Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 280

By April

Click on the video above to watch Episode 280 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Oh man, we're laughing I never no one will ever know. What's up, everybody? Welcome to Hump Day hangout Episode 280 for the 25th of March 2020 Welcome everybody that you guys are having an amazing day. And before we go into what we have in store for you guys today. I want to say hello to everyone and I want to go in order so Adam. What's up, man?

Adam: Hey, not much. Thanks for Hernan's taking over and doing the heavy lifting here to get us started while I tried to take over for Bradley. It's actually more complicated than you think to get this stuff going. So it's like oh my god, there are three screens. This is all gonna fall apart but it looks like we're live. We're working. So anyway, I can't complain. Things are going pretty well here for me in the Bay Area. I was about to say going well, but you know, with everything that's going on. I know there are some people around here who are having a tough time and you know, it's interesting. I feel like I've actually been busier over the last couple of weeks than over like the last three months. So anyway, just a little personal insight but overall. I can't complain, man things are good. Thanks for asking.

Hernan: Awesome and you know, Bradley does it with one screen. You know, he does it with one monitor. What's up Marco? How are you doing, man?

Marco: You can see what's going on. You can see how I'm doing right? It doesn't change. It doesn't. It's Groundhog Day. It's bright. It's sunny. It's beautiful in Costa Rica. Yes, we're inside, but I can still take a step outside. And it's sunny and it's more beautiful. And I can go and play with the kids like, everything's good, man. Everything's good.

By the way, 280 trivia the US had had a cannon in the 50s that shoot like, like 20 miles. It had an effect on rain. It was a 280-millimeter cannon called the atomic cannon atomic. And by the way, just I don't know why 280 just brought that up some of the stuff that we learned in the friggin military. It sticks with you.

Hernan: That's awesome. That's it.. What's up, Chris?

Chris: yo groundhogs are back in the cave, unfortunately here. We are back at freezing temperatures, but I'm fine and it's sunny outside, usually during the day. And yeah, I'm still praying for a better internet connection. Like, everybody's fucking watching Netflix here apparently. How are you doing?

Hernan: I'm doing great. I'm doing great. Actually, that's global. You know, I have a couple of friends that they work in a couple of mainframes around the world and you know, managing connections switches and all that stuff. And you know, the servers are definitely you know, overloaded around the world. So it's not, you know, it's like everywhere. So anyway, I'm doing great, we're healthy, we're good. We're inside but you know, doing to do and try to help people with the Hangout, which by the way, if you're new to Hump Day Hangout, welcome. If you've been around for a while, welcome as well the main point of this forum this space is to help you guys as many questions as possible when it comes to a digital agency and growing your digital agency SEO, pretty much whatever you need to grow your digital agency if you really want to take it to the next level we have a program for that. It's called 2xyouragency or double your agency. The promise of that program is that we will help you get more clients and getting more free time so go 2xyouragency.com.

If you want a step by step methodology to rank your website, whether it's a new website or a niche website or a YouTube video, why not you need to get a copy of the Battle Plan it's really inexpensive right now. So go to battleplan.semanticmastery.com. We also have a slew of done for you services in case that you're a business owner that needs more free time so that you can focus on building your agency and not trying to do everything yourself. So go to mgyb.co to actually get that fulfill. And last but not least, if you want to come to hang out on a really high-level mastermind of people, digital agency owners that are trying to make it better. And we'll try to help them as much as possible. You know, you should consider joining the mastermind by going to mastermind.semanticmastery.com. So did I do it right?

Marco: Following up on that my ask Marco anything webinar is tomorrow afternoon at the usual time 330 Eastern. So if you're not in the mastermind, you should come to ask me anything I'll answer whatever I can if I can't answer that, if one of my other partners can ask for it. They each have their own webinars that they do. So we're offering five times the value because you get a webinar from each one of us now, instead of just one every other week. One, two, if you are in the mastermind, go to the Facebook group. On the event page, you're going to see everyone's mastermind webinar listed in there. Just follow the instructions for whoever's doing the webinar. I'm doing it differently than my other partners. I always like to be different tests, different stuff. So with that, see you all tomorrow and let's get to questions.

Sounds good. Go. What's driving? Who's sharing the screen?

Yeah, I didn't even think about it, man. We're totally lost without Bradley. Just kidding. Yeah, let's do this. I'll share my screen. All right,

Marco: I'm gonna stop my video because as you know, too much sun is bad for you guys. There we go.

This Stuff Works

How Would You Rebrand A GMB Page With The Same Address And Phone Number As The Old One?

Adam: Let's see, it looks like the first question for today was Fitz. So let's say my clients switched real estate brands. Should they kill the old GMB or ask Google to change the name? They created another GMB for the new brand name. They are still at the same address, same phone number. The other GMB was not optimized. Okay, so, switch brands. Still at the same address and created a new GMB. So I'll let you guys handle this one man, GMB is outside of my area of expertise.

Marco: That's an entity fuckup in the making. Plain and simple, plain and simple. You have two different brands at the same address, right? The same address. Probably sharing the same entity information. He's saying the same address and same phone number. So two out of the three data points are the same. Definitely entities. Just kill one or the other or just, you know, call, you can call the Google rep and have them help you on this. This is legitimate. There's an orphan system in the same place. They just changed the name. Because when you start messing with stuff as I know, Bradley has had some success, changing stuff. I just tried to do something the other day, very simple, and it got suspended. Fortunately, we have a suspension reversal service in mgyb.co, which works really well because I was the original person who tried it out.

So at any rate, just so you avoid all of those issues, you can just call Google and have the Google rep help you through. Some of this is what I did. I'm an idiot, that's your client, of course. I mean, idiot, I was trying to see if I could change the name and I just didn't know what to do.  Act really ignorant. I didn't know what to do. I'm sorry, I'm sorry. I'm sorry. Flogged me with 10 wet noodles, but please help me out. And that usually gets you a lot of assistance. Because you know, business, especially now, right with, with all of the stuff that's going on. I think they're going to go out of their way to be really helpful, except that with GMB, like, they're really cutting back on the stuff that they're allowing. They're really cutting back on it. That could be one of the reasons why I got an algorithmic suspension, the other day gamma, I'm almost 100% positive that it's algorithmic, they don't have enough people to keep up with the GMB demand.

So I mean, that's what I would recommend, totally. If you want to try eliminating one and optimizing the other. Please remember that any changes that you make can get your suspension right now. And as a matter of fact, we were just talking in chat with Rob with the guy who does the suspension lifting. And they're on hold, even though they aren't lifted in the GMB sits on pending, until they'll come back full strength and we don't know when that's going to be guys. This is a really touchy moment to be fucking around with things that are really really important to the business. But what you have right now Fits that that that is totally totally entity ambiguity. And I can't tell you how bad that is and how difficult it is to then go and get rid of the ambiguity because I've had to do it.

Does YouTube Count A View If Someone Is Watching An Embedded Video On A Website?

Cool. All right. Well, good stuff. Next question. I'm going to go if it looks like Mike. So Mike Hello, superstars. Thanks, Mike. I want to embed a video from my youtube channel on my website. Okay, sounds good so far. Does every time someone watching the video on my site, YouTube countered that view, even if I set it to autoplay inside my website, and if you can please share a few tips about the website embedded general. Thanks a lot.

So yeah, I mean, you can see this. I mean, I'll start this off and let you guys chime in. But Mike, you can see this in your Analytics, right? If you go into YouTube, you see that they even break it down by you know, YouTube views. I forget the exact terminology, but I think they even have an embed view. Don't they? Or am I mixing that up?

Hernan: Yeah, embedded views. Yep.

Adam: Yep. So yeah, every time someone's watching from your site that's going to show up or if it's embedded in other places, you know, that which Yeah, actually more. If you want to talk a little bit about embeds, I mean, I can tie this directly back to MGYB services, but there may be something else here we want to, we want to tell them about.

Marco: Yeah, I mean, we have an embed service right in MGYB where you can get your video. And what it does and how we compare it is that you become a publisher for YouTube instead of just being a consumer or a user. And then you go out and you publish a video via video into the networks. So it really helps now the other part of this. Can you share tips about the website embed in general that I mean, there are no tips you take the iframe code, and you iframe it into your website, that's what an embedded and there are tons of YouTube tutorials on how to do that. I mean, do you just go into how to embed a YouTube video on a website and hundreds if not thousands are going to pop up. So that's the simplest thing. But it does count as a view. I agree totally.

Adam: cool. All right. Anybody else wants to chime in?

This Stuff Works
 

Hernan: I do something similar to Facebook video as well. I know that whenever you embed a video on a page, you will also get those views counted toward that video. So I think that they're operating under the same logic. And the benefits of that is that then if you create, let's say, an audience of people that view your video, because you want to run ads to them, they also count towards and it will be put in those audiences as well, whether on Facebook or YouTube, so I think that counts towards that.

Marco: Well, it's the code right, what you're doing through an iframe is that you're displaying the YouTube page, where that video sits on your page. That's all it is. So what you're doing is, it's de facto YouTube on your page. So anything that happens on that page, of course, it gets counted in YouTube because it's part of YouTube to stop party will have your website that's why it's iframe on your website. The same thing with with with Facebook, it's iframe code and so it works on the same principle.

How Do You Best Utilize SEO Power Shields?

Adam: all right well next question dark biz I kind of want to say that's like a Darth business like something out of Star Wars But anyways, maybe it's something else. Question is I recently had a few SEO power shields from MGYB delivered and hopefully we'll need to order another four to five in the coming weeks great. Is there some material that shows me how to best utilize all of this is a bit overwhelming and I'm not sure how to make this work like you guys do. Many of my clients are local, so naturally, they want to rank in multiple cities would be great to know how to use the shield to accomplish this. I can think of a lot of the training that's available at mgyb.co. If you go there and check out the webinars that are available for free. But Marco, what else do you think?

We should be pointing to when he said he recently had it just updated Sorry, I lost it. He recently had a few SEO power shield delivered. And so how to best utilize it? Well, we tell you what did your link building with that because that's what you're going to need. If that's not enough to push your client where you want your client to be, then the next step is you order press releases you do a press release back that that's in a press release. Local PR Pro, excuse me how to stack press releases. And if that's not enough, then you link build into your press release stacks, and you continue your link building shouldn't stop it should be part of your monthly maintenance. It should be something that you build your client for. I call it the link building cycle. So you order the stack or the SEO shield with link building, and then Dadea knows exactly what to do. Then you start. Okay, so where do I go now? Well, you're gonna have to start looking at your Analytics and at your Search Console, start looking at where the traffic is coming from the start looking at where other opportunities are to do these juicy keywords that you might be ranking for a second, third page. You might need to expand the drive stack right with inner politics that that's part of my charity webinar series that we've discussed it. I mean, often so. Our YouTube channel is youtube.com/semanticmastery, use the channel search function. Bradley showed how to use it last week or the week before and you search for everything there. You start using the free resources. The Battle Plan is also a great place to get ideas on what to do, as you said, the webinars in MGYB.co and we've just done tons of public webinars. But if you want the real deal, I mean, it's the mastermind. The mastermind is the place where you can take you and guide you step by step on what you should be doing and how and why. Because there is a method to the badness that there is a reason why this all gets done, that there's something that we're trying to accomplish and all of this, and that's building the best entity in the niche because that's what's winning the fight right now. That's what winning the SEO fight is whoever has the best entity and the best entity and keyword relationship.

Adam: All right, with the follow up with that, Marco, is there something we can tell him he's saying to you know, his clients are local, and they want to rank in multiple cities would be great to know how to use a shield to accomplish this. I'm not sure how.

Marco: Again, you'd go by it by expanding the website into location. Now, it's not going to rank in the three-pack. This is Local, so there's probably a three-pack involved. You're not going to reckon in the three-pack. Because then what you're going to have to do is you need a three-pack in these multiple, it'd be a GMB in these multiple locations, or you're going to have to push so much power from that one GMB that you associate the new location with what's called the business central, simply meaning where that business sits geographically, and then where Google displays it in a radius. Right? So you're gonna need to extend that radius somehow and how you create that association with all of these different locations. I mean, it's not something that that you just do. It's something simple that you need to do it is as a matter of fact as part of Local GMB Pro. Another one of our courses, which you get a great discount if you join our mastermind. I mean, I can't emphasize enough then when you get to this point.

When you have clients, multiple, multiple clients, and you're gonna need multiple power shield. So you need, you need to know how to put all of this together, you need to be in the mastermind because that's where you can ask us questions. That's where you can talk to me directly and say, Okay, now what do I do? And we take you, we take you through a webinar, and you come and ask the question in my ask Marco anything webinar tomorrow, and I'm going to guide you right through it. And I'm gonna tell you exactly what it is that you need to do, and why. We can't do it in a free forum like this. I mean, this is a very complicated question. That seems simple, but it's very complicated. And yes, it seems overwhelming. But that's why we tell you to come with us so that we can guide you through the process. So that we can take you through we will hold you by the hand that we have to and carry you all the way through.

How Long Will The SEO Shield Get You Out Of The Sandbox On A New Domain?

Good stuff. All right, the next question, this one is going to get complicated and all I got to comment on at first but let's dive in. So first of all, appreciate this. Hi, guys just want to tell you that you are the go-to for making sense of the SEO expletive say shit. Oh, yeah, sorry, let me go ahead and reshare it. I'm trying to split it up. So we're not just focused on the questions. All right, so question first, how long will the shield I assume means that SEO shield gets you out of the sandbox for general? global national, local on an entirely new domain? I'm not sure I understand the question. I feel like the intent here is how quickly would the shield get you out of the sandbox to which I guess mine would be I wouldn't. I wouldn't know particularly and be something that I don't think you could say it would just be the normal amount of time Marco. Is there something I'm missing there?

This Stuff Works
 

Yeah, he wants to know how long it takes to get out of the sandbox. He wants to know general, global, national, local each one on. It's all we don't know. I mean, Google is Google. They're the ones who know. What we do know is that once we start doing everything that we do, which includes running ads, right, ads for branding, which is again, another course that we have available, like I'm gonna have to say it again, available in our mastermind, to our mastermind members, right? So ads for the brand, this all comes together so that when Google sees this all they come crawling, and yes, you usually get 10 bucks. But if you do it right, the way that we tell you from the start, your onpage is tight. Your entity is right when you start pushing through the SEO shield, doing your press releases, running your ads, doing everything the way that we say do. It all comes together so that there is no sandbox, so to speak. When that happens, we can't tell you. I've seen it happened in a matter of a week 10 days. I've also seen it happen in a matter of six weeks. Land Solutions that work as a matter of fact was never sandboxed. Woods one of our cases that it was never sample, I started ranking for different terms almost right away. So that there's really no rhyme or reason to what Google does. Other than they're the ones who know. We know how to force things through and how long it takes. It's going to depend on how much you do to force it through and to force Google to recognize your entity as the best entity in the space.

Adam: Make sense. All right, let's hop into the second part. So he's asking next.

How Would You Use Three More Tier Rings To An Existing YouTube Syndication Network?

So let's say that you have a YouTube syndication so I assume starting with a YouTube channel with a single branded tier one syndication network, and then you have three rings and tier two to attach to that, so multi-tier syndication network. And let's say you were given the ability to add three more rings to where would you prefer adding these? Would you put another three rings on tier two, so that instead of having three rings and a tier two, you'd have six? Or would you put another three rings on tier three or another three rings on tier three syndicated from each single? Okay, I can condense this now. So would you just add them as additional tier twos? Would you attach one to one to tier two? Or would you stack them all on one, tier two and keep building that way? I guess is their preferred way of doing this. I personally haven't built out anything to be beyond tier two. I'm just using a multi-tier syndication network. So does anyone else have an input on this?

Marco: Daisy chain the tier twos. A very simple answer that I mean, there's no need to go into anything out No. All of the other things. I'd have to speculate on how and why. And you know, I don't like to do that I hate theory. I only know things that I've tried and the way that we've tried it, and the way that we've had success, and I know it's the way that Bradley's done it also is you just daisy chain a whole bunch of tier twos with the different syndication points right WordPress, Tumblr, and Blogger. I call them fanboys. Right at tier two, they're all fanboys of the brand. The brand stays the brand. It's a single brand, you wouldn't want to daisy chain anything on that branded network unless it's another property, another tier one property. Once you're a tier two, you just daisy chain them and you can do as many as you want, especially for YouTube, where as far as we know, and Bradley says there's a lot there are no footprint issues.

Sounds good. All right.

How Would You Silo A Business With one Primary Service & 5 Sub-services?

Let's go into the next one. Next one's from Marty. Marty says, Hey, I'm a local small business owner right on. I'm currently doing my own SEO because I'm tired of spending thousands of dollars and not seeing any results. And for now, I'm enjoying the challenge that is Seo cool. My website is currently structured with a service silo and a location silo. I offer one primary service and five sub-services. Should I be building out pages on my location pages for each sub-service? Or can I link them back to the sub-service page in the service silo? I'm not concerned about the amount of work to build out the pages but curious if the amount of work would be equal to the benefit I could potentially see in rankings. And then we got a good follow up question here for you after that, Marco.

Marco: Ah, yes, I see it. Good stuff, man. This is like riding in Bradley's wheelhouse because I'm not really a local guy. Yeah, unless it's GMB, right? I bet you're setting up your one primary service and five sub-services related to that service. Building locator pages for each sub-service? But wouldn't you be offering the primary service and then the sub-services in each location? Why would you split that up? Either I'm not understanding the question, or I don't see the logic.

Adam: Yeah, you can clear that up. Yeah. Marty, if you're listening, if you're live, if you can offer us a little because I was thinking the same thing. It sounds like you know, are you going to basically duplicate but just kind of doing it two different ways. But if we're misunderstanding that, by all means, give us clarification and we can pass this along to Bradley when he gets back so we can see what he would have to say about this as well.

This Stuff Works
Marco: as far as my drink of choice. If we're talking about alcohol, I love rum. But it has to be really good rum. I have a bottle of 30-year-old age rum. It's Costa Rican. As a matter of fact, it's in Costa Rica maker. But there's another one in Nicaragua. That makes some just some excellent rum. Now it gets pricey when you start drinking that good stuff. And it's not meant to you don't throw that back. that's meant to be sipped. And you don't mix that with Coca Cola, or any other couple you guys do it. Coffee, which is my next favorite drink right? You guys should have coffee with garbage and it tastes like nothing like coffee tastes like. Coffee is delicious. You just black you need to add a little bit sugar, add a little bit of sugar and enjoy it, man. It's nothing like a good cup of coffee. But as far as does drink, man, rum. I'll drink a half an ounce and a half every five or six months. I'm not a drinker, but when I do, that's it. The 30-year-old rum.

Adam: Nice. Solid. All right, well. Let's uh, we're got this a reminder to get your questions and we got it just a couple of more, but I'm going to expand this. Let's go around real quick. I know. You don't drink much, but what's your favorite drink?

Hernan: I do like rum. I do run on Coke though. But, but so that's that. And then we have another thing called for men here in Argentina, which is like bitter type stuff. But that's basically what I have when it happens like once a year or something like that. So I gotcha. I'm not a drinker.

Adam: All right, Chris, how about you? Are you drinking these days in Austria and if so, what's your favorite?

Chris: No not drinking. Favorite drink is probably water or likes some nice tea. I know boring but it is what it is. But unlike me, my brother actually started home brewing. He's like cranking out like some good stuff from what I hear.

Adam: Cool. Yeah, my go-to would probably still be an IPA. So a really good IPA or double IPA. So, alright, now that we got the important information out of the way, we'll get back to the questions here. So Jordan says, Hey, everybody, keep your chin up. You got this keep throwing punches. Remember rocky Bell bow look like he was in trouble and see what happened there. Yeah, good. Good reminder, Jordan.

Should We Be Worried If Google Picks Up With IFTTT Syndication And RYS?

All right, so BB says should we be afraid if Google picks up to pick up with the IFTTT syndications and RYS? What about big competitors like Yelp or other big ones? What are the consequences of that timeframe? I'm not 100% sure what the exact question is here guys, do you? Do you know?

Chris: He probably hasn't understood like, the concept of syndication networks and RYS.

Marco: Exactly. That's exactly what I was going to go we practice entity-based, worry less SEO. If we were afraid of Google picking up any of our stuff, we wouldn't call it worry-less SEO. Dude, the last time I worried about a Google update was like when the first Panda came out when the first Penguin and all that. And not that I was afraid and just I saw it just messing with everybody and as SEO is over until it wasn't until we figured out what it was that we needed to do with that. Around the time when Brandi developed his IFTTT strategy and it started working really well. We developed other strategies, we started working with subdomains, those things who are worried about Google killing us with all that stuff, but the way we do things now, man, the whole point behind this, and then why we're calling it the SEO shield. And why we're calling it entity-based, worry less SEO is because we talk and code directly to the bot. And we fill the bot with so many variables regarding up our entity now.

I wish Robert here so that he gives you this, this explanation much better than I can. But Google is nothing but a relational database. And what it's doing is it's going out and collecting information first of all about the different niches. Let's call it a plumber, and I will go with the example of the DC plumber, and plumber in DC. Google goes out and finds all of the information it can first of all about plumbers, then if it's local, DC is, of course, a city. It's not just the capital of the US, lots of people there, lots of competition. And what it does, then it relates to information that it has about a plumber with the entities that are created, brands, right the brands and how well you've created the entity and how well you've structured your data in a way that it can compare with all of the other entities that it has in its database so that it can serve real business, real-time so that you can serve real-time that query.

This Stuff Works
So if you're looking for an emergency plumber in DC, they don't want you turning up someone who is 100 miles away. They want you to if there's someone around the corner, they want to turn that up for you. Because that's the guy that you want to come to your house, the guy who can help you at the time when you need it most. So that so what we try to do is we try to fill Google with the var and we do it in a loop so that it gets it over and over and over and over again. In the structured data, where there are no penalties for structured data. Not that we know how you can spam your JSON-LD on your website, but the way that we've structured it, it's just looping the bot so that whenever it comes across our entity information anywhere else, it just it goes to another place and another place and it's all our entity information. And so we become the entity for that space. This is why DC plumbers working the way it was the way it is. This is why the Land Solutions network is working the way it is. This is why everything that we work in and I wish I could show you guys some results like a personal injury attorney in New York City, personal injury attorney in Los Angeles, California. I wish I could show you some of that stuff tell you the lawyer. I'll tell you the niche. I wish I could tell you the lawyer and like the calls are ridiculous. As a matter of fact, you have some of those images for some of the clients and the ridiculous numbers that you can produce, working the way that we weren't. But again, it's all entity-based, worry less SEO, so that you go and you claim your footprint, of course through your structured data through your sameAs through branding, all of your different profiles, so that it's all part of the brand returning Google here I am. This is all for me. This is how I and I do it better than anybody else when I do it like this.

And then when you do that, it becomes, again, entity-based, worry less SEO. I can't tell you when the last time I worried about a penalty, I just don't worry about I just go and do what I'm supposed to do. Everything that we give people, right and MGYB all of the parts and services, they're the same ones that I use. As a matter of fact, I just used it yesterday to send out a press release. I linked up with Dadea use it.

The syndication that will mean the power shield is in the land solutions network. I mean, if it were not there if I were telling you guys, okay, you have to go this and you have to go do that. And you go look at the land solutions, a case study, and you don't find any of it and then you know that I'm for the shit and I'm feeding you just a line of crap. But you'll go and you find it and you can. You can go ahead and reverse engineer the Google site and the drive stack and the press releases. As a matter of fact, if you go and take a look at sell and fast, and you click on the new step, you'll probably find the first two results in Google News are my two press releases. And so one from yesterday and another press release service that I'm trying out. Our shit worked on me, and I don't know what else to tell you. Our shit work. And it works because we test and we test it ourselves. We test on everything that we do before we decide to give it to you. We test it ourselves, our clients, our projects, and then we go and give it to you. So there you go. I don't know if you guys have anything to add to that, but no, as far as I know, and as of right now, and for the last five years, absolutely no consequences except making a whole lot of money for myself and for my clients.

Adam: Nice. Does anybody want to add to that?

Hernan: No, I think Marco sums it up beautifully. The main point is that you are you're building a business right? If you're worried about an algorithmic penalty or whatever, then your business is shaking so you know the stuff it's like long term. You know, our approach has always been long term so that's actually helping me helping a lot of business owners of the past couple of years. So we'll keep on doing that.

Adam: Cool. All right. Well, it's not a question but Jordan apparently likes to use coffee to warm the creamer which is not my jam. I'm on Marco's side on that.

Marco: Oh, dude. Oh, kill coffee. Ever.

Adam: You're never asked you to send coffee from Costa Rica. Just send it to me. Don't waste it on.

Marco: Yeah, I was just about to say don't ever ask me to send you Costa Rican coffee. Because I'd hate to see it wasted on creamer.

This Stuff Works

Does Google Look At Referral Sites And URLs to Determine Backlinks?

All right. Well, let's get into this one. BBs got another question he was gonna save. But since we got the time we can get to this. It says Google look at referral or referring sites and URLs to determine if there is a link there once visited the link, just Google look at referring sites and URLs to determine if there is a link. Once visited the link to anyone else, like does it follow links is how I'm reading it, which would be yeah, I would imagine that's right.

Marco: Alright, so this goes with the distance graph algorithm. Google will go and look at a link on a referral site. It'll look at everything that the referral site is linking to. Also, and then on your website, since that website is linking to yours, it will not only look at your website, it will go out and look at all of the websites that your site is linking to, in an effort to determine whether your website deserves to be a seat site or a seed set or to see how far you are from a seed site or a seed set. And that simply referring to trusted and authoritative websites in the niche, not trust and authority like the third party, like these custom metrics, right? These vanity metrics, and Majestic and Moz, and whatever. Not that kind of trust, not that type of authority. What Google deems is trusted and authoritative in the niche. And once you get in there, which is, again, one of the things that we really go hard at making our project, a seat site, and everything attached to it part of a seat set. So yes, it looks but it looks at everything. And it looks both ways, both at the link source, at the link destination and everything that's attached to the link source and the link destination and everything that's happening to those. So when Google says we're getting away from links, links don't count or any other SEO that saying backlinks don't matter. They're full of shit.

Does Creating Backlink To A Citation Page Push SEO Value?

Adam: I'm not gonna follow up on that. I think he says all. All right, Marco. So second part with this though he says What does a backlink to a page with a citation do? Does it help push SEO value?

To what does a backlink to a page with a citation? Yes, it has SEO value. It's your citation. It's your name, address, and phone number. It doesn't matter in this case, it doesn't matter if it's nofollow or dofollow this is what citations are. This is places where your business your brand is named with the address and the phone number and enough of these. If you're local, especially in hyperlocal citation site, I mean they are magic. These are these are these are fabulous. So yes, they help with SEO value. But without getting too much into the weeds. It depends on what you mean by SEO value because there's a lot of ways to push SEO value.

