Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 185

By April



Click on the video above to watch Episode 185 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  


Bradley: Hey, everybody. This is Bradley Brennan with Semantic Mastery. This is Hump Day Hangouts Episode 185. Wow! It's May 23rd, 2018. I got Chris on and Marco on with me today. Adam was having some speaker issues, so he'll probably be back on here in a minute once he reboots. Chris, how are you doing, bud?

Chris: Been good. In Copenhagen at the moment, good weather, like summer stuff and clear in Europe. It's quite amazing to be here.

Bradley: Decent internet connection, I see.

Chris: Well, it's okay.

Bradley: All right. Cool. Marco, what's up, buddy?

Marco: I'm good, man. I've been exploring still in GMB. I'm still kind of juiced as much as I can from in there so that we can give our people the most up-to-date information possible. I'm living in there practically, getting great results, by the way. I posted the amendments up towards the top that people can refer to.

Before you think that that's all, that's nothing, that's an attorney in one of the most highly competitive areas in the United States besides New York City. I can't post anything from the New York City Attorney, but this one I can and that's another very competitive … it's in California. Highly, I mean ultra, competitive, hundreds of dollars being spent for AdWords for one click. So without clicking, that's the results that we're getting for this one. So that's what I'm on, man. I mean, this is like, I don't know, it's the next best thing to having your cake and eating it too.

Bradley: Yeah, I understand. I'm seeing some really amazing results too, and we will talk about that briefly today. Adam, can you hear us now? Apparently not. We can hear him, but he can't hear us. Okay, cool. Well, guys, let's go through some of the typical things. If you're new to Hump Day Hangouts or to Systemic Mastery, we have a support site with knowledge base, so frequently asked questions are answered there. You're certainly welcome to post questions here for Hump Day Hangouts as well and we'll answer them, but if you don't want to wait until Wednesday to get your answers or when you catch the replay, you can go to [email protected] You can find many different categories there as far as frequently asked questions for products and methods that we teach. Definitely check that out.

Number two, subscribe to our YouTube channel. That way you get updated for every time we're doing one of these live webinars. We also have somebody that chops up these questions and answers or many of them out of each Hump Day Hangouts and we upload those to YouTube channel and you'll get notified of all of that. So it's kind of a more convenient way to get answers to questions that are commonly asked here on Hump Day Hangouts. So please subscribe to our YouTube channel.

Other than that, I don't know what else I'm supposed to do, because Adam typically says all the announcements. Marco, do you have something that you want to add?

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Marco: Subscribe to our channel, guys. Support us. We're always here. We're at 185 and counting. Just working our way up to 200. So show your support, go subscribe to our, of course, after Hump Day Hangouts, just subscribe to the channel, guys.

Bradley: Awesome. Cool. I want to talk briefly about a couple things we had in, obviously, we did the pre-launch for Local GMB Pro last week and the official launch day is today, I believe. So everybody that jumped in, thank you very much. We appreciate you guys jumping in. You made a wise decision to get in at the discount that we did for the pre-launch because now today it's launched at full price and that's where it's gonna remain.

So the only way to get it any less than what it is on the sticker price now is to come join the Mastermind, in which case you could get 30% off and that goes for any of our products over 300 bucks. So, definitely, thank you for everybody for that.

I want to clear up a couple things about this because we've already had some support requests coming in or I saw even some questions here on the Hump Day Hangouts page that people were asking about, “Is there gonna be more content at it?” Yes. It was being sold on a pre-launch, so more content was actually just added even today. It's an ongoing case study. So there's also a welcome tab in the members area now. There's a welcome page essentially so that when you log in you'll see a home page now and it has some additional information in there about it. But we are definitely going to be adding more content. Again, I added more content today. I'm actually gonna be getting into siloing GMB in a minute.

Marco: Shh, don't give it away.

Bradley: I'm not giving it away. I'm saying within the next week or so I'm gonna have … well, not even, yeah, probably within the next week now I'm gonna have a bunch of content added about that. I'm just waiting on a report that I need in order for me to do it. I've added additional templates, added more training in there today for basically some of the stuff that I've just started testing to try to see what I can do to manipulate the SEO of the case study site. So even though that's not really what GMB Pro is about I did want to add some of the stuff that I'm gonna be testing and experimenting in there.

You guys are going to be seeing a lot of additional content from me as part of the case study, and then, Marco and Rob are going to be hosting various additional training webinars as they develop new methods and find out more stuff that they can manipulate. So we're gonna be having a lot of additional training in there, guys. Just make no mistake about that.

Next, I want to talk about very briefly, we had somebody else complain support that apparently they were under the impression that they had to purchase a Sendible account per client and that there was too much markup or blah blah blah and whatever. I know that this question will come up again so I want to clarify something right away. Number one, our posting app is gonna be available any moment, if it's not already available.

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Marco, can you comment on our posting app really quickly?

Marco: We'll be reaching out for beta testers probably tomorrow or the next day. Same thing for our YouTube views, the real views, and we got that; it's ready. I mean, that's another thing that has me spending sleepless nights, man, trying to figure out how to best manipulate what we can do with real people watching your videos, real people interested in whatever niche it is that you're in. Think about that. We can do that.

We can do that. We can send real people to YouTube, not micro workers, no. Real people in YouTube going to your channel, going to your video, watching your video and taking action, real action. Nobody in this world can build a bot that can do what we are now able to do.

Bradley: Awesome. To get back to what I was gonna say about Sendible, guys, like I said our posting app will be available shortly. Then in the meantime, I'm still using Sendible too, but I'm gonna grab the screen right now before we get any questions because I do want to show something here.

Guys, I don't understand where the confusion is coming from. If you'd go to the Sendible site pricing page. Look, if you wanted to sign up a separate account for each client, you could; and even in that case, it would only be $30 a month for clients. So I don't know what somebody would be charging a client. I charge a minimum of $250 a month for this service, but more like $400. That's usually the price that I'm charging just for my … I get kind of a special offer to my longest-running clients, but $400 is the average price that I'm charging. So think about that, that's a huge markup, guys.

