Weekly SEO Q&A – Hump Day Hangouts – Episode 91

By April

Click on the video above to watch Episode 91 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: All right.

Adam: Hey everybody. Hello and welcome to episode 91 of Hump Day Hangouts. Today is the 3rd of August 2016. Let's just go down real quick and say hey to everybody.

Hernan: How is it going?

Hernan: Hey guys I just happened to open the Facebook and there were 2 Adams talking to me at once. It was pretty nice.

Adam: Yeah, it's what everybody wants on Facebook.

Hernan: Yeah, definitely. Hey guys, what's up?

Adam: Awesome. That's all I have been hearing, is one more green screen and two more beard. That's really what we're really trying to do.

Hernan: Definitely.

Marco: How is it going men?

Marco: Hey men, what's up? Listen, upon request, I am not going to mention today how wonderful the weather is in Costa Rica. I will not say how sunny it is, I will not say how warm it is, I will not say that after things I might just take a deep in the pool because I can. Next week, next month. I won't say it okay?

Bradley: What you're saying is, you're not going to be a prick today is what you're saying?

Marco: No, no, I won't. I won't say how wonderful Costa Rica is.

Bradley: What a guy, what a guy?

Adam: Oh Bradley, how is it going?

Bradley: Good men, how are you?

Adam: Can't complain. We got several announces so I'll just roll through that real quick then we hop into things. I wanted to talk about real quick. As I pull it up. That's what I get for not having it on my sheet in front me. This was the first one and most importantly. Guys, if you're a member Serp Space that's great good job. If not, I'm going to post a link, please go sign up. It's free. We're going to sending out some link building special offers and this is above and beyond. From time and time we'll send out some offers. We'd like to hook people up with 5 or 10% discount here and there. We're going to be offering a special on that.

If you're not a member please go sign up and you'll get the email. Those are only for our members. Also, if you have promoted Mastery PR products in the past. Content Kingpin is going to be launching soon and if you need more information about that and you want to be a JV for these awesome products for Mastery PR. I guess, you guys can charm in here, what's the best way for them to go about doing this do you think?

Hernan: We'll put the link for the JV page and they can sign up there. They can get their link there and also if you're interested in promoting it. I would strongly suggest also you click on, become a VIP JV because that will you in the loop and we'll send swipe files and everything else.

Adam: Got you. [crosstalk 00:02:36] Also available or eligible for prizes if they do that.

Hernan: Yes.

Adam: Cool. Already, definitely do that. Guys it's launching on the 30th of October. Then also, this is more of a tease to be honest with you but Video Powerhouse is getting some awesome, awesome changes updates and more so we're just going to do the evil scientist thing here.

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Marco: Just to give it a little bit more spice. We have been working extra hard on this just to make it the best video embed network above none. That's what we're looking for, that's what we want to deliver because that's what we're known for. That's what we're working towards, we're not quite there yet but we're going to get there.

Hernan: Yeah, I was about to say that. We have the mad scientist working on it.

Adam: Yeah, fair enough. All right, that's it for announcements, do you guys got anything?

Bradley: What about link building?

Adam: Already gone over it.

Bradley: What was I doing?

Adam: What a shame. Probably looking at Facebook.

Bradley: Multitasking. I guess so, I was playing with Facebook stuff. We're going to be doing discount, special offer on link building packages guys right now. If you're not on Search Base yet go do it. Get on Search Base, it's free to just create an account. Daddy's Link Building service, the packages that we do are really, really good for IFTTT networks, citations, PBNs, Tier 2 links. All different kinds of stuff. I recommend you go check it out if you haven't done it already.

Adam: I forgot about one more thing real quick. Rant mastery, we're hopefully going to get to it. It's more fun than work so please keep going there and putting in your suggestions because it's honestly awesome. If we don't get to it, just know it's kind of a fun thing that we thought to do and it just maybe something from time to time we'll pull from. I'll put that link up here real quick.

Bradley: I'll probably start it next week on Monday because I'll should be finished with the Content Kingpin training, finishing up that course up this week. That's going to to free up some time for me. I'll probably start on that next week guys. Go ahead and go to rant.sematicmastery.com submit anything you want us to chat about. It doesn't have to be about marketing. It could be about anything. If it's funny enough or if it's interesting enough, we'll do it.

Hernan:: You've been syndicating, broadcasting a little bit Bradley already, right? Facebook live and what not?

Bradley: Yeah.

Hernan: Okay, it's pretty cool.

Bradley: Yeah, it's on right now actually. Okay, other than that are we ready to get into questions and stuff?

Adam: Yeah, let's do this.

Bradley: Okay, let me go and grab the screen and I'm doing to lock it on.

Adam: Camera man.

What Is The Best Way To Use A Blended Feed With Your Money Site In It To Your T2 Network? 

Bradley: I already did that but thank you because I forget that often times when I'm trying to do multitask like this. All right, I'm going to switch Firefox and webcam now. Everybody should be seeing pretty much the same image. All right, one of these days somebody is going to come up with an application that will do all this automatically without having not click so many buttons. Until then, all right Paul is first one up and he says, “Hey guys I think Lisa Allen's RSS Authority Sniper came out after you finished the IFTTT V2 training. So could you show the best way to used a blended feed with your money site in it, to your Tier 2 network. An idea of how the recipes would look like to Tier 2 A, B and C with an RSS feed created from RSS authority sniper. Thanks for all your good information and courses.”

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Paul, I haven't used Rank Feeder, the feeds that you create with Lisa Allen's product. I haven't used it for syndication, I have used it for submitting the directories and aggregators just for additional SEO. I haven't used for syndication, you certainly can, there is no doubt. Without testing it though, without actually playing around and testing it which I what I would recommend that you do Paul because I don't know how soon I can get to that. What I would do, what I'm curious is, when you put a sticky item in.

For those of you aren't aware, with Rank Feeder which is Lisa Allen's product which is really, really good. You can create RSS feeds and you can create RSS feeds from anything, anything that even has a web URL, you can add that to a created feed and then you can submit the feed to directories and aggregators. You can also use it for syndication, not something I've tested yet however. What's cool about it is you can create RSS feeds from other RSS feeds but you can insert single URLs into the feed and make them sticky. In other words you can make them a part of the output of the RSS feed at all times.

Which is important because if you guys know when you're publishing content. As soon as you publish a new post, that's going to push that previous item down one in the feed. Let's say that your is only showing 10 items then by the time you get to the 11th post, it's going to push that first post off the page. It's no longer in that feed is my point. With the sticky items you can take a YouTube URL, a single post URL, a page, I don't have to be a post, it can be a page, it could be anything and you can insert it into the feed and make it stick to where no matter how many other post come in to that blended feed or spiced feed. That one item is going to stick.

You can have multiple sticky items in the same feed in fact but that one item will always be there. Why is that important? Well, because if you take that RSS feed and now you syndicate it or submit it to directories and aggregators and every time new content gets published. Whether it's your own content because you have some of your own feed spiced into it or other content from other sources which I recommend using related high authority content sources. Anyone of the feeds that make up the overall feed … Stream isn't up on page. I'm sorry what stream is not on page?

Adam: Google plus, it looks like it's not streaming. I don't know if it's OBS or something else. I just figured I stop you now real quick.

Bradley: What is it? A black screen?

Adam: Yeah it says, start soon.

Bradley: I don't understand that. Let me …

Adam: Yeah I think just check and make sure you're streaming the right thing.

Bradley: Huh, I'll be damn. All right, well give me a second guys while I fix this.

Adam: That's odd because that says we're broadcasting.

Bradley: It says we're broadcasting.

Adam: It's strange.

Bradley: Let me try to edit this real quick, just give me a second.

Marco: Let me see if, you know we can …

Adam: Hop into Youtube too real quick and check it out.

Marco: Yeah we can go into YouTube, I was trying to do that.

Bradley: Shit it's not … That's crazy. I don't understand we're …

Adam: Did it just make its own …

Bradley: Oh you know what I did? Damn it, okay, I know what I did. I put the IFTTT webinar URL on the page. My bad, I just got to swap links out. Let me just do that real quick. I see what I did.

Adam: Sure.

Bradley: Multitasking, that's what happens. All right, it should be coming up now, soon as this page refreshes. There we go, we're on there. Guys please remind me to swap out the titles on these ones once we're done because I've got the IFTTT webinar showing right now for the update webinar.

Adam: That's it?

Bradley: That's actually from the event page. You guys should be good to go now. Okay, just confirm it for me please.

Adam: Let's see, we're talking right now, let's see. Yep, we're good to go.

Bradley: All right, let me refresh it over here. My bad guys, I apologize for that. I mixed up the URLs, that was my fault. My point was, with the RSS feed, any time somebody … Any content is published to any of the feeds that are spiced together to make up the Rank feeder feed. It's going to signal the box to cruel out again. It's basically like pinging the feed. Every time the feed get updated, it pings again and it causes the box to come cruel it again and what happens is, the sticky item … That was known as co-citation because now that one sticky item or multiple sticky items if you choose to do so. Is always be associated with content around that topic.

Every time that feed gets cruel that one item or multiple sticky items are going to continue to be cruel again and that association is made and that is called co-citation. It's very, very powerful. Now for Paul's question, I have not actually tested syndicating with a Rank Feeder feed. I don't know how that looks like yet because I haven't done it. I'm almost certain that you can select the feed to publish either the full text, post or snippets. I'm assuming it would work well because I know for like YouTube for example if you pull in YouTube, it will actually will create the full feed with the embedded video in the feed output.

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Which is something that ever since YouTube got rid of the old RSS feed within YouTube, that was a function that was no longer available to us. I know you can do that with Rank Feeder feed but as far as syndication, I haven't done it yet Paul. The question that I have about that is, if it has a sticky item, every time a new item gets inserted into the feed through, through just whatever the feeds are spiced in there. Will that sticky item republished? I'm curious, I don't know. To answer your question, I don't have any tips for you yet. What I would do is test them.

I would want to make sure that the sticky item doesn't get republished. I don't think it will but I don't know that for sure and without testing it I can't for sure. I would want to check to make sure that sticky item doesn't get republished number 1, number 2, if it doesn't and it works that way, then I would say, you could always put in … Again, I haven't done any syndication with it so really just to kind of move beyond this. Without any testing Paul, I don't have any advice for you yet, I would setup some testing on your own first to confirm that.

Then if the sticky item does not publish a second time or a third time or whatever. If it doesn't continuously republish then you can just put a sticky item in the feed and use it for just another feed source. A content source for your Tier 2 triggers which is what we talk about in the Tier network training anyways. It's to spice or to create or to go locate additional related content feeds and create triggers on Tier 2. Well you can do that with a blended feed or a spice feed. However remember, keep in mind that any feeds that you spice together into a Rank Feeder feed, if you're going to use that spiced feed as a syndication trigger. Then you got to make sure that all of the inputs.

All the feeds that you're using to create that spiced feed, have attribution already coded on their side. In other words, it already has an automatic attribution link. If it does not, then I won't recommend doing it because when you start syndicating content without an attribution feed, that's essentially, there is some copyright issues that you can deal with. How do I know this? Because we've had students that didn't adhere to what we teach on how to make sure there is always an attribution link and then they would get cease and deceased orders. From the blogs that the content they were syndicating.

Obviously that scares people. Well, I mean it should, it's copyright stuff right? Just make sure that, if you're going to use a spiced feed for syndication, all of the inputs have to have an attribution link coded in automatically. If it does not, then you would still have to setup individual triggers for each feed because then you could code the attribution link into the feed through the IFTTT recipe itself. That make sense? Hopefully, again Paul, I would just do some testing on your end and that's why you guys, you should have at least one test network setup for stuff like this, exactly like this. You can just play with different recipes, configurations and things like that.

Is It Okay To Have Separate Persona Rings Themed For Niche And Using YT Connection In IFTTT Of Branded Site As A T1?

Excuse me. Greg says, “Hey guys, really appreciate your efforts in all you do. Been on the training of one and half months. I've got 50 rings setup to date.” Wow, in 6 weeks he's got 50 rings setup guys. Do you think Greg is a mover and shaker? He is hustling me.

Marco: Nice.

Bradley: Because we've been people that have been in the training 6 months or 6 weeks and don't even have 1 network up yet. Anyways, “Just setup ABC YouTube channel with 300 videos currently. I run YouTube and RSS recipes in main IFTTT account.” Okay. “YouTube pushes video to branded network and ABC money site pushes curated post to same branded network ring, then they both trigger Tier 2 network rings but videos don't push to money site. Is it setup correctly?” Yes Greg and the reason why I say that is because, if you've got YouTube recipes setup to your tier 1 branded ring then every time you upload a video to YouTube is going to automatically syndicate any ways.

If you then and we talk about this so many times. In our knowledge base, our support staff, semanticmastery.com, we have help or FAQs on this one as well because this comes up often. If you're syndicating your YouTube videos automatically to your branded network and then you go republish your videos on your blog which a lot of times people do that. They have an associated website with their channel or they have a website and they have an associated channel. Does that make sense? They're both the same brand. People will create videos and then, they want to go take their video and create a post on their blog with the video. That's perfectly okay as long as that video is just part of a larger post.

In other words, the post shouldn't just be the video and that's it. With the same title as the video and then just the video embed. Then what happens if you have both your YouTube channel and your blog syndicating to the same network? It ends up on the Tier 1 properties, it ends up looking like duplicate post. Greg, the trigger is different. One trigger would be YouTube, the other trigger will be your blog, it will be RSS trigger but on blog or Tumblr, WordPress, Delicious, all your tier 1 network properties is going to look like duplicate posts because it's going to have the same title.

It's okay if you're syndicating your YouTube video from your channel and then you go embed your videos into blog post but the blog post should be more like normal type blog post. Which means there is additional content, the title is probably going to be more conversational like blog post titles are. I mean, we usually title our YouTube videos after a specific key word. It's a very SEO type title but with blog post titles, they're typically a bit more, like natural language patterns. They're more conversational. As long as you're doing it that way. Then it's fine because then on your tier 1 network properties, even though you'll still have the same video syndicated twice to the network.

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It's going to be syndicated in different formats. One will be the YouTube syndication, the second would be, the video embedded and overall a bigger post. That's only natural and that makes sense to do so. It's perfectly okay. In your case, videos don't push your money side, that's find. I wouldn't want to do that anyways. If you push them directly to your money site and then your money site republish them again. Then again, it's going to look like duplicate post across your network and that can get your accounts terminated. You don't want to do that.

“To help boost the YouTube channel, can I have a completely separate persona rings themed for niche and using YouTube connection and IFTTT of branded site as tier 1 and then push videos out via RSS as normal to tier 2, is this correct?” Yeah, Greg. Yeah, for YouTube you can stack as many persona networks on your YouTube channel as you want. If you have your YouTube channel right now, you're money channel. Let's called it your money channel syndicating to a tier 1 branded network. You can start stacking persona networks, tier 1 persona network on your YouTube channel as many as you want.

You can do full tier 2 network too, it doesn't matter. All you do is you use that same money channel, you connect that as your YouTube channel in IFTTT for all your subsequent persona network. Everything single new network that you're connect to your YouTube channel, just make sure that, go to Firefox, log into that IFTTT account for that network, which would be a persona based network and then login to YouTube in another tab in Firefox. Login to that same YouTube channel which is your money channel.

That's again why I always like to use page logins instead of actual logging via profile and then connect that channel to that persona's IFTTT account as the YouTube channel and I'm saying like the IFTTT channel YouTube connect that. Then every time you syndicate a video it will push to your persona network. Every time you publish a video, it will push to your persona network. You can do that for as many as you want. There is no footprint issues provided you do the recipes the way we have them setup. We're not syndicating the video description. For tier 2, there is no different in setup.

For tier 2 networks, for YouTube or blogs syndication is zero difference. Because everything for tier 2 is triggered via RSS recipes. The only difference between tier 2 networks for blogs syndication and video syndication. Is for blog syndication, you want to add related content feeds as tier 2 triggers but for YouTube syndication is not necessary. Other than that, the functionality is all the same. All right? Greg says, he is talking about RSS sniper. “See I've been using RSS sniper also, love it. Lisa Allen and its helped speed up my RSS curation, spicing and dicing also. I look forward to what the brain dudes have to tell us.”

Will Google Slap A New Domain Since It's A 301 Redirected To An Old Domain In The Same Hosting Account? 

Next one is from Kevin. Kevin says, “I have a domain that caught some bad link juice and now has consistently bounced around page 2 to 3. Swinging wildly in position for 4 months now. I would like to a new branded domain and 301 the old domain to the new domain.” Okay, I think he means he would like to moved it to a new branded domain and 301 the old to the new. “The thing is, I will move the old domain to a new hosting provider which will be the same account and host that my new purchase branded domain will be on.” Okay. “Will Google slap my new domain since I'm 301ing my old domain, which is in the same hosting account as the new domain?” No, I don't … You're conflicting 2 things there Kevin, it doesn't matter.

Unless you're on a real shitty host which, we could start naming off some real shitty host. If you're on really shitty shared hosting account then you could be in a bad neighborhood by the IP. Just guilty by association. If you're surrounded by much of other spamming sites with the same IP which is quite possible with shared hosting. Then there can be some issues with just having that IP period but just switching from one domain to another to on the same IP, the same host. That's not going to negatively affect you because remember, your IP most likely if you're on shared hosting which I'm assuming you are. Is going to be shared with hundreds of other sites.

Google would have to penalize every site that is using the same IP as you are and sometimes that happens, don't get me wrong and that could be issue. It's probably not your issue here though. Just buying a new domain, clowning the site, putting on a new domain and then 301ing the old to the new. The host itself, the IP issue should not be causing you an issue unless it's just a bad IP. It has been flagged as bad IP because of considerably high amount of other spamming sites on that IP. There is a site that you can check that checks like IP neighborhood. I think you can do that majestic too. Anyways, you can just do a Google site for like check sites for on IP or something like that.

There are sites that would do a scan of your IP address or your domain and will tell you all the other sites on that IP. You can just go and just kind of have a scan and see if there is a bunch of Viagra or pharmacy stuff and things like that. Then I would recommend switch host anyways so that you get a better IP. That's another reason why we use Liquid Web so much because Liquid Web really limits their shared hosting. The amount of website that they allow on an IP. There is a lot less likely for you to be in spam trap like Hostgator or something else which there is a lot of that.

