Are Forum Comments Okay When Building Links For RYS And Syndication Properties?

By April

 

In the 281st episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if forum comments are okay when building links for RYS and syndication properties.

The exact question was:

Is forum comments ok for link building for non money site properties? (like rys & syndication properties)

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What Should You Do When Certain Web Properties From Branded Networks Are Shut Down?

By April

In episode 281 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked what to do when certain web properties from branded networks are shut down.

The exact question was:

What happens when propeties gets shut down(mostly relevant to branded networks)? Should someone invest in building again? Should we change links & add other social networks?

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Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

By April

In episode 280 of our weekly Hump Day Hangouts, one viewer asked if one should be worried if Google picks up with IFTTT syndication and RYS.

The exact question was:

Should we be afraid if Google pick up with the ifttt syndications & RYS? What about big competitors like yelp or other big ones? What are the consequences on that?

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How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

By April

In episode 280 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how would you use three more tier rings to an existing YouTube syndication network.

The exact question was:

2) Say you have YouTube syndication with single branded tier1 ring & 3 rings in tier2 attached to that. And let's say you were given the ability to add 3 more rings. To where will you prefer to adding the rings: (angel) another 3 rings on the tier2 (total 6) or (B) another 3 rings on the tier3 syndicated by single ring on the 2nd tier or (C) another 3 rings on tier3 syndicated from each single ring from tier2.

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Why Do You Use Multiple Tier 1 Networks For YouTube?

By April

 

In episode 278 of our weekly Hump Day Hangouts, one participant asked why the team uses multiple tier 1 networks for YouTube.

The exact question was:

2) Why would you use multiple tier 1 networks for YouTube instead of just single tier 1 and multiple tier2? Why themed ring isn't a brand ring? Can you give example of this theme ring which is non-brand ring (Marty's cupcakes place) and non-persona ring (john doe).

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What Is The Use Of The Multiple Tier 1 Rings?

By April

 

In episode 277 of our weekly Hump Day Hangouts, one viewer asked about the use of multiple tier 1 rings.

The exact question was:

4) What is the use of the multple tier 1 rings? Isn't suppose to be just single tier 1 ring which is the branded ring? Also if there could be more tier 1 rings, what should they be: personas? Should you do multiple tier1 on YouTube channel only or is it allowed for websites also?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 281

By April

Click on the video above to watch Episode 281 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, everybody. Welcome to Hump Day hangouts Episode 281. Today is April Fool's. But it's actually Episode 281. There's no joke. I guess I'll go with what do Wednesday's and Top Gun have in common? You're both in the danger zone with Hump Day Hangout!. That's the best I can do. And Yep. All right. Chris is expressing his love of my horrible jokes. So anyway, let's say hi to everybody real quick. And then we got some short announcements and we're gonna kick it off and get into your question. So I'll start with Chris since he loved my job so much. How you are doing?

Chris: Doing good here. How are you doing?

Adam: Not too bad. Yeah, things are getting a little interesting around here. They're kind of tightening up the going outside restrictions right as the sun starts shining, so but, you know, do what you got to do and keep moving forward kind of same in life in business. So anyway, I'm doing real

Chris: as long as you're allowed to go out with masks, you're fine.

Adam: Yeah, yeah. And luckily people have been not too crazy around here. So anyway, you know, just the new normal going on in the day-to-day. So Marco, how about yourself?

Marco: I'm good, man. Actually, the rainy season started although it doesn't look like it does it, it's kind of cloudy today we had a few raindrops not much, but just enough to know that in the next couple of weeks at this time especially, you're not going to be able to hear me talk probably from from from the noise of the rain falling on the roof or so. So it'll be fun.

Adam: And I mean, this is we always get in these weird little weather discussions at the Hump Day Hangouts, but is that kind of I'm used to places up in that are kind of tropical-like that is it like an afternoon type of thing where it showers pretty intensely, but then it kind of goes away?

Marco: Seven and a half months of that. But we will have periods especially during hurricane season, where it might rain three, four, five days straight. When my son was born in October of 2011, we had 11 days straight, where it did not stop bringing man. It was just horrible. But other than that, no, I mean, it's like this. it'll rain and then it'll go away and it'll be nice in the evening. So yeah, it's a nice change from just so much sun. Because too much sun isn't good for you.

Adam: That's good. You gotta you know, you gotta have both so you can appreciate the sunshine. Right, right. That's good. Oh, hey, Hernan, how are you doing? You're moving into? Let's see. wintertime rises. A cooling winter?

Hernan: Yeah, yeah, yeah, so we're Winner Winner right now. So we're moving into the cooler season, but it's good, man. It's good. Like that's good. Like honestly, I don't feel the quarantine and quarantine for 24/7 anyway so I've been preparing for this all my life for this moment, so nobody but life's good man now. We're safe. We got what we need to have and you know, the stores are you know full of stuff like you know we just went out to do some shopping we're good so you know everything's good.

Adam: Good deal and Bradley, How about yourself?

Bradley: I'm glad to be back here. Last week I was planning on being here but I took a week away to my favorite campground and trailhead where I ride ATVs and such on purpose to get away from this, you know, pandemic mess and everything. I thought was just good excuse to get away too. So I took it and I planned it from Monday through Sunday. And on Friday before I left to go the governor had issued in order to shut down you know, Visitor Center and such and so that's why I plan on working last week and it shut down. It was shut down for any like, other than, you know, employees. It was shut down. So I was unable to work. I had a very piss poor internet service that I was tethering through my phone, which was kind of spotty. Anyways, so I was unable to be here. And I apologize for that. But it looks like you guys all handled it for me. I had never had any doubt. But I appreciate you all taking care of that. And it was actually nice to unplug for the most part for the entire week other than, you know, a few emails on my phone. I literally unplugged for the entire week, which is very rare even on vacation, I usually bring my laptop and work a little bit you know, and this was almost an entire work-free week. And it was much much needed. I came back this week and had been working you know, with renewed enthusiasm, if that makes sense. And I think that's important for everybody to unplug.

So use this time, I think guys right now for in two ways, one, work on stuff that you've been putting off, and two take some time for relaxation, because I think that gets our creativity kind of flowing again. If that makes sense. If you're overwhelmed with work, like all work and no play makes Jack a dull boy, that kind of thing. I think that kind of stifles our creativity. When I say creativity, you don't have to be in the creative. You know, like a graphic designer and stuff to be creative I'm talking about creative problem solving and things like that. I think we're better if we have some sort of a balance if that makes sense. And I think as entrepreneurs a lot of times we don't adhere to that advice we just work, work, work, work, work all the damn time. But I think when you can get away and you see the benefits that it can produce, it kind of makes you realize that it's something that you should probably work into your routine, you know what I mean?

Adam: Definitely, yeah, and I hundred percent agree with that, you know, whatever it is just kind of following either what's fun for you or if you got a side passion, and talking to other people just about what they do because man those ideas, you just start cross, you know, kind of interspersing it you can get those connections and you'll come up with ideas that you never would have otherwise.

Cool. Before we get into it, just wanted to say real quick. We've been updating some training Bradley just closed week 11 of 2xyouragency training and if you're an agency owner or you're a consultant, if you want to get more clients, if you want to grow your revenue if you want to scale your team if any of those things sound kind of remotely good to you and the things you want to do, then you should head over to 2xyouragency.com got the training almost completely wrapped up. But if you hop in, there's no drip, there's no waiting you get in, you get all the training right away. We know some people can really power through it and set aside the time other people you know, you might want to go on a weekly schedule, but whatever works for you, we got it there for you.

Bradley: If I can interject for a minute, I just added the, you know, the videos from today for week 11. We got one week left guys, it would be a special week next week too. I'm looking forward to it. But anyway, so when I added it to the list of all the other training videos for the course so far, we're at 77 videos. So I would recommend that you power through it but kind of on a weekly schedule so that you could. Because otherwise, you're going to be sitting around. Well, you've probably got the time now so there's a lot of damn training in there, guys, so don't let the price for you.

Adam: Yeah, I was gonna say to their you know, we've done an improvement that we've listened to people and we have the video training, but we also have the executive summaries that go with it because we know some people, you know, you may already feel up to speed on some area or you just need a quick reference after you've gone through it. Whatever it is that you need that for we built these in for each lesson so that you've got that. So very helpful material there. And if you're into more of the SEO side as for getting results instead of kind of building your agency, then you're going to want to grab the Battle Plan, whether it's, you know, working with new websites, age domains, YouTube channels, whatever it is, keyword research, all that sort of good stuff, head over to battle plan.semantic mastery.com and grab that.

Bradley: Ah, can we use the new one? No, but yeah, Carry on, carry on it.

Adam: We're gonna have some good updates coming, you guys. We'll be talking more about that in the future. In the meantime, head over to POFU Live head over to pofulive.com. We'll have some updates about POFU Live, but we're waiting on figuring out some alternatives to that just in case. You know, things ended up going on for a long time. And we'll tell you more about that in the future. But what I meant to say was head over to mgyb.co. Done for you services, syndication networks, RYS drive stacks, the SEO shield, link building, embeds, all sorts of good stuff. And if you haven't signed up at mgyb.co, yet head over there. You can opt-in or you can create your account there and subscribers definitely get access to some really good stuff. Not only do we have some free training available to you, but we also send out specials and some subscriber-only sales that go on from time to time over there.

Marco: For people who need proof. Yeah, people who need to see it. I mean, we just have to have it. I just went live for the second time. Monday was the first time showing the last solutions case study which we were which I was only sharing in the charity webinar series, but now you know, I'm getting such great results that I want to show people what's going on. I want to update the most. I want them to see as this goes on as this moves on how well this shit works. And as a matter of fact, go watch the video on Facebook, it's all of our groups. If you're a paid member, it's there. If you're a member of the free group, it's in there. And if you're not a member, then go in there join, it's free to join. And you can see the video and I've given people a 20% off coupon for the SEO shield, which is a month right? The SEO power shield is a must right now if you want to create your entity like right off the bat. Do you want to start off right you want the foundation to be like just spot on solid, as good as you can get it it's an SEO power shield, and you go from there because it incorporates everything that we teach in RYS.

Yeah, I'm thinking of our Battle Plan. Sorry. It incorporates everything in a Battle Plan up to when you're supposed to start the press releases and the link building. So the SEO Power Shield is the foundation to get then all that heavy push that lets you smack it in the ass and then it goes. It's incredible what happened.

