Weekly SEO Q&A – Hump Day Hangouts – Episode 104

By April

Click on the video above to watch Episode 104 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts. Today is, of course, episode 104. Woo hoo! Sorry for the up the nose shot. I'm on my laptop. I'm in Toronto this week and we got people all over the place. So before we get into the celebrations here, let's go down the line and say hi. So Chris, how's it going?

Chris: Excellent. Great to be here. Exciting episode today.

Adam: Yeah. No kidding. Hernando, how's it going man? Where you at?

Hernan: Hey guys. What's up? It's really good to be here. I'm in Florida at the moment. I'm in Boca Raton, so I'm enjoying the nice weather over here and I didn't want to miss the 104. It's quite a milestone and I'm really happy to be sharing it with you guys.

Adam: Oh yeah. Marco, what's up, man?

Marco: Man. Episode 104. Lots of good shit in store today, man. Lots of good shit in store for our followers, the people who are always with us, the membership, just everybody. We've got tons of good stuff.

Adam: Outstanding. Bradley, how's it going?

Bradley: Awesome. 104 man. Two years we've been at this. We've only taken one week off in 104 episodes and that was a scheduled week off. In fact, next week we're going to be down in Panama, all meeting each other for our annual corporate meeting and we were debating whether we were going to have Hump Day Hangouts next week or not. But we are going to have it next week, just so you guys know. It will be episode 105, but we're all going to be in Panama, probably half shit-faced. So it's not going to be like a regular Q&A hangout next week, guys. It's just going to be, literally, a hangout next week. We're going to come on. We'll be sitting by the pool, drinking things with little umbrellas in them. We'll be hanging out and just having fun next week. Just be aware that next week we're not really going to do Q&A. It'll just be kind of like us showing off in Panama.

Adam: The kinder, gentler of the hangouts.

Bradley: Yeah.

Adam: All right, well, I've got a couple of announcements real quick. For those of you who have joined and are checking out Local Kingpin and Maps Kingpin, good on you. We've got a lot of good feedback already and we do also have a webinar for that. So if you're wanting to find out more, I'm going to put the link up in a minute here. Actually, I'm going to do it right now while I'm talking. That's going to be next week, okay? So if you want to find out more about Local Kingpin and how you can put it to use, that's going to be the place to go. That's just going to be a webinar where we do a little more in-depth explanation. We've had some people who wanted to find out more about it.

Bradley: Yeah and we've been updating it already, just so you guys know, those of you who have purchased. Just checking the update section, the updates module, because I added another one today. I added one yesterday and one the day before, so I've added an update everyday for the last three days. One of the updates was a Maps Kingpin only update. That's in that module, but the other two were inside the main training. So make sure you check those out because I'm going to be adding traditional training videos on a regular basis for the next several months. Because as I learn more, I'm going to be sharing that as well as I continue to optimize the case studies, I'm going to be adding additional videos for that. I added the first video today for the second case study. That's what, so … You know, there's going to be a lot of additional content added. Guys, we're not going to send out notifications every time a new piece is added. So I recommend you just go into it regularly and check. I'm done.

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Adam: All right. Marco, I think there's something going on tonight at about 7:00. Is there something that people are supposed to know about?

Marco: Oh, dude. The beast of the valley has been booked. It's confirmed. I'm going back and forth right now with his business manager, just finalizing everything, making sure that CT will be there on time. Yes. He is going to be there and he is going to share his successes, his failures, and how he's grown his social media and his business to where now – I was just telling Bradley – he's actually franchising his gym. He, in fact, has a new supplement line coming out November 25th, so those of you who like lifting weights, I suggest you check them out. I know that Bradley and I already have them on order. We pre-ordered our stuff.

Bradley: Yup.

Marco: We're geek, man. We're really into this. We're into CT. But the main thing about this is … Guys, don't approach this just from a weight-lifting type of thing, because the message – when you break it down, which is what we're going to do today – it's a whole lot more than that. It's universal and it reaches out across all niches and you can apply what he has to say, the principles to anything so that you can succeed. So this is what we're going to be getting into and I think it's going to be fun.

Bradley: Yeah and it's not for the faint of heart, guys. CT Fletcher, he's real aggressive and in-your-face. He's a kick-your-ass kind of guy. That's how he talks too. So if you're easily offended, just don't show up. Do yourself a favor and avoid it. But for everyone else that's not easily offended, I highly recommend that you make it because – again – his message is undeniable, it's universal – as Marco just said. It's quite an inspiring story and if you need a good swift kick-in-the-ass to get motivated to do something, CT Fletcher is one of the men that can do it for you. So I highly recommend that you check it out tonight and hear his message.

Adam: Awesome and – like we had said – we've got some special stuff going on today. Obviously, it's episode 104 and to show our gratitude to those of you who have been following us since the beginning, those who have just found us and those of you who are maybe just watching today, but regardless we want to give you guys the opportunity to get something back in addition to these Hump Day Hangouts. So we were talking about what we can do for everybody and one of the first things we're going to do is randomly select three people and what we want to do is give each of those three people one of the books we give our new mastermind members. So when people join the Semantic Mastery Mastermind, one of the first things we talk to them about is how to work the system – literally, I guess. Because that's the first book, is Work the System. You can also get two more books and those are the 10X Rule and The One Rule.

So we're going to randomly select three of you and buy those books and ship them to you. I'll be contacting those people directly and I'll be posting it on the event page here, but also we're going to pick and this is going to be kind of best-question style. Chris is going to pick one, Marco is going to pick on, and I'm going to pick one. One person is going to get a free month of the IFTTT SEO Academy V2 and then somebody else is going to get a complete RYS Drive Stack, which is pretty freaking awesome. Then the last but certainly not least, one person is going to get 90 days free of the mastermind, which is nearly $1000 worth of value just in monetary alone, but we'll be doing that towards the end and be contacting you. So if you've got good questions, put them on there. You know, if you haven't commented yet and you're kind of a lurker, today is the day to maybe ask a question or be involved. So hopefully we'll get some good questions from everybody today.

Bradley: All right. So I guess we're done with announcements?

Adam: That is it on my end. Do you guys got anything?

Bradley: Let's start.

Chris: Let's go.

Hernan: Yup.

Successful Self Image Optimization Lead to Successful SEO

Bradley: All right. I'll grab the screen. Hangouts changed their screen share options. It looks different. Oh well. You guys let me know if you're not seeing me. I'll zoom in a little bit. Okay, sweet. We'll start right at the bottom. We've got lots of comments and stuff today, guys. We appreciate that. We're going to try and roll through that as much as we can. We do have master class today at 5:00 so we can't go over at all. All right, Mark [inaudible 00:08:17] he's always here. Plus 1 for always showing up. “104. You guys are beasts. Love it. Keep up the great work.” Thanks Mark. We appreciate that. “My question may be slightly unrelated, I don't know, but I asked you guys a question a while back about books and I liked your answers. I took Hernan's advice and after the hangout I got a free trial of audible so I can listen to Grant Cardone narrate his book and it was well worth it. But I read a book not too long ago and would love for you to briefly talk about it if you've read it, because I felt like it was a huge book for my mindset.”

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Before I finish with that question, audible is awesome because you can listen to most – not every book, obviously – but there are a ton of books that are transcribed, or narrated I should say, that you can listen to from audible. It's awesome because when you're driving around in your car you can listen to books and that's what I do. I don't really listen to any at the gym because it's kind of hard to focus on a book while working out, but driving. Whenever I'm driving I like to listen to those because I call it like a university on wheels. That's a good way to learn and that's downtime that you probably would be doing something unproductive besides driving anyways, you know what I mean? So that's awesome. I'm glad, Mark, that you took that advice and used that time wisely.

So, the remainder of the question, he says “The book is Psycho-Cybernetics. It talks about self-image optimization, how you see yourself, and how to change it. So I guess my question is, does successful self-image optimization lead to successful SEO? Thanks guys and well done on your milestone. I'm sure all non-bitter people are very happy with your success. Cheers.”

I can speak from experience. I haven't read that particular book, Psycho-Cybernetics, but I will make a note of that to check it out. But self-image optimization I think is important. I mean, you can call it self-image optimization. You can call it improving your self-esteem. You know, it's mindset. That's a perfect question, Mark, for what we're going to be … You know, our guest tonight with CT Fletcher. Semantic Mastery with CT Fletcher because it's all about mindset. He says – pardon my language, guys – but he says “Fuck excuses,” you know? That's truth. That's, in part, self-image optimization or improving your self-esteem. Holding yourself in high regard and that's not an arrogance thing, it's knowing that you can accomplish whatever you want to accomplish if you set your mind to it and having that kind of confidence in yourself and your own ability – and it takes work.

You're not just … I guess some people are born with it, but I know it can be something that you can learn, something you can condition yourself to do – to be more confident. Anytime that you can improve your mindset, your enter life is going to be improved, not just becoming a better SEO. I mean, if that's your life ambition then absolutely or if that's one of the major parts of your life is doing SEO work then absolutely that would get better. But how about elevating everything in your life by having a better self-esteem, you know. I'm somebody that always listens to self-help books and audio programs. That's typically what I'm listening to from audible. I don't read fiction books ever. I'm always reading sales books and mindset books and motivational books because it keeps me going. When I start to get lazy and not do that kind of stuff, I tend to start losing motivation and momentum for projects I'm working on. So I tend to do that on a regular basis.

So, Mark, I think you're on to something there. I think this particular book I don't have an opinion on yet, however I will put it on my wish list so that I can check it out at some point. But keep doing what you're doing, man. I mean we have a bunch of books. We just mentioned three of them that we send out to our mastermind members when they first join over the first three months because they're books that are so transformative to us and our businesses. Such as Grant Cardone's The 10X Rule, Work the System, what is that? I think it's Sam Carpenter. Then, what is the other one? Is that Gary Keller? I think it is.

Adam: Yeah and we're going to have to add the 80/20 Rule pretty soon I think.

Bradley: Yeah. Perry Marshall's 80/20 Sales and Marketing.

Adam: Yup.

Bradley: Yup. That's a really good book too. So that's a good strategy, Mark, and you should keep it up. I encourage everybody to do that too. It's not necessarily always about learning more tactics about how to rank stuff, guys. Sometimes you've just got to feed your minds positive stuff. You know what I mean?

Chris: Yeah. Exactly. That's exactly what I was going to say – and it's not just for SEO. If you have the mindset, you can apply it to your entire life, to anything, to how you deal with people, to how you deal with family and how you approach people and look at them in a different way. Because if you're sure about yourself and you care about yourself, that automatically goes outward and you'll start caring about others too. It's just, as he says, the mindset. Changing that internal machine into believing that you can do anything you want. Which is one of the things that we'll be dealing with CT Fletcher tonight which is, again, excuse me, “Fuck impossible. Don't let anybody define what's impossible. You can't know unless you try it.” So if you set out to become the best SEO that you can be, you can't let anyone else tell you how successful you can be. That's up to you to put in the work. It takes work, dedication, focus, and a lot of things. It's really interesting that mentions this because we've been discussing having a mindset series for our mastermind. So that's a great question. I'm really liking this question.

Bradley: It was a great question, Mark. I just want to add one more thing. Recently I read a few books by who's quickly become one of my most favorite authors and … Let me rephrase that, I've listened to the books on audible because I very rarely have time to read. Ryan Holiday is his name. The first books is Trust Me, I'm Lying, which is absolutely fascinating. It's not really about mindset. It's just about how much bullshit the mass media is and how it's so … It's a great book. Let's just put it that way. But the next book is called The Obstacle is the Way and I think it's an outstanding book. It's based on stoic philosophy or stoicism, but it's really powerful. It's how to find an opportunity in every adversary and if you have that attitude about you, then no matter what life throws at you, you'll always be able to be successful. You'll always be able to make it through and again it's very similar to what we're going to be hearing tonight from CT Fletcher. So again that book is called The Obstacle is the Way by Ryan Holiday. I highly recommend that you guys put that on your wish list for audible if you're going to … For me it was very transformative.

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His next book is called Ego is the Enemy. I'm listening to that one right now. That's also a really good book. So that he's quickly become one of my favorite authors and I encourage you guys to check it out. All right, we're going to keep moving, but that was a great question, Mark. We appreciate that.

Issues With Tags & Yoast SEO Canonicals With Some WordPress Themes

Greg says, “Two years! Congrats guys.” Thanks, Greg. “Recently I attended a 1 1/2 hour long webinar about how to become a social media expert. The truth is, Bradley, Marco, and Hernando often share more helpful information in a five minute [inaudible 00:15:50] than was learned in that entire webinar. You guys are great. Thanks.” Thanks Greg. We appreciate that.

“My question is, I use a unique tag for each post then use Yoast SEO canonical for each tag back to the post. This worked with the prior theme but is not working with the new theme from same company on new site. I'm not sure if it's a problem with the theme or with Yoast. Should I stop using the tags or could I instead redirect the tag back to the post using the redirection plugin.

Greg, it would kind of defeat the purpose if you did a redirect – of having the tag pages. You could still use the tag URL as an additional link point, but if it's directly 301ed, then essentially it's just a 301 link. In other words, if you were to be build links to that tag URL and it's just redirecting to your post then essentially all you're going to be doing is building links directly to your post. So you're not hiding anything. The whole canonical method that we talked about in the mastermind which is where he picked this up, is so you can build links to the tag page and the tag page will pass all the equity through the canonical tag back to the original post. But competitors won't see the inbound links on the tag pages, if that makes sense. You can send them the note index. The whole point is that you build links to the tag page and then have it canonicalized to the post so that you can mask link-building opportunities from prying eyes. That's what that's for.

So doing a 301 redirect really isn't going to help you at all. Okay. So, in other words, if you can't get the canonicals to work, I would, first of all, see if it's a plugin conflict of some sort. Disable all other plugins except for the [inaudible 00:17:39] plugin and see if your canonical or tag pages are working correctly. If they're not working correctly, you can assume that it's either the theme itself, which in that case I would contact the theme developers – or it's the Yoast SEO plugin. Most likely, it's the theme. However, if you've disabled all your other plugins and you find out that just with the [inaudible 00:18:02] plugin enabled, it is working, then there's obviously a conflict with one of your other plugins. For there, you could just go back and start turning on one plugin at a time and checking the tag pages until you've identified which plugin is causing the problem. Okay? But yeah. As far as setting a redirect using the tag URLs and redirect, that' s not really beneficial at all. At least, I can't see it being beneficial because any links that were built to the tag URL would be viewable from anybody looking at your back link profile. Whereas the tag pages won't be if you're doing the canonical method. Okay?

Embedding Google My Maps Code In HTML Websites

All right. Dean's next. He says, “When building an HTML website, today notepad plus the Google Maps API section displayed as expected on desktop, yet when I launched uploaded the site on the server, I got an error along the lines … “ Marco, this is going to be something you're going to have to answer because this kind of stuff … Let's see, I read this briefly earlier. He said something about the problem … Oh, I see. “I had to Google the problem and found the quote ‘If you're using Google Maps on local host or your domain was not active prior to June 22nd 2016, it will require a key going forward. To fix this problem please see the Google Maps API documentation.' Okay. I had to sign in to Google and generate a key when in the past I did not have to. Does this mean that Google is now tackling people using a method of embedding maps on websites to help rank in maps? Or does this just mean that when building websites for clients I'm going to have to generate a key attached to my gmail account for their site?”

I'm not sure what you mean because, Dean, I'm not sure why … It sounds like you did something to over-complicate this. I'm not accusing you of anything, but what I'm saying is that My Maps in Google maps will give you the share, the embed code. So if they're giving you the embed code, they don't require you to have API access, like a key for all that. I'm not sure what you're talking about. You must have tried to create something that … I'm just not following you here. Because any map you could pull up and grab the share URL, whether it's from Google Maps or from Google My Maps. Either one. You can get the embed code.

Adam: I'm not sure why he's going into the API either. Because even if it's an HTML website, it shouldn't matter.

Bradley: Yeah.

Adam: I mean, that's old school. That's how we started out.

Bradley: Yeah. So, Dean, there's something that you're doing that's over-complicating this when it shouldn't be that complicated. Maybe if you can clarify somehow we can help you, but like I said if you go to Google My Maps you can grab the share URL or, excuse me, the embed code so that you can embed to My Maps and if you're going to Google Maps for local listings you can grab the share embed code. That's all you need, so I'm not sure what else you're doing. Sorry I can't help you more.

Most Rewarding Experience & Most Surprising Thing That Happened During 2 years Of Hump Day Hangouts

Greg says, “What has been your most rewarding experience during two years of Hump Day Hangouts? What has been the most surprising thing regarding anything online marketing related?” That's a really good question. I wish I had time to think about it more. Anyone else want to chime in?

Marco: I would want more time to answer it also. I mean, the most rewarding experience is just seeing people from all over the world, literally, coming on here and asking questions that are common to SEO. We answer them and – I know Bradley sometimes gets tired of answering them – but it's new to the person that's asking. It's old to us, but it's new to the person that's asking it. I love just seeing people coming in, finding us, asking questions, then telling us time and again, “Look. You guys give more away in hour than gurus and ninjas ask you to pay for.” So that's very rewarding.

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Bradley: I would say, also, getting the testimonials that we get back in a lot of our groups about things that people learned that they've put to use or practice and ended up having a lot of success with and then sharing that. Because I think that, to me, is rewarding because we do spend a lot of time, guys, testing. We spend a lot of time trying to put together training for you guys and for all the various groups and the hangouts, webinars, and products we release. We put a lot of work into it, so it's good to get feedback which is, for the most part, all positive. Of course there's always trolls out there in the internet land, you know. There's certainly some trolls that have tacked us too, but for the most part, the vast majority of comments are always really positive.

