The exact question was:
We have a video powerhouse subscription and a network management subscription currently at serpspace.
Are those moving to mgyb.co? Are we able to get an update as to what is going to be where.
The exact question was:
We have a video powerhouse subscription and a network management subscription currently at serpspace.
Are those moving to mgyb.co? Are we able to get an update as to what is going to be where.
Click on the video above to watch Episode 175 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday. Continue reading “Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 175” »
Click on the video above to watch Episode 174 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
In episode 162 of our weekly Hump Day Hangouts, one participant asked about the number of embeds that would be considered too few or too many for Video Powerhouse and Maps Powerhouse.
The exact question was:
Hey guys, love the show! I had a question regarding Serpspace:
How many embeds is too few or too many for:
Click on the video above to watch Episode 162 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Well, hello everybody. Well, it's not Christmas yet, so I'm gonna take this off, but we'll come back to this in a minute. So, welcome to your Hump Day Hangouts. This is episode 162 on the 13th of December 2017. We got a few quick announcements before we get into it. Let's roll down the line here quickly and say hello. So… Chris, how you doing today?
Chris: Doing good. Unfortunately, it's warm again in Austria and I'm not used to that because I actually want to go snowboarding on the weekend, but we'll see.
Adam: Gotcha. Well speaking of warm. Hernan, how you doing.
Hernan: Hey guys. Yeah, it's really, really warm. It's rainy today. Hey Bradley, quick thing, did you activate a camera, man? Thing, on the…
Bradley: Hey you prick. I got it, but thanks.
Hernan: Okay. Thank you. Ah, I'm really, really excited to be here. So, thank you guys.
Adam: Awesome. Marco, how you doing, man?
Marco: Hey, what's up man? I'm good. I'm really, I'm excited actually. Get back into the groove. You know, get back into trying to shove crap down Google's throat. Making them like it.
Adam: Awesome, awesome.
Bradley: Are you nearing the end of your recovery period?
Marco: I'm going home tomorrow, man.
Bradley: Oh, sweet. Okay. So, Google beware.
Adam: Bradley, how you doing?
Bradley: I'm doing well. I'm happy to be here. It's fucking cold in Virginia though. I can tell you that. It's really, really cold today. So, it's even cold in my house. It typically gets really cold up here, so I'm a bit shivering. But I'm happy to be here, man. Let's get started. Oh, yeah, I know you probably got a couple announcements and I got one too before we get started.
The actual announcements have to do with holidays and Semantic Mastery. So, were gonna have some announcements. Last year we did a price matching or not a price matching but a percentage of our holiday sales and we donated those to two charities. They marine corp toys for tots fund and then I believe there's the Shriner's hospital for children. Right Bradley?
Bradley: Mm-hmm (affirmative).
Adam: This year we got something a little bit different worked out and we're still hammering out the details but we want to let everyone know that we are going to be doing something this year so please stay tuned for that and when we have more information we'll let you know. But again it's going to be aimed towards children again and helping people out.
In addition to that, one week from today we're going to be doing the Holiday Hump Day Hangout. So we're gonna guarantee a two hour Hump Day Hangout. So that's going to be a lot of fun. We're going to have a couple little presentations but mostly just extending Q&A and if we get more questions I believe Bradley you've said that you're willing to go the distance if people have got questions right?
Bradley: Yeah, we'll do it.
Adam: Alright. So we'll be hanging out. We might have a beer. I'm just saying that might happen on my end. Then today is the day. Last week we announced it. There's been a ton of updates both to Syndication Academy and RYS Reloaded. So after Hump Day Hangouts, we're hopping off we got to update the price son those. So Syndication Academy's going up by like 50% monthly and then RYS Reloaded is going up from three to four thousand dollars. You literally have an hour if you're watching live. If not it's probably already happened. So just want to make that known to everybody since we sent out the emails about that.
Marco: Just so people know we have six or seven update webinars that we've done since we released RYS Reloaded. We have another one coming on Monday and it's on skip navigation. Everyone calls them jump links. The WPC calls it skip navigation. It's jump links or hash tag links or whatever you want to call it. That's what it is. We're having a webinar on it. Everyone's talking about it. I'm going to go in there and show you how it's done. So that's the kind of stuff we're doing in RYS Academy Reloaded in case you were on the fence. This is a really good time to get in.
Bradley: Yeah also what you may want to mention, which you talked about yesterdays webinar or Monday's webinar. I mean don't reveal it but I'm just saying it was suppose to be one of the best.
Marco: It's automation, dude. One of our students managed to actually semi-automate the building of Dry Staff. So Rob took it a big further, he went in the lab and just came up with something really awesome to make taking over a state. It's like [sherp shaper tima 00:04:36] and me guided or mass page creators. That kind of thing but for G sites dude. I mean we're getting into that type of thing. We're taking some of the manual out and so you can just mass produce these drive stacks and just go after an entire state if you wanted. If that's what you want to do, then you have the ability to do it and we just made it a lot simpler. Just that webinar is worth the price of the mission to RYS Academy Reloaded.
Bradley: Totally agree.
Chris: Important to say automation while remaining distinct quality of the stack for Google Drives.
Marco: Absolutely. I mean that goes without saying that we maintain all of the standards and that you do all of the intra making and everything else that's involved. Of course.
Chris: Yeah just forced to mention because certain people always go to other ends and then complain like it's not the quality and then we see well it's not from us.
Adam: Cool, alright real quick before we get into it. Oh man Hernan switched his picture up. Hernan's looking all fancy. Awesome. Before we keep talking about-
Hernan: [inaudible 00:05:54]
Adam: … weather and all that jazz. I do want to say sometimes I know we have some new viewers. We get a few every week and I want to say first of all thank you very much for being here and watching, whether you're watching live or catching the replay. If you are new and you're wondering where to start, start with the battle plan, the SEO blue print. I'm going to pop a link in here or you can just Google semantic master battle plan. Use this link and use the coupon code posting on here and you can save $75. If you don't have your free account at Surf Space head over there, check it out. There's some free tools as well as all of the done for you services, tons of them. Website got a redesign, it looks awesome, it works well. So check that out.
If you ever have questions during the week, you can always ask them on the event page by going to semanticmastery.com/hdquestions but first check support.semanticmastery.com. It's a repository of a lot of commonly asked questions and where we get Bradley's awesome drawings and graphs and charts and stuff for posterity. Anyways, with that said, do you guys have anything else before we get started? Going once.
Hernan: I think that we're good to go.
Adam: Alright let's do it.
Marco: I know this is suppose to be DPD but fuck Google.
Adam: On that note.
For now, if you go to bradleybenner.com, I basically am doing a mindset video almost every week but I also have started an email series and I am contributing to that every single day and it's just a thought that I want to share about something that I'm studying every morning, basically. I spend about an hour studying mindset stuff, goal setting and all that kind of stuff every single day in the morning to start my day off.
So typically right after doing that I have something that I really want to solidify. I'm doing it for selfish reasons. I'm not going to lie because by me writing out an email for about the concept that I just reviewed or learned or was reading about or listening to or whatever. It helps to solidify it in my mind. It helps me to take action on it. So I do that anyways and I figured I'd just create an email series out of it so that it could possibly potentially benefit others. I've had some really good replies from people that are subscribed already and so I recommend that you go subscribe to the YouTube channel and also to the daily email updates. If you don't like them just unsubscribe but if you guys need any sort of motivation kick in the ass to get stuff done, I think it works for me and again hopefully you can find some value out of it. If not just unsubscribe. Simple as that but I encourage you to go to bradleybennet.com and check that out.
Besides that, I actually had a call with somebody today that has been a follower of us for quite some time and it was really cool to have a chance to talk with him and chat a little bit about his business and some of the struggles that he's going through. I'm not going to mention your name cause I don't want to embarrass you buddy but it's very similar to the story that I had. The same path or journey that I've been on and so those are the kind of opportunities that can come about from just networking and stuff like that. Guys I'm happy to answer question about that. All that's explained on the actual page bradleybennet.com. So just go check it out and I'm here to help to try to help you guys to achieve more as well.
With that said I want to do one more thing, which is before we get into questions, I'm going to grab the screen. Alright so I posted this last week I talked about this briefly and I posted this image here on here guys. This is something that I've been developing for months and I'm not going into specifics on how all this works guys. If you want that you got to come join the master mind but I just want to plant a seed here as to what we're doing in the master mind starting in January for 2018. This is one of the projects.
I just wanted to share with you guys this image here. Again, I'm not going into specifics over this. I go into detail about all of this in the master mind and what we're doing starting in January, in fact, let's do this. I want to go take a look at something real quick. Semanticmastery.com/ I think it's MM2018. Boom, there it is. Alright so I'm just going to scroll through this rather quickly guys but this is essentially what we're going to be covering in 2018. This is the outline anyways. It's subject to change. There's no doubt but this is what our proposed roadmap is or plan for 2018. What we're gong to be doing is basically building two new businesses. The agency being one of them and then a local brick and mortar business being another, which is actually going to be a gym. A gym in my local town.
We're going to be starting in January with module one, which is PVC and then once that's done, which it's probably going to take four to six weeks for that. Then we're going to switch to module two, which is going to video and then we're going to go into module three, which is prospecting, outsourcing, local maps SEO, organic SEO, off page SEO, content marketing, email marketing, business development, productivity and process hacking, landing page and conversion rate optimization. We're going to be going into all this and literally throughout the course of the year building in real time, essentially almost live in front of everybody in the master mind two business from basically the ground up, from start to finish.
Obviously the emphasis is going to be on the digital marketing aspect of those businesses but it's going to encompass a lot more than just that. It's going to be some traditional marketing, which can include direct mail and print and actual live events and boosts at trade shows and things like that. There's all kinds of stuff that we're going to be doing because as marketing consultants, we should know all of this stuff because we should be able to advise our clients on how to get better results. Not just from digital marketing but from everything. It increases our, it elevates our value if that makes sense.
Here's the other thing. As business owners yourselves, as trying to create and own and operate your own digital marketing businesses, there are going to be a lot of additional things that come into being a business owner that aren't typically taught in most digital marketing courses like entity structuring, corporate entities, taxes, accounting, book keeping, legal requirements. All these different kind of things that we're going to be talking about and walking through throughout the master mind in 2018.
On top of that we're going to be teaching throughout the webinars like we always do so every other week we have about a two hour webinar. Sometimes they go longer but then I'm going to also be doing supplemental videos to fill in the gaps that we can't cover everything in a two hour webinar every other week. So every single week I'm going to be trying to pump out at least a roughly a one hour video or so where I go into more detail about all the concepts that we cover in the live webinars, which is also the Q&A section.
So again I just want to point this stuff out and let you guys know what's coming in the store for 2018. It'd be a great year for you guys to get started if you haven't already to come join us because it's literally going to be step by step as we build businesses. I think that's going to be an incredible journey. I'm really looking forward to it. It's putting me definitely under pressure to make it happen but part of the reason why I want to do it in this format guys is because I think too many courses our there, too many training programs, they only show the good, they only show what works, they don't show the stuff that happens typically in every business.
