In the 234th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to rank a siloed out playlist in YouTube aside from using Google Ads.
The exact question was:
For a new youtube playlist, I was going to get views, comments and the like but I've been told this is no longer effective. Embeds are the obvious next thing to do. Is there too much when it comes to embeds to move videos up in the SERPs? What is your most recent way to rank a siloed out playlist aside from Google ads. For some reason the ads I have spent a considerable amount on and have seen no bump in my rankings. I used method shared by Bradley in a webinar for video ads to no avail.
In episode 122 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the correct channel URL to submit to when one is setting up a branded IFTTT network.
The exact question was:
I'm in on VideoPowerHouse. I have 1 major goal of ranking this video https://www.youtube.com/watch?v=5D-qeIO4Iq4 and I am already planning my silo (Great training, thanks). The Channel for this business is older. When I'm not logged in to YT, I get this url as the channel url: https://www.youtube.com/channel/UC7JZKoSb-P8lorPALsMZDKg
If I'm logged in as the user which controls the channel, and I click on creator studio, then click “”view channel””, I get the following url as my channel: https://www.youtube.com/user/BobbleFactory
Which is the correct channel url for me to submit if I setup a branded IFTTT network? I may not be able to attend today, so tag me and I'll see your reply
Adam: Now, we're live. All right everybody. Welcome Hump Day hangouts, today is the 15th of February 2017. This is Hump Day Hangouts 119. We got almost the whole Brady Bunch crew, here, today. I'll go as I see it. This unfortunate, I think you guys all see a different thing, but for me, over here is Bradley, so how's it going Bradley?
Bradley: You are like down like in the corner, for me. Down there. I'm sure nobody else is seeing it that, but I am. Anyways, I'm good. High.
Adam: Good deal. Hernan, how are you doing?
Hernan: Hey, guys. What's up? It's really, really good to be here. Yeah. I see Bradley down here, your Marco. Hey, Marco. What's up?
Adam: Hey, good you got Marco, so how's it going, man?
Marco: What's up man? Doing good. Really excited about all this stuff that's coming down the pipeline for Semantic Mastery. I don't want to get a head of myself, but I'm just, man, I cannot wait. I look forward to Saturdays, now to work. That's where I'm at, right now. My mindset is totally just shoving stuff down Google's throat.
Adam: Awesome. I'm going to jump right in to it. We've got a lot of questions, today, so I'm going to go over some quick announcements. Hopefully, you guys have seen the email. We're going to have some really cool stuff coming out with Video Powerhouse. Hernan, has recorded some great videos right now. We've got some additional training, too. There's been some stuff done by Bradley. Like I said, Hernan's got some stuff coming out, I don't want to say too much, because I want you to sign up and check it out, it's some really cool videos put together, and just talking, and showing how big video is right now, and what it's going to look like into the future.
Then, as well one of the videos Hernan is showing you kind of the inside way to deal with some of this stuff. I just sat down and watched that video, today, since I have access. It was pretty cool. I'll put that link up. Get in there and sign up, it's a free video series we put together and then Video Powerhouse is going to be launching shortly after. By all means you want to be involved in that even if you're remotely interested, I highly suggest you sign up. There's going to be some really cool stuff going on with that. Then, Hernan, I think you've got a couple things you were going to mention. Right?
Hernan: Yeah. Basically, what we are trying to put together over the next couple of months, it's a service that we can provide either a students, or people that are not entirely based, or they're not our students, yet, but they want to get traffic. Basically, if any of you guys watching need some sort of traffic like PPC, they can be Facebook advertising in any way, shape, or form, like for lead gen, for info products, for physical products, whatever you have in mind, talk to us then we can also do YouTube advertising, as well.
That's going to be Bradley's turf, but basically what we're trying to do is just start offering services, so since we haven't actually launched that there's some window of opportunity right now for you to join us to get traffic at a cost, or a really, really low budget, if you would, or investment. Maybe give us a testimonial and those kinds of things, which come with a window of opportunity, right now. We're going to be launching on the upcoming weeks, that's going to be a full blown service from Semantic Mastery, so just a heads up. If you're interested in getting traffic, PPC Facebook, or YouTube traffic, YouTube PPC, it's just contact tests, support at semanticmastery.com, we'll do something special for you.
Bradley: Yeah. In other words guys, we're kind of looking for some beta testers while we get this agency up off the ground and running. There is an opportunity, right now to get in for almost cost, basically, for us, so they can kind of iron out some details and that kind of stuff. If anybody's interested, right now, we're going to start off with Facebook and YouTube traffic. We'll do some PPC, like Google Search pay per click stuff at a later date. I've got to get some people trained with those, and that's going to take some time, but YouTube and Facebook stuff we can get set up fairly quickly, so just contact us via support.
Adam: Yeah. Definitely. It's beta in the sense that you're going to help us definitely be ironing out some processes and get things down, but this is obviously by people who know how to do this, so it's not beta in that sense. Good thing to take advantage of if you want to try to do for yourself or clients, right now, that would be pretty cool.
Bradley: All right.
Adam: Yeah. I think that's it. You guys got anything else?
Bradley: No. I'm good, man. I've got a lot of questions, already, so [crosstalk 00:04:38].
Adam: Let's do this.
Bradley: All right. I'm going to take the whole …
Adam: All right. We've got your whole screen.
List Of Web Properties That Support Syndication Of Posts Or Pictures Through RSS
Now, they're not necessarily IFTTT dependent, meaning that some of the properties that we add don't actually integrate with IFTTT, but that's not the point. The point is to create additional, to put, to have a presence on more properties online, in other words. Some of the properties that we've been adding on a monthly basis, they act like live stream sites, where they'll pull content in from RSS feeds or you can connect via [inaudible 00:06:08] and it will pull in social feeds, or whatever. You just have to check the update webinars, that's what the update webinars are for, and we add new properties every single month. Okay?
“If I can point you to five that I've worked with plug in post into them,” I'm not sure what that means. The ones that are covered inside, like the core training, those are the core syndication properties that we've been using for years, but the newer sites we've been adding, again, they're added in during the update webinars, and we've go an update webinar scheduled for today at five p.m. immediately following Hump Day Hangouts, and we've got another three properties that we're adding to the networks, today. Okay. Let's see. “Besides ProRank Tracker, okay, who are the best besides them?” Okay.
Adam: Correct. There is some older shorter stuff, but the complete stuff is going to be offered to Video Powerhouse people.
Adam: There may be some additional options down the road, but yeah that's how it's going to roll, for now.
Bradley: There's an old PDF, that I created with, well, I had two female partners in a previous business, and they created the PDF, I created the process for video email, and there's a PDF that you can go download it was created in like 2012, so it's several years old. The principles are still intact. I completely redid the training for video email, though this week for Video Powerhouse, which can be accessed if you're a Video Powerhouse subscriber, but if you want the old version of it, again the principles are the same. Some stuff has changed, obviously, but the principles are still the same, then let me just double check to see if this is the correct link, but it should be bradleybenner.com/vmail. I think you can opt in and get the PDF there. Yeah. That's it. Just go to bradleybenner.com/vmail and opt in and you'll get the PDF version and there might be some training videos, again, they're at least five years old, but the principles are still the same. If you want the updated training join Video Powerhouse and you'll get it for free in there, it's part of your membership. Okay.
Adam: Not true, but it will be much cheaper.
Bradley: The vmail training?
Adam: Yeah. That's going to be kind of a side product, because it doesn't really fall inline with exactly what's-
Adam: It's going to be [crosstalk 00:09:03] discount.
Bradley: My bad.
Adam: No worries. I'm going to put a link up here, if you're really into it, you can buy it, now, but you'll get a discount if you buy it when you, if you buy it with Video Powerhouse, so just putting that out there.
It's to go join the SAPE Network, yourself. It's a pain in the ass. I didn't like doing it. I did it by myself a few times, but it is just time consuming. I know Hernan got really good at that, so he was able to sniff out really good back links very quickly in SAPE, because he played into it a lot more than I did, I just didn't like it. I would always go to a bulk, sape link provider and just purchase them in bulk. I was spending a lot of money on sape links for quite some time. Not, so much anymore. Yeah. I mean, you can go to the SAPE Network, and do it yourself. There used to be a product, it was like kind of like a desktop software that would run and it made it a lot easier, it was called, [inaudible 00:10:24], I think it was called [inaudible 00:10:25].
Hernan: Yeah. [inaudible 00:10:27] something like that. Yeah.
Bradley: Something like that. [inaudible 00:10:29] that made it a lot easier still a bit weird. One of the easiest ways is the way that I preferred before I started buying them in bulk, was just to go to a Blackhat forum and find a provider, but, Hernan, if you want to mention the best, you always have really good providers for that, too.
Hernan: Yeah. Basically there is, you can go to the source, and [inaudible 00:10:54] not the only network out there, it's just who you know guys. There's a bunch of others. [inaudible 00:10:59] is the biggest one, basically what you're buying is a placement of links that can be either hacked, or real links. There's a bunch of actual people offering their links that are not all hacked. [inaudible 00:11:14] really just one of them and you can go directly to the source, or you can have a vendor, like Bradley was saying, like [inaudible 00:11:21] for example, or [inaudible 00:11:24] which is a guy that will get you really, really good domains.
I really like [inaudible 00:11:29], because within the Mastermind, we have a process, I laid out the entire process that I use, which can take, I don't know, maybe 10 minutes initially, and then it gets so much easier. It includes ScrapeBox and Majestic. ScrapeBox and Majestic to kind of sift through them. I don't know [inaudible 00:11:53] or something crazy like that for a couple of cents for monthly cents, dollar cents, or whatever. That's the way that I do it, but if you want to again go through a source or a dealer, I can put some links on the event, too so that you can check them out. It would be more expensive, though. It can really add up. If you're doing a lot of sape links, if you're doing it on your own it doesn't add up that quickly, but if you use vendors it can add up, because you end up paying maybe 10, 15, 20 bucks a month per link. If you're doing it on your own you can pay one buck or maybe 50 cents of dollar per links.
Hernan: Because it all works on, well I don't remember the currency of Russia, right now, but that's-
Hernan: Yeah. Rubles.
Bradley: Right now, especially if you're in the US, the ruble compared to the dollar, the currency exchange is so, like there's such a big difference that you can buy a lot of rubles with a dollar in other words.
Bradley: Yeah. I just want to point out that when I was buying, before I started buying them in bulk just for efficiency purposes. When I was buying them myself, I would get Trust Flow 50 plus sometimes, links for $2.00 per month, which was huge. Especially for YouTube stuff. I mean, like huge for YouTube stuff. I would, the next part of this is I assume the best use of them would be very last resort, after the videos and channel has be optimized every which way you finally want to save like a video just for raw ranking power. Is that the case? Yes. That's usually the case. Like I would do everything that I would teach.
I would syndicate a video, live stream it whatever, but it would go out across my network, then I'd set up a crowd search campaign and do all the stuff that I already have first, and if I wasn't able to rank it, if it was one of those stubborn videos that was like dancing at the bottom of page one, top of page two, that kind of stuff, or just stuck on page two, period, that's when I would get out and find a sape link, and for YouTube, it didn't matter, at least it didn't, I haven't done it in about a year, but it didn't matter so much really what the niche of the link was it was just the raw ranking power of the link, it would push it over the edge.
If you can niche it down or get topical relevancy out of the link as well, or at least somewhat ballpark, same neighborhood. If that makes sense. Then, I would certainly do that, but all I'm saying is just a raw like hardcore, high metrics link. Not something that I would want to point at a money site, but at a YouTube video, yeah, it will work. Okay. Yeah. You can point it directly to the video, I recommend that you're using YouTube silos, using playlists in other words, because if you point it at a properly interlinked video within a silo, then it can actually power up the whole silo. One link can do that. One really good link can do that if your internal linking within the silo is done correctly. We teach you how to do that inside of YouTube Silo Academy. All right.
Next, “Would you point a Sapelink in an individual video itself or at one of the tier property linking to the video, or something else?” You can point it directly to the video, but if you want to add some diversity you could also point to one of your web twos where it's embedded, that will also help. Okay. “Can you use Sapelinks,” just by the way, Ben, you can test with these, if you're going to get into buying Sapelinks, what I recommend you do is test different injection points. Right?
Test different points that you, places that you point the link to. Right? Directly to the video, maybe to an embed property, maybe to the playlist URL, try it with different things, so that you can figure out what seems to be working best, because it changes. I did a lot of [inaudible 00:15:33] about a year ago, it's been a year since I've done it, so I don't know what's the best strategy, right now. I'm assuming that not much has changed when it comes to YouTube, though. Again, I would recommend that you just test some of that stuff. But, that's a great strategy guys, if you need just some raw ranking power for YouTube, Sapelinks are a good place to get them for inexpensive price.
Bradley: Right. You guys have any comment on that?
Hernan: I would use, if anything Ben, you can use the detachable link juice. That's something that I use, because once you place the order, it's hard to change the link, so just point it to a 301 and maybe do some Switchbox SEO, Saper are great for Switchbox and this also applies for videos, too. If you have a video that's ranking well, you can 301 the juice to another video that's not ranking that well, but anyways I've seen that site as a means of maybe powering up a tier one link, as a tier two, you know? Powering up an internal page for tier one works really well.
For example, if you make a post about a page that you want to rank, and then you syndicate it out and then you pick the WordPress.com URL for that post and then you point it to Sapelinks that usually makes a lot of damage. Usually with tweets, too, if you tweet a post and then you point to Sapelink. You can go crazy with this, but the main point, I think it should be some kind of, you need to start using Switchbox, because it's super important.
Bradley: Yeah. All that means is use one of your own domains that you can set up 301 redirects. You can just use a plugin, it's out of WordPress site to do that, and then point all your Sfelinks to 301 redirect URLs. Then, point to wherever you're ultimately going to point that link at. In other words, you want to set up a redirect first, and then when you order the Sapelink have it point to the redirect. That way if something happens, like some sort of negative effect, or anything like that, you can just remove the redirect and it will free up your final property, the destination property from potential damage from that link.
Remember guys, with the Sapelinks, there's always potential harm. Right? There always is. I know that, and I don't know it could be coincidence, but I suspect that there was some, it was a sape related, but I had several sites hacked that had Sapelinks pointed at them, so I don't know if that's an invitation for hacking or what, but just be aware of that. That's why I don't typically point direct to money sites. I'll do sape stuff to YouTube, for example, or to buffer sites. Typically, out of tier two or beyond, so that I don't put harm to any of my branded properties. If that makes sense?
Hernan: Point Sapelink at a drive stack and watch what happens.
Bradley: Do we have, I don't think we do, yet, I think we're going to wait until after the Video Powerhouse launch, but you guys correct me if I'm wrong, we don't have the affiliate and done for you sites, yet, do we?
Hernan: No. Not yet. Initially, I think that we'll do the same and we'll do externally, initially, because the guys at SERP Space are fully committed.
Bradley: Bogged down.
Hernan: Yeah. They're fully committed to get Video Powerhouses awesome as it could be. I think that we'll manage it like that, initially, but we will have another service that we want to do is to set up complete done for you affiliate and-
Bradley: Local sites.
