Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 131

Click on the video above to watch Episode 131 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  




Adam: I need a standing desk so I can …

Bradley: There we go.

Adam: All right, we are live, welcome everybody to Hump Day Hangouts, episode 131. Today is the 10th of May and we’ve got three of us here today, it’s myself, Bradley and Hernan. Marco I believe is out about to do some traveling and Chris is on a dial up modem so there’s no way he’s coming in today. Hernan how’s it going? You froze up but I think he might still be there.

Hernan: Yeah, webinar [inaudible 00:00:29] but I didn’t know what the freak is going on. Anyway, it’s good, I’m glad to be here. Bradley, how about yourself?

Bradley: I’m good I’m happy to be here as well. Kind of light on questions today so far, so we’ll see, but we’ll get through what we can. I know there’s a few announcements to get started, correct?

Adam: Yeah, we definitely got a few. Went sent out an email earlier, but tomorrow is the structured data webinar, so if you have any interest in finding out some really good stuff, structured data, I’m not gonna go through it all but I am gonna put the link on the page and it will be in the YouTube description so please click on that. It’s your standard webinar page but we’ve got a lot of details on there. I’m not gonna try to go through that off the top of my head, but that’s gonna be Marco with Brian [inaudible 00:01:14] and then several of us are gonna be there, so by all means please come check that out. You need to attend live if you want to check this out, it’s your one chance to see that, after that we haven’t set a price. We’ll have to talk to Marco but I imagine that’s gonna be expensive, so be there.

Coming up on Monday we’ve got a really cool webinar as well with Justin Sardi. I know a bunch of guys know who he is, so he’s gonna be talking to us about obviously video related SEO stuff. That’s it for now, I’ll have some more emails coming out later. I’m gonna talk to him and then we’ll get that setup.

Bradley: It’s video ads, he’s gonna be talking more about ads than SEO isn’t he? I’m pretty sure.

Adam: Yeah, sorry. No, I had the notes wrong. I was like, “Wait, that’s Justin, that sounds right.” No, yep definitely video ads, but I think it’s gonna be with some updates as well to TubeSift, which is a really cool program, so that’s one that, again, we use for YouTube targeting. I know Bradley, you use that program don’t you?

Bradley: Yes, a lot, yep.

Adam: Awesome. I’ll have some more information for you guys on that, and then also, obviously if you’re new to Semantic Mastery check out the Syndication Academy, that’s syndication.academy and I’ll pop that link up here. If you are looking for [inaudible 00:02:29] services head over to SerpSpace, that’s serpspace.com and you can get your free account. If you haven’t been there recently, by all means head back over to SerpSpace and check it out. We’re in the middle of a redesign, but we’ve also added a lot of services and as well now at the top, you can see if I’m on the screen here, at the top bar you can click on tools and there’s some really cool free tools, one of them’s a structured data tool and then go check out the rest of the stuff there. And then Bradley, I think you’ve got something coming up right?

Bradley: Yeah, one thing. Well, two things I want to mention. Number one is frequently asked questions guys, also a lot of questions that get asked here are questions that get asked a lot are on our frequently asked questions or in our knowledge base area, which you can find at support.semanticmastery.com, again that’s support.semanticmastery.com and just click on the knowledge base for the product that you have questions about or look through all of them because there’s a whole lot of really good ones as well.

The other webinar that we’re gonna be doing next week is the Rocket Video Ranker Pro bonus webinar for any of you guys that ended up picking up the Tube Authority Rocket and Rocket Video Ranker Pro Suite from Bill Cousins from our webinar, we’re gonna be having the bonus webinar from five until six PM Eastern next Wednesday, so immediately following Hump Day Hangouts. It will be a one hour webinar, I’m gonna have to keep it short or keep it to that sixty minute mark because I get my daughter on Wednesday evenings for dinners. But yeah, it should be good, it will be me and Bill Cousins and [inaudible 00:04:02] and we’re gonna be talking about some different strategies, both SEO for how to get better results as well as how to use that tool for prospecting and landing clients and for lead gen and that kind of stuff, so make sure that you’re there.

We may even make that available for anybody to join, I haven’t determined that yet, but we may make that available for everybody and if that’s the case, just be on the lookout for an email if you want to come attend, okay?

Adam: Awesome. And don’t forget also one of the great reasons to go to the support site, support.semanticmastery.com, is you can find Bradley’s artwork on various posts there. Those drawings over time have been saved for … No, they’re really good a lot of times, because it’s tough to draw that kind of stuff on the fly, so we’ve saved the ones that Bradley’s done like where he’s explained different tier structures.

Bradley: I’ve got some better ones. The most recent one that I did was for the Syndication Academy update webinar was pretty good, Marco even commented on it.

Adam: Nice. All right, I think that’s it.

Bradley: Let’s go ahead and get into questions now, update the screen. Can you guys hear me now?

Adam: Yes.

Bradley: Hello?

Adam: Yep can you hear me? We’re good.

Building A Blog In A Subdomain On A WordPress Site

Bradley: Now I can, yeah. There’s that weird delay on WebinarJam. Okay, so Alexander’s up, he says, “Couldn’t find an answer to that exact question. Even in a WordPress site, should I build the blog in a sub domain so I can be a little more aggressive with links? For me, looks like it loses a little power, sub domain not on the domain but for sure is safer.” Yeah, it is safer Alexander. But you can do that, I don’t see the point really of doing that unless you were gonna be like really aggressive, I don’t really see the point in doing that.

