How Does The Twitter Account For An Extra Hundred Bucks Integrate?

By April

In episode 273 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how does the Twitter account for an extra hundred bucks integrate.

The exact question was:

How does the twitter account for an extra hundred bucks integrate? Thanks

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 273

By April

Click on the video above to watch Episode 273 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hello everybody and welcome to Hump Day hangouts. Today is the fifth of February 2020. I'm still working on saying 2020 so that's why I got off well slow but you guys but I keep finding myself right in the last year but I guess that's just the way it goes. So anyways on to more interesting subjects like answering your questions and seeing what we can help everyone out with. But before we get into that, I want to say hello to the guys. I got some short announcements and then we will jump into it. So starting on my left here, Bradley, how are you doing today?

Bradley: Fantastic, man. I've been recording videos all day for the 2xyouragency stuff. Man, I can't believe we're selling it for what we're selling it for. That's all I gotta say. A lot of content, man.

Adam: If you're gonna say that but I'm going to say go to 2xyouragency.com.

Chris: Just increase prices.

Bradley: We're only three weeks into a 12-week course, man, and it's just a massive amount of value. So anyway, I hope you guys take advantage of our stupidity.

Adam: Well, what Bradley meant to say was, we help digital agency owners get more clients, grow the revenue and scale their teams. All right. So you know, two big things that we find important and I know Bradley's joking around. But you know, we want to work less and earn more and not that we want to do nothing, but we want to spend our time doing the things we want to do. All right. And that's what this is all about. So we've heard that commonly, from a lot of you guys who are listening, and then people, other people out there, we've talked to you, you know, those are the three main things that we can help you do so that you can work less and earn more and spend time doing what you want to do.

Bradley: Yeah.

Adam: Chris, how you doing, man?

Chris: Yeah, like I'm suffering like the temperature struggle here. About 10 days ago, it wasn't the mountains -17 degrees Celsius. So until for the whole weekend, and until Monday, we had about 19 degrees plus and then Tuesday, a big storm came. And last night we got about half a meter snow dumped out and it's fucking cold again. So I'm surprised that I'm healthy and like not like having any cold or something like that. But yeah, I don't know like other than that. Life is good.

Adam: All right. Well, speaking of the cold, Hernan, how are you doing?

Hernan: I'm doing awesome, dude. I'm doing awesome. I'm feeling like shit, but here's the deal. Okay. Okay, so do two quick things. Stop laughing. It sounds funny. All right. So quick, two quick things. Number one is that thank you guys for the amazing support for the launch of 2xyouragency was awesome. So thank you, guys. Thank you. Thank you. Thank you. We're pouring a lot of value in that Semantic Mastery style. We're trying to over-deliver 2xyouragency.com. That is number one. Number two is that last week, I went to Funnel Hacking Live and I had the honor and the privilege and the pleasure of getting, on behalf of the whole Semantic Mastery team, the two comma club that we made that possible. Thanks to all of you guys. So I'm feeling like crap, but I'm super proud of the team that we have here. And I'm super proud for, you know, and I don't have words to thank you, guys, everyone that's watching the YouTube channel, subscribing, commenting, sharing, you know, buying our product supporting the brand. It's been quite a ride. And you know, last year, we were sitting with Adam in Nashville, Tennessee, and I was like, dude, I think it would be pretty awesome if we hop on stage together to come to a co or and then lo and behold, we got it. So anyway, I just wanted to say that I'm super proud of that. Super proud of the team. And thank you, guys. Thank you. Thank you.

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Adam: Awesome. Yeah, I was too cool for school to go up there with Hernan. I was hanging out in Puerto Rico for a little while. So I had to miss that. But now I'm really glad I didn't go because apparently I would have gotten sick as hell. Yeah.

Hernan: Yeah. So I went in, I took a bullet for the team, but also, we might have I also got to network with some awesome people, some awesome entrepreneurs, so we might be having them on subsequent hangouts moving forward, so that's gonna be a blast to some

Adam: awesome good stuff. All right, and Marco, how you doing today?

Marco: Oh, dude, I'm stuck here under almost 20 inches of sun. It's horrible. Look outside in and not a cloud in the sky 82 degrees. It'll be around 60, At nightm it's terrible. I tell you don't anybody come here. For any of this, you don't want it. You don't want paradise, trust me. But what I'm going to do those I'm going to go on a record like to the new house that I just moved into over, there's a green area and I got two volcanoes in the background to just big mountains. So I'm going to go and do a quick live stream so you guys can see where it is that Marco because it doesn't get any better than this, man. Eighty degrees in the during the day 60-65 at night. And that's life guys and what we're trying to do. You live is that you put whatever you're POFU is, it doesn't have to be this. You could it could be that you want to go to Antarctica and set up camp there me you're more than welcome. That's your POFU, we're with you. And we will help you get there. That's our whole point right behind all this, the 2xyouragency and all of the products and services that we provided so that people can get to the point where they can say, I'm going to do what I want to do rather than what I have to do, to see how the hell I'm gonna make it to the end of the month. I'm going to pay my bills. We don't want your living that life. We want you living a life where you work less, make more money, and then you could do whatever the fuck you want with your money. And I'll leave it at that.

Adam: Fair enough. Well, I don't have too much to add on to that except to say let's see, nice and sunny. It's nice to be back home. I enjoy traveling a lot but I don't know about you guys. I enjoy getting back into the routine as well. Having the flow you know kind of getting out starting my day having that after a week or two on the road and start getting kind of tired and like Okay, I'm ready to get back to it now. I see Bradley shaking his head you feel the same right?

Bradley: Oh my god, dude, there's so much freedom in routine, I swear to god like I don't know how you guys are not and you and Chris do it because you trappy the three of you travel so much and work and I just can't do it. I can't get motivated. When I'm away from my work environment. It's very difficult to stay focused for me when I'm outside of this environment. And so, you know, like I said to me, I'm like, I feel so out of sorts, even taking a vacation you know, coming back and getting back into my normal routine is like liberating you know, so I don't know I get stressed out when I'm on the road. You know when it comes to working stuff so

Adam: but I also see Bradley not being stressed out on the road and that's it perfectly live. If you want to see Bradley unchained and hit him up for some good off. Off the record info, you need to come to POFU Live. We've locked down. We are going to be in Boston this year in 2020. It's going to be. I forget the exact dates but I believe it's the last weekend in September and so now is the time to go ahead and lock in your tickets. We're limiting it to 25 people this year. So if you go to pofulive.com, you can grab your ticket early.

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I've got a couple more announcements I want to share with everyone. You heard us talking about double your agency. If you're new to us, or you're new to Semantic Mastery, then you know, there are two great places you can get started with us. You've already found the first one and that's Hump Day Hangout show up every Wednesday. If you can't make it live, you can always ask the question on the page, and then check out our YouTube channel for the answers. So go ahead and hit subscribe on the YouTube channel. Stay up to date with all that. But like I said, we help digital agency owners and consultants get more clients, right? Grow their revenue and scale their teams. All right, so that you can work less and earn more if you want to know more about that. Just go to 2xyouragency.com. All right, and then additionally, a lot of people ask us, you know, Hey, you guys have a step by step process for maybe working with aged domains or how about a new website or how do I use YouTube channels or how do I do GMB stuff? Go check out the Battle Plan if you don't have the Battle Plan yet, you can find that at battleplan.semanticmastery.com. And last but certainly not least, if you're doing done for you services or you're working on your own projects, or you're working with clients, you need to be checking out mgyb.co. Stuff like link building, the SEO shield, which if you don't know what that is, head over there, find out press releases, there are more services come in, that's just the tip of the iceberg. But make sure that you head over there, and you're putting that to use and that falls into line with what we're teaching at 2xyouragency.com, you know, as part of the fulfillment and getting yourself out of the fulfillment role and really, and really trying to run business. So with that said, you guys, is there any other announcements before we dive into the questions?

Marco: Let's do this man.

Bradley: All right, let me grab a screen. Standby. Can you confirm?

Adam: Good to go.

Does The Middle Option In The RYS Drive Stacks Refer To The Classic Or The New Version Of G Sites?

Okay. So looks like Justin is up first. He says for the RYS drive stack. He's been really active in the Facebook community too. So pretty cool. I love it when people come in and you know, are active and engaged because that's how you start to grow. Right? So that's awesome. Justin, he says for the RYS drive stacks for the middle option with the old slash new Google Sites. Is that referring to classic? So you must be talking about when you order from MGYB, he's asking is that referring to classic/new versions of G sites, both newly created or an aged site as well as a newly created site. That's the versions, they're both going to be new.

But we're talking about classic plus classic Google Sites plus the new Google Sites. Marco was talking about new Google Sites just yesterday with … I saw I'm going to say then, but there's a so so it's both in both new sites, but one is on the newer platform. Any old in the other side is on the old Google Sites. So it's not about aged in new sites if that makes sense.

How Does The Twitter Account For An Extra Hundred Bucks Integrate?

Bradley: Last part of that is how does the Twitter account for an extra hundred bucks integrate? Thanks and Marco I'll let you take that one.

Marco: Uh, that gets tied to your branded Twitter account. So it becomes a secondary Twitter account that retweets tweets from relevant sources, right? That trusted, authoritative, relevant sources in Twitter, so that your tweets are combined with those relevant, trusted, authoritative tweets so that you draw authority from those and it goes into a tiered network for just your tweets. So that's what that is. And that's why we charge extra because you get a persona network, right? A tiered persona network for your tweets and additional tweets to bring back all of that relevance to your website, to your project to wherever it is that you're sending people when you tweet, your tweet will contain links, it'll contain information is going to contain, I don't know, videos, maps, whatever it is that you choose to tweet out. And that's how you would use that.

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Bradley: There you go, Gordon's up sup, Gordon? He says, Hey, guys, I have no questions for today. Oh, wow. That's a rarity, Gordon. He says, even though it's a little bit late, and I just wanted to wish you much happiness, good health and continued success and prosperity for 2020 and beyond. And also to again, declare a heartfelt thank you for helping your customers by sharing your knowledge with us on these hump days. You're the best that would be a good one for the testimonials, guys. Thanks, Gordon. We always appreciate you coming in and participating. You've been a member or in the audience for many years, a participant for many years, I should say. So thank you for that. We always appreciate you as well. And here comes another superstar, Muhammad. What's up my buddy? Who said thank you, Al Gore, was turned on to

Should You Use A Unique Title Tags For A Crowded Industry?

and Mohammed, he's another superstar. He's been in and out of the mastermind but he's growing which is awesome. So what's up man? And he says, hey guys when it comes to the title tags for a crowded industry, do I have to have a unique one my car dealer client is in a big city and all the page one companies seem to have some variations of new cars in city or new that new comma used cars and city. Usually, I try to make my title tag stand out, but in this case, should I just copy what the competition is doing? It's my focus on uniqueness even justified, I don't remember learning it. Okay. I'm going to give you my opinion on this and I'm sure that there are probably some differences from some of the other guys.

When it comes to title tags unless it's a blog post. If it's a page where you know, for lead generation, I just use the keyword whatever the primary keyword is that I'm trying to target for that page becomes my at least the first part of the title tag. I might include a phone number in the title tag as well as the brand, right? But the first part of the title tag is going to be just that primary keyword, not a modification of it. It's just the primary keyword, then I'll have the phone number then the brand or something, some similar variation of that. But it's always just the primary keyword where I try to have to stand out as in the meta description, right. And that's where I try to write, you know, I do a lot of Google Ads now. And so I have the benefit of split testing a lot of headlines and descriptions. And because of that, I tend to try to write my meta descriptions as ad copy, so it's compelling. So that's what I try to do to stand out. And the reason why I say that is because I want that keyword and the SEO title is a significant ranking factor for a piece of content, at least in my experience, and I've kept at that process for many years now. So I always want that primary keyword as the title, the first part of the title tag two, and then I'll use the ad copy or excuse me, the meta description, optimized that like it's ad copy to try to entice a click. And that's typically how I do it.
But I'm sure some of the other guys have some other input to put on this. So just to clarify, Mohammed, my opinion would be to do what your competitors are doing when it comes to the title tag, but then try to make your meta description stand out as much as possible. And one of the ways to do that, which may be Marco can touch on this a little bit more if he doesn't get mad at me for saying this, has to include jump links because they can get pulled into the meta description. Remember, if you have a piece of content and you have like a table of contents, you have jump links within the content, those can actually get pulled into the meta description so it extends your search space, right? The real estate that you take upon the space on and plus it also draws the eyes to it because it's got a blue clickable link right from within the meta description. So those are also things that you can do to help us kind of stand out. Marco would say you?

