Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 121

By April

Click on the video above to watch Episode 121 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Okay. We're live. Hey, everybody this is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts for March 1st, 2017. I believe this is episode 121. Wow. We've got Marco and Chris on right now. Adam is having some power issues, plus he's going to be muted when he joins today anyways because of construction going on in his house. You're stuck with me today guys. What's up Marco and Chris? How are you guys doing?

Marco: What's up guys?

Chris: I'm good.

Bradley: Good. Marco, I think you had a few announcements correct?

Marco: Yeah. Well, number on Video Powerhouse is live. After all this work all this time it's up. It's running. Everything is running really smooth. We had a few hiccups here and there which is why we didn't want to let everyone in all at once. We wanted to take care of all of these little issues that usually pop up. If you guys haven't been in there already, if you're on the list, if you didn't get the email or whatever, there were internet issues yesterday that were beyond our control. It's fixed for the most part. Go in there. Check it out. The power of iframes which is all of video embed is an iframe provided by YouTube. Why not take advantage of it? Along those lines I will be doing a webinar on …

I don't have the time yet, but it will be Monday March 13th. It will be open to anyone. It will be a public webinar. It'll be a especially useful for people who are in Video Powerhouse. Maps Powerhouse should be … All of the little techno things that we're tweaking should be done by then. I did a webinar last year and this is like building on that foundation. It's just explaining why it's so powerful, explaining what Google is seeing through iframes. It's just things that other people will not talk about, that other people charge thousands for dollars for also. I'm going to give it to you for free. Come in. As soon as it goes live, check it out. It's always limited. We can have 2,000 people on the webinar.

When it goes, make sure you go in and you register and you get ready for something that's going to be what I feel is some really powerful information that you can put to use right now. Another thing that I wanted to mention is as I mentioned to you guys yesterday, I'll be going in for back surgery in the next couple of months. Sitting around too long. I'm not supposed to do that. I have to go get that taken care of so I'll be away for awhile. I don't know how active I'll be. Even along those lines I don't know how much activity I'm going to be having on the internet coming up. I'm 53 years old dude. It's getting about time to put Marco out to pasture.

Bradley: She ain't what she used to be, huh?

Marco: Oh, dude no, not anymore. The body doesn't do what the mind says do anymore. Mind is still great. The body isn't so good. I'm thinking of putting a group together, a group of people where I'm just going to give them what's inside my head. I'm going to be sharing my knowledge. I don't know how it's going to be done. I'm just putting it out there. I don't know. We'll figure it out. Anyone that wants to learn what's in my head and how I do the shit that I do, how I come up with all of this crap that's inside my head, I am going to be willing to share it. Before I go on, I don't want to go with all of this stuff that I have inside my head because it'll be a waste, right? It's just a way to …

Let's get some people who really know their stuff, who want to know more and who want to just knock the shit out of Google because you know what I say man. I love saying it, but I'll keep it to myself. You know how I feel about that. I think that's what I have.

Bradley: Are we going to try to do that webinar on Monday the 13th I think you said it was?

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Marco: Yes, I don't know the time yet.

Bradley: Okay. We'll have the time and everything set up for next week Wednesday guys and we'll make sure that we post the link during next Hump Day Hangouts for people to sign up. Plus you will probably email it out and shoot it out through social media and all that kind of stuff as well.

Marco: Yeah, absolutely.

Bradley: When Marco says he's willing to give away the farm, that means be there. Clear your schedule. With that said, what other announcements do we have? Anything?

Chris: Something about the course that you can pick up if you pick up Video Powerhouse?

Bradley: Oh, yeah. There's a video prospecting or Vmail prospecting, video email prospecting course. Guys, we've talked about this on Hump Day Hangouts on several different occasions and I had an old course that I had put together years ago like literally I think back in 2012. It's five years ago. That was dated and it was for another company when I was doing branding services with two ladies for realtors. Anyways, I updated it recently for the Video Powerhouse launch and you can purchase that inside of Video Powerhouse right now at a discount. It's been updated like I said just I think two weeks ago. Yeah, two weeks ago is when I recorded it and updated it.

I think after the launch I'm actually going to go back into the course and beef it up a little bit more and even give some real world examples instead of like just being training. I'm going to do some case study essentially type training videos after the launch is over because we'll probably raise the price on that Vmail prospecting course as well. It's a really good course. We've had a lot of good comments on it already. You guys can get the free version that is dated if you go to BradleyBenner.com/Vmail, but again the updated version which has some new things in there that weren't in the original, that you can get through Video Powerhouse currently.

Then again once the launch is over, within the few weeks I'm probably going to go back in and add some additional training to it to show some examples of like what a prospecting video would look like and that kind of stuff. I highly recommend that you check it out because any of you that are doing client work, I know the worst part for me for client work was to initiate the conversation. I hated cold contacting. I absolutely hated cold contacting. I found a way to use video based emails to get through to the business owners in a unique way and that usually would generate or at least initiate a conversation. I would get as much as three or four out of every 10 emails that I would send out. I would get a response back from three or four of the people that I would send it to.

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I typically tend up closing about 60 to 80% of them. I would get between two to three closes out of four. If four people responded, I would get two or three people closed into some sort of job whether it was SEO or social media or an IFTTT network or whatever. I highly recommended that you check it out if you're doing client work. If you hate cold contacting which is what I hated more than anything, then that's a good course for you. Do we have anything else or can we get into questions?

Marco: Let's get to it.

Bradley: Adam is muted, but Adam showed up. Hey, Adam. All right guys. I'm going to take the screen and we've got some good questions already. Give me one moment. You guys tell me when you can hear me again. Hello? Can you guys hear me?

Marco: Yup.

Best Approach For Ranking Videos And Links In A Campaign

Bradley: There is some odd delay with this jam session room whatever when we take the screen. All right. Wayne and all his memes. Thanks, Wayne. We certainly appreciate it. Love laughing at these, but we had a question. I guess for whatever reason the comments were closed on the event page for a couple of days. Jay Mystery was wise enough to post a comment on the photo. He found a way. Where there's a will, there's a way. Here's the question from Jay. He says, “Hi, guys. I have a question about ranking videos and links. I've seen a strategy where you can create say 300 unique videos, optimize them and create a playlist. In the description of each video there is a link to the previous video and unique Google shortened link.” G+ link has 404. I don't know what you're talking about Chris.

Sorry. That should be the link. I'll click on it and see what happens. Works for me. Not sure what you're talking about Chris. Anyways, all right. “Optimize them and create a playlist and in the description of each video there is a link to the previous video and unique Google shortened link all pointing to a Google Doc. In the Doc there is one anchor text link pointing to a website. Five videos are uploaded each day until the end of the campaign. In your opinion, would this be a good strategy to increase the rankings for a website and also could this be used to point the link in the Doc to a video playlist to rank videos?” I'm going to let Marco answer that, but it sounds like a sound strategy. What do you got to say about it Marco?

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Marco: We're using something very similar to this or I've used it. If you can create 300 unique videos, good luck. It's a massive undertaking especially … If you're going to do it, make sure that you do videos that are going to convert, not just spam videos.

Bradley: Yeah.

Marco: Make this worth your while if you're going to put in this much time, thought and energy into something. Because the real benefit is going to come from all the traffic and everything … All of the benefits are from YouTube because you're doing everything in there. The description in each video is a siloing method that we teach in the YouTube Silo Academy, isn't it?

Bradley: Yup.

Marco: I forget which one.

Bradley: That's it.

Marco: It's exactly what we teach. You put a link to the next one in the description and then yeah. Using Drive guys, that's what RYS Academy is all about. That's the foundation. That's where we do all our dirty work. You're going in there in the belly of the beast. You're protecting yourself and then you're feeding off of Google's narcism where Google of course is going to give preference to its videos, to its files and folders and to its users. They say they don't, but that's bullshit. We know they do. Whether it ends up increasing the ranking of the website, I'm not sure. You'll have to test. Maybe the pages where the videos … If you embed the videos in individual pages, if you decide to embed the … I'm not going to go there.

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I'm not going to give away everything. Of course, these become perfect spam points. These become perfect spam points back towards a video channel, video playlist and the videos themselves. This looks really, really good. Anytime you use Drive, it's a sound strategy.

Bradley: I want to agree or cosign what Marco just said about videos that convert guys. The days of just using pure spam videos for traffic generation or for conversions especially are pretty much gone. You can still spam to kind of test things, but they don't convert or the conversion rates are terrible compared to videos that are done correctly. It's because people become conditioned to not react to spam, right? To ignore spam. You got to think about typical internet users. Not us. We're marketers, right? We're so called experts. The typical internet user, they're becoming more sophisticated or more savvy. The kind of stuff that we could do three years ago and still generate good results with is not working so much anymore.

I'm not talking about like SEO tactics. They still may work just as well or better or whatever. I'm talking about what your intended goal is. Whatever your conversion goal is, unless you've got a compelling message now with a decent quality video, then a lot of the times people are going to ignore that shit and go right to the next video. The next link in mind which could be a video, another Google listing, whatever, my point is is a lot of people will immediately ignore spam. Now of course, that's not always the case. It's a lot more common now for that to happen. I take the time now to really make sure that I work on creating videos that are much higher quality.

In fact, we've got a Masterclass webinar following today, the Hump Day Hangouts, to make up for last week since we didn't have Masterclass last week. Adam and I were in Dallas for the Click Funnels event. I'm doing a YouTube case study. That's what I'm going to be showing today and announcing that. I'm creating and it's using the YouTube silo method and SERP Space in Video Powerhouse. It's pretty much the two primary methods I'm going to be using for ranking these videos in this case study. Every single one of the videos in the silos that I'm creating are going to be like high production value videos. In other words, videos that I've actually … They're not spam. It's not like taking one video and just changing the file type.

I'm actually recording different videos for all these different keywords in the silo that I'm building out. Yes, it takes more time, but my point is I would rather do it right the first time and have it not only get the videos ranked, but have them convert so that my work is done unless you're doing it specifically for testing purpose. I'm not even testing this niche because it's a niche that I'm in already for one of my projects that I'm working on. I'm not even testing it. I'm just going out and it's pretty competitive for some of the … I mean it's very competitive for some of the keywords I'm going after, but that's why I'm using the silo method.

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I'm recording all these good videos and it's going to take me several weeks to complete this project because everyone of those videos are going to be genuine videos, like original unique videos. Not just like file type or encoding unique, I'm talking about like a new script for every video. That kind of stuff. It's going to take a lot of time, but it's going to … Provided that I can rank it which I'm quite sure … Rank many of the keywords which I'm quite sure that I can. They should convert well. They should produce a lot of traffic to the project that I'm pursuing right now. My point is guys, take your time. Go through.

If you want to test with spam, that's great. Do it, because then you can identify the low hanging fruit that you can rank for quickly and easily, but then go out and create or have videos created that are going to convert with a more compelling message and also just aren't spammy, right? Then go back and target those keywords that you've already identified through testing. That's my point is that you'll get a lot more … I don't like rework and I don't know who does. I guess the [inaudible 00:16:11] guys do, but I particularly don't like to do stuff just to find out that they're not converting and I have to redo it or that I get my channel terminated because it was spam. Does that make sense? All right. Cool. That was a great question Jay and thanks for helping Marco.

First Page Domination Technique

We're going to move on to the next one. Scott's up. This is his question. “There was a first page domination technique where you point lots of GSA links to a high domain authority social media property like Facebook or FourSquare, et cetera, to rank for a targeted keyword. Does this technique still work? If no, what can I do to achieve this result? Thanks, Scott.” Well, Scott, I mean it depends. Sometimes you can still do that. It's not as easy as it used to be. Two, three years ago yeah, you could do that. I mean it was like clockwork. You could just take a high domain authority.

It varies by the way guys for keywords. What I would suggest that you do is whatever kind of keyword it is that you're trying to rank for is go search in Google for that keyword and related or very, very similar, closely related, what Google would call close variants, and just do a survey of the top two pages. Page one and two of Google results and take a look and see what kind of Web 2 or citation type properties are ranking. You should see a few of them that are common across all the search terms that you're looking at, right? Those are going to be the ones that you're going to have the best or most likely be able to rank using a method like that.

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Now I haven't done any pure spam ranking on anything like that in probably a year or a year and a half, so I'm not 100% sure if that still works. I can assume that it doesn't work as well as it used to, but I guess … Marco, you've been testing with a lot of different link types right now. What are your experience with that right now?

Marco: Let's see. Just last week we hammered something with a million GSA links. Just a couple. It shot it to number one. We're talking about a very competitive term in a very competitive niche in a metropolitan area with … I think it's over a million people in that area. I'm not going to say where because I don't want anyone going out looking and trying to reverse engineering what I'm doing and then taking credit for it. I have a master chemist. I have the mad doctor Gary Kerwin and then I have someone else that's just an awesome spammer. We're all getting together Wednesdays and Saturdays and this is why my back is the way it is because I'm spending just way too much time in the lab trying to just mess with Google, but it works if you set it up the right way.

Bradley: That was my question. That was kind of what I was getting at. Now I know what we're doing with Google properties, but what about other Web 2 properties? Have you tested any of those recently?

Marco: Yes, we are. In fact, we're in many where you get a no follow link by default. Well, we can get do follow links out of them. That's coming guys. I told you. I'm in the lab. Look for it August of this year. The way that I'm going to celebrate the two year anniversary of the original release of RYS Academy is by coming up with something better if that's possible. I went in the lab with that in mind, making something better than RYS which is by far the best ranking course there is right now. You can go in. If you go in and you follow the trending to the letter and you apply it, you will rank period. Anyone who doesn't feel like putting in the time, don't bother giving me your money.

I'll gladly take your money, but then you're going to be angry that you spent all that money and didn't get results and then it turns out that you didn't what you were supposed to do.

Bradley: Yeah, like the Facebook group comments is, “I'm not getting results.” Then we go look at it and well, that's why. You didn't follow the instructions. Scott says, “Where you point lots of GSA links.” Scott, there's your answer. Yes, it works as long as lots equals 1 million or some ungodly amount of links like that. Very cool. Again I do recommend those Scott. Seriously go look at … You just listed Facebook or FourSquare. I understand those are just examples, but take a look at the keywords that you're actually … The niche that you're playing. Look in the neighborhood that you're playing in and take a look at what the properties. You should be able to determine a handful of properties that consistently appear on page one or two for close variant keywords in that particular industry.

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Using A Drive Stack In The Same Drive Account That's Running The Network For A Branded IFTTT Property

Those are going to be your best bets, okay? Martin's up. He says, “Howdy guys. First up, keep up the good work. Loving this stuff.” I'll plus one that. “A few questions if you don't mind. Number one, I have a branded IFTTT network.” Guys, I think we're going to start calling them syndication networks. If you didn't notice, we rebranded everything and there was a reason for that. I'm going to read it to cover our ass. “I have a branded syndication network for a company. Is it okay to use a Drive stack in the same account Drive account that's running the network, but in a separate folder as a legitimate company would have this kept all in one Drive anyways?” Yeah, you could. Martin, you certainly can.

Here's the only reason why I recommend against doing that because if at some point Google decides that what the nasty stuff we do with Drive is … They don't like it anymore, then they could potentially levy a penalty against the company or the account owner, right? I don't know that that's the case, but I always try to reduce my exposure or eliminate my risk all together if possible. That's why I recommend … It doesn't take a lot to set up another Gmail account. You can create the Drive stack under the new Gmail account and then add your client, the business, the company, as a page manager or Drive manager or share the Drive folders with the original Gmail account.

Then that way they can still access those Drive folders and files from their account, but it's owned by a persona account. I recommend doing that because it covers your ass. In other words, if something were to happen down the road and Google says, “Anybody that's spamming Drives or using Drive for SEO purposes or whatever is now going to get smacked or slapped or whatever,” then it wouldn't affect the actual company account. It would affect the persona account because that's the Drive folder owner if that makes sense. That's what I recommend is always try to mitigate your risk as much as possible Martin. You certainly can do it the other way, but just know that there's a risk involved there if potentially Google decides that that's going to be an issue.

Additional Personas With IFTTT Networks That Share Content From A Branded T1

All right? “Number two, can staff members for the business essentially become additional personas for their own IFTTT network that shares the content from the branded tier 1 with other content from RSS mashing? The status contribute as the tier 1 branded network when the interlink process is done.” You can Martin. That's something that you actually can do because … In my opinion it would have to be a clear association between the other tier 1 networks with the company. In other words, it would have to be listed on all of the interlink properties and such. It would have to make a clear connection to the actual company. I certainly would recommend what you mentioned you would already do, adding additional content to those persona networks.

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I say persona networks because they're not actually branded networks, but they could be real people networks. They don't have to be fake persona networks. Yeah, that makes sense. As long as there's a clear connection to the actual business entity from the branded network and if you're what I recommend as absolutely publishing additional content to that, I don't recommend publishing other content to your tier 1 branded network. We advise against that because we want to keep that as like the golden frame, right? We want all of the content on the branded network to becoming specifically and directly from the money site and the money site alone, right? You can use curated content on the money site, but it's still being published from the money site.

On any sort of like person based supplementary networks or supplemental networks, then I would absolutely have additional content because that would be logical and natural. Think about it guys. Most people don't just share content from one source over and over and over again, right? Brands do it, yes, but people don't because people generally have interest in things other than just one company. They'll share content across their social media properties from various companies, various topics for that matter. It's content from other sources. That's what I recommend that you do. You seem like you've got a good handle on things already Martin, but yes, I can say that that's a good strategy. Okay? Just keep those things in mind.

Ranking A Video Optimized For A Single Keyword Branded Term

He says, “Cheers guys. P.S. going to be using your RSS masher affiliate link just to share some love.” I'd plus one it again, but I can't. Thanks Martin. Damon's up. Damon says, “So I have a single keyword branded term for a video used to rank for. A single keyword branded term a video used … Used to rank for. For years it completely dropped off, but the video still ranks for the branded term plus location or the branded plus apartments, et cetera. I added some video SEO mojo and the two plus word terms ranked higher. Added five high authority safe links and those keywords ranked even higher. Still not ranking for the single word term.” Single word terms. I don't think I've ever even tried to do that. That's got to be tough Damon.

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“Just purchased 20 expired high DA Tumblrs and daily I'm adding either embeds or images and anchor texts for the branded phrase. I also bought 22 SERP Space links in the real estate niche. Still not ranking for the main term. For years the main term was ranking and I need to get it to rank again. I am baffled as to what happened. My next steps are update the content, hasn't been updated in years, add a hashtag and the NAP and run a press release with the NAP in it and modify the video date.” I remember Chris I think noticed that old rankings of websites of the embeds were capturing old dates and tanking the rankings. Yeah, what Damon's talking about was doctor … I thought it was Gary. Yeah, I think it was Gary that …

Dr. Gary that actually was talking about that in the Mastermind. He did some testing on that. It wasn't until he and others reembeded the video with a new embed code or change the date that the rankings resumed. Testing everything. So far no bueno. Any recommendations? Hell no. Don't do that. The channel is well aged with plenty of videos too. No, I mean it sounds like everything you got going on Damon is sound.

My first go to thing now is if I've tried every SEO trick up my sleeve and I can't get a video to rank where I want it to, then the next thing that I always do and I know you're aware of this Damon is I set up ads, YouTube ads, and start driving traffic through there especially if it's a local keyword that you're targeting because you can set the geographic radius or targeting, right? Geotargeting. You can get clicks from local IPs and that has a huge effect on local video is getting clicks from local IPs. Here's the thing, if it's local which it sounds like it is, maybe it's not, but if it is local, then usually with YouTube ads you can go really broad with your targeting as far as topical or interest targeting.

I don't even use keyword targeting. I would just use interest based targeting, right? I do that specifically because I want more clicks from local IPs. That's all I'm really caring about. I don't care if the clicks are coming from relevant traffic sources or not at that point. I'm looking for clicks from local IPs. I'll set my interest target … I generally won't even use keyword targeting. I would just set radius targeting and then use interest targeting. You can use something like afinity audience targeting, but that's really, really broad and you'll get a shit ton of clicks very, very quickly so you'd have to set your budget fairly low for that. You can get more specific with interest based targeting.

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It ends up that it's somewhat relevant traffic as well as just locally relevant, geographically relevant which should help.

Marco: I'd like to ask him a question. I'd like to ask when he says that he bought 22 SERP Space links in the real estate niche, does he mean that he went into our Video Powerhouse embed network?

Bradley: He probably bought domains. I'm not sure, but he might have bought domains.

Marco: Because nowhere in here do I see that he's even tried the embed root.

Bradley: Well, he should.

Marco: Yeah. If he does go with … Sorry. While I'm thinking about this, if he does go with the press release which I saw that it's in his plans, try a press release service that will allow you to embed a video. You might have to pay a little bit more. You could use the term that you're looking for in the press release and you can mitigate the branded anchor text with everything else that you're doing to cushion it. I don't know if that make sense. Well, besides RYS Academy of course, I don't see how if it's local and you're not doing the map and the iframe stacking and all that stuff that you can do in RYS Academy, I don't see why not.

Bradley: That's the other thing Damon. Definitely again I said after all SEO tricks were used up. That includes definitely do a Drive stack for the video too because that's very, very powerful as well. Then you've got all those Drive files that you can just hammer and just push all the juice that you want to that one video through the Google files. Cool. Let's see. I think I get you Adam.

SSL Certificates For Websites

Justin's up. “Hey, guys. Justin here. Let's get right into this shit. Justin. SSL certificates. Should I always use one of my site?” I would say now if you're building a new site, yes.

For all sites going forward, I don't recommend going back and swapping or adding SSL certificates to sites that are already existing unless you're collecting sensitive data on the site in which case it's pretty much a requirement or a necessity now. For standard just opt-in or contact forms and that kind of stuff, I don't think it's necessary. I know they've been pushing it and it's becoming more and more. I'll be honest with you. It's a real pain in the ass switching old sites over to SSL. It can cause a whole bunch of problems and I always just end hiring somebody off of Upwork to handle all that shit for me because I don't want to do it. I've tried to do in the past and it's just a nightmare. It's a headache and I don't like dealing with it.

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All sites going forward guys, there is a lot of hosting providers now that will … As kind of like an incentive for you to come sign up will give you free SSL certificates. One of them that I'm using for one of the affiliate projects that I'm doing a lot of work on right now is WPX Hosting which was formerly Traffic Planet Hosting. Terry Kyle. It's his hosting service. It's more expensive than your average hosting service, but the servers are way better. He doesn't overload the IP blocks and you get free SSL certificates and at least there was a promotion. I don't know if it's still available. You get free Mac CND, content delivery network setup. Again I don't know. That was a promotion going on a couple months ago.

I don't know if that's still available, but he does offer free SSL certificates which is awesome and their support over there at WPX Hosting is amazing. Now typically I recommend using Liquid Web, but you have to have a VPS or a dedicated server. Now with Liquid Web they don't have shared hosting anymore. If you can afford it and if you're going to be doing a lot of client work, I recommend getting your own VPS because then you can charge your clients for hosting, right? You can make money off the hosting literally and have everything on a dedicated server or a VPS with your own dedicated IP and that kind of stuff. That I recommend doing if you're going to be doing a lot of it.

If you're looking just for like shared hosting and tried to keep your cost down, I still recommend going with a better host such as WPX Hosting. Again Terry Kyle's hosting solution. It's very, very good. I'm using it for one of my bigger projects that I'm working on right now and I'm really happy with their support and everything. You guys have any comments on that before I move to the second question?

Marco: No, I think that's perfect.

Best Starter Package For GSA/FCS Link Package From Serp Space If You Have Two Full 2-Tier Networks

Bradley: “Number two, If I have two full 2 tier networks, what would be the best starter packaged GSA, FCA or I guess it means FCS link package from SERP Space? I'd like to start with the smallest package, but I'm not sure which network ring or properties I submit to you guys.” I would go with a branded tier 1 network. That's always the standard operating procedure, right? That's what I would do. Once the networks are built and I get some seed content published, what I call seasoning the network, right? Two or three posts out from the money site or videos from the YouTube Channel, then I will go back and send it over to get links built.

If you're doing it all at once, like if you order the network and then … Apparently you've already got them, but if you're ordering a network and the upgrade for the link package, that's fine. What I recommend that you do is have some content ready so that when you get the delivered network, that you can go ahead and publish a few posts right away. That just helps in my opinion. I like to try to get a couple posts on the network before I have a bunch of links built to it, but again it just depends on what the timing is for you. Always start off with your branded network guys for that because that's ground zero in my opinion, right? The tier 2 networks is great if you have the money or the time or the resources to build links to the tier 2 networks.

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Go ahead. I always start with just the tier 1 networks and see what kind of results I can get from that. I don't generally have my tier 2 networks like links built to them unless I need it. I always start with a branded network first, see what kind of results I can achieve. If I need addition power, then that's when I'll go back and have the links built to the second tier as well.

Protecting Yourself From SEO Clients Who Chose Not To Continue To Pay

“Number three, protecting yourself.” Guys, by the way just a reminder, we don't generally like people posting this many questions in one post guys. It's only because it's not fair to other people. We'll go ahead and run through these very quickly. “Protecting yourself from clients who chose not to continue to pay. I've read that this is unethical and some SEOs are against it.

I am not and would like a brief description of how to set it up. Let's say your client's domain is XYZbuilding.com. Is it easy as setting XYZbuilding.info and using a redirect plugin to point to their site? All links will be built to the .info. Do you use Pretty Links WordPress plugin to accomplish this? Which plugin do you prefer for redirects? Does this have any negative SEO consequences?” I don't think it's unethical at all. I really don't. I find there's nothing unethical about it. Because first of all if you're doing client work on their domain to begin with like for example citation building, content marketing to a syndication network, all of those links are going to be built directly to the client's domain.

In my opinion, they're getting all the stuff that they're paying for. What I like to do is set up my own redirect domain for all external links that I build. What I mean is separate and apart from citations, press releases and content marketing distributed via the syndication network. All third party or external links that I would be building I like to build through my own domain because it protects me guys. Here's the thing, again if you don't … If your client decides that they need you anymore because somebody from India called them and said that they can do the same thing for $99 a month, well, first of all, good luck. Second of all, let's say that they drop you for that. You can remove the redirects and now you have a domain that at least has some inherent authority.

