Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 144

By April

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Click on the video above to watch Episode 144 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Just reminding.

Adam: Questions. Hey everybody, and welcome to Hump Day Hangouts, Episode 144. Today is the 9th of August 2017, in case you forgot what year it is. We just wanted to say hi before we get started. Obviously we've got a couple things we're going to run through, but let's say hi to Marco and Bradley real quick. The other guys are out and about today, taking care of business. Marco, how's it going?

Marco: I'm good man. Things are great.

Adam: How's the weather? I got to ask.

Marco: Dude, you know, it's groundhog day.

Adam: Well that's tough. Someone's got to do it.

Marco: Right. Someone's got to live it, why not me?

Adam: I can't complain. How about you, Bradley, are you pretty warm? How are things going down there?

Bradley: Oh it's good. Sunny day. I've been cooped up in the office all damn day though. It looks nice outside. I don't know how hot it is.

Adam: I went out. I made myself get out for a walk. I try to do that before Hump Day Hangouts. Because usually I'm cruising through the afternoon, and then if I don't get up, I end up sitting there for three or four hours straight, which is no bueno. Let's see, something I wanted to touch on real quick before we get going. If you subscribe to the … Oh, I thought you were shaking your head at me.

Bradley: No way.

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Adam: If you subscribe to the Mastery PR list, you've probably gotten an email about Samcart, and we wanted to follow up with that. If you're not familiar with what Samcart is, it's a payment processing platform, and it also can do landing pages. Basic landing pages where people go, and if you've bought something like the Battle Plan from us, then that was Samcart. We wanted to talk about it real quick, because it's interesting, this is obviously a product we use, and there's a really good reason we used it. To touch on that real quick, and we're going to send out some emails about this. If you have a course, if you wanted to release a course. If you're thinking, or you have subscription offers, things like that, this is something you should definitely look into. I'm not saying go out and buy it, I'm saying look into it. Make sure it's the right tool for the job.

They've recently, what they did was come out with this kind of basic plan, that is really good to get people started. It offers a lot of the options that you need. You can't do subscriptions on the basic, but it's really cheap. I think it's like $19 a month. Before it was only $99 and $199 a month. The reason that we even checked out Samcart was because on those tiers they didn't offer payment processing charges, in addition to their monthly service. A lot of platforms, I'm not going to name names or point fingers, charge a percentage. You go somewhere and you say, “Hey, I want to use your product, your software. I want you to process the payments for me.” Maybe that's the landing page where you check out. Well a lot of places charge a percentage. It can be 5%, which really starts to add up as you do this.

Imagine if you were having to pay 5% on top of your consulting fees, or to your local clients who were trying to pay you. I mean you're already paying PayPal, now you got to pay another fee on top of that. Anyways, for anyone out there, it's not perfect. We've had bumps as Samcart has grown, but they've really gotten it together over … Bradley, how long has it been, like two years now that they've been out?

Bradley: Yup.

Adam: Yeah, two years. In the last year I feel personally having worked with them a lot, it's really come together a lot. We're starting to switch things over to it. Anyways, just wanted to give a little history behind that and what we feel about that. What do you guys think about it?

Bradley: Me? We started using Samcart because anybody getting in the digital product business, typically people want to go put their stuff on JBZoo, which is where we started. We still have a lot of stuff on JBZoo, but they rape you. As far as, when you're paying PayPal fees and JVZoo fees, you're looking at 10% right off the top of whatever you make. That sucks, and so that's part of the reason we went over to tramcar, because it's, like we started using for Samcart, especially for our higher end products, because it saves us so much money that we just are pissing away in flat fees. That's kind of why we did it.

They've had some growing pains as well, Samcart, but there's a lot of development behind it. I actually met the two guys, Ryan and his brother, at a Perry Marshall event a few months back. They've got a ton of development behind it and stuff. We've been patient with them as well. I think it's a good tool. It's something that, thank God I've got Adam and Chris and Hernan that handle all that stuff, because I don't have to mess with it. It seems to be working well, and that's why we continue to use it.

Adam: Yeah. Definitely. After playing around with it, it's certainly something one person can handle. We use multiple payment gateways, things like that. It's handy to have, and again, it's worth checking out if you think you need something like this, just check it out. It's cool that they've added, the big deal with this is that they've added the basic plan. Before it was starting at 100 bucks, which is kind of a hurdle for some people, $100 a month. They've really dropped it down so people could check it out.

All right. A couple more quick announcements before we get going. I mentioned it a minute ago. If you're new to Semantic Mastery, please check out the Battle Plan. I'm going to pop the link on here in a minute. We've got a coupon code for you to save $74. If you have it … Oh, unfortunately Roman's not here. I like having Roman here so I can point to him when I say. For done for you services and some free tools, head over to [SerpSpace.com 00:05:18]. Again, you can sign up for free and check it out. Then obviously we refer to there a lot for link building, syndication networks, all sorts of stuff.

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Bradley: Can we brag about the new interface, the new design?

Adam: Oh yeah. I feel bad. Yeah. Go over there and just check it out, it's fricking beautiful.

Bradley: Yeah. Guys, it looks really, really nice guys, go check it out.

Adam: Roman, Tony, the whole team has been really hard at work to revamp the front end to make it easier, and also easier for people to understand and to be a little bit more educational about what the products are. Then we're going to be expanding on that as we go, making it easier to decide, okay, is this the right one? If so, what's best practice? How do I apply this? Things like that.

Then on that note too, speaking of education, if you have questions throughout the week, you can obviously pop them onto the event page. You can use the link we send out. First though, check out support.semanticmastery.com. We have our FAQ over there with a lot of the commonly asked questions.

Bradley: I need to jump in with something. I've seen two posts already on the event page today about the updated battle plan. We already sent all that out, correct?

Adam: Yeah, we did. I'll say, if you purchased the battle plan and you did not receive an email with the update link, then send an email in to support and we'll get you straightened out. We emailed it out, so it might have skipped your inbox. Might have had an inboxing issue. Just let us know and we'll get you straightened out.

Bradley: Because I think we pushed that out two weeks ago, didn't we?

Adam: I think.

Bradley: Yeah, and that's got all the updates in it guys. Again, if you don't have the updated battle plan, it could have been an inboxing issue or something like that. That's certainly possible. Just reach out at support and we'll get you squared away guys. It's available now.