Remember, keep in this mind. If you're basically going clone a site that's been bouncing and then you 301 the old domain to the new domain. You will be passing the penalty eventually. Especially if it's algorithmic and you like never ever even see it. It will catch up. It won't be inst- … Initially when you clone the site, put it on a new domain and then 301 the old to the new. You should probably see any bad juju disappear, you should probably solidify where the rankings are for that. That penalty will catch up with that 301 at some point typically. It's not always the case but often times it will. You need to figure out where the problem is coming from. Where it originates and then fix that first.

If you can isolate like what you're saying, it's a bad link juice penalty. I'm assuming it's an algorithmic penalty. Then you need to identify which links are giving you the trouble and go ahead and resolve that first. Fix that before you bother with 301, the cloning and the 301 because sometimes it might just be 1 or 2 pages on your site or post on your site that have these negative or bad links pointing at it that are pulling the entire site down. If that's the case, what you would want do is redirect that single page or post URL away or give it a 410 code or something like that which means page does not exist anymore. Then you can 301 the remaining pages from the site that don't have any bad links to them on a page by page basis to the new site.

That way, you're redirecting any bad link juice away from the site. You can point it to a competitor, I didn't say that, did I? If you can't not …

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Hernan: Bad Bradley.

Bradley: If you can isolate which pages are post on your site have bad links pointing it, then you can redirect elsewhere, competitor or you could just do a 410 or you could just redirect it like a 404 page for that matter, anything like that. Then you can redirect all of your existing pages that don't have bad links point to them to the new pages on the new domain and that's how I would do it. Because otherwise if you do just a flat out domain redirect and you have an algorithmic or whatever, a link based penalty, eventually that penalty is going to transfer to your new domain and you're back to square one again. You want to comment on that Hernan or Marco?

Marco: No, I think you made a good point. I mean, 301s go wherever you want them to go. I mean, it doesn't really matter if it's to competitor or you can do it to a Twitter for example. To a Twitter profile. I've been doing that lately. If you have those domains you register and you're not sure if they will benefit, just use them as tier 2. Just point them to a tweet or redirect them to a YouTube video or whatever because the domain authority and the trustee of that property will filter whatever bad link juice is between the tweet and your money site.

That will be the only thing that … The good thing about 301s is that, you can use them whatever way you want and there being a switch box, if you're pointing them to a branded properties, you need to be really careful with branded properties. We do not blast them with links for example because of the branded possibility. The truth is that, you can always kill the link juice and point them like one to your back. Like a PBN posting to a tweet and then the tweet link into your website. You just need to be creative with 301s. I think things can get really fun when you actually get the power benefit or when the detachable link juice can have.

Bradley: Okay, he says, “I still want to use the old domain as I put 6 plus months of link building into it and I still use that juice on the new branded domain. The reason why I'm doing the domain transfer, is that I don't want to pay $155 a year for hosting. I have the domain packed for $16 a year. Can I just do the 301 and leave the domain parked?” I don't understand what you mean there. The domain should have nothing to do with your hosting because you can point the domain to any hosting account that you want. If you've got the registered in your registar or whatever it is, Name Cheap, Go Daddy, whatever. You can point that domain to any hosting that you want.

Right now if you have it parked, it just means that your main servers are pointed to the parking page for whatever registar you're using. All you have to do is go update your name servers to point to your hosting account, whatever hosting account you have and it will automatically point to that host now instead of parking page. Kevin, I'm not sure what you're saying about having a parked domain and all that. You can't leave a domain parked and also 301 it. You can't do that.

Hernan: I think he is also confused because you don't have granular control at the, it will be the registar level where you'd have to go … What we do is, like wild card 301s when we redirect everything to the homepage before we redirect the domain to wherever it is that we wanted it to go. Especially when something, you know how Chinese domain are, they'll have hundreds and hundreds of sub-domains and you don't want to go and redirect each one. We use the wild card and then we redirect that somewhere else. If he's wanting to keep the juice and if he is wanting to keep what he has and the content.

He plans to do a page by page and that's HT access or maybe a WordPress plugin. We're talking about 2 different things. Not the hosting account, not the registar but actually on the domain itself, going into the domain and if it's HT access, then it's C-Panel or FTP or SSL. Whatever it is he is going to use to get at that .htaccess file.

Bradley: Yeah. I mean, what I would do is the existing site, if it's a WordPress site you could install the 301 redirect plugin. The simple 301 redirect plugin and you could actually create a spreadsheet. Just use Excel or whatever. Create a spreadsheet and in column A, you put your old URLs, you're existing URLs from the existing site. Then in column B, you put the new URLs and do a one on one ratio because you're going to clone the site anyways. That is what I would recommend doing, is you clone the site. First, remember, you got to identify where the bad links are coming from and solve that first.

Then you do a one on one, page by page, post by post redirect on a spreadsheet. Column A, original URL, column B, new domain, new URL. Then you can use the simple 301 redirect plugin with the bulk extensions add-on, which is free add-on and you can upload the CSV file and it will automatically create all of those redirects for you. That's the easiest and quickest way to do it in my opinion. The homepage URL, the homepage itself, so the root domain or the existing domain, I would put on something like the ultimate coming soon plugin or something like that or you could just put up and image and a link that says we've moved or whatever.

The root domain itself would be like a parking page but it would still be on the existing WordPress site and it will have an actual link saying we've moved over here or something like that. That's how I usually would do it or you can do it all in HT access or you can setup redirects inside C-Panel. Those are a little bit geeker to do though. I'm not sure what you're saying about the packing and all that kind of stuff. Unless you purchase the domain through the actual hosting account, in which case, again, it's not going to cost you more money unless you're with some kind of weird host to be able to make that domain, the purchased domain, the new one an add-on domain to the hosting account and then you're going to update the main serves to point the main servers that the host give you.

Is There A Way To Use OBS To Live Stream Video To Pre-scheduled Events On A Youtube Channel? 

I think there is some confusion there as to it you're trying to do, Kevin but hopefully that is helpful. Ed is up. Ed, what's up Ed? He says, “Hope you're all having a good summer.” Mine has been hot as hell though can I tell you that. “I've been trying on my own but have been unsuccessful utilizing OBS, to stream videos, to pre-schedule events on my channel that are already ranking on Google and YouTube but just need to stream the actual MP4 or the WMV to the schedule event to complete it.” You can probably can stream WMV, I can't imagine why you couldn't. I was playing with some software the other day that doesn't work with WMV but I don't think it was OBS.

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Anyways, “Is there a way to do this with the version of OBS you have in your original training video?” Yes Ed. All you do is go … Let me see if I can. I'm going to have to go ahead and grab the whole screen here for a minute guys so just bare with me. I'll walk you through it and I know this is going to be a little bit hard for you guys to see so what I'd do is. Just give me one minute. Let me go to desktop, all right. You guys …

Hernan: Make sure you open a separate instance of the software.

Bradley: I'm sorry.

Hernan: Make sure you open a separate instance of the software, right?

Bradley: Well I'm not going to have to open the software.

Hernan: Okay.

Bradley: I'm just going to show him how to do this with the thing. Let's change this out real quick. I'm going to swap to a different … You know what, let's go ahead and go do … It's easy Ed, it really is. It's simple, you just got have to grab the stream key for that particular event. If I come over here, this is over main channel, Semantic Mastery. If I come here to live-streaming, I go to events. These are going to show you upcoming events right? This is the one that we have upcoming that I actually … Let's see, resume [inaudible 00:35:17] on air. I'm not sure why it's showing this but it … Because it's showing live now. What you want to do is go upcoming, sorry. Let's go to that.

You guys can see these are the coming webinar events. Ed for you, what you're talking about is you have already ranked some scheduled live events and you want to now stream a pre-recorded video into the already ranked live event. These are live events right here and what you want to do is, first of all. I'm assuming you used so sort of software and you have to create the live events, I'm just going to assume you didn't do it manually and create live events manually because if you used some sort of software. It should have created the live events using the custom settings instead of the quick settings. Because it was scheduled live event created with the quick settings.

The only way, and quick just means you're going to use Google Hangouts on air. The only way to actually insert a video into that live stream is to actually start the Hangout on air and then use a software program to insert it into the actual Hangout on air feed. The problem with that is, pre-recorded videos always come out really crappy when you try to stream a pre-recorded video to a Hangout on air. It always come out really crappy. The transitions will be real shitty, they will be all pixelated and stuff like that. Any transitions in the video will come out like crap, the audio is going to sound absolutely terrible and it's a bit geeky to setup anyways.

If you setup a custom live schedule or live event, so that's going to give you your encoding keys and by the way, once you setup a live event and you click the schedule button or the save button or whatever. You cannot go back and edit it. If it's not the correct format, then you have to actually delete the event and then recreate it with the correct format. Let me show you what I mean guys. If I click on new live event, right here you can see the types. There is 2 different types. Quick which uses Google Hangouts on air and custom. If you're setting up live events for poking key words, to test key words. You want to make sure that they're always setup on custom.

If you're using software that does the poking for you using live events, it should have already created the events using the custom settings. Let me just show you. We're going to say Ed Demo. We'll go ahead and create this live event using custom live we show here public which means it will go ahead index. Let's go ahead not share it since it's just a demo, I'm going to click create event. Now I'm assuming, again, Ed you had set it up this way with a custom settings. If that's the case, then when you go to use OBS. You first of all you want to select the bit rate. Depending on your bandwidth, I would recommend going with 480p.

If you have real high bandwidth, you can go with 720p but if you got pretty crappy bandwidth then I would go with 360p. Remember that's going to affect the quality of your pre-recorded video though, just keep that in mind. What I typically do is go with the 480 setting. Once you selected that, you can see it says event successfully saved. It will give you all of this other data here. Then what you want to do is go to info and settings, I believe. Hold on, I got to find it so just give me a second. Maybe it's under live control room, there we go. Let's see, there should be a stream key, maybe it is back here on injection setting, just give me a second.

Select your encoder, okay. For other encoders, that's what I'll do. Okay, I'm going to switch really quick. It shouldn't matter because it should be only for this one event. There is a channel stream key. If you got to your stream now beta, where it says beta. If you click on that, then that will give you channel stream key. Which means anybody with that key can actually stream into that channel, which is why I don't want to show that publicly. I think for individual scheduled live events, the stream key is unique to that event. What you want to do is select your encoder, select other encoders and from here is the stream name.

You want to copy the stream name and insert that into the stream key section of OBS. Does that make sense? Let me open another instance like Marco: just said so that I can show you where that goes. You guys should be seeing my whole screen, am I right? I just want to make sure, confirm that everybody is seeing this.

Adam: Yeah.

Bradley: What you'd do is from your scheduled event, once you've selected you bit rate, once it saves and it says event successful saved and it opens up these other options from the select your encore. You want to select other encoders. Then you're going to highlight stream name and copy that and then you're going to go into your OBS software and then you're going to go to setting, you're going to stream and you're going to go to YouTube and then you're going to paste your stream key right here. You're going to click apply, then you're going to click okay and then you're click the start stream and once you've clicked start stream. It's going to actually, it will show you a preview you on here.

For example, if we come over here to live control room, once you've clicked the start stream and OBS, it will show preview up here. You can click the preview button and it will start the stream but won't start broadcasting until you tell it to start. That's a good time to go ahead and get setup and let me just cancel this and I'll show you. Inside of OBS, if you have an image setup like for example. Let's say this is the image that you want to use as your thumbnail. I always recommend that you have a thumbnail setup as a scene. A 1280 by 720 thumbnail and then your video next in line so that you can switch between the 2 and you can see … When you start the stream in YouTube, let it run for about 2 or 3 second and then just go ahead and click on the video

Because when you click on the video, it's automatically going to broadcasting that video to the stream. See that? That's why you want to do is use a place holder, a thumbnail image as a place holder first and then click on it because it's going to automatically start it from the beginning. Just sit there and watch the video and near the end of the video right before it fades out or however you've got the ending of the video, you just want to click back to the thumbnail. Let it run for another few seconds and then go ahead and click the stop broadcast button. That's how you do it. Once the video has been streamed and it renders fully which takes a few minutes.

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Then you can go back and use the YouTube editor to edit out the thumbnail in the beginning and edit the thumbnail at the end if you want. If you've got a good call to action, a thumbnail with a good CTA, it shouldn't matter anyways. Hopefully that was helpful. Let's go ahead and switch this back to how we had it. Okay, it should be. Hopefully that was helpful Ed.

How To Know And Create A Semantic Seed Site? 

Steve says, “I've been checking Hump Day Hangouts for some time. Great stuff.” Thanks. “Today my first question.” Awesome, glad to have you Steve. “I've heard you guys and especially Marco, talking about Semantic seed sites. Yet I can find little practical information about how to achieve these status. Assuming I have a site, non-local selling e-products that has good content, original plus curated. I've added JSON-LD markup and I'm using RSS IFTTT syndication. The social site is branded tier 1 network. What other specific steps do I need to take to make my site a semantic seed site and how would I know it is one? Are there specific involved or is it like calling your site an authority site, vague meaning but no real definition? Thanks.” Marco, I'm going to dump this one in your lap.

Marco: No, no problem. I wasn't vague at all about how to create site or a seed set. It start with IFTTT. I mean that's how you start sending the signals and the trust but the one sure way to do it is get a verified map. You go on you verify your … Excuse me, you get a verified business listing and then you can push that trust and then I would have to start giving way too much on how to do multiple locations and how you can set that all up. I'm not ready to give all that stuff away but it can be done. You can use one location to verify multiple locations and then you can create your seed site or just transfer the trust from the one seed site that you created in.

Once it has even trust, transfer it to others in the set. That's what happens anyway when we get a verified Google my business listing and we get that tier 1 going and we start posting to it because they're all trusted sources anyway. What's coming back is links from trusted sources to the blog or whatever it is you're running. Your business site, your personal site. All of a sudden, that becomes a trusted site. I mean we looked at the other day, Monday in our master mind on one guys and how was manipulating maps to create his seed site and seed sets. It worked really well guys. Once you get it done, you avoid penalties, you shield yourself away from anything.

Now this is very technical and it's not something that I can give a way in a master mind. Excuse me, in a Hump Day Hangout and it's not something I'm going to give away publicly anyway. At some point I might do a, I don't know, maybe a webinar or some training on how to develop seed sites and seed sets but one of the ways that we do it is IFTTT.

Bradley: Yeah. Okay, hopefully that was helpful. Even if you've got an e-comm business, you can still register the business to a local address. If you have an actual office, I would recommend that you verify to your office. If not, you don't want to use your home address, if that's what you've got as an e-comm store. You can use a P. O. Box, just use the street address option and that way you can get that verified local, Google my business listing. Which is going to validate the entity. That's what Marco was saying.

Marco: Just to add to this. One thing that we learned from our RYS Academy that people need to clear on is thinking local and thinking local maybe is just your neighborhood or just your city. Really your local when it comes to maps, can be any geographical area that you're working in. The street address then becomes irrelevant because you're not delivering services at your actual brink and motor store. What you're doing is you're serving people at their place of business. Whether you do it locally, state wide, regional, nation wide or even globally. Then your global setting becomes your local, you know what I mean?

Bradley: Yeah.

Marco: When you verify, you're not going to be publishing your address, you're going after the region. When you think of local, you have to think of your local approach that for your e-commerce or whatever it is you're doing on the larger scale than maybe just a neighborhood, I don't know plumber or anything else that might fall onto those categories as far as services are concerned.

Bradley: Okay cool. Shit, I keep doing this. I'm getting ready for the update webinar because I screwed the URLs. We got about five minutes. Let's scroll through a few these questions.

Will It Be Too Many If A Blog Post Is Syndicated To Google Plus, Local Page, Google Plus Brand Page & Google + Profile? 

Andy says, he looks like a new face too, “Hey is I syndicate my blog post to my Google Plus local page, my Google Plus brand page and also share my blogger post to my Google Plus profile page, is this too many?” No, that's fine. When I first read this question earlier, I thought you were doing all 3 to your Google, like you were syndicating from the various locations to the same Google Plus page or whatever and in that case I would say, don't do that.

This is fine because your blog is going, your Google Plus local page or Google Plus brand page which is absolutely fine to do that and then if your blogger post is being syndicated to your profile, your Google Plus profile then all 3 of those are different. That's perfectly fine. There is no problem with that at all. Good job by the way for setting it up like that too because now you're getting 3 times the power of a single syndication.

Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop?

Scott says, “Hello, I have IFTTT V2, my question, the required tools needed. Screen capture software, proxies or VPN, Phone verified accounts. Don't see a VPS. I plan to do my own link building using FCS networker. It's probably a good idea to have VPS in this case then, correct?” Yeah probably, I don't run any of those. What do you think Hernan? Should he have his VPS for his FCS networker? Well for GSA there is no doubt, for FCS networker, I don't how heavy that is on bandwidth or PC resources.

Hernan: No, it's not heavy at all. I mean, for FCS networker, if you have … You'll definitely need one Bradley was saying a VPS for GSA that because otherwise you won't be able to do anything and GSA goes into nasty place. Point blank you don't want that in your PC. Since you're getting that, you can very well run FCS networker. FCS networker the only thing that you need actually is the FCS account creator which is a pretty … I think it's UBot software. It's pretty straight forward over there. It won't harm you because it won't be running 24/7 or anything like that. I don't think you need it.

If you're getting one for GSA, you can definitely go for one like on GreenCloudVPS or something like that and you can install the FCS Networker over there.

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Bradley: Yeah, again that's why I don't use those software myself, normally I have somebody does for me but we have 3 dedicated serves that we use specifically for GSA and I'm pretty sure FCS networker … No, because FCS networker is cloud based except for the account creator, correct?

Hernan: Yes. That's right.

Bradley: That's why you don't need a VPS for that. We have 3 dedicated servers for GSA alone but that's because it's so damn resource heavy plus one of our servers is specifically used for scraping link targets.

Hernan: Yeah and the main problem is not GSA, like the actual link building tool but the capture breaker. The capture breaker will be like the most resource heavy, the OCR aspect of it. It's like really resource heavy, that is why you need a VPS with at least 8 gigabytes of RAM to like run it fluently otherwise it will be crashing and what not but FCS networker is not heavy. You can run it on your desktop app, on your PC sorry. Then again, if you're getting a VP-. This is the thing, you do not need either FCS or GSA to build a IFTTT networks. You do not need them. All you need is the training and maybe a VPN or a couple of proxies and that's it.