It's got some links built to it. Why not? It's your work, right? it's your work. You're still providing them with what they paid for as far as building links direct to their domain through the other methods that I just mentioned. For all external link stuff that you've gone out and put your hard time, your effort into finding the link placements, purchasing them, whatever, getting the links, why not have it go through your domain? That's all. It's very, very simple and I don't think it's unethical at all. What I think is unethical is when a client decides that they don't need you anymore after you've got them ranked. That's what I think is unethical. That said, yeah, you can just use a redirect plugin. It's very, very simple.

You could do a htaccess. You could also setup … If you're comfortable. I don't. Typically I end up contacting the host if I need to do a bunch of stuff in htaccess or I'll contact one of my partners that's better with that stuff like Chris P. I leaned on him a couple weeks ago for some of that stuff as well. You can do it also in cPanel. The easiest way is just set up a WordPress site on your .info domain in this case and just do a one-to-one ratio. For every page on the money site, you make a similar page on your site. In fact, what I've done in the past is clone the client's site. Then install the clone on my domain and then set up a page by page redirect. You can do that with Simple 301 Redirects. That's the plugin name. Simple 301 Redirects.

They have a bulk 301 redirect add-on. It's just an extension or a plugin add-on that you can … It's free. You can add that on in WordPress. By the way when you do Simple 301 Redirects, just search for that in the plugin repository, it will come up right next to it from your WordPress dashboard I mean. It will come up right next to it. You can click on that and then you can use a spreadsheet which makes it super simple. All you have to do is … You can go to the site map of the money site and extract all the URLs from the money site, from the site map I mean, put them in column A and then put in column B all the … Excuse me, put them column B which would be your destination URL.

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Then in column A you would put the slugs from your .info domain. It's very, very simple to do. It's pretty self-explanatory. It sounds like you know enough that you probably don't need anymore explanation than that.

Marco: If I can add something to that.

Bradley: Please.

Marco: He's new, right? I can understand where he's reluctant in negotiations. He's not that skilled. As he goes into this, he's going to have to learn to try to control the YouTube Channel. Try to rank his own videos and add the client's phone number on the YouTube so that the phone rings through to the client, but the video is yours. This way if anything happens, you just swap out the phone number to the competitor, right? Control the channel if you can. Control the phone number because you need to check what's ringing through, what's being said, what's going on especially if you're doing lead gen. It all depends on how you end up negotiating the deal.

This is where you have to become skilled also as a salesman and try to leverage your power and what you can do so that you can maintain as much control as possible. You never want to give up control to the client completely because then you're at the client's mercy.

Bradley: Yeah. Here's the other thing guys, if you happen to use your own channels to rank other people's videos which is fine and I recommend doing that, don't … If somebody contacts you and says that they or whatever. You're out prospecting and a client has a video and they want you to rank it, tell them fine. You're going to rank it on your channel. You download the video and you upload it to your channel. Your networks, your syndication networks, all the link building, everything is going to benefit your channel. If the client boxed it out or you catch any resistance from that, then say, “Fine. I'll absolutely rank your video on your YouTube Channel, but it's going to cost this much more.” Have two pricing structures.

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One which should be your normal pricing structure for requiring the video to be ranked on your channel. That way all the SEO work you do benefits your channel, right? They still get the benefit of the traffic and the rankings. Most clients don't give a shit about that, about whether it's on their channel or not. All they want is the results that it can produce. Sometimes occasionally you will get somebody that will question why you want it on your channel. By the way the answer to that is because I have a channel that I have SEO to the hill that has a lot of inherent authority and I'm able to rank videos very, very quickly.

If I have to try to rank on your channel which has little or no SEO done to it, it's going to be an enormous amount of work relative to what I've already done. It's going to be a huge amount of work. Sure, Mr. Client, Mr. Business Owner, Mrs. Business Owner, whatever, I can still do it your channel, but it's going to cost triple or whatever it is that you decide. Make it to where once you spit that number at them, they freak out and say, “Oh, no. We'll just go with your channel. We'll go with option A.” That's the way you get around it. I've never had a client say or prospect say, “Okay, nevermind. We'll go somewhere else.” Never once has that ever happened to me.

Building Subdomains Or Use Silos To Optimize A Website Locally

It's an absolute requirement to be on my channel or else I'm going to charge them double or triple what I would charge normally. All right? Guys, man, this questions a lot Justin. I'm going to try to run through very, very quickly. I'm going to keep these very short. “Just acquired my first client. Would like to be able to expand his site surrounding in a town, cities. Should I accomplish this by building on subdomains like Masterclass teaches or would this be better to silo a city service post as he is just one brand name?” That's going to be up to you Justin. I prefer the subdomain method. It is more work because you have to set you separate WordPress sites for each. I prefer that method myself. You can do it on one site.

You can use just categories and pages and posts. Basically you can silo the site out and accomplish the same thing. The reason why I like to use subdomains though is because a lot of the times we black hat our dresses. We do stuff that's not inline with the terms of service. If one of my sites were to get penalized, it only will affect the one location, the subdomain that got penalized as opposed to if you do it on the root domain and something happens, then your entire site will be penalized. You end up losing the traffic from all of those various locations. Again just like I mentioned earlier to Martin, I try to mitigate my risk as much as possible. That's why I'm willing to put in the additional work and set up separate subdomains for each location.

Link Building For Lead Gen & Client Sites

Again it's up to you how much risk tolerance do you have. That was the word I was looking for. Tolerance. “Number five, what would you do differently with client sites first lead gen of properties as far as link building? You said that you were very aggressive with lead gen sites, so what would be some of the things you do differently?” Well, with lead gen sites because they're mine, I'm not as worried. I certainly don't want to catch penalties on my lead gen sites. Like I mentioned, I hate rework, but I am certainly more aggressive. I haven't done it in awhile now, but I used to use SAPE links all the time to my own lead gen sites.

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I would run them through a 301 redirect or to a 301 redirect and then to a buffer property like one of the syndication network properties or something like that. That's all I'm saying. I will do more external link building outside of the methods that we teach for safety which is pretty much all the methods we teach are generally for long-term effect and for safety reasons. A lot of the stuff that we don't teach because it's more risky and we don't want anybody coming back and saying, “Well, you told us to do this,” no. That's why we don't talk about that stuff that much other than in Mastermind and we disclaim right off the bat that this is stuff that could get you into trouble, right? With lead gen sites, I'll do a lot of the stuff that could get me into trouble.

I still try to reduce risk as much as possible. I just use additional third party link sources if that makes sense. I'm faster. As far as link velocity, I'll increase link velocity which means I'll build links faster, that kind of stuff. I'm just more aggressive with my lead gen properties because they're mine and because if it goes down, I can build another one very, very quickly, but I don't like rework so I try to prevent that from happening. Yes, the coolest guy in coal pepper. That's funny.

Indexing An Expired Domain

Jonathan says, “I set up an expired domain over a month ago and posted some articles from …” This question, I read through this already earlier. He's having indexing issues.

Jonathan, what I would recommend doing is first of all, you can do a few things like and I mentioned this before, but if you have a Twitter account that is active, tweeting … A genuine real Twitter account or if you know somebody that does, tweeting a link will bring the bots come crawling very, very quickly. That can sometimes help things to get indexed, as well as Google Drive files, right? Put a link a Drive file. Set it to public and a lot of times that will help it to index as well. Keep in mind because you already submitted it to the search console submit URL feature, that's … A lot of the times it just … Let me explain guys. The project I'm working on for the Masterclass case study which kind of like … That's an ongoing project for me now.

Anyways, the domain that I'm using caught a manual spam action penalty over a year ago because I was spamming the hell out of it with ATM lead gadget style … Mass page generators type sites. I caught a manual spam action penalty. Cherry Domain though. When I revived this project a few months ago which became the Masterclass case study that I've been working on for the last few months, I wanted to use that domain because it was an awesome, awesome domain. I went ahead and had a whole new site built. I actually hired a third party company to build the site and everything. It had original content and all that. Then I went back to search console and submitted a reconsideration request and I got it approved.

I got it accepted, but it took like four or five weeks before it indexed which was a pain in the ass. I just did the same things that I just mentioned to you. I submitted via URL, excuse me, the URL submitter search console. I submitted the site maps. I tweeted it. Obviously I was posting content and it has a syndication network around it so that helps a lot as well. I also had a Drive stack created and that usually helps. It took like I said I think it was four or five weeks before the first link indexed at all from the site. It was really, really slow to start indexing. I just checked it yesterday and I think there's 11 or 12 index links now.

If it's a site that just for whatever reason isn't indexing, you can do the things that I said and just be a little bit patient and see what happens. If it still hasn't indexed after doing some of the things that I just mentioned and just being patient and I know you said it's been two and a half weeks, then I'm not sure what you can do there except for replace the domain which kind of sucks I know. Any comments on that Marco? We only got like five minutes left and we got a lot of questions left.

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Marco: No. No. No. No. I totally agree. Let's just push on.

Bradley: All right. Cool. Another meme from Wayne. Van says, “Hey, Bradley. I have two questions I want to ask today. What is the name of the microphone you are using?” This one is the Blue Snowball. Blue Microphones. It's the Snowball. I love them. This is the second one I've had. The only problem is occasionally the connection in the back gets loose and when it does, it will create popping sounds while you're recording audio and it sucks especially if you don't know that it's doing that until after you've recorded a one hour video or have done a webinar and then you listen to the replay and it's popping and it's like, “Oh.” That's the only, only drawback, but I really do like the mics.

Driving Traffic To Your Affiliate Link Using Youtube Ads As Affiliate Link Is Prohibited To Use As Landing Page

“How do you drive traffic to your affiliate link using YouTube ads if an affiliate link is prohibited to use as a landing page?” Set up a bridge page. Set up your own landing page Van on your own domain. Put all the Google AdWords compliance stuff that you need like an about tab, contact information, privacy policy, disclaimer, terms of service. Put all those links on there. Primarily make sure that you have the business name, the contact information right on the landing page. You can do it small at the bottom. You want to set up your own landing page that you drive traffic to. From the landing page, you can send people to an affiliate offer, but you have to be careful about that too. You have to provide value on the landing page.

It can't just be literally like a landing page and a video and affiliate link. You might be able to get away with that. In fact, you can get away with that, but AdWords campaigns will be manually reviewed from time to time. If a reviewer determines that they don't like that, then they'll suspend your site down the road. It's happened to me many, many times now. My sites get suspended all the time in AdWords guys, but it's usually something very, very small. We had a question about this. I don't remember. One of our groups. We had a question about this recently. I always recommend just calling AdWords. Every time I get a site suspended that's the first thing I do. I just call AdWords up, AdWords support and I ask them.

Can you tell me what it is because they'll send you an email, but it's so vague as to what it is that … Most of the time it's so vague that you don't know what to do to fix it. I just call and I have somebody literally talk me through it over the phone and take a look at it. Most of the times it ends up getting sent up to the higher level. Then they end up reinstating the site or they'll send me more information. Sometimes even with screenshots and say, “This needs to be corrected blah blah blah,” and I'll correct it and then I'll resubmit it for reconsideration and I always end up getting them approved again. There's only one site, funny enough, BradleyBenner.com.

That's the only site that I have not been able to get unsuspended from AdWords yet and that's because I was doing like a lot of like just shitty affiliate offers on that which was for testing purposes which I shouldn't have done on my own domain, like my own name domain, but I did. Anyways, yes, set up a bridge page.

Optimizing Images In Instagram & Imgur

Next, Edward says, “Bradley, should I optimize input of properties? All photos that will go into Instagram and Imgur.” Imgur I would say yeah. Instagram I have no idea. I've never done a damn thing on Instagram, Edward, so I really don't know if that makes any difference at all or not.

Essentially for optimizing you mean adding metadata and stuff like that? Typically if I'm going to be uploading image files to anywhere, I optimize the metadata. Any comments on that guys? Yeah, Adam, I saw the warning.

Marco: No, let's move on.

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Bradley: Tom says, “Hey, guys. Since there is no way to add info to the video and reupload it without changing the URL, do you suggest not ever adding a phone number directly in the video?” Tom, I recommend using a virtual phone number. I know you mentioned that that you weren't ready to do that yet, but I recommend that you do because you keep 100% control that way. Okay Adam, I see your message. However, what you could do is you could use an annotation in the video itself. That's what I would do. Honestly, I always just set up my own virtual phone number. It's only a couple bucks a month guys.

If you put in the work to rank a video and it's got a client's phone number on it and Marco said earlier the client decides that they don't want to pay you anymore, you can go in and … You're not able to swap the number if it's actually in the video itself. I'm not talking about the title or the description. You can swap that out. I'm talking about if the video is displayed in … Excuse me. The phone number is displayed in the actual video itself, right? By the way guys if that happens, if you have a phone number in a video and all of a sudden you lose that client or whatever, don't delete the video. Turn it to unlisted.

Because if you've already done a bunch of SEO work to it, you've got juice flowing into the video. If you delete that video, you just literally cut it off just like that. It's gone. All that work that you've done will not benefit your channel at all anymore because that video's no more. It's nonexistent. Don't every delete the video. Just turn it to unlisted. It will fall out of Google's index immediately and you'll still benefit from all the inbound link juice that's flowing through that video that flows back up through your silo if you're using playlist which you should be and to your channel. Anyways, that's it. If you use a virtual phone number, then all you got to do is redirect where the phone number goes. That's what I recommend.

Last part of it is you can use annotations and remembers there's end screens now and all that. You can go in and add an annotation and swap out numbers in the annotation because that's just text that you input. You can also change the end screen, edit the end screen and cards too. You can use cards too. We have to wrap up guys. I got to get ready for Masterclass in less than five minutes. Adam said that somebody was asking … I guess is it Jeff? Something about SERP Space. Guys, if there's problems with SERP Space or anything, just go to SERP Space support. Click on support in there. That's all we can do guys. They're two separate support entities. You have to go through SERP Space support for SERP Space questions or help.

Guys, thanks for being here. Sorry we couldn't get to all the questions. It was a lot. Next week we will … Tell me when you guys can hear me again. Can you guys hear me now? Hello?

Marco: Yup. Yup. Yup. Yup.

Bradley: Okay. All right. Guys, just please do me a favor, next week try not to post five questions in one post because that makes it very, very difficult for us to get to other people's questions. It's okay to post more than one question, but just break them up a little bit please. Thanks for everybody being here. We'll be seeing you in Masterclass in a few minutes if you're part of that. If not, you should be. See you all later. Thanks.

Marco: Bye everyone.

Chris: Bye guys.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 118

By April

Click on the video above to watch Episode 118 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Didn't say it yet.

Marco: Don't talk about Adam.

Hernan: There we go.

Bradley: Hey, everybody. This is Bradley Benner with Semantic Mastery. It is Wednesday, February 8th at 4 p.m. Eastern. This is Hump Day Hangouts episode 118. Wow. We got Hernan on and Marco on with us today. What's up, Hernan?

Hernan: Hey, guys. Hey, everyone. It's really, really good to be here.

Bradley: Marco how are you?

Marco: What's up dude?

Bradley: Adam's not here who typically does announcements, but I know that Hernan and Marco both wanted to tease a couple things or talk about a couple thing so I'll let you jump right into it.

Hernan: Yeah. Well, first off that we're getting close on the VPH, Video Power House launch. There's some really, really powerful stuff going on in there. We will give you guys … Adam didn't allow me to share with you guys the link to actually jump on the list, but I'll try to convince him to actually share the link with you guys next week so that you can jump in. We will have a bunch of stuff going in there. We have training for the guys that are in the list that we are not sharing anywhere else. I think it's going to be pretty cool so that you can jump in the Video Power House. Also one of the things that we discuss on our last meeting in Panama was the possibility of start offering services, in particular traffic services.

Bradley has been diving hard into PPC, in particular AdWords and YouTube. Myself I've been spending a lot of time on Facebook advertising. We decided to go ahead and set up a traffic agency. We are polishing the details and that's going to be available soon. If you guys have projects that need traffic, you can start contacting us and we will give you the details shortly. We're still ironing out the details and that's going to be launching soon as well.

Bradley: We're going to be starting off with Facebook and we'll be adding AdWords, search PPC, as well as YouTube. AdWords for video and Bing search and then probably a few months down the road we'll be in the display network. Well, we'll be using display network for like remarketing, retargeting stuff, but like setting up separate display campaigns will be something that comes down the road. Just to let you guys know.

Hernan: Mm-hmm (affirmative). Yup.

Bradley: Okay? What else?

Hernan: Marco? You want to say something?

Marco: Yeah. Have I mentioned how easy it is to rank in YouTube ever since they tweaked the algorithm to make it more difficult? Have I mentioned how easy it … Should I even be saying anything?

Bradley: Probably not. Not yet.

Marco: Sorry. Okay. Moving on, we're deep in the lab. You guys know that. We recruited programmer, right, Cesar. Most of you guys know Jesson from our Done For You RYS services. He's in there training. We have two master spammers. I am in awe. You guys know that I teach to a whole other level when I spam, but these guys outdo me and I'm impressed. Sometimes when I look at their spamming, literally I want to cry. I'm so happy. It's just so awesome man. The great thing about it, remember how I always say you have to be a master mimic with Google? If you don't have the trust and authority to rank, you have to look like you do so that you can rank. Well, we've accomplished that. I shouldn't say accomplished. Yeah, I can say it. This is the level that we're going to.

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This is what we're going to have available come August. Guys, get ready because it's not just like everyone else does where they just repolish old crap and sell it to you like it's new. You should know better than to expect that from us. It's just something that's so awesome, I can't even say where we are because somebody else will take credit for it once we do it, right? They'll get the training and then they'll put out their own training and say it was theirs. Like they're doing with IFTTT now where supposedly they invented it. I invented Google Drive is what I'm going to come up with, right? I invented Google Drive guys. I'm going to take credit for it. Anyway, enough ranting. Be ready. It's awesome.

We're spamming the crap out of everything and getting just tons of results in some of the most difficult niches that you'd ever imagine. I'm going to leave it at that.

Bradley: I love that you said the spamming is so beautiful that you almost cried. That must be some lovely spam.

Marco: Tears of happiness man.

Bradley: All right. Cool. Well, guys, the only announcement I have is next week, next Wednesday, immediately following Hump Day Hangouts is the IFTTT update webinar. I think it's either number 8 or number 9. Anyways, we got several things to go over next week so just be aware of that. The event has already been posted in the Facebook group. That's where you can find the link that will take you over to the event page for the webinar. Also we have a master class today immediately following Hump Day Hangouts. If you guys don't have anything else, I'm going to go ahead and jump into the questions.

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Hernan: We're good.

Bradley: We're good? All right. Let me grab the screen. Is the audio back now guys?

Hernan: Good to go.

Marco: Yeah.

SEO For Beginners

Bradley: Okay. Cool. Thanks. All right. Cool. We're going to start right at the bottom here. It looks like Vanita is up and she says, “Hi, I'm Vanita from the UK. I don't know anything about SEO. I'm a total beginner. I want to rank real estate and mortgage broker websites. Where can I start learning? I watched some of your videos. Nothing makes sense to me. It's all jargon and complicated code words. If you can help, I'll appreciate it and I won't be able to listen live due to the time differences. Thank you.” Well, Vanita, one thing is we've got a ton of content on the YouTube. That's for damn sure. I see that you say you want to learn about SEO. I don't know. I mentioned this. We did a webinar for new subscribers last week and Marco, Hernan and I did actually.

I mentioned this in that. My strategy has completely done 180 degree shift. I would recommend personally anybody that's new, it depends on what kind of resources you have available. Typically people either have more time than money or more money than time. It really depends on where you're at. I suggest starting off with paid traffic initially now. That's my strategy going forward which would be … I start with Google search PPC or pay per clicks since that's all jargon to you. That's AdWords, okay? Google AdWords. That where you pay for your traffic. What I found is especially before starting in an SEO project, I like to use AdWords now to determine … Find out more data about my market. It's more like discovery like anything else.

It's research and discovery, right? It helps me to identify the pain points, the keywords, the actual search queries that people are typing into Google, where the traffic's coming from, what converts. All of that I can fine tune and kind of get set up and gather data and start fine tuning my sales funnels or opt-in funnels or whatever it is that I'm trying to do, whatever my conversion goal is, right? Excuse me. I can start getting that set up, start collecting data and then I'll turn around and build out an SEO campaign once I've identified the successful terms, the successful keywords and the pain points in the market. You can determine all of this rather quickly with AdWords. Cost you a few hundred dollars in traffic if you know what you're doing.

If you don't know what you're doing, you could spend thousands of dollars in traffic. That's personally how … I'm not starting anything with SEO anymore. Not right out of the gate, okay? Because SEO has become so complicated and so complex unless you're Marco and you're the spam king, but seriously, SEO has become so complicated and so complex and it's difficult and it takes time and you have to be patient. My strategy like I said is turn to paid traffic. Then once I've identified the things that are working in that particular industry or for that project, then I will go ahead and start setting up the SEO portion of the campaign.

Because I only want to spend time and energy and money on SEO work for the terms I already know will be successful because I've proven that through paid traffic. Guys, that's not an old concept. It's new to me. I mean it's a new concept. It's an old concept. It's new to me just because I always ignored it. When I heard other people for years say that same thing, I always ignored it because I was adamant about just using SEO. I was successful doing so. Again, I say for new people that are just starting out, now if you don't have any money to invest in paid traffic, then SEO is going to be the way to go because you obviously would have more time than money to be able to invest, right?

If that's the case, then I would recommend starting with probably video SEO which is typically what I tell people I do when they start off if they're going to start off in the SEO route is to go with video SEO because it's usually a lot easier than trying to rank websites and stuff or webpages, but it depends on what kind of webpages you're trying to rank. Because again that's one of the products that we have called RYS Academy uses Google Drive files which are free to not only rank the drive files themselves, but also to help rank whatever properties that we want. That's a more advanced course, but it's very, very, very effective. What I like about it is you don't have to learn …

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You can use specifically just Google Drive to be able to rank stuff as well, rank the files themselves, as well rank other properties. You don't need to learn everything else like web design and back link building and all that other kind of stuff you really don't need to learn. Vanita, starting off as a rank beginner which is which you're saying that you are, again I would recommend starting with paid traffic if you have the resources available. If you don't, then I would start with video SEO. That said, I can point you to some courses that we have if you want to learn AdWords. Specifically like you said you want to rank real estate and mortgage broker websites, I think those are great for Local Kingpin.

Local Kingpin is a product that we developed underneath one of our sister companies called Mastery PR. Local Kingpin is specifically for setting up lead gen sites, lead generation sites, or sites for local businesses, brick and mortar local businesses. Real estate agents, mortgage brokers, those would work well. They would fit the Local Kingpin model very, very well. Again if you want to start with SEO instead, then I don't know guys, what would you recommend? IFTTT SEO Academy probably.

Marco: I would stay with IFTTT SEO, but if he … I'm not sure if Vanita's a he or a she, but if you're that new, I would say go learn the jargon. Go learn what it all means. There's places where you can learn the terms so that you're familiar with whatever it is that we're talking about and then move on from there. You can do it both, learn the jargon and implement IFTTT SEO Academy. You can also do that the Local Kingpin. I would say real estate and mortgage broker, high competition and he's going to have to pay a large amount per click unless he really dials it in and goes after something with less competition. You'll have to take a look. You have to know your market. You have to know what it is that you're going after.

You have to know where the money is so that you can concentrate. Because if you only have a hundred bucks a month to spend on AdWords which is okay, you can possibly generate a couple of leads from that, but that's all you can expect is maybe a couple of leads from that hundred bucks that you invest. Learn. Learn all you can. Take in all you can while at the same time taking some type of action. Don't just consume information and do nothing because then … When you're done consuming information, you're right at the place where you started except you know more. You know more, but you still haven't done anything. You haven't made a nickel. At least if you start implementing ideas, you can go through YouTube. We have a YouTube training course.

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We have a whole bunch of things that you could take advantage of and try to generate some type of income while you're learning. That would be my advice.

Bradley: One thing I want to add to that because Marco mentioned that real estate keywords and mortgage learn type keywords are typically expensive when you're paying for the traffic. PPC, pay per click, they're typically the competition is high so it's expensive, but so is the competition for SEO in those industries. The competition is high in both of those industries regardless of whether you're doing SEO or paid traffic. It really doesn't matter. Either way the competition's going to be high. In AdWords, all that means is you're going to pay more per click. Your clicks are going to be more expensive.

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Obviously your goal is to generate leads and so the leads, the cost per lead or cost per acquisition's going to be higher because it's competitive and there's a lot of other people typically bidding on those keywords. In SEO, again that's very, very … I know because I've worked with several real estate agents in the past and a real estate broker, an actual Re/Max affiliate. I can tell you that the SEO is really difficult for those as well because a lot of the times you're dealing with … For SEO the competition is the big, big website. Re/Max and Long and Foster and what's … Redfin I think is one of them or whatever. There's a whole bunch of, Zillow's another one, whole bunch of real estate websites that generally take up all the space on page one.

It's very, very difficult to rank with SEO in those industries as well. Like Marco said, you definitely want to find out where the money is because regardless of whether you're doing AdWords or SEO, if you don't know where the money is, then you're going to be wasting both time and money on testing and trying to find out. Personally I like the AdWords route better because I can get to the pain points. I can understand the market a lot faster and then once I understand that market, then I'll put the effort into the SEO like I mentioned before.

Because especially in a competitive market that's competitive with SEO guys, if you try to go right out of the bat and just assume that you know where the money is in the market and start working on all this SEO stuff just to find out three months down the road, six months down the road when you finally get something ranked and it starts generating some traffic, but it's not converting and it's generating any revenue, you just lost three to six months worth of work. Right? Three to six months just to find out that you were targeting the wrong damn terms or that you were in a market that there's no money. That's all I'm saying is I think it's better to start off using paid traffic so you can identify where the money is, what is converting and then put the effort into the SEO.

Again that's prohibited to some people and I get that. You just have to really choose your own battles. You have any input on that Hernan?

Hernan: Oops, I was muted. No, I agree with you. I think this is a complex universe. Again IFTTT SEO Academy I think it's the best way to go initially because we treat … Although we treat some complex stuff over there, I think it's the best way to go. This needs to be taken step-by-step. You learn as you go. We are always saying that you need to be testing. That in my opinion is the best way to learn like honestly. You take a concept that you learn here. You ask your question. We tell you our input and then you go and text and then this works, this doesn't work. That's the best way. The hands-on approach is the way to go in my opinion.

