In episode 301 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how many videos are needed for a Youtube Silo to be effective.
The exact question was:
When building Youtube Silos how many videos should be in the silo to be impactful, to move the needle. I know it depends on competition, but what should you start with? 5, 7, 50? And should we focus on building more in the silo or more silos, and if more silos, how many in the silo? Thanks in advance.
In episode 218 of our weekly Hump Day Hangouts, one viewer asked about the ideal number of videos one should include in a YouTube playlist for ranking purposes.
The exact question was:
I'm going through YouTube Silo Academy (it's fantastic info!) and have a question about the size of playlists – if I create a playlist with, say, 20+ videos, is it going to be harder to rank? What's the ideal size?
In episode 211 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to select a specific video from a YouTube playlist to play first when you include the playlist embed code in a money site post.
The exact question was:
Bradley: I listened to https://www.youtube.com/watch?v=YX939rAgRkU – Embed playlist at each relevant post on Money site! I followed your video, however, I really don't see how you can choose the video in the playlist that would start the playlist on. In other words, I see how to use the playlist embed code, but I don't see how to select a given video in the playlist so that when you embed the playlist code on your moneysite post, the playlist will start with the video you want that is targeting a particular keyword with that video.
Adam: [Music 00:00:08] All right. Doesn't work since there's not video, but hey everybody. Welcome to Hump Day Hangouts. Today is the 23rd of January 2019 and this is episode 220. Rolling strong through 2019 with Semantic Mastery. We got the whole crew here today. Going to go down the line and say hello and get caught up and then we've got some really cool announcements, some good stuff going on over the next few days and into next week, so we'll cover that and then we will dive into the questions. It looks like we got some good ones this week.
Start on my left here. Chris, how are you doing, man? We had video for you. What happened with you?
Chris: Doing good. What do you mean, what happened?
Adam: I don't see video anymore. Did you get [crosstalk 00:00:48]
Chris: Yeah, I got shy.
Adam: Okay. Okay.
Chris: We are going good here. Lots of snow in Austria. If you love snow, it's perfect.
Adam: Nice. Well, I'm looking forward to seeing it in the summer. We'll see how it looks then.
Chris: Yeah, no snow then. [crosstalk 00:01:06]
Adam: Excuse me. Hernan, how are you doing, man?
Hernan: Doing great, man. Excited for what's coming. Excited to be with you in FHL 2019. We're going to be hanging out there, so if you guys happen to be around, just drop us a message and we'll figure it out. I guess we can grab a beer or something, but I'm pretty excited, pretty excited for what's coming, lots of good stuff coming up for Semantic Mastery.
Adam: Yeah, definitely Hernan. Good point. If anybody watching, any subscribers or YouTube watcher, if you're in the Nashville area, just because you're there or if you're going to be at Funnel Hacking Live, give us a shout, either on the event pages or contact us and let us know and we'll try to meet up and say hello, grab some coffee or beer like Hernan said. Awesome. Marco, how are you doing?
Marco: What's up, man? Busy. We got the new MGYB.co store coming up. That's being worked on as we speak. We've got new products that are waiting to be added. We've got … I can't say what else we got coming. Sorry. We got some good shit coming, man. I mean, I'm really excited about all the stuff that we're going to be putting out to help people make money. [crosstalk 00:02:19]
Adam: Go ahead.
Marco: Rather than just keep talking, just go ahead. [crosstalk 00:02:25]
Adam: I got one because we already talked about it, I think it was last week or the week before and I know Dan was asking us about it, but one of the first things we're really trying to push out quickly so we can get people help with this is to do a VA matching service where we're able to connect you with two VAs who have gone through the screening process. They already have salary expectations and again, they've gone through a multipoint process and it's people we would normally hire internally for either our sales or MGYB, but then we're going to do a matching service through MGYB, so if that's something you're interested in, by all means, let us know on the page. It's good to see it and make sure that's what you want and if there's anything else that you think would be interesting with that, by all means, let us know. It's a service and development.
Bradley, how about yourself? How are you doing?
Bradley: I'm peachy. I'm glad to be here. [crosstalk 00:03:16] We've got a webinar that we're hosting, well, we've got the MasterMind webinar tomorrow and I promised that I was going to do some training on YouTube Ads for local video or excuse me, it's Google Ads for YouTube or for video, but specifically for how to use Google Ads to rank a local video in Google Search and also provide relevant and geo-targeted traffic, which is what helps it to rank in Google Search, as well as a branding campaign, how to set up a branding campaign and re-marketing.
I'm actually, I don't know if you've got the link ready or not, Adam, but we're opening that up for people because we've talked about it in bits and pieces on the Hump Day Hangouts for the last several years. People have asked about how to do it and I've explained it via voice and conceptually, but never on a step by step actual training and so I spent the entire day today, well, most of the day, anyway, recording, or setting up the slides, the presentation for tomorrow and I want to open that up for anybody that wants to attend. You have to pay for it because it's going to be a full two, sometimes, Master Mind webinars go even three hours. I'm going to try and get everything done in two, but it starts at 3:30 PM tomorrow and we're going to open that up for people to come that want to learn how I'm using Google Ads specifically for ranking videos in Google Search as well as for branding campaigns. It's incredibly powerful and it works crazy good, guys.
I just did another video for my local video production company. I've been doing wholesale SEO services for their videos, so they go out and create videos for local businesses, but then they wholesale SEO services to me, which I provide ranking services for those videos and then they sell, mark that up for their customers. They actually make 150% more than what I make on it. In other words, I make $100 a month per keyword per video. They make $250, but a long story short is, I just did another video for them about two weeks ago and I did the normal SEO stuff, syndication networks and things like that and it got to page two, but it was stuck on page two for over two weeks. For whatever reason, I hadn't set up the YouTube Ad, the Google Ad for the right of way. I think I got sidetracked after uploading the video and all that to the channel and I never ended up setting up that ad.
Well, I had a calendar reminder to go take a look at that video and where it ranked to see the performance of it, to see if it had ranked on page one yet since it had been two weeks since I uploaded it and like I said, it was stuck on page two. On, I think, Thursday last week, I set up a Google Ad for it with $1 a day, so $30 per month and I started driving relevant traffic to it. With very geo-targeted traffic from what's called an in the market audience, which is incredibly powerful because that's a bucket of people that Google has determined are in the market for a specific service. In this case, it was for auto repair services and I set that up on Thursday and low and behold yesterday, I went and looked at it again and boom. We're on page one.
Again, guys, the ranking local videos with YouTube Ads is incredibly powerful. It's super inexpensive to do. It's really easy to set up once you learn the process and it works really well. Not only that, for just ranking the videos, guys, but you can actually produce relevant traffic for the client or for your client this way and it works. You can get real leads from YouTube. I'm going to go in very in depth tomorrow. I'm going to try and get it done in two hours, but it will likely go over that and if anybody wants to attend, it's only 50 bucks, guys, so I would highly encourage you. If you're in the Master Mind, you don't have to pay for it. You're going to get it anyways, but if you're not in the MasterMind, you can attend it for 50 bucks and I would encourage you to do so because it's really, really powerful.
Oh, by the way, the same method that we're going to be talking about tomorrow can also be used for other things like jump-starting traffic into assets, whatever assets you have, website, GMB, anything you want, but we're not going to really be covering that in depth tomorrow, but you can take the same techniques and apply them for that purpose. Again, I would encourage you guys to be there tomorrow.
Adam: Are you saying if you were doing lead gen and you were using GMBs as a, maybe this would be a way to drive cheap, targeted traffic?
Bradley: Amen. Get them to rank.
Adam: Yeah, guys. Join us. It's going to be a good webinar and I know Bradley has even got some more stuff beyond that, but that should pique anyone's interest and the rest of it is just going to be more icing on that fucking awesome cake. Sorry, freaking cake. Real quick too, speaking of webinars, wanted to say, we had Katherine Jones on earlier this week. That was an awesome webinar. Man, she designs some awesome webinars, webinars, funnels, but more so than just designing. She can teach people how to do it. If you didn't watch it live, if you haven't the reply, carve a little bit of time out. If you're into funnels, if your clients are using funnels or if they're not and you want to offer this as a service or even get started using this, this is another great way to provide a lot of value to yourself or to clients or both and see a big ROI on that, so go check out that webinar. That really kicked butt. It was an awesome one, thanks to Katherine for doing that.
Then, coming up next week, Marco, I think there's a deadline coming up on something, right, with the charity? Do you want to tell people about that?
Marco: Yeah, sure. I mean, we're going until the end of the month and as we mentioned last week, the Rotary Club of Snoqualmie Valley, Washington has agreed to match dollar for dollar any donation over $50, so $50 or more. You donate 50 bucks, it becomes $100. You donate $250, it becomes $500 and so on. Now, if you donate $500, you get two hours with me. I've said this before. Now, it's half. If you donate, now, it would be $2500 or more, right? It gets matched. Then, you get a full business, full local. You choose, we go in, local, whatever you want to kill and I'll help you kill it. Those are the offers. I would suggest that you take it. I mean, two hours with me is 2400 bucks. $100 more gets you a local business.
Now, think about it. It's great. Thanks to the Rotary Club for coming in and agreeing to match dollar for dollar, which is just fabulous, man. Oh, I will be posting the donation page and we actually have a gallery now that we just put up of a bunch of images from last year so you can see the community, the kids, kind of what's going on. Don't expect the pictures here. We haven't had time to go in and say what each one is. Go in, look at the images. It's great stuff. You can see all of the stuff we're doing and some of the things that we have to deal with, man, which is, some of it is horrible. At any case, I'm posting it. Guys, it's a worthwhile cause. Donate.
Adam: Yeah, thank you again to everyone who has done that. Really do appreciate it. Real quick, before we dive into all the great questions we've got today, just wanted to say, if you're watching us for the first time, thanks for watching. If you're catching the reply and you're on YouTube, you can hit the subscribe button, stay up to date with the Hump Day Hangouts, as well as all of the other videos we put out. You can always come to join us live and semanicmastery.com/HDquestions. That's also where you can go to ask stuff early. If you've got a question on your head, boom, just go there. You can ask it. You can catch the reply later or come join us live like we do every Wednesday at 4 PM Eastern and then where you want to get started with Semantic Mastery is a pretty common question. Start with the battle plan, right? It's a way to get a repeatable process for your SEO, for digital marketing. We got most of the answers you're going to need in there as far as how to rank a news' site, what to do with an aged site, how can you use press releases, tons of stuff in there, so just start that, battleplan.semanticmastery.com.
All right. Once you've done that, if you're ready to take things up a few notches, you want to have a peer group, you want to be part of the Master Mind and you want to give digital agency and build up that local digital agency presence and grow, scale and make more money, come join us. Join us at mastermind.semanticmastery.com
Adam: Also, quick shout out to Chris [Greenhow 00:12:41]. Thanks for putting the playlist on the page. If anybody wants to bookmark, that's a great way to stay up to date, but Bradley's going to show you too.
Bradley: Yeah. If you ever need to navigate to it, just go to youtube.com/semanticmastery. Right there, that little, whatever, that magnifying glass icon, guys, you guys are all aware, that means search. That's the channel search feature. If you click into there and then just type in, “Episode,” what did he say, “211 to 219,” so I'm just going to say, “Episode 211,” and I'm going to hit enter, and it comes right up. It's the very first one. If I want to check for 212, guess what? Very first one. They are indeed still on the channel. Again, guys, use the channel search. If you can't find it through YouTube search, but if you wanted to, you could just do, “Hump Day Hangouts Episode 211,” and that's just standard YouTube search, guys and boom. It's right up there.
How Do You Fix Some Formatting Issues When Republishing Content From RSS To Blogger Via IFTTT?
Yeah, if you're using a special page builder type of WordPress theme or plugin, it may not be coded correctly to where it will syndicate the RSS correctly. Again, it could just be the bloggers block doesn't like the DIV tags that it's inserting and things like that. I don't know how to help you with that one. I know that I've had some funky syndication issues when I've used Thrive themes page builders and stuff for the blog posts, so I typically would switch back to using the native WordPress post function or feature, if that makes sense, specifically for that reason.
