Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 182

By April

Click on the video above to watch Episode 182 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.




Bradley: Hey everybody! This is Bradley Benner with Semantic Mastery. This is Hump Day Hangouts Episode … What is this? 182, I believe. Yep. It is May 2nd, 2018, What's up, everybody? I've got Marco on with me today. We're kind of a scare screw today. It's just me and Marco. What's up, buddy?

Marco: What's up, dude? I feel kind of lonely, man.

Bradley: Yeah.

Marco: Let's do it.

Bradley: Yeah, let's do it, so I wouldn't be alone. All right. Cool. Yeah. We've got just a few announcements. Do you have those handy, Marco, I didn't get a chance to open them up, from Adam?

Marco: Yes, I actually do. We actually wanna remind everyone about Battle Plan v2.0, it just came out. We've been getting a lot of questions whether v1 is different from v2.0. It actually is. It wouldn't be 2.0 if it weren't a better version of the original. The original still works, just like our other stuff, it's just that the new stuff always works mo better. Right? That's why … Guys, if you purchased it before, we're giving you an awesome discount on the new Battle Plan. Well, you'll get an awesome discount, anyway.

Bradley: That's right.

Marco: But people who already haven't get an even, well, let's do it again, a mo better discount.

Bradley: They do? I didn't know we did that. I thought it was just a flat fee, flat $7 for $7.99.

Marco: Is it for everyone?

Bradley: I think it is. We just made it a flat. We reduced the price from the original, guys, just to make it more accessible.

Marco: There you go.

Bradley: I know it's the same price for everybody because we had some people call or sending PM me, private message me saying, “Hey, since I bought the first, do I get a discount?” It's $7, man. What kind of a discount do you want?

Marco: Yeah. Seven ninety-nine, eight bucks. However you wanna look at it, it's nothing, WS of the day. How many times did you pay for one and this one actually worked.

Bradley: Yeah.

Marco: The information is there. It's in a manner where you can just follow step-by-step and apply the things that we apply, take on your niches the way that we do it. Systematically. It's not as if we just do things helter skelter and we don't know what we're doing. No, we don't do that. The way that we do it is systematic. We've been at this with Syndication Academy IFTTT for what, five years now, basically?

Bradley: Well, I've been doing it since 2011 or 12, I think, is when I discovered it. But I think we launched it as a product, I think, in 2013 or 14. So, yeah, it's been at least four years. At least four years.

Marco: Going on five.

Bradley: Yeah.

Marco: There you go. Everything is there. Imagine that. What in SEO do you know that still works in 2000 years back or seven that Bradley's been using? I mean, it's a no-brainer.

Then, we also have the RYSR Done-For-You users guide and we're offering a 30% coupon code. Maybe I'll give you the link in the chat or I'll just post it in the…

Bradley: The coupon code is just for if you buy Done-For-You stacks, right?

Marco: I believe it's for Done-For-You stacks and link building.

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Bradley: And what?

Marco: Link building.

Bradley: Link building, okay. Cool. Guys, just to be clear, the RYSR Done-For-You users guide is free. We're gonna drop the link on the page. If it hasn't already been dropped off, I'll do it. So you guys can go download it. So, the coupon is not to purchase that, just go download the users guide. If you decide that you want to go purchase the Done-For-You drive stack or maybe link building, too, I wasn't aware that that was part of it, but that's awesome, there will be a coupon that's available for that. That's obviously if you're gonna buy it from Serpspace.com. Okay?

Marco: There you go. That's pretty much … Oh, no. We have one more because we decided when it is that we're going to release the Local GMB Pro.

Bradley: That's right. Yeah.

Marco: Sorry, but not everyone is going to get in. I mean, that's just the way it is. We're going to do an early bird special. We'll be setting up the registration page and everything and that will be the only time when the registration, it should be early bird special, that discounted price will be offered.

Bradley: Yeah. It's basically [crosstalk 00:05:03]. Let me explain a little bit further what that is, guys. We did this for the first time with video lead gen system, which we did a pre-sale offer basically, which I believe is still up, believe it or not. I've mentioned it before, we're gonna relaunch video lead gen system with a bunch of new content added to it in June. That's next month and it'll be a $500 product. Anyways, if you guys are interested in that, it's still at $200 pre-launch price now.

Anyways that said, the GMB Pro, Local GMB Pro, guys, we're only gonna do a pre-sale webinar. So you'll get one offer … and guys, this is blanket-wide for everybody except for Mastermind members. Okay? Except for our Semantic Mastery Mastermind members. We are going to only have a discounted price on the pre-launch webinar. That's it.

I mean, there's no graduated pricing schedule on this one, there's no coupons, no discounts. It's when we launched it, it's at what price we're gonna sell it at, and that's it. There's no scarcity issues, none of that. It's just an evergreen product at that price when we launched it.

There's going to be one opportunity, unless you're a Mastermind member, there's only gonna be one opportunity to get it at a discounted price. It'll be a sizable discount too. I would highly recommend that you make it to the webinar. It's gonna be a live webinar, we're gonna talk about it in when, two weeks. We're doing that on the Monday.

Marco: On the 14th.

Bradley: Yeah.

Marco: That will be the only time when we're doing that webinar. Guys, if you miss it, please don't reach out, it's not happening. One time. Please remember, it's been recorded. Right now that's accessible to you, to anyone who looks at this video, we'll be sharing, we'll be contacting everyone. Please, once the time frame is gone for you to get an early bird, don't reach out to us and say, “I want early bird.” It's not gonna happen.

Bradley: Yeah. Again guys, it's just because the last couple of products we've launched, we've had to deal with an enormous amount of support issues with people complaining about how the pricing structure goes up and all that kind of stuff. You know what? We've been modeling what most internet marketing companies do, product developers do, but to be honest with you, we don't really run our operations like a lot of other companies do.

So because of that, I don't want to deal with those kind of silly support tickets with people that spend 30 minutes drafting several paragraphs telling us how they don't appreciate our pricing structure and how we should run our operation. So we said, “You know what? Let's just eliminate that as a potential problem, as a hang up, and also because it just as a bottle and it chokes up our support and all kinds of stuff.

We said we're gonna do it this way instead. We have our Mastermind discount. Our Mastermind members get significant discounts on all the stuff that we do. So they're gonna still benefit from it and we're gonna have one opportunity. That's the pre-sale webinar to get in for a discounted price and that'll be the only opportunity. Then, when we launched it, it's at its evergreen price. There's no scarcity tactic there at all. It's literally whatever we're gonna sell it at, it's gonna be there when we launch it.

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That way there's no support issues. There shouldn't be any complaining then. Although I know we're gonna get support tickets where people saying, “We don't like the price, you're charging too much.” We're gonna get that too, but that'll be a lot less than having to deal with all the other support issues.

Marco: Yeah. Really, the way that we structured it, it wasn't really scarcity. We just wanted to give people a deal.

Bradley: A better deal.

Marco: They don't appreciate better deal.

Bradley: Apparently, a lot of people don't appreciate better deals. Especially if they miss it and then they complain that they missed it. That's when they really don't appreciate the better deals, when they missed the better deal.

Marco: Right. So, you're getting that one time to get in. You get this one time to get in, you get and that's it.

