During the 86th episode of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if it is needed to upload videos in the T1 and T2 networks via YouTube.
The exact question was:
Q: I build a persona based 2 tiered IFTTT network. I also built my branded channel T1 IFTTT network. Does this mean I have to upload videos to both networks via YT? Are there any problems with this due to duplicate content as videos will be the same on both networks? I see no other way to get the videos on to both networks.
During episode 85 of Semantic Mastery's Hump Day Hangouts, one participant asked if it is recommended to create statewide YouTube channels for all businesses in different niches and silo out per city.
The exact question was:
Hey guys, do you ever build state wide youtube channels for all businesses in different niches and silo out per city instead of niche with the playlists? I want to do it for the whole of england, which is smaller than many states in the US, is it too general to have multiple niches in a city playlist, and would country wide be too much, as england is pretty small so most counties only have one main city so would like to silo with cities instead and build 5 2 tier networks for it.
Even if it couldnt rank videos this would be good for additional embeds and could maybe be used as my own link network possibly, or is this a waste of time? Thanks.?
During episode 82 of Semantic Mastery's Hump Day Hangouts, one question was about the creation of Google Plus page while keeping an original YouTube channel.
The exact question was:
Hi Bradley, Marco, Adam, Hernan and Chris
I picked up a client that wants a Branded network built for his business. He already has a G+ profile with a YouTube channel with 488 videos in it, but doesn't have a G+ page.
my question is;
How do we build a G+ page and keep the original channel as part of the network? So we don't lose all the juice from the original channel. Is it possible to build his business page as his G+ page and link it to his original YT channel? (without building a new YT channel.)
Adam: Hey, everybody. Welcome to Hump Day Hangouts, episode 78, the episode where we're all here again, so …
Adam: I'm going to go down real quick before we hop into announcements. Since we've got everybody, we'll say hi. I always go by what I see on my little screen here, so Chris, how's it going?
Chris: Excellent. Great to have you as well.
Adam: Good deal. Hernan, how's it going, where are you, and what have you been up to you, man? Fill everybody in.
Hernan: Hey, guys. I've been traveling, and I'm in Barcelona right now. I miss you all, guys.
Adam: Good deal. I think Hernan's giving a talk this weekend, is it, are you? At a conference, or …
Hernan: Yeah. Yeah, in fact, I'm in Alicante. I'm going to be in Alicante, giving a conference, so it's going to be a lot of fun.
Adam: Awesome, awesome. Marco, what's up, man? How's it going?
Marco: Hey, man. What's happening?
Adam: Not too much. Keeping busy. Hopefully, I don't get the power out. I think I've got the same problem Bradley had last week, I got thunderstorms rolling through.
Bradley: [I've got the 00:00:55] same thing going on now, man. It's storming outside again, so we'll see.
Adam: Yeah, must be covering the East Coast, so …
Marco: Same here. They're starting to roll through, so you guys are affecting Costa Rica, man. Cut it out.
Bradley: It's been …
Adam: No, that's all right.
Bradley: … raining for, like, 4 days, and it's supposed to rain the rest of this week, too, so it's like, “Wow,” we've had rain for like 6 or 7 days in a row.
Adam: All right, so that's our excuse if we end this early.
Hernan: All right.
Adam: Not too much in the realm of announcements for me today. I just wanted to tell everybody, if you weren't here last week, I think we mentioned it, we just had the first IFTTT SEO V2 webinar, and I wasn't there for it, I had to take care of some other things, but Bradley, I believe you went into monetization and then you did some other stuff too, right?
Bradley: Yeah. There was, I did … It was like, it ended up going a little over 2 hours, so the updates was about an hour, and then there was about an hour for the monetization methods, which was like the additional webinar that we promised on the sales page, and so, what I did was I cut those up, I edited those out, and then split them up and put them in the Member's Area, so those of you that are IFTTT SEO Academy Version 2 members, it's in the update section inside the training area.
Adam: Good deal. All right.
Bradley: Both of them, both the update, the monthly update, and the monetization methods. They're two different videos, but they're both in there.
Adam: Awesome. I put the link in there. If you're not a member, I highly suggest you check it out if you're interested in automating things, as well as driving traffic, all sorts of good stuff. I mean, honestly, go check it out, the sales page is pretty awesome, but I'm kind of biased on that, so … Also, put a SERP Space link in there, people who are subscribers to SERP Space right now are getting a short email series that Hernan put together on video ranking, so that's pretty cool. It's free, it's just if you're a subscriber, you're getting these, and it's just a quick 4-day series on some of, kind of our tactics on ranking videos, and, spoiler alert, at the end of that, there's going to be something special. If you haven't signed up for SERP Space yet, please do. Hop on, it's a free account, and I just pasted the link, go over there, sign up, and you'll get some of the cool stuff like that.
Adam: That's all I got. You guys got anything?
Bradley: I'm going to-
Male: [With 00:03:50] two hats.
Bradley: I'm going to post this link to that event page. Is that what you want me to do, Marco?
Marco: No, let's hold off on that until I have it all set up, and we're sure on the time and the date, and all that …
Bradley: All right.
Marco: … but yeah, you're, everyone's invited to attend, it's going to be totally free. It's just pure value, the stuff that you can be doing right now to rank your website, and things that Google is letting us get away with, so … Be there. As I said, you white-hatters, you need to be there so that you know what you shouldn't be doing.
Adam: Good deal. What, so how will people … How should we do this? Will we post it in the groups or something?
Marco: Yeah, I'll post the links, and then we'll drop a link next, on next Hump Day.
Marco: It'll all be set. We'll have a page set up so that they can just go and check in, and let us know, yeah. We'll be there.
Adam: Easy-peasy, so yeah, and then, if you guys are listening now and are … We'll just put it under the YouTube notes, too, so if you see this, or you never watch on time, or you have to watch replays, we'll include that so you can make it. All righty. Anybody else?
Hernan: I think we're good.
Adam: All right, let's do it.
Bradley: Let's get into questions then. Grab the screen, so you guys should be seeing my full screen. Correct? I think so.
Does NAP Inconsistency Causes GMB Listing Ranking Issues?
I would go and try to make that match, what it's supposed to be, and also, keep in mind, though, that there's a, I'd have to go look for the site, but there's … You should also be trying to use the addresses that validate via the U.S. postal code, or the Postal Service, in other words. There's a way to validate addresses to where that, to make sure that they're the way that the U.S. Post Office should have them, and then use that address in your Google My Business listing. I've had that happen multiple times across many different clients, where Google, Google Maps or whatever will update the address to something that's different than what it was supposed to be, and you just have to go back in and edit it.
You might have, it might trigger a reverification, which means it'll send you another postcard. If that's the case, so be it, just reverify it, because I recommend that you try to get, force Google to make it the correct address, than trying to go and update all of your existing citations out there that have the incorrect address, because then you're just compounding the problem. Try to fix it at the source, is what I'm saying, okay? There also, it's been a while since I've done it, but there should be … Let's just see if it's the same. Google Map Maker. Yeah, if you …
You should be able to edit it, potentially, inside of Google My Map, or excuse me, Map Maker, by putting in the address and pulling up your listing, and then suggesting an edit. You're going to want to be logged in your main profile when you do that, because, and in fact, any of you that are doing local SEO, it makes sense to come log in to Google Map Maker as your main profile, and just add details to maps, or make slight edits for stuff that's local around your town that may be incorrect, and stuff like that, because then you start to build a profile inside of Google Map Maker as an editor, and you'll see that when you, if you try to make an edit on a map and you've only done it for, like it's your first time doing it, it will get held for moderation.
It'll be pending for review, and so somebody, some map editor will come by and moderate it and see if it's, either approve your review, or your edit, or they'll deny it, and they'll say why, if it's been declined or denied, okay, but once you've done enough edits to get approved, which it takes time, guys, but once you've done enough edits to get approved, then you'll be able to start making edits and they'll be instantly approved. You'll bypass the actual moderation. I don't know what the threshold is to get over that line to cross, to cross that line to where you don't have to get moderated anymore, but it's good to have, because if you're doing local, it will allow you to update almost in real time issues with citations in Google listings, Maps listings. Check that out, that's, just go to Google Map Maker. All right? You want to add to that, anybody? Before I move on?
Hernan: No, I think you got it.
Male: Looks perfect.
Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?
Bradley: All right. Randy says, “If I'm building links to a non-canonical web page, will the link juice naturally flow to the canonical one? I'll be more specific. If I build,” or “I'm building links to rank an Amazon page. However, Amazon has 2 versions of every product page.” Okay. “Number 2 is the canonical, and unfortunately, it will actually change if a seller on Amazon changes their title. I don't know if Amazon 301's them if they change, but the only URL that doesn't change is number 1, its permanent URL. However, it is not canonical.” I think what you're saying is number, link number 2 canonicalizes to link number 1. Does that make sense? That's what I'm assuming. Is that how you guys are reading that?
Male: Yeah, yeah, yeah.
