Click on the video above to watch Episode 155 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: Hello everybody, welcome to Hump Day Hangouts. This is episode 155. Today is the 25th of October, 2017. I am Adam Moody, if you've never seen me before. And with me is Hernan and Bradley. So we're missing a few people. Two of the other guys are out today. Marco is up to something, I believe, he's got an appointment or something he had to go to. And then Chris, I don't know, is probably traveling around the world today or something. Does that sound right?
Bradley: Yeah, 'cause we've got three travelers in the bunch: Hernan, Chris, and Adam. Those MF-ers, they're never home barely. And I barely ever leave my home.
Adam: Awesome. Well we'll go through. Obviously I introduced myself but Hernan, how's it going, man?
Hernan: Hey Bradley, did you added the camera man thing to the Hangout?
Bradley: I did.
Hernan: Okay, cool. Hey guys, what's up everybody? It's really, really good to be here. I'm back in Buenos Aires, finally, with kind of a better setup so I'm excited to be here once again.
Adam: Awesome. Bradley, how you doing, man?
Bradley: Peachy. Busy as crazy, I've got so many projects going on right now, it's ridiculous. But it's an exciting time, I can tell you that. I'm really stoked about all the stuff we got going on. Various projects. Some of you guys have heard some of them, some of you haven't. But just a lot of really cool stuff going on so and I'm happy to be here.
Oh yeah! And I'm going to steal your thunder for a minute but guess what next week is.
Adam: Whatever could it be?
Bradley: Our third year anniversary for Hump Day Hangouts. The official.
Adam: That's awesome. Yeah and so on top of that, we definitely got some cool stuff. Some of it's giveaway, some of it's more than that but definitely if you're watching this, then the next week, I highly suggest you show up. That would be beneficial to you. So looking forward to that.
Bradley: Even those of you that just catch replays and stuff, we usually give away some pretty cool stuff on our anniversary episodes and it's our third year anniversary so we're going to be giving away some pretty cool stuff but you have to be here in order to receive or to win, it other words. So make sure you're here next week. It'll be a good one. We encourage you to be here.
Adam: We do and I'm writing myself a note. You know what? I agree that sometimes I know there's people who are like halfway around the world who are watching us and you know, I don't watch webinars at 3:00 in the morning. So you know what? We'll work something out. There will be at least something for somebody who's watching the replay in the first week after the replay, I think that's safe. We can limit it seven days, we want to hook somebody up. I know for a lot of people the time zone is the issue.
Hernan: Sounds good.
Bradley: Unacceptable. I don't care what time it is, they have to be here live.
Adam: You've got to be hardcore Semantic Mastery viewers, so. Bradley mentioned projects in the best … he didn't say the best self-journal but we've talked about it, we've been telling our Mastermind members about it. Yay, boom! Got Hernan his.
Hernan: Right here, look at this.
Adam: Starting to use it.
Bradley: [inaudible 00:02:49] I feel like I'm [inaudible 00:02:50] I got mine right here.
Hernan: Ah, there you go. Boom.
Adam: I didn't have enough goals so I had to copy out of their PDF and print some more, so. No URL for that or I can paste it in later, go grab it, do yourself a favor, it's a great planning tool.
After that, I wanted to talk, too, about something … If you don't know, do a lot with funnels, I'm a ClickFunnels certified partner and one of the products that they sell is called Funnel U, like Funnel University. And it's pretty cool. We signed up a while ago, I think it's 60 or 70 bucks a month and it's really neat, because you sign up and they go through and they go through these funnels, other peoples' funnels that they break down, or they explain their own. And so, it's kind of like a walkthrough. It's only like, 10 pages, but it's cool. It shows you screenshots of it and it just breaks it down really simple so you could go recreate this or do it on your own, and we've been getting that, I think, for a year and a half and they also give you a PDF and some other stuff.
So, it's really, really cool. So one of the things we were talking about was, “Man, what could we do that makes the Mastermind better?” And that immediately came to mind and we've seen a couple other people that do it and it's just a way of taking the information that we have and making it easier and more condensed and better, and so we're really pumped about this. We're going to be getting the first edition of the newsletter out to our Mastermind members, TBD, but really early in November, so we're working on that and I'm excited.
Because I don't know about you guys, when you've seen these in different subscriptions that you have, do you find newsletters … It obviously depends on the content, but did you ever use one and you're just like “Oh my God, this just paid for it by itself.” Right?
Hernan: Yeah. 100% and I think that receiving stuff in the mail is pretty cool, right, number one. It's like an old-school kind of thing when you're getting your newsletter with all of the good stuff because we're going to be delivering a lot of the good stuff to the members online, but, having something, having a piece of paper where you can actually write notes plus sit down on a Sunday morning if you want and write down your thoughts. I think that shutting down the screen and going out of it so you can plot and you can actually focus, that's the main point of the newsletter, to deliver really high quality stuff that you can do for your business so that you can pretty much turn around, swipe, deploy it and have results. And that should pay … The main point of the Mastermind is to turn into a high ROI basis approach, where if you apply some of the stuff that we will be sharing, of course, online, but if you apply only a part of it … And if it is the newsletter, I think you will pay for the Mastermind for the several years to come, so.
Bradley: And to clarify … First of all, by show of hands … No, I'm kidding. You guys post on the event page. Kindle or physical. Like, when you read a book, do you prefer a Kindle version, like a digital version, or a physical version of the book? Personally, I way much better prefer a physical version of a book. I still buy Kindle books, but I tend to not read them after I buy them, whereas if I buy them in an actual paper physical copy, I end up reading them. And to me, it's just a lot easier to read a physical book. It's something about reading on a screen, other than articles and stuff for work-related stuff … Anyway, personally I prefer physical.
Adam: Well, I think it's good for reference material, too, that you can mark up to … If you're … Especially this type of stuff. I'm not even talked about ours, you guys, I'm talking about other peoples' we subscribe to or we used to or we were going to, that you can go through and be like, “Oh, yeah, that's great but I don't want to do it like they did it. I want to bolt on this thing and do that, draw it out or something on the side.