Adam: I personally wrote that email, so I know it went out. Just let us know and we'll help you out.

Bradley: Sweet.

Adam: Bradley, did you have something else you wanted to touch on?

Bradley: Yeah. Thank you. All right. Well I'm just going to ask a question. I expect certain answers, but I'm going to ask a question for you guys to comment on the page, and I'll start with questions and then I'll come back to it. Kind of just some mindset stuff. I kind of wanted to open today with some mindset stuff, but I don't want to do it, just a few minutes of that, if you guys are interested. If not, I'm going to just start rolling with questions and keep rolling with questions.

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If you guys would rather me just answer questions, great, but if you want to hear a little soap box spiel about mindset stuff, I'm happy to do it, because I've got some stuff I'd like to share with you guys. I'm not going to do it during a Q&A session if you guys don't want to hear it. Post on the event page. In the meantime, I'm going to grab the screen and get started on questions. If we get enough comments to say you do want to hear it, then I'll do it. If not, I'm just going to keep rolling.

By the way guys, we have Syndication Academy Update Webinar number 14 immediately following this webinar. I always say that I plan on them being short, and they always end up usually about an hour long, because I get long winded during webinars. I hope it to be a short one. We're not adding any additional properties today, but I got some really cool stuff I want to share with you guys today on the update webinar as well. Make sure you're there, or you can catch the replay. We're also going to be covering a really cool strategy that I just started testing a few days ago, that I've been bragging to my partners about, that's for prospecting, that's just absolutely crushing it. I'm going to be talking about that on the Syndication Academy Update Webinar. If you guys are a part of that, make sure you're there. Again, immediately following this webinar.

All right, so I'm going to start with, I'm not even going to try. Forgive me for not even attempting to pronounce your name.

Adam: Real quick Bradley, sorry. I think I was confused and so were they. Were you saying, you wanted feedback on whether you should start with mindset, or you were going to say something today?

Bradley: I was, just specifically for today, I was asking if you guys wanted to hear some, just a little brief speech about some mindset stuff.

Adam: Gotcha. All right, well we've already got four thumbs up, so I'll leave it up to you.

How Do You Guys Structure Your SEO And Lead Gen Business?

Bradley: Four? All right, let's get to ten. There's 22 people watching right now, 25 now. If we can get 10, I'll go ahead and do it. Otherwise, I'm just going to run with questions. I'm going to answer this one, since I already started, before I get into. “Hey guys, thanks again for existing. Solid info as always. My question is, how do you guys structure your business? I have partnered up with a buddy for the sales side, and I do SEO. We have wrapped things up a bit and now he wants to grow a team of cold callers, we pay them 20% recurring out of the monthly retainer, which is starting at $1000, bringing me down to just 400 a client.”

I'm assuming that that means your profit would be 400. Now I say profit, but you mean revenue or profit? That's kind of a question that I would ask. See that's not bad though. If it's revenue, and you've got to perform the services out of that $400. I'm assuming that that's profit. Again, I don't know that because there's not enough detail in the question. I'm assuming that that's actual profit. If that's the case, that's really good actually. That's not bad, considering you've got a partner, he's also benefiting, and then you've got cold callers that you're paying a 20% commission to, which is reasonable. Anywhere between 20 to 30% is pretty reasonable, it's about average for sales people, phone sales.

Which by the way, that's one of the hardest parts about running a business, running an agency, is the prospecting and the sales side of things. At least for me, that's always been one of the … Well it's not that it's been the most difficult, it's just the thing that I like to do the least. You know what I mean? Like I'd rather do the SEO stuff and that kind of stuff than actually prospect and cold call and do the sales presentations and all that. I don't particularly like doing it. I'm not bad at it. I just don't like to do it. Paying a cold caller to do that kind of stuff, an appointment setter and a sales person, all of that is a great way to get it done. Especially if you're not good at it or you don't like it, like I don't. That's really not a bad price.

Now, if you're talking about $400 in revenue, and then you've got to perform whatever services, because there's costs guys, there always is, especially as an agency, there's costs. You've got to hire VAs to do work. You've got software and link building tools and server costs. All that other kind of stuff, and if you have to take, out of your $400 revenue, you have to pay for those types of services, then that's going to cut you down anymore. Although again, that's still not a bad target for revenue. Let me just explain why I say that.

My average client produces about $800 in revenue. The reason why is because I only have about 12 clients at the moment, because I had really shrunk my agency over the last few years. Now I'm building a whole brand new agency all over again, it's kind of funny. I have clients that were grandfathered into, when I first got started and I was only charging anywhere between $300 to $500 a month for services. Then I've got clients that I charge $1500 a month to $2000 a month, but those are only one or two clients out of the 12 clients I have. My average comes out to be about $800 per client. Now I know that's rather on the low end, but I work with a lot of like smaller contracting companies, that are kind of like less than 10 employees, if that makes sense.

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That's not usually, like I don't work with a lot of companies with a lot of big budgets and stuff. That's not a bad price, and out of that $800, on average, that's revenue, not profit, I always, and I've done this since I started my agency guys, I would always take 40% of whatever I was making, and reinvest it. I would just, 40% right off of whatever the monthly is, goes right back into producing the results. In other words, I would spend 40% to get results. That would be VAs, link building packages, or buying expired domains when I was building a lot of PBNs. Hosting charges, articles, just all the costs that go into providing the services, I would end up taking 40%. That would leave me with 60% roughly in profit. That's really not all that bad, considering.

You do the math on that, and that comes out to be, what? Roughly around the same amount of money that you're getting per client. That's really not a bad deal, at least in my opinion. Now, I know there's other people out there, that they don't do SEO unless they're getting $2000 or $2500 a month. Hey great, more power to you if you can do it. That's just not how I had run my business, and I did quite well anyways. I don't think that's bad at all. What do you guys think?

Adam: Yeah, I agree.

Bradley: Okay. Enough said. Did we get ten replies?

Adam: Let's see. I was just flipping back over there. I think we're at one, two, three, four, five six, seven.

Bradley: That's correct. Wayne is absolutely right.

Adam: Seven or eight. Pretty close. Need a couple more.