Bradley: Okay. Well, that's awesome. So, guys just be on the lookout. We're gonna announce next week on Hump Day Hangouts. We'll have the registration page available and again we'll mail it out and all that kind of stuff. We'll give plenty of opportunity for everybody to get registered for the pre-sale webinar that's interested in it. Then again, even if you miss it, it's still gonna be an awesome course, you just have to pay more for it. That's it. So, it's not a big deal. Well, you can join the Mastermind and get it for a significant discount. So, there's always that.

With that said, guys, I want to go ahead and jump into questions, unless you have anything else, Marco?

Marco: No, man. I'm good. I mean, I'm excited. We got all kinds of stuff lined up that's coming and it's just crushing. They don't rank. Why bother ranking when you can make money.

Bradley: Yeah.

Marco: I've got a, just quickly, the prospecting module in the Mastermind, which we've been on for the last several weeks, I haven't added a whole lot of content about it in the Mastermind because I've been trying to work the process out. But I've got it working. It's taken me months, guys. But I've got it working. It's working. It's awesome. I'm really proud of this prospecting funnel thing and I'm driving traffic into it now. I've been working on the cold email campaigns for the last couple days. I'm gonna be sharing all of that going over it thoroughly with the Mastermind members tomorrow for our Mastermind webinar.

In next week, on Monday, I'll start actually rebuilding the prospecting funnel or I'm gonna be documenting the build with the over-the-shoulder training videos and the step-by-step process docs. I'm gonna be rebuilding that and in adding that content while I'm documenting it, adding all that training content into the members area for the Mastermind members.

So, they'll have, literally, the blueprints and step-by-step instructions for how to build them, this automated prospecting funnel for themselves, which is fabulous because it completely develops or nurtures leads to where you don't have to do it. You just send out your cold emails or whatever traffic source you want, it can be PPC, whatever traffic source you want and just get them to engage in the funnel at some point, and then the funnel takes over. Right? The system, it's an automated system that takes over.

It's taken me months and dozens and dozens of hours to get it ready and to get it working. But now it's working and it's pretty exciting. Again, Mastermind members, hopefully you guys are excited about this we're going to cover tomorrow. Those of you that are not in it, now would be a really good time to jump in, if you're doing prospecting for clients or local consulting work and that kind of stuff. It's gonna be really good and we'll go over all of that stuff tomorrow. All right.

I'm gonna go ahead and grab the screen and we're gonna get into questions. We got a lot of them already. Okay. Everybody should be good to go. I didn't check on the video this time, are we good, are we live, at least today?

Bradley: Yes, we are.

How Do You Silo A Website That Offers Tour Packages By Location, Activities And Type?

Marco: Okay. Olga, she says, “Hello guys. Question about silo structure. Our website provides tours in various locations. So, we have the following navigational categories: tours by location, continent, and country; tours by type, group tour, self driving tours, etc; and tours by activities, climbing, trekking, et cetera. We also have a category called Highlights with subcategories such as National Parks and Beaches. URL structure is …” Okay, and I'm looking at that, tour type. “When siloing the website, would it be best to have each location as main silos and within each silo location create further silo types?” Let me see, “When siloing the website, would it be best to have each location as main silos and within each silo location create further silos for tour types activities and highlights? Or should I have a main silos as locations, tour types and tour activities?”

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Okay. That's a great question, Olga. It's a very complex question. I can answer it in a way that without … A lot of people's heads are gonna spin when you're talking about a complex silo structure, which is what you're talking about here. Here's the problem with this type of a silo structure. You're gonna find what you're listing in your URL structures, with the permalink, basically, is you're using category post name.

That's fine. I've always done that. In the past, I've always preferred that method. It's called the physical silo structure, which is when you have your permalink setting as category/post name. The reason why it's a physical silo structure is because you can literally see the hierarchy in the URL, which is what we're looking at here. Okay?

Now what's gonna happen though, especially when you talk about how, if you have like each location is main silos and then within each silo location create further silos for tour types, the problem is, if you have tour types that are duplicates, the same type of tour type but you have them in different location silos, the slug for that tour type is going to have to be modified for each time it's duplicated.

In other words, if you have continent as a location and then tour type and then you have country as a tour type and in … Excuse me, country as a location and then tour type. So, if you have continent and country and then you have your tour type, and the tour type appears in two different silos. Let's put it that way. It's an easier way to explain it. If tour type, that slug appears in two different silos, it would have to have a different slug. Right? WordPress will automatically assign a dash two, and a dash three if it's duplicated another time, and a dash four another time, and so on and so forth. Right?

That's okay. It's not gonna harm anything. But it's gonna look ugly, if you're using the category/post name permalink structure. Because again, and that's why complex silo structures versus simple silo structures, complex silo structures are hard, it becomes difficult to make the silos and the URLs look good because of some oddities, some things that occur when you have a sub-silo or a sub-category that needs to appear in more than one main silo. That's the problem with that. Okay.

If you're going to be using the complex silo structure, then I would recommend that you would switch it to your permalink structure to just a post name permalink structure. That's called a virtual silo. Right? You can still achieve everything, you still stack keyword themes, you still stack your content within a hierarchy of categories, subcategories of posts, pages, parent pages, child pages, and posts. You still build all that the same but it's not reflected in the URL because the URL is just gonna be domain.com/final post or whatever level you're at within the silo. That's gonna show whatever that slug is, and that's it.

Again, I would recommend, because you have a rather complicated silo, it's what we call a complex silo structure, that I would switch it to just a simple permalink structure, which would be the post name, if you're gonna do that.

Now that said, the way that I would recommend, I would use actually the second, I would recommend the second silo type here that you mentioned as a question. Should I have the main silos all locations, tour types and tour activities? That's the way I would do it and the reason why is because that's gonna make everything a lot cleaner as far as building out those hierarchies. It's going to make more sense.

Now, typically, we talk about not wanting to bleed silo themes. If you guys … By the way, Marco, if you don't mind grabbing this simple … You've probably already done it, but the silo tutorials and dropping those on the page.

Bradley: I will.

Marco: Anyways, for everybody else's benefit, that doesn't understand what I'm talking about right now, guys, Marco's gonna drop the simple silo structure tutorial and the complex silo structure tutorial URLs on the Event page and you can go back and watch them in a later time. It'll make a lot more sense to you if you don't understand what we're talking about here.

That said, now typically, guys, when we talk about having silos and we don't want to internally link from one silo to another with a do-follow link because that will bleed the theme of a particular silo. Right? You don't wanna cross-link between silos with do-follow links. You can do it with no-follow links because you're not passing page rank and a keyword theme like link equity. Right? You're not passing it from one to another through a no-follow link. It's just a navigational link for users, not for SEO, not for the bots, if that makes sense.

But we talked about not cross-linking between silos. However, Google understands site structure. It's different now, again because of RankBrain, and the machine learning, and AI, and all of these other things, and Google now understands the structures of sites better. When you have silos set up properly, if you separate location silos from service silos, and I'm using that as an example because, again almost all of my experience with this is dealing with contractor type sites. It used to be a real pain in the ass when I would try to deal with a complex silo structure like this where I would have, like, the contractor would cover, let's say, multiple counties within a state, but they would have the same service categories within each county. Think about how messy that could get with the URL structure, guys.

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Let's say, there's two counties, let's say, Fairfax County and Loudoun County. Those are two counties in Virginia, right? Let's say my top level categories were Fairfax County and Loudoun County as location categories, but if I wanted service services to be nested underneath there, subcategories, and it was the same services across each county that they served, right? Think about that.