Personally, I would leave the blog on the route domain or from the sub domain if that’s what you’re running it from. What I’m saying is, if it’s a WordPress site on the root domain, I wouldn’t separate the blog out of that unless there was a specific reason for doing it. Not just for content syndication, which is I think what you’re talking about. Because you can use the blog on the main site for the content distribution, right? In other words, you publish to the main blog and that syndicates out. I don’t see why you would be worried about being super aggressive unless you were gonna be posting like a whole bunch of spammy content or maybe posting too frequently, in which case yeah, that could be a problem.

Or if you were using automated content generators to post to the blog, in which case yeah I would say absolutely put that on a sub domain. But if you’re creating typical content for the blog for that site that would make sense, that’s relevant, it adds value, you know that kind of stuff then I would say just do it right from the root blog. But again, if you’re gonna be using automated content generators or you’re using spun content or low quality content and content sources, then yes I would separate that out and do the content distribution from sub domain and that would be to protect your root from those spammy activities, you wouldn’t be hosting or publishing that lower quality content on your root domain at that point. Hernan, what do you think?

Hernan: Yeah, I would still keep it on the root domain. Even when you’re doing sub domains and link building, you can be a little bit more aggressive but if you have something valuable on the root domain, I wouldn’t do it, even if you can. Use 301’s, we have gone through this several times, but I wouldn’t do it. If it is a [inaudible 00:08:02] site I will still do it on the root domain, you know what I mean? And I will still take care of that even if I’m blasting a sub domain because if it’s working right now, it doesn’t necessarily mean that it’s gonna work in the near future, we already know that, so tread carefully.

Bradley: Again, only if I was doing some real spammy stuff. As far as being aggressive, you can be aggressive from your main blog as long as it’s high quality content, right? It’s good, it’s relevant, it’s adding value, that kind of stuff. You can be aggressive from there because essentially what you’re doing is just publishing content and that syndicates out to the network which, in turn, builds the links and the social signals and blah blah blah, you know how it goes Alexander. Again, unless I was doing automated content or just low quality stuff, or posting too frequently then I wouldn’t worry about, I would just do it right on the root blog.

Does NoFollow Internal Links Save More Juice For The Other Internal DoFollow Links?

The other part of that question or second part says, “Other quick one, no follow internal links, really, save more juice for the other internal do-follow links or just avoid sending them, they’re part of the linking juice. I mean, one follow and one no follow, the follow would get only 50% and the other 50% would be lost.” Now the way that it works, Alexander, is that if you have two links in an article body, like a post body and one of them is no follow and one of them is do follow then the 100% or damn close to it, there may be a slight loss from the no follow but it’s not much.

The 100% of any link juice flowing into that page, so equity flowing into that page should flow to that follow link, right? It’s not 100%, there’s always a loss, in every hop there’s a loss, so going through that URL. But what it’s basically doing is it’s not splitting it between those two URLs, it’s not saying, “Okay there’s two links in this content body of this post, so therefore half of the juice is gonna go through the do-follow link and the other half of the juice is gonna hit the no-follow link and stop.” That’s not how it works, it’s just like pouring water into a cup or liquid flowing, that’s how I always think about it, is think about how liquid flows. It always takes the path of least resistance, but it’s not gonna just stop at the no-follow link, it’s gonna work its way over to the follow link and go that way, does that make sense?

Again, there’s a slight loss through every link and then there may be some slight loss on no-follow links but it’s nominal, it’s marginal, okay? They used to call that page rank sculpting, when internal links, you would link with some that were no-follow and some that were do-follow and I don’t know if you’d still call it page rank sculpting, maybe it’s theme sculpting now, I don’t know what you would call it now, but I still practice it. I know Hernan doesn’t, but I’ve still been practicing no-following navigation links, for example to contact us and about us pages and that kind of stuff, I always try to direct where the bots and the link equity is flowing through the site, and you can accomplish that by adding no-follow tags strategically.


Do You Use A CRM In Managing Your Customers?

Okay, Brian’s up he says, “How do you manage your customers? Do you use a CRM? I noticed all the free CRM scripts inside [inaudible 00:11:22], I was wondering if you have used them before?” No, as far as manage my customer … I’ll be honest with you, I keep a pretty simple management process. All of my clients and lead gen properties, all my local stuff is all inside of Bright Local because that’s where I do most of my reports from and everything, my reporting is through Bright Local, so I just have everything in there which is great because they have a client or contact database and you can go in and add multiple locations per client, you can keep all kind of information, so I guess it acts as a CRM, Bright Local does. But I use it specifically just to generate reports and then I use Google Drive for just about everything.

I’ve got a spreadsheet for each client, a separate folder and drive for each client, that kind of stuff and where I keep all their data. I just create reports from Bright Local and then I’ll email those out to the customers and that kind of stuff. I also use Google contacts so that when I’m sending out or somebody calls or anything like that, it always comes up with the correct name but that’s it. I don’t use any fancy CRM software, I never have. It just was one additional piece of software I never felt like I needed to learn, and Bright Local handles everything for me as far as just keeping that and my spreadsheets, is all that I need to keep all my lead gen properties and my clients straight and all in the same locations, if that makes sense.

Hernan: Yeah.

Bradley: What do you guys use? Both of you?