Can You Promote Apps On The Google SERP Using Semantic Mastery Methods?

Gotcha. All right. And then as follow up, and this kind of an interesting question is can you promote apps on the Google results with our methods? And then how would you actually promote? Or rather, can you promote or get SEO results from the app stores themselves? So it sounds like you're just asking like if he has an app, could you use some of these methods to get results and maybe rank an app organically?

Marco: If there are people looking for your app organically? The Yes, absolutely. You can get results that our methods are it works with anything, we've tried it on anything and everything and they work and we have people it's not just us it's not just the Semantic Mastery team, right? We have everyone in Semantic Mastery in the mastermind and in our free Facebook group and in Syndication Academy.

Jordan is a member of syndication was a member. That's where he started. Then he came into our Semantic Mastery mastermind. He's also a member of my mini mastermind. But I mean that that's one of the things. That's why he started out. Right. And he's getting fantastic results. I don't see why you wouldn't be able to as far as the App Store itself. Like, I don't do apps. I should because they're in high demand right now. I just don't so I have no idea how the app stores themselves work. Other than that, I go to Google Play, and I look for the app that I eat, and I download it. So I have no idea or if anyone cares to chime in. If you know, I mean, please do but this is just way out of anything that I've ever done.

Adam: Yeah, well, I think it's an interesting question. And I'm willing to say hey, we're now past the point of where our Chris and Hernan chime in if they have the experience. I have no experience actually doing this. So we're saying we have not done this. But could you do something like using us to shield us in our white stack or do something else that you think would provide some results and point at basically at the app store? At sorry, at an app on the app store?

Hernan: Mmm, that's such a good question. I think that if you start to like the path as to how the clients are coming your way. It's kind of clear to everyone because your app is solving an issue, right? Your app is solving a problem. It's like going after a specific demographic. And all of that are keywords that you can run for, you know, and even if it's like that you cannot directly influence the app ranking on Google or the app store because it's a little bit of a different algorithm. You can play by the same rules.

This Stuff Works
 

In terms of Hey, put together a WordPress blog, start blogging, do the SEO sheld. Do everything and the call to action on all of your pages will be just to download the app. And that will definitely help the on the App Store. Because the App Store is basically based off of downloads and reviews and comments and all of that. So the SEO aspect of things, if you think about like, for instance, apps like headspace, or apps like Spotify, they're, they're going after every possible source of traffic, including SEO. So if you're looking about if you're searching, you know, like different meditation techniques and all of that, then there's a high chance that you will come across a headspace.com article, and they're running in an app, so you can download the app from the App Store. So that's the approach that I would take not necessarily to get the app rank on Google. I don't know if that's possible, but we know that articles rank so you can actually get that route so that you can get traffic downloading the app. And then you know retargeting to download the app and all of that.

Marco: Well, now this brings up something really interesting because like, how do you find an app? Aren't you usually on your mobile device and you're visiting something, and maybe you're looking at the mobile site, but they say, hey, download the app. And so it's a lot simpler to have the app than it is to keep going to the website or just whatever because you just have the app. Netflix and all of these different things, they've come up with them with an app, but how did they promote it in the first place? Well, they had it on their website for their visitors. They made it convenient for their visitors to say, if your mobile, here's something lighter, that will give you a lot of value. And so with that in mind, I don't see why you wouldn't be able to go into the mobile algorithm like mobile-first and totally rank it all for the app on your website. Have a link over to Playstore (android) and over to iOS store. So other than that, I think that's what you would do what you would need to do, right? The website with a mention of your app, whatever the app is because there has to be a niche for that thing, whatever that thing is, whatever that app is going to do it. First of all, it has to deal with a problem. It has to solve a problem. It can't just be because. If I'm bored, I might download a game but I'm gonna look for the game first. I don't generally go to the App Store to look for a game many people do, or if I want something, I just whatever, I'm gonna go to my phone look for it. And if there's an app, and then I'm going to go and download the app. I probably trust the website that I'm in. So that's how I'm seeing it. Although I'm gonna tell you again, what you're getting from me, which I don't generally do is just theory, because it's not something that I've tested. It's not something that I try. And it's not something that I have any kind of expert knowledge on. So don't take it as if I'm giving you this really cool expert advice because I'm not.

Chris: All right. Let me chime in on the whole thing because I actually have experience with those things.

This Stuff Works
Cool. So question number one, can you promote apps on the Google SERPs with your methods? Yes, Google Play Store and the Apple App Store both have desktop links that you can pretty much rank and you can: number one, link them, link to them from your homepage or like to a website that you create. And number two, you can create, even like a drive stack, etc. and link to those things and use all kinds of other methods like press releases, etc. and use those things.

Personally, I would do the route that I create a dedicated website, we're actually showcasing the app and actually, maybe even do an info product or something like that as well. Obviously, it depends on what kind of app it is exactly. And promote my website and then move it over from that website to the Play Store or Apple App Store. That's throughout what I would go because like there are always changes in the App Store, etc. and you never know like one day they might change the URL and stuff. So yeah, good to be able to change those apps.

Number two: how to promote an app on the app store's themselves, number one, their advertisements. And number two, like you, can run Facebook advertisements, Google ads, etc. Those are all available also display advertisements, etc. Number two, the app stores themselves, how do you rank? so if you're a developer, number one, you have a tirely of description, you have keywords that you can put in there and the vehicles similar to how they work on a website. Basically optimized keywords like your titles and descriptions, etc. with your keywords.

Number two, the main ranking factor will be how often it's going to be viewed and actually even higher than that, how often it's downloaded. And they also track if you if a user downloads it and immediately uninstalls etc. So this the good old methods that we used to fake the App Store ranking that history.

Yeah, one more thing if you're going to promote the apps in the app stores and stuff themselves the methods any good coder can integrate the Facebook pixel or YouTube pixel, etc and also Analytics they recommended actually that you do that and you also get like the conversions and you can promote them with the purchase pixel for example in Facebook's and with YouTube, etc. I highly recommend going that route. I hope that helps.

Marco: You could just outline the course on how to promote apps and how to how to get them ranked. What are you waiting for? Go record it and sell it.

Chris: Yeah, well if there's more demand in our audience, um, let us know.

Adam: Sounds good guys. All right. Aaron's got he's just asking for MGYB sports a little bit behind them respond to. As far as we know, everything's up to speed. But I would say make sure you give at least 24 hours. If you submit, you know, help desk ticket to, you know, we can't guarantee that we're going to turn it around in an hour or two. And sometimes we get emails from people, you know, saying why you never responded. And it turns out, they submitted a question 30 minutes ago, so I'm not saying that to you. But please give us at least 24 hours if it hasn't been that by all means, you know, you can post something in the group and say, Hey, I need some help, you know, and we'll certainly respond. You know, occasionally, mistakes happen, although we try to minimize them. So just let us know if we can help you.

Other than that, we'll, it looks like that's the last question. I'm not seeing anything else. We did have one question for you guys, for everyone watching right now, as well as people watching down the line. If you can tell us what your single biggest issue is, for those of you who either haven't started an agency or who are looking now and saying, hey, I want to either start an agency or wants to start consulting want to start doing this, either, you know, some form digital marketing. What's your single biggest issue to getting started, or to start to grow, if you can just let us know, pop it on the page here, if you're watching the replay, put it on the YouTube comments. We'd really love to know, appreciate the feedback, and it helps us you know, develop better training as well as answering questions via Hump Day Hangouts and other avenues. So I think on our end, that will do it for days.

Marco: Hang on. Yeah, he's saying four days. No way. Yeah, I'm gonna say, if he can, what's the best way for him to get a hold of us? I was gonna support it at mgyb.co. And I don't know if he's using his regular email. If he's using another email. Ah, but I should go look at the ticket. Just write to [email protected] and you should get a response.

Adam: Karen's got the direct line. So how about we'll hop into that right after this and make sure that it's not in the meantime, Karen if you can send in another ticket. Just say, Hey, it's me from Hump Day Hangouts, something like that so we can see make sure it's coming in. Yes, I can go look in the quality group and see what's going on. Awesome. All right, everybody. Well, thanks, guys for being here, and we'll see everybody next week. See ya. Cheers.

This Stuff Works


What Is The Best Way Of Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

By April

 

In episode 274 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the best way of building 2.0 buffers outside the RYS stacks/syndication networks.

The exact question was:

I'm building 2.0 buffers outside of the RYS stacks/Syndication Networks. Should I build them as branded 2.0s or keyword specific with and without geo modifiers or a mixture of them all?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 277 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Welcome to Hump Day Hangouts, Episode 277, where we talk about maybe some we have a drink. It's almost five o'clock here. So now, we'll maybe do that on one coming up. But Welcome, everybody. We're going to say hi, real quick, we got a couple of short announcements, and then we're going to get into it. We've got a long list of questions. And just for those of us joining us for the first time, I want to let you know too, we really appreciate your questions. If you can keep it to one question, we understand some are multi-part. But today we have like, somebody put in like six long questions. We're not going to be able to get to all of those, but we will try to answer what we can we just want to make sure we give everyone a chance. So we'll touch on that again. But again, we appreciate your questions. Please come and ask but you know, just be respectful of everyone else and make sure to make room for them. So with that said, Bradley, how are you doing today?

Bradley: I'm good, man. If we wouldn't have been talking about the beer I wouldn't be so thirsty right now.

Adam: Yeah, this is good. I'll share it with everyone since it's topical. We were talking about it you know everything on everyone's minds coronavirus, and then hearing the news reports that Corona, you know, the beer is taking a sales hit, you know, it's just kind of one of those like mind-blowing things that are actually a result of this.

Bradley: So, yeah, how stupid can people be there? They're concerned about drinking Corona beer. They've associated it with the coronavirus and poor Corona.

Adam: Oh, let's see next on here Hernan. How are you doing man? It's what comes up in wintertime for you. I guess it's fall now.

Hernan: Yeah, it's actually fall. We're getting to fall. But today's like still in the past. It is been hot as hell outside. So it's been good, man. And everything is good and excited to be here.

Adam: Nice. Nice. Marco, how about you? How's the weather?

Marco: Groundhog Day you see it? I ain't got to tell you about it. You see it. This is what it's like, every daym every morning, 365. Sometimes it rains, sometimes it doesn't. But it's always warm in Costa Rica. So stay away. I want you here. I don't want your Corona. Only Corona I want is in my fridge and I actually do have a couple of Corona in the fridge

Bradley: careful now

Marco: Yeah, no it's antibodies I'm building up yeah.

Bradley: there you go I just clean or get drunk so that's what you call an ambiguous to Corona entity, man.

Adam: Chris, how are you doing man?

Chris: yeah then good still like cold here I mean like it's not freezing but like you still need to pull over. Yeah actually like it colder weather is like really hot summers always giving me brain fog and I'm really unproductive so not sure what to say to the others here

Adam: for good you're where you should be then so man I do get the same way when it gets hot just like yeah man that is not my jam. Guys real quick before we get into it just wanted to say if you're joining us here for the first time, that's awesome. We really do appreciate it. Please ask your questions, you can always catch the replay on YouTube, which you can go head over and subscribe. You can find the link down below or just go to YouTube, or youtube.com/SemanticMastery and subscribe. Stay up to date. Because we understand sometimes you can't make it live. But all of these are recording go up on our YouTube channel. Also, if you're an agency owner or a consultant, like us, and you want to get more clients, you want to grow your revenue and you'd like to scale your team then you should be are already into x your agency or Double Your Agency, you can go over and check that out at two extra agency.com. And we know a lot of people find us and they're looking for and getting great advice for SEO. But if you want the step by step, Battle Plan, then guess where you should go battleplan.semanticmastery.com it's step by step processes for everything from new websites, eighth websites, YouTube channels, so much more. So head over, grab that and you can find the links off to the right if you're joining us live.

This Stuff Works
And real quick for anyone who is live. If you guys can do some typing for me, I saw that somebody on there said that there are some issues with redirects and using the chat on the hump day hangouts page, you guys can let me know if it's working okay for you or not. We'd love some more feedback. So I want to make sure that that's working smoothly for free one chat box is not working again or something. I just had some issues somebody was saying they were having issues with redirects, but it's working in incognito. So I just want to see if it's one person or many.

And then last but not least, we've got some information coming out about some really cool updates with MGYB.co. Where you can get done for you services for syndication networks, RYS stacks, and of course SEO shield, which we had a killer deal going on last week. A lot of people took advantage of that, but there's some new great stuff coming out with that and I believe Marco even with the link shortener, there are some potential updates coming right.

Marco: Yeah, what we're trying to because someone mentioned it last week. Having a custom domain, although people use Bitly people to use rebranding people use all kinds of a t.co on Twitter, they use all kinds of shorteners. And it doesn't really matter. And in fact, because of the strength of our shortener, it actually enhances everything that you're doing to the point that the shortened link, right, whatever it short with, it can rank for that keyword and take up more real estate in SERPs, which is actually what you're looking for. You want people as much as to cover as much of the real estate as possible so that you have a greater chance of people clicking on whatever project it is that you're doing.

And before we get to questions, I'd like to make a quick announcement because anyone who donated to the charity, got access to all of the webinars and everything. If you haven't, then please send an email. Right, you got you guys. I'll post it all on the page. And I'll be doing an update webinar probably in May because I promise one because I showed the land solutions that work and how it's going and all of a sudden they just blew up and started appearing on the first page like everywhere.

Yeah, getting national attention. We're getting form fills from all over the US. So it's pretty interesting what's happening. And without really all of the power that I thought it would be necessary to get this to where it is right now. We're on the next push. I'm expecting it to land the top three in for the top-level category, which is the top market level that everyone wants. I'll tell every one. Sell and fast and then state Bradley just show me this morning where it's appearing in Virginia.

Bradley: Yeah, you son of a bitch. It's out of touch.

Marco: I can't control the monster man. Once it's gone, guys. I can't help it.

Bradley: Yeah, well, I got the knowledge panel now which is pretty impressive considering I really haven't done a lot of SEO work that has been just through exactly what we've been teaching which is that entity like guys I haven't even been doing link building to the alpha land realty project I did one link building package when I first got the drive stack delivered month you know I'll shit damn near a year ago now, well at least nine months ago and I did one link building package that's it. Other than that I've just published in press releases for properties that I have for sale haven't done any other sort of SEO work whatsoever and I've got the knowledge panel now for sale down pat fast Virginia which means you know, my brand has been fully associated with that keyword which is super powerful. And again guys that's doing nothing other than what we teach about solidifying, validating the entity period.

Marco: Entity-based worry less SEO is what this is all about. That's what my update in May or June. I don't know when because I want to do press release stack and then I want to do a link building. I'll put do an embed stack and a link building run and see what happened. What kind of madness that gets us into. So it's coming, guys, if you donated, you'll have all of the replays are available and you will have access to the upcoming webinar. And if you haven't donated it, there's always a good time, right? This is no better time like now to go and donate and get access to everything and including the upcoming update webinar. So there you go.

Adam: Awesome. Awesome. Two more quick things. I'm gonna have Bradley, I got a question for you. And then from there, we can go to questions, but I want to remind everybody, we still got early access pricing for POFU Live tickets, I believe we have 19 spots, maybe 20 remainings, but the prices are going to go up before too long. So grab those if you want to come if you want to find out more about that you can find out at pofulive.com. But it's basically finding out about all of this stuff. But doing it over two to three days. I highly recommend you grab the VIP ticket we've priced it to make it easily accessible from the main ticket. It's not a big bump in price. We just want to cover the costs get you together with everyone else a day early.

We have a lot of fun last year we went go-karting that was blast had a beer, some food and just get together and you know, in a kind of relaxed environment, have some fun you can get to know everyone and then go into the event. You know, and it's a small group you already kind of know each other. You're familiar with each other and go in there and really get the most out of that. So like I said, check it out at POFU Live if you'd like to join us can be last weekend in Boston or last weekend in September in Boston. We'll have a bunch more details coming but go grab that pofulive.com. And then Bradley, you just updated the Double Your Agency training right if I know we're going long here, can you in like 60 seconds just real quick tell people what the training was about?

Bradley: Yeah, well, this week it was about embeds and link building, which is how to power up the entity, the Semantic Mastery way, which is beautiful. And so what's really important here is that we like I just mentioned how all I'm doing all I've done for Alpha Land Realty. lt is entity-based SEO and I haven't even been doing the external stuff because I drive the most traffic to it via direct mail, and Google ads and also organic rankings now. So because I'm doing well, I haven't really done a lot of SEO to it. But it's ranking. And what I discovered today was we're in the 2xyour results section of the Double Your Agency training. So there are three total parts – 2xyourr pipeline, 2xyour results, which that's the section we're in now. And then it's 2xyour business which is what we're going to be going to in two weeks.

This Stuff Works
And so the first three topics covered in this module, which is the 2xyour results was number one, the SEO shield. That was week one, which is the foundation of everything we do guys it's absolutely the foundation now and that's how you solidify the entity right? Number two is content marketing. It's just how you start to build relevancy, both topical and or location, relevancy if it's for a local project. So content marketing is how you start to fuel up the entity like the power it up with content and build the relevancy and now three as external link building and embeds, like what we do to the SEO shield to power it up. And I'm telling you guys, it's a three-step process. There's a lot of components to those three steps, but it's a three-step process. And the fourth step being pushing relevant traffic into the entity which kind of is like throwing jet fuel on the fire. And we're going to talk about that next week. My whole point is I've got several projects I'm working on right now that all I'm doing it's paint by numbers guys exactly what we're teaching and to 2xyouragency for the 2xyourresults part of it. SEO shield, content marketing, power up the entity, run relevant traffic into it, you'll get results period and the story. It's painted by numbers. There's not there is no competition out there that you cannot overcome with this method, period. End of story. Marco, do you want to comment on that?

Marco: Dude, I don't even take into account the competition. I don't look at it. I don't bother. I don't care if we can go up against Amazo. We can go up against anyone. And so I just don't bother anybody I do. I let them worry about me because this guy is the top guy in nationwide for this is in trouble and he doesn't even know it. Because it's coming into it's going to hit. You're already seeing it with really that last power push that we usually do to get it in there. It hasn't even been done. So it's just gonna be mad simple and simple doesn't mean easy, right? We try to make it simple so that people can follow everything and get there and get the same results that we get. It's not easy. It's a lot of work. There's a lot of things involved. We have a whole team that works behind all this to accomplish all of the different steps. But once it's done, it's just keeping it up and doing your link building cycles the way that you're supposed to your press releases, and it's done. It's a done deal. It's crazy how simple this is, and how people despite the proof that we can provide because I'm sharing results in our group. Despite that, there's still sell it. That doesn't work. Yeah. Don't leave your lying eyes because it's an optical illusion, the results that you're seeing in SERPs that's not true either, right? So I will just leave it at that. Let's go to the questions, guys. It doesn't work. If you want to see how it doesn't work, come and get our stuff and

Bradley: anything else guys, or can we get any question?  Let's do it. All right, there we go. Tell me when you see my screen. Got it? Okay. We can see it. Yeah. So that's what I was talking about. If you look at selling and fast, Virginia, it's popping knowledge panel now number one position. And you can see my brand is associated with that search term. It's even showing up and suggesting related searches. Guys, that's what you want, you know, powerful that is when somebody a prospect starts typing a generic keyword into search and a brand appears how powerful that is. So it's incredible how much traffic I get from that. It's insane. And guys, I haven't done anything other than what we teach. I have an SEO shield. I did one batch of link building to it and ever since then, all I've done is run relevant traffic into the entity. And it just took time is just a matter of time and I'm already popping for knowledge panel now push this competitor out who had been number one for months. So it's um, it's impressive, guys. I can't thank Marco and my team enough for making it so easy to repeat and get results. It's just not fair. It's just not fair.

Alright, so let's get into the question.

This Stuff Works

How To Make A Domain Mapping In Amazon Web Services (AWS)?

Dustin. Hey, guys, how do you? Yeah, okay, that's it. Hey, guys, how do you make a domain mapping with AWS Amazon cloud so my websites get hosted on Amazon, just go to YouTube. You can do it with Cloudflare. Probably the easiest way to do it is through Cloudflare. But just go to YouTube and search not directly on our channel, because I don't think we have any public training about that. And the training that I did on that was probably three years old now. And it's likely that it may, I don't know, it might not have changed, but just go to YouTube and search domain mapping cloud, Amazon HTML site or something like that, right. And just playing around, you'll find somebody that's good with a tutorial for that. It's, it's fairly simple. I use CloudFlare to do that. But you can also use Amazon route 53, which is their DNS service inside of AWS console. You can do it with Amazon route 53. And what's interesting about Amazon route 53, by the way, is when you set it up that way, it gives you what's called a dynamic IP, the IP for your site will change. Well, if you're hosting in Amazon, but if you're just pointing how do you make a domain mapping so my website gets hosted on Amazon.

Yeah, if you're using Amazon to host, then it's a dynamic IP, which is it's interesting because the IP changes, years ago, we had talked about building a PBNs, well, kind of like PBNs but essentially buffer sites using Amazon HTML pages hosted in s3 buckets, but using Amazon route 53, to set up subdomains for a particular domain, and you have just multiple, like, essentially, we create a bunch of pages and subdomains, but they would each have dynamic IPs. So it would, it wouldn't look like all of them coming from like links from the same domain would be coming from different IPs, if that makes sense because they were different subdomains. And you'd go check them in an IP checker. And if you refresh the screen, it wouldn't always be a new IP, but often when you would refresh the screen, it would be a whole new IP. And it was a great way when we were still using a lot of PBN stuff to get IP diversity into your link building. But again, I don't do that anymore. We don't need to, the SEO shield is all we need to do. And that is link building, and it works. But yeah, just go check YouTube, you'll find somebody to teach you how to do that. It's not that difficult.

Why Do You SEO For Local And Not Focus On Ads Where You Have More Control Over Keywords?

jp says I don't understand. Okay, this is a good question. I don't understand the use of ranking websites for local. I run Google Ads with GMB location extension activated and Google ads for local plumbing clients, I ranked multiple websites organically number one and GMBs organically number one, I would guess that about 5% of traffic comes from my number one organically ranked websites and about 15 from organic GMB organic rankings and the rest come from ads and GMB linked to the ads. You can target so many more keywords with ads and organic you will never show in the three-pack for the variety of keywords you can target in Google ads. Well, that's not necessarily true you can depend on how much work you put into it. You can write for a variety of keywords and you can also rank for outside of your immediate area like you can with ads. I know what you mean when you run a location extension with the GMB. That's how you can get beat that proximity filter right away. Right? There's no question. If you have the top quality score, or a high-quality score that Trumps your competitors, then that's how you will typically get in the number one position in the ads, you know, the number one ads position in the maps three-pack or in the expanded maps.

And there's no question that that's a great way to expand your service area very quickly and overcome that proximity issue. However, we do know a way of overcoming that proximity issue organically, which is the local GMB pro method. So it's not that you can't do it. It's just it does require a lot more work than just paying Google to get placed there. That said, you say that you would guess that about 5% of your traffic comes from organic rankings and 15% from organic or maps rankings. But you said that you would guess you know, I would recommend you know, looking at your analytics deep diving in that to see if that is the case. And it may be for your particular industry, plumbing, I don't do plumbing, SEO. I mean, it happened to pass. But I, you know, most of the industries that I work in I've proven time and again, that maps rankings produce the most leads for most of the services that I, you know, provide most of the industries that I provide services to. And organic rankings have recently for whatever reason started to produce more than they have in the past.

And I don't know why that is because they're pushed even further down on the page now than ever. But for some reason or another, I'm getting more traffic through organic rankings that I have in recent years. And I'm not sure exactly why that is, except for maybe the fact that the maps filter have you know, the proximity issue has reduced the maps footprint and your organic rankings are taking are kind of filling in where the maps used to produce results. Now, it's organic, so maybe that's why but I think it varies by any industry, you know because there are a lot of statistics out there that state. And again, I'm sure it's going to vary by industry. But there are a lot of statistics out there that state that organic rankings get organic listings, period maps or organic, get so much more click-throughs than paid. And so just and I'm going to ask Marco and other others to comment on this in a minute, but I just pulled this up for organic first-page search statistics on higher-visibility calm, and this is stats for 2020. And it talks about right here 70. And this doesn't mention local specifically, but it says 70 to 80% of all searches, searchers ignore paid ads and focus only on organic results. So again, I'm not disputing what you say is the result of your marketing campaigns. But what I'm telling you is by it probably varies by industry, and through my own projects. I've proven over and over and over again through data that we generate far many more leads for the like tree service industry.

This Stuff Works
For example, at far less cost than we do use, we generate far more leads at using SEO and maps SEO, that at far less cost than we do use Google ads. So again, you know, I'm, I'm not trying to dispute what you're saying. I'm just saying that I think there it's going to vary depending on industry and project. Comments, guys. I absolutely agree that it's going to depend entirely, not only on the industry, and how people are used to seeing whatever it is or the results that they're seeing. It also depends on how much effort you put into your SEO and your maps versus how much effort you put into ads. So if you think that s that SEO and ads aren't going to bring you the results, because you're guessing that 20% is coming from that and all of your efforts actually know that 8020 rule 80% of your effort goes into ads, then that's going to show in that present. I've seen it differently also. And we have them especially in the plumbing niche, we had the DC plumber example, where once we trigger that map pack, the phone went, what they went nuts is map pack and it's also organic he gets organic traffic, you have to remember the press releases also bring traffic to one will branded will also bring some traffic, right your social media and how much effort goes in there. So the idea here is that you don't focus all of your energies on one source of traffic is one change can bring that 80% to half and then what do you do, but if you focus as you mentioned in other Hump Day Hangouts and holistic marketing when you take an overall approach to what this is a gang, you're actually driving several traffic funnels, not concentrating all your efforts in one.

I think you're going to see much better results. I'm also seeing it in the morning, by the way, I'm working California and in New York with an attorney in those two places and it's man, the map pack in those and it's whatever we target, right because we could target in the GMB. Any keywords that we want or any keyword set or any we can silo it, it's what we do. And it's how we link it together. It's how we get that those keywords to pop up. And you know, you get into the thousands of keywords that way and not only in GMB Insights, but it starts showing up in Search Console on what you're getting impressions for, and the average position where you're getting impressions where if you improve the average position, you start seeing crazy CTR and so all of these factors combined our matter.

He is seeing his numbers from his efforts, which is fine, that's the way you want to do it. If you think that you can get the most bang for your buck out of it. And then by all means me I'd rather not go up against for example Amazon and pay for ads against Amazon I'd rather hit them organically and do my damage there because I'm seeing crazy results from that case study also seeing results from the land solutions network, right the cell and fast case study. So all of these things that we do, what we give you is is is it's like you're giving us data from what your efforts are from what you're getting. So we give you data from what we see and not to say the one or the other is wrong it's just different approaches to the different niches that we're after.

