Weekly SEO Q&A – Hump Day Hangouts – Episode 64

By April



Click on the video above to watch Episode 64 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: Hey. All right. Hey everybody, how is it going? Welcome to episode 64 of Hump Day Hangouts. Today is the 27th of January, and let's go down the list as usual. Chris, how's it going?

Chris: Yeah, I'm … [Hi 00:00:13], guys. How are you doing?

Adam: You get Hernan. Hernan's a little noisy today. How's it going?

Hernan: Yeah. Sorry guys, I'm abroad, I'm travelling, so anyways, I didn't want to miss, I even got my Semantic Mastery T-shirt over here, so it's good to be here.

Bradley: Nice.

Adam: Nice. Nice. Marco, how is it going, man?

Marco: Hey, everybody. What's up? I finally have good internet, so I'm here.

Adam: Awesome.

Bradley: You got faster mice. The wheels are [run- 00:00:36] spinning faster now, right?

Marco: Right.

Adam: Bradley, last but not least. How's it going?

Bradley: Good, man. I'm glad to be here.

Adam: Good [deal 00:00:46]. Well, I'll just go through the announcements real quick. Today I want to let everybody know, we announced it a couple weeks ago and we've brought it up but … The price on the Mastermind membership is going up after the Hump Day Hangout today; so you'll have a little bit of time while we configure things, but if you're interested in joining the Mastermind, I highly suggest you do so now. It's going up by $100 here in just a couple hours, so I'm going to pop that link in there, and for announcements that's all I have today. Does anybody else have anything they wanted to share?

Bradley: No, other than I'm going to be calling kind of like an emergency Mastermind session for tomorrow. Tomorrow's not our Mastermind webinar, but I'm going to call one anyways at 4pm. It will be short. Just kind of an announcement, some new project that we're going to be introducing to the Mastermind, that we're looking for volunteers for help, to be part of it, to actually be part of the project. I think it's going to be really interesting. We're bringing on potentially a partner that's going to help us set up some campaigns and things that … We're going to need some volunteers from the Mastermind that want to participate; and there are going to be some benefits for participating as well; and so I'm going to be calling that for any Mastermind members that are happening to be watching Hump Day Hangouts today. That's going to be kind of just an impromptu Mastermind set up for tomorrow at 4pm.

Anybody that can't attend, that's in the Mastermind, that's okay. The replay will be made available and we're still going to be taking volunteers afterwards; but we're just going to try to check the excitement level, because I'm pretty excited about that. That was really the only other announcement that I could think of; so we're good?

Adam: Outstanding. Yeah. Let's get to it.

Bradley: All right. We got some questions. Let me grab the screen and we'll jump right on it. Okay. You guys should be seeing my screen, correct?

Hernan: Me no.

Hernan: Yep.

Building Additional Tiers into an Existing 3-Tier Network via IFTTT

Bradley: All right. Okay. Tim, I'd suppose it's Tim, says, “Hey, guys. I'm currently still building my IFTTT networks myself … ” Oh, God bless you, Tim. He says, “My VA isn't fully trained yet, and as you know building a multi-tiered network is very time-consuming.” Yes, it is. “I was wondering if building 3 additional tier 2 rings is actually worth the effort or time if you're not planning on powering up those with GSA or FCS.” It is, Tim, it's worth the time, especially if it's for YouTube.

If you're doing video syndication networks, it's still very valuable. Like, I don't do YouTube syndication networks now, unless they're full 2 tier networks. Like it's just, that's just it. If I'm going to add a network to a YouTube channel, it's a full 2-tier network. If it's a money site for a blog syndication, then now I wouldn't do it, just because I don't typically use tiered networks for blog syndication. I mentioned that dozens of times; but just because it's too much management, I just do a tier 1 branded network, and empower the hell out of that, so it's entirely up … My suggestion is: If it's a YouTube network or a video syndication network, yes, you should still do the full 2-tier network, but if it's not, if it's just a blog syndication network, then just stick with tier 1, the branded ring.

“I'm not doubting that they'd still have positive effect on your money site,” which might have answered my question right there, “but I'm just wondering if these 3 additional tier 2 rings are actually worth my time or if a properly built tier 1 network should be enough in my case; and if you think additional tiers are absolutely worth it, even if you're not going to power them up, I'd like to know why that's the case, in your opinion. Thanks in advance.”

This Stuff Works

Okay, Tim, well, the other part of that, then, is, if indeed it is for blog syndication, and you're only doing it for one site, like for example if you're not an agency or you're not an SEO consultant where you're managing multiple properties, then I would still do it. Because if you've only got one property like one website that you're trying to rank, it will help as long as you follow the instructions and set up related content triggers for your tier 2 networks, that kind of thing.

Because over time, those are going to become very powerful, even if you don't boost them by building additional links to them; in part because those related content triggers are going to be feeding your tier 2 networks with related relevant content for … Hopefully from authority content sources or at least content sources that are topically relevant and have some sort of authority and potentially social activity as well. That activity on your tier 2 networks alone, the consistency, the repeated activity with topically relevant content is going to make those tier 2 networks more powerful, which will in turn juice up your tier 1 network and eventually your money site.

Marco: I was going to add that the key word in this whole thing is “enough,” because we get asked time and again “How many rings are enough to rank,” and our standard answer is: “As many as it takes,” right? He needs to try it out and just keep adding rings until he overpowers the competition.

Bradley: Yeah. However, with blogs, though, you don't want to … With blog syndication, I wouldn't add any more rings than just tier 2. Like for example, I would have your branded tier 1 network and then your 3 tier 2 rings, and then I would stop at that for blog syndication. For video syndication, you can stack as many networks as you'd like; but, yeah, I mean, again, Tim, it totally depends like … My standard answer for any SEO question is, “It depends,” so it depends on your specific situation.

With the limited information I have, it seems like you only got one site. If that's the case, I would go ahead and still build the second tier; but only if you're willing to put in, to set them up properly with related content triggers at tier 2. Because if you're not doing that, you're leaving yourself open with a pretty obvious footprint, and that could cause you damage. Not initially, it wouldn't happen right away, but over time it could, if you continually posted to your full 2-tier network without any additional content triggers on tier 2, it could cause you issues down the road. That's critical. If you're going to use the full 2-tier networks, you just got to make sure that you … For blog syndication, you just got to make sure that you follow the training for long-term success, so …

Using Alternion, Dipity and Other Livestream Platforms When Building Networks

Jamina, maybe? I'm hoping I'm pronouncing that right. Says, “Hello, guys. When building your networks, do you still use Alternion, Dipity, or any of the livestream platforms? You've created accounts with these platforms in the course, but I don't think I've ever heard you speak of them or anyone ask a question about them. I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Okay, for the first question, “Do we use them?” Yes, we still use them. Dipity, though, Alternion is kind of buggy. Well, a lot of those live stream sites are buggy, by the way. We still absolutely use them. Dipity, however, that has changed since the original training, and I could have sworn I put an update video in the update section about it, about how that's optional now. It's up to you whether you want to use it or not, because Dipity has changed to where it will only allow so many posts without having a paid account, like a free account is limited now.

It used to be where it didn't used to be that way. When we created the training, Dipity would allow you to have a free account, and you could just continually post to the “timeline,” they call it, but now it's like it will only allow so many posts, and then it just stops working unless you upgrade to a paid account; so my recommendation is either skip it or just know that you're using it as kind of like another hub to just tie all of your accounts together, because the posting is eventually going to stop to it unless you upgrade to a paid account, so it's optional.

Alternion is absolutely, we still use it; but, again, it's buggy as well. That's one of those sites that, it's up and it's down. As far as the other ones, Paper.li is a strange site. It works well, it's a powerful site, but it's a strange site; but RebelMouse, hands down, use it. Flavors.me, we use that; so the live stream sites are still valid. We still build them when we build out networks for our clients or for customers.

Hernan: Kuratur is really good as well. I really like that platform.

Bradley: Yeah. Yeah. With a K. Kuratur with a K.

Hernan: Kuratur.

Using Spliced Feeds More than Once

Bradley: “I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Yeah, that's, there's apparently some confusion with that. It seems to be more of a recent confusion than it used to be. What I talk about with spliced feeds is not to use spliced feeds when you're triggering your IFTTT networks. You can splice feeds to push to your live stream sites if you'd like, but what I'm talking about is, do not use splice feeds to trigger tier 2 networks if you're doing blog syndication, and the reason why is because if you're splicing feeds together from other content sources, and there's not an attribution link coded into those other content sources' RSS feed, then you could be plagiarizing content, and you could be, like literally, copyright infringement.

We've had it to where some people have done that, and there was no attribution link in the RSS feed, and they got cease and desist orders from the content sources, and that's because they weren't properly attributing the sources; and so when you splice feeds together, you're not able to attribute the source if any of the feeds contain content that don't have attribution links already coded in. Most RSS feeds do nowadays, but some still do not, and the ones that do not require you to code in your own attribution link back to the content source, which you can accomplish in the IFTTT triggers when you're setting up the recipe.

That's why I say you have to check each content source, related content source, that you're going to use. You have to check the RSS feeds individually and see if they contain an attribution link. Then you could splice them if they all do, but if any of them do not, then you cannot. Do not splice it, because then you'll be plagiarizing content, so, or using copyrighted content, so I recommend that you don't use spliced feeds to trigger your networks. Just to keep it simple. Okay?

Marco: Also-

Bradley: If you're going to splice the … I'm sorry, go ahead, Marco.

Marco: If the feed has a Getty image and you use it without their permission, they're going to sue you …

Bradley: Yep. That's true.

Marco: … so you can get into a lot of trouble. You have to know what you're doing.

Bradley: Yeah. The other part of that is, if … Where we talk about using spliced feeds is in the Advanced RSS Academy, which is kind of like something else that you can do after all your networks have been built that can give you additional, build some additional authority, get some additional reach, push a little bit more, build some additional backlinks, and you can splice feeds there. You're free to do that, because then all you're doing is submitting RSS feeds to directories and aggregators, RSS directories and aggregators, so that's fine. Again, the confusion usually comes up where somebody says, where they start to combine the advanced RSS Academy training with IFTTT SEO Academy and … Don't. Keep those separate, because they're 2 different methods, 2 different purposes for using feeds. Okay? One of our other students has had serious issues with that, too, so …

Posting from Money Site as Trigger in IFTTT As Oppossed to Using RSS Feeds

“Because using spliced feeds were mentioned in the course.” Yes, they were, but they should have been mentioned only in the advanced RSS training. “Also can we use posting from our main website as a trigger in IFTTT instead of using RSS feeds?” I'm assuming what you're saying is, can you connect like your main WordPress site, your self-hosted WordPress site, as a channel in IFTTT and post, create recipes, if WordPress then whatever. Yes, you can do that. However, that, first of all, if you do that you can only activate one WordPress channel in IFTTT. In an IFTTT account. That was hard to pronounce. You can only have one active channel per IFTTT account, so if you activate your self-hosted WordPress blog as the WordPress channel, then now you cannot activate a wordpress.com blog; so, first of all, you lose that.

Second of all, a lot of the times self-hosted WordPress blogs have connection issues with IFTTT because of various plugins. Sometimes it's the theme and compatibility. Okay? That will oftentimes give you problems. It won't post correctly. That's another reason why we don't do it. You can, but trust me, the reason why we use the RSS feed recipes was because that was the one that worked the best, it was the easiest to set up, and it didn't cause issues, as well as it allows us to still use a wordpress.com blog in that tier 1 syndication, because the channel isn't being taken up by our money site, which could have fed the networks via RSS anyways. If that makes sense.

This Stuff Works

Again, the reason we have the recipes the way that we do is because we tested this. I've been using IFTTT now for about 4 years, and trust me, that's been tested and proven. Don't get me wrong; you're free to set up any recipes you want. We're not saying ours are the best. You can do it, get as creative as you want, test it, play with it, do whatever you want, guys. We're just giving you the template that we use through all the testing that we've done, because it works consistently and well. Okay?

Missing Livestream Accounts in IFTTT Channels

Okay. Paul says, “Hi, guys. My question is about the IFTTT live stream accounts.” It looks like we got 2 of those today. That's odd. We've gone months with no questions, all of a sudden we get 2 in one day. “Did we lose Flavors.me and Paper.li to be able to connect the other accounts/links to for free? Paper.li, if you pay, you can connect 5 accounts. Haven't opened any of the live streams for new networks in a while and some of the accounts have changed their platform.” Not that I'm aware of, Paul. I mean, I'm not aware of them changing. Flavors.me, as far as I know, we're still using them. I haven't actually built a site network myself in months because we have VA. Is it, [do that 00:14:40]? … Does anybody know for sure?

