Does Having An Iframe With Backlinks Give Better Ranking Results To The Property That The Video Is Embedded On?

By April

In episode 240 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if having an iframe with backlinks give better ranking results to the property that the video is embedded on.

The exact question was:

Hey Question, does an IFRAME with backlinks give better results. Like a youtube embed video that has backlinks to it, does it help every property that the video is embeded on?

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Do You Still Recommend Uploading Videos As Live Events And Schedule Them?

By April

In episode 233 of our weekly Hump Day Hangouts, one viewer asked if the team still recommends uploading videos as live events and schedule them.

The exact question was:

I

want to begin uploading some videos to my channel. Do you still recommend uploading as a live event and schedule it out a week? What is the software you recommend for uploading? I can't remember the name- something like OGM or GMB. Thanks.

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How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?

By April

In episode 233 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to come up with a YouTube channel name for a lead generation business.

The exact question was:

When coming up with a name for YouTube channel for lead gen for a local business, How can I make up also an address for using it for some kind of Nap back links and local citations? Thanks

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Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

By April

 

In episode 220 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should link multiple YouTube channels within the same niche to one syndication network.

The exact question was:

Can I, and should I, link multiple YT channels (within the same niche) to one Syndicate Network? How about other combinations like 1 YT channel and 1 website rss feed?

– Mayank

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 233

By April

Click on the video above to watch Episode 233 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we're live Welcome everybody to Hump Day hangouts Episode 233. This is the episode where you get to watch her non finger all over the camera.

Hernan: Actually, unless I talk you won't be able to watch it because it's the cameraman. It's on right, Bradley?

Adam: Yeah. So, have you ever seen the movie fire in the sky? Yeah, there's this horrible alien abduction and it has to do with stuff going to people's eyeballs. Anyways, that's what I think of it just makes me want to stop looking at the screen. So we're going to stop doing that and we're going to move on and say hello to everybody real quick. We got a few short announcements and then we're going to hop into some good stuff. So let's start with the Hernan “finger pointer Vasquez” as he's known around here, toys that.

Hernan: Hey, everybody, what's up? Really excited to be here really excited for what's coming up today. So pay close attention because it's going to be epic and really excited for this episode. So good to be here.

Adam: Alright Marco. How are you doing, man?

Marco: I'm doing a do, man. I'm doing what do I do you know how to do?

Adam: Very well, very well. Bradley, How about yourself?

Bradley: That's tough to follow that Onomatopoeia or what is there's a lot of do's in there. So I don't know how to follow that much. But I'm good. I'm happy to be here. I'm going to do once we get through announcements, I'm going to do a brief kind of update to video Legion system which is in launch right now, really, I just want to talk about some advanced follow up methods that are not in the training, but I'm going to just cut this section out and put it into the training because there's some really cool stuff that can be done to help get much better results with automating follow up specifically in a way that I'm going to talk about that's kind of unique. And again, the whole point of video lead gen system was really to set yourself apart from all the other spammers out there that are contacting local businesses, trying to you know, get, sell them advertising and marketing services or leads or whatever the case may be. And so, once we get through announcements, I got a couple of things I want to go through and you guys will see hopefully, some of the power of how this unique method can really help you stand out above and beyond, you know, separate you from the crowd of other marketers out there. Does that make sense?

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Adam: Sounds good, awesome pumped to hear that. So we're going to keep it pretty short. So we want to get into this stuff today and no one wants to hear about this. So real quick, if you're watching this for the first time. First of all, thanks for watching, you're in the right place. Whether you're watching live or you're checking out the replay on YouTube or something you can always go to semanticmastery.com/hdquestions, ask your questions. If you can't make it live, that's fine, but we highly encourage you to check it out. You get a lot more out of it if you're able to interact. be here with us live. If you know anyone that if you're watching this or you're watching chopped up questions later, we try to get our content out to you that you know in easily digestible pieces we know not everyone has an hour to sit down and watch the video. But if you come across something be helpful for someone please help us out and help them out, share it, send it over to them and help them out. Also, if you're looking for the place to start, one of the questions we do get a lot is, Hey, I'm new to Semantic Mastery, what should I do first, get the Battle Plan. And you can find out more about that at battleplan.semanticmastery.com.

And I'm going to hold up the rest because I want to hear what Bradley has to say. And I think a lot of other people do as well. And just want to say if you're not aware of it right now, Bradley just added a major update and expansion to Video Lead Gen System, which is, like all of our products, something I wholeheartedly support and something I personally use. I hadn't done exactly what Bradley did. When he first kind of, I don't know, Bradley, this was years ago. I mean, we just kind of talked about it, or you showed me I forget how it came about. But this is something I've done, hugely successful, used it in a bunch of different areas, and I don't want to steal the thunder. So I'm just gonna say I'm gonna put the link on the page, along with a there's a limited time discount if you want to get in and get this training for a hell of a deal. So anyway, with that, Bradley, I'll turn it over to you.

Video Lead Gen Update

Bradley: Sure. Okay. So real quick and I'm gonna jump into just a just I've got one slide that I'm going to kind of walk through and show you a couple of examples of what I'm talking about. But the video lead gen system, it's how I started growing my own agency back in 2012. When I got started in 2010, I built lead generation assets. And that was really just to prove to myself that I knew that I could do it, number one, and also because I knew that if I was going to go up, approach businesses and say, Hey, I can do SEO for you. And they said, Oh, yeah, prove it. Like I had no credibility because I had nothing to show. And so part of the reason I started building lead generation assets was, again, one to learn to prove to myself that I could do it. Number two, so that I could build kind of a portfolio of proof that gave me credibility, you know, to be able to show to potential businesses that I wanted to work with, Hey, I know what I'm doing. Look what I've been able to do and how those lead generation assets.

And then in 2012, once I had built up a portfolio of sites that in, you know, maps, essentially said sites that were ranked in both Google Maps and Google and they were generating leads, that's when I opened up my agency. However, I hated cold calling, absolutely hated it. And I was having trouble finding clients other than going to like local, you know, networking events and stuff. But I didn't even really like doing that very much. I think we as digital marketers want to be able to do everything from the comfort of our computer desk, you know what I mean? Like from behind the screen and not have to go out and interact with people at least that's how I was at the time. So I really just decided that I wanted to do cold email, but in a way that was unique. And so I started contacting businesses that I wanted to work with. I would go just, you know, search for particular industries in particular areas and then look and find companies that I thought I might want to work with. And then I would create a video where I basically audited their digital presence, where I would analyze what their current presence was and show them where there were missing opportunities to get better results. And send them an email with the video would look like a video embed in the email, but it was really just a screenshot of the video itself. And then it would have like a play button superimposed on it, and it would be linked to the actual video. So when they clicked it, it would take them over to the video. And it would, you know, it was a video specific to them. But it's a 10 or 15-minute video usually, that I would create for each prospect. And I would send out for every 10 emails I sent out, I would get three or four responses like clockwork, and so that's a 30 to 40%. So an average of 35% response rate and it was great, it was fabulous. But and then out of those three or four responses for every 10 that I sent out, I would usually close one sometimes two of those into some sort of level of marketing services could be Video SEO, you know, full on SEO and Maps SEO could have been whatever. But I would usually end up closing at least one.

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Now that said was a lot of wasted effort though because out of seven or excuse me 10 emails that I would send out, I record 10 to 15-minute videos for each plus the prep time, right actually analyzing and figuring out what I was going to say and all that. So, you know, you're talking about 30 minutes, a minimum per prospect that I would reach out to times 10, that's 300 minutes, that's five hours. And, you know, only three or four would reply on a regular basis. So that was a lot of wasted time. And although, as I said, was super effective.

Well, recently, over the last several months, we're really almost the last year now, you know, we've been building a lot of lead generation assets and that that kind of thing. And so I needed to learn how to more efficiently use that same sort of process. So that's what the 2019 update for lead video lead gen system is, is kind of what I've done over the last couple of months, which was to refine the process, streamline it make it much more efficient, to where now, I'm still doing pretty much the same method where I'm still proposing via video what it is that I can do for prospects but it's much more streamlined because of the way that I've developed it now it's much more systematized and a lot of it can be outsourced. And so now what used to take me at least 30 minutes per prospect now literally takes me just a matter of two to three minutes per prospect. And again, all that's explained in the training. But, you know, that said, there are some other things in there that I've learned along the process like how to in streamlining the process of finding prospects before I used to do it all manually. Now you can use there are tools and there are two tools in particular that I recommend. One of them's a great tool called Leads Recon. It's fabulous for this method. It really, really is. So there's, you know, there's a lot of things that I've been able to do knowing what I know now, you know, seven years after I started doing this, I've learned how to process turn it into processes and systematized it and become much, much more efficient and even outsource a big portion of all of it so that it really, you know, I say this is a, if it were up to me to do it all the time, it probably wouldn't get done, at least not regularly and consistently. But because I've learned how to systematized and an outsource part of it, I know it gets done because I'm paying somebody to do it. And so, therefore, I know for sure that my prospecting is going to continue on a regular basis. And my pipeline is always going to be full of conversations to be had with prospects because this process has been implemented if that makes sense.

So anyway, let me grab the screen real quick. And I want to show you guys what I've got. And we're just going to give you a couple of quick examples. I want to add this to the end section, where I talk about advanced methods or strategy for vertical prospecting. And specifically, what that means for you know, anybody that gets the training, you'll know what I'm talking about. If you don't, I highly recommend that you get to training vls.semanticmastery.com will take you to where you can buy the training, but if you're looking to get clients or you've got Lead Generation assets that you want to monetize. I'm telling you this method is fat. It's great. It's one of the best ways that I've ever seen to get the conversation started okay with prospects and remember guys, that's the hardest thing. If you're cold calling, well God bless you. Because that sucks period. And you know, if you're cold calling already how many times you piss people off when you call them and interrupt them, and they think that you're soliciting them for anything whatsoever, you're going to get called all kinds of names you're going to get cussed at, they're going to hang up on you all that stuff. If you just stand out cold emails, then you know that most of those emails are going to be considered spam by the prospects, they're never going to reply or you're going to get really shitty messages back from them. The ones that do reply, which I always thought was funny because they took the time to type out something negative to say back to you instead of just deleting the email. But that happens and don't get me wrong, this method occasionally you will get that too but it's much much less likely.

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But you know, in any one of these words prospecting methods guys, you're going to get really especially now I found that seven years later, right I started doing this in 2012 was now 2019. So seven years later, I found that when you're contacting or prospecting your cold contacting you, it tends to be a catch more resistance now than we did seven years ago. And that's probably because local businesses are completely saturated. Right? they're overwhelmed with solicitation, emails, and solicitations. Period. Emails, phone calls, phone calls, you guys all know robocalls, like all that kind of stuff. It's crazy. And so the only way to really get any attention is to approach it in a unique way right to stand up to set yourself apart from all the other solicitors out there, right, all the other spammers out there and do something unique to get their attention and to start the conversation and that's really what this is all about Video Lead Gen Systems about just getting the conversation started.

Then it's going to be up to you to close the sale, right? I'm not giving you sales training here, I'm giving you contacting and prospecting training. All right, but that's what I wanted to point out was it's a very unique method, it works really, really well. And there's a lot of things that you can do to you know, once if you're a digital marketer and you understand digital marketing, you can apply a lot of the things that you know already to make it work so much better. So, specifically, there's a module within the new training for advanced methods for vertical prospecting. When I say vertical prospecting that means when you're prospecting to one type of business vertical or one industry, which is what I totally recommend, and if anybody's been following us for a long knows that I've always been telling you guys to you should really become a big fish in a little pond, which means stick to one industry, because then you can fully develop your marketing, your sales messaging, the way that you communicate, your creatives, you know, everything around one industry, it reduces the workload significantly, exponentially than it does if you're trying to be all be you know everything to everybody then you're a small fish in a big pond right that makes sense. So with vertical prospecting, when using this method it's better to do it, in my opinion, you can use this to approach anybody okay for to sell or to prospect for any marketing service, but I recommend doing it where you're approaching a particular business vertical, okay. And because of that, then you can do things like get people on to an autoresponder right that then you can follow up with them so prospects that may not end up becoming your client now could very well become your client, six weeks, six months, you know, a year down the road because you've got them on an autoresponder and also a remarketing list, for example, and you can constantly remind them, gently nudge them, that you're still there, right and that your marketing services are there.

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So that when it remember time and circumstance will change changes everybody's mind right? So even if you get a prospect's attention through the video email process, and they don't become a client of yours or a service provider if you're trying to monetize a lead gen asset, but they don't become a client of yours right up front. If you're constantly, your brand is in front of them, and you're constantly reminding them via remarketing via autoresponder emails, and I'm not talking about spam emails, I'm talking about value-based emails that show that you really care about getting the results, and you're not pushy about selling them. So for example, in the training, one of the things I give away is an email sequence. It's a five email series sequence that's a lead nurturing sequence that I wrote myself. It works really well for converting business owners into Google My Business Services, SEO services, and it's something that you could send out I recommend once per week once you get them on an autoresponder you know, opted into an autoresponder and there's a number of ways to to get them opted into an autoresponder, again, covered in the training. But once a week now for the next five weeks, or really four weeks because the first emails an introduction email, then the first email in the series starts the next day. Then for the next four weeks, you send them a value-based email that tells them how they can optimize their own GMB profile, each section of the GMB profile in fact, and at the very bottom of the email, it's got a very soft call to action. Hey, if you need help with any of this, you have any questions please contact me and boom, it brings them back to you. It's not a hard sell. It's not a hard pitch or any of that kind of stuff. It's not pushy. It's just providing value. Well, those are the kind of things that you can do and keep them on an email list long term that in remarketing as well. They're going to constantly see your brand, right? They're going to have ads follow them around the web with your brand in front of them. They're going to get an email in their inbox once a week or so. They can you can have YouTube remarketing videos, Facebook remarketing all these things to where they're constantly seeing you at some point that going to say, holy shit this guy, this guy is everywhere. And I need my business needs leads, I'm going to talk to this person, you know what I mean? And so those are all kinds of things that you can do.

Well, one of the things that I wanted to talk about today specifically was advanced automation follow-ups. Again, this isn't in the training, but I'm going to cut this section out and put it in the training specifically because I wanted to show you guys that are digital marketers, how you can use your knowledge to increase your own success with this method. So for example, if you get them onto an autoresponder and what which I recommend that you that should be one of your goals right is to get them onto an autoresponder because again, just because they're not going to be a prospect now doesn't mean that they won't be a client later, right? Does that make sense? But with most autoresponders, any of the good ones I recommend using drip.com and the training but on any number of them do these kinds of things.

Now, there's a use our recent unopened feature with most autoresponders to where if you get them an autoresponder and you send an email and they don't open the email, the email autoresponder will actually know that they didn't open it and will send it to them again and you can tell them to send it you know in three days or five days or whatever it was so that you're making sure that they're getting another opportunity to read those emails, especially if they're value based, right? You want them to see those emails. You want them to open and see that you're trying to help them without asking for anything except for Hey, if you need additional help, call me or reply to this email or schedule a call with my calendar app or whatever it is, whatever your contact, your call to action, your conversion goal is for contacting right so again, that's something really simple that you can do once you have them on an autoresponder something else guys. Ringless voicemail, slidebroadcast.com if you don't know what that goes check out slidebroadcast.com. It's great. It's a ringless voicemail system, where basically you can upload an mp3 with a message that you want to send to them and what it will do is it will call their number and their phone won't ring if they pick up the thing hangs up on them. But if they don't pick up then it will because it'll be a ringless voicemail anyway, it'll just show on their like mobile device and it will also work on about 50% of landlines. By the way, guys, not all landlines, but about 50% of landlines that have voicemail, this will work on also. But for mobile devices, it's almost 100% it will send them a voicemail message. So that and it doesn't ring but all of a sudden on their phone, it will show that they've got a message waiting, and they go listen to the message. And it could be you, you know, hey, this is Bradley Benner from Big Bamboo Marketing. And I just wanted to reach out and tell you that, you know, I'm really looking forward to or I'm hoping you know, whatever the message may be. I'm hoping that you got my video email. And if you're interested in lead generation services, or Google might, you know, getting more leads from Google My Business, certainly give me a call or schedule a call with me via my Calendy app and give the link whatever the case may be, guys. It's up to you to create the message but my point is that ringlets voicemail is something that you can use as part of your automated follow-up strategy.

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How do you automate that? Well zen, excuse me Zapier. Zapier, if you guys aren't familiar with Zapier, it's like IFTTT. But if you take a look and you go to search apps and you start for slide broadcast, right there, so something that you can do is set up a zap through Zapier, that states that you will send a slide broadcast ringless voicemail to any prospect that opens at least three autoresponder emails, right so for example, you put them on a lead nurturing sequence, I give you one of them in the training that you can use for GMB or Google My Business SEO Services. But if you don't offer that as a service guy, just create your own autoresponder lead nurturing sequence, use mine as a model and create your own right for whatever services that you sell. And then anybody that you can set it up to where Zapier connects with, in this case, drip.com and set up a zap that says for anybody that opens three autoresponder emails, send them a slide broadcast ring this voicemail and the ring this voicemail could be specific about, Hey, I know, I know you've been or I hope that you've been you don't want to say I know that but say I hey, I hope that you've been reading my series on how to optimize your Google My Business profile. If you really take action on what I've been telling you in that email sequence, you will get more leads from Google My Business and it anytime you have any questions whatsoever, I just wanted to remind you that I'm here. Here's my phone number, give me a call. You guys get what I'm saying. You can have different voicemail messages be delivered to them in an automated fashion specific to the sequences that you're sending them. So it's a great way to get their attention and to remind them that you're there and guys, it's automated. You just got to set it up one time and then the system will run automatically. Right.

