Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 251

By April

Click on the video above to watch Episode 251 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Bradley: Alright, with that said, let's go ahead and jump into the Hangout. So those of you that are just now joining for Hump Day Hangouts, we were the previous hour on an RYS Academy Anniversary Update webinar. It was four years ago, tomorrow, actually, but four years ago this month that Marco really turned the SEO industry on its head with using Google to rank in Google and it's been working ever since and we just showed multiple examples of that. So if you missed that part of the webinar, you can always go back and check that out on the replay. It'll be on the YouTube channel. Okay. But for that said, welcome to Hump Day Hangouts. Guys. This is Episode 251. Whoa. And you guys want to jump in and say hi to everybody real quick?

Adam: Yeah, definitely. I'll kick it off. This is weird because I never get asked that so well, I'm doing great. Thanks for asking. Now, welcome everybody. Yeah, this is kind of cool. Like Bradley said in case you came on and wonder what we're talking about. Definitely go back, check out the webinar, lots of good stuff. And then 48 hours, we got some special offers going for some really kick-ass stuff. So I'll leave it at that and pass the baton down to Marco.

Marco: What's up, man? It doesn't get any better than to have something on the web, which is fluid and ever-changing. That not only still works, but in most aspects work works even better than it when it was first released. So it's incredible. I'm feeling really good. Four years, right? A product, whatever you call training service, think about it. How many have come and gone during those four years and you and if you don't know which ones have come and gone, just look in your, you want to call it wherever you keep your ditch digital garbage for all the garbage that you've bought in the last four years, and you'll know what's still working and what is it?

Bradley: Yeah, go check your JV Zoo receipt. So Hernan. How are you, man?

Hernan: I'm doing great actually. Yeah, that's great. So I'm doing great actually. And you know having what Marco has over there on his desktop. I have this right here so. So yeah, I'm really excited. Yeah, that's correct. So I'm really excited about that. And I'm really excited about POFU Live coming up. And I'm really excited about what Marco just share. So that's it.

Bradley: Very cool. And last but not least, Chris. Chris kind of snuck in here just a moment ago.

This Stuff Works
Chris: It's good. Yeah, just come back home from the recycled tour was out all day, or 100 kilometers but excited to be here and agreed to finish to the office. Lovely Hump Day Hangout.

Bradley: Beautiful. So, Adam, you want to jump back in with any announcements? Before we get into questions. unmute first,

Adam: tell everybody that the mute button is very important. You gotta learn how to use that in order to do webinars, but I'm still learning after four or five years doing this. Now, I wanted to say, if you're watching us for the first time, thanks for joining us, you're in the right place. We're going to jump in, start answering your questions. For those of you guys returning. Thanks. Thanks again for posting your questions. And we appreciate you guys showing up here. If you're ever wondering where to go, just always go to semanticmastery.com/hdquestions. And that's where you can always go to ask questions. can't join us live you can always check out the replay on the YouTube channel but we certainly enjoy it when you guys show up here. And last but not least last few things I want to say was if you're wondering where to get started with Semantic Mastery, this is the right place to get started. Get your answers here. The next step is definitely to grab the Battle Plan. It's at https://www.battleplan.semanticmastery.com, not going to dive into the details here but it's for repeatable results, which is what we want people to get and this isn't just a tagline and a fancy catchphrase. You know, we were literally talking about this the other day, and that's what we want to give people, you know, and this industry is tough. Like we were just talking and joking about JVZ receipts and stuff that comes and goes and saying, you know, what people need and what we needed was, you know, a process that gives us repeatable results. And that is what the Battle Plan is.

Bradley: Yeah. Yeah. It just, just quickly, I just want to comment on that, because we get a lot of people that come to us with questions and you know, about, like, how to get results, or they'll do part of the work. In other words, they'll get the Battle Plan, and they'll do one component of it. And then they'll say, Well, I'm not getting results. And when we drill down into it, you know, what it is that they did we find out that they didn't put all those pieces together and we put out the Battle Plan for a reason because that is literally the step by step process that we use to get results over and over and over again. And that's one of the things that in consultation with a lot of our like mastermind members and you know, people that we talked to, as well as the surveys that we take, we hear over and over and over again is that a lot of people don't have confidence because they're always afraid they can't repeat results. They don't have any consistency and their ability to get results. And that's where the Battle Plan comes in. Because if you follow it and don't take shortcuts, I know mid steps are four components of it, you do you put the things together properly, then you're going to get results. And once you know that, you can get results over and over and over again, it builds your confidence to where you can, you can ask that client for that high-level retainer fee. Because you know that you can get the results without a doubt, instead of, you know, kind of pussyfooting around and trying to get $500 a month when you know, you could be getting 1500 a month because you know for sure that you're worth it and you can get the results.

And so I think that's really important that you know, the Battle Plan is something that we're going to be possibly doing some more with in the next few months. We've been talking about that my partners and I in just the last couple days about how to make it more of a central part of new members that come into Semantic Mastery and in any shape or form, and how to actually apply those things in a very orderly and regimented fashion to where you start to get results over and over and over again. Does anybody want to comment on that?

Adam: Definitely, no, totally agree. And just wanted to add on that, too, that, you know, after you've done that, and once you've already got your processes going, that, you know, we want you to join the mastermind for many reasons. One, it's our mastermind, we love it. It's something we started for ourselves and have grown. But that comes in once you've got the results once you know you can go out there and you want help from other people who are doing the same. You know, there are business owners in there. There are affiliate marketers, right, there are people who are growing their own agencies, and that is the next logical step for you to really take things up and start to run with it and where we can offer you know, a lot more personalized advice as far as what to do, but once you get those, you know, repeatable results, then you move on and come join the mastermind and in the meantime, at whatever level you're at, we do highly encourage you to get stuff done for you. Right, start getting that mindset of you to know, who can do this for me not how do I get it done myself. And for those types of services, head over to MGYB.co. That's where you get your syndication networks done, RYS drive stacks, press releases, link building, everything. So go on over there. And last but not least, subscribe to the YouTube channel. If you're checking this out, please subscribe. Leave us comments, say hi ask questions, whatever you want and then just come join us live for Hump Day Hangouts.

This Stuff Works
Marco: I'd like to add just one thing before we move on to question. A lot of people are looking for that goose that laid the golden egg right and they get offered all of these services and software and all of these ideas that and then when you take a towel to that egg it turns out to be its fool's gold. And now you're stuck with the bill because you paid them a whole lot of money. And you're right back to where you came from only your pocketbooks lighter and there's this heavier, right we're here we're still here and I can't say enough. Syndication Academy is still working and that's way older than RYS Academy. Maybe it's not working the way that that it was originally put out, but it still works phenomenally well when you do it and you use it the way that we teach. As Bradley said, if you don't, if you cut corners, if you just don't want to do the work, then, of course, it isn't going to work the way that it was supposed to because everything builds one on the other. And that there's a purpose to our madness that there are rhyme and reason to what we do. And if we go for that final play, so that you can become that trusted, authoritative source in your niche. If you don't and you're doing it only partway. And what you might be even doing is confusing the box so that the buck doesn't know what the hell to do with you. And you just end up where you are right now. So no cutting corners, it takes hard work. It takes dedication. I'm still working Saturday, guys, I'm still working Saturday trying to make things better for you guys, so no cutting corners.

Bradley: Well God bless you for that because I quit working weekends man it's rare now that I work on a weekend but I also work seven days a week 12 to 14 hours a day for many years of my career to get to the point where I don't have to work on weekends anymore. And like I said, it's rare that I work on weekends anymore Marco does it because he just has the passion for it. So God bless you, buddy. Alright, guys, I think we're good for questions right? So let's dive into this

What Semantic Mastery SEO Products & Services Should I Purchase To Improve The Online Presence Of A Private School?

Alright, so the first one is from blazed eight. Hey, guys, I'm currently doing I'm Excuse me. I'm currently going through Syndication Academy. Bradley does say you are better off buying it and building it. So here's the question I want to put up a site for a private school that my grandson's attend. The purpose of this site is to expand awareness of the school and to get parents to inquire about sending their children to the school based on the products and service did you guys provide what would you recommend I do to really push the needle on this site? Thanks. Well, as we just talked about, really get the Battle Plan if you don't already have it. And not, don't do all the work yourself. The battle plan is going to lay out the components that the pieces that you're going to put together to get results for that new site that you want to put up. Right. So if you're going to put up a new site, that's great. Then syndication network, then once the syndication network is delivered, then order the drive stack and include the syndication network URLs and the drive stack order because they will be built into the drive stack. You want to publish some content to the blog or to the site that you're putting up so that it starts to populate the syndication network. Press releases are incredibly powerful, like Marco said, or earlier when we had the earlier segment of this webinar. We recommend four or five press releases, they don't have to do them all right, right back to back but you know, I try to I recommend doing at least two a month if you can, so every other week and you know doing press release stacking. If you don't know what that is, we talked about that on an empty YB webinar, you can go to our YouTube channel and search, press release stacking or PR SEO, and you'll be able to find that replay. You can also see it in the webinar replays at MGYB.co. I mean, guys, we're trying to give you the content and as many places as possible. So you know, press release stacking, then once you have all of that and again blogging consistently to your site, which will syndicate to the network is a component of that. Then beyond that, you can start doing a lot of the other off-page market off-page SEO stuff, which includes embeds and backlink building. And all of that is also available in MGYB. So, long story short, get the Battle Plan, follow the plan, but don't cut corners. Don't just do one component of it and expect to see significant results. It's really about following the plan all the way through and using all of the pieces as they are intended. Does anybody want to comment on that?

This Stuff Works
Marco: Yeah, once you put it all together in that, that's going to see but it's going to seem like magic. Like you did magic and I get this. What is the Wizard of? I forget what they're calling this guy. But it's the wizard is somewhere in there because he just gets his clients results. And he gets them he follows the battle plan he gets done for you services from us. And then he goes and refills to his client that says wizardry.

Bradley: Pay no attention to the man behind the curtain. Alright.

What Does The Number Of Impressions Mean In Google Search Console?

Next question is from Fitz he says good, a dense thanks for this form to get real, real results. What's working now answers. Thank you. You're welcome. He says in Google console. So he's talking about Search Console, there is a column for impressions. Does that reflect how many impressions I'm getting or the total impressions available to that keyword? No. that reflects how many impressions your site that you've submitted, the search console is getting from within Google. So when you look at impressions, it shows search queries that have triggered your site to show in the search results. Doesn't matter where they show, I think it's only the first 10 pages if I'm, if I'm correct it only, it will only register as an impression if Google has served your website or any page within your website. For the search query, shown within the top 100 results, I could be wrong about that. If they may, it may have changed. But it just means that your website has been given an impression in the search results for the query shown in the Search Console report, in the search queries report. That makes sense. So if you actually take a look, there's a button a tab called position, right or average position or whatever you click on that and it will actually show you the average position of your page or site where it was ranked for that particular query.

Now and then if you click on the pages tab, it will show you which page was being served in the or given an impression and the search results for that particular query, or pages if multiple pages have appeared for that same query. So it like I said, poke around in those Search Console results, because you can get a lot of insight about queries that you didn't recognize, or know were search queries that were your site was getting impressions for and then you can start to begin to optimize for those queries that your pages are getting impressions for, but maybe ranked on, you know, in 70 positions, right? Let's just use that as an example. Then you can start to work on an SEO strategy to push those pages or, you know, to get those to get your site to rank better for those search queries. And so that's a really good question. But the impressions on the number of times that your site appears in the search results for those queries.

What's interesting is when you apply some of what we're talking about here, like a drive stack, for example, especially a drive stack, you'll see that that's one of the metrics that I use to report back to clients as to show that the improvements are being made. Now, the once a drive stack has been built, and especially once things start to index, you'll see the impressions will start going up month over month for keywords. And that's because the way that we build out the drive stacks, and we include so many of the keywords like in the metadata, the files and all that kind of stuff. And so what happens is your site, wherever you're pushing the relevancy to from the drive stack, so let's say back to a money site, will start to show for many, many more different keyword or search queries, you'll start to get impressions for many more of those. Now, your average position, which is one of the key metrics on those Search Console report, may say, you know, 30, or 40, or something like that, that's fine. And I bought, you know, I've had to explain that to clients in the past. And they say, well, it shows my average, I'm getting more impressions, but my average position is falling. And that's because your app means that your site is being recognized for more search queries. But that doesn't mean that they're all Uber optimized for those search queries. But that's still a key metric in that your site is now being recognized. For more and more relevant search queries, because it means that you're starting to build relevancy to the overall site, the entity itself if that makes sense. I know somebody's got some comments about that.

This Stuff Works
Marco: Yeah, but by the way, I'm glad you mentioned that because we talk a lot about delivering real-world proven results, things that we have tested, things that we know. We don't just talk out our ass man. We know what we're talking about. And one of the things that we know about the relevance passing through the G site through the drive stack over to the website, is because of the number of queries right, which become available in Search Console. So we can totally see the relevance being pushed through so that now you're seeing all of these different impressions for things that you're not really optimized for. But then you can pick and choose which one you where the money is optimized for that and push for that. The way I just showed it in the RYS webinar so that you can start making money from all of this data because you can't do anything without data. Right? But and it has to be the right data, once you have it, then you can go, you can laser focus on that data and push into that, and go after that. So guys, don't think that we're just delivering the things off the top of my head think that had been four years in the making. And it's just constant with constantly in the lab trying to improve it, trying to make it better.

I agree.

How Do You Increase The Number Of Impressions Of A Website In Google Search Console?

He says if there are more impressions to be had, how do I increase that number? And again, that's how, you know, blogging consistently, you know, using various keywords. And that's one of the things like I said, use Search Console to help you discover queries that are relevant that you may not have thought of, like things that even a keyword report may not have revealed to you that would that are still relevant to your business and then or to you know, the project that you're working on. So then you can start to develop a content strategy around those particular keywords to blog about them. Drive stacks once again, when you find queries that you had didn't include in your keyword list when you order to drive stack for example, or built one, then you can go back and add additional files into your drive stacks targeting those keywords, which is what we were just talking about. So that's how you do it. It really is and it's crazy because you'll see those impression numbers go up and that's a clear indication that what you're doing is working.

Okay, next question from fit says he's asking for the link to Marco's charity. So Marco, can you post that in comments below? I already posted the link and thanks ahead of time to anyone who donates it's a great cause right education for the for children who would otherwise not have a chance to even attend school.

Why Is The Single Page Better Than The Separate Page Method?

Very good. So Gordon's up again he comes every week and asks questions. Hey guys, thanks again for your Hump Day. But is greatly appreciate it. You're welcome, Gordon, thank you for always attending and asking good questions. So he says, I know you mentioned previously that in ranking a local business site, you no longer need to create a separate page for each keyword with the location, you can now create just a single page with all the keywords and the location, and Google will rank that one page for all the keywords. But I was wondering if the single page method now ranks more effective than the separate page method, or if the ladder still works just as well but recommend using the single-page method only because it is easier and much less time-consuming. No, what I have found is that Google prefers the longer form content with more of the same as long as it's a related topical theme, right? That it prefers the longer-form content. It's not that you can't still get the results with the single page method you can. The problem with a single page, single keyword, after you know a single page optimized for a single keyword method. The problem with that is it's easy to over-optimize that page, that particular page. And then it won't rank well. And in fact, it can actually pull the quality score down the ranking score of your entire site. So can it can end up affecting the entire domain. Because it's over-optimized. It's like an over-optimization penalty, essentially, not like a manual penalty that you're going to get notified in Search Console for, but it will be like an algorithmic penalty. And that can happen very easily when you're targeting when you're trying to optimize a page for one single keyword. That's part of the reason why I prefer using a single page that has as long as it's still in the same keyword theme. In other words, you know, it would almost be like supporting keywords, you know, you can still divide your content up into headings or sections with separate headings, where that's how you can kind of like compartmentalize the page itself to make it more logical and everything else. However, you're not going to be over-optimized for any one particular keyword that way, if that makes sense. So you still can do the single page method. But you have to be careful because you can over-optimize a page much easier now than you could you know, four years ago, four years ago. In fact, it was probably five or six years ago. Now that was the preferred method was to optimize each page for a single keyword. And even in a silo structure, you would have multiple pages or posts depending on how you had your site, your, the structure of your silo built on your site, but either pages or posts would be optimized for individual pages and they would link to each other like either through a daisy chain or mono silo, or whatever the case may be.

This Stuff Works
They were still individual page, you would figure out what all your supported keywords and we're in a silo and you would optimize a new page or post for each one of those supporting keywords. And again, I don't recommend doing that anymore. You still can do it, but you got to be careful because you can easily over-optimize a page that way which can cause it you know, it can cause an algorithmic penalty to the particular page but that can also so, in turn, affect the entire domain. So I'd be I would be cautious in doing that I prefer using the single-page method. I feel like, you know, Google has for it for years now has preferred that method. Because, you know, it's more like an authority or I don't know if you want to call it Cornerstone content, but it becomes more of an authoritative page that way. And there's a bunch of it reinforces the overall theme of that entire silo or topic, if you will, on that one page, if that makes sense.

Marco: You know, it's funny, because I, I answered almost the exact same question and in RYS Academy Reloaded this morning, where yeah, Google absolutely recommends the long-form content on the same page. Because you're it's actually the same theme and they do belong on the same page, except that the page can get so long that the person will have to scroll through, right. It becomes a long scroll. So to avoid that, there are methods that you can use that like, like, skip navigation links, so that the person can jump to the relevant portion of the page, whatever it is that they're looking for. Not only that, if you get like a specific keyword that you're targeting with that long-form content that gets stuck, then that becomes a target for a blog post and says you're using skip navigation, you can skip from the blog post to the relevant part of that long-form. Yeah. But by doing that, you not only pushing at that keyword but at the entire content, because that blog post will support that section and the rest of that long-form page.

Bradley: Exactly. And you can use Table of Contents plugins to help you develop out that longer-form content and create those jump links or skip navigation links, that kind of stuff. So Marco is absolutely right.

How Can You Optimize A GMB Listing After You Have Claimed And Verify It?