Bradley: Yeah. And so, as far as, like Hernan said, getting something in the mail and having a physical product being delivered every month from us, to me, is pretty cool. I like getting stuff like that in the mail. Perry Marshall has a newsletter that's pretty good and that's something that I've subscribed to for some time, and they're good. I mean, it takes time to go through them, a good 20, 30 minutes to read through it, every month, but it's worth it in my opinion because the insights are really good. And that's more just his thoughts, which are still … He's a good marketer, so I like to read his newsletters as well. But what we're going to be doing is actionable results.
So, every one of us, every month are going to have our own input, our own contribution to the newsletter on what we're doing in each one of our own respective businesses or for Semantic Mastery as our role in the company, we're going to be sharing what we do or what we're doing that's actually working and it's going to be condensed, like a Reader's Digest version. In other words, we're going to take the actionable points and we're going to give … This is what we're doing, this is what's working right now and how we're doing it. And that's it. There's going to be no fluff, no filler, it's just going to be straight, actionable content every month and that's going to be people's guide to … Like their field manual. You know what I mean?
So, in other words, take that, implement it and start making money or improving your results and that's essentially what we're going to be doing. So, we're really excited about that as part of many of the upgrades that we're implementing into the Mastermind, and that's just one of them, so.
Also, if you don't yet have your free account at SerpSpace, please head over there. SerpSpace.com. Grab your free account, we're working on some more tools. There's already a ton in there, along with a couple of freebies and then you can get your done for you services there and we got some awesome, awesome stuff coming.
Bradley: Yeah. Don't …
Adam: I think that's all I can say right now.
Bradley: That's enough, Adam. Zip it. Zip it.
Adam: Damn it, go get your account. And also, if you've got any questions, Support.SemanticMastery.com is a great place to start. We love answering your questions here, but sometimes there are some that come up, again from time to time we don't mind, but we might just refer you back to Support.SemanticMastery.com, where we've got some charts and breakdowns of some of the more complicated things that we explain. And I think that is about it, do you guys have any other topics before we dive in?
Hernan: I'm good.
Bradley: I'm good.
Adam: Alrighty, so people can rate me. I am starting the ToastMasters club. I went to my first meeting and I now am going to be working on my public speaking, so …
Bradley: Did you … You didn't do your icebreaker speech yet, did you?
Adam: No, but I almost let the opportunity pass me by, they said, visitors or guests are free to speak and so they did table topics, where they just give a couple topics. And inevitably, I start, my blood pressure went up, my heart rate went up and I said, “This is ridiculous. The reason I came here was the speak and to get better at speaking.” So, I stood up and I told a great story about how, if people could fly, it would bring world peace. And I talked for one minute and they liked it. So, it went over well and I think I'm going to go back. Not just because they liked it, but it's a really cool environment. Super nice people, very good feedback.
I mean, I was a visitor and they gave me feedback. One lady wrote down some notes, said, “Interesting topic, it was humorous. That's a great way to break the ice and get started and engage people.” Anyways, I was just … If you're interested in public speaking and leadership and communication, go check it out.
Bradley: Yeah. Just to expand on that briefly, because I've been in it now for about two months, and I actually got elected and voted in as the … Or I guess that is elected. Nominated and elected to be the VP Director of PR Marketing for my chapter, which is crazy because I just joined. But, which is going to open a lot of doors for … Well, obviously, to start with, I'm going to be promoting ToastMasters stuff, events, but it's going to give me a foot in the door with media outlets like the Washington Post and some of the more local newspapers and some TV stations, which is awesome, because imagine how good that will be for our marketing agencies. Think about it, guys.
And the ToastMasters organization, guys, it's dirt cheap. It's like, $80 for six months or something. It's ridiculous. And it's phenomenal training and it is a very encouraging environment for learning communications, public speaking, leadership development, sales, because sales is communication, and so there's so much benefit to going to a ToastMasters organization and I found it to be incredibly valuable and it … The thing is, is it doesn't cost very much but there's a lot of work in order to go through the process. So, you've got to commit to it or else there's really no reason to go. And so …
And what's really cool is they just launched a new change to their course educational program and it's the biggest change that they've made since the 1940s. So, we're talking over 70 years they've been on this particular educational track, which is mostly all paper driven. They have a website with some training stuff on this website, but it was mostly paper manuals and the evaluations were done via paper and that kind of stuff. And so, they've really updated anything and they're rolling …
If you go to ToastMasters.org/Pathways, that's their new track that's rolling out in my district or my region, it's coming by October 30th, which is in the next five days. But over the next six months, they're rolling that out across the country. The rest of the United States. And then obviously it's an international organization and by 2018 it should be rolled across … Or by June of 2018, should be rolled out across the rest of the world. But the new educational track, Pathways, is a much more custom designed solution, where you can pick and choose the modules or the paths that you want to go down based upon your own specific needs and everything is tracked online now. The training portals are amazing. It's just a really, really good organization to get involved with, guys. I highly recommend, any of you guys that are doing any sort of communications or public stuff at all or sales, I would highly recommend that you get into ToastMasters, because it's just a great organization.
Adam: See, boom.
Bradley: I should hand that and send that in, say, “Evaluate this.”
Hernan: We got this recorded, so we can.
Adam: It was three minutes and 13 second, you had two “uhms.” Nah, just kidding, let's get into this, guys.
Bradley: Alright, let's do it.
Alright, so Ben's up first. He says, “Hi guys. You mentioned last week that throwing the kitchen at a Drive Stack to power it up while still works fine today, may leave you vulnerable if Google decides to penalize that down the road and that instead what you do is mass produce one page G sites behind the Drive Stack.” Let me close that. Oh, yeah, too late now.
Adam: Okay, no worries.
Bradley: Yeah, I don't have … I don't know, I could maybe do it.
Adam: Ah, don't worry about it.
What Is The Frequency Of Pointing Links From Mass-Produced Google Sites To Drive Stacks?
Bradley: Yeah, I was just going to see if I could do that really, really quickly, but nah, that's alright. I'm not going to worry about it. Next time remind me, Adam, beforehand if you don't mind. It only takes a minute to set up but … Anyways. Let's see, “What you should would do is mass produce one page G sites behind the Drive Stack. When you mass produce G sites, do you have them linking one to the next, the other way Peter Drew shows you how within the first one pointing to the Drive Stack or do you just point them at the Drive Stack and spam them to high heaven?”