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Adam: Outstanding! Well, I think that's it on our end, guys. Anything else before we have any questions?

I don't think so. So we're good. Yeah, let's do this. Yep, do it.

Bradley: I feel like I missed out because I wasn't here last week. I was looking at some of the questions from last week. And I feel obligated that I have to answer them and I don't.

So anyway, alright, cool. So it looks like we're starting with Mohammed today. You guys are seeing my screen, right? Yep.

How To Strategize A Press Release For An Affiliate Site?

All right. What's up Mohammed? He says, Hey, guys, I'm trying to rank an affiliate site. I'm about to order a press release for it. The problem is I don't know how to approach a PR for something I don't own. Would it be weird if I ran a PR on behalf of this item only for it to lead to my site now? Because of that, in my opinion, no, not at all. Because I mean, that's natural for people to talk about products or services that they like, or, you know, like trust, whatever that they use to. It's an endorsement, basically. So that's, there's no problem with that at all, Mohammed.

And remember, you're not writing the press release, it's up to the press release writers to determine a news angle, not you. So all you got to do like literally, they're good at that. Like, that's why their press release writers, right? So all I would do is just submit a guideline, like say, Hey, this is the product I want to promote. Here's the page, put the link in the description when you order the press release, but the link into the page, and then tell them to go glean some information from that product page that they can use to write about and that's all you have to do. That's what I love about the press release writers is you don't have to give them very much for them to be able to write some sort of news angle to make it PR worthy and that's their job. So I wouldn't bang your head against the wall to try to come up with ideas for that. Let them do it. That's their job. Just give them the product, the page and ask them to write something that promotes that. And they'll handle that for you. Anybody else?

Nope. Okay.

What Should You Do When Certain Web Properties From Branded Networks Are Shut Down?

Looks like Bibi has got a bunch of questions. Okay, cool. Well, we didn't have a lot so we can run through them. Usually, if we had more, we would say don't do that. But you've been coming often. So that's perfectly fine. What happens when properties get shut down (mostly relevant to branded networks?). Should someone invest in building again? Should we change links in add to other social networks? Yeah, I mean, you know, if it's done correctly, and I don't know, maybe you were the one that was talking about doing a shit ton of blog posts, and they, you know or doing them too soon. And the WordPress was getting shut down. I vaguely remember a conversation like that a few weeks ago.

If you're having it happen often, there's something wrong. It could be with the content you're publishing. It could be too many outbound links could be the volume or frequency of publishing. But if you're having a bunch of sites terminated,  there's an issue because I've got and I was just telling Rob about it. I don't know about two weeks ago, I was looking at some old cliffs in you know, like, six, eight folders deep. So I didn't even know that they were there. And I found some old syndication networks that were built in 2012, a rack of them like seriously, like, I don't know, 20 some network syndication networks. And I started just out of curiosity, looking at the properties, and many of them are still active in life today, which is unbelievable to me that they've been around for eight freakin years. It's just insane. So the reason I'm telling you that is because they shouldn't be terminated unless there's a problem. So I would try to identify what the problem is first because otherwise, it's going to be an ongoing problem.

However, that said, once you've identified that problem and resolved it, then as far as what do you do with terminated properties? Yeah, I would just build new one or I would just buy a new network is what I would do. So you don't waste your time building them or hire a VA that you can train into rebuilding in, you know, individual web to dados that get terminated. That might be something that you want to have somebody in-house for if that's going to be an ongoing problem with you, but I would recommend first identifying what's causing that issue and resolving that before rebuilding, does that make sense? Anybody else got anything?

Marco: If you've done the work, right, which includes doing the same after doing the structured data, then it's totally worth going in and replacing that right replacing that WordPress is touching, Blogger sometimes or anything else, because then it's you played that as part of your entity. And I think that it should be replaced. But that's something very specific that you really need to take a look at to keep your entity as strong and really throughout. So that would be one caveat that I would put into this.

Bradley: Should we change links and add other social networks? Well, I don't know what you mean entirely by that question. One of the things that we teach in Syndication Academy is to constantly be looking for additional properties that you can claim a claim of presence on, you know so that you have a branded profile doesn't necessarily mean that you can syndicate to them. As a matter of fact, most of the additional properties that you would add aren't actually part of the syndication network, they're part of your entity. Right? So your branded footprint, but, you know, we recommend doing that. There's, there's a lot of really good ones out there that you can add, as additional, you know, have an additional profile on and that's something that you should absolutely continually be doing for your networks too. And we talked about maybe adding that as an additional service and MGB so maybe in the future that'll be available.

Are Forum Comments Okay When Building Links For RYS And Syndication Properties?

The next question is forum comments, okay, for link building for non-money site properties, like RYS syndication properties? As far as I know, yeah. That'd be like GSA does that. I would never use that directly to money property. But yeah, that kind of stuff can be done. Typically, I think that Dadea recommends and maybe Marco can comment on this because I don't stay up to date with the link building stuff because we have Dadea. So I don't need to he does it all. But I think typically those type of links will usually be like tier three. So not something that he would recommend building to your tier one assets. They can be I don't think it's going to hurt but they're just not as effective as they would be at like tier three, right, which would be building links to the links that are built to your tier one. Does that make sense?

So it's usually contextual web 2.0 links as tier one to your branded tier one. I don't want to get confusing, but that's actually tiered two. But those are tier one links to your brand, your tier one branded entity assets. And then you could follow that up with either a second round of web 2.0 which is what he recommends and then the third tier of GSA style links which will include profile links and such. But I know that you can go web 2.0 contextual links. And then like essentially GSA style links behind that, but Dadea recommends two tiers of contextual links. And then you could always back that up with GSA style links, which would include forum comments. So, you know, I would just follow his advice. Marco, do you want to comment on that at all?

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Marco: Yeah, absolutely. Because, I mean, the question is, is it okay, yeah, it's okay. Is it necessary? No, not general. Especially not now. We were just talking about it on Monday. We're bringing on the extension tool, right here in the next two weeks. It's gonna be available gonna let people expand their stacks. And I'll tell you right now, that from our testing, you get so much more power when you expand the stack. Add that keyword stack, instead of just the brand, but focusing on on on that market-level keyword and then link building to that. But then all that GSA spam, that you would have had to do it at tier three is totally unnecessary. Because you get such a great push from the tiered link building, right tier one and tier two of link building links, that it just makes everything unnecessary. Now, as you expand your drive stack, more folders, more keywords more, maybe sub categories, maybe you find another market-level category, just however it is that you decide to do it. You're going to be powering up not only that drive stack but the previous drive stacks just from the association. So guys, yes, can you? Yes. Should you? I don't see why you would unless you absolutely have to unless you're not getting the push that you're supposed to be getting or there's just so much competition in there that you're having a hard time hitting that apply. Where you need that extra again, that should kick in the can to get it to go where you want it to be not generally necessary. I didn't see it necessary, nor did Dadea when he took on time and again when he took on Amazon and one.

Bradley: Yep. All right. Thanks, Marco.

Is It Okay To Build A Link To One Of THe Branded Properties In The Press Release?

The next question is, is it okay to include a link to one of the branded properties in the press release? I opened up this Excel file just for visual representation? Good. I just want to point out Yes, it's absolutely fine. And what all of my bloggers do my content marketers who handle all of the content marketing for all my clients and such, and they order the press releases and all that is we always, you know, you can have up to three links in a press release. I use either two or three consistently in the press releases, and I just pulled up the spreadsheet because if I would have had a chance earlier, I would have opened up an actual client workbook and just taken a screenshot and blurred some out so you could see what I'm talking about, like how my format is, but each one of my clients has a separate Google workbook or Google Sheet. There's an NAP tab or sheet on the in the workbook that has the name, address, and phone number and contact information and, you know, email address and all that stuff. That's like the NAP info. And then underneath that, I've got a section that is target URLs, right. So it'll say target URLs here. And it's got all the branded entity URLs in there. And what my VA is or my bloggers are instructed to do is just every single time they create or order a press release is usually work press releases used to promote a blog post. That's what we do. It's the PR stacking method. If you have, it looks like you did watch that because I saw it in your question down here.

Press release stacking or PR silo stacking is what we typically do is we publish a blog post for within whatever silo it is that we're trying to push. And then we publish a GMB post. You don't have to have a GMB entity if it's not for local but if you do, we publish a GMB post that is linking to the blog post. Then, we publish a press release that is linking to either the GMB posts or the blog posts and the press releases to promote the blog post, essentially, and then we link to either anyone of the other tier one entity assets could be the money site. If we're linking directly to the blog post as opposed to the GMB posts that's linking to the blog post, then we usually won't link also to the website because we'll choose another asset to link to GMB map. Not the share URL but the actual cid URL from the GMB map GMB web business site website you know, the GMB website, the G site, the Google site, ID page, anything right and any sort. So again, my VA just has a list of target URLs on the sheet, and they're told to every time they publish a blog post, either link to the blog post, or the GMB, the corresponding GMB post, and then just randomly select or cycle through the target URL list that's there. So that we're always building a link back to one of our branded entity assets at all times, and we're constantly cycling through so that we're kind of diversifying the links across all of our entity assets. And it works incredibly well guys. So that's what I recommend doing. Is it okay? Yes, absolutely. Any other comments on that guys?

Marco: No, no. Okay.

How Many Links Should You Include In A Press Release And Money Post Site?

How many links to the press release include? I just answered that. Two or three, just remember, I mean, you 123 in our in the press advantage service, which you can purchase from MGYB we recommend 1 to 3. However, as you know, Marco can talk about this a little bit more. Remember, you're diluting any link equity. If you know if you've got one link, all of the link equity is going to that one link. If you've got three, you're dividing it into a 30 each, if that makes sense. So just keep that in mind. If you're trying to push more power to something specifically, you may want to only include one link, but as I just mentioned, we typically include on almost every single press release two or three links, always promoting the blog post either direct or through a GMB post and then one to another branded entity asset. And then if we're PR stacking will link back to a previous PR, the previous PR on that same silo, if that makes sense. So that would be three links. Okay. Any comments on that one?