You know you can get from a verified account et cetera but you do not need them. You will need them in case you want to forward those networks with links.

Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop? 

Bradley: All right we have a few more to run to. Hopefully we'll get through these very quickly guys. “Would you save the link building for VPS use and build out networks on regular desktop?” Yes. We don't use like VPSs for building networkers, we just do all of that from our own local PC.

When Would You Suggest To Start Using Video Marketing Blitz? 

Scott says, “I just purchased Video Marketing Blitz through Semantic Mastery Affiliate link. I'm currently going through the IFTTT V2 course and it's involved. When would you suggest to start using Video Marketing Blitz, maybe after I've gone through and setup a few rings and completely understand it and implementing it so I stay focused? I couldn't help but get VMB because it looks so flipping cool.”

I like that Scott, it is very, very powerful. Anyone who hasn't seen the webinar that we did with Adam. Adam if you want to drop that link on the event page. Go check it out, the replay is up. I highly recommend it. As far as you Scott, what I would recommend doing is once, as we always say, the IFTTT rings, you should learn how to build them. Setup, 1 or 2 even 3 on your own so that you know how to build them and then I recommend outsources from that point forward. Whether you buy them from us or you hire your own outsourcer or you buy from somewhere else. I really don't care.

I'm just telling you should be outsourcing that because it's so time consuming. As far as using, Video Marketing Blitz, you can start testing key words now using the poking, the key word prospector or whatever it's called. Which is poking key words and checking key words. You can start doing that now. Then what I recommend what you do, is you have 2 separate sets of accounts, ones that are testing accounts or test channels that are specifically, there is no other connection on the web, they're not Semantic friendly, there is no IFTTT networks. They're just bare bones YouTube channels with the YouTube API enable. You use those for testing.

Then you setup money channels that you use, for once you've identify the key words that can rank every easily, you setup money channels with individual IFTTT tier 1 branded IFTTT rings for each one of those channels. That's how I recommend doing it. What I suggest doing is learning how to build the networks so that you understand them and then stop building them. Either hire us to do it or hire your own outsourcer and have them build them. Then start working on the Video Marketing Blitz software side of things while somebody else is building your networks for you. That's what I recommend you do. Okay?

Otherwise you'll be spending all your time building networks and building networks is not going to make you money. The completed networks, what you do with them will make you money. Get somebody else to build them for you for a lot cheaper, your time is worth more than what it will take for you to build them, I can tell you that. Adam is going to flip out on me. I'm going try and answer at least 2 more real quick.

Is It Okay To Use Blogger Instead Of Tumblr In Creating T2 Themed Persona In IFTTT? 

Jon says, “I accidentally created a second tier 2 themed persona account with Blogger instead of Tumblr, so I have … Tier 2 themed persona account with Blogger instead of Tumblr. I have Blogger, Blogger, WordPress. What would you recommend? Using it a tier 3 and point it to tier 2s, use it as a 4th tier 2 and point it to the same money site or changing all the interlink and recipes WP Tumblr?”

It's not that important Jon. If you're using for YouTube syndication, it really makes no difference. If it's for blog syndication, then you can use it just an additional tier 2 ring. Just make sure you're adding additional content triggers in. Again, if you're using a tier 2 network for blog syndication, you just got to make sure you're following instructions inside the training or else you're can leave a footprint. For YouTube syndication, makes no difference. It's really not a big deal what you want to do with it, you can leave as is or you can make it a tier 3, I typically don't. That gets a bit too complicated. There is too many moving pieces there.

Do You Build As Many Drive Stack Links Regardless Of Where They Come From To Get Power? 

You can just basically repurpose it and use it as a YouTube networker, a tier 1 YouTube network for one of your YouTube channels. Last one I'm going to answer Beyond Measures, I'm going to read it, I don't know that I can answer it and then we're done. “Not sure of detail that you can go into during Hump Day Hangouts but for drive stack link building, do you just build as many links regardless of where they come from to get power since drive stacks can handle abuse and clean the links before passing the juice to money site? Thanks.” Me personally, I just scan them. Like all I do is once a drive stack is completely, I'll send it over Daddy for our link building service which is the same service we offer on Search Space guys.

The same one that we talked about at the beginning of this webinar. There is going to be a brief window of time where there is going to be a discounted price for link building packages. That's all I do, is just send the drive stack URLs over to the link building service in order to link are packaged and have them just blasted with spam. Any comments on that Marco?

Marco: No, I mean, that's it. It depends on where it's going, if it's going to your money site, I don't know I would trust a fiber gig although it could probably withstand the abuse but as far as link building, you know how we do it. We turn it out to Daddy, he does his thing and we deliver it. We hide everything inside the folder, inside the drive stack. Everything benefits from it and whatever is connected to benefits from it. It's that spider web silo affect. It's just what we do, that's it. There is no secret to what we do.

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Bradley: That's how we do.

Marco: That's how we do what we do.

Bradley: All right guys. Thanks everybody for being here. The IFTTT SEO Academy update webinar starts about 5 minutes. I've got to this URL mess that I made fixed. As soon as I clean that up we'll get started. We've got a couple of cool things to go over today in the webinar. If you guys aren't aware to get to that. Just go to the Facebook group for IFTTT SEO Academy V2. Click on the events tab and you'll see the event. If you click on the link in the event, it will take you to the events page. Okay and we're going to start that up in about 5 minutes. Thanks everybody for being here. Thanks guys.

Marco: Awesome. Bye everybody.

Bradley: Bye, bye.

Adam: Bye, bye.

Hernan: Bye, everyone.


What is Ideal Number of Keyword in a Video Title?

By April


In the 71st episode of Semantic Mastery's weekly Hump Day Hangouts, a viewer asked about the ideal number of keywords to be added in a video title.

The exact question was:

Hi guys, I know you go after 1 keyword per video, with your video title do you put the brand name in there too?
say, plumbers in dallas | bobs plumbing – or do you have just the keyword? Same for the meta tag of a web page.

Just one quick yes or no question, sorry – when you have multiple personas attached to 1 youtube channel, do you use the same tier 2 for all or does each tier 1 get its own content sources or can you do both, say, 1 brand and 2 personas, all 3 use the same tier 2 but also have other related content sources? Thanks?

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Is it Possible to Rent a YouTube Video? Here’s How!

By April


During episode 69 of Semantic Mastery's weekly Hump Day Hangouts, a participant asked about the possibility of renting a YouTube video.

The exact question was:

I am just starting on SEO. I heard it is possible to rent a YT video. How can I do that?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 68

By April

Click on the video above to watch Episode 68 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hi everybody welcome to Hump Day Hangouts. Today is the 24th of February 2016 and this is episode 68. Keep watching the numbers go up and I want to start saying we're getting close to a 100 but we're not quite there yet. We'll still go. Let's see, we're going to go through some announcements after we say hi to everybody. I'm going to put that off for a minute and start off with Chris, he's the first one on my screen, how is it going Chris? Chris is muted; okay well Chris is being silent today.

Chris: Sorry I'm [inaudible 00:00:32].

Adam: Can't complain, good to hear from you.

Chris: Hey Hernan, how is it going?

Hernan: Hi guys, hi Adam, hi everyone. It's really good to be here.

Adam: Marco, what's up?

Marco: Hello from boring world.

Adam: Shut up.

Hernan: Hey, I'll be joining you next week.

Adam: God, screw both of you. Bradley, how's it going man?

Bradley: its good man, I'm glad to be here.

Adam: All right. Let's do it. We got some quick announcements. We got some info to share with you guys, some cool stuff then we'll dive into it. Let's see, I think last week we told everybody but in case my memory is failing me, I have IFTTT 2.0. Definite launch date is the 28th of March. I'll drop the link if you want to get notified or get more information about that, hop over and sign up.

Chris: Yes it's about time man.

Adam: We've been [inaudible 00:01:28] a lot, I don't know if we've really announced it on Hump Day Hangouts. This is obviously going to be an expanse of the [IFTTT 00:01:36] product. We're going to have a membership area, there's going to be updated training. We’ll give you some more details of that later. I'm going to leave that hanging so that you're tantalized by the prospect. Also if you don't know how things work, you join the master class, you get IFTTT included just like our master mind members get the master class and IFTTT included. We're going to be raising the monthly price on the master class soon, if you want to do that now, lock it in and hop in. Now is a good time to do it before we come out with version two of IFTTT SEO. I'm going to put that link in there if you're interested in that.

Last week unless I was mistaken we had an interview. We were talking about buddy VIP as a tool for testing video marketing. I'm going to let Bradley talk about this a little bit more since he kind of conducted the interview. This is something we did with our master mind. He's got some information about that and we wanted to share with everybody. It's a pretty cool product; it's got some good uses. I'll just put it over to you Bradley.

Bradley: Let me just go ahead and grab the screen now then. Just one second. This is it, if you dropped the link Adam, its semanticmastery.com/buddy/vip. Guys I did an interview where we had Jeffery Evans the developer last week during master mind. I just cut that part out so that you guys could see what it does. It's a really cool tool. Those of you who are doing video SEO or even regular SEO but are trying to find out which keywords you can rank for little to no effort.

Really with zero SEO effort. What the tool does is it uses YouTube but essentially what it will do is, you add a bunch of YouTube accounts that you can purchase from Fiverr or there's a provider on SourceMarket. There's several providers where you can get YouTube accounts. These are not flushed out YouTube accounts. They're strictly set up accounts with no profile links, no persona, nothing.

They're just for test accounts and you add a list of accounts, let's say 5 or 10 accounts to buddy VIP. What it will do then is you add the keywords that you want to rank for or that you want to test. It's just for testing purposes. It will go out and find, it will log in to one YouTube account, it will go to the creative comments, the YouTube editor. It will find the creative comments video basically around the keyword that you enter.

Then it will change the title to the keyword plus the location like if you're doing local for example. Then it will save it because creative comments, you're allowed to use other people's videos. It will save it into that YouTube channel and then it will repeat the process for all the keywords that you have listed in your file. It will cycle through so that you're not doing more than 3, 4, 5 videos per account at any one given time.

Then what it will do is after all the videos have been saved as creative common videos on your own channel, the software will go check Google to see where those videos have ranked, where they've landed. You can tell it to go look 3 pages back, 4 pages back, 5 pages back. It will save the video and its ranking position in the CSP file. What's really cool is that guys, this doesn't require syndication networks, nothing. This is strictly for testing.

You can quickly identify which keywords you can rank videos for with zero SEO work. Or at least get them to page 2 or whatever and then you can say, “Okay then with a little bit of effort, I can get this to show up on page 1.” It works very, very quickly and it's simple to use, it's a simple to use software program, it's not complicated. I like it a lot because we were doing the same thing with Hangout Millionaire.

Hangout Millionaire is a great app, don't get me wrong but it takes a lot longer with Hangout Millionaire and there's the monthly expense with Hangout Millionaire and this is a onetime fee. Those of you that are looking to try to identify keywords that you can rank for very very quickly with little to no work especially videos, this is a great tool. We did an interview with the product developer about 40 minutes roughly. You guys can see that right here.

Obviously there's a link there and also there's a coupon if you use the coupon code Bradley at checkout you get 50 bucks off. I don't know how long that coupon code will last it's up to Jeffery, how long he allows that to last. I encourage you when you're done with Hump Day Hangouts, if you have time, if you're interested at all in something like this. Just check out the webinar and pick it up while the discounts will last.

Hernan: We love this tool so much that's it not actually a discount but actually paying out of pocket for 50 bucks for you guys.

Bradley: I'm going to pay 50 bucks for each one of you.

Hernan: Have that in mind.

Bradley: All right Adam. Back to you.

Adam: Not much, I wanted to, we've been sending out some emails and we've mentioned project supremacy. We had a bunch of really cool reviews and people talking about it throughout the master mind, the master class. I've seen a bunch of threads about it. It's a pretty cool tool. I cannot remember whether it was you Hernan or Bradley were you able to talk about using it as far as the market goes? Which is one of the really cool aspects of this.

Bradley: Yeah unfortunately I don't have it. I was hoping to have time to install it on a test site, a demo site that I could show it today briefly but I didn't get time to do that. The only function that I've used within it so far is the local business markup, the structured data markup part which will add a [Jason LD 00:07:23] markup in the head of the site individually. We're just filling out fields, so that you don't have to do the JASON LD coding yourself. It scares a lot of people, I don't know why; it's not difficult to do. A lot of people just don't like to do that, they get nervous about it.

This makes it really easy because there's just literally text fields and you put in all your data. Name, address, phone number, description, the same as attributes anybody that knows anything about structure data markup. In the JASON LD, the same as attribute is very, very important and that's where we link to our IFTTT properties. Any social data hubs, Google social data hub partner sites, any semantic hub citations. You can use all of those same as attributes very, very powerful for local.

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Anybody doing local SEO and trying to rank maps. All of this makes it really, really easy inside that plugin. Also what really cool about is, if you've got multi locations, if you've got a website, for example a local business that has multiple locations, then on each location page you can override the JASON LD markup and the header by injecting page specific structured data in that page.

That's really cool for those of you because that's been a challenge with people that are working on websites that have multiple locations. If you put a site wide script in the header of the site, then it would interfere with the location pages. Having the proper structured data on the location pages. This plugin kinds of makes it a lot easier. It solves that problem in almost an automated fashion. That's the only part of it that I've used. I know the plugin does a hell a lot more. Maybe Hernan could talk about but that's all I've used it for so far and I like it for that.

Hernan: That's the core; you could call that the core feature. They are showing a ton of results, just by people implementing those markups. Which we already know that they're powerful. The plugin as you are currently saying Bradley makes it easier to implement. What you could do also is you curate content and to interlink content from within the plugin. It has a really neat keyword research tool. Again it's a tool that you need to have in mind that it's a tool so it's based on criteria of the developer.

I think it allows you to, whether you are doing affiliate or if you're doing local, it will allow you to give you some, a good panorama of the entire landscape of that local search and whatnot. I think it's pretty cool and in fact we started with [inaudible 00:09:52] and playing with it a little bit and actually reaching out to the developers because people were starting raving about it on the master mind I think it was. I think that's a good plugin to check it out, I think it has 3 different licenses and it's really inexpensive for what it does. I would suggest that you pick it up.

Bradley: Awesome.

Adam: That's all I got, you guys got anything else?

Bradley: I think that's it. If we got some questions, we'll go ahead and jump into those.

Adam: Let's do it.

Bradley: I'm going to take the screen and here we go. I do want to share 1 more thing though, because this is just a little bit of a tease. We started a subdivision of our main company and our main master mind group. It's called Mastery PR, it's an affiliate division that we're building out for Semantic Mastery anyways. We decided that we're going to take some of our master mind members that were interested in affiliate marketing and build affiliate businesses all together.

We're building a foundation, a scalable affiliate business, not some solo act sitting behind their computer in their underwear doing affiliate promotions. That's fine and dandy, will make you some money yes, but to build a real business that scalable business where you can work on your business instead of in your business, you need to build a foundation. Start thinking about creating processes and working procedures for all of that.

We were doing that Semantic Mastery anyways, for Mastery PR our affiliate division. We decided to go ahead and include those master mind members that were interested in wanting to build an affiliate business as well. Because we have heard that's come up several times. That there was people wanting to get more into the affiliate side of things.

Again we wanted to say, “Look, if we're going to develop this division out as kind of a separate company, right now it's under the Semantic Mastery umbrella but at some point it might end up being its own corporation. A serious affiliate business.” We decided to go ahead and bring in some mastermind members in, those that wanted to learn that. I can't tell you how exciting it is. This is inside the community that we have for that. This is about 3 week’s old guys and we have so much.

I'm just giving you a quick tease in here. We have so much activity in here it's ridiculous. If anybody is interested in learning how to build an affiliate business, I highly recommend that you jump in; it's a small group right now. I highly recommend that you join the mastermind and tell us that you want to be part of Mastery PR affiliate group because you want to learn how to build out an affiliate business. Because there is so much activity in here. I've never quite seen the excitement level of a small group like I have in this particular thing. Not that the mastermind isn’t awesome but like this is a very, very focused effort.

It’s about 30 people in here but about 20 of us are really active. I just want to kind of share that because I know that it’s something that I've got a lot of passion for right now. We've brought on [Zane Miller 00:12:58]. Anybody that knows Zane Miller, he’s a YouTube nerd, a YouTube expert. He likes being called a YouTube nerd by the way. He’s a partner with us in this. The 2 of us teamed up together well, Semantic Mastery and Zane Miller teamed up together to create this Mastery PR group. It’s really exciting.

Contextually Linking Keyword-Location Pages on a Silo Site

I just wanted to share that, hopefully anybody interested in that, now is a good time to jump in and get in on the ground floor. That said, let’s get into the questions. Rob says, “Hi everyone, I have a couple of questions, if building out a SERP Shaker site, local services site with each category having 75 keyword location pages. Is it advisable to contextually link pages in each silo to each other manually in their respective silos only or are they already technically linked to each other by virtue of the drop down menu at the top of each page near the header which displays all the pages?

Well technically they are but those navigation links are given the same amount of weight as contextual links do. You would be better off doing that however I would never recommend you going in and manually linking between 75 pages because, you’ve got so much better things you could be doing with your time. Also a serp shaker, they have that next link or the next and the previous link. When you're building out a silo, just use that next and previous link setting.

If you're building out one silo at a time, then it would keep all the contextual links within that silo anyways. Honestly, I wouldn’t do anything manually. I would just do that when you're building shaker pages. Just set that up with that next and previous link setting. Hernan, they still have that in there right? I haven’t used SERP Shaker in a while.

Hernan: Yeah they do.

Bradley: Okay that’s all I would do. A contextual link is obviously going to be a better link than a navigation link, that always is. Just use the next and the previous and then select the anchor text that you want to use from within the shaker page. You can even spin that; you can create a short code with spun keywords as your anchors that are all related. Have that do that you have a variety between your internal linking, your internal links. Number 2 is I've got a branded tier 1 network around my hosted money site above. It is advisable, your sub share site, okay. Is it advisable? I wouldn’t do that but if you want it sure. Is it advisable o syndicate every keyword location page that I publish?

