Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 194

By April

YouTube video

Click on the video above to watch Episode 194 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.  




Adam: All right, we are finally live. Welcome everybody to episode 194 of Hump Day Hangouts. We got everybody here. Before we get into some interesting announcements, we want to say hi to everybody. So Chris, “How are you doing?”

Chris: Good. Exciting times here.

Adam: Awesome, awesome. Hernan, how are you doing?

Hernan: I'm great man. I'm rocking my brand new, Semantic Mastery background for the mobile. I'm rocking the shirt, so I'm good man. I'm ready to go.

Adam: Did you, actually anyone can get that phone screensaver for only $9.99. Are we… What are we going to do? Are we going to get those out to people if they want some screensavers?

Hernan: Potentially for the [Mastermind 00:00:41] members.

Adam: Cool, all right. I like it. I didn't even know about that. I was like, man, I've got to work on my game. I've just got the plain Android background. I better join the Mastermind. Marco, how are you doing?

Marco: Hey, what's up man?

Adam: Um, not much. Just doing the announcements. I'm going to keep going. Bradley, how about you man? Everyone's real quick today. This is throwing me off.

Bradley: I just spent the last hour fixing my PC from a Windows update that fucked it all up. Pardon my language, but I'm so freaking irritated right now at Windows. Before all you Mac lovers say, “Get a Mac book,” you can go f yourself, because I'm not doing that either. Honestly, it's been just a nightmare. The last two times I've updated Windows, which they've made me do, it's a forced update, I've had to go through at least 30 minutes of un-updating to get my computer to work again. It's just, I don't know what the hell is going on, but it's a pain in the ass.

Chris: It's just the updates, bro.

Bradley: Anyways, that said, I'm happy to be here now that it's working.

Adam: Today on Windows computer's updates, I also had a problem. Yeah, I lost all of my desktop icon.

Bradley: Yeah, me too. That's exactly what happened to me. The last two updates, I've had to do that. I spent like at least… Well, it took me an hour the first time. This time it took me about 40 minutes to get it fixed. Anyways, enough of that. Move on.

This Stuff Works
Adam: Cool. Well, good news. We wanted to tell everybody that we're going to have a lot more, well, not a lot. We're going to have some more good information coming out about our live event that we're holding on October 19th, 20th and 21st of this year. We also wanted to let everyone know that we're going to be offering something special. We occasionally offer a year long package for the Mastermind, which is a great way either for a current members who occasionally do this or for anyone to hop into the Mastermind for a year. There's a couple of things that go on here. Some of them are with the way you think about it. We do this with some of the Masterminds we're a part of.

If you approach something sometimes monthly, you look at it as, “Well, I'll just dip my toes in the water.” I got absolutely no problem with doing that. If you know it's something you want to do, and this is why traditionally it's Mastermind members who are already in and then they see this and say, “Okay, I've been in here. I'm going to stay. I'm going to pay for a year upfront because I know that I want to dig in, I want to keep going, and I'm going to save a few bucks in the process.”

Bradley: Commit to it.

Adam: Yep. Once you've crossed that threshold, things change. I'm not going to go deep into psychology. I think Bradley, Hernan could probably speak to this better than I could have, but I'm a believer in it. I've done it myself. Again, I'm not telling you right now, “Hey, go buy a year-long Mastermind.” Actually, that's what I'd want to tell you, but that's the right thing. That's what you should do. We want to sweeten the deal for people who are either on the fence. Then we haven't even announced this to our Mastermind members, I believe, right?

Bradley: No, not yet. This is news to everybody.

Adam: Gotcha. Yeah, so we just were discussing some ways to do, to up the value on this. If you join the Mastermind and you go ahead and take the yearly option that we're going to go ahead and give you a free VIP ticket, which is worth $997. Basically, you're getting into the live event for free. I think, and they're posting gifs while I'm talking. This is awesome. I just want to put that out there. I'm going to let you guys talk about that for a minute before we get into questions. I mean, that there's… On my end, I can't say a whole lot more. It's a hell of a deal. Also that we want to see people at the live event. We want to network. We want each other to network and to be there to listen to some of these speeches, which are going to be great.

Bradley: Yeah.

Hernan: Yeah. If I can add and you will also get access to this bad boy right here, you know?

Adam: How could I forget that?

Hernan: We have a bunch of others. Yeah, man.

Adam: [inaudible 00:04:30], which one is it?

Hernan: This is the lion one that says I'm in a POFU. I don't know if you can see it, because he's mirrored. [crosstalk 00:04:38].

This Stuff Works
Adam: It's be WBBD.

Hernan: Yeah, we have a bunch of those. They're going to be open for the Mastermind members. There's going to be… I want to piggyback what Adam was saying, that building a business, it's a process, right? It's not an event. It's never been… No matter what you're buying, there is no magic push button solution that you can just press and Bam, you have a business. It's a process, right? That's basically what we're doing on this Semantic Mastery Mastermind. We're helping you guys or we're helping people to enhance and increase and scale their businesses.

That's going to be a lot of focus on the live event. That's why we wanted to sweeten the deal in terms of you joined the yearly Mastermind, you get a free VIP ticket and yeah, so we can help you guys out and accelerate the results in terms of accelerate the results that you're having with your business right now. If you are struggling with getting better quality clients or getting more clients or even outsourcing and scaling, because in some cases you become your own bottleneck, and we totally get it. I've been there too, so scaling your business, getting better clients, getting better results for your clients faster so that you can charge more money, you can keep them for longer, those are going to be, and all of the mindsets that's behind that, those are going to be then guiding points of our events. Yeah, if you're on the fence, go ahead and give it a shot.

Bradley: Yeah, so one of the things that, you know, the primary goal of our POFU live event, and for the Mastermind, essentially it's really like what our Mastermind is all about. It's not just about how to do digital marketing. There's so many freaking products out there and we have many, right? It's not about just like, “Hey, go do this and you'll rank better in Google or you'll generate more traffic.” That's not enough, right? That's what most training programs teach is how to do one specific thing and do it to get results. They don't really teach you how to build a business around it or all the things that go into building a business, which is a lot. That's essentially what we're trying to make the Mastermind is digital marketing heavy or focused on that, yes, but also a lot about building businesses and how to scale, so you can work less and earn more, and that's essentially, and get to a position of fuck you POFU, right? That's, I mean, that's really what it's about. That's really what the live event is going to be about.