Yeah, I just one more comment on that. Like for example, why I like SEO better than ads and I run ads guys for a lot of stuff. My alpha land Realty, for example, generates a ton of traffic through ads, and I do it for clients too. But my point is kind of like what Marco said like, let's say you've got $1,000 a month budget period for any type of marketing, whether it's Google ads or SEO or whatever. If you're running $1,000 a month in Google ads and Google Ads only, that's, that's great. You can target you know, whatever your keywords are and your locations. But if you want to expand into new areas and target new keywords, you still only have that thousand dollars a month budget. So you've got to rob Peter to pay Paul. In other words, you've got to pull money from existing campaigns, or ad groups, whatever you've got running, to push into different areas, if that's what you're limited to is, let's just say that that's, you know, again, hypothetically, you're limited to that, that thousand dollars a month, whereas with SEO, the thousand dollars a month can go towards content marketing, and link building and such and target, different keywords, different locations. And once the content is there, and it's producing, it's your ranking and you're producing leads from that content. You can redirect those funds to the next location, the next set of keywords because that's already producing. And it's just a matter of maintaining it then with through our methods, you can maintain organic rankings through just link building and such to the SEO shield and the entity. So my point is, you can take that same thousand dollars and continue to expand keywords and locations area, right. So the service area and continually grow with that same thousand dollars per month. Whereas with Google ads, if you're at full capacity for your budget, you can't grow into other areas without spending more money or taking money from an already producing campaign to redirect to those areas. That makes sense. So that's what I like, you know, when you stop paying Google, you stop generating leads. That's the problem with Google Ads there. I mean, again, I guys, I love Google ads. I love them. But I don't you know, I still always recommend to clients, that we start an SEO campaign and that we only use Google ads to supplement until the SEO is producing the results that we desire.

Okay. Anyways, good question. Or good? Great question.

This is a very long, like, it looks like it's only six questions, but if you get into it, there's like, eight questions in this one alone. So what I'm going to do is I'm going to go through the first number three numbers here, and then the rest of them will have to be, you know, come join the mastermind, if you want a consultation, that's what it's for. Like, you know, you can ask these kinds of questions and mastermind but this is a lot of damn questions. We're not going to have time for all of these unless we get through everything else and then we'll come back. We appreciate you coming and asking questions, though. I do appreciate that. So should I include the author and each post I publish? You can, it's not necessary. My blogger, I tend to have her do it because she's a prolific blogger who's been blogging for years for me now. So she's got quite the author's status. But you know, that's not necessary. It's just a matter of preference.

Which page in the silo structure should get the most backlinks? Well, if you understand silo structure doesn't matter which page because if you have your interlinking done correctly, your internal linking throughout the silo, anywhere you point links to within that silo is going to benefit the entire silo. Right? That's if you understand silo structure and how to interlink correctly properly within a silo, then there's no one page that should get any more links than any other because it doesn't matter. You could take the last post in the silo and inject all your links there and it's going to flow up through every post in the silo and up to the top-level page. So, you know, it really doesn't, it's not important as to which page gets the most links. If you've got your silo structure and internal linking done properly. I can tell him which page gets the most length. None of the pages on your website should get linked. None. Absolutely not. You should not be link building to your money site. That's what your SEO shield is for.

Now through your SEO shield, you can push into each one of your market level categories. Or you can push into the supporting post for your categories, which whichever way you decide to do it, and you can cycle that what I call a link building cycle, which will you change it up, sometimes you go into the pole sometimes into the category, maybe you'll go somewhere else where you know, tier one, and push through there. But everything should take place through that dry stack and G site and maybe even tier one branded because they can handle it. But if you get caught building to your website, a lot of bad things can happen. That guy we stay away from the top-level domain for that reason because we don't want to trigger any of those nasty little things that can pop up and get you in and kill everything that you've been trying to do so know the answer to that is none on your website. Learn how to how to cycle your link building through the SEO shield how to add depth and breadth to that drive second Gsite and you're going to get much better results with protection to be correct.

This Stuff Works
So the next question was, what do you think about it? What do you think of this dummy silo for a niche site? 1000 posts, for example, in the site all under the main domain, which is also the homepage, no categories, no tags, no subfolders, and the homepage links to all of the posts up to the last 1000 posts. Is this good for a silo? Now, for a couple of reasons.

The number one is, well, if you were linking From the homepage, to all 1000 posts, first of all, that would be one hell of a menu or one hell of a linked list. It would be kind of ugly for like user experience and everything. And number two is if any one of those individual posts link back to the homepage, which is really what you'd want to do anyway, that would be the reciprocal link, it would kill the value of that silo. So my point is, I wouldn't do that. If I were going to do it, first of all, you know, having a one category website is fine, that's perfectly fine. But you don't want to link to all of the posts on the homepage. That would be ridiculous in my opinion. And I think it would be hard for users to navigate and I don't think it would be any good for SEO. So I think you're better off adding some sort of structure to the site navigation structure. If you were going to do something like that. That would be logical, but you would also want to make sure again, you understand how to properly interlink within a silo, which we cover in the mastermind will also be covered in heavy hitters club I'm sure or heavy hitter club excuse me, when that's available, which will be soon but we can't share our exact silos linking technique here on a free Hump Day hangout apologize.

Do you want to comment on that? Anybody before I move on? I thought I think that was fine. Okay.

Yeah, there are good ways to do that. If you're going to you can have a site all-around one particular topic, but typically are one category. But typically, even with that one category, you're talking about 1000 posts.

You're you can probably segment those posts into subcategories right to make it a more easier to navigate and a more logical setup than to have 1000 posts all in one very, you know, I don't know how, I'm sure it can be done, but I'm just saying I think you'd be better off even having, you know, subcategories and such to make it more logical. I think you'd be better off that way. We'll come back to some of these other ones if we have time.

How Long Should You Wait After The New WordPress Page Is Published?

Yeah, okay. Hi, everyone. I'm using RSS syndication on my website. But my WordPress page has been disabled twice. So I think this is because my posting frequency is higher than normal blogs that can happen. So my question is, how long should I wait after the new WordPress page is published?

Well, it's, the first thing you need to do is make sure that you publish relevant content to the WordPress site. wordpress.com site when you get it in. Let that sit for a week or two. And the way that we build it at our, you know, our builders build them at the store is we, we, we find relevant content on another wordpress.com blog and post that we republish that with attribution. So we link over to the original source because now that's an internal link for WordPress. com. Does that make sense? That's why we do that. And we and it's a relevant article relevant to whatever the theme of that blog is now, right. And then we always recommend that you wait and give it like, you know, seven days, five to seven days, roughly before you start automating posts through RSS syndication. But then if you're going to when you start syndicating posts if it's a high volume, frequency of publishing, then we always recommend that you start slow and you ramp up, which means like, you know, if you publish, let's say you publish, you know, five blog posts per day. I don't know what your frequency is, but we'll just use that as an example. You don't want to come out of the gate, publishing five blog posts a day to a day new WordPress site, even if it's been, you know, kind of season for a week or so, what you want to do is maybe start doing one post per day for a week or two, and then maybe you can increase it to two posts per day and then three and then four. And you do that slowly you build up so that WordPress, kind of, you know, wordpress.com, or whatever other blog sites kind of gain an understanding of the business and a lot of the site excuse me, and allows it to, it tends to get terminated a lot less. You know, we've had, we've had projects that are I've had projects that I've worked on that had a high volume of publishing, but as long as you gradually increase to whatever your normal posting frequency is, it typically will remain. But that said, it also depends on the type of posts that you're publishing. If the posts are spammy, if they contain a shit ton of outbound links, things like that, then you're you it's likely that they're going to get terminated anyways. So you just got to be careful. It's got be decent content, while my VA is for the projects I work on like we just use curated content because it's very nicely done content. We're linking to multiple sources, not just our own. So so for example, not all links on the blog, just come back to the money site. We use curated content. So every post has links to relevant third party content sources. And I think that makes a big difference too, which is why I have such a low suspension rate or termination rate for syndication network properties. So it's a matter of quality of content, the number of outbound links where those outbound links are pointing to and also the frequency of publishing, you can gradually build it up over time. Okay, it's a good question, though.

How long does it take to attain maturity? I can't tell you that because I don't know it. As I said, if you just gradually increase, you should be okay. But your content does matter. Content matters, guys. You know, it does

Should You Use Similar Content In The GStacks As On The GSIte And The Money Site?

loft says a question about duplicate content, do I use the same content and the Gsite is in the G site as on the money site? So if I find the money site onto the G site, the content appears twice. And there is no problem with that. My question? Well, first of all, I'd love to get Marco's opinion on this. I don't, here's the thing on the G site, why even put content on the pages if you're going to embed the money site page, it will read the content of the embed, and that will become the content of the page. It'll even show up in the meta description in search. So for my projects, I don't put content on the pages.

Guys have to excuse me, I've got a call coming in. I don't know how to silence that right now.

This Stuff Works
Okay, so yeah, so I don't actually run, put content on the page as well. Sometimes I do. It just depends on the page. But for the most part, if I'm embedding pages, it's going to be embedded pages. And that's it. The content is produced through the embed. You want to comment on that, Marco? Yeah, I don't understand that the iframe question. If you understand iframe, then what you're doing through the iframe is you're displaying your homepage on the G site. That's all that is, so it's not a copy. And let's get away from duplicate content. There's no such thing as a duplicate content. It's bullshit. It's a myth. It doesn't happen if it if there were such a thing as duplicate content, we set a time and again press releases would be they'd be out of work. They wouldn't work it's it just doesn't make sense to say that there is duplicate content that could be a duplicate content penalty and all these other things that people say, which we have shown time and again, are not true. We showed it in the mastermind, as a matter of fact, I asked Marco.

Marco: anything webinar, we showed it, there is no such thing as a duplicate content. And so with that in mind, you can do whatever you want on on that G site. This is going to be relevant. It's relevant to whatever it is that you're doing. We use other people's content. Sometimes we use our own content, sometimes. It's just it just depends on what it is that we're trying to do.

Yeah. Okay, he says also, because the G site takes the schema from the iframe site, and now has the featured image of the iframe site in mobile search, even though that image does not appear anywhere on the G site, I thought you might like to know that and if you already do, maybe know a way to undo this. I, I don't know why you would want to undo it. Look, I don't care what you know if something like that appeared happens, because my point is the search results are just more of my entity. Does that make sense? So like, and I've had, you know, people say, Well, you know, I don't my client doesn't like the G site appearing in the search results for you know, their keyword or for their brand name? Why would you rather a competitor's website be ranked there and you know, we make them look really good, they'll convert, I mean, you know, so anyway, my point is, as long as I'm taking up real estate on the first page with my entity assets, I don't care, you know, because it's pushing a competitor off the page period, end of story and if every one of those open those links open up to a branded entity asset that's going to lead back to my company with a company that I'm promoting for the project then I really don't care if something like that happens or which properties appear in search, for example, paper.ly which is one of the network properties in our syndication networks that for whatever reason is ranking super well right now for like brand searches. And when you click on it, you know, if you've got your RSS feeding into you know, newspaperly, a newspaper or whatever they call it, then you know, it's branded content on the paper profile. So like, it's not something I would typically push intentionally to the first page, but on a lot of projects I have right now, for whatever reason, paper.li is ranking for the brand search, so I'm not going to go disable it or delete it because my client doesn't want paper at least showing up for their brand search. I just tell them, hey, look, that could have been your competitor, you know what I mean? So my point is, I don't know why that's an issue. I appreciate you bringing that to my attention. But honestly, it doesn't. It doesn't bother me to have that happen. Does anybody want to comment on that?

Marco: No, no, no. I mean, it did. It doesn't make sense not to want as much to not want to take up as much real estate as possible. Take it up, take it to take up as much as you can, if you're doing it through iframes. I mean, that's fine. It'll go to the client eventually. And if not, then it's reinforcing the entity and he clicks on that image just reinforces the entity. Yeah.

That's right. Its activity into the entity. That's correct. All right. Lauren says I want to order an SEO shield? Can you explain how it works? I'm having a hard time understanding how it protects my website.

Yeah, we did the SEO, she would explain just go to our YouTube channel. In fact, I'll walk you through it. Let's go to youtube.com slash Semantic Mastery. Okay, go to our YouTube channel. See that search icon that's the search this channel feature. So we're going to click that there and we're going to type in SEO shield and right here is the holiday special Hump Day hangout Episode 267 where we went into the SEO shield right there. So just go use our channel search feature.

As I just showed you search for SEO shield holiday special Hump Day hangout SEO shield right there, 14 minutes 36 seconds long, all about specifically what the SEO shield is and how it works. Okay. Good question though, Thank you.

This Stuff Works

Baby says the chat works but if you don't save the page link and bookmarks, it's hard to find the chat page. Okay, guys, the chat page has been the same redirect URL since we started which is was an over five years ago semanticmastery.com/hdquestions for stands for Hump Day questions. bookmarklet. Remember it committed to memory, semanticmastery.com/hdquestions. It's been the same URL for many many years. it redirects to this page right here but just remember HD questions, Hump Day questions, period. semanticmastery.com/hdquestions . It will always take you to this page right here. Okay. You don't have to sign up for an opt-in every time. If you are not then I'm sorry because that sucks.

Alright, next Are there any up sales on your to extra agency course I plan I plan to buy all the upsells but I wanted to know if there are any before I buy. Yes, there are upsells there are one time offers and that kind of stuff. We wouldn't be good we wouldn't be worth our weight.

We wouldn't be worth anything if we didn't have upsells man, this is internet marketing guys. So anyway, all right, we do have some time left so we can go back to some of those other questions. Anybody have anything they want to comment on before we do?

Adam: Oh, yeah, I just wrote the comment on there but basically what you said I was like yeah, there's some awesome deals I was like that, you know, truly are one time offers we you know, want to make something cool. It's like Bradley said, you know, we're wouldn't be worth our weight if we didn't put in a good offer and funny but these are really really really really good ones. Anyways, that's awesome.

Bradley: Yeah, because a lot of the stuff that's offered throughout the sales funnel essentially is also you know, we talk a lot about the in the 2xyouragency course guys because they're all, you know, here's the thing and throughout the 2X Your Agency course we point you to its a conceptual training. In other words, it's a high level of training, to point you in the right direction to do these things. If you want to learn more about the specific methods of how they work, go buy this training course points you to the correct training course. But the whole point of Double Your Agency guys is not to encumber you or bog you down with more training in more shit you have to learn and then either do yourself, God forbid or hire somebody out and train them to do it for you, which is a better option. But if you want to Double Your Agency, it's done for you services that are already set, the team is in place, the met the training, the management, the quality control, all of that is in place and then you just mark it up and sell right and manage projects for your clients. That's how you Double Your Agency, not by getting bogged down and training. And I'm not telling you don't go through our training. That would be stupid. But I'm saying that if you really want to grow your agency, I would focus and I recommend focusing on using third party fulfillment providers like MGYB to do the work, and you need to focus on prospecting and sales and learning how to manage camp projects, essentially, project management, because then that's how you can scale your agency without getting bogged down in the day to the daily grind and having to do all the work. And that's so so that's what we do.

And 2xyourgency we talk about concepts at a high level, there's a lot of actionable plans. But we tell you if you want to learn more about the specific tactic or method, go by the training course. But the better option is just to go buy it done for you at MGYB, and move on to the next module so that you can grow your business does that make sense? Any comments on that guys? Yeah, man, cuz. Right. So it's, it's what we do. If you guys want to know how I got results for the land solutions, network case study, I went and I got the prospects from MGYB, and they were built out the tier one branded the @ID, the drive second g site, you can go in and starts and start breaking it down and you can see it all there. I worked on the entity just like I recommend everything is that we guys, we don't do anything different than what we give you. This is why it's ridiculous. If you guys want and go and try other things, you want to change it up and you don't want this to happen. You don't want that to happen. You want to see results. This is how we do it. Exactly how we're showing you the SEO power shield, which seems like it's something new it isn't. It's simply bringing all of these different things that these pieces that we've been mentioned the syndication network, which I would never do anything without the @ID now the and the drive seconds, guys, it's my training by August of 2015. It was released, it's working better today than it was when it was released. And so why wouldn't I use my own training my own methods, methods that I use them to train VA that are now in MGYB working for us. Why wouldn't I do it? Why would I go and try something else? I do tests right to see whether what other people say is true, whether it's working, how it works. And I just find that my stuff did the way that I do it works and works like crazy. It works.

I mean, I can't say how well it works. You see, you're seeing Bradley get results, you see mega results, Rob talks about the results that he gets. And if you're in our mastermind, you know what results our mastermind members are getting. And so I don't know what else to tell you, other than this thing that we call the SEO shield is what we use not only to protect ourselves from Google but also to enhance our entity and to enhance our footprint. So Google, look, this is me, this is who I am. And all of these things are also extensions of my brand. And what's happening right now in search engines is that brands are getting rewarded. Yes. If you do not do if you're not doing entity SEO, you're already in trouble. So you even before you start, you're in trouble. I agree with that. And I just want to show like, for example, this is, you know, I, because of the 2xyouragency training, I actually wasn't doing a lot of marketing for prospecting for Tree Service clients for my own agency. Because I've been really focused a lot on the last several months on my real estate business. However, some of the marketing that I had put, you know, content that I produced two years ago, for whatever reason is producing a lot of inbound leads for my agency. So Tree Service contractors contacting me and over the last couple of months, asking me to quote them, you know, for service, SEO services, and lead generation and such. And so, as part of the two extra agency training, I said, you know, it's silly for me to be doing this training and not also adding to my own agency marketing and stuff to bring clients in which I

Again, I wasn't originally planning on growing my agency but I didn't feel hypocritical not actively trying to grow my agency throughout the two extra agency training. So why not I'm going to grow my agency. So just a couple little things that I've been doing recently to get better results and so for example, Tree Service SEO, I haven't even done any SEO to this except for one, press release one press release. And I had a page on my site right here that for the last two or three years or however long it might show what the publishing date was. Okay, so for the last year it was when I published this page this posting guys looked at so awful, I haven't my websites, a one page website. And anyway, I haven't added any images to this. haven't done any outbound linking or any internal link. It's a one-page website. There's nothing to link to but the homepage, but all I did was I had an article written I didn't write this I had it written and I there was this post was nothing other than this infographic for the last year until last week.

When I had this article written, and I just went in and published this article, it's about 1500 words about SEO. And that's for Tree Search. It's optimized for Tree Service SEO. And that was it. And I haven't done anything to this page. There's no theme mirroring. This has not been built into, by the way, I don't even have a theme mirrored drive stack and G site because there is no content. There's no silo structure for my agency website. It's a single page other than this post. It's literally a single-page website. There's no content, there are no silos. There's none of that. The drive stack that has been ranking since August or May of 2015. So going on five years, the SEO Virginia, Virginia SEO, SEO agency Virginia, it's producing number one maps ranking for local IPS, number one Google Site ranking. And if I open that up, it's interesting but when taking a look at my drive stack because I built this from scratch when I was first turned on to the RYS Academy methods by Marco and I built I only built one set of files. That's it like I was just in the account, the Google account where the owner accounts for this drive stack that I built, which was under different Gmail account for whatever reason, I was just in there over the weekend. And all I've got guys are the files that are embedded right here. That's it. There is nothing else to this drive stack. And it's got me ranked number one for SEO, Virginia, Virginia, SEO, SEO agency, Virginia, blah, blah, blah, for five years, over and above all the other SEO agencies in the state of Virginia. And it's just a matter of like six drive stack files. That's it.

There are no folders, there's no silo structure. My point in telling you all of this is because imagine and again, this page, this one page here, which was nothing other than an infographic for the last year, all I did was add content to it, which hasn't even been optimized like I haven't gone through and finished optimizing the content, adding images and all tags, all of that stuff.

This Stuff Works
Look at these guys, out of all the Tree Service SEO agencies out there who are paying for ads and everything else. on page one, what position seven with no SEO or just one, press release. So you can imagine if I go in and feed mirror that page onto this G site, build some drive stack files, a folder around Tree Service, SEO, and files that are all pointing to that page, run a few links to it, guys. There's no question I should be able to pop to the number one position for that keyword. Right? So anyway, I'm just showing work. You know, we don't just tell you to do things because we tell you to do it. We practice what we preach and it works. So okay, any comments on that before I try to answer a few more of these? Does anybody know?

Norian says It can't be that easy with all the different SEO tactics out there. Okay. You're right. It doesn't work. Laurens. Right. Yeah, we're showing you it works, but you're right. It doesn't work. It can't be that easy. Okay. Well, I like I mean, if you want to make overcomplicate it, that's fine. You know, continue over complicated. But, uh, you know, It is that easy. It's just a matter of how much you push into the entity. That's, that's how you overcome competition right now. All right, so I understand it. No. I see you, Lawrence. And I hear you know, it's not easy. It's simple. We keep it so right. Yeah, we keep it simple. We've developed a method that has withstood the test of time and every single update that has been thrown at the SEO world for the past five-plus years. So no, it can't be that easy. It isn't easy. It doesn't involve effort or work. It's just easy. Simple is different because we focus on web principles that everyone has to follow, including Google. So focusing on those and focusing on the map is what allows us to simplify our tactics to the point where we can get results this way.

So easy as and simple are different in this case. So one thing and I've got I know we can answer this number for right here. So I just want to say one more thing about this. So in the mastermind, guys, I have a couple of projects that I'm starting. We got a mastermind webinar tomorrow, my mat, the format has changed. We don't talk about that enough at the beginning of Hump Day Hangouts, guys, we need to do that coming week. We recently changed the format to where each one of us now is producing our own mastermind webinar. So if you're in the mastermind, that's an enormous amount of value because before it was mainly Marco and I doing the webinars every two weeks we would do a mastermind webinar, which would often go to two and a half, sometimes even three hours. But it was heavily SEO based and it was mostly Marco and I are doing the training and answering questions. But we've changed it since the 2xyouragency juicy stuff. Now all of us have different skills, Semantic Mastery Mmastermind, partners, right? My partners, we all have different sets of skills, they all overlap for sure, we all have different sets of skills, we want to be able to provide you guys with as much actionable information as possible. So each one of us now is hosting our own separate webinars. So you can come and plug into the ones that are the most relevant to you and your business at what at any given time, or plug into all of them if you want. So one of the things that I'm going to be covering and I'm gonna announce this tomorrow, kind of like reveal the plan and everything is I've got a new a whole new tree service project that I'm starting. And part of the agreement I made with the contractor just this week, in fact, was that I could use his project as a case study within my teaching with as a training opportunity. And he agreed and I'm giving him you know, a substantial discount on my normal fees for a Tree Service contractor to be able to use this. So I'm going to be taking this exact thing that we're talking about, right so, create the entity build the SEO shield, start the content marketing link building and embeds through MGYB driving relevant traffic into the entity using Google ads, very inexpensive display and or YouTube ads. That's it. That's the process. That's it. And we're going to take that project. And I'm going to make it a case study that I'm going to be sharing in the mastermind over the next month or a couple of months while I'm building it out. For service area business with a wide surface area to show how we can absolutely get results, no questions asked, by just doing exactly what we talked about. And 2xyouragency here and everywhere that you guys can hear us, right, which is that that simple. It's not easy. There's a lot of work involved. But the easiest way to make it. The way to make it easy is don't do the damn work. Just buy the components, manage the project, buy the components, stack them or put them in you know, build them in the order that we tell you to do. And then just power them up and that and produce good content. That's a big part of it. That's it. You do that and then no question you will get results.

So, all right, we got about three minutes. I'm gonna roll through these last couple real quick.

What Is The Use Of The Multiple Tier 1 Rings?

He says what is the use of the multiple tier-one rings? We don't recommend multiple tier-one rings except and only four YouTube channels. Okay. And I've said that a million times. I can't assume that you've been now all of them. But yeah, I don't one tier one ring for blog syndication only branded tier one right? That's it. Now you can use multiple tiers, right? So you can use two-tier networks or three-tier networks whatever we'll we will build two-tier networks for you at MGYB. But as we've said, and again, you can go to our YouTube channel and find this you can go to support.semanticmastery.com and look at our knowledge base under Syndication Academy and there are several frequently asked questions there where I specifically go into depth into detail as to why if you're going to use two-tier or multi-tier networks for blog syndication how to set it up correctly, which is to inject third relevant related RSS feeds into the second tier. Okay. And again just go to support.semanticmastery.com. Syndication Academy knowledge base articles and there are several lessons in there about that. But um, so yeah, so only one branded syndication ring, tier-one syndication ring for blogs if you want to use multi-tier networks you can, but you have to be aware of how to set that up correctly, which again, I just pointed you to the resources for that.

Also, if there could be more tier-one rings, what should they be personas? No, they wouldn't be tier-one rings for blog syndication if you want to use multiple rings again, they should be second or second tier and beyond. And they should be persona-based or topical based like theme based but not branded. Does that make sense? also, should you do multiple tier one on YouTube channel only or is it allowed websites? No, no. For YouTube channels, you can stack as many tier one networks as you want. They could be branded. Well, you should only have one branded ring period. But the rest of them can be persona-based, theme-based. You know, whatever you want, it's fine for YouTube. It's no issue. It's only for the blog, blog syndication.

I think we're about done. How much money will be needed for a complete project like that? How much do you charge? I'm not sure what you're asking who you're asking about charging. But for a complete project. Again, you guys can just go to MGYB and price it out. Right? So like an SEO power shield, go look at the pricing. That's component number one, right then component number two would be you know, content marketing and such which vanish to do that, but component number three would be the link building and embed gigs and determine what size link building or embed package you need is going to depend on the competition. Competition is going to dictate the volume of links needed and the frequency with which you need to do that build them. Does that make sense?

This Stuff Works
So you can kind of go through and just kind of price it out that way. And, you know, I recommend 100% markup at the minimum for charging clients. So if you go to MGYB and kind of just map out what your costs are going to be, and then mark it up 100% minimum, that's what you should charge your clients for setup. And if like, for example, for monthly ongoing monthly link building gigs, if you know, a medium competition package is going to be what you need for your particular industry might not be what I found for a lot of my projects is, I go heavy upfront when I start the project with link building and embeds once I achieve the desired results that I typically cycle through the low competition, link building and embed gig packages, but they repeat like in other words, they recur on monthly basis and that's just to maintain but it may be different for your niche. I can't, I can't tell you what to how to develop out your plan. You need to do that depending on your project, your market keywords competition level, that kind of thing. Okay.

All right. Does anybody want to comment on that? I'm about to wrap it up.