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Marco: No, no, I mean that that's fine. The math is available online. So if you start breaking it up, then you're just dividing the power that you can push, and the more links that you add the more power than you're dividing, and so you're not going to get as big a push as you otherwise would. Unless, unless then you maximize the Lincoln, you would have to do a greater amount of link building. But then again, that this comes, this comes from the fact that it that is exponential, right. If you want to get the power to where you want it to go, and you're splitting that up for ways it will eventually get there. But it'll be whittled down because of how it's being divided. And so you just do greater link building and that's available. I mean data is available and mgyb.co. also, what's the text to links ratio on press releases and money site posts? I don't know. I mean, honestly, I think in press releases, I think the rule of thumb was like one at one link, for every 200 words, is what is rec is no more than one link every 200 words, but I can't swear to that. As I said, the press releases that we use are usually around 750 words 600 to 750 in that range, and we recommend, or they, you know, it's recommended not to include more than three links. So that works out to about one every 200 to 250 words. Okay. As far as, go ahead. No, to me, the content ratio is that doesn't matter. What one or two links, period, one or two, that's it. Forget about ratios. Forget about all that other shit. If you want to get the maximum power to wherever it is that you're trying to deliver it.

If you start going down three, four, then you're going to have to increase the liquid. The link building has to be greater but and I'm not going to go into factors, so and how much link building you should do, because that's what you avoid by not splitting it up that much.

Yeah.

How Should You Use The SEO Power Shield To Beat The Competitors?

Alright, so the next one is I got the concept of the shield. I understand now that it is for me not having to deal with the Google updates, and we should care about Google. But what about the competition? What if someone else is using it? What if baby I'm going to give you a hard time here, buddy? I'm not picking on you. I am picking on you specifically actually. But this is for everyone else's benefit too. What you can What if yourself into inaction? And that's exactly what it sounds like you're doing. Maybe I'm wrong and forgive me if I am. But guys, you can What if yourself to death into not taking any action period? What if it is nothing other than negative imagination. So instead, like seriously, that's all…

What if in situations you're worried about potential situations that are imaginary, right, you're imagining potential situations that haven't occurred. And you're just trying to circumvent, you're trying to find solutions for problems that don't exist. So don't do that. Instead, use your imagination on trying to imagine how it will work. And how if that makes sense. Think to flip it. It's imagination, regardless of worry. And what if the thing is negative imagination, and you can have positive imagination where you try to think about, you know, how to how to make it successful? And in my opinion, that's the way to go about it. Because if you try to what if every scenario, you'll never take any action period, and you're much better off what we just said this saying yesterday. It's better to take imperfect action than perfect inaction. And that's exactly what it sounds like from that type of a question. I hate what if questions because and again, I don't mean to pick on you, but I'm just saying, I hate what if questions because you can What if any sort of scenario that you can imagine.

In my opinion, just go out and do the damn thing. And then if you know as things occur, you resolve them right if any issues were to occur. Now, that all said, I also had seen a similar question and maybe I don't know if it was from you, but even from just last week, as I was scrolling through the questions during the opening of this hump day hangout today, I was looking at last week's questions and I saw somebody say, Well, what if Google catches on to RYS and syndication networks? What if Google catches on and we've heard that over the years, go to Google right now in search, SEO, Virginia, tell me what you see is the number one position? It's my Google site from a drive stack that I built, that's not even a complete drive stack in May of 2015. Think about that, guys. That was five years ago. It's still ranked number one for SEO Virginia, SEO agency, Virginia, Virginia SEO, number of keywords. It's an incomplete drive stack. And syndication networks we're just talking about I've got syndication networks that are still valid for from 2012 when I started building them. And so what if Google catches on to them? Well, that was eight damn years ago, and they're still working today. And in fact, they're working better today than they ever were in a different light because now they're an entity validator and solidified before they were just a method of link building. Okay.

And RYS, the same thing. What if Google catches on, there was another SEO guru out there that had a whole entire video about why he thought drive stacks were stupid and to not use them? Good. I like those kinds of people. Because then we're going to continue using them and we're going to continue benefiting from them. While those dummies don't. Do you know what I mean? And don't get me wrong. There are other ways to do things, too. I get those guys and I'm not knocking other methods. I'm just saying, for somebody to have such a closed mind and say, Oh, why I have determined it. Marco can comment on this, I have determined that this won't work. That's such small-minded thinking, in my opinion. And again, those are the kind of people that find that's great.

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Continuing thinking that we'll continue using them and benefiting from them. So to wrap it up, BB, don't worry about that. Use them, especially if you use them the way that we build them or the way that we teach you to build them. Unless somebody else is using our exact same methods, you don't have anything to worry about. And it's very unlikely that they're going to be using our exact same methods. And even if they are using our exact same methods, you come in here and engaging with us on a weekly basis will give you an edge because we can tell you how to power up over and above whatever your competitors are doing, which is really just comes down to link building at that point. So, Marco, I know you've got some things.

Marco: I'm going to go to August of 2015. end of August when we released the original RYS Academy and the guy. Well what if Google closes the loophole? Remember that? Yeah, what if Google closed the loophole in 2015 and we had a ton of people buy in 2015 and a ton of people who didn't one of those people who didn't is the guy who said, What if? What he's still wondering what if? Because it's still working. But what if, what if? What if? What if tomorrow? What if? What if the fucking world ends tomorrow? Nothing is promised, right? All we have is right now and what we're doing right now, man if you're doing to do right now, that tomorrow doesn't make a difference because tomorrow you can just do more of it. Okay? And so then you happen to be in a niche. And think of the possibilities of you being in a niche where there's another person that's using the exact same methods, the exact same way as you're doing it. As you've learned it as you've approached it, that's nearly impossible. Because once you have it, I mean it's just doing more of it. But in the unlikelihood that that happens, think about thinking about the possibilities. Think about what we're talking about, what are the chances? Can this actually has a word this. I practice entity-based worryless SEO. That includes my competition because I don't care. Literally. I don't care who the competition is. I even stopped doing competition analysis because it makes no difference anymore. It doesn't matter. Once I go after a niche that niche is mine. Or once I'm working with someone to go after a niche, that niche is ours. It makes no difference competition. I don't care when I come on, they better start worrying about me. Now they be they better be doing what if Marco comes out after this niche, that's what you should be worried about. Other than that, dude, go do the do and do more of it and then do more of a build your system. Get that system in place so that you can systematize it and it's repeatable. And then you just do it again, and again. And again and again and again. You just do more of it. So what if someone comes in then you expand your stack, they expand that you expanded more, they do link building you do more. That's it! And as a matter of fact, it's competition's healty because it keeps you on your toes, it keeps you from slipping.

Bradley: It is. And so I just pulled this up just to I mean, again, just to example, guys, it's pulling my map and it might just be because that's, you know, sees my IP and, you know, local, but there's it is number one, and it has been for five years and for whatever reason the maps not showing here, so I have to investigate that. That should be my GMB map. But my point is, guys, and look, it's incomplete. This is a very poorly done Gsite that only this is all of the stacks right here. That's the entire stack right there. You can see it. It's all embedded right here. And it's not anything like what we do now. And yet there it is. Five years later, it's still number one guys, and I've never done anything to this period, other than that's it like I mean, I built it and built some links to it. Way back when and that was it. I've never touched it since. And it's still number one today so for those of you that say you know what if that was five years ago guys and it's it's you know you can What if yourself into taking an action is what I meant and I mean that guys don't do that so anyways and that's why.

Marco: for BB if you'll pick up you are at but then again you're not you're getting game you're getting shit for free that you shouldn't be getting you're getting schooled into how to the do that we do and just again systems and more of it that's it.

Bradley: and take the criticism constructively you know what I mean? Like we understand you're here to gain a better understanding and to be able to beat your competition and so if we're a bit harsh we mean it with all due respect for real that and I mean that guy. So anyways, BB, I'm not picking on you hope you understand that.

Should You Link Back To Previous Press Release Even If It's From A Different Domain?

He says, I saw the press release stacking videos still trying to figure it out. Should we be linking back to previous press release even though the previous piece whereas on a different domain? it doesn't matter.

What I suggest, though, is that you make sure that you're linking back to PRs that don't purge. There are a few of them through MGYB or Press Advantage. For example, the press advantage domain obviously, the USA Today, Digital Journal, Street Insider, all of those rank really, really well anyways, so why not just use those as the ones that you link back to in a PR silo? Does that make sense? Okay.

How Should You Use The SEO Shield For National Keywords?

Brad says how would you use a shield specifically a drive stack for national keywords build out every major city or is there an easier way? No, I wouldn't do that for national Marco you're the one that can comment on this much better than me.

Marco: on the national in real estate I did or we did that has that's targeting every state and every city and it just had some good shit baked in there. But that's not necessary. I think brand plus keyword association at the national level that's it. Brand gets associated with the keywords what you're trying to do is you're trying to become Google in your space. You're trying to become the entity. So when people say if I say if I say jello, you know exactly what I'm talking about generally. Gelatin is what it actually is, if I say Bandaid, you know you know exactly what I'm talking about. It's the keyword for adhesive bandage. And I could go on and on guys Zipper was originally trademarked. It was stripped. Windbreaker was originally trademarked, but it became the word for that niche. That's what we're trying to do. And I've said this plenty of times before.

Most of us are not going to get there. If you do that, just think of of the money that Tinder when you become the keyword for the for the niche. But in the meantime, what you're doing is you're creating that brand plus keyword association, so that the bot understands you that you your entity, should be the one that's going considered for that keyword set, the best match right for anything under that keyword set and imagine the kind of traffic, the kind of money that you're going to produce when you get there. So we're not talking about being the keyword for the brand where people consider it. The word for the niche, but where the bot understands that it's that it's the keyword for the niche that your brand is the same as the keyword for the niche when you force the bot into that association, the man look, you write your own check, relax, it's a done deal. Just watch the bank account grow. I mean, I can tell you, I'm not gonna show you I'm not gonna go open my Stripe and I'm not gonna open my account, but I wish I could show you just what's going on. I'm not the kind of person to do that.