Now, I know that might not be the answer you wanted to hear, Paul, and maybe one of my partners can provide some insight or some alternatives, but typically, like I said, I've used page builders before for building pages, but when it came to posts, I would experience similar issues that you're talking about here where it would cause funky, like either not syndication or it would show some of the funky code that the page builders built the page or the posts with.
In other words, it would syndicate the posts, but you would see tags and different kind of code snip its and such on the page and so again, I learned that if I'm going to be syndicating posts, that I'm going to syndicate using the native WordPress editor instead of a page builder, okay? Again, that was my workaround for it. That may not be suitable for what you're trying to do, in which case, I would say unless one of my partners has an alternative, you may want to create a blog on a subdomain and use just the standard WordPress blog function. Guys, do you have any advice for him?
Hernan: Yeah, I totally agree with what you're saying in terms of creating a subdomain. Sometimes, if you use a custom coded template that looks really good and you want to keep it as it is, that's fine, but there is always going to be downsides to everything. In this case, it's blogger and then maybe some of the templates will break Tumbler or WordPress or whatever and that's completely normal, so the best way or the most, I would say, ubiquitous way of doing this would be to just install a 2011 or 2012 type of theme within a subdomain and going from there. That would be the most compatible way of doing this.
Marco: No, I agree totally. I don't have a solution for this. Guys, again, I'm moving away from TLDs, amen. I'm not messing with it. My clients, I'm not messing with it and you better pay me a whole lot more money than you're paying me if you want me to mess with a TLD. I'm in TMB. If you like it, fine. If you don't, then POFU.
Bradley: I agree with that. I'm not building a WordPress website unless a client demands it, at which case, I'm charging the premium for that shit now because I don't want to mess with WordPress anymore, at least if I don't have to, right? GMB is where it's at. I love the GMB websites because they're so easy to set up. Just add text and links and that's about it, and it works, but Paul, again, I would recommend, if it's okay to just run the blog from your main site, but don't use your page builder, either theme or pplugin but just use the standard WordPress, like again, I don't exactly know whether you're using a theme so that you may not have control over that or if it's a ppluginor what. My experience has been with Thrive themes, for example. Thrive themes, they have ppluginsthat will allow you to use their the native WordPress page creator or post editor, you know what I'm saying, or you can actually use their page builder where you can drag and drop elements and that kind of stuff.
In that case, the pages on the site are built with the page builder, but the posts on the site are published using the standard or native WordPress post function. That was the solution. Now, there's obviously going to be styling differences between your pages and posts if that's the case. If you're okay with that, just do that. If you're not okay with that or if it's for a client and they don't want their posts to not be styled like the rest of their website, then I would recommend that you create a blog on either a sub domain or on a sub directory of your main domain that you would do what Hernan mentioned, which just be to install WordPress specifically just for the blog and then blog on that. That way, the blog would be an external site. It still would be connected to the domain because you could still put a blog link in your navigation bar to take people to the blog, but it wouldn't be the exact same site, so if there's some styling differences, if that makes sense, that would be a little more palatable for most clients, if that makes sense. Okay?
I wish I had a better answer for you for that, but you're right. Sometimes, those page builders don't jive well or don't play nice with some of the syndication sites.
Marco: Paul, just a little bit more on the pofu way and the Semantic Mastery, which is, I know this is your blog and it doesn't solve your specific problem, but you could, and what I do, when I say, “I don't build a WordPress,” it's, I haven't hired anyone to build a WordPress site in I can't remember how long. The Semantic Mastery way is, don't spend time doing it. You go and hire someone to do it for you and then they better do it right. If you hire a VA and the VA doesn't do it right, the VA gets fired and you get another one. If you go to Upwork and they don't do it right, then you just go, “You better come fix this.”
Either way, whether it's Upwork or however it is that you choose this, the way that we do it is we hire someone who knows more than we do to do the things that we don't want to do or that we can't do and then we move on and we charge enough, right, so that we can pay all of these people that we need to have working on all of these things. That's pofu. That's the Semantic Mastery way. Everything that we do, what we build everything on is thinking about that. How can we get away from all of these things that we simply don't have time to do or don't want to do? I mean, that's my advice to you, Paul. It's get someone who knows what they're doing to do this for you and fix it.
Bradley: Yeah, because Paul, you're better off, again, I don't know if this is for a client or what, but you're better off working on developing content and things like that that then trying to learn how to figure out how to fix this. Guys, it's okay if you don't have the money to do that, to hire somebody. Everything either requires time or money or a combination of both. If you don't have money, you have to devote the time to learn how to do it. If you don't have the time, then you have to pay money to have somebody do it for you. I'm in that boat now. I don't have a lot of time. We do hire a lot of stuff out, but again, you got to do one or the other and honestly, your time is probably better spent building your business, strategizing and that kind of stuff, finding new markets to target or whatever. You get what I'm saying. It was a good question though, Paul.
Liz, Liz says, I know this might sound dumb. No, it doesn't Liz, I'm sure, but I keep hearing people say I should target long tail keywords. I want to rank for a keyword like credit card rewards, not really that. What exactly is a long tail keyword and why should I be targeting them?
What Are Long Tail Keywords And Why Should You Target Them?
Well, one thing you can do Liz, is go to Google and search, “What is a long tail keyword,” and you can literally get all the information you would ever want to know about what a long tail keyword is, starting with the definition, right? Aside from that, a long tail keyword is just a variation or a longer version, a more specific version of a broader search query. For example, credit card rewards, now, I'm not in that industry so I really don't know what a longer tail, maybe credit card air travel rewards or I'm assuming flight rewards or something like that.
Hernan: Yeah, the best credit card rewards for fly, X, Y and Z.
Bradley: Yeah. Credit card flight rewards. That would be a longer tailed version of credit card rewards because now, that's very specific. Credit card Amazon rewards or credit card rewards for Amazon, that's a more long tail, more specific version of the broader search query, credit card rewards. Right? Credit card rewards is a long tail version of credit card or credit cards. Does that make sense?
Let's put it into a perspective that I know a lot more about, right? For example, HVAC, right, which is heating, ventilation and air conditioning, or whatever. That's what that stands for, but HVAC is a very broad category or term search query that has multiple levels or layers deeper than that, like HVAC, heating and air conditioning, heating repair, air conditioning repair, duct insulation. Those are all longer tailed keywords that are part or similar to HVAC. HVAC is a broader version of that type of a search query. Those just become more specific under that same category, that same vertical, so to speak, right?
Again, long-tailed keywords are great because typically, for the most part, the longer tail keywords, so you go after longer keywords because those are keywords that have more buyer intent. Right? Again, using the HVAC example, let's say somebody just does a search for HVAC. That's a very, very broad search. That could be somebody just looking for what the HVAC acronym stands for or a definition of HVAC or a history. Maybe they're doing research, right? That's a very informational type query. It's not a very specific query. It might have commercial intent, but it's very hard for anybody, Google, to determine if just searching HVAC has any commercial intent, meaning, are they looking to purchase something, transact, right?
Think about it. Looking for heating, heater or furnace repair near me or furnace repair Culpeper, Virginia, right, that's a much longer tailed version. It still falls under the HVAC category, but it's a very specific version and now heater repair near me or heater repair with a city appended to it or city heater repair, that is a local commercial intent search query. That's somebody. Google knows. Google recognizes that type of search query and knows that somebody is searching for a heater, an HVAC company near them, local to them or in the city that they provided as part of the search query.
My point is, that is a longer tailed version of the HVAC and it has much higher commercial intent. There's much more buyer intent, right? That's a much better keyword to target when you're first starting out. If credit card rewards, and I know that's not your actual keyword, but let's say that's what you were going after, that's going to be a very, very difficult keyboard to rank for just like ranking for HVAC, right, would be very difficult to rank for because again, Google wouldn't localize those necessarily.
My point is, you'd be competing for global or national term at that point whereas if you use the longer tailed version, it doesn't mean you can't go after that. It just means that it's going to take a long time and that's where silo structure comes in and content marketing and having a content strategy where you target longer tail keywords which you will likely get traction from a hell of a lot quicker with a lot less effort and then you cumulatively target longer tail keywords to start generating traffic and establishing thematic relevance, right? A keyword theme that Google will recognize through your structure of your site and your content and all that other stuff that you're ultimately trying to rank for credit card rewards, or in the example I've been using, the HVAC, right?
Again, you start with the longer tail stuff so that you can start getting some traction, start getting some traffic, start getting some conversions, whatever your conversion goal is. It might be to build an email list. It might just be to build a remarketing or retargeting list. It might be for somebody to actually make a sale, like to sell a product. It could be whatever your conversion goal is, but start with the longer keywords first because you're going to get traction from that and then you start to create these little streams of traffic, these trickles of traffic from these long tail keywords that start to accumulate and cumulatively, they start to push and Network Empire always called it, “Keyword Buoyancy,” because the top level term would be what you're ultimately striving for and by ranking and getting traction for the longer tail terms, it starts to create buoyancy for that broader term and helps it to start to rise in the search engines as well. [crosstalk 00:28:01] Great question though, Liz. Go ahead.
Hernan: Liz, if you don't want to go through all that shit, come get a keyword gig from MGYB.co and we'll help you find everything under the sun. We'll categorize it for you. We'll set up questions and answers, long tail, the top level categories, everything that you need, we'll just set it up for you and then you can concentrate on building content around what we give you, simplify it. I love simple.
Can You Syndicate Content From YouTube Or RSS Feed For Both Self-Hosted And WordPress.com Blog Via IFTTT?
Yes, Justin. I can only seem to find one service for both of them. Justin, you're right. The easy solution is create another IFTTT account, right? If you've got a recovery email that you're using for that Google account that you've already got connected to your primary IFTTT account, just create a second IFTTT account using your recovery email account, or just any other email account. Just create a new email account, if you have to. Create a second IFTTT account and then you go into the services, select WordPress and then you still set up the same applet, right, so it would still be the same RSS feed or the same YouTube channel that triggers, but it triggers two IFTTT accounts.
One, publishing to your WordPress.com site. The other IFTTT account posting to your self hosted WordPress site. Very, very simple to do. All you just need to do is set up a second IFTTT account. You use the same applets. You use the same trigger. Guys, you can have multiple IFTTT accounts connected to the same YouTube channel, triggered by the same YouTube channel or triggered by the same RSS feed. There's no limitation to that. Okay? IE, do I need to set up … Yes. That's exactly what you need … I didn't even see that part of the question, but you've got it. There you go. All right.
Would You Recommend Using The Deep Interlinking Tool From Ultimate SEO Plus To Silo A Data Center Facility Architect Site With 650 Blogs?
Yes. I mean, that is definitely a … The beautiful thing about SEO Ultimate Plus, especially, is you can set the frequency at which those keywords will link. It's not like I just blanket every time a keyword appears that it's going to link to the same page. You can actually set frequencies and variations and things like that, so it's very, very powerful.
Yeah, you can do that Jordan, however, I would still recommend, if you leave the permalink structure as, well, let me think about that. Okay. What I would say is, I would still try to set up a silo structure within the site. Now, if you leave the permalink structure as just category, or excuse me, just post name, I'm trying to think about this. It's been a long time since I've done this. My WordPress skills are a little rusty. I've been not doing WordPress sites now for several months.
WordPress is supposed to, if you most a post from one category to another, they're supposed to automatically redirect the URL. Now, I know that's not always the case. What I mean by that is if you go in and you just edit a post to change the categories from one to another, WordPress is supposed to, by default, automatically create a redirect from the old category over to the new, especially if it's just the permalink structure, I believe, like the post name permalink structure, I mean. If you're using a category-post name permalink structure, then I don't think it does that automatically, but I'm not 100% sure.
In any case, I know that sometimes those automatic redirects just flat out don't work. Yeah, I mean, honestly Jordan, the easiest way that I know how to do this is to extract, just go pull your site map if you want and then just copy and paste all the URLs from the site map into a spreadsheet. Then, organize them via a category the way that you would have your silo structure set up on the site.
