L and you could do a KML download. If you can do a camera download, you can do an upload, and you could do a whole lot of nasty excuse me relevance in using KML, right. We do that with my maps all the time and all RYS Academy Reloaded. So yeah, it's two different and distinct things from the GMB three pack. unless they've updated it from the last time that I took it. I haven't had a look in about three or four, four months, regarding the two projects that they started. You know, I try to stay on top of my maps and everything that's going on there because they work so well.

Bradley: Very good. Thank you. I wasn't aware of that. It's not something I've even seen this Google Neighborhood. So.

How Do You Find The GMB Listing URL To Use In Authority Backlinks For Rank Boosting?

Okay, cool. So how do you find the URL for GMB listing to use authority backlinks for rank boosting? Thanks again, okay, so go into your GMB dashboard, click on the Info tab. You can even find it on the Home tab where it says view on search and view on maps. Just right click copy link address, paste it into a notepad file. Remove any of the, you know odd characters after the CID number, which is essentially the ID number for that location. So at the end of the URL, sometimes there will be like ?=en for English and in there might be some like coordinates and things like that you can eliminate all of that stuff. And then you're just left with a maps.google com URL with something like cid= or something like that. That's your URL. But you want to change the subdomain from maps dot google.com to www.google.com. Because if you take that, if you right click that link address, as I'm saying, right click on the view on maps, and then copy link address and you go to a redirect checker like redirectdetectivecom or .org I think it is or where goes or something like that. And you paste that in. It's a 302 redirect to that same URL, except instead of maps.google.com, it's www.google.com. With its but the rest of the URLs exactly the same. So my point is, you just want to swap that subdomain from maps. to www. and then that URL, right There is a straight 301 redirect. And it's not even a redirect if you take that URL and put it in a redirect checker, it's going to say 200 test, okay? Right, that's the HTML code or whatever, the header code or whatever, it's a test, okay at 200. But if you go paste that into the browser, you know, the address bar, and click Go, then it will load the map listing and then once the map listing is fully loaded, it will convert to that long, stupid, ugly URL that maps gives you. So that's why I'm saying it's interesting because it's it's essentially a redirect, but there's no redirect in the HTML header, it only converts to that really long URL once the browser is fully loaded, the maps listing, so that's the best link in my opinion to use. I've done some testing with that and I've got the best results using it.

Okay, good question. Dan says I noticed an email at $17 price for the video lead gen system. Is that an add on or what exactly for that is that for I can't tell you because I don't look read all of our emails. Dan, I'm not sure about that I'm sure it was probably an order bump and that was probably before we launched the new version of it. You're probably talking about an older one correct me if I'm wrong but if you have a question specifically about it find email and contact us at [email protected]. Okay.

Does The Lack Of English (UK) Translation For Ultimate SEO Plugin Matter When It Comes To Ranking UK Sites?

Tony says thanks for all the work and advice always very useful. I managed a few websites part time and I like to follow the battle plan advice the ultimate SEO plugin download page says that this plugin is not translated into English UK yet. Clearly, I would like to use it but I am in the UK with UK clients. does this matter?

Isn't it pretty much the same except for the miss the odd spellings of a few words? Is it Can anybody correct me on this one is there there's something significantly different between UK English and American English where the plugin wouldn't work? Not only the spelling, but I don't see how that should matter because you have to type in your titles and your descriptions anyway.

Marco: Yeah, so. I don't think that there's any difference and do get the plugin get the paid version. Yeah, the SEO ultimate plus get away from Yoast. I hate that fucking virus man.

Bradley: Yeah, that's all Bloat. Seriously, that's a great plugin guys that the get the paid version SEO ultimate plus their version two dot o was coming out soon it's been in beta testing for months now because the coding behind it is been delayed a few times but you know it's a great plugin and the paid version I don't think the free version is really supported anymore anyways, but the paid version is and it's still my SEO plugin of choice no choice.

Marco: It's two years old it probably won't work with the new newer WordPress right. We're at 5.1 point one I mean the free version. Yeah, the free version is it's not updated. So but SEO Ultimate Plus, you get a five star five site license for what? 45, 46 bucks. Totally worth it. If you're in our MasterMind you would get 10 licenses. That's another reason instead of paying 97 bucks you pay the regular 47 or whatever. And you get a 10 website license for another reason to be in our MasterMind, Jeff he's a buddy man. Yeah.

Bradley: So yeah, I don't think it would make any difference as far as UK English versus US English. I can't imagine it would we got a lot of members that are from the UK that are using it, and I haven't heard that before. So but again, they're probably using the paid version.

How Long Does It Take For The RYS Stacks To Start Showing Its Ranking Power?

All right, Gergely. I guess it says, Hey, guys, thanks for these webinars. Usually how many does is it take days does it take for an ROI stacks to show that start to show their power? That varies. It does take a while it does. There's no question. It's not something that happens overnight. But the boost that you can get from it can be quite significant and they can and it can last for years. I just demonstrated that again last week when Marco and I did the MGYB and Syndication Academy update webinar, I was talking about that. I can demonstrate it again. But my point is those the effect from that will last for a long, long time. How long does it take for it to show any boost? That really depends, and I noticed sometimes it takes a lot longer than others. Marco can, you can comment on that?

Marco: Yeah, sure. And I'm gonna go totally with you. It depends. It depends on the competition. It depends on your keyword targets. It depends on how well your website structure set up. It depends. If you're aiming it at GMB. Right. And if you're trying to pop it into the three pack, it depends on how much power you're putting behind it. Are you doing press releases? Are you doing link building? Are you doing link building to your drive stack and press releases? Are you doing tiered link building? This whole matters because that's the amount of power that you can push. If you read the done for you User's Guide, it recommends waiting 21 days, because that's when you clear the Google dance. And you know that some people will say that there's no such thing as a good Google that they call it a sandbox, call it whatever you want. It takes 21 days, from the moment you start for your project to settle into where Google thinks it could be. So on the 22nd, day, you go and you take a look, whatever Rank Tracker you're using, I like to use a Search Console and Analytics to see what kind of bump I'm getting to see if anything moved up. Plus, some local rank trackers if it's local, or some other type of rank trackers. Once you have the data that you need data. You can't go on suppositions you can't go on. What if you can't go on how long will it you have to have the data once you have the data and you see that you have stuff on the second page that you can push up there, you can hit it with presses, you can hit it with a PR bomb, you can hit it with, you can do a MyMap and beds, and then link built to the mind map in bed. There are tons of things that you can do. That's why you get the User's Guide. And if you didn't get the user's guide, you should have gotten a link in your email by the way to download it. Then what you need to do is contact support at mgyb.co, and ask for you done for you User's Guide because that tells you what to do.

Bradley: There you go. And again, this will be demonstrated on the webinar last week that I was talking about guys, which is nuts. This is you know, this is all done from a drive stack. That's the Google site within the drive stack. Okay, this is the WordPress doc this was done. Take a look at the date on this. I know it's probably small. I'll zoom in on just one of them, guys.

Look at the date on that May 16, 2015. So that was almost four years ago. And if you take a look at this guys, this was just one of them and this was four years ago when I didn't even know like I just learned how to build a Dr. stack that day. And I didn't even have instructions for Marco, he just told me about the concept. And it was on a Saturday and I literally took, I stopped doing what I was doing that day, and spent about five hours building my first drive stack, without even any instruction, just based upon that little bit of information marker told me and this if you take a look at this, guys, I mean, again, ranking number one for four years. And the WordPress com site, it's pushed my main site up and put me into, you know, I've got somewhat of I've got a local IP, so I'm showing a knowledge panel as well. But for various keywords or variations of the keywords, ranked for many of these properties, again, with doing absolutely no backlink building, and just actually doing the drive stack stuff, right. So again, number one for all our ranking all the other Virginia SEO agencies with a shitty Google site that has shitty spun content, like literally that was a spun article from a content farm and it's got nothing but a bunch of drive.