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I'm not the kind of person to show the checks the kind of stuff that comes threw my hands but you have to see it. Like when you hit that sweet spot for that client at the calls start coming in. And an example DC plumber, where the plumber has to take a phone off the hook because he was getting too many calls. Seriously, think about it. Think about it getting too many damn calls. You take a phone up though, the personal injury attorney in New York City who had to hire multiple people to answer phones. That's the kind of traffic and it I'll be totally transparent. It has slowed down, but not to the point where she's had to really close up shop in New York is complicated right now. Right? But she's getting contacts. So she's still going through it. And she's continuing to pay. We've made an arrangement, of course. And then what I explained to her is, listen, when this is all over, soon as people are allowed just back out on the street willy nilly. Think of accidents that are gonna happen. I know. It may be morbid. But it's true, people are going to be just crazy about getting out, they're not going to be careful. We're gonna have a ton of a ton of accidents happening. And it's a ton of people that are going to call her. So she's gonna make all the money back. So let's relax and let's go and you pay me again. And it's going to be more than what it was. So these are all the kinds of things that can happen when they know that you're this person who can produce these kinds of results. And they understand that they let you go, you're going to the competition to offer your services. So think about all that when you are approaching national keywords are there for you. You don't have to approach it every major city because something like real estate is kind of location based, even on a national level, but maybe what you're doing isn't location basis, totally keyword based. So it depends on how people are searching for that niche. So I hope I hope that made sense. If not go watch the videos, contribute to the to my charity, you're gonna get access to the charity videos where we've talked about all these different things, all the different scenarios, we make scripts available. I mean, it's incredible the amount of information that's in there. So think about that. I'll leave it at that.

Bradley: Yeah. And because we got time, because we only had two more questions as of right now. We'll come back to those in a minute. But I want to point out because you were asking about whether it was two questions in the past few minutes. One was RYS again, will that what if they catch on number two was how would you approach it nationally, and so Marco has been sharing even in the free Facebook group this week, this week alone, he's shared about the Land Solutions Network, which is his National Land buying site that him and Rob have been working on while my mind I'm just focusing on Virginia my real estate business, my land buying business. And in both instances, both cases, the Land Solutions Network, they used a mass page builder, but basically they just solidified the entity and built the drive stack. That's it. I mean other than what a couple of press releases for my so and it's ranking nationally for in many different states and such for his primary keyword sell land fast. Well, I've only targeted Virginia but same thing is a if I were to do so, land fast Virginia, this is what Marco was talking about, as you see how it pulls my knowledge panel for that keyword. Right, that makes sense. So the brand has been associated with that keyword. I'm targeting only Virginia. But you can see that it's pulled that this is a full on brand association with my keyword for it to bring that up here. Does that make sense? And you can also see in that search field now with sell land fast right there is Alpha Land Realty, I didn't even type in alpha land or start to type in the brand name and it's popping my brand name into a keyword search suggests. Does that make sense? So think about that. I swear to God. This is my word. Only thing I've done to this. It's a single page. I'll show it to you. It's a single page, Click Funnels page. This is just a landing page. Guys. That's it. There's no, there's no content marketing going on here. There's no silo structure here. It's a single page landing page, Click Funnels, which you can't even optimize the SEO elements of a Click Funnels page. I do have structured data embedded in this, but that's it. And then I've solidified the entity with an SEO power shield, the same thing that we teach you guys. That's what I did with this. And I've done nothing else but one link building gig from MGYB to the drive stack in the syndication network last summer. I created this business a year ago, so probably about nine months ago. I did a link building gig, one link building gig to the drive stack and listen to the SEO power shield basically. And I've done and I've just driven traffic to it through direct mail. And now obviously, your organic track traffic it's getting on its own as well as I run ads for for lead generation Google ads. And that's it. So I've done the SEO power shield, one link building gig and then I've driven relevant traffic to it, which is exactly what we teach with our Google branding, Google Ads branding course or our YouTube local traffic course. It's about how to drive relevant traffic into your entity to get the push and to create that brand and keyword association, which I've proven right here beyond a shadow of a doubt. And that's it, guys. I've done nothing else. I have published some press releases, primarily for properties that I'm selling, but that's a different domain. It's the same entity, but it's a different domain because I use Alpha Land Realty dot sale as my selling site. So anyways, my point is I just want to point out how you know exactly what Mark is talking about is using a drive stack to create that association, it didn't happen overnight. But I didn't even have to keep pushing links into this for it to work.

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It just took time and actually relevant traffic, which will bring me to the next question here in a minute about somebody saying our links still relevant. They are but this case right here, and it's and they always in my I'm not going to never say never, never say always either, right? I'm going to say they're always going to remain relevant. But this particular project here that I'm showing, as an example, proves that it doesn't necessarily take links, just sending relevant traffic and then having that traffic convert on the page, which means, you know, complete a conversion goal, in this case, submitting the OPT, you know, the property assessment worksheet that can access that's a that's a conversion. And that's a huge signal for SEO, and that's caused the brand association with my primary keyword. And it wasn't link based, really, it was mainly entity based exactly what we've been teaching and relevant traffic activity, ART — Activity, Relevance, trust, and authority. So those two things alone have caused me to be the number one position not just for that keyword, but for others as well that I wasn't even really pushing on. Take a look. Now, in fact, it didn't pop my knowledge panel here, but it still puts me as number one. Does that make sense? So I just want to point out like how really powerful this stuff is guys. You know, we're practicing what we preach here. Do you want to comment on that, Marco?

Marco: Sorry, it's raining right now and it's loud

Bradley: by the way, it didn't pop a knowledge panel for we buy land Virginia, but look at that, guys see that? That's keyboard association. And it's pulling my that's a keyword search. And it's brought my brand into suggesting that's pretty powerful. For the first several months I as soon as I would start to type in alpha land, it would pop up. So but it was it you know, it wasn't coming with a generic keyword, but you can see it, it's definitely coming up now. And then if you take a look. Get my Google Site guys, my drive stack. I have not done anything mirroring at all because there's no theme to mirror-like, in other words, I don't have a site, I've got a single page landing page as my website. So there's no silo structure, nothing else. So the drive stack is a flat drive stack. In other words, there's no structure, there's no silo structure to it. And, and all and that's all I've ever done, guys. And you can see, it's just, it's just ranking incredibly well. And I've got I've been able to get that brand association with that keyword by just doing exactly what we teach. I'm sorry, Marco, go ahead.

Marco: No, no, I mean, this totally. It just reaffirms what we teach over and over and over again, despite the people who say it doesn't work. I mean, seriously, we show it on video. We're gonna believe, like the experts, and then the gurus, the professionals or you're lying eyes. It's up to you.

Do You Think Links Are Getting Less Important?

Yeah. So that's the next question is do you think links are getting less important? If so, what would you recommend placing them? They're still important, there's no question. Like I said, Never say never, never say always. But I'm going to say, as you know, I think links will always have its place. Google's entire algorithm is built on, you know, the backbone of it, the underlying foundation is about links. So I'm not going to say that it will never change, but it's likely that it won't anytime soon. So that said, but are links becoming less important? Yeah, they are to a degree because again, as I just proved, activity, relevance, trust, and authority. So activity is very, very important. Those types of engagement signals can trigger what only links used to be able to do, does that make sense? And we, you know, again, like YouTube videos, you can rank YouTube videos on engagement alone with zero SEO signals. And when you have a lot of engagement, it's going to naturally accrue links and stuff anyways, right? Because people will link to it and things like that. But what I'm saying is without any proactive intentional SEO, link building work being done to YouTube videos, you can rank them all day long with purely on engagement signals.

And we're starting to see that more and more with web assets and entities, as long as the proper engagement signals are triggered, such as visitation, dwell time, scroll depth, you know, clicking through to different links. So navigating through the site, conversion goals are incredibly powerful, because that's showing that you satisfied the searchers query, because they they clicked through to the site, and then they converted, which is another especially if you've got Analytics on your site, or if it's submitted to any any sort of Google Code on the site will recognize that a conversion has occurred, if that makes sense. I like to have Google Ads remarketing tag and conversion tag on every site that I set up specifically for that even if I'm not running Google ads, which I run Google ads for everything now. Not necessarily search ads, but remarketing and display and YouTube. But what I'm saying is I always set up a conversion tracking in Google ads, so that Google is always aware of every time somebody submits an opt in form or makes a phone call, or clicks the tap to call button on my site. Does that make sense? And all of those things act as SEO signals that make links less important, although I think they're an underlying foundation, that's not going to go away.

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Marco: Um, okay, so links, and ART. The only way that art can be measured is through links. The only way that Google can track anything from one place to the other, and then from there to the other places, so that they can see exactly what's going on with that entity is links. There's no other way. It's not magic. I mean, this isn't lucky charms. It's not magically delicious. Google doesn't disappear. I got out of smoke somewhere. And say, Oh, look, look what I found. Look at all this activity, relevance, trust and authority that doesn't have it. Links, not only foundation, I mean, the essence of what the fuck Google is doing. AI doesn't magically happen. Hear, it has to go wherever it is, and it has to it. It looks at all of these different things. But it's done through links. As long as that happens until Google can teleport, which is why they want quantum. It's been their whole idea since the beginning to get rid of search to do away with search, because they can make so much fun.

Knowing quantum, you can teleport from one site to another without actually going through a link. But and until that happens, and we're really far from that theory to actually happening and then having it be applied to search to do away with search. Right now, everything that we do everything that happens, as far as Google as far as anything else, as far as I know, is linked. Why? Because that's everything that the whole group of everything is links. PageRank and ranking. So that's what we're building. I mean that that's why when you hammer things with with links, especially if you do follow links, it works so well and it pushes things so well. That's why a stacking works so well. That's why it's stacking iframes works so well. That's why link pushing link building through mapping bits through everything. That's why it works so well. That's why when Dadea takes something out, once you have the foundation, you got art going in there, you got all of these different things, you've done your entity, right, you got your own page, right? When you hit that link, that's when the magic really happens. And if they were not important, or if they were just an underlying factor, we would not get the results that we that we get. I mean this shit. And as a matter of fact, I'm about to do a link building test where I'm going to show just how important link building is but again, we go back to they have to be the right panel next they have to be well they have to have activity relevance. Trust enough.

Already, Google will measure the destination, it will measure the link origin and everything that's linking to the link origin and the link destination in order to see everything that's related to that entity. But the only way that it can do it right now, and the only way that it does is it has to get that through late. And it's measuring, it's building up your PageRank. It's building up your ranking score. And then it gets weighted, right? And then it gets compared to all of the other entities in that niche to see which one answers the query the best, but a whole bunch of other things happen before that actually happens, right? And then, as you said, the what senses at all, is when you do all of these things that young people come and take action on your website, and they actually finish whatever it is that they started. I mean that that's that that's what closes the loop for everything. Because then Google sees people trusting whatever it is that you're doing, by giving you information by making a call Oh, by getting a satisfying their query. Exactly.