It really doesn't matter, at least … To be honest with you, it shouldn't really matter whether … So, what you're talking about is doing a little link wheel with the G sites, so that one G site can link to the next and then link to the next and link to the next and then they either all or some of them or some of them points to the actual target URL, your primary target URL, which would be the G site rom the Drive Stack, that's the method that … And just so you guys know, I'm in the process of building out a case study that is specifically using … Or exclusively using only RYS Drive Stacks and Peter Drew's site builder's G site, blogger and WP creator and then some of his video tools. And I've got two projects that I'm working on for that as case studies right now.
More of that will be revealed later, but you guys are going to see what I'm able to do with just those tools. So, this doesn't even include a money site or a maps listening or anything. So, it's … Well, a maps listing may be part of it, but it's not part of … There may be a maps listing as part of the overall campaign, but more on that later. So, just know, I'm testing various configurations right now, Ben, with that. And all I can tell you is just test. Don't be afraid to test stuff like that, because remember, you're going to be building links to a G site, guys, from the Drive Stack. So, it's okay to experiment with different linking methods, because you're not targeting your money site where you have to be a lot more careful, right? You're … There's a lot more risk with experimenting with a money site.
So, we always have suggested, since day one, that you set up test domains that you're going to be using, like test projects. Stuff that you can monetize if it's successful. So, what I mean by that is like, you can set up an affiliate campaign to test stuff on or you can set up a local site that you can use as a lead gen property if it's successful and just test. Test with those properties, something that you can monetize if it's successful and if it's not, it doesn't cost you anything but the time and really, it didn't cost anything because even though it may have cost you some time, you might have spent time on it, you gained knowledge and experience from the testing. So, you've got to think of it that way, right? And so, it's either going to be successful and you can monetize it and make some money and you learn methods that now you can duplicate and repeat for other projects, or you're going to be unsuccessful and then you just realize that you just learned one way that doesn't work, right? Or what not to do, if that makes sense.
So, when you're … But in this case, Ben, since your target URL is the G site inside the Drive Stack, feel free to experiment, you know what I mean? Because it's not a big deal. So, I don't have an exact answer for you as far as whether to use the link wheel option or just to link directly to the money site or, in this case, the G site. But I would say just test. Now, in the next month or so I should have a more definitive answer for that.
Okay. “When you mass produce the G sites, do you …” Oh, excuse me, that was the actual question.
Alright, [Eliezier 00:17:30]. I'm sorry if I said that wrong, I'm sure I did. “What's up, guys? Question from the Battle Plan. How many back links should I order in the link package in Serp Space for an RYS stack and a syndication network? Should I add a tier and if so, how many back links on that? GSA or contextual?” I'm going to leave that one up to you, Hernan.
Hernan: Yeah, sure. It actually depends, Eliezier. I mean, for … I think that we say it over there, how many back links you should be ordering. Since we have it all divided, if it's a new website, if it is an aged website or if it is a YouTube video, right? If it is a new website, you usually want to boost it a little bit initially, right? So that's what you want to do when you're trying to generate the entity or generate some authority, initially. So, it's just a small package we do, right?
But then, when you're doing an aged website, an established website that has a couple years or you can do a YouTube video, then you can be a little bit more aggressive in terms of the amount of back links that you're sending to that, right? So, have that in mind, that's what I would do in terms of the amount of back links, but I'm pretty sure that we actually tell you how many back links you should be using when it comes to the boosting, depending on how aged is your website anyways, so.
Bradley: Is this working now? Are you guys seeing my screen now?
Hernan: I can see your screen. I don't know about the top picture.
Bradley: Let me just check it in the other page, now. I just want to see if it's working.
Adam: I see your entire desktop.
Bradley: Yeah, and are you seeing the picture in picture, too?
Bradley: No? I was trying to do that while … Hernan, talk some more.
Hernan: Okay. So, basically, what you want to do-
Adam: Is go get the Battle Plan. Battle Plan … No, just kidding.
Hernan: Yeah, but it should say there. The main point is that if you're building links to a Drive Stack, you don't have to be afraid, right? As of right now, that's what I mean. As of right now, you don't have to be afraid and I think you've got it, Bradley.
Bradley: I did.
Bradley: There we go. I think I got it.
Hernan: Yeah, I can see your picture. Is that, what, an application? The ManyCam application?
Bradley: Yeah, it's just ManyCam. It's a paid version of it, but it's just ManyCam.
Bradley: Alright, so, you guys, if this is not coming through correctly, just let me know guys and I'll switch it back, alright? And I'm talking to the audience guys, just post on the event page if it's not coming through okay? Alright. Otherwise I'm just going to leave it. Alright, let me lock this on me though, still. Okay. Okay.
Do We Need The Same Amount Of Content For RSS Authority Sniper As Needed On An IFTTT Network?
Next question, “For RSS Authority Sniper, do we need the same amount of content as we need for an IFTTT network?” I don't know what you mean by that. Because RSS Authority Sniper, you shouldn't need any content. You need RSS feeds, that's it. So, I'm not really following the question, because, again, for RSS … Look, I don't use RSS Authority Sniper, I use RankFeedr. I know, actually … I didn't use RSS Authority Sniper only because I could always get much better results for finding RSS feeds, related content feeds by doing it manually. I always got much better results.
Although, I know Lisa just updated RSS Authority Sniper recently that supposedly added some additional … I guess made it better. I have not played with it since she updated it, though, so I don't know. But RankFeedr is the service … I guess she sells the RSS Authority Sniper as the front end product and then the RankFeedr is the add on which is really … That's where the power comes in, is RankFeedr.
And so, typically, I would just set up my RankFeedr feeds or build those out doing manual RSS feed finding on my own, or have a VA do it, because I get much better results that way. And I'm not bad-mouthing the software, I just get a much better selection of RSS feeds when I do it manually than using just what is returned by that RSS Authority Sniper software. But I just wanted, full transparency guys, I use the … RankFeedr is really where the power lies, and so that's what I've been using is RankFeedr for building those co-citation feeds.
And so, anyways, as far as content, you don't need content. You just need RSS feeds, related feeds, and then whatever links you want to build co-citations to, right? So that would be any content links that you have, like, so blog post links or web page links. You can add Google Maps URLs, Drive Stack URLs, press releases, anything at all. Static URLs, you can actually put in the RankFeedr feeds as a sticky item, which is what I recommend that you do, because that's how you build the co-citation, alright?
