Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 173

By April

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Click on the video above to watch Episode 173 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Adam: All right, we're live. Welcome everybody to Hump Day Hangouts. This is episode 173, and it is the 28th of February 2018. We're going to get right into it today, say hi to everybody real quick, and then we've got some great information. Then of course, we're going to jump into questions. I'm just going to go down how I see people on the list, but real quick I just want to say a shout out to anybody who's in Colorado, please let us know. I got my Colorado hat on today. Got some family out there and was thinking about it today. Let me know, type in a comment, let me know where you're at. Chris, how you doing man?

Chris: Doing good. Glad to be here. Good day.

Adam: Hernan, how about yourself man?

Hernan: I'm good man. I'm pumped actually. I just had a really good conversation with one of the Mastermind members. He has been a Mastermind member for a while, but he decided to finally take the onboarding call. I twas a lot of good stuff. He had this info product and he wanted to make a podcast, so I kind of advise him how to get more leverage out of his stuff. He was really, really happy. We went through the whole overarching theme for the funnel and whatnot, so it was really good. If you guys are on the fence about joining the Mastermind, that's one of the perks that you get. You get to talk to us for a full 30 minutes, you get to talk to us a lot more, but that's the onboarding call and you can get to ask questions and we put you on the right track so you can focus and grow your business.

Bradley: And it gives us an opportunity to get to know a new incoming mastermind member a bit. For many months and years actually, we had new members come in and we would just converse or chat with them in the group itself, like via text. Now this is a lot, we get to know our members a lot better on a much more personal level. It helps to create good will and it gives us a better understanding of people's businesses so we can help in those areas if that makes sense.

Hernan: Yeah. Good stuff.

Adam: Got to unmute myself. Good deal. Marco, how about yourself? How you doing, man?

Marco: Working on POFU always.

Adam: Outstanding. We're going to have to start linking that occasionally in Hump Day Hangouts. No, we might keep that for the mastermind.

Marco: It's already on there.

Adam: Awesome. I didn't check, my bad. Bradley, how you doing man?

Bradley: Hi, guys! Happy to be here. We got lots of questions already, so we don't have a lot of time to chitchat.

Adam: I wanted to say real quick before we get into it, I wanted you to share real quick about Local PR Pro and where that came from, because I've been telling people, I've been sending out some emails and we've been putting it on social media, today's the last day that people can get in because we start the training tomorrow. Not the last day they can absolutely get in, but the last day that they can get 50% off. I'll put that information on the page. I just wanted people who are watching to be aware, if you join before we start the training, you can get 50% off, but then tomorrow it's going up once the training's started. If you wanted, fill people in some more on that stuff.

Bradley: Sure. Local PR Pro, those of you that have already joined, in just a moment I'll switch screens guys right before we jump into questions and I'll show you, I've already started adding some content, the written content, because this is basically presale. I developed some working procedures, I've taken a lot of notes and stuff over the last several months and so has the co-creator of RYS Reloaded with Marco, Rob. He did a lot of testing with me too, and he provided his notes, which were fabulous. There's a lot of written content that will be, I started uploading it already. I've still got some more to add, which I'll have done before the webinar, and then tomorrow we start recording the actual training via webinar.

This is the first time we're doing a training program in this format. Ben Adkins does it all the time and I think it's genius, and also, this way we get to handle questions and everything right up front, instead of me trying to jam everything into what I think you guys are going to need if that makes sense. We're going to do the first webinar tomorrow.

The opportunity for this course, where does the opportunity lie? With the Local PR Pro, what I've been doing for months is ranking sites, even one page WordPress sites, they can be HTML, it doesn't matter what they are, but single one page sites I've been getting ranked in the 3-Pack using press releases alone. Now, press releases combined with the other stuff that we do like Syndication Academy Drive Stacks, blogging through the Syndication Networks, all of that stuff, citation building, all of that stuff will help, and will help you get much faster results. I've proven time and time again, about 90% success rate that I've been able to get into the 3-Pack using nothing but press releases alone, and that's no BS, just press releases. Over the many months I've been testing this across at least 15 different projects, again, about a 90% success rate, I've been able to accomplish it every single time, or 90% of the time get into the 3-Pack.

There's some interesting stuff that occurs after about 90 days or so. I'm not going to get into that here, it's going to be covered in the training. It's all really valid data, and that's why it took me so long to launch this course, because I wanted to see long term what the effect was going to be. There's some anomalies, there's some things that you have to do to keep the rankings. Again, it's all stuff that we're going to cover. The benefit of the course itself is the fact that you can get first page rankings if you're doing local, even with just a single one page site, which is amazing, because think about how much work we put into on page stuff and building silos and all that.

By the way, don't not do that stuff. Continue doing all that stuff, guys. The better you're on page, the better your site structure, the better results you're going to have from less off-page work. What I'm getting at is if you have a site that's built really well, optimized well, it's got proper structure, all of that, and you hit it with just a couple press releases, you're likely to be able to rank in the 3-Pack for that. I wanted to see how powerful press releases alone could be for ranking, and that's why I tested with various one page websites. I even ranked Google sites in the Maps 3-Pack guys using just press releases. I didn't even have to build, create my own domain or anything.

It works really, really well. You get first page rankings rather quickly. Some projects, guys, depending on level of competition, I've been able to get in a 3-Pack with as little as two press releases, no shit. I mean, brand new Google My Business listing, guys. Stuff that has been verified under 30 days and I've been able to get in a 3-Pack with two press releases. Results are not typical. I'm not saying you all are going to get those results, but for more competitive stuff, usually within five to six press releases I'm able to get into the 3-Pack. It's a range between two and six typically to get results.