For example, I would have a different sheet in the Google sheet, so in the workbook, either Excel workbook or Google workbook, Google Sheets workbook, I would have a different sheet for each silo and I would just pull the URLs, all the extracted URLs from the site map and I would just start stacking them into the correct sheet for each silo, and that would be in column A, yeah, column A, so that would be your originating URL.
Then, I would go update all of the category structures and everything for the post, which I know sucks, man, I know it sucks, but you're going to get a hell of a lot more traction out of your site that way with a lot less off page work needed, right? Once you re-categorize everything, then all you got to do at that point is pull up that same site map again, which now all the URLs are going to be different and extract them and go through that same process again that you did with collecting the correct URLs and putting them in the right sheet, each sheet being its own silo-category, right, and those new URLs would go in column B.
Then, you just use the simple 301 redirects plugin. There is a bulk add on that's an add on a plugin that you just install that after you've installed the simple 301 redirects plugin and then you just upload the CSV file. That's it. Once you've uploaded the CSV file, now, I think you have to combine them all into one sheet, but I would just separate them in the sheets initially so that it made it easier, but then you just upload that with, again, the original URLs or old URLs in column A and column B would be the new destination and the new URLs and then that simple 301 redirects plugin will automatically create all those redirects for you.
Again, I know that's still a bit manual, Jordan, but honestly, you're going to get so much better results from any off page that you do if you have your site structured correctly, especially with 650 posts on it. You guys want to comment on that at all?
Marco: Yeah. Yeah. I really do. I was just talking to Jeffrey Smith yesterday about his new plugin and it's one of the things that really has me pumped up because it's almost ready to go. Jordan, you're in our MasterMind. Being a MasterMind member has its privileges. Now, Jeffrey Smith is an on-page savant and one of the smartest people I ever met. Guys, it's good to surround yourself and to get to know a network, especially when people are way smarter than you because it rubs off, hopefully, or you can just reach out to them and that's one of the things that I do.
Now, with something like this, unless it has to be done right now, go with what Bradley says. If it has to be done right now, go ahead and do it that way. If not, give me some time so I can talk to Jeffrey and then once I do, we can take this and make it a case study, but not a case study, but a test to try and break the plugin.
One of the things that it has, it has an export, a CSV that you can then manipulate any way you want and then upload and it's that simple. His plugin will take care of everything that we're talking about right now. It all depends on your urgency. If you can wait and as a MasterMind member, I'm going to do this because 650 posts, we can try and break the plugin and that's what he wants. We can try and break it and come back so that they can fix any of the bugs that are there. I think this is perfect for a trial. I will reach out to Jeffrey and I'll ask him when it's available, and he's a really good guy. I'm sure that he will, whether this can be tested with one of our MasterMind members. Again, being in our Master Mind has its privileges.
What Is The Difference Between GMB Post Scheduler And Briefcase Plans In MGYB?
Yeah, okay. Yeah, just for anybody that doesn't know, guys, should we drop the links? We should drop the link for this post scheduler for sure and this is the Briefcase Beta. I didn't know that was available for everybody through. Anyways, I'm going to explain the differences here guys. The auto poster or the post scheduler is based upon the number of posts per month for that subscription level. For example, the enterprise subscription level, and I'm just talking because those are the ones that I always purchase, was 500 posts per month. It was $200 a month. It gave me the maximum capacity of 500 scheduled posts per month.
Well, that's okay, but the problem with that is, I could only get, like for GMB assets, I'm scheduling one post per day for most everything that I do now, it's one post per day, so it's 30 to 31 posts per month. Let's just say 31 posts per month. Okay? If you do the math, 31 posts per month, you multiply that by 16. It comes out to 496. That means, I could have an enterprise post scheduler account, subscription level, and I could only post to a maximum of 16 locations before I ran out of post credits for the months. I'd have four additional post credits left, right, it's 496 so I'd have four left. That's a problem for me because I have dozens and dozens and dozens of assets now. I think if you do the math, 500 divided by whatever the cost is, $200 a month or whatever, 200 divided by 500, that tells you exactly how much per post you're paying for. Does that make sense?
Whereas with the GMB Briefcase, if you've got multiple locations, guys, and you're going to be doing this, you can see the number of GMB posts is unlimited. The restriction on the subscription level is based upon the number of locations added to the system, the number of GMB assets. Does that make sense? The difference would be if you only have a couple of assets, a handful, I think you mentioned four in your question and that's all you need, go with the lower priced post scheduler if all you're going to be using it for is scheduling posts, right?
The other part of this, if you plan on scaling and expanding though, adding additional locations or for that business or any business, if you plan on growing your Google My Business assets out or doing more client work where you're going to be working on Google my Business assets, then I would recommend that you go with the Briefcase instead because that's based on number of locations, not posts.
Not only that, but there are all the additional things that the Briefcase offers, right, which would be being able to track and respond to the GMB reviews. There are alerts. There are GMB insights right inside the dashboard so you don't actually have to log into the GMB profile. You can extract reporting and all kinds of stuff directly from the Briefcase, guys. It's going to speed your monthly maintenance and reporting functions, right?
There's a lot of really cool things that you can do inside the Briefcase. It's still in Beta guys, right now, but there is keyword ranked tracking and maps pack ranking and even maps pack rank tracking, even for service area businesses. Again, that's still in Beta, so I'm having mixed results with the rank tracker right now, to be 100% honest, but it's still in Beta guys. It's still being worked on, okay? Everything is being updated.
In fact, one of the things that we've been working on that just got updated and I've got it on my list of to-do's this week to test is the RSS feed from the GMB posts. In other words, the post scheduler, I think, does this too but the Briefcase I know for sure offers an RSS feed for GMB posts, which now, I'm going to be setting up a test in isolation of just syndicating GMB posts to a syndication network to see how much that moves a GMB asset in rankings, even though we talk about ranking not being 100% critical or necessary to get results. Everybody likes to see that, especially old SEOs, right?
Again, all of this stuff is being tested and I would recommend that you go with Briefcase if you plan on scaling, growing your business, adding additional locations and assets, but if not, if all you need is post scheduling and you want to keep your monthly commitment a little bit lower and you've only got a handful of assets, then you can go with this post scheduler. Hopefully, that answered that question. Does anybody want to comment on that?
Marco: Yeah, I just want to give a shout out to [Shripad 00:42:22] because he works his ass off.
Bradley: Yes, he does.
Marco: I know that, guys, in coding and especially when you're trying to do something like this where we're going through the Google API to keep everything clean, to keep Google happy, there are so many moving parts and anytime Google updates and Chris, you'll back me up on this, the API, I mean, you have to go back so that you can comply with whatever it is that they want and it sometimes is something small and it's sometimes recoding just a whole bunch of work that you already did.
Just a shout out to Shripad, guys. You can reach out to him in our groups. I think he's in our MasterMind. I think he's in Local GMB Pro and I think he's also in our free group, so guys, tag him if you have any questions about this. He's always there. He answers the questions. Again, Shripad, you rock, man.
Do You Need Separate YouTube Accounts When Using Hangout Millionaire To Upload Same Videos To Different Channels?
Bradley: Okay. Good question here. It says, if I use a tool like Hangout Millionaire, this guy has been asking a ton of video questions, which is great, this is how you do it, man. [Maink 0:00:43:34], I don't know if I'm saying your name right. This is why I avoided it, but I know you keep coming and asking questions every week about video syndication and video SEO and that's awesome, guys. We've got members in the Master Mind that just came every week like Mohammed, I always use him as an example, just ask questions on Hump Day Hangouts and built his business by getting answers from here and I'm sure other places as well, but built his business to the point where he could come to join the MasterMind. Come to these free Hump Day Hangouts, guys. I appreciate you coming and asking questions every single week consistently about YouTube, SEO and building your YouTube business. I know eventually, I expect to see your ass in the Master Mind. Okay?
Anyways, he says, if I use a tool like Hangout Millionaire to use the same video to different YouTube channels, is that safe enough or do they need to be separate YouTube accounts? Okay. That's a good question, however, remember what we talked about within the past few webinars, Hump Day Hangouts, specifically about protecting yourself, right? I mentioned before not to upload the same video even through the file characteristics, the encoding and things like that, the time duration, all of that can be manipulated slightly to where Google thinks the same video is different or YouTube thinks the video is a different file. It's unique. You can do that, but the problem is, if you upload the same video to the same channel, right, meaning it has to be slightly different. The file has to be unique or else YouTube will reject the upload as it starts to upload. Right? There are tools out there like video spinners and things like that that will change the encoding or whatever it does to make the file unique, multiple variations of the file even though it's the same video.
The problem with that is, you can get away with it on the YouTube channel, but if a competitor or a manual reviewer decides or discovers that, a competitor can report the channel for spam, which will trigger a manual review and your channel would get terminated and you'd lose all of those video assets.
Okay. You already knew that. We've talked about that. The next question that you have now is, okay, I understand I can't upload the same video to the same channel, but what if I upload the same video to multiple channels, different channels, but under the same Google account? Well, that's better than uploading it to the same channel because if any channel gets flagged, it's not necessarily going to flag the other channel, however, if your Google account gets terminated for spamming, which is possible, then every single channel under that Google account will be lost. That's why I recommend guys, for these types of spam campaigns that you mitigate your risk. You reduce it as much as possible by spreading your videos out on individual channels as much as possible.
Now, I'm not saying if you have 100 videos and it's the same video that you need 100 YouTube channels. That would be ideal, but that's difficult to do, so maybe get 50 channels and put two videos on 50 channels or get 25 channels and put four videos on 25 channels. Does that make sense? Now, if anyone of your channels gets terminated, you're only losing that number of videos on that one channel. You still have all the others, and if you have them in separate Google accounts, it's not going to affect the other Google accounts, however if you have multiple channels suspended under one Google account, it's likely, it's very possible, that Google will terminate that Google account entirely, which means you'll lose everything, which is why I don't recommend that, guys.
You guys, think about it. I know it seems like guys, we play a cat and mouse game all the time with Google. The problem is, we always talk about eggs in baskets, if you put all your eggs in one basket or you put all your eggs in five baskets, but you're carrying all five baskets with one arm, right, which would be the same as multiple channels under one Google account, and Googles comes and smacks your arm, you're going to lose all those baskets or if Google takes your basket away, you've lost your entire business, right?
My idea is to take, if you've got 100 eggs, put one egg in one basket and have 100 baskets or like I said, two eggs in 50 baskets. You get the point. My point is, reduce your risk as much as possible. Make Google work for finding and eliminating all of your spam. Okay?
Should You Link Multiple YouTube Channels Within The Same Niche To One Syndication Network?
All right. The second part of that was can I or should I link multiple YouTube channels within the same niche to one syndication network? You could. However, once again, if you're using basically the same video over and over and over again, then that would be spamming your network and your network properties will likely get terminated, okay? I would recommend that, it's okay if you're having YouTube channels syndicating to one network with variations of video, in other words, you've got unique content coming from each channel feeding into the same network, that would be okay. If you're taking the example that we just mentioned where let's say, you're taking the same video and you're uploading it to let's say, 25 channels and now you've got 25 channels tied into a … Let's just say you took five channels and tied it into one syndication network, but all of those channels are basically syndicating the same type of video, or the same video, then that's a problem. Your syndication network properties will be terminated for spam. Okay?
Plus, the other part of that is, depending on what your frequency in publishing is, if you're publishing from a whole bunch of channels into one network, you could be over publishing and that could also flag your syndication networks for being terminated for spam. Again, guys, think about though, people want to take shortcuts because it's an enormous amount of work to reduce or eliminate, you can't totally eliminate, but to reduce your risk. It's a lot of work. I get that. People want to take shortcuts, but what's more work? Setting it up properly the first time, right, and reducing the potential of losing all of your business in its entirety in one fall swoop or vast portions of your business? What takes more time? What is more efficient? Building everything right correctly the first time or building everything and then having it taken from you and having to start over from scratch?
