In episode 247 of our weekly Hump Day Hangouts, one participant asked if having multiple syndication networks, drive stacks and GSite is enough to get decent trust flow and domain authority in ranking for national keywords.
The exact question was:
I'm trying to rank for national keywords. Will ordering multiple syndication networks as well as drive stacks+gsite be enough to give me decent Trust Flow and Domain Authority? Or, will I have to use other link building tactics?
In episode 173 of our weekly Hump Day Hangouts, one viewer asked if the DA and TF of an aged expired domain increase if a better aged expired domain is permanently redirected to it.
The exact question was:
If I buy an aged expired domain with decently high DA and TF numbers to use for a local lead gen site, and I buy another similar expired aged domain, just a little bit older, and use it for a permanent 301 redirect to the first domain, will the first domain increase its DA and TF metrics to match the sum of the two, or at least be increased somewhat, and if so, by approximately how much?
Hernan: Alright, we are live. Hey everybody, this is Bradley Benner with Semantic Mastery. I'm just kidding. This is Hernan Vasques, how are you guys doing? We're taking over the weekly SEO Q&A called Hump Day Hangouts for the 22nd of February today because our beloved Bradley, and the good old Adam, they are out there in Dallas right now for the Funnel Hiking Live. So I'm pretty sure that if they could, they would join. They will probably join later on if they're not too in depth in a conference or whatever to say some comments, but in the mean time we're taking over. So we have a bunch of announcements. We have a bunch of questions today, but before going in, I want to say hello to my two partners, two friends here. Hey Marco, how are you doing?
Marco: Hey man, what's up? If I can just change what you said a little bit. We're not taking over HDHO. We're actually taking over the world.
Hernan: Right. There you have it. More to come, more to come, because we're going to talk a little bit about that in a second. And there's also Chris, how are you doing Chris?
Chris: Doing good here.
Hernan: Alright. Okay guys, so we have a bunch of questions, but before I just wanted to make a couple of quick announcements. If you haven't done yet, and you haven't signed up for the Vita PowerHouse Video Series that we have put together, that I have recorded and we put together with Adam. It's super super interesting. We shared a lot of interesting information over there, so if you haven't done yet go ahead and do so. I'm going to share the link on the events page so that you guys can join and start checking out that series. That video series that I recorded with the help of Adam and it's basically, it's a lot of good information. Some of it, you guys are already familiar with. Some of it maybe you're not, because we go in depth about the importance and the opportunity that we have as marketers using video marketing, which is huge. Semantic Mastery is built on the basis of video marketing pretty much.
Then it go about different businesses that are also using and leveraging that power. And the funny thing about it is that I read something crazy like 20 percent or something, not even that, like 12 percent of small businesses across the USA are using video marketing to promote their services and products. And they're not using YouTube, they're not using Google, so basically that's one of the reasons why we created Video Powerhouse. Which again, we are re-launching really really soon.
It's going to be a super limited launch. Okay, guys, so it's going to be a super limited launch. We are only going to take so much people in and then we're going to close the gates because we don't want to stress or over stress the networks and we have been working hard for the pass 12 to 18 months, I would say, with the guys at SERP Space, so it's going to be killer. Again, there's a huge opportunity for each of us to tap into the market, so I would suggest you go ahead, sign up for that video series, and also pay good attention to your email for the next couple of days. I would say for next week in particular because we're relaunching Video Powerhouse, it's going to be good. We have a lot of websites and it's super super super powerful. So, that's one thing.
The other thing is that if you guys do not know already, ECVSL 3.0 is launching shortly and you know, I've been using ECVSL I would say for the past year or so, and it's super super interesting for the guys out there that need to realize a solution when it comes to creating video sales letter. If you guys been following us around you know that we have been using video sales letters for pretty much all of our products and you don't have to be this interesting. You do not have to be, like, a digital marketer or you do not have to be in a digital space to use a video sales letter. Again, if you combine the power of YouTube and video marketing with a really good video sales letter that you can rank on Google and YouTube, you can have a killer combo. So video sales letters you can use them for sales of local services, digital, physical products, whatever you want to do.
The reality is that there's kind of, I feel that sometimes there's kind of these technological … I would say that you need to use a lot of tools to get a really good video sales letter. Well, actually, ECVSL solves that, and that's exactly what I've been using it for over the past couple of months if you would, pretty much all of last year, because it makes creating video sales letter a really good process and easy to use et cetera, et cetera, for the guys that are not technical out there and you don't want to be using, I don't know, Adobe Premiere or whatever you're using for video editing or you do not want to hire a video guy.
This is a good thing, and there's a bunch of advancements when it comes to the 3.0 version, like, for example, right now you have speech to text video creation, you have an embedded … it's interesting, you have an embedded audio recorder within that software, so you do not need to go out or bring your audio from another software. You can do it within video sales letter and there's a bunch of other things.
Another good thing is that you can do this new kind … They call it kinetic style videos, which are moving fonts, if you would, within the video which are really cool for engagement and they grab a lot of attention. And I've been seeing more and more products and services being represented and being … and using this kind of video. So, there's a bunch of advancements and it's pretty inexpensive for what it does, so I'm going to also put the link here so that you can join. It's SemanticMastery.com/ECVSL, SemanticMastery.com/ECVSL and it's there on the events page as well.
So, that's that. Then another thing, another announcement that we had is that we're moving forward with the traffic agency. We mentioned it briefly last week. The idea of a traffic agency that could … Because we have a lot of people actually wanting to implement PPC, mostly Facebook campaigns, Facebook PPC and YouTube ads initially and then Ad Words PPC as well. We will be moving forward.
If any of you guys are needing to get those needs covered, the paid advertising or the traffic cover, just ping us. You can join as a beta testers, if you would. As Adam put it last week, it's not like … we're going to be taking it over from a professional stand point but we need to build the entire structure. That's why we're taking in at-cost, beta testers for the services. Just ping us at [email protected]. That's going to be good.
Initially we're going to be starting with, I think, Facebook advertising and YouTube ads. Then we're going to move into PPC in general, retargeting, maybe email marketing. We have our resident email marketing expert, Chris, over here so that's something that we're planning to do as well.
Marco, I know that you have been deep in the lab, man, over the past several weeks. Do you want to tell us a little bit what's that all about? I know that you're happy; I can feel it in your voice.
Marco: Yeah, I mean, it's incredible. We discovered that GSA still works. We made actual garbage spam links work. Not saying how, that's coming. I have to keep something under my hat. I can't reveal how, but it still works and it still works really well because we hit, just today, number one in a major metropolitan area for a hyper competitive keyword. I mean, we're not going after these long tail keywords that hardly anyone wants where there's hardly any money and say, “Hey, look, we can rank for this.” How 'bout we show you how to outrank Angie's List, Yelp, how about that? When was the last time someone was able to say, “Yeah, we were able to take them down”? You don't hear that very often. We've be able to do it. We're just looking at the test. As you know, we're continuously testing, we're constantly in the lab and we're just searching different paths and ideas, and the only way you can go from theory to practice is through testing, right?
‘Cause I see all of these people posting all of this garbage that people believe in all of these different groups. These masterminds, these gurus, and now we have these child prodigies, these young guns that are supposed to be coming up and they're supposed to be the shit and can rank anything, and they're feeding people garbage. It just amazes me that people fall for it. What we give you, we test it and we test it on our own stuff. So that's what you get at the end. You don't get something that we have no clue whether it works. We're actually checking everyday. Every single day, we're in there and looking and seeing how to improve it, and how to rank even better, and how to eliminate the competition. That's what we're after. Domination, total market domination.
Hernan: Alright, very good. Very good. We're eager to see what you guys can come up with, so that's going to be a lot of fun. Alright, so if that's it with announcements, we have a solid 50 minutes of questions that we can go through, so I'm going to share my screen real quick. I'm going to lose you guys for a minute when I do, but bear with me for a second, so alright, there we go.
Just let me know when you can see my screen.
Marco: Yeah, we're seeing your screen now.
Hernan: Okay, very good. So, let's jump right into questions.
Well, Ben, yeah, from a theoretical standpoint, that is correct. The reality is that the link profile from a deleted domain does matter when you're doing a 301 redirect. THat's why we suggest that when you're doing a Switchbox and Switchbox SEO domain, like purchasing a domain strictly for doing a 301, I would go with a blank slate domain. A virgin domain that hasn't been touched before. We're saying that because the only reason that you're actually buying that domain is because you want to have detachable [inaudible 00:11:58], meaning that you want to point to target A today, but tomorrow you want to point it to somewhere else. Or you want to kill it.
However, the history of that domain and if it has actual back links, it will skew your results. It will impact your results. Okay? That's why we are saying that if you're trying to do this strictly from a Switchbox SEO … from a Switchbox SEO perspective, that is doing this from a 301 perspective only, I would go with a completely pristine, new domain that you're positive hasn't been used before.
You can go for a … you can use a main queuer, but that's not relevant actually. What's relevant is that it's a 301, that it's a pure 301, not a 302 or whatever other thing you're trying to do. It's a pure 301, number one. And number two, all of the history of that domain needs to be blank. Even better if it has absolutely no history, you know. Because again, the links and the history of that domain will impact in the 301 that you're doing. You know, in the target. You do not want that. You want it to be kind of a mirror, if you would. You know? Or a Switchbox, a real Switchbox.
After pointing safelinks with high [inaudible 00:13:25], that will transfer through, is that correct?