The next thing direct mail zendirect.com. Zen Direct also connects with Zapier. So with Zen Direct for example, right here is Zen Direct okay was then direct. For example, you could set up another automation or similar automation that you can send them a letter or a postcard. All you do is upload the design to send direct. And then you fund the account to pay for the print the printing of the design, whether it's a postcard or a letter, and it pays for the postage and Send Direct will actually create the mail piece and send it out. They'll print it and send it out to you via us mail based upon whatever action it is that you tell them what you want it to do. So with Zapier, once again, you can say, send a postcard or a letter I typically use postcards but send a letter with anybody that's any prospect that schedules a call with me via Calendly, right Calendly connects to Zapier. Right. So my point is, you can use Zapier and some of these other services to really set yourself apart. Think about how many spammers spam local businesses for solicitation on a regular basis or how many times Yelp calls a local business or Home Advisor for those of you in the contracting industries, how many times they get hammered with shitty sales calls, and that's how people contact businesses. But if you set yourself apart with a unique video email, then you get them on an autoresponder there are ways to do that through the video email sequence, I talked about that in the training, and then start sending the value based emails with a soft nudge at the end just to contact you. And then you set up some of these automatic follow up.

Automated follow-ups like sending a postcard, who else sends direct mail? Nobody anymore, right? Send direct mail, send a ringless voicemail during the middle of an email sequence that, you know they're opening because that's the reason why they got the voicemail broadcast, right? And saying it just giving them some additional information about that particular sequence right and how, hey, don't forget if you have any questions, I'm still here. Here's my number, call me. Those are the kind of things that are really going to set you apart because nobody else does that stuff, guys. And so for those of you that are looking to get clients looking to monetize assets you got to think creatively instead of doing what the herd does, right the traditional wisdom which everybody's sick and tired of just do these kinds of things and it will give you better results. So with that, I'm done. okay.

Adam: Do we have anything else before we wait too long on my screen froze for a second they're trying to come in strategically but no good stuff. Can't talk it up enough I love this way of doing it like you said a lot of it you know you're providing value but you're automating the hell out of it and you know works for you and it works for them so anyways, anyone to you know, anyone who's doing stuff outside of this if it's not strictly client, SEO, whatever it is, you're doing this works across industries like don't narrow dumping god, this is just for the one place I can use this. You can do this for damn near anything. So.

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Bradley: All right, get into it. I am so we're done with everything else announcements and.

Adam: all that good. Guys, you guys got anything?

Bradley: That's no. Okay, I'm gonna grab the screen again. Okay.

How Do You Register A GMB In A Particular Area?

Bradley: The hangouts Alright, so we're going to go with starting here because that was from six days ago and go forward. So Andy says hi there. You mentioned in a GMB video with Peter Drew's Dominator site that one should consider registering a GMB in a particular area. If the GMB I don't know niche looks uncompetitive, okay, but unless we actually have a business scenario, how do we actually do that? Thank you. That's a great question, Andy. Well, we have a service in our store MGB for verifying or registering GMB, Google My Business profiles, where you don't actually even have to have a physical location. Now, before we had to pause that for a bit because of some changes that were going on. It was making it very difficult to verify but is that can somebody confirm that is available still now is that correct word.

Marco: It's available only to our MasterMind right now.

Bradley: Only to our Mastermind right now. Okay. Well, hopefully, we'll have it back available in our store here shortly, but available for everybody. But right now there was we were verifying a ton of locations for people. And then what happened was, Google started cracking down, which they always do. We were expecting it at some point. And so we had to literally stop taking new orders for some time, but we just started like in the last couple days, I know opening that back up, and apparently it's just to our mastermind, which is often how we do things when we have to shut stuff down when we reopen it, or when we even launch new products, it's typically to our mastermind first, and then we smooth out any potential bugs or issues before we launch it to the general public.

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So but yes, you can verify GMBs, you can buy them or for example, you can even verify your own still using PO boxes with the United States Postal Service that requires a lot of manual work and time because you have to go register the P.O. box you have to go pay for getting the keys, then go back, create the GMB listing, then go back and pick up the postcard A week later and hope that it's there a week later because sometimes it's not and then you know, so you got to constantly drive back and forth. I created a lot of them that way myself. So it can be done. By the way, you don't list your PO box, you actually use the street addressing option. It's just a separate form that you fill out. It doesn't cost anything else. But that's something else that you can do as a manual process. I don't recommend that though. Because for you know, a nominal fee you can actually buy verified GMBs from our store for.

Marco: Hey, hey, Brad, the breaking news from Rob. He's opening it up to everyone. Okay, there you go. So at first he wanted to test with the mastermind and we wanted to get caught up with all of the orders that we had, you know, backward because of all the problems. So that's all cleared up. So yeah, we're open and ready to go.

Bradley: So mgyb.co, that's the store. You can buy them there. Okay, Andy, so you can just go check them out there.

Does Google Assign A Dynamic URL For GMB Profiles?

Okay, Will's up, he says Bradley and Local Lease Pro you showed us how to find the GMB share URL for our profile. And every time I do this, I'm getting a different URL that resolves to my profile. Is this than a dynamic assignment by Google? Is there a time expiration by this link? By any chance? Thank you know, but what I, I'm not going to go into a gym be an asset right now. But one the best URL for that now, guys, because it's a straight three on one with no redirects. or excuse me, it's a straight URL with no redirects at all. Not even a 301 redirect is if you go into your DMV dashboard, and where you can click on the Info tab or even from the Home tab. Inside the GMB dashboard, you'll see where it says view on search and view on maps. right there are two links that will save you on search your maps if you right-click the View on maps, and click copy link address, paste it into a text file a notepad file. Then you'll see it's a Maps, Google com something question marks, cid= but that that URL there you that if you actually put that URL into a, and there's some character sometimes that's appended to the end of that, cid, you know that cid number or whatever, you can eliminate that. But if you that, that cid URL, essentially, if you put that into a redirect checker, you'll see it redirects to www.google.com slash map slash, question mark, whatever equals c ID, whatever. So all you do is the short method here is just right-click on that view on maps link inside your GMB dashboard, click copy link address, paste it into a notepad file, and then change the maps. google com the map subdomain, change that to www. That's it. Once you do that, now you have a straight URL to the maps listing is no redirect. And it's the best URL to use because it's going to stay consistent. And you can use that for link building. Okay. So there you go. That's the best URL for that.

How Would Google Know Where Your Business Is Located When They No Longer Require An Address?

Mark says hi, in GMB. For service area businesses, Google only requires a service area zip code or city they no longer require an address. Well, they do when you register the listing, you have to have an address. However, if the distance is one of the most important ranking factors, I'm assuming that providing an address would be important. Otherwise, how would Google know where you are located? Is that correct? No. Again, because by Google's own terms of service, if you are a service area business and you list your physical address, you can get your profile terminate or suspended. Okay, we've had seen it time and again from people that didn't know that or they would assume what you're assuming Merv and they would go in and put their show their address, right so they put a physical address. Remember, when you registered the GMB, you had to have a physical address period, you can't get it without listing a physical address when you register the GMB and so Google knows where that business is located. If it's a service area business, the first thing you're supposed to do before adding your services areas is clicked into the physical location setting and click that blue link that says clear address, you clear the address, then save, then you go to the service area section and add your service areas. So Google knows for sure where your business is located when you verified that profile. Okay?

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So make sure that you do that because there are only a few exceptions out there that the algorithm or will automatically still often suspend the profile. If you try to add a physical location to a service area business. There are sometimes I'll give you an example because I've run into this with Remodeling Contractors Kitchen Remodeling Contractors in particular typically have a lot of them have showrooms where they showcase kitchens like so they have countertops and cabinets and different kitchens that are kind of set up in in a storefront to show off what their kitchens look like, but their service area businesses. Obviously, they go install kitchens at the customers' location, not in their store. So that's one of the few exceptions where you can have a service area business, but also have a physical address because people do want to come to the showroom. But I've had it happen where some of the assets that I've worked on have been suspended. And I've actually had to call Google My Business help or support in order to resist get it to get it reinstated by proving that there was a show room but it was also a service area business. That makes sense. So there are few exceptions where there it will be both but it's very rare. And even with those exceptions, you still oftentimes will get the listing suspended and you have to contact GMB support and have it reinstated by proving that it is both a storefront and a surface area business. Okay. So if it's a spam address, you don't want to do that obviously.

What's The Best Way To Get At Least One Review To A GMB Page So It Doesn't Stand Out So Much?

Ken says what's the best way to get at least one review to a gym be so it doesn't stand out? So much How can I get the initial review? Well, you can spam it can, you know, I don't recommend doing that there are legal reasons, sometimes depending on what state you're in. So you got to be real careful about that kind of stuff. But you could certainly spam a review. You know, just so you know, I mean, I'm not encouraging that I'm just telling you, that's one way you could do it. The other way you could do it would be if you have, if you've never sold a lead from that particular location, or you've, you don't have a client or whatever, then you can't really solicit an actual customer review. But if you have actually generated leads that you've been able to monetize, then you could always ask the, you know, one of the leads that have come through to leave a review, that's always you know, a possibility. Again, I know that's difficult. But if you want to do it legit way, that's the way you do it. Otherwise, you could spam it. Again. I'm not encouraging that because you got to be careful about which states you do that in and that kind of stuff, but that's certainly a possibility.

Is There A Difference Between P1-P6 Embeds In The MGYB Store?

Jason says two questions and MGYB store for embeds, there is P1-P6. Other than the numbers of embeds, is there a difference between each p order? I don't know. I can't answer that.

Marco: No, no, there's no difference. It's just the number of embed.

Bradley: Okay. Thanks.

What Is The Typical Turn Time For Deep Keyword Research In MGYB?

Bradley: Number two, what is the typical turnaround time with MTV orders in particular deep keyword research?

Marco: He keeps asking, I think this is the same person, he's asked the same question like three, four different places. Please don't do that. It doesn't help. But it's three days, typical turnaround. But, of course, if there are orders previously in the queue, that's going to delay your orders will still take three days to create, but it's three days from the moment they start working on it. So it could be a week, it could be 10 days before they start working on it. It all depends on how many orders are already in the queue, which each of those will take three days to complete.

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Bradley: Okay. Thanks. Scott said what's up Scotty says Brad, have you hired an Excel database developer? If not the content client. Thanks, Scott. I did actually see I didn't really need a database developer I just needed it's really for just some Excel-like list cleaning and formatting and stuff like that for contact lists like big, big contact lists. And so anyway, I did get that squared away. I found somebody on up work from the Philippines. Her name's Angela and she's great. I've already hired her for at least six different jobs in the last two weeks and she's doing a great job for me so I'm happy but thank you, Scott. I appreciate that.

Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?

Bradley: Ron says I just received my first job is from you. Do you have video training for best practices? you should get the black book run that should get sent with every order is that correct?

Marco: No. That they get the done for you User's Guide the Black Book is only available in RYS Academy Reloaded. So the done for you User's Guide is not sent. But that's sent with the order. That's what I meant. He should have gotten that done for you Users Guide if he didn't, then he should write to [email protected] and request the done for you User's Guide.

Bradley: Okay, there you go. I'm sorry. I can conflict the two terms. But yes, get the User's Guide. And then obviously, if there are any specific questions about that, we can answer them in here and Hump Day hang out. So we're in one of the groups about, you know, things that you can do link building is one of the best things you can do to get more power out of them. So, you know, we've got a link building service that is designed specifically for that kind of stuff in our store, mgyb.co, again, it's by our own link builder has been working for me for like five or six years now. He's freaking fabulous. He knows exactly. He's a pro. And so he's the one that handles all the link building specifically for these kinds of methods, and it works incredibly well. So this is I'm really afraid of doing something wrong and jeopardizing my investment. Bradley does such a great job training. I was hoping there would be some video available. Yeah, again, the user's guide has all the training that you should need. But if there's something in particular that you need to know about, you know, we're actually Marco and I starting tomorrow. By the way, we should have announced this by the Marco and I starting tomorrow are doing MGYB training where we're going to hold a webinar monthly, where we're going to talk about the best practices for different products tomorrow, it's going to be about syndication networks, why they're so important in 2019, because they have a lot of people say, well, the syndicating content really still helping 2019. Well, they still survive. Yes, it does help. Maybe not as effective as it was four years ago, but it's still as effective but syndication networks have a are very effective for another reason. And that's entity validation. And they're more effective for that reason now than they have than they were in the past. They're more effective than ever, in fact, and that's, in particular, that reason. So again, Marco and I starting tomorrow at 4:30 pm. Eastern, we're having a webinar and MGYB and we're going to do one monthly where we're going to take a particular product or service and highlight the best uses of it best practices and what are the things to do once you've received them to get the best use out of them are the most that you know the best results from them, so perhaps Marco and I will do drive stacks next month. What do you think Marco? I'll take the silence as a yes.

Marco: Oh, sorry. I was talking to a muted Mike. Yes, definitely.

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Bradley: Okay, so syndication networks will be tomorrow. By the way, you can ask other questions during those webinars like we're going to do 30 minutes of training, and it'll be 30 minutes of q&a about anything MGB related. So if that's a question that you want, Ron, do we have the link for that? But guys, can we send Ron the link for the webinar tomorrow? Yeah, it's gonna be the same each time. Let me grab that. I'll pop that on a PageRank. Now, okay. Yeah, Ron. So check out the comments section here, you'll see the link to the MG ye webinar. It'll be the same every month and you can come and ask questions there. But you know, like I said, we're going to do 30 minutes of training tomorrow will be about syndication networks, and then we're going to answer questions for 30 minutes and we can cover maybe your question a little bit more in depth there.

How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?

Mike says when coming up with a name for YouTube channel for lead gen or local business, how can I make up also an address for using it for some kind of NAP backlinks and local citation. Thanks. Well, when coming up with a name for YouTube channel for lead gen for a local business, how can I make up also an address for using it for some kind of NAP backlink? Well, if it's for a local business, they have an NAP, so I don't understand I'm not sure I understand the question might if it's for a local business, they already have an NA P. So why don't you just list there NAP YouTube citation is a powerful citation. I know that because I use bright local citations for my clients. And it's always ranked as one of the highest or most you know the most powerful citations. So YouTube you can put it in the channel the about or the description of the channel description the about section, you put the sap there you also every time you publish a video for that business or lead gen video, whatever you always put the sap in the video description as well. If it's for lead generation asset, you should still have an NAP, I don't recommend if it's a spam address that you put the street address, but you can still put the name, city state zip and phone number but don't put the street address, it still counts as a citation. It's just a partial citation, right? And a link back obviously to the digital asset, whether it's a GSB website, the GMB map URL, or if you have a self-hosted website link back to that as well let link to all of them. Does that make sense? So again, if it's if you have a Google My Business profile, it had to have had an address period at some point, it had to have had an address for else you can't have a Google My Business profile. So if that's what you're looking to promote, use that address. If it's a service area business or a spam address, hide the street address. Don't publish that just published. The name, the city state zip and phone number and in the links back to the digital assets again, GMB website GMB map share URL, or excuse me that the GMB map URL the one that I just talked about, where you right-click the View on maps. Change the subdomain from maps.to www dot. And that's your that's the best URL to use for that for now on. Okay. And then obviously if you have a self-hosted website link to that, too. All right.

Do You Still Recommend Uploading Videos As Live Event And Schedule Them?

Greg says I want to begin uploading some videos to my channel. Do you still recommend uploading as a live event scheduled without a week? What is the software you recommend for uploading? I can't remember the name something like oh, GM or GMB note. There was excuse me OBS which is I think, I don't know, OBS if you just click go to Google and search for OBS broadcasting software or something like that. Whatever our live stream OBS live stream that's the software that you can use this free you know there's other ones like wire cast or two but their pain in the ass to use. OBS works really well we've got a video on our YouTube channel, just go to youtube.com slash semantic mastery use the search channel feature and in search for OBS and you'll find a couple of videos where I Talk about how to use that to live stream even pre-recorded videos. It's not hard to do, and it works really well. And yes, live streaming still gets more reach guys, like even live streaming and pre-recorded video gets more reach than just uploading. So I still do some video SEO stuff for a video production company, not nearly as much as I used to, they really slow down onboarding new clients, but occasionally I still get a new job for that. And when I do I still do the same thing. They just send me the video file. And then I livestream it into my channel that I used to syndicate out to a bunch of networks, syndication networks, right? And so it works really, really well it does, it absolutely helps. It's better than just a straight upload.

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Marco: And for anyone that's going to go to our YouTube channel and search right, use the channel search function. It's really good. It'll find everything that's related to your search. But don't forget to subscribe while you're there.

Bradley: That's right. That's right subscribe so you get notified when we have new videos and live streams and all that kind of stuff. So.

Can You Order Multiple RYS Stacks To Target Multiple Location Pages?

Alright, so the next question is, can you order multiple stacks to target multiple location pages? You can.

Marco: No we won't do it. I mean, yeah, multiple stacks in the same stack. We won't do that. But if you're going to order multiple drive stacks targeting each location, yes, we will do that. We are talking. Here's the thing we are talking about being able to expand dr stacks offering that as a service, but it takes about as long to create a drive stack inside the root folder, and then a companion Gsite, inner page as it does to create the original stack. And so we'd be close to the same price unless we can figure out how to do it quicker. Robin and I were just talking about it this morning. By the way, we're going to figure that out. But the answer is yes. If you're going to order individual stacks if you want it within the same stack. We'd have to charge you the same price regardless. And we don't we're not offering that at this point.