Hernan: I don’t use a CRM either. The thing is like, I think, and this is probably a misconception of mine that you can use, or it’s better to use a CRM when you are handling a bunch of clients, when you’re handling maybe 10 plus clients. But since I usually don’t, I usually work with maybe three or four clients/partners at a time, I usually do not need one and usually when it comes to [inaudible 00:13:29] campaign or maybe spreadsheets, that’s the job. But when you have a lot of steps and little things or little clients, I think that we might need to implement a CRM when it comes to GRT at some point because it’s gonna be much more volume, when at the end of the day we don’t need … Like I personally don’t need or I don’t feel I need a CRM because again, there’s only like two or three major projects going on at any given time, you know what I mean?

Adam: I’ll take the opposite stance, although I think it’s totally possible to do this with a Gmail account. I use Contactually and so far I like it, I think it’s overkill for what I do because I tend to do about the same as Hernan, where I’ve only got a few, not even a handful of clients at once. But the ones I’m talking to, the process takes long enough that I like to have reminders who I’ve talked to, has it been a week, did I send out a request for information or something I haven’t heard from them in a week? Because it’s really easy to lose track of that. I’m paying, I think something like 50 or 60 bucks a month, but my rationalization for that is, let’s say is 50 bucks a month, that’s 600 bucks a year. If I close one client it more than pays for itself. More than that, it’s losing that dream deal, so maybe they’ve locked me into that by fear but I like it. And there’s some additional features that are pretty nice. Again, I don’t think it’s necessarily needed, but I like that it’s handled and I don’t have to think about it.

Bradley: Yeah, I totally agree. When I was at the height of my agency days when my agency was a lot bigger. It’s a lot smaller now intentionally because I’ve reduced the amount of clients that I work with from, at the top I had about 30 clients and now I’m at 11, and I actually just picked up another client today. I typically don’t do anymore client work but it was a referral from one of my clients that I’ve had for four years now, so it was a good referral and because of that a quoted him a decent price. It would higher than I probably would have charged two years ago, but it wasn’t unreasonable like I have been recently.

Usually now when I get people contacting me for marketing services on a client level, I quote such ridiculously high prices because I don’t want to do it. If they’re willing to pay me that much then I’ll certainly do it, but otherwise I don’t want to do it. I actually picked up another client today. But what I was saying was that I agree that I think if we, for example, with our traffic agency that we’re gonna be opening up we’re gonna be doing a lot of volume, so we’re gonna need a good CRM for that kind of stuff. But for the most part, like I said, Bright Local handles everything.

And then as Adam said, Google Calendar. I use Google Calendar for everything, I live by it. If it’s not in the calendar, it doesn’t get done. So I setup notifications and all that kind of stuff on calendar to remind me certain things that have to be done and all that kind of stuff, but I like keeping it simple where possible. Having to learn another piece of software’s not something I want to do, I can tell you that.

Adam: I gotta give a shout out to two more pieces of software that I really like. One of them is called Focuster, which is a really awesome to-do app that integrates with your calendar and it auto schedules around your calendar. If you put in create client proposal, 30 minutes, it fits it into your day based upon what you have open, which is awesome. I’ve tried a bunch of calendars for working with clients to let scheduling happen and I know a lot of people already use this, but I’ll just give another thumbs up for Acuity. I’ve used a bunch of different services and recently switched over to them and that’s been really nice.

How Do You Combine Two Brands To An Existing Affiliate Site?

Bradley: Cool, very cool. Okay, Greg’s up, he says, “Hi, I have an affiliate website promoting several companies, an important page promoting the top company ranks very well, but that established company is now partnered with a worldwide known brand, which itself has not previously had any of its own products in this niche. A similar example would be if Gary Fisher Mountain Bike Company partnered with Nike and still makes and markets the bikes, but the Nike brand name will be on all the bikes. The company website is still Gary Fisher with the same Gary Fisher models, but the Nike brand name is now on the bikes and the website pages. I need to have both company names on the same page. Web searches will continue using the original company name for at least several years, but there are now new searches in this niche for the huge brand name. A current page URL slug contains only the name of the original company. Would you create a new page using a slug with both company names and redirect the old company page to the new? Just changed the H1, H2 and some of the text and added a second brand name on the current page? Thanks.”

That’s a good question. If you are ranking already with the current page, I don’t know that I would want … This is my opinion, I’d like to get Hernan’s opinion as well, but I don’t know that I would want to mess with the URL. Because if you change too much on a page, especially when you’re in a competitive market, in other words if there’s other people competing for those top spots, which most of them are gonna be, and you start changing things structurally, you will see some dancing, there’s no question, and that includes changing the URL.

Adding some mentions of Nike into the page itself without changing the slug is less likely to cause at least as significant a dancing as changing the slug would. It doesn’t mean that it won’t dance a little, it probably will. I don’t know that for sure, but it probably will. But changing the slug it’s almost guaranteed to dance, I can tell you that. I would probably, personally, my own opinion would be to probably leave the slug as it was and just add the additional content onto the page. I would also look into, and this would actually be a pretty good topic possibly for tomorrow’s structured data webinar. I don’t know how far we’re gonna get into Q&A in that webinar, but I would also try to figure out a way to mention both brands within the structured data for that page in the [inaudible 00:19:50] markup that you put up in the header or whatever was so that both brands are being mentioned or cited within the structured data so that it can help to rank for both search queries, if that makes sense. But again, I don’t think changing the slug’s really the best idea, but that’s my own personal opinion. Hernan, what do you think?