I just want to clarify that if your client can't afford $30 a month, I don't know what kind of service you're providing anyways, but it's probably not something you want to do. You should raise your rates.

But what I wanted to point out was I'm using this medium plan for the time being. It's basically $200 a month and it says 35 social profiles, which means essentially you could add 35 clients. All you're doing is posting the GMB each social profile, each GMB would be a social profile slot.

However, I know what it says here, but I've signed up for this, and they gave me 105 social profiles or service slots. That's what they call it inside the Sendible, “services.” I've got 105 for the same price that you're seeing right here. So think about that. I'm actually using two services per client. I'm posting to GMB and G+ simultaneously through this service. So I'm taking up two slots or two service slots per client essentially.

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So, guys, even if that's the case, even if you did that with only what's displayed here, that's 17 clients. So 200 divided by 17, what is that, less than, maybe just a hair over $10 per client per month? Just to be 100% transparent, even $250 on the low end, what I'm charging my best clients for this service, I'm paying for the Sendible account and I'm paying a VA basically $80 per month to handle the posting for me for those clients.

So do the math. Even on the low end, at $20 per client per month for the Sendible app and $80 for labor to have a VA actually do all the work, I'm making $150 in profit and that's on the low end. On the upper end, which is $400 a month, that's a $250 profit margin. Again, whoever was worried about not being able to make revenue off of this, I just want to kind of clear that up. This is a great way to generate revenue because it's something that can be 100% outsourced and it can be managed very, very easily and you can just create a nice spread. Okay?

Guys, by the way, this is not like content marketing like what typically we do for blogging and curating and such, the posts only … It even says in the GMB dashboard for when you create a post that 100 to 300 words, 100 to 300 words. Our posts are very, very short. I don't even know if we're even hitting 100 words and it's not making a difference. So just keep that in mind. This is a great, great way to generate a bunch of traffic with very short posts.

Do you want to add into that before we move on?

Marco: No, man. I think that's perfect. Guys, what you have to do is think a little bit and you'll see the huge margins that you can charge for this service and how much money there is to be made. Because who needs a posting inside Google My Business? Everyone with a Google My Business listing with a verified listing needs it. Everyone needs it. Everyone, without a doubt. Who benefits from it? The client.

I mean, just look at the image I posted there. We're seeing this time and again. When you have activity, this is what happens, man. I mean, just think a little bit and you'll see the money just kind of .. The cloud will clear and you'll see the money, follow the money.

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Before you get into questions, what I'd like to do, I'm looking for someone who knows about crowdfunding. I need your help, so either go to the post, contact me, reach out to me, email me, I don't care. Just reach out to me, we'll work something out. My kids need help and so I'm gonna let you know, bro.

Bradley: Very cool. All right. Awesome. I think we can do it. Are we good for questions now, guys? Adam, did you want to add anything since you got your mic or speakers working?

Adam:Yeah. Can you hear me or am I in limbo there?

Marco: There you go, Adam.

Bradley: There he is.

Adam:I found out today you can mute a hangout and then you can never unmute, unless you do some very strange things. Anyways, I'm happy to be here on Hump Day Hangouts 185. I think we are good. I know we've already got questions about local GMB Pro. So let's just get into questions so we can do the Hump Day Hangouts and we'll answer those as many as we can.

Does Posting Content To IFTTT Network Offers The Same Benefits As Using Syndlab Or Syndwire?

Bradley: All right. You heard the man. Let's do it. Okay, Shonda says, “Does create an IFTTT network and posting to it give the same benefits as posting to a software like Syndlab or Syndwire. Is one better than the other or should you do both?”

Well, they're kind of different, Shonda, in that I don't recommend taking content from your blog and just republishing it to a bunch of web 2.0 sites that you would have connected to Syndlab or Syndwire. Right? I'm not real familiar with Syndlab, but I am familiar with Syndwire, I have an account. I bought that years ago when it first launched. It's more like a link building tool, Syndwire, like a web 2.0 or link building tool.

So you're gonna add a whole bunch of different profiles, web 2.0 profile accounts to it that you would be posting to. I would advise against taking content directly from your blog and then republishing it on those because that would be clearly like you publishing content and republishing your content for link building purposes. Right? It's not the same as when you're syndicating your own content to your own branded network of properties.

That makes sense. That doesn't create a problem, right? We're claiming our footprint. We want to claim our footprint when we're syndicating our content to our branded syndication network. Does that make sense? Because it's our own content. It makes perfect sense. It's logical. It's normal for people to syndicate or republish or share the content that they produce on social media channels, especially for the same brand. Right?

But when you start taking that content or republishing it across different web 2.0s that creates a footprint, which can cause a problem, it can actually be a negative ranking factor. Right? So you've got to be real careful about that. I'm not saying don't use Syndlab and Syndwire, but I would use unique content for that. I would not use the same content that you're republishing on your blog. Okay?

Be careful with those too because, remember, Web 2.0 links are typically a lot better type of links than typical spam tools, however, I would still recommend that you have a syndicated, or excuse me, a branded syndication network and use the tools like Syndwire to build additional links to your branded syndication network properties instead of directly to your money site, if that makes sense.

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Because then you're basically linking from web 2.0 sites to your branded Web 2.0 sites. That syndication ring acts as an SEO firewall. It protects your money site from additional link building activity that you're doing so that you don't directly affect or link to your money site which could end up causing problems. Does that make sense?

So, yeah, you can use both, there's no doubt. I just recommend that you republish your own content in an automated fashion to your branded syndication network, and that's what we teach with Syndication Academy, and then you can use those other tools if you have access to them. Yeah, sure. Use them, but I recommend using them to link to your Web 2.0 properties instead of directly to your money site. Okay?

What Is The Best Way To Convert A Personal Google Plus Account With Several Followers To A Business Brand?

Pioter, I think. Hopefully, I said that correctly. He says, “If I have a client with several thousand personal Google+ followers, this same client owns and has a Google My Business page but no reviews, what is the best way to convert that to business and keep the following up? So, I just create a brand account?”