Bradley: Yeah. Okay, there you go.

Can You Rank A Service Business Page In Multiple Locations With One Address?

Bradley: service business, can they rank in multiple locations with one address, not in target location? Do you offer any products to help with that in mgyb.co? Yes, you can. That's really what local GMB pro was about being able to rank in order and get leads from Google My Business even as kind of a workaround for the proximity issue. I know what you're talking about, Tash I guess, you know, part of what Local Lease Pro was about was registering new GM bees in the actual locations that you want to get ranked in because that was really the point because of the proximity issue ever since the mobile index first switch which occurred in July of 2018. Proximity is a huge factor now for GMBs. Yes, you can still get GMBs to produce leads or and you know, some rank in cases in adjacent areas. But once you go far outside of or beyond immediate adjacent areas, it's very difficult to have a GMB rank. It still can be done but you have to build massive authority and you also have to do a lot of what Marco calls expanding the centroid and that's what we teach in Local GMB Pro. We do we have something in mg y be that can do that for you other than drive stacks and, you know posting which I don't think we're offering GMB posting yet publicly. You know, where we do the actual posts and everything for you. I don't think that we have anything available in the store that can do that for you yet, that is coming. We are working on some of these GMB services off page services especially while including posting which is really on page but we can do that through API so we don't have to actually have access to your account. And that's really, again, there are certain things that you can do to get better results in and circumvent the proximity issue to a degree, but it requires developing a massive authority as well as very specific procedures or methods we cover in local GMB Pro. Mark, do you want to add to that?

Marco: No, I like it, man. You have to create, as you said, its massive trust, massive authority. So you can expand the center and you have to create the relationship, right. So it's not just going willy nilly and trying to expand that century, it's creating that relevance between your business your center, it is a business center. That's all that means what Google considers the origin of your business. So for us, it's a location, it's at the center of the area that you service. So from there, if you want to extend past your service area into an adjacent area, you'll see sometimes when you're looking at maps or whatever, that some businesses will bleed into areas where they should where they shouldn't be ranking. This is where your local least pro method comes in and really takes advantage of those areas where you can really go in and hyper-target and go in and, and rank real quick in the three pack. But in order to do that from your business century, it takes overpowering kind of the proximity factor in the algorithm so that you can get past that you need to break past it somehow. And that takes massive power.

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Bradley: Yeah, it does. And it takes some work. It's not something that can be done overnight, but it can be done. So. That's a good question.

Would It Be Beneficial To Associate 3 Brands Under The Same Niche Or Should You Keep Them Separate?

Bradley: Jeff says I have three brands and related real estate niches. We Buy Houses real estate agents and discounted property marketplace, would it be beneficial to associate these brands using links between the sites or is it better to keep them completely separate? If it's all the same brand? You know, then yeah, I would absolutely encourage you to interlink those guys like got guys branding is so important now and authority and entity authority is so important. Again, we're going to be covering part of that tomorrow. The mg Why be a webinar about syndication networks, um, but so my point is that

Guys, you know, we used to always think we always had to hide footprints, but I'm telling you, you know, spammy footprints, yes, but if you have a brand, but you've got it spread across three different websites, because they're there, they're related, but yet they're separate services. And I get what you're saying, right? You've got a, a website for sellers. In other words for you to acquire properties for seller p property owners to come to you that says, Yes, come by my property, right. For motivated sellers, I get all that, then you have one that is for real estate agents, obviously. And then the last one would be for where you're selling properties that you've acquired, right, so that now you're the owners, and you're looking to sell or to flip properties. I get that, well, if it's all the same brand, I can understand having three separate websites, but yes, I would absolutely interlink those, because, again, it's just, you know, it makes sense. It's logical. It's all the same brand. It's not, in my opinion, there's nothing spammy about that. Because you're you're essentially the same brand and you're just letting Google know hey, this is my Buying site is my real estate agent site. And this is my selling site. But we're all the same brand. And in my opinion, that's going to give you a boost because Google's going to see it that way. Right? So for example, with some of my multi-location lead generation assets, you think that I would say, Oh, no, you want to keep all of your assets separate. But if it's for a, a brand, if they're all for one brand, not pseudo brands, but an actual bona fide brand, I linked those now, like, and I do, because it really does help create a bigger footprint in this case, it's a beneficial footprint, not one that's going to harm you. Does that make sense? and Marco, do you want to add to that?

Marco: No, I thought that was great.

Bradley: Okay. Yeah, I would absolutely do that, Jeff. You know, as I said, I've got some projects I'm working on where I've seen an absolute benefit from doing that. Again, if you're not doing anything spammy with those three sites, like on page spam stuff, then there's no reason why you shouldn't be interlinking those and because again, that's just going to continue to further validate that entity. Right.

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Marco: Jeff, his house. He's in our mastermind I recognize that question. We can expand on it like during a webinar if you asked her a question. And we can really get deep into this because there's a ton of ways that you can take advantage of bringing all that power into that one entity, right, getting that one entity that relates to buying houses and being a real estate agent and working in the discounted property marketplace. Right? All of those niches together. I like it. So come and ask us in the mastermind, you know that mastermind members it will always say that membership has its benefits. So by all means, we'd be happy to take a look and point you in the right direction.

Bradley: Yeah, and I'm actually working on a very similar project, Jeff, that I'll be revealing in the mastermind in the coming weeks. That would be right up your alley, very closely related to kind of what you're doing here. So I'm actually really anxious to talk about it now. But I can't I'm not going to yet. But that's something that in the coming weeks, I'm going to be revealing, like some stuff that I've been working on it. And so I think that'll it'll be really helpful for you as well. So we'll talk about that in the mastermind. PoFU. Okay, that must have been well.

Marco: I wonder who that is? Yeah.

Bradley: It must have been Marco.

Unknown Speaker 50:19

How Do You Get Different Versions Of A YouTube Channel URL?

Fit says how would you get the many different versions of a YouTube channel URL? Um, well, there's I know there's one we had a mastermind member who a remember I don't he has. I think he's not with us anymore. But no, yes. Yes. He Yes. He shared it out in our mastermind. And that's the only way that I'm going to share this with you right now. Yeah, yeah. Yeah, no, I wasn't going to share it. But he created a Google Sheet or Excel sheet. I think it was a Google Sheet that you would just post the URL and it would spit it like and it would convert it to all the versions of that URL for YouTube, which was like dozens and dozens of them was ridiculous, but I know there's software's out there that will do that too. Probably. You can find them nine two, I would just do some searches pits Google searches, it's likely that you'll find like a script in a black hat forum or something like that, that you can use that will convert it. You just paste in a URL and it'll spit out all the different results. Damon Nelson had something called Vid Penguin was that that was a funny name, but I think it was Vid Penguin. And it did exactly what you're talking about. And then it would also create an RSS feed out of the videos and like do some other stuff. But I don't know if he still supports that product or what but it's, I know that it did exactly what you're asking about. Okay, check that out.

Bradley: Okay, um, let's see, Toby. Where's the live Hump Day? Is this not live? should be.

Adam: Yeah, we're good videos.

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Bradley: Okay. I was gonna say I know I saved the page this time. I didn't a couple of weeks ago.

When Making A Data Hub As Replacement For G+, Is It Better To Create A Single HTML Page With @ID Or Create Separate S3 HTML Pages And Interlink Them?

Paul's up. In Syndication Academy you say the workaround for G Plus is the HTML page as a data hub to replace you. Plus, my question is, would you make the HTML page a single page that includes the ad ID? And all that's included on it? Or would you break it up into s3 or into three or four s3 pages interlinked with jump links to each other? Or have just two HTML pages, one for social properties? And then IP and the other is the ad ID page. Ideally, which option? Really, that's just a personal preference. Um, you know, I would probably have two separate pages for that, like, in other words, have one it's just that would, what I would what I would do is have one that would be specifically just for like, like a social hub where it doesn't have all the iframe embeds only because that one would be like, it would load quicker, it would be one that I would just have the NTP listed. And then maybe like it would be like essentially a resource for all of the syndication network properties as well as other web to auto-properties. I mean, again, it's syndication Academy, you know that we encourage going out and creating a web to Dotto profiles, even ones that you can't syndicate to because those are like social citations. That's essentially what they are. And especially if you take the time to fill out the profile and complete it, put a nice description in interlink when and when and where available. Put branding on the correct branding, as well as graphics, you know, the same logo images and header images where you can, all of that stuff really does make a difference, you know.

So, we, you know, we've encouraged to do that. The point is, is to catalog all of those, put them in one location shit, you can put them in a G sheet that you make public and then hammer that out with links, you know, there are things that you can do. My point is, you could do that with an S three page, the one that's just a clean page that would list all of where you're located like you but I'd still put an AP on there. If it's for a local business. I'd also you know, maybe do you know, list all of the different profiles and make sure that they're linked to those profiles, and just go in and update it as you add new profiles. But then I would still have the ad ID page. Separate because of that

Something again, it loads slow. That's strictly an SEO thing. The profile page could actually be something that I would publish in places if that makes sense. That's what I would do, Paul. Okay. And again, I was talking about using just the ad ID page as the G Plus replacement. But as you have a project that builds up more and more profiles, I really would separate the two because the one like I said, could literally be like a public site, that one that you promote in places, I wouldn't necessarily do that with the ad ID page. Because you know, the pages look can look spammy. And because the iframe is they load slow shit sometimes, especially the more iframe you stack into it. And that can create issues. It's again, that's an SEO tactic. All right.

All right. We're just about done. We're almost out of time. Anyways, so.

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Bradley, he says, These are separate brands. Well, they're separate brands then. Okay, Jeff, that's a good question. If you were, if there were separate brands, I probably wouldn't interlink them unless, unless you were going to interlink them with hidden footprints like you would if they were PBNs. In other words, if they're different brands and you don't have any connection between them in any way shape or form via, you know, ownership or that kind of stuff, then you could use them you could interlink them in a way like you would with PB ends in in a way to like kind of benefit from different IP, you know, having different domains linking from different IPS and that kind of stuff. But if they're all registered under the same domain registrar, for example, with all they're all hosted in the same place, for example, then no I wouldn't interlink them at all. If they were set up a separate entities completely, like different hosting accounts or different IPS, different name registrar's, you know, there's no connection between the owners, you know, like, on the about pages and stuff like that, then yeah, you can interlink them as a weight just like you so would essentially be like each one would be almost like a pbn link to the other. Does that make sense? Again, if they're the same brand that interlinking them is valuable if they're not the same brand interlinking them, you can but I would be careful and treat it as like pbn links in that you would want to make sure that your footprint was hidden. So essentially, it would be acting as just as a good valid backlink from another site. So it makes sense. But I don't see any, if they are linked together or hosted on the same hosting account, things like that, then I necessarily I wouldn't necessarily link them together at that point. Exactly. look like a footprint. Man. That's a great entity question for tomorrow. Yeah. Yeah.

Okay, well, looks like we're done. So hope everybody enjoyed it. We will see. Some of you are hopefully all of you at the MTV webinar update webinar tomorrow. It's also going to double as the syndication Academy update webinar but 30 minutes of training about syndication networks and in 30 minutes of questions and answers. What time is that up brother 4:30 pm. Eastern. Awesome. Alright, everybody and links on the page and I'm going to put the links in the Video Lead Gen System. If you're looking to fill your pipeline without cold calling, that's the way you want to do it. And especially right now where you can get a sweet nice discount since Bradley just did this big update to it.

Awesome. All right. Do we have a couple of minutes before we go? Adam and you're Yeah, I'm familiar with it too. But what's your average opening rate without the video? lead gen system? Man, this is kind of embarrassing on two counts like one. It's been a while since I haven't done that. So I don't recall exactly, but it was a hell of a lot lower. I mean, I the number I quote was because I was like, You know what, I never kept great stats on this. I'm going to go look it up. And I was actually shocked the industry average like Well, sorry, across industries is under 1%.

It's under 1%. I can say that when I was doing it. I was at around 1.75 or some shit like I hate cold calling and I hate it for that reason because it's like you have to be, I don't know, rejection, rejection proof, almost, because you're going to be rejected almost 99% of the time. And so that kind of, it sucks it if you're trying to do that, and you're trying to generate clients, and you're trying to keep clients in the pipeline, but you have to reach out to 100 to get, you know, one, one and a half 1.75 or whatever your averages for whatever industry, which is ridiculous. So, so think about doing it that way. Versus Yeah, I don't know if you're going to get that to 30 or 40. Bradley has it home then. That's what he's teaching. And if you work it enough, I know that you can get that or better. But man, if you can get a 20 your, what, 200 times above industry average. Come on, man, that that's like that's a no brainer.

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I love it. I love getting in front of people. They get to know you. They get to know what you do. They create that familiarity that likeability is when you finally reach out. It's like they're talking to an old buddy because you've been fucking with them through the emails, five, six, he knows five, six weeks. And it's like, Okay, I know this guy that Beth Bradley from the email to creates that I really liked this method and how he does it. That was the point it was about warming the prospect up to where when it and getting a conversation started again, that was always the hardest part was for me was to get the conversation started. Once I got the conversation started I was I'm able to close a lot of the people that I talked to, because I'm able to show them how I can provide value for their business. And so, again, the hardest part is when-when you're trying to start that conversation, if they think you're soliciting them, they're immediately going to put up defenses and that's why cold emails like straight cold emails typically don't work and cold calling very, very difficult. Called to get any traction. But this way you're warm them up, right you can send them a video explaining what you've got or how you can help them really, that they can watch at their own convenience. So you're not interrupting them in the middle of the day, right with a cold call or an interruption marketing type stuff they can watch it at their own convenience when it's convenient for them. They, they can watch it again and again. And what's funny is if you want to use one of the email tracking apps, which is critical, it's recommended for the process, you'll see that a lot of the times they'll open that email and they'll watch the video three or four or five times go forward the email to other people on their team or other owners or other executives, whatever the case may be. And so you'll be able to look at the tracking activity and determine which of the prospects are the hottest prospects and remember, not all these people are going to reply back to you once they've seen your video because they still think they're going to be sold to. And that's true. That's I mean, it's very true. I want to be real clear. This doesn't mean

They're always going to call you back or scheduled call via your Calendy app or opt-in or whatever your call to action is your conversion goal is it doesn't mean they're going to take action. But what it does is you can use the email tracking app to determine which ones are the most engaged with your message. And then you follow up with them more again, Adams got a little order bump that talks about follow up as part of the funnel for this, this product. That is absolutely true. Don't one and done it, guys. If you send a message and you see that they've engaged with your landing page or your video, depending on how you haven't set up I recommend the landing page. And they don't reply, don't give up on them. Send them another email, send them another email. And that's the thing. When you see that you can set up email, activity tracking and notifications so that you can get notified when they click the link. So you know, when they're when they have seen your video, they've gone to your landing page. That is the very best time to follow up. Follow up with the phone call. If you're not afraid to or follow up with the follow-up email and say right

This Stuff Works
And they're like, Hey, I don't know if you had a chance to see my video yet that I sent you. But I just wanted to find you know they did because you just got notified that they click the link. So then you send them an email saying like, I don't know if you had a chance to watch the video that I sent you, but I just wanted to follow up to provide you with some more information. And that's where you continue the conversation again, that's the hardest part is getting the conversation started. This method will help you to do that. So yeah, anyone familiar with sales knows that the number one thing that you have to do is create or generate likability. If you can't get people to like you in some kind of way. They will not buy from you. This does it this generates that right again, familiarity, which generates likability, it's like, Okay, I'm talking to a homeboy, I know this guy because, from all the stuff that's been going back and forth, it's a foot in the door. But I mean, we can't sell for you. You have to go and you have to close the deal. So maybe at some point, we need to create also some type of
sales trainer training. Yeah. For people who are having time just closing the deal. Anyway, I just wanted to get that in because I really liked this video sales letter method. I think it's one of the best things that I've seen out there.

Alright, guys, we'll see you all next week or tomorrow on July be webinar and do I be there. I'll be everyone. Bye, everybody.

This Stuff Works
 


Where Can We Get Backlinks For Videos?

By April

 

In episode 225 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked where one can get backlinks for videos.

The exact question was:

where can we get backlinks for videos?

This Stuff Works


Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 225

By April

Click on the video above to watch Episode 225 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: We are live very quickly today. Hey everybody! Welcome to Hump Day Hangouts. This is Episode 225, two hundred and a quarter. Today is the 27th of February 2019. We have got some great announcements for you. But before we get into that, we're gonna go down and say hi to everybody. Starting on the left, Chris, how are you doing, man?

Chris: Doing good. Exciting day today, especially with all the good stuff going on in Semantic Mastery.

Adam: Definitely, definitely. Hernan, how about yourself, how are you doing?

Hernan: I'm doing great. I'm super excited for today, super excited for Funnel Hacking live last week, it was awesome. We have a lot of good stuff coming up for you guys, so stay tuned. We have a lot of good stuff coming up for you guys today, actually. So it's gonna be awesome.

Adam: Oh, I just have this T-shirt on, how random. All right. Well, anyways, moving right along. Marco, how are you doing?

Marco: I'm good, man. What's up?

Adam: Nothing, just chillin'. I was hoping for a weather report. It's kind of overcast and nasty here. How about you?

Marco: It's over-sunny and sunny here.

Adam: Bradley, how are you doing? What have you got, snow, hurricanes? What's going on?