Let's say, it was a plumber. Let's say it was drain cleaning and water heater replacement, those were two services that they did. Well, if the top-level categories Fairfax County and in the second or subcategory is the service, which would be, lets say, drain cleaning, but then that drain cleaning also was a service provided in Loudoun County, which obviously it would be, then you would end up having that duplicate slug in two silos, two location silos, which would automatically append the dash two, WordPress would appended a dash two to it.

Again, it becomes really a difficult to reconcile, those issues. So, what I started testing, and this was back in 2014, and subsequently since then we've even had on-page experts like Jeffrey Smith from SEO Bootcamp, who's by far got the best on-page SEO training program I've ever seen and we've touted that for many months now. SEO Bootcamp is by far the best training for how to structure silos and build and do on-page SEO and stack keyword themes and all of that.

Marco: I'm glad …

Bradley: Go ahead.

Marco: I'm glad you mentioned him because I just dropped the link in there. It's by far the best on-page training anywhere.

Bradley: No question. There's no question, guys. I mean, it's just fabulous. He even confirmed that the silo structures that I've been using since about 2014 to kind of fix these issues that I've just brought up is to build separate silos. For example, have a location-based silo that lists all the locations that you service. But then you have a services silo and you actually can cross-link between those silos, guys, with do-follow the links because it makes sense.

Google understands the service-based silos and all the keywords and themes within those silos, which can be multiple categories and subcategories or it could be one category with multiple subcategories. Either way, Google understands that those are service-based themes and it understands location-based themes. So, if you cross-link between the two silos, Google can understand, okay, this is the location information but it's pointing over to the services that this business provides, and vice versa; these are the services of the business provides and it's pointing over to the areas, the service areas, the locations that it services. Right? And so, it works.

I always wondered why it worked. Since around 2014, that's how I started structuring my sites to basically get rid of these complex issues that would occur when I would try to have the same categories across multiple silos. Again, it worked, I just never really understood why. It wasn't until recently within about the last year or so that it really started to make sense to me, especially after talking to Jeffrey Smith about it. Again, it's because the algorithm has gotten so much more advanced, Google's algorithm, that it can understand the separation of content themes. Not necessarily when they're closely related, such as cross-linking from one silo to another base like service type stuff, but from location the service-based stuff. There's such a clear delineation between what those themes are that it's okay to cross-link between them, if that makes sense.

Olga, I know that was a very long answer to your question, but that's because it's a very complex question. There's a couple different ways that you could do it. I would recommend if you're going to stick with this type of a structure, I wouldn't go this way because it's too much. If you were going to continue this route going down this path, then I would just switch your permalink structure to a post name only. That's called a virtual silo structure. Still all your stacking is still done the same, you just don't see it in the URL. Okay? That'll get rid of those ugly URLs, the category issues that are gonna come up when you have multiple subcategories in the same subcategory in multiple categories. You're gonna have some weird slug issues. I don't like that, how ugly it makes the URL.

However, like I said, I would recommend compartmentalizing your site like this, like you just listed here, and then you can actually cross-link between the two when it makes sense and a logical place to do so, so that you can really educate Google's bot on what your site is about. Okay? Hopefully, that makes sense, guys.

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All right. Sherm Stevens, I'll plus one that a couple times. Sherm, if you're watching in a replay or you're live, what's up, buddy? Sherm. I met Sherm many years ago, guys. We chatted on the phone a couple times. I mean, I'm talking years ago, before IFTTT SEO came out, or what we call Syndication Academy now, before that product was ever launched. In fact, Sherm and I were going to launch that product just before I even met my partners at Symantec Mastery, pre-SM, pre- all of that. I was just using syndication. Nobody even knew about it yet because I was just using it for my own business. I was in a small, I don't know, forum, or group or something where I met Sherm and he basically pitched me on turning it into a product.

He's like, “Have you ever thought about that?” and I had never developed a product in my life and I was like no. But I went through and actually created everything, all the training videos, like I had created for my virtual assistants. We almost launched the product together, Sherm and I. Anyways, I haven't seen him. It's a blast from the past. I haven't seen your name in years, Sherm. Literally, it's been probably six or seven years, so it's good to see you here, man. It's funny how times have changed.

How Do You Make Your GMB Appear In The Map Pack For Suburb And In The Major City?

Okay. He says, “This might be a little off-topic from just SEO, but I'm trying to confirm. I have an HVAC client that's ranking well in the 3-pack in his GMB registered cities. He wants to spend some money on Adwords and try to show up in nearby cities Maps Packs. It's my understanding the AdWords uses location extension to get a listing to show up with a Maps Pack, so there's no way to appear in cities where you don't have a GMB listing.”

That may be the case. I know what you're saying, Sherm. You have to have a location extension enabled in AdWords to be able to show up as an ad in the Maps Pack, yes. So, if you've got multiple people advertising, then how does Google determine which one they're gonna place in the Maps Pack? By the way, if you guys haven't seen this yet, it's not across all industries yet, but a lot of local businesses, I'm seeing more and more of it for contractors now too, is you'll see an ad in the first position and the Maps Pack, the 3-packs. So, it'll end up showing four listings, one ad in three organic Maps Pack listings. Right?

If you click to see more results, at the bottom of the Maps Pack and it expands into the full maps page, you'll see as many as two, two ads now at the very top, and then they go to the organic maps results below. How does Google determine which one to put? It's by Quality Score. Whoever's got the highest quality score ends up getting in the, well, and highest quality score plus highest bid. Okay?

But if you've got two identical quality scores and it's gonna be the highest bidder, that's gonna go. But typically, you don't usually have companies, at least in my experience, I haven't seen a lot of other companies that have, especially in tree services where I do a lot of stuff and their quality scores are terrible. So, it's not hard for me to get ranked as the first, the ad in the Maps Pack. Again, it's just because I guess tree service, a lot of those companies, they just don't know how to optimize their campaigns properly.

Anyways, to get back to your question. I don't know if … I trust what you're saying here, Sherm. I've never thought about that. But can you appear, can you get your location extension so that your ad pops in new a Maps Pack, into a city that's not listed as the same city name as where your location is, your verified GMB profile is. I don't know that. I'll take your word for it. I've never tested that. I never even thought about it.

We've had similar questions recently, Sherm, just so you know. In the Mastermind, we're actually going to cover this tomorrow thoroughly. There's a great discussion in our Mastermind community, the Facebook group about how to get GMB listings to show up outside of its primary location area. In other words, how do you get it to show up in adjacent cities or adjacent local search, city searches. You know what I mean? Other city Maps Packs, how do you get it to show up? We're gonna we had really good discussion going on about that and we're going to talk about that tomorrow up, as far as SEO, how to make that happen.

Anyways, to finish the question, “But I've seen listings on his competitors who have a GMB in the major city but are appearing the Maps Pack for a suburb. So it appears it is possible and their ad listing actually shows the major city for the location. Do you have any idea how this might be accomplished?” Okay, good. So you just confirmed what I was thinking about, because I thought I've seen that before as well, and where I've seen other, let's say, it's a suburb, but the major city ad is showing, like a contractor listed in the major city and it shows in the location city that his address is the major city, it's still showing in the suburb Maps Pack.