Bradley: Yeah, that's exact because guys, I've talked about this before, way back years ago, I think it was 2014 when we talked about CT spam, click through spam and how effective that was. And, you know, the, the completing the conversion goal is incredibly important because it proves. I remember I watched I think it was a TED talk, but it was Larry Page, right, which is one of the founders of Google. And he's talking about how, and this was, I think, in 2010, when I saw this. So way back when I first got started, and Google was kind of, you know, wasn't even the big get on the block at the time it was becoming it but it wasn't yet. Well, it might have been in 2010, but it was still anyways, my point is I saw an early. I think it was a TED talk, but it was talking on stage about what their kind of vision for Google was going to going to be. And he said it was very simple to end search.

And at the time, it didn't make any sense to me, but it does now and it has for many years but essentially what he was saying was that what they wanted to do with Google was that when somebody would put a search in that their query would be answered in that first page like that first 10 results. The solution to their problem was would be found right there. And that that's the end search. But so that's the whole point. Like if you understand that, and you're able to satisfy that searchers query and prove that to Google, which means allowing them to peek into your site, basically and see it happen, then you're you're you're providing them the exact same signals that they aspire to have, you know, that they that's really what they wanted to begin with. So, to answer your to follow up with what Marco said, I agree, like, you know, links are the foundation of everything, which is what I said, would you say what would you recommend in place of them? Well, not I wouldn't recommend this in place, but on top of, which would be, like I said, running relevant traffic in which you can buy very inexpensively from YouTube, although that's more about views than clicks, but the clicks are highly weighted  when they come from YouTube videos from ads especially, but display ads, and remarketing are very, very inexpensive traffic, remarketing is less expensive than cold traffic display ads. So that's number one. But number two, again, make sure that you have some sort of conversion action on your site that's going to trigger that. And like Marco said, kind of solidified, it kind of underpins that, it completes the loop closes the loop. And there's a number of ways you can do it. If you're running ads, I would set up conversion tracking in Google ads. But you don't have to even if you're not running Google ads, you could do it with Google Analytics, right? You can put Analytics on the site and set up a conversion goal there. And again, it's just a trigger to notify Google that the visitor that's coming from Google or from anywhere else for that matter is converting which means you're satisfying their queries, you're providing value. It's very, very powerful. So it's a great question, by the way.

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Will MGYB.co Continue To Set Up Verified GMBs?

Aaron says, Is mgyb.co continuing to set up your verified GMBs? no not right now. Specifically for Why you said that? Or for what you stated here Google has stopped displaying reviews making changes in GMB could trigger suspension or verification. So we've, we've had to suspend that service again. So for now, no, we're not verifying GMB and we're not recovering suspended GMB is either. Okay, maybe once all this stuff settles down, it'll come back but for now, no.

last one is BB come. He says, Hey, guys tune in late 1010 X or 10 times, I guess, mix of what I think and understanding and hypothetically speaking stuff. Yeah. And that's what I was saying, Man, hopefully you understand I wasn't trying to be malicious. It's for everybody else's benefit to too many times in any business or any endeavor in life. You hear people that are, you know, what if, what if, what if, and I've seen it too many times, people not take action because they think that they have to understand every solution to every possible scenario before they take the first step. And that's just not it's not done.

Not even reasonable, right? It's good that you ask those questions may be as far as like, well, what if somebody record you know, Google recognizes our wives and stuff cuz it gives us an opportunity to show the staying power of what we've been teaching. But we don't work for Google. And we don't know tomorrow, it could all come to a, you know, crashing, halt a fiery death. But we don't know that. And it's been working for many, many years. And as long as it is still working, we're going to continue to exploit it. You know what I mean? So, comments on that? Anybody? Yeah. Damn, right. Damn right. Do the do until you can't do no more, but then by then, we will have figured out another way to try and do. That's it.

It's the cat mouse game that we play, you know, and that's it. And we learned that I mean, we've seen it, we've seen it. I've seen it all. 2002 2003 beginning 2004. I've seen it all. And it's just a matter of keeping up keeping up keeping up. Okay, this is what Google's doing. This is what Google's going, I'm gonna go there, I'm not gonna wait here and be changes while Google is making changes. I'm off to the races, because I can see what Google's doing. And then when they get to whatever it is that they know, we're off to the races again, and to meet them at the next at the next one. And you know, that's just anyone who isn't doing it. Anyone who isn't trying to play the game that way, then what you're doing is you're playing a catch up game, instead of playing. I'm gonna wait for Google at the pass game. And I'm gonna shoot him from high high up where I can just pick them off.

First offense is what you're saying. Right, right. What do you want to do with me? I love to attack I'm gonna go and I'm gonna just figure out how to get into everything so that I can get the best results possible. I could care less about, you know, that. colors or whatever. I don't even think about that. I just go and get results period.

Do You Prefer Push Notifications Or Email Subs?

So last question. And this is perfect timing. So we're about to wrap up anyways, he says, if there's time, push notifications or email subs, okay. I'm going to tell you what my preference is, but I have no data to back it up. So I'm gonna make that disclaimer right now. I prefer email subs over push notifications any day of the week. Why? Because I hate push notifications. Personally, I turned them off, I decline any sort of browser notification when it asked me if I want browser notifications, I turn off my phone, push notifications. I hate it. I hate push notifications. And but I'm also in my 40s. So the younger generation may very well prefer push notifications over email. So I have no data to back that up. I just would rather have an email list than a push notification list Well, for the type of markets that I, you know, compete in, but if I was dealing with a younger crowd, and there's data to show that push notifications are more effective than I would absolutely use those. But personally, I hate push notifications and for the industry trees that I work in with mainly contracting type stuff. Email subs, in my opinion, are much more valuable. Yeah, yes or no I agree. I agree with that and in fact that we could say that a lot of the revenue that we generate in our various industries are based off of email we haven't tried we push a lot I know that on some specific affiliate niches, push notifications work really really well. Maybe you can get both but honestly we try with bush we try with many chat we'll try with a bunch of different stuff and we always come back to email because it's so you know, this is proven tested and you know, it's still the highest ROI marketing strategy that you can deploy for your brand I think a second close to that Hernan and correct me if I'm wrong would be remarketing right now building. Yeah, yeah. 100%. Yep.

Remarketing, in my opinion, guys is better than well. I'm not gonna say better than email, but it's a very close second because you don't have to get anybody to opt in right to be up to all somebody has to do is visit a page where your remarketing tag is to get put on a remarketing list. So it's non confrontational non obtrusive. In other words like you don't have to get them to complete a conversion goal to get put on a remarketing list. So I think remarketing is so powerful.

Anybody else before we wrap it up at five o'clock? Cool. Sweet, good. No, perfect timing. Thanks, everybody for being here. We'll see you guys next week. Hey, guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 280

By April

Click on the video above to watch Episode 280 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Oh man, we're laughing I never no one will ever know. What's up, everybody? Welcome to Hump Day hangout Episode 280 for the 25th of March 2020 Welcome everybody that you guys are having an amazing day. And before we go into what we have in store for you guys today. I want to say hello to everyone and I want to go in order so Adam. What's up, man?

Adam: Hey, not much. Thanks for Hernan's taking over and doing the heavy lifting here to get us started while I tried to take over for Bradley. It's actually more complicated than you think to get this stuff going. So it's like oh my god, there are three screens. This is all gonna fall apart but it looks like we're live. We're working. So anyway, I can't complain. Things are going pretty well here for me in the Bay Area. I was about to say going well, but you know, with everything that's going on. I know there are some people around here who are having a tough time and you know, it's interesting. I feel like I've actually been busier over the last couple of weeks than over like the last three months. So anyway, just a little personal insight but overall. I can't complain, man things are good. Thanks for asking.

Hernan: Awesome and you know, Bradley does it with one screen. You know, he does it with one monitor. What's up Marco? How are you doing, man?

Marco: You can see what's going on. You can see how I'm doing right? It doesn't change. It doesn't. It's Groundhog Day. It's bright. It's sunny. It's beautiful in Costa Rica. Yes, we're inside, but I can still take a step outside. And it's sunny and it's more beautiful. And I can go and play with the kids like, everything's good, man. Everything's good.

By the way, 280 trivia the US had had a cannon in the 50s that shoot like, like 20 miles. It had an effect on rain. It was a 280-millimeter cannon called the atomic cannon atomic. And by the way, just I don't know why 280 just brought that up some of the stuff that we learned in the friggin military. It sticks with you.

Hernan: That's awesome. That's it.. What's up, Chris?

Chris: yo groundhogs are back in the cave, unfortunately here. We are back at freezing temperatures, but I'm fine and it's sunny outside, usually during the day. And yeah, I'm still praying for a better internet connection. Like, everybody's fucking watching Netflix here apparently. How are you doing?

Hernan: I'm doing great. I'm doing great. Actually, that's global. You know, I have a couple of friends that they work in a couple of mainframes around the world and you know, managing connections switches and all that stuff. And you know, the servers are definitely you know, overloaded around the world. So it's not, you know, it's like everywhere. So anyway, I'm doing great, we're healthy, we're good. We're inside but you know, doing to do and try to help people with the Hangout, which by the way, if you're new to Hump Day Hangout, welcome. If you've been around for a while, welcome as well the main point of this forum this space is to help you guys as many questions as possible when it comes to a digital agency and growing your digital agency SEO, pretty much whatever you need to grow your digital agency if you really want to take it to the next level we have a program for that. It's called 2xyouragency or double your agency. The promise of that program is that we will help you get more clients and getting more free time so go 2xyouragency.com.

If you want a step by step methodology to rank your website, whether it's a new website or a niche website or a YouTube video, why not you need to get a copy of the Battle Plan it's really inexpensive right now. So go to battleplan.semanticmastery.com. We also have a slew of done for you services in case that you're a business owner that needs more free time so that you can focus on building your agency and not trying to do everything yourself. So go to mgyb.co to actually get that fulfill. And last but not least, if you want to come to hang out on a really high-level mastermind of people, digital agency owners that are trying to make it better. And we'll try to help them as much as possible. You know, you should consider joining the mastermind by going to mastermind.semanticmastery.com. So did I do it right?