Bradley: Total immersion. Okay. Ed is up and I see that he posted a followup up here under a different profile because I was reading these earlier. Ed's basically saying the YouTube like recipes aren't working for him. Ed, I'll have to look into that. We have the IFTTT update webinar next Wednesday. I've added that to the list of things to check into between now and next Wednesday. I will cover that in the update webinar, okay? I haven't heard anybody else say that it's not working yet so it maybe an isolated incident, but I will test it myself and get back to you on that. Well, again I will cover this next Wednesday in the IFTTT update webinar, okay?

Using IFTTT Network To Post Both Videos And Articles

 

Ben's up. Ben says, “Hey, guys. Two questions. Number one is if for one niche I have a site with a branded network around it triggered by RSS and a YouTube channel triggering a tier 2 network, a 2 tier network, then the Google properties in the branded network around the site, Blogger, Google Plus, Google Plus Page, also used in the tier 1 ring triggered by the YouTube channel so that they would be populated with posts and videos. If for one niche I have a site, are the Google properties in the branded network around also used in the tier 1 ring trigger it?” Well, you can Ben. It's up to you. Look, we've covered this a lot of times. I'm going to cover it again, but I do want to point something out guys because I saw this earlier so I pulled this up. We do have a knowledge base, support.semanticmastery.com.

If you go in there and you click on the IFTTT SEO Academy category, there's pages and pages in here of frequently asked questions. This is one that comes up … It's not 100% exact match Ben, but this is very similar to your question. Right here it says, “If I have a YouTube channel and a branded website, can I syndicate both to the same network via IFTTT??” I just want to point this out guys because I know we have some of the same questions come up almost every week or often enough that we put them in the frequently asked questions section. I just want to point this out that this is a resource that you guys have to get your questions answered so you don't have to wait until Wednesday That said, let's cover this briefly. All right. You can.

I've mentioned this many, many times, but if you have a branded tier 1 network and it's being fed or triggered by your money site which is what I recommend if you are using both a YouTube channel syndication network, so YouTube syndication network and a money site blog syndication network. If you're going to use both for the same project, the same brand, then most of the time what I want to do is put the tier 1 branded network attached and triggered by the blog itself. Then the YouTube channel I will put just persona based rings around that. Tier 1 rings or tier 2, whatever you want, as many as you want because it doesn't matter. There's no footprint issues with YouTube still to this day. That could change at any moment. I don't expect it to, but it could at any moment.

To this day there's no footprint issues with syndicating YouTube videos the way that we have the applets or the recipes set up, but there is with your blog, blog syndication networks. There can be footprint issues especially with 2 tier networks with you're using those. I don't recommend using those unless using something like RSS Smasher or if you want to go through the additional trouble of related content feeds, blah blah blah, we've been over that too. Put the tier 1 branded network attached to the blog because you want to benefit your website, your domain, more so than you want to be benefit YouTube because you own that so to speak. You own the website. YouTube's just allowing you to use some space to rent basically a channel on their site.

I always like to push the authority over to the money site if possible. That's why I like to use the branded ring for the money site and then all persona based rings for the YouTube channel. Guys, this is only for if you're going to be using both the YouTube channel and blog syndication for the same brand. You guys get that? Just want to clarify that. However, here's the thing, if you want to have your YouTube channel and your blog trigger the same network, that's perfectly okay to do. It's the same brand, right? It makes sense to do so. What I recommend is a lot of times people will publish videos to the YouTube channel and then they'll take the YouTube video and publish it to their blog and they won't change anything.

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They won't add additional text. They won't change the titles. In other words, whatever the title of the video was on the YouTube channel, they go embed it into a post on their blog and then they use the same title from the YouTube video as the blog post title. Then they usually don't add any content below it or if they do, whatever. My point is what happens is if you do that where both the YouTube channel and the blog are triggering and syndicating to the same network, the same branded network or even just a handful of properties within the same network, my point is is that it will end up looking like duplicate posts unless, unless you end up making the blog post unique somehow versus just the YouTube video.

Let's put it this way to try to clarify this or to make this a little bit more clear, if you post a video or you publish a video to your YouTube channel, then you want to publish to your blog, that's perfectly fine as well, but making more blog appropriate style title and add some additional content. One thing that I love to do is to actually take whatever video it is that I'm going to embed into a post on my money site and have it transcribed, right? Have it transcribed. Any news transcription text is blog post text because now and remember again, make the title more like blog appropriate. When you first upload it to your YouTube channel, it's going to syndicate out to that network with the YouTube title and all that.

Then when you publish it to your blog, if you switch it up and make it unique enough even if the same video is present in the post, it doesn't matter because it's a unique post. Does that make sense? It's a different title and you have additional content. It's not just a republishing of the same video. The problem occurs when it … Because it looks spammy guys. If you have in your branded network basically what looks like duplicate posts because one came from YouTube and one came from your money site and there's very little differences between the two, then it's going to look like duplicate posts on your branded properties which can end up getting them terminated for spam. That's my whole point.

If you want to syndicate from both to the same network, I recommend just switching it up enough on the blog when you republish your video to your blog to make it unique, to make it to where it's not duplicate content anymore. It can be the same video, that's fine, but just switch up the title and add some content, some additional text below the video or in the post itself. That's perfectly fine to do just to let you know. Like I said, that's what I recommend doing guys because you don't want to … Unless you're using it for spam purposes, I wouldn't want to be cluttering up my branded properties with duplicate posts. All right. Number two.

Dominate A Local Competitive Market

“If I am in a local market for lead gen and it's competitive, what is the best strategy for being the dominant player in that market 12 to 18 months from now? Is it just to muscle my way to the top for the primary search term? If so, what is the best way to do that? Alternatively, would you cast a wide net targeting relevant, but less competitive keywords, creating and posting one or two curated post per day. One to two videos per day for 12 to 18 months.” Well, if you're in a really competitive industry, then yeah. I mean again my first go-to strategy now is AdWords like right off the bat. I would start working my way in or muscling my way into the top of the AdWords, the ads pack. That's what I would be doing because again if you're … The primary search term.

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If you already know this market and you know the primary search term has got money in it and you can determine that which by the way we should mention this for Vanita, one thing you can check to see which keywords are … If you see a lot of people paying for ads, so a lot of advertisers for different types … For keywords that you're looking at, then you know that there's money in that niche if that makes sense or in those keywords, right? For Ben, excuse me, Ben, I would be working on AdWords number one because I think that that's critical for lead gen especially now. I think it's absolutely critical, but then I would be focusing on maps too if possible. Now I don't know your situation. I don't know if you have a physical location in this area.

It's very difficult with just small amount of text here to assume everything that's going on for your project specially, but what I would say is maps for lead gen guys. I've got several dozen lead gen sites and I can tell you that the ones that we're just using organic rankings for generating leads have tanked. Like not the rankings have tanked. My lead volume has tanked because there's just so much competition now between the ads and the maps 3-pack that you often have to go pass seven damn listings to get to the first organic listing.

I've noticed for a lot of local terms now guys, I don't know if you guys have noticed this, but for a lot of the industries that I'm in or for the cities that I'm in because I'm pretty much mainly in just a couple industries, I'm seeing a lot more directory sites listed on page one now in the organic section. I'm seeing a lot more of that. They're starting to muscle out the little guys. Because of that, like I said, I would recommend focusing specifically on maps if possible for SEO and I would be focusing on AdWords and maps. Pretty much that's what I would be doing. You guys have any comment on that?

Hernan: Yeah, I think that would be the best way to go. Plus you can have really quick iterations of your website if it's converting. The ability that will give you paid advertising, once you have a proven website, you will be miles ahead of those that are just waiting for them to rank their websites or whatever. Let's say that you need to wait, I don't know, three months for you to rank on the 3-pack or for you to rank on the regular listings, whatever that is, then you have lost three months of potential input on your website. You do not need to wait those three months. If you have traffic coming in and then when SEO kicks in, then you will have version two or version three of your website, et cetera, et cetera. Have that in mind as well.

Bradley: The other part of this that I want to mention is … The second part of this question or the last part of this question when you say, “Would you cast a wide net targeting relevant, but less competitive keywords?” Yes. I would do that anyways. My point is that if you're in a competitive market, it's going to take an SEO strategy, time and patience in order to work your way in or muscle your way in like what you just mentioned. What I'm saying is absolutely always target long tail. Use your blog. That's the whole IFTTT SEO strategy guys is to identify the top level keywords, then find supporting type keywords. The longer tail versions of the keywords, SLI, co-occurring keyword type things, reinforcing supporting keywords that are generally going to be longer tail in nature.

Then start blogging using those keywords. Creating blog posts whether their original or curated content covering those topics using those longer tail keyword phrases as the primary topic of the post. Build silo structure into your site and continuously blog on a consistent and regular basis and you will start to muscle your way into that top level term. You use the blog as your way to build that relevancy and back links starting with just distributing content that's relevant within a proper silo structure. I absolutely recommend that you do that anyways for any SEO strategy you should be doing that.

Why go after the top level that's going to take you months of effort when you can start going after longer tail stuff and get traction a hell of a lot quicker which will also reinforce your efforts to try to rank for the top level term, if that make sense. Guys, I used to go after just the top level terms all the time. Overtime I realized that that was ass backwards strategy. I should be going after the low hanging fruit first to initially get some traction, start getting some leads and thus revenue. Then reinvest and continually work on trying to rank for those top level terms where the real money is. In the meantime, I can start generating revenue especially for lead gen, right? I can start selling those leads whether they came from a long tail search or top level change, it doesn't matter.

A lead is a lead is a lead, right? Again for that just one … I want to point this out one time, but we talk about this tool all the time, Power Suggest Pro has got to be my favorite keyword tool of all time guys for SEO. For AdWords, I just use the Keyword Planner. For SEO, the Power Suggest Pro is probably the greatest keyword research tool of all time in my opinion. It's inexpensive. It's like 57 bucks one time and it's a super simple tool. It doesn't have a learning curve at all. All you do is punch your main keywords in there, select Google if you're going to be targeting Google. You can uncheck YouTube. Then click search and it will start spitting out the suggested autosuggest keywords very, very quickly and you'll get all the long tail ideas that you need for your content marketing right there.

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Does that make sense? It will give you a gold that you can use, really long tail stuff a lot of times … Power Suggest will return really long tail terms sometimes that are absolute gold because there's traffic there and you can build relevancy within a silo to help rank your top level term.

Marco: I added the link.

Bradley: Okay. Thanks. This was Ed following up on the IFTTT YouTube like recipes. Again I'll cover that … I'll look into that and get … That will be covered next Wednesday. Edward's up. He's got several questions. Go ahead?

Marco: I would just say with Ben, he's looking to rank …

Bradley: Your audio's coming in and out.

Marco: Can you hear me?

Bradley: I can right now, but you've been breaking up. Try again.

Marco: Let me try it again. RYS Academy if he wants to rank in the mad pack. It's incredible how it influences it. Then we're also working on lessening the competition in organic results. That's something else to look forward to.

Bradley: We're not going to elaborate on that yet, are we?

Marco: Not yet.

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Bradley: Okay. Lessening the competition. I love it. All right.

What Is The Priority When It Comes To Consuming Semantic Mastery Products If I Want To Grow My Company?

Edward's up. Edward's very hungry right now. He says, “My goal is to grow my local business from 5k to 50k month. I have purchased Outsource Kingpin and IFTTT B2. I just bought Mega-Ray. I know I need Local and Content Kingpin, but also RYS. You're killing me. I try to consume all you sell. What do I do too much? What is priority? I want to be the best I can be. Help.” Edward, I really, really, really respect your motivation and your drive. That's what it takes man. My guess is you're going to be very successful because you're like a sponge trying to absorb everything and I get that and I appreciate that. First of all, congratulations.

Second of all, I recommend honestly, this isn't just a shameless plug, but I recommend you join the Mastermind and the reason I say that is because you're buying all of these products of ours. If you were in the Mastermind, first of all, you'd have direct access to my partners and I pretty much whenever you want. Second of all, you have access to all the other Mastermind members. There's some real savvy dudes in our group man. I'm telling you. We learn just as much from them as they learn from us. There's no doubt. We've got some really savvy people in the Mastermind. Third, all the products that you're purchasing most of them would be included in your Mastermind membership so you wouldn't have to purchase all of those products including the Mastery PR products.

For example, Outsource Kingpin and Content Kingpin those are included with the Mastermind purchases, your Mastermind subscription. Local Kingpin, there's a significant discount on that. RYS, a significant discount on that. My point is is going out and spending all these one off to purchase these course, I mean that's great. We appreciate it, but you could have saved yourself a lot of money inside the Mastermind. Plus get a hell of a lot more information and direct access to us, as well as all the other Mastermind members which is a ton of activity on our group all the time guys. I really recommend that you do that Edward. That said, let's see, it really depends on what it is that you're that trying to do.

I know that we talked last week Edward, because you had several questions and I know that we ran out of time and we're probably running run out of time again today. We have the Masterclass and Mastermind webinars that we do biweekly. Today we have a Masterclass webinar. Tomorrow Mastermind webinar. It's something that again you'd have a lot more direct access to us where we could literally help you with specific problems that you're having in your business. That's one thing. The other thing is if you want to do lead gen, I understand that you're doing client services right now. Guys, I get that. There's immediate money in providing client services. Do that. That's fine. I also recommend you start building your own lead gen business on the side so that you control and own the assets, right?

That you stop building up other's people assets and start building your own. That's what I highly recommend that you do. If you need immediate income and you can that by generating client services, that's great. On the side in your off time, in your downtime, start building out your own assets because then you can build out lead gen assets in whatever niche or whatever city you want. I recommend zeroing in one particular industry and sticking within that industry. Seriously. Go all in 100% in one vertical guys and stick with it because then you can become an expert and a big fish in a small pond. If you try to go broad and just say, “I'm going to provide local SEO or consulting services or lead gen services for any business that will take me,” you have to do all the research on every new project.

You have to start from square one. If you select one particular industry and zero in on that, then you can become an expert. Well, you're going to constantly be doing ongoing research anyways, but all you're going be doing is adding to what you already know. You're going to continually get better. You're going to be able to speak the language fluently of those people in that industry so you'll know the vocabulary, you'll be able to speak directly to their pain and you'll be able to charge a hell of a lot higher prices for your services too then if you try to be a jack of all trades if that make sense.

Marco: Can you scroll up real quick to Wayne's comment because Wayne … He's a Mastermind member so that's why I wanted you to read that.

Bradley: “Edward, it's a business not a hobby. It's only expensive if you don't use it. Pick the minds of the Semantic Mastery team and the Mastermind.” I appreciate that Wayne. Totally agree. Look at all questions from Edward. Oh, wow. All right. We're going to have to move on because we're at 4:37 already. Again my best suggestion is to join the Mastermind, Edward, because if you're willing to put in the effort and the work and spend the money on training which obviously you are and you have that desire and that drive, you would be a perfect fit for the Mastermind. You'd save yourself some money and you would literally get all the information that you could possibly need inside there. All right. Next. This is Toby. I remember.

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How Long Do I Have To Wait For My Website To Get To Page #1?

“Main money site is three months old. It bounced around from second page to fifth page. Now back to the top of fourth in the last two weeks. Is this the new norm?” Yes, Toby. “Is this the new norm or do we set to decide to build another money site?” Well, I would say both. Yes, it's the new norm, but go ahead if you have the ability and the time, the desire to do so, then build a second property too. That's a Terry Kyle strategy which is anytime going into a new niche and testing a new niche or a new keywords and a new city or whatever, is to build more than just one site. Because if you put all your eggs in one basket, there is that random ranking factor that sometimes domains just perform poorly. Even a brand new domain or expired domain alike, it doesn't matter.

Sometimes domains just are like … I call it an algorithmic anomaly. It's just some domains just are at a disadvantage right out of the gate and there's not really any rhyme or reason to it. If you build multiple sites for the same project essentially, then some are just going to perform better than others naturally. Again it's difficult to do if you're doing a lot of projects. I get that. If you're only working on a couple of projects, it makes sense to instead of just putting all your eggs in one basket, so one site, build out two or three because one of them is going to outperform the others hands down every time. It's just the nature of the game guys. I would say it is a new norm.

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Dancing and that whole probationary period, Marco's done a fantastic job on a blog post about that. They called it the Google Dance and making changes and that kind of stuff. Dancing a lot especially for new sites is the new norm, but also if you can build additional sites, you may find that just one site will outperform all the others by leaps and bounds. Then that's your winner, right? Like Terry Kyle because that's a strategy I learned from him that he'll go out and build five sites around a particular set of keywords. Invariably one will always outperform the other four. There will be a mixed ins to how well each one of them performs, but there's one that rises to the top and then that's the one going forward that you put the most effort into, if that make sense.

The other properties guys is not a waste of time because the other properties can be used as feeder properties. Parasites. PBN sites. Sites for back linking purposes. The other sites aren't a waste. You just identify which one's going to perform the best in search and then use that to be your money site and all the other ones become feeder sites.

Hernan: I wanted to add real quick that when you have a winner, when you have a winning domain, you can see it right off the bat. It's crazy. I don't know you could struggling like for months to get a domain to page one, but when you have a winning domain, you only need a couple of tweaks to the onsite SEO. Not even back links. That's the power of having a winning domain. You will make things so much easier. That's why Terry Kyle's approach is this because he's really on par with that. You can really tell when you have a winning domain right off the bat. I don't know why. Maybe it's some randomness in it or maybe there are fluctuations of the algorithm. I don't know why, but there's this randomness that you need to have in mind so it feeds your project.

I would suggest that yeah, go ahead. To test it out is super simple. What you do need to do is set up three WordPress sites with three different articles and optimize them for SEO. The one that gets without links, without anything, with the default WordPress thing, once you have that, the domain that hits the higher rank if you would or page 2 or bottom page 1, whatever, that's the domain you keep. It's super straightforward, super simple. It will take you half an hour and it can save you months of trying hard for ranking your domain.

Marco: He also has a Google site ranking on the first site.

Bradley: Yeah, I saw that.

Marco: I would say optimize that. Make that the hub. Make that where everything starts. Once you have that optimized, then you can push the power any way you want. That's the theory behind or part of the theory behind RYS Academy. We play on the fact that Google is narcicisstic. It's going to love itself before it loves anybody else. If it ever does love anybody else. That's what we play on.

Bradley: He says, “Google site just made it on the first page so this should all tell us something or tell us all something,” and that's exactly what RYS Academy does. I mean yeah, absolutely. We use not only the Google sites, but also the drive files to rank shit and to rank pretty much for anything. It's insane. That's what RYS Academy's all about, Toby. If you're not in that yet, you should really check it out. It's just incredible the power that you can have with that. I love this followup comment. “Video Power House is fantastic. It ranked both my videos almost instantly and they both ranked higher than my money site. Six stars.” That's awesome. Crazy because I'd notice we have 802 sites in the network now and I know we've got a bunch of more coming.

There's a lot in there now guys. We've been dealing with on the backend developing out all the processes and stuff to make it super powerful. We're just really starting to ramp out the deployment of the new sites. It's going to be big. What's our target? Our target number of sites?

Marco: We've got over 2,000. Trying to get it to three by release, but we have over half a million, might be closer to 750,000 on the secondary embed network also. Everything is themed. Everything is relevant. Everything is separated and categorized. Guys, that's the power of Video Power House. We're adding IFTTT networks where necessary. The content team is working. The build team is working. Everybody has been working their butt off to make this what it is right now. If it's like this right now, imagine what it's going to be once it's all set. That's what I have to say on that one. I can't wait. I can't wait for it to go public. They're getting results now guys. What else needs to be said?

Reciprocal Linking

Bradley: Chris is up. He says, “In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?” That's not considered a reciprocal link, Chris. Well, I don't know technically if that would still be considered a reciprocal link, but when it's the same site, it's an internal link. It's not a reciprocal link. There shouldn't be any problem with doing internal links, reciprocal internal links, from within the same site. You mentioned assuming their both in the same silo so I'm assuming that article A and article B are on the same site within the same silo and that's absolutely fine.

Internal linking is not going to harm you. I've never experienced any problems with internal linking period. I know that people have said, “Well, you don't want to do internal linking with the same keyword over and over again.” To be honest with you, I've never experienced negative impact from that. I still vary. I still try to add diversification to my anchor text even with internal links. I've never seen a negative … Now I'm not saying it doesn't happen. I'm just saying I personally have never experienced a negative side effect from too many internal links with the same anchor text. Just to let you know. It's typically a penguin thing which would be an off page inbound link penalty for over optimization of anchor text.

Just to point this out and clarify this, if you're linking from article A to article B and then you want to link back from article B back to article A and their on the same silo, there's no problem. The only problem that would come is if you want to link from article A to article B and they're in different silos, different keyword themes. If that's the case, it's different topical themes. That's typically what a silo will do. It categorizes or compartmentizes, right? It creates compartments or containers of keywords and keyword themes and what we call keyword set. If you want to link from article A .. Silo A and silo B, then I recommend no follow in the link because otherwise you drain or bleed the them.

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You don't want to bleed one silo over to the other. I would recommend for navigational purposes, you can do a no follow link which makes it easy for readers and visitors, but it doesn't bleed the theme. If you're in the same silo, then absolutely you can do internal linking back and forth and it makes no difference. Does that make sense? Usually you have a top level silo page and then depending on whether it's complex or simple silo will determine whether you have subcategories, an in post or just going with top level categories and posts which would be a simple silo structure. I recommend sticking within simple silo structures as much as possible, but usually you will have the top level page and then you'll have your supporting articles.

You can link from the top level page to any of your supporting articles and you can link from your supporting articles back to the top level page or to any other supporting articles within the same silo. It makes no difference whatsoever. I would recommend that you don't force internal links. If they occur naturally, then yeah, put a link if that make sense.

Switchbox SEO

Brian's up. “Hey, guys. I believe you mentioned that with client SEO you have to ensure you have the ability to turn off your client's rankings when they stop paying you or when the contract period ends. Can you elaborate on how to do that and how you would do this and why?” Well, Brian, it's not that you can turn off the rankings. We talk a lot about creating your own properties like redirects essentially.

For example, if you have a client that's got a WordPress site, what I like to do is I like to go out and buy my own domain, clone the client site, put it on my domain on my hosting account somewhere, then set up … It's literally an exact copy of their site whether I built the site or it was prebuilt, whatever. I like to clone the site and then install it on my own domain and then set up page-by-page redirects. You can do it with a plug-in like Simple 301 Redirects. You can do it with .htaccess. You can do it in cPanel. It doesn't matter. Set up literally individual 301 redirects from page to page, post to post. It's a one to one ratio. Then I like to build links to my domain which ultimately resolve to the client domain, but you can't do that with citations guys obviously.

Citations are going to have to be built directly to the client domain, as well as any content marketing that you're doing for the IFTTT SEO strategy, right? The attribution links are automatically going to point back to the money site which would be the client's domain. That's fine. I get that. All I'm saying is if I'm going to be doing internal or, excuse me, additional external link building, additional inbound link building from other sources other than the content marketing or citations, then I like to build links to my domain that is redirected to the client's domain. That's so that in the event that the client decides that they don't … Again guys this is what I mentioned at the beginning of his webinar about building your own assets.

I was telling Edward I believe, both Edward and Vanita, to build your own assets because that's why. Because if you're always building links to your client's site and they decide that they don't need you anymore because you got them ranked now and they want to go pay some guy that called from some spamming email from India 50 bucks a month or whatever, then they could just say, “Oh, you know what? We don't need you anymore.” You lost all that work. You made money while you did it, sure, but now that revenue stream's gone. It's done. Whereas if you had your own domain that you were building external links to, then when the client decides they want to stop paying you, you just remove all those redirects from your domain. Now obviously you have to go on and change …

You can't just have an exact copy of their site, but you have to go … You'd have to go in and change out logos and contact details and then probably edit the text somewhat. What I like to do is just add curated sections to the original text so that it becomes original and change out some of the details on the site. Now I've got a website that's already prebuilt, just needs some modification and I've already got a bunch of back links built to it. When I remove those 301 redirects, it removes that link juice to the client site. That doesn't mean the client site's going to drop out of the rankings and yours is going to replace it. It doesn't meant that at all. Chances are that's not going to happen.

You start off now with an asset that you already own that already has a lot of work done to it and a lot of inbound links. That now with just some additional work on your part, you can end up ranking that site for the same keyword terms and that same area. You end up becoming a competitor of that client that let you go if that make sense. Now you have a lead gen property that you can sell, rent or just sell leads, right? That's what I like to do. It takes some work. Certainly I would change … Again once you remove the redirects guys, you're going to have to modify the site. You can't just have an exact duplicate of the client's site out there on the web. That could get you in a legal trouble.

You could go on and change the theme, change out logos, contact details and then add some additional content or just have the content rewritten or reworked a bit to where it's not the exact same site as your client site. Now you've got a site already that you've been doing work to for however many months or years you've been working on the client site. Does that make sense? Okay. We're almost out of time. I know we still got a ton of questions, but we're also out of time.

Building IFTTT Network To Different Google My Business Listings

David's up. “I have a client that has four locations that all uses the same website, but all have different Google My Business listings. How would I build out an IFTTT network that?” Same website, but all have different … What I would do is a different … Well, no, I wouldn't.

I would do one IFTTT network for all four locations and then I would just blog out. You can do category type stuff. In other words, each location should have its own category. I would just be posting from the main money site blog and using the blog post to build links to all four locations. That's absolutely fine. In fact, you could even tie all four GMB local pages into one syndication network. In other words, you'd end up going to have four separate buffer accounts or a paid buffer account which his fine and then you could have all four pages I believe under the same buffer account. I'm not 100% sure if you can do that, but you might with a paid buffer account which is only like $10 a month. I think you can connect four Google Plus local pages to the same buffer account.

Where then all you need is one IFTTT account with the buffer applet or buffer recipe and every time you make a post to your money site, it's going to automatically syndicate out to all four Google local pages. However, you could set it up with categories like I just mentioned. Each location have its own category and that way whenever you post in each category, it's going to be location specific if that make sense. It's a good question though. Guys, I wish we had more time. I see Ed's got a ton of questions here. Guys, I don't have time. Did somebody give him Mastermind? Yeah, thank you Marco. We've got Masterclass coming up here in about five minutes and I got to get prepared for that.

We appreciate everybody being. A lot of good questions today guys. Thanks for everybody being here. You guys got any parting words?