Marco: Well on understanding how the algorithm is working right now how it was tweaked how they're trying to cater to NLP and any neural matching this is when you really have to focus on why brands are becoming more and more important as we go into the Semantic Web. Yeah, you could do it like that. You could do it just focus on the keyword like you said to include the brand and the exact match keyword but the broad match right. So if selling new cars and your domain has new cars, new cars com, so you can't go new cars, com new cars for sale, it becomes nearly impossible to avoid over-optimizing everything on your website and if you had focused on your brand, which is usually a name, probably a family name, right? And plus, and then the carmaker, and then the location, model, you might want to include the model, if it's opposed for whatever it is, however it is that you're trying to frame it, it would be a whole lot easier if you concentrated on the brand. And then once you're focusing on the brand, to do as much as you can for the entity of that brand around the web, so that now you're setting yourself up to two ways.

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The way Bradley said it becomes unique. Your description is in fact, your ad copy, because you're in front of a user, and that user is going to look at these results. And the one that catches the eye is the one that's going to get the click or the one it's just sometimes that they go to that first one. There's a lot of people that will go multiples, and that there's a lot of people where you get that bold, right those descriptions and those titles in bold and maybe that'll catch their eye. This is why it's so important to have that keyword that you're focusing on. But if you're focusing on brand, you're not going to run into over-optimization issues. So you have two things, you're taking care of that ad copy. You're taking care of that title and that description, and you're taking care of your entity so that in every way possible, you just differentiated yourself from everyone else in the industry that's doing the same damn thing. And so now you're giving the bot a reason to choose your entity over the others when… I don't know how deep I can get into this, Mohammed, go look at the charity webinars because I went deep into this and into the entity into the fact that all Google is doing is it's comparing. It's comparing entities. It's in a relational database and it relates all of the entities to one another. And all of the whatever vectors it has for that entity, vectors are simply numbers, right? This zero to eight and so whatever it has in its system and its servers, when it's looking for the entities, which one matches the entity the best, or what it thinks the optimal entity is, if yours is the closest to that, it's going to draw more attention from the bots. It's gonna draw more love. That's why our @ID pages work so fucking well because we're just feeding the bots all of the information about our entity and we do it over and over and over again. We loop it, we scoop it, and it has no choice but to do what we want it to do. That's why I'm surprised that he's not back in our mastermind already asking not only these questions but going deeper into this because we go a whole lot deeper about the entity and all of the different things that you could do to trap that body in there. And just to set yourself completely apart from everybody else. It's part of our SEO power shield. And as part of what I'm calling worried less SEO, we just don't worry about updates. It doesn't matter. We don't care what Google does, because we're already optimized for Google. Even though Google says you can't optimize for natural language processing and AI. Yeah, and I call that bullshit.

Bradley: Yeah. I love that you can't optimize for the new updates. Okay. All right. The people that say that just don't have a Marco on their team.

Would It Trigger A Penalty If You Publish An Address For A Service Area GMB Page?

Anyways, Troy's up. He says, Hello, I have a client's plumbing GMB since he wasn't ranking in the three pack he added the physical location of the shop which is also the NAP on his website to the Google My Business as well as leaving the service areas listed are already listed. The Business Services at home and not at the shop location right it's a service area business meaning the Business Services customers at their location, not at the business location makes sense service area business. How is this going to hurt any listings or rankings should the address be taken off yet?

It should. And the reason why is because it's clearly stated in Google's terms, Google My Business Terms of Service that states if you are a service area business, you should not publish your address. There are some exceptions to that.

Which sometimes, by the way, you know, there are some algorithmic or automated suspensions that can occur from that. So, I'm surprised. Well, I mean, I'm not, I'm not surprised that I'm kind of surprised that it didn't happen already, because I have heard of people adding the physical location for a service area business, and it auto suspending it. So if you didn't get hit with that, that's a good thing. I would go in and remove that service area, or excuse me, the physical location from being published. And that's because of the Google My Business, Terms of Service state that if its service area business, you're not supposed to publish the address. There can be some exceptions for that, such as for example when I've used this example in the past like a kitchen remodel Kitchen Remodeling company, I may have a showroom, right? Kitchen Remodeling happens at the customer location, not at the business location. However, they may have a showroom where people can come in and see, you know, kind of mock kitchen designs and things like that. So that's, that's an exception where, and I've actually had a client that we had left the service, yet it was a service area business, but we had left the published physical location because they had a showroom, and it got suspended. And we had to contact Google My Business support and, you know, state our case, which was that they had a showroom, and they reinstated it, it was fine. It was fine. It was just a matter of, you know, going through proper channels, but it got reinstated. It was fine. But I just wanted to point that out. I would not publish the address for service area businesses unless it's one of those rare exceptions. Okay. And that's because they told you not to do that and I've seen it firsthand gets suspended because of it. Okay, any comments on that guys?

No, I agree in terms of service violation you can get yourself in a lot of trouble for that. Yeah.

Is It Okay To Upload Images From The Customer's Location Or Should You Geotag Them With NAP?

So here's another one from Troy and this is a great question. He says another one field techs plumbing. The plumbing techs taking pics out at service area jobs will upload directly to GMB and Instagram account since taken by phone and geotagged to that residence location so geotagged from where they took the photo right? So it's got the GPS data embedded in the imprinted on impressed upon the image okay as part of the metadata. So, is this the best way or should all pics be geotagged with NAP and then uploaded to GMB now? Because now you got conflicting data, right? If you take a photo that was taken on location at a customer location for service area business, and then you wait to upload it till after you've geotagged it with additional NAP data, doesn't that cause conflicting Geo Data on that one image, right? How can that image be taken in two different locations at the same time, it can be, right? So no, don't do that. The benefit that you're going to gain from taking photos on location and uploading using the GMB app, by the way, is that it uploads that GeoData from and it starts to paint a picture, right? It starts to prove to Google, that you're in that service areas indeed, where you're conducting business, right? If that makes sense. And so that's one of the ways that we talk about local GMB Pro.

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And that's about as far as I want to talk about it, but and how to expand a map area footprint, if that makes sense. And I don't mean footprint in a bad sense. I mean, in a good sense, and how you can expand your maps, listing exposure to areas outside of your immediate proximity, right, if that makes sense. Again, remember, over the last year, there have been two occasions that I'm aware of where Google is tightened to that proximity part of the algorithm, the proximity filter, they've narrowed it. It's happened two times now in the last year, one within like the last three months or so two or three months. So the proximity issue is getting harder and harder to overcome. But that is still the way to overcome it is by uploading photos from that are taken from mobile devices in the service area. So out across the areas, and also as Marco teaches, you know, not just the metadata that is imprinted into the meta, you know, the GeoData that's imprinted in the metadata of the images by uploading them, but also by taking images of known landmarks and things like that can be identified by Google through Google Street View, and things like that Google Earth and all of that, that will also prove that it's within the service area. So those are two different ways that you benefit from that not by, you know, we talked about geotagging photos using stuff like geo setter or whatever, when you don't have somebody in the field actually uploading original photos that were taken on location right?

We only use the geotagging software to tag photos, when as a second, you know, the next best option is a second option when we don't have that first option implemented. So anyway, Marco, I know you want to comment on that.

Marco: Yeah, it defeats the purpose if you tag them from wherever the location is, but let's say where you work is different from location, wherever the job is just a contractor goes out to a house 10 miles away, does a job takes the pictures, upload them there.

And then Google has all that information, versus going there getting the pictures giving them to you, then you retag I don't understand why the whole purpose of this is you're giving Google information from the place that you want to become relevant or related to your business, right? So if it's 10 miles away, if it's 20 miles away, whatever it is, you want to make that relevant to you and to your business and the way that you do that is by taking the picture they're and uploading them there. If you upload them as some other place, and it's going to change the data and that defeats the purpose of taking them at the location.

Bradley: Yeah, yeah. And it's really cool. You can test this, guys, you can take a photo from your phone and upload it. Or you know, if you've got Google Photos on your phone so that it automatically backs them up to Google Photos I do. I've got an Android phone. So if you take a photo out, you know somewhere and then you go look at the metadata, it'll show you the coordinates where it was taken, like, it'll show you like a little Google map with a pin where it was taken. If you look at the little eye in the circles, so like the info, it'll show you like the data that it sees from the image. So it's pretty cool. It does that with videos too, by the way. So it's, you know, it's very, very powerful. And that's it. That's how you can kind of create a map for Google to understand like when I say a map like a surface area, by overtime you consistently upload images that are, you know, geotagged from where they were taken, uploaded through the GMB app, especially then that, you know, you can start to kind of train the bot to understand or recognize where your service area truly is. It's not just claiming it stating it in GMB. But now you're proving to the bot, that you indeed are servicing those areas because you're uploading photos that are proof, like with the GeoData. So it's a great question though.

What Is The Best Way To Index Links And Drive Stacks?

Okay, the next question is Hello there. Thank you for answering our questions. My question is, what is the best way to index links in general, and drive stacks? In particular, nowadays, mygb.co, our store, we have a link indexing service over there that works really, really well. It's like 10 bucks for 2500 links or something like that. It's ridiculous. So, you know, go buy an embed gig or excuse me an indexing gig over there and submit them that way. That's one way to do it. How else could do it, Marco?

I don't do it any other way. So I can't say, go do it some other way, I get my legs linked index by dead if I'm looking. If I'm testing, I might try different things. So maybe when we do the heavy hitter club, we can show people the different ways that you can index links. But why am I going to do all that work when it's not necessary? I could just go tell daddy, I need these links, links index, and then he's gonna take them, he's going to get about 60% or more index. And since he does multiple indexing runs, then then they the index over a period of time rather than all at once we had that question, I think, in the mastermind, so I want to make that clear to people that they don't have to worry about, I don't know 15 20,000 thousand links showing up all of a sudden, in their link profile. That's not how it works. He does it over a period of time so that they index 60% Plus, and then you have this great link profile and index link and you can push it even more power if you build tiered link building to those index link, and again, data can take care of all that.

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Nathan says just letting you know that some of the links about a plan still point to subspace links don't work. Well. Thanks, Nathan shade that. As I mentioned the last time I think you made a comment about the battle plan that's on the block for that's in the to-do list where after 2xyouragency training is done, that will be updated one thing at a time, my man, so thank you though.

Let's see what's next. Troy says I'll keep it going. Okay, Troy, yeah, might as well. I'm sure I said because there's no other questions, guys. And by the way, if we run out of questions, we wrap it up early. So it's up to you guys. You got questions, ask them if there's only a handful of you here. Feel free. Okay. Otherwise, we'll wrap it up early. I'm perfectly good with going back to finishing the training for 2xyouragency today. I've got a lot left to do.

Troy says I'll keep going page borders are trending in the IM world. This week are they like what type of page builders HTML fast loading pages or still WordPress, the client needs redesign and I'm pondering page builder because so much quicker to build Google more receptive to HTML now since they weren't a few years ago. So when you say pal, that's it hang on. Let me after that because I know Google is not now more receptive to HTML before. They've always been very receptive to it to HTML. The thing is that WordPress is so popular that Google does get and I don't care what they say, you know, they'll tell you no, but they do give WordPress. It's a little bit of a boost. Not much, but it's just so damn popular. But HTML has always worked really well, because of how fast it is. It's super fast and Google really likes that. I've worked in HTML forever, right? But 17-18 years, almost 17 years.