Hernan: Yeah. Local sites. [inaudible 00:20:21] sites. Completely done for you with IFTTT attached to them. Drive stacks, if you want them. Powered up, the whole shebang.
Bradley: Yeah. We're really working, guys, to get these done for you services, just like what Chris just said, we get this kind of crap, and excuse me, I say crap, we get these kind of comments in SERP, excuse me, in support all the time, saying, “Man, your trainings great, but it's a lot of work. I don't want to do it. Where can I get you guys to do it for me? How can I get you guys to do it for me?” We get that a lot, so because of that we're going to hopefully be, not hopefully we will be launching that service soon, where it will be complete done for you site builds, affiliate sites, lead gen sites with IFTTT networks like the whole nine yards drive stacks, link building, citations, all that stuff can be done. We're working on that.
Setting Up And Build Links For An IFTTT Network That Is Purchased Via Serp Space
Then, start populating the network with new content, publishing to your blog, which you already sound like you got a good plan for that. Then, power up that tier one network with links, absolutely, which that's just standard operating procedure, for me, but then give it a little bit of time. Work on just producing good content and making sure that the content is getting syndicated properly and that kind of stuff for a few weeks. At two or three posts per week, within, you know four to six weeks, you should have a pretty good foundation built.
Then, you can always go into having some more advance stuff like multi tiered networks and things like that, I don't recommend that right out of the gate, though. Especially, since this is your first client. Stick, keep it simple, for now. You can add some complexity to it at a later date, if you desire, but you might be able to get the results just using a tier one network that's been powered up with proper content marketing, anyways. It sounds like, guys, one of the biggest factors on the results that you're going to get from the networks is frequency of publishing. The number of times that you post to your blog. Frequency and consistency. Right? That's really, really important.
That's why I recommend go start off with just a tier one branded network, obviously powered up with links, that's going to help everything, but then just focus on creating content and publishing regularly, consistently. Okay? Because then after a few weeks, you got to allow time, you got to be patient, and I know that's tough in our industry, especially it's tough to be patient, you got to be, because it will start to build its own authority and keyword relevancy like the theming the topical relevancy will become more and more apparent to Google, and it will make it a more authoritative property. Google will start giving the site more weight, in other words. Okay. That's what I recommend is just doing what you're doing, Jay, that's a great strategy. I would not worry about two tier networks for now, just stick with branded tier one. Okay?
“From SERP Space you give advice on the strongest setup for website?” Yes, that is what I would recommend just order tier one and then send it over to the link building team, or I think you can actually, yeah, you can add that as an add on when you order the network, so that's what I would do. That way it's all done, like your network will go from the builders directly over to the link building team. The building team will set up your campaign immediately and you'll get it back in a short order. Okay? “Also, what other monthly link building methods can you advise I do? Medium competition keywords. Non local.” I don't know, do you guys have any link building services that you use? I don't, anymore.
Marco: [crosstalk 00:24:32]. The way I do it, the drive stack and then hit that with link building, because you can order a drive stack with link building [inaudible 00:24:43] what to do. You get the power of the link building into the drive stack, but then the spiderweb silo takes care of pushing the link juice wherever you want it to flow and places where you didn't think it would flow it will just go because you have a link in there. That's another way that you can do the link building.
Hernan: Yeah. I agree with Marcus, Jay. What I would do, because either A, I would hire anything with Semantic Mastery right now, in fact, the marketplace, the stuff that we were using, that we were outsourcing. That's the main point of the marketplace, so we were outsourcing link building, so we decided to put it there, so more people can take advantage of that. What you could do, Jay, is to have the drive stack, or have the main IFTTT, the tier one network, powered up and wait for it a little bit. Let the dust settle. Then, if you did more link juice you should just order another round of link building within subspace. At the moment, I don't think we have the monthly gig ready, but that will be a good add on. Maybe we will need to talk to Danny about, that would be a good add on. The thing is that you can purchase a monthly package of links, but-
Bradley: It's usually not necessary.
Hernan: Yeah. That's the point, just if you need it, Jay. I mean, if you're going to, that's one of the reasons why I think we don't have one there, because we didn't have the need to go out there and purchase monthly links, so we should just blast a link, blast with links and let it sit.
Bradley: [crosstalk 00:26:23].
Hernan: Yeah. Then, if we need more power, we will do it again until that website ranked, then if you notice it is dropping down you can do it again, so do it on demand. That would be the idea.
Bradley: Yeah. Again, that's the point of it, part of the reason that we don't have the monthly service, is because like what he just said, most the time it's because we order, like I'll send my network over to the link building team, they build the links to it, and then it's just about publishing content, which I've already talked about, consistently. Then, you give it some time. Give it four to six weeks and check to see, by then you should start gaining some pretty damn good traction, but if you need, feel like you need an additional boost, then you order another link building package, then. The idea has to continue publishing content on a regular basis, because that's really what's going to help. Right?
PowerSuggest Pro Vs ScrapeBox Keyword Scraper
Okay. Next. Lillian. “Hey, Bradley and the entire SM team. I have a few questions, two for now, but I guess a few more will come tomorrow.” Okay. “I saw you mentioning Power Suggest Pro multiple times in these hangouts, I'm curious how it's better than the Scrapebox, just keyword scraper.” I honestly, I know this is going to sound like SEO blasphemy, but I was never a Scrapebox user. I purchased it, I just never learned how to use it. It may be comparable, I know Scrapebox is like an SEO, or excuse me a Swiss Army knife of SEO tools, but it's just one of the tools that I never learned how to use. I had no desire to. I don't know. If somebody else has used this keyword scraper, can you comment on the different [crosstalk 00:27:52].
Adam: It's been a long time. I just like it because Power Suggest Pro does what it does, it does it very well. It's very simple. You don't have to think about it.
Bradley: [crosstalk 00:28:01].
Adam: I've used both. It's been a while since I used Scrapebox, but I used Scrapebox for a lot of different things, and I would still have both. It's just so awesome. With Scrapebox, unless they've updated it to the point where, a lot of times you had to load in things either reading text files or keep a notepad handy, what things to copy and paste in, it's not that it takes that much time, but when you want to just do something real quick Power Suggest Pro is just so easy.
Hernan: I think that's the main point. [inaudible 00:28:32] I think, that's the main point. You can still use Scrapebox maybe you are running it on a VPS, those kinds of things add up, but if you're using it on a daily basis, go ahead. I mean, the thing with Power Suggest Pro is that, I mean I use Scrapebox, I used to use it a lot more, but I use it still, because its handy, even if you're not spamming its handy. It's a handy tool to have. If you're using it on a daily basis, go ahead with it. I would like to compare, though, the results from one and the results for the other, but that's for another episode, maybe.
Thoughts On A Rumored Google Update That Downranks Websites Powered By PBN
However, within the last several months, now, I've been focusing on really trying to get his maps listing, which he has one location to rank for multiple cities. I've been doing that with just using the IFTTT networks, blogging with the content marketing like we were just talking about with Jay, here. Also, building a lot of additional citations. It's interesting, but that one site has actually surged within the last, probably, week or so into multiple maps, three pack positions in multiple cities, like locations that are kind of adjacent to the main city where he actually has a physical location. This is the first time I've seen that in years with this client, no kidding.
I'm hoping that, so my point in answering this is, no, because I didn't use PBN's on this client site, at least I haven't for about two years, maybe, two and a half years. That was an older strategy that I used to use, but I've gotten away from that, and I don't really use PBN's at all, anymore. Very rarely. I still do, sometimes, but very rarely. No. I haven't seen anything and interestingly I'd have to go back and look at the data more to see if there's a direct correlation between these updates and the ranking increases that I've seen with that one particular site.
I haven't noticed any drops on any of the lead gen sites, or client sites that I manage. In fact, like I said, I've seen a few of them with some recent positive changes. Maybe, if it has something to do with the PBN's, I didn't dig into this update much, because it's not something that has effected any of my own assets, because I got away from using PBN's about two years ago, maybe, two and a half, now. I don't really have much to say on that, at the moment. What about you guys? Have you seen anything different?
Marco: No. I haven't. He's talking one versus the other. PBN's, I told you guys about this December of 2015, you didn't listen, sorry, you should have. As far as IFTTT and the way that we power, and the way that we protect and the way that we identify ourselves as a seed with a seed site within a set, the way that we hit it with RYS Academy to solidify the entity and to further clarify to Google, yes, we are a sea within in a seed set. Here's what actually protects and powers us up even further than we have data coming in behind that with contextual and hitting that to just give Google the appearance that this is something that's real, it has a social presence, it has and address, it has a phone number, there's people behind it.
They're publishing content. Pictures. Videos. They're doing everything that they're supposed to be doing. It just protects us. We don't, guys, excuse the language, we don't give a shit about Google Updates. Why? Because we're not doing anything that would negatively trigger the algorithm. Everything that we do targets the things that we're supposed to target, which is the distance graphics, this freshness, which is everything that Google wants, that's what we push. At tier one, we do it one way, we do it the way we're supposed to do it, according to the terms of service. Then, at tier two, all bets are off. We just shove everything down Google's throat, again, but everything is protected. Whereas, with a traditional PBN you're out there, your nowhere you spammed the PBN to death to get it to where it had some juice. It's not linked to anything that could be considered trusted or authoritative, and therefore it cannot pass on anything, any type of trust or authority to the destination, whatever that might be.
Whatever your online project is. That's what it needs, now, it's based on trust and authority. If it's not trusted, if it's not authoritative and it's not connected to something that's trusted and authoritative you're in trouble. We're teaching you guys, man, we've been telling you, what is it about a year and a half, almost, away from the post that I did, and we were talking about his even before I did the blog post. I did the blog post, because we were talking so much about seed sites, and seed sets, and that the way the trust rank algorithm was going to come in and the distance graph. For you guys, I suggest go and read the distance graph, the death of the PBN, the post is called.
Marco: People should pay more attention to the stuff we have to say. Is what I would recommend. I mean, it's that simple.
Bradley: By the way Marco, you told me a while back that I was working too cheap. He says the same thing to me, Paul. “I just raised my monthly consultant fee to 3,000 per month. I'm tired of dealing with people who want shit for free and have no gratification for your hard work and success.” That's the majority of client work, Paul. That's why it's better to have your own assets. Thanks, and keep up the great work, which you're building. All these near me sites are your own assets. That's beautiful, because you don't have the whole client relationship thing that you've got to deal with.
Marco: Yeah. I think that Paul is onto something, here. This is the beginning of something that could be really, really good, because once you start building your own assets you stop depending on clients as you were currently saying, that's a beginning of something greater, in my opinion.
Hernan: It's like a really amazing journey, when you start putting up your own stuff and ranking your own stuff.
Marco: If I can add. Paul. Paul is awesome, because all he does is get done for you services from us. He was in construction forever until housing to a crapper, right? It just left them flat out nothing. He gets into SEO, he finds us, he starts using our done for you services, he uses by the way done for you RYS a lot, he orders IFTTT network, he orders back linking, so the other guy, I cannot remember the name of the guy who wanted to know how to do it. Paul is a great example of a guy who, let me get all this stuff from you guys, I don't want to do it, I'll just go find clients, and you guys help me rank.
That's just because I focused on, I raised my bid, first of all, but then I started focusing on raising my quality score and I got to position one with my ad and it stayed there and once I got to position one, and it was there for a few days, then what happened was the ad started to show in the maps pack, excuse me, when you would click on the more results, so at the bottom of the maps three pack you'd click on it, it would open up the expanded map page in a new tab and then my ad would be in the number one position, at the top. I wasn't able to get in the three pack, because I know that's being rolled out in select areas, first, but I'm assuming, because I didn't, there was no option for me to pay to be listed in the maps, expanded maps page.
There wasn't an option in AdWords for that, but because my ad was in position number one, it was automatically placed there, and there was only one ad in the maps, expanded maps page and it was my ad. I'm assuming because I was number one, top bidder and highest quality score, whatever, or a combination of those two, for those keywords that I was ranked for, or that I had been put in position number one in the ad section for. I'm assuming that it's probably just going to go to the highest bidder, or the highest placement, so the ads that are in the highest placement doesn't necessarily mean it's the highest bidder, because if your quality score is higher than somebody might have a lower quality score that's actually paying more, but doing a subordinate position. Right?
Bradley: That would be my guess, but if somebody else has a definitive answer on how to get in to the maps pack with Google AdWords, I would certainly like to know.
Hernan: Right. You know that Earl just updated his question and he's saying that, he got in touch with Google and they told him that he needed to set up a device that can phone only, that can only get phone calls.
Bradley: [crosstalk 00:39:58], call only ad?
Hernan: Yeah. Call only ad with the advice that can only get, yeah, something like that.
Bradley: That's easy to do. If it's a call only ad thing, or something else you could do would be to have an ad that, use an ad extension, the call extension, because that way it will show, and remember call only ads, guys, will only show up on mobile devices, or devices that you could make a phone call from, so typically it's going to mobile devices. Like, you won't see a call only ad on the desktop and you won't usually see a call only ad on a tablet, either, but on a mobile device, a smart phone, you will.
What I recommend doing is setting up an actual regular ad, but use ad extensions and use the call extension, because then it adds that call option to the ad, so that it shows on the desktop as well as mobile devices. If you can call from the device then there's a tap to call button directly in the ad. Okay. That's what I would recommend, but that's actually really cool, Earl, I'm going to test that, because I'm not seeing any ads in the actual three pack, yet, in my area, at least in the areas that I've got funnel set up or AdWords campaigns setup for. I am seeing them in the expanded maps page. I'll be anxious to test on that one when I start seeing it in my area.
Publishing A Curated Content Into A Silo Or Post Them In A Blog Subdirectory
So, Feedly is usually what we use. That is what I teach how to use. Anyways, don't just go in for the day when it's their day to publish a post, they'll go in and they'll just scan headlines. Right? They'll find something that pops out, that catches their attention and they'll note that or open it in another tab, and they'll go through and look for supporting other pieces of content that can help support the overall idea that they got for the other one. That's typically what they'll do is just go through and they'll find something that catches their attention and then try to find additional content to support that. When they publish it to the actual blog, if there's a silo, a category on the site already that it will support, then it will obviously be placed in that category. Right?
The internal linking will be such that it's linking up to a page or another post within that same silo, so it's going to benefit that silo. If it's a topic that is just related, whether topically related or geographically related, but then there might not be an actual category or a silo on the site yet, doesn't mean they're going to go build one. It just means that they're going to create a category and place that post within that category, and if at a later date we find that there's enough traffic potential in that particular category that had just been added for the blog post purpose, then we can go back and setup a proper silo with the silo landing page for the category and all that kind of stuff. Okay. Does that make sense? It's a matter of just doing, if content fits within a silo structure that's already present, then absolutely you want to add it to that silo, but if it doesn't that's okay to just put it in a more general blog for that site as long as it is relevant in some shape or fashion. Right? Either topically or geographically. If that makes sense? Okay.