Bradley: Okay, “If I'm trying to rank an Amazon page in Google, to which Amazon URL should I build links for maximum effect?” Well, to be honest with you, all of them.
Hernan: Mm-hmm (affirmative).
Bradley: Like, you should be building links to all links that, would either 301 redirect, meta refresh, or canonicalize to this URL, any one of those URLs would be a good target.
Adam: Yeah, and real quick, just to clarify, it's the other way around, but I think that your answer still stands, that you should build it to the all of them.
Bradley: This one canonicalizes to here?
Adam: Yeah, that's what he's saying. He just put a quick chat in the event page.
Bradley: Okay, well, [whichever 00:10:36], so usually, you have, the canonical is the one that it points to. Right? What you're saying is … Okay, so number 2 is the canonical, okay. Number 1 points to number 2 is what you're saying. Okay, well, it doesn't matter. The method still stands. I would build links to anything that either redirects, meta refreshes, or canonicalizes, period, but if you know that the one … You said, let's see, which one is it that changes?
Hernan: I think number 2 is the canonical, and the one that changed is 2, so the best way to go in my opinion would be to build, yeah, to build links to number 1, and then both, but yeah, number 1.
Bradley: Yeah, because that's the thing, if this one changes, but this one always is canonicalized to this one, even though this may change, then you're going to want to be pushing links to this one.
Bradley: Because this is a dynamic URL, which means it updates when something else changes or can be changed at any time, but this one canonicalizes, this is what I would consider the root URL, if that makes sense, so I would be pushing links to here.
Hernan: Yeah. If you want to take the extra job, Randy, if you want to take that extra work, you can still build links to a 301, to a redirect, which you can control link [issues 00:11:55], and redirect that to the new URL, but you will need to be constantly monitoring the new URL.
Bradley: Yeah, in case it changes. Yeah.
Hernan: The best way to go. Yeah.
Marco: Just as a quick note, it's really interesting about Amazon, is that it's backwards. If you build links to the HTTPS version of the website, it redirects to HTTP through a 301, so there's a lot of neat stuff you can do with that.
Bradley: Cool. Yeah, so that pretty much answers the question. I would go with that one, and then that way, if this changes, and just like Hernan said, you can always do a 301 redirect to here, too, from another, from a domain that you control, and build all your links to the 301 redirect. That way, in case this changes, you can just update the target, the destination of that 301, and you can still keep pushing juice to it, but like Hernan just said that, if you want to just stick with this one, because it won't continue … You won't have to monitor this. If this one's always going to canonicalize to this, regardless of whatever this is, then you could build links to here.
Can You Build Many Links As Possible In Tier 2 Sites To Optimize A YT Channel?
Adam: I would assume so, but I would say, let's go with that, and I you ever go, if you're on, Robert …
Bradley: Okay, so he has a money site.
Bradley: He has a money site, and then the YouTube channel … I guess they're both syndicating to the same network. In other words, you've got your money channel, your money channel, and your money site, right? Your main YouTube channel and your money site, your main website, that are both syndicating to the same branded IFTTT network. Well, that's fine if you want to build … Now, see, what I would do is I would take the YouTube channel and disconnect it from the branded network, and then create a new Tier 1 network for the channel that would just be a persona-based network, and that way, that your only, your branded network is only going to be connected to your main website, your money site.
Then you can build out Tier 2 networks on your, the Tier 1 unbranded or persona network that you have around your YouTube channel, because right now, if you build two-tier networks and connect it to your branded properties in Tier 1, then even if all you wanted to do was use that for YouTube, every time you upload a video to YouTube, it's going to automatically syndicate to Tier 1, and then Tier 1's automatically going to push it out to Tier 2. That would be fine if it was just YouTube, but the same thing is going to happen every time you post a post to your money site, you publish a post to your money site. It's going to do the same thing.
Again, I don't recommend doing that, so if you want to use two-tier networks, which you should be for YouTube anyways, then just disconnect YouTube from your branded Tier 1 network, create another Tier 1 persona-based network that's not branded, and connect that to your YouTube channel, and then use that non-branded Tier 1 as your trigger point for your Tier 2 networks around your YouTube channel. That way, your money site is only syndicating content to a branded Tier 1 network only, but your YouTube channel is syndicating content to a full two-tier network, and you can stack as many of those on that one YouTube channel as you'd like. Okay?
What you can do if you still want to post the YouTube videos also to your branded network, what you can do, you just would have to manually, after you upload a video to YouTube or Livestream or whatever, you'd have to go over to your money site and create a blog post and embed that video in the blog post, which is fine, you can do that, too. It's just one more manual step of going over to your blog and then creating a blog post using the video that you just uploaded to your YouTube channel.
Then, when you publish the blog post, it's going to go ahead and syndicate out across your branded network as well, so you end up getting another syndication out of it to a branded network, because remember, you already got them through your persona-based networks if you build it out that way, but yeah, there's no issue with footprint on YouTube channels, guys. Not with the descriptions, the way that we have the description set up in the recipes. If you start bringing, pulling in YouTube video descriptions and such, then yes, it can be a footprint. If you're using it to build links back to money sites and stuff like that, it can be an issue, but if you use the recipes the way that we have them set up for YouTube networks, then it's not a footprint issue.
Building Full 2 Tiered with YT And Connect Branded WP Site
You're going to either be building links back to your channel, or to a playlist, or to another YouTube video, or whatever it is that you want, you can code that into the recipe. Just keep in mind that that's hardcoded, so if you want to update them, you got to go mess with that, the ingredients in that recipe. Okay, but you can switch it up. That's what I would do, so you can switch it up. Let's say your Blogger recipe points to your channel. Maybe your Tumblr recipe or your wordpress.com recipe points to your playlist, something like that. Does that make sense? Switch it up.
Male: Yeah, I also think he's looking at this, and most people are looking at this really narrow and singular, because one user can have 50 channels, right? I think that's what you're allowed per user. You can create multiple channels so you can do multiple things, if you're a video person and that's what you want to do. You can do a lot of things that are related, and just add relevancy to whatever it is that you're doing. You can post from all of your different channels to the same network, or you can build multiple networks, you can criss-cross … As long as everything is themed, there's a whole, there's a lot that you can do that just mushrooms. You can't just think narrow, one channel, one syndication network, and, “That's it, that's all I'm allowed to do.” You can't think that way.
Bradley: Yeah. Yeah, and that's, I understand also trying to get the [brand 00:19:44] … That's one of our frequently asked questions that we get often, guys, by the way, and it's in our knowledge base at support.semanticmastery.com in the IFTTT training, or knowledge base articles, but one of them is, “If you have a branded network, and a money site, and a YouTube channel, can you syndicate content from both to the same network?” I always say, “Yeah, you can, but if you're going to be syndicating videos, if you want to push videos out across a two-tier network, then I recommend just creating a persona-based two-tier network for your YouTube channel specifically, and then keep your branded network just for your main money site, okay, and then again, you can always publish the videos as blog posts on your main money site and get another syndication out across your branded network from it,” so …
Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don't Have Blog Presence?
That's what I'm saying, guys, we give you the recipes for using IFTTT to be triggered via RSS feed or from YouTube, because those are the most common types of recipes that you're going to use for content syndication. However, you can use Blogger as a trigger, or wordpress.com as a trigger, or just use the RSS feeds from those if you wanted, or you could use Twitter, you could use a Facebook page as a trigger, anything that you want, really. As long as you can just create a recipe inside of IFTTT to do it, you can certainly play with that, and test it.
Hernan: Yeah. In fact, if your client is active on Tumblr, Ryan, Tumblr does output an RSS feed, so you can try both. You can try the native channel, from Tumblr to whatever, or from the Tumblr RSS feed to whatever, so you have both options over there.
Bradley: Yeah, but he's also, he's asking, “Can you syndicate from Twitter?” Yes, because …
Bradley: … in our Twitter SEO Academy training, we create Twitter syndication networks for that, so that … Then you can also use Facebook posts. I'm not sure about profile posts, but I know you can do page posts.
Hernan: Yeah, page posts. Yeah, profile posts, they are usually private, so, I don't know if that's the case, but Facebook posts from pages, yeah, definitely.
Bradley: Absolutely. Just play around with that, guys. I mean, again, now that you know how to use IFTTT, feel free to play around with the recipes. We give you guidelines and tell you why we've set up the recipes the way that we do, but there's no reason you can't go out and start playing with some of your own as well. By the way, you guys should probably have a test network that you have set up, like a throwaway WordPress site that, a self-hosted WordPress site, like a testing domain. You should probably have several testing sites anyways, but you should have a test network or two that you test different recipes on, different syndication methods, things like that, because you don't want to be doing those kind of tests on an asset, a digital asset that's producing income for you, or client stuff, or anything like that.