That's really what I want to talk about or we're going to be covering as part of this live real time business building project over the next year. So that people can see the type of shit that happens in normal business day to day operations in trying to build and grow a business, which means a lot of the stuff that we're going to do is going to fail. I want to share that because I want people to be aware and so that they don't feel like they're doing something wrong when they run into similar issues.
That's what I think happens a lot with a lot of training programs is people don't see the bad or the ugly. All they see is the good. So when they end up going through the program and they start to run into set backs and road blocks and hurdles and that kind of stuff, it discourages them. I must not be good enough, I must not be doing it right, this shit doesn't work. All that kind of stuff and you end up quitting and looking for the next shiny object. That is absolutely no way to build a business because you're going to run into setbacks and I want to make sure that that is completely transparent going forward in the next year so that people can learn from those experiences and come to expect that kind of thing.
I'm going to run into lots of problems. I'm choosing to build this business, I'm going to run into a shit ton of problems but I'm determined to make it work. If 80% of the stuff I do fails that's fine because 20% of it will work and that 20% is going to give me financial freedom. Does that make sense? That's really what I want to be covering and that's the way I want to teach it next year. So we encourage you guys to come join. I didn't want to spend that much time on it guys but this is a blatant pitch because I really truly believe that many of you guys that have been following Semantic Mastery and all the other groups out there are probably missing a lot of this. That's something that we're going to try our best to provide in 2018. So we encourage you to come join us.
Adam: Okay does anybody want add on that before we move? Questions?
Hernan: Real quick guys, you know we decided we were going to take that [inaudible 00:16:43] over the next year and it's going to be pretty awesome because one of the things that Semantic Mastery has as Bradley was correctly saying is that you come and listen to each of our voices and we're actually out there doing this stuff. We're not making money from selling courses, which you know that you find a lot of people doing that. We're actually building assets and showing you guys how to do it as we do it. I think that's pretty powerful and pretty valuable too.
Bradley: Awesome thank you.
Marco: I would also add that we're not going to stop teaching SEO organic or otherwise. We have the Facebook group where we're in there. We answer questions every day. We try to provide the best answer that we know according to what we're learning every day from what we're doing. We're also providing information through our newsletter where we give people every month actionable items that we find. Whatever it is that we're finding. For example in next months … So here's another reason why you should join. In next months newsletter I'm going to be sharing some information on the skip navigation links. So I mean that's the kind of stuff that goes on behind the scenes at Semantics.
Bradley: Awesome. Alright I think we're going to get into some questions now. Fortunately we don't really have a whole lot of questions yet. Mel says, “Hey guys.” What's up Mel by the way? She's been really active for the last several weeks so we appreciate that Mel. She's says, “Hey guys I know you don't really use PBN's anymore but I figured you might know my situation. I accidentally logged into one of my PBN's from my normal IP, now I didn't link to my clients website but usually I go in with hide my ass and a different state et cetera. Do you think the PBN was marked by Google as in it is risky for me to still keep it?”
Marco: I have a couple of things on this one. Hide my ass is like the worse thing that you could use as a VPN.
Bradley: That's a flag.
Marco: The IP's are so fricken dirty man it's incredible. The problem is in the first part. The problem is really using hide my ass as a VPN.
Bradley: Uh oh. I think we lost Marco. You guys hearing me?
Adam: Yeah I can hear you.
Bradley: Okay we lost Marco for a minute.
Marco: Can you hear me?
Marco: Okay the second part of this is PBN and I'm going to post a link again to my blog post from 2015 where PBN's have to be built a different way now. You can't go by the old standard. So I mean that's about it.
Bradley: Yeah I mean I wasn't trying to address all that as far as if you are still using PBN's and a lot of people still do. I mean there is still some value there but as Marco said, you just don't build them like you did in 2012 cause that way you'll … those end up becoming toxic. They create more of a problem than a benefit. So just make sure again, Mel personally I've got … I still have several sites. A lot of them I just use for video stuff now but I really don't sweat it because my network is so small it doesn't really matter to me anymore and because I use it more for videos. But for website stuff, yeah just as long as you've been careful.
I agree with Marco though, hide my ass is about the worst thing that you can do because so many other spammers use it. So you're better off getting your own set of proxies Mel, that can be either rotated out every 30 days or you can get permanent proxies like EZ proxies. If you go to semanticmastery.com/EZproxies that's letter E, letter Z proxies, those are you can request permanent proxies from them and they're rather inexpensive and you can use those so that you can literally marry specific, assign specific IP's to certain PBN sites and just always log in with the same IP because that looks natural right because typically a website owner, or a web master is going to be logging in from the same IP anyway. So you can get 10 IP's and just have three or four different sites all logging in from one specific IP and just assign those to them it's always the same if that makes sense.
Something like that. I'm just giving you some ideas where you can have much cleaner proxies or IP's than trying to use hide my ass. When you get dedicated proxies they're yours and nobody else is using them or at least they're not supposed to be. So you can guarantee that that's a clean IP. But again that's part of the reason why I don't like using PBN's that much anymore because of all the different stuff now. You got to follow so many rules now to not leave a footprint it's just crazy.
So Jenny's up. What's up Jenny? It says, “What's up crazy Semantics? I am merging one local city business lead gen website into another one that reaches statewide instead of one city moving all of it's pages, post, et cetera. Statewide site is steadily climbing up and it's landing pages are currently on page two for four to five different cities. Leads are coming in slowly. The local site is ranking top three for number of profitable keywords so I have to be very careful I guess not to mess it up or careful not to mess it up. I just find it very hard to come up with quality content for two sites in the same niche and see no reason to do SEO twice. Can you recommend the best way to do it? 301 redirect, plugins, an SEO boot camp Jeffery recommend highly that guy's a monster mentions redirection plug in are you familiar with it? Any input is appreciated sorry for taking up so much space.
No problem Jenny. Yes, Jeffry Smith's SEO boot camp is probably the best or not probably, it's the best on page SEO course I've ever seen. Hands down. So I totally agree with you there. As far as, let's see. I find it very hard to come up with quality content for two sites in the same niche. I'm not sure why you have two sites in the same niche. I see that you're taking a local site and moving it into, merging it with a statewide site so why not just 301 redirect the local pages? Unless those local … Well you said the local site is ranking top three and so you don't want to mess that up, okay. So that's why, you don't want to redirect the pages of the local site to the statewide site because then you'll likely lose the rankings from those local pages.
I mean it's possible that the statewide pages that you've set up that are now the target URL of the redirect would rank if they were set up similarly. But if it's on a different domain entirely and things like that, first of all there would be some dancing regardless but even if … Chances are it's not going to come back in the exact same spot anyways. So I would probably leave that one alone. As far as the actual content, look if you've got content, it's the same type of site, it's the same business or whatever. Then there's a couple things that you can do.
One would just have it rewritten. Just go send the content to somebody to rewrite it. Instead of having brand new content written, they can just rewrite it. I would have that done manually. I wouldn't go to a content farm for that kind of stuff personally. I'd rather hire somebody from UpWork where it's a lot more manual but that's one thing that you can do. Typically what I'd do and I know guys that a lot of people that do local especially lead gen stuff would just clone sites and they'd just swap out the local modifiers so like if it's plumber Dallas, Texas and they want to do one for plumber Atlanta, Georgia, they'll just swap out, it'll be plumber Dallas, Texas or plumber Atlanta, Georgia but all the rest of the copy's the same. They swap out obviously maybe logos and phone numbers and stuff like that but the rest of the copy's the same.
That apparently it still works. I haven't done that since I started in SEO back in or doing lead gen sites and doing local stuff since like way back in the day. I always prefer to get unique content for every site. I know that can be a pain in the ass and it does add up in costs guys but to me it's a level of security that my sites won't get all taken down in one fail swoop at some point in the future and that may still happen anyways but at least my content is unique.
So typically if I'm building five lead gen sites and they're all on the same niche, they're just different cities, I'll hire five different writers for the content. So that the content is all unique. That's how I've always done it guys. You can take existing content, especially if it's already ranking well on another site. You know that that site, that content it working well. You can have that rewritten and just slightly. You can even take the same content sometimes and just add additional content, switch things up a bit and make it work just to make it more unique. But again, I prefer more totally unique content personally.
As far as redirect plugins, there's a couple plugins that I would recommend Simple 301 Redirects is a plugin that I've been using for years. It's very simple just like the name implies. Another good plugin is called I think Page Post Redirect. That's another pretty good option and what I like about that is it puts a widget on each page in post editor you know when you're in the WYSIWYG editor area. So like you know underneath the editor area there's always the modules from plugins and for example like Yoast SEO or Instead, which you should be using now is Jeffrey Smith's ultimate SEO plugin. That plugin's a hell of a lot better anyways. But that's where you put your meta descriptions and titles and all that stuff. So those are like widgets in the editor page and the page post redirect one we'll put a widget right in each post or page so you can just direct where you want that to be redirected to.
Another one that I use a lot for it's called Pretty Links Pro. They have a Pretty Links Lite version that's free but the Pro version's absolutely worth it in my opinion. I now Chris P says there's some issues with it but I've been using that plug in for years and I like it.
Marco: I'm old school on this man. I find myself that I use a plug in for redirection but then I go and check the HT access file to make sure that it's been over written correctly. So since I'm doing double the work, I just stop using plugins and just go with the HT access file and do everything from there. It's easier for me.
Bradley: You can also do redirection in the C panel too. You can do it that way and all that does is it just writes it on to the HT access file for you. So that's another way you can do it. If you're not comfortable editing HT access files, which I'm not, you can do it in C panel. Good question though.
Something else that you could, which is a little bit of a sneakier way is to use a canonical. You can canonicalize the local URL site page URL to the statewide page URL instead. What happens is Google will take the credit and push any of the credit from the local site to the statewide site without it being a physical back link, which is really interesting because that can leave your competitors scratching their heads going what the fuck is going on? How is this guy ranking for this I'm not seeing any links. Well that's because all the work was done at the local site. You got canonicalized over to the statewide page. They're not going to see that. That's very powerful. Google sometimes will … They're supposed to actually remove the site that's canonicalizing to the other URL from the index but I've seen where that sometimes takes weeks so you end up with two listings on page one until Google decides to clear it's cache and in the one that's canoncialized to the target URL will disappear at that point. That's a very powerful way to do it too.
Okay AJ, he says, “I'm new to the group and I'm really anxious to get started. I have two inquiries. You recently said on email recommending WP Curation Pro and as you might guess it's super easy way to get curated content on your WordPress Blogs. Does this plugin help streamline the content curation for our networks? Does this type of automation come with TelTease?
On tier two stuff, no. AJ it's absolutely fine on tier two stuff, which is what I would recommend where you would use that. I would not … I wouldn't use it guys I'm not saying it can't be used on a money site but I wouldn't use it on a money site unless it was an automated money site like an automated blog that you were just, an auto blog that you set up specifically for Adsense or Affiliate Offers or things like that. That's different. But client sites, things like that I would not use that on as content creation for my money site. Unless it was an auto blog specifically set up for that reason because that's just not the kind of content … I want only high quality content on my money sites. Does that make sense? So that's why I still recommend manual curation for that guys. It's efficient, it's inexpensive and the content is much higher quality. It will pass manual review.