“I just told you how we use it. Second, which would you prefer for creating leads and sales?” Honestly, the blogging itself, I don't ever really try to rank the blog posts, occasionally they rank and they'll generate traffic, but the majority of the time I'm using the blog post for ranking the pages on the site, that are set up to generate leads. I use the blog post to target long tail keywords to kind of reinforce an overall silo structure so that I can hopefully rank the short tail, or the very broad versions of the keyword where the majority of the traffic is going to come from anyways. A lot of the times as far as for creating leads and sales, I haven't tested one versus the other because my point in generating leads and sales is to get the pages to rank, and I use the blog post to do that. All right. It doesn't mean that you cannot optimize a post, guys, to rank. You certainly can. That's just not usually the strategy that I do.
Moz's Update On Domain Authority (DA) Of Expired Domains With IFTTT Rings
Deans, up. “In a situation where one is using a spider domains built to look like business, and some with IFTTT ranks to point to money sites. Does it matter about the effect of this on the DA?” No, Dean. “As I'm seeing a pattern in the MOZ, DA on expired domains is sometimes one despite trust being 15 to 30 plus in Majestic and even if MOZ, DA is 10 to 15, I've seen expired domains do a drop in as little as one to two months to single digits on a money sites DA, it went from 30 to 25 in the last MOZ update using this tactic.” Dean, we talked about this before. Stop worrying so much about metrics, especially domain authority. Honestly, just stop worrying about it, man. I don't see, I don't care about any of those metrics at all. I don't even look at them anymore, honestly. I don't. I don't care. I still look at Majestic metrics and it's more or less because of old habits die hard. It's kind of like just a curiosity thing for me, what are the metrics of this thing that I'm looking at. It doesn't really have any influence on what I'm going to do with it, anymore.
Hernan: [crosstalk 00:46:40]. I agree with you, Bradley, because the reality is that and one of the reasons why we keep using Trust Flow and topical Trust Flow as a reference we never fully trust those metrics, but we use them as a metric and we have really clear that those are third party metrics. They're not related to Google at all. One of the reasons why we use that is that it gets updated every day. Sometimes in real time. If you check in the morning you will have one Trust Flow check in the afternoon you pull in some links and provided them in Majestic, crawl those links you will get another result. The problem that I see with DA and every MOZ metrics is that they have a database that they update, publicly, like Google used to do with Page Rank, remember?
Bradley: Mm-hmm (affirmative).
Hernan: You will have a page rank, I don't know, a page rank number two and maybe the next update it will be a page rank number four, and vice versa, so that's a problem that I find with DA, that it's not updated and sometimes they will update once a month and then sometimes they will update it, I don't know, once every three months, whatever. Sometimes they will push back. It's a picture, so you're taking a picture, instead of recording a movie, you're taking a picture and that picture the other day it's obsolete, because you have blogs, back links [inaudible 00:48:14] as well as a bunch of other things. That's why I don't pay that much attention to DA, number one. Number two, it's because simply with spam you can really manipulate DA, we've done it with sub domains, we've done it with spam, thousands of back links. We have done it. You can easily manipulate DA, so with having those two things in mind, I don't think that domain authority pays authority and the new spam score, or whatever that's called, I don't think that's trustworthy. Just because the fact that it's not being updated fast enough and number two we have manipulated it real easily with spam.
Marco: If I may, the problem is that only MOZ knows it's algorithm. Only [inaudible 00:48:58] knows it's algorithm. Majestic what have you. Nobody knows Googles algorithm, so they're all just guessing. It makes no difference. Absolutely no difference in what we're trying to do, because what we're trying to do is we're trying to target Googles algorithm, now from our tests, we know how to go into Googles algorithm and make it do basically whatever we want it to do. Why would we take third party metrics if we know that just by being consistent, for example, just by staying themed and relevant, all of these other things. We know if we do that we're going to trigger the right sections of the algorithm. Why would we bother with third party metrics, anymore? We know how it is, that we want to influence the algorithm in a positive way.
Scraping Product Prices From An Html On An Ecommerce Site For A Feed To Update Prices On Google Shopping Ads
What I would suggest, Michael, I'll let the other guys comment, but guys please keep your comments quick, because we're going to try to get through these other ones as well. What I would suggest is hiring somebody from Upwork to code out a simple program that would do that for you, so that you don't have to keep paying for it, you pay it once to get it coded and sure that can be done very quickly and for inexpensive. Then you can run that script over and over again whenever you needed to. It could probably even be done somehow within Google Sheets or something like that, but I'll let Marco comment on that, since that's more you wheelhouse. Marco?
Marco: Sorry. I was muted.
Marco: I'm not sure.
Bradley: [crosstalk 00:50:59]. Something could be coded that could scrape parse data from an HTML.
Marco: Yeah. I mean, of course, but I would have to talk, you know what I'd do I'd talk to Cesar.
Marco: Can we do this? When Cesar says, yeah, we can do it this way, and then we go and do it.
Bradley: Yeah. Of course.
Adam: Yeah. Wayne just recommended imacro. Yeah. There's a bunch of programs. If it's really simple you can do it in a spreadsheet. If it's more you could get someone to code this up in a day.
Bradley: Yeah. That's what I would do. I would poke around on Upwork and find somebody. Post a job. Ask a few people to take a look at your job and quote you a price. You could probably find something very, very cheap that could be a script that could run, or a simple app or something they could run for you and you wouldn't have to pay on a monthly basis for that.
Marco: For an imacro you can even go into Fiver.
Bradley: Yeah. Possibly. I've got a imacro guy on Upwork that's fabulous. If you want his information, Michael, just let me know and I can get you his name. His name is Marion Begic, B-E-G-I-C, M-A-R-I-O-N, Marion Begic. He's awesome. Imacro guy. All right.
Set up the site. Set up the IFTTT network, which it looks like you're going to be doing anyways, and then start populating the blog with content, which we'll syndicate and use that as starting point. Build citations. RYS drive stack. If you're going to buy the course, you can build it yourself, very time consuming. You can also hire us to build it for you, while you're going through the course. That would actually give you a completed drive stack to look at, once you are done with the course. In my opinion, that's the way to go, because then you actually get to see one done correctly that you can dissect and take apart, whatever, as you're building your own. That's what I would recommend.
Marco: He can also teach his own VA how to do it from that drive stack.
How To Fix “Blog URL Is Not A Valid WordPress URL” Error In IFTTT??
Bradley: No, remember, absolutely you can, you don't own the Google site, Google's letting you use it, but you can control it and the thing I wouldn't sell a Google site to a client, but I would rank it as my own digital asset and then rent it out. I'd definitely do that. Last, this is the last thing and we've got to wrap it up, guys. Greg [inaudible 00:53:44] says, “What are the most common things to check for when you get the error message blog URL is not a valid WordPress URL when adding to an RSS app with an IFTTT?” Most likely, check the blog title, first to make sure that there is a title in the blog. Go to settings, general, and make sure that there is a title for the blog, so inside of WordPress go to settings, general, and make sure there's a title, that's number one.
Number two, check to make sure that there is content in the blog, if that feed is empty it will say not a valid feed, so you have to have one publish post, even if it's the hello world post, it doesn't matter. It has to have one published post in the feed. Number three, check plugin compatibility issues. If you're using like a Bot Blocker plugin like Spider Spanker or something like that, sometimes they will block IFTTT from accessing the RSS feed, so you need to disable plugins if you've tried the other two things I've mentioned, disable all plugins and check the feed again, if it's valid at that point then start enabling one plugin at a time and checking it after you've enabled each plugin.
Eventually you'll be able to identify which plugin is causing the error message or the incompatibility issue. Okay. Lastly, if you cannot get RSS feed, if all other things have been checked and they're correct then go burn a feed burner feed from your RSS feed and then use the feed burner feed in IFTTT and it will work. All right. I always do that as the last resort. Okay, guys. Wrapping it up. IFTTT SEO webinar update webinar number nine is next. By the way I just very, very quickly Adam mentioned-
Adam: What's up?
Bradley: The back link indexing thing. In the IFTTT update webinar we have a method now, since back link commando is no longer working to automate pulling your post URLs from your web two feeds and submitting, I mean, we have a way to automate extracting the URLs now, let's put it that way. That's going to be covered in the update webinar here in about four minutes. See you all over there. Thanks, guys.
Adam: Hey, everybody. Welcome to Hump Day Hangouts, episode 78, the episode where we're all here again, so …
Adam: I'm going to go down real quick before we hop into announcements. Since we've got everybody, we'll say hi. I always go by what I see on my little screen here, so Chris, how's it going?
Chris: Excellent. Great to have you as well.
Adam: Good deal. Hernan, how's it going, where are you, and what have you been up to you, man? Fill everybody in.
Hernan: Hey, guys. I've been traveling, and I'm in Barcelona right now. I miss you all, guys.
Adam: Good deal. I think Hernan's giving a talk this weekend, is it, are you? At a conference, or …
Hernan: Yeah. Yeah, in fact, I'm in Alicante. I'm going to be in Alicante, giving a conference, so it's going to be a lot of fun.
Adam: Awesome, awesome. Marco, what's up, man? How's it going?
Marco: Hey, man. What's happening?
Adam: Not too much. Keeping busy. Hopefully, I don't get the power out. I think I've got the same problem Bradley had last week, I got thunderstorms rolling through.
Bradley: [I've got the 00:00:55] same thing going on now, man. It's storming outside again, so we'll see.
Adam: Yeah, must be covering the East Coast, so …
Marco: Same here. They're starting to roll through, so you guys are affecting Costa Rica, man. Cut it out.
Bradley: It's been …
Adam: No, that's all right.
Bradley: … raining for, like, 4 days, and it's supposed to rain the rest of this week, too, so it's like, “Wow,” we've had rain for like 6 or 7 days in a row.
Adam: All right, so that's our excuse if we end this early.
Hernan: All right.
Adam: Not too much in the realm of announcements for me today. I just wanted to tell everybody, if you weren't here last week, I think we mentioned it, we just had the first IFTTT SEO V2 webinar, and I wasn't there for it, I had to take care of some other things, but Bradley, I believe you went into monetization and then you did some other stuff too, right?
Bradley: Yeah. There was, I did … It was like, it ended up going a little over 2 hours, so the updates was about an hour, and then there was about an hour for the monetization methods, which was like the additional webinar that we promised on the sales page, and so, what I did was I cut those up, I edited those out, and then split them up and put them in the Member's Area, so those of you that are IFTTT SEO Academy Version 2 members, it's in the update section inside the training area.
Adam: Good deal. All right.
Bradley: Both of them, both the update, the monthly update, and the monetization methods. They're two different videos, but they're both in there.
Adam: Awesome. I put the link in there. If you're not a member, I highly suggest you check it out if you're interested in automating things, as well as driving traffic, all sorts of good stuff. I mean, honestly, go check it out, the sales page is pretty awesome, but I'm kind of biased on that, so … Also, put a SERP Space link in there, people who are subscribers to SERP Space right now are getting a short email series that Hernan put together on video ranking, so that's pretty cool. It's free, it's just if you're a subscriber, you're getting these, and it's just a quick 4-day series on some of, kind of our tactics on ranking videos, and, spoiler alert, at the end of that, there's going to be something special. If you haven't signed up for SERP Space yet, please do. Hop on, it's a free account, and I just pasted the link, go over there, sign up, and you'll get some of the cool stuff like that.
Adam: That's all I got. You guys got anything?
Bradley: I'm going to-
Male: [With 00:03:50] two hats.
Bradley: I'm going to post this link to that event page. Is that what you want me to do, Marco?
Marco: No, let's hold off on that until I have it all set up, and we're sure on the time and the date, and all that …
Bradley: All right.
Marco: … but yeah, you're, everyone's invited to attend, it's going to be totally free. It's just pure value, the stuff that you can be doing right now to rank your website, and things that Google is letting us get away with, so … Be there. As I said, you white-hatters, you need to be there so that you know what you shouldn't be doing.
Adam: Good deal. What, so how will people … How should we do this? Will we post it in the groups or something?
Marco: Yeah, I'll post the links, and then we'll drop a link next, on next Hump Day.
Marco: It'll all be set. We'll have a page set up so that they can just go and check in, and let us know, yeah. We'll be there.
Adam: Easy-peasy, so yeah, and then, if you guys are listening now and are … We'll just put it under the YouTube notes, too, so if you see this, or you never watch on time, or you have to watch replays, we'll include that so you can make it. All righty. Anybody else?
Hernan: I think we're good.
Adam: All right, let's do it.
Bradley: Let's get into questions then. Grab the screen, so you guys should be seeing my full screen. Correct? I think so.
Does NAP Inconsistency Causes GMB Listing Ranking Issues?
I would go and try to make that match, what it's supposed to be, and also, keep in mind, though, that there's a, I'd have to go look for the site, but there's … You should also be trying to use the addresses that validate via the U.S. postal code, or the Postal Service, in other words. There's a way to validate addresses to where that, to make sure that they're the way that the U.S. Post Office should have them, and then use that address in your Google My Business listing. I've had that happen multiple times across many different clients, where Google, Google Maps or whatever will update the address to something that's different than what it was supposed to be, and you just have to go back in and edit it.
You might have, it might trigger a reverification, which means it'll send you another postcard. If that's the case, so be it, just reverify it, because I recommend that you try to get, force Google to make it the correct address, than trying to go and update all of your existing citations out there that have the incorrect address, because then you're just compounding the problem. Try to fix it at the source, is what I'm saying, okay? There also, it's been a while since I've done it, but there should be … Let's just see if it's the same. Google Map Maker. Yeah, if you …
You should be able to edit it, potentially, inside of Google My Map, or excuse me, Map Maker, by putting in the address and pulling up your listing, and then suggesting an edit. You're going to want to be logged in your main profile when you do that, because, and in fact, any of you that are doing local SEO, it makes sense to come log in to Google Map Maker as your main profile, and just add details to maps, or make slight edits for stuff that's local around your town that may be incorrect, and stuff like that, because then you start to build a profile inside of Google Map Maker as an editor, and you'll see that when you, if you try to make an edit on a map and you've only done it for, like it's your first time doing it, it will get held for moderation.
It'll be pending for review, and so somebody, some map editor will come by and moderate it and see if it's, either approve your review, or your edit, or they'll deny it, and they'll say why, if it's been declined or denied, okay, but once you've done enough edits to get approved, which it takes time, guys, but once you've done enough edits to get approved, then you'll be able to start making edits and they'll be instantly approved. You'll bypass the actual moderation. I don't know what the threshold is to get over that line to cross, to cross that line to where you don't have to get moderated anymore, but it's good to have, because if you're doing local, it will allow you to update almost in real time issues with citations in Google listings, Maps listings. Check that out, that's, just go to Google Map Maker. All right? You want to add to that, anybody? Before I move on?
Hernan: No, I think you got it.
Male: Looks perfect.
Will Link Juice Naturally Flow From Non-Canonical To Canonical Webpages?
Bradley: All right. Randy says, “If I'm building links to a non-canonical web page, will the link juice naturally flow to the canonical one? I'll be more specific. If I build,” or “I'm building links to rank an Amazon page. However, Amazon has 2 versions of every product page.” Okay. “Number 2 is the canonical, and unfortunately, it will actually change if a seller on Amazon changes their title. I don't know if Amazon 301's them if they change, but the only URL that doesn't change is number 1, its permanent URL. However, it is not canonical.” I think what you're saying is number, link number 2 canonicalizes to link number 1. Does that make sense? That's what I'm assuming. Is that how you guys are reading that?