And remember, you can also add your own feeds, like your blog feeds for example. Web 2.0 feeds that you have. If you're using syndication networks and you're publishing content, you can take your Web 2 feeds and create co-citation feeds where you include your Web 2 feeds, because remember, if you post content to your blog, it syndicates out to your Web 2 sites. If your Web 2 sites have RSS feeds, some of them do, Blogger, Tumblr, WordPress do. Some of the other ones do as well. But you can add those into other RankFeedr feeds that you create, so that you're creating co-citation to your articles that are posted on Web 2 sites that have links pointing back to your money site.
So, you end up doing two-tiered co-citations, which ar really, really powerful. So, there's just a ton of stuff you can do with RankFeedr, guys, it's an absolutely great SEO tool because it's simple and it doesn't require you to produce any more content than you're already doing. It's just a matter of collecting related content feeds and then building out those RankFeedr co-citation feeds. Okay?
Where Can You Get A Good HTML Template To Use With Peter Drew's Google Site Generator?
Okay, Roy's up. He says, “Hey guys, where can I get a good HTML template to use with Peter Drew's Google Site generator? Not too good in HTML.” That's a really good question. You can download HTML templates, Roy, just go to Google and search for “Free HTML templates,” look through … What you're going to want to look for is Google site templates, though. And it's going to be for the older sites and if you can't find any there, I know you can go to Upwork and hire somebody to just, to code HTML templates for Google sites. And when I say code, it's pretty simple for those guys. And they can bang them out for you for rather cheap, rather inexpensive, because it's a simple process.
I just use the default ones, because I'm not using … Although those G sites sometimes rank for the keywords, I'm not looking as those for traffic generating sites, I'm using them specifically for link building purposes. There is absolutely some benefit to having them optimized for conversions, which means a better design and that kind of stuff, but for me, I'm just using them only because I don't want to take the time to go through, set up templates and all that stuff. If I had more time, maybe I would, but right now I'm just using them specifically for link building, that's it. And so, I just use the default template. Okay?
Okay, Mohammad's up. What's up, Mohammad? He's been so active. By the way, Mohammad, in case you didn't realize, because I didn't get a reply from you, I responded to your questions that you submitted about Mindset Mastery series, so in case you missed that, check your email because I replied to you the other day, to the questions you submitted.
And by the way, guys, I added to BradleyBenner.com a button that will take you over to a Google form to ask me questions about the Mindset series that I've been doing in case you guys are interested in asking any questions about that. I will reply to those as time permits.
And by the way, that is not a place to ask me marketing questions. If you ask me a marketing question, I'm not going to reply, period. That's what this is for and what other groups are for. It is specifically for Mindset Mastery stuff. I highly encourage you guys to go check out some of those videos. That's on my YouTube channel, which is YouTube.com/BennerBradley. I think I said the other day, Bradley Benner on the … But if you just search YouTube for it, I'll come right up. And I've got a bunch of Mindset videos, I just did another one this week on there and anyways, I encourage you to go check them out. If you have any questions, you go to BradleyBenner.com and submit your questions via the Google form and I will got to them.
What I may end up doing is just doing some supplemental Mindset videos where I answer those questions. I will not reveal anybody's name who submitted the questions, I will keep it anonymous, but I just had another couple questions submitted today that were really good and I'm probably going to record a separate video addressing those two questions either later this week or at the beginning of next week. Okay?
How Do You Delegate Access To Your VA On Live Rank Sniper and PSP?
So, Mohammad says, “Hey guys, I've realized the tasks I perform in tools like LRS and PSP can be performed by VAs, too. How do you guys have your VAs access them? Do you buy another copy?” Yes, Mohammad. That's what I do. Okay, if it's a VA that you've had already established and a relationship with, then I don't mind buying a copy or a license and just sending it for them to install on their own machine, if they've proven that they're a valuable employee or contractor, essentially, that's stuck around for a while. If it's a newer VA though, then I recommend that you set up a VPS and install the software on a VPS and give them remote login access where you can control whether they're logged in or not.
So, in other words, in case they quit or they don't show up to work and you have to fire them or whatever, you can just revoke their access to the VPS and you still have all of your software intact on your VPS, which case you just change the passwords, the login details, and then you can hire another VA. But that's what we do.
Some of our VAs, I just buy the software and send it directly to them because they've been with us for … I mean, shit, we've got some VAs that have been with us like, five years. Denny has been with me for five or six years. [Rousayo 00:27:33], one of our team leaders, she's been with me for at least five, four years. At least four years. So, I mean, we've got some VAs we've had for years. And so, those are the type of people I don't mind just sending the software to, but otherwise, use a VPS. Okay?
How Do You Create A Rank And Rent Video For Multiple Keyword Variations?
“As I mentioned last week, I'm trying to rank videos and rent them out and this week I nailed down the full list of keywords I'll be targeting, but I just noticed that there are multiple keyword variations for the same topic. Do I make one video about a topic like DUI Lawyer City and hope that I rank for variations like DUI Lawyer City or would I use the same Twilio number for all of them?”
Well, that's a good question. Okay, so, when I'm spamming, which I'm doing a little bit more of than I typically do but that's because I'm testing some tools and stuff, usually I will go ahead and target all of the variations of the keyword even though they're what they're called “Close variants,” and here's the thing, Mohammad. If you go search for your keyword in Google, look at the bolded words that show up in the search results, right? You'll see bolded words, both in the meta titles, which are the blue links and then also in the meta descriptions. And so, a lot of the times, those close variants are going to show as bolded keywords.
So, for example, “DUI Attorney” and “DUI Lawyer,” if you do a search on “DUI Lawyer,” “Attorney” keywords should also be bolded because they're synonyms. They're close variants. Also the plural and singular versions should both be bolded because they're closer variants.
So, a lot … Theoretically, you should be able to just target the one version and it should cover all the variations. However, if you get more specific or exact, then sometimes you're going to get better results because some are less competitive than others, even though it's a close variant and Google deems all of them the same, they're all relevant or synonymous terms. If you target some of the more obscure versions, even though it's a cinnamon … Excuse me, even though it's a synonym, you'll get better results by targeting that specific variation than you would if you were to target the more general one, if that makes sense.