Guys, I don't know about you, but that is one of the most discouraging things that can happen, is to put a shit ton of work into any project and then have it 100% completely taken from you, gone. Then, you have to start over from scratch and it's fucking irritating, guys. I mean, that will take the wind right out of your sails. You know what I mean? To me, I'd rather spend the additional effort upfront and create long term assets, guys. I hate rework. I hate doing rework. It's why I don't like the turn and burn strategy. Mass page builders and things like that. I stopped all that stuff because you were constantly reworking. It's a great question. Moving on.
Does Translating Video Titles And Descriptions Help In Getting More Traffic In YouTube?
Adam: Yeah, we just had it run for a while, check out, looked at the overall metrics and didn't see an increase in anything, so I think it depends on the channel. I'm not going to go so far as to say it doesn't work because I think it really does depend on where your traffic is coming from and it could help you, but in our case, we know where our traffic is coming from. We know where we're going and the people who are listening to us, so I think for us, it wasn't a big deal.
Bradley: Yeah. It wasn't a good fit. We didn't see any measurable results, anything that was worth paying the VA to do that. Do you know what I mean? That's why we stopped doing it. I would just say, test it. Honestly, I think you can get one of those tools cheap enough to where it's worth setting up a test. Okay? Again, for us, it didn't really work well, but you may in a different niche or industry or whatever where it would work. I would just try it.
Justin S, again. He says, I just downloaded an IFTTT work stream from you guys. Thanks. You're welcome. He says, in it, I see a few recipes RSS to blogger, WordPress Tumbler, those are tier two recipes. I'm not sure how these connect to my network T2 versus T1. Okay, Justin. I can't answer that here because that's in Syndication Academy, which is paid training. However, you could go to our YouTube channel, YouTube.com/semanticmastery and used the channel search feature and maybe look up some of the search or the queries around multi-tiered syndication. Again, multi-tiered, T-I-E-R-E-D syndication. Go to our channel and search for that and I'm sure you can probably piece it all together from the videos that you find publicly on our channel.
That said, we also have full training for it inside of Syndication Academy, very specific training on how to set everything up properly because trust me. Tier two syndications are syndicating to a second tier network. It's okay for YouTube channels. There's absolutely no footprint issues for YouTube channels if you're using the applets the way we set them up, right? We specifically designed them after much, much testing for the most benefit and the least amount of potential trouble and I know for a fact that syndication networks with the applets set up the way that we have them set up do not create a footprint for YouTube. Even if it does create a footprint, it doesn't matter because all you're doing is publishing Google code. You're republishing Google. There's no reason for it to cause any problems.
However, multi-tiered and syndication networks for blog syndication, there can be some problems, right? That can create serious problems if you don't set it up correctly and if you're not using related content feeds and all this other stuff that we talk about in Syndication Academy. Again, I'm not going to cover that here in a public setting but you can find all that out in Syndication Academy as well as, like I said, if you go to our YouTube channel. Also, if you go to support.semanticmastery.com, we have a knowledge base, which is frequently asked questions and I know for sure that that question is in our knowledge base for multi-tiered syndication setup in at least two or three different FAQs. There are several different posts about that. Again, if you want to try to piece it together from those, you can do it. Otherwise, just come join Syndication Network and learn it there.
How Do You Rank Your GMB For Multiple Keywords After It Has Been Verified And Optimized?
What I love about GMB is, if you go to your insights report and you look at your search queries that brought activity, traffic, to your maps listing. Right? There's a search query report in GMB insights and you can select from the dropdown. It's by default, it shows the last month, but if you select the dropdown, you can look at the last quarter and guys, what's really interesting is, first of all, at least in the industries, the niches that I'm in, you'll see that 40 to 50% of all traffic is coming from near me keywords, which is fabulous. That's the mobile first algorithm at work right there, guys.
Also, what's really interesting is, and I don't know why this is, but if you extract, which you can do just a simple highlight all, click, drag and highlight and then copy and then paste as plain text into a spreadsheet, you can extract all of those keywords from your search query report and then you start posting with targeting those as the keywords and for whatever reason, even though it's funny, those keywords are known to have brought traffic to your GMB or to your maps profile, yet if you target them and post, Google will start sending you more traffic for those keywords. It's incredible.
I don't know why that is. It's like, Google is giving you the keys to the kingdom. They're saying, “Hey, these keywords, these search queries brought you traffic. Go ahead and use them and we'll send you more traffic.” It works like gangbusters, guys. I don't know why that is. It might be one of those loopholes again that might be closed, so go check that out, Will.
Is It True That Google My Maps Are Not Being Indexed Anymore?
Marco: No, I don't either. I've asked [Dediev 00:56:35] if he's had any trouble indexing them because anyone who orders, excuse me, a done for you drive stack, that's part of it. It gets turned over to Dediev for indexing so I've asked him the question. I don't have an answer today for you, Lauren. Come back next week and ask it. I should have an answer by then. Having said that, we don't care.
Bradley: Yeah, I was just going to say, why do we care if it's indexed? Go ahead, Marco, continue.
Marco: No, no. That was it. We don't care.
Bradley: Oh, okay.
Marco: Google knows it's there.
Bradley: That's it.
Marco: We're pushing power through. That's all we're doing.
Bradley: That's it.
Marco: The only interest is it goes into Google's database and Google knows it's there. Google doesn't think it should rank, and that's fine, but everything else that we do to it is what we're interested in.
Bradley: That's it, Lauren. I was just waiting for Marco to reply so that I can say, “Why do you care if it's indexed?” Not to be a dick, just honestly, I think there is way, way, way too much emphasis on shit, stuff being indexed, guys. This is a question we've been asked since we started Semantic Mastery and syndication networks and such because not all syndication network posts will index, but it doesn't mean Google doesn't know they're there and how do I know that to be fact? Well, if your main site, if your self posted website is connected to search console and you go into search console and you look it links to my site, you're going to see dozens or hundreds of WordPress.com links and blogger.com and Tumbler and Delicious and Degoo and all these things that are syndication networks that they're not indexed but Google is aware that they're there. Link juice is flowing, guys. Do you understand? It doesn't matter whether it's indexed or not.
I understand that sometimes having something indexed may produce a little more power, but we have even tested no index PBNs and saw it move the needle. We've been able to achieve results using no indexed files, sites, all kinds of stuff, guys because Google knows it's there. Same thing, My Map. If Google knows it's there, it's Google's code. Google knows it's there. You can still benefit from it without it being indexed and guys, in my opinion, having stuff like that not indexed is a bonus because it prevents prying eyes to figuring out what the hell you're doing, right?
I'm just going to throw something out there that I'm not going to go into details, but that's exactly why canonicals are so powerful. I'm going to move on. Lauren Crawford again. She says, should I be building out the new Google sites as well or just classic same with linking? Marco, that's a question for you.
Marco: Sorry. I was talking into a muted mic. Both.
Bradley: There you go. All right guys, it's 5:00 and I got to get my daughter for dinner tonight, so I'm going to scroll through the rest of these questions and if I see anything that absolutely has to be answered, I'll stick around for five more minutes. Other words, I'm going to move on, or otherwise, I'm going to move on. Excuse me. What's up, Daniel. By the way, I want an update, Daniel, when you can. I'm not pushing you to do it this week, buddy, because I know we just talked two weeks ago on the webinar in MasterMind, but I'm curious to see what kind of progress you're making, so if you can keep me posted in the Master Mind community, that would be awesome.
Do You Need To Create An RSS Applet For Each IFTTT Account When You Use The RSS From The GMB Autoposter?
Wayne, we are working on that, actually. GMB is my retirement program. I agree with that, Greg. That's my point too, man. Guys, I am all in on this now, 110%. Brand Twitter and then set up … Yeah, for each brand, you would. [inaudible 01:00:25] say, when you use the RSS for the GMB poster, do you need to make the RSS applet for each account? Yeah, you would. I mean, for example, I mean, it's no different then setting up a syndication network for a website. It's zero difference. You're using the RSS 2 applet. For each syndication network, you're going to have to set up 15 applets or however many properties are in your network. You're going to have to set up that many applets for that specific network for that specific location. That's the way it is.
Would You Use An Affiliate Company To Drive Leads To Your GMB Assets?
Would you ever use an affiliate company to drive leads to your GMB assets? I'm not sure what you mean by that. I'm not sure what you mean by that. I would like clarification on that. I'm not going to be able to answer it today. I'll Beta test the Briefcase. Sounds great. Scott. Please do. Again, I wasn't sure if that was allowed. I know we offered it to the pofu live attendees and I think the Master Mind members, but I wasn't sure if it was allowed outside of there or supposed to be promoted outside of there until after Beta, but the cat's out of the bag now, so go check it out, Scott. Go check it out. Okay.
All right. Cool. We're done. Look at that. Not bad. All right guys. I appreciate everybody being here. Do not forget tomorrow is Master Mind webinar, which is open to anybody that wants to come join it for 50 bucks, guys. We're talking between two to three hours of content, high level training. You guys know how we do training at Semantic Mastery. You know how I get way too into the weeds, but I'm going to go through step by step with slides as well as live examples of how to set up YouTube ads for ranking local videos as well as for branding and setting up remarketing campaigns inside of YouTube and guys, I'm telling you, it's killer, killer, killer strategy. It works incredibly well, not just for video optimization and ranking but also for driving traffic, stupid, stupid, cheap traffic that works really well because you're buying traffic signals from Google, guys, which is freaking amazing and again, it's only 50 bucks, unless you're in the Master Mind, in which case, it's free. Come join us tomorrow. Guys, do you have any parting words before we get out of here? [crosstalk 01:02:27]
Adam: Damn right. I just got, literally, Bradley, as you were wrapping up, I just got a Zapeir notification of a lead gen call.
Adam: Good stuff.
Bradley: Rock it out. All right everybody. See you all tomorrow, hopefully. See you all.
Adam: All right, we are live. It is the special pre-Thanksgiving Humpday Hangout. Today is the 21st of November 2018. We're going to go real quick and say hello to everybody. I'm Adam and I'm doing good. I could feel that people are asking me how I'm doing, so I'm doing well, but let's start on the left and work our way down. Chris, how are you doing today?
Chris: Doing good here. Happy that I survived the lettuce epidemic in the States.
Adam: I didn’t even hear about that.
Chris: [inaudible 00:00:32].
Adam: What's going on? Somehow, I must have not been reading the news.
Chris: From what I've heard, there's some E. coli infection on many kind of lettuces here and pretty much removing them all and like you're in danger if you eat it pretty much.
Adam: All right, so I’ll [inaudible 00:00:53].
Chris: Somebody has died already.
Adam: Turkey and mashed potatoes I guess for the next couple of days.
Bradley: Moral of the story is don’t eat rabbit food.
Chris: Yeah, exactly.
Adam: Hernan, how are you doing today man?
Chris: I'm doing great. I am at a café, which should have Internet, but I didn't want to miss today's episode. I'm here, I'm good and I'm excited to be here.
Adam: [inaudible 00:01:14]. Marco, how about yourself?
Marco: Great, I spent the morning at the charity, getting things together for 2019. I mean we have to gear up, right? We have to get the ball rolling. We'll talk about it in a little bit, but that's where I spent my morning. It's really enjoyable.
Adam: Nice. Bradley, how about yourself?
Bradley: I'm well, especially because I get to wear my turkey hat.
Adam: That's awesome. I just saw the little picture of you when we logged on, I was like, “What is on his head? That’s amazing.”
Bradley: [inaudible 00:01:43]. I only get to wear this once a year and I love it. I figured the best way to start Humpday Hangout today was to make a fool of myself, so there you have it.
Adam: Outstanding. Man, well, we got a lot of stuff going on, but one thing we want to tell you real quick, just saying we wanted to come up with something great for this time of year with Thanksgiving in the States, with the classic kind of Black Friday stuff going on. Last week or the week before or you guys can correct me, we had the GMB Verification [inaudible 00:02:15]. We wanted to get something super valuable out there before everyone gets inundated with the noise, but we've brought our own awesome sales. I'm going to put that on the page. I'm pulling it up right now because there was a ton of stuff we had.