Hernan: I agree with you Bradley. In fact, there’s been these kind of tests, you know when you’re talking about an article? I’m assuming that Greg has some sort of eCommerce solution, that’s why he’s saying he needs to be optimizing the products for both brands. But when you have a [inaudible 00:20:29] or when you have a website, usually articles and topics or interests and maybe keywords surrounding the topic, they change, they go forward or they change during time because people are getting interested in some other topics or maybe there is something new, there’s a new discovery about the topic, et cetera, et cetera.

What people usually do, with good results, is to go back to the article and add content, optimize for the new keywords. That’s exactly what I would do. I wouldn’t change, if you’ve got good rankings, I wouldn’t change the URL even if it is with a 301 because you might lose some rankings. I would definitely add some more content, maybe not all at once but see if you add a couple of paragraphs with the new keywords, I would definitely go and try to reoptimize a little bit of the metadata and the [inaudible 00:21:23] you were saying, Bradley, but I wouldn’t change the URL because if you change it, it’s gonna be a completely new page under Google sites, even if you do a 301. That’s exactly what I would do, I would change and slowly add content, like add a couple of paragraphs and wait for maybe 15 days so a couple of weeks and then go back and add a little bit more, but that’s what I would do.

Are There Any Risks Of Having Too Many Subdomains That Point To Each City?

Bradley: Very good. Yeah guys, structural changes will often cause significant dancing. Content changes will often no, or will reduce of minimize the dancing. Doesn’t mean you won’t see it but it’s usually often a lot less significant or volatile, if that makes sense. Okay, Don Johnson, “I have a client that has locations in several spread out states, Texas, Florida, California, so creating any kind of city pages on the route doesn’t make sense. Obviously all actual Google my business locations will be sub domains, but other supporting cities without Google my business will also be sub domains. Are there any risks to having too many city sub domains?”

No, I don’t think so Don, I’ve never reached a limit. I don’t have maybe more than 20 sub domains on any one site, but if it’s legit then it shouldn’t cause any problems. If you’re creating dozens or hundreds or thousands of sub domains for spammy stuff … I know we’ve done it, we’ve done it for testing stuff, then that may throw up a flag. But if you’re doing legit business locations or city sub domains then absolutely, I wouldn’t worry about it at all. I prefer the sub domain method, there’s no question, but only to a point. It depends on what kind of scale I’m gonna be building a site up to, like in other words if I’m scaling to … If I started off as a statewide site but I only covered a couple of … and I wanted to do like, let’s say county sub domains or something like that, then that would make sense.

But when you start getting to city sub domains, each sub domain would have its own WordPress installation guys, that’s a lot. It can quickly add up to be an enormous management nightmare to manage that many individual WordPress sites. Obviously you can use stuff like MainWP and all that kind of stuff to try to manage these big large dozens or even hundreds of WordPress sites, but that’s still, again, cumbersome. You’ve gotta weigh out, first of all, where do you think you’re gonna go with this site? How many pages or cities or how much are are you gonna cover? That kind of stuff, and then determine, is it gonna be worth building out separate sub domains for everyone of those? Or would it be better to reduce overhead and management and silo the main side out and use categories and sub categories and posts.

In other words, use probably a complex silo structure in this case and that way you only have basically one site to manage. Again, it really, Don, it has to be up to you to determine how much risk you’re willing to handle and also how much management you’re willing to handle, and then you have to strike the balance between the two and determine which it the better option. Again though, just as far as answering your question about the sub domains, specifically if they’re legit, if they’re there for a reason then I don’t see it being a problem because I’ve seen sites out there with thousands of sub domains and they’re fine. What do you think Hernan? He must be muted.

Hernan: Whoops, sorry. What about now?

Bradley: Yeah, I can hear you.

Hernan: Can you hear me?

Bradley: Yep, yes.

Hernan: I was about to say that when you are … The thing is that when you are planning and you’re structuring out, this is kind of a structure. You need to pan out the entire structure of the website before going out there and building it, even further if you know that’s gonna be a big project. I would suggest that you go with the least options possible on the sub domain, meaning if you’re doing three or more … Let’s say that you’re building a directory of estheticians, you know? Maybe you have three of four categories that you will use, those will be your sub domains.

Now when you’re going on a city place, that would be a much broader category, so the states would be your sub domains, does that make sense? You want to pick [inaudible 00:26:19] and you want to pick the least amount of variables when it comes to sub domains, that’s why we usually go for states on the sub domains and then cities as sub pages, because cities you have 30,000 or something like that. But states you only have 52 or 54, depending on how [inaudible 00:26:42] you’re going. That would be my take, but when you’re sitting out, when you’re sitting down to pan out the entire structure you need to have this in mind, this is kind of the previous work before you’re actually out there setting up the website, because I agree with Bradley, it’s gonna be a lot of managing if you go too deep with sub domains.