Not specifically like, “Hey, here's another marketing tactic. It's an underground black hat thing that you're going to go out and just rank shit for.” I mean, that's great, but if you can't monetize that, how good is that really for your business? Or if you could only monetize it, but you're not able to scale because it's you doing all the work. If you're the one that has to perform that function, then you can only do so much. That's part of the reason why we're doing POFU live. That's what we're trying to convey with the Mastermind is how to scale a business around whatever services and products that you offer, but be able to scale it and put people in place, train them, manage them, and all of that to where you can remove yourself from your business and have it still make money for you. That's essentially what we're trying to do with that. We encourage you to come check it out.

Marco: Just to put my little two cents worth in into this. A lot of what people are missing when it comes to getting in position of fuck you, is that mindset, is being able to stand in front of the person that's messing with you, that client that's making your life miserable and being able to say, “Man, fuck you. I am in a place where I can just tell you, you know what? I don't need you.” Which is every product that we put out, everything that we do from Syndication Academy to RYS Reloaded to Local GMB Pro to Local PR Pro. Everything that we have will put you in that place if used correctly. The problem that people run into is how to put it all into something that makes sense. I think that that's where our Mastermind and where our POFU live event is going to help people the most. It because…

What we're to get to is when you're in that mindset where you will be able to accomplish the things that you need to accomplish, so that you can get into POFU. It's not about… C.T. Fletcher calls it my magnificent obsession. Yes guys, most of us in this business are obsessive. If you're not, you're in the wrong fucking business and you will never be in POFU, because this is not for you. If you can't obsess about what you're doing, if the first thing you think about when you get up isn't it, “I'm going to make my life so much better. I'm going to do so much better today than I did yesterday because I'm going to get more clients. I'm going to make more money. I'm going to,” and you just obsessed. Everything you do is working towards that goal. Guys, you're listening to the wrong people. You need to go find another job. Now, if what you're looking for is POFU and POFU in this online arena, then you're in the right place.

This Stuff Works
Bradley: All right, so what's next, Adam?

Adam: I think that's it. I'm just going to summarize it again. I think, we've got the link on the page. If not, someone want to throw that on the real quick. [crosstalk 00:10:14]. If you want to join the Mastermind, this is going to be a limited time offer, also because we only have a certain number of seats for the live event. If you want to join, whether you're in the Mastermind already, whether you're not, thinking about it or whether you want to get one hell of a screaming deal, join the Mastermind for a year and get a free VIP ticket, then that's the link to do it at.

Bradley: Okay, does that mean we can get into questions?

Adam: Yeah, let's do it.

How Do You Reactivate Local Subdomains That Are Pointing To The Main Blog?

Bradley: Okay. I was doing some inbox maintenance while we're talking. I'll let me grab the screen and we'll get right into it. Okay, cool. So Jose is up first. He says, “Hey guys, thanks for the event and the opportunity of asking you.” You're welcome. He says, “I have a long-term fashion WordPress blog. Last year I made many local subdomains, city subdomains, so the main blog, primary domain, has no new content. As long as they publish now in each subdomain…” Okay, I'm assuming he's publishing blog posts directly from each subdomain, which that's a lot of work, man, a lot of management, right? It's a lot of blogs to track or to maintain. “What should I do to make it still active? I think about publishing in the primary domain using IFTTT all new subdomain articles with attribution link to the sub domain where the entry belongs originally. This domain has visitors and it can help everyone to know their local subdomain, but not sure how to do it better if this is good enough idea in SEO terms. What do you think? Thanks again.”

Well, it depends Jose. I'm not sure, because I'm not sure 100% as to what, if each one of your individual subdomain sites has its own syndication network that you're syndicating to. If that's the case, then I always, and I say this all the time, that if you're going to have multi locations that I recommend using the blog on the root domain as your content distribution engine. What you do is you set up categories on the main blog, so on your root domain. You set up categories for each one of the locations, each subdomain site. You name a category after that subdomain or that city, that location. Then you publish your blog posts on your root domain, but you select the correct category that it goes into. Obviously, you link your internal link to promote within the blog post for that specific location will point to that subdomain, uh, either the homepage of the subdomain or any one of the internal pages or another blog post, it doesn't matter. The point is the internal link from the blog post, the primary internal link is to push to that subdomain any one of the pages on the subdomain that you're trying to promote, right? Then the idea is that that way you only have one blog to maintain, but you can still promote all of your individual locations from the same blog. It's much, much easier to manage.

Now, that doesn't mean that you can't still have subdomain sites with their own blogs and their own syndication networks, but it's not really necessary. Typically what I'd do is, let's just say for example, you've got 10 subdomains sites. You're pushing all of your content through your root blog in the setup that I just explained or that I just mentioned, right? Let's say out of those 10, only six of them are responding well to the posts from the root domain to one branded syndication network. Well, then those other four locations that aren't responding as well, that could use an additional push. Then you can always put location specific sub domains around each one, or excuse me, subdomains, I meant syndication networks, so location specific syndication networks around each one of those subdomain locations sites and then publish directly from the subdomain site to those networks, or still published from your root domain, but just use the category feed. So the cat-, I don't know if you know this, most of you probably do, but WordPress will give you a category RSS feed so that you can push or syndicate posts from one particular category only. It will omit syndicating posts from the rest of the general feed or any of the other categories, because it's a category specific feed, right?

My point is having subdomain, or excuse me, locations specific syndication networks, they don't necessarily have to be syndicated to anyways, because they just helped to validate the entity and help to push additional location relevancy to that specific location subdomain because it's a geo specific syndication network, if that makes sense.

It does certainly help if you can publish directly to those geo specific syndication networks as well. Again, there's two ways to do it, either published directly from the subdomain site itself that's corresponding with that syndication network or publish directly from the root blog, which again, I still recommend that method because it's one less blog to maintain, right? You've just publish using the category RSS feed. Essentially with the geo network in the IFTTT account, you would just use the trigger. The trigger would be the RSS, the category feed, right, the RSS feed for that specific category, and that way you're still just maintaining one blog, but you can promote all of your individual location sites and actually even populate geo specific syndication networks all from one location. It's just a lot more of an efficient process that way. That's what I would recommend that you do.