Not at all. [Crosstalk 00:15:36] indicates more generic silo category pages instead of each location page. First of all, you should be syndicating posts really. You could syndicate pages if you use a separate plugin. RSS includes pages, things like that but usually it’s for posts. Because it’s the RSS feed that does the syndication. Pages don’t go into the RSS feeds by default. You’d have to use a plugin that would make that happen. I typically don’t ever syndicate pages. I just syndicate posts. Number 2, I never recommend that you syndicate SERP Shaker pages or posts to a network. Because you'll get your network accounts terminated. You blast out 75 posts at once; chances are that Tumblr and WordPress are going to terminate your accounts. I don’t recommend that you do that.

Hernan: I once tried to do that with 500,000 Serp Shaker. 500,000 posts and sub shakers and it was over [inaudible 00:16:39]. We actually broke the host.

Bradley: We broke Tumblr, Tumblr shut down for about an hour.

Hernan: It was kind of crazy. Now you'll get a ton of timeouts and probably you get even your IFTTT network account shut down. Your IFTTT network shutdown because of this, so just have that in mind. If you want though, what you could do is to set your Serp Shaker as pages. Then you can have a blog, a normal blog. Then link from the blog, from the article itself to the silo heads to the categories. That will allow you to use the link inside the IFTTT network to power up your entire structure. I wouldn’t do it that way.

Bradley: Yeah not at all. I would never advise it. In fact I just don’t build networks around those types of sites anyways. Only because at any moment they can be slapped. Because of that, why go through all that trouble? I'm just telling you personally what I do. I use those sites to drive traffic, to identify places that I can rank for by building a more traditional site in which case I’ll go out and build a regular style website targeting the keywords that I know already will rank with little to no work. Because of the Serp Shaker site or the ATM site in my case I use the delete gadget in the ATM. Then I will build out a traditional site targeting those pages then use an IFTTT network for that. Just personally I don’t see the point because those types of sites can be de-indexed or slapped.

It doesn’t happen all the time but sometimes it happens and that’s a real pain if you put a lot of effort into it. That’s why I really don’t do any off page SEO work to those sites at all. That’s it; I just blast out more sites. If I find a site that’s doing well, instead of doing any additional work to it, I build several more sites just like that one. Targeting the same the keywords just on different domains. That I can end up blanketing for those terms. In that way, if one of them gets de-indexed then I've still got others. As far as if you're going to syndicate pages instead of posts, if you were going to do that Rob which I don’t recommend. Then I would just say, go with just the category pages or the silo pages and that’s it.

Thoughts in Using EMD on Today's SEO

Greg says, “Hi, I want to rank for local dentists. Lead gen and get dental SEO clients, dentists in Palm Springs is top keyword. My domain, I'm concerned that it is too much EMD to listening to many of the Mastery. Should I continue with this domain? Would you strongly urge me to dump it and restart with something like local dentists.com or springdentists.com?” Yeah, I always recommend going with more of a branding-type name Greg. EMD’s are not ideal anymore at all in my opinion. I think you're way better off going with a pseudo brand.

Even if you have a keyword in there like that looks like you're still saying, local dentists or spring dentists, that’s okay. That’s only a partial match so it’s not an exact match. That’s still way better than going after an EMD. I like to do something that I can brand, again a pseudo brand that you can call. Something that can be branded or act as a brand.

Because those tend to work better and have more longevity. Due to the EMD issues, it sounds I guess like the link from IFTTT networks would have to be no follow from one of your videos. Would that defeat the purpose and lose much of the link power? Now not necessarily Greg, I mean that’s the problem. If you start building links with the brand name, especially if it’s a lead gen site and you give it an exact match domain. You name it something generic like Palm Springs dentists which would be again your brand name, would also be your keyword, exact match keyword.

Then you're in trouble. Because have you tried to build brand links with exact name keyword anchors? If you try to build URL anchors, just naked anchors, it’s going to be exact match keyword anchors. That’s why I say it’s better to just give it a pseudo brand. Something that can be brandable. That way, when you're building brand links, you're not over optimizing when you're building URL links, naked links.

You're not over optimizing. Don’t worry about the whole no follow, follow thing guys. Honestly I do some strategic things with do follow links. I build links regardless of whether they're follow or no follow. It doesn’t matter to me anymore. Because a natural link profile is going to have both anyways. The domain is small, only 3 links aged 1 year but ranking page 7 for a few times. Well you’ve really got nothing to lose by switching domains.

If you're on page 7, and all you got is 3 links then you’ve got nothing to lose by switching domains right now. If you're ranked in page 1, then I would say you realize that either leave it or go ahead and switch domains and redirect the old to the new. You're probably going to see some dancing; probably you would see some dancing. In this case, since you're on page 7, what harm would it do to go ahead and switch now? I would go to something more branded. If you have the 3 links that are already pointed to that domain, just do a 301 redirect from that old domain to the new one. Once you get the site cloned over to the new domain.

Hernan: You can use the old domain as a switchbox as well since being EMD. I would follow Bradley’s advise it’s not too late right now to do the 301 and see what happens. Because it’s funny, sometimes you will have an EMD. If you're over optimizing the content, Google will not rank you. If you switch, the only thing you do is to switch the domain to something more branded. Make a 301 and replace the content. Migrate the entire content, clone the website and the new website will rank better. Just because it’s not so over optimized.

Injecting Text Within Breadcrumbs via Title Tag

Bradley: Yeah I agree. Scott is asking is the use of injecting texts with breadcrumbs be a title tag good? You mean, so like a link title is what you mean. Good or bad SEO practice at the moment. I don’t think it makes any difference Scott. I don’t have any hard data to say whether it does or not. That was something that I tested a while back, not with breadcrumbs specifically but with anchors. Just with regular contextual links. I saw absolutely no difference between links that had link titles and links that didn’t. I saw absolutely no difference. Now that test is probably 2 years old now. It may have changed but I honestly don’t think that there's any difference. I can’t imagine that making any difference with regular crumbs but I would say test. That would be my first option. Hernan, have you ever had any experience with that?

Hernan: Yeah I think it’s part of the actual optimization that you want to do inside like for internal links. I tend not to worry about that much on internal links because if you check for example the big brands like newspapers et cetera. If all of the sports link internally they will be mostly exact match or a sports section. Or check here for more sports news, those kinds of things. I think it would make sense but I would test it. Also check out what your competitors are doing Scott. How aggressive they are with their internal link building.

This Stuff Works

Bradley: Just test it Scott. I don’t think it’s a big deal either way. When I was doing a lot of PBN linking to my money sites. What I would do is go out to my PBN networks that I was loading links back to my money site within my money site. In particular I did it on one site; it was a plumbing site that I was ranking. I would go link all the links that linked with it to content within a specific silo from my PBNs. I would put a title tag on the link. It would be various LSI keywords. Different core keywords, then on the links that I would build from my PBN network to another silo within the same site.

I would link without putting the link titles in, which I never did before anyways. I just measured the results and I saw absolutely no ranking benefit from having the one with the title tags. Again personally I don’t think it makes a difference. That test is probably at least a year and a half old now. I don’t know it; I have to set up another test to see if it makes any difference now. I know you're talking about breadcrumbs. I can’t see whether that makes any difference either. Personally that’s just my assumption but I would test it just to be sure.

Power Up a Tier 1's PA in YouTube Silo Network

Caesar says recently got around to watching YouTube silo training. In that training it said, that you can send GSA and other spam type links to your tier 1 IFTTT networks. Is that still the case or is that dated? No it’s still the case Caesar if you know what you're doing. If you're skilled with spam tools and you know how to keep a layer of clean type links that are pointed to your tier 1 network links or properties, then you can certainly do that. if not, then I recommend that you go out to tier 2 or that you use some other sort of web to links or whatever as a first layer.

Hernan: It makes sense if you're syndicating YouTube videos because you won’t be actually spamming any web property. You won’t be actually spamming a money site. If you have your YouTube silo training nailed down and if you're syndicating videos with the description and with links like we’re doing on video powerhouse. We’re not actually linking to any money site. We’re keeping the link issues inside YouTube for a reason. You can be a bit more aggressive but I would second Bradley. Just send a ton full of links. This is important, send a handful of contextual links to your tier 1 networks. I would say, no more than a 100 per property, if you have 20, then those would be a 100 per property. Then you can go behind that with spam. With the kitchen sink and with a ton of links. I wouldn’t want to burn them, just to power them up. There's a fine line between that.

Bradley: I’ll second what Hernan said. If it’s YouTube strictly and you're not doing blog syndication networks then you can get away with a lot more spam stuff, at least for now. Can be cracked down tomorrow. At least for now, that’s still okay. You're talking about YouTube silo academy here so I'm assuming that’s what you're talking about.

What is the Most Effective Way of Using Expired Web 2.0s like Weebly and Tumblr? 

What is the most effective way of using expired web tools like Weeblys and Tumblrs? Those are good if you can get them especially if you can find them with topical relevance. That’s difficult to do, but if you can, those are really good.

In fact, I know some people that are doing a lot of just buying Tumblrs that are aged Tumblrs that have good metrics. Using those as kind of their own little private link networks and doing really, really well with those. There's still very powerful now. I know Tumblr is now user redirect. Contextual links within Tumblr posts are now redirects but they're still okay. They still have their SEO benefit. They’ve lost a little bit of it, there's no question. You can still hack a link in to the Tumblr headers. In the Tumblr description area, you just edit the HTML and you add links there. Those are do follow links without the redirect. You could still do a lot of really cool things with Tumblrs. Weeblies, I haven’t purchased any expired Weeblies so I don’t know about that. You can …

Hernan: They can become powerful too.

Bradley: Aren’t all Weeblies now no follow and no index? I guess it doesn’t matter whether they're indexed or not.

Hernan: I saw that Bradley. I saw that discussion. I've been performing some site operators for my own Weeblies. They are free accounts and they were indexed as well.

Bradley: [Inaudible 00:29:07]. New ones though, so I don’t know if an expired one, when you re-register it if that would constitute a new one or if that would be considered aged and grandfathered into the index.

Hernan: Well we’ll need to see. We’ll still have good results with no index do follow. They are do follow.

Bradley: You can use those for tier 1 properties if you want for supplemental tier 1 properties. Those are good places to use those. I wouldn’t use them as your branded network because chances are that the sub domain for whatever tumblr.com is going to be different. I like to get the brand name in there. You can use them for supplemental, those are great additional syndication points.

Best Method of Ranking Inner Pages in Google

Potential client has a site with a lot of anchor texts for a criminal defense attorney plus city to the homepage of a branded domain. It ranks well for criminal defense plus city. Now he wants to rank for another area of law.

Google has already associated it to San Pedro’s criminal defense hence his domain’s first page ranking for that term. Will it be 10 times harder to rank an inter page for business attorney plus city? No, if so what’s the best method to move forward? Should I suggest creating a separate website? I don’t want to take on an impossible challenge in an already competitive niche. Well that’s going to be a tough niche, all attorney niches I found are very difficult, plus I’ve heard attorneys are a pain in the ass to work with. I’ll plus on that, they certainly are. They think they know everything so they are going to probably want to tell you how to do your work even though they are just attorneys. This is a warm lead and the only reason I’m entertaining this potential client.

If the site is already doing well for an attorney type keyword, I would use an internal page that I would target the other city on that domain. I would not create another website because you are starting from scratch. Especially in the attorney industry or the attorney niche if you have a domain that’s already ranking well for a criminal defense plus whatever city and you want to go rank in a second city or a different attorney term plus the same city then just use the same domain. Build an interpage, you’re much better off because then you’ll be piggybacking off the authority of that site already. Anybody else want to comment on that? Whoops! I closed it and I didn’t even read it.

Hernan: No, I was about to say the same. Since he’s an internal page [inaudible 00:31:27] so you will be because your website is already authoritative on the Google Ad and its relayed there, it’s on the niche. Just use an internal page and optimize that page and you can pretty much rank that internal page way, way faster than anything else.

Bradley: Yeah, and attorney are a pain in the ass or at least all the ones that I have attempted to work with have been so just keep that in mind. Plus it’s usually a dogfight to rank for an attorney keyword. To me it’s just not worth it. I guess if they are paying enough, it is.

Having Multiple Persona Accounts in One Youtube Channel

Marco Konsas, hey guys do you still recommend multiple persona accounts to test the one YouTube channel and if so are the 2 tier or has the tactic become too risky.

No, I’ll still stack as may damn networks as I want to on a YouTube channel, I’ve never seen a negative response, a negative effect from that yet. I used 2 tier networks; they tend to be a bit more powerful or a bit slower. They work a little bit slower to rank videos but the 2 tier networks like I said guys you can take YouTube network and put a tier 1 network around it and then create your 3 tier 2 networks and then you can stack multiple tier 2 networks if you want.

You can put multiple tier 1 networks on the same channel using the same trigger point, the same YouTube channel. You certainly can do that. You can then take multiple tier 2 networks full 2 tier networks and stack them. That’s what I typically do, I usually want to start off with a YouTube channel I will create the YouTube channel and then a full 2 tier networks, so there is the tier 1 and then there is the 3 tier 2 rings.

Once I start with that I’ll start testing key words with that channel and than if I need more power, I just stack a whole other tier 2 network on top, so that’s another tier 1 ring and three more tier 2 rings and then another one, and then another one. We’ve got some that are as much as … I think the most we have right now is 5 tier 2 rings, so that comes to be a total of …. Excuse me 5 full tier 2 networks so that’ll be 20 rings. 20 times 22 properties it’s like 440 syndication sites so it ends up being pretty powerful. You can stack it up way beyond that that’s just pretty much the extent of what I have done because usually by that point it’s strong enough you don’t need any more.

I have not seen a negative effect from as much rings attached to a YouTube channel as you want guys. Here is with the catch with that or the caveat. You need to make sure that you’re only syndicating in the description area of the video, the link. Not the video description. If you have a full video description in YouTube when you upload your video or live stream, or whatever you are not syndicating the description out across your networks. Just syndicate a link back to the video and a link back to the channel or a playlist or both. That’s it. Because what happens is at that point all you’re doing is you’re just publishing Google content all across the web YouTube, right. You are a publisher for Google and that’s why I have not seen any negative effective from that.

Where I have seen negative effect is when I would import the description as part of my recipe I would add the description tag or recipe. The description ingredients I mean into the recipe which would pull in the video description and then it looks spammy and you can get accounts terminated as well money sites de-indexed like if you are using syndication sites. I said money sites but like broadcasting sites. I have sites de-indexed that way and that kind of thing. I recommend you don’t do that, you just stick the YouTube embed, a link to the YouTube video, perhaps a playlist and the YouTube channel and that’s it. All links are going to Google properties.

This Stuff Works

Hernan: Right. We are doing with video powerhouse because that’s the way we tested that it works best so that’s exactly what you get on video powerhouse. You get an embed on a powerful website the syndication network but you also get a link back to the YouTube video and to the playlist and that’s it.

Bradley: Or the channel. Playlist and channel.

Hernan: Yeah.

Bradley: We’ve got another meme, sweet.

Hernan: Let’s talk.

Bradley: Wayne has got some competition it looks like.

Hernan: It looks like it’s his profile picture, that’s interesting.

How to Trigger Tier 2 Blogs for a Youtube Network?

Bradley: It is cool. Jamina says sorry everybody but I have one of these tier network questions. When triggering to your two blogs; blog for Tumblr or WordPress for a YouTube network. Do I use the YouTube RSS from tier 1 network or my tier 2 persona recipe? Can we dig up the help file URL Adam?

Adam: Yeah, I’m already headed over there.

Bradley: Just tag Jomina on it please. This has been answered so many times Jomina, I’m not being … I’m not trying to be crappy with you at all trust me. We’re just going to drop the link where you can go see a full walk through, full explanation like if you watch the explanation in the video or the link that he’s going to drop and you don’t get it after that then ask again, but honestly if you can’t get it by then there is an issue. It’s going to be the blogger Tumblr and WordPress RSS feeds from your tier 1 network that are going to feed your tier 2 networks. Tier 2A is fed by the blogger RSS feed from tier 1, tier 2B is fed from the Tumblr RSS feed from tier 1, tier 2C is fed from the WordPress RSS feed from tier 1. It’s that simple.

Again, when you watch the video that we went over this in great detail because this question comes up so many times and I got tired of answering it so do see the help file that Adam is going to drop. Also do I use tier two blog RSS in the recipe to trigger the rest of the tier 2 properties or I continue using tier 1? No because then it wouldn’t be a tier 2 network, it would be a tier 1 network. When you take your blogger RSS feed from tier 1 to feed your tier 2A network it’s going to … Actually I’m sorry. The tier 1 RSS feed is going to be what triggers all of the rest of the sites within that network in tier 2. Again, that’s all covered in the help file. Am I thinking too much in this, I can’t help it? Yeah, probably. Again, just follow the training and watch the help file it will make more sense.

How to Improve the Ranking of Lead Gen Sites?

César says he’s got 2 lead gen sites stuck on page 2 for the past three months, haven’t put to much work into them from SEO because I am concentrating on client projects but I’d like to try to monetize them somehow, what is the best way you would recommend getting them into three pack to start generating some phone calls or done about 20 citations for both sides, mainly contact concentrating on the listing with the highest [inaudible 00:38:05]. Well César you are going to put to have to put a little bit more effort into it, but make sure you are on.

Chris: I have a really quick answer for him

Bradley: Okay.

Chris: [inaudible 00:38:16] my maps.

Bradley: Yeah, good answer. Good answer. César is in our ROYS right?

Chris: Yes he is.

Bradley: Okay, Cesar there you go, follow the ROYS training. Just use the ROYS training for it. That’s a good point. Make sure your on-page is tight, structure data and some citations and then just doing the ROYS. We took in the case study, the local case study in the ROYS academy I took that from number 27 in maps to number one in maps doing nothing other than ROYS stuff and it’s still number one maps today. I would say that’s definitely the best option.

Checking Twitter Account in Majestic

Brian says how do you check a Twitter account majestic? Brian you copy the URL from the Twitter account, you go to Majestic you paste in and you click search or whatever analyze. It’s going to be the URL. Let me open up a fresh instance and I’ll show you.

Hernan: Yeah you must be looking at the whole domain or something.