I've been doing this and it never stopped working. So let's make that clear. Google isn't any more accepted HTML now than it was before.

Yeah, and I really liked HTML, creating pages in HTML because it does they load super quick.

It's not that hard to it's just when you have to have dynamic stuff and you know, database and all that I like, I'm not an HTML nerd. I just use notepad plus as an HTML editor. And but I like using HTML pages because they're quick loading and that kind of stuff. So anyway, uh, page builders are trending HTML, fast loading client needs a redesign.

So I don't know really what that what the question is there. You know, it's up to you.

WordPress still works. You know, I'm not crazy about WordPress. The only reason why I still use WordPress is that it's it is, you know, like, I know it and it makes it easy for blogs and things like that, but I also don't like WordPress, because of how many fucking updates there is all the time in that ridiculous. It's just stupid. It's just stupid and when you have so many damn sites that you manage it just you know, it's just a pain in the ass. And even if you use something like main WP or whatever, they always end up being issues and every time there's an update, you know, one or two sites out of the dozens and dozens that you manage end up having some sort of conflict and, you know, it's just a pain in the balls. That's why I try to run WordPress sites as light as possible, right? So the like, as little as few plugins as possible, and that kind of stuff because it's just a nightmare dealing with on a regular basis. So, you know, pick and choose whatever, whatever you feel most comfortable with. You know, I still would build a new client site on WordPress just because of the ease with which I could build it. And then add content and all that kind of stuff. But I do like HTML for the various reasons that I just mentioned. Now that depends on how proficient he is with HTML, you can build a WordPress hybrid with HTML, right? And you can type HTML pages to your WordPress. That's not a problem.

Yeah, it just depends it depends on on on how far you want to go with it. But I can tell you right now that you can rank WordPress, HTML, and literally just about anything on the web, if you work the entity guy says edit if you're not doing entity-based SEO right now, if you're worried about which builder you're going to use, rather than how you're going to set up your entity you starting off on the wrong foot. Yeah, I agree with entity-based SEO. It's for the Semantic Web is that the bot is looking at. You're not doing that you're fucking it up.

Nicely said. Nathan says Troy takes the photos via the GMB app on the iPhone. Google loves those photos and you will get more eyeballs on your GMB. Yeah, it doesn't have to be the app on the iPhone. It could be on your Android to just the GMB app period. right, that's the point of load. By the way, you know, you can, you can give your field techs access as like a communications manager or whatever they call it a so that they can upload directly to the GMB as a contributor, which means they could not only upload photos, but they could also post GMB posts from through the GMB app directly to your GMB profile for the business. However, you can also upload photos and still get the benefit as a guest like so. In other words, a guest uploaded photos. So even if your texts that field technicians didn't have manager access to the GMB they could still take photos and upload them with the geotag data, right metadata directly to the GMB as guest photos, user-generated photos right and it still has the same benefit. The only difference is you don't get to add create a post from it with a call to action and squeeze keywords and such. But that the image SEO still has an effect even as a guest upload, right a user upload as opposed to a manager upload. Okay.

Troy says, Thanks, Jen. It's always great. How's it been a few weeks and just saw the pricing on 2xyouragency? Agree with Bradley, you're nuts. Going to sign up before your sanity comes back? Yeah, Troy, you think I'm nuts? I think I'm nuts. Because I'm the one spending all this time doing all the videos and it's a lot of fucking time will tell you that a lot of time and I got nine more weeks to go. So anyways,

How Do You Generate More GMB Calls For A Client With 4 Offices In Different Cities?

Next question. I just landed a big client who has four offices in different cities near each other and my main objective is to generate more calls from their GMB pages. So I figured this is where I can show the biggest and fastest results. I was thinking about doing a big SEO shield for the brand first and as local SEO shields for the specific GMB pages. Any better idea?

Well, yeah, I mean, you can do it all underneath the one branded shield. I think I'm pretty sure Marco is going to suggest that and I'm going to let Marco take over this one, I would, I would assume that you can push all of that through the primary SEO shield, which would be your drive stack and all of that. And then you can create location-based optimized folders within the stack instead of having these different stacks and all of that you can do it all under one and you actually get more power out of it that way than having different stacks, at least through my experience. Marco, this one is definitely yours.

Marco: Yeah, well, I mean, we're thinking brand, I was supposed to be thinking brand, we should be thinking brand. If we don't. Right now, like what I'm recommending to everyone is thinking of a catchy name because you know, women's shoes. Chicago is not a brand. That's a keyword. Right? New women should just, those are not brand. Think of brands think of a name that you want for your company that's catchy and that's going to last right? It's going to stand the test of time. Why? Because if you hit that one, you got that unicorn. If you got that one that for whatever reason, becomes the keyword for the niche. Then not that's an ATM, that's a 24 hour, 365 ATM, it's going to pour money in your pocket and your client, hopefully, it's your idea. But that's the way you should all be looking at the project even if you have to do local which is a brand plus location plus keyword association, you're looking at the brand always. So even if it's different cities, that should be one main office, right? McDonald's they differentiate between McDonald's Corporation and then the franchises and the franchisees and then everything else that McDonald's does. It's not one McDonald's in one place and then another one in orphaned in another place or whatever. No, it's all one big brand.

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Look at how the big boys take on the internet. Look at how they set it all up, look at how they set up the franchise model or the multiple cities, multiple office model and do the do that they do. Because if you don't, you're going to be left behind. If you start now and you starting it off, right and you're working, just praying, just from that aspect, then you're going to know that everything that you do needs to relate to that brand and to everything that's under that brand. You claim your footprint, right? You're going to claim all your social profiles you go and everything that excuses me, everything that you set up, should be with you looking to create that brand plus keyword association. Not everyone is in the eye and I talked about this during the charity webinars, not all of you will be able to make your project the next Amazon, or the next Google or the next, whatever, but you should be working as if that's going to happen. And the way that we can push power right now the way that we do things at Semantic Mastery. It's a wide-open field. It's even it's an even playing field. So that I'll be we saw the test cases in, in our mastermind, where Dadia went after Amazon and he's fighting Amazon, Walmart, you name it, in the e-commerce space, and he's carved his niche. He's there and the client is happier than a pig and shit.

Bradley: It's impressive. I mean, in such a short period of time, to like with ecom to take on Walmart and Amazon and be competitive with them in such a short period of time. It's absolutely incredible. It's impressive. So anyway, there you go. And yeah, you know, what's interesting guys in the 2xyouragency training, the Double Your Agency training, you know, like I said, I should finish today we this training and it's all about the first four weeks is about to extra pipeline. It's about increasing, filling your pipeline full of leads, prospects so that you can never have to worry about revenue again for your agency. You can not only sell more clients, close more clients generate more revenue but you can also cherry-pick the best ones. Because the problem is if you only got 10 leads coming in your business, you know, you are desperate to try to close as many of those 10 as possible and it comes across in everything that you say your actions, your tone of voice. Everything it comes across as desperate because you need the revenue and you only got 10 prospects to talk to. If you had 100 prospects to talk to be completely different psychology. So anyway, I taught the reason I brought that up is that the whole first four weeks is about building your brand. Exactly what Marco was talking about, but there is an SEO benefit to it. But I'm not talking about building your brand. In SEO terms, there is a portion of that where I talk about it, but most of it is about building your brand so that you become synonymous with whatever product or service it is that you're trying to promote.

So for example, I talked about niching down, that's how I prefer to do it, I think it's much easier to scale an agency that way. So like associating your primary keyword which may be Tree Service SEO or like for me, for example, or Tree Service marketing or Tree Service, lead generation, whatever it is, with the brand name, and it's about building that brand in that association and so the whole first four weeks is about really building your own brand first. That's super important because that's how you start like Marco said, once you become once the association has been generated, not just within Google, but also within other within you know, prospects' minds, customer, potential target's minds that's like an ATM, it's a 24-hour machine, you know, cash machine that's just going to constantly deliver money. That's where you want to be for your own agency as well as for your clients, you want to be able to reproduce that duplicate that for your clients and have and help them become the branded verb. Do you know what I mean? Like, you want them to be the ones that are associated with their product or service in their local area. And the way that you do that is through what Marco calls entity SEO. It's about building that brand. And that's incredibly I mean, that's absolutely true. It's about branding, that's you want to kill it in SEO, build the fucking brand period. That's just the way it is now, and it's only going to continue to go further in that direction, in my opinion. So

Marco: Yeah, it's not just an opinion. It's what Google is telling you. I mean, that everything that they've come out with, and I'm just seeing this all over with people that just they have no clue. And it's all about into all of these people that saw drops in whatever they were doing is because their entity wasn't right and those who benefited or didn't see any changes, or because they're doing things right. To me, it's funny because the only way that we find out about updates is like when people come in on Hump Day or in our groups and tell us, you guys see that update? And we're like, No, no, but let me go and see what it's about. I know what it's about, I saw what it's about Google tells you, what is about Google tells you, I mean, almost to the letter what they want. And then John Mueller will go and tell you the opposite so that you don't know what to do. So you gotta go sift through all of that to get the right information, because you got a lot of people that are just spreading the Google word, without understanding what it is that they're saying without even understanding what it is that John Mueller is saying. Cuz a lot of times what John Mueller says and what he means are two totally different things. Don't pay attention to John Mueller. If you don't want to believe Marco that then don't believe Marco go and test and see for yourself. Whether what I'm telling you entity basis seal, whether that's what's working right now, and I guarantee you that you're going to get results. If you do the things right, set up your SEO shield, and then do the things that are in the battle plan that we recommend for your entity. And it's just a done deal. It's so simple, it's ridiculous. And you can go up against anyone I'm telling you right now that you can take on anyone in the internet space and when

Bradley: I think Hernan is gonna contribute?

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Hernan: Absolutely. Yeah, I was about to say on a different branding perspective, branding from the perspective of creating a brand to attract customers, not from the SEO perspective, that is something that I'll be contributing as well with, you know, which is going to be a brand new course for or an email prospecting course for digital agency owners. So basically, how to use my case, which is my wheelhouse, which is going to be Facebook. How do you leverage Facebook and Facebook ads, not the organic stuff, not the fact that you need to post 1000 times a day and be glued to your phone and you know, look like a teenager? Not we're not talking about that, right? We're talking about like doing real business. We're talking about doing real business, not influencer type stuff, but the real stuff. Because you also need to build and run your business, right? So, you know, my idea is to show you real quick how you can build a brand around yourself so that you can pipe those leads into whatever your sales process is, whether it is like talking to you, or if you have a salesperson or a call center, whatever that is. But I'm going to share with you guys how to do that in 2xa. That's going to be available, you know, next week for sure. So it's going to be in 2xyouragency as well. So there you go.

Marco: Yeah, no, I would just add to people that when you're building your brand when you're talking about your brand, it's that's something that you separate from your SEO brand. It's all your brand. Your brand is how you're going to do business, but it's going to be your calling card on the web, and you can't call yourself Joe Schmo from Kokomo anymore and expect to go up again when Google is benefiting brands. And so again, if you're not working towards that brand, towards becoming the keyword for the niche, right, like you said to become the verb in your niche, then you're not. Forget it, you're gonna have to do so much work. So much work to make it right, that you may as well just start doing it right, as right from the beginning, work on that brand. Think of that print, work with your client on that brand when they tell you well, I want the keyword in the city. No, that's not the way that you should do things you should think about your business and how it is that you want to present yourself to the customer to the client to people on the web. How do you want your brand to appear to the people who are looking for your products and services or whatever it is that you are selling?