Bradley: I don't know. I haven't been outside since about 6 o'clock this morning because I've been working all day. But it looks sunny, with the temperature. Anyways, hi!

Adam: Well, I see you've got your nightshirt on too.

Bradley: Yeah. We got the memo, apparently. Mine is fading now because I wear mine more than you, apparently.

Adam: Yeah, yeah. I might have just gotten one for the conference I was at. So shout out to Dan, if you're watching, good to see you, man. We bumped into Dan and his wife at Funnel Hacking Live. It's always good to see people. We met a few more people who knew us from Hump Day Hangout. It was really cool to see, Hernan, I think you met up with a few people, [inaudible 00:01:52] my mind while I'm talking I can't remember anybody's name.

Hernan: Yeah, for sure. Adam reached out to me and he was a big fan of Semantic Mastery. He had a digital marketing agency and he was listening to Hump Day Hangouts pretty much every week. So yeah, it's good to see, “Hey, you're from Semantic Mastery. I know you guys,” and that's pretty cool. That is pretty cool.

Adam: Awesome. Well, I'd like to say this every time, if you're new to Semantic Mastery, first of all, thank you very much for watching Hump Day Hangouts. This place gets your questions answered, you can just put them on the page. If you're watching the replay, just go to semanticmastery.com/hdquestions and ask your question there. Then you can always come back, we timestamp the video so you can watch later whether you got client calls, you're working, whatever it is.

This Stuff Works
Then the next thing we always tell you is, because people ask us, where should I start with Semantic Mastery? Well, you should start with the Battle Plan. Today, the Battle Plan 3.0, bigger, better badder, expanded, has landed and we have got all sorts of good stuff in there. We're going to talk about that a little bit more, but I'll be putting the link on the page. I highly suggest you grab that. We got some kick-ass bonuses. I'm not gonna read it to you. I want you to go check out the sales page. Personally, I like it because I made it, but secondly, we got just a like laundry list of some cool stuff we put together for you guys. So please go and check that out.

If you've already done that and you're looking to take things up a few notches, if you're wanting to grow or you want to start your own local digital marketing agency, then we would love to have you join the Mastermind and you can find out more about that at mastermind.semanticmastery.com.

Bradley: By the way, I wanna welcome Robert Nelson. He just joined today. Robert, I reached out to you via email to schedule your onboarding call with me. Welcome to the Mastermind. I hope to chat with you next week sometime.

Adam: Outstanding! Looking over things real quick, I wanted to tell you too, I've skipped this while I was excited about talking to the new people, but if you're checking out the replay or you watch these on YouTube and you're checking this out sometime in the future, click the subscribe button, stay up to date with all the Hump Day Hangouts, all the video clips we put out, all the training, all the good stuff. It's great way and free way to stay up to date.

Let's get into it. I need to pay some stuff on the page. Hernan, or you guys, can you tell them a little bit more about what's going on with the Battle Plan?

Hernan: Yeah, for sure. The Battle Plan was born because, I think it was like two years ago and we have been putting out like, Bradley specifically, he's a content machine, and we have been putting out a bunch of content, a lot of content pretty much every week, between Hump Day Hangouts, between the Mastermind sessions and whatnot, the groups and whatnot. So a lot of people are reaching out and saying, “Hey guys, you guys are awesome, but we need, or we feel we need something that we could actually grab and take a look at and say, all right, so I am at this stage, I have a new website, what step one, what would Semantic Mastery recommend? What would Bradley Benner do?”

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Basically, we kind of developed that step-by-step framework so that we knew a lot of people that were coming that they would have like new websites and, bam, we developed a framework for them, each websites we develop a framework for them, YouTube videos, we developed a framework, local websites, we developed a framework. We have been adding up, taking out, subtracting, adding and updating to the latest and greatest stuff that we have been finding throughout these past few years.

Now, this edition, the 3.0, the SEO Confidential, we have added everything that goes into Google My Business, which is something that we didn't have on previous versions. Now it's there. So if you're optimizing Google My Businesses for clients doing lead-gen and whatnot, this is the type of stuff that you wanna get. We have also added a bunch of additional bonuses.

Not only that, when you're getting the Battle Plan, which is again of kind of a feel manual, you go through it, you know exactly what you do, where to order, what to do, in what quantity, in what power and whatnot, you also get access to a webinar that we recorded that is basically the Battle Plan in a webinar format. So I think that when getting the Battle Plan you're sending yourself up for success with your local digital marketing agency. Even if you're doing info products, if you're doing affiliate, it also works as well just because of the fact of how specific it is.

If you want a million different things, that's not your thing, that's not what you wanna get. But if you want to simplify way of applying the Semantic Mastery knowledge over the past five years, then that is the guy that you want to get pretty much.

Marco: Can I just add that simply does not mean bad. We boiled it down. It's a step-by-step instruction so that anybody could come in and follow what we do, how we apply our own training. Because Bradley does training, I do training, Hernan does his stuff, and we have to have a way for people to know, okay, so if I were to approach this, how would I tackle this step-by-step? So that's what was done in the Battle Plan.

Just because it's simplified doesn't mean that it doesn't work, that it's bad. We're hardly charging anything for it, anyway. But it's just a way for you to go and take a look, okay, so these are the things that I need to do. If I follow this formula, does this guarantee me success? Oh, fuck no. Nothing guarantees anything. The thing that we can tell you is that this is what we do and the things that we apply to get our success online. These are the things that we have done.

This Stuff Works
If you apply it and if you follow everything in sequence, I mean, nothing's guaranteed and in this world, especially not when you're dealing with the 800-pound gorilla in the room, but this guy, there's some absolute fantastic tactics in there that will help you overcome that 800-pound gorilla. I mean, you can go and do the Google tickle. When all is said and done and you're still having trouble, you can go in and you can still hammer Google and make the needle move. It's just how much work are you willing to put in towards your success? Because nothing in this world is free. I'm Christian, and so if you don't work, you don't eat. It's very plain. So guys if you don't put in the work, how can you expect to be successful on the web?

No magic pills. No magic formulas. Anybody telling you that you can make $100,000 overnight is blowing smoke up your ass. Stop listening. Put in the work.

Bradley: Yeah. He mentioned G tickle, that sounds a lot dirtier than it really is. Just check out the Battle Plan, you'll see what we mean.

Adam: Yeah. I want to say real quick, I wanted to do something fun for you guys. If anyone is watching right now and hasn't picked up the Battle Plan yet, one, you should do it, and two, we'll give you a little push in the right direction here. Go to battleplan.semanticmastery.com. Buy it, grab it during Hump Day Hangouts and comment on the page and we'll randomly select one person who does that, we'll buy one of these nice fancy T-shirts for you and ship it to you for free.

Marco: Can we give someone a Battle Plan for the best question? I know we didn't plan this ahead, but why don't we do that?

Adam: Yeah.

Marco: Or if they bought it, we can refund it.

Adam: Yeah. We'll do a free one, just because I don't wanna screw up our stats. I'm not gonna lie. I'm looking at the numbers. But yeah, best question, Marco, we'll pick someone, and then if you go and buy the Battle Plan during comment, leave a comment on the page, and we'll randomly select. We'll hop online, we'll get one of these nice shirts, printed out for you and send it to you.

Bradley: Cool. Can we get into it?

Adam: Let's do it.

Bradley: All right. I'm gonna tease the Mastermind just briefly because we've been working on building out GMB assets and all that. By the way, guys, if you're in any other groups, you'll probably are aware that there's a lot of shit going on right now with GMB because Google's trying to crack down on spam to Maps listings, which we all knew was gonna happen. I've been preaching that for months. That's part of the reason why I've been pushing for months on building a scalable process for building these out. I kept hammering all of our Mastermind members especially with guys be building, building, building right now, well, monetize them later, right now build them, because I knew it was gonna be a loophole that was gonna get shut down or at least made more difficult. It looks like that's what's going on right now.

This Stuff Works
So there's a lot of stuff going on, a lot of changes, Google's cracking the whip, they're tightening the noose, so to speak. So I recommend staying out of the GMBs, unless you have to go in them, work on off-page stuff. That's really what my team is doing. My team has been completely prohibited from going in any new accounts or anything that's been set up recently. So I'm having them just go back through and fine-tune our off-page strategies until we figure out what's going on.

Also, a lot of times, guys, it's just a matter of letting the dust settle, like letting everything calm down and cool off before going back in. We have some ideas, we're not gonna share them here yet, but we do have some ideas as to what not to do in order to prevent suspensions and that kind of stuff.

But just know that you have options and opportunities to work on existing assets that may need additional pushes, like I've got a bunch of those. So we're kind of working on the off-page stuff at the moment. Then once we nail down what we've determined is the proper procedure for going forward, obviously, we're going to share that in our paid groups or the members that have bought specific products and things like that.

Just kind of wanna give everybody a heads up that, no, don't panic, guys, I'm sure you've got plenty of stuff that you can work on while the process is calming down. Eventually, it will, it always does, and we'll find other ways. That's just the nature of the game. It's a cat-and-mouse game. That's what SEO is, really, digital marketing.

With that said, also I have recently released all my processed docs and everything to the Mastermind members because I had spent about four months really developing these processes in training and virtual assistant team to build out my assets and so that I could scale this and do exactly what I've been preaching and that was to build, build, build. I think we built-, well, I'm not going to mention how many, but a lot. We built a lot of different assets. I think it was two weeks ago I released, or maybe a month ago now, or three weeks ago, something like that, all the process docs that I developed with my team as well as some of our live event attendees to the Mastermind, which was invaluable.

I got a lot of really good responses and comments from that because we didn't charge anything extra for that, guys, as part of the Mastermind. We always say Mastermind has its privileges. Well, because I've got my team doing off-page stuff right now and recently there's been some developments. For example, we did a webinar with Lisa Allen. You might want to get this link ready, Adam, anyways for the RankFeedr webinar, if anybody hasn't seen it yet. Lisa has this tool that's a co-citation RSS feed creator, or a super feed creator, as I like to call it. It's called RankFeedr.

It's great for creating co-citation and adding geographic relevance, especially for some of the processes that we developed for the GMB asset building or the Local Lease Pro model. It's something that you can set and forget. It's a bit time-consuming to create these super feeds. Also, there's a way that you can embed them in specific pages.

There's a question specifically from our new Mastermind member Robert that I'm gonna answer in just a few minutes, but there's a process that I taught on how to create an embedded feed using feed burner in Syndication Academy update webinar, which was the last update webinar. I just held that a few weeks ago, maybe two weeks ago, three weeks ago now. So if anybody's in Syndication Academy, excuse me, if you haven't seen, that go to the training area and go look at the update section. It's the only replays or archived so far for 2019. So it's in a specific section there in the replays or updates, module, whatever you call it.

This Stuff Works
In there I talked about specifically how to do that. Well, you can combine the two methods. If you've got RankFeedr, then you can actually embed the feed. It's really powerful. So I've got my team, I actually was working on producing the process doc for my team today so that I can get my VAs, because I'm just having to do off-page stuff at the moment. So they're gonna go back through and go through all the assets that we've created and start embedding these feeds and in very specific locations. It's a bit of a process but I'm just gonna give you guys a quick preview of what my process docs look like. The Mastermind members already know, many of you probably don't.

That in itself, guys, I've put a lot of work into this stuff. I've developed my processes over the years and how to create process docs and how I train my team. It's a literal step-by-step process that they cannot make mistakes. As long as they follow, I mean, they don't even need the training video. There's always a corresponding training video with all of my process docs. But they could just follow, if they can read, you can take a VA, virtual assistant that's cold right off the street, like essentially has no internet marketing skills whatsoever. But as long as they know how to read and navigate on a computer, then they can complete any process that I want them to complete. That's essentially how we train our teams.

So I'm just gonna grab the screen before we get into it anyways. I'm gonna show you guys this really quickly. Take a screenshot if you're smart. But this is it. This is me explaining what it is to my team, and then I go through and I tell them what we're gonna be doing. I just started on part one, the training video will go here, there's a step-by-step process as part two will be next, and then part three is how to create the feed burner feed and embed it.

So again, I just wanted to do it real quick, kind of tease on that, guys, because Mastermind members, as soon as I get that process training completed, I'm gonna add that to the process docs that I shared with you, guys, in the Mastermind just a couple of weeks ago. Okay. So be on the lookout for that, you'll be able to put it to use. All right.

Also, we're gonna get into questions, but I did wanna mention this very quickly, Ben had a great question last week, he's also a Mastermind member, about how to get over shiny object syndrome and how to focus and how not to get carried away or swept away by other products or methods that are attractive? As entrepreneurs, we often chase opportunity because we see opportunity everywhere and, as the saying goes, the grass is always greener on the other side of the fence, right?

This Stuff Works
So a lot of times we get involved with or started on a project usually a new method of some sort that we've been suckered into from an attractive marketing message. We start off with what's called uninformed optimism, and then as we dig into it a little bit we realize the amount of work or the learning curve involved and all that kind of stuff, that's where we go into this next stage of what's called the emotional cycle of change. It's called informed pessimism.

Anyways, I'm not gonna go through all that because I put a video on here that I found to be very helpful. I review it often when I find myself in this emotional cycle of change. So I posted this in the comment section, guys. Just bookmark it. Go back and watch it if you are the type that suffered, most of you are probably entrepreneurs and that's why you're watching this webinar, you've probably suffered from shiny object syndrome at some point or you currently still are. I'm a recovering shiny object syndrome, that's like a recovering alcoholics. Do you know what I mean? I was talking about how I've unsubscribed from all the marketing emails message or lists and things like that specifically because I really want to stay focused on doing what I know is going to progress my business. I think this video may help you, guys, so just check it out when you get a chance.

Does Ranking YouTube Videos And Selling Lead For Local Business In Google Still Work In 2019?

Okay. We're gonna get right into questions. It looks like Renee Wagner posted his question twice and it looks like she posted it last week probably after the webinar, so I'm gonna start with her. She says, “Does ranking videos for local businesses and Google using YouTube and selling the leads to local businesses still work well in 2019?”

Yeah, it can. The thing about ranking local videos for leads is they don't convert typically as well as having a Maps listing would. They can, don't get me wrong, depending on the message and if it's a compelling video and that kind of stuff. Also, ranking videos, you can still do it, but I also recommend that you learn how to use YouTube ads because YouTube ads, you can get really targeted traffic from the very specific areas. You can set your geographic targeting. There's so many targeting options as far as audience targeting inside YouTube now or the Google ads platform for video that you can get really good results.

And as a byproduct of having a video that is targeted and getting targeted views from people that are within a specific geographic area, that are known to Google to be in the market or interested in that particular product or service, those are heavily weighted views. And as a byproduct of that, the video will often rank. Again, this has been a trick up my sleeve for years now, but it's gotten better and better recently, and that's using YouTube ads to actually rank the video.

So if you know video SEO, you still apply all of the SEO methods to the video as well as the channel, you can still do off-page SEO stuff, but the magic, the real magic is using YouTube ads to run local relevant traffic to it. Because it's not just about the traffic either, you actually get engagement and clicks to your offer or clicks to the landing page or leads for local businesses. You'll actually get real traffic and real leads from a properly set up YouTube ads campaign.

Correct me if I'm wrong, Adam, but isn't that training available is an order bump for the Battle Plan?

This Stuff Works
Adam: I'm not gonna lie I was looking at a spreadsheet, I missed the first part of that.

Bradley: The YouTube ads training I did for local videos?

Adam: Yep. Yeah. You can get that if you buy the Battle Plan on check out. It's the killer ads for local, order bump, yeah.

Bradley: I would recommend you look into that. It is still a strategy that works. For the longest time, for years now, guys, like five years now I've been ranking videos or doing video SEO, selling a wholesale video SEO services to a local video production company that creates videos for local businesses. They would always just create the videos and then sell them, the client, their customers, they would sell them the video and the customers would put them on their website, maybe posted into Facebook, put them on a YouTube channel, but they never were getting leads from them or ranking them in Google.

For about five years, now I've provided wholesale SEO services to that company. So the company handles the sales, then they upsell my service to the client or the customer and so they make money off of my SEO service every month. That way I don't have to deal with the customers and all that kind of stuff, all I do is provide reporting. However, with just in the last six months or so, I've actually went back to them, after four and a half years or so of just providing wholesale SEO services, and I said, “Look, I'm not going to provide the SEO service anymore. I'm going to provide local ads. I'm going to set up ad campaigns for the videos.” Because I can guarantee traffic that way. I can't guarantee traffic or leads or clicks or anything from ranking in Google. I can't guarantee rankings either.

I mean, I've always done that. I've always said, “Look, if it doesn't rank, then I don't refund the money, but we could cancel service.” They can always cancel anytime. I don't ever put them on contract. I've always been successful at ranking them anyways, but I can guarantee traffic, clicks to the website or the landing page, whatever the destination or target URL is with the call-to-action of the video. I can guarantee that with ads. I tell them, “Look, you can still tell your customers as a byproduct of a well-optimized video and a well-optimized ads campaign. It's likely going to rank anyways.” So I still apply the SEO techniques to the videos, but I set up the ads campaign now.

What's also cool about that is the reporting is so much better. So I provide the video production company with the reports that then they send off to their customers or their clients. The reporting is so much more detailed. It's so much more accurate because I can show where exactly the clicks are coming from. If you go into ads and you look, and you go into the ad group and then you go into locations, you can pool locations reports. You can do it by zip code or by city or by county and things like that. So I can literally show where the views are coming from specifically.