Well, a portion of it will transfer. Not 100% of it will transfer because there's some links you lost on the 301. That's my experience, anyways. But after doing that, most of it will transfer, but only if the main, again, is a blank slate. It has to be a brand new domain. Because again, the link profile will matter if you're doing the 301. Do you have any comments on this, Marco? Like, on the 301 side of things?
Marco: Yeah, I'm a little confused by the question. If it's simply to mirror the [inaudible 00:14:01] where it's a straight Switchbox, then yeah, you're better off just buying a domain and making it brand new and mirroring whatever website it is that you're redirecting the juice at because the purpose of this is to be able to shut it off at will. Or to point it at another website, a PBN or whatever. THat's the purpose of a Switchbox. If that's what he's talking about. And if not, then of course the link profile is going to matter. It's going to matter a lot. Because if you have garbage links, that's what you're passing through.
And so, yeah, that's going to make a big difference. It doesn't have to have the main keyword because it's a 301. I mean, you're going to take everything that … on the website that you're pointing at and you're going to build it on the website that's going to be the 301, and then you're going through the 301 page by page. And then you're going to do all of your SEO through that 301 for protection. That's how I'm reading this. That link profile, that's what throws me off. Yes, that's going to matter, but it depends on what it is that you're doing.
Hernan: Right, yeah. I guess it depends, Ben. If you're purchasing a 301 because you know, we have been using Bluetooth batteries to purchase these domains that have great backlinks, but we are searching for that link profile. Even if it is one backlink from CNN, for example, or Wikipedia, you know? So, yeah, it does matter.
Registration Level Redirect Vs Hosting Level Redirect
Well, good question. In my experience, the .htaccess redirect is faster to pass link [inaudible 00:15:58]. I don't know why, but I've seen results faster, and I've seen a couple of people actually reporting back the exact same thing. You need to be careful with the registration level redirect because sometimes, as I mentioned before, it's not a pure 301. For example, in GoDaddy. You know, GoDaddy, if you redirect, they will not give you advanced redirect options, like [inaudible 00:16:20] for example. So GoDaddy will give you a 301 sometimes, and a 302 sometimes, you know what I mean. So if you want to be 100% positive that you have a 301 redirection in place, you would be better of using .htaccess or hosting level redirect, you know.
I'm not sure what you're asking here. If you're ranking a video and you want to do like a direct save to it, I would still purchase there cheap domains, like .xyz or .link domains. And you have a bunch of new domains with new extensions that you can use. So, I mean, you can just spend like one buck per year per domain and have a complete Switchbox set, if you would.
Do you have to bother with a 301 redirect? You can point save direct to a video, but as we always say, if you deem your video worthy, or your channel, and you are doubtful about point and save directly to video, I would do a 301. You know, just put a 301 between, and that's pretty much it. Then you can detach if anything goes wrong. So, we hadn't had any issues with save directly to videos, but again, so far. We don't know what's going to happen six months or even three months down the road, so in any case, you should just use a 301 redirect.
Marco: Yeah, if I'm doing YouTube, I usually make YouTube 301.
Hernan: Mm-hmm (affirmative).
Marco: I make YouTube. So I'll do the http to hctp, right? Cause it redirects to https. I just make sure that it's a 301 and not a 302. And then spam it that way.
Hernan: Right, right. Also, “Marco, great Facebook post. Great article. I think I'm starting to get my head around SEO. Working on becoming a Mastermind member soon.”
Thanks Ben. We'll be eager to have you on the Mastermind. What post is he referring to, Marco? Did you make a post recently?
Marco: How they're not mutually exclusive. How they react differently but they can be used for the same purpose. So, I did a post about that because there was some questions about whether to even do RYS, if I remember correctly. So I went in and I posted. It turned out into a really long comment. And so I thought it was good enough to post in all of our groups. So, sometimes I do that. I'll start flowing and writing and explaining why, and then I'll just go and share so that anyone can benefit.
Marco: We do that all the time. Not drive sites, of course, because that would deprecate it. There … you can no longer host sites in drive. But you can do G-sites, and we definitely, all of the time, use them as Google My Business. I mean, you're stacking Google properties. Why would … the question would be, why wouldn't you put-
Marco: a G-site, where you built it the way that we do, right. To make it look good, and we put the CTAs in place, phone number. Everything's in place for conversion purposes. And so, yeah, it's an excellent companion to your Google My Business.
Marco: So like … [crosstalk 00:20:47] Let me just go [crosstalk 00:20:49]. What happens is, if you order building from us, when you order the drive stack, the VA will go in and set up the drive stack. Once that's done, it gets turned over to the link builder, and he knows exactly what to do. You have to remember, we've been doing this for over a year now. The [inaudible 00:21:10] fee services. So the process is pretty much like auto. One VA does his thing, gets turned over to the link builder. The link builder knows exactly what to do and to which properties, and which amounts. And the trip rate. And so that's how it's done, and then once it's all done, I think that a partial report is done on the link building that was done. So you get all that.
Hernan: Right. Yep, that's basically it. There you have it. So we build links to pretty much everything. That's the main idea, no? That's the main idea.
Well, good question, Earl. I'll give my input and maybe Marco can chime in on this too, but the way sub domain works, is that they are kind of different entities, you know. They are taken as different entities and it would all depend on how your website is set up. So, for example, on some websites, like some templates or some website builders, for example, they will have the mobile version set up automatically. So if the browser detects, or the website detects, that you're visiting from a sub domain … from a mobile phone, sorry, you'll get automatically redirected to the m dot version. So that's kind of how it's working.
Now, what you can have is a completely html, or whatever it is, like strictly mobile version, like mobile template, of the website on the m dot version. That is, that would be a completely separate [inaudible 00:23:13] dot com website, with a mobile theme. That's being kind of deprecated, as far as I know, because right now with responsive themes and responsive landing page builders, like ClickFunnels, LEAP pages, whatever you're doing, they're all responsive. So you do not need to have an m dot sub domain anymore for people to get redirected. That used to happen when we didn't have responsive themes. Usually the websites used to look like really really bad on mobile. But that's not the case anymore, because again, you can visit the same webpage from mobile and desktop and tablet PCs, and the theme will be optimized for the width of the screen.
Now, with that being said, what you can do is to actually build links to the m dot version, you know? You can … If it's a completely separate entity, meaning if you have the ability of going add schema, maybe add the amp plug-in that we have developed with Semantic Mastery, or have access already to a mobile page on that sub domain, I would strongly suggest that you do so.
Because again, if you want to do Maps placement and visibility on mobile, you need to understand now, Earl, that I would say, 60% of the traffic that goes through Google or Facebook is mobile. So if it's treated differently than the main domain, meaning that you have the ability to actually go in and tweak the code from that sub domain, you can build links. You can treat it as an additional property. As we would … As I would, for example, if I set up different money sites on sub domains, I would treat them completely differently. Of course, if you focus on getting the url site to run, that will benefit the sub domain and vice versa. That's why sub domains are really really powerful. So I would focus on building links and local directories that can point back to the m dot version of the website, but that would be sort of a short term approach.
A long term approach, I would definitely start educating your local clients to get a responsive domain and a responsive theme, sorry, on the same domain so that everything falls under the same domain and you do not need to do sort of two SEO campaigns, one for mobile, one for desktop. Does that make sense? Do you want to add anything to that, Marco?
Marco: Yeah, if by Maps placement, he means ranking in the [inaudible 00:25:57], that has absolutely nothing to do with whether the website is mobile friendly because all G-sites, which we're totally ranking, are not mobile friendly. If you haven't noticed. And we constantly rank in the three pack. We're ranking the Map. And we're ranking the verified Google My Business Map. And we're sending them to a specific … back to the G-site actually. Or it could be to whatever landing page you want it to be. So, from what I read, there's different things going on here. If you're trying to rank in Maps, you're trying to rank the Map, not the website.
But what you could do is send them, as you mention, to an m dot website, dot url, dot com. And have that m be an html … really light, super fast, loads … eye blink. And, what you would have on there is a click to call button or whatever. But you could have that same thing on your G-site or whatever. Or actually, I think you sometimes get that on the Map. So there's different things.
As you said, if your website is responsive, then it obviates the need for the m version because Google's going to see it as mobile friendly. You can do the test. You go right to Google and test whether it's mobile friendly now. So I don't see any reason for an m version unless you want to send people to a specific, really fast, html landing page where they can just go in and take the action that you need them to take. That would be my take on this.
Hernan: Right. Yeah, I agree. [crosstalk 00:27:49] Mentioning the mobile friendly test. It's been around for a while, so I'll put it here on this page so that you guys can check it out, and you can input your url test here and it will tell you if it's mobile friendly or not. If your website is not mobile friendly, you will also get a … I think you will also get a note on Webmaster Tools, “You need to improve that mobile friendliness”, if you would. Because again, the results on the mobile side of things, and the desktop side of things, you know, they have been different and different. Even more different as we go by.[crosstalk 00:28:23]
Marco: Just one last thing I want to say. If it's mobile friendly, and it's still slow, then you can run into problems. Which is why you might want to have an html landing page. Just something just super fast, and that'll take care of some of the speed problems that you're running into. I would also recommend, if there's speed problems, talking to Clinton Butler, 'cause he's a master at website speed. So those are the things that I would recommend regarding. It depends on what he's doing and why.