Adam: Yeah, just to hop on the train and say the same thing. It's nice when people come back and say something. It's not that we constantly need the ego boost, but it's good to get that feedback, you know. Because there's times … You know, when before I've been like “I'm really busy. I've got other things to do.” But I show up then to have someone come on and be like “Man, you guys may not realize this but those two minutes you guys took to answer my question totally changed my … You know, got me a client or helped me close a deal or it saved my life because it stopped me from doing something really stupid.” Anything like that.

Bradley: Yeah. Okay. “What has been the most surprising thing from the past two years?”

Well, for me, I'll say something that's kind of self or personal to me. It's surprising to me, for me and my business, is that I'm kind of transitioning away from SEO and going more towards paid traffic. I never thought I'd see that day. So I'm just speaking from me, personally, in the last two years. I've started doing a lot more paid traffic, hence Local Kingpin, which we just launched. I was telling my partners yesterday, during our corporate meeting, that that's going to be my main area of focus for the next several months. Getting really good at paid traffic, especially ad words. I never thought I would see that day, so that's really significant to me. I know that's probably not what you were looking for, Greg, but that's been rather a large change in mindset for me. How about you guys?

Marco: What surprised me the most is how much confusion is out there. How much noise there is out there in the SEO world with all the different opinions and all these people saying different things and trying to knock other people down rather than say, “Yeah. You know, there's a bunch of different ways you could do this. That's just another way.” Instead they say, “Well no. That shit doesn't work. Come get our shit.” I don't like to do that. We say there's more than one way to skin a cat and there's more than one way to wreck a website. Paid traffic, social media, tons of ways. There's really no perfect, guru, or ninja way. There's the Semantic Mastery way. We do what we do. It works. That's what we worry about. We don't worry about anyone else. It just surprises me that other people worry about us.

Bradley: That's the trolls. I just don't even engage with them. Guys, it takes a lot of self discipline and restraint to not jump in on those stupid comments we see sometimes. It's, again, ego is the enemy. Take the ego out of it and recognize it for what it is and that's just, like Marco said, there's just a lot of noise out there. That's why we don't even engage in that. Just kind of brush it off. Because, for example, the Hump Day Hangouts, that's what we're here for. Two year anniversary today. We give an hour of our time every single week for you guys. We enjoy it. We do. I find this rewarding and that's why we've been doing this for so long. I don't know of any other SEO training companies – well, online marketing gurus I guess you could say that do that. There aren't a whole lot of them if there are. Not that we're patting ourselves on the back, but it's because we enjoy it and like to do it. We try to give back because, obviously, this industry has been good to us too.

Increase CF, TF, PA With IFTTT Networks

Okay. Andrew is next. He says, “With the IFTTT networks, how do you increase the metrics? Citation flow, trust flow, page authority?” Andrew, I don't even try increasing metrics anymore. Honestly, I just don't focus on that at all because increasing metrics is only for your own satisfaction because nobody else cares. I'm not being rude to you, Andrew. I'm just saying honestly, it's a vanity metric in my opinion. To look at it and say … Because metrics don't rank sites anymore. You can manipulate metrics and it can give you somewhat of an edge, but what we have found through our testing and we stand by this is that it's all about relevancy more than metrics. It's not something I particularly sweat about, but, you know, the traditional methods of improving metrics is still whole. Improving page authority, domain authority, which – that's simple to do, because you can do that with spam. Citation flow, you can increase that by spam. The tricky one is trust flow or topical trust flow. You should be more focused on topical relevancy than either of those metrics, to be honest with you. Marco, comment on that because I know you've got an opinion on that too.

Marco: Sorry, I was muted. Totally. Metrics, throw them out the window. Third party metrics are somebody's idea of what Google's algorithm could be like and nobody has an idea of Google's algorithm could possible be since it's so complicated. The thing that we concentrate on, is it relevant? Not only is what we're producing relevant to our niche, but the links that we go out and get, are they relevant to the niche that we're concentrating on? Or is it just so powerful that the niche doesn't matter. If you get into Wikipedia for example, which is all over the place, but it's still a directory type place where you'll be in a certain area, niche, or subject. Something like that. Something that's just out of this world. If you can do that, that's fine. Otherwise, don't even bother. Just keep producing content that's relevant to your niche and keep trying to link from websites and citations that are relevant to your niche and you'll be way ahead of the game.

Bradley: Yeah and I'm dropping this line, just because you did ask, “How do you improve metrics?” This is a spam way to improve metrics, if that's all you're trying to do, is improve trust flow metrics. Let me get back to the questions. Damn. There's a lot of comments on this page and we're not going to … We've got a lot to get to. Anyways, I just tested this service, guys. This is ADSthiry.com. I use this service a lot for if I have to pillow a site because I've got to lower anchor-text ratio, stuff like that. Then I'll come here and order links from this company or service provider. They recently sent an email out with a coupon code for 60% off their high trust flow niche blog comments. So I said, “Ah, I'll give it a day in court. You know, I'll give it a shot.” So I purchased 50. I thought, “I don't know what the hell these are.” Oh, right here.

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Anyways, I purchased 50 high trust flow log comments links and I was able to take a brand new web 2 site up to a 24 trust flow about 10 days later once I got the report back from them. I took the blog comment URLs and submitted them to a couple different indexing services and about a week later I checked and that particular web 2 was up to either a 22 or 24 trust flow and the citation flow was only like 26 or 28, which is good because you want it close to a one-to-one ratio or a higher trust flower than a citation flow. That's typically a sign of good metrics. I've got no affiliation with these guys, I'm just telling you that I purchased their … Again, it was a 60% off coupon and that's why I was able to get the 50 niche relevant comments. It was a lot cheaper, I can tell you that. It was like 90 bucks or something like that. So if you get on their email list guys they do send out coupons often. So I highly recommend that you check them out and you know, again, you asked …

If you want to improve metrics so you can look at your numbers in metrics and be happy, that's probably a good service for it, but I would recommend that you just be careful doing anything like that to money sites, okay?

Choosing HTTPS & WWW Versions Of The Website In Google Search Console

All right. Michael's up. He says, “Hi. I've always used the WW version of websites, the HTP and non-W versions direct to the WW at the hosting service now for my new site, which is an affiliate site. No security commerce or customer information needed. I chose HTTPS and yes that self certificate's still to be activated, but still use WW.” Okay. “The first pages on my site were fine. All used WW version. Now the last three pages have both WW and HTTPS versions index. I'm not sure how to stop this from happening. Go to Google Search console. I have not seen any place with the host or Google Search. How to choose one or the other?”

Yeah, go to search console and site settings. You can choose your display URL and force … You have to verify the domain for both versions of the HTTP and HTTPS. So you have to verify that domain under both versions. Essentially you have to add both versions of the site to search console. Then you go to site settings and you can select which one is the display URL and that will … It's not going to … If you select to always show HTTPS plus the WWW. version of it, right? So the front part of your URL, if you tell google “I always want it to show HTTPS//WWW. and then your domain”. Then once you click save it's not going to instantly make all those other indexed URLs disappear. It's going to take some time for those other indexed URLs to drop out of the index, but you can set that in search console. Okay?

Marco: Yeah and make sure you have the canonical set to the HTTPS WWW so you don't run into any furry black line …

Bradley: But that can be handled automatically – Oh, this is eCommerce. Never mind. If it's WordPress it's set automatically by WordPress, but yeah if it's eCommerce make sure your canonicals are set. I don't know if you code that in yourself or the platform will do that for you. I don't know. I don't do any eCommerce stuff. But yes, make sure that you have that set correctly. But yeah, you can do that in a search console man. Just check it out. All right?

Greg's up. He says, “Happy 104th! You guys really put it out there, no fear, all the guts, and we share in the glory.” Awesome, Greg. You're one of our regulars. We appreciate that. I can't say enough how much we appreciate you all. Thanks man.

Classic View In Google Plus Page

Chris says, “Congratulations guys! My G-Plus pages keep automatically switching to the new G-Plus. Is there a way to tell it to stay on classic? With the new G-Plus does the About page matter as much now?” I don't know because I don't have a lot of experience with new G-Plus because I always switch it back too. Chris, most likely it keeps switching you back to the new one because you're probably clearing cache and cookies. You know, using C Cleaner or something like that. Every time you clear cache and log back in, it's going to automatically default you to the new Google Plus. The reason I know that is because I do all my SEO stuff in Firefox and I'm always clearing that browser. But I very rarely clear Chrome because I'm always logged into Chrome as my main profile. So I stay on classic. Maybe once a week or something like that I'll do a clear cache and cookies for everything including chrome and the it will force me back to the new Google Plus until I switch back to classic. Every time I log into Firefox into my various Google profiles, it's always forced on new because it's cleared from cache and cookies.

So most likely that's what causing it, Chris. I know it's a little bit of an inconvenience, but you know, I'm going to keep using classic Google Plus until I'm absolutely forced to use the new one. I'll be kicking and screaming when that happens. Okay? Cody says … And I don't know how to force it stay, Chris. Because Google is trying to force everybody to the new one, is what I'm trying to tell you. So, the bastards.

What Is The Craziest Thing Someone Has Ever Asked On Hump Day?

Cody says, “I see my website as a way to help people and change people's lives. Thanks for two years or teaching us how to do that more effectively. You guys rock.” Thanks Cody. “My only question would be, what is the craziest thing someone has ever asked on Hump Day?” Well that's another good one. Man, I don't know. The craziest thing. Anybody got any ideas?

Marco: I'm just laughing because we haven't had any crazy, crazy ones in a while. Last year we had some crazies though. Yeah, this is pretty anticlimactic.

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Adam: Well I can say one for sure, Cody. This will probably resonate. A lot of you can probably relate to this and I've said this before, is, we as SEO's especially typically want to over-complicate stuff. It happens all the time and I'm 100% guilty of it too – especially in the earlier years of my career. Now I try to keep things as simple as possible. I've learned to try to be … To keep it simple stupid, you know what I mean? But we sometimes get questions from aspiring marketers or people who are learning SEO. I know that they put hours and hours into preparing a question because they're planning out a site for some elaborate silo-structure and they produce a graphic or diagram with all the silos built out and supporting articles and all that links internal – and I'm not kidding, I've seen questions that I know have taken somebody four, five, even six hours just to prepare the question. Then they send it to us and I'm like, “It's way too complicated. You don't need all this.”

So I can't specify … There's not one specific question because this happened on more than one occasion, but that's probably the craziest thing. It's like, here I come and take the wind right out of their sails. I don't say it to be mean, but I'm like “Man, you spent so much time preparing this elaborate silo-structure for a carpet-cleaning site.” It's like, “Come on, guys. You don't need to put that much work. Keep it simple, stupid.” I'm not calling you, Cody, stupid, but I'm saying that's just the kiss. K-I-S-S. Don't over-complicate it. Keep it simple. Try to get results with as little effort and as little effort as possible. Because you can always add on, but when you come out of the gate with some huge elaborate scheme for something that doesn't require even a fraction of that, you're just working to be busy. There's a difference between being busy and being productive. Right? So that's what I recommend, guys. Try to do the absolute bare minimum to get the results that you desire.

Marco: The one that always gets to me is just, as an example, “Can I rank for DUI attorney in a week?” Fuck no. Hell no. Come on, man. What kind of question is that.

Bradley: That wasn't even a question though. That was a “I joined your Mastermind, I built an IFTTT around a default WordPress theme, I published three articles with no images, trying to rank for DUI attorney Toronto and I haven't ranked. What gives? This stuff doesn't work.” So, needless to say he's no longer a Mastermind member. Good riddance.

Adding Extra Relevancy To A Nearby City With Local Kingpin

All right. Richard next. “Happy two years. Since I couldn't stop by [inaudible 00:38:30] Maps Kingpin – ” I'll plus one that. “Local Kingpin Questions. In the training you were suggesting adding geo-settings to images with the same geo-location as the GMB. When I want to add extra relevancy to a city close to my business – “ Yeah, you can, Richard. You can. If you're targeting … If you're trying to get your maps listing the rank for another city, especially if it's close in proximity, okay? Because if it's not real close in proximity, chances are you won't be able to rank in that map's pack anyways. But if it's close enough in proximity, yes you can and you can add additional relevancy by adding other images to the Google My Business page as well as to your website. Particularly in blog posts where you can mention the other cities names. You can target posts. Target the topic of blog posts to target those key words and those city names of those adjacent cities and add images to those posts as well.

Because here's the thing, if you're adding geo-metadata to those images that you can upload to your Google My Business listing, that's awesome. But then you can also use some of those same images and even additional images that are geo-tagged for that other city or cities that you're blogging. If your blog is connected to your Google My Business page through IFTTT, which is what we teach, then you're going to be feeding additional relevancy back into that listing every time you publish another blog post. So the IFTTT blogging strategy works well as well as having metadata, geo-data added to or appended to those images.

Inside of the Maps Kingpin Training, one of the videos that I just uploaded – I think it was yesterday – was in the updates module, talking about how to use Google photos. Now using Google photos as part of your images because you can append metadata to your Google photos now and you can basically fill out … You can span the metadata, the information section. You can NAP details in there, lists of keywords. It's pretty powerful. I would check that out as well.

“We serve services at the customer location, so what about having images made at the customer location and adding geo-settings?” Yes, you can do that. “A tip for all people struggling with markup [inaudible 00:40:41] Try adding Google tag manager to your site.” Yeah. Google tag manager is awesome. I really like it. I'm actually going to be doing more training on how to use tag managers with analytics as part of the … In mastermind, mastermind members will be getting that training and so will Maps King Pin and Local King Pin buyers. Okay. But yeah, absolutely. Tag manager is really cool. It's not that difficult to learn how to use, guys. In fact, there's a course on U-Demi by a guy – I dropped a link in the Map's King Pin training or the Local King Pin training about it. But you can go to U-Demi and look for tag manager training. There's a course that was, I think, $19 when I bought it. It's pretty good.

Changing Page Title & Slug To A Siloed Navigation Menu

Carol's up. She's a relatively new mastermind member. “I listen to Hump Day Hangout [inaudible 00:41:34] yesterday. Question about silos and not using a services page for the top of the silo.” Okay. “I just went through this on a site last week. I left services in the nav menu, but I changed the page title and slugged to the key word. Is that okay or will it be confusing to the bots?” I don't know, Carol, exactly. The services pages should be navigational pages only. They shouldn't be part of the silo. That's what we talked about. I assume that's what you're talking about here. “Change the page title and slug to the key word.” Again, a services page is typically just for the visitor. It's for human optimization, not search engine optimization. Does that make sense? It's for visitor optimization.

It's in order to make the site more easily navigable from the visitor stand point. So the services page, typically, isn't part of a silo because it doesn't add to the relevancy in any way, shape, or form. So adding a keyword and changing the services page to a keyword and a slug, isn't going to help the silo unless you have the services page as part of the silo and you're trying to inject more relevancy by doing so. If that's the case, honestly I don't know because I would rearrange the site. I would re-structure the site. Unless, obviously, you're ranking well already, in which case I wouldn't bother. I wouldn't want to chance risking it by restructuring the site. But if you can improve upon your rankings still, I would consider restructuring those URLs and the silos. It depends. If you've got a ton of content in each silo already. Then no, don't restructure it. But if it's just a handful of articles or pages, pages and/or supporting posts, then I would consider restructuring the site to remove services from the silo because it shouldn't be part of that.

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That's the way I'm reading the question. If I'm wrong, Carol, we also have master class coming up and mastermind tomorrow. We can clarify that further in one of those webinars.

How Often And Useful Can The Same G Map Be Pushed In The Serp Space Map Powerhouse Program? 

Jay Turner. Service based question. “How often and useful can the same G-map be pushed in service-based in map powerhouse program? Or is it a one and done deal then move on to find other G-maps embeds?” That's a good question. I mean we have the secondary embeds, so I wouldn't … I don't know. Marco, you've got more experience with that. It shouldn't matter. You should be able to push … The only thing is you don't want to spam our network with the same embed code on multiple posts, because then that's duplicate content on our networks. Does that make sense?

Marco: Yeah I totally agree. He shouldn't need more than just that with … I suppose that he's doing RYS and then pushing that My Map through our map powerhouse and the secondary embed network. If that doesn't get you where you want to go, man. There's a big problem.

Bradley: Yeah I would add more to the secondary embeds. If you really want to get that map embed out there across as many site embeds as you can, then I would consider keeping the first tier embeds down. Lower your embed count on the first tier which are the video powerhouse credits. You know, the first tier embeds. But the secondary embeds which is the add-on service, you could go crazy with that. That way you would have, essentially, multiple map embed projects or whatever because if you keep your … Let's say you do ten to your one embeds. Then you do a whole bunch of tier two embeds. Then you still have a whole bunch of other sites left as tier ones that you can embed on. If that makes sense. So that's what I would do. Just add additional seconds to your embeds.

Marco: He could always build a second map with additional information and push that. There's nothing wrong with that because it's not the same thing. It's a separate URL. It has more or less information or whatever. So you can always do that too. Then make sure it's there linked to each other. I don't want to give away too much because what goes on in RYS stays in RYS.