Male: Yeah, yeah, yeah.
Bradley: Okay, “If I'm trying to rank an Amazon page in Google, to which Amazon URL should I build links for maximum effect?” Well, to be honest with you, all of them.
Hernan: Mm-hmm (affirmative).
Bradley: Like, you should be building links to all links that, would either 301 redirect, meta refresh, or canonicalize to this URL, any one of those URLs would be a good target.
Adam: Yeah, and real quick, just to clarify, it's the other way around, but I think that your answer still stands, that you should build it to the all of them.
Bradley: This one canonicalizes to here?
Adam: Yeah, that's what he's saying. He just put a quick chat in the event page.
Bradley: Okay, well, [whichever 00:10:36], so usually, you have, the canonical is the one that it points to. Right? What you're saying is … Okay, so number 2 is the canonical, okay. Number 1 points to number 2 is what you're saying. Okay, well, it doesn't matter. The method still stands. I would build links to anything that either redirects, meta refreshes, or canonicalizes, period, but if you know that the one … You said, let's see, which one is it that changes?
Hernan: I think number 2 is the canonical, and the one that changed is 2, so the best way to go in my opinion would be to build, yeah, to build links to number 1, and then both, but yeah, number 1.
Bradley: Yeah, because that's the thing, if this one changes, but this one always is canonicalized to this one, even though this may change, then you're going to want to be pushing links to this one.
Bradley: Because this is a dynamic URL, which means it updates when something else changes or can be changed at any time, but this one canonicalizes, this is what I would consider the root URL, if that makes sense, so I would be pushing links to here.
Hernan: Yeah. If you want to take the extra job, Randy, if you want to take that extra work, you can still build links to a 301, to a redirect, which you can control link [issues 00:11:55], and redirect that to the new URL, but you will need to be constantly monitoring the new URL.
Bradley: Yeah, in case it changes. Yeah.
Hernan: The best way to go. Yeah.
Marco: Just as a quick note, it's really interesting about Amazon, is that it's backwards. If you build links to the HTTPS version of the website, it redirects to HTTP through a 301, so there's a lot of neat stuff you can do with that.
Bradley: Cool. Yeah, so that pretty much answers the question. I would go with that one, and then that way, if this changes, and just like Hernan said, you can always do a 301 redirect to here, too, from another, from a domain that you control, and build all your links to the 301 redirect. That way, in case this changes, you can just update the target, the destination of that 301, and you can still keep pushing juice to it, but like Hernan just said that, if you want to just stick with this one, because it won't continue … You won't have to monitor this. If this one's always going to canonicalize to this, regardless of whatever this is, then you could build links to here.
Can You Build Many Links As Possible In Tier 2 Sites To Optimize A YT Channel?
Adam: I would assume so, but I would say, let's go with that, and I you ever go, if you're on, Robert …
Bradley: Okay, so he has a money site.
Bradley: He has a money site, and then the YouTube channel … I guess they're both syndicating to the same network. In other words, you've got your money channel, your money channel, and your money site, right? Your main YouTube channel and your money site, your main website, that are both syndicating to the same branded IFTTT network. Well, that's fine if you want to build … Now, see, what I would do is I would take the YouTube channel and disconnect it from the branded network, and then create a new Tier 1 network for the channel that would just be a persona-based network, and that way, that your only, your branded network is only going to be connected to your main website, your money site.
Then you can build out Tier 2 networks on your, the Tier 1 unbranded or persona network that you have around your YouTube channel, because right now, if you build two-tier networks and connect it to your branded properties in Tier 1, then even if all you wanted to do was use that for YouTube, every time you upload a video to YouTube, it's going to automatically syndicate to Tier 1, and then Tier 1's automatically going to push it out to Tier 2. That would be fine if it was just YouTube, but the same thing is going to happen every time you post a post to your money site, you publish a post to your money site. It's going to do the same thing.
Again, I don't recommend doing that, so if you want to use two-tier networks, which you should be for YouTube anyways, then just disconnect YouTube from your branded Tier 1 network, create another Tier 1 persona-based network that's not branded, and connect that to your YouTube channel, and then use that non-branded Tier 1 as your trigger point for your Tier 2 networks around your YouTube channel. That way, your money site is only syndicating content to a branded Tier 1 network only, but your YouTube channel is syndicating content to a full two-tier network, and you can stack as many of those on that one YouTube channel as you'd like. Okay?
What you can do if you still want to post the YouTube videos also to your branded network, what you can do, you just would have to manually, after you upload a video to YouTube or Livestream or whatever, you'd have to go over to your money site and create a blog post and embed that video in the blog post, which is fine, you can do that, too. It's just one more manual step of going over to your blog and then creating a blog post using the video that you just uploaded to your YouTube channel.
Then, when you publish the blog post, it's going to go ahead and syndicate out across your branded network as well, so you end up getting another syndication out of it to a branded network, because remember, you already got them through your persona-based networks if you build it out that way, but yeah, there's no issue with footprint on YouTube channels, guys. Not with the descriptions, the way that we have the description set up in the recipes. If you start bringing, pulling in YouTube video descriptions and such, then yes, it can be a footprint. If you're using it to build links back to money sites and stuff like that, it can be an issue, but if you use the recipes the way that we have them set up for YouTube networks, then it's not a footprint issue.
Building Full 2 Tiered with YT And Connect Branded WP Site
You're going to either be building links back to your channel, or to a playlist, or to another YouTube video, or whatever it is that you want, you can code that into the recipe. Just keep in mind that that's hardcoded, so if you want to update them, you got to go mess with that, the ingredients in that recipe. Okay, but you can switch it up. That's what I would do, so you can switch it up. Let's say your Blogger recipe points to your channel. Maybe your Tumblr recipe or your wordpress.com recipe points to your playlist, something like that. Does that make sense? Switch it up.
Male: Yeah, I also think he's looking at this, and most people are looking at this really narrow and singular, because one user can have 50 channels, right? I think that's what you're allowed per user. You can create multiple channels so you can do multiple things, if you're a video person and that's what you want to do. You can do a lot of things that are related, and just add relevancy to whatever it is that you're doing. You can post from all of your different channels to the same network, or you can build multiple networks, you can criss-cross … As long as everything is themed, there's a whole, there's a lot that you can do that just mushrooms. You can't just think narrow, one channel, one syndication network, and, “That's it, that's all I'm allowed to do.” You can't think that way.
Bradley: Yeah. Yeah, and that's, I understand also trying to get the [brand 00:19:44] … That's one of our frequently asked questions that we get often, guys, by the way, and it's in our knowledge base at support.semanticmastery.com in the IFTTT training, or knowledge base articles, but one of them is, “If you have a branded network, and a money site, and a YouTube channel, can you syndicate content from both to the same network?” I always say, “Yeah, you can, but if you're going to be syndicating videos, if you want to push videos out across a two-tier network, then I recommend just creating a persona-based two-tier network for your YouTube channel specifically, and then keep your branded network just for your main money site, okay, and then again, you can always publish the videos as blog posts on your main money site and get another syndication out across your branded network from it,” so …
Do You Syndicate Social Media Posts Through Blogger Or WordPress For Clients Who Don't Have Blog Presence?
That's what I'm saying, guys, we give you the recipes for using IFTTT to be triggered via RSS feed or from YouTube, because those are the most common types of recipes that you're going to use for content syndication. However, you can use Blogger as a trigger, or wordpress.com as a trigger, or just use the RSS feeds from those if you wanted, or you could use Twitter, you could use a Facebook page as a trigger, anything that you want, really. As long as you can just create a recipe inside of IFTTT to do it, you can certainly play with that, and test it.
Hernan: Yeah. In fact, if your client is active on Tumblr, Ryan, Tumblr does output an RSS feed, so you can try both. You can try the native channel, from Tumblr to whatever, or from the Tumblr RSS feed to whatever, so you have both options over there.
Bradley: Yeah, but he's also, he's asking, “Can you syndicate from Twitter?” Yes, because …
Bradley: … in our Twitter SEO Academy training, we create Twitter syndication networks for that, so that … Then you can also use Facebook posts. I'm not sure about profile posts, but I know you can do page posts.
Hernan: Yeah, page posts. Yeah, profile posts, they are usually private, so, I don't know if that's the case, but Facebook posts from pages, yeah, definitely.
Bradley: Absolutely. Just play around with that, guys. I mean, again, now that you know how to use IFTTT, feel free to play around with the recipes. We give you guidelines and tell you why we've set up the recipes the way that we do, but there's no reason you can't go out and start playing with some of your own as well. By the way, you guys should probably have a test network that you have set up, like a throwaway WordPress site that, a self-hosted WordPress site, like a testing domain. You should probably have several testing sites anyways, but you should have a test network or two that you test different recipes on, different syndication methods, things like that, because you don't want to be doing those kind of tests on an asset, a digital asset that's producing income for you, or client stuff, or anything like that.
You should have, essentially, a demo or testing network and site that you can do, try different things on, because that way, it's not going to harm anything, it's not going to end up … If you do something wrong and you end up getting accounts terminated or whatever, it's not going to lose or interrupt a revenue stream, an income stream, right; so it's always good to have at least one test network somewhere that you can play around with different types of recipes and stuff.
Can You Use One Branded YT Channel For All Cities?
Michael Franks says, “Hello. None of my city subdomains will have many videos individually. Can I just use one of the branded YouTube channels for all cities?” Sure, Michael. Absolutely. “In the Google Drive Doc of a brand IFTTT network, is it a good idea to add in some citations like Yelp to the list of online properties?” Sure, you can do that, too, Michael. We actually teach that inside of RYS Academy, but yeah, you can do that inside the Drive doc. Why not? You can list, you can put links next to your citations. If you have a local business and you have citation listings out there, or business directory listings, sure. Link to them. Find out what your most valuable ones are, and link to those, all right? Let's see, how are we on questions today? We got a few. I was going to say, I'll give a demo, real quick, of how to find the most powerful citations, but we've covered that before. You think I should cover that again real quick or move on?
Hernan: No, I think we can move on. Just Google them.
Bradley: Yeah. I was going to give a demo, but Michael, just, what you should do is go put the business's name and phone number in, and then, into Google, so search on the business name plus phone number, and then whatever Google shows you as, on like, the top two pages of what citations are showing, business directory listings are showing, copy those. Those are going to be your most powerful citations, so if you want to link to those, that's fine.
Hernan: Yeah, and that technique, usually Google. Google telling you what are the most valuable things, so pretty much everything. Works for, if you are trying to power a press release, if you're trying to power up other profiles, like if you were doing a branded search, and Google will tell you which one are the most valuables, because you know the top 3 or top 5, so …
Where Is The Location Of The Website Files Created In Sites.Google.Com?
Marco: I think it's, you know how you can access the files in WordPress …
Hernan: The [HTTP URL 00:25:40]?
Marco: … or [you can access 00:25:40] FTP or cPanel files? That's Google internally, and they will never give you access to that. That's why we came up with the Google Drive method in RYS Academy, to build sites. This way, we have more granular control.
Bradley: Yeah, because those are all, I mean, I don't know how to access any of those files. They're are on Google's servers, which are probably in the middle of Fort Knox or something.
Hernan: The moon.
Bradley: Let's see, this is John, he says, “Bluechip Backlinks is awesome. I should have listened to you guys earlier. Everybody needs it, a wealth of information.” Yeah, it's awesome. It's really, it really is powerful.
How Do You Automate Daily Sitemap Submission?
Bradley: Steven, contact us at support, we'll get you square away. “Many SEO companies advertise daily sitemap submission. Is this a good idea and how do you automate this?” That's BS. Daily sitemap submission is garbage, it's crap. That's just something, a feature or benefit that they put in their sales copy to sound more important, because when you submit a sitemap, guys, it's there, it's done. You don't have to keep submitting it. It should update dynamically … Well, it depends, I guess, on your web platform, but WordPress updates dynamically, so it's not something that … Most sitemaps should update dynamically. I don't think there's any of them that are static unless you've got, like, an HTML site, and even then, they've got scripts that update that stuff, right?
Hernan: Yeah. Yeah, as long as it's XML, it should update, or unless you have a humongous website. A website with thousands of pages, and-
Bradley: Yeah, and pumping out dozens of posts per day or something like that.
Hernan: Right. If that's the case, you will need to use something like [Better 00:27:21] WordPress Sitemap, that will actually cache your sitemap, but the cash will expire, so it's pretty much the same. Instead of updating every, instantly, it will take like a day or two, but it's pretty much the same, so …
Bradley: Yeah. Yeah, I mean, the thing is is, the site map, especially when if you're going to go submit your site map to Search Console, right? You only need to submit it once, and then it's going to update … It's supposed to update dynamically, but like Hernan just said, like for example, if you've got a site with, it's a massive site and it's got thousands of pages or posts, or if you publish a hell of a lot of content, so your blog's being updated dozens or hundreds of times per day, think of like Huffington Post and things like that, guys. Then those sitemaps, yeah, they'll cache, because otherwise it's just, it's too resource-heavy to generate sitemaps like that regularly, but again, you only need to submit it one time, to Search Console.
Hernan: Yeah, and there's also, most of the time, you will have parameters on the sitemap, whether the content is updated on the blog, on the … For example, [eHost 00:28:35]. It will tell that the posts are updated daily, so that's like, or hourly, or always, or never, you know? That's like a cue for the spiders to keep coming back, and then you have priority. For example, the homepage will have most of their priority, and it's updated regularly, and those kind of things. Those are like timestamps that the spider use with XML language to keep coming back, depending on the frequency of your posts and updates, so …
Does Link Buiding to an IFTTT User Profile Help The Recipes?
Hernan: Yeah, there's, like, a profile link, right?
Bradley: Yeah, you can get a … Which can be used as a buffer site or whatever, but if we go to, where's my … How do I go to just my profile page? Do you know? Preferences, maybe? Yeah, that's probably it. There's a profile page, I know there is, it's I've just got to find it. Here it is. It should give you, anyways, there's a way to get a public profile URL, and I'm not sure exactly where that is, but here it is, there it is. Right there where it says “view profile,” dummy. “IFTTT.com/p/yourusername” is going to be your profile. Now, there should be somewhere in here, I thought there was a link to my website.
Hernan: Yeah. You have it set up as your Facebook profile. You can edit that.
Bradley: Yeah, it should have been edited. It used to be the Semantic Mastery. I wonder what happened. Maybe it updated and I need to change it. Must look at it and then unsigned … When I'm not signed in. Yeah, it looks like I need to edit that, but at least you used to be able to. Maybe it's changed, but you used to be able to put a link to your main money site, and it would show on your public profile page. It's not going to do anything to build links here to help the recipes, but if you had a link to one of your properties here or whatever, then you can push some juice through that link, but other than that, no, it's not going help your recipes any.