Well, yeah. We have been mentioning that, briefly, we still recommend building sites out of sub domains. The blog dot site dot com strategy works really well. However, and as we keep saying, we keep repeating, anything worth your while should be protected. So if you have a client website, for example, or you have a really good money site, or you have a really dear project. Or even if you're doing a blog for your wife or your girlfriend, believe me, I've been there. If you try to spam a sub domain in those cases, it might work right now, but it won't work, maybe won't work, six months down the road and your website will get penalized. You know? So that's why we're saying, “Treat it with with care. Be mindful of the longtime approach.”
The blog dot site dot com strategy works really well when your main website is not a warper site. When you have a client, for example, as Earl had, a client that comes with another technology, or a custom PHP website, or an html website, and they want you to go ahead and optimize that, and to be honest, I don't have the time to learn a completely new technology. I'm really good with WordPress, and I'm fine, I'm comfortable with WordPress, so what I would do is to just tell them, “Yeah, you need to install a sub domain, a blog on a sub domain”. I have a client right now that we're starting to work together. I'm helping them optimize and develop their website and their website is completely customized, and they're trying to get me to go into their CMS and see how we can start building a blog, and say, “No, no way. You need to install WordPress on a sub domain, and we'll go from there.”
So the changes to this strategy, you know, there's not many changes, but be mindful that any spam could come back and bite you in the future. So again, you can use 301's. You can use tier link building for that IFTTT with sub domain. You can syndicate [inaudible 00:31:32] IFTTT network. There's a bunch of things that you can do to protect that sub domain. If you have a trash domain that you want to test, go ahead. But nothing worthy.
Marco: First of all, he's absolutely wrong. Google is not killing off My Maps. As a matter of fact, it was just redone last year. What was incorporated was the MapMaker app. So I think he got the two confused. My Maps is what's being used right now. It's going to continue to be used. We're going to continue our RYS stacks with My Maps and doing all of the awesome things that we do through the My Maps. So John … And if you are in RYS Academy, this should have been posted in RYS Academy. By the way, because now people are going to think that RYS stacks are going to stop working because Google is killing of My Maps, which again, is not true.
Okay, Bryan, great question. And it's funny, because, you know, we have been talking about the opportunities you have using video marketing for your business earlier on, and I strongly suggest that you go ahead and submit and sign up, rather, for that video series because over there we chat to that particular topic. You know? Video marketing.
Now, there's a bunch of benefits using video-based blog over typed content. Number one: videos, they're far more engaging, as you're currently stating. When you see videos, when doing videos, when producing videos, you can reuse the content over and over again. We are a testimonial of that. We are the example of that because as much as we would like to post more often on Semantic Mastery's blog, all of us are quite busy right now. So what we're doing is to transcribe, you know, Hump Day Hangouts, and we have that posted beneath the video on the website. And that's pretty much, yeah, what we're doing when it comes to video to [inaudible 00:34:16] for the blog, rather. You know?
So, what you need to understand is that video marketing and video production has a lot of benefits. One of them, again, being the possibility of reusing the content. Like transcribing the content, you will have your content needs covered for the blog. You can rip the audio and upload them to SoundCloud, for example, and create a podcast. You can take still shots of the video and if you're good with Photoshop, you can upload those to Facebook, Instagram, I don't know. Whatever you want to do, you know? So that's number one.
Number two is that I read, doing this research for the Video Powerhouse series, that 62% of the queries have videos on page one. Sixty two percent of the queries, the search queries on Google, have a video in it, you know, on page one. And you will have an increase of 32% on the click through rate if you start using videos, and if you get a video ranked on page number one of Google. Not only that, but Google is the number one search engine in the world, and YouTube is the number two search engine in the world, so if you have a video ranked on YouTube and you have a video ranked on Google, just imagine the possibilities and the amount of leads that you can get.
So it's not only about posting those videos to your website, but it's about the additional traffic that you can get from the video if you are uploading them to YouTube, for example. Because, again, you can rank on YouTube. I have a couple of videos ranked on YouTube on my own channels. Semantic Mastery has a bunch of videos on page one of YouTube. And those videos can bring a ton of traffic, you know, to Semantic Mastery blog, to [inaudible 00:36:06], et cetera, et cetera. So that's another of the benefits.
The third benefit is we have yet … I have yet … I haven't seen any kind of video, like other video blogs [inaudible 00:36:24] whatsoever. Yet. You know? I haven't seen any video blogs [inaudible 00:36:30] whatsoever. Yet. Again, yet, because we don't know what's going to happen six months down the road. The reality is that Google loves Google. We're using RYS Academy, which are all pretty much Google properties. Going nuts with that. And YouTube, it's another property that we are optimizing, that we are using to get traffic. But also, Google loves YouTube, so I haven't seen a video blog like a blog or a website that's completely about videos. Okay, it hasn't got anything else. Like no text, nothing else whatsoever. But videos, [inaudible 00:37:10], getting the index.
So if you have the opportunity, Bryan, to make a blog based on videos, I would strongly suggest that you do so. I would also strongly suggest that that you go through the video series that we recorded because, again, there's a huge opportunity and a lot of small businesses missing out. And again, you do not need to go through the whole process of creating a professional video. If you have a smart phone, if you have an iPhone, if you have a Google Nexus or you have like a new Google Pixel or whatever. If you have an Android phone or an iPhone, you have a small recording studio in your pocket. So you do not need to go in debt to hire a video guy or video crew, et cetera, et cetera.
Also, if you're camera-shy, which could happen, and you're not tapping into that because you're camera-shy, you could just record the screen, with Camtasia, ScreenFlow. Or you could even hire an actor on Fiver to go through that. So, you know, if any of you guys listening to this now is not going through the “trouble” of producing videos for your business and using videos to leverage your business and the traffic, you're really missing out. And there's a window of opportunity right now. That's exactly why we created Video Powerhouse in the first place because we see the opportunity. Again, one of the foundations of Semantic Mastery's success are Hump Day Hangouts. And guess what? We're using YouTube live, like YouTube and YouTube Live, at the same time, on Google Plus. So that's one of the foundations of Semantic Mastery and I think video has a lot of potential.
And if you have the opportunity to go ahead and make videos for your company, Bryan, you need to squeeze every last drop of traffic out of them. Again, you can reuse that content over and over again. And from one hour of our time every week, we are having a ton of results. Again guys, sign up for Video Powerhouse, for that series. Go ahead and pay close attention for the launch because it's going to be a killing. It's going to be a killer. How many, how many … Well, I don't know if we can actually disclose this, Marco, but about the amount of websites that we have right now on Video Powerhouse. I don't know if we can disclose that.
Marco: Sure, we can. Sure, we can.
Marco: We have around 3000 primary domains, spread throughout categories, right. They're all categorized. So you'll be able to go in there if you're in business, if you're in whatever. There's some things that we won't take. Porn and that type of crap, we won't accept it. There's a human that will actually go through your video and make sure that it doesn't contain anything that we're not permitting in the network, number one, and that it's English, number two. Right now we're only taking English. In the future, we might do something with other foreign languages. As of now, 3000, all in categories.
To add to that, we're at around … I think we just broke 600,000 in the secondary embed network, and again, all categorized. And we have sub-categories. So, more than likely, you're going to hit your niche. If we don't, then we still have a General category, where we have, I think it's around 800 domains, 800 primaries. Of course, in the primary embed network, we are building. The build team is busy throwing IFTTT networks around it so that one will actually turn into around 20 embeds, correct? Because it goes into the main domain, then the IFTTT network will take care of spreading the love around into the IFTTT network. So think of all of the damage that you're going to be able to do using that. You do that, then you go into the secondary embed network then add additional … Ah shit, I'm sorry, I just blanked out. Relevant … sorry, additional relevancy, right?
Marco: With the additional embed network. I blanked out for a second, sorry. But yeah, I mean, it's something that we've worked at really, really hard. It's not just a re-launch. It's something that's totally new and unique and totally different from what it was. What I would say to him, also, is if 62% of results show a video, it doesn't mean that it doesn't show a website. Right? Or some other type. So there's actually a double opportunity. There's opportunity to rank a video, and to rank your content. We use, sometimes, right, we take up four places in the top ten with different methods, and different properties that we use.
So 62% show video, 38% won't show a video, so you're still going to need content, regardless. I say, to just hammer this home, do the video, and then just get it transcribed and you have the content. Very simple.
Hernan: There you have it. There you have it, Bryan.
So before I let Marco, I wanted to give my two cents here. Topical trust flow is still a measure that we pay attention to. Not … We haven't been married with any metrics at all. We have been saying that trust flow and topical trust flow they have been showing better results for us, but that doesn't mean, Chad, that you should be paying attention only to that in order to show if an entity has authority or not. So for example, what's the history of that entity? What's the ranking of that entity? How many pages are indexed on Google? How much traffic that entity has?
A great … For example, when I'm looking for web 2.0 networks … when we are looking for web 2.0 networks for example, for IFTTT Academy 2.0 update webinars, we go through SEMrush and we input those networks. And we can see on SEMrush, we can see the ranking history, if you would. So for example, Pinterest is killing it and you can see, if you go to SEMrush.com, you can see you can input Pinterest.com and you can see there's a bunch of page rankings from that domain. So that's telling you that it's “easier” to rank, thanks to that. So there's a bunch of things that you can check, Chad, and that's where the whole [inaudible 00:44:28] comes to play, and I'm gonna leave Marco to talk a little bit about this too. So, what you think, Marco?
