In episode 133 of our weekly Hump Day Hangouts, one viewer asked whether an associated website for a Youtube channel is necessary.
The exact question was:
My established website has an empty Youtube channel as part of its existing branded syndication network. I went through your YT Mastery course and will now be adding a lot of videos and am wondering about the companion website you discussed. Is a companion website needed in my situation or is that only used when the YT is the primary focus and there is no related website already in place? I don’t mind having both if adding a companion YT website is beneficial.