Adding Linkedin, Pinterest, Instagram, Soundcloud To A Branded IFTTT Network

Bradley: Yeah. Brandon's up. He says, “Hi. I added extra social properties to one IFTTT network for brand LinkedIn, Pinterest, Instagram, SoundCloud, and a few others. Is that okay? Hope you all have a great 104th party.” Yeah, Brandon. That's fine. That's absolutely fine. In fact, as part of the IFTTT SEO academy and the update training, the multi-update webinar, that's what we're doing. We're going through and picking out four or five additional properties every month. Well, three to five additional properties every month and walking through. Absolutely guys. Look, you want to get your brands, guys. You want to have a presence on as many social media and web 2 sites as possible. I'm telling you that's what's going to validate the entity, it's going to reinforce your brand, it's going to improve or increase your authority and it's going to give your site, your brand more weight in Google's eyes.

So you want to get ranked or listed on as many sites as possible that are decent sites. I'm not saying go out and get a bunch of forum profile links. That's not what I'm talking about. So yes, LinkedIn, Pinterest, Instagram, SoundCloud – all of those. In fact, we just talked about SoundCloud and Pinterest on the last Hump Day Hangouts – excuse me, the last IFTTT update webinar, which was last week I believe. Okay? So absolutely.

Updating IFTTT Training Videos

Eddie's up. “I only recently found you guys. Two years of helping people voting your customer base. Congratulations.” Thank you, Eddie. Appreciate that. Greg: “I saw your post earlier and I clicked on that. That's pretty cool.” Now the next thing is, I know everybody's going to say, “Well aren't you going to update all the IFTTT training videos?” My answer is going to be a resounding no. So we'll talk about this in the next update webinar which will be in about two or three weeks. But yeah, I'm certainly not going to go on and update all the videos. But thanks for pointing this out because I was unaware of it. Of course, the next time I log into IFTTT I'm sure I'd see it. But the process should be relatively the same. I'll probably add an update video on how to create a recipe under the new user interface, the new what they call “app-lets” now as opposed to recipes. But the principle is the same. I hope that everybody that is a part of the IFTTT academy is smart enough to figure out the proper steps. So thanks for pointing that out, Greg.

Is It A Good Idea To Flood Page One With Multiple Similar Videos?

Okay. Earl: “I'm finally moving into some video marketing on a pay per call basis with clients. Easily a hundred-plus Minnesota townsfolk for first place on Google. Five to seven of our keywords using video marketing blitz.” Awesome, Earl. “Multiple video titles showing up on multiple key words in most towns. Is it a good idea to flood page one with multiple similar videos?” It can be, Earl, but use different channels. If you have a whole bunch of videos ranked for a keyword and it's all in the same channel, it's a quick way to get your channel terminated because somebody will complain. They'll review your channel and terminate it for spam. So if you're going to do that, make sure you're using a lot of channels that you're posting with so that it's a lot less likely that you're going to lose all of that if your channel gets terminated. How many times –

Marco: Can I just give him a piece of advice? He's found where he can go. Now if you really want to make money, change the videos, make them quality, put in your CTA's properly. Do all the things you need to to make sure you're going to make as much money from this as possible. Yup. I mean that's the way to go. Start flipping them into something that will draw people's attention and make you some money.

Bradley: Yeah. On top of that, I agree with Marco. You've poked, so now you know which keywords you can rank for. With Youtube videos I understand. If you can rank a Youtube video with no SEO work, by just uploading it or live streaming it with no additional work. Chances are for those keywords you can rank other properties fairly easily as well. Also you can probably rank that same video or – as Marco suggested, which I highly recommend – because I'm finding spam videos don't convert nearly as well as they used to because people are becoming more savvy. But you can also – when you've got a good video with a strong call to action, a video that's set up for conversions, then you can also upload that to like Daily Motion, Vimeo, those kind of things so that you can get multiple videos on page one, but not all from just YouTube if that makes sense. So you can start to try to rank other properties, Web 2 properties, create some blog posts, do press releases. You know, stuff like that. All right.

“How many towns with very similar videos front-end changed in varying last slides call to action to different lanes to create variety with manually reworded descriptions can I expect to get away with on the same proxy gmail account before getting slapped by YouTube?” It's not how many towns. It's how fast. It's your velocity. In other words, how many videos are you uploading to that particular channel in a 24-hour period? Now I've been aggressive and been able to get away with 15 or 20 videos per channel per day and got away with it. I've got one channel that, no kidding, has like 997 videos. They're all 100% spam videos and it's been up for 2 1/2 years now. It's still generating leads today. It's complete spam videos. I was doing 20 maybe as much as 25 videos in a 24 hour period. I don't recommend that because I've also had channels terminated from that. It's not a matter of how many towns or how many videos.

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It's really about how fast you do it and I always try to stay at less than 10 videos on a 24 hour period for channel. In fact, to be extra safe I typically like to stay to about 5 videos per channel per 24 hour period. But I have certainly been more aggressive and gotten away with it. But I've also had accounts terminated. So just be careful. I've found that if you stick, conservative, to 5 or no more than 10 videos in a 24 hour period, it's very unlikely that you're going to have any problems unless somebody reports you.

All right. “Should I do multiple keywords for same, larger town on one G-Plus account or should I focus on giving YouTube account to different towns, keywords, titles?” I would spread it out, Earl. I would spread out one channel across multiple areas and use multiple channels to blanket one area, is what I'm saying. Because otherwise you're putting a great big target on your back, saying “Hey, come slap me.”

Current Best Level Investment Option For Mass Publishing On Youtube

“What's the current best level investment option for mass publishing on Youtube? I. E. 5 to 7 across a hundred or so towns.” I think, right now, video marketing blitz which is [inaudible 00:52:44] program. We promoted it a few months ago. I think it's a great program for that. That's probably what I would suggest.

Damn. We're almost out of time, guys. I know we've got a ton of questions. We're going to get through just a couple more, but we've got to wrap it up because master class is coming.

Adam: Yeah. We've got some prizes to give away.

Bradley: Oh that's right. Well then let me just read Sky's and then we'll wrap it up, guys. We appreciate all the comments. Sorry we couldn't get to everything. Sky says “Rather than asking a dumb question, I would like to thank the semantic mastery team for all the information and help. Yesterday I uploaded a video and used all the techniques learned within semantic mastery training and it ranked on page 1 on Google and position 1 on YouTube instantly.” Awesome. “I then removed the city modifier and my eyes grew a bit bigger when it was still there since this was a high value phrase with buyer intent. I was checking some rankings and identified another good phrase, so I went back to my video and added that phrase to the description – BOOM – I checked the rank for that phrase and was now ranking for that term as well. To all those watching, just follow the training and take action.” Awesome, Sky. Just go get it done. Take action. Go make some money. Appreciate that, man. Thank you.

Marco: Take action, guys. Take it. If you don't take anything else away from this or from anything else that we tell you, do something. Do something. You can't just sit there and consume and consume information and then hope for more, for better, for the next big thing. Because you'll just sit there and you won't do anything except spend your money. At some point, you have to go and apply and see if you can make money. The satisfaction will be so much that you're going to get geeked up and you're going to want to make more money and that's how you begin building your business. But that doesn't happen if you don't take action. It doesn't happen.

Bradley: All right. Before Adam gets to this, I just want to make two more comments. Number one: Andrew Walker. He's awesome. He's a friend of mine, a local guy. That's awesome that he's been showing up. I've been kind of consulting with him on a one-on-one basis and he's starting to bring his offline business online and I got some high hopes for you, Andrew. So thanks for showing up, buddy. I appreciate it.

Recommended SEO Tool

And last, Daryl Dressel, I just saw this. I have to answer this one. “If you could only recommend one tool that you started using in the past year, what would it be?” We've been using it for over a year, but hands down Click Funnels is an absolute must if you're in any kind of online marketing in my opinion. I don't know how we ever survived without it, but I don't know how I could run my business without it now. So I would say Click Funnels is hands down the most important tool in my business right now that I can think of.

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All right, Adam. The floor is yours.

Adam: All right, guys. Bear with me for second. I am on my laptop and things are slowly moving here. Okay. Here we go. You guys can stare at my great picture there. Sorry about that.

Bradley: Oh you don't have a screen share? I thought you had a screen share. Never mind.

Adam: My connection hasn't been great. All right, so, guys. How this is going to work for the winners, I'm going to contact you via Google Plus and that's how I'm going to verify that I'm actually getting the right person. So, for the books, little drum-roll here, Andrew Sexton, Eddie Brim, and Kate Best you guys are going to each get one of those three books and I'll be telling you which one it is and I'll be contacting you via Google Plus. If you're outside the U.S. just let me know your Amazon email address and we'll get you a Kindle book or something.

Bradley: Cool.

Adam: So please put them to good use. Here we go. So picking the three from the questions. In the background we went through the questions. So a free month of V2 – and if you guys are already members of these memberships or you already have this, then we'll just pop you on the back end and we'll get it figured out. Earl, you get a free month of V2. Marco's going to hook up an RYS doc for Mark O'Connel. So Marco will be in touch with that and we can work with you on the details there because obviously that's a little bit more complicated. Jay Turner, you're going to get a 90 days in the mastermind. So I'll get with you with that and we'll kind of get you on board in there shortly.

Bradley: That's awesome. So guys, congratulations. Thanks everybody. Like, for example, Mark O'Connel just got the RYS stack. He's been attending our Hump Day Hangouts regularly and participating. That's what we're looking for guys, we appreciate that so every one of you that won, congratulations. Thanks for being here and making Hump Day Hangouts something that we look forward to on a weekly basis as well. We thank everybody for being here today for 104. Next week, remember no questions, guys. You're more than welcome to post on the events page, but we're going to be just having fun and kicking it next week. Everybody should schedule one hour and get your favorite frosty beverages and kick it with us. Okay. So thanks for everybody being here. Master class starts in about 3 or 4 minutes. We'll see you guys then. Thanks Adam, Chris, and Marco.

Adam: Bye everyone. Take care.

Hernan: Bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 93

By April

Click on the video above to watch Episode 93 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: We are live and since Adam's not here today, I'll do the introductions. Hi guys. This is Hump Day Hangouts episode 93. It is August 17, 2016. We've got Chris, Hernan and Marco on with us today. I'll go right down the line. Hey Chris. How are you?

Chris: Been good. How are you doing?

Bradley: I'm doing well. It's hot though here m an. Feels like I'm starting to sweat. I've got this stupid curtain up behind me and the air-conditioning doesn't flow and the curtain- It doesn't circulate. It's like 100 degrees in Virginia right now. It's nasty, it's hot. Hernan how already you doing?

Hernan: Hey guys. Hey what's up. It's the price of success you know. You need to look pretty on camera so you need to ditch the air-conditioning. Hey guys. What's up?

Bradley: Last but not least. Marco, how are you?

Marco: A lot better than you it seems.

Bradley: Apparently.

Marco: Move to Costa Rica man.

Bradley: Yeah. All right. We've only got a couple of announcements today because again Adam's not here and he's the king of that. A couple of them. Number one is the Video Marketing Blitz webinar, bonus webinar for anybody that purchased video marketing blitz through the promotion we did with Abs, that's today. That's immediately following Hump Day Hangouts. Mastermind Members can all attend regardless of whether you purchased or not. Anybody else ye to have been a purchaser, in order to attend the webinar, there's a case study in the webinar. I'm actually going to be laying this out during the webinar today but I'm going to do another follow-up webinar, a second one basically for this case study in four to six weeks. There will be a secondary follow-up webinar to the one that we're doing today. If anybody did not pick up video marketing blitz and you're interested in it, you can still do it and you would still get the recording sent to you … I mean the replay sent to you after today and then the follow-up webinar in four to six weeks you would also be able to attend that. I will drop this on the events page just in case anybody's interested.

Video marketing blitz. Then what we're going to do is, like I said do a follow-up webinar on that because there's some things I want to do with the case study to take it even further. That's something that I definitely want to schedule. Excuse me.

The next one is content kingpin. Content Kingpin is our content marketing training program that's going to be coming out. It's launching on August 30th, Tuesday August 30th. If anybody's interested in that, Hernan's going to drop a link for- if anybody's interested in promoting it before the launch or for the launch, Hernan's going to drop a JV page link right on the event page. Go ahead Hernan.

Hernan: I'm dropping it. I'm dropping the link now. If you want to promote we're launching pretty soon and it's going to be a pretty bad-ass final so if you guys want to join, I'm dropping the link here.

Bradley: Yeah. That's in 13 days from today.

Then last but not least, Hernan's got a post that he did, a guest post on the SEM Rush blog and so we're going to ask everybody who attends the Hump Day Hangouts to go plus one it, like it, share it, tweet it, do whatever you want, comment on it. Show Hernan some love. This is Hernan's SEM Rush post. I'm going to drop the link on the event page. Okay. It should be there. Yeah guys. Go show that post some love. Every time he gets to do a guest post for us we all try to support those as much as possible. With that said we can get into questions. Does anybody else have anything? Chris, Hernan, Marco?

Hernan: I'm good. Let's jump right into it.

Chris: Let's do it.

Marco: Yeah. Let's do this man.

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Bradley: Let's get into it then. I'm going to grab the screen. Hopefully you guys are seeing this okay.

Marco: Yup. We see a full screen.

How Can I Use IFTTT Networks For Geo-Targetted Traffic?

Bradley: Okay. All right. Cool. Well, we're going to start at the bottom. Akanner. Akon. I'm not sure I'm pronouncing that right, but he says, “Please I want to be clear about the SEO thing. I'm about to go to CPA. Now most of the companies would prefer traffic from a particular geo-location. How will I be able to use your network to achieve this? Let me know what.” I guess that was the end of the question. That's a good question. I'm going to let Hernan or Marco talk about that since you guys do more like geo-targeted stuff outside of the US.

Hernan: Yeah. Definitely and there are some- Sorry about the background noise, you guys, by the way. There are some CPA offers that will only work with foreign languages and whatnot. It's all about optimizing the network and the website to receive foreign traffic. If you're doing like Spanish traffic as I'm doing. I'm also doing some Scandinavian traffic, so it's all about the content. You can also use Jason Olea on your website and the posts and whatnot. It's all about optimizing to gather traffic and rank yourself for those particular keywords. It's nothing that far away from English, just to have in mind that there's a bunch of things that we have been talking about, you know for geo-locations in English and in foreign languages. It's work pretty much the same so have that in mind.

Marco: In case you get some traffic that's not for that particular geo-location, you can just redirect it, to another offer.

Bradley: You do that on the website via some sort of script, correct?

Marco: Either that or if you have for example volume is a tracking or some other tracking platform you can usually do it there.

Bradley: Okay. The tracking platform would actually determine where the visitor was coming from and redirect to an appropriate offer, right?

Marco: Well, I use the tracking one but you can do it either way.

Bradley: There you go. That's something that's out of my realm because I typically just deal with US stuff so I don't have to worry about it. Thanks guys. I appreciate that.

What To Do When Your IFTTT-Optimized Videos Are Not Ranking Well?

Justin says, “Hey Brad. I made approximately 50 videos and launched them on my branded network with supported IFTTT networks. I've been monitoring them for about a month now. Some were doing really well, some were doing so so and others were just not ranking anywhere near the first or second page of Google. A few days ago I noticed that every single video has now fallen out of the top 100. I was gearing up to start monetizing them. I put months of working on them. I'm really bummed. I don't know what to do. What if they never come back? What do I do in the meantime? As time is of the essence, I haven't made a single dime yet. Thanks Brad.” Okay.

“P.s. I have not yet started back-linking or boosting anything. These are straight [fanella 06:51]. I took the videos, streamed them to my branded network and then it took me weeks to silo every single video. They were fluctuating but most videos were in the top 100. Now 95% of the videos are nowhere to be found. It's like it happened overnight which is leading me to believe that there's an issue on my end. Pro Rank Tracker isn't even tracking them properly because I've been looking at the ones that are ranking and they aren't even there. I can't find them doing a Google search, really weird. How can I start working on contacting prospects when I don't even have any videos and I'm able to locate using Rank Tracker. Has this ever happened to you before? Please detail the best course of action at this point of time. Thanks so much.”

All right. Well here's a couple things Justin. Number one is welcome the world of SEO. That's part of the process. I'm not saying that to be a dick. I'm saying that because you know, that's what happens sometimes, man. Sometimes you work on stuff and then you end up losing the asset. It sucks. It really sucks. It happens to all of us. Anybody that's been doing SEO for any period of times has had it happen before and it's probably going to happen again. We try to limit or miti- We try to reduce the risk of that happening as much as possible but it's unavoidable 100% of the time. In other words, there's always going to be times when you're going to lose assets and it sucks.

My first point of advice that I would make to you, and this is something that I learned over time, is to not put all your eggs in one basket. I say that all the time on these guys, but what I mean by that is, instead of putting- I understand you created 50 videos and it's across a network or a couple networks, whatever it is that you've got. You put all of your work into that and you even mention it in your comment, that you've been working on this for months, and I get that and I understand that because you want- That's really dialing in and focusing. What I want to suggest, number one, is that you always are building new assets, constantly. While you're waiting to get some of them to rank.

For example, once you've created digital assets, whether it's a YouTube channel with several videos or a website that you're going to use for local lead gen that you're trying to rank in maps organically whatever, doesn't matter what it is. Once you've created that assets, it's going to take time for you to get them to rank, time and consistent effort for you to get them to rank, right. It doesn't matter if it's videos, websites or whatever. Instead of, once it's built focusing all your energy on just getting that, that digital asset to rank, you should also always be continuing to build more assets because this is going to happen from time to time.