Marco: Following up on that my ask Marco anything webinar is tomorrow afternoon at the usual time 330 Eastern. So if you're not in the mastermind, you should come to ask me anything I'll answer whatever I can if I can't answer that, if one of my other partners can ask for it. They each have their own webinars that they do. So we're offering five times the value because you get a webinar from each one of us now, instead of just one every other week. One, two, if you are in the mastermind, go to the Facebook group. On the event page, you're going to see everyone's mastermind webinar listed in there. Just follow the instructions for whoever's doing the webinar. I'm doing it differently than my other partners. I always like to be different tests, different stuff. So with that, see you all tomorrow and let's get to questions.

Sounds good. Go. What's driving? Who's sharing the screen?

Yeah, I didn't even think about it, man. We're totally lost without Bradley. Just kidding. Yeah, let's do this. I'll share my screen. All right,

Marco: I'm gonna stop my video because as you know, too much sun is bad for you guys. There we go.

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How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

Adam: Let's see, it looks like the first question for today was Fitz. So let's say my clients switched real estate brands. Should they kill the old GMB or ask Google to change the name? They created another GMB for the new brand name. They are still at the same address, same phone number. The other GMB was not optimized. Okay, so, switch brands. Still at the same address and created a new GMB. So I'll let you guys handle this one man, GMB is outside of my area of expertise.

Marco: That's an entity fuckup in the making. Plain and simple, plain and simple. You have two different brands at the same address, right? The same address. Probably sharing the same entity information. He's saying the same address and same phone number. So two out of the three data points are the same. Definitely entities. Just kill one or the other or just, you know, call, you can call the Google rep and have them help you on this. This is legitimate. There's an orphan system in the same place. They just changed the name. Because when you start messing with stuff as I know, Bradley has had some success, changing stuff. I just tried to do something the other day, very simple, and it got suspended. Fortunately, we have a suspension reversal service in mgyb.co, which works really well because I was the original person who tried it out.

So at any rate, just so you avoid all of those issues, you can just call Google and have the Google rep help you through. Some of this is what I did. I'm an idiot, that's your client, of course. I mean, idiot, I was trying to see if I could change the name and I just didn't know what to do.  Act really ignorant. I didn't know what to do. I'm sorry, I'm sorry. I'm sorry. Flogged me with 10 wet noodles, but please help me out. And that usually gets you a lot of assistance. Because you know, business, especially now, right with, with all of the stuff that's going on. I think they're going to go out of their way to be really helpful, except that with GMB, like, they're really cutting back on the stuff that they're allowing. They're really cutting back on it. That could be one of the reasons why I got an algorithmic suspension, the other day gamma, I'm almost 100% positive that it's algorithmic, they don't have enough people to keep up with the GMB demand.

So I mean, that's what I would recommend, totally. If you want to try eliminating one and optimizing the other. Please remember that any changes that you make can get your suspension right now. And as a matter of fact, we were just talking in chat with Rob with the guy who does the suspension lifting. And they're on hold, even though they aren't lifted in the GMB sits on pending, until they'll come back full strength and we don't know when that's going to be guys. This is a really touchy moment to be fucking around with things that are really really important to the business. But what you have right now Fits that that that is totally totally entity ambiguity. And I can't tell you how bad that is and how difficult it is to then go and get rid of the ambiguity because I've had to do it.

Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

Cool. All right. Well, good stuff. Next question. I'm going to go if it looks like Mike. So Mike Hello, superstars. Thanks, Mike. I want to embed a video from my youtube channel on my website. Okay, sounds good so far. Does every time someone watching the video on my site, YouTube countered that view, even if I set it to autoplay inside my website, and if you can please share a few tips about the website embedded general. Thanks a lot.

So yeah, I mean, you can see this. I mean, I'll start this off and let you guys chime in. But Mike, you can see this in your Analytics, right? If you go into YouTube, you see that they even break it down by you know, YouTube views. I forget the exact terminology, but I think they even have an embed view. Don't they? Or am I mixing that up?

Hernan: Yeah, embedded views. Yep.

Adam: Yep. So yeah, every time someone's watching from your site that's going to show up or if it's embedded in other places, you know, that which Yeah, actually more. If you want to talk a little bit about embeds, I mean, I can tie this directly back to MGYB services, but there may be something else here we want to, we want to tell them about.

Marco: Yeah, I mean, we have an embed service right in MGYB where you can get your video. And what it does and how we compare it is that you become a publisher for YouTube instead of just being a consumer or a user. And then you go out and you publish a video via video into the networks. So it really helps now the other part of this. Can you share tips about the website embed in general that I mean, there are no tips you take the iframe code, and you iframe it into your website, that's what an embedded and there are tons of YouTube tutorials on how to do that. I mean, do you just go into how to embed a YouTube video on a website and hundreds if not thousands are going to pop up. So that's the simplest thing. But it does count as a view. I agree totally.

Adam: cool. All right. Anybody else wants to chime in?

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Hernan: I do something similar to Facebook video as well. I know that whenever you embed a video on a page, you will also get those views counted toward that video. So I think that they're operating under the same logic. And the benefits of that is that then if you create, let's say, an audience of people that view your video, because you want to run ads to them, they also count towards and it will be put in those audiences as well, whether on Facebook or YouTube, so I think that counts towards that.

Marco: Well, it's the code right, what you're doing through an iframe is that you're displaying the YouTube page, where that video sits on your page. That's all it is. So what you're doing is, it's de facto YouTube on your page. So anything that happens on that page, of course, it gets counted in YouTube because it's part of YouTube to stop party will have your website that's why it's iframe on your website. The same thing with with with Facebook, it's iframe code and so it works on the same principle.

How Do You Best Utilize SEO Power Shields?

Adam: all right well next question dark biz I kind of want to say that's like a Darth business like something out of Star Wars But anyways, maybe it's something else. Question is I recently had a few SEO power shields from MGYB delivered and hopefully we'll need to order another four to five in the coming weeks great. Is there some material that shows me how to best utilize all of this is a bit overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally, they want to rank in multiple cities would be great to know how to use the shield to accomplish this. I can think of a lot of the training that's available at mgyb.co. If you go there and check out the webinars that are available for free. But Marco, what else do you think?

We should be pointing to when he said he recently had it just updated Sorry, I lost it. He recently had a few SEO power shield delivered. And so how to best utilize it? Well, we tell you what did your link building with that because that's what you're going to need. If that's not enough to push your client where you want your client to be, then the next step is you order press releases you do a press release back that that's in a press release. Local PR Pro, excuse me how to stack press releases. And if that's not enough, then you link build into your press release stacks, and you continue your link building shouldn't stop it should be part of your monthly maintenance. It should be something that you build your client for. I call it the link building cycle. So you order the stack or the SEO shield with link building, and then Dadea knows exactly what to do. Then you start. Okay, so where do I go now? Well, you're gonna have to start looking at your Analytics and at your Search Console, start looking at where the traffic is coming from the start looking at where other opportunities are to do these juicy keywords that you might be ranking for a second, third page. You might need to expand the drive stack right with inner politics that that's part of my charity webinar series that we've discussed it. I mean, often so. Our YouTube channel is youtube.com/semanticmastery, use the channel search function. Bradley showed how to use it last week or the week before and you search for everything there. You start using the free resources. The Battle Plan is also a great place to get ideas on what to do, as you said, the webinars in MGYB.co and we've just done tons of public webinars. But if you want the real deal, I mean, it's the mastermind. The mastermind is the place where you can take you and guide you step by step on what you should be doing and how and why. Because there is a method to the badness that there is a reason why this all gets done, that there's something that we're trying to accomplish and all of this, and that's building the best entity in the niche because that's what's winning the fight right now. That's what winning the SEO fight is whoever has the best entity and the best entity and keyword relationship.

Adam: All right, with the follow up with that, Marco, is there something we can tell him he's saying to you know, his clients are local, and they want to rank in multiple cities would be great to know how to use a shield to accomplish this. I'm not sure how.

Marco: Again, you'd go by it by expanding the website into location. Now, it's not going to rank in the three-pack. This is Local, so there's probably a three-pack involved. You're not going to reckon in the three-pack. Because then what you're going to have to do is you need a three-pack in these multiple, it'd be a GMB in these multiple locations, or you're going to have to push so much power from that one GMB that you associate the new location with what's called the business central, simply meaning where that business sits geographically, and then where Google displays it in a radius. Right? So you're gonna need to extend that radius somehow and how you create that association with all of these different locations. I mean, it's not something that that you just do. It's something simple that you need to do it is as a matter of fact as part of Local GMB Pro. Another one of our courses, which you get a great discount if you join our mastermind. I mean, I can't emphasize enough then when you get to this point.

When you have clients, multiple, multiple clients, and you're gonna need multiple power shield. So you need, you need to know how to put all of this together, you need to be in the mastermind because that's where you can ask us questions. That's where you can talk to me directly and say, Okay, now what do I do? And we take you, we take you through a webinar, and you come and ask the question in my ask Marco anything webinar tomorrow, and I'm going to guide you right through it. And I'm gonna tell you exactly what it is that you need to do, and why. We can't do it in a free forum like this. I mean, this is a very complicated question. That seems simple, but it's very complicated. And yes, it seems overwhelming. But that's why we tell you to come with us so that we can guide you through the process. So that we can take you through we will hold you by the hand that we have to and carry you all the way through.

How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

Good stuff. All right, the next question, this one is going to get complicated and all I got to comment on at first but let's dive in. So first of all, appreciate this. Hi, guys just want to tell you that you are the go-to for making sense of the SEO expletive say shit. Oh, yeah, sorry, let me go ahead and reshare it. I'm trying to split it up. So we're not just focused on the questions. All right, so question first, how long will the shield I assume means that SEO shield gets you out of the sandbox for general? global national, local on an entirely new domain? I'm not sure I understand the question. I feel like the intent here is how quickly would the shield get you out of the sandbox to which I guess mine would be I wouldn't. I wouldn't know particularly and be something that I don't think you could say it would just be the normal amount of time Marco. Is there something I'm missing there?