If you already have a bunch of posts that have been syndicated out from your subdomain sites, then yeah, you can do that. You can republish those same posts onto your root blog and just point an attribution link back to the original source. It would be fairly similar to curating from your subdomain sites onto your root blog. You can certainly do that as well. In fact, you can even publish posts on your root blog where you've curated snippets from pages of your subdomain sites and just link back. That gives you an excuse to do an internal link, an attribution link back to that original source, but it's a curated link as opposed to a standard contextual link, if that makes sense.

Again, I highly recommend that you guys try to get your desired results achieved, try to achieve your desired results with the least amount of effort. That's where using a root domain blog for even a multi location, subdomain setup, that's the most efficient way to do it. You guys want to comment on that at all?

This Stuff Works
Hernan: No, that's the way we have been talking about it. That's the way we do it. Yeah, I totally agree with you, Bradley, in terms of the relationship effort versus results as in the best way to go.

Is SEOCentro's Keyword Density Tool Accurate?

Bradley: Yeah, I like easy as much as possible, right? All right, Dan's up. He says… What's up Dan? He says, “Had a good question… Had a question about using SEOCentro to do our keyword density checks. I noticed that it takes into account all tabs also for keyword density.” Yes, it pretty much scans the entire page, Dan. That's part of the reason why I liked it is because a lot of the WordPress plugins that give optimization tips, they're only scanning or optimizing the content within the post body or the article body of the page of the post, right? They don't take into account the entire page once it's published. It's not looking at the header. It's not looking at the navigation menu, the sidebar, the footer. It's not looking at any of that. All it's looking at is the content within the article body of that page and/ or post. Does that make sense? That's part of the reason why I've always liked using SEOCentro.

He says, “It also is pulling in additional keywords that I can't find anywhere, so wanting to know if it's accurate and if you're still using the service for keyword density.” I am, but honestly like, because I don't even really sweat keyword density that much anymore, I just look to make sure it's not over optimized is really the only thing that I do.

“Here's an example. SEOCentro shows nine instances of concrete grinding. I, for the life of me, could only find six instances in the tabs. It is saying there are nine. He gives the link as the URL in question. Any clarification would be great.” Yeah, so one thing, and again, I'm not 100% sure on this, but this is my understanding is that it also looks at like alt tags and such. It might be that concrete grinding is also in the alt tags or alt text, excuse me, of images, so it could be there. That's again, part of the reason why I like that is because you can over optimize by having too many images that are stuffed with keywords, right? That's something that it takes into account as well. I would check that. I'm not going to. Obviously, I'm not going to have time to go through and scan this for you, Dan, but that's what I would also check is look at the alt tags and stuff, see if you can find it there. Does anybody have any insight on that at all?

Marco: No, not at all because I went and checked and I'm getting a 404 on that page. Also Dan, please don't post URLs or domain names or whatever because we can't control the people that watch this, and so you're giving information away to people who might spam you. [crosstalk 00:19:35].

Bradley: Well, hopefully, this was just a URL that he provided instead of his own property or his client's property.

Marco: Hopefully, hopefully, maybe it's a competitor, right? You want that competitive spammed. Hint, hint.

Bradley: For the benefit of all of our audience that doesn't know that, Marco was absolutely correct guys. We recommend you never share any of your personal projects or clients projects, URLs on Hump Day Hangouts, just because this is public. There's a lot of trolls out there. There's a chance that it will get spammed to death or negative SEO, just because people are dicks. Careful, that's all I'm saying.

What Are The Requirements Of Passing Link Juice From 301 Redirect?

Okay, so next he says, “If I'm using my own site and 301 redirecting to the above-shown site to pass the link juice… Okay, if I'm using my own site and 301 redirecting to the above-shown site to pass the link juice are the only requirements that the site I'm passing link juice to be optimized for meta for the pages I'm passing juice too and trying to rank.” That's a difficult question. “Wait, are the only requirements that the site I'm passing link juice to be optimized for Meta for the pages I'm passing juice too and trying to. Thanks for what you guys do. I think it's time for me to jump back into Mastermind soon.” Yeah. Dan, I was going to say, this is a… If this is one of your clients' sites, these are the types of questions that I would reserve for Mastermind where you're going to reveal URLs and such. The Mastermind's at least a bit safer than a public setting.

This Stuff Works
As far as this look, there's a couple of things that you can do with this, Dan, for doing the 301. One thing I've always done, I've talked about this a bunch, is clone the site. Now again, if obviously if you clone a site originally and then you're working on the client side, right, the client site for a year, there's going to be a lot of, probably additional content added by that point. Unless you duplicate everything that you do on the client site and then post it to the cloned subdomain, or excuse me, 301 redirect site that you create, which is, that's way too much work. I don't ever recommend that to anybody.

What I would typically do is just you really don't need to have pages and all that stuff. You don't have to. If you clone a site, you're going to have an exact copy, right? Then you could just do a page by page redirect. The reason why I like to do that is in the event that the client decides they don't need my services anymore, I can lift the 301 redirects. In other words, suspend all the 301 redirects from my own domain. Now I've got a full fledge site with all the content and everything that's now on my domain. Now I still always recommend that you're going to have to go in and edit the content to remove brand mentions and their contact information. I would switch the content up slightly anyways, edit it slightly so that it's not an exact duplicate of their site. However, it's not really necessary.

Like I said, it's not necessary to have the pages. You don't have to clone the site. You could literally just go buy a domain and just set up redirects, right? You could do that in C Panel. You could do it in HT Access. You could just put a blank, a default WordPress installation on the domain, the 301 redirect domain and then just use a 301 redirect plugin, like simple 301 redirects with the bulk extension add on, which allows you to upload all the redirects via a CSV spreadsheet, a CSV file. That's one of the ways that you can do it. It's not necessary that you actually have pages and posts built out. Does that make sense? You can just set up redirects.

The only problem with that is, like I said, when, and if or if and when, you remove the redirects because you lose the client or whatever the case may be, then you don't have any pages. You don't have any structure there, right? You could build them out at that point because you already have a site map of the existing site, the old site, right? Plus, if you've got all your 301 redirects built out through a plugin, you're going to see all the different pages and posts, so you'll know what needs to be built out. Again, you don't have to have content. You don't have to build all that out. You can just set up straight 301 redirects page by page, post by post. It doesn't have to be a page or a post created to do it. You just create the redirect using a plugin, .htaccess or C Panel. That makes sense, okay?