I don't know about whether this will or not. These kind of plugins are great for tier two stuff guys. You can set up auto blogs on tier two literally for example you could have like what we were talking about with Mel earlier with PBN's. You can set up auto blogs that are themed and use them as PBN's that you can use as tier two links that you can link to your tier one properties, your syndication network properties. Anything branded. I wouldn't link directly to my money site with them but I would link to tier one properties with them. You can use them to power up videos, all kinds of stuff. Automated content can still be valuable if it's done well. It would require you to do some testing AJ but something like that in my opinion would work really well on tier two or further out too. I wouldn't link directly to my money site or I also wouldn't want to put that plugin on my money site to create the content for the money site if that makes sense.
I'm not sure. I don't use Project Supremacy so it's really difficult for me to give you any advice on there. Yeah I can't speak on that. Sorry AJ. I don't have any … I used Project Supremacy the original version, the plugin for a bit for a few projects but every since than I haven't used it so I can't really explain, I can't really comment on that guys. Sorry. Anybody else before I move on?
Hernan: Yeah I haven't been using it much either. Sorry.
Bradley: Alright well Julia Parker's up, says, “Hey guys love the show. I had a question regarding SerpSpace, how many embeds is too few or too many for video powerhouse or maps powerhouse? Thanks in advance.”
There really is no too few or too many. It's how many does it take to get results? I mean that's really what the question is. It's not how many is too few or too many. It's what does it take to get results? Typically what I do and I use the same method over and over again because it works for me and that's video powerhouse for example. I'll do like 50 embeds, that's it but I make sure that I select the correct categories and the correct subcategories. I'll do the secondary embeds, things like that but the first tier embeds I only do 50 embeds ever. I drip it out usually over 14 days. So I'll select 14 day drip, 50 embeds and then I'll select the second tier embeds too and then I'll let it run and then I'll wait 14 to 21 days to check the results because there's a little bit of lag time between the posting and the actual results.
I always put my for video powerhouse I put my URL's, my video URL's, the YouTube URL's into ProRank Tracker. That's what I use for tracking all my videos and then I'll send a 50 embed blast and then I'll wait three weeks and I'll set a calendar reminder from the date that I start the SerpSpace the video powerhouse campaign. So I'll set a calendar reminder to remind me in three weeks to come back and check the ProRank Tracker results and see what kind of movement I got. Then if I need more then I'll go back and I'll set up another campaign, another 50 embeds or I may adjust it accordingly based upon how much movement I had from that first campaign if that makes sense, first run.
The same thing with maps powerhouse. Maps powerhouse I don't typically just start right off the bat with 50 especially if it's a new property. Usually with maps powerhouse I'm more conservative because it's not … It's still a Google property but it's not a video. It's maps being embedded in mass quantity is less likely than videos. Does that make sense? Logically it doesn't happen as frequently or as commonly. So I try to mimic what would seem natural. I know it's not natural but I try to make it seem like it is natural. So with maps powerhouse I might do 20 embeds first and then give it a few weeks and then go back and check again. With maps embeds I've seen some slower movement than with videos typically but that's just been my experience. I'm sure others have had different experiences. Anybody want to comment on that? I think that was a great question though.
Okay Mohammad's up, what's up Mohammad? “Hey guys, some industry like law and real estate have these sort of niche specific site solutions where the site isn't in WordPress but in HTML. Normally the company they pay for the website can change it. I wouldn't really choose to work with something like this but someone has approached me with a site like this, is it worth working with these sites in SEO terms or should I stick with WordPress sites?
That's a great question Mohammad. I'll tell you exactly how I handle that whenever I have a potential client or prospect that has a site on a different platform or proprietary platform or any sort of other framework outside of WordPress or simple HTML. I flat out won't work on their site. What I offer or what I will provide in those situations is consultation services. So I'll make recommendations on what to do on the site to improve the on page SEO of the site.
So I might and I make that real clear to the prospect right out front I just tell them I'm not going to learn another platform, another website framework or platform just to work on your project. I'm not going to do it. I don't have the time to do that nor the desire to do it. In your case with the questions that you're asking Mohammad about this, a lot of them are proprietary and you won't have access to that stuff anyways if they have a web master or a third party or whatever that niche specific site solution type site.
So the only thing you can do is provide on page SEO consultation services like give recommendations, which can be done via Screen Cast and Google Docs and stuff like that and hope that they'll actually implement what you provide as your advice, your consultative advice and then you charge them for your consultation and then you can do all the off page stuff or the other way, which seems to be more appropriate in most of the cases I've dealt with is to put a sub domain site, a sub domain on their domain and then install WordPress and then do all of the SEO that we would typically do because now you have a WordPress site to work with on the sub domain.
Now if you don't have access to their sub domain, then you could always just create a new site all together on a different domain, you know like company name like if it was companyname.com you could do companynameblog.com. Does that make sense? Or something like that is my point just to have a WordPress site that you could use to do all your content promotion, your content marketing all that kind of stuff that you would normally do and just have all of the linking and stuff linking over to the main site. The one that's on the site, the niche specific site solutions. You want to make sure the branding is all consistent though because otherwise it's a … You want to make sure Google understands that it's the same entity. It's the same company. It's just one site is a blog while the other site is their main site or whatever. That's perfectly fine to do. It can be done on a sub domain or on a separate domain. There's obviously more benefit if it can be done on a sub domain but in certain cases sometimes all you can do is work on it an entirely separate domain all together. Does that make sense?
I know Hernan you've done a lot of that kind of stuff. Do you want to comment on that before I move to the next part?
Hernan: Because I'm hearing some crackling.
Bradley: Yup I can hear you. Can you not hear me?
Marco: He's muted.
Bradley: Oh we just lost him. Okay well we're going to keep moving Mohammad. I know Hernan's gonna give similar advice but I know he always has good input. So if he comes back maybe we can get his reply.
Second, this is more out of curiosity but I noticed a local web design agency open an office. I always thought SEO didn't really need that but like an office and because outsource kingpen I'm getting along fine. Do you guys think it's a good idea to have an actual brick and mortar location for an SEO marketing agency? Would you or have you done it for SM or your other agencies?
No I mean you certainly can but to me why would you want all that additional overhead of paying for office space, renting or leasing office space? To me it's overhead that's unnecessary. Some people like it and some people prefer going to an office to work. That separates their workplace from their home, which that's a problem I've had to deal with and I've dealt with very poorly over the last seven years that I've been doing this digital marketing business, almost eight years now because there's no separation between work and home for me I feel like I should always be working. I have a hard time just relaxing around my house because my office is in my house and I always know I've got a shit ton of work to do and I feel like I should be working instead of wasting time even when it should be R&R time, rest and relaxation time.
So that is an issue for me and so some people actually like having an office to go to because it separates their work from their home environment. So that makes sense. You just got to … What Mohammad you say that you're getting along fine. So if you're getting along fine it's not an issue for you, don't … I personally wouldn't suggest taking on additional overhead. Even Semantic Mastery guys, we've got a virtual physical address. So I mean we have a local maps listing. In fact it was funny I was doing a search on this the other day. I was just actually interested in … I was looking at some old stuff that I did years ago. Take a look at this. If we say SEO Gainesville, VA. Look who's ranked number one. I'm not logged in. This is Firefox but look who's ranked number one for SEO.
Marco: I'm not seeing that Bradley.
Bradley: You're not seeing that? Well I'm in Virginia so it's localizing my results.
Marco: No I mean on your screen.
Adam: I'm seeing it.
Marco: Oh are you?
Adam: Well I was now I'm not.
Chris: Seeing it here too.
Marco: Works for me.
Bradley: Okay, alright so anyways my point is Semantic Mastery's ranked for SEO Gainesville just because that's where our virtual address is. It's funny because Semantic Mastery's not really an SEO agency. We teach and it says internet marketing service as a category but we're ranked there anyways. It's probably because we get a ton of traffic and things like that and we're just ranked there for that, which is interesting because I've never actually optimized for like SEO Gainesville at all. We're not looking to take on SEO clients if that makes sense.
So anyways, my point is that you don't need to have a physical location if you want so that you can get a Google My Business profile, which I do recommend absolutely and you don't want to use your own address, then I would recommend that you go set up one of the PO boxes. That's what we've done and it works.
Adam: I would say too don't make it more complicated then you need to. If you find out you need it, great. But if you're just asking yourself should I do this? But there's no reason or data behind it, don't make your life more complicated for no reason.
Bradley: Keep it simple.
Hernan: Yeah I was about to say before I drop off, regarding Mohammad the other question about the HTML versus WordPress sites. I work with clients that had some other solutions like I don't know Magento or Volusion or some eCommerce like Shopify and I've always default to the sub domain WordPress solution for SEO. Always like 100%. If they need something specific done for example in terms of funnels, I always default to Click Funnels even if they are working oh I have We Pages or I have this I have that, you know can you work on? No, fuck no.
Bradley: Carolyn Martin. This looks like a question for Marco. Marco do you want to answer this one?
Marco: The short answer is no you don't need one. The long answer is yes you should have one because what we're all about is that entity. We want that entity to be as real and this is I'm doing air quotes, as “real” as possible to Google because I mean it's in the black book and Carolyn if you're not in RYS Academy Reloaded I suggest that you go in there cause we have the black book and in the black book we explain step by step why you should have the GMB.
It makes life so much easier when it comes to ranking to have that entity, to have Google look at that entity and to see okay, I have a real person with a real business and a real address and they're trying to rank for their business in this set of keywords. It's so much simpler to do that than to say I'm nobody but I want to rank for this set of keywords. The power that you need to do that is so much more. The work that you need to do is so much more. You can save yourself a whole bunch of work by simply verifying, validating and then solidifying the entity.
Bradley: Okay Keith's up, what's up Keith? He says, “I have been using IFTTT networks and putting other back links through them but have a question. I am coming up against some competitors that have a high number referring domains. Do I need to match the number of referring domains? If so, how do I do this safely while using IFTTT networks?”
Okay so I'm going to give you two answers Keith. The first one, do you have to match the number of referring domains? No. You don't, because again link quantity does not mean quality. Having a high number referring domains used to be incredibly important to have that was one of the ways that you could quickly judge how much work you had to do, was by looking at the back link profile of a competitor or of the average … The competitors that you're … the people that you're competing with I mean and then look at what the referring domains are and you can usually tell like okay if you've got 30 referring domains and all your competitors have 300 or more than it was like okay I know I got a lot of work to do.
That's not necessarily the case anymore because it's more about relevancy than it is about quantity. So you can achieve the same sort of results with just a handful of back links that maybe somebody else took 600 referring domains to get because you have better quality back links. You have links coming from highly relevant properties that are linking to yours. So again, it's not a numbers game at this point. It's more of a quality game.
That said, there are certainly ways that you can increase your referring domain count. My preferred method hands down is press releases. Absolutely hands down is press releases because you can get a lot of referring domains from a lot of high quality, high authority sites that way and it's done really quickly.