This Stuff Works
So my targeting can be extremely tight. I can show that “Hey, this is only local people looking at the video. I can also show the audience targeting options. I can show the demographics.” I can show an incredible amount of detail as to where the traffic and clicks are coming from the ad campaign, which you couldn't do with regular YouTube analytics or with just a rank report if that makes sense.

Again, 95% of the time the video is gonna rank because of a proper YouTube targeting campaign, because of the traffic and the engagement is [inaudible 00:23:41] both geographically and topically. [Inaudible 00:23:49]. It's available, like I said, as part of the quarter buff to the Battle Plan. All right. That's a great question though.

Marco: If I may, run a test just to see. Because this is interesting, we ran the test over a two, three week period. We ran embeds and link building tests to see what kind of action that would do. Interestingly enough, that still it, not only moves the needle, it has a great effect on videos. Once they start hitting the first page and they move towards the top, you can start seeing the people start coming through to the channel and subscribing and liking and sharing, and doing all of the things that a video needs in order for YouTube and Google to keep giving it love.

So there are two things that play here, right? If you hit the top spot, you're going to get traffic if, and now here's a caveat, the video has to be engaging enough for real people to take action to like it, to share it, or to give you that thumbs down in YouTube and in comments and everything else.

There are two ways to do this, both ways are still viable. Bradley's method, the ads training, that's hyper-targeted people that are likely to convert into leads. Now on the other method where you're doing the embeds and the link building, what you're going to get is you're going to get a more general viewership and so you're going to need more in order to get the leads that you could generate through the video ads course. But both methods are still alive and well in 2019.

Bradley: Yeah. To be clear, guys, that's why I mentioned, I still apply all the SEO methods. For example, I always live stream a video to a channel that's connected to a bunch of syndication networks. So that's the first step. Once the live stream is over, it literally cascades through all of the syndication networks that are attached to that channel. It's automatically getting embeds. My syndication networks are well-themed and aged because I've been doing this for so long. So it gets a lot of super good traditional SEO power, or juice, or whatever you want to call it from that, which are traditional signals that Marco's talking about, like embeds.

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Even if you don't have well-aged syndication networks or whatever, you can just use an embed service and embed it. So all of those are traditional SEO signals and they still work, there's no doubt about that. What I'm saying is combining those two methods, guys, that's where the magic happens. So still do all the SEO stuff, optimize on page, which means optimize the video, optimize your channel, use playlists, guys, playlists, YouTube Silo Academy is how you silo. Guys, even if you only have one video on a playlist, create a playlist and put the video on it. Because a playlist is also part of video SEO, right?

Again, on-page stuff for the video, on-page stuff for your channel, use playlists, use embeds, use some backlinks. But if you're not getting the traction that you want, and like I said, for me, it's just standard operating procedure, I do all that first and I immediately go set up the YouTube ad for it and start driving real engagement, real traffic from Google to the video.

Google knows who that traffic is, what they're interested in, where they came from and where they're located. So it's super-targeted traffic which is highly weighted trafficked by Google, and that's the magic that really kind of helps all that SEO work. It just flourishes, right? It just works. Everything comes surfacing. It's almost guaranteed. Again, I don't guarantee rankings now. I tell them if it doesn't rank, they don't have to pay me and we'll cancel it. But I do guarantee views and clicks. I can't guarantee a certain number of clicks, but I can guarantee targeted views because I can buy those views directly from Google. You know what I mean? Again, use both methods, guys. I'm not saying do one or the other, use both. All right.

Factors Contributing To Low Conversion/Leads Despite Having Many Views in GMB Insights

Alex is up. He says, “Hey guys, I'm ranking in the 3-pack and I have a couple of five-star reviews. The GMB Insight shows around 450 views per month, but the calls are around five to eight per month. Is there a reason why it might be getting so few phone calls? Could you explain some common mistakes that lead to that? Thank you.”

Yeah, Alex. It could be many things. First of all, what is your message? Do you have a compelling call-to-action? What are your calls to action? What are the images? Where are you sending people, by the way? For example, if your call-to-action is to click the button in the post and go to a landing page, or wherever you're sending them, where are you sending them? If you're sending them to just the homepage of a website that's not set up for lead conversions, then it could be that you're losing them there.

It could be that if you're just using the call buttons, then you could be losing traffic from desktop searches because people aren't clicking the call button from desktop search and some people won't go actually click through to the website or go do another search for it. I mean, there's a number of things that could be it. I would say that, typically, if you're getting a lot of exposure but you're not getting a lot of calls or leads, then I would look at your calls to action, what your offer is, and where you're directing the traffic to, if it's a click-through as opposed to just a call conversion goal.

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Also, in your posts, if you're doing posts regularly, which you should be, use some images that are relevant to the industry. Because I know a lot of people that use stock images in their GMB post, guys, people are almost blind to that, they almost are numbed to a lot of stock images, so try to get original images from the client if possible, also just relevant images. I talked about how to do that from YouTube. You can also local images, which is more for SEO purposes. We talked about that at some of our training, can't talk about that here.

Those are some of the things that I would recommend. Marco, what do you say?

Marco: I'd say that that's just about right with 450 views, between two and 10 calls a month. You have to get, this is for talking about locally and from our experience with Mario who had more phone calls and other locals that I've been doing. It's not until you get the thousands of views that you start seeing movement upwards of 20 calls. I mean, the ultimate it's calls or people going to your website or asking for directions, all of that are our actions that could turn into leads depending on where they're going. It just means that you have to go and figure out. I'm not gonna get too deep into our training, but you have to know when to deliver the message. Right? There's ways to know which days, what time, what message.

Bradley: And how often.

Marco: Correct. I mean, in some niches, you might only need two or three posts a week. In others, you might need two or three posts a day. In others, you might need just a whole lot more. It's just constant, right? Because there's people constantly looking for it. So there's a whole lot of things involved. Just a general overall opinion on what's happening, I would say from 450 views, you're just about right on the calls.

Bradley: Yeah. That's increased the views per month and it's a numbers game. If you're getting what looks like 1 to 2% of whatever your views are, it looks like that's what's actually converting in the leads based upon that number that you're showing there, right? Four hundred fifty views per month, five to eight calls, that's about 1 to 2%. So if that's the case, even if that were to hold true, that number, then if you increase your views, if you doubled that to where you're getting 900 per month at that conversion rate, then you should essentially get 10 to 16 calls per month. Does that make sense?

Well, how do you get more views? More activity, better images, more compelling images, those kind of things, video, start using video in your GMB post, guys. If you haven't done that yet, go test it because you'll see that a video post, just like it does on Facebook, will get a hell of a lot more exposure, therefore, it will get a hell of a lot more views. Okay?

Marco: I would also say to look at the posts and see which of the posts are getting the most action and then try to figure out why. Explore why those are getting the action and the other ones aren't, and tailor your posts to the ones that are getting the most action.

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Bradley: Test different calls to action in different messages. It's just like split testing ads, guys. If you've ever done any pay-per-click search marketing, you got to split test copy, you split test your landing pages, all that kind of stuff. Again, you can fine-tune for conversions, which is called conversion optimization, right? That's something that you may also want to look into.

Can You Explain The Siloing Process Of GMB Auto Poster?

All right. Olena's up. She says, “Bradley, on the Local Lease post training you talked about siloing post. You said silo post based on tags.” Yeah, that's just because there's an auto post, like our GMB post scheduler or GMB Briefcase, depending on the level that you're at with your business, gives us the ability to schedule posts within the dashboard of it, which is great. It's great for my team. It just makes things a lot easier. Then the post siloing can be accomplished through tags. It just daisy chains post together. It's a very simple process. It's not difficult at all.

Let me carry on with the question. She says, “Silo post based on post tag. Assign each post in the Auto poster, then select to silo posts in the Auto Poster, which means it takes the previous post URL, and adds that link from the previous post to the new post.” That's correct. “Your GMB websites turns posts into inner pages.” That's correct. “The first post you do manually and then in Auto Poster, the second post links to the first, the third to the second, and so on. Can you please explain a little bit further what you meant?”

No, you're right on track. The difference is … Look, when my team goes through to set up to optimize do on-page stuff of a new asset, a new GMB location, then they typically will do, and this is just our standard operating procedure, they don't add or connect that location to the post scheduler first. That's something that gets done after the initial on-page work gets done, and part of the initial on-page process is just posting a post manually.

I also recommend posting manually to it anyways instead of automatically connecting a new location to an API and using an automated tool, which is what the post scheduler is, because it's very similar, guys, to syndication. I know Olena, you're in Syndication Academy or have been, I know that for sure. It's the same as the best practices that I've been preaching for years about syndication networks, is that you don't go out and build or purchase a brand new syndication network and then hook it up to IFTTT and start posting to it through an automated way or right off the bat.

Because if you do, it's likely that some of your web 2 accounts within the network will get terminated. It's happened time and time again, guys. That is specifically why I tell you if you're gonna build them yourselves, which I don't recommend, you're better off buying them already built from MGYB. But my point is, whenever you build them or buy them, I've always recommended that you post manually to, at least to the blog accounts, which are Blogger, Tumblr, and WordPress, post manually to them and allow that post to sit with for about seven days or so, I call that seasoning the network, before hooking IFTTT up and starting to automate post to it.

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Because if you automate right off the bat, then a lot of the times one of those or a couple of those blog accounts will get terminated. Tumblr has been real like trigger-happy in the past, and it goes in waves, guys. WordPress too, WordPress will often get terminated if you try to automate posting to it too quickly. So that's my process for GMBs as well. We don't like to automate things right off the bat. I like to have my team go in and do all this stuff manually and then within a week or so, or a few days time, they'll go back and connect through the API, which is through essentially that's done within the post scheduler dashboard, and then they'll start to automate the posts.

So just so you're aware, if you're posting manually first, which is what I recommend, then you're not going to have a tag in that post. So when you start the posting, scheduling posts out using the post scheduler or the briefcase, depending on what level you're at, then that first post that you create will be the first post in the silo. You can manually go link from within that first scheduled post to the post that you created. That's why in the spreadsheet, the GMB assets sheet, which you guys have the template for that have joined Local Lease Pro, there's a column for the first GMB post URL.

Again, my team, when they go to schedule the first post within the briefcase, we use the briefcase because we got a lot of locations, then they can just go copy and manually add that first post URL to that first scheduled post, and then that one will have the tag in it, and from that point forward they can daisy chain them together.

All right. Again, you're right on track, Olena. I think you just needed a little bit of clarification.

Issues With Changing Appointment URL With Amazon S3 @id Page in GMB

All right. Ted's up next. Ted says, “Hey guys, a heads up. My tree service GMB that's been around and generating leads since LLP launched was suspended this weekend when I updated my appointment URL with the Amazon S3 @id page. Also, I was using the same Ghost Browser session since day one. I just wanted to get everyone heads up.” Yeah. That is one of the things that I would recommend. Well, first of all, like I said, I've told my team to stay out of them all together right now while we let things settle and there's a lot of testing going on through various people and other groups as well. So once we have a better understanding of what it is that is triggering that, which can be a number of things, we've got to try to identify each one of them.

Again, I would recommend just staying out of them, but one of the things that I would recommend not doing, for those of you that still want to test with your own assets at the moment, is do not add the @id ID page to the appointment URL. If you want, you can link to it via anchor text link within the GMB website text, so it would be a contextual link. But I would recommend not pushing anything into the appointment URL at the moment, that section, other than an actual appointment app. Okay. That's just one of the things that I think is potentially causing problems. So I would recommend not adding that URL right now to the appointment section URL, only adding a valid appointment URL or scheduling app there at the moment. Okay.

Again, you can still link to it, guys. You can link to it from your GMB post. You can link to it from an anchor text link within your GMB website content. Okay? I'm sorry for you, Ted, but that's the nature of the game. The good thing is at least you've got quite some longevity out of that anyways. You said it had been producing leads for you and all that. You know can do it again, right?

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Marco: Yeah. I told my VAs not to change anything, to just keep doing what they were doing it and not to start anything new, by the way.

Bradley: Right.

Marco: We just kept going because I don't like changing, I don't like sending Google mixed signals. Interestingly enough, I had one suspended, and I hadn't had one suspended yet I was wondering what all the ruckus was about, and I finally had one suspended. Then when we started talking about it, when I went back and talked to the VA, she uploaded a video which we had never done on that one account. So veering from what we're doing, just by a video was enough to get the account suspended.

Bradley: That's crazy.

Marco: Yeah. It's really interesting what's going on. If you do anything different than what you've been doing, you're setting yourself up to be hit. They're just sniping anyone, left and right. I mean, third on the match and you're done.

Bradley: Yeah. By the way, that's something else. We had our live event and that was really where I started developing the scaling processes so that we could build, build, build. That was the goal for … We had our live event in October and so we had a 12-week period or a 90-day sprint where were our goal was to hit 50 assets built and optimize. So that ended about three weeks ago and so the next 12 weeks was gonna be all about monetizing assets.

It just worked out for us that we had built all these and now because of what's going on, the timing is, it just happened that it's a good time for us to stay out of building new ones at the moment, work on off-page stuff to get the ones that we built that aren't performing well yet. We can work on all the off-page stuff now to get those to start performing better, ranking better, producing better.

I am developing the processes right now currently for, well, obviously, as I shared with you guys just moments ago, I'm still developing some of the off-page strategies and processes for my team, but at the same time I'm developing the monetization so that outreach prospecting and sales process for monetizing these assets, and that's my next 12-week goal, which like I said we're in about week three now of developing those processes out, which will be shared in the Mastermind. I'm gonna give everybody exactly what I've been doing and show real road examples of how the stuff that I'm doing, what works, what doesn't work, all of that, like I always do in the Mastermind.

So that's something that we just got started on this week. Now the POFU Live event attendees, I have a weekly accountability meeting with them and we did that on Monday. If anybody's here on the Hump Day Hangouts that was there on Monday or watched the replay, you can comment, if you don't mind, on the page and let people know how that strategy is going.

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Because it's a very powerful strategy, using video email. We've got a training protocol video call lead-gen system that I'm going to be updating with all of this prospecting training and processes that I'm developing right now for outreach in prospecting in sales essentially monetizing our assets specific to GMB stuff. I'm going to be adding all of that training and updating it in the video lead-gen system. That's going to be something that we will launch probably at the end of this 12-week sprint, which is about nine weeks from now.

Again, guys, there's a lot of stuff going on. If you've got stuff that's already built but not monetized yet, now's a good time to work on pushing them to get them to produce better and also working on developing your prospecting strategy to get them monetized. Let the dust settle on building new assets at the moment and within a few weeks, guys, will have some new methods.

What Are Some Of Your Ranking Strategies in Pinterest?

Anyways, the next question, from Dean. Marco, it's gonna be directed at you because I don't have any idea about anything on Pinterest. I'll read it for you. “Question for Hump Day Hangout 225. Have any of you guys tried ranking in Pinterest? Their PPC system seems expensive compared to Google but they are a good fit for my home and garden client. Thing is with nearly 2,000 pins of furniture products and with hashtag optimized descriptions, only a few seem to pop up in Pinterest search. Old pins that have been saved a few times or more, that hints to me that pin saved by people may be the biggest ranking factor in Pinterest. Can you shed some light? If that's the case, I wonder if some spam accounts can save pins and manipulate it somewhat?”

Marco: All right. I'm sorry I've spent about two years in Pinterest figuring out the algorithm and a whole bunch of different things that what makes it go and I'm not willing to give that up for free.

Bradley: Okay, fair enough. We're gonna move on. Sorry, Dean. I'd help you if I could, but I don't know a dick about Pinterest. I've never really done anything with Pinterest so I can't help you anyways.

What Are The Reasons Why Verified GMBs Do Not Show Up In Google My Maps?

Jay Turner says, “Some of my service area business client's verified GMBs do not show up in Google My Maps when searching for them in order to add their pin to a Google My Map. Why is that? Does adding KML file …? Again, it's probably because it's a GMB service area business. I don't know that for sure because I don't do a whole lot of My Map stuff. Is that something we can comment on? I know that's kind of RYS stuff.

Marco: It is. If you hide the address you cannot expect to find it.

Bradley: Right.

Marco: Because all you're going to pull up is a service area. So there's no way to do that.

Bradley: Yeah. You could use the city center for that area. I mean, that's something that you could do. But I don't do a whole lot of My Map stuff still. I just never really did. I know we have RYS Academy training that talks about that stuff, Jay. So if you're in there, that might be a good question for the RYS Facebook group. Okay.

Will. Let's see. This is similar to the one that Olena asked, but I'll read it real fast and we'll move on. He says, “When using the GMB auto poster and writing a month's worth of post, are you saying that we should manually post the first post in the sequence of these 30 posts then use the GMB auto poster software so that we can link to the first post and the subsequent posts in the Auto poster?”

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Well, no. Again, it's not about always linking to that first post, guys. Again, you post manually because it's a way to kind of season the asset without automating stuff right off the bat. Okay? That's it. That's all. It's just part of the optimization process for my team. It's not about always linking to that one post, guys. The siloing is more about theming. It's just like a website silo, guys. I think too many of you guys are trying to over complicate stuff, and I'm not picking on you, Will.

But if you understand website silo architecture, for YouTube silo architecture, which you can accomplish with playlists, it's the exact same with GMB post silos. Again, it's the same principle, guys. It's no difference whatsoever. As long as you understand website silos and how to build those correctly and theme your silos correctly, you just repeat that same process in either YouTube or GMB. It's the same process, right? Again, it shouldn't be over complicated, guys.