Marco: If I can just add a little bit?

Bradley: Sure.

Marco: San, than the destination website should be fully optimized, not just meta. You should have a fully optimized destination website that's getting the link juice, so that the link juice is past property throughout the website and throughout the silos. If I can recommend something to you, Jeffery Smith's SEO Bootcamp. Do we still have the back end offer where…

Adam: Yeah.

Marco: … we get it for half price?

Bradley: That's Evergreen for us.

Marco: If you want to pay a thousand bucks, I mean that's fine, go to Jeffrey's page. Adam, if you'll drop the link or give him the link, he can get it half price. There's nothing better at this moment than Jeffery Smith's training as far as [crosstalk 00:24:45], and how to direct your link juice, how to interlink your pages. I mean, his deep link, deep link juggernaut is freaking… It's stupid how good it is. I mean, that's my take on it. Make sure you page is fully optimized, Whatever you decide to do, fully optimize your destination page.

Adam: Now should I mention cross-domain canonicals right here or is that, is that Mastermind only?

This Stuff Works
Marco: No, no, no, no, no, no, no, no, no.

Adam: That seems like Mastermind only.

Marco: Yeah.

Bradley: Okay, okay. Dan, there's some other ways to do it besides 301s is all I'm going to say. SEO Bootcamp, you'll learn about that or if you come to Mastermind, back into Mastermind, we'll go over that again if needed, but that's a great way to do it too, because then you're not leaving some way for others to see what you're doing, right? Basically, you can mask the same type of results, get the same kind of results. By the way. I misread that third, that second part of your question, so I apologize. Marco caught it. The destinations should abs-… The target URLs that you're trying to push juice to, yeah, you don't want to just optimize the meta. That's only a very small portion of a page. A page is optimization, right? You want to make sure the page itself is optimized too. Okay? Thank you Marco, because I missed that part of it.

Hernan: Yeah, if I may that real quick, Dan, buy the yearly thing. Come into Mastermind for good and get the ticket, get the VIP ticket. Not only that, but you would also get to schedule a call with one of those [inaudible 00:26:22] Master-, the partners. You can get on a call. We can discuss all of this privately if you have client information that you want to share with us, you know?

Bradley: Last thing just, I know Adam mentioned this at the beginning, but I just got sidetracked. I meant to say it then, but that's like the Vikings, you burn your boat, right? You land on shore and burn the boat. That's what joining the Mastermind for a year is. It's like you bite the bullet, you burn the boat. Take the plunge and burn the boat. Then it's like, “Okay, I'm here for a year. Might as well make the best use of it.” Anyways, definitely encourage you to come back, Dan.

What Are Your Recommendations For The Best Auto-Responder And Tracking Number Tools For Lead Generation And Affiliate Marketing?

Nigel, what's up buddy? He says, “Good day gents. Grateful to be here as always. Thanks for all you do.” Well, thank you, Nigel, for showing up every week. He says, “Looking for two recommendations, cheapest functional and best value for each of the following services.”

Okay, autoresponder. I'm going to give you my number one. I'm using it like crazy. Nigel, as far as I know, you're still in the Mastermind. I've been doing the prospecting training and all that kind of stuff. I use Drip. I love it. I absolutely love Drip.com for autoresponder, because of the automations. I know there are other services like Active Campaign and stuff that do very similar to what Drip does, but I don't do a whole lot of email. I haven't done a whole lot of email marketing until recently. I really like Drip. In fact, a lot of the prospecting funnel stuff that I've been setting up and still refining to this day, it's been a lot of work, but it's coming together nicely, by the way. I'm using drip is my primary automation tool. They call them workflows in Drip. You can do so much with it.

When you combine Drip with Zapier, there's pretty much, almost nothing you can't do, if that makes sense. It's rather inexpensive. What I love about Drip is it inboxes to the primary inbox of Gmail, which if you check, I've tested a lot of autoresponders for prospecting and cold outreach emails and such, and a lot of them go to the promotions tab. For example, ClickFunnels, which I tried so hard to make Actionetics work in ClickFunnels, because I really love click funnels. As soon as the email goes through their servers, it goes into the promotions tab, even if it's 100% tech spaced, right? No HTML, no images, nothing. It goes directly to the promotions tab. It's very… Guys, you all know the promotions tab's a ghost town. Nobody goes and checks that. Very rarely do people go and check that. It's mostly promotions. People know that. If you can get into the primary inbox with your emails, then you're going to get a hell of a lot better open rates, and so I prefer Drip.

Now, I know some of you guys, Adam, Hernan and Marco, or excuse me, Chris probably might have different suggestions. So what do you guys say? Not all at once.

Hernan: No, no. I was thinking, but I agree with you in terms of… Yeah, autoresponder, I mean, we have been using this functionality, best value. We have been using Active Companion. You've been using Drip, right?

Bradley: Yep.

Hernan: Tracking number? CallFire.

Bradley: CallFire, yeah. That's still my go-to source for tracking numbers.

Chris: I use CallRail.

Bradley: CallRail is another one. One that I liked for like if I'm not doing a lot of volume where I'd need a lot of numbers is I like Vumber, V-U-M-B-E-R.com. I like Vumber, because it's got a simple interface. It's got a lot of really cool features. It's like $9.99 a month for, I think, two phone numbers, 20 bucks a month for, I think, five numbers or something like that. You can go to Vumber.com and see. It's got a lot of really cool features. If you're doing a lot of volume where you need a lot of phone numbers, then again my preferred is, I've just been using CallFire since I started lead gen stuff in 2010. I've been using CallFire for eight years. I'm not switching now, I can tell you that. Yeah, CallRail is another good one. CallRail actually has a lot of integrations with AdWords and such, correct?

This Stuff Works
Hernan: Yeah, actually. Yeah, they do. If not, you can always Zap. You can always use Zapier. They have a pretty… CallFire and, I think, Twilio, both of them, they're integrated with Zapier.

Marco: Yep, also, last thing. If your list is really small or nonexistent at the moment, then use MailChimp to start. Yeah, you could always move. MailChimp is free for, I think, first 500 or whatever. Start there, and then you could always move up.

Adam: Yeah, I was about to say the same thing. They bumped it up to 2000. I just checked while you were talking.

Bradley: Oh wow.

Marco: There you go. You can't get cheaper than then free.