Hernan: Yeah, I did, for a new project that I'm working on, and I think it was last week, and it was working perfectly well, Flavors.me, so I don't know.

Bradley: Good, because that was one of my favorite ones. I like that site a lot for live stream stuff because the layout is really nice, especially for YouTube stuff, so … As far as I know, Paul, no. Paper.li, that's a tricky site to set up anyways. Honestly, like if I had to build a network on my own, I'd skip that. I've got VAs that do it, so I tell them, “Do it,” because I don't have to do it, and it's frustrating setting that site up, because it's kind of tricky to set up, so again, if it were me and I had to build it, I'd skip it, but since I get somebody, I pay somebody else to do it, and I tell him to make sure it's done, so …

Guys, I'm a big fan of the easy. You know what I mean? When it comes to, like, if I have to do these manually myself, there are accounts that I skip because they're just too much of a pain in the ass to worry about, and there are so many other good accounts that work that I run with what works well, you know what I mean, and skip the other ones. If it came down to it.

Number of Standard Tweets to be Considered by Google as Authoritative

Damon says, “How many tweets is standard before Google considers your Twitter account an authority? I've heard 3000 to 5000, but I'm going to start testing. Do you know of a good automated retweet tool?” Yeah, IFTTT. That's what we use, right? Marco, you want to chime in on this?

Marco: Twitter SEO Academy.

Bradley: Yeah, but the retweet tool that we use is IFTTT, correct?

Marco: Yeah, yeah. We shoot everything through IFTTT.

Bradley: Yeah. As far as-

Marco: Actually, if … See, I'm not really getting this, because if he's asking about getting retweets, then hands down Twitter SEO Academy will show you how to get retweets and how to retweet other people's content.

Bradley: Right.

Marco: I mean, everything is in there, everything. It's, all you have to do is hook it up to IFTTT, set up the recipes, the recipes are given to you, and it just goes on auto, and it's just awesome.

Bradley: Yeah. As far as how many tweets does it take for Google considers your account an authority, I don't know. Because I've taken some new Twitter accounts and within … By setting up the automated retweet recipes that are in Twitter SEO Academy, I've been able to get … I don't know what your definition is of an authority, but I've been able to get a new Twitter account out of the sandbox and build over 1000 followers, that were relevant followers, within about 10 days' time, and the auto retweets will sometimes tweet 20,000 tweets in a 10-day time span, but it's out in the sandbox, and it's got relevant followers, there's activity. Like the notification bar is lit up with people favoriting, retweeting, and commenting. You know what I mean?

I'm not sure what the number is exactly, because usually when I do it I just set them up via the training from Twitter SEO Academy, and just let it run on an autopilot, and then it does what I need it to do, so I'm sorry I don't have any more information. If Dr. Gary was on, he'd probably have the exact answer for you, because he's the one that … He's our Twitter nerd.

Marco: I also think that the more spam that the niche is, the more difficult it is to get it out of the sandbox and to kind of get authority or get a foothold in that niche, simply because of the keywords that you're using, it's even harder to get out of the sandbox, and that's … Some of them are really tough; so on this one, again, it's going to depend on the niche, probably.

Bradley: The reputation of the niche.

Marco: Yeah.

Using Duplicate Content Written Across Web 2.0s that Point to the Money Site via IFTTT

Bradley: Yeah. Okay, Dana says, “Can we use duplicate written content across all of our web 2.0s that point to the money sites, or should each web 2.0 have some sort of spinning or re-writing involved?” No, Dana, not the way that we teach with when you're doing content syndication from your center, your main money site, you're syndicating the exact copy of the content with an attribution link. You're citing the source, which is how it's … That's how you're supposed to do it. Like, for example, if you do a press release, you don't spin the press release before it goes to every media site that picks it up and republishes it, do you? No. There's no spinning. There's no re-writing. It's the same piece of content that gets distributed, picked up and distributed, to 250 to 400 different media sites with a link back to the original distribution point, and that's proper attribution.

That's how you cite the source, and so there's no way for us to … Nor would we want to spin or rewrite, because that's getting … That's spammy SEO shit that everybody does and has been doing for years, and what we do is, it makes it easy, first of all, but number 2, we're just distributing content word for word from our point of origin, Ground Zero, right, which is our money site or a YouTube channel, for that matter, but let's say we're doing blog syndication, we're syndicating the exact blog post across branded properties so they're extensions of our brand and they're the exact same content. Nothing's changed; and there's an attribution link saying, “This post was originally posted on” and it points back to our money site, so we're citing the original source.

We don't want to spin it. We don't want to rewrite it. We want it to be the exact, because all we're doing is sharing our own content to our own social properties and web 2.0 properties. Right? We're saying, “Hey, this is our content. Yes, it's the same post. By the way, give the credit to this post over here,” which links back to our money site. Right? Make it easy, and it works really, really well, and that's … We're not trying to hide anything here, guys. We're claiming it. That's why we interlink everything the way we do. We have consistent theming or branding across all of the properties. We link everything together. We link them back to the money site. We're saying, “Hey, this is us. This is us over here and over here and over here, and this is all us. This is all me,” so we're not, that's not … It's like a lot of the stuff, people would try to hide their footprint. In this case, we're claiming our footprint. We're saying, “This is us,” so …

Is it Recommended to Build Secondary Tier 1 or Tier 2 Networks Around a YouTube Channel?

Ed says, “Hey, guys. Bradley, when you build secondary tier 1 networks around YouTube channels, should we, or is it advisable to build secondary tier 2 networks to support the secondary tier 1s, or would that be a waste of time, since the same network already has 3 primary tier 2 networks in the ring?” No, Ed, for video syndication, yeah, you can juice it up. Like what I do is, we've got networks where I've got as many as 8 full 2-tier networks connected to one YouTube channel. I could take it further than that; I just haven't. I think the most I've ever done was 8. Essentially, that's 3 or 8 full 2-tier rings, right; and so let's just consider, let's just say that for a minute, like that's essentially 4 or 8 tier 1 rings, right, and then there's 3 tier 2 rings per tier 1 ring, so that's 24 tier 2 rings. Now, think about that. If you do the math, it's insane.

That's why I love YouTube syndication for these networks. Because you don't have to worry about footprints or anything. It's strictly about getting the embeds, and as long as you're not distributing the description from the videos, you don't have to worry about it causing any problems. As long as all you're doing is posting the embed code and a link back to the channel, you're good to go; but if you think about that, with like 8 full 2-tier networks would be 8 tier 1s and 24 tier 2s, which comes out to be 32 rings. Let's just use a conservative number of 20 properties per ring: That's 640 web properties.

This Stuff Works

That's a lot that you can get, and it's very, very, powerful that way; so no, Ed, you don't have to worry about … I mean, I would suggest, yes, adding tier 2 rings to each individual tier 1. Okay? For YouTube, that is.

Marco: Hey, Bradley?

Bradley: Yes.

Marco: Dr. Gary just reached out to me and answered to, what was it, Damon's question on how many.

Bradley: Okay.

Marco: We have a persona with almost 60,000 tweets who has gained 2,000 followers, a bunch of retweets and likes and is on a bunch of lists; but the niche is SEO and internet marketing, and he's considered an authority. I mean, he gets a whole bunch of people following him that are themselves authorities, but it took a whole lot for him to become an authority. However, when Edward Snowden posted his first tweet in Twitter, he automatically became an authority, so it's entirely dependent on the niche, on the person, on the following, on how important it is, I would also say.

Bradley: It's variable, is what you're saying.

Marco: Yeah, of course. It is.

Bugs and Issues with Using Blog.com in IFTTT Networks

Bradley: Okay. “Is there a problem with Blog.com not connecting as a WordPress site with IFTTT?” There's always a problem with Blog.com. It's another one of those really buggy sites. When it works, it works. We use it some, but more often than not Blog is not working correctly. Okay? Just so you know. More often than not, Blog.com, it does not work correctly, so like I tell our network builders, if it's working when you go to build a network, then add it to the network.

If it's not working, skip it. Don't waste any time on it, because it's such a buggy site. Even if you do get it built, and it works, like when you're building your network, again, more often than not, it's going to be down, so when you're posting to your money site or your YouTube channel or whatever, it's not going to syndicate to Blog, because Blog.com is down; and so that's why I said, if it's available when I'm building the networks or when I'm having networks built, whatever. Go ahead and add it; but if it's not, skip it. Move on. Because it's going to be a waste of time. Okay?

He says he's tried to connect the channel, “I keep getting an error message. All my settings at Blog.com are correct as shown as shown in the training. Please advise, thank you.” Yeah, I don't know what to tell you. If it's not working, it's not working. Just skip it. Move on. Don't worry about it. It's not that important. There's other properties that do work consistently, you stick with those. Okay? I haven't heard of it not working like not being able to connected at all, though, Ed, but like I said, you got other things to worry about to not spend a lot of time wasted on one property that's going to be down more often than it's up. Okay?

Dan says, “Does there come a time” … By the way, just so you know, Ed, if you're doing, I guess if it's for YouTube syndication, then Weebly wouldn't be a good option, but if you're doing blog syndication like syndicating from a money site or a blog, add Weebly into it, because Weebly is stable as hell. That's a great site, but it just doesn't work for video syndication. It works great for blog syndication, though. Right?

Okay, well, hold on. By the way, I haven't tested this. I still think it strips the video out, though, but I was going to say, Ed, you might be able to set up Weebly as a secondary, like a tier 2. You could still set it up within a tier 1 ring, but you could have like the RSS feed from Blogger or Tumblr or something feed Weebly, so you just use the RSS 2 recipe, but you just use Weebly as the channel, as the trigger; or, excuse me, as the action channel, and use like either Blog or Tumblr or wordpress.com as a trigger. You could try that and see if it still publishes the video. I don't think it does. I think it still strips the video out. Does anybody on here know that for sure? Hernan, would you know?

Hernan: No, I am not entirely sure, Bradley. I've heard [about it 00:26:27].

Bradley: Yeah, I think if you use Weebly as a secondary link, it's still, and you use … It's fed or triggered by RSS. I think it still strips the video, but you could still get that link built back to that, the Blog, Blogger, Tumblr or wordpress.com page, were the biggest hits.

Chris: I had it running on a customer's RSS feed where replacing [their lead 00:26:51] … Well, the code replaced it, the YouTube embed code replaced it just to have the link, and that was syndicated out to Weebly. Resolved problem.

Bradley: Okay. That's what I thought it did, but you still get the link, so it's still valuable for that. You just don't get the embed.

Chris: Yeah, but I changed it on the RSS feed level, not on their end.

Bradley: Right. Well, I'm saying like, but, that's because you did something custom there, right?
Chris: Yeah, I …

This Stuff Works

Male: Yeah.

Bradley: You hacked it.

Chris: Yeah, pretty much.

When to Stop Investing in Optimizing Videos That Didn't Rank?

Bradley: We got to keep it simple here, Chris. Come on, buddy. If everybody wants to know how to do it, email Chris at … No, I'm kidding. All right. Dan says, “Does there come a time where you stop throwing good money after bad at videos that are still ranking on page 2 and 3? I have customers that are paying me $300 per month to rank videos and have done everything from optimizing videos using silos as taught, set up a branded tier 1, and 3 tier 2 networks around the channel, tried SAPE links, with one actually decreased rankings, purchased multiple contextual link packages pointing at tier 1 branded networks, retweets, blogs.” Okay. The whole kitchen sink, in other words. “Between the time and money being spent, I'm losing and just want to know if there's a time to throw in the towel or is there still hope?” Yeah, go back and … Look, Dan, like I know this is probably not what you're going to want to hear, but there are some keywords that you're just not going to be able to rank videos for. Period.