Someone's next question says, By the way, this may be a dumb question, but I'll go ahead and ask it anyway. He says what if any things can you do to optimize a GMB listing after you have claimed a verified it that you can't do before you claim and verify it? That's a good question.

Is there anything? Yeah, you can't upload? Well, I don't know. It's been a while since I've been in one since that wasn't already verified. Are there certain things Marco, that you know, of off the top of your head that are you're unable to do until it's been verified?

Marco: I think you can get it to 80%. Before verifying we used to go and do the rest of it, after it was verified, but you're okay at if what's happening now is is that the if the penalty or the suspension is algorithmic, if you go and you make too many changes after it's been verified, it's going to get suspended. Because Google actually wants to get you on the phone now or on video. They want you to show your business, they want you to prove that you have a business and that the easiest way for them is to algorithmically suspend it and force you to call. You call them instead of them calling you. And I like it. I like the way that they figured it out. So so what we're recommending is to live as much as you can, before you send for that pin. So don't ever go back. I mean, you shouldn't have to go back in and mess with it. You can upload your images, you can upload your logo, you can upload your background image, you can do the description, you do a whole lot of things. I know that they won't allow you to get that short URL until after it's been verified. I'm almost 100% sure that that's one of the things that you cannot do. Do you mean like the page name they call it now? Yeah, the short the shortening, the shortening, but you know, I don't see that as being just one hundred percent and necessity I don't see why you need to have that.

Do You Recommend Using All URL Versions Of A YouTube Video For Syndication And Link Building?

Okay, so next question is hoping this is the right place to place to ask it is it's Hump Day Hangouts. That's what this is for. So keep them coming. Just getting started and have a question about YouTube video URLs for syndication, backlinking and use and drive stacks for each YouTube video, do you recommend using all versions, long and short URLs plus the long and short playlist URL version of each video and playlist? Also, if you're constantly adding new videos to playlists and rearranging the order, does that break those previously used long and short video URLs? If changes screw them up, what Then where should they be used and not be used so as not to create a playlist video URL problem down the road? Thanks. Alright, so the first part of that is long and short URLs plus long and short playlist URLs, versions of each video, the playlist, all right, to keep things simple. The long version of YouTube. So like the watch question mark equals URL on YouTube. So the full domain www.youtube.com/watch?=videoID, you know, that kind of stuff, those are the better URLs to use for SEO purposes. Anyways, there are multiple versions of a YouTube URL. And there was at some time where we would do all kinds of crazy stuff we get, in fact, one of the members of our mastermind, he had a Google Sheet that you could just drop the YouTube URL and and it would spit out, like, you know, and all those different rows, all the different versions of the YouTube URL. And it does make sense to if you're doing like a lot of mass link building to use different versions of the URL. But if you're just doing some traditional SEO stuff, really the best URL, use just the regular long URL of the video, the video watch URL, not the short share URL, because that's a 302 redirect. You can put that into a redirect checker and you'll see that all that does is redirect to the long version, the watch URL, essentially the watch page URL. So just use those now as far as the playlist. I'm not sure if when you change the position of a video within a playlist, if the playlist URL for that particular video changes, I believe it does, but I'm not 100% sure. But it doesn't really matter. Because think of a playlist is just a container, right? So all you really need to do is use the playlist URL. And then all of the other SEO work that you do will be to the individual URLs for each video within the playlist so that even if you rearrange the positions of the videos within the playlist, it won't matter because you're not using the playlist URL for that video. You're just if you're going to be link building, for example to the playlist, you just use the playlist URL, which is just a container anyways, no matter where those other videos are within that container. It's not going to affect the playlist URL, the individual videos within playlist if you're trying to use the playlist share URL for that video that may change. And you could easily determine that by just going into a demo playlist or whatever playlist you have right? copy in three or four, the links the playlist URL links for each video, right? So just copy three or four of them and go rearrange them and then copy the new URLs or the once it's been rearranged, copy the URL for that same video and put it in a notepad file. And look, has it changed any? If it has, then yes, it could change it. I don't know that it would break the previous URLs or if it would just auto-redirect or what I don't know. But honestly, typically, it sounds like that's way over-complicating things in my opinion. Typically, all I do for video SEO stuff, is I use the watch page URL, the longer URL for each video. Then I'll create a playlist then it's about the interlinking within the videos within the playlist and then does additional SEO to the playlist URL itself, or playlist embeds which is all so very, very powerful. But in either case, that's still just a single container, essentially, that you're optimizing. So does anybody else want to comment on that with anything different?

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Marco: No, that's fine. I posted the URL not to use that. Somewhere down the bottom. It's the .be version of the URL. You don't want to use that as the share URL. Yeah. Yep. And those are the 302 redirects. Right. So Dan says, so yeah, just just to clarify, I would not overcomplicate this. There's a lot of SEO tricks that work, you know, temporarily that you can get some beneficial results from but really, to keep things simple and long, long-lasting. I mean, it's been like from the onset of YouTube, that the strategy or the method that I just mentioned, works, it still works today. So by the way, I still have that spreadsheet from Ovey. Yep. That's awesome.

Bradley: There was another tool that Damon Nelson had called vid Penguin, vid penguin. And it was a tool that essentially that's all it did was it would create a bunch of it would to create all the variations of a YouTube URL. And then it would create, put them into an RSS feed, and then beat them burn a feed burner feed from the RSS feed that was just an RSS feed of all the YouTube URLs for that particular video. And that was called vid penguin. I don't know if he still supports that or anything else. You could always just go search online for it and see and if so, that's a tool that does something similar to what we were just talking about. But again, I mean, I, in my opinion, a lot of that stuff isn't really necessary that you can get results doing what we talked about just doing traditional SEO stuff on the videos, and then sending engagement signals, guys, it's so powerful. And we talked about that many, many times. But just you can buy actual views from Google directly like and it's completely within Terms of Service. In fact, they encourage it and if you buy relevant views, you're going to see incredible results. If you're applying both SEO and engagement signals, you'll see really good results.

Is It Okay To Change Information In The GMB Dashboard As Of This Moment?

Okay, Dan says, is Google still on a rampage? Or is it okay to change the information in the GMB dashboard? I still am staying the hell out of them as much as possible. Does anybody else have anything different to say?

Marco: No, I'm staying out of them, except that we had our mastermind, our mini mastermind meeting, yesterday afternoon or yesterday evening. And then one of our members of the mini mastermind, he's having a VA go in there as a manager and make changes and they're getting away with it. So there's no rhyme or reason to what Google is doing, is it if you do too much, all at once, or within a certain time period, you're likely to get hit, but it's not definitive. My question to you is, how much is that change worth to you? Is it worth taking the risk of getting suspended? If it isn't, don't bother, but if it's worth the risk, and go in there and change it.

Bradley: Yeah, and I had a, I've talked about this over the past several weeks, I had a pest control client that has been a client of mine since 2014, maybe 13. I think 2013 actually, so like six years. And I went in hehe sent me an email one day saying that there was a stink bug showing on the profile, like in the knowledge panel images. So that was coming up as one of the primary images and he didn't like that. And he said, Can you change this? And I said, Well since you guys don't really do anything specific with stink bugs, I'll just delete that photo from your Google Photos, your GMB photos. And so I did that and then I deleted that photo and then I went in and for whatever reason, I had never published his GMB website it had been created. It had all the content on it, but for whatever reason, I just add overlooked it or whatever. And I never publish the GMB website, so I click the Publish button. It's not that I even created that day as I said, it had been created for well over a year, it just had never been published. And I click the Publish button. And right after I click the Publish button, it suspended his listing said, and so, you know, I appealed it, and I, you know, sent submitted a statement request. And there they kept sending the same message saying that there was a backlog, because of the high number of Google, Google My Business suspensions, there was a backlog and that it was going to be two to three weeks before they would get to it. Well, it took almost four weeks, and they sent me a denial request or denial stating that they were not going to reinstate it because it didn't meet their terms of service, the terms of their quality guidelines or something, which is total bullshit because it was a legit business that had been in operations got a lot of good reviews. I mean, it's been six years never did anything spammy. So again, as Marcus said, there was really no rhyme or reason to it. All we did was delete one Google photo, Google My Business photo, GMB photo, and then click the Publish button on the GMB website and it automatically suspended and I did that as a manager of the GMB, not the owner. So then, uh, you know, I told the client, my client, we were on a conference call about another issue or, you know, something else that he wanted to talk about. And I told him that I was like, Look, you know, you as the business owner, maybe you can get them to read and state your GMB if you submit the request, as opposed to me doing it as a manager. And so sure enough, I walked him through the process, and he submitted the reinstatement request and it within about two weeks, it actually got reinstated. It was just reinstated less about 10 days ago now. And so now it's live and it's back and all the reviews are back and everything else but like Marco said, what's it worth to you? Honestly, I try to stay the hell out of them if possible. And it was funny because right after I got reinstated, I got an email because I'm a manager from Google stating that it was you know, had was back live on Google.

And, you know, about 24 hours later or so I got an email from the owner and he was like, Hey, did you see this? And it was something about the GMB like, details that he wanted to change. And I reply back to him, I was like, Ah, I'm not doing it. Like, you know, I'm not going to go back in and make any changes for now. I'm staying the hell out of it for now. We'll just have to live with that. And he was like, agreed. So just keep that in mind. You know, I would stay out of it if at all possible. You know, I don't think there's any way to determine exactly what it is it's going to cause the suspension right now. Any other comments on that guys?

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Adam: No, no, sir.

Bradley: Okay, so 42 minutes ago. Let's see. I'm trying to think to see where we should start now. Probably below my last post. Yeah, keep going a little bit.

Adam: Here we go. Austin. I think Austin

Bradley: I order is stack specials. Can I wait to start the orders until the syndication networks are done? Yeah, as long as it's within 30 days, correct me if I'm wrong Marco.

Marco: Yeah, you have to submit within 30 days, which gives us enough time to produce the syndication network. Don't wait longer than that, because you'll get refunded. You have to start the process over again. And not only that, if we refund the money, we're not going to honor the coupon. By the way. That's just how we're doing you have to buy at what the current price is at that time.

Bradley: So there you go. So what are the syndication network and as soon as it's delivered, place your order for the or, you know, submit the details for the drive stack order, and you should be good to go? It's not going to take 30 days to get your syndication network. So, okay.

How Much Time Should You Spend On A Client?

MohammadMakki, what's up Mohammed? Hey, buddy, he says, Hey guys, I have actually ranked websites doing nothing but done for you services from MGYB in the battle plan get results, it means that I don't spend much time for a client. That's awesome. But what would I answer when someone asks how much time I actually spend on a client? A lot of clients have an hourly mindset. Or if I don't spend 100 hours per month on them, then don't deserve the pay of 100 hours, but I'm still creating value. Why does it have to be tied to time? It shouldn't be Muhammad. Here's the thing. And I saw this from one of my, my first CrossFit coach, actually, his name's Parker, he quit coaching CrossFit. Now he's an arborist, he cuts trees like he, he works for, you know, a company that cuts trees for power lines and stuff like that. And anyway, he's really good at it. He loves it.

The point is that he posted a meme on Facebook that speaks exactly to what you're asking about here. He said something like if I've spent 10 years developing a skill, and I can come in and do something in one hour. It doesn't. You're not paying me for that one hour. You're paying me for the 10 years of skill development. In other words, and that's exactly how you have to treat it Mahamat. It shouldn't be based upon time. Like, for example, I just pitched a client, a prospect, excuse me, who is now a client, he agreed, which I'm trying not to take on any additional marketing clients right now, I'd rather build my real estate business to be honest with you, but I had a remodeling contractor contact me and I pitched him for AdWords Google ads campaign, because I don't really want to do SEO for him. So I just I sold him on Google ads, and I'm going to, I offered to manage a campaign for him. And my management fee is is a bit hefty for and but I told him flat out in my proposal, that I spend about an hour a week managing the campaign. So it's about four hours a month. But you know, I mean, and so what I'm charging, you know, if I were to get any shit from it, which I did, but if I was to get any questions about I'd be like, Look, I because I know what the hell I'm doing. You know, there's no, I'm not asking for an hourly wage. If you want to pay somebody an hourly wage.

Hire an employee to do your marketing for you. Right? you're hiring me as a specialist that knows how to manage AdWords campaigns for Local Lead Generation very, very well very efficiently. So you're going to pay me this much because I'm going to get you results, period. That's the story. There is no discussion. I don't have to explain any further and neither should you, mom. And I know you're getting better at that because you've asked these types of questions in the past. But you're absolutely right. It should not be tied to time. And, and that's what you have to be able to. I mean, I don't think you should even have to explain that to somebody. But that that analogy that I just use where you said, if you're spending 10 years developing a skill so that you can do something in one hour that might take somebody else 10 hours, you're not getting paid for your hour, you're getting paid for 10 years of skill development and honing that that skill. So it makes sense. I know other people got comments on that.

Marco: Yeah, if I may, what I think is it he's not framing the conversation properly, because this is a recurring theme, with Muhammed where they're questioning his work the amount of time why am I paying you and all of these things we had Jason in the mastermind group tell us you know about but the guy questioning him. And he might have a breakdown of what Jason was doing during the month to justify to the bookkeeper. And it's always the same thing. It's about you, framing your services in a way that the customer understands that it's all it's the value that you provide. It's understanding your value, being able to convey the value that you're providing to the client, and being able to put it in terms that you're being paid to perform. It's a pay per performance, or you're getting paid for what you do, not for the amount of time that you spend doing. So what you have to do is and I've recommended this before, you're going to have to go stand in front of that mirror, work on your script, first of all, and then stand in front of that mirror so that you're able to deliver this pitch in a way that someone can understand, practice with family, practice with friends. Practice, practice, practice, because that's the only way that you're going to hone this to the point where you're going to deliver the message to the client in the right way. You're paying me to get results, right paper result or paper performance, however you want to call it, it's the same thing. You get paid for the value that you provide, not for the could you spend 100 hours and not to produce a single result and still demand your payment because you work 200 hours, you know, maybe this client needs that. Well, if I worked 100 hours, and I didn't get results, would you still pay me? Because I worked 100 hours, he's going to tell you fuck no, I'm not going to pay you for not getting result London pay me because I get results no matter what, how much time I spend on it.

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Bradley: Very good.

Do You Need Two Syndication Networks For The Website And YouTube Channel?

Okay, so let's see. The next question is Hey guys, I create real estate video tours and I have a YouTube channel that I posted all the videos to my website is in development Do I need to syndication networks, one for the website and one for the YouTube channel, like one of my website blog, like one for my website, blog content and one for the videos. I want to have the videos on my website as well Do I need to manually add videos to my website and embed them in blog posts? And how do I unify these two things? No, you only need one branded network. In fact, I recommend that here's the here's where I would recommend a second network or the at which point I would recommend having a separate network for the YouTube channel. If right now you're doing just the video stuff and your websites and development, that's fine. So a branded network is fine because you can you know you have a branded channel. That's great. When you create your blog or when it's ready and you start to post blog, Blog Post published blog post it's going if you connect that to the same network, which you don't want to do is just take your YouTube videos and create blog posts that are just the YouTube videos like another words the same title as the YouTube video as the blog post title, right? And then just the embed code, essentially. And then maybe the video description or whatever else, because then it's on the syndication network, it's going to look like the exact same post, it's going to look like duplicate posts on the network properties. So does that make sense? And really, it's just the blog properties mainly, did you have to worry about Blogger, WordPress, Tumblr, and any additional, you know, blog properties that you may add, most of which are you can't really syndicate to anyways. But my point is that it can create duplicate posts, what looks like duplicate posts, even though they're coming from different sources, and it can end up terminating for spam. You get the account shut down, essentially. And I know because it's happened to me in the past. So what I recommend is that you if you can still publish the same videos from your YouTube channel to your network, as well as to your blog, but for your blog posts that you're going to do include the videos in flush those out on the bit more contained more text-based content or various forms of content. We talked about curating content.

I saw a question somewhere about curated content that I feel like Scott missed somewhere. Anyways, you can curate blog content, for example, that's what we recommend. My point is on the blog, if you're going to use that video in a post, just flush the post out a bit more, have the title slightly different, more like a blog post titles, you know, most of the time YouTube titles are just focused around a particular keyword, right. But for blog post titles, I recommend more of a, you know, a more of a content-rich or more about, you know, more like a blog post title, right? I mean, it just makes sense. So so that way when they republish to your syndication network properties, especially the blog properties, they're going to look, they're going to be unique, right? It's okay to have the same video posted twice, but just in different contexts, in other words, so that's what I recommend. The only time that I would if you were going to just try to take shortcuts or make it easy and just post republish the videos to your blog, where it's pretty much the same title. It's just the video is the blog post itself that content body of the post and it may be like the description important or something like that then I would recommend tying your syndication network your branded syndication network to your blog. And in creating persona-based networks that would tie as tier one networks for your syndicate, your YouTube channel. And the reason I say that is because you want to start building the authority of your domain. YouTube already has inherited authority, so you can get away with it. There's no footprint issues and there hasn't been ever with using syndication networks persona-based syndication networks to republish video content, in other words, syndicate video youtube videos, but for your money site, you want to use that branded syndication network to complete the entity solidify the entity and also start to build that relevancy and authority. So that's why I recommend if you're going to use two separate networks, that the random network is attached to your blog and persona-based networks get attached to a YouTube channel. But again, I still recommend using one branded network for both just changing the content up to make the flesh the blog posts out a little bit more than they're going to look like you unique posts on the on the network. Anyways, that makes sense, right. That's a good question, though.

Adam: Hey, Bradley, real quick. There was a quick question from Don about curating. And he was just asking, does blog curating still work on website blogs?

Bradley: So I did miss a question somewhere.

Adam: Um, yeah, it was just right above where you started. I didn't even catch it.