Marco: Yeah, you know, from what we've been doing, we build our own [inaudible 00:44:42], so to speak, with IFTTT or with syndication. That's what we're doing. Because we go into websites and web 2.0's that we know are trusted and authoritative, without regards to the topic. Because, Facebook, there is no topic in Facebook, it's multi. Correct? But there's also other things. This is where …
When I take on … I don't know how much of this I should be talking about. But when I take on a coaching student, I charge a lot of money, right? But the one thing that I try to teach them is to think outside the box. You can't get … you can't pigeonhole yourself into relying on Majestic. What if they're absolutely wrong with their algorithm? What if … They're all guessing at Google's algorithm, and nobody knows Google's algorithm except the people who work on it, man.
And so, what I say is, say you're in the home construction industry, or any type of home service, correct? And you want to quote authority, for example. So we don't recommend doing wiki because that's what everybody does. So I try to go really broad, right? I try to go … Okay, architecture. Architecture is totally relevant. So I'll do a quick search on architecture and I'll come up with MIT, with the architecture school. With the School of Architecture. And there's a website called, “architecturaldigest.com”, which is considerably authoritative. And I'll look at their … If I can get … I'll quote … excuse me. I'll link to MIT. I know I probably can't get a link out of MIT, but I'll try to see who is linking into MIT and see maybe I can get a link off of them. See which of those is relevant to whatever it is that I'm doing.
Now, coming down a little bit further, and I always say this, go to This Old House. Go to Bob Villa. Go to Home Depot. Go to anywhere where you can maybe drop a comment, a good comment, a quality comment. Something that adds value to the conversation that's going to stick. That the MOD won't get rid of. Just wherever you can, something that's relevant, so that here is where you should be. And what you take from this is that it's relevancy that we're after, not so much metrics, because we know, because we've done it, that you can inflate metrics to whatever you want just with pure spam. But the relevancy, that's hard to fake, because you know that these websites, these are trusted and authoritative in the niche. That's what we're after.
Hernan: Right, right. Okay, so let's see. Jordan is asking, “Who can eat the most brisket tacos?”.
[inaudible 00:48:04] going to run to market, have an experiment on this. Go ahead, Jordan. Let us know of your results. That would be fun to see.
Ken says, “When embedding a map on a web 2.0 post, is it best to just embed the map by itself like what we do with videos, or is it best to have content too?”.
What do you think, Marco? What does your experiment says about this? Do you have any piece of content?
Hernan: Or just the map?
Marco: We do special stuff to the iframe.
Hernan: Right. Right. I would suggest that you vary it a little bit, Ken. I would say that, when you do for example, like a video, on Video Powerhouse for example, we would add a link back to the video and a link back to the playlist or the channel, whatever you decide. But we have no text whatsoever, because again, we are aiming to protect the networks, and also to protect the videos. So that's why we don't have any text and it backlinks to [inaudible 00:49:07] whatsoever at all. But you can vary it a little bit and let us know. Marco has his secret sauce to get that going.
Marco: By the way, we keep mentioning Video Powerhouse and we don't mention Maps Powerhouse.
Marco: Which is totally available right now inside of serpspace.com.
Hernan: Yeah, yeah, good point Marco. Good point. Yeah, Video Powerhouse again, and we had … it's sister would be Map Powerhouse, which that could be a big launch on its own soon. Okay, so realize it's available right now, it's available right now, but we don't know how much more before we actually go in there and revamp it.
Alright, so I think we're really good with questions. Wow, that was a good one. A bunch of people say Video Powerhouse link is not working. Earl, Valerie, please check again, because I don't know, maybe serp space is acting up a bit strange, because sometimes it will open, sometimes it won't. So go ahead. If it isn't working, just drop us a link, drop us a ticket to Support at Semantic Mastery. We'll hook you up with the link.
Bryan says, “Congrats at beating Big G and Yelp.”
“Links to your video to learn?”
Please see, yeah, Bryan, it's over here.
“Yes, I can, but my idea is to have better serp stuff”.
I'm guessing that means to the video topic that we touch base on, and yeah, definitely, definitely. If you can get a video rank on page number one, you can actually get additional properties, you know? As Marco was mentioning. And that's exactly what we're doing when we're doing RYS Academy, when we're doing IFTTT Academy. Like, we're having a lot of page one rankings thanks to that, and your video will be no exception.
Marco: Yeah, I mean, we can talk about stacking iframes because when you do video embeds, all you're doing is you're iframing the video into whatever property you're doing, which we've proven, we've shown, that the juice flows through the iframe back to the origin or the destination. So with the destination being YouTube, the signals that Google is getting is that someone is publishing the video. And so Google loves that because Google loves itself. Right?
Marco: Same thing with the map iframe. The map iframe on your property or any other property goes back to wherever it is in drive, wherever it is in the GMB list, whatever page it is, everything will flow there. And this is the beauty, this is the beauty of RYS Academy, guys. We are inside the belly of the beast. We're in there, and good luck getting us out. ‘Cause we're in there. We're tickling stuff, man.
Hernan: Yeah, that's pretty cool. That's pretty cool. Yeah. Good times, good times.
Marco: Carson just asked a question.
Hernan: Yeah, Carson, Carson asks, “What would you suggest for getting more local clients?”
Well, Carson, it's kind of a broad question. It's kind of a broad question, but Bradley actually, he had the video mail, the vmail prospect team course revamped, but it's gonna be strictly for Video Powerhouse users. So if you get into Video Powerhouse, you can get that course. But I don't think it's going to be available for the public unless we convince Bradley and Adam otherwise. But initially, that's a really good starting point. That's a really good starting point because again, that will show you step-by-step how to process those local clients, how to reach out to them, and it's a really cool strategy. But again, Carson, you need to be part of Video Powerhouse. So I would suggest that you wait until the launch of Video Powerhouse so that you can get that and then you can rank those videos that you're doing for local clients using Video Powerhouse as well.
Marco: I would add that we're on episode 120 of Hump Day Hangouts. That means 120 hours of information. Imagine that. 120 hours of answering questions is available in our YouTube channel. It's youtube.com/semanticmastery. Go there, go to the channel search, and just drop your question. Or do the search, “how to get more local clients”. Or just do “local clients”, and you'll see how much information comes up just from that. While you're waiting for Video Powerhouse to open, and you should be one of the first in the door maybe because it's just totally going to kill.
Hernan: Yes, definitely.
Marco: We keep getting into it, but we just put on so much work, so many hours, so much time, so much money that … How long have we been talking about it, since we started?
Marco: We've been at this for months and months, just redoing. I think it was April of last year.
Marco: April or May when I took over, and we decided that we needed to redo it. So think about how much time, effort, how much work, how much money's been invested, into the back ends so that this works for you guys who are doing video. Not only doing video, because this can complement, of course, your website because iframe on the website or YouTube … People watching the YouTube video if you've done your cards correctly, if you've done everything, will click over to the website. So it works, just everywhere, to bring traffic back to your website. Or whatever property it is that you have. Wherever you want to take action, you can lead them.
Hernan: Alright. Okay. So I think that's it. Thank you, guys. It's been a pleasure, it's been amazing. So thank you, guys, once again. We're gonna end pretty much near so let me turn off the screen, turn off …
Marco: [inaudible 00:55:39] music for Hernan.
Hernan: There you have it. Okay.
Marco: Hernan looks like Bradley.
Hernan: Yeah, for some reason, yeah. If I turn off this, I look like Bradley. If I don't, there you go. All right, guys, thanks a lot for being here tonight, for being here today. It's been a pleasure. Thanks Marco, thanks Chris. And you know, peel your eyes, peel your ears 'cause Video Powerhouse is coming and it's gonna swallow the market on its entirely. So thanks you guys. We'll see you tomorrow.
For those of you who are on the Mastermind, you will also have Marco, Chris, and I present over there. And the rest of you, we'll see you next week.
Marco: Yeah, I've got some good stuff for the Mastermind, guys, tomorrow, so …
Adam: Hey everybody. Welcome to Hump Day Hangouts. Today is, of course, episode 104. Woo hoo! Sorry for the up the nose shot. I'm on my laptop. I'm in Toronto this week and we got people all over the place. So before we get into the celebrations here, let's go down the line and say hi. So Chris, how's it going?
Chris: Excellent. Great to be here. Exciting episode today.
Adam: Yeah. No kidding. Hernando, how's it going man? Where you at?
Hernan: Hey guys. What's up? It's really good to be here. I'm in Florida at the moment. I'm in Boca Raton, so I'm enjoying the nice weather over here and I didn't want to miss the 104. It's quite a milestone and I'm really happy to be sharing it with you guys.
Adam: Oh yeah. Marco, what's up, man?
Marco: Man. Episode 104. Lots of good shit in store today, man. Lots of good shit in store for our followers, the people who are always with us, the membership, just everybody. We've got tons of good stuff.
Adam: Outstanding. Bradley, how's it going?
Bradley: Awesome. 104 man. Two years we've been at this. We've only taken one week off in 104 episodes and that was a scheduled week off. In fact, next week we're going to be down in Panama, all meeting each other for our annual corporate meeting and we were debating whether we were going to have Hump Day Hangouts next week or not. But we are going to have it next week, just so you guys know. It will be episode 105, but we're all going to be in Panama, probably half shit-faced. So it's not going to be like a regular Q&A hangout next week, guys. It's just going to be, literally, a hangout next week. We're going to come on. We'll be sitting by the pool, drinking things with little umbrellas in them. We'll be hanging out and just having fun next week. Just be aware that next week we're not really going to do Q&A. It'll just be kind of like us showing off in Panama.
Adam: The kinder, gentler of the hangouts.