That's a broken Google Plus embed. Google Plus is dead. And like it's just absolutely been dominating for four freakin years now. And what's interesting is this wordpress.com site, free WordPress. com site, if you guys go view page source on this, the only content on this page and the post body of this page is this right here. The rest of that is just embedded iframe, they're just embedded drive stack files. There's absolutely no written content on this page, guys, except for that one line of text right there. And it's been ranking number one, or in this case, that's what number three for years and there's no bad go check the backlink profile on this stuff. It's insane. And so again, like you know, it took probably, I don't know, seven or eight weeks before I like I remember because I had been checking on it for several weeks. I was checking on it to see if if anything had happened from the stack that I built was the very first one that I ever done, and I don't build them now. Anyways, we got somebody that and for us, right? You guys do too. You can, you can hire us to do it.

But I looked at for four weeks, I kind of track this. And then I gave up on it because I didn't see anything from it. And then one day somebody had said something I said, Oh, yeah, let me go check on that. And it had been several weeks, and I went and checked on it. It was boom, number one. And it's been number one ever since. And it's just been crazy. So it does, it does work. And it's not, that's not the only example. That's just the one that I don't mind showing. You don't I mean, so, be patient. Also, some of the other things you can do is build links to it. That's you know, we've got a link building service specifically designed for that at MGYB. So you know, you can hit it with kitchen sink spam, and it will take it like a champ.

What's The Use Of @ID Pages?

Alright, next is what's the point of an ad ID page. Did you make any tests with that Id pages if they make a difference? Yeah, we wouldn't have taught it if we didn't make tests if we didn't test it first. So we are you know, everything that we do we've tested and it has to do with. The reason it works so well is iframe stalking, which is taught in RYS Academy, primarily. But the @ID page principal or the method has been taught in pretty much all of our different paid courses. And that just works really, really well because of iframe stalking. Okay. And it works, it does make a difference because you can use the @ID page or any sort of stacked iframe page doesn't have to be an @ID page. We just do that, because that's very specific to local guys. But again, you can create tier one properties that are using a Google site, for example, with a bunch of iframe stuff that you do, and it's not going to get into specifics here. But then that becomes a link building target. Right, that becomes a target that can boost all of the assets. So yes, it does absolutely help if you're in any one of our paid training, and you'll know how to build them. If you're in the MasterMind, we can get into that much deeper if you'd like. You know, we can talk about why and how and I can show you other examples.

Okay, Dan says I will have to go through. So he's the one asking about the YouTube ads and a playlist and all that. He says I have to go through with a fine tooth comb. Because what you mentioned, I've done with the exception of comment links. Thanks for the input. Yeah, no problem.

Also, Dan, think about this. If you have other profiles available, like from syndication networks, for example, other Google profiles that have YouTube accounts, you can go in and actually take that video and add that video that you want to rank for and other playlists. So in other Google profiles, create a playlist, a keyword optimized playlist for the keyword that you want to rank for, and then add the video that you're trying to rank into that playlist in other Google accounts, right? like it, comment it from those other Google accounts, as long as you're not all logged in from the same IP. So for example, and even if you are, it's okay, but not what I'm saying is don't, don't just go clear your cache and cookies and log into another Google account. That doesn't work. What I'm saying is if you're using something like browser or ghosts browser or something like that

Where your browsing sessions remain intact for each profile, you can even use the same IP, that's fine because all of those different profiles are going to be acting as if they're their own. You know, their own profile, there have their own browsing histories and things like that. And so you can use those to kind of help give it a boost. I had it I ran a test for one of the videos that I had done some standard SEO stuff like it went through my syndication networks. And I had set up a video ad for a YouTube ad for it to start getting some engagement but it was bouncing on page two like it was hovering on page two. And then all I did was I took five different browser to profiles that I had that have a significant history built for them. And I went in watch the video, I commented with one profile I liked it with another profile then with the fifth but I did several things but it with the fifth profile. Again, they were more aged Google accounts but that have had a

You know, significant browsing history and activity that have accrued within those profiles for, you know, over the last couple of years, really. But the last thing I did was I created a playlist keyword optimized playlist with the lat the fifth profile, added that video, then I commented on it with the playlist URL is the comment. And, and like, within, I'm not kidding, within 30 seconds, it jumped to page one, and it's been on page one ever since. So that kind of stuff really does help if you can get the video added to other people's playlist, essentially, even if you're doing it yourself. That will help to Okay.

What Makes Google Decide Which Brand Should Rank First When Both Of Them Have The Same Name?

All right. We're almost out of time, but we can run through the next two, I think Hey, guys, one more question. Did you ever want a new situation to take the number one organic gym be ranked from a competitor when both your client and the competitor had the same name and GMB and nearly the same exact match domains, both shoot for the same they both shoot for the same exact match, brand new. What makes Google decide that one brand is actually now another brand eg one website, taking over the top positions, even knowledge panel in some cases? Usually navigational type search queries, which again, it's an engagement or an activity signal. We've talked about this many times in the past. But what's called site weight is part of the algorithm, I think that was introduced in the algorithm way back in like 2010 or so I remember I learned about it in 2011. But essentially, if all things are being two, if two sites, two brands with a website were equal, all things being equal, which I know is damn near impossible, but if they were, if one site has the navigational search queries, and then they click through more than the other, that one's going to have more weight in Google's eyes, in other words, is given more weight given more authority. So what I mean by that is doing some navigational search queries a query like a brand, a brand search or a website names

So in other words, if it's Joe's plumbing, com, we'll just use that as an example is the website and the name of the company is Joe's plumbing. Then people doing searches for Joe's plumbing. I know you're saying you've got a competitor with the exact same name, but you've got a unique URL, right? So if you've got Joe's plumbing.net and the other guys Joe's plumbing com then I would do like Joe's plumbing.net searches like a search for that domain name and Google and then click through

you know, you could do a navigational searches, which would be brand plus services like so different types of services, service keywords, or product keywords, depending on what type of business you're trying to promote. I'm looking for the contact information so Joe's plumbing contact, or Joe Joe's plumbing phone number, like seriously that type of a search query Joe's plumbing, plus phone number, like you put that in and if it pops up with the right phone number on the right list and click through those kinds of things. Now not it's not something that you can do from the same IP that it's going to have an effect

But if you can kind of crowdsource that out, there are ways to do that right micro-task worker, for example, those type of navigational queries will help to push it out something that you have to maintain though. So you know, until once you take over that position or get your knowledge panel to appear as opposed to the competitors, a lot of times organic activity will take over anyways and will help it to maintain that. But you can force that issue. You can also do it with ads. Again, I can't talk about how to do that here but you actually can do part of that using Google ads or even Facebook ads. So again, it's all about that activity and engagement signals on the brand that you want to promote and that's going to help to give it that edge. I mean, you can do some other standard SEO stuff but I found that you know, we've been a Marco and I have both done tests where we've been able to manipulate knowledge panel or in things like auto suggest, by you know, specific engagement signals. Marco, you want to comment that all that?

Marco: No, that handled it perfectly.

Adam: Yeah, that's been my experience as well. Using stuff like, micro workers is one of my favorites but there's a number of other ones that are Yeah, good. Hang on where you live?

Bradley: Well, yeah, that's an old process. We talked about Ivan boot Amir taught me that years and years I think it was 2011 might have been 2012. But that's where he like introduced that, that concept and micro-task workers and I mean, it's it really that's what I call click-through spam, but so CT spam, but it works really well. Again, you have to engineer it correctly, but if you do it right, then you can significantly change, like the positioning of a website and you can also change like auto-suggest, you know, suggested search queries and all kinds of stuff doing that.

Adam: Yeah, it's good for like, reputation management's where, you know, you know, brand name, spam comes up and you want to put something above it in an auto-suggest have used it for that. But yeah, like you said, it's the kind of thing you have to maintain when you start doing it for a period of time. In my experience, it often reverts to what it was. Yep, not done anything else.