Bradley: Yeah, anyway, that's, you know, guys, this what's great about this is. Remember, you're hearing from multiple agency owners here too. And we all have, you know, we all understand the importance of that whole branding thing. There's the SEO aspect of it, but it's all one and the same now you shouldn't separate the two. Building the brand, and SEOing the brand is one and the same. And so again, it's good to hear an opinion from Marco and from Hernan, and for myself. We each have our own successful agencies beyond what we do here at Semantic Mastery. So it's good to know that you know, we're speaking from experience, right, this isn't just theory.

Any Thoughts On The Erratic Movement Of Websites In Google Search Console?

Fitz says Good day. Good day, guys. Thanks for this forum. I noticed the three of my sites show in the Search Console are going up and down together. Why do you guess this is happening? They are in different states. Honestly. I have no idea. I mean, there's there could be a ton of variables there that you know, questions I could have about that fits that we're obviously not gonna be able to get to the bottom of right now. I can't imagine what would cause something like that unless they were all three sites were hosted on the same host. And there's some sort of hosting issue. I don't know how what the connection there would be. It could just be a coincidence. It's unlikely, but there's got to be some. I don't know. Is there any of you guys have any speculation on any of that? not really enough information there to go on. But no,

Marco: no, because we'd have to go and look at each one specifically and see how they're related, whether they're related to why Google created that relationship? Well, if Google created the relationship, why there's a lot of things that we have to look at.

Bradley: Yeah. Yeah, that's something would have to be investigated fits. Come join the mastermind and you can submit that to one of our mastermind webinars. And we'll be happy to audit it and look into it.

How Does Responding To Reviews Help In Ranking GMB?

Muhamed, What's up buddy says Hey guys, how does responding to reviews and GMB help things is it only good because its activity and GMB type of client was avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. Okay, I think there's, look, we already know we can rank without reviews with none, right? So reviews can be a factor, but they're not necessary or critical, right? So in my experience, the reason why I suggest responding to reviews both positive and negative, I tell all my clients to respond to reviews positive and negative for two reasons. Number one, it's additional activity. Number two, it shows to your users, two people that end up seeing your brand that you're engaged with your customers, right or that the brand is engaging with their customers. And number three, because it gives you the opportunity to now inject additional keywords and location modifiers into a response because a lot of the time, I think about most reviews that customers leave, don't have any keywords in them whatsoever or location details, right? A lot of them are just saying, hey, it was awesome, thanks, guys. I mean, it might have like, you know, hey, they called these guys to come to remove a tree and they did a really good job, we really, you know, clean up afterward, it was great, I'll call them again, highly recommend it, but other than saying remove a tree, there's no other indication there as to what has been done. They're just saying that they did a great job, which is great. But what I like to do is have, you know, go in and in reply to that and say, you know, thank you for your kind words, it was a pleasure perform, you know, handling that tree removal job for you in Fairfax. You know, we encourage you to contact us and next time you have some tree care work, you know, or tree care needs or something right. So now you squeezed in multiple keywords, as well as a location modifier. So that's why I like to do that and I have all of my clients, you know, what I'll do is when I send out monthly reports, I have my VA always take screenshots of GMB insights and stuff like that. And one of the things that we look at is the reviews to see if any new reviews have been posted in the last month and if so have they been responded to? Because if not, then when I send the monthly reports to my clients, I mentioned that in the commentary in the email that I send my clients say, Hey, you know, I noticed that you got two new reviews this month that hadn't been replied to, here's the links directly to them, please go reply. And I send that to them. And again, and I've trained all of my clients to do exactly what I mentioned, which was to squeeze in a keyword and or location modifier or a couple of keywords if they can, and not a spammy way, but in a very conversational way. But again, it's not necessary. I think it's important to do it is something that will move the needle, but it's not critical. What do you guys think? Any comments on that?

 

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Marco: Yeah, definitely, man because people look at reviews the wrong way. People look at okay, I should have all five-star reviews and that's all I need to pay attention to and I don't need to do anything else. But the reviews and responding to reviews, well you're using the voice of your brand to talk to your customers. Again we go back to the brand, man. This is your voice, right? The voice of your brand reaching out to this dissatisfied customer because they came to you with pain. They came to you with a problem and you did not solve the problem. You didn't take care of the pain. So now there's a problem that not only did you not take care of that, but they have a problem with you and with your brand. So this is the perfect time to go in there and say hey, look, yeah, we fucked up. You're not going to say it in these words. But this is what I tell. This is what I tell the people when I'm in a consultation, and they asked me about reviews. Go tell the person that you fucked up and then you go tell them how can we make it right for you, help us make it right for you. So that may create a dialogue with this person. And then what that does is it makes your brand stand out from the rest. Not only did you respond, but you offered to make it right and now you're in an open dialogue with this person who gave you a bad review, and you're looking to make it right you know how that makes it look makes you look like you have the best customer service in the industry, it's actually a place where you can shine. Even though the review started out being bad. Just by talking to the customer and offering, look let me make it right for you. How can we make it? How can we help you? And sometimes that there's no fuck off, I don't need you anymore, right? But then that makes them look shitty. Because you're being open, you're being honest. And you're willing to help and you're willing to make it right. So that puts it back on them instead of it all being on you leaving that negative review just without response. No chirp, chirp chirp. Make it makes you look really bad.

Bradley: And on rare occasions, you can turn a negative battery review, what initially was a bad review, into a positive and end up turning that customer into a brand advocate. Exactly. It's a rare occasion that that happens. But if you bend over backward to make something, right that was a fuckup on your part or not, you know, whatever but if you bend over to make it right then sometimes you can turn that customer into, you know, an ambassador for the company because they'll go out and you know, sing praises about your business and recommend you to friends and family and such because they had what started off as a bad experience, but turned into a good one.

Okay, and so just keep that in mind. Remember, guys, think of setbacks, as you know, Napoleon Hill. I think it was Dale Carnegie that actually said it, but Napoleon Hill was the one that published it and you know, really made it famous. The quote, which was, for every adversity, there's a seed of equal or greater benefit, right. And so if you think about that, and it's funny, I'm listening to an audiobook right now that I'm really enjoying, I'm only in chapter two, but it's called Black Box Thinking. And it's all about how you know you if you take your failures and analyze them the way the airline industries do with the black box, right? They always admit they don't ever try to cover up mistakes or hide mistakes or try to downplay mistakes, they take all mistakes head-on, and they analyze the data and make it publicly available for everybody so that they can improve processes and improve how flights you know are handled and things like that. And so anyway, it's just an analogy to say, hit a challenge head-on. And that'll make you stand out and figure out a way to learn from that to improve processes so that it doesn't happen again. It will make it a stronger business stronger, brand stronger, stronger company. And so again, just think about it that way. You know, I love that statement. I say to myself all the time when I run into a challenge, something that, you know, if I mess up, you know, I fail, you know, have some sort of failure or something. You know, for every adversity there's a seed of equal or greater benefit. So just remember that. Just look for the way to improve upon a process when you've been notified of a setback or you know, an insufficiency or whatever. That makes sense. So anyway, all this is covered in 2xyouragency, guys. You should join it. And Muhamed, it says PS my situation is slowly improving, and I will take my stable place back into masterminds. And yes, you're always welcome. And the door's always open to you.

What Are The Potential Problems If You Have Multiple Keywords Floating Around Page 2?

Austin says, Do you have multiple if you have multiple keywords just floating around page two? What would you think about the problem maybe? Let's say the on pages type? Again, that's kind of a loaded question in that it could be a number of things. I could speculate on, you know, 18 different things that it could be. What I would recommend doing, if you say you're on pages tight, let's just assume that it is and you've got keywords that are floating on page two, I drive some damn relevant traffic to those pages. Because that is my go-to thing when you've done other on-page and you've done some off-page stuff and you're still struggling to get the results that you want. I found ART – activity, relevance, trust, and authority. If you can provide engagement activity to that you will see a significant movement. Right, it will definitely move the needle. And so what I would do is buy some traffic, some relevant traffic from Google to those pages and see what happens. That's what I would do. Any suggestions on that Marco?

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Marco: No, not without knowing the what off-page he's done. But it could be that the competition is keeping him from page one, right? It could be that he hasn't pushed enough power to those to go from page two to page one. So I don't know enough to give an opinion. But absolutely activity, relevance, trust, and authority is all you need. When you're sitting there on page two ready to jumping into page one but you really haven't made it yet. If you're on pages is right. And your entities type then the next step is the is off-page. What's happening off-page Yeah.

Bradley: Yeah, and you can buy some relevant traffic from YouTube. Although that's more for views than for clicks, you can get some clicks, and it will be relevant. But you can use the Display Network for Google ads for way less expensive than search ads and drive relevant traffic to your pages. And Google knows is relevant because you set it up through your audience targeting right. So you can set up in-market audiences, custom intent audiences, whatever, layer them, so you bind audiences. It's called layering. You know, you can do that as well. But my point is, now you're buying traffic to pages that from a relevant audience that it's an audience that you're purchasing from Google, right? You're tapping into a Google audience that Google is telling you is relevant. So you're buying relevant traffic directly from Google. And now those are relevant signals that Google is waiting higher than just some random ass traffic if that makes sense. Because Google understands there's already has a profile developed for those visitors, and it's already identified them as you know, a relevant audience before they even hit your page is my point. So again, those are highly weighted traffic signals. And I don't care what Google says about buying traffic from Google Ads doesn't help SEO. That's just like telling you that link wheels don't work and press releases don't work and guest posts don't work and all that right. How's that working out for you guys?

Alright, we're about out of time. Guys, I'm sorry. There are a couple of good questions. We're not going to be able to get to

Is Blogger A Good Substitute For WordPress For Blogging?

last one fit says is Blogger a good substitute for WordPress for blogging? Not really, because you're so limited which you can do with Blogger. You know, the self-hosted WordPress site gives you a lot of functionality. Blogger, I mean, it can be used, but you're limited in design. Well, I don't know. I've never tried to design within Blogger. I've just use default themes or whatever. So I can't answer that for sure. Except if it was a good substitute, it would probably be a lot more prevalent and I rarely ever see any blogs on Blogger that have any measurable amount of traffic. Any comments on that?

Marco: Yeah, let's say tested and little know how it turns out because it's I'd have to speculate since I've never used Blogger for anything other than links back to my content.

Alright, so Clint and decline, I don't know if that's your name or what anyways, you guys, sorry, I didn't get to your questions. If you post them in the Facebook group, we can try to answer them over there. Or you can repost them until next for next week's Hump Day Hangouts and we'll get to them there. But either way, sorry, guys, we didn't get to you but we are out of time. So thanks, everybody, for being here. Thank you, guys. Bye, everyone. Go get better, Hernan. Thank you. I'll try. Alright guys, bye everybody. See ya. See ya.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 232

By April

Click on the video above to watch Episode 232 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Hernan: Hey, everybody, welcome to Hump Day hangouts episode hold on episode 232 My name is Adam Moody. I'm reading the script that has just said and it's pretty cool to have you guys here. Today's the 17th of April and this is looking good. So I'm just going to go and you know in honor to or beloved Adam and Secretary which will be going to be missing on this episode. I'm going to be saying hi to everyone on the list as I see them. What's up, Marco?

Marco: Oh, I'm first Holy fuck the Latinos first today.

Hernan: Yeah, man.

Marco: We always end up in the back of the bus, but here I am, man. I got a little bit of a cold but I'm still enjoying the beautiful weather. So that's life. You know, life sucks sometimes. Yeah.

Hernan: How about you Bradley? How's everything man?