Bradley: Yep, I would test inboxing though. Honestly, guys because that's the biggest thing for me. For example, just let me give a quick example. I started a business about the ketogenic diet about almost two years ago now called Keto VIP. My email list is 10,000 subscribers. It's all been in Actio-… I move it all from GetResponse last year, around this time last year actually. I moved everything from GetResponse into Actionetics, because I was trying to use ClickFunnels and Actionetics. What I like about… Why I wanted to do that was because my opt-in pages and everything were on ClickFunnels, and if you can keep a visitor in the ClickFunnels environment, you can track exactly what their behavior is and what actions they've taken from the moment they landed on the page all the way through transactions, to the emails, to their opens, the clicks, all that kind of stuff. It's incredible what kind of data you can get back if you keep everything under the ClickFunnels umbrella.

Unfortunately, nothing inboxes. I've got a 10,000 subscriber email list. I know the open rates are incredibly low, because they're there're never, you know, people aren't seeing the emails. I just actually had Chris, he's been working on last week or week and a half on moving everything into Drip for me from Keto VIP, from Actionetics, excuse me, so that I can revive that list, that email list. I know damn well that list should be making me a couple grand a month, but it's not. I get maybe $200 or $300 a month in checks from ClickBank, and that's because very few people even see those emails. Definitely check inboxing rates if you're going to use something like MailChimp. I'm sure MailChimp's probably good, but I haven't used in in years, so I don't know. Okay?

Any additional related use case, situational example and best practices when you're using products for local legion and affiliate list building is welcomed. Yeah, again, in my opinion, just having a good autoresponder that inboxes well is incredibly important. For example, like I just mentioned, for cold outreach emails, that's important or for… I'm using GMass for that actually, which is GSuite and my own domains and such. Also, like I said, for affiliate stuff, you've got to make sure they're getting in their inbox and guys. If nobody sees your email, you're not going to make any money. That's all I'm saying. Okay? Make sure that you're setting everything up. If you're going to be using your own sending domains within an autoresponder, which is part of the reason I like Drip, because Drip basically tells you, “Hey, don't use your own domain.” It says, “Use ours, because ours inbox really well.” Their reputation is really high. That's why I just, I use… I'm following their advice and it works.

In a lot of autoresponders, you can use your own custom domains. That's fine, but if your domain… You've got to make sure that you have all the correct records and everything else. I know because I've been dealing with that a lot with a lot of the cold prospecting emails that I've been doing. If you don't have the SPF records, the DEMARC records, DKIM key, all these things, these records added to your domain and you build up your domain reputation, than your domains will be flagged and it'll be undeliverable. You'll get a lot of bounced emails and such. That's just a pain in the ass, because you put work into setting up campaigns that don't end up being delivered or very small deliverability. It's a waste of effort. Okay? That's a great question though, Nigel. Plus one stick. There you go. Okay.

Greg, what's up Greg? POFU, I like that. It's tofu. Hey Dan, what's up buddy? Haven't seen him since last year at the funnel hacking live event. Hey guys. Just wanted to give you all kudos from listening and working through your programs, I am kicking butt. Everybody go plus one. Dan's, TELUS/Cambridge Electronics Incorporated's comment. That's awesome. For example, I have a number one position locked down for every term I can think of in the snack pack in Google. Just wanting to say a big thanks to you for this. That's awesome, Dan. That's awesome.

Scott. I hear that. Okay. That was from my Windows 10 rant.

How Do You Use RYS Package?

Dan says, “I do have a question this week. I've ordered and received my RYS package. I'm confused on how to use this now. I've sifted through the training and I'm not sure how you use this and where I am to submit content to get this going. I could use a quick… If you could quickly speak on this, that would be greatly appreciated.” Dan, if you don't already have it, contact us at support for, Marco, what is it called? The user's guide.

Marco: It's the Done for You User's Guide.

Bradley: Okay, yep. Contact us for the RYS Done for You User's Guide. If we didn't, we should… Guys, are we delivering that when the drive stacks are delivered? We should.

This Stuff Works
Marco: I don't know what the guys at SerpSpace are doing, dude.

Bradley: Okay. Well, if it comes back under MGYB, we should put that into the delivery email it.

Marco: It's already in the process docs.

Bradley: Okay, cool. All right, very good. Yeah, Dan just reached out to us at support. We'll get it to you here shortly, guys, that will be delivered with every order, which will be much better.

Scott, 35 damn crashes over here. Okay buddy, so I don't feel so bad now. I have only dealt with two. Scott T. is the winner. Winner.

Semantic Mastery Plugin Included In The SEO Package

All right, Dan says, “I ordered an SEO package. My understanding is that a plugin has to be installed on my WordPress site. I see the work says completed, but I don't see the plugin. Should I be able to see it?” No. Dan. Actually, if you have any questions specifically about the SEO packages, contact support at SerpSpace.com and ask about that, because Roman will probably be the one to answer that. He's the one that has the most information about those SEO packages. No, you should not see that plugin, because it's basically like a plugin that does its thing in the background. There are no settings to configure. There's nothing. The reason why it's a hidden plugin is so that you could literally put it on client sites and such, and they won't see it, you know what I mean? Yeah, you're not supposed to see it because there are no settings to configure or anything else. If you have any questions about the SEO packages from SerpSpace, contact support at SerpSpace.com. I'm pretty sure Roman will reply to you, because he's the one that knows the most about that particular service. Okay?

That's not one of our services guys. It's a great service. There is no doubt. I've got a lead gen property that I tested it on, and it definitely works. It's not something that we maintain. It isn't our marketplace or SerpSpace marketplace, but it's not a Semantic Mastery product, just so you know. Okay?

How Do You Fix This Issues With Broken Links After Activating SSL?

Another question from Dan. Dan has been quiet. Now, look at him. Jesus Christ. All right. Next, he says, “Your comments on this would be cool. I've added an SSL certificate to my site. I'm having issues with some links showing an error.” Yep, that'll happen. I'm surprised you didn't lose a bunch of images too. It'll screw up sometimes a JavaScript and CSS and all kinds of stuff.