Bradley: Alright guys, we actually have to wrap it up. Sorry. We're at the five o'clock mark and I have to run but I appreciate all the questions they did come in. We were worried that it was going to be a slow day today, but it wasn't. So thanks, everybody, and Adam. Hey, man, thanks for hanging out with us today.

Adam: Da totally My pleasure. I'm really really grateful for you having me it's been a little bit of fun.

Marco: Absolutely, man. Anytime. So thanks, Marco for hanging out, dude. We'll see all the man. Thanks, Adam. Bye, everyone.


How Often Should You Post A Blog Article To Benefit From The Syndication Network?

By April

In episode 229 of our weekly Hump Day Hangouts, one viewer asked how often one should post a blog article to benefit from the syndication network.

The exact question was:

I am trying to rank a service area business. Last week you suggested that I use press releases and blogs through syndication Network to do so. The company does not currently have a blog. If we create one – How often do you suggest to post a blog article to benefit from the syndication network.

This Stuff Works


Can One IFTTT Account Syndicate Content From YouTube Or RSS Feed For Both A Self-Hosted And WordPress.com Blog?

By April

 

In episode 220 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one can syndicate content from YouTube or RSS feed for both self-hosted and wordpres.com blog using the same IFTTT account.

The exact question was:

For any applets that deal with any service publishing to wordpress. Is it possible for me to have an applet that gets triggered by my youtube channel uploading a video, or an update in an rss feed…that will post to a wordpress.com blog AND a self hosted wordpress blog that I host myself? I can only seem to find one ‘service' for both of them? IE do I need to set up a 2nd ifttt account to be triggered and push content to my self hosted wordpress blog if my first account triggers and pushes content to my wordpress.com blog?Thanks

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How Do You Fix Formatting Issues When Republishing Content From RSS To Blogger Via IFTTT?

By April

 

In episode 220 of our weekly Hump Day Hangouts, one participant asked how to fix formatting issues when republishing content from RSS to Blogger via IFTTT?

The exact question was:

Hi guys, I keep missing the live event for one reason or another. And for some reason, the Humpday videos between episode 211 and 219 are not on youtube.

So if you have answered this question before I apologise.

I have been using IFTTT to republish posts from my WordPress based blog RSS onto my Blogger account. I was surprised to see only the article title appear on Blogger with no content.

I looked into the Blogger content to find obscure div styles copied in from the WordPress page builder that Blogger could not read. As a result, Blogger is not publishing the article content.

Any ideas how to work around this. ? Thanks in advance.

ps. I don't even know if this is the right place for questions to get answered on the show. Please, can someone copy it into the right place if not?

Keep on making Google your bitch!

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 230

By April

Click on the video above to watch Episode 230 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, welcome everybody to Hump Day Hangouts. This is Episode 230. Today is the third of April 2019. And first of all, if you live Thanks for joining us, we're going to dive into the questions here shortly if you're not live or your new semantic mastery, first of all, thank you for watching, and we want to point you in the right direction. The good news is you're already in the right place. This is a place to be watching Hump Day Hangouts, whether you're catching this live or again, if catching the replay maybe on YouTube. That's awesome. The next step is definitely grab the Battle Plan head over to Battle Plan dot semantic mastery.com. And then, for those of you who are interested in either starting or growing your local digital marketing agency, you know, we want you to check out the mastermind go to mastermind, semantic mastery.com and then every week with the hump day Hangouts, you can always go to semantic mastery. com slash HD questions and ask your questions live. We love it when you join us. There's sometimes good stuff going on for people

Join us live. But you can always ask your questions. If you got a call you got client stuff, you're at work, whatever, then you can check out the replays. So But that said, we've got a few more announcements but let's say hello to everybody. We got everyone except for Hunan here. I think he's having some issues with power. So Chris will start things with you. How you doing?

Chris: Doing good.

Adam: Alright, man, a few words. Marco. What's up, dude? How's the weather down there?

Marco: It's beautiful man. Suck last night. We got down to 67.

Adam: that suck man I feel for you. Really?

I had I had to go and grab a sheet. I don't appreciate having to get up middle of the night and having to get a sheet. But other than that, I can't. I can't complain. Good man. How you doing?

Bradley: Good man. I got this from Marco though. Nice here. Finally. It's 70 degrees today which is nice. Spring is almost sprung here in Virginia and really looking forward to it after what nasty winter so.

Adam: good deal. Well, we got a lot of questions so we're not going to take up too much time today. Just wanted to mention everybody if you haven't yet head over to mgyb.co for your done for you SEO Services. With there's been several launching, we got more in the pipeline, but I know specifically that the embeds, the link building and link indexing live. So go check those out. I'll put the links on the pages that you guys have anything else to say about that. I just want to let people know that they'll

Bradley: jump in for a moment real quick Marco, and then you can talk your your trash to the link building services amazing because this is our longtime link builder that he had been working for us for, for me specifically for I think six years now. He's real pro at what he does. He is amazing. And one of the strategies is working incredibly well and it's not just from what I'm saying. That from a lot of our members like mastermind members that are using his services as well is if you guys are using @ID pages, which we talked about in various trainings. And in point links to those, instead of pointing direct to your money site, it's incredibly powerful for local stuff, especially. And it's working really, really well. And what I love about it is it's easy, right? Because you just go and place your order for link building, and daddy does the rest. And it basically will power up your @ID loop, which is really super powerful. And it protects your money site as well. So I would highly encourage you guys to go check that out the the, the effects have been consistent across the board. Go ahead, Marco.

Marco: Know what I wanted to add is the embeds are just that it's not just video. It's not just maps, it's embedded. If it has an X ray, we cannot help you, right, because that's the website not allowing itself to be iframe. Other than that, if you can, if it can be iframe, it can be Set through in an embed gig. So imagine what you do with that with with the with the media page and maybe embedded on the side or maybe I'm not going to go too deep into that, but I don't want to spend people's heads. But it's it's limitless. And then what's working really, really well is when you build links into a drive step was the site. I mean, someone just got, we were talking last night in our mini mastermind. And someone literally got a drive stack from us. Got the link building from daddy at the link building isn't done. And the drive stack has already started moving into the first spots in Google. I mean, that's how well it's working. Fuck Google and Google updates.

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Go to MGYB, first of all, get the Battle Plan so that you know which products and services you need to grab from us. I mean, you could do it all yourself or save yourself all the time and all those headaches. Let us do it for you and and get it done right kit and get results. I mean, I can't guarantee was on that yet I will be guaranteeing results in a few months. I can't guarantee them just right I just I can't. Google is unpredictable that way that we're targeting it there's still some fluctuations that aren't measured into RYS Academy drive stacks always reloaded but when you add the power of press releases when you had the power of link building when you add the power again, I'll go back to Bradley's training YouTube ads if you didn't get it, I mean you you're missing one of the best options for getting power into your and I'll give credit to Becca right now. slipstream, link streams or slip streams as he called them are the shit kit link building into that get people into that and watch watch it just light a match and everything else will just below. So that's my piece for today.

Adam: Awesome. I got an absolutely nothing to add on to that you guys. So good to go. Go check it out. Again, the links will be on the page. I had reports of some issues with the commenting on the page. Again, we switched to Facebook. So if anyone's having issues, you know, let us know, you can send them a ticket to support a semantic mastery. com. We want to make sure it's a work in progress, will try to get things going. It looks like people have commented, but there might be issues still going on. So please let us know. Give us some feedback. And we'll get that fixed for you guys. We had issues with the Facebook app. Ah, yeah, yeah. So I know at least one person had issues and then I've seen some issues on my account. So anyways, we'll roll with the punches, guys, and we'll get it straightened out. We keep popping around trying different stuff.

So the last thing I want to say to if you're catching this 12 regardless of where you're watching this, subscribe to our YouTube channels, the short version. And if you're checking this out on YouTube, you know, and you're coming across clips, or you watch this stuff regularly and you check out our channel. You know, please help us out share it, we're trying to grow our YouTube channel. We want to get the word out there and you know, we know we got a lot of good clips with a lot of helpful info. So If you know someone who could use it, by all means, share it, email it, whatever you want to do, just get the word out.