Bradley: I'm happy man I'm happy to be here. Things are good. So yeah, we got a very few questions on the new chat app guys we really apologize about that piece of shit Facebook app that we had on here for two weeks and it got every everybody that commented last week apparently got their Facebook account locked. It was nuts. And anyway, I apologize for that we had no idea was going to be like that I got my I got locked out of my account, or non did Marco did. Several of our mastermind members. It was Wow. Anyways, we apologize, we had no idea something like that was going to happen. That's why we got this new one on there that looks kind of funky. But it's kind of cool because it I mean, we're going to find out if it's cool or not. It looks old school as hell but it does give us the ability to post gifts and you can sign in and create an account so that you can actually put your image there which I recommend you guys do so that we know who we're talking to. But if you want to stay anonymous that just use the use it without logging and that's up to you. But anyway, so moving on. Hopefully, this will be satisfactory. We'll see.

Hernan: Yeah, yeah, it sounds good man. So we have some people putting Jeff's or gifts already. That's pretty cool. So a couple of things that we usually do. If you're new to semantic mastery, welcome, good to have you here. Don't forget to subscribe to the YouTube channel. If you want to know more about how we do things, you can go to semantic mastery calm for a slash hump day to be notified every time we go live. And you can come and ask your questions. This is free 100% free. We've been doing this for the past seven or five years. And it's been awesome. So thank you for being here. And if you're not new to semantic mastery, thank you, thank you for the support. This is awesome. Don't forget to if you want to step by step repeatable system to you know, rank your websites whatever those are local websites, new websites, age websites, go to Battle Plan out semantic mastery calm and get the battle plan and if you're ready to join a group of people that are growing their local marketing agencies and whatnot, come to the mastermind which is mastermind.semanticmastery.com. And for all of your done for you premium done for you with SEO services with the stamp of approval of semantic mastery don't accept second options go to em gee, Why be the SEO and you will have everything that you will ever need for your you know, delivering needs because you shouldn't be doing the link building you should be growing your agency that makes sense. So those are the announcements I think I nailed it. I might have something I'm going to paste Now I need to copy and paste some stuff on the thing so so yeah, there was we got I guess,

Bradley: Let me tease what you're doing tomorrow or non so that you don't have to toot your own horn. We got, we've been doing kind of a series in the mastermind. We're probably going to end up launching a product around it anyways, but it's Pay Per Click marketing for local and how to get results. We had a course that I produced about two, maybe two and a half years ago now called Local Kingpin. And it was specifically for using Google AdWords obviously, it's now Google ads, but formerly Google AdWords for setting up lead gen assets and dry and using, you know, producing leads for local businesses, either on a client basis or even on a lead gen basis where you're selling leads. And that worked really well. But the Google Ads dash dashboard, the whole platform has evolved a lot in the last two and a half years, considerably. And, you know, Google Ads themselves for search ads, excuse me, so search ads are rather expensive, you can still be profitable with that. There's no question but it's fucking expensive. So I've actually gotten away from using search ads and get more into using display ads and YouTube ads and remarketing obviously, and it works really well because the display ads are the display ad platform is so much better than it used to be. And you know, years ago when I had developed the local kingpin training

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It was in that method that I was using display ads. Suck it, they might have worked, but it sucked setting them up because you had to go out in the order or design your own banner ads and you had designed them and all the various sizes that you wanted to display them in. So the leaderboard, and you know, this 350 by 250 rectangles, you know, all these different sizes. And so it was a pain in the ass, I would hire a graphic designer to develop a set of banner ads, and that would be one set of banner ads, and it might cost me 50 or 60 bucks. If you wanted to split test, you'd have to pay for another set of ads, right. And so it was just it was you'd have to wait for you know, several days to get them back from the designer. And it's a real pain in the ass. And so it wasn't very efficient. And it wasn't very effective unless you really split test a lot and then found a winning combination of ads. But now what you can do on the Display Network when you're setting up display ads is you actually just import photos, it photos and images and let your logo as well and

It's a square version and rectangular version for each. And then you get to add up to five short headlines, one long headline and then up to five descriptions. So and there's, you know, character limits for each. But then what Google does is Google will create responsive display ads out of just the images that you upload it to just regular photos will work or graphics, either one and then will automatically start rotating through your various headlines and descriptions to find out which gets the highest click through as an engagement. And then it will start to auto-optimize the campaign and start serving the ads that are the combinations that performed the best more and more often. And so it's so much easier to set up a campaign now. And although obviously, display ads don't convert nearly as well as like search ads do, it's a fraction of the cost guys, and with the audience targeting that Google Display Network has now or Google has period. They have what they call in market audiences and life event audiences and you can even create custom intent audiences.

is now based on keywords which are really cool. I just started playing with that actually. And so if you go and find the you know in the in the in the in-market audience targeting settings if you can go in and find an end market audience for the businesses that you're generating leads for then those tend to be very good and like for me for contractors typically a the average cost per click runs between anywhere between about 85 cents to $1 50. So somewhere in that range depending on what type of contractor it is that I'm generating leads for. And so that's a fraction of the cost it just for it's just quickly for some perspective here, for roofing leads, for example, it could in some of the areas that I do SEO work and generate leads for roofers of roofing. A click for search ads for roofing type keywords can cost 35 to $40 per click. And you know, typically an average conversion rate is somewhere anywhere between 32

40% right, so you're talking about three clicks to get one lead at $35 per click, that's $105 per lead. That, to me is incredibly expensive. But with those, if you can there in the market audience targeting, you can actually see that there are a roofing odd Roofing Services in the market audience, and you can use that for display ads. And maybe this says you pay $1 per click will just use a nice round number. And it might be a 10% conversion rate as opposed to 30 or even a 5% conversion rate, which means you need 20 clicks to get one lead, but 20 clicks at $1 to get one lead guy think about that as 20 bucks per lead as opposed to 100 bucks per lead when you're using search ads. So keep that in mind and that's for cold traffic. But also for remarketing purposes. Like honestly, if you're not using remarketing in you're doing Client Services, you're nuts because it's just an inexpensive way to get additional traffic back to

The site and even if that traffic doesn't convert a lot, a lot of it will, but doesn't convert into leads. It's a great branding tool to help that business to gain brand recognition so that people will think of them and go search for their brand name when it's time for them to need their product or service because they're constantly reminded of that business. So, long story short,

we're going to work we've been doing a series of training inside the mastermind about using Google ads for Local Lead Generation, not search ads, but display ads and YouTube ads and remarketing ads. And tomorrow Hernan being the Facebook marketing expert that he is, he's coming into the mastermind to do a full training on how to use Facebook ads for Local Lead Generation. And then we're actually going to probably be packaging all that up over the next 60 to 90 days at some point and then launching that as a separate product as kind of an update to local kingpin, but we're going to rebrand it because it's really going to be a whole new course. Did you guys lose me?

Hernan: No

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Bradley: I got a frozen screen. Okay, yeah, there you go. Okay, so anyways, just kind of wanted to teach you guys a little bit on what's going on in the mastermind tomorrow. Those of you that are the mastermind a lot there's been a discussion thread by the way or not, did you see the discussion thread in the Facebook group, but are saying that we're going to rope you into actually contributing more than just the mastermind because they want a full soup to nuts type train. Yeah. So yeah, well, yeah, if there's a need for it,  you know, the mastermind has the privilege that you know, if you guys there's a real need about, you know, a specific type of training that you guys want to go after, then we can make a series there's no problem about that. We're all about, you know, serving our members as much as we possibly can. So that if that, you know, we have a good response tomorrow, that's potentially going to happen, at least initially within the mastermind, and then we'll go from there. But yeah, my idea is to cover as much terrain as possible tomorrow specifically, and then if we need to do another iteration of the, of the training or you know, walk you guys through a couple of case studies. So for instance, I was going through one of the clients that I manage, and we, so he's a chiropractor. He's a local chiropractor, and he has four clinics in Dallas. And over the past, I would say over the past six months, we have spent around $160,000 in advertising, and we have generated almost 4000 confirm appointments to those four offices. Now that is rough. So he is charging $49 per appointment, right? It's an intra massage offer. So he's charging $49 per appointment. We're getting him we're getting those appointments for around 39 to $40. So he's, you know, making money on the front end, but that's not even the best thing. The best thing is that each customer forth to him on average $300 you know because they show up to his office and they buy a bunch of stuff and they buy additional massages and they buy so that's

Average and that's on the low side. So there's, there's effectively we have been moving the needle real hard. He's super happy Of course because he's growing. He's expanding locations and whatnot, and some of the stuff that we were able to implement for him. We will be talking about tomorrow on the mastermind, so it's going to be pretty cool. Yeah, awesome. Yeah. Alright, so the last thing we're going to tease before we get into questions, which we were kind of just hoping that more questions would fill in this chat box anyways, uh, we've got video lead gen system

to Dotto really is launching next week, next Tuesday. As a matter of fact, we're going to talk about it well, the first part of next week's webinar, Hump Day hangouts is going to be where we're going to, you know, kind of get into some detail about what it's about and all that because I completely updated it so that still the old training is there, the old method, which I did for years, but over the last several months, I've been really redeveloping that method to make it more streamlined and efficient, something that a lot of it can be outsourced, but also just to make it to where, even if you were doing this yourself like, you know, managing the all of the video lead gen or video email campaigns on your own, I don't recommend that. But if a lot of people still going to do it on their own anyway, it's a lot more efficient now to where what used to take roughly 20 to 30 minutes per video email to send out. Now what will take you just two to three minutes No kidding, there's there will be a setup period on the front end where you can't get into the method here, there'll be a setup period where it might take you an hour to get everything set up. But then from there for every prospect you want to mail to, it's literally two to three minutes. And that's it. And so it's a hell of a lot more efficient. And I've tested a lot of different follow-up methods from that as well to once you are notified of engagement and I talked about all of this in the training and found several different methods that work really well to the kind of get the conversation going and stuff and so I go into great detail. It's basically a whole new course but you're still going to get the original version, as well as the Everything's under

The same membership site now. So there's the original version, which still works, but it's a bit more time-consuming. And then there's the newer version that can be applied to pretty much any sort of marketing service I use specifically one, were really two types of methods for monetizing it. In the examples and in the training, I talked about how to use it for monetizing lead gen assets. And then I also talked about for client services, if you're just doing outreach for clients instead of lead generation service providers. Then, you know, there's a method I talked about specifically optimizing GMB stuff, but it can be modified or an applied to pretty much any sort of service that you offer. So if you're a digital marketer does Facebook ads like her non for example, you could still use the video lead gen system, you just obviously are going to talk about how you can get results with Facebook as opposed to how you can get results with Google My Business. So any of you guys one of the things that we do is we surveyed you guys on a consistent basis to find out what what-what our audience needs, and something that comes up all the time is client getting right? securing clients and that kind of stuff. And so that's really what this was all about. It's so that you guys can go out and least get the conversation started. It's not sales training. I'm not real good at sales unless I got a referral, like been referral but as far as getting the conversation going for prospecting, it's an outstanding way to do it's very unique, you'll get a lot of responses that way. And then it's really going to be up to you to present your offer in such a way that you close the client, you know what I mean? Or the prospect at that point. So anyways, be on the lookout for that guys. Next week, we're going to do like we typically have done in the past, which is a limited offer on the front end for 24 hours and then the price will go up. And that's typically how we do that. So be on the lookout for that next week.

Okay, anything else?
I think we're good.

Alright, cool. Let's get into questions. Alright, so with our 1989 looking chat box, which kind of cool though. Let's get into it will start at the top

What Are Your Thoughts On Keyword Research Ninja?

KT says what are your thoughts on keyword research ninja? I have no thoughts on it whatsoever I've never used it I really don't use any keyword research tools anymore other than Power Suggest Pro, Google AdWords you know, the Google Ads keyword planner for because I still do PPC stuff. And then we have our own in-house keyword research product that is like anytime you need keywords, that's, you know, our go-to source now is MGYB? We have the keyword research done over there because it takes hours to compile a good list of keywords. Really, you can spend hours doing that and organizing the keywords into silos and you know, proper themes and that kind of stuff. And that's what our, you know, our product on keyword research is specifically it's you know, our assistant or employee that does all of that have access to multiple tools, SEM Rush, Power Suggest Pro, you know, all different kinds of tools that she uses to actually develop these reports and puts them into silos and all that kind of stuff. So different type of intent keywords, commercial intent, informational queries, that kind of stuff. So it just makes it super easy. So honestly, I can't give you an opinion on any of those keyword tools because I just don't use them. It just requires too much time in my opinion. And I'd rather outsource that or use a simple tool when I'm going to do it myself such as Power Suggest Pro. Marco or anybody else wants to comment on any of those.