Adam: All right, well, I've got a couple of announcements real quick. For those of you who have joined and are checking out Local Kingpin and Maps Kingpin, good on you. We've got a lot of good feedback already and we do also have a webinar for that. So if you're wanting to find out more, I'm going to put the link up in a minute here. Actually, I'm going to do it right now while I'm talking. That's going to be next week, okay? So if you want to find out more about Local Kingpin and how you can put it to use, that's going to be the place to go. That's just going to be a webinar where we do a little more in-depth explanation. We've had some people who wanted to find out more about it.
Bradley: Yeah and we've been updating it already, just so you guys know, those of you who have purchased. Just checking the update section, the updates module, because I added another one today. I added one yesterday and one the day before, so I've added an update everyday for the last three days. One of the updates was a Maps Kingpin only update. That's in that module, but the other two were inside the main training. So make sure you check those out because I'm going to be adding traditional training videos on a regular basis for the next several months. Because as I learn more, I'm going to be sharing that as well as I continue to optimize the case studies, I'm going to be adding additional videos for that. I added the first video today for the second case study. That's what, so … You know, there's going to be a lot of additional content added. Guys, we're not going to send out notifications every time a new piece is added. So I recommend you just go into it regularly and check. I'm done.
Adam: All right. Marco, I think there's something going on tonight at about 7:00. Is there something that people are supposed to know about?
Marco: Oh, dude. The beast of the valley has been booked. It's confirmed. I'm going back and forth right now with his business manager, just finalizing everything, making sure that CT will be there on time. Yes. He is going to be there and he is going to share his successes, his failures, and how he's grown his social media and his business to where now – I was just telling Bradley – he's actually franchising his gym. He, in fact, has a new supplement line coming out November 25th, so those of you who like lifting weights, I suggest you check them out. I know that Bradley and I already have them on order. We pre-ordered our stuff.
Marco: We're geek, man. We're really into this. We're into CT. But the main thing about this is … Guys, don't approach this just from a weight-lifting type of thing, because the message – when you break it down, which is what we're going to do today – it's a whole lot more than that. It's universal and it reaches out across all niches and you can apply what he has to say, the principles to anything so that you can succeed. So this is what we're going to be getting into and I think it's going to be fun.
Bradley: Yeah and it's not for the faint of heart, guys. CT Fletcher, he's real aggressive and in-your-face. He's a kick-your-ass kind of guy. That's how he talks too. So if you're easily offended, just don't show up. Do yourself a favor and avoid it. But for everyone else that's not easily offended, I highly recommend that you make it because – again – his message is undeniable, it's universal – as Marco just said. It's quite an inspiring story and if you need a good swift kick-in-the-ass to get motivated to do something, CT Fletcher is one of the men that can do it for you. So I highly recommend that you check it out tonight and hear his message.
Adam: Awesome and – like we had said – we've got some special stuff going on today. Obviously, it's episode 104 and to show our gratitude to those of you who have been following us since the beginning, those who have just found us and those of you who are maybe just watching today, but regardless we want to give you guys the opportunity to get something back in addition to these Hump Day Hangouts. So we were talking about what we can do for everybody and one of the first things we're going to do is randomly select three people and what we want to do is give each of those three people one of the books we give our new mastermind members. So when people join the Semantic Mastery Mastermind, one of the first things we talk to them about is how to work the system – literally, I guess. Because that's the first book, is Work the System. You can also get two more books and those are the 10X Rule and The One Rule.
So we're going to randomly select three of you and buy those books and ship them to you. I'll be contacting those people directly and I'll be posting it on the event page here, but also we're going to pick and this is going to be kind of best-question style. Chris is going to pick one, Marco is going to pick on, and I'm going to pick one. One person is going to get a free month of the IFTTT SEO Academy V2 and then somebody else is going to get a complete RYS Drive Stack, which is pretty freaking awesome. Then the last but certainly not least, one person is going to get 90 days free of the mastermind, which is nearly $1000 worth of value just in monetary alone, but we'll be doing that towards the end and be contacting you. So if you've got good questions, put them on there. You know, if you haven't commented yet and you're kind of a lurker, today is the day to maybe ask a question or be involved. So hopefully we'll get some good questions from everybody today.
Bradley: All right. So I guess we're done with announcements?
Adam: That is it on my end. Do you guys got anything?
Bradley: Let's start.
Chris: Let's go.
Successful Self Image Optimization Lead to Successful SEO
Bradley: All right. I'll grab the screen. Hangouts changed their screen share options. It looks different. Oh well. You guys let me know if you're not seeing me. I'll zoom in a little bit. Okay, sweet. We'll start right at the bottom. We've got lots of comments and stuff today, guys. We appreciate that. We're going to try and roll through that as much as we can. We do have master class today at 5:00 so we can't go over at all. All right, Mark [inaudible 00:08:17] he's always here. Plus 1 for always showing up. “104. You guys are beasts. Love it. Keep up the great work.” Thanks Mark. We appreciate that. “My question may be slightly unrelated, I don't know, but I asked you guys a question a while back about books and I liked your answers. I took Hernan's advice and after the hangout I got a free trial of audible so I can listen to Grant Cardone narrate his book and it was well worth it. But I read a book not too long ago and would love for you to briefly talk about it if you've read it, because I felt like it was a huge book for my mindset.”
Before I finish with that question, audible is awesome because you can listen to most – not every book, obviously – but there are a ton of books that are transcribed, or narrated I should say, that you can listen to from audible. It's awesome because when you're driving around in your car you can listen to books and that's what I do. I don't really listen to any at the gym because it's kind of hard to focus on a book while working out, but driving. Whenever I'm driving I like to listen to those because I call it like a university on wheels. That's a good way to learn and that's downtime that you probably would be doing something unproductive besides driving anyways, you know what I mean? So that's awesome. I'm glad, Mark, that you took that advice and used that time wisely.
I can speak from experience. I haven't read that particular book, Psycho-Cybernetics, but I will make a note of that to check it out. But self-image optimization I think is important. I mean, you can call it self-image optimization. You can call it improving your self-esteem. You know, it's mindset. That's a perfect question, Mark, for what we're going to be … You know, our guest tonight with CT Fletcher. Semantic Mastery with CT Fletcher because it's all about mindset. He says – pardon my language, guys – but he says “Fuck excuses,” you know? That's truth. That's, in part, self-image optimization or improving your self-esteem. Holding yourself in high regard and that's not an arrogance thing, it's knowing that you can accomplish whatever you want to accomplish if you set your mind to it and having that kind of confidence in yourself and your own ability – and it takes work.
You're not just … I guess some people are born with it, but I know it can be something that you can learn, something you can condition yourself to do – to be more confident. Anytime that you can improve your mindset, your enter life is going to be improved, not just becoming a better SEO. I mean, if that's your life ambition then absolutely or if that's one of the major parts of your life is doing SEO work then absolutely that would get better. But how about elevating everything in your life by having a better self-esteem, you know. I'm somebody that always listens to self-help books and audio programs. That's typically what I'm listening to from audible. I don't read fiction books ever. I'm always reading sales books and mindset books and motivational books because it keeps me going. When I start to get lazy and not do that kind of stuff, I tend to start losing motivation and momentum for projects I'm working on. So I tend to do that on a regular basis.
So, Mark, I think you're on to something there. I think this particular book I don't have an opinion on yet, however I will put it on my wish list so that I can check it out at some point. But keep doing what you're doing, man. I mean we have a bunch of books. We just mentioned three of them that we send out to our mastermind members when they first join over the first three months because they're books that are so transformative to us and our businesses. Such as Grant Cardone's The 10X Rule, Work the System, what is that? I think it's Sam Carpenter. Then, what is the other one? Is that Gary Keller? I think it is.
Adam: Yeah and we're going to have to add the 80/20 Rule pretty soon I think.
Bradley: Yup. That's a really good book too. So that's a good strategy, Mark, and you should keep it up. I encourage everybody to do that too. It's not necessarily always about learning more tactics about how to rank stuff, guys. Sometimes you've just got to feed your minds positive stuff. You know what I mean?
Chris: Yeah. Exactly. That's exactly what I was going to say – and it's not just for SEO. If you have the mindset, you can apply it to your entire life, to anything, to how you deal with people, to how you deal with family and how you approach people and look at them in a different way. Because if you're sure about yourself and you care about yourself, that automatically goes outward and you'll start caring about others too. It's just, as he says, the mindset. Changing that internal machine into believing that you can do anything you want. Which is one of the things that we'll be dealing with CT Fletcher tonight which is, again, excuse me, “Fuck impossible. Don't let anybody define what's impossible. You can't know unless you try it.” So if you set out to become the best SEO that you can be, you can't let anyone else tell you how successful you can be. That's up to you to put in the work. It takes work, dedication, focus, and a lot of things. It's really interesting that mentions this because we've been discussing having a mindset series for our mastermind. So that's a great question. I'm really liking this question.
Bradley: It was a great question, Mark. I just want to add one more thing. Recently I read a few books by who's quickly become one of my most favorite authors and … Let me rephrase that, I've listened to the books on audible because I very rarely have time to read. Ryan Holiday is his name. The first books is Trust Me, I'm Lying, which is absolutely fascinating. It's not really about mindset. It's just about how much bullshit the mass media is and how it's so … It's a great book. Let's just put it that way. But the next book is called The Obstacle is the Way and I think it's an outstanding book. It's based on stoic philosophy or stoicism, but it's really powerful. It's how to find an opportunity in every adversary and if you have that attitude about you, then no matter what life throws at you, you'll always be able to be successful. You'll always be able to make it through and again it's very similar to what we're going to be hearing tonight from CT Fletcher. So again that book is called The Obstacle is the Way by Ryan Holiday. I highly recommend that you guys put that on your wish list for audible if you're going to … For me it was very transformative.