Again, that typically has to do with quality score and bid value. Right? If you've got the highest quality score and you're the highest bidder, then you can typically outrank in AdWords the ad positioning. Right? So something else you might want to do is maybe set up an ad.

Sherm, I would mention this, set up an ad and then go into your locations when you're setting your geographic targeting and you can do bid adjustments. Right? So, if you're doing bid adjustments, I would go into the location. After you set up your ads, select your target geographic area and then, very specifically, the suburbs or the adjacent cities that you want to rank in. I would go in into the settings after the campaign's been set up, and it's live, it's been approved, and all that. Go into your campaign settings, go down, click the locations button, and then click on the bid adjustments column by each location that's listed that you want to, and then increase your bid. Right? Increase it 20%, 50%, whatever it is that you're willing to do.

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Then also, make sure that you're working on improving your quality score. The number one factor for affecting quality score is click-thru rate. So, keep clicks, and I'm sure you're aware of that, Sherm. So, keep optimizing your ad copy until you get the best click-thru rate. Then also, I would do bid adjustments and bid higher on the cities, the locations that you want to rank the Maps Pack and see if you can outbid, if it's profitable. Do you know what I mean?

Here's what I found guys, a lot of times if you can muscle your way into the top of the AdWords section by doing what I've just mentioned, improving your quality score and also increasing your bidding until you end up taking over number one position, then you can start to, as long as you continue, you keep your click-thru rate up high, which sometimes means continuing to split test ad copy, you can start to reduce your bid on that slowly. Back it down slowly. You don't go in and drop it $2 or $3 dollars all at once. You go in and drop it 10, 15, 20 cents at a time. Do that slowly over time and you can literally start reducing your max bid and still maintain that position.

At some point you'll reach a low threshold where it'll trigger and all of a sudden your ad will drop. But once you find that spot, you can increase your bid again and then slowly back it down to just above that threshold, and a lot of times you'll maintain that number one position. Unless somebody else is really smart at how they optimize their campaigns and they recognize what you're doing. Again, I've found in a lot of the industries I'm in, especially tree services, are just not very sophisticated, it's something that I can game it. Anyways, so another great question, Sherm, and it's good to hear from you, man.

Is It Better To Use Mass Page Builder For Non-Evergreen Affiliate Sites?

Nigel, he is a newer Mastermind member. He's in there asking questions all the time, it's awesome. I know his head is spinning. He says, “New Battle Plan Mastermind membership has its privileges. Thanks, fellas.” You're welcome, Nigel. Thank you. “Missed last week, but gonna try to squeeze in 3 Quick Ones. Please indulge me where you can. Non-evergreen affiliate, is it better to go mass page builder traffic to the landing page, and how, or always go with branded website network and promote all offers from there, and strategy recommendations?”

Okay. Hands down, are you guys pinging me, I just want to make sure I'm not being pinged over here. Okay, currently not. I keep hearing slack. All right. My recommendation, I know Marco will agree with me on this one, guys, is a build a brand. Build a brand and start building up your brand. You can still do mass page builder stuff if you want and run it to like a brand page, like something that's been branded. I wouldn't use an overlayer or something that has your money site page on it. I would do like a sub-domain or something like that.

You're saying non-evergreen affiliate, right? Non-evergreen affiliate means offers that close, which I'm assuming is gonna be like launch jacking and stuff like that. Right? Or offers that are open for a brief period of time and then they close, like most internet marketing products. We don't do that. We keep our stuff evergreen. We do the graduated pricing structures when we launch, but we always leave our products open; we don't close them down. Anyways, so something like that.

The reason a mass page builder I don't think is really ideal for that is because it takes time for those mass pages to start to index and start generating traffic. A couple years ago when we were using those tools, we could get them to index in a couple of weeks, but even then, most of the time, products that are non-evergreen have a very limited launch window. Unless you had ample notice prior to the campaign, like the product actually going live and being launched where you could build all that stuff out and get it all in, try to get as much of it indexed as possible, I wouldn't suggest that as a strategy for non-evergreen stuff.

For evergreen stuff, that's a great strategy because you can afford to wait for those mass pages to start getting indexed and starting to produce traffic. But non evergreen stuff, I recommend you work on your branded website because you start to build authority. It's gonna take time.

One of the best affiliate marketers that I know is Jeff Lenney and I know him, I've met him several times over the last couple years at several events. Jeff Lenney has got a really good affiliate and he's been working on it for years, guys. He's got a very powerful site and a strategy down. He just crushed his affiliate campaigns now because he spent a lot of time working on it and building up his own brand.

That's what I would recommend is building your brand. If you're gonna do just launch Jack's stuff, you can do it with unique domains that are basically spam campaigns and stuff like that. But I recommend that you still start building out a brand so that over time you build authority with that brand and it makes it easier every time there's a new product that you're gonna promote to get traffic to it because of the authority that you've built. Right?

Marco, do you wanna comment on that before we move on?

Marco: No. I think that's really the best way.

Bradley: Okay.

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Marco: You have to build that authority. That way when you pop that page in you got crawlers coming through anyway. It's gonna be that much easier for you to rank it and it gets easier each time you do it. This is, you know, just lather, rinse, repeat the Semantic Mastery way.

Bradley: Yeah. You can use that brand to build a list. Right? So now you've got direct access to potential customers instead of having to wait for them to find you via search or social media. Plus, you potentially could have social media followers, Facebook, Twitter, YouTube. I'm not a Twitter user, but whatever, Facebook, YouTube, stuff like that. Essentially, every time you launch a product under that brand or you promote a product under that brand, they're gonna be notified via Facebook or YouTube or wherever else you're on.

Again, I recommend always building an asset, a long-term asset, guys. Those little sniper sites, that's great. I'm not knocking that strategy. I just prefer building a brand and I know Google prefers brands over sniper sites any day of the week now. Right? That's been going that direction for several years.

What Is The Best Way To Step Away From TLD And How To Use Google for Affiliate Sites?

Number two, “Marco, what's the best way to step away from TLD and use Google for affiliate? Need a strategy recommendation.” G sites, baby. RYS.

Marco: Yeah. Rank Your Shit Academy Reloaded.

Bradley: That's it. RYS Drive stacks and you'd be able to do it. You don't even need domains for that.

Can We Use An SM Case Study In Pitching Arbitrage Services To Client?

Number three, “I need a solid technique to rank a term, any term, enough for client proof like, “Hey Mr./Mrs. Business Owner search this term. That's me? Also, can we get any SM case study info for the use and client pitches for the purpose of arbitrage services? Loving the Mastermind. Thanks for all you do.”

Yeah. Arbitrage stuff, yeah, we've been talking about that, my partners and I, for a couple weeks now, guys. That's something that we're going to develop out a little bit further. It's not gonna happen anytime in the near future, but something maybe later this year we'll be able to do, is have a lot of affiliate or reseller type materials, resources for you guys, to be able to resell services.

We're talking about what we're gonna make available for that kind of stuff. I'll tell you, one thing we're doing is a done-for-you GMB Pro service. That's something that we will absolutely help a lot of you guys promote as a resellers, if you'd like, because it's gonna be hands-down the best things in lead gen since the invention of the internet, in my opinion. That's something that we can … Again, we've got to get those processes out and the done-for-you services developed and all that stuff first, Nigel. We'll keep you posted in the Mastermind. Don't worry about it.