Bradley: Yeah, that’s a really good point that you mention, that’s actually a really good strategy Don, would to be to setup state sub domains then like that Hernan says, because in your example you’re mentioning three states, and I know it may be more but my point is, is then you would only have, if it was just three states, Texas, Florida, California, you would have those three sub domains and then you could setup silos within the sub domain sites. What I would do, is I would end up going with probably a complex silo structure on the sub domain sites, setting up the counties as the top level categories and then the cities as the sub categories, if that makes sense. That’s what I would do because that way, like Hernan said, at most you’re gonna have 50 sub domains if you covered the entire US. That’s a hell of a lot more manage than trying to do a separate sub domain for each …

Just remember, for each Google my business location, like let’s say Los Angeles, California or let’s say Houston, Texas was one of them, right? Then if you had Texas.clowncollege.com/Houston, or whatever county Houston is in or surrounded by, because that’s typically how it goes, and then you could have your post level which would be the actual city and that would be the landing page for that Google my business account, if that makes sense. You can do that, you can grab the whole URL so the sub domain and all the way down through the category and subcategory level and use that URL as the sub domain, or excuse me, as the landing page for the Google my business profile.

That’s what I would recommend, I think that was a good idea for Hernan to say use state sub domains, and again, I would probably silo those out with counties as the top level categories and cities as the sub … You could technically, probably even get away with using a simple silo structure on a state wide sub domain site because you could essentially just go … A simple silo structure would be, top level categories would be your city, period, because it’s the city within the state, so you might not need that additional layer of that additional … With a complex silo structure I mentioned I would probably segregate the state by counties and then I would add the cities within the counties.

There is a logical hierarchy to that that makes sense, and it makes sense to Google too. Again, I always recommend using a simple silo where possible because complex silos can be exactly what the name implies, complex, and it’s much easier to map these kinds of sites out on a simple level, so what I would suggest … Again, you could consider doing a Texas.clowncollege.com/city and that’s it and you leave it at that level, and that would be a top level category page which means you could still create supporting posts on a simple silo structure, you could create simple supporting posts, or excuse me, supporting posts and place them in that top level category which would be your city, so that’s what you would blog under in that category. Again, I think that’s probably even a better way than using the complex silo structure, it’s just depends.

It’s depends on how many services you’re gonna have within, all that kind of stuff. Again Don, like Hernan mentioned is, whenever going to tackle a big project like this, I’ll spend literally hours, sometimes days mapping out how the structure’s gonna be built because it’s way better spending the time up front to really nail down how you’re gonna build the site, the architecture or the framework of the site, because otherwise if you start trying to build this out without a solid plan in mind for a large site like what you’re talking about with multiple locations, all that kind of stuff, it can get ugly fast and then one it’s already built it takes so much more time to try to clean it up than it does to just do it right the first time.

It’s a painful process for me to map out those kind of sites, but I think it’s necessary before starting the build. When you consider [inaudible 00:31:09] as a domain for every city in the country with 98.35% duplicate content I’m sure I overthink the safety aspect when it comes to loca, but I appreciate the help nonetheless. Yeah I think that, again, my first strategy or the one I would probably select is what he mentioned, and that would be state sub domains, it seems pretty logical, easier to setup that way.

How To Add Content To City Pages Without A High Degree Of Duplicate Issues?

MJ [inaudible 00:31:31] says, “To add to Dawn’s theme, when creating city pages [inaudible 00:31:35] has a high degree of duplicate content, is that still acceptable? What other ideas or content have you seen added to city pages and would be good to apply?” Here’s my thought and it has been for the last three years, MJ, about duplicate content for local sites. I have always tried to avoid that, and I have for at least the last three years I’ve tried to avoid that. I know people are still building sites and they’re using the same content for all local sites and all they’re doing is swapping out the location data, I get that.

I don’t like to do it because even though it may still work now, and I’ve been saying this for three years and it’s still working, I know, but at some point that’s gonna stop working, and I would hate to build my digital portfolio, build up all my assets with that because it’s working now, and have that stop working and I lose everything, right? I’ve always, always, always created unique content. The tree service industry is my biggest lead gen industry and I’ve got literally dozens of lead gen sites out there for tree service stuff. Every single page on every single site is unique content, that’s not bullshit. That is the honest to God truth, every page on every one of my sites in unique content.

I’m not saying it wasn’t content that was scraped and spun, that may be the case but it’s unique content on every single site. I did that intentionally because I consider my properties long term assets and not just here today gone tomorrow. Because of that I’ve always preferred to try to … Now there are some strategies that you can use to reduce content cost because I know that can be expensive, and here’s one of them. For example, you could have a generic super spun, and we have a provider by the way who’s Keith Goodwin of Super Spun, I think it’s superspunarticles.com, he can do this for you.

For example, if plumbing’s your niche you could a Super Spun document setup manually created by somebody like Keith Goodwin of Super Spun Articles that you can talk about just general plumbing stuff that you can use on every single page, but every time you output a new version of it, it’s gonna be considered unique. But then what you can also do is for each location page, so city specific or location specific, wherever you’re gonna use that content you can also add some local data, it would just be a paragraph or two about the location. In other words, maybe some historical fact or economic data or business growth data or something. You can tie local content, something about the location into that page along with an outputted version of a Super Spun whatever.

My point is it makes the page unique because first of all the content … I don’t like to use spun content on money sites guys, but for something like this where you’re gonna be mass producing multiple location sites, it’s really the only way to go right? Or else your content costs are gonna astronomical if you’re gonna be scaling. Get something that’s manually spun and again, Keith Goodwin Super Spun Articles are a great way … He’s really good at that. They produce really good spun documents so when you unspin it, it’s very readable, it’s not like the typical garbage crap that you get from spinning stuff in your own spinning software if that makes sense.