Does 301 Redirecting Powerful Domains To Client's Site Still Work?

Bradley: Okay. That's cool. We've got time. “Does 301 redirecting powerful domains to a client site still work. Does it transfer power and rankings?” Well it does, however, I wouldn't redirect a non relevant domain directly to a client domain. I certainly wouldn't do that at all anymore. It may, as Marco will chime in I'm sure, if it's powerful enough, then yeah, you could do it, even if it's not relevant. We're talking super numbers, and it's very difficult to find domains without paying thousands of dollars for them, that have those kind of metrics where you can get away with that.

If you're going to do something that's super powerful, or a powerful domain that's not relevant, I would redirect it to a buffer site that has relevant content to your target URL. Then has just a contextual link within the content of that post, or page, or whatever, that's actually pointing to your money site. That you're redirecting to the page with relevant content, with a link to your money site from there, if that makes sense. It's not a direct 301 to your money site. It goes through a buffer site that does have relevancy. That's where you inject the relevancy, if that makes sense. Marco, you want to chime in on that?

Marco: Yeah. We call it art. At the end of the day, because that's what you're looking for. What happens is, you're going to go, you're going to get that expired domain. You're going to drop a link in there, and what's going to matter about that link is the activity that you get on that link, that you put on that PBN, relevance and trust and authority. Now you're much better off looking at the relevance, it has to be relevant. Then if you can get some activity going on that website, and Google will measure the activity through whatever links are on there, then that's going to push trust and authority back to your website. Everything kind of blends together. The activity, the relevance, and the trust and authority.

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If you break any of those three, it's less powerful. Why should Google give you any trust? Because we all focus on Google, that's the master right now. If google, or if the website isn't giving you any trust and authority, or if it has none, then why should Google give you any? Same thing with activity. If that's a dead link, if it's just there, there is nothing happening on that PBN, then why should that be counted? Over time, we know that that's going to lose power, that link is going to get throttled. It's actually going to be ignored.

Bradley: Deprecated.

Marco: We talked with Mike Pierce last week in his group we went over this a lot. That's what you're looking for. Really, I mean you don't even have to buy PBNs anymore. G Sites, we do it with G Sites. There's a really good training in RYS Academy about how to use G Sites as a PBN. How you can power them up, thanks to Brian [Costello 00:17:32]. He also dropped it in the mastermind, by the way.

Bradley: Yeah. Today on the Syndication Academy Update Webinar, I'm going to reveal, I can't show the property, but I set something up as a test with G Sites about, I don't know, two months ago. I've kind of left it alone, and it has produced amazing results that I'm going to share today. It has to do with a Google site. It's kind of a quasi RYS method. I'm not going to reveal too much Marco, so don't hate me, but I'm going to give something away over there that's pretty damn powerful as well, that has to do with G Sites. Just listen to what Marco says because, guys remember, Google sites are Google properties, so you can get away with murder with those.

Then the other part of that is when he says the link can be deprecated if it doesn't have authority, relevancy and traffic and trust. That's one way that you can actually keep it from being deprecated, is to send traffic through the link. There's ways to do that. In fact, stand by for a few more weeks guys, because we're going to be shaking things up a bit with some new stuff coming out here soon, as far as traffic signals and stuff like that. That's coming. I can't really announce too much of it right now, but just know that we've been working on something heavily for the past couple of months. We've invested a ton of money and a ton of manpower into it. It's in beta for us right now, and it's going to be super powerful.

All right. Adam, you said there was ten?

Adam: Correct.

Sticking With The Process Will Get You The Results

Bradley: Okay. Guys, I just want to talk about something really briefly, just kind of a personal experience that I want to share with you guys, if that's okay with you. Apparently we've got ten people who said yes. This will just take a minute, but I think it's pretty amazing the kind of results that I've seen in my own personal growth over the last couple of years. I just want to preface this with, this is just something that I have found has worked really, really well for me. I've kind of had an epiphany on how to apply it to every aspect of my life, including business obviously, and that's where I think it can benefit you guys.

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In case you guys didn't know, I've been losing weight for the last couple of years. On August 7th, 2015, I decided to lose weight. I was 280 pounds. I was fucking obese. Sorry. Pardon my bad language, but I was, and I was miserable. I hated myself. I didn't have very much self-esteem. You guys didn't know it probably, because I was still teaching and everything. I had really low self-esteem at that time, and I just was miserable. That was two years ago, two days ago. It was two days ago was when I started two years ago, if that makes sense. August 7th, 2015.

I just made a commitment at that time, because I was fed up with how I felt and everything, to lose weight. I joined a gym, and I committed to myself at the time 30 minutes a day, and it has progressed. Now I go about an hour and 15 minutes per day. I try to hit a minimum of 60 minutes every day, of working out every day. I made it a part of my daily routine, and I just committed to doing it. I said, the only way that I'm going to get into shape is to commit and go all in, and no matter what, rain or shine, whether I feel good or bad. I don't care what's going on at work, business, whatever, I'm going to the gym every damn day, period, for at least 30 minutes. Like I said, it's progressed now where I go between 60 to 75 minutes every day.

Two days ago was my two year anniversary, and I lost 99 pounds, on the money. I weigh 181 pounds. Not telling you guys this for any weight loss stuff. The reason why I'm telling you this is because I've started to apply, like I'm in better shape now than I ever thought that I would be. In fact, when I wanted to lose weight two years ago, when I started to lose weight, I would have never imagined in a million years that I would be in the shape that I'm in now. I didn't think I could be in this shape, because I've never been in this shape in my entire life. I'm almost 39. I turn 39 next month, and actually a month from yesterday, I turn 39. I never thought that I'd be in this kind of shape. I didn't think it was possible to get in the kind of shape that I'm in now, for me, because I've never been there.

When I started my journey, it wasn't that I had set a goal to get in the shape that I'm in now, because I didn't even know that I could get into this level of shape. I knew that I wanted to get into shape, and so I originally set a goal where I said I want to lose 50 pounds. Well 55 pounds. I wanted to be 225. Once I hit that 225 mark I said, well shit, I'm just going to keep losing. I'm not going to stop now, so I kept going. My next goal was 200. I hit 200 back in, I don't know, March or April I think it was. I hit 200 and I said, okay, I'm just going to keep going. Well now I'm at 181.