“I'm told that if I have to deal with these links before my full padlock appears, I am stumped to trying to fix this. Any recommendations?” Yeah, all right. Typically whenever I've had to convert a site from non-SSL to SSL, I've gone to Upwork and just found somebody that specializes in that kind of stuff and then just hired them. Literally, because they'll come from the Philippines and stuff like that. I mean, I just say, “Look, I got 50 bucks for this job.” I mean, I just offer 50 bucks right off the bat. You could probably get it for even a lot less, but I just say this. I post a job, say I got a WordPress site. I just switched it over to a SSL. I'm having some issues with some images or some scripts or something like that. Whatever the issue is, I explain it and say, “I got 50 bucks, I just need somebody to go in and fix this for me.” That's it.

I pay somebody to do it. I let them do it. I actually spent a bunch of time trying to figure all that shit out on my own, and then I realized that my time is better use, better spent trying to make money instead of fixing WordPress code. Find some data nerd on Upwork that can do that for you and just spend a few bucks and get it done and problem solved. Then bookmark that person so that the next time you run into that issue, you can just contact them again. If anybody else wants to tell them how to do it personally or how to do it himself, feel free, but I say hire that stuff out.

Hernan: Agree.

Bradley: Okay, very good. Also, if you have a good host, like LiquidWeb, a lot of times LiquidWeb will… Again, if you have a good host, which every one of you on here should. Guys stop using cheap hosts, period. I'm telling you, stop using cheap hosts. If your sites aren't ranking, it's a good possibility that it's because of your host or that might be one of the main reasons. There's an absolute correlation between shitty hosts and problems with sites not ranking and all kinds of stuff guys. Not only that, but the support sucks for most of those cheap or inexpensive hosts. I know, LiquidWeb will of… I use them a lot.

I'm also using WPX hosting, which is Terry Kyle's hosting. It's really good too. Their support is amazing over there too. Typically if I have an issue, I just contact support and ask them. They'll fix a lot of SSL stuff for you too, if you've got, again, if it's a good host. If it's a budget host, forget it. Good luck with that.

Marco: LiquidWeb, man. LiquidWeb. Everyone, LiquidWeb. I haven't used the WPX, Terry Kyle stuff. LiquidWeb, I wouldn't change them for the world. Fortunately for SSL stuff, we have a Caesar.

Bradley: Yeah. Well, and what's great is now you get free SSL certificates with WPX and LiquidWeb, so whenever you install a new site, it automatically upgrades it to and installs SSL for you. You don't even have to worry about it. Since it's new, everything, and it got installed that way, your WordPress site, then everything just works right for the first time. It's when you have to convert an existing site to SSL that you run into issues. Okay?

How Effective Would An RYS Stack Be For Promoting An Entertainment-Based YouTube Channel?

All right, let's see next, Jim Wells. What's up? Crickets. That's awesome. We need to get a soundtrack for that guys. We really do. Crickets chirping, slow day in here. “How effective would an RYS stack be for promoting a YouTube channel when not for local business?” Absolutely, it would be effective guys. RYS stacks, drive stacks, guys, they're not necessarily just for local. I mean, we teach mostly local stuff. There's no doubt. But as Marco says, “Your local is all relevant,” right? Local as relevant to the observer, right? What is your local? Your local could be a town. It could be a state. It could be a country. What is local to you. RYS drive stacks are absolutely, can work for national SEO, global SEO, local SEO. It can help to push YouTube. I mean, just think about it. You're using a Google property to promote Google properties, YouTube. It's absolutely going to help.

“Would it be effective to use on a channel with 200, 400 videos?” I don't care how many videos it is. Yeah, it would be effective, because you're just going to push relevancy and juice into the channel from other Google properties. Marco, talk on that man, because this is your wheel house.

Marco: Well yeah, this is one of those we always get, because so many people do local. People start thinking, “Well RYS must only work for local.” Fortunately, and in the free group there was a discussion about RYS or how to boost Google sites and their SEO ranking and all of this stuff. Brian Costello, you guys met Brian in Dallas, I think it was. We have a testimonial from him where he went from literally broke to a $100K plus in less than a year. He gives us a bunch of credit for what we do. He actually talks about how he's ranking for the term insert keyword, so whatever keyword you want, plus lawyer. Imagine that. You're doing personal injury lawyer, but you want to rank nationally instead of locally or whatever your niche is. I mean, I'll post. It's a free group. You can join the group and go see.

Bradley: Yeah, grab that post URL.

Marco: I am, and I'll…

This Stuff Works
Bradley: Tag him on it.

Marco: … post it in, paste it. It's not letting me. See, there it is, and plus. There we go. You should be [inaudible 00:43:37] on it if I have him. All right.

Would You Recommend Creating A G-Site With Individual Pages For Each YouTube Video?

Bradley: Very good. Thank you. “Along those same lines, would you recommend creating a Gsite with or without a drive stack with individual pages for each video?” I don't know that I would do that unless I had… I mean, if you've got 200, 400 videos, unless you've got a software program that will do that for you, that's a lot of manual work. I don't know that I would do that. Yeah, you could do a lot with that. Again, that's a lot of damn work. I would either hire a VA to do it or find a software that would do it quickly or else I wouldn't. I certainly wouldn't do it manually, I'll tell you that.

Would this draw a red flag even though it's legitimate content. 200 to 400 pages seems like it might be overkill with this, but this would allow link hammering the property. No, that wouldn't raise any red flags. I mean, if they're 200 to 400 unique videos, then there's nothing wrong with that. I mean, think about that guys. It's like if you had 200 to 400 of the same freaking video and it's basically duplicate posts, then yeah, that could cause an issue, but not if it's unique content then there's nothing wrong with that. Absolutely, I mean, you could do it. Again, I wouldn't recommend, Jim, manually creating all that stuff out. Hire VA, have them do it or I would find a software that you can use to do that. Okay? Good questions, though.

Marco: We just had Paul [Fussell 00:45:00] jumping towards the top and say our RYS stacks will rank anything. He's always using our Done for You services, so he knows they work.

Bradley: Thank you, Paul.

What Should You Do To Get Your Citations Get Indexed Properly?

Another one, “I also have a question for indexing. For example, I have a bunch of citations which are the same as the ones my competitor has coming up in SEMRush, but mine aren't showing. What should I do to get these suckers indexing properly?” Well, you can do several things. You can try indexing services. A lot of those aren't working nearly as well as they used to. Google is slower to index stuff now than it used to be. You can just wait. Citations have always been one of those things, guys. Certain citations index quickly, but a lot of them take a long time to get found by Google. I don't know why that is. Maybe because the directory sites where citations exist have so many listings and so many new listings are created that Google doesn't crawl them as often. I don't know what the deal is with that, but I've noticed that over the years that's always been the case is that citations tend to index slowly. Again, there are some that index quick, but the vast majority of them index slowly.