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Yeah, he wants to know how long it takes to get out of the sandbox. He wants to know general, global, national, local each one on. It's all we don't know. I mean, Google is Google. They're the ones who know. What we do know is that once we start doing everything that we do, which includes running ads, right, ads for branding, which is again, another course that we have available, like I'm gonna have to say it again, available in our mastermind, to our mastermind members, right? So ads for the brand, this all comes together so that when Google sees this all they come crawling, and yes, you usually get 10 bucks. But if you do it right, the way that we tell you from the start, your onpage is tight. Your entity is right when you start pushing through the SEO shield, doing your press releases, running your ads, doing everything the way that we say do. It all comes together so that there is no sandbox, so to speak. When that happens, we can't tell you. I've seen it happened in a matter of a week 10 days. I've also seen it happen in a matter of six weeks. Land Solutions that work as a matter of fact was never sandboxed. Woods one of our cases that it was never sample, I started ranking for different terms almost right away. So that there's really no rhyme or reason to what Google does. Other than they're the ones who know. We know how to force things through and how long it takes. It's going to depend on how much you do to force it through and to force Google to recognize your entity as the best entity in the space.

Adam: Make sense. All right, let's hop into the second part. So he's asking next.

How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

So let's say that you have a YouTube syndication so I assume starting with a YouTube channel with a single branded tier one syndication network, and then you have three rings and tier two to attach to that, so multi-tier syndication network. And let's say you were given the ability to add three more rings to where would you prefer adding these? Would you put another three rings on tier two, so that instead of having three rings and a tier two, you'd have six? Or would you put another three rings on tier three or another three rings on tier three syndicated from each single? Okay, I can condense this now. So would you just add them as additional tier twos? Would you attach one to one to tier two? Or would you stack them all on one, tier two and keep building that way? I guess is their preferred way of doing this. I personally haven't built out anything to be beyond tier two. I'm just using a multi-tier syndication network. So does anyone else have an input on this?

Marco: Daisy chain the tier twos. A very simple answer that I mean, there's no need to go into anything out No. All of the other things. I'd have to speculate on how and why. And you know, I don't like to do that I hate theory. I only know things that I've tried and the way that we've tried it, and the way that we've had success, and I know it's the way that Bradley's done it also is you just daisy chain a whole bunch of tier twos with the different syndication points right WordPress, Tumblr, and Blogger. I call them fanboys. Right at tier two, they're all fanboys of the brand. The brand stays the brand. It's a single brand, you wouldn't want to daisy chain anything on that branded network unless it's another property, another tier one property. Once you're a tier two, you just daisy chain them and you can do as many as you want, especially for YouTube, where as far as we know, and Bradley says there's a lot there are no footprint issues.

Sounds good. All right.

How Would You Silo A Business With one Primary Service & 5 Sub-services?

Let's go into the next one. Next one's from Marty. Marty says, Hey, I'm a local small business owner right on. I'm currently doing my own SEO because I'm tired of spending thousands of dollars and not seeing any results. And for now, I'm enjoying the challenge that is Seo cool. My website is currently structured with a service silo and a location silo. I offer one primary service and five sub-services. Should I be building out pages on my location pages for each sub-service? Or can I link them back to the sub-service page in the service silo? I'm not concerned about the amount of work to build out the pages but curious if the amount of work would be equal to the benefit I could potentially see in rankings. And then we got a good follow up question here for you after that, Marco.

Marco: Ah, yes, I see it. Good stuff, man. This is like riding in Bradley's wheelhouse because I'm not really a local guy. Yeah, unless it's GMB, right? I bet you're setting up your one primary service and five sub-services related to that service. Building locator pages for each sub-service? But wouldn't you be offering the primary service and then the sub-services in each location? Why would you split that up? Either I'm not understanding the question, or I don't see the logic.

Adam: Yeah, you can clear that up. Yeah. Marty, if you're listening, if you're live, if you can offer us a little because I was thinking the same thing. It sounds like you know, are you going to basically duplicate but just kind of doing it two different ways. But if we're misunderstanding that, by all means, give us clarification and we can pass this along to Bradley when he gets back so we can see what he would have to say about this as well.

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Marco: as far as my drink of choice. If we're talking about alcohol, I love rum. But it has to be really good rum. I have a bottle of 30-year-old age rum. It's Costa Rican. As a matter of fact, it's in Costa Rica maker. But there's another one in Nicaragua. That makes some just some excellent rum. Now it gets pricey when you start drinking that good stuff. And it's not meant to you don't throw that back. that's meant to be sipped. And you don't mix that with Coca Cola, or any other couple you guys do it. Coffee, which is my next favorite drink right? You guys should have coffee with garbage and it tastes like nothing like coffee tastes like. Coffee is delicious. You just black you need to add a little bit sugar, add a little bit of sugar and enjoy it, man. It's nothing like a good cup of coffee. But as far as does drink, man, rum. I'll drink a half an ounce and a half every five or six months. I'm not a drinker, but when I do, that's it. The 30-year-old rum.

Adam: Nice. Solid. All right, well. Let's uh, we're got this a reminder to get your questions and we got it just a couple of more, but I'm going to expand this. Let's go around real quick. I know. You don't drink much, but what's your favorite drink?

Hernan: I do like rum. I do run on Coke though. But, but so that's that. And then we have another thing called for men here in Argentina, which is like bitter type stuff. But that's basically what I have when it happens like once a year or something like that. So I gotcha. I'm not a drinker.

Adam: All right, Chris, how about you? Are you drinking these days in Austria and if so, what's your favorite?

Chris: No not drinking. Favorite drink is probably water or likes some nice tea. I know boring but it is what it is. But unlike me, my brother actually started home brewing. He's like cranking out like some good stuff from what I hear.

Adam: Cool. Yeah, my go-to would probably still be an IPA. So a really good IPA or double IPA. So, alright, now that we got the important information out of the way, we'll get back to the questions here. So Jordan says, Hey, everybody, keep your chin up. You got this keep throwing punches. Remember rocky Bell bow look like he was in trouble and see what happened there. Yeah, good. Good reminder, Jordan.

Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

All right, so BB says should we be afraid if Google picks up to pick up with the IFTTT syndications and RYS? What about big competitors like Yelp or other big ones? What are the consequences of that timeframe? I'm not 100% sure what the exact question is here guys, do you? Do you know?

Chris: He probably hasn't understood like, the concept of syndication networks and RYS.

Marco: Exactly. That's exactly what I was going to go we practice entity-based, worry less SEO. If we were afraid of Google picking up any of our stuff, we wouldn't call it worry-less SEO. Dude, the last time I worried about a Google update was like when the first Panda came out when the first Penguin and all that. And not that I was afraid and just I saw it just messing with everybody and as SEO is over until it wasn't until we figured out what it was that we needed to do with that. Around the time when Brandi developed his IFTTT strategy and it started working really well. We developed other strategies, we started working with subdomains, those things who are worried about Google killing us with all that stuff, but the way we do things now, man, the whole point behind this, and then why we're calling it the SEO shield. And why we're calling it entity-based, worry less SEO is because we talk and code directly to the bot. And we fill the bot with so many variables regarding up our entity now.

I wish Robert here so that he gives you this, this explanation much better than I can. But Google is nothing but a relational database. And what it's doing is it's going out and collecting information first of all about the different niches. Let's call it a plumber, and I will go with the example of the DC plumber, and plumber in DC. Google goes out and finds all of the information it can first of all about plumbers, then if it's local, DC is, of course, a city. It's not just the capital of the US, lots of people there, lots of competition. And what it does, then it relates to information that it has about a plumber with the entities that are created, brands, right the brands and how well you've created the entity and how well you've structured your data in a way that it can compare with all of the other entities that it has in its database so that it can serve real business, real-time so that you can serve real-time that query.

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So if you're looking for an emergency plumber in DC, they don't want you turning up someone who is 100 miles away. They want you to if there's someone around the corner, they want to turn that up for you. Because that's the guy that you want to come to your house, the guy who can help you at the time when you need it most. So that so what we try to do is we try to fill Google with the var and we do it in a loop so that it gets it over and over and over and over again. In the structured data, where there are no penalties for structured data. Not that we know how you can spam your JSON-LD on your website, but the way that we've structured it, it's just looping the bot so that whenever it comes across our entity information anywhere else, it just it goes to another place and another place and it's all our entity information. And so we become the entity for that space. This is why DC plumbers working the way it was the way it is. This is why the Land Solutions network is working the way it is. This is why everything that we work in and I wish I could show you guys some results like a personal injury attorney in New York City, personal injury attorney in Los Angeles, California. I wish I could show you some of that stuff tell you the lawyer. I'll tell you the niche. I wish I could tell you the lawyer and like the calls are ridiculous. As a matter of fact, you have some of those images for some of the clients and the ridiculous numbers that you can produce, working the way that we weren't. But again, it's all entity-based, worry less SEO, so that you go and you claim your footprint, of course through your structured data through your sameAs through branding, all of your different profiles, so that it's all part of the brand returning Google here I am. This is all for me. This is how I and I do it better than anybody else when I do it like this.

And then when you do that, it becomes, again, entity-based, worry less SEO. I can't tell you when the last time I worried about a penalty, I just don't worry about I just go and do what I'm supposed to do. Everything that we give people, right and MGYB all of the parts and services, they're the same ones that I use. As a matter of fact, I just used it yesterday to send out a press release. I linked up with Dadea use it.

The syndication that will mean the power shield is in the land solutions network. I mean, if it were not there if I were telling you guys, okay, you have to go this and you have to go do that. And you go look at the land solutions, a case study, and you don't find any of it and then you know that I'm for the shit and I'm feeding you just a line of crap. But you'll go and you find it and you can. You can go ahead and reverse engineer the Google site and the drive stack and the press releases. As a matter of fact, if you go and take a look at sell and fast, and you click on the new step, you'll probably find the first two results in Google News are my two press releases. And so one from yesterday and another press release service that I'm trying out. Our shit worked on me, and I don't know what else to tell you. Our shit work. And it works because we test and we test it ourselves. We test on everything that we do before we decide to give it to you. We test it ourselves, our clients, our projects, and then we go and give it to you. So there you go. I don't know if you guys have anything to add to that, but no, as far as I know, and as of right now, and for the last five years, absolutely no consequences except making a whole lot of money for myself and for my clients.

Adam: Nice. Does anybody want to add to that?

Hernan: No, I think Marco sums it up beautifully. The main point is that you are you're building a business right? If you're worried about an algorithmic penalty or whatever, then your business is shaking so you know the stuff it's like long term. You know, our approach has always been long term so that's actually helping me helping a lot of business owners of the past couple of years. So we'll keep on doing that.

Adam: Cool. All right. Well, it's not a question but Jordan apparently likes to use coffee to warm the creamer which is not my jam. I'm on Marco's side on that.

Marco: Oh, dude. Oh, kill coffee. Ever.