What I'm trying to get at with this guys, again, this is not a weight loss thing. This is just about focusing on the process instead of the result, because I didn't even know what my result was going to be when I started. How can you apply this to business or to any other aspect of your life? One of the things I've talked about before, and I've mentioned this, guys this is one of the most amazing things that I've ever picked up in my entire life. It's called The Best Self Journal. I know it's hard to see because the bright lights are reflecting on it. It's called The Best Self Journal. Go to Amazon, pick it up. It's like 20 bucks, maybe 30 bucks, whatever. It doesn't matter what it costs. If it costs 500 bucks, get it, because it's awesome.

What it is, is basically it's a journal that you write in every day. You put your goals down, and you have to develop a habit. That's what I'm getting at with this whole speech guys, is that I developed a habit to where now exercise is part of my daily routine. To where there's no internal dialogue in my head anymore. I don't ever discuss or debate whether I'm going to go. I just go, it's automatic, period. Even if I don't feel good, which in the last two years I haven't been sick once or anything else. My point is, I go regardless because it's part of my routine. I have progressed way beyond where I ever would have imagined I would have been, or had even desired to be, just because I've focused on the process and not the result. I continue to improve on a daily basis.

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Since I've seen that happen in my own life, I've realized these changes are possible by just creating a daily habit and sticking to it, and doing something every day. Working towards a goal every day, and focusing on the process and not the result. In other words, we all want results. Most of us are goal oriented, especially as entrepreneurs. We think about an end result that we want, and that's great, because that drives us towards that goal. However, if you focus on the result, then it's easy to get discouraged when road blocks pop up, or fires erupt that you've got go to put out, life happens. All the things that happen that can get in the way of achieving a goal.

Well, if you stop focusing on a result, so for example, I want ten new agency clients by the end of August. Well what happens if you don't hit those ten agency clients? Then you get discouraged. I must not be good enough, or oh this doesn't work. It's easy to talk yourself out of working towards that goal because you didn't achieve a hard result that you set up for yourself, in other words. If you focus on the process, which is, what are the daily activities that I need to do that would get me to ten by the end of the month? Even if don't hit that number, as long as I'm focusing on that process and making sure that I'm doing my daily activities, and I've made it a habit. Then I know that I'm moving towards that goal, even if I don't hit it by the date that I had set for myself.

The reason I'm telling you that guys is because I started to apply that same strategy about for months ago now, with this daily journaling. I've never done that. I've always thought it was stupid, to be honest with you, to journal. I just, “I'm not doing that shit.” Like, I know what I wan to do. All that. Just arrogance, the ego, all that kind of stuff. I started using this Best Self Journal, and it keeps my goals in front of me every day. I've worked it into my daily habit, my daily routine. I wake up at 4:30 every day now, and from 5:00 AM to 6:00 AM, I plan my day. I spend about the first 15 minutes meditating, believe it or not, which I used to think that was hocus pocus bullshit.

I meditate every day now, because it helps me to focus. It helps me to visualize my goals, which then as soon as I've finished meditating, then I write in my journal and I plan my day out. It takes me 15 to 20 minutes every single day to plan my day out. Then I have my entire day planned out, and it makes me so much more productive. It keeps me focused on the task at hand, and keeps all the distractions and all the shiny objects and everything, it's like putting blinders on. You don't see any of that crap. I'm not saying this to brag guys, or say I'm better than anybody else. I'm saying this because I'm seeing the power of developing habits and sticking with stuff. I just wanted to kind of impart that to you guys, because I think it's really, really important as entrepreneurs.

Guys, I know we're opportunity seekers, that's why we're entrepreneurs. It's so easy to get distracted, and we also are always looking for the next opportunity that's going to get us to where we want to be, when most of the time we already have the opportunity in front of us, and we just need to focus in on something and practice it on a daily basis, to where it becomes routine. It's like muscle memory. You just do over and over and over again, and you'll start to see results. That's really what I wanted to share with you guys, just for a few minutes. I hope that didn't take too much time. Comment on the page and let me know what you think. You guys, Adam or Marco, you guys want to comment on that?

Adam: Yeah. Sure. I'll just say 100% on the journal stuff, drinking the kool-aid. I thought it was stupid, about two years ago. I had never done, and even doing daily reviews was something I didn't do until a few years ago. Adding both of those into my, the most important for me being not the journal, that's the tool to do it, but sitting down every day and planning out my day. Also, one of the most impossible tasks I've ever set in front of myself was to keep track of my day for a week in 30 minute increments, and I have never been able to do that. Just by doing that, showed me how much time I had available, and how much time I was using frivolously.

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Combining that with kind of the deep work principles of working in time blocks and eliminating the mental shifts of putting out fires, has really helped me get a lot more done. One of my goals, I think I'm a little bit different, I get up a little bit later, but I don't want to work 18 hour days. I want to be incredibly focused. I want to get in, I want to do my work, and then allow some time for strategic, top level, high level things. Then I want to be done. That doesn't mean that I never work at night or anything like that, but the type of life I want to lead, I want to go do other things. I enjoy running. I go take trips. I want to do more traveling in the future. In order to do that stuff, you've got to be really productive, and I think this is one of the best ways to do it.

Marco: I agree that you have to be productive. The way that I do it, and the way that I've always done it, is Google Calendar, but that's just because I spend so much time in front of the computer doing stuff. It has the reminders, and so I set it up, however much time I set up for myself, it's all run by the calendar. I get a popup and this is what you need to do next. I get another popup, this is coming up. That's constantly on. That's how I'm as productive as possible during the time that I'm sitting in front of the computer. Because other times I just want to be with my family and kids, and we have stuff that we need to do and we need to get done. When I'm on the computer, it's Google Calendar and reminders. It helps me.

Bradley: That's awesome. One more thing about that. I just finished this book over the weekend. Well actually, I'm not going to lie, I listened to it on audio book, on Audible. I liked it so much that I actually bought the paperback, it just came in the mail from Amazon yesterday. It's by Justin Ledford. Great, great book. It's about visualization, meditation, and how to improve productivity and all that kind of stuff. Guys, again, I used to think that was hocus pocus garbage guys, but I'm seeing the results in my own life and it's astounding. Because of that, I point this book out.