That happens from time to time, and so that's oftentimes why I don't … That's why I don't promise video rankings unless I've tested it, so like when I'm speaking to potentially a new client or one of the video production companies comes to me and says, “I've got another client here that they want to rank,” I ask him, “What keywords would you like to rank for?” Then I do some research and then I get back to him and say, “Okay, here's the keywords that I can rank you for.” I don't say, “Okay, yes, I can rank you for this keyword that, whatever you want,” so Dan, what I'm saying is, there are some keywords that you're just going to … You could probably still get them the rank with a lot more effort, but if it's not worth it, then I would go back to the drawing board as far as keywords, try to find some related keywords that would rank better. Try some of the adjacent areas, like what we've talked about before, instead of going after like for …

I don't know what specifically, what you're trying to rank for, Dan, and I'm not asking you to tell me, but I'm saying if you're going after a particularly tough keyword in, let's say, a major metropolitan area, and you're using that city name, that's going to be damn difficult. Doesn't mean you can't do it, but it's going to be difficult; so you could do multiple videos targeting the suburbs or the boroughs or whatever, and use those to generate traffic. It's not the main city keyword, but it could be some ancillary areas, some adjacent areas that could start generating traffic; so like I said, that's what I don't …

There's some keywords that you just can't rank for; or you can, but it's the amount of effort required isn't worth it, especially for $300 a month; so I would go back and look at what other options you have to target other keywords that would be easier that still have value, or, again, target some other areas that are close by adjacent that you could use, to have cumulative effect would still generate traffic and leads.

Marco: If I can jump in on this.

Bradley: Please.

Marco: Because I'm reading this, and when he says the rankings actually decreased, my question would be, when the rankings decreased, did he do anything to the videos while they were doing the [do 00:30:27]? Because if they were dancing and he hit them, then I just posted the link to the Google Dance blog that he should take a really good look at, so that he has an idea of when he should just do the normal thing, when he can hit it more, and when he needs to just leave it alone.

Bradley: Yeah, and just wait. Yeah. Yeah, I mean, Dan, I've had some videos that I almost gave up on too, or that … Well, to be honest with you, there's some videos that I did give up on doing anything else to, because they didn't rank within … Typically, if I'm going to provide SEO as a service, ranking videos as a service, I'll say it can take me as much as 30 days, and I usually get them ranked by then, but sometimes I've had some that I had to fight, like what you're talking about here, Dan, and I'd spend 2 months, 10 weeks even, trying to rank the damn things, and they wouldn't rank, and I'd give up on them and move on to something else, and then 3, 4 months later, boom, it's ranked. Like literally. I just left it alone, and it just took time, and then it ranked. I know that doesn't make your client any happier, especially when they've been paying you for it, but that's why I said I would move on to some other method or some other keywords, or even some other areas, and do multiple.

Like instead of saying, “Okay, I'm going to rank you for 1 video for this 1 keyword in this one city,” say, “Okay, for the same price, because I was unsuccessful, I'll rank 4 videos for you in these 4 areas, or 4 videos for you in the same area but targeting 4 different keywords.” Does that makes sense? I don't mind doing that, guys. If I can get away with charging somebody for just 1 video and I can get it ranked for them, great; but if I can't, I don't mind going after some of the easier to style keywords or areas and doing a couple or 3, even 4 videos for them for the same price to make up for the fact that I couldn't do the original. I don't really care, because it's not that much more work. The video is already done. You just got to change the video around a little bit, the file a little bit, or live stream it each time, something like that, which is what I would do anyways.

To me, I just want to make sure the client is ultimately happy, and sometimes if I can't get that main keyword, I'll do that. I'll cut him a deal. I'll say, “Hey, look, unfortunately I was unable … Look, SEO's not an exact science.” That's why I don't promise them that. I'd say, “I'm going to try my best. If you're not happy, you can cancel payments. I'm not saying I'm giving you a refund, but that you can cancel payments, you don't have to continue paying me; or I can target some other keywords and some other areas, and you know what? Instead of just doing 1 video, I'll do 3 for you. How's that sound?” That's what I do.

What is POFU?

Bradley: “What is POFU?” You want to answer that one?

Marco: Cue a gambler video.

Bradley: Yeah, the … Do we have the video URL?

Adam: Yeah, let me grab it real quick. Somebody posted it or … Oh, no, it was the picture, but I'll bring it up.

Bradley: It's the Position of FU, Kevin.

Adam: Kids, this is not safe for work, so if you don't want to hear that language, then don't-

Marco: The man has shown his back. Look at that. What's your position?

Bradley: If you guys don't have any … Yeah, hold on. Nobody can see that. Do that again,

Hernan: Do that again, because I didn't [see it 00:33:35].

Hernan: Oh, okay. There you go.

Bradley: It says, “What's your position? You want to be in the position of FU.” If you guys are, if you're easily offended, don't watch the link that we're going to drop, okay; but if you're easily offended, you probably shouldn't be on this webinar with us anyways.

Income Streams of Semantic Mastery Senior Partners

Florian. Florian says, “You guys seem short on questions today.” Well, then jump on in, buddy. Here's one. “If you exclude all the income you get from Semantic Mastery, what are the main streams of revenue for each of you? Client? Paper lead? Rank and Rent? Affiliate? Video? Partnership? With the percentage of each on your income stream.” Ooh. I'd actually … To be honest, I don't do my own accounting. I have an accountant that does it for me, so I couldn't give you like percentages. I can give you some ballpark numbers. “Most of us know Bradley and Hernan's income streams, but Marco, Adam, and Chris, you are more ‘mysterious' about that.” Yeah, even I don't know that.

Bradley: You guys want to chime in?

Adam: Tightly guarded secret.

Bradley: Yeah.

Adam: Yeah, go ahead if anybody else wants to swing first.

Marco: If I can jump in, because, again, I'm like Bradley, I don't do my own accounting. I have people that do that, and so, but Semantic Mastery is more like it's fun. It's not work. It's not my main stream of income. We're starting up, and we haven't even been on a year, right? Doing just regularly with our Mastermind and all that. As far as percentages, my biggest income generator is consultation work. I mean, I get, I don't know how many times what I get from Semantic Mastery through just consultation. I do some partnerships, and I still have some clients that I've had for a long time, and I am not taking on any new clients, so I mean that's pretty much where I am right now. I do have other stuff that I do, but that's outside of the internet marketing realm or out of the online world, because I do have some brick and mortar stuff that I do. Those are my income stream.

Bradley: Cool. How about Chris? Chris is in the escort industry. At least he used to be. Do you still-

Chris: Not anymore.

Bradley: Not anymore.

Adam: Well, not from a business angle.

Bradley: Yeah. Yeah. Right. He's still in the escort industry, but that's purely pleasure.

Bradley: Yeah, me, I do … I still have a bunch of clients. I got rid of a lot of them recently, because Semantic Mastery income is about half of my income now, to be honest with you, because I've started streamlining my business, my local client consulting business, because clients are a pain in the ass. I mean, let's just face it. I've got some clients that I've had for several years, many years now that … There are good clients, don't get me wrong. I have some good clients that are easy to work with, and so those are the ones that I kept. I got rid of pretty much all of my pain in the ass clients, though, over the last like 6 months, so I still have a pretty substantial income from client work, and then I have my lead gen business. Pay-per-lead is only a small portion of that, though.

A lot of my lead gen business is on a revenue share model, which is where I only get paid for leads that close into actual jobs, because you guys know I do a lot of contractor-type stuff, and then I get a percentage of the contract job. It depends on the agreement that I have with each contractor, but sometimes it's a percentage of the overall contract, sometimes it's a percentage of the profit from the contract, so that's revenue minus expenses and labor, right, and then whatever's left. The net, I'd get a percentage of that, so it just depends on the industry, like which contractor it is and which agreement I have, but the majority of my lead gen money is from revenue share, which I think is the best model, but the only problem with that is, it's very difficult to generate or to develop that kind of a relationship with contractors that are … Especially contractors that are trustworthy, because it takes a long time to sift through all the shitty ones, which are a lot, to find ones that we're going to be honest about it.

I mean, you have to have that level of integrity or honesty or it just doesn't work, because they could lie to you, unless you're actually outreaching to leads and following up and finding out if jobs closed and that kind of thing; and I didn't want to do that, so, but … My income outside of Semantic Mastery is split between client work and lead gen work. I've got a little bit of affiliate income, but it's very little because affiliate is not something I had done until recently. I started doing more affiliate stuff recently, and so I've started generating some affiliate income as well on the side, but I don't have a lot of time for that. If I did, I'd do more of it, so …

Adam: Yeah, and that's where I will hop in, Florian. I'm not going to dodge this. I was just thinking. It's funny, because when we got together, and we all met each other, for me, most of mine … I'll just say a bigger part of mine is affiliate, and then meeting Bradley and seeing how he did lead gen and things like that, that's become a growing part of what I do on the side, as well as I had done partnership, but it wasn't … It was lead gen, but a lead gen partnership is kind of a weird setup, and now I've moved more into trying to get things set up in the long term for lead gen on my own, but then I also kind of have a weird background, so I'm moving out of that. I basically do no client work anymore, but I'm still open for stuff based upon my previous life where I built lasers and stuff like that.

Bradley: Nice.

Hernan: I've just fired my last client today, so I'm happy about it.

Bradley: Did you really?

Hernan: Yeah.

Bradley: Well, congratulations, man. I would have had a beer ready if I had known that.

Hernan: Yeah. We should have had one when we meet, when we next meet … Yeah, I'm all about affiliating my own projects right now, in Semantic Mastery, so … Yeah. I'm happy about it.

Bradley: That's great, man. Congratulations. That must be a good feeling when you get to fire your last client, tell him to go suck an egg.

Adam: If you want to. I mean, there's still a lot of money there, so …

Bradley: Yeah. There is.

Adam: … it depends.

Bradley: There is a lot of money in client work. It's just, they're a pain in the … They can be a pain in the ass, guys; so if you find a good client, hold on to them, but be quick to fire and slow to hire, like or … You know what I mean? Like in other words if you … Especially in the proposal period, guys, if you're finding resistance and difficulty pitching a client or with the … Like let's say you got past the pitch and now you're presenting a proposal to a potential client and there's any sort of … Guys, trust your gut. If there's any sort of resistance or you feel like there's some sort of negativity there, or that it's going to be an issue, guys, don't, even when you're trying to start out, and I know you just want that revenue coming in so bad that you're willing to put up with some bullshit just to get it, trust me; you're better off passing it and going to the next person.

Because once a client's a pain in the ass, they're always going to be a pain in the ass, and that doesn't change. They don't magically get better after you've provided them results. All they're going to do once you provided them results is complain about the ongoing costs or that they're not getting even better results. My point is, if you feel like there's going to be any type of problem with a potential client, skip it, move on, find somebody else to pitch. Because, trust me, they never get easier, and once you do find good clients, hold on to them. Keep them happy, because they're the ones that will stay with you for years with very little requirement of additional effort. Just got to maintain for them.

This Stuff Works

Adam: Now, I wanted to say one more thing, too, about this. I can't believe I didn't think about this while I was talking, but this, to me, and this is a blatant push for the Mastermind, but of how we all came together and some of the stuff we've been able to do is based upon us talking to each other and just having that interaction, so if it's not literally the Semantic Mastery Mastermind, I highly encourage you to go out and find others you could talk to and learn from. Because, like I said, doing the lead gen stuff when Bradley told me about how he's doing something that I was like, “Oh, shit. I hadn't even thought about doing it that way.”

Then Daniel also had a question here about verifying leads for revenue sharing. It depends exactly how you're doing it. Bradley's talked about this before, but there's ways you can do it. If you're doing phone calls you can agree upon, using a call tracking system and the length of time on the phone, if you're using clicks, that's obviously easy to track, things like that. That's how you do that. You don't just trust your client to be honest and report numbers back to you.

Bradley: Yeah. Well, it depends on the model, yeah. I mean, like with revenue share, it's a little bit different than … Like in pay-per-lead, it's … Pay-per-lead is actually fairly easy to track, because you can say call durations over 90 seconds, for example, you're going to pay for that cost, for that lead. It depends on what … You have to dial in the window of what is considered a qualifying call; so pay-per-lead is fairly easy to bill. What's difficult is a revenue share. That model is difficult, because it takes a long time. Like I said, I've had a lot of revenue share contractors that I've had that agreement with that have absolutely stolen from me. In other words, they've closed jobs and reported that they hadn't, and then I have found out, through various ways, that they were lying to me, and so I've had to fire them.

Which, to me, is so stupid for a contractor to do that, because they're getting somebody that's funneling leads to them that they're only, we have to pay for leads that have closed, that they've closed, so it's up to them to do the closing, which, on my part, as the lead provider, I'm losing money. Because as long as I'm generating leads I'm doing my job, right?