You should have, essentially, a demo or testing network and site that you can do, try different things on, because that way, it's not going to harm anything, it's not going to end up … If you do something wrong and you end up getting accounts terminated or whatever, it's not going to lose or interrupt a revenue stream, an income stream, right; so it's always good to have at least one test network somewhere that you can play around with different types of recipes and stuff.
Can You Use One Branded YT Channel For All Cities?
Michael Franks says, “Hello. None of my city subdomains will have many videos individually. Can I just use one of the branded YouTube channels for all cities?” Sure, Michael. Absolutely. “In the Google Drive Doc of a brand IFTTT network, is it a good idea to add in some citations like Yelp to the list of online properties?” Sure, you can do that, too, Michael. We actually teach that inside of RYS Academy, but yeah, you can do that inside the Drive doc. Why not? You can list, you can put links next to your citations. If you have a local business and you have citation listings out there, or business directory listings, sure. Link to them. Find out what your most valuable ones are, and link to those, all right? Let's see, how are we on questions today? We got a few. I was going to say, I'll give a demo, real quick, of how to find the most powerful citations, but we've covered that before. You think I should cover that again real quick or move on?
Hernan: No, I think we can move on. Just Google them.
Bradley: Yeah. I was going to give a demo, but Michael, just, what you should do is go put the business's name and phone number in, and then, into Google, so search on the business name plus phone number, and then whatever Google shows you as, on like, the top two pages of what citations are showing, business directory listings are showing, copy those. Those are going to be your most powerful citations, so if you want to link to those, that's fine.
Hernan: Yeah, and that technique, usually Google. Google telling you what are the most valuable things, so pretty much everything. Works for, if you are trying to power a press release, if you're trying to power up other profiles, like if you were doing a branded search, and Google will tell you which one are the most valuables, because you know the top 3 or top 5, so …
Where Is The Location Of The Website Files Created In Sites.Google.Com?
Marco: I think it's, you know how you can access the files in WordPress …
Hernan: The [HTTP URL 00:25:40]?
Marco: … or [you can access 00:25:40] FTP or cPanel files? That's Google internally, and they will never give you access to that. That's why we came up with the Google Drive method in RYS Academy, to build sites. This way, we have more granular control.
Bradley: Yeah, because those are all, I mean, I don't know how to access any of those files. They're are on Google's servers, which are probably in the middle of Fort Knox or something.
Hernan: The moon.
Bradley: Let's see, this is John, he says, “Bluechip Backlinks is awesome. I should have listened to you guys earlier. Everybody needs it, a wealth of information.” Yeah, it's awesome. It's really, it really is powerful.
How Do You Automate Daily Sitemap Submission?
Bradley: Steven, contact us at support, we'll get you square away. “Many SEO companies advertise daily sitemap submission. Is this a good idea and how do you automate this?” That's BS. Daily sitemap submission is garbage, it's crap. That's just something, a feature or benefit that they put in their sales copy to sound more important, because when you submit a sitemap, guys, it's there, it's done. You don't have to keep submitting it. It should update dynamically … Well, it depends, I guess, on your web platform, but WordPress updates dynamically, so it's not something that … Most sitemaps should update dynamically. I don't think there's any of them that are static unless you've got, like, an HTML site, and even then, they've got scripts that update that stuff, right?
Hernan: Yeah. Yeah, as long as it's XML, it should update, or unless you have a humongous website. A website with thousands of pages, and-
Bradley: Yeah, and pumping out dozens of posts per day or something like that.
Hernan: Right. If that's the case, you will need to use something like [Better 00:27:21] WordPress Sitemap, that will actually cache your sitemap, but the cash will expire, so it's pretty much the same. Instead of updating every, instantly, it will take like a day or two, but it's pretty much the same, so …
Bradley: Yeah. Yeah, I mean, the thing is is, the site map, especially when if you're going to go submit your site map to Search Console, right? You only need to submit it once, and then it's going to update … It's supposed to update dynamically, but like Hernan just said, like for example, if you've got a site with, it's a massive site and it's got thousands of pages or posts, or if you publish a hell of a lot of content, so your blog's being updated dozens or hundreds of times per day, think of like Huffington Post and things like that, guys. Then those sitemaps, yeah, they'll cache, because otherwise it's just, it's too resource-heavy to generate sitemaps like that regularly, but again, you only need to submit it one time, to Search Console.
Hernan: Yeah, and there's also, most of the time, you will have parameters on the sitemap, whether the content is updated on the blog, on the … For example, [eHost 00:28:35]. It will tell that the posts are updated daily, so that's like, or hourly, or always, or never, you know? That's like a cue for the spiders to keep coming back, and then you have priority. For example, the homepage will have most of their priority, and it's updated regularly, and those kind of things. Those are like timestamps that the spider use with XML language to keep coming back, depending on the frequency of your posts and updates, so …
Does Link Buiding to an IFTTT User Profile Help The Recipes?
Hernan: Yeah, there's, like, a profile link, right?
Bradley: Yeah, you can get a … Which can be used as a buffer site or whatever, but if we go to, where's my … How do I go to just my profile page? Do you know? Preferences, maybe? Yeah, that's probably it. There's a profile page, I know there is, it's I've just got to find it. Here it is. It should give you, anyways, there's a way to get a public profile URL, and I'm not sure exactly where that is, but here it is, there it is. Right there where it says “view profile,” dummy. “IFTTT.com/p/yourusername” is going to be your profile. Now, there should be somewhere in here, I thought there was a link to my website.
Hernan: Yeah. You have it set up as your Facebook profile. You can edit that.
Bradley: Yeah, it should have been edited. It used to be the Semantic Mastery. I wonder what happened. Maybe it updated and I need to change it. Must look at it and then unsigned … When I'm not signed in. Yeah, it looks like I need to edit that, but at least you used to be able to. Maybe it's changed, but you used to be able to put a link to your main money site, and it would show on your public profile page. It's not going to do anything to build links here to help the recipes, but if you had a link to one of your properties here or whatever, then you can push some juice through that link, but other than that, no, it's not going help your recipes any.
Hernan: Yeah. What I'm saying is that, for example, if you use something … Because you can use some of the channels as profiles. You can select a new channel to become your main link, and if you select something like Twitter, it will grab your Twitter username, and it will also grab the description for your Twitter profile, so for example, I'm on [my 00:31:18] clients right now, that's why I know that, that it will get the description from the Twitter profile, and the actual, the links, are active links, so it says like, “Follow on Snapchat,” and I have the t.co link for the Snapchat profiles of these guys, so those are active links, and you can build links to this, so …
Bradley: Let's try it and see what happens. Profile updated.
Hernan: There you go.
Bradley: There you go. See how it just updated that? Let's refresh this and see what it looks like in a … There we go.
Hernan: Oh, that's cool. It has hashtags and also, that's a live link.
Bradley: Yeah, that's a live link, which should …
Hernan: That's cool.
Bradley: … take me over to Semantic Mastery. Yeah. There you go. That's where you would get your benefit. Don't use Facebook, though, apparently, because then it won't give you a link.
Marco: Yeah, but that's stuff that we usually reserve for the Mastermind. Oh, sorry, [I'm taking off 00:32:28], I brought it up. I thought people were familiar with the 301, double 301, and how one redirects to the other …
Marco: … so I don't know how much you're willing to give away. That's up to you. That's Mastermind.
Bradley: [Don't look at 00:32:44] me, I always give away the farm and then you guys yell at me. It's the whole good cop, bad cop routine.
Hernan: Yeah. To put it simple …
Marco: Is Randy in Masterclass or MasterMind, by the way?
Bradley: I think he's in Masterclass. I'm not 100% sure if you're in Mastermind, Randy, but if … I think you're in Masterclass, we're going to have a Masterclass webinar as soon as this one is done.
Marco: Post your question there, and we can-
Bradley: We cover that in there a little bit.
Marco: Yeah, yeah.
IFTTT For E-Commerce & Online Shop
Bradley: Cool. Okay, “IFTTT for e-commerce, online shop?” I'm not really sure what that question is, but yeah, you can do that. I mean, like what we've talked about, not … I haven't used it for like syndicating product listings and stuff, but I've done it with subdomain sites to use as the content distribution engine to build links to my, to product pages or to category pages and that sort of thing.
Adam: Yeah, and …
Adam: … I'm sorry if I'm butchering it, if your name is Marcin or … I'm not sure how you say that, but depending on the platform too, this is perfect for things like Shopify and a lot of other areas, depending on what you're doing.
Hernan: Yeah. Yeah, usually the best way to go for e-commerce, and we have this usage training, and we have a section for e-commerce as well, and we want to dive on, probably on a next … In an upcoming [funnel 00:34:08] we're going to be driving a lot more into. Other uses that do not come strictly hand-in-hand with SEO. You have some SEO benefits, of course, but if you are looking into more like promoting your products via social media, V2 will help you, because whether it is for using subdomains to link back to your product pages or category pages, or even having something like WooCommerce, that will output an RSS feed, or Shopify, that will output an RSS feed, and you can syndicate directly from the e-commerce, so if you haven't jumped into V2, do so, because inside of it you will find specific usage for e-commerce and how to set up for maximum impact and having the most amount of eyeballs on your products.