No, it just is it's all set up. It ends up being Everything is their SEO shield is there. That's what you need to get started. That's it. Go join 2x Your Agency go through the 2xyour results training. We're in week three of four for that next week will be the last week of that and we're going to get into two extra business which is going to be about how to scale your operations and grow. So we'll see some of you and mastermind tomorrow. Bye, everybody. Thanks. Bye, everyone.

This Stuff Works


Digital Marketing Q&A – Hump Day Hangouts – Episode 276

By April

Click on the video above to watch Episode 276 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Let's do this. We are live. Welcome to Episode 276 of Hump Day Hangouts. Got the whole Semantic Mastery team here. We're going to do some introductions, let everybody know how it's going, who everyone is, in case you're new to Hump Day Hangouts. And for some reason, you haven't been watching us for the previous 275 episode. So we'll get into that and then we'll get some quick announcements for you. And then we're going to jump in and start answering questions. So start at the top of my screen and work my way down. So Bradley, how are you doing today?

Bradley: I'm well happy to be here. I'm having issues with my Google Drive though. It's not sinking with my computer like it's supposed to. And it's driving me nuts. But other than that, things are good. How are you?

Adam: Yeah, not bad. Just enjoying some warmer weather something in 70s. So looking forward to getting outside and enjoying that after this. Good. What was that? Anyways? Hernan How's it going? I like your shirt by the way.

Hernan: Doing great. Look at this. And then good, really good. Really excited to be here.

Excited to for the questions today so good and that we were totally not sending gifts before hopping live so that's not what's happening on the Slack channel for some of you know,

Adam: so when Bradley shares his screen that was not us posting all those gifts on us. Marco How you doing today?

Marco: I am muted and now I'm not. Look for yourself. Let me know how I'm doing man. Bright, sunny. I told you coasteering it's Groundhog Day, man. You guys go back to the other episodes where I've been on cam and a hump day Hangout. It's always like this. during the dry season. Of course. When the rain comes at this time, we'll get an electrical storm that will get a nice rain shower, but then it'll go away about 6pm and then wake up and it's bright and sunny and beautiful and get to POFU motherfucking. So you can be the same shit. That's it. And we paved the way and we help you every step of the way. I mean, what could be better than that? You guys are doing it. And I said it before. If you're not, if you're failing, if you're not taking action, don't push it off on us. Because you're the one who has to take that first step and say, Okay, let me get going. And that first step will take you to the next one, and the next one will get you to where you're going. But I'm good, man, I'm living the life, man.

Adam: Outstanding! Well, I gotta ask you you know and I'm not joking around. Do you ever get tired of the same weather like day? I mean, I know it changes between the seasons but like Does that ever get here? Are you just happy with it being nice like that?

Marco: This is what I want. If I wanted something up like I go somewhere else, but But why? Like I've lived in Argentina. I went with my wife a couple of times. And I just don't want to live the cold again. I don't like it and so I know what I like I know what I want. This is what I want.

This Stuff Works
The next step is a beach house you know that has to be like on the side of a mountain so we can overlook the ocean. You guys will be getting pictures from there too. Yeah. Or video. Yeah, that's in the work. So

Adam: Very good. Very good. All right. And last but not least, Chris. How are you doing? Man? I'm glad you're hanging in there that you haven't been quarantined yet. I know things in Europe. Some parts of Europe are getting a little scary with the coronavirus.

Chris: Yeah, like I'm doing good. Let's go that way. No sore throats or anything no cold Yeah, like I'm still alive, kicking, things are good.

Adam: Cool. Cool. All right. Well, we got a few things we wanted to mention. One of those. We've got a really cool special going on. We had a webinar with Jeffrey Smith on Monday and that coincided with a great special we have grown. We've got a Mardi Gras special going right now for SEO shield, which combines the power of several of the components not only of our training but of the done for you components that are available at MGYB. I'm going to post the details on the page. If you're watching live, you can definitely still grab that it's 20% off, you can save a bundle but that's not all we got going on. And Marco had an update with some cool stuff that has just come out. So, Marco, do you mind tell me about that.

Marco: Yeah, and I mean, it This isn't scarcity or anything like that. We don't play that game. Right. And we don't play that we will be raising prices in 30 minutes and there are only this many lefts. The problem with what we're doing is that Google will eventually catch on and kill it. But we're currently verifying GMBs for those of you who are interested. And not only that they come with a 30-month guarantee of replacement. If something happens if it gets suspended. After those 30 days, what you can do is buy insurance, which means that if it does get suspended, we'll go and lift the suspension and so we put this package in this package together, which allows you to do both. It allows you to get your GMB's, and then get some insurance in case it gets suspended. And I will post the links on the page, so you guys can head on over there and get it while it's hot. And if you wait too long and it gets closed off. Again, don't blame it on us. It's you. You didn't take action. We get a ton of those emails. As a matter of fact, don't you because you're the email guy, Adam, and I see them coming through. I'm sorry, I missed the special. Can you guys do it? No. No, we can't. We had the launch. That was the price. Then it goes up because it's worth that much anymore. And that's it. So don't come whining later. Oh, look, I missed it. I couldn't watch whatever, your granny died, you shut your door. Whatever happened. We don't care. You gotta go get it while it's hot. And I'm gonna go drop the mic. Thank you.

Adam: All right. And real quick. I wanted Hernan. You released some training for double your agency. I believe you had that last week. Bradley. I know you just dropped a new update for double your agency, right?

Bradley: Yeah, today was week six. I just completed the training for week six. Today was about the content or this week's training about content marketing. So yeah,

Adam: Outstanding! So if you're an agency owner or a consultant, if you want to get more clients, if you want to grow your revenue, you want to scale your team, so that you can literally work less and earn more, right? That's it's kind of a tagline. It sounds like the four-hour workweek or something. I mean, you got to do work. Nobody said, you know, yeah, there was no work. But there are ways to do it so that you work less and earn more and that's what this is about. Okay, I said it before, but I'll say it again, get more clients, grow your revenue scale your team. You want to go check this out, just head over to 2xyouragency.com. I'll put the link on the page as well and then for those of you who are looking for more repeatable results with SEO, you know we've updated Battle Plan it's been going for years we update it yearly and you can still get it it's a battleplan.semantic mastery.com and we've been talking as well about MGYB. You know if you're just watching us for the first time if you want done for you services, like syndication networks, RYS drive stacks, link building, press releases, what Marco was just talking about with the GMBs, all sorts of good stuff head over there. It's MGYB.co. And last but certainly not least, we've been talking about I think some emails went out. Being the email guy I should certainly know when they went out but it was either last week or the week before and talking about POFU Live. This year, it's going to be it's our third year in a row. We're going to be in Boston, Massachusetts. It's the last weekend in September. We're cooking up something fun for the VIP day. And I just wanted to speak on that real quick if you go and get tickets, we've priced this competitively so that you can get the VIP ticket. That's where we really want people to go. We want to have a good time we want to spend the time getting to know you and for everyone else to get to know each other before we dive into the main event, you know it's not it is about having fun, but also getting to know each other so that when you show up, you get the most value out of it. So when you see the pricing on that you can see that reflected we really, you know, we don't want to charge you thousands of dollars to come to the VIP event. We just want to cover the cost you could show up have a great time last year we went go-karting. It was a blast, one of the guest speakers at the event kicked all of our butts and walked away with first place and then went on and gave a great presentation. So anyway, looking forward to seeing as many of you is can fit into the 25 person limit event that we have. And I believe actually we're down to 21. So right now if you want to grab your ticket, it's a great time. It's the lowest price you're going to see it and that's in September, so now's a good time to snag it start planning for it.

This Stuff Works
So what did Dadea name his racing persona. God, what's that banner? Yeah, yeah, he's right. It showed up on the screen up there. So yeah, that was awesome. I forgot about that. Awesome. So we'll have some more information about that. Of course, as we get closer, we're locking in some stuff about the VIP event, exact locations, but it's going to be in Boston's gonna be last weekend in September. So now is the time to do that. Other than that, guys, we've got anything else we need to cover before we jump into it.

Marco: Yeah, I'm gonna turn off my camera because too much sun isn't good for you.

Bradley: It's not good for us. You mean.

Marco: Good for you guys. So too much sun for us is not good. Yeah.

Adam: Real quick. I see Mohammed asking you did battle plan version four released No. But maybe keep your eyes and ears peeled for that. We do update it yearly. So that's all I'll say for now. It's coming.

Bradley: Coming. Okay, can we get any questions? Do it? Let's go. You guys should be seeing this correctly.

How To Rank A Long Tail Keyword?

Great. Yes. Where were we? a great first one is hi how to rank a keyword and longtail version of it. Which time we have guys? Um, I would like to do it with long-form content, but it doesn't help. Even though it's supposed to be in the same post. I'm not sure maybe does it help even though it's in this? I'm not sure I'm understanding the question. Hold on a minute do a branded syndication network and RYS stack will rank videos okay. Or is it better to do tiered syndication?

Alright, so for the first question, how to rank a keyword and a longtail version of it. Go look at silo architecture that's pretty much industry standard for how to rank a keyword. And a longtail version of it would be, you know, so one of the things go look for Google at Bruce clay silo architecture website silo architecture, read through that article. And that's will teach you how to set up silo structure we also have on our YouTube channel, youtube.com/semanticmastery, use the channel search feature and look up silo structure complex or simple silo structure, you'll be able to find videos where we talk about how to set up silos, your broad keywords would be like a top of a silo and then having adding supporting keywords or supporting articles for long that are optimized for long-tail versions of the keyword is a great way to rank for a keyword. Now that's not the only thing that you need to do, but that is one of many, but that's typically where we would start is creating some sort of silo for the broadest or most competitive of keywords and then adding depth to that side low using supporting keywords and that's how you build topical relevance for that particular keyword, which creates buoyancy throughout the entire silo. What I mean by that, I mean, if you have a silo structure set up properly, and your internal linking done correctly, and your keyword theme is, is tight. In other words, it's you have very similar and related type keywords right all within the same theme. Then anywhere that you inject link building or adding content, adding depth to that silo is going to create buoyancy throughout the entire silo, meaning all of the keywords that the silo has been optimized for will start to surface higher in the search engine results pages. Now that's, that's in theory, how it's all supposed to work, but there's also off-page issues and everything else. So that's a loaded question. There's way too much to cover and a hump day hangout on how to rank a keyword. It's way too broad. But that's where I would start is developing a content strategy for how you're going to attack those particular keywords. They may want to comment on that before I go to part two.

Yeah, the SEO shield, right? Must have if he wants to really push I mean once he has his siloing together and then and the on-page is tight, you push with the SEO shield and that's going to start pushing, even more, ranking power into all of the silos that he's working with. Then he starts the isolation process we have everything covered. I mean, we've done it all for free. Go to our YouTube channel and search for these things go to our free Facebook group and do a group search for many of these things have already been covered silo-like Bradley said we have two videos on there on simple silos and complex silo structure. Jeffrey did an awesome job on Monday on covering some of these things and how he approaches it my approaches is a bit different because I like to work top-down rather than bottom-up, but it all has the same effect. It gets your stuff moving ranking it brings in people traffic is what you want at the end of everything.

This Stuff Works
Alright, so hopefully you are watching what I was just dead I just went to semantic or youtube.com/semanticmastery, use the channel search feature. And typed in the silo structure. There's a complex silo, there's simple silo structure. I would just click through watch those start with simple silo structure and then develop your content strategy. And as Marco said, Yeah, I mean, I was talking about strictly on-page, that's where I would start. But absolutely, there's no doubt, our off-page methods or how we push power into everything that we do. So when I talked about creating a silo and in creating buoyancy throughout that entire silo that's perfect for what the SEO shield does because it's basically pushing relevancy into that silo as well as all the so that entire category, that entire silo would get powered up. So absolutely, I agree with that. All right, we're going to keep moving as soon as I can.

Come on, get back to the tab. There we go. All right.

Does Having A Branded Syndication Network & RYS Stack Help In Ranking Videos?

Next question was does a branded syndication network without second-tier and RYS stack? Will it rank videos? Yes, it will. I mean, that's again, it's one of many things that can be done. But that is certainly something that can help a branded syndication network with YouTube though, I would recommend multiple syndication networks. So tier two syndication networks are great. You can also add additional for tier-one syndication networks not branded persona-based or topically like themed but not branded. Right. So there's you can add as many syndication networks to YouTube channels you as you want, there's there are no footprint issues as long as you keep the applets the way that we set them up, there are no footprint issues whatsoever, so you can stack as many as you want. I always prefer for YouTube SEO but an RYS always have two-tier networks built that I attached to the channel.

But you know, again, you can do several tier one, you can do multiple tier twos, whatever you want. I just recommend with YouTube videos add more syndication networks to the channel. Okay. As far as RYS, yeah, because you can. For example, if you have a branded syndication network, for your channel, and then you have a drive stack built and a G site that's going to power up your syndication network, which will ultimately power up every video that you ups upload or live stream to your channel that gets that syndicates out. So absolutely, it will help.

Again, I recommend a tiered syndication network for YouTube's SEO, but RYS stack. Absolutely. That's without question. It's going to power up your syndication network or your two-tier network if you have one of those. That makes sense. Okay. Any other comments on that guys?

Marco: Yep. embedsm link buildingm and trickle some traffic in there. Yeah. paid you traffic, just trickle it in it. You don't have to pay a whole lot of money to give it a boost to get Google. And then what you have is an audience, right? You have to have a targeted audience for your videos, which can convert so you're accomplishing several things all at once.

Bradley: Yeah, I mean, I didn't mention the traffic side of it. But there's no question that I don't do YouTube SEO without buying relevant traffic directly from Google ads for the video. I mean, that it there. I don't do SEO for YouTube videos anymore without traffic. And in fact, the only thing I do to SEO YouTube videos anymore is just uploads them or live stream them to a channel that's connected to syndication networks, syndication networks have all been powered up via link building. But that's it. That's the only thing I do SEO wise is I upload them to the YouTube channel that goes out through my syndication networks that are aged and they've been powered up with link building. And then I set up a traffic campaign through Google ads to buy cheap views directly from Google, which is perfectly legit. It's encouraged, in fact, from a relevant audience, if it's for local then I buy it within a specific geographic area. So they're all local IP clicks or views, but also from a relevant targeted audience. So using stuff like in-market audiences, or life event audiences, those types of things that Google knows that those views are weighted views, because or Google weights those views more because they're from my relevant audience and audience that is interested in that. And we know they're interested because we're buying that interest from Google if that makes sense. So there's, again, I do not do any YouTube SEO campaigns anymore without that being part of it. They're two sides of the same coin. If that makes sense. There's the SEO and you can push some of that with embeds and link building as well, as Marco mentioned from MGYB. But setting up the engagement campaign using Google Ads is absolutely critical and that's how I maintain it. Once the video has been ranked that's all I do is just that I have a YouTube ads set up for it that continually drives relevant views to that video, which keeps it ranked. And that's it and I've got videos have been ranked for years and that's the only thing that I do to them is just keep I've got campaigns I've shown them in the mastermind and in some other training too. I've got campaigns that I literally run on 40 cents a day for in YouTube ads, that's $12 a month in ad spend. And it keeps those videos ranked because of the relevant traffic. That makes sense. So it's a very, very powerful way to boost any SEO effort is to buy relevant traffic.

This Stuff Works

What Are Your Thoughts On Magic PR?

Okay, next question is from Dustin he says, hey all great shows always I wanted to ask if you heard of Magic PR. I've heard good things in Facebook groups and some of the Skype groups I just wanted to hear your opinion of their service and if you have used them I have not but I know that Marco had. I know the guy, MAG is his name. I know the guy that I've chatted with the guy that runs it I know Marcos had some communication with the two but I've actually never tested it what do you market. Do you remember talking with MAG?

Marco: I've been meaning to get back to him because it because I've been wanting to run a test with his press release service and with some of the GMBs that I have to see how it works right as he says that he can get a local push or, or greater so I really want to test it out. I can't say what it does other than what Mag and the people that he's around with what they have to say and I have heard really good things about having said that our press release or the one that we use press advantage works really really well. I mean when you combine it with our methods right with that SEO shield, and pushing all of that relevance and pushing traffic and those links into that SEO shield and then link building behind that and then you running the embed gigs doing

Everything that we recommend. It has, I mean, it's just fantastic for what we do. And we can show I mean, people say, well press releases that they're they get, they fall off the index and whatever, we don't care, we don't care. They don't drive traffic. That's not true. We can show where they do drive relevant traffic, we can show it. And especially if you get into them because there's a premium that you can pay and get into Yahoo Finance and I forget what other Sir, I don't want to say anything other than I know that we can get into Yahoo. It really, really has a great effect, especially on the traffic that you get its relevant traffic into whatever it is that you're doing. And it's all of those signals that we're looking for. So we have that I'll talk to Matt and as sometimes as you and if you're listening to me Mag sorry that I haven't gotten back to you, because I've been snowed under with a hope. Excuse me, under just stuff and I will get to you.

Yeah, it's interesting but it'd be nice if I'm if I pause my screen I could do it I could show you that Press Advantage you know does produce quite a lot of referral traffic my real estate business I get a lot of referral traffic from Press Advantage so it's you know if I and I guess it shows it as a referral source and analytics, so it's there's absolutely good traffic there.

Do You Have A Video That Shows How To Submit Order Info In MGYB?

Anyways, we're going to keep on moving. Next is, I ordered your link building starter package for the new business domain. I'm new to link building I just ordered it following the battle plan is every video that shows us how to submit our info for our order. I've seen your video that says not to include money sites so can you give examples of all the links I should be giving you also do I wait until the SEO Power Shield was finished? Yeah. Okay, so our link building service. Anything I can point you to but um, as far as like training but you know one of the things that are on our list to do is to add a simple video for each page like order page that essentially will walk you through what you need in order to place the order that will get done eventually guys I don't know when it's on the to-do list I promise. But in the meantime it's very very simple, don't we none of our link building campaigns are designed for direct to money sites, they're all built all of the link building campaigns are developed specifically for powering up tier one entity assets or you know anything beyond your money site essentially. So we use them for powering up the power shield, the SEO shields, syndication networks, Id pages, press advantage organization pages can be used for citations, social media, web 2.0s, all of that. Anything that's really tiered one, branded type assets can be powered up with our link building packages. So with that said, when it comes to ordering everything that you can collect to add to your link building order, I think it's up to 100 URLs that you can submit with your order, you want to add to your target URL list because you want to power up all of those tier one assets, right, all of your branded assets everywhere that you can get your new business, your new projects, your new company, new brand name published online. And with a branded profile, you want to try to get as many of those as you possibly can and add those into your list. Now that said, the ones that should you wait for the power the SEO shield to be complete? Yes, because those can be added into your link building order. And essentially, you can take all the files and folder URLs and put them into that text file that you upload when you order links, which will do will power up all of the files and folders within your RYS stack in your G site.

So if you have a senate if you got a power shield then I'm assuming I can't remember which different levels they are but a syndication network to against adding your syndication network profile URLs into the link building order. If you have a GMB map, add the map URL, Google My Business website adds that it just not a money site. Right, because it's not designed our link building campaigns are developed for that. But that's pretty much all you need to do. It should be fairly simple. Just gather up your tier one entity as is branded profile URLs, add them to a text file, save it and then upload that as your target URL list. As far as keywords you want to add market-level keywords, not  keywords with location modifiers. What are market-level keywords or top-level keywords product and or service keywords without location? modifiers Okay, and when you're ordering link building, you should try to submit a minimum of 200 keywords, more is better, but 200 is the minimum and just submit those via text file as well. Does anybody want to comment on that?

Hernan: Yeah, that's our training for link building right there. We're gonna cut it and then we're going to put it on the sales page for MGYB.

Marco: Just so people know, we develop the package is the link building packages with the idea that people would already have the syndication network, right the tier one branded, the are the drive second t site and the @ID page and their media page, which is in the @ID. So our thought is always the people will go and complete these other steps before ordering our link building package. Because our link building packages are meant to power all that up. It's not intended for the money site is intended to hit everything that's protecting the money site so that the power transfers over without or I'm not gonna say without the chance of a penalty, but with minimized risk, because of the way that we're doing. If you were to hit the money site directly, then that there are other parts of the algorithm that you might trigger that you don't want to get into. And so I would recommend if you haven't done those steps that you go back and you do those steps first so they can gather up all of the URLs that we target for link building and submit those.

Bradley: There you go. Can you still hear me? I had stopped share. So we here okayLet me see if I can bring that back up now. Alright, so here's a pulled open, you can see that this is just referral traffic sources for Alpha Land Realty. I'm just bringing back up the previous question about press advantage. Look at that. So besides Facebook, the second most referral traffic that I've had in the last 30 days from my real estate businesses from Press Advantage, so there's no doubt and that's just the last 30 days. So you can see this no doubt that there's traffic coming from Press Advantage. I want to point that out.

Marco: Yeah, Nuff said. There you go. If you can't believe your eyes and then I don't know what but believe.

Bradley: Don't believe your lying eyes.

This Stuff Works

Do iFrames Count As Backlinks?

Alright, next one is do iframes count as backlinks? What's really the advantage and making use of iframes? Marco that is absolutely your question.

Marco: Yeah, it is. But I mean it. It took two days for me to or two webinars for me to cover iframes and entities during the charity webinars. So what I'm going to do is I'm going to post the charity webinar page, and I'm not there's no minimum to order the there's no max, I always say you, your heart will tell you whether to donate and your wallet will tell you how much. So I'm going to drop the URL so that you can go and donate and you're going to get access to not only this year's webinars or the past webinar series, but the one before that. So there's like 10 videos that talk all about the entity and how to power it up talks about RYS Academy, it talks about iframes. And what iframes are, what they do, and why they're so different from everything else. So I'll just leave it at that because it's too much to cover in. But what do we have in that? 31 minutes? I probably didn't get all up.

So there you go.

What SEO Strategy Do You Recommend Apart From Using Geotagged Phone Images And Reviews?

All right. Mohammad's got a couple of questions. What's up, buddy? He says, Hey, guys, my car dealer client has been encouraging me to make use of his staff to help me rank him. That's awesome. It's rare that you get real help from the staff from businesses, I find it really difficult to get people to cooperate with me. Anyways, he says I took him up on his offering got the staff to regularly send geotagged phone images for GMB posts and even have them uploading showroom pictures to GMB directly through the app. I make sure they send me responses to reviews they get to my question is what else can I have them do to help me rank whether in GMB or elsewhere?, I usually have trouble getting this kind of cooperation. So I want to make the most of it. Yeah, I mean, I don't know what else you could get them to do because that seems like they're doing a lot already as far as like, you know, more than most of my clients are willing to do, which is great. So, yeah, if you can get them to upload images directly to GMB through GMB map on there, or excuse me, GMB app on their phone, that's great. So that's uploading photos that are geotagged. Something else they can do is actually create posts from the GMB app if that's something that they're, you know, willing to do or if you're even comfortable with them doing it. The reason I say, I don't think it's any issue whatsoever. But if you were to have them actually create posts to a lot of them probably won't want to do that, because that would require them to add some tax call to action, all that kind of stuff. So it's likely that they're probably going to give you resistance and just want to upload photos, which is fine.

So the alternative would be also to have those images that the photos that they took also shared, added to a shared Google Photos album. That's how my team does it. So any of my clients that do provide photos, which isn't a lot of them, but the ones that do, all they do is they have their technicians in the field or whatever, actually, take photos, and then they get copied into a Google shared photos album, that my VA my bloggers have access to, so that they can go just pluck an image from that shared photos album, and use that as a GMB post. And it contains the same metadata from when it was uploaded. So you can still get the geo relevancy and my VA is doing the blogging, create the GMB posts essentially, so that the client doesn't have to do that all the client has to do is take photos, and they'll automatically be added to the Google Photos album. So that's, that's all I typically do. As far as what you've got them doing now, it seems like you're doing you know, quite a bit. So yeah, I mean, I would just do more posts if possible using geotagged images, targeting the keywords and or locations that you're trying to optimize for. As far as additional things that can be done while you already know the Muhamad, right, all the SEO shield stuff, link building, embeds and that kind of stuff. Marco, do you have any?

Marco: Yeah, I got a word of caution because if you ask them to do too much, they're going to start wondering why they need you and you don't want to get into that. They're doing everything you need for relevance, location relevance, and this would be a product relevance, right? Since it's an automobile is a product, it's not a service. This is cars and you're getting all the different makes and models and you can start, you know, you have Local GMB Pro. And so you know what to do with all of the all of these different categories that you're getting, you know exactly what you need to do, what the next steps are. And as Bradley said to them, post them, create posts with these automobiles you know how to relate everything one to the other, and then push power and that's Local GMB Pro. You have that, follow the training and you're gonna get great results.

Bradley: Yeah. I agree with that. That's one of them, you know, if a client of mine wanted to do GMB posts, I wouldn't mind them doing it. But typically, I actually one of my pest control company, they started having their technicians do that. But they very quickly decided they didn't want to do it, which was okay because they were shitty posts anyways, they weren't up to my standards. So, you know, through trial and error, we learned the best thing to do is just have them add photos to a shared Google Photos album and let my blogger handle the GMB posts because then they're set up their siloed, they're well worded, proper target linking, you know, target URL linking all of that, so.

Would It Cause A Ranking Problem If The Business Name Use Words And Symbols Interchangeably?

Fitz is up. He says good agents, thank you for this platform to give real-world answers that work. I have a client whose business name includes the word and some expressions of their name, then use the ampersand is this huge problem? Well, it's not as big of a problem as some of the other discrepancies I've seen. But it is still an issue, it can create NAP issues. I've got several clients that have done that in the past as well, where they'll have ampersand and some other brand names and others it will be and Andy, as all you know, it, is it a huge problem. Is it causing a huge problem that would be the question I have for you fits. If it's not really creating much of an issue, I wouldn't worry about it? If you are having a hard time, you know, getting your desired result for a particular you know, maps pack ranking. For example, let's just use that as an example. Then Yes, that would be something I would address would be a cleanup,  citation cleanup.

So I would either whatever it is, and the GMB, I would leave it that way, if that's the correct format, how is their name legally registered? That's how I would have it. Right, that makes sense. So in other words, however, they've incorporated their corporation or LLC or whatever it is that. However, it's registered with that with their state, is how I would list it in the GMB and then many discrepancies out there I would have edited, cleaned up, corrected to be the new the right the proper format. But that again, I wouldn't tell you to just do that just because if you're getting the results that you want, anyways, just leave it. It's what I'm saying. Don't do it just because it could create a problem in the future. If it's not creating a problem. Now, I wouldn't worry about it. But if you need that, if you're having trouble getting the desired result that you want, that is absolutely one thing that I would address, citation clean up.