One of the things that you can do is just push links to them, right? Just grab list of your citations, all of them, just run a citation report from BrightLocal, that's my preferred source for that kind of stuff. Then just extract all the profIle URLs and/or put them in a CSV file or whatever. Then you just hammer that shit. Build a link building campaign to those URLs. That's one way that you can get them to index quickly or quicker anyways.

Marco: I spoke to [Dedia 00:46:35] just last week. He's up over 60%, close to 70, between 60% and 70% indexing. Once again, I don't know if that stuff is, if indexing is open in a SerpSpace. If it isn't, then maybe we should open it back up or just people finding the, may hold Dedia, because he's a master at this shit.

Bradley: Yeah, we should probably find out and then maybe push that an MGYB if that's available.

Marco: It's something that we need to look at then.

Bradley: Yeah. Snoop Dogg and Martha Stewart making some POFU brownies. That's awesome. We'll leave it to Wayne and Greg now. They're are memers. All right.

How Much Is The Yearly Mastermind Course?

“Oh so good to hear. I thought I was psycho about the stuff.” That's awesome. Danny says, “How much does the yearly Mastermind guys?” Right there's the link down here, so go check it out. I believe it's 3K, but that's um, roughly $600 off if I'm correct. That's 20%, right? You get for 10 payments instead of 12, you get the year. Plus, right now, like I said, you get a ticket to our live event, POFU live. Isn't that what the offer is, guys?

Hernan: Yeah, which is just another…

Bradley: $1,000 value.

Hernan: Yeah, $1,000 on top of that.

Bradley: Sweet, okay. d Kard says, “These guys did an email deliverability test. Check them out.” Okay, cool. I'd like to see that actually. Drip, look at that. Drips number three. Cool. I know, I love it, man. I absolutely love Drip. Again, I don't have experience with most of these. I've got experience with GetResponse, AWeber and Drip and then obviously Actionetics, which I don't recommend, even though as much as I like ClickFunnels, I don't recommend Actionetics at all.

Adam: Actionetics isn't actually sending the email, so it depends what services used on the backend, like Mailgun or SendGrid.

Bradley: SendGrid is what I was using. I was using SendGrid. I just had issues over and over and over again with it. I just couldn't get it to work. I was using my own sending domains. I set up all the records correctly, but again, no matter… I even had Chris testing it, Chris P. Testing. As son as even straight text-based emails would go straight to private or excuse me, promotions tab.

Adam: That's cool. No worries. It could be ClickFunnel related. I just wanted to… In case anybody was using it or wants to use it or something, just make sure they look into that a little bit more.

Bradley: Yeah, that's all I'm saying guys. Again, I'm not bad mouthing ClickFunnels. I just have not had any success with getting Actionetics, anything that goes through Actionetics to inbox well. That's all I'm saying. Okay? I love ClickFunnels still, nonetheless. I just not using their email service. That's cool. Thank you, d Kard. I appreciate that. What's next?

This Stuff Works
“I'm on Bluehost. Good?” No. Runaway from Bluehost, man. Bluehost sucks. They're like the big brother of HostGator. Honestly, Bluehost is a terrible host, guys. Get off of it as soon as you can, Dan. Go to LiquidWeb. If you're not doing…

LiquidWeb, guys, you can't even get shared hosting over there anymore. You've got to get cloud hosting or VPS, so it's a bit more expensive. One of the things that, one of the ways you can offset your costs though for that is to get your own VPS and then sell hosting to your clients, right? Sell, because then you can move, transfer or migrate all of their sites to your VPS from whatever shit hosting they're on, because most clients are going to be on shit hosting. Move them onto your VPS and then set up a monthly or a yearly subscription via PayPal that you send them to subscribe for their hosting, which also gives you a little bit more control, doesn't it? Think about that guys. When you manage the hosting for your clients, it makes it harder for them to want to leave you, doesn't it? It doesn't mean they can't still say, “Oh, we don't need your services anymore.”They're still on the hook for hosting. Then you could always put a clause into it and say like, “If you're not paying me for services, your hosting is going to be 50 bucks a month unless you want to migrate it to your own server.” Think about that. I mean, I'm just saying. It's good way to do it, because then you can actually generate revenue from hosting.

If you're not going to be doing that, then I recommend WPX hosting, because they'll do… You can do a hosting with not having to pay for a VPS every month. They've got several good plans over there. The only thing I don't like about WPX hosting is you can't create subdomains. Each subdomain counts as a website slot. For example, the lowest plan is five websites at WPX hosting. You can't create a website. Say, if you created a website and four subdomains, you've used all five slots in your hosting account. That's the only thing I don't like about it. Okay? Again, LiquidWeb is so much better.

Marco: A good way to make money on LiquidWeb is tell your client that it's managed hosting that they can call to get the problems fixed. What you do is you get the email and then you should have a VA trained for this, because you don't want to do this yourself. It takes too much time. You have your VA call LiquidWeb and get the solution. Your clients will love you. They will love you, because they won't have to mess with hosting, with anything having to do with hosting and problems ever again. You're dealing with it. Client's happy. Everybody's happy. You make money off the hosting, because you charge them more money.

Bradley: That's right. It's funny you say that because I just did that with one of my clients who's been with me for a long time. This is funny. Originally, when LiquidWeb still had shared hosting, I had my client subscribe to LiquidWeb through my affiliate link, four or five years ago when I got this client. Those of you that know LiquidWeb, know that when they eliminated their shared hosting, they sold their shared hosting department to Deluxe Hosting. Deluxe Hosting hosting sucks. Anybody that was on LiquidWeb shared hosting automatically got moved over to Deluxe Hosting. That's just what it was. Well, that client decided he just wanted to stay, because he didn't want to go through the hassle of moving to another host and all that kind of stuff, so we left them over there.

Well, that client had a DDoS attack. Not that client, the IP that his site was on. One of the sites that shared that IP had a DDoS attack happen about two months ago. It completely shut down all sites on that IP. My client's sites, a local business pest control company, he was down for four days. Nothing for four days. Deluxe Hosting support was crap. They wouldn't give us any information. The support guys just kept saying, “We don't know when it's going to be fixed. We're sorry. There's nothing we can do. We don't know when it's going to be…” I mean, for four days this went on.