The rankings from the press releases are what I was going for initially, but there's a lot of side benefits that come from it. Example, more traffic, it's an easy sell to clients because they see the benefit and the branding potential from these press releases as well, plus they get to use, you all know if you go to LinkedIn you see this, and anybody that's using this, I don't want to offend you, so please don't take offense. They use those as seen on Fox and NBC thing on their profile picture, which I think is dumb, but a lot of people like that, a lot of people like to use that as an authority builder. Business owners, I probably think it's dumb because I'm sick of seeing it, I've been in this industry for so long, but a lot of business owners, local business owners, they see that as a status symbol type thing. That's something they could actually do if their published press releases get published on things like Fox and ABC and NBC, and they do through the syndication partners, the distribution partners.

It's easy results for clients that they can see, it's high perceived value. It is a very valuable service, something that you can do. One of the things, and I know I'm going long on this, it's a really good course and I really encourage you all to try it or take it, people typically stay away from press releases because they don't know how to write them. I recommend in the course don't freaking write them, don't do it. Most of the press release distribution services have writing services now where you can give them some bullet points, like who, what, when, where, why and how, and maybe a quote to use. Then they'll write the press release for you, which is what I suggest.

I don't write my press releases anymore. I used to have a writer that would write them, but that was an added, she would write them, and then I would submit to the press release distribution, and it would have to go through their editorial approval. It would take longer and more steps in between the order and the publishing of it. I stopped using my own press release writer and started using whatever press release writers are part of the distribution service I'm using, and I use multiple distribution services guys, it's not just what we have inside of server space. I've been real transparent about that.

People say it's expensive. It's not really, considering the results you get. Think about it, guys. You're either investing time or money or both in getting results for yourself or for your clients. If you can just pay for press releases that are written by the distribution service and have them do all the work, and all you gotta do is submit a few details, then is it really too expensive? No, because you've saved all that time and all the other money you would've spent in building all the other stuff. I'm not saying don't do that other stuff, I'm just saying it's a very effective and quick results type thing that you can do.

Again, people say they don't know how to get results, well, we're going in the local PR course, Local PR Pro course, there's going to be multiple methods there on how to get results. I've tested what I call a PR stacking method, I've tested that extensively. I've got several different stack variations that I'm going to cover.

Rob, he did a lot of like just, he's an unapologetic spammer. He's like Marco's long lost brother from another mother or whatever. He just hits the primary website, the money site plus some of the other tier one properties over and over and over again with press releases, and he got similar results. There's variations to be able to get results, guys. It's not like a cookie cutter thing that you repeat that's going to become saturated, does that make sense? There's so many possibilities with the configurations on how you stack PRs or how you use them, that really I don't think it's going to be anything that's going to become oversaturated any time soon.

I just want to reiterate, it's a course that I've been working on, this method that I've been working on since I think about June of 2017. We're looking at like, eight or nine months. It's been incredibly effective, now it's just standard operating procedure for every project that I work on. I'd highly recommend that you guys check it out if you're doing any sort of local, this is strictly for local stuff guys. You can use PRs for affiliate and all that other kind of stuff, but this course is designed specifically for ranking local properties. Check it out, we start training tomorrow, so your last opportunity to get it at this price.

Adam: Awesome, cool. I appreciate you filling in. I know it's good for people to hear some of this too, because I've heard some of those questions. I personally am not as experienced with using press releases, so this is cool stuff that I'm going to be personally going through. This is just some good stuff to know for me. That's a reason that I stayed away, was I always thought, yeah, these got to be just a pain in the butt, there's got to be a reason that I haven't been using those. Anyways, without getting too far into that, anymore from you guys? Anything else we need to cover, or should we get into it?

Hernan: Let's do it.

Marco: Let's do this, man.

Adam: All right.

Bradley: All right. I'm just going to show the inside of the dashboard real quick guys just to show you two of the lessons. This is one of them here, this is lesson one. You can see, it's a lot of content guys, and I've went through this. It's written out, there's a lot of step-by-step in there, basic working procedure stuff. This is how I write up my working procedures, guys, when I'm writing to train VAs how to do stuff. It's laid out in a very logical fashion, and then obviously the video portion is going to be coming. I've got a couple more things to add for tomorrow before the webinar starts, but other than that, it's ready to go, and we're going to spend at least 90 minutes, probably closer to two hours on the webinar. Those of you that do join, if you have questions, make sure you attend, because I want to try to answer everything that we can through the webinar. It's likely that we're going to end up having a followup webinar too, a second one at some point.

What's The Best Way Of Telling Your Prospect That You're Offering The Same Deal With Their Competitor?

Okay, let's get right into it. Mohammad's first as usual. What's up, Muhammad? He got in here right away. He says, “Hey guys, what's the best way to let a prospect know that I'm talking to multiple people and I'm only choosing one? Do I just put it bluntly? You either accept this price or I'll go to your competitor. Here's what happened. I might be able to sell one guy on Thursday after a few weeks of correspondence, but the day after I'm talking to his competitor and I want to see what comes of that, in the event that the Thursday guy agrees, how can I tell him I'm also waiting for the Friday guy? The Friday seems like the better client, but the Thursday guy is at a later stage of the selling process. I don't want the Thursday guy to get offended if I say I have to wait until the other guy makes his offer. Can I have my cake and eat it too?”

That's kind of tricky. As far as you're telling people that you're speaking with that this offer has been made to their competitors or to other people in their area, in that same industry, I have no problem with doing that. In fact, I work with contractors mostly, and they respond well to that. I make it a point to point that out usually. As far as what you're talking about, you've got, let's see, one guy on Thursday, I might be able to sell the one guy on Thursday, I would make the proposal. If he makes a decision right there on the spot, I don't know what to tell you about that other than you'd have to be honest with him.

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I mean, if you really want to wait until Friday, I'm not sure I'd do that, I might make the proposal to him on Thursday, present the proposal to him and then see if he makes a decision on the spot. I wouldn't push for a decision on the spot if I wanted to make the proposal on Friday to the other person. I wouldn't push for a close on Thursday. I might present the proposal, but not push for a close.