And depending on how many there are out there, if it's a lot then I would recommend paying Loganix to do it because they have a really, really good successful citation cleanup service. If you go to semanticmastery.com/loganix, you can see their citation cleanup service. There are other services out there that are less expensive, but I found their success rate isn't as great or as high as Loganix's. And so even though Loganix is expensive when I whenever I have a new project that has a bunch of NAP errors on the web, that's who I use because they get the vast majority of them over the course of like, I think it's an eight or a 10-week process. So anybody wants to comment on that?

Marco: Yeah, you probably know this already. But Pearl Trees has a problem with the ampersand. Right and pulling in the embeds or the iframe. It has a really big problem with an ampersand. And there are other times when it can cause an issue with some embeds and some other websites.

This Stuff Works
It's just that ampersand so I prefer the end although I am percent in a business name is the recommended way to go. Yeah, so go figure, right.  I know it's code and so we don't know how pro-Jesus is doing and how it's pulling it in and why the ampersand creates conflict, but it does. So maybe it's not an IP issue but if he had it and he submitted it to us for us to go and create the @ID or if he were to submit it to Dadiea for an embed run, there might be issues

Yeah.

Would It Be Okay To Create Social Media Accounts That Are Not Necessarily Related To A Client's Industry?

 

Okay, Muhammad's up again he says Hey guys, I'm using no um to build social accounts for clients now has tons of sites covering a wide swath of the internet, is there any risk in getting all accounts for a particular client, even if a particular website isn't necessarily related to that client industry, I wouldn't put a cinema on Angie's list for example, am I mixing up citations with social accounts? Yes and no. I mean, remember, a lot of times just having a profile on on these web platforms, it's not necessarily something that you're going to be pasting or publishing content to. So even if it's not really relevant, it's about having an additional presence. It's another publishing point for your NAP.

You know, I don't think it's harmful. I don't know how helpful it is. Maybe Marco would have a better answer to be to even have a profile on like kind of an unrelated site, but the way I look at it is if you're just setting up a presence there, then I don't see there being any harm and having like, for example, I'm trying to think of there's there's some of these like art sites out there right there like web to auto blog platforms for people that are artsy. Like the art projects and stuff, yet I've used them quite a bit for another semantic cover social hub right as a way to kind of just build another presence and you can interlink sometimes to some of the other social media profiles and that kind of stuff. And even though none of the projects I work on have anything to do with art, it's still just another profile point. So I don't think that causes any problems. I don't know how beneficial they are. But I know that having an NAP published in more locations typically helps market and comments on that. I look at it from a standpoint of protecting the brand.

So it's totally acceptable, and I think very natural for you as you would, and I'm referring to the client, right, of course, for you to protect the brand. And to go to these websites and lock in that profile. You know, you just have to put the basic information then you don't have to go too far out, get that NAP in there. And that's what you need so that if Google comes crawling in there and it sees it, it's going to not I mean, it's just more places for your entity to exist more places for Google to pull up to pull in entity information, and all things being equal. They never on the web, we understand that but all things being equal when two entities are being compared against what's happening in Google's database and the relational database, the one that has the best entity, as far as things go right now, that's the winner. And if you've taken care of that, and if you've gone and locked in all of these profiles, and you're showing it as part of the entire brand, there I don't I see absolutely no problem with that.

Yeah, I mean, as I said, I've never been concerned with it is being an issue. We just build them out as we go. So and

What Is The Best Way To Make A Drive Stack For A Translated Website?

Alright, so moving on. The next one was, what is the best way to make a drive stack for a translated website. Do we make a syndication network for each language? I can't even answer that because I just don't do anything outside of the US English base us projects but any any any advice there I know Hernan and Marco both have done a lot of foreign language stuff over the years.

Marco: Yeah, I mean, we, we don't generally do it in another language, although we have, it's not something that we want to do because we want our builders to focus on whatever it is that they're doing. It requires a whole lot of information. We did one for gurgi, by the way, I think it was Hungarian. So we can do it but you have to supply all of the information, all of the content, the images and everything that you want it. You can write to [email protected], and say that you're looking to do a drive stack in a different language. As far as do you make a syndication network for each language? You could since each one it's either on a subdomain or in a folder inside the root domain. So each one of those will have its own feed. That's a whole lot of work, man. That's a whole lot of work. I mean, I could guide you a little bit more. The only thing that I tell you to go take a look at apple.com and how they handle their languages. So you're gonna have to look at the source code, but I think you're gonna get a really good idea on how to approach this and how Apple approaches it. And I mean, that's as far as I'm willing to go with this and in a free forum.

Bradley: Hernan, did you want to comment?

Hernan: No, I do agree with Marco. I was about to say what he said. Okay.

Bradley: Hernan's at a bar or something.

Hernan: I might or might not be early drinking. Yeah.

It's damn near five o'clock here too. So why

Does The RYS Require A GMB Listing?

Alright, cool. Alright, next is does the RYS must have a GMB listing? No, it doesn't have to what if the site is not local related? Again, it doesn't have to. Doesn't need an NAP name, address, phone number and a GMB listing type if it's not for a local business, but drive stacks can push relevancy into any type of project. So, can I give an address outside the USA and still ranked for a place inside the USA? Where are you trying to rank for a place or for a keyword? Because you're asking about not having a GMB listing? Do you need one or can you get away with not having one and then you're asking about ranking for a place in here which is typically location based ranking which is maps and a GMB type stuff. So I'm not sure  if I'm understanding the question, but as far as can you have an address outside of the US safe and use the GMB stack or excuse me in our iOS stack to rank for keywords in the USA? Yes, of course you can. And I'm not sure I'm fully interpreting or comprehending that question, Marco Do you have any?

Marco: Nah man because I need to know whether whether it's local In which case, you need a GMB to local. Well, you don't. You can rank in organic. Right, you can still do an organic push, but if it's triggering a map path, then you're going to need a GMB lesson to go in there with the rest of the map and try to hit that top three. So this is very confusing. I don't know which way you're going because this is the one time where local doesn't matter. We need to know whether you're targeting location or whether you're targeting USA overall.

Bradley: Yeah. Yes, if you can clarify if we still have time we'll we'll try to answer with a better answer.

This Stuff Works

How Do You Use The Bit.ly Account Included In The Single Tier Syndication Network From MGYB?

Okay, I guys I just received my first single-tier syndication network from your store. I have no idea what to do with the empty Bitly account suggestions gratefully accepted. Nothing whenever you syndicate content, whenever you publish content if it's whatever your publishing, whatever your content publishing engine is, right, whether it's your blog, if it was an RSS drive syndication network or YouTube channel, or both, whenever you publish content, it will automatically create a bit link. The only reason why we because bit link used to have public profile pages for Bitly. But they did away with that a couple of years ago, but you can still siphon some domain authority, not that we give a shit about domain authority metrics, because we don't, but you can still siphon some domain authority from Bitly just by auto shortening links, which that's all that does. The applet, whenever you publish content, will create a bit link just a bit the short link inside your Bitly account. That's all that that's for.

Does Having A Suspended GMB Page Affect Other Listings Within Same Account?

Alright, the next question is from Jay. He says after winning my service area business client of the consequences for two years one of his GMB was suspended for using a mailbox service the address. I highly doubt we can get the GMB back. My concern is with the suspended GMB and his Google account, or his other mailbox GMB's at higher risk for being in the same account as the suspended one. He is now motivated to handle this risk so far as to seek now to rent office space. So yeah, I can understand that. I'm concerned. In the meantime, though, his account will be hit very hard. Any suggestions? Yeah. Okay. Let me give you my experience with that because I don't know the answer. Jay, I don't know if it's going to be any more of a risk or not. I know that I have some accounts that have I've had a couple over the last maybe six months suspended. And, like some locations, one off locations. I've had a couple too. So I've had two locations suspended in the last six months or so that are were suspended within an account that has more than one location. And so far it hasn't affected any of the other locations. I'm a bit gun shy or nervous to go in and do any changes to any or make any edits or anything to any of the other listings in that same account. But one of the things I would suggest possibly doing to pot to perhaps avoid that issue would be to go in and maybe move add a different Gmail account for each location that you have. So go in and create new G or by Gmail accounts, preferably by some aged accounts if you can, and go in and add a user. So the new Gmail account per location, so each location gets a new Gmail account added as a user and then maybe transfer ownership to that new Gmail account.

So that and make everything standalone. If that makes sense. The reason I say that is because I know that one of the big things that happened in the last few weeks with another big GMB suspension, a, you know, a Google one on a raft and suspended a whole bunch of GMB's is that manager accounts were hit. We know because some big names got hit with some big manager accounts that were managers of, you know, dozens and dozens if not hundreds, and hundreds of GMBs, and all of them they all got taken down. So if a manager account got hit got caught up in this suspension nightmare, then all of the GMB's within that manager account got suspended and that's what can be huge. Imagine that right? Imagine if you lost all of them at one time, that could really suck. So that's why it makes sense to be safe right to play it safe and to have each GMB its own standalone Google account, without a common manager connecting all of them that way, especially if their spam accounts. That's my point, guys. They're all legit businesses, I don't see why there's any reason why you would have to worry about having a manager attached to all locations, that doesn't seem to be a problem. But if they're against the terms of service type listings, PO boxes, UPS stores, you know, that kind of stuff or just, you know, nonexistent addresses, then if you have a manager account connected to all of them, that's going to make all of them susceptible to being suspended, which is why it would be better to have each one of them in their own standalone Google account with no manager connecting them together, so that if one gets suspended, it's isolated to that. Does that make sense? So that's what I would do is I would start going through that process of, I would buy some aged Gmail accounts, go through adding the user, add a user, once the users accepted the invitation, then you can change them as opposed to the primary owner and didn't go back in and remove. And in fact, you can do that through the new Gmail account. Once the private mary owner has been named in the new Gmail account, you can use that account to actually remove the managers and owners or previous owners. And that way now you've got it compartmentalized into one Gmail account.

Also, we do have a listing suspension lifting service. I don't know that that would help. But you could always try that. And, of course, it would help it's suspended in the special can be lifted, doesn't matter. It doesn't matter how it got suspended. As long as they haven't gone through the process of notifying Google of the suspended trying to get it lifted that way, then total, we can totally get it back for you. And anything else that happens to that manager account world where this other stuff is we can lift the suspension and guarantee it for six months. So that if anything happens to it, during that time say get suspended again, for whatever reason, as long as you don't notify anybody of the suspension we go in there and lift the suspension again. So you get it so it's peace of mind for for for six months until you find an alternate. That's why this service was developed along with the GMB verification because we know what's going on. And by the way, I have a bunch of stuff and manager accounts, but I kept myself like I don't I didn't have hundreds in one manager account. Yeah, I spoke here how I was doing it. I was dividing it up and I was never putting like, let's say 150 plumber GMB in one account, that's the tell that to tell I wanted to I wanted it to look like an agency managing several accounts across different niches. And so far so good, man. I'm gonna knock on wood.

Yeah.

Mohammed, yeah, the next Battle Plan. We're working on that. It's coming out soon. We can't give you time yet. Um, alright, so it looks like he clarified some of the questions about the drive stack with the location. She said to ask for just in case you need an address. Now you don't need one if it's not a local project and you don't need an address at all, just your top-level keyword, the brand name, that's how you start to build that association. And then you know, add your keyword list and the primary target URL that you want to push relevancy to, which would be your website, you don't need an address then. Okay.

This Stuff Works

Does Splitting A Keyword With Multiple Words As Chain Of Anchor Texts Add SEO Value?

If time left is splitting a keyword with multiple words as a chain of anchors as each anchor text is one of the words so I got a little bit of a headache from that question. This putting a keyword with multiple words as a chain of anchors. As each anchor text is one of the words that will add SEO values or just for hiding backlink voting.

Adam: I don't understand the question. I'm sorry. One is the same as taking something like this tree service company and making one anchor text best one tree one service, one company or you know, no, I, I was just for hiding backlink building. I don't know why you would do that at all period, honestly. Yeah, I mean, I understand what you're saying now because Adam did a good job of explaining what it is that you're asking. I can't imagine why you would do that. Especially if it's all going to the same link. And in fact, that that actually devalues the link, doesn't it  Marco? When you have multiple links to the same target URL from the same page?

Marco: Yeah, Yeah, it does.

Bradley: So no, I don't know why you would even do that. Yeah, I don't know why you do that. I don't know who gave you that advice, but I don't think that's good advice, but I haven't tested any of it. So to be honest with you, I can't really tell. I don't know why you would do that though.

What Is Tunneling?

So last part is he says Vasquez, I'm assuming he's talking about Hernan mentioned in one of the videos, something about tunneling. Can he explain what he meant about that? What is for and how to use it and how. He must be talking about iframe, what we call iframe,

Hernan: I did that. Yeah, I did that or sleep strange. Remember when we were pushing each other one of the two. So yeah.

Marco: He's getting the Latinos confused. We all look alike.

Hernan: Yeah, man. Come on now. Get your Latinos. Right.

Adam: Yeah, we can get some clarification on that. Maybe we can help them out. We got a couple of minutes here.

Bradley: But yeah, I think I think as far as there was a similar question up here about how to iframes pass power. Right? Do iframes counters backlinks? What's really the advantage of making use of these iframes? It seems to me like it's a very similar question to what this one is about tunneling. So the answer would be if you want to learn about all the all that Marco was talking about go make a donation to this charity right here. And you'll get access to all the webinars that Marco have done for two years now about iframes and you know, pushing power into the entity and all that kind of stuff.

Okay.

Is It Okay To Use MGYB Link Shortener For Client's Use?

Lastly, Mohammed says, Hey guys, there's still time. Would it be weird to use the MGYB link shortener for clients use? I guess I'm thinking it would be odd to have mgyb.co around their properties, but I want to use it. Yeah. Okay. That's, that's huge. In case you guys aren't aware, mgyb.co now has a link shortener available, which is super powerful because we've been building it for two years authority to and I'm not talking about Moz's domain authority metrics I'm just talking about we've been building authority to the mgyb domain over the last two years because of all the drive stacks that we build for customers, and all the link building campaigns and everything. Although the shortened URLs have been coming to MGYB. So we've pushed a lot of damn power into probably still logged in. Anyways, let me click on upgrade and there are different plans. If you go to mgyb.co/s, for shortener, you can sign up and then there's a free plan and then there are paid plans. And you just saw the dashboard. Right? So this is the dashboard and it's super, super powerful. I get what you're saying though Muhamed on it because I just actually did content marketing training for the two extra agency. Today, I just finished it today. And I was talking about that because one of the things that I do or my team does for my clients is we silo GMB posts right? But we don't use the long ugly and we use when we silo GMB posts. We link to the previous GMB posts within the same silo. We do a text-based link in the GMB post Text body not the call to action button. The call to action button is usually read for either linking directly to a blog post URL, just called a deep link right, or linking to any tier one entity asset. But the way that we daisy chain the GMB post together is to link to the previous GMB post URL within the same silo but we do that as a text link within the text body of the post the GMB post. But because the URLs are stupid, ugly, a lot like stupid long and ugly for GMB posts and GMB post text-only allows up to 1500 characters, we don't post that really stupid, ugly long URL in there, it would be ugly. So what we do is shorten it. And I was just talking about this in the 2xyouragency training today I was saying MGYB is a great shortener for that because it's super powerful. However, for clients, I'll be 100% honest with you guys, for clients, I use the Pretty Link Pro plugin on their domain, and I shortened the URLs that we use in the GMB post with their own branded domain. And I do that because it's prettier that way, and it makes sense. So its third domain in the text of the post body as opposed to mgyb, although, like I said, probably wouldn't care.

Hernan:  Real quick. Can you do like a double thing where you shorten the MGYB shortner?

Bradley: Sure, you know what I'm saying? Good. Yeah, you could not a bad idea because there's a lot of cool things you can do with MGYB shortened to like, you can add retargeting pixels into the link so that when somebody clicks the link, they get added to the retargeting list. So there's just a lot of really cool things you can do with here. So yeah, as Hernando said, that's something that is possible. You could do an MGYB short URL and then shorten that or pretty it up with a domain redirect. You know, like Pretty Links redirect that makes sense.

Marco: I have a few things because there's really no problem using a link shortener that nobody had a problem using goo.gl. Nobody has a problem using Bitly or anything else that's out there for clients or for whomever. I mean, it's common practice to use a shortener, and most websites don't have their own URL shortener. And so they go and use a third-party URL shortener, which is what you'd be doing in the first place, Muhammad. However, having said that, we do have the capability of creating your own custom shortener inside the MGYB shortner, Muhammad. So I would suggest that you contact [email protected], and ask about having your own domain inside. You'd receive the same power, but you'd have your own domain inside the short nuts fucking awesome, then, I know the stuff that we could I mean, we have to test it out. It's an idea that Rob and I just just threw back and forth in Slack while this was going on. I'm pretty sure that it can be done. And you know, we just have to see what the cost would be and if it's financially feasible for you, Muhammad and if it isn't, then just use the MGYB shortner. Nothing wrong with that. It's a shortener among a bunch of other shorteners that are out there in a shortened URL land.

Very well. Alright guys, five o'clock. We're wrapping it up. Thanks, everybody, for being here. guys next week. Thanks, guys. Bye, everyone. Yep,

This Stuff Works
 


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 274

By April

Click on the video above to watch Episode 274 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: All right, we are live. Welcome everybody to Hump Day Hangout. This is Episode 274. Today is the 12th of February 2020. We got almost the full crew here today. I think Hernan had some technical issues, so he probably won't be joining us but we'll see maybe he'll hop in. So let's just say hi to everyone real quick. We got some quick announcements and then we'll get in and start answering all of your questions. So start at the top here Bradley, how are you doing today? How's Virginia treating you?

Bradley: I'm well. it's rainy and cold here. It's not super cold but it's stupid rainy and has been all week so be nice to see some sun but other than that things are good. I was recording 2xyouragency videos again today. I've got one left and in this week's lessons will be done. There's a lot of training in that damn course. So I would check it out guys if you haven't yet.

Adam: Good deal. Yeah, we're going to touch base on that a little bit more in a second but we'll just carry on here and Marco, we got your video. How are you doing today?

Marco: What's up, man? I just wanted people to see the 10 inches of sun. If Bradley's got rain, this is what I get every morning. It's the dry season here. So every afternoon, this is what it's like. So I'm not inviting anyone to come down to Costa Rica but dude, you can't beat this. And I still have to do it because I told you guys last week that I was going to do a live stream from the common green area with the two volcanoes in the background. I haven't had time to do that. I've been displeased with some internet issues. I've been dealing with three stooges issues. If it were like three stooges short that you wouldn't even believe it that way. What happened to me these past few days and especially yesterday with the cable company, first of all, refusing to lay down the cable. I mean, what the fuck is a cable company? They got a truck and they pull up with the truck and they open the back and they got the big thing with nothing but cable miles and miles of cable and they refuse to lay the cable. It's ridiculous, man. Anyway, that's just part of the rant you guys go to the free Facebook group if you want to see the whole rap I got more. Yeah, there's more than that. Anyway, everything's good, everything's back to normal. Cool, calm, collected as usual for me and life goes on. Life is good. Get the POFU so you can get some of this

Adam: get the sunshine Yeah, it's nice. I do like having sunshine in the place after living in upstate New York for so long. It's really nice being back in the sunshine man. It makes a big difference. Well, Chris, how you doing man? I think we got you here, right?

Chris: Yeah, me I'm here hiding while we're like stores for like over a week now year, which is kind of ridiculous. I've never experienced that exactly the opposite of Marco. But like I said, I'll be heading out to Germany tomorrow and I hope I'm not flooded and they don't work.

Adam: Well keep your fingers crossed. Yeah, that's what might be a little rough. Make your travel a little bit rougher.

Chris: It should be fine like it's coming down. But like, I'm not sure it's over yet because they said that twice already, but you never know.

Adam: Fair enough. Well, I'll answer my own question. Things are going well here in California. I got the sun going camping for Valentine's Day weekend. So I'm pumped to get out in the mountains out here. And the weather's just been awesome. I like it's nice and cool, but sunny. So that's kind of my jam. So now that we've got everybody's weather updates and let's, we got some quick announcements for you guys, and then we'll get into the questions. Bradley, you want to tell them real quick. We just had a webinar on Monday with Damon Nelson. I'm going to grab the link for that if people want to check out the replay. You let everyone know what was going on there.

This Stuff Works
Bradley: Damon Nelson created RSS masher several years ago, which was a really cool tool. We've promoted two different RSS like mashing technology tools in the last several years. One is Lisa Allen's, which is called Rank Feeder. It's really good for SEO. But what Damon's RSS Masher shine was it was more of a marketing tool than just an SEO tool. And I've always said that because people would ask, “well, which one do you suggest?”. And I said, “well, they're two different things, right? One is Rank Feeder, which was Lisa Allen's tool that is really good for just creating co-citation. It doesn't make the most beautiful output feeds though, which is what RSS Masher shines at RSS Masher allows you to create feeds through different content sources and then inject your own code, HTML, banners, your own snippets of other content right within the feed so you can customize the feeds. You can actually blend from splice feeds, extract certain elements from the feeds to create a new feed. Like it's crazy what they've done with it, with the new upgraded technology that they've worked into this RSS Masher technology. And that's what they're calling it. I was calling it to 2.0 the other day, and I was corrected by one of the developers Wayne. It's called RSS Masher technology now, but it's really cool. And it's a marketing tool.

One thing I want to talk about is we get this question all the time and Hump Day Hangouts and in support at MGYB, but people ask dude, why don't you recommend two-tier networks or two-tier networks syndication networks for blog syndication or for money sites for syndicating blog content? And I always suggested the reason why I don't like to do it is that it's kind of a pain in the ass to set up additional related content feeds for the tier two triggers. In other words, the second tier networks should have other content posted from other sources, not all just from your money site. Because that creates a footprint.

It's okay to have a footprint when you're republishing to your own branded profiles, but when you get out to the second tier, those are persona-based profiles or they could be pseudo brands, that type of stuff. But if all they did was republish your content from your money site over and over and over again. It would be clearly it would be quite clear what they were intended for. And that was just to manipulate the search and that can cause problems. So if you're going to use two-tier networks, I've always recommended that you add sec related content feeds to the second tier triggers, so that the second tier networks would have not only your own content but other related content relevant content, so that yours is kind of mixed in with others and that would look more natural. It reduces footprint not it doesn't eliminate it, but it reduces it considerably. Well, the reason I talked about not doing it that once because for me because I have a lot of clients and a lot of lead gen sites and it was becoming increasingly cumbersome to manage and maintain those second-tier networks because you don't have control over those other content feeds, right? So things would break or a feed would all of a sudden, you know, hiccup and shoot out like 15, 50 posts all in one day, you know, that kind of stuff happens and then you end up with a nightmare of a mess on your second-tier networks and all that. Anyway, if you're just dealing with one project, it's okay to manage. But when you've got multiple projects that you're working on, it became a nightmare to manage those. So I got away from using second-tier networks and just stuck with the single branded ring because then it was so much easier to maintain. But with RSS Masher technology, you can create one super feed or once you know, one RSS master feed that is highly relevant because of filtering and all the other really cool things that you can do with it and use that one feed now to trigger a second-tier network. And so with that, I'm going to be testing a lot with it over the next few weeks months, really, but I think there's a lot of opportunities. Therefore second-tier networks that Marco can briefly chat about this they absolutely work when done correctly, what absolutely helped a brand and build the entity? What do you think Marco?

Marco: Well, if anyone has ever wondered how websites like HuffPost, or any of those other websites that republish content because HuffPost does very little, or not much original content, a lot of their stuff is just gathered from all over the web. Well, this is a tool that you could use to produce that kind of website, where you're gathering data for not data but content all over the web. You can curate the content, you can splice the content, you can do whatever you want with it image as a short blurb and the websites look absolutely stunning up. I mean, you can put health post and when one of these RSS generator websites side by side, side by side and you wouldn't be able to tell which one was generated with RSS Masher technology, and which one was generated with any other technology. That's the great thing about this tool. That's one. But the most important part, as you know, we're really, really, really telling people, if you're not doing brand based or entity based SEO, then you're fucking it up for yourself. You're making it absolutely more difficult than it needs to be. And this is one of those things where you can send data to the bot from all sorts of different places on the web, about your entity, but it's coming from other sources, not just you. So that becomes even more valuable when the bot goes out and looks and is looking at your entity and everywhere where your entity is mentioned. And it's finding all of these places that mentioned your entity. And not only it's mentioned it and it's commingled, as you co-citation with other authoritative trusted sources on the web. So then it's not just some orphan website somewhere that does nothing except try to get leads some kind of a choice to get Google to rank them please your Begley Google your downing a nice because you because you're down to your last but now all of a sudden you have the technology to get the word out there to spread it out even more. And you know, think of a tiered network. But don't think of just the three that we do, right? When we do a tiered network, we do three triggers, because you can daisy chain those and create as many as you want. And you can do variations because there's a ton of different platforms that you can use that there are other blogging platforms that can be triggered using other sources. And now with this technology, where it's just the RSS feed, coming in and pulling in all these different sources, it's just made life a whole lot simpler to get those kinds of websites out there. That will generate traffic, that will generate revenue and that will generate visits to the money site. I mean, it's just to me, it's just awesome what he's done. And yes, I will be testing it. I have other people that will test it also. And we'll have something I don't know, give us a couple of months to three months. And we'll come back and let you know just just how it is, by the way, that the coupon is running out. Yeah. So anyone who wants to jump in, you better jump in on it that the price that it is now the price is going up?

Yeah, it's got a 25% coupon code, Use coupon code Semantic. You get 25% off and that's just that's valid until I think the end of the close of business Friday, which is Valentine's Day. So tell your wife or your significant other that you're buying a Valentine's Day gift for her or for him to buy a phone by this. Grab it in business expense and then go do something why for significant. It's better to ask for forgiveness than to ask for permission, you know, so.

Oh, man. Good. Well, one more quick announcement I wanted to talk about you guys. We made some changes to the mastermind. And I know we got some of the mastermind members who watch Hump Day Hangouts. And some of you who are thinking about joining the mastermind will end up there eventually, which is great. We're but we're making a big change to the way we're doing webinars so mastermind members get direct access, of course, and get to ask questions where we dive into that. And we've decided, in order to provide more value to mastermind Members, we're going to break up the webinars instead of just doing webinar twice a month, we're going to each take twice a month, spot and give one on one or one on many webinars. So to make that less confusing, that means like Bradley is going to do his own q&a with mastermind members twice a month. I'm going to do that twice a month. Marco is going to do that twice a month. Chris is going to do that twice a month and is not doing that twice. Yeah. So I'll have a lot more value guys a lot more content.