Adam: You're never asked you to send coffee from Costa Rica. Just send it to me. Don't waste it on.

Marco: Yeah, I was just about to say don't ever ask me to send you Costa Rican coffee. Because I'd hate to see it wasted on creamer.

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Does Google Look At Referral Sites And URLs to Determine Backlinks?

All right. Well, let's get into this one. BBs got another question he was gonna save. But since we got the time we can get to this. It says Google look at referral or referring sites and URLs to determine if there is a link there once visited the link, just Google look at referring sites and URLs to determine if there is a link. Once visited the link to anyone else, like does it follow links is how I'm reading it, which would be yeah, I would imagine that's right.

Marco: Alright, so this goes with the distance graph algorithm. Google will go and look at a link on a referral site. It'll look at everything that the referral site is linking to. Also, and then on your website, since that website is linking to yours, it will not only look at your website, it will go out and look at all of the websites that your site is linking to, in an effort to determine whether your website deserves to be a seat site or a seed set or to see how far you are from a seed site or a seed set. And that simply referring to trusted and authoritative websites in the niche, not trust and authority like the third party, like these custom metrics, right? These vanity metrics, and Majestic and Moz, and whatever. Not that kind of trust, not that type of authority. What Google deems is trusted and authoritative in the niche. And once you get in there, which is, again, one of the things that we really go hard at making our project, a seat site, and everything attached to it part of a seat set. So yes, it looks but it looks at everything. And it looks both ways, both at the link source, at the link destination and everything that's attached to the link source and the link destination and everything that's happening to those. So when Google says we're getting away from links, links don't count or any other SEO that saying backlinks don't matter. They're full of shit.

Does Creating Backlink To A Citation Page Push SEO Value?

Adam: I'm not gonna follow up on that. I think he says all. All right, Marco. So second part with this though he says What does a backlink to a page with a citation do? Does it help push SEO value?

To what does a backlink to a page with a citation? Yes, it has SEO value. It's your citation. It's your name, address, and phone number. It doesn't matter in this case, it doesn't matter if it's nofollow or dofollow this is what citations are. This is places where your business your brand is named with the address and the phone number and enough of these. If you're local, especially in hyperlocal citation site, I mean they are magic. These are these are these are fabulous. So yes, they help with SEO value. But without getting too much into the weeds. It depends on what you mean by SEO value because there's a lot of ways to push SEO value.

Can You Promote Apps On The Google SERP Using Semantic Mastery Methods?

Gotcha. All right. And then as follow up, and this kind of an interesting question is can you promote apps on the Google results with our methods? And then how would you actually promote? Or rather, can you promote or get SEO results from the app stores themselves? So it sounds like you're just asking like if he has an app, could you use some of these methods to get results and maybe rank an app organically?

Marco: If there are people looking for your app organically? The Yes, absolutely. You can get results that our methods are it works with anything, we've tried it on anything and everything and they work and we have people it's not just us it's not just the Semantic Mastery team, right? We have everyone in Semantic Mastery in the mastermind and in our free Facebook group and in Syndication Academy.

Jordan is a member of syndication was a member. That's where he started. Then he came into our Semantic Mastery mastermind. He's also a member of my mini mastermind. But I mean that that's one of the things. That's why he started out. Right. And he's getting fantastic results. I don't see why you wouldn't be able to as far as the App Store itself. Like, I don't do apps. I should because they're in high demand right now. I just don't so I have no idea how the app stores themselves work. Other than that, I go to Google Play, and I look for the app that I eat, and I download it. So I have no idea or if anyone cares to chime in. If you know, I mean, please do but this is just way out of anything that I've ever done.

Adam: Yeah, well, I think it's an interesting question. And I'm willing to say hey, we're now past the point of where our Chris and Hernan chime in if they have the experience. I have no experience actually doing this. So we're saying we have not done this. But could you do something like using us to shield us in our white stack or do something else that you think would provide some results and point at basically at the app store? At sorry, at an app on the app store?

Hernan: Mmm, that's such a good question. I think that if you start to like the path as to how the clients are coming your way. It's kind of clear to everyone because your app is solving an issue, right? Your app is solving a problem. It's like going after a specific demographic. And all of that are keywords that you can run for, you know, and even if it's like that you cannot directly influence the app ranking on Google or the app store because it's a little bit of a different algorithm. You can play by the same rules.

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In terms of Hey, put together a WordPress blog, start blogging, do the SEO sheld. Do everything and the call to action on all of your pages will be just to download the app. And that will definitely help the on the App Store. Because the App Store is basically based off of downloads and reviews and comments and all of that. So the SEO aspect of things, if you think about like, for instance, apps like headspace, or apps like Spotify, they're, they're going after every possible source of traffic, including SEO. So if you're looking about if you're searching, you know, like different meditation techniques and all of that, then there's a high chance that you will come across a headspace.com article, and they're running in an app, so you can download the app from the App Store. So that's the approach that I would take not necessarily to get the app rank on Google. I don't know if that's possible, but we know that articles rank so you can actually get that route so that you can get traffic downloading the app. And then you know retargeting to download the app and all of that.

Marco: Well, now this brings up something really interesting because like, how do you find an app? Aren't you usually on your mobile device and you're visiting something, and maybe you're looking at the mobile site, but they say, hey, download the app. And so it's a lot simpler to have the app than it is to keep going to the website or just whatever because you just have the app. Netflix and all of these different things, they've come up with them with an app, but how did they promote it in the first place? Well, they had it on their website for their visitors. They made it convenient for their visitors to say, if your mobile, here's something lighter, that will give you a lot of value. And so with that in mind, I don't see why you wouldn't be able to go into the mobile algorithm like mobile-first and totally rank it all for the app on your website. Have a link over to Playstore (android) and over to iOS store. So other than that, I think that's what you would do what you would need to do, right? The website with a mention of your app, whatever the app is because there has to be a niche for that thing, whatever that thing is, whatever that app is going to do it. First of all, it has to deal with a problem. It has to solve a problem. It can't just be because. If I'm bored, I might download a game but I'm gonna look for the game first. I don't generally go to the App Store to look for a game many people do, or if I want something, I just whatever, I'm gonna go to my phone look for it. And if there's an app, and then I'm going to go and download the app. I probably trust the website that I'm in. So that's how I'm seeing it. Although I'm gonna tell you again, what you're getting from me, which I don't generally do is just theory, because it's not something that I've tested. It's not something that I try. And it's not something that I have any kind of expert knowledge on. So don't take it as if I'm giving you this really cool expert advice because I'm not.

Chris: All right. Let me chime in on the whole thing because I actually have experience with those things.

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Cool. So question number one, can you promote apps on the Google SERPs with your methods? Yes, Google Play Store and the Apple App Store both have desktop links that you can pretty much rank and you can: number one, link them, link to them from your homepage or like to a website that you create. And number two, you can create, even like a drive stack, etc. and link to those things and use all kinds of other methods like press releases, etc. and use those things.

Personally, I would do the route that I create a dedicated website, we're actually showcasing the app and actually, maybe even do an info product or something like that as well. Obviously, it depends on what kind of app it is exactly. And promote my website and then move it over from that website to the Play Store or Apple App Store. That's throughout what I would go because like there are always changes in the App Store, etc. and you never know like one day they might change the URL and stuff. So yeah, good to be able to change those apps.

Number two: how to promote an app on the app store's themselves, number one, their advertisements. And number two, like you, can run Facebook advertisements, Google ads, etc. Those are all available also display advertisements, etc. Number two, the app stores themselves, how do you rank? so if you're a developer, number one, you have a tirely of description, you have keywords that you can put in there and the vehicles similar to how they work on a website. Basically optimized keywords like your titles and descriptions, etc. with your keywords.

Number two, the main ranking factor will be how often it's going to be viewed and actually even higher than that, how often it's downloaded. And they also track if you if a user downloads it and immediately uninstalls etc. So this the good old methods that we used to fake the App Store ranking that history.

Yeah, one more thing if you're going to promote the apps in the app stores and stuff themselves the methods any good coder can integrate the Facebook pixel or YouTube pixel, etc and also Analytics they recommended actually that you do that and you also get like the conversions and you can promote them with the purchase pixel for example in Facebook's and with YouTube, etc. I highly recommend going that route. I hope that helps.

Marco: You could just outline the course on how to promote apps and how to how to get them ranked. What are you waiting for? Go record it and sell it.

Chris: Yeah, well if there's more demand in our audience, um, let us know.

Adam: Sounds good guys. All right. Aaron's got he's just asking for MGYB sports a little bit behind them respond to. As far as we know, everything's up to speed. But I would say make sure you give at least 24 hours. If you submit, you know, help desk ticket to, you know, we can't guarantee that we're going to turn it around in an hour or two. And sometimes we get emails from people, you know, saying why you never responded. And it turns out, they submitted a question 30 minutes ago, so I'm not saying that to you. But please give us at least 24 hours if it hasn't been that by all means, you know, you can post something in the group and say, Hey, I need some help, you know, and we'll certainly respond. You know, occasionally, mistakes happen, although we try to minimize them. So just let us know if we can help you.

Other than that, we'll, it looks like that's the last question. I'm not seeing anything else. We did have one question for you guys, for everyone watching right now, as well as people watching down the line. If you can tell us what your single biggest issue is, for those of you who either haven't started an agency or who are looking now and saying, hey, I want to either start an agency or wants to start consulting want to start doing this, either, you know, some form digital marketing. What's your single biggest issue to getting started, or to start to grow, if you can just let us know, pop it on the page here, if you're watching the replay, put it on the YouTube comments. We'd really love to know, appreciate the feedback, and it helps us you know, develop better training as well as answering questions via Hump Day Hangouts and other avenues. So I think on our end, that will do it for days.

Marco: Hang on. Yeah, he's saying four days. No way. Yeah, I'm gonna say, if he can, what's the best way for him to get a hold of us? I was gonna support it at mgyb.co. And I don't know if he's using his regular email. If he's using another email. Ah, but I should go look at the ticket. Just write to [email protected] and you should get a response.

Adam: Karen's got the direct line. So how about we'll hop into that right after this and make sure that it's not in the meantime, Karen if you can send in another ticket. Just say, Hey, it's me from Hump Day Hangouts, something like that so we can see make sure it's coming in. Yes, I can go look in the quality group and see what's going on. Awesome. All right, everybody. Well, thanks, guys for being here, and we'll see everybody next week. See ya. Cheers.

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