The problem with building an asset and then putting all of your attention into ranking that asset is if this happens you're stuck, you're left with nothing, right. You've lost it all. That's apparently what happened to you, Justin. I can tell you from personal experience that I did the same thing. When I first got into SEO, I built two local lead gen sites. One was in the locksmith industry, the other one was a carpet cleaning industry and I built those two sites. They were awful, God looking back, they were terrible, but it's all I knew how to do. I spent six months trying to rank those two sites. I ended up ranking the carpet cleaning site in Alexandria Virginia at number one but it took me six freaking months to do it and yeah, I was super excised, right, but I only had one asset that was monetizable at that point.

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Later on when I started to get better at doing it and I was able to repeat the results, I still made the same mistake. I would build two or three tree service sits, once I got into the tree service industry which is a hell of a lot more lucrative than carpet cleaning I can tell you that. Once I got into the tree service industry and generating leads for that, I would build two to three tree service sites and then I would focus all of my attention on ranking those sites. Sometimes it would take me a month, sometimes it would take me 90 days, sometimes it would take me more.

What I should have been doing was building more and more sites at all times. I should have been building three or four sites per month is what I should have been doing. Every single month. Month in and month out because some of those assets would rank quickly with little work while others would take a long time to rank with a lot more work. Then I had multiple little streams of revenue coming in from various sources while I was working on the digital assets that were taking longer to rank. That made sense. If in the event anything were to get slapped, or penalized or de-indexed, which again when I first got started that happened to me a lot because I was always testing the limits. It wasn't so catastrophic because I had other assets that were producing revenue or close to producing revenue.

My first suggestion to you would be, even though I understand you put a lot of work into that and that sucks dude, there's no doubt, and I completely sympathize with you. At the same time, you should constantly be building new assets at all times so that this doesn't happen again, so that's number one. Before I move on, anyone of you guys want to comment on that?

Hernan: I just wanted to add something real quick Bradley to what you said which I think is super, super accurate. There's something that every leg about, for example Terry Kyle that he would say, “In order to be efficient as an SEO, you need to be putting out as many properties as possible because right off the back you do not know what's going to rank and what's not.”

Bradley: That's right.

Hernan: That's true. That happens to everything. It happens to videos. It even happens to pages from within the same website. Some pages they will rank as some other stone, you know, and some pages going to rank for the wrong keywords. The point here is that you become a much more efficient SEO when you start focusing on the winners, that is when a page a video or a website is ranking on page two or page three for a charm, even before you started optimizing it, you know you have a winner. Some videos will rank like instantly and some others won't. There's some randomness into that which I think it makes a lot of sense. At some point, you'll live and you learn, Justin. It is what it is. It's better to be efficient with your time and keep cranking out those websites and double down on the winners.

Bradley: The other point of that that I want to- I'm sorry. Go ahead Marco.

Marco: If I could stop you for a second. I'm looking at this and I'm going to say that all isn't lost, because he said he did have some ranking.

Bradley: They'll probably come back.

Marco: Yeah. Near first and second page. Even if they don't, he has really good intelligence on what's ranking and what won't. All he has to do is take these videos, make these on this channel, create two new channels, divide up the videos, re-upload them. I'm not sure the speed of upload. That might have hurt him. I don't know how quickly he uploaded the 50 videos. I hope it wasn't all at once because that might have had something to do with it. If his branded network and the supporting IFTTT networks are still good and he should check them and see, then all he has to do is reruns the videos in new channels for whatever it was ranking, just add supporting videos in that vertical so that he sticks that first page ranking and from that second page to first page. It may seem like all is lost right now Justin, and I can understand it happens to all of us. I've lost websites, I've lost- I mean Hernan knows I had one that was cranking out, making me some really decent money and then Google went in and said, “No. You can't do that.” Then all of a sudden you got zero and you're not making any money from it.

Hernan: Yeah.

Marco: Everything isn't lost because you learn a lot from this. You learn what ranks, you learn what doesn't. You also learn what not to do and so now what you need to do is you have the videos, you've already produced them, unlit them, push them into another network. If you want to build another IFTTT tiered network which this is video and it's perfectly good, do that. Go into video powerhouse and push the videos. I mean, there's tons of things that you can do with the information that you have. It may seem like all is lost and you're depressed or whatever but you have a lot of good information that you can use man.

Bradley: It's true. To kind of piggy-back on what you just said Marco because I totally agree, is you know, you should already have some data on the keywords that were ranking, which videos were ranking. Just like Marco said, you've identified through this process, at least the target out of your 50 keywords, you know which ones were performing the best. Those would be the ones I would duplicate and upload to a new channel first because those are the ones that are going to get you the results the quickest, okay.

Also like Marco said, you could just create a new channel and you could go actually connect the new channel to your existing IFTTT networks and just use the same networks. You don't even have to build new networks. Again, like Marco said, unlist the videos on the channel that are not, that are not … You know your original channel.

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Here's the thing, you've already syndicated those videos to your networks from the original channel, of which, for whatever reason, right now your videos aren't ranking. Again, I suspect they may end up coming back. If they don't, the point is they've already syndicated those so you've already got those in beds from those videos already out across the web, across multiple properties, multiple networks. There's juice flowing into those, flowing into that channel, Even if those videos aren't ranking, if you unlist those videos and then drop links in the description of the unlisted videos, to the new videos that you upload to the new channel, you can use the same videos to …

You don't have to recreate the videos, just use the same videos, upload them to a new channel. Then point from the existing or the old channel with a link in the description to the new video, even though it's unlisted it just means it won't show up in the index anymore, but it will still push juice. You've already got some assets out there on the web that even though they might not be indexed or ranking, doesn't mean that you can't utilize them and help you to rank the new videos that you're going to publish to a new channel. okay?

Lastly, what I want to say about that is, I wouldn't' wait. You know, you're telling in this first paragraph here Justin, these are all the types of mistakes that I made as a newbie or early in my career I should say. Don't feel bad and I'm sure a lot of you can relate. You're talking about how you did 50 videos and you worked on them for months and all of this. Then you say, down here, “How do I start contacting prospects when I don't have any videos I'm able to locate?”

My point is why would you go after 50 videos and I'm saying this like to everybody in general, why would you go after 50 keywords and 50 videos and work on that for months before ever trying to contact a prospect? My point is, why not work on five videos maybe and as soon as you get some results start contacting prospects, so you can start bringing revenue in because just like you said right here, “As time is of the essence, I haven't made a single dime yet.” For months you've been working on this and you hadn't made a dime. Don't wait until you have 50 videos that are perfect and that are ranking before contacting prospects. Rank five videos. Out of the 50, you said some of them were ranking. Those you should have immediately started contacting prospects on and try to sell that service or rent them or however you were monetizing those videos. You should have done that so that you could immediately start generating some revenue that then you could reinvest back into building your infrastructure further.

My point is, if you wait till everything's perfect, you may never make any money. It's better just to start monetizing what is working for you as quickly as possible so you can start generating revenue and then reinvest that back in your business, as far as additional training, outsourcing services, maybe some tools, whatever it is. I'm not talking about shiny object syndrome, I'm taking about useful stuff for your business. Okay.

The best course of action, I think we outlined a couple good ones for you man, that would be you could use the same networks. What I would do is just go ahead and create a couple new channels, and again, spread it out, don't put it all on one channel, go to couple channels if you need to. Tie them into your existing networks, that's fine. You can have more than one channel syndicate to a single network, guys, you can do that. If you wanted to you could do that. Especially since you say, “time is of the essence.”

I would try, my quickest and hardest to get the videos that I already knew were ranking, back out on the web as quickly as possible from new channels and see if that helps. Then just go unlist the original channel but put a link in the description to the new video and that way you can push some of that existing juice that's flowing into that channel from the embeds and the syndication over to the new video and you should get even better results, even faster, if that makes sense. That was a great question though Justin. I'm sorry that happened to you.

Which Silo Structure Should I Use For A Music Video Playlist?

Marson says, “Hey Bradley. Which silo structure would be more appropriate for music video playlist? Should it be mono-silo or keyword group or silo for tough keyword? The music type is highly competitive and there are loads of very strong channels to compete with. Any suggestions?

That's a good one Marson. That's not one I've ever- I've never dealt with anything in the music industry. To be honest with you I would just be giving you a wild-ass guess right now but I would have to look into it a little bit further but I would probably go with the mono-silo. Anybody that doesn't know what we're talking about go check out YouTube Silo Academy if you don't know what we're talking about but for mono-silo, that's where you link from one video to the next to the next to the next. At the end of the chain in the playlist, you link back up to the first video and then you also always link up to the playlist. That's probably how I would do it without any additional data, is what I'm saying.

If I were to look at how you were trying to silo or group the keywords or the videos, it might change my wild-ass guess, might change my recommendation to you. Just from, with very, very little data here, I'm probably a mono-silo would work really well for something like that but again I can't swear to that without knowing more. Anybody else want to comment on that one?

Hernan: No. I think none of us actually makes anything music related which is funny because we are kind of [inaudible 21:50] in what we do. Yeah, I would say [inaudible 21:53] Bradley like. Also see what the competition is doing. I would [inaudible 21:58] mono-silo link I think. When you're doing … I pasted the link for [inaudible 22:03] silo. It's only seven bucks so you can check it out. When you're doing pretty much any kind of channel you need to see your channel as you do a website. Definitely using a silo structure would help your YouTube rankings and your Google rankings way better but we will probably need to see what's going on in the music industry which is big industry, by the way.

Bradley: Yeah. The mono-silo structure is very, very strong. I like to use that a lot. It's quite a bit of work though. There's manual work involved and actually collecting all the links from the videos in the playlist and then organize them and then linking from one video to the next to the next. I think that's what Justin, I think did, in here, where he was talking about having 50 videos and then siloing them together.

If I'm doing a lot of videos because of efficiency reasons I won't do a mono-silo. In that case I'll just do a standard silo which just means all I'm doing is linking back up to the playlist and that's it, from within the video description. The playlist itself links to each individual video within the playlist but then within the individual videos I put a link back up to the playlist, right. It's essentially linking back to the top of the silo. When I'm doing a whole lot of videos in a silo, that's the route that I go is the simple silo method because it's so much faster to set up, because essentially it's just a playlist link that goes into the video description. It's not a unique link. I mean, it's the same link in every video description in that entire playlist.

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Whereas with a mono-silo, you need the next video URL. In this video description that I'm editing right now, I would put the link to the next video in the playlist and then in the next video I would put the link to the following video in the playlist and so on and so forth. It takes more customization as far as the video description goes. It works really well but typically I will only do that if I'm dealing with a small number of videos and a particular silo. If I'm going to be doing multiple videos in one silo, then I'm just going to stick a link up to the playlist and that's it because I'm trying to be efficient with my time.

Also test it. If you wanted to Marson, I would recommend setting up two different playlists with maybe two different music groups or music genres or whatever and testing and trying one with a mono-silo and one without and see what kind of results you can get. Again, that's how we figure out what works and it's going to be different for every industry, every keyword, it really is. You need to just play around with the multiple methods that are available to you to determine which ones are going to give you the best results.

Checking Links and Anchor Text Ratio Of An IFTTT Web Property

Dean says, “Regarding link building to IFTTT properties, how does one check what links in or anchor text ratio have been successfully built to a property if, for example, links have been bought from other organizations than Semantic Mastery because upon checking Majestic SEO, it would appear that little to none of the properties seem to get crawled by Majestic. Haven't checked others. I use some of the Semantic Mastery IFTTT properties to check as mine are not old enough to maybe show data yet. I'm wondering if they ever will.”

Dean, a lot of those, because of the spam type properties that we post to with GSA and the various types of building tools that we use, they don't crawled or indexed by Majestic and or Ahrefs. At least, I haven't used Ahrefs much in the last two years because I've been pretty much using Majestic only but about two years ago when I was using Ahrefs more than Majestic, I noticed that Ahrefs picks up a lot more of the back-links than Majestic, it may have changed, I don't know. I always noticed that Majestic didn't pick up a lot of spammy or low quality links, they just won't index them. You've got to imagine how hard it is on their servers to try to keep track of all of those.

I don't know this to be true other than just from my own observance, but I think that if there's a certain threshold that a link has to have in order for it to be included in the index, unless you manually force it. Which means for example, if you were to get the link report back for a service and then manually submit them to Majestic to be crawled and even then that doesn't guarantee that they will be. As far as that, I mean, really the only think that you could do is go off the link reports that are provided to you by your link building provider, service provider, whoever is doing the link building services for you should provide you with the link report and then all I would recommend doing is taking … I mean, most link builders are going to submit that list of links that they build for you to some sort of indexer anyways.

Once you receive that report, what I always do, is I always go resubmit those links through my own indexers, my own indexing accounts. I'm making sure that they're being crawled and indexed. Wait, let me rephrase that. I make sure that they're being crawled. It doesn't mean that they're going to be indexed. Again, just like what we talked about. Dean, there's a lot of people that ask questions about IFTTT network properties not showing the links from their IFTTT network properties not showing in Majestic or Ahrefs and we talked about that many times as well. If you have your websites connected to Google search console and you go look in the search console at inbound links or links to your site you'll see the links from Delicious and WordPress and Tumblr and Deego and all of that, but you won't see Majestic or Ahrefs. It doesn't mean that those links aren't there, it just means they're not being indexed in Ahrefs or Majestic.

Hernan: Right. Yeah. Just to add to what you're saying. The only thing that matters in that case is what Google is saying that he sees or it sees. That's why we … Many of the IFTTT properties are data hub corners as well so they share data with Google. You can definitely see that on Webmaster. What I usually do Dean is to grab the top five competitors because I want to know page one and plug them in to Majestic or Ahrefs and see what kind of anchor tech they are using. Usually you will get a Tom of branded and long tail anchor texts from IFTTT.

Now if you want to sculpt a little bit the anchor text, you want to go with other link sources like for example press releases. Press release will help you a ton on that case. Just grab the top five and see what they're doing on a page level and also on a root level. You want to see the root, which kind of back-links and the anchor texts they are getting and also the page that's ranking. Usually, you'll see that on the big websites you will see that the root is highly deoptimized, I mean like 80 to 90% of that, it will be branded or URL anchor texts, while the internal page would be much more aggressive, but it makes sense. If you have a big newspaper, the home will get back-links from, I don't know, go visit the newyorktimes.com and then when you're talking about a news in particular on an internal page, then people will link as an exact match. It makes a ton of sense to do that. That's what I usually do.

Just because it's not showing on Majestic doesn't mean that they do not count because webmaster tools would actually report on those. You need to combine tool on that case. That's my point.

Bradley: For most link building providers, if you're going to be outsourcing your link building, they're going to be building spam links essentially. Any good link building provider is going to ask you for the list of keywords and it's going to be asking for a large number of keywords, especially for span tools. Like for example, if you buy, a link building service from us, what do we require? At least, two hundred keywords? Something like that, it's a lot. The reason why is because … I'm sorry. Go ahead?

Hernan: Sorry Bradley. We're asking actually for 500 keywords.

Bradley: Okay. I thought there was a range. Yeah, that's a lot.

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Hernan: Yeah. That's a lot. For any kind of link building products that you're getting from us, we're asking for at list 500 keywords. We give you the tools to generate those as well, based on Google suggest. For [inaudible 30:34] building, for IFTTT link building, they are all, yeah. 500 keywords at least.

Bradley: That's because again, if we're going to be building a mass quantity of links, we need a very diverse set of anchor texts and so that should be determined before you purchase the link building package. Those are typically things that you should look for from a reputable builder, you know, a spam tool link builder.

You'll notice like on a lot of black cat forums and stuff where people run GSA blasts and stuff like that, they will ask for similar criteria.

Hernan: Yeah. If you go to Filer for example, those guys they will ask you for five keywords. All the links will look the same so, I will say get away from those.

Can IFTTT Pay Per Call Assets Be Used Just To Rank Videos (Without A Branded Website)?

Bradley: All right. Next question is Clark. He says, “When you are building a pay per call asset using IFTTT can you only rank videos or do you need to create a branded website as well? How does Google My business plan your strategy?”

No. Typically Clark what I do is I test stuff will videos first. It's not always the case but a lot of the times I like to test keywords and new areas for example whether it could be new keywords, a new industry so I've got to test new keywords all together which I don't like to do very often, I try to stick to the niches I already know. Or if I'm going into a new area that I haven't been into yet, like a new location, then I like to test with videos and that's just to give me an idea of what the competition is like and how easy or fast I can rank. That's not always the case either though Clark and the reason I say that is because it might be simple to rank a video but difficult to rank a webpage. Likewise it might be simple to rank a webpage and difficult to rank a video.

My point is I don't always do that but typically what I'll do is I'll use some sort of spam tool, video spam tool … Let me rephrase that. I'll use a tool to create video spam to test for keywords. Then once I've identified some winners I'll go in and build out some assets such as a local website, maybe a Google My business page or whatever. Again that's not always the case, I use two different ways to test. I'll either test with video spam or I'll test with web spam, like straight up page spam like using like Lead Gadget or Serp Shaker or any sort of plug-in like, or sort of mass page builder like that to test those keywords.

No. Pay per call assets, they don't have to just be videos. They can be whatever it is you want. As long as you can get something to rank in the search, that can generate a phone call, the call to action is to make a phone call, then you can get paid from it. Doesn't matter if it's a video, a Google My Business listing, so a maps listing. It could be just a website ranked organically, a Facebook page. It could be anyone of those things. Okay? Press releases can work wonders for pay per call. They really can if you can rank the press release in a high volume area. Press releases are typically a lot easier to rank than a website, so that's something else that could be done. There's a lot of different assets that you could rank for pay per call stuff. It doesn't have to be just videos. Okay?