Sweet. Can we let? We got no just kidding. Yeah, let's do this. I'm gonna grab the screen. We'll get into it.

Tips For Cold Calling Local Businesses And Provide GMB Rankings

Bradley: Alright, so we're going to start where it says six days ago. So I'm going to start right here with Lee Leon who says, Hey, semantic mastery. Got any tips for cold calling local businesses and providing GMB rankings? Well, I don't have any tips for cold calling, except that there's a great strategy that I developed many, many years ago, when I first started growing my own agency that is a combination of email, but very specific video emails, and then calling those that engage or interact with the video emails and there's a way to determine that and that way, it's not a strict cold call, because I don't know about you guys, but I always hated straight cold calls, they suck. you interrupt people, they usually are pissed off that you call them and interrupted them, especially if they think it's some sort of solicitation even if you are trying to provide help or true value with what you're, you know, saying to them. Again, most people especially now because marketers have really saturated the market guys and I don't necessarily mean you and I like as kind of solo printers or little guys so to speak, but like the big marketing agencies that have sales staff and things like that, they, they, you know, hammer local businesses, if you're a local business, you get hammered with solicitation calls all day, every day. And you know, it's absolutely relentless. And so if you try to just straight cold call people without doing something to differentiate yourself, you're going to run into a lot of discouragement, right, you're going to get a lot of denials, you're going to get turned down, you're going to get cussed at all these kind of things. And honestly, it's hard to sustain that for very long without, you know, throwing in the towel and saying, This isn't for me, I'm going to do something else. So I developed a strategy that I developed years ago back in probably 2012 was what I called the video lead gen system, we've got a product for it right now that I'm actually updating for specifically for 2019 and for lead generation for people that are building lead gen assets as well as can it can still be applied to just straight you know, client work to prospecting for clients. And I'm I'm at currently updating that right now. Like literally because we're going to be launching that the version two or you know, the update essentially, in what three weeks I think so.

What is it April 23, that we're doing that is that right? Yeah, yeah. So into in three weeks from today, guys.

We'll be talking about it will be the day after launch. And we'll be talking more about it then. But specifically Lee, what I would recommend is for cold calling local businesses instead of cold, calling them just direct without
somehow measuring their level of interest, you're going to have a hard time. So the better way to do it, my opinion is to go out and hand select the prospects that you want to work with. And then creating a video email, which the original process that I created was a bit time consuming to do but it worked really well. Like I was getting consistently three or four responses for every 10 emails that I would send out. And that I mean, that's almost unheard of right for cold emails. And when I say responses, I mean people that would ask for, you know, either reply via email or call me depending on what my call to action was so that I could start and essentially started a dialogue with me a conversation and now

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Have those three or four out of every 10, I would close one or two of them. And I had heard many, many times from people that I would chat with or talk to, you know, prospects that I would talk to, after reaching out to them via video email, I would hear many times people say like, oh, wow, that was a really unique way to get my attention. And so essentially, what it is, is it's, you know, finding hands, selecting the prospects that you want to work with are the ones that you think you want to work with. And then creating a short video, kind of providing value as to why you know who you are, but not, it's not about you, it's about them. And it's about their digital presence and what you could do to help them or what you see as opportunities that they're not taking advantage of, so you don't ever, like criticize their existing digital presence. You always want to say stuff like, Hey, I really liked your website, but I see that you're missing you know, you could be missing out on leads because you don't have this or you're

for example your google my business profile might not be optimized isn't fully optimized and if you're not aware of this that's where the vast majority of leads are coming for local businesses right now or you want to you want to always talk in their terms and again i can't go into specifics because it's in the course and we're relaunching that in three weeks anyways but video email was a really really good way to get people's attention however like I mentioned the original strategy or method that I had developed was really time-consuming it was very effective but time consuming well I've learned i've developed a way to streamline that which is a lot more it's a lot easier to get more of these emails out and again that's all covered in the update that's going to be coming out in three weeks so you know I would recommend that you do that and the reason why lee is because when you can measure engagement through the emails there's a service that i you know there's a bunch of different services that do this but I specifically use a service called point of mail com where every email i send out a trial

The engagement level of that email to the to the recipient that I'm sending it to so I can set up notifications to note to be notified when they open the email. When they click on a link in the email, I can have text notifications or email notifications come to me so that I know exactly what my email is getting open and when somebody is clicking a link, for example, a link to a video that I send them, right. And so what I've what I've learned is if you want to do cold calling, one of the best things you can do is send a series of emails to the prospect and not these like, you know, diarrhea of the mouth type emails, where you literally just like load unload in a long email, like all these things that you could do for them because I found that those get deleted right away or get marked as spam right away. But send these like, short little emails where you're asking questions and trying to get a dialogue started with the prospect and getting permission from them to send them a video and

And it's and again, I'm not going to reveal that strategies here on Hump Day hangouts because it's in the training course. But it's just a couple of questions that you send, and then you get permission to send them a video from them. They said, Yes, send it. And you send the video via either a link or even a screenshot that looks like a video embedded in the actual email, Either one works. And then when they click that link, you can be notified by your email tracking software or app dependent, you know, whatever, that they've clicked that link. So now you know for a fact that they've seen your email and they are they've seen your video or at least started to watch your video. And that's when you call them. Because then now you've got you know that they are already, you've already got permission to send them the video number one because you started a very easy dialogue with them, not where you're telling them about how great you are and all the things that you can do for them. You just asked him a couple of questions and get them to give you what's what I call positive reply. And once you got the positive reply, you send them the video link that they've already given permission to send and then when they click it

You get notified that they've opened it, which means you know that or that they click the link so that you know that they've at least started to watch the video. And that's when you call, you can either call immediately, or you can wait a few minutes, or you can wait a day or two and call back and say, Look, I just wanted to follow up to find out if you had a chance to watch the video that I sent you. Well, you know, that they already did. Because you can tell from the activity from the email tracking app. But you don't say that, because that's might sound a bit creepy, right? But you just say like, Hey, I just wanted to follow up real quick to find out if you had a chance to watch the video that I sent you see if you had any questions or you know, see if we could talk about it a little bit. And that way, it's not a cold call. It's a warm call at that point. And so I would recommend the that you pay attention or be on the lookout. In three weeks, we're going to relaunch that called the video lead gen system. And again, there's a lot of streamlined methods in there that I've been working on and just like the past few weeks seriously, for a lot of stuff that I'm doing right now in my own business that I'm you know, is working well. So, hopefully that was helpful.

Anybody got any comments on that?

Marco: Nah, man, that was perfect. You're the master of that.

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Bradley: So let's move on. I just got one quick one. When you say 30 to 40% I think some people will get how awesome of a rate that is. But it's just like, freaking astronomical. Like, that's unheard of you don't get that when you're prospecting. So, anyways, if you haven't, or you're going to be starting prospecting, like keep in mind, I mean, that is orders that you know, that's huge. I think a normal response rate prospecting is 1% or lower. Yeah. Yeah. And it's, again, it's, it's, it's, it's not hard to do and a lot of, you know, I've learned over the years to not do so much of the work myself. And so there's, you know, methods for or for outsourcing this a lot of the a lot of the work to to where it really requires very little effort on your part up front, other than to record the short videos. And then actually, you know, pick up the conversation once the prospect has replied positively and you can have a VA do most of the heavy lifting between the time that you create the video and the time that the the prospect replies positively and then you just pick up the conversation from there so it's a it's a great strategy guys and again I'm going to be will be releasing that in three weeks.

Which Is Good For An Event Blogging: Expired Domain Or A New Domain?