This is based upon psycho-cybernetics, and if you guys want to look up that as well, psycho-cybernetics is kind of like where personal development began, from back in the 1960's. That is a much more thorough explanation of how to use creative visualization and such. It's a lot more of a, it's a more complex read. This is a much simpler read, that basically imparts the principles. I'm just saying, for those of you that are kind of science-ey and geeky, then go with the psycho-cybernetics book. If you guys just want something that's easier to read, to give you kind of like the principles and stuff, of visualization and how you can use it for your own life and your own business, I recommend this book. Again, you can get it as an audio book, which is what I did, but I liked it so much I bought the paperback.

How Do You Leverage A Client That Has Lots Of Reviews In One Platform?

All right. I'm going to keep moving guys. Sorry about that. I hope that didn't go off on too much of a tangent, but I think that was important, and I wanted to share it with you. All right, so Bronx Roofer is up, he says, “If a client has a lot of reviews on one platform, let's say Home Advisor, how do leverage that maximal? Make a new page on a website, call reviews and add copy paste all in there? Use schema?” I'm not familiar with how the Home Advisor reviews work, because I don't spend much time on that site, but I would think you could even IFrame your listing onto your page. Your Home Advisor page into your webpage. What do you think Marco?

Marco: Anything can be IFramed, unless they have an IFrame breaker. That would be one way. I'm not familiar with how it works, so please excuse me. I haven't been in Home Advisor in years. I would say try to find a way. There's usually a sharing tab somewhere, so that you can share your reviews or whatever in social media. If they have that, you should be able to IFrame.

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Bradley: Yeah. That's kind of what, well we're going to be talking a little bit about that in Syndication Academy, with the G Site trick that I'm telling the guys. As far as schema, yeah, you can do that as well. Now, if you're going to actually create, like basically copy and paste the review onto your site, first of all I would check the terms of service, from Home Advisor though. I'd be careful with that, because that could be their property, like property of Home Advisor, and you could get in trouble for copying and pasting. I don't know that to be true. I'm just saying, I would look into it.

If you are going to actually add the review text, instead of like an IFrame, then I would say yeah, you can absolutely mark that up with schema. Which you should, because then you can get the review stars to show, that kind of stuff. I would definitely check.

There's also something else. Dammit I can't remember. I was looking at this the other day. There was a plugin that I found. It's not for Home Advisor, but there was a suite of plugins. Shit, I can't think of the name off the top of my head. The Google Reviews plugin, let me try that real quick. Let me see if I can find it. I found this plugin the other day and I started messing with it for one of my client's sites. Let's see if this is it. Yeah, this is it, by Rich Plugins. Here we go.

Yeah, okay. Now again, this isn't for Home Advisor, but I started playing with the free version of this, and it's good enough guys. This is called RichPlugins.com. The free versions are very stripped down. They don't give you very many customization options, but these are really, really cool. With the pro version, which like I said, I haven't picked it up yet because I've been really, really busy, but I'm definitely going to buy these, because it adds the Google Rich Snippets right to the reviews, and you don't have to copy and paste shit. Again, it's not for Home Advisor, but for those of you guys that have clients that are doing review stuff, and it's really important, you should be doing that.

You should be encouraging your clients to solicit for reviews. Help them set up review solicitation campaigns if you need to. Because guys, reviews absolutely help. Not just with SEO, but they help with converting visitors into leads, and/or buyers, or customers. I recommend that you should be making it a point to guiding your clients into getting more reviews, and then publishing those reviews. These types of, like Rich Plugins here has the schema automatically added to it. You can create carousels. You can do all kinds of stuff with it, and it's really, really cool.

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You can get the whole single site bundle for 90 bucks, which is not bad at all. Again, that's a cost you pass of to your client, you guys. It's not something you pay for. You pass it off to your client. I would recommend doing that and picking it up, because again, both Google, Yelp and Facebook reviews, all of those can actually be worked right into the website, which is going to help with SEO as well as converting visitors into either leads or customers. Definitely check that out. I found that to be really, really cool.

How Many Backlinks To Create Per Day To Rank Natural For A High Competition Keyword?

All right. Keep moving. Francisco's up. He says, “I'm a newbie in the back linking SEO world. I'm planning to create a PBN to one of my sites. How many back links do I need to create per day to rank natural for high competition keyword?” Francisco, I wish I could give you a number, but there is absolutely no way I could tell you, because I don't have enough data. It's going to be unique to every single keyword and every situation. There's really no way for me to tell you, because again, a high competition keyword could be, it could only take you five links per day, it could take you one link per week. It could take you 300 links per day. I have no idea. There's no way for me to tell you that.

Marco: I would tell him to go to Syndication Academy. Check out Syndication Academy. Don't we have a trial, get the battle plan, get the trial take a look. I mean what you're asking is how to rank. You can't rank for a high competition keyword unless you set up the groundwork. I mean we're talking organically. It's nearly impossible to start right out and say, “I am going to rank for, I don't know, gold futures.” Set out and rank for gold futures, unless you just have a really huge budget and you can buy that high powered website right from the start. You're going to need millions of dollars. It's not going to take $1000. It's not going to happen.

Rather than concentrate on that high competition keyword, go after what we always say is go after the low hanging fruit. There's tons of keywords that you can go after, and rank for. The strategy that you're talking about, expired domains, web 2.0 properties of video and social posts. Well syndication, that's Syndication Academy. Not in the way that's set out in the battle plan, bu that's what I see from the lessons. His strategy is 13 expired domains, web 2.0 properties, a video and some social posts. If that doesn't sound like Syndication Academy to you guys, I don't know what does. If you're not already in there, go check it out. If you don't have the battle plan, you need to check that out.

Bradley: Yeah. Not only that, but we impart, in the monthly webinars Francisco, which you'll get access to all the update webinars that have already been recorded. All the archives and everything. As far as I know, even on the trial. Am I right guys, in that? Am I right in saying that, Adam?

Adam: Can you say that one more time?

Bradley: Like even the update webinar archives are available on the $1 trial?

Adam: Correct.