Bradley: Okay, I remember reading that earlier. So I'm,

Does Blog Curating Still Work On Website Blogs?

so the question was, I'm sorry. Does blog curating blog content still work? Yep. Yes, absolutely. It still works. It's still our recommended method. And the reason why and I've said this, you know, many times we've got a training program called Content Kingpin, which talks tells you exactly how to do it, teach you how to do it, but it also teaches you not to do it and instead hire a virtual assistant to do it. You can even, it's even got the training in there for virtual assistants. So if you, if you, you know, take our advice and you hire a virtual assistant to do it for you, you can put them through the training and they'll be able to learn how to do it. But here's the thing unless you're a subject matter expert, excuse me a subject matter expert about whatever you're blogging about, then it's hard to write anything original. That's any good, right? And the same thing goes for writers, guys, if you're hiring writers like going to a content farm and buying content about any particular topic, do you think those writers there are really subject matter experts about whatever topic it is you're buying an article for it? No, it's likely that all they're doing is they're scraping an article from the web. They're putting it through a spinner and they might go manually read through the spun version of it and do some grammatical corrections and things like that. But they're not writing original articles, because they're not subject matter experts. And you can tell because when you get the content back, you can tell it's not written by Subject Matter Expert, if anything, it's been scraped from somewhere on the web and rewritten slightly. And that's what you're paying for. So you're much better off curating content from subject matter experts go find content that's really good, relevant content that's written by subject matter experts and borrow pieces of their content, give proper attribution, cite the source link-link out to them. With nofollow links, that's how I always do it. And that way, now all you have to do is you don't have to be a subject matter expert. All you got to do is inject some commentary in between the curated pieces of content that you include in the post, which curated content can be text-based, it can be visual, so it can be images or photos. It can be audio-based like mp3 is you can embed like mp3 players can be video, infographics, you know all of these different things you can curate guys to reinforce the overall theme of whatever the post is about, and you can use subject matter content for reinforcing that topic.

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You're in it, all you got to do is inject commentary and you can train a VA to do that. Because really all you need to do is learn how to locate good content, organize it and then curate it. And once you can do that you can start banging out content so much faster. Again, I don't even I haven't been I haven't blogged in years because I haven't had to, because I've trained VH to do that a lot of ways to do that. And  you know, content marketing is a very big part of SEO for and for all of my clients. You know, they pay me on a monthly basis for content marketing, and I pay my VA to do it all all I've ever had to do is manage it really. So again, it's called content kingpin. By the way if you join mastermind you get that included in your mastermind membership. Anybody have a comment on that before I move on? Okay,

Marco: that's perfect.

Do You Use Physical Or Virtual Silo When Setting Up A Syndication Network For A Money Site Blog?

Okay, the next one says when you set up syndication network for your money, site blog, do you use physical silo virtual solid for posts and blog on money site. It doesn't matter. You know, I recommend using virtual silos now which just means that get rid of the category slash permanent structure, excuse me category slash post name, perma link structure and you just go with post name. That's it. There's no difference guys, it's just the difference between virtual and physical silo is the physical silo, you actually see it in the URL, the virtual silo, you don't, but it's all the exact same as far as how you stack your content within the category hierarchy, the category structure, and also your internal linking. So, you know, virtual side is what I recommend, because it keeps the URL shorter. Right. And, you know, shorter URLs are better in my opinion. Now, I didn't used to think so I used to always stick with physical silos. And for a while there was a there was a reason I did that but now and through much testing, it makes no difference whatsoever and I prefer the shorter URLs now. All right.

What's The Ideal Percentage Of Exact Match Internal Linking In Posts?

And what about percent of exact match internal linking in posts? I mean, asking because post going to blog to Dotto and point back to your to back using exact match keywords. Yeah, and we've talked about that and that's covered in Syndication Academy and you could probably find multiple examples on our YouTube channel where we talked about that also. Also, if you go to what is it support.semanticmastery.com and go into our knowledge base you'll find posts in there specifically about that if you're going to be doing a lot of blog syndication or blogging, this going to be syndicated out to a network, just vary your anchor text within you know internal linking you don't have to always have remember, remember, if all you've got is a branded syndication network with it, remember, think about it, it's just three blogs within the network that are branded. So it's not the same as if you were out there hammering link building from link building gigs with the same anchor text, right? So just keep that in mind. It's not something you really have to worry about that much. Just vary it up if you're going to be doing a lot of blogging varied up. Okay. Good question though.

How Do You Rank A Website For A Negative Keyword On First Page?

Alright, guys, we got about five minutes left. So we're going to roll through these last one. This last couple says, Would you guys dances? Would you guys rank? I saw this one earlier. So Dan, I'm sorry, if we skipped over it. I thought that was part of the academy webinar. He says, Would you guys rank any keyword for a customer? I have an international, I have an international bank that a customer wants me to rank on page, one for name of the bank to get public notice how they are not to be trusted? I would I wouldn't touch that with a 10 foot pole. I'm going to let the other guys comment on this too. But curious what your thoughts are on this. To me, that's like negative SEO. I wouldn't do it. I just I wouldn't do it. What do you guys think?

Adam: Yeah, it's the legality to so buyer beware. It's negative on unless the customer has a legitimate gripe about the bank.

Marco: I mean, you'd have to find out more information. I would, and then it yeah, it would be really simple to get them in one of the websites that know where you have scam alerts and all that. Go. Those are powerful. They're really hard to get rid of. And then you push power to that. So you keep that. Maybe you could actually do a whole campaign for with one of those websites, and that'll pull up all of the other results with it that you're trying to push up. But be careful. Yeah. Because what goes around comes around.

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Bradley: Yeah, I mean, yeah, that the thing. If it were, if it were me and somebody pissed me off, and I had a valid reason to do that. Yes. If somebody else came to me with a gripe and said, Would you do this for me, I would pass Just so you know, because unless I was personally involved in whatever the shit storm was, that caused them to be angry. I wouldn't neck do any sort of SEO campaign against somebody else, unless I was personally involved in that. And I just say that because honestly, I would pass on that in a heartbeat. I would, I would tell them I'm sorry. I'm not your guy. You know, if you want. I'll help you with you.

Seo but I'm not going to put you know, push things up that are disparaging somebody else or some other business unless I had a personal vendetta against them like in other words, unless I was personally involved in whatever it was just and that's just my opinion, I just I've got to me that's too much like negative SEO and it's not something I want to be associated with just so you guys know, that's my opinion. You know, if you if you're okay with it, by all means, do it. I'm not telling you, you're bad person for doing it, by the way, just saying I wouldn't touch it with a 10 foot pole. That's just my opinion. So, okay, if anybody no other comments, I'm going to keep moving.

He says, curious and see I already have live events on page one and I am working to rank website also, which is just a one page I was thinking the RYS Google Drive setup smallest package may make this very easy. Yeah, well, because you can rank for a brand name. Really easy with a drive stack or a G site for that especially. There's no doubt that works incredibly well, in fact, my newest business, my realty business, my Google Site outranks my landing page right now.

Right now and And so again, it's it's for the brand name search and that so it's very easy to get really good results with a drive stack for a brand name search. Okay. It is a one page WordPress website. Also Google's not showing the description supposedly because of the robots. txt file, although all that is on that is your basic Oh, so your basic robots. txt? So I don't know. Marco, can you comment on that? I'm not sure what he's I don't know him enough about that.

Marco: Yeah, I'm not sure about the way he has it set up how it would stop the box from Chrome. Just take out the allow. Because if you're only disallowing the WordPress admin, why would you need it? Why would you need to allow it into the admin hrs. It's going through the WordPress admin. Yeah, I don't see how that would stop Google from displaying the description. You know, try to try taking everything out. Try taking out the disallow WordPress admin go back into a Search Console and go through whatever steps they tell you to clear once it's gone through, put it back. Sometimes we just saw the issue on one of the websites that we today.

Bradley: Yeah.

h2>Are People Getting Hit For Posting GMB Posts?

I did miss another question. So guys, is it because we got two minutes left and I've got to go he says as far as GMB penalties and then punishing changes are people getting hit for posting posts in the GMBs i.e. your GMB Pro method? No, I haven't seen that happen at all. And I've got beat some VA is that actually do the PGMB posting publishing of posts from within the GMB dashboard as managers, work site managers.

And then there's most of them all run through the API because they're connected through our citation builder pro app. So they do it within an application that then publishes via API. And in either case, I haven't had a single GMB hit from posting. Marco, have you?

Marco: I, we had to happen for a video for one video one time, one video one time. Yeah. Other than that, no, all of our posts, whether it's through a citation builder pro through the briefcase, or as managers, they'll go through just fine. Yeah.

Alright guys, well, thanks, everybody for being here. Once again, let me just pull this up on site. Real quick, guys. We talked about this earlier, if you did miss the beginning of this where we spent the first hour talking about our YS Academy because it's our anniversary month this month, four years ago today, we launched the original version. It's still going strong today. It's been updated multiple times.

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Is the Facebook group has a lot of additional content and training there. Plus, it's an active community. If you want to join our YS Academy for 1500 dollars off, which is a rare time that we ever discount this because it is so powerful. There you go. That's the link to purchase it, use this coupon code special RYX reloaded, or if you want to opt for the to pay method use special RYS reloaded to is the coupon code for that, if you want to join it, otherwise, do what we continually tell you to do, which is by done for you drive stacks, save yourself the time of having to learn and do it yourself. And that's at MGYB dot CEO, go to our store, select RYS and then you can get 35% off any RYS Drive stacks for the next 48 hours with the coupon code stacks 35 off to place those orders, guys. Any last words before we wrap it up? Yeah, you won't see 1500 off again for about another year. So if you want the training, just jump on it because I'm not

Taking that much off the training again. Another anniversary another I don't know the five year anniversary right? And 35% off drive stack you don't see that very often either. So, take advantage while it's hot, man. If not, then wait and pay full price. It's up to you.

Alright everybody, thanks for being here. We'll see you guys next week. Bye, everyone. Yeah

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How Do You Rank A Siloed Out Playlist In YouTube Aside From Using Google Ads?

By April

 

In the 234th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to rank a siloed out playlist in YouTube aside from using Google Ads.

The exact question was:

For a new youtube playlist, I was going to get views, comments and the like but I've been told this is no longer effective. Embeds are the obvious next thing to do. Is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads. For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I used method shared by Bradley in a webinar for video ads to no avail.

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Do You Still Recommend Uploading Videos As Live Events And Schedule Them?

By April

In episode 233 of our weekly Hump Day Hangouts, one viewer asked if the team still recommends uploading videos as live events and schedule them.

The exact question was:

I

want to begin uploading some videos to my channel. Do you still recommend uploading as a live event and schedule it out a week? What is the software you recommend for uploading? I can't remember the name- something like OGM or GMB. Thanks.

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How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?

By April

In episode 233 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to come up with a YouTube channel name for a lead generation business.

The exact question was:

When coming up with a name for YouTube channel for lead gen for a local business, How can I make up also an address for using it for some kind of Nap back links and local citations? Thanks

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Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

By April

 

In episode 220 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if one should link multiple YouTube channels within the same niche to one syndication network.

The exact question was:

Can I, and should I, link multiple YT channels (within the same niche) to one Syndicate Network? How about other combinations like 1 YT channel and 1 website rss feed?

– Mayank

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 233

By April

Click on the video above to watch Episode 233 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, we're live Welcome everybody to Hump Day hangouts Episode 233. This is the episode where you get to watch her non finger all over the camera.

Hernan: Actually, unless I talk you won't be able to watch it because it's the cameraman. It's on right, Bradley?

Adam: Yeah. So, have you ever seen the movie fire in the sky? Yeah, there's this horrible alien abduction and it has to do with stuff going to people's eyeballs. Anyways, that's what I think of it just makes me want to stop looking at the screen. So we're going to stop doing that and we're going to move on and say hello to everybody real quick. We got a few short announcements and then we're going to hop into some good stuff. So let's start with the Hernan “finger pointer Vasquez” as he's known around here, toys that.

Hernan: Hey, everybody, what's up? Really excited to be here really excited for what's coming up today. So pay close attention because it's going to be epic and really excited for this episode. So good to be here.

Adam: Alright Marco. How are you doing, man?

Marco: I'm doing a do, man. I'm doing what do I do you know how to do?

Adam: Very well, very well. Bradley, How about yourself?

Bradley: That's tough to follow that Onomatopoeia or what is there's a lot of do's in there. So I don't know how to follow that much. But I'm good. I'm happy to be here. I'm going to do once we get through announcements, I'm going to do a brief kind of update to video Legion system which is in launch right now, really, I just want to talk about some advanced follow up methods that are not in the training, but I'm going to just cut this section out and put it into the training because there's some really cool stuff that can be done to help get much better results with automating follow up specifically in a way that I'm going to talk about that's kind of unique. And again, the whole point of video lead gen system was really to set yourself apart from all the other spammers out there that are contacting local businesses, trying to you know, get, sell them advertising and marketing services or leads or whatever the case may be. And so, once we get through announcements, I got a couple of things I want to go through and you guys will see hopefully, some of the power of how this unique method can really help you stand out above and beyond, you know, separate you from the crowd of other marketers out there. Does that make sense?

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Adam: Sounds good, awesome pumped to hear that. So we're going to keep it pretty short. So we want to get into this stuff today and no one wants to hear about this. So real quick, if you're watching this for the first time. First of all, thanks for watching, you're in the right place. Whether you're watching live or you're checking out the replay on YouTube or something you can always go to semanticmastery.com/hdquestions, ask your questions. If you can't make it live, that's fine, but we highly encourage you to check it out. You get a lot more out of it if you're able to interact. be here with us live. If you know anyone that if you're watching this or you're watching chopped up questions later, we try to get our content out to you that you know in easily digestible pieces we know not everyone has an hour to sit down and watch the video. But if you come across something be helpful for someone please help us out and help them out, share it, send it over to them and help them out. Also, if you're looking for the place to start, one of the questions we do get a lot is, Hey, I'm new to Semantic Mastery, what should I do first, get the Battle Plan. And you can find out more about that at battleplan.semanticmastery.com.

And I'm going to hold up the rest because I want to hear what Bradley has to say. And I think a lot of other people do as well. And just want to say if you're not aware of it right now, Bradley just added a major update and expansion to Video Lead Gen System, which is, like all of our products, something I wholeheartedly support and something I personally use. I hadn't done exactly what Bradley did. When he first kind of, I don't know, Bradley, this was years ago. I mean, we just kind of talked about it, or you showed me I forget how it came about. But this is something I've done, hugely successful, used it in a bunch of different areas, and I don't want to steal the thunder. So I'm just gonna say I'm gonna put the link on the page, along with a there's a limited time discount if you want to get in and get this training for a hell of a deal. So anyway, with that, Bradley, I'll turn it over to you.

Video Lead Gen Update

Bradley: Sure. Okay. So real quick and I'm gonna jump into just a just I've got one slide that I'm going to kind of walk through and show you a couple of examples of what I'm talking about. But the video lead gen system, it's how I started growing my own agency back in 2012. When I got started in 2010, I built lead generation assets. And that was really just to prove to myself that I knew that I could do it, number one, and also because I knew that if I was going to go up, approach businesses and say, Hey, I can do SEO for you. And they said, Oh, yeah, prove it. Like I had no credibility because I had nothing to show. And so part of the reason I started building lead generation assets was, again, one to learn to prove to myself that I could do it. Number two, so that I could build kind of a portfolio of proof that gave me credibility, you know, to be able to show to potential businesses that I wanted to work with, Hey, I know what I'm doing. Look what I've been able to do and how those lead generation assets.

And then in 2012, once I had built up a portfolio of sites that in, you know, maps, essentially said sites that were ranked in both Google Maps and Google and they were generating leads, that's when I opened up my agency. However, I hated cold calling, absolutely hated it. And I was having trouble finding clients other than going to like local, you know, networking events and stuff. But I didn't even really like doing that very much. I think we as digital marketers want to be able to do everything from the comfort of our computer desk, you know what I mean? Like from behind the screen and not have to go out and interact with people at least that's how I was at the time. So I really just decided that I wanted to do cold email, but in a way that was unique. And so I started contacting businesses that I wanted to work with. I would go just, you know, search for particular industries in particular areas and then look and find companies that I thought I might want to work with. And then I would create a video where I basically audited their digital presence, where I would analyze what their current presence was and show them where there were missing opportunities to get better results. And send them an email with the video would look like a video embed in the email, but it was really just a screenshot of the video itself. And then it would have like a play button superimposed on it, and it would be linked to the actual video. So when they clicked it, it would take them over to the video. And it would, you know, it was a video specific to them. But it's a 10 or 15-minute video usually, that I would create for each prospect. And I would send out for every 10 emails I sent out, I would get three or four responses like clockwork, and so that's a 30 to 40%. So an average of 35% response rate and it was great, it was fabulous. But and then out of those three or four responses for every 10 that I sent out, I would usually close one sometimes two of those into some sort of level of marketing services could be Video SEO, you know, full on SEO and Maps SEO could have been whatever. But I would usually end up closing at least one.

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Now that said was a lot of wasted effort though because out of seven or excuse me 10 emails that I would send out, I record 10 to 15-minute videos for each plus the prep time, right actually analyzing and figuring out what I was going to say and all that. So, you know, you're talking about 30 minutes, a minimum per prospect that I would reach out to times 10, that's 300 minutes, that's five hours. And, you know, only three or four would reply on a regular basis. So that was a lot of wasted time. And although, as I said, was super effective.

Well, recently, over the last several months, we're really almost the last year now, you know, we've been building a lot of lead generation assets and that that kind of thing. And so I needed to learn how to more efficiently use that same sort of process. So that's what the 2019 update for lead video lead gen system is, is kind of what I've done over the last couple of months, which was to refine the process, streamline it make it much more efficient, to where now, I'm still doing pretty much the same method where I'm still proposing via video what it is that I can do for prospects but it's much more streamlined because of the way that I've developed it now it's much more systematized and a lot of it can be outsourced. And so now what used to take me at least 30 minutes per prospect now literally takes me just a matter of two to three minutes per prospect. And again, all that's explained in the training. But, you know, that said, there are some other things in there that I've learned along the process like how to in streamlining the process of finding prospects before I used to do it all manually. Now you can use there are tools and there are two tools in particular that I recommend. One of them's a great tool called Leads Recon. It's fabulous for this method. It really, really is. So there's, you know, there's a lot of things that I've been able to do knowing what I know now, you know, seven years after I started doing this, I've learned how to process turn it into processes and systematized it and become much, much more efficient and even outsource a big portion of all of it so that it really, you know, I say this is a, if it were up to me to do it all the time, it probably wouldn't get done, at least not regularly and consistently. But because I've learned how to systematized and an outsource part of it, I know it gets done because I'm paying somebody to do it. And so, therefore, I know for sure that my prospecting is going to continue on a regular basis. And my pipeline is always going to be full of conversations to be had with prospects because this process has been implemented if that makes sense.