However, if he decides to accept your offer on Thursday, in my opinion, you have to be honest at that point if you want to at least make the proposal on Friday and choose the better of the two, now you run the risk of pissing him off, don't get me wrong, but in my opinion, honesty is always the best policy in this kind of stuff, unless you are just willing to accept, if he accepts your proposal on Thursday just accept that as done, the final consequence. That's really up to you.

I'd love to hear what my partners have to say about it, but personally, with me, I would make the proposal on Thursday. Chances are he's not, at least in my experience, a lot of the time when I make a proposal, it takes the person that I pitched it to at least 24 hours to make a decision, and typically at that point I'll put on it, like, hey, this offer's only good for the next 72 hours, and that's typically when I will present or make a comment about that same offer being presented to others. Does that make sense?

Usually when I present a proposal, I will tell somebody at the end of it, “Hey, listen, this offer is good for the next 72 hours or the next three business days,” or whatever it might may be, five days, whatever you're comfortable with, but then I say, “But keep in mind, I've also made this same proposal or presented this same proposal to,” and I'll list the competitors that I even offered it to sometimes, because then it's real to them because they recognize the competitor's names. That's if I want to get them to decide, make a decision rather quickly, I'll push that.

In your case, I might not do that, I might just say, “Look, here's the proposal. Take a day to think about it, and get back to me tomorrow afternoon by 5 PM,” or something like that, and that might buy you some time. If he says right off the bat, “Let's go for it,” then you either have to be honest, “All right, I'm going to hold off on signing you until after tomorrow,” or you just accept that and just cancel on the other guy the following day. That's my opinion. What do you guys think?

Marco: I see a problem with him possibly losing both. He tells the Thursday guy, “Okay, look. Think it over. Get back to me Thursday afternoon before close of business and we'll go from there,” so he can talk to the Friday guy. Now the Friday guy says, “No,” and then the Thursday gets 24 hours to think about it and decides no. He just lost two.

Bradley: He probably would've lost the Thursday guy anyway at that point though, you know what I mean?

Marco: Yeah, but what I'm saying is if the Thursday guy is ready to close on Thursday, and he's hoping for the Friday, what do they say, a bird in the hand is worth two in the bush?

Hernan: Yeah. I agree with Marco on this case. I would close the deal as soon as possible because that way you're securing a client, even if you're charging a little bit less. That's what I would do personally. If you're really interested in moving ahead with this guys, I would be honest and say, “Hey, I only take one, so if you want to grab it, if you want to grab this deal, you need to do it now, because otherwise I'm talking with some other prospects,” and this is like buying a used car, right? First come, first served. It is what it is. You may like it, you may say to the vendor, “Save it for me,” but the guy that comes with the money is the guy that takes it. It's an opportunity cost.

Marco: Just to give this a little bit more depth and just so people know, Mohammad is new and he's trying to close clients. If money is not an issue, if you can wait them out, then by all means, you go for whoever's going to pay the most money. If you're looking to close clients, grow your business, then go where, if the Thursday thing is sure, there's no sense in letting go of a sure thing for a Friday guy that might or might not happen.

Bradley: Right.

Marco: It just doesn't make sense at this point in your career. Later on, when you take whoever you feel like taking because you like the guy, you get a good rapport, the money's great, whatever it is, that's different. At this point in your career, things, they're a little bit different.

Bradley: Yeah. That was what I was getting at. If you make the proposal on Thursday and you don't push for a decision that moment, if he decides and says that he wants to proceed after you've made the proposal then like I said, that's going to be your call. I agree with both Hernan and Marco that if he accepts your proposal at that point, then you need to make the decision.

In my opinion, Mohammad, especially because, unless you've got some gut feeling about the guy that doesn't sit well with you, in which case all of what we just said, in my opinion, is shoot for the guy on Friday instead. I know to trust my gut, just so you know. I've learned that over the years. I've chased dollars from clients before just, even though I had a funny feeling that they were going to be a pain in the ass to work with but I needed the money, so I would go ahead and proceed with the project anyway, and then it always has bit me in the ass, I've always ended up regretting those … Whenever I've ignored that gut feeling and just chased the money, I've always regretted it. It's always ended up being a pain in the ass and not worth the trouble or the money that came with it.

Again, if it's one of those things, and that's kind of what I was getting from your question because you said, “I feel like the guy on Friday is going to be the better client,” if you've got a funny gut feeling about the dude on Thursday, then you may want to try to push him off a bit. Again, it's all about what do you need in your business at this moment, what's the most important? What's your priority? If your priority is to get revenue on the door and the guy accepts on Thursday, then I'd take the damn proposal, you know what I mean? It's a great question.

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Again, it is a tricky situation that you're going to put yourself in. I like the fact that Marco just mentioned, once you're a little bit more further along with your business, you can be more selective, you can wait it out on these types of things, which is why we've been telling you guys make sure you keep your pipeline full of prospects, that way you can be selective like that. When you're first getting your business off the ground guys, if you need revenue in the door, sometimes you've got to just do it.

Hernan: Yeah. We all went through this, Mohammad. I love your hustle, man, I really do, I respect that, because you're definitely on the right path. We've been all through this, we've had to take shitty clients, not shitty clients, but low paying clients initially until we are in a position that you can afford to wait a little bit. The gut feeling thing, oh, man, that's something that I don't pay a lot of attention to, and I just had a client that cost me around 15 grand because I didn't pay attention to that gut feeling that the guy was going to be a pain in the ass. Pay attention to that too.

Bradley: Every time I've ignored that gut feeling, man, it's always cost me time and money and just provided a lot of headache. By the way, guys, just so you know, Mohammad you're in the Mastermind so you're going to see it anyways, but I started really prospecting again for a contractor media or contractor agency this week, and I've got a whole bunch of new kinds of prospecting campaigns that I'm developing this week and we start really hard next week, and you guys in the Mastermind are going to get to witness every bit of it. I'm going to be testing multiple prospecting methods, both the mass emailing which I have been doing for the last couple of months, our sales process sucked though, and also video lead gen system, so more the targeted prospecting approach, I'm going to be doing several tests of those over the next couple of weeks too.