SerpSpace we have two press release services. We've got the standard and then the press release plus and the press release plus actually allows video and maps embeds or any sort of iFrame embed, which is freaking crazy into the actual press release. I don't know of any other service out there that does that and it also, what the press release plus service, it distributes to over 350 properties. So you end up with a bunch of back links from a bunch of different sites and you can even squeeze a my maps in there or a Google my business map if you want. But even affiliate sites and non local stuff you can squeeze my maps into that and have that pushed out through the press release distribution service.
So again, I would recommend first of all don't focus so much on that. That's no necessarily … I would focus on getting higher quality back links from really relevant sources than I would worry about the number but something as a quick hit, a quick fix for increasing referring domain count is just do a press release. Don't just do one. Press releases should, it's something that I do now all the time. So even on sites that are ranking well I still try to publish a press release once every, at least once every other month so that I'm constantly hitting it with new news and getting attention and press release generate traffic.
I know this because I put tracking links in press releases now that are I've click analytics basically and I look and even press releases that are strictly for SEO, not because I want them to generate traffic, they still generate traffic and get clicks through the links in the press releases. Does that make sense? So I can go in and look at the link count and even stuff that I would think is specifically just for SEO, I didn't care if it actually generated traffic. I look in three weeks later I've got 40, 50 clicks through the links in the actual post body so I know that I'm getting traffic from those, which is great referral traffic signals for your money sites. Does anybody want to comment on that? We'll keep moving. We're almost out of time.
Alright, Christoff is up. He's been in the Facebook group asking some questions and we've got a little bit of issue only because and so first Christoff I'm not picking on you but you came into the group saying that you were trying a Google Stack that you bought or built using the methodologies from some other training, somebody else out there and then you came to us asking us why it's not ranking. Well first of all, I don't know what their methodology is for building dry stacks but if you build them to the way that we suggest to our specifications, through our training, then you probably wouldn't be experiencing this but it's really hard for us to troubleshoot or repair something that you purchased or built from some other training company or some other group out there because I don't know what they're teaching. It's not what we're teaching.
Well first of all if you didn't buy it from us or us our training to build it, then we can't really comment on somebody else's work. It's likely because it was done poorly. It wasn't done correctly. Not to our standards. So again, I'm not picking on you Christoff I just want to let you know that also you need to be more patient buddy only because and again, your set up may never produce results only because I don't know how it was set up. I don't know how it was built. I don't know what sort of methods they used. I can't tell you that because it's not my stack it's not ours.
But even if you had purchased a start from us or used our training to build your own stack, linking from something to a Google site two days ago and not seeing results is I mean you're not being patient enough Christoff. Again, I'm not picking on you. I'm just letting you know in the SEO game, especially now, you make changes, and it takes three weeks really to see results. It does. You have to be patient. If you try to force everything and if you are what they call Serp watching or rank watching everyday it'll drive you nuts and you're going to be inpatient. You'll do all these other things because you'll want to see movement right away and all you're going to do is raise a red flag to Google that you're an SEO because you keep doing all this shit instead of doing a little bit here and then waiting and seeing what kind of results it has when there's about a three week delay if that makes sense.
So first and foremost I would recommend that you go ask questions about the stack that you purchased or built using somebody else's training from the people that you purchased it from or the training that you purchased from them only because I don't know how it was built. Number one. Number two is just you need to learn to excise a little bit more patience in the SEO game or else you can end up causing more harm to your digital assets than good if that makes sense. Marco I know you probably wanted to comment on that.
Marco: Yeah I absolutely do because I actually wasted time going and looking at this dry stack because I thought that he was trying to reverse engineer our training, which I don't mind. I don't mind you going and looking at trying to match it up to what we're teaching. Go, do it.
That's how Rob got in with me. That's how I pulled in Rob and said, “Hey man. I love what you're doing, come with me. Let's make this shit even better.” So I went and I wasted my time looking at this drive site and I said, “Holy crap! This is nothing, nothing absolutely nothing like we teach.” So I was confused because he's in our group and I'm thinking he's using some of our training, some of what we're teaching to try to build and reverse engineer and try to succeed.
Again, I don't mind when you do that but then it gets posted that this is from and I'm not going to say the name, from a fucking competitor who knows absolutely nothing about. Well I can't say that because I don't know if he built it according to their training or they built it or what's going on. But it's crap. It's garbage. It's nothing like we teach. We teach tons of interlinking, tons of relevance, embed. Just a whole bunch of things that just wasn't done. We go through so much trouble that it takes our builders four to six hours of their time to build out a stack. I mean to interlink to do the and even longer because they do keyword research. They build everything out and they go into every file and folder and they interlink everything. We call it the spider web silo. There is so much work involved that most people just won't do it. Most people can't figure out how.
It's one of those surprising things about Rob. He's just so fucking awesome. I love Rob. So on this all I have to say is what was done has nothing to do with Semantic Mastery, has nothing to do with RYS Academy Reloaded. If that's the training that you're receiving you're in the wrong training because they're imitated. What does Wayne said? Often imitated, never duplicated. RYS Academy Reloaded is the original training on how to manipulate Google by using Google.
Vitaly, I think it is. It depends. Here's the thing. If it's a branded network. If it's a branded web 2.0 network, which is what we basically teach the syndication network, all digital assets out there should be branded, whether that's a corporate brand or a personal brand like a blogger for example or a coach would have. Either way, it's still a brand. Every single digital asset out there should have it's own digital, it should have it's own branded syndication network basically. It's own branded web 2.0 social media network because that's natural, that's logical.
So interlinking those and back to your money site is what we teach because that's what is natural. That's what everybody does. They go out and build websites and then they go out and get all their social media properties and they link everything together. We just know because we're SEO's how to make it even more powerful. So absolutely.
Now, if you're going out and creating persona based like standalone, separate and apart from the brand web 2.0 rings, then no. You don't want to interlink, well you can interlink those because each one of those personas like we do persona based brands all day long. All the time we build persona based rings for second tier networks for YouTube, additional tier one networks for YouTube syndication. You can use them as second tier networks for blog syndication if you know how to do it correctly. But the point is each one of those persona brands is a brand on it's own.
Let's say it's a John Doe. Let's say it's a John Doe site blog that you want like a blogger, like John Doe is the persona. So there can be an entire syndication network all tied together for John Doe all back linking or interlinking to whatever the primary site is for the John Doe network, which could be Blogger, Tumbler, WordPress. It could be self hosted WordPress. Whatever it is that you want. It could be a Facebook page, a Twitter account, anything you want but all of the network properties for that particular network would all be branded for John Doe or Jane Smith or whoever that brand may be. Then you can use those networks to actually point links back to other properties.
Now I would not want to point just standalone networks to just to your money site. You want to, and as we teach in Syndication Academy for two tier networks where it's a combination of a branded tier one ring and in persona based tier two rings, you want to have additional content being published on those tier two rings. Your branded ring can entirely be content from one source, which is your content distribution engine. Whatever that may be. Typically it's going to be WordPress or your self hosted WordPress site, your money site or it's going to be YouTube. That's typically what they are.
So all the content going to your branded network can be 100% just yours content, which that makes sense. Why would you want to share other peoples content on your networks? On the secondary networks, supplemental networks you don't want to do that because they're not branded networks and you can create a footprint if you're not careful. There are ways to minimize or reduce that, which is what we teach inside the Syndication Academy. That's a great question. Can it hurt the rankings? Yes if for YouTube videos I have never seen it happen but for … that's the honest to god truth but for money sites yes if you are using syndication networks incorrectly, you can absolutely leave a footprint and it can absolutely trigger a penalty.
Again, if you go through the training that we teach in Syndication Academy then it's basically a non-issue. Because I've got stuff that's been up since 2012 when I really started this method that are still ranking and working today and it's the same methodology that we teach.
Alright guys, sorry we don't have time for the rest of the questions. I apologize for that guys but we got to go. So we'll see, we have Master Mind tomorrow correct?
I think one, I mean I'll just touch on this real quick is the community in there so people like Jordan who are actually out there doing the work and sharing a lot of the information. Getting access to the people in there is a big one and yes the updates are a big part of it. It's not like IFTTT has fundamentally changed in the last year. Obviously there's been some big changes but it still works. So I don't know, Bradley, would you like to add anything to that?
Bradley: Yeah I mean you mentioned in your question that besides the occasional updated property or new property that's, I mean that's not the case. It's not the occasional like every month we do update webinars where we cover, sometimes we add additional properties, sometimes we're covering prospecting. Sometimes it's, like last month, the last webinar that we did on November 30th or whatever for the update webinar I think it was number 17, anyways Jordan, I think it was Jordan actually that asked I think it was Jordan Faller that just asked some new content marketing guidelines for how to use what type of content, what type of back links and keywords and things like that. We spent the whole entire webinar basically talking about that. I went through a presentation on the best practices for content marketing.
So again, what I do is I look for questions in the Syndication Academy Facebook group that would be worthy of more additional in depth training, cover it deeper essentially and then I'll create training around that. Sometimes it's just stuff that I've discovered on my own that I share. Obviously I share as much as I can in there. Some stuff has to be reserved for the Master Mind but our updates are not just occasional properties. It's actually a lot of stuff that we do in there.
So again, it's entirely up to you. Of course you can always come join and check out the updates and see what's valuable to you and extract all the stuff that would be valuable to you and your business and then if you don't find that the updates that good then you can always cancel or suspend your service at that point. My point is a lot of updates have been given. Again I think we've done at least 17 update webinars in addition to a lot of additional update snippets that we put in throughout the training.
For example, we've got the applets have changed in IFTTT for how to set up the Google Docs and things like that. So I'm going to be covering that in this month's update webinar because again somebody requested that during the last update webinar so I'm going to. So again, if you have a request, come join us, ask us what you'd like to see updated specifically and we can prepare for some training for it.
Adam: Yeah and if you're looking whoever, not just whoever asked this question but for anybody else if you're looking at Syndication Academy, I do like to remind people because I think some people don't know this is that Syndication Academy is free for Master Mind members.
Bradley: That's correct.
Adam: So if you're thinking about either one keep that in mind in the back of your head and do the cost analysis if it's worth it to you it's a good way to save some money.
Marco: One last thing. People will suggest new properties for example in the Facebook group or wherever, wherever they ask the question or suggest it and we will actually go in and explore and see whether it's worthwhile, how we can exploit it and how it can be used in conjunction with everything else that we're doing. So there's a lot of benefit to it. It's not just here's the properties that you use and then the occasional update. There's a lot of things going on in Syndication Academy than just the occasional update. That's just my take on it.
Chris: Also if you mastered the syndication networks already, I would definitely join the Master class, the Master Mind cause it's just a matter of taking your business to the next level. 2018 is coming and yeah, time to grow it.
Bradley: Yup and Laura yes, Battle Plan is also included with your Master Mind Membership. So once again, welcome. Once you get into the Facebook group Laura we'll give you a nice warm welcome. Alright everybody thanks for being here. We will see Master Mind members tomorrow and everyone else next week. Thanks guys.
In episode 158 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked whether the VPH embeds and links one should build to the channel are separate from each other.