So anyway, let me grab the screen real quick. And I want to show you guys what I've got. And we're just going to give you a couple of quick examples. I want to add this to the end section, where I talk about advanced methods or strategy for vertical prospecting. And specifically, what that means for you know, anybody that gets the training, you'll know what I'm talking about. If you don't, I highly recommend that you get to training vls.semanticmastery.com will take you to where you can buy the training, but if you're looking to get clients or you've got Lead Generation assets that you want to monetize. I'm telling you this method is fat. It's great. It's one of the best ways that I've ever seen to get the conversation started okay with prospects and remember guys, that's the hardest thing. If you're cold calling, well God bless you. Because that sucks period. And you know, if you're cold calling already how many times you piss people off when you call them and interrupt them, and they think that you're soliciting them for anything whatsoever, you're going to get called all kinds of names you're going to get cussed at, they're going to hang up on you all that stuff. If you just stand out cold emails, then you know that most of those emails are going to be considered spam by the prospects, they're never going to reply or you're going to get really shitty messages back from them. The ones that do reply, which I always thought was funny because they took the time to type out something negative to say back to you instead of just deleting the email. But that happens and don't get me wrong, this method occasionally you will get that too but it's much much less likely.

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But you know, in any one of these words prospecting methods guys, you're going to get really especially now I found that seven years later, right I started doing this in 2012 was now 2019. So seven years later, I found that when you're contacting or prospecting your cold contacting you, it tends to be a catch more resistance now than we did seven years ago. And that's probably because local businesses are completely saturated. Right? they're overwhelmed with solicitation, emails, and solicitations. Period. Emails, phone calls, phone calls, you guys all know robocalls, like all that kind of stuff. It's crazy. And so the only way to really get any attention is to approach it in a unique way right to stand up to set yourself apart from all the other solicitors out there, right, all the other spammers out there and do something unique to get their attention and to start the conversation and that's really what this is all about Video Lead Gen Systems about just getting the conversation started.

Then it's going to be up to you to close the sale, right? I'm not giving you sales training here, I'm giving you contacting and prospecting training. All right, but that's what I wanted to point out was it's a very unique method, it works really, really well. And there's a lot of things that you can do to you know, once if you're a digital marketer and you understand digital marketing, you can apply a lot of the things that you know already to make it work so much better. So, specifically, there's a module within the new training for advanced methods for vertical prospecting. When I say vertical prospecting that means when you're prospecting to one type of business vertical or one industry, which is what I totally recommend, and if anybody's been following us for a long knows that I've always been telling you guys to you should really become a big fish in a little pond, which means stick to one industry, because then you can fully develop your marketing, your sales messaging, the way that you communicate, your creatives, you know, everything around one industry, it reduces the workload significantly, exponentially than it does if you're trying to be all be you know everything to everybody then you're a small fish in a big pond right that makes sense. So with vertical prospecting, when using this method it's better to do it, in my opinion, you can use this to approach anybody okay for to sell or to prospect for any marketing service, but I recommend doing it where you're approaching a particular business vertical, okay. And because of that, then you can do things like get people on to an autoresponder right that then you can follow up with them so prospects that may not end up becoming your client now could very well become your client, six weeks, six months, you know, a year down the road because you've got them on an autoresponder and also a remarketing list, for example, and you can constantly remind them, gently nudge them, that you're still there, right and that your marketing services are there.

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So that when it remember time and circumstance will change changes everybody's mind right? So even if you get a prospect's attention through the video email process, and they don't become a client of yours or a service provider if you're trying to monetize a lead gen asset, but they don't become a client of yours right up front. If you're constantly, your brand is in front of them, and you're constantly reminding them via remarketing via autoresponder emails, and I'm not talking about spam emails, I'm talking about value-based emails that show that you really care about getting the results, and you're not pushy about selling them. So for example, in the training, one of the things I give away is an email sequence. It's a five email series sequence that's a lead nurturing sequence that I wrote myself. It works really well for converting business owners into Google My Business Services, SEO services, and it's something that you could send out I recommend once per week once you get them on an autoresponder you know, opted into an autoresponder and there's a number of ways to to get them opted into an autoresponder, again, covered in the training. But once a week now for the next five weeks, or really four weeks because the first emails an introduction email, then the first email in the series starts the next day. Then for the next four weeks, you send them a value-based email that tells them how they can optimize their own GMB profile, each section of the GMB profile in fact, and at the very bottom of the email, it's got a very soft call to action. Hey, if you need help with any of this, you have any questions please contact me and boom, it brings them back to you. It's not a hard sell. It's not a hard pitch or any of that kind of stuff. It's not pushy. It's just providing value. Well, those are the kind of things that you can do and keep them on an email list long term that in remarketing as well. They're going to constantly see your brand, right? They're going to have ads follow them around the web with your brand in front of them. They're going to get an email in their inbox once a week or so. They can you can have YouTube remarketing videos, Facebook remarketing all these things to where they're constantly seeing you at some point that going to say, holy shit this guy, this guy is everywhere. And I need my business needs leads, I'm going to talk to this person, you know what I mean? And so those are all kinds of things that you can do.

Well, one of the things that I wanted to talk about today specifically was advanced automation follow-ups. Again, this isn't in the training, but I'm going to cut this section out and put it in the training specifically because I wanted to show you guys that are digital marketers, how you can use your knowledge to increase your own success with this method. So for example, if you get them onto an autoresponder and what which I recommend that you that should be one of your goals right is to get them onto an autoresponder because again, just because they're not going to be a prospect now doesn't mean that they won't be a client later, right? Does that make sense? But with most autoresponders, any of the good ones I recommend using drip.com and the training but on any number of them do these kinds of things.

Now, there's a use our recent unopened feature with most autoresponders to where if you get them an autoresponder and you send an email and they don't open the email, the email autoresponder will actually know that they didn't open it and will send it to them again and you can tell them to send it you know in three days or five days or whatever it was so that you're making sure that they're getting another opportunity to read those emails, especially if they're value based, right? You want them to see those emails. You want them to open and see that you're trying to help them without asking for anything except for Hey, if you need additional help, call me or reply to this email or schedule a call with my calendar app or whatever it is, whatever your contact, your call to action, your conversion goal is for contacting right so again, that's something really simple that you can do once you have them on an autoresponder something else guys. Ringless voicemail, slidebroadcast.com if you don't know what that goes check out slidebroadcast.com. It's great. It's a ringless voicemail system, where basically you can upload an mp3 with a message that you want to send to them and what it will do is it will call their number and their phone won't ring if they pick up the thing hangs up on them. But if they don't pick up then it will because it'll be a ringless voicemail anyway, it'll just show on their like mobile device and it will also work on about 50% of landlines. By the way, guys, not all landlines, but about 50% of landlines that have voicemail, this will work on also. But for mobile devices, it's almost 100% it will send them a voicemail message. So that and it doesn't ring but all of a sudden on their phone, it will show that they've got a message waiting, and they go listen to the message. And it could be you, you know, hey, this is Bradley Benner from Big Bamboo Marketing. And I just wanted to reach out and tell you that, you know, I'm really looking forward to or I'm hoping you know, whatever the message may be. I'm hoping that you got my video email. And if you're interested in lead generation services, or Google might, you know, getting more leads from Google My Business, certainly give me a call or schedule a call with me via my Calendy app and give the link whatever the case may be, guys. It's up to you to create the message but my point is that ringlets voicemail is something that you can use as part of your automated follow-up strategy.

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How do you automate that? Well zen, excuse me Zapier. Zapier, if you guys aren't familiar with Zapier, it's like IFTTT. But if you take a look and you go to search apps and you start for slide broadcast, right there, so something that you can do is set up a zap through Zapier, that states that you will send a slide broadcast ringless voicemail to any prospect that opens at least three autoresponder emails, right so for example, you put them on a lead nurturing sequence, I give you one of them in the training that you can use for GMB or Google My Business SEO Services. But if you don't offer that as a service guy, just create your own autoresponder lead nurturing sequence, use mine as a model and create your own right for whatever services that you sell. And then anybody that you can set it up to where Zapier connects with, in this case, drip.com and set up a zap that says for anybody that opens three autoresponder emails, send them a slide broadcast ring this voicemail and the ring this voicemail could be specific about, Hey, I know, I know you've been or I hope that you've been you don't want to say I know that but say I hey, I hope that you've been reading my series on how to optimize your Google My Business profile. If you really take action on what I've been telling you in that email sequence, you will get more leads from Google My Business and it anytime you have any questions whatsoever, I just wanted to remind you that I'm here. Here's my phone number, give me a call. You guys get what I'm saying. You can have different voicemail messages be delivered to them in an automated fashion specific to the sequences that you're sending them. So it's a great way to get their attention and to remind them that you're there and guys, it's automated. You just got to set it up one time and then the system will run automatically. Right.

The next thing direct mail zendirect.com. Zen Direct also connects with Zapier. So with Zen Direct for example, right here is Zen Direct okay was then direct. For example, you could set up another automation or similar automation that you can send them a letter or a postcard. All you do is upload the design to send direct. And then you fund the account to pay for the print the printing of the design, whether it's a postcard or a letter, and it pays for the postage and Send Direct will actually create the mail piece and send it out. They'll print it and send it out to you via us mail based upon whatever action it is that you tell them what you want it to do. So with Zapier, once again, you can say, send a postcard or a letter I typically use postcards but send a letter with anybody that's any prospect that schedules a call with me via Calendly, right Calendly connects to Zapier. Right. So my point is, you can use Zapier and some of these other services to really set yourself apart. Think about how many spammers spam local businesses for solicitation on a regular basis or how many times Yelp calls a local business or Home Advisor for those of you in the contracting industries, how many times they get hammered with shitty sales calls, and that's how people contact businesses. But if you set yourself apart with a unique video email, then you get them on an autoresponder there are ways to do that through the video email sequence, I talked about that in the training, and then start sending the value based emails with a soft nudge at the end just to contact you. And then you set up some of these automatic follow up.

Automated follow-ups like sending a postcard, who else sends direct mail? Nobody anymore, right? Send direct mail, send a ringless voicemail during the middle of an email sequence that, you know they're opening because that's the reason why they got the voicemail broadcast, right? And saying it just giving them some additional information about that particular sequence right and how, hey, don't forget if you have any questions, I'm still here. Here's my number, call me. Those are the kind of things that are really going to set you apart because nobody else does that stuff, guys. And so for those of you that are looking to get clients looking to monetize assets you got to think creatively instead of doing what the herd does, right the traditional wisdom which everybody's sick and tired of just do these kinds of things and it will give you better results. So with that, I'm done. okay.

Adam: Do we have anything else before we wait too long on my screen froze for a second they're trying to come in strategically but no good stuff. Can't talk it up enough I love this way of doing it like you said a lot of it you know you're providing value but you're automating the hell out of it and you know works for you and it works for them so anyways, anyone to you know, anyone who's doing stuff outside of this if it's not strictly client, SEO, whatever it is, you're doing this works across industries like don't narrow dumping god, this is just for the one place I can use this. You can do this for damn near anything. So.

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Bradley: All right, get into it. I am so we're done with everything else announcements and.

Adam: all that good. Guys, you guys got anything?

Bradley: That's no. Okay, I'm gonna grab the screen again. Okay.

How Do You Register A GMB In A Particular Area?

Bradley: The hangouts Alright, so we're going to go with starting here because that was from six days ago and go forward. So Andy says hi there. You mentioned in a GMB video with Peter Drew's Dominator site that one should consider registering a GMB in a particular area. If the GMB I don't know niche looks uncompetitive, okay, but unless we actually have a business scenario, how do we actually do that? Thank you. That's a great question, Andy. Well, we have a service in our store MGB for verifying or registering GMB, Google My Business profiles, where you don't actually even have to have a physical location. Now, before we had to pause that for a bit because of some changes that were going on. It was making it very difficult to verify but is that can somebody confirm that is available still now is that correct word.

Marco: It's available only to our MasterMind right now.

Bradley: Only to our Mastermind right now. Okay. Well, hopefully, we'll have it back available in our store here shortly, but available for everybody. But right now there was we were verifying a ton of locations for people. And then what happened was, Google started cracking down, which they always do. We were expecting it at some point. And so we had to literally stop taking new orders for some time, but we just started like in the last couple days, I know opening that back up, and apparently it's just to our mastermind, which is often how we do things when we have to shut stuff down when we reopen it, or when we even launch new products, it's typically to our mastermind first, and then we smooth out any potential bugs or issues before we launch it to the general public.

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So but yes, you can verify GMBs, you can buy them or for example, you can even verify your own still using PO boxes with the United States Postal Service that requires a lot of manual work and time because you have to go register the P.O. box you have to go pay for getting the keys, then go back, create the GMB listing, then go back and pick up the postcard A week later and hope that it's there a week later because sometimes it's not and then you know, so you got to constantly drive back and forth. I created a lot of them that way myself. So it can be done. By the way, you don't list your PO box, you actually use the street addressing option. It's just a separate form that you fill out. It doesn't cost anything else. But that's something else that you can do as a manual process. I don't recommend that though. Because for you know, a nominal fee you can actually buy verified GMBs from our store for.

Marco: Hey, hey, Brad, the breaking news from Rob. He's opening it up to everyone. Okay, there you go. So at first he wanted to test with the mastermind and we wanted to get caught up with all of the orders that we had, you know, backward because of all the problems. So that's all cleared up. So yeah, we're open and ready to go.

Bradley: So mgyb.co, that's the store. You can buy them there. Okay, Andy, so you can just go check them out there.

Does Google Assign A Dynamic URL For GMB Profiles?

Okay, Will's up, he says Bradley and Local Lease Pro you showed us how to find the GMB share URL for our profile. And every time I do this, I'm getting a different URL that resolves to my profile. Is this than a dynamic assignment by Google? Is there a time expiration by this link? By any chance? Thank you know, but what I, I'm not going to go into a gym be an asset right now. But one the best URL for that now, guys, because it's a straight three on one with no redirects. or excuse me, it's a straight URL with no redirects at all. Not even a 301 redirect is if you go into your DMV dashboard, and where you can click on the Info tab or even from the Home tab. Inside the GMB dashboard, you'll see where it says view on search and view on maps. right there are two links that will save you on search your maps if you right-click the View on maps, and click copy link address, paste it into a text file a notepad file. Then you'll see it's a Maps, Google com something question marks, cid= but that that URL there you that if you actually put that URL into a, and there's some character sometimes that's appended to the end of that, cid, you know that cid number or whatever, you can eliminate that. But if you that, that cid URL, essentially, if you put that into a redirect checker, you'll see it redirects to www.google.com slash map slash, question mark, whatever equals c ID, whatever. So all you do is the short method here is just right-click on that view on maps link inside your GMB dashboard, click copy link address, paste it into a notepad file, and then change the maps. google com the map subdomain, change that to www. That's it. Once you do that, now you have a straight URL to the maps listing is no redirect. And it's the best URL to use because it's going to stay consistent. And you can use that for link building. Okay. So there you go. That's the best URL for that.

How Would Google Know Where Your Business Is Located When They No Longer Require An Address?

Mark says hi, in GMB. For service area businesses, Google only requires a service area zip code or city they no longer require an address. Well, they do when you register the listing, you have to have an address. However, if the distance is one of the most important ranking factors, I'm assuming that providing an address would be important. Otherwise, how would Google know where you are located? Is that correct? No. Again, because by Google's own terms of service, if you are a service area business and you list your physical address, you can get your profile terminate or suspended. Okay, we've had seen it time and again from people that didn't know that or they would assume what you're assuming Merv and they would go in and put their show their address, right so they put a physical address. Remember, when you registered the GMB, you had to have a physical address period, you can't get it without listing a physical address when you register the GMB and so Google knows where that business is located. If it's a service area business, the first thing you're supposed to do before adding your services areas is clicked into the physical location setting and click that blue link that says clear address, you clear the address, then save, then you go to the service area section and add your service areas. So Google knows for sure where your business is located when you verified that profile. Okay?

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So make sure that you do that because there are only a few exceptions out there that the algorithm or will automatically still often suspend the profile. If you try to add a physical location to a service area business. There are sometimes I'll give you an example because I've run into this with Remodeling Contractors Kitchen Remodeling Contractors in particular typically have a lot of them have showrooms where they showcase kitchens like so they have countertops and cabinets and different kitchens that are kind of set up in in a storefront to show off what their kitchens look like, but their service area businesses. Obviously, they go install kitchens at the customers' location, not in their store. So that's one of the few exceptions where you can have a service area business, but also have a physical address because people do want to come to the showroom. But I've had it happen where some of the assets that I've worked on have been suspended. And I've actually had to call Google My Business help or support in order to resist get it to get it reinstated by proving that there was a show room but it was also a service area business. That makes sense. So there are few exceptions where there it will be both but it's very rare. And even with those exceptions, you still oftentimes will get the listing suspended and you have to contact GMB support and have it reinstated by proving that it is both a storefront and a surface area business. Okay. So if it's a spam address, you don't want to do that obviously.

What's The Best Way To Get At Least One Review To A GMB Page So It Doesn't Stand Out So Much?

Ken says what's the best way to get at least one review to a gym be so it doesn't stand out? So much How can I get the initial review? Well, you can spam it can, you know, I don't recommend doing that there are legal reasons, sometimes depending on what state you're in. So you got to be real careful about that kind of stuff. But you could certainly spam a review. You know, just so you know, I mean, I'm not encouraging that I'm just telling you, that's one way you could do it. The other way you could do it would be if you have, if you've never sold a lead from that particular location, or you've, you don't have a client or whatever, then you can't really solicit an actual customer review. But if you have actually generated leads that you've been able to monetize, then you could always ask the, you know, one of the leads that have come through to leave a review, that's always you know, a possibility. Again, I know that's difficult. But if you want to do it legit way, that's the way you do it. Otherwise, you could spam it. Again. I'm not encouraging that because you got to be careful about which states you do that in and that kind of stuff, but that's certainly a possibility.