I've got various campaigns that I've planned out this week and I'm actually setting everything up, the infrastructure for that now. We're going to be hitting it hard next week so you guys in the Mastermind will get to see all of that. Those of you that aren't in the Mastermind now would be a really good time to join.

What Is The Appropriate Way In Answering A Client That Asks About Your Goals Even If It's Mentioned In The Video?

Number two, “When I phoned someone who opened my email but never clicked, I tell them to watch it. They say yes, but they also ask what my goal is. I say I want them to watch the video, but they know I want more than that. What's the best way to answer this?” Tell them that you've got some things that you found about, I'm not sure what it is that you're selling exactly Mohammad, but what I would just do is tell them that you've pointed some things out, you're providing some suggestions on how to improve their digital presence or whatever, their presence online or their branding or whatever it is that you're selling.

I would just say, “Look, it's too hard to explain over the phone. I would rather you just watch the video. I took the time to record a video for you, it's short, it's under 10 minutes, but it will explain and will show you with visual aids what I'm talking about and how you can improve your marketing. That's what I want you to do. All I'm asking you to do is watch the video about your marketing or about your digital presence, and then if it's worth a conversation, if you feel like discussing it a little bit more, then contact me back after you've had a chance to watch it.”

You're not being pushy at all. You're being vague enough to tell them to go watch the video because you can't really explain it over the phone without visual aids anyways, that's a true statement, right? Again, it's about being honest and sort of just say, “Look, I made some suggestions and some things that I pointed out that can help your digital presence right now. I took the time to record this video,” give them a guilt trip, you know? “I took the time to record this video for you. I'm not asking you for any money. I'm just asking you to check out the video and reply to me if you'd like to have a conversation about it.”

That's how I handle that kind of stuff. Again, I'm curious what the other guys do.

Hernan: Yeah. I totally agree with being honest. You're actually providing value, because you're actually taking the time of going through their website, their SEO if they have reputation, whatever you're doing, you're actually providing a lot of value for free. It's basically saying, “Hey, I just recorded this free video telling you what I would do in your case to get more clients.” Frame it like that, be completely honest and chill like Bradley was saying, just super chill, nothing to sell at that point, because the reality is that you're not selling. You're leading with value, you know?

Bradley: That's right. You're building rapport. That's the whole point. It's important to explain that, because in the video lead gen system, Mohammad, I state very clearly that you should be providing value in that outreach video. That's the point of the video, because you're setting yourself apart, and I know you do, Mohammad, this is for everybody else's benefit. What I'm saying is, those types of targeted emails, video emails are supposed to separate you from all the shit that they get on a regular basis in their inbox, right, all the crappy marketing solicitation messages that they get from contractors in India and things like that, you know what I mean? No offense to anybody in India, but you guys get what I'm saying. This is what separates you from all the other spam solicitation, is the fact that you've taken the time to analyze their property and provide them real value, even if it's just something small and get them thinking. That's what the whole video lead gen system is about, is about building a rapport, and that's what this does.

By the way, one other thing I just mentioned, all this prospecting stuff that I'm going to be doing, everything that I'm going to be doing over the next few weeks that has to do with the video emails, and I got this really awesome video email app right now that I just got access to on Friday last week that I can't talk about what it is just yet, but it is freaking fabulous. I'm blown away by how cool this app is. That's why I started setting up all these campaigns this week for doing the video email system instead of just the mass email stuff, because this video email system is incredibly powerful.

Anyways, I'm going to be testing all that stuff, and my data and my results are going to also be added to the video lead gen system training. The Mastermind members will get it and the video lead gen system members will get that as well, so if you can't join the Mastermind, you might want to pick up the video lead gen system, those of you that are prospecting, because all of this stuff is going to be shared in there in the upcoming weeks. I really expect to have some good results from this. This new app is going to make it awesome. It's not just the tool though, guys, you've got to have a good approach, and that's why I'm going to be trying several different approaches this week or over the next couple of weeks excuse me so that we can find one that really works or find a couple of them and start tweaking them. Again, another good reason. By the way, if you join the Mastermind, you get video lead gen system included for free, so there you go.

How Would You Go About Ranking Different Properties Under One Management Domain?

Wayne says, “Hi, guys. I have a prospect that manages various hotel restaurants and bars throughout a major city. All of their properties under management are listed on their website and in various blog posts. How would you go about ranking different properties under one management domain?”

I'm not sure what you mean by that. I'm sorry, Wayne, I'm not really fully understanding. Even if you had, like a property management group, I can't imagine each one of the separate hotel, restaurants and bars not having their own separate website, and that may be the case, it seems odd to me, but if that's the case, then they should at least have their own unique landing pages on the management domain. They should each have their own dedicated page on the domain, in which case that would be their company page or their landing page. In that case, you can just promote that is if it were a standalone site or page. Again, without-

Adam: You might want to dig a little deeper too, Wayne, and see if they do have their own, even if it's a one page type of site, maybe they haven't shared it with you. I might do a little digging on this.

Bradley: Yeah. Again, usually, they should still, I'm sure there's circumstances that I haven't seen and this may be one of them, but typically even if they're on property management or whatever website, then they should probably have their own landing page or dedicated page for each one of those bars and restaurants or whatever. I would suspect that they would. Then you could just use that as the money site URL for each one of those businesses.

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For example, if you were going to be building citations, you could actually use that URL, that specific URL to that landing page for that business as the money site URL with its phone number and the address and all that. That should all be unique. Think about it. Guys, you can have multiple locations, physical locations all on one domain. For example, we talk about using subdomains all the time, I always like to name the subdomain after the city and doing it that way if I'm creating a multi-location business.

However, you can do it with landing pages, so it can be an inner page, it would just be a dedicated page for each location, and in your Google My Business dashboard when you add your URL for that location, you make sure you copy that specific location page URL. It wouldn't be the root domain, it would be that inner page is the actual money site URL for that location. That's perfectly fine. Google accepts that. There's no problem with that. That's one way that you could do it.