That's why pay-per-lead is a bit easier, because with pay-per-lead, as long as you're doing your job you're getting paid, because you're generating the leads, which was your job. You're getting paid for each of those leads, whether the client or the contractor closes that job or not. That's up to them. They're still paying for the lead; so with revenue share, I'm putting some risk involved. I'm risking revenue as well, because I'm generating, I'm sending leads to a contractor, and it's up to their capability of closing the sale in order for me to get paid, so if they're shitty at answering the phone, or they're bad salesmen or whatever, then I don't get paid, right; and so it's a real process to work through, sifting through a bunch of bad contractors to find the ones that are good; but when you do find a good relationship, you have a good service provider to service those leads, for a revenue share model, then it can be incredibly lucrative.

Like my top tree service guy is, he's been working with me now for 4 years, he's a Christian man, he's a really, really good dude, I trust him 100%, and it's strictly revenue share, and he pays me 10% of whatever the contract is on jobs; and we've literally closed $47,000 tree removal jobs and he's paid me $4,700. He pays me cash money, by the way, like literally cash money. I freaking love it. Oftentimes, a typical tree job for him is anywhere between $800 to $1,200, so that's $80 to $120 for a typical tree job, and he'll do, during the spring and the summer, dozens of jobs for weeks, so it's very, very lucrative.

Whereas pay-per-lead, I might only make $40 per call or $50 per call or something like that, and I end up not making as much money as I do on the revenue share, but it really just depends. I don't know. Hopefully that was helpful, guys. There's multiple ways to skin a cat. We always talk about that, so you just got to pick something that you're comfortable with and get good at it before trying other stuff.

Keywords with Geo-Modifiers in Tier 1, 2, 3 IFTTT Networks

Okay. Ed says, “If I order one of the link building packages, I'm assuming you guys would need all my various tiers of links, from tier 1, 2, and 3 for all sites in the network, correct? Assuming all 500 to 1,000 keywords for anchors should not have geo modifiers included in them, since I target various areas. Correct? Thanks, guys.” Yeah, Ed. Yes. Just collect all your URLs straight out of your spreadsheets, just the homepage URLs of all your profiles, and send them over when you order. Place them in the order form, I mean.

As far as the keywords, yeah, you want to go with just broad keywords. You don't need geo modifiers. Just go with broad keywords, and I mean you can go real broad with those, too. In fact, we're going to be mixing in generics and doing URL anchors anyways, so, and to be honest with you, that is apparently what stops a lot of people from ordering is because they look at the 500 to 1,000 keywords and they go, “Holy crap, how do I get that,” and they just don't order, so we're going to be making an option to where you don't, you just need to provide like 5 keywords. That's not available yet, is it, Hernan? Like we haven't changed it yet …

Marco: No, it's not.

Bradley: … have we?

Hernan: I'm sorry.

Bradley: Okay, well, soon. Soon we will change that.

Hernan: I don't think it … Yeah.

Bradley: Soon it'll be changed to where you just got to provide like 5 keywords, and then we'll do the rest from there, so …

Hernan: No, yeah, that's not available, but, maybe we can talk about it, and to implement it; but yeah, that's actually a good idea.

Bradley: Yeah, we need to do that, because that's preventing lot of people from ordering, so …

Hernan: Yeah.

Bradley: Because, remember guys, these are generic. That's in part why we don't build links to money sites for you guys. We just won't do it. Okay? There's too much liability there, and we got to make sure that the keywords that you guys submit would be spot on, it would throw off your percentages and everything out, your anchor text percentages, so that's why we only build to tier 1 rings or beyond, because of that reason, and so you want to go with broad keywords. That's all we need. We don't need exact match anything. Okay? Just going from it.

Hernan: Also, remember that we're using at least 75% of generics with your keywords, so we are asking that many keywords for diversity, but there is a good chance that we're not using them all because we are focusing heavily on generics and URL keywords.

When to Know if Your Article is Being Hit by Google's Content Duplication Issue?

Bradley: Yeah. Okay. Kevin says, “If I copy and paste half a news article from another site as a blog post for my site, and I remove the original article's outbound links, plus cite the source of the click here for more information or click here for original article, can my site get hit by Google for duplicate content?” No. It can't, Kevin. Duplicate content only applies for duplicate content on the same site. It does not apply for republishing content onto other sites. Okay? Especially when you have an attribution link, which is what you should have, because you should absolutely cite the source when you're borrowing content from other sites.

Guys, it's only ethical, to begin with, but plus, that's … There's a legal aspect of it too, but ethically you should be citing the source anyways; and no, duplicate content only applies to duplicate content on the same domain. It does not apply to … On other sites. “Should I just add the canonical tag to the click here for original link, to be safe?” Well, you could but then you'd be passing … You technically could do that. For example, like if you're using like [the YOAST 00:48:58] test, SEO plugin or whatever, you can set a canonical tag in the plugin, the plugin settings for that post or that page, and you could set a canonical tag to point to the original, but I wouldn't do that, especially if you're only doing like …

If you're curating content, you don't want to do that, because you want your curated post to stand on its own. You would just attribute or cite the source within the post itself to where you got the contact for that particular snippet that you've curated, but you're going to be curating other sources too, and you can only set a canonical to point to one location. Right, and so, typically, Kevin, I don't recommend using other people's content as the only content for a blog post.

What I mean by that is not just take one source of content, republish it on your own blog, and put an attribution link to the source and say, “Okay, that's it. I'm done. My blog post is done.” Don't do that. If you're going to borrow other people's content, either curate it with additional content sources like at least 2: Take a little bit of an article from here, cite the source. Then take a little bit of an article or a video that's topically relevant to the same point that you're trying to make within your blog post and post that. At least 2 content sources. You're better off with 3, but I would say a minimum of 2. Cite the sources, and also inject your own opinion into the article so that it does make it unique and original. That's what you really want, because Google loves that kind of content. Google loves curated content if it's done right.

Marco: What you've just explained is explained in further detail in Curation Mastery.

Bradley: Yeah, exactly. Curation Mastery. Kevin, if you haven't picked that up, get it, or come join the Mastermind, and you'll get that for free as part of the Mastermind, because Curation Academy is an entire course specifically about how to curate content properly, the way that Google loves, and how you can actually create a content marketing business out of that, which is an entire other source of revenue. A lot of my money from client work, from the question that Florian asked, comes from content marketing. Not necessarily SEO. It comes from content marketing, because the content marketing is part of my SEO strategy, and we do blogging. Like I provide blogging services to businesses that syndicate to their syndication networks, and update their social media property, so it's kind of like a content marketing business, with some SEO benefits. It's a really good stream of revenue because it's all outsourced.

Number of 301s That are Safe for Redirecting Unrelated Domains within an IFTTT Network

All right. Ben, we're almost out of time. We got to run through the next few, because it looks like we got a bunch of stuff up here still. Ben says, “I have 4 unused PBNs, and now I'm moving towards Topical Trust Flow. They don't really fit in with the target market I am going after. I want to double 301 these existing unused PBN 301 to an expired related domain, and then 301 to a new highly related Topical Trust Flow PBN that I will build an IFTTT ring around as a tier 2 property.” That's a great strategy, Ben. That's a good way to repurpose non-themed PBN domains to basically utilize the juice from those in the proper way. That's a good way to do it.

“I know URL shorteners will work well, but I prefer to have it at least link to a related site before ending up at the target one. I've tried to make it look slightly relevant, .co.uk U.K. domains all 301 to another, but the sites themselves are completely unrelated. My question is, how many 301s in a single domain is safe, and does the above setup sound okay, or would you suggest a different strategy?” No, that would work. If you've got a PBN domain that is … The topical relevancy is unrelated to what you are going to use it to link to, then you put a bridge point in there, okay, so exactly like what you're describing, Ben, I would find another topically related, relevant, topical relevant domain that you can find using domain crawlers or whatever, that have inbound links that are topically relevant to what you're going to be linking to, ultimately your target URL, your money site, and build out a PBN on that and then just redirect the original non-topically-relevant PBN domain to that middle point, right?

Because then what you're doing is, you're just pushing juice to that topically relevant PBN domain, the one that is now going to link to your money site, and that link to your money site's going to get a bit stronger, but because it's coming from a topically relevant domain, that middle point that's pointing to your money site, you're still going to have the topical relevancy when it ends at its final destination, your target URL, your money site; so that's a great way to do it.

As far as how many 301s can you do to that middle point, in that case I wouldn't worry about doing 4. You said you have 4 unused PBNs. I wouldn't mind doing 4 301 redirects to the middle point. I wouldn't do 4 301s to my money site, at least not all at once. I might spread it out over a period of time, but 4 to a PBN that's going to be pointing to your money site, I wouldn't have any problem with that, because it's only a PBN.

This Stuff Works

Marco: Again, these are things that we get into very much more in depth in our Mastermind, how to repurpose Topical Trust Flow.

Bradley: That's right, and we go onto that a lot. In that, and in RYS Academy. Man up. Really? Depends for men? A [wild 00:54:18] claim.

Adam: Don't be a little bee.

What is the Best Approach to Content Syndication Around Branded T1 and 2nd T1 Persona Networks?

Bradley: Yeah. Chris says, “For blog syndication, I have a branded tier 1 and will build second tier 1 persona topical related. Should the second tier 1 be also triggered?” I wouldn't do that, Chris. Don't do that. Seriously, Chris, if you're going to … Don't do a second tier 1 network for blogs ever, guys. Don't do that. That's a footprint that … It's going to cause you problems down the road. It won't immediately, but it can cause you problems. You can get a manual, an unnatural notification in Google Search Console for that. Don't do that. Trust me, I know; I've gotten them when I've done that; so don't do that, guys.

Use a tier 1 branded network only for blog syndication. If you want to increase the juice or the power, set up the tier 2 networks, do not stack tier 1 networks on blogs. You can do it for YouTube channels, but don't do it for blogs. Okay? Seriously don't. Go with tier 2 networks, then. Just make sure you're using the related content triggers. Okay; but do not stack tier 1 networks on money sites, guys. It will cause you problems down the road. I promise you that.

Damon, absolutely, plus 1 that. They are complete extortionists. One of my clients just got an extortion letter from them a for a fucking, pardon my language, but a stupid image … It was a curated image, and we even gave proper attribution, and they still sent him an extortion letter, so now we don't use those images anymore. By the way, guys, what we're using for images now, this is talked about in the Curation Mastery course, but it's taking screenshots from inside YouTube videos. We're using those as images for curated now. Just go do a keyword search for whatever the blog post topic is, sort the results in YouTube by … Go to the filter and go select HD, click on HD so it only shows HD videos, start playing the video, pause it where you see an image that looks like it's relevant to your blog post and take a screenshot of it. That's what we're doing now, and it works really well because of them assholes with, and extortionists, Getty Images.

Hernan: There was a bunch of … I think we put a bunch of … If not, we could, but we put a bunch of free images banks or websites that you could use and download, Pixabay is one, and I love it, and you have a bunch of free images that you can use as well.

Free images/videos resource for everyone. No More Getty Issues 🙂


Additional resources for free images besides the ones Gary shared 🙂


Bradley: Yeah. Chris, yeah, we're going to be … As soon as I'm done with the Hump Day Hangout here in about 4 minutes, I'm going to set up the event for the Mastermind tomorrow, the emergency meeting, so to speak. It's going to be really good. I'm really excited about this, and with participation from you guys, it should be pretty awesome.

Notifications if a YouTube Videos is Being Penalizedd

Let's see, “Is there any way of knowing if a YouTube video has been penalized in any way?” We don't probably have time to get into this. “I want to be ranked first in a month. I'll give you like 50 bucks.” I like that. Let's take a look at this. Let's see. “Is there any way of knowing if a YouTube video has been penalized in any way?” Dustin, I've heard of videos being penalized. The only thing I've ever seen happen, personally, with my own stuff, is that a video will drop significantly in the results. I've never seen a video deindexed. I've seen channels terminated, but I've never seen a video deindexed.

I've seen it where it doesn't show up in Google normal search but it will show up in video search. In other words, like the vertical … It's still in Google search, but it's in the video search only, and it doesn't show up in the top 10 or 15 pages, but typically that's something it will come back. It's just kind of a fluke or an anomaly, as I like to call it. Most of the time, though, if it shows up in video search, it will show up in Google search too, and I've seen it where it's significantly dropped, and usually that was because of over-optimization of anchor text, like where it used to be we could just hammer the main keyword with links, with the anchor text as the main keyword, but not so much anymore. You still want a little bit of diversity. You can still be pretty egregious with YouTube, but you still want some diversity.