Is There A Difference Between P1-P6 Embeds In The MGYB Store?

Jason says two questions and MGYB store for embeds, there is P1-P6. Other than the numbers of embeds, is there a difference between each p order? I don't know. I can't answer that.

Marco: No, no, there's no difference. It's just the number of embed.

Bradley: Okay. Thanks.

What Is The Typical Turn Time For Deep Keyword Research In MGYB?

Bradley: Number two, what is the typical turnaround time with MTV orders in particular deep keyword research?

Marco: He keeps asking, I think this is the same person, he's asked the same question like three, four different places. Please don't do that. It doesn't help. But it's three days, typical turnaround. But, of course, if there are orders previously in the queue, that's going to delay your orders will still take three days to create, but it's three days from the moment they start working on it. So it could be a week, it could be 10 days before they start working on it. It all depends on how many orders are already in the queue, which each of those will take three days to complete.

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Bradley: Okay. Thanks. Scott said what's up Scotty says Brad, have you hired an Excel database developer? If not the content client. Thanks, Scott. I did actually see I didn't really need a database developer I just needed it's really for just some Excel-like list cleaning and formatting and stuff like that for contact lists like big, big contact lists. And so anyway, I did get that squared away. I found somebody on up work from the Philippines. Her name's Angela and she's great. I've already hired her for at least six different jobs in the last two weeks and she's doing a great job for me so I'm happy but thank you, Scott. I appreciate that.

Do You Have Video Training On The Best Practices Of Using RYS Drive Stacks?

Bradley: Ron says I just received my first job is from you. Do you have video training for best practices? you should get the black book run that should get sent with every order is that correct?

Marco: No. That they get the done for you User's Guide the Black Book is only available in RYS Academy Reloaded. So the done for you User's Guide is not sent. But that's sent with the order. That's what I meant. He should have gotten that done for you Users Guide if he didn't, then he should write to [email protected] and request the done for you User's Guide.

Bradley: Okay, there you go. I'm sorry. I can conflict the two terms. But yes, get the User's Guide. And then obviously, if there are any specific questions about that, we can answer them in here and Hump Day hang out. So we're in one of the groups about, you know, things that you can do link building is one of the best things you can do to get more power out of them. So, you know, we've got a link building service that is designed specifically for that kind of stuff in our store, mgyb.co, again, it's by our own link builder has been working for me for like five or six years now. He's freaking fabulous. He knows exactly. He's a pro. And so he's the one that handles all the link building specifically for these kinds of methods, and it works incredibly well. So this is I'm really afraid of doing something wrong and jeopardizing my investment. Bradley does such a great job training. I was hoping there would be some video available. Yeah, again, the user's guide has all the training that you should need. But if there's something in particular that you need to know about, you know, we're actually Marco and I starting tomorrow. By the way, we should have announced this by the Marco and I starting tomorrow are doing MGYB training where we're going to hold a webinar monthly, where we're going to talk about the best practices for different products tomorrow, it's going to be about syndication networks, why they're so important in 2019, because they have a lot of people say, well, the syndicating content really still helping 2019. Well, they still survive. Yes, it does help. Maybe not as effective as it was four years ago, but it's still as effective but syndication networks have a are very effective for another reason. And that's entity validation. And they're more effective for that reason now than they have than they were in the past. They're more effective than ever, in fact, and that's, in particular, that reason. So again, Marco and I starting tomorrow at 4:30 pm. Eastern, we're having a webinar and MGYB and we're going to do one monthly where we're going to take a particular product or service and highlight the best uses of it best practices and what are the things to do once you've received them to get the best use out of them are the most that you know the best results from them, so perhaps Marco and I will do drive stacks next month. What do you think Marco? I'll take the silence as a yes.

Marco: Oh, sorry. I was talking to a muted Mike. Yes, definitely.

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Bradley: Okay, so syndication networks will be tomorrow. By the way, you can ask other questions during those webinars like we're going to do 30 minutes of training, and it'll be 30 minutes of q&a about anything MGB related. So if that's a question that you want, Ron, do we have the link for that? But guys, can we send Ron the link for the webinar tomorrow? Yeah, it's gonna be the same each time. Let me grab that. I'll pop that on a PageRank. Now, okay. Yeah, Ron. So check out the comments section here, you'll see the link to the MG ye webinar. It'll be the same every month and you can come and ask questions there. But you know, like I said, we're going to do 30 minutes of training tomorrow will be about syndication networks, and then we're going to answer questions for 30 minutes and we can cover maybe your question a little bit more in depth there.

How Do You Come Up With A YouTube Channel Name For A Lead Generation Business?

Mike says when coming up with a name for YouTube channel for lead gen or local business, how can I make up also an address for using it for some kind of NAP backlinks and local citation. Thanks. Well, when coming up with a name for YouTube channel for lead gen for a local business, how can I make up also an address for using it for some kind of NAP backlink? Well, if it's for a local business, they have an NAP, so I don't understand I'm not sure I understand the question might if it's for a local business, they already have an NA P. So why don't you just list there NAP YouTube citation is a powerful citation. I know that because I use bright local citations for my clients. And it's always ranked as one of the highest or most you know the most powerful citations. So YouTube you can put it in the channel the about or the description of the channel description the about section, you put the sap there you also every time you publish a video for that business or lead gen video, whatever you always put the sap in the video description as well. If it's for lead generation asset, you should still have an NAP, I don't recommend if it's a spam address that you put the street address, but you can still put the name, city state zip and phone number but don't put the street address, it still counts as a citation. It's just a partial citation, right? And a link back obviously to the digital asset, whether it's a GSB website, the GMB map URL, or if you have a self-hosted website link back to that as well let link to all of them. Does that make sense? So again, if it's if you have a Google My Business profile, it had to have had an address period at some point, it had to have had an address for else you can't have a Google My Business profile. So if that's what you're looking to promote, use that address. If it's a service area business or a spam address, hide the street address. Don't publish that just published. The name, the city state zip and phone number and in the links back to the digital assets again, GMB website GMB map share URL, or excuse me that the GMB map URL the one that I just talked about, where you right-click the View on maps. Change the subdomain from maps.to www dot. And that's your that's the best URL to use for that for now on. Okay. And then obviously if you have a self-hosted website link to that, too. All right.

Do You Still Recommend Uploading Videos As Live Event And Schedule Them?

Greg says I want to begin uploading some videos to my channel. Do you still recommend uploading as a live event scheduled without a week? What is the software you recommend for uploading? I can't remember the name something like oh, GM or GMB note. There was excuse me OBS which is I think, I don't know, OBS if you just click go to Google and search for OBS broadcasting software or something like that. Whatever our live stream OBS live stream that's the software that you can use this free you know there's other ones like wire cast or two but their pain in the ass to use. OBS works really well we've got a video on our YouTube channel, just go to youtube.com slash semantic mastery use the search channel feature and in search for OBS and you'll find a couple of videos where I Talk about how to use that to live stream even pre-recorded videos. It's not hard to do, and it works really well. And yes, live streaming still gets more reach guys, like even live streaming and pre-recorded video gets more reach than just uploading. So I still do some video SEO stuff for a video production company, not nearly as much as I used to, they really slow down onboarding new clients, but occasionally I still get a new job for that. And when I do I still do the same thing. They just send me the video file. And then I livestream it into my channel that I used to syndicate out to a bunch of networks, syndication networks, right? And so it works really, really well it does, it absolutely helps. It's better than just a straight upload.

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Marco: And for anyone that's going to go to our YouTube channel and search right, use the channel search function. It's really good. It'll find everything that's related to your search. But don't forget to subscribe while you're there.

Bradley: That's right. That's right subscribe so you get notified when we have new videos and live streams and all that kind of stuff. So.

Can You Order Multiple RYS Stacks To Target Multiple Location Pages?

Alright, so the next question is, can you order multiple stacks to target multiple location pages? You can.

Marco: No we won't do it. I mean, yeah, multiple stacks in the same stack. We won't do that. But if you're going to order multiple drive stacks targeting each location, yes, we will do that. We are talking. Here's the thing we are talking about being able to expand dr stacks offering that as a service, but it takes about as long to create a drive stack inside the root folder, and then a companion Gsite, inner page as it does to create the original stack. And so we'd be close to the same price unless we can figure out how to do it quicker. Robin and I were just talking about it this morning. By the way, we're going to figure that out. But the answer is yes. If you're going to order individual stacks if you want it within the same stack. We'd have to charge you the same price regardless. And we don't we're not offering that at this point.

Bradley: Yeah. Okay, there you go.

Can You Rank A Service Business Page In Multiple Locations With One Address?

Bradley: service business, can they rank in multiple locations with one address, not in target location? Do you offer any products to help with that in mgyb.co? Yes, you can. That's really what local GMB pro was about being able to rank in order and get leads from Google My Business even as kind of a workaround for the proximity issue. I know what you're talking about, Tash I guess, you know, part of what Local Lease Pro was about was registering new GM bees in the actual locations that you want to get ranked in because that was really the point because of the proximity issue ever since the mobile index first switch which occurred in July of 2018. Proximity is a huge factor now for GMBs. Yes, you can still get GMBs to produce leads or and you know, some rank in cases in adjacent areas. But once you go far outside of or beyond immediate adjacent areas, it's very difficult to have a GMB rank. It still can be done but you have to build massive authority and you also have to do a lot of what Marco calls expanding the centroid and that's what we teach in Local GMB Pro. We do we have something in mg y be that can do that for you other than drive stacks and, you know posting which I don't think we're offering GMB posting yet publicly. You know, where we do the actual posts and everything for you. I don't think that we have anything available in the store that can do that for you yet, that is coming. We are working on some of these GMB services off page services especially while including posting which is really on page but we can do that through API so we don't have to actually have access to your account. And that's really, again, there are certain things that you can do to get better results in and circumvent the proximity issue to a degree, but it requires developing a massive authority as well as very specific procedures or methods we cover in local GMB Pro. Mark, do you want to add to that?

Marco: No, I like it, man. You have to create, as you said, its massive trust, massive authority. So you can expand the center and you have to create the relationship, right. So it's not just going willy nilly and trying to expand that century, it's creating that relevance between your business your center, it is a business center. That's all that means what Google considers the origin of your business. So for us, it's a location, it's at the center of the area that you service. So from there, if you want to extend past your service area into an adjacent area, you'll see sometimes when you're looking at maps or whatever, that some businesses will bleed into areas where they should where they shouldn't be ranking. This is where your local least pro method comes in and really takes advantage of those areas where you can really go in and hyper-target and go in and, and rank real quick in the three pack. But in order to do that from your business century, it takes overpowering kind of the proximity factor in the algorithm so that you can get past that you need to break past it somehow. And that takes massive power.

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Bradley: Yeah, it does. And it takes some work. It's not something that can be done overnight, but it can be done. So. That's a good question.

Would It Be Beneficial To Associate 3 Brands Under The Same Niche Or Should You Keep Them Separate?

Bradley: Jeff says I have three brands and related real estate niches. We Buy Houses real estate agents and discounted property marketplace, would it be beneficial to associate these brands using links between the sites or is it better to keep them completely separate? If it's all the same brand? You know, then yeah, I would absolutely encourage you to interlink those guys like got guys branding is so important now and authority and entity authority is so important. Again, we're going to be covering part of that tomorrow. The mg Why be a webinar about syndication networks, um, but so my point is that

Guys, you know, we used to always think we always had to hide footprints, but I'm telling you, you know, spammy footprints, yes, but if you have a brand, but you've got it spread across three different websites, because they're there, they're related, but yet they're separate services. And I get what you're saying, right? You've got a, a website for sellers. In other words for you to acquire properties for seller p property owners to come to you that says, Yes, come by my property, right. For motivated sellers, I get all that, then you have one that is for real estate agents, obviously. And then the last one would be for where you're selling properties that you've acquired, right, so that now you're the owners, and you're looking to sell or to flip properties. I get that, well, if it's all the same brand, I can understand having three separate websites, but yes, I would absolutely interlink those, because, again, it's just, you know, it makes sense. It's logical. It's all the same brand. It's not, in my opinion, there's nothing spammy about that. Because you're you're essentially the same brand and you're just letting Google know hey, this is my Buying site is my real estate agent site. And this is my selling site. But we're all the same brand. And in my opinion, that's going to give you a boost because Google's going to see it that way. Right? So for example, with some of my multi-location lead generation assets, you think that I would say, Oh, no, you want to keep all of your assets separate. But if it's for a, a brand, if they're all for one brand, not pseudo brands, but an actual bona fide brand, I linked those now, like, and I do, because it really does help create a bigger footprint in this case, it's a beneficial footprint, not one that's going to harm you. Does that make sense? and Marco, do you want to add to that?

Marco: No, I thought that was great.

Bradley: Okay. Yeah, I would absolutely do that, Jeff. You know, as I said, I've got some projects I'm working on where I've seen an absolute benefit from doing that. Again, if you're not doing anything spammy with those three sites, like on page spam stuff, then there's no reason why you shouldn't be interlinking those and because again, that's just going to continue to further validate that entity. Right.

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Marco: Jeff, his house. He's in our mastermind I recognize that question. We can expand on it like during a webinar if you asked her a question. And we can really get deep into this because there's a ton of ways that you can take advantage of bringing all that power into that one entity, right, getting that one entity that relates to buying houses and being a real estate agent and working in the discounted property marketplace. Right? All of those niches together. I like it. So come and ask us in the mastermind, you know that mastermind members it will always say that membership has its benefits. So by all means, we'd be happy to take a look and point you in the right direction.

Bradley: Yeah, and I'm actually working on a very similar project, Jeff, that I'll be revealing in the mastermind in the coming weeks. That would be right up your alley, very closely related to kind of what you're doing here. So I'm actually really anxious to talk about it now. But I can't I'm not going to yet. But that's something that in the coming weeks, I'm going to be revealing, like some stuff that I've been working on it. And so I think that'll it'll be really helpful for you as well. So we'll talk about that in the mastermind. PoFU. Okay, that must have been well.

Marco: I wonder who that is? Yeah.

Bradley: It must have been Marco.

Unknown Speaker 50:19

How Do You Get Different Versions Of A YouTube Channel URL?

Fit says how would you get the many different versions of a YouTube channel URL? Um, well, there's I know there's one we had a mastermind member who a remember I don't he has. I think he's not with us anymore. But no, yes. Yes. He Yes. He shared it out in our mastermind. And that's the only way that I'm going to share this with you right now. Yeah, yeah. Yeah, no, I wasn't going to share it. But he created a Google Sheet or Excel sheet. I think it was a Google Sheet that you would just post the URL and it would spit it like and it would convert it to all the versions of that URL for YouTube, which was like dozens and dozens of them was ridiculous, but I know there's software's out there that will do that too. Probably. You can find them nine two, I would just do some searches pits Google searches, it's likely that you'll find like a script in a black hat forum or something like that, that you can use that will convert it. You just paste in a URL and it'll spit out all the different results. Damon Nelson had something called Vid Penguin was that that was a funny name, but I think it was Vid Penguin. And it did exactly what you're talking about. And then it would also create an RSS feed out of the videos and like do some other stuff. But I don't know if he still supports that product or what but it's, I know that it did exactly what you're asking about. Okay, check that out.

Bradley: Okay, um, let's see, Toby. Where's the live Hump Day? Is this not live? should be.

Adam: Yeah, we're good videos.

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Bradley: Okay. I was gonna say I know I saved the page this time. I didn't a couple of weeks ago.

When Making A Data Hub As Replacement For G+, Is It Better To Create A Single HTML Page With @ID Or Create Separate S3 HTML Pages And Interlink Them?

Paul's up. In Syndication Academy you say the workaround for G Plus is the HTML page as a data hub to replace you. Plus, my question is, would you make the HTML page a single page that includes the ad ID? And all that's included on it? Or would you break it up into s3 or into three or four s3 pages interlinked with jump links to each other? Or have just two HTML pages, one for social properties? And then IP and the other is the ad ID page. Ideally, which option? Really, that's just a personal preference. Um, you know, I would probably have two separate pages for that, like, in other words, have one it's just that would, what I would what I would do is have one that would be specifically just for like, like a social hub where it doesn't have all the iframe embeds only because that one would be like, it would load quicker, it would be one that I would just have the NTP listed. And then maybe like it would be like essentially a resource for all of the syndication network properties as well as other web to auto-properties. I mean, again, it's syndication Academy, you know that we encourage going out and creating a web to Dotto profiles, even ones that you can't syndicate to because those are like social citations. That's essentially what they are. And especially if you take the time to fill out the profile and complete it, put a nice description in interlink when and when and where available. Put branding on the correct branding, as well as graphics, you know, the same logo images and header images where you can, all of that stuff really does make a difference, you know.

So, we, you know, we've encouraged to do that. The point is, is to catalog all of those, put them in one location shit, you can put them in a G sheet that you make public and then hammer that out with links, you know, there are things that you can do. My point is, you could do that with an S three page, the one that's just a clean page that would list all of where you're located like you but I'd still put an AP on there. If it's for a local business. I'd also you know, maybe do you know, list all of the different profiles and make sure that they're linked to those profiles, and just go in and update it as you add new profiles. But then I would still have the ad ID page. Separate because of that

Something again, it loads slow. That's strictly an SEO thing. The profile page could actually be something that I would publish in places if that makes sense. That's what I would do, Paul. Okay. And again, I was talking about using just the ad ID page as the G Plus replacement. But as you have a project that builds up more and more profiles, I really would separate the two because the one like I said, could literally be like a public site, that one that you promote in places, I wouldn't necessarily do that with the ad ID page. Because you know, the pages look can look spammy. And because the iframe is they load slow shit sometimes, especially the more iframe you stack into it. And that can create issues. It's again, that's an SEO tactic. All right.

All right. We're just about done. We're almost out of time. Anyways, so.