If they don't have their own dedicated websites and they don't have their own dedicated pages on the management domain, I would approach the management company and ask that that gets done, in other words that they each get their own dedicated page so that you can use it as I just mentioned. That's kind of an interesting question. If you could clarify that a little bit further, we might be able to help a little bit more.

Which is Better: Redirecting An Aged Expired Domain With Decent Metrics To The Brand New Domain Or The Other Way Around?

Gordon says, “Hey, guys. I have three quick unrelated questions. I need your help.” Okay. “Is it better to use an expired aged domain with decent metrics for a local lead gen site to get its built in SEO juice or to use a brand new geographical or business niche targeted domain with the aged expired domain 301 redirected to the new domain?”

That's your call, Gordon. Personally, I would prefer to use a new domain and do a 301 redirect, only if it was topically relevant though would I even bother with that anymore. I don't buy domains anymore guys to redirect for metric purposes, I just don't do it anymore. It has to be about relevancy. If it's not relevant, I just don't do it, period, end of story. I know there's other people out there that will argue that with me, that's fine, do what you do. I'm going to do what I do, and what I do is always about relevancy, because that is the way the algorithm has shifted, and it's going to continue to shift in that direction, guys. It's not about metrics, it's about relevancy. Authority, relevancy and trust, right? ART, that's what Marco always says and that's honest to god truth. Again, you can still manipulate metrics and achieve some results, but it's becoming less and less effective, and it will continue to become less effective.

To answer your question, Gordon, I prefer setting up and branding new, starting from scratch. If you want to manipulate metrics a bit and you can find a good topically related or relevant site, expired domain, preferably within the same region location, geographic region, then absolutely, just 301 redirect it. If it's not topically relevant or geographically relevant or preferably both, then you can always redirect that domain through a buffer site, that's still valid too, guys. A buffer site can even be something as simple as an HTML one page site hosted on Amazon S3 bucket.

In fact, I don't remember if it was, where did I do the ad ID training? Was that Mastermind or was that in Syndication Academy? I think that was Mastermind wasn't it? I can't remember. I think that was the Mastermind newsletter. Anyways, ad ID pages-

Marco: You gave that away in Syndication Academy. I'm still mad about that.

Bradley: I don't think that was Syndication, that was-

Marco: The ad ID and the loop the loop and all that stuff.

Bradley: No, ad ID was Mastermind, it was newsletter, because the Syndication Academy thing was the Pearl Trees thing.

Marco: Yeah, with the subwoofer, ad ID and all that, it was all included.

Bradley: Okay. As far as that, you could use something like that, like do a 301 redirect to an Amazon page or something, and an ad ID page would be a really good place to do that where you could redirect the 301 domain to something like that, okay?

Is It More Effective To Reconstruct The Original Pages Of Content From The Aged Domain To A Local Lead Gen Site?

Number two, “If I'm using an expired aged domain for local lead gen site, is it more effective to reconstruct the original pages of the content from the aged domain, and then add the new geo and niche targeted pages you want to rank for, or just use the domain with the new pages only?”

Well, I mean, there's benefit to recreating those old pages. Well, you could some analysis to determine that. For example, if you did an analysis on the domain, the aged domain, and there were pages that had particularly high amount or good quality links pointing to it, then it'd be beneficial to either recreate those pages, or just redirect that URL, which is what you could do. I typically don't rebuild those pages guys, unless I'm building what we used to call PBNs, but when I was rebuilding aged domains with the content that I could pull back from the Wayback Machine, I would rebuild those specifically just to point links to whatever my target pages were, or target sites were. Does that make sense?

If I'm rebuilding on an aged domain for a money site, I would not rebuild the old pages. I would redirect the URLs from those old pages to the pages that I wanted on the new site, but I would not rebuild those old pages. If you did rebuild the old pages, I would set them to no index, no index follow, and then you could still place a link from within those old pages to where you wanted, or set a canonical tag, that's something else you would do, but I would set those pages to no index if you're going to rebuild those.

That's your call, Gordon. You could just get away with redirects at that point. If there were pages on that aged domain that were ranking really well and all that, then there's some benefit to recreate those, but I would still probably set them to no index, because it really wouldn't make sense under the new brand, right? By the way guys, SEO juice passes through no index pages, just so you know.


Will The DA And TF Of An Aged Expired Domain Increase If A Better Aged Expired Domain Is Permanently Redirected To It?

Number three, “If I buy an aged expired domain with decently high DA and trust flow numbers to use for a local lead gen site,” here's more metric stuff, “and I buy another similar expired aged domain a little bit older, or use it for permanent 301 direct to the first domain, will the first domain increase its DA?”

Yeah, but again, you can play with those metrics man, but it's not that, your time and money is better spent on other things in my opinion guys. We stopped the whole DA trust flow manipulation stuff well over a year ago, if not closer to two years ago. Yeah, you can manipulate metrics by manipulating stuff like that. Trust flow, a little bit more tougher, a little bit harder to manipulate than domain authority. Domain authority is easy to manipulate, that's super simple. Setup a subdomain and spam the shit out of it with GSA, you can pump DA that way. There's a ton of things you can do to pump DA, but it's not that powerful, it's not that beneficial to do so anymore. It was four years ago, four and five years ago, that's what we used to do, and it worked like crazy. Not so much anymore, okay? Good questions though.

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What's The Best Way To Build Out Content Silos For Realtors?

Perform, Peter from Poland, perform, huh? “In building a content silo for realtors, I see many agents have a blog and then separate pages for communities with MLS/IDX feed, okay. When I run SEM Rush, they are not ranking for any real estate related organic keywords, just ranking for the blog keywords which have nothing to do with real estate. What's the best way to build out these content silos? Their visual sitemap is a clusterf … ”

Okay. I don't know, because I don't do anything with realtor stuff. I just found them to be a headache to work with. I just stopped working with realtors several years ago. I really couldn't give you a strong answer on that. I know we have some people in our Mastermind that deal exclusively with the real estate industry, they could probably help you with that Peter, but that's not going to help you here. I apologize for that. Anybody have an answer for him?