Well, no. You can't create a Google My Business page or a Google+ brand page and then transfer followers from a profile to that. You can't do that. There's no way to do it. What you could do is connect, send out connection requests, or whatever they call it in Google+ now to all of the followers once you create the brand page and hope that they'll follow you. Right?

Because when you connect on Google+ with another profile, not a page, not a brand, but an actual profile, so a person, then you circle them or connect or whatever it is, but with brand pages, you follow them, if that makes sense. It's slightly different. But Google+ is kind of a ghost town now, so I wouldn't really waste my time with it. I mean, you could create a business page, there's no doubt. I recommend you still do. When I say business page, guys, I mean a brand page, if you're talking about Google+.

Google My Business, you can create a profile for that too, but that's no longer part of Google+. There's no benefit or direct connection between Google My Business and Google+. I think on the back-end there still is, that's why I'm still actually posting to Google+ for each one of the brands that I manage. I'm still doing that.

But as far as in the actual Google My Business dashboard, guys, there is no longer even an icon to act as the business on Google+. There is for act as the business on Google Photos, YouTube, and Google Maps. They even removed the ability for that little icon that says act as whatever the brand is on Google+. That's not even available anymore.

Again, I wouldn't waste my time creating a Google+ brand pages. It would be beneficial, I would recommend that you do that, but I wouldn't waste my time trying to gain a bunch of followers. It would just be, honestly, just use it for SEO purposes is the way I look at it. Unless you're in some niche, some strange, obscure niche where there's a lot of people active on Google+. But I doubt that very seriously. I don't think anybody in any niche is effective on Google+ really anymore.

Hernan:That's right.

Bradley: Go ahead.

Hernan:No, I was about to say the same. I was about to say that. I don't know, there are some communities that are kind of active, but they're filled with spam. So it's a dying network.

Bradley: Yeah, absolutely.

Chris: Yeah. You would be better off putting all of your efforts and leverage other upcoming networks if you wanted to or stuff that's working.

How Do You Create A Country/City Silo Using Jeffrey Smith's SEO Bootcamp?

Bradley: I agree. Okay. Arpiet says, “How to create a country/city silo when it comes to Jeffrey's training?” Well, first, that would be a great question to ask Jeffery since it's his training. That said I'll try to answer as best I can. “Suppose there are three silos, online marketing, digital marketing, SEO India or India, which should be the category for SEO India, which should be the blogs/content for SEO India? If I'm correct I go SEO India category.”

Well, you could do that. But see, that's part of the problem with … Actually, we just did in Syndication Academy yesterday, we did an update webinar and I talked a lot about silo structure and how to do it correctly with syndication networks. So Arpiet, if you're in Syndication Academy, go watch the replay from yesterday because it goes into a lot more in depth.

Marco: Hey, Bradley.

Bradley: Go ahead.

Marco: I believe Arpiet is also in our Mastermind.

Bradley: Okay.

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Marco: He has access to Syndication Academy through his membership fee. Arpiet, if you're listening to this, just go to yesterday's Syndication Academy update. If you don't have the logins yet, just mail support and ask for your log-in and they'll take care of you. Then, you'll see how this was covered in depth yesterday.

Bradley: Yeah. If he is in the Mastermind, then this is a good question where we could actually cover this and show some examples of how I would build the site out, Arpiet, in the Mastermind webinar. So if you want to post in the Mastermind questions, Google Form, there are links inside the Facebook community, it's also inside the members area of the Mastermind archive site. So you can always post this question over there and I could do an actual demonstration of how I would build out those URLs or basically those silos, excuse me, in the next Mastermind webinar, which will be next week. So if you can wait, that would be great because this is a pretty complex question and it could take quite a bit of time trying to explain that out.

It really depends on how whether you're going to be using simple silo structure or complex silo structure. I always recommend using simple silo structure where possible, but sometimes, especially if you're covering a large area or you've got a lot of different products and services in different subcategories. For example, in this case, I could see, if you're a marketing agency, you could have a social media silo. Right? So that would be a top-level category and then you could have subcategories of like Facebook marketing, Twitter marketing, YouTube marketing, LinkedIn marketing, those kind of things. So those would all be subcategories.

Then, you could have an SEO category with local SEO, and video SEO, and maps SEO, and subcategories. So that would be a complex silo structure. When you start mixing in complex silo structures with different service silos as product and/or service silos as well as location silos, that's where it creates a bunch of issues, a lot of complexity. Hence, the name complex silo structures.

Again, it's a lot of crazy, it makes it difficult to share categories across both when you have locations and when you're trying to optimize location data into product and/or service silos because there's some weird URL issues that end up coming up, because you can't share the same slugs on the same location-based slugs or product slugs, if you have it the other way around.

My point is, you end up with a mess and it can take a long time to try to just plan out how you're gonna start to build the site out before you can even start adding any content. So I always recommend using simple silo structure where possible.

Or, as Jeffrey Smith had talked about in his training, which I had actually done a few times and never really understood why it worked well, but you can actually create separate product and service silos and location silos and keep them separate. That way you don't have a lot of the same URL problems that you would have when you're trying to combine the two, which is how most people would build a siloed side out where they're trying to combine product and/or service information with location information.

If you keep them separate, it makes a much cleaner site with a lot less headaches of URL reconciliation. What I mean by that is, again, when you start trying to combine the two, you end up with a lot of strange URLs that are just ugly and it's just a lot of work.

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Again, we can cover that in a lot more in depth in the Mastermind, Arpiet. So if you're there, please post your question in the Mastermind questions form and we'll get into that in a week and a half, a week tomorrow.

Marco: I'm sorry, that's my mistake, he's in RYS Academy Reloaded.

Bradley: Okay.

Marco: I can take care of him there. If not, I did post the links to the simple silo YouTube video and the complex silo.

Bradley: Okay, very good. Well, if you don't mind helping him out in RYS too. Also, if he's in Syndication Academy, like I said, the webinar from yesterday would be perfect.

Is There Any Way To Track The Calls From A GMB Listing Or Posts Other Than Changing The Phone Number In All Of The Existing Citations And Listing?