Syndication networks, I shouldn't have talked too much about those guys, like Marco said if his dog sticks around too long or sits too long enough, it gets a syndication network. Same thing for all of your projects. We got the RYS Stacks as well, press releases and then, a really special deal on Local Lease Pro. Okay, so for those of you who don't know what Local Lease Pro that launched with the Side Hustle Toolbox, if you missed out on that opportunity, it was a hell of a deal, but we got a half-off deal going on over the weekend here. Then, along with the Syndication Networks, the RYS Stacks are all half off. Then, the press releases is a 30% off, which is super awesome and that's all done for you press releases. It's written for you, it's all taken care of.
Marco: No keyword research?
Adam: There might be something coming later, so stay tuned. We got a couple things coming, so make sure you just check out the emails. We know that not all of these products or maybe you're using them all right now, but check out the emails we're sending out over time. We might have some specials coming up that you want to take advantage of that are of limited time. Now, it's time and with these, you can go. Marco, correct me if I'm wrong, but I believe all of these, you can go and purchase them and then, if you want to fill out the information, like you can do it in a week or two, right?
Marco: Yeah, we don't mind. We try to give you as much support as possible. We try to make it as easy as possible. Of course, you can't wait six months because we don't know what's going to happen six months from now. Go in, buy it, take advantage of it and then, when you have all the information together, you come back and you submit it, we don't mind.
Adam: Speaking of this, you guys with the holidays coming up and we're going to be doing some more special stuff with Marco and his charity, especially over Christmas, but Marco, I know you were just talking about it. You kind of want to kick that into gear. I think you had a few things you want to say about that, right?
Marco: Yeah, well, it's supplies, uniforms, books and shoes for kids. Guys, if you're not familiar with my charity that's what we do. We try to provide a venue, so the children who wouldn't otherwise be able to go to school have the way to do it. The way to do it is we pay for everything. It costs us $200 per child per year for them to go to school, but they don't just get uniforms and books. They get sent on their merry way. Throughout the year, what they get is they get support. We go every Saturday into the community and we give them tutorials. We tutor them in whatever it is that they're having trouble with. We help them with their homework.
We help them prepare for exams, so that they can be successful. I mean I know from experience that education is what's going to get them out of poverty. Guys, I was one of these kids, okay? One of these kids that came from absolutely nothing. When I say nothing, I mean just not having anything to eat. When was the last time that you saw that kind of poverty where you literally had nothing to eat? This is what we're talking about. This is why we go in there. This is why we're so busy at this time of year because we the school year in Costa Rica starts in February, so we have to gear up now, so that we can get everything ready for when they start school. That's what we do.
I was looking at numbers we have, literally tens of thousands of people, who are either members or follow us or know us or check into our hangouts, we get hundreds of views. If everyone were to contribute five bucks, we could send so many kids to school for a year and give them the support and the tutoring. Most of it is done through volunteers guys. We don't touch a penny of what you donate for administrative or anything else. We give the money to the kids. It all goes to support them and to everything that they need. Not only that if they're successful through high school, they even have a grant waiting for them, so that they can go to technical school because there's a high demand for people with technical skills.
Not everybody can be a manager. There’s in fact too many managers. They want people who go in and hook up a server and do the structure and the cabling and do all that. That's the kind of people that we train. There's that. We do have a college and universities scholarships by the way for those who want to pursue that. There's a whole structure built up for these kids, so that they have a way, so that they don't have to become the next drug dealer, the next pimp or even the next prostitute because that happens too or the next kid that's hooked on drugs and it's done. I mean your life is literally done.
Guys, I'm reaching out to you. If you can, I'm going to post the donation page, please five bucks. I mean a cup of coffee at Starbucks. That's all it takes for you to help out and help us send as many kids as we can to school. We're trying to send 300 this year, so that's a whole lot of money at 200 per.
Adam: That’s awesome man.
Adam: That's a lot of kids.
Adam: Cool. All right, well like you said, Marco is going to put it on the page. If you guys have any questions about it, feel free to reach out. Of course, we want to get the ball rolling on that, so we can hit the target like Marco said. If you're just joining us, first of all, thanks for watching. Obviously, we are Semantic Mastery. We want to point you in the right direction. You're in the right place already. If you're watching and you got questions, whether it's general digital marketing, it's SEO, it's about our done for you services, it's about building a team, whatever it is, let us know and on this page and it's updated every week. You can always go to semanticmastery.com/hdquestions. If we can't answer it, we'll certainly point you in the right direction. If you're wondering where to get started with us, it's the Battle Plan. You can go to battleplan.semanticmastery.com and that is the recommended starting place. We tell everyone to go, even people who are joining the Mastermind, but speaking of, if you're looking to take things up a few notch, you want to either start your own agency, you want to grow, you want to expand then that's the place you want to be is in the Mastermind.
Speaking of Bradley, do you want to share a little bit of what's been going on there? I think we got some stuff coming up too, right?
Bradley: Yeah, well, if you can take me seriously while I'm wearing my hat. Yeah, we just had another Mastermind webinar last week. We've covered pretty far in depth or in much detail about the new, like some of the things that I've been learning as I'm scaling out the GMB asset building, lead gen asset building campaign. You know what, doing it at scale, you start identifying things that you wouldn't see if you were just building them one at a time or a couple at a time. For example, like GMB manager accounts, there are some potential footprint issues if you connect all of your GMB assets to one manager account. I found that out kind of a hard way, but I wanted to talk a lot about that and kind of how we're mitigating that risk now, reducing our overall exposure. We also talked about some of the new changes as far as and also kind of strategy for how to group and manage multiple GMB assets, which is going to be … It becomes more difficult obviously the more you scale the business.
Our target goal for the POFU Live attendees, which was to reach 50 GMB assets, fully optimized and ready to be monetized by the end of 12 weeks or 90 days. We're in week 3 now, so we've still got a lot of time to go. What's interesting is at the end of that 12-week period, all of the knowledge and everything that we've learned, not just from what I'm developing, but from what the other members are, I think there's about 9 or 10 other members in the group that are also building. Several of them are sharing stuff like Grant is one of our members. He's been just adding a lot of value to the group because he's been adding additional information about how to streamline some of the research process. That's great. That's fabulous because I can't do it all like the stuff that I've been developing and sharing with everybody and the Mastermind is getting bits and pieces of it now.
What I was going to say was at the end of the 12-week period, we will have a much better, much more polished and refined process that then we're going to reveal entirely to the Mastermind members, so that our Mastermind members can go out and start building their lead gen business at scale as opposed to this hit or miss or this very like slow, linear type of growth. We're talking about exponential or geometric growth because when you get the hell out of your own way and stop being the bottleneck in your business that's when you'll really experience growth. That's what this is all about is about scaling it and putting people in place and training them to do the entire build-out for you, even the research part of it really.
I'm really looking forward to that. There's just a ton of stuff that we've got going on in that group and we're sharing. As it becomes a bit more polished and refined and I find stuff that's new that's when I share it with the Mastermind like we did just last week, so a lot of good stuff going on there guys. As I've said this before, I think there's the more opportunity right now in local marketing and lead generation than there ever has been, at least since I've been in the digital marketing space. I think right now is the opportunity or the best opportunity to take advantage of it. That's basically what we've been covering in the Mastermind a lot.
Adam: Outstanding, good stuff. Let's get into it. I was just making sure we had no last-minute announcements, but if we're ready, let's get into the questions.
Do You Need A Website To Dominate Google Maps Or Having A GMB Site Will Do?
Bradley: Okay, I'm going to grab the screen, I mean do that now. We've got a lot of chatting going on in that Slack group, so I got distracted. Let's get into it. First things first, David Jackson says, “To dominate Google Maps, do you need to have a website or can you dominate with just a GMB site?” No, you don't need a website, not from your Google Maps, you don't. In fact, all the assets that I'm building right now, I'm not building a website at all, other than the GMB website, which is free and it's available inside the GMB dashboard. It's a Google property. What I recommend that you do is if you're not planning on building a self-hosted website, which you don't need for maps guys, then I recommend that you still use the GMB website, which is part of the Google My Business, the tools that are available to you in the GMB Dashboard, so use that. Optimize it well. Add posts and photos and things like that. Put your NAP and the text body of the GMB website. List your products and/or services. Try to make it relevant, put a well optimized article in there. All of that helps a lot and then, publish the website and then, assign that as your primary website for your GMB listing. Okay that's the best thing that you can do.
Bradley: A lot of people have self-hosted websites and you could use those. I'm just telling you, I'm not building them. Why go through all that hassle of setting up WordPress and theming it and all that kind of crap if you don't need to? Honestly, for my lead gen business right now, I'm not building a single WordPress site.
Marco: To dominate in Google Maps, all you need is a verified Google My Business listing, which you can get from mgyb.co.
How Do You Report SEO Deliverables And Results To The Client?
That's a great question Mohammed. Okay, so what I would recommend that you do rank trackers, no, I don't think they're valid anymore. I mean they can give you an indication, depending on the rank tracker. The whole mobile-first algorithm thing really threw rank trackers off. I don't think they're all that valuable anymore. I still do use them for some keywords, but it's more or less just to get an idea of what kind of where the sites or the or the pages for the keywords that I'm looking at or I'm trying to optimize for our tracking, I don't expect them to be real accurate. Again, I still do use rank trackers, but I don't send those reports anymore as the primary metric for showing progress or lack of progress or whatever, showing the status of a marketing campaign. I don't use rank trackers as the primary metric anymore. It might still be included, but again what I'm stressing now is analytics and search console and GMB Insights. Those are the three things that I stress and the reason why is because like for example in GMB Insights, if you're adding content, you're publishing regularly, you should see month over month an increase in overall impressions as well as overall actions or engagements. Even on months, where the actions and engagements haven't increased, you should still see overall a rise in impressions if what you're doing is helping.
Now, obviously you can reach a certain level, where you're pretty much maxed out or you're not going to see much growth. In other words, if you start optimizing and I'm talking about specifically just GMB Insights right now, I'll talk about Search Console here in just a moment. With GMB Insights, I've noticed that if you're starting out with a new listing or you're optimizing a previously poorly optimized listening that you should see significant increase in metrics or impressions and/or engagements and actions during the first few months or a couple months or whatever, the first few months of actually optimizing that profile, again whether it was a new profile or an older profile that just wasn't optimized or very active. When you start adding engagement and activity, you'll see in a significant increase in impressions and ultimately, you should see an increase in engagements as well, actions and engagements.
Then, eventually what happens is even if you continue to improve and stay active, what I've seen over time now is that a lot of listings or businesses, clients that I have, they'll stop seeing like massive growth on a month-to-month basis because you kind of reach a level, where it's almost diminishing returns, but you'll continue to see the engagement staying consistent and though very plus or minus a certain percentage every month, just depending on the month and also depending on what product or service it is that [inaudible 00:18:47] some stuff, seasonal and all that kind of stuff. That's Insights. That's one metric that I or one report that I use to show.
One thing you can do Mohammad is just take a screenshot like at the start of the campaign of the GMB Insights and mark your calendar to remind you, like set a calendar reminder in Google Calendar or whatever to remind you every 30 days to go in and take another screenshot of GMB Insights. Then, save all of those files into a folder, so that then you can put them side by side and say, “Month one, month two.” In month three, you can even add month three to it or you could just go month two to month three or you could have month one, month two, month three. You see what I'm saying? You could put the screenshots together side by side to make like one image and you can show the growth of the metrics, like impressions, number of calls, number of clicks to website, number of driving directions if it's a point-of-sale business, so those are all things you can do.
The same thing goes for Search Console. Search Console, especially the new dashboard, like the newer-
Marco: Hey Bradley.
Bradley: Go ahead.
Marco: Before you move to Search Console, let me just finish up on the GMB Insights because what you could do is you make this activity based. You're going to see that the Insights shoot up and then, they might level off. What you have to make the client understand is it's your work that's doing this. It's your post, it's your images, it's your videos. It's your optimization, it's all of the activity that's taking place in the GMB that's making this happen and you also have to make it clear that if this stops, in order to maintain, once you reach that whatever saturation level is, in order to maintain it, in order to keep that coming, you have to keep posting. You have to keep up the activity because we've seen it time and again that if you stop the activity, then all of a sudden everything just goes dead in the water man. You'll see this a drop. It's incredible the way that the activity just simply drops and it becomes almost nothing. You have to warn the client.