His next book is called Ego is the Enemy. I'm listening to that one right now. That's also a really good book. So that he's quickly become one of my favorite authors and I encourage you guys to check it out. All right, we're going to keep moving, but that was a great question, Mark. We appreciate that.
Issues With Tags & Yoast SEO Canonicals With Some WordPress Themes
Greg says, “Two years! Congrats guys.” Thanks, Greg. “Recently I attended a 1 1/2 hour long webinar about how to become a social media expert. The truth is, Bradley, Marco, and Hernando often share more helpful information in a five minute [inaudible 00:15:50] than was learned in that entire webinar. You guys are great. Thanks.” Thanks Greg. We appreciate that.
Greg, it would kind of defeat the purpose if you did a redirect – of having the tag pages. You could still use the tag URL as an additional link point, but if it's directly 301ed, then essentially it's just a 301 link. In other words, if you were to be build links to that tag URL and it's just redirecting to your post then essentially all you're going to be doing is building links directly to your post. So you're not hiding anything. The whole canonical method that we talked about in the mastermind which is where he picked this up, is so you can build links to the tag page and the tag page will pass all the equity through the canonical tag back to the original post. But competitors won't see the inbound links on the tag pages, if that makes sense. You can send them the note index. The whole point is that you build links to the tag page and then have it canonicalized to the post so that you can mask link-building opportunities from prying eyes. That's what that's for.
So doing a 301 redirect really isn't going to help you at all. Okay. So, in other words, if you can't get the canonicals to work, I would, first of all, see if it's a plugin conflict of some sort. Disable all other plugins except for the [inaudible 00:17:39] plugin and see if your canonical or tag pages are working correctly. If they're not working correctly, you can assume that it's either the theme itself, which in that case I would contact the theme developers – or it's the Yoast SEO plugin. Most likely, it's the theme. However, if you've disabled all your other plugins and you find out that just with the [inaudible 00:18:02] plugin enabled, it is working, then there's obviously a conflict with one of your other plugins. For there, you could just go back and start turning on one plugin at a time and checking the tag pages until you've identified which plugin is causing the problem. Okay? But yeah. As far as setting a redirect using the tag URLs and redirect, that' s not really beneficial at all. At least, I can't see it being beneficial because any links that were built to the tag URL would be viewable from anybody looking at your back link profile. Whereas the tag pages won't be if you're doing the canonical method. Okay?
Embedding Google My Maps Code In HTML Websites
All right. Dean's next. He says, “When building an HTML website, today notepad plus the Google Maps API section displayed as expected on desktop, yet when I launched uploaded the site on the server, I got an error along the lines … “ Marco, this is going to be something you're going to have to answer because this kind of stuff … Let's see, I read this briefly earlier. He said something about the problem … Oh, I see. “I had to Google the problem and found the quote ‘If you're using Google Maps on local host or your domain was not active prior to June 22nd 2016, it will require a key going forward. To fix this problem please see the Google Maps API documentation.' Okay. I had to sign in to Google and generate a key when in the past I did not have to. Does this mean that Google is now tackling people using a method of embedding maps on websites to help rank in maps? Or does this just mean that when building websites for clients I'm going to have to generate a key attached to my gmail account for their site?”
I'm not sure what you mean because, Dean, I'm not sure why … It sounds like you did something to over-complicate this. I'm not accusing you of anything, but what I'm saying is that My Maps in Google maps will give you the share, the embed code. So if they're giving you the embed code, they don't require you to have API access, like a key for all that. I'm not sure what you're talking about. You must have tried to create something that … I'm just not following you here. Because any map you could pull up and grab the share URL, whether it's from Google Maps or from Google My Maps. Either one. You can get the embed code.
Adam: I'm not sure why he's going into the API either. Because even if it's an HTML website, it shouldn't matter.
Adam: I mean, that's old school. That's how we started out.
Bradley: Yeah. So, Dean, there's something that you're doing that's over-complicating this when it shouldn't be that complicated. Maybe if you can clarify somehow we can help you, but like I said if you go to Google My Maps you can grab the share URL or, excuse me, the embed code so that you can embed to My Maps and if you're going to Google Maps for local listings you can grab the share embed code. That's all you need, so I'm not sure what else you're doing. Sorry I can't help you more.
Most Rewarding Experience & Most Surprising Thing That Happened During 2 years Of Hump Day Hangouts
Marco: I would want more time to answer it also. I mean, the most rewarding experience is just seeing people from all over the world, literally, coming on here and asking questions that are common to SEO. We answer them and – I know Bradley sometimes gets tired of answering them – but it's new to the person that's asking. It's old to us, but it's new to the person that's asking it. I love just seeing people coming in, finding us, asking questions, then telling us time and again, “Look. You guys give more away in hour than gurus and ninjas ask you to pay for.” So that's very rewarding.
Bradley: I would say, also, getting the testimonials that we get back in a lot of our groups about things that people learned that they've put to use or practice and ended up having a lot of success with and then sharing that. Because I think that, to me, is rewarding because we do spend a lot of time, guys, testing. We spend a lot of time trying to put together training for you guys and for all the various groups and the hangouts, webinars, and products we release. We put a lot of work into it, so it's good to get feedback which is, for the most part, all positive. Of course there's always trolls out there in the internet land, you know. There's certainly some trolls that have tacked us too, but for the most part, the vast majority of comments are always really positive.
Adam: Yeah, just to hop on the train and say the same thing. It's nice when people come back and say something. It's not that we constantly need the ego boost, but it's good to get that feedback, you know. Because there's times … You know, when before I've been like “I'm really busy. I've got other things to do.” But I show up then to have someone come on and be like “Man, you guys may not realize this but those two minutes you guys took to answer my question totally changed my … You know, got me a client or helped me close a deal or it saved my life because it stopped me from doing something really stupid.” Anything like that.
Bradley: Yeah. Okay. “What has been the most surprising thing from the past two years?”
Well, for me, I'll say something that's kind of self or personal to me. It's surprising to me, for me and my business, is that I'm kind of transitioning away from SEO and going more towards paid traffic. I never thought I'd see that day. So I'm just speaking from me, personally, in the last two years. I've started doing a lot more paid traffic, hence Local Kingpin, which we just launched. I was telling my partners yesterday, during our corporate meeting, that that's going to be my main area of focus for the next several months. Getting really good at paid traffic, especially ad words. I never thought I would see that day, so that's really significant to me. I know that's probably not what you were looking for, Greg, but that's been rather a large change in mindset for me. How about you guys?
Marco: What surprised me the most is how much confusion is out there. How much noise there is out there in the SEO world with all the different opinions and all these people saying different things and trying to knock other people down rather than say, “Yeah. You know, there's a bunch of different ways you could do this. That's just another way.” Instead they say, “Well no. That shit doesn't work. Come get our shit.” I don't like to do that. We say there's more than one way to skin a cat and there's more than one way to wreck a website. Paid traffic, social media, tons of ways. There's really no perfect, guru, or ninja way. There's the Semantic Mastery way. We do what we do. It works. That's what we worry about. We don't worry about anyone else. It just surprises me that other people worry about us.
Bradley: That's the trolls. I just don't even engage with them. Guys, it takes a lot of self discipline and restraint to not jump in on those stupid comments we see sometimes. It's, again, ego is the enemy. Take the ego out of it and recognize it for what it is and that's just, like Marco said, there's just a lot of noise out there. That's why we don't even engage in that. Just kind of brush it off. Because, for example, the Hump Day Hangouts, that's what we're here for. Two year anniversary today. We give an hour of our time every single week for you guys. We enjoy it. We do. I find this rewarding and that's why we've been doing this for so long. I don't know of any other SEO training companies – well, online marketing gurus I guess you could say that do that. There aren't a whole lot of them if there are. Not that we're patting ourselves on the back, but it's because we enjoy it and like to do it. We try to give back because, obviously, this industry has been good to us too.
Increase CF, TF, PA With IFTTT Networks
Okay. Andrew is next. He says, “With the IFTTT networks, how do you increase the metrics? Citation flow, trust flow, page authority?” Andrew, I don't even try increasing metrics anymore. Honestly, I just don't focus on that at all because increasing metrics is only for your own satisfaction because nobody else cares. I'm not being rude to you, Andrew. I'm just saying honestly, it's a vanity metric in my opinion. To look at it and say … Because metrics don't rank sites anymore. You can manipulate metrics and it can give you somewhat of an edge, but what we have found through our testing and we stand by this is that it's all about relevancy more than metrics. It's not something I particularly sweat about, but, you know, the traditional methods of improving metrics is still whole. Improving page authority, domain authority, which – that's simple to do, because you can do that with spam. Citation flow, you can increase that by spam. The tricky one is trust flow or topical trust flow. You should be more focused on topical relevancy than either of those metrics, to be honest with you. Marco, comment on that because I know you've got an opinion on that too.