If you don't understand website silo architecture, go search our YouTube channel. I've got several videos on there that I've talked about. They're several years old, but the strategy has not changed a bit. Right? It's one of those things that are timeless, that will continue to work. You can also go search Bruce Clay. Just go search on Google Bruce Clay website silos and it'll be the first link at the very top of Google search results and click on it. It's an old article. I think it's from 2009 or '10. Read it, it's still valid and relevant today. Okay.

Next, Robert Nelson. He's our new Mastermind member. Welcome, Robert. He says, “Hey guys, excited! Just signed up for the Mastermind around an hour ago. Looking forward to getting to know you guys better over the next few months.” Yeah. I hope you schedule a call with me through my calendar link I sent to you, Robert, via email. So I hope to talk to you next week.

Is It Okay To Use RSS Authority Sniper On PBNs?

He says, “My question is, I'm wondering if you think it's a good idea to use RSS authorities.” Oh, yeah. This is a great question, by the way, guys. This is a really good question. I'm gonna answer it. “I'm wondering if you think it's a good idea to use RSS authority sniper on PBNs if it's also been used to create feeds for the money site.” Okay. First of all, you're using RankFeedr to create the feeds. RSS authority sniper just finds feeds, okay? So you're using RankFeedr to create the feeds.

“Which my PBNs are linking to.” He says, “I'm a bit worried about a footprint if the domain they use for RankFeedr feeds has links to my money sites as well as my PBNs. Do you think that's an issue?” All right. What I would recommend is that you would create separate feeds to embed in your money sites. Okay. If you're using PBNs, and I don't know if you're populating content, in other words, are you feeding content to your PBNs through RankFeedr, which I don't recommend because that would look like crap, but you can embed the feed.

Again, I just talked about that in Syndication Academy on how to do that, guys, and the Mastermind, you guys all have access to that anyways, which means, Robert, you'll have access to that too. Again, that was the most recent Syndication Academy update webinar. I talked about how to embed a feed. Okay. So using the RankFeedr feed to embed is super, it's great, it's fantastic.

So what I would recommend is that you can use RankFeedr feeds on your PBN as an embedded feed which will create co-citation, but do not include your money site links either static or RSS feeds as part the RankFeedr feed that's on the money site-, or excuse me, the PBNs. Just use that to add local and topical relevancy to the actual PBN. Then you can still use traditional links within the content to link back to your money sites because the RankFeedr feeds that are embedded aren't going to be having any of your content sources in the feed itself, which would be kind of a footprint, because now you'd have an embedded feed that has links to your content sources like your money content sources as well as contextual links from your traditional PBN links back to the same destination. Yeah, that would be in a footprint I would worry about.

Plus, I would also have, if you're going to be using RankFeedr to create co-citation feeds for your money site, those would be separate feeds. In other words, I'd have one RankFeeder feed that I would use is an embed on the PBN to just add geographic and topical relevancy to that PBN, then I would have separate RankFeedr feed where you would include your money side RSS feed, your GMB RSS feed if you're doing it for local, you could also have your static items and all that so that you can create local and geographic co-citation relevance to your money site. Bt that would be separate and apart from what you're using on your money site-, or excuse me, your PBN. Does that make sense?

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Just keep that in mind, guys. Remember, with the top level subscription package, it's like $47 a month, guys. It's ridiculous. You can get up to 1,100 feeds. I would create two separate feeds in that case if you're doing that, just like I said. Robert, we can talk about that in a little bit more on our call, if you want to go and do it a little bit deeper. Okay.

Also, you can post, by the way, Robert, the Mastermind Facebook group, we go real deep into discussions about anything that you want. So if you want to post that in there, we can comment on a little bit further, also on the mastermind webinar as we dig into that stuff, so you see over the shoulder training type stuff. Marco and I get real deep into that stuff all the time. We get into the weeds. Awesome. Glad to have you.

Greg, thanks for being here, man, as always.

Is There Some Type Of Google My Business Updates Going On?

Frankie says, “Hey guys, it's my first time back,” what's up, Frankie?, “since you moved off Google Plus. I would like to know if there is some type of Google My Business GMB updates going?” Yes, a lot. “There was a lot of talk about this in other groups. Is it all BS or GMB the same still?” No. They're cracking down, which guys we've been talking about, we knew it was gonna happen, it was just a matter of time. It doesn't mean that it's the end of the world. It just means that shit settles down, we'll figure out the next method and we'll produce training around it when it's available, all right, once we figure it out. But glad to have you back, Frankie. Okay.

Jordan says, “Welcome back to WordPress sites, all GMBers.” Well, no, I wouldn't say that yet. Maybe. We'll see.

Marco: No. There's still other ways that you can verify GMBs. All they're trying to do is kill one loophole, but there's quite a few others. The old stuff that we've always been preaching is still working. So no, I'm not planning on going back to WordPress sites anytime soon. If anything, I'll just go back to G sites. Well, I never left G sites, right? Drive stacks and G sites.

Bradley: Yeah. Quit This House says, “Do we still get the bonus semantic webinar if we buy feed burner stuff today?” Yeah. Well, essentially, all I was gonna do was share some of my methods on how I'm using it and some of the results that I've gotten. Yeah, sure. I'm glad you mentioned that, by the way, because I almost forgot about it. So if you bought RankFeedr guys through us and you can prove it, then just reach out, what I'll do is …

By the way, Adam, if you're still, on can you do me a favor and make a note of this? Maybe in two weeks or three weeks something like that I'll hold a kind of an update webinar for RankFeedr, and Mastermind will obviously be included, and maybe I'll probably include Syndication Academy members too, because it's precisely the method that I've shared in Syndication Academy, which is how to embed those feeds and create the feeds, and what I'm doing, and where I'm embedding them. I'll even give you guys the process for, well, that's only Mastermind members will get the process doc, guys. It has to be that way.

But I can share with you what I'm doing and the results that I'm getting specifically with those RankFeedr feeds and how to get really good results for local stuff. Okay. So, yeah, I will do just an update webinar and it'd probably be a short webinar. Again, the Mastermind, they're going to get the process docs for this stuff too so that they can have their team do it as opposed to doing it on your own or developing the docs on your own.

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But, yeah, that's a good idea. I appreciate you reminding me about that. Absolutely, just reach out to us at support. We'll create a small list on for people that we've known. Or just come join a Mastermind, you'll get it anyways. Also, as I said, it might be part of the Syndication Academy update webinar is what I'll do. It's likely gonna be that too and we'll just include the RankFeedr buyers into that also. Okay. It's a good question though.

What URL Do I Use From The GMB Briefcase Auto Poster To Setup The RSS Authority Sniper?

Michael says, “Question about RSS authority sniper. What URL do I use from GMB briefcase auto poster to set up the sniper? Everyone I've tried got an error. Thanks.” I don't know why that's the case, Michael. Have you posted? You have to have GMB post or the RSS feed won't register. It's just like a WordPress site. If you try to add an RSS feed to IFTTT that contains no items, it won't accept it. It will give you an error every time. So have you posted? If so, then what I …

By the way, inside the auto poster, guys, there's an update RSS file button. You go to settings RSS feeds and that lists all of your locations that are connected to the auto poster or the briefcase, depending on where you're at, and then it says, there's a blue button off to the right column and it says copy URL or whatever. Well, that's your RSS feed. If you're having issues, just click that update RSS file button, it's at the top of that column, it's a yellow button, click that.

It'll take a few seconds to reload. Once it read loads, all of your feeds will be updated and just check it then. Go check it in a Firefox browser. You're gonna have to add, it's called the RSSPreview Firefox add-on. RSSPreview is one word. Go open Firefox, go to Google and search RSSPreview Firefox add-on. It'll be the first link at the time top of the search results. Click that, add it to your Firefox, enable it. That way you can start viewing HTML versions of an RSS feed in Firefox again. They disabled that a few months ago for whatever reason. The native RSS feed reader in Firefox is you have to create add the add-on now. Okay. But then just go check it.

If you have any other issues, contact support Shreepad, which is little support bubble is in the bottom right corner inside the briefcase or the post scheduler, he's really, really good at replying to support requests, guys. If you have any issues, contact him. But I promise you, if you've got posts in there and you click the update RSS file button, it should work fine. Okay.

Should We Use SEO Ultimate Plugin Instead Of Yoast For The Battleplan Strategy?

John says, “Hey guys. I purchased the Battle Plan. Awesome. In the plan, it suggests using SEO ultimate plugin, but in the webinar Yoast seems to be the favorite.” Are we still linking to one of the older versions of the webinar, at that point maybe?

Hernan: Yep. Maybe we're gonna be clipping and updating that really shortly. We have redirects over there.

Bradley: Okay. Yeah. SEO ultimate is way better, guys. It doesn't have a bunch of loaded code. Jeffrey Smith knows his guys, I'm telling you. It is hands-down the best SEO plugin and get the SEO ultimate plus. It's inexpensive and gives you a ton of additional functionality. The version 2 of SEO ultimate plus is coming out very soon. It's been in beta for the last couple months but it's going to be awesome.

Marco: Yeah. Just a short comment, Yoast is foot fungus get SEO ultimate. Please do yourself a favor.

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What Are Some Top On Page And Off Page GMB Tips?

Bradley: Greg Derebret says, “Top on-page GMB tip.” I would say just complete the profile and post regularly. That's the best on-page tip I can give you. Just completely complete the profile with well-optimized everything. Not stick spammy, just well optimized, well written stuff, and post regularly. Best off-page? That's to be determined. Right now probably some of the stuff that we teach on Local Lease Pro and some of the stuff that I'm talking about with RankFeedr and that kind of stuff, Greg. Again, we'll talk about that in one of the closed groups.

Marco: I would say top on-page silo, silo, Gregg. You're with Gregg. I mean, that's hands down, I mean, now with Jeffrey, hands down. The top off-page? Press releases, stack them.

Bradley: Yeah. Although the press releases in and of themselves are not as effective as they used to be, even six months ago, unless you're varying distribution networks consistently or you stack, you publish press releases consistently and regularly-

Marco: That's why I mentioned stack the press releases.

Bradley: Yeah. I had super good results with the Local PR program method with just as little as two press releases. I was able to rank in 3-pack a year and a half ago or two years ago whenever we launched that training. Now I'm finding to get the same kind of a result I have to publish six or eight press releases to get the same kind of a result, unless I'm varying the distribution networks and stacking to where I'm using three or four different distribution networks where still a lot of them share the same type of footprint, in other words, they share a lot of the same distribution sites.

But if you get some more link diversity from other distribution networks, because they distribute to different sites, in other words, and get picked up by other sites. If you do that, if you have access to a lot of different press release distributions, then that's that can help. Or you have to stack consistently and regularly if you're using the same sort of network and make sure that you're …

Again, I'm not giving away too much here, but as I talked about in the Mastermind last week, I think it was Muhammad's question about that, there's not a set formula for how to stack, guys. You just need to constantly be varying what you're linking to for to different tier one types of properties. It's something that you need to do and it just seems like it's taking more press releases to accomplish same thing. And that's to be expected, guys. Anytime something works really well in SEO, it's only a matter of time before it starts to become less effective. Right?

So don't say the press releases aren't effective. I'm not saying that at all it's just the strategy has evolved a bit. Right?

Marco: Just to add just a quick thought, Greg. You have access to Dedia. Reach out to him because if you link build to your press releases he knows exactly what to do.

Bradley: Yeah.

Marco: That'll set it on fire. Now I'm giving away too much. Drop some traffic in there, Greg

Where Can We Get Backlinks For Videos?

Bradley: Yeah. Marco, the next question, when does link building gonna be available in MGYB?

Marco: It's being added as we speak.

Bradley: Okay. So there you go. Because, Greg, you can contact Dedia directly or you can wait, it should be available any minute because it thought was gonna be available last week. So that answers the next question, we he says, “Where can we get backlinks for videos?” Guys, our best link builder, he's been working with me for six years now I guess and he's awesome. We're gonna have that service available in MGYB and it should be like at any moment. Okay? So check back often.

Is It Safe To Autopost To Lead Gen GMB Nowadays?

Guys, I got to run in a minute so I'll try to get through the next one very quickly. Grant. What's up, Grant? He was one of the POFU Live attendees. He's been working very closely with the group. It's awesome to have you here. He says, “Is auto posting to lead-gen GMB safe currently? Yeah, it is. As far as I know. I haven't had any issues with that whatsoever. I have not had a single property terminated or suspended from that. Now I can't swear that that's the case for everybody. I'm just telling you I have not had any issues whatsoever it's making on-page changes that's been causing problems. It's depending on what kind of change it is too, because I've actually been manually going in and changing on a lot of different stuff.

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Like I mentioned earlier, guys, one thing I would not recommend doing is trying to add anything to the appointment URL section other than an actual bonafide genuine appointment app right now. That's one thing that I see is triggering suspensions. Okay. I don't know that for sure, but that's a hunch of mine. I've heard that happen now from several different people. We lost six or seven assets just last week. But it's the first six or seven out of like more than 10 times that we've built.

Again, I think a lot of it has to do with that one particular process. So my team's not touching anything at the moment. I'm in their testing with different things right now. Something else is, and this is kind of using a manager account, I've talked about not doing that in the past, but I think using a manager account actually helps right now. So what I've been doing is I've been going in and adding a manager account to an asset and making some slight changes and then removing the manager. Still I've not had anything suspended like right before my eyes anyways, if that makes sense.

Google Starts To Ask For GMB Location Validation With Tax Invoice Or Business License

Gregg says, “Google is starting to ask for GMB location validation with tax.” Yeah, that's one of the things I had predicted I thought would happen. Gregg, I've said that before that that was my speculation on what was going to happen, is that they were gonna start requiring either corporate doc's or proof of mail being facts or photos taken with company letterhead or like bank statements, all of that stuff that I've had to do in the past to have verified GMBs moved to different locations. That's what I assumed and I had speculated would probably happen.

The plan you outlined in your POFU group to monetize your GMB locations is brilliant and simpler, easier, and is the best method I've seen from all your optimization methods I've seen over the years that will be high converting. That's awesome, Gregg. Yeah. I'm gonna be doing a lot of training over that next few weeks on that.

Last call to win the free Semantic Mastery T-shirt. Okay. “Bradley, is there a new press release program coming down the road soon?” Yes, there is. I can't really announce that just yet, but I've been testing something that's really kind of disruptive. I wouldn't say that lightly, but it's really, really cool technology that one of our very own Mastermind members has been developing it. He's one of the code developers behind it. I've been on several calls with him and it's actually very disruptive what they're doing. Something that no other service out there has that I think would be a great addition to what we're already doing. Again, that's something that we'll be announcing here in the coming weeks.

All right. Guys, pick the best question and all that so we can wrap it up.

Marco: Alex. One of the very first questions was excellent.

Bradley: Where was that? Right there?

Marco: Yeah.

Bradley: Yep, Alex. Okay. So Alex is the winner for what, either the Battle Plan or what? T-shirt?

Hernan: Battle Plan.

Marco: Yeah. We said Battle Plan I think.

Bradley: Okay. Well, somebody else is getting a T-shirt, aren't they?

Adam: Yeah. We did a random number generator and saw who bought and who posted back. Ted, you are the winner so just send into support from your normal email. I think we've actually had some back and forth between me and you, so just shoot an email into support. We'll get to that large shirt and next time I'm in Sacramento I'm gonna find you for a beer, man.

Bradley: Don't lie. The reason why he won is because of the beer emoji. Guys, I hope you all were paying attention. The next time you want to win something just put a beer emoji in there.

Adam: Yeah. Be within an hour's drive of me and offer a free beer. No. We used a random number generator. It worked out, man. So we'll get you your shirt just send them to support that's semanticmastery.com.

Bradley: Awesome. I hope everybody got a lot out of this. No Mastermind webinar tomorrow, but we got one next week on what I'm working on, which I'll be sharing with you guys, with the POFU members, and I have started developing this week, which is the outreach program using video email specific to the GMB asset stuff. We're going to be going through that. So guys pay attention. Oh, and I'll share the RankFeedr process doc with you guys in the Mastermind too. So see you all next week. Thanks guys for hanging out.

Hernan: See you, guys.

Marco: Bye everybody.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 216

By April

Click on the video above to watch Episode 216 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Alright, let me know when we're live.

Bradley: You're live.

Adam: Outstanding. Well, thank you everyone for joining us and welcome to Hump Day Hangout episdoe 216. We are live. I am on the road, a little bit of the family holiday travel with some last minute stuff so that's why I'm in the car on my phone, but also now we've got a different lineup here. We get to go in a different direction so let's start with Hernan. How's it going man?

Hernan: Hey, man. Good. I wasn't expecting to be first but good man. I just envy you a little bit that you get to live the laptop lifestyle, internet lifestyle and whatnot and get to stay home working. But I'm good. I'm really excited. I'm really excited to being here.

Adam: Yeah, so this is good. The family's inside getting a beer and I'm sitting in the car on a webinar, but I'm happy to be here. After I wrap this up I'm going to go join them, get some lunch, and I think we're going to do some hiking. We're on the California coast so yeah, I [inaudible 00:00:55]. Bradley, how you doing?

Bradley: I'm well, how are you?

Adam: I'm good. Things are good man. I don't know, yeah.

Bradley: It's been crazy because of the holiday, obviously. I took several days off for to spend with family which I hope many of you did as well. But now I'm ready to get back to it. I'm not even waiting until 2019. I feel like it's 2019 already in that we've got so much that we're working on as far as building out the GMB lead gen assets and we're really looking to scale over the next few weeks. I've got a second VA in training for doing all the build out processes and she's coming along nicely and we're going to be at the point …

My teams will be at the point where we should be able to optimize fully 10 assets per week, which is going to be awesome because … Then we're going to start training a third VA so sometime in January guys we may have that as a service available for you all as well inside of MGYB. Don't have a date for that yet but we're working on it so stay tuned.