I mean if you were in the Mastermind, I'd be more than happy to share screenshots that you could share with your client of what happens if you stop. That's one of the things that you could really focus on because it's activity driven. It's something that you have to do time after time after time. It's repetitive and the report is basically always going to be the same. I post it, I added images, I optimize, I add a new keyword targets and then that ties into what Bradley is going to go into, which is analytics and Search Console, which is directly affected by your activity in Google My Business. Let me just turn it over to you Bradley.
Bradley: Yeah and so for Search Console, the same thing, especially in the new dashboard or the new interface. The first thing you see is when you click into the search analytics portion is you're going to see impressions and in clicks. The same thing, take a screenshot of when you start the project and the same, it's just like you did with GMB Insights, so you do this all the same day, whatever. Then 30 days later, you can take another screenshot and what you should see is the impressions significantly go up because if you're content marketing, so essentially blogging from their website, you'll start seeing the impressions will continue to climb up and up and up. It's because the site will start being discovered or being given impressions by Google for additional keywords. If you're blogging and your content marketing from the site because that's what Search Console is connected to, right, the money site, the self-hosted site. Your blogging, what will happen is you'll see that as you're content marketing, you'll see month over month, the impression level continue to increase, going up. That's because you'll start getting more impressions for more keywords.
Now, something to keep in mind though is if you click that box to show the average rank value or rank position, average position, as your impressions rise, you should actually see your average rank position for the most part. A lot of the times, get worse. The reason why is because although your site is being discovered and Google is showing it for more keywords, a lot of the keywords that are giving the site impressions now aren't necessarily optimized well, like there's not necessarily pages optimized well for that particular keyword that Google is giving an impression. When it records where the position was, it's likely going to be a much lower position. The only reason why I'm telling you that is because I've had clients ask me when I sent because I send Search Console reports every month. That's part of my client reporting process and I've had clients say, “Well, I can see the impressions going up.” I've explained that that means your site is being discovered for more and more keywords, but they've said, “But, I see the average rank position is going down, like it's getting worse, why is that?” I've had to explain that. I just kind of wanted to point that out to you because it's likely a question you're going to get. I've had that question come up multiple times. You just explain that.
The idea is with Search Console especially, you can find really good keyword opportunities there for stuff … Sometimes, you'll find new keywords that you hadn't even been targeting before or you'll find opportunities just by looking at what the average position is for keywords that would be good keywords for conversions for your client. Those would be keywords that now you can start optimizing for and it'll show you right in Search Console, like which pages or which keywords and what the position was that it ranked. You can identify opportunities there to go in and optimize. Again, those are just two. Analytics is the same thing. Analytics, you just take screenshot every month and you can show month to month, like the overall increase in traffic. You can also show, for example, like more traffic coming from social media, if you're doing content amplification, syndication and amplification, although I typically don't really stress the social media metrics much. I always push the search metrics and PPC or paid advertising metrics, if you're doing that too.
Again, those three things are primarily the most. Again, I still send a rank report. I use BrightLocal as my rank reporting for all my local clients. I still send that but I've made my clients very aware as to why I don't rely on those anymore and those really aren't the best KPIs or key performance indicators anymore as the rank trackers. That was a great question Mohammed. If we were going to be giving away stuff for winning best question, I think that was a great question.
Do You Know Any Sites Like Marketers Center's Press Release Distribution Service That Do Not Purge?
The only time I ever saw a measurable improvement from social signals when it came to SEO was when they were tiered social signals. In other words, if there … There was one service that did that well and that was actually Dan Anton service. I don't even know if he still has it, but if you have tiered social signals, in other words, like for example, you have a blog post. Let's say that you got three Facebook shares from there, like likes is typically not worth a shit for SEO, but the Facebook shares can actually help with SEO. If they're random accounts that just don't have a lot of friends and things like that and it's a share, Google understands that that share is basically a spam share, it's a spam share because that profile doesn't have any connections. It's not a real profile. Who on Facebook shares a shit-ton of content and doesn't have any friends? Just spammers and SEOers, right? It's useless.
Now, if their second tiers, in other words, if the first tier share, then gets liked a whole lot and engaged with, if there's engagement on that share, so in other words, the profile that shared the content, the link to your blog post, if now that person's or that profile that persona’s Facebook share gets engagement by way of likes and comments and additional shares, then I saw measurable movement in SEO. That's the only time. In other words, if you have social signals alone were useless. Social shares were useless, but social shares that then were backed up with social signals, those had a measurable impact. Does that make sense? It's very difficult to find a service that will do that. Most services will just signal your content or the URL that you tell them to signal.
What I mean by signal is plus one-ing it, liking it that kind of stuff. A share would be a share or a retweet or grabbing the link and posting it somewhere else, but even shares alone were basically useless because most of the profiles that they were shared to were spam profiles. It was clear. It was only when there was engagement on the shares that it would actually make anything that it could be identified as movement. That's a good question, but again I would recommend just … Unless Social Shotgun service does two tiers, which I don't know because I don't know about what included with the service, but unless it does two tiers, I would say it's probably not going to help.
Does anybody want to comment on that? No, okay, moving on. Dan's up. Dan's got a slew of questions here, but I saw some of these earlier and some of these should be directed to SerpSpace and not us, but let's go through this.
How Do You Remove The Avada Builder Short Codes At The Full Text Feeds Generated From The RSS Feed Plugin?
Adam: Yeah, [inaudible 00:30:39]. The reality is that people are using it left and right with different themes and different [inaudible 00:30:44] conflict with some themes and some plugins, so that's something that you need to have in Dan. Just contact Avada and see what they say.
Bradley: What I'm saying is with the Thrive Themes, I've seen it do that even not using our RSS plug, but using the Yoast attribution or the RSS attribution part, even using that it would still do it. Yeah, it's the theme itself that's injecting it, it's not the plug-in. He says, “I found this video from 2015 as a shortcode exclusion feature and yeah and for some reason, it didn't post the URL, the full URL. Anyways, the version of this plug-in I have doesn't have several of the features you talked about in this video. Is it possible to send a link to the latest version of your RSS plugin?” It's probably Dan, I don't know this to be true because I can't see what video that is, but there's a lot of additional features in the plug-in that's available to the Mastermind members.
The free version doesn't have a lot of those other features, so I'm assuming that's probably what you're talking about. You're probably, again, I can't see which video you're talking about, but if it was showing the features of the RSS plugin for Mastermind members, which is the premium version, it's free to mastermind members, but you can't buy it outside of the Mastermind is what I'm saying. I'm sorry we can't give it to you. You got to join the Mastermind, but other than that like I said, I would just contact the theme developers and find out if there’s something that you can do.
How Do You Improve The Formatting Of Feeds That Are Automated From Syndication Networks?
Well, there is a footprint when your syndicating to your own branded network, but it's an okay footprint. It's perfectly acceptable. It's actually expected because all most or most companies when they publish content, they've republished it on all of their branded properties. They link to it. They share it, so it's absolutely normal to do that. What's not normal is when you have second tier and even third tier networks or even other first tier networks that are also re-syndicating the content because that's unnatural and that's clearly being done to manipulate search positioning. That leaves a footprint. Google doesn't like that. It's fine to do that with YouTube guys, but it's not fine to do that with your blog. There is a way to minimize, to reduce your footprint and that's by injecting related content feeds into the other syndication networks, primarily the second and third tier. I don't recommend having other first tier networks anyways.
My point is that's part of the reason I don't like using them. One, it's complicated to set up. Two, a lot of things can break down because you're relying on RSS feeds from outside or third-party sources and you don't have any control over maintaining those feeds or the formatting of those feeds. You have very little control over that. There are some tools out there that can help you to format them better and splice feeds together like RSS Masher, which is by Damon Nelson. That's a good tool for prettying up feeds and splicing feeds and all that kind of stuff. Again, like I said, I don't recommend it because it's a pain in the ass. Using a third party feeds guys, there's a lot of things that can occur. You don't have any control over the formatting. You don't have any control over the frequency that they publish.
You don't have any control over the content that they publish. You are just assuming that everything that they're going to be publishing is going to be relevant. Unless you're using a feed splicing tool or application kind of like RSS Masher, where you can set filters, you can set some of the formatting options and things like that you really are limited. At least if you're just syndicating to your own branded network, you have control over that because you're syndicating from your blog that you have control over the formatting, the styling and all of that. You can control that or at least some level of control, but when you're using third-party feeds from other sites for adding additional content, there's not much you can do about it.
Okay, all right, another one, he says, “I ordered a network management package …” When you're talking about network management, you must be talking about SerpSpace Dan. You're going to have to contact SerpSpace support. We're no longer associated with SerpSpace. Just contact their support and they will answer whatever questions you have about the network management. I'm sure they didn't direct you to Humpday Hangouts for that but just go contact them and ask them, they'll be able to square that away.“Sorry guys, tried asking support for all these questions, they said for syndication networks, what is the point of posting to these? Are these profile links indexed or indexable?”
Marco: Yep, Bradley, before you answer that Dan, the reason why you're directed here is because the VAs in mgyb.co have a directive from me that they are not to answer any SEO or marketing related questions because they're not experts in the matter. They're VAs who are taught to follow instructions to the letter. That's what they do. It's not that you're being put off or sent off or passing the buck. It's just that we don't want them answering questions that maybe they're not qualified to answer that they could answer wrong that they could cause maybe harm if they were to answer. That's why you brought here because we're supposed to be the experts. Although, sometimes I don't know what the fuck I'm doing, but we try.
Are The Profiles And Links In the Syndication Networks Indexable?
Bradley: Then, the last question was, “What is the point of posting to these? Are these profiles, links indexed, indexable?” He says, “Bitly, Gravatar, Evernote, OneNote, Pocket, appreciate it.”? All right, guys stop with worrying about and Dan, I'm not picking on you, I promise, but stop with worrying about whether links get indexed or not, who cares guys? Look, I'm telling you Google can recognize links, whether it decides to index them or not. Trust me, Google's crawling those links. As long as the link is there, the target URL, what it's linked to is going to pull some authority from that site. There's some PageRank passing. There's some metric there, link equity that is passing through that that you are siphoning from that site so to speak. Trust me, whether it's indexed or not, I know there's another question about press right above it from Kay Dee about press releases being indexed. Guys, again stop worrying so much about links being indexed.
Here, I can prove this to you beyond a shadow of a doubt. If you have your money site and you're syndicating content to syndication networks from your money site and you have your money site connected to Search Console. You go to the left side of the site, depending on whether you're in a new interface, the older interface, whatever, go to where it says, “Links to your site,” and you'll see guys. You're going to see wordpress.com and blogger.com and you'll see however Gravatar. I don't know if you'll see OneNote links in there or not, but you'll see Pocket sometimes.
What I'm saying is even if they're not in the index, Google is showing you in search console that it's aware that those links are there, pointing to your site. We have done tests, where we have proved with no indexed PBNs, PBNs that we set to no index, so private blog network sites set to no index have moved sites that when we've linked from no index PBNs to pages, web pages, we've experienced movement. We know for a fact that Google is still crawling those links, whether it chooses to display them in index or not has no bearing. Now, don't get me wrong, I believe an indexed link might carry a bit more weight, but that doesn't mean a non-indexed link doesn't carry any weight. Does that make sense? Does anybody else want to comment on that because maybe explaining it from a different angle would help.
Marco: No dude. That was perfect. Sorry Hernan, I'll give you the floor in a second. No index, do follow, all that matters is the fact that that link is a follow and the link equity will flow, so that when you link build to all of these properties, which you should be doing, keep it clean. Keep the links that you build to it nice and clean, nice and powerful. Our guy [inaudible 00:39:37], he's awesome at link building. He knows exactly what to do, but what you want is the link equity flowing from these domains, picking up as Bradley said some of that authority and trust. I'm not talking about third party. I'm not talking about domain authority. I'm talking about strictly going after Google's PageRank and ranking score algorithms. That's what I'm talking about. That's what we're after. If you do that then you're good to go. It doesn't matter if it's indexed or not because the link building and if you get activity in there, the art of art, which I'm always talking about that's what's going to matter. Go ahead Hernan.