Hernan: I'm trying to think. The reality is I would treat it as a regular, I guess a regular website, right? He's saying that just ranking for the blog keywords which have nothing to do with real estate. I would start over there actually. I had one client that had that exact same problem, he was ranking for all of the wrong keywords, so I would start over there trying to push more content for related keywords, [inaudible 00:38:23] keywords with content and probably syndication, because that would be the main point. I'm wondering what they are ranking for if not for real estate. You need to work on the topic of the website a little bit, because the topic is definitely not there. Does that make sense?

Adam: Yeah. I totally agree with Hernan. Again, the caveat that I haven't worked in this niche, I'm not sure, but I would just look at the content. You say they're ranking for the wrong stuff, but what is the content? Should they be ranking or not? Go that way, and then like Hernan said, they need content either update or create new content that's going to target the actual keywords.

Bradley: I know there's some things you can do to build relevancy if you're going to use a complex silo structure, but it can be, again as the title implies, it can become incredibly complex to do so. For example, and I know, I think it was Mohammad in the Mastermind was asking a question similar to that about using for example a particular area, maybe a town that has some big housing developments that are well known, they're almost like their own municipality. They're not, they don't have their own government, but they're just big neighborhoods, right? In there, you could literally set up a silo for the country, and then set up a sub category, child page plus sub category as like, that area, right, that housing development.

Then from there, you could have in your posts like, doing articles or blog posts about the various builders and the amenities and things like that. In your case, since you've got MLS or IDX feed in there which will pull in listings, I don't know how good you can get with filtering what it pulls in, that way you could literally have only houses within that specific development in that particular silo if that makes sense. You could add sub categories for each one of those types of neighborhoods within that county.

Now, again, that can become very complex. That can be a lot of content, a lot of pages guys, a lot of categories and subcategories, well, not necessarily a lot of categories, but a lot of subcategories. There's a lot of width to a silo there. You guys understand width and depth when it comes to silos, right? You can add a lot of width to a silo this way, but it would actually, it's logical, right, it would start to build up the overall presence into that county for example or city, you could even do it at city level.

My point is, there's stuff that you could do there, but again, I don't know since I don't mess with the MLS anymore, I don't know how good you could get about filtering to where it's only adding data specific to certain neighborhoods and that kind of stuff.

What I like about that possibility at least is the fact that that's dynamically created content, so your pages get updated regularly with new listings. Again, if there's a way that you could structure silos very segregated or compartmentalized like that, then there are some pretty ninja things you could do, but again, the site could become rather complex that way. That becomes a real pain in the ass to build those kind of sites out, guys. That's why I always recommend sticking with the simple silo structure as much as possible.

Again, you end up spending a lot of time trying to map out these sites and trying to figure out how to … A lot of crazy things happen when you use the complex silo structure as far as like, especially if you're trying to use physical silo which shows it in the permalink. If you're going to be doing complex silo structure with something like that, I recommend sticking with the virtual silo where you're just using the post name permalink structure, because you end up getting some real funky stuff going on with the URLs when you do that. Anyways, good question though.

Can You Outline Minimum Effective Wordpress Site Setup With Rss For IFTTT?

Calhoun Marketing Group, what's up buddy, he says, “Good afternoon, I will be,” yeah, it's Murray. Every time I see your name, dude, I have trouble remembering, but he's rejoining the Mastermind tomorrow, that's awesome. Very good. This is today actually he should've rejoined. He emailed me about it.

Nigel, what's up buddy? He's here every week now too. “Super helpful Q&A,” thank you, “Can you outline minimum effective WordPress site setup with RSS for IFTTT?” “Can you outline minimum effective WordPress site setup with RSS FOR IFTTT?”

Yeah. Install WordPress, delete the hello world post, add a valid real post, add RSS feed to IFTTT, publish more posts. It's that simple. I don't know what else to say, Nigel, I'm not trying to be an asshole, I just don't know what else to say about that.

Marco: No, everything else is in Syndication Academy.

Bradley: Yeah. Yeah.

“Can you recommend a Fiverr gig type or is it just easy enough for a quick do it yourself?”

I'm not sure what you mean for that. There are some RSS submission gigs in Fiverr that work really well that you can go just do RSS submit, I don't know if that's what you're asking Nigel, but that's how I'm interpreting it. You can go to Fiverr and type in, “RSS submission,” and you'll see a bunch of providers. Just find somebody that typically has something like submit to 70 RSS data directories and aggregators. All those people are doing is using a tool like RSS Submit 5, which is great, let them do that. That's a pain in the ass tool to use. It's semi automated, but you still have to do the captchas and stuff. It's a real pain in the ass, I don't recommend doing it. Just hire it on Fiverr.

I've got a VA that does it for me, in fact, he hasn't done it for me in like a year and a half, but I just contacted him this week to start doing it again and he's going to do it for a project I'm working on with somebody else. That's something you can do on your own, but I highly recommend that you just pay somebody five bucks to do it over on Fiverr because it's stupid. It takes like a good 30 minutes to sit there and figure out captchas. I don't know that that's what you're asking but you can try it anyways.

Is Using Google Site With IFTTT A Viable Approach For Syndication?

“Is Google site with IFTTT a viable approach for syndication?”

I don't think so. There's no RSSS feed is there?

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Marco: Yeah. We do actually produce an RSS feed that goes through FeedBurner, but that's the whole process. It's created by the script.

Bradley: Oh, okay. But I'm saying a native Google site does not have an RSS feed does it?

Marco: Yes, it actually does.

Bradley: Oh, does it? Okay, cool.

Marco: The announcement pages will give you an RSS feed.

Bradley: Okay. Cool. Well, there you go, Nigel. I didn't know that.