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Marco: I agree that that's all I use. I use our keyword research. I mean, I taught them how to do it for a reason it's based on the way that you do it. And the way that I do it, which is Google Trends and power suggest Pro with Google ads, right the Keyword Planner Tool, and but the basis is right there. Then we go into everything else and we drill down as much as we can get as much information as possible go to Answer the Public. We just use just a ton of different tools that we can get all of the keywords. I mean, you get thousands sometimes I see our report come back, and it's 7, 8, 9 thousand keywords strong. And I'm thinking, this is like the best way to take down a market. Let me if you really need to start and understand your market and the words involved in your market. There's nothing better. I mean, I don't know I can't speak on keyword research Ninja, it might be fabulous. But I can't say anything other than the way that we have it set up works perfectly well for what we do. Yeah.

Bradley: Yeah. And again, it's the amount of time that goes into that, you know, I got away from doing it myself because it just takes too much time. Especially to Oregon. Like it's easy to spit out a bunch of keywords with a tool but to organize them in proper themes, you know, and basically silos and that kind of stuff and intent type people words like that's yet I mean, as far as I know, that's manual. I don't know tools that actually do that maybe keyword research and into does that. I don't know, I don't even look at tools like that anymore. So, unfortunately, I can't give you a good answer to that.

Does Using Subdomains Produce Better SEO Juice Than Using Pages For Multi-City Local Lead Gen Site?

Gordon's up he says thank you very much again for the help you provide on hump days. You're welcome. He says he when setting up a multi-city local lead gen site you have advised in the past few subdomains of the main domain for each city instead of using a page under the main domain. When using pages, I know that the SEO juice can be spread among all the city pages, but when using subdomains is the SEO just spread among all the subdomains to help each other one rank met each one rank better, or does each subdomain stand on its own for SEO purposes? Well, it's a little of both Gordon because, again, a subdomain is treated as a separate entity by Google right. But there is the parent domain being the root domain. So you can the way I always looked at it was subdomains and other subdomains of the same root domain are called siblings, sibling domains, right and the parent domain being the root.

And so what happens is each one of the subdomains or sibling domains are their own standalone sites, which is good for protection purposes. And that's what we've talked about. That's the reason why I've always done that. Now, it's funny because I really don't do anything spammy anymore, at least not to the actual money sites. So I can probably get away with just doing the inner pages, but it's still allowed. You're still a, you know, and that it doesn't mean that what we do right now, doesn't couldn't be considered spammy tomorrow, because we don't work for Google. Right. And so even though I've never really had, at least for several years now, I haven't had any issues with getting sites deindexed or penalize. I've always kept using subdomains specifically to minimize risk, right to reduce exposure, so to speak. Because as I've said before, if you put all of your location pages on the root, so their inner pages, right, and if you catch a penalty against any one of those pages, it could pull the whole site down and all of your other location pages.

Although again, as I said, the methods that we teach, haven't knock on wood, they haven't created any penalties that I'm aware of, for any of my own stuff, as well as any of our students, okay, that I'm aware of. And so you could probably get away with doing it on inner pages for management purposes, that would be much easier for there's no doubt because you'd all you'd have just one site to manage. That said, though, just keep in mind that that's putting all of your eggs in one basket. So if Google decides to take that basket, or destroy one of the eggs in that basket, it could very well hurt all the others as well. So back to the original question, a subdomain is kind of a standalone site in that if a subdomain was to catch a penalty, for some reason or another, it would only affect that subdomain, the route would be left intact would remain healthy and all of the other sibling domains or subdomains would also remain healthy, untouched, essentially, from that penalty that's been levied against that one subdomain. So it's isolates any potential penalty problems. However, if you were to catch a penalty against the root domain, it would automatically apply to all of the child domains or subdomains. Does that make sense? So that's why we all I've done that in the past was to always protect the root against all odds, right? Protect the root. And then if I was going to do anything spammy, it would be on a subdomain level. And that was specifically for that reason.

However, what you can do is in this is something I've actually been testing recently, but I don't have enough time passed to see in fact, I just talked about this on the last mastermind webinar, so 13 days ago, actually, about how to use subdomains and the root domain in conjunction to kind of power it up. And I can't give away the the the method here because it can't do that because it's kind of an extension of something that we teach in our paid courses. But there is a way to still use somebody domains and use the root domain to kind of help power up the subdomains, with inner pages without doing anything that could catch it catch up a penalty to your route. But again, you know, as far as does the subdomains benefit each other, yes, it may not be quite as a quick effect or, or might not be as effective as inner pages. But here's the thing, every one of those subdomains are still attached to the root, right. So again, the root domain being the parent domain is going to benefit now, you guys know we don't talk. We don't care much about metrics. We stopped caring about proprietary third-party metrics several years ago, but let's just use one as an example because a lot of you guys will understand it this way. Let's just use domain authority Moz's metric and page authority is an example okay?

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When you have a domain authority that sitewide including subdomains, right, so for example, if you have a domain authority of 20 five on the root, then your subdomains, when you create a new subdomain, it won't automatically be 25. I don't think so. But it will become it will benefit from the domain authority of the parent domain. And so what I have found over the years now that I've been developing these multi-location sites using subdomains is that at first, when you start developing, like, let's say you start off with two locations, so you've got the root domain, and then to subdomains at, you know, each subdomain being four different location. And then you add, so you start optimizing, you know, doing what you do to get results. And then you add a third location. Well, that third location tech, you know, typically, according to my experience, will, will often start to get results faster than the first two dead, because it's actually benefiting from some of the authority that has been accrued or you know, accumulated from the previous two subdomains and the route altogether, right. So as a whole, it's now that that new subdomain is actually benefiting from the authority that has accrued from the previous two and the route itself if that makes sense. So then you add a fourth subdomain and you know, fourth location, and a fifth and a six. And what happens is I start to see each new location that I add, tends to respond quicker get results faster than the previous one, because it's actually benefiting from the authority of the, you know, cluster essentially, that's it's the root domain, as well as its additional its other siblings. So, again, if you're doing just inner pages, you'll probably be going to get a faster effect from that. But I found that you know, as you continue to build out additional subdomains, they helped to, they kind of benefit or receive benefit from all of the previous subdomains as well. So they're at their birth point, right. The moment that you create that subdomain, it really already has some inherent authority because of it being a subdomain of a root domain that has built authority or crude authority if that makes sense.

So, anyway, I can't get into any more further of that, honestly, because I will be giving away too much. Come join the mastermind and will tell you all about it. So, Marco, do you want to comment on that at all or Hernan?

Marco: Now, just to validate a little bit what you're talking about on domains, we see that domain subdomain. We see that when we do drive stacks, and we add additional folders and files, right? The more you add the more power that as you say, a cruise and I call it power. I don't give a shit about domain authority or trust flow. I don't give a crap about any of that its power. And so the more that you do have whatever it is that you're doing inside the drive stack, the more power that you pushing through, and the more power that ends up wherever it is that you got that drives tech game. That's why they work so well. Yeah. And so the more work that you do inside, the more keywords that you target, whether it's keyword plus location or service, whatever it is that you're doing.

You do more of it inside your drive stack. And before you know it, I mean, it's just pushing tons of power wherever it is that you want to go. And we've seen people live from case studies that they even get an empty folder to rank before anything else rank. So it's crazy the amount of power that you can do in this method, whether you're doing it at the TL D and subdomain level or at the drive stack and G site level. Right?

Twitter Embed Code Not Displaying Properly In GSite

So if it says it says good day Semantic Mastery team thanks for this form to ask questions and get real answers. When optimizing the site, I framed Twitter the area stays blank with no message saying it won't connect. Is that still okay? All right. I don't do much Twitter stuff. But I know that if you just take a Twitter URL, tweet URL, a Twitter profile, URL, whatever and try to use an iframe create generator that it won't show you have to go into Twitter developers and actually generate an embed code for it which you can do with like your timeline, tweets and stuff. So for example, you can take a Twitter profile and go to

The developers, I think it's developers.twitter.com or something like that just do a Google search, you'll see what I mean. And you can ask you, or even just go to Google and search, how do you create or embed a Twitter feed? And that's what you would? Again, I don't do much Twitter stuff. But if I was going to try, and I haven't, so I haven't tested it with G sites, guys, but you could probably it's probably you're using the wrong type of embed code. And that's why it's not displaying is what I'm saying. If you go generate the correct proper embed code from the Twitter developers site, or whatever, whatever it is, again, I don't do much Twitter stuff, just like you can, you know, I recently I built Believe it or not, I built some PB ends recently because I was testing. I don't use PB ends. Often guys, I very rarely use them. But I did build a few that I was testing and somebody product actually. And one of the things that they required was that you had made the site look, you know, very real. So one of the things that asked for was embedding a Twitter feed, so I had some persona profiles from some older since networks that I had built that had Twitter profiles with, you know, updates. And so I just had I had, that's how I learned to go build this little embed code. And that's a Twitter feed in bed, that you have to go to the developers console and sign into that account. And then you create it that way. And it gives you the specific embed code for that Twitter feed. So it's probably that you're using the wrong one. Now, I could be wrong guys. Because like said, I don't do much of that stuff with Twitter at all. But I'm pretty sure if you're trying to use just an iframe generator with a Twitter profile or something like that, it's going to be blank, it's going to not work.

Can You iFrame A Facebook Business Page?

Now, the next part of that question is, can you iframe in a Facebook business page? As far as I know, no, I Facebook has iframe breakers that won't allow you to embed them anywhere using any sort of tool. If anybody has a different answer please speak up.

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Hernan: I think you're right Bradley on that on that and I haven't personally tried to iframe Facebook but I know that you know, Facebook is kind of against that other than Facebook videos, you know that what you can allow and but you can embed that an iframe that but other than that, I wouldn't know? Yeah.

Bradley: Yeah, I know. There are some like plugins and stuff that will allow you to embed a or you know, display a Facebook page. But it actually Yes, you have to connect it via API and all that kind of stuff like, so there are WordPress plugins that will do that. But as far as just an embed code from Facebook, I don't think that's possible. Once again, I don't do much Facebook stuff. So I couldn't tell you with all certainty, but I can I know that, like, if you try to just take a Facebook URL, and iframe it, it won't it all, it will never display anywhere. I've never seen that ever work. So you have to use stuff that connects via API or authorize or what are they called Facebook apps or whatever. We actually create all that shit in order just to get even a Facebook page to show in like a widget area on a website.

Hernan: Um, so yeah, and they're even more like they're, they're even more like restrictive with all of the privacy stuff that they're going through. So that you may want to consider so.

Bradley: yeah, and then you try to iframe or when you try to embed a Facebook comments app you see what happens the previous couple on the Hangouts that and I get it I guess that's because people can act that shit so right cool we're going to keep moving. This chat is already thousand better than anything before devices that is cool thanks to Vaughn I'm glad you guys liked it for a bus the new battle call right revert I think that's one of the guests says get repeatable oh that's you that was you that's maybe a farm setting up by a cat gotcha well mines Bradley hmm feisty forehead motherfucker in charge just in case you guys wondered what that was all about.

Do Semantic Mastery RYS Stacks Add More Value To An Existing Syndication Network & GMB Page?