What's The Ideal Time Frame To Re-submit PR Links For Indexing Via Press Advantage?
Bradley: The same applies to you KD for your question, which is, “Hey guys, just a quick question regarding Press Advantage. What's the ideal time frame to resubmit PR links for indexing?” Well, I'm going to tell you right now, I don't submit any of the links for indexing at all, not even one time, not even the first time when I get the report back. The reason why is because it's unnecessary. Most of the PR sites, the media sites that the press releases get published to are crawled regularly by Google anyways because they're constantly publishing and because they're media sites. The Google bots live on those sites. They're constantly being crawled. There's really no need for you to submit. It's just additional step, it's basically you're putting additional effort into something that's really not going to make any difference because Google is going to be crawling those sites anyways. They're going to see your links and part of the reason why a lot of those press releases don't get indexed is because they are duplicate. Don't let me throw you guys off when I say they are duplicate, it's not a duplicate content penalty guys, but if Google sees …
Remember, Google will put things into what it calls the Supplemental Index. The Supplemental index doesn't mean it's bad. Just because something's in the Supplemental Index, doesn't mean it's bad. It just means it's very similar to other indexed results. If you publish a press release, it's the same exact press release republished 350 times or however many. With Press Advantage, I think right now it's around 250-ish or so distribution sites, so that's 250 pieces of content, of identical content out there on the web. Google doesn't need to index all, but trust me, Google crawled the site, is aware that it's there, whether it indexes it in the public index or the supplemental index really is beside the point. It's not important.
There are certainly some versions of the press releases that you hope and would like and want to be indexed, like Digital Journal is one of them. That's a good site for that. Also, the Press Advantage, the press release published on Press Advantage itself that gets indexed. Those are great press releases guys to push, build additional links to, uses like landing pages because they look good. They're very nicely laid out and they don't get purged. Again, there are certain ones that you can do additional things to and I highly recommend that. Don't worry about all the press releases, whether they're indexed or not because again Google is aware that they're there and if you have links pointing from them or NAP mentions, name, address, phone number mentions, another thing is called co-citation, all of those things occur because Google is aware that it's out there. Whether or not it's indexed or not shouldn't make a difference is my point.
Save yourself the time and the energy and the expense of your indexing service by just not even doing it. I'm telling you guys, I don't ever submit my press release reports to indexers ever period. We don't need to.
Marco: Having said that our [inaudible 00:44:46], we have a [inaudible 00:44:48] offers an indexing service, where he's getting 60 to 70% indexing rate. If you're a stickler for indexing, you can get your stuff indexed. Another way is taught in Local PR Pro actually by you Bradley. You send a traffic gig and I'm not going to say how or what because that's in the training and I'm not going to give away anything for free that's in the training, but there's a way that you can get traffic into your PRs and into your URLs that makes them all that much more effective because that's when Google really starts paying attention. Remember the art of art is getting activity, relevance, trust and authority into your link streams. There's just so much power when that happens. Again that's in Local PR Pro.
Bradley: Yeah, the only thing I would say about that is the sending traffic to a PR is kind of a tactic to get a specific PR to stick in the search results. It's not something that I would typically use for indexing multiple published PRs. In other words, because each PR has its own URL. Something you might want to try, I've never tested this, but you could take the CSV report or a PDF, whatever that has all the links to your published press releases and submit that to a traffic gig in Fiverr as a Google Doc URL, like a public Google Doc URL, I don't know if that would do anything or not, but if you're sending 5,000 visitors to a Google Doc URL or a Google Spreadsheet URL that has all of your press release links on it that might help them to index. I don't know that. Again that's just something that just popped in my mind now. It might even be worth testing. In fact, some traffic gigs to some RYS stuff might be worth testing [inaudible 00:46:38] Marco.
Marco: I'm not saying that they’ll index or that [inaudible 00:46:42] index. What I'm saying is that the activity at that tier, whether it's two or three will bring it in closer and then that helps push into the algorithm, push all of the goodness that we're looking for into the algorithm, which is activity, relevance, trust and authority because what we're looking to push is the target URL. We're not looking to get anything going really into these press release URLs, these link building URLs or whatever, but just the fact that you're getting activity in there is what activates everything.
How Do You Select A Specific Video From A YouTube Playlist Embed Code At Each Relevant Post In A Money Site?
If you've got YouTube Silo Academy, there are several different silo structures that you can apply, a mono silo. Anyways, my point is you can play around to see which gives you the best effect. One of the things that you should do is instead of just taking the video, like a way that can help to add additional power to both your website and to your YouTube channel is to not only theme mirror, which is basically mirror the silos on your YouTube channel that you have on your website, but also to create from those siloed playlists is to embed the corresponding video that it's targeting the same keyword as the supporting post or the corresponding post on the website. Embed that video in that post, but embed the playlist instead of just the individual URL because now once again, now you're embedding a YouTube silo into a money site silo. Guys, again, it's iframe stacking. It's the same thing. Instead of just iframing in the individual video, now you're iframing the whole entire silo into that specific post with the video that targets that same keyword that that post is optimized for.
Let's say you've got five supporting articles in a silo. You've got your top-level silo page and you've got five supporting articles, so total six pieces of content. Your YouTube silo should be the same. The playlist should have the top-level video, targeting top-level keyword and five supporting videos. Then, what you do is take the playlist embed code, like let's say on supporting article number two, you embed the supporting video number two in the playlist, so the entire playlist is embedded, but it's starting at video number two. Hopefully, you guys understand what I'm getting at here. Very simple, let me show you. I've got this opened up here. Let me just show you what I've done here. We're going to back-
Adam: What a nice picture.
Bradley: Okay, so I just went and searched Semantic Mastery’s channel. Okay, I'm going to click into the channel. I'm going to go to playlist. I'm going to go to the Humpday Hangout playlist, which has got 206 Humpday Hangouts in it. I'm not sure why there's only 206, but anyways I'm going to click into that to play all. Now, I'm just going to pause this real quick because it used to be, like I said that you could just go to share and click embed and it would give you the option to grab the embed code for the entire playlist. It would say, “Start the video in the embed player at video number one,” top of the playlist essentially or at the current video. It would give you the option. Well, that option doesn't appear here anymore apparently. What you do is you could copy this embed code right here, so I just copied it to my clipboard. I've got this notepad file right here. I'm going to increase the font size guys, so you can see it a little bit better. The embed code is right here, so this is an embed code for just the single video.
To demonstrate, I've got this open. Let's go to edit page. Sorry, it's being a little slow. I'm just going to paste that embed code that I just copied. I'm going to click update. I'm going to go view the page. Now, you'll see that if I click play, all it is is that single video, Humpday Hangout number 206. There is no playlist. There's nothing else right. When we started playing the playlist, we copied it from that. Unfortunately, it did not give us the option. Here's what we do, go back over to here and if you take a look up in the URL structure, you'll see where it says, “At the end of the video play, the normal … “ I know it's small text guys, but at the end of the normal YouTube URL, there's an ampersand and a list equals and that is the playlist ID right there.
List equals that what's beyond the equals is the playlist ID, but you need to copy the &list equals, the ampersand list equals and then the playlist ID. If we go back over to my notepad file, you can see that this is what I just copied out of that URL. What you do is you put that at the end of the video right here. You can see the link in the code, the embed code that's the YouTube video link. All we're going to do is take that &list, but you have to replace the ampersand with a question mark. I don't know why that is but for some reason, you need to have the question mark there. You just replace that.
I'll post this in the comment section guys and I'll also post it in the Facebook, where the original comment was, but you can see that all you do is take that list equals, so you add the question mark list equals and in the playlist ID, so watch. I'm going to take this, copy that. I'm going to put it right at the end, so at the end of that YouTube URL before the end or the closing quotation, I'm just going to paste that in. Now, I'm going to copy this code again, go back to my page, replace the code, click update. Now when I refresh this page, you see over here guys, right there is my playlist, right there. You see that? It just changed that entire embed code now to the full playlist embed code. You can see that I've got, if I close this down, which video did this play, curious.”
Adam: Hello and welcome to episode [inaudible 00:54:31]-
Bradley: Hey, it's Adam.
Adam: … of Humpday Hangouts.
Bradley: Hold on a minute, I want to see, I can't see what the fucking title is. Pardon me for a minute, let me check it out.
Adam: [inaudible 00:54:41] and we are going to say-
Bradley: Okay, so that was 210, so if we want to, we could come back over here and let's say we wanted to go to 199, all we would do is switch out the YouTube watch part of it, so same thing. I could just grab the share, go to embed, copy the code, go back over here, paste it in and then, grab that question mark list equals ID. I'm going to copy that and put that right at the end of the URL in the embed, click update. If we come back at what video was that I think that was 207, no 199. If we go back and refresh this page, it should be at 199. Let's just find out [inaudible 00:55:35] 199, see that? That's how you do it. Again, it just took me a minute to figure it out under the new interface or essentially they got rid of that option, but it's real simple. You just grab this part right here and I'm going to copy that and put that on the page for you. Wow, we still have a lot of questions to get through guys. I can stay 10 minutes later tonight, but that's it.
[inaudible 00:56:05], I'll tag you in the Facebook page Will, but this is the YouTube silo embed. There you go. There's a demonstration today. I don't usually do this on Humpday Hangouts, but there we go. A lot of [inaudible 00:56:24] just quick comments, oh cool. Dan says, “So having gone through Local Lease Pro, is there a next step or path for optimizing or using services to add more power and longevity for ranking locally?” Okay, yeah Dan, in about two weeks, I'm going to do an update webinar for Local Lease Pro. In fact guys, it's going to be a public webinar. I'm going to do the update webinar publicly. We're going to talk about a lot that I've discovered since we launched it because we're building GMB assets at scale like I said, like we're building dozens of them, now dozens and dozens of them. I've discovered a lot over the last month or so since we launched the product. Yeah, I'm going to be doing an update webinar in about two weeks.
As a quick answer, Local GMB Pro that's the advance that's the upgrade and essentially Local Lease Pro is how to get started and how to start setting up assets and very basic optimization that does tends to get results if you're doing your location research correctly. that's one of the big updates by the way that I'm going to be covering in the update webinar in about two weeks is going to be location research. I've completely kind of refined that process now and it's opened up a hell of a lot more opportunity guys. I'm going to be revealing that on that webinar. Again, we're going to make the update webinar public, so everybody will have the opportunity to join that. I would highly recommend that you … We're not going to leave it public for long. It will only be public probably for 24 to 48 hours and then, you got to be in Local Lease Pro to watch it.
One of the things where I'm going to be talking about is location research. However, if you're doing the location research, then if you just follow what's in Local Lease Pro that should be enough for your assets to start generating leads. If you need additional, if you find … Not all of them are going to be slam dunks guys. Some of them, you're going to find are more competitive than others and sometimes, there's no rhyme or reason to that either. There's just going to be some that are harder to get results from, so that's where Local GMB Pro comes in. Local PR Pro if you just want it to rank, like Local PR Pro is great for pushing into the three pack, but Local GMB Pro is about getting leads and getting results regardless or independent of rankings. That's where Local GMB Pro comes in. It's more or less the advanced training for Google My Business for those assets that need the additional push.
It's a good question, but pay attention Dan, be on the lookout. We'll give plenty of notice when we have the webinar and not only that since you're a Local Lease Pro member, you'll have access to the replay even if you don't see the live webinar.
All right, what's up guys? Lots of people commenting on the sales. Dan says, “Hey Adam, really sorry about missing my appoint with you, I got stuck with a customer. When I sat down, it was seven and I told him missed it.” Dan's awesome, thanks for letting him know.
Adam: Real quick, Donald, if you're not on our Facebook group, go join it, check out the post yesterday. We've got a template for local proposal, so maybe that's what you're looking for.
Bradley: Perfect, there you go. Yeah, I just saw that [inaudible 00:59:42].
Chris: Oh and it's free.
Adam: Yeah, it's a nice post too man. I like that post.