Bradley: Yeah. Mason Buys Houses, “Did you ever test the Bulk Phone Verified Account company from the IFTTT training?” No, I didn't, but because I mentioned them in the training, the guy reached out to me that runs that, because he said that he's got a shit-ton of orders, which is funny. I see that you're saying, “They increased the cost of 100 double-verified YouTube accounts to 50 bucks and will not answer a purchase request.” I'm not sure what to tell you about that, because if he ended up reaching out to me via support at Semantic Mastery, and then I got on a Skype chat with him and he was like, really appreciative of me driving traffic to him, when I hadn't even tested it, but, guys, I did disclaim inside the training that I hadn't tested it.
It was just something that I Googled, and I found Phone Verified Accounts, so … Honestly, 100 double-verified YouTube accounts for 50 bucks is still a good price, but obviously you need to get a hold of him, and I can't help you get a hold of him, other than trying to contact him via Skype myself, which I'm not really set up to do that, so just keep trying, and hopefully he'll reply to you. If not, try another one. There's other phone verified account providers out there, too. I just picked one from Google, guys, and pointed it out in the training, and said, “Hey, look, this is what a provider looks like, haven't tested him, but they look like they're pretty good. Give it a shot.”
Benefits Of Curating Content From Self-Hosted Wp Site To Social Media 2.0 Sites
Hernan: Yeah. Right, if you're using IFTTT, you do not need to do that work. You just publish curated content on your WordPress site, and it will automatically syndicate out to your social media, and most of the links that you get from IFTTT, it's curated content, because there are like 3 or 4 platforms that are actually copying, if you would, or posting the posts as they are, but the rest are backlinks, like bookmarks and those kind of things. They are curating content, so …
Bradley: Yeah, and the advantages and disadvantages, well, I'm a huge advocate for curated content. Been using curated content for years now, as opposed to written content or original content, because it's much more efficient to produce, it's much cheaper, and it's more authoritative, and Google freaking loves curated content, and it also does things like it masks footprints and stuff like that, so there's a number of reasons why I would recommend using curated content over original content.
Don't get me wrong, if somebody's got, if somebody's an expert in their field and they like blogging, absolutely they should produce original content, but for clients and stuff like that, I have curators that are just virtual assistants that have been trained on how to curate that create all the content for my clients, and for my lead-gen sites and stuff. They don't have to be subject matter experts. All they have to do is know how to locate good information and curate it. That's it, and so it's much more effective.
Hiring skilled writers that are knowledgeable or experts in a particular field or topic or subject matter can be really freaking expensive. If you don't believe me, just ask legal bloggers, people that provide content marketing services for attorneys and doctors and stuff like that. That kind of stuff's expensive. Really expensive. Whereas curated content is a hell of a lot cheaper, because you can train somebody how to become an expert curator in pretty much any subject matter without them needing to be experts in that subject, so I highly recommended that.
By the way, you're in the Mastermind, John, and you have access to Curation Mastery, just go check it out. Go through that training. I think you'll find it very valuable. For everyone else, if you want it, we can drop a link for it. We're going to update it and relaunch it under a new brand with new updates and everything, and that's probably going to be …
That's going to be underneath the Mastery PR brand, and that's probably going to be a launch set for sometime around September, so just know that … It might even be done sooner than that. It's probably going to be done sooner than that, so just keep that in mind, if you guys are interested in it. Anybody that purchases the original version of it will get the updated version.
Adam: Oh, my God, it's killing me you're not reading the next question yet.
Is It Acceptable For A Repeated Word In A Silo Structure?
Bradley: Okay, “My name is Cecil DC Glenn. I'm the artist that made the song ‘Whoomp There it is!' … “
Marco: Don't interrupt the man. He gets a +1 even before you read the question.
Adam: Yeah. That's why I was dying, just like, “Oh, my God, come on, read it!”
Bradley: ” … back in '90s. I'm building a nostalgia website.” That's awesome, by the way.
Bradley: Okay. We don't do site audits on Hump Day Hangouts. We do in Masterclass. I would love to have you come join the Masterclass so that we can maybe help you with this, but, and just taking a quick glance at it, what do you guys think? Did you look at it?
Hernan: Yeah. Yeah, I did. My first impression would be that the silo structure is solid. However, probably you can save a bunch of articles just by nucleating …
Hernan: Yeah, like combining keywords into a big article, like, for example, the Whoomp There It Is silo. It would be a good idea to have probably 3 or 4 of these keywords. They can fit into a big article. You know what I mean?
Marco: He's also getting himself into over-optimization problems.
Adam: Yeah, which I think is probably his main concern, I mean, just based on his question, is that he knows it's going to be tough to do.
Hernan: I mean, the silos are good, '90s music, old school music, Whoop There It Is, Tag Team back again. Those are great because those are different URLs as well, but then, for example, the '90s music, it can be movies, cartoons, fashion hits, songs without the '90s. You know what I mean?
Hernan: That will give you like a unique URL. The same with old school music, like rap, R&B, movie songs, etc. You know what I mean?
Bradley: Yeah. Yeah, because if it's in that silo already, then it's already been qualified as being old school music, right …
Bradley: … so you don't need to say “old school rap,” because you could just say “rap,” for that matter, because it's already in the old school music folder, or silo, or container. Does that make sense?
Bradley: Yeah, so it's going to-
Adam: Yeah, or you can, well, you could just mention it once, but you wouldn't want to have that as the title or something like that.
Bradley: Yeah, of every … Right, exactly.
Hernan: Right. For example, if the URL is tagteambackagain, then I won't have, one of the silos is Tag Team back again, and that can give you like Tag Team Whoop, you are repeating the keyword twice or thrice, so …
Adam: Sorry, this is my favorite question of the day. Every time we talk about, or you say that, I just keep hearing the song in my head. I'm sorry. This is really hard to think about while …
Marco: One other thing. If he has the URL to the official video, please post it, man, so that we can go give it some love, so that we can go … Because I know Gary posted one, but I don't think that's the official video. Dr. Gary posted the URL to a video, but if you're on this, Dc Glenn, and you have the URL, post it, man. We'll go watch the video and give it some love, man. I love that song.
Bradley: Dc Glenn is the winner of the question of the day. Winner! I don't know what you get, but …
Adam: Yeah, big time. All right, Man. The song was the inspiration for a '90s party, my friend …
Bradley: Bragging rights, yeah.
Adam: … not too long ago.
Bradley: Let's see. Dan. Okay, Dan says, “I got networks built by you guys. How do I know what the trigger is from them?” Well, when you ordered the network, you provided us with the trigger. You should have, right? We ask you when you place the order if you want a blog syndication network, in which case you have to supply the RSS feed, or if you want YouTube syndication, in which case we either create the YouTube channel for you, if it's a brand new network, or if you have an existing YouTube channel that you wanted as the trigger, you need to just send us your page login details, which is part of the order process as well, so what you need to do is go to your Tier 1 network and log in to the IFTTT account from your Tier 1 network.
Okay? Open up your spreadsheet, go find the IFTTT row, log in, and then just look at your … Go to “my recipes” and look, and you'll see what the trigger is in the recipes. That's what we built it on. Again, that should have been from information supplied by you when you ordered. Okay? All right. We're almost done. We're almost out of time, anyways. We've got about 4 or 5 minutes tops. “Bluechip Backlinks.” All right, cool. Adam, thank you. “Hi, Bradley, did you do an .htaccess training? I am looking for the best code to use for general SEO.” No, I haven't, because .htaccess stuff, I have not done any training on that.
Honestly, I'm not real good with it either. Every time I got to do anything in .htaccess I end up having to look in forums and stuff like that to get it straight, or I just contact the host, which is what I like about having a good host, because if you contact a good host and say, “Look, I need this done to my .htaccess file,” they'll do it for you. That's personally what I do. If I'm just testing some stuff … I don't have any training on that, if that's what you're asking, George, no. I'm sorry, but I'm sure you can find something if you dig around and Google long enough, you can find something, I'm sure.
“Masterclass,” Randy. Okay, Randy, then bring that question up when we start here in about 10 or 15 minutes, and we can answer that question about the HTTPS thing. John says, “Where do I find Mastermind? I always miss them.” Masterminds are every other Thursday, and under Mastermind, instead of Masterclass, you have to be, go into the Mastermind Community, and click on the events tab in the left sidebar, and that will take you to the events page for the Mastermind community, and that's where you'll find the Mastermind community or event page.
Adam: John, you should also be getting email reminders. One just went out today and you'll get another one an hour before. If, for some reason, you are not getting those emails, please send in a support ticket, and we'll get you straightened up.
How To Deal With Country Redirect In Blogger?