The exact question was:
Hey guys, VPH embeds just finished posting. I read the Battleplan, and it says to build links to the channel. Should I wait before ordering these links? Or are the embeds and links separate from each other?
Click on the video above to watch Episode 158 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: All right. Hey everybody, we're live. Welcome to Hump Day Hangouts Episode 158, the episode where I try to keep on my noise-canceling headphones and not listen to my own voice too much, but hey we're glad. You're here hopefully you saw our message in the Facebook group. If you're not a member of the Facebook group yet, we'll pop the link in here, but go check that out. Now before we get into it, I also wanted to say that there's been some back and forth and we've got some really cool stuff coming up for Black Friday. All right. There's lots of deals out there. I know everyone's watching like Amazon, all sorts of stuff, and we've got some never before seen bundles before. When I say never before, I mean it, like this stuff, we got some good stuff. I'll leave it at that.
There's definitely going to be more on that later, but I wanted to give everyone a heads up because we had a few questions and we've been talking over it and we're trying to put together some really good stuff. If you are new to Semantic Mastery, oh I'm not going to tell you that. See, I think the headphones are messing with my head. I didn't even get a chance to say hello to anybody yet. Let's stop real quick and go down the line. Chris, how's it going man?
Chris: Doing good. Great to be back in Austria.
Adam: Okay. Yeah man, how long were you on the road?
Chris: Three months.
Adam: That's awesome. All right. If anybody's got questions about handling stuff while on the road, talk to Chris. All right. Marco, how's it going man? How you doing?
Marco: I'm looking for a Black Friday deal on backs.
Adam: Got you. I think it might be a few years in the future, but we'll see what we can rustle up.
Bradley: That's funny.
Adam: Oh man. Rob, how you doing?
Rob:Doing good gentlemen. How are you guys?
Adam: Now standing, can't complain. Everybody, in case you don't know, Rob is Rob Beale and I'm just going to leave it at that. I'll get you a better introduction. All right. Bradley, how's it going?
Bradley: Good. I'm back from Vegas from a much, much … It was a much needed time away though. I mean we did a little bit of work, but it was more fun than work, I can tell you that. It was a really good event. I enjoyed it, spent too much money, but I guess what happens in Vegas type thing. It was fun. I had a great time, meet a lot of really cool people. The networking was the best part of that. It was hands down, so we're going to be bringing some guests on over the next couple of months from that same event right here on Hump Day Hangouts so you guys will get to meet some of the other players in the game, which would be cool because they can all provide insight to things that we don't work or can't.
Different opinions, different points of view or perspectives, so excited about bringing some of those people on. I met some really, really good guys and gals.
Adam: Yeah, you got to meet one of the mastermind members, right?
Bradley: Yeah, John Allan, one of our mastermind members. He was there. Really nice guy, did a video with him in the Facebook group. Yeah, it was really cool. Any chance to get to meet any one of our members, I certainly try to do that.
Adam: Cool, outstanding. Yeah, it was fun. I'm looking forward to going back to funnel hacking live in the spring and hopefully meeting up with some people again. All right. Let's get into real quick a couple of announcements on top of what we mentioned and then I know Bradley's got another one too. If you're new to Semantic Mastery, if you haven't checked out the battle plan yet, check it out. It is the SEO Blueprint. I'm going to put a link on the page here shortly with a coupon code, so you can save 75 bucks right off the bat. If you haven't yet, head over to serpspace.com as well. You can get your free account there, got some free tools, and that's where all the done-for-you services are at, a lot of the packages, link building, all that stuff.
I just implore you, go check it out and create your account. Then the last place is support.semanticmastery.com. If you've got questions, we love when you put the questions on this page obviously, but go check that out, especially if it's your first couple of times asking questions because sometimes we might refer you over there. It's where we have a lot of charts and diagrams and some of the more in-depth questions that tend to come up frequently and that way, you could get your question answered hopefully ahead of time and that would be helpful to everybody. All right. That's it from my end. I think Bradley you wanted to share something.
Bradley: Yeah. One more thing is we did the SEO bootcamp webinar with Jeffrey Smith last week or I think it was last week. Let's see, what date was it. It was Monday, November 6 so yeah, it was last week. Anyways, it was fabulous. I hadn't gone through the entire course and I still haven't gone through the entire course, but I had looked at parts of it and I was quite impressed. Now I'm actually working my way through the course. I have this concept of an hour a day. If you want to accomplish anything in life, as long as you commit an hour per day to it, you can do it, regardless of what it is, no matter how big the goal is. It's not a matter of when or if you'll accomplish the goal, it's a matter of when, when you approach it that way.
I've been meaning to go through that course because I know it's fabulous and I just haven't made the time over the last month or so since I've known about order a couple months really that I've known about it. I committed to start spending an hour every day in the morning working through that process of going through the training and implementing it. I've got a project that I'm actually applying exactly what I'm learning from the SEO bootcamp training to the site build because it's so freaking powerful. If you got a site built correctly, you can rank with a fraction of the links. Just a tiny fraction on the off page, and guys what's the hardest thing to do in SEO in my opinion? It's the off page because it you have the least amount of control over that.
I've just been really amazed with how detailed the training is and some of the real ninja stuff that is being taught inside that course, and so I wanted to just pitch that again say we did a webinar within last week. I've got the event page URL. I don't know Adam if you dropped it on the page or if you want me to do it.
Adam: No, I'll go grab it in a second.
Bradley: I'll put it and drop whatever.
Bradley: I'll put it in Slack. Yeah, I would recommend going to the event page from last week's webinar and watching the replay. There's some bonuses that Jeffrey was giving away as well as some stuff that we're giving away. Anybody that's building sites guys are doing, I mean it's on-page really the beginning of foundation of everything, right? I mean we do the syndication networks and the drive stacks and all that's like off page stuff, and then the content syndication, which is part of the money site because it's blogging and it's actually building up the authority and the relevancy of the money site itself. If you don't have proper page structure or site structure, then you're basically swimming upstream.
You're climbing uphill at all times, and so that really is the bet the foundation of like you should always start with your golden frame, the epicenter of your business should be your website, right? In my opinion, this is foundational training and it's really good. We couldn't have done as good as Jeffrey did with the training, at least I don't think we could've because it's really, really good, that good. With that, I just want to say one more time. I endorsed it a 100%, recommend you guys go through it. The price is insane really, so check it out and if you have any questions, certainly reach out to us. Okay.
Adam: Outstanding. All right guys. Does anybody else have anything before we dive into questions today? One, two, three. All right, let's get into it.
Bradley: Let's do it. All right. Wrong one, hold on a minute. All right. We're going to get right down to the bottom. James Rich is up first. He says, “Bradley you say season syndication networks with content as soon as they are finished being built. Are there any issues with getting network built and not doing anything with them for a few weeks?” No, not usually James. If something happens and you got to put a project and hold, it's fine. Really the reason why you want a season a network is because when you have brand new accounts, if you start automating posting immediately through IFTTT or really any other method for that matter, a lot of times the accounts will get terminated. When we say season, it just means post some content to them and let them sit for a week or two.
I recommend 10 or 14 days if you can. When you post some original content, or you can actually use other content from the same. If you followed the training James, like for wordpress.com, for example, will go maybe copy another blog post from wordpress.com, like another blog on wordpress.com, and then use that as the content, but we do give attribution. You got to cite the source and actually it's an external link from the blog, but it's an internal link back to the original source because it's on the wordpress.com domain if that makes sense. Even though they're different subdomains, that's typically how we get them to stick by adding some content and letting it sit for a week or two before adding like additional content where you're automating the posts.
All right, and that's really all that's for. If you build a network or you purchase one, whichever, just let it sit for a couple of weeks. If you don't have anything to do with it or content for a few weeks or a few months or whatever, it should be fine. What I would do though first of all James is if instead of leaving just the empty networks, I would still go in and try to post at least something, although again I don't think it would be any problem. I think you're better off leaving a network or web two sites empty, then starting to automate post right away if that makes sense. Anybody else have any other comments on that? All right.
Adam: I got mine.
Bradley: We'll keep moving. Yup, that's fine. Okay Jeff's up. He says, “Bradley I know you talked about using press releases in the recent past. I purchased a 10 pack from Peter. Okay. I plan on doing a PR blitz at the end of the year. Is there any information you can share with regards to how much time between releases links you tend to include, et cetera? Hopefully this doesn't infringe on shared mastermind members because unfortunately I'm not one. I know I should be.” Yeah, Jeff I can go over on very high level conceptual stuff now. Very high level because I that is right now currently mastermind stuff. However, keep this in mind.
I am doing some content that will be available that we're probably going to make … We're going to make some publicly available information about the press release stacking method and then there will be like an upgrade for the actual full training. It's like what our battle plan is and then there's obviously going to be an upgrade. That's going to be something that we're going to be releasing in the next I'd say six weeks or so six to eight weeks. I can talk about it very briefly on the top. As far as the PR frequency of publishing, I do it about once every two weeks. That's how I get started with sites because a lot of times you only need about four or five of them to get significant results.
In fact, I've got several properties or lead gen sites that I've been able to pop into the three pack, the maps three pack with just three press releases, which is insane. For ones that are a little bit more competitive, it might take four or five and so I like to spread them out about every two weeks. I know Rob who's on with us right now, he hammers them. He does one right after another, after another. I typically try to wait about two weeks per, but Rob comment on why you just hammer them.
Rob:Hi, sorry I'm muted. Yeah. Can you hear me?
Rob:Okay. Sorry, I was muted there. Yeah, I'll hammer them is Bradley saying and I'll mix up the link. I'm hitting not only the site, but I'm hitting some of the other … I don't have much detail to go into, but other properties so to speak. You actually hit some of your web too, YouTube, things like, that just spread it out. I mean you're filtering it through on some of them. You filter it through those other properties, so it can stand the abuse. As you said before, I'm impatient. some of them I'll hit. Now I don't hit stuff if I'm really trying to go slow with some things, but on just my own assets that I own for like lead gen. I'm a little more not nervous to lose, yeah I'll hit them.
Bradley: Right, right.
Rob:I'll stack them and all that.
Bradley: Yeah. As far as like for me, I tend to do it about once every two weeks. Like Rob said, the first press release, I always hit the money site and into Google Maps URL, right? You go grab the share URL. Always hit that first, and then I will do a lot of stacking and I'm not going to get into the details on this, but what I do is then I chain a press releases together to where press release number two links to press release number one as well as another, either an inner page on the site or like a review URL from Google Maps or maybe a Yelp page or Facebook or something from the tier one network, the branded network or citation or something like that, then press release three links to press release as well as other properties or maybe another inner page URL, that kind of stuff.
Essentially, I just try to mix it up to where you're not creating a pattern, but you're constantly hitting different tier branded properties and then also linking from one press release to another. For me, that's worked really, really well and I've tested all different types of configurations, and it doesn't seem to have any one particular configuration better than another, they just seem to work well together. What I do recommend is Jeff that you try to add some diversity to your press release distribution services though. Don't just hammer it with one service, try to use like inside a SerpSpace, for example. We've got two different services, and specifically for that reason because I use multiple press release distribution services.