You could check that out and try that, but then by adding additional content that’s locally relevant, that’s gonna be unique on every page obviously because you’re gonna be talking specifically about that location and so that adds that level of unique locally relevant content that should actually help with [inaudible 00:35:32] and should also make it safer from potential penalties in the future for it being duplicate content.

Hernan: Yeah. Now I totally agree with you Bradley. The thing is if you go the extra mile with these websites, you can turn them into real assets. At some point I was doing, I don’t know. A million pages website or three million pages website or I don’t know. Huge Serp Shaker or Lead Gadget websites and the reality is that that was a grind. It was literally every day launching 10 new websites, you know, it was a grind. The reality, it was a real turn and burn strategy because those websites we all knew that they weren’t going to last. They were all duplicate spin garbage content that we’re all set up for. Amazon and Adsense in some cases and affiliate websites. It was a grind. You can either invest your time a little bit more and turn them into real assets that you can later serve apps to these, this is important because if this is a real asset and you’re spending I don’t know, a month setting this up, you want to keep it and expand it and scale it.

Or you can go the other route, the lazy quote on quote route which is never lazy, you’re always spending a lot of time and money and resources for a project that you don’t know how much it’s going to last. That seemed to fail if you’re using spam tactics. There are people that make a decent amount of money out of this but they are always, they need to be always on top of things. Otherwise Google can come and they can deem all of the x, y, z websites that you have and that’s a pain in the ass. That’s a big blow and that can put your business to sleep real fast.

Adam: Last year, we hired a couple of VA’s and I trained them myself to build those mass page sites using Lead Gadget and the ATM. There’s nothing wrong with those software, the application, that worked great. It did exactly what the hell it was supposed to do which would build 30,000 page sites in a matter of minutes. The long part was setting up the content, preparing for the build. Once that was all done, preparing for the build, you click the deploy button and within 10 minutes, you got a 30,000 page word press site. It’s amazing and it worked. It worked well but the problem was we had hired two VA’s and we built … Oh shit, I think we built 785 sites. I think it was 785, it was just under 800 sites I believe, on x, y, z domains. We were paying the labor for these two VA’s. That was their full time job to build sites all day long, eight hours a day, five days a week. We had like I said, just under 800 sites.

Think about all those domains we bought. Even not all of them were x, y, z’s and we got caught up in one of those. The big one last year where Google came through and deindexed a bunch of sites. We lost, out of 785 sites, we lost like 90 percent of them. It was ridiculous. Literally we had under 100 sites that remained intact that weren’t deindexed. It was so painful because it was, I mean, we’re talking thousands of dollars in labor and content and domains that was just gone. Wiped out in an instant. And part of it was the x, y, z domains but that wasn’t entirely all of it. So we started buying dropped domains, expired domains using a domain scraper, right? So we go out and we find domains and then we sort by the topical of trust flow and try to build on expired domains within at least the same ballpark.

In other words, the content that we’re going to be building on that site with the 30,000 pages was relevant to what the topical trust flow theme, the primary theme of that site was. It was never perfect because we were doing them in mass so we kind of had a streamline process of vetting domains. It wasn’t perfect, by far, I can tell you that. We started buying the expired domains at like 10 depending on .art, .coms, .nets, .orgs, whatever. It would range anywhere from 10 to 20 dollars per domain. Then we started rebuilding again and we ended up realizing, I don’t know, about another couple thousand dollars in and having several more sites deindexed that it was just a strategy that we just didn’t want to pursue anymore.

I know some people that are absolutely crushing it doing that kind of stuff. Personally, I don’t like turn and burn projects because I prefer to spend my time on building an asset that’s gonna produce revenue as far down the road as I can see. Personally I don’t like the turn and burn strategy as much as I’ve tried to do it in the past. I’ve had some success, there’s no doubt. I just prefer to spend my time actually building assets that are gonna be not subject to Google wrath at any given moment.

Should You Stream A Video Poked Via Live Rank Sniper To A Persona Channel Or A Money Channel?

Bradley: All right. Columbia Jones is up. She says, “When ordering a lot or excuse me, when using Live Rank Sniper, it is my understanding that the thumbnail title description, etc. are placeholders. It is also my understanding that I should use a persona YouTube channel to poke so when streaming the video, I want to rank into the position held by the poking placeholder. Can I safely stream to a money channel or a channel I value highly or do I have to stream it to the persona channel? Do I accomplish this by just streaming it through LRS or do you recommend some other method of streaming?”

No, Columbia. The placeholder is generated. What a placeholder is which you’re talking about is a scheduled live event which is indexable. In other words, if you go to YouTube and you go to live events, you schedule a new live event and you set it to public, then it will index. It will index prior to the event commencing, right? It’ll index the moment that you hit the save button with it set to public. That’s what publishes that scheduled live event which makes it indexable. Now you’re right, once that’s indexed, if it ranks or whether it ranks or not, whatever, that is a placeholder. So wherever it lands in the search, that’s a placeholder. But you can only stream through that channel where that placeholder is. You’ve identified that that’s a keyword that can rank from YouTube. So you can use a money channel to now target that keyword, it’s not gonna take over the place of the placeholder from the persona account, though.