Hernan: Yeah. What I'm saying is that, for example, if you use something … Because you can use some of the channels as profiles. You can select a new channel to become your main link, and if you select something like Twitter, it will grab your Twitter username, and it will also grab the description for your Twitter profile, so for example, I'm on [my 00:31:18] clients right now, that's why I know that, that it will get the description from the Twitter profile, and the actual, the links, are active links, so it says like, “Follow on Snapchat,” and I have the t.co link for the Snapchat profiles of these guys, so those are active links, and you can build links to this, so …
Bradley: Let's try it and see what happens. Profile updated.
Hernan: There you go.
Bradley: There you go. See how it just updated that? Let's refresh this and see what it looks like in a … There we go.
Hernan: Oh, that's cool. It has hashtags and also, that's a live link.
Bradley: Yeah, that's a live link, which should …
Hernan: That's cool.
Bradley: … take me over to Semantic Mastery. Yeah. There you go. That's where you would get your benefit. Don't use Facebook, though, apparently, because then it won't give you a link.
Marco: Yeah, but that's stuff that we usually reserve for the Mastermind. Oh, sorry, [I'm taking off 00:32:28], I brought it up. I thought people were familiar with the 301, double 301, and how one redirects to the other …
Marco: … so I don't know how much you're willing to give away. That's up to you. That's Mastermind.
Bradley: [Don't look at 00:32:44] me, I always give away the farm and then you guys yell at me. It's the whole good cop, bad cop routine.
Hernan: Yeah. To put it simple …
Marco: Is Randy in Masterclass or MasterMind, by the way?
Bradley: I think he's in Masterclass. I'm not 100% sure if you're in Mastermind, Randy, but if … I think you're in Masterclass, we're going to have a Masterclass webinar as soon as this one is done.
Marco: Post your question there, and we can-
Bradley: We cover that in there a little bit.
Marco: Yeah, yeah.
IFTTT For E-Commerce & Online Shop
Bradley: Cool. Okay, “IFTTT for e-commerce, online shop?” I'm not really sure what that question is, but yeah, you can do that. I mean, like what we've talked about, not … I haven't used it for like syndicating product listings and stuff, but I've done it with subdomain sites to use as the content distribution engine to build links to my, to product pages or to category pages and that sort of thing.
Adam: Yeah, and …
Adam: … I'm sorry if I'm butchering it, if your name is Marcin or … I'm not sure how you say that, but depending on the platform too, this is perfect for things like Shopify and a lot of other areas, depending on what you're doing.
Hernan: Yeah. Yeah, usually the best way to go for e-commerce, and we have this usage training, and we have a section for e-commerce as well, and we want to dive on, probably on a next … In an upcoming [funnel 00:34:08] we're going to be driving a lot more into. Other uses that do not come strictly hand-in-hand with SEO. You have some SEO benefits, of course, but if you are looking into more like promoting your products via social media, V2 will help you, because whether it is for using subdomains to link back to your product pages or category pages, or even having something like WooCommerce, that will output an RSS feed, or Shopify, that will output an RSS feed, and you can syndicate directly from the e-commerce, so if you haven't jumped into V2, do so, because inside of it you will find specific usage for e-commerce and how to set up for maximum impact and having the most amount of eyeballs on your products.
Bradley: Yeah. Mason Buys Houses, “Did you ever test the Bulk Phone Verified Account company from the IFTTT training?” No, I didn't, but because I mentioned them in the training, the guy reached out to me that runs that, because he said that he's got a shit-ton of orders, which is funny. I see that you're saying, “They increased the cost of 100 double-verified YouTube accounts to 50 bucks and will not answer a purchase request.” I'm not sure what to tell you about that, because if he ended up reaching out to me via support at Semantic Mastery, and then I got on a Skype chat with him and he was like, really appreciative of me driving traffic to him, when I hadn't even tested it, but, guys, I did disclaim inside the training that I hadn't tested it.
It was just something that I Googled, and I found Phone Verified Accounts, so … Honestly, 100 double-verified YouTube accounts for 50 bucks is still a good price, but obviously you need to get a hold of him, and I can't help you get a hold of him, other than trying to contact him via Skype myself, which I'm not really set up to do that, so just keep trying, and hopefully he'll reply to you. If not, try another one. There's other phone verified account providers out there, too. I just picked one from Google, guys, and pointed it out in the training, and said, “Hey, look, this is what a provider looks like, haven't tested him, but they look like they're pretty good. Give it a shot.”
Benefits Of Curating Content From Self-Hosted Wp Site To Social Media 2.0 Sites
Hernan: Yeah. Right, if you're using IFTTT, you do not need to do that work. You just publish curated content on your WordPress site, and it will automatically syndicate out to your social media, and most of the links that you get from IFTTT, it's curated content, because there are like 3 or 4 platforms that are actually copying, if you would, or posting the posts as they are, but the rest are backlinks, like bookmarks and those kind of things. They are curating content, so …
Bradley: Yeah, and the advantages and disadvantages, well, I'm a huge advocate for curated content. Been using curated content for years now, as opposed to written content or original content, because it's much more efficient to produce, it's much cheaper, and it's more authoritative, and Google freaking loves curated content, and it also does things like it masks footprints and stuff like that, so there's a number of reasons why I would recommend using curated content over original content.
Don't get me wrong, if somebody's got, if somebody's an expert in their field and they like blogging, absolutely they should produce original content, but for clients and stuff like that, I have curators that are just virtual assistants that have been trained on how to curate that create all the content for my clients, and for my lead-gen sites and stuff. They don't have to be subject matter experts. All they have to do is know how to locate good information and curate it. That's it, and so it's much more effective.
Hiring skilled writers that are knowledgeable or experts in a particular field or topic or subject matter can be really freaking expensive. If you don't believe me, just ask legal bloggers, people that provide content marketing services for attorneys and doctors and stuff like that. That kind of stuff's expensive. Really expensive. Whereas curated content is a hell of a lot cheaper, because you can train somebody how to become an expert curator in pretty much any subject matter without them needing to be experts in that subject, so I highly recommended that.
By the way, you're in the Mastermind, John, and you have access to Curation Mastery, just go check it out. Go through that training. I think you'll find it very valuable. For everyone else, if you want it, we can drop a link for it. We're going to update it and relaunch it under a new brand with new updates and everything, and that's probably going to be …
That's going to be underneath the Mastery PR brand, and that's probably going to be a launch set for sometime around September, so just know that … It might even be done sooner than that. It's probably going to be done sooner than that, so just keep that in mind, if you guys are interested in it. Anybody that purchases the original version of it will get the updated version.
Adam: Oh, my God, it's killing me you're not reading the next question yet.
Is It Acceptable For A Repeated Word In A Silo Structure?
Bradley: Okay, “My name is Cecil DC Glenn. I'm the artist that made the song ‘Whoomp There it is!' … “
Marco: Don't interrupt the man. He gets a +1 even before you read the question.
Adam: Yeah. That's why I was dying, just like, “Oh, my God, come on, read it!”
Bradley: ” … back in '90s. I'm building a nostalgia website.” That's awesome, by the way.
Bradley: Okay. We don't do site audits on Hump Day Hangouts. We do in Masterclass. I would love to have you come join the Masterclass so that we can maybe help you with this, but, and just taking a quick glance at it, what do you guys think? Did you look at it?
Hernan: Yeah. Yeah, I did. My first impression would be that the silo structure is solid. However, probably you can save a bunch of articles just by nucleating …
Hernan: Yeah, like combining keywords into a big article, like, for example, the Whoomp There It Is silo. It would be a good idea to have probably 3 or 4 of these keywords. They can fit into a big article. You know what I mean?
Marco: He's also getting himself into over-optimization problems.
Adam: Yeah, which I think is probably his main concern, I mean, just based on his question, is that he knows it's going to be tough to do.
Hernan: I mean, the silos are good, '90s music, old school music, Whoop There It Is, Tag Team back again. Those are great because those are different URLs as well, but then, for example, the '90s music, it can be movies, cartoons, fashion hits, songs without the '90s. You know what I mean?
Hernan: That will give you like a unique URL. The same with old school music, like rap, R&B, movie songs, etc. You know what I mean?
Bradley: Yeah. Yeah, because if it's in that silo already, then it's already been qualified as being old school music, right …
Bradley: … so you don't need to say “old school rap,” because you could just say “rap,” for that matter, because it's already in the old school music folder, or silo, or container. Does that make sense?
Bradley: Yeah, so it's going to-
Adam: Yeah, or you can, well, you could just mention it once, but you wouldn't want to have that as the title or something like that.
Bradley: Yeah, of every … Right, exactly.
Hernan: Right. For example, if the URL is tagteambackagain, then I won't have, one of the silos is Tag Team back again, and that can give you like Tag Team Whoop, you are repeating the keyword twice or thrice, so …
Adam: Sorry, this is my favorite question of the day. Every time we talk about, or you say that, I just keep hearing the song in my head. I'm sorry. This is really hard to think about while …
Marco: One other thing. If he has the URL to the official video, please post it, man, so that we can go give it some love, so that we can go … Because I know Gary posted one, but I don't think that's the official video. Dr. Gary posted the URL to a video, but if you're on this, Dc Glenn, and you have the URL, post it, man. We'll go watch the video and give it some love, man. I love that song.
Bradley: Dc Glenn is the winner of the question of the day. Winner! I don't know what you get, but …
Adam: Yeah, big time. All right, Man. The song was the inspiration for a '90s party, my friend …
Bradley: Bragging rights, yeah.
Adam: … not too long ago.
Bradley: Let's see. Dan. Okay, Dan says, “I got networks built by you guys. How do I know what the trigger is from them?” Well, when you ordered the network, you provided us with the trigger. You should have, right? We ask you when you place the order if you want a blog syndication network, in which case you have to supply the RSS feed, or if you want YouTube syndication, in which case we either create the YouTube channel for you, if it's a brand new network, or if you have an existing YouTube channel that you wanted as the trigger, you need to just send us your page login details, which is part of the order process as well, so what you need to do is go to your Tier 1 network and log in to the IFTTT account from your Tier 1 network.
Okay? Open up your spreadsheet, go find the IFTTT row, log in, and then just look at your … Go to “my recipes” and look, and you'll see what the trigger is in the recipes. That's what we built it on. Again, that should have been from information supplied by you when you ordered. Okay? All right. We're almost done. We're almost out of time, anyways. We've got about 4 or 5 minutes tops. “Bluechip Backlinks.” All right, cool. Adam, thank you. “Hi, Bradley, did you do an .htaccess training? I am looking for the best code to use for general SEO.” No, I haven't, because .htaccess stuff, I have not done any training on that.
Honestly, I'm not real good with it either. Every time I got to do anything in .htaccess I end up having to look in forums and stuff like that to get it straight, or I just contact the host, which is what I like about having a good host, because if you contact a good host and say, “Look, I need this done to my .htaccess file,” they'll do it for you. That's personally what I do. If I'm just testing some stuff … I don't have any training on that, if that's what you're asking, George, no. I'm sorry, but I'm sure you can find something if you dig around and Google long enough, you can find something, I'm sure.
“Masterclass,” Randy. Okay, Randy, then bring that question up when we start here in about 10 or 15 minutes, and we can answer that question about the HTTPS thing. John says, “Where do I find Mastermind? I always miss them.” Masterminds are every other Thursday, and under Mastermind, instead of Masterclass, you have to be, go into the Mastermind Community, and click on the events tab in the left sidebar, and that will take you to the events page for the Mastermind community, and that's where you'll find the Mastermind community or event page.
Adam: John, you should also be getting email reminders. One just went out today and you'll get another one an hour before. If, for some reason, you are not getting those emails, please send in a support ticket, and we'll get you straightened up.
How To Deal With Country Redirect In Blogger?
Bradley: Yeah. Okay, “No disrespect.” Dc Glenn, that's awesome that he came on. Okay, Rico Suave, Richard, he says, “Questions I also pasted on Facebook: Blogger.com issue. Last week my AHREFS toolbar showed UR 6 then it went to 12, while the backlinks went from 10 to 120, so far so good, but since a couple days ago, it went to 0. Is it just me who has this issue, or is AHREFS blocked on Blogger? The DR is shown. Anyone can confirm with AHREFS tool Blogger shows UR value greater than 0?” Okay, I'm not familiar with any of the Ahref metrics anymore, because I've been using Majestic for the last 2 years, so I'm not even sure which metrics these are. “Many thanks in advance. In addition, I think I found something. blogspot.com has a country redirect.” Yeah, they have a country redirect, I think, for like, God, how many different domain extensions do they have? Marco?
Marco: However many Googles there are, man, and I think it's over 100.
Bradley: Yeah. Yeah, those are all … You can use … It's basically like canonicalized or 301 to the original blogspot.com, if you create it that way, so you can use all of those as additional link targets.
Bradley: Because they're all redirected. Are they canonicalized or redirected?
Hernan: No, they are canonicalized, because, yeah, it doesn't matter what you put, it will still … It will keep the TLD. If you put like blogspot.com.fr …
Bradley: Oh, that's right. Yeah.
Hernan: Yeah, it will keep the TLD, and then-
Bradley: It's canonicalized, not redirected.
Hernan: Yeah, it's canonicalized, but you can play a little bit with that, and those are all great link targets. In fact, if you're doing foreign SEO, the [ahref 00:48:08] lang tag on the Blogger will change depending on the TLD, so that's interesting to test.
Bradley: Yeah, so I know that you can build links to any one of those TLDs, extensions, and it should be canonicalized back. In fact, all you got to do is just go check it out, like look at your .fr extension, right, so look at your blogspot.fr extension or whatever, and then just view page source and look for the … What is it? Link rel=canonical. That's all you got to do is look for that, and you should be able to find it, and it should be pointing to your blogspot.com. Now as far as Ahrefs, I can't speak for Ahrefs specifically, but I know, guys, a lot of backlink analysis tools.
I don't know specifically about this one situation, but I can tell you that things change with the backlink canals. I mean, for example, guys, I have only been using Majestic for the last couple years, but sometimes I'll be looking at a domain and it'll have a trust flow of 27, and then I'll look at it the next day, and the trust flow will be 0, and it will stay that way for 3 or 4 days, and then it'll jump back to the 27 or whatever, and same thing goes on with backlinks.
Sometimes backlinks will disappear from their index, and then they'll come back, and that just kind of happens. I'm not sure what causes that, but it does happen, so maybe that's what you're seeing, Richard. I don't know for sure, because I don't know specifically what this one problem is, because I'm not even familiar with what those acronyms are inside of Ahrefs, it's been that long. Anybody else want to add to that? I know we got to roll, but …
Adam: No, I think we have to wrap it up here. One more question.
Do You Put Curated Content On A Subdomain And Link Back To Original Source?
I mean, because they're paying me for content marketing services, and, or for SEO, which includes content marketing services. Because of that, we're going to post the content directly to their blog, so I'm not sure what you mean by that, so … Okay, that's it, guys. We are done. Thanks, everybody, for being here. Masterclass members, we will see you in about 10 minutes, and for everyone else, we'll see you next week. Thanks for being here.
In the 68th episode of Hump Day Hangouts, a participant asked about the safest way in boosting the page authority (PA) of tier 1 properties in a YouTube Silo network.