Two of the several that I use are inside a SerpSpace as well if that make sense. Okay. The reason why is you want diversity in your backlink profiles. You don't want to just keep hammer in the same asset over and over again with the same distribution network. I mean if that's all you got, it's probably still better than nothing, but I would recommend that you diversify a bit if possible. All right. Good question there Jeff.
Next is [RL Saunders 00:14:07] says, “Can you provide some insight into the anchor text keywords that should be used from tier two properties linking to our tier one properties as well as tier one linking to money site? Examples would be appreciated also. Thanks guys.
I'm considering purchasing some of the link boosting packages and wanting, needing general understanding of the concepts behind this.” All right. Good question. What I like to do from tier two to link to tier one, which is typically how we're going to … Like if you're buying link building packages from SerpSpace, we don't allow you to submit your money site. Basically, we will only link to tier one properties, and that's because they're spam links, right? I mean we're using spam tools in order to build the links, and so we don't recommend ever hitting the money site directly. We talked about hitting tier one properties and so with that, what I recommend is that you go with broader keywords and also generics and naked URLs. You don't have to worry about that.
The naked URLs and the generics are all handled by our link building team, but what you do want to submit is the broader term keywords. What I mean by that is like if you're doing local … This is a good example. If you're doing local, you don't want to do like the keyword plus the city because that is typically more like a tier one anchor text than a tier two anchor text. It doesn't mean that that never happens on a tier two, but it's a lot less frequent because you got to think about look think of like a bull's-eye, right? Your money keywords or your bullseye keywords are going to be right in the center. Those are going to be the ones your long tail. Those are going to be your keyword, your service plus city or service plus geo modifier, right?
That's a keyword plus local modifier. Those are going to be like the type of keywords they're going to point from that first ring down to the bullseye if that makes sense. Then tier two would be the next ring out, so they're typically going to be a broader and they're going to be more frequency of generic and more frequency of naked URLs, right? In broader terms, there's going to be a lot less frequency of exact match because the exact match or more bullseye type terms, they should be tighter or reserved more or less for tier one if that makes sense. When you got to tier three, you do it even further.
You can go up to like market level keywords, industry type level keywords, and stuff like that, and then go again more generics, more naked URLs, and that's typically how I've always built tiered structures. I'm pretty sure that that's the way that you should do it too. I haven't tested a lot of exact match on tier two or tier three in a couple of years because it just doesn't seem logical to do. I think it might be it's more of a footprint issue if you do a lot of exact match several tiers out because it it doesn't really fit what typically happens naturally if that makes sense. Any comments guys? Okay.
Adam: Sorry, took me a while to unmute.
Adam: Yup, sorry. I'm sorry man. I think it takes a second for my mic to come back in. Sorry, I was trying to answer a question to something and then yeah, nothing. Let's keep going.
Bradley: Okay, all right. As far as tier one guys, I recommend that you go with mainly brand anchors, naked URLs, and then you can use some exact match, but be sparing in that guys. That's part of the reason like I mentioned at the beginning of today's Hump Day Hangout on-page is so important because if you have your on-page, your site structure done, and your on-page correct or tight, then you can rank with purely brand URLs and naked URLs, and you don't even need keyword anchor text links. We've proven that over and over again. Again, f you've got your on-page, I would recommend that you stick with branded terms, naked URLs primarily for tier one links. Okay.
Maybe a few select exact matches, but I would be very sparing in that because again, you can let your on-page tell Google what the page is about more so than the links. All right.
Lisa says, “What is your favorite spamming method for websites? “Serpspace link building packages. I mean literally that's what we use. Anytime I've got something I want to spam, I just send it over to our team over there and they spam it for me. That's pretty much it. I don't really have another comment for you. Anybody else have any other favorite spamming methods?
Adam: No. I mean I think that's the go-to right now. I mean that's based on the deadliest methods who he learned from himself in us and who you use before. Yeah, that's the answer.
Bradley: Yeah. He uses GSA as like more second-tier stuff now, but he uses like RanchWorx and I think it's what … I don't know, there's a lot of tools that he's using now but there are three or four different tools that are really the first tier or a bunch of web twos, so they're typically higher domain authority type properties, a little bit more relevant because we have a bunch of networks or link networks that we've scraped over the years now. We've got niche-based networks and things like that, and we use those as the Tier one to whatever we're spanning and then we throw GSA our kitchen sink spam behind that. GSA is still a great tool for that kind of stuff.
I still recommend you use that two or three tiers out from any sort of money site, but there's multiple good tools for doing spam.
Rob:I like to add in there drive stack.
Rob:That can filter some of the spam.
Bradley: Calling that a spam is really misleading a bit because we use it also to validate the entity. You know what I mean? I mean yeah we spam a drive stack, but the drive stack itself actually validates the entity. It helps to validate the entities. Because of that, in itself it's not really a spam method in my opinion.
Bradley: All right. I can already see the support tickets coming in on that one. Thanks Rob. Jay's up. He says, “Hi guys, maps ranking question. According to us do battle plan, you admonish to go small on embeds and power up links to the IFTTT ring on a brand new site. Do you recommend that pace can be more aggressive at this site in GMB as five plus years old? The market is one of the most competitive your press release strategy is being used and in one of the major five cities in the US. What do you think?” Yeah, absolutely Jay. In my opinion, if it's an established brand and established site and it's been around for some time, then yeah at least in my opinion without doing an actual analysis of the property, the general answer is yes, you can be a lot more aggressive with those.
Usually when we're talking about being really conservative, it's about newer properties, so stuff that you really have to fly under Google's radar so to speak, right? You don't want to raise any red flags. If you got something that's been established for five years, again without looking at it, I would take it on a case-by-case basis, but the vast majority of them will likely be able to withstand you being a lot more aggressive. Okay. Let's see, the market is one of the most competitive press release strategies being used and in one of the major five cities in the US, what do you think.
Yeah, and that in my opinion that like that's one of the things that the press releases is something that I've been real aggressive … Well, I say real aggressive but as I mentioned earlier about once every two weeks, I'll do another press release for even brand new properties. Like I said, I've been able to rank into the maps pack for within just three press releases so about six weeks. Sometimes with a little bit more competition, it takes four or five press releases and so it might take me two months or so. If I wanted to be more aggressive, I probably could but I try to typically for newer properties just be a little bit more conservative.
Again with 5-year-old site and Google my business listing, you could likely get away with doing a press release every couple of days or once a week or something like that so four in a month and you'd be able to use those. Find a VA or use something like ScrapeBox and put all your URLs from your press release distribution report in there and figure out which ones have do follow links, and then you could use those to like spam … You could spam those with additional links too because then you allow the press release site to like launder that link juice a bit, right?
That works really well too because a lot of times when you spam a press release and also if you can send some traffic to it, there's some Fiverr gigs you could use, there's some other things that you could do. You can end up getting a press releases to rank for your keywords too, so that's a good strategy.
All right, I believe this is Keith. He says, “Hey guys, quick site structure question. I'm building out an authority site for an affiliate business. I want to add a collection of sub niches and set up silos for them. Question, should I use subdomains for the silo sub-niches or should I just use a category sub-folder?” Okay.
Keith if you're going to silo collection of sub-niches and set up silos for them, if you're going to silo a site, I'm not sure why you wouldn't just silo it on the site, the root domain itself, instead of like having separate WordPress installations, which is what you would have to have if you have them on subdomains or in subdirectory sub-folders like you mentioned. I'm not sure why you would want separate WordPress sites for all of those. Typically a silo means that it's all within the same domain, right? You're talking about site structure with categories, pages and child pages and ultimately depending on whether it's simple silo structure or complex out of the structure.
With the complex method, you're going to have top-level pages, child pages and in posts, but top-level pages are corresponding with top-level categories and then your child pages correspond with subcategories, and then your posts just fall within those, right? That's all usually done within just one WordPress installation. I'm not sure why you're trying to separate those. I mean you could, but to me, that would be a real pain in the ass publishing content. Each time you want to publish content to a different site, that you'd have to log in to a different site, and that's not a really efficient way to run it.
Not only that, but I'm not sure … I guess with some internal linking, you could link everything to where like you could sculpt how you wanted link equity to flow through the properties. Anyway, but again that's way more work than I'm willing to do. I just would recommend it you just build the silos within the root domain, mainsite.com.
Chris: Yeah, and actually the way that he has it set up without what he called the sub-domain is perfect. It's mainsite.com, the sub-niche, and the sub-niche would be the category that he'd be siloing, so that's how he'd set up. Each sub-niche would be a page as category, and then the sub niche … I mean this is perfect the way it is. You don't need to go one more level where you would need a sub-domain. Yeah, the first example. Don't them put all, no folder.
Bradley: Yeah, no folder because that would be a separate WordPress installation and that's what I'm saying. Let me just pull this up for one moment because this will make it seem a little bit more sense. If you say mainsite.com, what you would typically have is you would have your category and you'd have your sub … If you're doing complex solid structure, right? You would be subcategory and then lastly post, right? That's how we go if it's … If it's a simple solid structure, it's just going to be one less level, which would be category post, that's it. All right. This is all done on one WordPress installation guys and that's really … I mean it's so much easier that way.
We only separate by subdomains when we're trying to separate assets and there's times to do that and an authority website guys should all be done in one folder or one WordPress installation in my opinion. Okay. Okay, no problem Adam.
Muhammad's up. Muhammad thanks for being here again buddy, you are a regular for sure. He says, “Hey guys, VPS embed, just finished posting. I read the battle plan and it says to build links to the channel. Should I wait before ordering his links or are the embeds and links separate from each other?” Yeah, they're separate from each other, but like honestly with YouTube, I don't care how soon you start building links. Really to me, it makes no difference.
What I recommend doing with that is that you actually build links and embeds around the same time because it makes more sense to do that from like a logical standpoint if you think about it. Why would you get 50 embeds and know backlinks or 50 embeds and then backlinks or backlinks and no embeds, you know what I mean? Just to me, it would be more like a simultaneous thing and so we try to think about it that way. Obviously, also if you can send traffic to those at the same time that you're building links and doing embeds, that's an even better signal and perhaps even some social signals, although I don't know that social signals have much value anymore for SEO.
Chris: Yes. As far as social signals, we go back to what we're calling ART and it starts with activity on the link, right? The A. Yeah, Google doesn't care about social signals and I think it was that who's that shithead, John Mueller. He's the one who said Google doesn't pay attention to social signals, but it's a misnomer. It's like sleight of hand because Google does care about social signals and that it wants to know what's happening with me. It's all about links. It's always been about links. It is about links now. It will be about links into the future. It's not changing anytime soon. That's the way Google is structured.
You give Google a signal on that link and call it a social signal, call it activity on the link or call it whatever … I always drop on that phone, call it whatever you want, Google wants to know what's happening in there, right? That's why one of our strategies is shortening the links with the Google shortener and so that Google can have direct metrics on what's happening with that link. You get that activity on that link and really good thing start to happen. We don't have to call it social signals because John Mueller obviously doesn't want you to know that this is really important. The important part is what happens to that link in whatever platform it is that we're talking about.
