In episode 219 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to verify a GMB if it's an online business in a service area market.
The exact question was:
I'm working on a niche that is considered a service area business. However, we are collecting leads of consumers that are seeking this type of service via a website that captures their personal info – sort like a lead gen site. When trying to verify a GMB, I'm getting push back from Google saying that this type of business doesn't meet the guidelines for verification being that this an online business that doesn't meet customers at their locations OR we visit customers at their place of business. Do you have any recommendations as to how to get a GMB verified when the business happens to be an online business in a service area market? According to the LLPro training, we only need a NAP and the requirement that this be for a service area business to get a GMB verified? In other words, wait until the GMB is verified and then pile it up with all the custom optimization you talked about in the training.