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Bradley, he says, These are separate brands. Well, they're separate brands then. Okay, Jeff, that's a good question. If you were, if there were separate brands, I probably wouldn't interlink them unless, unless you were going to interlink them with hidden footprints like you would if they were PBNs. In other words, if they're different brands and you don't have any connection between them in any way shape or form via, you know, ownership or that kind of stuff, then you could use them you could interlink them in a way like you would with PB ends in in a way to like kind of benefit from different IP, you know, having different domains linking from different IPS and that kind of stuff. But if they're all registered under the same domain registrar, for example, with all they're all hosted in the same place, for example, then no I wouldn't interlink them at all. If they were set up a separate entities completely, like different hosting accounts or different IPS, different name registrar's, you know, there's no connection between the owners, you know, like, on the about pages and stuff like that, then yeah, you can interlink them as a weight just like you so would essentially be like each one would be almost like a pbn link to the other. Does that make sense? Again, if they're the same brand that interlinking them is valuable if they're not the same brand interlinking them, you can but I would be careful and treat it as like pbn links in that you would want to make sure that your footprint was hidden. So essentially, it would be acting as just as a good valid backlink from another site. So it makes sense. But I don't see any, if they are linked together or hosted on the same hosting account, things like that, then I necessarily I wouldn't necessarily link them together at that point. Exactly. look like a footprint. Man. That's a great entity question for tomorrow. Yeah. Yeah.

Okay, well, looks like we're done. So hope everybody enjoyed it. We will see. Some of you are hopefully all of you at the MTV webinar update webinar tomorrow. It's also going to double as the syndication Academy update webinar but 30 minutes of training about syndication networks and in 30 minutes of questions and answers. What time is that up brother 4:30 pm. Eastern. Awesome. Alright, everybody and links on the page and I'm going to put the links in the Video Lead Gen System. If you're looking to fill your pipeline without cold calling, that's the way you want to do it. And especially right now where you can get a sweet nice discount since Bradley just did this big update to it.

Awesome. All right. Do we have a couple of minutes before we go? Adam and you're Yeah, I'm familiar with it too. But what's your average opening rate without the video? lead gen system? Man, this is kind of embarrassing on two counts like one. It's been a while since I haven't done that. So I don't recall exactly, but it was a hell of a lot lower. I mean, I the number I quote was because I was like, You know what, I never kept great stats on this. I'm going to go look it up. And I was actually shocked the industry average like Well, sorry, across industries is under 1%.

It's under 1%. I can say that when I was doing it. I was at around 1.75 or some shit like I hate cold calling and I hate it for that reason because it's like you have to be, I don't know, rejection, rejection proof, almost, because you're going to be rejected almost 99% of the time. And so that kind of, it sucks it if you're trying to do that, and you're trying to generate clients, and you're trying to keep clients in the pipeline, but you have to reach out to 100 to get, you know, one, one and a half 1.75 or whatever your averages for whatever industry, which is ridiculous. So, so think about doing it that way. Versus Yeah, I don't know if you're going to get that to 30 or 40. Bradley has it home then. That's what he's teaching. And if you work it enough, I know that you can get that or better. But man, if you can get a 20 your, what, 200 times above industry average. Come on, man, that that's like that's a no brainer.

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I love it. I love getting in front of people. They get to know you. They get to know what you do. They create that familiarity that likeability is when you finally reach out. It's like they're talking to an old buddy because you've been fucking with them through the emails, five, six, he knows five, six weeks. And it's like, Okay, I know this guy that Beth Bradley from the email to creates that I really liked this method and how he does it. That was the point it was about warming the prospect up to where when it and getting a conversation started again, that was always the hardest part was for me was to get the conversation started. Once I got the conversation started I was I'm able to close a lot of the people that I talked to, because I'm able to show them how I can provide value for their business. And so, again, the hardest part is when-when you're trying to start that conversation, if they think you're soliciting them, they're immediately going to put up defenses and that's why cold emails like straight cold emails typically don't work and cold calling very, very difficult. Called to get any traction. But this way you're warm them up, right you can send them a video explaining what you've got or how you can help them really, that they can watch at their own convenience. So you're not interrupting them in the middle of the day, right with a cold call or an interruption marketing type stuff they can watch it at their own convenience when it's convenient for them. They, they can watch it again and again. And what's funny is if you want to use one of the email tracking apps, which is critical, it's recommended for the process, you'll see that a lot of the times they'll open that email and they'll watch the video three or four or five times go forward the email to other people on their team or other owners or other executives, whatever the case may be. And so you'll be able to look at the tracking activity and determine which of the prospects are the hottest prospects and remember, not all these people are going to reply back to you once they've seen your video because they still think they're going to be sold to. And that's true. That's I mean, it's very true. I want to be real clear. This doesn't mean

They're always going to call you back or scheduled call via your Calendy app or opt-in or whatever your call to action is your conversion goal is it doesn't mean they're going to take action. But what it does is you can use the email tracking app to determine which ones are the most engaged with your message. And then you follow up with them more again, Adams got a little order bump that talks about follow up as part of the funnel for this, this product. That is absolutely true. Don't one and done it, guys. If you send a message and you see that they've engaged with your landing page or your video, depending on how you haven't set up I recommend the landing page. And they don't reply, don't give up on them. Send them another email, send them another email. And that's the thing. When you see that you can set up email, activity tracking and notifications so that you can get notified when they click the link. So you know, when they're when they have seen your video, they've gone to your landing page. That is the very best time to follow up. Follow up with the phone call. If you're not afraid to or follow up with the follow-up email and say right

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And they're like, Hey, I don't know if you had a chance to see my video yet that I sent you. But I just wanted to find you know they did because you just got notified that they click the link. So then you send them an email saying like, I don't know if you had a chance to watch the video that I sent you, but I just wanted to follow up to provide you with some more information. And that's where you continue the conversation again, that's the hardest part is getting the conversation started. This method will help you to do that. So yeah, anyone familiar with sales knows that the number one thing that you have to do is create or generate likability. If you can't get people to like you in some kind of way. They will not buy from you. This does it this generates that right again, familiarity, which generates likability, it's like, Okay, I'm talking to a homeboy, I know this guy because, from all the stuff that's been going back and forth, it's a foot in the door. But I mean, we can't sell for you. You have to go and you have to close the deal. So maybe at some point, we need to create also some type of
sales trainer training. Yeah. For people who are having time just closing the deal. Anyway, I just wanted to get that in because I really liked this video sales letter method. I think it's one of the best things that I've seen out there.

Alright, guys, we'll see you all next week or tomorrow on July be webinar and do I be there. I'll be everyone. Bye, everybody.

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Is It Okay To Upload The Same Video For Multiple Live Events?

By April

In episode 218 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it is okay to upload the same video for multiple live events.

The exact question was:

Hey Guys.

Is it ok to upload the same video for multiple live events? These would be all targeting variations of the same keyword, so content wise the video should work for them.

Question is – would the video rankings suffer if I do so?

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 220

By April

Click on the video above to watch Episode 220 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Live.

Adam: [Music 00:00:08] All right. Doesn't work since there's not video, but hey everybody. Welcome to Hump Day Hangouts. Today is the 23rd of January 2019 and this is episode 220. Rolling strong through 2019 with Semantic Mastery. We got the whole crew here today. Going to go down the line and say hello and get caught up and then we've got some really cool announcements, some good stuff going on over the next few days and into next week, so we'll cover that and then we will dive into the questions. It looks like we got some good ones this week.

Start on my left here. Chris, how are you doing, man? We had video for you. What happened with you?

Chris: Doing good. What do you mean, what happened?

Adam: I don't see video anymore. Did you get [crosstalk 00:00:48]

Chris: Yeah, I got shy.

Adam: Okay. Okay.

Chris: We are going good here. Lots of snow in Austria. If you love snow, it's perfect.

Adam: Nice. Well, I'm looking forward to seeing it in the summer. We'll see how it looks then.

Chris: Yeah, no snow then. [crosstalk 00:01:06]

Adam: Excuse me. Hernan, how are you doing, man?

Hernan: Doing great, man. Excited for what's coming. Excited to be with you in FHL 2019. We're going to be hanging out there, so if you guys happen to be around, just drop us a message and we'll figure it out. I guess we can grab a beer or something, but I'm pretty excited, pretty excited for what's coming, lots of good stuff coming up for Semantic Mastery.

Adam: Yeah, definitely Hernan. Good point. If anybody watching, any subscribers or YouTube watcher, if you're in the Nashville area, just because you're there or if you're going to be at Funnel Hacking Live, give us a shout, either on the event pages or contact us and let us know and we'll try to meet up and say hello, grab some coffee or beer like Hernan said. Awesome. Marco, how are you doing?

Marco: What's up, man? Busy. We got the new MGYB.co store coming up. That's being worked on as we speak. We've got new products that are waiting to be added. We've got … I can't say what else we got coming. Sorry. We got some good shit coming, man. I mean, I'm really excited about all the stuff that we're going to be putting out to help people make money. [crosstalk 00:02:19]

Adam: Go ahead.

Marco: Rather than just keep talking, just go ahead. [crosstalk 00:02:25]

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Adam: I got one because we already talked about it, I think it was last week or the week before and I know Dan was asking us about it, but one of the first things we're really trying to push out quickly so we can get people help with this is to do a VA matching service where we're able to connect you with two VAs who have gone through the screening process. They already have salary expectations and again, they've gone through a multipoint process and it's people we would normally hire internally for either our sales or MGYB, but then we're going to do a matching service through MGYB, so if that's something you're interested in, by all means, let us know on the page. It's good to see it and make sure that's what you want and if there's anything else that you think would be interesting with that, by all means, let us know. It's a service and development.

Bradley, how about yourself? How are you doing?

Bradley: I'm peachy. I'm glad to be here. [crosstalk 00:03:16] We've got a webinar that we're hosting, well, we've got the MasterMind webinar tomorrow and I promised that I was going to do some training on YouTube Ads for local video or excuse me, it's Google Ads for YouTube or for video, but specifically for how to use Google Ads to rank a local video in Google Search and also provide relevant and geo-targeted traffic, which is what helps it to rank in Google Search, as well as a branding campaign, how to set up a branding campaign and re-marketing.

I'm actually, I don't know if you've got the link ready or not, Adam, but we're opening that up for people because we've talked about it in bits and pieces on the Hump Day Hangouts for the last several years. People have asked about how to do it and I've explained it via voice and conceptually, but never on a step by step actual training and so I spent the entire day today, well, most of the day, anyway, recording, or setting up the slides, the presentation for tomorrow and I want to open that up for anybody that wants to attend. You have to pay for it because it's going to be a full two, sometimes, Master Mind webinars go even three hours. I'm going to try and get everything done in two, but it starts at 3:30 PM tomorrow and we're going to open that up for people to come that want to learn how I'm using Google Ads specifically for ranking videos in Google Search as well as for branding campaigns. It's incredibly powerful and it works crazy good, guys.

I just did another video for my local video production company. I've been doing wholesale SEO services for their videos, so they go out and create videos for local businesses, but then they wholesale SEO services to me, which I provide ranking services for those videos and then they sell, mark that up for their customers. They actually make 150% more than what I make on it. In other words, I make $100 a month per keyword per video. They make $250, but a long story short is, I just did another video for them about two weeks ago and I did the normal SEO stuff, syndication networks and things like that and it got to page two, but it was stuck on page two for over two weeks. For whatever reason, I hadn't set up the YouTube Ad, the Google Ad for the right of way. I think I got sidetracked after uploading the video and all that to the channel and I never ended up setting up that ad.

Well, I had a calendar reminder to go take a look at that video and where it ranked to see the performance of it, to see if it had ranked on page one yet since it had been two weeks since I uploaded it and like I said, it was stuck on page two. On, I think, Thursday last week, I set up a Google Ad for it with $1 a day, so $30 per month and I started driving relevant traffic to it. With very geo-targeted traffic from what's called an in the market audience, which is incredibly powerful because that's a bucket of people that Google has determined are in the market for a specific service. In this case, it was for auto repair services and I set that up on Thursday and low and behold yesterday, I went and looked at it again and boom. We're on page one.

Again, guys, the ranking local videos with YouTube Ads is incredibly powerful. It's super inexpensive to do. It's really easy to set up once you learn the process and it works really well. Not only that, for just ranking the videos, guys, but you can actually produce relevant traffic for the client or for your client this way and it works. You can get real leads from YouTube. I'm going to go in very in depth tomorrow. I'm going to try and get it done in two hours, but it will likely go over that and if anybody wants to attend, it's only 50 bucks, guys, so I would highly encourage you. If you're in the Master Mind, you don't have to pay for it. You're going to get it anyways, but if you're not in the MasterMind, you can attend it for 50 bucks and I would encourage you to do so because it's really, really powerful.

Oh, by the way, the same method that we're going to be talking about tomorrow can also be used for other things like jump-starting traffic into assets, whatever assets you have, website, GMB, anything you want, but we're not going to really be covering that in depth tomorrow, but you can take the same techniques and apply them for that purpose. Again, I would encourage you guys to be there tomorrow.

Adam: Are you saying if you were doing lead gen and you were using GMBs as a, maybe this would be a way to drive cheap, targeted traffic?

Bradley: Amen. Get them to rank.

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Adam: Yeah, guys. Join us. It's going to be a good webinar and I know Bradley has even got some more stuff beyond that, but that should pique anyone's interest and the rest of it is just going to be more icing on that fucking awesome cake. Sorry, freaking cake. Real quick too, speaking of webinars, wanted to say, we had Katherine Jones on earlier this week. That was an awesome webinar. Man, she designs some awesome webinars, webinars, funnels, but more so than just designing. She can teach people how to do it. If you didn't watch it live, if you haven't the reply, carve a little bit of time out. If you're into funnels, if your clients are using funnels or if they're not and you want to offer this as a service or even get started using this, this is another great way to provide a lot of value to yourself or to clients or both and see a big ROI on that, so go check out that webinar. That really kicked butt. It was an awesome one, thanks to Katherine for doing that.

Then, coming up next week, Marco, I think there's a deadline coming up on something, right, with the charity? Do you want to tell people about that?

Marco: Yeah, sure. I mean, we're going until the end of the month and as we mentioned last week, the Rotary Club of Snoqualmie Valley, Washington has agreed to match dollar for dollar any donation over $50, so $50 or more. You donate 50 bucks, it becomes $100. You donate $250, it becomes $500 and so on. Now, if you donate $500, you get two hours with me. I've said this before. Now, it's half. If you donate, now, it would be $2500 or more, right? It gets matched. Then, you get a full business, full local. You choose, we go in, local, whatever you want to kill and I'll help you kill it. Those are the offers. I would suggest that you take it. I mean, two hours with me is 2400 bucks. $100 more gets you a local business.

Now, think about it. It's great. Thanks to the Rotary Club for coming in and agreeing to match dollar for dollar, which is just fabulous, man. Oh, I will be posting the donation page and we actually have a gallery now that we just put up of a bunch of images from last year so you can see the community, the kids, kind of what's going on. Don't expect the pictures here. We haven't had time to go in and say what each one is. Go in, look at the images. It's great stuff. You can see all of the stuff we're doing and some of the things that we have to deal with, man, which is, some of it is horrible. At any case, I'm posting it. Guys, it's a worthwhile cause. Donate.

Adam: Yeah, thank you again to everyone who has done that. Really do appreciate it. Real quick, before we dive into all the great questions we've got today, just wanted to say, if you're watching us for the first time, thanks for watching. If you're catching the reply and you're on YouTube, you can hit the subscribe button, stay up to date with the Hump Day Hangouts, as well as all of the other videos we put out. You can always come to join us live and semanicmastery.com/HDquestions. That's also where you can go to ask stuff early. If you've got a question on your head, boom, just go there. You can ask it. You can catch the reply later or come join us live like we do every Wednesday at 4 PM Eastern and then where you want to get started with Semantic Mastery is a pretty common question. Start with the battle plan, right? It's a way to get a repeatable process for your SEO, for digital marketing. We got most of the answers you're going to need in there as far as how to rank a news' site, what to do with an aged site, how can you use press releases, tons of stuff in there, so just start that, battleplan.semanticmastery.com.

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All right. Once you've done that, if you're ready to take things up a few notches, you want to have a peer group, you want to be part of the Master Mind and you want to give digital agency and build up that local digital agency presence and grow, scale and make more money, come join us. Join us at mastermind.semanticmastery.com

Guys, got anything else before we get into it?

Bradley: I'm ready.

Hernan: [crosstalk 00:12:05] Go.

Bradley: Let's do it then.

Bradley: All right. William is up. Hey guys. I keep missing your live event for one reason or another. Set an alarm clock Paul, a calendar event, and for some reason, the Hump Day videos between episode 2 and 11 and 219 are not on YouTube. I beg to differ buddy, and I have to do this because I just have to demonstrate that that's not the case, not to pick on you, but just to show you how you can find it. Okay?

Adam: Also, quick shout out to Chris [Greenhow 00:12:41]. Thanks for putting the playlist on the page. If anybody wants to bookmark, that's a great way to stay up to date, but Bradley's going to show you too.

Bradley: Yeah. If you ever need to navigate to it, just go to youtube.com/semanticmastery. Right there, that little, whatever, that magnifying glass icon, guys, you guys are all aware, that means search. That's the channel search feature. If you click into there and then just type in, “Episode,” what did he say, “211 to 219,” so I'm just going to say, “Episode 211,” and I'm going to hit enter, and it comes right up. It's the very first one. If I want to check for 212, guess what? Very first one. They are indeed still on the channel. Again, guys, use the channel search. If you can't find it through YouTube search, but if you wanted to, you could just do, “Hump Day Hangouts Episode 211,” and that's just standard YouTube search, guys and boom. It's right up there.

How Do You Fix Some Formatting Issues When Republishing Content From RSS To Blogger Via IFTTT?

My point is, you can find it any number of ways. I don't know why you're saying it's not there, but it is indeed there. Okay. Moving on. If you have answered this question before, I apologize. I've been using IFTTT to republish posts for my WordPress blog RSS onto my blogger account. I was surprised to see only the article title appear on blogger with no content. Yeah. I looked into blogger content to find obscured DIFF styles copied in from the WordPress page builder that blogger could not read. As a result, blogger is not publishing article content. Any ideas how to work around this? Thanks in advance.