Bradley: Yeah. Okay, “No disrespect.” Dc Glenn, that's awesome that he came on. Okay, Rico Suave, Richard, he says, “Questions I also pasted on Facebook: Blogger.com issue. Last week my AHREFS toolbar showed UR 6 then it went to 12, while the backlinks went from 10 to 120, so far so good, but since a couple days ago, it went to 0. Is it just me who has this issue, or is AHREFS blocked on Blogger? The DR is shown. Anyone can confirm with AHREFS tool Blogger shows UR value greater than 0?” Okay, I'm not familiar with any of the Ahref metrics anymore, because I've been using Majestic for the last 2 years, so I'm not even sure which metrics these are. “Many thanks in advance. In addition, I think I found something. blogspot.com has a country redirect.” Yeah, they have a country redirect, I think, for like, God, how many different domain extensions do they have? Marco?
Marco: However many Googles there are, man, and I think it's over 100.
Bradley: Yeah. Yeah, those are all … You can use … It's basically like canonicalized or 301 to the original blogspot.com, if you create it that way, so you can use all of those as additional link targets.
Bradley: Because they're all redirected. Are they canonicalized or redirected?
Hernan: No, they are canonicalized, because, yeah, it doesn't matter what you put, it will still … It will keep the TLD. If you put like blogspot.com.fr …
Bradley: Oh, that's right. Yeah.
Hernan: Yeah, it will keep the TLD, and then-
Bradley: It's canonicalized, not redirected.
Hernan: Yeah, it's canonicalized, but you can play a little bit with that, and those are all great link targets. In fact, if you're doing foreign SEO, the [ahref 00:48:08] lang tag on the Blogger will change depending on the TLD, so that's interesting to test.
Bradley: Yeah, so I know that you can build links to any one of those TLDs, extensions, and it should be canonicalized back. In fact, all you got to do is just go check it out, like look at your .fr extension, right, so look at your blogspot.fr extension or whatever, and then just view page source and look for the … What is it? Link rel=canonical. That's all you got to do is look for that, and you should be able to find it, and it should be pointing to your blogspot.com. Now as far as Ahrefs, I can't speak for Ahrefs specifically, but I know, guys, a lot of backlink analysis tools.
I don't know specifically about this one situation, but I can tell you that things change with the backlink canals. I mean, for example, guys, I have only been using Majestic for the last couple years, but sometimes I'll be looking at a domain and it'll have a trust flow of 27, and then I'll look at it the next day, and the trust flow will be 0, and it will stay that way for 3 or 4 days, and then it'll jump back to the 27 or whatever, and same thing goes on with backlinks.
Sometimes backlinks will disappear from their index, and then they'll come back, and that just kind of happens. I'm not sure what causes that, but it does happen, so maybe that's what you're seeing, Richard. I don't know for sure, because I don't know specifically what this one problem is, because I'm not even familiar with what those acronyms are inside of Ahrefs, it's been that long. Anybody else want to add to that? I know we got to roll, but …
Adam: No, I think we have to wrap it up here. One more question.
Do You Put Curated Content On A Subdomain And Link Back To Original Source?
I mean, because they're paying me for content marketing services, and, or for SEO, which includes content marketing services. Because of that, we're going to post the content directly to their blog, so I'm not sure what you mean by that, so … Okay, that's it, guys. We are done. Thanks, everybody, for being here. Masterclass members, we will see you in about 10 minutes, and for everyone else, we'll see you next week. Thanks for being here.
Hernan: Oh yeah. All right, there we go. Hey, everybody. This is Bradley Ben-, oh, I'm not Bradley. Hey, guys. What's up? Hernan Vazquez here from Semantic Mastery. Bradley and Adam are missing today. Unfortunately because they are in San Diego, so we are pretty much taking over. We're going to be talking a lot of SEO-related questions and stuff, so it's going to be fun. Anyways, I have the guys with me today. In order, hey Chris. What's up? How are you doing, man?
Adam: Hey, everybody. Welcome to Hump Day Hangouts. Today is March 16, and this is episode number 71. I've got almost everybody here. I think Chris is goofing off on the beach or something, although word on the street is Bradley is about to go join him. We'll go down the bro here. Hernan, how's it going?
Hernan: Hey, guys. Hey, everyone. Take it easy, you two, by traveling and doing stuff, okay? Just kidding.
Adam: Watch your mic. I think you got it turned up about 10 times. It's too loud.
Hernan: Okay, okay.
Bradley: It's hot. It's a hot mic.
Hernan: Hot mic, hot mic.
Adam: Hey, Marco. What's up?
Marco: Warm and sunny, man.
Bradley: It's getting that way here too, man.
Adam: Awesome. Last but not least, Bradley, how's it going?
Bradley: 71 degrees sunny. Actually we're supposed to get thunderstorms today, but I'll be on a plane, and hopefully I'll be above that.
Adam: Man, I hope so. [inaudible 00:00:54] just a couple of hours make a big difference. I'm up here and it's probably … It's not cold but, man, it's just nasty out, dark clouds, wind blowing, probably about 45, 50 degrees.
Marco: Did you say 71?
Marco: I was at the beach this weekend, and the water wasn't even that cold.
Bradley: You fucker.
Adam: Let's see, let's get through the announcements. The reason I'm pushing things today is we're going to cut things off at 45 after. We got to end early, Bradley's got a flight to catch. We're going to make this quick. I remind everybody, IFTTT 2.0, that's going to be 9:00am on the March 28 is launching.
Adam: We're going to be posting again the prices things like that pretty soon, but we are going to tell you now that on launch here, we're going to get the chance for a very special pricing. More on that later, we'll pop a link in if you want to be notified here in a sec. Also Serp Space if you're already a subscriber, you know it's a free account over there, and you could sign up. Once you sign up, you'll get discounts that other people don't get. If you haven't signed up, I highly suggest you do that. We've had a lot of updates to the system and we got a lot more coming down the pipeline, and then I wanted to see because we talked about it last week. I hadn't had a chance to talk to Bradley, so I wanted to see what was going on with MasteryPR.
Bradley: Good question. Yeah, we're working on it, I mean everyday we meet. Sometimes I don't get to make it because of everything else, but Zane is spearheading that up, Zane Miller. We have what we call a bullpen everyday at 3:00pm Eastern. We get together and work on the various projects. We've got several big affiliate products, campaigns that we've been working on, and promotions, which is cool because we're trying to develop the system, and in process, systematize it, create a procedure that can be documented and duplicated, so that parts, if not all of it, at least parts of it can be outsourced because obviously setting up a full-on affiliate campaign is a lot of work especially for the bigger products that would require more content, more effort, that kind of stuff. It's not something that I particularly wanted to do a 100% of the work on my own every time because it's a lot of work.
Once we have a nice procedure in place that's repeatable then we'll document and that's what's going to be available to where we can start outsourcing parts of it which will make it a scalable model, but at the same time, we're also finding because we've done a couple of promotions so far, and we're currently working on a couple of other big ones, that the original idea was to go after just the high ticket items because you don't have to sell near as many products. You don't sell volume, but you get large commissions. We're going after the $2,000 products to pay out a $1,000 commissions and that kind of stuff, but we're starting cold like MasteryPR. We're not mailing these offers to our list that we have developed for Semantic Mastery. We're starting cold so that we're on the same level playing field as the members of MasteryPR that are going along this journey with us.
It's interesting because I'm seeing that it's difficult to send cold traffic to a $2,000 offer and have it convert. No matter how good our campaigns are set up, it's hard to send cold traffic to a $2,000 offering convert. We actually just talked about it today just in the last hour during the bullpen where we're going to start promoting the lower ticket items to get traffic in the door that will get people opted into an e-mail list particularly a buyer's list, and then the follow-up sequence, the e-mail sequence is where the higher ticket sales will come. It's absolutely evolving as we go which is interesting because, I think, that's the best way to do it. The people that are part of this with us, there's about 20 people in there, less than that maybe 12 to 15 people that are really active in the group.
Out of all of us, we're developing together, and it's a process that we're working on together to create, which is interesting, because instead of us just having something done and then saying, “Here, this is how you do it,” we're developing it together. It's interesting because it gives us that level of interaction between us and/or members that we hadn't had before so it's fun.
Adam: Cool, cool. I didn't know if we were going to share, but I'm going to ask you and you can say no if not. What exactly are you and Chris up to over the next few days?
Bradley: Oh, I'm going to Marketing Mayhem. Partner Chris is he's already there in Orlando, I think. I'm going down there for just to go, rub elbows with other affiliates and people in our space, try to develop some relationships for various reasons, and also Lead Gadget crew is down there. They invited me down, and that's in part I'm going down there for that as well. It's going to be fun. I've never been to Marketing Mayhem. I hear it's like an internet marketing frat party.
Adam: Oh, boy.
Bradley: I think I should fit right in.
Adam: Good deal and then we'll be meeting up at the end of the month in San Diego for the ClickFunnels conference.
Bradley: That's correct.
Adam: That should be interesting. I've never been to one of those either, so we'll-
Bradley: I hear that is cool.