Bradley: You can’t do that. You want to look at the URL. You don’t look at the sub domain or the root domain you look at the URL. Let’s just go take a look at say twitter.com/semanticmastery I don’t know how this is but we’re going to go ahead and walk through it anyway. Let’s copy that, we’re going to go right here enter domain URL or search phrase we are going to paste it in, we are going to click search. Done. That’s it. It’s done. That’s how you search it. URL, see that from the drop down you don’t go to root, you don’t go to sub domain you can go to URL or path if you want but just look at the URL that’s it. There you go. Next question.

Reindexing the Homepage of a DeIndexed Site

Ryan, hey Bradley the average site was ranking on page one until your stop dated and set my site to no index, how does your stop date and set it no index? It sounds like quite an issue that yours would have caused if that were the case Ryan. I would be pissed. If that’s the case, everybody’s site would be set to no index right? Seriously, if your stop dated and your site goes to set to no index your stop date wouldn’t that be every single that yours was installed on would also set to no index? You get what I’m saying? How could it do … Honestly Ryan I don’t know how it could do that to just your site, unless it did it to everybody’s site and if that’s the case yours should be out of business. Law class action, lawsuits and everything else. I don’t know what this specific situation is Ryan. I’m not calling you a liar I’m just saying I don’t know how that was possible without it having being done to everybody.

Hernan: Hey Ryan are you blocking Robots? There is a tiny box on the settings in WordPress that can literary fuck you up. Sorry guys, but if you do not untick that box that’s can prevent bots from whatever, whatever index in the site, if you do not untick that you will be in trouble so check it out or double check it like triple check it for real.

Bradley: Assuming that you’re correct and I’m going to take you at your word so you said that somehow it no indexed your site. You says I fixed the problem but it was too late and the site got de-indexed. Since then I’ve got every page re-indexed but the homepage will not re-index. I’ve done some ROYS Twitter SEO methods, submitted the homepage to search console, published blog posts linking them to that page and every post or page I submit gets indexed instantly but no indexing homepage. It’s probably just a fluke Ryan, it will get indexed.

If the rest of the site is indexed the pages, the posts and everything else and every time you publish a site it gets indexed and the homepage just doesn’t have an index. First of all, I would just double check the code of the site make sure there is no reason why that one particular page isn’t being no indexed. For example, if you go to the homepage in the WordPress pages dashboard and go check the yours settings specifically settings for that page. Make sure in the advanced settings that it’s not set to no index for that specific page. Just double check that I’m assuming you probably have but I just have to say that for everyone else listening. If that’s not the case then it’s just literary not the homepage isn’t being indexed but everything else is.

It’s probably just an anomaly that will get corrected over time. I know that sucks, that’s probably not, what you want to hear. I would wait and just wait or contact Google. I would hate to do that because you open yourself up to potentially a world of trouble but that’s something they do have. You can actually get somebody on the phone from Google now. I’ve only done it a couple of times and I was scared to death each time I did it but you can certainly ask somebody to help and say what’s the problem, why is this homepage not being indexed, but I would first check the code on everything, make sure you don’t have any no index setting somewhere for that specific page. That’s what I would do.

This site is actually a three of another site that was ranking more on page 1 as of a month ago, directed for branding purposes. I’m considering undoing the 301s if the site doesn’t re-index soon. What do you think? Thanks? I don’t know. Like I said I think it’s probably just a fluke that will get auto updated but the thing is if you want to do the 301 and then you end up doing it again later that’s a whole lot of activity bouncing back and forth and that could end up causing some serious ranking issues.

Is it Recommended to use the Root Domain Without the “www”?

Greg says, hey Bradley if I ask a second question or if I can I am not [inaudible 00:43:43] you answer my first question with a certain yep dump that domain and restart.” When setting up root/subdomain sites do you use the root domain with the WWW same for subdomain. Use them without no Greg you don’t use www.subdomain.domain.com that would be ugly, long and … No that would be the double subdomain. Don’t do that. If I am using a root domain guys I always use the www. Version of it now. I don’t use just the root domain anymore if I’m, doing sub domain it’s just subdomain.domaincom. You don’t use www.subdomain.domaincom that would be … That’s a mouthful just saying.

Hernan: In fact, you can use whatever. The www. Is socially accepted but you can use 1.yourdomain.com and you can trigger one and then do all sorts of nasty stuff with supplements.

Bradley: Nasty stuff?

Hernan: That’s why you want to use the dub dub version so that you can protect the root.

Is it Needed to Manually Place a Branded Link to My Site in Every Blog Post to Ensure Linking?

Bradley: James says you all are building a branded IFTTTT network for me as we speak. Once it’s built and scheduled all my blog posts to be syndicated. Do I need to manually need to place a brand of link to my site and every blog post to make sure the syndicated post contain a back link or is this automatically created by the social property where the content is posted? No, what you want to do is post the links in the blog posts. You want to do any other linking that you want to other pages on your site you want to make sure that you have a link in your blog post before syndicating because the nature … When the post syndicates is out across the blogging properties which would be like blogger Tumblr, WordPress and potentially if you are using weebly and medium would be included in the new version IFTTT.

You’ll get the full post syndicated which will have the contextual links pointing to the money pages on your site because you build that link into the content body of the post before its syndicated. That link will have been present across all of its syndication points as well. For the sites that don’t post the full post, you are still getting a link back to that post itself which is pushing juice to that post which has an internal link from within the body of the post up to the pages you are trying to rank. You are still funneling juice to the post, which then funnels juice to your pagers via the contextual links in the body of the post.

Part of the reason we use IFTTT well one of the many reasons that we use the IFTT networks is because it automates a lot of your link building by just publishing content to your blog provided that you are using your blog post as your link building methods or vehicle if that makes sense. Create about search property of the content is posted. Some of them … If you’ve got a naked URL and you content body then if you are position the full content body to Facebook or Google+ that marked URL will turn into an actual clickable link too, but if you do an anchor text kink it will not. Just keep that in mind.

Also for the longer blog posters the short automatically shortened or a bridge the post and then include a read more link back to the blog. No, James it depends you have, if you are using a plug-in that will allow the full text post and the RSS feed then no it won’t shorten it. It will post the full post. Play with it; you will see what I setup. Even if all you did, was setup a blogger recipe or a tumbler recipes and just play with a couple of test posts using a test account you will see what I mean. Just play with a couple of text posts using a text account you will see what I mean. Play with a couple of different options, play with how you’re adding your contextual link within the body of your post. Use an anchor text link, use naked links to see how it looks and how it acts on the syndication property. Again that’s something you could do right way. It’s just setup a text Tumbler account for example and a new IFTTT account connect Tumblr to it and then setup an RSS recipe using your money side or a test WordPress site whatever you want and just do a few test posts and watch what happens with the syndication. In that way you get a feel of how it works. You can make better decisions when you are creating your content.

Problems with Using Customers Business Maps Listings with Branded IFTTT Networks

Dan says, is there a problem with using custom business maps listing in conjunction with the account setup in the branded IFTTT networks? I already had a business ranking with business owner and map page and I don’t want to have to start all over if not necessary. Dan then just swop it out. Dan just use … Look if you already a maps listing, a Google local page that’s already branded it’s for business and you order an IFTTT network or build it yourself whatever you can attach that Google+ local page to the network. It’s via buffer, you have to do it via buffer but you just connect that to where your syndicated post from your blog or your money site gets syndicated to the local page instead of to the business page or you can do both.

This Stuff Works

If you want to do both you just have to have a second buffer account and a second IFTTT account to make it work. You can have a business a Google+ business page guys that is a brand page not a local page. A local page is an address, a physical address and you settle some differences there. The local page does not have a links sections where you can add additional links. The local page contains a page; the local page is what is connected via the backend via the back end of Google too to the maps position. By the way, if you look at the free pack guys now it’s not your Google+ local page that is listed there anymore. It used to be this is to be it’s not the case anymore but somehow on the backend in the magic of Google they are connected. My point is the pages that we generally create and what we show in the training is a brand page.

A brand page does not have a map. It does not have a physical location. It does have a link section where you can tie all your properties together. You can syndicate your content to the brand page. You can also syndicate your content to the local page. If you want to take the brand page out of the equation and put the local page into the equation, you can certainly can. All you need to do is login to IFTTT account make sure that you are logged into the Google account where the local page is in the same browser and then click the reauthorize button inside of IFTTT. Excuse me that’s going to be the buffer anyway. You got to do that in the buffer. Be logged in the buffer in your browser in the same browser that you are logged into account with your local page.

Then you are going to say reconnect channel or reconnect page and it will reauthorize with your local page instead of your business page or your brand page, excuse me. Then your IFTTT account is going to syndicate to that buffer account anyway. You don’t have to make any changes there it is just going to be posting now to the local pages instead of your brand page. If you want to do both just set up a second IFTTT Account, set up a second buffer account and connect the buffer account to the other Google Plus page that you have. Now you can be syndicating content to both pages. It doesn’t hurt you to have a brand page and a local guys, it does not hurt you to do that.

If you had to choose between one or the other and you have got a local page I always recommend connecting your local page and syndicating content to that. Why? Because you’ll have constant or regular activity through your blog posting updating that local page. Go take a look at other local businesses, Google Plus pages guys and tell me if they have got regular updates or contents updates on the pages. 98% of them do not. You having regular key word optimize posts being syndicated to your local page is going to give you that edge. It is going to be fresh content that is relevant, that’s topically relevant in its activity and Google is going to reward you for that.

Good Way to Fake GMB Listings

Okay, we are almost out of time. We’ve got a lot of questions today. Mike Simmons says, it looks like you have to start asking questions early like a couple of days before. Yeah Mike that’s why we post this page like a week ahead of time. What is a good way to fake a Google My Business Map Listings? I know the kind of loaded questions. Now, not necessarily Mike. Guys, I have said this 1,000 times, I will say it again. I used a post office. Go get a P O Box and ask to use the street address option. It doesn’t cost anything extra. You fill out one additional form. It doesn’t cost anything extra. You fill out one additional form. Sometimes you have to tell the manager, “Look, I want to use the street address option.”

Then they will let you use the street address of the post office and you get a box number. That works, okay it works. It is the most inexpensive way to do it and it is just flat out works. I down know how long it is going to last guys but it has been that way for a couple of years. I don’t see why it wouldn’t work. I mean some businesses are service based businesses where customers don’t show up at the location anyways. The business goes to the customer. What difference does it make?

Adam: Yeah, and it is fast. I did this two weeks ago. It took me 10 minutes.

Bradley: There we go. It is the most inexpensive way to get a physical address. You can go to UPS stores and all that shit which I don’t recommend anyways and you can pay $30 a month to rent a mail box. Or you can go pay $60 or $100 a year and get them from the post office.

What is the Best Way to Link Back to the Money Site in a Press Release? 

Kevin says, “Hey, guys what is the best way to link back to the money site in a press release, naked URL or brand anchors?” About Page, in a page you can do both. Don’t ever link to your about page that’s makes no sense whatsoever, Kevin. Link to a post that you are trying to rank or a page or a silo category. Top level category page or silo landing page, silo header whatever you want to call it and to your homepage.

Yes, you can link to a Google Plus profile absolutely or Facebook page anything like that. He says, he’s worried about linking to an inter page. No, because Google understands press releases. It actually is very natural to have press release links to your profile, in your link profile. If you are using brand terms even if you are linking to an inner page guys you can still link with your brand name. You don’t have to link with a key word or link with a naked URL. It is perfectly natural to have 300 press release sites linking to you. Does that make sense? Alright cool, there weren’t a lot of questions. It was a lot of Adam’s chatter.

Adam: Real quick, Mike Simmons if you are on today. I’m curious. I don’t think I have seen you on here before. I’m just curious how you found us. It is always interesting to seeing where people come across us anyways.

Using JSON LD for Targetting Multiple Cities

Bradley: Almost out of time we have got a couple of more. Let’s see. Sandy, come join the mastermind. I’m surprised that you haven’t yet anyways. You have been following us for over a year now. I expected to see you in there by now. Maybe I’ll guilt trip you into joining. Earl says, Bradley you were on the mastermind. You can come back and join again buddy. The price has gone up though fortunately but you are more than welcome to come join. Earl says, “If I have a client that doesn’t have multiple locations but does have separate pages for target cities, will it work to just put Jason LD with the target city on the individual page via project supremacy?

Well, you can but if you don’t have a separate physical address then that will be invalidated structured data. Like that cut, it won’t validate. Now correct me if I’m wrong if you try to use local business structure data markup but you omit the street address and just put in a cities state zip and the other details. I’m pretty sure it won’t validate because it is going to say it has got a missing element. I’m I correct at that? Have we tested that? I’m pretty sure it is going to give you an error in the structure data testing tool.

Hernan: Yeah, only if you double check but I’m, pretty sure that will be the case as well.

Bradley: Yeah, because with structured data you have to have all the required elements for it to be validated or else it will give an error. You can test it though Earl but honestly like I don’t like the spam structure data. I just don’t do it. If I have a physical location in that target city then I’ll put the address but if I don’t I’ll just omit that Jason LD markup for that all together and just go with organic. Okay, we are almost done. Thanks for tips regarding my, okay cool. No problem Bob. That’s what we are here for. God a lot of people are interested in the affiliate group. Guys you got to be part of the mastermind. That’s the prerequisite.

If you want to join, I’ll love to have you guys come join. Like the members that are taking part of that are going to, we are going to build serous affiliate business guys. We are doing it together. We are laying the foundation right now and we are talking about building a real business not where it’s just somebody on their own doing affiliate promotions. There is nothing wrong with that but you can never scale if you are doing it as a solo act. We are talking about building right from the beginning with the team mindset so you can start to work on your business instead of in your business.

Number of Video Embeds To Use in FCS Networker

It might require a lot of work upfront obviously, but you’ll get to a point very quickly where you can scale and have team members in place that will do the work for you. You can focus on the higher level stuff and just counting your money really at that point. Okay, I’m going to answer this one for Keith and then we are done. Keith says, “If we have IFTTT Network in place is it good/harmful to add more syndication of a video through FCS Network or other automated submissions?” “Can you have too many on video embeds?” “Should you drip in your videos?” No Keith, blast away buddy. Blast away. Treat YouTube like a red headed step child and just go nuts.

This Stuff Works

Adam: Which is also a good point? This is how we do stuff with video powerhouse. We get a lot of people asking us. What’s the drip schedule on video powerhouse? There is not drip schedule. Go ahead.

Bradley: Yeah, you get nuts with embeds guys. I always try to do the bare minimum to get something to rank. Instead of me throwing out like 10,000 embeds all at once; I’ll do like 1,000 embeds at a time over the course of a few weeks. Do a 1,000 and then another 1,000 and then another 1,000 until it ranks because that way I’m not using all 10,000 if I don’t have to. If I can get it to rank with 4,000 embeds then I still got 6,000 embed properties that are in reserve in case the video starts to slip again. Does that make sense? I don’t throw it all at once. I try to do it in stages, in rank with the bare minimum. Hernan’s memeing now too. Guilt, guilt, guilt Sandy.

Alright guys we have got to wrap it up. We will see you guys next week. Unless you join the masterminds and then you join master EPR because we are meeting almost daily. Zane is awesome because he comes up with this awesome like internet market type titles and names and stuff all the time. Just like that. I always have to force that kind of crap but it’s called the bullpen. The affiliate bullpen or the Master ERP bullpen because every single day we are meeting, we have got like open office hours where we are available to hash out details on projects that are like affiliate promotions and campaigns that we are working on. He calls it the bullpen. Go ahead Marco.

Marco: They are meeting right now in the affiliate’s bullpen.

Bradley: Yeah, I know they have been meeting since 3 o’clock. That was two hours ago.

Marco: Jesus, that’s awesome.

Bradley: Alright guys we will see you all next week. Thanks for being here. Thanks everyone. See you guys.

Hernan: Bye everyone.

Adam: Bye, bye.

This Stuff Works


What Will Happen if You Alter the Title, Description, Links of a YouTube Video That is Already Ranking?

By April


 

In Hump Day Hangouts episode 65, one question was about the potential impact of changing the title, description, links, and tags of a YouTube video that is already ranking well.

The exact question was:

What's your take on altering YouTube video Titles, Descriptions. Tags or Links – AFTER they've ranked well? Does Google hate minor tweaks or monetization efforts after the fact?

Also wondering: Do long-standing, well-clicked videos on Page One tend to move from Exact to Broad(er) match queries if they stand the test of time??

This Stuff Works

Weekly SEO Q&A – Hump Day Hangouts – Episode 65

By April


Click on the video above to watch Episode 65 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hello everybody, and welcome to Hump Day Hangouts. Today is the 3rd of February 2016 and this is Episode 65. We're going to go down the panel of fine looking faces here. I think Bradley is the only person not live today. I had some issues with my camera so you guys have to stare at the speaking heads. Chris, how's it going, man?

Chris: Hello champions.

Adam: I like it. Sorry. Hernan, how's it going?

Hernan: Hey everyone. It's really good to be here.

Adam: Marco, what's up?

Marco: Hey man, what's up? I'm bored with all this sun and warm and …

Adam: Okay. Continue reading “Weekly SEO Q&A – Hump Day Hangouts – Episode 65” »


Weekly SEO Q&A – Hump Day Hangouts – Episode 64

By April

 

 

Click on the video above to watch Episode 64 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Hey. All right. Hey everybody, how is it going? Welcome to episode 64 of Hump Day Hangouts. Today is the 27th of January, and let's go down the list as usual. Chris, how's it going?

Chris: Yeah, I'm … [Hi 00:00:13], guys. How are you doing?

Adam: You get Hernan. Hernan's a little noisy today. How's it going?

Hernan: Yeah. Sorry guys, I'm abroad, I'm travelling, so anyways, I didn't want to miss, I even got my Semantic Mastery T-shirt over here, so it's good to be here.

Bradley: Nice.

Adam: Nice. Nice. Marco, how is it going, man?

Marco: Hey, everybody. What's up? I finally have good internet, so I'm here.

Adam: Awesome.

Bradley: You got faster mice. The wheels are [run- 00:00:36] spinning faster now, right?

Marco: Right.

Adam: Bradley, last but not least. How's it going?

Bradley: Good, man. I'm glad to be here.