So, yeah. You can use the same … If you're going to be driving traffic to the same or calls or whatever, leads to the same service provider, then you just use the same number. You don't gotta switch the numbers up, okay? That would require a whole lot of different numbers if you were to do that. So, just use the same numbers, okay?
Would You Be Able Add Review Schema With Rich Plugins FB And GMB Reviews?
Okay, “I bought the Rich Plugins Facebook and GMB Reviews that [inaudible 00:30:31] mentioned a while ago. I've added GMB Reviews slider right on the home page. I'm new to schema, but would I be able to add review schema to the page because of this?” If you bought the pro version, it adds schema already to the reviews. It imports the reviews via API and then it automatically marks them up with structured data, or, Schema.org review markup. It's already done automatically.
Now, that might be something that you have to select as a setting in the plugin. I can't remember if there's a setting in the plugin or not, but the pro version absolutely will mark it up automatically for you, it's not something you have to do. You might have to enable that setting in the plugin, but it should be there, Mohammad. If you have any questions specifically about it, I would recommend that you contact support. Their support, not ours. Okay? Contact them. Which is, I think, RichPlugins.com. Alright? Great questions though, Mohammad.
Is It Okay To Use The Same P.O. Box Address For Multiple Drive Stacks For Different Affiliate Sites In Different Niches Without Much Risk For Penalty?
Sam says, “On a previous Hump Day Hangout, you answered a question about using GMB for affiliate sites. You recommend using the PO box for your LLC or S corp. Would you be able to use that that same address for multiple Drive Stacks for different affiliate sites in different niches without much risk for penalty? Thanks.”
Yes. If you have … If all those different affiliate sites are owned by one parent company. In other words, if you have whatever your company's name is and you're just a marketing company or digital publisher, which is what I would consider myself as an affiliate marketer. I would not call myself a marketing company, I would call myself a digital publisher. In that case, yeah, you could do it. You could have each one of those projects reference the same digital publishing company as the parent company or parent owner, so to speak. I've never had any problems with that, and I've used the same corporation or entity for multiple projects like that and I've never had any issues. Now, I'm not saying that it's not possible that it could happen, I've just never had it happen to me in my experience.
You shouldn't have to have a separate entity corporation, LLC, for every single affiliate project. Sometimes, it makes sense to … If an affiliate project starts to take off, sometimes it makes sense to form its own LLC for just that one project. There's some tax benefits to doing that kind of stuff, but, and you just need a good CPA to explain how you can stack entities and we're not talking about Drive Stack entities, I'm talking about corporate identities. There's a way to shield a lot of your money from the IRS if you do that.
I'm not going to get into that because I'm not a CPA, but trust me, it's some really cool stuff that CPAs that know what they're doing can do to shield a lot of your money. So, there are times when that's beneficial to do that, but otherwise, Sam, I would say no. Just keep everything under one parent company and when you have a runaway winner, then you might want to form a separate LLC for that.
Guys, in the State of Virginia, it costs $100 to form an LLC and $50 per year to renew it. It's simple. It's stupid simple. So, it's really easy to do.
Adam: Also, shout out to Sam. He was one of the lucky few who got to attend the live Hump Day Hangout in Portland with us, so thanks for being there.
Bradley: Oh, I thought the name was familiar.
Adam: Yeah, I was like, “Oh, that's Sam. Alright. Right on, man.”
Do You Have Some Resources On Using GSA For Link Building Experiments?
Bradley: Right on, Sam. Alright, Tommy's up. He says, “Hey guys, I was planning to use GSA to start my link building experiments. Do you have good resources on this? Do you think it is risky to do automated link building, like [inaudible 00:33:48] website owners or something? Like, thanks.”
Yeah, Tommy, look, it depends on what you're using GSA for. If you're really skilled with the tool, you can use it for link boating to money sites, but I certainly don't recommend that for about 99% of the population because you can really get yourself in trouble that way. We've got a … Just a fabulous link building manager that's been doing it for years and so, he's able to do that kind of stuff because he's a real expert on it, but even so we typically don't recommend that because it can get you into trouble.
Now, GSA can be great for powering up tiers that are further out. So, I would recommend using it to power up tier two or tier three. I wouldn't … Unless you're really skilled with the tool, I wouldn't even use GSA to power up tier one links, unless you're powering up certain links that can withstand the abuse, like, for example, Google Drive Stacks. But, again, we don't encourage that. We've done it ourselves and had good success with it, but we don't encourage it because we don't know how that's going to last.
At some point, even sending spam to a Google Drive stack could potentially get you in trouble. Right now, it still works but we don't recommend it because at some point, if it becomes an issue, then you could end up losing those assets or causing penalty type situations and that's something we certainly try to avoid at all costs.
As far as, do we have any good resources on this? No, I'm sorry, we don't. People have asked us to do a GSA training for years. I've never used the tool in my life. I hired a manager as soon as it was … I used to use SE Nuke, years ago, and it took me forever to learn how to use that tool and I never enjoyed it. I hated running that tool, but I did it. And when GSA came out and replaced … I mean, SE Nuke has always been around, but it became the go to tool, I hired Dedia, from Upwork, and this was like, six years ago. And he's been with me ever since. So, I don't have to run the software, so I can't tell you how to do the training.
I know Hernan used to run it but I don't think, Hernan, you run it anymore at all, do you?
Hernan: No, not that much. Just for the things that we are always talking. Two years ago, you can rank solely on GSA back links and I know there are some guys right now that they're doing it to, but the reality is that when you're trying to … It takes a lot of babysitting. GSA takes a lot of babysitting when you're running a dedicated server with six VPSs and six instances, it takes your entire day just to run the tool, you know?
And that's why we ended up, we ended up outsourcing and yeah, when it comes to focusing on those tasks that give you the most results, I decided that that's not one of them anymore, so.