The exact question was:
Recently got around to watching YouTube Silo training. In that training it's said that you can send GSA and other spam type links to your T1 IFTTT networks. Is that still the case or is that dated? I was under the impression that you should not spam any of your T1 properties. I'm curious what would be the safest/best way of powering up your tier 1's PA.
Adam: Hi everybody welcome to Hump Day Hangouts. Today is the 24th of February 2016 and this is episode 68. Keep watching the numbers go up and I want to start saying we're getting close to a 100 but we're not quite there yet. We'll still go. Let's see, we're going to go through some announcements after we say hi to everybody. I'm going to put that off for a minute and start off with Chris, he's the first one on my screen, how is it going Chris? Chris is muted; okay well Chris is being silent today.
Chris: Sorry I'm [inaudible 00:00:32].
Adam: Can't complain, good to hear from you.
Chris: Hey Hernan, how is it going?
Hernan: Hi guys, hi Adam, hi everyone. It's really good to be here.
Adam: Marco, what's up?
Marco: Hello from boring world.
Adam: Shut up.
Hernan: Hey, I'll be joining you next week.
Adam: God, screw both of you. Bradley, how's it going man?
Bradley: its good man, I'm glad to be here.
Adam: All right. Let's do it. We got some quick announcements. We got some info to share with you guys, some cool stuff then we'll dive into it. Let's see, I think last week we told everybody but in case my memory is failing me, I have IFTTT 2.0. Definite launch date is the 28th of March. I'll drop the link if you want to get notified or get more information about that, hop over and sign up.
Chris: Yes it's about time man.
Adam: We've been [inaudible 00:01:28] a lot, I don't know if we've really announced it on Hump Day Hangouts. This is obviously going to be an expanse of the [IFTTT 00:01:36] product. We're going to have a membership area, there's going to be updated training. We’ll give you some more details of that later. I'm going to leave that hanging so that you're tantalized by the prospect. Also if you don't know how things work, you join the master class, you get IFTTT included just like our master mind members get the master class and IFTTT included. We're going to be raising the monthly price on the master class soon, if you want to do that now, lock it in and hop in. Now is a good time to do it before we come out with version two of IFTTT SEO. I'm going to put that link in there if you're interested in that.
Last week unless I was mistaken we had an interview. We were talking about buddy VIP as a tool for testing video marketing. I'm going to let Bradley talk about this a little bit more since he kind of conducted the interview. This is something we did with our master mind. He's got some information about that and we wanted to share with everybody. It's a pretty cool product; it's got some good uses. I'll just put it over to you Bradley.
Bradley: Let me just go ahead and grab the screen now then. Just one second. This is it, if you dropped the link Adam, its semanticmastery.com/buddy/vip. Guys I did an interview where we had Jeffery Evans the developer last week during master mind. I just cut that part out so that you guys could see what it does. It's a really cool tool. Those of you who are doing video SEO or even regular SEO but are trying to find out which keywords you can rank for little to no effort.
Really with zero SEO effort. What the tool does is it uses YouTube but essentially what it will do is, you add a bunch of YouTube accounts that you can purchase from Fiverr or there's a provider on SourceMarket. There's several providers where you can get YouTube accounts. These are not flushed out YouTube accounts. They're strictly set up accounts with no profile links, no persona, nothing.
They're just for test accounts and you add a list of accounts, let's say 5 or 10 accounts to buddy VIP. What it will do then is you add the keywords that you want to rank for or that you want to test. It's just for testing purposes. It will go out and find, it will log in to one YouTube account, it will go to the creative comments, the YouTube editor. It will find the creative comments video basically around the keyword that you enter.
Then it will change the title to the keyword plus the location like if you're doing local for example. Then it will save it because creative comments, you're allowed to use other people's videos. It will save it into that YouTube channel and then it will repeat the process for all the keywords that you have listed in your file. It will cycle through so that you're not doing more than 3, 4, 5 videos per account at any one given time.
Then what it will do is after all the videos have been saved as creative common videos on your own channel, the software will go check Google to see where those videos have ranked, where they've landed. You can tell it to go look 3 pages back, 4 pages back, 5 pages back. It will save the video and its ranking position in the CSP file. What's really cool is that guys, this doesn't require syndication networks, nothing. This is strictly for testing.
You can quickly identify which keywords you can rank videos for with zero SEO work. Or at least get them to page 2 or whatever and then you can say, “Okay then with a little bit of effort, I can get this to show up on page 1.” It works very, very quickly and it's simple to use, it's a simple to use software program, it's not complicated. I like it a lot because we were doing the same thing with Hangout Millionaire.
Hangout Millionaire is a great app, don't get me wrong but it takes a lot longer with Hangout Millionaire and there's the monthly expense with Hangout Millionaire and this is a onetime fee. Those of you that are looking to try to identify keywords that you can rank for very very quickly with little to no work especially videos, this is a great tool. We did an interview with the product developer about 40 minutes roughly. You guys can see that right here.
Obviously there's a link there and also there's a coupon if you use the coupon code Bradley at checkout you get 50 bucks off. I don't know how long that coupon code will last it's up to Jeffery, how long he allows that to last. I encourage you when you're done with Hump Day Hangouts, if you have time, if you're interested at all in something like this. Just check out the webinar and pick it up while the discounts will last.
Hernan: We love this tool so much that's it not actually a discount but actually paying out of pocket for 50 bucks for you guys.
Bradley: I'm going to pay 50 bucks for each one of you.
Hernan: Have that in mind.
Bradley: All right Adam. Back to you.
Adam: Not much, I wanted to, we've been sending out some emails and we've mentioned project supremacy. We had a bunch of really cool reviews and people talking about it throughout the master mind, the master class. I've seen a bunch of threads about it. It's a pretty cool tool. I cannot remember whether it was you Hernan or Bradley were you able to talk about using it as far as the market goes? Which is one of the really cool aspects of this.
Bradley: Yeah unfortunately I don't have it. I was hoping to have time to install it on a test site, a demo site that I could show it today briefly but I didn't get time to do that. The only function that I've used within it so far is the local business markup, the structured data markup part which will add a [Jason LD 00:07:23] markup in the head of the site individually. We're just filling out fields, so that you don't have to do the JASON LD coding yourself. It scares a lot of people, I don't know why; it's not difficult to do. A lot of people just don't like to do that, they get nervous about it.
This makes it really easy because there's just literally text fields and you put in all your data. Name, address, phone number, description, the same as attributes anybody that knows anything about structure data markup. In the JASON LD, the same as attribute is very, very important and that's where we link to our IFTTT properties. Any social data hubs, Google social data hub partner sites, any semantic hub citations. You can use all of those same as attributes very, very powerful for local.
Anybody doing local SEO and trying to rank maps. All of this makes it really, really easy inside that plugin. Also what really cool about is, if you've got multi locations, if you've got a website, for example a local business that has multiple locations, then on each location page you can override the JASON LD markup and the header by injecting page specific structured data in that page.
That's really cool for those of you because that's been a challenge with people that are working on websites that have multiple locations. If you put a site wide script in the header of the site, then it would interfere with the location pages. Having the proper structured data on the location pages. This plugin kinds of makes it a lot easier. It solves that problem in almost an automated fashion. That's the only part of it that I've used. I know the plugin does a hell a lot more. Maybe Hernan could talk about but that's all I've used it for so far and I like it for that.
Hernan: That's the core; you could call that the core feature. They are showing a ton of results, just by people implementing those markups. Which we already know that they're powerful. The plugin as you are currently saying Bradley makes it easier to implement. What you could do also is you curate content and to interlink content from within the plugin. It has a really neat keyword research tool. Again it's a tool that you need to have in mind that it's a tool so it's based on criteria of the developer.
I think it allows you to, whether you are doing affiliate or if you're doing local, it will allow you to give you some, a good panorama of the entire landscape of that local search and whatnot. I think it's pretty cool and in fact we started with [inaudible 00:09:52] and playing with it a little bit and actually reaching out to the developers because people were starting raving about it on the master mind I think it was. I think that's a good plugin to check it out, I think it has 3 different licenses and it's really inexpensive for what it does. I would suggest that you pick it up.
Adam: That's all I got, you guys got anything else?
Bradley: I think that's it. If we got some questions, we'll go ahead and jump into those.
Adam: Let's do it.
Bradley: I'm going to take the screen and here we go. I do want to share 1 more thing though, because this is just a little bit of a tease. We started a subdivision of our main company and our main master mind group. It's called Mastery PR, it's an affiliate division that we're building out for Semantic Mastery anyways. We decided that we're going to take some of our master mind members that were interested in affiliate marketing and build affiliate businesses all together.
We're building a foundation, a scalable affiliate business, not some solo act sitting behind their computer in their underwear doing affiliate promotions. That's fine and dandy, will make you some money yes, but to build a real business that scalable business where you can work on your business instead of in your business, you need to build a foundation. Start thinking about creating processes and working procedures for all of that.
We were doing that Semantic Mastery anyways, for Mastery PR our affiliate division. We decided to go ahead and include those master mind members that were interested in wanting to build an affiliate business as well. Because we have heard that's come up several times. That there was people wanting to get more into the affiliate side of things.
Again we wanted to say, “Look, if we're going to develop this division out as kind of a separate company, right now it's under the Semantic Mastery umbrella but at some point it might end up being its own corporation. A serious affiliate business.” We decided to go ahead and bring in some mastermind members in, those that wanted to learn that. I can't tell you how exciting it is. This is inside the community that we have for that. This is about 3 week’s old guys and we have so much.
I'm just giving you a quick tease in here. We have so much activity in here it's ridiculous. If anybody is interested in learning how to build an affiliate business, I highly recommend that you jump in; it's a small group right now. I highly recommend that you join the mastermind and tell us that you want to be part of Mastery PR affiliate group because you want to learn how to build out an affiliate business. Because there is so much activity in here. I've never quite seen the excitement level of a small group like I have in this particular thing. Not that the mastermind isn’t awesome but like this is a very, very focused effort.
It’s about 30 people in here but about 20 of us are really active. I just want to kind of share that because I know that it’s something that I've got a lot of passion for right now. We've brought on [Zane Miller 00:12:58]. Anybody that knows Zane Miller, he’s a YouTube nerd, a YouTube expert. He likes being called a YouTube nerd by the way. He’s a partner with us in this. The 2 of us teamed up together well, Semantic Mastery and Zane Miller teamed up together to create this Mastery PR group. It’s really exciting.
Contextually Linking Keyword-Location Pages on a Silo Site
Well technically they are but those navigation links are given the same amount of weight as contextual links do. You would be better off doing that however I would never recommend you going in and manually linking between 75 pages because, you’ve got so much better things you could be doing with your time. Also a serp shaker, they have that next link or the next and the previous link. When you're building out a silo, just use that next and previous link setting.
If you're building out one silo at a time, then it would keep all the contextual links within that silo anyways. Honestly, I wouldn’t do anything manually. I would just do that when you're building shaker pages. Just set that up with that next and previous link setting. Hernan, they still have that in there right? I haven’t used SERP Shaker in a while.
Hernan: Yeah they do.
Bradley: Okay that’s all I would do. A contextual link is obviously going to be a better link than a navigation link, that always is. Just use the next and the previous and then select the anchor text that you want to use from within the shaker page. You can even spin that; you can create a short code with spun keywords as your anchors that are all related. Have that do that you have a variety between your internal linking, your internal links. Number 2 is I've got a branded tier 1 network around my hosted money site above. It is advisable, your sub share site, okay. Is it advisable? I wouldn’t do that but if you want it sure. Is it advisable o syndicate every keyword location page that I publish?
Not at all. [Crosstalk 00:15:36] indicates more generic silo category pages instead of each location page. First of all, you should be syndicating posts really. You could syndicate pages if you use a separate plugin. RSS includes pages, things like that but usually it’s for posts. Because it’s the RSS feed that does the syndication. Pages don’t go into the RSS feeds by default. You’d have to use a plugin that would make that happen. I typically don’t ever syndicate pages. I just syndicate posts. Number 2, I never recommend that you syndicate SERP Shaker pages or posts to a network. Because you'll get your network accounts terminated. You blast out 75 posts at once; chances are that Tumblr and WordPress are going to terminate your accounts. I don’t recommend that you do that.
Hernan: I once tried to do that with 500,000 Serp Shaker. 500,000 posts and sub shakers and it was over [inaudible 00:16:39]. We actually broke the host.
Bradley: We broke Tumblr, Tumblr shut down for about an hour.
Hernan: It was kind of crazy. Now you'll get a ton of timeouts and probably you get even your IFTTT network account shut down. Your IFTTT network shutdown because of this, so just have that in mind. If you want though, what you could do is to set your Serp Shaker as pages. Then you can have a blog, a normal blog. Then link from the blog, from the article itself to the silo heads to the categories. That will allow you to use the link inside the IFTTT network to power up your entire structure. I wouldn’t do it that way.
Bradley: Yeah not at all. I would never advise it. In fact I just don’t build networks around those types of sites anyways. Only because at any moment they can be slapped. Because of that, why go through all that trouble? I'm just telling you personally what I do. I use those sites to drive traffic, to identify places that I can rank for by building a more traditional site in which case I’ll go out and build a regular style website targeting the keywords that I know already will rank with little to no work. Because of the Serp Shaker site or the ATM site in my case I use the delete gadget in the ATM. Then I will build out a traditional site targeting those pages then use an IFTTT network for that. Just personally I don’t see the point because those types of sites can be de-indexed or slapped.
It doesn’t happen all the time but sometimes it happens and that’s a real pain if you put a lot of effort into it. That’s why I really don’t do any off page SEO work to those sites at all. That’s it; I just blast out more sites. If I find a site that’s doing well, instead of doing any additional work to it, I build several more sites just like that one. Targeting the same the keywords just on different domains. That I can end up blanketing for those terms. In that way, if one of them gets de-indexed then I've still got others. As far as if you're going to syndicate pages instead of posts, if you were going to do that Rob which I don’t recommend. Then I would just say, go with just the category pages or the silo pages and that’s it.
Thoughts in Using EMD on Today's SEO
Greg says, “Hi, I want to rank for local dentists. Lead gen and get dental SEO clients, dentists in Palm Springs is top keyword. My domain, I'm concerned that it is too much EMD to listening to many of the Mastery. Should I continue with this domain? Would you strongly urge me to dump it and restart with something like local dentists.com or springdentists.com?” Yeah, I always recommend going with more of a branding-type name Greg. EMD’s are not ideal anymore at all in my opinion. I think you're way better off going with a pseudo brand.
Even if you have a keyword in there like that looks like you're still saying, local dentists or spring dentists, that’s okay. That’s only a partial match so it’s not an exact match. That’s still way better than going after an EMD. I like to do something that I can brand, again a pseudo brand that you can call. Something that can be branded or act as a brand.
Because those tend to work better and have more longevity. Due to the EMD issues, it sounds I guess like the link from IFTTT networks would have to be no follow from one of your videos. Would that defeat the purpose and lose much of the link power? Now not necessarily Greg, I mean that’s the problem. If you start building links with the brand name, especially if it’s a lead gen site and you give it an exact match domain. You name it something generic like Palm Springs dentists which would be again your brand name, would also be your keyword, exact match keyword.