I told the client, I said, “Look, my recommendation is…Here are your two options. We can do shared hosting at a better shared hosting.” I was talking about WPX. “It's going to be about $15 a month for hosting or you can go the VPS route, which is what I recommend, because now you get a dedicated IP. It's specifically just for you, so you don't have to worry about DDoS attacks on other people's sites and that kind of stuff. It costs, I think, 60 bucks a month.” I encouraged him to take that one, because for his business it makes sense to not have shared hosting issues or the stuff that can happen with shared hosting. I ended up, had to sign back up for the affiliate program, but I send them my affiliate link, because I actually don't have my own VPS with LiquidWeb. I use WPX a lot for individual sites now. Anyways, so I sent him to LiquidWeb, and he subscribed via my affiliate links.

You can either sell your own hosting from your own VPS if that's what you're going to do or you can even just direct others to subscribe through your affiliate link. You get, I mean, it's a nice payout. I think it's like a $250 payout or something for just having him subscribe and recommending like what Marco said, it's managed hosting. There's never any problem. If there's any problems whatsoever, all you got to do is contact support and say, “This is my problem.” They fix it, man. It's awesome.

Anyways. Let's see, where are we?

Marco: I think we were just answering is Bluehost good. No, crap. Run.

Bradley: Runaway, Dan, runaway. That's right. As quickly as possible. All right.

Marco: [crosstalk 00:55:09].

Bradley: Thanks Jim. Wayne says, “I see where Google is killing off the add URL page. It now supposedly redirects to Google Search Console login page.” Yeah, but isn't that still available if you're logged in? I think it is.

This Stuff Works
Marco: Yes, you have to be logged in. It's still available.

Bradley: Yeah, that's what I thought. Oh, right here it is. I'm logged in, so let's see. To submit a URL… Oh look at this. To you submit a URL to the Google index either submit a site map or use our new URL inspection tool. What is this? This is new. Thank you, Wayne. I actually just use the submit URL tool two days ago. I'll have to read up on this.

Marco: I have it open right now. I have it available. I'm on Chrome. I'm signed in.

Bradley: It's not giving me. I'm signed in. Huh?

Marco: Interesting.

Bradley: It might be rolling out to you soon, but I'm on my US IP, it's definitely, it's not there anymore.

Marco: Okay, cool.

Bradley: Cool. Well thanks, Wayne. I'll have to look into these. What does it say? Submit a sitemap. So where do we submit the sitemap though? I guess just in Search Console where you add…

Marco: Search Console, yep.

Bradley: Yeah, yeah. Okay, I didn't know if there was a separate page now that you could submit them. Yeah, I know where that is. That's interesting. Well there you go. Now isn't there a way to create sitemaps? Can't you just create a sitemap like an XML file and add it? I don't know if you can or not. No, I guess it has to be on a domain in Search Console. It was going to say that might be a workaround is to create some sort of, use a domain that you use specifically just to create sitemaps for indexing purposes. Does that make sense? You know what I mean? You could potentially have a domain that all you do is create sitemaps for links that you want to index. I don't know that that's very efficient, but anyways, just a possibility.

How Many Sites Would You Recommend On One VPS?

“How many sites would you recommend on one VPS?” That would be a great question to ask LiquidWeb. Marco might have an answer for that. I don't.

Marco: No, I don't have an answer for [inaudible 00:57:12], because it depends on how much you use each. Each site is making of the resources, right? Even if it's a VPS, their sources are limited as far as ram and memory space and this.

Bradley: Bandwidth space.

Marco: Yep, so if everyone is using it equally, you can get just a whole bunch of websites in there. If you have one that's hogging a lot of resources, then that limits the… Well, it doesn't limit the number that you can add in there. They're all going to be really fucking slow, which defeats the purpose of having LiquidWeb in the first place. Does that make sense?

Bradley: Yep, yeah. Yeah, and the only thing… One of the beauties about VPS is they're scalable, which means if you're stuck, like Scott just mentioned, yes $59 a month for LiquidWeb VPS smallest package. That's what my client just signed up with. What's great about it is if in the event his site traffic gets to the point where he's limited on his resources like his bandwidth and such. It's very easy to scale a VPS. All you've got to do is upgrade the package, and they'll handle all that on the back end for you. It's real simple. It's like cloud hosting. It's scalable, easily scalable. Okay?

[inaudible 00:58:26], we're almost done guys. I'm going to wrap it up. We've got to wrap it up anyways. Wayne says, “My web host support guy, Justin, is the guy in charge of my IT department. I tell clients whenever they have an issue with our hosting that they just send an email to Justin. We forward it to him. I have another employee without hiring one.” Yeah, yeah, that's right. That's just like LiquidWeb basically. I mean that's the same thing. If I have a… I've got a lot of clients now that I've moved onto WPX hosting. so I tell them that's managed hosting too. Really all they do is just like, if there's a problem that they noticed, they just contact me and tell me in. Then I just forward it over to the hosting department. They fix it. Then I just call them back. It makes me look like a rockstar, right? They think I did the fixing. It's not me. It's the support techs.

Scott says, “Confirmation, Deluxe Hosting is terrible. I move sites from Deluxe to InMotion, had some issues with on page, with page load speed, excuse me. Just migrated to LiquidWeb VPS smallest package, $59 a month. Very fast page load speed.” There you go, buddy. Awesome. Confirmation from Scott.

“Who wants the referral monies for LiquidWeb, LiquidHosts. Send me a link.” Oh, there you go. Semantic Mastery. Marco already did it. By the way guys, we need to make sure that that link is still up to date because I had to sign up for LiquidWeb affiliate program again, because they changed I guess all this stuff. We need to make sure that's correct. Somebody wants to make a note of that, I'll try to look into it. Anyways…

Marco: It goes to the correct page.

Bradley: It goes to the correct page, but I'm not sure that we're actually getting… I don't know. It looks like we are. Referral IDs, so maybe. I'll just double check, no worries. All right. Thanks Dan. We appreciate that. All right guys, we're going to wrap it up. Thanks everybody for being here. Thanks guys for hanging.

This Stuff Works

Comments are closed for this post.