Gordon's up. He says, “Hey guys. Thank you very much again for your help. It's greatly appreciated.” Well, thank you, Gordon. Is there any way to track the calls from a GMB listing or from a GMB post other than changing the phone number and all of the existing citations and a listing to a tracking number so that the NAPs match?”

What about the AdWords tracking number inside the GMB? Has anybody tested if you can just assign a tracking number in there? I know that's supposed to be for AdWords, but has anybody tested if you just assigned a virtual phone number if that would display instead of the main business phone number?

Marco: No, I haven't tested it.

Bradley: Okay. That might be worth testing. I'll make a note of that. I've got one that I actually, literally, just set up another GMB today for a lead gen side of mine and I'll test it and see what I can find out. Let me make a note of that, guys, bear with me.

That's not gonna answer your question, Gordon, today, about it, I'm sorry. But I would like to know that because that would be something I'd like to add to the course, as well as answer this question next time it comes up.

So, GMB, just a second, guys. Tracking phone. All right. I'll find out about that and try to update you guys next week if I remember to. But that will definitely go in the GMB Pro course.

Okay. “Changing the phone number in all of the existing … If not, how do you justify the value of your monthly ranking charge without having to rely on the honesty of your client to confirm they're now getting more calls?” Well, Gordon, that's a simple one now. Just monitor the Google Insights. Right?

Insights is the Analytics inside of GMB. If you've got access to their GMB because you're managing their Maps listening, then whatever you're doing, every month you should be taking screenshots of the Insights and so you could see month-over-month. If you're doing what you should be doing and you're getting results for the client, you should be able to see that their exposure is going up, clicks to their website, phone calls, all of that.

That's what I love about the GMB Insights reporting, it's very, very simple and it's easy to read. It's not as nearly as complex as Analytics would be. It's so much simpler to explain to the client and show them very visually what kind of progress you're making. Okay.

What Other Data Items Should Be Inserted With Schema Code For The Pages Of A Local Lead Gen Site To Help It Rank?

Number two, he says, “In addition the NAP info, what other data items should be inserted with Schema code for the pages of a local lead gen site to help it rank and where should the code be inserted?” The code should always be inserted … Well, it depends on what kind of code it is. But if it's JSON-LD structured data, which is the recommended type, you'd want to put that in the HTML header of the page. Okay?

So that's in the head section, the HTML head section, so before the closing head tag in the HTML of the page. You can do that on WordPress very easily using a plug-in. You can go hack the code, if you want, on WordPress or you could actually just use a plug-in like … I use Soho Add Scripts Header Footer plug-in or something like that. I use it a lot.

Let me just show you what I mean. It's Soho Add Scripts. Let's see. All right, here we go. [Crosstalk 00:27:25] I don't know why I said Soho, but here it is. Sogo Header Footer adds JavaScript and CSS to each page. It's a free plug-in. This is the one that I use a lot. I'm sorry, go ahead.

Marco: Some type of novel will let you add scripts to the header, to the footer, and even to individual pages.

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Bradley: Yup. If you're using Google Tag Manager, you can add it there and that's typically what I do. I mean, I still use this plug-in a lot for stuff anyways, but I try to install Google Tag Manager now on every site and I use that for a lot of the code that I insert. You can assign it via pages and different codes for different pages and all that kind of stuff. Tag Manager is great. If you're not familiar with Tag Manager, I'd I recommend that you get familiar with it. Okay.

Marco: Before you go on having gone again through that first question, and I think that I can say this without really giving anything away, you can add extra phone numbers in the GMB and make your tracking phone number the primary. Then what I do is I just have the client pay for the citation cleanup so that the new phone number, my tracking number is the primary number in the NAP. Because there's no way that I'm going to work for someone unless I have that tracking number and unless I add my tracking number on the website. I mean, that has to be part of the deal. I want every single call that I'm generating, I want credit for that.

I mean, we've discussed this before. What you see, especially the amendments that I gave you as far as call, that's just people who clicked the click-to-call button. That doesn't include people who saved the number, who dialed it, who went into the dial pad and just pushed numbers instead for some people. I'm like that. I'll just push the numbers that are doing click-to-call and save it for later on.

However, you want to get credit for all of the calls that are coming in. The only way that you can show that is by having your tracking number. I mean, Insight is a great way. I'm gonna be showing a ton of ways that you can show your client how successful you've been, where the calls are being generated, and how you can start going after the different area code, zip codes, and how you can go after those from the information that you get inside the Google My Business list.

But again, looking at this, the only way is I work that in there. I have to have control of the tracking numbers. If I don't, I can't work with them. Sorry. Because you're leaving it up to being able to trust the client enough where they're going to give you accurate numbers and I don't like working like that.

Bradley: Yeah. Also, just for the other thing, guys, and Gordon, you're asking about what other code should you add, well, everything that you can mark up with Schema on the site is good. I mean, don't just find stuff to markup for the sake of marking it up. For example, if you had a video, you could do structured data for video markup. If you've got a blog post or an article, you could have structured data for that. So it depends on how granular you want to get with it.

Typically, all I end up marking up unless I've got a semantic markup WordPress theme, which those are few and far between, typically, all I do is JSON-LD local business data if there's an organization, there's multiple locations, then I'll add organization structured data, like each location has its own local business data added. So that's one way that you can do it.

There's some other stuff that I would recommend. I'm not going to go into what it is exactly because I can't do that here, but like your add ID page, that's something very, very important that you can add to your structured data code for your local business. If you've been in the Syndication Academy, I talked about what add ID pages are and how to structure them correctly in Syndication Academy, as well as Mastermind. So have a go and check one of those out.

That would be a great place for you to also add in all your structured data. Make sure that you're grabbing your top social media properties and branded network properties and top-level citations and add those the same as, same as URLs, all of that stuff.

Then, one other that's a really powerful citation guys is CrunchBase. CrunchBase is a semantic database. CrunchBase is a very, very powerful place to add your business information and use that as the same as linked to. Okay? All right.

How Do You Make The Most Of Per Project SEO Service?

Mohammad's up. He says, “Hey guys. I have a couple who aren't doing much at the moment. I want to move them from a salaried position to a per project plan where I would pay for each blog post or Google posts. Before I do that though, how can I be sure I'm actually making the most of them? Is there any list of stuff you guys have VAs do?”