Then you're in trouble. Because have you tried to build brand links with exact name keyword anchors? If you try to build URL anchors, just naked anchors, it’s going to be exact match keyword anchors. That’s why I say it’s better to just give it a pseudo brand. Something that can be brandable. That way, when you're building brand links, you're not over optimizing when you're building URL links, naked links.
You're not over optimizing. Don’t worry about the whole no follow, follow thing guys. Honestly I do some strategic things with do follow links. I build links regardless of whether they're follow or no follow. It doesn’t matter to me anymore. Because a natural link profile is going to have both anyways. The domain is small, only 3 links aged 1 year but ranking page 7 for a few times. Well you’ve really got nothing to lose by switching domains.
If you're on page 7, and all you got is 3 links then you’ve got nothing to lose by switching domains right now. If you're ranked in page 1, then I would say you realize that either leave it or go ahead and switch domains and redirect the old to the new. You're probably going to see some dancing; probably you would see some dancing. In this case, since you're on page 7, what harm would it do to go ahead and switch now? I would go to something more branded. If you have the 3 links that are already pointed to that domain, just do a 301 redirect from that old domain to the new one. Once you get the site cloned over to the new domain.
Hernan: You can use the old domain as a switchbox as well since being EMD. I would follow Bradley’s advise it’s not too late right now to do the 301 and see what happens. Because it’s funny, sometimes you will have an EMD. If you're over optimizing the content, Google will not rank you. If you switch, the only thing you do is to switch the domain to something more branded. Make a 301 and replace the content. Migrate the entire content, clone the website and the new website will rank better. Just because it’s not so over optimized.
Injecting Text Within Breadcrumbs via Title Tag
Bradley: Yeah I agree. Scott is asking is the use of injecting texts with breadcrumbs be a title tag good? You mean, so like a link title is what you mean. Good or bad SEO practice at the moment. I don’t think it makes any difference Scott. I don’t have any hard data to say whether it does or not. That was something that I tested a while back, not with breadcrumbs specifically but with anchors. Just with regular contextual links. I saw absolutely no difference between links that had link titles and links that didn’t. I saw absolutely no difference. Now that test is probably 2 years old now. It may have changed but I honestly don’t think that there's any difference. I can’t imagine that making any difference with regular crumbs but I would say test. That would be my first option. Hernan, have you ever had any experience with that?
Hernan: Yeah I think it’s part of the actual optimization that you want to do inside like for internal links. I tend not to worry about that much on internal links because if you check for example the big brands like newspapers et cetera. If all of the sports link internally they will be mostly exact match or a sports section. Or check here for more sports news, those kinds of things. I think it would make sense but I would test it. Also check out what your competitors are doing Scott. How aggressive they are with their internal link building.
Bradley: Just test it Scott. I don’t think it’s a big deal either way. When I was doing a lot of PBN linking to my money sites. What I would do is go out to my PBN networks that I was loading links back to my money site within my money site. In particular I did it on one site; it was a plumbing site that I was ranking. I would go link all the links that linked with it to content within a specific silo from my PBNs. I would put a title tag on the link. It would be various LSI keywords. Different core keywords, then on the links that I would build from my PBN network to another silo within the same site.
I would link without putting the link titles in, which I never did before anyways. I just measured the results and I saw absolutely no ranking benefit from having the one with the title tags. Again personally I don’t think it makes a difference. That test is probably at least a year and a half old now. I don’t know it; I have to set up another test to see if it makes any difference now. I know you're talking about breadcrumbs. I can’t see whether that makes any difference either. Personally that’s just my assumption but I would test it just to be sure.
Hernan: It makes sense if you're syndicating YouTube videos because you won’t be actually spamming any web property. You won’t be actually spamming a money site. If you have your YouTube silo training nailed down and if you're syndicating videos with the description and with links like we’re doing on video powerhouse. We’re not actually linking to any money site. We’re keeping the link issues inside YouTube for a reason. You can be a bit more aggressive but I would second Bradley. Just send a ton full of links. This is important, send a handful of contextual links to your tier 1 networks. I would say, no more than a 100 per property, if you have 20, then those would be a 100 per property. Then you can go behind that with spam. With the kitchen sink and with a ton of links. I wouldn’t want to burn them, just to power them up. There's a fine line between that.
Bradley: I’ll second what Hernan said. If it’s YouTube strictly and you're not doing blog syndication networks then you can get away with a lot more spam stuff, at least for now. Can be cracked down tomorrow. At least for now, that’s still okay. You're talking about YouTube silo academy here so I'm assuming that’s what you're talking about.
What is the Most Effective Way of Using Expired Web 2.0s like Weebly and Tumblr?
In fact, I know some people that are doing a lot of just buying Tumblrs that are aged Tumblrs that have good metrics. Using those as kind of their own little private link networks and doing really, really well with those. There's still very powerful now. I know Tumblr is now user redirect. Contextual links within Tumblr posts are now redirects but they're still okay. They still have their SEO benefit. They’ve lost a little bit of it, there's no question. You can still hack a link in to the Tumblr headers. In the Tumblr description area, you just edit the HTML and you add links there. Those are do follow links without the redirect. You could still do a lot of really cool things with Tumblrs. Weeblies, I haven’t purchased any expired Weeblies so I don’t know about that. You can …
Hernan: They can become powerful too.
Bradley: Aren’t all Weeblies now no follow and no index? I guess it doesn’t matter whether they're indexed or not.
Hernan: I saw that Bradley. I saw that discussion. I've been performing some site operators for my own Weeblies. They are free accounts and they were indexed as well.
Bradley: [Inaudible 00:29:07]. New ones though, so I don’t know if an expired one, when you re-register it if that would constitute a new one or if that would be considered aged and grandfathered into the index.
Hernan: Well we’ll need to see. We’ll still have good results with no index do follow. They are do follow.
Bradley: You can use those for tier 1 properties if you want for supplemental tier 1 properties. Those are good places to use those. I wouldn’t use them as your branded network because chances are that the sub domain for whatever tumblr.com is going to be different. I like to get the brand name in there. You can use them for supplemental, those are great additional syndication points.
Best Method of Ranking Inner Pages in Google
Potential client has a site with a lot of anchor texts for a criminal defense attorney plus city to the homepage of a branded domain. It ranks well for criminal defense plus city. Now he wants to rank for another area of law.
If the site is already doing well for an attorney type keyword, I would use an internal page that I would target the other city on that domain. I would not create another website because you are starting from scratch. Especially in the attorney industry or the attorney niche if you have a domain that’s already ranking well for a criminal defense plus whatever city and you want to go rank in a second city or a different attorney term plus the same city then just use the same domain. Build an interpage, you’re much better off because then you’ll be piggybacking off the authority of that site already. Anybody else want to comment on that? Whoops! I closed it and I didn’t even read it.
Hernan: No, I was about to say the same. Since he’s an internal page [inaudible 00:31:27] so you will be because your website is already authoritative on the Google Ad and its relayed there, it’s on the niche. Just use an internal page and optimize that page and you can pretty much rank that internal page way, way faster than anything else.
Bradley: Yeah, and attorney are a pain in the ass or at least all the ones that I have attempted to work with have been so just keep that in mind. Plus it’s usually a dogfight to rank for an attorney keyword. To me it’s just not worth it. I guess if they are paying enough, it is.
Having Multiple Persona Accounts in One Youtube Channel
No, I’ll still stack as may damn networks as I want to on a YouTube channel, I’ve never seen a negative response, a negative effect from that yet. I used 2 tier networks; they tend to be a bit more powerful or a bit slower. They work a little bit slower to rank videos but the 2 tier networks like I said guys you can take YouTube network and put a tier 1 network around it and then create your 3 tier 2 networks and then you can stack multiple tier 2 networks if you want.
You can put multiple tier 1 networks on the same channel using the same trigger point, the same YouTube channel. You certainly can do that. You can then take multiple tier 2 networks full 2 tier networks and stack them. That’s what I typically do, I usually want to start off with a YouTube channel I will create the YouTube channel and then a full 2 tier networks, so there is the tier 1 and then there is the 3 tier 2 rings.
Once I start with that I’ll start testing key words with that channel and than if I need more power, I just stack a whole other tier 2 network on top, so that’s another tier 1 ring and three more tier 2 rings and then another one, and then another one. We’ve got some that are as much as … I think the most we have right now is 5 tier 2 rings, so that comes to be a total of …. Excuse me 5 full tier 2 networks so that’ll be 20 rings. 20 times 22 properties it’s like 440 syndication sites so it ends up being pretty powerful. You can stack it up way beyond that that’s just pretty much the extent of what I have done because usually by that point it’s strong enough you don’t need any more.
I have not seen a negative effect from as much rings attached to a YouTube channel as you want guys. Here is with the catch with that or the caveat. You need to make sure that you’re only syndicating in the description area of the video, the link. Not the video description. If you have a full video description in YouTube when you upload your video or live stream, or whatever you are not syndicating the description out across your networks. Just syndicate a link back to the video and a link back to the channel or a playlist or both. That’s it. Because what happens is at that point all you’re doing is you’re just publishing Google content all across the web YouTube, right. You are a publisher for Google and that’s why I have not seen any negative effective from that.
Where I have seen negative effect is when I would import the description as part of my recipe I would add the description tag or recipe. The description ingredients I mean into the recipe which would pull in the video description and then it looks spammy and you can get accounts terminated as well money sites de-indexed like if you are using syndication sites. I said money sites but like broadcasting sites. I have sites de-indexed that way and that kind of thing. I recommend you don’t do that, you just stick the YouTube embed, a link to the YouTube video, perhaps a playlist and the YouTube channel and that’s it. All links are going to Google properties.
Hernan: Right. We are doing with video powerhouse because that’s the way we tested that it works best so that’s exactly what you get on video powerhouse. You get an embed on a powerful website the syndication network but you also get a link back to the YouTube video and to the playlist and that’s it.
Bradley: Or the channel. Playlist and channel.
Bradley: We’ve got another meme, sweet.
Hernan: Let’s talk.
Bradley: Wayne has got some competition it looks like.
Hernan: It looks like it’s his profile picture, that’s interesting.
How to Trigger Tier 2 Blogs for a Youtube Network?
Bradley: Just tag Jomina on it please. This has been answered so many times Jomina, I’m not being … I’m not trying to be crappy with you at all trust me. We’re just going to drop the link where you can go see a full walk through, full explanation like if you watch the explanation in the video or the link that he’s going to drop and you don’t get it after that then ask again, but honestly if you can’t get it by then there is an issue. It’s going to be the blogger Tumblr and WordPress RSS feeds from your tier 1 network that are going to feed your tier 2 networks. Tier 2A is fed by the blogger RSS feed from tier 1, tier 2B is fed from the Tumblr RSS feed from tier 1, tier 2C is fed from the WordPress RSS feed from tier 1. It’s that simple.
Again, when you watch the video that we went over this in great detail because this question comes up so many times and I got tired of answering it so do see the help file that Adam is going to drop. Also do I use tier two blog RSS in the recipe to trigger the rest of the tier 2 properties or I continue using tier 1? No because then it wouldn’t be a tier 2 network, it would be a tier 1 network. When you take your blogger RSS feed from tier 1 to feed your tier 2A network it’s going to … Actually I’m sorry. The tier 1 RSS feed is going to be what triggers all of the rest of the sites within that network in tier 2. Again, that’s all covered in the help file. Am I thinking too much in this, I can’t help it? Yeah, probably. Again, just follow the training and watch the help file it will make more sense.
Bradley: Yeah, good answer. Good answer. César is in our ROYS right?
Chris: Yes he is.
Bradley: Okay, Cesar there you go, follow the ROYS training. Just use the ROYS training for it. That’s a good point. Make sure your on-page is tight, structure data and some citations and then just doing the ROYS. We took in the case study, the local case study in the ROYS academy I took that from number 27 in maps to number one in maps doing nothing other than ROYS stuff and it’s still number one maps today. I would say that’s definitely the best option.
Checking Twitter Account in Majestic
Brian says how do you check a Twitter account majestic? Brian you copy the URL from the Twitter account, you go to Majestic you paste in and you click search or whatever analyze. It’s going to be the URL. Let me open up a fresh instance and I’ll show you.
Hernan: Yeah you must be looking at the whole domain or something.
Bradley: You can’t do that. You want to look at the URL. You don’t look at the sub domain or the root domain you look at the URL. Let’s just go take a look at say twitter.com/semanticmastery I don’t know how this is but we’re going to go ahead and walk through it anyway. Let’s copy that, we’re going to go right here enter domain URL or search phrase we are going to paste it in, we are going to click search. Done. That’s it. It’s done. That’s how you search it. URL, see that from the drop down you don’t go to root, you don’t go to sub domain you can go to URL or path if you want but just look at the URL that’s it. There you go. Next question.
Reindexing the Homepage of a DeIndexed Site
Ryan, hey Bradley the average site was ranking on page one until your stop dated and set my site to no index, how does your stop date and set it no index? It sounds like quite an issue that yours would have caused if that were the case Ryan. I would be pissed. If that’s the case, everybody’s site would be set to no index right? Seriously, if your stop dated and your site goes to set to no index your stop date wouldn’t that be every single that yours was installed on would also set to no index? You get what I’m saying? How could it do … Honestly Ryan I don’t know how it could do that to just your site, unless it did it to everybody’s site and if that’s the case yours should be out of business. Law class action, lawsuits and everything else. I don’t know what this specific situation is Ryan. I’m not calling you a liar I’m just saying I don’t know how that was possible without it having being done to everybody.
Hernan: Hey Ryan are you blocking Robots? There is a tiny box on the settings in WordPress that can literary fuck you up. Sorry guys, but if you do not untick that box that’s can prevent bots from whatever, whatever index in the site, if you do not untick that you will be in trouble so check it out or double check it like triple check it for real.
Bradley: Assuming that you’re correct and I’m going to take you at your word so you said that somehow it no indexed your site. You says I fixed the problem but it was too late and the site got de-indexed. Since then I’ve got every page re-indexed but the homepage will not re-index. I’ve done some ROYS Twitter SEO methods, submitted the homepage to search console, published blog posts linking them to that page and every post or page I submit gets indexed instantly but no indexing homepage. It’s probably just a fluke Ryan, it will get indexed.
If the rest of the site is indexed the pages, the posts and everything else and every time you publish a site it gets indexed and the homepage just doesn’t have an index. First of all, I would just double check the code of the site make sure there is no reason why that one particular page isn’t being no indexed. For example, if you go to the homepage in the WordPress pages dashboard and go check the yours settings specifically settings for that page. Make sure in the advanced settings that it’s not set to no index for that specific page. Just double check that I’m assuming you probably have but I just have to say that for everyone else listening. If that’s not the case then it’s just literary not the homepage isn’t being indexed but everything else is.