Last, he says … Okay. Nigel, one of the things I recommend when you're prospecting is there's two things you can do. Number one, rank for SEO for your target area if you're doing it by location. Right? If you're targeting multiple business types in a specific location, like the city that you live in, then you can rank your own properties for SEO, your city. Right? That's what I recommend. I mean, I always point potential prospects to go search Virginia SEO, or SEO Virginia, or SEO agency Virginia, or Virginia SEO agency, and you'll see my stuff plastered all over now. Right?

I say that because I like, “Look, I rank other Virginia SEO agencies. That shows that I know what I'm talking about.” Right? So, you can do that. I recommend doing that because then you're actually building your own asset too, instead of just ranking for something as to impress a client. You can say, “Look, if I can rank for city SEO or state SEO, obviously, I'm out ranking all the other SEO companies. I must know what I'm doing.” I mean, that's one way to do it. You could do that.

Also, there's something else you could do, which is to rank for a rather like low-hanging fruit term, which is what I typically do with video SEO for clients when I'm prospecting. If I get somebody that asked me for a proposal, they just asked me, “Hey, would you take a look?” If I get client referral or something like that, and I usually jump on a quick call or do an email, have a conversation via email, and I just asked for a few details. What's your company name, address, phone number, web address, what are you doing currently for marketing? I just asked a few questions and then I always end up with, “Hey, I'm gonna do an audit of your digital presence and I'm going to send you a report with screencast video with me narrating the report, showing you what I found, opportunities that I see, things that could be improved upon.”

That's how I do all of my stuff, guys. It's the video lead gen system. That's how I do all of my pitching and that's how I do my monthly client reporting. Every single month I send my clients about 10-minute video explaining the reports for the month, what's been done, what changes have been made, what improvements in bay, what still needs to be improved, and my clients freakin' love it. That's part of the reason I've got clients that I've had for six years. They're still with me, right?

What I'm saying is, you can still, when talking to a prospect or something. what I like to do is say, “Look, I'm gonna send you a video for analysis. I'm gonna audit your stuff. I'm gonna also narrate a video explaining the audit, explaining the reports and what I'm seeing.” But then at the same time, I'll go use one of just my video spam tools, and I've got a VA that does it for me now. I'll just say, “Hey, I need you to go run a campaign for these three keywords for these 10 suburbs or something like that,” and he'll go spam out 30 videos and out of those 30 videos you know five or six of them will end up ranking on page one.

So then I'll take those keywords and when I send the proposal or the audit video that explains the reports and everything, I'll put in the video. “Hey, look what I also, just to show you I know what I'm talking about, look what I did in the last 24 hours.” I'll show them the keywords with their video ranked with their contact information in it or whatever and then I'll send that in the email too. It's a way to just impress them.

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So between the two things, having your own asset rank that you can point people to, which is good for you anyways, but then also being able to use something like just video. That's why I always say video SEO is great for this, guys, because you can rank for a keyword in a suburb or something like that really quickly.

Also, one other thing, just very briefly, guys, I use David Sprague's rap videos for review commercials. They're great. It's a great foot-in-the-door strategy. I think you can get a subscription for 99 bucks. You get like 20 or 25 credits per month for $99 a month for David Sprague. If you guys are interested in that, it's not an affiliate link. Just go to, I think, its rapvideos.com/new, or something like that and that's how you sign up. It's like a backdoor link.

It's a great strategy because that's something else you could do. Nigel, you could do a company name reviews. Whatever their company name is plus reviews video, just go grab one of the reviews online. It'll literally take you about 10 minutes to add the details to the rap video dashboard. You can spit out a nice high-quality looking video that's optimized for their company name plus reviews that showcases or highlights one of their five-star reviews and you can rank that almost instantly.

Then, just when you contact the client, say, “Hey, look what I did for you.” Because again, at least in the industries I'm in like tree services and remodeling and all that kind of stuff, typically, when a prospect is looking to hire a contractor, they'll go to Google search for tree services plus city. Then if they'll find three or four tree services that they're gonna call for bids, for estimates and then they'll actually go search each one of those companies and look for reviews. I mean, that's pretty typical for people to do nowadays, right?

So, if you can show them, “Hey, look, I ranked a video for you that says your company name plus reviews and it shows up on page one. It looks really good. There's the video thumbnail. It's highlighting or showcasing one of your five-star reviews. I just did that for you for free. Would you like to continue this conversation?” You know what I mean? Again, Nigel, those are several really good opportunities for you to generate business just by showing that you know what you're talking about without requiring you a lot of work. All right.

We're gonna be covering a lot of this stuff too, guys. The prospecting module in Mastermind, and now that the funnel's done, a lot of contents going to be added in the members area over the next couple weeks. We're gonna be getting into this real heavy. A lot of that context is gonna be added to the video lead gen system when we relaunch that. So those of you that aren't in the Mastermind you'll still have the ability to get access to this kind of training. It'll just be under the video lead gen system when we relaunch it.

How Do You Introduce Your Self To BNI Events?

Mohammad said, “Hey guys, I visited one of those BNI events,” so those are like the Soup Nazi. Those are soup for you, BNI, like your pitch, you got certain amount of time and they ring the bell and it's like time to sit down even if you're in mid-sentence. I don't know if you guys have ever been to one, but it's a little bit too rigid for me. But anyways, he says, “They had a part where everyone stands up and gives a quick intro to what they do.” Yeah, that's what I'm talking about. “I've always had trouble with this. It takes me a while to explain what I do and when I have a short time I can't make my description memorable enough. Since we do mostly the same thing, what do you guys do at events like these? Or anytime someone that asks you?”

Mohammad, I would recommend that you work on an elevator speech, an elevator pitch that you can basically state very clearly with the benefit. The benefit is that you can provide to whoever's asking you. Right? It's not about what you know or what services you provide, it's about what benefit you can give to them. Right? Again, a quick elevator speech for me would be like, I help small businesses create a stronger presence online, which generates leads builds reputation and renders their competition irrelevant. Right? That's just enough to get people to say, “Oh, really? Well, tell me more.”

That's all the elevator pitch is, right? Something very brief that's intriguing, that explains that I can provide a benefit to them, and I leave it hanging so that basically they come to me and ask me, “Tell me a little bit more about what you said. I'm curious as to what you do,” and then that opens up the conversation. Again, you can keep it short and succinct that way. You don't have time, especially in a BNI intro, to tell people what is it you do and how you do it, and why they need it. You don't have time for all that. So, you can just say, “I can benefit. I can help your business to achieve more leads or to have a strong reputation.”

I love to use that phrase “render your competition irrelevant.” I love that you can use other stuff like, “I help your brand appear everywhere online. Have complete corporate ubiquity. Your brand ubiquity, right? You can use stuff like that so that you leave it interesting, but you don't try to over explain which I know, Mohammad, from our conversations via Mastermind and Hump Day Hangouts that you tend to over explain stuff to clients and that's something you'll learn over time to stop doing. Right? You want to leave it kind of a hanging like open-ended so that people are curious, their interest is … They're intrigued, right? So, they're gonna want to come ask you like, “Hey, explain a little bit more about what you said. I'm curious.” and that opens the door for the conversation.

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Marco, what would your approach be?

Marco: Dude, it depends on how arrogant you want to be. You can go from … I help business owners the way that you did it. Or you can say, I'm a Google my bitch. That's my business.