Adam: Get a chance to check that out and hopefully learn a lot as well as be able to hopefully help some people.
Adam: All right, let's get rolling.
Bradley: Yeah, we got about 40 minutes, so I'm going to go ahead and grab the screen. You lock it one. Can you guys see everything all right?
Ideal Number of Keyword in a Video Title
Bradley: Okay, let me resize this a little bit. Okay, here we go. We'll get into these questions. We're going to roll through what we can today, guys. I have to wrap it up in about 40 minutes or so to go catch a flight. Okay, Mark says, “Hey, guys. I know you go after one keyword per video with your video title. Do you put the brand name in there too?” Yes, Mark, I do. Most of the time, yes. Your example Plumbers in Dallas and then separator Bob's Plumbing, that's typically what I do, yes, because I like that whole branding thing. I think it adds … It makes it look more legit. I usually put the company name in there.
“Just one quick yes or no question, sorry, when you have multiple personas attached to one YouTube channel, do you use the same Tier 2 for all or does each Tier 1 gets its own content sources, or can you do both, say, one brand and two personas, all three is the same Tier 2, but also have other related content sources? Thanks.” Mark, when you're dealing with Tier 2 networks for YouTube, you don't need additional content sources. You can have them if you want, but you don't need them. The additional content sources that you use has triggers at Tier 2 are only required for the blog syndication networks. With the RSS recipes, you don't need that for YouTube because YouTube you don't have to hide the footprint. Especially if you use the recipes the way that we show them, the way that we share them, which is just the embed, the link to the video, and then the link to the channel. If that's all you're adding in the recipes then you don't need to worry about additional content sources to mask or minimize a footprint, it doesn't matter. We've never had any footprint issues.
For that, I would recommend that you just don't bother with adding content sources in. You certainly can if you want, but it's additional work that, I think, is completely unnecessary, it's not needed. I always like to do the bare minimum to get results, but if you want to do multiple persona … Personally, what I do is I always have new full two Tier networks. If I'm going to create for YouTube syndication, guys, if I'm going to create a Tier 1 ring that's a persona-based or brand regardless, every time I've created a Tier 1 ring, I end up creating the three Tier 2 rings as well. It's just like I do a full two Tier network which is four rings in total, one Tier 1, three Tier 2s, do that no matter what. If I'm just starting with a brand new YouTube channel, and I'm going to create one full two Tier network, great. If I want to go add another Tier 1 ring then I'll go ahead and add that Tier 1 ring, but then I'll have the three Tier 2 rings completed and added as well even if I do it in stages.
I just send the work to my VAs and they do it all for me, but if you were going to do it on your own, you could purchase … If you were going to build it yourself, which I don't recommend, then you could just build the Tier 1 ring, and then build out the three Tier 2 rings, and add them at a later date. If you were going to buy it, and you just wanted to buy one Tier, rent one ring now, and then the three Tier 2 rings later, that's fine, whatever you want to do. I personally like using the full two Tier networks for YouTube syndication better than just a single Tier 1 rings as supplemental rings. If I have some spare networks laying around, or networks that were part of a project that I'm no longer working on, or something like that, then I'll sometimes just add those an independent Tier 1 rings to the channel without adding the Tier 2 stuff to it, but even then I use to end up going back and adding a Tier 2 rings at a later date. Hopefully, that makes sense.
Let's see, Jack, Zacky? I'm not sure if I'm saying that right, but I saw that you joined recently, and I know that she said later up near the top earlier that she had sorted out her-
Adam: Yeah, she's going to cover it, yeah.
Bradley: We'll skip over this. Okay, for this, you said, “Should I wait until I get the IFTTT videos?” No, don't wait, Jack. Just go through it, just go through the training and start setting up because the new training is still very much … A lot of it is still similar. It's just the way that the accounts are set up that's been updated, it makes them stronger and more powerful, and also there are some new recipes, there are some new properties added, and some properties that we've taken away, but don't let that stop you, that's coming out in 12 days. Just go ahead and get started with what you have, and then when the new training comes out, you'll find some additional things that you can do additionally. I wouldn't wait though, just go with what you got, okay?
Let's see, and by the way, you asked about people are getting site audit and stuff, we do that in the Master class, and I know that you joined that. In the Mastermind, we also do it in the Mastermind, but the Master class is where we typically do site audits, or put you in the hot seat if you want. The next one's scheduled next Wednesday, March 23, at 5:00pm Eastern. If you want to be on that, just post on that event page which you can find the link inside the members' area. On the Welcome tab, there's a link that will take you to the most current even page, and you can just post your request there, and we'll bring you on to that webinar, and if you want to sit on the hot seat. We'll also audit any property you want us to look at.
How to Resolve 2 Existing Google Plus Page for a Company?
Well, you can add yourself to both pages. You can add yourself as a manager to both the Google … Look, what you're talking about is you had a Google brand page or Google Plus brand page, and a Google Plus local page, that's what you're talking about. You have two business pages, one's a brand page that has a links section, but it doesn't have an NAP, name, address, and phone number. The other one is a Google local page that has NAP, name, address and phone number, but it doesn't have a links section, that's perfectly fine. You can have two, and what you can do is you can make yourself a manager of both pages, your main profile, I mean, a manager of both pages, so that you can manage both. For example, we have the same thing with Semantic Mastery. We have a local page and we have our brand page, and it's perfectly okay to have both. We use our brand page more than our local page.
If you're doing stuff for a local business, you can still have both pages, but I would recommend what you're syndicating content to as part of your IFTTT networks, which is, remember, it's IFTTT to buffer, and buffer posts to the Google Plus page, I would recommend that you connect buffer to the Google Plus local page because that's going to help you to rank in maps. If you're doing local work, guys, and you have a local maps page then I recommend that you use that Google Plus page as your page in your network, or you can always set up a secondary IFTTT account, and a secondary buffer account, and connect to both, your brand page and your local page, and syndicate to both. You can definitely do that too. Like I said, if I were to come over here, and take a look, if you look at my pages here … Let me just scroll down a little bit.
If you guys can see this, we've got right here, there's two Semantic Mastery listings right here. Semantic Mastery, this is our brand page, and this is Semantic Mastery, our local page. The way that I differentiated the two was I added Gainesville, VA which is where our office is located, underneath that icon there, so that I can tell just by looking at my pages which one is which because this one has that little piece of text underneath that icon, so that's the difference. If we open this one up and we open this one up, you're going to see that these are two different … This needs to be updated, this stupid image.
This is our local page, and you can see it's got the NAP here, and it's got that little icon, text underneath the icon. I did that specifically just so I can identify which one it was in my menu. This is our brand page. This is the one that you can see we syndicate content to because do I really care whether my local page ranks or not? No, because we're not providing SEO services to businesses; however, it does rank in maps. It's probably just because our brand has got some authority now.
We syndicate to our brand page; however, like I said, if you're doing local like for all the local work that I do, guys, I syndicate to my local page because that's going to help it to rank in maps because, trust me, your competitors aren't doing that. Their maps listing or their Google Plus pages or their local pages, they're probably not getting updated with content regularly. If you're doing that through publishing content to your blogger or YouTube channel, that's going to be keyword-rich stuff that you're posting that's going to help your page to rank or your listing to rank. Hopefully, that makes sense. Do note delete, just keep both of them. Just decide on which one you're going to use. I recommend using the maps one. You can actually use both if you set up a secondary IFTTT account and a secondary buffer account, and just connect. You can actually syndicate to both, and there's nothing wrong with that.
Hernan: Yeah, it's normal when you have a brand new video whether you are or you're not syndicating now. You should be waiting at least, I would say, anywhere between a week and 15 days, so that the results are consistent. You wake up one day and the video didn't disappear. It's normal, it can go back to spot number one, and then disappear again. Do not rush the field, that will be my advice.
Bradley: Yeah, well, a couple of things. With brand new channels, you'll see that a lot. You'll see that more with brand new channels than with channels that have been seasoned a bit. Even seasoned channels, sometimes you'll rank a video instantly or within minutes, and then it just drops and it's not in the Top 100, it's gone, and then come back a few days later. Sometimes I've had videos that will disappear out of Google universal search, but they'll be number one in video search, which is the vertical search if you go to Google and you click Videos at the top. It's funny because it'll be number one in video search, but it won't be on universal search although other videos, other people's videos might be in universal search. It just takes time and oftentimes once it reappears back in universal search, it ends because it was number on in video search, it ends up ranking above the other people's videos too. It just takes times, like Hernan said, it can take a few days to several weeks.
Hernan: Yeah, and don't forget also that … I'm sorry, Brad. Don't forget also that when optimizing, when doing SEO for videos, you're also optimizing for YouTube because YouTube is number two search engine in the world. Even if you have a lower position on Google, you can still do a client base on your YouTube rankings, so have that in mind as well.
Bradley: Yeah, and that works better for some types of businesses than others, but yeah, that's true. Nate, don't freak out, that's normal, man, that's called the Google dance. It's absolutely normal. In fact if your videos weren't dancing, that would be abnormal, okay?