Hernan: Keep in touch and stay tune because we're going to have a ton of good stuff coming your way. Keep in touch and we'll see guys next week.

Bradley: We'll see everybody in Masterclass in just a few minutes guys. Thanks for being here. See you all next week. Bye bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 107

By April

Click on the video above to watch Episode 107 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hey, everybody. Welcome to Hump Day Hangouts, Episode 107. The episode where my webcam doesn't work, and you get to watch my static face because I got here one minute before we started. I hope everybody is doing all right. Let's say hi to everybody. We’ll start with Chris. How's it going, man?

Chris: Doing good. How are you doing?

Adam: Busy busy busy. You know, pushing it up until Thanksgiving here in the US, but pretty happy. I can't complain.

Chris: Did we just get live now or was it my [inaudible 00:00:32] and Google Hangout again?

Adam: Say that again.

Chris: Did we just jump onto live right now or was it my [inaudible 00:00:39] in Google Hangouts?

Adam: We’re live. We’re totally live. Hernan, how's it going?

Hernan: Hey, guys. Hey, everyone. It’s really, really good to be here. I know I’m jumping a little bit ahead of myself right here, but I just wanted to say that I'm really, really thankful for working with you guys, since we will probably not be talking for Thanksgiving. I just wanted to say that it's been a blast, and you guys are not only my business partners, but you're also my friends. I just wanted to say that. I'm also really thankful for the people that are watching this hangout right now. Some of you guys have been since day one, so I really appreciate that. For all of you guys that are just jumping in and starting to be part of the Semantic Mastery family, welcome and thank you, guys, for being here. That's pretty much it. All I had to say.

Adam: All right. Well, hey man, thank you. Hey, everybody. You heard Hernan say that, so now he can't take it back. Marco, how's it going? How's the weather?

Marco: Hey, man. It’s raining. It's been really cold. It was 65 last night.

Bradley: You bastard.

Adam: The horror.

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Marco: It was freezing cold. Yeah, the horror. 65, my God. Anyway Happy Thanksgiving to all of those who celebrate it. Have a great weekend. Be safe. We don't celebrate Thanksgiving in Costa Rica, but I'll be thinking of you guys while I’m watching the football game.

Adam: Outstanding, yeah. I'll be doing some of that on Friday. Bradley, how's it going?

Bradley: Good man. I'm happy to be here. We've got lots of questions. Looking forward to tomorrow, and I am thankful for everybody as well. I'm not gonna get as mushy as Hernan did, though.

Hernan: Come on man. You can do it.

Bradley: Any announcements, Adam?

Adam: Yeah, definitely. We’ve got a few. Hopefully, you guys saw the emails. We’re giving away some cool gear. We got some hats that we had made for ourselves. We've got some extras. We really want to give them away to you guys. We're also … Well, I'm not going to totally reveal it, but you'll be able to see some stuff starting Friday. We're going to be giving away some additional gear. We got some t-shirts. We've got some coffee mugs. We maybe have some sweatshirts. I'm going to drop that link in a second, so please go. All you've got to do is sign up, share it, increase the odds of winning. We're going to be giving away several prizes. It's just kind of a fun contest, you guys. Then you can use that link, too, to find out more about Black Friday sales. We'll be sending out some emails.

In addition to the awesome Black Friday sale we're going to be having, today if we can get him Justin [inaudible 00:03:19] is going to be here. We're having some issues getting him on board into the Hangout, but if he shows up, we're going to talk to him. We've been talking about that this week with his video ads crash course which is a really cool course on YouTube ads. If he shows up, we’ll talk about that with him, and he can kind of clue us in a little bit more. If not, I know I've been through at least part of the course, but I haven't been through the updated one. We can talk to you guys a little bit about that if you have questions. All right, anybody else got anything?

Bradley: I don't have anything.

Adam: All right, let's do this.

Bradley: Okay. All right, excuse me. Let me grab the screen, and we'll get right into it. Make sure I’m coming through okay. You guys are seeing me all right?

Adam: Looking good. [crosstalk 00:04:08]

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Telling Google To Use Only The Http Version Of A Site 

Bradley: All right, we'll start right at the bottom and work our way up. Michael Franks: He says, “Happy Thanksgiving. I really need your help on finalizing my website preferred format and search console. I'm a bit desperate and confused. If you would be so kind, I could use some specific steps you would do to get this done. Here are the things that are confusing me: As you suggested, I now have both HTTP and HTTPS versions of my sight verified in search console. Question one is this: Where or how exactly do I tell Google to use only the HTTP version? You don't, Michael. You don't tell Google that. You verify both of them in search console, but you don't tell Google to use one of the other. You can tell Google to use either the www dot or the root domain version of your site. You can specify that under the site settings option within search console, but you can't tell Google only display HTTPS or HTTP.

That is handled through WordPress or .htaccess, but you can do it right through WordPress. That's by setting up the proper redirects within WordPress. There are plugins that do that, Michael. I think this is the third week you've asked about this, and I hope that you've been doing other stuff other than just working on this for three weeks. When I first started trying to switch stuff over HTTPS, I got an ice cream headache very quickly attempting this stuff on my own. I jumped over to UpWork, found somebody that could do it for me, and I hired them. I had them do everything for me, and guess what. I didn't have a headache anymore. I paid a little bit of money. Got it done, and it worked perfectly.

Again, it's not something I recommend that any of you do unless you're proficient at it, because you're probably better off spending your time working on something more productive. That said, Michael, I did a search earlier on just plugins for Google. All I did … Just look, I’m on page one. I just searched for HTTPS plugins for WordPress and here's ten of them basically. You can go through here and just find one, and try that and set it up that way on your own. If it gives you any trouble …

Again, I don't even mess with this anymore. I just go straight to UpWork and hire it out, which is what I recommend that you do. I don't know how much time you spent on it, but again, I know you've asked about it for several weeks in a row. I can only imagine that this has been a bit of a headache for you. The quickest way to resolve that is get an expert to do it for you. You know what I mean? That said, I'm not going to try to answer all these questions because quite honestly, I don't even know to answer all of them. I just hire it out. Okay?

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Question two is: Where or how do I even access the HTTP version of my site? Again, it's done in WordPress. A plugin can do that for you. If the plugin still gives you a hard time, hire it out. If I can’t access the HTTPS version of my site, do you suggest to put canonical links? No, I'm not going to suggest any of that. I'd suggest that you get the HTTPS version of your site working correctly, which is what you'll do once you get either a plugin installed and working correctly, or you get somebody that knows what the hell they're doing to do it for you, if that makes sense.

The next one is: After this, should I have my service post stop the HTTPS entirely? No, why would you do that? If you have the site settings correct, then regardless of whether somebody tries to visit the HTTP or the HTTPS version of the URL, either way it will resolve to the final location, the proper correct location. That's how it should be set up. Again, this can be done via WordPress or it can be done in .htaccess. Again, you can do it through WordPress and you can hire that out. It's very simple to do. It's very simple to hire it out is what I'm saying. I don't know how simple it is to do because I don't do it.

Lastly: If needed, do you have a suggestion for a developer who could get this done fast for me? Okay, so let me jump over to UpWork. I want you to see something here. I'm in UpWork now, and all I did was just go right up here to find freelancers and hit SSL and hit “L” enter. Now what this is going to do is it's going to return results that have SSL and they're headline or whatever. If you scroll through here, you'll see. Here's somebody from the Ukraine for $20 an hour, WordPress expert, migrations, SL, malware removal. For $20 an hour and you're talking about one site, you could probably at post … You have to post a job in UpWork first, but you can select when you're setting up the job posting that you only want to personally invite people to apply for the job. In other words, you don't post the job out there where you’ll get 100 different responses from it so that's a public job posting. You post a job and then select in the settings that you only want to personally invite people to bid on the job.

Then you can go contact these members that you hand select right here and say … Look. Here’s somebody from India for $10 an hour. All I would do is look for somebody with a high job success rating, then I would invite them to the job that you just created and say, “Look, I'll give you $25 if you fix this for me.” Three weeks could have been resolved that simply just by going to UpWork. That is my point. Here is the guy that I've used to do this. I've used Andrew [dog dog 00:09:23] for … I don't know if I’m pronouncing that properly. I can post this URL on the event page here in just a second.

This is the guy that I've had do it for me in the past. He hasn't done any work for me in probably about a year or so just because I haven't been doing a lot of that kind of stuff. However, this is the dude that did it for me before. Although, I don't think he specifically states that he does SSL stuff. This is who I've used, but if you want to go with somebody that specifically states SSL which means they’re an expert in that field, then do that. All you got to do is look for the job success rating. Make sure that it's good and that they have at least some billed hours. Zero hours probably don't go with, but this person right here. 117 hours, $20 an hour, 100% job success. They have SSL right in their job title.

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I would definitely send a job or a bid request to her or just a flat-out job offer. I'll give you $25 if you go in to fix my site. This Tatiana, I guess her name is, she can probably have it done in about 15 minutes. Don't offer $20 an hour. Offer $25 just to get it done. You know what I mean? Just be happy that somebody can do it for you. Hopefully, that was helpful. Marko, did you want to comment on that at all? Wrong event page.

Marco: No, that's exactly on point. Stop wasting your time. Get somebody to do it and move on.

Bradley: That's right.

Marco: Because three weeks, that's just way too long. Besides you can screw things royally, and have Google looking at two versions of your website, duplicate content. You can get into a whole mess if you keep this the way it is. Just have someone fix it.

Bradley: All right, I just posted, Andrew. On there, you can tell them I sent you. Again, it's been probably a year since he's done anything for me, but he'll remember me for sure because I've used him for a lot of stuff over the years, or just hire somebody else. Again, you can ask several people to bid on the job or whatever, but since it's one website, Michael, literally just say that you're going to pay somebody $25 or something like that and just invite a couple of people. Somebody will take you up on it and do it for you.

Mark O'Connell says this: Hey, Mark. You got beat by Michael Franks today for first question. I guess we'll let you slide since it's a holiday week. Mark says this: [crosstalk 00:11:35] I'm sorry what?

Hernan: Come on, man. Get your stuff together.

Interlink The Homepage If You're Trying To Rank It For A Local Keyword

Bradley: You're slacking, Mark. He said this: Hey, guys. Hope all is well. I've got a quick question. If you're trying to rank a homepage for a local keyword, how much would you interlink that page? Meaning, would you link to the other relevant pages? Maybe a services paid for example, or would this bleed juice? If you were to link to the other pages, would you keep this to a minimum? Thanks.

Well, you've got to think, Mark. Remember your navigation menu. Your nav bar at the top of the site or wherever it is on your theme, typically it's at the top. Those are essentially links to all of your other pages or at least to the top level pages. The top of the silo if you've got your site siloed, including your about page, contact page, and all of that. Unless you remove the menu from your homepage, you've got links on your homepage to your other pages. No, you don't want to link to all of your pages. What you want to do is you want to link from the nav bar to your top level silo pages if your site is siloed, and I'm assuming that it is. Even a simple silo, that's fine. You would link to your top level pages which would also be categories.

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Then you would obviously link to about and contact which is typically what every site has. By the way, on the sites, you want to link your most important pages. Your menu should be to the left. You're least important pages to the right because the way that the bots crawl and will prioritize the links on the site. Typically, the logo is going to be … Which also acts as a homepage URL or homepage link on most sites or WordPress themes. That is typically going to be in the left top corner. You want to put your top level page URLs, the ones that mean the most to your site, closest to that, if that makes sense. Then work your way down to the right.

In other words, your about and contact pages. There's no reason for you to want to rank those, right? You would put those to the far right and also, in WordPress, if you go to your menu settings … Go to appearance menus, and then on your menu screen, if you go up to the top, there is a little drop down arrow. You click on the drop down arrow, and it will expand like widget options for that page. For that editing screen. From there, if you check on … What is it? I think it's XFN relationship or something like that. You know what I'm talking about. Son of a bitch. This person keeps calling me and it's driving me nuts.

Excuse me for a second, guys. It's like XFN or something like that. You'll see what I'm talking about. It's a check mark, and you can check that. When you do that, it will actually add a “no follow” field or an XFN text field in your menu options for each page that you add or each menu item. You can “no follow” tag to that. Once you do that, it will actually “no follow” the menu items. That's how you can … It's what do they call it? They used to call it “Page Rank Sculpting”. Although, now we don't measure page rank anymore, but it used to be called page rank sculpting. That way you could “no follow” the pages that are in your nav menu that aren't important to your site or that don't have any bearing on your SEO.

As far as linking, again, you don't want to remove nav links from your homepage just for SEO purposes because then what would your visitors do? You have to strike a balance between optimizing for the search engines and optimizing for the visitors. In my experience and especially in today's environment, I always err on the side of optimizing for the visitor as opposed to the search engines. You want to comment on that, Hernan?

Hernan: Yeah, I just wanted to say that I agree with you in terms of user experience. You know, Mark. The more you get the visitor engaged with your page, the better it will rank. The better signals it will send to Google. This applies for many pages, sidebar, footer, or whatever you are trying to do. In some cases, if you don't want to send juice back to privacy policy page or and FTC statement or even the content test, you can just put them on “no index to follow” or “no follow” the link plus “no index to follow”. That would prevent any kind of link juice passing. The 100% surefire way of preventing link juice from passing is to block that by .htaccess. However, you don't want to do that. I usually go for no follow links, and no index do follow pages. That is kind of the best way that I pull this off.

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Bradley: Very good. Let's see. Adam said Justin was going to jump in.

Adam: Yeah, Justin said he is logging in, so he'll be in here in a minute. Maybe we can take another question and-

Bradley: All right. Let's try to answer this one really quick. This is from Asi, I guess. I'm not sure if I am saying that correctly. Hi. How's it going? I have two questions. I have a YouTube channel with a tier one rank to it and three tiered two rings; Blogger, Tumblr and WordPress. Can I deal four tier one rings to the channel or is this too risky for the channel?

No, absolutely you can, Asi. For YouTube channels, you can stack as many networks or rings as you want onto a YouTube channel. As many tier ones and as many tier twos links. Literally, you could have ten tier ones connected to one YouTube channel. Each one of those tier ones could have three tier two rings, right? Literally, the sky is the limit. I've never gone more than past eight full tier two networks on any one channel because I was able to accomplish what I needed, so I didn't see the point of building it out any further. However, you can do that. You can build as many as you want. Just build as many as it takes to accomplish what it is that you're trying to accomplish, and then stop there. Yeah, you can add as many as you want.

4 Tier 1 Rings For A YouTube Channel

He says, “What's best. RSS feed syndication to tier one or YouTube embedded tier one?” It doesn't matter. If you're going to be stacking multiple networks, you're going to want to stack them directly to YouTube, not your blog. That's a footprint issue. I always recommend just using a single tier one ring for your main money site, your blog. However, for YouTube, you can stack as many as you want. If you're going to be stacking networks, then make sure that you're using YouTube as your trigger, not your blog. Okay?

Adding Adsense Codes To PBN Sites

The second part of this question is: If I do Google AdSense to my PBN from one Adsense account, to 15 blogs, will it look like footprint? I don't know. I don't do anything with Adsense, but that doesn't seem like something I'd want to do. Anybody here have any experience with Adsense [crosstalk 00:18:04].

Hernan: Yeah, I've heard of people using applications in their PBNs. I wouldn't know why you'd want to do that, Asi. You can fake everything on your AdSense account up until the bank details, and the bank details: They are a footprint in and of themselves, and you are feeding information on Google. I would stay out of that. If you want to monetize your PBNs for some reason, just do it with CPA for example, or with any other network not related to Google. You will get pennies on the dollars anyway. Even with a massive website, AdSense shouldn't be your main source of income. For your PBNs, you will get pennies on the dollar, so have that in mind. I wouldn't erase my PBNs. Usually, your PBNs being a far more great of an investment than the error wide that you could potentially have back from AdSense on those blogs. It doesn't make any sense.

Bradley: Just the last part of that was this: PS, IFTTT works in any language, and it's great. All of the websites in Israel got slapped in the past month besides my IFTTT. Yeah, I'm going to plus one that. That's awesome.

Hernan: Nice.

Video Crash Course Three

Bradley: That's awesome. All right, cool. Is Justin on? He is. Justin.

Justin Sardi: I am . I was muted out for a second.

Bradley: How are you doing, man?

Justin Sardi: How's it going, guys?

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Bradley: Good. It's been awhile since we've talked.

Justin Sardi: Yeah, for sure. Thanks for having me on today. Sorry, I showed up a little bit late. Our food delivery took forever to show up and I was starving.

Bradley: No worries. Adam kind of sprung this on me. I forgot that you were coming. I know you're in the middle of relaunching “Video Ads Crash Course” or is it under “Video Crash Course Three” now. Correct?

Justin Sardi: Basically, it rolled out a couple of months ago. The third version went really well. Then when the launch period closed, the price went back up. Just doing a quick little holiday price drop again.

Bradley: Yeah, and it's a great course. We promoted it, and we try to only promote stuff that we vouch for personally. I've said many, many times that I started my whole AdWords journey through YouTube ads learning from Justin and Zane Miller combined. The two of them. I can vouch for Justin's training. It's top notch and top quality. He is the AdWords for video expert. We just wanted to bring you on. Guys, if you have any questions specifically about AdWords for YouTube, post them now. I know there is a little bit of a delay, but we'd like to get a couple of questions in for Justin.

Adam: Yeah, definitely. In the meantime, Justin, if you don't mind giving people just kind of the overview. We've been telling them about it and several people have participated or joined in your previous ones, but as always, we get some people who aren't as familiar. If you don't mind taking a few minutes, and just kind of telling people about it.

Justin Sardi: Definitely.

Adam: Cool. [crosstalk 00:21:00]

Bradley: Yeah, just turn the camera off. It will save the bandwidth. We should be a let get your audio.

Justin Sardi: There we go.

Bradley: There we go.

Justin Sardi: Probably a lot better.

Bradley: Yeah, we can hear you now.

Justin Sardi: Cool. All right, sorry about that. Yeah, basically AdWords for video, YouTube ads is what it is. A bit of background. I used to do some video SEO stuff. I was never that great at it. I learned from you guys, though, and it's definitely made a pretty big difference using those things. Actually, Zane has been helping me out a little bit as well with one of our YouTube channels. That's all the stuff from you guys as well. It's been very beneficial. One of the things that I always struggled with the video SEO is, “All right. Now I have to wait.” Maybe I did it wrong or whatever. My video wasn't ranking, something like that. This was years ago.

I found this little tab and it said, “promote” in that little drop down menu when you're on YouTube. I was like, “I wonder what that does.” I clicked it and it took me to the thing to set up an add and all of the targeting. I was like, “Wait, this is pretty cool.” I kind of self taught myself. However, what I really liked about was that just basically you could post a video and five minutes later, you can have it showing up at the top of the YouTube search results just by using video discovery ads. The cool thing about these different types of these YouTube ads, is you only pay for them if somebody actually watches your video. You're not just paying for impressions of people that are never going to watch, you pay when somebody clicks on your video and actually watches it.

It was also very engaged traffic. Then I also found out that these are any of you, which was extremely cheap. I quickly dove into that, and really just have been figuring out different ways to use these types of video ads to do anything from sell digital products. We've been selling physical products with them recently. That's been going really well. I'm offering as a service to other businesses. Just all of that stuff that we've basically been going through and rocking it out.

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Bradley: Very cool, and I have a question. I haven't been through the most updated version of the course. Do you have anything in there about using YouTube ads for local?

Justin Sardi: Yeah, there's actually a whole bonus in there that's a module. It's about an hour-long training where I walk through … I used to pretty much focus on clients when I first started. Recently, I've [inaudible 00:23:36] offers and have started running traffic for those as well as started a few other businesses that were doing a lot of YouTube-based things with. Yeah, so that whole training: I basically walk everybody through prospecting. How to deliver the service. How to price it because that's a huge one. Just a quick little bit of backstory there: When I first started offering this as a service to clients, one of the clients was like, “Oh, we have a really low ad spend.” Basically, I ended up taking them on for pennies on the dollar, not realizing that even though they had a lower ad spend, it was going to cost me the same amount of time to get all of this set up for them.

I talked a little bit about that in the training on how to price it, why to price it that way, how to justify getting the price that you want to charge, actually. Then the whole delivery of the service, setting ads up for local businesses.

Bradley: Well, that's great because we've got a lot of people that do local, and we just launched Local Kingpin which was our AdWords course for the generation using AdWords. I've got us a module there for YouTube which still needs to be updated. Our course is a $500 course. For those of you who are interested in learning about how to use YouTube ads for local stuff, then Justin's course has a module in it. His previous process that he used for client work and I would take him at his word and say it's good. What I would say is that if you guys are interested in that, then right now is a good time to jump on it because it's really dirt cheap. It is so inexpensive. His course, but not only that, but that YouTube advertising is still very inexpensive right now. I'd jump on it while you can.

Adam: We do have a couple of [crosstalk 00:25:26] Oops, go ahead. Sorry, Justin.

Justin Sardi: Oh, yeah. I was just going to say that I've got a message from one of the students that went through that the other day, and he was just like, “Holy crap, man. You way over delivered on that one. That was worth it. That one bonus that you had in there was worth the $27 that Video Ads Crash Course is right now.”

Adam: Yes. Well, this will make you happy then. We got a comment on the page that says, “Justin [inaudible 00:25:48] is an excellent teacher and it is a very good course.” Yeah, let's see. We do have a question. I think this is probably a pretty common one form Kyle, Justin. He's just asking, “How much money do you need to get started with YouTube AdWords?” That's basically the question. It's just kind of like what's the starting point for somebody.

Justin Sardi: Yeah, for sure. The cool thing about getting started with this is that AdWords is actually offering $100 free advertising credit for any advertiser that starts running video ads, so you [inaudible 00:26:28] dollars of your own money or your client's money, and you get a bonus of [inaudible 00:26:34] dollars.

Bradley: Uh oh, you're dropping.

This Stuff Works

Justin Sardi: Oh, sorry about that. Let me close Skype a little bit, too.

Bradley: Yeah, we lost you. Yeah, it's coming through now.

Justin Sardi: Cool, sorry. I don't know what's up with my internet. They're supposed to send a technician out. It's just been killing me today.

Bradley: The damn cable company.

Justin Sardi: Right. They've got a monopoly on it. Where did you lose me at?

Bradley: I'm sorry, pennies on the dollar, I think.

Adam: Yeah, we got the part with the getting the credit from Google.

Bradley: Getting the ad credit from Google.

Justin Sardi: Okay, cool. They give you the $100. You've got your $25 put in, so that's $125. If you paying a penny a view, that's like 12,500 views, right? I think so, if my math is right. That's a lot of views you can get to your video. Those aren't just views. Those are targeted views as well. That's probably plenty to get started with right there just to kind of test the waters, get your feet wet, and start learning some stuff. Once you get the hang of it, the profit comes pretty easily as well.

Bradley: Yeah, that's what … Here, let me grab the screen for second, guys. Take a look at this real quick. All you've got to do is to get started is go to Google and search for Google AdWords coupon. You do that and then right here, click on that link. The first link, and you get $75 in free ad credit when you spend $25. If you spend $25 to get started and it gives you $100 … There are other coupons, too. I'm just saying you can go to Google and get these coupons. It's only good for a brand new account, but you can do that. You can just go here and do that and get started that way. Honestly, it's worth getting started and using your own money for some test campaigns and stuff. In my opinion, you get a hell of a lot better a lot quicker when you're using your own money, if that makes sense.

Justin Sardi: Yeah, for sure.

Adam: Good deal. I think that's it for questions. We'll give everybody here last call on the questions, and then we'll let Justin get back to it. I'm sure he's busy.

Bradley: Yeah, and Justin, we appreciate you coming on and talking a little bit about it. We certainly wanted to bring you on because it is definitely a good product. We want to make sure that everybody was aware of it.

Justin Sardi: Yeah, for sure. Thanks for you guys' support. You guys always have some of the best … Everybody coming into my program from you guys is usually pretty knowledgeable about YouTube which helps out tremendously.

Bradley: Make it easier on you.

Justin Sardi: Yeah, they actually get it so that's really cool.

Bradley: Well, thanks, Justin. We appreciate you coming on, man.

Justin Sardi: Yeah, for sure. Thanks for having me. Sorry about the internet issue. Like I said, it's been …

Bradley: No worries.

Adam: No worries. It happens to everybody.

Justin Sardi: All right. Have a good one, guys.

Adam: See you.

This Stuff Works

Bradley: All right, guys. We're going to jump back into questions. I know we're about halfway through. Seriously, if you guys are interested at all, even maybe if you're not interested at the moment in doing YouTube ads, but you think at some point in the future you would. Typically, I don't tell people to buy stuff that they might use in the future because that can be a waste of money if you never use it, but for $27 or whatever the special price is right now, $27.37 or whatever it is, it is totally worth it.

Adam: Yeah, and it's going up I think to $97 tonight or tomorrow morning, but I think the today is the last day of the sale. If you feel like diving into YouTube ads, that would be a great time.

Maps Powerhouse & RYS Ninja iFrame For Locations Outside The US

Bradley: Yep. Okay, Ivan is up. He says, “Hey, guys. How it is going. First, let me say thanks for all the stuff you share. For me, every day can be a hump day.” That's awesome. “Okay, my questions are about Maps Powerhouse. I understand that you embed maps in different places. I don't live in the US. Do you embed the maps just in US properties? Does it matter where? Web to social profiles, websites the maps are embedded on. Do they have the same effect?” I'll let Marco answer that.

Marco: Yes, they work. Our UK people are doing fine. I know our people in Australia are doing fine. People in other languages (we just saw the guy from Israel) was saying how everything stood up with IFTTT. It is basically the same concept. It's just getting your map embed out there in as many properties as possible so you get credit back to the source map. That's the entire idea. Just getting as many embeds as possible. Same thing with YouTube videos. That's what we're doing. Does it matter where? Yeah, we usually go for [inaudible 00:31:27] and social medial platforms that accept iFrames. Some of them won't. Some of them will not take the embed. That's what we look for, and then we power up our own. We add our own flavor. We had our [crosstalk 00:31:42]. That's especially right. Keeping that theme. Keeping that subject right so that Google sees that everything … It's a silo is actually what it is. The website, right? It's one huge silo of theme content which makes it even more powerful.

Bradley: Essentially, they are embedded on sites with relevant, at least somewhat relevant content. Okay.