In order for you to take, like actually inject the video into that placeholder, you have to stream through the channel where that placeholder was originated. Where that scheduled live event was originated, if that makes sense. You can do that with Live Rank Sniper. You can click the upload or whatever button, the tab it’s the other tab, and then go select the file and then wait for the manual process. That’s gonna stream two the scheduled event through the persona account that originated the scheduled event. Does that make sense? Again, if you already just know that that keyword can rank with that persona account, a poking channel, right? Which probably isn’t connected to anything else on the web, probably doesn’t have a syndication network. There’s probably no inherit channel authority with that channel. But you were able to rank for a scheduled live event for a keyword, then you should be able to go target that with your money channel and be able to rank, meet or exceed, where that placeholder scheduled live event is ranking from the persona channel.

Now, again, I say it should. But we are talking about Google and stranger things have happened. What I call is an algorithm economically, there is a chance that your money channel won’t rank for that keyword that the persona channel does. It’s unlikely, it probably will but I have seen that happen. It’s the weirdest thing. You use a bunch of shitty, spammy, poking accounts to test keywords and you get a list of those that rank and then you go target those with a money channel and syndication networks and some of those keywords don’t rank. That’s kind of like a head scratcher. It’s just part of the random ranking algorithm of Google. Or what Terry Kyle called it the random ranking factor.

Anyways, LRS or Live Rank Sniper will stream through the channel that set up the scheduled live event. You can use another software to stream, it’s still gonna be through the same YouTube channel, though. But you could use like, OBS, for example. OBS is free. I don’t know why you wouldn’t just use Live Rank Sniper other than Live Rank Sniper you don’t get to see the process, it basically pulls up a command prompt window and all you see is a bunch of code scrolling up the screen and that’s it. With like OBS, for example which is free, OBS you can just grab the stream key for that scheduled live event, add that to OBS, and then you can actually control how the stream works and you can add opening slides and end slides. Which can be still images with calls to action. You can actually combine multiple videos and have transitions, you can do all kinds of other stuff with OBS and again that’s free.

We’ve even got a couple tutorials on how to use OBS on our YouTube channel, Columbia. If you just go to YouTube.com, Semantic Mastery, and search our YouTube channel for OBS live streaming, OBS. Those kinds of keywords, you’ll see. We’ve got a few videos teach you how to do that if you want to do it that way. One other thing I would mention is if you’re gonna be doing a lot of that stuff, you might want to consider upgrading to Peter Drews Hangout Millionaire because I believe that you can add those same accounts to Hangout Millionaire after you’ve poked with Live Rank Sniper and then have Hangout Millionaire go automate the streaming of the videos to those scheduled live events, through those accounts. It’s the only way I know how to do it in bulk. Otherwise using Live Rank Sniper to manually upload or stream each video to the scheduled placeholder, it certainly can be done but it’s this slow and manual process.

It’s not a short fall of the software, it’s just that the software was not designed to do that for mass. It was really just a one on one, you know, one by one stream. You have to manually click a few clicks to get it to happen and then wait for it to complete whereas with Hangout Millionaire, you can enter in, add those Hangout accounts or those YouTube accounts to the software and then have it go stream. At least, it’s my understanding that it will go stream and it will automate streaming one video after the next after the next after the next until all the placeholders, as you called them, the scheduled live events have the video added. Okay. That would be my recommendation.

How Many Accounts That Can Be Flagged As Spammy In Twitter?

All right, we’re almost out of time and it looks like we are pretty good on questions. Greg says, “How many Twitter real, active accounts can we have before Twitter doesn’t like it. I currently have two Twitter accounts but I want to take over a family members project and add another account for that using my email IP address as well. Thank you.” Greg, I’ve created … Well I’m not much of a Twitter user but because of IFTTT accounts or syndication networks and stuff that I’ve created, I’ve probably created well over a hundred Twitter accounts on my IP. It’s not how many, at least as far as I know, it’s not how many accounts you have created under one IP. It’s how many accounts in what time frame that matters. If you try to create too many accounts in 24 hours, you can caught. I’ve never tried to create too many Twitter accounts to ever be blocked but I’m sure there’s a threshold just like there is for like Tumblr or Google or anything else. You’ll get flagged and it’ll put you through the verification ringer in order to open accounts if you do too many on any single IP within a 24 hour period. Do you guys know of any threshold?

Adam: I have no idea.

Hernan: Yeah, me neither.

Bradley: Okay. You should be fine, Greg. If you’ve only got two Twitter accounts tied to your IP, I’d just go ahead and start setting it up. It shouldn’t matter. You’re gonna need a unique email but that’s it. Remember you can use your gmail address, whatever your gmail address is before the @ symbol put + and then whatever you want in there. That’s gonna be considered a unique email address. It’ll just forward all the email to you, whatever your gmail address is. If it’s gregpippin@gmail, you could do gregpippin+twitterone@gmail. Whatever. All email will go to gregpippin@gmail if that makes sense but it’ll be considered a unique address.

Do You Need To Use A Proxy When Creating A Backup Persona?

Columbia says, “When creating a backup persona, does that need to be done using a proxy? It would seem that if Google did shut down one account that they could access your persona Google account through your IP address.” I would say no, Columbia. I wouldn’t worry about that because the thing is, Google maybe they could do that, I’ve never seen that happen. If you’re creating backup persona accounts, well I recommend that you do that on IP proxy’s anyways. Especially because if you’re doing a lot of poking again, using Live Rank Sniper to poke keywords, you’re going to be uploading or scheduling a whole bunch of live streams, live events from your IP. Unless you’re adding proxy’s to the software which I know you can do, right? Which again, I would recommend your persona accounts, you should have a dedicated proxy assigned to each persona account. I know we talked about this last week.