Adam: Yeah, and I was going to say, as far as resources for this, make sure you do your homework if you are going to start doing this yourself. If you're going to start doing it yourself, that's fine and I think there's value in doing it. The one place would probably start with the GSA forums and there's a lot you're going to have to pick up, but if you don't know things about which proxies you should be using, what kind of lists, can you build your own list, how do you build your own list, where do you scrape your stuff and what you're doing, start really reading up on that. I mean, that's a rabbit hole, so limit your time, but make sure you educate yourself before you do anything and then start asking around. You know, there are places you can go.
I just pulled up the forums, I haven't been there in probably a year, and there's people asking, “Hey, where can I go to get somebody to do this for me?” And there's different services. So, I'm not saying that that's going to be the right answer, but do some education on it and then make your choice.
Bradley: Yeah, and last thing I want to say about that is, Tommy, be careful, because GSA can get real expensive to use. We don't actually pay for the servers and stuff anymore … Well, I think we still have one server that we pay for, because Dedia went out on his own and now he's a contractor, is a service provider for us. But for many years, we actually … He was an employee and because of that, we were paying for … We had three dedicated servers running. Two for, I think it was two for link building, and one that was full time for scraping link targets and so, dedicated servers plus the proxies plus the CAPTCHAs alone. And then the content, because you've got to have content sources too.
And so, all of that together, we were spending between 12 and 1,500 a month. Now, of course, we were doing a ton of link building stuff, but it becomes really expensive, really quickly. GSA is not an inexpensive tool to run, so just keep that in mind. IT sounds great up front, but once you really dig into it and you start … You have to do all the things to make it really effective. You have to get all the add-ons and other services integrated, it ends up becoming quite expensive. So, just keep that in mind.
Hernan: Yeah, and I think that it also depends on how many links and how much of a competitive market you are in, because the reality is that the more links that you need to build, at any given time, right? You're limited by the bottlenecks of the technology that you're using. If you're using a shitty VPS, that's going to limit it. If you're using a low amount of proxies, that's going to limit it. So, there's a lot of limitations and the more … You will feed as much as you throw it at it, it will build links, you know what I'm saying? But yeah, I agree with Bradley, it can get really expensive really quickly.
How Do You Make Money From Video Assets Of A Community TV Channel?
Bradley: Robin's up, she says, “Following up to my question in episode 152 with some more detail. I have a client that wants to monetize 26 videos each of 30 minutes, with three 10 minute segments in each show. 26 videos each, 30 minutes long, with three 10 minute segments in each show. Okay. From a community TV channel. Originally, I broke the videos down into smaller videos and we optimized it and sold YouTube videos to people interviewed on the show to get on page one and use on their websites. I have tried ranking the videos as playlists and that works. Position one to three on YouTube and position three to seven on Google. Haven't managed to find anyone interested to rent them out yet. Number one, looking for ideas on how to make money from these video assets.'
Update, more details requested. The videos are in a financial niche and are education in nature from financial professionals for the general public. The videos originally ranked well on YouTube and Google three years ago now. How can we parcel the authority of the videos and monetize them?”
That's a good question, Robin, because that's kind of a unique situation. I'd have to think about that. Unfortunately, that's going to take a little bit of thought and it's something that I'm not going to sit here and make everybody watch me twiddle my thumbs while I think about it. Can any of you guys take a stab at this real quick or are you in the same boat as me?
Financial niche and education. This could be something worth having a conversation over, Robin, only because I think it would be … It would be kind of hard to give you any sort of advice on a complicated question like this without having more of a conversation. It's very difficult to do in this kind of environment.
Hernan: I mean in terms of … I think that there's a lot of opportunity if you take ownership of the entire funnel. Meaning, if you start collecting leads and you start funneling them to CPA offers and whatnot, while you try to rent them out, you know? But yeah, I totally agree with Bradley. I mean, we'll need to set up a call and see [crosstalk 00:41:38].
Adam: I'm just a little confused, because, forgive me, I was writing some notes down when you guys dove into this, but are they saying that the videos are interviews but not … They're then trying to sell them to other people?
Hernan: My interpretation of the question is that she is interviewing experts in the financial industry and then she breaks those videos … She basically ranks those videos and then tries to sell them or rent them out to those professionals. So, she … The people that she interviewed, so that they can use it for lead gen and marketing for their own businesses. She owns the content, it's on her channel, but she wants to interview them for content for her channel but then rent those videos, once they're ranked, for that professional that she interviewed.
Adam: Okay, got you. If that's the case, then, Robin, I would take it … This is just off the cuff again, I think this, like you guys said, merits some further discussion. But what I would do is take the extra step. Don't sell them the video, because they're probably getting hammered with stuff like that all the time, sell them leads. If those videos are bringing in leads, build a little funnel. You could do it on a WordPress site and get them the information.
Bradley: Yeah, and like Hernan said, it's not about ideas to potentially use those while you're building out the other infrastructure if needed. Is potentially funnel the traffic into CPA offers and stuff, financial CPA offers that would … That are relevant to the content of the video. And you can find CPA networks for that kind of stuff, like Max Bounty, and a ton of them. Just go do a search. Adam, you probably know of some CPA offers for financial stuff, right?
Adam: Yeah, that and a lot of the big financial services companies have their own, so you wouldn't even … Yeah, it's real easy. So.
Hernan: Yeah, and since you already … Here's the thing. Don't get discouraged if you … And this is for Robin, but this is in general, too, because sometimes we get to rank a website and that's the easy part, then we need to sell it. You know, we need to rent it or we need to do whatever. So, in the mean time, you can actually build an asset, you can build a list. If you say that you're having 26 videos, they're already ranked, you can actually put up a really sizable list, you know? And you can put together a really sizable list and if you're telling me that you have a list of people that want financial services, that's earning a lot of money, or potential to earn a lot of money, even further.
Bradley: That's a valuable asset.
Hernan: Oh, yeah. Hell yeah. Because you can sell them over and over and over and over again, stuff that's valuable and you can build an entire business around that, just for having those positions locked in.
Bradley: Yeah, you know-
Hernan: And this also … Yeah, go ahead, Bradley, sorry.