Marco: The only thing that we will not do … Sorry for interrupting, but it's foreign language. We are not accepting foreign language as far as I know. Correct me if I'm wrong, Adam, but I think the last discussion that we had on language was English only.

Adam: Correct, and if there was a large demand for it, we would certainly listen to people and consider creating networks for that. However, at this point in time the major demand is for English.

Bradley: Yeah, so it says, “I heard Marco in the Panama Episode saying that Java Script is very important now and will be in the future.” That is correct. “When you embed the maps, do you place the Super Ninja iFrame that we see in one of the videos of RYS?”

Marco: What goes on in RYS stays in RYS.

Bradley: I know, but I think what he is asking is in the maps powerhouse, when we do the syndication of the maps.

Marco: When we do maps in the … We're not doing Java Script yet. We are going to try it. We are going to test the iFrames Script for Java for both maps and video, so that we're not always doing HTML. Obviously, that's creating a footprint, right? When you embed only in HTML. We're going to try just for variety, right? For variations so that Google doesn't see the same thing over and over again. Yeah, Java is being read by Google just like iFrame, a regular HTML iFrame script. We proved, by the way recently, that it does push through which was a big deal to me. Because we have been saying it, but to finally prove it was just awesome. There you go.

Finding SEO Clients

Bradley: Thank you. Brian is up. “Hi Semantic Mastery team. I have a question about client acquisition. Currently, I'm using Craig's List and spam email to generate leads. Unfortunately for me, I'm getting clients that can only afford $500 a month or less for fees. Obviously, I'm fishing in a bad pond. Where else can I go fishing for new clients?” Yeah, Brian. That a tough, man, because people that typically frequent Craig's List are bargain hunters. That's what you're going to be getting a lot of is those types of people. That's unfortunate, because I know it's tough. What I've found, and I've said this many times in the last few months especially, is for prospecting and searching for clients is … The best way that I've ever found for generating clients was using video email. That is essentially …

There are a couple of things that you can do with video email. You can hand select. For example, you're saying, “Where else can I go for fishing for new clients.” Well, what I would recommend that you do, Brian, is zero in on a particular niche. An industry that you would like to provide marketing services for. Something that you have an interest in. Then you can become an expert in that one particular area and you can target specifically only those types of companies, right? Let's just say if there were roofers or plumbers or something like that. You could target specifically just roofers. Then you get so much better at, first of all, prospecting because you learn. It takes a little bit of trial and error, but you learn the language and you learn the vocabulary of those people in that industry.

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In this example, roofers. Right? You understand their vocabulary. You know how to talk to them. You can usually start closing more of your pitches. In other words, you can usually successfully land clients more often once you've worked on your pitch and really gotten that down. Trying to pitch to multiple different types of businesses is different because you have to always restart that process of learning about that industry. In my opinion, if I had to do it and start all over again from the beginning, I would have zeroed in on one specific niche and only worked on that one niche and become a big fish in a small pond instead of a small fish in a big pond. As far as actually prospecting for those clients and for those leads, once you have zeroed in on that particular industry, then you can start doing things like what I use. I use video email which worked incredibly well for me.

Essentially, what I would do is just go look for roofing clients in areas that might … Especially, one thing you can do is cross reference. Look at AdWords. Look at people that are advertising so that they are in the four ads above the maps pack or even the three ads at the bottom of the page. Look at the advertisers and then look at the organic search results, the map search results, and look for people that are advertising that are not listed in the first page of the organic results or the maps results. You might find their organic listing on page two or page three of the search results. Now you know they've got money to spend because they are advertising. They are paying Google AdWords. You know they understand the importance of marketing, but they apparently never got SEO done well, so that's why they are spending money on AdWords.

Just because somebody spends money on AdWords, doesn't mean that they don't also have a budget for SEO. Those would be people that you could contact because you already know that they are spending money. They are advertising on AdWords. Now you have an industry that you're specifically targeting. You're now targeting people that you know have an advertising budget, and their SEO isn't working that well or they're not doing any SEO at all. You can analyze their sight very quickly on a video with screencast video with you narrating how they could get better results. You don't ever criticize their site and say, “This is what you're doing wrong.” You never do that. You always say during the video, “Hey, I took a look at your site, and I think the site looks good. There's a couple of things that I might suggest that might improve it, and this is how we can help to get better rankings and generate leads.”

Keep the video short. Five to ten minutes. Just very quickly analyze and give them some pointers as to things that could be done to improve it. Then send that email out with the link to the video to the actual prospect. There are was … You can use lead scrapers and stuff like that to generate the emails, but what I do is hire a virtual assistant who goes and manually locates the contact data details for business that I want to prospect. Because a manual approach is so much better than using an automated approach when you're laser targeting and specifically targeting. If you're doing mass scrapping, then using software is great.

However, when you have a specific target, then I always have a VA that can do all the digging necessary to get the contact details so that when I send the video email out, there is about an 80% chance of it getting through to the owner or to the decision maker. Then out of that … Out of every ten, guys, it was like clockwork. Out of every ten prospecting emails I sent out that were video emails, I would end up getting three responses. Out of those three responses, I would close one or two of them. Every single time. I might take me a day or two to actually prepare ten video emails to go out, but once I got them out, I would always end up with at least three replies, three responses, and I would end up having a conversation with the three and I would close one or sometimes even two of those three. That's how I literally started my SEO agency was that exact same model. Hopefully, that was helpful. Does anybody else want to comment on that?

Marco: Yes, I have just a quick comment. LinkedIn Pro Finder: You could do the exact same thing and lead people to a VSL, but you're actually getting more leads inside LinkedIn. These are people who are looking for your specific skills, whatever they are inside there. It's just bidding, getting the right bid in for whatever it is that's required. I joined it just to see whether it works. I keep getting … I don't know. 20 to 30 leads a month just from LinkedIn, just from having them come into my mailbox. That's something to take a look at, guys, if you're looking for clients.

Hernan: Nice, yeah. Now real quick. My method. Right now, Brian, you have Google. You have LinkedIn, and then I would suggest that you also become to helpful, and I think I mentioned this, become helpful on Facebook groups and also on forums like discussion boards or discussion forums. If you are helpful there, you will get a ton of introductions to people. Maybe if you are helpful in marketing groups, and you become and expert in that group, a ton of people can refer you business. That's number one, and if you become and SEO expert or marketing expert in a specific forum like, I don't know, Dentists forums or tree serves, roofers forum. Those guys are actually trying to … Of course you won't be teaching them how to fix your roof, how to repair a roof, but rather, you will be teaching them how to grow their Google Plus presence. That alone can bring you a ton of business. There you have like three different approaches that are way better than Craig's List in my opinion.

This Stuff Works

Bradley: Yeah, way better. I just posted this link, guys. If you want, this is a free training program. It is a PDF and a training course that I put together with two other partners and a business from several years ago when I first started using video mail. After I kind of perfected the system, I created a little training program. It's free. I just posted the link. If you want it, go sign up for it and it will be delivered to you once you sign up, okay? I'm going to spam you to death. No, I'm kidding. Honestly, it's a great little program. It still applies today. There are plenty of tools now. I did everything manually because there weren't a whole lot of tools for video email back then like in 2012 when I was doing that all the time. Now, there are tools and stuff like that where you can actually great gifts out of a YouTube video and insert them directly into the email so that when people get the email, it looks like a video is playing in their email. When they click it, it opens up the YouTube video. That kind of stuff.

There's tools out there that will do that. You can use email tracking systems, so that you know who is opening your email, how long they are engaged with your email, whether they have clicked on any of the links in your email or forwarded it to anybody. I use pointofmail.com whenever I'm doing prospecting. Yes … What is it? Yesware or something like that which is a Chrome map that you can install that works with Gmail. There are a whole lot of things like that that you can do, but again, email is a great way. Like Hernan said, just going into LinkedIn groups and groups in Facebook, and especially groups that are niche specific. Once you've chosen an industry that you want to work in, and go in there and just comment and be helpful and that kind of stuff, and you'll start generating leads for marketing services there, too.

Video Powerhouse

Good question. Jenny is up. She said, “I've heard you guys talking about Video PowerHouse before. Is this something just for ranking videos or what else can I use it for? You guys are great. Thanks for all of your hard work.” Well, there is Video PowerHouse, but then there is also Maps PowerHouse and we were just talking about that earlier. Adam, do you want to comment?

Adam: No, because I'm busy typing. Sorry. I'm taking notes on this stuff. No, Video PowerHouse is more than just video powerhouse. If you haven't been over to Search Base, first of all, you can go to searchbase.com and get a free account over there. However, Video PowerHouse is definitely something you can use for powering up videos, your channel, play lists. I'm definitely going to hand this off to Marko in a second, but there is also at the Maps as well. The details of which I will let Marco talk about, but yeah. You can post more than videos. Then as far as what you can do it for, you can do so much more because it's not like you just power up a video and that's it.

Bradley: Yeah, and that was what I was going to mention was also, because we are like a credit-based system now, I don't know if every has gone credit-based 100% yet, but it's going that way. If you purchase credits from within a certain space, they can be used for other done-for-you services as well. Again, I know it hasn't rolled out across all of the services available, but we're working on that so that it's going to be available shortly. Purchasing credits can be used for both Video PowerHouse and Maps PowerHouse as well as ordering other services.

Adam: Yeah, definitely. Marco or anybody else, if you want to chime in. I mean as far as describing it, I think it's easiest for people to go, log in, and start asking some questions or just try it out. It used to be subscription based only, and now you can go in and do one on purchases, get some credits, and test things out.

Marco: That's what I always recommend. Go test. You should be testing constantly anyways in SEO. If you're not testing, then you shouldn't really call yourself and an SEO. You could purchase all of our done-for-you services without being an SEO. Does that make sense? To truly call yourself an SEO, someone that really knows what search engine optimization is all about, you should be testing constantly to know what is working, what isn't, and to know why. Especially, we see all the fluctuations and everything that just happened in YouTube last week. You need to be up on all of that or just hire us. It's that simple, right?

Bradley: Yeah.

Adam: Sounds good.

Hernan: I wanted to say real quick that, yeah. I agree with Marko with all of the … I think Ganti mentioned at some point that a lot of YouTube blogs, spammers, were having a hard time with YouTube now. Which is expected. Things will equalize a t some point, and every three traffic courses will become a pay-to-play place at some point. We want you guys to be ahead of the curve. That is why we're launching courses about paid adverting and what not, but my point is that with Video PowerHouse, when you are doing SEO for your videos or you want to get more views to get more exposure, to get more subscribers. If you're doing videos for clients, whether you are trying to rank them on Google or not, Video Powerhouse will definitely help you out. We are pushing relevance and we are pushing traffic back into the video. We are building the accounts in a way that they are relevant to your niche.

There is a ton of proof that IFTTT networks will not only bring you high quality back links, but also traffic and [inaudible 00:47:02] and actual traffic from actual people. If that is something that you want to do, if you have a video production company or your diving hard into video marketing, not only in video SEO but video marketing overall, Video PowerHouse can also help you in getting the word out there. Getting more subscribers, getting more people onto your list, etc. I think we guys are mostly and SEO-based community, but the way that Video PowerHouse is being built is that it goes beyond that in the sense that it will help you rank in your videos, but it will also help you in getting more reviews, clicks, etc. These in turn will help you rank higher. It's kind of a win/win situation.

Instream Video Ad Without Spending Much

Bradley: Cool, thanks guys. John is up. He says, “What is the best way to get an instream video ad created without braking the bank. Presumably, a 30 second scripted video is not the best way to go.” Well, it depends, John. It can be. The thing about instream videos is that you need to have your call to action very quickly in the beginning because it's short and people will typically in five seconds click the skip this add button. You need to be really abrupt, upfront with why they should stay for 15, 20, 30 seconds and watch your ad or click on the link in the lower left corner or whatever.

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Again, a 30 second scripted video would work, but you'd have to script it out correctly. It would be up to you to do the scripting for that for it to be done right. What we use is Vero. Vero was a service. It was like an online app that you could use to create instream ads, and they also have targeting tools in there and list building tools and all of that. Personally, I like Justin Sardi's Tube Sift program better for my targeting. I use that for building placement lists and stuff like that, but for creating the instream ads, I like to use Vito because Vito I can use different types of templates like instream ad templates. Then just customize the templates with my own add copy, my own ad text, and calls to action and that sort of thing. It produces the video in about 15 or 20 minutes once you're done. It only takes a couple of minutes to set it up.

The hardest part about setting up a video inside a V-roll is writing the ad copy. You get five lines of text, and that's where I always slow way down because I've got to think about my ad copy. They're short little lines. You only get like 40 characters or whatever per line in this five lines of text. You've got to be very syntactic with your ad copy. Once you've produced the video or clicked submit, it will render the video for you in about 15 or 20 minutes, and then you can upload it to your channel, and your off to the races.

If you start to get a lot of traction from a particular instream video, then I would recommend going out and spending some money on turning that ad into more of like a better type of video. You know instream ad is supposed to be just the text type, because if you've got something that an offer that's converting that sort of thing, then you want to start split testing the ads themselves, and trying to get your conversions us. That is what I would suggest is starting off with with V-Roll. They have different subscription levels, guys. However, if you're going to be doing instream ad stuff, it's a great service for that. I've been using V-Roll for about two years now.

Old Gsites Or New GSites For Google Stacks

Okay, RK is up. Guys, we're out of time. We've got five minutes, so we're going to try to roll through a couple more. RK is up. RK says, “Marco, new Gsites or old Gsites for Google stacks?”

Marco: Both.

Adam: Both.

Chris: Plus one.

Google Stacks Ratio

Bradley: Don says, “Is the idea of a Google stack to do just one set for branding or do you do multiple stacks for different keywords?” Don it depends on what the needs of your project are. Marco, do you want to comment on that?

Marco: Both.

Bradley: Both. Okay.

Marco: I'm simplifying, but seriously. Do one that's branded. Don, I think you were in on the webinar that we did where we talked about navigational searches into the drive stack. We talked about that. If you weren't there, you should have been there. Then you can do multiple stacks for different keywords, except you can't do them in the same drive folder. Google does not like that. They will throttle it. You can't run it. You won't be able to do anything, so when you do that, think of Silo where each new drive stack and each new persona will do a set of keywords under that same silo if that makes sense. Then you can just daisy chain everything where relevance will carry through. They're employees of the company and they can all talk about the different sectors of the company. That's how I would approach this, but definitely both.

Bradley: All right, I'm going to try to get through these next three quickly. These three posts. Then we're going to wrap it up, buys. By the way, the IFTTT SEO Academy Update webinar number seven is coming up in about eight minutes. For those of you that are in IFTTT SEO, if you don't know how to get to the events page, go to the Facebook group. Click on the events tab, and the link for the Google event is in that events tab in Facebook. Just click on that, and you can join the webinar. Again, that starts in about seven or eight minutes.

Improving Quality Score In Adwords

Okay, Scott says, “I'm working with a client's AdWords account, and I think it was very low quality score since the office manager used to run the account. Any tips to improve this as I am having a hard time getting any impressions. I've completely optimized the ad landing page, and I've outbid the max bid by two dollars, and still no impressions.” Okay, Scott. My first assumption there would be that if the quality score of the overall account. The overall account quality score was low because it was managed poorly for an extended period of time is that it could be, again, I'm not 100% sure on this, but from some of the stuff that I've been reading is that the account has been deprecated.

In other words, it's almost like it's been demoted, and I'm not sure how to bring that back other than having some successful ads with some higher quality scores and over time, it will pull it back up. However, if you're not getting impressions to begin with at all … One thing I'm testing right now for improving ad quality score is adding content to landing pages. In Local Kingpin, some of the landing pages were very, very simple. I've been doing a lot of studying and reading and testing over the last few weeks, and I'm seeing some better results with adding additional content to the landing pages. Obviously, that is something you might want to look into. I'm assuming that you've already tried that, Scott, but in case you haven't, maybe adding some relevant keyword relevant content to the landing pages which should bring your ad quality score up a little bit.

Other than that, I don't know what else to tell you other than to try and possibly set up another AdWords account under a different persona or something, and set up the same … I know it's a pain in the ass, but it would require all of that set up, but setting up some ads underneath the new account to see if you start getting impressions immediately. That would prove to you that they other account has just been basically sandboxed if that makes sense. Not I don't know if that is the case, I'm just saying that would be through the process of elimination. That's what I would be doing is testing out a few different … That's what I do now with AdWords, guys. If something's not working, I just test other stuff. Just like SEO. Just test stuff. The only difference is that with AdWords is that I'm spending more money on testing. Does that make sense?

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It's the same things, guys. Just set up another account and do it through your own account. Set up an ad for the client through your own account just to see if you can get some impressions. You've proven that that one add account is bad. It's just a no good account. Then you can set up a brand new account for the client all over again, and that would solve your problem. Don't know if that's the problem, but that would be one way to test it. Oh, and Scott, remember. Bring this stuff up in Master Mind and Master Class. If you want to go big and do it a little bit deeper, because obviously, I can't get into it too much in Hump Day Hangouts.

Tracking Affiliate Link Program

All right, Chris is up really quick. He says, “On my affiliate side, I send customers to one company website that has no formal affiliate link program. He and I would like to find a method who I send to his site. He has asked me for a suggested way to inexpensively track this. Chris, on your website that you're sending traffic to this guy with no affiliate. Why don't you just use something like Pretty Link Light which is a plugin that you can download. It's free. If you want to upgrade to pro, which I recommend you do, it is like $37 or something like that for the pro version. It's called Pretty Link.

A plugin like that, you can use your affiliate link as a redirect link over to his site, and you can track all of your clicks. Track all of your traffic through that link. You can also do it without a plugin by using Google analytics and using what they call UTM. Link tracking and stuff, and you can do that within Analytics, too. There are multiple ways that you can track how much traffic you're sending to him without having to do anything expensive or elaborate.

Adam: Yeah, and I was going to say, too. If you sending them to a landing page and not just the homepage, depending on what his CRM is, you could have him duplicate the landing pages and send them somewhere unique that other traffic won't go.

Bradley: Yeah, and then you could put remarketing pixels and stuff on that page, too, by the way. Last thing. I just want to cover this very quickly because I know that we're out of time, but Wayne Clayton posted, “Almost two million views even outside my area, as seen with Local Tree-pros and USA health style. If you are not working to be a Google local guide, why not?” Wayne, as awesome. He is one of our MasterMind Members and he has got his Google local guides profile up to a level five. He's doing some really cool stuff because he is a Google local guide level five.

We've talked about this in the MasterMind , and probably in the Master Class a little bit, too guys. Go look into it. Right there is the link. I saw it on here somewhere for the local guides link. Right here. Greg Dreyburg posted, “The Google local guides benefits”. Guys, go click on that link. Get signed up. If you're doing any local stuff at all, you need to start building up your profile. Just every single day, try to add another review or comment or ad. Contribute to the local guides' program and over a six month's period, you'll get up to a level five or so. You've got to work at it. It takes time. There is a lot of work, but if you do it, you can get to a level five, and it unlocks a lot of benefits and gives your profile a lot of power as a local consultant.

Adam: I'm waiting for this course to come out.

Bradley: Yeah, I know. Him and I have a meeting next week or the week after. I can't remember to talk about it.

Adam: That's not what I was expecting.

Bradley: All right, guys. We'll see IFTTT SEO academy members in about two or three minutes. Everyone else, happy Thanksgiving. We'll see you guys next week.

Adam: Whew.

Hernan: Bye, bye.

Adam: Thanks guys.

Chris: Bye everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 104

By April

Click on the video above to watch Episode 104 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

Adam: Hey everybody. Welcome to Hump Day Hangouts. Today is, of course, episode 104. Woo hoo! Sorry for the up the nose shot. I'm on my laptop. I'm in Toronto this week and we got people all over the place. So before we get into the celebrations here, let's go down the line and say hi. So Chris, how's it going?

Chris: Excellent. Great to be here. Exciting episode today.

Adam: Yeah. No kidding. Hernando, how's it going man? Where you at?

Hernan: Hey guys. What's up? It's really good to be here. I'm in Florida at the moment. I'm in Boca Raton, so I'm enjoying the nice weather over here and I didn't want to miss the 104. It's quite a milestone and I'm really happy to be sharing it with you guys.

Adam: Oh yeah. Marco, what's up, man?

Marco: Man. Episode 104. Lots of good shit in store today, man. Lots of good shit in store for our followers, the people who are always with us, the membership, just everybody. We've got tons of good stuff.

Adam: Outstanding. Bradley, how's it going?

Bradley: Awesome. 104 man. Two years we've been at this. We've only taken one week off in 104 episodes and that was a scheduled week off. In fact, next week we're going to be down in Panama, all meeting each other for our annual corporate meeting and we were debating whether we were going to have Hump Day Hangouts next week or not. But we are going to have it next week, just so you guys know. It will be episode 105, but we're all going to be in Panama, probably half shit-faced. So it's not going to be like a regular Q&A hangout next week, guys. It's just going to be, literally, a hangout next week. We're going to come on. We'll be sitting by the pool, drinking things with little umbrellas in them. We'll be hanging out and just having fun next week. Just be aware that next week we're not really going to do Q&A. It'll just be kind of like us showing off in Panama.

Adam: The kinder, gentler of the hangouts.

Bradley: Yeah.

Adam: All right, well, I've got a couple of announcements real quick. For those of you who have joined and are checking out Local Kingpin and Maps Kingpin, good on you. We've got a lot of good feedback already and we do also have a webinar for that. So if you're wanting to find out more, I'm going to put the link up in a minute here. Actually, I'm going to do it right now while I'm talking. That's going to be next week, okay? So if you want to find out more about Local Kingpin and how you can put it to use, that's going to be the place to go. That's just going to be a webinar where we do a little more in-depth explanation. We've had some people who wanted to find out more about it.

Bradley: Yeah and we've been updating it already, just so you guys know, those of you who have purchased. Just checking the update section, the updates module, because I added another one today. I added one yesterday and one the day before, so I've added an update everyday for the last three days. One of the updates was a Maps Kingpin only update. That's in that module, but the other two were inside the main training. So make sure you check those out because I'm going to be adding traditional training videos on a regular basis for the next several months. Because as I learn more, I'm going to be sharing that as well as I continue to optimize the case studies, I'm going to be adding additional videos for that. I added the first video today for the second case study. That's what, so … You know, there's going to be a lot of additional content added. Guys, we're not going to send out notifications every time a new piece is added. So I recommend you just go into it regularly and check. I'm done.

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Adam: All right. Marco, I think there's something going on tonight at about 7:00. Is there something that people are supposed to know about?

Marco: Oh, dude. The beast of the valley has been booked. It's confirmed. I'm going back and forth right now with his business manager, just finalizing everything, making sure that CT will be there on time. Yes. He is going to be there and he is going to share his successes, his failures, and how he's grown his social media and his business to where now – I was just telling Bradley – he's actually franchising his gym. He, in fact, has a new supplement line coming out November 25th, so those of you who like lifting weights, I suggest you check them out. I know that Bradley and I already have them on order. We pre-ordered our stuff.

Bradley: Yup.

Marco: We're geek, man. We're really into this. We're into CT. But the main thing about this is … Guys, don't approach this just from a weight-lifting type of thing, because the message – when you break it down, which is what we're going to do today – it's a whole lot more than that. It's universal and it reaches out across all niches and you can apply what he has to say, the principles to anything so that you can succeed. So this is what we're going to be getting into and I think it's going to be fun.

Bradley: Yeah and it's not for the faint of heart, guys. CT Fletcher, he's real aggressive and in-your-face. He's a kick-your-ass kind of guy. That's how he talks too. So if you're easily offended, just don't show up. Do yourself a favor and avoid it. But for everyone else that's not easily offended, I highly recommend that you make it because – again – his message is undeniable, it's universal – as Marco just said. It's quite an inspiring story and if you need a good swift kick-in-the-ass to get motivated to do something, CT Fletcher is one of the men that can do it for you. So I highly recommend that you check it out tonight and hear his message.

Adam: Awesome and – like we had said – we've got some special stuff going on today. Obviously, it's episode 104 and to show our gratitude to those of you who have been following us since the beginning, those who have just found us and those of you who are maybe just watching today, but regardless we want to give you guys the opportunity to get something back in addition to these Hump Day Hangouts. So we were talking about what we can do for everybody and one of the first things we're going to do is randomly select three people and what we want to do is give each of those three people one of the books we give our new mastermind members. So when people join the Semantic Mastery Mastermind, one of the first things we talk to them about is how to work the system – literally, I guess. Because that's the first book, is Work the System. You can also get two more books and those are the 10X Rule and The One Rule.

So we're going to randomly select three of you and buy those books and ship them to you. I'll be contacting those people directly and I'll be posting it on the event page here, but also we're going to pick and this is going to be kind of best-question style. Chris is going to pick one, Marco is going to pick on, and I'm going to pick one. One person is going to get a free month of the IFTTT SEO Academy V2 and then somebody else is going to get a complete RYS Drive Stack, which is pretty freaking awesome. Then the last but certainly not least, one person is going to get 90 days free of the mastermind, which is nearly $1000 worth of value just in monetary alone, but we'll be doing that towards the end and be contacting you. So if you've got good questions, put them on there. You know, if you haven't commented yet and you're kind of a lurker, today is the day to maybe ask a question or be involved. So hopefully we'll get some good questions from everybody today.

Bradley: All right. So I guess we're done with announcements?

Adam: That is it on my end. Do you guys got anything?

Bradley: Let's start.

Chris: Let's go.

Hernan: Yup.

Successful Self Image Optimization Lead to Successful SEO

Bradley: All right. I'll grab the screen. Hangouts changed their screen share options. It looks different. Oh well. You guys let me know if you're not seeing me. I'll zoom in a little bit. Okay, sweet. We'll start right at the bottom. We've got lots of comments and stuff today, guys. We appreciate that. We're going to try and roll through that as much as we can. We do have master class today at 5:00 so we can't go over at all. All right, Mark [inaudible 00:08:17] he's always here. Plus 1 for always showing up. “104. You guys are beasts. Love it. Keep up the great work.” Thanks Mark. We appreciate that. “My question may be slightly unrelated, I don't know, but I asked you guys a question a while back about books and I liked your answers. I took Hernan's advice and after the hangout I got a free trial of audible so I can listen to Grant Cardone narrate his book and it was well worth it. But I read a book not too long ago and would love for you to briefly talk about it if you've read it, because I felt like it was a huge book for my mindset.”