“Money site or use it as a canonical.” You can't use a Google site as a canonical unless you map your own domain to the Google site, in which case the Google site will still remain indexed and it will still resolve to the Google site, you can go to your custom domain and it will show in your address bar when you go the Google site, or it will still show your domain, but you can also visit the Google site URL which will show, and if you do a view page source, you'll see the canonical tag which points to your domain if that makes sense. Okay? Other than that, the only way you can do a canonical from a Google site is if you map a domain, so it's custom domain mapping.

It's kind of funky setting that up too, guys. I don't know, it's weird. I always struggle doing that when I do it. The project I was just talking about with somebody else that I'm working on that we're going to be reinstating the advanced RSS submission stuff, he had a hell of a time getting the domain mapped over from a Google site. Anyways, it's not just me, apparently it's just a pain in the ass, so just keep that in mind. There are help files online that will show you how to do it, but it's just weird. Good luck with that.

I think you're right, Marco, the ad ID stuff I did talk about in Syndication Academy.

If A Previous Link Building Project Syndicated Out Old Schema With A Different @id Url, Will The New One With The Subdomain @id Url Create More Problems That Can Outweigh The Benefits?

“Bradley, on a webinar promoting SerpSpace with Chris, you guys mentioned using the ad ID and schema to point to a subdomain of a local biz site to the permanent home of the schema and other entity validating elements. I'm testing that out now, but I have a question. If previous link building project syndicated out schema with a different ad ID URL, will the new with the subdomain ad ID URL create more problems that can outweigh the benefits?”

It shouldn't, Jay. First of all, are you able to go in and edit or setup a redirect from the old URL that you had as the ad ID to the new one? If you can do that, that would be the easiest fix. If you cannot do that, then the only other option that I know of would be to go manually edit. If you say that it's been syndicated out, then chances are that's going to be not possible, it's not a viable option. I wouldn't worry about it too much.

What I think is the most important, and again, I don't have any data to validate this, this is just my assumption, this is speculation. The most important places for the ad ID is on the money site itself, right? The schema on the money site itself, which points over to the ad ID to validate the entity. That's where it's the most important, again, in my opinion, I haven't tested that, but that's because that's, the bot comes and reads that page, the money site and it sees the ad ID and it references that URI to validate the data that it sees on the money site. Does that make sense? All those other pages, it might be pointing to an ad ID, but those aren't the actual entity properties, they're just ancillary or third-party inbound links, that type of stuff, if you're talking about syndicating, that's all I can assume.

Again, if you can setup a redirect, that's great, to point the old to the new ad ID. If you can't do that or that's not possible, then I would just make sure that on the entity properties itself that it's been manually edited to the correct ad ID. Marco, do you have any comments on that? That's not something I've tested, so I don't know.

Marco: No, no. I haven't tested, but I don't see why he should have any issues.

Bradley: Yeah. Okay.

Marco: Sorry, because all he's going to change is the ad ID URL that's already on the website, right?

Bradley: Right.

Marco: It's going to point somewhere else where everything lives, so I think that's perfectly fine.

Bradley: Yeah. That's what I think.

Does RYS Method Work For Realtors And Their Listings?

Patrick says, “Does RYS method work for realtors and in listings?”

As far as I know it works for everything. Comments?

Marco: Yeah. What I found with realtors is that there's usually an entity issue, because they share office space with other entities. We tried it in Toronto and it was very, well, the competition in Toronto is ridiculous anyway. I tried it in another realtor and entity, I mean the entity was a complete mess because the office was actually shared by three entities, so which one is the entity for that address?

Now, if the entity is clear for whatever realtors it is that you're working for, meaning that they have a verified GMB and they're the sole company at that address, they don't share office space with other people who claim the address and the phone number, any two of the three points of the NAP, which will cause massive issues if that's the case.

If that's not the case and you do the GMB training correctly and you develop the entity the way that you're supposed to according to the RYS black book and some other stuff that I've been testing that I will be releasing, as a matter of fact, I'm waiting for one guy to let me know if we're going to work on a real estate project so that I can test it on real estate, because it's working in everything else, so I don't see why cleaning up the entity and working from the entity won't work for a realtor also.

The only thing that I've seen with realtors and with a few others, as a matter of fact, is that entity issues, when you're ambiguous with your entity, Google doesn't know who's who at the address and then you've got a problem.

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Bradley: Yeah. Patrick, just keep in mind, the RYS method, yes it will work for realtors other than the stuff that Marco just mentioned, but keep in mind part of the reason I also besides realtors I just found to be incredibly difficult to work with, you're dealing with very high authority websites in the real estate industry that are incredibly aged, like, Long & Foster and Century 21 and RE/MAX and Zillow and Redfin and all these different types of real estate type websites, for SEO, it's a difficult industry to get into.

There's just so much massive authority accumulated on those sites, it's hard to break into the top 10, man. There's a couple things that, again, one, I found realtors incredibly painful to work with, and then number two, it's a difficult industry to be doing SEO in. I found other traffic methods are probably better than just SEO. That's a long term approach, but if you've got to get results right away, I find paid traffic to be a hell of a lot more effective than SEO. Okay.

Any Recommendation Where To Purchasing Aged Youtube Account For Poking Keywords With Live Rank Sniper?

Jonathan says, “Any recommendations where to purchase aged YouTube accounts for poking keywords?”

Yeah, I'm going to point this out. This is a provider that we've used and he just messaged me in Skype the other day to tell me he's got more accounts available and everything guys. Keep in mind, this is one of the providers that I do endorse or recommend. I don't get any affiliate commission off of this, guys. His name is Anowar, he's a good guy. I know that some of our members that do a lot of high volume stuff where they need hundreds of accounts, then a lot of times issues can arise with creating that many.

Now, I don't typically do a ton of volume stuff, so usually I buy like 100 YouTube accounts at a time, and then I end up only using about 40 or 50 of them anyways. I've never really experienced any problems, I'm not going to say never, I rarely experience problems with the accounts. However, like I said, some of the high volume users have had issues, so just keep that in mind, but I'm going to drop this link on the page guys. You can reach out to him and see what he has.