Adam: Good [deal 00:00:46]. Well, I'll just go through the announcements real quick. Today I want to let everybody know, we announced it a couple weeks ago and we've brought it up but … The price on the Mastermind membership is going up after the Hump Day Hangout today; so you'll have a little bit of time while we configure things, but if you're interested in joining the Mastermind, I highly suggest you do so now. It's going up by $100 here in just a couple hours, so I'm going to pop that link in there, and for announcements that's all I have today. Does anybody else have anything they wanted to share?

Bradley: No, other than I'm going to be calling kind of like an emergency Mastermind session for tomorrow. Tomorrow's not our Mastermind webinar, but I'm going to call one anyways at 4pm. It will be short. Just kind of an announcement, some new project that we're going to be introducing to the Mastermind, that we're looking for volunteers for help, to be part of it, to actually be part of the project. I think it's going to be really interesting. We're bringing on potentially a partner that's going to help us set up some campaigns and things that … We're going to need some volunteers from the Mastermind that want to participate; and there are going to be some benefits for participating as well; and so I'm going to be calling that for any Mastermind members that are happening to be watching Hump Day Hangouts today. That's going to be kind of just an impromptu Mastermind set up for tomorrow at 4pm.

Anybody that can't attend, that's in the Mastermind, that's okay. The replay will be made available and we're still going to be taking volunteers afterwards; but we're just going to try to check the excitement level, because I'm pretty excited about that. That was really the only other announcement that I could think of; so we're good?

Adam: Outstanding. Yeah. Let's get to it.

Bradley: All right. We got some questions. Let me grab the screen and we'll jump right on it. Okay. You guys should be seeing my screen, correct?

Hernan: Me no.

Hernan: Yep.

Building Additional Tiers into an Existing 3-Tier Network via IFTTT

Bradley: All right. Okay. Tim, I'd suppose it's Tim, says, “Hey, guys. I'm currently still building my IFTTT networks myself … ” Oh, God bless you, Tim. He says, “My VA isn't fully trained yet, and as you know building a multi-tiered network is very time-consuming.” Yes, it is. “I was wondering if building 3 additional tier 2 rings is actually worth the effort or time if you're not planning on powering up those with GSA or FCS.” It is, Tim, it's worth the time, especially if it's for YouTube.

If you're doing video syndication networks, it's still very valuable. Like, I don't do YouTube syndication networks now, unless they're full 2 tier networks. Like it's just, that's just it. If I'm going to add a network to a YouTube channel, it's a full 2-tier network. If it's a money site for a blog syndication, then now I wouldn't do it, just because I don't typically use tiered networks for blog syndication. I mentioned that dozens of times; but just because it's too much management, I just do a tier 1 branded network, and empower the hell out of that, so it's entirely up … My suggestion is: If it's a YouTube network or a video syndication network, yes, you should still do the full 2-tier network, but if it's not, if it's just a blog syndication network, then just stick with tier 1, the branded ring.

“I'm not doubting that they'd still have positive effect on your money site,” which might have answered my question right there, “but I'm just wondering if these 3 additional tier 2 rings are actually worth my time or if a properly built tier 1 network should be enough in my case; and if you think additional tiers are absolutely worth it, even if you're not going to power them up, I'd like to know why that's the case, in your opinion. Thanks in advance.”

This Stuff Works

Okay, Tim, well, the other part of that, then, is, if indeed it is for blog syndication, and you're only doing it for one site, like for example if you're not an agency or you're not an SEO consultant where you're managing multiple properties, then I would still do it. Because if you've only got one property like one website that you're trying to rank, it will help as long as you follow the instructions and set up related content triggers for your tier 2 networks, that kind of thing.

Because over time, those are going to become very powerful, even if you don't boost them by building additional links to them; in part because those related content triggers are going to be feeding your tier 2 networks with related relevant content for … Hopefully from authority content sources or at least content sources that are topically relevant and have some sort of authority and potentially social activity as well. That activity on your tier 2 networks alone, the consistency, the repeated activity with topically relevant content is going to make those tier 2 networks more powerful, which will in turn juice up your tier 1 network and eventually your money site.

Marco: I was going to add that the key word in this whole thing is “enough,” because we get asked time and again “How many rings are enough to rank,” and our standard answer is: “As many as it takes,” right? He needs to try it out and just keep adding rings until he overpowers the competition.

Bradley: Yeah. However, with blogs, though, you don't want to … With blog syndication, I wouldn't add any more rings than just tier 2. Like for example, I would have your branded tier 1 network and then your 3 tier 2 rings, and then I would stop at that for blog syndication. For video syndication, you can stack as many networks as you'd like; but, yeah, I mean, again, Tim, it totally depends like … My standard answer for any SEO question is, “It depends,” so it depends on your specific situation.

With the limited information I have, it seems like you only got one site. If that's the case, I would go ahead and still build the second tier; but only if you're willing to put in, to set them up properly with related content triggers at tier 2. Because if you're not doing that, you're leaving yourself open with a pretty obvious footprint, and that could cause you damage. Not initially, it wouldn't happen right away, but over time it could, if you continually posted to your full 2-tier network without any additional content triggers on tier 2, it could cause you issues down the road. That's critical. If you're going to use the full 2-tier networks, you just got to make sure that you … For blog syndication, you just got to make sure that you follow the training for long-term success, so …

Using Alternion, Dipity and Other Livestream Platforms When Building Networks

Jamina, maybe? I'm hoping I'm pronouncing that right. Says, “Hello, guys. When building your networks, do you still use Alternion, Dipity, or any of the livestream platforms? You've created accounts with these platforms in the course, but I don't think I've ever heard you speak of them or anyone ask a question about them. I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Okay, for the first question, “Do we use them?” Yes, we still use them. Dipity, though, Alternion is kind of buggy. Well, a lot of those live stream sites are buggy, by the way. We still absolutely use them. Dipity, however, that has changed since the original training, and I could have sworn I put an update video in the update section about it, about how that's optional now. It's up to you whether you want to use it or not, because Dipity has changed to where it will only allow so many posts without having a paid account, like a free account is limited now.

It used to be where it didn't used to be that way. When we created the training, Dipity would allow you to have a free account, and you could just continually post to the “timeline,” they call it, but now it's like it will only allow so many posts, and then it just stops working unless you upgrade to a paid account; so my recommendation is either skip it or just know that you're using it as kind of like another hub to just tie all of your accounts together, because the posting is eventually going to stop to it unless you upgrade to a paid account, so it's optional.

Alternion is absolutely, we still use it; but, again, it's buggy as well. That's one of those sites that, it's up and it's down. As far as the other ones, Paper.li is a strange site. It works well, it's a powerful site, but it's a strange site; but RebelMouse, hands down, use it. Flavors.me, we use that; so the live stream sites are still valid. We still build them when we build out networks for our clients or for customers.

Hernan: Kuratur is really good as well. I really like that platform.

Bradley: Yeah. Yeah. With a K. Kuratur with a K.

Hernan: Kuratur.

Using Spliced Feeds More than Once

Bradley: “I do believe I've heard you say more than once not to use spliced feeds. Am I correct?” Yeah, that's, there's apparently some confusion with that. It seems to be more of a recent confusion than it used to be. What I talk about with spliced feeds is not to use spliced feeds when you're triggering your IFTTT networks. You can splice feeds to push to your live stream sites if you'd like, but what I'm talking about is, do not use splice feeds to trigger tier 2 networks if you're doing blog syndication, and the reason why is because if you're splicing feeds together from other content sources, and there's not an attribution link coded into those other content sources' RSS feed, then you could be plagiarizing content, and you could be, like literally, copyright infringement.

We've had it to where some people have done that, and there was no attribution link in the RSS feed, and they got cease and desist orders from the content sources, and that's because they weren't properly attributing the sources; and so when you splice feeds together, you're not able to attribute the source if any of the feeds contain content that don't have attribution links already coded in. Most RSS feeds do nowadays, but some still do not, and the ones that do not require you to code in your own attribution link back to the content source, which you can accomplish in the IFTTT triggers when you're setting up the recipe.

That's why I say you have to check each content source, related content source, that you're going to use. You have to check the RSS feeds individually and see if they contain an attribution link. Then you could splice them if they all do, but if any of them do not, then you cannot. Do not splice it, because then you'll be plagiarizing content, so, or using copyrighted content, so I recommend that you don't use spliced feeds to trigger your networks. Just to keep it simple. Okay?

Marco: Also-

Bradley: If you're going to splice the … I'm sorry, go ahead, Marco.

Marco: If the feed has a Getty image and you use it without their permission, they're going to sue you …

Bradley: Yep. That's true.

Marco: … so you can get into a lot of trouble. You have to know what you're doing.

Bradley: Yeah. The other part of that is, if … Where we talk about using spliced feeds is in the Advanced RSS Academy, which is kind of like something else that you can do after all your networks have been built that can give you additional, build some additional authority, get some additional reach, push a little bit more, build some additional backlinks, and you can splice feeds there. You're free to do that, because then all you're doing is submitting RSS feeds to directories and aggregators, RSS directories and aggregators, so that's fine. Again, the confusion usually comes up where somebody says, where they start to combine the advanced RSS Academy training with IFTTT SEO Academy and … Don't. Keep those separate, because they're 2 different methods, 2 different purposes for using feeds. Okay? One of our other students has had serious issues with that, too, so …

Posting from Money Site as Trigger in IFTTT As Oppossed to Using RSS Feeds

“Because using spliced feeds were mentioned in the course.” Yes, they were, but they should have been mentioned only in the advanced RSS training. “Also can we use posting from our main website as a trigger in IFTTT instead of using RSS feeds?” I'm assuming what you're saying is, can you connect like your main WordPress site, your self-hosted WordPress site, as a channel in IFTTT and post, create recipes, if WordPress then whatever. Yes, you can do that. However, that, first of all, if you do that you can only activate one WordPress channel in IFTTT. In an IFTTT account. That was hard to pronounce. You can only have one active channel per IFTTT account, so if you activate your self-hosted WordPress blog as the WordPress channel, then now you cannot activate a wordpress.com blog; so, first of all, you lose that.

Second of all, a lot of the times self-hosted WordPress blogs have connection issues with IFTTT because of various plugins. Sometimes it's the theme and compatibility. Okay? That will oftentimes give you problems. It won't post correctly. That's another reason why we don't do it. You can, but trust me, the reason why we use the RSS feed recipes was because that was the one that worked the best, it was the easiest to set up, and it didn't cause issues, as well as it allows us to still use a wordpress.com blog in that tier 1 syndication, because the channel isn't being taken up by our money site, which could have fed the networks via RSS anyways. If that makes sense.

This Stuff Works

Again, the reason we have the recipes the way that we do is because we tested this. I've been using IFTTT now for about 4 years, and trust me, that's been tested and proven. Don't get me wrong; you're free to set up any recipes you want. We're not saying ours are the best. You can do it, get as creative as you want, test it, play with it, do whatever you want, guys. We're just giving you the template that we use through all the testing that we've done, because it works consistently and well. Okay?

Missing Livestream Accounts in IFTTT Channels

Okay. Paul says, “Hi, guys. My question is about the IFTTT live stream accounts.” It looks like we got 2 of those today. That's odd. We've gone months with no questions, all of a sudden we get 2 in one day. “Did we lose Flavors.me and Paper.li to be able to connect the other accounts/links to for free? Paper.li, if you pay, you can connect 5 accounts. Haven't opened any of the live streams for new networks in a while and some of the accounts have changed their platform.” Not that I'm aware of, Paul. I mean, I'm not aware of them changing. Flavors.me, as far as I know, we're still using them. I haven't actually built a site network myself in months because we have VA. Is it, [do that 00:14:40]? … Does anybody know for sure?

Hernan: Yeah, I did, for a new project that I'm working on, and I think it was last week, and it was working perfectly well, Flavors.me, so I don't know.

Bradley: Good, because that was one of my favorite ones. I like that site a lot for live stream stuff because the layout is really nice, especially for YouTube stuff, so … As far as I know, Paul, no. Paper.li, that's a tricky site to set up anyways. Honestly, like if I had to build a network on my own, I'd skip that. I've got VAs that do it, so I tell them, “Do it,” because I don't have to do it, and it's frustrating setting that site up, because it's kind of tricky to set up, so again, if it were me and I had to build it, I'd skip it, but since I get somebody, I pay somebody else to do it, and I tell him to make sure it's done, so …

Guys, I'm a big fan of the easy. You know what I mean? When it comes to, like, if I have to do these manually myself, there are accounts that I skip because they're just too much of a pain in the ass to worry about, and there are so many other good accounts that work that I run with what works well, you know what I mean, and skip the other ones. If it came down to it.

Number of Standard Tweets to be Considered by Google as Authoritative

Damon says, “How many tweets is standard before Google considers your Twitter account an authority? I've heard 3000 to 5000, but I'm going to start testing. Do you know of a good automated retweet tool?” Yeah, IFTTT. That's what we use, right? Marco, you want to chime in on this?

Marco: Twitter SEO Academy.

Bradley: Yeah, but the retweet tool that we use is IFTTT, correct?

Marco: Yeah, yeah. We shoot everything through IFTTT.

Bradley: Yeah. As far as-

Marco: Actually, if … See, I'm not really getting this, because if he's asking about getting retweets, then hands down Twitter SEO Academy will show you how to get retweets and how to retweet other people's content.

Bradley: Right.

Marco: I mean, everything is in there, everything. It's, all you have to do is hook it up to IFTTT, set up the recipes, the recipes are given to you, and it just goes on auto, and it's just awesome.

Bradley: Yeah. As far as how many tweets does it take for Google considers your account an authority, I don't know. Because I've taken some new Twitter accounts and within … By setting up the automated retweet recipes that are in Twitter SEO Academy, I've been able to get … I don't know what your definition is of an authority, but I've been able to get a new Twitter account out of the sandbox and build over 1000 followers, that were relevant followers, within about 10 days' time, and the auto retweets will sometimes tweet 20,000 tweets in a 10-day time span, but it's out in the sandbox, and it's got relevant followers, there's activity. Like the notification bar is lit up with people favoriting, retweeting, and commenting. You know what I mean?

I'm not sure what the number is exactly, because usually when I do it I just set them up via the training from Twitter SEO Academy, and just let it run on an autopilot, and then it does what I need it to do, so I'm sorry I don't have any more information. If Dr. Gary was on, he'd probably have the exact answer for you, because he's the one that … He's our Twitter nerd.

Marco: I also think that the more spam that the niche is, the more difficult it is to get it out of the sandbox and to kind of get authority or get a foothold in that niche, simply because of the keywords that you're using, it's even harder to get out of the sandbox, and that's … Some of them are really tough; so on this one, again, it's going to depend on the niche, probably.

Bradley: The reputation of the niche.

Marco: Yeah.

Using Duplicate Content Written Across Web 2.0s that Point to the Money Site via IFTTT

Bradley: Yeah. Okay, Dana says, “Can we use duplicate written content across all of our web 2.0s that point to the money sites, or should each web 2.0 have some sort of spinning or re-writing involved?” No, Dana, not the way that we teach with when you're doing content syndication from your center, your main money site, you're syndicating the exact copy of the content with an attribution link. You're citing the source, which is how it's … That's how you're supposed to do it. Like, for example, if you do a press release, you don't spin the press release before it goes to every media site that picks it up and republishes it, do you? No. There's no spinning. There's no re-writing. It's the same piece of content that gets distributed, picked up and distributed, to 250 to 400 different media sites with a link back to the original distribution point, and that's proper attribution.

That's how you cite the source, and so there's no way for us to … Nor would we want to spin or rewrite, because that's getting … That's spammy SEO shit that everybody does and has been doing for years, and what we do is, it makes it easy, first of all, but number 2, we're just distributing content word for word from our point of origin, Ground Zero, right, which is our money site or a YouTube channel, for that matter, but let's say we're doing blog syndication, we're syndicating the exact blog post across branded properties so they're extensions of our brand and they're the exact same content. Nothing's changed; and there's an attribution link saying, “This post was originally posted on” and it points back to our money site, so we're citing the original source.

We don't want to spin it. We don't want to rewrite it. We want it to be the exact, because all we're doing is sharing our own content to our own social properties and web 2.0 properties. Right? We're saying, “Hey, this is our content. Yes, it's the same post. By the way, give the credit to this post over here,” which links back to our money site. Right? Make it easy, and it works really, really well, and that's … We're not trying to hide anything here, guys. We're claiming it. That's why we interlink everything the way we do. We have consistent theming or branding across all of the properties. We link everything together. We link them back to the money site. We're saying, “Hey, this is us. This is us over here and over here and over here, and this is all us. This is all me,” so we're not, that's not … It's like a lot of the stuff, people would try to hide their footprint. In this case, we're claiming our footprint. We're saying, “This is us,” so …

Is it Recommended to Build Secondary Tier 1 or Tier 2 Networks Around a YouTube Channel?

Ed says, “Hey, guys. Bradley, when you build secondary tier 1 networks around YouTube channels, should we, or is it advisable to build secondary tier 2 networks to support the secondary tier 1s, or would that be a waste of time, since the same network already has 3 primary tier 2 networks in the ring?” No, Ed, for video syndication, yeah, you can juice it up. Like what I do is, we've got networks where I've got as many as 8 full 2-tier networks connected to one YouTube channel. I could take it further than that; I just haven't. I think the most I've ever done was 8. Essentially, that's 3 or 8 full 2-tier rings, right; and so let's just consider, let's just say that for a minute, like that's essentially 4 or 8 tier 1 rings, right, and then there's 3 tier 2 rings per tier 1 ring, so that's 24 tier 2 rings. Now, think about that. If you do the math, it's insane.

That's why I love YouTube syndication for these networks. Because you don't have to worry about footprints or anything. It's strictly about getting the embeds, and as long as you're not distributing the description from the videos, you don't have to worry about it causing any problems. As long as all you're doing is posting the embed code and a link back to the channel, you're good to go; but if you think about that, with like 8 full 2-tier networks would be 8 tier 1s and 24 tier 2s, which comes out to be 32 rings. Let's just use a conservative number of 20 properties per ring: That's 640 web properties.

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That's a lot that you can get, and it's very, very, powerful that way; so no, Ed, you don't have to worry about … I mean, I would suggest, yes, adding tier 2 rings to each individual tier 1. Okay? For YouTube, that is.

Marco: Hey, Bradley?