Well, I mean, yeah. We all have our own VAs that do different things and then we have VAs that on teams that do specific things like build networks and that kind of stuff. So it really just depends. I'm not sure if any one of our individual checklists would help you, Mohammed, because again all of us, each have our own individual businesses and we use VAs in different capacities. Right?

I like the per project plan. For example, the VA that I talked about, who I just trained to do all the GMB posting for my clients, I've been paying her piece work. Right? Essentially, I pay her per item or per task that she completes for me. I've been doing that ever since I hired her. I've never paid her by the hour. I prefer to do that.

I do have one VA in the United Kingdom, I pay her by the hour. She's expensive, she's $30 an hour, I think. But she's good. She's really efficient. She never over-bills me. Whenever I assign her a task I know it's gonna be done very efficiently and I'm not going to be billed too much for it.

So it really just depends on what you want to do, Mohammad, but I absolutely prefer the per task completed form of payment or compensation, because then it doesn't matter how long it takes them to do it as long as they agree that that's how much they're gonna earn or they'll do the service for.

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For example, and I've talked about this, guys, I'm paying a VA $5.00 per month, or excuse me, per post to post on GMB for me, and I provided her with the templates and everything else. She's really happy about it because all she has to do is copy and paste, swap out tokens and add images, and then go in once a week and schedule a post. Actually, she can schedule them by the month if she wants. I'm paying her $5 per post and she's happy to do it because she can go in and earn in about two days time which she would usually make in two weeks, because she can schedule a whole bunch of posts all at once. So it's a much more scalable way for her to make money too than if I was paying her by the hour. Does that make sense?

Again, I recommend if you can, guys, anybody that is outsourcing stuff, if they're salaried VAs, which we've got a lot of those too, then just keep them busy because you're paying them regardless of whether they produce work or not. But if you're not hiring them as part-time or full-time in kind of like salaried employees or if you're not paying them as a wage, you can always hire or make a job offer or present a job offer to pay them on a per tasks basis, which is what I recommend you do. If possible, it's not always possible though, right?

Marco: Yeah. If I can just add, Mohammed, you can put your VAs through our training. I mean, you can put them through whatever outsource kingpin, content kingpin, whatever training it is that Mastermind has access to and that you have access to, you can put them through the training. We don't mind that. The only thing that we do mind is when you create a competing product from the training that we're giving you.

Bradley: Yeah.

Marco: I mean, that's a no. We get pissed off from that. But otherwise, if you're doing that to go after your own clients and to provide that service for your clients, I mean, that's perfectly fine and I encourage people to do that. Because you shouldn't be the one that's going through what you should go through the training and be familiar with it, but then you put your VAs into the training and have them do the work instead of having you worry about doing all of that stuff that you shouldn't be doing in the first place.

Does Having A Google Site Causes Some Conflicts With The Strategies In Local GMB Pro Course?

Bradley: Yeah. Okay. John says, “Love the local GMB Pro course. I was wondering if having a website and a Google site causes any conflicts. Thanks. Looking forward to being part of the Semantic Mastery community.” Awesome, John. I haven't seen any problems. Marco can chat about this too, but I actually, like I mentioned earlier, I've just set up a GMB website today for one of my lead gen properties that I'm gonna start applying the GMP Pro method too.

Anyways, I actually published the GMB website and then went in and switched it to make that the actual website connected with the Maps listing and all that. Then I'm doing adding the main landing page of the main website which was really just a landing page, it's all I had. I'm using that as the appointment set URL.

So I don't see it causing any problems. I haven't had it haven't tested that yet, but Marco I think has. Marco, do you want to comment on that?

Marco: No problems whatsoever. Because you're producing content on that business site that's different or it should be, it should at least be different from whatever it is that you're doing on the main site. And guys, I'm getting away. I mean, I kind of like Rob's idea of just getting away from TLD.

Bradley: Yep.

Marco: I mean, if they're so hard to rank, it's not hard. It's just that you have to wait to be able to rank them. You have to just go through that sandbox period and all that crap that you have to go through with all these Google filters when Google isn't applying filters to its own stuff.

Bradley: That's right.

Marco: So that the idea, and this is if you're doing something else, you're doing, for example, drive stacks and RYS Academy methods, that you want pushing over to your TLD, then yes, you shouldn't create what we call the loop. So you do need that link on your Google My Business listing. I mean, we just figured out a way to add both. It's a push power to both ways. No, I haven't seen it. Now one of the conditions that I have with the attorney that I'm doing all of this work for New York City is that I cannot touch her main website, which is why I stumbled upon all of this in the first place.

Bradley: Yeah. I like the fact that we may be able to get away from doing traditional websites and WordPress sites and all that. I mean, there's still a benefit to doing it, I guess, because of the other networks outside of Google, obviously, it would be nice to have. But my point is, if we can generate leads specifically within Google without even needing an external website, that's pretty cool because you could just entirely build a business on just GMB Pro methods and not even have to know anything about WordPress and traditional SEO. Because you're not doing it that way, you wouldn't have to fight that battle anymore.

In fact, John, just so you know, I just put an update video in the GMB Pro members area today about how I wanted to see what I could do with the GMB website for the organic rankings. Even though it's not really an SEO thing, I'm starting to experiment a little bit anyways and I wanted to share it with you guys the experimentation.

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So I did a press release that was linking to the GMB website just to see what I could do with it. I got it to jump from page two to page one pretty much overnight, and a considerable jump. Anyways, just go ahead and check that out and you'll see what I'm talking about. That's interesting because, again, originally, with that case study I had, I was gonna build a website out WordPress site for the client, but I've basically pulled back from that. I'm just doing everything to the GMB website for the time being. I'm starting to play around with some SEO stuff on that too to see what I can do with it. Okay?

Like I said, that's basically a case study for all the members. Guys, I'm gonna keep adding additional stuff as I experiment more. Some of the stuff that Marco and Rob are teaching or are coming up with and you're telling me about that I'm gonna be applying in and showing the results and what's happened and blah blah blah.