Something else to check is the on page. In your video description, have you spammed the video description with keyword stuffing? Because if so, just go unspam it. Reduce the use of your keyword. Add some LSIs, things like that. Change the inside, the video description, perhaps change the title a bit. Switch to a different keyword or make it a bit more long tail or something like that. Just make some change. The easy stuff you can do, which is adjusting the on page and see if … Give it time, guys.

Remember, stop playing with stuff like making adjustments, and in like 3 days later, if it hasn't moved, making more adjustments. Don't do that. Make some adjustments and give it a week and see if it comes back. Oftentimes it'll come back before that with YouTube, but sometimes it won't. Sometimes it'll take longer. Does anybody else have any specific experience with knowing if a [good 00:59:16] video is penalized?

Adam: Not on my end.

Bradley: Okay.

Hernan: No. In fact, I've sent up to 400,000 or so backings to 1 video to rank it just for shits and giggles, and it's still in the index, so I don't think you can get it deindexed.

Bradley: Shit. You guys are still seeing my Loganix. How do we spell that again? Loganix. I'm looking for that … Here it is. I'm going to share this for, I think it was Kevin that asked about this, so just give me a minute. Here you go, Kevin. This is for you, buddy. This is the Loganix referral spam blocker that they have. Was it Kevin that asked that? Yeah. I'm going to drop this on the page, and we got to go, guys, it's 5:00, but [we can't 01:00:11] [crosstalk 01:00:13].

Discounts on Semantic Mastery Courses

Adam: Yeah, so while Bradley's doing that, we had one of the questions who … Hold on, let me scroll up here. First of all, Kendrick, thank you for that awesome picture. I'm totally saving that. Damon was asking, “What else comes with the Mastermind?” You get access to all of our products that are retail 300 or less, so that's including subscription stuff, so you get the Mastermind, that's included in your … Sorry, you get the masterclass that's included. All right, you get Curation Mastery, YouTube Silo Academy, IFTTT SEO. Am I missing something here? [They 01:00:45] can …

Marco: Yeah. V2, when it comes up.

Adam: Yep. IFTTT 2.0. You get access to the backlog of the Mastermind webinars. You get access to the private community, and you get access to all the upcoming webinars, obviously; so like I said, all the products are, if you don't have access to them, you get those, and again, that includes the masterclass. If you're already in the masterclass, we cancel your masterclass payments, and you just stay in it, so …

Bradley: Yeah. Essentially, you get everything that we put out, past, present, and future, that's under $300. It's absolutely 100% included in your membership. You also get access to us and our, the discussion forum, which is our community. You get access to us, as well as all the other SEO professionals in there, which we got about 130 in there now, several dozen of which are actively engaged at all times in the community, so it's, with a lot of discussions. It's not just us you'll learn from; it's also from others as well. That's what makes it a true Mastermind. It's not just like, “Hey, come listen to our shit all the time.”

Anything over $300 you guys get 30% discount on, and also first crack at all the products and services that we launch. You guys often get beta access first, or at least before we release it to the public you get first shot at it, so …

Adam: Yeah, just to clear up one more question here. You get the access, you don't get a discount. Like I said, it depends. If it's over $300, you get a straight up 30% discount, but the rest of the stuff we mentioned you just get access to, addition to that you get lower prices on IFTTT networks, and when we can, we work out special deals for Mastermind members that other people just don't hear about, for other things.

Bradley: Yeah.

Marco: Again, you can lock it up at 197 before, what is it, 12pm Eastern or midnight Eastern?

Adam: Well, we're going to be working on switching it over this evening, so I'll try to … I'll put it off for a couple hours, but that's it.

Marco: Yeah, but it is going up $100. We don't play with that. When we say it goes up, it's going up.

Bradley: Yeah.

Male: Yeah.

Adam: We end up, inevitably, get a couple emails today after, and it's like, “Well, sorry.”

Bradley: Guys, it's not the whole … It's the fact that the value keeps increasing, and we've got a lot of stuff coming up this year we're working on that's going to be … As the value increases, so should the payments, but it's totally worthy it. I highly recommend you jump in. If you're not at a position where you can do it yet, then don't. Just join when you can. It might be more expensive, but so be it. If you need to wait till you're there, so be it.

Male: Yeah.

Bradley: Adam is going to go work on his “laser.”

Adam: My freaking “laser” beams. Yeah, you can join the Mastermind and ask me laser questions, and I'll probably delete the posts, so …

Bradley: Okay, guys. Thanks for everybody being here. We will see you next week. Mastermind members, if you are available briefly tomorrow at 4pm, we're going to have this like kind of impromptu Mastermind. I think it's really exciting, and I'd like to get some help from you guys if you participate, so if you can be there, great. If not, you can watch the replay and still comment below, so we'll see you all then. Thanks.

Hernan: Damon's in. Welcome to the Mastermind, Damon.

Bradley: Yeah, Damon. About time, buddy.

Chris: Bye, guys.

Male: All right, guys.

Adam: Bye, guys. Have a good one.

Male: Bye, everyone.

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Weekly SEO Q&A – Hump Day Hangouts – Episode 63

By April

Click on the video above to watch Episode 63 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: All right. Hey, everybody. Welcome to Hump Day Hangouts. Today is the twentieth of January 2016, and we got almost the full crew here. I think Marco is going to try and join us later, but we'll do our usual and go down the line. Chris, how's it going?

Chris: Hello everybody.

Adam: Good deal. Chris, are you joining us from the Alps, or are you back at home now?

Chris: No, back at home.

Adam: Oh, all right. Sounds good. I was wondering where you're at. Hey, Hernan. What's up?

Hernan: Hey, everyone. Hey, Adam. It's really good to be here.

Adam: All right, Bradley. How's it going?

Bradley: What's up, guys?

Adam: Good deal. In case I didn't say it, it's episode sixty-three. Sometimes I have trouble remembering the date and what number it is, so it gets really confusing. We just got a couple announcements we're going to run through. We mentioned it last week, I believe, but the MasterMIND will be increasing in price in one week. We're going to go for another week, and then after next week's Hump Day Hangout it's going to go from one ninety-seven to two ninety-seven. I'll be posting a link on here in a second. If you've been on the fence, you want to join, now is an excellent time to get involved.

Bradley: If you don't do it now, no whining later, please.

Adam: Yeah, sorry. There's no, “Ahh, I missed it by three days.” Nope. We've been telling everybody about it for the last couple weeks, so don't do that.

We had a couple people make the jump this past week so 2016 is going to be pretty awesome. We're going to really start focusing on the MasterMIND and helping our members really push things, and really grow. As always, check out SerpSpace. Go over to serpspace.com, sign up, it's a free account. If you have an IFTTT network, which a lot of you do, you should be checking out the network management. This is a really cool option to not have to be in your network. You don't want to spend your time, once you buy it or build it, in your network monitoring it. It functions. You just want to know when you need to fix something. Something else you can do is this is a really cool add-on service you can up sell the clients. For those of you who do client work, you can sell them the monitoring. It's dirt cheap at SerpSpace, and then you can up sell them and make … You could easily do a ten x income on this. Check that out.

I think we have one more announcement. Do you, Bradley or Hernan, have something?

Bradley: I'll let Hernan talk about it a little bit more. He just got finished setting up the funnel, but we got a plugin for the new amp upgrade that Google is really pushing in February, which is the Amplified Mobile Pages … Accelerated Mobile Pages.

Hernan: Accelerated Mobile Pages, that's right. The resident scientist, which is Marco, have developed a plugin that allow you to set up, with really simple tweaks, will actually allow you to set up your entire website, and add the Accelerated Mobile Pages support ready over there. It's really simple, we have created a really, really easy to use version of it. Of course, this is the Beta 1.0 version. We will be adding some more functionality and whatnot to it as we move forward, but it's really, really simple to use. We're going to drop a link that you can sign up. Download it, upload it, you make a simple tweak, and you're up and running.

We are also putting together a Facebook community which is for the creators, which we're going to be discussing a lot about this upcoming development from Google, because apparently it's going to be a big one, and if you're not leverage right now on your mobile traffic, you should. Otherwise you will be missing big time and you know as you do desktop applications, the better you can serve your mobile visitors, and the faster you can serve them, the better. The more revenue you will make, and that's exactly what we're trying to generate with the app plug-in. Go ahead, jump in. It's really simple. It's free right now, and we've got the Facebook community over there ready to go.

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Bradley: I'm posting it now. It's the Amp article. There's an article from Search Engine Land, today I think it was published, or recently, that talks about Google implementing this next month, in February, and why it's going to be valuable. It will potentially give you a ranking boost, just from having the accelerated mobile pages on the site. The plug-in we developed is very simple to use. It's going to help you with that. I'm dropping the link on the page now, the event page, guys, so it should be popping up in just a moment. Check out, it's the link over to the article, and then there's a little scroll box or chat box or something right on the article that's got a button on it that will take you over to the plugin download page, okay? Check it out.

Adam: I see that Marco just joined us, so I don't know Marco if you heard that. If you have anything to add about the Amp plugin, or if you can hear. He might be still connecting so, all right.

Bradley: Yeah, he's on … You've got to tell your hamsters to run a little bit faster, Marco. The wheel's not spinning fast enough, apparently.

Adam: All right. On that note, let's do these guys. Let's get started.

Bradley: All right. I guess let me grab the screen, and we'll jump over … Oops, that's the wrong button. This time I'm going to go just right on the Bugle screen, if we need to. Somebody remind me if I end up going into Firefox that I have to show my entire screen. I know it looks awfully small when I do my whole screen. Okay, all right guys. We're going to start at the bottom and work our way up, and see what we can get through today. There are still some rather long questions, not near as bad as they have been, it looks like. That's an improvement.
Adam: A friendly reminder for anybody who wasn't here last week. We're asking people, if you can, keep it down to one question at a time, if you can, and then the link. Just try to be respectful. If you've got a lot of questions, ask one ahead of time, but then maybe come back and then once it starts, put in the rest of your questions, just so we can keep it flowing and make sure everybody gets something out of this.

Bradley: Yeah, because otherwise it ends up being just a couple people getting their questions answered every week, and then no one else gets to ask questions. That will drive people away from us real quick, you know.

Loose Ratio When Siloing Own Videos and Other People's Videos

All right, Justin says, “I saw in a recent Hang Out where you talk about adding other people's relevant YouTube videos to your own channel, and relevant playlists. I've been doing this a little bit for awhile now, so I was glad to see you recommending it as well. Without trying to over think things too much on my end, I was wondering if you used any particular loose ratio of your videos to other people's videos. You probably have a much bigger data set than mine, so I figured I would ask. I guess I still have a hangup about losing too much link juice to other people's videos that I am pumping into my channel in link juice. I would just silo all of my YouTube videos in the playlists, leaving the other people's videos out of the silo structure in the description, but just having them in the playlist for relevance and to look less spammy.”

Correct, yeah. Justin, yeah, see you can leverage the popularity of other videos, and the relevancy by adding them to a silo, a playlist silo. You're right, you're not able to do the internal linking structure through the description of other people's videos because you don't have access to edit the description. However, you can, if the comments are enabled on their videos, you can drop a link to another video within your silo, depending on what type of silo structure you use. You can drop a link either to the entire playlist, especially if it's a hundred percent relevant, or you can drop a link to one of your videos in your silo, in the playlist, if that makes sense.

You can do that through comments, because comments is an internal link as well. Even though you can't edit the description on other people's videos, if you're linking to a relevant video, and you make a relevant comment on the creator's video, then you can drop a link and most likely it won't get moderated out, because it's an internal YouTube link that's linking to something that is relevant. That's why … Obviously make a comment, just like you leave a blog comment, a real value adding comment to a blog, you can do the same thing within YouTube. You could also leave a big “F You” like a lot of people do on YouTube, but most likely it's going to get moderated out if you drop a link. If you leave a value-adding comment in the video comments, and then you link to either one of your videos that's related, or to an overall playlist, which would be your silo. You could even mention something like, “Hey, great video. Blah blah blah. I compiled similar videos into a playlist which you can see here.” Drop the link. Something like that. Some of them are going to get moderated out, there's no question, but I've had a lot of them that stick. That way you can actually siphon some of that link juice, too.