And it's kind of in, you know, we each have our own areas of expertise. Some of it overlaps, there's no question. But this way people will get to be able to attend what is most appropriate for them at their business at that time. And again, it's just going to end up being a shit ton more value for everybody. So think about it. It's 10 plus webinars per month. Yeah. My cousin needs you and I will be alternating Thursday.

Some months will have actually five weeks. And so we'll have to do an extra webinar, which I don't mind but it's perfectly fine. Mine will be asked Marco anything on the on every other Thursday that Bradley isn't on. So come join me. You're welcome to ask me any question if I can answer it, and I know that one of my partners can answer then I'll send you to one of their webinars so it's gonna be really good. A lot more value for the money that you guys are paying.

Adam: Definitely. Yeah if you want to find out more about the mastermind if you are not a member you can find out at mastermind.semanticmastery.com. Real quick before we get into the questions I just want to say if you're an agency owner or consultant and you want to get more clients, you want to grow your revenue or scale your team. If you want to work less and earn more, as they say, go check out to ensure agency com you can find it if you're watching us live on the sidebar. But Bradley's deep in the middle of the content. He just released, updated training for that or not, I believe just had an updated prospecting module. And there's a lot more content to come. But now is the time to jump into that.

This Stuff Works
Yeah, just a quick aside on that, it's crazy. But this week, I'm was recording the videos for outbound prospecting. So we're in the two extra pipeline stages. This being the last week of that. Next week, we start the two extra results, which is really about how to get reliable, consistent, repeatable results. And we're gonna have four weeks of that training but the first four weeks was about filling your pipeline with prospects Well, first week was about mindset and developing success habits. Week Two is about sales and selling principles. Week Three was inbound prospecting and branding and week for this week are outbound prospecting and direct response marketing. And what's crazy is even today as I was recording videos, I got another Calendly notification from another Tree Service contractor, this one in Locust Grove, Georgia. Looking for a proposal. He wants to talk about marketing services and lead generation forestry service industry or Tree Service Company. And last week, I had another one come in from Fort Lauderdale, Florida Tree Service contractor and this is from a few web assets that I created over two years ago that I haven't touched and they're still generating inbound leads guys and inbound leads are a hell of a lot easier to close than outbound prospecting leads that you generate through outbound prospecting. It's a whole different psychology when they've already decided that they want you to pitch them or present them with a proposal, then it's so much easier of a conversation than it is when you interrupt them right interruption marketing and inject yourself in their field of vision, like what we do with outbound prospecting, both effective, but one has a different dynamic when it comes to the conversation. And it's so much easier of a sale. That's the type that you should be striving for. And that's what I've been. That's why I didn't even approach outbound prospecting until the final week of two extra pipelines, because a lot of you will go right to the outbound prospecting because you need clients now and I get that, I get that. But if you set up the infrastructure for inbound, prospecting, and start to build that brand and authority and make a name for your agency and your particular space, then you'll start having people seek you out. And that is a much, much better way to run a business. It'll be easier to sell, you can charge higher prices. It's just it's a much better way to do it. So I would encourage you to go through as the training is laid out, it was developed that way for a specific reason. Don't you still get it?

Yeah, don't you still get needs from SEO Virginia and watching. I just got a client about six weeks ago. It's a home inspector in Virginia here, home inspector specter Home Inspection company and the same thing he found me from the stupid Google site that is awful. But it's the rescue over the job. How long ago did you set that up? May 2015. But five years almost so so think about that. And you've done absolutely nothing except run it through a syndication network which was garbage also. And so it just goes to show the power of setting this up the power of our is of keeping that number one all of these years and providing you with even more neat. So if you set up your assets, right, like Bradley saying, the people are going to come and then what happens is, if you deliver the results like you're supposed to, because you have no excuse everything that we too with our clients is available at mgyb.co.

Nothing different. It's all available that that's what we do for them. It's a repeatable process. And so if you guys are thinking, Oh, I can't do this, you know, how can I get results? I'm new. I don't understand whatever, you can get results right from MGYB, that's yo, it's what we do. And just have at it man just, it's like Brad said is that mindset, go pick up two extra agency, get started, get that pipeline full, start closing some people generate some revenue, hire some people so they can help you don't just take all that money, because suddenly you find yourself that you're the bottleneck, you can't grow. That's what this is all about branding, gonna go into all of that 2xyouragency. It's hands down with somebody, I guarantee you by the time it's done, it'll be the best painting that there is anywhere around you more for your money than you would for a 5-10 thousand dollar product, then that's good.

Amen. Definitely touched on it, you know mgyb.co for the done for you services. I mean, can you imagine Bradley if you'd had like an SEO shield? Back in 2015? And that stuff up? Yeah. Well, and that's what I was saying on mastermind last week I was talking about, you know, I talked about 2xyouragency and all the time on Hump Day Hangouts and in the mastermind everywhere. I'm sure you guys have heard this before. I prefer niching down. Industry-specific is so much easier to scale an agency that way. And my point is with Tree Service contractors that are reaching out to me, because of some assets that I created two years ago, they're still generating leads from the agency today, even today. Nope, no shit. What's great about it is I pitch I have a set price now for the tree service contract. Well, I still have a conversation. I always have a conversation with them on the phone. And I go through the SPIN Selling method. I asked them a series of questions, but one of the questions I asked always is what's your marketing budget and I have a minimum I won't work with contractor unless they have a certain budget, but if they say that they have, you know, like, say $3,000 a month, well, my budget will typically fill that, or my proposal will fill that budget allowance. Does that make sense? And so it's really easy, because of the repeatable processes that we have through mg y be like, it's just the services, all I do is manage the process of the components being built. And I have VA is that do the blogging, which is part of my SEO monthly services and all that. So anyway, it's basically me just managing everything. And in fact, because I've started for whatever reason, in the last few weeks, I guess, because I'm doing the two extra agency stuff. I'm implementing some of what I'm training about as well. So I've had a bunch of leads come in, and I'm able to take on as many as one new clients per week right now. And that's with me doing the management of onboarding and kind of managing the virtual assistants and the different components and all that, but what I'm going to be doing is continuing to try to boarded one client per week and then train my best assistant, Hazel to be the onboarding manager to handle what I'm doing now. So that there's no reason why I can't continue to grow my agency right now even while I'm building a real estate business. If I haven't outsourced and automated through MGYB, and personnel in place to handle the onboarding and the management, the project management, essentially, and so there's no reason that I can't do that. And even if I cut, like right now, my average profit per client on a monthly basis, I take home, pay after expenses, and do MGYB services, virtual assistants, all of that is roughly $800 per month per client. That's for my standard average rate for what I charge Tree Service clients. So that's $800 in profit, and even if I got to cut into that profit a little bit now to pay a project manager to do what I'm doing, if it's hands-off for me, and I can continue, like let's say cuts another $200 per month per client off of my profit to now pay a project manager.

So let's say $600 a month times four, that's $20-$400 a month and accruing revenue each and every month that I could bring into my business without me really having to do anything except for answer the occasional question from my project manager. That's hands-free money, guys. Does that make sense? So it's, it's absolutely capable of doing that when you get the hell out of your own way. systematized, automate and delegate as much as you can in your business and then you can grow and scale that's how you do it.

I've got one last thing I want to share real quick and then we're going to jump into the questions. Let's see if I can do this without messing things up. So let me drag that off here. wanted to talk real quick about POFU Live, I mentioned it last week, but we got early bird ticket prices going on. POFU Live this year will be the third year is taking place on September 25th, 26th, and 27th in Boston. Alright, I highly suggest if you're thinking about this to come to check it out at least even if you don't grab your ticket today. Although ticket price will go up just that's the way it is. We want to reward people who take action quickly and help us right so we can cost out the event and get things going. I just like showing this picture of Bradley. That's why I'm really sharing my screen showing him in a wig. But I wanted to show you guys you know, this is fun we get together there's a lot of serious business a lot of learning we're sharing a lot of information not only from us to you, but in between it right. It's a lot of networking, but it's also a lot of fun like this. Last year we went go-karting. Adam, Ben's been here, one of the guest speakers we had come in and just kick butt at go-karting and took the cup in one, you know, and then of course we had and Catherine Jones, you know, this was pretty awesome. She came and talked at our event of you know, 30 people. And I think as a month ago, she was up in front of 4500 people giving a talk and it was you know, that that chance to interact with people like that and among each other is just awesome. So, I just wanted to remind you this go check it out at pofulive.com. And of course, we'll have some more updates for you guys as we can keep moving forward.

This Stuff Works
Very cool. All right, I'm going to stop giving away my son, I'm going to turn off my camera.

I'm going to grab the screen, let's get right into. Oh, by the way, I brought this up because this is one of Damon's automated auto blogs that he's got populating with content from his RSS Masher technology. It is 100% auto blog, guys, and it's freaking beautiful. If this doesn't look like, I mean, and this site gets a shit ton of traffic, he was talking about the traffic metrics in the webinar, which you can go watch, but it's crazy the amount of traffic that these will produce because they look good. They're, you know, it's just a very, very cool technology. And I could see you know, we don't talk about PBNs Semantic Mastery for a reason. We just stopped using them years ago. I mean, it's been years since we've any one of us have used PBNs. But this could be like, basically PBN style sites that generate their own traffic and that's the problem with PBN sites right?

You got the way that people traditionally do then would be to go out and just buy a domain because it's metrics, rebuild it, and then put a link back over to whatever asset it is they're trying to rank and then that link gets no traffic, it gets no activity. And so it atrophies over time Google discounts, it becomes less and less of a factor less powerful over time because it's got no activity on it. But these types of sites, do they generate their own amount of traffic and they'll get clicks, especially if they're relevant. Like you know, you have siloed sites, essentially sites that are about specific topics. And then you can drive traffic relevant traffic over to whatever it is that you want. And so it's very, very engaging. I think these types of links even on brand new domains would be more valuable than traditional PBN links that get no traffic or activity. What do you think Marco PBN is then no longer done the way that you're supposed to do them what we have now is buying an expired domain for the purpose of injecting your own link in it is not a private blog network that's just a private website with a lake. The old way was just as when you had a set of websites, right, a network of websites, hook the hook together, give it feeding each other. And that was your private blog network. Then they started selling links to the plier private blog networks, the big people figured out that if you got to PR seven PR eight, those links were really powerful. Well, that's when Google started cracking down and then you're not going to sell links for the purposes of manipulating SERPs. Right? You can't do that. That's against Terms of Service. We know we know what happened after that and why PB ends are called what they are now, which they're really not private blog networks. Think about the name, private blog network. If you're selling links out in the open, it's not a private blog network. If you're buying a website for the purpose of inserting a link, it's not a private blog network where the fuck is the blogging? With this method, you could really build a private blog network so long as you don't sell links to anyone as long as you don't let anyone else in on what you're doing and in your niche, it's truly a private blog network providing quality content and it brings traffic and it'll get traffic to your money site. It says that's the way that a PBN is supposed to be run. Yeah.

How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

Hi, let's get to the questions, but we'll spend a half-hour on this damn near 430. Yeah. All right. First ones up, says I do local lead gen with 95% of clients being plumbers. leads come through GMB organic rankings organic website rankings, but mostly through Google ads and Google Ads location extension. Okay, getting decent results, so they're very competitive in major cities. I find that GMBs are gold for plumbers but difficult to create a fake GMB and to make it stick thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy and Google's eyes. Yeah I mean that's part of the problem with GMBs is at least it has been for close to a year. They've been harder and harder to get although I think it's becoming easier. Again I don't know I haven't been trying to set up fake GMBs now for many many months for that reason. But yeah as far as how to create fake ones and make them stick the only way that I know how to do it besides finding services that will do them and guarantee them which is hard to do is to use like PO boxes still that still work or to hire somebody that would allow them to like to for you to use their address. That's something else that you could do seriously. You can use Craigslist to find people to do that.

You know, typically what happens with Craigslist if you're going to post in Craigslist to find you just post a gig right? Like a job offered or a gig offered that and I think you pay three bucks for that or something but you can post a gig on Craigslist in a city that you want to get a GMB rankings or listing for and then say, explain what it is and the Craigslist ad what you're trying to do trying to register a Google My Business address that won't be published, but I need to receive a verification postcard that and, you know, I'll pay you 50 bucks to do it something like that. And I've done that and it works. What you typically find is you'll find a renter, somebody that's renting, it could even be an apartment, it doesn't matter, but somebody that's renting that will do it, and usually, homeowners won't do it because they don't want to get business mail. But, but if you hide your address and you don't use citations, where you know, you don't publish a bunch of citations where you're actually list listing your physical address, then it's likely you won't get much solicitation mail, you know, physical mail for that business. So you know, I've done it that way. So that's one of them as long as it can be a postcard received. Those tend to stick a lot better, they get suspended less, they can still be suspended. Make no mistake, but they tend to stay a lot better than is my still preferred method over buying fake GMBs don't have an actual real address associated with them if that makes sense. Marcom do we have any comment on GMBs?

Are we going to be able to make that available again or now that seems to come on and off on and Google is it takes us down the methods and so yeah, we're having talks with someone on getting that done again and we'll let people know when it when it's happening right now it's not happening? Now as far as what he's trying to do, post office box with street address, have the damn plumber get a postcard at his house? I'd be that that that's perfectly okay.

This Stuff Works
Or get your family members in on the fun, have had the postcard delivered it at their home addresses. You're not going to list the address anyway. And it's actually service area business that's another good way to do it family friends get them all in on the phone pay them Why not? It's gonna make you money so invest some money in your business and you know give people something how to get that 50 bucks that you would pay the Craig Craigslist person Hey, now go to your family member friend whatever you're gonna get something from Google I'm gonna give you 50 bucks once you turn over the postcard very center that's it. It's simple to do and trust me it works I'm telling you you post a gig on Craigslist. And I mean there's times where I get within 20 minutes of the posting going live that I get responses I use Craigslist now for some of my real estate stuff that I'm doing like for example, I have a property in Washington County, Virginia for sale right now and I listed it in the MLS as flat fee listing in the MLS kicked it out rejected it because I didn't have any photos taken of the actual property every all the photos that I typically submit with listings are like aerial photos, satellite photos, Google Earth photos, that kind of stuff. And this particular MLS requires physic like photos to be taken of the actual property, not aerial photos, that kind of stuff. And so I posted a gig on Craigslist and saying, I need photos taken of a vacant land parcel, and I'll pay you $30. To do it. All I need is five photos. You can do it with your phone. And within 10 minutes of me publishing that listing, I had three different people contact me saying, Hey, I'll do it. So I hired this lady. I've sent her 30 bucks via PayPal, she went out and got like 15 photos from her phone, send them to me via email and it was done. It was done within 45 minutes of me posting the listing is crazy. You can do the same thing with GIMP. GIMP is telling people you want to use their address just to receive a Google card and then pay them for that. So I would recommend doing that.

Do You Recommend Creating Branded Domains To Get More Leads?

The next question is you recommend brand new domains, but how do you do that? Hey, Bradley. Sorry, go ahead. I think you missed Nigel's question that was from seven days ago. Yeah but it's after we signed off because I alright no worries then I'll go ahead and answer blessings guys have been off the grid for a bit focused on more for my copywriting, However, I'm looking for the best way to utilize MGYBservices to completely arbitrage done for you services as close to the referral affiliate as possible. Package style for do you have anything in place for that? Um, you mean do we have like any training on how to sell it? I don't think we do yet. I mean, that's one of the things that's on the list for us guys. We're still trying to get all the backend stuff worked out. Marco. Do we have any timeline for any of that?

Does he want to be an affiliate? No, I see him that right. I don't know. I'm not fully understanding the question except that I know he wants to resell our services. Yeah, I mean by to support it. MGYB.co will get you going in the right direction as far as when everything is going to come together.

Okay, so you know what happened with the problems with cPanel and cPanel raise their prices. If you guys aren't aware cPanel is charging $10 per cPanel that you're using now. So your hosting, if you have several websites may go up considerably. So if you paying a cheap host, it just became not cheap, because of the extra charge at any rate that's neither here nor there. We're migrating Liquid Web because they have their own version of cPanel. But that's been in the works since December, you know, they're working out the bugs. And we understand that because I work with code and I know how that goes. As soon as that's done. Then we're bringing in the new version of MGYB, which we reworked and it should make navigating a whole lot easier. management will be a whole lot easier communication will be a whole lot simpler. So with that, that's the only hold up right now.

Okay, so yeah, I mean what we will be in the coming months Nigel be providing collateral marketing at, you know, collateral for you guys to be able to use that that can help you to sell the services to end users like clients so sell them at retail prices, but also to sell resell them as like an affiliate. Also, you know if that makes sense. So we will be doing that it's just not something that we have available right now. Okay.

Do You Recommend Creating Branded Domains To Get More Leads?

Alright, so the second part of this question was you recommended branded domains, but how do you do that when you're targeting multiple cities, towns in the same niche? Well, that's the easiest way to do it. In my opinion, when you're targeting multiple towns with the same niche, then you, for example, I use multiple, like generic type brand names like local tree pros, or tree care HQ or something like that, right? Those would all be types of like generic name brands that I could use to create multiple lead gen assets for the same industry across multiple cities. How do you do that you can either do it as internal pages? So you can create categories and silo structure within the website. You can set up silos within on a state level, on a county level on a city level, depending on how big you want to go what you know how far of a service you know how much area you want to expand to. So there's you know, different types of silo structures complex and simple and all of that there's depending on how you set it up, what I typically do is use a pseudo brand and then do subdomains with it like so each city or each location has its own subdomain and it's its own WordPress installation, the branded domain the root domain becomes basically like just a brand page where it talks about the brand itself and there might be a locations page on the root domain that one click to will list all the subdomain sites if that makes sense. And then you can click through to each one of the city so it would be city whatever the city name is called pepper, that's where I live called pepper so like cold pepper dot local tree pros calm for example, right so now the local tree pro's a brand, but it's the Culpepper location. Now that can be done on a subdomain which is an individual WordPress installation or it could be done as an internal page. If I set it up that way. If you're going to be expanding that same brand across many locations, then I would recommend that you do it as an inner page you set up silo structure categories and such within the site so that it's all managed under one domain otherwise you end up having and I know this because one of my Tree Service clients or multi lope multi-location lead gen assets has 20 locations now, and I had originally done everything on subdomains for them but once it got the point where you know, past 10 like 1012 1415 WordPress sites that become just a pain in the ass to deal with even with something like main WP where you can update all the plugins and everything through one dashboard. It's still a pain in the ass. It's a lot of maintenance to manage that many WordPress sites. So I've actually eliminated a lot of those and just redirected the subdomains, over to GMB websites because I've gotten rid of a lot of the WordPress sites because I've got tired of managing so many sites. However, if I was going to redo it start over from scratch and have 20 locations again, what I would do is one domain 111 web sites, you'd be one WordPress installation on the root domain, I would set up categories silo structure, and I would have everything built up that way so that I would only have to manage one WordPress site. But I'm telling you, it's way easier, in my opinion, to build authority under one brand. With multiple locations Marco will attest to this he'll agree 100% it's much easier because once that entity starts to gain some clout build authority, then it becomes every subsequent location that you add will instantly benefit from its inherent authority. As opposed to always starting off from scratch and starting from with a clean slate where you have to build the entity first. Once that entity is built, you can bet it all additional locations will automatically benefit from the authority that's already been that the entity has accrued would say you, Marco. Absolutely, especially when you do the mirror, right?

The drive stack plus g site and all the work in there that you're doing on on the money site mind wants to start pushing power over to the money site, it just becomes each subsequent location that you add is going to become that much easier to rank for. Because as Bradley said, it'll have the all of the activity, relevance, trust, and authority that the domain has will transfer over to that inner page that you're building that location page that you're building on your website, whereas if you start with a brand new subdomain, it takes longer for all of that to filter down to the subdomain level. Yeah.

This Stuff Works
Yeah, I mean, again, I changed my strategy. You know, for the longest time subdomains were my preferred method and there was a reason for that because subdomains if you catch a penalty on the root domain then the entire domain gets hit right like, it will affect negatively the entire domain. But with subdomains, it would be isolated. If a subdomain were to catch a penalty would be isolated to that particular subdomain. So the sibling sub-domains, right? It wouldn't be unaffected, and the route would be unaffected. So that's why I've always done that. But once again, if you continually add locations expand for a particular brand into additional locations, then that can become a management nightmare. It's just too cumbersome. So that's why I said I've switched my strategy Not only that but knock on wood. The methods that we've been using for years now that we've developed Semantic Mastery style, I've not had any sort of penalty levy in years now since I got away from a lot of the traditional SEO stuff. And so I'm not nearly as nervous or concerned as I used to be about having everything under the root domain now because fortunately, I haven't had to experience any penalties. So there's really no reason for me to take those extra precautions when I don't expect to have anything bad go wrong now. Well, that's why we put this heel shield in place, right? That's correct. That's what we came up with that with mgyb.co. That's our protection. Since we don't build links to the money site since we treat the money site with with with the respect that you supposed to cheat, it says it's under different rules, you could catch a penalty on that root domain that just it just won't happen on a G site and drive stack. And so they're treated differently. We know what we could do at them at the SEO shield level that we can't do at the money site level and we just transfer the power rather than transferring a penalty. And guys, we know that that the route and it's isolated from the subdomains as long as you don't link to it because we tested it, we would build a subdomain, get a penalize then we three or one that subdomain to a brand new subdomain and it would get all the power from the penalize subdomain. But eventually, the penalty would catch up to the sub domain, we'd have another one ready. So it's just slashing and burn, right? You just had the same sub domain ready with a different name. And you just keep three or one and three are warning until the penalty catches up, it might take a day might take two for you to get your rankings back. But the root domain was never affected by the penalty. That's how we know that if you don't link up to the root, the penalty won't pass that night. If you're linking to the root from the subdomain, then a penalty definitely will pass because you have a direct link from the subdomain to the roof. Everything that we tell you on these things, it's things that we tested it's not a theory we do not give you guys theory if we do we tell you that we're giving you a theory. That's right.

How Do You Perform A Keyword Research For A Dutch Website?

Next question, but tshirt says I want to do SEO for a Dutch website. Can you please let me know how I can do keyword research? Should I do keyword research and Dutch? Should I write meta tags and Dutch? I can't answer that because I've only always done US-based SEO in English so I bet Marco you probably have a pretty good answer for that?

meta tags or code. Code is code now within what's within the posts is what contained but meta tags or meta tag you don't change the language code is coded in English pretty much. I don't know China but pretty much worldwide and as far as the tool that they can use trust the good old our Power Suggest Pro our go-to money keyword research tool will do Dutch very you go.

This Stuff Works

How Would You Make A Decent Profit From A Site With Multiple Reviews From Different Niches Without A Client?

Alright, next one is Hey guys, can I have a site as lists? Can I have a site as lists with general subjects for multiple reviews from different niches? Can I have a site as a list with general subjects for multiple reviews from different niches? I see that a directory

okay. With general subjects for multiple reviews, it seems to me like an affiliate site maybe like an affiliate site with different products and stuff, is the way I'm interpreting it, but you're seeing interpreting it as a like a directory, like a local business directory type site, not not Local Business Directory, but just a direct directory style. You have different categories you have, or do it, as you said, affiliate where you're going to have multiple products here. Yeah, yeah. Yeah, of course you can. That's the power of silo structure, right? You can take a website and compartmentalize sections of the website through a silo structure so that you can have multiple topics for one website, and it still makes sense and still build authority for that, that brand. And that that website and again, it's if it's done right if you don't use proper silo structure, then you can kind of dilute the open overall theme of the site, if you have multiple subjects that really don't make any, they're not relevant or related to each other, then it can dilute the site and cause problems. But if you have really tight silo structure, and it's built well, right, you've set up your site correctly, internal linking category hierarchy, all of that correctly, then you can have multiple categories on a site and still do very, very well with it. Because again, you're just building the entity up throughout, throughout all of that. So it's certainly possible.

Typically, you know, a lot of times we try to keep things more relevant to a particular theme per site, but that's, that doesn't have to be that way. Right?

So yes, you can have a site that's general subjects with multiple reviews from different niches just make sure that you have your structure correct. Number two says I have a press release from site one to the money site. And I want to make another press release from site to Can I link to both of the sites – Money site and site one.

I'm not really understanding that question. Yeah, he lost me too. I lost that one for sure. If you can clarify that not only that but there are three questions in a row so if you can clarify that one later I'll get to it if we have time. The last one is number three, which is the best way and fastest to be profitable, say 1000 bucks a month without clients that include no lead gen. No agency.

This Stuff Works
Affiliate, you know, find a good The only thing I could think of would be to find a good affiliate offer out there that and then just especially launch jacking. Launch jacking is a good way to do that. It's a lot of work, but you can, especially for higher ticket products, you can do you know that pay, say it's a $3,000 product and it pays 30% commission that's $1,000 right? So you only need to sell one and there are products out there like that. So if you can understand how to launch jack which you know, and find products that would have a good payout of good affiliate payout you can do that.

I don't know. I typically just my fallbacks always been clients, right clients and lead gen stuff. If I need 1000 bucks a month, I want to go land a client, it's going to pay me 1500 a month and I'm going to pay a VA MGYB $500 a month to fulfill the services and I'm going to manage it and keep it thousand bucks a month. That's how I'm gonna. I'm gonna pitch Damon Nelson, RSS masher technology. There you go. He has made it really simple for you that it's for you than to run your AdSense media net, or it doesn't have to be the two main networks, right the display ad network that there are others that you can profit from, and you use you can usually run to. So I would say start using the RSS masher technology tool. Find the niches that now this is this is where it's really important to find them to work on the things that you like, your things that that you know, because you're going to if you like it, then you're going to know that the people like you are also going to like it. irrational passions are going to remember that people collect unicorns and dice. That type of thing hobby trains is is is another one. I don't know. It's just the list goes on and on and on what you don't understand what people see in this kind of thing, but you shouldn't care why people are paying for it. That means you have the ability to make money. If you go into that niche, and you start producing the content. Once it's set up. It's on auto. And it's each site might I don't know, it might start making 2030 4050 bucks a month. Bill 25 if it's making you 50 Bill 20 of them that's $1,000 that simple.

Yeah, and just guys, this is some gold here, cuz I'm in the real estate industry now again, investment industry Let me tell you something for affiliate stuff if you want to get into some high ticket high payout stuff get into promoting Real Estate Investor Education, you know like courses for people that want to learn how to flip houses and that kind of stuff I'm telling you because those courses are typically 235 thousand dollars apiece. And I mean and people in the real estate investment business will spend money on those training courses and events and things like that. I mean, like, like, I mean to hand over fist, they're spending money and on training products for how to be better investors. And I'm telling you that that is a huge, huge market there's a lot of money in that market as an affiliate to and trust me guys, there's a lot of money in that market. That's something I'm in the real estate business again and I love it and I'm spending a shit ton of my own money on it. That's how I know that to be true. And it's almost like an irrational passion people that are in that business spend a lot of money on education. So that's a great thing that you can get involved in, if you if you're into that. So

How Is PR Stacking Effective When The PR Article Links Disappear Over Time?