Do You Recommend Getting A GMB For A National Ecommerce Site?

Armand's up. Hey says, “What's happening, duderz, bromosexuals, and helpful homies?” What's up, Armand? He says, “I appreciate your guys help as always. Question, do you recommend getting a GMB for a national ecommerce site? The site is already ranking very well but stuck for some stuff. Do you think a GMB could help move the needle?” Yeah. I do actually, because, look, it's a real business, right? It's an ecommerce site maybe, but it's still a business, right? So there's no reason you can't do that.

I recommend, and I know Marco will agree that any time that you can validate an entity, a digital entity in this case, a business online by creating a GMB, a verified Google My Business profile, you should expect to get more love from Google.

Would you agree, Marco?

Marco: Absolutely. Brand. Branding is what it's all about. It's always been about branding. It's just that for a while EMD, exact match domains, were doing so well that people got away from the idea of branding. But we still call those adhesive bandages that we put on our finger when we cut ourselves “bandings.” Think about the branding they did to get there and that's all you have to do. Just following what the big boys have done.

Brand, I always tell people, like Facebook, you don't go searching on Google for Facebook. Just click an icon to go to Facebook. You click an icon if you want to go to Google. All of these people who have done this fantastic job of branding. What the fuck is Amazon? Think about that. It's become this huge online store with a name Amazon.

I mean, it's the way that they brand it and then began to relate whatever keywords are related to their brand. That's it. Once you do that you've opened up a piggy bank that's never going to be empty.

What Is The Best Way To Structure The Content Of A Multilingual News Porta/Blog Site?

Bradley: Nice. Gabriel is up. He says, “What's up, guys? Great content as always. Plus one here.” It's awesome. I like that, even gave me a CTA, call-to-action. Nice. “I have a news portal blog here in Brazil, news curation, evergreen content, talking about sustainability. I've recently purchased .com domain so I can start an international expansion, English and Spanish content. What is the best way to structure the content? I thought of a subdomain for each language or should I post everything inside the main domain?”

That's a good question. I've always seen, well, not always, but most of the time I see it on subdomains to where the entire subdomains site is all in one language, the specific language for that subdomain. I think that would be a little bit easier personally, but since I don't do any foreign language stuff yet, I'm getting ready to start doing some of it for our agency work, but I would defer to Marco and Hernan because they've done a lot of this.

Hernan:Yeah. For the most part, everything that I've done in foreign languages had to do with subdomains, for the most part. For example, I've run this affiliate website once and it was for Scandinavia, so we were doing Swedish, Norwegian, and I think Finnish or something like that, and they're really similar languages. Yeah, we would have subdomains for each of those websites, but still the call-to-actions and everything will be different, and the offers would be different.

So, yeah, it would piggyback on each other authority, if you will, by using subdomains. That's my experience on it. That's what I would recommend, personally.

Bradley: Marco?

Marco: Absolutely. I agree 100% with what Hernan said. Subdomains all the way for other languages.

Would It Be Okay To Use An RSS Feed To Send Photos To The Tumblr Blogs And Insert Different Variations Of The Money Site URL's Into The Photo URL Inside IFTTT?

Bradley: Okay, cool. Well, there you go, Gabriel. Adrian's up. He says, “Hey guys. Hope you're all doing okay. Quick question, I'm using IFTTT with Tumblr blogs to help rank a money site. Would it be okay to use an RSS feed to send photos to the Tumblr blogs and then insert different variations of the money site URLs into the photo URL inside IFTTT? Or would this cause anchor text problems? Hope this makes sense.

Well, the anchor text is typically associated from photos from the alt text. Right? That's as far as I understand it. That's how I've always understood it, was that alt text is really considered like the anchor text of photo URLs. Google knows their photo URLs, right? They associate the alt text with the actual image too and that's why a lot of times people tell you to optimize the images for that.

So it would just depend. If you have the same image being syndicated to multiple blogs with the same alt text then I think it could create a problem because you'd create an imbalance of anchor text ratios. Right? But if the alt text is considered an anchor text, if there's a way that you could swap that out or, in other words, when you syndicated a photo to, let's say, 10 Tumblr blogs, if each one had a separate alt text keyword phrase or whatever, had unique alt text in other words or variations of alt text, then that shouldn't create a problem.

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But the problem is, I don't know how to do that with IFTTT. Do you know what I mean? What you post is what gets syndicated. So I don't know of a way to do that with IFTTT.

Does anybody else have any comment on that?

Marco: Yeah. My concern would be if he's using the same image across, one image and that's pushed across, I don't know, 20 Tumblr blogs.

Bradley: Yeah.

Marco: Yeah. Because Google doesn't only beat the back of the exit or all of that information, it looks at the front and it picks up the entities from the front and it can recognize an image. It'll give you a list of everywhere elsewhere that image exists. So that to me would be a no-no.

Bradley: You can use something like TinEye.com to actually see where like you can take an image and drag and drop it right into that little search bar on TinEye.com. I think it's TinEye.com. You just do a Google search work and it will actually show you all the places that that image has been published online and it's recognized.

That's something that you can do too. I agree with Marco. I know that unique images are certainly better than stock images or stuff that's used over and over again. So that would be that would be a concern for me as well.

Marco: Dude, they work like gangbusters. If you have unique images, and I'm giving away part of the training, never mind, Google My Business rocks.

Bradley: Okay. Also, yeah, I don't have trouble getting my clients to provide me with unique images so I'm still have to go with it the stock image route, which kind of sucks, but anyways. All right.

How Do You Grow An SEO Arbitrage Business?

Next, Jack Donter says, “First off, thanks for the help on these hangouts. I'm interested in using arbitrage to help grow. I know enough to do it on my own but I want to use services like Serp Space and other marketplaces to help me grow quickly while providing results. Do you have a course about this? If not, could you go over the basics in terms of how you would approach this when giving clients estimates? Should I find the services I want to use first then decide how to market them? What type of mark up do you suggest? Anything else?”