Yeah, if you're using a special page builder type of WordPress theme or plugin, it may not be coded correctly to where it will syndicate the RSS correctly. Again, it could just be the bloggers block doesn't like the DIV tags that it's inserting and things like that. I don't know how to help you with that one. I know that I've had some funky syndication issues when I've used Thrive themes page builders and stuff for the blog posts, so I typically would switch back to using the native WordPress post function or feature, if that makes sense, specifically for that reason.

Now, I know that might not be the answer you wanted to hear, Paul, and maybe one of my partners can provide some insight or some alternatives, but typically, like I said, I've used page builders before for building pages, but when it came to posts, I would experience similar issues that you're talking about here where it would cause funky, like either not syndication or it would show some of the funky code that the page builders built the page or the posts with.

In other words, it would syndicate the posts, but you would see tags and different kind of code snip its and such on the page and so again, I learned that if I'm going to be syndicating posts, that I'm going to syndicate using the native WordPress editor instead of a page builder, okay? Again, that was my workaround for it. That may not be suitable for what you're trying to do, in which case, I would say unless one of my partners has an alternative, you may want to create a blog on a subdomain and use just the standard WordPress blog function. Guys, do you have any advice for him?

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Hernan: Yeah, I totally agree with what you're saying in terms of creating a subdomain. Sometimes, if you use a custom coded template that looks really good and you want to keep it as it is, that's fine, but there is always going to be downsides to everything. In this case, it's blogger and then maybe some of the templates will break Tumbler or WordPress or whatever and that's completely normal, so the best way or the most, I would say, ubiquitous way of doing this would be to just install a 2011 or 2012 type of theme within a subdomain and going from there. That would be the most compatible way of doing this.

Bradley: Marco?

Marco: No, I agree totally. I don't have a solution for this. Guys, again, I'm moving away from TLDs, amen. I'm not messing with it. My clients, I'm not messing with it and you better pay me a whole lot more money than you're paying me if you want me to mess with a TLD. I'm in TMB. If you like it, fine. If you don't, then POFU.

Bradley: I agree with that. I'm not building a WordPress website unless a client demands it, at which case, I'm charging the premium for that shit now because I don't want to mess with WordPress anymore, at least if I don't have to, right? GMB is where it's at. I love the GMB websites because they're so easy to set up. Just add text and links and that's about it, and it works, but Paul, again, I would recommend, if it's okay to just run the blog from your main site, but don't use your page builder, either theme or pplugin but just use the standard WordPress, like again, I don't exactly know whether you're using a theme so that you may not have control over that or if it's a ppluginor what. My experience has been with Thrive themes, for example. Thrive themes, they have ppluginsthat will allow you to use their the native WordPress page creator or post editor, you know what I'm saying, or you can actually use their page builder where you can drag and drop elements and that kind of stuff.

In that case, the pages on the site are built with the page builder, but the posts on the site are published using the standard or native WordPress post function. That was the solution. Now, there's obviously going to be styling differences between your pages and posts if that's the case. If you're okay with that, just do that. If you're not okay with that or if it's for a client and they don't want their posts to not be styled like the rest of their website, then I would recommend that you create a blog on either a sub domain or on a sub directory of your main domain that you would do what Hernan mentioned, which just be to install WordPress specifically just for the blog and then blog on that. That way, the blog would be an external site. It still would be connected to the domain because you could still put a blog link in your navigation bar to take people to the blog, but it wouldn't be the exact same site, so if there's some styling differences, if that makes sense, that would be a little more palatable for most clients, if that makes sense. Okay?

I wish I had a better answer for you for that, but you're right. Sometimes, those page builders don't jive well or don't play nice with some of the syndication sites.

Marco: Paul, just a little bit more on the pofu way and the Semantic Mastery, which is, I know this is your blog and it doesn't solve your specific problem, but you could, and what I do, when I say, “I don't build a WordPress,” it's, I haven't hired anyone to build a WordPress site in I can't remember how long. The Semantic Mastery way is, don't spend time doing it. You go and hire someone to do it for you and then they better do it right. If you hire a VA and the VA doesn't do it right, the VA gets fired and you get another one. If you go to Upwork and they don't do it right, then you just go, “You better come fix this.”

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Either way, whether it's Upwork or however it is that you choose this, the way that we do it is we hire someone who knows more than we do to do the things that we don't want to do or that we can't do and then we move on and we charge enough, right, so that we can pay all of these people that we need to have working on all of these things. That's pofu. That's the Semantic Mastery way. Everything that we do, what we build everything on is thinking about that. How can we get away from all of these things that we simply don't have time to do or don't want to do? I mean, that's my advice to you, Paul. It's get someone who knows what they're doing to do this for you and fix it.

Bradley: Yeah, because Paul, you're better off, again, I don't know if this is for a client or what, but you're better off working on developing content and things like that that then trying to learn how to figure out how to fix this. Guys, it's okay if you don't have the money to do that, to hire somebody. Everything either requires time or money or a combination of both. If you don't have money, you have to devote the time to learn how to do it. If you don't have the time, then you have to pay money to have somebody do it for you. I'm in that boat now. I don't have a lot of time. We do hire a lot of stuff out, but again, you got to do one or the other and honestly, your time is probably better spent building your business, strategizing and that kind of stuff, finding new markets to target or whatever. You get what I'm saying. It was a good question though, Paul.

Liz, Liz says, I know this might sound dumb. No, it doesn't Liz, I'm sure, but I keep hearing people say I should target long tail keywords. I want to rank for a keyword like credit card rewards, not really that. What exactly is a long tail keyword and why should I be targeting them?

What Are Long Tail Keywords And Why Should You Target Them?

Well, one thing you can do Liz, is go to Google and search, “What is a long tail keyword,” and you can literally get all the information you would ever want to know about what a long tail keyword is, starting with the definition, right? Aside from that, a long tail keyword is just a variation or a longer version, a more specific version of a broader search query. For example, credit card rewards, now, I'm not in that industry so I really don't know what a longer tail, maybe credit card air travel rewards or I'm assuming flight rewards or something like that.

Hernan: Yeah, the best credit card rewards for fly, X, Y and Z.

Bradley: Yeah. Credit card flight rewards. That would be a longer tailed version of credit card rewards because now, that's very specific. Credit card Amazon rewards or credit card rewards for Amazon, that's a more long tail, more specific version of the broader search query, credit card rewards. Right? Credit card rewards is a long tail version of credit card or credit cards. Does that make sense?

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Let's put it into a perspective that I know a lot more about, right? For example, HVAC, right, which is heating, ventilation and air conditioning, or whatever. That's what that stands for, but HVAC is a very broad category or term search query that has multiple levels or layers deeper than that, like HVAC, heating and air conditioning, heating repair, air conditioning repair, duct insulation. Those are all longer tailed keywords that are part or similar to HVAC. HVAC is a broader version of that type of a search query. Those just become more specific under that same category, that same vertical, so to speak, right?

Again, long-tailed keywords are great because typically, for the most part, the longer tail keywords, so you go after longer keywords because those are keywords that have more buyer intent. Right? Again, using the HVAC example, let's say somebody just does a search for HVAC. That's a very, very broad search. That could be somebody just looking for what the HVAC acronym stands for or a definition of HVAC or a history. Maybe they're doing research, right? That's a very informational type query. It's not a very specific query. It might have commercial intent, but it's very hard for anybody, Google, to determine if just searching HVAC has any commercial intent, meaning, are they looking to purchase something, transact, right?

Think about it. Looking for heating, heater or furnace repair near me or furnace repair Culpeper, Virginia, right, that's a much longer tailed version. It still falls under the HVAC category, but it's a very specific version and now heater repair near me or heater repair with a city appended to it or city heater repair, that is a local commercial intent search query. That's somebody. Google knows. Google recognizes that type of search query and knows that somebody is searching for a heater, an HVAC company near them, local to them or in the city that they provided as part of the search query.

My point is, that is a longer tailed version of the HVAC and it has much higher commercial intent. There's much more buyer intent, right? That's a much better keyword to target when you're first starting out. If credit card rewards, and I know that's not your actual keyword, but let's say that's what you were going after, that's going to be a very, very difficult keyboard to rank for just like ranking for HVAC, right, would be very difficult to rank for because again, Google wouldn't localize those necessarily.

My point is, you'd be competing for global or national term at that point whereas if you use the longer tailed version, it doesn't mean you can't go after that. It just means that it's going to take a long time and that's where silo structure comes in and content marketing and having a content strategy where you target longer tail keywords which you will likely get traction from a hell of a lot quicker with a lot less effort and then you cumulatively target longer tail keywords to start generating traffic and establishing thematic relevance, right? A keyword theme that Google will recognize through your structure of your site and your content and all that other stuff that you're ultimately trying to rank for credit card rewards, or in the example I've been using, the HVAC, right?

Again, you start with the longer tail stuff so that you can start getting some traction, start getting some traffic, start getting some conversions, whatever your conversion goal is. It might be to build an email list. It might just be to build a remarketing or retargeting list. It might be for somebody to actually make a sale, like to sell a product. It could be whatever your conversion goal is, but start with the longer keywords first because you're going to get traction from that and then you start to create these little streams of traffic, these trickles of traffic from these long tail keywords that start to accumulate and cumulatively, they start to push and Network Empire always called it, “Keyword Buoyancy,” because the top level term would be what you're ultimately striving for and by ranking and getting traction for the longer tail terms, it starts to create buoyancy for that broader term and helps it to start to rise in the search engines as well. [crosstalk 00:28:01] Great question though, Liz. Go ahead.

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Hernan: Liz, if you don't want to go through all that shit, come get a keyword gig from MGYB.co and we'll help you find everything under the sun. We'll categorize it for you. We'll set up questions and answers, long tail, the top level categories, everything that you need, we'll just set it up for you and then you can concentrate on building content around what we give you, simplify it. I love simple.

Can You Syndicate Content From YouTube Or RSS Feed For Both Self-Hosted And WordPress.com Blog Via IFTTT?

Bradley: Okay. Thanks. I was trying to get a head start on this, but let me just read it out. Justin says, for any applets that deal with any service publishing to WordPress, is it possible for me to have an applet that gets triggered by my YouTube channel uploading a video or an update RSS feed that will post to a WordPress.com blog and a self-hosted WordPress blog that I host myself?

Yes, Justin. I can only seem to find one service for both of them. Justin, you're right. The easy solution is create another IFTTT account, right? If you've got a recovery email that you're using for that Google account that you've already got connected to your primary IFTTT account, just create a second IFTTT account using your recovery email account, or just any other email account. Just create a new email account, if you have to. Create a second IFTTT account and then you go into the services, select WordPress and then you still set up the same applet, right, so it would still be the same RSS feed or the same YouTube channel that triggers, but it triggers two IFTTT accounts.

One, publishing to your WordPress.com site. The other IFTTT account posting to your self hosted WordPress site. Very, very simple to do. All you just need to do is set up a second IFTTT account. You use the same applets. You use the same trigger. Guys, you can have multiple IFTTT accounts connected to the same YouTube channel, triggered by the same YouTube channel or triggered by the same RSS feed. There's no limitation to that. Okay? IE, do I need to set up … Yes. That's exactly what you need … I didn't even see that part of the question, but you've got it. There you go. All right.

Would You Recommend Using The Deep Interlinking Tool From Ultimate SEO Plus To Silo A Data Center Facility Architect Site With 650 Blogs?

Jordan says, inherited, oh, excuse me, inherited a non-siloed site, data center facility architect, oh wow. Okay, that has 650 blogs on it, must be blog posts, okay, traditionally, I like both hard and length silo structures, so you mean physical, I'm assuming, what you see in the URL, however, the thought of categorizing each blog to category-title and then 301 directing all those gives me tired head. If you were me, would you just use Ultimate SEO Plus Deep Interlinking tool and just link the keywords as they occur on all those blogs to the appropriate service page when possible?

Yes. I mean, that is definitely a … The beautiful thing about SEO Ultimate Plus, especially, is you can set the frequency at which those keywords will link. It's not like I just blanket every time a keyword appears that it's going to link to the same page. You can actually set frequencies and variations and things like that, so it's very, very powerful.

Yeah, you can do that Jordan, however, I would still recommend, if you leave the permalink structure as, well, let me think about that. Okay. What I would say is, I would still try to set up a silo structure within the site. Now, if you leave the permalink structure as just category, or excuse me, just post name, I'm trying to think about this. It's been a long time since I've done this. My WordPress skills are a little rusty. I've been not doing WordPress sites now for several months.

WordPress is supposed to, if you most a post from one category to another, they're supposed to automatically redirect the URL. Now, I know that's not always the case. What I mean by that is if you go in and you just edit a post to change the categories from one to another, WordPress is supposed to, by default, automatically create a redirect from the old category over to the new, especially if it's just the permalink structure, I believe, like the post name permalink structure, I mean. If you're using a category-post name permalink structure, then I don't think it does that automatically, but I'm not 100% sure.

In any case, I know that sometimes those automatic redirects just flat out don't work. Yeah, I mean, honestly Jordan, the easiest way that I know how to do this is to extract, just go pull your site map if you want and then just copy and paste all the URLs from the site map into a spreadsheet. Then, organize them via a category the way that you would have your silo structure set up on the site.

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For example, I would have a different sheet in the Google sheet, so in the workbook, either Excel workbook or Google workbook, Google Sheets workbook, I would have a different sheet for each silo and I would just pull the URLs, all the extracted URLs from the site map and I would just start stacking them into the correct sheet for each silo, and that would be in column A, yeah, column A, so that would be your originating URL.

Then, I would go update all of the category structures and everything for the post, which I know sucks, man, I know it sucks, but you're going to get a hell of a lot more traction out of your site that way with a lot less off page work needed, right? Once you re-categorize everything, then all you got to do at that point is pull up that same site map again, which now all the URLs are going to be different and extract them and go through that same process again that you did with collecting the correct URLs and putting them in the right sheet, each sheet being its own silo-category, right, and those new URLs would go in column B.

Then, you just use the simple 301 redirects plugin. There is a bulk add on that's an add on a plugin that you just install that after you've installed the simple 301 redirects plugin and then you just upload the CSV file. That's it. Once you've uploaded the CSV file, now, I think you have to combine them all into one sheet, but I would just separate them in the sheets initially so that it made it easier, but then you just upload that with, again, the original URLs or old URLs in column A and column B would be the new destination and the new URLs and then that simple 301 redirects plugin will automatically create all those redirects for you.

Again, I know that's still a bit manual, Jordan, but honestly, you're going to get so much better results from any off page that you do if you have your site structured correctly, especially with 650 posts on it. You guys want to comment on that at all?

Marco: Yeah. Yeah. I really do. I was just talking to Jeffrey Smith yesterday about his new plugin and it's one of the things that really has me pumped up because it's almost ready to go. Jordan, you're in our MasterMind. Being a MasterMind member has its privileges. Now, Jeffrey Smith is an on-page savant and one of the smartest people I ever met. Guys, it's good to surround yourself and to get to know a network, especially when people are way smarter than you because it rubs off, hopefully, or you can just reach out to them and that's one of the things that I do.

Now, with something like this, unless it has to be done right now, go with what Bradley says. If it has to be done right now, go ahead and do it that way. If not, give me some time so I can talk to Jeffrey and then once I do, we can take this and make it a case study, but not a case study, but a test to try and break the plugin.

One of the things that it has, it has an export, a CSV that you can then manipulate any way you want and then upload and it's that simple. His plugin will take care of everything that we're talking about right now. It all depends on your urgency. If you can wait and as a MasterMind member, I'm going to do this because 650 posts, we can try and break the plugin and that's what he wants. We can try and break it and come back so that they can fix any of the bugs that are there. I think this is perfect for a trial. I will reach out to Jeffrey and I'll ask him when it's available, and he's a really good guy. I'm sure that he will, whether this can be tested with one of our MasterMind members. Again, being in our Master Mind has its privileges.

What Is The Difference Between GMB Post Scheduler And Briefcase Plans In MGYB?

Bradley: There you go. Jim [Rugle 00:36:45] says, by the way, Jordan, welcome to MasterMind, man. It's been a long time coming. We're glad to have you, buddy. Jim says, going to post this in Facebook GMB group too, but thought it might be helpful for those outside of that group. I'm not quite understanding the application differences for the GMB post schedule and the Briefcase stands inside MGYB. Well, they're not inside MGYB, and I don't think Briefcase, I don't know, it's in Beta, but I didn't know that was open for others yet, but whatever. I'll still answer your question. My immediate need is I have four separate GMB properties right now I'd like to auto post to. In other words, set up roughly 30 posts for each entity and let the poster run and then do the same each one, one post per day, five days a week in each property. It seems that the $20 a month post scheduler program would work for now, but what or how is the Briefcase plan used in comparison? I guess I'm trying to be clear on advantages to each.

Yeah, okay. Yeah, just for anybody that doesn't know, guys, should we drop the links? We should drop the link for this post scheduler for sure and this is the Briefcase Beta. I didn't know that was available for everybody through. Anyways, I'm going to explain the differences here guys. The auto poster or the post scheduler is based upon the number of posts per month for that subscription level. For example, the enterprise subscription level, and I'm just talking because those are the ones that I always purchase, was 500 posts per month. It was $200 a month. It gave me the maximum capacity of 500 scheduled posts per month.

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Well, that's okay, but the problem with that is, I could only get, like for GMB assets, I'm scheduling one post per day for most everything that I do now, it's one post per day, so it's 30 to 31 posts per month. Let's just say 31 posts per month. Okay? If you do the math, 31 posts per month, you multiply that by 16. It comes out to 496. That means, I could have an enterprise post scheduler account, subscription level, and I could only post to a maximum of 16 locations before I ran out of post credits for the months. I'd have four additional post credits left, right, it's 496 so I'd have four left. That's a problem for me because I have dozens and dozens and dozens of assets now. I think if you do the math, 500 divided by whatever the cost is, $200 a month or whatever, 200 divided by 500, that tells you exactly how much per post you're paying for. Does that make sense?

Whereas with the GMB Briefcase, if you've got multiple locations, guys, and you're going to be doing this, you can see the number of GMB posts is unlimited. The restriction on the subscription level is based upon the number of locations added to the system, the number of GMB assets. Does that make sense? The difference would be if you only have a couple of assets, a handful, I think you mentioned four in your question and that's all you need, go with the lower priced post scheduler if all you're going to be using it for is scheduling posts, right?