Bradley: Okay. Yeah Francisco, I would say get in there and check it out. Because like today, we're having the, in about 20 minutes we're going to do the Syndication Academy Update Webinar for August of 2017. I'm going to be imparting some wisdom that would definitely help, there's no doubt. Get in there. You can catch the replay from today once you get in. Go check it out. What Marco said is absolutely true. We build web 2 networks with Syndication Academy strategy, or methods. Then we theme those networks, because we are updating, we're constantly feeding content to those networks, that are themed and relevant to your project.

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It's just very, very powerful. It adds the foundation that Marco was just mentioning. We're validating the entity. We're claiming our footprint, not hiding it. It's a different strategy than a typical, traditional SEO. It's been working for years, and it just seems like it's only becoming stronger because of how Google is, like what Marco mentioned earlier. It's all about authority and trust and relevancy. Authority, relevancy and trust, and traffic.

Will RYS Drive Stacks Really Help In A Timely Manner For Client Website That Is Stuck On SERPs?

All right. [Apagani 00:39:03] says, “Question about RYS. If a client's website is stuck on page two, I usually just point more PBN links, add content, throw signals and pray.” That's funny. That's what most SEOs do buddy.

Marco: Less fun.

Bradley: That's what most SEOs do. “Will drive stacks really help in a timely manner?” It's very possible. Look, I can tell you that it's likely that if you're at the top of page two, or whatever, like you said, stuck on page two. A well done drive stack, which means like if you hire us to do it, you can go through the course and do it yourself too. It's very time consuming, I'll tell you that. Our guy, Jesson, he's a freaking machine. It's very likely that you'd pop to page one from it, but again, I don't have enough detail to be able to tell you. Marco, you want to comment on that.

Marco: No. I agree with you totally. Stuck on page two is a really good signal that it can be pushed into page one. It depends on the competition, what else you do the drive stack. You can't just get a drive stack, throw it up, and expect it to push if you have really high competition. Although, generally, over time, if people just leave it alone, if they would just learn to leave it alone, it happens man. Once it pops, it'll just keep rising and rising and rising. We have some awesome testimonials of people who are currently in RYS Academy, and I think we're going to put those on our YouTube channel so that they're available for you guys, so that you can see what people are actually doing inside RYS Academy. The success that they're having.

I didn't know, they were really quiet. They were in the shadows, lurking and just soaking up the knowledge, and taking it and just using it to rack. It's awesome. I know someone that used my map trick, I'm not going to go through it here. She told me that her properties went from page three and four to page one, just by adding that little power loop that I always talk about inside the group. I would say more likely yes than no, but you might have to do a little bit more. It all depends. As with anything in SEO, it depends on the competition and how closely Google monitors that specific niche. It depends.

Bradley: The beautiful thing about the drive stacks guys, and G Sites is part of that, is that you can get away with murder. Like it's insane what you can do as far as like, all the rules about spammy-ness are out the window. I mean now, I try to still make them, and we don't … I say I try. I don't even make them anymore. Our guy, Jesson, he makes them look freaking beautiful anyways. There's so much that you can, you can throw spam at them. What was the one test you guys did, with over a million back links?

Marco: I can't say what it was.

Bradley: No. You can't say the niche, but it was well over a million back links, right?

Marco: Yeah. It was a major metropolitan area. It was just a very high competition keyword, and it was, we threw a million. It wasn't just a million back links, it was a million garbage back links purposely. I told [Derea 00:42:21], we have a Derea for link building. I told him, “Look, all bets are off. Don't worry about a clean list. I don't care where you get the links from.” He even threw porn at it. It took it like a champ, and now we're ranking in the …. I told you I think. The guy had to remove one of his phones, or stop getting calls on that phone because he was just overloaded with phone calls.

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Bradley: The dude cut his phone off because he couldn't handle as many calls as he was getting. That's awesome.

Marco: It was beautiful.

How Can I Best Use IFTTT To Promote A Youtube Channel With Interviews Of Local People In The Entertainment And Fashion Industry?

Bradley: All right. CJ's up. He says, “I have a friend who does interviews with local people in the entertainment and fashion industry. She has her own YouTube channel but doesn't have many videos posted. How can I best use IFTTT to promote her videos?” Well first of all CJ, that's the perfect opportunity to present Syndication Academy, or Syndication Networks. Whether you joint the academy or not, I could care less honestly. Just go buy, get Syndication Networks built. We recommend buying them from us, but obviously you can do it yourself or whatever.

Connect, especially with YouTube channels, there's not footprint issues. There hasn't been thus far, and I don't suspect that there will be in the future either, because you're just acting as a publisher for Google when you're syndicating YouTube videos. What I would recommend is building out a massive broadcast network, is what I like to call them. They're just syndication networks, but for video I call them broadcasting networks. Stack them on to her channel. I'm talking about multiple tier ones and multiple tier two levels as well.

Because like we've got, the new agency that we're building, that we're working on right now, I've got 94 IFTTT syndication networks. I don't have them all connected yet. I think we're at like 45 or 50 now that are actually connected in various ways. It's becoming super powerful. I just posted another video to that channel today, and it ranked on page one like that. I'm not kidding, within like 13 seconds it was up, and it's a rather competitive keyword. Anyways, I'm just saying it's very, very powerful.

YouTube channels, you can stack. We had somebody tell us that they put like they build networks with like 1000 properties in them. Multiple tiers out, three and four tiers out. I don't like to be that complex with it, because when something breaks down it makes it difficult to find where. I like to keep it to two tier maximum, but you can get away with so many networks on there. That would be number one.

Let's see, “I'm thinking about using snippets of the interviews and creating playlists with the relevant keywords.” Yeah, that would work too. Guys, you should be using playlists, because playlist is how you silo your YouTube channels. You can build silo structure into YouTube channels using playlists. If you haven't CJ, if you don't already have YouTube Silo Academy, it's an old course that I put together, I don't know, three years ago now I think. In fact, on the YouTube Silo Academy sales page you'll see how fat I was, because I was 280 pounds when I recorded that sales video.

Just go, if you haven't picked it up, it's like seven bucks man. You can learn how to actually use playlists as well. Yeah. That's a great strategy. Just build a bunch of syndication networks. If she has existing YouTube videos that have not been syndicated, you can set up using the like applets. There's instructions for that inside of Syndication Academy. Then you can actually just go like those videos, and it will syndicate across those networks as well. That's another way you can do it.