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Before I finish with that question, audible is awesome because you can listen to most – not every book, obviously – but there are a ton of books that are transcribed, or narrated I should say, that you can listen to from audible. It's awesome because when you're driving around in your car you can listen to books and that's what I do. I don't really listen to any at the gym because it's kind of hard to focus on a book while working out, but driving. Whenever I'm driving I like to listen to those because I call it like a university on wheels. That's a good way to learn and that's downtime that you probably would be doing something unproductive besides driving anyways, you know what I mean? So that's awesome. I'm glad, Mark, that you took that advice and used that time wisely.

So, the remainder of the question, he says “The book is Psycho-Cybernetics. It talks about self-image optimization, how you see yourself, and how to change it. So I guess my question is, does successful self-image optimization lead to successful SEO? Thanks guys and well done on your milestone. I'm sure all non-bitter people are very happy with your success. Cheers.”

I can speak from experience. I haven't read that particular book, Psycho-Cybernetics, but I will make a note of that to check it out. But self-image optimization I think is important. I mean, you can call it self-image optimization. You can call it improving your self-esteem. You know, it's mindset. That's a perfect question, Mark, for what we're going to be … You know, our guest tonight with CT Fletcher. Semantic Mastery with CT Fletcher because it's all about mindset. He says – pardon my language, guys – but he says “Fuck excuses,” you know? That's truth. That's, in part, self-image optimization or improving your self-esteem. Holding yourself in high regard and that's not an arrogance thing, it's knowing that you can accomplish whatever you want to accomplish if you set your mind to it and having that kind of confidence in yourself and your own ability – and it takes work.

You're not just … I guess some people are born with it, but I know it can be something that you can learn, something you can condition yourself to do – to be more confident. Anytime that you can improve your mindset, your enter life is going to be improved, not just becoming a better SEO. I mean, if that's your life ambition then absolutely or if that's one of the major parts of your life is doing SEO work then absolutely that would get better. But how about elevating everything in your life by having a better self-esteem, you know. I'm somebody that always listens to self-help books and audio programs. That's typically what I'm listening to from audible. I don't read fiction books ever. I'm always reading sales books and mindset books and motivational books because it keeps me going. When I start to get lazy and not do that kind of stuff, I tend to start losing motivation and momentum for projects I'm working on. So I tend to do that on a regular basis.

So, Mark, I think you're on to something there. I think this particular book I don't have an opinion on yet, however I will put it on my wish list so that I can check it out at some point. But keep doing what you're doing, man. I mean we have a bunch of books. We just mentioned three of them that we send out to our mastermind members when they first join over the first three months because they're books that are so transformative to us and our businesses. Such as Grant Cardone's The 10X Rule, Work the System, what is that? I think it's Sam Carpenter. Then, what is the other one? Is that Gary Keller? I think it is.

Adam: Yeah and we're going to have to add the 80/20 Rule pretty soon I think.

Bradley: Yeah. Perry Marshall's 80/20 Sales and Marketing.

Adam: Yup.

Bradley: Yup. That's a really good book too. So that's a good strategy, Mark, and you should keep it up. I encourage everybody to do that too. It's not necessarily always about learning more tactics about how to rank stuff, guys. Sometimes you've just got to feed your minds positive stuff. You know what I mean?

Chris: Yeah. Exactly. That's exactly what I was going to say – and it's not just for SEO. If you have the mindset, you can apply it to your entire life, to anything, to how you deal with people, to how you deal with family and how you approach people and look at them in a different way. Because if you're sure about yourself and you care about yourself, that automatically goes outward and you'll start caring about others too. It's just, as he says, the mindset. Changing that internal machine into believing that you can do anything you want. Which is one of the things that we'll be dealing with CT Fletcher tonight which is, again, excuse me, “Fuck impossible. Don't let anybody define what's impossible. You can't know unless you try it.” So if you set out to become the best SEO that you can be, you can't let anyone else tell you how successful you can be. That's up to you to put in the work. It takes work, dedication, focus, and a lot of things. It's really interesting that mentions this because we've been discussing having a mindset series for our mastermind. So that's a great question. I'm really liking this question.

Bradley: It was a great question, Mark. I just want to add one more thing. Recently I read a few books by who's quickly become one of my most favorite authors and … Let me rephrase that, I've listened to the books on audible because I very rarely have time to read. Ryan Holiday is his name. The first books is Trust Me, I'm Lying, which is absolutely fascinating. It's not really about mindset. It's just about how much bullshit the mass media is and how it's so … It's a great book. Let's just put it that way. But the next book is called The Obstacle is the Way and I think it's an outstanding book. It's based on stoic philosophy or stoicism, but it's really powerful. It's how to find an opportunity in every adversary and if you have that attitude about you, then no matter what life throws at you, you'll always be able to be successful. You'll always be able to make it through and again it's very similar to what we're going to be hearing tonight from CT Fletcher. So again that book is called The Obstacle is the Way by Ryan Holiday. I highly recommend that you guys put that on your wish list for audible if you're going to … For me it was very transformative.

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His next book is called Ego is the Enemy. I'm listening to that one right now. That's also a really good book. So that he's quickly become one of my favorite authors and I encourage you guys to check it out. All right, we're going to keep moving, but that was a great question, Mark. We appreciate that.

Issues With Tags & Yoast SEO Canonicals With Some WordPress Themes

Greg says, “Two years! Congrats guys.” Thanks, Greg. “Recently I attended a 1 1/2 hour long webinar about how to become a social media expert. The truth is, Bradley, Marco, and Hernando often share more helpful information in a five minute [inaudible 00:15:50] than was learned in that entire webinar. You guys are great. Thanks.” Thanks Greg. We appreciate that.

“My question is, I use a unique tag for each post then use Yoast SEO canonical for each tag back to the post. This worked with the prior theme but is not working with the new theme from same company on new site. I'm not sure if it's a problem with the theme or with Yoast. Should I stop using the tags or could I instead redirect the tag back to the post using the redirection plugin.

Greg, it would kind of defeat the purpose if you did a redirect – of having the tag pages. You could still use the tag URL as an additional link point, but if it's directly 301ed, then essentially it's just a 301 link. In other words, if you were to be build links to that tag URL and it's just redirecting to your post then essentially all you're going to be doing is building links directly to your post. So you're not hiding anything. The whole canonical method that we talked about in the mastermind which is where he picked this up, is so you can build links to the tag page and the tag page will pass all the equity through the canonical tag back to the original post. But competitors won't see the inbound links on the tag pages, if that makes sense. You can send them the note index. The whole point is that you build links to the tag page and then have it canonicalized to the post so that you can mask link-building opportunities from prying eyes. That's what that's for.

So doing a 301 redirect really isn't going to help you at all. Okay. So, in other words, if you can't get the canonicals to work, I would, first of all, see if it's a plugin conflict of some sort. Disable all other plugins except for the [inaudible 00:17:39] plugin and see if your canonical or tag pages are working correctly. If they're not working correctly, you can assume that it's either the theme itself, which in that case I would contact the theme developers – or it's the Yoast SEO plugin. Most likely, it's the theme. However, if you've disabled all your other plugins and you find out that just with the [inaudible 00:18:02] plugin enabled, it is working, then there's obviously a conflict with one of your other plugins. For there, you could just go back and start turning on one plugin at a time and checking the tag pages until you've identified which plugin is causing the problem. Okay? But yeah. As far as setting a redirect using the tag URLs and redirect, that' s not really beneficial at all. At least, I can't see it being beneficial because any links that were built to the tag URL would be viewable from anybody looking at your back link profile. Whereas the tag pages won't be if you're doing the canonical method. Okay?

Embedding Google My Maps Code In HTML Websites

All right. Dean's next. He says, “When building an HTML website, today notepad plus the Google Maps API section displayed as expected on desktop, yet when I launched uploaded the site on the server, I got an error along the lines … “ Marco, this is going to be something you're going to have to answer because this kind of stuff … Let's see, I read this briefly earlier. He said something about the problem … Oh, I see. “I had to Google the problem and found the quote ‘If you're using Google Maps on local host or your domain was not active prior to June 22nd 2016, it will require a key going forward. To fix this problem please see the Google Maps API documentation.' Okay. I had to sign in to Google and generate a key when in the past I did not have to. Does this mean that Google is now tackling people using a method of embedding maps on websites to help rank in maps? Or does this just mean that when building websites for clients I'm going to have to generate a key attached to my gmail account for their site?”

I'm not sure what you mean because, Dean, I'm not sure why … It sounds like you did something to over-complicate this. I'm not accusing you of anything, but what I'm saying is that My Maps in Google maps will give you the share, the embed code. So if they're giving you the embed code, they don't require you to have API access, like a key for all that. I'm not sure what you're talking about. You must have tried to create something that … I'm just not following you here. Because any map you could pull up and grab the share URL, whether it's from Google Maps or from Google My Maps. Either one. You can get the embed code.

Adam: I'm not sure why he's going into the API either. Because even if it's an HTML website, it shouldn't matter.

Bradley: Yeah.

Adam: I mean, that's old school. That's how we started out.

Bradley: Yeah. So, Dean, there's something that you're doing that's over-complicating this when it shouldn't be that complicated. Maybe if you can clarify somehow we can help you, but like I said if you go to Google My Maps you can grab the share URL or, excuse me, the embed code so that you can embed to My Maps and if you're going to Google Maps for local listings you can grab the share embed code. That's all you need, so I'm not sure what else you're doing. Sorry I can't help you more.

Most Rewarding Experience & Most Surprising Thing That Happened During 2 years Of Hump Day Hangouts

Greg says, “What has been your most rewarding experience during two years of Hump Day Hangouts? What has been the most surprising thing regarding anything online marketing related?” That's a really good question. I wish I had time to think about it more. Anyone else want to chime in?

Marco: I would want more time to answer it also. I mean, the most rewarding experience is just seeing people from all over the world, literally, coming on here and asking questions that are common to SEO. We answer them and – I know Bradley sometimes gets tired of answering them – but it's new to the person that's asking. It's old to us, but it's new to the person that's asking it. I love just seeing people coming in, finding us, asking questions, then telling us time and again, “Look. You guys give more away in hour than gurus and ninjas ask you to pay for.” So that's very rewarding.

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Bradley: I would say, also, getting the testimonials that we get back in a lot of our groups about things that people learned that they've put to use or practice and ended up having a lot of success with and then sharing that. Because I think that, to me, is rewarding because we do spend a lot of time, guys, testing. We spend a lot of time trying to put together training for you guys and for all the various groups and the hangouts, webinars, and products we release. We put a lot of work into it, so it's good to get feedback which is, for the most part, all positive. Of course there's always trolls out there in the internet land, you know. There's certainly some trolls that have tacked us too, but for the most part, the vast majority of comments are always really positive.

Adam: Yeah, just to hop on the train and say the same thing. It's nice when people come back and say something. It's not that we constantly need the ego boost, but it's good to get that feedback, you know. Because there's times … You know, when before I've been like “I'm really busy. I've got other things to do.” But I show up then to have someone come on and be like “Man, you guys may not realize this but those two minutes you guys took to answer my question totally changed my … You know, got me a client or helped me close a deal or it saved my life because it stopped me from doing something really stupid.” Anything like that.

Bradley: Yeah. Okay. “What has been the most surprising thing from the past two years?”

Well, for me, I'll say something that's kind of self or personal to me. It's surprising to me, for me and my business, is that I'm kind of transitioning away from SEO and going more towards paid traffic. I never thought I'd see that day. So I'm just speaking from me, personally, in the last two years. I've started doing a lot more paid traffic, hence Local Kingpin, which we just launched. I was telling my partners yesterday, during our corporate meeting, that that's going to be my main area of focus for the next several months. Getting really good at paid traffic, especially ad words. I never thought I would see that day, so that's really significant to me. I know that's probably not what you were looking for, Greg, but that's been rather a large change in mindset for me. How about you guys?

Marco: What surprised me the most is how much confusion is out there. How much noise there is out there in the SEO world with all the different opinions and all these people saying different things and trying to knock other people down rather than say, “Yeah. You know, there's a bunch of different ways you could do this. That's just another way.” Instead they say, “Well no. That shit doesn't work. Come get our shit.” I don't like to do that. We say there's more than one way to skin a cat and there's more than one way to wreck a website. Paid traffic, social media, tons of ways. There's really no perfect, guru, or ninja way. There's the Semantic Mastery way. We do what we do. It works. That's what we worry about. We don't worry about anyone else. It just surprises me that other people worry about us.

Bradley: That's the trolls. I just don't even engage with them. Guys, it takes a lot of self discipline and restraint to not jump in on those stupid comments we see sometimes. It's, again, ego is the enemy. Take the ego out of it and recognize it for what it is and that's just, like Marco said, there's just a lot of noise out there. That's why we don't even engage in that. Just kind of brush it off. Because, for example, the Hump Day Hangouts, that's what we're here for. Two year anniversary today. We give an hour of our time every single week for you guys. We enjoy it. We do. I find this rewarding and that's why we've been doing this for so long. I don't know of any other SEO training companies – well, online marketing gurus I guess you could say that do that. There aren't a whole lot of them if there are. Not that we're patting ourselves on the back, but it's because we enjoy it and like to do it. We try to give back because, obviously, this industry has been good to us too.

Increase CF, TF, PA With IFTTT Networks

Okay. Andrew is next. He says, “With the IFTTT networks, how do you increase the metrics? Citation flow, trust flow, page authority?” Andrew, I don't even try increasing metrics anymore. Honestly, I just don't focus on that at all because increasing metrics is only for your own satisfaction because nobody else cares. I'm not being rude to you, Andrew. I'm just saying honestly, it's a vanity metric in my opinion. To look at it and say … Because metrics don't rank sites anymore. You can manipulate metrics and it can give you somewhat of an edge, but what we have found through our testing and we stand by this is that it's all about relevancy more than metrics. It's not something I particularly sweat about, but, you know, the traditional methods of improving metrics is still whole. Improving page authority, domain authority, which – that's simple to do, because you can do that with spam. Citation flow, you can increase that by spam. The tricky one is trust flow or topical trust flow. You should be more focused on topical relevancy than either of those metrics, to be honest with you. Marco, comment on that because I know you've got an opinion on that too.

Marco: Sorry, I was muted. Totally. Metrics, throw them out the window. Third party metrics are somebody's idea of what Google's algorithm could be like and nobody has an idea of Google's algorithm could possible be since it's so complicated. The thing that we concentrate on, is it relevant? Not only is what we're producing relevant to our niche, but the links that we go out and get, are they relevant to the niche that we're concentrating on? Or is it just so powerful that the niche doesn't matter. If you get into Wikipedia for example, which is all over the place, but it's still a directory type place where you'll be in a certain area, niche, or subject. Something like that. Something that's just out of this world. If you can do that, that's fine. Otherwise, don't even bother. Just keep producing content that's relevant to your niche and keep trying to link from websites and citations that are relevant to your niche and you'll be way ahead of the game.

Bradley: Yeah and I'm dropping this line, just because you did ask, “How do you improve metrics?” This is a spam way to improve metrics, if that's all you're trying to do, is improve trust flow metrics. Let me get back to the questions. Damn. There's a lot of comments on this page and we're not going to … We've got a lot to get to. Anyways, I just tested this service, guys. This is ADSthiry.com. I use this service a lot for if I have to pillow a site because I've got to lower anchor-text ratio, stuff like that. Then I'll come here and order links from this company or service provider. They recently sent an email out with a coupon code for 60% off their high trust flow niche blog comments. So I said, “Ah, I'll give it a day in court. You know, I'll give it a shot.” So I purchased 50. I thought, “I don't know what the hell these are.” Oh, right here.

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Anyways, I purchased 50 high trust flow log comments links and I was able to take a brand new web 2 site up to a 24 trust flow about 10 days later once I got the report back from them. I took the blog comment URLs and submitted them to a couple different indexing services and about a week later I checked and that particular web 2 was up to either a 22 or 24 trust flow and the citation flow was only like 26 or 28, which is good because you want it close to a one-to-one ratio or a higher trust flower than a citation flow. That's typically a sign of good metrics. I've got no affiliation with these guys, I'm just telling you that I purchased their … Again, it was a 60% off coupon and that's why I was able to get the 50 niche relevant comments. It was a lot cheaper, I can tell you that. It was like 90 bucks or something like that. So if you get on their email list guys they do send out coupons often. So I highly recommend that you check them out and you know, again, you asked …

If you want to improve metrics so you can look at your numbers in metrics and be happy, that's probably a good service for it, but I would recommend that you just be careful doing anything like that to money sites, okay?

Choosing HTTPS & WWW Versions Of The Website In Google Search Console

All right. Michael's up. He says, “Hi. I've always used the WW version of websites, the HTP and non-W versions direct to the WW at the hosting service now for my new site, which is an affiliate site. No security commerce or customer information needed. I chose HTTPS and yes that self certificate's still to be activated, but still use WW.” Okay. “The first pages on my site were fine. All used WW version. Now the last three pages have both WW and HTTPS versions index. I'm not sure how to stop this from happening. Go to Google Search console. I have not seen any place with the host or Google Search. How to choose one or the other?”

Yeah, go to search console and site settings. You can choose your display URL and force … You have to verify the domain for both versions of the HTTP and HTTPS. So you have to verify that domain under both versions. Essentially you have to add both versions of the site to search console. Then you go to site settings and you can select which one is the display URL and that will … It's not going to … If you select to always show HTTPS plus the WWW. version of it, right? So the front part of your URL, if you tell google “I always want it to show HTTPS//WWW. and then your domain”. Then once you click save it's not going to instantly make all those other indexed URLs disappear. It's going to take some time for those other indexed URLs to drop out of the index, but you can set that in search console. Okay?

Marco: Yeah and make sure you have the canonical set to the HTTPS WWW so you don't run into any furry black line …

Bradley: But that can be handled automatically – Oh, this is eCommerce. Never mind. If it's WordPress it's set automatically by WordPress, but yeah if it's eCommerce make sure your canonicals are set. I don't know if you code that in yourself or the platform will do that for you. I don't know. I don't do any eCommerce stuff. But yes, make sure that you have that set correctly. But yeah, you can do that in a search console man. Just check it out. All right?

Greg's up. He says, “Happy 104th! You guys really put it out there, no fear, all the guts, and we share in the glory.” Awesome, Greg. You're one of our regulars. We appreciate that. I can't say enough how much we appreciate you all. Thanks man.

Classic View In Google Plus Page

Chris says, “Congratulations guys! My G-Plus pages keep automatically switching to the new G-Plus. Is there a way to tell it to stay on classic? With the new G-Plus does the About page matter as much now?” I don't know because I don't have a lot of experience with new G-Plus because I always switch it back too. Chris, most likely it keeps switching you back to the new one because you're probably clearing cache and cookies. You know, using C Cleaner or something like that. Every time you clear cache and log back in, it's going to automatically default you to the new Google Plus. The reason I know that is because I do all my SEO stuff in Firefox and I'm always clearing that browser. But I very rarely clear Chrome because I'm always logged into Chrome as my main profile. So I stay on classic. Maybe once a week or something like that I'll do a clear cache and cookies for everything including chrome and the it will force me back to the new Google Plus until I switch back to classic. Every time I log into Firefox into my various Google profiles, it's always forced on new because it's cleared from cache and cookies.

So most likely that's what causing it, Chris. I know it's a little bit of an inconvenience, but you know, I'm going to keep using classic Google Plus until I'm absolutely forced to use the new one. I'll be kicking and screaming when that happens. Okay? Cody says … And I don't know how to force it stay, Chris. Because Google is trying to force everybody to the new one, is what I'm trying to tell you. So, the bastards.

What Is The Craziest Thing Someone Has Ever Asked On Hump Day?

Cody says, “I see my website as a way to help people and change people's lives. Thanks for two years or teaching us how to do that more effectively. You guys rock.” Thanks Cody. “My only question would be, what is the craziest thing someone has ever asked on Hump Day?” Well that's another good one. Man, I don't know. The craziest thing. Anybody got any ideas?

Marco: I'm just laughing because we haven't had any crazy, crazy ones in a while. Last year we had some crazies though. Yeah, this is pretty anticlimactic.

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Adam: Well I can say one for sure, Cody. This will probably resonate. A lot of you can probably relate to this and I've said this before, is, we as SEO's especially typically want to over-complicate stuff. It happens all the time and I'm 100% guilty of it too – especially in the earlier years of my career. Now I try to keep things as simple as possible. I've learned to try to be … To keep it simple stupid, you know what I mean? But we sometimes get questions from aspiring marketers or people who are learning SEO. I know that they put hours and hours into preparing a question because they're planning out a site for some elaborate silo-structure and they produce a graphic or diagram with all the silos built out and supporting articles and all that links internal – and I'm not kidding, I've seen questions that I know have taken somebody four, five, even six hours just to prepare the question. Then they send it to us and I'm like, “It's way too complicated. You don't need all this.”

So I can't specify … There's not one specific question because this happened on more than one occasion, but that's probably the craziest thing. It's like, here I come and take the wind right out of their sails. I don't say it to be mean, but I'm like “Man, you spent so much time preparing this elaborate silo-structure for a carpet-cleaning site.” It's like, “Come on, guys. You don't need to put that much work. Keep it simple, stupid.” I'm not calling you, Cody, stupid, but I'm saying that's just the kiss. K-I-S-S. Don't over-complicate it. Keep it simple. Try to get results with as little effort and as little effort as possible. Because you can always add on, but when you come out of the gate with some huge elaborate scheme for something that doesn't require even a fraction of that, you're just working to be busy. There's a difference between being busy and being productive. Right? So that's what I recommend, guys. Try to do the absolute bare minimum to get the results that you desire.

Marco: The one that always gets to me is just, as an example, “Can I rank for DUI attorney in a week?” Fuck no. Hell no. Come on, man. What kind of question is that.

Bradley: That wasn't even a question though. That was a “I joined your Mastermind, I built an IFTTT around a default WordPress theme, I published three articles with no images, trying to rank for DUI attorney Toronto and I haven't ranked. What gives? This stuff doesn't work.” So, needless to say he's no longer a Mastermind member. Good riddance.

Adding Extra Relevancy To A Nearby City With Local Kingpin

All right. Richard next. “Happy two years. Since I couldn't stop by [inaudible 00:38:30] Maps Kingpin – ” I'll plus one that. “Local Kingpin Questions. In the training you were suggesting adding geo-settings to images with the same geo-location as the GMB. When I want to add extra relevancy to a city close to my business – “ Yeah, you can, Richard. You can. If you're targeting … If you're trying to get your maps listing the rank for another city, especially if it's close in proximity, okay? Because if it's not real close in proximity, chances are you won't be able to rank in that map's pack anyways. But if it's close enough in proximity, yes you can and you can add additional relevancy by adding other images to the Google My Business page as well as to your website. Particularly in blog posts where you can mention the other cities names. You can target posts. Target the topic of blog posts to target those key words and those city names of those adjacent cities and add images to those posts as well.

Because here's the thing, if you're adding geo-metadata to those images that you can upload to your Google My Business listing, that's awesome. But then you can also use some of those same images and even additional images that are geo-tagged for that other city or cities that you're blogging. If your blog is connected to your Google My Business page through IFTTT, which is what we teach, then you're going to be feeding additional relevancy back into that listing every time you publish another blog post. So the IFTTT blogging strategy works well as well as having metadata, geo-data added to or appended to those images.

Inside of the Maps Kingpin Training, one of the videos that I just uploaded – I think it was yesterday – was in the updates module, talking about how to use Google photos. Now using Google photos as part of your images because you can append metadata to your Google photos now and you can basically fill out … You can span the metadata, the information section. You can NAP details in there, lists of keywords. It's pretty powerful. I would check that out as well.

“We serve services at the customer location, so what about having images made at the customer location and adding geo-settings?” Yes, you can do that. “A tip for all people struggling with markup [inaudible 00:40:41] Try adding Google tag manager to your site.” Yeah. Google tag manager is awesome. I really like it. I'm actually going to be doing more training on how to use tag managers with analytics as part of the … In mastermind, mastermind members will be getting that training and so will Maps King Pin and Local King Pin buyers. Okay. But yeah, absolutely. Tag manager is really cool. It's not that difficult to learn how to use, guys. In fact, there's a course on U-Demi by a guy – I dropped a link in the Map's King Pin training or the Local King Pin training about it. But you can go to U-Demi and look for tag manager training. There's a course that was, I think, $19 when I bought it. It's pretty good.

Changing Page Title & Slug To A Siloed Navigation Menu

Carol's up. She's a relatively new mastermind member. “I listen to Hump Day Hangout [inaudible 00:41:34] yesterday. Question about silos and not using a services page for the top of the silo.” Okay. “I just went through this on a site last week. I left services in the nav menu, but I changed the page title and slugged to the key word. Is that okay or will it be confusing to the bots?” I don't know, Carol, exactly. The services pages should be navigational pages only. They shouldn't be part of the silo. That's what we talked about. I assume that's what you're talking about here. “Change the page title and slug to the key word.” Again, a services page is typically just for the visitor. It's for human optimization, not search engine optimization. Does that make sense? It's for visitor optimization.

It's in order to make the site more easily navigable from the visitor stand point. So the services page, typically, isn't part of a silo because it doesn't add to the relevancy in any way, shape, or form. So adding a keyword and changing the services page to a keyword and a slug, isn't going to help the silo unless you have the services page as part of the silo and you're trying to inject more relevancy by doing so. If that's the case, honestly I don't know because I would rearrange the site. I would re-structure the site. Unless, obviously, you're ranking well already, in which case I wouldn't bother. I wouldn't want to chance risking it by restructuring the site. But if you can improve upon your rankings still, I would consider restructuring those URLs and the silos. It depends. If you've got a ton of content in each silo already. Then no, don't restructure it. But if it's just a handful of articles or pages, pages and/or supporting posts, then I would consider restructuring the site to remove services from the silo because it shouldn't be part of that.

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That's the way I'm reading the question. If I'm wrong, Carol, we also have master class coming up and mastermind tomorrow. We can clarify that further in one of those webinars.

How Often And Useful Can The Same G Map Be Pushed In The Serp Space Map Powerhouse Program? 