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There's the whole relevancy factor, there's the popularity factor of using other people's videos within your own playlist, and then there's also the ability to drop those comment links that will help too. That's how you get the internal linking structure into the silo, even using other people's videos, if that make sense. It is pretty powerful.

The other thing that's really cool about it is if you are using other people's videos that are … particularly ones that are popular, that have a lot of views and that sort of thing, the ones that rank high in YouTube search, is you'll notice that if you have your videos in a playlist with those videos, when you go to view those other people's videos, in the recommended videos on the right hand column in the right side bar of the YouTube watch page, you'll start seeing your videos show up in that section. That's also something that's really cool. You can do that two ways, and if you do both of these ways, you're most likely to show up there. One is to match the tags. For example, if there's a particular channel that has a video on it that's popular in your particular niche or your particular keyword that you're targeting, you can actually take the channel name and use that as one of your tags in your video, and that will help your video to show up on that when somebody's watching that video from that other channel, on that watch page.

Also, if you put your video in a playlist along with that video, if that makes sense. If you combine those two videos in a playlist, the other channels plus your own, and you also tag the channel name in the tags of your video, then you're most likely to show up on the right hand side under the recommended videos, the related videos. Which you can also show up in the related videos at the end of the videos. You know how at the very end of a YouTube video will show you right within the video watch area, recommended videos? You'll also show up for there. Surprisingly, we get about eighteen to twenty percent of our overall channel traffic comes from those related videos that show up at the end of a YouTube video, so there's a lot of traffic. I'd say anywhere between fifteen to twenty percent. If we look at our Analytics, I always find that curious that we show up … We get fifteen to twenty percent of our overall channel traffic comes from those. It's a great way to leverage other people's stuff. Hopefully that makes sense, all right?

Assigning Titles to Properties with Exact Match Keywords

Jouve says, “Hi Bradley. I have a general question about titling your property due to exact match keywords. My customers pay me for the optimization of their videos to get on the first page of Google, but they want to rank for several keywords at once, like company name, keyboard one, keyboard two, keyboard three, city one, city two. Normally I would create such a long-tail title for a video for example, but now I'm wondering if it would be better to use several videos and rank them using titles such as Company Name Keyboard One City One, Company Name Keyboard Two City Two.”

That's how I'd do it, Jouve. I always target just one keyword, especially when it's got a city location. I always just target one keyboard per video. I've had some success with targeting two keywords in a video title, but it's not as consistent as it is when I target just one keyword per video, as far as the SEO title of the video itself. That's why I use something like Hangout Millionaire so I can basically blast out a whole bunch of videos targeting the same … Even if it's the same video, it's slightly different, right? It's been live streamed, number one, so that video files are unique. Number two, it'll add a couple frames in the beginning or a couple frames at the end that'll change the overall structure of the video itself. I can target multiple keywords and multiple cities, and do them one at a time that way instead of trying to target multiple keywords, or multiple cities per video, if that makes sense. I've had a bit more consistency with ranking that way.

He says, “Would the long tail dilute too much juice?” Yeah, again, I've had some success with that, but it's not been consistent. Whereas if I target individual keyword plus individual city, and just focus on one keyword in the title especially because that's the most important part, then I usually have much better results.

For example, if a client wants to rank one video for three keywords in one location, or for one keyword in three locations, so it's six in one, half dozen in the other, right? They either want to rank one keyword in three locations, or three keywords in one location. I do three videos for them. I don't typically charge them three times as much … typically. Sometimes I do, it depends on the client. What I'll do is give them a bulk rate, a volume discount essentially. I'll do all three videos, because it's basically the same video. It's not three times the work, let's put it that way. It's maybe fifty percent more work, because I've got the video already created, and then I use an app like Hangout Millionaire to just basically pump that video out targeting those three different keywords, and I put it in a YouTube silo, a playlist, right? Then I'll just hammer the playlist with links and social embeds and all the typical stuff that we usually do. Then I don't usually charge them three times as much, I'll charge them … I'll give them a bulk rate discount. Again, that just depends on the client, okay?

Does Multiple YouTube IFTTT Rings Increase Domain Authority of Money Site?

All right. Next, George says, “Hi guys. Is building multiple IFTTT rings for YouTube going to increase the domain authority for the money site? Is it a good idea to make for each client? Thanks.” George, domain authority isn't such a big deal as maybe you've been led to believe. Building IFTTT rings for YouTube channels, if you're using it for YouTube syndication, isn't going to help your money, the website that much unless you have it linked to your website somehow. If you're pushing videos out to … Especially if you build them the way that we teach for video syndication networks, even if you have links in the video descriptions that are pointing to your money site, it's not going to get syndicated across the network. You will siphon a little bit of domain authority from YouTube itself, but you're not going to get the benefit of all the links and embeds from all the properties within the IFTTT networks because those links aren't pointing to your money site, they're pointing to the YouTube video on the YouTube channel.

If you want to increase the domain authority of your site, which again is not the metric I'd be focusing on if I were you. I'd be focusing on trust and topical trust, but if that's something that you just want to, for whatever reason, boost your domain authority, then you're better off creating your own network for your blog. In using your blog as your content syndication point, which you can still do even if you're doing YouTube videos because think about it. You can pump out YouTube videos, and have persona-based networks around your YouTube channel to boost the videos themselves, but then you can take the YouTube videos and go create posts for each video on your blog, your money site, and have a branded network around your blog so that each time you publish a new blog post with an embedded video, it's going to get pushed out across the branded network and build links back to your blog, your money site. You can actually get twice the exposure for your YouTube videos that way while at the same time building links back and authority to your money site, which is what I recommend you do. That's what we call the associated website, right? That's what I would do for that.

“Also, is it a good idea to make one for each client?” A branded ring, yes. I'd build a branded ring for everything. I think there might be another question, I saw this somewhere. It might not be here, but somebody was asking a question about can you use tier two networks for multiple tier one networks. Yeah, you can if they're themed properly. What I mean by that, guys, is for every single website I build, it gets a branded network. For pretty much every channel I build, it gets a branded network unless I'm going to have an associated website, like an attached website with the channel, in which case I just build persona-based networks for the YouTube channel, because the branded ring goes around the website.

Let's say that you're into the contracting or home services industry, which is what I do a lot of work in. Let's say you've got a plumbing client, a roofer client, an HVAC client, maybe a landscaper. Let's say that you've got four clients like that. What I would do is I would have a separate branded tier one ring for each one of those clients, but you could essentially have one tier two network that all four of those tier one networks tie into because they're all related. Home improvement related, does that makes sense? Your tier two rings could be home improvement related rings that get posted to from plumber blog … what did I say … plumber blog, roofer blog, HVAC blog and landscaper blog. It would make sense, right? It's broad enough. It's a top level category, the home improvement category, but they could have those sub-categories within it. It makes complete sense to do that. You could do that and get more mileage out of your tier two rings that way. You don't have to have separate tier two rings for all of those, for each one of those tier ones, if that makes sense. You can if you want, but you don't have to. You can get more mileage out of those tier twos that way.

For each client, yes, absolutely. I always do a separate … Remember guys, you're trying to build the brand. That's the whole point of the branded networks is to build the brand. Remember, Google is all about the branding now … It's really, really important to really build the brand and have consistency across all of those sites. That's why we teach the way we do, to have consistency across all the profiles in the tier one network, and to tie them all together and link them all up. We're not trying to hide a footprint at all with the tier one network. We're claiming our footprint. We're saying, “Hey, this is us. This is us over here. This is us over here. We're all the same entity.” That's what makes them so powerful. Hopefully that was clear.

Using SNAP and IFTTT for Delaying Postings

Brad, he says, “Hey guys. A couple weeks ago I asked about time delaying posts, and Adam and Hernan I guess had discussed on a podcast the fact that there was no solution for IFTTT delaying posts. Well, good news. I found a solution for this and it's SNAP, Social Networks Auto Poster. They have a free version and a paid version, and it's on sale right now, apparently. I would love to hear your thoughts about SNAP with IFTTT.”

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I'm going to let the other guys talk about it. It is a great plugin, there's no question. I just don't use it because with the IFTTT networks, but I know that Marco and Hernan both use it a lot.

Adam: I want to say we mentioned this on the podcast, Brad. I'm guessing you didn't listen to it but that's fine, we're not hurt, I promise. Hernan and I talked about it, and I think the downside … I'll let these guys talk to the downside. The upside is if you just needed something to delay it, then this is a great solution. If that's all you're using it for, it shouldn't be that heavy on any server, right, if that's all you're using it for.

Hernan: Yeah, as Adam was saying, the problem with SNAP is that the free version is fine because you can only add one, usually you can add one … I think one account per social profile. On the pro version you can get a little bit carried away because you can add more than one. You can add three, four, five WordPress bloggers, et cetera. It would also syndicate out to Pinterest, I think, and Google+ directly. It can get a bit heavy on the server, so unless you have a VPS or something like that, or a dedicated server, if you are syndicating out to a bunch of properties like we are doing on the IFTTT networks, it can actually bog down your server and you'll get a ton of timeouts. I know it because I put it to the test, and it will kind of break up, break the entire thing. If that's all that you're using it for, as Adam was saying, to delay it, then SNAP is a great plugin. Have in mind that you can do some stuff with SNAP, and then you can also use IFTTT for stuff that you want instantly syndicated.

Adam: I'm looking at it right now [inaudible 00:21:53] I'm trying to see how you … I guess you could … Ah, posting delay. There you go. Okay. You can do that. You can re-post existing posts. You can randomize posting times. There's a lot you can do. If that's all you're using it for, you can use that as your first syndication point and go from there, just be careful adding it … pushing to too many places.

Bradley: [crosstalk 00:22:18] I'm sorry, go ahead Marco.

Marco: The one thing that I would be worried about is that this is website based, right? It's going in your WordPress installation. I'd be worried about a footprint if you try to get too … If you're trying to manipulate too much, right? I use it specifically to target vk.com because it's a Google data partner, and so I don't use it too much. What I use it for is to get to some of the properties that I can't get to through IFTTT.

Bradley: Right. That's what I was going to say, is that's the whole reason why I use IFTTT pretty much exclusively, guys. There are literally dozens of syndication plugins out there. They come out all the time. I can't even name them all because there's so many of them that come out. As WSOs, or used to be WSOs, now JV Zoo offers or whatever. I've tried just about every one of them under the sun. I don't even try the new ones that come out anymore because I always revert back to IFTTT for that reason, that they're generally resource hogs. Especially when you start posting to multiple properties or you start stacking properties, which I don't recommend you do anyway. They end up being resource hogs, and they slow down the blog, and they cause, like Hernan said, timeout errors and stuff like.

IFTTT, the beauty about that is that is it's RSS driven. There is absolutely zero load on your WordPress site because it's fetching the posts from your RSS feed, which is a native WordPress function anyway. That's why I like using IFTTT, because it's reliable, and I've been using it for damn near four years now, guys, and it hasn't failed me yet. Occasionally there'll be a bit of a glitch on IFTTT, or there will be a feed error on your WordPress site that will cause things to not work properly, but overall, ninety-five percent of the time things work just fine, and it doesn't create a load. Like Marco said, there's a few extra properties that you can post to with SNAP, so if you want to use it and set it up for either the reason you're using it Brad, which is to schedule delay posts, that's a great use for it. Also to do vk.com, Pinterest, whatever else that you want to post to that isn't available on IFTTT. As long as you're keeping the load light, then it shouldn't be an issue.

Using Tier 2 Persona Networks Over Multiple YouTube Channels

Mark has a question, and this was the one that I saw earlier that I pretty much already answered about can you use tier two persona networks over multiple YouTube channels, and yes you can, Mark. There's no problem with that. In fact, there's a good case for building out a tier two network, and then spending time really boosting the shit out of it instead of building out a whole bunch of other tier two networks. In my opinion, a well themed and well boosted, extremely boosted tier two … One full two tier network, so three rings, that is extremely well themed and boosted by building tons of links to it and that kind of thing, is better than having multiple tier two networks. Again, its all about the themeing, the relevancy, and then obviously the power that you can produce with those over time by continuing to build links to those tier two networks. Yes, you can. You can get more mileage out of them that way.