Bradley: The humanoid says Marco I have an RYS Drive stack order pending and creating an RYS stack I have my syndication network complete in my see when creating a try so that I have my syndication network completed my GMB URL done. would it add more value when I have you build my RYS stacks. Thank you will thank you will

I know that was directed to Marco I'm gonna put my two cents in first before Marco answers. And if you already have your syndication network all your profile URLs to become target URLs as well. guys remember it's just kind of about it's just like internal linking right with your syndication network. It's there's no reason why you shouldn't be powering up your tier one assets as well. So if you have all of that I would actually absolutely include those but Marco, that's more question for you.

Marco: Yeah, I'm thinking that he wants to know if he should have the team, put them into the bill, by all means, that that's your tier one branded, it should be included and then So when did he get the spreadsheet to hit with link building. That's what's going to get hit your tier one branded your GMB and everything that's inside that drive stack. So yes, by all means, have at it, and you're going to see some really good results. I've been getting a bunch of testimony.

By the way of about people having to build links to their dry stacks and then the drive stacks just going crazy. Yeah once they get some the link building done so yes have added the same thing with the ad ID page. I've done some testing with that and just and that's what I loved about it. It's one of the easiest methods because all you gotta do is go submit link building gig order to you know, I wouldn't say to just anybody but Daddy has got it down to a science and just taking like the ad ID the iframe loop stuff that we've talked about and again our paid courses and almost all of them it's available that that just works really well and again, that's just what that magic of I frames and when you combine that with Dr. stacks or even dr stacks alone, but that's part of it because of you know, iframe in that gets done in the site, everything else so it's just incredibly powerful. And just hitting those that's the beautiful thing about it guys is you know, the daddy has link building pack service which is in MYB, right? They're still spam links, but he's good at what he does. He's a pro, he's a professional, there's no doubt and because of that, he knows how to make it really effective. And then when you use something like Google assets as the target or Amazon domain as the primary target, then it can take that kind of abuse like you can hammer away at it, and it can take it and filter it like a champ. In fact, it just kind of powers it up. Now, it's not something that I would ever direct to the money site, but you can do you know what I mean, but you can do it two very powerful tier one assets, which is why we developed the way that we do so that's why we don't even use VPN, who needs a pbn? When we can use Google and Amazon assets to create the same effect and then you spam links as opposed to and I call them spam and everybody who want to do spam. But guys, I mean, that's what link building tools do they create spam links, you can call them whatever you want. That's really what they are. Right and so pbn links are technically spammed links to you might be buying links from you know, a domain that has good metrics, but unless it's super well themed and all that they're typically spam links anyways, you know what I mean? So it's just it's about how you use them and what you point them at. And so we recommend doing it the way that you know, at least our method we use our method for specifically for a reason. It's efficient, and it works well. Right.

All right old school, like daddy says, will it be set up like this tomorrow? Hernan? What's tomorrow?

Hernan: The webinar? webinar or mastermind? Yeah, now it's gonna be on a mastermind. Yeah. It'll be in the regular mastermind.

Bradley: Jim, think that's when? Yeah, just the regular master the live mastermind webinar page, just like we've always been doing over there. I we haven't had any problems with that over there. Now it's in the bond site. Yeah, right. The membership site, right.

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So as far as I know, we've never had any problems not one complaint with it over there. We had a problem with the Disqus chat app. on these pages for some reason I think it's a Click Funnels issue like it just didn't jive well but on the traditional mastermind webinars inside the membership site we haven't ever had a complaint on that so if I'm wrong and you guys got some complaints about it to make them known to make them known over there in the Facebook group not here.

How Would You Strategize Sending Out An Email Campaign For Over A Year?

I blue panda whoever that is, is hey guys hope this Jeff Oh, what the hell? That's the same as what we had before. Maybe not okay. Hey, guys hope this chat function works better than this. That piece of shit Facebook jet cheese. Yeah. Or Geez, you're right. That was terrible. Okay, onto my question. I have a list for my niche that is big enough to send 1000 emails per day for over a year. Wow. This is simply a law of big numbers campaign for my client. These will be a one time blast. Either they respond or they don't and the next class goes out the next day what would be the best way to approach a list of this size style of sending? I don't know I've never spammed at that level before. Spam demon.

And that's exactly what you're doing. So the best person to answer that question is unfortunately not here. That's Chris, our partner, Chris, he, he's been doing that kind of work for four years. He can give you the best advice on that. But he's not here. I'm sorry, he's traveling. Yeah, the only thing I would know to say is that make sure that you have plenty of sending from domain email account. So in other words, making sure that you've got several many, many, many different email account setup, you know, that you can send from because you're probably going to burn every single account that you send from like, almost every day.

I don't know for sure, because it depends on how clean your list is. But typically, when you're sending out mass emails like that, from a particular account, especially 1000 per day, you have to have accounts that have developed some sort of reputation for or else when you go to hit send on 1000 emails from an account that's not really seasoned. It will you know, the is the internet search or email service providers will throttle those accounts and not the inbox. You know a bunch of them and also with people will start hitting the spam button which it's likely if they were unsolicited emails, you will get a lot of people hitting the spam button, it will flag that particular domain account for or domain email excuse me for spam and so it will like they'll just stop unboxing her nine you were going to comment? Yeah, yeah,

I agree with you. What I was about to say is that if you want to, you know, reach out to Chris just post in the Facebook group and maybe take him I don't know if blue pen is on the mastermind group. Yeah, if you're in the mastermind, we could get to it. You know, Chris will give you a lot of help out there. Otherwise, you could try it in the free Facebook group and I don't know how much he'll reveal about something like that there. But yeah, that's the only problem like guys I talked about this a few weeks ago, but you know, I got I've unsubscribed from just about every single marketing list that I'm I've ever been on.

Over the last several months, because I decided to get really focused and you know, buying shiny objects and getting pitched new training, you know, methods and stuff like that all the time was really, and I, you know, there's they're kind of happens in cycles. I know a lot of you guys we've I've talked with a lot of our mastermind members over the last several months I do calls now with, you know, one on one calls with mastermind members, as a new member, you get a one on one call with one of us. And then every quarter or so I try to open up the ability to have another 30 minute call with me so I can kind of help you know, find out more about people in our mastermind and what struggles are going through and offer some guidance and and and, you know, 90 days to six months and three to six months, I have another call with them, find out if they made any progress, and they're going to have new issues at that point. So one of the things that I've heard a lot through those calls without calling anybody out is that, you know, constantly being bombarded with different opportunities. And that's because we're all marketers, right? And so we've gone out and been signed up for whatever ours, which puts us on email list or we bought products, which puts us on email lists. And the next thing you know, we get hammered and you guys can all relate I'm sure you get hammered and hammered and hammered all the time with solicitation offers for training or for software or tools or services and all that kind of stuff. And you know,

I found that although they may be interesting and sometimes entertaining to go like watch webinars or to go check out the new sales page of the new tool that or software or WordPress plugin or whatever the hell it is, that typically just distracts from making any progress a real progress in my business and you know, over the years I've gone up and down with that, you know, sometimes a more susceptible to that other times I'm not but over the last many months now I really just started to unsubscribe from you know, ton of people's emails. The reason I started saying that was because my oldest email account that is the account that I use, it's a Yahoo account, Yahoo mail account, that's the one that I used to always sign up for stuff like I don't use my main Gmail accounts for for to sign up for lists or two webinars and things like that, because I knew that I get on a spam list, right and people would start spamming me. I'm still getting a ton of spam over there. But I've never voluntarily or I very, very rarely voluntarily used one of those primary Gmail type email addresses for signing up for that stuff. But I had a Yahoo mail account that was just getting spammed to death. And so over the last several months, I have really, really gotten a much better handle on that too. Because what I've done is I've gone every time I get an email now I just daily maintenance Now, every single day, I go through my Yahoo account probably two maybe three times a day. And if there's an email that came is comes to me that I was unsolicited, which is you know, it's they don't come nearly as often as they used to now, I open up the email, I scroll right to the bottom finance subscribe button, I click it and make sure you know in the page reloads that it's that in the net new tab that I've unsubscribed. Then I close that tab and I go back in and I click the spam button and Yahoo

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And I do that every single day. And, you know, I used to get literally dozens, sometimes hundreds of emails per day, as many of you guys can probably relate. And now I swear to God, this is no bullshit over the last, probably five to six weeks now, I might get two or three emails per day and some days I don't get any spam or unsolicited emails anymore. And that's because I've gotten into the habit of doing that. So now it's much more manageable like that, that email counts almost like a clean account. Now I do still get occasional as I said, Sometimes I'll get one. Sometimes I get two or even three spam emails where it's another internet marketer that bought my name off the list somewhere and sends me some bullshit email about the newest WordPress plugin. But I open up the email, I go straight to the unsubscribe button, unsubscribe and then come back and hit the spam button. And so it's really really reduced that now the reason I said that was because if you start emailing people with unsolicited emails, you're likely going to have many of them going to hit that spam button and that's going to tank your deliverability, just like that. So if you're going to be doing that sort of a strategy, you're going to need a ton of email accounts ready, essentially one per day and even that, I don't know that I'd send 1000 per day from one account. I probably split that up across multiple accounts. Okay.

Can You Still A GSite And Empower A Client's Money Site If You Don't Have Access To Their Email Account?

Anyways, it says when working with clients and you don't have access to their email account, can you create a G site for them embed their properties and deliver the power to the money site URL? Well, yeah, I would never ask for access to my clients Google accounts ever never do I asked for that. So that's how we do it right? We create and fits if it's the same fits as I know that we used to be in our mastermind you should know that. And it might not be but ya know, like, for example, we just we create for clients created or even if for you guys that buy stuff from us, we're going to go create a Google account.

To create your assets, the same thing with my clients, I go create a Google account, right or if they're on G sweet, which some of them are, but most of them aren't, then I have them add, you know, create an email or user account for me. And then I will end up, you know, giving me they, and then I asked them to give me permissions for to access the other accounts, like our Google Apps essentially within that account, right? That makes sense. And guys, you know, send a screencast video tutorial video to your users. So for example, I don't ever ask for Google account access, but I do ask for to be added as a Google My Business Manager to their GMB for example. Right. So how do you do that? Well, unless you ask for their login details and go do it set, you know, add yourself as a manager, you know, add yourself as a manager, you got to ask them to do it. So if they don't know how to do it, you got to provide them with instructions. The easiest way to do that, in my opinion, is to just do a quick tutorial video and show them hey, show him another GMB account. say look, login go to business google. com

Left-hand sidebar, you're going to go click users, this little box is going to show you're going to see a little plus icon at the top, click that to add new user at my email address from the drop-down, select, you know, manager, not site or not owner, just add me as a manager and then click you know, invite or send or whatever the button says, and I'll get an invitation and then I'll go be able to access you can do the same thing, if they have, you know, if you wanted it to be hosted on their main Google account, like a G site, which is unnecessary. But if you wanted to, you could give them instructions on a go into sites, google.com and add me as a user or manager, whatever, give me permission to be able to access that app within your Google account. However, it doesn't matter because you can create the new account, build everything under the new account and then add your client Gmail account as a manager and then transfer ownership if you needed to. But again, it's really unnecessary. It doesn't matter who the Google account is. You can push the power the SEO juice anywhere you want. Okay.