Bradley: Yes.

Marco: Dr. Gary just reached out to me and answered to, what was it, Damon's question on how many.

Bradley: Okay.

Marco: We have a persona with almost 60,000 tweets who has gained 2,000 followers, a bunch of retweets and likes and is on a bunch of lists; but the niche is SEO and internet marketing, and he's considered an authority. I mean, he gets a whole bunch of people following him that are themselves authorities, but it took a whole lot for him to become an authority. However, when Edward Snowden posted his first tweet in Twitter, he automatically became an authority, so it's entirely dependent on the niche, on the person, on the following, on how important it is, I would also say.

Bradley: It's variable, is what you're saying.

Marco: Yeah, of course. It is.

Bugs and Issues with Using Blog.com in IFTTT Networks

Bradley: Okay. “Is there a problem with Blog.com not connecting as a WordPress site with IFTTT?” There's always a problem with Blog.com. It's another one of those really buggy sites. When it works, it works. We use it some, but more often than not Blog is not working correctly. Okay? Just so you know. More often than not, Blog.com, it does not work correctly, so like I tell our network builders, if it's working when you go to build a network, then add it to the network.

If it's not working, skip it. Don't waste any time on it, because it's such a buggy site. Even if you do get it built, and it works, like when you're building your network, again, more often than not, it's going to be down, so when you're posting to your money site or your YouTube channel or whatever, it's not going to syndicate to Blog, because Blog.com is down; and so that's why I said, if it's available when I'm building the networks or when I'm having networks built, whatever. Go ahead and add it; but if it's not, skip it. Move on. Because it's going to be a waste of time. Okay?

He says he's tried to connect the channel, “I keep getting an error message. All my settings at Blog.com are correct as shown as shown in the training. Please advise, thank you.” Yeah, I don't know what to tell you. If it's not working, it's not working. Just skip it. Move on. Don't worry about it. It's not that important. There's other properties that do work consistently, you stick with those. Okay? I haven't heard of it not working like not being able to connected at all, though, Ed, but like I said, you got other things to worry about to not spend a lot of time wasted on one property that's going to be down more often than it's up. Okay?

Dan says, “Does there come a time” … By the way, just so you know, Ed, if you're doing, I guess if it's for YouTube syndication, then Weebly wouldn't be a good option, but if you're doing blog syndication like syndicating from a money site or a blog, add Weebly into it, because Weebly is stable as hell. That's a great site, but it just doesn't work for video syndication. It works great for blog syndication, though. Right?

Okay, well, hold on. By the way, I haven't tested this. I still think it strips the video out, though, but I was going to say, Ed, you might be able to set up Weebly as a secondary, like a tier 2. You could still set it up within a tier 1 ring, but you could have like the RSS feed from Blogger or Tumblr or something feed Weebly, so you just use the RSS 2 recipe, but you just use Weebly as the channel, as the trigger; or, excuse me, as the action channel, and use like either Blog or Tumblr or wordpress.com as a trigger. You could try that and see if it still publishes the video. I don't think it does. I think it still strips the video out. Does anybody on here know that for sure? Hernan, would you know?

Hernan: No, I am not entirely sure, Bradley. I've heard [about it 00:26:27].

Bradley: Yeah, I think if you use Weebly as a secondary link, it's still, and you use … It's fed or triggered by RSS. I think it still strips the video, but you could still get that link built back to that, the Blog, Blogger, Tumblr or wordpress.com page, were the biggest hits.

Chris: I had it running on a customer's RSS feed where replacing [their lead 00:26:51] … Well, the code replaced it, the YouTube embed code replaced it just to have the link, and that was syndicated out to Weebly. Resolved problem.

Bradley: Okay. That's what I thought it did, but you still get the link, so it's still valuable for that. You just don't get the embed.

Chris: Yeah, but I changed it on the RSS feed level, not on their end.

Bradley: Right. Well, I'm saying like, but, that's because you did something custom there, right?
Chris: Yeah, I …

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Male: Yeah.

Bradley: You hacked it.

Chris: Yeah, pretty much.

When to Stop Investing in Optimizing Videos That Didn't Rank?

Bradley: We got to keep it simple here, Chris. Come on, buddy. If everybody wants to know how to do it, email Chris at … No, I'm kidding. All right. Dan says, “Does there come a time where you stop throwing good money after bad at videos that are still ranking on page 2 and 3? I have customers that are paying me $300 per month to rank videos and have done everything from optimizing videos using silos as taught, set up a branded tier 1, and 3 tier 2 networks around the channel, tried SAPE links, with one actually decreased rankings, purchased multiple contextual link packages pointing at tier 1 branded networks, retweets, blogs.” Okay. The whole kitchen sink, in other words. “Between the time and money being spent, I'm losing and just want to know if there's a time to throw in the towel or is there still hope?” Yeah, go back and … Look, Dan, like I know this is probably not what you're going to want to hear, but there are some keywords that you're just not going to be able to rank videos for. Period.

That happens from time to time, and so that's oftentimes why I don't … That's why I don't promise video rankings unless I've tested it, so like when I'm speaking to potentially a new client or one of the video production companies comes to me and says, “I've got another client here that they want to rank,” I ask him, “What keywords would you like to rank for?” Then I do some research and then I get back to him and say, “Okay, here's the keywords that I can rank you for.” I don't say, “Okay, yes, I can rank you for this keyword that, whatever you want,” so Dan, what I'm saying is, there are some keywords that you're just going to … You could probably still get them the rank with a lot more effort, but if it's not worth it, then I would go back to the drawing board as far as keywords, try to find some related keywords that would rank better. Try some of the adjacent areas, like what we've talked about before, instead of going after like for …

I don't know what specifically, what you're trying to rank for, Dan, and I'm not asking you to tell me, but I'm saying if you're going after a particularly tough keyword in, let's say, a major metropolitan area, and you're using that city name, that's going to be damn difficult. Doesn't mean you can't do it, but it's going to be difficult; so you could do multiple videos targeting the suburbs or the boroughs or whatever, and use those to generate traffic. It's not the main city keyword, but it could be some ancillary areas, some adjacent areas that could start generating traffic; so like I said, that's what I don't …

There's some keywords that you just can't rank for; or you can, but it's the amount of effort required isn't worth it, especially for $300 a month; so I would go back and look at what other options you have to target other keywords that would be easier that still have value, or, again, target some other areas that are close by adjacent that you could use, to have cumulative effect would still generate traffic and leads.

Marco: If I can jump in on this.

Bradley: Please.

Marco: Because I'm reading this, and when he says the rankings actually decreased, my question would be, when the rankings decreased, did he do anything to the videos while they were doing the [do 00:30:27]? Because if they were dancing and he hit them, then I just posted the link to the Google Dance blog that he should take a really good look at, so that he has an idea of when he should just do the normal thing, when he can hit it more, and when he needs to just leave it alone.

Bradley: Yeah, and just wait. Yeah. Yeah, I mean, Dan, I've had some videos that I almost gave up on too, or that … Well, to be honest with you, there's some videos that I did give up on doing anything else to, because they didn't rank within … Typically, if I'm going to provide SEO as a service, ranking videos as a service, I'll say it can take me as much as 30 days, and I usually get them ranked by then, but sometimes I've had some that I had to fight, like what you're talking about here, Dan, and I'd spend 2 months, 10 weeks even, trying to rank the damn things, and they wouldn't rank, and I'd give up on them and move on to something else, and then 3, 4 months later, boom, it's ranked. Like literally. I just left it alone, and it just took time, and then it ranked. I know that doesn't make your client any happier, especially when they've been paying you for it, but that's why I said I would move on to some other method or some other keywords, or even some other areas, and do multiple.

Like instead of saying, “Okay, I'm going to rank you for 1 video for this 1 keyword in this one city,” say, “Okay, for the same price, because I was unsuccessful, I'll rank 4 videos for you in these 4 areas, or 4 videos for you in the same area but targeting 4 different keywords.” Does that makes sense? I don't mind doing that, guys. If I can get away with charging somebody for just 1 video and I can get it ranked for them, great; but if I can't, I don't mind going after some of the easier to style keywords or areas and doing a couple or 3, even 4 videos for them for the same price to make up for the fact that I couldn't do the original. I don't really care, because it's not that much more work. The video is already done. You just got to change the video around a little bit, the file a little bit, or live stream it each time, something like that, which is what I would do anyways.

To me, I just want to make sure the client is ultimately happy, and sometimes if I can't get that main keyword, I'll do that. I'll cut him a deal. I'll say, “Hey, look, unfortunately I was unable … Look, SEO's not an exact science.” That's why I don't promise them that. I'd say, “I'm going to try my best. If you're not happy, you can cancel payments. I'm not saying I'm giving you a refund, but that you can cancel payments, you don't have to continue paying me; or I can target some other keywords and some other areas, and you know what? Instead of just doing 1 video, I'll do 3 for you. How's that sound?” That's what I do.

What is POFU?

Bradley: “What is POFU?” You want to answer that one?

Marco: Cue a gambler video.

Bradley: Yeah, the … Do we have the video URL?

Adam: Yeah, let me grab it real quick. Somebody posted it or … Oh, no, it was the picture, but I'll bring it up.

Bradley: It's the Position of FU, Kevin.

Adam: Kids, this is not safe for work, so if you don't want to hear that language, then don't-

Marco: The man has shown his back. Look at that. What's your position?

Bradley: If you guys don't have any … Yeah, hold on. Nobody can see that. Do that again,

Hernan: Do that again, because I didn't [see it 00:33:35].

Hernan: Oh, okay. There you go.

Bradley: It says, “What's your position? You want to be in the position of FU.” If you guys are, if you're easily offended, don't watch the link that we're going to drop, okay; but if you're easily offended, you probably shouldn't be on this webinar with us anyways.

Income Streams of Semantic Mastery Senior Partners

Florian. Florian says, “You guys seem short on questions today.” Well, then jump on in, buddy. Here's one. “If you exclude all the income you get from Semantic Mastery, what are the main streams of revenue for each of you? Client? Paper lead? Rank and Rent? Affiliate? Video? Partnership? With the percentage of each on your income stream.” Ooh. I'd actually … To be honest, I don't do my own accounting. I have an accountant that does it for me, so I couldn't give you like percentages. I can give you some ballpark numbers. “Most of us know Bradley and Hernan's income streams, but Marco, Adam, and Chris, you are more ‘mysterious' about that.” Yeah, even I don't know that.

Bradley: You guys want to chime in?

Adam: Tightly guarded secret.

Bradley: Yeah.

Adam: Yeah, go ahead if anybody else wants to swing first.

Marco: If I can jump in, because, again, I'm like Bradley, I don't do my own accounting. I have people that do that, and so, but Semantic Mastery is more like it's fun. It's not work. It's not my main stream of income. We're starting up, and we haven't even been on a year, right? Doing just regularly with our Mastermind and all that. As far as percentages, my biggest income generator is consultation work. I mean, I get, I don't know how many times what I get from Semantic Mastery through just consultation. I do some partnerships, and I still have some clients that I've had for a long time, and I am not taking on any new clients, so I mean that's pretty much where I am right now. I do have other stuff that I do, but that's outside of the internet marketing realm or out of the online world, because I do have some brick and mortar stuff that I do. Those are my income stream.

Bradley: Cool. How about Chris? Chris is in the escort industry. At least he used to be. Do you still-

Chris: Not anymore.

Bradley: Not anymore.

Adam: Well, not from a business angle.

Bradley: Yeah. Yeah. Right. He's still in the escort industry, but that's purely pleasure.

Bradley: Yeah, me, I do … I still have a bunch of clients. I got rid of a lot of them recently, because Semantic Mastery income is about half of my income now, to be honest with you, because I've started streamlining my business, my local client consulting business, because clients are a pain in the ass. I mean, let's just face it. I've got some clients that I've had for several years, many years now that … There are good clients, don't get me wrong. I have some good clients that are easy to work with, and so those are the ones that I kept. I got rid of pretty much all of my pain in the ass clients, though, over the last like 6 months, so I still have a pretty substantial income from client work, and then I have my lead gen business. Pay-per-lead is only a small portion of that, though.

A lot of my lead gen business is on a revenue share model, which is where I only get paid for leads that close into actual jobs, because you guys know I do a lot of contractor-type stuff, and then I get a percentage of the contract job. It depends on the agreement that I have with each contractor, but sometimes it's a percentage of the overall contract, sometimes it's a percentage of the profit from the contract, so that's revenue minus expenses and labor, right, and then whatever's left. The net, I'd get a percentage of that, so it just depends on the industry, like which contractor it is and which agreement I have, but the majority of my lead gen money is from revenue share, which I think is the best model, but the only problem with that is, it's very difficult to generate or to develop that kind of a relationship with contractors that are … Especially contractors that are trustworthy, because it takes a long time to sift through all the shitty ones, which are a lot, to find ones that we're going to be honest about it.

I mean, you have to have that level of integrity or honesty or it just doesn't work, because they could lie to you, unless you're actually outreaching to leads and following up and finding out if jobs closed and that kind of thing; and I didn't want to do that, so, but … My income outside of Semantic Mastery is split between client work and lead gen work. I've got a little bit of affiliate income, but it's very little because affiliate is not something I had done until recently. I started doing more affiliate stuff recently, and so I've started generating some affiliate income as well on the side, but I don't have a lot of time for that. If I did, I'd do more of it, so …

Adam: Yeah, and that's where I will hop in, Florian. I'm not going to dodge this. I was just thinking. It's funny, because when we got together, and we all met each other, for me, most of mine … I'll just say a bigger part of mine is affiliate, and then meeting Bradley and seeing how he did lead gen and things like that, that's become a growing part of what I do on the side, as well as I had done partnership, but it wasn't … It was lead gen, but a lead gen partnership is kind of a weird setup, and now I've moved more into trying to get things set up in the long term for lead gen on my own, but then I also kind of have a weird background, so I'm moving out of that. I basically do no client work anymore, but I'm still open for stuff based upon my previous life where I built lasers and stuff like that.

Bradley: Nice.

Hernan: I've just fired my last client today, so I'm happy about it.

Bradley: Did you really?

Hernan: Yeah.

Bradley: Well, congratulations, man. I would have had a beer ready if I had known that.

Hernan: Yeah. We should have had one when we meet, when we next meet … Yeah, I'm all about affiliating my own projects right now, in Semantic Mastery, so … Yeah. I'm happy about it.

Bradley: That's great, man. Congratulations. That must be a good feeling when you get to fire your last client, tell him to go suck an egg.

Adam: If you want to. I mean, there's still a lot of money there, so …

Bradley: Yeah. There is.

Adam: … it depends.

Bradley: There is a lot of money in client work. It's just, they're a pain in the … They can be a pain in the ass, guys; so if you find a good client, hold on to them, but be quick to fire and slow to hire, like or … You know what I mean? Like in other words if you … Especially in the proposal period, guys, if you're finding resistance and difficulty pitching a client or with the … Like let's say you got past the pitch and now you're presenting a proposal to a potential client and there's any sort of … Guys, trust your gut. If there's any sort of resistance or you feel like there's some sort of negativity there, or that it's going to be an issue, guys, don't, even when you're trying to start out, and I know you just want that revenue coming in so bad that you're willing to put up with some bullshit just to get it, trust me; you're better off passing it and going to the next person.

Because once a client's a pain in the ass, they're always going to be a pain in the ass, and that doesn't change. They don't magically get better after you've provided them results. All they're going to do once you provided them results is complain about the ongoing costs or that they're not getting even better results. My point is, if you feel like there's going to be any type of problem with a potential client, skip it, move on, find somebody else to pitch. Because, trust me, they never get easier, and once you do find good clients, hold on to them. Keep them happy, because they're the ones that will stay with you for years with very little requirement of additional effort. Just got to maintain for them.

This Stuff Works

Adam: Now, I wanted to say one more thing, too, about this. I can't believe I didn't think about this while I was talking, but this, to me, and this is a blatant push for the Mastermind, but of how we all came together and some of the stuff we've been able to do is based upon us talking to each other and just having that interaction, so if it's not literally the Semantic Mastery Mastermind, I highly encourage you to go out and find others you could talk to and learn from. Because, like I said, doing the lead gen stuff when Bradley told me about how he's doing something that I was like, “Oh, shit. I hadn't even thought about doing it that way.”

Then Daniel also had a question here about verifying leads for revenue sharing. It depends exactly how you're doing it. Bradley's talked about this before, but there's ways you can do it. If you're doing phone calls you can agree upon, using a call tracking system and the length of time on the phone, if you're using clicks, that's obviously easy to track, things like that. That's how you do that. You don't just trust your client to be honest and report numbers back to you.

Bradley: Yeah. Well, it depends on the model, yeah. I mean, like with revenue share, it's a little bit different than … Like in pay-per-lead, it's … Pay-per-lead is actually fairly easy to track, because you can say call durations over 90 seconds, for example, you're going to pay for that cost, for that lead. It depends on what … You have to dial in the window of what is considered a qualifying call; so pay-per-lead is fairly easy to bill. What's difficult is a revenue share. That model is difficult, because it takes a long time. Like I said, I've had a lot of revenue share contractors that I've had that agreement with that have absolutely stolen from me. In other words, they've closed jobs and reported that they hadn't, and then I have found out, through various ways, that they were lying to me, and so I've had to fire them.

Which, to me, is so stupid for a contractor to do that, because they're getting somebody that's funneling leads to them that they're only, we have to pay for leads that have closed, that they've closed, so it's up to them to do the closing, which, on my part, as the lead provider, I'm losing money. Because as long as I'm generating leads I'm doing my job, right?

That's why pay-per-lead is a bit easier, because with pay-per-lead, as long as you're doing your job you're getting paid, because you're generating the leads, which was your job. You're getting paid for each of those leads, whether the client or the contractor closes that job or not. That's up to them. They're still paying for the lead; so with revenue share, I'm putting some risk involved. I'm risking revenue as well, because I'm generating, I'm sending leads to a contractor, and it's up to their capability of closing the sale in order for me to get paid, so if they're shitty at answering the phone, or they're bad salesmen or whatever, then I don't get paid, right; and so it's a real process to work through, sifting through a bunch of bad contractors to find the ones that are good; but when you do find a good relationship, you have a good service provider to service those leads, for a revenue share model, then it can be incredibly lucrative.