Bradley: Careful who you're talking to. You've got to know your audience, right?

Marco: Seriously. No, you do. I mean, it just depends on how confident you feel and that's gonna come with how many of these you do. I mean, you can't expect on the first one to get it exactly right. As Bradley said, you have to practice, get in there, get in front of that mirror, get a timer. Right? You can use, those sand clocks are really good for timing because you can see the little grain coming down. Whatever it is that you're going to say within the timeframe that you've been given. The more that you practice it the more confident that you feel, the better that it's going to come out.

Again, it depends on how arrogant or how it is that you want to frame it and how receptive the audience is gonna be to someone being that brash and arrogant, if you want to go that way. Or just someone who's helpful and nice and whatever.

Bradley: Yeah.

Marco: That would be the way that I would approach that, or the way that I've always approached it. It just depends on the person I'm talking to.

Bradley: Mohammad, just so you know, I've been to several BNI events. I won't go to one now. I don't need to, and not only that, I just don't like them. I've never liked how rigid they are. You can go to other like lead chair groups from like meetup.com, for example, and they're typically a lot less rigid right so they're more relaxed. So, it's a more casual type environment. It's not like I feel like I'm under the gun type, so to speak.

Anyways, that said, I recommend that you work on an elevator pitch and you refine it and practice it. Practice it in front of a mirror. I know that seems silly, but literally practice it in front of a mirror so that you build your confidence up, get to the point where you've memorized it. But make sure that you don't memorize it and sound like you're just repeating with a monotonous tone, something like you know on cue that you just know to repeat whenever somebody asks you. Don't do that. You want to keep the enthusiasm, guys. Enthusiasm in your pitch, your elevator pitch is contagious. It'll carry over, it'll spread to the people around you. If you can be enthusiastic about your own offer, about your own pitch, other people will get excited.

Again, practice it and keep refining it and say it aloud. Say it out loud until you really got it memorized and it's natural to you. In that way, when somebody ask you, you've got it ready. Boom. Just like that and it'll can start a conversation. All right?

How Long Does It Usually Take For A PR To Be Written?

He says, “I just ordered my first PR since October from Serp Space. Back then it took a while to get it written that I destroy it at the wrong time back then maybe. It might have been that we had a backlog at the time it could have been any number of things. I don't manage Serp Space, so I really couldn't tell you.

But that's very likely. Sometimes we have bottlenecks and it occurs from time to time. You probably get to deliver to help a lot faster now, but it's also because we've had that service available for a lot longer now too, so we've been able to make it more efficient. Okay. “How long does it usually take?” It depends on the service, whether you're ordering press release or press release plus. All right? It's gonna depend, but usually, it shouldn't take any more than a week to get it back, as far as I know. Okay.

Should You Keep Posting The Same Content That Converts Well Into Business Leads Or Should You Vary It?

All right. Gordon says, “Hey guys, your generosity and sharing your knowledge on these Hump Days is greatly appreciated.” Well, you're welcome, Gordon. He's been here asking a lot of questions recently as well. He says, “If when posting to a GMB listing, you find a post that converts well into leads for the business, can you keep posting the same thing every seven days or must each post be unique and different, and if so, how much different?”

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As far as I know, you can keep posting it every day or every seven days. All you have to do is edit it and repost it and that's good to do anyways. You can go in and just add … What I would do is have a little text file with five or six different calls to action. They could all lead to the same place, the call to action, the link click or phone call, they could all lead to the same place. But I would have like five or six different types of calls to action, different texts, different wording. Then just go in and edit the post every week or every six days or something and change the call to action text, or add another relevant fact to it or something like that.

That's something you can do. Also, I think, Marco, I know I can't reveal much, so I promise I won't reveal too much. But I think the mobile posts stay and they stay live after seven days. Is that correct?

Marco: That's one of the things that we have found out, yes.

Bradley: Okay. Guys, remember, the GMB tools, the Google My Business gives us now are really made for mobile users, not necessarily desktop. Anyway, were you gonna continue on that one?

Marco: Yeah. I'm just gonna say that when thinking about content, always remember, fresh, unique, relevant content that's updated on a regular basis. It's what Google has wanted from the very first when they started tweaking the algorithm and shut everyone's work all at L. It's still relevant especially in a mobile age where it's constant that people are getting all of these images and content and all of these things served up to them like it has to stand up. That's not to say that doing the same post won't work. What I'm saying is that frequency matters.

Bradley: Yeah. I'm gonna be adding like a bonus to the GMB Pro training that's coming out guys where I just spent the last few days creating process docs for VA, to teach my VA how to manage the GMB posting service that I'm now providing and offering to my clients. So, I've got all the processed docs and training videos and stuff all done. Well, I don't know that I'm gonna add the training videos as a bonus because they've got literally client-specific information in them.

But the process docs, I made them generic where there's no client information in them specifically so that I could share that as a bonus inside the GMB Pro course. So, those of you that jump on that offer will get that and that'll be enormously helpful because if you decide to offer GMB posting as a service, which you absolutely should be, then you'll have literally the process docs to be able to hire a virtual assistant and just hand them over to them and it'll train them on how to use the tools, the exact same tools that I'm using and everything. Okay. So, that'll be a pretty good bonus.

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Would Using Sub Domains Rule Out The Purpose Of Using Silos?

Gordon, let's see, says, “You explained why it is better to use subdomains instead of inner pages for each geolocation on a local lead gen site. But would doing so rule out using silos? Thank you very much again for your help.” Well, listen, okay, I'll explain why I think it's better to use subdomains. But guys, that's a matter of my opinion. You can totally use location pages. I've just always explained about there's inherent risk in doing so. Whereas, subdomains, there's less risk. There's less exposure because if you get a penalty or levied against a particular location for whatever reason, it'll be isolated to that location on a subdomain.

If it's on a location page on a root domain, so an inner page, along with all the other locations on it, other inner pages, then it could potentially affect the entire root domain and pull down, affect all of the other locations also. That's a problem. That's why I prefer to do it on subdomains. It's just to reduce risk.

But would that's rule out using silos? No, why would it though, Gordon? Here's the thing. The way that I look at it, for example, guys, I do a lot of tree service up, so one of my one of the brands that I've got multiple locations for, we've got the root site. The root domain, which has like just primary service silos and that's it. There's a locations page that lists, it's got organization markup with local business markup included. If you guys are familiar with schema structured data, there's organization markup with and if you have multiple locations you put the actual individual loc- … We've we've covered all this stuff in the Mastermind, specifically on how to structure those pages and all that. There's some really powerful stuff.

We also talked something similar about the local iframe loop and Syndication Academy. However, like I said, on the root domain I would just have basically service-based silos categories. Then, there's a locations page that will link out to each individual subdomain location. On the subdomains, because they're location-specific, all they need is service pages. Right? Because they're location specific subdomains, so there's really … Just to explain why, to make it clear, Gordon, simplify what I'm saying, my subdomains sites are flat sites. They're non-siloed sites. They don't need it. They don't need to be solid because they're very simple sites that are location-specific. So, why would we need silos, right?