Next is uh i don't really quite understand this question but Pranab, I says what is good for event blogging expired domain or new domain. I'm a newbie learner. Okay, I guess just means for what is good for blogging, expired domain or new new domain? Well, I would recommend going with a new domain with a brand name that you want to create. Because for SEO purposes, if you find an expired domain that had good backlink profile and relevant content to what it is that you're going to be blogging about, if it was previously in the same type of content or the same category, essentially the same topic then you can

Get some traction from that. But you have to know how to, you can get some fat and subtraction faster from using an expired domain because it might already have some good inbound links. So a good link profile, but that's the problem unless you know what you're doing and how to investigate that, you could very well just buy a domain that's been spammed to death. And if it's if it wasn't in the same category of the same around, you know, built around, if it didn't have content on it, it was around the same topic, then it's really not going to benefit from the existing inbound link profile unless they were had unless they had incredibly high, you know, valued links pointing to it, in which case, sometimes you can re categorize it and it will still have a benefit. But for the most part, I recommend just starting off with your own new domain that's branded after the brand name that you want to create. And starting there and then using some of the methods, you know, to be selfish year some of the Semantic Mastery methods where you can start pushing authority in and rather

See into your domain using properties that you don't have to worry about necessarily the inbound link profile because it's a brand new property, so, or a brand new domain. So obviously, we use a lot of Google properties to push authority. And that's something that you can do is just start with a new domain branded the way that you want it to be branded. It's nice, clean a clean domain at that point, right? If it's new, and then you can start building you know, things like syndication network and blogging consistently. That's a staple for us. drive stack, we're going to talk about that here again in a minute, but in our is drive stack, so you can Google properties to start building authority to your to your domain. And then from there, you could do a lot of other things to the Dr. stack that would keep your domain clean, but start building authority. That's what I recommend. Mark, you want to comment on that at all? No, I totally agree. I'll be doing an update webinar for Syndication Academy. Yes. Where we're going to talk about the importance of branding and brand plus key word association.

And how that really solidifies everything. As far as Googlebot is concerned. It's all about the entity, right? It's all about what you're presenting to Google, as far as what it is that you're doing, how you're doing, and how everything that's attached to this brand belongs to the brand. You've talked about this before. We go on, we claim the footprint. We're not here to Google. We want Google to know this stuff is all ours. We're going to go ahead and and have our presence in all of these social media and on all of the different web to Dotto profiles that we create through syndication Academy. There's other training and syndication Academy that helps power it up. But the whole point is for that entity, and so you can do that, instead of taking what somebody else's idea and what they had, and trying to convert that to your vision. Just start with your vision and go after that. That. I mean, I totally agree with Brad. Yeah, I agree with that. And it's interesting.

Bradley: We had a question and I think it was a Syndication Academy group or it might have been our free Facebook group, the SEO tutorials group, but somebody asked our syndication networks still viable in 2019. And that, absolutely they are as far as a straight ranking tactic. They're not maybe as effective as they were several years ago. But that's that's missing. You're missing the point then because what Marco was just talking about was to entity validator. And it's incredibly important to do that because in case you weren't aware of this, Google is looking at authority and well entities and building authority and validating those entities. And that's one way to do it and and by getting your name listed, your know your brand name or your website, name, whatever listed in multiple places, and that kind of validates that entity in a way that you can't really do unless you have claimed this footprint.

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You know what I mean? And that's one of the one of the reasons why they're still very, very effective. And I would have, you know, again, it's still part of our standard operating procedure. It's a foundational method. There's no question.

How Hard Can You Hit A Subdomain With Links On A TLD?

My question is up, he says, How hard can you hit a subdomain with links on a top level domain? Well, it depends on what you're asking about, Mike. I mean, you typically we don't encourage hitting your money site, even on a subdomain with direct like spam links and such. We got away from doing that. years ago, really, you know, years ago, you used to be able to do like what was called domain authority stacking. And essentially, you could just manipulate domain authority and page authority that way, which is a mas metric I get it, but it was it was effective. It was it was very effective at the time, but we're talking like 2014, 2015 timeframe, so several years ago.

Now, I don't recommend doing that even on, you know, if, even if you were just setting up a sub domain specifically to point links at it. But it wasn't like, you know, something that you were trying to keep like the sub domain wasn't your content distribution engine, like you weren't trying to rank the sub domain. I wouldn't do it because I don't like to put anything real spammy anywhere near the money site now. So because we don't need to, again, just what we've been talking about on this webinar alone was like using drive stacks, for example, as the filter or Amazon s3 pages, it's another great thing to do. Because Google domains or Amazon domains can withstand any kind of abuse you send it to them, like absolutely any like kitchen sink, spam, it doesn't matter what you throw at them. They'll take it and they'll take it like a champ. And please, Sir, may I have another, you know what I mean? And so instead of worrying about spamming a subdomain for pushing authority, or whatever, which, by the way, domain authority stacking and shit doesn't work anymore. I mean, it might with some massive, massive numbers, but it's difficult to do and it's not something

That I would consider sustainable. So instead use properties like Amazon and Google that you can then use as like a tier one. That's the linking to your money site, and push all your spam to those instead. Right? Because though they'll launder it, they'll essentially filter out the negative and only pass the good. And it's just because they'll take whatever you can throw at them. Like I said, Please, sir, man, I have another. So I don't, I wouldn't hit a subdomain on a on a money site with with a bunch of spam. I would unless you had a filter ahead of it, which in that case, you could go direct to the money site. You know what I'm saying, for example, you could be linking from or, and I don't want to get to, I'm not going to go any further than this. But Iframes are a good way to do that kind of stuff, which is why we do what we do with drive stacks. Because it's very, very powerful way to push authority without it being spammy to the money site. Does that make sense? For

The @ID page Mike, if you're in a fairly sure you're in Syndication Academy or at least one of our paid groups, if you're in any of our paid groups, you'll have access to that out ID page strategy, which is using an Amazon domain the combination between that and drive stacks alone is incredibly powerful and you can get away with murder with those. Comments?

Marco: No, I agree.

What's The First Thing You Need To Do To Rank A Brand New Site?

Bradley: Moving on. Quentin's up. He says great day guys having I'm having a website made next week for my brand or my band slash brand. What are the must haves to make Google my website bitch? Love it, Quentin. And he says, also, after having a website up and running, what's the first thing you should do? Okay, so again, Battle Plan Quentin if you don't already have it, get the Battle Plan because that's exactly what it is for, to show you step by step and in what order you should apply again, at least from our methods that will work that will help you to get the most traction step one is going to be syndication network to help validate the entity

And then every single time you make posts to your blog, it will help to update that that network which again, again, that's just activity, as well as they're just really good signals. So so I would start with syndication network, and then obviously a drive stackas because we've been talking a lot about that. They're just so effective. I mean, still, and it's funny because we've heard another places people say, oh, Dr. Stats aren't that effective. Bullshit. You just don't know how to use them or you're building them and correctly. That's the thing if you know what you're doing if you build them correctly, and then you know what to do with them. Once you have them, then they're incredibly effective. So quit and I would recommend absolutely syndication network. Step one. start posting regularly once your syndication network is attached to your new blog. If you're doing if you're a band, and you're doing a lot of updates on social media, use your syndicate your blog as your point of origin for your syndicate, excuse me, your social media updates.

In other words, post your updates to your blog and allow your blog to syndicate those post to your social media so that you're always funneling the authority back to your blog as opposed to just when you post directly to Facebook, for example, yes, you can get engagement on Facebook, the Facebook, but who are you benefiting? As far as the the website, the digital property, you're benefiting Facebook, not your own brand, right? I mean, you're you're still benefiting your brand, I get that. But I'm saying you're not, you're not benefiting your digital asset, your digital presence, because you're you're essentially doing all of your activity on Facebook. Well, you can still have your activity go to Facebook, but haven't posts to your blog first. Right? So that way that you're pushing authority back and bringing hopefully people visitors off of Facebook back to your website. And that's just one example. So I would use your your blog as a as a kind of like your point of origin for your your updates and do it regularly. Right and then as far as that beyond that, again, a drive stackis going to help you to start pushing authority, then you can do all sorts of nasty SEO stuff, off page SEO stuff to your drive stack, which will keep your blog clean. And that'll help to make Google your website Bitch. Marco, what do you suggest on that?