Bradley: I'm sorry, I was just going say, that's a great idea because Robin, you could send traffic directly to a CPA offer and that's all well and good, but as Hernan just mentioned has a great … He's 100% on point. Instead, you could send them to an opt-in of some sort where you capture their email and then send the CPA offer via email, because then you've at least captured their email and you start to build a list of people that have raised their hand and said, “I'm interested in financial services of some kind or another.” Now you have an asset, the email list, which you could monetize by sending additional CPA and or affiliate offers, or you could sell or rent. Do a … What do they call them? Cello ads, essentially, for financial service stuff. There's all that kind of stuff that could be done. Having that email list would be probably the greatest asset you could build until you rented them out, if that was your primary model, if you know what I mean.
Adam: And on the flip side of this, let's say that these are maybe more … I'm going to guess here, I don't think we have to read between the lines too deep here. These are probably very educational type video and so not really conversion oriented, and if that's the case, then you could … I would try to monetize these and I would do what Hernan's saying, even if it's just educational, offer them some more education for an opt in, something like that. And then offer them …
But also, if you're looking then to really sell it and you're having trouble selling it just as a video, you could turn this into … I don't know, you guys could probably explain this better. But I'm thinking some sort of social media type of package where it's more, you take the branding route with the customer and say, “Look, we can create all these videos, we can use the transcript, we can post these in many places. It's showing … Look how high it's ranking, you're showing your face, people see that you're ranking for these terms, you're an authority.” And approaching it that way and then also working on what Hernan and Bradley were working about.
Bradley: I'm going to +1 it because that was a good question, Robin.
Adam: Yeah, that gave me some ideas, I'll get busy.
Bradley: Robin, if you're in the Mastermind, I don't think you are but that would be great for a topical discussion inside the Mastermind. If you're not, I would encourage you to join. If you wanted a one on one conversation with one of us, you can certainly purchase some one on one consulting time where we could provide some more insight, but that's rather expensive. We always encourage people just to come join the Mastermind instead. You'll get the same level of attention, plus input from all the other incredibly savvy marketers in our Mastermind and you end up with a much higher value than just one on one time with us.
Hernan: I agree.
Adam: And we're all as good looking as Hernan, so you know, it's win win.
What Is The Easy And Fastest Way To Get A Few Paying Clients?
Bradley: Robert says, “What is the easiest and fastest ways to get a few paying clients?” Great question, Robert. I'm going to give you two replies, two answers. The two quickest and easiest ways I've ever gotten clients. Number one, go to local networking events and introduce yourself, start forming relationships with local businesses. Offer to do some freebie stuff just to get your foot in the door. I typically start with video SEO guys because I can get quick wins almost immediately.
You can also do the same thing, and I just say go do it locally because when you meet somebody at a networking event and you talk to them face to face, it builds a level of rapport that you wouldn't get from an online environment alone. And so, I've found that to be the quickest way.
Now, I've also been an introvert over the last several years. I'm much better about it now. ToastMasters has helped me with that, but I don't mind going out and talking to people. But for quite a few years in my business, I didn't want to leave the house. I wanted to sit behind my computer and do all the work, you know what I mean?
And so, I developed the video email prospecting process and it works like crazy, it requires a little bit of time to set up because you're going to be targeting on a laser-like rifle approach instead of a shotgun approach, where you prospect individual people with customized videos explaining what you can do for them. And sometimes, I'll even rank a video for a potential client, at least in their industry and then send a video email to them saying, “Hey, look. I was able to do this in the last 24 hours or the last three days or whatever. I can do this for you as well.” But you're speaking to that prospect individually, so it's like, a customized video for them.
Again, it takes some time, but I had about a 35% … I would always get three to four responses out of every 10 emails that I sent. Like clockwork, guys. And if I got four replies, I would typically close one or two of those into an actual sale of some sort of service, whether it was just video marketing or full on SEO stuff.
Like I said, I would typically try to provide results in advance before asking for any sort of monetary commitment from them. And so, I don't mind giving stuff away if it's going to lead to a sale.
So, again. Live networking events, probably going to be your best. Go to Meetup.com, go to your Chamber of Commerce, look for lead share groups. All those kind of things are great places to start to get it done really quickly. If you're the type that doesn't like to go out and talk to people, which I understand that, that's why a lot of people get into online marketing. You can accomplish the same thing using video email, it's just going to take you more time. But it's super, super effective.
And just so you know, the video email course, it's in one of our bonus sites, or our bonus site. If you've purchased any of our products, you should have access to the bonus site. If you do not, just reach out to support, we'll give you access. The video emailing prospecting training is in there.
Also, you can purchase the video email prospecting training from the Serp Space site if you haven't purchased any of our other products. You can go to SerpSpace.com and actually purchase the v-mail training. Okay?
And Adam, you can attest, besides just me always touting its effectiveness, does it work for you?
Adam: Most definitely. And I feel like I'm cheerleading it so I try not to do it to much. But the last time I did, I mean, I'm getting ready to fire it up again because I was traveling before the wedding and all that stuff. But yeah, the last time I did it, to reaching out people to … In the financial services industry, I sent out four and got a meeting with one, in person. So, not bad.
Bradley: It's an amazing process.
Adam: Now, your results may vary. That was definitely a little bit better than usual, but I generally have pretty good luck, I've done … Not luck but pretty good results. I think I've used that method about six times now. I mean, it just works. I just stop because it works, I get what I need and then fire it back up as needed.
Do You Have Issues With Live Rank Sniper Recently?
Bradley: Okay, question from … I'm not even to try again. From Rosa, I'm going to say that. “Have you had difficulties with LRS lately?” No, I ran it all week long this week, I've been running that. No kidding.
Who's … That wasn't me this time? It's usually me.
Bradley: So, no, I haven't had any issues with it at all. If you have any issues with it, again, please contact Peter Drew support guys. We can't support other peoples' products. I certainly endorse his products. Peter Drew's support is usually really good, so definitely reach out to them if you're having any issues. I am not. But also, just keep in mind, that if you have … You have the login details for that YouTube account, so you can … If the text file comes back that shows you the keywords that ranked, who cared what the URL does? It really doesn't matter because you already know, because you can just log in to the YouTube account and go look at the scheduled live events, right? The upcoming, from that little dropdown. You go to live events tab, events, or live streaming tab, events and then you click the drop down and select upcoming, and that's where all your scheduled live events are and you can go select the links from there.
So, the text file that opens up gives you the data you need. You really shouldn't need the URL at all, to be honest with you. And if you need it, you could always log … Again, if … It should still work though, right? My point is, you don't need it but it should work regardless, and so I would contact Peter Drew support. Alright?