For the branded website guys, what I like to do is once … Like for lead gen especially … Just straight pay per call assets, if you're talking about like using a pay per call exchange, I don't worry about branding anything for that, I really don't because I'm looking at volume for pay per call if I'm using a pay per call exchange network, which is exactly what we're going to talk about today on the video marketing blitz bonus webinar. We're going to be talking about using a pay per call exchange network. Okay?

If I'm doing pay per call where I'm working with a service provider personally or individually. In other words, if I've got a service provider that I've contacted that I'm creating an arrangement with, to where they're going to be purchasing leads from me or they're going to be paying per call for calls generated or whatever, then a lot of the times I will brand it. I'll either brand it. I will either brand it for one of my own pseudo brands, I'm using air quotes right now. Pseudo brands which means like I'll create a kind of brand name, then I can scale that out across multiple locations.

If I'm going to be building out a website, I'll use sub-domains with the city name as the sub-domain. You know stuff like that, that's typically what I'd do. Or, if it's a pay per call service provider that I'm working with that wants like a long-term engagement or they're going to be doing a lot of volume with me or whatever, then sometimes I'll even build out branding assets based on their brand. I'll still own and control the assets but I'll still put their branding on it, that way … A lot of the times it'll make the larger pay per call service provider. The service providers that I'm dealing with, it means them happier to have all their branding on it. It makes sense to do so but I still like to own the assets. Okay. Otherwise you're just doing client work.

How To Find 200+ Keywords For Highest Link Building Packages When Using GSA?

Okay. Wong says, “Hi Semantic Mastery Tim. I hope you guys are doing well? I have two questions to ask today.” Excuse me. “Question number one, my money YouTube channel is only dating product review. When doing links to my IFTTT network, how do you guys find 200 plus keywords for the highest link building packages in the GSA blast for networks with current only one product to review post. Also is it safe to use link building from Serp Space to my money YouTube channel?” Okay.

For the keywords, what you want to do it, if you're drilling down into a very very specific keyword or a product name or something like that, then you need to back up. Think about it from a wider angle. Take a wider view of it and look for the more broader, general, the more category type key words. In other words, what niche is that product in and what kind of broader terms does that product or keyword fall within? Okay. Then just go with the more general terms because remember what we're trying to do with the link building service guys, the spam links that we build, is not necessarily … It's to push juice into the infrastructure, right, into the network and into the structure. We're trying to push juice into the structure. It's not so much about the keywords. That's why we always talk about going with real, real broad terms, generics. I don't even use brand terms for the spam usually. I just like to use generics and URL anchors or naked anchors and then the broadest of keywords.

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For example, if we're talking about tree service, as an example, we can go broader with home improvement and landscaping and gardening and hardscaping and you know those kind of things that aren't necessarily the same as tree service but it's a broader term. Another thing is and I know you're talking about product review, but on a local level, if we're talking about like down on a local level like say plumbers, Atlantic. If I was trying to rank something for Atlanta plumber or plumber Atlanta, whatever, then I would look for plumbing keywords, home improvement keywords, maybe re-modelling keywords, right. All of those types of things that plumbing can fall within but I wouldn't be looking for plumbing repair Atlanta, not for those types of links. Those link building packages, I wouldn't use any local modifier. I know you weren't asking about local but what I'm trying to do it just illustrate how … You want to go with broader terms.

You can pick a broader topic that your topic falls within and use those as well, because again, all we're trying to do is go out from like … Think of it like a funnel, guys. You've go the top of the funnel which is the widest and the broadest. Then you've got all the way down at the bottom, the exit point of the funnel. That is your most narrow, your most targeted key word, that's what you want to rank for. What you want to do with the link building packages is always go with the top of funnel type keywords, the broadest of the keywords, if that makes sense. Maybe Hernan, can you comment on that because I know you might be able to explain it in a different way.

Hernan: Yeah. Just have in mind that … We ask for those kind of keywords but we also throw in the mix URLs and generics, you know. We don't end up … I mean we end up using the entire list but we also mix it up with generics and URLs. The possibilities of two links with the same keywords, repeating the same keywords are like near none. My point here is that when I'm doing that and sometimes it happens where you see, a great tool called Keyword Shitter, that's a tool that you can get access to from the form itself. It will redirect you to Keyword Shitter. They are using Google Suggest, to scrape all of those keywords but it happens to me also on foreign, you know. If your case is like a dating review, I would do dating, like the broad niche, so that you can have a ton of different variations of the keywords over there and that they're still relevant somehow.

Bradley: Yeah. I'm going to show just a real quick demo of guys of this, just real quick and I dropped the link on the event page just a second ago. This is my favorite keyword tool of all time guys and it's no doubt. I think it's 57 bucks and I just dropped the link. Seriously it's one time and it's probably the best $57 I've spent online because I use this tool religiously guys. It's a great tool. Something like dating channels only dating product review. I don't know what the name of the product is. Guys. What is it? The Tao of Badass? Give me a dating product somebody. Title.

Hernan: Yeah. The Tao of Badass can do.

Bradley: Is it T-A-O Badass? Or- ?

Hernan: T-A-O, yeah. T-A-O.

Bradley: All right. You guys can see this. This is Power Suggest Pro and I put Tao of Badass in, which was be just a dating product. My point is, put your dating product in. Now look at this guys it's already at 200 keywords and it's only been about ten seconds. What this is doing is pulling out of the Google suggest terms that use that product review in there, that title. That's something else that you could use as anchor texts, just these types of keywords.

The other thing you could do is go with other dating products, right. Other dating products guys because they're in the same niche and I know it might seem counter intuitive to do that but we're talking about going out three and four tiers with anchor texts. It does make sense because it would be a similar product that eventually leads down to the one product that you're promoting. It does make sense to actually have some of those other product titles as anchor texts. Product names as anchor texts way out like tier three and four. Does that make sense?

Anyways, I'm going to stop this now but there's 365 keywords right there and it was a only, a little bit over half-way done. Not even half-way done. Excuse me.

Hernan: You didn't even use the wild card.

Bradley: Well, this has got the wild card with the [inaudible 41:48] on it. You could do all different kinds of stuff. Put the little asterisk skin and anyways, it's a great tool guys. Pick it up.

Should The Link To Tier 1 Blog Be Stripped Off On The Tier 2 Video Syndication Network? 

The second question is, “Bradley and IFTTT SEO Academy. If we were using tier one IFTTT blog, RSS to syndicate content to tier two blogger blog, wouldn't attribution link to your money YouTube video from your tier one blog, get syndicated to your tier two blogger blog and ift.com would create another attribution link to your tier one blog as well?

First of all, those of who that didn't follow that question, don't worry about it. I'm going to answer this for Wong but I can understand if everyone else just got a headache, I totally get it.

First of all IFTTT does not create an attribution link unless you code it in to the actual recipe itself, in the ingredients section, which is fine and we teach to do that. For example, and I know what you're asking about here. When we syndicate from YouTube to a tier one network, in the recipes, the video recipes we always have via, right, so we say, “Watch on YouTube here.” And we use the YouTube URL and the anchor text is typically the title. It could also be the URL if you wanted, then we say via and then it's your channel URL goes here, and the anchor text is typically either your channel URL, so a naked URL. Or you could put the channel name in there, or keywords, it doesn't matter, you could code in whatever you want.

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Yes, on a second tier syndication that same description will be posted in the second tier blog sites as well. You will actually be getting a tier one link from the second tier blog properties. That's fine though because it's YouTube. It makes no difference whatsoever. When we talk about syndicating blog content to two tiers, we talk … In the training, I specifically reference this in the training that if you're doing two tier syndication for blog syndication, for blogs, website content, then you want to only use an attribution link that points back to the post and not back to the homepage as well. You omit the homepage attribution and then you also need the related content sources as tier two triggers to help minimize footprint. You can't eliminate it, but you can minimize it. For YouTube, it's no issues.

My point is, yes, with a two tier network system for YouTube syndication, your tier one syndication is going to have a link back to your video be it a tier one embed, a tier one link to your video and a tier one link to your channel. On the tier two syndication, it's going to have all of what I just mentioned. An embed, a tier one link to your video and a tier one link to your channel. It's also, if you code it with the tier two recipes, right, you can also have an attribution link pointing back to the tier one blog, that's syndicated to the tier two property. That's fine because then what you're doing is you're creating like a little link wheel or a little network where you're linking to the original source and to the first tier syndication point. You're basically pushing juice into the video, to your channel and to the tier one blog, all at the same time. It makes no difference. That is exactly how it should look when you're done, for YouTube syndication.

He asks, “Am I setting up my tier two recipe correctly if the above scenario happens or is there any mistake I should rectify?” No. That's absolutely fine Wong. Again, there's no footprint issues with YouTube syndication, so because of that we don't worry about it. That was a great question by the way.

Can I Get My HTML Sites Re-Indexed Faster When Using Blue Chip Backlinks?

Okay, Ryan says, “I've been loving Blue Chip back-links. Do you do anything to get your HTML sites re-indexed faster? Thanks.”

Ryan, the best thing to do is just go submit them directly to Google search console. That's it. You guys know the submit crawl URL. Just go to Google and type in crawl URL and it's the very first link right up there. Or excuse me, the second link. Or if you put submit URL it will be the first link. If you just click on that, you have to be logged in to the Google account but you just drop the homepage URL there, do the capture and click submit request. That's it, that's all you got to do. Usually within about 30 seconds it'll be indexed. It's not always the case but usually. Okay. That's all I do.

How Often Should Posts Have Anchor Text That Links Back To A Money Site When Doing T1 Blog Syndication?

Willy says, “When doing tier one blog syndication, how often should posts have anchor text links back to a money site? For example, first post has anchor texts to money site, second posts has anchor texts or naked URL back to money site. Should every post include a link back to money site? I'm thinking not every post.”

Well actually, Willie, I do. I put a link in every single post because remember the blog syndication … You're blogging on site, in other words, your money site is where your blog is. When your blogging, when you're creating a post, publishing a post to your blog, you want an internal link from that post to one of the pages on your site. You're going to select a topic, then you're going to post or blog about that topic and then within the link … Excuse me within the content body, you're going to put a contextual link up to one of the pages on your site, that the topic was about.

The way that we do, we use blogging and IFTTT for SEO is to use the blog for link building purposes to rank the pages on the site. It's not necessarily to rank the blog posts. If the blog posts rank, hey, that's a bonus, that's benefit, that's all gravy. That's extra cream on top. You know what I mean? What I'm trying to do with the blog essentially is to rank the pages on the site and I use the blog as my content marketing and link building engine, if that makes sense. I always link from within the content of the blog post to one of the pages on the site that I want to rank.

I do vary how I link to it, so it's not always an anchor text link. Sometimes it's naked URL, sometimes it's generic like, “Read more.” Or, “Click here.” Other times it's where it's essentially like a curated post. Like in other words, I can create a post on my own site and actually curate a snippet, a couple sentences or a short paragraph from one of the pages on the site and then I can link using a more of a conversational type title to that as the source. Essentially I'm citing my own website as a sources for that blog post.

If you know anything about curating, whenever you're giving attribution to the source a lot of the times you can use the title of that post or whatever article that you're citing as the actual anchor text. I do the same thing with pages, so it varies. My point is, yes, you want some diversity in how you link to your pages from within your posts but just about. I would say, 98% of all posts that I do on all of my sites, do link to a page on the site at some point. All right.

Are Videos Clickable When They Are Syndicated Across The Networks?

Running out of time guys, only got a few minutes left but we'll try to get through a couple more. Scott says, “When making the videos clickable, in order to take a visitor to a landing page through YouTube and having an associated website do the videos remain clickable when they're syndicated across the networks? Or are they only clickable on YouTube but not Tumblr, Twitter et cetera?”

No, because it's an eye-frame, the embed … A video that gets embedded on other properties is still YouTube. It's still YouTube, just YouTube has eye-framed onto that page. An external annotation, or any annotation, it doesn't have to be external, it could be linking to another video on your channel, whatever. Any sort of annotation, a clickable annotation link, should be viewable whether it's syndicated to. It could still function properly is my point because it's just an eye-frame of the YouTube video. You're essentially piping YouTube into that webpage. That make sense?

Hernan: Yeah. I just wanted to add real quick that annotation, external annotations, will not work on mobile.

Bradley: That's right.

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Hernan: You need to have that in mind where cards come into play. If you want to use external annotations and cards, because the cards will be seen on … They will be active on mobile and mobile is big right now. If you're using external annotations, do a card or two as well.

How Many Videos Do You Put In A Youtube Channel?

Bradley: That's correct. All right. Next question is, “How many videos do you put in a YouTube channel? I hear some put a max of 15 because YouTube does shut down channels and it hurts less to lose 15 videos in a channel that are making money rather than lose 100 videos in a channels that are making money.”

Well, I agree with you on your second point Scott. It certainly hurts less to lose a channel with only 15 videos than it would with 100. See what Justin Decarlo posting earlier as case in point. 50 videos on that channel and he hasn't lost the channel but apparently for whatever reason the channel's been demoted or whatever the case may be. My point is, yeah, when you lose 50 videos it hurts a lot more than losing 15. I agree.

I don't know who told you the 15 number because I have channels with literally hundreds and hundreds of videos. In fact, I have a 100% spam channel that I use with hangout million to spam exotic car rental keywords and it has 960 some videos on that channel and there were 100% spam videos and that channel is alive and well and it has been for two years. No shit, two years guys. Almost a thousand videos on that channel and they're total spin videos and it's still alive today. The 15 videos thing is not, I don't know who told you that … There's certainly something to be said for limiting the amount of videos per channel but if you've got a channel and you're not doing anything real spammy with it, chances are you're not going to lose it anyways. It's not always the case, I mean, again look at Justin. What we were talking about with Justin. Although that wasn't terminated, at least not yet.

My point is I do recommend splitting it up guys, like trying to spread your eggs across multiple baskets, that way you never just lose one basket and then you're done, you know, game over. You also have to think about what is the cost of time and energy and effort and resources, money, all of that, that it' going to cost to build out additional networks and additional channels. You've got to find that happy medium somewhere and I can't tell you what that happy medium is. It's going to depend on you and how comfortable you are with risk and all that kind of stuff. Right. Go ahead.

Marco: Just something real quick. I've never seen anyone lose a channel unless you get really, really bad like trying to do 2000 videos in a day. YouTube doesn't really like that. If you keep it within reason, you're not going to lose it. If you save your video feels in case you do lose it, then you have a channel waiting to be made. Right because you have the videos files, you just upload, you know what ranks, you have all the intelligence, so again we go back to Justin. Losing it does not mean that it's over. It just means that you have to go and redo, rethink and start again but you already have it built up so it's a win-win, as far as I'm concerned.

What Is The Best WordPress Theme To Use For YouTube Video Embedding?

Bradley: All right. This is the last question guys because we got to wrap it up. Greg says, “What's the best WordPress theme to use for primarily video embedding from YouTube silo?”

Greg, it really doesn't matter. It's completely up to you. There are some video type themes out there and seriously and what I would just do is go to Google and type in video WordPress themes, something like that. WordPress theme and I would just start looking for them. Now what you do want to look for and I would recommend and you can go through … That's what I've done in the past is go through and just try to find something that I like, that looks good or whatever.

Something else that you kind of want to look for now is look for themes that are marked up with structured data or cemented markup, especially if you're going to be doing video stuff. If it has video schema built into the actual theme, then that's going to help you a whole lot because that's really where the power comes in or the … You can get more power using as associated website for YouTube syndication and for embedding and stuff if you get video schema or video structured data, video markup on that theme. That's what you really want to be looking for but really as far as what theme is the best- Here's one that says video tube, I don't know. You just have to go look through them and that would be a feature that I would be looking for right now, would be looking for anything that gives videos markup, that's built into the theme. Or you could use plug-ins to do that and then pretty much use anything.

For example, Yoast has the video SEO plug-in which will actually add the video markup to every video on your site and it will give you a video site map as well, that's marked up properly. I mean it's expensive. It's expensive as hell that plug-in but it is a good plug-in for video markup. There's probably alternatives out there now too, you just have to do some digging.

I have a video SEO plug-in, you know Yoast video plug-in add-on, so I usually use that but there's also some of the … let's see there's Pinboard, WordPress themes, those are pretty good for video. Pinboard, WordPress themes. This might be it here. Yeah. That's what I would do. Just go look for different themes and try to find one that you like and then again look for structured data if possible, if not you can always add it with a plug-in later.

Okay guys. That was it for Hump Day Hangouts. Sorry we didn't get to the rest of the questions but we had some good ones today so we appreciate that. We will see everybody next week. Video marketing blitz guys. You can see I'm moving my … Curtain was too damn hot. We'll see video marketing blitz guys in just a few minutes. Otherwise the rest of you guys, we have Mastermind make up webinar tomorrow so we'll see those of you guys tomorrow as well.

Hernan: Have a good one.

Marco: Bye bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 92

By April

Click on the video above to watch Episode 92 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.

Chris: Wow.

Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?

Chris: It's been good. Happy to be back in Austria. How are you doing?

Bradley: Yeah I bet man. Back on your home soil huh?

Chris: Yeah.

Bradley: We got Hernan here, what's up Hernan?

Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.

Bradley: YouTube and you want to start naming off all the IFTTT properties?

Hernan: We can, we can, it's going to take me a while.

Bradley: We've got Marco, hey Marco.

Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.

Chris: Still?

Marco: [crosstalk 00:01:17] That's how I roll man.

Hernan: What happened to rain season man?

Marco: It's the rainy season, what can I tell you?

Bradley: We're like a ship without a rudder when Adam is not here you know?

Marco: Yeah.