How to Protect Your Website from Linking to a Website with Spam PBN Pages?
Sky says, “I was offered some cash to have a link placed on my blog. I should've been smarter, but shortly after,” that's why I gave up. “I should've been smarter, but shortly after I assumed the same person built about 15 PBN pages with spun articles and linked to my blog, I don't see any negative effective effects at the moment, but how can I protect my site before paying when a G spam team comes around? From my understanding that disavow tool does nothing.” Well, that's incorrect, Sky. The disavow tool does work. I've recovered, penalized sites by doing nothing other than just submitting links to the disavow file using the disavow tool, so that absolutely does work.
“Should I be proactive in 301, the blog page, back to this guy's site or would that be effective with bad links too?” Yeah, you can do a 301 or you could do a 408, which just means “Page Gone.” You can do anything you want, that's what I would do whether it be a 301 redirect it away from your site, or put a 408 code in the header which says basically “Page Gone,” it doesn't exist anymore. It's not a 404, it's different, it's a 408. It's basically telling Google, “This page is gone. Do not count anything pointing to it.”
“By the way, the guy that created the PBN links has been mentioned in this group, and some of you may be using his services and offered the same deal.” No, when people offer, all the damn sites that I manage, especially a lot of them are just PBN sites or network sites, I get that those kind of spammy e-mails all the time with people saying, “Hey, we'd like to place a guest post on your blog. We'll pay you to do so.” I always immediately hit Delete on the e-mail because it's a bunch of bullshit.
Unless you got an authority net or site or something that people want to be guest posters on then I wouldn't do it because that's what you're going to do is to get some jackass SEO that's going to spam the hell out of your post or your site. This About tool works. I would still recommend though again, if you're wanting that page away or doing a 408, and then it wouldn't even be an issue. You wouldn't have to use this About, all right?
What is the Best Way to Minimize Posting Multiple Contents from Different IFTTT Properties in Branded Network?
Hernan: Yeah, they are too. Well, we always suggest, Kevin, is that you take it easy on the links that you are pointing to your IFTTT networks. From the sound of it, you are pointing just a handful of those links, so you should be fine.
Bradley: What you an do is take those 250 Tier 2s now that are Web 2.0s and you can kitchen sink those.
Bradley: You can spam those because now you've got two layers of Web 2 links between your money site and the spam, and so you'd be okay to do that. Kevin, you're all right with that, man. I wouldn't sweat it too much. I wouldn't go out and seek that intentionally like to do that intentionally, but it's done and thank God, you didn't point them all to your money site because then that would definitely be a bad thing, but this is going in your Tier 1 properties, you'll be fine.
What is the Potential Impact of Copying Images with EXIF Tag to a Google and YouTube Page?
Bacon, I love your name, “I bought the Project Supremacy plug-in and had been experimenting with it. I was wondering if I copy images that have the XF tagging to the Google Plus page associated with YouTube page that I posted related videos to or would this … I was wondering if I copy images that have XF tagging to the Google Plus page associated with the YouTube page that I posted related videos to or would this create any issues?” If you're copying images that already have XF data on them, I would strip it out and put your own. Is that what you're talking about, Bacon? I don't understand the question a hundred percent. It sounds like you're saying you're copying images that already had XF tagging. What I would do is strip that tagging out, all metadata, to where it's fresh. One of the ways you can do that is by taking a screenshot of the image instead of downloading … Downloading an image, you can take a screenshot of it, save it as a JPEG, and then you can add your own data to it.
Hernan: Yeah, Project Supremacy will allow you to curate “some images” and it will pool those images from the search engines. The problem with that is that they come with pre-existing metadata. The best way to do that, what we usually do when searching for images, even if you're using a Stock Free Image because, again, it's tagged for the Stock Free website, you can take a screenshot, download it, the screenshot, on your PC and then you can work on the metadata just like that. It will be a new image. Of course, Google can recognize [inaudible 00:24:37], but you're tagging that image to your own purposes.
Bradley: Yeah, and then like I said, save it as a JPEG because if you save it as a PNG, you won't be able to edit metadata, that's what I would do, that's what typically I'll do is I'll just take a screenshot of the image, and then put my own metadata because if you're downloading it or importing images from the web, they'll probably already going to have their own metadata and they won't be as effective. In fact they can actually counteract some of the stuff that you do.
Hernan: I've also heard … I think somebody mentioned it here on one of the past of the Hangouts source, that if you mirror, you use a vertical mirror for the image, Google cannot recognize it anymore, so that's more black hat when you're trying to fake an image and make it appear as brand new. I haven't tested it, that's something I wouldn't mind to test.
Adding 2 Extra Persona Rings to a Full Tier 2 Video Syndication Network
Remember, let's say that you've got your branded Tier 1 ring, and your blogger from your Tier 1 ring is triggering your Tier 2A network, so that's your second, your Tier 2 network that's being triggered by a blogger. You can add another Tier 2 ring especially for YouTube because there's no footprint issues. You can take another Tier 2 network and have it triggered by the same blogger or SS feed from Tier 1. It would just be like Tier 2A.A or .B because the first one was Tier 2A.A, and then the second one would be Tier 2A.B or Tier 2.1, Tier 2A.2, however you want to label, that's up to you, but that's what I would do.
If you've got two extras, I don't know, put one on Blogger, and put on Tumblr, or one on Blogger and one on WordPress, or one on Tumblr and on WordPress. Do you know what I mean? Because that's fine, and also you could also just use them as additional Tier 1 rings too, you can certainly do that, and that's fine. For example, you could use your YouTube channel as the trigger for your normal Tier 1 ring which would be most likely your branded ring or whatever, but you can add supplemental persona rings to YouTube. There's no footprint issues, so you can trigger those additional networks by just adding the YouTube channel.
Remember, you can add one YouTube channel to multiple or activate that channel in multiple IFTTT networks, guys, and multiple IFTTT accounts. All you got to do is just make sure that you're logged in to that YouTube account in your browser when you set up a new IFTTT accounts, and then go activate YouTube as the channel. It's not limited, your YouTube channel is not limited to being only activated in one IFTTT account. It can be in multiple IFTTT accounts, so you can put literally as many Tier 1 rings on a YouTube channel as you want.
Issues with LiveStream & Some Other Alternative
“Also having an issue trying to live stream. I have excellent upload speeds. Compressed the raw file to WMV format, it's only running 10.6 meg in size. I saved the file as 480P quality in format. In fact I shut down all unnecessary programs, startup. I have not tried disabling my Windows Firewall as I have never met, never had to before because I don't like the security risks. When the stream is going on Wirecast, it shows me only using six to eight percent of my total available RAM and 32 percent of my CPU. The stream ends are very choppy and delayed. This has never happened before and I was wondering if you had any ideas.” I had issues with them before and I would just re-code them as WMV files and that would fix, that fixed it for me, but actually I haven't used Wirecast in a while because I'm using either Hangout Millionaire.
There's a new, I guess it's new to me, but it's called XSplit. It's another live streaming software that's like Wirecast but it's a hell of a lot cheaper. I started playing with that a little bit. Adam, you played with that too? What do you think of it?
Adam: I like it so far. I don't like that it's a little bit manual. I still like Wirecast, but I figured out how to use it in 15 minutes. It's not like I'm an idiot with a computer, thankfully. Maybe we can put together a quick tutorial if enough people are interested. We can put something out there.
Bradley: Yeah, I think probably it would be worth doing because-
Adam: Maybe after we launch IFTTT 2.0, we can put something together for people. It's just another option, I like it, it's pretty slick.
Bradley: They have a free version and then they have a paid version. The paid version is a hell of a lot cheaper than Wirecast, I'll tell you that.
Hernan: Hey, Bradley?
Hernan: If I can answer it for a second, he needs to do a PING test just to make sure he doesn't have packet loss. Yes, he can have all the speed he wants, but if he's losing packets, and that's why the video could be choppy so he needs to do a PING test. There's actually a website like Speedtest, I'll drop the link in there.
Adam: Yeah, and also talking about the Windows Defender, make sure there's nothing screwing around with your program. If you're using Wirecast, it could be doing something, so I would just check that disallowing, not disallowing, but I've seen some weird stuff happened with Windows Defender.
Bradley: And in also handbrake.fr, I know a lot of people will take their videos and they'll run them through Handbrake and it compresses them a little bit more, and that makes it work better for Wirecast. Again, I haven't had that issue so I don't know, but I know, I've read in some of the other groups and stuff that people use Handbrake when they have issues. They just re-encode it using Handbrake and it compresses the file a bit better, and it makes it stream better. Just give it a shot, it's free to download.