The other part of this, if you plan on scaling and expanding though, adding additional locations or for that business or any business, if you plan on growing your Google My Business assets out or doing more client work where you're going to be working on Google my Business assets, then I would recommend that you go with the Briefcase instead because that's based on number of locations, not posts.

Not only that, but there are all the additional things that the Briefcase offers, right, which would be being able to track and respond to the GMB reviews. There are alerts. There are GMB insights right inside the dashboard so you don't actually have to log into the GMB profile. You can extract reporting and all kinds of stuff directly from the Briefcase, guys. It's going to speed your monthly maintenance and reporting functions, right?

There's a lot of really cool things that you can do inside the Briefcase. It's still in Beta guys, right now, but there is keyword ranked tracking and maps pack ranking and even maps pack rank tracking, even for service area businesses. Again, that's still in Beta, so I'm having mixed results with the rank tracker right now, to be 100% honest, but it's still in Beta guys. It's still being worked on, okay? Everything is being updated.

In fact, one of the things that we've been working on that just got updated and I've got it on my list of to-do's this week to test is the RSS feed from the GMB posts. In other words, the post scheduler, I think, does this too but the Briefcase I know for sure offers an RSS feed for GMB posts, which now, I'm going to be setting up a test in isolation of just syndicating GMB posts to a syndication network to see how much that moves a GMB asset in rankings, even though we talk about ranking not being 100% critical or necessary to get results. Everybody likes to see that, especially old SEOs, right?

Again, all of this stuff is being tested and I would recommend that you go with Briefcase if you plan on scaling, growing your business, adding additional locations and assets, but if not, if all you need is post scheduling and you want to keep your monthly commitment a little bit lower and you've only got a handful of assets, then you can go with this post scheduler. Hopefully, that answered that question. Does anybody want to comment on that?

Marco: Yeah, I just want to give a shout out to [Shripad 00:42:22] because he works his ass off.

Bradley: Yes, he does.

Marco: I know that, guys, in coding and especially when you're trying to do something like this where we're going through the Google API to keep everything clean, to keep Google happy, there are so many moving parts and anytime Google updates and Chris, you'll back me up on this, the API, I mean, you have to go back so that you can comply with whatever it is that they want and it sometimes is something small and it's sometimes recoding just a whole bunch of work that you already did.

Just a shout out to Shripad, guys. You can reach out to him in our groups. I think he's in our MasterMind. I think he's in Local GMB Pro and I think he's also in our free group, so guys, tag him if you have any questions about this. He's always there. He answers the questions. Again, Shripad, you rock, man.

Do You Need Separate YouTube Accounts When Using Hangout Millionaire To Upload Same Videos To Different Channels?

Bradley: Okay. Good question here. It says, if I use a tool like Hangout Millionaire, this guy has been asking a ton of video questions, which is great, this is how you do it, man. [Maink 0:00:43:34], I don't know if I'm saying your name right. This is why I avoided it, but I know you keep coming and asking questions every week about video syndication and video SEO and that's awesome, guys. We've got members in the Master Mind that just came every week like Mohammed, I always use him as an example, just ask questions on Hump Day Hangouts and built his business by getting answers from here and I'm sure other places as well, but built his business to the point where he could come to join the MasterMind. Come to these free Hump Day Hangouts, guys. I appreciate you coming and asking questions every single week consistently about YouTube, SEO and building your YouTube business. I know eventually, I expect to see your ass in the Master Mind. Okay?

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Anyways, he says, if I use a tool like Hangout Millionaire to use the same video to different YouTube channels, is that safe enough or do they need to be separate YouTube accounts? Okay. That's a good question, however, remember what we talked about within the past few webinars, Hump Day Hangouts, specifically about protecting yourself, right? I mentioned before not to upload the same video even through the file characteristics, the encoding and things like that, the time duration, all of that can be manipulated slightly to where Google thinks the same video is different or YouTube thinks the video is a different file. It's unique. You can do that, but the problem is, if you upload the same video to the same channel, right, meaning it has to be slightly different. The file has to be unique or else YouTube will reject the upload as it starts to upload. Right? There are tools out there like video spinners and things like that that will change the encoding or whatever it does to make the file unique, multiple variations of the file even though it's the same video.

The problem with that is, you can get away with it on the YouTube channel, but if a competitor or a manual reviewer decides or discovers that, a competitor can report the channel for spam, which will trigger a manual review and your channel would get terminated and you'd lose all of those video assets.

Okay. You already knew that. We've talked about that. The next question that you have now is, okay, I understand I can't upload the same video to the same channel, but what if I upload the same video to multiple channels, different channels, but under the same Google account? Well, that's better than uploading it to the same channel because if any channel gets flagged, it's not necessarily going to flag the other channel, however, if your Google account gets terminated for spamming, which is possible, then every single channel under that Google account will be lost. That's why I recommend guys, for these types of spam campaigns that you mitigate your risk. You reduce it as much as possible by spreading your videos out on individual channels as much as possible.

Now, I'm not saying if you have 100 videos and it's the same video that you need 100 YouTube channels. That would be ideal, but that's difficult to do, so maybe get 50 channels and put two videos on 50 channels or get 25 channels and put four videos on 25 channels. Does that make sense? Now, if anyone of your channels gets terminated, you're only losing that number of videos on that one channel. You still have all the others, and if you have them in separate Google accounts, it's not going to affect the other Google accounts, however if you have multiple channels suspended under one Google account, it's likely, it's very possible, that Google will terminate that Google account entirely, which means you'll lose everything, which is why I don't recommend that, guys.

You guys, think about it. I know it seems like guys, we play a cat and mouse game all the time with Google. The problem is, we always talk about eggs in baskets, if you put all your eggs in one basket or you put all your eggs in five baskets, but you're carrying all five baskets with one arm, right, which would be the same as multiple channels under one Google account, and Googles comes and smacks your arm, you're going to lose all those baskets or if Google takes your basket away, you've lost your entire business, right?

My idea is to take, if you've got 100 eggs, put one egg in one basket and have 100 baskets or like I said, two eggs in 50 baskets. You get the point. My point is, reduce your risk as much as possible. Make Google work for finding and eliminating all of your spam. Okay?

Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?

All right. The second part of that was can I or should I link multiple YouTube channels within the same niche to one syndication network? You could. However, once again, if you're using basically the same video over and over and over again, then that would be spamming your network and your network properties will likely get terminated, okay? I would recommend that, it's okay if you're having YouTube channels syndicating to one network with variations of video, in other words, you've got unique content coming from each channel feeding into the same network, that would be okay. If you're taking the example that we just mentioned where let's say, you're taking the same video and you're uploading it to let's say, 25 channels and now you've got 25 channels tied into a … Let's just say you took five channels and tied it into one syndication network, but all of those channels are basically syndicating the same type of video, or the same video, then that's a problem. Your syndication network properties will be terminated for spam. Okay?

Plus, the other part of that is, depending on what your frequency in publishing is, if you're publishing from a whole bunch of channels into one network, you could be over publishing and that could also flag your syndication networks for being terminated for spam. Again, guys, think about though, people want to take shortcuts because it's an enormous amount of work to reduce or eliminate, you can't totally eliminate, but to reduce your risk. It's a lot of work. I get that. People want to take shortcuts, but what's more work? Setting it up properly the first time, right, and reducing the potential of losing all of your business in its entirety in one fall swoop or vast portions of your business? What takes more time? What is more efficient? Building everything right correctly the first time or building everything and then having it taken from you and having to start over from scratch?

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Guys, I don't know about you, but that is one of the most discouraging things that can happen, is to put a shit ton of work into any project and then have it 100% completely taken from you, gone. Then, you have to start over from scratch and it's fucking irritating, guys. I mean, that will take the wind right out of your sails. You know what I mean? To me, I'd rather spend the additional effort upfront and create long term assets, guys. I hate rework. I hate doing rework. It's why I don't like the turn and burn strategy. Mass page builders and things like that. I stopped all that stuff because you were constantly reworking. It's a great question. Moving on.

Does Translating Video Titles And Descriptions Help In Getting More Traffic In YouTube?

Next, one more question please. I have pitched software that translates YouTube videos title and description to multiple languages. Can this really help in getting more traffic from our videos on YouTube? Well, we tried one of those for Semantic Mastery videos because you guys know, we've got thousands of videos on our channel and so we tried that and I don't think we saw any measurable results, at least nothing that would warrant us to continue it. We canceled it. We stopped having a VA do that for us within a few weeks. Adam, are you still on? Can you comment on that? You were spearheading that.

Adam: Yeah, we just had it run for a while, check out, looked at the overall metrics and didn't see an increase in anything, so I think it depends on the channel. I'm not going to go so far as to say it doesn't work because I think it really does depend on where your traffic is coming from and it could help you, but in our case, we know where our traffic is coming from. We know where we're going and the people who are listening to us, so I think for us, it wasn't a big deal.

Bradley: Yeah. It wasn't a good fit. We didn't see any measurable results, anything that was worth paying the VA to do that. Do you know what I mean? That's why we stopped doing it. I would just say, test it. Honestly, I think you can get one of those tools cheap enough to where it's worth setting up a test. Okay? Again, for us, it didn't really work well, but you may in a different niche or industry or whatever where it would work. I would just try it.

Justin S, again. He says, I just downloaded an IFTTT work stream from you guys. Thanks. You're welcome. He says, in it, I see a few recipes RSS to blogger, WordPress Tumbler, those are tier two recipes. I'm not sure how these connect to my network T2 versus T1. Okay, Justin. I can't answer that here because that's in Syndication Academy, which is paid training. However, you could go to our YouTube channel, YouTube.com/semanticmastery and used the channel search feature and maybe look up some of the search or the queries around multi-tiered syndication. Again, multi-tiered, T-I-E-R-E-D syndication. Go to our channel and search for that and I'm sure you can probably piece it all together from the videos that you find publicly on our channel.

That said, we also have full training for it inside of Syndication Academy, very specific training on how to set everything up properly because trust me. Tier two syndications are syndicating to a second tier network. It's okay for YouTube channels. There's absolutely no footprint issues for YouTube channels if you're using the applets the way we set them up, right? We specifically designed them after much, much testing for the most benefit and the least amount of potential trouble and I know for a fact that syndication networks with the applets set up the way that we have them set up do not create a footprint for YouTube. Even if it does create a footprint, it doesn't matter because all you're doing is publishing Google code. You're republishing Google. There's no reason for it to cause any problems.

However, multi-tiered and syndication networks for blog syndication, there can be some problems, right? That can create serious problems if you don't set it up correctly and if you're not using related content feeds and all this other stuff that we talk about in Syndication Academy. Again, I'm not going to cover that here in a public setting but you can find all that out in Syndication Academy as well as, like I said, if you go to our YouTube channel. Also, if you go to support.semanticmastery.com, we have a knowledge base, which is frequently asked questions and I know for sure that that question is in our knowledge base for multi-tiered syndication setup in at least two or three different FAQs. There are several different posts about that. Again, if you want to try to piece it together from those, you can do it. Otherwise, just come join Syndication Network and learn it there.

How Do You Rank Your GMB For Multiple Keywords After It Has Been Verified And Optimized?

Well, what's up Will? He says, Bradley, how do you rank your GMB for multiple keywords once you got it all verified and optimized? Is that done via post targeting particular keyword then? Thanks. That's exactly it, Will. You know, target your keywords in your business description, target your service descriptions, if you have them. Not all businesses do, like the service menu, so to speak, and in your posts. Right? Target, guys, it's funny.

What I love about GMB is, if you go to your insights report and you look at your search queries that brought activity, traffic, to your maps listing. Right? There's a search query report in GMB insights and you can select from the dropdown. It's by default, it shows the last month, but if you select the dropdown, you can look at the last quarter and guys, what's really interesting is, first of all, at least in the industries, the niches that I'm in, you'll see that 40 to 50% of all traffic is coming from near me keywords, which is fabulous. That's the mobile first algorithm at work right there, guys.

Also, what's really interesting is, and I don't know why this is, but if you extract, which you can do just a simple highlight all, click, drag and highlight and then copy and then paste as plain text into a spreadsheet, you can extract all of those keywords from your search query report and then you start posting with targeting those as the keywords and for whatever reason, even though it's funny, those keywords are known to have brought traffic to your GMB or to your maps profile, yet if you target them and post, Google will start sending you more traffic for those keywords. It's incredible.

I don't know why that is. It's like, Google is giving you the keys to the kingdom. They're saying, “Hey, these keywords, these search queries brought you traffic. Go ahead and use them and we'll send you more traffic.” It works like gangbusters, guys. I don't know why that is. It might be one of those loopholes again that might be closed, so go check that out, Will.

Is It True That Google My Maps Are Not Being Indexed Anymore?

Lauren says, is it true that Google my Maps are not being indexed anymore? I have no idea. Marco?

Marco: No, I don't either. I've asked [Dediev 00:56:35] if he's had any trouble indexing them because anyone who orders, excuse me, a done for you drive stack, that's part of it. It gets turned over to Dediev for indexing so I've asked him the question. I don't have an answer today for you, Lauren. Come back next week and ask it. I should have an answer by then. Having said that, we don't care.

Bradley: Yeah, I was just going to say, why do we care if it's indexed? Go ahead, Marco, continue.

Marco: No, no. That was it. We don't care.

Bradley: Oh, okay.

Marco: Google knows it's there.

Bradley: That's it.

Marco: We're pushing power through. That's all we're doing.

Bradley: That's it.

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Marco: The only interest is it goes into Google's database and Google knows it's there. Google doesn't think it should rank, and that's fine, but everything else that we do to it is what we're interested in.

Bradley: That's it, Lauren. I was just waiting for Marco to reply so that I can say, “Why do you care if it's indexed?” Not to be a dick, just honestly, I think there is way, way, way too much emphasis on shit, stuff being indexed, guys. This is a question we've been asked since we started Semantic Mastery and syndication networks and such because not all syndication network posts will index, but it doesn't mean Google doesn't know they're there and how do I know that to be fact? Well, if your main site, if your self posted website is connected to search console and you go into search console and you look it links to my site, you're going to see dozens or hundreds of WordPress.com links and blogger.com and Tumbler and Delicious and Degoo and all these things that are syndication networks that they're not indexed but Google is aware that they're there. Link juice is flowing, guys. Do you understand? It doesn't matter whether it's indexed or not.

I understand that sometimes having something indexed may produce a little more power, but we have even tested no index PBNs and saw it move the needle. We've been able to achieve results using no indexed files, sites, all kinds of stuff, guys because Google knows it's there. Same thing, My Map. If Google knows it's there, it's Google's code. Google knows it's there. You can still benefit from it without it being indexed and guys, in my opinion, having stuff like that not indexed is a bonus because it prevents prying eyes to figuring out what the hell you're doing, right?

I'm just going to throw something out there that I'm not going to go into details, but that's exactly why canonicals are so powerful. I'm going to move on. Lauren Crawford again. She says, should I be building out the new Google sites as well or just classic same with linking? Marco, that's a question for you.

Marco: Sorry. I was talking into a muted mic. Both.

Bradley: There you go. All right guys, it's 5:00 and I got to get my daughter for dinner tonight, so I'm going to scroll through the rest of these questions and if I see anything that absolutely has to be answered, I'll stick around for five more minutes. Other words, I'm going to move on, or otherwise, I'm going to move on. Excuse me. What's up, Daniel. By the way, I want an update, Daniel, when you can. I'm not pushing you to do it this week, buddy, because I know we just talked two weeks ago on the webinar in MasterMind, but I'm curious to see what kind of progress you're making, so if you can keep me posted in the Master Mind community, that would be awesome.

Do You Need To Create An RSS Applet For Each IFTTT Account When You Use The RSS From The GMB Autoposter?

Wayne, we are working on that, actually. GMB is my retirement program. I agree with that, Greg. That's my point too, man. Guys, I am all in on this now, 110%. Brand Twitter and then set up … Yeah, for each brand, you would. [inaudible 01:00:25] say, when you use the RSS for the GMB poster, do you need to make the RSS applet for each account? Yeah, you would. I mean, for example, I mean, it's no different then setting up a syndication network for a website. It's zero difference. You're using the RSS 2 applet. For each syndication network, you're going to have to set up 15 applets or however many properties are in your network. You're going to have to set up that many applets for that specific network for that specific location. That's the way it is.

Would You Use An Affiliate Company To Drive Leads To Your GMB Assets?

Would you ever use an affiliate company to drive leads to your GMB assets? I'm not sure what you mean by that. I'm not sure what you mean by that. I would like clarification on that. I'm not going to be able to answer it today. I'll Beta test the Briefcase. Sounds great. Scott. Please do. Again, I wasn't sure if that was allowed. I know we offered it to the pofu live attendees and I think the Master Mind members, but I wasn't sure if it was allowed outside of there or supposed to be promoted outside of there until after Beta, but the cat's out of the bag now, so go check it out, Scott. Go check it out. Okay.

All right. Cool. We're done. Look at that. Not bad. All right guys. I appreciate everybody being here. Do not forget tomorrow is Master Mind webinar, which is open to anybody that wants to come join it for 50 bucks, guys. We're talking between two to three hours of content, high level training. You guys know how we do training at Semantic Mastery. You know how I get way too into the weeds, but I'm going to go through step by step with slides as well as live examples of how to set up YouTube ads for ranking local videos as well as for branding and setting up remarketing campaigns inside of YouTube and guys, I'm telling you, it's killer, killer, killer strategy. It works incredibly well, not just for video optimization and ranking but also for driving traffic, stupid, stupid, cheap traffic that works really well because you're buying traffic signals from Google, guys, which is freaking amazing and again, it's only 50 bucks, unless you're in the Master Mind, in which case, it's free. Come join us tomorrow. Guys, do you have any parting words before we get out of here? [crosstalk 01:02:27]

Adam: Damn right. I just got, literally, Bradley, as you were wrapping up, I just got a Zapeir notification of a lead gen call.

Bradley: Beautiful.

Adam: Good stuff.

Bradley: Rock it out. All right everybody. See you all tomorrow, hopefully. See you all.

Adam: See you.

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