Can You Please Explain Why G Sites Work In Terms Of Ranking Websites?

We've got only about ten minutes left guys. I want to try to roll through some of these, because I know we didn't get to very many. Brian says, “Can you please explain why G Sites work?” Because they're Google properties, Brian. “Are they additional landing pages?” They can be. The nice thing about Google sites, especially the new version, is they can be made to look really nice. Jesson does an amazing job for us, in building out drive stacks that look great. G Sites especially. Yeah, they can be additional landing pages.

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The other thing remember Brian, is you can push competitors off of page on with them. You can create the templates. You can create templates for both the new and the old G Sites, that are beautiful. It's just a matter of what you want to do. In fact, if you're not real good with that kind of stuff, which I'm not, you can hire that out on UpWork. You can find somebody that can create beautiful designs. They can even model, a lot of the times they can model the G Site templates, like they can create custom themes basically, that can match like client properties, client websites and such. That when you build them and you use them, to start ranking those as well, and pushing competitors off, the theme-ing, the graphical theme, they'll still look the same. The branding will be the same as what the main websites look like, the money sites.

Having a hard time understanding the relevance? Again, it's just because it's a Google property. You can use it to your advantage. You can get away with murder with them. They rank really well, and you can make them look nice.

Is There An Advantage To Choosing Instant Embeds In Maps Powerhouse Versus Posting Them Over Time?

Mohammad's up. He says, “Hey guys, is there an advantage to choosing instant Embeds and Maps Powerhouse versus posting them over time?” I don't think so Mohammad. I prefer to drip feed everything, both in Maps Powerhouse, and Video Powerhouse, whenever I'm doing any sort of embed project, or campaign I mean. I always do it on a drip schedule. I usually only do about 50 embeds to start in either Video Powerhouse or Maps Powerhouse, and I drip it out over seven or 14 days.

Then I check the results, usually 14 to 21 days later is when I go back and check results. If I need to do another embed run, I will. I usually start with 50 embeds guys. I do secondary embeds too. I always do secondary embeds, and I always try to niche it down into the particular, the most specific category. I always start off with just 50, so I'm not burning up a ton of credits. A lot of the times I end up getting the results that I need, two or three weeks later, from just the 50 embeds.

What RSS Feed Should You Submit To Aggregators Via Fiverr Gigs?

Okay, “I asked this in the Syndication Academy Facebook Group, but I didn't get answer yet, so I thought I'd ask here.” Actually Mohammad, I answered that question today, believe it or not, in the Facebook Group, but I'll answer it here for everyone else's benefit as well. He says, “In the rank feeder bonus webinar last week BB advised to have our RSS feed submitted to aggregators. I had two RSS feeds after following the steps, the rank feeder feed and the feed runner one. I wasn't sure which one to submit for the Fiverr gig, so I chose the rank feeder feed. Should I have done the feed runner feed instead? If so, could I just pay again and have that one done?”

Yeah, that's what I said. Submit both. Now, if you don't want to spend the extra five bucks, then just grab one or the other, it doesn't matter. If you don't mind spending the five bucks, I'd say submit both. If you only want to spend five bucks, it really doesn't matter. Pick one or the other. The only reason why the feed runner feed, I like to use the FeedBurner feed is because, once again, it's another Google property, so you're actually adding a little bit of Google authority by running it through FeedBurner. Either one will do. If you can afford it, or you don't mind spending the money, submit both.

How Do You Hype Your Clients When Selling IFTTT Syndication Networks?

“One thing I really suck at when selling all these cool services I learned from SM is explaining them. Specifically syndication network. How do you guys hype your clients when selling networks?” Well, Mohammad, unless I'm talking to a customer or client, whatever … Hold on a minute. Give me one second guys. Sorry. I just thought I heard somebody beating at my door. Shit. Give me a minute.

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Marco: All right. I can take this while you go.

Bradley: No, I'm sorry. Go ahead. You can answer it, go ahead.

Marco: All right. Don't concentrate on explaining all of this unless your client is really sophisticated with SEO and online marketing and everything else. Concentrate on the result. That's how you will affect their client's bottom line. Will they see a change, a positive change of course, in the bottom line? That's it. That's your pitch. How you do it is why you're being hired. You're not being hired to explain SEO. You're being hired to get the client results.

Bradley: That's right.

Marco: Once you start concentrating on results, you don't have to worry about a certain keyword that the client wants to rank for. You don't have to worry about a million headaches that can come up, because you're providing results, and it's that simple.

Adam: Definitely. Just keep in mind that what's the benefit to them, and frame it in that way. If you're not sure, imagine you're them, and somebody's talking to you. What do you care about? Do you care that you're getting embeds, you know seven embeds and 13 back links, or do you care that your content's bing syndicated. You're not doing it by hand. It's automated and it's giving you x, y and z results. Just frame it, put it to them and their benefit, not yours.

Bradley: The problem that most people have, guys, and I suffered from the same, this same problem, is that we, because we focus on the features and not the benefits. We focus on how many back links and how many embeds, and what position we're in, in this Google search. That kind of stuff, that's what we focus on because that's what we do. The clients, the customers, all they want is their damn phone to ring, or foot traffic, people to come in their place of business. That's all they care about.

Unless you're talking to somebody that wants to know the details, the methods, don't talk about the methods. I don't. I just talk about the results that I can provide. If somebody specifically asks about the methods, then I try to, I don't want to sound arrogant here, but I try to dumb it down to where I'm not talking about back links. I try not to use SEO terms. Because a lot of the times, as soon as you start doing that, you confuse people. Then confusion causes indecision. People don't, they won't take action. Yeah, I know Adam, I wish we had another 20 minutes.

Adam: I can, well no, we shouldn't. You've got the webinar, we can't do that.

Bradley: Yeah. Let's roll through another one or two real quick. I'll answer that one because you asked me to. Hopefully that answers your question Mohammad. Just don't focus on that, talk more about the results that it can provide. Say, “Look, we set up these networks that broadcast your content all across the web. That can bring in traffic, can also help you to show up better, your exposure in Google search as well as the other search engines, like Bing and social media sites where there's traffic. That kind of stuff.” You talk about the results, not the method. That's my best strategy.