Effectively Blocking Referral Spam in Google Analytics

Chick says, “Cheers. I've been digging into G Analytics Inside Acquisitions section and noticed a lot of traffic.” Chick, I saw this question earlier, as well, and we actually answered … I think there was a conversation in the Facebook group about it. It's funny that you mentioned that. Loganix … Let me finish reading the question real quick, guys, and then I'm going to show you an example, and we'll drop the link to it. ” … noticed a lot of traffic from these two domains across several sites I'm tracking, traffictocash.xyz, and then some Russian site. Are these sites spamming these sites?”

Yes, they are. It's referral spam, Chick. Unfortunately there's a huge issue with Google Analytics with showing referral spam, and if you actually … It used to be where you could actually go into HT access and block the bots for those types of bots, but now they can spam Google Analytics referral spam even if you've got them blocked in HT access. There's a lot … It's just a constant freaking problem, and it's awful. You're right, your analytics are always going to be skewed because of referral spam. There's really not much you can do about it.

However, that said, Loganix which, highly recommend this service, guys. If you're interested, you can go to semanticmastery.comloganix. That's a shameless plug. They have a keyword referral spam script that you can actually … It's free. They'll give it to you free, and they update it often. What they do … You can actually download … It's like an authorization button that you click, and they've got a bunch of referral spam filters that they've set up that the constantly update. All you've got to do is be logged into your Analytics account when you click the button for the script that they've provided, which is right here. Download, update the latest referral spam segment, and it will automatically import their referral spam filters right in your Analytics account, and apply it to all the sites that you select. I just select all view instead of … I just actually updated it earlier, but let's see if I can show this to you. If you go to “clean spam now”, you're going to have to put your email address in, and then it says “Give instant access.” I'm not going to actually walk through it, I'll just go back and give you guys this URL.

Just trust me, it's easy. Give them your email address, then it will take you to the next page, and it will have a button you click, and it will open up your Analytics and ask you to give it authorization. Once you do, it will allow you to select which sites you want to apply the spam filters to, or you can select all which is what I do. Then it automatically installs them. Now this doesn't catch all of it, guys, but they are continually updating this, so it's handy to have, and they give it to you for free. Obviously you're going to be on their email list, but Loganix is a really good provider in my opinion, especially for US market. Apparently in the UK their services aren't as good, but for the US market, I highly recommend this service for any sort of local stuff that you're doing.

Hernan: I was about to mention just that Bradley. The actual ability that you have to filter the referral spam. However, I think that analytics will have to come up with something at some point because a lot of people have been migrating out of analytics and going into Clicky, or HubSpot, those kinds of things, because of the referral spam.

Bradley: Yeah, that's true. It's a big problem. It doesn't seem like analytics, Google's doing very much to fix the situation.

Hernan: Right.

Bradley: It's been going on … Referral spam really started getting bad about six months ago, and now it's just relentless. As soon as you set up … I used to set up filters individually myself, for each analytics account, for each website I was tracking. It was a pain in the ass, and it got to the point where once a week I was logging in and setting up another two, or three, or four referral spam filters for every site. It got to the point where it was unmanageable. I just started using Loganix when they started offering that as a lead magnet, a cheese. Now I just get updated because I'm their list. Every time they've got a new one, it gets emailed to me. It helps. It still doesn't get it all, but it does help.

Fixing Semantic RSS Plugin from Reseting Itself

Okay, Kevin. We've been through this before. He says, “For some reason the Semantic RSS plugin just randomly resets itself, and I have set up everything all over again. Any reason for this, or how to fix it. “I know we've talked about this before, Kevin. It's most likely your hosting, because we haven't had any issues that we know of from anybody else that's having that problem. “Would emptying page cache and W3 Total cache be causing the issue?” Yeah, it could, because caching plugins cause problems like that all the time. There's a way inside of the advanced options of W3 Total Cache, and most caching plugins, where you can select specific files or scripts for it not to cache. I don't know specifically which ones they would be for our plugin, but I can tell you that may be your issue. It's either that or it could be a PHP version on your hosting account that's causing an issue, because that's typically where most troubles arise with our plugin, is PHP issues with the specific version. I could have sworn we talked about this a week or two ago.

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The other thing is, like we said, that's a free plugin that we developed for internal purposes. We offer it you guys for free so that you can use it if you'd like to. Obviously it's not a paid plugin, it's not a premium plugin, so we can't provide support for it only because there are so many different hosts out there, and so many different configurations between themes and other plugins that we'd have to have a full time developer managing trouble tickets for free plugin, which doesn't make any sense. If it doesn't work, just use the Yoast RSS plugin … Sorry, the Yoast SEO plugin, and use the RSS feed with the attribution function within that.

There's that, or like I said, check your W3 Total Cache issues, see if there's a way that you can exclude any files from that plugin within W3 Total Cache, or disable W3 Total Cache, and see if that fixes it. If that's not the problem, you probably need to have your PHP version upgraded on your hosting account, because that's typically where most problems arise with our plugin. Again, since it's not a premium plugin, we give it away for free. If it doesn't work, just go use the Yoast attribution link. It's not that we're trying to be dicks about it, guys, it's just it's not something that we can support when it works for our needs and we were giving it away free just because it is helpful if you want to use it. If you can, that's fine, if not, then there are other options, is what I'm saying.

When to Know if You are Over-Optimizing a Website?

Kevin says, “I have a truck financing site that sits on page two or three for a lot of keywords and I'm having trouble getting them to page one. My competitors often have trust flow around twenty-five to thirty DA, twenty-five to forty in PA, twenty to forty thin content, and have been around for five to ten years.” That's a big part of it right there. “Here's a little info about my site, plus I have IFTTT. On page would say seventy-five to ninety percent optimized correctly. My pages have PA fifteen to twenty-one, DA twenty-one, topical trust flow of fifteen to twenty-three. On the pages my IFTTT properties have topical trust flow ten to eighteen, PA is forty-seven, but most are PA one.”

Okay, again guys, I don't give a crap about PA and DA to be honest with you, so much anymore. Actually, I do it a little bit. The domain authority, there's still some benefit to that, guys. There are some cumulative benefits by having higher domain authority, but it's not something that I typically care too much about. Page authority I really don't care a whole lot about. “My Twitter is optimized and has a lot of social activity. You have a couple hundred back links with mostly coming from IFTTT, and maybe thirty from niche relevant blog comments and some from cheap press releases. I have crowd searched doing brand plus keyword searches, Twitter referral and YouTube referral traffic, but no straight keyword searching click campaigns. I've done a couple junkie social signal gigs.” Don't ever do that to your money site, guys. Don't do shitty social signal gigs to your money sites, just don't do it. It's completely spammy and its completely obvious what you're doing, so don't do that. “Now I'm kind of at a loss for what to do next. Should I just keep blog posting, linking back to the site. Carefully GSA all my IFTTT posts but buy PBN links, do high quality press release, quality social signals to all the pages or …”

Yeah, a lot of those are good ideas. First of all, don't do crappy social signals. Second of all, don't do poor or cheap press releases, either. You've got to treat your money sites with kid gloves. Try to keep them as clean as possible at all times, and that's in part why we use the IFTTT networks because if you're going to do spammy stuff, do it to your networks, not to your site. I don't recommend that you burn your tier one networks either, because they're an extension of your brand. That's why we recommend you be careful and do tiered links to those if you're going to do it.

Carefully GS all your IFTT posts. Yeah, you can, if you're skilled with the tool. I'm assuming you are, Kevin, or else you wouldn't be GSAing your tier one posts. You could, I guess, if you're good with it. Buy PBN links, yeah you can do that as well. The problem I have with PBN links is similar to the problem I have with using GSA or spam tools to even tier one posts. You end up not having high quality sites, even PBNs that have good metrics, guys, unless they're themed PBNs, they're not really the best type of links to be pointing at your money properties. You've just got to be careful. Don't get me wrong, you can push juice to your tier one posts. It's more and more about relevancy than it is about equity, does that make sense? It's more about relevancy than it is about power. I recommend that if you're going to be buying PBN links, that you try to buy niche relevant PBN links if possible. Go ahead, Hernan.

Hernan: Yeah, I wanted to say that I would like to know about the time … The schedule for all of these stuff. Sometimes we rush ourselves to do a ton of things and we do not know what hit our website, or what takes it to page one, that's for one. On the other hand, you could be Kevin and, pardon my French, but you could be on a fucked up domain. That usually happens. If that's the case, and if you have the possibility to 301 that domain, check it out. Make a quick 301 from the domain, you just need need to clone the entire site and 301 the domain to a new domain, and see what happens. If there is some toxic link juice going on there, and this is probably more a MasterMIND kind of answer, but if you have a double 301 which will filter it a little bit. Go ahead, try it out if you have the possibility.

Bradley: Yeah, Terry Kyle, he's called that the random ranking factor for … Oh God, a couple years now. One of the tactics that he teaches, and I've tested it, and it's genius. Part of the random ranking factor is Google, for some reason, won't rank certain domains for whatever reason. There's really no rhyme or reason to it. It's an algorithmic anomaly.

When you go to build out a new site, I don't recommend you all do this unless you have the time and the resources to do it, but you could buy three or five domains, and build out pretty much the same site on all three to five domains, hit all three to five domains with the same type of inbound links, and a lot of times just to poke the niche or to test it, you can blast a whole bunch of SAPE links and that's the easiest way to do it. SAPE links to the domains, and just monitor them and see which ones rank because typically out of those … Let's say you've got five domain and you built the same site You only have to build one site, you can just clone it across all five domains, hit it with a bunch of links from SAPE links, so high-powered links. You only need to do it for a month, and track all five domains for a month for your keywords. You'll see that some sites are going to way out-perform the others.

What you do is you identify which domain is going to rank the highest out of those five that you're testing, and then eliminate the other four, or just 301 them to the one that performed the best, and make that your final site. Then get rid of the SAPE links because you don't want those long term going direct to the money site. It's okay to poke it initially, but then you drop all those links. Then you go into your normal traditional link building campaigns, and treat it like a normal money site. You can identify very quickly which, again, random ranking factor … What domains are being affected by the random ranking factor that way. I've actually tested that, and it absolutely works.

It was a genius strategy because I've done it before with a plumbing site, and I did a whole entire case study about it inside the MasterMIND, when I was building out a plumbing site for a client. I tested four domains, I don't think I did five, I think I did four. Out of all the domains that I tested, the .us domain, for whatever reason, outranked all of mine. I hit page one on the top three for my main keywords within seven days. What I did was I just deleted the other three sites, kept the one domain, and I just 301ed the other three to the one domain that worked. Then I dropped the SAPE link package that I had purchased for the one month, and then built up the site on that. It did well. That client's no longer a client for me, so now the site's just been un-301ed.

My point is, that's one thing that yo guys can do, you can try something like that. Kevin, in your case, I know you're saying that you have about six months into this site. It could be that if it's somewhat of a competitive niche, I don't know what it is specifically. I can see that you're dealing with five to ten year old sites on page one, and that right there is probably where your issue is coming. You're dealing with sites that have a lot more age to them, which is part of the overall authority of a brand now. Six months … You could try that. You could try cloning the site, installing it on another domain, and 301ing your existing domain to the new one and just see. It's not much work. You could do that in under an hour. Then just monitor and see if you get onto page one within a week or two, with the new domain. If that's the case, problem solved.

Hernan: Yeah, that's what I've done with a foreign niche of mine, a subdomain actually, that got hit. Not actually hit, but an algorithm penalty. I 301ed it to a new subdomain with the exact same content and, bam you're back ranking.

Bradley: That could be it. The other part of it, if it's not it, is like I said, is you could … First of all, don't do spam social gigs, that's awful, and don't do cheap press releases, guys. You could be pumping toxic links directly at your money site. That's going to cause you issues.

Adam: Who's humming? Somebody's humming.

Bradley: I guess it might be Marco. Just work on trying to find out … There's another thing we're going to cover. We might talk about it today in MasterClass a little bit, actually, and that's finding niche relevant domains to use to build your own link network because that's working really, really well right now. It's actually working incredibly well, so we're going to talk about that probably a little bit today in MasterClass if we don't have a volunteer for the hot seat. That's something else that you could do is start building out your own link network as well. You'd have to bind niche relevant domains with topical trust flow that matches what you're trying to link to. That's they key, guys. They have to be completely relevant.

Using Follow or No-Follow Links When Connecting Location-Based Subdomain to the Main Domain

We've got to move on. Shannon says, “I have locations page, and the locations page at different states like Florida, Texas, et cetera, what are your thoughts on using a follow link or no follow link from the core main site to your subdomain site?”