Adam: Outstanding. Marco how you doing? Did you have a good Christmas?

Marco: What's up dude? Yeah, yeah. It was fabulous. We went and delivered Christmas presents for the kids in the charity. We delivered Christmas meals. We had their Christmas party and then between all that had time for dinner and lots of family time so it was just a great time.

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Adam: Good, good, good. Chris, how about you. What were you up to?

Chris: Yeah, I was with the family here. The only disappointing thing was pretty much that on the 22 all the snow melted away and yet again another warm Christmas here. Unfortunately no white Christmas but other than that was quite good. Like to be with family and see everybody again and, yeah. It's for 2019 already. As Bradly said we're working hardly on the good stuff already.

Adam: Nice, nice. Nice. Well let's get into it real quick. I just wanted to say, if you're joining us for the first time that's amazing. Thank you for spending the day after Christmas with us, but if you're wondering where to get started with us the place we always recommend people to get started is to go to battleplan.semanticmastery.com. Get started there. Grab the battle plan for repeatable processes. That covers a ton of areas. Not going to go into it, but if you're looking for a good place to start, start there.

Then keep coming back to the Hump Day Hangouts. If you can catch them live, that's great. Get your questions in ahead of time. Catch them on YouTube, whatever works best for you. Then the next thing we tell people is if you're looking to take things up a few notches, if you want to grow your peer group, you want a network, you want the pathway to really start growing, the Mastermind is the place to do that and we wanted to take a few minutes and talk to you guys about some of the updates that we've had.

Both the way we structure the Mastermind and the way we're going to do things moving forward. Part of this wraps into some bigger stuff but you've heard us talk about the [inaudible 00:04:05] path and what we're doing with that and want to be explicit that there's two paths. Not everybody is going to take the same path achieving their [inaudible 00:04:17]. You might already be, you might have an agency. You might already have clients.

Some people don't though and they're looking for ways to do that and we really recognize that and thought that, that's really important that those people have maybe the same goal but they're going to take a different path to get there. Hernan you want to add anything to that?

Hernan: Yeah, definitely, and first off I really like this part of the year because of the fact that we get to do this which is awesome. But also, yeah, we actually found out that there's like two types of people that join [inaudible 00:04:49]. There's the type of person of the entrepreneur, the digital marketer that's just starting out. He might or might not have a 9 to 5 job and he wants to get more sales, more leads.

He wants a way to get out of that 9 to 5 and start being his own boss. That's like path A, if you would. Path B, there's a lot of people that join [inaudible 00:05:10] and the Mastermind specifically because they want … They already have a couple clients, they might have a team in place and they want more. They want to scale. Things are going well and they want things to go better.

Those are the two paths that we have developed for 2019. You get specific training depending on what's your position right now because each of those people will have different hopefuls right. The main point is that if you're wanting to get off your 9 to 5 job, be your own boss, start your own local marketing agency, start getting your first couple of clients or maybe get a proven process like local GMB and whatnot.

We have a path for you. We have training specifically to sign for you. Now if you're in the other hand where you already see something come and you can reinvest on your business, you want to grow your team now. It's the time to take you out of the equation so that you can, A, scale faster and, B, start actually reaping the rewards of that [inaudible 00:06:15] have been putting on so you can spend more time with your family.

More time doing what you love. That's another set of skills all together. The point is that we want to give you guys what you guys need. We have been developing a lot of content. Bradly, specifically, has been developing a lot of content over the past couple of years. Now is the time that we have decided to put an order to that so that depending on where you're starting right now you can start right now and get specific action points that you can take today to actually take it to where you want to be.

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Adam: Yeah, definitely. Definitely, and yeah like what Hernan said we've done that and right now we're doing that over a 60 day path. Whichever one fits you the best and we've got that set up so that really it can guide you through because that's really crucial time because we want you to get the most out of it immediately. We think, depending on where you're at, it could be that the peer group is the most valuable thing but we want to make sure that if you want to grow, you can grow.

If you want to start, you can start. We know that there's people in both camps, and getting you the results you want is our goal. That's how we measure our success is by when people join the Mastermind and they experience that growth, or they get that first client. That's the most important thing. We've really structured that in a way that helps walk you through those steps so that you can get going quickly and it's not ambiguous as far as well, “Should I go here or here?”

There's no questions, it's go here, do this, and you're going to see these results.

Hernan: Yeah, and if I can add one last thing it's the fact that by this time of the year we know for sure that a lot of people want to try the Mastermind but they are on the fence. Right now you have an opportunity. A really limited opportunity because we only open this for a couple days. Is to get on the Mastermind for just one dollar. The one dollar trial. You get access to, tomorrow's going to be the Mastermind webinar so you get access to experience a full in-depth, Bradley style of webinar that's reserved only for the Mastermind.

You also get to talk to one of us for 30 minutes. You get one on one consulting for it's just one dollar. Which is pretty cool, and we do this because the reality is that most people that take us on the trial will actually stay as a member because of the value that you can experience hands on when joining the Mastermind. Not only the training, but also the coaching, the followup, and the support that we give to each and every Mastermind member.

We know that training is awesome, but what happens if you're implementing and you get stuck, or maybe you pass it on to a VA and he doesn't, she doesn't know how to do that. That's why we have the private community and I would say that there's over 10,000 dollars worth of training that you get just for joining the Mastermind. You get access to the biweekly calls, you get access to the members area.

Which is getting a revamp as well. You get access to the community where you can ask any type of question. We're really active there. If we are not active in any other Facebook group, we're really active in the Mastermind because we think and we feel that we're responsible for the success of each student that comes to us. Take it, the link is on the events page right now, so go ahead and take it.

It's a wonderful trial. It's really, really limited. We can only take so many people. During this season, so go ahead take it and come and see for yourself.

Marco: One last thing. That was great Hernan, thank you. But help us just keep doing these Hump Day Hangouts and help keep them free. Go subscribe to our channel. Go through the videos, like the videos. Please interact with the channel. That's how we're able to keep this going. I mean, where are we? I forgot which one this is today but there's a whole lot of them.

Adam: Definitely, and as far as the Mastermind and anything going on with that. Chris and Bradley, me and Hernan had a lot to say about it. I realize that, but do you guys have anything you want to chime in or anything you want people to know about it?

Bradley: Yeah, it's awesome. Come join us.

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Adam: Where the cool kids are.

Bradley: Yeah, I mean. Excuse me. I've been working on, Google my business stuff for several months now, and our [inaudible 00:10:41] live which was our live event that we hosted. Our first one in October, we had about a dozen or so of those members that came to our live event that are also building out in scaling, they're lead gen asset building which is what I've been doing.

We're working as a small group to develop the processes out and it's great because if any of you guys were on the local lease pro update webinar from last week you know that, like I'm terrible using excel and things like that. It's just, it's a lot of … I'm not very good at using excel and working out how to make things more efficient.

I'm real good at finding data and figuring out how to make money from that which is what we're doing with the GMB stuff. But as far as my processes have been rather crude or bulky because I don't know how to do a lot of stuff to make it efficient which is great because the little group, the small group that I'm in with the members that are helping me to build these processes out. A lot of sharp people in that group and some of them, like Chris G. for example.

Chris Greenhow, he's our support manager, he's in the group as well as Grant. Grant's another person that's in the group that's been helping develop out these spreadsheets that do, like pull in all the data with all the stuff that I've been doing manually and I trained my virtual assistants to do manually. They're creating these tools to make stuff so much more efficient.

Where literally you just plug in a little bit of data and the spreadsheet does all the work and goes out and scrapes the data from the websites and all that and pulls it in. It's absolutely amazing what these guys have been able to do which is going to streamline our processes even more. That's the stuff that we start to reveal in the Mastermind as we get more … We refine these processes or polish these processes more.

Then that's when I start sharing them in the Mastermind, and so that's why it's beneficial to be part of it guys because we talk about bits and pieces of it on Hump Day Hangouts. We also have courses like local lease pro, for example. Which will teach you the method, but it's not going to teach you how to scale it. It's not going to teach you how to develop the processes on your own. I mean, we have another product we call outsource kingpin, which will teach you how to develop your own processes if you'd like.

Or, you could come join the Mastermind and let us develop the processes for you and we'll share with you what we've done and what we have developed which will save you a ton of time. I know people look at the price tag of the Mastermind at 297 a month and say, “Oh wow, I can't afford that.” Well how many JV Zoo products did you buy in the last month?

How many WordPress plugins did you buy? How many video creation software tools did you buy in the last month? You stop buying all this stuff that probably really isn't making you any money and you can start to apply it to something that can make you money and Mastermind itself won't make you money. You have to apply what you learn but that's what we try to do is provide our members with as much training and the resources possible to where it's the least amount of work as possible.

That's part of what's going to be coming a lot, over the next several months in the Mastermind as we really refine these processes for developing or scaling our lead gen asset building. We're going to be sharing a lot of that in the Mastermind. Again, guys, I know 2019 is right around the corner, make it a good investment in yourself and I would highly encourage you to stop buying all the shit that doesn't really add to your bottom line.

If anything buying products and tools, and stuff like that actually detracts from your overall business because it's a distraction. It takes money out of your pocket. It takes time to learn how to use or to apply. Which, let's be honest, how many of you actually use everything that you buy? I certainly don't so my point is I would reconsider what your goals are for 2019 and really think about it and if you want to do something that can really generate some business or some revenue for your business, excuse me, I would consider getting into local lead gen and asset building right now while the opportunity is hot.

The Mastermind is a really good place to be if you want to do that. Anybody else want to comment on it?

Adam: Yeah, just to say, one, I totally agree with what Bradly said and also the community. Building that network. Something we've helped our Mastermind members do is to get together in small groups so that you can really dive deep into these areas that you're interested in and the power in that is incredible as well as the larger network of the Mastermind as well.

Like Hernan said, the link is there. The link is below if you want to join. Give it, the trial, it's only available for a few days. We have a very limited number, but we will make sure that we will hop on. Get you an onboarding call. Get you pointed in the right direction and make sure that this is the best place it can be for you.

Bradley: Alright, if you guys are cool, I'm going to jump in.

Adam: Real quick, though. I did want to mention, Bradley, before we get started. We're in the middle now of the MGYB [inaudible 00:15:42] services holiday sale. You guys don't want to miss out on that. I think Hernan hopefully took care of it for me and put a link up on that as well. Thank you, thank you. We've got some kickass sales going on. Check that out. That's going to end, though, on New Years Eve. Don't let that go by too long.

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I think there's a question on it, right, the very first question so I'll just let us answer that and that's a part of it but, yeah, go check those out.

Bradley: Yeah, I was going to read this question and have you answer it because I'm not sure what our … I don't run the store, guys. Just so you know, because I know I get private messages occasionally about stuff from the store and I always just say, “Just contact support,” because I don't know. I don't run the store guys so I apologize for that but Jason, what's up Jason? Long time member.

Is There A Limit To The Number Of Verified GMBs One Can Buy At The Said 50% Discount Before December 31, 2018?

He says, “Is there a limit to the verified GMB's we can buy at a 50% discount before December 31st? If I buy say, 20, today can I spread them out over a couple weeks to get the listings assigned to the niche?” Who wants to answer that?

Adam: Yeah, as far as I know it shouldn't be a problem. Jason go ahead, and if anybody else wants to take advantage we do have a limit. We can't let you hold onto those indefinitely, but if you're ever … If you're thinking it might be more than a month or something, just contact us. [email protected] and hit us up and we'll make sure it's clear before so that there's no issues. But, yeah, Jason that shouldn't be a problem.

Marco: Yeah, well what we don't want is people waiting 90 days, or 6 months, or whatever before they submit the information. But Jason, yes, of course. Go buy and then later on when you have all of your data and everything together send us the information. Just please, if you think it's going to take four, maybe five, six weeks, then you have to let us know.

That's something we have to know so we know what to expect. By all means, you don't have to go in, buy them, and submit all the information right away.

Should You Keep Advertising Video Ads On A Separate Channel To Avoid Having 5-Second Views On Your Main Channel?

Bradley: Very good. Alright, next, Greg's up. What's up Greg? He says, “I plan to use a brand new video for YouTube ads, will it be a negative for the video and my new YouTube channel when my video has a lot of five-second views as people click out of the ad? I think Justin Sardi mentioned in his video ads training that he puts his advertising videos on a separate channel to avoid the short views being associated with his main channel. This is my first time using a video for YouTube ads, do you have any tips?”

Okay, so first of all, I've never heard of that being an issue or causing an issue. In fact, one of my primary methods for ranking YouTube videos in Google search is by setting up YouTube ads or Google ads for YouTube. It's a great, great way for ranking local videos because you can literally buy engagement signals from Google. Google says you're not allowed to buy views, but you can buy views from Google and that's on the ads platform.

One of the ways, and I've talked about this many, many times on Hump Day Hangouts guys. It's been a trick up my sleeve for a long time for ranking local videos or videos with local keywords, right, for local keywords. The reason why is because you can go in and set up an in stream ad, those are the ads that play before as a preroll ad. They play before the video that the viewer intended to watch. Your ad can play in front of that. You guys are all familiar with that.

What you can do with a local video is, and I do this all the time guys, is I create my, or set my geographic targeting very specifically. It could be a radius from a specific point or I could set zip codes or city names, or county names, or state, or whatever I want. But typically what I do is whatever the service area is for the business. If it's a service area business, I will set that geographic targeting. It might be a 30 mile radius or it might be two counties or something like that. First I set my geographic targeting and then I set my topic targeting or what they call audience targeting.

If you can find an in market audience or a life event audience, and guys this is all in YouTube ads. When you're setting up an ad it prompts you to select your audiences and your locations and all that stuff. But from audience targeting, if you can find an in market audience category that fits your niche or the product or service that you're trying to promote, then use that or a life event audience. That also works really well. You can do topic targeting if you can't find a good life event or in market audience, you can do topic targeting.

Although, that's not as … It doesn't typically work as well. You can also do keyword targeting. Keyword targeting is done, is very different in YouTube than just doing search ads or whatever but the whole reason why I'm telling you all this is because I've been using local or ranking local videos using YouTube ads for a long time because I'm buying clicks from … Geo-targeted clicks. Excuse me, I'm buying geo-targeted clicks and if I get my topic or audience targeting, my audience targeting right, then those people especially using in market or life event audiences as I just mentioned.

Those people are known to Google to be in the market or actively searching recently for those types of products and/or services. A click from the location that you specify, which would be a local IP click or view, I should say. Plus from somebody that is known to Google to be in market for that particular product or service, then that is a heavily weighted view. In other words that view is going to count a hell of a lot more than a view from somebody for states away that has been just perusing funny cat videos all day. Does that make sense?

My point is those types of views are very, very weighted and whether somebody clicks to skip the ad or not, it doesn't matter. It still registers as a view and so all of the videos that I rank for local clients as well as for video production companies and such, I have YouTube ads running for every single one of them, guys. Every single one of them and again the views are typically not very much as Greg's mentioning here. Like five seconds or so, well that's not necessarily true because most of the videos that I use, or the local videos that I'm doing this method with are one minute long videos.

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They're roughly a minute and what it shows is that the engagement rate is typically if you can find a good in market or life event audience, I'm seeing an average of 40% view rate. In other words, people will watch up to roughly 25 – 30 seconds of the ad, of the video, before they click off. That just goes to show you, if you can set your geographic targeting and your audience targeting correctly then that's really all you need. Here's the thing guys, like if you're setting targeting for topic targeting, for example, then that would be … Like let's just say it's for roofing services.

Okay, which by the way, that's an in market audience. It's a great audience for that if you're doing any type of roofing contractor, lead gen for roofing contractors or anything like that. This is a great strategy guys, but if you can set your geographic targeting and inset the in market audience to somebody, only people that have been recently researching roofing services and looking for roofing contractors, okay. Then what happens is, it doesn't matter what video that searcher is no YouTube looking for they could be just on there searching for stupid cat videos.

But because Google, first of all they're geographically located in the area that we set, and second of all Google knows that they have recently been searching for roofing contractors, then my video could play in front of that stupid cat video for roofing contractors even though it's not, it's an unrelated topic. Google already knows that searcher, that YouTube user has been in market for that and they fit the criteria we set within our targeting.

That view, even if they click off it within five seconds, it still registers as a view and it's a heavily weighted view because Google knows who that person is and what their profile was about, right. They're likely to be interested in that content so again, I have never heard of that five second thing being a problem because all of the ads that I run, they just go through my standard YouTube channel that I have connected to a ton of syndication networks and all that stuff.

But, like I said, standard operating procedure for me is any time I'm trying to rank a local video in Google search, I also set up ads and again with proper targeting sometimes those … I'm only doing it for SEO purposes. Let's be very clear. I set up the ads to help rank the video, however with proper targeting some of those clicks you will get, or views you will get from the ads, will actually convert. You'll get some clicks, not many, so you're trying to get the view count up. You will get some clicks and then out of those clicks occasionally, again, if you can get your targeting very, very narrow. Very tight, so that it's super relevant some of those clicks will end up converting too.

Again, I've not heard of this five second thing. I've not experienced that. I use the same method that I just method, again, for a standard operating procedure guys. Every single time I go to rank a video for a local client now or for lead gen or anything, I push it through my channel with all of my syndication networks attached and then I set up a YouTube ad. That's how most of my videos stay ranked is because I set up a dollar a day targeting, or budget, excuse me. A dollar a day budget and after a couple of weeks I actually start backing my budget down and my maximum cost per view bid until I get down to about two to three cents per view and then I have my budget down to 50 cents per day, guys.