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One more thing guys. Another great book that helped me a lot when it comes to this kind of stuff. It's called SPIN Selling. Go check it out on Amazon. It's called SPIN Selling. It's a great way to talk to customers, or clients, prospects, whatever, and ask them questions during your proposal or your pitch, that essentially they end up answering the questions in a way that you lead them to where they think that they've made the decision themselves, if that makes sense. It's a great book.

How Would You Handle An SEO Project For A Business That Is About To Change Brand Name And Location?

Terry says, “I have a proposal on Friday with a chiropractor for SEO. He's not happy with who has been in charge of his sites. Not on first page, and not getting any leads from it. My issue is that he's moving his office and doing a name change. He said the projected date is the end of November, but you know these dates get pushed back. How would you handle SEO in this case? I'm assuming that it would be best to go with a new site, new domain when he moves.” I agree Terry. I do, because I think you're better off.

“My thought is to build links as usual, as to the old site, but not do anything with citations until the change goes through. Then hit citations hard and duplicate content to new site and 301 redirect.” Yes, that's a good strategy. “Does that make sense? Are citations in NAP the only thing that get screwed up on that? Have prominently on new site, old name has changed to new name. Just not sure how to handle.” Yeah. That's what I would do, is I would basically set up on a new domain, because it's going to have a new address as well.

I don't know if the phone number will stay the same. It would be nice if you could change the phone number as well. I'm assuming the business name is going to stay the same. Oh, he's also doing a name change. Well then I'm hoping you're going to get a unique phone number as well. I would start as if it were a brand new, from scratch business. Then you can use the existing, even though it's not producing any results anyways. Well I don't know, you'd have to look at it. It may be a harmful site.

In other words, if the SEO has done very, very poorly, then I wouldn't wan to redirect it to the new site. You have to determine that. If there is some SEO value in the old site at all, then redirecting to the new one would be a good thing. Otherwise, you can just abandon it, if you're not going to use it anymore. If there's no SEO value in the old site, which only you can determine that, then there's no reason to redirect it to the new one. Just abandon it. Take the site down and you can always go into Google Maps and tell them that the place is closed permanently. The only reason why you wouldn't want a 301 redirected is because it has SEO value.

All right. Shit. I really wanted to get to these other questions guys. I'm really sorry. It's unfortunate. I wanted to talk about my posts right here as well guys. I did this. This is a lead gen site I set up, believe it or not, with no syndication network, no drive stack, nothing. It's just a one page site guys, and all I've been doing is press releases. Look at this, this is from inside a Bright Local. This site of mine is crushing it right now. It's a local site ranked in 3-Pack. One page site, that all I've done is press releases guys. It's really, really cool.

Last thing I'm going to answer guys, and in three minutes the Syndication Academy Webinar starts. Sorry you guys I missed in the middle, but Adam said he wanted me to answer this. “Recently had done for you RYS. What can be added in the drive?” Anything, Kevin. “Some things need to be corrected.” Just want to keep in mind, Kevin, I want to point this out. As we mentioned earlier today on this webinar, drive stacks, because they're Google properties, you can get away with murder. What I would suggest is, even if you found maybe some grammatical errors or something like that, I wouldn't spend your time in there fixing that kind of stuff, because it won't provide any value or benefit.

Unless it's a public facing something or another, and it's because you don't want it to look bad for the business or the brand. That if it's like spelling errors or something like that, that people are going to see. They're not going to, going in and correcting a few things like that … I don't know what the problem is. I'm just stating that for everybody's benefit, that if it's just something like that, I wouldn't spend my time in there because it's not going to produce any results. Spend your time on stuff that produces results, not on busywork, like nitpicky stuff. Again, Kevin, I'm not saying that that's nit picking. I don't know what the problems are. I'm just telling you that if they're insignificant, don't do them. Leave them, because on Google Drive properties you can get away with incredibly spammy stuff.

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“Can keywords be added or deleted?” Yes. You have access. You should have gotten access when the stack was delivered. Add yourself as a manager. Add your main Kevin Porter profile as a manager.

Marco: Hey Bradley.

Bradley: Excuse me. Share it in Drive with you, and then you can access it from your own account. Go ahead Marco.

Marco: Yeah. That's the set of instructions that he gets with the stack. They have a detailed set of instructions that tells them exactly what they need to do. How to log in. The workbook. Everything.

Bradley: Okay. “How long should you wait before stacking?” I don't know. You know, I haven't done a whole lot of drive stack stacking, because usually I get the results from one. As Marco said, a lot of the times guys you've just got to be patient. Build the stack, wait. You can hit it with links and stuff like that, but just let it sit and settle for a few weeks. Because a lot of the times the drive stacks will gain in strength over time, even if you don't do anything else to them. A lot of the times you'll achieve the results you want with only one. If in a couple months you haven't seen it … I know we're all impatient Kevin. I get it. A lot of the times you overkill it, and it's unnecessary.

“What is the difference when stack …” We've got to go man. It's five o'clock. “What is different when stacking RYS?” It's just adding additional drive accounts, different drive folders, all of that. It's just reinforcing one stack with another. “What is the cost of another RYS for stacking?” It's the cost that, if you're buying them from us it's the same cost. If you're doing it yourself, it's just the amount and it's just more time.

Adam: All right. Real quick before we hop off. Kevin Alexander, hopefully you're still watching. We saw that you asked your question that's really good, and you're also in the mastermind, so I'm going to copy that question over. The mastermind webinar is tomorrow. Should have gotten an email today, kind of advising you about that. If you didn't, please post in the mastermind or send an email to [email protected] Let me know and we'll get you sorted out. Also, August 28th, RYS Reloaded. We'll have some more information coming real soon about that. If you're in the Syndication Academy, the update webinar is obviously taking place right now, after we get out of here. We'll be … What's that?

Marco: Right now.

Adam: Oh yeah. We'll be posting that link in the Facebook Group, right?

Bradley: Yeah. Well the link's in the Facebook Group guys. Just go click on the events tab, and the link's already there. Just click on the events tab in Facebook group, and then go down to the description area and you'll see the Google event page URL.

Adam: All right guys. Thanks everybody for being here. Sorry for the questions that didn't get answered guys. Either post them for next week, or post them in one of the relevant groups and we'll try to get to them there. Thanks everybody.

Marco: Bye everyone.

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