Marco: Sorry, I was muted. Totally. Metrics, throw them out the window. Third party metrics are somebody's idea of what Google's algorithm could be like and nobody has an idea of Google's algorithm could possible be since it's so complicated. The thing that we concentrate on, is it relevant? Not only is what we're producing relevant to our niche, but the links that we go out and get, are they relevant to the niche that we're concentrating on? Or is it just so powerful that the niche doesn't matter. If you get into Wikipedia for example, which is all over the place, but it's still a directory type place where you'll be in a certain area, niche, or subject. Something like that. Something that's just out of this world. If you can do that, that's fine. Otherwise, don't even bother. Just keep producing content that's relevant to your niche and keep trying to link from websites and citations that are relevant to your niche and you'll be way ahead of the game.
Bradley: Yeah and I'm dropping this line, just because you did ask, “How do you improve metrics?” This is a spam way to improve metrics, if that's all you're trying to do, is improve trust flow metrics. Let me get back to the questions. Damn. There's a lot of comments on this page and we're not going to … We've got a lot to get to. Anyways, I just tested this service, guys. This is ADSthiry.com. I use this service a lot for if I have to pillow a site because I've got to lower anchor-text ratio, stuff like that. Then I'll come here and order links from this company or service provider. They recently sent an email out with a coupon code for 60% off their high trust flow niche blog comments. So I said, “Ah, I'll give it a day in court. You know, I'll give it a shot.” So I purchased 50. I thought, “I don't know what the hell these are.” Oh, right here.
Anyways, I purchased 50 high trust flow log comments links and I was able to take a brand new web 2 site up to a 24 trust flow about 10 days later once I got the report back from them. I took the blog comment URLs and submitted them to a couple different indexing services and about a week later I checked and that particular web 2 was up to either a 22 or 24 trust flow and the citation flow was only like 26 or 28, which is good because you want it close to a one-to-one ratio or a higher trust flower than a citation flow. That's typically a sign of good metrics. I've got no affiliation with these guys, I'm just telling you that I purchased their … Again, it was a 60% off coupon and that's why I was able to get the 50 niche relevant comments. It was a lot cheaper, I can tell you that. It was like 90 bucks or something like that. So if you get on their email list guys they do send out coupons often. So I highly recommend that you check them out and you know, again, you asked …
If you want to improve metrics so you can look at your numbers in metrics and be happy, that's probably a good service for it, but I would recommend that you just be careful doing anything like that to money sites, okay?
Choosing HTTPS & WWW Versions Of The Website In Google Search Console
Yeah, go to search console and site settings. You can choose your display URL and force … You have to verify the domain for both versions of the HTTP and HTTPS. So you have to verify that domain under both versions. Essentially you have to add both versions of the site to search console. Then you go to site settings and you can select which one is the display URL and that will … It's not going to … If you select to always show HTTPS plus the WWW. version of it, right? So the front part of your URL, if you tell google “I always want it to show HTTPS//WWW. and then your domain”. Then once you click save it's not going to instantly make all those other indexed URLs disappear. It's going to take some time for those other indexed URLs to drop out of the index, but you can set that in search console. Okay?
Marco: Yeah and make sure you have the canonical set to the HTTPS WWW so you don't run into any furry black line …
Bradley: But that can be handled automatically – Oh, this is eCommerce. Never mind. If it's WordPress it's set automatically by WordPress, but yeah if it's eCommerce make sure your canonicals are set. I don't know if you code that in yourself or the platform will do that for you. I don't know. I don't do any eCommerce stuff. But yes, make sure that you have that set correctly. But yeah, you can do that in a search console man. Just check it out. All right?
Greg's up. He says, “Happy 104th! You guys really put it out there, no fear, all the guts, and we share in the glory.” Awesome, Greg. You're one of our regulars. We appreciate that. I can't say enough how much we appreciate you all. Thanks man.
Classic View In Google Plus Page
Chris says, “Congratulations guys! My G-Plus pages keep automatically switching to the new G-Plus. Is there a way to tell it to stay on classic? With the new G-Plus does the About page matter as much now?” I don't know because I don't have a lot of experience with new G-Plus because I always switch it back too. Chris, most likely it keeps switching you back to the new one because you're probably clearing cache and cookies. You know, using C Cleaner or something like that. Every time you clear cache and log back in, it's going to automatically default you to the new Google Plus. The reason I know that is because I do all my SEO stuff in Firefox and I'm always clearing that browser. But I very rarely clear Chrome because I'm always logged into Chrome as my main profile. So I stay on classic. Maybe once a week or something like that I'll do a clear cache and cookies for everything including chrome and the it will force me back to the new Google Plus until I switch back to classic. Every time I log into Firefox into my various Google profiles, it's always forced on new because it's cleared from cache and cookies.
So most likely that's what causing it, Chris. I know it's a little bit of an inconvenience, but you know, I'm going to keep using classic Google Plus until I'm absolutely forced to use the new one. I'll be kicking and screaming when that happens. Okay? Cody says … And I don't know how to force it stay, Chris. Because Google is trying to force everybody to the new one, is what I'm trying to tell you. So, the bastards.
What Is The Craziest Thing Someone Has Ever Asked On Hump Day?
Marco: I'm just laughing because we haven't had any crazy, crazy ones in a while. Last year we had some crazies though. Yeah, this is pretty anticlimactic.
Adam: Well I can say one for sure, Cody. This will probably resonate. A lot of you can probably relate to this and I've said this before, is, we as SEO's especially typically want to over-complicate stuff. It happens all the time and I'm 100% guilty of it too – especially in the earlier years of my career. Now I try to keep things as simple as possible. I've learned to try to be … To keep it simple stupid, you know what I mean? But we sometimes get questions from aspiring marketers or people who are learning SEO. I know that they put hours and hours into preparing a question because they're planning out a site for some elaborate silo-structure and they produce a graphic or diagram with all the silos built out and supporting articles and all that links internal – and I'm not kidding, I've seen questions that I know have taken somebody four, five, even six hours just to prepare the question. Then they send it to us and I'm like, “It's way too complicated. You don't need all this.”
So I can't specify … There's not one specific question because this happened on more than one occasion, but that's probably the craziest thing. It's like, here I come and take the wind right out of their sails. I don't say it to be mean, but I'm like “Man, you spent so much time preparing this elaborate silo-structure for a carpet-cleaning site.” It's like, “Come on, guys. You don't need to put that much work. Keep it simple, stupid.” I'm not calling you, Cody, stupid, but I'm saying that's just the kiss. K-I-S-S. Don't over-complicate it. Keep it simple. Try to get results with as little effort and as little effort as possible. Because you can always add on, but when you come out of the gate with some huge elaborate scheme for something that doesn't require even a fraction of that, you're just working to be busy. There's a difference between being busy and being productive. Right? So that's what I recommend, guys. Try to do the absolute bare minimum to get the results that you desire.
Marco: The one that always gets to me is just, as an example, “Can I rank for DUI attorney in a week?” Fuck no. Hell no. Come on, man. What kind of question is that.
Bradley: That wasn't even a question though. That was a “I joined your Mastermind, I built an IFTTT around a default WordPress theme, I published three articles with no images, trying to rank for DUI attorney Toronto and I haven't ranked. What gives? This stuff doesn't work.” So, needless to say he's no longer a Mastermind member. Good riddance.
Adding Extra Relevancy To A Nearby City With Local Kingpin
All right. Richard next. “Happy two years. Since I couldn't stop by [inaudible 00:38:30] Maps Kingpin – ” I'll plus one that. “Local Kingpin Questions. In the training you were suggesting adding geo-settings to images with the same geo-location as the GMB. When I want to add extra relevancy to a city close to my business – “ Yeah, you can, Richard. You can. If you're targeting … If you're trying to get your maps listing the rank for another city, especially if it's close in proximity, okay? Because if it's not real close in proximity, chances are you won't be able to rank in that map's pack anyways. But if it's close enough in proximity, yes you can and you can add additional relevancy by adding other images to the Google My Business page as well as to your website. Particularly in blog posts where you can mention the other cities names. You can target posts. Target the topic of blog posts to target those key words and those city names of those adjacent cities and add images to those posts as well.
Because here's the thing, if you're adding geo-metadata to those images that you can upload to your Google My Business listing, that's awesome. But then you can also use some of those same images and even additional images that are geo-tagged for that other city or cities that you're blogging. If your blog is connected to your Google My Business page through IFTTT, which is what we teach, then you're going to be feeding additional relevancy back into that listing every time you publish another blog post. So the IFTTT blogging strategy works well as well as having metadata, geo-data added to or appended to those images.
Inside of the Maps Kingpin Training, one of the videos that I just uploaded – I think it was yesterday – was in the updates module, talking about how to use Google photos. Now using Google photos as part of your images because you can append metadata to your Google photos now and you can basically fill out … You can span the metadata, the information section. You can NAP details in there, lists of keywords. It's pretty powerful. I would check that out as well.
“We serve services at the customer location, so what about having images made at the customer location and adding geo-settings?” Yes, you can do that. “A tip for all people struggling with markup [inaudible 00:40:41] Try adding Google tag manager to your site.” Yeah. Google tag manager is awesome. I really like it. I'm actually going to be doing more training on how to use tag managers with analytics as part of the … In mastermind, mastermind members will be getting that training and so will Maps King Pin and Local King Pin buyers. Okay. But yeah, absolutely. Tag manager is really cool. It's not that difficult to learn how to use, guys. In fact, there's a course on U-Demi by a guy – I dropped a link in the Map's King Pin training or the Local King Pin training about it. But you can go to U-Demi and look for tag manager training. There's a course that was, I think, $19 when I bought it. It's pretty good.