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Chris: Let's focus.

Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?

Hernan: Nope.

Bradley: You see what happens? I don't take notes.

Marco: Giving people the opportunity to sell our stuff.

Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?

Marco: We can.

Hernan: Yep.

Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?

Bradley: Okay good. All right, we're going to get straight into it. Marco Connell's got the first one. Hi guys, quick one for you. “Let's say I created a Google, a public Google spreadsheet with all of my IFTTT properties and their RSS feeds then embed this one into one of my blog posts it will syndicate through my TR1, and let's say that I also snuck into the embed coding naughty little keyword. Am I in trouble?” No, not at all. That works really well. Marco, I'm going to let you talk about that one a little bit since that's more your avenue.

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Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.

Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.

Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]

Marco: Yeah, I was going to say … man, shit.

Bradley: Hey Hernan, did you want to comment on that as well?

Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.

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Marco: Can I give away one since you guys all got to?

Chris: Yeah, go ahead.

Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.

Chris: Yeah. Enough.

Hernan: Come [inaudible 00:08:34] learn the rest.

What Is The Best URL To Submit In Serp Space's Backlinks Service?

Bradley: Nate's here. What's up Nate? Greg says, “I want to spend some money and purchase the back-link service on Service Space. Would it be possible to get a clearer understanding on what URLs are best to submit in this case?” Yeah, Greg, pretty much all of them from your tier 1 network. Or if you're going to, if you're buying for a full future network you can actually spread it across all networks if you'd like. Typically what I do is I don't usually, well, I always boost the tier 1 properties always, but I don't always boost the tier 2 properties. Sometimes I do sometimes I don't it just depends on if it needs it or not. I always end up taking whatever I build on a tier 1 network for a client or a [legion 00:09:17] site or whatever, then I end up sending it over to get the links built. I just have links built to all the home pro, the profile URLs, the home page of all of the different sites and the IFTTT network. That's what I do.

Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.

I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.

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I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?

Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.

Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.

Bradley: Right.

Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.

Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?

What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?

Okay Dean's next. He says, “I'm used to linking PBNs and other links to money sites and I'm used to the time frame it takes to show progress. My question is, if I was to link the PBNs and others to a single PBN and link it to my money site or my IFTTT network, one branded ring that links to my money site, what difference in time frame is there for progress etc. Just that I'm scared to spend money linking to a PBN or IFTTT to find that it takes much more time slash money to get the effect showing on the money site's ranks. Thanks guys.” There is a little bit more of a delay between, at least it's not always the case, but most of the time unless you have an unusually powerful link that you find and you point it to a buffer site first, in which case you can see results very very quickly. For the most part whenever I'm building through a buffer site, so I'm building links to a buffer site that links to my money site, I find it is slower effect on the result than if it's a direct link to the money site.

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I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?

Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.

Bradley: Yeah, it'll drop.

Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.

Marco: It's a trap.

Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.

Bradley: Right.

Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.

Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.

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When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.

Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.

Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.

Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.

Hernan: I put the link on the events page.

Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?

Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.

If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.

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If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.

What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?

Greg says, “Quick question. Have you tested long-term effects using Google apps e-mails for branded networks?” I have not Greg. I've never used Google apps e-mails anyways so I really have no experience on that whatsoever. Does anybody else here tested that?

Hernan: Nope. No Google apps.

Chris: No, nope.

Hernan: I have used branded e-mails like [email protected] for …

Bradley: Web mails, yeah.

Hernan: Web mails yeah, but not Google apps.

Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.

If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.

Would A 301 Redirect Fix Websites With Duplicate Content Issues?

Paul says, “Hey guys, I have a new client that has two sites with duplicate content on both. Site A has some ranking on first page but no metrics. Site B has good metrics but no ranking, so my question is if I take site A down will the simple 301 redirect to site B fix the problem of duplicate content and save the ranking on Google?” Well yeah, I'm not sure. Paul, without looking at both of the sites, if it's an exact duplicate site then the on page is going to be the same, but I would look at the off page. You say one has no metrics and one has good metrics but it's not ranking as well. There's a reason why there. There's a reason why. You say it's got good metrics but it doesn't mean it's got a clean link profile. You can have a really high metrics but still have a really shitty link profile. That could be what's causing it not to rank.

Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.

If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?

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Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.

Does IFTTT Support Instagram And Snapchat?

He says, “Hello, I noticed you don't use Instagram or Snapchat which are two of the most popular sites on the internet which gets lots of traffic does IFTTT not support these sites? Are we missing out on a lot of traffic by not using these sites?” Well, IFTTT as far as I know does not support those sites. Besides that I just flat out don't use those two sites. It's just not something I've ever done, Instagram or Snapchat. I do have a Snapchat profile but I still haven't even played with it yet, so I just don't use it period. Guys, if you, I don't know, Hernan, are those channels in IFTTT? I don't even think they are.

Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.

Marco: Snapchat is not in IFTTT I just checked.

Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.

Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …

Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.

Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.

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Bradley: Yeah, it's not just about SEO it's about driving traffic right?

Chris: The end result that you want if people visiting whatever it is that you're trying to promote.

What Is The Average Time You Maintain A Website's Ranking?

Bradley: That's right. Okay, he says next question, “With the way you guys set up IFTTTs, tier 1, then having links pointing to IFTTT for power, does this tier 1 buffer typically keep the site's videos more protected from Google updates? With these techniques taught how long do you guys maintain rankings for it on average?” Yeah, that's in part in the training Scott I talk about the IFTTT branded or the tier 1 network acting as an SEO firewall and that's in part another reason why we use it. It does protect the money site from additional link building stuff that we do. All the additional link building stuff that we do goes to the tier 1 networks or other tier 1 properties. They don't have to be IFTTT properties guys. Those are just like you know, it's just standard operating procedure for everything we build to have a network, but there are other things that we do. Whenever we are building links to our money, or to, whenever we are link building I typically don't build, unless I am very very selective, I typically don't build links directly to the money site I build them to the tier 1 properties.

Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.

Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.

Is There A Difference When Naming Links Without The Brand Name?

All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …

Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …

Bradley: Don't test with it.

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Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.

Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.

If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.

Do You Have Notes For IFTTT V2 Videos?

All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.

Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs? 

John says, “Have a multi-location client on WP Multisite. We're using a tiered IFTTT network for the main, HQ's root RSS feed with your plug in. Each location's sub-site also has it's own city themed blog and the HQ isn't location specific.” Okay. “For the location pages is it safe to syndicate the HQ RSS feed's post though the city blogs as long as we blend that with other location based content and use attribution?” Is it safe to syndicate the RSS feed's post through the city blogs? I'm not sure what you mean. Are you talking about using the sub-domain city sites as syndication points from your main site? You could but why not just use your main site as the syndication point and feed it directly to your branded IFTTT network? Then point links back. You can build contextual links within the post to point to the sub-domain sites if that's what you're trying to do. Maybe I'm not understanding the question. Could somebody, am I interpreting that correctly guys, or is that, somebody else want to take a stab?

Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?

Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.

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For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.

Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.

How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?

Clark says, “I have Video Marketing Blitz with it I can find hundreds of keywords that will rank videos on Google. My question is how many and how fast can we safely put videos into our branded IFTTT network?” Great question Clark. What I recommend is no more then 5 videos per channel per hour period. For example I've got a 2 hour when I'm going to be doing a bonus webinar next week after Hump Day Hangouts we're going to do the bonus webinar and we'll talk all about this, but my point is like right now with the testing that I have I only have 5 money channels. Each channel has it's own IFTTT network. Every time I do the poking first through test channels that have no networks, they have no association with any other property on the web, they're just strictly spam YouTube channels and I use them to test or code key words.

Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.

Any Thoughts On Tony Peacock's Embed Network?

“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.

How To Make Citation Unique For 2 Business Names Sharing 1 Address?

DC Glenn whoop der it is, okay, he says, “If I have two entities using the same address can I make one citation unique to one brand and the other unique to the second and get away with it?” Yes you can. Yes, okay, “I'm not really trying to run for local but I want my citations to pass quality dues back to my sites. Is there penalty for this method or is there a better way?” No, there's not penalty DC. What you need to do though is the names are unique but the addresses are the same, so what you need to do is make sure the other 2 data points are going to be different as well.

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Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.

Hernan: Somebody has to do it.

How To Have Multiple YouTube Channels In Same IFTTT Account?

Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?

Difference Between Curation Mastery And Content Kingpin

[D'Ante 00:50:55] “What are the differences between the old curation course and the new content king pin course? I know that if I buy the old one I will get the new one for free, if I buy the new one what information in the old one is lost? Asking this question because of the price differential, thank you.” [D'Ante 00:51:06] that's a great question. The original one called Curation Mastery that also included some outsourcer training stuff on how to outsource the content marketing part of it. Since we just developed Outsource Kingpin for Mastery PR, we launched that last month, was that last month guys? It seems such a blur to me any more I think it was two months ago at the end of June. I was at the end of June.

Hernan: Yeah it was the end of June.

Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.

Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.

Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.

How To Use YouTube RSS For Syndication?

Bradley: Yep. I'm sorry. Okay, we've got one more question we're going to answer and then we're going to be done. Kevin says, “Can we still use a normal YouTube RSS feed from our channel to our IFTTT ring since YouTube changed the RSS feeds to take the embed out? And it's only a link not sure if that's right, how do we use YouTube RSS feed for syndication then?” Yeah Kevin, we don't recommend it anymore. Since YouTube changed their RSS feeds and they're no longer embeds they're just links, no, we don't recommend using those. All I recommend for the YouTube RSS feed is just submitting it to directories and aggregators and that's it, and you know like pingers. That's all I recommend doing the YouTube RSS feed because now if you buy, if you get Lisa Alan's Rank Feeder, RSS authority sniper and rank feeder, her rank feeder application will actually create the old style YouTube RSS feed with the embeds and everything that are syndicatable embeds. If you want that functionality again then you have to subscribe to Rank Feeder. It's a great service though. As far as using YouTube RSS feeds for regular syndication stuff now, no I don't recommend it. It's not worth it. They don't embed anymore.

All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.

Hernan: Bye bye guys.

Chris: Bye everyone.

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When Would You Suggest To Start Using Video Marketing Blitz?

By April

In episode 91 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about when to start using Video Marketing Blitz.

The exact question was:

I just purchased Video Marketing Blitz through the Semantic Mastery Affiliate Link. I'm currently going through the IFTTT V2 course and it's very involved. When would you suggest to start using VMB? Maybe after I have gone through IFTTT and set up a few rings and completely understand it and am implementing it so I stay focused? Couldn't help but get VMB because it looks so flipping cool! lol 😉

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Weekly SEO Q&A – Hump Day Hangouts – Episode 91

By April

Click on the video above to watch Episode 91 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: All right.

Adam: Hey everybody. Hello and welcome to episode 91 of Hump Day Hangouts. Today is the 3rd of August 2016. Let's just go down real quick and say hey to everybody.

Hernan: How is it going?

Hernan: Hey guys I just happened to open the Facebook and there were 2 Adams talking to me at once. It was pretty nice.

Adam: Yeah, it's what everybody wants on Facebook.

Hernan: Yeah, definitely. Hey guys, what's up?

Adam: Awesome. That's all I have been hearing, is one more green screen and two more beard. That's really what we're really trying to do.

Hernan: Definitely.

Marco: How is it going men?

Marco: Hey men, what's up? Listen, upon request, I am not going to mention today how wonderful the weather is in Costa Rica. I will not say how sunny it is, I will not say how warm it is, I will not say that after things I might just take a deep in the pool because I can. Next week, next month. I won't say it okay?

Bradley: What you're saying is, you're not going to be a prick today is what you're saying?

Marco: No, no, I won't. I won't say how wonderful Costa Rica is.

Bradley: What a guy, what a guy?

Adam: Oh Bradley, how is it going?

Bradley: Good men, how are you?

Adam: Can't complain. We got several announces so I'll just roll through that real quick then we hop into things. I wanted to talk about real quick. As I pull it up. That's what I get for not having it on my sheet in front me. This was the first one and most importantly. Guys, if you're a member Serp Space that's great good job. If not, I'm going to post a link, please go sign up. It's free. We're going to sending out some link building special offers and this is above and beyond. From time and time we'll send out some offers. We'd like to hook people up with 5 or 10% discount here and there. We're going to be offering a special on that.

If you're not a member please go sign up and you'll get the email. Those are only for our members. Also, if you have promoted Mastery PR products in the past. Content Kingpin is going to be launching soon and if you need more information about that and you want to be a JV for these awesome products for Mastery PR. I guess, you guys can charm in here, what's the best way for them to go about doing this do you think?

Hernan: We'll put the link for the JV page and they can sign up there. They can get their link there and also if you're interested in promoting it. I would strongly suggest also you click on, become a VIP JV because that will you in the loop and we'll send swipe files and everything else.

Adam: Got you. [crosstalk 00:02:36] Also available or eligible for prizes if they do that.

Hernan: Yes.

Adam: Cool. Already, definitely do that. Guys it's launching on the 30th of October. Then also, this is more of a tease to be honest with you but Video Powerhouse is getting some awesome, awesome changes updates and more so we're just going to do the evil scientist thing here.

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Marco: Just to give it a little bit more spice. We have been working extra hard on this just to make it the best video embed network above none. That's what we're looking for, that's what we want to deliver because that's what we're known for. That's what we're working towards, we're not quite there yet but we're going to get there.

Hernan: Yeah, I was about to say that. We have the mad scientist working on it.

Adam: Yeah, fair enough. All right, that's it for announcements, do you guys got anything?

Bradley: What about link building?

Adam: Already gone over it.

Bradley: What was I doing?

Adam: What a shame. Probably looking at Facebook.

Bradley: Multitasking. I guess so, I was playing with Facebook stuff. We're going to be doing discount, special offer on link building packages guys right now. If you're not on Search Base yet go do it. Get on Search Base, it's free to just create an account. Daddy's Link Building service, the packages that we do are really, really good for IFTTT networks, citations, PBNs, Tier 2 links. All different kinds of stuff. I recommend you go check it out if you haven't done it already.

Adam: I forgot about one more thing real quick. Rant mastery, we're hopefully going to get to it. It's more fun than work so please keep going there and putting in your suggestions because it's honestly awesome. If we don't get to it, just know it's kind of a fun thing that we thought to do and it just maybe something from time to time we'll pull from. I'll put that link up here real quick.

Bradley: I'll probably start it next week on Monday because I'll should be finished with the Content Kingpin training, finishing up that course up this week. That's going to to free up some time for me. I'll probably start on that next week guys. Go ahead and go to rant.sematicmastery.com submit anything you want us to chat about. It doesn't have to be about marketing. It could be about anything. If it's funny enough or if it's interesting enough, we'll do it.

Hernan:: You've been syndicating, broadcasting a little bit Bradley already, right? Facebook live and what not?

Bradley: Yeah.

Hernan: Okay, it's pretty cool.

Bradley: Yeah, it's on right now actually. Okay, other than that are we ready to get into questions and stuff?

Adam: Yeah, let's do this.

Bradley: Okay, let me go and grab the screen and I'm doing to lock it on.

Adam: Camera man.

What Is The Best Way To Use A Blended Feed With Your Money Site In It To Your T2 Network? 

Bradley: I already did that but thank you because I forget that often times when I'm trying to do multitask like this. All right, I'm going to switch Firefox and webcam now. Everybody should be seeing pretty much the same image. All right, one of these days somebody is going to come up with an application that will do all this automatically without having not click so many buttons. Until then, all right Paul is first one up and he says, “Hey guys I think Lisa Allen's RSS Authority Sniper came out after you finished the IFTTT V2 training. So could you show the best way to used a blended feed with your money site in it, to your Tier 2 network. An idea of how the recipes would look like to Tier 2 A, B and C with an RSS feed created from RSS authority sniper. Thanks for all your good information and courses.”

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Paul, I haven't used Rank Feeder, the feeds that you create with Lisa Allen's product. I haven't used it for syndication, I have used it for submitting the directories and aggregators just for additional SEO. I haven't used for syndication, you certainly can, there is no doubt. Without testing it though, without actually playing around and testing it which I what I would recommend that you do Paul because I don't know how soon I can get to that. What I would do, what I'm curious is, when you put a sticky item in.

For those of you aren't aware, with Rank Feeder which is Lisa Allen's product which is really, really good. You can create RSS feeds and you can create RSS feeds from anything, anything that even has a web URL, you can add that to a created feed and then you can submit the feed to directories and aggregators. You can also use it for syndication, not something I've tested yet however. What's cool about it is you can create RSS feeds from other RSS feeds but you can insert single URLs into the feed and make them sticky. In other words you can make them a part of the output of the RSS feed at all times.

Which is important because if you guys know when you're publishing content. As soon as you publish a new post, that's going to push that previous item down one in the feed. Let's say that your is only showing 10 items then by the time you get to the 11th post, it's going to push that first post off the page. It's no longer in that feed is my point. With the sticky items you can take a YouTube URL, a single post URL, a page, I don't have to be a post, it can be a page, it could be anything and you can insert it into the feed and make it stick to where no matter how many other post come in to that blended feed or spiced feed. That one item is going to stick.

You can have multiple sticky items in the same feed in fact but that one item will always be there. Why is that important? Well, because if you take that RSS feed and now you syndicate it or submit it to directories and aggregators and every time new content gets published. Whether it's your own content because you have some of your own feed spiced into it or other content from other sources which I recommend using related high authority content sources. Anyone of the feeds that make up the overall feed … Stream isn't up on page. I'm sorry what stream is not on page?

Adam: Google plus, it looks like it's not streaming. I don't know if it's OBS or something else. I just figured I stop you now real quick.