Marco: Battle plan for a new website? It's on there, right?

Bradley: Yep.

Marco: Just follow it step by step. It tells you the things that you need to get in guys. We link from the Battle Plan to MGYB services, because that's, that's what we use, right? We use, we get the syndication networks, remember you I be from our builders, we got our drive stacks from there, we get our press releases from that. We get everything that we can from the people who we've trained to do things, the semantic mastery way. So, of course, we're going to link to our stuff, it's what we use, we we're not going to sell you something or send you somewhere that you know, we don't know what the effects are going to be. We know the the results that we get. We don't know something else. That doesn't mean that you have to get our services in order to accomplish what you are I but I mean, if the other side of the coin is you'd have to get our training, and you'd have to learn all of these different methods. Local PR Pro, Local GMB Pro, Local Lease Pro, Syndication Academy, RYS Academy, all of the different things that go to the mastermind, I mean, that's the best place Clinton where you we can help you and and the community can help you get the best results. But if you just starting out, dude, the Battle Plan, get the services why spent all that time doing everything yourself. When you can spend that time actually going into your social media, relating to people being social, and getting those social people to follow you and to come to your website and to give you their opinion. There's a lot of ways to get people, when you're being social, to come and be social and help you on the website, you have to create that that activity. That's that's an excellent way. I mean, it's, there's so many things that you can do. We talked about it in our mini mastermind group yesterday. I call it social conditioning. And I think you call it social engineering. But it all works from, in my mind, from the from Pavlov's operate conditioning experiments where you create expectation. And we can do that with your social media crowd and get them to your website. That's the goal, because Google will follow them from Instagram, from from Facebook, from Pinterest, wherever it is that you have your social presence. And Google will know that all of these people are interested in your website. And then Google will start sending people to see why all of these different people are interested in in your website. So I mean, that that's just my recommendation for Quentin. Yeah, plan, follow the Battle Plan services. We have everything, everything you need. And then July be.

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Bradley: And guys, the traffic signals are huge for SEO right now. I mean, it's one of the biggest drivers of SEO or rankings or really getting Google's attention is traffic from, you know, valid traffic, real traffic, not spoof traffic, but real traffic. So referral traffic from social media sources is a great, especially when they dwell or engaged on your site. It's not just about dwell time, but if they engage on your site, that that kind of traffic is incredibly powerful for SEO, it's a great, great signal. And you can buy traffic to so I mean, again, it doesn't have to be all organic traffic that you send as referral traffic from social media. But you know, you can buy traffic from Google, you can buy traffic from Facebook, and those are, you know, and YouTube, for example, there's a lot of different ways that you can do that, too, that if it's relevant, they're going to engage with your site, right. And that's just a huge signal. It's incredibly powerful.

Does “Sending Traffic To Appease Google” Mean Using A Crowdsearch Alternative?

So we're going to move on to one says, which by the way, the one joined the Mastermind after last week's Hump Day hang up. And so we appreciate you doing joining. And he's got a lot of good questions in there already and we've got a mastermind webinar tomorrow, we're actually going to dive into some of the stuff that he was asking about in there. So welcome to on once again. And we've got some stuff we're going to cover for you tomorrow during the mastermind webinar. He says when you send traffic when you say you send traffic to a piece Google do you mean like crowd search alternative? Duwann I know you directed this at Marco so all that Marco add to this as well but as we're just saying, it's not about spoof traffic, you sure you could probably still get results with some spoof traffic. However, we're talking about relevant traffic, right, just the same as we don't. It's funny. You know, I don't we don't do a lot of PBN stuff and we don't do domain authority manipulation anymore because it's just we found it's more about relevancy like, that's the longer term, that's the better strategy. And so we try to do everything. Now, I say that and I just was talking about spam links.

Ahhh good like our service for spam links in MGYB, it works really well if you know how to what to pointed at, which is an example of like we were talking about with drive stacks or an Amazon s3, hosted pages, those kind of things are incredibly if you know how to use spam properly, you can, you can get results from even like traditional spam type links, right? But it's not something that we would ever want to point directly at a money site. Well, the same thing goes for traffic signals, right? You can buy spam traffic signals or spoof traffic signals using an app like crowd search, which by the way, used to be incredibly effective. We promoted the shit out of it for about two years because I used it. I mean, a lot. I used it a lot. I was using 50,000 credits a month with that thing. And it worked really, really well but Google's algorithm learned not to count that kind of traffic. And there's a number of reasons why it became less effective and started having diminishing returns.

And I'm not going to get into all of that we can talk about that in the mastermind webinar if you'd like Duwann. But so so spam traffic signals can still produce some results, but their marginal at best compared to if you can buy or send relevant traffic signals, which is the same thing that we're talking about, like for example, you know, even traditional SEO like link building stuff, we can create or add relevancy even to spam links by sending spam links to a drive stack that is 100% relevant and and it uses the Google domain to help kind of launder that negative link juice. Well, the same thing goes with with traffic signals, right? If you can, force or push real traffic into your digital assets, your entities, so to speak, right your your your brand, entity from either referral sources or even to buying it direct, if it's relevant traffic, that traffic is going to be weighted so much heavier by Google, right? So for SEO purposes, relevant traffic is weighted much heavier than non relevant traffic. So for example, if you were to send hundreds of visitors to a blog post on your site that aren't engaging with it, but it's just the visitor hits, right that you're trying to send traffic signals to it. Can that help? Yes, it may be able to help, it may be able to give you a small boost, and the ranks or even a big boost. The problem is when you stop sending that traffic, what happens it will start to slip again, because those weren't sustainable signals. But if you you can send a fraction of relevant traffic signals from an audience that Google is fully aware of is already interested in that topic or that content and big and how do they do that? Well, if you're buying traffic from Google, you can buy traffic from known audiences, right? You can you can buy traffic from Google directly from YouTube or directly from display network or search ads if you want it, it's crazy expensive. But from let's say display network or from YouTube, where you can literally select the audience's that you want Google display your ads to write expose your ads to. So Google knows that those people are already interested in that topic, or so. So Google knows that those people are relevant. And because they're relevant when you send those traffic signals to or those that that traffic excuse me to your your content, they're likely to engage with it. And the engagement signals are more powerful than just bear traffic signals, if that makes sense. Which means that not only will the traffic and engagement help the SEO, but it's likely that you're going to actually convert some of that traffic into whatever your conversion goal may be.

Whether that's opting in to build your email list or if it's for local business, it's making a phone call becoming essentially becoming a lead or submitting a contact request form. Or if it's a straight like Ecom, you're trying to sell something, they may purchase your products. So instead of trying to put your effort, time and money into spoofing traffic, why not put your effort time and money into buying relevant traffic or generating relevant traffic through social engineering or as Marco calls it social conditioning? Again, you're going to get much better results with a fraction of the numbers required that you would from spoofing stuff by just sending relevant traffic signals and engagement from real people that have a real genuine interest in your, your topic or your content, your product, your service, whatever it may be. Marco, you want to add to that?

Marco: Yeah, what I want to add is, is something really simple. And and Google is starting to get even smarter, because they boil it down, right and I call it the art. ART – activity, relevance, trust and authority. And it's at the link origin and destination and everything attached to the link origin and the link destination. So Google is looking at the activity on the links, meaning, how are people interacting with the website is feeding you the link? And how are they are they interacting when they get to the destination of activity.

Relevance, well, isn't relevant. Did they come from women's shoes and and end up at and I don't know, bricks? Absolutely nothing might want to do with the other. It has to be relevant. And it has to be trusted and authoritative. That's why we love being inside the belly of the beast being inside Google. So if you can get those three things, the one or Devon Devon, I'm not sure how that's pronounced But either way, let me know what will be on the mastermind dummy house mouse can get it in there. Now. It's very difficult. As far as the activities concerned, to get purchase traffic, and I'm talking about fiber, I'm talking about traffic exchanges and all these other places to get these people to act like real people, even if you're in a traffic exchange with real people. Because in a traffic exchange, all the people are concerned about is earning more whatever tokens or whatever credits, so that they can get more traffic to to their own properties. They're not interested in dwelling on your website, they're not interested in interacting with your website. And Google is looking at all of these things. So how can you get in and think of it? How can you get that activity? How can get that real person, like a real person? Will you buy real people, you either train them the right way, or you pay Google and Facebook and Instagram and whatever else to send the right people. Wherever you want it to go. They don't have to go to your money.