Jay Turner. Service based question. “How often and useful can the same G-map be pushed in service-based in map powerhouse program? Or is it a one and done deal then move on to find other G-maps embeds?” That's a good question. I mean we have the secondary embeds, so I wouldn't … I don't know. Marco, you've got more experience with that. It shouldn't matter. You should be able to push … The only thing is you don't want to spam our network with the same embed code on multiple posts, because then that's duplicate content on our networks. Does that make sense?

Marco: Yeah I totally agree. He shouldn't need more than just that with … I suppose that he's doing RYS and then pushing that My Map through our map powerhouse and the secondary embed network. If that doesn't get you where you want to go, man. There's a big problem.

Bradley: Yeah I would add more to the secondary embeds. If you really want to get that map embed out there across as many site embeds as you can, then I would consider keeping the first tier embeds down. Lower your embed count on the first tier which are the video powerhouse credits. You know, the first tier embeds. But the secondary embeds which is the add-on service, you could go crazy with that. That way you would have, essentially, multiple map embed projects or whatever because if you keep your … Let's say you do ten to your one embeds. Then you do a whole bunch of tier two embeds. Then you still have a whole bunch of other sites left as tier ones that you can embed on. If that makes sense. So that's what I would do. Just add additional seconds to your embeds.

Marco: He could always build a second map with additional information and push that. There's nothing wrong with that because it's not the same thing. It's a separate URL. It has more or less information or whatever. So you can always do that too. Then make sure it's there linked to each other. I don't want to give away too much because what goes on in RYS stays in RYS.

Adding Linkedin, Pinterest, Instagram, Soundcloud To A Branded IFTTT Network

Bradley: Yeah. Brandon's up. He says, “Hi. I added extra social properties to one IFTTT network for brand LinkedIn, Pinterest, Instagram, SoundCloud, and a few others. Is that okay? Hope you all have a great 104th party.” Yeah, Brandon. That's fine. That's absolutely fine. In fact, as part of the IFTTT SEO academy and the update training, the multi-update webinar, that's what we're doing. We're going through and picking out four or five additional properties every month. Well, three to five additional properties every month and walking through. Absolutely guys. Look, you want to get your brands, guys. You want to have a presence on as many social media and web 2 sites as possible. I'm telling you that's what's going to validate the entity, it's going to reinforce your brand, it's going to improve or increase your authority and it's going to give your site, your brand more weight in Google's eyes.

So you want to get ranked or listed on as many sites as possible that are decent sites. I'm not saying go out and get a bunch of forum profile links. That's not what I'm talking about. So yes, LinkedIn, Pinterest, Instagram, SoundCloud – all of those. In fact, we just talked about SoundCloud and Pinterest on the last Hump Day Hangouts – excuse me, the last IFTTT update webinar, which was last week I believe. Okay? So absolutely.

Updating IFTTT Training Videos

Eddie's up. “I only recently found you guys. Two years of helping people voting your customer base. Congratulations.” Thank you, Eddie. Appreciate that. Greg: “I saw your post earlier and I clicked on that. That's pretty cool.” Now the next thing is, I know everybody's going to say, “Well aren't you going to update all the IFTTT training videos?” My answer is going to be a resounding no. So we'll talk about this in the next update webinar which will be in about two or three weeks. But yeah, I'm certainly not going to go on and update all the videos. But thanks for pointing this out because I was unaware of it. Of course, the next time I log into IFTTT I'm sure I'd see it. But the process should be relatively the same. I'll probably add an update video on how to create a recipe under the new user interface, the new what they call “app-lets” now as opposed to recipes. But the principle is the same. I hope that everybody that is a part of the IFTTT academy is smart enough to figure out the proper steps. So thanks for pointing that out, Greg.

Is It A Good Idea To Flood Page One With Multiple Similar Videos?

Okay. Earl: “I'm finally moving into some video marketing on a pay per call basis with clients. Easily a hundred-plus Minnesota townsfolk for first place on Google. Five to seven of our keywords using video marketing blitz.” Awesome, Earl. “Multiple video titles showing up on multiple key words in most towns. Is it a good idea to flood page one with multiple similar videos?” It can be, Earl, but use different channels. If you have a whole bunch of videos ranked for a keyword and it's all in the same channel, it's a quick way to get your channel terminated because somebody will complain. They'll review your channel and terminate it for spam. So if you're going to do that, make sure you're using a lot of channels that you're posting with so that it's a lot less likely that you're going to lose all of that if your channel gets terminated. How many times –

Marco: Can I just give him a piece of advice? He's found where he can go. Now if you really want to make money, change the videos, make them quality, put in your CTA's properly. Do all the things you need to to make sure you're going to make as much money from this as possible. Yup. I mean that's the way to go. Start flipping them into something that will draw people's attention and make you some money.

Bradley: Yeah. On top of that, I agree with Marco. You've poked, so now you know which keywords you can rank for. With Youtube videos I understand. If you can rank a Youtube video with no SEO work, by just uploading it or live streaming it with no additional work. Chances are for those keywords you can rank other properties fairly easily as well. Also you can probably rank that same video or – as Marco suggested, which I highly recommend – because I'm finding spam videos don't convert nearly as well as they used to because people are becoming more savvy. But you can also – when you've got a good video with a strong call to action, a video that's set up for conversions, then you can also upload that to like Daily Motion, Vimeo, those kind of things so that you can get multiple videos on page one, but not all from just YouTube if that makes sense. So you can start to try to rank other properties, Web 2 properties, create some blog posts, do press releases. You know, stuff like that. All right.

“How many towns with very similar videos front-end changed in varying last slides call to action to different lanes to create variety with manually reworded descriptions can I expect to get away with on the same proxy gmail account before getting slapped by YouTube?” It's not how many towns. It's how fast. It's your velocity. In other words, how many videos are you uploading to that particular channel in a 24-hour period? Now I've been aggressive and been able to get away with 15 or 20 videos per channel per day and got away with it. I've got one channel that, no kidding, has like 997 videos. They're all 100% spam videos and it's been up for 2 1/2 years now. It's still generating leads today. It's complete spam videos. I was doing 20 maybe as much as 25 videos in a 24 hour period. I don't recommend that because I've also had channels terminated from that. It's not a matter of how many towns or how many videos.

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It's really about how fast you do it and I always try to stay at less than 10 videos on a 24 hour period for channel. In fact, to be extra safe I typically like to stay to about 5 videos per channel per 24 hour period. But I have certainly been more aggressive and gotten away with it. But I've also had accounts terminated. So just be careful. I've found that if you stick, conservative, to 5 or no more than 10 videos in a 24 hour period, it's very unlikely that you're going to have any problems unless somebody reports you.

All right. “Should I do multiple keywords for same, larger town on one G-Plus account or should I focus on giving YouTube account to different towns, keywords, titles?” I would spread it out, Earl. I would spread out one channel across multiple areas and use multiple channels to blanket one area, is what I'm saying. Because otherwise you're putting a great big target on your back, saying “Hey, come slap me.”

Current Best Level Investment Option For Mass Publishing On Youtube

“What's the current best level investment option for mass publishing on Youtube? I. E. 5 to 7 across a hundred or so towns.” I think, right now, video marketing blitz which is [inaudible 00:52:44] program. We promoted it a few months ago. I think it's a great program for that. That's probably what I would suggest.

Damn. We're almost out of time, guys. I know we've got a ton of questions. We're going to get through just a couple more, but we've got to wrap it up because master class is coming.

Adam: Yeah. We've got some prizes to give away.

Bradley: Oh that's right. Well then let me just read Sky's and then we'll wrap it up, guys. We appreciate all the comments. Sorry we couldn't get to everything. Sky says “Rather than asking a dumb question, I would like to thank the semantic mastery team for all the information and help. Yesterday I uploaded a video and used all the techniques learned within semantic mastery training and it ranked on page 1 on Google and position 1 on YouTube instantly.” Awesome. “I then removed the city modifier and my eyes grew a bit bigger when it was still there since this was a high value phrase with buyer intent. I was checking some rankings and identified another good phrase, so I went back to my video and added that phrase to the description – BOOM – I checked the rank for that phrase and was now ranking for that term as well. To all those watching, just follow the training and take action.” Awesome, Sky. Just go get it done. Take action. Go make some money. Appreciate that, man. Thank you.

Marco: Take action, guys. Take it. If you don't take anything else away from this or from anything else that we tell you, do something. Do something. You can't just sit there and consume and consume information and then hope for more, for better, for the next big thing. Because you'll just sit there and you won't do anything except spend your money. At some point, you have to go and apply and see if you can make money. The satisfaction will be so much that you're going to get geeked up and you're going to want to make more money and that's how you begin building your business. But that doesn't happen if you don't take action. It doesn't happen.

Bradley: All right. Before Adam gets to this, I just want to make two more comments. Number one: Andrew Walker. He's awesome. He's a friend of mine, a local guy. That's awesome that he's been showing up. I've been kind of consulting with him on a one-on-one basis and he's starting to bring his offline business online and I got some high hopes for you, Andrew. So thanks for showing up, buddy. I appreciate it.

Recommended SEO Tool

And last, Daryl Dressel, I just saw this. I have to answer this one. “If you could only recommend one tool that you started using in the past year, what would it be?” We've been using it for over a year, but hands down Click Funnels is an absolute must if you're in any kind of online marketing in my opinion. I don't know how we ever survived without it, but I don't know how I could run my business without it now. So I would say Click Funnels is hands down the most important tool in my business right now that I can think of.

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All right, Adam. The floor is yours.

Adam: All right, guys. Bear with me for second. I am on my laptop and things are slowly moving here. Okay. Here we go. You guys can stare at my great picture there. Sorry about that.

Bradley: Oh you don't have a screen share? I thought you had a screen share. Never mind.

Adam: My connection hasn't been great. All right, so, guys. How this is going to work for the winners, I'm going to contact you via Google Plus and that's how I'm going to verify that I'm actually getting the right person. So, for the books, little drum-roll here, Andrew Sexton, Eddie Brim, and Kate Best you guys are going to each get one of those three books and I'll be telling you which one it is and I'll be contacting you via Google Plus. If you're outside the U.S. just let me know your Amazon email address and we'll get you a Kindle book or something.

Bradley: Cool.

Adam: So please put them to good use. Here we go. So picking the three from the questions. In the background we went through the questions. So a free month of V2 – and if you guys are already members of these memberships or you already have this, then we'll just pop you on the back end and we'll get it figured out. Earl, you get a free month of V2. Marco's going to hook up an RYS doc for Mark O'Connel. So Marco will be in touch with that and we can work with you on the details there because obviously that's a little bit more complicated. Jay Turner, you're going to get a 90 days in the mastermind. So I'll get with you with that and we'll kind of get you on board in there shortly.

Bradley: That's awesome. So guys, congratulations. Thanks everybody. Like, for example, Mark O'Connel just got the RYS stack. He's been attending our Hump Day Hangouts regularly and participating. That's what we're looking for guys, we appreciate that so every one of you that won, congratulations. Thanks for being here and making Hump Day Hangouts something that we look forward to on a weekly basis as well. We thank everybody for being here today for 104. Next week, remember no questions, guys. You're more than welcome to post on the events page, but we're going to be just having fun and kicking it next week. Everybody should schedule one hour and get your favorite frosty beverages and kick it with us. Okay. So thanks for everybody being here. Master class starts in about 3 or 4 minutes. We'll see you guys then. Thanks Adam, Chris, and Marco.

Adam: Bye everyone. Take care.

Hernan: Bye.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 98

By April

 

Click on the video above to watch Episode 98 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hey everybody, welcome to Hump Day Hangouts. This is episode number 98, and today is the 21st of September. We've got almost a full crew here. Going to go down real quick like we do. I see we've got Hernan on video, so everyone's getting a special treat today.

What's up man?

Hernan: I'm good. I'm good. You guys should be paying less for actually watching my face right now.

Bradley: Ah, turn it off.

Hernan: It's really good to be here. What's up.

Adam: Good deal. Hey Marco, the volcano hasn't blown you away yet, right?

Marco: No, not yet, but 6 times in the last 2 days. Lots of ash.

Adam: Yeah, I think that's worse actually. I was, I'm dating myself here, but I was born right around the time of Saint Helen's explosion and I just remember hearing the stories about ash just ruining cars and stuff like that. Once it gets in anything.

Marco: Yeah. It'll peel the paint off the car, rust the motor. It'll corrode the motor. You just have to pour water on the car. You don't scrub it with anything, because it's an abrasive. You don't want to rub the paint off the car. You just pour water on everything. It comes off.

Adam: Cool. Bradley, how's it going?

Bradley: Good, happy to be here.

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Adam: All right. Well I will get to my quick announcements everybody. Wanted to say real quick, hopefully everybody here's signed up as a user over on SERP Space. If you're not, I'm going to drop the link. You can head over there, sign up for free and check out the services. Been really busy pushing out a lot of updates. Some really cool stuff with Video Powerhouse for Map and video embedding, as well as a secondary network now, and we're going to talk some more about this later. What else we got? Press releases coming out on the 30th this month. We've updated the link building packages themselves, so there's now even more options for you. You can do…

Bradley: Citations.

Adam: Yeah, citations are coming. That one doesn't have a date, but it's soon. It should be actually within probably 30 to 45 days. There's just a whole lot going on, so I'm going to be writing some emails and getting people notified about that. If you're already a user, by all means, check it out. The PBN domain is live too. You can buy PBN domains.

Bradley: What about, do you want to mention credits and recurring credits now?

Adam: Yeah, thank you. Credits, so like Video Powerhouse, you can save money, because it runs on a credit system. Basically you use a credit when you have a video posted. It used to be for various reasons, if you get a subscription you need to use those in 30 days. We changed up the system, and now when you get a subscription, 1, you save money. Then 2, your credits roll over. Let's say you only use half of your credits, well those will still be there that next month, and then you can use them on other stuff. Pretty awesome.

Bradley: Have we started moving all the other products over to the credit based system yet?

Adam: We're working on it. Eventually we're going to do that, but yeah, it's kind of a, we've got to figure things out and get it tested.

Bradley: Okay. It's coming too though, so that's kind of exciting too, which means you guys can use your credits to purchase. It's coming, but you'll be able to use your credits to purchase not just Video Powerhouse and map embeds, but also like IFTTT networks or link building packages and all that kind of stuff.

Marco: Don't forget prices will be going up. This isn't a scarcity tactic. We spent a lot of time, a lot of money. We had the developers in there. I've been cracking the whip on this gang to get this done. All of that takes time and money, and so prices are going up. Get in now so that you can get grandfathered in, or if you don't mind paying higher prices, then don't and wait.

Adam: Yeah, I'll back Marco up on this too and say that we are going to do a public launch, so if you are interested in that, now here in the next couple months is a real good time to see if that works into your SEO toolkit, which by now I would say it definitely should, based on what we're offering. Yeah, go check it out. Especially go check out Video Powerhouse and some of the map embedding options. It's pretty awesome.

Bradley: Cool. What else?

Adam: I think that is all I have for right now, so if you guys are good I guess we'll get started.

Bradley: Yeah. We've got a ton of questions already, so let's go ahead and jump into them. Grab the screen. Make sure I did cameraman first, just to double check. Yeah I'm good. All right, and I'll zoom in on this guys, because I know it's easier for you to see that way. Bear with me. That should be good.

Adding 2 Location Specific Citations To A SameAs Attribute In The Header

All right. Let's see, Mark O'Connell's up first. He says, “Hi guys. Hope you're doing great. First of all I would like to say thank you for all your hard work you guys put in, it's of extreme high quality and I have learned a ton of very useful information from the SM crew.” Oh plus one that. “With your information Hump Days and IFTTT courses, I got my first lead gen site to number 17 in 6 or 7 weeks. Brand new domain for a roofing term, which is very exciting, so thanks for that.” Well congratulations Mark. That's awesome. 17's not where you want to be yet, but it's definitely a jump in the right, a step in the right direction.

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“My question is about the value of less powerful but highly relevant links. I've watched every Hump Day Hangout and I have heard you talk a lot about relevance. I have found 2 citation sites that are specific to the area I'm trying to rank in, but these are not powerful sites like Yelp or Yell, for example. Are these 2 sites worth it, and if so, would you advise adding these 2 location specific citations to my schema, same as attribute in my header? Thanks.”

Mark, yes absolutely. Hyper local citations are incredibly powerful, regardless of what the domain metrics are. Don't worry about that. This is kind of what we've been kind of preaching, especially in the last few months. Marco is really adamant about this, don't worry so much about metrics, it's more about relevancy guys. Hyper local citation sources are oftentimes have more of an effect on your local rankings than the big sites do, like Yelp for example. It's because they're hyper local, and Google knows that.

Getting listed in hyper local business directories, like maybe municipal type, what do they call them? The newspapers that are for local cities, they're usually really small types of cities. There's what do they call like coffee news, those kind of rags that you can pick up free that are usually print publications, but they have an online aspect as well. Those are very, very powerful type of citations. Again, the metrics don't say so, but as far as the effect that they have on ranking locally, they are.

There's a few others ones, or even like national type sites. For example, Topix is a site that's kind of like a national, it's a forum type site, but it's hyper local. Another one is Pulse. I think it's Pulse, I can't remember off the top of my head, but there's several of those types of sites out there that actually starting a thread in your local area, which sometimes it's on a sub domain with like a city sub domain and that kind of stuff. Starting a thread in one of those forums and dropping a link or a citation, name, address and phone number, is very powerful. Absolutely.

I would say Mark, it's definitely worth your time. In fact, we mentioned this Marketer Center, which is a reseller, kind of a white label service that you can purchase citations from. Andrew Scherer, he's the guy that runs that. It's a great service. I use it quite a bit. They have a package specifically for hyper local citations. Now, they've scraped their own list and they'll do a little bit of research up front for when you, like put in your name, address, phone number and details when you're ordering the citations, they'll do a little bit of research and try to find some local directories that they can list to.

They've already compiled a big list of local directory type stuff, instead of just the big national directories. They have the big brands, the big citations they call it, but they also have the hyper local citations. That's kind of a 1-2 punch. I always order the big citations and hyper local citations right off the bat. Then, like I said, if you have somebody on your own team, or even if you do it yourself, to actually go out and try to hunt down business directories that are specific to your area only.

The 2 most powerful types of citations, I mean the big citations are important guys. That's kind of like standard operating procedure. Trying to find city specific, or like I said, hyper local business directories to list on, as well as niche specific directories. For example, like a plumber only directory. A landscaping only directory. Those are also very powerful. Again, it doesn't matter what the metrics say. I can tell you from experience that just using those types of directories, that are so targeted, very specific, are going to have a huge impact on your ranking.

Marco: Before we move on from this hyper local, just so you guys know, we're doing an RYS update webinar on Friday for members only. It's in the Facebook group, so make sure you get in there and let me know you want to attend. It's not going to be recorded, absolutely not, because the stuff that I'm sharing is stuff that I've been working on, that I've been looking through, and this is just for the RYS group. It's regarding this, it's just how to give more local relevancy to a map. That's what we'll be getting into Friday.

Bradley: Wait till we get to Paul's comment up here. We'll get to that in a few minutes, because that's pretty exciting.

Hernan: Sorry Bradley, but on the same topic, from local, or finding really good local backlinks. I've had good results with using Bluechip Backlinks for this, like scraping a local directory for example, or some sort of local website or newspaper, as you were saying. Sometimes they would be really open to it, to get you featured on it if you're a local company, but sometimes you can get domains with 0 metrics, but they have a couple of backlinks from these local directories or local newspapers. Just 301 of that, you will notice a nice boost. You can combine that with the hyper local citations, and finding and scraping, you know with Bluechip Backlinks or something similar, and getting some domains to 301. Do not go crazy with this, but it's really powerful.

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Bradley: Yeah, and that's why I just pulled this up while you started mentioning that, Hernan, because that's a great point. That's one way that we do it as well, is just go search for, I'm just using Atlanta as an example here guys. Put your city name in, or municipality, even if it's a smaller area. Put your city name in and then business directory. Then just grab the URLs from the first 2. In fact you can do this in Bluechip Backlinks, what's called the SERP Sweeper. Just grab all the business directory URLs and drop them into your domain crawler. Preferably you're using Bluechip Backlinks, but whatever domain crawler you use. Drop all these business directory URLs in there and let it crawl, because that's true.

First you want to go ahead and try to get a citation on those local directories anyways, like an actual citation that you get your business listed. A lot of those, it's not something I recommend that you do yourself. You can outsource that kind of stuff, and I recommend that that's what you do because it's tedious work. It's just data entry. It's pretty dumb. It's not fun, let's put it that way, but it's very powerful. At the same time you can also, like Hernan just said, find broken backlinks on these directory sites and just pick them up for dirt cheap and use them. Even if they're not like industry specific, which most likely they're not going to be, you can still use them for like deep links, or links to inner pages, or blog posts and that kind of stuff. It's going to help boost because of the local relevancy.

It doesn't have to be, even if it was a link from a business that went out of business, and it's still listed on the directory. You would say, “Well I don't want to screw up my NAP by buying the expired domain and then having it point over to mine and confusing Google.” Because it's the link at the bottom of an NAP from a different business, but it's redirecting to my site. Well that's why you could use a buffer site, or you could run it to an IFTTT property or something like that, or just link it to like a blog post from your money site. Because you're still pushing local relevancy into your domain at that point, and that's really, really effective.

That's a great question, Mark. As far as the same as attribute, yeah you can. Again, I would only use the same as attribute for those listings if you have your own NAP listed on there, not like a scraped domain, or a purchased expired domain. I wouldn't do that. I would absolutely use the same as if you have your own listing URL. Like if you get your own page URL on that directory, then yes, you can list that as a same attribute. Great question. Love Paul's “Me mira Bubba Gump.” Forest Gump. That's pretty funny.

Learning Structured Data & Site Markup

Ben says, “Hi guys. I've just finished creating my first tier 2 network, phew.” Plus one that. That's a lot. “I have a couple of questions. Where is the best place to learn about structured data and how to mark up a website?” Oh, I've got the perfect one for you. Just give me one second. This are some of the best, that's the schema generator. I'll drop all these links guys. Just let me pull these up real quick. I'm trying to find the list. Here's one of them right here, and then I've got another one.

There's 2 really good articles that I always refer to whenever I've got something new to do, because I don't know this shit off the top of my head guys. I always have to refer to one of these guides to kind of guide me whenever I'm adding markup. I am not a coder. I don't even pretend to be one on TV. These are both really good. Is that the same article? Dammit, let me find the other one. Just a minute. It's Built Visible, this is it. These are probably the 2 best guides that I know of for this. The Built Visible blog is fabulous. This is one of them.

There's another one too. There's another one by Built Visible if I can find it. Let me try that real quick. Just give me one second. I'll have to find it guys. It's in here somewhere, but I've got so many damn articles in here. I'll drop these 2 links in when we're done. Adam, if you can remind me. I'll come back and add the other ones. These are some of the best resources for schema and structured data. Both JSON-LD and micro data, depending on how you need to implement. Then there's the micro data creator. Just go through some of these guides, is all you need to do really. Here's another one.

Then here's a JSON-LD creator. This is pretty cool. Marco pointed this one out to me and I use that now sometimes. There's one other article. I'll find it and it's really good. It's the best one of them, and for whatever reason I'm not finding it right off the bat, but I'll get to it later.

This Stuff Works

Hernan: There's also just tons of, but it's really geeky, the information in schema.org.

Bradley: Yeah it is. If you know how to … Is this it? No. I'm sorry guys. I really want to find this for you and I'm just having trouble finding it right now. I'll find it and I'll post it on the page later. Anyway. If you go onto schema.org, if you understand micro data and the markup and what the tags are, what do they call them? The item types and that kind of stuff, then you can get everything you need right from schema.org, but you have to know how to put them into the proper DIV tags and all that kind of stuff. That's what I always have to refer to resources for, because I don't know, I'm not a coder.

Stacking Multiple Tier 1 Networks On A YouTube Channel

Then I'll post the other link as soon as I can find it. I'll have to wait till the webinar is over. “I have heard you talk about stacking multiple tier 1 networks on a YouTube channel, how do you do that? Once you have the ring of properties around the YouTube channel, the tier 1 network isn't adding more persona networks and powering them up with links. All you can do to make the network more powerful?” No. Ben, because see, here's the thing. With YouTube channels there's no footprint issues. You can take the same YouTube channel.

Let's say you have 2 tier 1 networks. You have the 1 tier 1 network that you've already got connected to your YouTube channel. Now you've got another tier 1 network that you built, it's just another IFTTT network. You haven't assigned it as a tier 1 or a tier 2 yet. You just have a whole other network just sitting there waiting to be assigned to something. Well all you need to do is log in to that IFTTT account for the second network, and then just activate you YouTube channel, the same YouTube channel in the second IFTTT account. Then whenever you upload a video to that channel, it's going to syndicate to both the first network and the second network. You can do that with as many networks as you want. There is no limit.

It's not like IFTTT, YouTube will only connect to 1 IFTTT account, you can connect YouTube to unlimited IFTTT accounts. You can only have 1 YouTube channel activated in each IFTTT account, so that just means you need multiple IFTTT accounts. Each persona ring, or each syndication ring that you create, is going to have its own IFTTT account anyways. You can literally stack, it's unlimited. As far as I know it's unlimited. I've never hit the limit. You can just put as many tier 1 rings on that 1 YouTube channel as you want.

Now I've found it's more effective to have 2 tier rings, full 2 tier rings, or structured setups. If you have more tier 1 rings, you oftentimes rank faster than the 2 tier rings, but the 2 tier rings tend to make the videos stick longer. Now that's not always the case, but that's just kind of the trend I've seen over the years. Is that the 2 tier rings, they don't rank the video normally as quickly as having multiple tier 1 rings, but it does help the video to stick longer once it ranks. That's why I prefer using the 2 tier rings over the single tiers alone. Don't get me wrong, you can stack as many full tier 2 rings on a channel as you want too. We've got some out there with 5 or 6 full 2 tier rings on it, that's considerable. That's 400 to 500 properties that that video gets syndicated to, with nothing other than an upload or a live stream. Very powerful.

“What theme are you using for your SEO business site, Big Bamboo Marketing?” Honestly, I have no idea. I haven't updated that site since I built it in 2012. I don't plan on it, because I don't ever get any work from my actual website, very rarely, I don't want to say ever. I'm not looking to take on any more client work, that's why I don't even update it. To be honest with you guys, my SEO business site, it didn't really every generate me any work anyways, I always got work from networking or cold contacting using video email, which was my preferred method. Then also from referrals. Occasionally I do get leads now because of the SEO Virginia case study that I did for RYS Academy, and so I do still get leads from that, but I usually quote them so high they turn around and run away, because I don't want to do any more client work right now. Honestly I can't remember. I'll have to look it up, Ben, but it's an old theme. It's probably now 4 years old. I really never updated that site.

