Should You Use Unique Title Tags For A Crowded Industry Or Not?

By April

In the 273rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should use unique title tags for a crowded industry or not.

The exact question was:

Hey guys, when it comes to Title Tags for a crowded industry, do I have to have a unique one? My car dealer client is in a big city, and all the page 1 companies seem to have some variation of New Cars in City, or New, Used Cars in City. Usually I try to make my title tags stand out, but in this case should I just copy what the competition is doing? Is my focus on uniqueness even justified? I don't remember learning it.

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How Important Are Title Tags When Ranking For Maps?

By April

 

In episode 96 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the importance of title tags when ranking for maps.

The exact question was:

Hi guys, hope you're well. Got a title tag question for you. Lets say I have a lead gen property called Roofer Pro Dallas, and the keyword I want to rank in maps for is Roofers Dallas, if my title tag was Roofers In Dallas | Roofer Pro Dallas, is this over-optimized?
I know that would be competitive, but I have one like this, but in a smallish town that is not too competitive. What advice would you give for my title tag and does it play an important role in ranking in the maps? Thanks

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