You should have at least five dedicated proxy’s. If you’re doing a lot of this kind of work, you should have a minimum of five but probably, well it depends on what your needs are. But I would start off with a minimum of five dedicated proxy’s. It’ll cost you about 20 bucks a month but it’s totally worth it because you could assign each YouTube account to a separate IP. Then every single time you’re running that software from your desktop, your IP, it’s gonna be running through the proxy for the persona account that it’s assigned to so that you’re not creating a footprint, so to speak.

All right guys. Remember, spamming and using SEO tools. Proxy’s are basically required. It’s just part of the business, it’s part of what we have to do. Thanks Adam, for putting that. I figured you would. All right guys, we’ve got five minutes. Don says, “Thanks guys. This client is a partner so we’ll probably have five to six cities surrounding each Google my business location. So long term, this would be a thousand sub domains, more like 25 to 50. I understand the labor management involved but with this long term client relationship equity, I’m okay with the work from my VA’s. I just want to know if there’s any unforeseen issues with too many sub domains. The states main idea is a great option, I hadn’t thought of. Might go that way, thank you Hernan and Bradley, I appreciate it.”

Can RVR And LRS Be Used In A Coordinated Way?

Absolutely, Don. Absolutely, no problem. That’s what we’re here for man. Curt says, “thanks for the webinar. can rvr and lrs be used in a coordinated way? Yeah. I talked about that, Curt, in the case studies that are in the bonus site. You should have access to if you bought either one of them. Essentially, I used the Live Rank Sniper to first identify what I call pockets of low hanging fruit, right? I’ve used it mainly just for local stuff. I started doing a near me, which is kind of local anyways, but a near me affiliate campaign with it but that started to grow too large and I had to redirect focus to some of the projects that are more realistic for the short term. Anyways, my point is is if you have access to the bonus site, just go back through and you don’t have to watch both full on case studies because that would take you hours, because they’re both pretty detailed. But you could probably watch the last one or two lessons within the Live Rank Sniper case study and in the first one or two lessons in the Rocket Video Ranker case study and you’ll see how I talked about combining the two.

But use Live Rank Sniper or any poking software to identify areas to test keywords. Once you identify low hanging fruit, then you can go target them using mass video spamming tools, which could be Rocket Video Ranker, it could be Hangout Millionaire, it could be Video Marketing Blitz, it could be Megaray. There’s a bunch of them. They all have their own strengths and weaknesses but you know the poking tools should be used on the front end because it’s much faster and easier to just identify keywords before you go in and start setting up spam campaigns which requires content generation and having a video and thumbnail creation and all that other kind of stuff that you need to do. I like to do the testing first and once I’ve identified what is easy to rank for, then I’ll go take the time to set up the campaign. Okay?

All right, the last question. Does Hangout Millionaire add thumbnails and create a unique [inaudible 00:52:52] for an identical video stream? Yes it does because first of all, Hangout Millionaire, you can add the thumbnails, essentially you can select a thumbnail folder. Like an opening thumbnail folder and a closing thumbnail folder and you can have different thumbnails in both folders and it will pick at random. What I like to do is we have a graphic designer, I just tell him I need ten thumbnails and he charges me two dollars and 50 cents a thumbnail. So 25 bucks, I get 10 thumbnails. I can have 10 opening and 10 closing thumbnails or you can even use the same 10 because it’s going to pick at random. You could have an opening thumbnail and a closing thumbnail from the same 10 but they’re different on the same video. In other words, might be thumbnail number three and thumbnail number seven. But yeah, you can do that and then let’s see … What’d he say? You need [inaudible 00:53:40] for identical video stream.

Identical video stream is always going to be unique. The length will be slightly different because you can randomize that on Hangout Millionaire as well. You can say that you want the first slide which is the thumbnail which I just talked about, the opening slide and the closing slide. You can say that you want the first thumbnail to appear between two to eight seconds for example. Or I like to keep it shorter on the opening thumbnail like one to three seconds but then on the closing thumbnail I’ll do anywhere between three to 10 or 12 seconds. Because then it will just at random select how long it will display those based upon that range of time that you put in there. All of that stuff, trust me, Peter Drew is a beast man. He’s really good and he really coded that well as far as all the stuff that can be done to randomize it and reduce footprint stuff. So check it out.

Okay. Okay, guys. We’re done. Right on time. Thanks everybody for being here, it worked out with questions and everything.

Adam: Yep. Thanks guys.

Hernan: Have a good one.

Bradley: Okay guys. We’ll see everybody. Just as a recap, tomorrow what do we got?

Adam: Tomorrow is the structure data webinar so sign up. The link is there and then we’ll probably send out a last minute email, make sure everybody sees it. Then Monday we’ll have some information about Justin Sardi talking about using TubeSift and get more out of YouTube and then what else next week? I’m losing my brain here after an hour of talking.

Bradley: Bonus webinar, Wednesday.

Adam: That’s right.

Bradley:Yeah. Okay, cool. All right everybody, hopefully we’ll see you guys tomorrow. Instructure data webinar, otherwise we’ll see you next week.

Adam: Bye everybody.

Hernan: Bye bye.

Bradley: Bye.