There's nothing wrong with that. If you're using subdomains for a particular brand so that you can target individual cities for that brand, which is a really good way to do it, there's no reason why on your root domain you can't have a brand page for that company with an index, a locations index, with links out to to the subdomains. There's no reason, because you shouldn't be doing … Well, for the most part, you're probably not going to be doing content syndication and link building to the root. You're going to be doing everything to each individual subdomain site, so you shouldn't have to worry about your root linking to your subdomains. It's basically like an index. Seriously, it's like an index, a table of contents site, so to speak. There's no problem with that. There's no reason to try to hide that or anything, just link to. Don't no follow it, just go ahead and follow it. That will help just kind of spread the juice around for whatever's flowing to the root.

Do all Tweets Get Indexed?

Brian, “Do all tweets get indexed?” Not all of them, Brian. You can force them to, or if you have a … He says, “Does something have to be done every tweet. There has been discussions all across the board.” Bryan, I've seen that, unless you have a Twitter account that's quite active with it's own inherent authority from it's following and it's relevancy, then those tweets will get indexed, almost instantly without needing any nudging on your part, but if you've got a poor Twitter account, or one that you're using specifically for SEO and it doesn't really have a true following, it's not really all that relevant or blah blah blah, then you're going to need some nudging in order to get the tweets indexed, and there's no guarantee that they'll stay indexed.

Marco: He needs Twitter SEO Academy.

Bradley: Yeah. All that's covered in Twitter SEO Academy. Go check it out. It's only a hundred and forty-seven dollars. It's got a lot of really good responses about that, too. People are actually getting clients, local clients, from Twitter by using Twitter SEO Academy stuff. Closing clients via Twitter, that's nuts. I haven't even done that. Dr. Gary, he's right here. He's a master at that.

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Saper Strategies for YouTube Optimization

Elijah says, “How's it SEOing? I'm trying to find the webinar where you talked about Saper for YouTube videos. Can you please tell me where to find a quick screen cast on it?” That's the thing, Elijah. I did a video for Saper … Hernan did a training series on how to use SAPE and manually go create your SAPE account, locate links and purchase them. It was a three video series, I believe. I did a training on how to use Saper, which is the software from X-Catcher, I think it's called, that kind of automates all of it into one dashboard. It's kind of buggy, and that's training actually over a year old now. That's all MasterMIND stuff. Honestly, I can't give that to you here. You have to join the MasterMIND for it. However … He says, “That's major for me to get my videos up higher. I have a great IFTTT network, still trying to understand GSA and all I need left is SAPE and boom, I'm good to go.”

My recommendation is do some YouTube searches for SAPE network. You can probably find some videos that are publicly available on how to set up a SAPE network account, and purchase links on your own if you want to go that route, or if you want to spend a few extra bucks you can find people that will do that for you, which is what I recommend. I recommend that only because I'm lazy and I don't like spending my time going through the Russian network, finding my own links. You can buy them dirt cheap if you do it that way, but I typically would just go to a provider. I know they're marking them up and making a profit, but all I gotta do is go find them. You can often find niche relevant SAPE links for just a few bucks per month. That's pretty much it. Go to YouTube, start searching guys that you can probably find training on that's publicly available. Ours is not, it's for MasterMIND level. Also, like I said, you can go to Black Cat forums and start searching Black Cat forums for SAPE link providers, and purchase them there if you want to let somebody else do the heavy lifting for you.

Hernan: Have in mind, Elijah, that it's rare that you will find that information for free because it's highly coveted. For SAPE, you can get it for dirt cheap, really good links for less than one buck a month. That's highly coveted, so I would suggest that you could go ahead and have a third party provider, but you will be paying a lot more for each link. If you want to save that and learn a bunch of other cool stuff, join the MasterMIND.

Relative and Absolute Internal Links from SEO Standpoint

Bradley: Yeah. Gary says, “I'd like to know if you have any thoughts on the difference between using relative and absolute URLs for internal links from an SEO point of view.” First of all, I need to know what the hell is an absolute and relative URL before I can answer that question. Somebody want to define that for me, because I'm not sure what he's talking about.

Adam: I would guess … I'm just thinking in terms of e-commerce and where something's put together on the fly as opposed to a static URL pointing to a product or something like that, but I could be totally wrong on that.

Bradley: Yeah, I can't … Until I understand the definition of relative and absolute URLs, Gary, I can't answer that question. I would really just be pulling something out of thin air to try to throw you an answer, and I don't want to do that because it would sound like nonsense, which it would be. We'll move on. If you want to define that, Gary, we've got a MasterClass in a minute, and we've got MasterMIND coming up tomorrow, so maybe that's something we can cover there. I don't have time to read it right now anyway, but thank you, Chris. I'll research that a little bit and we can talk about it tomorrow during MasterMIND. Okay, let's see …

Gravity Forms & AMP Pages

Adam: Clint was the next one. So he's asking about no forms issue with the Amp pages.

Bradley: Gravity forums don't work on Amp pages. I have no idea, this was just released to us today. Marco just gave it to us today, so I haven't even had a chance to test it. Marco, do you have any idea?

Marco: No, I have no idea because I haven't tested it on Gravity forums. It was just put out. It's working really well in converting all of the pages, but I haven't had time to test every single … Contact Seven, all of the other different forums.

Hernan: You can join the Facebook group because we're having an exclusive Facebook group, and we'll try to figure it out together.

Marco: Yeah, that would be great. Clint, actually … [crosstalk 00:49:29]

Adam: I'll drop the link in there, too, for the funnel. I dropped the article link but I'll put in the …

Marco: Funnel link.

Bradley: Yeah, that's right. There's discussions, Clint, just post them right in that group and we'll get them worked out, I'm sure.

Marco: There's also a forum he can go to which goes straight to the developer.

Bradley: Okay, the Google forum?

Marco: Yeah.

Hernan: Yeah, there's a link to the Google forum on the Facebook group, actually.

Bradley: Which is like a bug report type thing.

Marco: It's a bug report, it's feedback so if you want to see anything added to it, or if something isn't working quite right, that's what it's for. Number one is report issues, and number two is feedback.

Bradley: Okay. So you can say, like, “You guys suck” if you want or something.

Marco: Yeah, absolutely. I hate your friggin plugin … whatever.

How to Charge Clients for SEO Services?

Bradley: Sandra, she says, “Hi guys. About how you charge clients, you charge a setup fee for the brand new network, then I imagine you charge a monthly fee after that.” Sandra, that's a good question. What I do is I charge for the setup, and then I don't charge a monthly fee, per se, for the networks themselves. However, you can, especially because of using SerpSpace now with our network monitor, that's a way like … Adam just said at the very beginning of this webinar that you guys can use that as a network management fee, or monitoring fee, that you guys can mark up like ten times from what you're paying us for the service, and charge that to the client.

However, how I get the monthly fee, Sandra, is the IFTTT network in itself is valuable, there's no question, but where the true value comes in, or where it's most effective, is when you have a content marketing strategy in place, and you've got a publishing schedule, okay? First of all, I sell the networks to the clients, but then I up sell them on content marketing, or it's part of an overall SEO campaign, SEO strategy that I'm selling them on in which content marketing is part of that. That's where the monthly fee comes in for me. If I'm providing SEO services, then … Content marketing is just part of an SEO strategy now, period. If somebody doesn't want to do content marketing, I tell them, “Okay, then I can't do organic SEO for you. I can do maps SEO, but I can't do organic SEO unless you're doing content marketing as well, and it's going to cost you this much.” Included in that includes the reports every month as well as link building to the networks, updating your social media accounts which is done via IFTTT and the content marketing, but a lot of them don't grasp that. Just so you know, that's typically what I do.

A lot of our students actually charge more than I do for clients for building up branded networks. I charge seven hundred bucks to do a tier one network only for clients. That's a branded network, that's setting up all their social media properties, including some of the ones that aren't in the actual IFTTT training like a Facebook page, for example a Facebook page. However … Oh, and LinkedIn company page. A lot of the times they have those already, they were just poorly optimized, so as part of my seven hundred dollar branded tier one package, I will update those Facebook page and the LinkedIn company page, put graphics across all of them that are consistent, tie everything together, tie everything back to their website, do all the interlinking, set up the RSS two recipes, and then set up for the monthly … That's what I was getting at was I set up a content marketing schedule. Depending on the client, it ranges anywhere between a minimum of one post per week, to as much, for my clients, three posts per week.

There are some clients, or some industries that you get into where you could be posting once or twice per day, and that would be normal. For the industries that I work in, it's usually … Most industries I work in are between one and three posts per week, with an average being two, obviously. That's in the home contracting industry. That's what I charge the monthly fee for. If they stop paying, do I bring the links down? No, I don't, because it's a branded network. They've paid for that network, and so their content marketing strategy was which the monthly is, that's my team creating content and posting to their money site blog which then syndicates to their branded network. If they decide they don't want our services anymore, then we just part ways. They get to keep to keep the network and all of the links that were built because it was content distributed from their blog. Does that make sense? Any of the off page SEO stuff that I do direct to their site, I don't do direct to their site, I do it through a 301 domain so that way in case they stop paying me, I can un-301 that domain, and point that juice anywhere I want. For anything done on their branded properties, they get to keep that. That's just part of the deal.

Hernan: What I wanted to say, also, Sandra that if you are not into creating or curating content, which can be a business in and of itself, you can always do what Adam was saying. Plug your IFTTT networks into SerpSpace, and monitor those networks for your clients at a premium. That's easy.

Best Way to Remove Viruses in WordPress

Bradley: Yep. Okay, looks like we are about out of time, but Adam Patel, “New client has a virus on their WordPress install. I can't move them over to my host right now as the zip gets deleted. What's the best way to remove viruses in WordPress guys, and what's your favorite way to move back up clients from their old host to yours, Backup Buddy, et cetera.”

Adam, what I would do for a virus on the site is I usually just contact the host. If you're dealing with … It could be that you're dealing with a shitty host, and if that's the case, then I don't know what to tell you. Typically whenever I've had an issue with a site being hacked or some sort of malicious code on the site, I just contact the host. That's why I like using god hosts, like LiquidWeb for example, because they'll take care of it for me. If you're on a shitty host and they won't provide that kind of a support, and maybe that's why you're trying to move them from one host to another, my next … I'll let the other guys chime in here, but my next step would be to go to UpWork, and try to find somebody that is an expert in that kind of stuff, and just hire them to fix it.

Hernan: Yeah. I got the … Adam talked to Clint because he helped me with one of my websites, with my main website that got infected. I got it on [inaudible 00:56:07] so you can imagine the support. Now I have it on LiquidWeb, so talk to Clint, he is really knowledgeable and he will help you with your issues with your …

Bradley: You guys are both MasterMIND members so start that discussion in the MasterMIND, that would be a good one for everyone to learn from.

Hernan: Yep.

Bradley: What's my favorite way? When I'm moving sites, I use … Well, first of all, I've got a WP admin guy that I hired from UpWork that works for us part time now, and he just handles everything. Whenever I move my own sites for whatever reason, if I don't want to wait … He's in the Philippines. If I don't want to wait for him and I've got something that needs to be moved immediately, I just use a script that was from Peter Garrity awhile back called Replicator Pro. I don't even think he sold it, I just think it was a bonus for one of his other products. I just use that. It's a cloning script, it works really well for me. It doesn't work on every site, once again it depends on the host, but for the most part, probably ninety percent, nine out of ten times it works and it works quickly. I can do it with my eyes closed, to be honest with you. That said, I know Adam likes to use Main WP, right?

Adam: Yeah, I love it.

Bradley: They've got the cloning feature where you can migrate sites, and it's supposed to be incredibility easy. I've never used it just because I use my own script, but … [crosstalk 00:57:27] The easiest way, though, is just hire an outsourcer. I got a WP guy that does it. What's my favorite way to do it? Tell him to do it. Hopefully that makes sense.

All right guys, it's 5:00. We've got MasterClass starting in just a minute, and I've got to set up the actual video for that. Thanks for everybody being here. We'll see you all …

Adam: If you haven't yet, I'm going to drop the link for the AMP plugin, go check it out. That update's coming down the line so sign up, grab it, and join the Facebook group.

Chris: Get it while it's free.

Bradley: Yep. All right, everyone. We'll see you next week, I guess. Thanks, guys.

Hernan: Bye bye.

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