Link Velocity And Link Types When Using Google Drive Doc  & About.Me Pages

All right Dean says, “With comments like, ‘You can spam the hell out of IFTTT properties being used in this community.' How careful do we have to be with link velocity and link types when spamming things like Google Drive doc with our properties and our about.me pages, also which, out of the main list contain due follow links?” You know, we probably should have a resource somewhere that states whether they're follow or no follow. We don't have that because really it doesn't matter. I don't really particularly sweat that too much, because whenever I'm building links to IFTTT network properties, I just build them to all the properties in the network, not just to the ones with due follows.

However, it is beneficial to know which ones are due follows, and typically I have the go to ones like Blogger and WordPress and that kind of stuff, that are due follow links. I'll use strategically with spam or with PBN type links and that kind of stuff. We probably should make a list of that, or make a note of it in the IFTTT account workbook template, so that you guys know which ones they are. If we can make a note of that, guys. We can get somebody to do that for us, one of our VA's or something.

Adam: Yeah, we'll discuss on the back end. I just have concerns since some of that stuff changes. I guess it would be kind of a at your own risk, this is what it is at the time of publish. Be sure to check.

Bradley: Yeah, we might do that, just add like another column to the network workbook, guys, and put follow, no follow, something like that in there, just so you guys know. We can get a VA to do that. Maybe we'll have that done by this time next week, Dean. As far as spamming the properties, okay, just keep in mind, I look at any type of link building as spam, pretty much, except for like desk posting, where you're creating real content. Pretty much any type of link building tool is a spam link, in my opinion. That's just the terminology that I use for any type of link building that isn't 100% manual.

Manual content, putting links into content manually, that kind of stuff. Any kind of tools or whatever, I just call that spam. Don't let that confuse you, but with the drive stacks you can pretty much spam them with anything and it's not going to hurt it. Because we've gotten pretty crazy with those and had some really good results with it. With your network properties, your tier 1 branded network properties, I always like to follow Hernan's guidelines on that. Hernan, you want to mention how you do it?

Hernan: Yeah. Basically we just send a handful of links, and this is like the, I would say the process or the framework that we give our VA's or daily hour, whoever is building links at that point. Is that they should only send a handful of contextual links usually, to the properties, to the IFTTT properties, so as not to spam them as well. As we keep mentioning, you can spam the hell out of them, but the reality is that they are branded properties so you need to take care of them and you want them to be, they can generate a sale as well, so you need to be careful. We just send a handful of links, maybe from 50 to 150, something like that, contextual links, and then we spam the hell out of those contextual links. We are putting some kind of buffer in between the property, whatever it is, and the spam.

Also we have found best results with doing that, instead of just spamming, you know, a Twitter profile. If you put, let's say 100 contextual backlinks between your spam and the Twitter profile, the Twitter profile will be much more powerful. The metrics will say so. It will get indexed more easily. For example, from spam itself, only from spam itself, maybe you can get it to, I don't know I don't want to get into metrics, but you can get it to a trust flow of 5. If you go to this recipe of a handful of contextuals backed with spam, you can get it to 10, 15, 20 trust flows. You need to have that in mind. Metrics are higher, the property becomes more powerful following these kind of guidelines. OF course you can experiment yourself with velocities and those kind of things, but just be careful, and just send a handful of links.

This Stuff Works

Bradley: Yeah. When you guys, If you order a link building service from us, inside of SERP Space, it's the same thing. That's what we do, is we will build a handful of the targeted links, contextuals like what Hernan's mentioning, to your tier 1 properties or your citations, whatever it is, your target URLs. Then we throw the kitchen sink spam behind those. That's really why we do it that way, because it's much more effective and safer as well.

By the way, I found that article. I just needed to not be talking to find it. This is it, guys. Built Visible, this one, micro data, JSON-LD and schema.org, rich snippets. This is the best guide I've ever seen on this. It is so comprehensive. This is my go to guide for any time I have to add any sort of micro data to stuff, this is what I go to. This is hands down the best guide I've ever seen for that, and it's free. Enjoy it.

Comprehensive Duplicate Content Checklist 

All right, J. Turner says, “I have a potential client who appears pretty competent at their own SEO.” Uh-oh, run. Run Jay, run. “But by no means a power user. He has great maps ranking, awful organic, claims it's from Penguin update 2 years ago. Claims to have been diligent in link disavowal, content deletion. Assuming that is all true, do you recommend a comprehensive dupe content checklist, or a service I can outsource to?” Yeah, just use, what the hell was the name of that service? Copyscape there it is.

It's been so long since I've logged in here. I have 0 credits remaining. If you paste your URL in there. For best results enter a webpage or whole article. Right here, I know it's hard for you guys to see. It's very small, but check your entire site with batch search. Copyscape, you'll have to buy some credits, but they're cheap. I think just like 5 cents per search. Then you can drop with batch search in there, and basically drop your URL in there and it will crawl the entire site and then compare all the pages on the site and tell you which pages have duplicate content and that kind of stuff.

It will show you what the percentage of duplicate content is on each occurrence, or each instance where duplicate content was detected. It will show you what the percentage of duplicate is and all that kind of stuff. It's just all done right within CopyScape. You can actually just like I said, it'll batch the entire site. It'll crawl the whole site and then categorize everything for you and give you a report. That's just within CopyScape. That's how I've done it in the past. It's very, very simple.

“All that is true, do you recommend a comprehensive …” Yeah, I mean that's the only thing I'd do. Jay, I just run it through CopySCape and just check it and see. Also something else that you can do is, if you use Screaming Frog, SEO Spider. That's a great tool to be able to map a site very quickly and give you a high level overview of all the title tags and H1's and H2's and meta descriptions and that kind of stuff. It will also find broken links and things like that. Screaming Frog, SEO Spider. It's a really good tool. It's a little bit expensive, but it's a good tool if you're doing a lot of client work and stuff.

I like to use it for analyzing client sites whenever I'm prospecting especially. That way I can run reports on somebody's site before even taking them on as a client, and I can show them, “Here's where a lot of issues are occurring on your site because of duplicate titles and that kind of stuff.” A lot of people just, it's hard to do that when you're just manually looking at page by page. When you look at the site as a whole, in 1 interface or 1 dashboard, then it makes it much easier to recognize patterns. Kind of like footprints, even within the own site, is what I'm saying. You can find repeated titles and that kind of stuff, which actually will affect the overall site score. Screaming Frog is a good tool for that. If you're doing a lot of client work that should be one of those tools in your toolbox, if you do client work, or if you have a large portfolio of your own sites.

Next question from Jay says, “IFTTT content kingpin customer.” Sweet. “Built first IFTTT network on branded property last week. Pushing content, looking good so far. Also video marketing blitz user. You mentioned in a previous video a webinar where you discussed paper call exchange networks and using Video Marketing Blitz. Very interested in seeing that info. Help a fellow receding hairline SEO brother out.”

Oh man, why'd you have to point that out, man? “Don't get me wrong. You guys have already helped me out greatly. Grateful for these hangouts. They are can't miss. Thanks guys.” All right Jay. Adam, you want to, we did the Video Marketing Blitz bonus webinar for purchasers. I don't know if Jay didn't get that or not, but if you make a note of it, I can PM Jay with the link to it later on.

Adam: Yeah, well I was going to say. Jay, just send an email in to [email protected] and mention what we're talking about and we'll get you sorted out.

Bradley: There you go. Yeah, because we did the first of 2 bonus webinars. The second one's coming. I don't know when. We've got a VA that's learning Video Marketing Blitz right now, he's in training, and he's a full time VA. That's going to be his job, is to just run that software. As soon as he gets done training we're going to pick back up on the case study that I started. We're actually going to do several case studies, because he's working on multiple projects right now for me, using that tool. Actually in master class today we're going to start, I'm going to reveal a new case study today. Part of it's going to be Video Marketing Blitz is going to be part of that case study as well.

If you're not in MasterClass, Jay, I recommend you get over there, but we'll still, just send in a support ticket and we'll get you the replay of the first VMB bonus webinar. Then when the second one gets scheduled we'll just make sure that you let us know and we'll make sure that you're on the notification list. That'll be coming guys, I don't know when, but it'll be coming. It's going to be several more weeks, but once he's trained well enough and I have the procedures in place, that's when I'm going to schedule the second webinar. That way you guys will see how the process works with an outsourcer. Because again, it's something that should be outsourced in my opinion.

This Stuff Works

Paul says, “Hey guys. 3 weeks ago I asked about RYS and doing a press release and which way to go. Bradley, you nailed it. I did the RYS first and then did the press release. 24 hours later, my client is ranking in the map pack for his main keywords, along with a long list of other long tail keywords.” Everyone go plus one Paul. “I even knocked off the competitor, who I asked about last week, that had 2 spots in the map pack, not on every page, but some. Some great advice and service. I'm ordering 2 more stacks this week for 2 different clients. This ought to put to bed any concerns about Google's algorithm change. Rank your shit works.” That's awesome Paul. You guys hear that? Buying a RYS drive stack from us, and he was able to, 24 hours later, knock his competitor out and get into 3 Pack. That's freaking fabulous. We've been using RYS to rank shit in the maps pack now for months. Almost overnight, guys, it's ridiculous.

Building Less EMD IFTTT Networks For PBN Sites

Michael Franks. “Hey guys.” By the way, congratulations, Paul, that's great work man. Michael says, “Hey guys, I have a backlink from a webs.com site, a PBN site. It has themed backlinks and has trust flow of 30 and citation flow of 32. I am ready to build an IFTTT network around it. The problem is the URL is a clear EMD, similar to nikerunningshoes.webs.com. I do not want to use that EMD for the network, but the webs URL has to stay as it is. The question is, can I brand the network properties using something less EMD, like letsgorunning.wordpress.com, and make the header and logo on the existing webs.com to be letsgorunning to match the network?”

I'm not sure what you're asking here. If you already have the subdomain, you're not going to be able to change that, unless you set up a new site. You're not going to do that because you've already got metrics on this site. What you could do, is you could buy a non-EMD type domain and just do a 301 redirect to that webs.com site, and use your purchased domain in all of your link building. That's what you could do. It would just be a 301 redirect to the .webs.com site. That way, when you're building the links, the EMD, it wouldn't be an EMD, it would be your purchased domain that you have 301'd to that site so that it wouldn't count as a exact match anchor text. Does that make sense?

Hernan: Yeah I like that.

Bradley: What were you going to say, Hernan?

Hernan: I was about to say that since it's a PBN site, he's going to treat is as a PBN site. He could also do persona based network. Let's say that the owner of the webs.com is John Doe. Instead of going for, letsgorunning.wordpress.com, he could go for johndoe.wordpress.com or something like that.

Bradley: Yeah okay. I see what he's saying there. Yes. Guys that's what I always recommend doing. Other than a branded network. For example, for PBN type sites, when we build networks, they're typically persona based networks, for PBN's. Sometimes, if the PBN has a pretty strong brand of its own, then we will create a branded ring. For a lot of the ones that look like blogs, instead of looking like business sites, we end up just basing them, creating a persona based ring around it and making it like a person's blog. That works well too.

As far as what Hernan said, that's a good way to do it, is use a persona name as the subdomain instead. That's perfectly find, but also, like I said, if you wanted to build links directly to the webs.com site but you don't want to use the exact match domain. The problem guys, just so you're aware, the problem is when you have an exact match domain and you build links with naked URLs, which everybody says that's what you should be doing so that you don't tip the scales and over optimize the anchor text, that kind of stuff. The problem is, with EMD's, is those naked URLs count as exact match keywords. It didn't used to be that way, but it has been for like the last 2 years at least, maybe even 3 now. You've got to be really careful with EMD's, and that's in part why I just don't use them anymore.

What you could do, like I said, is just use like another domain that's more of a branding type domain, that you just 301 redirect to that, and then build all your other links referencing the purchase domain. Because then the anchor text would be the name of the domain, even with naked URLs, it wouldn't be an exact match keyword. Both of those routes would work.

Marco: All right, so correct me if I'm wrong, but he's going to build the IFTTT network around the webs.com subdomain.

Bradley: Correct.

This Stuff Works

Marco: Okay, but for something ridiculous, like $5 a month, webs will let you get a custom, they'll add a custom domain name and then they'll 301 the subdomain to the actual. It's like what Google does with sites.google.com. If it's worth it, for $5 a month you can actually have the domain name that you want. You can change it. It gets 301'd up by BioWebs.com itself. Then you still have the subdomain that you can link build to.

Bradley: That's a good point.

Marco: That might be another way to approach it. Then when I post out to the IFTTT network, you'll have the new domain name that you'll be using. It won't be as much of an EMD, and you can stay away from anchor text problems.

Hernan: Right, and that will inherit the metrics that they currently have, like from the subdomain. That would be a good idea too.

Video Powerhouse And Map Powerhouse Serp Space Credits

Bradley: Man, we've got a lot of questions posted today. You guys are killing us today. We've got a lot to get through. Paul says, “Hey guys, inside Serp Space do Video Powerhouse and Map Powerhouse share credits?” I believe so. Is that right Adam?

Adam: One sec. I was copying it down and didn't have a chance to look at this. Yes, that's correct.

Potential Issues With Almost Identical Domains Of 1 Company

Bradley: Very good. MJ says, “I have a new client to perform SEO services. They had an old website companiesservice.com, that is about 10 years old. It's a WordPress site. They recently built another new website under companyservice.com, no s in company. I get it, so one's companiesservice, the other one is companyservice. New content on the new site. Can you see any conflicts with the 2 sites, and what action would you recommend with a 10 year old site? P.S., the new site has schema, the old one does not.”

All right, well if the content is different, I don't know. I have mixed feelings about this, because if the content was the same, then you could either 301 redirect the old to the new, or you could do canonicals, cross domain canonicals. You point the old page to the new page with, not a 301 redirect, but with a canonical. That way you're telling Google, “Hey there's this page here, but I want to give all the credit to over here. Push all the credit to this other page.” You assign the canonical URL for that. That's typically how I would do it.

Now Google says that cross domain canonicals should only be used if the content is the same. It says that, that's what Google says within their cross domain canonical, when they first, I guess, created that, which I think was back in like 2012 or something like that. It was awhile ago. I could find the blog post from the Google blog itself. Anyways, I know that I have tested this, where the pages don't have the same content, and I still canonicalize it to the new page, and gotten a boost out of that.

I know some of our mastermind members do the same thing. They've tested canonicals, or done testing with canonicals, and been able to accomplish some pretty nice ranking boosts using other pages in canonicals. That's just typically how I would do it, I would experiment MJ, seriously I would experiment and maybe take a handful of pages and canonicalize them to the new site, from the old site to the new site, and then maybe take a couple other pages and just do a 301 redirect and see, monitor your target URLs and see what kind of movement occurs after doing that. I want to hear from the other guys. Hernan, Marco, what do you all think?

Hernan: I was actually thinking about it.

Bradley: While you're thinking about it, let me find that article.

Hernan: I mean, usually if, I would go, when a client is already ranked, they have gained good rankings. They rank well on the 3 Pack, or they have gained like page 1. What else can you do? That would be my question. What would be the next step? The next step would be to run a couple of feeder sites in that case. It can be IFTTT Properties, but usually what you would do is to do that, spread and try to rank a feeder site. That's the only way that I see viable, having 2 websites trying to rank. At the end of the day you will be competing with yourself, which is a great thing.

With that being said, I don't know how many resources you currently have to try to rank the 2 of them, or offer the client some sort of deal where you can rank the 2 of them or you can work on the 2 of them. In my experience, that's not ideal, because usually, maybe it was me making a bad deal, but back in the day I had that kind of a deal when a client's just throws websites at me, and he would expect to rank. The reality is that there's some randomness in it, so some websites will outrank the others, just because of the way Google works. I would definitely 301 it. The 10 year old site will definitely boost the new website, but I wouldn't work with the 2 of them unless you have gotten them good results with at least 1 of them. Probably the 10 year old one. That's what I would do.

Bradley: I was looking at one of the next questions. By the way, I posted that article. It was from 2009. This is Google webmaster central blog, it was 2009 that they posted this. This is the cross domain canonical post. I posted on the event page. Test with that, MJ, and see, that's what I would do. Whenever you guys come across something like this, it's best to run a few tests, like compare one method against another, or against 2 others, whatever. Then track results and see which one gives you the best results.

Possible Google Penalty For Duplicating The Content In 3 Branded Google Drives

David says, “Hey guys. I have an e-commerce store, a physical location and my personal G+ page, so I have 3 branded drives, possibly more if I can use my employee's drives. My question is, can I get a penalty for duplicating the content inside these drives? Can I basically copy the content of one drive and keep reproducing it in others?” As far as I know, but I'll let Marco jump on that one.

Marco: I have never seen any penalties with duplicate content inside drive.

This Stuff Works

Bradley: I haven't seen any penalties with drive period.

Marco: That's not to say it won't happen in the future. As I've mentioned before, the only thing I've ever gotten banned by Google and slapped down for, I uploaded a .TXT file with a 301 redirect, and they said, “No, you can't do that.” I couldn't use the TXT file anymore. Other than that, I've just never seen anything happen. In fact, we recommend it, we recommend sharing in between the different drive files. We recommend 1 main drive file, and then you can share folders among all of the other files. You can share each other's files. It would stand to reason that 3 people in the same company would be working on the same file and adding comments and adding links and adding edits, just whatever, which is what we teach people to do inside ROIS Academy. I mention that again.

Bradley: I guess if you share content, if you share a drive file with another account, then it's basically stored in both accounts. I think he's talking about like copying the content and creating, instead of it being a shared file, it would be a duplicate file in another account. Again, I've never seen any issues with drive stuff yet.

Marco: No, but just to be on the safe side, share them.

Bradley: Yeah, you can, but that doesn't give you different target URLs. Does that make sense? Same file URL, is what I'm saying. Yeah, you could do that, but if you wanted separate target URLs for different spam points, spam targets, then you could just copy the content and upload it to those other drive files.

Adam: I was going to say, if you really put on your tin foil hat, you could just make a literal tiny edit to it and rename it V1, V2, V3. That's real. People do that. They make copies of documents and stuff.

How Do You Block Tags For Future Blog Posts?

Bradley: Okay next question. We're almost out of time guys. I know there's a ton of questions on here. I'm sorry guys, we've only got an hour, but I really appreciate all the questions. Earl says, “Some of my clients blog posts have tags that are onesies.” I think that's what that's supposed to be, “And causing a problem as they are being treated as a separate page of duplicate content. In some cases seem to be slow to load. I know you covered this somewhere in the past, but how do I deal with this other than just killing the currently solo tags, realizing they may want to use that tag once again in the future?”

Good question Earl. Again, canonicals. I was pulling up one of my demo blogs that I do a lot of testing with, and all you do is go to post, go to tags, locate the tag that only has 1 post. It'll tell you, in the count column over here, how many posts are using that tag. Any 1 single tag, any type of singular tag, should be canonicalized, or you should leave your tags set to no index. That's the thing, guys. We've covered this many times, Earl, but for the benefit of everybody I'll try to cover it very quickly.

If you use a tag, WordPress by default is going to create a tag page, which is an exact duplicate of the post itself. Tags are supposed to be, a tag is a more general type of descriptive keyword, or term, or phrase, that can be used across multiple posts. Then the tag page that's created will be like a blog index page. It's a tag index page. It would be like a category page. In other words, all the posts that share that tag will show up on the tag page. That becomes a unique page, compared to a solo tag that becomes an exact duplicate of the 1 post that the tag was added to.

If you're going to use tags and leave them set to index, which is by default, then you just have to be aware of that. If you're going to use tags, use a tag across multiple posts. If you're going to use a singular tag, on only 1 post, so a unique tag, then you want to canonicalize that tag page to the actual post URL. If you're using the WordPress SEO plugin from Yost it's very simple. You just go to post, go to tags, then you select the tag. For example, this one says [D-GO 00:47:45], and I would click on edit. Then from the edit screen you'll scroll down and in the Yost section, let's see where is it? It's in the advanced settings right here. Right here, you click the advanced settings of the Yost plugin, and right here is the canonical URL, that's where you paste the URL of the blog post in, and then click update.

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Now that tag page, even though you're right, it's a duplicate, it's 100% duplicate and it will cause issues guys, will cause duplicate content issues on your own site. It's a panda issue. If you're using singular tags, either turn them to no index, set them to no index, which you can also do in Yost. You go to the taxonomy section and check the box to no index tag pages. If you want to leave them to index, which is fine, just want to make sure that you set the canonical for singular tags to point to the original post. That's all. Hopefully that was helpful.

Next David says, “I've just started using Postable.io, it posts documents straight from Drive onto WordPress. I've only used it a couple times, but I'm impressed. AppSumo are doing a deal at the moment where you can get a lifetime access for $39. Well worth a look.” Cool. I'll have to check that out. Thanks David, appreciate that.

Would Your Channel Be Considered A Spam If There Lots Of Similar Videos From Live Events?

Hi Jane. Love that. Scott says, “With live events, you can keep using the same video over and over again because the live event makes each video unique, is this a good idea? As it would be spam if there was a manual review of your channel and there are a ton of the same videos, but just different file sizes?” Yes. I wouldn't recommend doing it, for money channels, for spam channels that you're testing, turn and burn, that kind of stuff, absolutely you can do that. If it's a money channel, I would not recommend doing that.

Seriously I don't like, if it's a channel that you plan on making money from that's not a turn and burn where you know it's going to get burned at some point. If you're in it for the long haul, then I don't recommend doing that. I recommend that you switch up the videos, you change them enough to where, if there was a manual review, your account wouldn't be terminated for spam. I know that's difficult, but that's why it's sometimes good to have tools like Video Marketing Blitz, or something like that where you can have literally 30, 50, 100 YouTube accounts that you can spread the same video across multiple accounts instead of putting the same video in 1 account 100 times. Does that make sense? It's just safer that way, guys. Remember, we're using YouTube, it's YouTube's rules. Look, we spam with the best of them, but we try to do it in a way that keeps our properties alive as long as possible.

When Is It Good To Use And Not To Use Goo.Gl Links?

I know we're almost out of time. We'll give it about 4 more minutes, guys. Chris says, “Hi, my IFTTT network I'm using a Goo.gl shortened link for network properties, network property links and Facebook descriptions, blog sidebars, et cetera, but I am just unsure of how much benefit or authority they add. When is it a good time to use them, and when is it good not to use Google links? Thanks.”

All right, there's probably going to be some differences of opinions between my partners and I, although I know we're on the same page on some things. Look, Google links are fine to use when you're not spamming. Actually Google short URLs are good to use if you know what you're doing with them and there's a reason for it. Sometimes there are reasons to do it, you can even spam with them, but I recommend that, essentially when you use a goo.gl short link, you're injecting analytics into that link path.

You don't want to do any sort of spammy shit with Google links, because you're giving them a window, a view right into what it is that you're doing. You're injecting Google code into your link stream. You just got to be careful. I don't do any real spammy, well sometimes I do some real spammy stuff with Google links, but it's very specific reasons when I do it. For the most part I don't like to use goo.gl short links for any sort of spam stuff. However, we use the hell out of them in drive stacks. They're great because you're injecting Google into the stream. What are your take Marco and Hernan?

Marco: When I use them inside a drive stack, I don't care. When I use them outside a drive stack, I try to stay as clean as possible, unless it's just something I don't care about and I'm just looking for the metrics. Absolutely, and I saw this, he's using it in Facebook. If you use it in a private group that Google couldn't access otherwise, and you're expecting action, you're expecting people to interact with that shortened link, Google will love you for it, and it does pay off every time that you're sending signals to the bot from a place that it would otherwise not have access to. Yes, by all means, don't spam it unless you know what you're doing.

Hernan: Right. Just to add to what Marco was saying, which I agree 100%. The other way around is that you spam it and all of those links end up showing on Google Webmaster tool, because there's no secrets anymore. We have some cases of students that 301'd the spam domain, or a Chinese domain, directly into a goo.gl, and that was pointing at the website. All of those spammed links end up showing on Google Webmaster tools. You need to be really, really careful because it will show up like that. You don't want to do that. You need to have several hoops, or you need to be using it, as Marco was saying, to actually inject analytics when you know what you're doing, so be careful.

Bradley: All right, we've got to wrap it up here. Tell us Cambridge electronics … I love it when there's not a name. We posted, Adam beat me to it, BrowSEO 3.0, that's what this was. Outstanding tool guys. I think it's an absolute necessary tool for SEO going forward. It's like the Swiss Army knife of SEO tools. That's what I call it. It's fabulous. We did a full webinar with the developer, Simon Dadia, and you can see it right here on this link. I'd check it out. It's a great tool. I recommend anybody that's doing a lot of SEO work, or personas, content marketing, IFTTT stuff, it's almost a must have now. All right guys, let's see, last one.

Adam: We can come back and we'll answer. Some of these we can definitely answer afterwards. Hernan will pick up some on the podcast.

Bradley: Yeah, I was going to tell him. If you're having an issue with the network, just send it to SERP Space support, we'll get it taken care of for you.

Adam: Yeah. [email protected]

Bradley: Sorry about not getting to all the questions guys. It pays to get your question on the event page early. Whatever I didn't get answered here, post them in the appropriate groups, or save them for next week. We'll see you then. Thanks everybody. We'll see you. Masterclass starts in 5 minutes. We'll see you guys there.

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Network Behind the Powerful Video Embeds in Video Powerhouse

By April


 

During the weekly Hump Day Hangout (Episode 60), one question asked was about the networks used for the video embeds using Video Powerhouse.

The exact question was:

It seems most of the sites used for video embeds in the Video Powerhouse network are self-hosted, are their T1 &T2 IFTTT networks behind those.. just curious.?


Should We Submit Video Powerhouse Links to Backlinks Indexer?

By April


 

Submission of Video Powerhouse links to Backlinks Indexer was asked during episode 60 of Hump Day Hangout. The participant would like to know if this strategy is good for optimizing videos for search engines.

The exact question was:

Should I be submitting the urls from Video Powerhouse to BacklinkIndexer? Or other suggestions? Getting some good results from just the submissions alone.