Changing Page Title & Slug To A Siloed Navigation Menu
It's in order to make the site more easily navigable from the visitor stand point. So the services page, typically, isn't part of a silo because it doesn't add to the relevancy in any way, shape, or form. So adding a keyword and changing the services page to a keyword and a slug, isn't going to help the silo unless you have the services page as part of the silo and you're trying to inject more relevancy by doing so. If that's the case, honestly I don't know because I would rearrange the site. I would re-structure the site. Unless, obviously, you're ranking well already, in which case I wouldn't bother. I wouldn't want to chance risking it by restructuring the site. But if you can improve upon your rankings still, I would consider restructuring those URLs and the silos. It depends. If you've got a ton of content in each silo already. Then no, don't restructure it. But if it's just a handful of articles or pages, pages and/or supporting posts, then I would consider restructuring the site to remove services from the silo because it shouldn't be part of that.
That's the way I'm reading the question. If I'm wrong, Carol, we also have master class coming up and mastermind tomorrow. We can clarify that further in one of those webinars.
How Often And Useful Can The Same G Map Be Pushed In The Serp Space Map Powerhouse Program?
Marco: Yeah I totally agree. He shouldn't need more than just that with … I suppose that he's doing RYS and then pushing that My Map through our map powerhouse and the secondary embed network. If that doesn't get you where you want to go, man. There's a big problem.
Bradley: Yeah I would add more to the secondary embeds. If you really want to get that map embed out there across as many site embeds as you can, then I would consider keeping the first tier embeds down. Lower your embed count on the first tier which are the video powerhouse credits. You know, the first tier embeds. But the secondary embeds which is the add-on service, you could go crazy with that. That way you would have, essentially, multiple map embed projects or whatever because if you keep your … Let's say you do ten to your one embeds. Then you do a whole bunch of tier two embeds. Then you still have a whole bunch of other sites left as tier ones that you can embed on. If that makes sense. So that's what I would do. Just add additional seconds to your embeds.
Marco: He could always build a second map with additional information and push that. There's nothing wrong with that because it's not the same thing. It's a separate URL. It has more or less information or whatever. So you can always do that too. Then make sure it's there linked to each other. I don't want to give away too much because what goes on in RYS stays in RYS.
Adding Linkedin, Pinterest, Instagram, Soundcloud To A Branded IFTTT Network
So you want to get ranked or listed on as many sites as possible that are decent sites. I'm not saying go out and get a bunch of forum profile links. That's not what I'm talking about. So yes, LinkedIn, Pinterest, Instagram, SoundCloud – all of those. In fact, we just talked about SoundCloud and Pinterest on the last Hump Day Hangouts – excuse me, the last IFTTT update webinar, which was last week I believe. Okay? So absolutely.
Is It A Good Idea To Flood Page One With Multiple Similar Videos?
Okay. Earl: “I'm finally moving into some video marketing on a pay per call basis with clients. Easily a hundred-plus Minnesota townsfolk for first place on Google. Five to seven of our keywords using video marketing blitz.” Awesome, Earl. “Multiple video titles showing up on multiple key words in most towns. Is it a good idea to flood page one with multiple similar videos?” It can be, Earl, but use different channels. If you have a whole bunch of videos ranked for a keyword and it's all in the same channel, it's a quick way to get your channel terminated because somebody will complain. They'll review your channel and terminate it for spam. So if you're going to do that, make sure you're using a lot of channels that you're posting with so that it's a lot less likely that you're going to lose all of that if your channel gets terminated. How many times –
Marco: Can I just give him a piece of advice? He's found where he can go. Now if you really want to make money, change the videos, make them quality, put in your CTA's properly. Do all the things you need to to make sure you're going to make as much money from this as possible. Yup. I mean that's the way to go. Start flipping them into something that will draw people's attention and make you some money.
Bradley: Yeah. On top of that, I agree with Marco. You've poked, so now you know which keywords you can rank for. With Youtube videos I understand. If you can rank a Youtube video with no SEO work, by just uploading it or live streaming it with no additional work. Chances are for those keywords you can rank other properties fairly easily as well. Also you can probably rank that same video or – as Marco suggested, which I highly recommend – because I'm finding spam videos don't convert nearly as well as they used to because people are becoming more savvy. But you can also – when you've got a good video with a strong call to action, a video that's set up for conversions, then you can also upload that to like Daily Motion, Vimeo, those kind of things so that you can get multiple videos on page one, but not all from just YouTube if that makes sense. So you can start to try to rank other properties, Web 2 properties, create some blog posts, do press releases. You know, stuff like that. All right.
It's really about how fast you do it and I always try to stay at less than 10 videos on a 24 hour period for channel. In fact, to be extra safe I typically like to stay to about 5 videos per channel per 24 hour period. But I have certainly been more aggressive and gotten away with it. But I've also had accounts terminated. So just be careful. I've found that if you stick, conservative, to 5 or no more than 10 videos in a 24 hour period, it's very unlikely that you're going to have any problems unless somebody reports you.
Marco: Take action, guys. Take it. If you don't take anything else away from this or from anything else that we tell you, do something. Do something. You can't just sit there and consume and consume information and then hope for more, for better, for the next big thing. Because you'll just sit there and you won't do anything except spend your money. At some point, you have to go and apply and see if you can make money. The satisfaction will be so much that you're going to get geeked up and you're going to want to make more money and that's how you begin building your business. But that doesn't happen if you don't take action. It doesn't happen.
Adam: All right, guys. Bear with me for second. I am on my laptop and things are slowly moving here. Okay. Here we go. You guys can stare at my great picture there. Sorry about that.
Bradley: Oh you don't have a screen share? I thought you had a screen share. Never mind.
Adam: My connection hasn't been great. All right, so, guys. How this is going to work for the winners, I'm going to contact you via Google Plus and that's how I'm going to verify that I'm actually getting the right person. So, for the books, little drum-roll here, Andrew Sexton, Eddie Brim, and Kate Best you guys are going to each get one of those three books and I'll be telling you which one it is and I'll be contacting you via Google Plus. If you're outside the U.S. just let me know your Amazon email address and we'll get you a Kindle book or something.
Adam: So please put them to good use. Here we go. So picking the three from the questions. In the background we went through the questions. So a free month of V2 – and if you guys are already members of these memberships or you already have this, then we'll just pop you on the back end and we'll get it figured out. Earl, you get a free month of V2. Marco's going to hook up an RYS doc for Mark O'Connel. So Marco will be in touch with that and we can work with you on the details there because obviously that's a little bit more complicated. Jay Turner, you're going to get a 90 days in the mastermind. So I'll get with you with that and we'll kind of get you on board in there shortly.
Bradley: That's awesome. So guys, congratulations. Thanks everybody. Like, for example, Mark O'Connel just got the RYS stack. He's been attending our Hump Day Hangouts regularly and participating. That's what we're looking for guys, we appreciate that so every one of you that won, congratulations. Thanks for being here and making Hump Day Hangouts something that we look forward to on a weekly basis as well. We thank everybody for being here today for 104. Next week, remember no questions, guys. You're more than welcome to post on the events page, but we're going to be just having fun and kicking it next week. Everybody should schedule one hour and get your favorite frosty beverages and kick it with us. Okay. So thanks for everybody being here. Master class starts in about 3 or 4 minutes. We'll see you guys then. Thanks Adam, Chris, and Marco.
Adam: Hey, everybody. Welcome to Hump Day Hangouts. Today is the 27th of April, 2016 and we are on episode 77. Hernan is still out and about so we've got the four of us here today. We'll go down the line like we usually do and say hello so we'll start with you Chris, what's going on?
Chris: Nothing much, doing excellent here. How you doing?
Adam: Not bad, not bad. I'm actually getting sunshine now which is nice. We almost had snow which is … It's hard to believe it's almost May.
During episode 77 of our weekly Hump Day Hangouts, one participant asked if using IFTTT network can increase a website's trust flow.
The exact question was:
hi guys would you say IFTTT networks in general increase the main websites trust flow? because thats what would be cool but looking at the semantic mastery website which uses a lot of networks and the trust flow at root is 7 and citation 25 – i have a 2012 penguin hit site that has a higher trust than that which is worth asking why and i think a lot of people would benefit from the info 🙂
In episode 76 of our weekly Hump Day Hangouts, one participant asked about the SEO use of expired Tumblr domains with no backlinks and PA.
The exact question was:
Are expired, aged Tumblr accounts WITHOUT any metrics (PA, TF, backlinks, etc.) useful for anything? These accounts I'm finding are related to my niche, are about 2-3 years old, but have no backlinks of any kind. Any benefit to using them versus just creating brand new Tumblr accounts?
In episode 67 of Semantic Mastery's Hump Day Hangouts, one viewer asked about the ways on how to speed up the trust flow using Twitter SEO Academy strategies.
I have Twitter SEO Academy and am having good luck building my PA but my TF is not going up. Any suggestions besides SAPE for rapid TF increases? 2nd question if I can. I now have about 200 in my twitter army. How do u recommend using the additional non-branded accounts most effectively?
In Episode 62 of Hump Day Hangout, one question asked was about the strategy of embedding iframes (PDF and other media) on the ranking as well as passing the trust flow of a website.
The exact question was:
I'm curious if embedded iframe content would help to rank a page. If I found a niche related video with very strong signals would anything pass to my webpage? Would embedding google docs or linking from a google doc be of any benefit for passing trust flow? I made a mistake and did a press release service which links to a subdomain. Now the citation flow is really high domain wide and the trust flow is low. I'm watching my rankings tumble.?