We also have another provider. If you'd like, I'll … As a matter of fact, I'm going to do it just to be fair. I'm going to put his on there as well, this guy. This guy, I can't remember his name off the top of my head, but he goes by MechoBiz and he's got some good accounts too. I'm going to put both of these here guys and reach out to them and chat with them via Skype or whatever and find out which one's a better fit for you and buy them from there if you'd like. Again, I endorse them, but I'm not associated with them. Does that make sense?

Do You Need To Create Separate IFTTT Networks And RYS Stack For Each Lead Gen Website?

D Kard says, “Hey, guys, I'm thinking about creating three lead gen sites which will be targeting three different niches. They will be built on subdomains. Do I need to create separate IFTTT network and RYS?”

Yes, if they're three different niches, yes. You're going to need to keep all that separate. It wouldn't make sense to co-mingle content from one niche to another on the same site, unless it was a very broad blog and everything was siloed really properly, and again, that's just too much of a headache, I would not recommend that. Separate that stuff. You build theme relevancy a lot quicker that way.

Should You Create Product First And Then Start Creating Youtube Content, Or Get The Ball Rolling With Youtube Content As You Work On Your Product?

Ryan, “I know you guys discuss SEO mostly, but I have a marketing question. I am creating a video marketing course and membership site where YouTube will be a number one place I will have content. Should I create my products first and then start creating YouTube content, or get the ball rolling with YouTube content as I work on my products? Thanks.”

That's a chicken or the egg scenario. I don't think it really matters. I really don't think that matters at all. In fact, personally my own methodology, my own process for this kind of stuff is to get the product stuff in place first and then create the videos. The video stuff requires a lot of time in editing. I still do a lot of editing myself, Hernan does too, we were just complaining about that the other day. The problem is if you do your videos while you're working on product development, if something changes in the products, you have to go back and redo the videos. I like to have the product stuff done first before I commit to recording and editing videos. That's my opinion. Anybody else have anything different?

Hernan: No, I do the exact same thing. I'm actually trying to pivot out from editing myself, just because of the fact that I'm kind of training a VA to get all of the editing done, so wherever I fuck up with the umms and the ehs and the whatevers, or I just clap when they need to cut and paste, so that's a little bit more effective. The process is the same.

Bradley: Right. There you go. All right, we're almost out of time. We'll try to get through just a couple more guys. I'm sorry, we had a lot of questions today. Wow, that's crazy, a lot of questions today.

How Would You Structure An Agency Site With 2 Locations?

Armand is up. “How would you structure an agency site with two locations? Would you create a general service page, for example agency/SEO then on that page have a locations link from that? Agency.com/SEO-City1, Agency.com/SEO-City2.”

Yeah, you could do that, Armand. In fact, we did a Hump Day Hangout very recently with Jeffrey Smith and Tony Camaro. Was that last week guys or was it two weeks ago?

Adam: I think that was two or maybe three now.

Marco: Yeah, a couple, three weeks ago.

Bradley: Okay. If one of you guys don't mind jumping in the YouTube channel, grab the full replay of that, just the URL for that and drop on the page and tag Armand on it. Armand, we had a webinar, a Hump Day Hangout with Jeffrey Smith and Tony Camaro, Jeffrey Smith of SEO Bootcamp. Fantastic on-page course, the best I've ever seen, especially if you're an agency, man, if you don't have SEO Bootcamp, get it. If you're an agency, this is incredibly valuable information for you. As an SEO agency guy, you should know this stuff. I highly recommend you pick it up, man. It is hands down the best on-page course.

That said, we talked very specifically about just what you're asking on that webinar, the Hump Day Hangouts webinar. We talked about how to structure silos now, the better more effective way that's not so spammy as duplicating pages on your site for every city, and it works, it works really well. It's a way to setup, you setup two different types of silos. You set up your service or product silos, product or service silos, and then you setup your location silos.

It's actually crosslinking between silos, which you typically don't do between themes, like keyword themes you don't want to crosslink between silos, but this is different, because this is a location silo that crosslinks to a product or service silo. It's a little bit different, and Google will make the associations between those pages. Again, we covered that on the Hump Day Hangouts webinar on a conceptual level. If you want the actual nitty-gritty, you need to get into that course, SEO Bootcamp, which will show you how to do that kind of stuff, okay?

Can We Have More Than On Google Analytics Account Monitoring A Given Website?

Last one. Walt, I can't pass you up, Walt, just because you're in the Mastermind and you send me emails a lot. “Can we have more than one Google Analytics account monitoring a given website? In other words, can we put the verification HTML code from two Google accounts in the header or track analytics? I just had a crazy thought and was wondering.”

You know, I think you can, but I don't know if it skews data. Does anybody have an answer for that, a definitive answer?

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Marco: I've never tried it.

Bradley: I've never tried it either.

Marco: It's worth a try.

Bradley: Yeah, I think you can, but I'm afraid that it would skew data. That would be an interesting test, Walt. You could try it and see. I mean, you could literally put two separate analytics accounts, the universal analytics code or if you're using tag manager the UAID or whatever, go to the real-time stats tab in both accounts and go visit it. Send traffic through a proxy or something so you can see the IP and see if it's tracking real-time results for both. I don't know if it will or not. That's how I would test it.

Fabian, sorry, buddy, we ran out of time, man. I'd love to answer your question, but we're going to have to answer it later. Looks like we got to most of them.

Adam: Armand, if you're watching, the link is on the page so check that out. We'll put the link to SEO Bootcamp on the page too, so definitely check that out.

Bradley: Yeah. Awesome guys. All right, thanks for everybody being here, we'll see, anybody that's Local PR Pro members or purchasers, we're going to have the webinar tomorrow, so make sure you're there. It'll be a good one. Bring your questions. We'll see y'all tomorrow. Thanks guys.

Adam: Sounds good.

Marco: Bye everyone.

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