That turns out to be 15 dollars a month to maintain a video on the first page of Google using the ads, Google ads network. Again, Greg, if you want to follow Justin Sardi's training. I know he's great at YouTube ad stuff, and that's perfectly fine. I actually recommend him for YouTube ads training, but when it comes to SEO stuff I don't see it being any issue and I've not experienced that as a problem. That was a good question though. I don't assume anybody else wants to comment on that. Do you?

Hernan: Go it.

Is There A Benefit Of Creating And Building RYS Stacks In GSuite?

Bradley: Okay. Jeff's up. He says, “For the purpose of building an out RYS stacks is there any benefit to creating an account in G-Suite and building a stack there?” Let's see. Has an account for [email protected] SM does their magic in this account versus going through the process of creating an [inaudible 00:26:48]. Yes, Jeff, obviously there's … In my opinion, and I'm sure Marco will agree. Any time that you can do things to help validate the account, it's going to help improve your chances with Google.

For example, using a G-Suite account with your own custom domain, email, and all of that stuff, you're paying Google and so Google now has a billing details associated with that account. It just ads more … 30. It ads more validity, I guess you could say. It validates the entity further for Google and so, in my opinion, yeah. Now, I don't recommend you guys go out and set up G-Suite accounts for each individual lead gen asset you have because that could get rather expensive. But for setting up RYS stacks, I know having a G-Suite account doing it under that could help, but Marco, what do you say?

Marco: I always tell people to pay Google as part of the process. It's in the black book. It's in the done for you users guide. That's what's recommended. Go pay Google and you get rewarded. Now, whether directly, indirectly, how ever it is that it happens, Google stops seeing you as a leech and starts seeing you as a paying client. This is just my theory so that when time comes for the bot to look through everything, the first thing that it's going to look at is are we going to be messing with a customer, with a paying client, or are we going to be messing with a leech.

I think they'd rather mess with a leech than a paying client, push comes to shove, and then they might come back and start looking at other things. It's not something that I know for sure because I don't work for Google but it's something that we've seen time after time. That the more that we get into Google, the more we pay Google ads, YouTube ads, inside Google, extra drive space. They have your credit card on file. They see everything and so that seems to work really well. You don't even have to create that for us. We can create the Google stack with the Gmail account and you can just make yourself whatever your G-Suite account is the owner of that drive stack.

I mean, you don't even have to go through all that.

Bradley: To clarify that for Jeff, what Marco was saying was for example, you could purchase a done for you drive stack from us and then once you get it delivered, once we deliver it to you, then you could have your G-Suite account. You add your G-Suite account as a manager and then assign ownership to it. I'm thinking of GMB stuff but it's pretty much the same process. You would give editing permissions to your G-Suite account and then you could assign ownership to that as well so that your G-Suite account takes ownership of it and it's not the free Google account anymore at that point.

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How Would You Use A Google Stack For An ECommerce Site?

It's not something that you have to provide on the front end, is what we're saying. Okay. Alright, so thanks Marco. Armand, it's been a while since you've posted. What's up Armand. He says, “What's up you awesome ass dudes. Love you guys. We should all get married. Anyway, question: how would you use a Google stack for an eCommerce site?” That's a good question for Marco. I can't answer it because I just don't do eComm, and number two is, “Are Google stacks as effective as they were years ago?” I can answer that one but first Marco start with the eCommerce. Can you provide any insight?

Marco: Yeah, absolutely. People shouldn't get boxed in. We talk a lot about local but that's because most of our people are oriented towards local marketing anyway but we always say this. You're local is only limited by what you want your local to be. If you want your local to be the city or the neighborhood that you're in, that's your local. But what if you make it your city? What if you make it the county or the state, or the US? I don't know if you're in the US Armand.

I'm just guessing that you are, or in the case of eCommerce what if you make it global? The only thing that changes is the way that we create relationships and that's something that's taught inside our YS academy. I'm not going to teach it here. Now, it's not ready yet, but we have something awesome coming up for RYS academy reloaded. It should be ready in the next two, maybe three months, and it's specifically targeted for those people who want to make their local whatever it is that they want it to be. That's what it's going to be geared towards.

If you want to make it your neighborhood, the city, county, state, nation, global. You're going to be able to do it and that's what we're going in the lab and we're going to be working on that.

Are Google Stacks As Effective As They Were Years Ago?

Bradley: You go. Question two, “Are Google stacks as effective as they were years ago?” Yeah, they are Armand. I mean, you got … Here's the thing. There still every bit as effective, it's just there's different signals now that Google's looking for than they were when we first, when Marco really first discovered this. Here, what I'm saying is guys a lot has changed over the last … How long's RYS been out? Three years now?

Marco: In August it'll be four years.

Bradley: Yeah, so it's been just over three years now and so a lot has changed in three years as far as what moves the needle and that kind of stuff. The combination of what Google's looking at overall has changed. We know that drive stack still helped to move the needle. Is it the be all, end all? No, of course not. In some cases it may be, but again those results are not typical. Like, for example, I showed the Virginia SEO, the first drive stack that I ever built which isn't even up to our standards today and it's still outranking other SEO, Virginia SEO companies.

That one is one of those types where I haven't done anything to it and it just ranked and it just has stayed ranked since May of 2015. We're talking 3.5 years now that things been ranked which is crazy, and I haven't done anything to it. But that's, again, results aren't typical. In some cases you will see that but in other cases it's going to require more stuff, additional signals. A lot of variables go into whether or not the drive stack's going to be enough to produce the results you want. Competitiveness, what is your competition.

How many other index pages are there covering, targeting those keywords that you're targeting. All that kind of stuff goes into it. Are they as powerful, as effective as they used to be? Yes. But, you still have to add other things into them and there's a lot … For example, we know that proximity right now is a huge thing which three years ago when RYS was … When Marco first developed the RYS method, that wasn't nearly as important as it is right now.

If you're doing local, I know you're talking about eCommerce, but if you were doing local RYS stacks can be very, very effective to push additional local relevancy as well as topical relevancy and in your case, as an eCommerce site you can use drive stacks to push topical relevancy into, say, category pages for whatever it is that you're selling. I know that there's a lot that can be done with an RYS stack even to eCommerce. Like I said, I don't do eCommerce so I can't really provide any insight on that but yes Google stacks are just as effective as they were a few years ago.

But it's not, it's just only part of the overall pie that you need in order to rank something, in my opinion. Marco, comment on that one as well please?

Marco: Yeah, absolutely. One of the main things that you need with this is entity, right. But people talk about entities and they don't really know what's what. On January 14th at 3:00 pm eastern as part of our charity drive again. Anyone who donates to the charity will get into that webinar and they will get access to the previous two webinars, and Armand if you didn't watch the two previous webinars and if you don't know anything about entities. If you don't have the black book and if you don't have the done for you users guide, and even if you do I suggest that you watch the previous two webinars.

I suggest that you, when we mail our list, that you donate and that you attend the webinar because this is exactly what I'll be getting into. I'll be getting into the differences on whether you're working local or if you're working … Well, not if you're working local. How the entity needs to be treated differently depending on what your local is.

Bradley: That's it. Okay, next is Lorie. What's up Lorie? I haven't seen her in a while. She was a former Mastermind member. She ended up resigning from the Mastermind, or left the Mastermind recently because she took on a job that she'd been looking for, for a long time. Which was really, really awesome. Congratulations on that Lorie. We definitely miss you in the Mastermind, but thanks for stopping by. You're always welcome to come ask questions here. You know that.

Are Your Syndication Networks Set Up So That Every New Post Syndicates Through Them?

Shane's up. He says, “Are your syndication networks set up so that every new post syndicates through them?” Yes Shane. That's the whole point. Yes, absolutely. If you provide the RSS feed, we will connect everything for you so that every time you post a blog post it will syndicate through the network. That's what they're intention is. That's what they're intended to do is syndication networks to syndicate content. It's for content amplification. Okay, that's exactly what they do.

Is It Okay To Set One Of Your Syndication Networks, RYS Stacks & Press Release Orders In Motion Before Launching The HTTPS Version Of The Site?

“Also, I'm working on an HTTPS version of a website for a client that hasn't switched over from the HTTP version yet, but it will soon. Is it okay to set one of your syndication networks, RYS stacks, and press release orders in motion before actually launch?” Yeah, that's fine Shane. Just what I would do is with your order, just include or use the HTTPS version of the URL so that when the products are completed and we deliver them to you, nobody has to go, including you, doesn't have to go back in and edit them to add HTTPS.

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Besides, remember, if it's with WordPress typically you use a plugin like easy SSL or something like that. There's several different types of plugins or HTTPS redirection's another one of them, which will automatically add, will set up a redirect so anybody that's visiting the HTTP version will be forced onto the HTTPS version. Okay, that's normal stuff. There's plugins that do that. You can do that via HT access. If you're using cloud flare you can use what they call page rules.

There's a number of ways to do that and so it really doesn't matter. Even if you had HTTP as the URL in your drive stack, for example, once you go HTTPS everything will be forced onto the HTTPS anyways so it's not that big of a deal. But what I would recommend is that you place your order with the HTTPS version of your URL. Just make sure that the RSS feed is indeed working on HTTPS and has at least one post because an RSS feed will be rejected by IFTTT unless it has an item contained in it.

You need to make sure that, that's available first or else we can't set up your network for you. Okay, but again, I would recommend just going ahead and ordering everything with the HTTPS version of the URL because you're in the process of switching over anyways and so once you do everything will be the way that you want it and it won't have to be edited. Which is a bunch of unnecessary work. Does that make sense?

Adam: Yup.

Is It Okay To Build Citations For The HTTPS Version Even Though It Hasn't Launched Yet?

Bradley: Okay. “Also, is it okay to start building citations?” Yes, for the HTTPS version. Once again, because that's what you're going to be switching to so, yes, absolutely. Go ahead and build citations with the HTTPS version of the URL.

Marco: A word of warning to Shane since you're switching over and I don't know who's doing it for you and I don't know how. When they say that they've done it, go check every version of the non-HTTPS version of the website just to make sure that it was done correctly because sometimes they'll leave one version out and it won't redirect and then everything that we just talked about, you won't get the benefit because, of course, it's not redirecting over to HTTPS.

As long as it's redirected correctly, as long as everything has the correct 301's in place. Whether it's HT access, whatever it is that you're using to redirect, as long as that's right then everything will transfer over to the SSL.

Bradley: Yeah. Yeah, and keep in mind whenever you do that switch, I'm not … I don't know how to, like I'm not a server nerd guys and I don't know CSS and all that stuff. I know that whenever I've done switching from non SSL over to SSL, I've had themes break. I've had style sheets or CSS, or whatever break, and so the sites look all funky and all that kind of stuff. Typically what I do is if I'm switching an existing site … Now, when I build a new site which is rare because I'm just building GMB websites now.

But when I do build a WordPress site, I install WordPress and immediately switch everything to HTTPS and then from that point I start building the site out. But for existing sites what I've always done is just gone to Upwork and found somebody … Go to Upwork and look for SSL implementation or HTTPS or something like that, or WordPress support. CSS, anything, you can look for a number of different keywords or whatever. But find somebody that can go in and clean up any messes that are made from switching over from HTTP to HTTPS because, again, unless you're familiar with all that stuff … I'm not and I don't want to take the time to learn how to do it.

I always just go to Upwork and I usually find somebody that's overseas somewhere and I usually just say, “Look, I'll pay you 50 bucks to go through this WordPress site and get everything.” Usually that's way more, like, and that's because I just offer it. But I know that I've had, in the past, when I didn't have … When I didn't have as much, I didn't have as many resources, I would have people bid on it and I'd get people to say, “Yeah, I'll do it for 20 bucks.”

20 bucks to go through the site and clean up any messes from switching over. That's a no brainer. I mean, again, it would take me hours to research that stuff to figure out what needed to be done or I could just pay somebody 20 bucks or even 50 bucks and it's done and it's done well, and I don't have to worry about it. Shane, that's what I would recommend unless you know what you're doing.

Do You Teach How To Verify GMBs?

Okay. “Outreach nerds, do you teach how to verify GMB's?” No, but we do provide it as a service.

Check out MGYB.co.

Marco: Just so I can really quick to that. Listen, most people who are teaching verification methods are methods that don't usually work.

Bradley: They don't stick.

Marco: No, I mean, you just can't get it or yeah, it doesn't stick. It gets banned right away. Or, those who do know how to verify are keeping it so close to their chest that there's no amount of money available that you could offer for us to teach you how to do it. There's just no way because so many people can do it. Actually so few people can do it correctly, so I mean that's just my two cents on it. Sorry, it's not something that we're going to teach. It's not being taught and it will never be taught as long as I'm a member of Symantic mastery.

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Bradley: Now, because here's the thing guys. You teach something like that, how to do that, and what happens? It gets abused and it gets shut down, and that's the problem. Why would anybody want like … You kill the goose that lays the golden eggs. Why would you want to do that? I mean, think about that guys. It's not that we're trying to keep a strangle hold on GMB verifications. It's not that at all, but when you put that kind of information out publicly it's just like everything else we teach, or anybody teaches.

Not just us but you put a method out there and it ends up getting abused and spammed to death. Which is fine, I get it. That's what we do, but eventually when it's been circulated too much, it ends up getting terminated and it gets overused and it becomes less effective or flat out stops working all together. That's part of the reason why. It seems to me awfully silly to be teaching how to do that because it just gets saturated and gets terminated or shut down by Google.

I would say, no. We're never going to teach that. Alright, guys, looks we are done early. We don't have any other questions, so unless you guys want to like hang out and sing show tunes and shit I think I'm going to wrap it up.

Hernan: I'm just putting the link to Mar and everyone else for that matter, who want to come and test drive the Mastermind. Tomorrow we have a Mastermind webinar, so it will be a good idea if you want to join. If you want to check it out, and also you will be prompt to … Let me show my camera. You will be prompt to complete a form so that we can cover the call. Your 30 minute call with one of the symantic master team.

That's going to be pretty awesome. The link it's under live event over there so go ahead and check it out.

Will A Google Sites' Ability Become Diluted If You Assign A Domain Name To It?

Bradley: Yup. Another question just came in from Wayne. Wayne, what's up buddy. Merry Christmas to you Wayne, by the way. Wayne says, “Curious if you think a Google site's ability is diluted if you give it a domain name.” A custom domain versus keeping it on the Google URL. No, because if … And I've shown this in the Mastermind and I can't assume you've seen all of them though. But, yeah, Google site when you map a custom domain to it, both sites are still live and available online.

In other words, you can still view the site on the Google domain as well as view it on your own custom domain. If you look, the canonical on both versions of it, the canonical is set to the custom domain. You're still benefiting from the Google site, the Google domain because, again, the site is live on both locations. You're just canonicalizing it and Google does this automatically.

It canonicalizes it to the custom domain, so essentially you're just basically pushing the relevancy from the Google domain to it anyways. But both pages will remain indexible, does that make sense? Marco, do you want to comment on that?

Marco: Yeah, this is the wonderful thing about the limitations of Google and Google sites because there's no real, like the CMS is very limited by the content management system and in order for you to continue using, whether it's a mapped domain or the G-Site, you need access to that content management system. Google keeps it live because that's the only way that you can manage the content is through Google CMS.

That's why they add … Wayne, think about it. It's perfect. It canonicalizes up to your domain so you … I don't want to get too deep into what you can do but think of all the opportunities that you have if you have a live Google URL canonicalize up to your own custom domain.

Bradley: That's right.

Marco: Think about that.

Bradley: Think about, I'm not going to reveal it, but just guys think about logically if you've got a Google site and the same exact site on a custom domain and the Google site is canonicalized to the custom domain. Which of those should be your link targets? Not going to answer that, I want you guys to think about it and answer it. You should all know the answer to that. You should use one of those as your link target, your primary link target when you're doing external link building and there's a reason for that.

Anyways, again, that's one of those things. Jim says, “Do you guys not offer a power up on the stacks like it was on the prior site?” Well, yes and no. Jim we, right now we don't have [Dedius' 00:47:45] service in MGYB yet. It's coming, so you can reach out to him directly if needed. Just reach out to him in one of our Facebook groups and you can go direct to him. Eventually we're going to have him in the marketplace.

But he's not there right now. But also, as I've talked about a lot recently, press releases are my primary link building method now. It's not because Deddi is not amazing, he is, but I have access to a shit ton of press releases and I use them all the time and I love press releases for link building and we do offer that in MGYB right now and there's … I think there's probably specials going on right now for the Christmas sale that we have so I would check that out also.

Hernan: Yup, they're on the page over there so I put the link so we have a page with all of the deals that we're running right now for MGYB.

Marco: We have direct access to Deddia because we have him in our slack chat with the rest of the VA's because they're constantly going back and forth. Since he does all of our indexing, by the way, RYS academy reload. That's how we get everything to index as much as possible because Deddia does it. We have direct access to him. Jim, just write to us, [email protected] and we'll take care of you.

Bradley: There you go. Yeah, that's why we need to get that page up sooner than later. Alright guys, I'm wrapping it up. I've got work to do so we'll see you all next week. By the way Mastermind webinar tomorrow guys, if you want to join the Mastermind one dollar trial, now would be a good time so we're going to have a good webinar tomorrow. Thanks everybody for hanging out. We'll see you all tomorrow.

Hernan: Thank you guys. See you.

Marco: Bye everyone.

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