Like my top tree service guy is, he's been working with me now for 4 years, he's a Christian man, he's a really, really good dude, I trust him 100%, and it's strictly revenue share, and he pays me 10% of whatever the contract is on jobs; and we've literally closed $47,000 tree removal jobs and he's paid me $4,700. He pays me cash money, by the way, like literally cash money. I freaking love it. Oftentimes, a typical tree job for him is anywhere between $800 to $1,200, so that's $80 to $120 for a typical tree job, and he'll do, during the spring and the summer, dozens of jobs for weeks, so it's very, very lucrative.

Whereas pay-per-lead, I might only make $40 per call or $50 per call or something like that, and I end up not making as much money as I do on the revenue share, but it really just depends. I don't know. Hopefully that was helpful, guys. There's multiple ways to skin a cat. We always talk about that, so you just got to pick something that you're comfortable with and get good at it before trying other stuff.

Keywords with Geo-Modifiers in Tier 1, 2, 3 IFTTT Networks

Okay. Ed says, “If I order one of the link building packages, I'm assuming you guys would need all my various tiers of links, from tier 1, 2, and 3 for all sites in the network, correct? Assuming all 500 to 1,000 keywords for anchors should not have geo modifiers included in them, since I target various areas. Correct? Thanks, guys.” Yeah, Ed. Yes. Just collect all your URLs straight out of your spreadsheets, just the homepage URLs of all your profiles, and send them over when you order. Place them in the order form, I mean.

As far as the keywords, yeah, you want to go with just broad keywords. You don't need geo modifiers. Just go with broad keywords, and I mean you can go real broad with those, too. In fact, we're going to be mixing in generics and doing URL anchors anyways, so, and to be honest with you, that is apparently what stops a lot of people from ordering is because they look at the 500 to 1,000 keywords and they go, “Holy crap, how do I get that,” and they just don't order, so we're going to be making an option to where you don't, you just need to provide like 5 keywords. That's not available yet, is it, Hernan? Like we haven't changed it yet …

Marco: No, it's not.

Bradley: … have we?

Hernan: I'm sorry.

Bradley: Okay, well, soon. Soon we will change that.

Hernan: I don't think it … Yeah.

Bradley: Soon it'll be changed to where you just got to provide like 5 keywords, and then we'll do the rest from there, so …

Hernan: No, yeah, that's not available, but, maybe we can talk about it, and to implement it; but yeah, that's actually a good idea.

Bradley: Yeah, we need to do that, because that's preventing lot of people from ordering, so …

Hernan: Yeah.

Bradley: Because, remember guys, these are generic. That's in part why we don't build links to money sites for you guys. We just won't do it. Okay? There's too much liability there, and we got to make sure that the keywords that you guys submit would be spot on, it would throw off your percentages and everything out, your anchor text percentages, so that's why we only build to tier 1 rings or beyond, because of that reason, and so you want to go with broad keywords. That's all we need. We don't need exact match anything. Okay? Just going from it.

Hernan: Also, remember that we're using at least 75% of generics with your keywords, so we are asking that many keywords for diversity, but there is a good chance that we're not using them all because we are focusing heavily on generics and URL keywords.

When to Know if Your Article is Being Hit by Google's Content Duplication Issue?

Bradley: Yeah. Okay. Kevin says, “If I copy and paste half a news article from another site as a blog post for my site, and I remove the original article's outbound links, plus cite the source of the click here for more information or click here for original article, can my site get hit by Google for duplicate content?” No. It can't, Kevin. Duplicate content only applies for duplicate content on the same site. It does not apply for republishing content onto other sites. Okay? Especially when you have an attribution link, which is what you should have, because you should absolutely cite the source when you're borrowing content from other sites.

Guys, it's only ethical, to begin with, but plus, that's … There's a legal aspect of it too, but ethically you should be citing the source anyways; and no, duplicate content only applies to duplicate content on the same domain. It does not apply to … On other sites. “Should I just add the canonical tag to the click here for original link, to be safe?” Well, you could but then you'd be passing … You technically could do that. For example, like if you're using like [the YOAST 00:48:58] test, SEO plugin or whatever, you can set a canonical tag in the plugin, the plugin settings for that post or that page, and you could set a canonical tag to point to the original, but I wouldn't do that, especially if you're only doing like …

If you're curating content, you don't want to do that, because you want your curated post to stand on its own. You would just attribute or cite the source within the post itself to where you got the contact for that particular snippet that you've curated, but you're going to be curating other sources too, and you can only set a canonical to point to one location. Right, and so, typically, Kevin, I don't recommend using other people's content as the only content for a blog post.

What I mean by that is not just take one source of content, republish it on your own blog, and put an attribution link to the source and say, “Okay, that's it. I'm done. My blog post is done.” Don't do that. If you're going to borrow other people's content, either curate it with additional content sources like at least 2: Take a little bit of an article from here, cite the source. Then take a little bit of an article or a video that's topically relevant to the same point that you're trying to make within your blog post and post that. At least 2 content sources. You're better off with 3, but I would say a minimum of 2. Cite the sources, and also inject your own opinion into the article so that it does make it unique and original. That's what you really want, because Google loves that kind of content. Google loves curated content if it's done right.

Marco: What you've just explained is explained in further detail in Curation Mastery.

Bradley: Yeah, exactly. Curation Mastery. Kevin, if you haven't picked that up, get it, or come join the Mastermind, and you'll get that for free as part of the Mastermind, because Curation Academy is an entire course specifically about how to curate content properly, the way that Google loves, and how you can actually create a content marketing business out of that, which is an entire other source of revenue. A lot of my money from client work, from the question that Florian asked, comes from content marketing. Not necessarily SEO. It comes from content marketing, because the content marketing is part of my SEO strategy, and we do blogging. Like I provide blogging services to businesses that syndicate to their syndication networks, and update their social media property, so it's kind of like a content marketing business, with some SEO benefits. It's a really good stream of revenue because it's all outsourced.

Number of 301s That are Safe for Redirecting Unrelated Domains within an IFTTT Network

All right. Ben, we're almost out of time. We got to run through the next few, because it looks like we got a bunch of stuff up here still. Ben says, “I have 4 unused PBNs, and now I'm moving towards Topical Trust Flow. They don't really fit in with the target market I am going after. I want to double 301 these existing unused PBN 301 to an expired related domain, and then 301 to a new highly related Topical Trust Flow PBN that I will build an IFTTT ring around as a tier 2 property.” That's a great strategy, Ben. That's a good way to repurpose non-themed PBN domains to basically utilize the juice from those in the proper way. That's a good way to do it.

“I know URL shorteners will work well, but I prefer to have it at least link to a related site before ending up at the target one. I've tried to make it look slightly relevant, .co.uk U.K. domains all 301 to another, but the sites themselves are completely unrelated. My question is, how many 301s in a single domain is safe, and does the above setup sound okay, or would you suggest a different strategy?” No, that would work. If you've got a PBN domain that is … The topical relevancy is unrelated to what you are going to use it to link to, then you put a bridge point in there, okay, so exactly like what you're describing, Ben, I would find another topically related, relevant, topical relevant domain that you can find using domain crawlers or whatever, that have inbound links that are topically relevant to what you're going to be linking to, ultimately your target URL, your money site, and build out a PBN on that and then just redirect the original non-topically-relevant PBN domain to that middle point, right?

Because then what you're doing is, you're just pushing juice to that topically relevant PBN domain, the one that is now going to link to your money site, and that link to your money site's going to get a bit stronger, but because it's coming from a topically relevant domain, that middle point that's pointing to your money site, you're still going to have the topical relevancy when it ends at its final destination, your target URL, your money site; so that's a great way to do it.

As far as how many 301s can you do to that middle point, in that case I wouldn't worry about doing 4. You said you have 4 unused PBNs. I wouldn't mind doing 4 301 redirects to the middle point. I wouldn't do 4 301s to my money site, at least not all at once. I might spread it out over a period of time, but 4 to a PBN that's going to be pointing to your money site, I wouldn't have any problem with that, because it's only a PBN.

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Marco: Again, these are things that we get into very much more in depth in our Mastermind, how to repurpose Topical Trust Flow.

Bradley: That's right, and we go onto that a lot. In that, and in RYS Academy. Man up. Really? Depends for men? A [wild 00:54:18] claim.

Adam: Don't be a little bee.

What is the Best Approach to Content Syndication Around Branded T1 and 2nd T1 Persona Networks?

Bradley: Yeah. Chris says, “For blog syndication, I have a branded tier 1 and will build second tier 1 persona topical related. Should the second tier 1 be also triggered?” I wouldn't do that, Chris. Don't do that. Seriously, Chris, if you're going to … Don't do a second tier 1 network for blogs ever, guys. Don't do that. That's a footprint that … It's going to cause you problems down the road. It won't immediately, but it can cause you problems. You can get a manual, an unnatural notification in Google Search Console for that. Don't do that. Trust me, I know; I've gotten them when I've done that; so don't do that, guys.

Use a tier 1 branded network only for blog syndication. If you want to increase the juice or the power, set up the tier 2 networks, do not stack tier 1 networks on blogs. You can do it for YouTube channels, but don't do it for blogs. Okay? Seriously don't. Go with tier 2 networks, then. Just make sure you're using the related content triggers. Okay; but do not stack tier 1 networks on money sites, guys. It will cause you problems down the road. I promise you that.

Damon, absolutely, plus 1 that. They are complete extortionists. One of my clients just got an extortion letter from them a for a fucking, pardon my language, but a stupid image … It was a curated image, and we even gave proper attribution, and they still sent him an extortion letter, so now we don't use those images anymore. By the way, guys, what we're using for images now, this is talked about in the Curation Mastery course, but it's taking screenshots from inside YouTube videos. We're using those as images for curated now. Just go do a keyword search for whatever the blog post topic is, sort the results in YouTube by … Go to the filter and go select HD, click on HD so it only shows HD videos, start playing the video, pause it where you see an image that looks like it's relevant to your blog post and take a screenshot of it. That's what we're doing now, and it works really well because of them assholes with, and extortionists, Getty Images.

Hernan: There was a bunch of … I think we put a bunch of … If not, we could, but we put a bunch of free images banks or websites that you could use and download, Pixabay is one, and I love it, and you have a bunch of free images that you can use as well.

Free images/videos resource for everyone. No More Getty Issues 🙂

https://docs.google.com/spreadsheets/d/1Zt1z1iIr_YyB0BDELyggP6hexfQXY5lUDpM4qzRQ8Gs/edit?usp=sharing?

Additional resources for free images besides the ones Gary shared 🙂

https://www.searchenginejournal.com/25-places-find-free-photos-will-actually-want-use/?

Bradley: Yeah. Chris, yeah, we're going to be … As soon as I'm done with the Hump Day Hangout here in about 4 minutes, I'm going to set up the event for the Mastermind tomorrow, the emergency meeting, so to speak. It's going to be really good. I'm really excited about this, and with participation from you guys, it should be pretty awesome.

Notifications if a YouTube Videos is Being Penalizedd

Let's see, “Is there any way of knowing if a YouTube video has been penalized in any way?” We don't probably have time to get into this. “I want to be ranked first in a month. I'll give you like 50 bucks.” I like that. Let's take a look at this. Let's see. “Is there any way of knowing if a YouTube video has been penalized in any way?” Dustin, I've heard of videos being penalized. The only thing I've ever seen happen, personally, with my own stuff, is that a video will drop significantly in the results. I've never seen a video deindexed. I've seen channels terminated, but I've never seen a video deindexed.

I've seen it where it doesn't show up in Google normal search but it will show up in video search. In other words, like the vertical … It's still in Google search, but it's in the video search only, and it doesn't show up in the top 10 or 15 pages, but typically that's something it will come back. It's just kind of a fluke or an anomaly, as I like to call it. Most of the time, though, if it shows up in video search, it will show up in Google search too, and I've seen it where it's significantly dropped, and usually that was because of over-optimization of anchor text, like where it used to be we could just hammer the main keyword with links, with the anchor text as the main keyword, but not so much anymore. You still want a little bit of diversity. You can still be pretty egregious with YouTube, but you still want some diversity.

Something else to check is the on page. In your video description, have you spammed the video description with keyword stuffing? Because if so, just go unspam it. Reduce the use of your keyword. Add some LSIs, things like that. Change the inside, the video description, perhaps change the title a bit. Switch to a different keyword or make it a bit more long tail or something like that. Just make some change. The easy stuff you can do, which is adjusting the on page and see if … Give it time, guys.

Remember, stop playing with stuff like making adjustments, and in like 3 days later, if it hasn't moved, making more adjustments. Don't do that. Make some adjustments and give it a week and see if it comes back. Oftentimes it'll come back before that with YouTube, but sometimes it won't. Sometimes it'll take longer. Does anybody else have any specific experience with knowing if a [good 00:59:16] video is penalized?

Adam: Not on my end.

Bradley: Okay.

Hernan: No. In fact, I've sent up to 400,000 or so backings to 1 video to rank it just for shits and giggles, and it's still in the index, so I don't think you can get it deindexed.

Bradley: Shit. You guys are still seeing my Loganix. How do we spell that again? Loganix. I'm looking for that … Here it is. I'm going to share this for, I think it was Kevin that asked about this, so just give me a minute. Here you go, Kevin. This is for you, buddy. This is the Loganix referral spam blocker that they have. Was it Kevin that asked that? Yeah. I'm going to drop this on the page, and we got to go, guys, it's 5:00, but [we can't 01:00:11] [crosstalk 01:00:13].

Discounts on Semantic Mastery Courses

Adam: Yeah, so while Bradley's doing that, we had one of the questions who … Hold on, let me scroll up here. First of all, Kendrick, thank you for that awesome picture. I'm totally saving that. Damon was asking, “What else comes with the Mastermind?” You get access to all of our products that are retail 300 or less, so that's including subscription stuff, so you get the Mastermind, that's included in your … Sorry, you get the masterclass that's included. All right, you get Curation Mastery, YouTube Silo Academy, IFTTT SEO. Am I missing something here? [They 01:00:45] can …

Marco: Yeah. V2, when it comes up.

Adam: Yep. IFTTT 2.0. You get access to the backlog of the Mastermind webinars. You get access to the private community, and you get access to all the upcoming webinars, obviously; so like I said, all the products are, if you don't have access to them, you get those, and again, that includes the masterclass. If you're already in the masterclass, we cancel your masterclass payments, and you just stay in it, so …

Bradley: Yeah. Essentially, you get everything that we put out, past, present, and future, that's under $300. It's absolutely 100% included in your membership. You also get access to us and our, the discussion forum, which is our community. You get access to us, as well as all the other SEO professionals in there, which we got about 130 in there now, several dozen of which are actively engaged at all times in the community, so it's, with a lot of discussions. It's not just us you'll learn from; it's also from others as well. That's what makes it a true Mastermind. It's not just like, “Hey, come listen to our shit all the time.”

Anything over $300 you guys get 30% discount on, and also first crack at all the products and services that we launch. You guys often get beta access first, or at least before we release it to the public you get first shot at it, so …

Adam: Yeah, just to clear up one more question here. You get the access, you don't get a discount. Like I said, it depends. If it's over $300, you get a straight up 30% discount, but the rest of the stuff we mentioned you just get access to, addition to that you get lower prices on IFTTT networks, and when we can, we work out special deals for Mastermind members that other people just don't hear about, for other things.

Bradley: Yeah.

Marco: Again, you can lock it up at 197 before, what is it, 12pm Eastern or midnight Eastern?

Adam: Well, we're going to be working on switching it over this evening, so I'll try to … I'll put it off for a couple hours, but that's it.

Marco: Yeah, but it is going up $100. We don't play with that. When we say it goes up, it's going up.

Bradley: Yeah.

Male: Yeah.

Adam: We end up, inevitably, get a couple emails today after, and it's like, “Well, sorry.”

Bradley: Guys, it's not the whole … It's the fact that the value keeps increasing, and we've got a lot of stuff coming up this year we're working on that's going to be … As the value increases, so should the payments, but it's totally worthy it. I highly recommend you jump in. If you're not at a position where you can do it yet, then don't. Just join when you can. It might be more expensive, but so be it. If you need to wait till you're there, so be it.

Male: Yeah.

Bradley: Adam is going to go work on his “laser.”

Adam: My freaking “laser” beams. Yeah, you can join the Mastermind and ask me laser questions, and I'll probably delete the posts, so …

Bradley: Okay, guys. Thanks for everybody being here. We will see you next week. Mastermind members, if you are available briefly tomorrow at 4pm, we're going to have this like kind of impromptu Mastermind. I think it's really exciting, and I'd like to get some help from you guys if you participate, so if you can be there, great. If not, you can watch the replay and still comment below, so we'll see you all then. Thanks.

Hernan: Damon's in. Welcome to the Mastermind, Damon.

Bradley: Yeah, Damon. About time, buddy.

Chris: Bye, guys.

Male: All right, guys.

Adam: Bye, guys. Have a good one.

Male: Bye, everyone.

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Creating YouTube Ads for e-Commerce Sites

By April


 

During Episode 59 of Hump Day Hangout, a question about YouTube ads for e-commerce sites was asked. He would like to know if it's possible to run a YouTube advertisement even if you do not own a website.

The exact question was:

 

How do you we run youtube ads for products from our shopify stores or other ecom platforms? I am selling tshirts on gearbubble.com which is a print and ship site where my store is just a page of their main site. Since they print and ship for me through their site it is very hands free but now I am worried that I wont be able to run youtube ads cuz I dont own gearbubble thus cant verify it with youtube.  Thanks, Merry Xmas!!


YouTube Privacy Option for Lead Generation Videos

By April


 

In Hump Day Hangout Episode 56, one of the participants was curious about whether YouTube has a privacy option for lead generation videos. He would like to hide his tracks from its competitors when doing video optimization.  As a follow-up, he also asked if this has an impact on existing SEO campaigns.

The exact question was:

Hey Guys…1) Is there a way to go into our YT channel and make an adjustment so all our lead gen videos are not visible to competition that may be “interested” in seeing what else we have to “offer”?? I think you can do it, just not sure how.. To clarify: I just want to obviously make the viewing (ability to see them) of the videos on the channel private, not the videos themselves private in the SERPs.

2) If I do # 1 will that or can that affect the SEO of the videos since they can't be seen visually on my channel?