The platform doesn't matter, it's actually the activity. Now the platform is bad, then the signal is bad. If the platforms are good, then the signals are good and Google is going to pay attention. They're going to pay attention to both, so that's my take on it.
Bradley: Just to be clear guys, social signals, the reason why like just buying spam social signals typically doesn't work is because they're from accounts that create like stuff or share stuff or whatever, but then there's no activity on that social signal and so that's why there's no value there anymore because they don't provide any traffic and there's no activity. If it's a natural social signal, then that post, that share, that like or whatever will propagate or it will draw attention because there's real fall, there was real engagers with whoever created that signal to begin with, which means there will be activity on that social signal, whether it's additional traffic or additional comments, likes, shares of that social share itself if that makes sense.
If somebody shares a URL to Facebook and nothing ever happens to that share on Facebook, in other words, there's no comments, no likes for that share, no engagement on that share, does that share even register? Now I don't know 100% whether it does or not, but basically it provides no value, so in my opinion it would be ignored, right? Now if that share, if somebody has a lot of friends or a big following or whatever on Facebook and they share a URL, it's typically going to get a bunch of comments in that post, which is basically funneling link equity from all those other profiles to that social share post, right? Does that make sense, which then transfers ultimately back into the target URL whatever was shared, and so that's my point.
If you can get second level or second tier engagement on social signals, that's where they end up having power. Think about it guys, when people engage on a social share, so a first-tier social share, when people engage on that, there will be a level of traffic that comes from that too, and it's referral traffic from those platforms, which is a great ranking signal. That's why I'm saying like just buying straight up social signals, it's typically useless. It's a waste of money because you're not getting any engagement on those social signals, no traffic, no referral traffic, and no additional like I said engagement with the actual share posts themselves. All right, so save your money.
All right. Number two is, “Have you had results with mass bloggers in the G site generator. I bought WP blog creator and the other three programs are pretty similar. Do they start to rank for tough terms after a while?” No Mohammed and one thing I've mentioned just about every week because the questions come up about these, I totally endorse these products, but I don't use them to rank those properties. I used them as link networks. There was a question earlier about what is your favorite spamming method for websites. I don't do a lot of link building on my own, but I am actually doing link building with those Peter Drew products, the mass blog or G site generator, the WP creator. I'm using those and I'm actually working on a couple projects right now with those.
I'm using those to create very, very themed relevant networks. They're many networks, many blogger networks, many G site networks, and many WordPress.com site networks that are helping me to rank my target URLs, which can be videos, they can be money sites, Google my business listings, press releases. Like drive stacks, you can use those to help boost the Google sites, right? Your Google money site, not the ones that you generate from the Google site generator. If you have a drive stack, it's going to have one primary Google site, right? That's basically the pinnacle of the drive stack is the Google site and so like using these little tool or these tools to create many networks to boost that is really, really powerful. All right.
Look if some of those sites rank for keywords like long tail stuff, hey that's a bonus, that's great, but that's not my intention, that's not what my goal is, right? My goal is to those have those properties help to rank whatever my target URL is. All right.
Number three, “When you have a first person keyboard, do you change it when using in a blog? Take a keyword like how do I create my own website, would you make a title of the blog or how do you make your own website?” I'd play with both of those Mohammad. Honestly, I don't know because I'd I haven't done anything like that in quite some time, posted that. I would just test both of them and see.
Something else you can do is when you do a search in Google for those types of queries and take a look at the bolded words in the search results and see if there's variations in the search results of how people would word that type of a question or that search query that gets answered in the search results and take a look because Google a lot of times make that connection, that the question was posted in first person but it's been answered in third person and it will show the third person modifiers as bold even though the query was the first person modifiers. Does that makes sense? Because again Google with RankBrain, it knows enough now it knows.
With the semantic web engine, it knows enough about those being related queries, and so just take a look and do a little bit of research on your own, let Google show. I'm fairly certain that it won't matter, but just do a little bit of research on your own. You should be able to figure that out. All right, moving on.
Brian says, “I'm in the process of optimizing pages on an existing site that I bought. It's getting about 6000 uniques per month, so I have some good data to work with in search console. I'm starting with the top 10 pages getting traffic. What do you suggest I do to optimize with on-page or off-page SEO? The pages are not well optimized for SEO. They rank purely on their original content. I don't want to do anything that hurts existing rankings or traffic. Should I take existing search queries to find more related higher competition keywords to rank for and add more related content to the page interlinking? What do you suggest?” Brian, and again I don't want you guys to think like I'm totally just pitching for Jeffrey Smith, but I'm telling you, his training course, SEO bootcamp is exactly … I mean the answer you need is in that course. A lot of the stuff that you, like remember ranking pages guys are huge for being able to push rankings to other pages too. It's not even about the backlink profile.
It's about if you've got like pages that are generating traffic, they're ranking well, and they're generating traffic, they're probably generating traffic because they're ranking well or they're ranking well because they're generating traffic. It's kind of like a cause and effect. It's a perpetual thing, right? You can put internal links from those to other pages that you're trying to push as long as they're relevant. You want to make sure that your siloing, you're theming, your keyword theming is tight. If you push like I put a link, an internal link from one of those pages that is ranking well and receiving traffic over to something else that may be on the cusp.
That's a great strategy, but you also want to make sure that the pages are optimized well because once again as I mentioned earlier with proper on-page optimization and site structure, you can rank with just a fraction. This is exactly what Jeffrey demonstrates in his training is how he can take pages and rank for fairly like in some cases very competitive terms with absolutely no backlinks because he's just utilizing pages on a site that are already receiving a lot of traffic or have been optimized well and are ranking well.
Then through the proper on-page and internal linking structure, it ends up ranking the other pages and that's quite incredible and that's what I'm saying like building a bunch of links can be a pain in the ass guys because most links are flat-out toxic now and it's becoming more and more difficult to build valid links that don't harm your site or that aren't discounted by Google. In my opinion I think, it's a skill that should be further developed. I'm not going to lie, I've let my on-page SEO knowledge slip over the last many months because I haven't been doing a lot of it.
It's very, very refreshing for me to get back into this type of the study, this research and actually implementing as I'm going through it because I'm starting to see it just reminded me of how important on-page really is. Okay. You guys got any comments on that? It was a great question by the way Brian.
Chris: No, I thought that was a great answer.
Bradley: Awesome. “Thoughts on GSA for YouTube.” Sure. Why not? I don't know because I again we've got [Deadia 00:38:30] who knows how to use GSA very, very well and I do send YouTube URLs to him to spam often. Don't forget to use playlist guys if you're going to be using spam tools. Make sure that you are not only spamming multiple variations of the YouTube URL, which there are ways that you can get. I mean, what is it? There's something like 40 some in. It's probably more now but there was like 40 some versions of YouTube URL so you could track …
Chris: No. There's way more, way more.
Bradley: Is there?
Chris: Oh yeah.
Bradley: Okay. Well however many there are, if you're going to be spamming, spam all the variations of the URL that you can as well as putting it into a playlist and grab as many variations of the playlist URL as you can and hit the playlist URL too, even if it's a single video playlist if that makes sense, right? I mean I've heard of people saying that they've gotten YouTube videos that have never been like the index but like demoted in their search results because of too much spam, but I don't know maybe because we've got somebody that knows what they're doing. I've never experienced that.
Lisa says, “What would happen to a site if we stopped posting content?” That depends. Let me let you guys in on a secret here.
For my lead gen sites, I use syndication networks and standard operating procedure. We publish blog posts, always start with three to five blog posts. This is covered in all the different trainings. We always talk about that, always start with three to five posts, and then I continue posting until the site ranks and the maps pack is typically what I'm trying to do for lead gen and for local stuff. Then I usually stop posting and until it starts to slip at which point or if it's very competitive and then I'll continue the posting, but I may reduce the frequency of publishing, so that it reduces my expenses. For most of my lead gen stuff guys, I only post to the syndication network and add a blog post to the site's long enough to get them to rank in the three pack.
Once it ranks, I stop because it's just an added expense that I don't need to incur. Now that said, if I'm selling content marketing and SEO services to local businesses, it's something that you just continue to do over and over and over again because it maintains the rankings, right? It's generating revenue for your business. I mean it would be silly to tell a business owner, “Yeah, I'm going to do blog posting until it ranks and we're just going to stop and you can stop paying me by the way. My work is done here. I'm going to go find another client.” That's silly guys. Oh, I just got another lead coming through quick mail. Awesome. I just heard it.
Yeah, just keep in mind, for your own assets, I would do whatever you need. Do as little work as possible to achieve results. For client work, you put them on a reasonable plan for services that are going to achieve the results and it's a recurring model, right? You want to keep that recurring model at whatever cost necessary too because honestly if they were to stop paying you because you stopped blogging and two or three months goes by and they start to slip in the rankings, which it's likely to happen, then they're going to blame you or they're going to go find somebody else to restore their rankings or unless … I mean because they're going to think, “Oh well whatever he did or she did didn't work well enough, it didn't stick,” which is why I recommend you just stick with it.
Once you get them ranked, you just keep it going and I've had clients ask me is do we really need to keep doing all this and I say, “Yes. Do you want to stay in the position you are because it's so easy for them to forget when they start generating leads for their business what it was like to not have leads?” You can remind them well, “Yeah, your business has been doing well for the last six months, right? Do you really want to jeopardize or risk that?” I could stop doing what I'm doing and it may stick for three months, it may stick for six months, there's really no way to tell. I recommend that we continue going because it's obviously serving you out. Does that make sense? Okay. No other comments, we'll keep moving. We've only got about 15 minutes left guys.
RL's got another one, “How do you go about finding keywords for longtail traffic and then what is the best way to write about it? If we are trying to focus on water heater repair replacement and trying to generate content specifically designed for longtail traffic, it is tough to continue to write fluff around how much does water heater repair replacement cost and three tips to finding good plumber.” You're right RL. Again, it's so funny that Jeffery Smith's SEO boot camp again, it's got really, really good keyboard research training. A lot of stuff that I hadn't even really thought about before because usually for like you said in your example, for like local plumber stuff, a lot of the times you're not really looking for those question type queries.
It's more about like commercial intent queries that we usually target because we're what are we ultimately trying to do, generate leads. However, there is something to be said for building the authority and the presence of a site by providing useful information around that industry or industry queries questions, right? What you can do is just go to … It's a very simple, it's a tedious process, but it's a simple process, but just going to Google and using some top-level keywords, like market level keywords without local modifiers, like how much does water heater repair replacement cost, right?
You'll a lot of times find other types of questions that could be answered and each one of those questions guys … Then drilling each one of those results. In other words, when you collect a question from the knowledge graph, go open another tab, go to Google and put that question in and see what else returns, and then scrape that page, pull out any relevant questions or queries from that page as well. The same thing with the related searches at the bottom, go drill in each one of those.
Then what you can do is you can compile similar questions into longer form blog posts, so that you have one piece of content, one post or one page that can rank from multiple queries guys, and there's actually ways to get those queries to pop into search results as knowledge panels or basically knowledge panels, what they call position zero Serps. That's a great way to do it, and also don't forget, use Power Suggest Pro after you've collected all those terms and in use trends, so you can go … Trends a lot of times isn't going to show you data on like long more complex queries like longer like questions and stuff, but you can get ideas for your seed terms from trends.