Bradley: Okay, let’s see.
Chris: Thank you. It's a 100% true by the way. Yeah, the first time I closed a client, I didn’t have anything to send to the guy, so I had to repurpose that thing that you guys are going to get. I had to repurpose it. I think it was from a CPA or something. [inaudible 01:00:07] I had to hack and slash a lot of stuff, but yeah now, we have it. I send it to you guys. You guys get, made an amazing job, so it's pretty cool.
Any Suggestion For A Call Service To Show Customer Actual Sales Calls?
Bradley:John asks suggestion for call service, so I can show customer actual sales calls and possibly sell leads until I have a client. I'm not sure what you mean by call service John unless I talked about pay per call exchange networks such as like RingPartner for example that's one way you can monetize assets until you find a service provided that wants to lease the asset or purchase on a pay per lead basis. However, as I said very, very clearly in the training that pay per call exchange networks, you're going to have really, really shitty conversion rates. It'll be terrible. I don't recommend it, except for something very interim, like if you've got assets that are producing calls, you don't have the service provider in place, then I would suggest using a pay per call exchange network as a kind of a temporary thing, so that you can help to monetize those assets.
Typically, what I do is and it just depends on how many calls I've got coming in, but I'll just send them to a voicemail. Sometimes, people actually leave messages for like tree services or whatever, but for the most part, I'm just showing the call data when I'm looking for a service provider. In other words, like I don't have to show sales volume because that's not up to me to sell. My job is to generate the lead or the phone call primarily, not to sell. It's the service provider’s job to sell and it's not mine. My job is just to produce the phone call, preferably a qualified phone call, but it's not my job to sell, so I don't try to show any sales data. I do like to show call volume data and I can show call metrics if I have them. For example, like calls where they came from, so obviously if you're getting a ton of outside area codes and stuff, then they're likely solicitation calls or spam calls, but if you're getting a lot of local phone number calls, it's because those are probably bonafide leads.
Again that's typically what I do, I just send people to voicemail, unless I've got … If I've got a GMB asset or a cluster of assets that are producing a significant amount of calls and I don't have [inaudible 01:02:34] … Well, usually it doesn't. If you're producing a significant amount of calls, you should be able to find a service provider very quickly because you've got something very valuable. If for whatever reason, you're still struggling with that you could use something like a pay per call exchange network, but just keep in mind that again your conversion rates are going to suck and so trying to use that data to show to a prospect, “Hey look, these are how many calls I generated, I generated 60 calls in the last 30 days, but only had three conversions,” that would be data you don't want to show them. You know what I mean?
Again, don't worry about sales data John. Just show the call volume and preferably if you can show that they were qualified in some manner.
Marco: If I may, I may be jumping the gun.
Bradley: That's why I didn't mention it. I know [inaudible 01:03:27].
Marco: Yeah, we'll be working on something along those lines John. We're going to improve let's say the actual sales conversion. We're working on something, I mean it's really wicked and it's going to be really good. It's still a few months away, which is why we can't give you details because we're putting it all together as we speak. Once it comes out, John you're in the Mastermind and always remember that membership has its privileges. You'll be one of the first people to whom this is made available.
Should You Set up A Portable FireFox Browser And Use A Consistent IP Address With The GMB Listings You Create?
Bradley: There you go. David says, “With the GMB listings you create, to be safe and keep everything separate, should we be setting up a portable Firefox and use a consistent IP address?” It's not necessary what's … David, we've been talking about this every single week for weeks now. We'll repeat it again though. What's important is that whatever IP you use and again, it's not the IP guys. It's not the IP. It's the device. It's the browsing session. You want to keep that live. The IP can change that makes no difference anymore. Honest to God, it makes zero bit of difference if the IP changes. What makes a difference is if you end the browsing session, if you close the … Like logout, like if you log out of Google for example and then, change the IP and try to log back in, it can cause re-verification or trigger a text message or whatever. It can lock your account, but as long as you're logged in, you can change IP as many times as you want and it's not going to trigger re-verification or signing in again.
The idea here guys is not to assign a specific IP and always log in from that IP because what you're doing there is you're just logging into the same IP, but you're always ending the browsing session. What's important is to keep the browsing session live or intact, open all the time, which is how most … That's how real people engage guys. Do any of you on your home computer when you're not doing SEO stuff, do you ever log out, clear cookies and log back in and all that? I mean no you don't because you only do that if you're spamming and you're doing SEO work.
What layman, civilian out there, a non-SEO ever logs out, clears their cache and cookies and then logs back in? Nobody, especially if they've got a Google account, they've got an Android phone, their devices are all logged in at all times and they never logout. Google is creating an avatar of that person and all their browsing history and the content that they like and that they engage with and the type of searches that they search for, the products that they visit, the entertainment, the videos that they watch, like all of that creates a profile and a history. That's what you want to do with your profiles that you're creating for spamming purposes guys. You want to create profiles that the browsing session remains open at all times and then, it starts to develop a history, cookies and cache accruing, not cleaning. You don't want to clean that stuff. You want it to accrue because that makes that look like a more natural, real profile, which is going to be a hell of a lot less likely to gets terminated than if you just assign a specific IP through a proxy and always clear cache and cookies and logout and log back in because you're using the same browser.
That's why I talk about in the training over and over and over again guys, if you're doing any SEO work now in today's, like today, you should be using a browser keeper application. I don't know if that's the proper name. I just made that up. It's an old joke, I just made up, a browser keeper like Browseo or Ghost Browser and there's probably other ones out there, Firefox, whatever you mentioned. Portable Firefox might allow you to do the same thing, I don't know because I'm not familiar with that. It's a good question David. I'm not picking on you, but like I said just don't worry about the IP guys. It's about the device and the browsing session, keep it open at all times. Using a browser keeper app like Browseo or Ghost Browser will give you that ability. Then, you don't even need to use proxies. You can do it from your home IP and it will be fine.
Marco: The problem with portable Firefox is that when you say profiles, sometimes and for whatever reason, the cookies will be wiped away, which is what we want. We want all of that activity. We want all of that information to be kept-
Marco: … forever and for whatever reason, when you go from profile to profile, sometimes you'll come back and that information that you want in there, the cookies and whatever, it'll be gone. That's the problem that I found with Firefox.
Is There A Better Option Than P.O. Box For GMB Verification?
Marco: It's almost available as we speak. I know we've been saying that for a while, but I was just talking to Caesar. I met with him today and that's one of the things that we discussed. We just have to set it up. I mean we're changing the framework that we're using so that all of the things that you can add to it because there’s just so much. We want it to be really simple. We don't want you to purchase one thing and then have to come back and purchase another, purchase another. It just becomes onerous and cumbersome and we want to eliminate that.
Bradley: That's awesome Will. Yeah dude, no problem man. When you said that he couldn't figure it out, I went back and looked at those embed codes and all I did was just take a look at the actual code. Guys that's one of the ways you can figure this stuff out. I mean it's not magic. It's just simple like I just copied the code from one of the blog posts that had the playlist embed, the proper embed code and I just compared it to the embed code that you get now and that's how I identified that question mark list equals and in playlist ID. That's all I did, but just compared those two embed codes and it stuck out like a sore thumb. I mean it's not magic. I'm not super smart. All I did was just compare the two and saw the difference between them and identified what it was and that's it, problem solved.
Is It Okay To Use Zamora SyndBuddy To Auto Post From The Blog To Branded Social Media Sites?
Ray says, “I've got a four-year client. His rankings are slipping after a site rebuilt. It's not a local business. It's international. I don't want it all to a tank from software footprints that Google doesn't like.” Well, Ray, first of all, yeah when you do like a major structural change on a website, you're going to see dancing. With the very limited information you gave me in the question, I'm not going to assume that you haven't waited past the normal Google dance time. I'm just going to assume that you've done all that but just for everybody else's benefit, pretty much all the time when you significantly change the site, like change the theme and structure, layout, those kind of things, it will dance, the site will dance and that's normal. One of the worst things you can do is during the dancing period is to go in and start trying to change up a bunch of the SEO components of the site because that can really trigger, like it can essentially sandbox your site because it's almost like a mousetrap, like a trap that Google sets.
Now, again, I'm going to assume that you waited out the dancing period and now, you're trying to find ways and it's still continuing to slip and that can happen also. I'm not sure why that would happen, unless like you said there's some sort of footprint issue that Google doesn't like. Again, if it was the same type of content stuff, I don't know why that would happen. However that said, is it okay to post to the site blog and use a plugin like [inaudible 01:12:05] to auto post to Facebook, YouTube, Vimeo and other 20 or so social platforms owned by the website business? Yes, as long as they're branded profiles, there's no problem with that whatsoever.
I would highly recommend that you're syndicating content to your branded profiles. Now, you can have other profiles like share content and such, but I would like essentially share, but wouldn't republish the whole post on other like third-party type or persona-based accounts. Branded accounts, yes. Persona-based accounts can mention and link to content, but I wouldn't republish the content that makes sense. I'm not familiar with how Send Buddy works, but it sounds very similar to what our IFTTT applets would do or any one of those other types of tools that our content syndication type tools, Snap, the social network auto poster plug-in is another one that does that, which is a WordPress plugin. Same thing, just select branded profiles to link or to republish content to. You can link to your content from third-party profiles, but don't republish to third-party profiles. Does that make sense?
By the way, yeah, I mean if you want to use additional syndication stuff, you certainly can. A lot of that can be accomplished with IFTTT, but if you want to use a plug-in, if it's quicker or faster, easier, whatever, sure do it.
Okay, Jim, just contact [inaudible 01:13:30] in one of our groups and whatever group you're in, a Facebook or just post in the group, say, “I'm looking for an indexing service.” We'll make sure [inaudible 01:13:38] gets tagged on it. You can go, just visit him direct. We don't have that service available in MGYB yet, but we're just directing people, like direct to [inaudible 01:13:47] because he's awesome. He'll look you up. [inaudible 01:13:53] Over ray Bartholomew, again he says, “If doing more than one client AdWords campaign, should I get some special status from AdWords? Yes, AdWords manager count. That's what you should set up, absolutely. Ray, just go search Google Ads manager account. It's not AdWords any more, Google Ads manager account and then, sign up for that. You're going to need a new Gmail account. You don't sign up with an existing Gmail account. You got to create a new one, but at least in my experience, they don't make you jump through hoops to create it. It's usually just an easy creation process and then, you'll assign Google Ads accounts to the manager account, so that you'll be able to access from the manager account.
Okay, oh sweet, we're done.
Marco: All right, one last thing before you go, guys subscribe to our YouTube channel, come on. It really helps us out. It really helps us keep this free, keep this venue going with four years and counting. We plan on just going as long as we can. It helps us out when you guys go and subscribe to our channel and the activity in our channel also helps us out. Please, go and donate, donate to the charity. It's Thanksgiving, it's a time to be grateful for everything that you have that you've been given, for all of the blessings, but it's also time to look outward and see how much need there is and to know that simple five bucks, like I said a cup of coffee can make a world of difference to a child.
Bradley: Yeah and definitely, guys try to, if you can even $5 like you said, $5 if everybody that came and watched Humpday Hangouts donated $5, it could make a significant difference in a lot of children's lives. Definitely do it. Besides that guys, everybody have a happy Thanksgiving. We appreciate you all hanging out with us, even though we went late again, so thanks. We'll see everybody next week. Happy Thanksgiving.
In episode 122 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about the correct channel URL to submit to when one is setting up a branded IFTTT network.
The exact question was:
I'm in on VideoPowerHouse. I have 1 major goal of ranking this video https://www.youtube.com/watch?v=5D-qeIO4Iq4 and I am already planning my silo (Great training, thanks). The Channel for this business is older. When I'm not logged in to YT, I get this url as the channel url: https://www.youtube.com/channel/UC7JZKoSb-P8lorPALsMZDKg
If I'm logged in as the user which controls the channel, and I click on creator studio, then click “”view channel””, I get the following url as my channel: https://www.youtube.com/user/BobbleFactory
Which is the correct channel url for me to submit if I setup a branded IFTTT network? I may not be able to attend today, so tag me and I'll see your reply