Nathan says how is PR stacking effective than the PR article links disappear over time? Well, if you've gone through our local PR pro training course, which is all about PR stalking and everything that questions been answered but what I would suggest is that you link to press releases that don't purge. That's the simple fix, right? If they don't, if they don't disappear, then you don't have anything to worry about. And I address this in the local PR pro training. Because of the original product, the original process was to just take the top-ranked PR for whatever your keyword was and link to that in the PR stack so that the next press release you would link back to the previous top-ranked PR. But the problem is a lot of those sites will purge their press releases after a set amount of time – 90 days 190 days, whatever, but they delete them over time. And so what happens is the link in the press release that was now linking to what's a no press release has been purged. Now you got a dead link broken link. So I talked about at that point, setting up redirects using domain redirects or you know, like pretty links a plugin or something to set up your own redirects within press releases, so that you could always go in and swap out dead links, right, because the link to the redirect, you could change the destination at any time. And that way, you could always redirect to another live asset. problem with that is if your PR stacking consistently, over time, you're going to have this huge mess of redirects that you're going to have to constantly go in and update. That's not something that you could maintain for very long. So that's why I recommend just linking back to the press releases that don't purge. So again, go check out local PR pro if you want all the insider tips, tips, and tricks on how to PR stack and also if you're linking to your media page, that that'll never work.

Scan your PR is have listed there like I don't really care that they purge. I care about the ones that don't, because those continuously push power as you keep feeding power through your loop. Yeah, somewhat because the way I see it Google expects some of those PR links to turn into formal force overtime. Correct. As it happens naturally, the ones that don't. And if you look at it, the ones that don't purge are really, really powerful except for the hyperlocal. When you're working in the local space, those are the ones I care about. So those are the ones that I'll try to link to. And I know that that if we're I framing and we're doing the things that we that we teach, it's all taking care of this these type of, we call it wordless SEO for a reason. We don't worry about any of this shit because it works the way that we do. It works and it works for a reason we have taken the time to set it up so that the thing that you talking about things purging, from whatever, it doesn't matter.

This Stuff Works

Do You Need To Order New RYS Drive Stacks Or SEO Shield If You Change A Target URL?

There you go. The next questions got my first MGYB order back on February 7. Well, congratulations. I hope you liked it. the target for all the work was client main domain thinking maybe I should have targeted the client GMB CID which is the maps URL link, as you showed in a recent video converted to write that particular format. Do I need to order a whole new RYS drive stack or SEO shield to target the GMB? No, because well, first of all, when you place your order, yeah, you have the main domain is your primary target URL. But if you provided your NAP details, which I know is an mg y b as a field that, you know, it's only when you submit your details, there's a section to submit your NAP data including your map share URL and all of that then that will already be built into the stack.

You can take a look at you should be able to just open up the stack and look at it and see like for example like this spreadsheet that shows all the different links that have been built, or, you know, the different files and folders and all the links. It's the spreadsheet that has basically your whole stack on the spreadsheet. So you can see all the different URLs and everything. Just open up some of the files and take a look, you should be able to see the NAP data in the stack. If you had submitted it when you place the order. If you did not that no, don't order another drive stack, I would go in and add those manually as I still don't think we have that available yet. We're going back into your stack. But you can always contact support and ask maybe we could work out some sort of custom arrangement with you where they we could go back in and edit it for a set price or something. I don't know you'd have to ask support. Because I don't run that side of the business but Marco do any comments on that. He could just go into his spreadsheet and add that link. And then the link building that he does to that spreadsheet will go to that link. Yeah, it's it's not a safe business a month. We I've been getting results without that with with that any other.

Matt blinks, accepted the regular do follow map link it again, these are this is my new show that may make a difference if you're targeting something that really competitive, but if it isn't, it's not something that I would worry about. If you want to add it. I mean, you can just go into the spreadsheet, add it to the spreadsheet, add it wherever you want. It's your dry second, it's your G site. So you can go in there and add it wherever you want, if that's what you want to do. Yeah.

What Is The Best Way In Building Web 2.0 Buffers Outside The RYS Stacks/Syndication Networks?

Austin dawn has been coming and asking a lot of questions. So what's up Austin, Don me says I'm building to Dotto buffers outside dry stacks and syndication networks, should I build them as branded to dados or keywords specific with and without geo modifiers were a mixture of them all. Okay. A few years ago, I want to set a mixture of them all but now I'd say branded. I'd like to get Marco's opinion on this but I do everything branded now because on those buffer sites, I'm going to have any p listed likely

Anyway, so I like to brand all the profiles. Now I like to do everything brand based or entity based. And then I add whatever sort of Geo Data, add location, relevancy, that kind of stuff to the actual profile that the website, whether it's a blog, or whatever it is, so that it's still get that data still gets passed, but it's not part of the brand, right, if that makes sense. I like because here's the thing using keyword and location specific, like sub domains on web two dados and such to me looks spammy, right? It looks clearly like what SEOs have been doing since the beginning of time. Right? And so I am 100% behind the entity based SEO, which is about building the brand building the entity and you can pass location relevancy keyword relevancy through what is posted on those profiles. What's your opinion Marco? I'm calling it entity based, worry less SEO. And so that's it. Say I know your brand is your your entity is your brand. Your brand is your entity.

This Stuff Works
Get as many of those as possible. And for those who don't know, if you like if you go to a website like norm kn o w em calm, and you take a look in there, there's hundreds. And they'll do it for you. But think of all of these people, Apple and Google, who go and buy everything that they can with that name, because they're protecting the brand. You're expected to protect your brand to protect your entity, and it's perfectly okay. There's no need for you to do what it is that you're trying to do that gets done by dariya with the link building actually. Yeah, so so you leave it up to the master for for doing that because because he has a whole lot more experience than you do.

Is The Number Of Referring Domains A Factor That Could Make One Site Rank Higher Than The Other?

The next question was are there amount of referring domains a factor that could make one site rank higher than another? Yeah, they can be I mean, that's more traditional SEO, like backlink analysis type metrics, right? And that's one of the things that I would look at traditionally is referring domains. But it's not just a number. Referring domains, you know, you could have one site that has, you know, 800 referring domains and another one that has 30 referring domains and the one that has 30 referring domains is outranking the 800 referring domain site, because the 30 referring domains are much better, much more relevant, higher quality backlinks. Does that make sense? So, referring domains is one factor, but it's just a very small portion of an overall ranking pie, if that makes sense, right. It's a small sliver of what's required to rank and that's a metric that I really just don't even care about anymore, but it is certainly a factor it could be.

Marco: Well, let me go through the list again, right, Amazon, Alibaba, Lowe's, Home Depot, Walmart, you name it in the e-commerce space. And if these websites have millions of referring domains and Dadea is fighting with them toe to toe and outranking them in some of the keys with the money keywords that he's targeting. I'm not saying all because I mean, that's just virtually impossible. It depends on how much time he spends, how much power is going to push through. It depends on a lot of factors. But that just goes to show you that referring domains is really a non-factor or it could be all other things being equal, but nothing on the web could ever be all things being equal unless you're setting up a test where all things are equal. I hope I make sense with that.

Yeah. Okay, so we're out of time. I do want to run through just a couple very, very quickly because I see this one and I'm going to stop it at this one only because I do want to answer this and then. Sorry, guys, the rest of the questions are going to get answered. So Marco, if you don't mind sticking around for just another minute or two.

Marco: I'll be here.

What Are Your Thoughts On Word Clouds And Images?

Okay. This question is you guys said that Google reads words and images. What are your thoughts about word clouds and images? I don't know. I hadn't thought about that before. I mean, Google can read words and images. Now. It's gotten way better at that. I don't know what you'd want to do with word clouds, though. Marco. Do you have any idea what you're trying to accomplish here?

Marco: Why?

Bradley: Yeah, I don't understand the reason for that, really. But

Marco: so are you trying to get Google to read? It depends on whether you've layered the word cloud or else Google will not see the words in the images and word clouds. I'm pretty sure I'm not layered.

This Stuff Works
Yeah, it has to be in it in. These words have to be done in such a way that Google can actually read them and you can go to vision. I think it is a Google vision cloud.google.com to go to Google vision, right? Or cloud.Google.com. Vision, I forget what it is just Google it, man. And you can find it. And you can play with images. And you can see exactly what you receive in your image.

Bradley: Yeah, yeah, that's it, go test it. And Google does give you a test environment for you to be able to submit images and then it will tell you like, what it's interpreting from those images, what kind of data it can pull from it, including words and everything else.

Marco: And it's free to scroll down. If you don't see it. If you don't see where to enter, where do you drag and drop your image, just scroll down, don't sign up for whatever it is that they want to make you pay for. It's totally free. Go use it, abuse it. Have fun.

Where Should You Link An RYS Drive Stack?

Next question, and like I said, I want to answer this last one from Troy here and then I'm going to wrap it up, guys. Hello, everyone. Thank you for answering questions and an RYS drive stack where can and where should you link to and from?

Well, the drive stack should be linking to your tier one, your primary assets right your money asset, your money, money website, your primary digital asset. Google Maps, if you using maps, GMB website, all your tier one entity assets, syndication networks, all of that, right. That's why when you order a drive stack, you submit as many of your tiers one entity assets as you can to have them built into the stack. Where do you link from? You mean as far as like, what we do if you need to build links to the drive stack, it's everything from files to individual files to folders to the entire stack to the G site, all of that. So all of the above right to everything. And again, disorder, those are empty. Why? Because that's Dadea, our link building manager has really just mastered the link building packages that are specifically developed for the SEO shield, drive stacks and our methods. So any questions and answers on that?

Marco: It's called the spider web silo for a reason, right? It just goes everywhere and they push power everywhere. If you're trying to build your own and you're in our way as training that I mean that's the only way that you wouldn't be trying to do your own. Then just hit me up in the always reloaded Facebook group and I'll be happy to go more in-depth into this question for you drop the question in there.

How Do You Get Violators Removed To Level The Playing Field?

Okay, this is the last one guys I gotta wrap it up because I gotta go. But then the question from Troy that I wanted to answer was afternoon had a conversation with the Google rep about GMB and exposing competitors who violate the terms of service and have multiple listings having different phone numbers and city locations other than suggestions and requesting changes or removing the business. How do you get violators removed to level the playing field? I don't ever have and I never will. I'm just letting you know that. Be 100% transparent with you guys.

This Stuff Works
I've never once ever submitted a complaint or done negative SEO to anybody. Period. I've had other competitors rat my lead gen assets out and had them suspended and I've thought I've seriously considered negative SEO and because I've had like a tree service contractor report one of my lead gen sites and it got taken down got D indexed and everything else. And, you know, I thought like, Man, this guy has no idea who he's messing with. Do you know what I mean? Like I could have just rained fire and fury on his ass, but I didn't because I don't do negative Seo In my opinion, it's bad karma. Karma will come back and bite you in the ass. I don't care whether it's competing with your business or not true. I'm not picking on you, buddy. You do whatever you want. I'm just letting you know I've never once ever ratted on anybody else, or done negative SEO and I never will because I feel like my time is better spent being productive producing assets than getting revenge or taking out competitors in a way that I would want to be taken out? Does that make sense? So I just wanted to be real clear. That's why I wanted to answer that. And again, Troy, I'm not picking on you. You're free to do whatever you want. I'm just letting you know my own personal experience with this is I do not do negative SEO. And I also don't rat out competitors, period understory. So Marco, idea?

Marco: I have a question for Troy. Are you 100% abiding by Google's Terms of Service? Because if so, the shit that we talked about here is not for you. Cuz because I, I could care less about Google's Terms of Service. I could care less about what John Mueller says, I could give a fuck about Google. As a matter of fact, I'm very fun to say, Google, I don't care. And so yeah, it's not you, you do whatever. You do whatever you want. But if I were to report these competitors, I'd have to report myself because I'm doing the exact same thing. And I'm like, dread Yeah. Like sometimes I just feel like I'm gonna make this guy a porn queen. If he keeps fucking with me, and don't think I can't, because I could totally change your semantic relevance total. And it'll take about a week, and you'll be appearing for best porn star 2020. So, but then again, why I can spend all I can spend that effort building other assets and make more money, and then just forget everything else. So my question to you, are you 100% abiding by Google's Terms of Service, so you can feel good enough about yourself, where you can go to a Google rep and say, This guy is violating your terms of service. If you can say that more power to you. And if you can't, then I don't know why you'd be doing that. I don't abide by Google Terms of Service at all.

Bradley: Yeah. So again, it's just personal preference guys, and I'm not looking down or, you know, condemning you grew up with, so I'm just letting you know, I personally have never done and I've really considered it before when I've had had experiences as I mentioned, but I decided that my time was better spent built working on something that's going to produce revenue not getting revenge. Does that make sense? So anyway.

Marco: Yeah, no, I mean, if that's the way that he chooses, and a lot of people choose to try to abide by everything that Google throws at you, but just remember this, what Google says is okay today may not be okay, tomorrow, they keep changing the game. I don't even bother. I've never read the Terms of Service and I don't care to and that's just my personal preference. Nothing. It has nothing to do with Troy.

Right on. Well, everybody will thank you for being here. We will see you guys next week. See you next week, everyone. Thanks, guys.

This Stuff Works


Can You Use The Same Syndication Network And RYS Stack For A Domain?

By April

In episode 270 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one can use the same syndication network and RYS stack for a domain.

The exact question was:

Can you use the same syndication network and RYS stack for a subdomain?

This Stuff Works


Can You Create A Second Tier Network Promoting The Money Site Without Compromising Brand Image?

By April

In episode 269 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if you can create a second-tier network promoting the money site without compromising the brand image.

The exact question was:

2) If a company is worried about their restaurant “”image”” can I create my IFTTT network and twitter (Twitter to use for SEO purposes where I post backlinks to everything) will it work if I don't do a branded IFTTT but instead use something like “”Fans of Restaurant Chain Name”” and run everything through that? This way I can post anything to Twitter and not have to worry about them not liking content I would want to post to the blog, since I don't have time or budget for expert copywriting. Thanks!

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 270

By April

Click on the video above to watch Episode 270 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Hey, we are live now. Welcome everybody to Hump Day Hangouts Episode 270. Today is the 15th of January. We're over what halfway through the month. So halfway through the first month of the year, and we are rocking on with Hump Day Hangouts. And wouldn't you know it my mom is calling me right as I get started? Alright, and this is where I'm going to put it face down over there. So we're going to keep rolling with this instead of hopping on a phone call with mom. But let's instead of speaking to her say hi to everybody and see what's going on. So, Bradley, you're up top on my screen. How are you doing today?

Bradley: I'm well, man.

Adam: Use three adjectives to describe how you're doing today.

Bradley: Well, things are good. I've got several things popping in my real estate business right now, which is kind of exciting. And we got 2xyouragency or double your agency coming up next week starting that and that's been fun kind of preparing for that. So I got a lot of cool things to share.

Adam: Good deal. All right. Hernan? How about you? You're jumping up and down. So hopefully things are going well.

Hernan: Yeah, yeah, definitely. Yeah. doing real good. It's good to be here. Dude, your mom doesn't know that we do have the Hangout every Wednesday at 3pm Eastern?

Adam: you know, she could have been calling to be like Adam, you know, have a great Hump Day Hangout. You're going to be great. You're all right.

Hernan: We've been doing this for the past five years to come on. Now. I really, I'm really excited about what's coming. I'm really excited about the launch of 2xyouragency, this is going to be awesome. We have some really good stuff planned for everyone that wants to learn how to increase their revenue, get more agency clients. So if you own a digital agency, stay tuned, because this is going to be awesome. As usual, we will try to disrupt the industry. So we're going to so this is not going to be any different. So it's going to be awesome. Stay tuned. It's launching soon.

Adam: Yeah, you know, I think something to that. Someone of the POFU Live attendees said to us, or rather, he wrote it I believe is on Hump Day Hangouts. But I like this one. I'm going to run with it. He said We're the unicorns of Internet Marketing. So there you go. That's that needs to be plastered all over me.

Hernan: Give me a little unicorn put at the top of Hump Day hangouts at the camel to the unicorn.

Adam: The camel corn. So, okay, before we go totally off the deep end, Marco, how are you doing today? What's up, man?

Marco: I'm doing good. If I can just take some dissolute a little bit of time, and I gotta pull that up. Because I got to share this with people. The charity is doing really well by the donation drive. But what we've come up with is just a way for people to benefit from donating to the charity. And lo and behold, I can't find it. But I mean, we have a whole list of things that we're giving away. As a matter of fact ,you and Hernan each donated up to half-hour slots right? For one person and I'm not going to share my screen but I know Bradley donated an hour I donated two hours of my time so what two people are going to get an hour with me then Rob donated an hour, not only that, we're going to tack teach someone for an hour.

Rob and I get them going in in the right direction as far as their online presence and everything that they're doing is concerned. Jeffrey Smith donated an hour. Steven Kang from the Facebook group the SEO signals lab he donated, he's going to take you through whether the potential ROI for whatever it is that whatever market you're in. So he says nobody else has what he does. So whatever that is, Kang is a beast. And we have that.

We're giving away drive stacks, we're giving away SEO shield, Syndication Academy. And so if you haven't donated, right, for whatever reason, now would be a perfect time to donate. So you can catch the next webinar, which is the giveaway webinar. And I keep talking to people. Oh, before I forget Jeremy from Press Advantage donated, three done for you press releases, so three people are each going to get a done for you press release. So you can see what this is all about, in case you're curious. Or if you use them, whatever. And this is, this is randomized, we already have it, where it's going to be randomized. Once you win a prize, you're no longer available for any other prize. So that as many people as possible can benefit from all this. And I'm leaving a whole lot. I mean, we have a list and I wasn't able to find the page. But just so everyone knows. I mean it's just a whole bunch of just great information. A whole bunch of things that I'm sharing that I wouldn't share otherwise and since people have donated to my favorite charity it's my way of giving back and then on top of it, as if that weren't enough as if giving your life like the key the keys to the kingdom but for me we were putting a cherry on top by giving you even more so there. I just want to get that in guys. Go donate I'll drop the donation page if that's good enough to get you going. I don't know what it is.

Adam: that's awesome. Yeah, I know is a great result over the holidays you can leading up to it and as Marco said, I'm not gonna go on and on about this but you're definitely helping out a good cause. And hey, at the same time you get to help yourself so it's win-win. Chris How you doing man?

Chris: Doing good. Just packing stuff. leaving tomorrow alone. So super excited.

Adam: Where are you going?

Chris: To the very number one to the tallest mountain of Austria and on that and on the backside. So no internet, no nothing. And yeah, I'm super happy about it. I'm part-time that I take some time off digital detox, how they call it. So yeah, super happy.

Adam: Alright, well sounds good. We just got a few things we need to run through before we get into questions here. And speaking of questions, if you're just joining us for the first time, thank you so much for being here. This is the place to be every Wednesday at 4pm. Eastern, you can ask your questions. I do have to say if you're asking questions, we try to keep them pretty short and succinct. If you ask a really tough question or a lot of questions in a series, we can't get to them. We might have to skip it if we have time. Maybe we can come back but we always tell people to limit it to one question and then if you're attending live you know you can come back and ask more you know, after that, we just want to make sure that everyone gets a chance. I know today we had at least one really in-depth kind of multi-part question come up. So wanted to say you know that we're going to be able to answer what we can but some of that stuff goes into way more detail than we would even have the time to answer here. So make sure you guys keep it as short as you can. But we do appreciate all the questions.

And like Hernan said, I want to touch base on this again, because next week, we're going to be doing something a little bit differently next Wednesday just for the intro. Next week 2xagency is going to be kicking off. So as Bradley said, Hernan said we're excited about it. But we're going to be talking a little bit more about that again, explaining you know, exactly what you can expect from that. And then there's definitely definitely a very special chance for people who are subscribers who attend Hump Day Hangouts at finding out more about that, but Hernan you mentioned it real quick, but do you want to tell people a bit more, you know, just kind of who this is for and what we're intending to go with this?

Hernan: Yeah. 100% So, um, so we're really excited about it. And the reason why is because, for the past couple of years, most of our audience has been mostly digital agency owners in one capacity or another. Maybe you have a couple of clients, maybe you have two to three clients, and you want to take it to five to 10 clients. Or maybe you're dealing with a whole team, you're going, you know, you're going out hard and have like 20 clients and the team of VAs and whatnot. And whatever that is right now, in order for you to take it to the next level, you need to learn new skill sets, maybe it is to prospect a little bit better that is to always have your pipeline full of new leads that want to talk to you that want to hire you. Or maybe it is delegating a little bit better, right? You cannot do it all on your own. So just imagine if you were from five clients to 15 clients in a week, there's a high chance that you will potentially go crazy. So how do you solve that? Right?

So basically, we sat down and we asked the audience, what they wanted. And one of the main things was I need more clients, I want to get more clients, I want to get more productive, I want to double my revenue. So that's where Double Your Agency Come come to play. So it's going to be a really in-depth program where we're going to take people that have a couple of clients again and want to, you know, get those 5-10 clients that they want, or maybe they want to completely revamp their business. I'm going to be showing you how to do it through paid advertising, SEO, PPC on Google, Facebook ads and whatnot. We're going to be teaching you stuff that you can deploy for your current clients and you can charge more money. Last but not least, how could how to actually build your team, delegate and set up processes and whatnot. Remember guys that we have like 20 plus VA right now working for MGYB. So we kind of know our stuff when it comes to generating process. Hiring those VA is where hot VA is working with us for the past five years, growing your personal brand so it's all going to be there. It's gonna be pretty awesome. And yeah, really excited to get that going.

Adam: Sounds good. Definitely. We will have more coming out on that. If you haven't and you're watching live you can sign up, put the link down below to get an early notification that that will definitely pay off. I highly suggest you do that. And also wanted to mention that if you have not gotten MGYB emails, you should head over to MGYB sign up, we got some really cool things that you can get for free if you're not quite ready to take advantage of all the great done for you services over there. But right now there is a sale going on only for MGYB subscribers 25% off all link building and embeds, which is awesome. I think we've already had, I don't know, 10 or 15 people already taking advantage of that today. So you get 25% off a little bit of flash sale celebrating the beginning of the year helping people out with their projects. So I'll pop that info onto the page here. And you can go and grab that stuff. So with that said, Did we get anything else before we get into questions, guys?

Marco: Yeah, well, one more anyone donating will have access to all of the past webinars and last year's webinar. So even if you think about that, you're only going to catch the last webinar that's not so you're going to catch all of them for just a simple donation. And as I said before, I'm not asking for any amount said before your heart is going to dictate whether you donate and your wallet is, of course, going to say how much you can donate. So I don't want to put anyone out. Just do what you can.

Adam: Sounds good. Alright guys, let's do it.

Bradley: Sweet. Alright, let me figure out where I'm supposed to be here. Okay, I think you're seeing my screen correct?

This Stuff Works
Adam: Yep.

Do You Allow Pingbacks From IFTTT Network Sites To Your Money Site?

All right. Uh, looks like we're going to start with that's Keith Goodwin under that super spawn article. Do you recommend What's up? Keith has been a long time and he says do you recommend to allow pingbacks from IFTTT network sites on main sites? What is your take on pingbacks in general, I think that's like 2008 technology. I don't know that those have been benefited. So in any way, shape or form for many years, so I've always disabled that stuff. I've always blocked up, you know, just that's just standard operating procedure when a site is deployed, I just disable comments altogether. So that includes pingbacks, and all that trackbacks and all that crap, too. Does anybody have any reason why they would suggest ever using any of those?

Marco: I have nothing recent for that, man. I stopped doing that. So here's the thing. I'm not saying that they don't work or that they do work. They did have their place. But we moved on to something else, right? It could be that people coming in and interacting with the website, and getting all of that activity will have a signal for Google a positive signal. But since that's something that I've tested, I would only have been able to theorize about it. The other stuff that we do just worked so well, that we haven't needed to go in and check whether pingbacks still have their place in SEO.

Bradley: Yeah. I think you a long time ago, I'm sure there was some SEO benefit to it but I haven't used them since God I want to say probably 2010 or 12 or probably 2012 somewhere around there is when I just always started disabled and all that stuff so and I have never looked back. I don't think they're helpful at all Keith but you know, maybe somebody someway has found a way to manipulate them. There's such an old kind of feature with WordPress that you know, I'm sure if there was some sort of super cool hack it would have been exploited to the point where it was terminated anyway, you know, so

Hernan: Yeah, it's been there forever. Like since the beginning of WordPress, I would say. Mostly because if you would leave a comment or if you would, leave a link on that will ping back the post if it was for press and whatnot. So and then you will have a lot of pingback spam as well. I remember like going through and deleting a bunch of them. So yeah, I haven't used them,

Bradley: which is part of the reason I eliminated them entirely was because of that I got tired after to go in and clean out pingbacks and trackbacks spam, you know, and that kind of stuff. So

How Do You Display 5-Star Reviews In Google Search Engine Results Page?

wraps up, he says, Hey, gang, how do you get the five stars that show up in some Google searches? That seems to be random. I've never been able to accomplish this. It's with structured data that would be what they call review, review schema. And so you can do that by marking up like product reviews, it could be customer reviews, you know, so basically, like user reviews, that kind of stuff. But that's all accomplished through structured data that has to be added to the web page correctly and invalidated before Google and it does. There's no guarantee that Google will pick it up and display them. But it's that's how you put it your site in a position to have the reviews stars show Marco. Are there any secret tips for that?

Marco: I really don't have anything. It's in the schema. Right? And sometimes they appear, sometimes they don't. Google came out not too long ago, advising against because they see this as just being self-promotional. And that's not the intent, not to say that it does or doesn't work and sometimes, what Google says not to do works really well so you keep on doing it. So this is just totally the structured data on the website. There's a way for you to get the stars in there. It's not something that I bother with.