Facebook Embed Post

Facebook also gives you an embed code for each post. Really? Yeah, it does. You so you can embed a Facebook post? Yes, that is correct. When did that start? Yeah,

it's always been there. Yeah, it's been rough. But Jay get. So if you get if you create, like, for instance, if you create, I don't know, post with a link or a post with an image bubble, blah, then you can embed that somewhere. So it has to, it has to be on in your timeline. Or it has to be like, like on an open page. It can be like, if it's a closed group, you can't do anything with it. If if it's a member, whatever it if it's hidden or secret or Harvard. I don't know too much about Facebook. I'm just there answering questions. Yeah, but if it's open, right, and if it's public, yes, Google will not Google Facebook will give you an embed code for that post or for whatever it

Is that you're doing an image or video. But in those at one post though, right, correct, I don't I think that you're right that there's an X breaker if you try to embed the like the entire face. Yeah. Yeah. And it has to come from a, from a Facebook page, if that makes sense. Not from a profile. You know, even if the profile is public, there's a lot of, you know, stuff going on with privacy and whatnot. So it needs to come from a Facebook page, which is what your clients are going to be using anyway. Right. So um, so yeah, but that's, that's another caveat that you want to have in mind. Yeah, well, I mean, okay, so that may mean that that's cool. And all but you know, unless you're going to go in and update the iframe, or the embed code on a regular basis on your sites. I don't see how I mean, obviously, if you've got I guess one post that you specifically trying to power up then yeah, and you could embed it and then hammer and you know, the G site or wherever you've got an embedded with links or something like that, but you know, typically I like to set up the iframe that is going to update dynamically. So I publish content and it's on an automatically be in the iframe that I'm trying to power up. Do you know what I mean? So that's cool. I didn't, I wasn't aware that you could embed individual posts, but say, that's cool. I just learned something. Yep. Very cool. Yep.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords

Okay, so Gordon's up again, it says, Thanks a lot for your previous answer. You're welcome. He says, which brought up this question and used to be okay to use duplicate content for different sites targeting and local niche in different cities, just changing the location info one site for each city. But is that still true? I've never done that. Gordon. Honestly, I've always advocated for using unique content for all those and that's specifically because, at some point, it could be, you know, toxic, it could you could end up catching a penalty because it is all duplicate content and duplicate content, guys, it's supposed to be on the same domain, I get that, but on the same subdomains, you know, I don't I don't like that because it's not as effective.

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So what I've always always always suggested Yes, it has worked, you can just swap out location information. So like essentially the city modifier within the content. But it's inexpensive to have a piece of content written and then have it rewritten, it's a lot less expensive to have it rewritten than to have original content written for each, which by the way, when you go to a content farm, none of its original, all they're doing is rewriting other content that they've scraped from the web, just so you're aware of that, guys, when you go buy an article from a content farm. It is a rewritten article from something else on the web that they scraped, that's it, there's nobody there is actually writing an original article. all they're doing is going easy and articles or somewhere else scraping an article and then rewriting it and usually it's rewritten very poorly, by the way, but what I'm saying is you can go out and order an article, habit, you know, Britain for whatever, let's say it's 1000 word article, and it cost you 40 bucks. And then you have article rewrites. So let's say you got six locations six subdomains where you got the URL

So that you paid 40 bucks for that, but then you order five rewrites, it might cost you $8 per rewrite. And now you've got six, original, unique, let's just I'm using air quotes, but six or unique articles that are going to be more effective, in my opinion, long term, then having the same piece of content used across multiple sites where the only thing you change this is the location modifier. So that's how I've done that, guys. I've got lead gen assets out there with subdomains with 20 subdomains, and they each have their own unique content. You know, and that's specifically for that reason.

You know, again, it's your call, I've always wanted to build long term assets that will rank and produce revenue for me for years, and I've got many of them. And so, you know, again, it's all I always think about, it might be a little bit more expensive, a little bit more hassle on the front end. But what's more of a hassle having assets that stopped producing or start performing poorly, because of you took shortcut cuts on the front end. You know if they're producing revenue for you and again guys I don't know if it works or not because I just don't do it. I don't know if it still works or not but other people may be able to comment and say oh it works fine that's fine if you want to build your business that way do it you know, there's it's up to you. So I don't recommend it though. Honestly, I try to do the work up front so that it will produce for me for the long term and I don't have to continually worry about that shit.

Do you remember that when they first came out with pandas and penguins? What that what Google was asking for rich unique relevant content that's updated on a regular basis how often they repeated that that was when the doofus what's his name was still with with with the spam team gotten Matt Cutts right. When that was so that this is they kept asking them they didn't they keep doing it over and over fresh, unique relevant content updated on a regular basis. But the telling you that for a reason the bot feeds of content

Now I know that people have done tests when and where, you know, they've used Latin. And it ranked, but there were still keywords interspersed with that Latin garbage that made it rank and that's what the bite is feeding off. It's feeding off that information that you're giving it. And if you just keep pushing the same information over and over, we have seen this, again, we always test guys is why we can give you the answers to these questions. We've seen it time and again and local GMB Pro, that if you use different posts, that if you do it regularly, whatever regularly means for your niche because niches a different each unique niche will react differently to the post frequency. But we know that if you use fresh, unique, relevant content, update on a regular basis, fresh images or you make Google think that they're fresh images

Marco: don't even have to be, it's just all about feeding them but the information that the bot is coded to look for. It's looking for these variables, right the keyword in the right places, and in the right amount and then information. And, and it's also looking at how a real person interacts with that content that you're displaying. And whether that person finishes, whatever action they set out to do. All of this is part of it. Now, if you give people the same information over and over and over again until you change this is a little bit eventually that gets stale, and the bodies will be able to tell how people react to that. And the one thing you'd never want to do is you never want to send us a negative signal. We always concentrate on feeding them but the positive signals that's going to get us positive actions and reactions going to get us better placement.

going to give us knowledge panel displays is going to get us calls. And it's going to get us web site visits, and whatever else, right, whatever else that we're looking for. But it all starts with your content. And yes, you can feed garbage. But eventually, what will happen is it'll get the index just like it happened with that test website that was done. But that one was just to show what you could do with the content place in in in the right areas. And in the right amount. Guys, don't trick yourself into thinking I'm going to take the easy way out and just change the location. Give people a reason to think about it. Think like the end user, right? If I'm going in there, and I'm looking to have my problem solved, and I keep seeing the same garbage over and over. I don't want to deal with that. I want someone that that's talking to me as the end user, and someone who's going to help me solve my problem, become problem solvers and you're going to go a long way towards really developing your content in a way that people are really going to enjoy interacting with, and in the long run is going to make your whole lot more money than taking shortcuts. Yeah.

Bradley: All right. We're going to wrap it up here in a minute. But if it says mastermind calls from Bradley are awesome, relevant, timely, and actionable period. Thanks fits. Appreciate that. Yeah, I've enjoyed those calls. I had a couple of this week already. So again, I appreciate that. And then lastly, Gordon had posted one more question. That's fine, Gordon, we appreciate that. He says, since relied on questions, I'll ask something else. And this is a good question.

Is It Better To Create Different Page For Each Keyword Or Use A Single Location To Rank Different Keywords?

He says when creating local Legion pages, is it better or easier to create a different page for each keyword or to try to rank a single location page for a bunch of different keywords? Yeah, so that's a great question. Because several years ago, that was the method was to it was and that was the industry, right? The traditional knowledge, right was to go out and create. Each page would be optimized for a singular keyword. Right. That was really how silo structure was started.

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be taught was, you go out and you create a silo and then you collect the supporting keywords for that silo and then you start creating posts within the silo that each post is optimized for one keyword. And that can still be applied today. But the thing is, though, you're better off. So let me back up for a minute like with a complex silo, guys, there are categories and subcategories, right? And so what I'm saying is it used to be it was taught for a while the best practices was was to create your top-level keyword would be the top-level page, your top level category. And then for your next tier down of keywords, right, you're supporting keywords, you would create a subcategory for each of those keywords. Right, so that's a child page. And then at your post level, you would go out and take longer tail versions of your second tier keywords and you would create individual posts for each one of those that would link up to your sub-category pages, right. And so that was very granular It was like Uber optimized content. But after panda three or four I don't even remember which one it was but it was sometime around 2014 timeframe we started noticing that that was less effective and now and that's because guys the algorithm has gotten so much better and understanding natural language right it with AI and rank brain and all of that it understands content and its totality now a lot better than it used to, right it's Google's gotten incredibly advanced in that respect. And so now you can actually have longer form content that targets many semantically related keywords that's the key right? So instead of going out and creating multiple pages, which is kind of a bitch anyway, and it's it's really makes as Marco was just talking about, it makes for a shitty user experience to if you go to a site and you have to click to another page to learn more about a very similar keyword anyways or product or service. So it just becomes repetition over and over and over again. And that's less effective. So you're better off creating a long-form piece of content, as it as a page that has a lot of your relevant similarly related keywords within that page, you can even have somewhat broader topics combined on the same page. So provided that they're segregated by correct segments, or headings, and other words, sections within the page. So you know, and I've experimented with even ranking one page websites guys for, you know, multiple types of keywords like that wouldn't even be in the same silo. But because of the way that you organize the content on the page, you can still rank for that. Here's another example, using like Table of Contents or navigation links with hot links that go to those sections on the page. So that's a good way to kind of set to analyze the content within a page to where you can only you can have one page that can rank for multiple keywords or themes that make sense. So to answer your question.

I wouldn't go with optimizing for singular keywords. No, don't get me wrong if you're if you're doing short blog posts, for example, I target, you know, with GMB posts a lot singular keywords, I mean, we still I still sprinkling variations of that single keyword, but there's one primary keyword typically for me, for GMB posts. So you can still do that. But for your pages on your site, right, I'm talking about posts doing that. But for your pages on your site, which are typically what you're trying to rank, you're using posts to support the page, right? So for pages, I would recommend going with longer form content instead. That's why I don't usually recommend using complex silos anymore because you can accomplish it with simple silos, which is just categories and page, top-level categories and pages and then post supporting posts. Because complex structures are exactly what their name implies. They're complex. They're hard to manage. It's hard to map out in the beginning, and it's, it's honestly, I think it's overkill for most stuff, especially for local it's overkill for most local things. All right.

Okay five o'clock I've got to go but I am going to read this comment real quick Jim says FYI everyone I placed an order for keyword research it was actually too good with too many keywords but they do break it down and suggest which keywords you should target which ones are good for silo and for supporting keywords. Don't hesitate to order you won't regret the quality time saved that it takes the guesswork out of it. shipped Marco trains them. Hello. Thanks, Jim. Jim. So, Alright guys, everybody. We appreciate you being here. I'm kind of digging this app even though it looks old school. It's kind of cool. what you guys think. I like it. I mean, it works. Yeah. Works. Nobody's complaining about getting locked out of any account so far. So we'll see. All right, everybody. We'll see you guys tomorrow on the mastermind and everyone else next week. Thanks for being here, man. Later see

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What’s The Best Practice To Properly Embed Images And Videos In Twitter?

By April

In episode 188 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to properly embed images and videos in Twitter.

The exact question was:

Can you discuss consistent way to post to platforms to Twitter so I get images/videos to embed properly (LARGE SIZE) I have done it but kinda happenstance I have found that if I go from Google + to Twitter manually using naked URL I get large image but a Retweet using shortened link get the ONLY URL
link and unshortened link gets smaller version (image) Best Practice

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Suggestions on How to Speed Up the Increase of Trust Flow Using Twitter SEO Academy

By April


 

In episode 67 of Semantic Mastery's Hump Day Hangouts, one viewer asked about the ways on how to speed up the trust flow using Twitter SEO Academy strategies.

I have Twitter SEO Academy and am having good luck building my PA but my TF is not going up. Any suggestions besides SAPE for rapid TF increases? 2nd question if I can. I now have about 200 in my twitter army. How do u recommend using the additional non-branded accounts most effectively?

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Using Twitter-Based Recipes in IFTTT

By April


 

In episode 65 of the weekly Hump Day Hangouts, someone was asking about the Twitter-based recipes in IFTTT.

The exact question was:

Hey guys, there have been discussions suggesting we use our Twitter channel as our main feed and set up a set of IFTTT recipes which posts our tweets out to all our web 2.0 properties. Are the twitter recipes something additional to standard RSS triggered recipes that we should be using? How exactly should we be using Twitter based recipes in conjunction with our regular approach? Just trying to understand whether or not there have been any changes along these lines by you guys or if we just stick with the same formula. Thanks?

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