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site, they can go into your link string and then up at the money site. Now, here's the key thing. And the great thing Fiverr traffic does work. And the way that I've gotten it to work is you have to get in with, like, a real conversation with the provider, so that the provider knows exactly what it is that you're looking for. And they have to be able to tell you, yes, I can do it or No, I can't. And then you test it. Even if they tell you, oh, yeah, I can do that. I can do that. I can get local IPS. And I can get traffic to go in there like that. you test it. You never, you never test on anything that's going to make you money, although you set it up as if you're going to make money with your test. And you should. Now once once you have that and you get all of these real people interacting and you see how it works and how Google reacts to this traffic, then you know that you can trust this guy. Never lose that at that

Fivver contact, because it's worth gold, three or four people out at tier two, tier three tier for interacting with your links and ending up at the destination wherever you want and finishing whatever it is that you set them to do. That's what Google wants to see the completion of that original action at the destination. So that that's the key. And if you're doing that, if you're buying from phone from fire or anything, is that just going in and paying just whatever, for whoever for whatever, it's actually you have to know and understand what it is that Google is looking for, so that you can buy and try to approximate what Google is looking for.

What's A Good Tool To Trakc Your GMB Rankings?

Bradley: Sweet. So next is Jordan was just dropping the link to or what he suggests for rank tracking nice reports, not cheap. So there you go, because somebody was asking about that wills asking what's a good tool to track your GMB rankings? So you might want to check that out personally Well, what I use is Bright local for my client reporting, which will check track GMB rankings depending on like, you can set it by zip code or by city name.

So that's that's all I use that you can also use like pro Rank Tracker. That's, that's something that I, you know, I use for,

like test SEO tests and stuff like that. Not that not necessarily. I mean, I do have some client reports in there, but I use that more for tracking, SEO tests, you know, campaigns that I'm testing different methods on and that kind of stuff. But for client reports, I use bright local, because it gives me a lot of really good reports that look nice and they're they're really accurate as far as for, you know,

GMB rank tracking. And what's cool is you can set like third party mentions up so it will show rankings of any one of your branded digital assets. So, like it'll show citations where their ranking YouTube videos or channels or Facebook pages, you know anything that's been branded that has a mention of your name that your clients name will show up in the search results of the Rank Tracker search results, right? So it's really cool because it makes you look like a rockstar instead of just showing where the websites ranking you show where all of their branded properties or profiles are ranking for the various keywords and so it looks really, really good.

And so anyways, again, I just use bright local, but Jordan likes Night Watch dot.io. So check some of them out and see what which one you like. Okay.

How Do You Make And 301 Redirect A Firebase Dynamic Link?

Okay, thank you grant for that comment. Fabian, ask a question about the Firebase 301 redirects. Now that geo geo which was Google's link shortener is now been terminated, they won't. They won't allow us to use it anymore. And Marco is not going to answer that Fabian, because Marco tell him why.

Marco: Because some idiot will take it and burn it.

Bradley: There you go.

Marco: It's that simple and right now we've got it Fabian you're in the mastermind so when we are working on it to make it available to our membership so that they can use it we have it internally right now but we're working on making it making it available so that you guys in the mastermind first can use it as soon as it's available we'll let you guys know in the meantime i mean bradley you're using my pretty links pro yeah yeah and there's rebrand the the hourly there's a whole bunch of other places where you can get three old ones if it has decent metrics if it hasn't been burned by all means use it and then we'll work out our shortener our firebase shortener and how to make it available to again membership has its privileges so the mastermind will get it first

Bradley: Yeah i'm just using pretty links pro which is a plugin i think if you go to semanticmastery.com/prettylinks you can find it. It's it's not very expensive. I think it's like 20 bucks. It might be more than that. But it's, anyways, it's a great plugin. And depending on what I'm like, for example, for all press releases, I set up a domain specifically that I use for creating redirects within press releases for the local PR pro method for PR stalking. Also just for like, redirecting those long ugly google google URLs for like maps, for example, or now GMB posts and stuff like that. So I always am using the same, it's a press related type domain. So that it makes sense, right, and it looked and it looks and fits well, in press releases. And that way, you know, I'm actually building a little bit of authority to my own redirect domain that way. For other stuff, you know, again, I just use pretty links Pro, because I think when you buy that you get unlimited domain installs. And so yeah, I mean, for example, we've got a link shortener on for semantic mastery that we've had for years now called and if we use pretty links in that it's SM short dot link. And if you go to the homepage, it's it's a Sam Jackson telling you to fuck off. But we use that as our redirect URL and have been for years SM short link and it's great because it's just Pretty Link Pro. So again, that's what I've been using. But yeah, there are other things like rebrand Lee and stuff that have some inherent authority that you can use. So that would answer Jordans question next as well.

How To Find The Best Keywords For My YouTube Videos?

So Kevin is up. He says, How do I find the best keywords for my YouTube videos? I'm glad you asked that, Kevin. I actually prepared this specifically, I'm going to drop these links on the page for you as a reply, and then I'm just going to briefly talk about them because they're both really good. And I want to explain why. OK, cool. So for YouTube video keywords, I think these are the two best software's or tools available. One is and they're both from the same developer by the way.

So this one is Power Suggest Pro and this is by Ted Chen that he's again a developer a both these tools that I'm going to show his hands down my favorite keyword tool and has been for years it's incredibly inexpensive if you buy it through our link which is the link that I just dropped there I think you can get it for yes I think if you buy it straight from the website at $77 but through our link it's 57 and that's because we've sold this a lot for Ted so he gave us a discount for our our audience only. Anyways, it's a one time fee 57 bucks it's an incredibly simple tool. And it works really really well especially for generating long tail keywords like stuff that you can rank for overnight like instantly when you're talking about YouTube video stuff because it will spit out a not all it all it does is produced keyword excuse me auto suggest keywords so Google suggest or YouTube suggest or eBay suggest or Amazon suggest and I think it has been in there as well.

I'll just open it up real quick. But it's a very simple tool. And all it does is it uses the suggested phrases. And it used does it via API. So it grabs them very, very quickly. And it's got Google, YouTube, Yahoo, Amazon, eBay and Bing. And so for YouTube, like I've got it checked right here, I know, it's probably small on your end, guys. But for YouTube, you just put in your search term, or your seed keyword, so to speak, and then allow and then just hit Search and you can set up suffix or recursive. recursive means like so for example, you know, when you go to Google and you type in a keyword, and then you type in space a, it's going to list the top 10 suggested search queries that were that that last word starts with an A, and then you can go be and it'll give you the top 10 suggested search queries with the the last word starting with a B, and so on and so forth all the way through A through Z, while recursive will then go back in search the 10 results for each letter, again with the neck with a again at the end, and so

You can literally spit out thousands of keywords, complex search queries very, very quickly. And what I like about it is because it's coming from the Google suggest it for YouTube and Google anyways, the Google suggests API, all you're getting our search queries that are known to have traffic or have enough interest from Google from from Google users for Google to put them in the suggested a, you know, the suggested excuse me, the the suggest database and other words, Google doesn't have suggested search query phrases in there just randomly. They're there because people have searched for those specific queries. Does that make sense? So the YouTube suggest that use YouTube suggest database is not as good as Google's. In other words, you will see some repetition of like specific words that will be appended to your search queries are the the output essentially from from this tool, but with the when you're looking at just the Google suggested phrases, it's incredible because you can get into some sometimes the queries that come out of here are eight 910 words long, which means there's traffic on those complex queries, there's no doubt there's traffic there, or else they wouldn't be in the suggest database. But very few, if any, are optimizing for them. And that's why I'm saying this is an outstanding tool for SEO guys. Because you can develop your your silos around long tail keywords that are spit out from this tool, in a matter of seconds, it works very quickly. And you can get super long tail keyword phrases or search queries essentially, that you can optimize content for. And when we're talking about YouTube, I mean, you can literally rank for stuff, the moment it's published, if you're if you're targeting those long tail and then if you're using silos properly, which is what we teach with, you know, for content stacking period, but you can you can apply silo architecture