Then you can drill into those seed terms and start looking for those types of questions, then you collect all those queries and questions, put them into a notepad, Fowler or spreadsheet or whatever, then go drill in each one of those, collect more. Then once you've got this comprehensive list, you can go into something like Power Suggest Pro, which is what we always recommend and drill into those terms even further. The next thing you know, you'll have are just a huge pile of keywords and search queries and really complex stuff that you can start to organize in a logical fashion and create some like cornerstone content essentially on your site. Even as blog post guys, it's a great way to get a lot of traction very quickly.
Okay. Great question though, another one from URL. Anybody have comments on that before I move on?
Chris: No, I thought that was perfect.
Bradley: Okay. Again, just the last couple days, I've learned a lot about this and seen some real reason … The site that I'm applying all these techniques on is for a national based site, and so you have to get into that level of SEO optimization. Now I'm still used to doing local and usually most of my local sites are like city specific. They don't usually have much like larger service areas where I have to do real complex silo structuring because usually when I'm targeting multiple cities, I create multiple physical locations and I use separate subdomains for each city, so each individual site build is really only optimized for one city, which makes it so much easier.
When you get into doing like national SEO or service area SEO but it's a large service area and you do it all from one location or one website, that's where it starts to get more complex and these content stacking strategies and proper structure and proper on-page optimization becomes so much more important, right? That's why I'm saying like these are just some amazing information can help with that kind of stuff.
Al's up, “Hey guys, thanks for all you do. I'll plus on that.” I'll plus on this one too by the way RL. “While back you suggested a content provider for high quality spawn articles, do you still recommend them?” Yes. I don't think there's spun though. Keith Goodwin, he was just asking a question earlier.
He's got the best high quality spun articles and God, this is really, really bad. What is … Superspunarticles.com. Let's go there go for a second, and then I'm going to share the other provider too. Superspunarticle.com. Keith if this isn't you, please reach out to me and tell me because I'm … Yeah, this should be it. This should …
Adam: No, that's him, that's him.
Bradley: That's Keith. Okay. Yeah. If you're looking for Super Spun Articles, I would recommend going to Keith. I haven't done a whole lot of spam work where I've needed these and quite some time but when I did a couple years ago, he was my go-to guy. There's no doubt and I trusted multiple services, and he was the best hands down. I endorsed his Super Spun article service without a doubt. As far as individual content, I've been using this a lot recently because my primary writer has been really backed up with other work. Let's see. I probably had it. There we go. Natashanixon.com, so I'll grab both of these URLs and paste them on the page.
For her, let me show you. I'll show you which service specifically I use for web page content because I've been using her recently a lot or I say her. Natasha Nixon, that website, I've been using that a lot for content. Under the select service, I select authority content. That's for web page content, right. If you're doing content for link building, again if you need something spun, go here. If you're using it for a money site content, you want to select authority content, and I think it comes out to be about eight cents per word. Oops. Yeah, it's about eight cents per word, right? $80 for a 1000 word article, and so I usually buy the 1500 or 2000 word articles for web page content. That's typically what I pay for. Even 2000 words, I means 160 bucks but it's good content.
I've really only had to have a couple of edits made and I've bought a few dozen articles from her now or from this website I should say. Okay, check it out. Good question though. We're almost out of time guys. We're going to run through a few more.
Up here it says, “What's the main difference between MailShaker and QuickMail.io? Landed up with this tool. Is this similar to cognitive SEO, the tools shown for ranking articles with great content?” I haven't used ab service for that guys. To be honest, I don't know. I know we had that cognitive SEO webinar with Raz Vaughn yesterday. I think it was yesterday, maybe was Monday, whatever.
Actually it was yesterday morning, and we just got accessed for testing purposes and I'm actually going to be using this same tool, the content assistant tool part of the cognitive SEO's app or applications suite of tools. I'm going to be using that in conjunction with the on-page training that I'm taking from Jeffery Smith and the SEO bootcamp. I'm going to be combining those two. I'm going to be using all the structure and internal link building and on-page optimization tips from the SEO bootcamp training for this authority site that's a national based site, and then I'm also going to be using the cognitive SEO and content helper tool to help to optimize the content based upon the data that that provides.
Again, this is stuff that well it'll be shared in a mastermind. It's likely not going to be shared outside of the mastermind, but yeah because I'm really looking to use both of those tools if that makes sense so I don't know about ABS tool. AB usually produces good products though. I'm not going to lie, so if that's what you got, use it. All right. Okay. This post is from [Anwar 00:51:41]. He is our other semantic mastery approved phone verified account creator. There's two of them that we endorse, right? Guys, it's just a pain in the ass to create phone verified accounts. There are often issues even with pre-purchased ones, but these are two providers that have taken care of us, right?
There's the bulk PVA, we've talked about him multiple times and then this is the other one, this is Anwar. There's his Skype ID. I gave him permission to post this. That does not give other people permission to post promotional stuff on our pages. If you want to, you could always reach out to us and ask for permission and in this particular case, I gave him permission. By the way, his website is this year. He's got his Skype address there, reach out to him, and you can also go here. Again, he's one of two providers that we endorse, right.
Marco: Just so people know, I'm always on the lookout for people spamming our stuff and I almost did knew Kim.
Bradley: Yup, drop the fucking hammer.
Marco: That's it.
Bradley: It's awesome. Wayne Clayton, one of our longtime mastermind members, he's an attack dog too because he'll throw the ban hammer real quick when he thinks somebody spamming, so that's awesome. All right.
Steve says, “Can I ask a question. I'm going through a negative SEO attack, any advice.” Marco, what's your advice on that? Muted?
Marco: Yeah, sorry I was muted. Jason Quinlan just had a negative SEO attack. I mean is it a bot attack? What is it? I mean there's a lot of things that you can do to ban the box if you get your traffic from whatever it is, right? If it's mainly from Google, Bing, and social media, then you only allow those bots on your website. Now the problem is that people will change the user agent that you block and so that you don't have those user agents blocked. The way we do it is a lot different than most people, but I mean it's a bot attack could be so many things. Is it the server, is it the website, what is it that they're attacking, so that we can know what the advice could possibly be.
Bradley: Yeah. Because if it's just a negative link attack, I've had a couple clients that have experienced that and it's been a pain in the ass. I don't know of a more efficient way to do it, but what I will do is just go and periodically depending on how aggressive the spammer is and create disavow files. I do backlink analysis, pull a report. I'll take all the toxic links and throw them into a disavow file, submit to the search console, and then go have all those links that were in the disavow file crawled. Essentially, I just sent them through multiple indexers so that Google goes and crawls those URLs and knows to disavow them because it just cross references what's been submitted when it goes and recalls the link.
I've been successful at keeping negative SEO s from producing much of a penalty at all by doing that, but it's ongoing and it's pain in the ass. If you got somebody that is persistent enough, then that might not be a viable solution, right? It's not very efficient regardless, but that's how I've done it in a few cases just a handful of cases that I've experienced that in my career.
Marco: The way we do it … I mean to start with this is of course a drive stack because the drive stack will withstand just about anything. It will filter just about anything, but then see again we have to know because you could actually take the pages that are being spammed, filter them through drive, push them back to the website, and they'll actually filter out all the garbage, and I'll give you nothing but love back. You really have to know what you're doing. I don't know how much more advice we can give you on this forum since it's free, but there's tons of things that you can do.
Bradley: Yeah. Let's see. “Any advice on how to use semantic mastery and your other services to rank for a candidate in an upcoming election.” Unfortunately, I can't give you any advice on that. I've never done anything for that. I've thought about trying to do that in the past. Within my own local town, there was potential there for me to do some marketing work for them. I ultimately declined because I wasn't sure how to really approach that, so I didn't want to take it on and promise results without having experience and knowing like with some level of confidence that I could produce the results. I don't really know. I don't know about ranking.
I would think for election type stuff, I would go with mainly all paid traffic, and the only reason I say that is because usually it's just a temporary thing, right? It's only for however long the campaign lasts and then once the campaigns over, it's done and so I wouldn't want to put a shit ton of work in the SEO for weeks or months in advance just for it to be like something that ends very abruptly when the elections over. Personally, I would go to something that you can scale and get instant results or instantly basically and that would be PDC. That's my best advice, but again I've not done it, so I really have limited experience there.
Marco: Yeah. Pay-per-click into social media.
Marco: Right. I think that will lead me …
Bradley: Yeah, using in social media and you paid posts on social media.
Bradley: Okay. Dominic, probably going to be the last question. Well he says, “This is a comment. Silos can be done with just plugins simple work complex.” Yes, they can and that's what I love about it. Well especially the framework, the SEO design framework, again there's a bit of a learning curve with that theme or that framework. There's no doubt but it's very, very powerful and it's worth learning how to use. That's going to be pretty much my go-to framework for WordPress sites going forward is that. “On the G sites, are you building multi-page sites?” Yes Dominic, actually I am. I'm doing the multi-page sites, so I'm building one site at a time with multiple pages with the G sites builder.
Then what I do is I just build multiple multi-page sites and I use those to create those little link networks. Essentially what I'll do is I will take a keyword theme, so think about taking one silo from your money site and creating a Google site on a page Google site that has its targets all your supporting article, your supporting keywords for that silo, right? Each page on the Google site is another keyword that stacks to make that overall keyword theme, that keyword cluster. Each individual Google site is its own keyword cluster and I use those to actually create massive relevancy for each one of those Google sites that then I pass back to whatever my target URLs are.
Okay. Again guys, when I get these projects done that I've been using these tools for, I'm going to do a case study like that it's obviously going to be to promote his tools as well, but I'm going to share what I'm doing with these tools and how to get results with them at least how I'm doing it. Okay, so just keep that in mind. All right, cool. Looks like we're just about finished up. Got almost all of them. We missed one Dominic. Sorry about that buddy, but we're at the 5 o'clock mark, so we're going to wrap it up. Great questions today guys. I enjoyed it. Thanks Marco, thanks Rob for hanging out.
Marco: All right man. Bye everyone.
Rob:Yeah, have a good one man.
Bradley: Thanks Rob. Mastermind members, we do have a mastermind webinar tomorrow, so we'll see you all then. Thanks guys.
In episode 153 of our weekly Hump Day Hangouts, one participant asked if Video Powerhouse can help rank a video on the first page of search results.
The exact question was:
If I have a video that has landed on page 2, is Video Powerhouse what takes it to page 1? Are they (the embeds) spread out over time? How long is it before they take effect (push it to page 1) on the video they are aimed at?
Click on the video above to watch Episode 153 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday. Continue reading “Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 153” »
On this episode you will learn how to use Video Powerhouse to get more leads, sales and better rankings on YouTube and Google.
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Music: Gramatik – Hold On
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Semantic Mastery is a premium SEO and Internet Marketing mastermind. We will share some of the best training we have, completely for free. Subscribe Now!
Semantic Mastery is a premium SEO and Internet Marketing mastermind. We will share some of the best training we have, completely for free. Subscribe Now!