Bradley: What is it? A black screen?

Adam: Yeah it says, start soon.

Bradley: I don't understand that. Let me …

Adam: Yeah I think just check and make sure you're streaming the right thing.

Bradley: Huh, I'll be damn. All right, well give me a second guys while I fix this.

Adam: That's odd because that says we're broadcasting.

Bradley: It says we're broadcasting.

Adam: It's strange.

Bradley: Let me try to edit this real quick, just give me a second.

Marco: Let me see if, you know we can …

Adam: Hop into Youtube too real quick and check it out.

Marco: Yeah we can go into YouTube, I was trying to do that.

Bradley: Shit it's not … That's crazy. I don't understand we're …

Adam: Did it just make its own …

Bradley: Oh you know what I did? Damn it, okay, I know what I did. I put the IFTTT webinar URL on the page. My bad, I just got to swap links out. Let me just do that real quick. I see what I did.

Adam: Sure.

Bradley: Multitasking, that's what happens. All right, it should be coming up now, soon as this page refreshes. There we go, we're on there. Guys please remind me to swap out the titles on these ones once we're done because I've got the IFTTT webinar showing right now for the update webinar.

Adam: That's it?

Bradley: That's actually from the event page. You guys should be good to go now. Okay, just confirm it for me please.

Adam: Let's see, we're talking right now, let's see. Yep, we're good to go.

Bradley: All right, let me refresh it over here. My bad guys, I apologize for that. I mixed up the URLs, that was my fault. My point was, with the RSS feed, any time somebody … Any content is published to any of the feeds that are spiced together to make up the Rank feeder feed. It's going to signal the box to cruel out again. It's basically like pinging the feed. Every time the feed get updated, it pings again and it causes the box to come cruel it again and what happens is, the sticky item … That was known as co-citation because now that one sticky item or multiple sticky items if you choose to do so. Is always be associated with content around that topic.

Every time that feed gets cruel that one item or multiple sticky items are going to continue to be cruel again and that association is made and that is called co-citation. It's very, very powerful. Now for Paul's question, I have not actually tested syndicating with a Rank Feeder feed. I don't know how that looks like yet because I haven't done it. I'm almost certain that you can select the feed to publish either the full text, post or snippets. I'm assuming it would work well because I know for like YouTube for example if you pull in YouTube, it will actually will create the full feed with the embedded video in the feed output.

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Which is something that ever since YouTube got rid of the old RSS feed within YouTube, that was a function that was no longer available to us. I know you can do that with Rank Feeder feed but as far as syndication, I haven't done it yet Paul. The question that I have about that is, if it has a sticky item, every time a new item gets inserted into the feed through, through just whatever the feeds are spiced in there. Will that sticky item republished? I'm curious, I don't know. To answer your question, I don't have any tips for you yet. What I would do is test them.

I would want to make sure that the sticky item doesn't get republished. I don't think it will but I don't know that for sure and without testing it I can't for sure. I would want to check to make sure that sticky item doesn't get republished number 1, number 2, if it doesn't and it works that way, then I would say, you could always put in … Again, I haven't done any syndication with it so really just to kind of move beyond this. Without any testing Paul, I don't have any advice for you yet, I would setup some testing on your own first to confirm that.

Then if the sticky item does not publish a second time or a third time or whatever. If it doesn't continuously republish then you can just put a sticky item in the feed and use it for just another feed source. A content source for your Tier 2 triggers which is what we talk about in the Tier network training anyways. It's to spice or to create or to go locate additional related content feeds and create triggers on Tier 2. Well you can do that with a blended feed or a spice feed. However remember, keep in mind that any feeds that you spice together into a Rank Feeder feed, if you're going to use that spiced feed as a syndication trigger. Then you got to make sure that all of the inputs.

All the feeds that you're using to create that spiced feed, have attribution already coded on their side. In other words, it already has an automatic attribution link. If it does not, then I won't recommend doing it because when you start syndicating content without an attribution feed, that's essentially, there is some copyright issues that you can deal with. How do I know this? Because we've had students that didn't adhere to what we teach on how to make sure there is always an attribution link and then they would get cease and deceased orders. From the blogs that the content they were syndicating.

Obviously that scares people. Well, I mean it should, it's copyright stuff right? Just make sure that, if you're going to use a spiced feed for syndication, all of the inputs have to have an attribution link coded in automatically. If it does not, then you would still have to setup individual triggers for each feed because then you could code the attribution link into the feed through the IFTTT recipe itself. That make sense? Hopefully, again Paul, I would just do some testing on your end and that's why you guys, you should have at least one test network setup for stuff like this, exactly like this. You can just play with different recipes, configurations and things like that.

Is It Okay To Have Separate Persona Rings Themed For Niche And Using YT Connection In IFTTT Of Branded Site As A T1?

Excuse me. Greg says, “Hey guys, really appreciate your efforts in all you do. Been on the training of one and half months. I've got 50 rings setup to date.” Wow, in 6 weeks he's got 50 rings setup guys. Do you think Greg is a mover and shaker? He is hustling me.

Marco: Nice.

Bradley: Because we've been people that have been in the training 6 months or 6 weeks and don't even have 1 network up yet. Anyways, “Just setup ABC YouTube channel with 300 videos currently. I run YouTube and RSS recipes in main IFTTT account.” Okay. “YouTube pushes video to branded network and ABC money site pushes curated post to same branded network ring, then they both trigger Tier 2 network rings but videos don't push to money site. Is it setup correctly?” Yes Greg and the reason why I say that is because, if you've got YouTube recipes setup to your tier 1 branded ring then every time you upload a video to YouTube is going to automatically syndicate any ways.

If you then and we talk about this so many times. In our knowledge base, our support staff, semanticmastery.com, we have help or FAQs on this one as well because this comes up often. If you're syndicating your YouTube videos automatically to your branded network and then you go republish your videos on your blog which a lot of times people do that. They have an associated website with their channel or they have a website and they have an associated channel. Does that make sense? They're both the same brand. People will create videos and then, they want to go take their video and create a post on their blog with the video. That's perfectly okay as long as that video is just part of a larger post.

In other words, the post shouldn't just be the video and that's it. With the same title as the video and then just the video embed. Then what happens if you have both your YouTube channel and your blog syndicating to the same network? It ends up on the Tier 1 properties, it ends up looking like duplicate post. Greg, the trigger is different. One trigger would be YouTube, the other trigger will be your blog, it will be RSS trigger but on blog or Tumblr, WordPress, Delicious, all your tier 1 network properties is going to look like duplicate posts because it's going to have the same title.

It's okay if you're syndicating your YouTube video from your channel and then you go embed your videos into blog post but the blog post should be more like normal type blog post. Which means there is additional content, the title is probably going to be more conversational like blog post titles are. I mean, we usually title our YouTube videos after a specific key word. It's a very SEO type title but with blog post titles, they're typically a bit more, like natural language patterns. They're more conversational. As long as you're doing it that way. Then it's fine because then on your tier 1 network properties, even though you'll still have the same video syndicated twice to the network.

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It's going to be syndicated in different formats. One will be the YouTube syndication, the second would be, the video embedded and overall a bigger post. That's only natural and that makes sense to do so. It's perfectly okay. In your case, videos don't push your money side, that's find. I wouldn't want to do that anyways. If you push them directly to your money site and then your money site republish them again. Then again, it's going to look like duplicate post across your network and that can get your accounts terminated. You don't want to do that.

“To help boost the YouTube channel, can I have a completely separate persona rings themed for niche and using YouTube connection and IFTTT of branded site as tier 1 and then push videos out via RSS as normal to tier 2, is this correct?” Yeah, Greg. Yeah, for YouTube you can stack as many persona networks on your YouTube channel as you want. If you have your YouTube channel right now, you're money channel. Let's called it your money channel syndicating to a tier 1 branded network. You can start stacking persona networks, tier 1 persona network on your YouTube channel as many as you want.

You can do full tier 2 network too, it doesn't matter. All you do is you use that same money channel, you connect that as your YouTube channel in IFTTT for all your subsequent persona network. Everything single new network that you're connect to your YouTube channel, just make sure that, go to Firefox, log into that IFTTT account for that network, which would be a persona based network and then login to YouTube in another tab in Firefox. Login to that same YouTube channel which is your money channel.

That's again why I always like to use page logins instead of actual logging via profile and then connect that channel to that persona's IFTTT account as the YouTube channel and I'm saying like the IFTTT channel YouTube connect that. Then every time you syndicate a video it will push to your persona network. Every time you publish a video, it will push to your persona network. You can do that for as many as you want. There is no footprint issues provided you do the recipes the way we have them setup. We're not syndicating the video description. For tier 2, there is no different in setup.

For tier 2 networks, for YouTube or blogs syndication is zero difference. Because everything for tier 2 is triggered via RSS recipes. The only difference between tier 2 networks for blogs syndication and video syndication. Is for blog syndication, you want to add related content feeds as tier 2 triggers but for YouTube syndication is not necessary. Other than that, the functionality is all the same. All right? Greg says, he is talking about RSS sniper. “See I've been using RSS sniper also, love it. Lisa Allen and its helped speed up my RSS curation, spicing and dicing also. I look forward to what the brain dudes have to tell us.”

Will Google Slap A New Domain Since It's A 301 Redirected To An Old Domain In The Same Hosting Account? 

Next one is from Kevin. Kevin says, “I have a domain that caught some bad link juice and now has consistently bounced around page 2 to 3. Swinging wildly in position for 4 months now. I would like to a new branded domain and 301 the old domain to the new domain.” Okay, I think he means he would like to moved it to a new branded domain and 301 the old to the new. “The thing is, I will move the old domain to a new hosting provider which will be the same account and host that my new purchase branded domain will be on.” Okay. “Will Google slap my new domain since I'm 301ing my old domain, which is in the same hosting account as the new domain?” No, I don't … You're conflicting 2 things there Kevin, it doesn't matter.

Unless you're on a real shitty host which, we could start naming off some real shitty host. If you're on really shitty shared hosting account then you could be in a bad neighborhood by the IP. Just guilty by association. If you're surrounded by much of other spamming sites with the same IP which is quite possible with shared hosting. Then there can be some issues with just having that IP period but just switching from one domain to another to on the same IP, the same host. That's not going to negatively affect you because remember, your IP most likely if you're on shared hosting which I'm assuming you are. Is going to be shared with hundreds of other sites.

Google would have to penalize every site that is using the same IP as you are and sometimes that happens, don't get me wrong and that could be issue. It's probably not your issue here though. Just buying a new domain, clowning the site, putting on a new domain and then 301ing the old to the new. The host itself, the IP issue should not be causing you an issue unless it's just a bad IP. It has been flagged as bad IP because of considerably high amount of other spamming sites on that IP. There is a site that you can check that checks like IP neighborhood. I think you can do that majestic too. Anyways, you can just do a Google site for like check sites for on IP or something like that.

There are sites that would do a scan of your IP address or your domain and will tell you all the other sites on that IP. You can just go and just kind of have a scan and see if there is a bunch of Viagra or pharmacy stuff and things like that. Then I would recommend switch host anyways so that you get a better IP. That's another reason why we use Liquid Web so much because Liquid Web really limits their shared hosting. The amount of website that they allow on an IP. There is a lot less likely for you to be in spam trap like Hostgator or something else which there is a lot of that.

Remember, keep in this mind. If you're basically going clone a site that's been bouncing and then you 301 the old domain to the new domain. You will be passing the penalty eventually. Especially if it's algorithmic and you like never ever even see it. It will catch up. It won't be inst- … Initially when you clone the site, put it on a new domain and then 301 the old to the new. You should probably see any bad juju disappear, you should probably solidify where the rankings are for that. That penalty will catch up with that 301 at some point typically. It's not always the case but often times it will. You need to figure out where the problem is coming from. Where it originates and then fix that first.

If you can isolate like what you're saying, it's a bad link juice penalty. I'm assuming it's an algorithmic penalty. Then you need to identify which links are giving you the trouble and go ahead and resolve that first. Fix that before you bother with 301, the cloning and the 301 because sometimes it might just be 1 or 2 pages on your site or post on your site that have these negative or bad links pointing at it that are pulling the entire site down. If that's the case, what you would want do is redirect that single page or post URL away or give it a 410 code or something like that which means page does not exist anymore. Then you can 301 the remaining pages from the site that don't have any bad links to them on a page by page basis to the new site.

That way, you're redirecting any bad link juice away from the site. You can point it to a competitor, I didn't say that, did I? If you can't not …

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Hernan: Bad Bradley.

Bradley: If you can isolate which pages are post on your site have bad links pointing it, then you can redirect elsewhere, competitor or you could just do a 410 or you could just redirect it like a 404 page for that matter, anything like that. Then you can redirect all of your existing pages that don't have bad links point to them to the new pages on the new domain and that's how I would do it. Because otherwise if you do just a flat out domain redirect and you have an algorithmic or whatever, a link based penalty, eventually that penalty is going to transfer to your new domain and you're back to square one again. You want to comment on that Hernan or Marco?

Marco: No, I think you made a good point. I mean, 301s go wherever you want them to go. I mean, it doesn't really matter if it's to competitor or you can do it to a Twitter for example. To a Twitter profile. I've been doing that lately. If you have those domains you register and you're not sure if they will benefit, just use them as tier 2. Just point them to a tweet or redirect them to a YouTube video or whatever because the domain authority and the trustee of that property will filter whatever bad link juice is between the tweet and your money site.

That will be the only thing that … The good thing about 301s is that, you can use them whatever way you want and there being a switch box, if you're pointing them to a branded properties, you need to be really careful with branded properties. We do not blast them with links for example because of the branded possibility. The truth is that, you can always kill the link juice and point them like one to your back. Like a PBN posting to a tweet and then the tweet link into your website. You just need to be creative with 301s. I think things can get really fun when you actually get the power benefit or when the detachable link juice can have.

Bradley: Okay, he says, “I still want to use the old domain as I put 6 plus months of link building into it and I still use that juice on the new branded domain. The reason why I'm doing the domain transfer, is that I don't want to pay $155 a year for hosting. I have the domain packed for $16 a year. Can I just do the 301 and leave the domain parked?” I don't understand what you mean there. The domain should have nothing to do with your hosting because you can point the domain to any hosting account that you want. If you've got the registered in your registar or whatever it is, Name Cheap, Go Daddy, whatever. You can point that domain to any hosting that you want.

Right now if you have it parked, it just means that your main servers are pointed to the parking page for whatever registar you're using. All you have to do is go update your name servers to point to your hosting account, whatever hosting account you have and it will automatically point to that host now instead of parking page. Kevin, I'm not sure what you're saying about having a parked domain and all that. You can't leave a domain parked and also 301 it. You can't do that.

Hernan: I think he is also confused because you don't have granular control at the, it will be the registar level where you'd have to go … What we do is, like wild card 301s when we redirect everything to the homepage before we redirect the domain to wherever it is that we wanted it to go. Especially when something, you know how Chinese domain are, they'll have hundreds and hundreds of sub-domains and you don't want to go and redirect each one. We use the wild card and then we redirect that somewhere else. If he's wanting to keep the juice and if he is wanting to keep what he has and the content.

He plans to do a page by page and that's HT access or maybe a WordPress plugin. We're talking about 2 different things. Not the hosting account, not the registar but actually on the domain itself, going into the domain and if it's HT access, then it's C-Panel or FTP or SSL. Whatever it is he is going to use to get at that .htaccess file.

Bradley: Yeah. I mean, what I would do is the existing site, if it's a WordPress site you could install the 301 redirect plugin. The simple 301 redirect plugin and you could actually create a spreadsheet. Just use Excel or whatever. Create a spreadsheet and in column A, you put your old URLs, you're existing URLs from the existing site. Then in column B, you put the new URLs and do a one on one ratio because you're going to clone the site anyways. That is what I would recommend doing, is you clone the site. First, remember, you got to identify where the bad links are coming from and solve that first.

Then you do a one on one, page by page, post by post redirect on a spreadsheet. Column A, original URL, column B, new domain, new URL. Then you can use the simple 301 redirect plugin with the bulk extensions add-on, which is free add-on and you can upload the CSV file and it will automatically create all of those redirects for you. That's the easiest and quickest way to do it in my opinion. The homepage URL, the homepage itself, so the root domain or the existing domain, I would put on something like the ultimate coming soon plugin or something like that or you could just put up and image and a link that says we've moved or whatever.

The root domain itself would be like a parking page but it would still be on the existing WordPress site and it will have an actual link saying we've moved over here or something like that. That's how I usually would do it or you can do it all in HT access or you can setup redirects inside C-Panel. Those are a little bit geeker to do though. I'm not sure what you're saying about the packing and all that kind of stuff. Unless you purchase the domain through the actual hosting account, in which case, again, it's not going to cost you more money unless you're with some kind of weird host to be able to make that domain, the purchased domain, the new one an add-on domain to the hosting account and then you're going to update the main serves to point the main servers that the host give you.

Is There A Way To Use OBS To Live Stream Video To Pre-scheduled Events On A Youtube Channel? 

I think there is some confusion there as to it you're trying to do, Kevin but hopefully that is helpful. Ed is up. Ed, what's up Ed? He says, “Hope you're all having a good summer.” Mine has been hot as hell though can I tell you that. “I've been trying on my own but have been unsuccessful utilizing OBS, to stream videos, to pre-schedule events on my channel that are already ranking on Google and YouTube but just need to stream the actual MP4 or the WMV to the schedule event to complete it.” You can probably can stream WMV, I can't imagine why you couldn't. I was playing with some software the other day that doesn't work with WMV but I don't think it was OBS.