Paul Clifford's Kudani Curation Tool
Okay, next is Mike Simmons. He says, “Hey guys, if you get to this, what do you think of Paul Clifford's Kudani curation tool?” It's okay, Mike. I purchased just about every curation tool out there for my VAs because my VAs I curate for clients and everything for me. To be honest with you, they now when I train new VAs, I just train them to do it manually. I know Adam can speak on this as well. Personally all my VAs, they just curate on each WordPress blog manually. They use Feedly to keep track of all the content sources, and then they just log directly into the client sites or my PBNs or whatever, and then just post, curate manually within the WordPress editor, that's just how my VAs do it. I've got Kudani as well, it's just something that … It's not a bad tool, and if you want to use a tool, it's probably one of the good ones. I know Adam's probably got something to say too though.
Adam: Yeah, I think it depends on your use case. If you're doing something where you're running a publishing house like let's say, you're doing a lot of curation for a bunch of different clients then that may be the way to do it. I prefer Curation Suite. I don't have anything against Kudani, but I thought that the interface was a little funky. For me, I'm not running hundreds of sites or anything like that so I'm able to use something like Curation Suite which is just a plug-in, and then I appreciate the way it finds information better. If you've got Curation Master, you can see a quick review of all those, I'm not sure if you do or not. If you're part of the Mastermind, you have access. If not, if you bought it, you can see it. We go through Kudani, Curation Suite, manual curation, and a couple of others, I think. You can see what they look like and use in some cases.
Hernan: Yeah, I think we mentioned briefly some of them on the podcast. I don't remember if it was this week or last week podcast, but I think, yeah, that was the case. I was using it manually, also because I do not have a ton of content to curate, so I prefer the manual route, but yeah, I think we mentioned the same tools.
Adam: Mike, I think you got the right idea. There is a 30-day of money back. Do you know what? The only you're going to find out is by using it, so grab it, give it a shot, and let other people know. I'm curious. I honestly don't know anyone who uses Kudani a lot. I know, I think Bradley used to. Not to say it's a bad tool, so if I was you, I'd grab it. It's pretty easy to figure out and take a couple of hours with it. You'll know whether it's what you need or not.
Bradley: Yeah, like I said, it just ended up because I've got so many different VAs that it worked out to where it's just better for me to train them to do it manually, and they just run everything through Feedly as their content reader, and then they just find stuff to curate, and they just curate manually within WordPress. Yeah, Kudani's okay. I've got a licence for it and I had trained some VAs on it. Now just going forward, I just use manual. There's nothing wrong with it though, pick it up and try it if you'd like. It could make you more efficient. I prefer the manual route.
Adam: I was going to say while we haven't given it a glowing review, there's certainly nothing as far as I can say that we would say, “Do not use it.” I highly suggest checking it out. It may be what you need. Just for us, it hasn't been the tool.
Connecting PBN Sites in Google Search Console
Bradley: All right, let's keep rolling. Cesar says, “I know it's probably not advised but is there any real harm to hooking up your PBN to Search Console?” No, I don't. Look, Cesar, as long as you are using separate Google accounts for each PBN, so it's like a one to one ratio, it's okay to do that, just don't hook your PBNs up to your Google account. What you can do is you can hook PBNs, so create a personal Gmail account and then hook it up to Search Console there then you can add your account as a user, but you won't be the owner. Your persona will be the owner, and I'm doing air quotes, that's fine. In fact, I do that with a lot of the lead gadget sites that I build like surf shaker sites. I connect those to Search Consoles and everybody says, “Oh, why would you do that? Don't do that.” I do it and it works fine.
I like it because it helps me to get them indexed, and it also shows me the data that I'm looking for that you can't get anywhere else which is what kind of impressions, keyword phrases, and search queries I'm getting impressions for and that kind of stuff but I just limit my risk. I don't put all of my sites under my own main account. I just use a separate Google account for each site.
Hernan: It's a good thing, it's a sign of trust. If you're using analytics and webmaster tools on a PBN, as long as you're using a persona account, a third-party persona account, it's a sign of trust. I think, use them, use them, Cesar. At some point, if you get hit or whatever for whatever reason and your PBN site gets the index first off having them on webmaster and analytics, and making everything the way we're advising you to do that drastically lowers the risk of having you [peeving 00:35:51] the index. In any case that should happen, you can send out reconsideration requests and they usually respond back to you, so you do not lose that domain. Do you know what I mean?
Bradley: You can just send them something sane that your site was hacked and blah-blah-blah, that's usually when we get some of them back when we submit a reconsideration request. Yeah, if you're buying PBN expired domains, personally, that's another good thing to do. Once you buy the expired domain, it's connected to Search Console because it will tell you if there's any sort of manual action against it, it'll tell you in Search Console within 24 hours. If there was a manual spam action at some point. If you just purchased the domain, you can submit a reconsideration request, say I just picked his [brain up 00:36:45] with new content on it, and say, “I just picked this domain up. If it would have been de-indexed at some point, would you please reconsider it now since I just picked it up?” Do that through the persona account that you connected. You act as if you're that persona. Don't act as yourself. Does that make sense?
Hernan: Yeah, that's a great way to get the index domain. On the other hand, I always … One of my checklist points right now to purchase a PBN domain is that it's indexed. I'd rather go for an indexed website that has a tiny less matrix but it's still indexed because, again, you can find domains that are beautiful, that they have great matrix and you can register and use what Bradley just told you, but most of the cases, if you find those domains, it's because they belonged to a PBN at some point. People just dropped them because they were in the index and hit at some point because belonging to a PBN number.
Bradley: If you're buying domains like what we've talked about a lot recently which is Bluetooth backlinks, sometimes those domains don't show as being indexed but they were perfectly great, good domains.
Hernan: Yeah, yeah, yeah. You can get a domain, the index just because of inactivity.
Hernan: The truth is that you do not know, you just know after the fact, after you have purchased and plugged in into webmaster tools, that's the only way to know. Yeah, usually if you go the Bluetooth backlinks route, it's rare that you will find a penalized domain.
Using Press Release as Citation to Strengthen Backlinks
Bradley: Okay, Greg says, “To strengthen backlinks, can a press release be used to link to a citation like Yelp or to one of the properties in an IFTTT network like Blogger or WordPress?” Yes, Greg, of course you can. “If so, is it smart to link to both Yelp and Blogger in the same press release?” I don't see why not because usually the press release is going to be about your business or the business that you're providing the service to. It makes sense to link to a couple different spots. For example, usually you can have up to three links, it's about three links per press release, and so a lot of times, I'll link to the homepage using the brand name or their naked URL, and then I'll link to the Google Plus local page if it's on maps or I'll link to the Facebook page, and possibly to an internal page like a silo heading or a service page or whatever on the website.
You can also link to citations or you can link to other press releases that you've done. You could link to guest posts that maybe have been done whatever. It's all linking to stuff that's basically pointing ultimately back to your money site, right? It's perfectly fine to do, it's natural to do that.
Hernan: Yeah. I wanted to add that these supplies to every kind of backlink that you're doing. If you're doing a PBN backlink, just have in mind that having several backlinks, for example, if you're doing a totally legit guest post, usually you will get a backlink back to your website but also you will get a backlink, I don't know, to the authors through their profile, and that's completely natural because you're trying to promote yourself, your website or whatever, so that's completely natural. When you're making a PBN link or another feeder site or whatever you're trying to do, that's usually advisable that you do not only link to the homepage or to an internal page but also to a branded property, that's why they are there. You know how to protect your website and to increase because you risked. You can get them ranked which is a good thing, it's additional real estate.
How to Use Twitter in IFTTT When the Keyword Search and Hashtags + -RT Option is Disabled?
Bradley: We're working on it. Marco, are you still on? Because I know you're working on a hack too.
Marco: Yeah, I'm working on a bot and running it through Google Scripts actually. You guys have to know everything that you do, all of these automated re-tweet recipes and others, it's against the terms of service. We just found creative way to get around the TOS but not really. Twitter didn't like what IFTTT was doing, and so they just cut that off. You can't Twitter to Twitter anymore. Adam found a recipe, and we actually have a script that would do the re-tweet recipes according to search, according to whatever, but you just have to know that it violates the terms of service. You have to be really careful when you're doing this. It's not going to be like IFTTT where you just hammer away day and night, 15,000 posts in three days. You're not going to be able to do that anymore.
Bradley: All right, we got one more question from Walt then we're done. Guys, those of you that's saying that the audio is breaking up, when you watch the replay, the audio will be fine. If that ever happens, guys, just go ahead and jump out of the webinar, and just come back and watch the replay and the audio should be fine. It usually always records fine. I don't know, it's probably a bug with Google that the live stream version of it has audio issues sometimes.
One of the participants in Episode 63 of our Hump Day Hangouts was asking about creating Tier 2 persona-based networks to optimize different YouTube channels.
The exact question was:
Hi guys hope your doing great. Quick question, do you ever use tier 2 persona networks over multiple youtube channels?
I mean if they were similar niches, for example plumbers in dallas channel and plumbers in new york channel but still mix other feeds in as well or should each channel have their own tier 2 that only syndicates the money channel vidoes, mixed in with other feeds ofcourse? Thanks?