Alright, guys. We're almost out of time. I'm going to run through about three or four more real quick. Roger says, “Can you talk about how, Dominic, I saw your …” Yeah, Dominic, I think for … We may be doing … I'm not sure if we're going to do that or not. We'll have to talk about that PDF of the newsletter, guys, for those people that are international.
Adam: Yeah, we'll be in touch, we don't know yet.
Bradley: Yeah, we'll work that out, don't worry about it, Dominic. We'll make sure that everybody's square away who's in the Mastermind, alright?
Peter Drew's WP Creator + Semantic Mastery SEO Methods
Roger says, “Can you talk about how you use Peter Drew's WP Creator software in conjunction with Semantic Mastery methods?” Yeah, Roger, but I … Other than I use it for link building, that's what I'm trying to explain. That's what I explained about the G sites creator as well. I understand that those properties can rank, that's great and so there's certainly benefit to that. But I'm using it just for link building right now and so, I'm actually like I mentioned earlier in this webinar, I'm doing two case studies right now, using nothing other than Drive Stacks and Peter Drew's products. That's it, that's all I'm doing and I've got two case studies going that are in progress with those two things and those two things alone and those results will be shared publicly with everybody because we're going to be doing a promotion about it.
So, just keep … Be patient, Roger, and I promise you're going to see exactly the kind of results and exactly how I'm using those tools within the next six weeks or so, because it takes some time to get the results, but I've got two local case studies that I'm doing and I'm pretty excited about, and I'll be sharing that in the promotion that we do, alright? Alright, we're almost out of time. I think we're almost done here.
“How long until the crowd search replacement is ready?” Jordan.
Adam: Happy to say that's only one of the things.
Bradley: We've got the … It's available for beta testing. I think we're … Jordan, unless you're in the Mastermind though, buddy, you're going to have to wait until February because we're going to launch it internally. Well, the Mastermind will get first crack at it and then we're probably going to … We might open it up to just our list before we launch it to the public, but I'm not sure. I know our public date is supposed to be February, Jordan, so you're going to have to wait, unless you come join the Mastermind, of course.
Yeah, right? Hint hint. And sorry guys, that's just the way that it is. Right now, we're about to open it for beta testing, Monday I think, possibly. All of you Mastermind members, hold your horses.
Adam: Yeah, internal beta testing.
Bradley: Yeah, internal beta testing. But I think Monday we're going to be ready for that, finally. But it's been worth the wait, guys, I promise.
What Is The Best Way To Improve The Ranking And Bring More Traffic To Website Pages?
Alright, almost of time. “Hey guys, was notified too late about Hump Day Hangouts last time, identified about 600 pages on our site that are very well ranked and I need to give them the extra boost to increase their position some more and bring traffic quickly. What is the best way to achieve this? RankFeedr, any other ways?” … “On our site that are very well ranked, and I need to give them extra boost.”
Adam: I got a link for him. We can move on. Jeff, I linked the podcast. Me and Hernan covered this on the podcast last week. Yeah, so, check it out and if you need more, come back. But also just for anybody watching and you, about within 24 to 36 hours after a Hump Day Hangout, we have the new page up and ready to go, so if you go to SemanticMastery.com/HDQuestions throughout the week, you can ask a question ahead of time and you'll be at the first in line, you don't have to wait until it's live.
Would You Recommend Using ManyCam With OBS?
Bradley: Okay, I've got … I know we're out of time. Really quickly, “The ManyCam thing, it looks like it can now integrate with YouTube and Facebook, [inaudible 00:56:33] for live streaming, would you recommend this over OBS?” Don't know, because I haven't tested it. Honestly, I haven't tested it. Yeah, just test it. Whoever asked that question, just test it.
Bradley: That was you.
Adam: I haven't looked at it, because it's something I had years ago and I saw you were using it and I was like, “Huh, interesting.”
Bradley: Just try it, I haven't tested it, but yeah, just try it.
Bradley: Jordan, did we talk? I didn't even hear you, Adam, did you mention that we're going to redo a webinar with Jeffrey?
Adam: No, and I meant to do that, so Jordan, thanks for posting that. Everybody, if you missed the webinar or you attended and had an extremely hard time because of all the technical difficulties, we're going to be talking to Jeffrey Smith again. Date TBD but it's going to be within a week or two, so stay tuned for that. We've already had a lot of people jump in and are checking out his course and are loving it, so, we're going to this time do it and it should be much smoother.
Bradley: Yeah, it's crazy, because we had quite a few people that jumped in even though the webinar, it was a train wreck, and it was because of technical issues. It was an absolute train wreck. But that happens from time to time, but there were still several people that jumped in. I can tell you, the training is fabulous man, it really is. I can't describe how well he put that stuff together, so, anyways, it's coming, guys. We're going to a redo of it, which should be much better next time, so just hold your horses, guys. It'll come. We're still going to offer the same sort of offer.
Last thing, “RSS, can we rank a page … So, on RankFeedr, we can rank a page we like just with RSS [inaudible 00:58:02].” Well, I can't tell you whether it's going to rank the page or not. I can tell you that it's very powerful and you can do that with a … I know RankFeedr can help quite a bit, it works great for local stuff as well, so I can't answer that because I don't know. There's just too many variables. Alright?
Alright, guys. We've got to wrap it up, we're out of time. So, sorry for anybody that didn't get their questions answered, we appreciate everybody being here. Remember, next week is … I'm not sharing my screen, there's weird things going on again here.
Adam: Be there, we're going to have a bunch of good stuff. So, if you're there live, obviously got a chance to win. We'll be talking about what exactly you can win, we're going to have some good stuff. Gonna tease it a little bit, one of them's going to be at least a Mastermind membership for some period of time. We've got a bunch of other good stuff and we're going to have some fun with it, too. I'm not sure what we're going to do, but whip something up in the next week here and we'll enjoy ourselves and we'd love it if you came and joined us, whether you're brand new or you've been watching us for years.
Bradley: That's right, and it's your opportunity to win some pretty cool swag.
Adam: That'd be cool.
Bradley: Alright, guys. Thanks for everybody for being here, we'll see you all next week.
Adam: Awesome, bye.