This Stuff Works
Bradley: Yeah, agreed. I mean, I bother with structured data. Don't get me wrong, but I don't you know, there are some plugins and things like that some third-party services that you can use that will import like, for example, I can't remember the name of the plugin suite now but they have a Yelp plugin, a Google My Business plugin and a Facebook plugin. So it's essentially a plugin for WordPress sites that will import it connects via API to Google Maps, Facebook and Yelp. And so what happens is, it will pull in for that particular business location, the different reviews that are published on each one of those sites. And so you can buy each plugin individually or buy them all together as a suite. And what happens is that that actually imports the code. It's like an iframe, I guess iframes in the code from those review sites so that it's essentially not you pasting your own structured data into the site, which will show reviews, which is what Marco was talking about because Google thinks, you know, Google knows people can spam that, but it's actually pulling in publicly posted reviews on other reviews sites and that's a good way to do it. And I've actually been able to accomplish that using the Google My Business one for what I've got a roofing client that we weren't able to ever get reviews stars to show for his site, yet, he had hundreds and hundreds of Google reviews. And I mean, across all the different platforms, he had hundreds of reviews on each platform, but we could never get the review stars to show and then I added the plugin, as you know, as a premium plugin, but I added the plugin to put in the Google My Business reviews. And we just put embed the widget in the sidebar of this site so that it was constantly being updated with new reviews. And that actually triggered the review stars to start showing for the site. So there I know there are other ways to do it besides just adding your own structured data. But you know, typically that's how you would do it. It just adds structured data.

What Are The Reasons Why Google Remove Multiple GMB Sites With Legit Home Addresses Of People Working In The Company?

Okay. Another one is from Ralph says one of my clients had six of his GMB sites removed by Google they were his were home addresses of people that worked at his company. Why would Google do that and when PO boxes without using PO Box and the address be the best thing to get ranked in eight other suburbs?

Uh, that's a good question that I mean it's I'm curious Ralph is to we're all six suspended at the exact same time or they suspended at different times there's a ton of questions I have for you regarding that because for example if they were if I'm assuming it's the service area business right because wouldn't you wouldn't have other GMB you know other GMB profiles for storefront businesses, right because that wouldn't make sense then that would be like six separate locations and that's not the way that you know it wouldn't work. So I'm assuming as a service area business and that you hid, or didn't pop chose not to publish the actual physical location of the business because it's a service area business. And if that's the case, then I can't imagine how it would have been suspended unless it was something that you know, you were editing the GMB after it had been verified. I don't know that that's still an issue. But I know, many months ago, there was this kind of a threshold that no one really knows what that threshold was. But, uh, you know, once you cross that threshold with a number of edits of your GMB profile that it could trigger an automatic suspension. I know because I experienced it with one of my clients. It's 100% valid business and has been been a valid location for many years and it got suspended.

And again, it was an automatic suspension just from making a change to the GMB listing and all I did was publish the GMB website, believe it or not, for some reason he had a GMB website. It wasn't published. I click the Publish button and it suspended it. So my point is, there's a number of things that may have triggered that. My question is like I said, we're all six suspended at the exact same time because if so then there had to be some identifiable footprint that connected those sites together other than through the brand, but that also triggered them as being identified as spam. And also, again, I don't know if that was an algorithmic or it was a manual suspension. They don't give you that much information so it's kind of hard to determine. Marco, do you have any comments on that?

Marco: I would just have to guess I had one suspended. And in fact, if it's the land solutions network, companion, GMB really, and nothing Yeah, I mean that you know, the entity was tight. The entity was really good. And we did nothing to it. That is that that's the whole thing we had not gone in there in about a month. And then all of a sudden, while I can't remember how long exactly but all of a sudden it gets hit and gets suspended.

This Stuff Works
So that's definitely algorithmic, if you're not in the triggering anything, then it was just a random ID or I don't like this for whatever reason in the code, and it got hit. Yeah. I'm curious to know, what was being done to them. In those eight GMBs that they would get off, they would all get hit at the same time or did they not get hit at the same time, but separately, and since this is all in people's homes, what I would suggest is that each one of these people, you get them to call Google and get them to try to get that suspension lifted, go through the process of getting lifted because in a home business is a legitimate way to get a GMB.

Bradley: Yeah, the only thing would be difficult to I mean, unless you know, because sometimes depending on you can contact Google My Business support and try to request reinstatement. It depends on sometimes they're going to require you to jump through a bunch of hoops sometimes. So for example, let me make an example here. The one that I was talking about was for an outdoor Pest Control client of mine.

One main GMB that's been in he's a valid location. He's been in business for many years, never had any issues whatsoever and then it got suspended. And again, all I did was click the Publish button on his GMB website because for whatever reason, it was never published and I don't know why. But anyway, uh, so I submitted as a manager to the GMB right so my account is attached as a manager to the GMB and so I submitted the GMB reinstatement request and it was a two to three-week backlog at the time and it ended up taking like four weeks before I got the rejection email saying that they had rejected it because it didn't meet quality guidelines, which was total bullshit. So and that was it that was the vague rejection response that I got so I emailed to that I mean, you know, replied to that rejection email with like, Can you give me some explanation as to why?

Doesn't mean quality guidelines this has been a valid business has been serving local customers for you know set the past seven years or however long they've been in business or whatever it was that I said. And you know anyways long story short, it just was ignored that went into oblivion somewhere that that request for more information as to why it was suspended or didn't meet quality guidelines. So anyway, I ended up contacting the owner who was listed his primary Gmail account was listed as the owner, the primary owner for the GMB. So I contacted him and told him like I was ready to say Okay, look, we're just going to have to start another GMB from scratch which would have sucked because this was his main location I put a lot of work into over the years. But he said was there anything that I can do and I said, Well if you want to attempt I'll give you a quick tutorial video showing you where to go and how to do it and what to say but if you want to attempt as the primary owner account to request reinstatement do so you know like I'm let's give that a shot before I try starting with a brand new GMB all over again. And he agreed. So within about I think, I think it was less than 10 days. He had the next day he submitted the request based upon my instructions. And I think it was less than 10 days and we got the notification. Well, he forwarded it to me saying that it had been reinstated. So the reason I tell you all of that is because if you have different GMBs, it depends on how you have them all together. Do you have one owner? like, are they all under one GMB account? Are they all under separate GMB accounts? How are they connected? Do you have a common manager through all of them? If they have individual separate primary owners, then the primary owner I guess could go in and potentially try to request a reinstatement.

You know, that would be difficult to do if each location like if it's all part of one brand, you just got to be really careful. There are a couple of things that you could try to try to get reinstated as well. Before starting all over. My point, because if their home addresses as Marco said, you know, you could potentially verify it, even if they required you to do like, you know, take photos of the office space and things like that, because you're allowed to have a home office, right, you're allowed to run a business from home. Even if it's a service area business and you're hiding your physical address, you just have to prove that there's like a business being operated at that location. But again, it would be a lot of the times they want to see like, you know, corporate logos, and they want to see, you know, mail being sent, that I've had to do that in the past with another client, Mario's cab service where we had to have a utility bill that had the company name on it with the new address on it because we were changing locations in order to re-verify a listing. So I mean, there's just a number of things that they could require you to do. I would try to go that route before starting new ones if possible.

But you know, as a last resort, if they were suspended, you could always try it again. PO boxes are a good alternative. If somebody's house is hands down the best way to go first if you have access to somebody that will receive a postcard for you at the residence that is hands down the best way to go in my opinion. But if you can't do that then my opinion the next best is the PO Box method. Remember you do not put PO box in the address field when you're trying to register it will automatically reject it you have to use the street address option which means you go down to the post office you rent the PO box and you tell them you want to use the street address option and they have to fill out a separate form it doesn't cost anything additionally, but then you get to use the street address of the post office itself and then you get a box number so it but if you don't put box you just put the number sign and then whatever the box number is so like 123 Main Street number 212 right.

This Stuff Works
Any town whatever that would be the address that you use, and that still works. It's not doesn't work 100% of the time but I would say probably you know 80% greater it does. So those are good questions. All right.

Should You Create A New Website For Keywords That Have A Large Potential Audience Or Would You Rather Include To An Existing Brand?

CJ, I guess is what I'm going to call you. He's got a lot of setups here for a question. I'm not going to read through all this, guys, anybody watching this can read through the questions if you'd like, I'm just going to get cut right to the chase, which is how would you approach making this decision? What matters and what doesn't? What are the pros and cons of each approach? And so essentially, he's asking, he's got a brand site, that he wants to utilize some of the other content and, you know, content assets that he has out there and he was considering creating separate, like satellite feeder sites to use to kind of push traffic from those sites into his main entity, but they're all tied together. So I'm going to give you a very brief answer and then let Marco expand on this a lot more because he's our entity guru. But I would say no, keep all of those feeder sites essentially within the same brand, so either if you want separate websites for each one of them, because you want a different design, you know, and that kind of stuff, different functionality for each one of those sites, that's perfectly fine. I would use subdomains of the primary asset, the primary entity, the primary website, I would use sub-domains if you want separate websites. But that way, they're all still tied to the brand. They're physically connected to the brand through the domain, right. And then I would still make sure that you brand consistently brand all of those so that you're not in big, ambiguous aging the entity, that's number one, but if you're not worried about different design options and functionality for each one of those types of sites, then you could you should and I, Marco mentioned this prior to starting the webinar, but I totally agree you should keep them as inner pages, you will get more benefit. By building out even you could even build silo structures for those types of content types with the site and use it that way, you get more SEO benefit using inner pages than you do from subdomains, but subdomains will give you some additional options that you wouldn't be able to use with inner pages. So either one of those is going to be the better approach than trying to build separate websites. And Marco can talk more about how you utilize MGYB to help, you know, help with a lot of this fulfillment and to get the most results that you can from this sort of structure.

Marco: Yeah, what I'm thinking about is, we clone the money site, right. And so if he's got these different parts of the company sections of the company, however, it is that it's going to be structured, I definitely go with inner pages with companion inner pages on the Gsite and drives tech targeting those keyword sets. So he wants more SERP real estate, right? But I would argue that what you actually want to go further up for your top-level keyword, right, the market level keyword because what we have seen from that approach is that when you start targeting that market-level keyword is it brings everything else up. So you'll be ranking for a whole lot of keywords that you didn't even think about just because you targeted that top-level category. And then when you see that there are keywords that are sticking maybe the second page, maybe towards the bottom 9-10 you can isolate those I mean, we have the webinars at MGYB, that shows how to add power to your drive second, push that power over to the website. So I would say to you focus on that so that your website, your main brand, your entity produces as much power as possible and brings up as many keywords as possible and you add those inner pages.

The only way that I would go to a subdomain or to a separate website is if it were just a completely different part of the business that would break up the semantic relevance if it were included on the money site. Now, if it's if everything is totally related, then you put that on an inner page. And what you do is an individual schema for each one of those inner pages that relate those pages to the main brand. Look at what all of these different companies don't look at what Google does. Google definitely takes advantage of subdomains, right they go the subdomain route.

Another way you know, Apple has it all on the main domain. Amazon has a lot of this stuff on their main domain. What I would say is you get a whole lot more power, and you'll be ranking for a whole lot more keywords a lot quicker. If you add the power to the G site and competitive drive stack and push it over to the money site. Because of then everything benefits, right? Everything that that on that route those all of those inner pages when you pushing all of that power, the entire website is going to benefit, from all of your efforts. That's how I would approach this.

Bradley: Yeah, the only thing and I agree. But like, for example, the glossary site is one of the examples that he's talking about, I think that would be better suited on a subdomain like glossary dot whatever your domain is only because I think that's kind of I mean, again, you could do it on an inner page or even a separate category within the site. I think that's kind of more of a reference type thing could be on a subdomain. But as Marco said, is, if you can, if you can work with it in the existing, like layout, you know, the design that kind of stuff of the existing site, then you can, you can accomplish that with inner page stuff. But the second-best option would be subdomains In my opinion, but not separate websites all together because you want to make sure that you're continuing to tie all of those together. Structured Data could do all of that together.

This Stuff Works
Well, you have proper structured data across all of them, you're going to be tying entities together or the entity together through all those different assets anyways. So I was a good question. Very long setup,

Should You Link And Embed Links One At A Time Into The Google Site?

fences up, he says, What's up, Vince? He says, When embedding links into a Google site, is it better to iframe the sheet with the links into the Google site? Or is it better to iframe each link and embed them one at a time into the Google site? I don't know how you iframe each link unless you're talking about each individual file. So I'm not sure I understand the question fits. embedding is a good period. Like that might be the easiest answer. Margo was What do you say? I don't think I can understand uncomprehending the question fully.

Yeah, I'm fits. I don't know why you'd be looking to embed individual links, Gsite. That's what you get the spreadsheet for. And that's exactly what we do we embed the spreadsheet if you need to go to another page with the spreadsheet, then by all means and link below to everything. So that the entire again, yeah, you have to think of this as a whole. You can't break this up into little pieces and think that one is better than the other unless there's a purpose for that individual link embed Unless Unless you're pushing power from an inner page over to a money site, inner page. And that's what you're trying to accomplish with either that iframe or that link. Otherwise, there's no reason to think about it. We, I mean, literally have thousands of links on that spreadsheet, right when when when we turn it into one of our clients. And if we were to embed each one of those links instead of two

Bill taking between six and eight hours, it would take between six and eight days. So that there's no reason for that we get tons of power, the way that we do it. And the only other reason to do one, not all of them, but one will be when you're trying to isolate keyword and I saw the power so that you can push from that drive stack to the G site inner page to the companion money site, inner page.

Bradley: Very cool. Okay, uh, Jim says he missed donating last month, you can donate at any time correct Marco.

Marco: You can donate at any time before after all of the replays will be available. We have a webinar coming up on Monday. So you're still in time to be at the next live webinar. And I might do another one after because it depends on how confused people are. And I see that from the questions and from the comments and everything during the webinar, whether it needs another one, so that might be another one we already this one will be the sixth one, the one that we'll be doing Monday. So there's a lot of information. There are just so many things that we need to go into. Because of the way that we approach it is just as basic principles. But just because it's basic principle doesn't mean that it that it's simple. And it doesn't mean that it's simple to explain. And it doesn't mean that people will grasp all of these concepts during the first go around.

Yeah. That's cool. That's a lot. That's a lot of content for an all it's requested as a donation, no matter the amount, which Yes, people want to see the information like, what's actually being given away. I posted the link in there.

Back to Yeah, you mean for the prize list and that kind of charity information so they can go and take a look? Right there.

Look at it. Look at that. And we keep adding to it.

Wow. Very cool. All right, moving on.

Will A Website's Existing Schema Help Keep Rankings While Changes Are Made To Its Content And Images?

Next one looks like from Joey. He says, Hey guys, I have a client who's ranked on page one for a few keywords, but his bounce rate is high. So now he wants to change the layout and content up on these pages. As he says rankings don't matter if everyone just bounces will try and optimize the site for conversions by changing the images and unstructured data like so the content of the site basically, or the content of the page. Would that confuse Google and hurt our rankings? Well, yeah, I mean, it can't. I don't know that it will confuse Google and hurt your rankings. It will cause dancing, though. Structured Data is not enough to hold the ranking. I mean, I can't say that for sure. But it's very likely that it will start the dance if you significantly change the content or the layout the structure of a page, it's going to typically dance almost 90, you know, almost 100% of the time, it's going to dance that if all you've done is in, if you haven't changed the theme of the page much, you know that it will probably it was still likely going to dance, but it will probably end up settling in the same location.

This Stuff Works
Maybe give or take, you know, plus or minus a couple of positions. But it will likely end up in the same as long as the theme of you know, of the actual page hasn't changed much. But that's hard to tell and who can determine what you know how much how can you determine if it's changed that much, right. So the thing is, if you made an improvement, it's going to dance but then it should come back to the same location. if not better, like when it finally settles from the dance, it will likely end up settling even better if you've improved the content if whatever you've done is decreased the ranking score, so to speak, which is also possible, then it could end up settling lower than where it had originally been. So it's likely that you're going to see some changes and all that kind of stuff. But I agree that you should, you know, conversion optimization should be a focus, you know, keeping people on the site. But I do have a question before we get some other opinions in here on this. And that is, how do you know that the bounce rate is exactly is truly people landing on the page and bouncing back. And the reason I say that is because I know now it's been a while since I've done I haven't built a new website, except for my own, which is alpha land Realty. I haven't built a new website in quite some time. So I know there used to be a known bug with Google Analytics that you would add just a snippet of code to the analytics, Universal Analytics tracking code that would change what they called, what was the event, event timing or something like that. It was a way to prevent people that landed on the page.

And click the back button within a certain amount of time from being counted as a back or a bounce because they they've stayed on the page for, you know, two seconds or something like that. I can't remember exactly what it was, if I went back into my files, I could find the specific code and the parameters for what, of what it changed. But I know that there were some known bugs in that they'd like that may have very well been fixed because it's been probably a year and a half, two years since I've had to actually install that. But I know that there had been some known issues from that. So, you know, I would just question first of all, are you validated that that is indeed true bounce traffic number one. And number two, if that is the case, then you know, I do agree that you should be working on trying to keep people on the site and there's a lot of little things that you can do to make them dwell on the page or even scroll a bit, you know, those all of those things will actually prevent a bounce from triggering, right dwell time scroll depth, like those, are taking some sort of engagement, like a link click, or something like that. Those all will prevent from registering is about. Marco, do you have any comments for him or anybody else for that matter?

Marco: Yeah, the one thing here also is, is are you in a niche that naturally has a high bounce rate? I mean, your client, in essence, is right, what good is ranking if the people coming are bouncing, but that would be if you have 100% bounce rate the people that he is getting and it depends on what each person what each lead is worth. And what each close client is, is worth to this person. All of that needs to be taken into account before you make changes to a page that ranking number one for keywords. So there has to be a heat map on that website so that you can know what people are doing on your website and why they're exiting. So it before you even think about making changes right for conversion rate optimization. You have to see what people are doing on your website. The only way that you can do that is through a heat map Yeah. Now the Analytics gives you entry and exit pages and you get some superficial information. But the only way is through those heat maps so that you know where it is that you need to place your CTA is maybe your phone number, maybe your form, maybe you need a form on the sidebar, there's a whole bunch of things that are involved here this is this isn't just a simple I'm going to chase it around and see what happens now because then once you do make the changes you could even increase the boss rate if you're not sure what it is that people are doing on your website, so I'd be very careful.

Bradley: I think they would call it event tracking code or something like that I can't remember. Anyways, for Analytics, it was a known bug but

Marco: yes, I still have it but there's also a plugin reduce bounce rate.

Bradley: Well plugin that will do something exactly what automatically injects that code snippet, which supposed to fix that. But yeah, that's right. Reduce the bounce rate is a plugin. They even have a premium version of it, I believe. Let's see what schema see. Yeah, okay. Anyways, I was just trying to see if there's something else.

This Stuff Works

Can You Use The Same Syndication Network And RYS Stack For A Domain?

john says, Can you use the same syndication network and RYS stack for a subdomain? Sure, you can. I mean, think about if you have a, just assume that you're going to put WordPress on a subdomain, it's going to have its own RSS feed. Right? So you can use that I mean, again, you want to, if it's going to be the same brand and everything, there's no reason to have a separate syndication network, if it's the same brand, you know, what I've talked about in the past is, for example, let's say you've got a multi-location, local business that you're working with. Then what I like to do for multi-location businesses is have the root domain. So the, you know, company name.com, for example, would be the root domain and that's basically like generic info about the company their products and services, you know about them, that kind of stuff. But if they have multiple locations, then each location will get its own subdomain WordPress installation. And then each one of their individual sub domains, you know, or locations, which has its own subdomain site, you know, has its own RSS feed and all that kind of stuff. But we would I like to blog from the root domain or might, you know, have my my team blog from the root domain, and set up what we I always talked about having, you know, we talked about theme marrying, but you mirror the category structure to match the location. So in other words, you would create a category for each location. And then you can actually publish blog posts from the root domain that syndicate out to the syndication network, and you just make sure that they're placed within the proper location based category that makes sense so that you can do all of your link building to your sub domain through the content that's published to your root domain blog. That's one way to do it.

You have all these different locations, but you're feeding content from one source, which would be a root domain. However, you could do it the other way around where you have one syndication, branded syndication network, and you have each individual subdomain publishing content from their specific locations but into the brand, the branded syndication network. The reason why we do that is that there's no reason to have multiple branded syndication networks out there that could actually get you in trouble for being a footprint unless you made them like location-specific, or you know, in this case, could be a topical specific subdomain, syndication networks. But all of that becomes more complicated and it's unnecessary try to get results with the least amount of effort is always what we say. Right? So having one brand new syndication network that you syndicate all the content from that brand to is that is, in my opinion, the best route to go and then you would only add additional syndication networks, if needed. And as long as you know how to structure that properly to where you're not going to cause any problems. So the short answer is yes, you can and you should be using the same if it's for the same brand.

How Is The First Layer Of Breadcrumbs Determined On Google?

Okay. Now, Blake, I think you've asked this question for multiple weeks, and we've never gotten to it just because that always comes in as a late question. So he's asking, how do you how does Google determine the breadcrumbs, the first layer of breadcrumbs? And as far as I know, that should be from the domain. In this case, it looks like I mean, yeah, I'm seeing as on a mobile level, and I'm used to looking at the desktop but I'm pretty sure that the first layer of breadcrumbs is determined by the domain name itself. And the association that the domain has, like in this case, that's just showing what do they call it? The favicon image right? So it's pulling the name brand from the name the entities name of the website, right? So the name, but it's usually coming from the domain anyways, and then also that's pulling in the fabric on but again, I'm not 100% sure that's how I assume that it works market, or anybody. Does anybody have any other data for that? Yeah, I can tell him definitively that it's according to the website heart hierarchy. But you can play a little bit with schema. Now don't let Google catch you fucking with the schema that is outside the parameters allowed for structured data. But there is if you go to schema.org/breadcrumb list one word, then you'll see how you can start or give the bot an indication of what your schema should be. And if you scroll down, you'll have them the markup and microdata RDFa. And JSON LD you said was bread crumbs schema.

Its bread crumb list is there in life. Yeah, forward slash schema.org/breadcrumblist one word. Okay. schema.org/breadcrumblist. Why is this not working for me? I have no idea. Let me drop it in the chat in Slack. Oh, it because it's capitalization sensitive capital B and a capital L. okay.

That's like one of those Bitly links. You know what I mean? Yeah. Okay, cool. So there you go. You can read through this and see if there's anything that you can manipulate. I don't, I don't usually do it. But see, look at this right there is JSON-LD for breadcrumb. Yeah. Look at the use of @ type and @ID and that sets up your breadcrumbs you telling the but what your breadcrumb list is, and then what that breadcrumb is referencing, that's the ID page. Right? Yeah. Yeah. So that's kind of cool. I've never looked at that before.

I've been diving deep into all this shit, man. I've never looked at that before. Something else you could probably do. I don't know if this is what you're going after. But let's see favicon generator this one I believe it is. Yeah, I'm pretty sure this is it. One of these does a really good job. I'm pretty sure it's that one. It's the only purple link here right? I think so. Yeah. So this is the only one I think that I visited just recently. Maybe this.

Anyways, there's one of these will do. It's not this one. I think it's this one anyways, one of these, you know, if you, even if you've already got a favicon on your site, I would take the same file that you use and upload it here. And then what happens is once it generates of avocado, it creates an HTML, a list of HTML commands that you put into the header of your site that will have the fabric on display on different systems like iOS, you know, and the Android or the you know, the Google Play Store, you know, all that different kind of stuff. And so it's just a snippet of code that tells different it created, it takes your image and creates a whole bunch of different from formats or versions of it, you upload that zip file and then extract it into the root folder of your domain. And then there's the HTML directives that will tell the browser which to go to which version of the fabric on image in the root folder of your domain to go to and to display and that might actually you might be able to do something like that to get it to show up in to show something specific if that's what you're trying to do. And I don't know that that is but like these images over here, I don't know if that was what you're asking either, but I know that there's something that you probably do there too.

This Stuff Works
So, all right, I think that's it, guys. Do we have anything else because I don't see any other questions? Does anybody want to cover anything else? No, just be aware. Go to 2xyouragency.com, sign up there because it's gonna be awesome.

Yeah, I cannot say more coming next week.

Okay, cool. Well, let's wrap it up than guys. Thanks, everybody. Oops. Let's try that again.

Donate to the charity. Get caught up on what's working right now and what will be working for the next three, four or five years. It's what's been working for the last, I don't know, 15 years only. So get caught up.

I do have something we could talk about very briefly. About, I know that there's apparently like another update has occurred. Do you have any insights on that yet, because I hadn't even noticed until, as always, somebody posted in one of the groups? Has anybody noticed any dancing or jumping or bouncing? I have I'm seeing an upward trend. And because we're working it, I'm calling an entity based, worry less SEO.

Because we work on the entity we present it right with them at the unstructured data level. We make sure that the entity is also represented Well, in the unstructured data so that when the bucket and then we just spam the shit out of the bot with all of the information, tracing our entity so that it has no choice but to say, this is the best entity on earth. And then lo and behold, here we go, and it just starts giving you love left and right. So all of these people saying that Yeah, they've had the negative results they did it trapped in the tank thing, whatever. Come on over to the dark side. Come on over and take some of this medicine, because we got the cure for its ailing you. I'm telling you.

I'm looking at all of our stuff and all of our stuff that has an entity, a well, well-defined entity, an ambiguous entity, it's just moving up, I mean that the traffic that it gets us is just crazy and the way that it's reacting. It's crazy what but it may be a little bit too early to tell you right? It might settle because Google, do a hard push. This is supposed to be a big update. And then just when they start affecting some of the big sites, they start rolling it back, right. And they collect all of the data from all over the web to see what happened with it with the update. That's usually with every Google update, but ever since we came out with RYS Academy syndication Academy, we package it all up. And you know, I call it the SEO shield. Of course, we have the SEO shield packages at MGYB to ever since we started doing that, dude, I don't worry, like, all of these people are in there, they're freaking out and they're losing traffic and, and they're losing their lives. And it's like, oh, my God, the sky is falling, the sky is falling.

I'm not seeing it. I'm sorry. Now, if I were to go and test and see Yep, I could probably put something out that would get penalized. But why do that? If I don't have to if I can just shield myself from everything that's happening. And you know, my clients and whatever it is that we're working on, keep getting low. That's how I see it.

Cool. All right. Thanks, everybody, for being here. We will see you guys next week. Thanks, guys.

This Stuff Works


How Often Should You Post To The Syndication Networks?

By April

In Semantic Mastery's weekly Hump Day Hangouts episode 265, one viewer asked how often should one post to the syndication networks.

The exact question was:

Thanks for all the value you guys offer! My question: For syndication networks how many articles do you guys have ready to go so that the network is primed with content right out of the chute? Next, how often do you regularly post articles to go to the syndication network?

This Stuff Works


Do You Need To Login To Each Site In The DFY Syndication Network To Bind Your IP?

By April

In the 265th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one needs to login into each site in DFY syndication network to bind one's IP.

The exact question was:

I'm a bit confused on binding my IP. I ordered three DFY syndication networks. Do I need to login into each site in the network to bind my IP to it? And, since I ordered three different networks for three different money sites, can I use the same computer to “”bind my ip”” for all three networks?

This Stuff Works