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Anyways, “Is there a way to do this with the version of OBS you have in your original training video?” Yes Ed. All you do is go … Let me see if I can. I'm going to have to go ahead and grab the whole screen here for a minute guys so just bare with me. I'll walk you through it and I know this is going to be a little bit hard for you guys to see so what I'd do is. Just give me one minute. Let me go to desktop, all right. You guys …

Hernan: Make sure you open a separate instance of the software.

Bradley: I'm sorry.

Hernan: Make sure you open a separate instance of the software, right?

Bradley: Well I'm not going to have to open the software.

Hernan: Okay.

Bradley: I'm just going to show him how to do this with the thing. Let's change this out real quick. I'm going to swap to a different … You know what, let's go ahead and go do … It's easy Ed, it really is. It's simple, you just got have to grab the stream key for that particular event. If I come over here, this is over main channel, Semantic Mastery. If I come here to live-streaming, I go to events. These are going to show you upcoming events right? This is the one that we have upcoming that I actually … Let's see, resume [inaudible 00:35:17] on air. I'm not sure why it's showing this but it … Because it's showing live now. What you want to do is go upcoming, sorry. Let's go to that.

You guys can see these are the coming webinar events. Ed for you, what you're talking about is you have already ranked some scheduled live events and you want to now stream a pre-recorded video into the already ranked live event. These are live events right here and what you want to do is, first of all. I'm assuming you used so sort of software and you have to create the live events, I'm just going to assume you didn't do it manually and create live events manually because if you used some sort of software. It should have created the live events using the custom settings instead of the quick settings. Because it was scheduled live event created with the quick settings.

The only way, and quick just means you're going to use Google Hangouts on air. The only way to actually insert a video into that live stream is to actually start the Hangout on air and then use a software program to insert it into the actual Hangout on air feed. The problem with that is, pre-recorded videos always come out really crappy when you try to stream a pre-recorded video to a Hangout on air. It always come out really crappy. The transitions will be real shitty, they will be all pixelated and stuff like that. Any transitions in the video will come out like crap, the audio is going to sound absolutely terrible and it's a bit geeky to setup anyways.

If you setup a custom live schedule or live event, so that's going to give you your encoding keys and by the way, once you setup a live event and you click the schedule button or the save button or whatever. You cannot go back and edit it. If it's not the correct format, then you have to actually delete the event and then recreate it with the correct format. Let me show you what I mean guys. If I click on new live event, right here you can see the types. There is 2 different types. Quick which uses Google Hangouts on air and custom. If you're setting up live events for poking key words, to test key words. You want to make sure that they're always setup on custom.

If you're using software that does the poking for you using live events, it should have already created the events using the custom settings. Let me just show you. We're going to say Ed Demo. We'll go ahead and create this live event using custom live we show here public which means it will go ahead index. Let's go ahead not share it since it's just a demo, I'm going to click create event. Now I'm assuming, again, Ed you had set it up this way with a custom settings. If that's the case, then when you go to use OBS. You first of all you want to select the bit rate. Depending on your bandwidth, I would recommend going with 480p.

If you have real high bandwidth, you can go with 720p but if you got pretty crappy bandwidth then I would go with 360p. Remember that's going to affect the quality of your pre-recorded video though, just keep that in mind. What I typically do is go with the 480 setting. Once you selected that, you can see it says event successfully saved. It will give you all of this other data here. Then what you want to do is go to info and settings, I believe. Hold on, I got to find it so just give me a second. Maybe it's under live control room, there we go. Let's see, there should be a stream key, maybe it is back here on injection setting, just give me a second.

Select your encoder, okay. For other encoders, that's what I'll do. Okay, I'm going to switch really quick. It shouldn't matter because it should be only for this one event. There is a channel stream key. If you got to your stream now beta, where it says beta. If you click on that, then that will give you channel stream key. Which means anybody with that key can actually stream into that channel, which is why I don't want to show that publicly. I think for individual scheduled live events, the stream key is unique to that event. What you want to do is select your encoder, select other encoders and from here is the stream name.

You want to copy the stream name and insert that into the stream key section of OBS. Does that make sense? Let me open another instance like Marco: just said so that I can show you where that goes. You guys should be seeing my whole screen, am I right? I just want to make sure, confirm that everybody is seeing this.

Adam: Yeah.

Bradley: What you'd do is from your scheduled event, once you've selected you bit rate, once it saves and it says event successful saved and it opens up these other options from the select your encore. You want to select other encoders. Then you're going to highlight stream name and copy that and then you're going to go into your OBS software and then you're going to go to setting, you're going to stream and you're going to go to YouTube and then you're going to paste your stream key right here. You're going to click apply, then you're going to click okay and then you're click the start stream and once you've clicked start stream. It's going to actually, it will show you a preview you on here.

For example, if we come over here to live control room, once you've clicked the start stream and OBS, it will show preview up here. You can click the preview button and it will start the stream but won't start broadcasting until you tell it to start. That's a good time to go ahead and get setup and let me just cancel this and I'll show you. Inside of OBS, if you have an image setup like for example. Let's say this is the image that you want to use as your thumbnail. I always recommend that you have a thumbnail setup as a scene. A 1280 by 720 thumbnail and then your video next in line so that you can switch between the 2 and you can see … When you start the stream in YouTube, let it run for about 2 or 3 second and then just go ahead and click on the video

Because when you click on the video, it's automatically going to broadcasting that video to the stream. See that? That's why you want to do is use a place holder, a thumbnail image as a place holder first and then click on it because it's going to automatically start it from the beginning. Just sit there and watch the video and near the end of the video right before it fades out or however you've got the ending of the video, you just want to click back to the thumbnail. Let it run for another few seconds and then go ahead and click the stop broadcast button. That's how you do it. Once the video has been streamed and it renders fully which takes a few minutes.

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Then you can go back and use the YouTube editor to edit out the thumbnail in the beginning and edit the thumbnail at the end if you want. If you've got a good call to action, a thumbnail with a good CTA, it shouldn't matter anyways. Hopefully that was helpful. Let's go ahead and switch this back to how we had it. Okay, it should be. Hopefully that was helpful Ed.

How To Know And Create A Semantic Seed Site? 

Steve says, “I've been checking Hump Day Hangouts for some time. Great stuff.” Thanks. “Today my first question.” Awesome, glad to have you Steve. “I've heard you guys and especially Marco, talking about Semantic seed sites. Yet I can find little practical information about how to achieve these status. Assuming I have a site, non-local selling e-products that has good content, original plus curated. I've added JSON-LD markup and I'm using RSS IFTTT syndication. The social site is branded tier 1 network. What other specific steps do I need to take to make my site a semantic seed site and how would I know it is one? Are there specific involved or is it like calling your site an authority site, vague meaning but no real definition? Thanks.” Marco, I'm going to dump this one in your lap.

Marco: No, no problem. I wasn't vague at all about how to create site or a seed set. It start with IFTTT. I mean that's how you start sending the signals and the trust but the one sure way to do it is get a verified map. You go on you verify your … Excuse me, you get a verified business listing and then you can push that trust and then I would have to start giving way too much on how to do multiple locations and how you can set that all up. I'm not ready to give all that stuff away but it can be done. You can use one location to verify multiple locations and then you can create your seed site or just transfer the trust from the one seed site that you created in.

Once it has even trust, transfer it to others in the set. That's what happens anyway when we get a verified Google my business listing and we get that tier 1 going and we start posting to it because they're all trusted sources anyway. What's coming back is links from trusted sources to the blog or whatever it is you're running. Your business site, your personal site. All of a sudden, that becomes a trusted site. I mean we looked at the other day, Monday in our master mind on one guys and how was manipulating maps to create his seed site and seed sets. It worked really well guys. Once you get it done, you avoid penalties, you shield yourself away from anything.

Now this is very technical and it's not something that I can give a way in a master mind. Excuse me, in a Hump Day Hangout and it's not something I'm going to give away publicly anyway. At some point I might do a, I don't know, maybe a webinar or some training on how to develop seed sites and seed sets but one of the ways that we do it is IFTTT.

Bradley: Yeah. Okay, hopefully that was helpful. Even if you've got an e-comm business, you can still register the business to a local address. If you have an actual office, I would recommend that you verify to your office. If not, you don't want to use your home address, if that's what you've got as an e-comm store. You can use a P. O. Box, just use the street address option and that way you can get that verified local, Google my business listing. Which is going to validate the entity. That's what Marco was saying.

Marco: Just to add to this. One thing that we learned from our RYS Academy that people need to clear on is thinking local and thinking local maybe is just your neighborhood or just your city. Really your local when it comes to maps, can be any geographical area that you're working in. The street address then becomes irrelevant because you're not delivering services at your actual brink and motor store. What you're doing is you're serving people at their place of business. Whether you do it locally, state wide, regional, nation wide or even globally. Then your global setting becomes your local, you know what I mean?

Bradley: Yeah.

Marco: When you verify, you're not going to be publishing your address, you're going after the region. When you think of local, you have to think of your local approach that for your e-commerce or whatever it is you're doing on the larger scale than maybe just a neighborhood, I don't know plumber or anything else that might fall onto those categories as far as services are concerned.

Bradley: Okay cool. Shit, I keep doing this. I'm getting ready for the update webinar because I screwed the URLs. We got about five minutes. Let's scroll through a few these questions.

Will It Be Too Many If A Blog Post Is Syndicated To Google Plus, Local Page, Google Plus Brand Page & Google + Profile? 

Andy says, he looks like a new face too, “Hey is I syndicate my blog post to my Google Plus local page, my Google Plus brand page and also share my blogger post to my Google Plus profile page, is this too many?” No, that's fine. When I first read this question earlier, I thought you were doing all 3 to your Google, like you were syndicating from the various locations to the same Google Plus page or whatever and in that case I would say, don't do that.

This is fine because your blog is going, your Google Plus local page or Google Plus brand page which is absolutely fine to do that and then if your blogger post is being syndicated to your profile, your Google Plus profile then all 3 of those are different. That's perfectly fine. There is no problem with that at all. Good job by the way for setting it up like that too because now you're getting 3 times the power of a single syndication.

Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop?

Scott says, “Hello, I have IFTTT V2, my question, the required tools needed. Screen capture software, proxies or VPN, Phone verified accounts. Don't see a VPS. I plan to do my own link building using FCS networker. It's probably a good idea to have VPS in this case then, correct?” Yeah probably, I don't run any of those. What do you think Hernan? Should he have his VPS for his FCS networker? Well for GSA there is no doubt, for FCS networker, I don't how heavy that is on bandwidth or PC resources.

Hernan: No, it's not heavy at all. I mean, for FCS networker, if you have … You'll definitely need one Bradley was saying a VPS for GSA that because otherwise you won't be able to do anything and GSA goes into nasty place. Point blank you don't want that in your PC. Since you're getting that, you can very well run FCS networker. FCS networker the only thing that you need actually is the FCS account creator which is a pretty … I think it's UBot software. It's pretty straight forward over there. It won't harm you because it won't be running 24/7 or anything like that. I don't think you need it.

If you're getting one for GSA, you can definitely go for one like on GreenCloudVPS or something like that and you can install the FCS Networker over there.

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Bradley: Yeah, again that's why I don't use those software myself, normally I have somebody does for me but we have 3 dedicated serves that we use specifically for GSA and I'm pretty sure FCS networker … No, because FCS networker is cloud based except for the account creator, correct?

Hernan: Yes. That's right.

Bradley: That's why you don't need a VPS for that. We have 3 dedicated servers for GSA alone but that's because it's so damn resource heavy plus one of our servers is specifically used for scraping link targets.

Hernan: Yeah and the main problem is not GSA, like the actual link building tool but the capture breaker. The capture breaker will be like the most resource heavy, the OCR aspect of it. It's like really resource heavy, that is why you need a VPS with at least 8 gigabytes of RAM to like run it fluently otherwise it will be crashing and what not but FCS networker is not heavy. You can run it on your desktop app, on your PC sorry. Then again, if you're getting a VP-. This is the thing, you do not need either FCS or GSA to build a IFTTT networks. You do not need them. All you need is the training and maybe a VPN or a couple of proxies and that's it.

You know you can get from a verified account et cetera but you do not need them. You will need them in case you want to forward those networks with links.

Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop? 

Bradley: All right we have a few more to run to. Hopefully we'll get through these very quickly guys. “Would you save the link building for VPS use and build out networks on regular desktop?” Yes. We don't use like VPSs for building networkers, we just do all of that from our own local PC.

When Would You Suggest To Start Using Video Marketing Blitz? 

Scott says, “I just purchased Video Marketing Blitz through Semantic Mastery Affiliate link. I'm currently going through the IFTTT V2 course and it's involved. When would you suggest to start using Video Marketing Blitz, maybe after I've gone through and setup a few rings and completely understand it and implementing it so I stay focused? I couldn't help but get VMB because it looks so flipping cool.”

I like that Scott, it is very, very powerful. Anyone who hasn't seen the webinar that we did with Adam. Adam if you want to drop that link on the event page. Go check it out, the replay is up. I highly recommend it. As far as you Scott, what I would recommend doing is once, as we always say, the IFTTT rings, you should learn how to build them. Setup, 1 or 2 even 3 on your own so that you know how to build them and then I recommend outsources from that point forward. Whether you buy them from us or you hire your own outsourcer or you buy from somewhere else. I really don't care.

I'm just telling you should be outsourcing that because it's so time consuming. As far as using, Video Marketing Blitz, you can start testing key words now using the poking, the key word prospector or whatever it's called. Which is poking key words and checking key words. You can start doing that now. Then what I recommend what you do, is you have 2 separate sets of accounts, ones that are testing accounts or test channels that are specifically, there is no other connection on the web, they're not Semantic friendly, there is no IFTTT networks. They're just bare bones YouTube channels with the YouTube API enable. You use those for testing.

Then you setup money channels that you use, for once you've identify the key words that can rank every easily, you setup money channels with individual IFTTT tier 1 branded IFTTT rings for each one of those channels. That's how I recommend doing it. What I suggest doing is learning how to build the networks so that you understand them and then stop building them. Either hire us to do it or hire your own outsourcer and have them build them. Then start working on the Video Marketing Blitz software side of things while somebody else is building your networks for you. That's what I recommend you do. Okay?

Otherwise you'll be spending all your time building networks and building networks is not going to make you money. The completed networks, what you do with them will make you money. Get somebody else to build them for you for a lot cheaper, your time is worth more than what it will take for you to build them, I can tell you that. Adam is going to flip out on me. I'm going try and answer at least 2 more real quick.

Is It Okay To Use Blogger Instead Of Tumblr In Creating T2 Themed Persona In IFTTT? 

Jon says, “I accidentally created a second tier 2 themed persona account with Blogger instead of Tumblr, so I have … Tier 2 themed persona account with Blogger instead of Tumblr. I have Blogger, Blogger, WordPress. What would you recommend? Using it a tier 3 and point it to tier 2s, use it as a 4th tier 2 and point it to the same money site or changing all the interlink and recipes WP Tumblr?”

It's not that important Jon. If you're using for YouTube syndication, it really makes no difference. If it's for blog syndication, then you can use it just an additional tier 2 ring. Just make sure you're adding additional content triggers in. Again, if you're using a tier 2 network for blog syndication, you just got to make sure you're following instructions inside the training or else you're can leave a footprint. For YouTube syndication, makes no difference. It's really not a big deal what you want to do with it, you can leave as is or you can make it a tier 3, I typically don't. That gets a bit too complicated. There is too many moving pieces there.

Do You Build As Many Drive Stack Links Regardless Of Where They Come From To Get Power? 

You can just basically repurpose it and use it as a YouTube networker, a tier 1 YouTube network for one of your YouTube channels. Last one I'm going to answer Beyond Measures, I'm going to read it, I don't know that I can answer it and then we're done. “Not sure of detail that you can go into during Hump Day Hangouts but for drive stack link building, do you just build as many links regardless of where they come from to get power since drive stacks can handle abuse and clean the links before passing the juice to money site? Thanks.” Me personally, I just scan them. Like all I do is once a drive stack is completely, I'll send it over Daddy for our link building service which is the same service we offer on Search Space guys.

The same one that we talked about at the beginning of this webinar. There is going to be a brief window of time where there is going to be a discounted price for link building packages. That's all I do, is just send the drive stack URLs over to the link building service in order to link are packaged and have them just blasted with spam. Any comments on that Marco?

Marco: No, I mean, that's it. It depends on where it's going, if it's going to your money site, I don't know I would trust a fiber gig although it could probably withstand the abuse but as far as link building, you know how we do it. We turn it out to Daddy, he does his thing and we deliver it. We hide everything inside the folder, inside the drive stack. Everything benefits from it and whatever is connected to benefits from it. It's that spider web silo affect. It's just what we do, that's it. There is no secret to what we do.

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Bradley: That's how we do.

Marco: That's how we do what we do.

Bradley: All right guys. Thanks everybody for being here. The IFTTT SEO Academy update webinar starts about 5 minutes. I've got to this URL mess that I made fixed. As soon as I clean that up we'll get started. We've got a couple of cool things to go over today in the webinar. If you guys aren't aware to get to that. Just go to the Facebook group for IFTTT SEO Academy V2. Click on the events tab and you'll see the event. If you click on the link in the event, it will take you to the events page. Okay and we're going to start that up in about 5 minutes. Thanks everybody for being here. Thanks guys.

Marco: Awesome. Bye everybody.

Bradley: Bye, bye.

Adam: Bye, bye.

Hernan: Bye, everyone.