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YouTube channels using playlists, right? That's YouTube Silo Academy, you can do, you can get really good results even for short tail keyword phrases by creating a silo playlist and targeting the longer more complex queries that rank almost instantly. And so again, this is a fantastic tool guys, for 57 bucks, it's a one time fee. You'd be silly not to use it. Number two, this is a also by Ted Chen. But this is an online version of it. And this is a tool by that was co developed by our friend Justin sorry, who is hands down the best, in my opinion guide for learning how to run YouTube ads for e com and for lead generation or like building email lists and all that kind of stuff. Justin, sorry. He's great. And this is a tool he developed called tube sift. What he co developed it with Ted Chen, Ted's there, that's Justin. And this is an online version that will. it's got a lot of this the same

functionality in the app or you know, the online version as power suggest Pro, but it's got a lot of additional features for YouTube advertising. So it is more of an ads tool. And it is an SEO tool. But there is the SEO component of it because it has the same Power Suggest Pro functionality in the app. But it also has a lot of additional things like finding, it's got a YouTube channel searcher that you can find other channels to find other videos that you can use for in strategic ways. You can also build a placement list for YouTube ads, all that kind of stuff. So either one of these are really, really good depending if you're just doing SEO work, you can get away with just using power suggest Pro. If you plan on doing any YouTube advertising, I highly recommend picking this tool up because it works really well. And I still use this to all the time whenever I run YouTube ads, I'm always in there using this tool. It's a great, great tool.

Okay, so great question. We're gonna keep moving. We're almost out of time here to.

What MGYB Services Would You Recommend To Get Faster Traction In Multi-Location GMB Pages?

Daniel says. I have some Some new sites being created both for roofers one with two locations about three hours apart and one with location servicing to adjoining counties. What service from MTV? Would you recommend to me to get some traction fast in the first month? Then what would you suggest to follow up after that? Thanks. Um, well, first of all press releases, Daniel is going to be one of the things you can do quick to get the best results, the quickest results, although the days of just one press release, being able to get super, super good results are unless it's very non competitive. If it's real, if it's a real low competition, you know, you can very well get a good results with, you know, significant movement with one press release. But if it's more competitive, it's going to require several press releases published in succession, like a week apart or two weeks apart. That essentially the PR stalking method in order to get results there's Google's algorithm is adapted for a long time there for almost a year. We're able to just crush it with press releases for from maps listings. And we still can, but it requires more and consistency in order to do it to get the same kind of results, but press releases, obviously drive stacks. drive stack is again standard operating procedure. It does take a little bit of time for Dr stacks to take effect. But I would recommend having to drive stack pointed at your your each one of your clients that then you can actually target both locations within the DR stacks for each each client. And then what you can do is bit link build to the Dr. stat, right and again, that's those are all services that we provide an empty, Why be in the store. You can buy press releases from us, you can buy and you also get an organization page, which is a like a media room page, which is great, because you can use that very strategically. You can actually embed that in your drive stacks, which is very powerful. And then build links to your drive stacks and your organization pages which are like your accent, essentially your media room page as well.

your your your press releases for that brand that company will be listed. It's like a it's like an index like a blog index page essentially for the press releases so you power that up with additional links and that will help to. So again, I would recommend doing a kind of a one two punch. I'm honestly Daniel, if you were are handling like the work for your clients. That's where local GMB pro local PR pro and ROI is all combine those together is like that's like the perfect triple combo to get results for clients. I don't you know, you'd have to go buy all the training courses and learn all that stuff to be able to implement it or you can just buy some of those the GM or excuse me, the PR and press releases and the drive stacks directly from MGYB not have to learn all of it. And then again, you apply the link building campaigns to those properties not directly to the money site. As far as the GMB assets, the actual

maps, you know, listings themselves. That's where local GMB Pro comes in. That's where you're going to get the best results from the actual GM, Google My Business listing, essentially. So that you know, I would recommend we don't have that service available publicly yet an mg Why be in the mastermind we do, Daniel, where you can buy mg Excuse me. GMB services from us done for you Google My Business Services. But that's only available in the mastermind right now. So if you want to apply those methods to your current clients, then you have to right now purchase local gym, be Pro, or come join the mastermind, which is what I would recommend because you can get it the training much cheaper there as well as get done for you services there so that you don't have to spend the time and effort learning how to do it. You can just find that get the training from us as how to apply it and then how hire us to do it for you. And that's going to get you the quickest results instead of you have to learn it. So I would recommend you come join the mastermind. It's a small price to pay for the access to us and the training and the methods that are going to help you to get results the quickest. That makes sense. any comments on that?

Marco: No, that's perfect.

Adam: No say Bradley make sure yeah, okay cool you have a…

Bradley: refresh I know it sucks Yeah, I don't like that at all. all right um. okay so we're there

yeah well i'm not i'm not digging the whole Facebook comments thing myself honestly but you know we're trying to find a good solution guys here would discuss apparently wasn't working so we'll work it out. Michaels up he says not sure why. The same thing is complaining about this apparently.

Last week's page isn't showing last week some data that was seen as I saw that. huh? Okay.

So did it get resolved? Yep. Yeah, we didn't have the code in there for the for the YouTube video. Oh shit, my bad. That was my fault then I apologize for that.

Is There A Way To Protect GMB Listings From Being Suspended From People Flagging Them?

Alright, I'll Gus Augustus says is there a way to protect GMB listings from being suspended from people flagging them? No, I mean, make them look as real as possible. Augustus that's the only thing you can do is, you know, try to make them look as real as possible.

If somebody flags it, and you, you know, if you can't verify it physically, you know, via receiving a postcard, or, you know, taking photos from in front of the storefront or the location, if it's not a storefront business, then the only thing that you can do is really try to make it look as real and as genuine as possible. Honestly, I think that's bullshit right now, because any, you know, competitive competitors could just flag a listing, and it could cause Google to want to slap it and require ree ree verification, but there's not much we can do about that right now.

We're almost out of time, guys. I do have to leave but vitality says hello, hope everything is doing well. Question to Bradley. Any feedback on testing with quantum Newswire? Thanks. No, I'm still testing vitality. There's a lot of amazing features with it. And I've got a lot of hopes for it. And I know the guys behind it like really and we wouldn't have brought that to to our audience unless we truly believed in it. But I am doing some pretty significant testing with it that we're going to reap, you know, bring that, bring them back to do another presentation. Another offer essentially, once I have my case study done when we promoted it the first time, I didn't have my case study done and that's because I just honestly have had been overwhelmed with too much other work at the moment. But I am actively working on that case study right now. So that in the next two to three weeks, we can bring that them back to present the offer again. And this time, I will take a much more active role in the actual presentation and showcase study data like I often do to show exactly how I'm what you know the kind of results like I'm getting from it. So right now now I don't have any updates for you, but we will in a few weeks. Okay.

Will Existing Members Get The Video Lead Gen V2 Update Or There's A Need To Repurchase Them?

Rob says Bradley spoke about video lead gen system v2 launching soon will existing members get the update or where we have to repurchase to get the new v two updates? That's a good question. As far as I know, you will get the updates. Rob, as far as I know, you will get the updates. Why do we were getting double? I don't know maybe because it wasn't showing up on the page. Anyways, so there you go, guys. I gotta run. It's five o'clock. Sorry about this. Comment app not working correctly. Again. I don't know what to do about it. We'll figure it out. So thanks, everybody. Thanks, man.

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