Yeah. That's what I do, Jack. Obviously, find services that you want to promote or sell that you want to provide to potential clients. I wouldn't go with all of them because you'll overwhelm clients with too many options and they won't know what to do. You don't want to do that. Narrow in on just a couple or three maybe services that you want to provide especially services that work well in tandem or together to achieve whatever your goals are for the client. That's what I would recommend.

Then, get very familiar with those services and then you can speak very intelligently about them. You could create your copy, your sales copy, your marketing messages, and all that around those services and how you'll use those or provide those services for clients to get them results.

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Remember, make it about the results that you can provide, not the services themselves. I mean, you can certainly mention the deliverables, you're gonna have to provide a list of deliverables when you provide the proposal, but you don't have to go into details more about the services specifically as what the results are. Always sell this sizzle, not the steak. Right? That's essentially what we're talking about here.

As far as markup, that's really up to you. It's gonna depend on which type of industry you're in and so on and so forth. But we always recommend at least 100% markup, but I would say even 150 to 200% markup if possible because even if you're providing the services upfront, like you're the one actually selling the services to the clients and then managing the client fulfillment, even though you'd be sending the work orders to Serp Space, you have to manage that process. Right?

You collect the inbound, you take the orders from the clients. You collect money from them, then you go have to actually order the services, then once they're delivered to you, then you have to send them out and package them up and send the reports and everything to the client.

My point is you're acting as client manager there, and that's perfectly fine upfront. I expect all of you would do that. I still act as client manager for my own agency. I'm trying to get out of that role right now by hiring somebody to take over that because I've been managing my own clients for years now. I'm the client manager for my own agency and I need to get out of my own way so that I can be more efficient.

The reason I started to tell you that was because, even upfront, if you just charge 100%, so you basically mark it up 100%, you double what the cost is so that you're making 100%, I would always plan on knowing that you're going to be hiring a client manager so that you can outsource.

Don't be the bottleneck in your business. I've been the bottleneck in my own agency for quite some time and so I'm telling you don't do what I did. Try to plan ahead of time now that you're going to be hiring a client manager that's going to handle the fulfillment for you. Right?

Therefore, you want to make sure that you have enough spread or margin in the arbitraging of the services to be able to still make your expected profit margin and pay the overhead of the assistant that you're going to be paying, and any other tools and services that you need to help that manager be able to facilitate the fulfillment, if that makes sense. So, time tracking software, project management applications, all that stuff starts to add up guys. That's why we talk about, even if you want to arbitrage and just do 100% markup initially because you're trying to get off the agency started and blah blah blah, I would still recommend that you would start off at least trying to get 150% so that gives you that additional markup to cover overhead costs and expenses. Especially as you start to scale and you take on more and more expenses to help streamline your process and make it more efficient, and more manageable too.

Do you guys have any, Marco, or excuse me, anything you want to add to that?

Hernan:Yeah. Something real quick that really resonated with me. The fact that you said that you're trying to take you out of the equation because you become your own bottleneck. That's 100% true, 100% true. I think that's a new skillset, right? We are always solving problems and learning new skillset, that's a skillset that you need to develop. Because, initially, you learn how to do, you learn how to rank, you learn how to, whatever to do the thing, but then you need to learn how to outsource and manage, delegate. So that's interesting.

Bradley: Learn the thing then delegate it. That's the best process, in my opinion. Like I said guys, some times that I don't even drink my own Kool-Aid. I've been the client manager in my own agency since I started it, and just this year I started to delegate some of that work to take it off my shoulders. It's still not 100% done. I'm still creating process stuff and unloading more and more stuff so that I can work on other projects and not be that bottleneck. Okay. Nice. Great question though.

How Should The RYS Drive Stacks Be Staggered Out To A Client That Manufactures And Sell Direct To Consumer?

Jeff's up. He says, “Good afternoon. As always, thanks for giving back. My question, new client manufactures and sells direct to custom consumer, excuse me, nationally and going to be doing drive stack for sure, but is there a limited number of drive stacks that I could do, i.e., drive stack one concentrates on widget one, drive stack two concentrates on widget two?”

No. As far as I know there's no limit. Marco?

Marco: The only limit is with the script. You can only run the script on one folder so that you don't burden Google. They will shut you down, they will shut your G site down or doing that. But outside of that, you can build your main branded stack and then you can build a sub-folder for each widget. You're saying for widget one, widget two, widget three, widget four, and all of those would link to the branded and to the website and to anywhere else you want to push power to, because you're just building power on power when you're building folders inside that main branded stack.

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Bradley: There you go. Can you answer the second part of that too? He wants to know, can he do them all at once or should he stagger them? He thinks he should stagger them, I would agree, but I'd like to hear your opinion.

Marco: Yeah. I don't think he'd have a problem either way. Yeah. I mean, I would start with this one branded, one CT out, everything reacts, and then start adding a folder, a widget folder. But you can do it once a week, once every few days to see how everything reacts, if something starts dancing you leave it alone until it comes back. Or you laid out the 21-day period and you start again. Then when that's all done imagine you're doing a PR stack using local PR pro methods but for the national brand and hitting that stack with press releases, and then hitting the press releases with link building, and then hitting the drive stack with …

I mean, really what you could do is mind-boggling and the results, I mean, the more folders that you build inside that is the better the results are going to be because you're building power on power.

Will You Add More Black Hat Or Grey Hat Stuff On The Local GMB Pro Course?

Bradley: Awesome. Brian's up. Guys, we're trying to get through these next, just up until this next image, so we got just a couple minutes left. Let's try to get through these. Brian says. The GMB Pro, will they be adding more content like black hat stuff or gray hat stuff?” Well, there's not really any hats to wear, Brian, when it comes to this. I mean, yeah, we're going to be adding more and more content. I mentioned that at the beginning of this webinar or the Hangout, I mean, but yeah, I just added more content today. Marco and Rob have got several webinars coming up that we're gonna be talking about different methods and things like that.

Although, like we talked about, you don't need to worry about traditional SEO with this. I'm still gonna be doing a lot of, and I know Rob and Marco are doing a lot of experimentation, because we're SEOs at heart, we can't help it. You know what I mean? So we are testing different stuff with SEO just to see what we can accomplish with it and I'm seeing some pretty good, some really cool stuff because Google just seems to be rewarding branded properties, not just the Google properties, but the brand entirely right now from using GMB stuff and linking to them.