I mean, if you're in a competitive area, you may need silos that have more content so you can add more depth to your content. Right? But typically, for me, it's just a flat site, which just means it's just top level pages. That's it. It's literally a home page and then if I've got three services like tree service, or excuse me, tree removal, tree trimming, and like I don't know, stump grinding, right? Those would be three top level pages. That's it. I don't need anything else because I've got the silos and the content marketing that's being done from the root domain for my syndication network. Right?

Hopefully, that makes sense. You don't need silos, I mean, you may need silos if it's a competitive area to add depth to your content. For example, tree removal, that's a top-level category, I could have like large tree removal, dead tree removal, emergency tree removal. This could all be subcategories so that I could add depth to that content. But I wouldn't need to worry about location silos because it's a location-specific site. So you could still do silos on subdomain sites if you needed to. Okay.

How Would You Setup The Silo Of A Creative Agency Website?

Gabe's up. He says, “Hey y'all. Thanks for taking the time to hang out and answer these questions.” You're welcome, Gabe, it's our pleasure. He says, “I have been charged with whipping a creative agency's website back into shape. There's currently no siloing right now, physical. There are three location in two states. How would it be best to silo, locations, state, keyword city?

You could do that and the reason why that would actually work is because, like I was talking about earlier in today's webinar, the fact that you would have the same keyword in two different states would create a problem. But if you've got the dash city as a modifier, then that's gonna make that keyword unique. That slug unique. Because the dash city is gonna be different for each city. Does that make sense? So you could do it that way. So, yeah, absolutely, that's a good way to do it. Now that again that could be a physical.

Or you could you can still structure your site that way. You can still build your site that way but you can still use just the post name permalink structure, guys, which it's still a physical silo, but you're looking at it, when you look at the URL all you see is the route domain.com slash whatever the wherever you're at in the actual hierarchy of the silo. Right?

So, it could be the post name, if it's all the way down in the post level, which on a complex silo is the third level deep. All you're gonna see is the post slug. If you're at subcategory, all you'll see is the subcategory slug. If you're a category, all you see is the category slug. Does that make sense?

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Again, you don't need to show those any like … We've tested, I haven't tested it specifically in a few years, but I've got other people that have said that this is still the case. A virtual silo will still rank just like a physical silo will. There's really no difference, it's just a preference. All right. So yeah, that's a good structure there.

Should You Assign Separate Syndication Network To Each Location?

He says, “I will be building citations for each location, location page but should each have its own syndication network? I think it makes sense just to have one branded for the company and have an RYS for each location?” That's exactly, right, Gabe. Very good. You did great, man. Seriously. Because that's exactly what I'd recommend. I was just talking about that with Gordon's question. I like to have one branded syndication network even if I have multiple subdomain locations or there could be inner page locations, guys. It makes no difference. The point is you don't need a separate syndication network for each location. You can do that if it's required.

Here's what I'm talking about. Let's say, I've got four locations and I've got the root domain. I'm gonna do all of my content marketing and syndication from the root domain. I could have location categories on there so that when I distribute content, they are very specifically about a particular location. Right? You can still structure all of that through your content marketing by just having the categories on your root domain that correspond with the subdomains or the location pages on your site. Right. So you just select the proper category when you add a post that's gonna syndicate out to your network, it's gonna have an internal link pointing up to the page or the subdomain that you're trying to rank, either one, inner page or subdomain location, subpage or subdomain. Right?

Now what happens is, if you find that if any one of those locations are not responding as well as you would like them to or as quickly as you would like them to, from your content marketing, from your syndication network, that's done on the single tier branded network for all of the locations, then you can duplicate that network with the location modifier for that specific location and have a secondary syndication network that is specific to that location, and then you could literally blog out from that subdomain to that location specific network.

Or, if it's from the actual content page or if it's an inner page, you could just have all of those specific category posts going to that one syndication network. But again I don't recommend that until you've determined that a single branded network isn't enough. So, let's say you've got six locations, you might have four locations that all you need is that one network. But then you might have two other locations that could use an extra boost and having an additional syndication network this location-specific would help.

But you can avoid all that by just doing what you just mentioned here, is have a separate drive stat for each location and just get away with the one syndication network, which is the easiest in my opinion. So that is how I have most of my stuff structured now. Great question now, Gabe. That's a winning question there, guys.

All right, guys. I know we didn't get nearly as much as we want. I'm gonna go through three more guys right here. Actually, you know what, I'll go up to Ralph because there's a nice break there with Marcos comment, so we'll go through just a handful more really quickly. Marco, can you stay for a few more minutes?

Marco: Yeah.

Do You Need To Repurchase The Semantic Mastery Battle Plan If You Have Bought The Previous Version?

Bradley: All right. Jeff says, “Hey guys. First of all, thank you for taking the time to share your knowledge about all the various topics that we come up with every week. In terms of paying it forward, no one else comes close to Semantic Mastery.” We really appreciate that, Jeff. Seriously, this is, what, Episode 182 or 183? We wouldn't have been doing it this long unless we truly enjoyed it. I do. I really enjoy these. I know all of us do.

“Two quick questions about SM products. Battle Plan, bought the previous version. Do I need to rebuy a new plan or is it a lifetime buy with access to new one?” No, you do have to buy the new one. But we priced it, I think, 7.99. It's dirt cheap, guys. We did that intentionally to make it more accessible for everybody. Please don't take offense if anybody bought the old one and paid $20 for it or even more and then now you have to pay $7.99 for the new one. It's inexpensive. It's totally worth it.

Those of you that bought the first one, the new one has got updated methods, things that we've added since the previous one, and again it's only $7.99. We did that intentionally so that we didn't have to provide discounts and all that other stuff. Guys, it's still very, very inexpensive. Okay?

When Is The Release Date Of The Local GMB Pro?

Number two, “GMB product coming out, when will the release date be?” Well, the release date is the end of this month. But again, pre-sale webinar Monday, May 14th, 3:30 p.m. We're gonna have the registration page up at Hump Day Hangouts next week. We're gonna give everybody ample opportunity to register for that pre-sale webinar. We're gonna send it out via emails. The registration is via email. It's probably two or three emails will go out about it to make sure everybody, we don't want any support … We're still going to get support tickets where people are gonna miss it and they're gonna complain. But this will reduce a lot of that, right?

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Next Hump Day Hangout we'll have the registration page available. We'll announce it then. We'll also send it out via emails. Like I said, two or three emails over the course of the week prior to and then on the pre-sale webinar, you'll get a significant discount from the launch price. I can tell you that. Again, guys there is no price rising once it launches. It's gonna launch at its price. Period. That's it. So, there's none of that scarcity stuff. No deals to be had. The only deal to be had is gonna be on the pre-sale webinar or if you're a Mastermind member. Okay?

Jeff definitely will be on that webinar if you want or just come to join the Mastermind. I would prefer you just join the Mastermind. All right?

Who Do You Recommend For Money Site Content Writing?

Al says, “What do you recommend for money site content writing?” Curating. Curating, absolutely, Al. That's what I've been doing since 2012. It's hands-free content marketing because all you got to do is train a virtual assistant how to do it for you. A virtual assistant can create fabulous content even though they're not subject matter experts. They don't have to be. All they have to know how to do is how to find good content about the topics that they're writing about and then curate that content, the good content. Right?

Add just a little bit of commentary in between each piece of curated content. That's it. You just inject opinion in between each piece of content and that's how you do it. It's very, very effective. It's efficient. It's a lot less expensive than having subject matter experts write content for you or buying shitty content from a content farm that isn't going to work for you or it's gonna be crappy.