It’s probably just an anomaly that will get corrected over time. I know that sucks, that’s probably not, what you want to hear. I would wait and just wait or contact Google. I would hate to do that because you open yourself up to potentially a world of trouble but that’s something they do have. You can actually get somebody on the phone from Google now. I’ve only done it a couple of times and I was scared to death each time I did it but you can certainly ask somebody to help and say what’s the problem, why is this homepage not being indexed, but I would first check the code on everything, make sure you don’t have any no index setting somewhere for that specific page. That’s what I would do.
This site is actually a three of another site that was ranking more on page 1 as of a month ago, directed for branding purposes. I’m considering undoing the 301s if the site doesn’t re-index soon. What do you think? Thanks? I don’t know. Like I said I think it’s probably just a fluke that will get auto updated but the thing is if you want to do the 301 and then you end up doing it again later that’s a whole lot of activity bouncing back and forth and that could end up causing some serious ranking issues.
Is it Recommended to use the Root Domain Without the “www”?
Greg says, hey Bradley if I ask a second question or if I can I am not [inaudible 00:43:43] you answer my first question with a certain yep dump that domain and restart.” When setting up root/subdomain sites do you use the root domain with the WWW same for subdomain. Use them without no Greg you don’t use www.subdomain.domain.com that would be ugly, long and … No that would be the double subdomain. Don’t do that. If I am using a root domain guys I always use the www. Version of it now. I don’t use just the root domain anymore if I’m, doing sub domain it’s just subdomain.domaincom. You don’t use www.subdomain.domaincom that would be … That’s a mouthful just saying.
Hernan: In fact, you can use whatever. The www. Is socially accepted but you can use 1.yourdomain.com and you can trigger one and then do all sorts of nasty stuff with supplements.
Bradley: Nasty stuff?
Hernan: That’s why you want to use the dub dub version so that you can protect the root.
Is it Needed to Manually Place a Branded Link to My Site in Every Blog Post to Ensure Linking?
You’ll get the full post syndicated which will have the contextual links pointing to the money pages on your site because you build that link into the content body of the post before its syndicated. That link will have been present across all of its syndication points as well. For the sites that don’t post the full post, you are still getting a link back to that post itself which is pushing juice to that post which has an internal link from within the body of the post up to the pages you are trying to rank. You are still funneling juice to the post, which then funnels juice to your pagers via the contextual links in the body of the post.
Part of the reason we use IFTTT well one of the many reasons that we use the IFTT networks is because it automates a lot of your link building by just publishing content to your blog provided that you are using your blog post as your link building methods or vehicle if that makes sense. Create about search property of the content is posted. Some of them … If you’ve got a naked URL and you content body then if you are position the full content body to Facebook or Google+ that marked URL will turn into an actual clickable link too, but if you do an anchor text kink it will not. Just keep that in mind.
Also for the longer blog posters the short automatically shortened or a bridge the post and then include a read more link back to the blog. No, James it depends you have, if you are using a plug-in that will allow the full text post and the RSS feed then no it won’t shorten it. It will post the full post. Play with it; you will see what I setup. Even if all you did, was setup a blogger recipe or a tumbler recipes and just play with a couple of test posts using a test account you will see what I mean. Just play with a couple of text posts using a text account you will see what I mean. Play with a couple of different options, play with how you’re adding your contextual link within the body of your post. Use an anchor text link, use naked links to see how it looks and how it acts on the syndication property. Again that’s something you could do right way. It’s just setup a text Tumbler account for example and a new IFTTT account connect Tumblr to it and then setup an RSS recipe using your money side or a test WordPress site whatever you want and just do a few test posts and watch what happens with the syndication. In that way you get a feel of how it works. You can make better decisions when you are creating your content.
Problems with Using Customers Business Maps Listings with Branded IFTTT Networks
Dan says, is there a problem with using custom business maps listing in conjunction with the account setup in the branded IFTTT networks? I already had a business ranking with business owner and map page and I don’t want to have to start all over if not necessary. Dan then just swop it out. Dan just use … Look if you already a maps listing, a Google local page that’s already branded it’s for business and you order an IFTTT network or build it yourself whatever you can attach that Google+ local page to the network. It’s via buffer, you have to do it via buffer but you just connect that to where your syndicated post from your blog or your money site gets syndicated to the local page instead of to the business page or you can do both.
If you want to do both you just have to have a second buffer account and a second IFTTT account to make it work. You can have a business a Google+ business page guys that is a brand page not a local page. A local page is an address, a physical address and you settle some differences there. The local page does not have a links sections where you can add additional links. The local page contains a page; the local page is what is connected via the backend via the back end of Google too to the maps position. By the way, if you look at the free pack guys now it’s not your Google+ local page that is listed there anymore. It used to be this is to be it’s not the case anymore but somehow on the backend in the magic of Google they are connected. My point is the pages that we generally create and what we show in the training is a brand page.
A brand page does not have a map. It does not have a physical location. It does have a link section where you can tie all your properties together. You can syndicate your content to the brand page. You can also syndicate your content to the local page. If you want to take the brand page out of the equation and put the local page into the equation, you can certainly can. All you need to do is login to IFTTT account make sure that you are logged into the Google account where the local page is in the same browser and then click the reauthorize button inside of IFTTT. Excuse me that’s going to be the buffer anyway. You got to do that in the buffer. Be logged in the buffer in your browser in the same browser that you are logged into account with your local page.
Then you are going to say reconnect channel or reconnect page and it will reauthorize with your local page instead of your business page or your brand page, excuse me. Then your IFTTT account is going to syndicate to that buffer account anyway. You don’t have to make any changes there it is just going to be posting now to the local pages instead of your brand page. If you want to do both just set up a second IFTTT Account, set up a second buffer account and connect the buffer account to the other Google Plus page that you have. Now you can be syndicating content to both pages. It doesn’t hurt you to have a brand page and a local guys, it does not hurt you to do that.
If you had to choose between one or the other and you have got a local page I always recommend connecting your local page and syndicating content to that. Why? Because you’ll have constant or regular activity through your blog posting updating that local page. Go take a look at other local businesses, Google Plus pages guys and tell me if they have got regular updates or contents updates on the pages. 98% of them do not. You having regular key word optimize posts being syndicated to your local page is going to give you that edge. It is going to be fresh content that is relevant, that’s topically relevant in its activity and Google is going to reward you for that.
Good Way to Fake GMB Listings
Okay, we are almost out of time. We’ve got a lot of questions today. Mike Simmons says, it looks like you have to start asking questions early like a couple of days before. Yeah Mike that’s why we post this page like a week ahead of time. What is a good way to fake a Google My Business Map Listings? I know the kind of loaded questions. Now, not necessarily Mike. Guys, I have said this 1,000 times, I will say it again. I used a post office. Go get a P O Box and ask to use the street address option. It doesn’t cost anything extra. You fill out one additional form. It doesn’t cost anything extra. You fill out one additional form. Sometimes you have to tell the manager, “Look, I want to use the street address option.”
Then they will let you use the street address of the post office and you get a box number. That works, okay it works. It is the most inexpensive way to do it and it is just flat out works. I down know how long it is going to last guys but it has been that way for a couple of years. I don’t see why it wouldn’t work. I mean some businesses are service based businesses where customers don’t show up at the location anyways. The business goes to the customer. What difference does it make?
Adam: Yeah, and it is fast. I did this two weeks ago. It took me 10 minutes.
Bradley: There we go. It is the most inexpensive way to get a physical address. You can go to UPS stores and all that shit which I don’t recommend anyways and you can pay $30 a month to rent a mail box. Or you can go pay $60 or $100 a year and get them from the post office.
What is the Best Way to Link Back to the Money Site in a Press Release?
Yes, you can link to a Google Plus profile absolutely or Facebook page anything like that. He says, he’s worried about linking to an inter page. No, because Google understands press releases. It actually is very natural to have press release links to your profile, in your link profile. If you are using brand terms even if you are linking to an inner page guys you can still link with your brand name. You don’t have to link with a key word or link with a naked URL. It is perfectly natural to have 300 press release sites linking to you. Does that make sense? Alright cool, there weren’t a lot of questions. It was a lot of Adam’s chatter.
Adam: Real quick, Mike Simmons if you are on today. I’m curious. I don’t think I have seen you on here before. I’m just curious how you found us. It is always interesting to seeing where people come across us anyways.
Well, you can but if you don’t have a separate physical address then that will be invalidated structured data. Like that cut, it won’t validate. Now correct me if I’m wrong if you try to use local business structure data markup but you omit the street address and just put in a cities state zip and the other details. I’m pretty sure it won’t validate because it is going to say it has got a missing element. I’m I correct at that? Have we tested that? I’m pretty sure it is going to give you an error in the structure data testing tool.
Hernan: Yeah, only if you double check but I’m, pretty sure that will be the case as well.
Bradley: Yeah, because with structured data you have to have all the required elements for it to be validated or else it will give an error. You can test it though Earl but honestly like I don’t like the spam structure data. I just don’t do it. If I have a physical location in that target city then I’ll put the address but if I don’t I’ll just omit that Jason LD markup for that all together and just go with organic. Okay, we are almost done. Thanks for tips regarding my, okay cool. No problem Bob. That’s what we are here for. God a lot of people are interested in the affiliate group. Guys you got to be part of the mastermind. That’s the prerequisite.
If you want to join, I’ll love to have you guys come join. Like the members that are taking part of that are going to, we are going to build serous affiliate business guys. We are doing it together. We are laying the foundation right now and we are talking about building a real business not where it’s just somebody on their own doing affiliate promotions. There is nothing wrong with that but you can never scale if you are doing it as a solo act. We are talking about building right from the beginning with the team mindset so you can start to work on your business instead of in your business.
Adam: Which is also a good point? This is how we do stuff with video powerhouse. We get a lot of people asking us. What’s the drip schedule on video powerhouse? There is not drip schedule. Go ahead.
Bradley: Yeah, you get nuts with embeds guys. I always try to do the bare minimum to get something to rank. Instead of me throwing out like 10,000 embeds all at once; I’ll do like 1,000 embeds at a time over the course of a few weeks. Do a 1,000 and then another 1,000 and then another 1,000 until it ranks because that way I’m not using all 10,000 if I don’t have to. If I can get it to rank with 4,000 embeds then I still got 6,000 embed properties that are in reserve in case the video starts to slip again. Does that make sense? I don’t throw it all at once. I try to do it in stages, in rank with the bare minimum. Hernan’s memeing now too. Guilt, guilt, guilt Sandy.
Alright guys we have got to wrap it up. We will see you guys next week. Unless you join the masterminds and then you join master EPR because we are meeting almost daily. Zane is awesome because he comes up with this awesome like internet market type titles and names and stuff all the time. Just like that. I always have to force that kind of crap but it’s called the bullpen. The affiliate bullpen or the Master ERP bullpen because every single day we are meeting, we have got like open office hours where we are available to hash out details on projects that are like affiliate promotions and campaigns that we are working on. He calls it the bullpen. Go ahead Marco.
Marco: They are meeting right now in the affiliate’s bullpen.
Bradley: Yeah, I know they have been meeting since 3 o’clock. That was two hours ago.
Marco: Jesus, that’s awesome.
Bradley: Alright guys we will see you all next week. Thanks for being here. Thanks everyone. See you guys.
Adam: All right. Hello everybody and welcome back to Hump Day Hangouts. It is Episode 55 after a brief one week quick vacation, if you will, but we're back with the full crew and ready to roll. How is it going Chris?
Chris: Hey, how are you doing?
Adam: Hernan, how is it going?
Hernan: Hey everyone, it's really good to be here.
Adam: Marco, what's up?
Marco: Hey guys, what's up?
Adam: Bradley, how is it going man?
Bradley: Good man. Good. Glad to be back.
Adam: Cool. We're going to roll with a little bit longer Hump Day Hangout for you guys today. Hopefully, you saw the email earlier. Before we hop in to it, we got a few announcements to go through. The big one, hopefully you saw the email went out about an hour ago. We want to give you a heads up before the Hump Day Hangouts of the Semantic Mastery, Black Friday sale. That's going to be available through Monday. After I get done with the announcements here, I'm going to pop that link into the event page, so you could check that out. We got some pretty cool specials going right now, so you …
Bradley: Just to be clear, that starts today. We're actually starting a couple of days early so that we can run through Monday. Is that correct?
Adam: Yeah because I told Bradley I didn't want to be putting coupons in on Thanksgiving Day. I'm going to be eating turkey and having fun. We're starting it a little early. As soon as we paste a link in there, you can check it out if you want or wait until after Hump Day Hangout, go check it out. A lot of the courses are discounted, we've got the network sales going on. If you've been thinking about yourself an IFTTT network now is the time. Get 20 % off on networks, I'm not sure if we've offered any discount on the link building.
Bradley: This will be the first time yeah.
Adam: This is the first time for the 20 % discount on the link building packages which is pretty sweet. We've got that and then of course we've been talking about Costa Rica. We've opened up and gotten some feedback. We're going to have a live event in Costa Rica in February 2016. There's so much to talk about, it's hard to get started. I'm going to drop that link in there. I'm going to let everyone talk about it because there's a lot going on here. I don't want to just read the sales page to you or tell you everything that's going to happen. This is live training. It's in person, it's three days, it's an all inclusive resort.
We're covering everything from bringing in premium customers with funnels, local SEO's. We've got guest speakers, I saw that picture. We've got live Q&A with ourselves with the guest speakers. We've got a brand new course coming out which is, to use a little bit of a cliché, it’s going to be a game changer. This is going to be something big for 2016. I'm going to grab those links. If you guys want to add onto that, by all means. I'm just scratching the surface here.
Hernan: Sorry to interrupt but the main idea is that you get one on one time with us. Not only for the teaching itself which is going to be great but also for the networking side of it. I think that's also going to be big. We are spending a lot of time to actually do the networking side of things and the network side of things. Besides the learning the tips and tricks and the groundbreaking technology that Marco and his math scientists are developing. We also want to really interact with you guys and discuss business ideas and what not. That's something big.
1:45 Announcement: YouTube Silo Academy Launching. Learn how to silo your channel via playlists so that you can have even more ranking power for your videos. Academy is here: http://youtube.silo.academy
YouTube Video Reference Guide
6:30 Announcement: Semantic Mastery YouTube Video Reference Guide available on Kindle. Free through 2/22/2015. Includes discount code for YouTube Silo Academy. Leave us a review if you like it! You can find it here: http://www.amazon.com/dp/B00TPZN3OQ
11:50 Let say that I search for ‘orthodontist, Orlando, FL' is then “orthodontist” while location is set to Orlando. The results vary greatly between those 2 searches. However, Google returns local results on both occasions. I've done some adwords testing in various niches and realized that there's a lot more searches for KW only than KW City or City KW. It seems that the algo is different for those 2 queries since I see different results. I have the “keyword + city” algo figured out. But I'm having trouble figuring out the KW only algo. I think that we really should since it's more important and more consumers search that way (based on my Adwords impressions). What do you guys think?
16:45 Is there any metadata for videos you think is useless and vice versa any metadata you think helps you rock out with your sock out (i.e. rank better). With your rss syndication plugin how does the “use a custom url” work? Do I just enter a url without the http:// and is that the url I enter in my IFTTT recipe for the rss feed?