So it's just really really cool. So yeah, you're gonna see a lot of, I don't know that I would necessarily call it black hat or gray hat stuff. If you want to call it that, call it that. But it's just stuff that we're gonna be testing and playing around with and sharing results so that you guys can decide on what you want to use and what you don't want to use. Okay?

Marco: I'm in Italy. I am the unrepentant spammer, dude. I'm unapologetic. I don't give a shit. So I'm gonna be doing a whole lot of nasty stuff to Google My Businesses to see how they react. So far, and this is the great thing about what we're doing inside Google My Business Pro, inside the local GMB Pro, what we're doing is 100% within Google's Terms of Service. In, fact they encourage what we're doing. I'll show you during one of the webinars where they tell you, “Yes, please more. Give me more. I want more.” That's how it is. So if they're asking for it, give it to them.

Now on the back-end, yes, we will be throwing drive stalks at and we'll be throwing press release stacks at and we will be throwing link building at it but that's just because I manipulate. That's what I do. I would not feel right by doing something just like this. If I can get results like this without doing all of the other methods, I keep thinking, wow, imagine what I could do if I did this. Like I said, I mean, I'm there lying in bed at night thinking. I can really do some damage with this if I hit it with and that's exactly what I'm going to do. That's what some of the upcoming webinars are going to be about.

Does Google Collect GPS Data When Taking Pictures Inside The GMB Dashboard?

Bradley: Okay. “Also, when taking pictures inside the GMB dashboard, does it take the GPS data from where you are at?” Of you're doing it from mobile phones, it should as far as I know. If you're doing it from a desktop, I don't think it really matter. I don't know. I'm not I'm not sure what you're asking.

Marco, I know if they're taking photos that are uploading from a mobile device on location, for example, that the exit data, the GPS data should be stamped to the image anyways as long as that setting is on the phone. Right?

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Marco: All right. Here's the deal. What he says later on is the client is 50 miles down the road. So you go from where you want to, but now I'm giving away some of the stuff that we're doing. Let me just give you this little bit. You go 50 miles down the road and you upload from there. That simple. These concepts guys when you go and see it you, say, “I should have thought of that. Why didn't I think of that?” Well. it's really simple. You're just relating the client and where the client is and doing all of that activity from Ground Zero, right?

Bradley: My question, Marco, just to interrupt you real quick because I'm even a little fuzzy on this. If you have photos on your phone and then you drive to the location where you want that GPS data associated and you upload from there, is it pulling the data from the location where you're uploading or was the GPS data stamped on the photo from where you took it?

Marco: No, no, no. It's stamped on the photo. That's why you go to … Okay. So you have the location of the business and if you want to appear 50 miles away, you have to go 50 miles away and take pictures from there, not uploading images.

Bradley: Okay.

Marco: That's not gonna make a difference.

Bradley: That's what I was unclear on. I understand now. Okay.

Marco: You go to your mobile phone and you take a bunch of pictures and upload from there, it's really simple. Or you take pictures at location and save, because all of the information will be there.

Bradley: Gotcha.

Marco: All right.

Bradley: Okay. Let's see. Yeah, okay. I think that answers it, Brian.

How Are You Dealing With GDPR In WordPress?

Last, we got two more real quick I'll get through. Raphael says, “How are you dealing with GDPR?” If Chris is still on, he can answer that. I don't handle any of that stuff at all. Honestly, my eyes glaze over when Chris starts talking about this. He handles that stuff. I know it's a big deal.

Chris, are you still on or no?

Hernan: No. I don't think he's on. But what we're doing is I'm gonna post on the event page a really cool article that I found that it's really a simple way to approach GDRP because there's a lot of stuff that are sitting there in nebula.

Marco: Yeah.

Hernan: Now we are not sure. But the TLDR is that you need to get the consent of your signups and your cookies. So I'm also gonna post in a minute or two a link on cookies, the tools that we are using, which is cookie robot, cookierobot.com, and an article that explains it really, really well. But TLDRs, go ahead and make sure that all of your providers are GDPR compliant. Your email provider, WordPress page, click funnel page and lead pages everything, that you're using for your business are GPPR compliant, basically.

Bradley: Okay, cool. Yeah. Like I said, because I have partners that handle that kind of shit for me, I honestly have not spent any amount of time looking into that stuff. Because I really have no desire to, Hernan and Chris got it.

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Can A Client Use Videos Already Published To Youtube To Upload To Their GMB?

Anyways, Greg, last one, he says, “Can a client use videos already published to YouTube to upload to their GMB? If not, how much variation should …?” As far as I know, you can, Greg. I know because the only video I've uploaded to GMB, I've only done it once so far, it was for a CrossFit project and it's the same video that is on the CrossFit YouTube channel, for that client, or, well, I'm part-owner of that CrossFit Gym now, so me, so it's on my YouTube channel as well. Right? The brand's YouTube channel and I've uploaded it to GMB and that's the only one I've done it on and it seems fine.

Marco, do you have anything to say differently about it?

Marco: No, not at all. I mean, you could do it. Because on a desktop, Google requires the upload to be from your PC, from your desktop computer, and so that'll change the file anyway.

How many posts do you average for your $250-400 monthlies?

Bradley: Yeah. Okay, guys. We got to go. The only thing I will mention is, Rafael says, “How many posts do you average for $250 to 400 hours monthly?” Well, the service that I'm pitching is 16 posts per month. It's four post per week. I did essentially $400, that's $25 per post. That's what I'm charging the client. I'm paying a VA $5 and then I have them slightly slide overhead because I'm paying for the Sendible app right now, paying for some other stuff like as far as for client, or excuse me, project management and stuff like that. So there is some slight overhead.

Think about that, guys. That's a huge profit margin, right? It's a great, great spread. Okay. Guys, thanks everybody for being here. We will see you guys next week on Hump Day Hangouts 186. Thanks guys for hanging out.

Marco: Bye, everyone.

Bradley: Bye.

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