Curating. We have a course called Content Kingpin that explains, it's the exact same training course that I have literally put all of my curators that are on staff through. There is no difference in the training that we sell as Content Kingpin, guys, than the training that I give. I, literally, when I hire a new curator, which I've got a team of curators because they manage all the content marketing for all my clients, they go through Content Kingpin and that's it.

If they have any additional questions, certainly they reach out to me. But they get trained by going through Content Kingpin. You could literally run a content marketing agency from that training alone. It's hands-free content marketing or you just make money from managing it guys. It's really that good. So I would highly recommend you go check it out. All right.

Is It Okay To Use The Same Curated Pieces When Providing Content Curation For Multiple Clients Within The Same Verticle?

Two more. James Rich says, “When providing content curation for multiple clients within the same vertical, is it okay to use the same curated pieces verbatim and just change the personalized commentary for each article?” Yeah, you can do that. The reason why is because, think about it, guys, the commentary is what end up … So, curated content, people say, “That's duplicate content.” No, it's not. It's not duplicate content because you're taking bits and pieces of multiple pieces of content and combining them into one piece of content that has your commentary or whoever's doing the writing and curating, their commentary included, which makes it a unique piece of content. Right?

Absolutely, you can do that. I would not take the same curated post and post it across multiple client blogs, but you could take the same curated posts, switch up the commentary in between the curated pieces. There's usually an opening, there's usually commentary between each piece of curated content, and then there's a conclusion. You can swap those out, switch those around and use that same piece of content across multiple blogs. Okay? Because each one of those is gonna be unique version of it.

Do You Suggest Using Backlink Indexer To Create Backlinks To Videos And WordPress Pages?

Another great question, guys. All right. Ralph's up. He's the last one, guys. Sorry, we got to wrap it up. I'm gonna be late picking up my daughter for dinner, which I do on Wednesday nights. Ralph says, “Do you guys suggest using something like backlink indexer to create backlinks to videos?” It's really unnecessary, Ralph. Not only that, but … “Or maybe a WordPress pages, will that harm or hurt video rankings?” No, it won't because, well, if it's YouTube, it shouldn't, because YouTube couldn't withstand just about anything because it's YouTube. It won't hurt it, but it probably won't help either. So it's really kind of a waste of time.

A lot of those indexing services are just really performing rather poorly right now. Google, they've throttled their indexing rates, guys, in case you hadn't known. They're a lot slower to index stuff now and it's probably just because the sheer volume of content that's being uploaded at all times to their index, to the web that they've just literally throw them out. Imagine how hard it is, they run out of computing power to scan and index all the content that gets uploaded every second. Right? So, think about that.

I think that's part of the reason why, they've probably also throttled it – to slow us down. Right? Not Semantic Mastery, but slow us marketers down or SEOs down. I truly believe that's part of it too. So, a lot of those indexing services aren't working nearly as well as they used to over the years. Something like that is just really …

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We found that some of the best ways to do is, like Twitter, Twitter's one of the best things you can do for indexing stuff, if you've got valid Twitter profiles out there that have followings, they're active, they're real, that kind of stuff. You can get stuff indexed rather quickly that way. I know Peter Drew's got a software out that uses Twitter moments to index stuff. I don't remember what it's called, but that's something else that's really cool.

Marco, would you have any opinion on that?

Marco: No. I mean, we're coming up with … I haven't talked to Daddy in a bit, but I know that he's working on our indexing service again and we're getting, I think, it's somewhere around 50% indexing rate. Once we release it, I mean, it's gonna be killer because nobody else is getting those kind of rates, but that's because Daddy knows what he's doing.

Bradley: Yeah.

Marco: Other than that, it is what it is. URL submitter is throttled to 11 per account per day.

Bradley: Wow. That's not much. Yeah. By the way, yeah, I'm gonna wrap it up guys. Sherm, awesome man, you are here. That's great, man. Yeah, it has been that long. Yeah, that's crazy, dude. Blast from the past, man. That's really cool. You and I should catch up sometime. Man, reach out to me via LinkedIn or if you have my email address, like for real, you should jump on the call see how you're doing. It'd be great to talk with you again.

Also, I saw Al says, “I need a quality content writer.” By the way, “Content Kingpin is awesome.” Thank you, I appreciate that. I'm really surprised that product didn't do real well within our audience, which I don't understand because it is such a solid, solid product for generating content and literally outsourcing everything. Right?

Al says, “I need a quality content writer.” Al, if curating doesn't work for you, if you're in an industry where that's just not going to work and I know that happens sometimes, for example, I know in the legal industry, there's some issues with curating and also I think in the legal industry you have to have paralegals at least. As a minimum, they have to have some sort of legal designation in order to be able to write about legal issues. So, that might not be an option. I'm not I don't know that you're in a legal space I'm just saying that might not be an option depending on whatever industry you're in.

The curating may not be an option. If that's the case, then you need to find a subject matter expert that can write and that's going to be rather expensive one of … Again, using the legal field, as an example, no because somebody, a business associate, a colleague of mine, he caters specifically to attorneys and he runs a content marketing business, but he had to hire a bunch of paralegals to be able to do it. He charges a premium for articles. I mean, we're talking like $200 or $250 for an article to be posted because he's got to pay $85, $100 for an article to be written from a paralegal, that's also a writer. So something like that.

I would recommend that you might want to go search out subject matter experts on, excuse me, Upwork. That's typically where I go when I need skilled labor or skilled help, I go to up work. Or you could use something like outsource kingpin and set up your own hiring funnel to hire a content writer in that field, which that's something else you could do. We have a product for how to hire train and outsource, how to hire train and manage virtual assistants. It's called outsource kingpin, right? That's something else you could do but again I would recommend that you, if you can, you stick with curated content.

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I know I've talked recently about buying money site content from like NatashaNixon.com. I used to have a lot of my own writers instead of just curators, but a lot of them, their businesses are grown, and they're so backed up with work now that when I place an order, it's three weeks before I get content back and that's unacceptable for me. So, I've been using Natasha Nixon.com for authority content. You just buy authority content. I've probably ordered 30 articles over the last six months or so from her, from that site, excuse me. Twenty-eight of them have been great, but the last one that I got, it was awful. It was horrible and I didn't have time that request to rewrite, so I just kind of rewrote what I needed out of it and used it.

So, just be just keep in mind that sometimes even though like the good content services will still produce shitty content. So that's why I recommend if you need a high quality content regularly that you develop a relationship with a writer, that way you know what kind of quality you're going to get. Because if you continually order content from content farms or content providers like services, you're going to get different writers. So, you're gonna have to always monitor the quality of the content. It's not always gonna be the same type of content. The writers aren't gonna have the same voice. Does that make sense? So, having a relationship with a high quality writer will give you the ability to know like what type of content consistently is going to be produced. It's gonna cost you more money, but it's worth it in the long run.

Gregg says, “I endorse content kingpin, too.” Yeah, that's awesome Gregg.

All right guys. Got to wrap it up. I'm way, way over. Marco, thanks for hanging out again as usual.

Marco: All right, man.

Bradley: Everybody, Mastermind members, we'll see you guys tomorrow. A lot of cool updates for you tomorrow, so see you there.

Marco: Bye everyone.

Bradley: Bye.

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